sales presentation speech examples

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Amazing Persuasive Speech Outline with Sales Presentation Examples

“ Wait… sales presentation? Oh, I’m not a professional salesperson. This may not work for me.”

Whether you are a salesperson or just trying to persuade coworkers to accept your ideas , this process is important to success. By the way, this technique works both in written format and in a speech. The best way to prepare for them is by treating them the same way. Start by creating a speech outline. Obviously, when you create persuasive speeches, you don’t want them to be scripted. A quick outline will typically work much better.

Amazing Persuasive Speech Outline

In the post, How to Design a Speech Quickly , we gave a few tips to create a quick presentation outline. In this session, we add a little more detail about how to make your presentation more persuasive. First things first, erase what you were taught about persuasive essays and public speaking in high school. A great persuasive speech can be broken down into these basic sections. This simple, three-step process will help you persuade even the toughest audiences.

An important part of being persuasive is to show your audience how they can get what they want. It is amazing how so many people will try to be persuasive by being self-centered. By switching the main ideas or focus from your own accolades to helping solve a customer’s needs you’re far more likely to succeed in a sale.

For instance, many salespeople begin their sales presentations by talking about their product or their company. “My company has 20 years of experience in this industry,” or “This product has a number of different features.” Using more appropriate words and following this three-step process will help you think like your audience. When you think like your audience, your audience will more likely agree with your conclusions. They’ll be less driven to throw back an oppositional claim about what you are saying or selling.

Sales Presentation Examples Using the Three-Step Persuasive Speech Outline.

Step 1: change your mindset from a feature/benefit to a problem solver..

That is good, but it fails to identify a problem that the patient might be experiencing that he/she wants to fix. It cuts off the chance for you to reach or solve a clear goal.

A good way instead would be to start with the problem statement. Something like, “If you want to avoid another root canal and crown, try brushing two minutes both in the morning and at night.” Even better would be to make the problem statement relevant to your audience on a daily basis. Show them how you have a relevant solution to their daily lives.

If you are selling a product, think about the customer’s problem, not what your product does. For instance, a feature of a computer might be the speed of the processor. The benefit is a more efficient workday. However, what problem will this increased speed solve? It gets rid of that spinning wheel of death on your computer screen. The point is that when you make the solution personal to the person, you will be more persuasive.

By the way, if you are looking for a shorter, easier version of this technique, try this post. Persuasive Impromptu Speech Strategies .

Step 2: Identify the Three Most Important Problems that Your Product or Idea Solves.

Erase the idea that you need to write out a complete persuasive speech outline template. These three problem statements become the backbone of your persuasive speech outline. An easy way to do this is to just repeat step one a couple of more times instead of moving to the next step. Another way is to ask yourself, “What are the major problems that my product or idea solves?”

For instance, if you are selling a car to someone, these items may be potential problems. “I’m embarrassed to invite friends to ride with me in my old clunker.” “I spend too much money on gasoline.” “My car has been in the shop twice in the last year.” If you know these are the potential problems, you can easily design a series of relevant ideas that solve them.

Step 3: Prove to Your Audience that You Can Solve These Problems.

Be careful, though. Don’t fall into the trap of presenting a list of facts, figures, or statistics. When we present a fact that is 100% true every time, human nature is to become argumentative. Your audience will think, “ I bet I can come up with one situation where that fact isn’t true. ” Instead, look for a real-life example (or story) of a time when you (or someone else) were able to solve the problem.

An effective persuasive argument is to use success stories from other clients or customers.”My car can solve [aforementioned issue] in the following way.” On a foundational level, create audience adaptations based on your arguments.

External Evidence Can Be Thought of as Supporting Material. However, the Best External Evidence Is a Simple Story about a Past Success.

Going back to the problem statements for the car buyer, we just need some good real-life examples of successes.

Persuasive Speech Outline Example: “ I had a customer last week who told me that she and a coworker carpooled to work. She said that she was looking for a car that was more dependable. Although she didn’t come right out and say it, I think she was nervous that she and the coworker would end up stranded on the side of the road. When I handed her the keys to her new car, she smiled and said, ‘I’m driving to work Monday. I can’t wait!’ “

For the gas mileage problem, an example that hits home might be in order. The improved gas mileage of the new car may allow the driver an extra couple of days between fill-ups. Over a year, that could add up to over 10 full tanks of gasoline that you save. This goes back to your audience adaptation, college students and young adults concern themselves with saving money. Money plays an important role in their lives because it allows for activities of high quality or happiness output.

Finally, just the fact that the car is new means that it will likely be more dependable. However, if you can reinforce this with a success story, you will be more persuasive.

Another Persuasive Speech Example: “ One of my customers had a job where he commuted over 50 miles, each way, five days a week. He traded in a four-year-old version of this car and replaced it with the exact same make and model. He had put over 125,000 on the car and never did any maintenance except oil changes. “

Don’t lose credibility by sharing made-up stories, rather think about successes based on factual information.

Put It All Together to Create an Amazing Persuasive Speech Outline

So, start by thinking about the problems that the audience members are experiencing. Next, organize the potential problems into the top three challenges . Finally, use stories and examples to prove that your idea or product can solve these problems. If you do this, you will create a fantastic persuasive speech outline .

Throw out the use of an attention grabber, final section, or particular action. In a conversation or presentation, the attention of the audience is already in your hand. Not all persuasive strategies are necessarily bad, but they limit your conversation to a specific purpose.

If you are looking for a way to design your presentations more quickly and easily, register for a 2-day Fearless Presentations ® class in your area. You will experience the power of these three simple steps first-hand. We’ve trained over 20,000 people in the last 18 years, and we’ve never had even a single person fail to increase confidence dramatically. The process works. It will work for you as well!

For additional details try a few of these other posts:

• How to Write an Effective Persuasive Speech .
• How to Write a Speech in Just a Few Minutes .
• Free Online Speech Creator .

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7 Sales Presentation Examples for Successful Pitches

A successful sales presentation can significantly influence a potential client’s decision-making process. It needs to be engaging, informative, and persuasive.

This guide explores the components of an effective sales presentation, and best practices for creating one, and provides seven exemplary sales presentation templates from various sources.

What Is a Sales Presentation?

A sales presentation is a strategic dialogue designed to persuade a potential client or customer to purchase a product or service. It typically involves a detailed explanation of the product’s features, benefits, and potential return on investment.

What Is Included in a Sales Presentation?

A sales presentation typically includes sections on:

• Introduction : Brief introduction of the company and the presenter.
• Customer Needs : Identification of the client’s needs and how they align with the product or service.
• Product/Service Details : Detailed information about the product or service, highlighting unique selling points.
• Success Stories : Real-life examples or case studies demonstrating the value of the product or service.
• Pricing and Packages : Overview of pricing options and any customizable packages.
• Call to Action : Strong conclusion that prompts the audience to act or decide.

Sales Presentation Best Practices

Creating an effective sales presentation involves several best practices:

• Tailor Your Message : Customize the presentation to address the specific needs and interests of your audience.
• Keep It Concise : Focus on key points to maintain the audience’s attention and keep the presentation within an appropriate timeframe.
• Use Visuals : Employ charts, graphs, and images to make your points clearer and more engaging.
• Rehearse : Practice your presentation multiple times to ensure smooth delivery.
• Engage Your Audience : Encourage questions and interact with the audience to make the presentation more dynamic.

7 Sales Presentation Examples

1) piktochart: “sales pitch examples”.

Piktochart’s Sales Pitch Examples illustrate how to effectively communicate the value of your product or service. These examples showcase various strategies to capture and retain the audience’s interest, making them highly practical for anyone looking to enhance their sales presentations.

Canva Sales Presentation Template offers visually appealing templates designed to make sales presentations more engaging. These templates are easy to customize and suitable for a wide array of industries, helping presenters create professional-looking presentations effortlessly.

2) Slidebean Sales Pitch Deck Template

Slidebean Sales Pitch Deck Template is designed to streamline the creation of impactful sales presentations. The template guides users through structuring an effective pitch, emphasizing the art of storytelling to captivate potential investors and clients.

3) Prezi Sales Plan Presentation Template

Prezi Sales Plan Presentation Template offers a dynamic way to engage audiences with its distinctive zoomable canvas. The template allows sales professionals to outline their strategies and goals in a visually engaging sequence that captures the natural flow of a sales process.

It is designed to help presenters illustrate complex sales plans through a structured yet flexible narrative, enabling the audience to follow along through a visual journey of targets, tactics, and expected outcomes.

4) Queza : Pastel Color Sales Marketing Powerpoint

Queza : Pastel Color Sales Marketing Powerpoint from Envato Elements is designed with pastel colors and a clean, modern aesthetic, making it ideal for sales and marketing presentations that require a fresh and inviting look. This PowerPoint template is versatile, featuring a range of slide layouts that can be used to showcase products, market analysis, sales strategies, and more.

5) SlideSalad Sales Deck PowerPoint Templates

SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization.

6) Solua : Cyber Monday Sale Event Powerpoint

The Cyber Monday Sale Event PowerPoint on Envato Elements is a powerhouse for creating high-impact sales presentations. This template features a modern design that effectively combines bold colors and sleek layouts to capture audience’s attention. It includes multiple slide options to showcase products, promotional offers, and pricing strategies.

7) SlideModel Sales Pitch Presentation Template

SlideModel Sales Pitch Presentation Template offers professionally designed templates tailored for sales presentations. These templates are structured to facilitate clear communication of complex data, strategic alignment, and persuasive storytelling. They are particularly useful for sales teams looking to present data-driven arguments effectively.

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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Examples of sales pitches and ideas for the perfect pitching strategy

A well-crafted sales pitch can get your prospect excited about the opportunity you’re offering and encourage them to take the next steps with you.

Sales pitches are about crafting a compelling narrative for your client. However, many it can be easy to fall into the trap of treating your sales pitch as a presentation of facts, figures and results, expecting to make a compelling argument based on data alone.

In this guide, you’ll learn how to use the power of stories to drive decision-making and close more deals after the sales pitch. We’ll also cover the fundamental elements to include in your sales decks, and practical ideas on how to deliver them (combined. Read on for plenty of great sales pitch ideas and suggestions.

First, though, exactly what is a sales pitch?

What is a sales pitch?

When most people hear the term ‘sales pitch’ they imagine a room full of potential clients and a salesperson or sales team going through a slideshow in front of them – like “Shark Tank” or “Dragons’ Den”.

But a sales pitch is more versatile than that.

“Sales pitch” meaning

It can be a script you go through on a call, a two-minute speech you perfect for networking opportunities or the classic presentation in front of decision-makers. In fact, every time you pick up the phone and tell a lead about your product, or meet someone at a business mixer and give them the lowdown about your product or company, that’s a sales pitch.

So, as you see the sales pitch definition isn’t a simple one and you need to find the best sales pitch examples and templates for each channel and prospect.

Storytelling: The foundation of your sales pitch

As the old sales saying goes: facts tell, but stories sell. This is especially true when putting together your perfect sales pitch.

Here, we’ll dive into how to frame your sales pitch around a narrative that engages your prospect and gets them invested in what your solution has to offer.

The problem you solve

It may seem counterintuitive, but a product pitch shouldn’t start with the product, it should start with your client’s biggest pain points (something that will surely resonate with decision-makers on their side).

The focus of your solution isn’t product features or service capabilities. It’s about the critical challenges you solve for your customers.

This is why your pitch must begin with a story that highlights a big enough pain you help customers to alleviate – specifically customers in the same industry and market as your prospect.

“I still see so many reps lead a pitch with the features that they love,” observes Sophie Cameron, business development representative at CAKE . “While it’s great to see they have such passion and believe in what they’re selling, this doesn’t match the customer’s needs.

“So, start by figuring out their problems and pain points, and then tailor the pitch to those. Why did they decide to talk with you in the first place? Which features will help them achieve their goals? Getting the answers to these correct is what will really resonate with your prospect.”

A strong opener should focus on a critical change in the prospect’s industry, career or life that they must pay attention to. They should consider what you’re offering as a new, superior way of doing things. This is how you get your prospect’s attention, and it shows that you truly understand them, focusing on their needs rather than yours (making them a lead) is what compels them to keep listening. The role of presenting this change is twofold:

• It must show that the opportunity is too great for the prospect to ignore
• It should create a sense of urgency by outlining what will happen if they do not take action

By focusing on a change, rather than just the problem alone, you‘ll create a sense of urgency and encourage prospects to share their thoughts on how this change will affect them. Immediately, you go from persuasion to collaboration. It’s a consultative selling approach that works to build a meaningful relationship with your prospects.

“For me, pitching is all about relationships! Building trust and being honest. Rather than focus on the product, focus on how the product can help the end user,” says Lewis Bruford, Sales Manager at haart .

Let’s say we wanted to do this when pitching Pipedrive :

• The problem : Salespeople are starved for time and are struggling to meet sales quotas.
• The change : As more consumers are making purchasing decisions based on their own research, salespeople are having to work harder and engage more leads to make a sale. That means more time spent on admin to track all the leads and engagements in their pipeline, which takes time away from selling. However, there is technology that can streamline this process.

By leading with the second option, we’re more likely to shift perspectives, or attract leads who believe in what we believe.

Highlight the pain

It’s easy to look at change with rose-tinted glasses. But without clearly framing the consequences for not taking action, you’ll struggle to close deals.

Explaining what is likely to happen if your prospect continues down the same road will get their attention and inspire them to take action.

This is where having third-party statistics can go a long way. It allows you to present a data-driven argument behind the pain point your solution alleviates.

Another way to highlight the pain is to create a “villain” and position yourself as the hero who will battle against it.

This "villain" shouldn’t be a real person or a competitor, as that will come across as underhanded. Instead, it should represent old ways of doing things, legacy systems and forces that push against getting the desired result. Your product or service should be positioned as a more optimized, effective solution to whatever “villain” you’re choosing to point out.

Share the upside and a new way of doing things

Once you highlight the pain, it can be tempting to start pitching your product. But there’s an important step to handle before you start talking about your solution and its features.

While highlighting the pain will get your prospect’s attention, it’s not the most effective way to elicit action. They are likely still going to be hesitant to change, especially when it is costing them upfront. You must show them the upside of the challenge, and what they stand to gain if they enter the arena.

The “new way” you presented earlier has to yield results or an outcome that the prospect actually wants. But you must also position it as something that can only be achieved with help from the right people or organization: AKA you.

Remember, you’re pitching your vision here, not your product. The new way of doing things isn’t what your product or service is, but rather what life will look like once potential customers invest in it.

Position features as superpowers

You’ve painted a picture of the core problem you solve, the change in the prospect’s world, why your prospect should pay attention and how they’ll benefit from this change if they take action.

Now, it’s finally time to present your product as the solution to these problems, and the path your prospect must take to reach the desired outcome.

There are two ways to do this, and it can be more effective to do both:

• Positioning your features against the “old way” of doing things
• Present them as superpowers for your prospect

Use a features checklist, or even a data quadrant comparing your product with the old way of doing things, or your competition. You also might be able to use examples of how you’ve helped other clients as proof that your product or service is worth the investment.

Your product is the key to succeeding in the new world or defeating the villain. With the groundwork set, your product isn’t just a set of features; they act as superpowers for your prospect to succeed.

Champion your customers

While we will be covering how to implement traditional sales principles into your pitch later, there’s a critical final piece to your story arc to explain first.

That piece is, of course, evidence. How can you back up your claims? How have you generated results in the past?

You could use the power of testimonials and case studies to demonstrate social proof as well as the results you’ve helped clients achieve.

This is your chance to present the other heroes of your story: your existing customers and prospective clients. Showcase how they’ve gained results by using your product or service, and how you helped them navigate the new world.

Four good sales pitch examples (and which you should use)

Having a framework to shape your narrative will allow you to connect with your prospects on a deeper level.

Now it’s time to shape that story into the different scenarios you’ll find yourself in the day-to-day.

You wouldn’t go into a full-scale sales presentation during a cold call, you need a concise, compelling opener that only lasts a minute or two. This is why it’s important to shape your story and value proposition for the different sales activities and environments you’ll find yourself in.

Here, we explore five of the most common formats, with the best sales pitch examples for each situation, sales pitch templates and how to use each opportunity to capitalize on attention.

1. Cold calling

Once you have the attention of a prospect, it’s the perfect opportunity to share your story with them.

But this doesn’t mean you should start your pitch as soon as you get connected! Keep in line with cold calling best practices by introducing yourself first.

Here’s a simple phone call script you can use to gauge your prospect’s interest (courtesy of Jessica Magoch, CEO of JPM Partners):

"Hi, this is Jess from JPM. How are you? We’re working on some solutions to help you recruit and train a new generation of salespeople. Is that something you’d like to hear more about?"

If they say yes, then it’s the perfect time to lead with your narrative. Here’s how to frame your story using a proven cold calling framework :

• Introduction and opening line : In the sales pitch example above, Jessica introduced herself and then opened by gauging interest in the specific pain point that her firm solves.
• Reason for calling : Show the prospect why they should pay attention, touching upon the old way of doing things vs. the new way of doing things, as well as the pain point (and be sure to personalize!)
• Value proposition : Share some of the results you’ve helped clients achieve. Make sure to frame them as customer stories rather than simply presenting cold hard facts.
• Question : Ask if they’re interested and address any immediate objections.
• Close : Get some time in their calendar and secure the appointment.

Here’s an example of how you might put these steps together in your own sales pitch template:

Hi [NAME], this is James calling from Pipedrive. I’m calling because I noticed you recently secured a new round of funding and, as expanding the growth of [COMPANY] might be a priority now, you might be interested in how we’re helping salespeople achieve better results through a new way of selling. Would you like to hear more?

If they say yes, continue:

Great! We’ve noticed that when salespeople focus more on the right activities, instead of worrying about hitting quotas, they end up reaching those numbers faster while working in a more efficient manner. This is why, at Pipedrive, we’ve created a CRM that focuses on activity-based sales, a new way of selling that empowers reps to do their best work and become better salespeople. In fact, we’ve recently helped [BRAND] generate [RESULT] through our solution. If this is of interest, I’d love to share more about this new way of selling, and how it would benefit your revenue goals at [COMPANY]. Shall we schedule a call in the calendar sometime over the next week or so?

Here, we’ve touched upon the old way of doing things (measuring salespeople on quota) and presented a new way of doing things (activity-based selling). We also touched upon the superpower we provide and the results we’ve generated.

While it doesn’t give all the details, it’s enough for the prospect to decide whether or not to take the next step, because they have a general idea of what you have to offer their business.

2. Email outreach

Just like cold calling, your email outreach needs to be succinct and get to the point quickly.

According to Boomerang , the sweet spot for email length is between 50-125 words. Furthermore, they discovered that a 25-word email is as effective as one with 2,000 words.

Here’s a simple framework you can use to write your cold email pitches:

• The opener : As with cold calling, be sure to personalize your opener, and tie the reason for reaching out to something relevant to them.
• The pitch : Condense everything we talked about earlier into a single paragraph, using no more than one to three sentences.
• Call-to-action : Ask them if they’d be interested in learning more and suggest a quick call as the next step.

Again, using Pipedrive as an example, here are these elements in play:

First of all, congratulations on your new round of funding with [INVESTOR]! I expect growth is going to be a high priority for you now, so thought you might find this of interest. We help SaaS companies like yours move away from the old quota-driven way of selling and empower salespeople to get better results with activity-based selling. Using our CRM system, we’ve seen [CLIENT] generate [RESULT] using this activity-based selling approach. I’d love to share more about this during a quick call sometime over the next week or so. Is this of interest? Thanks, James

Excluding the greeting and sign-off, this email runs in at 95 words. It lightly touches on the most important aspects and, most importantly, talks about results that greatly benefit the customer.

3. Social selling

From LinkedIn to Twitter, your buyers are now active on and can be reached through social media. They’re the perfect platforms to connect and share your narrative with them.

The two fundamental approaches to social selling are:

• Outreach : Connecting, following and messaging your prospects
• Content : Creating content that aligns with your narrative

For the sake of this guide, we’ll focus on the former. Let’s dig deeper into some of the most common social selling outreach methods:

• LinkedIn invite : A short message when requesting to connect with your prospect
• LinkedIn message : Using the same principles as cold emailing to pitch your solution to connections
• Tweets : If a prospect talks about a problem you solve on Twitter, it’s the perfect opportunity to start a conversation

For LinkedIn invites and Tweets, you have a limited number of characters to play with. You’ll need to get creative here when presenting your pitch. In some cases, it’s best to focus on one element of your narrative.

Here’s an example of a LinkedIn connection invite that focuses on results:

Hi NAME, congrats on the latest round of funding! We’ve just helped [COMPANY IN PROSPECT’S INDUSTRY/MARKET] generate [RESULT] and thought you might be interested in learning how we did it. - [YOUR NAME]

Whichever aspect of your sales narrative you choose, use it to pique interest and get the initial response. You can then lead the conversation and nurture the lead from there.

4. Elevator pitch

The elevator pitch is typically what you use at networking events, or when meeting someone in your industry for the first time. Think about it as something you could easily convey to someone you’re sharing a short elevator ride with.

It’s a simple way of sharing your solution in 30 seconds or less. Use it to differentiate yourself from other people in the room using your narrative-driven sales pitch.

Be sure to practice your elevator pitch before going out into the field. Test it on a colleague and ask them for their feedback, or work as a team to refine one that you all use.

How to create engaging sales pitch content

You may be looking at the list of sales pitch formats above and wondering, “what about the trusty sales presentation?”

This is the most common and, arguably, the most complex type of sales pitch. It’s the sort that requires 30 to 60 minutes’ worth of time, careful consideration, preparation and testing – which is why we’ve dedicated two entire sections of this guide to it.

Here, you’ll learn how to structure your sales pitch into a deck that keeps your prospects engaged. Using the storytelling principles we covered earlier, you’ll be closing more deals in no time.

Customize the content

Just as personalization is key during your prospecting and verbal communications, it’s also well worth applying to your pitch decks.

Even a simple touch, such as applying prospect brand colors, can go a long way. But your sales presentation should never be fully recycled for multiple clients because each client has different pain points and different needs. You can invest the time to customize sales presentations because they’re likely presented deeper into the relationship with a client; they already have heard the elevator pitch at this point, or they came to you and expressed that they want to learn more.

Customization should also be applied to the challenges of your prospect. This is especially effective if you serve different industries, as each will have its own set of problems and goals.

Visualize data and key points

Many salespeople make the mistake of being too “text-heavy” with their sales decks. By applying too much copy to your slides, you risk making information difficult to assimilate and losing your prospect’s attention.

Therefore, use minimal text and visualize as many elements as possible – especially stats and data. If you need to go into more detail, write yourself a script so you can talk around the stats.

You should be able to talk about your product as much as your customer is interested, but everything doesn’t need to be shown physically in your deck, or else it will be too hard to follow.

Share your history

If the story of your brand is relevant to the problem you solve, don’t be afraid to share its history with your prospects.

This is the short version of our story: Pipedrive’s founder, Timo Rein, started out as a salesperson who wanted a better CRM to become more efficient in his job. Instead of waiting for it to come along, he decided to bring his vision to life.

Just make sure that you relate aspects of your story to the challenge your prospect faces and how you can help them tackle it.

While your backstory isn’t hugely persuasive, it can be an important step to adding context and building a connection with your prospect. Here’s our sales training video on how to tell your company story in a sales call .

Inject some humor

While humor can be a tricky thing to execute, don’t be afraid to let your personality shine. If it aligns with your brand and is well received by your buyer personas, humor can be an effective way to connect with your prospects. It makes customer relationships feel more natural and friendly, which in turn makes you more trustworthy to your customer.

For example, injecting memes, puns or cultural references can go a long way. To advertise their new shop on Broadway, Casper created theatre-style posters, full of puns and joke reviews, to emphasize how comfortable their mattresses are, which also adds a level of customization to a pitch or marketing strategy:

Be succinct

You will generally have a limited amount of time to make your pitch, so you have to be succinct. After all, there’s a lot to include. You have to:

• Introduce yourself and quickly build rapport
• Ask questions about the prospect and their organization
• Save some time for Q&A and objection handling

Being concise allows you to uncover your prospect’s needs before you share your deck. It also means you’ll have plenty of time to handle any objections that get in the way.

Once you’ve put your deck together, look through the slides and remove anything that isn’t critical at this stage of the relationship (doesn’t mean it won’t be later, but you don’t want to overload your lead with information). At the very least, find slides that can be merged together to make a single point.

If you’ve nailed your 30-minute pitch, but a prospect only gives you 15 minutes, try to book another time – your pitch can only be effective if you give it the time that it deserves.

Add more content for internal sharing

If there are other stakeholders involved in the buying process, it’s likely the prospect who attends your presentation will want a copy of the slides.

This is where having two versions of your deck can help with internal communications. The first version should only include text that guides the conversation. This includes sub-headings, data and short bullet points.

The second version is for your prospect’s internal use. Here, you can expand upon the points raised in each slide and add more information that wouldn’t have otherwise fit into the allotted time, or would have distracted from the key message.

Tips for delivering a bulletproof sales pitch

Putting together the content for your sales pitch is one challenge. But having the ability to deliver it in a clear, confident manner requires practice – especially for new salespeople.

This section provides advice for managers to consider including in their training material.

For the SDRs and sales reps out there, you can use this as a checklist to improve your verbal selling skills and deliver your pitches with confidence.

Get a deeper understanding of your prospect

Before jumping on the call, make sure you conduct as much research on your prospect as possible. This includes:

• Looking at their company website to learn more about their customers and value proposition
• Looking at the company LinkedIn profile to get a feel for organizational structure
• Looking at the prospect’s LinkedIn profile to learn more about their career

Conducting this preparation beforehand will help you build rapport once you jump on a call or meet the prospect in person. It will also help you ask the right questions before jumping into your sales pitch.

“It’s important to understand who it is that you are trying to sell to from a personal level—not just their title and the company they work for,” explains Jack Scarr, Sales Manager at Netmums .

“If you can do some light research and find out that they listen to a certain music artist, support a football team or favor a certain type of cuisine, inclusion of this in your pitch can reduce the time it takes to get their unrivaled attention exponentially.

“They’ll see that you have taken an interest in them as a person, not just their title and access to budgets.”

Use simple, concise language

In other words; get to the point. Avoid using overly technical language unless you know your prospect will understand it – there’s no point if your sales pitch ideas aren’t clear. If you must use technical language, define the meaning and explain why it’s important. Keep in mind, in some cases using technical language is a good thing, because it shows that you understand the industry or field.

Try to avoid stumbling over your words or saying “um” between your words. This is where practicing with a colleague can help, as they’ll point out when you’re meandering away from the purpose of the pitch.

You should also practice talking slowly and talking less. Talk slowly because it shows that you’re more calm and confident, and gives your prospect more of a chance to take in what you say; talk less because reps are proven to have a higher closing rate if their prospect does more of the talking and they do the listening.

When conducting demos, focus on the critical features

If you’re giving a demo for your SaaS product, the first five to ten minutes of the conversation are critical. This will allow you to ask questions around the prospect’s primary goals and challenges.

Once you uncover these challenges, you can tailor the demo to focus on the features that the prospect would benefit the most from. It can be tempting to run through your entire suite of features. But while you may see the value in everything your solution has to offer, your prospect might not agree.

By doing this, you tie the features and solutions of your product directly to what they’re trying to achieve. As you wrap up each feature, use phrases like “by using [FEATURE], you’ll be able to achieve [OUTCOME] and solve [PAIN POINT].”

Practice confident body language

Pitching your solution in person? Be sure to practice strong body language while you rehearse your pitch. This will help you both appear and feel more confident.

Here are some basic ways you can improve your body language:

• Eye contact : They say the eyes are the portal to the soul. Making and maintaining eye contact shows people you’re interested in them and invested in what they have to say.
• Stand straight : Fixing your posture is an easy way to convey confidence. Simply pull your shoulders back and straighten your spine.
• Chin up : Avoid looking down at the floor. Make an effort to stand straight and face straight ahead.
• Firm handshake : A limp handshake signals a lack of confidence. Make sure you offer a firm handshake to make a strong first impression.

Prepare for objections

Chances are, you’re going to receive several questions and objections during your sales pitch. If you’re not ready for them, you may appear unsure of yourself, and your prospect could lose confidence in your expertise.

This is why collecting a library of common sales objections is invaluable to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible to the prospect, and they’ll feel like they’re in the hands of a professional.

“Ask yourself the toughest questions,” recommends Jack . “The biggest part of a sales pitch is after you’ve finished talking about yourself as a person or the brand you represent; it’s when the questions start.

“Preparing for those questions can be the difference between a successful pitch and losing business. So, before you get to that stage, read your pitch and prepare answers to questions you might be asked.”

Make objection handling a core part of your sales training. Whenever you hear a new objection, make a note of it (as well as your response) to share with the rest of the team.

For more sales pitch ideas, check out our tool featuring the experts’ responses to common sales objections, and our videos on how to tackle the following objections:

Lead the conversation to the next stage of the relationship

Finally, take the age-old advice of “always be closing” (ABC) to heart (while remembering that the journey to close is where the important work is done). By the end of your sales pitch, your prospect should be ready to take the next step in doing business with you.

This might be for them to trial your software, or for you to send a proposal and schedule a follow-up meeting. Whatever it is, lead your prospect to it. Make them feel like they’re in good hands by taking charge at every step of the conversation.

How to make a sales pitch: What we’ve learned

So, in summary, what can you learn from this guide about how to make a sales pitch that converts? Here are the key lessons to remember:

Review LinkedIn profiles to understand personal interests

Personalize your pitch by referencing specific details about the prospect’s background, interests and experience

Introduce yourself

State your reason for calling

Present your value proposition

Ask questions

Close by scheduling a follow-up

Keep emails concise: Aim for 50–125 words and make them personalized while focusing on benefits

Engage prospects on social media: Connect with them on LinkedIn or X using personalized messages.

Practice delivering a concise pitch: Ensure it can be shared in 30 seconds or less.

Tailor it for each prospect, focusing on their unique challenges

Use as little text as possible and visualize key points to maintain engagement

Tailor demos to highlight relevant features

Focus on features that address the prospect’s primary challenges and connect features directly to desired outcomes and pain point solutions

Make eye contact, stand straight and use a firm handshake.

Prepare for objections by anticipating questions and practicing responses.

Guide the conversation towards the next step: a trial, proposal or follow-up meeting.

By applying these strategies, you’ll know how to make a sales pitch that resonates with prospects every time.

Sales pitch strategy in review

A good sales narrative not only keeps your ideal prospects engaged, but it persuades them to follow along with the journey. If they believe in what you believe, and you can present a better way of doing things, it’s more likely you’ll secure them as a customer for life.

But this can only work if the entire organization is aligned with this story. Indeed, this story and “reason why” should be present in your marketing, customer service processes and the solution itself.

Communicate a better way of doing things, and show your prospects how they can drive results with the superpowers that you can give them. This is the key to crafting a sales pitch that inspires awe.

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6 sales pitch examples (and why they work)

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Copper Staff

Contributors from members of the Copper team

Not only do you have to actively sell your product or service to the person you're talking to within minutes, but you'll also need to connect with them. Y'know, on a human level.

• Elevator pitch example

But closing a deal isn’t as easy as just building rapport (with both prospects and existing customers ). You’ll need to use powerful action words, yet be cautious about how you come across.

Too salesy? It’ll put off your audience.

Too informal? Your prospects won’t feel the urgency to buy.

There’s a fine balance between being overly promotional and being too friendly with your prospects. Either could banish any chance of your prospects thinking, “Wow! I need to buy this today.”

Take a look at these six effective sales pitch examples for some tips on how to walk that line:

• Phone call sales pitch example
• Email sales pitch example
• Voicemail sales pitch example
• Presentation sales pitch example
• Follow-up sales pitch example

1. Phone call sales pitch example

Selling products or services over the phone is one of the most popular forms of pitching to a potential client, but don't let that fool you into thinking it's the easiest.

This sales pitch is typically delivered when cold-calling your prospects. Since these people haven’t heard of your brand before, it can be tricky to grab their attention and build trust over the phone.

The success of your phone call sales pitch depends on your sales script . If you’re boring your potential customer with a long intro about your company, there’s a high chance they’ll simply hang up.

(Plus, with eight attempts to reach a cold call now considered average , you’ll want to keep prospects on the phone if they answer it.)

Lucky for you, this phone call sales pitch example can help grab your prospect’s attention instantly— and pique their interest about what you’re selling:

Salesperson : Hey Naomi. It’s Ian from Acme Company. How are you?

Prospect : I’m okay. What can I do for you Ian?

Salesperson: I noticed a number of your ads on Facebook and Twitter promoting X product, and felt you could really boost your conversions by making just a few small changes.

Prospect : Sorry, what do you guys do?

Salesperson : We work with eCommerce companies like Harry’s to manage their social media ad campaigns. In fact, after only one month of working with Harry’s, for every $1,000 they spend now, they get a 30% increase in conversions.

Prospect : [thinking]

Salesperson : I’d love to learn more about your ad campaigns, Naomi, and share ideas that've worked really well for us. Can we find a 15-minute window next week for a brief call?”

But what makes it so good?

Let’s look at the opening line.

Instead of opening with a generic “Have you got a few minutes to chat about our product?” the salesperson begins with a conversation to make sure the prospect is in the right frame of mind by asking how they are.

Not only does this avoid sounding too salesy, it also sets the tone for the entire conversation.

Then the salesperson explains how they met the person they’re calling: through their social media ads.

(Privacy concerns are big. Anticipating this and getting it out in the open can clear any “Sorry, how did you get my contact details?” questions that could restrict your flow of conversation.)

Once the salesperson has explained this, they have a quick back-and-forth about basic product details and how the service they’re selling could be beneficial.

Instead of waffling on (and potentially boring the prospect), they close the conversation by requesting a follow-up call within the next week. This works because:

• The prospect has time to set aside mental space to chat about the service being sold, rather than being caught off-guard.
• The salesperson can prepare for their call and do some research to further personalize the pitch.
• When they’ve had time to prepare, the prospect can digest information properly rather than listening to the salesperson talk.

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2. email sales pitch example.

Email sales pitches are delivered similarly to cold calls. The only difference? It’s sent via email rather than over the phone.

Although email pitches eliminate common problems that phone call pitches have, they still don’t guarantee results.

Why? The average person receives around 121 emails per day .

With so many messages hitting inboxes, you need to do something special to stand out and engage your prospect.

This email from Demandwell is an excellent sales pitch email example.

But why does it work so well?

Simply put, it’s digestible. Instead of sending a 1,000-word essay about the service she’s selling, Summer describes it in two short lines (the first two lines).

She gets right to the point, clearly explaining what her product does and the value it offers.

Summer also uses visuals in her cold pitch. The screenshot gives the recipient a glimpse into the product and its UI.

But our favorite part is the offer of lunch or coffee, on her. Who said that free coffee wasn’t an effective way for sales teams to make more sales?

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3. Voicemail sales pitch example

Unfortunately, many sales reps spend the majority of their cold call time leaving voicemails.

(That could happen if you’re attempting to contact prospects at inconvenient times.)

But whether you’re calling at the wrong time or being ignored because you’re hiding your caller ID, you need an awesome voicemail sales pitch if you want to hear back from your prospective client.

Here's a voicemail sales pitch example from Sales Hacker :

Notice how their sales representative opens with a quick introduction. Don't make someone listen to a five-minute voicemail, only to find out who’s talking in the last 15 seconds. They probably won't make it all the way to the end of the voicemail anyway.

Their sales team also uses social proof to back up their work. Sharing specific success metrics helps build credibility and show value.

After you leave this type of voicemail, we recommend having your sales team send a follow-up email to encourage people to contact you that way. This can help phone-shy prospects learn more about the products you’re selling in a way that they're comfortable with.

Pro-tip: Become a sales email master with this 6-day sales email boot camp.

4. Presentation sales pitch deck example

Delivered on a slideshow and presented by a sales representative at your company, presentations are one of the most traditional forms of selling.

But it comes with its own challenges, and it’s not just technical problems you’ll have to prepare for when delivering a sales presentation. Whether it’s a private pitch to a single company or a presentation for an industry event, you need to grab your audience’s attention.

Take this sales deck example from GoSquared :

The cover slide not only shares their value proposition but also showcases valuable social proof with badges and reviews from credible tech review sites.

Bonus: visuals improve your sales presentations because they are processed 60,000 times faster than text . Also, storytelling is always a good way to improve your sales pitch.

In your sales pitch deck, include considering images of the founders. Allowing the audience to relate to the brand through names and faces lets the speaker explain the brand’s history in a fun way — oh, and in case you ever want to overload a presentation with numbers, 63% of event attendees remember stories , while only 5% remember statistics.

5. Elevator pitch example

Think about the last time you were asked, “What do you do?” Chances are you were caught off-guard and struggled to string together a concise pitch that explains who you are, what you do, and your unique selling proposition .

The elevator pitch is a two-minute speech that should be up your sleeve—and ready to be delivered to anyone who asks.

Here's an example of a great elevator pitch from G2 Crowd .

And the kicker? It's only 21 seconds long.

Pretty impressive.

What we like most about this sales pitch example is the tone of voice. No jargon, plain English.

That’s key to perfecting your elevator pitch: not over-selling your product or sounding like the stereotypical sleazy salesperson.

6. Follow-up sales pitch example

Speaking of follow-ups, our final sales pitch example covers just that: the art of following up with a prospect who hasn’t returned your previous messages.

Did you know that it takes on average five attempts to close a sale ? That’s a shocking statistic—especially when only 30% of salespeople push for more communication attempts after just one email.

Make it a top priority to follow up with prospective customers. Whether you spoke to them at an event, over the phone, or via email, you could get a head-start on your competition—just by being persistent.

This follow-up sales pitch example from Zendesk is a winner:

This smooths the path for the sender to prove they were interested in the previous conversation by briefly touching on a specific pain point, rather than of firing off a generic email.

This follow-up sales pitch is short and to-the-point, offering to answer questions without putting too much pressure.

Because it ends with a call to action that prompts a phone call, this follow-up email template gives you a much better shot at converting lukewarm leads into red-hot contacts.

Use these sales pitch examples to close more deals.

As a sales rep, your pitch is your bread and butter—no matter what you’re selling (or who you’re pitching to)—which means you should definitely put some time and effort into perfecting your own.

The next time you’re writing a cold call script or perfecting your email template, try using a few elements in these sales script examples and see how you can improve the flow of your own sales pitch.

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15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

• The product’s/service’s features and benefits
• Unique value proposition/unique selling proposition (USP)
• Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

• Start with an undeniable truth.
• Make a bold claim that contrasts it. One that should stir up some furrowed brows.
• Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

• Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
• Drinking dirty water each year kills more people than intense violence like war.
• The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

• Possibility to be able to go anywhere
• Excitement of what is to come
• The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

• Goes backward and forwards
• Takes us to a place where we ache to go again
• Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

• The prospect’s pain points , needs, challenges, and preferences
• The appropriate channel for distributing the pitch 
• The decision-makers at the prospect’s company, and how to reach them
• Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

• Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
• Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
• Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
• Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
• Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

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Sales Presentation

Before we get into talking about the various sales presentation templates , you may be wondering what precisely a sales presentation is. Well to answer your query, a sales presentation, which is sometimes also called a sales pitch, is a selling method approach to a person or a company where the sales representative, with a pre-planned strategy, tries to persuade the buyer into buying their product or service.

It is basically an introduction of a service or a product to a customer who knows nothing about it, or a detailed explanation of the particular product/service to the customer(s) who have already expressed some interest in it. The sales representative gives an idea on the product/ service in either a formal or informal way as they think suits best. Here are 13+ sales presentation examples and templates.

Sales Presentation Examples & Templates

1. software sales presentation template.

• Google Slides
• Apple Keynote

Size: 113 KB

2. Subscriber Sales Presentation Template

3. Sales Presentation Summary Sheet

Size: 59 KB

 This template provides you with a sample sales presentation summary where the salesman named Sam Salesman is representing a company of a grain farm and livestock, whereby the company required him to promote their products through shows at local and state-level events. In this summary sheet, you will find ways to present your product effectively, its warranty, price, and other factors.

4. Sales Presentation Skills Example

Size: 459 KB

Are you are a budding sales professional who needs to put up a sales presentation shortly and is worried you might not have the required set of skills? This template will put an end to all your worries as it contains comprehensive details of a workshop for presentation skills for sales professionals like you, provided by Training Edge. In it, you will find a list of objectives that will be met in the workshop, so making use of the material mentioned will help you still. 

5. Winning Sales Presentation

Having acquired your sales presentation skills, the only job left to do is put forward or deliver a presentation that will not only win you the deal but also set an impression on your clients and your boss alike. This is a sample template of Baylor University which shows you how to do exactly that from scratch.

6. Sales Presentation Renovation

Size: 853 KB

This template is an example by CharTech to show you how to improve and reinvigorate your sales  to make it appear more appealing to your clients. It will supply you with all their slides which you can follow as a script to build your own. It also has several tips for you to keep in mind while executing a sales presentation.

7. Dynamite Sales Presentation Example

Size: 284 KB

This template is a student’s guide on charismatic sales presentations; it contains several segments each of which has its own set of objectives for you to learn from and become better at sales presentation with careful study and practice.

8. Sales Meeting Presentation in PDF

This template is a sample of a sales presentation of Oracle Marketing Cloud. In it, you will find ways to use the presentation on how to unify your data to reach your target audience and increase your company’s revenue with improved customer experience.

9. Sales Presentation Template

Size: 700 KB

Creating a good presentation can be nerve-racking; this template can be useful in easing out the process for you. It suggests using technology to boost your presentation as well as helps you know your audience, among other factors. It chalks down the various points for you to consider while making one.

10. Business Sales Presentation Example

Size: 175 KB

This template by The University of Arkansas briefs you on the ways to do a business presentation . It states who you should target as an audience, and how you should mark the superiority of the product that you will be selling, above all other competitors. 

11. Strategic Sales Presentation Template

Size: 441 KB

If you are an experienced sales professional and are facing tough big deals then this template is for you. It is a ‘ Strategic Sales Presentations’ Fact Sheet; it is a workshop which is based on the book by Jack Malcolm of the same name. This workshop will help you face those challenges and overcome them.

12. Sales Presentation Checklist

Size: 458 KB

This template is a sample Sales Presentation Checklist by Health Net Medicare Programs. The items on it are reminders that the producers or event managers need to cover during sales presentations. They are required to present these items to the consumer in a comprehensive format.  

13. Sales Presentation Example in PDF

Size: 963 KB

This template is an example of Visualizer Sales Presentation Tools where the various facilities that the visual aid provided by them to sales personnel are highlighted along with monetary benefits, operational and end-customer benefits mentioned under the executive summary of the presentation. 

14. Sales Presentation Skills Example

Size: 91 KB

The In-House Training Company has come up with a workshop to help improve your sales presentation skills and deliver persuasive presentations. If you are a budding newcomer in the sales department then you can use this template to help yourself prepare as well as design presentations.

15. Sales Presentation in PDF

This is an example of an event presentation by Effects ML17 which is the largest international conference for VFX and Animation industries. It charts down the various events that take place in the conference with the help of slides. They aim to help you improve sales by inviting many corporate whom you can impress with your on-the-spot sales presentation skills. You can look up this template to get an overview of how to prepare a sales presentation in the most effective and engaging manner.

16. Sales Presentation Worksheet

This template is a sample sales presentation worksheet which is presented in a questionnaire format. You should list down the topics you are considering to sell, the benefits of your product/service to the customer, their benefits, etc. You can use this template to review a sales presentation you might have already done, or prepare one that you intend to present shortly.

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11 Sales Presentation Examples That Explode Your Pipeline

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

6 minute read

helped business professionals at:

Short answer

What makes a successful sales presentation?

A successful sales presentation deeply engages buyers by setting your product apart from competitors. It should be unique, avoiding static and generic slides.

Key elements include an attention-grabbing cover slide, a clear introduction, problem identification, solution proposal, social proof, key benefits, detailed implementation, and a clear call-to-action.

Interactivity enhances engagement, making the content more memorable. Addressing common sales objections and weaving a coherent story further ensures success.

A generic sales presentation is a silent sales killer

One of the biggest challenges for B2B sales and marketing teams is creating a presentations for sales that truly sets your product apart from the competition.

The main reason why most sales presentations fail is because they all look the same. Sure enough, certain designs are more attractive than others, but the delivery falls short all the same—static, generic, boring insufferable slides. To help you make your offer outshine the rest and leave the competition behind, I rounded up our best sales presentation examples we’ve seen used with tremendous success!

What to include in a sales presentation deck

Regardless of the industry you’re operating in, any outstanding sales presentation deck should contain the following 8 slides :

• Cover slide: your company name and logo next to an attention-grabbing tagline outlining your unique value proposition.
• Intro: here you present what your company does, why it's relevant to buyers, and how you fit into the overall picture.
• The problem: identify the main problems buyers in your niche face and why they need to be solved.
• The solution: the way your solution contributes to solving the problem mentioned in the previous section.
• Social proof: customer testimonials and case studies.
• Key benefits: the unique features of your solution that make it stand out from comparable products or services.
• The “details”: describe how the implementation process works, what the key benefits and integrations are, and what your pricing structure looks like.
• Next steps (Call-To-Action): a clear explanation of the next step a prospect is supposed to take after reading your sales presentation deck.

If this info is not enough, you may wanna read our killer post on the ins and outs of how to create exceptional sales decks .

6 questions any successful sales presentation needs to answer

If you want to turn a prospect into a client, there are 6 basic questions you’ll have to address in your sales presentation deck .

What are the benefits of switching to your product or solution over the status quo?

Why should a potential customer adopt this change now rather than later?

Why should they pick your industry solution instead of those outside of your industry?

Why should a potential buyer choose you and your company specifically?

Why should they pick your product and service? What unique value will it bring them?

Why should you get their hard-earned money?

According to David Hoffeld , these 6 basic questions are the reason behind all sales objections. If you answer them in your sales presentation, you can lead prospects through the buying process and get them to become paying customers .

Now it’s just a matter of weaving the answers to these questions into a coherent story using the outline we mentioned in the previous section.

Stop boring your prospects with static sales presentations

Static presentations should be a thing of the past. By giving your prospects an interactive presentation they can “play around” with rather than trying to decode, you enhance engagement.

Case in point: look at this example of the same presentation for sales designed in 2 different ways, one static and one interactive.

Which one would get you interested? Which would you rather keep reading?

Static PowerPoint

Interactive Storydoc

Dynamic content has big implications for your ability to make successful sales presentations. They increase the average reading time, scroll depth, conversion rate, and internal shares, and are generally seen as more informative.

Using interactive sales presentations brings real business results

Our data from analyzing over 100K Storydoc sessions suggest that these are some outcomes you can expect by moving to interactive content:

146% increase in your presentation’s average reading time (as compared to the PPT benchmark)

41% increase in the number of people who get all the way down to the end of your presentation

2.3x more internal shares within your buyer’s organization

Storydoc users report a 2x increase in conversion over their competitors. So, now that PowerPoint is no longer stopping you from achieving full potential, let's dive deeper into some sales presentation examples .

Best sales presentation examples that bring big results

Instead of wasting your time and effort on sales presentations that look pretty but don’t bring the desired results, I’ll let you in on a little secret of what makes a sales presentation highly effective and compelling .

These sales presentation examples are not your average PowerPoint decks, and rightfully so. PPTs are a 30-year-old technology that fails to meet the needs of modern-day buyers.

NOTE: All of the sales presentation examples presented below have been crafted using Storydoc. They consist of modern scroll-based interactive slides that have proven to bring great results. They're also 100% replicable, meaning you can take any of these samples and use it to create your own high-performing sales presentation in a matter of minutes.

Sales pitch presentation

What makes this sales presentation great:

• Interactive slides are perfect for leading prospects through a compelling story narrative.
• Various data visualization elements allow you to present hard data in a more digestible way.
• Tiered slides can be used to outline the key features and benefits of your solution in a condensed way.

Sales mastery guide presentation

• Contemporary design in line with the freshest trends helps position your company as youthful and cutting-edge.
• A variety of image and data visualization placeholders that can easily be customized to convey the key insights.
• A perfect balance of text-based and visual slides helps add context to your numbers.

Sales impact presentation

• It comes with plenty of image placeholders that can be edited in just a couple of clicks to include industry-relevant visuals.
• Running numbers slides can be used to present the most important metrics.
• Interactive slides are ideal for guiding prospects through a captivating storyline.

Winning sales presentation

• Minimalist design doesn’t detract from your main message while providing value.
• Timeline slides and grayed out content are perfect for walking readers through complex processes or directing their attention to the main benefits of your solution.
• The calendar integration on the last slide makes it easier than ever for prospects to book a meeting with you straight from the deck.

Sales excellence showcase presentation

• A video on the cover slide boosts engagement by up to 32% , increasing the chances of prospects reading your entire deck and taking the desired action at the end.
• Easily customizable slides which are perfect for delivering ultra-personalized sales pitches.
• A vertical timeline allows this template to be repurposed for the next stages of the sales funnel too, for example client onboarding.

High-performance sales presentation

• The narrator slide allows you to walk prospects through even the most complicated solutions in an easily understandable manner.
• Video placeholders help ensure that more prospects will get to the end of your deck .
• The ability to embed case studies helps legitimize your solution in the eyes of prospective customers.

Light mode sales presentation

• Tiered slides allow you to present a variety of services or use cases of your solution in a single deck.
• Animated slides boost user engagement and make your presentation more user-friendly, maximizing the chances of your deck getting read in full.
• A library of data visualization elements to choose from helps position your company against competition and compare key metrics.

Dark mode sales presentation

• High-contrast colors make the presentation easier to consume and interact with.
• A fully interactive layout increases user engagement, as well as the average reading time.
• Tiered slides make it easy to present your service offer or snippets of your portfolio.

Modern sales presentation

A selection of dataviz elements is ideal for demonstrating the most important business metrics and performance indicators.

• Slides combining text and images can be used to present the main features of your solution in a user-friendly way, without overloading prospects with technical specs.
• Dynamic variables can be easily edited in just a few clicks, allowing you to send out ultra-personalized versions of your sales presentation at scale.

Sales pitch presentation essentials

• The sleek layout allows you to convey key details in fewer slides, respecting your prospects' time.
• Versatile slides are readily customizable for diverse sectors and applications.
• Straightforward, easy-to-use editor guarantees that any additions or tweaks you make will seamlessly fit the existing deck design, so you don't have to worry about disrupting the layout.

Sales presentation insights

• The smart editor instantly extracts your company's branding, ensuring your presentation remains on-brand.
• The scroll-based interactive format simplifies the presentation of your offering to prospects, leading them through an engaging story.
• Our AI assistant can be used to generate relevant visuals, create the copy based on your website, or tweak the existing copy to perfection.

How to create your most effective sales presentation yet

The only way to survive in sales going forward is to make sales presentations that buyers love reading. PowerPoint will always fail to do this. It’s time to let it go. So long, old friend! You won’t be missed.

To create truly effective presentations for sales you’ll need to weave storytelling into your pitch, personalize for each prospect, and let them take the next commitment directly from your deck.

You can do all of the above and get deep insights into your sales process with Storydoc’s interactive sales presentation creator .

You can personalize at scale by integrating Storydoc with your CRM and pull prospect’s data directly into your presentations with a single click.

You can fine-tune your presentation to perfection using your extensive analytics panel.

Investigate when and where a presentation is being read, how many times it was shared internally, which parts engaged most, and which made prospects bounce.

Try Storydoc and watch your close rate break through the roof (hope you have your whiskey and cigars ready).

Sales presentation templates that win

To make your content creation easier I’ve brought you some of our best sales presentation templates to take and use.

These templates were built with business storytelling in mind. They use interactive design to engage prospects and help them break down even the most complex messages.

Each of these templates was tried and tested for every device or screen size.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Create and Deliver a Killer Sales Presentation

Written by: Orana Velarde

A good sales presentation is the key to landing a new client or customer. Present your offers, products and services in a way that will inspire your audience to take action. 

With a killer sales presentation template and some tips on how to create one, you’re on your way to a successful sales meeting. Regardless if it’s virtual or in person.

Let’s dive in! 

Here’s a short selection of 8 easy-to-edit sales presentation templates you can edit, share and download with Visme. View more templates below:

What is a Sales Presentation?

In short, a sales presentation is a speech with or without a slide deck in which the speaker is trying to sell something to their audience. A sales presentation can be formulated in a number of different ways.

For example, a sales presentation can be a pitch deck . Startups use these to present their ideas to potential investors and get funding.

B2B companies use sales presentations to sell their products or services to other companies. In some cases, a webinar is a sales presentation with an added value proposition.

What a sales presentation isn’t, is a sales report where the presenter gives results on sales activity. Think of a sales presentation as before the sale takes place and a sales report as to what happens after.

Below is a pitch deck presentation template that can easily work as a sales presentation. Simply take out some of the slides and fill in your own company information for the particular offer.

Slides to Include in Your Sales Presentation

Sales presentations have existed for a long time. Millions of people have created, presented and closed deals with sales presentations . Thankfully, there are also people that look at the data. 

In this case, the data I’m referring to is the perfect number and type of slides to include in a sales presentation for a higher chance of success. The general consensus for a pitch deck outline , for example, is around 10 slides in this order:

• Introduction
• Market Size and Opportunity
• Competition
• Investment and Use of Funds

Let’s say your sales presentation isn’t a pitch deck to convince investors to fund your startup. If your sales presentation is geared towards selling a particular product or service from your company, it can look more like this:

• Emotion Factor

Do you feel like you might need some help to create a sales presentation? Don’t worry, we’ve got you. Check out the video below to learn how to create a presentation quickly and easily, right inside Visme! 

5 Killer Sales Presentation Tips

In order to create a sales presentation that will convert your audience into customers, it needs to be well designed and also well presented. Here are 5 top tips to take into account when creating your sales presentation.

1. Keep It Short

Keep your sales presentation short. You don’t need to write a dissertation about your product or service. In fact, you should create a little mystery and anticipation. Relay just enough information that will pique their curiosity to the point of wanting to know more. 

2. Tell a Story

Use storytelling techniques at the start to help your audience relate to your pitch. Try using a fictional character as a starting point to explain how your service or product changed or improved their life or work. Insert personable tidbits that your audience can relate to. 

3. Know Beforehand What Your Clients Want or Need

Don’t give a sales presentation to people who won’t be interested in it. Make sure you know what your ideal client and customer really need and want. What are their pain points? How does your offer help them overcome it? Your sales presentation needs to address those and explain in simple language how your product or service is their best choice.

4. Ask Questions and Create Conversation

During the presentation, ask questions to create a conversation with your audience. This will remind them that you are a real person and not a machine. Give them an opportunity to also ask you questions.

5. Don’t Drone a Memorized Speech

It’s definitely a good idea to practice what you’ll say during the sales presentation. But what isn’t so great is to memorize a speech that you’ll then drone out like a middle school play. 

When giving a good presentation , it’s important to be calm and prepared. Your body language says a lot about how you feel when relaying the information. Even if you’ve given the same presentation over 20 times to different audiences, make it new every time.

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• Monitor clients' level of engagement to see what they are most interested in
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5 Ready to Use Sales Presentation Templates

Using a template can help you get a good idea of how to set up the slides in your sales presentation. In the end, you might not use the template as is and you’ll change a lot of the elements. But the idea is that a template gets you started.

At Visme, we have a number of sales presentation templates. Here are a few of our favorites.

1. Creative Sales Presentation

This sales presentation template has 16 slides all in a similar style. Choose the slides that fit your vision best and duplicate your favorites. This is the perfect template for the sale of a digital product or service.

2. Event Sponsorship and Booking Sales Presentation

Use this template if you’re selling sponsorship and booking opportunities for an event. It doesn’t matter if the event is virtual or in person, you still need to get people to participate, buy tickets, buy advertising spots, etc. 

3. Product Sales Presentation

Showcase your products in the best light. Try out this template to create a sales presentation that sells a specific product. Each slide is designed to present an important aspect of your product, its value proposition and who it solves your customers’ pain points.

Change the colors to match your brand and personalize the messaging easily. Keep critical information accurate and consistent across your presentation using Dynamic Fields . All you need to do is create dynamic fields and input data once , which will appear throughout your slides.

4. Freestyle Modern Sales Presentation Theme

The Visme Modern presentation template isn’t just great for sales presentations. This set of slides can help you create any type of presentation. For a sales directed slide deck, use the slide library categories to find the slides you need. 

Not only does this slide library have all the slides you need, but there are also variations of each one. Select the one that fits your content best. 

5. Minimalistic Simple Sales Presentation Theme

Much like the modern presentation theme, the simple presentation theme has over 300 slides in over 20 categories. You simply have to select the sides you need, then choose the composition of the elements you like best. 

Finally, add your own information and data to finalize your sales presentation deck. Don’t forget your brand colors, a few storytelling tidbits and a clear value proposition.

Design Elements To Use In Your Sales Presentation

Sales presentations created with or without templates can benefit from a number of design elements. These are tools that will help you visualize the information for your pitch. From charts to infographic widgets, everything is at your disposal with Visme.

Let’s take a quick look at some of them.

1. Content Blocks

Creating visual content with content blocks is much easier than starting from scratch. We use the same principles as our presentation themes to create ready to use content blocks. 

There are a number of design options when it comes to content blocks. For example, header and text, stats and figures, graphics and text and diagrams. You also have to ability to save your favorite and most versatile blocks in a library to use for all your future presentations.

Visme content blocks are available on the left-hand toolbar of your editor. In the “Basics” button at the very top of the list.

Visme icons come in all shapes and sizes. From static line icons to animated full-color isometric illustrated icons. All are color customizable and easy to resize. Making them fit your brand is seamless and intuitive. 

Use icons instead of bullet points, as a replacement of unnecessary text, as a way to create a visual flow, or as a decorative element. Icons are your best friend when creating visual projects.

3. Characters

Include personable characters along with your content blocks and other design elements. These characters will help create a relatable environment for your audience, making it easier to sell your products or services.

The Visme characters can be static or animated. Customized in terms of color, pose and repetition of action. They work great to explain certain concepts and ideas that need a visual push to come across.

4. Infographic Widgets

Infographic widgets are great design tools for visualizing small data sets. Use groups of these to visualize individual statistics and information that will help sell your product or service.

Customize the color and dimensions easily to fit in with the rest of your project.

Visualize location information with customizable interactive maps. Choose between counties, states, entire countries or regions. Enter data for your map with a Google sheet or do it manually. 

Visme maps can be as simple as a color outline to a multicolored data map with a legend and interactive pop ups.

6. Charts and Graphs

Very few sales presentations can get away without a minimum of charts and graphs. The Visme graph engine has a wide variety of options to create line charts, bar graphics, scatter plots and more. 

You only need to input your data once and the graph engine shows you different options to choose from. Select the one that makes your data the easiest to read and doesn’t confuse the audience.

7. Special Effects

Adding special effects is a great way to add visual value to your slides. Motion graphics shapes and backgrounds will make your sales presentations more interesting to look at. These are great for sales presentations that don’t accompany a speech or elevator pitch.

How To Create a Sales Presentation in Visme in 9 Steps or Less

It’s easy to design a sales presentation with Visme. The design elements and information visualization tools will help you put together a memorable sales presentation that will seal the deal.

1. Create an Outline

Before you start designing any slides, you’ll need to have all your information in an easy to follow outline document. If possible, separate the sections into what will go on each slide. This will help save you time when you’re actually in the editor creating the presentations.

Remember to keep the information per slide as short and sweet as possible. You’re looking to convince and convert, not teach a masterclass. 

2. Choose a Template

Once you have all your information ready to go, it’s time to sign in to your Visme account and choose a template. Browse the ready-made templates or select one of the three themes which are more like builders.

When you pick a template and then you realize it’s not what you needed, changing for another one is easy from inside the editor. Set up as many slides as your outline calls for.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Product Training Interactive Presentation

Company Ethics Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

3. Select Images and Graphics

All the photos, icons and illustrations inside the templates are free to use. As are all the ones in the Visme graphics library. Simply use the search function to find what you need. All icons and illustrations are customizable to match your brand colors. 

If you have brand or company visual assets ready to use, upload them to your media library and add it to your canvas. 

4. Input Your Information

Add the content from your outline into the presentation. Go slide by slide so you don’t miss anything. If text boxes change sizes, use the sizing function to readjust how text fits on the slide. 

5. Customize Slides to Add Brand Assets

Change the color theme to match your brand. Prepare your Brand Kit first with a color palette and color theme with your brand colors. Then in the editor, change the template colors as you wish.

To change the fonts, select the text and add the new fonts in. You can upload your own brand fonts or use one from our long and varied collection.

6. Add Data With Data Visualizations

Use the Visme Graph Engine to create charts and graphs to add to your sales presentation. If the template you selected already had charts and graphs, simply customize to fit your data and story.

Add infographic widgets for small data sets or small tidbits of statistical information. For example, percentages and arrays. 

7. Add Interactivity, Animation and Narration

If you’ll be sending the sales presentation on its own without your speech accompanying in, consider adding interactivity, animation and narration for your audience to feel connected to the slides. 

Alternatively, you can have two versions. One without these elements to accompany your spoken speech and an interactive version to send to potential clients after you’ve talked to them.

Interactivity can be buttons that open popups, websites or navigate to other slides. Animation can be achieved with animation effects on any element or with animated icons and characters.  Add narration to your slides so your audience will have an easier time following along.

8. Use Presenter’s Notes

When presenting live to an audience, take advantage of the presenter's notes function. These are notes and reminders that only you can see on the slides as you go through the sales presentation.

They will help you stay on track with the story, will give you cues for when to ask questions or insert a humorous comment. Use these as support, not as reading points.

9. Share Your Sales Presentation With a Link or Download

Your sales presentations can be shared in a number of different ways. Share it as a live link, download as HTML5 to share offline with all the animation and interactivity you added. Download as a PDF to share as a static presentation or to print in a booklet. 

Share your sales presentation easily in a Zoom or Google Meet call by sharing your screen and sending a copy to your attendees.

Your Turn to Create a Killer Sales Presentation with Visme

Now it’s your turn to create a sales presentation. We hope you’ll try Visme to see just how much you can do with the tools at your disposal.

Check out all the sales presentation templates to get started. We think you’ll never want to create a presentation anywhere else. 

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

10 Sales Presentation Examples & Templates to Boost Your Sales

• April 25, 2024

Imagine unlocking the full potential of every sales opportunity that comes your way. 

This isn’t just another article; it’s the key to elevating your sales presentations from merely functional to truly compelling. 

Here, we delve deep into expert strategies that promise to not only save you from common presentation pitfalls but also significantly amplify your sales impact. 

With insights designed to captivate your audience and solidify your message , missing out on this guide could mean missing out on your next big sale. 

If you’re ready to transform your approach and see tangible results, this article is your indispensable tool. 

Let’s embark on a journey to sales excellence together.

What Are Sales Presentations?

Sales presentations are dynamic tools designed to captivate your audience , showcasing why your product or service surpasses others. These presentations serve as a strategic platform, allowing you to eloquently highlight your offering’s advantages while directly addressing the unique needs and concerns of potential clients.

With the right blend of compelling sales pitch presentations and impactful PowerPoint examples, you have the opportunity to connect deeply with your audience. 

The essence of crafting an effective sales presentation lies not just in flaunting your product but in forging a meaningful relationship with your listeners, demonstrating undeniable value, and steering towards a successful sales outcome.

Key Elements of an Effective Sales Presentation

Crafting an effective sales presentation is an art that combines strategy, storytelling, and persuasion. At its core, it’s about connecting with your audience, making a compelling case for your product or service, and guiding them towards saying yes. 

Here are the key elements you need to nail it:

• Clear Value Proposition : Start with a bang by clearly stating what sets your offering apart. This is your chance to shine and make your audience understand the unique benefits they'd get from choosing you.
• Engaging Storytelling : Wrap your facts and figures in stories that resonate. People remember stories, not just data, so weave narratives that paint a vivid picture of the problems you solve.
• Understanding Audience Needs : Tailor your presentation to address the specific challenges and pain points of your audience. Showing that you understand their needs builds trust and credibility.
• Strong Visuals : Use powerful and relevant visuals to support your message. Sales presentation PowerPoint examples or sales pitch PowerPoint examples can inspire visuals that captivate and communicate more effectively than words alone.
• Compelling Call to Action : End with a clear and persuasive call to action. Whether it's to sign up, schedule a meeting, or make a purchase, make sure your audience knows exactly what step you want them to take next.

Remember, the goal of your sales presentation isn’t just to inform; it’s to transform interest into action. By focusing on these key elements, you’ll be well on your way to creating presentations that not only engage and entertain but also convert.

General Sales Presentation Outline

​​When building your sales presentation, especially for a PowerPoint format, consider it a strategic journey that leads your audience towards making a decision. Here’s a clear-cut structure that ensures your presentation covers all the essential bases:

• Opening Slide : Begin with an impactful opening slide to capture attention. Introduce yourself and your business, setting the tone for what’s ahead.
• Audience Needs Slide : Highlight the challenges and needs of your audience. This slide is crucial for demonstrating empathy and understanding of their situation.
• Value Proposition Slide : Dedicate a slide to showcase your value proposition, clearly stating how your product or service uniquely solves the audience's problems.
• Features and Benefits Slide : Detail the features and benefits of your offering. Structure this information clearly to show how it aligns with what your audience needs.
• Success Stories/Testimonials Slide : Use success stories or testimonials to lend credibility. Real-world examples can significantly bolster your case.
• Objection Handling Slide : Prepare slides that proactively address common objections. This is your chance to alleviate concerns and build trust.
• Call to Action Slide : Conclude with a strong call to action. Make it straightforward for your audience to know what you want them to do next, whether it’s reaching out for more information or making a purchase.

This framework is your guide to crafting a PowerPoint sales presentation that not only informs and engages but also effectively persuades your audience towards taking action. Tailor each part to fit your message and audience, ensuring your presentation is both compelling and convincing.

10 Sales Presentation Examples & Templates

Navigating through the world of sales presentations can feel like a maze. With the right examples and templates, though, you’re equipped to create presentations that not only engage but also convert. 

Let’s walk through 10 scenarios where tailored sales presentation examples and templates can make all the difference.

1. Startup Pitch

A startup pitch template is your first step towards turning your vision into reality. It’s designed to succinctly convey the essence of your innovation , the vast market potential awaiting, and the unique value your startup brings to the table. 

This template not only showcases your business model and growth strategy but also weaves a compelling narrative around your vision, making investors and stakeholders see the world through your innovative lens. It’s about painting a picture of success and opportunity, backed by solid data and a clear roadmap.

Here’s a presentation outline template:

• Title Slide : Startup name, logo, and tagline.
• Vision and Mission : Briefly describe your startup's vision and mission.
• The Problem : Outline the problem your startup aims to solve.
• Your Solution : Present your product/service as the solution.
• Market Potential : Highlight the size and potential of your target market.
• Unique Value Proposition : Define what makes your startup unique.
• Business Model : Explain how your startup will make money.
• Growth Strategy : Outline your strategy for growth and market penetration.
• Competitive Analysis : Show how you stand out from competitors.
• Financial Projections : Share expected financial outcomes.
• Team : Introduce your team and their expertise.
• Closing & Call to Action : Summarize and invite investors to join your journey.

2. Product Launch

Launching a new product is an exciting journey, and with the right presentation template, you can make sure your audience feels that excitement too . A product launch template is tailored to highlight the key features of your product, the benefits it offers to customers, and the specific problems it solves. 

By using engaging visuals and clear, concise information, this template ensures that your audience understands why your product is the market’s new must-have. It’s about creating anticipation and desire, leading to that moment when everyone can’t wait to get their hands on your product.

• Title Slide : Product name and a captivating image.
• Introduction : Briefly introduce the product and its inspiration.
• The Problem : Describe the problem your product addresses.
• Product Overview : Detail the features and benefits of your product.
• How It Works : Show how the product works (demos or videos).
• Market Fit : Explain why now is the right time for your product.
• Customer Testimonials : Include early feedback or beta tester reviews.
• Pricing and Availability : Outline pricing strategy and availability.
• Marketing Strategy : Highlight how you plan to promote the product.
• Closing Slide : Recap and call to action (e.g., Pre-order now).

3. B2B Sales Proposal

In the B2B realm, a sales proposal needs to speak the language of benefits and ROI. A well-crafted B2B sales proposal template helps you lay out your solutions in a way that directly addresses your business clients’ needs. 

It allows you to present a clear case for how your product or service can solve their problems , backed by data, case studies, and testimonials. This template is about building a strong argument for your solution, showing potential clients not just why they need it, but how it will positively impact their bottom line.

• Title Slide : Proposal title and company name.
• Executive Summary : Brief overview of the proposal.
• Client Needs & Challenges : Outline the client's specific needs and challenges.
• Proposed Solution : Describe your product/service as the solution.
• Benefits & ROI : Detail the benefits and return on investment.
• Case Studies/Testimonials : Showcase success stories relevant to the client.
• Pricing Model : Present your pricing structure.
• Implementation Plan : Outline steps for solution implementation.
• Why Us? : Highlight your company’s strengths and uniqueness.
• Next Steps & Call to Action : Suggest the next steps and encourage action.

4. Service Offering Presentation

For businesses that thrive on offering unparalleled services, this template is a beacon. It’s designed to detail what you offer, how your services solve specific client problems, and why your approach is better than the competition . 

Through customer success stories and testimonials, you can showcase real-world examples of your service excellence. This template is your platform to demonstrate the tangible benefits clients receive when they choose you, making it clear why your service is the smart choice.

• Title Slide : Service name and your company logo.
• Introduction : Brief overview of your service offerings.
• Problems Solved : List the problems your services solve.
• Service Details : Break down each service, its features, and benefits.
• Customer Success Stories : Share testimonials and success stories.
• Why Choose Us? : Differentiators and competitive advantages.
• Pricing Structure : Explain your pricing model.
• Implementation & Support : Outline how services are implemented and supported.
• FAQs : Address common questions or concerns.
• Closing & Call to Action : Summarize and invite to engage your services.

5. Technology Solution Pitch

Technology can be complex, but your pitch doesn’t have to be. A technology solution pitch template is crafted to demystify your tech offerings, breaking them down into clear, digestible benefits. 

It focuses on how your technology addresses specific needs or challenges in an innovative way, making it a game-changer for your target audience. 

By simplifying complex concepts and focusing on the real-world applications and advantages of your technology, this template helps you convey the uniqueness and value of your tech solutions in a straightforward, compelling manner.

• Title Slide : Solution name and a compelling image or logo.
• Introduction : Briefly introduce the technology solution.
• The Challenge : Describe the challenge or need your technology addresses.
• The Solution : Detail your technology and how it works.
• Key Benefits : Highlight the primary benefits and features.
• Technical Specifications : Provide a brief overview of technical aspects.
• Use Cases : Share real-world applications and success stories.
• Market Analysis : Discuss market demand and potential growth.
• Competitive Advantage : Explain what sets your technology apart.
• Implementation Plan : Outline steps for adopting your technology.
• Closing & Call to Action : Recap benefits and invite to take the next step.

6. Annual Sales Plan

Crafting an annual sales plan is about setting a vision for what you want to achieve and defining the steps to get there. An annual sales plan template serves as a comprehensive guide to outline your sales objectives , strategies , and specific tactics for the upcoming year . 

It helps you establish clear targets, segment your market, allocate resources efficiently, and plan actionable initiatives to reach your goals. 

This template is essential for keeping your sales team motivated , providing a roadmap for success that is both ambitious and attainable, ensuring everyone is aligned and pushing in the same direction.

• Title Slide : Year and sales plan title.
• Executive Summary : Overview of sales goals and key strategies.
• Sales Targets : Breakdown of monthly or quarterly sales targets.
• Market Analysis : Insights into market trends and target demographics.
• Sales Strategies : Detailed strategies for achieving sales targets.
• Tactics and Actions : Step-by-step tactics for each strategy.
• Key Accounts and Territories : Focus areas and key account strategies.
• Tools and Resources : Overview of tools and resources for the sales team.
• Performance Metrics : Metrics and KPIs to measure success.
• Training and Development : Plans for team skill enhancement.
• Conclusion and Motivation : Wrap-up and motivational close to rally the team.

7. Real Estate Listing Presentation

In the competitive world of real estate, making a lasting impression with your listing presentation can make all the difference. A real estate listing presentation template is designed to showcase your properties in the best light , with stunning visuals and detailed market analysis that highlights why your listing stands out. 

It also outlines your comprehensive selling strategy, demonstrating your expertise and commitment to securing the best deal. This template is your tool to build confidence with potential sellers, showing them you have the skills and plan to sell their property quickly and for top dollar.

• Title Slide : Listing presentation title and your contact information.
• Property Overview : High-quality images and key details of the property.
• Market Analysis : Current market conditions and pricing strategy.
• Marketing Plan : How you plan to market the property.
• Selling Strategy : Your approach to negotiations and closing the sale.
• Comparative Market Analysis (CMA) : Pricing strategy based on similar listings.
• Testimonials and Success Stories : Past selling successes and client testimonials.
• Closing Plan : Steps to take from listing to closing.
• About Me/Us : Your experience and success in real estate.
• Next Steps : Encouraging sellers to take action with you.

8. Marketing and Sales Strategy

Blending creativity with strategic thinking is key to developing an effective marketing and sales strategy. A template for this purpose helps you lay out a cohesive plan that covers how you intend to reach your target audience, engage them with compelling content, and convert them into loyal customers. 

It includes identifying customer personas , planning targeted marketing campaigns, and outlining sales tactics that align with your marketing efforts. 

This template is about creating a synergistic approach that leverages both marketing and sales strengths, ensuring a seamless buying journey for the customer from awareness to purchase.

• Title Slide : Presentation title and your company logo.
• Market Overview : Analysis of the current market environment.
• Target Audience : Detailed profiles of your target customer personas.
• Marketing Goals : Key objectives for your marketing efforts.
• Sales Goals : Sales targets aligned with marketing objectives.
• Strategic Approach : How marketing and sales will work together.
• Key Initiatives : Major marketing campaigns and sales initiatives.
• Timeline and Milestones : When and how goals will be achieved.
• Measurement and KPIs : How success will be measured.
• Conclusion and Call to Action : Summarizing the strategy and next steps.

9. Financial Services Pitch

Trust and reliability are the cornerstones of any financial services pitch. A dedicated template for financial services focuses on these aspects, incorporating customer success stories and testimonials to underscore the value and security your services offer. 

It allows you to present complex financial products in an accessible manner, emphasizing how they meet the specific needs of your clients . 

This template is not just about showcasing your services; it’s about building a case for why clients can trust you with their financial well-being, highlighting your track record of success and stability in the financial landscape.

• Title Slide : Service offering and your company name.
• Company Overview : A brief introduction to your company and mission.
• Client Challenges : Common financial challenges your clients face.
• Our Solutions : How your services address those challenges.
• Product/Service Details : Detailed breakdown of offerings.
• Success Stories : Testimonials and case studies of satisfied clients.
• Trust and Security : Your commitment to client security and trust.
• Pricing and Packages : Overview of pricing structures and options.
• Why Choose Us : Your competitive advantage in the financial sector.
• Next Steps : Encouraging potential clients to take the next step.

10. Retail Product Pitch

Captivating potential retailers with your product pitch is crucial in the retail industry. A retail product pitch template is visually engaging, designed to spotlight the high quality of your products, underscore customer satisfaction, and emphasize the unique selling points that set your offerings apart from the competition. 

It’s your canvas to present market research, consumer trends, and sales data that demonstrate the product’s potential success in the retail environment. 

This template aims to entice retailers by showing them how stocking your product will not only meet but exceed the expectations of their customers, driving sales and enhancing their product lineup.

• Title Slide : Product name and a compelling image.
• Product Overview : Key features and benefits of the product.
• Unique Selling Points (USPs) : What makes the product stand out.
• Market Insights : Analysis that supports the need for your product.
• Customer Feedback : Positive feedback from early users or testers.
• Retailer Benefits : How stocking your product benefits the retailer.
• Marketing Support : Marketing initiatives to support product launch.
• Pricing and Margin Information : Competitive pricing and margin details.
• Ordering and Logistics : Information on ordering processes and logistics.
• Closing Slide : Recap and call to action for retailers to stock your product.

Embarrassing Mistakes to Avoid in Your Sales Presentation

In the heat of a sales presentation, it’s easy to get caught up in the moment and let a few errors slip through. But beware, some blunders can turn an otherwise stellar pitch into a cringe-worthy moment. 

Steering clear of these mistakes not only keeps your professionalism intact but also significantly boosts your chances of closing the deal. Let’s dive into a few common pitfalls you’ll want to avoid at all costs:

• Lack of Preparation : Walking in unprepared is the fast track to failure. Know your material inside and out.
• Ignoring Audience Needs : Tailor your pitch to address the specific challenges and interests of your audience.
• Overloading with Information : Bombarding your audience with too much data can overwhelm rather than impress.
• Skipping the Rehearsal : Practicing your delivery ensures you come across as confident and polished.
• Neglecting the Storytelling : Facts tell, but stories sell. Weave your points into a compelling narrative.
• Failing to Show Value : Make sure you clearly articulate the benefits and ROI of your solution.
• Weak Closing : A hesitant or unclear call to action can leave your audience unsure of the next steps.
• Technical Difficulties : Always have a backup plan in case of technical glitches with your PowerPoint or other presentation tools.

Remember, your sales presentation is your moment to shine. By avoiding these embarrassing mistakes, you set the stage for a successful pitch that resonates with your audience and drives home the sale.

Frequently Asked Question About Sales Presentation

When it comes to nailing your sales presentation, there are always a few questions that seem to pop up more often than not. 

Whether you’re a seasoned pro or gearing up for your first big pitch, getting these questions answered can make all the difference in delivering a presentation that not only captures attention but seals the deal. 

So, let’s dive into three questions you might still have on your mind.

How long should my sales presentation be?

The sweet spot for a sales presentation is between 20 to 30 minutes . This time frame gives you ample opportunity to cover all the essential points—like presenting a compelling sales pitch, showcasing your sales presentation examples, and explaining your product or service benefits—without losing your audience’s attention.

Remember, it’s about quality, not quantity. Focus on delivering a concise, impactful message that resonates with your audience’s needs and interests.

Can humor be incorporated into a sales presentation?

Absolutely, but tread lightly. Humor can be a fantastic tool to break the ice and build a connection with your audience, but it’s crucial to ensure it’s appropriate and won’t be misunderstood or offend anyone. 

When done right, a well-placed joke or light-hearted comment can make your presentation more memorable and engaging. Just keep it relevant to the topic and make sure it adds value to your presentation , rather than distracting from your main message.

What's the best way to handle tough questions during a sales presentation?

Handling tough questions with grace and confidence is key to maintaining credibility and control during your sales presentation. First, listen carefully to the question and take a moment to gather your thoughts before responding. 

If you don’t know the answer, it’s okay to admit it—just ensure you follow up with a commitment to find out and get back to the questioner. Always aim to turn challenging questions into opportunities to further highlight the benefits and strengths of your product or service. 

Showing that you can navigate tough questions not only demonstrates your expertise but also builds trust with your audience.

Key Takeaways on Mastering Sales Presentation

Diving into the heart of a standout sales presentation, we’ve unpacked everything from steering clear of common blunders to tackling those tricky questions with confidence. The takeaway? Preparation , clarity , and knowing your audience are your golden tickets. 

A sales presentation should be snappy—aim for that 20 to 30-minute sweet spot —and a dash of humor can work wonders, provided it’s on point and in good taste. Facing tough questions head-on showcases your expertise and builds trust.

In sum, crafting an effective sales presentation is about blending storytelling with solid facts , making a genuine connection with your audience, and leaving a lasting impression. 

So, as you prepare for your next pitch, remember these essentials. With focus and finesse, you’re all set to turn your sales presentation into a compelling narrative that not only engages but also convinces. Here’s to making your next presentation a smashing success!

Analytics & Insights

Edgar Abong

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14 Sales Pitch Examples: How to Create a Sales Pitch That Converts

What makes you want to buy something? Be honest—how many times have you listened to a sales rep, and then bought something you might not have bought otherwise?

You listened to a great sales pitch.

A sales pitch is a short presentation of what you have to offer, followed by a request that the recipient work with you. Every sales pitch is unique, but they all follow the same basic structure.

Knowing how to write a well-crafted sales pitch is a crucial skill for sales reps and critical to any business’ success.

We’ve covered a lot of different kinds of emails here on the blog, specifically sales-related emails like sales breakup emails and follow-ups . Sales pitches are the most overt kind of sales email—they’re the ones that directly ask for sales.

In this blog post, we’re going to show you how to create a great sales pitch and provide you with 14 sales pitch examples you can use to help you craft your own pitch.

What does a good sales pitch look like?

At a glance, a good sales pitch is one that converts the people who receive it. Going deeper than that, a successful sales pitch includes four important components that drive people to convert:

Here’s a closer look at the key traits all effective sales pitches share:

Highly researched

What kind of sales pitches result in the most sales? Those that are personalized for the recipient.

There’s more to it—but ultimately, the deciding factor for your sales pitch email’s success is whether you took the time to research the prospect, their company, their needs, and the solution that would serve them best.

A personalized sales pitch is more than a sales pitch that leads with the recipient’s name. It addresses their specific pain points and offers solutions that are feasible for their budget, type of business, and specific needs.

For example, if your offer is enterprise-level software to make bookkeeping easier for large corporations, your target recipient isn’t a small bagel shop with two employees.

So how do you determine who, exactly, is the right fit for your offer? You do your research.

Use all the resources available to learn everything you possibly can about each prospect. That includes their website, social media profiles, any available information about their business, and who is in charge of making buying decisions.

For that last piece of research, we have a great blog post on strategies for finding the email addresses you need to find for specific people in an organization.

An effective sales pitch email is also short. It needs to be just long enough to make a connection with the recipient by explaining the problem you solve and the kinds of customers you serve. This should take, at maximum, a paragraph or two.

This type of sales pitch is sometimes called the elevator pitch.

A concise sales pitch should include three core elements:

The hook is the moment your pitch captures the prospect’s attention. If your pitch doesn’t hook the prospect within the first few seconds of them opening your email, they will be a lot less likely to convert.

We’ve discussed effective hooks on the blog before. The right hook or opening line for your pitch depends on your offer and the recipient—which is why you need to do enough research on them to understand what kind of hook will work best.

The right hook might be a personal note, like mentioning that you spoke with them at an event a few days prior. Or it might be a statistic they just can’t ignore, like the results your product generated for your other clients in the past six months.

Here’s a sales pitch example with a great hook that we received at Hunter:

After hooking your reader, you need to explain why you’re pitching to them. Maybe it’s because you noticed they struggle with a specific pain point, or maybe it’s because you have a new product available, and they had a great experience with the last product you released.

Mention your value proposition — how your offer will help them resolve a pain point.

There are a few different strategies you can use to do this, like mentioning how well it worked for other clients, dropping a few key facts and statistics about your offer’s efficacy, including a testimonial, or simply asking the prospect how you can help them.

Whichever strategy you determine is best, the goal is to get the reader to visualize themselves using your product to resolve the challenges they’re currently facing.

Be sure to keep your pitch clear, concise, and free from jargon. The prospect needs to completely understand your offer, and they can’t do that if it’s loaded with technical terms or bogged down by convoluted sentences.

Keep it short, keep it clear, and keep it in the simplest language you can use to communicate your offer and its benefits.

Call to action

This last part is where you actually ask the recipient to make a purchase (or, if your email’s goal is to get them on a sales call, ask them to schedule a call with you).

This part needs to be straightforward, clear on exactly what you want the recipient to do (e.g., watch a demo, schedule a call, subscribe, or buy a product), and give short instructions on how to do it.

Your call to action needs to have a sense of urgency—you just pitched them on why your offer is so great; now drive them to take action while it’s fresh in their mind.

Data is your friend. And when it comes to sales pitches, data is one of your best friends because data convinces people.

Think about it—how many times have you heard a claim, then looked it up and found data that convinced you that the claim was true (or false? Or technically true, but cherry picked?)

Similarly, how many times have you argued a point by citing relevant data to support it?

We’d wager a guess you’ve done that at least a few times.

Just like citing statistics makes your argument more persuasive, citing data makes your sales pitch more effective. And as the company offering the product or service, you should have all the relevant data to back up your claims.

Include data that illustrates the value your offer delivers. This data gives the recipient the information they need to come to their own conclusion about your offer: ideally, that it will solve the challenges they’re facing right now.

Here are some examples of data you could include in your pitch:

• Sales figures from previous releases or promotions
• Customer feedback about your product or service
• Case studies about previous products or releases

This data can be about the customer, too. For example, you might include statistics on the kinds of brands that choose to work with you or the demographics your company serves.

By seeing themselves in your satisfied customer base, your email’s recipient is more likely to connect with your brand.

Creates a sense of urgency

As we mentioned above, an effective sales pitch creates a sense of urgency. Urgency comes from the vocabulary the pitch uses and how the message is structured.

Ask yourself this: do these phrases make me want to buy something?

• When you get a chance
• If you’re ready
• Before the end of this promotion
• I’d like to connect

How about these?

• This promotion ends soon

Short, action-oriented words and sentences create a sense of urgency. Whatever you say in your sales pitch, say it in as few words as possible. Make sure you use the active voice, too.

Here’s a quick primer on the active voice versus the passive voice:

• Active: Smart people buy this product
• Passive: This product is purchased by smart people

See the difference? Your sales pitch needs to be clear, direct, and urgent.

This is also a great place to address your recipient’s pain point again. For example, if you’re offering IT services, remind them how much a network outage will cost them for every hour it persists.

What NOT to include in a sales pitch

Just like there are certain components that need to be in every sales pitch, there are a few things that shouldn’t be in any sales pitch you send. Always avoid:

Sales cliches

Sales cliches: you’ve heard ‘em all.

“Buy now and save!”

“Don’t miss out on this AMAZING opportunity!”

“Act now before it’s gone”

When you’re writing a sales pitch that not only hooks potential buyers, but also creates the necessary sense of urgency to get them to buy your offer, it can be easy to wander into cliche territory.

After all, there are only so many ways to tell somebody to buy something. So how do you use a tried-and-true sales formula without sounding like every other sales pitch the recipient has heard?

Stay away from cliche expressions like:

• Bang for your buck
• Move the needle
• Addressing the elephant in the room
• Win-win scenario

If you find yourself wanting to use one of these stock phrases, determine what you’re really trying to say. Then, find a fresher way to communicate your point.

For example, instead of starting your sales pitch with “let’s address the elephant in the room,” you might start it with something like “I know what you’re worried about, and trust me, you aren’t the only one.”

Too many technical details

As we mentioned above, leave the industry-specific jargon out of your sales pitch. There’s one very specific exception to this rule, which we’ll illustrate in one of the example templates later on.

But in most cases, including technical details in your sales pitch will make the prospect less likely to convert, not more.

That’s because people want to feel confident that they’re choosing the right product for their needs. If they come across a term or figure they don’t understand, they won’t be as confident that they’re making the right choice.

Remember, your sales pitch should always affirm that choosing you is the best choice the prospect can make.

There’s another reason why including too many technical details in your pitch will detract from its effectiveness: they take up space.

When people read emails, they skim. That’s why it’s so important to grab their attention with a personalized hook and make them want to read the whole thing. But when someone is skimming an email and seeing nothing but figures and details they can’t immediately understand, their attention wanes.

And when people lose interest, you lose the sale. So make sure that when you do include technical information and other details in your pitch, you include them because they’ll connect with the prospect and make them more excited about your offer.

Promises you can’t keep

This one is critical . Of course, you want to make your sales pitch as appealing to the recipient as possible. You want to make them offers they can’t refuse.

But make sure those are offers you’re actually willing and able to deliver.

There are two ways you can potentially land yourself in hot water by making promises you can’t keep:

• Making unrealistic claims about your product or service
• Offering add-ons, discounts, or other upgrades you can’t actually provide

In the first case, making a false claim can result in buyers feeling disappointed in your product and, potentially, in dangerous situations themselves if the product doesn’t work how you claimed it would work.

Depending on where in the world you and the buyer are located, this could lead to legal trouble for you. In the second scenario, you can similarly find yourself in legal trouble for fraud —and your reputation as a business destroyed.

Even if you do make a sale, making a promise you can’t keep will only result in an unsatisfied customer.

14 sales pitch examples to inspire your next pitch

Need inspiration for your next pitch? Check out these 14 great sales pitch examples:

1. Quick win for {{company}}

This kind of pitch is ideal for the customer who wants something right now. In addition to offering a solution that will instantly net them results, it gives them two tactical strategies for free .

If your goal is to net a new client rather than retain an existing one, giving them something for free can be a very effective way to establish your value and trustworthiness as a brand.

After taking advantage of the two suggestions and seeing their results, the recipient will want more—and they’ll book a call with you to get it.

2. Solution for [[challenge]]

Naturally, a sales pitch is all about offering a solution. And that’s exactly what this template equips you to do.

In some cases, the most effective way to hook the prospect is to jump right into their problem and how your solution will resolve it.

Notice how in this template, the sender immediately backs up their solution with relevant data about past clients’ experiences.

If the only information you have about the prospect is the challenges they’re facing, or if that’s really the only information that’s relevant to your pitch, keep it simple and go with a pitch like this.

3. How do you handle [[problem]]?

In contrast to the last template, this one asks the prospect to have a conversation with the sender about the challenges they’re facing.

If you don’t know the exact nature of the prospect’s challenges, a sales pitch like this can help you do your research while offering a solution. It might lead to a call where you determine that the prospect actually isn’t a great fit for your service—or that they’d be served better by one of your other products.

4. Showcase {{company}} to 730K+ potential customers

This is the kind of pitch that can work great if you’re targeting an established or otherwise high-value prospect.

By leading with an acknowledgment that they’re doing amazing things, you’re opening the door to express how your offer can only help them keep growing and enable them to be even better at what they do.

You’re also making your value immediately clear with a quick stat: you’ve got the power to put their brand in front of a large number of potential buyers.

5. {{first_name}} check out your new cancellation flow

Some products are best demonstrated rather than discussed. If that’s your product, opt for a sales pitch that shows, rather than tells , how it will solve the challenges the prospect is facing.

Also, notice how the sender tells the recipient exactly how long the video is. Nobody wants—or has time—to watch a long video on how your product works.

So by telling them before they click that it will only take 40 seconds of their time, you’re assuring them that you respect their time and won’t take a second more than you need.

6. Sales team goals

The purpose of this kind of sales pitch isn’t to embarrass the prospect if they aren’t meeting their goals; it’s to acknowledge that lower-than-expected sales are a pain point that you’re equipped to solve.

This is another example of the kind of pitch that you should only employ if your research has shown that this specific issue is one the prospect is struggling with.

7. Quick question on {{company}} {{first_name}}

If you’re marketing to other marketers, you can “speak their language” in a sales pitch. You can’t do this when you’re pitching to people outside your industry or your role.

But when you know your prospect will understand certain vocabulary words, concepts, and concerns, you can jump right to the jargon and talk to them marketer-to-marketer.

Doing this communicates that you’ve been in the same position they’re in now and that you’re offering them a solution that’s truly designed for somebody in their position.

8. Available for a chat?

Similar to example #3, this pitch invites the prospect to tell you about the pain points they’re experiencing, rather than you assuming them.

The difference here is that this pitch feels more casual and suggests a more person-to-person, rather than company-to-company, connection between you and the prospect. Use this kind of pitch for a smaller or sole proprietor prospect.

9. Let's build your A-team

Certain sales pitches are best suited for products. Others are best suited for services. This template is an example of the latter type of pitch because it does two things:

• It name-drops top players who’ve used the service, implicitly including the prospect in that list
• It includes data on the results the service has garnered for those past clients

Use this kind of sales pitch if you’ve got an impressive client list and the data to back up your claims.

10. Help with [[problem]]

This kind of pitch wastes no time introducing the sender. If you’re pitching to a cold prospect, this is the strategy to use.

There’s only one question the prospect should be asking when they reach the end of your email: how soon can we schedule the call?

11. Hi {{first_name}}, quick question

Just like the previous sales pitch template, this one starts by introducing the sender. It’s another great choice for a cold prospect.

This one gets more personal, though, first with an honest compliment about the prospect’s company and then a personal connection. If you have either of these, leverage them. That’s one of the most effective ways to personalize a sales pitch.

12. [[problem]] solution

Another way to leverage your brand’s resources is to have your testimonials sell your offer. That’s what this sales pitch does.

It gets straight to the point, telling the prospect that you know what they do and what they struggle with—this shows that you did your research, which goes a long way in establishing trust.

Then, after the pitch, the testimonial does the talking, followed by a promise that the prospect, too, can have this great experience.

13. {{company} + [[your company]]

This is another sales pitch template that hinges primarily on a question rather than going straight to the offer. The offer is subtle here: just a quick sentence about what you do, no pressure on the recipient to take you up on it at all.

This kind of pitch is ideal for offers that are best explained through a conversation rather than a one-way email.

14. Are you happy with [[competitor]]?

If it’s appropriate for your brand (and this kind of tactic isn’t appropriate for every brand—and that’s perfectly fine!), ask the prospect about their experience with a competitor directly.

This is where your research comes in handy—by taking the time to learn about what your prospect’s company does and the services they’re currently working with, you can get personal in your sales pitch like this.

Remember, you aren’t badmouthing your competitor in this kind of sales pitch. Instead, you’re asking the prospect for their honest feedback about their experience with the competitor, good and bad.

And when they mention the difficulties they’ve faced, that’s your opportunity to offer a solution.

Get the most out of your sales pitch

Writing effective sales pitches is part science, part art. There are the components that need to be there, like an irresistible hook and a direct call to action. But there are also the components that can vary a little, like the statistics you include to support your offer.

As you test and redevelop your sales pitch framework, remember that selling involves more than just an irresistible offer. That offer is only irresistible if it’s personalized for the people receiving it.

And even when it is irresistible, sometimes people still need a little nudge to say yes and move forward with the deal. That’s why you almost always need to send a follow-up email within a few days of sending your initial sales pitch.

Need more help crafting a sales pitch? Check out our database of sales pitch templates here .

Lindsay Kramer is a copywriter and content writer from the USA. She is a contributing author at Grammarly, 99Designs, and the Leaf Group. When she's not writing, she's out surfing.

Related posts

The Ingredients of a Perfect Cold Email

3 Strategies to Write an Effective Sales Email (Plus 5 Templates)

5 Sales Optimization Strategies to Close More Deals in 2024

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15 Persuasive Sales Presentation Examples From Expert Sellers

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A sales presentation is a long-form explanation of your business’s value. Because they can take up to 30 minutes to deliver, they’re reserved for highly qualified prospects in the lead nurturing phase of a sale. The best presentations describe a customer problem, explain a solution, name the benefits of solving the issue, and make a call-to-action. To help you master presentations, we’ve compiled the best sales presentation examples and articulated why they work so well. 

Online Blogging Course Sales Presentation Example

In this sales presentation, Ricky is selling an online blogging course called Project 24. He starts by naming the troubles people run into when starting a blog and then giving the prospect a glimpse of what the course will help them achieve — a full-time income from blogging. Then, he stands up from his chair and goes over to a map covered with hundreds of yellow pins, and he reveals that each pin represents a student earning over $1,000 per month with their blog. 

Right off the bat he has established credibility and intrigue. He’s proven that he delivers his promise to his customers time and time again. An act of showmanship like this to begin a presentation is perfect for hooking your prospects. After showing them the promised land and the people who’ve gotten there, Ricky then gives them a four-minute tour of the best features of the course. Finally, he goes over how to sign up for the course and asks his prospects to do it.

The major takeaway from this example is the power of props and showmanship to illustrate a point. As Ricky did with the yellow pins, find ways to support your claims with some sort of visual element. Your presentation hit the audience with more force. 

Online Coding Course Sales Presentation Example 

Here’s another online course presentation — it's shorter than the last one and the presenter takes a slightly different approach. He first demonstrates his expertise by showing the many books he’s written on the subject. After gaining the lead’s trust, he explains how this coding course is different from the others out there. In this course, students won’t have to learn computer science and can start building things almost immediately. 

Next, the sales rep reviews the benefits of taking the course, which in this case manifest as the coding tasks that students will learn to do. About three-quarters the way in, he drops the biggest value proposition: he'll teach them how to write programs that automate their busy work and increase their productivity. In case anyone isn’t interested in that, he also adds that coding is fun and will improve critical thinking skills. To finish, he asks leads to sign up for his course.

Note how this presenter first establishes how this coding course is different from and better than the others out there. In your presentations, consider bringing up complaints customers have with your competition and then showing them why that won’t happen with your business. 

B2B SaaS Sales Presentation Example  

In this presentation, Neil Patel presents Keap, an email marketing tool. The presentation is technically a customer testimonial since he’s a user and not the company’s salesperson, but it still comes off as a well-constructed sales presentation for nurturing qualified leads . Neil begins in the classic manner — describing some major pain points for marketers — before introducing the product as the solution to those issues. 

Next, he explains some ways that he uses the software and the benefits he receives. For example, one use case he gives is the ability to set up automated text messages to follow up with prospects to increase the closing rates and give salespeople more time to focus on other prospects. Because it’s a testimonial video, it’s missing a call-to-action, but besides that piece, it’s a presentation worthy of emulation.

Something you should definitely consider emulating from this presentation is the structure — problem, solution, benefits — that he employs to hook and convince the reader to buy the tool. It works for every industry and type of sale. 

Proptech Sales Presentation Example

The presenters begin by stating their goal — to show property managers why mobile inspection technology makes resident move-ins and move-outs painless. Next, the two salespeople introduce themselves as experts in the field and the product, HappyCo, as a useful tool for powering property operations. Then they lay out the agenda for the presentation, before embarking on a respectful critique of a current way of doing business, paper inspections. 

To bolster their case, they show quotes from customers explaining how paper inspections hurt their business. One complained that their maintenance staff used to fix resident-caused damage without documenting it, thereby making it impossible to charge the resident. After proving the problems with paper methods, the presenter dives into the product and its benefits and another team member even gives a live software demo. It ends with questions and answers.

Including product demos in your presentations is a powerful tactic. And it doesn’t necessarily have to be a live demo either. For example, you could record videos of people using your product or software and then show those to help your audience make sense of how it works. 

Marketing Software Sales Presentation Examples

The presenter begins by introducing the tool, Mention, and tells her audience how it works in plain language. Next she uses a slide titled “What can I do with Mention?” and explains the three major use-cases of the tool and the resulting benefits. She then uses her next slides to give a deeper explanation of each of the three major use-cases she introduced in that first slide. 

She then switches out of her slide deck and into a live demo. This is typical of software sales presentations. She spends the next 15 minutes showing her leads how to set up competitor tracking and how to analyze the data collected to discover insights that help them get a competitive advantage in their industry. After the demo, she switches back to slides and reviews the key takeaways, and asks interested viewers to schedule a personalized demo.

Although the presenter doesn’t begin with a problem, she does mention how each feature solves specific pain points when she’s presenting their benefits. Something she did that you could apply to your presentations is summarizing your presentation before making the call-to-action. This gets your audience thinking about how valuable your solution is, so they’re more likely to agree to the next steps when you make your ask.

CRM Sales Presentation Example

This presenter, a HubSpot certified partner, starts by introducing a problem for many marketers — they have too many tools in their tech stack and things are messy. After spending some time with that problem, he introduces HubSpot, saying that “the antidote to complexity is organization.” The salesperson then describes HubSpot as a centralized communication platform, meaning that every app and software connects through it. It’s, in essence, a hub. 

He then tells his viewers that this means data that used to be siloed off in different platforms all becomes available in HubSpot, and explains the awesome things that this allows users to do, like gain lead intelligence, automate tasks, run analyses, and handle ad attribution. Throughout the presentation, he uses screenshots of the software to add clarity to his feature explanations. It ends with him going over pricing plans and asking leads to call him to learn more.

This presenter does a great job of presenting a problem and analyzing it in a way that makes him sound like an expert and evokes feelings of hatred for the problem in his audience. In your presentations, elaborate on the negative consequences of the problem you choose to mention. This aggravates the pain and makes prospects more eager to eliminate it. 

Legal Tech Sales Presentation Example 

In this sales presentation, Cory from LawYaw, a legal tech company, presents their document automation software and explains why it will help lawyers save time and improve productivity. After a short introduction, he sets an agenda, and a slide gives us the outline, which is worth zooming in on because it’s a great example of a persuasive structure. To begin, he discusses some new trends in the legal space and shares some opportunities to profit from these trends. 

After establishing himself as knowledgeable in the industry, he analyzes a big problem for his buyers — document rejection — and lists its costs. After establishing the magnitude of the key issue, he positions document automation as a solution, explains how it works, and names its biggest benefits. To boost credibility, he also uses a customer success story. Next, he changes from a sales deck to a live demo, before rounding out the presentation with a Q&A session.

The agenda portion of his presentation is something you should consider incorporating into your own presentations. By providing an outline of what you’ll cover, you’re telling them what to expect, and giving them a pleasing sense of control over the experience. 

B2C Tech Product Sales Presentation Example

This next sales presentation example portrays Melody, an Apple salesperson, introducing the new iPad (the second half of the video is a presentation for the iPad Pro). During the first two minutes, Melody goes over the new design, showing images of the phone. She discusses the new features and their benefits, including a new front camera placement, which is better for video calls (something her leads are likely using their iPads for).

At the two and half minute mark, she hands the reins to her partner, Mish, who explains another improvement to the hardware: a new keyboard called Magic Keyboard Folio. He then names some features and benefits, like “full-size keys, one millimeter of travel, and a responsive feel.” To finish, Melody lists the price and reviews why this product is so unique and valuable.

Note that whenever the second presenter names a feature, he almost always follows it with a benefit. The result almost always impresses a prospect more than how it was achieved. To really drive home the importance of your features, immediately state how they will positively impact the person’s business, job, or life. 

B2C SaaS Sales Presentation Example

Although this is a pitch to investors, the Brand Yourself owners use a sales deck and stay close to the ideal structure of a sales presentation. They start with a strong hook in the form of a story about their typical user. They tell the story of a young man fresh out of college who is highly qualified but still struggling to get a job because of his major issue, namely, that employers are researching him online and finding unflattering photos of him partying, of “gap year Steve.”

The sales duo uses their sales deck responsibly throughout the presentation, especially above, where they show a picture to get some laughs and get their buyers in a good mood. After sharing this story, they explain the major problem afflicting applicants today — bad online reputations, and then introduce their tool and how it works, using slide deck images to show the buyers. In the end, they state its value proportion: protects and improves how you look online.

If you copy one thing from this presentation, it should be their use of humor to set the mood. Provided that the setting isn’t too professional, consider introducing a few jokes at the beginning. Jokes not only lighten the mood, but they also make your audience more likely to pay attention closely, because you’ve primed them to think that they might get another laugh. 

Freelance Photographer Sales Presentation Example

This is a short yet persuasive presentation in which a freelance real estate photographer shares reasons why leads should hire him as their photographer. He begins by introducing himself and his business and then previews for his prospects what they’ll learn in this presentation. Then he starts listing the reasons for hiring him. Most of them are valuable differentiators that set him apart from the competition. For example, his customers receive free property websites. 

They can use these website links to easily promote their listing across social media and other channels. Near the end of the presentation, he starts to show his prospects some great photographs he’s taken for past clients, all the while explaining why people who use professional photographers are more likely to sell their houses than people who don’t. To close out, he asks his audience members to call him, and puts his phone number up on the screen.

Differentiators help your business stand out from the crowd. They can be the reason a prospect chooses you over a competitor. So, when you can, follow this presenter’s lead and list valuable services or features that you provide but other companies don’t. 

Freelance Writer Sales Presentation Example

Here’s another great example for freelancers. The structure of this sales presentation is pretty simple. The presenter goes over ten reasons to hire him. They range from his being recognized by Microsoft as a valuable service provider to his transparency about pricing and process. Each reason gets anywhere from 20-30 seconds of elaboration and an image or two to emphasize his points. For instance, he displays his Microsoft certificate on the screen when talking about it.

After sufficiently proving that he has expertise, credibility, reliability, and other qualities potential clients are looking for in a writer, he closes the presentation with a clear call-to-action. He tells his leads to head over to the Contact page on his website and fill out the Contact form to get in touch.

Although it’s a setup without much flair, the salesperson’s main points, along with the easygoing and confident attitude with which he delivers them, should entice potential buyers to reach out. One thing he nails is establishing himself as an expert in the field. Sprinkle in credibility indicators like education, credentials, and awards throughout your presentations to give your words and claims a bit more weight.  

Real Estate Agent Listing Sales Presentation Example

The mock sales presentation starts at the 2:20 minute mark when the listing agent begins his mission to convince a pretend homeowner to hire him as their agent. He first hints at his company’s successful track record and then explains their home selling process, which, among other methods, consists of taking magazine-grade photography and marketing the home on YouTube, email, and print marketing. He always explains the benefits of each strategy. 

Then he drops what is probably the biggest value-add for his prospects — the fact that 33,000 people in Colorado subscribe to the magazine Colorado Homes, where he will advertise the house and it will get tremendous exposure. He continues to go over other strategies he’ll use to attract people to the house before executing a persuasive closing minute and asking the customer if they want to talk more about marketing their home.

The best part of this sales presentation is his close. His voice drips with confidence, and he previews the call-to-action with a reminder of what separates him from other listing agents. Then he says, “So shall I pack my things up and leave or do you want to talk more about the marketing of your home?” Try to match his assertive style when making your CTAs.  

Car Sales Presentation Example 

In this sales presentation, a Subaru sales rep presents the new Impreza model to a large audience. He begins by appealing to the greatness of the Impreza tradition, stating that “value, safety, and longevity, are the calling cards for Impreza.” He explains that this car will stay true to the tradition, and then explores what makes this one distinct, and better than, former Imprezas — the fact that it's sportier and more fun to drive. 

He then anticipates an objection about switching from sedan to hatchback, and deals with it by promising that this allows for a sportier design package and a roomier interior. Next, he goes over some other new features, and gets the audience to imagine all the places the car can take them (ski trips, camp, etc.) before invoking a metaphor and calling it “a modern-day swiss army knife.” Overall, this presentation is a great example of how to evoke desire with words.

Anticipating concerns and hesitations your prospect might have and then proving why they’re unsound, as this presenter does brilliantly, is a great technique to use in your sales presentations. Consider picking the three sales objections you hear most often and rebutting them where it makes the most sense in the presentation. For instance, if people always question a feature’s functionality, deal with that objection right after presenting the feature. 

Wholesale Sales Presentation Example

In this filmed mock sales presentation, Mary, a wholesaler for a golf products company, presents to an owner of a golf retail store. She begins with small talk about golf and local clubs, which is a surefire avenue for connection seeing that her lead owns a golf store. After about a minute, she stops the chit-chat and sets the agenda, making sure to ask him if he agrees to it. Then, to set the stage and show she knows his situation, she reviews his last meeting with her company. 

Next, she asks some questions. At this point, the presentation veers a little from traditional sales presentations. Typically, the seller would’ve already interviewed the lead on a previous meeting or discovery call . Despite that variation, the rest follows a more typical structure. She introduces the services and their value to him as a retailer. Then she reviews promotions like a military discount, the margin (32%). And, lastly, they negotiate the deal and come to an agreement.

Small talk is a great way to get your prospect into a good and trusting mood before you start presenting. The best way to kickstart it is with open-ended questions. Consider doing some research about your prospect beforehand and coming up with 1-2 personalized questions based on their hobbies, job responsibilities, etc., For example, you might say “I noticed you used to work in finance — what made you switch to marketing?” 

Consumer Product Sales Presentation Example

This sales presentation example from Shark Tank’s archives displays a consumer product entrepreneur pitching a high-tech sponge called Scrub Daddy. While it’s not a presentation in a traditional sense, and instead a pitch to investors, there’s still a lot to learn from it, primarily, the art of showmanship. To begin, Aaron briefly introduces his product, holding one in each hand, as “the cutest but most high-tech scrubbing tool in the world.” This piques the viewers’ interest.

Next, he shares the unique selling proposition — that the sponge changes texture according to the water temperature. To illustrate, he immerses one sponge in hot water and the other in cold water for a few seconds. After taking them out, he pounds on each with a 10-pound weight. The hot one is like a rock, while the soft one squeezes under the weight.

For salespeople, the main takeaway here is to find interesting ways to quickly demo your product mid-presentation. You can demo it on your slides or in person. If you’re selling an unbreakable water bottle, displaying a video of it being run over by a car and keeping its form will impress and entertain your audience and also convince them that your claims are true. 

Bottom Line: Sales Presentation Examples

Persuasive sales presentations are hyper-focused on proving two things: that the problem is serious, and that their solution is well equipped to solve it. Further, the best presentations precede this discussion with introductions and an agenda, follow it with a strong call-to-action, and make use of helpful slides throughout. Studying examples is a great exercise to learn how to present. For more education, check out how to create and deliver a sales presentation . 

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6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]

Updated: January 28, 2020

Published: April 09, 2019

Calling a sales presentation a "pitch" is a little misleading.

In baseball, good pitchers strike batters out. But in sales, a successful pitch is one that connects -- and gets hit out of the park.

As a pitch, however, good selling is something of an art form. People want to be told a story, to understand how your value proposition is going to mesh with their business and enhance it. How you accomplish that is up to you.

But along with the art of sales is a bit of science. The types of information most likely to convince a person to buy, or help them understand what you're talking about, can be broken down to zeroes and ones.

For example, did you know 40% of people respond better to information in visual form than when it's written? Or that the best presentations are two-thirds stories?

What is a sales pitch?

The sales presentation is where a huge part of this work gets done. Though you'll be speaking with your prospects about different concerns and questions on the phone, a sales presentation may be the best chance you have to put all your cards on the table and demonstrate exactly why your service is perfect for the prospect.

This infographic from PPTPOP breaks down the six essential elements of a successful sales presentation and includes examples from other companies' winning pitches .

From limiting the service offerings you recommend for a particular customer to ease their decision, to the types of proof you should include to demonstrate your product's worth, these helpful tips will help juice up any sales presentation.

Read on for tips on creating the perfect sales presentation, or skip to the infographic here .

Structure of a Sales Pitch

• A Stellar Cover Slide
• A Value Proposition
• A Powerful Story
• Enticing Solutions
• A Clear Call-to-Action

1. A Stellar Cover Slide

Your cover slide should reflect your company stance and industry. Your audience needs to "get it" instantly. Since 40% of people respond better to visual information than plain text, Google , Flickr , Unsplash , and Fubiz can be great sources for images that immediately boost your pitch.

2. A Value Proposition

What do you do? Summarize the value of your promise to deliver to prospects, and explain why they should buy from you. To help hone your value proposition, try using the "VP" formula:

[Company name]

helps [target audience]

with [services]

so you can [benefits].

Still not quite breaking through? Check out these examples of great value propositions:

• Geekdom - "We're a new kind of collaborative workspace where entrepreneurs, technologists, developers, makers, and creatives help each other build businesses and other cool things together."
• Airbnb - "Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world."

3. A Powerful Story

The most successful presentations are 65% stories. Present your story and your team to humanize your company and increase likeability.

Make sure you include the reason why your company and product came to be. Tell your audience what motivates your team to wake up and work every day. And offer tips that are personal and will make your audience smile, like, " John eats fast and makes things work. "

4. Enticing Solutions

First, focus on your client's problem. Here's how Airbnb did it:

Airbnb's first pitch extract: "Price is an important concern for customers booking travel online. Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host."

• Problems - Price, convenience, access
• Aspirations - Have choice, unique experience, make money renting your place

Then, break down your value propositions into solutions tied to the benefits your clients want. Examples of benefits are, " Make more money and grow your business, " " Look good and impress, " and " Save time and money. "

How to list your solutions:

• Don't give too many choices
• Communicate results customers will get
• Make it easy and quick to understand
• Give examples that demonstrate your product's value.

The proofs you'll provide have to answer this question: " How do I believe you? " You should also:

• Add testimonials - They highlight what clients love about doing business with you. Use real client's pictures to enhance credibility impact.
• Share research data - Use expert quotes and findings that tie to the benefits of the product you're offering.
• Compare your products vs. competitors - Show your audience how you're better.
• Provide extra benefits - Offer a money-back guarantee, free trial, or free shipment to show and earn confidence.

6. A Clear Call-to-Action

A call to action is a simple command directing customers to take action (buy, start a free trial, sign up for our mailing list). To make your call-to-action even more enticing, include these sensory words to enhance your pitch .

Creating a Sales Presentation

• Build rapport with your audience.
• Lead with solutions.
• Include case studies.
• Ask for feedback.
• Be open to questions.

So, you're ready to create a sales presentation ? Here are some tips to keep in mind.

1. Build rapport with your audience.

If you want to give a successful presentation, you need to connect with your audience . Start out the presentation by addressing the audience and by appealing to them. This can be done by asking about their business (e.g., a new product launch or announcement).

2. Lead with solutions.

What's the biggest pain point your product or service will address? Start your presentation by providing the solution right off the bat. Not only will this capture your prospect's attention, but it will also keep them engaged and hungry to learn more about what you and your company have to offer.

3. Include case studies.

How can you support the solution you provided? Show the prospect how that solution can be applied. Case studies allow you to highlight specific aspects of your product or service that will positively impact the prospect's company. This helps you build credibility and further develop trust.

4. Ask for feedback.

It's important to connect with your audience and make sure they're engaged in your presentation. For example, you could ask, "Does this make sense?" or "Do you see how this would work for you/your team/your company?" Asking for feedback ensures that you're on the same page.

5. Be open to questions.

Let your audience know that they can ask questions at any time. Be aware of your audience and their reactions throughout the presentation. Sales strategist, Marc Wayshak , recommends, "Whenever a prospect interrupts you -- either with a verbal remark or subtle shift in their facial expression or posture -- stop immediately. Acknowledge the interruption, and welcome the opportunity to explore it with the prospect." You'll provide even more value to the prospect by addressing their questions and concerns during the presentation.

Your pitch is the fastest and easiest way to set yourself apart from your competitors. Make sure it pops with these tips -- and see the difference in your quota results.

Looking for more? Check out these sales pitch examples next.

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The Perfect Sales Pitch: Examples, Templates, and Best Practices

Overfamiliar, aggressive, awkward — we’ve all been on the receiving end of a terrible sales pitch from a pushy seller.

But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

How can you maximize the potential of your sales pitch? In this guide, we’ll reveal the secrets to ensuring your outreach is pitch-perfect by answering common questions like:

• What is a sales pitch?
• How do you make a sales pitch?
• What needs to be included in a sales pitch?
• What makes a sales pitch bad?
• How to deliver a sales pitch
• Templates for sales pitches that capture attention

Let’s dive in.

WHAT IS A SALES PITCH ?

A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer’s attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer’s curiosity and convey clear value.

For more on how to craft the best sales pitch, see what our team of sales experts has to say in the video below

HOW DO YOU MAKE A SUCCESSFUL SALES PITCH?

Creating an effective sales pitch is simple — just follow these five steps.

1. Research, research, and research some more

Great research will help build a foundation of value for your pitch, increasing the likelihood that your buyer will respond. Try to understand to whom you are pitching. What does their company do? What goals might that company have? What buyer persona are they most likely to fit in? Additionally, don’t forget to explore the customer’s story and profile — find out who they are, what their role is, and if you have any shared interests that might help you set the tone for the rest of the customer relationship.

2. Frame it around the customer’s needs , not yours

Talking about your product is the fastest way to get buyers to tune out. A winning sales pitch is about the customer, not you. Think about the functionality of your product and the value it provides for your potential clients. Are you reducing costs? Improving efficiency? Eliminating manual tasks? Buyers will respond more to the benefits of your product pitch than anything else.

3. Choose the right channel

There are many venues through which a sales pitch can be delivered — email, social media, or a phone call. Think about both the customer’s needs and their industry. Think about both the buyer and their industry. Mature, more established industries may respond better to more traditional forms of outreach, like a sales call. On the other hand, a highly innovative or startup company may prefer modern approaches, like a direct message through social media. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one.

4. Make it personal

Next, think about personalization. Most reps use automation tools or work off a base pitch template, but that template should change based on how you are delivering your pitch and who it’s going to. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would through a sales email. You’ll also want to tailor your pitch so that the value and benefits you’re describing map to actual buyer pain points — after all, someone in healthcare will have very different needs than someone in manufacturing.

5. Tell the buyer what you want them to do

Finally, always end with a call to action. What do you want the buyer to do? Call you back or respond with times to meet? It’s critical that you close with a clear next step, so stay away from vague phrases like “What do you think?” Go for strong, timely, actionable phrases instead — check out the examples in the next section for more inspiration.

WHAT NEEDS TO BE INCLUDED IN A SALES PITCH ?

Now that you know how to make a sales pitch, let’s take a closer look at what the pitch itself should say. Regardless of channel, there are three main components to every successful pitch.

Whether it’s the opening line of your cold call or the subject line of your cold email, your hook should capture your buyer’s attention. Great ideas for openings include:

• Asking a question (“How would you like to increase revenue…”)
• Share a data point (“Did you know that 60% of CEOs…”)
• Reference a shared connection (“Saw that you were also a fan of…”)
• Cut to the chase (“I won’t waste your time — just wanted to share…”)
• Mention a recent interaction (“It was great connecting with you at…”)

After your hook, you should quickly explain why you are contacting your buyer and what your product can do for them. Keep this value prop short but enticing. Some key points to hit on include:

• What your product is in plain English — now is not the time for marketing jargon.
• Why the buyer should continue to engage with you using data, case studies, testimonials, or market research.
• How will the buyer personally benefit should they respond? Do this by typing the benefits from the previous bullet to the buyer’s goals or objectives.

Call to Action

Finally, close your call, social, or email pitch out with a call to action, or CTA. Push to include a clear next step your buyer can take, like calling you back or responding with availability. Take a look at these examples:

• When is a good time to chat about this more?
• Would you be open to a call to hear more?
• What is the best way to connect on this?
• Do you have any availability next Tuesday for a quick call?
• How would 15 minutes next week sound?
• Does it make sense to connect for 10 minutes this week?

WHAT MAKES A SALES PITCH BAD?

There are some sales pitch techniques you should avoid at all costs. Before you send your pitch or dial your customer, skim your pitch for any of these red flags:

• “I” statements: Your sales pitch has limited real estate. Don’t waste it on talking about yourself.
• Long pitches: The term “elevator pitch” should be taken literally. You shouldn’t take an hour to deliver your value proposition. A good sales pitch should be delivered in the time it takes a person to go from the lobby to the second floor.
• Product pricing: Getting a buyer to speak about their wallets, or money in general, on the first interaction is a fast way to have them ignore you because you don’t sound interested in them or their journey.
• Complicated explanations of product features or capabilities: During the prospecting stage, buyers aren’t ready to discuss solution details or look through an entire pitch deck.
• Overfamiliar greetings like “How was your weekend?”: Unless you’ve met the prospect before, this will come off as creepy.
• Generic pitches: If this pitch could work for any prospect, then it’s probably not tailored enough to capture a prospect’s attention.
• Promises you can’t keep: It may be tempting to promise buyers the moon, but this approach will ultimately set them up for disappointment; be realistic and let the strength of your product speak for itself.

HOW TO DELIVER A SALES PITCH

Any inside sales rep will tell you that pitching is hard. No matter which channel you work through, engaging with customers is a nerve-wracking experience. But it’s not impossible.

The key to delivering a flawless pitch is to stay confident. And the way to build confidence is through preparation. Here’s how:

• Practice your pitch live before you deliver it . While it may seem silly to recite a pitch to your roommate (or your pet), live practice is one of the most effective ways to work out the kinks in your delivery so you’re fully comfortable speaking in front of prospective clients, even if you’re pitching through a digital channel. — so it’s best to start honing your live pitch delivery skills sooner rather than later.
• Keep buyer profiles on hand. In general, most pitches will be done remotely via phone calls, social media outreach, or email. Take advantage of the fact that your buyer isn’t in the room by keeping your account reach on hand during interactions. Think of these notes as a security blanket. Sure, you could deliver the pitch without them, but in the event that your nerves get the best of you, you can recover quickly and discreetly.
• Know what your next step is. Don’t get caught flat-footed when a customer says “yes” to your pitch. Especially for live interactions, it’s important to know what your next step looks like. In some cases, this may be as simple as asking a buyer for time to set up a demo. But buyers may want to talk shop while they have you — so be prepared to dive deeper. It can help to keep a sales play or discovery call deck on hand to guide you through a more in-depth conversation, should the need arise.

TEMPLATES FOR SALES PITCHES THAT CAPTURE CUSTOMER ATTENTION

There’s no one right away to craft a sales pitch. That said, these sales pitch examples can help your sales team get started — just don’t forget to personalize using the strategies we discussed earlier for the best conversion rates.

1. The Shared Connection

This approach is useful when you and your buyer have something in common outside of work, like a shared hobby or alma mater.

Hi <<>>,

Reaching out as we’re connected on LinkedIn, I found your recent post about the best restaurants in Seattle super handy. Your suggestion to “eat outside our comfort zones” was a great reminder to be more adventurous in my dinner choices.

And in the spirit of trying new things, I wanted to share our latest research with you. I would love to connect to walk you through the report and get a sense of your near-term goals.

Would you be open to this?

2. The Data Dump

Data is a great way to catch buyer attention, especially if it can help them make the case to their team for your product.

The bad news: marketing burn is all too real these days. The good news? Help is on the way. New research shows that our platform can deliver:

• 72% increase in buyer engagement
• 50% in open-rates
• 20% decrease in attrition

How does 15 minutes next week sound to walk through how our customers achieved these numbers with our platform?

3. The Celebratory Moment

Eventually, one of your pitches will coincide with a big moment in a buyer’s life. As long as it’s appropriate, leverage that moment to build a connection.

Congrats on the recent promotion to Senior Program Manager! As you settle into your new role, curious to see how you’re approaching project management?

Did you know that a simple reduction of two manual tasks can win you back five hours a week?

Our platform makes it easier than ever for you to focus on the work that matters. If it makes sense, I would love to connect more on what we could do for you to make your day more efficient.

Do you have time next week?

4. The Incentive Follow-Up

Finally, this is a great template to use when leads are tepid or unresponsive — especially when paired with a personalized message.

With the weather cooling down, wanted to see if you’d be interested in a virtual coffee? Again, I would love to connect on our solution and fill you in on the use cases your peers are currently using our platform to solve. If not, enjoy a coffee on me!

PITCH-PERFECT CUSTOMER OUTREACH

Sales pitches don’t have to be an awkward experience. With these sales pitch ideas and techniques, you should be able to craft a sales pitch that strikes all the right chords with your target audience, ensuring your outreach is pitch-perfect and gets your buyers to the next step of the sales process every time.

Ready to put your pitching skills into action? Explore how Highspot makes engaging customers easier and more effective than ever .

The Highspot Team works to create and promote the Highspot sales enablement platform, which gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love.

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