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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

Eleni, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, and employer branding.

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This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
Understanding business objectives and designing surveys to discover prospective customers’ preferences
Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

Proven Market Research Analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
BS degree in Statistics, Marketing or related field

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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

The role of a market research analyst, including key responsibilities and requirements
Essential skills and experience for success in this field
Job outlook and earning potential for market research analysts
Tips for breaking into the field and advancing your career
Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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Market Research Analyst Job Description [Updated for 2024]

In today’s data-driven business landscape, the demand for market research analysts is soaring.

As the business world evolves, the need for savvy professionals who can gather, analyze, and interpret market data becomes increasingly critical.

But what does being a market research analyst truly entail?

Whether you are:

A job seeker looking to unravel the complexities of this role,
A hiring manager seeking to draft the perfect candidate profile,
Or simply curious about the intricacies of market research analysis,

You’ve come to the right place.

Today, we present a customizable market research analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Market Research Analyst Duties and Responsibilities

Market Research Analysts use a range of tools and methodologies to gather and interpret data on market conditions, customer behaviors, and competitor activity.

Their findings assist businesses in making informed decisions about market opportunities, product or service development, and marketing strategy.

Their primary duties and responsibilities include:

Conducting primary and secondary market research using various methods such as surveys, focus groups, and data analysis
Monitoring and forecasting market trends and consumer behavior
Identifying potential markets and testing them extensively
Collecting data on competitors and analyzing their prices, sales, and marketing methods
Preparing reports using statistical software and presenting findings to management
Devising and evaluating methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires
Working closely with other departments, such as marketing and sales, to understand and address business needs
Advising businesses on market conditions, consumer behavior, and marketing strategies

Market Research Analyst Job Description Template

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions.

The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Qualifications

Proven market research analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
BS degree in Statistics, Marketing or related field
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Market Research Analyst
Work Environment: Office setting with options for remote work. Some travel may be required for market research or client meetings.
Reporting Structure: Reports to the Market Research Manager or Marketing Director.
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $62,000 minimum to $105,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Analyst Do?

Market Research Analysts play a crucial role in helping organizations understand their markets, customers, competitors, and other variables that affect business performance.

They work for corporations, marketing agencies, consulting firms or they may be self-employed.

They collect data and conduct research to understand market trends, consumer attitudes, and competitive practices.

This involves designing surveys, conducting interviews or focus groups, analyzing data using statistical software, and preparing reports.

Their main goal is to help the company understand what products people want, who will buy them, and at what price.

They use this information to help organizations develop marketing strategies, define target audiences, set pricing structures, and identify opportunities for business growth.

Market Research Analysts also track and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, and present their findings to the management using graphs and charts.

They work closely with other teams within the organization such as sales, product development, and senior leadership to provide insights that drive strategic decisions.

In addition to this, they are expected to keep up-to-date with the latest research methodologies, data analysis techniques, and marketing trends.

Market Research Analyst Qualifications and Skills

Market Research Analysts require a combination of technical skills, soft skills, and industry-specific knowledge to effectively analyze market conditions and guide business strategies, including:

Strong analytical skills to interpret complex data and convert it into understandable results.
Excellent communication skills to present findings and translate complex data into understandable documents and reports.
Detail-oriented abilities to ensure accurate data collection and interpretation, as well as thorough market analyses.
Proficiency in statistical software, databases, and design programs for data manipulation and visualization.
Critical thinking skills to identify trends, patterns, and insights in the data and make strategic recommendations based on findings.
Interpersonal skills to work effectively with different teams and stakeholders, understanding their informational needs and presenting relevant findings.
Ability to work under pressure and meet tight deadlines, demonstrating exceptional time management skills.
Knowledge of the industry and its latest trends, being able to anticipate changes in the market and their possible impacts.

Market Research Analyst Experience Requirements

Entry-level Market Research Analysts typically have 1 to 2 years of experience, gained through internships or part-time roles in market research, data analysis, or a related field.

They often have hands-on experience with data collection methods and statistical software.

Candidates with 2 to 5 years of experience usually have a solid understanding of market research methods, data analysis, and market trends.

They may also have experience with report writing and presenting findings to stakeholders.

Senior Market Research Analysts with over 5 years of experience often have a deep understanding of both qualitative and quantitative research methodologies.

They are likely to have developed leadership skills and may have managed small research projects or teams.

They may also have experience in strategic planning based on the insights gained from market research.

Additional relevant experience for all levels of Market Research Analysts can include a familiarity with Customer Relationship Management (CRM) systems, experience in a specific industry, or knowledge of a particular market.

It’s also essential that Market Research Analysts have experience with data visualization tools and are able to translate complex data into understandable and actionable insights.

This can often be gained through practical experience, further education, or certifications in market research or a related field.

Market Research Analyst Education and Training Requirements

To become a Market Research Analyst, a bachelor’s degree in marketing, business administration, statistics, or a related field is generally required.

The degree program should cover areas such as market research, statistics, business administration, and consumer behavior.

These subjects equip a candidate with the necessary knowledge and skills to analyze market trends, interpret data, and make informed business decisions.

Many employers may prefer candidates with a master’s degree in market research or a related field, especially for more advanced positions.

These programs dive deeper into the research methodologies, data analysis techniques, and marketing strategies required for the role.

In addition to formal education, market research analysts should have strong analytical skills, be adept at using statistical software, and have a good understanding of consumer behavior.

Certification is not always required but can be beneficial for career advancement.

The Marketing Research Association offers the Professional Researcher Certification (PRC) for those who meet education and experience requirements.

Lastly, continuous learning and staying updated with the latest market trends and research methodologies is critical in this field.

Many analysts attend workshops, seminars, and courses to update their skills and knowledge.

Market Research Analyst Salary Expectations

A Market Research Analyst earns an average salary of $63,790 (USD) per year.

However, the actual income may differ based on factors such as industry, years of experience, level of education, and the location of the job.

Market Research Analyst Job Description FAQs

What skills does a market research analyst need.

A Market Research Analyst should have strong analytical skills to understand large and complex data sets, critical-thinking skills to draw accurate conclusions from their findings, and detail-oriented nature to ensure the accuracy of their data.

They also need to have excellent communication skills to present their findings in a clear, comprehensible way to their team or clients.

Do Market Research Analysts need a degree?

Most Market Research Analyst positions require at least a bachelor’s degree in marketing, business, statistics, or a related field.

Some advanced roles may require a master’s degree.

Practical experience with statistical software, data visualization, and digital marketing tools can be beneficial.

What should you look for in a Market Research Analyst resume?

On a Market Research Analyst’s resume, look for a degree in a relevant field and experience with data analysis, as this is a key part of the role.

Familiarity with specific market research tools and software is also a plus.

Additionally, any demonstration of strong communication skills, whether through presentations, reports, or other means, can be a good indicator of their ability to convey their findings effectively.

What qualities make a good Market Research Analyst?

A good Market Research Analyst is naturally curious and enjoys digging into data to uncover trends and insights.

They’re detail-oriented and meticulous, as accuracy is paramount in their role.

They also possess strong problem-solving skills, using their findings to strategize effective marketing approaches.

Furthermore, good communication skills are essential, as they must present their findings and recommendations in a clear and compelling way.

Is it challenging to hire Market Research Analysts?

Finding a Market Research Analyst with the right blend of analytical prowess, industry knowledge, and communication skills can be challenging.

The field is highly competitive, and the best candidates often have a solid educational background coupled with practical experience.

Employers need to offer competitive salaries and opportunities for advancement to attract top talent.

And there you have it.

Today, we’ve demystified what it truly entails to be a market research analyst.

And guess what?

It’s not just about crunching numbers.

It’s about unearthing valuable insights that help shape business strategies, one data point at a time.

With our ready-to-use market research analyst job description template and real-world examples, you’re all set to make a difference.

But why stop there?

Dive deeper with our job description generator . It’s your next step to creating razor-sharp job listings or polishing your resume to brilliance.

Every data point is a part of the larger narrative.

Let’s shape that future. Together.

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Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

Trusted by leading brands and startups

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

Work cross-functionally to build relevant primary research collection tools for customers

Consumers: Demographics, buying habits, needs, and price points
Competitors: Pricing structures, current tactics, and sales channels

Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

Consistently exercise independent judgement and discretion in research matters

Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends

Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

Attend {{weekly sales meetings}} and present your research

Build out internal communication channels to keep the wider business updated with market news

Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

2-5 years of direct experience within similar roles

Statistical software packages: {{SPSS, SAS, R or Stata}}
Database manipulation {{SQL}} and CRM management
Advanced data visualization methods: {{Tableau, Business Objects}}

A natural curiosity and a “big picture” mentality

Excellent spoken and written communication and the tenacity to hold an argument

Ability to collaborate cross-functionally, with people of all levels

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How to hire market research analysts.

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

Hire a Top Market Research Analyst Now

Top companies, startups, management consulting, and private equity firms hire freelance Marketing Research consultants from Toptal for their most strategic marketing research initiatives.

Marcello Sasso

Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.

Alex is a business intelligence and customer insight expert who helped raise over $200 million in funding as VP of marketing and sales at a venture-backed startup which eventually went public. He has broad experience developing business plans, market research, product development and deployment in mobile telecoms, advertising, and digital collaboration platforms. Alex loves freelancing because of the freedom and opportunity to cooperate on exciting projects worldwide and across industries.

Vincent Grandjean

Vincent has experience as a management consultant, entrepreneur, and general manager. After his first assignments in Europe, he gained extensive knowledge of emerging markets in North Africa and the Middle East. His primary skills include market research, market entry strategy, business planning, organization restructuring, controlling, and performance management. Vincent has carried out projects in numerous contexts but specializes in consumer packaged goods (CPG) and industrial sectors.

Discover More Market Research Analysts in the Toptal Network

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Survey Researcher

Job summary:.

The Survey Researcher will draft and conduct data surveys for clients, collecting information on customer satisfaction, market research, and similar topics.

Supervisory Responsibilities:

Duties/responsibilities:.

Prepares surveys for clients on various topics including customer satisfaction, market research, opinions, politics, and/or health care.
Meets with clients to determine requirements and objectives of the survey.
Coordinates with other researchers to identify the most effective survey method; methods may include interviews, questionnaires, focus groups, market research surveys, and opinion polls.
Plans, writes, and proofreads survey questions; tests the survey to determine the time required for completion.
Facilitates execution and fielding of the survey, whether by phone, mail, online, or other delivery.
Collects data and survey results.
Analyzes data and prepares reports; delivers or distributes reports to present survey findings to clients.
Performs other related duties as assigned.

Required Skills/Abilities:

Excellent verbal and written communication skills.
Thorough knowledge of research methods and best practices for conducting surveys.
Excellent time management skills with a proven ability to meet deadlines.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite or related software used to draft surveys and reports.

Education and Experience:

Bachelors degree in Marketing, Business, or related field required.
Two years of related experience required.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

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Customer Insights Manager

United States

Customer Insights Manager manages customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Being a Customer Insights Manager utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

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What Does Good Research Look Like? Three Hallmarks Of Successful Customer Research

Senem Guler Biyikli , Analyst

Having conversations with clients and learning from their experiences is one of the best parts of my job. Those conversations often yield new perspectives on the topics we know, and we dive into new ideas together. I had one of those conversations recently when a client asked, “We know research must have a clear objective, must be actionable, and should be aligned with business goals, but is there more to consider? What does ‘good’ research look like?”

This thoughtful question turned into an opportunity to reconsider what we know about research and delve into best practices that I’ve been hearing from research teams and leaders. Yes, research must have clear objectives, use the right methodology, and be actionable to have impact. These are well-known qualities of good research. There are also more subtle qualities that we don’t always talk about but are crucial to making research successful. For now, I’ll focus on three of those qualities. In addition to having clear objectives, sound methodology, and being actionable, good research must also be:

Connected . In successful organizations, research connects to customers, stakeholder and business goals, and previous research findings. Those organizations connect to customers by observing their behavior and getting direct feedback from them. Research connects to stakeholder and business goals through a shared approach to decision-making and effective research partnerships that facilitate collaboration. These partnerships improve buy-in for research and make research an irrevocable part of decision-making. Successful teams systematically review past research to identify what is already known and where the gaps lie. This helps teams avoid doing repetitive work and focuses research on the gaps that haven’t been examined yet.
Continuous. Successful teams realize that customer research is an iterative process guiding decisions from discovery to creation and execution ; it’s not a one-time activity to validate product decisions that have already been made. Expertise guides the process, and research is conducted at various levels, from strategic to tactical, on a regular schedule. An agreed-upon research cadence that documents the type of research activities and their frequency (e.g., discovery research at the start of each quarter and evaluative research every two weeks) helps define roles and responsibilities, as well as when researchers and stakeholders should come together to make decisions.
Timely. I often hear from research teams that their findings are not utilized due to time pressure or changing priorities in the organization. To drive decisions and be actionable, research must be conducted at the right time, while it can still help decision-making — and that requires careful planning that gives you the ability to pivot and reframe your scope when circumstances change. A research and insights leader at a leading software company said that when they’re planning for a discovery project, they aim to finish it at a time where it’s going to be particularly useful so that it doesn’t just sit on a shelf.

Let’s Connect

What other qualities do you believe are integral to successful research? If you’re a Forrester client and would like to learn more about research best practices or want to share examples of what good research looks like in your organization, let’s connect. You can set up a conversation with me  here . You can also  follow or connect with me on LinkedIn .

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Stay tuned for updates from the Forrester blogs.

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Customer Service Representative Job Description

Sep 13, 2024
By Natallia Slimani

What Is Customer Service?

Customer service is the practice of providing support, assistance, and advice to those who buy or use products or services. It encompasses a wide range of activities aimed at ensuring customer satisfaction and fostering long-term relationships. Effective customer service is a crucial component of a business’s overall strategy, contributing significantly to its reputation, customer retention, and profitability.

Customer service is all about making people happy. It is both a job and a set of professional skills. In terms of their job, a customer service associate is responsible for meeting customer demands and ensuring they are satisfied. If we talk about the skill set, they should have certain qualities such as active listening, empathy, problem-solving, and communication.

As happy customers are loyal customers, great customer service builds trust and keeps people coming back for more.

Customer Service Representative Skills

For customer service representatives (CSRs), their skill set is their greatest asset. Because it’s not just about service but the business of the entire company. After all, this job is structured around all points of interaction with the customer. And a satisfied customer leads to better business. These customer service skills list not only help them resolve issues but also drive customer satisfaction and loyalty.

Communication skills: Ability to comprehend customer needs, ask relevant questions, and provide information in a concise and understandable manner through both verbal and written forms.
Empathy: Show that you care to build rapport, create a positive experience, and demonstrate that you really listen to what your customers are saying.
Problem-solving: Quickly analyzing situations, thinking critically, and offering solutions that align with company policies and customer needs.
Adaptability: Being flexible in handling unexpected situations and adapting to various customer personalities and dynamics.
Technical proficiency: Ability to navigate customer relationship management (CRM) software and other related technologies that facilitate customer interaction.

Customer Service Role Description

A customer service representative serves as the direct link between a company and its clients, ensuring that customer needs are met efficiently and effectively. This role is pivotal in maintaining customer satisfaction and fostering loyalty through various interactions:

Issue resolution: Addressing and resolving customer inquiries and complaints timely and effectively.
Customer engagement: Interacting with customers to provide information about products and services, taking orders, and handling returns.
Ongoing support: Following up with customers to ensure they are satisfied with their purchases or the resolutions provided.
Feedback collection: Gathering customer feedback to inform and refine business strategies, service techniques, and product offerings.

Customer Service Specialist Job Description Example

This customer service specialist job description example lists the important responsibilities and qualifications. The requirements of this position can be adapted to similar job titles such as sales support associate or manager, support specialist, and customer assistant.

Job title: Remote customer service representative Location: Remote/Work from home Job summary: In the role of a remote customer service representative, your primary responsibility will be to provide exceptional customer support. You will be tasked with addressing inquiries across various digital platforms, utilizing your adept problem-solving and communication skills to ensure customer satisfaction. Key responsibilities: – Be the first point of contact for customers and answer their questions fast. – Figure out what customers want and fix their problems. – Solve issues quickly or pass them on to the right people. – Manage orders, returns, and exchanges smoothly and according to policies. – Help customers love our products and services. – Keep records of customer interactions. – Work with the team to make things better. – Stay informed on product updates, policies, and industry standards. Qualifications: – You have already worked in customer service before. Sales support experience would be a bonus. – You know your way around ERP and CRM systems. – Be able to use MS Office Suite, especially MS Excel. – Understand how sales and customer service work together. – Work well with others and be a team player. – Be able to handle lots of stuff and think on your feet. – A bachelor’s degree in marketing or an associate degree in a related discipline is an advantage. Working conditions: – You will need good Wi-Fi and a quiet space to rock this job. – Your hours are flexible since our customers are always around. Be ready to work evenings and weekends sometimes. – We will teach you everything you need to know online. Join our team as a remote customer service representative and enhance customer experiences from your home. Apply now to be part of our dedicated, customer-focused team.

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About Amazon

Sr Customer Research Manager, AWS Customer Research, AWS Customer Research

Job ID: 2714825 | Amazon Web Services, Inc.

DESCRIPTION

The AWS Customer Research team is seeking a dynamic Senior Customer Research Manager to join our growing team. This role is crucial in ensuring that our product and marketing teams remain customer-focused by providing deep insights into customer challenges, pain points, and high points. In this pivotal role, you'll be responsible for executing primary research, analyzing data, and delivering compelling narratives that guide decision-making across AWS product and marketing teams. The Senior Customer Research Manager will be responsible for spearheading the design, implementation, and management of a comprehensive tracking program across AWS offerings. This role involves developing robust research methodologies and data collection strategies to capture customer sentiment, pain points, and satisfaction levels. The manager will analyze complex datasets to extract actionable insights on product performance and customer experience, creating compelling data visualizations and executive-level reports to effectively communicate findings. Collaboration with product managers, marketers, and senior leadership will be crucial in informing product strategy and positioning. As a champion for customer-centricity, the manager will ensure that research findings drive meaningful business impact. They will oversee end-to-end research operations, including managing vendor relationships and project timelines. Additionally, the role involves identifying opportunities to enhance and automate research processes for increased efficiency, constantly seeking ways to improve the tracking system and its impact on AWS's customer-focused initiatives. Key job responsibilities • Design and implement quantitative and qualitative research instruments, including surveys, discussion guides, and data analysis frameworks • Design and maintain dashboards for real-time utilization of data & insights • Partner with cross-functional stakeholders to define research objectives, methodologies, and sampling strategies • Analyze diverse and complex datasets to extract actionable insights and strategic guidance • Craft compelling narratives that distil complex insights and strategic guidance to socialize research findings and recommendations • Vendor manager who can build best-class ecosystem of research partners to support research initiatives • Identify opportunities to simplify existing research processes and enhance operational agility About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

BASIC QUALIFICATIONS

- 7+ years of experience in market research and analytics, preferably in the technology industry - Bachelors or advanced degree in business, mathematics, or the sciences - Proven expertise in quantitative and qualitative research methodologies - Exceptional storytelling and communication skills, with the ability to distill complex data into clear, actionable insights - Strong analytical and problem-solving capabilities - Excellent project management skills, with the ability to manage multiple initiatives simultaneously - A natural curiosity and desire to learn

PREFERRED QUALIFICATIONS

- Experience with emerging technologies research - Experience with in business-to-business (B2B) research - Experience with customer satisfaction research - Experience in international research - Experience in both client-side and vendor-side research positions - Analytical skills with experience in statistical modeling - Advanced and relevant education Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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Customer Service Representative - 90298997 - Cincinnati

Date: Sep 12, 2024

Location: Cincinnati, OH, US, 45203

Company: Amtrak

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

SUMMARY OF DUTIES: This Position is responsible for providing our passengers with superior customer service from behind the ticket counter or on the station floor or platform.

ESSENTIAL FUNCTIONS:

The incumbent will be responsible for greeting, servicing and general comfort of each passenger
Provide assistance to customers with special needs, assist passengers with luggage, and boarding trains
Make ticket reports promptly, properly safeguard company funds properly, and prepare related reports
Responsible for the proper care and preventative maintenance of the ticket printers and Quik-Trak machines. Keep all information racks filled as needed. Perform miscellaneous clerical duties related to the station
Dissemination of both verbal and printed information to passengers including schedules, fares, routing, city highlights, boarding information, tours and other intermodal transportation.
Ensure all passenger train boarding(s) are timely. Will verify passengers are properly ticketed or have the proper travel documents and ensure compliance with baggage requirements prior to admission to station platforms
Required to perform janitorial duties
Handle checked baggage, package express and company materials in the station and on/off train

MINIMUM QUALIFICATIONS:

Proficient with baggage and express operation, and be able to quote rates and information
Able to lift items that weigh up to 50lbs
Able to push or pull a baggage cart and operate baggage equipment (i.e. tow tractor,)
Must have a valid driver's license
Must be skilled in the processing of all types of Amtrak tickets, and a thorough understanding of tariffs to properly price tickets
Qualified with the operation of Arrow, RailRes/Stars and QuikTrak. Position will be governed by all Corporate, Company, and station policies
Familiar with the operation of the Passenger Information Display System

COMMUNICATIONS AND INTERPERSONAL SKILLS:

Must have excellent written and oral communication skills.
The ability to maintain a positive, good-natured attitude is essential.
Comfortable with interacting with customers, speaking on a public address system, and using Amtrak computer systems

The hourly range is $28.30 – $37.73 (with opportunity for increases, as per the applicable collective bargaining agreement, after beginning employment). Amtrak offers a comprehensive benefit package that includes health, dental and vision plans; wellness programs; flexible spending accounts; 401K retirement plan; life insurance; paid time off; reimbursement of education; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges. Some benefits are subject to the collective bargaining agreement. Learn more about our benefits offerings here .

Requisition ID: 162976 Posting Location(s): Ohio Job Family/Function: Customer Service Relocation Offered: No Travel Requirements: Up to 25% You power our progress through your performance.

We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.

Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.

Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law.

In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.

In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. §1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.

Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.

Amtrak is an EOE/Affirmative Action Minority/Female employer, and we welcome all to apply. We consider candidates regardless of race/color, religion, sex (including pregnancy, childbirth and related conditions), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.

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Customer Insights Job Description

Customer insights duties & responsibilities.

To write an effective customer insights job description, begin by listing detailed duties, responsibilities and expectations. We have included customer insights job description templates that you can modify and use.

Sample responsibilities for this position include:

Customer Insights Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Customer Insights

List any licenses or certifications required by the position: C2, LEAN, PMP, CIPD, COPC, PPC, QA, VOC, MRIA, NPS

Education for Customer Insights

Typically a job would require a certain level of education.

Employers hiring for the customer insights job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Statistics, MBA, Economics, Education, Computer Science, Engineering, Management, Mathematics

Skills for Customer Insights

Desired skills for customer insights include:

Desired experience for customer insights includes:

Customer Insights Examples

Microsoft Word (.docx) .DOCX
PDF Document (.pdf) .PDF
Image File (.png) .PNG
Requirement for some travel in region, travel centre visits, team meetings
Collaborate with internal stakeholders to understand their business needs and work with them to define scope and objectives of research projects
Work with external consultants to design the methodology, sampling, survey instrument, analysis plan design, reporting and presentation
Synthesize output from various analytics and many data sources to drive the CX strategy
Evaluate the incrementality of marketing spend on financial metrics (revenue, profit, ) and customer behavior (subscriptions, visitor frequency, basket size, purchase mix by product category)
Transform data into actionable business intelligence through the use of query and reporting tools
Define and lead analysis of marketing and sales data to develop insights and make recommendations on areas for optimization, both for the marketing team and cross functional business partners, as needed
Perform hands on analysis of marketing and sales data to develop insights and make recommendations on areas for optimization, both for the marketing team and cross functional business partners, as needed
Build reports for performance monitoring
Provide specialized business performance analysis including statistical assessment of total customer portfolio in order to make recommendations for changes to the implementation of business activities on a customer level
Applying data visualisation techniques to internal data requirements
Taking a pro-active approach to data integrity by liaising with all relevant internal stakeholders
Minimum of six years of experience across a broad range of research categories and models
Master’s degree (MBA or MMR) - preferred
Knowledge of multivariate analysis - preferred
Experience with advanced statistical techniques (conjoint, discrete choice, ) - preferred
Lead the successful development and integration of 360 customer database
Gain a deep understanding of the business and information needs of the multi-functional team, and lead the team in solving critical business issues through scoping and hypotheses development supported with ICE and Market Research teams
Rapidly perform exploratory data analysis, generate and test working hypotheses, and uncover interesting trends and relationships
Serve as the Analytics data science expert, through active participation with ICE global and local teams, and provide insight based presentations to PM teams and communication that guide decisions affecting PM strategy
Foster strong working relationships with key counterparts in Market Research, ICE, and Global Data Science teams to ensure that all relevant information is incorporated and integrated into analyses and the work done is optimized and aligned
Builds a best-in-class research and insights team and capability that measures all aspects of the customer journey
Clearly articulates/reports on how customers experience us and to synthesize key opportunity areas for senior leadership
Identifies and deeply understands systemic customer issues/pain points
Owns and leverages key customer measurement tools including Alaska Listens, IPSOS (Loyalty), JD Power, Customer - Advisory Boards, Officer Customer Callbacks, Vision Critical (5,000 customer database), and Brand Health tracking
Leads custom research to support customer optimization, design, and product/marketing teams
Knowledge of, or desire to work in, resort / tourism industry – preferred
A bachelor degree in information management, computer science or related business, engineering or quantitative field
Practical knowledge of Data Mining, Machine Learning, or Predictive modeling plus
Microstrategy/ BI report development experience plus
Strong independent contributor and team player
Experience with multi-channel retail consumer data such as POS and clickstream data is plus
Engage with thousands of customers and partners, and learn customer behavior and needs
Future of gathering customer insights and driving action
Performs category and channel analysis for retail customers in an extremely fast paced environment
Prepares and presents internal and syndicated customer performance reviews
Participates in presentations to customer as credible expert in category management practices
Stays abreast of consumer trends in a widely diverse set of retail channels
Performs competitive analyses by category, brand and package to identify trends, opportunities and challenges to core business areas
Performs other duties as assigned due to business needs or special circumstances
Be an expert on our customers and prospective customers and advocate for their needs
Lead research projects independently or in collaboration with 1-2 other researchers
Experience with analytic software tools, statistical methodologies and Business Intelligence to large data stores residing within relational databases, such as Teradata, Unix and open source file systems such as Hadoop, and Hive, a plus
Current full time student at a recognized 4-year BA/BS college program
Interest in business analysis
Comfortable working with Excel and pivot tables
Excellent communication skills (writing sample requested)
Experience with business intelligence tools (MicroStrategy, Cognos, Business Objects or comparable) is a plus
Be involved in customer segmentation, longitudinal, and journey research
Work with Market Insights researchers, Product Management, and Marketing to inform and assess product positioning and market fit
Direct project analysis, guide the final deliverable, and take responsibility for deadlines
Communicate research insights and recommendations across departments and up to leadership clearly, effectively, and diplomatically (through reports, presentations, casual conversations, cross-functional team meetings, internal newsletters, emails)
Produce research deliverables (reports, presentation decks, ) that require minimal editing before they’re ready to share
Brainstorm / work with CSMs on individual campaigns for their Book of Business (how to engage stalled accounts, schedule CSM meetings to discuss the status of their deployment)
Contributing to the generation and translation of insights and analytics, supporting qualitative and quantitative primary market research projects, performing data business analysis to deliver findings and insights for the growth of the brands while translating insights and analytics into growth opportunities and tactics that shape decisions and driving action enabling decision making and organizational action for brands within Janssen Ortho LLC commercial pharmaceutical Business unit
Identifying and analyze key metrics to measure performance for brands and its corresponding market and payer segments
Analyzing business data patterns and trends that translate into insights and creating weekly and monthly performance reports
Updating Brand/Franchises forecast models & dashboard
Build out a best-in-class Insights function
Good understanding of Business Travel organization (esp
Creative and open for new developments or change management
Readiness to make decisions
Understanding of and excited about different cultures
4-6 years of similar experience at a Consumer Products Company
Supporting appropriate research / analytic approaches that will translate into action driven insights
Acting with speed, agility and accountability and cultivate meaningful internal and external partnerships, adding value and insights for the organization
Project Sponsor and other stakeholders on status of specific projects and assignments
Apply agile methodologies to project work in order to continually deliver value to stakeholders
Learning Human-Centered Design methodologies and applying them to project work
Set, manage, and evaluate the priorities of assigned staff
And with the VP, identify and address department wide development needs
Supervise assigned third party support personnel
Regularly interact and influence the Boulder Brands Leadership Team
Develop and manage an effective working relationship across the enterprise
Strong working knowledge of Walmart’s Retail Link system
Ability to develop fact-based, persuasive arguments across diverse and complex business situations
Strong Presentation Skills during sales calls and internal meetings
Approximately 15-20% travel (customer meetings, Beiersdorf HQ meetings)
Effectively manages resources to provide management with actionable information and insight regarding customers (patients, healthcare professionals, payers and caregivers) and the global market and business environment
Provides consultation to all levels of internal stakeholders via portfolio-level and key brand primary marketing research

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Market Research Analyst job description

What is a Market Research Analyst?

What does a Market Research Analyst do?

Market Research Analyst responsibilities include:

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Market Research Analyst: Job Description & Skills in 2024

Definition of Market Research Analyst

Importance of Market Research Analyst

Overview of the Article

Market Research Analyst Job Description

A. Responsibilities

B. Gather Data and Information

C. Analyze Data and Information

D. Evaluate and Present Findings

E. Communicate with Clients, Managers, and Stakeholders

F. Maintain Research Databases and Technology

Qualifications and Skills for Market Research Analyst

Career Prospects and Salary for Market Research Analysts

A. Career Growth Opportunities

B. Job Market Trends and Outlook

C. Salary and Compensation

D. Geographic and Industry Variation in Salaries

Types of Market Research Analyst

A. Industry-Specific Market Research Analyst

B. Geographical Market Research Analyst

C. Demographic Market Research Analyst

D. Product-Specific Market Research Analyst

Types of Market Research Techniques

A. Qualitative Research

B. Quantitative Research

C. Primary Research

D. Secondary Research

Important Key Performance Indicators (KPIs) for Market Research Analysts

A. Customer Satisfaction

B. Net Promoter Score (NPS)

C. Market Share

D. Customer Retention

E. Sales Growth

F. Brand Awareness

Challenges Faced by Market Research Analysts

A. Limited Time and Resources

B. Handling and Managing Big Data

C. Staying Up-To-Date with Technological Advancements

D. Increased Competition

E. Evolving Market Trends and Consumer Behaviour

Importance of Market Research Analyst for Various Industries

A. Retail Industry

B. Healthcare Industry

C. Technology Industry

D. Manufacturing Industry

E. Food & Beverage Industry

Example Case Studies

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Market Research Analyst Job Description [Updated for 2024]

Market Research Analyst Duties and Responsibilities

Market Research Analyst Job Description Template

Responsibilities

Qualifications

Additional Information

What Does a Market Research Analyst Do?

Market Research Analyst Qualifications and Skills

Market Research Analyst Experience Requirements

Market Research Analyst Education and Training Requirements

Market Research Analyst Salary Expectations

Market Research Analyst Job Description FAQs

Do Market Research Analysts need a degree?

What should you look for in a Market Research Analyst resume?

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