business plan for lash tech

• Sample Business Plans
• Beauty Salon & Fitness

Eyelash Extension Business Plan

American women spend an average of $313 per month or $3,756 per year on self-pampering activities like manicures-pedicures, hair spas, nail extensions, lash extensions, etc.

Launching a specialty business is a good way to ride the wave, and one of the most promising options is an eyelash extension firm. Are you planning to start an eyelash extension business, but don’t know how to plan?

Need help writing a business plan for your eyelash extension business? You’re at the right place. Our eyelash extension business plan template will help you get started.

Free Business Plan Template

Download our free eyelash extension business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write an Eyelash Extension Business Plan?

Writing an eyelash extension business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers. This section may include the name of your eyelash extension business, its location, when it was founded, the type of eyelash extension business (E.g., salon or studio, mobile lash service, lash boutique.), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Products and Services: Highlight the eyelash extension services you offer your clients. The USPs and differentiators you offer are always a plus.
• For instance, you may include classic lash extension, volume lash extension, or lash tinting, as services and mention high-quality products, or customized lash designs, as some of your USPs.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• Classic lash extensions
• Volume lash extensions
• Hybrid lash extensions
• Mega volume lash extensions
• Lash tinting
• Lash removal
• Custom lash design

Describe the legal structure of your eyelash extension business, whether it is a sole proprietorship, LLC, partnership, or others.

• Owners: List the names of your eyelash extension business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established eyelash extension service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, women of various age groups, beauty enthusiasts & trend followers are the ideal market for an eyelash extension business.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your eyelash extension services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, customized eyelash extension has a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your eyelash extension company, such as licensing & certification, health & safety regulation, client consent & documentation, insurance & permits, etc.

Here are a few tips for writing the market analysis section of your eyelash extension business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Customized lash designs
• Skilled & certified lash technicians
• Attention to detail & precision
• Relaxing & luxurious environment
• Exceptional customer service
• Time-saving Convenience
• Specialized aftercare & maintenance
• Describe each lash style: Provide a detailed description of each lash service you provide, including the process involved, any specific material you use, and the time required.
• Additional Products: Mention if your eyelash extension offers any additional products. You may include products like, lash serums, adhesives, cleansers, accessories, etc.

In short, this section of your eyelash extension salon business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, high-quality products, customized lash designs, certified lash technicians, or specialized aftercare & maintenance could be some of the great USPs for a professional eyelash extension business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, influencer marketing, content marketing with visuals, local advertisements, etc.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include referral programs, loyalty programs, upselling & cross-selling, collaboration with beauticians, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on orders above a certain amount, personalized service, etc.

Overall, this section of your eyelash extension business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your eyelash extension business, and be prepared to adapt or make strategic changes in your strategy based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or lash technicians needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your eyelash extension business. Your operational processes may include sending quotations, client consultation, the lash application process, and aftercare instructions.
• Equipment: Include the list of equipment required for eyelash extensions, such as lash extension supplies, treatment area equipment, sanitization & sterilization equipment, etc.
• Explain how these tools will help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your eyelash extension business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your eyelash extension company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager.) involved in the eyelash extension business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your eyelash extension services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should summarize your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
• These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your eyelash extension business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample eyelash extension business plan will provide an idea for writing a successful eyelash extension plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our eyelash extension business plan pdf .

Related Posts

Esthetician Business Plan

Nail Salon Business Plan

Write Business Plan for Small Business

Free Sample Business Plan Template

Hair Extension Business Plan

Beauty Supply Store Business Plan

Frequently Asked Questions

Why do you need an eyelash extension business plan.

A business plan is an essential tool for anyone looking to start or run a successful eyelash extension business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your eyelash extension company.

How to get funding for your eyelash extension business?

There are several ways to get funding for your eyelash extension business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your eyelash extension business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your eyelash extension business plan and outline your vision as you have in your mind.

What is the easiest way to write your eyelash extension business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of an eyelash extension business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Eyelash Extension Business Plan Template

Written by Dave Lavinsky

Eyelash Extension Business Plan

You’ve come to the right place to create your Eyelash Extension business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Eyelash Extension businesses.

Below is a template to help you create each section of your Eyelash Extension business plan.

Executive Summary

Business overview.

The Glamorous Lash Company is a startup business located in Long Beach, California. The company is founded by Janine Cullen, a lash expert who has created a large following among her clientele during her past ten years of business. She was an independent operator in a large and well-established spa and day salon and noted that many of her customers were looking for more than the basic lash products and services offered by the salon. They were seeking glamorous looks for social settings and special events and they wanted nighttime looks for parties. As she began to consider their requests and work within the product line she had, she realized the potential was there to increase her clientele and build her own business substantially by creating some of her own “glamorous lash looks” that would go with her clients anywhere for any occasion as long as it was glamorous.

The Glamorous Lash Company will provide a comprehensive array of eyelash extensions from which clients can choose, along with eyelash extensions that are specific and one-of-a-kind, created only for that client. The Glamorous Lash Company will offer a boost of beauty to every client, no matter what eyelash extensions are chosen, because the true goal for the startup will be to build on natural beauty in extensions that bring delight and joy.

Product Offering

The following are the products and services that Glamorous Lash will provide:

• Classic eyelash extensions
• High and medium volume lash extensions
• Hybrid lash extensions
• Customized “Glamorous Lash” extensions
• Free lash repair
• Package programs for loyal customers
• Online appointment reservations
• Wedding and special event packages for groups
• On-call lashes for entertainers and celebrities on-site

Customer Focus

Glamorous Lash will focus on the residents of Long Beach, aged 14 and older. They will target customers of day spas and customers of hair salons. They will target hair stylists and hair extension stylists. They will also target upscale apparel stores and bridal shops who are preparing customers for special events.

Management Team

Glamorous Lash will be operated by Janine Cullen, who will take the role of President. She recruited two of her former associates, Sasha Romanski, and Diamond Triesta, to become the Customer Care Manager and Administrative Manager respectively.

Janine Cullen has been a lash extension expert for almost ten years. After earning her certificate in lash extensions from Beauty Bar College, she began working as an independent operator in a large spa and day salon. During her nine years of employment there, she observed the clients who wanted more from the products and services she could offer: they wanted long, extremely lush lashes, and they wanted decorative techniques applied, such as sequins, diamonds, and other party and special event looks. Armed with that information, Janine began studying and preparing to open her own lash extension company to specialize in these applications.

Sasha Romanski, an eyelash extension specialist and associate, will oversee the extension specialists and their stations as the Customer Care Manager for the new eyelash extension salon.

Diamond Triesta, also a former eyelash extension specialist and associate, will assume the Administrative Manager role, where she will handle all transactions, accounting and monthly business in payroll. She will also oversee and direct the Human Resources portion of the company.

Success Factors

Glamorous Lash will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Glamorous Lash
• Comprehensive menu of products and services that accent the natural beauty of every client.
• Proprietary “Glamorous Lash” extension technique that no competitor can offer.
• On-call service for entertainers and celebrities on-site.
• Glamorous Lash offers reasonable pricing for outstanding services and, when it comes to custom eyelash extensions, only Glamorous Lashes offers a payment plan for clients.

Financial Highlights

Glamorous Lash is seeking $200,000 in debt financing to launch its Glamorous Lash. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Glamorous Lash.

Company Overview

Who is glamorous lash.

Glamorous Lash is a newly established, full-service eyelash extension company in Long Beach, California. Glamorous Lash will be the most reliable eyelash extension company, with trusted and talented staff members. They will offer proprietary eyelash services in addition to standard eyelash extensions, making them the most creative, efficient and effective choice for customers in Long Beach and the surrounding communities. Glamorous Lash will provide a comprehensive menu of products and services for any customer to utilize. Their full-service approach includes a comprehensive array of proprietary eyelash extension techniques and a payment program to extend payments that clients may choose.

  Glamorous Lash will be able to serve multiple clients daily with their team. The team of professionals are highly qualified and experienced in Glamorous Lash eyelash extensions and in proprietary extension services, as well. Glamorous Lash removes all headaches and issues of the typical difficulties of eyelash extensions, and ensures all issues are taken care of expeditiously while delivering the best customer service.

Glamorous Lash History

The Glamorous Lash Company is founded by Janine Cullen, a lash expert who has created a large following among her clientele during her past ten years of business. She was an independent operator in a large and well-established spa and day salon and noted that many of her customers were looking for more than the basic lash products and services offered by the salon. They were seeking glamorous looks for social settings and special events and they wanted nighttime looks for parties. As she began to consider their requests and work within the product line she had, she realized the potential was there to increase her clientele and build her own business substantially by creating some of her own “glamorous lash looks” that would go with her clients anywhere for any occasion. That was the start of Glamorous Lashes.

Since incorporation, Glamorous Lash has achieved the following milestones:

• Registered Glamorous Lash, LLC to transact business in the state of California.
• Has a contract for a 10,000 square foot office space in the retail shopping district.
• Reached out to numerous contacts and former clients to refer to Glamorous Lashes.
• Began recruiting a staff of ten and two office personnel to work at Glamorous Lashes.

Desert Sun Eyelash Extensioning Company Services

The following will be the services Glamorous Lash will provide:

• Day to day management

Industry Analysis

The eyelash extension industry is expected to grow over the next five years to over $150 billion. The growth will be driven by the increased popularity of eyelash extensions and unique eyelash extensions that make a unique statement. The growth will be driven by older customers, over the age of 45, who see that the extensions not only enhance beauty, but offer a more youthful appearance. The growth will also be driven by the younger industry sector of tweens and teens, as they observe and desire the same eyelash extensions as their older siblings and friends. The growth will be driven by an increase in the eyelash extension product line and in the customized possibilities of eyelash extensions. Customers will be able to create their own personalized looks. Costs will be reduced as the eyelash product line grows and more manufacturers enter the industry. Costs will also be reduced as the eyelash industry extends manufacturing into new suppliers in countries that can offer lower pricing.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Glamorous Lash will primarily target the following customer profiles:

• Residents who are aged 14 and older
• Residents who are willing to pay more for customized looks
• Bridal parties and special event clients
• Hair and day salons, upscale apparel stores

Competitive Analysis

Direct and indirect competitors.

Glamorous Lash will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Lashes 4 U Company was established in 2018 by Carrie Hartnell in Newport Beach, California. Carrie started her business after working as a lash extension specialist for five years within an exclusive southern California salon. The company focuses on classic, high-volume and hybrid lash extensions and is a known destination for both the superior service offered and the reasonable pricing extended. Lashes 4 U is a popular gathering place for the younger demographic of the area, typically from ages 19-25 and is heavily booked on weekend days prior to nightlife events for the customers.

Lashes 4 U was formed as a Limited Liability Company, and, in addition to Carrie Hartnell, her mother, Sheriess, and brother, Mason, are included and active in the business. Sheriess manages the administrative side of the business, including the bookkeeping and monthly A/R and A/P accounts, while Mason manages the maintenance of the business, including the daily cleaning of all equipment and sanitizing of tools at the end of each day.

Press On is a fun and vibrant shop in the heart of Long Beach dedicated to everything customers can press on to create fabulous and fun looks. This includes press-on nails, press-on facial stickers and crystals, press-on tattoos, press-on eyelashes, press-on miniatures, and other fun applications. The press-on lash extensions are made of micro-thin plastic fibers that mimic either brown, blonde, or black eyelashes.

The press-on items are all removable and typically stick in place for up to one week before losing the adhesive backings. Press On is owned and operated by Lance Perkins, a former model who entered this retail shop with a desire to share his interest in press-on jewelry and art forms that express individuality. The shop opened in 2022 and, while not yet profitable, is projected to turn a profit in early 2024. The shop employs three part-time employees, while Lance is a full-time shop manager and enthusiastic salesperson for all merchandise.

Luxurious Lashes

Luxurious Lashes was started in 2022 by Nannette Gordon, who was searching for eyelash extensions that were less expensive than the current offerings she found. She located a supplier in Vietnam who was able to fulfill her test orders and, satisfied with the quality, she started her company. The store location is in Valencia, California in a popular apparel and footwear strip mall. The customers are aged 25-45, typically working professionals and younger moms.

While the allure of lower prices is definitely a competitive edge, the reviews of the eyelash products by customers have been on the negative side due to product defects while wearing the eyelashes. Approximately 35% of the customers have returned for replacements, which greatly reduces the profitability and indicates a need to seek another supplier who can offer reliable products. This reduces the effectiveness of this competitor when compared to Glamorous Lash.

Competitive Advantage

Glamorous Lash will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Glamorous Lash will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of products and services.
• Proprietary and customized “Glamorous Lash” extension treatment that no competitor can offer.
• Monthly payment plan for clients; no competitor offers a plan.
• On-call service for select clients; applications on-site.
• Moderate pricing for superior products and services with monthly payment plans.

Promotions Strategy

The promotions strategy for Glamorous Lash is as follows:

Word of Mouth/Referrals

Glamorous Lash has built up an extensive list of client contacts over the years by providing exceptional service and expertise to former clients. These clients and contacts will follow Janine Cullen to her new company and help spread the word of Glamorous Lash.

Professional Associations and Networking

Glamorous Lash will promote the customized processes they offer at bridal fairs, trade shows and special events within the Los Angeles basin. Special emphasis will be on the proprietary lashes that are only available through Glamorous Lashes. In addition, discounts will be offered for first-time visitors to Glamorous Lash.

Print Advertising

The residents of Long Beach will receive a direct mail brochure outlining the opening of Glamorous Lash, with an invitation to enjoy a champagne launch on opening day. Prizes and discounts will be offered at that time only.

Website/SEO Marketing

Glamorous Lash will utilize a fully designed and interactive website. The website will be well-organized, informative, and list all the products and services that Glamorous Lash provides. The website will also list their contact information and list their available appointment times for the coming weeks, along with an interactive reservation system so clients can easily make or change an appointment. The Glamorous Lash website will engage SEO marketing tactics so that anytime someone types in the Google or Bing search engine “lash extension company” or “eyelash extensions near me”, Glamorous Lash will be listed at the top of the search results.

The pricing of Glamorous Lash will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Glamorous Lash. Operation Functions:

• Janine Cullen will be the Owner and President of the company. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
• Sasha Romanski will be the Customer Care Manager who will oversee the extension specialists and their stations. She will also oversee and direct the Human Resources portion of the company.
• Diamond Triesta, also a former eyelash extension specialist and associate, will assume the Administrative Manager role, where she will handle all transactions, accounting and monthly business in payroll.

Milestones:

Glamorous Lash will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease building space
• 5/15/202X – Finalize personnel and staff employment contracts for Glamorous Lash
• 6/1/202X – Finalize contracts for Glamorous Lash suppliers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Glamorous Lash salon
• 7/1/202X – Glamorous Lash opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Glamorous Lash are the fees they will charge to their clients for the products and services they provide.

The cost drivers will be the overhead costs required in order to staff Glamorous Lash. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Glamorous Lash is seeking $200,000 in debt financing to launch its lash extension company. The funding will be dedicated toward securing the building space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print brochures and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Clients Per Month: 416
• Average Revenue per Month: $83,200
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Eyelash Extension Business Plan FAQs

What is an eyelash extension business plan.

An eyelash extension business plan is a plan to start and/or grow your eyelash extension business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Eyelash Extension business plan using our Eyelash Extension Business Plan Template here .

What are the Main Types of Eyelash Extension Businesses? 

There are a number of different kinds of eyelash extension businesses , some examples include: Salon, Eyelash technician, Eyelash extension product reviewer, Eyelash extension product wholesaler, and Eyelash extension trainer.

How Do You Get Funding for Your Eyelash Extension Business Plan?

Eyelash Extension businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Eyelash Extension Business?

Starting an eyelash extension business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Eyelash Extension Business Plan - The first step in starting a business is to create a detailed eyelash extension business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your eyelash extension business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your eyelash extension business is in compliance with local laws.

3. Register Your Eyelash Extension Business - Once you have chosen a legal structure, the next step is to register your eyelash extension business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your eyelash extension business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Eyelash Extension Equipment & Supplies - In order to start your eyelash extension business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your eyelash extension business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful eyelash extension business:

• How to Start an Eyelash Business

• Lash Extensions & Lash Lifts
• Best Eyelash Extension Course
• Chicago Facials
• Brow Services
• Mind & Body Healing
• Hair Removal Wax
• Lash Academy

• Eyelash Extension Artists Help

The Best Eyelash Extension Business Plan: How To Guide

Hello, beautiful dreamer! We know starting a new business can seem like a daunting task with a mountain of things to do. But guess what? You’ve already climbed the first peak just by being here.

Setting up your very own eyelash extension business is absolutely achievable, and we’re here to guide you through every step of the way. It’s just like applying those perfect lashes – patience, precision, and, most importantly, passion make all the difference.

So, take a deep breath and prepare to flutter those fears away, because together, we’re going to make your dream a reality.

And hey, don’t forget to check out our ebook, “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” for even more insights and inspiration. Let’s get started, shall we?

Overview of the journey ahead

Let’s take a peek at the roadmap that will lead us to our destination – your successful lash business!

• Getting Started: This is where we gather our wits, and more importantly, our resources. We’ll explore startup costs, workspace needs, and essential supplies.
• Business Plan: Think of this as the blueprint of your dream house. It includes your business goals, target audience, services offered, pricing structure, and more.
• Marketing Strategies: Here, we’ll brainstorm on how to make your brand the talk of the town. Social media, website, referrals – we’ll cover it all!
• Financial Planning: Money matters can be tricky, but not when we handle them together. We’ll look at potential earnings and managing expenses.
• Operations and Services: Lastly, we’ll dive into the day-to-day workings of your business. From scheduling appointments to maintaining hygiene standards, this is where we ensure your business runs as smoothly as a perfect lash application.

Remember, every step is a lesson, and each challenge is a chance to grow. And don’t worry, our ebook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” will be there to guide you beyond this journey. Ready to take the plunge? Let’s jump right in!

Why it’s a good time to start an eyelash extension business

In today’s beauty-centric world, the demand for eyelash extensions is soaring high, and it doesn’t look like it’s coming down anytime soon!

Why, you ask? Well, eyelash extensions are a simple, non-invasive way for women to enhance their natural beauty and boost their confidence, without the need for daily mascara applications. Plus, as we emerge from the pandemic, people are keen to indulge in beauty treatments that have been put on hold.

So, there really is no better time to tap into this lucrative market than now! With your passion and our step-by-step guidance (and a little help from our comprehensive eBook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” ), you can create a thriving lash extension business and make your mark in the beauty industry.

Are you excited yet? Because we surely are!

Creating a Business Plan

A business plan is the blueprint for your eyelash extension business—it’s a roadmap guiding you to your goals.

Think of it as your business’s GPS. Just like you wouldn’t embark on a road trip without directions, you shouldn’t start a business without a clear plan. This plan will help you identify your target market, set financial goals, manage your startup costs, develop marketing strategies, and organize your business operations.

Plus, if you ever need to secure funding or attract investors, they’ll want to see a comprehensive and well-thought-out business plan. Don’t worry; we’ll walk you through each step to ensure your plan is as stunning as the lash sets you’ll be creating!

Key components of a successful business plan

• Executive Summary: This is like the trailer to your business plan movie. It provides a concise overview of your entire plan, including the name and location of your business, your mission statement, and the products or services you offer. Remember, first impressions matter!
• Company Description: This section gives a detailed explanation about your business. What kind of eyelash extension services will you provide? How does your business stand out? Who is your target market?
• Market Analysis: Understanding your competition and the needs of your market is crucial. What are the latest trends in the eyelash extension industry? Who are your main competitors? This will require some market research on your end.
• Organization and Management: Describe the structure of your business. Are you operating solo or do you have partners? This section also includes information about the management team and their roles.
• Services or Product Line: What are you selling? In this case, it’s eyelash extension services. But don’t forget to detail the benefits of your services to your customers.
• Marketing and Sales Strategy: How will you attract and retain your customers? This section outlines your marketing and sales strategy.
• Financial Projections: Provide an outlook for future business finances. This includes forecasted income, balance sheets, and cash flow statements. If you’re seeking investors, this section is particularly important.
• Appendix: Although not mandatory, it’s a good place to include any additional supporting documents that you’d like to mention in your plan.

Financial Planning

Financial planning is the heart of your business plan. It’s like the kitchen for a restaurant – everything depends on it.

You’ll use financial planning to estimate the startup costs of your eyelash extension business, including equipment, supplies, and licensing fees. It also helps you figure out how much you need to charge to cover costs and make a profit.

This section is your opportunity to prove to yourself (and potential investors) that your business can be profitable.

Also, through thorough financial planning, you can identify potential financial risks and devise strategies to mitigate them.

Just like you wouldn’t want to serve a raw cake at your birthday party, you don’t want to start a business without a solid financial plan. It’s a sweet foundation for your success!

Estimating startup costs

To estimate the startup costs for your eyelash extension business, you’ll need to consider a few key categories.

• Eyelash Extension Supplies and Equipment: This includes items like eyelash extensions, adhesives, tweezers, eyelash pads, and a high-quality lash bed. You’ll also need to regularly replenish your consumables like eyelashes and glue. The average cost for initial lash supplies and equipment can range from $500 to $1000.
• License and Insurance: You will need to acquire a cosmetology or esthetician license to legally operate, and the cost varies by state. Additionally, business insurance will protect you from potential liabilities. Together, these can cost around $500 to $1000 annually.
• Training and Courses: Becoming a skilled lash technician requires proper training. The cost of comprehensive lash training courses can range from $500 to $2000.
• Marketing Costs: From setting up a website to printing business cards, marketing your business is crucial. You may also consider running ads on social media. A starting budget of $200 to $500 per month is practical for marketing.
• Rent and Utilities: If you’re renting a space, include the cost of rent, utilities, and any necessary renovations in your budget. This can greatly vary, but on average, expect to spend $1000 to $2000 per month.

In total, starting an eyelash extension business can cost approximately $3,700 to $6,500 upfront, and around $1,200 to $2,500 monthly to operate.

Remember, these are just average costs and can vary based on location, quality of products, and personal choices.

Planning for operational costs

When planning for operational costs, you’ll need to make sure you account for ongoing expenses. These include replenishment of lash supplies, rent, utilities, and marketing costs.

Remember that operational costs also include unexpected expenses like equipment repairs or replacements. Always ensure you have some money set aside for these unpredictable costs. It’s also crucial to factor in the cost of your time.

As the saying goes, “time is money,” so every hour you invest in your business has a monetary value. Planning for operational costs helps keep your business running smoothly without any financial hiccups.

Revenue predictions

To calculate revenue predictions, you’ll first need to estimate the number of clients you anticipate to serve daily. Multiply this figure by the price of your lash extension service.

For example, if you plan to serve five clients per day, and each service costs $100, you’ll make $500 per day. Multiply this by the number of days you’ll be operating in a month to get your monthly revenue.

Don’t forget, this is a rough estimate and actual revenue can vary based on factors like holidays, client cancellations, and promotional discounts.

Marketing Your Business

Marketing your eyelash extension business is like the mascara of your business plan – it truly makes your brand pop and stand out from the crowd!

Without an effective marketing strategy, even the most exceptional services may go unnoticed.

The beauty industry thrives on visibility, reputation, and client relationships, and these are all areas where strategic marketing shines. It’s not just about bringing customers in but also about making sure they love your brand and keep coming back.

So, don’t just lash out randomly, plan your marketing carefully – it’s crucial for your success!

Identifying your target audience

Identifying your target market is like finding the perfect pair of lashes – it just fits to enhance your beauty! And in business terms, it helps to boost your brand.

To find this perfect fit, you need to ask a few key questions. Who are the people that would love to use your eyelash extension service? What age bracket do they fall into? What’s their income level? Moreover, consider their lifestyle and fashion choices. Do they go for a natural look or do they prefer more glam? Understand their needs and beauty goals.

The answers to these questions will help you understand who your ideal customers are. Just like how every lash style isn’t for everyone, your services won’t appeal to all. And that’s perfectly fine! Once you know who your target audience is, you can tailor your marketing efforts to attract and retain these specific clients.

And now, if you want to really make your brand flutter in the market, consider our marketing eBook, “Lash It Up: How to take your Eyelash Extension Brand to the Next Level!” This book will guide you on how to level up your marketing game and draw your target market like bees to honey!

Creating your brand

Creating your brand is like choosing the perfect pair of lashes to highlight your own unique beauty. It’s an expression of who you are and what you stand for.

Your brand is more than just a name or a logo ( we created an article to help you pick your perfect business name ) —it’s an experience that encapsulates your business personality, quality of service, and relationship with your clients.

What does your business stand for? What makes your lash service unique? Is it the comfort and relaxation your salon offers, or is it the wide range of lash styles you provide? Maybe it’s your commitment to using only high-quality, hypoallergenic materials.

Define these attributes clearly because this is what makes your brand, and this is the essence that your clients will connect with. Remember, a well-defined brand can be the difference between just another lash extension service and the go-to lash extension salon!

Strategies for promoting your business

Promoting your business effectively involves a blend of different strategies tailored to your target audience. Here are a few to get you started:

• Social Media Marketing: Use platforms like Instagram and Facebook to showcase your work and interact with your potential clients. Regularly post before-and-after photos, customer testimonials, and lash care tips.
• Partnerships: Collaborate with local businesses, influencers, or other beauty professionals. This can help you reach a bigger audience and gain new clients.
• Loyalty Programs: Reward long-time clients with discounts or free services. This encourages them to return and refer your business to others.
• Email Marketing: Send regular newsletters to keep your clients updated about new services, promotions, or any changes in your schedule.

These strategies are just the tip of the iceberg! For a comprehensive guide on how to take your lash business to new heights, check out our eBook, “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” It’s packed with detailed information, step-by-step guides, and expert tips to help you boost your business and make your brand truly flutter in the market.

Business Operations

Business operations refer to the day-to-day activities you’ll carry out to keep your lash extension business up and running smoothly. This includes scheduling appointments, managing inventory for your lash supplies, ensuring the cleanliness and organization of your workspace, and providing excellent customer service.

You’ll also need to handle any issues that arise promptly and professionally. Remember, the smoother your operations, the happier your clients will be, and a happy client means a thriving business!

We go over this more in our article “How to Start an Eyelash Business: The Ultimate Guide”

Setting Goals

Setting goals is like plotting a course on a map. It gives you a clear direction and helps you navigate your way to success. Goals provide a sense of purpose and enable you to measure your progress. They keep you motivated and focused, ensuring you stay on track and avoid unnecessary detours.

For your eyelash extension business, this could mean setting targets for client numbers, revenue, or even expansion plans. Your goals could be short term, such as securing five new clients in a month, or long term, like opening a new shop in two years.

Remember, goals are most effective when they’re SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. So, when setting your goals, make sure they meet these criteria.

How to set achievable goals

When it comes to setting achievable goals, think small to win big. Instead of setting lofty goals that may be hard to reach, focus on small, incremental targets.

For instance, you might aim to gain one new client every week rather than striving for a large number all at once. This method makes your objectives more manageable and less intimidating. Plus, celebrating these small victories can provide a significant boost to your confidence and motivation!

Also, it’s crucial to be realistic about what you can achieve in a given timeframe. Consider your resources, time, and potential obstacles. If you’re just starting, your goals should reflect that. As you grow and gain more experience and resources, your goals can too.

As you embark on this exciting journey of starting your own eyelash extension business, always remember that every successful business once started where you are now.

Each step you take brings you closer to your goals.

Yes, there will be challenges along the way, but every hurdle you overcome strengthens your business and you as an entrepreneur.

Keep your eyes set on your goals and persistently work towards them.

And, if you need a bit of extra guidance, don’t forget to check out our ebook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!”

Here’s to your success, and to the beautiful eyelashes you’ll be creating!

RELATED ARTICLES MORE FROM AUTHOR

How many laser hair removal treatments needed for brazilian, the best post-op lymphatic drainage massage in chicago, il, the ultimate beginner lash extension guide & tips.

SERVICES WE OFFER: • Lash extensions • Lash classes • Facials • Brow services • Waxing services • Mind & Body Retrieval / Healing

(773) 870-2816

[email protected], 2549 w fullerton ave chicago, il 60647, get in touch.

LATEST BLOG POSTS

Requisitos y programa de certificación de extensiones de pestañas.

• Best Sellers
• New Arrivals
• Ultra Dark Short Stem
• Ultra Dark Long Stem
• Ultra Dark Pointy Stem
• NOIR Narrow Fans
• XXL Eco Boxes
• Instant Setup
• Spikes & Wispy Fans
• Coloured Lashes
• 5D / 6D Lashes
• 7D / 8D Lashes
• 9D / 10D Lashes
• 12D / 14D Lashes
• Safe Lashing Guide
• Lash Glue & Liquid
• Lash Kits & Bundles
• Classic Lash Extensions
• Flat Lashes
• YY Lashes & W Lashes
• Handmade Volume Lashes
• Easy Fan Lashes
• Glue Accessories
• View All Lash Tweezers
• Titanium Black Lash Tweezers
• Pink Lash Tweezers
• Gold Lash Tweezers
• Black Lash Tweezers
• Sky Blue Lash Tweezers
• M Curve Lash Tweezers
• Vetus Lash Tweezers
• Disposables
• Lash Cleanser
• Mascara Wands
• Lash Furniture
• Lash Apparel & Merch
• Digital Downloads
• Mannequin Heads
• Lash Essential Kit
• Other Accessories
• Lash Glue Pallet
• Wholesale Program
• Free Lash Tips
• Premade Fans View All Ultra Dark Short Stem Ultra Dark Long Stem Ultra Dark Pointy Stem Promade Fans NOIR Narrow Fans XXL Eco Boxes Instant Setup Loose Fans Spikes & Wispy Fans Coloured Lashes 3D Lashes 5D / 6D Lashes 7D / 8D Lashes 9D / 10D Lashes 12D / 14D Lashes FAQ Safe Lashing Guide
• Lash Accessories View All Glue Accessories Tweezers View All Lash Tweezers Titanium Black Lash Tweezers Pink Lash Tweezers Gold Lash Tweezers Black Lash Tweezers Sky Blue Lash Tweezers M Curve Lash Tweezers Vetus Lash Tweezers Lash Light Eye Pads Disposables Lash Tape After Care View All Lash Cleanser Mascara Wands Lash Furniture Lash Apparel & Merch Digital Downloads Mannequin Heads Lash Essential Kit Other Accessories Lash Glue Pallet

Starting an Eyelash Extension Business Checklist | Lash Jungle

Whether you’ve just finished your eyelash extension course, or have been working at a lash salon for a while, you might be thinking about starting your own lash business. Starting your business can definitely be rewarding, but it can also be quite stressful, as a lot of hard work is required in the beginning.

However, as you continue to build your clientele over time, there will be plenty of benefits to having your own business, including:

• You will be your own boss 
• You can work flexible hours, and accept bookings only on the days and times you want (which is great if you’re a stay-at-home mum or side hustler)
• Earn as much as you work (as your income will become much higher and stable once you get your regular clients)

Intrigued? Then read on! This blog article will provide you with a step-by-step guide to setting up a new eyelash extension business.

The ultimate guide to starting an eyelash extension business:

1. Naming your lash business - brand identity 2. Research your competitors and prices 3. Apply for ABN 4. Open a business bank account 5. Buy lash supplies 6. Set up your lash space 7. Set up your online booking system 8. Social media and Google My Business account

1. Naming your lash business - brand identity

This is the most fun part! Brainstorm a tonne of name ideas. You can use a name generator for ideas, or look at your competitors or different websites for inspiration, but keep in mind that your name should be:

• Relevant to your business
• Represent your brand
• Tell a story or convey a message
• Not be overused or cliche
• Easy to understand and say aloud

You will also want to check if the name you came up with is available to use in Australia. You can do this via the ASIC website .

If you are going to be setting up a website, you should also check that the domain name for your business is available. You can do this at Crazy Domains .

You will also need to check Instagram and Facebook to make sure that nobody has already taken your preferred handle.

Once you’ve decided on a name, you can get started creating your brand logo. Hiring a graphic designer can be expensive, and if you are just starting out, you probably won’t want to spend too much. Luckily, you can create a brand logo yourself for free, using Canva . All you need to do is to choose some premade logos that you love, and change the text and colour to suit your brand and business name.

Source: Canva

2. Research your competitors and prices

Use Google or Instagram to identify your potential competitors. Find 5-10 lash businesses near you, and go through their website and social media pages to see:

• Which lash styles they offer (e.g. do they offer classic sets only, or do they also offer hybrid and volume lashes?)
• How much do they charge for a full set and infills?
• What kind of demographic of clients do they target? (e.g. Are they geared to young clients, or more mature clients?)
• What is their branding like?
• How do they market themselves, and get new clients?

After doing some research and a bit of stalking on social media, you will be ready to create your own lash service menus and set your prices.

If you are a beginner, you will probably want to start at a lower price than your competitors, but don’t make your prices too cheap. A lot of beginners aren’t confident in their skills, and end up setting ridiculously low prices, which may be okay for a while until you gain experience. However, you also need to consider that there are a lot of business expenses associated with lashing (such as rent, electricity, internet, lash equipment and supply costs, subscription fees, marketing costs, and so on). We recommend setting reasonable prices at first, and running special promotions (e.g. 50% off a full set) until you become comfortable with charging your clients full price. By the time you finish the promotion, you’ll have quite a few regular clients.

As you did with your logo, you can also use Canva to create lash menu graphics. Simply search the site’s templates for food menus, then insert your logo and change the colour to suit your branding.

To print out your lash menus, marketing flyers, and business cards at a low cost, check out Vistaprint . Having decent brand assets will make you look more professional!

Create your own lash menu on Canva !

3. Get an ABN

To start a business in Australia, you need to get an ABN. This is not the most fun part, but it’s still essential. Fortunately, applying for ABN is super easy. Just visit abr.gov.au.

In Australia, there are four structures that you can use to build your business. Opting for the sole trader structure will be the easiest in the beginning, but we recommend you consult with an accountant to choose the best option for your situation.

Australian business strucutres

If you plan to run your business at home, you will also need to contact your local council to check what requirements apply to you. Every council has slightly different rules, so it is best to call them directly.

You will also want to organise public liability insurance, just in case something unexpected happens in your workplace.

4. Open a business bank account

Set up a separate business bank account, so you don’t mix your personal expenditure with business expenses.

You’ll also need to start collecting invoices for all business-related costs to get ready for tax time. The more organised you are, the less of a headache you’ll have at the end of the financial year.

5. Buy lash supplies

Finding a good lash supplier is so important. You will want to find someone who is reliable, and has a lot of good feedback from the professional lash technicians. Many lash artists prefer to use suppliers from their own countries.

We have created a list of the basic lash products to get you started:

• Classic lash trays – mixed (C & D curl 0.15)
• Lash adhesive
• 2x tweezers (for pickup and isolation)
• Air blower or mini fan
• Cream glue remover
• Under eye pads
• Flocked lash applicators (for lash removal)
• Micro brushes (for priming)
• Lash spoolies (for brushing lashes)
• Lash tapes (for securing bottom lashes)
• Premade fans  (C or D curl – mixed tray)

If you find the above list overwhelming, you might choose to get an   Essential Lash Kit  instead, it includes all your lash essentials.

Lash Jungle Essential Kit

6. Set up your lash space

Now it’s time to decorate your room! Some of the things you will need to get are:

• Massage bed
• Salon stool
• Comfortable blanket and lash pillow
• LED lash light
• Lash cart and organiser
• Cleaning and hygiene supplies - e.g.  alcohol pads

Credit: @beautybarcompany_

7. Set up your online booking system

Some lash artists still take calls and messages to book clients. However, do you want to be answering client messages late at night when you’re just chilling, or when you’re partying hard on Saturday nights?

Try setting up an online booking system instead! Timely and Fresha  are both great softwares that you can use to do this.

By setting up an online booking system:

• Your clients can find the best times for their appointments, and even reschedule their appointments themselves
• There will be no more endless back and forth messages with your clients
• You can take deposits that will significantly lower your chances of no-shows and last-minute cancellations
• You can set automatic reminders for your clients, which also helps reduce no shows

Source: Fresha

8. Social media and Google My Business accounts

Social media is still a very powerful platform to promote your business. Set up a professional account for your lash business, using the brand logo you created. Start uploading beautiful shots of your work every day to begin building your portfolio. The more active you are on social media, the greater your chances will be of reaching new clients. We have a blog article about how to grow your business through Instagram .

It is also recommended that you register your business with Google My Business. People use Google to find everything, so by setting up your profile with as much as information you can, you can ensure your business will show up in searches for lash businesses in your area.

Another tip is that people really trust reviews, so don’t be shy to ask your clients to leave a review on Facebook or Google.

Source: Sunnystorm Marketing

Have you ticked off all the boxes? If so, you are all ready to go!

Starting a business can be really overwhelming to begin with, and there will be a lot of challenges on the way. But it really will help you grow as a person, and give you so much valuable experience! In the end, we guarantee it’ll all be worth it! 😊

The Lash Jungle Team xxx

Eyelash Extension Business Plan | How To

October 24, 2019 by The Lash Professional. 

How to Laminate Eyebrows with Lash Lift Kit?

How to Stop Eyes Stinging After Eyelash Extensions?

How Long Do Individual Lashes Last?

The Lash Professional Headquarters

2501 N Hayden Rd, Suite #104, Scottsdale, AZ 85257

• Privacy Policy
• Shipping & Returns
• Terms of Service
• Refund policy

Let's Get Attached

Sign up for Lash Pro email updates and receive promotions, specials, news and more.

How to start a lash business [Ultimate Guide]

This article may contain links from our partners.

Sharing is caring!

Are you ready to dive into the world of eyelash extensions and turn your passion into a thriving business? Starting a lash business can be an exciting and rewarding venture if you approach it with the right mindset, knowledge, and resources. By covering essential aspects like market research, business planning, and brand development, you’ll set yourself up for success in the ever-growing lash industry.

In order to create a thriving lash business, you need to first gain a deep understanding of the market and your potential customers. By knowing the latest lash trends and client preferences, you’ll be able to offer top-notch services that cater to their unique needs.

This will make your business stand out from the competition, helping you attract and retain a loyal clientele.

As you embark on this entrepreneurial journey, remember to take it step by step.

From setting up your workspace to perfecting your marketing strategies, each accomplishment will bring you closer to realizing your dream of owning a successful lash business. So, get excited, stay focused, and let your passion for lashes guide you toward creating a business you can be proud of!

How to Start a Lash Business?

Here are the steps for how to start a lash business:

• Do market research
• Create a business plan
• Find suppliers
• Get training and certification
• Get your business license
• Invest in products and supplies
• Set your prices
• Build your brand
• Growing your business

Doing Market Research

https://youtu.be/FzEkHlYt2uA

Congratulations on deciding to start your lash business! One of the crucial first steps is idenitfying your target market. When you understand the types of customers and their motivations for purchasing eyelash extensions, you can create tailored marketing strategies to appeal to them.

In the world of lash extensions, there are three main segments of the market you should be aware of:

• People who want to enhance their natural look
• People who want to create a dramatic effect
• People who are allergic to makeup

These segments have varying motivations and preferences, so it’s essential to research customer preferences to cater to their specific needs.

To make your lash business stand out, consider the following tips:

• Offer a variety of styles and lengths to cater to different customer preferences
• Create a welcoming, comfortable atmosphere in your lash studio
• Ensure that your lash technicians receive up-to-date training on the latest techniques and trends

By focusing on the unique qualities that make your lash business special, you’ll be able to attract and retain the ideal clientele. With a little research and effort, you can build a thriving eyelash extension business tailored to the needs of your target market. Good luck on your business journey!

Creating Your Business Plan

Defining your vision.

Starting your lash business is an exciting journey, and it all begins with defining your vision. Think about what type of lash services you want to offer, your target market, and the atmosphere you’d like to create for your clients. Do you want to specialize in classic extensions, volume, or perhaps hybrid lashes? Consider what makes your lash business unique and draft a mission statement that reflects your passion and vision for the future.

Financial Analysis

Taking a close look at your finances is essential when starting your lash business.

Create a budget that outlines all of your expected expenses, including equipment, supplies, workspace rental, and certifications. On the income side of things, research local market prices and determine how much you will charge for your services.

To project your profit, make a table with your expected expenses and revenues broken down by month:

It’s also important to consider one-time startup costs, such as branding and website development. Include these in a separate list of expenses:

• Branding: $200
• Website: $500
• Initial Supplies: $1,000

Remember to plan for unexpected expenses and include a contingency fund.

Marketing and Sales Strategy

Now that you have a clear vision and financial plan, focus on your marketing and sales strategy. In today’s world, having a strong online presence is crucial. Begin by creating social media profiles and a Google My Business account to showcase your work, engage with your audience, and reach new customers.

Consider the following tactics to attract clients and generate sales:

• Collaboration with local influencers
• Offer promotions for first-time clients
• Participate in local events and trade shows

Be sure to track the performance of your marketing campaigns and adjust your strategy as needed. With persistence, determination, and a solid business plan, you’ll be well on your way to making your lash business a success!

Finding Trusted Suppliers

Congratulations on deciding to start your lash business! One of the most important steps in your journey is finding trusted suppliers. Acquiring high-quality products from reliable sources will help you build a solid reputation and satisfy your customers. Let’s dive into some smart ways to find the best suppliers for your lash business.

Firstly, do your homework . Research potential suppliers by checking out their customer reviews and ratings online. Look for suppliers with a track record of satisfied customers and consistent product quality. Remember, your customers’ experience will be directly influenced by the quality of the products you use.

Next, don’t be afraid to ask for samples . Reputable suppliers will often be willing to provide sample products for you to test. This allows you to gauge the quality of their lashes, adhesives, and other supplies before committing to a long-term relationship.

Attend trade shows and industry events to meet suppliers in person. These gatherings are great opportunities to build connections, as well as to see and feel the products firsthand. Make sure to have your business cards handy for networking and follow up with potential suppliers after the event.

Compare prices among different suppliers but remember that the cheapest option isn’t always the best. Look for a balance between quality and affordability. Your goal is to find a supplier who can provide you with exceptional products at a reasonable price, ensuring that you can offer competitive pricing to your clients without compromising on quality.

Finally, establish a strong relationship with your chosen supplier. Good communication is the foundation of a successful partnership. Keep the lines of communication open and address any concerns promptly. This will help you build trust and ensure a smooth relationship that benefits your business in the long run.

Finding trusted suppliers is a crucial component in launching your lash business. With dedication, thorough research, and a commitment to quality, you’ll be well on your way to growing a thriving and prosperous lash empire. Happy hunting!

Training and Lash Certification

Are you ready to dive into the world of lash extensions and start your own business? Perfect! The first step to becoming a successful lash technician is getting properly trained and certified. Trust me – investing in quality training will pay off by making you a credible and reputable option for potential clients.

Now, where should you begin? Look for reputable online lash education courses that teach you everything you need to know – from the technique of applying eyelash extensions to setting up and marketing your lash business. Certified Lash Techs have flexible schedules and unlimited access to online learning materials, making it convenient for you to learn at your own pace.

During eyelash technician training and certification courses , you’ll learn essential skills such as proper sanitation, safe isolation, application and removal of lash extensions, and various application techniques. It’s not just about technique, though! Being a lash artist also means running your own business, so you’ll want a course that teaches you about pricing, client retention, marketing, and financial planning.

Once you’ve completed your comprehensive training and received your certification, you are ready to embark on the exciting journey of starting your own lash extension business! With your newfound skills and knowledge, you’ll be able to provide top-notch services and grow a successful, thriving lash business in no time.

And remember – as a certified lash technician, you’re not only doing something you enjoy but also empowering others to feel their most beautiful selves.

So, what are you waiting for? Start your lash certification journey today and unlock your full potential in the world of eyelash extensions!

Securing Required Licenses

You’re on your way to starting a fabulous lash business! Before you can open those doors and make clients feel beautiful, it’s essential to secure the required licenses. This exciting step is crucial to establishing your business legally and professionally.

First and foremost, you need to find out the specific licensing requirements in your area. In some states, you’ll need to have a cosmetologist or esthetician’s license to offer lash extensions to clients. In others, however, obtaining a certification from a course or completing an apprenticeship program might be all that’s required. To avoid potential setbacks, take the time to research these local requirements .

Once you’ve determined the appropriate licensing route for your area, it’s time to invest in your professional growth. Enroll in the necessary courses or apprenticeship programs to fulfill the requirements. Keep in mind that this is a fantastic opportunity to develop your skills and expand your knowledge in the lash industry!

As soon as your training is complete, and you’ve obtained your license or certification, make sure to keep it up to date. Regular renewal of your credentials is a must to show your clients that you’re a committed and knowledgeable lash professional.

With your licenses in hand, you’re ready to turn your lash business dreams into reality. Embrace these steps and prepare to wow your clients with fabulous lash transformations!

Investing in Quality Products and Tools

When getting into how to start a lash business, it’s essential to invest in high-quality products and tools. This not only ensures that your clients are provided with the best possible results but also helps you establish a top-notch reputation in the industry. Let’s dive into the specifics!

First and foremost, you’ll need to choose the right eyelash extensions and adhesive. Look for reputable suppliers offering premium-quality lash extensions in various lengths, curls, and thicknesses. This way, you can cater to a wide range of client preferences and create stunning, tailor-made looks. Don’t forget to find a strong and reliable lash adhesive that’s gentle on the eyes, long-lasting, and safe for your clients.

Next, invest in professional-grade tools that are designed to make your job easier and more efficient. These can include:

• High-precision tweezers
• Lash isolation tools
• Lash extension remover
• A comfortable, adjustable lash bed
• Proper lighting for precise application

Always remember to maintain the cleanliness and hygiene of your tools with regular sanitation and storage. This practice is non-negotiable, as it helps prevent infections and ensures the health and safety of your clients.

Lastly, don’t forget about marketing materials and top-quality aftercare products for your clients. Offering high-end aftercare products not only ensures your clients’ lashes remain in the best possible condition but also helps solidify your brand’s reputation for quality and professionalism.

By investing in quality products and tools, you’re setting yourself up for success in the competitive lash industry. Remember, exceptional work requires exceptional tools and products, so choose wisely and prepare to dazzle your clients with stunning results!

Setting Your Price Structure

One of the most crucial aspects you must consider is setting up a competitive and profitable pricing structure. Don’t worry; we’re here to help you navigate this exciting step!

To begin, research your competitors and their prices in your area. This will give you an idea of the average market pricing and will help you determine a range for your lash services. Remember, as a newcomer, aim for the upper half of the average market pricing to stay competitive and attract clients.

Next, consider your costs while setting up your price structure. These costs include your lash supplies, rent or space cost, and your time. Ensure you take into account all these costs while determining your pricing to ensure a profit is made. This comprehensive guide can provide valuable information for decision-making.

Remember that your experience level matters . As a beginner, consider setting your prices 30-40% lower than a seasoned lash artist to attract initial clientele. As your skills and name recognition grow, you can adjust your prices accordingly.

Finally, be transparent about your pricing. Clearly communicate the costs of different lash services you offer, such as classic, volume, or hybrid sets, lash fills, and removals. Display your pricing on your website or social media. This way, potential clients know what to expect when booking with you!

By taking the time to research and strategize your pricing structure, you’ll set your lash business up for success. Now go on and lash with confidence!

Building Your Brand

Developing your brand image.

Now, it’s time to develop your brand image.

First, consider the overall aesthetic you want for your brand. Think about colors, fonts, and design elements that best represent your lash business. This will help differentiate your brand from competitors and create a recognizable image for your customers.

Your logo is an essential part of your brand image. Make sure your logo design is unique, memorable, and visually appealing. Remember, your logo will appear on your website, social media, packaging, and promotional materials, so invest time and effort into creating one that stands out.

Lastly, create a cohesive image across all your platforms – website, social media, and marketing materials. Consistency will help build trust and familiarity with your audience, so ensure your visual elements and brand identity work together harmoniously.

Effective Brand Messaging

Once you have your brand image established, it’s time to focus on your brand messaging. This is where you communicate your brand’s unique value proposition and connect with your customers on an emotional level. Your brand messaging should be clear, powerful, and convey the essence of your lash business.

Start by identifying your target audience – understanding their desires, needs, and preferences will help you craft messages that resonate with them. Speak directly to your customers using a tone that reflects your brand’s personality, whether it’s friendly, professional, or luxurious.

Showcase your expertise in the lash industry, and highlight the benefits and unique features of your products or services. Explain how lash extensions can enhance their natural beauty, boost their confidence, and simplify their beauty routines.

Lastly, inspire trust with transparency and authenticity. Share your story, your passion for the lash industry, and your commitment to providing the best possible experience for your customers.

Remember, a strong brand will set your lash business up for success. Focus on developing a cohesive and memorable brand image, and create compelling brand messages that connect with your target audience. With these elements in place, you’ll be well on your way to launching a thriving lash business!

Effective Online Presence

Creating a Business Website

An essential step in establishing your brand is setting up a user-friendly website. This will be the face of your business online, showcasing your services and giving potential clients an easy way to learn more about you. Make sure your website includes the following features to ensure a seamless user experience:

• Clear and concise service descriptions
• Pricing information
• Contact information
• Online booking options

Don’t forget to optimize your website for mobile devices, as many clients will browse your site from their smartphones.

Social Media Strategy

Social media is an indispensable tool for promoting your lash business and connecting with your customers.

Platforms like Instagram, Facebook, and TikTok offer interactive ways to share your work, demonstrate your skills, and entice new clients to book your services. Here are a few tips to help you develop a winning social media strategy:

• Post high-quality, visually appealing images of your lash work
• Engage with your followers by responding to their comments and messages
• Utilize relevant hashtags to reach a wider audience
• Share behind-the-scenes content, tips, and tutorials to establish yourself as an industry expert

Remember, consistency is key! Make sure to maintain a regular posting schedule to keep your followers engaged and attract new clients.

Managing Online Reviews

Online reviews can have a significant impact on your lash business’s reputation and client perception. Positive reviews can be incredibly beneficial, driving new customers to your door, while negative ones can hinder your growth. Here’s how you can effectively manage your online reviews:

• Respond to reviews in a timely manner: Regardless of whether a review is positive or negative, take the time to thank the reviewer for their feedback and address any concerns they may have.
• Encourage happy clients to leave reviews: If you know a client is satisfied with your services, kindly ask them to share their experience online. This will help boost your online reputation.
• Learn from negative feedback: If you receive a negative review, treat it as an opportunity to learn and improve. Use that feedback to make necessary changes in your business practices.

By following these steps, you’ll be on your way to building a strong online presence for your lash business. Now, get excited and start spreading the word about your fabulous lash services!

Nurturing Client Relationships

Starting a lash business is an exciting venture, and building strong relationships with your clients is a crucial key to success. As a lash artist, your skills and artistry will attract clients, but nurturing client relationships will ensure their loyalty and satisfaction, helping your business thrive in the long run.

When you meet a new client, make a lasting impression by taking the time to understand their needs and preferences. Show genuine interest in their concerns and offer personalized suggestions for the best lash style for them. Excellent communication is vital in this process, and don’t hesitate to ask questions to ensure that you meet their expectations.

One way to make clients feel valued is by keeping a consistent appointment schedule and respecting their time. Inform them when their appointment will start and finish, allowing them to plan the rest of their day confidently. Accommodate a 10-minute buffer period around appointments to show flexibility if they are running late or if you need more time for their service.

After each appointment, be proactive in following up with your clients. Send a thank you message or ask for feedback, showing that you value their opinion. This not only keeps the communication going but also gives you the opportunity to address any concerns, ensuring your clients always leave your salon happy and satisfied.

Lastly, never underestimate the power of small gestures. Send personalized offers, birthday discounts, or even just a friendly message checking in on them occasionally. These thoughtful actions go a long way in showing your clients that they matter and are not just a number in your appointment book.

By focusing on nurturing client relationships, your lash business is sure to flourish, and your clients will continue to return for your outstanding services. So go ahead and dazzle them with your exceptional skills and warm, attentive approach – your success awaits!

Growing Your Lash Business

Expanding Client Base

Growing your lash business is an exciting venture, and expanding your client base should be a primary goal. To attract new clients, focus on strengthening your online presence . Establish a consistent and engaging social media presence to showcase your work and connect with potential clients. Use platforms like Instagram, Facebook, and Google My Business to reach a wider audience.

Offer promotional deals or refer-a-friend incentives to encourage existing clients to bring in new customers. Networking with local salons, spas, or wellness centers can also generate leads. Additionally, attending industry events and trade shows is another excellent way to make connections and attract new clients.

Collaborations and Partnerships

Collaborating with other businesses and professionals in your industry can boost your lash business’ growth. Forming partnerships with influencers or beauty blogs can create buzz and excitement around your brand. Collaborate on content, such as tutorials or product reviews, to showcase your expertise and attract new clients.

Network with complementary service providers, such as makeup artists or hairstylists, to recommend each other’s services to clients. This can help both parties expand their clientele and create loyal customers. Joint promotions and co-hosted events can also amplify your reach and foster a mutually beneficial relationship.

How Does The Lash Industry Work?

Starting your own lash business can seem daunting at first, but with the right knowledge and enthusiasm, you can make your dream a reality. Let’s explore what makes the lash industry so prosperous and exhilarating!

First, it’s essential to familiarize yourself with the different types of lash services offered in the market. Some popular options include eyelash extensions, strip lashes, cluster lashes, and lash lifts. Each of these services cater to varying client preferences and needs, so understanding their characteristics will help you decide on the best ones to offer in your business.

The lash market is rapidly evolving, with new trends and innovations emerging regularly. To stay ahead in this competitive industry, you should keep tabs on current and upcoming trends. Follow industry news, visit beauty conferences, and network with other professionals to learn about state-of-the-art techniques, materials, and products. This will help you offer the most advanced lash services to your clients, setting your business apart.

An essential aspect of the lash industry is understanding your target audience. Various demographics have different needs and preferences concerning lash services. For instance, some clients may seek lash enhancements for everyday wear, while others might be interested in more dramatic options for special occasions. Identifying your ideal customer base will help you tailor your lash services to their needs, ultimately making your business more appealing.

The demand for environmentally friendly and cruelty-free lash products has steadily increased in recent years. As the market becomes more conscious of ethical considerations, you should consider incorporating eco-friendly and sustainable practices into your business. This could include using cruelty-free lash adhesives, biodegradable packaging, or sourcing environmentally friendly products. Leading by example can help reinforce your commitment to responsible business practices and attract clientele with similar values.

Now that you have a better understanding of the lash industry, you’re well on your way to creating a thriving, successful lash business. Keep this knowledge close and let it guide you on your journey. Remember, dedication and enthusiasm for your craft are the keys to achieving a prosperous lash business that leaves customers coming back for more!

Final Word on How to Start a Lash Business

Remember, growing your lash business takes time and effort, but with perseverance and a focus on expanding your client base and forming strategic collaborations, you can achieve success in the competitive beauty industry.

Jenn Leach, MBA

Jenn Leach is a Houston-based MBA with over a decade of experience in the banking industry. She writes at Millennial Nextdoor where she writes finance, money, business, and lifestyle content to help millennials create additional income streams online. Join her on Substack at https://jennleach.substack.com.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name and email in this browser for the next time I comment.

Recent Posts

15 Must-Have SAAS Tools for Business

This article is going to cover 15 must-have SAAS tools for business. Today, businesses have more tools at their disposal than they could ever use. And we see it as a good thing. With so many...

Terms and Conditions - Privacy Policy

HOME OF AUSTRALIA'S LASH CONFERENCES AND LASH EDUCATOR COURSE | JOIN OVER 1500 STUDENTS WORLDWIDE

Item added to your cart

Creating a lash extension business plan for your business success.

If you're considering starting your own lash extension business, having a well-thought-out business plan is essential for success. A business plan serves as a roadmap that outlines your goals, strategies, and financial projections, helping you make informed decisions and stay on track towards building a thriving lash extension business. In this article, we will provide you with a step-by-step guide on how to create a lash extension business plan, using relevant keywords that are highly searched yet low in competition.

Keyword: Lash extension business plan

Define Your Business Goals: The first step in creating a business plan is to clearly define your business goals. What do you want to achieve with your lash extension business? Is it to offer high-quality lash extension services to a specific target market, expand your services to multiple locations, or create your own line of lash extension products? Define your short-term and long-term goals, and make sure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Conduct Market Research: Market research is crucial in understanding your target market and identifying your competitors. Conduct thorough research to determine the demand for lash extension services in your area, the demographics of your target audience, and the pricing and services offered by your competitors. This information will help you identify opportunities and challenges in the market, and enable you to make informed decisions in your business plan.

Develop Your Brand: Your brand is the identity of your lash extension business and sets you apart from your competitors. Define your brand positioning, values, and unique selling proposition (USP). Create a compelling brand name, logo, and visual elements that reflect your brand identity and resonate with your target audience. Incorporate your brand elements into your business plan to ensure consistency in your marketing efforts.

Outline Your Services and Pricing: Clearly outline the lash extension services you plan to offer and your pricing strategy in your business plan. Include details such as the types of lash extensions you will provide, the duration of each service, and the pricing structure for different lash styles or fills. Your pricing strategy should be competitive yet profitable, taking into consideration factors such as the cost of materials, labor, and overhead expenses.

Develop Marketing Strategies: Marketing is crucial in attracting and retaining clients for your lash extension business. Outline your marketing strategies in your business plan, including digital marketing tactics such as social media marketing, content marketing, and email marketing, as well as traditional marketing methods such as print ads, flyers, and local events. Incorporate keywords such as "lash extension marketing strategies" or "digital marketing for lash extension business" to optimise your content for SEO.

Create a Financial Plan: A solid financial plan is essential for the success of any business. Develop a financial plan in your business plan that includes your startup costs, ongoing operating expenses, revenue projections, and profit margins. Identify potential funding sources, such as personal savings, loans, or investors, and outline how you plan to manage your finances, including budgeting, cash flow management, and financial reporting.

Develop an Operations Plan: Your operations plan outlines how your lash extension business will function on a day-to-day basis. Include details such as your business location, facilities and equipment, staffing requirements, and inventory management. Also, outline your customer service policies, appointment booking system, and other operational procedures that will ensure smooth operations and exceptional customer experience.

Include a SWOT Analysis: A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a critical component of your business plan. Identify your business's strengths, such as your unique skills, experience, or competitive advantage, as well as your weaknesses, such as lack of experience or resources. Identify opportunities in the market that you can capitalise on, and potential threats, such as competition or regulatory changes.

If you are ready to get planning then check out our very own lash business planner to help you get on your way to lash business success which has everything you need inside to plan including a content planner. Linked Below

PURCHASE OUR LASH BUSINESS PLANNER

Leave a comment

Please note, comments need to be approved before they are published.

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Eyelash Business Plan Template & Guidebook

Ready to make a splash in the beauty industry? Get your lash business up and running like a pro with The #1 Eyelash Business Plan Template & Guidebook. This comprehensive guidebook will provide you with the resources, support and information needed to ensure success in the highly competitive beauty market. With the help of this guidebook, you'll be able to create an effective business plan that will help you stand out from the competition and maximize your profits. Start your journey to lash business success today by taking advantage of this invaluable resource!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Eyelash Business [11 Steps]
• 10+ Best & Profitable Eyelash Business Ideas [2023]
• 25 Catchy Eyelash Business Names:
• List of the Best Marketing Ideas For Your Eyelash Business:

How to Write a Eyelash Business Plan in 7 Steps:

1. describe the purpose of your eyelash business..

The first step to writing your business plan is to describe the purpose of your eyelash business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a eyelash business:

Our mission at [Eyelash Business Name] is to enhance the beauty and confidence of our customers by providing high-quality products and exceptional customer service. We strive to create an empowering, positive environment where anyone can explore new looks and boost their self-esteem.

2. Products & Services Offered by Your Eyelash Business.

The next step is to outline your products and services for your eyelash business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your eyelash business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your eyelash business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your eyelash business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a eyelash business?

• Eyelash extensions and supplies
• Sanitation products
• a valid business license
• Adequate insurance
• Comfortable workspace
• Advertising materials
• Legal documents

5. Management & Organization of Your Eyelash Business.

The second part of your eyelash business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your eyelash business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Eyelash Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a eyelash business varies based on many different variables, but below are a few different types of startup costs for a eyelash business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your eyelash business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your eyelash business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your eyelash business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Eyelash Business Plans:

Why do you need a business plan for a eyelash business.

A business plan for an eyelash business is necessary for a variety of reasons. It serves as a roadmap for the company, outlining the goals and objectives that need to be achieved in order to be successful. Additionally, it provides potential investors with the information they need to make informed decisions about investing in the business. In addition, it helps entrepreneurs identify potential risks and create strategies to mitigate them. Finally, a business plan will help attract financing, helping a business start up or expand.

Who should you ask for help with your eyelash business plan?

It is always a good idea to ask a business advisor or mentor for help when creating a business plan. A professional with experience in the eyelash industry, such as a lash technician, business owner, or consultant, can also provide valuable guidance. Additionally, online resources like legal and financial advisors and small business seminars can provide valuable insight into the process of starting a successful eyelash business.

Can you write a eyelash business plan yourself?

Yes, it is possible to write a business plan for an eyelash business, provided that you have enough knowledge on the subject. To create your plan, you should start by researching the market and developing a marketing strategy that will help you reach your target audience. Additionally, you should analyze the competition in the market and figure out how to stand out from them. Once you have all this information, you can begin to write a comprehensive business plan that outlines all aspects of your business, including your financial projections and strategies for growth. Additionally, you may want to consult with an experienced business consultant or mentor to help ensure that your plan is thorough and accurate.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How To Start a Lash Business in 2024 | Complete Guide

With so many new developments in the beauty industry, figuring out how to start a lash business can seem intimidating at first, but there are a number of things you can do to make it easier.

What You Will Learn

In this article, we’ll go over the requirements for owning an eyelash extension business, basic costs, how to start a lash tech business at home, as well as some tips and a helpful checklist.

Jump to The Section You Like

Requirements for owning a lash business, how to start a lash business at home, how much does it cost to start an eyelash business, eyelash business starter kit, starting a lash business checklist, owning a lash business pros and cons.

When you’re preparing everything you need to start a lash business, it might be tempting to jump in and search for equipment first. But before you buy the right tools and decide on your services menu, you’ll need to do some research.

The licenses and permits that you’ll need to run an eyelash extension business will vary by state, so be sure to research what’s required in your area. You can include these costs in your business plan and startup budget, too.

You may be wondering “How do I start my own lash business, and what are the basic requirements?”

You’ll want to start with the following:

Get Your Licenses and Certificates

What licenses do you need to open an eyelash extension business? It depends on where you are.

While some states require anyone offering lash extensions to clients to have a cosmetologist or esthetician’s license, others will let you obtain a simpler certification by attending a course or completing an apprenticeship program.

Check your state’s website and familiarize yourself with local education and licensing requirements.

Cosmetologist License: You’ll usually need to be over 18 and have graduated from an accredited program or served an apprenticeship, then passed a series of professional exams and completed on-the-job experience to obtain this.

Eyelash Extension Business Operation License: This is the standard license that all small businesses need. Check your state’s website or apply directly to the U.S. small Business Administration with your name, business name, and social security number.

Certificate of Occupancy: A building inspector will check your lash studio’s safety, including fire, electrical safety and water hookups.

2. Register Your Lash Salon

Apply for a TIN: Your Tax Identification Number is a 9-digit number you can get from the IRS. Even if you’re not employing other lash artists, you’ll still need one.

Check State Name Rules: You’ll need a professional lash business name , but some states have specific requirements for this. Check the state’s website before you decide on one.

3. Get the Necessary Permits

Retail Seller Permit: You’ll need this to sell lash supplies or products to clients if your state collects sales tax. Check the U.S. Small Business Administration or your state’s website for more information.

Building Permits: These are state-level permits to cover any building or renovation work at your new location. Costs vary by state.

EIN: Your Federal Employer Identification Number is used when filing federal and state taxes, staff payroll, and other paperwork. Provide the IRS or your state’s website with your business license, personal information and a description of your services.

4. Get Insurance

Insurance costs usually vary between $50 to $250 a month. The most common kind is “general liability” insurance. This protects against property damage and claims against your business.

5. Sign a Lease

You may want to check with a lawyer, but there are online templates available, too. Take care of this step before investing any money in renovations. If you’re buying the space, contact a lawyer to help with the sale.

We recommend you to check out our post on lash business cards .

Maybe you’re wondering how to start a lash extension business at home, but you’re not sure where to begin.

Starting your career as a home-based lash artist can be a great way to be your own boss and earn money, and having your lash studio at home will certainly cut down on rent.

Here are some tips to help:

Create a Professional Space: In order to make your brand successful, you’ll need a separate area that’s free from distractions and dedicated just to this service. Make sure clients will have privacy.

Understand Local Laws: Each state has health and safety laws governing home-based businesses, so search your local website and make sure you can comply with health and safety requirements.

Set Goals: Get your business plan ready (more on this later), create your budget and figure out what your customer base will be. Where do you want to be in six months and how will you get there?

Be Money Smart: Even if you’re only operating part time, create a separate bank account and get another credit card for business-related expenses. This makes it much easier to keep an eye on income and expenditures.

Line Up Marketing: You wouldn’t perform eyelash extensions without the right tools, and marketing your home-based business is just as serious. Have a plan to reach new customers and spend time every day on getting the word out.

Bookkeeping: Take balancing your books just as seriously as you would if you were operating a large lash studio. If in doubt, ask an accountant to look things over.

Use Lash Salon Software : Whether you’re home-based or running a large lash shop, this software makes online booking, inventory, scheduling and customer-relations much easier. It’s a huge time and stress-saver.

You’re probably wondering “How much does it cost to start a lash business?” The amount can vary by state, but here’s an idea of what to expect.

Licenses and Fees

Licenses: A small business license in the U.S. usually costs between $100-$400 , including processing fees.

Certificates: A Certificate of Occupancy requires different inspections depending on your state, but you should budget at least $250 for the process, plus the price of any repairs if required.

If you have other lash artists on staff, they’ll need cosmetology licenses or certificates and their training will need to be kept up to date. The fee to renew these varies by state, but is usually around $50.

Permits: Retail laws will vary by state, but permits are usually required if you plan on selling products to customers. Make sure to keep this in mind if you’re going to market retail products to clients along with eyelash extensions or other services.

Legal Fees: Ask a lawyer to review your lease or bill of sale, help you file all the paperwork correctly and navigate state and insurance requirements. They usually charge about $200 per hour for their services.

Business Location

Rent Deposit: This is your first month’s rent, but may sometimes include an additional deposit to cover things like furnishings.

Eyelash Studio Fit-out: These costs can vary a lot based on your tastes, the brand image you want to create, your client base, budget and the size of the room. Get multiple price quotes before deciding.

Furniture: To begin, a good-quality eyelash bed or recliner can cost $200 or more. Add to that any furniture for your client reception areas and staff break rooms.

Signage: A professional-looking sign featuring your lash business logo helps boost your brand and bring customers in, but keep in mind that a graphic design business can charge several hundred dollars. It’s a good idea to shop around before selecting a local artist.

Eyelash Supplies/ Lashing Equipment

When it comes to supplies and lash tech equipment, how much do you need to start a lash business?

It’s usually best to start with the basics that you’ll need to offer services to clients, then order more as your business (and client base) expands over time. See our post on Lash Supplies for more details.

A complete set of new equipment and eyelash extension tools can start at several hundred dollars, but you can easily spend more if you’re investing in different ranges of lashes and providing clients with multiple specialty services.

Business Website

This is among your most powerful marketing tools, especially if your target market is young, professional clients.

You can offer online booking, post your services and price menu, and take advantage of social media for easy marketing- who doesn’t love Instagram, after all?

Websites are essential for success and brand awareness nowadays.

You can create an eyelash extension business website by using a free online template, or hire a web designer to help. They charge between $300- $700 for this service.

Starting Stock

This can be divided into salon products (everything you’ll use on clients, like glue, eyelash extensions, etc.) and retail products that you’ll be selling. Make sure to budget and track the prices of these separately.

Pro tip: If you’re wondering how to start a lash business with no money on hand, check out the small business development centers sponsored by the SBA . This is just one source of funding you can search through- there are also many options available in each state.

Before you schedule your first client for eyelash extensions, you’ll need to plan your shopping list. With so many eyelash business ideas out there, deciding on what supplies and tools you’ll need might seem overwhelming.

The best way to start is by developing a list of “needs” and “wants.” The list of items you’ll need can serve as your starter kit. Then, you can buy the extra supplies you want later as you expand.

You’ll most likely need:

Furniture: Eyelash beds, recliners, reception desks, waiting room furniture, product displays, lighting,trolleys, shelving and wall decor.

Tools and Supplies: Magnifying lamps, rolling stools, eyelash extensions, glue for lashes, primer, swabs, cotton pads, gloves, tweezers, makeup remover, eyelash curlers, mascara, under-eye pads, and glue remover.

Management: A dedicated cell phone or landline, computer or laptop, management software for eyelash businesses to help you with scheduling, appointments, inventory, etc. , a POS system, and a cash register.

There’s a ton of things to consider when you’re getting ready to start a lash business, and having a plan is important.

Here are the basic steps to follow:

Choose a Business Model: Do you want to join a franchise or be independent? Also, do you plan on working alone, hiring lash artists or renting space to others?

Draw Up Your Business Plan and Service Menu: This plan is an outline you’ll follow as you develop your business, and small business loan providers will ask to see it. It usually includes your target clients, budget, marketing plan, cash flow projections and a description of the services you’ll offer.

Also included are recurring expenses like staff salaries, supplies, rent and insurance.

Choose a Location: Will you do lashes at home, in a shopping mall or have a mobile lash studio? This will help you understand your clients and expenses better, too.

Secure Funding: Try for at least six months worth of expenses at startup. You can use savings, ask friends and family or your local credit union. There are also loans and grants available for startups. Have a repayment plan and budget ready.

Get Separate Accounts: Set up a dedicated bank account and credit card to avoid mixing your income and expenditures with personal finances.

Develop Your Brand: This will help define your business. Start by brainstorming a logo, choosing your interior design style and above all, have fun with it. Pinterest is a great source of inspiration.

Create a Marketing Plan: Design your website and social media pages, choose a logo, and reach out to local groups. Your family and friends can help promote you, too.

Be sure to set up your Google My Business account information, along with photos to make you easier to find. This is another way that software for managing a lash business can help- you can connect with clients and boost your reviews.

Get Software For Eyelash Businesses: this will save time, money and stress. You can offer easy online booking, manage schedules, track inventory, receive payments, and get fast feedback.

Choose a Credit-Card Processing Provider: Different companies provide a range or equipment and rates, so shop around for the best deals.

Get Staff and Plan Training: Unless you’re the only lash artist on site, you’ll need to do some recruiting.

Decide on your staffing needs, any specialty training, course certifications or skills you require, and then post advertisements on local job boards. Finally, allow enough time before opening day to get to know your team and train them.

Find Suppliers: Check your plan again- the staff and services you’ll offer will determine how many supplies to order. Shop around and see what suppliers offer, and don’t be afraid to compare prices.

Your free lash business opening checklist will look like this.

If you’re about to start a mink lash business or are getting ready to open a home studio, then it’s important to understand that there are both advantages and disadvantages that you should prepare for.

Pros of Running Lash Businesses

Independence: You can be your own boss, set your own hours and keep the profits that you bring in. Talk about a great career!

Creativity: This is your chance to shine as you nurture your dream, make your ideas a reality and learn exciting new skills. Plus, working with people can be a lot of fun and very rewarding.

Opportunity: A full set of classic lashes can cost over $100 , and this can multiply many times over if you’re fully booked. These numbers can translate into significant income, if you manage things well.

Cons of Running Lash Businesses

Admin Work: Of course, there’s a lot to keep track of- including updating your social media pages, managing the schedule, keeping track of inventory and more. The right software for lash businesses can help and make this all much easier.

Taxes, Legal Knowledge and Bookkeeping: You’ll need to stay on top of the paperwork, insurance and make sure that all legal requirements are met and inspections are kept up to date.

Slower Times: All businesses, even the most successful ones, will have ups and downs. Even during the quieter weeks, you’ll still have to make sure you can pay your staff and meet expenses.

Lash businesses are a great way to make money doing something you love while also meeting some amazing people in your community.

When you’re first figuring out how to start a lash business, it might seem like there’s a lot to keep track of. Don’t worry- a bit of planning as you go along will make a huge difference. The best way to be (and stay) successful in this industry is to stay organized.

What makes a new business start-up successful?e https://link.springer.com/article/10.1023/A

The financing of business start-ups https://www.sciencedirect.com/science/article/pii/S0883902603000296

Is it equally difficult for female entrepreneurs to start businesses in all countries? https://search.proquest.com/openview/66122fe70bd003255bfac80f070b1218/1?pq

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

• How To Start a Lash Business

A Guide to Launching an Eyelash Extension Business

Main Sections In This Post Steps To Starting An Eyelash Extension Business Points to Consider Knowledge Is Power Featured Video

Explore our step-by-step guide to launching an eyelash extension business. Discover valuable examples and resources to aid your journey.

Access relevant search results to stay updated and informed. Use these resources during startup and beyond.

Don’t forget to bookmark this page for easy reference!

Let’s get started with the steps.

Steps to Starting an Eyelash Extension Business

Below are the steps to starting an Eyelash extension business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Eyelash Extension Business Overview
• Researching Your Eyelash Extension Business
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose an Eyelash Extension Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1.  An Overview of What You’re Getting Into

Passion: The Driving Force Behind Your Eyelash Extension Business

Starting an eyelash extension business requires a vital ingredient: your passion.

Your feelings towards business ownership are crucial, as passion fuels success.

When passionate, challenges drive you to find solutions; lacking them leads to seeking an exit.

Picture this: You’ve achieved your wildest dreams, owning wealth and fulfilling goals.

With ample funds and no worries, would you start an eyelash extension business? A “yes” suggests your passion aligns with entrepreneurship.

A “no” begs the question: What truly resonates with you?

In essence, your business should ignite your fervor. Pursue your passions, not just profits. Success follows when your heart is in your enterprise, not just the income it yields.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning an Eyelash Extension Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning an Eyelash Extension Business

Understanding an Eyelash Extension Business

An eyelash extension business is a specialized beauty service that focuses on enhancing the appearance of clients’ eyelashes.

This involves the application of individual or strip eyelashes to achieve longer, fuller, and more voluminous lashes.

The goal is to provide clients with a natural or dramatic look, depending on their preferences.

This business requires meticulous skill and precision, as the delicate nature of the eye area demands the utmost care.

Lash technicians must have a keen eye for detail and a steady hand to apply each lash correctly and uniformly.

Different techniques and materials are used, such as synthetic or mink lashes, adhesives, and various lash lengths and curls.

Beyond the technical aspects, successful eyelash extension businesses also prioritize excellent customer service and aftercare.

Building trust and rapport with clients is crucial, as their satisfaction and recommendations contribute significantly to the business’s success.

Overall, an eyelash extension business combines artistry, skill, and a customer-centric approach to enhance the beauty of clients’ eyes.

Day-to-Day Tasks of Managing an Eyelash Extension Business

Running an eyelash extension business involves various tasks:

• Client Appointments: Scheduling and managing appointments to ensure a smooth flow of customers.
• Consultations: Understanding clients’ preferences and recommending suitable eyelash styles.
• Application: Applying eyelash extensions with precision and attention to detail.
• Sanitization: Maintaining a clean and sterile environment to ensure customer safety.
• Inventory Management: Tracking and restocking eyelash supplies and tools.
• Customer Service: Addressing client concerns, providing aftercare instructions, and ensuring satisfaction.
• Marketing: Promoting the business through social media, website, and word of mouth.
• Record Keeping: Maintaining records of appointments, client information, and finances.
• Skill Improvement: Staying updated with the latest techniques and trends in eyelash extensions.

Balancing these tasks ensures the success of your eyelash extension business and client satisfaction.

b.) Eyelash Extension Business Models

Eyelash Extension Business Setups and Business Models

In eyelash extension businesses, various setups and business models can be pursued.

These options cater to different preferences, goals, and market segments.

Solo Lash Technician Setup:

Operating as a solo lash technician involves providing personalized services to individual clients.

This setup is often home-based or within a salon or studio.

It offers flexibility and control over appointments and pricing.

Lash Studio or Salon Setup:

Establishing a lash studio or salon involves creating a dedicated space for eyelash extension services.

This model can accommodate multiple technicians, serving a higher volume of clients. It often requires more investment but offers a professional setting.

Mobile Lash Services Setup:

Mobile lash services bring convenience to clients by offering on-site treatments.

Lash technicians travel to clients’ homes, offices, or events. This setup requires mobility and a well-equipped setup for a versatile experience.

Franchise or Chain Option:

Joining a lash extension franchise or chain allows entrepreneurs to leverage an established brand and business model.

Franchises provide support, training, and a recognized name but may involve franchise fees.

Choosing the right business model from the beginning is crucial, as switching your model later is more challenging.

Identifying a profitable and high-demand niche for your eyelash extension business is essential.

By assessing your strengths, goals, and target market, you can determine the most suitable setup and business model that aligns with your vision for your eyelash extension venture.

c.) Pros and Cons of Owning an Eyelash Extension Business

Balancing Pros and Cons of Business Ownership

The allure of entrepreneurship comes with its upsides and downsides.

While the rewards of owning and operating a business are enticing, overlooking potential challenges can lead to unforeseen hurdles.

Pros of Business Ownership:

Independence, potential for financial success, creative control, flexibility in decision-making, and the opportunity to shape your brand’s identity.

Cons of Business Ownership:

Financial risk, long working hours, uncertain income in the beginning, administrative responsibilities, and the need to adapt to market changes.

It’s essential to evaluate these aspects to gain a comprehensive perspective.

Recognizing potential obstacles empowers you to devise strategies for overcoming them, enhancing your preparedness for the entrepreneurial journey.

For more, see Pros and Cons of Starting a Small Business.

d.) Challenges You Could Face When Starting and Operating an Eyelash Extension Business

Navigating Challenges in Starting an Eyelash Extension Business

Starting an eyelash extension business presents various challenges aspiring entrepreneurs must be prepared for.

Skill Mastery:

Achieving proficiency in applying eyelash extensions requires extensive training and practice.

Licensing and Regulations:

Understanding and complying with local regulations and licensing requirements for beauty services is crucial.

Building Clientele:

Attracting and retaining clients in a competitive beauty industry can be challenging.

Business Promotion:

Promoting your eyelash extension business to stand out requires strategic marketing efforts.

Supplies and Inventory Management:

Sourcing high-quality supplies and managing inventory to meet client demands while minimizing waste is a delicate balance.

Financial Management:

Budgeting for initial investments, operational costs, and unforeseen expenses is essential.

Time Management:

Running an eyelash extension business demands efficient time management for appointments, administrative tasks, marketing, and skill improvement.

Customer Satisfaction:

Meeting client expectations and ensuring their satisfaction is paramount.

Developing a comprehensive business plan and seeking guidance from industry experts can help mitigate these obstacles and set the foundation for a successful venture.

e.) Questions You Need to Consider for Your Eyelash Extension Business

Preparation for Launching Your Eyelash Extension Business

Before embarking on your eyelash extension business venture, it’s imperative to address key questions that will assist you in anticipating potential challenges and making well-informed decisions.

Business Model: What type of eyelash extension business model are you considering?

Role Allocation: Will you personally handle all the work, or will you hire employees?

Management Approach: Do you intend to manage your business, or are you considering hiring a manager?

Customer Acquisition: How will you get customers?

Customer Retention: How will you keep customers coming back?

Partnerships: Are you interested in seeking partners or investors?

Physical vs. Online: If applicable, are you considering a physical brick-and-mortar setup, or do you plan to operate online?

Long-Term Goals: Have you considered growth? What are your long-term goals?

By proactively addressing and answering these pivotal questions, you’ll equip yourself with valuable insights to establish a strong groundwork and adeptly navigate potential challenges as you embark on your eyelash extension business journey.

3. Research

Eyelash extension business research.

Conducting Comprehensive Research for Your Eyelash Extension Business

• Embarking on your entrepreneurial journey necessitates thorough research to grasp the nuances of your intended business.
• Acquiring quality information serves as a foundation for informed decision-making, preventing surprises.

Expert Insights:

• An excellent source of reliable insights is individuals experienced in running an eyelash extension business.
• Their expertise provides invaluable guidance garnered from years of hands-on experience.
• Engaging with such experts can offer priceless insights.

Article Resource:

• To facilitate this, I’ve authored an article outlining strategies for identifying and approaching these knowledgeable individuals.
• While the details extend beyond this post’s scope, I strongly recommend perusing the linked article to understand the path you’re embarking upon comprehensively.

Your investment in research today will pave the way for a successful tomorrow.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding Your Target Audience for Your Eyelash Extension Business

A crucial aspect of business success is comprehending your target audience.

When you deeply understand your potential customers, you can tailor your offers to resonate with them, thus enhancing their interest in your eyelash extension business.

Target Market Ideas:

• Brides-to-be seeking wedding-ready eyelash enhancements.
• Individuals preparing for special occasions like proms or parties.
• Professionals in the beauty and fashion industry.
• Those who prioritize self-care and personal grooming.
• Individuals interested in cosmetic enhancements.
• Regular salon-goers seeking a new beauty service.
• Individuals with sparse or short eyelashes.
• Beauty enthusiasts exploring trendy services.

By pinpointing your target market, you can refine your business strategies to cater to their needs and preferences, setting the stage for a thriving eyelash extension business.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Startup Costs for Your Eyelash Extension Business

Launching your eyelash extension business successfully requires a clear understanding of startup costs.

Accurate estimation ensures a smooth transition from planning to execution.

Factors Affecting Costs:

• Business size and scope
• Location selection
• Equipment purchase (new or used)
• Hiring employees
• Rent or lease expenses

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit Analysis:

Your sales and profits are influenced by the following:

• Popularity of your services
• Demand in the market
• Effective marketing strategies

Ensuring Profitability:

Profitability entails more than sales revenue; it involves balancing income and various expenses, including rent and payroll.

To thrive, your sales must cover monthly expenses and enable salary payments.

For More, See Estimating Profitability and Revenue.

Understanding startup costs and profit dynamics prepares you for a well-managed eyelash extension business, ensuring financial stability and success.

Simple Sample: Financial Lists to Consider As a Starting Point

Note: Focus on the issues more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues. 

Sample Estimated Startup Costs (USA):

• Rental deposit: $2,000 – $5,000
• Remodeling and decor: $3,000 – $8,000
• Lash extension kits: $500 – $1,000
• Furniture and fixtures: $1,000 – $3,000
• Licenses and Permits: $200 – $500
• Website and branding: $500 – $1,000
• Initial advertising: $300 – $700
• Initial Inventory: $300 – $700
• Miscellaneous: $500 – $1,000

Total Startup Costs: $8,000 – $20,000

Sample Monthly Expenses (USA):

• Rent: $800 – $1,500
• Utilities: $100 – $300
• Salaries and Wages: $1,500 – $3,000
• Supplies and Inventory: $400 – $800
• Marketing and Advertising: $200 – $500
• Loan Payments: $300 – $600
• Miscellaneous: $200 – $400

Total Monthly Expenses: $3,900 – $7,100

Sample Profit per Sale (USA):

• Classic Lash Set: $70 – $100
• Volume Lash Set: $100 – $150
• Lash Fill: $50 – $80
• Lash Lift and Tint: $60 – $90

These samples provide insight into considerations for your eyelash extension business.

Costs and profits vary based on multiple factors.

Adjusting costs can significantly impact business success. Small shifts in high-volume sales can affect overall profits.

Business profitability often takes time due to customer base building and operational fine-tuning.

Individual figures differ; seek professional advice when calculating startup costs, expenses, and potential revenues for your unique situation.

5. Choosing The Right Business Location

Selecting the Ideal Location for Your Eyelash Extension Business

The success or downfall of your conventional local business hinges greatly on your chosen locale.

Starting in an area where the demand for your offerings is lacking sets you up for failure even before launch.

Conversely, gaining traction amid competitors in a saturated market becomes an uphill battle.

The sweet spot is a location with balanced demand and manageable competition.

Affordability is key too. While a bustling area may boost exposure, ensure costs don’t eclipse earnings.

Opting for a cheaper spot seems tempting, yet you need enough customers to sustain sales.

For some, operating from home works – ideal for online or low-interaction setups.

It’s a stepping stone; contemplate shifting to commercial space as your business flourishes.

In essence, location is pivotal for success. Carefully research and assess prospects to make a well-informed choice.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

The Power of Crafting a Mission Statement for Your Eyelash Extension Business

A mission statement is your compass, guiding your business’s purpose. It ensures focus and reminds you of your core value to customers and the community.

Crafting a compelling mission statement:

• Sets Clear Direction : It outlines your business’s intent, aligning you with your purpose.
• Guides Decision-Making : When faced with choices, it helps you choose what aligns with your mission.
• Communicates Identity : It tells customers what your business stands for and its unique value.
• Motivates and Inspires : It energizes you and your team, driving collective efforts.
• Builds Brand Loyalty : Customers resonate with businesses with a clear and meaningful mission.

Mission Statement Examples:

• “Enhancing Beauty, Empowering Confidence – One Lash at a Time”
• “Creating Strikingly Beautiful Eyes, Inside and Out”
• “Elevating Elegance, Building Self-Esteem through Lashes”
• “Crafting Exquisite Lash Creations, Inspiring Radiance”
• “Where Every Lash Tells a Story of Glamour and Grace”

Each statement encapsulates a distinct mission, reflecting the essence of an eyelash extension business.

For more, see, How To Create a Mission Statement.

7. Creating A Unique Selling Proposition (USP)

Crafting a Unique Selling Proposition (USP) for Your Eyelash Extension Business

A USP defines what sets your business apart, compelling customers to choose you.

It’s your competitive edge that resonates with your target audience.

Importance of a Strong USP:

• Differentiates Your Business : It highlights your uniqueness in a crowded market.
• Captures Attention : A strong USP grabs customers’ attention and keeps them engaged.
• Addresses Customer Needs : It showcases how your business fulfills their desires or solves problems.
• Builds Brand Identity : Your USP shapes your brand’s identity and customer perception.

Examples of USPs for an Eyelash Extension Business:

• “Impeccable Lashes, Crafted by Certified Artists”
• “Unveil Your Inner Radiance with Expertly Applied Lashes”
• “Experience Lash Elegance Tailored to Your Individual Style”
• “Lash Mastery: Transforming Eyes, Elevating Confidence”
• “Luxury Lashes, Elevating Beauty Beyond Expectations”

Each USP highlights a unique aspect of the business, emphasizing the value it brings to customers.

8. Choose a Business Name

Crafting a Memorable Business Name for Your Eyelash Extension Venture

Your business name is your brand’s first impression. It should reflect your uniqueness, be memorable, and align with your services.

Key Considerations:

• Catchy and Descriptive : The name should convey your business’s essence.
• Easy to Remember : Simplicity ensures people recall your name easily.
• Availability : Confirm the name isn’t trademarked or taken online.
• Future-Proof : Consider if the name suits potential expansions.

30 Creative Eyelash Extension Business Name Ideas:

• LashHaven Elegance
• Graceful LashCraft
• Enchanting BlinkStudio
• FlutterVerse Lashes
• DivineLash Couture
• Luminous LashArt
• Opulent EyeWings
• LashWhisper Glam
• StarryGaze Extensions
• RadiantLash Haven
• LashFinesse Boutique
• AllureLash Emporium
• GlamourAura Studios
• LuxeLash Enchantment
• MystiLash Magic
• GlimmerGlow Extensions
• CharmLash Atelier
• EvokeLash Elegance
• EliteLash Adornments
• LushLash Symmetry
• PreciseLash Crafters
• DreamWeave Lashes
• EtherealLash Realm
• CaptivateLash Studio
• CelestialEyeLuxe
• DazzleGlow LashArtistry
• RadiateLash Charm
• EnvisionLash Styles
• EnchantedGaze Studio
• GlamLuxe LashRefined

Remember, your business name embodies your brand’s personality. Choose one that resonates with you and your potential customers.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

9. Register Your Company

Choosing an Unforgettable Business Name for Your Eyelash Extension Venture

Your business name acts as the initial impression of your brand. It should reflect your distinctiveness, remain memorable, and harmonize with your services.

Key Aspects to Ponder:

• Descriptive Appeal : Your business’s essence should be conveyed through the name.
• Simplicity Matters : A straightforward name aids recall among people.
• Availability Assurance : Verify that the name isn’t trademarked or claimed online.
• Future-Friendly : Evaluate if the name suits potential future expansions.

30 Imaginative Eyelash Extension Business Name Ideas:

Remember, your business name encapsulates your brand’s character. Select one that resonates with you and your potential clientele.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

Crafting a Professional Corporate Identity for Your Eyelash Extension Business

Your Corporate Identity (CI) serves as the visual representation of your business.

It encompasses several key elements, including your logo, business cards, website, signage, stationery, and promotional materials.

Components of a Comprehensive Corporate Identity:

• Logo : A memorable symbol that encapsulates your brand’s essence.
• Business Cards : A tangible piece that leaves a lasting impression on potential clients.
• Website : An online platform to showcase your services and interact with customers.
• Business Sign : The physical presence that communicates your brand to passersby.
• Stationery : Consistent letterheads, envelopes, and other paper-based materials.
• Promotional Items : Branded items that extend your business’s reach.

Ensuring a cohesive and professional CI design is crucial. A well-designed CI not only captures attention but also instills confidence in both new and existing customers.

It establishes a consistent and polished brand image that resonates with your target audience.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

Crafting a Comprehensive Business Plan for Your Eyelash Extension Venture

A business plan is a pivotal tool in your entrepreneurial journey for various purposes.

Primarily, it’s a blueprint for acquiring funding or attracting investors.

It also functions as your strategic roadmap, guiding you through both the startup phase and full-scale operations.

Key Elements of a Business Plan:

• Vision and Mission : Define your business’s purpose and long-term aspirations.
• Market Analysis : Understand your target audience and competition.
• Products/Services : Detail what sets your eyelash extension business apart.
• Marketing Strategy : Outline how you’ll attract and retain clients.
• Financial Projections : Forecast your startup costs, expenses, and projected profits.

Choosing Your Approach:

• From Scratch : Craft a personalized plan tailored to your business.
• Professional Help : Consider hiring a business plan expert for tailored guidance.
• Templates : Utilize pre-designed templates for structured planning.
• Business Plan Software : Leverage specialized software for streamlined creation.

Remember, your business plan is a living document that evolves with your journey.

Regularly revisit and revise it as your experience grows, ensuring it remains aligned with your business’s changing needs and goals.

Your business plan is your strategic compass, aiding you in navigating the path to success.

Business Plan Template for an Eyelash Extension Business

Executive Summary

• Mission Statement : Outline the core mission of your eyelash extension business.
• Business Goals : Define short-term and long-term goals.
• Summary of the Plan : Brief overview of the entire business plan.

Business Description

• Industry Background : Description of the beauty industry focusing on eyelash extensions.
• Business Objectives : Specific targets and strategies to achieve them.
• Legal Structure : Type of business entity (e.g., sole proprietorship, LLC).

Market Analysis

• Target Market : Define the ideal customer, including demographics.
• Competitive Landscape : Analysis of competitors, including strengths and weaknesses.
• Market Trends : Current trends in eyelash extensions.
• Service Description : Detailed list of eyelash extension services offered.
• Pricing Strategy : Outline of pricing for various services.
• Supplier Information : Details about suppliers for lash products if applicable.

Sales & Marketing Strategy

• Marketing Goals : Define what you want to achieve with your marketing.
• Marketing Channels : Describe how you’ll promote your services (e.g., social media, local advertising).
• Sales Tactics : Explanation of the sales strategy.

Organization & Management

• Ownership Structure : Detail the ownership structure.
• Team Description : Bios of key team members, including experience and responsibilities.
• Advisory Board : If applicable, details on any business advisors or mentors.

Funding Request

• Funding Needs : Outline the funding required if seeking investment.
• Use of Funds : Explanation of how the funds will be utilized.

Financial Projections

• Revenue Projections : Projected income for the next 3-5 years.
• Expense Forecast : Detailed projection of ongoing expenses.
• Break-even Analysis : Analysis of when the business will become profitable.

SWOT Analysis

• Strengths : Identify core strengths.
• Weaknesses : Acknowledge potential weaknesses.
• Opportunities : Outline opportunities in the market.
• Threats : Recognize potential threats.
• Supporting Documents : Any additional charts, graphs, images, or other supporting materials.
• Summary : Recap of the main points.
• Next Steps : Define clear action steps to move the business forward.

This detailed template provides a robust structure to help formulate a successful business plan for an Eyelash Extension Business.

Tailor the content to your specific market, needs, and business model, and consider consulting with a business advisor to ensure all aspects are thoroughly addressed.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Managing Your Business Finances: Banking and Financial Tools

Establishing a solid financial foundation for your eyelash extension business is paramount. Here’s how to navigate this crucial aspect:

Choosing the Right Bank:

Select a local bank with a strong emphasis on serving small businesses.

A nearby bank allows for more personalized support and tailored financial services.

Benefits of a Separate Business Account:

Maintain a dedicated business account to distinguish business transactions from personal expenses, especially if starting as a sole proprietor.

This practice facilitates precise expense tracking and simplified bookkeeping.

Additionally, it offers documentation for potential tax audits.

Building a Relationship with Your Banker:

Cultivate a professional rapport with your banker.

This connection can offer valuable advice, financial services, and smoother application processes.

Facilitating Customer Transactions:

Having a merchant account or utilizing online payment services allows you to accept credit and debit card payments. This convenience enhances customer experience and boosts sales.

Remember, sound financial management is essential for your business’s success.

Choose a supportive bank, organize your finances, and explore payment options to ensure smooth operations and optimal customer satisfaction.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Securing Financing for Your Eyelash Extension Business

If you’re seeking financial assistance to kickstart your eyelash extension venture, these guidelines can steer you in the right direction:

Exploring Funding Options:

Several funding avenues are available to support your business dream.

These include traditional lenders, private loans, attracting investors, leveraging personal assets or collateral, and more.

Meeting with a Loan Officer:

When meeting a loan officer, be prepared to discuss key aspects of your business, such as your business plan, financial projections, and repayment strategy.

They’ll assess your creditworthiness and business viability.

Essential Documents for Loan Applications:

To apply for a business loan, compile the necessary documents, including:

• Business plan with financial projections
• Personal and business credit history
• Legal business documents (licenses, permits, contracts)
• Collateral details (if applicable)
• Personal financial statements

Creating a comprehensive list of required documents aids in a smoother loan application process, increasing your chances of securing funds for your eyelash extension business.

See, Getting a Small Business Loan for more.

14. Software Setup

Navigating Software Selection for Your Eyelash Extension Business

Choosing the right software is pivotal for streamlined operations.

Here’s how to go about it:

Starting on the Right Foot:

Select software at the outset, as transitioning to a new system later can be complex and disrupt your operations.

Opt for established companies with reliable ongoing support.

Thorough Research:

Explore available software solutions, check for demo versions, and peruse user reviews and forums to gauge user experiences.

Accounting and Financial Management:

Research software options for expense tracking and financial document preparation, crucial for tax filings.

Consult with your accountant or bookkeeper to identify suitable accounting software.

Essential Software for Eyelash Extension Businesses:

To manage day-to-day operations efficiently, consider utilizing software for appointment scheduling, client management, inventory tracking, point-of-sale systems, and social media management.

Investing time in software research ensures you find tools that enhance your business and support its growth.

Check out Google’s latest search results for software packages for an Eyelash extension business.

15. Get The Right Business Insurance

Securing Adequate Insurance Coverage for Your Eyelash Extension Business

Coverage Essentials:

Prepare for unforeseen incidents by securing proper insurance coverage before any business activity occurs.

Comprehensive Protection:

Consider insurance to safeguard customers, employees, property, and anyone on your premises. Professional liability insurance can shield you from legal claims.

Business Interruption Insurance:

Plan for unexpected disruptions with Business Interruption Insurance, which can be crucial in involuntary shutdowns caused by incidents.

Home-Based Businesses:

Inform your home insurance provider to avoid potential policy nullification if you operate from home.

Expert Guidance:

Utilize an experienced insurance broker to ensure comprehensive coverage tailored to your business needs.

Proper insurance protection is a vital aspect of responsible business ownership.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for eyelash extension business insurance .

16. Suppliers, Service Providers and Inventory

Coverage Essentials

Comprehensive Protection

Business Interruption Insurance

Home-Based Businesses

Expert Guidance

For More See, How To Choose a Supplier.

17. Physical Setup

Setting Up Your Eyelash Extension Business Space

The layout is a critical aspect of your eyelash extension business, directly influencing the overall experience for both clients and staff.

A well-designed physical setup ensures optimal functionality, comfort, and aesthetics.

Consider these elements when creating your business layout:

• Reception Area: The first impression matters. Design an inviting reception area where clients can comfortably wait before their appointments. Include comfortable seating, soothing decor, and maybe some retail displays.
• Treatment Stations: Organize treatment stations to promote privacy and efficiency. Each station should have all necessary tools and equipment within easy reach, enhancing the convenience of the lash artists.
• Lighting: Adequate and flattering lighting is crucial for eyelash extension procedures. Use a mix of natural and artificial light to ensure proper visibility while maintaining a relaxing atmosphere.
• Ventilation: Eyelash extension involves fumes from adhesives. Proper ventilation is essential to maintain a comfortable environment for clients and staff.
• Storage: Keep your supplies well-organized and easily accessible. Proper storage solutions enhance efficiency and reduce clutter.
• Sanitary Measures: Maintain a high standard of hygiene. Allocate space for handwashing, sanitizing, and disposing of used materials.

A well-thought-out layout enhances the client experience and streamlines operations for your staff.

Ensure your setup adheres to local regulations and safety guidelines while reflecting your brand’s identity.

Apart from the main business sign, strategically place signs in key locations like parking lots, exits, and special areas.

Well-designed signs enhance navigation and professionalism.

Office Setup

Efficiently manage your business by establishing an organized office space.

Equip it with all the necessary tools and resources for effective business management. A well-equipped office boosts productivity and ensures smooth operations.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Establishing Your Online Presence for Your Eyelash Extension Business

A business website is indispensable in today’s digital age.

It is the primary hub for clients and potential customers to learn about your services and access crucial information.

Key Advantages of Having a Business Website:

• Ownership and Control: Unlike social media profiles, a website gives you full control over content, design, and functionality. You own your space on the web.
• Professionalism: A well-designed website showcases your brand’s professionalism and commitment to quality.
• Information Hub: Your website can host essential details like services offered, pricing, contact information, and frequently asked questions.
• Marketing Tool: Use your website to position yourself as an industry expert by sharing valuable insights through blog posts. This fosters trust and engagement.
• Increased Reach: An online presence expands your reach beyond local boundaries, attracting clients from various locations.

Ensure your website is user-friendly, mobile-responsive, and reflects your brand identity.

Regularly update content and engage with visitors through contact forms, appointment scheduling, and informative blog posts.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building a Dependable External Support Team for Your Eyelash Extension Business

An external support team comprises professionals who offer guidance and services outside your workforce.

While not your direct employees, they play a vital role in your business’s success.

Utilizing Their Expertise:

Engage professionals for projects, contracts, or hourly tasks. Recognize their value and consider expanding your team as needed.

Cultivating Relationships:

Building a reliable support team takes time. Foster strong connections with individuals who bring expertise to various aspects of your business.

Key Team Members:

Consider including the following experts in your external support team:

• Accountant:  Manage financial matters and ensure compliance.
• Lawyer:  Offer legal advice and support for contracts and regulations.
• Financial Advisor:  Provide guidance on business financial planning.
• Marketing Specialist:  Assist in crafting effective marketing strategies.
• Technical Advisors:  Offer insights into technology and industry trends.
• Consultants:  Provide targeted expertise for specific business challenges.

Your support team contributes to your business’s growth and success. Assemble a team that complements your strengths and supports your business’s needs.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Building a Dedicated Team for Your Eyelash Extension Business

Initially, handling various tasks alone might seem cost-effective.

However, as your business expands, it can become overwhelming.

Hiring employees becomes a necessity. When hiring, focus on finding skilled individuals with strong work ethics to improve efficiency and overall operations.

Key Roles for Your Eyelash Extension Business:

• Lash Technicians:  Perform the actual eyelash extension procedures.
• Front Desk/Reception:  Manage appointments, customer interactions, and administrative tasks.
• Marketing Specialist:  Develop and execute marketing strategies to attract and retain clients.
• Bookkeeper/Accountant:  Oversee financial aspects and maintain accurate records.
• Manager:  Supervise daily operations and ensure smooth functioning.

Outsourced Services to Consider:

• Web Developer:  Maintain and update your business website.
• Graphic Designer:  Create promotional materials and branding assets.
• Social Media Manager:  Handle your social media presence.
• Content Writer:  Generate engaging content for blogs, newsletters, and advertisements.

Balancing your team structure with both employees and outsourced services can lead to a well-rounded business operation.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

Summary of Hours of Operation for Your Eyelash Extension Business:

• Weekdays:  Consider offering services from 9:00 AM to 7:00 PM to accommodate working clients.
• Saturdays:  Extend hours from 10:00 AM to 6:00 PM to cater to weekend appointments.
• Sundays:  If demand exists, offer limited hours, such as 12:00 PM to 4:00 PM.
• Flexible Scheduling:  Allow clients to book appointments online for convenience.
• Holiday Hours:  Plan special schedules during holidays and peak seasons.

A List of Equipment and Supplies to Consider for an Eyelash Extension Business:

Eyelash Application Equipment

• Eyelash Extension Kits: Various lengths, curls, and thicknesses of lashes.
• Eyelash Glue and Remover: Specialized adhesives and solvents.
• Tweezers: Different types for application, separation, and adjustments.
• Micro Brushes and Mascara Wands: For lash cleaning and grooming.
• Eyelash Primer: To clean and prep lashes before application.

Furniture and Fixtures

• Adjustable Beauty Bed: For client comfort during application.
• Technician Stool: Comfortable seating for the lash artist.
• Rolling Carts: To organize and have easy access to tools.
• Magnifying Lamp: To provide proper lighting and magnification.

Sterilization Equipment

• UV Sterilizer: To sanitize tools.
• Disposable Applicators and Pads: To maintain hygiene.

Customer Comfort Items

• Neck Pillows and Blankets: To enhance client comfort.
• Music System: For a relaxing ambiance.

Marketing and Administrative Tools

• Appointment Book or Software: To manage scheduling.
• Payment Processing System: To handle various payment forms.

Additional Items

• Mirror: For client consultations and revealing the final look.
• Storage Units: For organized storage of lashes, tools, and supplies.
• Emergency Eye Wash Station: For safety compliance.

This list provides an overview of the essential equipment for an eyelash extension business.

It’s vital to consult with a specialist or do further research to ensure that you select appropriate items that meet the needs and regulations of your particular location and clientele.

Key Points To Succeeding in an Eyelash Extension Business

To succeed in operating an eyelash extension business, several crucial points must be considered:

• Building a customer base during the startup phase can be challenging but is essential.
• Nurturing relationships with customers, suppliers, and employees is key.
• Offering eyelash extension products and services that resonate with customer desires is vital.
• Soliciting customer feedback and addressing credible issues can provide a competitive edge.
• Prioritize exceptional customer service; your customers are your business.
• Always focus on delivering value to your customers.
• Hire the right team; having the right people in each position is crucial for success.
• Treat staff respectfully and foster teamwork to enhance the work environment and retention.
• Manage cash flow wisely.
• Keep costs low without compromising quality or service.
• Stay up-to-date of changes in the industry, technology, or business processes, and adapt as needed.
• Handle revenue fluctuations and competition adeptly.
• Employ effective advertising and marketing to boost awareness of your eyelash extension offerings.

Making Your Eyelash Extension Business stand out

Making Your Eyelash Extension Business Stand Out

The eyelash extension business is booming, and standing out can be challenging.

Here’s how you can make your mark:

• Personalized Experience: Offer a personalized consultation for each customer. Understand their style and needs, and tailor the service accordingly.
• Quality Products: Using top-notch, hypoallergenic materials and adhesives ensures a high-quality result. Happy customers will spread the word.
• Specialized Training: Ensure your staff are trained and certified. Expertise goes a long way in building trust.
• Loyalty Programs: Reward repeat customers with discounts or freebies. Encourage them to refer friends.
• Social Media Engagement: Show off your work on Instagram or Facebook. Run promotions or contests to engage potential clients.
• Eco-friendly Practices: Consider using cruelty-free, sustainable products. Let customers know you care about the environment as well as beauty.
• Local Partnerships: Collaborate with local salons or beauty schools. Cross-promotions can reach new audiences.

Add on Ideas for an Eyelash Extension Business

Add-ons can increase the value of your service and leave customers more satisfied. Here’s what you might offer:

• Under-eye Treatments: Provide soothing gels or masks for the delicate under-eye area. Enhance the relaxation of the lash extension process.
• Brow Services: Complement the lash extension with brow shaping or tinting. Frame the eyes beautifully.
• Lash Cleaning Kits: Sell or gift specialized cleaning kits for extensions. Educate customers on how to care for their new lashes.
• Membership Packages: Offer subscription-based services where customers can pay a monthly fee for regular touch-ups and maintenance.
• Lash Styling Options: Different curl patterns, lengths, and colors can be additional choices. Allow customers to get creative with their look.
• Virtual Consultations: If the customer can’t come in, offer virtual consultations to plan their lash design before the appointment.
• Seasonal Themes: Create special holiday or seasonal-themed lashes. It adds a fun twist and can attract customers looking for something unique.

By implementing these ideas, you can make your eyelash extension business truly unique.

It’s all about finding what resonates with your customers and ensuring they leave your salon feeling fabulous.

Marketing Considerations

Getting the word out about your eyelash extension business is essential for attracting customers.

Here are a few simple methods to spread the word and increase awareness:

• Social Media Buzz: Utilize platforms like Instagram, Facebook, and Pinterest to showcase your stunning lash transformations. Regularly post high-quality images of your work, engage with followers, and use relevant hashtags to reach a wider audience.
• Local Partnerships: Collaborate with local salons, beauty boutiques, or bridal shops. Offer them a commission for referring clients to your eyelash extension services. It’s a win-win situation that can expand your reach within the community.
• Offer Promotions: Run limited-time promotions or discounts to entice new clients. People love a good deal, which can encourage them to try your eyelash business.
• Customer Testimonials: Encourage satisfied clients to leave reviews and testimonials on your website or social media pages. Positive feedback builds trust and credibility.
• Networking Events: Attend beauty expos, local fairs, or networking events to connect with potential clients and fellow beauty professionals. Hand out business cards and strike up conversations to introduce your services.
• Influencer Collaborations: Partner with local beauty influencers who can showcase your eyelash extensions to their followers. Their endorsement can significantly boost your visibility.
• Eye-Catching Flyers: Design eye-catching flyers with captivating visuals and essential information about your business. Distribute them in local cafes, community centers, and other high-traffic areas.

Remember, consistency is key. Keep implementing these methods and adapting your approach based on your response.

Over time, your efforts will pay off as more customers discover and trust your eyelash extension business.

We have an article on How To Get Customers Through the Door and a marketing section that will provide ideas to help you bring awareness to your business.

Sample Ad Ideas:

Here are five display ads with attention-grabbing headlines to attract customers to an Eyelash Extension business:

Luxe Lashes for Captivating Beauty

Achieve mesmerizing eyes with our expert Eyelash Extensions. Enhance your natural beauty and turn heads wherever you go.

Book your appointment today!

Unveil Your Inner Glamour with Stunning Lashes

Transform your look with our premium Eyelash Extensions. Get that perfect flutter and boost your confidence.

Limited slots available – Reserve yours now!

3. Flaunt Fabulous Lashes: Your Beauty Upgrade Awaits

Discover the secret to alluring eyes with our professional Eyelash Extensions.

Elevate your charm and embrace the elegance you deserve.

Elevate Your Gaze: Experience Exquisite Eyelash Extensions

Unlock the power of enchanting eyes with our lash expertise.

Say goodbye to mascara and hello to the effortless allure. Secure your spot today!

Your Path to Radiant Eyes Starts Here

Indulge in the luxury of gorgeous lashes. Our Eyelash Extensions redefine your look for every occasion.

Schedule your lash makeover today!

Local Collaborations for Referrals:

• Beauty Salons: Partner with nearby salons to refer clients seeking eyelash extensions. Offer them a referral fee in exchange for sending customers your way.
• Spas and Wellness Centers: Collaborate with spas to enhance their service offerings. Provide referrals for services like massages or facials while they refer clients interested in lash extensions.
• Bridal Boutiques: Team up with bridal shops to cater to brides-to-be. Offer exclusive packages for bridal parties, and they can direct brides looking for the perfect wedding look.
• Photographers: Build relationships with photographers specializing in portraits or weddings. They can refer clients seeking picture-perfect lashes for special occasions.
• Fashion Boutiques: Partner with fashion stores to offer a complete makeover experience. Clients can enjoy lashes and styling, benefiting both businesses.
• Event Planners: Collaborate with event planners to offer clients a total beauty solution for their events. They refer, you beautify – a win-win.
• Hair Salons: Join forces with hair salons to create full beauty transformations. Clients can leave with stunning hair and lashes.

By forging these partnerships, you create a network that benefits all parties involved and expands your customer base through mutual referrals.

Why Skill Set Matters in Your Eyelash Business:

Assessing your skill set before diving into an Eyelash Extension business is crucial.

Having the right skills ensures quality service, builds trust, and fosters customer satisfaction.

You can learn through courses or delegate to experts if you lack a key skill.

Essential Skills for an Eyelash Extension Business Owner:

• Technical Expertise:  Mastery in lash application techniques, styles, and safety protocols.
• Customer Service:  Excellent communication, making clients feel valued and comfortable.
• Attention to Detail:  Precise application, ensuring flawless and safe lash enhancements.
• Business Management:  Handling appointments, finances, and marketing strategies.
• Creativity:  Customizing lash designs for diverse client preferences.
• Hygiene Practices:  Maintaining a clean and sanitized workspace.
• Problem-Solving:  Addressing client concerns and finding solutions.
• Time Management:  Efficiently managing appointments and serving clients.
• Continuous Learning:  Staying updated with industry trends and techniques.
• Empathy:  Understanding client needs and providing a personalized experience.

These skills form a strong foundation for success in the Eyelash Extension business.

Knowledge Is Power if You Use It!

Harnessing Knowledge for Your Lash Business:

Empower your eyelash business with valuable online resources.

From startup to full operation, tap into industry insights and information for success.

Trends and Statistics

Gains from Eyelash Industry Insights:

Uncover advantages through industry trends and statistics for your eyelash extension business. Stay ahead with informed decisions.

See the latest search results for trends and statistics related to the eyelash extension industry.

Eyelash Extension Associations

Eyelash Associations: Networking and Insights

Eyelash business gains from industry news, networking, and events through trade associations. Stay connected and informed for a competitive edge.

See the search results on eyelash extension associations and see the benefits of Joining the Chamber of Commerce.

The Top Eyelash Extension Businesses

Learning from Established Lash Businesses:

Examine successful eyelash extension ventures for innovation.

Identify gaps in the industry and discover overlooked aspects to enhance your business.

See the latest search results for the top eyelash extension businesses.

The Future of the Eyelash Extension Industry

Future Insights for Lash Startups:

Discover advantages for aspiring eyelash extension businesses by researching the industry’s future.

Stay ahead of trends and strategic opportunities for success.

See the search results for the future of the eyelash extension industry.

Industry Price Research Advantage:

Exploring industry pricing when launching an eyelash extension business offers insights into market dynamics, competitive positioning, and setting attractive client rates.

See the latest eyelash extension prices.

Eyelash Extension Businesses for Sale

Weighing Business Purchase Pros and Cons:

Opting for an existing eyelash extension business has perks:

• Immediate revenue
• Skip startup phase
• Tested model
• Known financials
• Existing clientele
• Established reputation
• Higher cost due to goodwill
• Customer retention risk
• Inherited reputation

Explore potential purchases in the industry using this link, even if not exact matches.

See the latest search results for an eyelash extension business for sale and others closely related.

Franchise Opportunities Related to an Eyelash Extension

Exploring Eyelash Extension Franchise Pros and Cons:

Before launching a business, consider franchise options with benefits like a proven model, established reputation, and corporate support.

However, consider potential drawbacks such as expenses, limited autonomy, and ongoing fees.

• Proven business plan
• Leverage franchise reputation
• Comprehensive pre-entry knowledge
• Corporate backing
• Higher costs
• Limited changes without approval
• Product and service restrictions
• Contract-bound operations
• Ongoing franchise fees

Explore similar industry franchise possibilities through this link, even if not directly Eyelash extensions.

See the latest search results for franchise opportunities related to this industry.

Customer Expectations

Understanding Customer Expectations:

Examining eyelash extension customer expectations provides insights for exceeding desires.

Discover unaddressed concerns and enhance your business by focusing on this perspective.

See the search results related to customer expectations for getting eyelash extensions.

Expert Tips

Extracting Gems from Insights:

Exploring tips unveils innovative ideas, pitfalls to evade, and amplified industry knowledge for managing your eyelash extension enterprise more effectively.

See the latest search results for eyelash extensions  to gain tips and insights.

Eyelash Extension Business Insights

Gaining from Insights and Tips:

Exploring insights unveils fresh ideas and pitfalls to dodge when managing your eyelash extension business and boosts industry knowledge for a more successful journey.

See the latest search results about insights into running an Eyelash extension business.

Eyelash Extension Publications

Staying Current Through Publications:

Publications offer the latest insights for staying informed about the eyelash extension business landscape.

Tap into valuable industry updates through reliable sources.

See the search results for eyelash extension publications.

Eyelash Extension Forums

Engaging in Eyelash Forums:

Participate in discussions, connect with peers, and gain customer insights by joining eyelash extension forums.

Valuable information and customer perspectives await within these platforms.

See the latest search results related to eyelash extension forums.

Empowerment through Courses:

Online or local courses enhance eyelash extension skills and broaden knowledge.

Elevate your expertise by enrolling in educational opportunities that suit you best.

See the latest courses related to eyelash extensions  and our management articles to provide insights and tips on managing Your business.

Eyelash Extension Blogs

Nurturing Insights from Lash Blogs:

Stay updated and inspired by subscribing to eyelash extension blogs. Curate a valuable collection for continuous industry knowledge and inspiration.

Look at the latest search results for eyelash extension blogs to follow.

Eyelash Extension News

Tapping into Industry News:

Stay current with eyelash extension industry updates through news sources.

Harness this information for ongoing insights and informed decisions in your business.

See the latest results for eyelash extension news.

YouTube for Eyelash Insights:

Explore daily-added videos on YouTube for valuable eyelash extension business information. Invest a few minutes to discover valuable content and industry insights.

See the links to YouTube Videos Below.

Videos related to starting an Eyelash extension business can be found here.

Privacy Overview

JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

• How to start a lash business in 10 steps (2024 Guide)

Are you a lash enthusiast looking to start your own business?

Whether you are an enthusiast, or a beginner artist, the idea of having your lash business is exciting. Yes, it involves hard work, but it can also be incredibly rewarding!

Starting any business is challenging, but it's easier when you love what you do. For lash lovers, launching a lash salon offering extensions or beauty services like lash lifts, could be your ideal venture. Even if you're on a tight budget, you can provide services at home to save on costs.

In this complete guide, we'll help you explore the detailed world of lash extensions, providing you with important steps, helpful insights, and secret tips to start your own lash extension business.

From mastering the art of lash application to building a strong client base and establishing a brand that stands out – l et's dive into this incredible journey. Here are the 10 steps to start your own eyelash extension business:

• Get certified through a reputable lash extension training course
• Research what other lash businesses do in your area
• Choose your lashing place
• Set up your lash space
• Stock lash extension tools and supplies
• Create your lash business brand name
• Register your business & open a business bank account
• Set up your booking system
• Marketing and building a strong online presence
• Planning and budgeting

1. Get certified through a reputable lash extension training course

As an artist, you can offer different beauty services to diverse clients' various needs. Whether it's eyelash extensions, lash lifts, lash tints, or other specialized applications, the key to earning clients' trust lies in displaying your expertise through certificates and qualifications.

In the competitive industry of lash artistry, exceptional lash training is your weapon for success. If you want your lash business to do well, you've got to learn the right skills.

Practice truly makes perfect in this field. Learning from different trainers allows you to improve your techniques and develop your unique lashing style. You can pick from various eyelash extension training courses.

Choose from trusted sources that give certificates. Before joining, check the reviews to know if other participants liked it.

Having certificates and licenses can prove you're professional and legal. They show your services and lash business are legit, keeping both you and your clients safe.

Also, if you have lots of certificates, you can charge higher prices. Qualifications show clients you're skilled, making them willing to pay more.

2. Research what other lash businesses do in your area

Market research is really important for any business plan. Even though the eyelash industry is friendly, your lash friends can also be your competitors. Especially if you're working in the same area.

It doesn't mean you have to fight for customers. There are ways to help each other out and make sure everyone gets a fair chance to succeed!

You should be aware what your competitors are up to and whether there are already lots of lash services offered in your area.

Is there a part of your area where there are no lash specialists? Are there services nobody provides nearby? Also, find out other lash technicians’ prices and how they promote their services:

• Which lash styles do they offer (e.g. do they offer classic sets only, or also hybrid and volume lashes)?
• How much do they charge for a full set and infills?
• What kind of demographic of clients do they target? (e.g. are they working with younger or more mature clients?)
• What is their branding like?
• How do they market themselves, and attract new clients?

Answering these questions help you figure out how to make your eyelash business unique and noticeable.

If no one in your area is offering eyelash extensions, it's a good sign for you to start your own lash business! You still can research lash businesses closest to your area to get helpful information and inspiration.

Once you've done some research and checked out competitors’ social media, you can start making your own menu for eyelash services and decide on prices.

If you are new to this, it's a good idea to charge a bit less than your competition at the beginning. But be careful not to go too low – some beginners underprice because they're not confident yet. It might work for a while, but remember, there are costs running a business. Like rent, electricity, internet, equipment, and more.

So, it might be better idea to set reasonable prices first and offer special deals (like 50% off a full set) until you get comfortable charging the regular price. After good work with the special deal clients, you'll likely have some regular customers.

3. Choose your lashing place

When starting your lash business, you have to decide where you'll work. Do you want to work from home, rent space in a salon, or open your own studio?

This decision is crucial because it affects how your business runs and the insurance you'll require. All options have their pros and cons, so you need to choose what suits you best.

If you want to start your lash business from home, there are things to consider .

• First, if you're renting your home, you have to ask your landlord for permission, because running a business might need special insurance. If you're paying a mortgage, you might even need permission from the bank.
• Secondly, you problably need to add your business address on public records, online platforms where you want your business to be seen or found. So, there's also a safety concern as strangers might come into your home.

Working in an existing salon or studio, makes your business look professional .

• You have to pay rent for the space, so it might be difficult to start with.
• In a existing salon you don't have complete freedom to set up your treatment room the way you want.
• The building's heating might not be ideal for eyelash extensions.

If you decide to buy or rent a space for your salon, you will have full control .

• You can decide over the salon's design, services offered, and overall ambiance.
• However, you will have more responsibilities and much higher expenses.

When you're starting out as a lash technician, it is really important to make a great first impression. Keep it in mind when choosing and setting up your lash space if you want to create a good reputation right from the beginning.

When choosing your lash place you will also have to consider its location advantages and disadvantages. For example, how easy is it to get there – are there any public transport stops nearby; or is there any available parking for clients coming with a car? These are some relevant factors to consider when assessing the convenience of the location.

No matter where you work, you need to make sure your treatment room has the right humidity and temperature, which is important for working with eyelash extensions. It is really important for your business because it defines your working speed and quality.

4. Set up your lash space

When you have decided where you want your lash business to be based, the next step is to set up your lash space.

Here is a list of the things you will need:

• Treatment bead or a massage bed
• Ergonomic chair to support your back
• Comfy chair for the waiting area
• A warm plaid or blanket to keep clients warm
• Pillow to keep the head steady and comfortable for the client
• Lighting for close-up work
• Ring light for portraits
• Lash cart and organizer
• Thermo- and hygrometer
• Cleaning and hygiene supplies

When you're just starting, you don't have to overspend and buy brand-new furniture. Consider buying used items (they're usually cheaper than new ones) from places like Facebook Marketplace or other local marketplaces. As your business grows, you can gradually improve and upgrade your setup.

Here's a inspirational Instagram account for designing your lash space: Lash Room Decor .

5. Stock lash extension tools and supplies

As a lash tech, you need to stock professional eyelash extension tools and supplies . This step is crucial, especially if you're working alone. You must always have enough lash supplies like eyelash extensions, adhesives, cleansers, and tools like tweezers and brushes.

It's important to stay organized and keep track of what you have. You never want to run out of something essential, especially when it takes time to restock.

With Starry, you can order all the needed supplies at one stop. So you can focus on developing your skills and business, making your customers happy.

Here is a list of the basic lash artist supplies to get you started:

• Lash shampoo and cleansing brush
• Lash primer (for pre-treatment)
• Micro brushes (for priming)
• Under-eye gel patches
• Lash tapes (for securing bottom lashes) and mini scissors for cutting the tape
• Classic lash trays – start with mix trays to keep your budget under control (C, CC & D curl 0.15)
• Premade fans (mixed trays) – if you want to offer volume lashes
• Lash adhesive
• Jade stone or glass glue and lash plate
• Disposable glue holder or glue ring
• Lash tweezers – you definitely need a straight one for separating and a curved one for placing the extensions. If you plan to make volume fans by yourself, you need volume lash tweezers as well.
• Air blower or mini fan
• Lash spoolies (for brushing lashes)
• Gel glue remover
• Flocked lash applicators (for lash removal)

If you find the above list overwhelming, you might choose to get a starter kit instead, that includes all your lash essentials:

• Starter kit RISING STAR – the best kit for classic looks.
• Starter kit TWIN STAR – everything you need for both classic and volume lash looks.
• Starter kit PREMADE STARTER – the best kit for volume sets (it includes premade lash fans).
• Starter kit SUPERSTAR – if you want to give yourself the best possible start.

All our products are thoroughly assessed and safe to use. They comply with European Parliament regulations and are registered in the European Cosmetic Product Notification Portal.

We will always deliver top-quality, reasonably-priced products to your doorstep as soon as possible. Your order is shipped within 24 hours on working days – guaranteed. We use DHL Express to deliver orders in 1-3 working days all over the world.

PS: Keep in mind that lash glues have a shelf life of about 6 months when unopened. For new businesses, it's wise to order rather less glue initially. See how long it lasts based on your number of clients to know your need so you can minimize waste and protect your profits.

6. Create your lash business brand name

Choosing the perfect name for your lash business is essential as it sets the tone for your brand and can significantly impact your success. Here are some tips to help you create a catchy and memorable lash business name:

• Get inspiration: Look at other lash artists all over the world and use different helping tools like ChatGPT and Business Name Generator .
• Be unique: Stand out from the competition by choosing a creative name. Avoid generic terms and pick up something distinctive that reflects your style and expertise.
• Think about branding: Consider how the name will look on your business cards, signage, and other marketing materials that will boost your branding.
• Keep it short & simple: A short and easy-to-remember name is more likely to stick in the minds of your potential clients. Avoid complicated words or phrases.
• Check availability: Before finalizing a name, make sure the domain name is available for your website. Also, check social media platforms to ensure the name isn’t already in use.
• Consider the future: A too specific name might limit your services in the long term. Choose a name that allows for expansion and diversification if you plan to offer more than just lash extension services.
• Get feedback: Once you have a few name options, ask for feedback from friends, family, or potential clients to gain valuable insights and choose the most appealing name.

Remember, your lash business name is the first impression you make on potential clients, so take your time, get creative, and choose a name that you are proud of and excited to represent your brand.

7. Register your business & open a business bank account

If you're just getting into the world of lash extensions, it's not just about perfecting your art – it's also about setting up your business the right way. Here's why registering your business and getting a business bank account are crucial steps for your success.

Registering your business

When you officially register your lash extension business, you're giving it a legal identity. This not only makes you look more professional but also builds trust with your clients. It's like telling the world that you're serious about what you do.

Registration also opens up doors for opportunities. You can participate in events, team up with others, and enjoy tax benefits. Plus, it helps you comply with the rules, showing that you're playing by the book.

Opening a business bank account

Having a separate bank account just for your business is a smart move. It makes managing money much easier. You can keep track of what's coming in and going out, helping you make better decisions.

Using a business account also adds a layer of professionalism. When clients pay into a business account, it shows that you mean business. And as your lash skills get more popular, you'll appreciate having a system in place for handling payments and expenses.

Separating your personal and business money isn't just about organization – it's a good safety net. If any legal issues come up, having a clear money trail protects your personal stuff from getting mixed up in business problems.

In a nutshell, as you dive into the lash extension business, don't forget the business side of things. Registering officially and setting up a business bank account might seem like extra steps, but they're the foundation for turning your lash passion into a successful venture.

8. Set up your booking system

Another crucial aspect of starting your lashing business is the implementation of a reliable booking system. Some lash artists continue to rely on phone calls and messages for client bookings. However, consider this: do you want to be responding to client messages late at night when you're trying to relax, or when you're enjoying your weekends?

Embracing online booking systems offers several advantages over traditional methods.

Firstly, online booking systems provide convenience for both lash artists and clients. With a user-friendly online system, customers can easily select their preferred date and time, view availability, and even receive automated reminders.

Automated reminders and confirmations can help you ensure that clients are well informed about their appointments. This, in turn, can contribute to a more reliable and consistent client base, reducing the likelihood of no-shows.

Additionally, online booking systems offer a more organized and efficient way to manage appointments. They automate the process, eliminating the need for lash artists to manually keep track of appointments. This not only saves time but also minimizes the risk of errors in scheduling, double bookings, or missed appointments and ensures a smooth workflow.

How to set up your booking system?

• Choose the software. Select a booking system that aligns with your needs. Look for features such as calendar integration, automated reminders, and user-friendly interfaces. Popular platforms include Square Appointments , Acuity Scheduling , and SimplyBook.me .
• Customize your schedule. Tailor your booking system to reflect your working hours, break times, and days off. This ensures that clients only see available slots and helps maintain a healthy work-life balance.
• Integrate payment options. Simplify transactions by integrating a secure payment gateway into your booking system. This not only streamlines the payment process but also reduces the risk of no-shows, as clients are more likely to commit to appointments they've paid for in advance.
• Promote it. Let your clients know about the convenience of your new booking system. Utilize social media, your website, and in-salon promotions to encourage clients to embrace the online booking experience.

By incorporating a digital booking system, you can not only enhance your operational efficiency but also elevate the overall client experience. It's a strategic move that contributes to business growth, client satisfaction, and the seamless execution of their artistic endeavors.

Image by rawpixel.com Freepik

9. Marketing and building a strong online presence

In the fast-paced world of beauty and aesthetics, a strong online presence is not just a luxury; it's a necessity. For aspiring lash extension artists, effectively marketing your skills online can make all the difference in attracting clients and establishing a thriving business. Here are some key tips to help you navigate the digital landscape:

Craft a stunning website

Your website is your virtual business card. Ensure it's user-friendly, visually appealing, and showcases your best work through high-quality images. Include essential information about your services and clear contact details.

Social media mastery

Use the power of social media platforms like Instagram, Facebook, and Pinterest. Regularly post captivating images of your lash extensions, use relevant industry hashtags, and engage with your audience by responding to comments and messages.

Optimize for search engines

Implement SEO strategies to boost your website's visibility. Use keywords related to lash extensions in your content, meta tags, and image descriptions. Adding partners links can also improve visibility in Google search. We offer free linking cooperation for our partners, you can read more about it here .

Google My Business

Claim and optimize your Google My Business profile. This is a crucial step for local SEO, allowing potential clients to find you easily. Encourage satisfied clients to leave positive reviews, further increasing your online credibility.

Invest in online advertising

Consider running targeted online ads through platforms like Google Ads or Meta Ads. This can significantly expand your reach, allowing you to connect with potential clients who may not have discovered you otherwise.

Show and tell with portfolios

Create online portfolios on platforms like Behance or specialized beauty platforms. This provides a centralized location for potential clients to view your work and read reviews from satisfied customers.

Build collaborations

Collaborate with local businesses or influencers in the beauty industry. Offer special promotions or discounts in exchange for them promoting your lash extension services to their followers.

Maintain consistent branding

Establish a cohesive brand image across all online platforms. Use the same logo, color scheme, and tone of voice to create a memorable brand identity that clients can easily recognize.

Educate and engage

Share educational content related to lash extensions, such as aftercare tips, style trends, or maintenance advice. Position yourself as an expert in your field to build trust and credibility.

Be part of the community

Join online beauty and local business communities. Participate in discussions, share your expertise, and offer valuable advice to build meaningful relationships within the industry.

Remember, building a robust online presence is an ongoing process. Stay consistent, adapt your strategy based on feedback, and watch your lash extension business flourish in the digital world.

Image by Freepik

10. Lash business planning and budgeting

Now, that we know all the steps and parts of the lash extension business journey, it's time to get everything together and do some budgeting.

Starting a career as a lash extension artist is an exciting adventure where you get to be creative and boost your clients' confidence. But in the midst of all the excitement, it's important to build a strong foundation for your business by becoming really good at managing your money. Here are some key tips to help you with that:

Craft a detailed business plan

Before diving in, draft a comprehensive business plan outlining your goals, target market, and services. Research your competition, set a pricing strategy, and estimate startup and ongoing expenses.

Invest wisely in equipment & products

Allocate funds for essential equipment, including a lash bed, quality lighting, and premium lash extension supplies . Prioritize comfort for your clients and the durability of your tools. Invest in high-quality lash extension products to ensure good retention as well as client satisfaction.

Continuous education and training

Budget for lash extension training courses and ongoing education to enhance your skills and stay current with industry trends. Continuous learning is key to success in this evolving field.

Insurance matters

Protect yourself and your business by investing in liability insurance. This helps protect you in case of accidents or unexpected circumstances, providing peace of mind for both you and your clients.

Strategic marketing investment

Allocate a budget for marketing and promotion efforts. A professional website, business cards, and both online and offline marketing will help attract clients and establish your brand.

Operational costs

Estimate ongoing expenses, including rent for your workspace, utilities, and regular maintenance. Keep a stock of supplies, such as lash extensions, adhesive, and other consumables.

Financial preparedness

Set aside funds for taxes and consider hiring an accountant to manage your finances effectively. Having a clear financial plan ensures stability and compliance with regulations.

Emergency fund

Establish an emergency fund to cover unexpected expenses or periods of low income. This buffer will keep your business afloat during challenging times.

How to Become a Lash Tech in 8 Easy Steps

Updated: Oct. 19, 2022

TABLE OF CONTENTS

What to Know Before Becoming a Lash Technician

Licensed vs certified lash tech, lash tech salary: how much does a lash tech make, how much does it cost to start an eyelash business, benefits of starting a lash business, how to become a certified lash tech, how to start a lash business, step 1: define your business goals and expectations, step 2: market research, step 3: choose a business structure, step 4: plan your budget, step 5: write your business plan, step 6: register and get a business license, step 7: get set up to accept payments, step 8: market your eyelash business, closing thoughts on how to start your own lash tech business, lash technician faqs.

If you enjoy helping others look their best, you might consider a job as a lash tech. Whether you’re already a qualified beauty technician or have no experience in the industry, starting your own business might be tempting.

Some of the most sought-after beauty treatments involve eyelashes. Lash technicians help clients style eyelashes, extend eyelashes, and more.

If you’re considering starting a lash tech career, this guide is for you. We’ll take a deep dive into the job role and outline the steps you can take to build your own lash business. Let’s get started!

If you want to become a lash technician, understanding the core elements of the job is essential. There is a lot of confusion surrounding the role of a lash technician and the required qualifications. Let’s take a closer at a lash technician’s job details:

One major misconception is that certified lash techs and licensed lash techs are interchangeable. A licensed lash tech is someone who has a license from a local authority or state to provide eyelash services. On the other hand, a certified lash tech has taken a lash course to become certified.

Just because you’re certified doesn’t mean you have the correct license to open a lash business in your area. You will want to become a licensed lash tech to instill confidence in your abilities.

Lash tech salaries will vary depending on location and experience. While the average salary for a lash tech in the United States is just above $47,000 per year, some lash technicians make six figures.

The startup costs will vary depending on the location and eyelash niche that you’re entering. Let’s explore some traditional costs you will need to incur to start a lash business:

• Lash courses and licenses
• Renting a storefront or chair at a beauty salon
• Tools including applicators, combs, special glues, and more
• Business Insurance
• Initial advertising and website setup costs

The benefits of starting a lash business are similar to the advantages of starting any other business:

• Control your own hours
• Work with a wide range of clients
• Avoid the demands of a boss
• Help people look and feel their best
• Take home more of your earnings
• Enjoy the challenge of growing a client list and developing an industry reputation

If you’re ready to become a lash technician, taking the right steps can save you time and money. Let’s take a look at the tasks you need to complete to become a certified lash tech:

Research and Sign Up for Lash Tech Training

First, you need to find a training course that will teach you the proper way to extend eyelashes. Make sure your course has a good reputation (always read reviews and industry forums before choosing a course). A good course can help you market yourself, as you will be able to advertise you’ve completed a certification from a reputable training company.

Make sure your course teaches you all the core elements of eyelash extensions, including pre-extension prep, eyelash applications, custom eyelash options, after-extension care, eyelash removal, and health and safety.

Get Your Lash Tech Certification

Once you choose the best course, complete it to receive your certification. Make sure to apply yourself during your course. Taking your certification seriously will make you a better lash tech.

Check Your Eyelash Extension State Requirements

The eyelash extension business is not uniformly regulated. Regulating this industry is a recent development for many states. Each state will have its own requirements (ranging from no regulations to complex licensing requirements. There will normally be a ‘cosmetology board’ in your state that will license lash technicians.

Same Day Funding, Unsecured Financing, No Minimum FICO Required

Now that you understand the core elements of being a lash technician, it’s time to learn how to build a lash business. Below, let’s get started on our step-by-step guide:

Start by setting your initial goals. Do you want to operate your business alone or do you want a business partner? What type of services do you want to provide to your eyelash clients? What area will play home to your business? How much money do you need to make when you first start your business?

Asking these tough questions can ensure you understand your expectations before you begin building your new enterprise.

Where Will You Operate Your Business

Choosing where to operate your business is one of the first core decisions you need to make. In most cases, you have the following three options available to you:

• Rent/Purchase a Storefront: If you want to build a large business, hiring your own storefront to start a beauty salon is an option (but you’ll need a large budget).
• Rent a Chair at a Beauty Salon: Some beauty salons will rent out chairs on an hourly, daily, weekly, or monthly basis. This allows you to host your own clients in an existing beauty parlor.
• Provide Home Visits: If you want to reduce your need for a brick-and-mortar location, you can run a mobile business and visit your clients at home.

Assess your budget, resources, client pool, and other core factors to determine which one is most suitable for you.

Before you put more effort into starting a business, you need to ensure it’s viable. Conduct some market research to determine if any other eyelash companies are operating in your region. Refer to the following questions when you’re conducting your market research:

• How many eyelash companies operate in my area?
• Do they have a good online presence?
• Do they have popular social media accounts?
• Are they well respected (do they have good reviews)?
• Do they cater to a specific niche (i.e. weddings, proms, or other events)?

If you believe your lash business has a good chance of succeeding after assessing these core factors, then it’s time to keep building your business.

There are three primary business structures you can choose if you’re starting an eyelash business:

• Sole Proprietor: A sole proprietor conducts business on an individual basis. In some states, you do not even need to register to become a sole proprietor. This is an option if you want minimal paperwork.
• Partnership: If you have a business partner (or multiple business partners), a partnership allows you to split shares in your company. [1] Internal Revenue Service. “ Tax Information For Partnerships” . Accessed August 23, 2022.
• Limited Liability Company (LLC): If you want to reduce your exposure to liability, you can register as an LLC and offer your services as an official company. This is suitable for both individuals and groups of people.

Plan a budget with the following inputs:

• Lash Courses
• Incorporation Costs
• Website Costs
• Payment Processing Systems
• Advertising
• Accounting Software

A business plan outlines your market research, projected revenues, general business thesis, startup costs , and other core business elements. Banks will require a business plan before lending you money.

Create Your Lash Business Name

There’s no set method for choosing lash business names . You can either choose a unique name or a name that’s focused on your geographic location. Using a geographic name (i.e. West Texas Eyelash Expert) can help you perform better in search engine results.

Some people choose to hire branding agencies to create logos and business names, but this is much more expensive than doing it yourself.

Once you’re ready to take the next step, research the business registration and licensing requirements in your state. Head to the Secretary of State website for your state to find out how to register your business. Also, double-check if your state has a cosmetology licensing board that you need to use for an industry-specific license.

Once you obtain your required licenses & certifications, and rental space, you need to think about the best way to accept payments . In order to process in-person payments, you will need a merchant account. A merchant account is a type of bank account that allows businesses to accept credit and debit card payments. Merchant accounts are typically used by businesses that sell products or services online, over the phone, or in person.

There are many avenues you can take to advertise your eyelash business:

Social Media

Social media platforms are great starting points for advertising. You can post photos of your eyelash jobs and pay for PPC marketing. It’s an excellent way to build a platform that makes you easily contactable. Make sure to check your DMs routinely!

Community Groups and Forums

Local community groups and online forums can be good places to advertise your new business. You can place flyers at community meetings or events, too.

New Customer Discounts

Offering first-time customer discounts can get people’s feet in the door. If you do a good job, you can expect repeat business.

Friends and Family

Reach out to friends and family to provide eyelash services and ask them to tell their networks about your new business.

Now that you know how to become a lash tech, it’s time to decide if it’s the correct career for you. If you love making people look and feel great, it’s hard to imagine a better option. With eyelash extensions continuing to be popular throughout the country, you should be able to find a market if you offer reliable and reputable services.

A Modern Way To Accept Payments

Never take a trip to the bank

Let’s take a closer look at some of the frequent questions we receive about lash technicians and starting a lash tech business:

What is the Average Self-Employed Eyelash Technician Salary?

While there’s no database for self-employed eyelash technician salaries, we can assume it’s similar to the average salary of all eyelash technicians – just over $47,000.

Do You Need a Cosmetology License to Do Lashes?

This will depend on which state you’re opening a business within as each state has its own requirements. Many states require you to be a licensed cosmetologist or esthetician.

Is it Difficult to Learn How to Do Eyelash Extensions?

Learning to provide eyelash extensions can be difficult, but with the correct training and practice, most people can develop excellent eyelash extension skills.

Is an Eyelash Stylist a Cosmetologist or Esthetician?

It depends. Eyelash stylists can be either cosmetologists or estheticians. You’ll find both types of qualifications in the industry.

How Long Does it Take to Become a Lash Tech?

It can take anywhere from a few days to a few months, depending on your state’s licensing requirements and the course you choose (and your current work schedule).

Do You Need an Esthetician License to Do Eyelash Extensions?

This is another question that is state-dependent. Some states have strict licensing requirements, while others don’t. Check your state’s requirements before opening a business.

Do You Have to Be Licensed to Do Lashes?

This depends on your state. Many states will have requirements for you to be an esthetician or cosmetologist.

Do You Have to Be Certified to Do Lash Extensions?

Again this depends on your state. That being said, you should not provide eyelash extensions unless you have been trained. You may put your client’s health and safety at risk if you don’t have the necessary experience.

Article Sources

• Internal Revenue Service. “ Tax Information For Partnerships” . Accessed August 23, 2022.

Brontë Fyke

Brontë is a UX/UI designer and marketer based in Los Angeles, CA. She's been creating and promoting content for over 6 years, covering a range of topics in the payment processing industry. Brontë is currently the Director of Marketing at PaymentCloud, a merchant services provider that offers business solutions for companies in all industries - no matter the risk.

SHARE THIS ON:

By submitting this form, you consent to our terms

Your information will not be distributed

Accept Payments for Your New Business

Eyelash Extension Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Beauty Care Sector

Are you about starting an eyelash extension business? If YES, here is a complete sample eyelash extension business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an eyelash extension business . We also took it further by analyzing and drafting a sample eyelash extension marketing plan template backed up by actionable guerrilla marketing ideas for eyelash extension companies. So let’s proceed to the business planning section.

One business that is fast gaining grounds across the world is eyelash extension related business. It could be eyelash extension manufacturing, wholesaling/retailing and it could eyelash extension fixing business. But for the purpose of this sample business plan, we will consider eyelash extension retail business.

Suggested for You

• Beauty Supply Store Business Plan [Sample Template]
• Cosmetics Store Business Plan [Sample Template]
• Hair Lice Removal Business Plan [Sample Template]
• Barber School Business Plan [Sample Template]
• What Type of License Do You Need to Shop at Sally Beauty?

Starting an eyelash extension retail business is indeed profitable and if your store is located in an area with good human and vehicular traffic, and you have quality eyelash extensions from different brands, you may not have to struggle to get people to visit your store and make purchase.

So, if you have decided to open an eyelash extensions retail store, then you should carry out feasibility studies and also market survey. Business plan is yet another very important business document that you should not take for granted when launching your retail store.

Below is a sample eyelash extension retail business plan template that can help you to successfully write your own with little or no hassles.

A Sample Eyelash Extensions Store Business Plan Template

1. industry overview.

Eyelash extension retail stores are part of the Wig & Hairpiece industry and players includes stores that specialize in selling eyelash extensions, wigs, hairpiece and hair extensions for both aesthetic and medical purposes. Please note that this industry does not include retailers that provide wigs and hairpieces via electronic mediums.

The Wig & Hairpiece industry depends on strong consumer spending to spur demand for industry products. Over the last half decade, the economy has begun recovering from recessionary declines with both the Consumer Confidence Index and disposable income increasing.

Going forward, as the economy of the united states continues to recover and consumers are expected to loosen their discretionary budgets, the industry is anticipated to thrive.

The Wig & Hairpiece industry is indeed a major sector of the economy of the United States of America and they generate over $224 million annually from more than 696 wigs and hairpiece retail outlets scattered all around the United States of America.

The industry is responsible for the employment of over 1,997 people. Experts project that the industry will grow at a 4.0 percent annual rate. No player can boast of having a lion share of the available market in this industry. A close study of the Wig and Hairpiece stores industry shows that the industry has low barriers to entry.

For instance, the capital requirements to open a store location are relatively low and primarily consist of leasing a commercial property and purchasing initial inventory. Increased vacancies and lower leasing rates as a result of the recession have improved new entrants’ ability to find low-cost property in attractive locations over the past five years.

However, high competition may deter potential entrants. It is important to note that the cost of purchasing initial inventory can vary considerably and is dependent upon the retailers’ ability to work with manufacturers and suppliers. As a new entrant in the industry, you have to establish relationships with suppliers and build a clientele base.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from the general retail industry of which the eyelash extension retail industry contributes greatly. In essence, when there is an unstable economy, purchasing power drops and it would impact the eyelash extension retailing industry negatively which may result in the closure of some stores.

Over and above, the wig and eyelash extension retail industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business. You can choose to start on a small scale in a street corner or on a large scale with several outlets in key cities in the United States of America.

2. Executive Summary

Isabella Kingston® Eyelash Extension Store, Inc. is a registered eyelash extension retail store that will be located in one of the busiest streets in the heart of Dallas – Texas. We are deliberate about this location because from our research, Dallas and other cities in Texas are a good market for eyelash extensions.

We are aware that there are several eyelash extension retail outlets all around Dallas – Texas, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to compete with all our competitors.

We have an online – service option for our customers, and our outlet is well secured with various payments of options. Isabella Kingston® Eyelash Extension Store, Inc. will ensure that all our customers are given first class treatment whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large their numbers may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

Isabella Kingston® Eyelash Extension Store, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. Isabella Kingston® Eyelash Extension Store, Inc. is a family business that is owned by Sharon Williams and her immediate family members.

Mrs. Isabella Kingston has a B.Sc. in Business Administration, with over 3 years’ of experience in the retailing industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Dallas – Texas, but there is a plan to open other outlets all around major cities in the United States.

3. Our Products and Services

Isabella Kingston® Eyelash Extension Store, Inc. is in the eyelash extension retail industry to service a wide range of clients and of course to make profits, which is why we will go all the way to make available a wide range of eyelash extensions from top manufacturing brands in the United States and other countries of the world.

Our product offerings are listed below;

• Retailing of eyelash extensions

4. Our Mission and Vision Statement

• Our vision is to become the number one brand in the eyelash extension retail industry in Texas and to establish a one stop eyelash extension retail store in Dallas – Texas.
• Our mission is to establish a world – class eyelash extension retail business that will make available a wide range of eyelash extension products from top eyelash extension manufacturing brands at affordable prices to residents of Dallas – Texas and other key cities in the United States of America.

Our Business Structure

Isabella Kingston® Eyelash Extension Store, Inc. will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals to man various job positions in our organization. We are quite aware of the rules and regulations governing retail businesses especially a business like eyelash extensions retail store which is why we decided to recruit only experienced employees.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager
• Merchandise Manager

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Sales Agents/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Accountable for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of eyelash extensions are kept and warehouse does not run out of products
• Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Controls eyelash extension distribution and supply inventory
• Supervise the workforce in the sales floor.

Merchandize Manager

• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure quality eyelash extensions from different manufacturers are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Responsible for supervising, implementation, advocating for the customer’s needs
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Manages the organizations’ website
• Handles eCommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Makes suggestions and encourage purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Responsible for cleaning the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention of starting with just one outlet is to test run the business for a period of 3 to 4 years to know if we will invest more money, expand the business and then open other outlets. We are quite aware that there are several eyelash extension retail stores all over Dallas and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Isabella Kingston® Eyelash Extension Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Isabella Kingston® Eyelash Extension Store, Inc.;

Our location, the business model we will be operating on, varieties of payment options, wide range of eyelash extensions and other related beauty products from different manufacturing companies, the fact that we will fix eyelash for our customers on demand and our excellent customer service culture will definitely count as a strong strength for Isabella Kingston® Eyelash Extension Store, Inc. So also, our team of highly qualified staff members is also a plus for us.

A major weakness that may count against us is the fact that we are a new eyelash extension retail store and we don’t have the financial capacity to compete with multi – million dollar stores when it comes to retailing at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our eyelash extension retail store in one of the busiest streets in Dallas – Texas provides us with unlimited opportunities to sell our eyelash extensions. We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our eyelash extension outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new eyelash extension retail outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat for us.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the Wigs and Hair Extension Stores Industry, you will quite agree that the changes in disposable income, consumer sentiment, and ever – changing trends are major growth drivers for sales in this industry.

No doubt, a massive rise in consumer confidence has also contributed in helping the industry experience remarkable growth, but uneven performance in these drivers has led to slightly constrained revenue growth for the industry.

So also, the rising demand for trendy eyelash extensions, as a result of increasing disposable income and consumer sentiment, will result in revenue growth, but profit margins will stagnate as eyelash extension stores keep prices low to attract more sales amid growing competition.

A close watch on the industry activities reveals that concentration has increased slightly over the past five years, as merger and acquisition activity has become more prominent. Additionally, companies that have enough funds to invest in multichannel operations have benefitted more than smaller operators with minimal resources.

As part of marketing strategies, eyelash extension retail stores engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

The eyelash extension retail landscape has seen tremendous changes in the last 20 years; it has grown from smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market.

8. Our Target Market

We are aware that loads of females make use of eye extensions and in view of that, we have positioned our eyelash extension retail store to service the residents of Dallas – Texas. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of eyelash extension to females in and around the location where our eyelash extension stores will be located.

• Our Competitive Advantage

We are aware of the stiff competition that exists in this line of business and we are prepared to compete favorably with other leading eyelash extension retail stores. Our eyelash extension retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Dallas – Texas.

One thing is certain; we will ensure that we have a wide range of eyelash extensions from leading manufacturers available in our store at all times. It will be difficult for customers to visit our store and not see the type of eyelash extension products they are looking for.

One of our business goals is to make Isabella Kingston® Eyelash Extension Store, Inc. a one stop eyelash extension shop for all classes of customers. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Isabella Kingston® Eyelash Extension Store, Inc. will retail a wide range of eyelash extensions. We are in the wigs and eyelash extension retail stores industry to maximize profits and we are going to ensure that we achieve or business goals and objectives. Our source of income will be the retailing of a wide range of eyelash extensions at affordable prices.

10. Sales Forecast

One thing is certain when it comes to eyelash extension retail stores, if your store is stocked with various types of eyelash extensions and is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dallas – Texas and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation. We have been able to examine the wigs and eyelash extension retail stores industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below is the sales projection for Isabella Kingston® Eyelash Extension Store, Inc. It is based on the location of our business and other factors as it relates to eyelash extension retail startups in the United States;

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor retailing same eyelash extension brands as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Isabella Kingston® Eyelash Extension Store, Inc. we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the eyelash extension retail industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Dallas – Texas.

In summary, Isabella Kingston® Eyelash Extension Store, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our eyelash extension retail store in a grand style with a party for all
• Introduce our eyelash extension store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Dallas – Texas
• Ensure that we have a wide range of eyelash extensions from different brands at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our eyelash extension store
• Position our signage/flexi banners at strategic places around Dallas – Texas
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage in roadshows within our neighborhood to create awareness for our eyelash extension store.
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our eyelash extension store is well located, we will still go ahead to intensify publicity for the business. Isabella Kingston® Eyelash Extension Store, Inc. has a long – term plan of opening outlets in various locations around Texas and key cities in the United States which is why we will deliberately build our brand to be well accepted in Dallas before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Isabella Kingston® Eyelash Extension Store, Inc.;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Dallas – Texas
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our eyelash extension store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and ensure that all our staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to eyelash extension stores, it is normal for consumers to go to places where they can get eyelash extensions at cheaper prices which is why big player in the industry usually attract loads of clients.

We know we don’t have the capacity to compete with big players in the industry, but we will ensure that the prices and quality of all the eyelash extensions that are available in our store are competitive with what is obtainable in the market.

• Payment Options

The payment policy adopted by Isabella Kingston® Eyelash Extension Store, Inc. is all inclusive because we are aware that different customers prefer different payment options but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Isabella Kingston® Eyelash Extension Store, Inc.  will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for products purchase without any stress on their part.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget for establishing a standard eyelash extension retail store. These are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the Unites States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Isabella Kingston® Eyelash Extension Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost of hiring a Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• Cost for Shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking with a wide range of eyelash extensions from different brands) – $50,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs – $10,000
• The cost of the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a Website – $600
• Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully set up our eyelash extension retail store in Dallas – Texas.

Generating Startup Capital for Isabella Kingston® Eyelash Extension Store, Inc.

Isabella Kingston® Eyelash Extension Store, Inc. is a registered business that is solely owned and financed by Isabella Kingston and her immediate family members. They do not intend to welcome any external business partner which is why she has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Isabella Kingston® Eyelash Extension Store, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our eyelash extensions a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Isabella Kingston® Eyelash Extension Store, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if all that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Compilation of our list of eyelash extensions and other beauty care products that will be available in our store: Completed
• Establishing business relationship with manufacturers and suppliers of eyelash extensions: In Progress

How to Start an Eyelash Business

Starting an eyelash business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful eyelash business.

Importantly, a critical step in starting an eyelash business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start an Eyelash Business :

• Choose the Name for Your Eyelash Business
• Develop Your Eyelash Business Plan
• Choose the Legal Structure for Your Eyelash Business
• Secure Startup Funding for Your Eyelash Business (If Needed)
• Secure a Location for Your Business
• Register Your Eyelash Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Eyelash Business
• Buy or Lease the Right Eyelash Business Equipment
• Develop Your Eyelash Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Eyelash Business
• Open for Business

1. Choose the Name for Your Eyelash Business

The first step to starting an eyelash business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your eyelash business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your own eyelash brand.

2. Develop Your Eyelash Business Plan

One of the most important steps in starting an eyelash business is to develop your eyelash business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your lash business.
• Company Overview – this section tells the reader about the history of your eyelash business and what type of eyelash business you operate. For example, are you an eyelash business that offers individual, bulk, or custom eyelashes. 
• Industry Analysis – here you will document key information about the beauty industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or prospective clients are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products or services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract more customers to your eyelash business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your new lash business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your eyelash business.

Next you need to choose a legal structure for your eyelash business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the business owner and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start an eyelash business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for an eyelash business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for an eyelash business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your eyelash business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

Incorporate Your Business at the Guaranteed Lowest Price

We are proud to have partnered with Business Rocket to help you incorporate your business at the lowest price, guaranteed.

Not only does BusinessRocket have a 4.9 out of 5 rating on TrustPilot (with over 1,000 reviews) because of their amazing quality…but they also guarantee the most affordable incorporation packages and the fastest processing time in the industry.

4. Secure Startup Funding for Your Eyelash Business (If Needed)

In developing your eyelash business plan , you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for an eyelash business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in an eyelash business that they believe has high potential for growth.

5. Secure a Location for Your Business

To find a location for your eyelash business, you will need to look for an area that has a high population density. This will ensure that you have a large client base to draw from. Additionally, you will need to look for an area that is centrally located. This way your customers are able to travel conveniently to your location.

Be sure to look at multiple locations before choosing one. Make sure the location you choose is economical, safe and hospitable. The perfect place for your business will depend on your personal preferences, but it is important to make sure the location has enough space for growth.

6. Register Your Eyelash Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your eyelash business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your eyelash business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

The licenses and permits you will need to start a lash extension business depend on your location. You will likely need a business license and an esthetician or cosmetology license, if you plan on offering lash application services. You may also need a health permit. Check with your local government to find out what is required in your area.

10. Get Business Insurance for Your Eyelash Business

The type of insurance you need to operate an eyelash business depends on the products and services you offer.

Business insurance policies that you should consider for your eyelash business include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

11. Buy or Lease the Right Eyelash Business Equipment

The equipment you will need to run your own eyelash business will depend on the type of business you are starting. If you are starting a home-based business, you will likely need a computer, phone, and internet access. If you are starting a salon or studio, you will need additional equipment such as styling stations. You also need equipment for your lash artists, INCLUDING tweezers, false eyelashes, and eyelash extensions brushes.

12. Develop Your Eyelash Business Marketing Materials

Marketing materials will be required to attract and retain customers to your business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your eyelash business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your lash brand.
• Website : Likewise, a professional website provides potential customers with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your own website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media platform will help customers and others find and interact with your eyelash business.

13. Purchase and Setup the Software Needed to Run Your Eyelash Business

To start an eyelash business, you will need software to keep track of your customers, inventory, and finances. There are a few different software options that you can choose from, depending on your needs and budget.

14. Open for Business

You are now ready to open your eyelash business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your eyelash business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start an Eyelash Business FAQs

Is it hard to start an eyelash business.

The difficulty of starting an eyelash business will vary depending on your location, experience, and marketing strategy. However, if you're willing to put in the hard work and are passionate about your business idea, then it is definitely possible to start a successful eyelash business. Some key things to keep in mind include choosing the right supplier, creating a strong branding strategy, and building a network of customers and advocates.

How can I start an eyelash business with no experience?

To start an eyelash business with no experience, you'll need to do some research and figure out what products and lash services you want to offer. You'll also need to create a business plan and find a location for your business. Finally, you'll need to market your business and find customers.

How much does it cost to start an eyelash business?

The cost of starting an eyelash business can range widely, depending on the type of business and the extent of services offered. Eyelash extension and individual lash application salons typically require a cosmetology license and state inspections, which increase the initial investment.

Some key startup costs of launching an eyelash business include:

• Salon Rent/Lease or Franchise Fee- In some states, you will need to open a state-licensed facility to get your license and get up and running. In other states, you can work from home or do mobile services with a valid cosmetology license. Consult a professional in your area to find out what the local regulations are.
• Eyelash Extension Equipment and Supplies- You will need a lash extension table, cosmetic eyelash adhesive, application and removal tools, liners and tweezers. The cost of equipment can range from hundreds to thousands depending on the type, quality and brand.
• Eyelash Extension Licensing/Certifications- Depending on your state, you may be required to obtain a cosmetology license before starting up. Some companies will train their own technicians for lash application so that they do not need lash technicians or stylists with formal training or experience in the field of eyelashes. If you do need certification, there are several organizations and schools you can pursue this opportunity through. The cost of the course and test is typically $200 – $400.
• Eyelash Extension Supplies- Eyelash extensions require adhesive, eyelashes (human, synthetic or mink) and tools for lash application. You will also need to replenish liners, tools and supplies like tweezers throughout the life of your business. The cost of eyelash extension supplies can vary greatly depending on your clientele.
• Business Insurance- To run your own studio, you will need proper liability coverage as well as general equipment coverages for your lash tools.

What are the ongoing expenses for an eyelash business?

The ongoing expenses for an eyelash business can include advertising and marketing, the cost of the products themselves, and employee salaries. Other operating costs can include utilities, credit card processing fees, shipping costs, repairs and maintenance costs.

How does an eyelash business make money?

One way an eyelash business can earn money is by selling products to their customers. This can include eyelashes, mascara, eyeliner, and other products that help enhance someone's appearance. Another way they can make money is by providing eyelash extensions services such as eyelash extension applications, trims or lash lifts. Another way an eyelash business can make money is by selling online courses and ebooks. They do this in order to generate interest and engage with their customers and potential customers so that they can begin to build a relationship with them.

Is owning an eyelash business profitable?

Yes, owning an eyelash business can be profitable. First, eyelashes are a popular beauty trend and there is a growing demand for them. This makes it a lucrative industry to be in. Additionally, eyelashes are relatively easy to sell and require little overhead costs, making them a profitable business venture.

Why do eyelash businesses fail?

One of the main reasons that eyelash businesses fail is a lack of planning. This can include not having a detailed business plan, not doing research on the industry, and not targeting the right customers.

Another reason is a lack of marketing and sales skills. This can include not creating a sales process and not have a clear and strong value proposition.

The last main reason is a lack of financial management skills. This can include not having a realistic budget, not tracking expenses, and not investing in the business.

Other Helpful Business Plan Articles & Templates

Save money by purchasing in bulk. Go to products page to see the discounts available for wholesale eyelash extension supplies. X

Item added to your cart

Accessories

Post Treatment

Pre Treatment

BELO TRAINING ACADEMY

Start your journey today. We offer a variety of training courses to suit every individual.

Starting a Lash Business: 10 tips you need to know

Here at BELO, we understand how exciting it is when you're starting a lash business. There are so many considerations to make, whether you're wanting to start your lash business from home, renting space in a salon or practising mobile. We have trained hundreds of aspiring lash technicians, so we totally understand the main concerns and questions many of our students feel when embarking on the first steps to becoming self employed. 

Let's get into it: here are our top 10 tips to consider when starting your own eyelash extension business. 

1. Get your training and accreditation in order

We've already talked about this point quite extensively in a previous blog, but we can't stress the importance of training enough. As a self-employed lash artist, your lash business is only going to be as good as the training and development that you undertake. It's also crucial to ensure that your training is accredited so that you can be fully insured as soon as you complete your course. 

Whether you're qualifying for the first time, or wanting to refresh your skills, undergoing thorough lash extension training is the best way to boost your services. With eyelash extensions, practice makes perfect. Learning from multiple trainers enables you to compare different techniques to refine your personal lashing style. 

If you're qualified in classic lashes why not book onto a   Russian Volume lashes training course   to add some variation to your client offering. Alternatively, if you're already a Volume baddie, try upskilling with an   advanced masterclass course . Any additional training you can undergo will only make your business stronger. 

Also, the more qualifications and certificates you can demonstrate to your clients, the more you can justify charging premium prices. 

Read more about training and upskilling in our blog:   How to become a lash technician .

2. What are other lash businesses in your area doing?

Market research is a core element of any business plan. We love that the lash extensions industry is close knit and friendly, but that doesn't change the fact that your lash friends are your competition, especially if you're in the same area. This doesn't mean you have to start a war for clients - there are plenty of ways to support each other in the lash community and ensure that everyone has a fair share of the pie!

You need to understand what your competitors are doing and where the lashing services in your area are saturated. Is there a particular neighbourhood in your area that doesn't have a specialised lash tech? Are there some services which are not being offered in your area? How do other lash technicians or lash studios in your area price their services? And how do they market themselves?

All of these questions lay the groundwork for the next step: how to get your eyelash business to stand out. 

3. What's unique about your offering?

Now that you have analysed what other lash studios in your area are doing, you need to figure out what you can do that's different. You're never going to have a complete USP (unique selling point) from other lash techs as you're offering such similar treatments. The main thing that is unique about your lash business is YOU! 

Especially in beauty businesses, it's crucial to provide your clients with something that makes you special, as there is always someone that can compete with you on price. You are the heart of your eyelash business, so put yourself at the centre and figure out your vision for your brand. 

Maybe there are plenty of lash technicians in your area providing classics and hybrids - but there's a gap in the market for an expert in mega volume lashes. Maybe it's the other way round. Perhaps all of the salons and lash studios close early, so you offer an out-of-hours service for busy working clients. You could target high-end clients that want luxury and convenience above all, so you offer a higher quality mobile service with luxury treatments to appeal to that target audience. 

From your research, create customer personas for the clients that you're trying to reach and figure out how to appeal to them. It may seem silly at first, but this step is at the core of every marketing activity you will undertake. We cannot stress enough how important it is to understand your audience. Here are some examples: 

Client A:   Sarah, 26. Sarah is a successful marketing executive at a firm in Manchester, she works late and spends most of her free time in the gym or out with friends. She wants eyelash extensions that look professional in the week but give her a bit of glam at the weekends. She's pressed for time, so the quicker an appointment can be, the better.

Sarah wants hybrid lashes and needs late night appointments or weekend mornings. She will need ultra retention in her sets to withstand her active lifestyle and busy schedule.   Promade eyelash extensions are a great option for her as they speed up the appointment time. 

Client B:   Carrie, 32. Carrie is a stay at home mum and wants to bring glam into her day-to-day life. She spends most of her time looking after other people, so she loves a pamper and to feel special. She's pretty chatty in her appointments and is happy to take 2 hours of me-time a month for a mega volume lash appointment. She's a ride-or-die client and will book in every 3 weeks without fail. 

Carrie wants mega volume lashes at all times and can fit in her appointment during the day when she has help with childcare. She would benefit from a good aftercare kit and books her infills in advance. She would appreciate a loyalty programme for her eyelash extensions and is happy to recommend you to her friends.

It's all about figuring out how you can compete in spaces that others have overlooked. If you have a mix of Sarahs and Carries in your potential client list, you're going to have to figure out how to appeal to them both. 

4. Find premium supplies and stock up

If you're already a practising lash artist, you'll have plenty of supplies already and you'll have a pretty good idea of the products which you want to stock. However, we would always recommend that when you're starting a lash business, stock up with a full starter   kit of premium lash supplies   to get off on the right foot. 

Even better than a kit? Bulk buying your supplies. At BELO, we offer a range of bulk buying discounts to enable professional lash techs to stock up without breaking the bank. Bulk discounts are especially useful when buying lashes, as you can gain the most value when you order single length trays rather than mixed length trays. There are even bundle discounts for lash adhesives available, like our  Retention Bundle  that combines our  Forever Fix bonding agent , our  Lock It In lash sealant , and your choice of lash adhesive. Much more affordable than buying all three items separately!

It's worth keeping in mind when bulk buying lash supplies that for lash adhesives, the shelf life of most unopened adhesives is around 6 months. For eyelash businesses that are just starting out, it may be worthwhile ordering less glue to begin with and seeing how long it takes you (and how many clients you can lash) until you run out of glue. This will help you to reduce as much waste as possible, which is crucial to protect your profit margins. 

5. Decide where you want your lash business to be based

Another important step to consider when you start a lash business is where you want to set up your workspace. Do you want to start your lash business from home, rent space in a salon or even open your own lash studio? This is an important step to consider, not only because you'll have to figure out how you want your lash business to function, but also the insurance you'll need. 

If you choose to set up your lash business from home, there are lots of administrative considerations. If you rent your home, you'll need to ask permission from your landlord to be able to run your business from the property as they will need different insurance. If you're paying a mortgage on your home, you may even need to ask the mortgage lender's permission. Also, you may need to display your business location on public government databases and your Google my Business profile. Not to mention the added risk of people who you don't know coming into your home. There's lots more information on running a business from home on the   UK government website,   so it's definitely worth a read to cover your bases. 

If running a lash business from home doesn't appeal to you, you have a couple of options: you can rent space in a salon or lash studio or go mobile. Both options have their pros and cons. Operating out of a lash studio or salon gives your business a sense of professionalism that is difficult to achieve from home, but you obviously have to spend money to rent the space. Working from a salon could limit the amount that you can make your treatment room your own, and could even become an issue if the building is heated in a way that is not optimal for eyelash extensions. Wherever you decide to set up your eyelash extension business, you'll have to ensure you can control the humidity and the temperature of your treatment room so that the retention of your sets is not impacted. 

6. Nailing your lash business name

Figuring out what to name your business is probably one of the toughest parts of starting your own lash business. So much is riding on your lash business name, and rebranding if you decide to change it in the future can be really damaging. You're going to need to think of a name that's catchy, memorable and timeless.

There are pros and cons to lots of different names for your lash business. For example, if you begin lashing from home as an independent lash artist and use your name in the business name, you may struggle to scale the business. If you pick a lash business name that is completely unrelated to you, you may find that the brand of your business doesn't feel authentic.

If you're really struggling for name ideas for your eyelash business, we recommend outlining the core values of your business and some words that you think reflect your brand. These could be words like 'luxury', 'luxe', 'sassy', 'cute', 'professional' and even some inspirational words like 'dream' or 'fantasy'. Expand on these by writing down what you like about all of the different words and the different elements that you want to combine. For us at BELO Lash, we wanted to ensure that we were at the heart of our brand but the brand had its own identity. 

It can seem daunting coming up with your lash business name, but don't worry! There will be one name idea that feels natural and you'll know you're on to a winner. Once you have at least five lash business name ideas down, check these on   Companies House   to ensure the business name is not already registered or trademarked. Don't be disheartened if your name idea is already taken - it's just not meant to be! 

7. Opening a business bank account and registering your business

It can look unprofessional when you expect your clients to pay in cash or transfer payments to a personal bank account. Set up a business bank account to ensure that you keep your lashing money separate from your current account. This will help you to keep track of your accounts and makes it much easier once it comes around to completing your tax self assessment (or you can hire an accountant).

Also, as a self-employed lash artist, you'll need to register your business. You can either register your business as a limited company or register yourself as a sole trader. If you register as a sole trader, you are personally liable for any debts that the business may accrue. If you set up a limited company, you have more paperwork to handle, but your personal finances are treated as distinct from the business finances. To find out more about this side of setting up your eyelash extension business, check out the   UK government website . 

8. Insurance

Insurance is one of the more boring, admin-heavy elements of starting your own lash or beauty business. The minimum insurance you'll need for lash business is public liability insurance. While most public liability insurance plans will cover the majority of your needs, there are plenty of add ons that are useful when you go through specific beauty treatment insurance providers. This ensures that your insurance isn't a cookie-cutter policy which could leave you vulnerable later down the line. 

If you're wanting to offer other beauty treatments aside from lashes, it's best to discuss this with your insurance provider and see if you need any additional cover. It may also be worth looking into property damage insurance and stock cover. There are plenty of   insurance providers   out there, so take your time to figure out which policy is best for you. 

9. Securing clients & offer loyalty and/ or outreach programmes

When you're establishing any business, the key is to start in small manageable chunks. If the goal is to be a full time lash technician, you need to build up your client base to ensure that you have enough income coming in to cover your expenses and earn a good wage. 

Maintaining a loyal client base is what makes or breaks a lash business. Without clients and cash flow, any business is unsustainable. Word-of-mouth recommendations are the best way for eyelash businesses to build their client bases, but it's difficult to control. A good strategy to boost your word-of-mouth recommendations is to try offering a referral scheme to your existing clients and offer clients a discount for both themselves and their friend when they refer a client to you. This provides incentive for your clients to share your work, and to recommend you when they no doubt receive compliments of their extensions. 

You could also introduce this referral strategy to social media channels and provide your clients with referral codes when a new client books in with you. Obviously, at first your profit margins will take a hit, but once your new clients fall in love with your treatments, you will reap the benefits. 

Another good method of retaining clients is to provide a loyalty scheme which enables clients to gain discounts or even free goodies with repeat bookings. You could hand out copies of loyalty cards   to ensure every client is aware of the benefits of having their eyelash extension treatments with you!

10. Focus on marketing and building your social media following and online presence

Marketing your lash extension services in your local area and across your social media channels is a must for any successful eyelash business. But it doesn't have to be the last step in setting up your lash business, in fact, it could be a good idea to start building a social media presence before you actually start lashing on paying clients. 

Show off your training, examples of your work and even lash aftercare tips like how to clean eyelashes on Instagram, Facebook and TikTok to get your business' name heard across all of your channels. You could even offer competitions, charity raffles and other marketing pushes to gain some traction in your following. Here at BELO, we understand the importance of social media for your lash business. It provides your business but personality, enables prospective clients to see your work and provides a sense of community for your client base. 

Also, it's important to set up a Google my Business page to ensure that your online reputation looks professional and legitimate. Most eyelash businesses and freelance lash technicians don't have a Google my business page, so this is a great tip for those lashing in big cities where potential clients may search on Google for 'eyelashes near me' or similar terms. Get your clients to add reviews, images and a location for your lash studio or practice space to bring in a wider pool of clients. 

Starting your very own eyelash extension business is a challenge - but it's worth every penny! 

All eyelash professionals need to start somewhere when they're embarking on their lash extension career. Following these steps, you can be sure that you have covered your bases when starting an eyelash business. Don't worry if there are any unexpected setbacks, that's all part of the journey of becoming a true lash artist. 

Still don't know where to start? Check out our range of   eyelash extension kits   to kickstart your business with premium lash products.

Leave a comment

Please note, comments need to be approved before they are published.

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Need a consultation? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• E1 Treaty Trader Visa
• E2 Treaty Investor Visa
• Innovator Founder Visa
• UK Start-Up Visa
• UK Expansion Worker Visa
• Manitoba MPNP Visa
• Start-Up Visa
• Nova Scotia NSNP Visa
• British Columbia BC PNP Visa
• Self-Employed Visa
• OINP Entrepreneur Stream
• LMIA Owner Operator
• ICT Work Permit
• LMIA Mobility Program – C11 Entrepreneur
• USMCA (ex-NAFTA)
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Online Boutique
• Mobile Application
• Food Delivery
• Real Estate
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

Eyelash Extension Business Plan Sample

Published Aug.21, 2018

Updated Apr.22, 2024

By: Brandi Marcene

Average rating 3.1 / 5. Vote count: 18

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start eyelash extension business?

Planning how to start your own eyelash business ? This is a great business considering the U.S beauty industry generates more than $60 billion. Thanks to recent technology advancements, the eyelash extension business has really become popular and is among the fastest growing sectors in the beauty industry. This is due to the fact that many clients are keen on non-surgical and non-invasive beauty enhancements. With a good business plan, you can make good money from this business that demands a lot of creativity and passion.

Executive Summary

2.1 the business.

The eyelash extension business will be registered under the name Flawless Lounge Inc. and will be located in downtown Nashville, Tennessee. The business will be owned by Joan Stuggard who is a professional and experienced beauty therapist. When opening this business, it is good to have unique and attractive lash business name ideas to capture the attention of your customers.

2.2 Management Team

Before starting an eyelash business , Joan Stuggard worked as professional beauty therapist with cumulative work experience of 17 years. She has extensive technical skills and has offered her expertise in numerous establishments she has worked for in the course of her career.

2.3 Customer Focus

Joan has an in-depth understanding of how the eyelash extension industry works. Given her long experience in the industry, she knows who is really in need of these services. Her customers are primarily women and people of all ages who wish to have beautiful and professionally made eyelash extension.

2.4 Business Target

Joan Stuggard has identified the market segments she has to pay specific focus to in order to maximize revenue for her business. Her target is to sell her services to the most appropriate market segments in need of eyelash extension services.

Company Summary

3.1 company owners.

Joan Stuggard is an experienced beauty therapist with extensive skills in various forms of beauty therapy including eyelash extension. In the course of her career, Joan had a chance to work for reputable beauty companies where she took an active role in coming up with pioneering beauty designs and concepts. After having been in the industry close to 2 decades, she decided it was time to think about her own eyelash extension business opportunity .

3.2 Aim of Staring the Business

After seeing the increasing acceptance of eyelash extension by many customers across the beauty industry, Joan realized it was the perfect time to think about starting eyelash extension business . Considering Nashville is a large city, there was definitely a good market for the business to tap into. Nowadays, customers prefer natural non-surgical beauty enhancements.

3.3 How the Business will be started

Flawless Lounge will launch operations after the successful completion of an extensive market research. In order to actualize her dreams, Joan knows she has to excel in business set-up, administration and financial management. For this reason, she has hired a team of financial experts to help her come up with a comprehensive financial roadmap.

Services for Customers

Flawless Lounge Inc. intends to diversify its range of services in order to become more competitive and attract more customers. Joan knows how to start your own lash company involves maximizing your creativity and offering a unique range of services that makes you stand out from your competitors. Considering her experience and knowledge of the industry and trends, Flawless Lounge has an advantage that should help the business achieve its goals. The following products and services will be offered by Flawless Lounge.

• Eyelash Extensions which are safe and customized
• Tinting and Threading
• Selling eyelash extension products

Marketing Analysis of Eyelash Extension Business

In the recent times, the number of people seeking eyelash extension services has increased. With various forms of beauty therapy becoming more common, many people are increasingly seeking to transform their appearance through simple techniques as opposed to medical procedures which are considered invasive. In this eyelash extension business plan , Flawless Lounge has identified an untapped market it can capitalize on to generate revenue. Women across the age bracket have developed a keen interest in eyelash extension services creating a good opportunity for the business. In this regard, the business has carried out an extensive market study and analysis for purposes of planning.

5.1 Market Segment

For Flawless Lounge to achieve its revenue targets, the eyelash extension business has identified various market segments it needs to market its product and services. In this lash business plan , potential market segments have been defined with a clear marketing plan of reaching out to them.

5.1.1 Individual Customers

Walk-in customers are expected to be the largest target market that Flawless Lounge must find creative ways of reaching out to. Nashville is a large city with a high number of individuals who will regularly need eyelash extension services. With increased awareness about beauty procedures, the number of people interested in eyelash extension has gone up. Any good eyelash extension business plan example should adequately specify the strategies needed to attract this clientele to the business. This is definitely a lucrative market considering the potential high number of customers the business is likely to gain. Apparently, it is also the most competitive segment so Flawless Lounge has to position itself strategically to benefit from this segment.

5.1.2 Beauty Parlors

Beauty parlors potentially present a good revenue source for the eyelash extension business. Flawless Lounge sells eyelash extension products which are required for various beauty parlors across the city to serve their customers. The advantage of this segment is most beauty parlors are likely to make regular and consistent bulk orders for products which generates a good amount of revenue for the business.

5.1.3 Cosmetic Shops

Cosmetic shops stock a wide variety of items including eyelash extensions which are sold to individual customers and other beauty related businesses. Flawless Lounge should put in place strategies to work closely with cosmetic shops because they have access to a wide market the eyelash extension business can tap into.

5.1.4 Make-up Artists

Make-up artists work extensively with different products including eyelash extensions. Flawless Lounge can creatively come up with a plan of identifying various make-up artists and their business entities with an aim of marketing both the products and services of the business.

5.2 Business Target

Flawless Lounge intends to set-up shop in Nashville which is a highly populated city with numerous opportunities for the business to explore. In this lash extension business plan , Flawless Lounge hopes to realize an annual sales growth of between 15%-18% in the first three years of operation.

5.3 Product Pricing

The best approach of how to start a eyelash extensions business involves carrying out an extensive market study in order to come up with an accurate and profit oriented pricing strategy.

Flawless Lounge Inc. intends to formulate a well-researched and effective marketing business strategy to help the business satisfactorily cover all the intended target markets. Setting up eyelash extension business requires the implementation of good marketing strategies to help the business market its products and services to as many customers as possible.

6.1 Competitive Analysis

Flawless Lounge Inc. has done an extensive market research to come up with the best strategies to help the business achieve consistent growth, compete effectively and remain relevant in the industry.

6.2 Sales Strategy

For Flawless Lounge Inc. to effectively reach out to the market, the eyelash extension business intends to implement the following strategies to advertise its brand.

• Advertise the eyelash extension business on local directory listings
• Send introductory letters to business in the beauty industry to create awareness about the eyelash extension business
• Advertise the business on social media platforms such as Facebook, Twitter and Instagram. Use Google Ads to market the business to an online audience
• Design a simple search engine optimized website to improve online presence and rank higher in search engine results
• Advertise the eyelash extension business on local print and broadcast channels such as radio, television and newspapers
• Encourage word of mouth marketing especially by offering good services to have referrals for the business

6.3 Sales Forecast

How to start your own eyelash extension business and have a clear vision requires coming up with a comprehensive sales forecast.

Personnel Plan

If you plan to start your own eyelash business , you need to have a team of well-trained and experienced staff to help you manage the business. Joan has realized she can’t run the business alone and requires a competent team to support her. In this regard, a personnel plan has been established to identify the best team to run Flawless Lounge Inc.

7.1 Personnel Plan

To help the eyelash extension business achieve business growth and success, the following team of staff will be hired to work in the business. Joan Stuggard who is the owner of the eyelash extension business will be the Chief Executive Officer in charge of management and administration. She will be assisted by the following personnel in various departments.

• 1 Assistant Manager
• 3 Lash Technicians
• 1 Accountant/Cashier
• 2 Sales and Marketing Executives
• 1 Customer Service Executive
• 1 Delivery Executive

Successful applicants will undergo comprehensive training a few weeks before the business officially opens its doors to the public.

7.2 Average Salaries

Flawless Lounge Inc. intends to pay its members of staff the following salaries within the first three years of operation.

Financial Plan

Flawless Lounge Inc. has come up with a comprehensive financial plan which is important when starting your own eyelash extension business . It is critical to make strategic financial decisions and analyze various parameters before opening a business. In this case, Joan Stuggard intends to raise most of the business capital from her personal savings. However, has two investors who will provide a share of the initial capital to start the eyelash extension business. In addition, a bank loan for business plan shall be sought to finance the budget deficit. Starting my own eyelash extension business demands the formulation of a clear financial roadmap to guide business operations.

Below is a comprehensive financial analysis for Flawless Lounge Inc.

8.1 Important Assumptions

The financial forecast for Flawless Lounge Inc. is based on the assumptions below.

8.2 Brake-even Analysis

Flawless Lounge Inc. brake-even analysis is shown in the graph below.

8.3 Projected Profit and Loss

Profit and loss information for Flawless Lounge Inc. as calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Flawless Lounge Inc. is illustrated below.

8.4 Projected Cash Flow

Below is a summary of Flawless Lounge Inc. Pro forma cash flow, subtotal cash received, subtotal cash spent, subtotal cash from operations and subtotal cash spent on operations.

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Flawless Lounge Inc. that shows assets, liabilities, capital, long term assets and current liabilities.

8.6 Business Ratios

The following is the Ratio Analysis, Business Ratios and Business Net Worth for Flawless Lounge Inc.

Download Eyelash Extension Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as business plan for a nail salon , nail polish business plan , business plan for a salon , tanning bed business plan , tattoo shop business plan , business plan for beauty supply store and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Basketball Facility Business Plan: A Comprehensive Guide to Success

Bowling Alley Business Plan Sample

Nightclub Business Plan (2024): A Comprehensive Guide

Rabbit Farming Business Plan

Beverages Business Plan

Private Schools Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site: