online education market growth

Demand for online education is growing. Are providers ready?

Interest and participation in online learning continues to grow: 2020 saw record enrollment, 1 Data are from the Integrated Postsecondary Education Data System (IPEDS), National Center for Education Statistics, US Department of Education, accessed March 2022. and universities have launched new online programs to meet this increased demand. 2 For examples, see Sydney Lake, “Alabama State University to launch online MBA program,” Fortune , May 16, 2022; Jenna Tarleton, “Colorado State University Global launches new online Master of Business Administration,” GlobeNewswire, June 1, 2022; and 2U, “edX and University of Maryland launch new online product management master’s degree,” Cision: PR Newswire, May 17, 2022. From doctoral students to lifelong learners, people are increasingly accessing online tools to learn and acquire new skills. Though the increase in demand is undeniable, creating compelling offerings that appeal to prospective students is an ongoing challenge for many providers.

Many players are vying for a piece of the online education market, from local and national universities to emerging online education giants and newer nondegree providers. The magnitude of these market shifts and the increasing competition they herald suggest that online education providers may be compelled to go beyond incremental improvements and initiate big, bold moves to survive, grow, and thrive.

Major market forces

Four core market forces are reshaping the online education space, including increased competition, consolidation by a handful of big players, an influx of investments, and rising standards for quality (Exhibit 1).

As demand for online education has grown, the market has become increasingly competitive, with providers vying for attention from a broad set of prospective students.

From 2011 to 2021, the number of learners reached by massive open online courses (MOOCs) increased from 300,000 to 220 million. 3 Dhawal Shah, “A decade of MOOCs: A review of stats and trends for large-scale online courses in 2021,” EdSurge, December 28, 2021. Between 2012 and 2019, the number of hybrid and distance-only students 4 As a proxy for online learners. at traditional universities increased by 36 percent, while the circumstances of the COVID-19 pandemic in 2020 rapidly accelerated that growth by an additional 92 percent. 5 IPEDS, distance education status as of fall 2020, accessed March 2022.

Against this backdrop of growing student interest, the market for online education has consolidated around a handful of dominant online-degree players. A recent analysis of Integrated Postsecondary Education Data System (IPEDS) total enrollment data showed that while the overall market for degree programs decreased approximately 3 percent from 2019 to 2020, four of the largest open-access online education providers—Southern New Hampshire University (SNHU), Liberty University, Western Governors University (WGU), and Grand Canyon University (GCU)—grew their total enrollment by 11 percent on average. 6 IPEDS, distance education status as of fall 2020, accessed March 2022.

But online degree-granting universities have newer, digital-native entrants nipping at their heels and targeting the same student segments. Numerous digital-education start-ups are disrupting the space, driven by a rise in venture capital funding. US venture funding for education technology (edtech) grew from $1 billion to $8 billion between 2017 and 2021. 7 “Global edtech venture capital report - Full year 2021,” Holon IQ, January 3, 2022. In 2021, the public appetite for these investments was evident in the successful IPOs of multiple edtech companies, including that of Coursera (valuation of more than $4 billion). 8 Marina Temkin, “Edtech backers rewarded as IPO pipeline heats up,” PitchBook, November 1, 2021. Edtech investment could be poised for more growth as online offerings surge and as institutions continue to shift toward blended learning grounded in cutting-edge digital technologies.

The forces propelling demand have been accompanied by rising standards for online education quality. For example, new offerings are blurring the lines between degree and nondegree learning, creating a new category of educational competitors. Google’s Grow with Google program, in partnership with Coursera, 9 The Keyword , “Opportunity for everyone,” blog entry by Sundar Pichai, Google, October 12, 2017. offers courses in high-demand areas such as user experience design and data analytics and has made significant gains in enrollment. These programs give prospective learners cost-effective, expeditious options beyond a degree program. Traditional digital-education providers that are primarily degree-focused may want to consider including such offerings in their strategies to compete and grow in the online education space.

Greater demand and rising quality standards also suggest that students are growing savvier about the returns of their educational investments. For some prospective students, especially those moving into high-paying fields such as IT, the opportunity to learn high-demand skills is more important than a program or institution’s brand. Nearly half of respondents to our learner segmentation survey said they would only consider paying for education programs that have an expected positive return on career outcomes, while 21 percent indicated they would consider attending a school to get a degree only if the school was “top ranked.” 10 McKinsey Learner Segmentation Survey (n = 3,709).

Five strategic moves that could unlock opportunities

Amid these market forces are potential growth opportunities for online education providers, but successfully unlocking these opportunities may require providers to make bold moves in adapting and pivoting strategies.

Employers in fields from healthcare to cybersecurity are struggling to find qualified workers, 11 WorkCare Blog , “Employers struggle to find qualified workers,” August 3, 2021; Matt Ferguson, “Employers struggle to find skilled workers,” CNN, 2008; David Ramel, “‘Great Resignation’ depletes already hard-to-find cybersecurity talent,” Converge360, March 24, 2022; Dave Muoio, “Staffing shortages force long-term care facilities to limit admissions, hire agency workers,” Fierce Healthcare, September 22, 2021. and online education can help adults of all ages quickly gain the skills needed to fill these positions and improve their career trajectories. At the same time, workers are reevaluating their career opportunities and looking to enter better-paying fields.

To meet these needs, capture the attention of prospective students, and distinguish themselves from competitors, online education providers could consider five strategic moves (Exhibit 2): integrate skill building and degree attainment to meet student and labor market needs, transform career planning and coaching services, revolutionize employer relationships, deliver a distinctive learning experience, and build a bold and distinctive brand.

1. Meet student and labor market needs

Educational institutions have traditionally focused on learning and knowledge building first and careers second. But students, especially prospective online learners, are focused on the ROI of their degree—specifically, what jobs their degree will prepare them for. 12 McKinsey analysis. Moreover, labor market needs are rapidly changing. As a primary pool of talent, institutions could align themselves with these shifts by rethinking program development and degree attainment to better prepare their students for a dynamic work environment. Institutions have three actions to consider:

Align programs with the needs of the market. At many institutions, including nontraditional online institutions, programs are developed through an outdated and often drawn-out process that is frequently divorced from the needs of employers and industries. This process not only leads to a mismatch in graduates’ skills but also rarely allows for the rapid development of new programs to meet current needs.

Institutions could stay ahead of the curve by adopting an iterative ‘learn and design’ program creation process that includes understanding current trends across industries, identifying shifts in technical and nontechnical skills, and revamping current programs or designing new ones to best prepare students.

For example, a university in Mexico found that new programs drove 34 percent of all new enrollment between 2016 and 2019. This institution focused on new-program development by identifying changes in job market trends and in-demand occupations, evaluating whether competitors were offering relevant programs to meet these workforce shifts, and making rapid decisions about which new programs to offer based on these factors. The creation of new programs was then centralized through an agile content development team (rather than spread across different “schools”) to ensure efficiency and speed to launch, enabling new programs to be built in less than three months. 13 McKinsey analysis.

Institutions could stay ahead of the curve by adopting an iterative ‘learn and design’ program creation process.

Integrate degree and nondegree offerings. The education sector has traditionally treated degree programs and nondegree certification programs as wholly separate. Each is valuable, and each has its shortcomings. More recently, a broader set of education programs have been gaining acceptance among adult learners, with certificate providers increasingly being considered equivalent to more traditional institutions of higher education. 14 McKinsey Learner Segmentation Survey (n = 3,709). This suggests that institutions could most effectively serve the student population by removing barriers between degree and nondegree programs and by offering an integrated package that incorporates credit-bearing credentials and certificates into the broader journey of earning a degree.

Universities don’t necessarily need to reinvent the wheel to build such integrated programs. To develop an end-to-end solution for students, traditional institutions could partner with established nondegree players such Udacity or Grow with Google. Conversely, nondegree providers could seek to partner with full-degree programs so that their students could earn credit for their work and move toward a degree if they chose to.

City University of New York (CUNY), for example, partnered with the New York Jobs CEO Council to launch the EverUp Micro-Credential Program, which offers 100-hour online intensives alongside traditional degree programs. Shaped by input from the largest employers in New York City, these credentials aim to better prepare students for jobs or internships by helping them master specific job-related skills. 15 “Launch your career with EverUp Micro-Credentials!,” CUNY, accessed March 2022.

Offer multiple models for degree attainment. Respondents to the McKinsey learner survey identified a lack of hands-on experience as a top concern with online learning, with 30 percent saying it was their biggest frustration. Many learners in online-only degree programs are adults or traditional-age students from nontraditional backgrounds who cannot wait until the end of a degree program to apply their practical technical skills in paid or part-time roles. By offering stackable credentials with clear “on-ramps” and “off-ramps” that allow concurrent or sequenced work experience opportunities, programs could meet students’ unique needs and support their overall skill-building trajectory while keeping them engaged and driving completion rates.

2. Transform career planning and coaching services

According to McKinsey’s learner survey, 35 percent of respondents said their top motivation for considering additional education was a stalled career or a stalled career search (Exhibit 3). To provide learners with stronger and better-aligned career outcomes and increase job placement potential in high-paying positions, online institutions could proactively and consistently engage with students to set specific goals, work toward those goals, and adjust programming as needed.

Historically, students have started their career journeys by choosing a major in the first year or two of a degree program and trying to find a job in a related field sometime before graduation. This model assumes that learners are well informed about which programs or courses to pursue and does little to actually support learners throughout their journeys. Merely providing an educational experience with little connection to a learner’s postgraduation context is likely not enough to help students achieve career goals, especially in digital environments where networking, information sessions, and other forms of exposure to careers may lack in quality and quantity. A Strada survey revealed that more than a third of adults would change their field of study if they could do it all over again, with lower levels of regret among higher earners. 16 On second thought: US adults reflect on their education decisions , Strada Education Network, June 2017.

Provide up-front opportunities to explore interests. Before selecting a major, students could take a survey or assessment that captures their passions, skills, and experiences and points them toward multiple majors and related career options that align with their profile. Some institutions, such as Dickinson College and Boston College, have begun to integrate strength and interest exploration into summer orientation sessions to encourage students to think about majors and careers before they even start classes. 17 Jon Marcus, “Some colleges ease up on pushing undergrads into picking majors right away,” The Hechinger Report , July 23, 2021. Equipped with data and information about students’ passions and interests, institutions could help students create personalized studies and skill-building plans early in the program. Unlike degree maps that direct students to follow a predetermined path, personalized plans could break down the process of acquiring a degree and show students how they could accumulate skills over time.

Offer integrative exposure to career pathways. It is important for learners to know whether the careers that are aligned to a prospective major are a solid fit. Institutions could expand and prioritize student access to immersive career experiences, including project-based learning, research opportunities, shadowing, and career-aligned mentoring. 18 “Student outcomes beyond completion: National findings from the 2021 Strada Alumni Survey,” Strada Education Network, October 27, 2021.

Wake Forest University has garnered attention for its revitalized approach to career services. The institution emphasizes career exploration and customized exposure to careers early in the student journey by using profiles on Handshake (a job search and matching platform) to connect students with organizations and companies based on their interests and qualifications. 19 Andy Chan and Christine Cruzvergara, Outcomes and metrics that matter: Embedding career services at higher education’s core , Handshake, September 2021.

Other institutions help students build digital portfolios of work that they can show to potential employers during interviews. This allows firms to see precisely what skills students are learning and how those skills relate to specific job roles through, for example, an employer-facing dashboard that links courses, student activities, and work experiences to specific skills and industries. 20 “Career e-portfolios to help land a job,” San José State University, accessed May 2022.

Adjust and iterate on studies and career plans. As a student progresses through the educational journey, institutions could perform check-ins, advise, and reevaluate personalized course plans more frequently. For example, the University of Colorado Boulder’s Program in Exploratory Studies provides personalized attention to help undergraduate students discover their interests, realign on a major and potential career paths, and adjust course plans accordingly. When the program launched in 2019, about 40 percent of Boulder students were switching majors after realizing a new one might be a better fit. The new advising approach gives students the ability to shift plans with ease. 21 “Some colleges,” July 23, 2021. Some other institutions also offer the ability to flex major requirements or stack credentials when pivoting to another field.

3. Revolutionize employer relationships

Online education providers are uniquely positioned to develop close B2B partnerships with organizations looking to upskill their employee bases and attract new talent. The ability of these providers to rapidly adjust their curricula, combined with their history of serving adult students looking to advance their careers, suggests that such partnerships could be a strong driver of growth.

A recent study by Udacity found that roughly 60 percent of employers said talent gaps are having a major or moderate impact on their business, while a majority of younger people across all regions believe their employers should invest in their future by giving them skill training. 22 Talent transformation global impact report , Udacity and Ipsos, January 2022. However, few educational institutions have made B2B a meaningful source of enrollment growth. Traditional B2B strategies often fail to sufficiently address the talent transformation needs of corporate partners. With employers facing unprecedented talent challenges and prospective students looking for career linkages, the moment may be ripe for rethinking how digital educators pursue B2B partnerships. While the nature of B2B strategies may vary across institutions, we have identified a few emerging, innovative approaches that could help institutions build strong B2B partnerships.

With employers facing unprecedented talent challenges and prospective students looking for career linkages, the moment may be ripe for rethinking how digital educators pursue B2B partnerships.

Focus on career-specific skills that can quickly address employer pain points. Many online institutions offer a broad range of certificate and training programs and seek to show the general value of their education to a potential partner instead of focusing on the skills needed for a specific industry or job function. By researching certain industries or roles, online education providers could identify very specific and practical skills that may meet the most acute talent development pain points. A skills-based approach often requires institutions to develop new content, bundle it, and sequence it in new ways while incorporating project-based learning. Scarce resources can make it difficult for universities to modularize all content simultaneously. Focusing on specific industries and professions can help them get started.

Develop comprehensive enterprise plans for upgrading and adding talent. Online education providers could differentiate their B2B offerings by thinking of themselves as talent development partners or as part of a “corporate academy.” By partnering with learning and development (L&D) teams to offer value-added services such as enterprise-wide assessments for talent transformation, these institutions could increase the value of educational partnerships and help ensure that it results in meaningful ROI for B2B partners. Once a business is enrolled, online education providers could develop personalized plans for each employee and create enterprise-specific reporting platforms that track and display the collective progress of the company’s talent pool. Moreover, providers could offer select student support services that are tailored for a given partner. In addition to developing existing talent, online education providers could innovate go-to-market approaches for attracting new talent to fields with significant labor shortages. For example, they could develop degree and training programs in partnership with employers who promise tuition assistance and jobs for students who complete the program. Talent attraction and development are more important than ever; by solving these problems, an online education provider could become integral to the core business instead of simply a benefit for employees.

Measure impact and ROI. Deeper partnerships that meet the specific needs of employers could drive real business value by filling talent gaps. However, very few, if any, online education providers have measured that impact or demonstrated the full ROI of upskilling employees. This suggests there is a unique opportunity for a nimble, forward-thinking provider to structure partnerships in which ROI is front and center. Measuring the impact of programs that build digital skills could also help unlock more B2B partnerships and greater enrollment growth.

4. Deliver a distinctive learning experience

The COVID-19 pandemic has further influenced consumer behavior and expectations across industries, 23 For more, see “ US consumer sentiment and behaviors during the coronavirus crisis ,” McKinsey, December 14, 2021. including education. Approximately 20 percent of respondents to our survey of US learners said their biggest frustration with online learning was “engaging in real-time conversations through a virtual medium.” About 18 percent of respondents said their top frustration with online learning was “getting the technology to work.”

To meet evolved student expectations, online institutions may want to upgrade their overall digital experience across core content delivery, build supporting tools and infrastructure, and apply best practices in customer experience. In our recent article on improving online higher education, 24 Felipe Child, Marcus Frank, Mariana Lef, and Jimmy Sarakatsannis, “ Setting a new bar for online higher education ,” McKinsey, October 18, 2021. we share the findings of our survey on academic research as well as the practices of more than 30 institutions, including both regulated degree-granting universities and nonregulated lifelong-education providers.

To deliver an outstanding learning experience and better outcomes for students, institutions could focus their efforts on three overarching principles (Exhibit 4):

Seamless journeys. Exceptional delivery includes a user-centered learning platform that is easy to navigate and highly interactive. Elements could include movie trailer–like course previews presented by top instructors, real-time progress dashboards across programs and courses, and integrated, timely alerts that let students know when they are not investing enough time on a topic and offer suggestions for study resources.

An engaging teaching approach. While top-notch faculty and teachers, interactive lessons, and high-quality content are all critical, exceptional delivery also includes supporting a variety of learning settings to adapt to different learning needs. Enabling students to choose a learning format they prefer is one example. Real-time collaboration via group work, breakout rooms for discussion classes, Q&As with professors, and free, embedded access to external resources—such as professional-association standards and newspaper articles—could also help strengthen learning.

A caring network. Strong networks offering both academic and nonacademic support could help institutions accelerate learning and foster the well-being of students. This could include easily accessible, 24/7 troubleshooting support via a live service desk for urgent learning and teaching problems. Other initiatives to consider are program-specific opportunities to enhance student life online, such as personalized meet and greets, special academic invitations, and thematic social clubs, as well as using the right technologies to allow for just-in-time community or adviser support where needed.

5. Build a bold and differentiated brand

In today’s highly competitive market, building a distinctive brand is more important than ever. Our independent analysis of the fastest-growing online universities revealed that their success was due, at least in part, to investing marketing dollars in raising broad-based awareness of their educational offerings. By sustaining these efforts over time, they were able to increase awareness and inbound interest, which ultimately helped drive enrollment. Through our work and our research, we’ve identified three marketing and branding benchmarks providers may want to consider:

A compelling brand message. By initiating the four moves listed above, online education providers could lay the foundation for a distinctive brand message that cuts through the “sea of sameness” that typifies most online education advertising. Simply emphasizing affordability and flexibility may not be enough. Successful brands are not afraid to be bold and elicit both emotional and rational responses from consumers. Shaping a brand message that speaks to people’s dreams for the future, and shows how an institution is innovating to deliver on that promise, could help the institution stand out and motivate prospective students to learn more about it. There are many ways for an institution to differentiate its brand, including focusing on a particular student segment (such as veterans), focusing on a particular field of study (such as healthcare or nursing), or focusing on a distinctive student experience (such as through a differentiated online platform or student support network).

A balanced marketing media mix that delivers sustainable student acquisition costs. Many online education providers developed their marketing strategies during a time of ever-growing demand and limited competition. Those strategies tended to emphasize “bottom of the funnel” tactics such as affiliate marketing and paid-search marketing that aimed to convert prospective students who were close to making a decision. Given the marked increase in competition and growing per-click costs, this strategy may not prove sustainable. Our research shows that the most successful institutions invest at least half of their marketing dollars in broad-reach media that drives organic traffic. While investing more in brand marketing does require patience, it could establish a brand that generates sustainable student acquisition costs over time while helping increase conversion rates across all channels and throughout the enrollment process. The use of digital channels such as video, social media, and audio could allow institutions to reach a broad but still relevant audience. These tactics may also allow institutions to track the impact of these broader marketing efforts by looking at organic traffic and search data.

Our research shows that the most successful institutions invest at least half of their marketing dollars in broad-reach media that drives organic traffic.

Use of authentic voices to build credibility. Institutions may benefit from creating opportunities for current and former students to communicate the value of their programs to the broader public. Successful students take great pride in their accomplishments and are often happy to share their experiences. Moreover, they can deliver authentic and credible messages. As more and more prospective students turn to TikTok, Instagram, and YouTube to research schools, promoting user-generated content could go a long way toward driving interest and enrollment growth.

Institutions may also want to ensure that their branding is sustained throughout the admissions process. Instead of using a rigid, sometimes overly persistent model that focuses on outbound phone calls and cookie-cutter information, institutions can instead adopt a flexible engagement model that provides personalized information and respects the audience’s time.

Admissions teams could also diversify how they interact with prospective students and work seamlessly across SMS, email, phone, and videoconferencing to provide information and answer questions. In this new model, admissions officers become more than a single point of contact, instead connecting students to online information and to people in other parts of the organization, such as alumni or faculty, who could help them make informed decisions.

This new approach to branding and admissions might sound like common sense, but many organizations have optimized their old models over decades. Thoroughly changing a branding strategy often requires a fundamental restructuring of the way institutions work, the skills they employ, and how they measure success.

While making progress in these five strategic areas could yield growth, doing all five in unison is likely to produce the greatest impact.

To compete and grow, digital-learning providers may benefit from moving fast and cross-functionally and making rapid decisions based on data. Executing these five big moves will likely require the investment and involvement of the full organization. McKinsey analysis suggests that for most institutions, this path will represent a full transformation of current operations; lessons discussed in other education insights may be helpful in that effort. This path also requires a willingness to look beyond education for ideas and expertise and to find new technologies from across the digital economy. Blazing the path to a new frontier of online education is daunting, but those that do it could grow their impact while supporting students.

Nadine Diaz-Infante is an associate partner in McKinsey’s Mexico City office, Michael Lazar is a partner in the New York office, Samvitha Ram is a consultant in the New Jersey office, and Austin Ray is a consultant in the Atlanta office.

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Online Education - Worldwide

• Revenue in the Online Education market is projected to reach US$185.20bn in 2024.
• Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.56%, resulting in a projected market volume of US$279.30bn by 2029.
• The Online University Education market has a projected market volume of US$120.70bn in 2024.
• In global comparison, most revenue will be generated in the United States (US$87.51bn in 2024).
• The average revenue per user (ARPU) in the Online Education market is projected to amount to US$0.21k in 2024.
• In the Online Education market, the number of users is expected to amount to 1,121.0m users by 2029.
• User penetration in the Online Education market will be at 14.9% in 2024.

Definition:

Additional Information:

• University designed and delivered courses and credentials such as public/private universities, Harvard Business Online
• Online learning platform courses and credentials such as Coursera, Udemy, Babbel
• Professional certification offered through institutes and study prep companies such as PMI, Kaplan.

out-of-scope

• Learning management systems
• Virtual learning environments
• Exclusively B2B companies

Online Education

• Online University Education
• Online Learning Platforms
• Professional Certificates
• Analyst Opinion

The Online Education market Worldwide is experiencing significant growth and development. Customer preferences: Customers are increasingly turning to online education for its convenience and flexibility. Online courses allow individuals to learn at their own pace and from the comfort of their own homes. This is particularly appealing to working professionals and individuals with busy schedules who may not have the time or resources to attend traditional in-person classes. Additionally, online education provides access to a wide range of courses and programs that may not be available locally. Trends in the market: One of the key trends in the online education market is the rise of Massive Open Online Courses (MOOCs). MOOCs offer free or low-cost courses to a large number of students, making education more accessible to individuals around the world. These courses are often offered by prestigious universities and cover a wide range of subjects. Another trend is the increasing use of technology in online education. Virtual reality, artificial intelligence, and gamification are being incorporated into online courses to enhance the learning experience and engage students. Additionally, online education platforms are partnering with employers to offer job-specific training and certifications, catering to the growing demand for lifelong learning and upskilling. Local special circumstances: In the United States, the online education market is driven by the high cost of traditional education and the need for flexible learning options. Many individuals are seeking alternative ways to gain skills and knowledge without incurring significant student loan debt. In China, the online education market is fueled by a large population and the growing middle class. Online education is seen as a way to improve job prospects and gain a competitive edge in the job market. In India, the online education market is driven by the need to provide quality education to a large population, especially in rural areas where access to traditional educational institutions may be limited. Underlying macroeconomic factors: The growth of the online education market is also influenced by macroeconomic factors. The increasing adoption of technology and internet connectivity worldwide has made online education more accessible. The COVID-19 pandemic has further accelerated the growth of the online education market, as schools and universities were forced to shift to online learning. This has led to a greater acceptance and reliance on online education platforms. Additionally, the rising demand for skilled workers in various industries has created a need for continuous learning and upskilling, driving the demand for online education. In conclusion, the Online Education market in Worldwide is experiencing significant growth and development due to customer preferences for convenience and flexibility, the rise of MOOCs and the integration of technology in online courses. Local special circumstances, such as the high cost of traditional education in the United States, the large population and growing middle class in China, and the need for quality education in rural areas in India, are also driving the market. Furthermore, macroeconomic factors such as increasing technology adoption, internet connectivity, and the impact of the COVID-19 pandemic have further propelled the growth of the online education market.

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Home > Media & Technology > Information Technology > IT Applications > E-learning Market

E-learning Market Size - By Technology (Online E-learning, LMS, Mobile E-learning, Rapid E-learning, Virtual Classroom, Others), Provider (Service, Content), Application (Corporate, Academic, Government) & Forecast, 2023 – 2032

• Report ID: GMI215
• Published Date: May 2023
• Report Format: PDF

E-learning Market Size

E-Learning Market size was valued at USD 399.3 billion in 2022 and is anticipated to grow at 14% CAGR between 2023 and 2032.The growing demand for immersive learning and hands-on training experience in the healthcare sector is driving the adoption of e-learning systems across the industry. The e-learning initiative aims to improve digital health learning by raising awareness and understanding the proper usage & accessibility of virtual care services. Improved digital health learning will allow people to better manage their health and feel more at ease with digital healthcare technologies.

For instance, in October 2021, the Digital Health Learning Program, launched by Canada Health Infoway (Infoway), is a package of resources meant to increase digital health awareness and healthcare treatment. Initially, the program provided resources on virtual care, health data access, security & privacy, and proactive health management.

E-learning, also known as electronic learning, refers to the process of learning and acquiring knowledge using electronic technology, mostly on the internet. It includes providing educational content, courses, and educational materials to distance learners using digital tools, resources, and platforms. E-learning has revolutionized education through online classes, virtual classrooms , webinars, training videos, interactive modules, and digital assessments. It allows easy access for students to learning content from anywhere with an internet connection and learn at their own pace.

The automotive industry relies on professionals to manage complex operations. However, the growing concerns about the lack of qualified professionals & experts with technical skills create problems for auto companies, especially in recruiting and retaining skilled workers. The automotive industry is growing rapidly with developments in areas such as electric vehicles, autonomous driving, connected vehicles, and technology. These advancements require employees with up-to-date knowledge and skills in fields such as mechanical engineering, electrical engineering, computer science, and data analysis.  

• E-learning Market Trends

E-learning is increasingly becoming popular in the growing educational markets including China and India. According to the India Brand Equity Foundation, the country’s higher education segment is expected to reach USD 35.03 billion by 2025. In Latin America, IP traffic was projected to grow threefold with a compound annual growth rate of 21% and internet traffic 2.6-fold from 2016 to 2021. This has encouraged students undertaking higher education to leverage the benefits of e-learning technologies. In March 2021, Mexico's Lower Chamber approved a bill that established a gradual transition toward free higher education until 2022.  

The growth of the higher education sector coupled with the increasing internet penetration will support the e-learning market growth. Flexible course formats, multiple certification programs, and an easy learning curve compared to classroom courses are increasing the demand for e-learning. Higher education institutions are leveraging the benefits of LMS technology to offer high-quality education to students. Students pursuing higher education are increasingly transitioning toward e-learning platforms to enhance their job placement skills, foster academic growth, and easily pursue advanced courses.  

E-learning Market Analysis

The content segment held over USD 200 billion e-learning market share in 2022. E-learning content providers share materials on various topics by collaborating with subject experts, who help them develop the learning content. They focus on offering specific & customized content as per end-user requirements. LMS platforms enable learners to easily access these online courses. Some prominent e-learning content providers include Udacity, Coursera, and LinkedIn Learning. These service & content providers are forming strategic partnerships to add value to the content and provide robust tracking capabilities that are easier to manage and scale. In December 2021, Skillsoft and Udemy Business entered into a partnership to empower technical skills & competency mastery. Under this alliance, Skillsoft merged Udemy’s content into its Percipio platform, optimizing the overall learning experience across the enterprise and allowing learners to acquire new skills & develop the existing ones more effectively.

The learning management system market is poised to observe around 18% CAGR during the forecast period. The increasing government initiatives for the digitization of educational infrastructure and the rising BYOD trend will fuel the demand for LMS over the estimated timeframe. LMS technology allows the delivery, management, planning, and evaluation of content for educational courses. This software-based program provides the necessary infrastructure, framework, and tools for online training. LMS enables educational institutions and corporate organizations to create & manage courses, lessons, and other training materials. It is majorly used in large companies for training employees at a rapid pace. Managing many activities, training modules, and assessments on different platforms can be complicated and time-consuming. The need for maintaining a wide range of platforms for a diverse workforce will fuel the demand for integrated LMS.

The e-learning market from corporate segment will expand at over 15% CAGR through 2032. The shortage of skilled labor has fueled the demand for e-learning courses in the corporate sector. According to the Mercer 2022 Global Talent Trends study, nearly 70% of companies face issues in terms of hiring the right talent at a suitable salary point. To address these issues, enterprises across India are emphasizing resetting the skills agenda to achieve both future & current talent needs. This shift in market dynamics will accelerate the need for LMS, mobile learning , and virtual classroom technology across the corporate sector for training employees at a rapid pace.

The Asia Pacific e-learning market dominated more than USD 60 billion revenue in 2022, due to the improving internet infrastructure Several government organizations in the region are focused on developing the internet infrastructure. The Asia Pacific Information Superhighway is an initiative to increase the affordability & availability of the internet across the region by strengthening the required infrastructure, thereby driving the adoption of mobile learning.

Strong internet connectivity facilitates the smooth streaming of videos by considerably reducing buffering time. There is an increasing awareness about education, which can be attributed to the government efforts targeted at improving literacy rates. The improving economic conditions in Asia Pacific will also contribute to the e-learning market growth. 'Developing Asia' refers to a group of 45 countries that are members of the Asian Development Bank. While the second and third waves of the COVID-19 outbreak posed uncertainties regarding economic growth, the region’s economic revival was supported by a healthy global recovery and progress on vaccines.

E-learning Market Share

The major companies operating in the e-learning market include

• Adobe Systems
• Apollo Education Group
• Articulate Global, Inc.
• Blackboard Inc.
• Cisco Systems, Inc.
• Citrix Systems
• Compunnel Software Group Inc.
• Coursera, Inc.
• D2L Corporation
• Docebo, Inc.
• Epicor Software Corporation
• FUTURELEARN Limited
• GitHub Inc.
• IBM Corporation
• Infor, Inc.
• Khan Academy Inc
• Microsoft Corporation
• Oracle Corporation
• Pearson Saba Software

E-learning Industry News:

• In May 2022, Google launched new training & education initiatives for National Small Business Week. This program helps businesses to acquire advanced digital marketing knowledge, as well as a new certificate course in digital marketing and e-commerce, designed to address key skill gaps.  
• In May 2022, Anthology, a parent company of Blackboard, Inc., partnered with GoPeer to deliver more tutoring options to higher education institutions. The collaboration will allow Anthology customers to deploy GoPeer either through Blackboard Assist or a standalone offering.

This e-learning market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 , for the following segments: Click here to Buy Section of this Report

Market, By Technology

• Online e-learning
• Mobile e-learning
• Rapid e-learning
• Virtual classroom

Market, By Provider

Market, By Application

• Large enterprises
• Higher education
• Vocational training

The above information has been provided for the following regions and countries:

• South Korea
• South Africa  

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• Base Year: 2022
• Companies covered: 25
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Online Education Market

Online education market size, share & trends analysis report by type (academic, corporate), by technology (mobile e-learning, rapid e-learning, podcasts, virtual classroom, learning management system, application simulation tool), by vendor (service provider, content provider), by end-user (higher education institutions, k-12 schools, others) and by region(north america, europe, apac, middle east and africa, latam) forecasts, 2024-2032.

Market Dynamics

Regional analysis, report scope, segmental analysis.

• Recent Development

Key Players

• Report Overview
• Table of Content
• Segmentation

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Market overview.

The global online education market size was valued at USD 49.99 billion in 2023. It is expected to reach USD 324.95 billion by 2032 , growing at a CAGR of 23.12% during the forecast period (2020–2032). Online education is a computer-assisted learning framework that relies on the internet for understudies and instructors to collaborate and share study materials. Variables contributing to the growth of the online education market include growing interest in lowering the cost of instruction, expanding government initiatives supporting online schooling, and increasing infiltration of cell phones and the internet. Furthermore, market growth is expected to be grown by rising interest in flexible and adaptive learning and the introduction of AI-enabled e-learning solutions.

The growing adoption of cloud-based arrangements, combined with rising investment speculations by major market penetrators aimed at improving the security and unwavering quality of cloud-based education platforms, is broadening the options available to institutions. The vast number of service and content providers on the market brings massive amounts of educational content to the web.

Due to the accessibility of free content, end users are embracing online learning more frequently, and ed-tech companies see this as a new opportunity to make money. For instance, BYJU, one of India's most valuable Edtech start-ups, has added 7.5 million new users to its platform since making content accessible for free.

Market Driving Factors

Growing internet penetration to boost market progress.

Internet usage has skyrocketed due to global technological infrastructure development and advancements that have made it possible for people and businesses to reach new heights that otherwise would not have been feasible. As a result, the education industry has outgrown other sectors in the digital disruption by making distance learning courses available to people of all ages. Many students in the modern era use online education technologies to complete their educational needs without leaving their homes, offices, or cities because they can access smartphones and the internet.

Education providers worldwide are increasingly using the internet to offer courses, certifications, and degrees to rural and urban populations because it is known for being a treasure trove of information and knowledge. Furthermore, the development of interactive teaching methods in the online education system, which is cost-effective and appears to be a great online tool for both teachers and students, is contributing to the increase in the number of students who attend online classes.

Market Restraining Factors

Low income and internet accessibility to restrict market growth.

One of the biggest challenges in the online education market is that poor people in rural areas have limited access due to low internet penetration and smartphone adoption. Few companies are willing to enter the television and radio markets, which are the focus of these sections. The target audience comprises people of various ages and socioeconomic backgrounds. One of the significant factors limiting demand for online education services is income disparity.

Key Market Opportunities

Growth in the use of artificial intelligence and machine learning to boost market opportunities.

The use of AI and machine learning has increased on e-learning platforms because it allows for the customization of content based on each student's prior knowledge and provides a one-size-fits-all approach. In addition, leveraging AI and ML makes it possible to rapidly analyze vast amounts of data and identify patterns and trends to optimize and enhance learning experiences. Moreover, it simplifies, accelerates, and increases the agility of course creation without sacrificing quality.

Automatic translation and localization capabilities have accelerated and improved the eLearning development process. Additionally, it is now possible to create multilingual content for multinational corporations that struggle to develop useful content for branches spread across numerous nations or for the increasingly common occurrence of multinational corporations working with remote teams. Therefore, it is anticipated that an increase in these developments will bring about profitable opportunities for the market.

The global online education market is divided into three regions, namely North America, Asia Pacific, and Europe.

North America will dominate the global online education market during the forecast period. The main reason is the presence of a well-established infrastructure and a highly skilled labor force. Another factor contributing to the market expansion in this region is the rising demand for and adoption of the bring-your-own-device (BYOD) policy among corporate enterprises. Most of the industry's most important players, including Cisco Systems, Inc., Oracle, and Microsoft Corporation, are already established in this region, contributing to the continued market expansion.

Asia-Pacific will emerge as the second dominating region in the global online education market during the forecast period. The factors responsible for the growth of the Asian-Pacific market will be the increasing usage of the internet and the rising adoption of smartphones. Due to the large number of educational institutions located in countries like India, China, and Japan, the growth of this region will be led by the economies of the countries that currently hold the leading positions, such as Japan and China.

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The global online education market has been segmented into type, technology, vendor and end-user.

Based on type, the global market is classified into academic and corporate. The academic segment of the global online education market encompasses a wide range of offerings, including K-12 education, higher education, and specialized certifications.  Driving forces for this sector are increasing internet penetration, the need for flexible learning, and the affordability of education solutions. Moreover, the government's initiatives and policies supporting digital education will further increase the market. The COVID-19 pandemic accelerated the adoption of online. The key players in the e-learning industry are, Udemy, Edx, Coursera and more who offer a wide range of courses and certifications.

The corporate segment of the online education market deals with training and development solutions for businesses and organizations. This sector has grown rapidly because business enterprises have increasingly realized the necessity of continuous learning and upskilling of human resources due to the dynamic nature of modern business. Corporate online education may include compliance training, leadership development, technical skills enhancement, and soft skill training. E-learning platforms like LinkedIn Learning, Udemy for Business, and Skillsoft provide course content on developing employee skills.

Based on technology, the global market is classified into mobile e-learning, rapid e-learning, podcasts, virtual classrooms, learning management systems and application simulation tools. Due to increased smartphone penetration and internet accessibility, the mobile e-learning segment within the global online education market has experienced significant growth. The pandemic accelerated the shift to online education including mobile e-learning. This segment caters to a diverse demographic, including K-12 students, higher education learners, and professionals seeking to enhance their skills. Key players include Coursera, Udemy, and Khan Academy, offering diverse courses across various subjects.

Rapid E-learning helps professionals and students who need to acquire new skills within a very short period. Rapid e-learning does this by providing knowledge in ruthlessly small, engaging content bits, thus making information transfer most efficient. This recommends it for corporate training on new procedures, software tutorials, and keeping employees compliant with regulations. Hence, based on this, a high demand for upskilling and micro-learning is foreseen to become the driving forces behind the rapid growth of e-learning marketing.

Podcasts represent the convenient and flexible media of today's technology for learning, available anytime and anywhere. They cater to diverse subjects and skill levels, hence opening education to many people. The integration of interactive elements and expert interviews increases their learning potential. Moreover, podcasts are cost-effective for the providing as well as the learning end. With the further extension of internet access and a growing usage of mobile devices, the podcast section of online education is likely to rise continuously.

The Virtual Classroom segment in the global online education market is experiencing significant growth, driven by increasing digitalization in education and rising demand for flexible learning solutions. Big players in this area are Google Classroom, Microsoft Teams, and Zoom. The COVID-19 outbreak has made virtual classrooms more popular worldwide. This is likely to grow further continuously in the future with improvements in technology and growing acceptance of remote learning modules.

The LMS market segment grows significantly within the global online education market itself, and this is fueled by its increasing adoption of e-learning solutions across the world. Key players in this space include Moodle, Blackboard, Canvas, and others dominate this space, offering robust platforms for course management, content delivery, and student engagement. One of the main factors characterizing this market is a decided shift towards cloud-based solutions that improve scalability and accessibility.

Based on vendor, the global market is classified into service provider and content provider. The online education market has seen exponential growth in recent years, driven by the increasing demand for flexible and accessible learning solutions. Major players like Coursera, Udemy, and LinkedIn Learning dominate the market, offers professional development courses with an emphasis on business and technology skills. As the market continues to evolve, these providers will play a crucial role in shaping the future of education by leveraging technology to enhance learning outcomes and accessibility.

The content provider segment in the online education market is crucial, as it delivers educational material to learners. Companies, like Khan Academy, edX, and MasterClass, create and make a wide range of courses available in subjects ranging from academia to professional skills. With the fast development of technologies, content developers are using artificial intelligence and machine learning more and more for tailored learning experiences and education that is more adaptive in order to handle diverse needs.

Based on end-users, the global market is classified into Higher Education Institutions, K-12 Schools and Others. The expanded adoption of online education platforms by higher education institutions is aimed at providing flexible and accessible learning environments. This move is made in response to demands for lifelong learning and catering to non-traditional students, particularly working professionals and international learners. Using online education could open further opportunities for universities and colleges to spread their reach, reduce associated costs, and roll out a diversified course platform. Moreover, the COVID-19 pandemic accelerated online education through institutional investments in robust digital infrastructure and innovative e-learning tools. This shift is likely to continue, with institutions of higher learning at the center of expanding this market in online education.

This segment has been developing significantly due to the surge in usage of digital tools for learning and the new urge for flexible education solutions that arose specifically after the COVID-19 pandemic. K-12 online education packages include interactive and immersive learning platforms, virtual classrooms, and customized learning tools according to different age groups and educational needs. These are fast being used by schools and teachers in many curriculum applications, providing full curriculums, offering remote learning for students, and enhancing student engagement using multimedia resources and interactive lessons. The increasing focus on innovations in technology is only likely to further shape the way K-12 online education is delivered effectively and accessibly to young learners worldwide.

Market Size By Type

Recent Developments

• May 2022 - Class Reached Definitive Agreement to Acquire Anthology's Blackboard Collaborate. Anthology, a provider of education solutions that support the entire learner lifecycle, and Class Technologies Inc., a leader in the synchronous virtual classroom space, have announced that they have signed a definitive agreement for Class to acquire Anthology's Blackboard Collaborate virtual classroom tool.

Online Education Market Share of Key Players

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Online Education Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast 2024-2028

• Published: Feb 2024
• SKU: IRTNTR43516

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Online Education Market Forecast 2024-2028

The Global   Online Education Market  size is forecast to increase by USD 111.01 billion,  at a CAGR of 9.77% between 2023 and 2028. The Global Online Education Market witnesses growth propelled by key drivers and emerging trends reshaping the education landscape. With growing advantages in online learning, coupled with rapid internet-enabled device penetration, there's heightened accessibility to educational resources worldwide. Additionally, the increasing focus on language learning drives demand for online language courses. However, challenges such as inadequate cybersecurity measures and infrastructure limitations in developing economies pose hurdles to market expansion. Emerging trends like the adoption of apps and wearables, alongside the emergence of cloud computing, present opportunities for innovation and growth in the online education sector. The report includes historic market data from 2018-2022. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and history.

Overview of the Market

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Market Segmentation by Application

The market growth analysis by the primary and secondary supplemental education segment will be significant during the projection period. This segment includes online learning for students enrolled in primary and secondary classes. The online channel delivers a conducive educational environment to students who are in favour of individual high-quality learning. This segment is expected to witness high growth owing to factors such as the growing interest of students in the detailed understanding of subjects and increased awareness among the students regarding the availability of such a mode of education, especially in developing countries.

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The primary and secondary supplemental education was the largest segment and was valued at  USD 40.25 billion  in 2018. The curriculum for science, technology, engineering, and mathematics (STEM) subjects is gaining importance as it combines rigorous academic principles with the skills of learners. E-learning platforms teach these four disciplines as an integrated learning paradigm based on real-world applications rather than teaching them as discrete and separate subjects. Schools also provide game-based e-learning digital education with goals, rules, feedback systems, and voluntary participation. The curriculum uses gaming elements with embedded educational gaming features designed to aid teaching and enhance student learning experiences by developing critical thinking and problem-solving skills. All such factors are anticipated to drive the growth of the segment of the market during the forecast period.

Regional Insight

APAC  is estimated to contribute  33%  to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.

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Further, the adoption of digital education content is high in North America as it is seen as a learning process and a medium where students use new technologies. Companies are investing in new technologies to provide flexibility to the academic sector. Therefore, students can learn using the digital mode of education and technological tools while exploring a virtual learning environment. The Florida Virtual School is an online school built for personalized learning that can be accessed by public, private, and homeschooled students for K-12 education. Globally, the US is the largest market in the region. The market in the country is driven by the increasing acceptance of online degrees. The shift in the preference of students is high, especially due to the flexible formats (self-paced courses) of online degrees. Therefore, the factors mentioned above indicate that the market will witness year-over-year growth in the region during the forecast period.

Market Dynamics and Customer Landscape

In response to the evolving demands, the global online education market adopts cloud-based systems and AI-enabled e-learning solutions to provide instructors and learners with study materials through internet-enabled devices like laptops, mobile phones, and PCs, alongside traditional pen and paper models. This convergence of culture and technology is further accelerated by the widespread availability of 5G networks, notwithstanding challenges such as regulatory hurdles and geographic limitations in accreditation and compliance regulations. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Rapid penetration of internet-enabled devices is notably driving market growth. The proliferation of smartphones has been particularly remarkable, with the number of mobile cellular subscriptions increasing steadily from 8.27 billion in 2020 to 8.36 billion in 2022, as reported by the World Bank Group. This surge in mobile phone and tablet usage , coupled with the rising demand for personalized learning experiences, has fueled the expansion of online education. Numerous vendors in the market offer a variety of audio-visual and textual learning content tailored for compatibility with smartphone devices.

Furthermore, the rapid development of infrastructure in emerging economies like China and India has elevated their education systems to levels comparable to those in developed economies such as the US and the UK. Consequently, the preference for smartphone devices as the primary platform for accessing educational content is expected to drive market growth in the forecast period.

The adoption of cloud-based systems and AI-enabled e-learning solutions has further facilitated the convergence of cultures in education. These technologies offer learners access to a wide range of study materials, including PDFs, podcasts, and videos, beyond traditional pen and paper models . Despite regulatory hurdles such as compliance regulations and licensing processes, the increasing accessibility to the internet, along with advancements in technology and government initiatives promoting online schooling , is overcoming geographic limitations and fostering a global exchange of cultures through education.

Significant Market Trends

The growing adoption of apps and wearables for online education is an emerging trend shaping market development. The use of virtual reality (VR) in tutoring creates a unique environment for studying. Along with the use of VR in online lessons, tutors are enhancing their sessions with various mobile apps. The proliferation of smartphones, coupled with the increasing penetration of the Internet, is fueling the demand for mobile learning apps. Students also use the app for reading books, utilizing the text-to-speech and speech-to-text features, and doing exercises and tasks.

Furthermore, VR is expected to be the most popular technology in virtual classrooms . The main benefit of these types of technologies is the ability to share content easily. Smartwatches keep the user connected always. Besides, a smartwatch is connected to other devices, such as smartphones, which makes online education convenient for its users. Therefore, the growing adoption of wearables and mobile apps for online education is expected to propel the growth of the market during the forecast period.

Major Market Challenges 

Accreditation and recognition issues with online certificates are a significant challenge hindering market growth. Several major employers prefer students from traditional top-tier institutes over the ones who have acquired the same skill from a digitized source. For instance, in 2009, the Government of India imposed a ban on distance Master of Technology and Bachelor of Technology courses on the grounds of compromised quality. The six-year-old ban was lifted in 2015 but was re-imposed in 2016.

Additionally, the All India Council for Technical Education still follows rigid regulations and does not recognize online distance-learning platforms for courses related to architecture , pharmacy, hotel management, and engineering. For instance, SMU-DE for Distance Education is approved by the UGC but not by the AICTE. Hence, regulatory standards and limited acceptance of distance learning programs by various corporates are expected to hinder the growth of the market during the forecast period.

Customer Landscape

The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Key Players in the Market 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

2U Inc. -  The company offers online education such as masters degrees, bachelors degree, AI and digital transformation, business management and stragetgy, data science and analysis, and finance through the subsidary company edX. Through global online learning platform edX, they connect millions of people to high quality, career relevant education in partnership with leading universities and industry experts.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Cengage Learning Inc.
• Codecademy LLC
• Coursera Inc.
• Docebo Inc.
• Global University Systems
• Instructure Holdings Inc.
• Khan Academy Inc.
• LinkedIn Corp.
• Pearson Plc
• Pluralsight LLC
• PowerSchool Holdings Inc.
• Simplilearn
• SkillShare Inc.
• Skillsoft Corp.
• Teachable Inc.
• Thinkific Labs Inc
• Udacity Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is experiencing a transformative shift driven by the integration of cutting-edge technologies such as Artificial Intelligence (AI) and 5G networks . Multinational companies are actively engaging with educational institutions, ushering in an era where traditional pen-and-paper teaching is supplemented or replaced by dynamic digital platforms. Learning Management Systems (LMS) play a pivotal role, offering a diverse range of tools such as podcasts, videos, and innovative methods like hybrid models that combine audiovisual modes. This digital revolution, however, raises considerations for inclusivity, with a focus on addressing the needs of financially weak students.

Moreover, the importance of attendance is redefined in the virtual realm, where reliable technology is crucial, yet challenges like technical issues and potential health hazards require mitigation. The advent of 5G networks facilitates seamless Mobile E-learning , enhancing accessibility. Various stakeholders, including Service Providers, Content Providers, and educational institutions at both Higher Education and K-12 Schools , are actively participating in this paradigm shift, with tools like Application Simulation Tool and Rapid E-learning shaping the landscape of online education.

In the rapidly evolving landscape of education, the global online education market is witnessing a paradigm shift towards innovative learning approaches such as the computer-assisted learning framework. This transition is facilitated by dedicated instructors and diverse study materials, transforming the cost of instruction . Government initiatives promote the expansion of online schooling, leveraging technologies like AI-enabled e-learning solutions and cloud-based arrangements. Students access learning materials through various mediums including PDFs , transitioning from traditional pen and paper models to utilizing laptops and cell phones. Despite advancements, challenges like regulatory hurdles and compliance regulations persist, influencing accreditation criteria and licensing processes. Nonetheless, online education fosters culture exchange and convergence, transcending geographic limitations and enhancing internet users' accessibility to education.

• Segment Overview

The market analysis and report forecasts market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

• Primary and secondary supplemental education
• Reskilling and online certifications
• Higher education
• Test preparation
• Language and casual learning
• Rest of Europe
• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa

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What are the Key Data Covered in this Market Research Report?

• CAGR of the   market  forecast
• Detailed information of market report factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• The market growth and forecasting across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and market growth and trends
• Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• Exhibit 12: Offerings of vendors included in the market definition
• Exhibit 13: Market segments
• 3.3 Market size 2023
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• Exhibit 18: Historic Market Size – Data Table on global online education market 2018 - 2022 ($ billion)
• Exhibit 19: Historic Market Size – Application Segment 2018 - 2022 ($ billion)
• Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)
• Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
• Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
• Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
• Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
• Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• Exhibit 30: Chart on Application - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• Exhibit 34: Chart on Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Primary and secondary supplemental education (PSSE) - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Primary and secondary supplemental education (PSSE) - Year-over-year growth 2023-2028 (%)
• Exhibit 38: Chart on Reskilling and online certifications (ROC) - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Reskilling and online certifications (ROC) - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Reskilling and online certifications (ROC) - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Reskilling and online certifications (ROC) - Year-over-year growth 2023-2028 (%)
• Exhibit 42: Chart on Higher education - Market size and forecast 2023-2028 ($ billion)
• Exhibit 43: Data Table on Higher education - Market size and forecast 2023-2028 ($ billion)
• Exhibit 44: Chart on Higher education - Year-over-year growth 2023-2028 (%)
• Exhibit 45: Data Table on Higher education - Year-over-year growth 2023-2028 (%)
• Exhibit 46: Chart on Test preparation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 47: Data Table on Test preparation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 48: Chart on Test preparation - Year-over-year growth 2023-2028 (%)
• Exhibit 49: Data Table on Test preparation - Year-over-year growth 2023-2028 (%)
• Exhibit 50: Chart on Language and casual learning (LCL) - Market size and forecast 2023-2028 ($ billion)
• Exhibit 51: Data Table on Language and casual learning (LCL) - Market size and forecast 2023-2028 ($ billion)
• Exhibit 52: Chart on Language and casual learning (LCL) - Year-over-year growth 2023-2028 (%)
• Exhibit 53: Data Table on Language and casual learning (LCL) - Year-over-year growth 2023-2028 (%)
• Exhibit 54: Market opportunity by Application ($ billion)
• Exhibit 55: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by End-user

• Exhibit 56: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 57: Data Table on End-user - Market share 2023-2028 (%)
• Exhibit 58: Chart on Comparison by End-user
• Exhibit 59: Data Table on Comparison by End-user
• Exhibit 60: Chart on Academic - Market size and forecast 2023-2028 ($ billion)
• Exhibit 61: Data Table on Academic - Market size and forecast 2023-2028 ($ billion)
• Exhibit 62: Chart on Academic - Year-over-year growth 2023-2028 (%)
• Exhibit 63: Data Table on Academic - Year-over-year growth 2023-2028 (%)
• Exhibit 64: Chart on Corporate - Market size and forecast 2023-2028 ($ billion)
• Exhibit 65: Data Table on Corporate - Market size and forecast 2023-2028 ($ billion)
• Exhibit 66: Chart on Corporate - Year-over-year growth 2023-2028 (%)
• Exhibit 67: Data Table on Corporate - Year-over-year growth 2023-2028 (%)
• Exhibit 68: Chart on Government - Market size and forecast 2023-2028 ($ billion)
• Exhibit 69: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
• Exhibit 70: Chart on Government - Year-over-year growth 2023-2028 (%)
• Exhibit 71: Data Table on Government - Year-over-year growth 2023-2028 (%)
• Exhibit 72: Market opportunity by End-user ($ billion)
• Exhibit 73: Data Table on Market opportunity by End-user ($ billion)

8 Customer Landscape

• Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• Exhibit 75: Chart on Market share by geography 2023-2028 (%)
• Exhibit 76: Data Table on Market share by geography 2023-2028 (%)
• Exhibit 77: Chart on Geographic comparison
• Exhibit 78: Data Table on Geographic comparison
• Exhibit 79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 87: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 99: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibit 103: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibit 107: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibit 108: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibit 109: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibit 110: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibit 111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 113: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 115: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 116: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 117: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 118: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 119: Market opportunity by geography ($ billion)
• Exhibit 120: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• Exhibit 121: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• Exhibit 122: Overview on Criticality of inputs and Factors of differentiation
• Exhibit 123: Overview on factors of disruption
• Exhibit 124: Impact of key risks on business

12 Vendor Analysis

• Exhibit 125: Vendors covered
• Exhibit 126: Matrix on vendor position and classification
• Exhibit 127: 2U Inc. - Overview
• Exhibit 128: 2U Inc. - Business segments
• Exhibit 129: 2U Inc. - Key news
• Exhibit 130: 2U Inc. - Key offerings
• Exhibit 131: 2U Inc. - Segment focus
• Exhibit 132: Cengage Learning Inc. - Overview
• Exhibit 133: Cengage Learning Inc. - Product / Service
• Exhibit 134: Cengage Learning Inc. - Key offerings
• Exhibit 135: Chegg Inc. - Overview
• Exhibit 136: Chegg Inc. - Product / Service
• Exhibit 137: Chegg Inc. - Key news
• Exhibit 138: Chegg Inc. - Key offerings
• Exhibit 139: Codecademy LLC - Overview
• Exhibit 140: Codecademy LLC - Product / Service
• Exhibit 141: Codecademy LLC - Key offerings
• Exhibit 142: Coursera Inc. - Overview
• Exhibit 143: Coursera Inc. - Business segments
• Exhibit 144: Coursera Inc. - Key offerings
• Exhibit 145: Coursera Inc. - Segment focus
• Exhibit 146: Global University Systems - Overview
• Exhibit 147: Global University Systems - Product / Service
• Exhibit 148: Global University Systems - Key offerings
• Exhibit 149: LinkedIn Corp. - Overview
• Exhibit 150: LinkedIn Corp. - Product / Service
• Exhibit 151: LinkedIn Corp. - Key offerings
• Exhibit 152: Pearson Plc - Overview
• Exhibit 153: Pearson Plc - Business segments
• Exhibit 154: Pearson Plc - Key offerings
• Exhibit 155: Pearson Plc - Segment focus
• Exhibit 156: SkillShare Inc. - Overview
• Exhibit 157: SkillShare Inc. - Product / Service
• Exhibit 158: SkillShare Inc. - Key offerings
• Exhibit 159: Skillsoft Corp. - Overview
• Exhibit 160: Skillsoft Corp. - Business segments
• Exhibit 161: Skillsoft Corp. - Key offerings
• Exhibit 162: Skillsoft Corp. - Segment focus
• Exhibit 163: Teachable Inc. - Overview
• Exhibit 164: Teachable Inc. - Product / Service
• Exhibit 165: Teachable Inc. - Key offerings
• Exhibit 166: Thinkific Labs Inc - Overview
• Exhibit 167: Thinkific Labs Inc - Product / Service
• Exhibit 168: Thinkific Labs Inc - Key offerings
• Exhibit 169: Treehouse Island Inc - Overview
• Exhibit 170: Treehouse Island Inc - Product / Service
• Exhibit 171: Treehouse Island Inc - Key offerings
• Exhibit 172: Udacity Inc. - Overview
• Exhibit 173: Udacity Inc. - Product / Service
• Exhibit 174: Udacity Inc. - Key offerings
• Exhibit 175: Udemy Inc. - Overview
• Exhibit 176: Udemy Inc. - Business segments
• Exhibit 177: Udemy Inc. - Key offerings
• Exhibit 178: Udemy Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report
• Exhibit 179: Inclusions checklist
• Exhibit 180: Exclusions checklist
• Exhibit 181: Currency conversion rates for US$
• Exhibit 182: Research methodology
• Exhibit 183: Validation techniques employed for market sizing
• Exhibit 184: Information sources
• Exhibit 185: List of abbreviations

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