printing services business plan

Printing Business Plan Template & PDF Example

• August 27, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful printing business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your printing business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a printing business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your printing business concept into reality. Let’s dive in!

Our printing business plan is meticulously developed to incorporate all vital elements essential for a comprehensive and strategic blueprint. It outlines the company’s operational workflows, marketing tactics, industry landscape, competitive analysis , management hierarchy, and financial outlook.

• Executive Summary : Offers a concise overview of the printing business concept, highlighting the market analysis , management expertise, and financial strategy.
• Facility & Operations : Discusses the location, size, and layout of the printing facility, including the types of printing equipment and technology used to provide services.
• Services & Prices : Details the range of printing services offered, such as digital, offset, and large format printing, along with pricing strategies.
• Key Stats: Offers statistics on the size and growth of the commercial printing industry, underscoring the ongoing demand for printing services.
• Key Trends: Highlights significant trends in the printing industry, including technological advancements, sustainability practices, and shifts towards digital printing.
• Key Competitors: Evaluates major competitors in the market, detailing their services and how the printing company differentiates itself from these competitors.
• SWOT Analysis : Conducts a comprehensive analysis of strengths, weaknesses, opportunities, and threats, offering strategic insights for the company’s growth.
• Marketing Plan : Specifies the marketing strategies designed to promote the printing services and establish long-term relationships with clients.
• Timeline : Sets key milestones for the printing company, outlining the path from startup to expansion and operational excellence.
• Management: Introduces the management team, highlighting their experience, roles, and contributions to driving the company towards its goals.
• Financial Plan : Forecasts the 5-year financial performance of the printing company, detailing expected revenue streams, profitability, and the financial strategy to ensure sustainability and growth.

Printing Company Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your printing business’s plan, providing a succinct overview of your company and its offerings. It should outline your market positioning, the variety of printing services you provide, including digital printing, large format printing, and specialized printing solutions, as well as its location, size, and a snapshot of daily operations. 

This section should also delve into how your printing business will fit into the local market, including the number of direct competitors in the area, identifying who they are, along with your business’s unique selling points that set it apart from these competitors.

Moreover, information about the management and co-founding team should be included, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented.

Printing Business Plan Executive Summary Example

Business Overview

In your executive summary’s  business overview , provide clear and concise information about your printing business. This includes the name of your company, the location of your facility, the technology you use, and a brief overview of your operations.

Detailing these aspects not only introduces your business but also sets the stage for showcasing its unique attributes. Your  Unique Selling Proposition  ( USP ) should be highlighted here, whether it’s your cutting-edge printing technology, wide range of services, or commitment to sustainability. Your USP is what captures the attention of your audience and showcases the unique value your business brings to the commercial printing industry.

Example: “Print Innovations Ltd.,” located in the heart of Silicon Valley, operates a 10,000 sq. ft. state-of-the-art printing facility equipped with advanced digital and offset printers and finishing equipment. Our USP lies in our ability to provide rapid, high-quality printing solutions, from small customized orders to large-scale commercial projects, all while adhering to eco-friendly practices.

Market Overview

The market overview should provide a snapshot of the commercial printing industry’s size, growth trends, and key dynamics. Using data such as market value and growth rates can help paint a picture of the industry landscape. Discussing trends like the shift towards digital printing and sustainable practices can offer insights into the industry’s future and your company’s role within it.

The  competitive landscape  is also critical. This part should identify your main competitors and explain how your service distinguishes itself, whether through innovative solutions, superior quality, customer service, or environmental initiatives.

Example: Print Innovations is part of the $162 billion U.S. commercial printing industry, expected to grow at a 2.8% CAGR through 2030. Despite stiff competition, our company sets itself apart with its emphasis on digital innovation and sustainability, offering environmentally friendly printing options that appeal to a growing segment of eco-conscious customers.

Management Team

The expertise and background of your management team are significant assets to your business. Highlight the key qualifications and experiences of your team members, emphasizing the industry knowledge and leadership driving your business.

Example: Led by co-founders Alex Johnson and Taylor Smith, Print Innovations benefits from a blend of entrepreneurial spirit and industry expertise. Alex, with over 15 years in digital printing technology, and Taylor, an expert in sustainable business practices, combine their  strengths  to position Print Innovations as a leader in innovative and eco-friendly printing solutions.

Financial Plan

Your financial plan should succinctly summarize your financial objectives and projections, including revenue targets and profit margins, to provide a clear picture of your printing business’s financial future.

Example: Print Innovations aims to achieve $2 million in annual revenue by 2028, targeting a 16%  EBITDA  margin. Our financial strategy focuses on expanding our service offerings and leveraging the latest printing technologies to increase efficiency and reduce costs, positioning us for sustained growth and profitability in the competitive printing industry.

For a printing business, the Business Overview section can be efficiently divided into 2 main parts:

Facility & Operations

Briefly describe the physical setup of your printing facility, emphasizing its design, efficiency, and the technology-driven environment that ensures high-quality printing services. Mention the business’s location, highlighting its accessibility and the convenience it offers to clients, such as proximity to business districts or ease of delivery and pickup services. Explain why this location is advantageous in attracting your target clientele, including businesses, professionals, and retail customers.

Services & Pricing

Detail the range of printing services offered, from standard document printing to specialized services like large format printing, custom merchandise printing, and high-quality digital printing solutions. Outline your pricing strategy , ensuring it reflects the quality of printing services provided and matches the market you’re targeting. Highlight any bulk order discounts, business account deals, or loyalty programs that provide added value to your clients, encouraging repeat business and customer loyalty.

Industry size & growth

In the Market Overview of your printing business plan, start by examining the size of the printing industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key market trends

Proceed to discuss recent market trends , such as the increasing demand for customized printing solutions, the growth in digital and 3D printing technologies, and the shift towards sustainable and eco-friendly printing practices. For example, highlight the demand for services that cater to specific customization needs, such as personalized marketing materials, custom packaging, and on-demand printing, alongside the rising popularity of green printing solutions.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your printing business in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your printing business’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Printing Industry

The initial step in conducting a competitive analysis is to pinpoint your competitors. Start by mapping out local print shops and digital printing services. If your business specializes in high-quality, custom print jobs, your direct competitors are other print shops that offer similar services, as well as larger online printing companies. Don’t forget about indirect competitors like office supply stores that offer basic printing services.

Utilize online resources such as Google Maps to understand the geographical distribution of your competitors. Websites like Yelp and TripAdvisor can provide customer reviews and ratings, offering insights into the  strengths and weaknesses  of these competitors. For instance, if multiple reviews highlight the quick turnaround and high-quality prints at “PrintPro Services,” this indicates a significant strength of that competitor.

Analyzing Competitors’ Strategies in the Printing Business

Evaluating your competitors’ strategies involves looking at various factors:

• Product Offerings:  Analyze the range of printing services offered. If “EcoPrint Solutions” is becoming popular for its sustainable printing options, it suggests a  market trend  toward environmentally friendly printing services.
• Printing Technology:  Consider the technology and methods used. A company like “Precision Prints” that employs state-of-the-art digital printing technology may cater to a different clientele than a shop like “Retro Print Studio,” known for traditional screen printing techniques.
• Pricing Strategy :  Compare your pricing with that of competitors. Are your services priced competitively with “Budget Print Hub,” or do they align more with the high-end services of “Luxury Print Works”?
• Marketing Strategies :  Observe how competitors market their services. Do they have a significant online presence, or do they focus more on B2B relationships and networking within specific industries?
• Customer Service:  Evaluate the level of customer service provided. For example, “Friendly Printers” might be renowned for its exceptional customer support and personalized service, which enhances the overall customer experience.
• Operational Efficiency:  Look at whether competitors are leveraging technology or innovative processes to improve their service delivery, such as “Streamline Prints” with its efficient online ordering and tracking system.

What’s Your Printing Business’s Value Proposition?

Reflect on what makes your printing business unique. Perhaps you offer unparalleled quality and precision in large-format printing, or maybe you provide a wide range of customizable printing options that aren’t available from other local providers.

Identify gaps in the market through customer feedback and industry trends. For instance, the increasing demand for eco-friendly and sustainable printing options might represent an opportunity if your competitors have yet to address this need adequately.

Consider your business location: A printing business in a commercial district may focus on corporate and B2B services, while one in a university area could cater to academic printing needs, offering specialized services such as thesis and project printing.

First, conduct a SWOT analysis for the printing business, highlighting Strengths (such as advanced printing technology and a broad range of printing services), Weaknesses (including reliance on equipment that may require costly maintenance or the challenge of adapting to rapidly changing technology), Opportunities (for example, the growing demand for personalized and on-demand printing services), and Threats (such as digital media alternatives reducing the need for traditional printing).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, an engaging online presence, and partnerships with local businesses. Emphasize the importance of showcasing your unique capabilities, such as high-quality printing, fast turnaround times, or eco-friendly printing options, to differentiate your business from competitors.

Marketing Channels

Effectively utilizing various marketing channels is key to reaching potential clients and enhancing brand visibility:

Digital Marketing

• Website Optimization:  Create a user-friendly website that not only showcases your services but also offers resources, such as downloadable print templates, industry insights, and FAQs. Optimize it for SEO to improve online visibility.
• Content Marketing Strategies:  Produce informative and engaging content, such as blog posts, infographics, or video tutorials, addressing common printing queries, emerging trends, and case studies showcasing successful projects.

Social Media Engagement

• Platform Selection:  Identify the most suitable social media platforms for your business. LinkedIn is effective for B2B outreach, while Instagram and Pinterest can showcase visually appealing print designs and creative concepts.
• Engagement and Interaction:  Regularly engage with your audience by responding to comments, sharing user-generated content, and hosting interactive sessions like live Q&A sessions or design challenges.

Local Networking and Advertising

• Networking Events and Partnerships:  Participate in local business networking events, industry conferences, and trade shows to establish connections, build partnerships, and generate leads.
• Local Advertising Strategies:  Consider investing in targeted local print ads in newspapers, and magazines, or sponsoring community events or local sports teams to boost brand visibility within your immediate vicinity.

Promotional Activities

Attracting and engaging clients through compelling offers and initiatives:

Introductory Offers

• Discounts and Bundled Deals:  Offer first-time client discounts or package deals for bulk orders to entice new clients to experience your services at a reduced cost.
• Seasonal Promotions:  Launch seasonal promotions like “Back-to-School Printing Specials” or “Holiday Greeting Card Packages” tailored to current market needs and trends.

Referral Programs

• Incentivizing Referrals:  Encourage satisfied clients to refer others by providing them with discounts, free add-ons, or credits on their next order for successful referrals.
• Client Testimonials and Case Studies:  Highlight satisfied client testimonials and case studies showcasing successful projects on your website and marketing materials to build credibility and trust.

Sales Channels

Optimizing  sales channels  to maximize revenue streams and customer satisfaction:

Online Ordering System

• Seamless User Experience:  Ensure a seamless online ordering system on your website, allowing clients to easily request quotes, upload files, track orders, and make payments securely.
• E-commerce Integration:  Integrate an e-commerce platform into your website to sell printing-related products like custom stationery, promotional items, or design templates directly to clients.

Client Engagement Strategies

• Upselling and Consultative Selling:  Train your sales team to upsell by suggesting additional services, premium finishes, or design consultations tailored to each client’s specific needs and project requirements.
• Exceptional Customer Support:  Provide personalized and prompt customer service, guiding clients through the printing process, offering expert advice, and ensuring satisfaction with every interaction.

Membership and Loyalty Programs

• Tailored Membership Plans:  Introduce membership options offering discounts on recurring orders, bulk printing, or exclusive access to new services or products.
• Rewarding Loyalty:  Develop a robust loyalty program where clients earn points for every purchase, which they can redeem for discounts or exclusive offers on future orders.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the printing business’s launch, marketing initiatives, customer base growth, and expansion goals. This should include key phases such as establishing your facility, launching your website and online ordering system, initial customer acquisition efforts, and the evaluation of potential new services or technologies to keep your business at the forefront of the printing industry, ensuring the business progresses with clear direction and purpose.

The Management section focuses on the printing business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the printing business toward its financial and operational goals.

For your printing business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your printing business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your printing business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Print Shop Business Plan Template

Written by Dave Lavinsky

Print Shop Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their print shop companies.

If you’re unfamiliar with creating a print shop business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a print shop business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Print Shop Business Plan?

A business plan provides a snapshot of your print shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Print Shop

If you’re looking to start a print shop business or grow your existing print shop company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your print shop business to improve your chances of success. Your print shop business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Print Shop Businesses

With regards to funding, the main sources of funding for a print shop business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for print shop companies.

Finish Your Business Plan Today!

How to write a business plan for a print shop business.

If you want to start a print shop business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your print shop business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of print shop business you are running and the status. For example, are you a startup, do you have a print shop business that you would like to grow, or are you operating a chain of print shop businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the print shop industry.
• Discuss the type of print shop business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of print shop business you are operating.

For example, you might specialize in one of the following types of print shop businesses:

• Digital printing : This type of printing is one of the most cost-effective and fast printing processes available today. Electronic files and digital images replace the need for paper, press set-up and ink, which helps reduce the carbon footprint on the earth.
• Offset lithography printing: Used for magazines, circulars, brochures and books, this type of print shop specializes in larger volumes and includes traditional methods of binding.
• Screen printing: Any material that is not flat is a candidate for screen printing: shirts, hats, fabric bags, etc. Screen printing forces ink through a screening process that is replicated onto fabric or other materials used.
• 3D printing: This type of printing is performed through design, initiated by a computer program, followed by the print process in a 3D printer. The 3D printer is calibrated and outfitted with special plastics to fulfill the specifications of the 3D computer program.

In addition to explaining the type of print shop business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of printing projects completed, the amount of revenue earned, or reaching X number of clients served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the print shop industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the print shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your print shop business plan:

• How big is the print shop industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your print shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your print shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, charitable organizations, corporations, and innovators.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of print shop business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other print shop businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. Stores that house copy machines or overseas service companies may be examples of indirect competitors. You will want to mention any direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of print shop business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide bundled services including printing and binding?
• Will you offer large 3D printing projects that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a print shop business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of print shop company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cover design, book layout and digital printing to create a niche service for authors?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your print shop company. Document where your company is situated and mention how the site will impact your success. For example, is your print shop business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your print shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your print shop business, including answering calls, planning and providing printed items or 3D printed items, billing customers and assisting with maintenance of equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth print project , or when you hope to reach $X in revenue. It could also be when you expect to expand your print shop business to a new city.

Management Team

To demonstrate your print shop business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing print shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a print shop business or successfully running a small co-op of screen printers.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 new customers per day, and/or offer discounted packaged pricing? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your print shop business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a print shop business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of corporations on a monthly printing contract.

Writing a business plan for your print shop business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the print shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful print shop business.

Don’t you wish there was a faster, easier way to finish your Print Shop business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how a Growthink business plan writer can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Print Shop Business Plan Template

Written by Dave Lavinsky

Print Shop Business Plan

You’ve come to the right place to create your Print Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their print shops.

Below is a template to help you create each section of your Print Shop business plan.

Executive Summary

Business overview.

Quick Process Print Shop is a startup printing company located in Cypress, Texas. The company is founded by Taylor Owen, a senior print manager who has been in business for over twenty years while working for a nationally-known chain of print shops. Taylor has garnered a high degree of respect and a large following of those who count on his printing abilities for every project they have. As a result, Taylor is confident he will be able to take his depth of experience and wide customer base with him as he opens his own print shop. The emphasis will be on commercial and individual clients seeking printing for any number of projects, including printing and binding of diverse materials.

Quick Process Print Shop will follow its name by offering unparalleled turnaround times for printing projects that competitors do not offer, in addition to offering numerous binding options, folder or book covers, paper stock assortments, and other customized ways to bring each customer’s vision to reality. The products and services will align to create the Quick Process Print Shop; the premier printing facility in Cypress, Texas.

Product Offering

The following are the services and products that Quick Process Print Shop will provide:

• One to four-color printing using CMYK color process
• Printing stock paper or custom, cut-to-size paper
• One-hour turnaround time on select printing projects
• Staple-bound or comb binding in wide variety of colors
• Print and bind corporate folders, presentation binders, brochures
• Custom designs, including holographic and 3D layout
• Printing wedding, birthday, anniversary invitations
• Printing personal/corporate letterhead, business cards

Customer Focus

The target audience for Quick Process Print Shop will be individuals and corporations, along with community, civic and government entities within the greater Cypress and Houston regions. The individuals with personal or business projects will be primary targets, as will administrative managers of corporations, and civic and government entities within the area. Also targeted will be non-profit organizations that will need printed materials on an on-going basis. Whether the client is an individual or corporate account, Quick Process Print Shop will dedicate the experienced full staff of the company to execute excellent results for each client.

Management Team

Quick Process Print Shop will be owned and operated by Taylor Owen. He recruited his former print coordinator, Derek Manahan, to be the Office Manager. His responsibilities will include overseeing employees and day-to-day operations of the print shop.

Taylor Owen is a graduate of the University of Texas, where he graduated with a Bachelor of Arts degree in Design. He has been working for a nationally-known chain print shop for over twenty years as the Print Manager, where he has developed his expertise and dedication to perfectly execute each printing project.

Derek Manahan has been the print coordinator, working under the direction of Taylor Owen, for the past ten years at the same chain print shop. Derek holds a commercial printing certification from Cypress Community College. Derek’s organizational and administrative skills have propelled the former print coordinator to new heights of efficiency and turnaround times for clients; as such, the high expectation is that he will do so again for the Quick Process Print Shop in his new role as Office Manager.

Success Factors

The Quick Process Print Shop will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team at Quick Process Print Shop
• Guaranteed fastest turnaround time on select print projects, making the company the fastest in the region to turn projects around.
• Quick Process Print Shop offers the best binding pricing in town. Their pricing structure for over twenty types of available bindings is the most cost effective compared to the competition.

Financial Highlights

Quick Process Print Shop is seeking $200,000 in debt financing to launch its print shop. The funding will be dedicated toward securing the office space and purchasing office and print equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing campaigns and association memberships. The breakout of the funding is below:

• Office space build-out: $20,000
• Office and print equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Quick Process Print Shop.

Company Overview

Who is quick process print shop.

Quick Process Print Shop is a newly established full-service print shop in Cypress, Texas. Quick Process Print Shop will be the most reliable, cost-effective, and efficient choice for customers in Cypress and the surrounding communities. Quick Process Print Shop will provide a comprehensive menu of printing and binding services for individuals, corporations, civic, and governmental entities in Cypress. Their full-service approach includes a comprehensive set of standard and customized printing and binding processes, designed to meet every customer’s needs.

  Quick Process Print Shop will be able to manage small to oversized printing projects, as well as projects that include binding or other special treatments, and will do so on select projects within a very fast turnaround process. The team of professionals are highly qualified and experienced in printing and management of day-to-day operations and print coordination. Quick Process Print Shop removes all headaches and issues of the printing and binding process and ensures all issues are taken care of expeditiously, while delivering the best customer service.

Quick Process Print Shop History

Quick Process Print Shop is owned by Taylor Owen, a former Print Manager for a nationally-known chain print shop. Taylor Owen is a graduate of the University of Texas, where he graduated with a Bachelor of Arts degree in Design. During his many years of printing, Taylor developed a high degree of expertise within his craft and used that dedication to perfectly execute each printing project. He gained the trust of his clients during twenty years of printing and binding projects; those relationships will now stabilize the revenue for the Quick Process Print Shop while the clientele grows and projects increase in size and number.

Since incorporation, Quick Process Print Shop has achieved the following milestones:

• Registered Quick Process Print Shop as a C-corporation, to transact business in the state of Texas.
• Has a lease contract in place for 10,000 square feet at the building Quick Process Print Shop will utilize.
• Reached out to numerous corporate contacts to secure advance contracts for Quick Process Print Shop.
• Began recruiting a staff of Quick Process Print Shop employees.

Quick Process Print Shop Services

The following will be the services Quick Process Print Shop will provide:

• One to 4-color printing using CMYK color process
• Print and bind corporate folders, presentation binders

Industry Analysis

The Print Shop industry is expected to grow over the next ten years to over $483 billion. The growth will be driven by an increased print market for packaging, which is expected to rise by 66 percent in the coming decade. The market for printing books will decrease in the coming ten years by 15 percent; however, the need for commercial, business, and personal printing will increase as expectations for professionally-prepared materials will rise in every market sector. Future parameters, including an uncertain economy or supply-chain shortages, could impact the printing industry; however, all industry markets will have the same issues in play should such uncertainties come about. Costs will likely be reduced as print collaborations and partnership work together to lower costs, while increasing efficiencies, particularly on large-volume projects.

Customer Analysis

Demographic profile of target market.

Quick Process Print Shop will target individuals or entities required printing or printing and binding services in the Cypress, Texas region. They will target individuals, corporations, civic or governmental agencies, as well as non-profits, and other associations who need printing and/or binding services. .

Customer Segmentation

Quick Process Print Shop will primarily target the following customer profiles:

• Individuals
• Corporations (for-profit/non-profit)
• Civic/community entities
• Governmental agencies

Competitive Analysis

Direct and indirect competitors.

Quick Process Print Shop will face competition from other companies with similar business profiles. A description of each competitor company follows:

TJ’s Speedy Print Shop

PJ’s Speedy Print Shop provides customer self-service printing using copy machines. A customer can select a copy machine when bringing in documents or a flash drive document to be printed. The copy machines print and collate the projects per the instructions of the customer using self-instruction on a self-serve copy machine. Standard materials, such as paper and staples are provided for a fee. While copies are printed at-will and offer a fast turnaround, no binding services are offered. Color copies, customized print processes, high-quality color separation and other quality services are not offered within this self-serve model.

The owner of TJ’s Speedy Print Shop, legally registered as a limited liability company, has been in business for over thirty years and the shop is well-established as a neighborhood copy and print shop. The motto is “Your Printing Your Way” and the focus is on speed and accessibility, as the print shop is open 24 hours per day. An employee is always on site to assist customers who walk in and a full-time repair person oversees the copy machines. The print shop owner, Tomas Johanson, has been talking to customers about retiring; the outcome of his retirement for the print shop is unknown.

RiverEdge Printing & Packing Services

RiverEdge Printing & Packing Services is located in Houston, Texas and is a legal entity formed to serve the grocery store market sector within the regional area. Originally a sole proprietorship, the company was reframed legally as a C-corporation five years ago, when the family-owned business leadership changed from the father to the son. The company prints commercial projects only, focused on printing grocery bags, grocery boxes, packaging materials and other ancillary products that serve one national chain customer with 583 grocery stores in the chain. Products are printed, collated, glued, bound and packed according to the client specifications and the long-term contract is renewed yearly. The labor union is represented in this company, which requires contract negotiation on a yearly basis.

Excelsior Printing Company, Inc.

Excelsior Printing Company, Inc. is a nationally-recognized book printing company known for the 4-color printed, paper-over-board books they produce for children. This specialty printing company faces competition from Asian print providers; however the company provides a fast turnaround on projects that are short and follow a company template for printing production. Based in Houston, Texas, the company is held by two shareholders who take pride in the quality of books produced and the expediency offered in a process they’ve titled, “Fast Track” shipping. Fast Track shipping guarantees printed books will be delivered to bookstores within 4 weeks of a print order placed with Excelsior Printing Company, Inc. This guarantee provides the fastest delivery schedules of any printer in the U.S.

Competitive Advantage

Quick Process Print Shop will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of Quick Process Print Shop employees, who will work with each client to ensure orders are correctly entered into the system, printed and delivered according to specifications.
• The comprehensive menu of services offered by Quick Process Print Shop outshines all other competitors in terms of the variety of printing and binding processes offered, quality maintained and turnaround delivery times guaranteed.
• Quick Process Print Shop offers comparable pricing for printing and binding. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Quick Process Print Shop will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees that is able to provide comprehensive printing and binding services for each client, including customized sizes, materials, designs or other parameters needed for completion of the project.
• Competitive prices with on-the-job service representatives to assist every step of the way.
• Binding products and services to compile corporate reports, organization presentations, and other documents or materials.
• Guaranteed fastest turnaround service for select projects.
• Reasonable pricing for outstanding results.

Promotions Strategy

The promotions strategy for Quick Process Print Shop is as follows:

Word of Mouth/Referrals

Taylor Owen has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. They have communicated to Taylor that they kept renewing their contracts because they were happy with the service Taylor was providing. Once Taylor Owen advised them he was leaving to open his own print shop, they agreed to follow him to his new company and help spread the word of the Quick Process Print Shop.

Professional Associations and Networking

Quick Process Print Shop will become a member of commercial and residential professional associations within the region, due to the fact that each entity will need print services internally for a variety of projects that will need completion. In return, Quick Process Print Shop can offer reduced pricing for community efforts at fund-raising or other worthy causes by way of reciprocation and appreciation for the associations.

Print Advertising

As a printing company, Quick Process Print Shop, will advertise via printed pieces that describe the full range of services offered by Quick Process Print Shop. These printed pieces will be delivered to each resident in Cypress, Texas as a drop-in card inside The Cypress Daily, a city newspaper with a circulation of over 500,000 residents.

Website/SEO Marketing

Quick Process Print Shop will utilize their in-house employees who designed their print ads to also design their website. The website will be well organized, informative, and list all their services that Quick Process Print Shop is able to provide. The website will also list their contact information and list the multiple print and binding services and products available. A short-term social media marketing manager will also manage the website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Fast Printing Cypress” or “print and bind near me”, Quick Process Print Shop will be listed at the top of the search results.

The pricing of Quick Process Print Shop will be moderate and on par with competitors so customers feel they receive excellent value and quality when purchasing their services.

Operations Plan

The following will be the operations plan for Quick Process Print Shop. Operation Functions:

• Taylor Owen will be the Owner and President of the company. He will act as the Senior Print Manager to oversee all major print projects, build client relationships and represent the company within the greater Cypress region. Jay has spent the past year recruiting the following staff:
• Derek Manahan – Office Manager who will manage the day-to-day operations of print projects and oversee the employee team.
• Shelly Duhane – Staff Bookkeeper, who will manage the financial accounts and compile records for payroll and tax purposes.
• Kelly Martin – Social Media Marketing Manager who will develop all initial marketing strategies for Quick Process Print Shop during the first three months of business.
• Carl Snowdon – Maintenance Manager who will provide all equipment and premises maintenance at the property.

Milestones:

Quick Process Print Shop will have the following milestones complete in the next six months.

• 5/1/202X – Finalize contract to lease location space
• 5/15/202X – Finalize personnel and staff employment contracts for the Quick Process Print Shop
• 6/1/202X – Finalize long-term contracts for Quick Process Print Shop clients
• 6/15/202X – Begin networking at regional association events
• 6/22/202X – Begin moving into Quick Process Print Shop location
• 7/1/202X – Quick Process Print Shop opens its building for business

Quick Process Print Shop will be owned and operated by Taylor Owen. He recruited his former printing coordinator, Derek Manahan, to be his Office Manager to help manage the office and day-to-day operations.

Taylor Owen graduated from the University of Houston with a Bachelor of Arts degree in Design. He has been employed by a local printing company for over twenty years as a Print Manager. Jay has successfully secured the assurances of former clients that they will bring their business needs to the Quick Process Print Shop upon opening and he is in the process of obtaining new long-term contracts with corporate clients.

Derek Manahan has been the print coordinator, working under the direction of Taylor Owen, for the past ten years at the same chain print shop. Derek holds a commercial printing certification from Cypress Community College. Derek’s organizational and administrative skills have propelled the former print coordinator to new heights of efficiency and turnaround times for clients; as such, the high expectation is that he will do so again for the Quick Process Print Shop in his new role of Office Manager.

Financial Plan

Key revenue & costs.

The revenue drivers for Quick Process Print Shop are the fees they will charge to the clients for their services and products .

The cost drivers will be the overhead costs required in order to staff and equip the Quick Process Print Shop location. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Quick Process Print Shop is seeking $200,000 in debt financing to launch its property management business. The funding will be dedicated toward securing the location space and purchasing printing equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Projects, Services and Products Sold Per Month: 600
• Average Fees per Month: $55,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Print Shop Business Plan FAQs

What is a print shop business plan.

A print shop business plan is a plan to start and/or grow your print shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Print Shop business plan using our Print Shop Business Plan Template here .

What are the Main Types of Print Shop Businesses?

There are a number of different kinds of print shop businesses , some examples include: Digital printing, Offset lithography printing, Screen printing, , and 3D printing.

How Do You Get Funding for Your Print Shop Business Plan?

Print Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Print Shop Business?

Starting a print shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Print Shop Business Plan - The first step in starting a business is to create a detailed print shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your print shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your print shop business is in compliance with local laws.

3. Register Your Print Shop Business - Once you have chosen a legal structure, the next step is to register your print shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your print shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Print Shop Equipment & Supplies - In order to start your print shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your print shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Printing Business

Back to All Business Ideas

Create and Print: Steps to Your Printing Business

Written by: Howard Tillerman

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on August 11, 2021 Updated on August 6, 2024

Investment range

$8,100 - $32,200

Revenue potential

$100,000 - $200,000 p.a.

Time to build

Profit potential

$50,000 - $100,000 p.a.

Industry trend

Consider these crucial factors when launching your printing business:

• Services — Decide on the types of printing services you will offer, such as digital printing, offset printing, large format printing, screen printing, or specialized services like promotional products and custom apparel.
• Equipment — Invest in high-quality printing equipment based on the services you plan to offer. This may include digital printers, offset presses, large format printers, screen printing equipment, and finishing equipment like cutters, binders, and laminators.
• Supplies — Stock up on paper, ink, toner, substrates, and other necessary printing materials.
• Software — Use professional design and printing software like Adobe Creative Suite , CorelDRAW , or specialized RIP software for large-format printing.
• Location — Choose a suitable location with adequate space for your printing equipment, storage, and administrative tasks. Ensure the workspace has proper ventilation and meets safety standards.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Loyalty programs — Implement loyalty programs or discounts for repeat customers to encourage long-term business relationships.

Interactive Checklist at your fingertips—begin your printing business today!

You May Also Wonder:

Can you make money with print on demand?

Yes, you can. However, you’ll need to partner with the right people and stores. Also, you must have a well-thought-out marketing plan and, of course, sell high-demand products. One of the critical determinants of how much money you can make with a print-on-demand business is the quality of your designs – so create high-quality designs to attract customers.

How much money can you make printing t-shirts?

The amount of revenue you can generate with a t-shirt business depends on several factors, such as your customer base and location. You can make about $573 with an average order of 72 custom t-shirts which takes one hour to print. Wages and materials cost about $169, leaving you with a profit of $304.

Is 3D printing a profitable business?

Yes, it is. Even so, revenue may vary depending on your target market and location. Industry insiders say the prospects look good since 3D printing is still at its infant stage. The trick is to invest in the right equipment to produce work that customers can buy at a premium price.

How do printing companies get clients?

Printing companies can acquire clients through networking, referrals, online presence, direct marketing, local partnerships, and participating in industry events.

Are digital prints profitable?

Digital prints can be profitable due to cost efficiency, quick turnaround times, and the ability to offer customized prints, but profitability may vary.

How do I make my printing business successful?

To make a printing business successful, focus on high-quality products/services, excellent customer service, strong branding and marketing, staying updated with industry trends, building relationships, expanding service offerings, efficient operations, and continuous improvement.

Step 1: Decide if the Business Is Right for You

The first step is market analysis, to understand what’s happening in the industry and the prospects of building a successful business.

Pros and cons

Before you open a print shop, it’s best to weigh the pros and cons to help you determine if the risk is worth it.

• Highly profitable
• High customer retention rate
• Easy to start; work from home if needed
• Broad and exciting market
• Little experience required
• Cutthroat competition
• High overhead costs

Printing industry trends

The printing industry is seeing a rebirth. For starters, research firm Mordor Intelligence expects the global printing market to see steady annual growth of nearly 2.5% for the next five years.(( https://www.mordorintelligence.com/industry-reports/commercial-printing-market )) 

That’s nothing compared to the explosive forecast for 3D printing, which is becoming more common in many sectors, including healthcare and manufacturing.

Industry size and growth

• Industry size and past growth – The US printing industry has seen a gradual decline in recent years and is valued at about $79 billion as of 2022, according to market analyst IBISWorld.(( https://www.ibisworld.com/industry-statistics/market-size/printing-united-states/ ))  
• Growth forecast – The US digital print market is headed toward impressive annual growth of almost 7% through 2026(( https://www.globenewswire.com/news-release/2021/05/10/2226163/0/en/The-digital-printing-market-size-is-expected-to-grow-from-USD-24-8-billion-in-2021-to-USD-34-3-billion-by-2026-at-a-CAGR-of-6-7.html )) while the 3D printing market is seen to grow from $14 billion in 2021 to $51 billion in 2028 — a more than 350% expansion in just seven years.(( https://www.grandviewresearch.com/industry-analysis/3d-printing-industry-analysis ))
• Number of businesses – There are nearly 45,000 printing businesses in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/printing-united-states/ ))
• Number of people employed – The industry employs more than 350,000 people.(( https://www.ibisworld.com/industry-statistics/employment/printing-united-states/ ))

Trends and challenges

Trends shaping the printing industry include:

• Growing preference for 3D and digital printing
• Emergence of erasable printing technology, security printing, and cloud printing

Challenges in the printing industry include:

• Declining demand due to adoption of digital technology
• High level of competition

What kind of people work in printing?

• Gender – Around 66% of all printers are male, while 34% are female.(( https://www.zippia.com/printer-jobs/demographics/#gender-statistics ))
• Average level of education – 36% of printers have a high school diploma and 28% hold a bachelor’s degree.(( https://www.zippia.com/printer-jobs/education/ ))
• Average age – The average age of an employed printer is 48 years old.(( https://www.zippia.com/printer-jobs/demographics/#age-statistics ))

How much does it cost to start a printing business?

The cost of starting a printing business depends on location, initial equipment, and upfront supplies.

You should expect to spend at least $40,000 for a barebones operation and up to $400,000 on the higher end. However, most in the printing business spend about $200,000 for a well-rounded print shop.

Signing on with a franchise such as the UPS Store boosts income. But if you’re not getting a franchise, your startup investment as an independent printing business will cover the following:

How much can you earn from a printing business?

Depending on industry segment and size of operation, a printing business tends to generate $100,000 to $200,000 in annual revenue, at a 50% profit margin. After costs, such as design software subscriptions, equipment maintenance, supplies, salaries, rent, and insurance, you’ll have a pre-tax profit of $50,000 to $100,000 per year.

Of course, if you add another printer, move to a larger space, or open a second and third location, you can make significantly more.

What barriers to entry are there?

The biggest barrier to entry in the printing industry is the high level of competition. Printing is a relatively popular market, attracting a lot of entrepreneurs. Your ability to offer competitive pricing and custom print options can help you gain a share of the market.

The high cost of equipment is another barrier. Printing equipment is expensive, and unless you have adequate capital, you’ll have a problem running a well-rounded service or outperforming your competitors.

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Step 2: hone your idea.

The second step to starting a printing business is to get more clarity about what you need to do to achieve success. Here’s what you need to do during this phase:

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Your competition will be other businesses offering the same services in your area. You will also be competing against larger companies with a nationwide presence, such as American Printing.

One of the easiest ways to establish a strong presence quickly in the printing industry is to leverage franchising. Partnering with printing franchises such as The UPS Store can provide your business a steady stream of business cards, brochures, and other marketing materials to boost income.

These materials are an integral part of fostering relationships during seminars, trade shows, and other promotional events.

What? Determine your services

Running a print shop typically involves providing one or more printing services, including screen, offset, 3D printed products , or digital printing. You could also offer a combination of services, such as screen and digital. Most printing businesses offer various specialized services such as T-shirt printing, signage, brochures, magazines, business cards, catalogs, and more.

Knowing which commercial printing service to start will help you determine your target customers, competition, and how to stand out.

• Digital printing involves creating designs on a computer and then printing it on various materials, including paper, canvas, fabric, and more. The leading digital printing technologies include inkjet and laser. Inkjet is commonly used for signages, short print runs, and posters. Laser printers are used for direct mails and brochures.
• Traditional offset printing, also known as lithography, is ideal for high-volume commercial jobs. Ever seen a video of newspapers running through big rollers? That’s offset printing.
• Screen or silk printing involves pressing ink through a stenciled mesh screen to create a printed design. It is popular for T-shirts, mugs, and billboards.
• The newest and fastest growing market segment is 3D printing, which involves the construction of a three-dimensional object from a computer design. This is not your grandfather’s printing method.

With a niche strategy, you can leverage your expertise in a particular area to stand out from your competition.

Think of it as a way to help you focus on printing services that your competitors aren’t offering in your area.

Decide whether you want to provide digital, screen, or offset printing services, or a combination of these services. That way, you won’t have a problem identifying your ideal customers.

While most print shops run from Monday through to Friday, operating hours depend on your current orders, which means you might work on weekends and late hours if you have a deadline to meet.

How much should you charge for printing?

Your pricing structure can make or break your printing business. Here are a few pricing strategies you can use:

Cost + markup pricing

This model involves determining the price by forecasting the cost of printing for a specific project then adding the desired profit markup on top.

Gain market share pricing

This strategy involves setting low prices to gain market share against competitors. The model works well if you’re offering multiple printing services.

For instance, you may lower prices for 3D printing to attract new customers knowing that you’ll later sell these clients more profitable services such as long-run offset printing. Research industry rates to help you determine the best pricing model for your business.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

You’ve chosen your niche. The next thing you want to do is pinpoint your target customers. Targeting specific groups of potential clients can help reduce your marketing costs and maximize profits.

For instance, if you run a 3D printing business, your target customers would be display companies, ad agencies, marketing firms, and manufacturers. If you’re operating a screen printing business, your customers would include college students and T-shirt design firms.

When you know the printing customers to target, you can easily reach them, not to mention that you’ll be in a better position to provide quality services.

Where will your business be based?

While you can run your printing service from home, you’re better off with a storefront location. Ideally, you’ll want an area that’s visible and accessible.

Even if you don’t plan to attract many walk-in customers, a visible location can help spread the word about your business to local customers. You’ll also need a site that offers quick access to clients picking up their orders and people delivering supplies.

Also, as you evaluate a potential location for your print shop, consider zoning regulations to ensure that your chosen site allows for the legal operation of your business. Lastly, make sure that the cost of renting and running your selected location is within your budget.

You can find commercial space to rent in your area on Craigslist , Crexi , and Commercial Cafe . When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Printing Company Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “printers” or “digital printing”, boosts SEO
• Choose a name that allows for expansion: “Inkwell Printing Solutions” over “T-Shirt Printing Hub” or “Business Card Printing Solutions”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity. 

Step 4: Create a Printing Business Plan

Here are the key components of a business plan:

• Executive Summary: A concise overview of the business plan, summarizing key points and objectives.
• Business Overview: A detailed description of the printing business, including its mission, vision, and core values.
• Product and Services: Clearly outline the printing services offered, such as digital printing, offset printing, and additional services like graphic design.
• Market Analysis: Research and analysis of the printing industry, including target market demographics, trends, and potential opportunities.
• Competitive Analysis: Assessment of competitors in the printing market, identifying strengths, weaknesses, and strategies to gain a competitive edge.
• Sales and Marketing: Strategies for promoting and selling printing services, including pricing, advertising, and sales channels.
• Management Team: Introduction to key members of the management team, highlighting their skills and roles in the business.
• Operations Plan: Details on the day-to-day operations of the printing business, covering production processes, equipment, and workflow.
• Financial Plan: A comprehensive financial forecast, including startup costs, revenue projections, and a break-even analysis.
• Appendix: Supplementary materials, such as resumes, additional market research, or legal documents, supporting the information presented in the business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to printing. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your printing business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a printing business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Printing Business Licenses and Permits

Starting a printing business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your printing business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You can use design software such as The Print Shop , Canva , and Printavo , to create professional print layouts, adding flair to your projects.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Local Partnerships: Forge partnerships with local businesses, such as event planners, schools, and restaurants, to offer exclusive printing services, creating a mutually beneficial relationship.
• Sample Kits: Develop eye-catching sample kits showcasing your printing capabilities and distribute them to potential clients, leaving a lasting impression and tangible evidence of your quality.
• Social Media Engagement: Leverage social media platforms by regularly sharing visually appealing content, highlighting your printing projects, and engaging with your audience through contests or polls to build a strong online presence.
• Referral Programs: Implement a referral program where existing clients receive discounts or perks for referring new business, turning satisfied customers into advocates for your printing services.
• Specialized Packages: Create specialized printing packages for occasions like weddings, corporate events, or product launches, demonstrating your ability to tailor services to specific needs.
• Community Events Sponsorship: Sponsor local events or community gatherings to increase brand visibility, and consider providing on-site printing services to showcase your capabilities directly to potential customers.
• Interactive Workshops: Host workshops or seminars on printing techniques, design trends, or DIY printing projects, positioning your business as an authority in the field and attracting a diverse audience.
• Customer Loyalty Programs: Develop loyalty programs offering discounts or exclusive deals for repeat customers, fostering long-term relationships and incentivizing clients to choose your printing services consistently.
• Targeted Direct Mail Campaigns: Design and execute targeted direct mail campaigns to specific industries or demographics, showcasing how your printing services can meet their unique needs.
• Testimonials and Case Studies: Collect and showcase client testimonials and case studies that emphasize successful collaborations, building trust and credibility with potential customers.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your printing meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your printing business could be:

• Fastest printing service in town!
• If you can design it, we can print it
• No job is too small, or too big

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a print shop, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in printing for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in printing. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small from home, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a printing business would include:

• Designers and Printers
• General Manager
• Marketing Lead

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Printing Business – Start Making Money!

In the near future, 3D printing and digital printing will likely come to dominate the market. Other trends to look out for include erasable printing technology, security printing, and cloud printing. A smart entrepreneur would get in now while the market is still taking shape.

You’re now ready to start printing and making money! Thought you might want to bookmark this page, just in case.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Printing Company Name
• Create a Printing Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Printing Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Printing Business - Start Making Money!

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• Sample Business Plans
• Manufacturing & Wholesale

Printing Press Business Plan

The extensive marketplace, ever-increasing demands, and abundant opportunities for scalability make the printing press business an exciting opportunity for anyone to start.

Is your business idea financially feasible? Is it capable of achieving desired growth? What would be the approximate costs to run this business? Answering foundational questions gets much easier when you have a comprehensive business plan for your printing press business.

Need help writing a business plan for your printing press business? You’re at the right place. Our printing press business plan template will help you get started.

Free Business Plan Template

Download our free printing press business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Printing Press Business Plan?

Writing a printing press business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your printing press business, its location, when it was founded, the type of printing press business (E.g. digital printing, offset printing, specialty printing, wide format printing), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap. Products and Services: Highlight the products and services you offer in your printing press business. Highlight the USPs and differentiators to establish a competitive edge.For instance, you may include print graphic designing services, print finishing services, embossed printing, large format prints, etc as some of your USPs.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Offset printing press:   They offer consistent high-quality results making it ideal for projects like magazines, books, newspapers, etc. 
• Digital printing press: These are the most prevalent ones ruling the market. They are highly versatile and offer high-quality print results for all the products.
• Online printing press: They allow customers the flexibility to upload their designs and get those printed in their desired quality, right from the comfort of their homes.
• Specialty printing press: They offer novel printing solutions like embossing, foil stamping, engraving, screenprinting, letterpress, and much more.
• Describe the legal structure of your printing press company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your printing press company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established printing press service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, marketing agencies, small and medium-scale businesses, educational institutions, event planners, and retailers would be an ideal target audience for the digital printing press business.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For example, you can either own a traditional printing press and plan to expand it across the city or you can focus on niche markets like wide format printing, specialty printing, etc.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your printing press services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the printing press market like advanced technologies and equipment, emerging demand for novelty printing solutions, etc. Explain how your business will cope with all the trends.For instance, the 3D and Interactive printing press market is experiencing tremendous growth; explain how you plan on dealing with this potential opportunity. Regulatory Environment: List regulations and licensing requirements that may affect your printing press company, such as business registration, environmental compliances, intellectual and copyright property rights, local zoning permits, etc.

Here are a few tips for writing the market analysis section of your digital printing business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Printing services like digital printing, offset printing, 3D printing, wide format printing, etc.
• Graphic services
• Print Finishing solutions like binding, lamination, cover, etc.
• Stationery products
• Packaging and label solutions
• Getting clients’ requirements and getting creative designed by graphic designers.
• Getting approval from the client.
• Choosing appropriate printing techniques and beginning printing.
• Giving final touches to printed materials.
• Packing it appropriately and getting it delivered.
• Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.This may include regular maintenance of machinery, using high-quality materials, safe practices, and a sustainable approach.
• Additional Services: Mention if your printing press company offers any additional products or services. You may include ready-to-customize marketing materials, customized printing services, i.e. variable data printing, sustainable printing solutions, free delivery, etc.

In short, this section of your printing press plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, large format printing, hybrid printing technologies, sustainable practices, and 3D and interactive printing solutions could be some of the great USPs for a printing press company.
• Pricing Strategy: Describe your pricing strategies- how you plan to price your printing services to stay competitive in the local and online market. You can mention entry offers, special discounts, bulk pricing, and other pricing strategies to attract new customers and retain the existing ones.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—local advertising, banners and hoardings, social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls to startups, businesses, and industries, referral programs, partnering with graphics designing specialists and agencies, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, special offers for existing clients, priority pass, complimentary services like post-printing finishes, etc.

Overall, this section of your printing press business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your printing press business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your printing business’s staffing requirement, including the number of employees needed. Include desired qualifications, skill sets and training requirements, familiarity level with advanced technologies, and their duties.A printing press requires graphic designers, business executives, printing specialists, technicians, packaging team members, etc.
• Operational Process: Outline the processes and procedures you will use to run your printing press business. Your operational processes may include getting a client and directing them with appropriate print solutions, offering quotations, machinery and equipment maintenance, employee training, and packing and sending shipments for online orders.
• Equipment & Machinery: Include the list of equipment and machinery required for a printing press, such as printing machines, inkjet technologies, finishing tools and equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your printing press business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your printing press company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities. Include qualifications, skills, and relevant experience of key members in this section.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your printing press services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your printing press business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a printing press business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the printing press industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your printing shop business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample printing services business plan will provide an idea for writing a successful printing press plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our printing press business plan pdf .

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Frequently asked questions, why do you need a printing press business plan.

A business plan is an essential tool for anyone looking to start or run a successful printing press business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your printing press company.

What is the easiest way to write your printing press business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any printing press business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a printing press business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my printing press business plan?

The level of detail of the financial projections of your printing press business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a printing press business plan include?

The following are the key components your printing press business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good printing press business plan help me secure funding?

Indeed. A well-crafted printing press business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Digital Print Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting a digital print shop? If YES, here is a complete sample digital printing business plan template & feasibility report you can use for FREE .

Printing shop business does pretty well if it is properly located in the right location. It has been proven over and over again that a printing hubs and commercial centers are indeed a thriving location for a printing shop. This is the reason why any entrepreneur who is interested in starting a printing shop business will be willing to pay much to locate the business in any of the locations stated above.

A Sample Digital Printing Shop Business Plan Template

1. industry overview.

Operators in the printing industry mainly print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Printing shops engage in a variety of printing processes which include lithographic, gravure, screen, flexographic, digital and letterpress.

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It is important to state that this industry does not include publishers that also perform printing, nor does it comprise companies that perform pre-press or post – press services without traditional printing.

A close study of the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital media replaces traditional paper products. In the interim, profit margins are expected to slightly increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing Industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the united states of America alone the industry rakes in a whopping sum of billion annually. There are about 48,698 registered and licensed printing shops scattered all across the length and breadth of the United States and they are responsible for employing about 458,145 people.

The industry is projected to enjoy -0.2 percent annual growth within 2011 and 2016. It is important to state that the establishments with the dominant market share in the printing industry in the United States are Quad / Graphics and R.R. Donnelley and Sons.

Research carried out by IBISWORLD shows that the Printing industry’s long-term struggles have continued over the past five years as digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising, yet over the past two decades, rapid technological change has upended both markets and sent the industry into structural decline.

The report further states that the migration of media content and ad dollars to digital platforms has only accelerated since 2011, precipitously reducing demand for the Printing industry. Amid this trend, industry revenue is expected to decline at an annualized rate of 0.2 percent over the five years to 2016 to $85.7 billion.

If you are looking towards starting your own printing business, then you should endeavor to learn the trade. The truth is that the technology and processes involve in this line of business is one that will require a period of time (months) to learn.

Over and above, the printing industry is pretty much open to new entrepreneurs and investors to come in and build a successful business.

But they must first and foremost ensure that they conduct thorough feasibility studies and market survey before situating the business in any location. This is very important because if this type of business is better located in an area that has available market for its services.

2. Executive Summary

F.F Robin & Sons® Printing™, LLC is a standard and registered printing company. We have been able to secure a standard and well – positioned office facility in a busy business district in Los Angeles – California. We are a world class printing company that is set to compete in the highly competitive printing industry not only in the United States market, but also in the global market.

F.F Robin & Sons® Printing™, LLC will be involved in the all aspect of printing services such as commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing, manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.

Our business goal is to become one of the leading printing companies in the United States and we will make sure that every printing job that leaves our printing press can favorable compete with the best in the industry. Our workers are going to be selected from a pool of talented and highly creative professional printers in and around Los Angeles – California and also from any part of the United States as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading printing companies in the United States and throughout the globe.

At F.F Robin & Sons® Printing™, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. F.F Robin & Sons® Printing™, LLC is a private business that is owned and managed by Mr. Felix F. Robin and his immediate family members.

F.F Robin studied Printing Technology from Illinois Institute of Technology and he has well over 10 years of hands on experience working with one of the leading printing companies in the United States of America. He will be bringing his wealth of experience to grow F.F Robin & Sons® Printing™, LLC to become a national brand.

3. Our Products and Services

F.F Robin & Sons® Printing™, LLC was established with the aim of maximizing profits in the Printing industry. We want to compete favorably with the leading printing companies in the United States of America which is why we have but in place a competent quality assurance team that will ensure that all our printing jobs and other related printing services rendered meet and even surpass our customers’ expectations and match – up with international best practices.

We will work hard to ensure that F.F Robin & Sons® Printing™, LLC is not just accepted in Los Angeles – California but also nationally throughout the United States of America. Our service offerings are listed below;

• Commercial lithographic printing
• Commercial gravure printing
• Commercial flexographic printing
• Commercial screen printing
• Quick printing
• Digital printing
• Manifold business forms printing
• Book printing
• Blank book, loose-leaf binders and devices
• Other related printing services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class printing company whose services and brand will not only be accepted in Los Angeles – California but also throughout the United States of America and the global market.
• Our mission is to build a world class printing company that will be known to execute top notch printing projects and to become the number one choice for branding, advertising and promotion agencies and other stake holder in the industry.
• We want to build a printing company that can favorably compete with other leading brands in the industry.

Our Business Structure

F.F Robin & Sons® Printing™, LLC is a printing company that intend starting small in Los Angeles – California, but hope to grow big in order to compete favorably with leading printing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At F.F Robin & Sons® Printing™, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director
• Human Resources and Admin Manager
• Sales and Marketing Executive

Printing Machine Operators

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.

Creative Director:

• Serves as project manager of the organization; works directly with employees
• Responsible for designing and approving concepts for printing of materials for client
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications / journals; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and printing machine operators and rapid prototyping specialist
• Ensures that the organization work in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for F.F Robin & Sons® Printing™, LLC
• Serves as internal auditor for F.F Robin & Sons® Printing™, LLC
• In charge of handling commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.
• Liaises with clients to determine their requirement and budget
• Working to a brief, which details what the space will be used for, and finding out the client’s personal ideas and requirements
• Responsible for creating patterns and operating printing machines cum equipment
• Responsible for developing detailed designs and choosing materials
• Responsible for preparing drafts or material based on an agreement brief.
• Researches and advices the organization on style, genre and other trendy info as it relates to printing et al.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

We are quite aware that there are several printing companies both large and small in the United States of America which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

F.F Robin & Sons® Printing™, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured printing business that can favorably compete in the highly competitive printing industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for F.F Robin & Sons® Printing™, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of F.F Robin & Sons® Printing™, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

As a new printing company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from the government and other high profile clients in the already saturated and highly competitive printing and industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

Beyond every reasonable doubt, the opportunities in the printing industry are massive considering the number of individuals and corporate organizations that would need the services of standard printing companies. As a standard printing company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new printing shop or even a 3D printing and rapid prototyping services company in same location where our target market exists and who may want to adopt same Business model like us. We are not ruling out the fact that unfavorable government policy can also affect our business.

7. MARKET ANALYSIS

• Market Trends

The trend in the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

The Printing industry over time has experienced rapid growth and this is due to rapid technological advancements, falling costs and new uses for printing technology. Going forward, the demand for printing service and of course the revenue generated is projected to increase rapidly.

As a printing company with the aspiration to favorably compete in the industry, you are expected to keep tab with new trends and products that are always coming up in the industry. It is important to state that in recent time, for a printing company to continue to stay in business and grow, they must continue to come up with highly creative design and concepts and also engage in other printing related services.

8. Our Target Market

Before starting our printing company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully carry out promotions and branding of their products and services without hiring the services of a standard printing company like ours.

We will ensure that we develop strategic pacts with corporate organizations, advertising and branding agencies, and religious organizations et al.

This will give us several options to generate revenue for our company. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that all our printing services are well accepted in the marketplace. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Aspiring celebrities
• Entrepreneurs and Startups

Our competitive advantage

It is a fact that the competition in the printing industry is getting stiffer by the day, you have to be highly creative and come up with appealing designs and concepts and very neat jobs in order to survive in the industry.

The printing industry is indeed a profitable and at the same time a highly competitive industry; it enjoys strong demand as organizations and individuals continue to print materials for promotional purposes. Clients will only hire your services if they know that they can get nothing but the best from you.

We are quite aware that to be highly competitive in the printing industry means that you are not only expected to be able to deliver consistent and highly creative designs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and other support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups printing companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

F.F Robin & Sons® Printing™, LLC is established with the aim of maximizing profits in the printing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. F.F Robin & Sons® Printing™, LLC will generate income by offering the following printing services and other printing related services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual who would need the services of printing companies whenever they have to conduct promotions and branding and also other related printing services.

We are well positioned to take on the available market in the printing industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our printing company to enviable heights.

We have been able to critically examine the printing services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for F.F Robin & Sons® Printing™, LLC, it is based on the location of our business and of course the wide range of our printing services and target market;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $400,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same printing services or even 3D printing and rapid prototyping services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are not ignorant of the fact that there are stiffer competitions in the printing industry; there are loads of printing shops and even 3D printing and rapid prototyping services companies jostling for contracts; which is why we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the general printing industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of F.F Robin & Sons® Printing™, LLC.

Our goal is to grow F.F Robin & Sons® Printing™, LLC to become one of the leading printing companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

F.F Robin & Sons® Printing™, LLC is set to make use of the following marketing and sales strategies to attract clients and win printing contracts;

• Introduce our printing company by sending introductory letters alongside our brochure to corporate organizations, advertising and branding agencies, religious organizations and key stake holders.
• Promptness in bidding for printing contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent printing services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Join local chambers of commerce and industries to network and market our services
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the Los Angeles – California and beyond which is why we have made provisions for effective publicity and advertisement of our printing company. Below are the platforms we intend to leverage on to promote and advertise F.F Robin & Sons® Printing™, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of F.F Robin & Sons® Printing™, LLC and the services we offer
• List our printing company in local directories / yellow pages
• Advertise our printing company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

If you are conversant with the printing industry or even the 3D printing and rapid prototyping services industry, you will realize that the pricing structure ranges from fixed price rate to per square foot billing and even to the quantity of materials to be printed on.

Almost all companies adopt all the available pricing system as it applies to the quantity of the job or project they are expected to execute.

At F.F Robin & Sons® Printing™, LLC we will adopt all the pricing system as is obtainable in the industry but we will ensure that we keep the prices of our services a little below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services to help them print on their promotional materials.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one-off printing services jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by F.F Robin & Sons® Printing™, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that F.F Robin & Sons® Printing™, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for printing services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our printing services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to setting up a standard printing services business, the machines and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard printing services company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup F.F Robin & Sons® Printing™, LLC in Los Angeles – California, U.S;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, standard printing machines and equipment, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• The amount required to purchase the needed software applications – $3,500
• Launching an official website will cost – $500
• The amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
• Miscellaneous – $2,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard printing company in the United States of America. Please note that the salaries for the payment of staff members for the first 3 months is included.

Generating Funds / Startup Capital for F.F Robin & Sons® Printing™, LLC

F.F Robin & Sons® Printing™, LLC is a privately registered family business that will be owned by Mr. F.F Robin and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 ( Personal savings $85,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting F.F Robin & Sons® Printing™, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our printing services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

F.F Robin & Sons® Printing™, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility plus renovation of the facility: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed printing machines and equipment: Completed
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industries: In Progress

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How to Start a Printing Business

Last Updated: May 7, 2024 Fact Checked

This article was co-authored by Helena Ronis . Helena Ronis is Co-founder and CEO of AllFactors, a unified web analytics software to drive company's marketing and business growth. She has worked in product and marketing in the tech industry for over 8 years, and studied Digital Marketing & Analytics at the MIT Sloan School of Management Executive Program. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 528,637 times.

According to the U.S. Bureau of Labor Statistics, most printing business enterprises employ fewer than 10 people. As more printing business owners utilize digital printing equipment, fewer skilled technicians will be needed to operate this machinery. Modern digital printing equipment is smaller and more affordable than ever before and practically anyone with capital can purchase and operate digital printing equipment, even from a home office.

Finding a Printing Niche

• One of the best examples of this strategy can be seen by the success of franchise sign printing businesses, which target budget-minded business owners who only need occasional signs and banners, which can be spotty (inconsistent demand) or loaded with competition. They do not attempt to offer anything but quick-turnaround signs and leave brochures and envelope printing to traditional offset printing businesses. [2] X Research source

• Product match, excellent quality – very precise color, hue, and tone for high end products.
• Color match, excellent quality – usually precise Process Matching System (PMS Colors) by screen values (tones created by dot sizes) of the 4 process colors (cyan, magenta, process yellow, and black).
• Or just pleasing color , of medium quality – which is not so precisely matched. Caution : that means pleasing to the customer , not to you.
• Commercial quality printing is probably a cut above desktop publishing, done in your-office (above typical office printer, copier, or duplicator quality). It requires sharp line art and text – fineness of line work does not vary from page to page, screen color or halftone detail is consistent.
• Any choice of printing process (or brand of paper) shown on a quote to your customer is for them to choose. No, you can not substitute a more profitable method or material. Unless they agree in writing to a change, they can demand that it be redone at your expense -- if you did not follow written specifications precisely.

Determining What Equipment You’ll Need

• At the very least, you’ll need a desktop computer, some design software, and a high-quality digital printer that is able to handle jobs up to 11in x 17in. [3] X Research source

• You should familiarize yourself with Occupational Safety and Health Act (OSHA) requirements, including their and other agencies such as Equal Employment Opportunity Commission (EEOC) “postings” (required posters about safety and employment opportunity, etc.).
• If you only use independent, outside printing contractors to do occasional printing that you cannot do personally, then you could be a "printing broker" (non-affiliated, wholesaler) and not have employees.
• Quarterly estimates of income, record keeping, reporting of actual proceeds, and paying your personal proprietorship or corporate (limited liability corporation [LLC]) taxes and social security for yourself is your responsibility to learn and complete each year.

• After you become established and have enough credit and show volume and potential, you might be able to lease equipment, which can bring flexibility, but leases may have penalties and balloon notes, etc. to return or to keep the item, respectively.

Offering Profitable Services

• You can look at locations online via realtor websites or hire a realtor to help you find the perfect location for your new printing business.

Community Q&A

• Plan to outsource complimentary services you cannot do in-house. If you can print business cards but lack a good paper cutter, establish relationships with a local print shop who has one. Instead of competing with one another for business, learn how to work together to partner on jobs and create more prosperity for both printing businesses. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ http://www.technifoldusa.com/bindery-success-blog/bid/34727/How-Can-I-Generate-More-Sales-in-My-Printing-Business
• ↑ https://www.linkedin.com/pulse/20140829080534-39488528-the-emerging-digital-printing-business-versus-offset-printing/
• ↑ http://www.entrepreneur.com/businessideas/digital-printing-service
• ↑ https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location
• ↑ http://www.noobpreneur.com/2012/06/11/how-to-start-a-successful-printing-business-with-minimal-investment/

About This Article

To start a printing business, start by finding a niche that fulfills a specific need for your customers, such as digital printing or budget-friendly sign printing. Then, find a location for your business that’s easy to get to and is large enough for your equipment. Once you have a storefront, research the equipment that you’ll need to buy, such as a computer, design software, and a high-quality printer. Next, create a menu of services to offer customers exactly what they need, such as a portable tabletop sign that can be used for events or sales meetings. For advice on how to promote your printing business online and in your community, read on! Did this summary help you? Yes No

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Bizcomm, Inc

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Introduction

BizComm, Inc. (Bizcomm) creates specialized customer communication products, its strength being specialized generic cards. These cards are for business-to-business communication, as well as business-to-client communication. The core product is a card a business might send to its customers to, for example, thank them for their patronage, or to remind a patient of a checkup.

The focus of this business plan is to put forth objectives to solve the present cash-flow squeeze, and to increase profits from the present break-even level to net profits of $54,650 by the end of the first year. We intend to accomplish this by focusing on modifying our website, repackaging our more popular products for the large retail chains, and to concentrate on our designated target markets.

The Company

Bizcomm’s mission is to provide specialized customer communication products through the mail. These products are either not available at the retail level, or are too expensive if obtained from normal commercial printers.

Bizcomm, through a series of ownership changes, has lost touch with the know-how that is needed to consistently achieve profitable response rates through mail order. Inadequate initial working capital has hamstrung the company’s acquisition of these skills by forcing the owner to resort to commercial printing activity. These setbacks will be remedied according to Bizcomm’s reconfigured market and sales approach.

Bizcomm is a limited liability corporation that is fully owned by one person, Mr. Pullman. Mr. Pullman comes from an office supply background. The knowledge, experience, and contacts accumulated during that period have led to changes in the traditional modus operandi of Bizcomm. Commercial printing work and ad specialties have taken an increasing percentage of Bizcomm’s sales.

At the present time, Bizcomm’s facilities are all located in Bronxville, New York. The space is much larger than present operations would dictate, especially the office space portion, and plans are in place to move the entire operation to Jefferson in September of this year, at the end of the present lease. There are currently less than ten employees of Bizcomm. The growth of the company will be determined by how accurately and efficiently the company is able to implement the facets of this business plan.

The Products

A general description of Bizcomm’s core products would be client communication cards. Cards which, for example, an auto dealer might send to someone who had recently come into the showroom and expressed an interest in his make of car. Bizcomm could personalize the cards with the auto dealer’s logo and could print any special message the dealer wanted. A normal commercial printer cannot compete in this type of work.

Some of the products Bizcomm offers are: Slida-Cards, Cirlo-Cards, Presentation and custom pocket folders, and promotional products such as keychains, pens, etc.

There is a huge market in the United States for customer communication products, with plenty of profitable business to be had. Nearly 700,000 businesses have been identified as attractive in addition to those market sectors to which Bizcomm has directed its attention. Capturing market share at a profit is definitely achievable.

The company will refocus on a number of key industries that have a high level of consumption of our products. These include banks, insurance companies, funeral homes, doctors/dentists, travel agents and auto dealers. The use of specialty catalogues oriented strictly for these industries will be the tool to create greater market share.

Financial path to Success

With Bizcomm’s refocus on its key industries and the creation of an effective website, the company expects its profits to steadily increase.

Revenues are projected to increase by almost 19% over the next three years, from ~$800,000 to ~$950,000. We expect net profits will increase substantially by year three. Such a large increase in profits is projected because we will be decreasing our marketing and advertising costs by a significant amount and increasing the efficiency of these activities. To implement our marketing changes and maintain sufficient cash, the company will be borrowing $47,000 this year in a short-term loan. Our projected cash flow will increase our cash balance and allow us to leverage this asset to creating new opportunities. During this time, we do not expect any difficulties in maintaining sufficient sales to meet our costs.

1.1 Mission

1.2 keys to success.

There are five generally accepted keys to success in the mail order industry:

• Roll out if successful.

There is a huge market in the United States for customer communication products, with plenty of profitable business to be had. Nearly 700,000 businesses have been identified as attractive in addition to those market sectors to which Bizcomm has directed its attention. Capturing market share at a profit is definitely achievable if the above five steps are skillfully executed.

1.3 Objectives

There are four major objectives to this business plan, of which three are immediate and the fourth is of a longer-term nature:

• To replace Bizcomm’s shotgun approach to mail order selling of cards to more of a rifle method aimed at one or two targeted industries. Key words: Market Segmentation . This objective must be executed carefully after adequate market research, careful design of the mailer, using the traditional skills of direct mail while considering new technology and trends. Results are not expected to appear until the second and third years of this plan.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Bizcomm, through a series of ownership changes, has lost touch with the know-how that is needed to consistently achieve profitable response rates through mail order. Inadequate initial working capital has hamstrung the company’s acquisition of these skills by forcing the owner to resort to commercial printing activity. These setbacks are the cause for this business plan, and will be remedied according to Bizcomm’s reconfigured market and sales approach.

2.1 Company History

• Contributing to the bottom line improvement during that period, according to the tax returns, was an increase in the gross profit margin from 42% to 64%, and a $70,000 reduction in depreciation, payroll taxes, utilities, insurance and other expenses.

Considering the company was sold in 1998, the improvements on the 1997 tax return might have included a degree of window dressing to achieve a better sales price.

Bizcomm, through several changes in ownership, has lost continuity in respect to the knowledge and experience gained over the years in direct mail. The company, under its present management, cannot continue to engage in expensive mass mailings with any reasonable expectation of quick success. This business plan will put forth other means to expand the company and give it adequate breathing room to again engage in direct mail in a less-hurried, more professionally researched way.

The table varies somewhat from the auditor’s figures of December 31, 1999. For one thing, the current portion of long term debt was removed from current liabilities to avoid problems arising from assuming that all debt technically classified as “current” would be repaid in the current year. Total long-term debt of $271,874 can be broken down by this table below:

Depreciation and amortization have been lumped in together. Capital assets include intangibles of $56,406.

Notes payable to stockholder of $26,912 represent money owed to the owner, Mr. Pullman, and do not accrue interest. To more accurately reflect the equity nature of these funds, and for ease of projecting interest charges, this $26,912 has been placed into the capital stock category.

2.2 Company Locations and Facilities

At the present time, Bizcomm’s facilities are all located in Bronxville, New York. The space is much larger than present operations would dictate, especially the office space portion, and plans are in place to move the entire operation to Jefferson (nearer to the owner’s residence) in September, 2000, at the end of the present lease. This planned move is expected to bring a reduction of $1,500 in the monthly rent.

2.3 Company Ownership

Bizcomm is a limited liability corporation that is fully owned by one person, Mr. Pullman. Originally, the corporation was named Eric Rutherford Inc., and was operating under the name Bizcomm, Inc. Recently, the corporate name was changed to Bizcomm, Inc. Mr. Pullman comes from an office supply background. The knowledge, experience, and contacts accumulated during that period have led to changes in the traditional modus operandi of Bizcomm. Commercial printing work and ad specialties have taken an increasing percentage of Bizcomm’s sales.

Products and Services

The following subtopics discuss Bizcomm’s products, how these products are produced, and an overview of competitor’s products.

3.1 Product and Service Description

A general description of Bizcomm’s core products would be client communication cards. Cards which, for example, an auto dealer might send to someone who had recently come into the showroom and expressed an interest in his make of car. The card would say something like “Thank you for your visit” or “It was a pleasure serving you.” Bizcomm could personalize the cards with the auto dealer’s logo and could print any special message the dealer wanted. The company maintains a large stock of printed cards which can fairly easily be removed from inventory, have a special logo overprinted on them, and sent off in the mail. A normal commercial printer cannot compete in this type of work.

• Another category of products encompasses ad specialty and promotional products (key chains, note cubes, pens, etc.). Bizcomm is a member of the American Society of Indexers (ASI). ASI is an organization that represents thousands of manufacturers of specialty items. These items are depicted and described on DVD where it is possible to search through thousands of items using key words, and then choose items especially suited to a particular industry. These products are a recent addition to the Bizcomm line and have not yet been fully marketed.

3.2 Competitive Comparison

For a competitive comparison of Bizcomm’s core product, the Slida-Card®, the following options are considered:

• Other Competitors: Some catalogs which target a specialized industry offer cards similar to the Executive cards that Bizcomm produces at $490 per thousand, as well as personalized cards of lighter stock (without slits) for $139 per thousand. Competition from this sector is very powerful even given a high price differential.

3.3 Fulfillment

Ad specialty and promotional items are supplied by a large number of manufacturers on a drop-ship basis. ASI provides a list of suppliers for any particular ad specialty. If one manufacturer can’t make a delivery, Bizcomm can choose another from the list.

3.4 Technology

Technology has not had a great effect on this business over the past couple decades; however, a new trend in the business is specialized services. Companies with large customer bases can download addresses and names over the Internet and have a host of customer communications out-sourced. A company, such as a furniture retailer, could arrange to have a card automatically sent to every buyer on the first anniversary of the purchase.

Technological advances in electronic mail are also attracting the attention of companies who depend on direct mail for leads. Despite filters against “spam” (unsolicited email) there are ways to reach direct mail targets via email ads. How skillful the direct mailer is in the design of the email message, and how clever he is in skirting the spam filters, can mean substantial profits–especially when coupled with an exciting website.

3.5 Future Products and Services

The main product which Bizcomm has on the drawing board is a catalog especially designed to cater to the needs of a targeted industry. This market segmentation approach is necessary to secure a stable market share of business communication products against invasion by specialty catalogs.

Market Analysis Summary how to do a market analysis for your business plan.">

The overall market for customer communication products is immense. This business plan has identified over seven million businesses that have a potential need to maintain and/or win customers. In reality, all businesses are in need of a product that will enable them to maintain positive customer relations. Bizcomm has the products necessary for this to happen; whether it is a doctor’s office sending reminders to their patients, or a software company sending holiday cards to its clientele, it is imperative for all types of businesses to remain on a personal level with their clients.

4.1 Market Segmentation

Many industries have been heavily marketed in the past by Bizcomm. Some industry sectors, such as insurance companies, and Doctors/Dentists, are targeted with extensive well-established catalogs, making entry by others difficult. The following industry sectors listed under the table heading “Attractive Possibilities” are likely to offer the best opportunity for new territory and market segmentation:

The “Other” category in the Market Analysis table and chart represents the total businesses that have sales of $1,000,000 or less. It is assumed that the very large businesses either are too difficult to reach effectively by direct mail (owner doesn’t see the mail; junk mail is routinely discarded by secretary, etc.), or are so large that they have more sophisticated customer communication products or have their own established printing channels.

4.2 Target Market Segment Strategy

The largest category is the “Other” category which consists of over five million businesses of $1 million or less. These businesses are too difficult to separate and accurately analyze, however, they are all likely to patronize large retailers because of the pricing systems in place there. The customer communication products presently on the shelves of these retailers are limited.

The specialized market sectors such as banks, insurance companies, and auto dealers have all received marketing attention in the past from Bizcomm. Some of these sectors (insurance agencies, dentists, etc.) have been the targets of market segmentation on the part of comprehensive catalogs that try to present themselves as the “super store” to that industry.

The 700,000 businesses listed as “Attractive Possibilities” are in industries that have not received as much attention via direct mail. The businesses mentioned are likely to be owner-run–a business in which the owner is likely to receive the mail.

4.2.1 Market Needs

Needs have changed significantly in recent years. With the era of computer service, not customer service, it is even more important now for a client to receive a man-made token of appreciation. One can never underestimate the value of a Thank You note.People want to feel like their patronage is important to a business; they want to know that there are people behind the automated customer service engines. This is why Bizcomm is essential to all companies. Bizcomm provides businesses with a means to show their appreciation to their customers. There is something about receiving a Thank You note or reminder about a check-up in the mail. It is real, it is tangible, and it cannot be deleted. Bizcomm creates notes that are heartfelt, elegant, and to-the-point. These notes are a sincere way to extend customer service to the human level.

4.2.2 Market Trends

Traditionally, Bizcomm has sent mailers to various industry sectors. Those receiving the mail offer decide they need the product, and will fill out the form and call in an order. Market trends have moved in the following direction:

• A growth in the use of the Internet to search for services. With the increase of potential customers resorting to the Internet for their customer communications products, Bizcomm must create an efficient website.

4.2.3 Market Growth

The market for customer base development products is expected to grow. Increased competition for purchasing dollars will fuel this growth. Despite the revolution in technology, the effect of a customer receiving a Thank You note in the mail is still an elegant way to say your patronage is appreciated. Customer loyalty is built this way, and no suitable alternatives are in sight.

4.3 Service Business Analysis

In industries where the product purchased is very similar to products offered by the competition (such as auto insurance, or the booking of an airline ticket), businesses have long recognized the importance of finding economic tools to win and maintain customers. Where a business cannot offer a price savings or some other clearly recognized advantage, customer communication products have proven useful. Below is a list of situations in which a doctor or a dentist might use a customer communication product:

• Reactivate: Be able to know when a customer stops coming and inform them that they are missed.

Traditionally, these business communication products have been offered via direct mail. Bizcomm has been offering these products to a broad spectrum of businesses for years. The products of these companies have been relatively generic. That is to say that the cards have a simple message like “Thank You” which can be used by a long list of businesses. Slits in the cards to hold a business card help to personalize it and adding a company logo (at a slight additional charge) will personalize it further. The degree of success enjoyed by companies selling these products is closely related to their skill at direct mailing. Choosing lists carefully, running purges to eliminate doubles, carefully designing the marketing letter (as well as the envelope), including coupons, samples, design of the order form, etc. are all important factors. Companies that sell these generic products (with some customizing) over a broad spectrum of industries are probably viewed alike by those on the receiving end of the direct mail; according to Bizcomm telemarketers, they often get phoned-in orders with Rockford’s product codes.

Another method of selling customer-base management/client communication products is a method used by the specialty catalogues. Instead of taking a shotgun approach (i.e. mass mailings to many industries), they concentrate on one industry. They put together a comprehensive catalog of all products that the industry might need. The catalog will include marketing tools, such as printed brochures. Their offering of client communication post cards will have a marketing theme, as will their letterhead, and presentation folders. Bizcomm will be viewed as being the push cart with only a few products; and it would be very difficult for any competitor to gain entry once a “supermarket” had been established to serve a particular industry’s special needs. Therefore, Bizcomm must focus its attention on more profitable market segments.

4.3.1 Main Competitors

The competition for this market is fierce because of customer loyalty. Once a business decides to go with a certain card company, it is extremely difficult for another card company to break in to that business. Therefore, Bizcomm must renew its effort to regain its old clientele from Rockford.

Bizcomm’s main competitor is Rockford, this is because their products are virtually identical. Their approach is broad spectrum (as has been Bizcomm’s). This is a healthy competition, with equal spoils going to both competitors. Bizcomm has taken an edge over their competitor because of the ability of the company to do its own printing. Rockford cannot make this claim. This enables Bizcomm to promise–and deliver–quick shipments of accurate orders. There is one less step for Bizcomm to go through when processing an order. As a result, there will be fewer mistakes and more responsible customer service.

Strategy and Implementation Summary

The primary focus for Bizcomm’s marketing strategy must be to increase sales and profitability in its core card business quickly without resorting to the expense of direct mail flyers that have not been thoroughly market-tested. This can be achieved by gaining entry into the large business supply retailers, and to take the necessary steps to make Bizcomm’s website a useful sales generating tool.

5.1 Competitive Edge

The advantages Bizcomm has over the competition are numerous:

• Bizcomm also owns two trademarks: Slida-Card ®, and Cirlo-Card®. Both of which should be leveraged.

5.2 Marketing Strategy

The first strategic move for Bizcomm must be to improve its website. An amount of $5,000 has been set aside for this purpose. A contract will be signed by the end of February, 2000, with completion due by the end of April in that same year. Assume 50% payable at signing and the rest upon completion. The site must have a shopping cart capability to allow on-line secured credit card transactions. Bizcomm’s in-house designer has had some formal training in this type of work, and should be able to cooperate effectively with the person chosen to construct the site.

It is essential that care be taken to cause the most important search engines to find Bizcomm’s website using a variety of key words. Multiple hostings are likely to be necessary to accomplish this. Similar skill needs to be undertaken to bring many more visitors to Bizcomm’s site from the online store.

While the above work is being done, Bizcomm must immediately take steps to enter the retail market with several of Bizcomm’s most popular Slida-Card® products. There are more than five million small businesses in the United States with sales of $1 million or less. These five million businesses are in addition to the industries that are normally targeted by Bizcomm and its competitors. An initial brief investigation of the retail shelves at large discounters indicate that this level of retail is appropriate for these limited products. To dedicate the proper time and effort to this launch, $5,000 has been ear-marked for a consultant who will research the appropriate outlets and put together prototypes of attractively packaged cards, working in conjunction with Bizcomm’s in-house designer. The consultant will need a full month to handle the project and get the finished packets in front of the right people. Sales are expected to begin in April (90,000 cards monthly). This is not overly ambitious considering the size of the potential market. Unattractive cards, without business card slits, are presently on the shelves aimed at this very market. Since Bizcomm can print its own cards, this gives Bizcomm an advantage over the competition. The important thing to remember in this market strategy is that the first one to devote the time and effort to the large discounters is likely to shut out the competition. Another important aspect of this retail launch is the residual effect of extensive retail sales. The brand name, Slida-Card®, will gain greater exposure, and Bizcomm can insert a small leaflet that informs the buyer of other available products. Here, Bizcomm can list in a brief, attractive way the customized options that are available, and give phone numbers and refer to the website. The advantages of this manner of reaching the interested businessman are many:

• The greater the volume of retail packets sold, the greater the distribution of the individual cards in those packets. Bizcomm has its name and logo on the back of each one. This means increased likelihood of new leads in the form of visitors to Bizcomm’s website.

The above advantages far out-weigh any fears that the large retailer may eventually squeeze Bizcomm on price. Even if Bizcomm were to break even on the retail card packets, the leads generated from them will be substantial.

A longer-term market strategy will require some extensive research to locate at least one business communication market sector that is at present:

• Not already heavily served (market-segmented).

After locating the perfect market sector the task then becomes to design and structure specialized business communication solutions, specialized printing needs, and ad specialties targeted to this market sector(s) in such a concentrated and thorough way that “generic” business communication products will not have a chance to compete.

5.2.1 Distribution Strategy

Apart from distributing Bizcomm’s products (only a few popular generic Slida-Cards®) in the retail market, other new channels will be considered on an on-going basis. Bizcomm could, without a great deal of expense, get a brochure together for distribution to ad specialty dealers. There are 17,000 of these dealers. A limited mailing will be done to test the waters first.

In performing the research to locate an ideal market sector, ripe for market segmentation specialization, Bizcomm will keep an eye peeled for publications that already cater to specialized markets. This will help the company know what is attractive to customers.

5.2.2 Marketing Programs

The specific marketing programs discussed in this plan are:

• Direct mail marketing program. A well-researched marketing study to locate one or two attractive industry sectors which are ripe for market segmentation. Should include a reasonable number of dedicated designs for card faces as well as messages. Specialization in respect to stationery letterhead, name cards, etc. Ad specialties need to be carefully chosen to speak to the chosen industry sector. Budget $15,000. Time for completion: Fall 2000.

5.2.3 Pricing Strategy

Pricing strategy does not appear to be a major consideration. Management, who determine prices, will listen to the opinions of the telemarketers who are more likely to know when Bizcomm is at a disadvantage in respect to the competition.

5.3 Sales Strategy

Bizcomm has a telemarketing department that operates satisfactorily. Each member is adept at making sales. Once this plan’s market programs are installed, closing sales deals over the phone will be much more efficient, and there will be many orders to come through the website.

5.3.1 Sales Forecast

To simplify sales projections, we will project only three items: The core business in the form of mail-order Slida-Card®; the same product sold via large discounters (BJ’s, Cosco, Staples); and Commercial Printing.

Slida-Card®: This core business, generated by telemarketers and mail-order, has various price levels beginning at $89.50 for 125 cards and extending to $369 for 2,000 cards. The price per card varies widely from $.71 per card down to $.18 per card. Historically about 10% of sales are 125 counts, 10% are in 250 counts, 40% in 1,000 counts and the remaining 40% in other counts. For the sake of ease of projections we will assume that all sales in this core business are in 1,000 counts ($0.199 per card). In line with recent monthly sales figures we begin by projecting monthly sales (January-April 2000) at 135 units of 1,000 cards at $199 per unit (zero growth rate).

Beginning in May, 2000 positive results should appear from the website, the improvements made to the Yahoo! Store, and from leads for custom cards generated by the retail sales. It is not easy to predict how many inquiries for custom cards will be generated by the purchase of 150 retail packets of 20 cards daily. However, all of these buyers are purchasers of the product. It seems reasonable that a much larger percentage will result in a custom card order than could be hoped for from a blind mailer. Assume one order of 1,000 custom cards will result from the sale of every 150 retail packets. This means sales of 30 units a month (1,000 equals 1 unit). Results from the improved website and Yahoo! Store are also very difficult to predict. Assume another 15 units per month beginning in May 2000, increasing to 20 in June, and again to 25 in September as more orders for custom cards are fed by the retail packet leaflets.

Costs of materials per unit are as follows:

• The total material cost comes to $19.50 ($9.00+$9.85+$.60+$.05).

Large Discounters: Retail packets of 20 cards and envelopes will be produced and priced to sell at the retail level @ $3.29, and to wholesale to large discounters at $1.65 which works out to be $82.50 per thousand cards. Sales will begin in April, 2000 at a rate of 3000 cards daily or 90,000 per month. The cards will be sold in packets of 20 cards which works out to only five packets per day in 30 outlets.

The same basic costs of material apply here ($19.50 per 1,000), but there will be additional packaging costs from shrink-wrapping each packet of 20 cards, as well as some special handling. This handling and processing will be done by an outside service provider (Goodwill Industries, the ARC, or other similar organization). A generous allowance of $1.50 per 1,000 cards will be assumed. Total material costs per 1,000 cards = $21.00.

Commercial Printing: Commercial printing work is, at the time of this writing, averaging about $27,000 monthly. Some of this work is handled on Bizcomm’s own printing presses, but the majority of it is farmed out to other printers. Assume this level will continue initially. Sales level at $27,000 monthly. Gross profit varies widely from 70% profit on the small jobs to 35% gross profit on the large jobs. Assume large jobs represent 50% of the total. Units don’t apply here. Assume one unit per month of $27,000 with a material cost of $12,825 (weighted average of 47.5%).

5.4 Milestones

The following table shows some key milestones.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The new management of Bizcomm is not of a direct mail background. The specialized expertise needed to consistently conduct mass mailing and predict the results will need to be built prior to launching the recommended new direct mail marketing program planned for October 30, 2000.

6.1 Personnel Plan

There are currently less than ten employees of Bizcomm. The growth of the company will be determined by how accurately and efficiently the company is able to implement the facets of this business plan.

Each member of the Bizcomm team is highly valued; everyone is expected to have opinions, as it is a team that will make this company excel. It is the mission of the company to employ people who are committed to a high standard of excellence, who thrive on a team atmosphere, and who have outstanding customer service skills. This idealism is represented by the current staff, and will continue to be the guideline by which new team members are hired.

Financial Plan investor-ready personnel plan .">

The following subtopics help present the financial plan for Bizcomm.

7.1 Break-even Analysis

The following table and chart show our Break-even Analysis.

7.2 Projected Profit and Loss

The Profit and Loss expenses are summed up below:

• Postage: Normal postage (does not include special promotional mailings) will cost approximately $950 per month.

7.3 Projected Cash Flow

The Cash Flow table and chart are summarized below:

Long-term Debt Repayments: There are, at present, three loans at the Beverly National Bank that can be considered as “long-term” despite the maturity schedule:

• Time Note: Originally this amounted to $35,250. Present outstandings are $20,500 due January 7, 2000 and bearing an interest rate of 11.25%. It is assumed that the owner will be successful in rolling over this note. Repayment is not included in the cashflow projections 2000-2002.

In addition to the bank debt, there is $12,500 in principle outstanding on an original $30,000 loan to the seller of Bizcomm, Inc. This is being repaid at the rate of $1,250 monthly and carries an interest rate of 8%.

Also included in reduction in long-term liabilities are repayments due monthly to EDIC. Original loan was $75,000 to be repaid at the rate of $2,083 in principle monthly plus 6% interest. Present outstandings in the EDIC loan include some accumulated interest due to back-due payments. We will assume that from the first of 2000, the monthly payments are met, but that the arrears payments are not caught up. Final maturity will be September, 2002.

The EDIC principle repayments each month added to the repayments to the previous owner of the company amount to $3,333 for the first ten months of 2000, after which the debt to the previous owner is fully repaid. Thereafter, $2,083 principle repayment monthly on the EDIC loan will continue through September of 2002.

Short-term Debt: It is expected that Bizcomm will secure a loan from 80% of outstanding accounts receivable in February. This $46,752 shows up as Short-term Debt which is repaid as soon as possible due to its high cost. Due to the high interest rate built in to these funds, they have been reduced as soon as cash flow permits. They are totally repaid by the end of year 2000.

7.4 Business Ratios

The following table outlines some of the more important ratios from the Other Commercial Printing industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 2759 (NAICS Code 323119).

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