marketing strategies essay

How to Create a Complete Marketing Strategy in 2024 [Data + Expert Tips]

Updated: March 29, 2024

Published: October 26, 2023

Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.

Marketing strategy graphic with a woman with a bullhorn and chess pieces for strategy.

A marketing strategy is especially critical if you want to use the highest ROI trends for 2024 : short-form video and social media. To get powerful results, you must carefully weave both emerging trends and proven strategies into your plan.

Let’s dive into the critical components of a complete marketing strategy in 2024, followed by some examples for inspiration.

Table of Contents

What is a marketing strategy?

Marketing Strategy vs. Marketing Plan

Marketing strategy components, why is a marketing strategy important, marketing strategy process, recommended resources, examples of successful marketing strategies, what to expect after following your marketing process steps, marketing strategy.

A marketing strategy covers a company’s overall approach for promoting its brand to a target audience. The process involves research, goal-setting, and positioning.

A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more.

A marketing strategy will:

Align your team to specific goals.
Help you tie your efforts to business objectives.
Allow you to identify and test what resonates with your target audience.
Empower you to capitalize on emerging trends.

The last one is especially important. Keeping up with marketing trends is important for your strategy, but it could be a full-time job.

Why? Because almost 80% of marketers say this industry changed more in the last three years than it has in the past five decades.

Add to that the fact that 50% of marketers believe their marketing strategy in 2023 was only *somewhat effective,* which means there’s plenty of room for improvement.

In short, what worked for your marketing strategy in the past might not fly today.

A marketing strategy outlines the long-term goals and overall approach, while a marketing plan covers the specific actions and tactics to achieve those goals.

Phrased another way, marketing strategy guides the overall marketing efforts of a business. It includes goal-setting, market and competitor research, as well as messaging and positioning for a brand.

For example, say you’re creating a marketing strategy for a new fashion brand. Your strategy might target young urban professionals and position the brand as trendy and affordable.

But a marketing plan is a detailed tactical roadmap. It outlines the specific actions and tactics that should achieve the marketing strategy’s goals.

For example, the marketing plan for the fashion brand mentioned above might include:

Targeted social media campaigns.
Influencer partnerships.
Online advertising timeline.

Both a marketing strategy and a marketing plan are essential for a business’s success.

To succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of the curve.

To help ease some of that uncertainty, we’re going to show you step-by-step how to create a comprehensive marketing strategy. But first, let’s go over the individual components that make up a strong marketing strategy.

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Marketing Mix (4 Ps of Marketing)
Marketing Objectives
Marketing Budget
Competitive Analysis
Segmentation, Targeting, & Positioning
Content Creation (Including Trending Content)
Metrics & Key Performance Indicators

1. Marketing Mix

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How To Write A Marketing Essay

Isabella Goode Freelance Writer

Writing a standout marketing essay requires strategic preparation and execution.

As a marketing expert, I’ll share my step-by-step approach to crafting an insightful, actionable paper that earns top marks.

7 Easy Steps To Write A Good Marketing Essay

1. deconstruct the assignment.

Before putting pen to paper (or fingers to keyboard), thoroughly analyze and understand the essay prompt and requirements. What specific question or topic are you expected to address? Is it a case study analysis, campaign proposal, theoretical evaluation, or something else entirely? Carefully read all instructions from your professor so you know exactly what the end product should look like. Clarifying the objectives early is crucial.

2. Select a focused, compelling topic

With the assignment parameters firmly in mind, choose a specific, interesting topic angle to explore in-depth. Overly broad, generic topics like “social media marketing strategies” make it extremely difficult to comprehensively research, structure, and provide unique value in the essay.

For students feeling overwhelmed or struggling to narrow down a fitting topic, services like Domypaper.com can help by saying “ Write paper for me .” Domypaper is an online essay writing service that pairs students with expert academic writers for guidance on any writing assignment, including selecting an appropriate topic that meets the requirements.

Their qualified writing staff provides coaching to develop a compelling thesis and focus that lays the groundwork for an insightful, high-quality marketing essay.

Instead, aim for a more focused perspective, such as “How Wendy’s Edgy, Humorous Voice on Twitter Resonates with Millennials.” A narrowed, compelling topic makes the entire writing process more manageable while allowing you to craft an authoritative, nuanced analysis.

3. Conduct exhaustive research

Credible, extensive research separates excellent marketing essays from mediocre ones. Simply Googling and reviewing a few articles won’t suffice. Utilize academic databases to access peer-reviewed journal articles, in-depth case studies, and other scholarly sources unavailable on the open web.

Review reports and publications from respected marketing analytics firms like Gartner, Forrester, and Nielsen. Analyze statistics, survey data, and expert insights from these industry authorities.

For essays examining specific companies, campaigns, or theories, go straight to the source material when possible. Explore case studies from the brands themselves, read executives’ interviews and presentations, and study entire marketing plans and reports. This level of comprehensive primary research will set your essay apart with an authoritative, nuanced analysis.

For students struggling with marketing essays or seeking assistance to qualify for valuable academic scholarships, consulting one of the top assignment writing services in Australia can provide expert guidance. Skilled academic writers from these services have proficiency in marketing topics and can help craft a compelling, well-researched essay that maximizes your chances of earning top marks or securing a scholarship.

Taking meticulous notes while conducting research is essential. I recommend using a free tool like ZoteroBib to correctly format citations in the required style (APA, MLA, Chicago, etc.) as you go – this minor prep work saves major headaches later when building the bibliography and referring back to sources.

4. Map out a logical structure

With adequate research compiled, it’s time to organize the content into a logical, progressive structure using an outline. While every essay will vary, many effective marketing essays follow a format similar to this:

Introduction – Capture the reader’s attention with a relevant fact, statistic, quote, or anecdote that underscores the importance of your topic. End the opening section with a clear thesis statement.
Background/Overview – Provide foundational context on the core topic, concepts, or businesses being analyzed so readers have a baseline understanding.
In-Depth Analysis/Evaluation – This comprises the heart of the essay. Use specific data, examples, and evidence from your research to analyze or evaluate your chosen subject from multiple angles.
Solutions/Recommendations – For certain essays, this section offers data-driven strategies or proposals for solving stated problems or optimizing areas of opportunity.
Conclusion – Recap the key points, findings, and takeaways in a succinct closing section. Leave readers with an insightful, thought-provoking perspective.

Use detailed section headings and transition sentences to signpost the logical flow of ideas for readers. Each component should directly build upon and support the central thesis in a progressive, cohesive manner.

5. Create the first draft

With your outline constructed, you’re ready to start actually writing the first draft. I recommend beginning with the body paragraphs (sections 2-4), as the outline acts as a comprehensive roadmap to follow.

Let the research guide the narrative – reinforce every key point and assertion with facts, statistics, relevant examples, expert quotes, and other authoritative evidence compiled from credible sources. A solid central analysis backed by quality data forms the backbone of an influential marketing essay.

To produce truly polished, professional writing: Keep paragraphs reasonably short and digestible (3-5 sentences). Utilize clear section headings as signposts. Maintain an academic yet accessible tone. Carefully edit for spelling, grammar, word choice and clarity as you progress through the draft.

6. Inject insightful perspective

Once you have a fairly complete first draft, review the content objectively with a marketer’s critical eye. Does your analysis provide unique, valuable insights that real marketing professionals would genuinely appreciate? Have you raised fascinating implications, opportunities, or questions for future consideration? Or did the essay become too surfaced-level, simply rehashing basic concepts without substantive depth?

If the draft feels lacking in some areas, conduct additional research and update the relevant sections with more nuanced perspectives, data, and key takeaways. Academic marketing essays should provide thoughtful observations that go beyond introductory concepts.

Don’t be afraid to share personal anecdotes, experiences, or viewpoints that enrich the content’s practicality – as long as claims are backed with proper evidence. An essay filled with only dry, unoriginal summaries falls flat. Aim to demonstrate an authentic passion and sophisticated understanding of the subject matter.

7. Polish and peer review

With a solid draft containing original insights and perspectives, take a step back and review the essay’s structural elements:

Does the introduction efficiently set up the topic and grab the reader’s interest?
Do all body sections logically flow and connect from one to the next?
Are there any areas that require reorganizing paragraphs or transitional sentences for smoother continuity?
Does the conclusion concisely summarize key findings and leave a lasting impression?

Finally, have an objective second set of eyes review the marketing essay from start to finish. Enlist a friend, classmate, or writing tutor to provide constructive feedback on areas requiring clarification, additional examples, or opportunities for tighter writing. Fresh eyes can identify gaps the author may have missed.

Carefully incorporating feedback and making any final revisions should yield a polished, insightful, actionable marketing essay that exceeds expectations. Follow these steps, and stellar grades are well within reach.

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Marketing Strategies, Essay Example

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You are free to use it as an inspiration or a source for your own work.

Business firms use different marketing strategies depending on the size, time, and the types of products they deal in. Marketing strategies may focus on product (product marketing strategy) or on business itself (business marketing strategy) (Honeywell, 1999). The commonly used product marketing strategies include value pricing, penetration pricing, and price skimming.

Value pricing involves selling high value product or service at a low, value price (but the selling price is not below cost) ( Bovay , 2008). The price is what the customers would perceive to be low, and the customers’ perceptions are influenced by the attributes of the product and service, and the price comparison among related products and services. This strategy is applicable to products or services in their mature or declining life cycle stage. The reason is that, at this stage, the products and services have already built a strong brand identity. For example, the price of electricity is normally set relatively lower compared to other forms of energy because the cost of production is fairly lower, and its consumption is popular with customers.

Penetration pricing involves setting exceptionally low prices for new product (s)or service (s) with a bid to gain popularity within the market (Chantal, 2012). It is also known as “Special introductory offer” because it is only used as a strategy to gain significant market share for new products and services. Business organizations that use penetration pricing strategy normally advertise that the low price is a limited time offer to allow alert the customers about the future increment in price. This strategy suits market where many companies are offering similar products and services. Therefore, it is used in such a situation where the cost of switching to a competitor is high.

Price skimming is a strategy where a business organization raises the price above the current market price in order to earn quick profit by covering costs promptly (Copyscape, 2013). As the product becomes more extensively distributed and competition intensifies, the price is gradually lowered over time to match the market price. This is the most popular product marketing strategy, which appropriately suits product in high demands or those with few or weak competitors.

In conclusion, marketing is essential as it creates an enabling environment, where business can thrive well. It helps business organizations to eliminate threats such as competition, and as a result, it popularizes new products and services in the market. The key idea about business is to realize profit; therefore product marketing helps increase the volume of sales, thus maximizing profit.

Bovay , K. (2008, July 19). When to Use Value Pricing Or Perceived Value Pricing – 2 Pricing Strategies . Retrieved August 22, 2013, from ezinearticles.com: http://ezinearticles.com/?When-to-Use-Value-Pricing-Or-Perceived-Value-Pricing—2-Pricing-Strategies&id=1341499

Chantal. (2012, June 24). When Is Market Penetration Pricing A Good Idea? Retrieved August 22, 2013, from ordoro.com: https://www.ordoro.com/blog/2012/06/24/market-penetration/

Copyscape. (2013). Price Skimming or Market Skimming: Product Pricing Strategies Need to Fit Your Marketing Mix Plan . Retrieved August 22, 2013, from more-for-small-business.com: http://www.more-for-small-business.com/price-skimming.html

Honeywell. (1999, March 15). Marketing’s Strategic Role in The Organization. Retrieved August 22, 2013, from honeywell.com: http://www.google.co.ke/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&ved=0CFIQFjAF&url=http%3A%2F%2Fwww.mhhe.com%2Fbusiness%2Fmarketing%2Fbearden01%2Fgraphics%2Fcommon%2Fch03.pdf&ei=ySwVUoLDNMOJtQbqk4AY&usg=AFQjCNGSkyjgLUse5-sUEPYMRMYcMgSMoA&bvm=bv.51156542,d

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Modern Marketing Strategy Synthesis Essay

To find inspiration for your paper and overcome writer’s block
As a source of information (ensure proper referencing)
As a template for you assignment

Marketing enables potential customers to know about products and services available in a certain company and thus make them gain interest in those products. The needs of consumers have risen because they now have access to information through the media and other sources Perner (2010, p.2).

Therefore, it is important that a company have marketing strategies that meet the specific needs of the consumers based on the information they have.

Consumers are prospective buyers of products and services presented for sale. Consumer behaviour is the conduct that consumers show in buying, utilisation, and disposing of the product and services that they think will meet their needs.

Marketing strategy is a method for rendering a successful blend of needs with characteristics required by the consumers within a given market. Knowledge of consumer behaviour is very crucial in developing effective marketing strategies or techniques for creating enhanced marketing promotions Clemons (2008, p.3).

Research conducted on consumer behaviour is very important for companies because it helps them understand certain matters, which will help them, upgrade their marketing techniques.

For example, they would understand why consumers prefer one product to the other, the impact of consumer’s environment to their consumption, and the importance of consumer knowledge in making decisions Perner (2010, p.5).

The purpose of this discussion is to describe the reasons for using modern techniques to deal with customer behaviour as analysed by different writers.

Secondly, an analysis and discussion of several modern marketing techniques is given and finally a description of two Australian companies that have used marketing techniques to take advantage of consumer behaviour; that is Virgin Australia and BlackBerry is given.

According to Erick K. Clemons, consumers have knowledge of products available in the market and this knowledge has profound effect on choices they make when buying. Therefore, specific marketing techniques are necessarily to cope with their purchasing behavior.

Alteration in consumer behaviour has made price, product design, promotion, and physical placement and distribution, the major four keys of marketing outdated.

Adjustments in consumer behavior are also influencing a reexamination of the use of Porter’s work on the forces that establish competitive strategy Clemons (2008, p.10).The modification in consumer behaviour entails trading out rather than trading up.

It is more of satisfying the needs of each client and making wise selection. Modern marketing strategies apply consumer informedness to know the locations where goods and services lack and thus make necessarily arrangements to meet the needs of the consumers.

It would be a waste of time and resources to present new and special products and services if the clients have no information concerning them, for example their price, location, and specific features of the product Clemons (2008, p.12). Customers can get information on various products and services through the website.

With modern marketing technologies, a client is able to discover products and services which would cost less and still satisfy her needs Ayuba (2005, p.98). In addition, the consumer will locate and receive precisely what he or she wanted without compromising her or his preferences.

Further, a client can verify a product and its features. The customer knows that he or she is getting a good product and the marketer is able to obviate the uncertainty discount Clemons (2008, p.15)

According to Molesworth, Nixon & Scullion (2009, p.1) giving the example of a university setup, where the students are consumers, and the university a business, the university provides services according to the demands of the consumers.

This may lead to a situation where students may just get a degree certificate without adequate knowledge concerning the course Molesworth, Nixon & Scullion (2009, p.2). The use of marketing techniques is essential because the needs of students are changing and competition is peaking.

Higher Education Institutions train their students for a life of spending through getting employment, a mission of affirmation rather than renovation Molesworth, Nixon & Scullion (2009, p.9).

Students have changed their consumer behaviour in that they want their course work to open opportunities to their career goals. Vocational courses have become a service bought to enhance opportunities for future employment.

According to students and universities, education is good depending on financial growth, and its ability to satisfy the wants of student consumers instead of concepts of intelligent teaching.

Job allocation in the industry has led to students focusing on methods that increase their skills according to the demands of industries. Such methods weaken other prospective goals of Higher Education.

Therefore, a university has to offer courses that have a connection to the real world Molesworth, Nixon & Scullion (2009, p.10).

Hyperdifferentiation is a technique where a company manufactures a product that a possible buyer might desire. It involves changing flavours in drinks; alter colours and shape in products, or trade whatever product or service the company decides Businessknowlegesource.com (2010).

Information has made this technique possible. Information enables Hyperdifferentiation to create exceptional profits. Another technique that marketers use to satisfy the needs of their clients is resonance marketing. In this case, the company creates exact products and services that match the needs of their customers.

In this strategy, a company needs to be well informed about the demands of their clients and how much money the customers are willing to use to possess the products Clemons (2008, p.5). Resonance marketing controls and directs the delivery side of hyperdifferentiation.

It is being exceptional in providing the true wants of a customer and minimising the purpose of price in purchasing behaviour. Resonance marketing strategies has generated other new techniques Clemons (2008, p.8).

One is fat spot strategies, which utilise their market share for price control and take advantage of their products to guard their price. The British government uses entrepreneurial economic values in Higher Education to minimise costs and satisfy the consumers’ wants.

Some institutions of higher learning are applying marketing strategies to draw students by giving laptops, while others advertise courses highlighting prospective jobs associated with such courses.

Universities are employing teaching staffs straight from the industry to enhance the network with the industry and restore confidence to future scholar customers. This would guarantee that students receive the skills necessarily to work in the industry Molesworth, Nixon & Scullion (2009, p.7).

Blackberry Company, previously Research in Motion Ltd has introduced BlackBerry 10 Smartphone created to satisfy other needs the customer may have other than business. Their marketing strategy was to design a device that would allow consumers enjoy all features related to both their career life and personal life.

They also strategise to modify the current model by eliminating the home button so that there is effortless flow from one application to the other. This company is also planning to offer a large screen without compromising the typing experience in the Z10 McDermott (2013, p.2).

For clients who desire to have keyboard typing experience in their devices without compromising the size of the screen they have the Q10. Their marketing plan is to carry out face-to-face presentation of BlackBerry 10 with different categories of people such as public figures and Blackberry fanatics.

The other marketing strategy is creating a dozen videos exhibiting each of the main aspects of BlackBerry 10 which has been made available to customers though any device. The next marketing technique by BlackBerry is the Keep Moving Projects where they have included a writer, musician, and a film producer.

They will be recording in detail how these people have used their BlackBerry 10 during their productive routine McDermott (2013, p.3). This phone addresses the needs of a customer both in a professional and private manner.

Virgin Australia is an airline company, which uses marketing strategies to ensure that many customers are interested in their products and services. One marketing technique they have used is to join forces with Tourism Australia and other partners in a marketing campaign aiming at the international youth market.

They will apply conventional and digital programs as well as event and support activities to major markets in the world such as the UK, US, and Asia. Reward promotions are another marketing strategy for Virgin Australia Leon & Leslie (2004, p.55).

The company awards flyer points to customers depending on the frequency of using Virgin Airlines. In addition, the velocity card acquires points based on the purchasing of the customers.

In conclusion, consumers have information concerning the products and services available in the market, which in turn affects their purchasing behaviour. Therefore, modern marketing techniques are useful in ensuring that consumers get what they want without compromising their preferences.

One of the marketing techniques is hyper differentiation where a company manufactures a product that a prospective buyer might desire. Resonance marketing is a technique in which a company becomes exceptional in providing the true wants of a customer and minimising the purpose of price in purchasing behaviour.

Blackberry Company has used marketing strategies such as face-to-face presentation of BlackBerry 10 with different categories of people, creating a dozen videos exhibiting each of the main aspects of BlackBerry 10, and the Keep Moving Projects where they record in detail how particular persons have used their BlackBerry 10 during their productive routine.

Virgin Australia’s marketing strategy is to apply conventional and digital programs as well as event and support activities and use reward promotions to ensure they satisfy their clients.

In this writer’s opinion, a marketer should be flexible in terms of developing marketing techniques because the consumer behaviour keeps on changing.

It is more important to create products for specific customers according to their needs rather than create products for a general population with no information of what they really want.

Reference List

Ayuba, B 2005, Marketing: Principles and Management , Shukrah Printing, India.

Businessknowlegesource.com 2003 – 2010, How to market to today’s customer, <http:/www.businessknowledgesource.com/marketing/.

Businessknowlegesource.com 2003 – 2010, How to satisfy your customer’s needs through marketing, <http:/www.businessknowledgesource.com/marketing/.

Clemons, E 2008, ‘How Information Changes Consumer Behaviour and How Consumer Behaviour Determines Corporate Strategy’, Journal of Management Information Systems, vol. 25, no. 2, pp. 13–40.

Leon, G & Leslie, L 2004, Consumer Behaviour , Pearson Prentice Hall, Saddleback, USA.

McDermott, A 2013, ‘ Blackberry is no longer just for the suits’, Journal of Advertising Age , vol. 84, no.6, pp. 20-20.

Molesworth, M, Nixon, E & Scullion, R 2009, ‘Having, being and higher education: the marketisation of the university and the transformation of the student into consumer’, Journal of Teaching in Higher Education , vol. 14, no. 3, pp. 277_287.

Perner, L 2010, Consumer Behaviour: The Psychology of Marketing Assistant , <http:/www.consumerpsychologist.com/distribution.html>.

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IvyPanda. (2019, July 3). Modern Marketing Strategy. https://ivypanda.com/essays/modern-marketing/

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117 Marketing Management Essay Topic Ideas & Examples

Inside This Article

Marketing management is a crucial component of any business organization, as it involves planning, implementing, and controlling various marketing activities to achieve the company's objectives. As a marketing management student, you may be required to write essays on various marketing topics to demonstrate your understanding of the subject.

To help you get started with your marketing management essays, we have compiled a list of 117 essay topic ideas and examples that you can use for inspiration:

The role of marketing in achieving organizational goals
The impact of digital marketing on consumer behavior
The importance of market segmentation in marketing strategy
The role of social media in marketing communication
The concept of branding and its significance in marketing management
The influence of celebrity endorsements on consumer purchasing decisions
The effectiveness of influencer marketing in reaching target audiences
The role of customer relationship management (CRM) in marketing strategy
The impact of globalization on marketing management practices
The importance of market research in developing marketing strategies
The significance of pricing strategies in marketing management
The role of advertising in creating brand awareness
The impact of e-commerce on traditional marketing channels
The importance of ethical marketing practices in today's business environment
The role of product development in marketing strategy
The effectiveness of guerrilla marketing tactics in reaching consumers
The impact of cultural differences on international marketing campaigns
The role of data analytics in marketing decision-making
The importance of customer loyalty programs in retaining customers
The effectiveness of content marketing in attracting and engaging audiences
The significance of storytelling in marketing communication
The impact of environmental sustainability on marketing strategies
The role of customer feedback in improving marketing campaigns
The importance of personalization in marketing communication
The effectiveness of mobile marketing in reaching on-the-go consumers
The impact of influencer marketing on brand perception
The role of emotional branding in creating brand loyalty
The importance of social responsibility in marketing campaigns
The significance of customer retention strategies in driving long-term growth
The effectiveness of experiential marketing in creating memorable brand experiences
The impact of online reviews on consumer purchasing decisions
The role of customer service in building brand reputation
The importance of market positioning in competitive marketing environments
The significance of strategic partnerships in expanding market reach
The effectiveness of cause marketing in building brand authenticity
The impact of visual branding on consumer perception
The role of influencer partnerships in reaching niche audiences
The importance of market segmentation in personalizing marketing campaigns
The significance of customer lifetime value in marketing strategy
The effectiveness of omnichannel marketing in reaching consumers across multiple touchpoints
The impact of artificial intelligence on marketing automation
The role of chatbots in enhancing customer service experiences
The importance of voice search optimization in digital marketing
The significance of user-generated content in building brand credibility
The effectiveness of gamification in engaging audiences
The impact of virtual reality on immersive brand experiences
The role of augmented reality in enhancing product presentations
The importance of influencer authenticity in building trust with audiences
The significance of social proof in validating brand credibility
The effectiveness of referral marketing in driving customer acquisition
The impact of search engine optimization on website visibility
The role of pay-per-click advertising in driving website traffic
The importance of email marketing in nurturing leads
The significance of content marketing in establishing thought leadership
The effectiveness of social media advertising in reaching target audiences
The impact of video marketing on audience engagement
The role of customer reviews in influencing purchasing decisions
The importance of influencer partnerships in reaching new markets
The significance of affiliate marketing in driving online sales
The effectiveness of retargeting campaigns in converting leads
The impact of mobile marketing on consumer behavior
The role of location-based marketing in reaching local audiences
The importance of personalized recommendations in driving sales
The significance of mobile app marketing in engaging users
The effectiveness of chatbot marketing in automating customer interactions
The impact of social media influencers on brand perception
The role of user-generated content in building brand loyalty
The importance of influencer partnerships in reaching niche audiences
The significance of customer testimonials in building brand credibility
The effectiveness of social proof in validating brand authenticity
The impact of influencer authenticity in driving engagement
The role of influencer partnerships in enhancing brand awareness
The importance of influencer marketing in reaching younger demographics
The significance of influencer partnerships in driving online sales
The effectiveness of influencer collaborations in creating viral campaigns
The impact of influencer partnerships on brand visibility
The role of influencer marketing in creating authentic brand experiences
The importance of influencer endorsements in building brand trust
The significance of influencer partnerships in driving social media engagement
The effectiveness of influencer marketing in boosting brand awareness
The impact of influencer partnerships on audience reach
The role of influencer collaborations in generating user-generated content
The importance of influencer endorsements in building brand credibility
The significance of influencer marketing in driving website traffic
The effectiveness of influencer partnerships in converting leads
The impact of influencer endorsements on consumer purchasing decisions
The role of influencer marketing in creating brand loyalty
The importance of influencer partnerships in building brand authority
The significance of influencer collaborations in creating buzz around new products
The effectiveness of influencer marketing in generating social media buzz
The impact of influencer endorsements on brand sentiment
The role of influencer partnerships in enhancing brand perception
The importance of influencer marketing in creating emotional connections with consumers
The significance of influencer collaborations in driving brand advocacy
The effectiveness of influencer marketing in increasing brand visibility
The impact of influencer partnerships on brand storytelling
The role of influencer endorsements in building brand authenticity
The importance of influencer marketing in shaping consumer perceptions
The significance of influencer collaborations in fostering brand loyalty
The effectiveness of influencer partnerships in driving word-of-mouth marketing
The impact of influencer marketing on brand recall
The role of influencer endorsements in building brand equity
The importance of influencer partnerships in engaging new audiences
The significance of influencer collaborations in building brand trust
The effectiveness of influencer marketing in driving customer loyalty
The impact of influencer endorsements on brand reputation
The role of influencer partnerships in enhancing customer experiences
The importance of influencer marketing in creating memorable brand moments
The effectiveness of influencer endorsements in generating brand buzz
The role of influencer marketing in shaping consumer perceptions
The importance of influencer endorsements in building brand authenticity
The significance of influencer partnerships in driving brand engagement
The effectiveness of influencer marketing in increasing brand awareness
The impact of influencer collaborations on brand sentiment
The role of influencer partnerships in enhancing brand credibility

In conclusion, marketing management essays provide an opportunity for students to explore various marketing topics and demonstrate their understanding of key concepts and theories. By selecting a relevant and engaging essay topic from the list above, you can create a compelling and well-researched essay that showcases your expertise in marketing management. Good luck with your essay writing!

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Essay Samples on Marketing

Marketing career: crafting triumph through creativity and strategy.

The modern world is an intricate web of connections and communications, and at its core lies the vibrant marketing career. In this essay, we embark on a journey through the exciting realm of marketing, exploring its multifaceted nature, the skills it demands, and the opportunities...

A Brief Analysis of Samsung's Marketing Aim and Strategies

Samsung is a world famous brand that has been made popular not because of the products, but also their innovation in technology. It’s the seventh most valuable brand in the world. Myself I believe this is due to the marketing mix of the company which...

Marketing Strategy

Misleading Marketing Schemes in Australia and Their Impact

Marketing is the culprit of generating obesity. Marketing is detrimental to children’s health. Marketing is the culprit. Our country has been slammed with misleading marketing schemes and it is unacceptable. Marketers are using popular methods to wrongly entice young children to buy their products. An...

Advertisement
Consumer Behavior

Combination of Success: the Blend of Marketing and Customer Value

Marketing can be broadly defined as the communication channel linking a product or service to the targeted customers. Creation of value for customers is a critical task for marketers. From a customer's perspective, customer value is what they 'get' (benefits) relative to what they have...

Customer Service

A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

Amongst a few marketing plans that Malaysia Airlines’ could apply is consumer orientated sales promotion. In applying consumer orientated promotion, Malaysia Airlines’ can offer price-off deals on their plane tickets. Consumers are usually price sensitive, hence with applying price-off deals, consumers’ purchase decisions would be...

Marketing Plan

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Successful Marketing Strategy Starts With Great Advertisement

Advertisements: are best options to reach your customers, clients and patronisers. They can be the strategic procedures that guarantees contact with customers or prospects. Advertisement with various systematic approaches will attract someone’s attention better than single advertisement. You need to be systematic when promoting yourself...

Marketing and Advertising

The Pros and Cons of Digital Marketing Methods

Introduction Today Digital Marketing is a part of everyone’s life, from personal to professional use. People use it to get up-to-date information and the business evolved through this network (Chaffey, 2016). The Internet is the most cost-effective ways to promote businesses (Chaffey, 2016; Lu, 2016)....

Brand Management
Social Media Marketing

Non-profit and For-Profit Organizations

Non-profit and for-profit organizations share similarities and also have their differences. For-profit organisations stray far from non-profit organisations in their motives; for-profits are driven to boost revenue where non-profits hold more selfless motives and won’t suffer financial difficulties or loss. This difference flows into their...

Non-Profit Organization
Organization

Best topics on Marketing

1. Marketing Career: Crafting Triumph through Creativity and Strategy

2. A Brief Analysis of Samsung’s Marketing Aim and Strategies

3. Misleading Marketing Schemes in Australia and Their Impact

4. Combination of Success: the Blend of Marketing and Customer Value

5. A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

6. Successful Marketing Strategy Starts With Great Advertisement

7. The Pros and Cons of Digital Marketing Methods

8. Non-profit and For-Profit Organizations

Business Analysis
Mcdonald's
Dunkin Donuts
Family Business

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100+ Marketing Essay Topics

Crafting an outstanding marketing essay is a journey that often begins with selecting a compelling topic. At WriteOnDeadline, we understand the importance of this initial step. That’s why we’ve dedicated this post to sharing inspiring marketing essay topics that will not only ignite your passion but also appeal to your professors.

Table of Contents

What is a Marketing Essay?

A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze, and present arguments on marketing theories, market strategies, consumer behavior, product promotion, or other related themes. These essays not only test your knowledge of marketing principles but also your ability to research, analyze trends, and convey complex ideas succinctly.

Choosing the Right Marketing Essay Topic: A Mini Guide

Selecting a topic for your marketing essay should be a strategic process. Here’s a quick guide on how to do it:

Start by understanding the requirements for your assignment, as these will narrow down your scope. Then, brainstorm areas of interest within marketing, considering current trends, controversial issues, or gaps in research that intrigue you. Always opt for a topic that resonates with your passions but also challenges you—this balance will make your writing process enjoyable and academically rewarding. Validate your chosen topic by researching initial literature, ensuring there’s enough information available. Finally, seek feedback from peers or instructors before finalizing your topic, ensuring it’s compelling and feasible.

Exciting Marketing Essay Topics to Consider

Choosing a topic can be daunting, so we’ve compiled a diverse list of 30 engaging areas you could explore in your marketing essay.

Understanding Consumer Behavior

The psychological triggers behind impulsive buying
How cultural differences influence purchasing decisions
The impact of social media on consumer behavior

Digital Marketing Strategies

The effectiveness of influencer marketing
SEO tactics that dominate current digital marketing
Evaluating the success of email marketing

Branding and Brand Management

The journey of building a resilient brand image
Celebrity endorsements and their impact on brand perception
Crisis management: Reviving a tarnished brand

Ethical Considerations in Marketing

Exploring the effects of deceptive advertising
Ethical marketing: Is honesty more profitable?
The societal impact of marketing unhealthy food to children

Innovation in Marketing

How virtual reality is reshaping marketing experiences
The role of artificial intelligence in personalized marketing
Sustainable marketing: Shifting towards eco-friendly practices

Global Marketing

Overcoming cultural barriers in international marketing
Strategies for Successful Global Brand Expansion
Localizing products in foreign markets: Best practices

Content Marketing

The power of storytelling in content marketing
Strategies for Effective Content Marketing
Measuring the impact of content marketing

Challenges in Marketing

Combating digital ad fraud: Strategies and practices
Navigating marketing strategies during political unrest
The future of marketing in post-pandemic retail

Foundations of Marketing

Evolution and transformation of marketing through the ages
The core principles of marketing and why they matter
A comparative analysis of the marketing mix: 4Ps vs. 7Ps

Consumer Behavior Insights

Analyzing the role of emotions in buying decisions
Generational marketing: How baby boomers and millennials differ in their purchase behaviors
The increasing role of social proof in the digital age

Trends in Digital Marketing

The rise and implications of voice search marketing
Augmented reality: The next big thing in online marketing?
Chatbots and their effectiveness in customer engagement

Branding Dynamics

The science behind memorable logos and brand colors
Merging brands: Challenges and rewards of brand consolidation after M&As
The anatomy of a successful brand launch

Social Media Marketing

TikTok and its revolutionary impact on digital marketing strategies
The ongoing battle for organic reach on Facebook
Strategies to optimize user engagement on Instagram

Ethics and Morality in Marketing

The thin line between persuasion and manipulation in advertising
Greenwashing: Deceptive eco-friendly marketing and its consequences
Marketing to vulnerable populations: Ethical implications and safeguards

Marketing in the Age of Technology

Internet of Things (IoT) and its implications for marketers
Predictive analytics: Harnessing big data for targeted marketing campaigns
Blockchain technology and its potential uses in marketing

Relationship Marketing

Building brand loyalty in the era of instant gratification
Customer relationship management (CRM) tools and their efficacy in retaining consumers
The art and science of customer journey mapping

Integrated Marketing Communications

The role of public relations in holistic marketing strategies
Offline and online marketing synergy: Best practices
Crafting compelling brand narratives through transmedia storytelling

Niche and Guerrilla Marketing

The rise of pet influencers: Analyzing niche marketing strategies
Effective guerrilla marketing campaigns of the last decade: A case study approach
The balance between risk and reward in ambush marketing

Future of Marketing

Preparing for the metaverse: Next-generation digital marketing strategies
The role of biometrics in personalized marketing campaigns
Adapting to the post-cookie era: New strategies for online ad targeting

Retail and E-commerce Marketing

The resurgence of pop-up shops in the e-commerce era
Omnichannel marketing: Bridging the gap between offline and online retail
Consumer psychology behind free shipping and its impact on online sales

B2B Marketing

The unique challenges and rewards of B2B influencer marketing
Crafting compelling case studies as a B2B marketing tool
Account-based marketing (ABM): Tailored strategies for high-value clients

Marketing and Psychology

The power of color in influencing consumer choices
Understanding the anchoring effect in pricing strategies
Decoding the paradox of choice: Does more variety deter buyers?

Emerging Markets

Strategies for introducing a product in a newly developing market
Navigating marketing challenges in BRICS countries
The role of cultural sensitivity in marketing to emerging economies

Marketing in Healthcare

Ethical considerations in direct-to-consumer pharmaceutical advertising
Marketing strategies for telemedicine in a post-pandemic world
The role of content marketing in healthcare: Educating and promoting

Non-Profit Marketing

Challenges and strategies for marketing without a profit motive
The power of storytelling in non-profit marketing campaigns
Mobilizing social media influencers for charitable causes

Experiential Marketing

Crafting unforgettable brand experiences for consumers
Measuring the return on investment (ROI) of experiential marketing campaigns
The shift from product marketing to experience marketing

Marketing Analytics

The promise and pitfalls of marketing attribution models
Utilizing machine learning for predictive marketing analytics
Integrating qualitative insights into a data-driven marketing strategy

Sustainability in Marketing

Strategies for marketing eco-friendly products to skeptical consumers
The long-term benefits of sustainable supply chain marketing
Authenticity in green marketing: Beyond the buzzwords

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Useful References

To ensure your marketing essay is grounded in credible information, consider these authoritative sources:

American Marketing Association – Journals and insights from leading marketing experts.
Google Scholar – Access a wide range of scholarly articles on various marketing topics.
HBR (Harvard Business Review) – Explore articles from industry leaders and academics.
The Journal of Consumer Research – Find in-depth studies on consumer behavior.
AdAge – Stay updated on the latest trends and news in advertising and marketing.

Marketing - Free Essay Samples And Topic Ideas

Analysis of marketing mix strategies for wal-mart stores company.

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Supreme and Apple Marketing Strategy

Supreme Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied on word of mouth and foot traffic. Those who knew about the business in its early days, mainly consisted of an elite group of artists, […]

Apple Company Business Background

Steve Jobs and Steve Wozniak founded Apple Computers, Inc. on April 1, 1976. They conveyed to the new organization a dream of changing the manner in which individuals saw PCs. Jobs and Wozniak needed to make PCs little enough for individuals to have them in their homes or workplaces. They dreamt of a user friendly and convenient computer. Wozniak left Apple in 1983 because of a reducing enthusiasm for the everyday running of Apple Computers. Jobs at that point contracted […]

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The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Soaring High: an In-Depth Look at Emirates Airline’s Skywards Marketing Program

Emirates Airline has been a leader in changing the way people move by air. It is known around the world for its high-end products and excellent customer service. An important part of its success comes from the creative ways it markets itself, especially the Skywards program. This essay goes into detail about the Emirates Skywards program and how it has helped shape customer experience and trust. It also looks at how it has affected the airline's brand and place in […]

Running Head: CVS SWOT Analysis

Weaknesses: Weak existence outside of the U.S. Lawsuits over illegal refill practices Strengths: Largest retail pharmaceutical companies Strong brand presence Caremark pharmacy services – good Consistent in building shareholders value Consistent performance The broad range of health and wellness Strong accessibility Brand building to end tobacco sales Threats: Amazon expanding into the pharmacy market Government regulation and interventions Mail-order pharmacy Spread of prescription drug abuse Opportunities: Expand in the international market Growth with collaborations Growth w anti-aging drugs The aging […]

Unlocking the Marketing Magic of Hilton Hotel Chains

In the dynamic tapestry of the hospitality realm, the resonance of Hilton Hotels reverberates with a timeless charm that transcends the ordinary. With roots deeply embedded in a history approaching a century, Hilton has not merely etched its name onto the hotel industry canvas but has sculpted a narrative of opulence, coziness, and hospitality excellence. This exploration delves into the distinct allure and perpetual magnetism that distinguishes Hilton hotel chains, uncovering the nuances that set them apart in an industry […]

Speech on Digital Marketing Landscape: Insights from Digital Marketers in Dublin

Introduction Saunders et al. define. Defines research as "the systematic collection and interpretation of information with a clear purpose, to find things out" (Saunders et al. 2009). As this research is based on the perspective of Digital Marketers, qualitative research methods will be used. Insights for the Future of Digital Marketing in Dublin In-depth interviews will be conducted among the Digital agency based in Dublin in order to answer the research questions. The interview will be face-to-face and telephonic. Calls […]

Coca Cola Financial Analysis Essay

The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world. The analysis begins with details of each company’s overview, a ratio analysis, overview of accounting methods, and other key factors of operation. The information obtained in this financial statement analysis is gathered from actual financial data with the objective to show the similarities and differences in the financial accounting methods of the three giant monopolies […]

Adidas Target Market and Marketing Strategies: Navigating Challenges

Introduction Adidas was founded by a man named AdiDassler on August 16, 1949, in Herzogenaurach, Germany. Dassler was 49 years old at the time he created Adidas. He was determined to make the best quality sports equipment for all athletes. Adidas' first pair of shoes were designed with the signature Adidas three stripes on the side ("History"). It was not until 1954 that Adidas became a household name after the German football team won the World Cup. Dassler and his […]

Marketing and Academic Interests Essay

Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it's an important department in many business companies. Finding a company without a marketing manager is rare. The skills and techniques you obtain from marketing can help you, later on, to pursue in a business related course, because you will understand the importance of customer relations, communication, and stakeholders involved in the business. […]

About Apple Multi-Technology Company

Apple Inc. is a multi-technology company that was incorporated on January 3, 1977, focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Apple’s mission statement is, “to bring the best user experience to its customers through its innovative hardware, software, and services” (“Apple Mission Statement and Vision Statement In A Nutshell”, 2019) Apple’s vision statement is, “We believe […]

The Story Behind Target’s Rice Cooker Marketing

Target, the retail giant with a penchant for offering a wide range of products, has made quite an impression with its collection of rice cookers. These handy kitchen gadgets have found a permanent spot in many households, and Target's marketing plan for these rice cookers has been a key player in their success. In this essay, we'll take a closer look at Target's marketing strategy for their rice cookers, uncovering the elements that have contributed to their popularity and market […]

Proletarian Hunger Killers: the Socially Acceptable Addiction

The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction (Mintz, 1986). Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually contribute to the overall performance of employees or if they are mere luxuries. Comparatively, why are these substances, which are designed to make workers more […]

A Success in New Business

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The fear is due to lack of information of the product sold to the people which may have other side effects to the people's health. In […]

“Finding your Company’s Second Act,” Downes and Nunes (2018)

"In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain their market share after their first successful product launch. Yet, the article highlights that the attributes that aid a company during their start-up stage can […]

Company Analyses – Apple Inc.

Apple Inc. was incorporated in 1977 in California. The company engages in the design and manufacture of mobile communication devices, media devices, and personal computers. It sells a variety of software, services, accessories, networking solutions, and third-party digital content and applications. The company's products and services include the iPhone, iPad, Mac, Apple Watch, Apple TV, iOS, macOS, WatchOS, tvOS, iCloud, Apple Pay, and a variety of accessories, as well as the Mac App Store, iBook Store, and Apple Music. The […]

Apple Inc. in Business History

Today’s society has expanded the use of technology tremendously throughout the last several years. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends. Apple Computers Inc. was founded on April 1, 1976 by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing […]

Gun Laws – a Major Issue in Society Today

A major issue in society today is the topic of stricter gun laws and it creates many different controversies. The Second Amendment of the constitution allows citizens the right to keep and bear Arms, so why are people raging about the opposing views of others? Globally, people are debating on whether or not guns should be so easily accessed. According to the Crime Prevention Research Center, over 50 percent of murders occur in 2 percent of the nation's counties. With […]

Successful Business of Apple Company

Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. The company's capitalization has reached 1.003 trillion dollars. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform - Nasdaq - the company's capitalization has already exceeded 1.008 trillion dollars. Apple's phenomenal record is explained not only by the successful business and innovation […]

The People’s Platform: Taking Back Power and Culture

In The Digital Age, by Astra Taylor, presents two significant views that Taylor argues against the debate of how social media takes effect in the work of social production. The first view of position is the techno-optimist view which illustrates a positive view and can also be described as the Utopian view for technology and social production. The notion of free culture is for the techno-optimist view which is represented through social media openness that creates an equalized social ground […]

Decade Sports: Strategies for Industry Success

About Decade Sports is a private and an independent sports company that ensures the highest quality in arranging the international sports events. The quality thus provided is ensured that the clients businesses have sufficient scope for expanding and sustaining. The employees of Decade sports are scattered in offices in London, Barcelona and Berlin. Decade Sports is a 20 year old organisation in offering Sports hospitality and organising events at Global sporting events like Champions league, World championships in Football and […]

The Utilization of Sex in Advertisement

Introduction The utilization of sex in advertisement seems to have expanded these days (Dianoux & Linhart, 2010) and perceived as vital yet extendable region of research (De Barnier & Valette-Florence, 2006). Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations vigorously putting resources into utilizing offers in their ad endeavors, for example, sexist pictures, experiences, and sentimental issues. (Akhter, Abassi & Umar, 2011). Utilizing nakedness […]

Women’s Role in Society and Sexist Advertisements

"There are various issues that we want to solve by conducting this investigation. One of the issue suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in society, where feminist try to break the norm of the common female body image by starting feminist movement such as #MeToo, a movement against sexual […]

Apple as One of the Biggest Companies on the Planet

Apple’s BackGround Apple Inc(formerly Apple Computer, Inc) was founded by Steve Jobs and Steve Wozniak on April 1, 1976. The company was later incorporated on January 3, 1977. Apple’s products are mainly consumer electronics, personal computers, software, servers. In addition, Apple is also a digital distributor, often distribute music, film, video, etc. In the last three decades, Apple Inc has been predominant manufacture of personal devices but found little success due to low market share in the 1990s. After Steve […]

The American Dream Today

In today’s society Americans thrive on materialism. The American dream is becoming more and more materialistic. America is a nation obsessed with shopping and buying unnecessary products. It doesn’t matter how much “stuff” we have its never enough, we need the newest thing out and we need it now. (take it for granted). It has become like a competition amongst everyone to get that newest/best product out there even though you might not need it. Do you really need that […]

Sport and the American Dream

Lifestyle branding, according to the documentary, is when the brand does not only promote their product but is inspired to seek the lifestyle of people. As an example, brands that we see today like Nike, Coca Cola, and Tommy Hilfiger, are marketing lifestyle and focused on promoting their brand by motivating people with desirable lifestyles instead of just focusing on promoting their product. Before this way of marketing by corporates, brands like Quakers would promote their product with these cartoon […]

Nehi Soda: a Fizzy Journey through Time and Taste

In the effervescent world of soft drinks, where brands rise and fall with the ever-changing tides of consumer preference, Nehi Soda stands as a testament to timelessness and nostalgia. While today's soda market may be dominated by big players with massive advertising budgets, taking a sip of Nehi transports us back to a simpler era, where regional brands held their own and flavored sodas were a novel treat. Originating in the early 20th century, Nehi Soda, pronounced 'knee-high,' was introduced […]

Dr. Thunder: the Intriguing World of Off-Brand Sodas

When you stroll through the beverage aisle of a supermarket, amidst the familiar logos and classic brands, you might spot a can that piques your curiosity: Dr. Thunder. At first glance, it might seem like a distant cousin of the more famous Dr. Pepper, but what truly lies beneath this off-brand label, and why does it intrigue so many? Dr. Thunder is not just a drink; it's a testament to the phenomenon of store brands and the intriguing world of […]

Apple — Environmental Analysis and Branding Strategies

Apple is a corporation that is best known for the sale of apple computers, iPods and iPhones. They are also known for the sale of computer software and other consumer electronics. Like any other company dealing with the sale of consumer product the corporation faces both external and internal forces. These internal and external environment are used to determine the position of Apple's corporation in terms of strength, opportunities, weaknesses and threats. The corporation then use the results of the […]

Essay on Marketing

Students are often asked to write an essay on Marketing in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Marketing

The world of marketing.

Marketing is about spreading the word on products and services. It helps companies connect with customers.

Understanding Customers

Effective marketing begins with understanding what customers want and need. Companies study people’s preferences and behaviors.

Creating Products

Using customer insights, businesses develop products that solve problems or bring joy.

Communication is Key

Marketing involves telling people about products through ads, social media, and more. Clear communication is crucial.

Building Brands

Adapting and growing.

Marketing strategies change based on feedback. Companies adapt to stay relevant and successful.

Marketing is like sharing stories that connect what people need with what companies offer. It’s an exciting way to make products part of our lives.

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250 Words Essay on Marketing

Understanding the power of marketing.

Marketing: a concept that shapes the modern world. It’s more than just ads and promotions; it’s the engine driving business success. Let’s explore its significance.

The Essence of Marketing

At its core, marketing is all about connecting products or services with people’s needs and desires. It’s about creating value, not just selling. Effective marketing answers the question, “Why should customers choose us?”

Segmentation and Targeting

Value creation through branding.

Branding isn’t just a logo; it’s the emotions and perceptions associated with a product. Strong brands build trust and loyalty, allowing companies to command premium prices.

The Digital Revolution

The digital age has revolutionized marketing. Social media, search engines, and online ads allow for precision targeting and personalized communication. It’s not about bombarding, but about engaging.

Content is King

Analyzing and adapting.

Marketing isn’t a one-shot deal. It’s a constant process of analyzing results and adapting strategies. Tools like analytics help track what works and what doesn’t, leading to informed decisions.

Ethics in Marketing

With great power comes great responsibility. Marketing should be ethical, transparent, and respectful. Deceptive practices might bring short-term gains, but they erode trust in the long run.

The Bottom Line

In a nutshell, marketing is the bridge that connects what you offer with those who need it. It’s not just about selling but about creating lasting value. Understanding its principles can propel businesses toward success in the modern world.

500 Words Essay on Marketing

Marketing: connecting the dots for successful business.

Marketing is like a magical thread that weaves businesses and customers together, creating a world where products and services find their perfect match. In this modern age, new-age techniques like Virtual and Augmented Reality (VR/AR), Chatbots and Conversational Marketing, Programmatic SEO , Social Commerce, and Neuromarketing have added exciting dimensions to this field. Let’s delve into the basics of marketing and explore how these techniques have transformed the way businesses reach out to us.

Imagine you’ve baked the most delicious cookies in town. You want everyone to know how tasty they are. That’s where marketing comes into play. Marketing involves all the activities that help you promote and sell your products or services. It’s about understanding what people want, creating something they’ll love, and then letting them know it exists.

Meeting New Friends: Customers and Businesses

In the world of marketing, two important players dance together: customers and businesses. Customers are people like you and me who need things. Businesses are the ones that make those things. Marketing helps these two groups find each other.

Traditional vs. Modern Marketing

Traditional marketing used to be all about newspapers, TV ads, and posters. But today, things have changed a lot. Businesses use new-age techniques to grab our attention in creative ways. Virtual and Augmented Reality (VR/AR) let us experience products almost like they’re real. Chatbots talk to us on websites and social media, making shopping feel like chatting with a friend. Social Commerce lets us buy things through platforms like Instagram and Facebook, as if we’re shopping with friends online.

Getting Found: SEO

Think about searching for something online. How often do you go past the first page of search results? That’s why businesses use SEO. It’s like making sure your cookie recipe appears at the top when someone searches for “delicious cookies.” This technique helps businesses get noticed by improving their online visibility.

Understanding Your Brain: Neuromarketing

Ever wondered why some ads just stick in your head? Neuromarketing dives into how our brains respond to ads. Businesses use this technique to create ads that connect with us on a deeper level. It’s like making sure your cookie commercial triggers happy thoughts every time you see it.

Chatting with Businesses: Conversational Marketing

Have you ever had a chat with a robot on a website? That’s Conversational Marketing. Businesses use chatbots to talk to us, answer our questions, and even help us choose the right products. It’s like having a helpful assistant while shopping.

Shopping in Your Pajamas: Social Commerce

Putting it all together.

Marketing is like a puzzle where every piece matters. Businesses create amazing products, use modern techniques like VR/AR, Chatbots, Programmatic SEO, Social Commerce, and Neuromarketing to make us notice them, understand us better, and make shopping a breeze.

In conclusion, marketing is the bridge that connects what we need with what businesses offer. Through traditional and new-age techniques, it has evolved into a captivating journey that is all about understanding, connecting, and engaging with customers. Whether it’s through the immersive experiences of VR/AR, the friendly conversations of chatbots, the smart visibility of SEO, the emotional impact of Neuromarketing, or the convenience of Social Commerce, marketing continues to shape the way we discover, choose, and enjoy the products and services that make our lives better.

If you’re looking for more, here are essays on other interesting topics:

Marketing Strategy Essay: Quality of the Product

The Role of a Quality of the Product in the Marketing Strategy

If the product is of low quality, all marketing efforts will fail. A nice packaging, attractive promotion or even a lower price of competitors cannot replace quality. The successful marketing strategy is the one that has all elements balanced. This is the only way to attract customers and hold them in a long-run.

Marketing strategy includes all activities aimed at the increase in sales and a sustainable competitive advantage based on the selected marketing mix that consists of 4 Ps or product, price, place, and promotion (McCarthy). All elements of the marketing mix are equally important and must be harmonized in order to achieve the marketing goals. The product is what sells to customers and the base of the business operations. It must have an adequate price which is determined by costs and must be brought to the consumer through selected distribution channels. Customers also must be informed about the product that is offering. In services, marketing is added three more elements – process, people and physical environment, which makes the 7 Ps (Booms et. al.).

Although all elements of the marketing strategy are important, the quality of the product is crucial because creates a customer satisfaction (Singh 5). Even when all other elements of the marketing strategy are in line with the market, if the quality of the product is low, the customers will not be satisfied and will stop buying the product. The quality of the product also creates value (Singh 5). Furthermore, product quality has a direct and positive influence on ROI, market share and price (Jacobson and David 32). Customers are willing to pay higher prices for higher quality. Also, a quality product will easier enter the market and increase market share. In return, higher prices and market share have a positive feedback effect on increasing the quality and altogether increase ROI (Jacobson and David 42). It is enough to look the well-known brands, such as iPhone, Mercedes, Nike or Armani to see that with high quality always goes high price, a huge market, and enormous business success. However, customers will buy only what they want, so the company must find the right mix of all elements.

Therefore, though all four elements of the marketing strategy are important, without a quality product a company cannot survive in the market, even if has the most significant competitive advantages in other aspects of marketing. Very often a quality of the products is the crucial factor in the decision to purchase a product because it determines customer satisfaction.

Works Cited

Booms, Bernard H. and Mary Jo Bitner. “Marketing Strategies and Organization Structures for Service Firms.” Marketing of Services , American Marketing Association, 1981, pp. 47–51. Jacobson, Robert, and David A. Aaker. “The Strategic Role of Product Quality.” Journal of Marketing , vol. 51, no. 4, 1987, pp. 31–44., doi:10.2307/1251246. McCarthy, E. Jerome. Basic Marketing . Richard D. Irwin, 1964. Singh, Meera. “Marketing Mix of 4P’S for Competitive Advantage.” IOSR Journal of Business and Management , vol. 3, no. 6, 2012, pp. 40–45., doi:10.9790/487x-0364045.

Are you good at marketing strategies? Because if you aren’t, you are likely to be bored while writing your marketing strategy essay. But we are here not just to empathize with you for receiving another assignment you don’t want to do; we are here to help. First of all, we present to you our base of free essay samples, and the marketing strategy essay posted above is one of them. You can use these samples as templates for your own writing, but remember to operate within the realms of copyright restriction.

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Marketing Strategies in Small Business

📄 Words:	3900
📝 Subject:
📑 Pages:	17
✍️ Type:	Essay

Introduction

In recent years, small businesses have become increasingly important to national economies because of their high contributions to Gross Domestic Products (GDPs). Their importance is partly supported by their versatility and flexibility. Marketing is a key part of their success and it emerges as the functional area of business that this paper draws upon in the formulation of a research proposal to investigate the development of small businesses from a marketing perspective.

Marketing refers to creating, communicating, and delivering a business’s value to customers (Fiore, Niehm, Hurst, Son, & Sadachar, 2013). The marketing value chain process involves the evolution of ideas from the conception stage to the creation of customer value. For most businesses, this process includes the coordination of four concepts of marketing: product, place, price, and promotion (Schmitt, 2013). Based on these insights, the proposed study will conceptualize small businesses in terms of how they meet customer needs and satisfaction. Thus, this functional area of business will invariably appeal to a business’s tightly integrated effort to discover and arouse a customer’s senses to buy its products and services.

Some seminal works of literature that would be used in the proposed study will be derived from different databases and they will include journals, books, industry reports, government publications, and credible websites. Some key pieces of literature that underpin this study are based on the works of Katona (2014), Blankson, Cowan, and Darley (2018) (among others). Key theories from classical and neo-modern theories of marketing from world-renowned scholars in the marketing field, such as Philip Kotler, would also be used to get a deeper understanding of the research topic.

The work-based framework that will be used to undertake the research is premised on the view that without proper marketing, businesses will not have any sales and seize to exist (Fuat, Giana, Nikhilesh, & Rohit, 2013). This concept hinges on the understanding that marketing helps businesses to find the shortest path between their brands and customers. The same concept will help small businesses respond well to customer needs through ongoing product development processes. This view is partly supported by the works of Karatum (2017) and Shultz (2017) who say that successful small businesses do not produce one product and quickly move on to the next; instead, they stay the course and take the time to keep modifying their products to better appeal to the needs of their target customers. Lastly, the work-based context that supports this research is premised on the understanding that the concept of marketing would help to identify consumer needs.

Some concepts and theories that have been studied in class, which would help the researcher to undertake this research include how to develop a research proposal, how to conduct critical analysis, and how to undertake qualitative and quantitative reviews. Financial and risk management concepts that have been taught in class would also be instrumental in helping the researcher to understand the link between marketing and the financial performance of a business. Collectively, the concepts learned in school are not only beneficial in helping the researcher to understand how to conduct the study, but also to draw a link between marketing concepts and the performance of small businesses (Taneja & Toombs, 2014).

The motivation for undertaking this research is premised on the researcher’s interest in entrepreneurship and small business management. The critical importance of small businesses in the economy and the growing need to stay ahead of the competition are also other motivating factors for undertaking this research because although small businesses are increasingly asserting their importance in economic development, the barriers to entry are usually low, thereby attracting competition in the field (Fiore et al., 2013). The researcher understands that “staying ahead of the curve” involves the proper understanding of marketing strategies that would increase a business’ visibility. At the same time, the researcher is intrigued by the changing nature of marketing in today’s fast-paced technology world. For example, the growth and spread of social marketing in many global and local markets have revolutionized how marketers plan their strategies. These developments further increase the researchers’ curiosity and interest in the current study.

The proposed research is important because it will add to the growing body of knowledge surrounding marketing strategies in the 21 st century. Particularly, it would be useful to people who are interested in understanding how changing consumer preferences and market dynamics in the 21 st century have influenced how businesses operate. The findings of the proposed investigation would also be useful to practitioners who seek to understand how marketing strategies could be used to appeal to the unique dynamics of small businesses because most of the literature out there is generalized to appeal to all types of businesses. Therefore, the current study would help practitioners to get a contextualized understanding of market dynamics on the small business front. The aim and objectives of the study appear below.

Aim and Objectives

Existing studies that are aimed at understanding marketing dynamics are often varied and far-between. Part of comprehending how businesses can improve their competitive positions, relative to their business functions is understanding what other researchers have written about the research topic. Therefore, one objective of this research will be to review relevant literature on small business marketing. By doing so, it would also be instrumental to also understand the impact of marketing strategies on business performance. This analysis will outline the link between marketing and business performance because it would explain how the adjustments of the marketing formula help businesses to shore up or frustrate their success (Tribby, 2013). Therefore, a key tenet of the proposed review will also involve establishing the impact of marketing strategies for small businesses.

Part of the process of understanding the link between small business performance and marketing strategies is getting the right data. Doing so would involve designing the appropriate data collection instruments to help the researcher get the right information for analysis. Based on this need, part of the research goals would be to make a questionnaire survey of small businesses and analyze the findings. This objective would be linked with improving the performance of small businesses and understanding how marketing would help them to foster the same. Therefore, one goal of the proposed study will be to pinpoint the significance of marketing strategies on small business development. Collectively, these goals will help the researcher to demonstrate the development of small businesses from a marketing perspective. A list of the aim and objectives of the research appear below.

Research Aim

To analyze the development trend of small businesses from a marketing perspective

Research Objectives

The objectives of the paper are as follows:

To review relevant literature on small business marketing in the UK
To establish the impact of marketing strategies for small businesses
Make a questionnaire survey of small businesses and analyze the data
To pinpoint the significance of marketing strategies on small business development

Identification and Initial Review of Key Literature

Several kinds of literature will be vital in undertaking the proposed study. In this section of the proposal, ten sources of research are highlighted as having met this criterion. One article is by Raska, Keller, and Shaw (2014) which will be instrumental to the researcher because it helps to explain the main marketing concepts underlying the operations of small businesses. Although the study has a strong academic focus, it will be vital in highlighting the main theories and concepts of the discipline, thereby providing the strong theoretical and conceptual models needed to understand the marketing activities of small businesses.

The journal article by Vladimir, Polyakov, and Romanov (2013) is also another useful source of research material for the proposed study because it explains past and on-going trends in the marketing space, which would be instrumental in helping the researcher to understand how small businesses are adapting to the same. For example, the paper delves into the intrigues surrounding emerging communication technologies in the business environment and explains how marketing communication strategies and principles have evolved to give businesses a competitive edge over others. The article also takes a keen focus on advertising and explains the lifecycle of the advertising market. Future directions of marketing are also explained in the article, thereby providing the researcher with a possible indicator of where the proposed study should be focused on.

The article by Osterland (2014) also explains some of the trends in the global economic environment that affect the operations of small businesses. However, unlike Polyakov, and Romanov (2013), the researcher explains legal trends in the industry that would affect the operations of small businesses. The article talks about Congress’s efforts to limit the deductibility of advertisement costs and points out that such an effort would affect the prices and marketability of different products and services across the board. The article further explores the effect of policy changes on the marketing strategies of small affirms, with a firm emphasis on how they influence advertising plans and strategies.

Another force that researchers have noted to have a significant impact on the development of small businesses is technology. The article by Alford and Page (2015), (which is also another critical resource to use in this study) highlights its importance and demonstrates that it is critical to the survival of small businesses. This finding was developed after the researchers conducted a study on 24 owner-managed businesses in the United Kingdom (UK). The study also established that small businesses have a strong appetite for technology because they recognize the marketing opportunities they create as they strive to remain competitive in today’s fast-paced society. Key tenets of the article also demonstrate that the same organizations recognize the agility that technology brings to their operations and the stronger market orientation it gives them, relative to traditional marketing strategies (Alford & Page, 2015). Although the findings of the study are limited to the niche sample, through their article, Alford and Page (2015) present a model that could be tested across other populations.

The study by Tanej and Toombs (2014) takes a more pragmatic approach in investigating the impact of technology on small business development by specifically investigating the impact of social media on businesses. The article suggests that social media has changed how businesses structure and deliver their messages to customers (Tanej & Toombs, 2014). It shows that small businesses are increasingly relying on social media to reach current and future customers, including shoring up the viability, visibility, and sustainability of their businesses. Tanej and Toombs (2014) developed these findings by investigating the role and relevance of social media in small business development. The study was guided by four objectives: evaluating the most appropriate social media platform for marketing small businesses, analyzing the benefits and weaknesses of using social media to market small businesses, finding out how social media helps businesses to differentiate their products and services, and assessing the need for small businesses to integrate social media use in their business plans. This article will be important in understanding the critical role social media plays in the success and development of small businesses.

In the book titled “Social Media for Dummies,” Hiam and VLeBooks (2014) further explore the need for small businesses to embrace this technology platform in marketing their businesses. They argue that businesses can no longer stay away from social media because marketing businesses on this platform is not an option, but a necessity. The book is aimed at explaining how businesses can effectively use social media to create a vibrant marketing strategy to reach their customers. Key concepts that could be borrowed from the book include how to adopt social media changes on Facebook, Twitter, Pinterest, and the likes to improve a marketing plan and understanding tips businesses could use to engage communities (through their marketing plans). Lastly, the article is instrumental in understanding how businesses could leverage data and learn more about their targeted communities.

Besides simply using technological platforms, such as social media to improve the performance of businesses, Pophal (2015) takes a more detailed approach of marketing by demonstrating the need for businesses to evaluate the contents of the messages they convey to their customers. He explains these views in an article that encourages small businesses to leverage the value of content marketing on their businesses (Pophal, 2015). Furthermore, he highlights the need for the same businesses to have a strong direction (or strategy) that will inform their social media marketing strategies. To highlight the need for businesses to adopt this approach, Pophal (2015) reports that only 39% of the businesses he sampled had a documented strategy for undertaking their content marketing efforts.

The proceedings of the 1982 Academy of Marketing Science (AMS) presented a more thorough understanding of the models and theories of marketing that could be used to understand the activities of small businesses. The conference was held in Las Vegas, Nevada, and Kothari, Arnold, and the Academy of Marketing Science (2015) presented the findings in a journal, which will be a core source of research for the proposed study. The conference delved into different areas of marketing research, including industrial and international marketing. The main advantage associated with its proceedings is that peers and experts in the marketing field attended it (Kothari et al., 2015). Therefore, the findings derived from the meeting are reliable and credible. Leading scholars and practitioners in the marketing field have also edited the information contained in the journal.

Petruzzellis and Winer (2016) published a similar set of marketing concepts from the 2015 academy of marketing science and demonstrated that there is a need for practitioners and experts in the field to reconsider how traditional concepts of marketing work in the modern-day business environment. The findings of this book set the stage for some of the views highlighted by Alford and Page (2015) because the two authors investigate changes that have happened in the marketing space and that affect the performance of small businesses. At the same time, Petruzzellis and Winer (2016) present an update of the works of Kothari et al. (2015) because the latter’s findings are based on traditional and classical marketing theories and concepts. Broadly, Petruzzellis and Winer (2016) propose new marketing theories and concepts that should be used by businesses in today’s business environment. They also highlight the need to determine the most efficient and effective marketing strategies to apply in the business environment.

The work of Donnelly, Simmons, Armstrong, and Fearne (2015) supports the above views. It will be a key resource in the proposed study because it alludes to the need to use big data in formulating marketing strategies. The researchers paid strong attention to the importance of small businesses to use big data assessment techniques in the process. Their review was based on information retrieved from how customers used their loyalty cards in small retail businesses (Donnelly et al., 2015). The analysis was completed using a longitudinal case-based approach and included the views of customers from large retail businesses (such as Tesco). Generally, the researchers indicated the need to have precise and structured marketing plans for small businesses. They further argued that this proposal aligns with the intuitive feel of markets that many small business owners have. Lastly, they highlighted the need to have employees play a key role in the formulation of marketing plans. This article, together with the other nine highlighted in this literature review, will be instrumental in explaining how small businesses implement their marketing plans and how they manage the successes and failures associated with the same process.

Research Approach

Research design.

The mixed methods research approach would be used for the proposed study. It involves the use of both qualitative and quantitative elements in a study. The mixed methods research approach applies to the study because of its exploratory nature. Jackson, Deafenbaugh, and Miller (2018) support its use in exploratory research studies because they argue that using only one type of approach (qualitative or quantitative) could limit a researcher. The multifaceted nature of marketing as a business concept also justifies the use of the mixed methods research approach in the proposed study because the concept contains both qualitative and quantitative aspects of analysis (LeBaron et al., 2018). For example, marketing involves an analysis of consumer behaviors, attitudes, and qualitative perceptions. At the same time, it is linked to business performance, which is often denoted by quantitative elements such as sales numbers and the percentage of return customers. Using only one research approach (either qualitative or quantitative) could limit the researcher from effectively understanding the development trends of small businesses from a marketing perspective. Therefore, the use of the mixed methods research approach allows the researcher to analyze data more comprehensively, especially because it can manage numbers, words, pictures, narratives, and many more (Cannon, Arcara, Graham, & Macy, 2018). This approach is also useful in answering the research questions because Jordan (2018) says it helps in answering a broad range of topics.

The main weakness of the mixed methods research approach is the possibility that researchers and readers may only be familiar with one type of research approach (either qualitative or quantitative). The use of the mixed methods research approach may also pose a challenge to the researcher when developing the questionnaires for the surveys because they need to accommodate both qualitative and quantitative elements in the review (Fox & Alldred, 2018). This issue also creates another challenge in managing the overall research project because the surveyor would have to accommodate both quantitative and quantitative methodologies in the data. Lastly, researchers claim that this research method is time-consuming (Fox & Alldred, 2018). Although the concerns associated with the use of the mixed methods research approach are valid, the advantages associated with its use overshadow the disadvantages of the same. Based on this fact, the mixed methods research technique emerges as the best approach to use in the proposed study.

Data Collection

Data will be collected as a survey of 20 small businesses in London. The businesses sampled will mainly be in the retail sector/industry and they will be identified based on their turnover numbers. Here, the researcher will use the definition of Karatum (2017) and Shultz (2017) who suggest that small businesses are those that have a turnover of less than $10 million. The survey will be administered as a structured questionnaire, which will have several questions for the managers of small businesses.

The survey method is selected for the proposed study because of its high representativeness (Letenyei, Bodor-Eranus, & Nagy, 2013). The good statistical significance associated with surveys was also another motivator for using the data collection instrument because studies developed by Schaefer and Reuter (2016) have shown that the high representativeness of the survey method is associated with good statistical significance. At the same time, it is easy to analyze multiple variables using the technique (Couper, 2017).

The weakness of the survey method that may impede its efficacy in the data collection process is its inflexible design (Taylor, 2017). In other words, the structured nature of the survey instrument cannot be changed in the middle of the data collection process. However, this weakness could also be a strength of the study because the structured nature of the data collection instrument could mean that the information collected is standardized and fair (Davino, Fabbris, & SpringerLink, 2013). Lastly, some of the questions that will be developed for the survey could be inappropriate for certain audiences or businesses. This weakness emanates from the standardized nature of the survey questions. While the researcher will strive to develop questions that appeal to a wide variety of small businesses, they may not satisfactorily capture the marketing dynamics of all the small businesses sampled.

Data Analysis Method

The research will be analyzed using the Microsoft excel method. This technique will be used in the data analysis method because it is equipped to handle statistical data. The choice for this research design is pegged to the fact that data will be collected as surveys and the findings will be sampled in numerical form. The excel method will help the researcher to ascertain three things regarding the data analysis process. The first one is whether there are significant differences in terms of the information being provided by the respondents. The second one is whether the data received from the survey are correlated and lastly, it will help to establish whether the responses given about one question are significantly different from those of other questions (Rhee, Kessl, Lindback, Littman, & El-Kareh, 2018). The data analysis process will comprise of several steps, which are enumerated below.

Calculation of simple statistics such as mean, median, and average
Graphically representing the questions asked, with a keen understanding of the potential for error bias
Developing a histogram for analyzing the questions and interpreting them
Analyzing the survey responses with historical data and averaging it over time
Comparing data across different groups of responses and testing to see if there are significant differences
Performing a correlation analysis to establish if there are relationships between different variables measured

Ethical Issues in the Research

The privacy of the respondents who take part in the study will be protected. Therefore, there will be no attempt to reveal their identity or business locations because the study will purely be meant to collect information about the industry and not expose individual business strategies pursued or adopted by the small businesses. Therefore, any self-identifying data relating to the respondents will be omitted from the final report according to the recommendations of Yip, Han, and Sng (2016).

Confidentiality

All the respondents will be sufficiently informed about the purpose of the study. Part of the process will involve informing them that the views they give in the research are purely for academic purposes. They will also be furnished with enough details about the research to be able to respond accordingly. However, the researcher will strictly process the information given by them. In other words, the researcher will not share information with other entities. Part of maintaining the confidentiality agreement will be the adherence to strict guidelines surrounding data management as explained below.

Data Management

The data provided by the respondents will be stored in a computer and secured with a password. Upon completion of the research, the data collected will be destroyed.

Informed Consent

All participants who take part in the study will be expected to do so freely. In other words, they will not be coerced or induced to participate in the study. The participants will also be free to withdraw from the study without any repercussions.

Research Plan

The proposed research will be divided into six processes. The first one will be conducting a preliminary study and the second one will involve the formulation of data collection instruments (surveys). The third process will involve identifying potential research participants and seeking permission to conduct the study. The fourth step will involve data collection and it will pave the way for the analysis process, which will be the fifth step in the research process. The last step of the research study will be the conclusion section, which involves the preparation of the final report and its presentation. These processes are expected to take four months and they are explained in the Gantt chart below.


Preliminary Research	X
Development of Survey		X
Identifying potential research participants and seeking permission to conduct the study			X
Data collection				X	X
Data Analysis						X	X
Preparation of final report and presentation of findings								X

Alford, P., & Page, S. (2015). Marketing technology for adoption by small business. The Service Industries Journal, 35 (11), 655-669.

Blankson, C., Cowan, K., & Darley, W. (2018). Marketing practices of rural micro and small businesses in Ghana. Journal of Macromarketing, 38 (1), 29-56.

Cannon, A., Arcara, J., Graham, L., & Macy, R. (2018). Trafficking and health: A systematic review of research methods. Trauma, Violence, & Abuse, 19 (2), 159-175.

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Marketing Strategies Essay example
Marketing Strategies Essay example. Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach \a target ...
How to Create a Complete Marketing Strategy in 2024 [Data
This SMART goal guide can help you with more effective goal-setting. 3. Identify your target audience and create buyer personas. To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape.
103 Digital Marketing Essay Topic Ideas & Examples
Here are 103 digital marketing essay topic ideas and examples to help you get started: The impact of social media influencers on consumer behavior. The role of storytelling in digital marketing campaigns. The rise of video marketing in the digital age. The importance of personalization in email marketing. The future of artificial intelligence ...
Free Strategic Marketing Essay Examples & Topic Ideas
This essay explains the impact of marketing strategies and financial principles utilized in the sports industry and how the coaching career can impact sports success through marketing and practicing financial principles. Pages: 2. Words: 647.
How To Write A Marketing Essay
2. Select a focused, compelling topic. With the assignment parameters firmly in mind, choose a specific, interesting topic angle to explore in-depth. Overly broad, generic topics like "social media marketing strategies" make it extremely difficult to comprehensively research, structure, and provide unique value in the essay.
(PDF) Research in Marketing Strategy
within the doma in of marketing stra tegy includin g: (1) how to. create orga nizational stru ctures that bett er enable developm ent. of marketing st rategies that he lp navigate and adap t to ...
How to Write A Marketing Essay: Full Guide
A marketing essay is a piece of writing that explores different aspects of marketing, including market research, product development, pricing, advertising, distribution, and sales strategy. This type of essay requires the writer to be informed about current marketing trends and principles and to critically analyze a given marketing situation or ...
Amazon Company's Marketing Strategies
Amazon's five forces of competition are mainly defined by the supplier power, buyer power, competitive rivalry, threat of substitution and the threat of new entry. Like other companies, Amazon is not immune to these forces. The supplier power affects Amazon's activities in different ways. Advantageously, Amazon has used its influence in the ...
Marketing Strategies, Essay Example
The commonly used product marketing strategies include value pricing, penetration pricing, and price skimming. Value pricing involves selling high value product or service at a low, value price (but the selling price is not below cost) ( Bovay , 2008). The price is what the customers would perceive to be low, and the customers' perceptions ...
Modern Marketing Strategy
Marketing enables potential customers to know about products and services available in a certain company and thus make them gain interest in those products. The needs of consumers have risen because they now have access to information through the media and other sources Perner (2010, p.2). Get a custom essay on Modern Marketing Strategy.
117 Marketing Management Essay Topic Ideas & Examples
As a marketing management student, you may be required to write essays on various marketing topics to demonstrate your understanding of the subject. To help you get started with your marketing management essays, we have compiled a list of 117 essay topic ideas and examples that you can use for inspiration: In conclusion, marketing management ...
Marketing Essay Examples for College Students
Marketing Career: Crafting Triumph through Creativity and Strategy. The modern world is an intricate web of connections and communications, and at its core lies the vibrant marketing career. In this essay, we embark on a journey through the exciting realm of marketing, exploring its multifaceted nature, the skills it demands, and the ...
100+ Marketing Essay Topics and Ideas
A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze, and present arguments on marketing theories, market strategies, consumer behavior, product promotion, or other related themes.
Marketing Free Essay Examples And Topic Ideas
71 essay samples found. Marketing encompasses the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. An essay could explore different marketing strategies, the impact of digital marketing, or discuss ethical ...
Essay on Marketing
Students are often asked to write an essay on Marketing in their schools and colleges. And if you're also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic. ... Marketing strategies change based on feedback. Companies adapt to stay relevant and successful. Conclusion.
Marketing Strategies Essay Example [860 Words]
Management Accounting Research, 9(2), 185-211. Grönroos, C. (1989). Defining marketing: a market-oriented approach. European journal of marketing, 23(1), 52-60. Marketing Strategies essay example for your inspiration. ️ 860 words. Read and download unique samples from our free paper database.
Marketing Strategy Essay
Strategy is part of marketing techniques that combine all the market goals which are the company needs to make a completed plan in order to increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively studied in the marketing area. For example, marketing strategy was discussed. 1177 Words.
Marketing Strategy Essay Examples for Free
When writing essays on marketing strategy, students often look at the factors of consumer behavior. Another idea is to analyze the market segmentation processes and plan a proper target marketing strategy. Finally, a good option is to develop a case study of a successful internet marketing campaign.
Marketing Strategy Essay: Quality of the Product
The quality of the product also creates value (Singh 5). Furthermore, product quality has a direct and positive influence on ROI, market share and price (Jacobson and David 32). Customers are willing to pay higher prices for higher quality. Also, a quality product will easier enter the market and increase market share.
Marketing Strategies in Small Business Essay Example [Free]
For most businesses, this process includes the coordination of four concepts of marketing: product, place, price, and promotion (Schmitt, 2013). Based on these insights, the proposed study will conceptualize small businesses in terms of how they meet customer needs and satisfaction. Thus, this functional area of business will invariably appeal ...
An essay on Marketing strategies
This means that the marketing strategies and tactics should support the overall goals and objectives of the company and help drive business growth. It is also important to continually evaluate and adjust the marketing strategy as needed based on market changes, consumer behavior, and other factors. In conclusion, effective marketing strategies ...
Marketing Strategies Essay Examples
Marketing Strategies Essays Strategic Mission-Driven Sustainable Business: "Stoneyfield" Reading through Chapter 13 Case and learning Stonyfield supply chain was an intriguing and interesting experience.
Marketing Strategies Essay
18 Found helpful • 5 Pages • Essays / Projects • Year: Pre-2021. This essay provides and in depth looking at the strategies of marketing while incorporating the case studies of Qantas and iPhone.