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Artist Business Plan Template

Written by Dave Lavinsky

artist business plan template

Artist Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their artist businesses. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an artist business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Artist Business Plan?

A business plan provides a snapshot of your artist business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Art Business

If you’re looking to start an artist business or grow your existing artist company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your artist business to improve your chances of success. Your artist business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Artist Businesses

With regards to funding, the main sources of funding for an artist business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for artist companies.

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How to write a business plan for an artist business.

If you want to start an artist business or expand your current one, you need a business plan in the proper business plan format . The guide below details the necessary information for how to write each essential component of your artist business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of artist business you are running and the status. For example, are you a startup, do you have an artist business that you would like to grow, or are you operating a chain of artist businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the artist industry.
  • Discuss the type of artist business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of artist business you are operating.

For example, you might specialize in one of the following types of artist businesses:

  • Antiques: This type of artist business may include the restoration, curation, and auction of antique furniture and other items.
  • Art Consultant: This type of artist business involves helping clients find and select art pieces for their own collections.
  • Tattoo Artist: Tattoos are a popular way for artists to earn money by tattooing permanent ink art onto their customers.
  • Photography: Photographers may specialize in certain categories like wedding photography or nature photography.
  • Graphic design: This type of business encompasses all kinds of design from creating logos and marketing materials for businesses to creating websites and designing products.
  • Art teacher: This type of artist business involves art instruction and can include anything from teaching an elementary school art class to a recreational painting class, or an online art course.

In addition to explaining the type of artist business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, the number of art pieces sold, reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the artist industry.

While this may seem unnecessary, it serves multiple purposes. First, researching the artist industry educates you. It helps you understand the market in which you are operating. Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends. The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your artist business plan:

  • How big is the artist industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your artist business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your artist business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of artist business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other art businesses. Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This may include other sources of art pieces, auctions, or resellers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of artist business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for your customers to engage with your product or service?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a artist business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of artist company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you sell paintings or sculptures, consult on various art pieces, instruct a painting class, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your artist company. Document where your company is situated and mention how the site will impact your success. For example, is your artist business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your artist marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your artist business, including answering calls, meeting with clients, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your artist business to a new city.  

Management Team

To demonstrate your artist business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing artist businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an artist business or successfully running a small curation business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with 5 clients per day, and will you charge by the hour for art consultation services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your artist business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a artist business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a sample of your artist portfolio.  

Writing a business plan for your artist business is a worthwhile endeavor. If you follow the sample template above, by the time you are done, you will have an expert artist business plan; download it to PDF to show banks and investors. You will understand the artist industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful artist business.  

Artist Business Plan Template FAQs

What is the easiest way to complete my artist business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your artist business plan.

How Do You Start an Artist Business?

Starting an artist business is easy with these 14 steps:

  • Choose the Name for Your Artist Business
  • Create Your Artist Business Plan
  • Choose the Legal Structure for Your Artist Business
  • Secure Startup Funding for Your Artist Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Artist Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Artist Business
  • Buy or Lease the Right Artist Business Equipment
  • Develop Your Artist Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Artist Business
  • Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business planning advisors can create your business plan for you.

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How to Wrtie an Artist business plan + Free Template

artist business plan example

Are you an artist—oil painter, singer, makeup artist, or writer ready to turn your passion into a profitable business?

If yes, and about to start your own art business; wait a moment!

You will need to think about resources and funding for navigating the ins and outs of an artistic journey.

Also, you need to specify if there’s a significant market for your business to be successful, what potential customers expect from you, and who are your competitors.

However, having a solid business plan is an essential tool to answer all these questions, and this artist business plan will surely help you!

It will guide you through all the important aspects of an effective artist business plan. It not only fuels your creativity but also paves the way for a sustainable and prosperous artistic venture.

But before diving right into the plan; let’s find some interesting facts about the creative art industry.

sample business plan

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  • Financial Tables

Creative Art Industry Outlook 2024

  • The United States has been firmly holding its position as the leading global art market for the past few years, generating roughly 45% of the global sales value.
  • The revenue of performing arts companies in the U.S. will amount to roughly $19,6 billion by 2024, while for independent artists, it will amount to approximately $23,1 billion .
  • There are 71,828 people employed in the US musical groups and artists industry till 2023.
  • The number of people increased 0.4% on average over the five years between 2018 and 2023.
  • Zippia estimates that artists are 70% more likely to work at private companies as compared to public sectors.

Now, without further ado; let’s delve into the key components you need to include in your creative business plan.

Key Components of an Art Business Plan (w/ examples)

  • Executive Summary
  • Business Overview
  • Market Analysis
  • Product and Services
  • Sales and Marketing Strategies
  • Operations Plan
  • Management Team
  • Financial Plan

1. Executive Summary

An executive summary is the initial chapter intended to provide a quick overview of your entire artist business plan. It highlights the primary facts of your business, from art business ideas to financial projections.

Keep your summary concise and clear, use simple language, and avoid jargon as it quickly engages readers.

You can start by introducing the idea behind starting an art business and explaining what it does. For example, is it a startup, do you like to grow your business, or are you operating a chain of artist businesses?

Next, share a brief overview of how your art studio will be different from the rest. Provide a summary of each of the subsequent sections of your plan, such as:

  • Describe the artist industry and the target market in brief.
  • Represent the products or services you wish to offer.
  • Give a snapshot of your marketing strategy.
  • Name all the key members of your management team.
  • Provide a summary of your financial projections.

After that, end your summary with a clear call to action, inviting potential investors or readers to the next meeting if they are curious about your business.

Generally, this section is written after the entire business plan is ready as you go through and draft all the important sections of your business plan.

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2. Business Overview

The business overview section provides detailed information about your art business, including ownership, legal structure, office location, business history, and other business-related facts.

Initially, you can draft all the foundational facts like:

  • The name of your art business and the concept behind it, for example: do you need a makeup artist business plan, music artist business plan, or painter business plan, and what is the actual idea behind your artist business?
  • The legal structure of your art business whether it is a S-Corp, LLC, sole proprietorship, or some other.
  • Location of your art gallery and the reason why you selected that place.

After that, describe the owners of your business and mention their roles in running it. Emphasize the percentage of shares owned, and how each owner helps in the business. For example,

Business overview example for artist business

You can add a memorable, clear mission statement that sums up the objectives and core principles of your art studio. Also, include an outline of the business’s history and how it came to be in its current position.

If you want to, include some personality and interesting details, especially if you have any achievements or recognitions till now for your creative art.

Convey your aspirations and your clear vision. Highlight future business goals and if you have any plans of opening an art studio or hosting an art gallery opening.

3. Market Analysis

Next, dive into the art world as this chapter provides a clear understanding of the art industry, along with the target audience, competitors, and growth opportunities.

So, take some time to go further and identify your target market and define your ideal target customer. It will guide your artistic choices and marketing strategies.

Know more about your customers and which type of services they prefer: customized painting, greetings, invitation cards, poetries, songs, or anything else.

After that, give an overview of the art industry. It unveils necessary information about the market size and growth potential of the art market in which your business will run. :

Market Analysis Example for Art Business

Also, conduct detailed market research to identify direct and indirect competitors. Evaluate their strengths and weaknesses.

You can perform a SWOT analysis to find internal strengths & weaknesses of your artist business and external opportunities & threats in the market.

Based on that, outline unique selling points and competitive edge. Accentuate how your art is different from the rest of the arts, and explain how you can offer qualitative services.

Try to analyze emerging market trends in the industry, such as changes in customer preferences and explain how your art business will cope with all those trends.

You can describe any regulations or licensing requirements that affect your art business, such as safety codes, contracts, taxes, or something else.

Here is an example you can refer to draft regulations for your art business:

Operating within the art industry entails adhering to several regulations. 

These encompass [specific regulations, e.g., “safety codes for installation arts, contracts ensuring the rights and responsibilities of both artists and clients and taxation structures specific to art sales”]. 

Our studio is committed to upholding all necessary licenses and continuously stays updated on regulatory changes to ensure full compliance.

4. Product and Services

The product and services section of an art studio business plan should describe the specific services and products you will provide. It should be detailed, informative, and customer-focused.

Start this section by introducing the artist first, along with the art form they will be using, for example, paintings, sculpture, photography, sketches, customized services, greeting cards, or something else.

Describe the artist’s distinct aesthetic and style and explain how it distinguishes them from other professionals in the field.

You can also include the specific items the artist produces, such as their original works, sell paintings or their limited edition prints, or any pieces they have been commissioned to create.

Try to describe each product’s advantages and characteristics as well as how they appeal to the target market. Also, emphasize the importance of quality by including all the details about the raw material you will use.

Here, don’t forget to explain how your business will ensure that all services and products are delivered with the highest standards of efficacy.

5. Sales and Marketing Strategies

A successful sales and marketing plan involves a list of strategies you will use to attract and retain your potential customers.

Here are some key elements to include while writing your sales & marketing strategy:

Unique selling proposition (USP)

Clearly state the artist’s unique selling point, which should cover their taste, aesthetic, and the advantages of their products and services. Something needs to be said in a way that appeals to your intended audience.

Pricing strategy

Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, or packages for your products & services to attract new customers.

Marketing strategy

Draw out a marketing plan that can spread the word about your work and put yourself out there. You can include a mix of online and offline marketing channels.

Consider social media platforms, email marketing, content marketing, brochures, print marketing, and events.

You can take reference from the below example written using Upmetrics AI Assistant :

Sales strategies

Mention your sales strategy as an approach to turn potential buyers into clients by providing limited edition prints, discounts, and referral scheme discounts.

Customer retention

Describe how your art business will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

6. Operations Plan

Next, you can craft a behind-the-scenes look into your artistic process and procedures.

This operations plan section paints a vivid picture of your creative endeavors, from your art studio setup to the tools and techniques you utilize.

First, you can explain how you go about creating your art, what tools and materials you require, and how long it takes to finish each piece.

If you collaborate with assistants or any other professional artist, provide details about their tasks and operational processes.

You can also describe your inventory management strategy, including your shipping, tracking, and storage methods. Mention how you’ll maintain track of your artwork and ensure that it’s transported and stored correctly.

inventory management strategy

7. Management Team

The management team section provides a brief overview of the individuals responsible for driving the art business and highlights that your business has the most suitable team.

You can introduce your team members including the artist, the artist manager, the booking agent, the publicist, the accountant, and the lawyer.

Even if you’re an unaccompanied artist, showcase the key individuals who support your creative journey.

Try to provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

You can also represent the organizational structure of the management team, including reporting lines and how decisions will be made. Here is an illustration of an organization chart using Upmetrics:

organization chart example of art business

If you have a board of advisors/mentors who have contributed to your business growth, mention them along with their roles and experience.

Don’t forget to explain your compensation plan for the leadership team and staff, including salaries, bonuses, and other benefits.

8. Financial Plan

A well-structured and in-depth financial forecast is the most important section for potential investors, as it offers a clear insight into any capital or investment requirements, startup costs, projected revenues, and profits.

So, develop a precise summary of your financial projections for the initial years of operation. Highlight all the crucial facts investors require for informed, strategic decision-making.

For a successful artist business plan, you should include the following financial statements:

  • Sales forecast
  • Expense budget
  • Profit and loss statement
  • Cash flow statement
  • Projected balance sheet
  • Break-even analysis
  • Business ratios
  • Exit strategy

From the above, you can estimate how much finances you will need to start and operate your art business. Consider funding resources including bank loans, SBA-guaranteed loans, angel investors, or personal savings.

Here’s an example of a projected balance sheet for the next 3-5 years using Upmetrics:

example of a projected balance sheet for art business

9. Appendix

When writing the appendix section, you should include any additional details that support the main content of your business plan.

This may include financial forecasts, market research data, legal documents, and other relevant information.

  • Enclose a table of contents for the appendix section to make it easy for readers to find specific information.
  • Add financial statements such as income statements, balance sheets , and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market analysis reports, such as statistics on the size of the art industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as business licenses, permits, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily locate the information they need.

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Whether you’re a beginner or trying to expand an existing one, Upmetrics is all you need to make a successful pro-business plan that matches your business goals.

Download our artist business plan pdf now and start writing a comprehensive plan in no time!

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Frequently asked questions, how often should the business plan be reviewed and updated.

Review and update your artist business plan at least once a year or more often if there are significant changes in your business. It ensures your plan remains aligned with your artistic direction, market conditions, or goals.

What should be included in an Artist’s Business Plan?

A comprehensive artist business plan should include below key components:

  • Sales and Marketing Plan

What kind of financial information does a business plan include?

In an artist’s business plan, the financial part includes startup costs,  income statement, cash flow statement, balance sheets, and break-even analysis. It offers a clear idea of your financial health, enabling investors to estimate the potential success of your artistic business.

Is it necessary to have business experience to create an artist business plan?

Business experience is beneficial but not mandatory to create an artist’s business plan. Many artists successfully draft business plans with a passion for their art and a willingness to learn.

Can the template help in planning for long-term career growth?

Yes, a well-written business plan template can undoubtedly help you in planning for long-term career growth. Include your artistic goals, market strategies, and financial predictions, as the template can be a strategic tool for envisioning and working towards sustained success throughout your journey.

About the Author

artist business plan example

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Business Plan Template for Artists

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Are you an artist looking to turn your passion into a profitable business? Creating a business plan is the first step towards building a successful career in the arts. With ClickUp's Business Plan Template for Artists, you can outline your goals, strategies, and financial projections in a structured and organized way.

This template will help you:

  • Define your artistic vision and mission statement
  • Identify your target audience and niche
  • Develop a marketing and promotional strategy to reach your audience
  • Set financial goals and create a budget for your artistic projects

Don't let the business side of your art hold you back. Use ClickUp's Business Plan Template for Artists to take your artistic career to new heights!

Business Plan Template for Artists Benefits

Creating a business plan as an artist may not be the most glamorous task, but it's an essential step towards building a thriving artistic career. With ClickUp's Business Plan Template for Artists, you can enjoy the following benefits:

  • Clarify your artistic vision and define your long-term goals
  • Develop a strategic roadmap to guide your artistic journey
  • Identify your target audience and create effective marketing strategies
  • Outline your financial projections and budget to ensure financial stability
  • Secure funding and partnerships by presenting a professional and comprehensive business plan

Main Elements of Artists Business Plan Template

ClickUp's Business Plan Template for Artists provides a comprehensive solution to help artists and creative entrepreneurs succeed in their artistic pursuits. Here are the main elements of this template:

  • Custom Statuses: Track the progress of each section of your business plan using statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add specific details and categorize different aspects of your business plan.
  • Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to visualize and organize your business plan in a way that suits your needs.
  • Collaboration Tools: Leverage ClickUp's collaboration features, including document sharing, commenting, and task assignment, to collaborate with team members or seek feedback from mentors or advisors.
  • Goal Tracking: Utilize ClickUp's Goals feature to set and track milestones and objectives, ensuring that your business plan aligns with your long-term artistic goals.

How To Use Business Plan Template for Artists

If you're an artist looking to create a comprehensive business plan, our Business Plan Template for Artists in ClickUp can help guide you through the process. Follow these six steps to get started:

1. Define your artistic vision and goals

Before diving into the details of your business plan, take some time to reflect on your artistic vision and the goals you want to achieve. What kind of art do you create? What impact do you want to make? What are your long-term aspirations? Clearly defining your vision and goals will help shape the rest of your business plan.

Use the Docs feature in ClickUp to brainstorm and outline your artistic vision and goals.

2. Identify your target audience

To effectively market your art, you need to understand who your target audience is. Consider factors such as demographics, interests, and purchasing behaviors. Knowing your audience will help you tailor your marketing efforts and connect with the right people.

Create custom fields in ClickUp to track key information about your target audience, such as age range, location, and preferences.

3. Research the market and competition

It's important to have a solid understanding of the art market and the competition you'll be facing. Research other artists in your niche, analyze their work, and identify what sets you apart. Additionally, study market trends, pricing strategies, and potential opportunities for growth.

Use the Board view in ClickUp to create cards for each competitor and track their strengths, weaknesses, and strategies.

4. Develop your marketing and sales strategies

Your business plan should outline how you plan to market and sell your artwork. Consider which channels and platforms are most effective for reaching your target audience. Determine your pricing strategy, marketing budget, and promotional activities. Also, think about how you'll handle sales, whether through online platforms, galleries, or exhibitions.

Create tasks in ClickUp to map out your marketing and sales strategies, assign responsibilities, and set deadlines.

5. Establish financial projections and budget

In this step, you'll need to create a financial forecast for your art business. Estimate your revenue streams, including sales, commissions, and potential partnerships. Calculate your expenses, such as art supplies, marketing costs, and studio rent. Set realistic financial goals and establish a budget to ensure your business remains profitable.

Use the Table view in ClickUp to create a financial spreadsheet, track income and expenses, and monitor your financial projections.

6. Review, revise, and implement

Once you've completed your business plan, take the time to review and revise it regularly. Your business plan should be a living document that adapts to changes in the market and your artistic career. Regularly assess its effectiveness and make adjustments as necessary. Then, start implementing your plan and take action towards achieving your artistic and business goals.

Set recurring tasks in ClickUp to review and revise your business plan on a regular basis, and assign tasks to yourself or team members to implement the strategies outlined in the plan.

Get Started with ClickUp’s Business Plan Template for Artists

Artists and creative entrepreneurs can use the Business Plan Template for Artists in ClickUp to create a comprehensive roadmap for their artistic pursuits.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

  • Use the Topics View to brainstorm and organize different sections of your business plan
  • The Status View will help you track the progress of each section, with statuses such as Complete, In Progress, Needs Revision, and To Do
  • The Timeline View will provide a visual representation of your business plan's timeline and milestones
  • Use the Business Plan View to create a comprehensive document that includes your goals, strategies, financial projections, and more
  • The Getting Started Guide View will provide step-by-step instructions on how to use the template effectively
  • Customize the template by adding custom fields like Reference, Approved, and Section to track additional information
  • Update statuses and custom fields as you work through your business plan to keep everyone informed of progress
  • Monitor and analyze your business plan to ensure you're on track to achieve your artistic goals.
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How to Sell Art Online | Online Marketing for Artists

Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

The Beginner’s One-Page Art Business Plan

Do you have a plan for your art business?

A business plan can help you strengthen your focus , identify your strengths and weaknesses, figure out how to get where you want to be, and understand what other artists are doing. (Check out our interview with artist Ann Rea on how to start your art business with a bang .)

Figure out how to get where you want to be

We received some feedback that the business plan shared in the original post linked above felt too overwhelming for artists just beginning to think about turning their passion into a business.

The last thing we want is for anyone to be scared away from following their dream of selling their art, fearing perhaps that they must have an MBA to successfully craft a coherent business plan.

So let’s take a step back! We’ve broken the business plan down to its most essential parts. Rather than four pages, it’s a single page with the key elements you need when just starting out to give your art business a strong foundation and a competitive edge.

You can fill the form out and then save it to your computer, or print and fill it out the old-fashioned way. Let us know what you think!

Download the One-Page Art Business Plan

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January 25, 2018 at 12:43 PM

Thank you. This helps “step it down” from the four pages (which mightily steps it down from 40 pages!); this makes a smaller *first* step in trying to get one’s head wrapped around a business plan as an artist, especially for artists who may not necessarily see themselves being sponsored by another’s gallery anytime soon, or ever. There is already too much head-game-playeth as a struggling/starving/naive artist to get mixed up in a gallery where everyone else certainly seems a “whole lot more talented” than one currently arts upon. Oh, such criticality from one’s own head!

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July 6, 2019 at 3:11 PM

This will make a great single page, rough draft, for my business plan. One that I can expand into the larger format. thank you for the resource!

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April 10, 2020 at 11:31 PM

Thanks for this plan style

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artist business plan example

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Art Gallery Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Art Gallery Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Art Gallery Plan Here

You’ve come to the right place to create your art gallery business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their art galleries.

Art Gallery Business Plan Sample

Below are links to each section of an art gallery business plan example:

Next Section: Executive Summary >

Art Gallery Business Plan FAQs

What is an art gallery business plan.

An art gallery business plan is a plan to start and/or grow your art gallery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your art gallery business plan using our Art Gallery Business Plan Template here .

What Are the Main Types of Art Galleries?

There are many types of art gallery companies. One type of art gallery is a commercial gallery where it is a for-profit business that displays art to be sold from various artists around the world or immediate area. There are also co-operative art galleries that involve various artists working and operating the art gallery. Another type of art gallery is a non-profit gallery where the operational funding comes from grants and donations. The artists displayed at the non-profits usually have art forms of merit or cause, rather than being a well-known artist.

What Are the Main Sources of Revenue and Expenses for an Art Gallery Business?

The primary source of revenue for an art gallery are the revenues it generates from tickets sold to visit the art gallery, membership fees if it offers memberships, and of course from the art sold at the art gallery.

The key expenses for an art gallery business are the cost to procure the art from various artists. Other expenses are the rent and utilities for the art gallery.

How Do You Get Funding for Your Art Gallery Business Plan?

Art gallery businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Most of the time, those who want to open an art gallery will use their personal savings and/or receive funding from angel investors or various donors.

What are the Steps To Open an Art Business?

Opening  an art business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop An Art Business Plan - The first step in opening a business is to create a detailed   business plan for your art gallery that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your art business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your art business is in compliance with local laws.

3. Register Your Art Business - Once you have chosen a legal structure, the next step is to register your art business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to open your art business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Art Equipment & Supplies - In order to start your art business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your art business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful art business:

  • How to Start an Art Business

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

Business Plans for Artists

Art Review

Would you like to know more about how to sell art? Read our article What Is the Best Way to Sell Art?

Creative business plans for artists: what is a business plan for an artist

Art of business: why create a business plan, reasons to create a business plan for artists.

  • Who are my three biggest competitors?
  • What products do my competitors offer?
  • What makes my competitors' products unique?
  • What are the strengths of my competitors?
  • What strategies can I get from my competitors?
  • What are the ways my competitors use to sell the product?
  • What risks do my competitors pose to me?

Business ideas art: how to write a business plan for an artist

artist business plan example

Complex finance issues: artist management business plan

  • Resources : What do I need?
  • Finance : How much do I need?
  • What have I already had? 
  • What do I need? 
  • I have : a computer, internet connection, a desk and a chair, occasionally rented space, etc. 
  • I need : Photoshop, better ideas for the competition, a copy of Protools software, and your own space either in your home or close to it; rehearsal/painting/carving space, etc. 
  • What can I work without?
  • Can I find a sponsor?
  • Can I use crowdfunding?
  • Can I get a scholarship or grant?
  • Is it reasonable to use my own funds?

Artist business: makeup artist business plan

  • What does my audience buy?
  • Who are my potential clients?
  • What do my clients need?
  • What is in demand? 

Business plan for an art gallery: be part of a large community

What does it take to get interested in a gallery.

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A step-by-step guide to developing a music business plan

June 17, 2021

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Why you need a music business plan

Where to start, the main components of a music business plan, the importance of multiple income streams, subscribe to greenlight by thimble..

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Making a living in the music business is the ultimate dream of every serious musician. But out of the countless individuals with a passion for music, only a select few will make a profitable business out of it. That doesn’t mean reaching your goals is impossible. If you want to earn reliable income from your music career, you need to treat it like any other business. That means making a detailed blueprint that will take you from passionate hobbyist to successful professional. This step-by-step guide to developing a music business plan will set you on the right path.

Whether your goal is to have a career as a professional musician, recording artist, producer, or music teacher, documenting the path you’ll take with a music business plan will be helpful to your cause. Your business plan outlines your goals, identifies the practical methods you’ll take to achieve them, and lists the resources you have and will need.

Not only will a concrete business plan keep you on course, it will also demonstrate your credibility in the eyes of others. Potential clients and business partners will see you as a professional and not another starving artist. If you ever need to take out a business loan or raise money for investors, a business plan is a must-have.

Crafting your music business plan isn’t something you can do in one sitting. You’ll need more than an afternoon to get this right. Take your time, bite off piece-by-piece, and chew your thoughts over thoroughly.

Our first piece of advice is as old as time:  know thyself.

You need some clarity of purpose before you can craft a useful music business plan. Ask yourself:

  • Who is my audience?
  • What is my ultimate goal?
  • Why do I want to do this?

Having this understanding will make it easier for you to explain your vision to others and convey your enthusiasm. It will also establish the framework for your music business. This step is crucial if you’ll need people to buy in to help you reach your goals.

The content of your music business plan will vary depending upon whether you’re aiming to start a music school, be a producer, or work as an artist. But the fundamental components are the same either way. Here’s what you’ll need:

  • Mission Statement
  • Executive Summary
  • Audience Analysis
  • SWOT Analysis
  • Marketing Plan
  • Financial Considerations

Let’s look at each of these in turn.

Mission Statement:

This can be as short as a few sentences, as long as it adequately describes who you are as an artist or a musical entrepreneur and what you’re trying to accomplish. While this might sound simple, think things through a bit before you try to draft your statement. Everything that follows here will hinge upon it.

Executive Summary:

The executive summary is a one-page synopsis of your plan. It should include an introduction as well as a description of your endeavors. Details about the funding you already have and what you’ll need in addition to a brief accounting of your plans for putting all of it into play are important too.

Most experts recommend saving the drafting of this part for last. It’s essentially a digest of all the other parts of your plan. Doing it last allows you to draw upon the information you’ve drafted for all of the other steps.

Audience Analysis: 

Here’s where you’ll demonstrate your understanding of your target audience. If you’re already performing, teaching, or producing on the side, think about what traits the people who follow you have in common.

If you’re just getting started, find someone doing what you want to do whose style and circumstances are similar to yours, and analyze their target market. Create a demographic sketch of your target audience based on gender, age, location, musical tastes and favorite venues.

Strengths, Weaknesses, Opportunities & Threats:

Think about the qualities that make you unique. List everything that comes to mind, from technical mastery and creative spark to teaching older demographics and networking. Your skills might not seem extraordinary on an individual level, but combine all your best qualities and you’ll find there isn’t anyone quite like you on the market.

Don’t forget about your weaknesses. Identity these not as qualities to promote, but as areas to work on in the future. Being aware of your shortcomings will also help guide your decision on potential business partners in the future. Let your inner critic loose, but realize that this is an exercise in personal growth, not tearing yourself down.

Had enough reflecting? Let’s take a look at the marketplace. Think about potential gaps in the industry you can exploit. Perhaps your competitors are overlooking a key value and you see a way to provide it both efficiently and effectively. These are your opportunities.

Threats could include technological shifts, cultural changes, the emergence of new artists, competition, and new trends. The music world moves fast, and today’s hot act can end up as yesterday’s news before your can say “more cowbell!” Brainstorm any roadblocks you picture yourself facing over the next few years and strategies you can use to overcome them.

Marketing plan:

Your marketing plan will detail how you’ll spread the word about yourself. Consider how much money you can reasonably invest into marketing and work out how you’ll spend it to reach as many of the right people as possible. Think about how you’ll grow your online presence—including social media, a press kit, and publicity materials such as a logo and photography.

Get a full account of your current cash flow situation. List how much capital you currently have and estimate how much it’ll take to get your operation up and running. When in doubt, overestimate. Studio time, engineering talent, transportation, legal fee, copyrights and trademarks are all important considerations when projecting your budget.

Measuring your progress:

At what intervals will you go over the financials to see how you’re advancing? What are the milestones by which you’ll mark your achievements?

You’ll also need a method for measuring your impact on the market in terms of the reputation you build. Social media outlets provide analytical tools to help you track these metrics. They can also help you pinpoint the demographics of your audience.

Establishing your key performance indicators (KPIs) can help you set the standards by which you will gauge your success. Sharing this information with others makes you accountable because they can look at your projections and see how much progress you’ve made toward achieving them.

Summarizing your music business plan

As we mentioned above, once you have all of these areas covered, you can then condense the information each section contains to create your executive summary. After all, how will you know what to put in it until you’ve examined all of these other areas first?

Success in the music industry takes a lot of work and a little luck, but you can stack the deck in your favor by building multiple income streams. That way, if one area slows down, you’ll have another one in play to keep you rolling until the next opportunity presents itself. Revisit your strengths and opportunities and start brainstorming ideas. If you get stuck, here’s a quick list to get you started:

Give music lessons. Chances are if you’ve got the chops to play paid gigs, you’ve got enough skills to pass on to some novice students. Giving music lessons can be a great way to add some extra recurring income.

Start a YouTube channel. With over 2 billion active users, YouTube might just be your biggest source of untapped attention and potential. 1 The platform offers users a chance to learn or be entertained, and as a musician you’re well-positioned to offer both. You could upload instructional videos or footage of yourself performing. You’ll get to keep a portion of any ad revenue your videos make. And if the right person sees your content, it could open the doors to even greater opportunities.

Explore the marketing world. If composition is your thing, you might be overlooking a potentially huge money-maker—marketing and advertising. Brands are in constant need of good video content to market their products, and those videos need music to truly capture attention. If you’ve got a knack for putting together atmospheric instrumentals, creating music for ads could seriously help stabilize your income.

Open your own studio. If you have the capital to invest and live in an area underserved by recording studios, you might want to consider opening your own. While you’re not using it for your own projects, you can rent it out to other local musicians and producers. If there’s enough demand, you could cover the costs of equipment and rent and even have a little profit left over.

Explore session work. Sure, your band is your baby, but if you’ve got time on your hands and musical versatility to boot, why not offer your services as a session musician? Session work is an effective way to boost your income, make new connections and get your name out there as a legit professional. If an artist is truly enamoured with your work, they could invite you to join them on tour.

Another important consideration in your music business plan is protecting your livelihood from the consequences of unintentional accidents. General liability insurance is key to helping you stay focused on your business. Carrying a policy also demonstrates to potential clients that you are a serious professional — whether you’re a musician, DJ , or another kind of entrepreneur in the entertainment industry.

  • Hootsuite. 25 YouTube Statistics that May Surprise You: 2021 Edition .

Written on April 19, 2021 | Last updated: June 17, 2021

Our editorial content is intended for informational purposes only and is not written by a licensed insurance agent. Terms and conditions for rate and coverage may vary by class of business and state.

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ARTIST BUSINESS PLAN: Template & Simple Steps to Write One

  • by Kenechukwu Muoghalu
  • August 12, 2023
  • No comments
  • 7 minute read

artist business plan

Table of Contents Hide

What is an artist business plan, why do you need a business plan, #1. executive summary, #2. company overview, #3. industry analysis, #4. customer analysis, #5. competitive analysis, #6. marketing plan, #7. operation plan, #8. management team, #9. financial plan, #10. appendix, artist business plan template, not ready to write a business plan yourself, conclusion , how do i write a business plan for an artist, is being an artist a business, how much can an art business make.

It is heart-throbbing to know that you have finally decided to leap without much consideration into starting an artist business. Figuring out what to do next should be the next milestone to cross. Well, as an artist, you need to have a business plan before you get to experience any development in your new business. As a starter, you will be faced with multiple new experiences that might seem tough to handle, which is understandable because you are in a new field. So, to make your artist business journey easier, a development plan is needed. To avoid stressing this further, this article will provide a template that can help you write an artist business plan. As a bonus, this template can also be used when writing a music, graphic, or makeup artist business plan. 

If you want an easy way out of this, you can opt-in for our pre-made artist business plan instead of writing one for yourself. 

A business plan or development plan simply lays out the who, what, when, where, why, and how an artist operates their business. Why won’t you run a smooth business when you have a clear description of these questions? Business plans are about setting goals, taking actionable steps to meet business objectives, and creating milestones to measure success along the way. When you want to create your artist business development plan, you should be clear about what you want and commit to going after it. 

Although the curriculum of your art school doesn’t include learning how to write a business plan, a business plan is what makes your business creative. An artist’s business plan makes it possible for you to build a profitable career. Have you thought about selling your work at art fairs? With a business plan, you won’t be seen thriving hard to pull it through. Instead, you will spend time preparing your artwork and striking deals with potential customers. Without laying more emphasis on this, let’s get down to writing an artist business plan for yourself. 

How to Write an Artist Business Plan

To compose a successful artist business plan, you need to remember that it’s the planning that matters and not just the plan. This will allow you to devote more time to making your plan professional and presentable. To write a business plan, there are some outlines that you will need to follow to better understand your art business and develop a step-by-step strategy for success. 

Your executive summary should be an introduction to the business. It is more like a summary of the general section of a business plan. It is the first to appear and the last to be written down because you will need information from other sections. While writing this section of your business plan, you should keep your language clear to attract and engage your readers. In summary, you will need to give a brief overview of the artist industry. You can also mention your competitors and provide a marketing plan as well as your financial plan. 

This section is mainly about your business venture. You will get to give some basic knowledge of your business. While writing this section of your business plan using this template, you will need to specify the type of art business you will specialize in, which can either be a makeup, graphic, or music artist.

An artist can be a broad range of related things, from fine art and commercial art, to design, writing, acting, or even live art. Specifying your art genre will help you narrow down your niche and focus on your target audience and their needs. In addition to this, you will also explain when and why you started the business and the business goals you tend to achieve.

Still in the industry, but this time we are going deep into it. To efficiently write this section, you will need to have thorough research on the music industry. The essence of this is to convince your reader that you have all the necessary knowledge about your new industry and that you also know what it takes to scale through. To complete this section, you will also need to talk about the market, who your competitors are, your market trends, the market size, and your potential customers. 

What type of customer do you render your services to? Are they private individuals, schools, families, or corporations? This customer will also depend on the type of art services you offer. If you have a target market, you should also run a basic check on them to understand who they are and what their needs are. 

This section should be about your competitors , which can be either direct or indirect competitors. The direct ones are your fellow artists and the indirect ones are other options your customers can look up to. Mention all competitors you have and state their strengths and weaknesses. You can also include the type of customers they serve and the prices they sell their art products. To round off this section, you will need to mention your areas of advantage. You can state how your products are more unique and better than that of your competitors. Will you provide better customer service? Also, state if your prices will attract more customers to you. 

Read Also: Makeup Artist Insurance: Liability Insurance And Coverage For Makeup Artist

What will be your marketing and sales strategy ? How do you intend on attracting customers and making sales? These are the basic questions that you will need to be explaining in this section. You will also need to talk about your marketing and promotion strategy. Will you advertise in local papers, make flyers, use social media platforms, create websites or engage in email marketing? These are information that your readers will need to know about your marketing plans because, without constant sales, a business can’t grow. 

Just like the name implies, you will have to explain how your business goals will be carried out. You will also need to clearly define how you will carry out basic operations in your artist business. Your operation plan should cover how you will manage your everyday tasks, which involve answering calls, meeting with clients, billing, and collecting payments. You should also include how you will meet your long-term goals. Indicate the milestones you need to achieve, what it will take you to achieve them and when you plan on achieving them. 

The management team section should entail your workforce. You can also explain how your team is liable to grow the business. You can mention their skills and responsibilities in the company. 

A proper financial statement should include your income statement, balance sheet, and cash flow statement. Your income statement consists of your profit and loss information. A balance sheet is what shows your assets and liabilities, while a cash flow statement will determine how much money you need to start or grow your business. 

Finally, this section should have your full financial projections and any supporting documents that can make your plan more presentable. It can be in the form of a license or a sample of your artist portfolio. 

Before starting up an artist business, either as a makeup, graphic, or music artist, you will need a template to kick off that plan. The essence of a template is to ensure that you start on the right foot while planning on how to set up your business. This template checklist will serve as a guide to clarify all necessary steps to take before kicking off that idea of yours. Also remember that this artist business plan template can accommodate other art genres like music, graphic, and makeup artists. 

  • Choose a business name
  • Create a professional business plan
  • Secure start-up fund
  • Get a location for your business
  • Get required permits and licenses
  • Get the legal documents you need
  • Have an insurance 
  • Buy artist equipment
  • Develop a marketing plan
  • Open for business 

Creating a business plan can be overwhelming to compose, especially when it’s your first time creating one. If you want to escape the stress of figuring out what each section should entail, then it’s best to seek professional help. 

Wouldn’t you wish to get your hands on a professional artist’s business plan in seconds? Then try this winning pre-made artist business plan . 

At BusinessYield Consult, we help entrepreneurs like you create a business plan that can improve the success of any business. To achieve your art biz goals, get this plan now .

As an artist, it is natural to be exposed to numerous responsibilities. That means inventory details, showing or selling your work, exhibition dates, invoices, call-for-entry application deadlines, sales records, and a host of other schedules that need to be handled. A good business plan is all you need to escape being disorganized. By getting a plan and keeping track of your activities, you can curb those excesses. When it seems so overwhelming to create one, you can go for a pre-made 

To write a business plan, you can make use of the template in this article to compose your artist’s business plan.

As an artist, you can choose to turn your talent into a business and make it profitable. Indeed, all entrepreneurs are not artists but all artists are entrepreneurs. What matters is how well you polish your skills and make a living out of them. 

Artists do not have a specific amount of money they make. Most times it depends on the type of art services you render to clients. For example, if you are a graphic artist you can make more money compared to an artist who is just a painter. 

Related Articles

  • FINE ART INSURANCE: Coverages, Policies and Best Practices
  • EXECUTIVE SUMMARY OF A BUSINESS PLAN: How To Write an Effective Executive Summary
  • Tattoo Apprenticeships: Career Guide & How To Get One

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Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

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Artists Business Plan Template

Published Nov.10, 2021

Updated Apr.19, 2024

By: Jakub Babkins

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artist business plan

Table of Content

Artist business plan for starting your own business

In today’s world, an artist is a creative entrepreneur who is a self-employed business owner and uses his skill to earn a decent living. A professional artist is someone who knows how to make an impact with his work and make a living out of it. In case you want to make a business out of your art, a well-thought artist business plan can make a huge difference towards your success.

Whether you want music festival business plan , internet radio business plan , business plan for music industry , business plan for movie theater , karaoke business plan , or night club business plan , this model of business plan will help you in writing a well thought business plan to start a successful business.

If you want to know how to write a business plan for an artist, or you are looking for business plan for artists, you can continue to read as we will write down all the important points required in a good business plan for investors .

Executive Summary

2.1 the business.

In all the business plan examples for artists, the first thing you need to mention is the introduction of your business.

PixelCo will be a registered, licensed and insured art design business based in the Miami, Florida. This business will strive to cultivate meaningful and relevant connections between people and brands through our art designing services and unparalleled visuals.

2.2 Management of Artist Business

The success of any business heavily depends on its management and staff. That is why in your business plans for artists, make sure to plan everything in advance.

The management body of the company will include art artists, sales executives, animation and cartoon specialists, customer representatives and website developers. The team will be managed by the owner who will look into every matter himself.

Like in every artist business plan sample, you need to provide detail about the management. The staff will be hired one month before the launch of the company and will be trained by the owner.

2.3 Customers of Artist Business

At PixelCo, our customers will include following

  • Insurance Companies and banks
  • Sport Organizations
  • Political parties
  • Television Stations
  • Real Estate Owners, Contractors and Developers
  • Advertising agencies
  • Entrepreneurs

Similar to a mobile app business plan , mentioning all the customers are required to make a strong business plan.

2.4 Business Target

Our primary goal is to become the best art design company in Miami within the next 6 years of our startup. We aim to provide the best and reasonable services to our customers. The main business targets that we want to achieve as milestones over the next four years are as follows:

  • To cover the investment by the end of the first year
  • To expand our company and open up two to three company offices by the end of 5th year
  • To raise at least $10 monthly revenue by the end of the first year

Artist Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

PixelCo will be owned by Julie Mark, a renewed art designer. She has completed her Masters of Art in art design from the University of London. After completing her degree, she worked with some leading digital marketing companies as a art designer. After gaining all the knowledge about how to start a small art business, she decided to start her own business.

3.2 Why the Artist Business is being started?

Julie continued to work as a art designer in some of the biggest art designer companies in the US. But soon she realized that she can start her own business and can establish her name in the art designing industry.

That is why she decided to start PixelCo completely by herself. Similar to writing a business plan for makeup artist, it is important to write down why and how the business will be started when writing a business plan for artist.

3.3 How the Artist Business will be started?

In business plan artist, you need to mention all the necessary steps to start a business. To start a art designing business, you do not need much investment as needed in other startups.

Julie has planned everything for her business including the required inventory and personnel.

Office Space

To start an art designing business on a small scale, you need a small set-up, and for that, a small space will be enough.

Office furniture

Next, to set up the space, you will need office furniture including filing cabinets, couches, chairs and work desks. You will also need some decent furniture for meeting rooms and waiting rooms.

The next and important thing is to buy all the art designing and other related software to start the work. These include Freehand, Illustrator, Photoshop, Quark and Microsoft project.

Internet Connection

You will need a strong internet connection to carry out the work without any distortion.

Start-up Expenses

When we talk about the expenses to open a art designing company, these include consultant fees, insurance, rent for the space, laptops and computers for the employees and interior expenses.

Artist Business Plan - Startup Cost

In this business plan for artist management company , you need to mention the services your company will provide. This is an extremely important part of any business plan for artist.

PixelCo will provide art designing services and visual communication services to small as well as established companies. We aim to compete with all the leading art designing companies in the US. As can be seen in our business plan template for artists, we will provide the following services:

Digital Designs

We will provide digital designs including logos, websites, and all kinds of arts to our clients. We will also provide cartoons and animations as per our customer’s requirements.

Hard Decorations

We will also provide hard form decorations, art pieces, and custom-themed paintings.

Print Designs

In addition to digital designs, we will also provide print media designs including books, magazines and newspapers.


We will also provide advertising services and corporate branding that will include infoarts, brochures, product packaging, and posters.

Marketing Analysis of Artist Business

Great service.

Great service. Good turnaround time and quality work. Thanks!

Similar to business plan for music artist, marketing analysis is an important component in abusiness plan for artists pdf. That is why Julie got the services of marketing experts to help her through this important phase. In anny artist development plan, the importance of this part cannot be ignored.

To start a successful business for artists, you need to do an accurate marketing analysis, as the planning and execution of many other components depend on it. It also serves as the basis of your business strategy.

5.1 Market Trends

The trend in the art designing industry is that the market keeps expanding with time. Anything that cannot be done verbally needs to be put into some design to communicate or to send the message. If we look around, we are surrounded by arts.

From your coffee mug to the magazine cover, the ads on the TV all are applications of art designing. These are the reasons why the art designing industry is growing fast and is one of the biggest and fastest-growing companies in the world.

In 2017, around 335,000 art design companies were working all over the world. These include both small and large companies and people working as freelancers. The art design business is popular because all other businesses require their services to appear professional and to reach out to people.

5.2 Marketing Segmentation

Market segmentation is another important part of the sample regarding how to manage an artist pdf available online. All top performing artist marketing plan example templates include the detail about marketing segmentation for art design business.

The target market for PixelCo will be the corporate sector located in the US. According to research, the US houses more than 500,000 businesses which include both local, multinational and national businesses. These businesses have revenue in millions of dollars each year. It makes it easy for them to spend a lot of money on their art designing needs to promote their brands and to reach out to people.

To develop a good marketing strategy and to run a business seamlessly, it is important to analyze the market segmentation. An efficient and successful marketing strategy can only be developed after knowing the potential customers of any business. The market segmentation for PixelCo will be as follows:

Artist Business Plan - Marketing Segmentation

Corporate sector

One of the biggest consumers of PixelCo will be the corporate sector located in Florida. These include local, national and multinational businesses that need art designing services to expand their business. These companies include product manufacturers, real estate owners, distributors, developers, banks, hotels, IT firms, software houses and advertising agencies. These companies will need our services to update their brand logos, make advertisements and manage their websites and social media pages.

Institutes and Organizations

Our next target group consists of organizations and institutions located in Florida. These include public and government sectors such as schools, universities and colleges, sports organizations, political parties, non-profit and religious organizations.

Print Companies

Our third and important target group will be digital media and print companies. These will include publication companies, video production companies and television studios. Due to its nature, this target group is one of the biggest consumers of artist and designing services.

5.3 Business Target

Our primary goal is to balance the cost of investment in the first two years of our launch. Our secondary goal is to become the best art design company in Florida within few years.

5.4 Product Pricing

When writing a marketing plan artist, the pricing is extremely crucial. The service and product pricing should be determined with great care. We have considered the market demands, and have priced all our services in a comparable range with other companies. All of our prices are similar to other companies except for logo making prices which are 30 percent less than other companies to promote sales.

Marketing Strategy for Artist Business

PixelCo will make sure that we meet the clients’ expectations and deliver the service as per their requirements. Any good independent artist business plan like this business plan for artist example pdf should have a clearly defined marketing strategy.

Our goal is to achieve a 15% increase in website traffic every month and we will work to turn 70% of the visitors into our consumers. We will also work on increasing the engagement rates. Engagement rates show the frequency at which visitors interact with the post. We aim to increase our social media following so we can reach out to maximum people.

6.1 Competitive Analysis

To survive in artist and design industry, you have to be very creative and should have innovative ideas regarding designs. Only then you can survive and grow.

PixelCo has a team of dedicated and hard-working professionals. All of the staff is highly trained and has excellent qualifications. Our biggest competitive advantage is the leadership of our owner Julie, who has worked in world-renowned companies.

6.2 Sales Strategy

Julie has carried out a detailed analysis and along with her team, and came up with excellent ideas to advertise her company.

  • We will reach out to people by advertising our company by using social media platforms, newspapers, magazines and TV stations.
  • In the first three months of our launch, we will offer a 20% discount on our all services
  • We will offer a 30% discount on all of our services on customer’s referral.
  • We will send introductory letters and brochures to other organizations.

6.3 Sales Monthly

Artist Business Plan - Sales Monthly

6.4 Sales Yearly

Artist Business Plan - Sales Yearly

6.5 Sales Forecast

Artist Business Plan - Unit Sales

Personnel plan

In an artist business plan or artist development plan, personnel plan is important as it provides an idea of personnel cost. If the staff is not loyal to the company, the company cannot make progress. It is difficult to estimate the type and number of staff needed to start a business until a business is launched. So to get through this step, it is important to take the advice of HR experts.

7.1  Company Staff

The following people will be needed to run PixelCo. Also, note that Julie Mark will be the owner and CEO of PixelCo business. The list of staff is as follows

  • 1 operation manager
  • 1 social media marketing manager
  • 3 sales executive
  • 2 animation and cartoon specialists
  • 5 website developers
  • 3 customer representatives
  • 1 reception clerk
  • 1 accountant

7.2  Average Salary of Employees

Financial plan.

When writing a business plan for artist, a financial plan is the next important thing after personnel plan. Any good business plan for artists clearly lists all costs, such as the cost of startup, payroll, inventory, utilities and equipment.

The major expense/ costs include:

  • The interior design of the office
  • Office space rent
  • Cost of inventory – furniture, chairs, tables and laptops
  • Salary of employees
  • Bonds, securities, registration costs, and insurance
  • Cost of buying software

8.1 Important Assumptions

8.2 break-even analysis.

Artist Business Plan - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Artist Business Plan - Profit Monthly

8.3.2 Profit Yearly

Artist Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Artist Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Artist Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Artist Business Plan - Project Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

  • How can I start my own business as an artist?

To start a business as an artist, you need to use your skill. Make a business plan for artist and work on it to start your own business. You can easily start it once you have made a good business plan for makeup artist. After that, just follow the steps to start a successful business.

  • How do I write a business plan for an artist?

You can use this business plan template for artist to write your own plan.

  • Is an artist a business?

Not all entrepreneurs are artists but it is the fact that all artists are entrepreneurs. Being an artist you can polish your skill and then use it to make a living out of it. The business for artists is their skill through which they can earn money.

  • How much does an art business make?

The amount of money that an art business can make depends upon the type of art you are selling. For example, if you are a graphic artist, you can make a lot of money as compared to an artist who is just a painter.

Download Artist Business Plan Template in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

artist business plan example

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How To Write a Winning Artist Management Business Plan + Template

Record Label Business Plan Template

Creating a business plan is essential for any business, but it can be especially helpful for artist management businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective record label business plan , you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every artist management business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is an Artist Management Business Plan?

An artist management business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Artist Management Business Plan?

An artist management business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Artist Management Business Plan

The following are the key components of a successful artist management business plan:

Executive Summary

The executive summary of an artist management business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your artist management company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your artist management business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your artist management firm, mention this.

You will also include information about your chosen artist management business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of an artist management business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the artist management industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the clients of an artist management business may include record labels, concert promoters, and other businesses in the music industry.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or artist management services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your artist management business may have:

  • Comprehensive artist management services
  • Proven track record of success
  • Extensive industry experience
  • Strong relationships with key industry players
  • Innovative business model

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your artist management business via word-of-mouth or by exhibiting at trade shows.

Operations Plan

This part of your artist management business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an artist management business include reaching $X in sales. Other examples include signing on X number of clients, or booking Y number of shows.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific artist management industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Artist Management Firm

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Artist Management Firm

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup artist management business.

Sample Cash Flow Statement for a Startup Artist Management Firm

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your artist management company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Remember to keep your business plan updated as your company grows and changes. Review it at least once a year to make sure it is still relevant and accurate.  

Finish Your Artist Management Company Business Plan in 1 Day!


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    Like in every artist business plan sample, you need to provide detail about the management. The staff will be hired one month before the launch of the company and will be trained by the owner. 2.3 Customers of Artist Business. At PixelCo, our customers will include following. Insurance Companies and banks;

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    Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass supply, or other arts and craft supplies related business, and start writing a business plan to make your dream a reality. Explore our library of Fine Art & Crafts Business Plan Templates and find inspiration for your own business.

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    The executive summary of an artist management business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your artist management company. Provide a short summary of the key points in each ...