business proposal thesis sample

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

• Knowledge Base
• Dissertation

How to Write a Dissertation Proposal | A Step-by-Step Guide

Published on 14 February 2020 by Jack Caulfield . Revised on 11 November 2022.

A dissertation proposal describes the research you want to do: what it’s about, how you’ll conduct it, and why it’s worthwhile. You will probably have to write a proposal before starting your dissertation as an undergraduate or postgraduate student.

A dissertation proposal should generally include:

• An introduction to your topic and aims
• A literature review  of the current state of knowledge
• An outline of your proposed methodology
• A discussion of the possible implications of the research
• A bibliography  of relevant sources

Dissertation proposals vary a lot in terms of length and structure, so make sure to follow any guidelines given to you by your institution, and check with your supervisor when you’re unsure.

Instantly correct all language mistakes in your text

Be assured that you'll submit flawless writing. Upload your document to correct all your mistakes.

Table of contents

Step 1: coming up with an idea, step 2: presenting your idea in the introduction, step 3: exploring related research in the literature review, step 4: describing your methodology, step 5: outlining the potential implications of your research, step 6: creating a reference list or bibliography.

Before writing your proposal, it’s important to come up with a strong idea for your dissertation.

Find an area of your field that interests you and do some preliminary reading in that area. What are the key concerns of other researchers? What do they suggest as areas for further research, and what strikes you personally as an interesting gap in the field?

Once you have an idea, consider how to narrow it down and the best way to frame it. Don’t be too ambitious or too vague – a dissertation topic needs to be specific enough to be feasible. Move from a broad field of interest to a specific niche:

• Russian literature 19th century Russian literature The novels of Tolstoy and Dostoevsky
• Social media Mental health effects of social media Influence of social media on young adults suffering from anxiety

Prevent plagiarism, run a free check.

Like most academic texts, a dissertation proposal begins with an introduction . This is where you introduce the topic of your research, provide some background, and most importantly, present your aim , objectives and research question(s) .

Try to dive straight into your chosen topic: What’s at stake in your research? Why is it interesting? Don’t spend too long on generalisations or grand statements:

• Social media is the most important technological trend of the 21st century. It has changed the world and influences our lives every day.
• Psychologists generally agree that the ubiquity of social media in the lives of young adults today has a profound impact on their mental health. However, the exact nature of this impact needs further investigation.

Once your area of research is clear, you can present more background and context. What does the reader need to know to understand your proposed questions? What’s the current state of research on this topic, and what will your dissertation contribute to the field?

If you’re including a literature review, you don’t need to go into too much detail at this point, but give the reader a general sense of the debates that you’re intervening in.

This leads you into the most important part of the introduction: your aim, objectives and research question(s) . These should be clearly identifiable and stand out from the text – for example, you could present them using bullet points or bold font.

Make sure that your research questions are specific and workable – something you can reasonably answer within the scope of your dissertation. Avoid being too broad or having too many different questions. Remember that your goal in a dissertation proposal is to convince the reader that your research is valuable and feasible:

• Does social media harm mental health?
• What is the impact of daily social media use on 18– to 25–year–olds suffering from general anxiety disorder?

Now that your topic is clear, it’s time to explore existing research covering similar ideas. This is important because it shows you what is missing from other research in the field and ensures that you’re not asking a question someone else has already answered.

You’ve probably already done some preliminary reading, but now that your topic is more clearly defined, you need to thoroughly analyse and evaluate the most relevant sources in your literature review .

Here you should summarise the findings of other researchers and comment on gaps and problems in their studies. There may be a lot of research to cover, so make effective use of paraphrasing to write concisely:

• Smith and Prakash state that ‘our results indicate a 25% decrease in the incidence of mechanical failure after the new formula was applied’.
• Smith and Prakash’s formula reduced mechanical failures by 25%.

The point is to identify findings and theories that will influence your own research, but also to highlight gaps and limitations in previous research which your dissertation can address:

• Subsequent research has failed to replicate this result, however, suggesting a flaw in Smith and Prakash’s methods. It is likely that the failure resulted from…

Next, you’ll describe your proposed methodology : the specific things you hope to do, the structure of your research and the methods that you will use to gather and analyse data.

You should get quite specific in this section – you need to convince your supervisor that you’ve thought through your approach to the research and can realistically carry it out. This section will look quite different, and vary in length, depending on your field of study.

You may be engaged in more empirical research, focusing on data collection and discovering new information, or more theoretical research, attempting to develop a new conceptual model or add nuance to an existing one.

Dissertation research often involves both, but the content of your methodology section will vary according to how important each approach is to your dissertation.

Empirical research

Empirical research involves collecting new data and analysing it in order to answer your research questions. It can be quantitative (focused on numbers), qualitative (focused on words and meanings), or a combination of both.

With empirical research, it’s important to describe in detail how you plan to collect your data:

• Will you use surveys ? A lab experiment ? Interviews?
• What variables will you measure?
• How will you select a representative sample ?
• If other people will participate in your research, what measures will you take to ensure they are treated ethically?
• What tools (conceptual and physical) will you use, and why?

It’s appropriate to cite other research here. When you need to justify your choice of a particular research method or tool, for example, you can cite a text describing the advantages and appropriate usage of that method.

Don’t overdo this, though; you don’t need to reiterate the whole theoretical literature, just what’s relevant to the choices you have made.

Moreover, your research will necessarily involve analysing the data after you have collected it. Though you don’t know yet what the data will look like, it’s important to know what you’re looking for and indicate what methods (e.g. statistical tests , thematic analysis ) you will use.

Theoretical research

You can also do theoretical research that doesn’t involve original data collection. In this case, your methodology section will focus more on the theory you plan to work with in your dissertation: relevant conceptual models and the approach you intend to take.

For example, a literary analysis dissertation rarely involves collecting new data, but it’s still necessary to explain the theoretical approach that will be taken to the text(s) under discussion, as well as which parts of the text(s) you will focus on:

• This dissertation will utilise Foucault’s theory of panopticism to explore the theme of surveillance in Orwell’s 1984 and Kafka’s The Trial…

Here, you may refer to the same theorists you have already discussed in the literature review. In this case, the emphasis is placed on how you plan to use their contributions in your own research.

You’ll usually conclude your dissertation proposal with a section discussing what you expect your research to achieve.

You obviously can’t be too sure: you don’t know yet what your results and conclusions will be. Instead, you should describe the projected implications and contribution to knowledge of your dissertation.

First, consider the potential implications of your research. Will you:

• Develop or test a theory?
• Provide new information to governments or businesses?
• Challenge a commonly held belief?
• Suggest an improvement to a specific process?

Describe the intended result of your research and the theoretical or practical impact it will have:

Finally, it’s sensible to conclude by briefly restating the contribution to knowledge you hope to make: the specific question(s) you hope to answer and the gap the answer(s) will fill in existing knowledge:

Like any academic text, it’s important that your dissertation proposal effectively references all the sources you have used. You need to include a properly formatted reference list or bibliography at the end of your proposal.

Different institutions recommend different styles of referencing – commonly used styles include Harvard , Vancouver , APA , or MHRA . If your department does not have specific requirements, choose a style and apply it consistently.

A reference list includes only the sources that you cited in your proposal. A bibliography is slightly different: it can include every source you consulted in preparing the proposal, even if you didn’t mention it in the text. In the case of a dissertation proposal, a bibliography may also list relevant sources that you haven’t yet read, but that you intend to use during the research itself.

Check with your supervisor what type of bibliography or reference list you should include.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

Caulfield, J. (2022, November 11). How to Write a Dissertation Proposal | A Step-by-Step Guide. Scribbr. Retrieved 3 September 2024, from https://www.scribbr.co.uk/thesis-dissertation/proposal/

Is this article helpful?

Jack Caulfield

Other students also liked, what is a dissertation | 5 essential questions to get started, what is a literature review | guide, template, & examples, what is a research methodology | steps & tips.

• Home »

find your perfect postgrad program Search our Database of 30,000 Courses

Writing a dissertation proposal.

What is a dissertation proposal?

Dissertation proposals are like the table of contents for your research project , and will help you explain what it is you intend to examine, and roughly, how you intend to go about collecting and analysing your data. You won’t be required to have everything planned out exactly, as your topic may change slightly in the course of your research, but for the most part, writing your proposal should help you better identify the direction for your dissertation.

When you’ve chosen a topic for your dissertation , you’ll need to make sure that it is both appropriate to your field of study and narrow enough to be completed by the end of your course. Your dissertation proposal will help you define and determine both of these things and will also allow your department and instructors to make sure that you are being advised by the best person to help you complete your research.

A dissertation proposal should include:

• An introduction to your dissertation topic
• Aims and objectives of your dissertation
• A literature review of the current research undertaken in your field
• Proposed methodology to be used
• Implications of your research
• Limitations of your research
• Bibliography 

Although this content all needs to be included in your dissertation proposal, the content isn’t set in stone so it can be changed later if necessary, depending on your topic of study, university or degree. Think of your dissertation proposal as more of a guide to writing your dissertation rather than something to be strictly adhered to – this will be discussed later. 

Why is a dissertation proposal important?

A dissertation proposal is very important because it helps shape the actual dissertation, which is arguably the most important piece of writing a postgraduate student will undertake. By having a well-structured dissertation proposal, you will have a strong foundation for your dissertation and a good template to follow. The dissertation itself is key to postgraduate success as it will contribute to your overall grade . Writing your dissertation will also help you to develop research and communication skills, which could become invaluable in your employment success and future career. By making sure you’re fully briefed on the current research available in your chosen dissertation topic, as well as keeping details of your bibliography up to date, you will be in a great position to write an excellent dissertation.

Next, we’ll be outlining things you can do to help you produce the best postgraduate dissertation proposal possible.

How to begin your dissertation proposal

1. Narrow the topic down  

It’s important that when you sit down to draft your proposal, you’ve carefully thought out your topic and are able to narrow it down enough to present a clear and succinct understanding of what you aim to do and hope to accomplish in your dissertation.

How do I decide on a dissertation topic?

A simple way to begin choosing a topic for your dissertation is to go back through your assignments and lectures. Was there a topic that stood out to you? Was there an idea that wasn’t fully explored? If the answer to either of these questions is yes, then you have a great starting point! If not, then consider one of your more personal interests. Use Google Scholar to explore studies and journals on your topic to find any areas that could go into more detail or explore a more niche topic within your personal interest. 

Keep track of all publications

It’s important to keep track of all the publications that you use while you research. You can use this in your literature review.

You need to keep track of:

• The title of the study/research paper/book/journal
• Who wrote/took part in the study/research paper
• Chapter title
• Page number(s)

The more research you do, the more you should be able to narrow down your topic and find an interesting area to focus on. You’ll also be able to write about everything you find in your literature review which will make your proposal stronger.

While doing your research, consider the following:

• When was your source published? Is the information outdated? Has new information come to light since?
• Can you determine if any of the methodologies could have been carried out more efficiently? Are there any errors or gaps?
• Are there any ethical concerns that should be considered in future studies on the same topic?
• Could anything external (for example new events happening) have influenced the research?

Read more about picking a topic for your dissertation . 

How long should the dissertation proposal be?

There is usually no set length for a dissertation proposal, but you should aim for 1,000 words or more. Your dissertation proposal will give an outline of the topic of your dissertation, some of the questions you hope to answer with your research, what sort of studies and type of data you aim to employ in your research, and the sort of analysis you will carry out.

Different courses may have different requirements for things like length and the specific information to include, as well as what structure is preferred, so be sure to check what special requirements your course has.  

2. What should I include in a dissertation proposal?

Your dissertation proposal should have several key aspects regardless of the structure. The introduction, the methodology, aims and objectives, the literature review, and the constraints of your research all need to be included to ensure that you provide your supervisor with a comprehensive proposal. But what are they? Here's a checklist to get you started.

• Introduction

The introduction will state your central research question and give background on the subject, as well as relating it contextually to any broader issues surrounding it. 

The dissertation proposal introduction should outline exactly what you intend to investigate in your final research project.

Make sure you outline the structure of the dissertation proposal in your introduction, i.e. part one covers methodology, part two covers a literature review, part three covers research limitations, and so forth.

Your introduction should also include the working title for your dissertation – although don't worry if you want to change this at a later stage as your supervisors will not expect this to be set in stone.

Dissertation methodology

The dissertation methodology will break down what sources you aim to use for your research and what sort of data you will collect from it, either quantitative or qualitative. You may also want to include how you will analyse the data you gather and what, if any, bias there may be in your chosen methods.

Depending on the level of detail that your specific course requires, you may also want to explain why your chosen approaches to gathering data are more appropriate to your research than others.

Consider and explain how you will conduct empirical research. For example, will you use interviews? Surveys? Observation? Lab experiments?

In your dissertation methodology, outline the variables that you will measure in your research and how you will select your data or participant sample to ensure valid results.

Finally, are there any specific tools that you will use for your methodology? If so, make sure you provide this information in the methodology section of your dissertation proposal.

• Aims and objectives

Your aim should not be too broad but should equally not be too specific.

An example of a dissertation aim could be: ‘To examine the key content features and social contexts that construct successful viral marketing content distribution on X’.

In comparison, an example of a dissertation aim that is perhaps too broad would be: ‘To investigate how things go viral on X’.

The aim of your dissertation proposal should relate directly to your research question.

• Literature review

The literature review will list the books and materials that you will be using to do your research. This is where you can list materials that gave you more background on your topic, or contain research carried out previously that you referred to in your own studies. 

The literature review is also a good place to demonstrate how your research connects to previous academic studies and how your methods may differ from or build upon those used by other researchers. While it’s important to give enough information about the materials to show that you have read and understood them, don’t forget to include your analysis of their value to your work.

Where there are shortfalls in other pieces of academic work, identify these and address how you will overcome these shortcomings in your own research.

Constraints and limitations of your research

Lastly, you will also need to include the constraints of your research. Many topics will have broad links to numerous larger and more complex issues, so by clearly stating the constraints of your research, you are displaying your understanding and acknowledgment of these larger issues, and the role they play by focusing your research on just one section or part of the subject.

In this section it is important to Include examples of possible limitations, for example, issues with sample size, participant drop out, lack of existing research on the topic, time constraints, and other factors that may affect your study.

• Ethical considerations

Confidentiality and ethical concerns are an important part of any research.

Ethics are key, as your dissertation will need to undergo ethical approval if you are working with participants. This means that it’s important to allow for and explain ethical considerations in your dissertation proposal.

Keep confidentiality in mind and keep your participants informed, so they are aware of how the data provided is being used and are assured that all personal information is being kept confidential.

Consider how involved your patients will be with your research, this will help you think about what ethical considerations to take and discuss them fully in your dissertation proposal. For example, face-to-face participant interview methods could require more ethical measures and confidentiality considerations than methods that do not require participants, such as corpus data (a collection of existing written texts) analysis. 

3. Dissertation proposal example

Once you know what sections you need or do not need to include, it may help focus your writing to break the proposal up into separate headings, and tackle each piece individually. You may also want to consider including a title. Writing a title for your proposal will help you make sure that your topic is narrow enough, as well as help keep your writing focused and on topic.

One example of a dissertation proposal structure is using the following headings, either broken up into sections or chapters depending on the required word count:

• Methodology
• Research constraints

In any dissertation proposal example, you’ll want to make it clear why you’re doing the research and what positives could come from your contribution. 

Dissertation proposal example table

This table outlines the various stages of your dissertation proposal.

Apply for one of our x5 bursaries worth £2,000

We've launched our new Postgrad Solutions Study Bursaries for 2024. Full-time, part-time, online and blended-learning students eligible. 2024 & 2025 January start dates students welcome. Study postgraduate courses in any subject taught anywhere worldwide.

Related articles

What Is The Difference Between A Dissertation & A Thesis

Dissertation Methodology

Top Tips When Writing Your Dissertation

How To Survive Your Masters Dissertation

Everything You Need To Know About Your Research Project

Postgrad Solutions Study Bursaries

Exclusive bursaries Open day alerts Funding advice Application tips Latest PG news

Complete Our Destination Survey

Take 2 minutes to complete our Destination Survey for the chance to win a Postgrad Study Bursary worth £2,000.

All we need to know is:

• Your university
• Your PG course

• How to Order

Thesis Writing

Thesis Proposal

How to Write a Thesis Proposal - Sample Proposals and Tips!

People also read

Thesis Writing - An Ultimate Writing Guide With Tips & Examples

Thesis Introduction: A Step-by-Step Guide With Examples

Interesting Thesis Topics & Ideas To Get Started

Thesis Format Essentials: Structure, Tips, and Templates

Are you struggling with making a thesis proposal, not knowing where to start?

You're not the only one. 

Creating a thesis proposal can feel confusing. But think of a thesis proposal as your guide for your academic research. It helps you plan your research and keeps you on the right path. If the thought of a thesis proposal has left you feeling unsure, don't worry. 

This blog is here to help you understand how you can create a thesis proposal that serves your research project right! 

So, let’s begin!

• 1. What is a Thesis Proposal?
• 2. What Does A Thesis Proposal Include?
• 3. How to Write a Thesis Proposal
• 4. Thesis Proposal Format
• 5. Sample Thesis Proposal
• 6. Thesis Proposal Writing Tips

What is a Thesis Proposal?

The thesis proposal is a type of detailed summary and outline of your thesis or research work. It provides a layout regarding how you will transform an unformed idea into a thoroughly researched concept. 

Moreover, it also identifies the problem, questions, and methods you will use in your thesis. All students are required to submit this mind map to the supervisor. This is how they will get a comprehensive idea of the research journey. 

A good proposal will prove that your thesis or dissertation is relevant and important. Similarly, it shows that you have adopted the right approach and tools to solve the problem.

• The following are the primary purposes of writing a thesis proposal.
• It shows that the chosen topic addresses a significant problem.
• It demonstrates an organized plan to collect or obtain data for solving the problem.
• It identifies data collection methods.

Lastly, it states the significance of the thesis indicating how it will contribute to the field.

What Does A Thesis Proposal Include?

A well-structured thesis proposal consists of several critical elements, each playing a distinct role. Here's a concise breakdown of the parts of thesis proposal:

Introduction (1 page) 

This is where your proposal begins. 

It opens with a clear definition of your research's topic area, followed by an explanation of its relevance and significance within the context of your field. 

The introduction also establishes the scope of your research study by defining its boundaries and limitations.

Literature Review (7-8 pages) 

The literature review is a substantial section, comprising four key components. 

Firstly, it offers an overview of the existing body of literature related to your research topic. Secondly, it addresses theoretical frameworks and methodological research designs relevant to your area of study, demonstrating your familiarity with the field. 

Thirdly, it emphasizes the gaps in the literature, showcasing areas that require further investigation and justifying your research.

Research Question (1-2 pages) 

In this section, you formulate a specific research question that your study will seek to answer. 

The research question serves as the focal point of your research. You also explain how your entire research design aligns with and is structured around this central question.

Methodological Design (1-2 pages) 

The methodological design section is critical for outlining how you plan to conduct your research. 

It encompasses several pivotal aspects. You describe your methodological approach ( qualitative , quantitative , or a combination). You detail your participant access strategy and the number of cases to be included. 

You specify case selection criteria, research timeline, data collection methods, data coding, analytics, and other relevant factors.

References 

This is your bibliography, listing all authors cited within your literature review. It validates your sources and provides a solid foundation for your proposed research. 

Each of these components is crucial in creating a robust and structured framework for your thesis proposal.

How to Write a Thesis Proposal

Writing a thesis proposal is a structured process that involves several key steps, each of which plays a vital role in creating a successful proposal. Let's break it down:

Step 1 - Begin with Outlining

Start by outlining the information you've gathered. This step is crucial for both you and your supervisor. It provides a roadmap for your thesis. 

By carefully outlining the parts of your proposal, you can guide yourself while drafting the document.

Step 2 - Know the Proposal Structure

Familiarize yourself with the structure of a proposal. 

The major sections usually include an introduction, methodology, significance, data explanation, conclusions, and references. Understanding this structure is key to a well-organized proposal.

Step 3 - Plan Your Writing Process

It's important to organize your proposal meticulously. This helps you get a clear idea of how to write it. Many proposals get rejected because students don't plan their writing process. Plan the flow of your writing and stick to it. Here's a typical flow:

• Develop a proposal outline.
• Prepare visuals like charts or tables.
• Introduce the topic.
• Describe your chosen methodology.
• Explain why your research is significant.
• Present your data.
• Draw conclusions from your research.
• Cite your references.

Step 4 - Writing the Proposal Draft

Once you've planned the writing process, it's time to begin your final proposal draft. Use a formal writing style, but make sure to use simple words. 

This makes it easier for your audience to read and understand. Also, use first-person references as needed, but consult your professors before writing a thesis statement.

Step 5 - Proofread Your Proposal

A good thesis proposal should be free of typos and other grammatical mistakes.

These errors can distract your readers from your actual problem statement. To ensure a polished proposal:

• Read the proposal aloud to identify grammar and spelling mistakes, along with any issues with sentence structure.
• Avoid proofreading immediately after writing; wait a day or two for a more objective view.
• Seek input from someone with a strong understanding of the material.
• Utilize an online spell checker for added accuracy.

Following these steps will help you craft a well-structured and error-free thesis proposal, increasing the likelihood of your proposal being accepted.

Refer to the following sample to understand the complete writing process.

How to Write a Thesis Proposal - Sample

Thesis Proposal Format

The format of the thesis paper proposal typically follows the below-given pattern.

• Title Page 

The title page includes the research title, student and supervisor’s name, along with the submission date.

• Table of Contents 

It gives a complete layout of the proposal by stating the headings and subheadings with their page numbers. 

• Introduction

The thesis introduction highlights the historical background of your research. It also provides a brief overview of the thesis topic and the motivation behind choosing it.

• Statement of the Problem

It provides a clear statement that briefly defines the purpose of the study. Check out the below sample for a better understanding.

Sample Statement of the Problem in Thesis Proposal

• Theoretical Framework 

Here, the research problem will be set within the framework of a theory. Moreover, it will also identify and define the terms conceptually.

• Literature Review

It includes the review of the available literature on the topic to establish credibility. Keep in mind; this section must be at least 15 pages.

• Research Objectives

This section states the main objectives that you want to achieve in the research. Similarly, it will also mention the hypothesis and the expected outcome.

• Methodology

It states the methodological approaches that will be used to achieve the objectives. It will also provide details about how the experiments will be conducted to test the hypothesis.

• Evaluation of Research Findings

It briefly discusses how the research findings and outcomes will be evaluated.

• Timetable for Completion of the Thesis

This section includes the dates for:

• Completion of research
• The first draft of the thesis 
• Final draft 

Cite all the primary and secondary sources in the reference list along with their codes. Also, choose a citation style after consulting with your professor.

• Other Instructions

The other format instructions include the following aspects.

• Word Count: 5000 words maximum.
• Font Style and Size: Times new roman, Arial - 12pt.
• Line Spacing: 1.5 for text, single-spaced for quotations.
• Margins: It should be set to 1.25 inches for left/right and 1 inch for top/bottom.
• Page Numbers : It must be in Roman numerals and placed at the bottom center of each page.
• Citation: APA, MLA, Chicago.

Here’s a thesis proposal outline that you can use as reference:

Need to know more about formatting your thesis? Explore this comprehensive blog to gain a deep understanding of thesis format !

Sample Thesis Proposal

Following are some examples and samples for you to get a detailed idea.

Thesis Proposal Sample

Thesis Proposal Example

Thesis Proposal Template

Undergraduate Thesis Proposal Example

Master Thesis Proposal Example

Phd. Thesis Proposal

Architectural Thesis Proposal

Thesis Proposal Writing Tips

Here are some tips for writing a perfect thesis proposal.

• Know all the requirements before you start writing a proposal. It includes length, font, spacing, etc.
• Use simple words so that the readers can understand easily.
• Always check your proposal and carefully proofread for mistakes.
• Write answers and solutions to your problem in the conclusion as it provides a base for future research.
• Keep a record of your referencing from the start and triple check it before submitting the proposal.
• Plan, organize, and structure your proposal within a clearly defined deadline.
• Use pictures and graphs to illustrate background material, sample data, and analysis techniques. 

Getting started on your thesis? Read here and choose from an extensive list of thesis topics !

So, you now have the key knowledge to create a strong and meaningful thesis proposal. 

However, if you still find yourself facing challenges or require further assistance, don't hesitate to reach out. 

Our essay help is here to support you every step of the way.

With our experienced team of professionals, we guarantee to provide you with top-quality thesis help.

Whether you need us to deliver a complete thesis or a proposal, our thesis writing service is here for you 24/7. So, order now! 

Write Essay Within 60 Seconds!

Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. He is an expert in his craft and takes great pride in helping students achieve their academic goals. Caleb is a dedicated professional who always puts his clients first.

Paper Due? Why Suffer? That’s our Job!

Keep reading

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

More business proposal examples + writing and design tips

What should you include in a business proposal, what are the types of business proposals.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points. Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

Sometimes, the complexity of crafting a business proposal, especially in projects requiring thorough market analysis or technical details, calls for professional insight. Seeking research proposal writing help can be invaluable in these instances, ensuring that your business proposals are not only well-structured but also highly persuasive and tailored to meet specific client needs.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s. 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives like the CEO (Chief Executive Officer), COO (Chief Operating Officer), or fractional executives who work part-time. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan, project plans and even marketing plans. It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging, but you can use an AI summarizer online or an AI proposal generator to create a polished document or executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics:

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms, as well as legal aspects involved in this deal. You can even use the Excel Invoice Template to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The adoption of invoice templates is beneficial for small businesses as it streamlines the invoicing process and maintains professionalism in financial dealings. Also, by utilizing small business invoice templates, you can efficiently manage invoicing tasks while upholding a polished and structured approach to financial transactions.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doing that would be to include an e-business card with your contact details, email i.d and any other social links you want to share.

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog, identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos, everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website: 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email. Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional market research, personalization and identifying customer pain points, you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

• 31 Consulting Proposal Templates to Close Deals
• 20+ Professional Business Letterhead Templates + Branding Tips
• How to Write a White Paper [Tips & Templates]

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

• Write my thesis
• Thesis writers
• Buy thesis papers
• Bachelor thesis
• Master's thesis
• Thesis editing services
• Thesis proofreading services
• Buy a thesis online
• Write my dissertation
• Dissertation proposal help
• Pay for dissertation
• Custom dissertation
• Dissertation help online
• Buy dissertation online
• Cheap dissertation
• Dissertation editing services
• Write my research paper
• Buy research paper online
• Pay for research paper
• Research paper help
• Order research paper
• Custom research paper
• Cheap research paper
• Research papers for sale
• Thesis subjects
• How It Works

Business Research Topics For Students

When pursuing business programs in colleges and universities, students are required to write papers or do my thesis on business research topics. The major challenge for most students is choosing topics for their papers. A vast majority of them are stuck in this step because they fear choosing a topic that is not interesting or too broad and end up with poor grades.

Nevertheless, many inspirations in the contemporary can guide you when choosing business topics for a research paper. Whether you are pursuing a bachelor’s degree or preparing for your Ph.D. defense, there are many topics that you can write about. You just need to choose a topic that you will be interested in researching and writing a paper about.

How to Find Business Research Topics

Best business research paper topics, examples of business-related research topics, business management research topics, business law topics for research paper, international business research paper, business administration topics, argumentative business topics, business communication topics for presentation, business persuasive and informative speech topics, business debate topics, qualitative research titles about business for your dissertation, mba research paper topics, entrepreneurial research topics, business intelligence topics, the most asked business research paper questions, where to get help with business research topics.

There are many factors to consider when choosing a topic for a research paper about business. They include the following:

• Whether your professor provides the topic scope and if you are permitted to change it.
• Whether you have been given a thematic area within which to choose a topic.
• Whether you have specialized in a specific subject.
• If you have the total freedom to choose your topic

If you have complete freedom to choose your topic, start with a little research. For instance, you can read news websites, analyze successful companies and corporations, or track problems that other people write about. If you still don’t find a topic after doing this, consider the examples of business research topics provided here.

Your choice of the best topic for your business paper should depend on the field you are interested in. Additionally, your topic should be engaging and related to your study program. It should also enable you to conduct extensive research and come up with facts to back up your argument. What’s more, the best business topics for research papers grab the readers’ attention.

This explains why many students get nervous or struggle when required to choose topics for their business papers. Nevertheless, students cover many topics and subjects during their studies. What you learn in class can, therefore, be your inspiration when choosing topics for business research papers. But, if you find it hard to come up with a topic for your research paper, the internet has many samples that you can consider.

Though there are many sample topics to consider when writing a business research paper, your choice should depend on your study level, the field of interest, and assignment requirements. Here are different categories of business research topics for college students and their examples.

Business Ethics Research Paper Topics

Business ethics is a study field that gives students the freedom to choose from different topics. For instance, a student can choose a topic in this field around duties, morality, integrity, and business behavior. The increasing business ethics issues widen the range of the topics students can choose from in this category. What’s more, business ethics cover ethical conflicts between individuals and groups of employers, employees, customers, and the surrounding. Here are examples of topics for research papers in this category.

• Effects of Moral Principles on Business Decisions
• Causes of Unethical Conducts in Workplaces
• Should Businesses Be Honest with their Customers All the Time?
• The Psychology and History of Business Ethics
• Examples of Moral Judgment that Doesn’t Work in Business
• How Ethical Mistakes can Lead to Business Bankruptcy
• Are Business Ethics the Same for the Manager and the Personnel?
• How to Avoid Sexual Harassment at the Workplace
• Why is an Ethical Code Important for Companies?
• Taking Responsibility for the Corporate Ethics of a Company

The fact that people engage in different businesses creates a chance to research common topics like workplace honesty and general topics like environmental protection.

When writing a business management research paper, it’s important to come up with a researchable and interesting question. This can be a challenging task because there are many facets and resources in the business management field. Nevertheless, it’s still possible to find a focused, narrow question that forms the topic of a research paper. Here are examples of topics for business management research papers.

• Conflict Management in a Work Team
• The Role of Women in Business Management
• Issues that Affect Management of Business Startups
• Consequences of Excessive Work in Business
• Why You Should Start a New Business After One Fails
• Importance of Inter-organizational Leadership and Networks
• How to Manage Organizational Crisis in Business
• Product and Service Development in a Strategic Alliance
• Innovation and Network Markets as a Business Strategy
• Social Enterprise and Entrepreneurship

Business management research paper topics should not be too narrow or too broad. Nevertheless, there are many topics on enterprise, trade, commerce, and other subjects that you can explore because they all require extensive research.

A business law topic is not easy to find. That’s because your topic should attract the attention of your reader and relate to the broad field of business law. As such, you should narrow down your topic to something more focused. Here are examples of topics for business law papers.

• How Do You Define Authority Before You Start Business Negotiations?
• Insider Trading- What Does it Mean in the Contemporary World?
• Are Alcohol Consumption and Sale Laws Beneficial to the Public’s Wellbeing?
• Should Some Corporate Crimes Warrant Death Penalty?
• Can State Officials Succeed when Dismissed for their Implication in Corruption Cases?
• How Marijuana-Based Businesses Interact with the Federal and State Law
• What Should a Business Do to Ensure that Its Former Employees Do Not Join Its Rival Firm?
• Should Author Protection for Written Work Be Done with Nom de Plumes or Legal Names?
• How can Non-Disclosure Agreements save a Company from Disgruntled former Employees?
• How is Copyright Law Favorable to an Artist or a Singer when the Recording Company represents it?

Though there are many business law research topics , it’s important to choose a topic that you are personally interested in to make writing your paper an interesting task.

International topics allow students to explore global business subjects. These topics can be more complex though lucrative. It’s not surprising that this category comprises mostly of business research topics for MBA students. Here are examples of international topics for research papers.

• Is Social Media Presence Important for Companies Around the World?
• How Does War between Countries Affect Businesses?
• Examples of Companies that Have Failed in the International Markets and Why How Do You Spot a Small Business that is Likely to Become a Successful Multi-National?
• What Languages are Likely to Be International Business Languages in the Future?
• Should international companies be forced to supply healthcare services to full-time employees?
• Should maternity leave in international business be increased?
• Should recruiters be allowed to ask questions about an applicant’s personal life?
• Should we attempt for an equal representation of male and feminine leaders within the workplace?
• Should social media sites be blocked at work?
• Casual dress codes and the corporate world.
• International businesses and their influence on national businesses.

International topics for research papers should be current. They can’t be too general or too narrow. If your topic is too general or too narrow, you will be writing a paper that won’t delve deep or say much. This won’t earn you the grade you desire.

Topics on business administration give students a chance to explore something innovative. However, choosing a topic in this category can frustrating because there are many options available. Here are examples of business administration topics.

• How Advertisement Affects Consumer Behavior
• How Wages Affect Employees’ Productivity
• How Staff Motivation Affects Productivity
• How to Measure Employee Retention Rate
• Customer follow-up techniques as after-sales methods.
• Why business will harden you
• Emotional intelligence
• Equal opportunities for both sexes
• Good governance ethics and social responsibility.
• The way to cope with a breach of contract.
• The various external factors affecting employee retention.

When writing a business administration research paper, it’s important to choose an effective topic that you can research and present properly. It’s also important to consider the field you are interested in and the goal of writing your paper. An ideal business administration topic is one that you are interested to learn more about.

Argumentative business papers use the existing, published materials and literature. So, when choosing business research proposal topics in this category, students should explore the existing information first. This will enable them to use the existing data when presenting their understanding of the topics argumentatively. The major challenge is to choose a topic that relates to your field of business study. Here are examples of argumentative business topics.

• Acquisition vs. merger- Which one is better?
• Businesses that Focus on Market Vs. Businesses that Focus on Products
• Is Offering Better Value to New Employees a Wise Move?
• Can Business Develop Leadership through Practice and Learning?
• Is it Wise for a Company to Exploit Labor in Maximizing Profits?
• Investing in Digital Marketing and Social Media Campaigns- Does it Capture the Audience Attention?
• Monetary Incentives Versus Personal Acknowledgement and Fringe Benefits
• Is having a crypto investment risk for businesses?
• Is there a bias against the workplace?
• Is it possible to work while stressed?
• Why are there corporate loans and special grants for females’ start-ups?

Before you decide to write a paper on an argumentative business topic, it’s important to establish your position. Make sure that you have evidence or you can find facts to support your position. Your idea should be put on a pedestal when making your argument.

Business communication is solely the act of sharing and distributing information between people within and outdoors a corporation and how the staff and management communicate to assist out organizational problems. The best researchable business communication topics for presentation include:

• Social media usage
• Non-verbal communication
• Giving proper feedback
• Communicating decisions during an issue or crisis
• Business and email etiquettes and manners
• Usage of company blogs
• Role of influencers for building a brand
• Impact of social media for workers
• Differences between qualitative and quantitative data analysis
• Secrets of advertising and marketing

You would have to note that these are two different things; informative speeches support educating and training. In persuasive speeches, you’re imploring that they participate in something or buy something. Some business persuasive and informative speech topics include:

• Ergonomics in the workspace
• Standards in creative and financial accounting
• Understanding business copyright protection
• What are the categories of insurance?
• How to develop healthy work skills
• How safety programs and dealing conditions relate to productivity
• Conflict Management Strategies
• How to create a comprehensive and viable business plan
• Opportunities of internet advertising.
• Internal control of resources.
• What is a career break?
• What impact do oil price fluctuations have on businesses?
• Ways to draw in customer attention.
• Time management
• New fathers’ paternity leave.

Debate may be a valuable way of communicating and also persuading people. Interesting business debate topics for you include:

• Can companies be trusted?
• Are our casual dress codes beneficial for the company?
• Employee drug test: yes, or no?
• Should dating within the workplace be allowed?
• Should companies spy on employees on social media?
• Companies should be forced to produce health care for full-time employees.
• Are employees that employment from home productive?
• Does job satisfaction help in productivity?
• Men should stay longer off for paternity leave.
• Non-financial incentives and financial incentives – which is better?
• How to put in place strict work policies.

Qualitative business research has to do with the creative and investigative analysis of intangible and inexact data. Here are some qualitative research titles about business for your dissertation.

• Handling backlash during a project program
• Ways to relieve pressure for strict work deadlines
• Time management essence in goal setting
• Managers should be flexible in their decisions.
• How to manage an organizational crisis in business and work
• What is a product development and how to do it the right way?
• Major types of business insurance
• Ways to enhance short and long run career plans
• Networking for a successful manager
• Harassment within the workplace.
• Telemarketing ideas for tiny companies.

MBA is a prestigious postgraduate qualification outlining key business practices and is valued by top employers. Great MBA research paper topics include:

• Gender representation in advertising
• Impact of workplace diversity on company culture
• Result of emotional branding on customer loyalty
• Steps to run a successful retail business.
• Molestation should be taken more seriously within the workplace.
• Should business strikers be fired?
• Strong unions are necessary for the economic process.
• How do team-building events foster unity in the workplace?
• To be a business owner, you need to learn to be organized.
• Top ten strategic e-marketing issues.
• Business and politics: should they be mixed?

This develops methods and tools for founders, which are given to start-up companies. To go in-depth, here are some entrepreneurial research topics:

• Entrepreneurship skills acquisition and product innovation
• Determining the impact of technological advancement on entrepreneurship in a company
• Determinants of entrepreneurial innovation in an organization
• Role of entrepreneurship in solving unemployment
• To be a good business owner, you must learn to be well-organized
• A way to promote the business without a marketing budget?
• The right technique to write effective business letters
• Important business ethics for running a startup
• Negotiation techniques every manager must-have.
• Recruitment and staffing decisions are crucial to the success of any business.
• How performance-related pay can enhance motivation in the workplace.

Business intelligence ensures business owners and employees are at the top of their game at all times. Business intelligence topics worthy of consideration include:

• Role of human resources in company development
• Impact of organizational culture on employee performance
• Evaluating the impact of strategy and leadership for organizational development
• Factors influencing employee motivation.
• SMEs and their risk management approach.
• Ageism within the workplace
• Impact of advertisement strategy on consumer behavior.
• Data analysis implementation for business intelligence
• Knowledge management for organizational knowledge generation
• Research on knowledge extraction using data processing for business operations
• How poor leadership can bankrupt a business.

A great business research paper requires a relevant subject and one that may distinguish it from other papers. Frequently asked business research paper questions include:

• Repackaging a product: is it possible to avoid copyright infringement?
• Is it possible for a father to require paternity leave at work?
• What are the best methods of identifying bankruptcy and fraud?
• Can discrimination affect the work environment?
•  Should companies provide penalties for smoking employers?
•  How does piracy influence the gaming business?
• Is there anything like the law of molestation at the workplace?
• What causes favoritism in the workplace?
•  15 Ways to start an e-business successfully
• How is the worldwide pandemic changing international business strategies concerning different sectors?
• What are the best training and development tactics in the office?

Topics for business papers fall into different categories. The choice of your topic should reflect your subject area or study field. But, above all, your topic should capture the readers’ attention from the moment they come across it. It should also be straightforward, original, and specific. That means you should understand your study field well to select a good topic. Therefore, conduct some research before you choose a topic for your business thesis or research paper. Besides, providing good topics for you, we can also help you with your business research paper topics.

Are you stuck with writing your thesis? Just enter promo “ mythesis ” – that’s all you need to get a 20% discount for any business writing assignment you might possibly have!

Leave a Reply Cancel reply

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• Dissertation
• Dissertation & Thesis Outline | Example & Free Templates

Dissertation & Thesis Outline | Example & Free Templates

Published on June 7, 2022 by Tegan George . Revised on November 21, 2023.

A thesis or dissertation outline is one of the most critical early steps in your writing process . It helps you to lay out and organize your ideas and can provide you with a roadmap for deciding the specifics of your dissertation topic and showcasing its relevance to your field.

Generally, an outline contains information on the different sections included in your thesis or dissertation , such as:

• Your anticipated title
• Your abstract
• Your chapters (sometimes subdivided into further topics like literature review, research methods, avenues for future research, etc.)

In the final product, you can also provide a chapter outline for your readers. This is a short paragraph at the end of your introduction to inform readers about the organizational structure of your thesis or dissertation. This chapter outline is also known as a reading guide or summary outline.

Table of contents

How to outline your thesis or dissertation, dissertation and thesis outline templates, chapter outline example, sample sentences for your chapter outline, sample verbs for variation in your chapter outline, other interesting articles, frequently asked questions about thesis and dissertation outlines.

While there are some inter-institutional differences, many outlines proceed in a fairly similar fashion.

• Working Title
• “Elevator pitch” of your work (often written last).
• Introduce your area of study, sharing details about your research question, problem statement , and hypotheses . Situate your research within an existing paradigm or conceptual or theoretical framework .
• Subdivide as you see fit into main topics and sub-topics.
• Describe your research methods (e.g., your scope , population , and data collection ).
• Present your research findings and share about your data analysis methods.
• Answer the research question in a concise way.
• Interpret your findings, discuss potential limitations of your own research and speculate about future implications or related opportunities.

For a more detailed overview of chapters and other elements, be sure to check out our article on the structure of a dissertation or download our template .

To help you get started, we’ve created a full thesis or dissertation template in Word or Google Docs format. It’s easy adapt it to your own requirements.

 Download Word template    Download Google Docs template

It can be easy to fall into a pattern of overusing the same words or sentence constructions, which can make your work monotonous and repetitive for your readers. Consider utilizing some of the alternative constructions presented below.

Example 1: Passive construction

The passive voice is a common choice for outlines and overviews because the context makes it clear who is carrying out the action (e.g., you are conducting the research ). However, overuse of the passive voice can make your text vague and imprecise.

Example 2: IS-AV construction

You can also present your information using the “IS-AV” (inanimate subject with an active verb ) construction.

A chapter is an inanimate object, so it is not capable of taking an action itself (e.g., presenting or discussing). However, the meaning of the sentence is still easily understandable, so the IS-AV construction can be a good way to add variety to your text.

Example 3: The “I” construction

Another option is to use the “I” construction, which is often recommended by style manuals (e.g., APA Style and Chicago style ). However, depending on your field of study, this construction is not always considered professional or academic. Ask your supervisor if you’re not sure.

Example 4: Mix-and-match

To truly make the most of these options, consider mixing and matching the passive voice , IS-AV construction , and “I” construction .This can help the flow of your argument and improve the readability of your text.

As you draft the chapter outline, you may also find yourself frequently repeating the same words, such as “discuss,” “present,” “prove,” or “show.” Consider branching out to add richness and nuance to your writing. Here are some examples of synonyms you can use.

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Research bias

• Anchoring bias
• Halo effect
• The Baader–Meinhof phenomenon
• The placebo effect
• Nonresponse bias
• Deep learning
• Generative AI
• Machine learning
• Reinforcement learning
• Supervised vs. unsupervised learning

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

When you mention different chapters within your text, it’s considered best to use Roman numerals for most citation styles. However, the most important thing here is to remain consistent whenever using numbers in your dissertation .

The title page of your thesis or dissertation goes first, before all other content or lists that you may choose to include.

A thesis or dissertation outline is one of the most critical first steps in your writing process. It helps you to lay out and organize your ideas and can provide you with a roadmap for deciding what kind of research you’d like to undertake.

• Your chapters (sometimes subdivided into further topics like literature review , research methods , avenues for future research, etc.)

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

George, T. (2023, November 21). Dissertation & Thesis Outline | Example & Free Templates. Scribbr. Retrieved September 3, 2024, from https://www.scribbr.com/dissertation/dissertation-thesis-outline/

Is this article helpful?

Tegan George

Other students also liked, dissertation table of contents in word | instructions & examples, figure and table lists | word instructions, template & examples, thesis & dissertation acknowledgements | tips & examples, get unlimited documents corrected.

✔ Free APA citation check included ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

36+ SAMPLE Dissertation Proposals in PDF | MS Word

Dissertation proposals | ms word, 36+ sample dissertation proposals, what is a dissertation proposal, deciding factors in the approval of dissertation proposals, how to write a dissertation proposal, tips in writing a dissertation proposal, skills you need in writing dissertation proposals, how long should dissertation proposals be, how many references are needed in a dissertation proposal, what does the style of referencing mean in a dissertation proposal.

MBA Dissertation Proposal Template

Doctoral Dissertation Proposal

Sample Dissertation Proposal Template

Dissertation Proposal for Doctoral Degree

Dissertation Proposals and Supervision Template

Postgraduate Dissertation Proposal

Dissertation Workshop Proposal Template

Dissertation Proposal Evaluation Form

Dissertation Proposal for Accounting

Dissertation Proposal Cover Sheet

Sample Thesis and Dissertation Proposals

Dissertation Proposal Checklist Template

Dissertation Proposal Assessment Form

Dissertation Proposal and Director Approval

Dissertation Proposal Review Checklist

Doctoral Dissertation Proposal Defense Form

Dissertation Proposal Seminar Template

Dissertation Proposal Approval Form

Sample Methods Dissertation Proposal

Outline Proposal for Dissertation

Dissertation Proposal Report

PhD Dissertation Proposal

Timeline for Dissertation Proposal Defense

Science Dissertation Proposal Template

Qualitative Doctoral Dissertation Proposal

Dissertation Proposal Format

Sample Qualitative Dissertation Proposal

Dissertation Proposal Approval Form Example

Dissertation Proposal Approval Template

Doctoral Dissertation Proposal Form

Remuneration for Dissertation Proposal

Report of Dissertation Proposal Template

Dissertation Proposal Assessment Template

Dissertation Proposal and Research Progress

Dissertation Proposal Checklist

Project Dissertation Proposal Template

Standard Dissertation Proposal Template

Step 1: choosing a topic idea, step 2: writing the introduction of your research topic, step 3: stating implications and contribution to current knowledge in the field, step 4: describing the design and methodology and setting the limitations of the study, step 5: work plan, budget, and other resources, step 6: creating bibliographic references and appendices, dissertation proposals should be fluid, research topic should be relevant to the funding agency’s objectives, review and proofread your dissertation proposal.

• Define and outline research questions about the field with clarity
• Identify major issues and problems that will be addressed in your study
• Find sources and references for information and data relevant to your study
• Assess the reliability and legitimacy of your sources
• Evaluate evidence found on all sides of the debate about the issues in the field of study
• Come up with evidence-based arguments and a conclusion
• Organize findings with a critical eye, present them articulately following the set guidelines in writing a dissertation proposal and paper.

Share This Post on Your Network

You may also like these articles, 25+ sample construction company proposal in ms word.

Navigating the intricate world of construction demands a seasoned company with a proven track record. Our comprehensive guide on the Construction Company Proposal is your blueprint to understanding the…

8+ SAMPLE Drama Proposal in PDF

Julia Child said: “Drama is very important in life: You have to come on with a bang. You never want to go out with a whimper. Everything can have…

browse by categories

• Questionnaire
• Description
• Reconciliation
• Certificate
• Spreadsheet

Information

• privacy policy
• Terms & Conditions

• Honors Undergraduate Thesis
• Program Resources

Thesis Proposal Examples

The Honors Undergraduate Thesis program requires students to submit a research proposal to the Office of Honors Research prior to advancing to the Thesis semester.

Generally, a scientific research proposal will include a brief introduction to the research topic, a literature review, and a methodology that will explain how the student plans to meet the objectives of the research. A proposal in the Arts and Humanities will generally include an introduction and a creative work (e.g. screenplays, short stories, artwork) or theoretical analysis.

Students will create a signature cover page for the thesis proposal that will list the entire committee and HUT Liaison. The Thesis proposal cover page template can be found here .

The following are examples of substantially researched, properly formatted research proposals and their respective signature pages. These examples should be used for reference only and not necessarily as templates. Students should his or her Thesis Chair and committee regarding the structure of the proposal, information that should be present, and documentation style.

What is a Thesis Proposal?

A thesis proposal is a document that outlines the thesis topic, defines the issues that the thesis will address, and explains why the topic warrants further research. It should identify a problem and provide a proposed solution to that problem.

Proposals representative of the sciences (both hard sciences and social sciences) should generally include the following:

• A brief introduction, which will define the thesis topic and explain the purpose of the thesis.
• A literature review that outlines the most relevant readings and theories which pertain to the thesis topic.
• A methodology section, which should include the research questions, hypotheses, participants, materials, and procedures.
• A bibliography or reference list. Most of the sources should be from peer reviewed articles or books. As with other academic papers, the use of internet sources should be limited.

For students conducting more theoretical or comparative analyses, the structure could also take the form of chapters that define and specify each concept, and a concluding chapter that brings all of these ideas together.

For students in the arts, a proposal and thesis may take the form of a creative project. In this instance, the proposal may include:

• A brief introduction, which includes the thesis statement, general intent of project, what the project should accomplish, and justification for considering the project a legitimate endeavor.
• A literature review, which includes any supporting literature that justifies the intention of the project.
• A method for accomplishing the project. Include any necessary background or equipment needed for the project, where the project will be conducted, and a proposed timeline for completion.
• A bibliography or reference list.

An alternative structure would be for students who are writing their own short stories, novellas, or screenplays.

Here, the thesis should include a clear mastery of the skill set by producing chapters of the novella, poetry selections, or the working/final screenplay. [/accordion-item][/accordion]

Burnett School of Biomedical Sciences Biomedical Sciences

College of Arts and Humanities Art History History English-Creative Writing English-Literature Philosophy

College of Business Administration Finance

College of Nursing Nursing

College of Education and Human Performance Elementary Education English Language Arts Education

College of Engineering and Computer Science

Computer Engineering Mechanical Engineering

College of Health and Public Affairs Legal Studies Sports and Exercise Science 

College of Nursing Nursing -->

College of Sciences Anthropology Chemistry Mathematics Physics International & Global Studies Psychology Sociology

How To Write A Dissertation Or Thesis

8 straightforward steps to craft an a-grade dissertation.

By: Derek Jansen (MBA) Expert Reviewed By: Dr Eunice Rautenbach | June 2020

Writing a dissertation or thesis is not a simple task. It takes time, energy and a lot of will power to get you across the finish line. It’s not easy – but it doesn’t necessarily need to be a painful process. If you understand the big-picture process of how to write a dissertation or thesis, your research journey will be a lot smoother.  

In this post, I’m going to outline the big-picture process of how to write a high-quality dissertation or thesis, without losing your mind along the way. If you’re just starting your research, this post is perfect for you. Alternatively, if you’ve already submitted your proposal, this article which covers how to structure a dissertation might be more helpful.

How To Write A Dissertation: 8 Steps

• Clearly understand what a dissertation (or thesis) is
• Find a unique and valuable research topic
• Craft a convincing research proposal
• Write up a strong introduction chapter
• Review the existing literature and compile a literature review
• Design a rigorous research strategy and undertake your own research
• Present the findings of your research
• Draw a conclusion and discuss the implications

Step 1: Understand exactly what a dissertation is

This probably sounds like a no-brainer, but all too often, students come to us for help with their research and the underlying issue is that they don’t fully understand what a dissertation (or thesis) actually is.

So, what is a dissertation?

At its simplest, a dissertation or thesis is a formal piece of research , reflecting the standard research process . But what is the standard research process, you ask? The research process involves 4 key steps:

• Ask a very specific, well-articulated question (s) (your research topic)
• See what other researchers have said about it (if they’ve already answered it)
• If they haven’t answered it adequately, undertake your own data collection and analysis in a scientifically rigorous fashion
• Answer your original question(s), based on your analysis findings

In short, the research process is simply about asking and answering questions in a systematic fashion . This probably sounds pretty obvious, but people often think they’ve done “research”, when in fact what they have done is:

• Started with a vague, poorly articulated question
• Not taken the time to see what research has already been done regarding the question
• Collected data and opinions that support their gut and undertaken a flimsy analysis
• Drawn a shaky conclusion, based on that analysis

If you want to see the perfect example of this in action, look out for the next Facebook post where someone claims they’ve done “research”… All too often, people consider reading a few blog posts to constitute research. Its no surprise then that what they end up with is an opinion piece, not research. Okay, okay – I’ll climb off my soapbox now.

The key takeaway here is that a dissertation (or thesis) is a formal piece of research, reflecting the research process. It’s not an opinion piece , nor a place to push your agenda or try to convince someone of your position. Writing a good dissertation involves asking a question and taking a systematic, rigorous approach to answering it.

If you understand this and are comfortable leaving your opinions or preconceived ideas at the door, you’re already off to a good start!

Step 2: Find a unique, valuable research topic

As we saw, the first step of the research process is to ask a specific, well-articulated question. In other words, you need to find a research topic that asks a specific question or set of questions (these are called research questions ). Sounds easy enough, right? All you’ve got to do is identify a question or two and you’ve got a winning research topic. Well, not quite…

A good dissertation or thesis topic has a few important attributes. Specifically, a solid research topic should be:

Let’s take a closer look at these:

Attribute #1: Clear

Your research topic needs to be crystal clear about what you’re planning to research, what you want to know, and within what context. There shouldn’t be any ambiguity or vagueness about what you’ll research.

Here’s an example of a clearly articulated research topic:

An analysis of consumer-based factors influencing organisational trust in British low-cost online equity brokerage firms.

As you can see in the example, its crystal clear what will be analysed (factors impacting organisational trust), amongst who (consumers) and in what context (British low-cost equity brokerage firms, based online).

Need a helping hand?

Attribute #2:   Unique

Your research should be asking a question(s) that hasn’t been asked before, or that hasn’t been asked in a specific context (for example, in a specific country or industry).

For example, sticking organisational trust topic above, it’s quite likely that organisational trust factors in the UK have been investigated before, but the context (online low-cost equity brokerages) could make this research unique. Therefore, the context makes this research original.

One caveat when using context as the basis for originality – you need to have a good reason to suspect that your findings in this context might be different from the existing research – otherwise, there’s no reason to warrant researching it.

Attribute #3: Important

Simply asking a unique or original question is not enough – the question needs to create value. In other words, successfully answering your research questions should provide some value to the field of research or the industry. You can’t research something just to satisfy your curiosity. It needs to make some form of contribution either to research or industry.

For example, researching the factors influencing consumer trust would create value by enabling businesses to tailor their operations and marketing to leverage factors that promote trust. In other words, it would have a clear benefit to industry.

So, how do you go about finding a unique and valuable research topic? We explain that in detail in this video post – How To Find A Research Topic . Yeah, we’ve got you covered 😊

Step 3: Write a convincing research proposal

Once you’ve pinned down a high-quality research topic, the next step is to convince your university to let you research it. No matter how awesome you think your topic is, it still needs to get the rubber stamp before you can move forward with your research. The research proposal is the tool you’ll use for this job.

So, what’s in a research proposal?

The main “job” of a research proposal is to convince your university, advisor or committee that your research topic is worthy of approval. But convince them of what? Well, this varies from university to university, but generally, they want to see that:

• You have a clearly articulated, unique and important topic (this might sound familiar…)
• You’ve done some initial reading of the existing literature relevant to your topic (i.e. a literature review)
• You have a provisional plan in terms of how you will collect data and analyse it (i.e. a methodology)

At the proposal stage, it’s (generally) not expected that you’ve extensively reviewed the existing literature , but you will need to show that you’ve done enough reading to identify a clear gap for original (unique) research. Similarly, they generally don’t expect that you have a rock-solid research methodology mapped out, but you should have an idea of whether you’ll be undertaking qualitative or quantitative analysis , and how you’ll collect your data (we’ll discuss this in more detail later).

Long story short – don’t stress about having every detail of your research meticulously thought out at the proposal stage – this will develop as you progress through your research. However, you do need to show that you’ve “done your homework” and that your research is worthy of approval .

So, how do you go about crafting a high-quality, convincing proposal? We cover that in detail in this video post – How To Write A Top-Class Research Proposal . We’ve also got a video walkthrough of two proposal examples here .

Step 4: Craft a strong introduction chapter

Once your proposal’s been approved, its time to get writing your actual dissertation or thesis! The good news is that if you put the time into crafting a high-quality proposal, you’ve already got a head start on your first three chapters – introduction, literature review and methodology – as you can use your proposal as the basis for these.

Handy sidenote – our free dissertation & thesis template is a great way to speed up your dissertation writing journey.

What’s the introduction chapter all about?

The purpose of the introduction chapter is to set the scene for your research (dare I say, to introduce it…) so that the reader understands what you’ll be researching and why it’s important. In other words, it covers the same ground as the research proposal in that it justifies your research topic.

What goes into the introduction chapter?

This can vary slightly between universities and degrees, but generally, the introduction chapter will include the following:

• A brief background to the study, explaining the overall area of research
• A problem statement , explaining what the problem is with the current state of research (in other words, where the knowledge gap exists)
• Your research questions – in other words, the specific questions your study will seek to answer (based on the knowledge gap)
• The significance of your study – in other words, why it’s important and how its findings will be useful in the world

As you can see, this all about explaining the “what” and the “why” of your research (as opposed to the “how”). So, your introduction chapter is basically the salesman of your study, “selling” your research to the first-time reader and (hopefully) getting them interested to read more.

How do I write the introduction chapter, you ask? We cover that in detail in this post .

Step 5: Undertake an in-depth literature review

As I mentioned earlier, you’ll need to do some initial review of the literature in Steps 2 and 3 to find your research gap and craft a convincing research proposal – but that’s just scratching the surface. Once you reach the literature review stage of your dissertation or thesis, you need to dig a lot deeper into the existing research and write up a comprehensive literature review chapter.

What’s the literature review all about?

There are two main stages in the literature review process:

Literature Review Step 1: Reading up

The first stage is for you to deep dive into the existing literature (journal articles, textbook chapters, industry reports, etc) to gain an in-depth understanding of the current state of research regarding your topic. While you don’t need to read every single article, you do need to ensure that you cover all literature that is related to your core research questions, and create a comprehensive catalogue of that literature , which you’ll use in the next step.

Reading and digesting all the relevant literature is a time consuming and intellectually demanding process. Many students underestimate just how much work goes into this step, so make sure that you allocate a good amount of time for this when planning out your research. Thankfully, there are ways to fast track the process – be sure to check out this article covering how to read journal articles quickly .

Literature Review Step 2: Writing up

Once you’ve worked through the literature and digested it all, you’ll need to write up your literature review chapter. Many students make the mistake of thinking that the literature review chapter is simply a summary of what other researchers have said. While this is partly true, a literature review is much more than just a summary. To pull off a good literature review chapter, you’ll need to achieve at least 3 things:

• You need to synthesise the existing research , not just summarise it. In other words, you need to show how different pieces of theory fit together, what’s agreed on by researchers, what’s not.
• You need to highlight a research gap that your research is going to fill. In other words, you’ve got to outline the problem so that your research topic can provide a solution.
• You need to use the existing research to inform your methodology and approach to your own research design. For example, you might use questions or Likert scales from previous studies in your your own survey design .

As you can see, a good literature review is more than just a summary of the published research. It’s the foundation on which your own research is built, so it deserves a lot of love and attention. Take the time to craft a comprehensive literature review with a suitable structure .

But, how do I actually write the literature review chapter, you ask? We cover that in detail in this video post .

Step 6: Carry out your own research

Once you’ve completed your literature review and have a sound understanding of the existing research, its time to develop your own research (finally!). You’ll design this research specifically so that you can find the answers to your unique research question.

There are two steps here – designing your research strategy and executing on it:

1 – Design your research strategy

The first step is to design your research strategy and craft a methodology chapter . I won’t get into the technicalities of the methodology chapter here, but in simple terms, this chapter is about explaining the “how” of your research. If you recall, the introduction and literature review chapters discussed the “what” and the “why”, so it makes sense that the next point to cover is the “how” –that’s what the methodology chapter is all about.

In this section, you’ll need to make firm decisions about your research design. This includes things like:

• Your research philosophy (e.g. positivism or interpretivism )
• Your overall methodology (e.g. qualitative , quantitative or mixed methods)
• Your data collection strategy (e.g. interviews , focus groups, surveys)
• Your data analysis strategy (e.g. content analysis , correlation analysis, regression)

If these words have got your head spinning, don’t worry! We’ll explain these in plain language in other posts. It’s not essential that you understand the intricacies of research design (yet!). The key takeaway here is that you’ll need to make decisions about how you’ll design your own research, and you’ll need to describe (and justify) your decisions in your methodology chapter.

2 – Execute: Collect and analyse your data

Once you’ve worked out your research design, you’ll put it into action and start collecting your data. This might mean undertaking interviews, hosting an online survey or any other data collection method. Data collection can take quite a bit of time (especially if you host in-person interviews), so be sure to factor sufficient time into your project plan for this. Oftentimes, things don’t go 100% to plan (for example, you don’t get as many survey responses as you hoped for), so bake a little extra time into your budget here.

Once you’ve collected your data, you’ll need to do some data preparation before you can sink your teeth into the analysis. For example:

• If you carry out interviews or focus groups, you’ll need to transcribe your audio data to text (i.e. a Word document).
• If you collect quantitative survey data, you’ll need to clean up your data and get it into the right format for whichever analysis software you use (for example, SPSS, R or STATA).

Once you’ve completed your data prep, you’ll undertake your analysis, using the techniques that you described in your methodology. Depending on what you find in your analysis, you might also do some additional forms of analysis that you hadn’t planned for. For example, you might see something in the data that raises new questions or that requires clarification with further analysis.

The type(s) of analysis that you’ll use depend entirely on the nature of your research and your research questions. For example:

• If your research if exploratory in nature, you’ll often use qualitative analysis techniques .
• If your research is confirmatory in nature, you’ll often use quantitative analysis techniques
• If your research involves a mix of both, you might use a mixed methods approach

Again, if these words have got your head spinning, don’t worry! We’ll explain these concepts and techniques in other posts. The key takeaway is simply that there’s no “one size fits all” for research design and methodology – it all depends on your topic, your research questions and your data. So, don’t be surprised if your study colleagues take a completely different approach to yours.

Step 7: Present your findings

Once you’ve completed your analysis, it’s time to present your findings (finally!). In a dissertation or thesis, you’ll typically present your findings in two chapters – the results chapter and the discussion chapter .

What’s the difference between the results chapter and the discussion chapter?

While these two chapters are similar, the results chapter generally just presents the processed data neatly and clearly without interpretation, while the discussion chapter explains the story the data are telling  – in other words, it provides your interpretation of the results.

For example, if you were researching the factors that influence consumer trust, you might have used a quantitative approach to identify the relationship between potential factors (e.g. perceived integrity and competence of the organisation) and consumer trust. In this case:

• Your results chapter would just present the results of the statistical tests. For example, correlation results or differences between groups. In other words, the processed numbers.
• Your discussion chapter would explain what the numbers mean in relation to your research question(s). For example, Factor 1 has a weak relationship with consumer trust, while Factor 2 has a strong relationship.

Depending on the university and degree, these two chapters (results and discussion) are sometimes merged into one , so be sure to check with your institution what their preference is. Regardless of the chapter structure, this section is about presenting the findings of your research in a clear, easy to understand fashion.

Importantly, your discussion here needs to link back to your research questions (which you outlined in the introduction or literature review chapter). In other words, it needs to answer the key questions you asked (or at least attempt to answer them).

For example, if we look at the sample research topic:

In this case, the discussion section would clearly outline which factors seem to have a noteworthy influence on organisational trust. By doing so, they are answering the overarching question and fulfilling the purpose of the research .

For more information about the results chapter , check out this post for qualitative studies and this post for quantitative studies .

Step 8: The Final Step Draw a conclusion and discuss the implications

Last but not least, you’ll need to wrap up your research with the conclusion chapter . In this chapter, you’ll bring your research full circle by highlighting the key findings of your study and explaining what the implications of these findings are.

What exactly are key findings? The key findings are those findings which directly relate to your original research questions and overall research objectives (which you discussed in your introduction chapter). The implications, on the other hand, explain what your findings mean for industry, or for research in your area.

Sticking with the consumer trust topic example, the conclusion might look something like this:

Key findings

This study set out to identify which factors influence consumer-based trust in British low-cost online equity brokerage firms. The results suggest that the following factors have a large impact on consumer trust:

While the following factors have a very limited impact on consumer trust:

Notably, within the 25-30 age groups, Factors E had a noticeably larger impact, which may be explained by…

Implications

The findings having noteworthy implications for British low-cost online equity brokers. Specifically:

The large impact of Factors X and Y implies that brokers need to consider….

The limited impact of Factor E implies that brokers need to…

As you can see, the conclusion chapter is basically explaining the “what” (what your study found) and the “so what?” (what the findings mean for the industry or research). This brings the study full circle and closes off the document.

Let’s recap – how to write a dissertation or thesis

You’re still with me? Impressive! I know that this post was a long one, but hopefully you’ve learnt a thing or two about how to write a dissertation or thesis, and are now better equipped to start your own research.

To recap, the 8 steps to writing a quality dissertation (or thesis) are as follows:

• Understand what a dissertation (or thesis) is – a research project that follows the research process.
• Find a unique (original) and important research topic
• Craft a convincing dissertation or thesis research proposal
• Write a clear, compelling introduction chapter
• Undertake a thorough review of the existing research and write up a literature review
• Undertake your own research
• Present and interpret your findings

Once you’ve wrapped up the core chapters, all that’s typically left is the abstract , reference list and appendices. As always, be sure to check with your university if they have any additional requirements in terms of structure or content.  

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

20 Comments

thankfull >>>this is very useful

Thank you, it was really helpful

unquestionably, this amazing simplified way of teaching. Really , I couldn’t find in the literature words that fully explicit my great thanks to you. However, I could only say thanks a-lot.

Great to hear that – thanks for the feedback. Good luck writing your dissertation/thesis.

This is the most comprehensive explanation of how to write a dissertation. Many thanks for sharing it free of charge.

Very rich presentation. Thank you

Thanks Derek Jansen|GRADCOACH, I find it very useful guide to arrange my activities and proceed to research!

Thank you so much for such a marvelous teaching .I am so convinced that am going to write a comprehensive and a distinct masters dissertation

It is an amazing comprehensive explanation

This was straightforward. Thank you!

I can say that your explanations are simple and enlightening – understanding what you have done here is easy for me. Could you write more about the different types of research methods specific to the three methodologies: quan, qual and MM. I look forward to interacting with this website more in the future.

Thanks for the feedback and suggestions 🙂

Hello, your write ups is quite educative. However, l have challenges in going about my research questions which is below; *Building the enablers of organisational growth through effective governance and purposeful leadership.*

Very educating.

Just listening to the name of the dissertation makes the student nervous. As writing a top-quality dissertation is a difficult task as it is a lengthy topic, requires a lot of research and understanding and is usually around 10,000 to 15000 words. Sometimes due to studies, unbalanced workload or lack of research and writing skill students look for dissertation submission from professional writers.

Thank you 💕😊 very much. I was confused but your comprehensive explanation has cleared my doubts of ever presenting a good thesis. Thank you.

thank you so much, that was so useful

Hi. Where is the excel spread sheet ark?

could you please help me look at your thesis paper to enable me to do the portion that has to do with the specification

my topic is “the impact of domestic revenue mobilization.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

• Online Invoice Generator
• All Features call_made
• Estimates and Invoices
• Invoice Management
• Saved Invoices
• Secure Access
• Mobile Invoices
• Business Expense Tracker  
• Industry Templates
• Word Invoice
• Excel Invoice
• Invoice PDF
• Google Sheets & Google Docs Invoice
• Printable Invoice
• Pro Forma Invoice
• Itemized Bill
• Online Invoice Generator call_made
• Rent Receipt
• Cash Receipt
• Donation Receipt
• Receipt Maker call_made
• Quote Template
• Estimate Maker call_made
• Profit Margin Calculator
• TRY IT FREE NOW call_made
• Support call_made
• Login call_made

How To Write a Business Proposal for a Small Business

September 3, 2024.

A great business proposal is like having an ace salesperson who never sleeps. It works around the clock, convincing clients why they should choose you over the competition.

A business proposal outlines your plan to solve a client’s problem or meet their needs. It explains what you can do, how you’ll do it, and why you’re the best choice.

Here’s how to write a business proposal that works. Learn everything from understanding your client’s needs to presenting your solution clearly—and creating proposals that turn potential clients into paying customers.

RELATED ARTICLE — What Is Customer Relations? Everything You Need To Know for Your Business

What Is a Business Proposal?

A business proposal is a written proposal that explains how you can solve a problem or meet a need for another company or person. It’s a powerful tool companies use to win new clients and projects. Think of it as a mix between a sales pitch and a project plan.

Because it focuses on a specific business opportunity, learning how to write a solid business proposal is very different from learning how to write a grant proposal for a small business. It’s also different from learning how to write a business proposal for funding—more commonly referred to as a business plan—which is a broader document aimed at securing investment in your company.

In a business proposal, you lay out all the details of what you’re offering. This includes what you’ll do, how you’ll do it, when you’ll get it done, and how much it’ll cost. But it’s more than just a list of facts and figures. A good proposal tells a story about why your solution is the best one out there.

RELATED ARTICLE — How To Write a Business Plan: A Step-By-Step Guide

Types of Business Proposals

Business proposals come in different shapes and sizes. Some are short and sweet, while others are long and detailed. The length and style often depend on what you’re proposing and who it’s for. But no matter the size, the goal is always the same: to convince the reader that your company is the right choice for the job.

Let’s look at the main types of business proposals you may write:

• Solicited Proposals . These are proposals a client asks for. It’s like when a teacher gives you an assignment. They tell you exactly what they want, which makes it easier to follow.
• Unsolicited Proposals . These are proposals you send without being asked. You’re putting out the feelers to see if the client is interested in working with you.
• Formal Proposals . These are detailed professional documents. You need to follow specific rules and include lots of information.
• Informal Proposals . These are shorter and more casual. Think of them like a quick email to a friend explaining an idea. 

RELATED ARTICLE — Communication Methods Within a Business and How To Improve Your Skills

What Should Your Business Proposal Outline Include?

A great business proposal is like a well-organized toolbox. Each part has its place and purpose, working together to get the job done. Let’s look at the key sections you should include in your proposal to make it clear, convincing, and complete:

• Title Page and Table of Contents . Start with a professional-looking front page and a list of what’s inside.
• Proposal Snapshot . Give a quick overview of your main ideas and why they’re a great fit for the client’s needs.
• Client’s Challenge . Show you understand the problem the prospective client needs to solve.
• Your Game Plan . Explain how you’ll fix the client’s problem step by step.
• Cost Breakdown . Be clear about pricing and how payment works.
• Why Choose You . Share your (or your team’s) skills and past successes.
• Next Steps and Wrap-up . Tell the client what to do next and remind them why your idea is the best.

RELATED ARTICLE — How To Register a Business in the US: A Comprehensive Guide

10 Steps To Writing a Business Proposal

Crafting a winning business proposal requires following some key steps to build a solid foundation. Here’s a guide to help you write a proposal that stands out and gets results:

• Pick an Eye-Catching Name . Choose a title that clearly explains your proposal and grabs attention.
• Make a Roadmap . Create a table of contents to help readers find information.
• Write a Summary . Briefly explain your main ideas and why they’ll work.
• Describe the Challenge . Show you understand the client’s problem in detail.
• Offer Your Solutions . Explain how you’ll solve the problem, being specific about your approach.
• Highlight Your Strengths . Show off your company’s skills and past successes.
• Plan the Project Timeline . Develop a realistic schedule for completing the work.
• Explain the Costs . Be clear about prices and what’s included in different options.
• Set the Ground Rules . Outline important terms and conditions to prevent misunderstandings.
• Prepare for the Answer . Explain what happens next and how the client can move forward.

FROM ONE OF OUR PARTNERS — 5 Small Business Groups Advocating for You

A Business Proposal Example

The best way to learn is by seeing real examples. Here’s one for a small landscaping company. It’ll show you how to put all the pieces together in a way that works. You can also use it as a business proposal template for your own proposals.

Landscaping Company Proposal

“Green Thumb Landscaping: Transforming Your Backyard into a Personal Oasis”

Prepared for: The Johnson Family

Date: July 1, 2024

By: Green Thumb Landscaping

Table of Contents

Executive summary, your landscaping needs, our proposed solution, project timeline, cost breakdown, about green thumb, terms and conditions, next steps and closing remarks.

Green Thumb Landscaping will turn your ordinary backyard into a stunning outdoor living space. Our plan includes a custom patio, flower gardens, and a water feature, all designed to fit your family’s lifestyle and budget. With our expertise and your vision, we’ll create a backyard oasis for you to enjoy for years to come.

The Johnson family has a large but unused backyard. They want a beautiful outdoor space for relaxing and entertaining, but they’re not sure how to make the most of the area. The current space lacks visual appeal, functional areas for gathering, and proper landscaping to provide privacy and shade.

• Design a 500 sq ft patio using eco-friendly materials
• Create colorful flower beds along the property line
• Install a small pond with a fountain as a centerpiece
• Plant shade trees for privacy and comfort
• Set up an efficient irrigation system

Week 1–2 : Design finalization and material ordering

Week 3–4 : Site preparation and patio installation

Week 5–6 : Landscaping and planting

Week 7 : Water feature installation

Week 8 : Irrigation system setup and final touches

Patio Installation : $8,000

Landscaping and Planting : $5,000

Water Feature : $3,000

Irrigation System : $2,000

_______________________

Total Project Cost : $18,000

Green Thumb has 15 years of experience creating award-winning landscapes. Our team includes certified horticulturists and eco-friendly design experts. We’ve completed over 500 projects, with a 98% customer satisfaction rate.

• 50% deposit required to begin work
• Balance due upon project completion
• Any changes to the agreed plan may result in additional costs
• Green Thumb provides a 1-year warranty on all plantings and installations

To transform your backyard, simply sign the attached agreement. We’ll schedule a final design meeting within a week and can start work within 14 days.

FROM ONE OF OUR PARTNERS — 10 Ways To Grow Your Small Business With Networking

5 Tips for Writing a Great Professional Business Proposal

Now that you know the basics of writing a business proposal, let’s look at some tips to make yours stand out from the crowd. Remember, a good proposal isn’t just about what you say, but how you say it.

• Make It Look Good . Use a clean, professional design with plenty of white space. Choose easy-to-read fonts and use colors that match your brand. This is extra important for unsolicited proposals because a document that looks great is more likely to get read.
• Keep It Short and Sweet . Aim for clear, simple language that gets to the point quickly. Break up long paragraphs into shorter ones.
• Show, Don’t Tell . If possible, include charts, graphs, or images to make your points clearer. For example, if you’re talking about saving money, show a graph of how much the client will save compared to a competitor.
• Tailor It . Don’t use the same proposal for everyone. Show that you understand each client’s specific needs and how your solution fits them perfectly.
• Proofread (Then Proofread Again) . Spelling mistakes and typos can make you look careless. Read through your proposal several times, and consider asking someone else to look it over for you.

Stay on Brand and Look Professional With Invoice Simple

Custom branding adds polish to any client-facing document. And that includes your invoices.

Invoice Simple ’s estimate and invoice templates are fully brandable to your business. We never add a watermark, so your invoices always look professional and match your brand. Start with a clean, modern template design, then simply add your logo.

Share this with your network

You may also like, related posts.

How To Calculate Retained Earnings And Why It’s Important

Bookkeeping Versus Accounting: Differences Explained

Revenue Forecasting: Step-By-Step Guide

What Is the Difference Between Gross and Net Pay?

What Is Invoice Factoring?

What Is Accounts Receivable, and Why Does It Matter for Your Business?

Itemized Invoices: Definition and Uses

How To Calculate Wholesale Price: Methods and Examples

Get started for free, send your first invoice right now (it's free), featured in.

Proposal Writing

Proposal maker.

Whether you are a student or a professional,  proposal writing  is one of the activities that you will most likely be tasked to do or be asked to deal with. When writing a proposal, it is important for you to make sure that you will be knowledgeable of the specifications of the things that you need to discuss so that you can answer all the things that your target audience would like to be aware of.

• How to Write a Short Business Proposal
• Report Writing Format Examples

There are numerous kinds and types of proposals that you can develop. Do not hesitate to browse through and download any of the examples that we have listed in this post depending on the particular proposal document that you need to make.

Content Writing Proposal Example

• Google Docs

Size: A4, US

Guide for Writing a Short Proposal Example

Size: 415 KB

How to Write a Project Proposal Example

Size: 505 KB

Basic Project Proposal Example

Size: 820 KB

Project Design and Proposal Writing Guide Example

Size: 308 KB

How to Plan the Development of a Complete and Detailed Proposal

Planning processes can make the actual development of a proposal faster, easier, and more efficient. If you want to set the right foot and tone when making a proposal, you have to look into the ways on how you have planned the document’s creation. Here are the steps that you can follow if you want to start planning the creation of a complete and detailed proposal:

• Refer to  proposal examples  that you can use as guides. This will depend on the particular type of proposal that you will make and the particular demands and needs of your target audience, which should be reflected in the document. Be selective when looking at the references that you will use.
• It will be great if you can first define or identify the target audience of your proposal. You must know who your audience is so you can develop a proposal that is specifically for them. In this manner, you can be particular on how to provide details that you think can impress them.
• Specify the issue or problem at hand. You have to let your audience know that you are aware of what is necessary to be done or what should be prioritized. This way, your audience can have a perception that you are knowledgeable on how to help them through your offers.
• Properly and directly discuss your proposal content. You have to make sure that the information that you will include in the proposal are all understandable. More so, these details must answer the questions of your audience.
• Within the development of your proposal, you have to stick to the tone, language, and writing style that you have initially implemented. Being consistent with these items can help your proposal or proposal letter to look and sound more put together.
• Use organizational tools like checklists, summaries, and outlines. This will help ensure that you are not forgetting any information that you need to put in the proposal that you are making. More so, it will allow you to refine the format that you will use for the document’s discussion flow.

Guide for Proposal Writing Example

Size: 374 KB

Writing a Student Research Proposal Example

Writing a Funding Proposal Example

Size: 194 KB

How to Write a Good Postgraduate Research Proposal Example

Research Proposal with Comments Example

Size: 132 KB

Importance of Writing an Effective Proposal

Different kinds of proposals can result to different advantages and benefits. However, you must remember that not all proposals will be beneficial on your part especially if you did not exert a lot of effort when doing this document. Proper research, knowledge on proposal writing and formatting, and appropriate communication with your audience are factors that must be aligned with one another when developing a proposal so you can maximize the usage of the final document that you will create. Listed below are some of the reasons why it is important for you to focus on the development of a proposal:

• A proposal can provide you a platform where you can discuss your idea completely but in an organized manner. This will help you pitch the ways on how you can be of help to an entity may it be about a project that you would like to materialize or a product or a service that you are offering for the benefit of your audience.
• A proposal can give an impression that you are truly interested to involve yourself in an activity, a cause, a program, or a transaction. Developing an impressive proposal can make it easier for you to get the attention and trust of the people that you would like to transact or work with.
• A proposal can help you present a structured discussion of the things that you think are necessary to be implemented. You can have a major presentation within your proposal and you can also give additional details or other options that your audience can select from. With this, there will be higher chances of proposed activities and/or relationships to be realized.
• A proposal can let your thoughts be written in a professional manner. The information that you have put together in proposal letter examples  will not be wasted as you can present it to people who can truly be affected by the advantages of your proposed items. Proposal writing can also showcase your written communication skills, which is a great way to market yourself as a professional.

Project Proposal Format Example

Size: 101 KB

Proposal Template Example

Proposal Writing Training Manual Example

Guidelines for Project Proposal Writing Example

Size: 109 KB

Proposal Writing Guidelines Example

Size: 98 KB

Tips in Writing a Proposal

There are  report writing format examples  that are used by entities to ensure that their reports are presentable and well-formulated. The same goes when writing a proposal. You should follow a particular structure that can present your discussion in the best and most appealing manner possible. Aside from this, there are still other guidelines that will allow you to come up with possibly the best proposal for a specific transaction. Listed below are some tips that can be helpful in the processes of writing a proposal.

• It is essential for the proposal content to be realistic, measurable, and based on facts and figures. Do not include any opinions, unless necessary or unavoidable. Be straight to the point when discussing factual information so you can already establish trust and credibility within the transaction.
• Ensure that the proposal that you will make can define both the issue and the solution that you have at hand. You must focus not only on what you can provide your audience but also on how they can appreciate the solution that you are giving them.
• There should be a proper analysis of the overall content of your proposal. Being able to assess and evaluate your proposal can help you present something that is truly necessary and relevant. You have to remember that you should be careful when browsing through your final proposal draft as any mistake can lessen the effectiveness of the document.

Basic Steps in Planning and Writing a Successful Grant Proposal Example

Size: 153 KB

Technical Tips for Proposal Writing Example

Project Proposal Writing Example

Writing a Successful Proposal Example

Size: 44 KB

Create a Great Proposal Now

Seeking for help, especially from experts and professionals, is something that you must consider when making proposals. Getting comments and recommendations can give you more chances of being better in relation to proposal writing. However, there are references that you can also use as guides if the presence of professionals are currently unavailable. References can make the task of creating a proposal easier for you. More so, using templates can maximize the usage of your time and effort.

Proposals are very important as they can help you get the clients that you desire, present an idea that you would like to be validated, develop a relationship with entities that you want to be connected with, and start a partnership that can help you grow either as a business or as an individual. Whether it is a  business proposal cover letter  or an actual business or research proposal that you will create, ensure that you will use templates and examples that are relevant and related to the specific proposal that you plan to write.

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.