business plan for bottled water company

• Sample Business Plans
• Food, Beverage & Restaurant

Bottled Water Business Plan

Your bottled water business will give your clients plenty of hydration whether it uses; filtered, distilled, or natural spring water. Thus are you ready to hydrate people and start your business out of it? But before starting it you will need careful planning.

Need help writing a business plan for your bottled water business? You’re at the right place. Our bottled water business plan template will help you get started.

Free Business Plan Template

Download our free bottled water business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Bottled Water Business Plan?

Writing a bottled water business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Describe what kind of bottled water company you run and the name of it. You may specialize in one of the following bottled water businesses:

• Natural spring water
• Purified water
• Mineral water
• Artesian water
• Functional water
• Describe the legal structure of your bottled water company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your bottled water company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Competitive Analysis: Identify and analyze your direct and indirect competitors . Identify their strengths and weaknesses, and describe what differentiates your bottled water services from them. Point out how you have a competitive edge in the market.
• Regulatory Environment: List regulations and licensing requirements that may affect your bottled water company, such as labeling regulations, quality & safety testing, compliance & inspections, etc.

Here are a few tips for writing the market analysis section of your bottled water company business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Single-serve bottles
• Multipack bottles
• Premium & specialty bottles
• Water filtration
• Water delivery services
• Customized bottles
• Describe the health benefits: If relevant, draw attention to any unique mineral composition or health advantages of your water, such as high mineral content, alkaline characteristics, or the presence of extra electrolytes.
• Quality measures: Describe your water’s sources and the steps you took to ensure their quality and purity. Talk about any accreditations, testing protocols, or quality control systems you have in place to ensure product safety and regulatory compliance.
• Additional Services: Mention if your bottled water company offers any additional services. You may include services like customized labeling & branding, subscription services, event & catering services, water education & workshops, etc.

In short, this section of your bottled water plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Pricing Strategy: Describe your pricing strategy—how you plan to price your products or services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, influencer collaboration, offering referral programs, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts & offers, personalized service, etc.

Overall, this section of your bottled water production business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bottled water business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your bottled water business. Your operational processes may include water source & treatment, bottling & packaging, quality control & testing, inventory management, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bottled water business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your bottled water company, and describe their roles and responsibilities in successfully running the business.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

This section should describe the key personnel for your bottled water business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your bottled water business’s assets, liabilities, and equity.
• Financing Needs: Calculate costs associated with starting a bottled water business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bottled water manufacturer business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample bottled water business plan will provide an idea for writing a successful bottled water plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bottled water business plan pdf .

Related Posts

Restaurant Business Plan Template

Food Truck Business Plan

Top 10 Components of a Business Plan

Crafting Table of Contents in Business Plan

Best AI Tools for Small Business

How to Write a Business Plan Outline

Frequently Asked Questions

Why do you need a bottled water business plan.

A business plan is an essential tool for anyone looking to start or run a successful bottled water business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your bottled water company.

How to get funding for your bottled water business?

There are several ways to get funding for your bottled water business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your bottled water business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your bottled water business plan and outline your vision as you have in your mind.

What is the easiest way to write your bottled water business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bottled water business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good bottled water business plan help me secure funding?

Indeed. A well-crafted bottled water business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a bottled water business plan?

Marketing strategy is a key component of your bottled water business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Bottled Water Company Business Plan Template

Written by Dave Lavinsky

Bottled Water Business Plan

You’ve come to the right place to create your Bottled Water business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bottled Water businesses.

Below is a template to help you create each section of your Bottled Water business plan.

Executive Summary

Business overview.

ClearRiver Bottled Water Company is a startup bottled water company located in Knoxville, Tennessee. The company is founded by Eileen Dursten, a local landowner with a series of fresh waterfalls and streams located on her thirty-acre property just outside the city of Knoxville. Eileen has been studying the concept of providing bottled water from an acceptable source of freshwater for some years. She recently had the water in three streams on her property tested for bacteria and parasitic evidence, and received a report that the water was highly-potable and acceptable for bottling. With this information, she’s decided to move forward to build the necessary infrastructure and office area to start her bottled water business.

ClearRiver Bottled Water Company will provide a unique, fresh and local source of water within each bottle, made especially for the communities within the Knoxville area. The brand name will become synonymous with “clean, crisp notes of the mountains” and it will be a distinctive product for consumers to purchase. ClearRiver Bottled Water Company will be the ultimate choice in Knoxville for fresh bottled water, while also offering the best pricing for local water in Knoxville.

Product Offering

The following are the products that ClearRiver Bottled Water Company will provide:

• Bottled water in consumer-sized containers: 12 ounce, 16 ounce and 24 ounce.
• Bottled water in 5-gallon and 7-gallon drum sizes to fit water dispensing machines.
• Flavored water (watermelon, peach, apple, lemon, and lime) in 16 ounce bottles.
• Carbonated water in 12 ounce, 16 ounce and 24 ounce sizes.

Customer Focus

ClearRiver Bottled Water Company will target all individuals within the greater Knoxville area and surrounding communities. In addition, they will also target companies who use water dispensing systems. They will also target party planners and event coordinators who will want large quantities of specialty water or custom-made belly bands on the bottles for weddings, anniversaries, etc. ClearRiver Bottled Water Company is committed to serving every customer in the best way possible, meeting requests for customized bottles or simply one bottle of water with courtesy.

Management Team

RiverClear Bottled Water Company will be owned and operated by Eileen Dursten, who will take the role of President. She has recruited John Matheson, a Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC.

John created the SwampWater brand and developed the water treatment and bottling systems to the 6M business it is today. He initiated robotic labeling and packaging in 2017 and has been at the forefront of business trends throughout his entire career of twenty-five years at SwampWater, LLC.

John’s role will be Senior Engineer and Vice President of the company. He is eager to be back in the Knoxville area, where his family resides, and is also eager to create another success with RiverClear Bottled Water.

Success Factors

ClearRiver Bottled Water Company will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at ClearRiver Bottled Water Company.
• Faultless system for treating and clarifying the pure local water of Knoxville prior to bottling.
• Unique flavoring and/or carbonation processes added to the product line that will appeal to all ages.
• Unique aspect of fresh water from the immediate area, as a “taste of home” product.
• ClearRiver Bottled Water Company will offer the best pricing in Knoxville for bottled water in comparison to other offerings. The customer, no matter whether a small concern or a large business, will receive modest pricing for superior products.

Financial Highlights

ClearRiver Bottled Water Company is seeking $200,000 in debt financing to launch its ClearRiver Bottled Water Company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for ClearRiver Bottled Water Company.

Company Overview

Who is clearriver bottled water company.

ClearRiver Bottled Water Company is a newly established full-service water bottling company located in Knoxville, Tennessee. ClearRiver Bottled Water Company will be the most reliable, cost-effective, and efficient choice for bottled water in the city of Knoxville and the surrounding communities. ClearRiver Bottled Water Company will provide a comprehensive menu of pure local water, flavored waters, and carbonated water products for any customer to utilize. Their full-service approach includes a free water-tasting event in their bottling facility for those who would like to tour the bottling plant.

  Eileen Dursten and John Matheson will be able to provide a variety of bottled water for the residents and visitors of Knoxville. The team of professionals are highly qualified and experienced in water purification, bottling and marketing. ClearRiver Bottled Water Company is the perfect solution for those customers seeking the crisp, clear water that comes from natural streams within their local area. The best customer service will accompany that water, ensuring a seamless experience for all customers.

ClearRiver Bottled Water Company History

Since incorporation, ClearRiver Bottled Water Company has achieved the following milestones:

• Registered ClearRiver Bottled Water Company, LLC to transact business in the state of Tennessee.
• Has a contract in place at one of the office buildings, where Eileen Dursten will manage the staff within the 10,000 square foot office space.
• Reached out to numerous contacts to include RiverClear Bottled Water at corporate and private party events, in addition to distribution at grocery stores and convenience shops throughout the regional area.
• Began recruiting a staff of four employees for the bottling plant and 2 office personnel to handle filing, scheduling and mitigating errors.

ClearRiver Bottled Water Company Services

The following will be the services ClearRiver Bottled Water Company will provide:

Industry Analysis

• The bottled water industry is expected to grow over the next five years to over $12 billion in 2030.
• The growth will be driven by consumer demand for clean, notably pure and reliable water sources.
• The growth will be driven by the need for safe water in areas where unsafe water is often consumed, leading to illnesses.
• The growth will be driven by the demand of consumers seeking flavored and carbonated waters in lieu of sugary sodas and fruit juices.
• Costs will likely be reduced as prices are lowered for bottling processes through the use of robotics and other time-and-space saving bottling techniques.

Customer Analysis

Demographic profile of target market.

ClearRiver Bottled Water Company will target individuals, companies, event planners, and party coordinators in Knoxville, Tennessee. They will target associations and city and state governmental entities who will want products that originate in the city or state.

Customer Segmentation

ClearRiver Bottled Water Company will primarily target the following customer profiles:

• They will target all individuals within the greater Knoxville area and surrounding communities.
• They will target companies who use water dispensing systems.
• They will target party planners and event coordinators who will want large quantities of specialty water or custom-made belly bands on the bottles for weddings, anniversaries, etc.
• They will target every customer, whether a small shop or a large enterprise and serve every customer with courtesy.

Competitive Analysis

Direct and indirect competitors.

ClearRiver Bottled Water Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

Crystal Water Company

The Crystal Water Company, a direct competitor, is owned by a conglomerate, S & H Products, located in Dallas, Texas. Crystal Water is produced in Texas, bottled, and shipped to national distribution centers for delivery to individual chain markets, such as Walmart, Target, Safeway, and other companies that sell bottled water. Distribution is approximately 11 million bottles of water shipped monthly. The water is labeled as “pure” and carries no flavor or carbonation.

The S & H Products Company is owned and operated by the Stewart and Hart Family Trust, which has been in existence for over 75 years, selling and bottled water from a water purification system located on the family ranch.

Naturally Sweet Sparkling Water Company

The Naturally Sweet Sparkling Water Company is a direct competitor, in that the company bottles and ships water throughout Tennessee and surrounding areas. The water is carbonated, sweetened with a sugar product, and flavored artificially. No claims are made of “pure” or “local” water being used in the making of the bottled waters.

The Naturally Sweet Sparkling Water Company is owned by Hugh Grover, a businessman who started a grocery outlet in 1990 and saw the opportunity to move into bottled sparkling water when parents began to complain that their children were drinking too much soda. Hugh played with water flavors and carbonation levels until he found the perfect fit, then brought in a bottling company to replicate his efforts. His company targets individuals, companies, and private party planners across the state of Tennessee.

Grover’s Back Road Water

Grover’s Back Road Water was started in Tennessee in 1973 by Arnie Grover, a farmer who held thirty acres of prime dark dirt and planted it all in sweet corn and tobacco. Arnie saw the potential to add products to his farm sales; he developed an earthy water to replicate the very dark water of the farming communities in the Tennessee areas. Arnie targets young adults and older adults who favor unusual tastes and water that is reminiscent of old farmhouse water systems. Grover’s Back Road Water is found in bars, coffee shops, restaurants, and convenience stores within the outlying communities of Knoxville and is sold in single 16-ounce bottle sizes only. It is an “acquired taste” and consumers are often split on whether or not the earthy-flavored water is exceptional or not. The company has developed plans to increase production and introduce new flavors of water, but has not done so as yet.

Competitive Advantage

ClearRiver Bottled Water Company will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

ClearRiver Bottled Water Company will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive menu of bottled waters, including flavored waters and carbonated waters.
• Fresh, pure water from local streams that is purified, filtered and bottled under the best conditions.
• Packaged and presented to appeal to all consumers.
• Pricing that is modest and lower than national brands of water.
• A “made at home” feel and look to the bottled water.

Promotions Strategy

The promotions strategy for ClearRiver Bottled Water Company is as follows:

Social Media Marketing

ClearRiver Bottled Water Company will use social media contacts provided by friends, family and local contacts to assist in sharing news about the launch of ClearRiver Bottled Water Company. The announcements will include free “water-tasting” parties at local malls and discounts on bottled water when the ClearRiver Bottled Water Truck is parked in the central area of Knoxville and offering giveaway prizes.

Professional Associations and Networking

ClearRiver Bottled Water Company will join associations and community groups to network and build relationships with area companies in Knoxville. Both Eileen Dursten and John Matheson will join groups and work to secure contracts for events or large-quantity orders.

Print Advertising

One week prior to the launch of ClearRiver Bottled Water Company, every home in Knoxville will receive a direct mail offer, including a discount on bottled water and an invitation to attend a free tasting in the Knoxville city square. Prizes will be distributed at that event to celebrate the launch.

Website/SEO Marketing

ClearRiver Bottled Water Company will utilize a website that is well-organized, informative, and complete. It will list all the services that ClearRiver Bottled Water Company is able to provide. The website will also list the contact information and the places where the bottled water can be purchased. SEO marketing tactics will be utilized so that anytime someone types in the Google or Bing search engine “bottled water company” or “bottled water near me”, ClearRiver Bottled Water Company will be listed at the top of the search results.

The pricing of ClearRiver Bottled Water Company will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for ClearRiver Bottled Water Company. Operation Functions:

• RiverClear Bottled Water Company is owned by Eileen Dursten, who will take the role of President. She will develop relationships with large accounts and work on product development with John Matheson.
• Eileen Dursten has recruited John Matheson, a Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC. John’s role will be Senior Engineer and Vice President of the company. John will oversee all water purification and treatment processes in addition to developing new products and managing staff members.
• Rocky Anderson will be the Operations & Maintenance Director for the facilities and the office. He will lead a team of two staff members who will clean, prepare, assist in filtration and other duties as assigned.
• Pamela Nygard will be the Office Manager, overseeing systems, scheduling and handling staff matters.

Milestones:

ClearRiver Bottled Water Company will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the ClearRiver Bottled Water Company
• 6/1/202X – Finalize distributor contracts for ClearRiver Bottled Water Company
• 6/15/202X – Begin networking at industry events
• – Begin moving into ClearRiver Bottled Water Company office
• – ClearRiver Bottled Water Company opens its office for business

ClearRiver Bottled Water Company will be owned and operated by Eileen Dursten. She recruited John Matheson, a former Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC.

Eileen Dursten, a local landowner with a series of fresh waterfalls and streams located on her thirty-acre property just outside the city of Knoxville. Eileen has been studying the concept of providing bottled water from an acceptable source of freshwater for some years. She recently had the water in three streams on her property tested for bacteria and parasitic evidence, and received a report that the water was highly-potable and acceptable for bottling. With this information, she’s decided to move forward to build the necessary infrastructure and office area to start her bottled water business.

John’s role will be Senior Engineer and Vice President of the company. John will oversee all water purification and treatment processes in addition to developing new products and managing staff members.

Financial Plan

Key revenue & costs.

The revenue drivers for ClearRiver Bottled Water Company are the fees they will charge to the customers for their products.

The cost drivers will be the overhead costs required in order to staff the company office. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

ClearRiver Bottled Water Company is seeking $200,000 in debt financing to launch its bottled water company..The funding will be dedicated towards securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 600 (30 corporate; 570 single-unit)
• Average Fees per Month: $27,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Bottled Water Business Plan FAQs

What is a bottled water company business plan.

A bottled water company business plan is a plan to start and/or grow your bottled water business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bottled Water Company business plan using our Bottled Water Company Business Plan Template here .

What are the Main Types of Bottled Water Companies? 

There are a number of different kinds of bottled water companies , some examples include: Purified or Distilled bottled water, Sparkling bottled water, and Alkaline bottled waters.

How Do You Get Funding for Your Bottled Water Company?

Bottled Water companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Bottled Water Company?

Starting a bottled water company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bottled Water Business Plan - The first step in starting a business is to create a detailed bottled water business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bottled water business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bottled water business is in compliance with local laws.

3. Register Your Bottled Water Business - Once you have chosen a legal structure, the next step is to register your bottled water business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bottled water business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bottled Water Equipment & Supplies - In order to start your bottled water business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bottled water business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful bottled water company:

• How to Start a Bottled Water Company

We earn commissions if you shop through the links below.  Read more

Bottled Water Business

Back to All Business Ideas

How to Start a Bottled Water Business: A Step by Step Guide

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 13, 2022

Investment range

$6,550 - $15,100

Revenue potential

$130,000 - $416,000 p.a.

Time to build

1 – 3 months

Profit potential

$46,000 - $83,000 p.a.

Industry trend

Here are the most important things to consider when starting a bottled water business:

• Source of water — Find a location close to a clean and sustainable water source. Consider natural water sources such as springs and aquifers.
• Grants — There are a few grants available that can help you start your bottled water business such as Small Business Grants , Drinking Water Grants , and Environmental Grants.
• Licenses — As bottled water is a consumable product, you will need many licenses, such as approval from the health department , FDA approval , environmental permits, water rights , and state-specific permits. 
• Equipment — Invest in high-quality equipment like pumps, pipes, and storage tanks for the water. To treat the water further, add filtration, reverse osmosis units, and UV systems. Your facilities also need bottling, packaging, and shipping equipment.
• Niche — Find a niche and stand out. Think about eco-friendly bottles, flavored and enhanced water, fitness-focused products, kids’ water, etc.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .

Interactive Checklist at your fingertips—begin your bottled water business today!

You May Also Wonder:

Can a bottled water business be profitable?

Yes, bottled water has good profit margins. Your key will be to brand your water in a way that is appealing to consumers. You also need to find a reliable manufacturer.

How can I start a bottled water business without opening my own plant?

You can find a water company that will produce your water and packaging and put your own brand and label on it.

Who buys the most bottled water?

The  United States is the country  that buys the most bottled water in the world.

How can I increase the sales of my bottled water?

To increase the sales of your bottled water, focus on marketing and branding by highlighting the quality and unique features of your product. Target your advertising efforts to reach your desired market through various channels. Consider product placements and partnerships to increase visibility and availability. 

What distribution channels should I consider for selling my bottled water?

To distribute your bottled water effectively, consider selling through retail stores, online platforms, beverage distributors, direct sales at events and via subscriptions, and B2B partnerships with establishments like restaurants and gyms. This strategy broadens your market reach and simplifies logistics.

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bottled water business has pros and cons to consider before deciding if it’s right for you.

• Good money — Profit margins on bottled water are fairly high
• Flexibility — Run your business from home as a white label company
• Hot market — Demand for bottled water is strong
• Saturated market — Competition is fierce in the bottled water industry
• Partner needed — Finding a white label water company can be challenging

Bottled Water Industry Trends

Industry size and growth.

• Industry size and past growth — The global bottled water industry was worth $303 billion in 2022 and it’s been steadily growing.(( https://www.grandviewresearch.com/industry-analysis/bottled-water-market )) The US market share is worth $9.3 billion.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ ))
• Growth forecast — The global bottled water industry is projected to grow at a CAGR of 5.4% annually by 2032 to reach more than half a trillion dollars.(( https://www.statista.com/outlook/cmo/non-alcoholic-drinks/bottled-water/worldwide ))
• Number of businesses — There are 476 bottled water production businesses in the US.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ )) 
• Number of people employed — The US bottled water production industry employs 15,708 people.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ )) 

Trends and Challenges

• Alkaline waters, which have a higher pH level than regular bottled water, are increasingly popular because they are thought to improve energy. The same is true for electrolyte-enhanced water.
• New to the market is hydrogen water, made with more hydrogen and thought to increase energy and endurance as well as to provide antioxidants. Though it’s new, it’s increasing in popularity quickly despite its higher price. 
• Plastic water bottles are piling up in landfills, leading to environmental concerns and increased governmental regulation. This has spurred manufacturers to look for alternative bottling. Many manufacturers are using recycled plastic, but some are moving to cans and paper cartons as better alternatives.
• Plastic bottle production in the United States requires about 17.6 million barrels of oil annually, which is of increasing concern due to the current energy situation.

Consumer Spending

• Average consumer spend — The average person in the US consumes about 46.5 gallons of bottled water per year.(( https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/ )) 
• Potential customer base — A recent survey shows that 49 million Americans consume bottled water.(( https://tappwater.co/blogs/blog/how-many-people-consume-bottled-water-globally ))
• Average prices — Consumers tend to buy bottled water in bulk. The average price for a 24-bottle case is $6.99, while specialty waters sell for up to $15 or more. They are commanding a higher price due to the way they are presenting their water to consumers, creating the impression of more health benefits.(( https://bottledwater.org/bottled-water-prices-advertising/ ))

How Much Does It Cost to Start a Bottled Water Business?

Startup costs for a bottled water business range from $6,500 to $15,000. Your costs will depend on the minimum your manufacturer will allow you to order since the bulk of your startup costs are for your initial inventory. 

You could start your search for a manufacturer on this online platform .  

How Much Can You Earn From a Bottled Water Business?

The average price for a private-label specialty case of bottled water is about $10. You can either sell your water online on a site like Amazon, or you can try to find local stores that will stock your water. Your profit margin after manufacturing and packaging costs will be around 35%. 

In your first year or two, you might sell 250 cases a week, bringing in $130,000 in annual revenue. This would mean nearly $46,000 in profit, assuming that 35% margin. As your brand gains recognition and you get your products into grocery stores, sales could climb to 800 cases per week. At this stage, you’d rent out a distribution center and hire staff, reducing your margin to about 20%. With an annual revenue of $416,000, you’d still have a nice profit of more than $83,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a bottled water business. Your biggest challenges will be:

• Finding a manufacturing partner
• Competition from established firms

Related Business Ideas

Your Journey to Starting a Distillery Business

A Complete Guide to Start a Profitable Tea Business

How to Start a Private Label Wine Business

Step 2: hone your idea.

Now that you know what’s involved in starting a bottled water business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research bottled water businesses in your area to examine their products, price points, and what sells best. You’re looking for a market gap to fill. For instance, maybe the local market is missing a spring water or sachet water company. Sachet water is pre-filtered water heat-sealed in plastic bags instead of bottles.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as mineral water or purified water.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Choose Your Product Line and Define the Product Range

Bottled water companies are legally allowed to offer:

• Mineral water from an underground source with naturally occurring trace minerals
• Spring water
• Well water, artesian well water 
• Purified water, or treated tap water 

You can choose any of those. Your key will be your labeling and how you brand your product. You could decide to offer vitamin or flavored water, but that would move you out of the bottled water category and into the soft drink category and would make production much more difficult. 

How Much Should You Charge for Bottled Water?

If you present your water as a high-end specialty water, you can charge about $10 per case. The key to this is in packaging and branding that creates the impression of a superior product. Using phrases like “natural spring water” and giving your bottles a confident, appealing design goes a long way. If you go to Amazon and search for bottled water, you’ll see many ways in which water is presented as high-end and commands prices as high as $15 or even $20. 

You should aim for a profit margin of about 35% after manufacturing and packaging costs.

Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market will be broad, but it may tend to be a younger crowd. You can find them on sites like TikTok and Instagram, but you could also advertise on Facebook, LinkedIn, and beyond.  

Where? Choose a Location

When selecting a location for a bottled water company, the approach varies depending on whether you have a partner manufacturer or not:

• Water source — Prioritize a location near a high-quality, sustainable water source like a spring or well.
• Regulatory compliance — Ensure compliance with water extraction and bottling regulations.
• Market proximity — Choose a location close to your target market to reduce transportation costs.
• Infrastructure and accessibility — Look for adequate infrastructure for bottling and packaging, and good transportation links.
• Water source — The same priority for a sustainable, high-quality water source applies.
• Manufacturing facilities — You’ll need space for your own bottling and packaging facilities.
• Labor availability — Ensure access to a skilled workforce for various operational roles.
• Environmental and community impact — Assess and minimize environmental impact and build positive community relations.

In both scenarios, consider the local climate, the potential for natural disasters, and the legal and political environment. Future expansion possibilities and overall costs are also important factors.

Step 3: Brainstorm a Bottled Water Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “mineral water” or “spring water,” boosts SEO
• Name should allow for expansion, for example, “AquaSource Bottling” over “AquaSource Sparkling Water” or “Coconut Bay Water”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 280 unique bottled water brand name ideas here . If you want your business name to include specific keywords, you can also use our bottled water name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. However, once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bottled Water Business Plan

Here are the key components of a business plan:

• Executive summary — A concise overview of your bottled water business, highlighting key points and objectives.
• Business overview — Detailed information about the bottled water industry, your company’s mission, and its structure
• Product and services — Explanation of the types of bottled water you offer, including any unique features or benefits
• Market analysis — Examination of the target market for bottled water, considering demographics, trends, and potential growth
• Competitive analysis — Assessment of other bottled water companies in the market, identifying strengths, weaknesses, opportunities, and threats
• Sales and marketing — Strategies for promoting and selling your bottled water, including distribution channels and advertising plans
• Management team — Introduction of key individuals involved in running the business, emphasizing their qualifications and roles
• Operations plan — Details on how your bottled water business will operate, covering production, quality control, and distribution
• Financial plan — Projections of your business’s financial performance, including income statements, balance sheets, and cash flow forecasts
• Appendix — Supplementary materials such as supporting documents, charts, and additional information to enhance the business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bottled water businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state. 

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bottled water business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corporation — This refers to the tax classification of the business but is not a business entity. An S Corp can be either a corporation or an LLC , which just needs to elect this structure for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind that, if you’ve chosen to be a sole proprietorship, you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans — This is the most common method but getting approved requires a rock-solid business plan and a strong credit history.
• SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and family — Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding — Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal — Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a bottled water business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Bottled Water Business Licenses and Permits

Starting a bottled water business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bottled water business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business property — Provides coverage for your equipment and supplies.
• Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation — Provides compensation to employees injured on the job.
• Property — Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto — Protection for your company-owned vehicle.
• Professional liability — Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential Software and Tools

Being an entrepreneur often means wearing many hats — from marketing to sales to accounting — which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as LS Retail , Vend , or Retail Pro , to manage purchasing, inventory, and invoicing.

• Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Website & SEO — Optimize your website and online listings to increase visibility in search results, focusing on bottled water and hydration solutions.
• Engaging social media campaigns — Highlight the purity and source of your water on platforms like Instagram and Twitter to engage a health-conscious audience.
• Interactive website features — Develop an engaging website that educates visitors on the health benefits and sustainability efforts of your brand.
• Health and wellness blogging — Share content on the importance of hydration, water purity, and eco-friendly practices.
• Customer testimonials — Utilize positive feedback to build trust and encourage trial of your water.
• Hydration stations at events — Set up branded stations at local sports and wellness events to promote your product.
• Partnerships with fitness centers — Collaborate with gyms and yoga studios to supply your bottled water, reinforcing a healthy lifestyle image.
• Rewards program — Implement a program that rewards repeat purchases with discounts or other incentives.
• Targeted advertising campaigns — Reach health-conscious consumers and sustainability advocates through targeted digital ads.
• Influencer marketing — Work with health and wellness influencers to amplify the benefits of your water.
• Striking branding and packaging — Design distinctive labels and packaging that reflect the quality and values of your brand.
• Email marketing — Maintain engagement with your customer base through newsletters that provide hydration tips, company updates, and special promotions.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today, customers are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bottled water business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bottled water business could be: 

• Refreshing natural spring water to live your healthiest life 
• Fortifying mineral water so you’re always at your best 
• Hydrogen water to give you an energy boost

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bottled water business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bottled water for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bottled water. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a bottled water business include:

• Distribution center workers — preparing bottled water for shipping
• General manager — ordering, accounting
• Marketing lead — SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Bottled Water Business — Start Making Money!

Ready to get in on the action? The bottled water industry is set to double, which means now is the perfect time to create your own bottled water brand. You can start for a relatively low investment if you can find a white-label manufacturer and make a nice return on that investment. You just have to come up with an identity for your water and design your packaging well, and you can bring in some good money.

Now that you understand the business, it’s time to hit the ground running and launch your bottled water business!

This business model is informative and beneficial for entrepreneurs. Many thanks for such a great help.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Bottled Water Business Name
• Create a Bottled Water Business Plan
• Register Your Business
• Register for Taxes
• Fund Your Business
• Apply for Bottled Water Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Bottled Water Business — Start Making Money!

Subscribe to Our Newsletter

Featured resources.

14 Best Water-Related Business Ideas

Esther Strauss

Published on December 1, 2022

Water is essential for life. Most Americans have great water when they turn on the tap, but more than 30 million people live in areas where watersys ...

37 Profitable Summer Business Ideas for a Hot Season

Carolyn Young

Published on July 21, 2022

Summer means taking a break, enjoying outdoor leisure, going to a summer camp, and BBQ’ing in the backyard. For smart entrepreneurs, it alsome ...

15 Delivery Business Ideas to Meet Growing Demand

Natalie Fell

Published on June 3, 2022

As the world gets back to business and pleasure after the recent pandemic, the booming popularity of delivery businesses is here to stay. With thede ...

No thanks, I don't want to stay up to date on industry trends and news.

Starting Bottled Water Business Plan (PDF)

The bottled water business industry has been steadily growing all across the world. This is due to a plethora of reasons which vary from place to place. For instance, big beverage companies have diversified into bottled water as one of their products over the years. Due to their wide reach it means bottled water has increasingly become more available than ever before. In some parts of the world the surge in mineral water businesses has been triggered by lack of access to clean and reliable water. Thus for drinking purposes or other related uses people there now prefer to use bottled water. Another interesting factor is global warming which has seen temperatures getting much higher in most parts of the world. This has resulted in the increased demand for commercially produced mineral water. Bottled water offers convenience and tends to taste better. Plus there is general perception that bottled water is safer. That is why starting a bottled water business can pay off immensely. All this is meant to show you that starting a bottled water business is a noble idea. This article will outline how to start a bottled water business, and the bottled water business plan (PDF, Word & Excel).

Market Research

The most important aspect you will look at here is finding out about existing players to draw insights from them. The market for bottled water is usually available anywhere but it is important to know of any competitors beforehand. Your focus will be to learn how they conduct their businesses paying particular attention to scale of operation, water sources, processing methods, target clients, pricing, marketing approaches and so on. Knowing these things will be central to your ultimate unique selling point. Things like packaging and pricing can put you over your competitors if well considered. As much as many players already exist and more are entering the bottled water business field, there is always a market segment that is unattended or insufficiently attended. Thus it essential to have a detailed mineral water business before you start.

Location, Premises And Equipment

In your choice of location of the purified water business, there are some considerations that you should make. Since any bottled water business entails the need to have a seamless distribution framework, it is a factor to consider. This means you must chose a location connected to strategic road networks for easy accessibility to clients and suppliers and the ultimate distribution of the bottled water. How secure is the location you are choosing – that is another important factor to consider. What about availability of water supply? Proximity to prospective clients, suppliers and human resources is also very vital. The mineral water business plan should include the costs of purchasing or leasing the premises.

The core thing you must work on from the onset is a water treatment plant. Some of the basic inclusions are bottling machines, filling machines, purification and treatment machines, labelling machines and a water source eg a borehole. The specific equipment you need will depend on the water purification methods you are going to use for your business. For example if you decide to purify water using reverse osmosis, that means you will require reverse osmosis machinery. Water storage tanks are also required. The costs of all the equipment should be catered for in your purified water business plan.

Types Of Bottled Water

There are different types of bottled water. In fact, there is still an evolution that is leading to the emergence of new types of bottled water. Your bottled water business plan should outline the type of water you are selling.

Mineral Water

This is water comprising of substantial amounts of dissolved minerals. Some of those minerals are calcium, sodium, and magnesium. Typically the water would have also gone through certain processes such as aeration or filtration. Note that there are strictly no chemical processes involved here. This water would have been sourced from some underground source. There must be ascertained and provable pollution-free qualities regarding the source. Most importantly, the water must have certain stipulated minerals in certain prescribed concentrations. That is what can earn it the label of ‘mineral water’.

Spring Water

This is water that would have been sourced from a spring. It is important to note that most of what is termed spring water is not from springs. It is usually a marketing gimmick and the water is often just tap water. Thus if you are going to sell spring water it must truly be from a spring. People often use ‘mineral water’ and ‘spring water’ interchangeably. This is because there are some similarities. Often time the distinction is that spring water is specifically sourced from a spring.

Purified Water

This is water that would have undergone a number of purification processes. These purification processes will be meant to get rid of chemical and solid contaminants. The original source of the water can be tap water or ground water. The common purification processes involved are filtration, reverse osmosis, and distillation, amongst others.

Sparkling Water

This can also be called soda water; it is also known as carbonated water. When you drink it feels as if you are drinking a fizzy drink. That is why some call it fizzy water. It is also commonly known as club soda. Sparkling water is a result of infusing water with carbon dioxide under pressure.

Flavoured Water

This is water that would have had natural or artificial flavors added to it. The flavors can be added as one or as a blend of several flavors. They are usually fruit flavors e.g. lemon, lime, orange, raspberry, mint, and blackberry, amongst others.

Staff And Management

This depends on the scale of operations and level of sophistication of your purified water business. Anything from 6 employees going up will do for a small-scale factory. The idea is there are pertinent areas that needed to be manned e.g. management, production, financial management, sales, distribution, and housekeeping amongst other areas. Your bottled water business plan should cater for the wages and employees of all your employees.

Customer Segmentation

Primary usage.

Customer segmentation for the bottled water production business is informed by several variables. For example, the primary usage of the bottled water can give an idea. Bottled water can be for everyday use, it can be sporting use, or it can be travel. These examples translate into customers segments with specific needs or preferences.

Type Of Bottled Water

Customer segments are also a function of the type of bottled water in question. For instance, in many places the most consumed type of bottled water is purified water. Consumption dynamics for the different types of bottled water helps you understand the customer segments.

Distribution Channel

People purchase their bottled water from different outlets. Maybe they purchase from supermarkets or shops. Zoning in on one you can know whether or not they buy in bulk. There will be much to learn about customer segments by looking into the various distribution channels.

Marketing Plan

Bottled water is the easiest to market. You just have to ensure your bottled water is properly branded. The best marketing strategy is to get your bottled water in front of as many people as possible. Avail it to commercial buildings, have it used at all sorts of events. You can target hospitality and catering outlets. Target wellness and fitness centres. Sporting events are also a strategic focus. Find ways to sell your purified water there or promote it through those locations. Sponsor worthy causes by donating free bottled water. Have it sold in supermarkets and shops. Consider traders especially street vendors, where applicable. These people can push your mineral water brand faster, far, and wide. In principle, have a wide distribution network so that people see your bottled water brand everywhere. Consider working with social media influencers and even celebrities if possible. Build a website and have active social media accounts to publicize your bottled water brand. Leverage on print and electronic media as well. A proper marketing strategy should be included in your bottled water business plan.

Approaches For Bottled Water Business

Regarding bottled water there two types of service providers, namely, large-scale and small or medium scale. The large scale ones tend to be companies already established like Coca Cola as an example. This can be an approach to take i.e. starting large-scale but this is not a smart move because it is costly. Most preferably you must start small or medium scale by targeting reasonably-sized markets e.g. small towns. Then depending on the performance of the bottled water business you scale up operations in due course. In order to push sales there is a unique strategy one can use for their bottled water. You can always have an eye out for big events such entertainment or corporate events. You go ahead and pitch up an idea to supply them with custom-labelled bottled water. Many people will jump onto that since it would give an exclusive flare to an event. In terms of sales you can also enter working agreements with big clients such as food outlets, hospitality spots (e.g. hotels, spars) and so on. This will be strategic in that you guarantee a steady and consistent flow of repeat purchases.

Do not be hesitant to start a mineral water business because it is not that difficult to start one. The demand for bottled water is very high and will always be so you can always carve out your own niche. Just adhere to strict codes of quality assurance and integrity – do not be one of those frauds who package unsafe water as bottled water yet it is neither treated nor purified. It is wise to take insurance cover and to make sure you have all the required certification or licenses that might be mandatory. Find out about this from local authorities, health inspection boards, environmental agencies and the like. Packaging and pricing are crucial but to top it off you must have a robust and active marketing strategy using all available channels.

Pre-Written Bottled Water Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the bottled water manufacturing business, we encourage you to purchase our well-researched and comprehensive bottled water business plan. We introduced the business plans after discovering that many were venturing into the purified water business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global mineral water business plan will make it easier for you to launch and run your water bottling plant business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a packaged water business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the purified water business.

Uses of the Mineral Water Business Plan (PDF, Word And Excel)

The bottled water business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your bottled water business
• As a mineral water business proposal
• Assessing profitability of the bottled water business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Bottled Water Business Plan (PDF, Word And Excel)

The business plan for purified water includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the bottled water business fail, so that you can avoid their mistakes
• Ways to raise capital to start your bottled water business

The purified water business plan package consists of 4 files

• Bottled Water Business Plan – PDF file (Comprehensive Version – 101 Pages)
• Bottled Water Business Plan – Editable Word File (Comprehensive Version – 101 Pages)
• Bottled Water Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 48 pages)
• Bottled Water Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Bottled Water Business Plan (PDF)

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Get the Bottled Water Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your bottled water business! Check out our collection of business plans  , and more business ideas .

Related Posts

Starting Toilet Paper Manufacturing Business Plan (PDF)

Profitable Data Business Ideas

Top 6 Profitable Education Business Ideas

Starting Hatchery Business Plan (PDF)

Here are The Steps to Start a Bottled Water Business

Main Sections In This Post Steps To Starting A Bottled Water Business Points to Consider Resources Knowledge Is Power Featured Video

This article provides a comprehensive guide to starting and running a bottled water business.

It includes a detailed step-by-step roadmap and valuable resources for the startup phase and ongoing operations. Save this page for future reference, and feel free to share it with others interested in the industry.

Let’s get started with the steps.

Steps to Starting a Bottled Water Business

Below are the steps to starting a bottled water business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Bottled Water Business Overview
• Researching Your Bottled Water Business
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Bottled Water Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1.  An Overview of What You’re Getting Into

Is Starting a Bottled Water Business the Right Step for You?

Discovering Your Passion

A key factor holds the key to success in the business world – and that factor is you! Your drive and passion are pivotal in determining the path to triumph.

Passion: The Fuel for Success

Passion is an accessory and a vital ingredient in your entrepreneurial journey.

Challenges become opportunities for creative solutions when your heart is passionate about your bottled water business.

Conversely, lacking passion may lead you to seek an escape route rather than face obstacles head-on.

Unveiling Your Entrepreneurial Zeal

How fervent is your desire to own and manage a business? Let’s explore an intriguing perspective:

Imagine a life free from restrictions and abundant financial resources that can sustain you indefinitely. In this scenario, your choices are boundless, unaffected by monetary considerations.

The Decisive Question

Would you choose to venture into the bottled water industry in this context? If your answer is a resounding yes, it reveals your passion for this enterprise and signifies that you are on the right path.

Exploring Alternative Paths

However, if your answer leans towards a negative response, it beckons another question: What alternative path captures your preferences and aspirations? Perhaps it’s worth considering pursuing that path instead.

The Heart of the Matter

In conclusion, the essence of success lies in your passion for the business you undertake. Embrace your passion, and let it guide you towards a fulfilling and prosperous bottled water venture.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Bottled Water Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

Understanding the Bottled Water Business

A bottled water business revolves around providing a vital necessity – water. This enterprise involves sourcing, bottling, and distributing water to various customer bases, from grocery stores and convenience stores to offices and direct residential customers.

The daily operations for such a business are multifaceted. They include tasks such as quality assurance of the water, overseeing the bottling process, coordinating logistics for distribution, handling customer inquiries and orders, and performing administrative tasks, among others.

Keys to Success in a Bottled Water Business

Establishing a Loyal Customer Base

Building a solid customer base is essential for the longevity of the business.

This can be achieved through effective marketing strategies, superior products, and exceptional customer service. Additionally, engaging with customers to understand their preferences can help tailor your products to meet their needs.

Effective Staff Management

The smooth operation of a bottled water business largely relies on its staff, from those involved in sourcing and bottling water to those managing logistics and customer service.

Proper staff management includes training, motivation, and a conducive work environment.

Managing Cash Flow

Cash flow management is crucial in running any business, including a bottled water business.

It involves tracking all transactions, ensuring that income covers expenses, planning for future expenses, and maintaining an emergency fund.

Cost Management

Maintaining quality and customer service while minimizing costs is crucial for profitability.

This can be achieved by streamlining operations, investing in efficient equipment, and implementing cost-saving strategies without compromising product quality or customer service.

Adaptability to Change

The business landscape continually evolves with industry trends, business processes, or technology changes. Staying up-to-date on these changes and adapting your business operations is crucial for long-term success.

Revenue Fluctuations

Revenue in a bottled water business can fluctuate due to various factors, such as seasonal changes or market trends.

Proper planning and strategies can help manage these fluctuations.

Competitor Management

Dealing with competitors requires a solid understanding of the market, keeping track of competitor activities, and devising strategies to differentiate your products and services.

Meeting Customer Expectations

Meeting and exceeding customer expectations are integral to a bottled water business.

This involves offering high-quality water, providing excellent customer service, and ensuring timely delivery.

Regular customer feedback is an excellent way to understand their expectations and make necessary improvements.

With this customer-focused approach, your bottled water business can thrive and become a trusted provider in the industry.

b.) Bottled Water Business Models

Types of Bottled Water Business Setups and Their Business Models

Local Bottling Operations

These businesses source water locally, treat and bottle it, then distribute it within a particular region or community.

This model often operates on a small scale, emphasizing the local origin and quality of the water. The focus may be on home and office delivery, local retailers, or both.

Large-Scale Bottling Operations

These companies function on a national or even international scale. They source, treat, and bottle water in large quantities, distributing their products across wide geographic areas.

Products are typically sold through various retail outlets, including supermarkets, convenience stores, and online marketplaces.

Private Label Bottling

In this model, a company bottles water to be branded and sold by another business.

Large retailers or brands often use this setup to offer branded bottled water without investing in sourcing and bottling infrastructure.

Office and Home Delivery Services

These businesses specialize in delivering bottled water directly to homes and offices.

They may either bottle their water or distribute products from other manufacturers. This model emphasizes convenience and regular, recurring sales to a set customer base.

Franchise Bottled Water Business

This involves buying into an established bottled water brand and operating a branch of the business under the brand’s umbrella.

In this case, the franchisor sets the business model, often including established supply chains, brand recognition, and ongoing franchisor support.

Custom Bottle Design and Packaging

These businesses focus less on the water and more on unique bottle design and packaging.

This could include personalized labels for corporate events, weddings, or promotional activities. In this model, the emphasis is on added value through design and customization rather than the water product itself.

In conclusion, identifying a profitable and high-demand niche for your bottled water business from the beginning is essential.

Carefully consider each business model and choose one that aligns with your resources, interests, and the market’s needs.

Switching your model later can be more challenging so a thoughtful initial decision can set the stage for long-term success.

c.) Making Your Bottled Water Business stand out

Unique Branding

Create a unique and memorable brand to distinguish your bottled water business from competitors.

This could involve an eye-catching logo, a strong brand story, or a distinct voice that resonates with your target market.

High-Quality Product

By prioritizing the quality of your water — through rigorous purification processes, stringent quality checks, and certified sourcing — you can gain a reputation for excellence that sets you apart.

Exceptional Customer Service

Providing outstanding customer service can make your business stand out. This can include prompt deliveries, professional responses to inquiries and complaints, and friendly service at all touchpoints.

Sustainable Practices

With increasing awareness of environmental issues, adopting sustainable practices can differentiate your brand. This can range from eco-friendly packaging to responsible water-sourcing practices.

Community Involvement

Involvement in local community events, charitable causes, or sponsorships can help your bottled water business gain visibility and a positive reputation.

d.) Add on Ideas for a bottled water Business

Complementary Products

Offering additional products that complement bottled water can enhance your business’s appeal. This could include healthy snacks, reusable water bottles, water dispensers, or water purification systems.

Subscription Service

Consider a subscription model where customers receive regular water deliveries. This offers convenience for the customer and predictable recurring revenue for your business.

Custom Labeling

Provide custom labeling services for businesses or events. This allows companies to have their logo on bottles or individuals to personalize bottles for special occasions.

Bulk Discount Offers

Discounts for large purchases can attract larger clients, such as corporate offices or event organizers, to choose your services.

e.) Questions for Your Bottled Water Business

Bottled Water Business Model

Have you decided on a specific business model for your bottled water operation? Are you considering local bottling, large-scale operations, private-label bottling, or a franchise?

Workforce Management

Do you plan to take on all business responsibilities, or do you intend to hire employees? What roles will be needed if hiring, and how will you find suitable candidates?

Management Considerations

Will you personally oversee your bottled water business, or do you plan to employ a manager to handle daily operations?

Partnerships and Investments

Are you considering bringing in business partners or seeking external investors? If so, how will you identify and approach potential collaborators?

Business Location

Do you intend to run your bottled water operation from a home office, or do you plan to operate from a commercial location? If choosing a commercial location, what factors will guide your site selection?

Operating Format

Are you considering a physical setup, like a brick-and-mortar store, or do you plan to operate mainly online? If considering an online operation, how will you handle logistics and distribution?

Future Growth

Have you given thought to your business growth strategy? What are your long-term goals for your bottled water business? How do you plan to scale up operations when the time is right?

Regulatory Compliance

Have you researched the regulations and compliance requirements for running a bottled water business in your region? How will you ensure ongoing compliance?

Market Analysis

Do you understand your target market and your competition? Have you done market research to guide your branding, marketing, and pricing decisions?

Financial Planning

Have you drawn up a detailed business plan, including financial projections? Do you clearly understand your startup costs, operating costs, and potential revenue?

Answering these questions will prepare you for the many facets of running a bottled water business and set you on the path to success.

f.) Pros and Cons of Owning a Bottled Water Business

The Benefits of Running a Bottled Water Business

Independence

Owning a bottled water business allows you to be your own boss. You can call the shots and run the business according to your vision.

Creative Freedom

You can be innovative with your products, branding, marketing, and overall business approach. This creative freedom can make the business more fulfilling.

Potential for High Revenue

Given the universal demand for clean water, a successful bottled water business can generate substantial income.

Flexible Work Hours

Once the business is successful and you have a competent team, you may have the flexibility to set your work hours.

Control Over Working Environment

As a business owner, you can create a working environment that aligns with your values and enhances productivity.

Contribution to Health and Wellbeing

The bottled water business contributes to the health and well-being of customers by providing clean, safe water, adding a sense of purpose to your enterprise.

The Challenges of Running a Bottled Water Business

Responsibility for Problems

As the owner, you shoulder the responsibility for any problems or challenges that arise in the business.

Irregular Income

You may not have a steady income, particularly during the start-up phase or during periods of fluctuation in the business.

Challenging Start-Up Phase

Getting the business off the ground can be difficult, with many simultaneous decisions and tasks.

Customer Acquisition and Retention

Gaining and keeping customers in a competitive market can be a significant challenge.

Extra Working Hours

You may have to work long hours during certain stages, which could affect your work-life balance.

Pressure to Succeed

Running a business comes with the pressure to succeed, which can be stressful.

Significant Initial Investment

Starting a bottled water business often requires a substantial financial investment for equipment, premises, and other startup costs.

Constant Change

In business, change is inevitable, whether it’s market trends, customer preferences, or industry regulations. Adapting to these changes can be challenging.

Business Risks

Running a bottled water business, like any business, carries risks. These could range from financial losses and regulatory issues to market competition and unforeseen circumstances like natural disasters.

Quality Control Challenges

Ensuring consistent water quality can be challenging but is essential for the reputation and success of the business.

In conclusion, owning and running a bottled water business has rewards and challenges.

Careful planning, diligent management, and a willingness to adapt can help you navigate these factors for a successful enterprise.

For more, see Pros and Cons of Starting a Small Business.

3. Research

Bottled Water Business Research

Laying the Foundation: Informed Decision-Making

Before diving into any business endeavor, conducting comprehensive research is paramount.

Equipping yourself with quality information is vital to understanding the industry’s difficulties, lest you find yourself caught off guard.

Seeking Wisdom: Learning from the Experts

One valuable avenue to acquire the best insights is tapping into the knowledge of seasoned individuals in the bottled water business.

These industry experts are qualified to provide reliable information, becoming a valuable resource for your research.

Unveiling Priceless Wisdom: An Opportunity for Growth

Interacting with experienced professionals offers an invaluable opportunity to glean insights and wisdom from their years of knowledge and expertise.

The time spent with them can prove invaluable in shaping your understanding and decision-making process.

Unlocking the Path: A Guide to Reaching Out

To assist you in connecting with the right individuals and approaching them respectfully and non-threateningly, I have crafted an article brimming with ideas and strategies.

While the complete steps extend beyond this post, I strongly urge you to read the article by following the link below.

It will provide you with a comprehensive understanding of what lies ahead in your bottled water business journey.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience in the bottled water business is crucial for reaping various benefits.

Knowing your target market allows you to tailor your offers to appeal to customers’ preferences, ensuring they find your products and services enticing.

Moreover, understanding your audience allows you to provide offerings that align with their interests, further enhancing customer satisfaction.

Target Market Ideas:

• Health-conscious individuals seeking hydration solutions
• Fitness enthusiasts and athletes in need of convenient, refreshing beverages
• Eco-conscious consumers looking for sustainable packaging and environmentally friendly options
• Busy professionals seeking on-the-go hydration solutions
• Parents and caregivers looking for healthy beverage choices for their families
• Outdoor adventurers and travelers in need of portable water options.
• Hospitality industry (hotels, resorts, restaurants) requiring bottled water for guests
• Retail stores and supermarkets looking to stock quality bottled water products
• Corporate offices and workplaces in need of hydration options for employees
• Event organizers and caterers requiring bulk bottled water for events
• Wholesale customers seeking bottled water for resale or distribution.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Startup Costs:

Accurate Estimation for a Smooth Launch

To ensure a smooth and successful launch of your bottled water business, it is essential to gain an overview of the startup costs involved.

Accurate estimation plays a pivotal role, as underestimating can lead to financial shortfalls that hinder your business opening, while overestimating can make your venture appear risky.

The size of your operation, chosen location, employment decisions, equipment purchases, and rental agreements all impact your costs.

For more detailed information, refer to my article on Estimating Startup Costs.

Comprehensive List and Research

Compile a comprehensive list of necessary items for your startup. Then, diligently research the prices associated with each item.

Be thorough in your investigation, as you may encounter additional expenses during your research phase.

This comprehensive estimation will ensure a more accurate assessment of your startup costs.

Sales and Profit:

Key Factors for Success

The success of your bottled water business relies on several factors when it comes to sales and profitability.

These factors include the popularity and demand for your products and services and the effectiveness of your marketing strategies in reaching the right target audience.

Beyond Sales: Consideration of Expenses

When assessing profitability, it is essential to consider the profit per sale and various expenses that impact your bottom line.

This includes rent, payroll, and other overhead costs associated with running your business.

Achieving Financial Success

To achieve financial success, your monthly sales must cover your expenses and provide sufficient profit to sustain your business.

Additionally, it is important to ensure that your sales generate enough revenue to cover your monthly expenses and allow for salary payments, ensuring the long-term viability of your bottled water business.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

Sample Financial Lists for Your Bottled Water Business

Below are three sample financial lists designed to give you a general idea of the expenses and revenues you might expect when starting and running a bottled water production business in the USA.

Sample Startup Costs for a Bottled Water Business

• Water Sourcing Rights: $5,000
• Bottling Equipment: $50,000
• Water Purification System: $20,000
• Warehouse Lease (first month + deposit): $4,000
• Business Licenses and Permits: $500
• Insurance: $1,000
• Branding and Marketing Materials: $2,000
• Website Development: $2,000

Total Estimated Startup Costs: $84,500

Sample Monthly Expenses for a Bottled Water Business

• Warehouse Lease: $2,000
• Utilities (water, electricity): $800
• Staff Salaries: $6,000
• Insurance: $200
• Marketing and Advertising: $1,000
• Equipment Maintenance: $500
• Miscellaneous Expenses: $500

Total Estimated Monthly Expenses: $11,000

Sample Sales and Profit Breakdown

Assuming a sales price of $1 per bottle ( premium branded ), selling 20,000 bottles per month:

• Total Sales: $20,000
• Less Monthly Expenses: $11,000

Estimated Monthly Profit: $9,000

Remember, these figures are fictional examples that provide a broad sense of the financial aspects of running a bottled water business.

Adjusting these costs and revenue projections can significantly affect the success of your business.

A small shift in profit per bottle sold can make a huge difference when dealing with high-volume sales.

Also, remember that many new businesses take time to become profitable as they build a customer base, establish a reputation, and optimize operations.

Your specific costs, expenses, and profits will vary based on numerous factors.

It’s essential to do thorough research and consider seeking professional advice when calculating your business’s startup costs, ongoing expenses, and potential revenues and profits.

5. Choosing The Right Business Location

The Significance of Location for a Bottled Water Business

Choosing the right location for your bottled water business can determine its success or failure.

Demand and Competition Considerations

Operating in an area without product demand will inevitably lead to failure even before your business takes off. Conversely, setting up in an area saturated with competition can make it challenging to gain market share.

Balancing Demand, Competition, and Affordability

Ideally, you should aim for a location that strikes a balance between having sufficient demand for your bottled water products and facing an acceptable level of competition.

Additionally, affordability is a crucial aspect to consider. While operating in a highly populated area can offer more exposure, you must ensure that the extra expenses associated with it do not outweigh the potential profitability.

Exploring Different Options

Consider operating your business from home, especially if your model is primarily online or does not require extensive personal customer interaction.

Starting from home can be a cost-effective option initially, and as your business expands, you can evaluate the need to transition to a commercial location.

Thorough Research and Careful Evaluation

Choosing the right location is critical to achieving success for your bottled water business.

Conduct thorough research, analyze the local market, and evaluate demand, competition, and affordability.

It is essential to approach this decision carefully and gather all the necessary information to make an informed choice.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

A mission statement is a valuable tool for identifying the core purpose of your bottled water business.

It serves as a guiding principle to keep you focused and reminds you of the main benefit you aim to provide to your customers and community.

Examples of Mission Statements for a Bottled Water Business:

• “Our mission is to deliver pure, refreshing hydration to promote healthy lifestyles and contribute to environmental sustainability.”
• “We are dedicated to providing premium-quality bottled water that nourishes and energizes our customers, while actively promoting responsible water usage and conservation.”
• “At our bottled water company, our mission is to ensure access to safe and clean drinking water, enriching lives and supporting community wellness initiatives.”
• “We strive to be the trusted provider of premium bottled water, offering exceptional purity, taste, and convenience while reducing our ecological footprint through sustainable practices.”
• “Our mission is to hydrate and inspire, delivering the highest standard of purified bottled water while empowering individuals to embrace healthy hydration habits and make a positive impact on the environment.”

Note : These are fictional examples meant to illustrate the essence of mission statements for a bottled water business.

A real mission statement should be crafted to align with your business’s specific values and goals.

For more, see, How To Create a Mission Statement

7. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) plays a crucial role in identifying and creating a distinct offering that sets your bottled water business apart from competitors.

Examples of Unique Selling Propositions for a Bottled Water Business:

• “Our bottled water stands out with its exceptional mineral composition, providing a truly refreshing and revitalizing experience.”
• “We differentiate ourselves by offering sustainably sourced bottled water, contributing to environmental conservation and promoting a greener future.”
• “Our infused bottled water line combines natural flavors with premium water, offering a unique and indulgent taste experience.”
• “We pride ourselves on our innovative packaging design that enhances convenience and portability, making our bottled water the perfect companion for active lifestyles.”
• “Our commitment to social impact sets us apart, as we donate a percentage of every bottle sold to provide clean drinking water to communities in need.”

Note: These are fictional examples intended to demonstrate the concept of a Unique Selling Proposition for a bottled water business.

Developing a USP that aligns with your specific business goals, target market, and competitive landscape is important.

8. Choose a Business Name

When selecting a name for your bottled water business, it’s crucial to aim for something captivating and fitting.

Opt for an easily pronounceable and memorable name, as it will likely remain with your company for the long term. Additionally, securing a matching domain name for your online presence is essential.

Conduct thorough research to ensure another business does not already register the desired name.

Here are 30 creative ideas to inspire your original bottled water business name:

• AquaPure Springs
• CrystalWave Refresh
• PureFlow Oasis
• AquaViva Delight
• AquaGlow Hydration
• Nature’s Elixir
• AquaZen Wellness
• AquaWave Harmony
• CrystalClear Aqua
• HydrateHaven
• AquaEssence Revive
• AquaQuench Oasis
• RefreshStream
• PureSource Springs
• AquaBliss Nourish
• AquaJade Oasis
• VitalFlow Hydration
• AquaCrisp Revitalize
• AquaPure Delight
• RefreshMist
• AquaBloom Springs
• AquaZest Rejuvenate
• AquaPeak Revive
• PureDrop Oasis
• AquaLuxe Hydration
• RefreshRipple
• AquaVigor Wellness
• AquaDream Springs

Remember, these are just ideas to spark your creativity and assist in developing an original business name for your bottled water venture.

Ensure the chosen name aligns with your brand identity and resonates with your target audience.

Conduct proper research and consider consulting professionals to ensure legal availability and trademark considerations for your business name.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

9. Register Your Company

Ensuring Your Bottled Water Business is Legal

Operating a legal business is essential for compliance, protection, and overall success. Here are key points to consider:

Seek Professional Guidance: Consulting with legal and tax professionals is crucial to ensure compliance with laws and regulations. They can also assist in determining the best business setup for tax benefits and liability protection.

Common Types of Registrations: When starting a bottled water business, you may need to consider various registrations, including:

• Business Entity Registration: Registering your business entity (e.g., LLC, corporation) with the appropriate state authorities.
• Employer Identification Number (EIN): Obtaining an EIN from the IRS for tax purposes and hiring employees.
• State and Local Registrations: Registering for state and local permits, such as sales tax permits, to comply with specific requirements.

Permits and Licenses: As a bottled water business, you may need to obtain specific permits and licenses to ensure compliance and consumer safety. Some examples include:

• Food Establishment Permit: Obtaining a permit to operate as a food establishment, as bottled water is considered a food product.
• Bottled Water Plant License: Obtaining a license from relevant health and regulatory agencies to operate a bottled water production facility.
• Water Source Permits: You may need permits for water extraction or usage depending on your water source.

Compliance with Regulations: Ensure adherence to industry-specific regulations such as the FDA’s Current Good Manufacturing Practices (cGMP) for bottled water production and labeling requirements.

Remember, laws and requirements may vary based on location, so consulting with professionals familiar with the bottled water industry and local regulations is crucial.

Complying with legal obligations helps protect your business, ensures consumer trust, and positions you for long-term success.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

Corporate Identity for a Bottled Water Business

Establishing Your Brand’s Visual Presence

A Corporate Identity (Corporate ID) plays a vital role in representing your bottled water business.

It encompasses elements that establish your brand’s visual presence, including your logo, business cards, website, business sign, stationery, and promotional items.

Consistency and Professionalism

Maintaining a consistent and professional design across these components is essential to leave a lasting impression on new and existing customers.

A strong and cohesive corporate identity conveys professionalism and helps build brand recognition and trust.

Logo Design: Capturing Your Brand Essence

As a key component of your corporate identity, your logo should capture the essence of your bottled water business.

It should reflect your brand’s values, evoke a sense of quality and purity, and resonate with your target audience.

Branded Materials: Showcasing Your Unique Qualities

From business cards to promotional items, each element of your corporate identity should showcase your brand’s unique qualities.

Whether it’s the design of your water bottle labels, the layout of your website, or the appearance of your business signage, consistency and attention to detail are crucial.

Impressing Customers: A Commitment to Excellence

A well-designed corporate identity demonstrates your commitment to excellence and professionalism. It helps create a positive and memorable impression on customers, fostering brand loyalty and encouraging repeat business.

Remember, a strong corporate identity is an investment in building your brand’s reputation and standing out in the competitive bottled water industry.

Seek professional design services or consult branding experts to ensure your corporate identity aligns with your brand values and effectively represents your business.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

The Importance of a Business Plan for a Bottled Water Business

A business plan is a critical document for a bottled water business. It serves multiple purposes, such as acquiring funding and attracting investors.

Moreover, it acts as a roadmap to keep you on track during the startup phase and while your business is in full operation.

Crafting a Vision for Success

Writing a business plan requires time and effort as it involves creating a vision of what your bottled water business will be like once it’s operational.

Careful planning and thoughtful consideration of details are necessary to articulate your vision effectively.

Clarity and Guidance

Completing a well-crafted business plan is worthwhile because it clearly explains what is needed to start and operate your business successfully.

It serves as a guide to help you navigate the challenges and make informed decisions.

Choosing the Right Approach

When creating your business plan, you have various options available. You can start from scratch, enlist the services of a professional, utilize a template, or leverage business plan software.

Regardless of the chosen approach, active participation is essential to ensure your plan is distinctive and effectively communicates the nature of your bottled water business and management strategies.

Adapting and Optimizing

Recognizing that your business plan can evolve and be optimized as you gain experience and insights is important.

Periodically reviewing the document and making necessary adjustments to reflect changes in your business or operations is advisable.

Remember, a well-crafted and adaptable business plan is a valuable tool that can contribute to the success of your bottled water business.

A Fictitious Business Plan Example for a Bottled Water

PureSprings Bottled Water Business Plan

Executive Summary

PureSprings will offer high-quality, naturally sourced bottled water. Based in a region with abundant natural springs, we are uniquely positioned to cater to the demands of health-conscious consumers.

Company Description

PureSprings is a startup set to operate from a moderate-size bottling plant. We focus on sustainability, drawing water from local springs and packaging it in eco-friendly bottles.

Our target market comprises individuals and businesses seeking quality bottled water. With the continuous growth in the bottled water market, we anticipate steady demand for our products.

Organization and Management

PureSprings’ team will be spearheaded by the founder and CEO. Other team members will include a Production Manager, Marketing and Sales Manager, and an Accounting Manager.

Product Line and Services

Our product line includes natural spring water packaged in various sizes to meet consumer needs. Over time, we may introduce flavored water options.

Marketing and Sales Strategy

We’ll focus on marketing the health and sustainability aspects of our products. Our strategy will involve direct sales and partnerships with local and national retail stores.

Funding Request

We’re seeking an investment of $84,500, projected as the startup cost, to cover equipment purchase, water rights procurement, and initial marketing.

Financial Projections

In the first month, we anticipate selling 20,000 bottles, which gives us monthly revenue of $20,000. With estimated monthly expenses of around $11,000, we project a monthly profit of $9,000.

Exit Strategy

Once PureSprings achieves sustainable growth, we may explore franchising, expansion into new regions, or a potential acquisition by a larger beverage company.

Remember that this is a hypothetical business plan, and the figures are illustrative. Real-world business plans should be based on comprehensive market research and professional financial advice.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Consider selecting a local bank that specializes in serving bottled water business owners.

Opening a dedicated business account clearly separates your business expenses and personal spending.

This separation simplifies expense tracking, facilitates efficient bookkeeping, and provides documentation in the event of a tax audit.

Establishing a professional relationship with your banker is beneficial. They can offer valuable advice and financial services and expedite application processes.

Additionally, explore applying for a merchant account or similar setup to accept credit and debit card payments. This enables convenient payment options for your customers, enhancing their satisfaction and boosting sales.

Remember, choosing a bank that understands the specific needs of your bottled water business can streamline your financial operations and contribute to the overall success of your venture.

Research and compare banking options, seek recommendations from fellow business owners and consider the level of personalized service and relevant financial solutions when making your decision.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Getting Funding for Your Bottled Water Business

If you need financial support to start and operate your bottled water business, there are various funding options available. Here are some key considerations and tips to help you navigate the process:

• Explore Funding Options: Funding sources for your business may include traditional lenders, private loans, investors, or even selling any assets you may have. Research each option thoroughly to determine which aligns best with your needs and preferences.
• Highlight your industry expertise and demonstrate a solid understanding of the bottled water market.
• Emphasize the unique selling points of your business, such as quality, sustainability, or target market focus.
• Provide a realistic and well-structured financial plan, including startup costs, revenue projections, and expected returns.
• Business plan detailing your objectives, market analysis, and financial projections.
• Personal and business financial statements, including tax returns and bank statements.
• Legal documents such as licenses, permits, and registrations.
• Collateral information, if applicable.

Secure funding for your bottled water business requires thorough preparation, a well-crafted business plan, and effective communication of your vision and potential.

Research your options, seek professional advice, and diligently compile the necessary documents to increase your chances of obtaining the funds to launch and grow your business successfully.

See, Getting a Small Business Loan for more.

14. Software Setup

Software Considerations for Your Bottled Water Business

Selecting the right software is crucial for efficient operations when setting up your bottled water business.

Here are some key points to consider:

1. Research Software Options

Thoroughly research the available software solutions. Implementing a program from scratch is often easier than switching to a new system after your data is already in another program.

2. Demo, Reviews, and Forums

Look for software providers that offer demos or trials. This allows you to evaluate the software’s features and user-friendliness.

Additionally, explore reviews and forums to gather insights from other user’s experiences with the software.

3. Expense Tracking and Financial Document Preparation

Consider software options that track expenses and prepare financial documents for tax filing.

Consulting with your bookkeeper or accountant can provide valuable guidance in choosing the right accounting software that aligns with your business needs.

Software Options to Consider for Your Bottled Water Business:

• Inventory Management Software
• Customer Relationship Management (CRM) Software
• Route Planning and Delivery Management Software
• Accounting Software
• Quality Control and Compliance Software

Remember to evaluate each software option based on its suitability for your business requirements, scalability, user-friendliness, and compatibility with existing systems.

Consider seeking recommendations from industry peers and consulting software providers for customized solutions tailored to your bottled water business.

Software Considerations for a Bottled Water Business.

Check out Google’s latest search results for software packages for a bottled water business.

15. Get The Right Business Insurance

Insurance Considerations for Your Bottled Water Business

Incidents can occur unexpectedly, making having the right insurance coverage essential before any activities occur at your bottled water business. Here are key considerations to keep in mind:

1. Comprehensive Coverage

Consider insurance policies that provide comprehensive coverage to protect various aspects of your business, including:

• Customer and Public Liability: Coverage for accidents or injuries to customers or the public on your premises.
• Workers’ Compensation: Protection for employees in case of work-related injuries or illnesses.
• Property Insurance: Safeguarding your physical assets, such as equipment, inventory, and facilities.
• Product Liability: Coverage for any harm or damage caused by your bottled water products.

2. Professional Liability Insurance

Consider obtaining professional liability insurance, also known as errors and omissions insurance. This coverage protects you against potential lawsuits resulting from errors, negligence, or professional misconduct.

3. Home-based Business Insurance

If you plan to operate or manage your bottled water business from your home, inform your home insurance agent. Operating a business from home may impact your existing home insurance policy, and you may need additional coverage.

4. Consult an Insurance Broker

Working with a competent insurance broker is advisable to navigate the complexities of insurance and ensure you have sufficient coverage.

They can guide you in understanding your risks, selecting appropriate policies, and obtaining competitive rates.

Concerns When Seeking Insurance for a Bottled Water Business:

• Adequate coverage for customer and public liability risks
• Proper protection for employees through workers’ compensation
• Protection for your physical assets, including equipment and inventory
• Coverage for potential product liability claims
• Understanding any implications on existing home insurance policies for home-based businesses

Remember, securing the right insurance coverage is vital to safeguarding your bottled water business.

Assess your specific risks, consult with insurance professionals, and review policies carefully to ensure comprehensive protection against potential losses.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for bottled water business insurance .

16. Select Suppliers

Selecting Suppliers for Your Bottled Water Business

Developing strong relationships with reliable suppliers is crucial for the success of your bottled water business. Consider the following factors when selecting suppliers:

1. Reliability and Trustworthiness

Choose suppliers who are dependable and trustworthy. They should consistently deliver high-quality products and meet agreed-upon deadlines to ensure smooth operations.

2. Competitive Pricing

Look for suppliers who offer competitive prices. This lets you pass on cost savings to your customers, making your bottled water products more attractive and increasing your profit margin.

3. Stock Availability

Ensure your suppliers can consistently provide the necessary stock to meet the demands of your business. Prompt and reliable deliveries are essential to avoid any production or inventory management disruptions.

4. Respectful and Mutually Beneficial Relationships

Treat your suppliers with respect and fairness. Building a mutually beneficial relationship involves ensuring they also benefit financially.

This can foster long-term partnerships and open communication, leading to improved collaboration and shared success.

Remember, selecting the right suppliers is crucial for maintaining a reliable and efficient supply chain for your bottled water business.

Research and evaluate potential suppliers based on their reputation, product quality, pricing, and ability to meet your requirements.

Strong supplier relationships can contribute to your business’s overall growth and sustainability.

For More See, How To Choose a Supplier.

17. Physical Setup

A bottled water business’s physical setup/layout is crucial for efficient operations. The layout should prioritize functionality and convenience, allowing for smooth workflow and easy access to equipment and storage areas.

Consider factors such as production space, storage capacity, labeling stations, quality control areas, and shipping logistics.

An optimized layout ensures streamlined processes, enhances productivity, and promotes a safe working environment.

Setting up appropriate signage is essential for a bottled water business. In addition to installing a prominent main business sign, it is important to place signs in relevant locations, including parking lots, exits, and special areas.

Well-designed signs play a crucial role in directing people, providing clear instructions, and enhancing the overall professionalism of your operation.

Effective signage helps customers navigate your premises easily and creates a positive impression of your business.

Office Setup:

Managing your bottled water business requires dedicated time in the office. An organized office setup is key to maximizing productivity.

Ensure your office has essential tools, including computers, printers, telephones, filing systems, and comfortable furniture.

Create an efficient workspace that allows for effective communication, easy access to important documents, and a comfortable environment for administrative tasks.

A well-equipped and organized office supports smooth business operations, facilitates efficient decision-making, and enables effective management of your bottled water business.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Having a website for your bottled water business offers numerous benefits. It is a powerful online presence, allowing customers to easily find and learn about your products and services.

A well-designed website showcases your brand, promotes credibility, and builds trust with potential customers. It provides a platform to showcase product information, pricing, and customer testimonials.

Additionally, a website enables online ordering and delivery options, expanding your customer reach.

It also facilitates effective communication, allowing customers to contact you directly, boosting customer engagement, and driving business growth in the digital landscape.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building an External Support Team for Your Bottled Water Business

An external support team of professionals is a valuable resource for your bottled water business. These experts provide valuable advice and services without being on your payroll.

While some professionals may already be part of your network, it’s important to recognize their significance and consider expanding your team.

Engaging Professionals for Specific Needs

Depending on your specific needs, you can engage professionals per project, contractual, or hourly. This allows you to access their expertise without the need for full-time employment.

Consider professionals such as an accountant, a lawyer, a financial advisor, a marketing specialist, technical advisors, and consultants.

Building Professional Relationships

Building professional relationships takes time and effort. Continually work on expanding your network and nurturing these connections.

As your business grows, you can benefit from the support and expertise of your trusted external team.

The Benefits of a Strong Support Team

A strong external support team ensures you have access to the necessary expertise and guidance when needed.

These professionals can assist with financial matters, legal compliance, marketing strategies, and technical challenges.

You can confidently make informed decisions and navigate challenges by leveraging your knowledge and skills.

Remember, developing a strong support team is an ongoing process. Regularly assess your business needs and seek professionals who align with your goals and values.

Collaborating with trusted experts contributes to the success and growth of your bottled water business.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Hiring Employees for Your Bottled Water Business

At the initial stages of operating your bottled water business, you may consider handling all tasks yourself to avoid the expense of hiring employees.

This approach can be manageable and cost-effective, especially during the startup phase.

However, as your business grows, you may find it challenging to handle all aspects of management and operations alone.

Hiring employees can greatly improve productivity and allow you to focus on strategic decision-making.

List of Job Positions for a Growing Bottled Water Business:

The following are job positions or outsourced services you may want to consider as your bottled water business grows and becomes successful:

• Production Staff: Responsible for bottling, labeling, and quality control processes.
• Delivery Drivers: Ensuring timely and efficient delivery of bottled water to customers.
• Sales Representatives: Building customer relationships, acquiring new accounts, and increasing sales.
• Marketing Specialist: Developing and implementing marketing strategies to promote your brand and products.
• Warehouse Manager: Overseeing inventory management, stock rotation, and efficient storage practices.
• Customer Service Representative: Handling customer inquiries, resolving issues, and maintaining customer satisfaction.
• Financial Manager or Bookkeeper: Managing financial records, accounts payable/receivable, and financial analysis.
• Maintenance Technician: Ensuring proper functioning and maintenance of equipment and machinery.
• Administrative Assistant: Providing administrative support, managing schedules, and organizing documentation.

Remember, as your bottled water business grows, the workload increases and specialized roles become necessary for smooth operations and continued success.

Evaluate your specific business needs and consider hiring employees or outsourcing services to support your expanding operations effectively.

For more, see, How and When to Hire a New Employee.

Points To Consider

A List of Equipment and Supplies to Consider for a Bottled Water Business:

Equipment for a Bottled Water Business

• Water Source: You will need access to a water source, such as a well or natural spring.
• Water Purification Systems: To ensure the water is safe for consumption, a purification system that may include filtration, UV sterilization, and reverse osmosis equipment is required.
• Bottling Equipment: This includes washing, filling, capping, and labeling machines.
• Water Testing Kits: To consistently ensure the water’s quality and safety.
• Storage Tanks: For holding the purified water before it’s bottled.
• Conveyor Belts: These help move bottles from one station to another during bottling.
• Packaging Equipment: You’ll need equipment for packaging bottles into packs or crates for distribution.
• Pallet Jacks: These are necessary for moving larger quantities of packaged water around your facility.
• Delivery Vehicles: Depending on the size and reach of your business, you might need trucks or vans for distribution.
• Cooling and Heating Systems: Depending on your location, you might need to control the temperature in your storage areas.
• Office Equipment: Computers, printers, and other office equipment for managing orders, inventory, and other administrative tasks.
• Waste Management Systems: Equipment for managing waste and maintaining cleanliness in the production area.

This list gives a general idea of the equipment required for a bottled water business, but your specific needs may vary depending on your business model and local regulations.

Always do your research and seek professional advice if necessary.

Marketing Considerations

Attracting Customers for Your Bottled Water Business

In the bottled water industry, customers are vital for the success of your business. Initially, it can be challenging to attract customers as your operation is new and awareness is limited.

Building a good reputation over time will make it easier to attract customers. With experience and a solid reputation, you can leverage your marketing efforts more effectively.

Marketing your bottled water business is an ongoing process that requires continuous investment. Consider it as a means to raise awareness and capture opportunities whenever they arise.

Investing in effective marketing techniques directly impacts your revenue generation. By implementing strategic marketing campaigns, you can reach your target audience, create brand awareness, and drive customer engagement.

Remember, effective marketing is essential to establish your presence in the market and attract customers to your bottled water business.

Continuously refine your marketing strategies, adapt to changing consumer needs, and seize opportunities to promote your products and services.

See our article How To Get Customers Through the Door

Building Business Partnerships for Your Bottled Water Business

Creating partnerships with other businesses can be a valuable strategy to attract new customers to your bottled water business.

Consider approaching the following businesses to explore collaboration opportunities:

• Fitness Centers: Partner with gyms, health clubs, or fitness studios to provide bottled water for their members and offer special promotions or discounts to encourage referrals.
• Offices and Workplaces: Establish relationships with local businesses and corporate offices to supply bottled water for employees, meetings, and events. In return, offer referral incentives and customized branding options.
• Cafes and Restaurants: Collaborate with cafes, restaurants, and food establishments to offer bottled water as a beverage menu. Provide promotional materials and incentives to encourage them to refer customers to your business.
• Event Planners: Forge connections with event planning companies and wedding planners to supply bottled water for their events. Consider offering customized branding options and referral bonuses for each successful event referral.
• Health and Wellness Practitioners: Partner with healthcare professionals, nutritionists, and wellness practitioners who promote hydration and healthy lifestyles. Offer educational materials and referral incentives to support their clients’ hydration needs.

When approaching potential partners, emphasize the mutual benefits of collaboration. Consider offering referral fees, co-marketing opportunities, or exclusive promotions to incentivize referrals and strengthen the partnership.

Building strategic partnerships can extend your reach and attract new customers to your bottled water business.

Seek out businesses whose clientele aligns with your target market, and explore creative ways to collaborate and foster mutually beneficial relationships.

Assessing Your Skills for Running a Bottled Water Business

Evaluating your skill set is important to determine if you have the necessary abilities to run a successful bottled water business. Recognizing your strengths and weaknesses allows you to focus on areas that require improvement or consideration for delegation. Remember, if you lack an essential skill, you can learn it or hire someone with expertise in that area.

Essential Skills for a Bottled Water Business Owner:

• Entrepreneurial Mindset: Demonstrating a proactive, innovative, and growth-oriented approach to business.
• Industry Knowledge: Understanding the bottled water industry, trends, regulations, and consumer preferences.
• Business Planning: Developing comprehensive business plans, setting goals, and creating strategies for growth.
• Financial Management: Proficiently managing finances, budgeting, tracking expenses, and analyzing financial performance.
• Marketing and Sales: Effectively promoting your brand, developing marketing strategies, and driving sales.
• Operations Management: Overseeing production processes, inventory management, quality control, and logistics.
• Customer Service: Providing excellent customer experiences, addressing inquiries, and resolving issues promptly.
• Communication Skills: Articulating ideas clearly, negotiating contracts, and maintaining strong relationships with stakeholders.
• Problem-Solving : Identifying challenges, evaluating options, and making informed decisions to overcome obstacles.
• Adaptability: Embracing change, navigating market dynamics, and adjusting business strategies as needed.

Remember, as a bottled water business owner, continuously developing and honing these essential skills will contribute to your business’s success and growth.

Seek opportunities for learning and improvement while considering delegating tasks where necessary.

Expert Tips

Benefiting from Expert Tips to Enhance Your Skill Set

Exploring expert tips is invaluable for skill improvement, whether an expert or a novice.

You can discover more efficient approaches and gain fresh perspectives as an expert. As a novice, you can gather numerous tips to enhance your skills and expand your knowledge base.

See the latest search results for expert bottled water tips to gain tips and insights.

Valuable Resources for Your Bottled Water Business

In this section, you will find a compilation of resources that provide access to the latest and most relevant information in the bottled water industry.

These resources are beneficial during the startup phase and when your business is fully operational.

By utilizing these resources, you can gain a deeper understanding of the industry, stay updated on industry trends, and access valuable tips for enhancing your business practices.

They serve as a valuable knowledge base for your growth and success in the bottled water industry.

Trends and Statistics

Gaining Insights from Industry Trends and Statistics in the Bottled Water Business

Examining industry trends and statistics offers valuable insights for a bottled water business. It provides a deeper understanding of market dynamics, consumer preferences, and emerging opportunities.

You can make informed decisions, adapt strategies, and position your business for success in a dynamic marketplace by staying informed.

See the latest search results for trends and statistics related to the bottled water industry.

Bottled Water Associations

Use a professional American writing style. Use simple words. Add Industry Keywords if Appropriate.

Write a neutral 40-word overview of

Trade associations offer numerous advantages, including staying informed about industry news and accessing networking opportunities. These benefits are particularly evident when associations organize events.

See the search results related to bottled water associations.

Top Bottled Water Business

Drawing Inspiration from Established Bottled Water Businesses

Examining established bottled water businesses can spark ideas and insights to identify untapped opportunities within the industry.

It allows you to uncover unique offerings or identify areas for improvement in your business that may have been overlooked. Learning from successful businesses helps shape your own strategies and differentiate your brand.

See the latest search results for the top bottled water businesses.

The Future of the Bottled Water Industry

Unveiling Future Opportunities: Researching the Future of the Bottled Water Industry

Researching the future of the bottled water industry offers significant benefits for aspiring business owners.

It allows you to gain insights into emerging trends, consumer demands, and technological advancements, enabling you to make informed decisions and position your business for long-term success.

See the search results for the future of the bottled water industry.

Gaining Price Insights: Researching Industry Prices for Starting a Bottled Water Business

Researching industry prices provides valuable benefits when launching a bottled water business.

It allows you to understand market pricing trends, determine competitive pricing strategies, and ensure your pricing is competitive while maintaining profitability.

This knowledge helps you make informed decisions and set appropriate product pricing.

See the latest bottled water prices.

Bottled Water Businesses for Sale

Considering the Purchase of an Established Bottled Water Business

Exploring the option of buying an existing bottled water business offers both advantages and disadvantages.

The benefits of acquiring an established business include:

• Immediate Revenue: Start earning revenue from the day you take over the business.
• Skip the Startup Phase: Bypass the challenges and uncertainties of starting from scratch.
• Proven Success: The business has a track record of success, and you know it works.
• Financial Insights: Access information on revenue, profit, and expenses before deciding.
• Existing Customer Base: Benefit from an established customer base, saving time and effort in acquiring new customers.
• Established Reputation: The business has already built a reputation in the market, which can be advantageous.

However, there are also potential disadvantages to consider:

• Higher Cost: Purchasing an established business often involves paying a premium due to its goodwill and existing customer base.
• Customer Retention : If you intend to make significant changes to the business, there is a risk of losing customers accustomed to the previous operations.
• Inherited Reputation: When acquiring a business, you also inherit its existing reputation, which may include both positive and negative aspects.

Even if you don’t find an exact match for a bottled water business for sale, it’s worth exploring similar opportunities within the industry.

Researching available options can provide valuable insights and inform your decision-making process.

Businesses for sale: See the latest results for a bottled water business and others related to this business model.

Franchise Opportunities Related to a Bottled Water

Considering the Purchase of a Bottled Water Franchise

Exploring the option of buying a bottled water franchise offers both advantages and disadvantages. It’s important to carefully evaluate these factors before starting a business.

Additionally, while exploring franchise opportunities, you may discover related options in the bottled water industry that you hadn’t considered.

• Proven Business Model: Follow the established plan provided by the corporate office, leveraging their expertise and experience.
• Established Reputation and Marketing: Benefit from the franchise’s existing reputation and marketing efforts, giving your business a head start.
• Comprehensive Knowledge: Gain thorough insights into every aspect of the business before getting involved.
• Corporate Support: Receive ongoing support and guidance from the corporate office to navigate business challenges.
• Cost: Purchasing a franchise can involve significant upfront expenses, including fees and other financial obligations.
• Limited Autonomy: Major changes require approval from the corporate office, limiting your freedom to make independent decisions.
• Approved Products and Services: Operate strictly within the framework of approved products and services defined by the franchise agreement.
• Operational Restrictions: Adhere to the operational guidelines and restrictions outlined in the franchise agreement.
• Ongoing Franchise Fees: Pay regular franchise fees for your ongoing financial obligations.

Even if you don’t find an exact match for a bottled water business franchise, you can explore franchise opportunities within the same industry using the provided link.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Harnessing the Power of Knowledge for Your Bottled Water Business

Acquiring knowledge is a powerful tool when effectively utilized in your bottled water business. The internet offers a wealth of information about your industry.

Following the links in the following sections, you can access valuable resources to support your research, guide you through the startup phase, and enhance your business operations.

Stay informed, leverage the available information, and empower your journey to success in the bottled water industry.

A Day in the Life

Insights into the Day-to-Day Life of a Bottled Water Business Owner

Gain valuable tips and insights from industry professionals to understand what to expect in a typical day as a bottled water business owner. This resource provides an overview of the daily responsibilities and operations, offering practical guidance for success in the industry.

See the search results related to a day in the life of bottled water business owners.

Bottled Water Business Owners Interviews

Gaining Valuable Insights from Interviews with Bottled Water Industry Business Owners

Take the time to explore this section, where interviews with experienced business owners in the bottled water industry provide essential information and insights. Look into different perspectives to gain a deeper understanding of the industry and valuable insights into what to expect.

See the search results related to interviews of bottled water business owners.

Bottled Water Publications

Staying Informed with Publications in the Bottled Water Industry

Publications serve as a valuable resource to stay updated with the latest information about the bottled water business.

Explore these publications to access industry news, trends, insights, and best practices, ensuring you stay informed and ahead of the curve.

See the search results for Bottled Water publications.

Bottled Water Forums

Engaging in Bottled Water Forums for Industry Insights

Participating in bottled water forums allows one to join relevant discussions and connect with industry peers.

By actively engaging in these forums, you can foster relationships, gain customer perspectives, and gather valuable insights contributing to your business understanding and growth.

See the latest search results related to Bottled Water forums.

Enhancing Skills and Industry Knowledge through Bottled Water Production Courses

Enroll in courses related to bottled water production to enhance your skillset and stay updated with industry advancements.

These courses offer valuable learning opportunities to improve your capabilities and remain knowledgeable and current in the industry.

See the latest courses related to bottled water production  and our management articles to provide insights and tips on managing Your business.

Bottled Water Blogs

Gaining Insights and Industry Updates through Bottled Water Blogs

Subscribing to bottled water blogs offers a valuable source of ideas and industry updates.

By subscribing to multiple blogs and curating the ones that provide value, you create a collection of resources that deliver a constant flow of relevant information to support your business endeavors.

Look at the latest search results for bottled water production blogs to follow.

Staying Current with Bottled Water Industry News

Stay updated with the latest bottled water industry events by following industry news.

Set up alerts to receive notifications whenever new developments are covered by the media, ensuring you stay informed and well-informed.

Bottled Water News

Gaining Valuable Tips and Insights from Bottled Water Industry Videos

Explore videos about the bottled water industry to access helpful tips and insights.

Additionally, take advantage of related videos suggested by YouTube, as they often cover topics you may not have previously considered, expanding your knowledge and understanding.

See the links to YouTube Videos Below.

• Videos related to starting a bottled water business can be found here.

Starting a Water Refilling Station Business

For More Business Ideas, See our Collection of Business Ideas.

Privacy Overview

How to Start a Bottled Water Business

Bottled water businesses deal in the bottling and distributing of drinking water to consumers. Whether purified, distilled, or natural spring water, your bottled water business will supply your customers with ample hydration. Taking the steps to start your own bottled water business can be a satisfying experience that allows you to make money while also helping your customers achieve a healthy lifestyle. 

Ready to turn your business idea into a reality? We recommend forming an LLC as it is the most affordable way to protect your personal assets. You can do this yourself or with our trusted partner for a small fee. Northwest ($29 + State Fees) DIY: How to Start an LLC

Start a bottled water business by following these 10 steps:

• Plan your Bottled Water Business
• Form your Bottled Water Business into a Legal Entity
• Register your Bottled Water Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Bottled Water Business
• Get the Necessary Permits & Licenses for your Bottled Water Business
• Get Bottled Water Business Insurance
• Define your Bottled Water Business Brand
• Create your Bottled Water Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your bottled water business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Bottled Water Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Find a Domain Now

Powered by godaddy.com, what are the costs involved in opening a bottled water business.

Costs for starting a water treatment plant include storage tanks, filling machines, water treatment machines, filters, conveyors, sealers, water sterilizers, water dispensers, bottle loaders, trucks, and employees to work in the plant.

Startup costs can range from $500,000 to $750,000 for a “bare bones” plant. However, some plants may require more capital, up to $1.5 million, or more, depending on the size of your operation.

You will also need a license from the U.S. Food And Drug Administration (FDA). You will also need a permit from your state health department.

Finally, you’ll need a dedicated bottle supplier, a water source, and employees to run your plant. This is a very labor-intensive job.

What are the ongoing expenses for a bottled water business?

Ongoing expenses are extensive. Maintenance on the plant can cost tens of thousands of dollars every year for a small plant, and as much (or more) every month for a medium to large-scale bottled water plant.

Utility costs can also be high, due to the process of purifying and bottling water.

Labor costs are also high, as most employees expect a full-time salary, plus benefits. Liability insurance, health insurance, unemployment insurance, 401(k) matching and administrative services, and worker’s compensation insurance can run tens of thousands of dollars per month.

Who is the target market?

Customers are usually commercial enterprises like local grocery stores. However, some small companies do sell directly to consumers or to businesses.

How does a bottled water business make money?

A bottled water business makes money by charging customers for processing and bottling potable water.

Bottled water has a high markup. If you are selling to grocery stores, you may be able to charge $1 to $2 per bottle, or a flat rate per truckload or pallet. Most companies make arrangements for regular shipments to establish themselves as “anchor customers.” You may or may not sell your products for a lower price to get these deals, but will generally increase revenue as a result.

How much profit can a bottled water business make?

Profits can range between 100% and 500%, or more.

How can you make your business more profitable?

Your business can become even more profitable by entering niche markets such as flavored bottled water, sparkling water, spring water, and mineral water. Some companies have specialty lines of water, which include flavored mineral water, flavored sparkling water, and sports drinks.

Finally, consider offering designer waters, seltzer waters and club soda, and flavored soda.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

One crucial aspect that cannot be overlooked when starting your bottled water business is the importance of establishing a solid business foundation. While sole proprietorships and partnerships are the most common entity types for small businesses, they're a far less stable and advantageous option than LLCs.

This is because unincorporated business structures (i.e., sole proprietorships and partnerships) expose you as an owner to personal liability for your business's debts and legal actions, while LLCs protect you by keeping your personal assets separate from your business's liabilities.

In practice, this means that if your bottled water business were to face a lawsuit or incur any debts, your savings, home, and other personal assets could not be used to cover these costs. On top of this, forming your business as an LLC also helps it to appear more legitimate and trustworthy.

More than 84% of our readers opt to collaborate with a professional LLC formation service to kickstart their venture. We've negotiated a tailored discount for our readers, bringing the total down to just $29.

Form Your LLC Now

Note: If you're interested in more information before getting started, we recommend having a look at our state-specific How to Start an LLC guide (DIY) or our in-depth Best LLC Services review (for those opting for a professional service).

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

The Food and Drug Administration (FDA) regulates bottled water. FDA regulations for bottled water include Good Manufacturing Practices (GMPs), standards of identity and labeling requirements.

A detailed description of regulation, licensing and labeling requirements can be found here .

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bottled water business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Bottled Water Business needs and how much it will cost you by reading our guide Business Insurance for Bottled Water Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a bottled water business

Marketing and distribution is key in this business. Your target market should be grocers, vending machine companies and operators, stadiums, event locations, and other large-scale commercial enterprises and operations that need high volume bottled water supplies.

How to keep customers coming back

Make sure you deliver on your promises and be competitive on your pricing. This is a highly commoditized industry. Often, it’s the business that meets deadlines and has the lowest (or at least competitive) pricing that wins.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is perfect for individuals who are passionate about their health or are health conscious and want to run a business that promotes a healthy lifestyle.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a bottled water business?

The day-to-day operations of a plant depend largely on the type of plant you run.

There are many different ways to process bottled water. Spring water is one of the most common. It comes from an underground formation and flows naturally to the earth's surface. Purified drinking water is one that is processed to remove chlorine and other contaminants. Unless your plant processes public sources of water, like municipal drinking water, you are not usually required to disclose where you sourced it.

Natural sparkling water is naturally carbonated water from a spring or well. Mineral water comes from a spring and contains dissolved minerals like magnesium, calcium, sodium, potassium, and silica and bicarbonates. Finally, seltzer water is an FDA-regulated soft drink product.

The day-to-day operations include bringing in water from an outside source and bottling it. During this process, there are many intermediary steps, including sanitising containers, preparing bottles preparing and filtering the water, and setting up packaging protocols to ensure that the water is ready to be shipped.

What are some skills and experiences that will help you build a successful bottled water business?

You will need business experience, contacts in the industry, and a working understanding of how water is purified. No degrees are necessary but you may need special permitting and licensing from the government. Most owners and managers of a bottled water business have extensive management experience, especially in a related industry.

What is the growth potential for a bottled water business?

Growth potential is virtually unlimited. Companies like Nestle own massive water processing and treatment plants where they produce bottled water for countless grocery stores and make billions in profits every year.

Most bottled water plants start life as small or medium-sized plants.

You can grow your business at a rapid pace by taking on outside financing from a bank or venture capital firm. Or, you can grow more organically from sales profits. Growing through leverage (bank loans) has its advantages. For example, your profits are likely to climb quickly on momentum. This can shortcut the time it takes you to grow and meet your revenue growth targets. However, it can also saddle you with creditors who want to see target revenue and profit targets that are too optimistic.

Growing organically is prevents this from happening, but it also slows growth and might prevent you from growing beyond a certain size.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a bottled water business?

Spend time finding a sustainable water source for your operation. Your water source will greatly influence your profits. If you find a source that costs $3 to $5 per 1,000 liters, this is going to result in a higher profit than if you’re paying the same amount for 100 liters of water.

How and when to build a team

You must begin building a team immediately. A bottled water company cannot operate as a solo or one-person company. You will need at least 20 to 50 employees to start, and you should scale up within the first 3 years to at least 50 to 100 employees, or more.

Useful Links

Industry opportunities.

• International Bottled Water Association
• International Council of Bottled Water Associations
• Water to Go Franchise Opportunity

Real World Examples

• Lithia Spring Water
• The Mountain Valley Spring
• Arbor Spring Water

Further Reading

• How to Start a Bottled Water Production Company in 20 Steps
• Important Points to Think About Your Business Plan
• Licensing & Labeling in the Bottled Water Business
• Source Water Development

Have a Question? Leave a Comment!

• Business Ideas
• Registered Agents

How to Start a Bottled Water Company in 14 Steps (In-Depth Guide)

Updated:   January 23, 2024

BusinessGuru.co is reader-supported. When you buy through links on my site, we may earn an affiliate commission. Learn more

The bottled water industry is a lucrative market, valued at over $316.76 billion in 2023 . As health trends shift towards sugar-free options and consumers place greater value on convenience, bottled water has become one of the fastest-growing beverage segments, with an expected 6.14% growth rate from 2023 to 2028.

Tap into this high-demand niche with your own bottled water company. Determine your production capacity and distribution reach to target specific client segments – from grocery chains to hotels and gyms to hospitals. Research permits, equipment, and testing are needed to bottle natural springs or purified water.

This guide will explain how to start a bottled water company. Topics include market research, competitive analysis, obtaining business insurance, forming an LLC, customer focus, registering an EIN, and more.

1. Conduct Bottled Water Market Research

Market research is essential to water bottling company newcomers. It offers insight into market trends, target market, market saturation, and other details integral to starting your own bottled water business.

Some details you’ll learn through market research include:

• An appealing factor is the high gross margins for bottled water companies.
• While figures vary based on factors like source and processing method, bottled water generally produces gross margins of over 50% on average.
• With strong forecasted revenue growth, the bottled water industry remains lucrative.
• Rising environmental concerns could pose a challenge.
• Growing awareness of plastic pollution may gradually shift demand towards sustainable packaging and water access initiatives.
• Those entering this market should emphasize product purity, sustainable practices like recycled PET bottles, and affordable pricing bundles to retain budget-conscious consumers in an economic downturn.

With strategic planning, emerging bottled water companies can capitalize on this growth market by identifying an under-served niche, differentiating through unique mineral content claims, or disruptive filtration methods for purified water. The rewarding margins provide healthy profit potential to establish your footprint here.

2. Analyze the Competition

Understanding the competitive landscape is key for new bottled water companies aiming to secure market share. Investigating other bottled water businesses offers an important look into local pricing, services, water treatment machines, and even where to base your water bottling plant.

Research major brands and regional players to analyze pricing, packaging, labeling claims, and target demographics. For example, budget offerings like Aquafina or higher-priced imports like Fiji. Visit grocery stores, convenience shops, gyms, and hotels to see first-hand what’s stocked and promoted through displays or signage.

Evaluate direct local competitors by obtaining samples to compare factors like taste, mineral content, and water purity against your own. Identify where potential gaps exist you could fill or areas where you can parallel and then surpass through unique selling points like enhanced filtration methods or custom mineral blends.

Online competitor analysis examines SEO visibility, website engagement metrics, social media followings, and customer sentiment in reviews. Leverage free tools like SEMrush, BuzzSumo, and Facebook Audience Insights to benchmark competitors’ site traffic, top-performing content, and user demographics.

Ongoing monitoring of sales patterns, product line expansions, and marketing campaigns keeps your competitive strategy sharp and adaptive. This vigilance primes you to counter key market threats through greater value offerings tailored to reach more customers. For instance, some competitors may sell their products to liquor stores to complement the products already on offer while others partner with catering businesses to maximize sales.

3. Costs to Start a Bottled Water Business

When launching a bottled water company, significant capital is required, especially on the front end. From sourcing spring water access to bottling equipment to product distribution, expenses add up. We’ll analyze typical start-up and ongoing costs to factor into your business plan.

Start-Up Costs

Securing spring water rights often demands upfront investments starting around $50,000. Licensing and exploratory drilling fees apply, along with hydrology tests to analyze water quality, yields, and sustainability.

Bottling equipment represents a significant expense. Automated machinery for washing, filling, and capping bottles can run $75,000 to $100,000 or more. Additional filtration systems to purify water and monitoring devices cost extra. Allow at least $150,000 total for industrial-scale equipment.

Product testing and reporting must conform to state and federal safety regulations. Initial lab work and analysis averages $1,500. Recurring quarterly testing and reporting may require partnerships with water quality assurance labs.

Branding and package design are critical for shelf appeal and company recognition. Budget around $6,000-$10,000 for logo design, labeling, and prototyping your plastic or glass bottles.

Other expenses include warehouse space leasing, shipping pallets, office furnishings, and legal/professional services for business licensing, contracts, and financing, costing roughly $30,000 in total.

In total, around $250,000 or more provides a reasonable fund for covering core start-up costs. Additional operating capital gives flexibility for overruns.

Ongoing Costs

Raw materials represent water businesses’ highest ongoing expenditure. Sourcing and bottling enough spring water to meet demand, allowing for spillage – called “overage” – runs approximately $0.20 to $0.40 per gallon.

Plastic bottle production, including cap, label, and packaging averages $0.12 to $0.20 per unit. Opting for glass can nearly double per-unit costs. With recycled PET and bulk bottle orders, materials may cost $0.10 per piece.

Depending on production volumes, plan on at least $15,000 to $25,000 monthly for raw materials including water sourcing, bottles, labeling, and packaging.

Warehousing fees are another major line item, with small-operation monthly rates starting around $1,500. Variable storage fees and pallet spacing needs can quickly increase costs though. Depending on business growth, dedicate at least $18,000 but likely more annually.

Ongoing quality control testing will run about $3,000 quarterly. Marketing expenses like trade show participation, sales commissions, and advertising depend on distribution scale but often range from $2,500 monthly for regional bottlers. Account for another $10,000+ annually.

Other recurring operating expenses like equipment maintenance, insurance premiums, administrative fees, and payroll contribute added overhead. Evaluate your organizational blueprint, production goals, and sales territory to accurately forecast costs.

4. Form a Legal Business Entity

When establishing a bottled water company, the legal structure carries major implications for liability, tax treatment, and ease of expansion. We’ll analyze the key options – sole proprietorship, partnership, LLC, and corporation – specifically for this industry.

Sole Proprietorship

A sole proprietorship has simple paperwork and full owner control, but zero liability protection where owners’ assets could be seized.

Partnership

Partnerships allow pooling resources and splitting profits but still expose personal assets. Difficult to add new partners later without amending complex agreements.

Limited Liability Corporation (LLC)

A limited liability corporation (LLC) emerges as the prime structure for bottled water businesses. LLCs limit owners’ liability, so their homes and bank accounts stay protected. Tax flexibility allows filing as a corporation or pass-through entity. No ownership restrictions facilitate bringing on investors or additional bottling plants under the LLC umbrella. Admin fees of around $100+ annually prove reasonable.

Corporation

Converting to a C-corporation has appeal for major expansion plans, including potentially going public someday. But double taxation of profits and dividends deter small bottlers. Additionally, increased legal oversight on policies and share distribution must be managed through annual filings. For mid-size operators though, S-corp election retains LLC tax advantages without the C-corp burdens.

5. Register Your Business For Taxes

Even sole proprietors must obtain an Employer Identification Number (EIN) when establishing a formal business. This unique 9-digit number acts like a Social Security Number for your company when opening business bank accounts and filing taxes. EINs are free and easy to obtain directly from the IRS.

As a bottled water provider selling products, you are legally required to furnish an EIN for state sales and excise tax reporting along with federal tax purposes. Follow this streamlined process:

First, have key details handy including your Social Security #, business name, addresses, and the exact format of your business entity (LLC, sole proprietorship, etc). Then simply visit IRS.gov and click “Apply Online Now” for instant EIN confirmation.

Answer a few identification questions about your company and owners through the user-friendly screens. Typically approval takes just 3-4 minutes for immediate access to your EIN. Print/screenshot the notice then add this essential number to your small business bookkeeping files.

There are no EIN application fees when processing directly through the IRS portal. However, some third-party services charging unnecessary fees appear in online searches, so double-check your land at IRS.gov to avoid scams.

With your federal EIN established, contact your state revenue department to formally register for sales tax collection needs relevant to bottled beverage distribution. Basic state registration costs around $50. You’ll need to file regular sales tax reports and payments later on based on taxable transaction volume. However, the EIN serves as the key business identifier throughout federal and state reporting.

6. Setup Your Accounting

Meticulous financial recordkeeping provides the foundation for commercial success and IRS compliance. For bottled water companies, accounting accuracy across production, inventory, sales, and expenses prevents costly errors that erode profitability. Software and professional guidance facilitate managing finances.

Accounting Software

Deploying small business accounting software like QuickBooks allows seamless syncing of bank/credit card transactions into relevant categories for easy tracking. Dashboards and reporting generate real-time visibility on profit drivers like production costs per bottle.

Inventory management integrates with bottling systems and warehouses to track usage. Sales tax calculations are also simplified by linking sales data. At around $25-50 monthly, automation delivers immense time and money savings over manual methods.

Hire an Accountant

Enlisting an accountant’s expertise provides additional quality control for bottlers through services like bookkeeping cleanup, payroll processing, quarterly sales tax filings, and custom reporting on key profit drivers. Expect costs between $200-$500 monthly.

Open a Business Bank Account

Fundamentally, separating finances avoids commingling personal and business transactions that trigger IRS red flags, unnecessary tax burdens, and disputes over who owns what assets. Establish dedicated accounts, cards, and documentation flowing through proper bottling company channels from day one.

Apply for a Business Credit Card

Applying for a small business credit card also makes tracking simpler with consistent monthly statements. Limits up to $100k get extended based on personal credit history and annual revenues. Have your EIN, contact details, and financial statements ready to complete the application.

7. Obtain Licenses and Permits

Before selling your first bottle, proper permissions must be obtained legally and safely operate. Find federal license information through the U.S. Small Business Administration . The SBA also offers a local search tool for state and city requirements.

Securing water rights represents the first hurdle but opens access to your primary raw material. Water rights permits apply whether bottling from freshwater springs or drilling wells. Fees vary but licensing confirms approved extraction volumes that regulators monitor to prevent aquifer depletion.

Relatedly, wetlands protections may mandate permits for pipelines traversing protected ecosystems near water access points. Wildlife impact studies and seasonal construction restrictions often apply. Allow 6-9 months for approval.

Food manufacturing permits from departments of health follow since bottled water gets classified as a food product. Annual inspections governed by strict codes for sanitation, purification standards, and production procedures ensure facilities meet GMP benchmarks. Violations risk suspended production and sales.

HACCP compliance takes safety further through hazard prevention plans that systematically mitigate risks like contamination. Develop thorough protocols then prove consistency through compliance audits. Achieving certification takes time but boosts retailer confidence.

Trademark registrations provide legal protections around branding assets like custom bottle packaging and labels that define companies. Register marks used in commerce with state and federal trademark offices. The process takes 6-9 months from application to certificate issuance but then lasts for years once granted. This guards against competitors mimicking your visual identity.

Evaluate zoning regulations when selecting bottling plant locations and warehouse space. Industrial activity permits may be required depending on protocols for chemical storage, noise, waste disposal, and utility demands. Build rapport with local officials early when identifying potential issues.

The path towards legally bottling and selling products has obstacles, from source licensing to safety codes across planning, facilities, and output. However due diligence in researching requirements, hiring specialized lawyers, and allotting sufficient lead time checks the right boxes for approval.

8. Get Business Insurance

Operating a bottled water business carries an array of risks that insurance helps mitigate, from minor equipment failures to catastrophic natural disasters. Policies shield owners against expenses that could otherwise cripple companies or trigger bankruptcy.

Imagine a production line bottleneck that delays a 50,000-unit order, forcing reimbursements to a major retailer. Or a storm flooding your warehouse with thousands of pallets destroyed. Even a visitor slipping on a wet floor could trigger a lawsuit exceeding $100k. Lacking proper coverage, these frequent mishaps could force closures.

General liability insurance protects against bodily injury, property damage, and associated legal claims by those harmed while on-premises or using products. Plans like Business Owner’s Policies (BOPs) bundle general liability with property/casualty coverage plus business interruption insurance to replace income lost from disasters.

Separate policies may cover vehicles, expensive equipment, or specialized risks like product recall expenses if contamination issues arise. Work with an independent insurance agent to review needs and obtain quotes. Expect reasonable plans to run a few thousand dollars annually.

The process begins by inventorying assets and ranking risk exposures. Provide details on properties, vehicles, equipment, staff, and revenue when getting quotes. Inquire about Renaissance Insurance programs for niche ventures. Then select a policy aligning with your risk appetite and premium budget. Pay annually or break payments into installable premiums.

9. Create an Office Space

An office provides a professional hub for bottled water operations – hosting meetings with suppliers, interfacing with quality inspectors, and signing major account contracts. It also houses equipment like printers and offers room for admin work. We’ll analyze options based on cost and functionality.

Home Office

Utilizing a home office makes sense initially through converting a spare bedroom for minimal expenditure – perhaps $100 for a desk and chair plus wifi and utilities. Meetings can occur but lack scale for more than 2-3 people. Still, this allows bootstrapping during early growth stages while establishing operations.

Coworking Office

For client presentations or investor pitches, coworking spaces like WeWork provide sleek meeting rooms with presentation tools for $25-50 per hour depending on extras like video conferencing needs. Some offer private offices starting around $300 monthly with flexible terms. No hassles over the internet, printing, or coffee either.

Warehouse Office

Seeking larger production facilities or warehouse spaces may include build-to-suit office additions averaging $100 per square foot for simple construction. Budget at least $3,000 for a basic 30′ x 20′ space. These integrate operations but don’t facilitate meetings with external parties.

Commercial Office

Over the longer term as staff expands, dedicating $2,000+/month for a traditional 800 sq ft office rental provides requisite space for 4-5 employees, storage needs, and conference rooms to host clients, inspectors, and partners. Expect interpreting services and administrative assistance included along with furnishings, internet, and janitorial with 3-5 year leasing contracts.

10. Source Your Equipment

Launching bottling operations requires production machinery for purification, washing, filling, and packaging. Buying new or used provides ownership, while rental and leases offer flexibility. We’ll explore options to access essential equipment.

Purchasing brand-new automated bottling equipment from manufacturers like Specialty Equipment enables customizing multi-stage systems from filtration to label applications tailored to output targets. Expect prices from $75,000 to $150,000+ for complete lines. Finance through equipment leasing if cash-strapped.

Buying used machinery cuts costs by 30-50% while still getting solid equipment. Vet condition, servicing records, and output rates when evaluating listings around $50,000. Factor in some reconditioning costs too.

Instead of buying equipment, leasing through an equipment finance company gains usage without major capital investments. These loans cover 80% at fixed monthly payments structured around project revenue timelines. Tax write-offs apply as with purchases.

Long-term leases spanning several years provide more flexible terms over rentals if planning to scale production substantially. The lessor assumes maintenance responsibility too. Expect roughly $5,000 monthly for a complete system.

11. Establish Your Brand Assets

Crafting a distinct brand identity sets bottled water ventures apart while conveying purity and quality promises. Professional branding assets prompt consumer awareness and preference to drive sales.

Get a Business Phone Number

Getting a unique business phone number using providers like RingCentral shows commitment beyond personal mobiles. Expect a local or toll-free number with call routing features like voicemail transcription for $30-50 monthly. This grants credibility when contacting suppliers, clients, and property managers.

Design a Logo

A polished logo acts as the lead brand ambassador applied to all touchpoints. Consider an abstract mark evoking droplets or a memorable illustrative icon to reference fresh springs. Brand system extensions like stationery, uniforms, and fleet branding create cohesion.

Services like Looka assist by providing full branding packages including a logo with alternate versions, a brand guide, social media assets, website graphics, and business card design from $149. This turnkey solution expedites the launch.

Print Business Cards

Ensuring sales reps and executives have professionally printed cards from Vistaprint lends further validation when meeting buyers, networking at trade events, or negotiating with vendors. Include essential contact and web details along with a descriptor like “Purveyors of Natural Spring Water”.

Obtain a Domain Name

Secure the business name as a .com domain for branding continuity and an online destination. Use .com over alternatives like .biz and include keywords like “water”. Namecheap runs under $15 annually for domains. Redirect it to a coming soon page until a full website launches.

Design a Website

Building that dedicated website as an online brochure explains the brand story, showcases products, and profiles company values. Utilize templates from Wix to DIY for $20-40 monthly. Or hire web developers on Fiverr to custom craft sites from $500. This digital footprint supports 24/7 sales enablement.

12. Join Associations and Groups

Tapping into local networks multiplies opportunities through camaraderie, elevated expertise, and partnerships. We’ll explore helpful associations, events, and online groups to enrich startups.

Local Associations

Joining a local chapter of the International Bottled Water Association (IBWA) guides safety regulations plus advocacy for the industry. Annual memberships start under $500. The Pennsylvania Bottled Water Association runs around $350 per year for in-state connectivity.

Local Meetups

Attend trade events like the Bottled Water Expo allowing networking with major equipment vendors and fellow bottlers. This fuels innovation through witnessing cutting-edge machinery first-hand while building strategic relationships. Use Meetup to find similar regional events.

Facebook Group

Facebook communities like Water Bottle Wholesale Buy or Sell provide forums to crowdsource advice on production techniques, quality assurance, equipment questions, and regulator relations from thousands nationally. Trusted answers result.

13. How to Market a Bottled Water Business

Implementing an integrated marketing strategy combines digital promotion and real-world outreach to exponentially expand bottled water visibility and sales. We’ll explore proven tactics to connect with more customers.

Personal Networking

Recognize existing friends and family as initial brand ambassadors to organically spread awareness through interactions and referrals. Incentivize sharing by providing discounts for referring new accounts that convert to loyal buyers.

Digital Marketing

• Digital channels then facilitate cost-efficient outreach and conversions at scale.
• Consider Google Ads campaigns geo-targeting local searchers of services like office water delivery or hotel amenities. Expect to pay $2-5 per click.
• Facebook and Instagram ads also allow laser-focus on demographics like health-conscious millennials. Budget $100 monthly testing each platform.
• Launching an email newsletter or SMS campaign nurtures leads by providing value-added content like infused water recipes and reuse ideas for empties.
• Automate messaging through providers like MailChimp with segmentation by buyer types.
• Getting seen by channel partners like retailers, hotels and offices often requires old-school direct mail and sales letter outreach.
• Create professional sell sheets extolling health safety certifications, community roots, and equipment investments as proof of quality and reliability.
• Target key accounts for incremental wholesale relationships.
• Hitting the streets with branded giveaways at local festivals, 5K runs, and wellness fairs raises awareness while making community connections.
• Tabling at these events markets both products and purpose.

For ongoing nurturing, launch a YouTube channel creating weekly content like quick recipes or reuse crafts using empties. Optimized video titles can rank highly in Search results. Encourage subscriber sign-ups.

Traditional Marketing

Traditional tactics still prove worthwhile:

• Print local paper coupons to counter big brand mass market domination
• Negotiate an endorsement from a celebrity or athlete with local ties
• Explore highway billboard visibility during seasonal road trips

An integrated methodology blending digital and real-world marketing sustains awareness and interest while optimizing budget efficiency. Analyze campaign performance to double down on what moves the needle most. Through multi-channel outreach, even tiny brands can make big ripples.

14. Focus on the Customer

Providing exceptional customer service cements bottled water loyalty even amid commodity competition. Experiences determine repurchasing and referrals, directly driving growth.

For delivery accounts like offices, ensure consistency through prompt arrivals within precise time windows to avoid work disruptions. Also follow up post-delivery to address spills, leakage issues, or mismatches between orders and receipts. These service touches feel personal despite routine transactions.

Likewise, for hospitality and events clients, customized branded water bottles make promotional activations feel special. Accommodating last-minute catering increases or flexible minimums wins you preferential vendor status. Consider also that you can sell your products to vending machine businesses or stores that utilize these machines to increase sales.

For individuals, promotional giveaways like reusable bottles help, but personal notes or birthday coupon mailers make bigger impressions with minimal effort.

Getting the product right earns business, but getting the service right gains loyalty even despite higher prices. This emotional equity triggers referrals – a satisfied gym owner raving about your flexibility prompts a restaurant owner to trial your services.

Bland brands risk commoditization where choice gets dictated by case price alone. But those providing memorable customer experiences create preferences worth paying more for. A premium for personalized service produces higher lifetime values.

Keep communicating, learn client priorities, correct issues quickly, and sprinkle in surprises to delight. Water may be simple, but customer service leaves lasting impressions that better-bottled water businesses bank on.

You Might Also Like

February 5, 2024

0  comments

How to Start a Spice Business in 14 Steps (In-Depth Guide)

The global spice market is hot, valued at over $37.26 billion in 2022, and ...

January 26, 2024

How to Start a Smoothie Business in 14 Steps (In-Depth Guide)

The smoothie industry is booming. The global smoothies market is projected to grow at ...

January 24, 2024

How to Start a Brewery in 14 Steps (In-Depth Guide)

Opening a brewery can be an exciting endeavor for beer lovers looking to turn ...

January 15, 2024

How to Start a Hot Sauce Company in 14 Steps (In-Depth Guide)

The hot sauce market is heating up. The global hot sauce market size was ...

Check Out Our Latest Articles

How to start a dog clothing business in 14 steps (in-depth guide), how to start a vintage clothing business in 14 steps (in-depth guide), how to start a bamboo clothing business in 14 steps (in-depth guide), how to start a garage cleaning business in 14 steps (in-depth guide).

Bottled Water Business Plan Template [Updated 2024]

Bottled Water Business Plan Template

If you want to start a Bottled Water business or expand your current Bottled Water business, you need a business plan.

The following Bottled Water business plan template gives you the key elements to include in a winning Bottled Water business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Bottled Water Business Plan Example

I. executive summary, business overview.

[Company Name], located in [insert location here] is a new bottled water company that focuses on providing high-quality, filtered bottled water. The company uses proprietary technology to filter its water and provide the best tasting water in the industry. The company also plans to distribute their bottled water to retail locations throughout the United States.

Products Served

[Company Name] will provide a variety of different types of bottled water. Products will include mineral water, spring water, purified water, sparkling water, artesian well water and alkaline water.

Products are focused on providing healthy and nutritious beverage options for an individual to achieve maximum hydration.

Customer Focus

[Company Name] will primarily serve the residents within a 5 to 10-mile radius of our location. The demographics of these residents are as follows:

• 195,203 residents
• Average income of $46,000
• 49.3% married
• 40.5% in Mgt./Professional occupations
• Median age: 43 years

Management Team

[Company Name] is led by [Founder’s Name], a local dietician who runs a private practice in [location]. She has studied nutrition, diet, and exercise and has been running a successful practice for over 20 years. She has written books, journal articles, and presented at numerous health conferences. [Founder] has studied the effects of properly bottled water for health benefits and has developed a proprietary system for filtering water while maintaining all of the crucial vitamins and minerals of well and tap water.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The company will be providing a valuable product to those seeking the most beneficial water source for their active lifestyles.
• The company is in a high-volume area that is near to hospitals, schools , gyms, and recreation centers.
• The management team has a track record of success in the nutrition industry and is a proven expert in the field.
• The pricing model is formulated to be slightly higher than the competition as it is a higher-quality product, but low enough that customers will perceive value when consuming.
• [Company Name] will be sold in most grocery stores and convenience stores.

Financial Highlights

[Company Name] is seeking total funding of $225,000 to open its bottled water manufacturing and distribution company.

• Factory design/build-out: $100,000
• Equipment and supplies: $75,000
• Working capital: $50,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name], located in [insert location here] is a newly established bottled water company that will provide a variety of bottled water options for purchase. The company has developed proprietary technology that filters water using the latest technology while still maintaining the vitamins and minerals tap and well water include.

[Company Name] was founded by [Founder’s Name], a local dietician who has been running a successful practice for over 20 years. In addition to studying the many health benefits of daily water consumption, she has led seminars, presented at conferences, and written numerous books and journal articles on the practice of drinking bottled water daily. One of the common problems that her clients always have is that they are not consuming enough water because they don’t like the taste. [Founder] has set out to help remedy this problem by creating a bottled water that is healthy and delicious.

[Founder] began researching what it would take to create her own bottled water company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop her business plan in order to approach investors.

[Company Name]’s History

Once her market analysis was complete, [Founder’s Name] began surveying the local vacant warehouse space and located an ideal location to house the bottled water company. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].

Once the lease is finalized on the warehouse space, light construction can begin to build-out the factory.

Since incorporation, the Company has achieved the following milestones:

• Located available warehouse space for rent that is ideal for bottling and distribution
• Developed the company’s name, logo, and website located at [website]
• Hired a general contractor for the build-out of the warehouse, small office, and distribution area
• Determined equipment and necessary supplies
• Began recruiting key employees with previous beverage distribution experience

[Company Name]’s Products/Services

Below are [Company Name]’s product offerings:

A team of physical therapists will be able to perform the following therapy services for patients of all ages:

• Mineral water
• Spring water
• Purified water
• Sparkling water
• Artesian well water
• Alkaline water

III. Industry Analysis

The Bottled Water industry is estimated to increase by 3.6% to $7.8 billion over the next five years.

Demand for bottled water has remained steady over the past five years. Per capita of bottled water consumption approached 44 gallons, while average intake of carbonated soft drinks dipped below 37 gallons.

Healthy disposable income growth also enticed consumers to purchase premium products, such as imported water and water fortified with electrolytes and minerals. The shift toward these products, which typically have wider profit, has helped support a higher level of average industry profit.

Moving forward, industry revenue is projected to increase an annualized 3.5% over the next five years as economic activity increases and bottled water producers pass on rising input costs, including the price of plastic and resin. For capturing health- and eco-conscious customers, operators are expected to continue researching and marketing the health benefits of industry-relevant products while minimizing one’s ecological footprint.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The community of [company location] has thousands of active children, teenagers, young adults, adults, and seniors who regularly participate in recreational activity. The company will also target the community as a whole since water is a beneficial source of nutrition and hydration for all ages and types of people; not only active persons.

Customer Segmentation

The Company will primarily target the following three customer segments:

• School age children: Most children are regularly active and need proper nutrition to keep their bodies from dehydration. Studies show most children do not receive the proper hydration they need on a regular basis.
• College students: The area is also home to numerous universities and community colleges. College students are not only active, but they regularly partake in alcohol consumption that results in dehydration.
• Adults who Exercise: The Company will also target those who frequent a gym and conduct frequent exercise. Those who regularly exercise are more likely to invest in proper hydration.

V. Competitive Analysis

Direct & indirect competitors.

The following businesses are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Water King is a bottled water distribution company in [location]. In business for over 40 years, Water King delivers bottled water to residences, offices, and schools across the area. Water King also offers a variety of water treatment products and services including, water softeners, bottle free dispenser, drinking water systems, and custom label bottled water.

In addition, Water King provides reverse osmosis systems for businesses and homes as well as regular treatment options. The company is also able to provide commercial water systems.

Prime Time Water Solutions

Prime Time Water Solutions is a total beverage provider for commercial and residential properties. The company offers tea, coffee, and breakroom supplies and water filtration products. They are a full-service option for any type of beverage needed for local businesses.

Clients are able to set up their delivery dates for weekly, bi-weekly, or monthly deliveries. Each delivery representative delivers directly to the specified location in the office so that no one needs to lift a finger. All containers are recycled and clients can opt for regular cleanings of their coffee maker, water filter, etc. Prime Time offers a full concierge service or just drop off and delivery.

Water, coffee and tea equipment can either be purchased outright or paid in monthly installments. Beverage deliveries are priced on a monthly basis and are customized per level of service.

Spring Seltzer

Spring Seltzer is also a local bottled water company that manufactures and distributes a variety of bottled water products. They are mostly known for their seltzers, but also provide mineral water, spring water, and purified water. The company has been in business for about ten years and has developed a large following due to their unique branding. Spring Seltzer has become a favorite of fitness enthusiasts and competitive athletes. They have invested in acquiring local notable athletes to be their spokespeople and have invested heavily in a marketing campaign.

While Spring Seltzer has a strong branding and following, the taste is not as appealing to other brands. They are also the most expensive bottled water product on the market. For now, Spring Seltzer distributes locally and to neighboring states, but they are not distributing on a national level yet.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. Those advantages include:

• Taste : [Company Name]’s taste is refreshing, healthy, and tasty. Due to their proprietary technology, they are able to provide the tastiest and healthiest water on the market. Price: [Company Name] is able to offer the highest quality water at a competitive price point. Customers will be able to purchase the water in bulk as they will feel they are receiving a bargain.
• Known Expertise : Part of the marketing strategy is to showcase the founder’s expertise and knowledge in the industry. As a proven dietician, she was able to make a bottled water product that is the healthiest on the planet.
• Proprietary Technology : [Company Name] will invest heavily on the latest technology to develop the healthiest bottled water while not sacrificing taste or beneficial vitamins and minerals.

VI. Marketing Plan

[Company Name] seeks to position itself as a high-quality source of hydration in the bottled water industry. Consumers can expect to receive the best bottled water on the market from skilled manufacturers in [location] and developed by a health industry expert.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

• Appealing taste
• Contains the most vitamins and minerals
• Developed with proprietary technology
• Created by a nutrition industry expert
• Affordable price

Promotions Strategy

[Company Name] expects its target market to be individuals living within a 20-30-mile radius of its location. [The Company’s} promotion strategy to reach these individuals includes:

Social Media [Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media accounts. It will use targeted marketing to appeal to the target demographics.

Major Publications We will also invest in advertising in selected larger publications until we have achieved significant brand awareness. Advertisements such as billboards and commercials will be shown during peak tv watching time and the billboards will be placed in highly trafficked areas.

Website/SEO [Company Name will invest heavily in developing a professional website that displays all of the features and benefits of the bottled water company. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Gyms and Athletic Events The owner will visit multiple gyms and athletic events to hand out samples of the bottled water. We will ask them to keep a handful of our brochures on hand and hand them out to their clients. Because the founder is well-known in the industry, she believes the gyms and athletic event organizers will be happy to hand out her brochures.

Sponsorships [Company Name] will also invest in sponsoring certain athletic events so that their banners and collateral material are displayed all over the event where numerous people are at.

Pre-Opening Events Before opening the warehouse, [Company Name] will organize pre-opening events such as an open house to draw future consumers to visit the facility and take a tour. When they witness the proprietary technology and understand how the bottled water is made, they will be enticed to be a regular consumer of the bottled water.

Pricing Strategy

[Company Name]’s pricing will be moderate so consumers feel they receive great value when purchasing the bottled water.

VII. Operations Plan

Functional roles.

[Company Name] will carry out its day-to-day operations as a manufacturing and distribution center. There will also be numerous administrative functions involved.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. [Company Name] anticipates using the services of X employees, divided into the following roles.

Service Functions

• Manufacturing factory personnel
• Bottling staff
• Drivers for distribution
• Operations manager on duty

Administrative Functions

• General and administrative functions including legal/compliance, marketing, bookkeeping, etc.
• Hiring and training staff
• Delivery coordination with retailers
• Brand management/social media
• Supply and materials procurement

VIII. Management Team

Management team members.

[Company Name] is headed by its founder, [Founder’s Name] who has been an accomplished dietician for over 20 years. She graduated from [University] with a degree in Diet & Nutrition. She has been studying and chronicling hydration techniques and methods for years and has dedicated much of her life to developing a proprietary bottled water method. As an accomplished dietician who has written several journal articles and books, [Founder] has gained a good reputation in the community and has become a highly sought after dietician. She has dedicated her life to making the world more hydrated and is ready to invest in a bottled water company.

Hiring Plan

[Founder] will serve as the Owner and Manager of [Company Name]. In order to launch, she needs to hire the following personnel:

• Operations Manager: 1 full-time employee to manage the day-to-day bottling operations and assist [Founder] with managerial duties.
• Bottling staff: 5-6 full-time factory employees who will work everyday from 8:00 am – 5:00 pm.
• Delivery staff: 3-4 full-time drivers who will be responsible for delivering the bottled water to the grocery stores and convenience stores.
• Office staff: 3-4 employees who will manage the phone calls, scheduling, accounting, marketing, clerical, bookkeeping, billing, and any administrative task required.
• Brand manager: 1 full-time employee who will be responsible for developing and launching the brand; manage the website, and social media accounts.
• Janitorial staff: 2 employees who will clean the factory once it has closed for the day.

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from its bottled water sales. The company will sell the bottled water in local grocery stores and convenience stores. As the company’s revenues increase, it will look to gain a wider distribution area.

The warehouse lease, equipment, supplies, and labor expenses will be the key cost drivers of [Company Name]. The major cost drivers for the company’s operation will consist of:

• Manufacturing supplies and equipment
• Sourced water
• Business Insurance
• Lease on business location and utilities

Ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $225,000 of debt capital to open its bottled water and distribution company. The capital will be used for funding capital expenditures and warehouse build-out, hiring initial employees, marketing and branding expenses, and working capital.

Specifically, these funds will be used as follows:

  5 Year Annual Income Statement

Comments are closed.

How to Start a Bottled Water Company

Starting a bottled water company can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful bottled water company.

Importantly, a critical step in starting a bottled water company is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Bottled Water Company :

• Choose the Name for Your Bottled Water Company
• Develop Your Bottled Water Company Business Plan
• Choose the Legal Structure for Your Bottled Water Company
• Secure Startup Funding for Your Bottled Water Company (If Needed)
• Secure a Location for Your Business
• Register Your Bottled Water Company with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Bottled Water Company
• Buy or Lease the Right Bottled Water Company Equipment
• Develop Your Bottled Water Company Marketing Materials
• Purchase and Setup the Software Needed to Run Your Bottled Water Company
• Open for Business

1. Choose the Name for Your Bottled Water Company

The first step to starting a bottled water company is to choose your business’ name. 

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own bottled water business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your water company.

2. Develop Your Bottled Water Company Business Plan

One of the most important steps in starting a water company is to develop your bottled water business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise money for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your bottled water business.
• Company Overview – this section tells the reader about the history of your bottled water company and what type of bottled water company you operate. For example, are you a bottled water company that sells spring water, purified water, or mineral water.
• Industry Analysis – here you will document key information about the bottled water market. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your bottled water company? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your bottled water company make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your bottled water company.

Next you need to choose a legal structure for your bottled water company and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the bottled water company and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to open a bottled water company together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a bottled water company include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a bottled water company is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your bottled water company, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Bottled Water Company (If Needed)

In developing your bottled water company business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a bottled water company to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a bottled water company that they believe has high potential for growth.

5. Secure a Location for Your Business

There are a few things to consider when looking for a location for your bottled water company. Firstly, you’ll need to find a production and storage space that is big enough to store all of your bottles and equipment. If you’re bottling spring water, you’ll also want to find a location that has easy access to a spring. For most other water types, you will need enough land to drill a well, unless you plan to enhance public tap water. Additionally, you’ll want to choose a space that is close to a transportation hub, so you can easily distribute bottled water.

Once you’ve found the perfect location for your bottled water company, there are a few things to consider when designing your space. You will need a substantial amount of room for the machinery involved in bottling water. It’s also a good idea to include a room dedicated to shipping and receiving.

6. Register Your Bottled Water Company with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your bottled water company’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your bottled water company to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

The licenses and permits you need to launch a bottled water company will vary depending on your location. However, some common licenses and permits include a business license, a license from the FDA, and a permit from your state health department. Make sure to research the specific licenses and permits required for your business, and contact your local government agency for more information.

10. Get Business Insurance for Your Bottled Water Company

The type of insurance you need to operate a bottled water company will vary depending on the state in which you reside.

Types of business insurance policies that you should consider for your bottled water company include:

• General liability insurance : This covers accidents and injuries that occur on your property. 
• Product liability insurance : This covers any medical expenses or damages incurred from a defective product.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Bottled Water Company Equipment

To launch a bottled water company, you will need:

• Bottled water production equipment (storage tanks, filling machines, water treatment machines, filters, conveyors, sealers, water sterilizers, water dispensers)
• A water source
• Bottles and caps for packaging
• Bottled water labels
• A truck or van to distribute the bottled water to retailers and clients

12. Develop Your Bottled Water Company Marketing Materials

Marketing materials will be required to attract and retain customers to your bottled water company.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your bottled water company. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional bottled water company website provides potential customers with information about the products you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your bottled water company.

13. Purchase and Setup the Software Needed to Run Your Bottled Water Company

The software you need to run a bottled water company is: 

• A Point of Sale System
• A Bottling Management System 
• An Inventory Management System
• A Delivery Management System

14. Open for Business

You are now ready to open your bottled water company. If you followed the steps above, you should be in a great position to build a successful bottled water business. Below are answers to frequently asked questions that might further help you with how to start a spring water business.

How to Finish Your Ultimate Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your bottled water company business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Bottled Water Company FAQs

Where can i download a bottled water business plan pdf.

You can download our Bottled Water business plan PDF  here. This is a business plan template you can use in PDF format.

Is it hard to start a bottled water company?

Starting a bottled water company is not hard but it does take some effort and planning. The most important part is making sure you have a good product that people will want to buy.

How can I start a bottled water company with no experience?

There are a few ways that you can open a water bottling plant with no experience. You can start by researching the bottled water industry and learning about the different types of water that are available, the production process, and the marketing and distribution channels that are used in the industry.  You can also research the different ways that you can get your bottled water into stores and learn about similar companies to find out what works best in your area. By getting a few years of experience under your belt before starting a bottled water company, you will be able to avoid making some common mistakes during this time in order to save money.

What type of bottled water company is most profitable?

The most profitable bottled water company is the one that can provide the best quality of water at a low price. At present, natural spring water is the most popular and profitable type of bottled water.

How much does it cost to start a bottled water company?

The cost of starting a bottled water company can range from $500,000 to $1.5 million, depending on the size and type of company you want to start. Some costs involved in this business are facility cost, label design and purchase, water testing, water treatment machines , marketing materials, transportation costs of the product to distributors or retailers.

What are the ongoing expenses for a bottled water company?

The ongoing expenses for a bottled water company typically include the cost of bottles, labels, labor, and shipping. Further, the cost of maintenance on your water treatment machines can be high. The cost of warehousing or transportation may also be incorporated into the ongoing expenses calculation.

How does a bottled water company make money?

A water bottling company makes money by charging a premium for their product. The cost of water is often lower than the cost of producing and delivering the water, so companies can make a profit by charging more for bottled water than it costs to produce. Additionally, bottled water businesses can also sell advertising space on their bottles, which brings in additional revenue.

Is owning a bottled water company profitable?

Yes, bottled water businesses are profitable, but the profit margins vary depending on the company. The main benefit of owning a bottled water company is that the product is not perishable, so it can be stored and sold for a higher price than other types of drinks. People are increasingly choosing to drink water from bottles over tap water. This is due in part to the perception that bottled water is healthy drinking water , but also because of the many different flavors and brands of bottled water available.

Why do bottled water companies fail?

Bottled water companies fail because of the high price of the product and the environmental concerns associated with it. Some bottled water plants also fail because they are unable to convince the public that their product is worth the price.

Other Helpful Business Plan Articles & Templates

Business Ideas

Investment Ideas

Make Money at Home

• Bitcoin and Xcoins
• Earn On Social Networking
• Freelancing
• Make a Website
• Money Making Apps
• Affiliate Marketing
• Online Surveys
• Start a Blog
• Web Hosting

Startup Ideas

• Your Passion Your Money

Make Money Online

Bottled Water Business Plan: License, Cost to Start, and Profits

Table of contents, understanding the licensing process for a bottled water business, exploring the costs involved in starting a bottled water business, analyzing the potential profits of a bottled water business, obtaining the necessary licenses and permits for a bottled water business, estimating the initial investment required to start a bottled water business, calculating the operational costs of running a bottled water business, identifying revenue streams and profit margins in the bottled water industry, assessing market demand and competition in the bottled water business, developing a marketing strategy for a bottled water business, evaluating growth opportunities and expansion potential in the bottled water market.

The bottled water business has been up for several years, with consumers prioritizing health, safety, and convenience. To get a clearer picture of the landscape of this industry, it’s crucial to grasp how much investment is needed to start a water bottle business. Simultaneously, understanding the costs and potential profits of the drinking water business can guide budding entrepreneurs in their quest.

This article dives deep into the bottled water business plan, answering pressing questions like how profitable is the bottled water business and how much it costs to start a bottled water company. Through insights into the licensing process and an overview of the purified water business plan, we aim to provide a comprehensive view of the bottled water business.

Bottled Water Business Plan

To ensure that the distributed water is safe for consumption, businesses must adhere to strict regulatory standards. Thus, a key part of any bottled water business plan is understanding and navigating the licensing process. Obtaining the necessary licenses ensures that the business meets the local, state, and sometimes even federal regulations. Licensing can involve multiple steps, such as water source approval, plant inspection, and adherence to labeling standards. It’s vital to research and fully understand the unique requirements of your location.

How much does it cost to start a drinking water business? The initial costs for starting a bottled water business can vary based on numerous factors. These factors include the source of water, the bottling process, branding, packaging, and distribution strategies. Launching a bottled water business requires an intricate understanding of various costs.

Initial expenses can range from $50,000 for small operations to over $1 million for larger ventures. These costs include purification systems, bottling machinery, and labeling machines. There’s also the expenditure on leasing or purchasing a facility, branding, and packaging designs. Additionally, regulatory approvals and licensing might add to the initial outlay, varying by jurisdiction and scale.

In case you missed it: Guest House Business Plan: License, Cost to Start, and Profits

Is the bottled water business profitable? The bottled water industry can be a gold mine when managed effectively. Considering that it might cost between $0.50 to $1.50 to produce a standard bottle of water and can be sold at retail prices of $1.50 to $3.00 or even higher for premium brands, the profit margins can be substantial. However, these figures can fluctuate based on factors like production efficiency, branding, distribution, and market positioning.

To legally operate, a bottled water business plan license costs to start, and profits should account for obtaining the necessary permits. These permits and licenses are not just a formality but an assurance of quality and safety to the consumers. Different jurisdictions have varying requirements.

For instance, some regions may require a business to have a water source permit, while others may necessitate periodic water quality testing. In some cases, environmental considerations might also ensure that the business’s operations do not harm the local ecosystem. It’s advisable to consult with local governmental agencies or industry experts to ensure that all legal requirements are met.

One of the most pressing concerns for potential business owners is how much investment is needed to start a water bottle business. The initial investment in a bottled water business largely correlates with the intended scale of operation. The startup capital might be between $50,000 to $150,000 for a small-scale business targeting local markets. In contrast, larger operations targeting national or international markets might require an investment ranging from $500,000 to $1.5 million. This capital covers land acquisition, plant setup, machinery purchase, and initial operational and marketing activities.

Once the business is operational, recurring costs come into play. Monthly operational expenses might range from $10,000 for smaller setups to over $100,000 for extensive operations. These expenses encompass utility bills, salaries, raw materials, equipment maintenance, and logistics. Furthermore, there are costs related to marketing, quality assurance, and potential regulatory compliance checks, which, if not monitored, can significantly eat into the profit margins.

In case you missed it: Peanut Butter Making Business Plan: Equipment, Cost, and Profit

Diverse revenue streams in the bottled water sector offer varied profit potentials. Standard bottled water might provide a profit margin of 30-50%, while premium or specialty variants, such as mineral-infused or flavored waters, can command margins upwards of 60-80%. Bulk sales to institutions, events, or custom branding opportunities also present different profit scenarios. Understanding and capitalizing on the most lucrative revenue streams can significantly enhance business profitability.

Before venturing into the bottled water business, it’s essential to assess the market demand. This involves understanding consumer preferences, such as whether there’s a lean towards flavored or mineral-infused waters. Equally vital is gauging competition. Who are the significant players? What niches are they filling, and where are there gaps in the market? A thorough market and competitor analysis can reveal opportunities, allowing a new business to position itself strategically by differentiating its offering or capturing an underserved market segment.

A robust marketing strategy can set a bottled water business apart from its competitors. Given the vast array of choices available to consumers, brand recognition and trust are paramount. To build this, businesses can employ a mix of traditional advertising, digital marketing, and public relations.

Leveraging social media, emphasizing the purity and source of the water, and perhaps aligning with health or fitness movements can resonate with consumers. Special promotions, partnerships with events or establishments, and customer loyalty programs can also increase visibility and sales.

Once a bottled water business is established and profitable, the next step is to assess growth opportunities. This can be geographical expansion, reaching out to new regions or countries, or diversifying the product range by introducing new flavors or functional water variants. Exploring B2B opportunities, such as supplying offices, hotels, or events, can be a lucrative avenue. It’s essential to conduct a detailed analysis of potential markets or products, considering the initial investment, operational complexities, and expected return before diving into expansion endeavors.

In case you missed it: Tyre Fitment Centre Business: Plan, License, Cost to Start, and Profits

The bottled water business offers diverse opportunities for entrepreneurs, but success hinges on thorough market analysis, strategic planning, and efficient execution. The right approach presents a lucrative avenue for sustainable growth and profitability.

Handicraft Making at Home: A Small Profitable Business Idea

Pet-tech startups: innovations for animal lovers, tech repair services: meeting the demand for gadget maintenance, maximizing rewards: smart credit card habits for cashback and points, ultimate guide to making money from goat milk business, how to start an agricultural value added product business.

• Value-Added Business Ideas for Greenhouse: The Best Ways to Make Profits with Greenhouse Farming

How to Make Profits with Organic Country Chicken: Best Strategies for Beginners

10 value-added business ideas for millets: low-investment and highly profitable, leave a reply cancel reply.

Save my name and email in this browser for the next time I comment.

Value-Added Business Ideas for Greenhouse: The Best Ways to Make Profits with...

Why cleaning service business becoming more profitable in metro cities in india, 10 best businesses to start in ayodhya for profits, top drone business ideas in india: unlocking aerial innovation & opportunities, top 10 service businesses you can start with no money, ultimate guide to starting a home-based advertising agency business, starting a nail salon near your location: check list, business plan, licensing,..., construction company name ideas: guide to create new construction company names, 8 best small businesses to start in hyderabad: low-cost and profitable, 10 best small businesses to start in massachusetts: low-cost and profitable, 10 best small businesses to start in maryland: low-investment and profitable, 10 best small businesses to start in delaware: low-investment and profitable, ideas to make money in india – a full guide, mudra yojana loan scheme, eligibility, how to apply, profit in dry fruit business (cost to start), how to make money from rice mill business in india, profitable agriculture business ideas in india, government loans for women entrepreneurs in india.

Bottled Water Business Plan Template & Guidebook

Starting a bottled water business can be an incredibly rewarding venture, offering potential for high profitability with relatively low startup costs. The #1 Bottled Water Business Plan Template & Guidebook will provide entrepreneurs with the step-by-step guidance they need to turn their dream of a thriving bottled water enterprise into a reality. Covering everything from market analysis to pricing and operations, this comprehensive resource will give aspiring business owners the confidence they need to launch and sustain success.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Bottled Water Business [11 Steps]

How to Write a Bottled Water Business Plan in 7 Steps:

1. describe the purpose of your bottled water business..

The first step to writing your business plan is to describe the purpose of your bottled water business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a bottled water business:

Our mission at XYZ Bottled Water is to provide an easily accessible and sustainably sourced product that revitalizes our environment and improves the quality of life of those we serve. We strive to be a leader in the industry through our commitment to eco-friendly, responsibly sourced water and our focus on providing superior customer service. We are passionate about delivering a product that enhances our communities and is beneficial for both nature and consumers.

2. Products & Services Offered by Your Bottled Water Business.

The next step is to outline your products and services for your bottled water business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your bottled water business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your bottled water business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your bottled water business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a bottled water business?

• Bottled Water Bottles
• Bottling Equipment
• Packaging Supplies
• Labeling Equipment
• Labels for Bottles
• Water Treatment Equipment
• State and Local Permits

5. Management & Organization of Your Bottled Water Business.

The second part of your bottled water business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your bottled water business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Bottled Water Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a bottled water business varies based on many different variables, but below are a few different types of startup costs for a bottled water business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your bottled water business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your bottled water business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your bottled water business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Bottled Water Business Plans:

Why do you need a business plan for a bottled water business.

A business plan is an essential part of launching a bottled water business. It outlines your goals, investments, and strategies needed to reach success. With a well-developed plan, you can identify potential pitfalls and devise strategies to overcome them, while also measuring progress over time. Additionally, potential investors or other partners are more likely to take your project seriously if they can see that you have carefully planned it out.

Who should you ask for help with your bottled water business plan?

It is recommended to seek advice from a business consultant or a business advisor. These professionals can provide valuable insights about setting up a bottled water business, including developing comprehensive plans, understanding the industry standards and regulations, and maximizing profitability. Additionally, a lawyer may be consulted to ensure that all legal aspects are addressed.

Can you write a bottled water business plan yourself?

Yes, it is possible to write a bottled water business plan yourself. Writing a business plan involves researching the bottled water industry, creating financial projections, developing marketing plans, establishing operational procedures, researching potential competitors and much more. While it is possible to write a business plan without any help, it is often recommended to seek professional assistance in order to ensure that the plan is thorough and complete.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Start a Bottled Water Business

Turning the Tides of Entrepreneurship with a Bottled Water Business

BOTTLED WATER BUSINESS

Related business ideas, discover your perfect domain, bottled water mini business plan, expected percent margin:, earnings expectations:, actions to hit those numbers:, inventory management:, marketing and customer acquisition:, sales and customer experience:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is right for you, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: name the business, step 3: obtain licenses and permits, local regulations, step 4: find a supplier, packaging supplies, shipping supplies, step 5: design and print labels, printing labels, step 6: find a distributor, negotiate a contract, establish a relationship, step 7: market the business, develop a brand, promotional items, step 8: set up an online presence, step 9: develop a marketing plan, tips on developing a marketing plan, step 9: monitor and adjust, explore more categories, take the next steps.

Business Opportunities

To have a profitable water bottling company, you must do your research and write a business plan to make sure the business will be successful. Everywhere you go the plan needs to fit into the local market. Here are a few of the most important points to think about for your business plan.

• Is the product going to be affordable to the customer? You will not be able to sell much water if the people don’t have the money to buy it.
• Will you need to make your own bottles?
• Where will I get my supplies such as bottles and caps? How much are they per item? What is the minimum order quantity? How long would it take to get them?
• What is the true cost of the bottled water you will be selling? You need to look at the water, labor, bottle and cap, electrical, taxes, insurance, and if you have trucks the cost to run and maintain them.
• Is the water supply and electrical supply on all the time? Do you need a well (borehole) and generator?
• How much water do you need to sell to make a profit on the whole business?
• What is my competition and what are they doing?
• How will my product stand out and why would people buy my product?
• How and when will you get paid for your product?
• Is the building and location in the proper location? This will make your cost significantly higher if you need to deliver far away. Does the building need any upgrades (plumbing, electrical)?

Taking all these elements into consideration is important when entering the bottled water industry and establishing your own water bottling plant.

Please call us if you would like any more information on establishing a bottled water operation. We are happy to help you in any way we can to ensure that your bottled water project is a success.

Do you have questions?

Selling Bottled Water: Key Strategies for Market Success Entering the bottled water market can be a promising business venture, with increasing demand stemming from consumers’ desire for convenience and perceived purity. However, prospective entrepreneurs must navigate a competitive landscape where branding, cost control, and access to distribution channels play pivotal roles in business success. Selling bottled water requires a strategic approach to differentiate one’s product in a market dominated by established players. One must consider several key factors right from inception, including sourcing water, ensuring quality, compliance with health regulations, and creating a business model that addresses both retail and wholesale opportunities. Adapting to innovative sales strategies, such as online platforms or subscription services, helps to expand reach and increase customer convenience. Additionally, forming B2B partnerships with restaurants and gyms can provide steady sales channels. It’s crucial to understand the economics of bottled water businesses – from initial costs and pricing strategies to potential profit margins. Effective brand building and marketing are just as important as the product itself, often determining the customer’s choice in a market flooded with similar options. The challenge is to offer a product that not only quenches thirst but also aligns with the values and lifestyles of the target consumer, such as sustainability and health consciousness. Bottled Water Market Analysis

In a rapidly expanding industry, understanding market dynamics is crucial for success in the bottled water business. This analysis provides insights into consumer behavior, competitive positioning, and pricing strategies which are essential for tailoring an effective market approach.

Consumer Demand

Consumer preferences in the bottled water market are increasingly tilting towards health-conscious choices and convenience. The market size, estimated at $44.6 Billion USD in 2023, is expected to flourish. According to research , Growth projections suggest 5.8% from 2024 to 2030. Interestingly, the United States makes up 13.7% of the global market for bottled water. Internationally speaking, growth drivers include concerns about tap water quality and the demand for easy-to-carry hydration solutions.

Plastic, or PET and recycled PET (rPET) containers, account for approximately 80% of the revenue share in 2023. This is expected to be maintained well into 2030. The primary driver being low cost, both to manufacturer as well as bring to market. Aluminum containers have been around and are seeing a resurgence in recent years. Growth for aluminum containers is expected to be 6% through 2030. Growth will be higher as the market finds ways to optimize and reduce cost in manufacturing.

Competitor Overview

The competition within the bottled water market is robust, with many players offering a variety of products. As of 2022, bottled water sales volume hit record highs , indicating a fiercely competitive market. Brands differentiate themselves through water source purity, packaging innovation, and sustainability initiatives.

Pricing Strategies

Pricing is a key factor in the bottled water market, as consumers exhibit varied sensitivity to price points. Effective strategies often include tiered pricing to appeal to different market segments. Companies must balance cost with buyer’s willingness to pay, keeping in mind the anticipated market volume growth to $65.0bn by 2028.

Business Setup

Setting up a bottled water business involves careful planning and adherence to regulations. An entrepreneur must navigate through legal requirements, develop a robust business plan, and select reliable suppliers to ensure a smooth launch and sustainable operation.

Legal Requirements

All bottled water businesses must comply with local and national laws governing food safety and health standards. In the United States, for example, they need to meet the standards set by the Food and Drug Administration (FDA), as well as state-specific requirements. Obtaining the necessary permits and licenses, such as a business license and a health department permit, is crucial before starting operations.

Business Plan

A detailed business plan is essential for outlining goals, strategies, and the financial model of a bottled water company. A comprehensive plan should include market analysis, marketing strategies, funding sources, as well as projected sales and profits. Important financial documents within the plan might consist of cash flow statements, balance sheets, and break-even analyses.

Selecting Suppliers

The selection of suppliers impacts product quality and cost-effectiveness. Businesses should evaluate suppliers on the grounds of water source purity, supply stability, and delivery logistics. Packaging suppliers also play a critical role and choices should align with the brand’s positioning, whether that’s luxury or eco-friendly.

To successfully establish a bottled water company, one must rigorously address the aforementioned areas, forming a statutory-compliant, well-researched, and efficiently supplied business ready to enter the market.

Branding and Marketing

When it comes to selling bottled water, creating a strong brand identity and selecting the right marketing channels are crucial. Companies also need effective advertising strategies to stand out in a competitive market.

Brand Identity

The visual and emotional imprint a brand leaves on consumers hinges on a well-crafted brand identity. It encompasses everything from the logo design to packaging, setting the tone for customer expectations. For example, premium water brands often use sleek bottle designs and minimalist labeling to convey quality.

Marketing Channels

Determining which channels to use can drastically affect a campaign’s success. For bottled water, the range includes digital platforms, retail partnerships, and event promotions . Brands must identify where their target audience spends their time and focus their efforts there to maximize visibility and engagement.

Advertising Strategies

Effective strategies hinge on knowing the product’s unique selling propositions and the audience’s preferences. For instance, highlighting the purity of water can appeal to health-conscious consumers, while stressing convenience can attract on-the-go professionals. These strategies help to ensure the bottled water is not just seen but also chosen by potential customers.

Sales Channels

The success of bottled water sales hinges significantly on the effective utilization of diverse sales channels, each catering to specific customer needs and behaviors.

Retail Partnerships

Retail partnerships have been fundamental to the bottled water industry, driving a significant portion of sales, especially for the still-bottled water segment. Supermarkets, convenience stores, and vending machines are typical retail outlets where consumers frequently purchase bottled water. The prominence of retail sales is supported by the increase in foreign tourist arrivals in countries like India, which fuels demand for bottled water in retail locations geared towards visitors.

Online Sales

Online sales channels are rapidly gaining traction in the bottled water market. The convenience of home delivery and the rise of e-commerce platforms contribute to this segment’s growth. With the ability to compare prices and products, consumers increasingly turn to online retailers for bulk purchases and specialty bottled water brands.

Direct Sales

Direct sales include transactions where manufacturers sell bottled water directly to consumers or businesses. This can occur through company websites, at manufacturing facilities, or at events. The direct sale system allows bottled water companies to build personal relationships with customers, often leading to repeat sales and enhanced brand loyalty.

Operations Management

Operations management is central to running a successful bottled water business, focusing on efficient production while ensuring quality and managing resources effectively.

Quality Control

Quality control in bottled water production is paramount. It ensures that every product meets or exceeds safety standards and consumer expectations. Companies implement rigorous testing protocols for purity and contamination at various production stages. Moreover, Nestlé adheres to stringent quality control measures to ensure the consistency and safety of its bottled water products.

Supply Chain Management

Effective supply chain management is key to delivering bottled water to consumers without delay. This encompasses sourcing raw materials, such as water and packaging, and managing the relationships with suppliers. For example, ensuring a reliable water source and maintaining sustainable practices are crucial to the long-term success of any bottled water company. Otherwise your customers will discover variations in taste and water types leading to an inconsistent experience with your brand.

Inventory Management

Inventory management for a bottled water company involves balancing stock levels with customer demand. Employing just-in-time inventory systems can reduce costs and prevent overstocking. They must also forecast demand and adjust inventory accordingly. Timely and accurate inventory tracking aids in making data-driven decisions, which in turn, keeps operations running smoothly without interruption.

Customer Experience

Creating a superior customer experience is pivotal in the bottled water industry. It involves ensuring that customers receive exceptional service, fostering meaningful engagement, and implementing robust systems for gathering feedback.

Customer Service

Companies in the bottled water sector must prioritize customer service, as it’s a significant determinant of customer loyalty and satisfaction. Training customer service representatives to respond promptly and effectively to inquiries and concerns is crucial. For instance, teams should be well-versed in the bottled water product features to provide informative and helpful advice to customers.

Engagement Strategies

Engagement strategies in the bottled water market should center around educating customers on the benefits and differentiators of the product. Brands may use social media campaigns to highlight their bottled water’s quality or community initiatives to demonstrate their commitment to sustainability. Engaging storytelling through visual content can also illustrate the bottle’s eco-friendly materials or its convenience features like spill-resistant design.

Feedback Systems

Incorporating feedback systems allows bottled water companies to refine their products and customer service continuously. This can be achieved through surveys, review prompts post-purchase, or direct communication channels for customer opinions. Effective feedback systems not only help in identifying the target market but also assist in understanding how to enhance the overall customer experience.

Environmental Impact

The bottled water industry faces significant scrutiny for its environmental footprint, which encompasses a range of concerns, including sustainable practices, packaging materials, and the impact on water sources.

Sustainable Practices

Companies in the bottled water industry are increasingly implementing sustainable practices to mitigate their environmental impact. Some have invested in renewable energy sources like solar and wind power to operate their bottling plants, aiming to reduce greenhouse gas emissions. Additionally, the reduction of water wastage during the bottling process is a crucial factor in enhancing the industry’s sustainability.

Bottling Materials

The choice of bottling materials plays a pivotal role in the environmental impact of bottled water. Most bottles are made from PET (polyethylene terephthalate), a type of plastic that is recyclable but often ends up in landfills or the environment due to improper disposal. The industry is exploring alternatives such as recyclable and biodegradable plastics as well as improving recycling rates to address these concerns.

• PET Water Bottles
• Aluminum Cans
• Glass Bottles
• Biodegradable options

Water Source Conservation

Concerns about water source conservation highlight the importance of managing the extraction of water responsibly to prevent depletion and adverse ecological effects. Companies are working to ensure that their water sourcing does not negatively affect local ecosystems or community water supplies. Transparent reporting and proactive water stewardship programs are integral to maintaining the sustainability of water sources.

Related Articles

What is alkaline water?

Is Bottled Water Safe to Drink?

Are Plastic Water Bottles Recyclable?

Bottled Water vs Tap Water

Elevate your brand with custom labeled bottled water, great tasting • beautiful bottles • affordable prices.

Bottling in the great states of Arizona, California , Connecticut, Florida , Georgia, Nevada, New York , Oregon, Pennsylvania, and Texas with service Nationwide. We supply a wide variety of industries with private label water bottles.

Bottled water info.

• Private Label Water
• Bottled Water Pricing
• Water Bottle Labels
• Water Bottle Sizes
• Bulk Water Bottles Wholesale
• Bottled Water for Weddings
• New Order Process
• Shipping Water Bottles
• Water Purification Process
• Label Artwork Setup
• CustomWater.com Reviews
• Place a Reorder

latest from our blog

Selling bottled water: key strategies for market success, top 10 alkaline water brands [2024] – we review the best, partnering with customwater.com: streamlining personalized bottled water supply, private label water bottles for hospitality: elevate your brand experience, personalized bottled water for special occasions: creating memorable celebrations, benefits of personalized water bottles: why custom bottles are a smart choice, customwater.com is woman owned, family operated and made in the usa. we make custom labeled water bottles., +1 877-891-4274, copyright © 2023 custom water, inc..

• Industries We Serve
• Privacy Policy
• Terms of Service

• Business Ideas
• Startup Plans
• Advertising

How To Start Bottled Water Production Business

• by Olaoluwa
• March 20, 2023 August 28, 2024

BOTTLED WATER COMPANY BUSINESS STARTUP GUIDE

Starting a commercial bottling business is an excellent way to make money as an entrepreneur.

Commercial bottling business is one business that most entrepreneurs overlook because the business is not as popular as the poultry, tailoring, or home decoration business.

Most entrepreneurs want to venture into businesses already making news, not knowing that silent business ideas make the most money in the marketplace.

If you are an entrepreneur with cash to start a business but have not decided on business yet, I would advise you to go through this content before deciding.

You can start or franchise a commercial bottling business quickly as you know the company’s A-Z. The task is simple as it involves repeating the same thing daily. It is not capital-intensive too.

For a bottled water production company, a business plan is an essential document that is needed to direct the business through its daily, monthly, and yearly goals and objectives.

Here is how to start a bottled water company business.

• Bottle caps
• Wash System
• Bottling equipment

So, how do you go about starting a commercial bottling business? Here are the steps required to create a retail bottling business.

• Draw a Business Plan

This is the first thing you will need to do to make your business run smoothly. You will need to state the company’s mission and vision as well as goals and objectives.

To get started, you will need bottles; typically, bottles come in different sizes and shapes.

You will need to decide in your business plan the size and shape of the bottle you will want to operate within your business. How much will be required to start, operational capital, target market, etc.

Suppose  you don’t know how to prepare a well-detailed business pla. In that case, you can use the service of a business consultant as they are experienced in creating a business plan for any business.

Aside from your business plan acting as a guide, it can also be used to request a loan from banks in case you might need a loan in the future. So, you will need to invest in a good business plan, so you don’t get denied.

Take your time to research the business to ensure that your bottling business plan is comprehensive and lacks nothing.

• Register the Business

You should know the importance of registering a business name so that I won’t be deliberating on it too much.

Running a commercial bottling business means working with brands ranging from beverage and pharmaceutical to alcoholic companies.

Getting a business name and registering it so these companies know you can be trusted and ready for business will be very necessary.

You will have to pick a business name that has not been used before and visit the official office in your city and get it registered. It is not expensive so you should do it. It would help if you even did it before drawing your business plan.

Your location is significant for business success.

The location should be convenient for your suppliers and distributors. It should be a vast place as wherever you choose must meet your country’s Food and Drugs Administration laws.

You must always have a separate bottling room for washing and sanitizing the bottles with self-closing doors and tight construction. Before choosing a location and structure for your bottling company, you should be familiar with the authorized agency laws.

The reason is the bottles will be used to package contents that will likely go into our stomachs. So, if the bottles are not hygienic enough, they can cause health damage to consumers, which is what they are protecting.

• Get the Bottling Equipment

You can’t do the washing and sanitize with your hands; it must be done with a commercial washer. If you know you won’t be able to afford one, you can seek a loan from any financial institution.

However, local bottling companies use warm water to wash and sterilize their bottles.

But, the downside is prolonged because you will need to soak the bottles for at least 30 minutes in warm water before bringing them out to rinse and dry. Imagine having thousands of bottles to wash and sterilize.

• Promotion and Marketing

Once you have identified your target customers, study their expectations, and create a marketing strategy on how you can meet their needs. Television, magazines, or newspapers are the best mediums to market your business.

These are the materials your potential customers subscribe to. They may not see your advert on social media as they may not be the ones handling their account.

But, promoting your business in business magazines or papers is likely to convert effectively.

How to Start a Bottled Water Production Business

As there is a growing need for diversity within the economy, there are a lot of untapped business opportunities that an entrepreneur could continuously tap from, and bottled water production is one of those businesses in China and Winnipeg.

Water is essential to life and is just one of the commodities humans cannot do without. This gives it a very high potential for success as there is a ready-made market for the business any day.

The growing world population has also made the bottled water production business highly lucrative.

And it is exciting to note that there is a plan by the Federal Government to ban the production plants and lines of sachet water. This will increase the demand for bottled water.

Although this may not necessarily lead to an increase in the price of bottled water, supply will go up, leading to healthy competition, so the cost of bulk-order bottled water will surely come down.

Investing in normal and flavored bottled water production is one of the best decisions for an entrepreneur.

3 REASONS WHY YOU SHOULD START A BOTTLED WATER PRODUCTION COMPANY

1. Water is always in demand: Water is indispensable and essential to life. So there will always be a demand for it and judging by the present attitude of the government to the supply of potable water to the masses, the only available alternative is to get from other private suppliers, so there will always be a total demand for bottled water.

2. Government Plans to Protect the Environment: There is a plan by the government to reduce the effect of non-degrading items such as nylon on the environment.

And as we all know, sachet water is packaged in nylons, so bottled water demand will spring up with the ban on these non-environmental friendly nylons. 3. High-profit margin: Water, the primary raw material for complete production, is readily available through many sources.

An open borehole is enough, and there will be an ample supply of water, which will be sold at a very high turnover rate after the bottled water process.

BASIC THINGS REQUIRED TO START A BOTTLED WATER COMPANY

1. FEASIBILITY STUDY: Before an entrepreneur can successfully start a bottled water production company off the ground, he needs to get the requirements for the business, which can be done through adequate research.

It is well advised to consult an expert to assist in starting a bottling water company.

Your research will determine the type of bottled water to produce, the variety of markets you will target, and the pricing of your products.

2. BOTTLE SUPPLIERS: This is very much vital in the production of bottled water. An entrepreneur will need an excellent and reliable supplier of these bottles as the show has to be continual; a single hitch might significantly affect revenue.

3. SOURCE OF WATER: An excellent water source is also essential to the business’s success. Depending on the location, one can get the head from springs or sink boreholes or even get supplies from the state water corporation.

4. FACTORY EQUIPMENT: These are essential in production as water must be treated and processed before bottling.

Water bottling plants for treatment, filtering, filling machines, conveyors, sterilizers, bottle loaders, dispensing machines, and sealers will be required. These can be acquired in different grades depending on the financial capacity of the entrepreneur.

5. STORAGE TANKS: These are also essential in production. Water from the source, be it a borehole or any other source, will need to be stored in the tank before transference to the water treatment plants for processing. 6. GOVERNMENT APPROVAL: It is also important to note that Government approval through the appropriate agencies is also essential to acquire before you can even start bottled water production.

7. LOCATION: This is as well essential to production.

Your location must be close to the water supply and your market. The environment of your site should be well-hygienic enough not to contaminate your water source.

And the terrain as well should be well considered; it has to be smooth to allow for easy passage of vehicles around the water factory and transportation of products to the market.

CHALLENGES OF WATER PRODUCTION COMPANY

1. Starting up a business to produce bottled water is capital intensive and will also need a flow of investment funds starting from the launch to when the company breaks even. So it will be advisable to have enough funds to cater to the company’s requirements before even considering starting up.

2. Cost of maintenance of bottled water equipment is relatively high

3. The inadequate power supply is also a significant limitation to the success of your bottled water business in South Africa, Kenya, India, and other parts of the world. Although alternative power sources could be utilized, this will lead to additional costs.

4. It is also quite stressful to get approvals from the government as there are some conditions you will have to meet before you are granted the license to operate.

5. There is also a seasonal effect on the bottled water market as there is less demand for water during wet/rainy seasons because people consume less water during these periods.

BOTTLED WATER COMPANY BUSINESS PLAN EXAMPLE

To get funding or acquire loans, a well-laid-out business plan is necessary.

If you want to start a bottled water plant business but have no idea how to write a comprehensive and engaging business plan, this article is just for you, as it provides an adequate sample to work with.

With the example provided, it is strongly believed that you will be on your way to writing a perfect bottled mineral water company business plan by diligently following the steps .

– Executive Summary – Products and Services – Our Vision – Our Mission – Target Market – Market Analysis/Trends – Our Competitive Advantage – Our Sales and Marketing Strategy – Publicity and Advertising – Payment Options – Startup Funding

Executive Summary

Due to the dwindling consumer confidence in municipal water supply channels, there has been a growing interest and patronage for bottled water products.

This is good news for bottled water plant businesses as they have witnessed brisk firms with an increase in demand. Hygiene H2O is a bottled water company operating in Washington, DC, providing the best quality water to consumers at competitive prices.

Products and Services

The products and services to be provided by Hygiene H2O include tiring and selling water coolers for consumers who want to hire our water coolers or buy these coolers altogether.

We will produce the best quality water under the most hygienic conditions with close supervision of an effective quality control department operated by the best and most highly skilled workforce, who will monitor every aspect of production. Our Vision

Our vision at Hygiene H2O is to produce the most health-friendly products to the utmost satisfaction of our clients.

Apart from producing excellent and health-friendly products, we intend to have one of the best customer care services to ensure that our customers are treated to the best experience.

Also, we plan to expand production outlets in other states outside Washington, DC, to reach a broader consumer base.

Our Mission

Hygiene H2O will strive to update our products to meet the best industry standards continually. This is through improving product look and bottling style while maintaining our hygiene tradition.

Also, within the second year of our operations, we plan to start a distilled water department to produce purified water for laboratory and hospital use. Target Market

The target market is all-encompassing because every living human will continually need potable drinking water at various times of the day.

However, our main target will be the most mobile population segment who constantly move at the office, at the games, or just relaxing at the park.

These mobile segments of the population include participants within the corporate world, sportsmen/women, the military, shoppers, pedestrians, etc.

It is believed that due t work or schedule, thed they require refreshment through water intake.

Market Analysis/Trends

Market analysis has shown that there has been an increase in competition among bottled water businesses in the area of bottling and marketing.

Some bottled water businesses even have customized services for clients celebrating specific occasions, with the name and experience of the client written on the water bottles.

Some have gone beyond to ensure that their products and services meet environment-friendly guidelines, hence, winning the patronage of environment-conscious consumers.

Our Competitive Advantage

Due to the high competition within the bottled water industry, we have come up with innovations that will ensure that we stay afloat and thrive among our competition.

We will ensure we achieve this through the proper remuneration of our work staff, that will be carefully chosen and represent the very best in the bottled water industry.

Also, we will introduce flavored bottled water of assorted types to cater to those clients who might want their water to be flavored.

Our Sales and Marketing Strategy

Apart from having a mobile distribution unit of all the variants of our bottled water products, we will also enter into agreements with shopping malls, bars, department stores, eateries, restaurants, breweries, etc., for the sale and distribution of our products to achieve the broadest reach.

Publicity and Advertising

The publicity and advertisement of our products will be carried out through different channels, which will include the internet (use of social media and the creation of a company website), adverts through local radio and TV stations, fliers, word of mouth advertisement, the use of yellow pages to advertise our products and also mounting of billboards in areas known for high foot traffic.

Payment Options

Our customers will not have to worry about how to pay as we will be eliminating this problem through the provision of a variety of payment channels to ensure that they do not have to worry about how they will be billed.

The channels we will provide include POS, cash payments, receipt of cheques, mobile money transfers, etc. Startup Funding

Funding for this business will come through the following sources; savings that cover half of the required money for this startup.

Another source of funding will be through debt financing and will be accessed through a bank of high standing. This will cover the other half of the funds needed for starting this business.

This is a business plan sample , providing the basic requirements a good bottled water and mineral BUSINESS STARTUP GUIDE should contain.

Following the format laid down, you are sure to produce a sound bottled water production business plan that will reflect your business ideally and win you that loan you most desire.

BOTTLED MINERAL WATER BUSINESS PLAN EXAMPLE

Because of the importance of the business plan in starting any business, this article concentrates on providing a guide (sample) to any serious entrepreneur with little or no experience in writing a bottled mineral water business plan for free.

To ensure that the user gets the most benefit from this sample, the steps are written carefully under specific guidelines to enable the user to replicate these steps easily while brainstorming to come out with their unique business information.

It is believed that with the proper use of this, a good bottled water business plan will be written. We begin with the following guidelines;

– Executive Summary – Products and Services – Our Vision – Our Mission – Our Competitive Advantage – Payment Options – Sources of Revenue/Projection – Publicity and Advertisement Strategies – Distribution Strategy – Target Market

With water being a basic human necessity for existence, there has been a considerable investment in providing this basic necessity in different variants and packages.

Spring Mineral Water Inc. is not left out of the investments in the water industry.

Located in North Carolina , this company will provide carbonated mineral water, among other varieties of water products, including spring water and flavored water.

The production of our mineral water and other water products will be carried out under the strict supervision of a dedicated quality control unit to ensure that only the best products reach customers.

Spring Mineral Water Inc. has several water products that include mineral water, carbonated water, sparkling water, distilled water, and flavored water.

Also, apart from the products mentioned above, Spring Mineral Water Inc. will provide water for dispensers and provide extra services, which include delivering such products to their destinations which might be either public or private as the case may be.

This will be done at no extra cost to the customers. Outdoor services will be provided in sports arenas and other public places such as beaches,

Our Vision at Spring Mineral Water Inc is to build a unique brand synonymous with excellent products and services. Driven by a passion for hygiene, our bottled mineral products and other products we offer will comply with and meet all the regulatory standards set by the federal health regulatory body.

We have a mission of being among the top 5 mineral water brands within the state of North Carolina within the first five years of commencing business.

This will be driven by a well-motivated workforce that will share our values and highly experienced quality control and marketing units that will work together to ensure that our objectives and goals are attained quickly.

An advantage we have over our competitors is the strategy of ensuring that our workforce is fully motivated.

Because we know that a motivated workforce translates to a thriving business, we will ensure that the remuneration of our workforce is attractive and paid timely.

Other advantages we have include hiring the services of highly professional market strategists that will guide and coordinate our marketing unit.

A quality control unit will ensure that any attendant flaws are eliminated before products leave the production line.

We have designed several payment options to ensure that payment options for services do not limit our highly esteemed clients.

Hence we will be accepting several payment options such as POS, cash acceptance, payment through mobile banking, and receipt of cheques, as the need may arise.

With this innovation, our customers are not worried about how to pay for services, as they are fully covered.

Sources of Revenue/Projection

The sources of our revenue will come solely from the sales of our products and services.

Products such as mineral water, carbonated water, and sparkling water, among others, will be sold, and the proceeds realized will form the bulk of our revenue.

Our profits projection for the first three years of starting the business shows healthy growth. However, factors such as natural disasters, economic recession, etc., are discounted in arriving at this projection;

– First Year $110,000 – Second Year $255,000 – Third Year $575,000

Publicity and Advertisement Strategies

We will use a wide variety of advertisement strategies, including advertising on local radio and TV stations.

We will have mobile cold rooms that will supply these mineral water products for outdoor activities such as in sports arenas, areas with heavy foot traffic, and beaches and relaxation spots.

In addition, we will have a website address where clients can visit and place orders for supplies.

Distribution Strategy

The strategies to be used include entering into distribution partnerships with chain stores, department stores, and other water retail outlets further to distribute our bottled water to a broader customer base.

Target Market

Because water is essential to support life, our target market covers every segment of society, as no one can survive without water.

Hence, our target markets will include chief executives, celebrities, students, households, and every other segment of society not mentioned here.

This bottled mineral water BUSINESS STARTUP GUIDE provides a template for the interested entrepreneur to work with.

All that is needed is to supply the entrepreneur’s unique business realities through a process of brainstorming on what is valid for their business.

Related Posts

• Bottled Water Business Plan Executive Summary
• How To Start Water Purification Plant Business
• How To Start Cold Water Starch Production Business
• How To Start Bottled Water Delivery Service Business
• How To Start Bottled Water Marketing [PLAN]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

• Business Plans Handbook
• Business Plans - Volume 04
• Bottled Water Manufacturer Business Plan

Bottled Water Manufacturer

BUSINESS PLAN

SPARKLING HORIZON BOTTLED WATER

315 Fauborg Wichita, KS 67207

Sparkling Horizon Bottled Water's business plan contains valuable financial information. Check out the Projected Cash Flow tables for the first three years of operation. The plan's owner has also included a Projected Balance Sheet and a Projected Income Statement, both of which also contain helpful information for anyone interested in starting a bottled water business.

EXECUTIVE SUMMARY

Industry analysis, market overview, business description, product description, marketing strategy, operating plan, management and staffing, funds needed and their uses, financial statements.

Demand for bottled drinking water has been growing rapidly since the 1980s, increasing nearly 400% in the last decade according to the Council of Bottled Water Manufacturers, as a result of declining consumer confidence in the safety and quality of municipal water supplies.

Bottled Drinking Water

To take advantage of this expanding market for drinking water, Sparkling Horizon Bottled Water has been established to provide home and office delivery of bottled water to the Wichita area. After months of extensive industry and market research, the company has developed a solid business plan to enter the market for bottled water.

Sparkling Horizon will generate revenue as a result of the rental and sale of water coolers, as well as for the delivery of the three types of water:pure spring water, distilled drinking water, and purified drinking water in 5-gallon bottles.

Management Team

Chantal Fuzet is the owner and president of Sparkling Horizon, bringing years of experience in water bottling and delivery to the company. Her family has operated a thriving bottled water business in Paris for over 15 years, which she helped to run.

The company has applied for certification as a woman-owned business, which is in progress.

Two key managers have been retained to assist in the operation and expansion of the company: Jean Polsky will serve as the company's Operations Manager, and Robert Blanc will be the Route Driver, an extremely important position as the primary customer contact. In addition, two commission sales associates will be hired to secure new customers.

Manufacturing

Sparkling Horizon Bottled Water will be bottled by Rue Bottling of Decatur, Illinois, who will fill the 5-gallon bottles and store them until they are needed by Sparkling Horizon, as well as accepting empty bottles, cleaning them, and refilling them for reuse.

By using free trials to entice consumers to install their water coolers, Sparkling Horizon will quickly establish a customer base. The free trial offer will be advertised through a variety of media, and will be promoted at trade shows and mall events.

The marketing budget of $25,000 will enable the company to quickly capture a large percent of the potential market. All funding for marketing activities will be generated from the business as earnings from operations, not from start-up capital, and is based on a standard 5% of first-year sales.

The market for bottled drinking water has been growing rapidly since the 1980s, increasing nearly 400% in the last decade according to the Council of Bottled Water Manufacturers, as a result of declining consumer confidence in the safety and quality of municipal water supplies. This nationwide trend is also evident in the Greater Wichita area, where Sparkling Horizon intends to operate.

In response, individuals and businesses are purchasing bottled drinking water for use in their homes and offices. Free of contaminants and government-monitored, bottled waters are derived from protected springs or wells or are produced by purifying and processing water from public water supplies. Consumer demand for bottled water is expected to continue to increase, as water supplies worldwide are deemed undrinkable or unhealthy.

According to a survey conducted by E-Works in 1988, more than 60% of consumers questioned about their purchase of bottled waters claimed "taste" was the primary reason for buying bottled water. Other reasons cited were safety and concerns about "too many chemicals in tap water."

Growth Rate

The bottled water industry as a whole has been growing at a rate of 12-15% annually since the mid-1980s. Bottled water sales increased 15.8% from February 1993 to February 1994, indicating a market rebound from the single digit growth of the late 1980s. From 1990-1995, demand for home delivery of bottled water is expected to be approximately 10.2%, with commercial distribution growing at a rate of 8.5% per year, according to the Report on World Bottled Water, 1991.

Industry Size

By far, the most popular type of water is non-sparkling water; in 1990 sales of non-sparkling water were $1,489,000,000, according to the Report on World Bottled Water Manufacturing, 1991. Total bottled water sales were $2,222,000,000, including both domestic sparkling and imported drinking waters.

Total sales of bottled water increased by more than 13% from 1989 to 1990, and have doubled in the last five years.

In terms of gallons sold, there were 1,753,300,000 gallons of non-sparkling water sold in the U. S. alone during 1990, with that number increasing to approximately.

Consumption

Per capita consumption of bottled water in the U.S. is also increasing dramatically, rising from 4.5 gallons per person in 1985 to 8.0 gallons per person just five years later, in 1990.

Approximately 1 out of every 6 households currently consumes non-sparkling bottled water as a source of drinking water. In addition, only 1% of the water being brought into a household is used for drinking; the rest is used for washing, bathing, etc.

Delivery of Water

The Council of Bottled Water Manufacturers divides the distribution channels for bottled water into: retail grocery, commercial delivery, home delivery, restaurant purchase, and vending.

While retail purchase accounts for the largest percentage of bottled water purchases (41.5%), 21.3% of sales are made through commercial delivery of water and 21.4% are through home delivery sales. The percentage of the industry that relies on water deliveries for its water is 42.7%, the largest percentage of all.

In the U.S., the average price for a 5-gallon delivered bottle of water is $5.29. An informal poll of local Wichita distributors showed that the average price in the area was also approximately $5.00 per bottle, which is what Sparkling Horizon intends to charge.

After water and delivery costs of $1.80, each bottle generates $3.49 in profit per unit for the company.

Sparkling Horizon will purchase coolers at a cost of $202.00 and rent them to customers for a fee of $10.00 per month. In just 21 months, each rented cooler will be paid for and generating profit long-term for the company.

The Council of Bottled Water Manufacturers reports that there are approximately 430 bottling facilities in the U.S., producing more than 700 different brand labels.

Following the devastating floods of 1993, water supplies in the Wichita area are still suspect, leading many residents to turn to bottled water for health reasons. However, even before the massive flooding, demand for bottled drinking water was growing.

Potential Customers

Because delivered bottled water is relatively inexpensive, virtually any household can afford to have a water cooler in their home.

The cost to rent a cooler is $10 per month, and an average household drinks 20 gallons per month (4-5 bottles), with a total monthly cost of approximately $30.

Size of the Market

The size of the non-sparkling bottled water market for the Wichita area is approximately 16,871,019 gallons per year, assuming a population size of 2,444,099 in the Wichita area (according to the 1990 Census).

The value of the local water market is approximately $13,177,220, as of 1990.

Competition

There are currently 13 bottled water distributors listed in the Wichita Yellow Pages, however only 7 companies are actively engaged in home and office delivery of drinking water. The other 6 companies are equipment sales representatives.

The 3 largest competitors are:

• Crystal Water
• Rain Man Water
• Hello! Water

However, these firms, in total, control just 5% of the potential market for bottled water, according to the local Small Business Administration office. In fact, all have stated by phone that they constantly have more orders for coolers and water delivery than they can handle, indicating strong demand for bottled water that has overrun the capacity of companies already in the market.

Sparkling Horizon Bottled Water is a regional distributor of bottled waters for use in conjunction with rented company water coolers.

Corporate Structure

Sparkling Horizon Bottled Water was established in 1995 as a Kansas corporation. Chantal Fuzet owns 100% of the stock of the company.

The trade name Sparkling Horizon is in the process of being registered, and the product logo is being finalized for imprinting on the bottles.

Spring, distilled, and purified drinking waters will be bottled by a Southern Illinois bottler who will fill the 5-gallon bottles labeled with the Sparkling Horizon logo. The refillable bottles will be collected from customers when empty and returned to the bottler bi-weekly for cleaning and refilling.

Personal Investment

Chantal Fuzet has already invested over $15,000 of her personal funds during the last year in order to thoroughly research the U.S. bottled water industry and verify demand within the local Wichita market through attendance at industry conventions and trade shows (which included attendance and travel expenses). Funds have also been invested in association memberships, logo and label creation, and professional consulting fees in order to incorporate, register the trademark, and finalize the company business plan.

Sparkling Horizon offers home and office delivery of drinking waters, as well as water cooler rentals, under the Sparkling Horizon label.

Drinking Water

The company offers three types of water in 5 gallon refillable bottles:

Pure spring water

Pure spring water is collected from protected springs and wells and contains no contaminants or additives. Consequently, it is considered to have the best taste of all drinking waters.

Distilled Water

Distilled water is produced by vaporizing water and then allowing it to condense, thereby leaving behind any dissolved minerals present in the original water.

Purified Drinking Water

Water is purified by a process of reverse osmosis, where the water is forced under pressure through membranes which remove 90% of the dissolved minerals.

Water is delivered in 5-gallon bottles made of plastic. Sparkling Horizonis the only water company in the Wichita area to offer a special new handle that makes lifting and refilling bottles much easier. Eventually, the company intends to offer smaller 2- and 3-gallon bottles of water.

Water Cooler Rentals

Sparkling Horizon will offer a variety of water coolers for rent to its customer base, including standard floor models or counter top models offering choices of cold water only, hot and cold, or room temperature and cold water dispensing.

Advantages of Water Delivery

While many consumers choose to purchase bottled water at the grocery store in small 1- or 2- gallon bottles, home and office delivery of water is increasing in popularity for several reasons:

Convenience —instead of having to lug heavy, bulky bottles all the way from the grocery store home, delivery personnel bring longer-lasting, 5-gallon bottles right inside homes and offices.

Customer service —if there is ever a problem with the water cooler, Sparkling Horizon arrives quickly to replace it, taking the faulty cooler back to the warehouse for repairs.

Monthly billing —instead of weekly trips to the grocery store, customers receive a single monthly bill based on the quantity of bottles consumed.

Home vs. Office Delivery

Sparkling Horizon anticipates that approximately 50% of its deliveries will be to homes and 50% to offices.

In order to effectively and quickly build its customer base, Sparkling Horizon intends to aggressively promote its free trial program, offering new customers the use of a company cooler for a period of 30 days free of charge and includes two free bottles of water.

In addition, the company will implement a variety of other marketing methods to complement and build on the free trial offer. Since the competition has failed to utilize other marketing methods beyond the free trials, Sparkling Horizon will quickly achieve a competitive advantage.

Marketing Methods

Free trials.

Through research done by the company, this marketing approach has been found to be extremely effective in enticing consumers to try bottled water and to become used to having a cooler nearby. Once the cooler is in place, the majority of customers find it most convenient to leave it there and order additional bottles of water from the company that provided the cooler.

Sparkling Horizon will contact free trial customers two weeks after the cooler has been placed in their home or office, when the two free bottles of water have most likely been emptied, and offer them an incentive to commit to a cooler rental agreement before the 30-day free trial is actually over. The incentive may involve free bottles of water or a reduced fee for water.

The cost to deliver and place the cooler is minimal, by comparison to the advantage of having a customer essentially locked in to having water delivered by the same company that is renting the cooler to them.

Advertising

Sparkling Horizon intends to advertise its free trial offers by way of radio ads (secured through cross-promotion deals or barter arrangements), door hangers, and ads in coupon packages. Existing competitors do not currently invest in advertising, leaving the market wide open to Sparkling Horizon.

Direct Mail

Post cards offering a 30-day free trial will also be mailed to homes and businesses in selected zip codes within Wichita.

Trade and Consumer Shows

Attendance and exhibits at local home and mall shows is also planned, to keep the Sparkling Horizon Bottled Water name constantly in front of consumers.

The company will also place coolers in public places frequented by health conscious consumers, such as pharmacies and hospitals.

An annual marketing budget of $25,000 has been established for the first year of operation, based on a calculation of 10% of first year sales of $247,928. This funding will be generated from profitable operation of the business and not from the start-up capital.

Competitive Advantage

Sparkling Horizon will quickly establish itself in the Wichita market as a top quality provider of bottled water. The company will do this by emphasizing superior customer service in all aspects of the company operations.

One major component of ensuring that customers are delighted with Sparkling Horizon's products and service, is the appointment of a talented and outgoing route delivery person who is responsible for monitoring customer satisfaction and for pursuing new business. Part sales person and part delivery person, Robert Blanc has been hired for this important role at Sparkling Horizon.

Spring, distilled, and purified drinking waters are bottled by Rue Bottling of Decatur, Illinois, who will fill the 5-gallon bottles labeled with the Sparkling Horizon logo. The plastic, refillable bottles will be collected from customers when empty and returned to the bottler bi-weekly for cleaning and refilling.

Plastic is preferred as the bottle packaging because it is lightweight, unbreakable, and inexpensive to produce and ship.

The company will operate from approximately 2,600 sq. ft. of warehouse space in Wichita county, with a portion of that space being set aside for office space. Sparkling Horizon is currently working with county officials to identify and negotiate the lease on an appropriate site.

It is expected that the route delivery person will make approximately 40 deliveries per day, or 400 per month. One delivery person will be needed at the start and an additional delivery person will be added when the number of monthly deliveries exceeds 1,600, which is anticipated at the end of the fourth month of business.

Through Sparkling Horizon's agreement with Rue Bottling, Rue's product liability insurance will cover any such claims against Sparkling Horizon. Sparkling Horizon will also carry its own insurance, including a $ 1 million umbrella liability policy.

Future Plans For Bottling

Once Sparkling Horizon achieves a customer base of 3,000 or deliveries of 12,000 bottles per month, the company will begin to investigate investing in equipment to bottle water in-house. An investment of approximately $200,000 would be needed in order to purchase the bottling equipment.

Chantal Fuzet has been involved in the water industry virtually all her life. From an early age, she sold and delivered ice and water to local residents for her family's water business in Paris. This experience familiarized her with all aspects of production, delivery, marketing, accounting, and collections.

Since moving to Wichita, Ms. Fuzet has carefully researched the opportunity to start a similar bottled water business in the area.

Chantal Fuzet

In addition to developing a strategy for entering the market by purchasing needed equipment and supplies, Ms. Fuzet has already identified a bottler who will bottle and store water for Sparkling Horizon and has invested personal funds to trademark the name and logo associated with "Sparkling Horizon Bottled Water."

Ms. Fuzet will continue to manage all strategic planning, marketing planning, staffing, and accounting activities for Sparkling Horizon, building on her experience in the bottled water industry.

Her involvement in the Council of Bottled Water Manufacturers will keep her well-informed of market changes and opportunities. As a member of the U.S. Women Business Owners Council, Ms. Fuzet has the opportunity to network with and learn from successful women business owners in the Wichita area and on a national basis.

The Kansas Department of Commerce is in the process of certifying Sparkling Horizon Bottled Water as a woman-owned business.

Ms. Fuzet has secured commitments from two experienced and talented individuals who will be responsible for daily operations and for delivery of the water.

Jean Polsky will assume responsibility for training sales representatives and route delivery personnel, implementing the company's marketing plan, and delivering coolers as needed to new customers. Robert Blanc will become the company's primary route delivery person, serving as the key link between Sparkling Horizon and its customers.

Jean Polsky

Jean Polsky has counseled small businesses for several years as an independent consultant, on issues related to operations, marketing, and training. Mr. Polsky intends to apply the experience he has gained in his work with clients to Sparkling Horizon. This knowledge of training, marketing, and operations is directly applicable to Ms. Fuzet's new business.

Robert Blanc

Robert Blanc has worked for several companies during his career, using his knowledge of employee management, operations, and machine repair to succeed in each position. Because of his outgoing personality, talented management style, and interest in working hands-on within a smaller company, Mr. Blanc has been invited to join the Sparkling Horizon management team. His initial responsibilities will consist of cooler delivery and customer interaction in order to build the company's customer base quickly.

Sales Staff

Sparkling Horizon will hire two commissioned sales people who will focus on placing new water coolers in offices and homes. In return for each new placement, the sales person will receive an amount equal to the first and last month's rent on the cooler in payment, after the customer has completed the free trial period and has committed to cooler rental. It is expected that sales people should be able to make at least $80-90 per day, based on placing just 4 coolers.

In order to start and establish Sparkling Horizon Bottled Water as a leading supplier of quality bottled drinking waters, funding is required in the amount of $93,500 and will be utilized as follows:

Capitalization plan

Assumptions

• Bottle and cooler by month
• Selling price of $5.29 per delivered bottle
• Cooler rental of $10.00 per month
• Cost of sales of $1.80 per delivered bottle
• Payroll expenses assume 1 route driver from January to May and a 2nd driver from the end of May through December
• Payroll taxes: FICA - 7.65%, SUTA -4.00%, FUTA - 0.80%
• Vehicle gas costs of $25 per day per truck
• Vehicle lease costs assume a $20,500 van financed at 9% for a 5 year term, with a $6,000 down payment
• Loan of $78,500 financed at 9% for 7 years

THIS PAGE INTENTIONALLY LEFT BLANK SEE NEXT PAGE FOR THE PROJECTED CASH FLOW FOR YEAR ONE.

User Contributions:

Comment about this article, ask questions, or add new information about this topic:.

Need a consultation? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• E1 Treaty Trader Visa
• E2 Treaty Investor Visa
• Innovator Founder Visa
• UK Start-Up Visa
• UK Expansion Worker Visa
• Manitoba MPNP Visa
• Start-Up Visa
• Nova Scotia NSNP Visa
• British Columbia BC PNP Visa
• Self-Employed Visa
• OINP Entrepreneur Stream
• LMIA Owner Operator
• ICT Work Permit
• LMIA Mobility Program – C11 Entrepreneur
• USMCA (ex-NAFTA)
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Online Boutique
• Mobile Application
• Food Delivery
• Real Estate
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

Water Purification and Bottling Business Plan Template

Published Mar.14, 2022

Updated Sep.14, 2024

By: Jakub Babkins

Average rating 4.5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

Table of Content

Water purification and bottling business plan for starting your own business

Bottled water is one commodity consumed in all parts of the world, and of course, those in the business of producing bottled water are known to generate sales all year round if the company is well-managed. The economic downturn hardly affects the consumption of bottled water simply because it is a commodity that is as important as the air we breathe.

Production companies in the bottled water industry purify bottled water into plastic and glass bottles for consumption. The process involves use of a comprehensive business plan for bottled water and detailed franchise business planning .

If you plan on having a water purification and bottling business of your own, here is a purified drinking water business plan developed for Aqua Dreams. If you are confused about how to start a packaged drinking water business, this plan will provide you with all the details you need to know before going forward with your startup idea. 

The business plan for Aqua Dreams is as detailed as a business plan for Starbucks . Hence it is assured that it will answer all your questions regarding how to start a purified water business.

Executive Summary

2.1 the business.

Aqua Dreams will be a licensed and standard bottled water production company situated in an industrial area in Orleans, Massachusetts. We have been able to secure a long-term lease for a facility in a strategic location with an option of a long-term renewal on agreed terms and conditions favorable to us. The reason behind this successful execution is a well-thought-out water purification and bottling business plan .

2.2 Management of water purification and bottling business

While taking an entrepreneurial initiative, it is essential to ensure that all aspects of your business are coherent. Hence, you must prepare a unique bottled water business plan that helps you seek sufficient funding. 

Having said that, while writing a bottled water business proposal, you must analyze all the available resources. If you intend to raise loans, you should also study some business plans for banks because the process of getting loans can be exhaustive. 

2.3 Customers of water purification and bottling business

While thinking of how to start water bottle business, you must understand who your target market is. Including this detail in your water purification business plan will help you in subsequent planning. The recurring customers of Aqua Dreams are identified as:

• Restaurants and Canteens
• Event Planners

2.4 Business Target

Our vision is to establish a standard bottled water Production Company whose products will be sold in Orleans – Massachusetts, and throughout the United States of America and  Canada . There would be no compromise on the quality of the product, and complete transparency would be offered concerning our filtering processes.

Company Summary

3.1 company owner.

Aaron Finch will be the owner of Aqua Dreams. Aaron has strong leadership and organizational skills that he acquired while working at different water filtration plants since 2009. He graduated with a major in resource management from the University of Texas and researched this field ever since. He identified a lack of efficient purification systems in existing firms in the market and hence felt the need to introduce an innovative bottling water business plan.

3.2 Why the water purification and bottling business is being started

The bottled water production industry is profitable, and it is open for any aspiring entrepreneur to come in and establish their business. Aaron thought of coming up with a packaged drinking water business plan so that he doesn’t miss on any important aspect.

3.3 How the water purification and bottling business will be started

Step1: Planning for the business

Before setting up your business, looking into all the available resources and planning your way forward is essential. It gives you an idea of the availability of human resources and capital. If you are adding farm-related aspects to your business, it would be beneficial to also read out farmers market business plan before making a business plan for your startup.

Step2: Get Recognized

The next step is to be recognized by defining your business’s services and values. Having the proper business structure is very important to us at Aqua Dreams. Besides, producing healthy, portable, and well-packaged bottled water, we aim to impart perfect customer care service.

Step3: Offices 

The cooperate office of Aqua Dreams will be located in the industrial zone of Orleans. It will be a feasible location since it would grant easy access to resources. Consequently, the cost of acquiring production factors would be low. The market trends in this water purification business plan pdf can help you strategically choose your corporate office’s location. 

Step4: Online Presence

Living in an age of social media and digitalization, having a web presence is imperative for a company’s success. The website for Aqua Dreams would entail the company’s purification and bottling methods to educate the consumers about the sustainable processes we use.

Step5: Marketing

The last step is developing and executing a marketing plan to promote your services. In your business plan for bottled water , you must add marketing strategies that you will be using to reach out to the target customers. For diverse and unique advertisement ideas, research is imperative. You may need to visit several business operational models such as a liquor store business plan to gain an insight into the expectations of your target market.

Services of water purification and bottling business

Ideas to start your own bottled water business can be daunting and confusing. If you are new to the business and are unaware of the facilities to offer, you can refer to the services available at Aqua Dreams mentioned below:

• Bulk Purified water

The most preferred processes used for the purification process are reverse osmosis, deionization, and distillation. Aqua Dreams will use reverse osmosis systems as they remove up to 99% of organic substances and ions from the water. This process is discussed in detail in our water purification plant business plan.

• Still bottled water

This type of bottled water is the most often used to replace tap water. It has varying levels of dissolved minerals and does not contain added carbonation. In this bottling water business plan, we will list how much sales of this product were expected in a period lasting three years.

• Sparkling bottled water

Sparkling water, also known as seltzer, soda, or tonic water, is infused with carbon dioxide to create tons of bubbles and fizziness. It is often used as a healthy substitute for sugary sodas and other beverages because it is lower in calories and sugar. We will offer different flavors of the product to meet the expectations of our customers.

• Flavored bottled water

Flavored water is a beverage with added natural or artificial flavors, herbs, and sweeteners. Aqua Dreams will offer different options to its customers for a wider target market.

If you are new to the industry and are thinking how to start a water bottling plant, it is recommended that you go through this water bottling business plan pdf and learn about the technicalities involved.

Marketing Analysis of water purification and bottling business

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

In this water bottling plant business plan, you will find a detailed marketing analysis conducted by Aqua Dreams. This is the perfect water purification business plan sample for your reference if you are confused about how to start a water purification business.

5.1 Market Trends

Research conducted by IBIS World shows that the level of concentration in the purified drinking water business is modest in the USA. The top four players are expected to generate 65.5 percent of revenue. The industry is responsible for the employment of well over 14,360 people. Experts project the bottled water production industry to grow at a 4.0 percent annual rate.

5.2 Marketing Segmentation

While analyzing how to start a water purification business, you must investigate your target audience. Market segmentation is vital to understanding the scope of your filtered water business. If you don’t know who you will be interacting with, you can refer to the customer groups of Aqua Dreams mentioned below:

Business plan for investors

5.2.1 hotels.

The minibars you see in your hotel rooms are usually stocked with bottled water of all kinds, let it be still, sparkling, or flavored. Hence, Aqua Dreams will be supplying bottled water to different hotels on a contractual basis. Since they place large orders, their revenue would be the main reason behind the success of our water purification business. 

5.2.2 Restaurants 

Since sparkling water is also often used in cocktails and other drinks to create a fizzy sensation, restaurants in the city will be the primary customer group for this specific product for Aqua Dreams. Our products will also assist them with their purification systems installed in the kitchens.

5.2.3 Event Planners

Nowadays, instead of serving water in glasses, it is preferred to offer bottled water to the guests. Hence event planners are expected to procure bottled water from us and provide it to the customers they are dealing with.

5.2.4 Retailers

Carbonated and fizzy drinks are loved by almost everyone these days, which can be bad for their health. Our flavored water, supplied to retailers nationwide is relatively less unhealthy and therefore we expect to have great sales of it.

5.3 Business Target

• Start a bottled water delivery service based on a courier services business plan
• Have a customer satisfaction score of 93%
• Capture 30% market share within the first year of business
• Install two new purification plants in the next five years of operations 

5.4 Product Pricing

Our prices will conform to what is obtainable in the industry. We have put in place those business strategies that will help us run on low profits for six months.

Marketing Strategy of water purification and bottling business

Regardless of whether you are thinking of having a bottled water company business plan or a water purifying business plan, you need to have an effective marketing strategy. It would help you stand out amidst competition and capture market share. 

Aqua Dreams will use a robust set of marketing and sales strategies mentioned in this water bottle business plan pdf. Hence it would be helpful for you to read it thoroughly if you are wondering how to start a packaged drinking water business.

6.1 Competitive Analysis

• The services at Aqua Dreams would be supervised by water purification experts who have insights worth 5+ years of experience.
• Sustainable practices such as environmentally friendly purification systems will be employed at Aqua Dreams.
• Calorie Check will be done thoroughly in our flavored bottled water.
• The introductory prices offered by Aqua Dreams would be lower than the market rates without compromising on the quality of services.

6.2 Sales Strategy

• Introduce our bottled water by sending introductory letters to hotels, water merchants, and restaurants.
• Advertise in local directories.
• Use social media platforms such as Facebook and Instagram for sponsored ads.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of water purification and bottling business

The average cost involved in a bottled water production water business plan is similar to that in a donut shop business plan .

It is important to account for different kinds of costs to forecast financial returns accordingly. These costs also include the salaries of employees at the purification plants. To give you an idea of average salaries in the market, the salaries of our employees are quoted in this purified water business plan.

7.1 Company Staff

While thinking of water business ideas, the following are the positions you would essentially recruit for:

• 1 Plant Manager
• 1 Operations Manager
• 5 Production Assistants
• 1 Marketing Officer
• 3 Delivery Drivers
• 1 QA Engineer

7.2 Average Salary of Employees

Financial Plan of water purification and bottling business

A sole focus on increasing sales does not ensure that your business has become successful. For generating profits, you need to do a thorough analysis of your water company profile and estimate the operations’ capacity for your business accordingly.

In your financial plan, you must identify when and how to cover your investment amount with the earned profits. Moreover, you should evaluate the business projections and ratios to assess how the financial trajectory of your enterprise will go in the coming years. These assessments are important to highlight in your business plan for a water purification plant because they help investors decide whether to fund your bottled water startup or not. Besides, they help you direct your efforts to achieve your business goals.

If you don’t know how to conduct a financial analysis, you can refer to this water bottle business plan pdf.

Here we’re providing a business plan used by Aqua Dreams for you to use as a reference.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

• Is water bottling a profitable business?

A bottled water plant is profitable, provided a strategic business plan is in place. The average bottled water profit margin ranges between 25-30% for small and medium-scale water plants. It can be as high as 60% for large bottle production. Hence, the question “is bottled water business profitable” really depends on your scale of operations and management.

• How do I start a water purification business?

You can make a business plan and execute it in a set time frame. The most common mistake made when starting a new business is neglecting to write up a business plan. A good purified water business plan establishes a framework and a roadmap for your water purification business. If you try starting a bottled water business without a well-defined plan, your venture might not get successful.

• Is packaged drinking water business profitable?

The profit margin in the mineral water business is highly dependent on your products and location. This business can be profitable if you research what is in demand in the market and come with up unique sales ideas to let your customers know about you.

• How much does it cost to manufacture a bottle of water?

The cost of manufacturing a bottle of water differs from business to business based on the technology that is being used. Moreover, the scale and production level will also affect the cost incurred during manufacturing.

To get an idea of how you can cut costs, you can see a butcher shop business plan . It is generally assumed that mass production leads to lower manufacturing costs and in turn prices.

Download Water Purification and Bottling Business Plan Template in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rated document, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Bottled Water Distribution Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Processing Industry » Bottled Water Production

Are you about starting a water distribution company? If YES, here is a complete sample water distribution business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a water distribution business. We also took it further by analyzing and drafting a sample water distribution business marketing plan template backed up by actionable guerrilla marketing ideas for water distribution businesses. So let’s proceed to the business planning section.

A bottled water distribution business is one business that can cause an innovative entrepreneur to become very wealthy as it is one sure business that is very lucrative.

Suggested for You

• Bottled Water Business Plan [Sample Template]
• Cold Storage Business Plan [Sample Template]
• Kettle Corn Business Plan [Sample Template]
• Sandwich Delivery Business Plan [Sample Template]
• Soft Serve Ice Cream Business Plan [Sample Template]

The demand for bottled water by consumers in the united states of America rose from the distrust of tap water due to the belief that chemical pollution even though in minute quantities from industrial and agricultural sources, has found its way to the water table.

Starting this kind of business will require the entrepreneur to decide if he wants to run the business like a franchise or as a fresh start-up and then have either one location or a series of locations.

Starting this kind of business would require the services of someone who is an expert and has adequate knowledge as regards the business, its industry and the environment you intend operating from. Such a person is usually a business consultant, who looks through your business concept and decides if the bottled water distribution business you intend going into is worth the efforts you intend putting into it – financially and otherwise.

Another important aspect that would need to be looked into is having a comprehensive business plan. The bottled water distribution business is one that is very competitive and as such would require great planning especially if you do not want the business to fail even before it has started.

While it might not however be easy to write a business plan, there are several options available such as hiring a business plan writer to write out a comprehensive business plan for you or going online to get free bottled water business plan templates to use as an aid in writing yours. Below is a sample bottled water distribution business plan template for you.

A Sample Bottled Water Distribution Business Plan Template

1. industry overview.

Consumption of bottled water has risen tremendously globally over the last decade and is bound to continue to rise according to research.

Bottled water have been known to be packaged in plastic or glass bottles and further categorization shows that bottled water that are sold are either regarded as still or sparkling. The sales volume of bottled water globally in liters is 181,608ml, with the value for U.S products standing at $6.61 billion.

The bottled water industry is growing at a very fast pace of between 8 and 10 percent annually, twice faster than that of other beverages.

As at 2003, the bottled water industry in the United States of America became the second largest commercial beverage in volume, surprisingly surpassing milk, coffee and beer. Bottled water is closely following behind carbonated soft drinks.

Even though there has been a rise in the consumption of bottled water globally, the slowest growth has been in Europe, while other continents like Asia and South America have seen a faster growth.

North America however stands ahead of the pack in bottled water consumption, with more Americans taking more bottled water than they would take milk or beer as 9 billion gallons of water was consumed as at 2008, making it an average of 30 gallons of water per person.

In certain parts of the United States of America, such as in California, a gallon of tap water costs 560 times more than a gallon of bottled water.

This is part of the strategy for bottled water manufacturers, who through advertising made bottled water more preferable for customers, thereby increasing its demand. This is however ironic as 48% of the bottled water manufactured in 2009 according to a report by Food and Water Watch, came from tap water.

The reason why there has been a surge for bottled water by consumers is due to the fact that most fear tap water even though on a state and federal level, tap water has been deemed 90 percent safe, a level higher than that accorded bottled water. Also, the bottled water industry although passes through regulations has more lenient rules than that of tap water.

Only 12 percent of the 30 billion bottled waters sold in the United States as at 2005 were recycled, which left close to 25 billion bottles to litter, landfill or be incinerated. The major reason is that recycled plastics can only be re-used in non-food products. This is worrisome especially as producing bottles for water yearly requires 17 million barrels of oil.

Even though the North Americans are leading the pack as regards bottled water global consumption, China has become number two, closely following behind. According to Zenith International, China which drank nearly eight billion liters of water in 2000; drank close to twenty one billion liters in 2009.

As at 2011, the global forecast in profits for the bottled water industry stood at $86 billion. This included waters such as sparkling unflavored water, sparkling flavored water, still unflavored water and still flavored water.

2. Executive Summary

Clear Gush Bottled Water Inc is a standard bottled water distribution business that is located in San Diego – California here in the United States of America in order to cater to all our various customers – domestically and business wise.

We intend to distribute a variety of bottled water – still flavored and unflavored bottled water, sparkling flavored and unflavored bottled water, mint flavored bottled water and fruit flavored bottled water. We however intend to offer other services in addition such as selling our franchise and consultancy services.

Our intention of starting Clear Gush Bottled Water Inc is to not only generate revenue and maximize profit but to also compete favorably against other leading bottled water businesses here in San Diego and the industry at large. In order to achieve this, we have laid down strategies and goals that will allow us always be ahead of our competitors.

Our bottled water distribution business is one that is strategically located and as such is very convenient for our customers and employees to get to. We have in place the best equipment and software that will allow us give the best service to our various customers, as we intend to ensure that we retain a high percentage of our customers.

We have purchased two bottled water distribution trucks that will deliver our products to all the varying customers that we have acquired. Our trucks are always in the best of conditions as we carry out maintenance checks before and after each trip. This is to ensure that there is no delay whatsoever for our various customers wherever they might be.

We understand the importance of a solid business structure and as such we are willing to go the extra mile to ensure that we get the finest professionals to work with us here at Clear Gush Bottled Water Inc. We are also going for professionals who are not only competent but understand our values and objectives as a company and are willing to ensure that they help us attain these goals.

We have gathered the best management team to help us build our company. We are proud to say that the various experiences that each member of the management team brings will ensure that our business becomes a force to be reckoned with not only here in San Diego but all over the industry here in the United States of America and even globally.

Our employees are important to us and we will ensure that they work in an environment that is conducive and easily accessible.

We will also ensure that we pay our employees very well and offer them other welfare and incentive packages that is better than what they are likely to get working for start-up competitors such as ours here in California. The reason we are paying our employees better is so as to keep them motivated and productive, thereby bringing immense benefits to the company.

Finally, Clear Gush Bottled Water is established and run by our Chief Executive Officer, Mr. Ralia Odinga, who has a degree in Food Science Technology and several other certifications that are peculiar to the bottled water industry. Mr. Odinga has had several management stints in this industry and in various other companies and therefore will be bringing his experience to bear in order to ensure that the company attains its goals and objectives.

3. Our Products and Services

Gush Clear Bottled Water Inc intends to deal in the most popular varieties of bottled water for all our various customers either domestic or businesses from our permanent location here in San Diego – California.

However, because we intend to boost our revenue base and make our bottom line more solid, we will be engaging in activities that will generate more sources of income for us. Our intention is purely to make as much profit as we can to sustain our business as is within our ambition and permissible under the laws of the United States of America.

Below therefore are some of the products and services that we intend offering;

• Different varieties of bottled water (still flavored and unflavored bottled water, sparkling flavored and unflavored bottled water, mint flavored bottled water and fruit flavored bottled water)
• Consultancy and Advisory Services

4. Our Mission and Vision Statement

• Our vision as a business is to ensure that we adhere to international best practices in our bottled water distribution business. We intend to be known nationally for our quality products and to become the top 5 leading bottled water distribution business all over the United States of America by our 5 th year in business.
• To enable us achieve our vision, we have laid down plans, structures and processes in place that will allow us not only compete favorably against our competitors but allow us stand out in the industry, therefore becoming a force to be reckoned with.

Our Business Structure

Building the right business structure is very important to us and we intend to make sure that we get it right from the beginning by doing all we can to employ the best hands that are not only capable but have relevant experience to handle the various positions in our company and the  responsibilities that would come with these positions.

Our management team has the best brains in the industry who not only understand the business thoroughly but have workable ideas on how best to ensure that we attain the intended heights we want for our business. Our management team is also one that believes fully in our objectives and will ensure that not only are our philosophies communicated to the lower end staff but that they are implemented as well.

Because we intend to offer other services in addition to our core service, we will not be hiring the same number of employees as those companies just into bottled water distribution alone. The various employees that we intend to employ are those that will handle all the various tasks and responsibilities with as little supervision as is necessary here at Clear Gush Bottled Water Inc.

Therefore the business structure that we intend to build at Clear Gush Bottled Water Inc;

Chief Executive Officer

Facility Manager

Human Resources and Admin Manager

Logistics Manager

Accountant/Cashier

Marketing and Sales Team

Customer Service Executives

Security Guard

Truck Driver

5. Job Roles and Responsibilities

• Makes strategic decisions and policies that will affect the direction and growth of the company
• Recruits, selects and employs the management team and delegates responsibilities to them
• Ensures that the organizational vision is not only clearly communicated but also implemented as well
• Manages the facility on behalf of the company
• Carries out inspection on the facility and effects maintenance and repairs when and where necessary
• Ensures that the facility remains conducive at all times for employees
• In charge of ensuring that all the administrative functions of the company flow smoothly
• Sources for, interviews and recruits the right employees that will further enhance the goals and objectives of the company
• Conducts periodic employee performance appraisals in order to determine those employees who are working hard to further the goals of the company and reward them via promotion and incentives
• In charge of determining the right routes that will be used by drivers in getting to customers
• Takes orders from customer service executives and determine how best to ensure that they are duly delivered
• Ensures the smooth functioning of the delivery of products
• Prepares financial information, budgets, statements and reports on behalf of the company
• In charge of internal auditing as well as employee payroll
• Prepares tax documents and ensures that they are submitted to the right authorities
• Conducts market research in order to determine new target markets for the company
• Drafts effective marketing strategies to be used in generating revenue for the company
• Meets and negotiates with clients in order to meet up with the corporate sales goals of the company
• Answers inquiries, gives information and takes orders from customers on behalf of the company
• Remains updated about company policies as well as industry trends in order to be able to give accurate information to customers
• Keeps an updated but accurate customer database on behalf of the company
• Ensures that the premises remains free of trespassers by carrying at patrols around the premises at certain appointed times
• Monitors incoming and outgoing products and personnel and reports any suspicious activities
• Carries out any other duties as might be assigned by the management
• Ensures that the premises remains clean at all times for clients and employees
• Ensures that cleaning supplies are always in stock
• Carries out any other duties as assigned by the management
• Ensures that the correct number of bottled water are loaded and offloaded in line with documentation
• Uses the best routes that is reliable as well as fast while obeying traffic rules and regulations to ensure that customers get their products on time
• Carries out light maintenance on the truck and report major faults to the management

6. SWOT Analysis

Due to our desire to run a business that is not only of high standard but that will remain sustained for as long as we want, we engaged the services of a reputable business consultant here in San Diego – California who has a thorough knowledge of the business we intend going into to look through our business concept and determine if this is the business we are likely to succeed or fail at.

The business consultant having looked through our business concept carried out an analysis that identified our strengths and weaknesses, looked at what opportunities are available to us and also what threats we were likely to face when starting this business here in San Diego – California.

Therefore, below is a of the SWOT analysis that was conducted to show how Clear Gush Bottled Water Inc was likely to fare when starting this business;

The strengths that we possess going forward is the fact that we are offering our various customers exactly the kind of bottled water they would prefer. The accuracy in anticipating the needs of our customers came from the market research that we conducted that allowed us have a clear picture of what our customers want.

Our employees are those that are very competent and capable; they understand the business and know what needs to be done to ensure that we attain all our goals and objectives. Also, our customers receive excellent care from us thereby not only allowing us to have a valuable relationship with them but also allow us retain a large percentage of our customers.

Finally our Chief Executive Officer, Mr. Ralia Odinga is one with more than 15 years experience in the bottled water industry having worked in managerial capacities in several companies. He therefore knows what it takes to ensure that we attain all our intended goals and objectives.

As a new business, we have several weaknesses. We do not have the financial strength as an already established bottled water distribution company, neither do we have the staff strength that will see us quickly attaining all our goals and objectives. We have however put plans in place that will work on our weaknesses and allow them become our strength.

• Opportunities

More people understand the convenience of taking bottled water and as such there are several opportunities open to us especially in third world countries where there are several countries where their citizens cannot get access to clean drinking water.

Just like any other business, there are several threats that we face as a business and these threats are; having to deal with a strong competitor offering same services as our company.

Also, more people are turning to tap water as a substitute, because of the knowledge that tap water isn’t as bad as previously claimed. Another threat we would face is stringent governmental policies for players in the bottled water industry.

7. MARKET ANALYSIS

• Market Trends

The bottled water industry in the United States of America is one that has seen great innovation, high profit margins, fierce competitions and marketing promotions that are wide-spread.

The bottled water industry has continued to meet high consumer demands with different niches springing up and offering different varieties of bottled water such as still and sparkling, flavored and unflavored. This has seen the industry as at 2005 in the United States of America, have revenues that have reached $14.9 billion.

The various trends in the bottled water industry have included factors such as new product development, innovative and wide spread marketing efforts, packaging efforts and the emergence of new industries making forays into bottled water.

A cause for industry decline is likely to come from more customers increasing their knowledge about the origins of tap and bottled water.

Even though there are different arrays of bottled water products such as; bottled mineral water, purified water, spring water, distilled water, sparkling water, calcium enhanced water, artesian well water, fluoridated water, protein enhanced water, hyper-caffeinated water, mint flavored water, hydrating water, vitamin infused water, fruit flavored water, super  oxygenated water and cosmeceutical water; the leading source of revenue in the industry has always been the  unflavored water, which generates more than 88 percent of the total market share.

8. Our Target Market

Even though it is apparent that more than half of all Americans drink bottled water, it is not a given that we should base our target market on that without carrying out our own market research.

The market research we intend to conduct on our likely target customers will allow us understand those we intend to focus on and how best to draft the right marketing strategies that would allow us have a huge share of the overall market.

According to our market research, those that earned an income of $60,000 and above annually are more likely to be regular purchasers of bottled water. According to our demographics, women drink more bottled water especially the Millenials.

We therefore are in business here in San Diego – California to engage in wholesale and retail distribution of our bottled water to the following groups of people;

• Corporate Executives
• Restaurants
• Grocery stores
• Supermarkets
• Financial institutions

Our competitive advantage

Asides from the fact that we have established a business that is intended to make profit, another reason is that we intend to ensure that our bottled water company is recognized nationally and is one of the preferred brands for our various customers, thereby allowing us to stand out and compete favorably against our competitors, not only here in San Diego – California or even all over the United States of America but also globally as well.

With this in mind therefore, we have deliberately chosen several competitive strategies that will allow us compete favorably against our competitors.

First off, we are strategically located in the city of San Diego – California, which makes it very easy for our customers to get to us, allowing us therefore generate more sales than our competitors in other nearby locations. Also, our facility is one that is very conducive for our employees.

We have in our management team people with vast experience and who have the understanding of how best to ensure that our business becomes one that is a force to reckon with.  Everyone in our company sees themselves as  stakeholders and therefore takes all our customers very seriously by imbibing an excellent customer service culture that will see us retaining a large percentage of our customers.

Finally, our employees are well paid and have the best welfare and incentive packages which beat what other start-ups similar to ours are offering their employees. We understand that ensuring that our employees work in a conducive environment and also that they are well paid will allow them work hard and remain committed to ensuring that our corporate goals and objectives are attained.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Clear Gush Bottled Water Inc is a bottled water distribution company that has been established with the intentions of generating revenue and maximizing profit in the bottled water industry here in the United States of America by distributing bottled water to all its various customers both domestic and businesses.

We therefore intend to generate income for Clear Gush Bottled Water Inc by engaging in the following services;

10. Sales Forecast

Bottled water has come to be very popular and taken by almost everyone in the United States of America due to various reasons, which means that there will always be a high demand for bottled water.

According to research, San Diego is the city that has the highest number of people who purchase bottled water. This makes our location to be one that is very strategic and we are quite optimistic that we will not only generate enough revenue here at our location but that we will make enough profit within the first year of business.

In order for us to be able to arrive at the right forecast for our business, we carried out a market analysis of the bottled water industry so as to analyze our chances of making the intended profit within the first year of business. The sales forecast we came up with is dependent on several assumptions and data that was gathered from similar businesses such as ours here in San Diego – California.

Below therefore are the sales projections that was conducted on behalf of Clear Gush Bottled Water Inc based on certain assumptions and data;

• First Fiscal Year-: $700,000
• Second Fiscal Year-: $1,300,000
• Third Fiscal Year-: $2,500,000

N.B : It should be noted that the above sales projections were carried out based on what is obtainable in the bottled water industry and on the assumptions that more people won’t turn to alternatives (tap water) and that also there won’t be an arrival of a competitor within the stated period by which we have laid out our projections. The above amount might be lower or higher should there be any change in the assumptions used.

• Marketing Strategy and Sales Strategy

Marketing is a very important part of any business because it is an avenue for not only generating money but also raising the needed awareness for the business. Any serious entrepreneur usually sets aside an amount separately for marketing so that there won’t be any hindrances regarding the marketing campaigns for the business.

In view of this, we have endeavored to conduct a market research that will allow us understand who our target market is and how best to penetrate the market so that we can position our business to become leaders in the industry. Our market research made use of vital information and data that we garnered from similar businesses such as ours especially those already established and seemingly successful.

In order for us to craft strategies that will not only allow us gain a huge share of the market but also be able to compete favorably against our competitors, we hired the services of a reputable marketing consultant who not only understands the market but have had a fair share of success in helping companies such as ours be able to reach their corporate goals.

We have also empowered our sales and marketing team to ensure that the marketing strategies drafted for our business are very effective and will ensure that we are able to achieve our corporate sales goals. In summary, Clear Gush Bottled Water Inc intends to adopt the following strategies to sell its bottled water;

• Open our bottled water distribution company with a unique party that will generate interest and raise the right awareness for our business.
• Introduce our bottled water distribution business to various industry stakeholders not only here in San Diego – California but also all over the United States of America.
• Place adverts in local and national newspapers as well as on radio and television stations.
• Ensure that our business is listed in online directories and in yellow pages.
• Empower our sales and marketing team to engage in direct marketing and sales.
• Place adverts in popular websites and blogs in order to generate more sales for our business.

11. Publicity and Advertising Strategy

Having the right publicity and advertising strategies is very important for any business that wants to exist and sustain itself in whatever industry it starts in; and so, we intend to go all out to ensure that we publicize our bottled water distribution business to all those in our target market.

To this aim, we have hired the services of a reputable brand consultant based here in San Diego, who has a thorough understanding of the industry to help draft publicity and advertising strategies that will ensure that we gain a large share of the target market.

The platforms that we therefore intend to use in publicizing our bottled water distribution business are;

• Use our website and social media platforms such as Facebook, Twitter and Linkedin to vigorously promote our bottled water distribution business.
• Engage in and sponsor relevant community programs.
• Ensure that we place adverts in newspapers and magazines as well as on radio and television stations.
• Place bill boards in strategic locations all around California.
• Distribute handbills and fliers in various strategic locations.
• Ensure that we use colours and a logo that stand out for our distribution trucks.

12. Our Pricing Strategy

There are several factors that come into play when deciding what price to set for your products, and ours is no different. We will take several factors into consideration in determining what prices we will set for our products. The factors we would consider are; overhead costs, running costs, utility costs and what our competitors are offering.

In order however to attract more customers to our business, we intend to offer our customers a discount in the first three months of starting our business. After a thorough evaluation of this method, we are convinced that even though we might be making less profits, we would not be running totally at a loss.

• Payment Options

Due to the fact that we intend to offer various services to our different customers, we have rolled out various payment options that would suit their preferences and tastes. Therefore, below are the payment options that we intend to make available to all our various customers here at Clear Gush Bottled Water Inc;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via check
• Payment via Credit Card
• Payment via online payment portal
• Payment via bank draft

The above payment options were carefully chosen by us because we know that not only will it be convenient for our customers but for our business as well. The payment options that we have chosen will work smoothly to help us further attain our corporate goals.

13. Startup Expenditure (Budget)

The bottled water distribution business is one that is a bit capital intensive especially if one expects to run a standard business.

The start-up capital for our business will be spent on procuring delivery trucks, paying the salaries of employees for at least 6 months and also leasing and renovating a facility for use. Therefore the key areas where we intend to spend our start-up capital on are;

• Total fee for registering the business in the United States of America – $750
• Obtaining of licenses and permits, obtaining of accounting and customer database software as well as other legal expenses – $3,250
• Cost of hiring a business consultant – $3,000
• Insurance coverage (general liability, workers’ compensation and property liability) – $3,000
• Marketing promotion expenses for the grand opening of Clear Gush Bottled Water Inc as well as for general marketing activities – $4,000
• Cost of leasing a facility for at least 4 years and carrying out renovations – $150,000
• Operational expenses for the first 6 months (salaries of employees and payment of utility bills) – $150,000
• Cost of start-up inventory (raw materials, bottles and packaging labels) – $90,000
• Administrative expenses (stationeries, computers, printers, phones) – $10,000
• Storage hardware (racks and shelves) – $3,000
• Cost of purchasing at least two delivery trucks – $100,000
• Cost of launching a website – $500
• Cost of throwing a grand opening party – $5,000
• Miscellaneous – $7,500

N.B : From the above analysis, we would require an amount of $530,000 in order to successfully start and run our bottled water distribution business here in San Diego – California. The above capital will be used in procuring two delivery trucks, leasing a facility for a period of 4 years as well as paying the salaries of employees for at least 6 months.

Generating Funding/Startup Capital for Clear Gush Bottled Water Business

Clear Gush Bottled Water Inc is a business that is fully owned by and run by Mr. Ralia Odinga, a prominent business man and entrepreneur. Mr. Odinga is not looking for any external partner and as such has decided to limit the sourcing of his capital.

The major areas where we therefore intend to source for capital for our business is;

• Generate 40% of the start-up capital from sale of stocks and personal property
• Generate 60% from the commercial bank

N.B : We were able to generate the sum of $212,000 from the sale of Mr. Odinga’s stocks and personal property. We are at the final stages of obtaining the sum of $318,000 from the bank, to be repaid in 10 years at the rate of 4%. All documents and approving documents have been signed and we have been told that the amount will be credited to our business account by the end of the month.

14. Sustainability and Expansion Strategy

In order for a business to survive and expand, there are certain factors that it would need to take into consideration. Such factors are the business structure, its publicity strategies as well as its re-investment strategies.

Because we understand that a solid business structure allows for a smooth running of the business, we have endeavored to go the extra mile in ensuring that we get the right employees to handle the various positions in our business.

Our employees are not only capable and competent; they have the experience to ensure that our business becomes a force to be reckoned with nationally.

We know how vital publicity is to our business and due to this, we intend to draft the right publicity strategies that would communicate our brand positively to our customers and stakeholders. We have hired the services of a reputable brand consultant to help us draft effective publicity strategies that will allow us to favorably compete against our competitors.

So that we will not continually source for funds externally, we have set forth plans and processes that will ensure that we retain a percentage of our earnings right back into the business. This way we would be able to boost our bottom line and even repay our loans within the set period.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers/merchants: In Progress
• Purchase of trucks: Completed