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Business Plan Writing Service

Maximize your chances of getting funded

Our business plan writers develop plans that can help you win funding.

What you can expect working with our Team:

Business planning pros

You’ll work with a professional plan writer who will build a custom business plan for your unique industry

The #1 planning tool

Get free access to LivePlan software, which makes it easier to share and update your plan

A winning format

Our unique business plan format has helped over 1 million businesses

Expert business plan writers for any type of business

Business plans for startups

• Establish milestones to achieve success.
• Outline accurate startup costs.
• Fully establish the vision for your business.

Pitching to investors

• Plans are formatted to meet lenders' expectations.
• Ensures your projected financials are realistic.
• Be prepared with a strong plan to back up your pitch.

Retail, eCommerce, restaurants and other popular industries

• Plan writers with experience and expertise in your industry.
• Insights into what details are vital to succeed in your industry.
• Develop a strong value proposition to stand out from the competition.

What makes our business plan writing services different?

Our business plan format has helped companies raise millions.

Our writers use a business plan structure that has been tested and refined over the past 20 years. So when you hire a LivePlan business plan writer, you'll be maximizing your chances of securing a loan or investment.

Business plan writers trusted by top business schools across the U.S.

Since 1988, Palo Alto Software—the creator of LivePlan—has helped over a million entrepreneurs achieve success. Our business plan structure is even taught at top universities, such as Princeton and Rice.

Get matched with a business plan writer who knows your industry

Our writers are experienced professionals who have written hundreds of business plans. That means there will most likely be someone on our team who has experience in your specific industry.

The best decision I could have made to launch my business in the right direction. I definitely recommend these services to entrepreneurs and future small business owners.

Melinda Holden

Elite Liason Consulting

Maximize your chances of securing funding

Hire a LivePlan business plan writer today

How the process works:

Research and discovery

We first gain an in-depth understanding of your business. Then, we begin market research and examine your growth drivers.

Plan Writing

Once our research is complete, we'll write the body of your business plan and provide you with a draft to review.

Financial modeling

We'll turn your financial assumptions into forecasts that include everything lenders and investors need to see.

Design and review

You'll get a polished business plan with a design that matches your brand. You can then print the plan or share it online with a unique and private link.

Ready to get started?

Fill out the form below to connect with a liveplan team member, your request has been received..

A LivePlan business plan writing expert will email your quote shortly.

Get a head start today:

My plan writer was responsive, and understood my vision from our first communication. I now have a living document that I can use and manipulate as needed going forward.

Marcus Flowers

TimeOut Sports Bar & Grill

Frequently Asked Questions

Business plan writing help and services for hire, will you review my plan and make changes.

Our review-only service just includes feedback, but if you decide you'd like to engage in our full plan writing service after participating in a review, we'll give you a discount.

What if I already started writing my plan?

If you have a partially completed plan, we can work with that. In fact, it helps the plan writing process go faster because we'll have to ask fewer questions, but you'll want to choose the full business plan writing service.

Do you do market research? What does that include?

Yes, we do market research. We have access to industry reports for most industries and we will use them to lend more credibility to your plan and validate the assumptions we are making in your financials.

What is included with the full plan writing service?

When it's all said and done, you'll have a full, lender or investor ready business plan, a one page pitch, and a free year of LivePlan so you can make changes to your plan as well as use our cash flow and business management tools to stay on track.

Can you guarantee that my business will get funded?

There are a lot of factors that go into the decision making process for lending that are beyond our control, like your personal credit. What we can say is that it is very difficult to get funding without a solid business plan and we make solid business plans.

Will you share my information?

We take your privacy very seriously and will not share your information.

How long will it take to finish my plan? / Do you offer an expedited service?

The average business plan completes in 3-6 weeks, depending on your responsiveness to your writer and our work load. We offer expedited services if you are in a rush.

Yes, we can deliver an expedited plan in as little as two weeks for an additional $1,000.

Does my business plan include financials?

What formats do you deliver in.

We deliver in PDF format, Word and we also give you access to edit your plan in a free LivePlan account.

How many pages is the average business plan?

We subscribe to the lean business planning method so we try to keep your plan short and to the point. Depending on the complexity of your business, your finished plan can end up being anywhere from 25-50 pages.

Pricing and Options

How much does this service cost.

The full plan writing service cost can vary depending on your needs. Book a call with us to request a quote. We also offer a lower cost business plan review service and a forecasting service.

Do you offer a la carte services?

We offer a review service (feedback only, no edits), forecast only service or full business plan writing service. If you have a partially completed plan, we can work with that, but you'll want to choose the full business plan writing service.

Do you offer a review service?

Yes. One of our business planning experts can review your plan and financials line by line and give you critical and constructive feedback to help improve your plan and increase your confidence when it comes time to deliver.

Do you offer an expedited service?

What if i don't like my plan.

You'll have the opportunity to review and leave feedback after each draft. We recommend taking the time to be thorough and thoughtful in your feedback as that is your chance to help mold your plan into something that really resonates with you.

Expert Plan Writers and Consultants

Who writes my business plan.

You will be paired with one dedicated individual from our small team of highly trained and experienced business planning professionals. Each one is a uniquely qualified business planning expert who can translate your ideas into a business plan that will appeal to your audience.

Is my plan writer an expert in my industry?

Our business plan writers are experts specifically in business plan writing. We've worked with every industry imaginable so the likelihood that they have some familiarity with your industry is high, but if you are looking for a business consultant this may not be a good fit.

What kind of background will my writer have? Are they outsourced from other countries? Have they been writing business plans for very long?

We are a small team of well educated business planning experts. Each writer's background varies but they all have financial or business education as well as years, small business management or consulting and business plan writing experience. They are all well vetted and really good at what they do, which is write plans that help you get funded.

Small Business Definitions

What is a business plan.

In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals. At its heart, a business plan is just a plan for how your business is going to work, and how you're going to make it succeed. Read our full article on "What is a business plan" here.

What is in a business plan?

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. Most people write it last, though.

The opportunity section answers these questions: What are you actually selling and how are you solving a problem (or "need") for your market? Who is your target market and competition?

In the execution chapter of your business plan, you'll answer the question: how are you going to take your opportunity and turn it into a business? This section will cover your marketing and sales plan, operations, and your milestones and metrics for success.

Investors look for great teams in addition to great ideas. Use the company and management chapter to describe your current team and who you need to hire. You will also provide a quick overview of your legal structure, location, and history if you're already up and running.

Your business plan isn't complete without a financial forecast . We'll tell you what to include in your financial plan, but you'll definitely want to start with a sales forecast, cash flow statement, income statement (also called profit and loss), and your balance sheet.

If you need more space for product images or additional information, use the appendix for those details.

Read our full article "How to Write a Business Plan — the Comprehensive Guide" for more information, here.

Why is a business plan important?

There are many reasons why it is important to have a business plan. A business plan is essential if you're seeking a loan or investment, can help you make big spending decisions with confidence and is a solid foundation for ongoing strategic planning and prioritization. Read our full article on "8 Reasons Having a Business Plan is Important" here.

What is a business plan writer/consultant?

A business plan writer/consultant is a business and financial expert who can help guide you through the process of creating a business plan and do much of the labor involved in creating it. They will work with you to understand your business model, do market research, create financial projections and offer guidance as all of those pieces are brought together in a full business plan document.

How to pick a business plan writer/consultant?

Picking a business plan writer or business plan consultant is an important decision — you'll want to find someone dedicated to your success, with experience in your industry or field and that is in it for the long haul. Read our full article on "Things to Look for When Hiring a Business Plan Writer" here.

Why should you pay someone to write your business plan?

You don't have time. Starting a business is time consuming. Oftentimes people have to juggle a regular 9-5 job while working on starting their business. That doesn't leave a lot of time for a big writing project. Hiring a professional to write your business plan can help you give you time to focus on the tasks that are critical to getting your business off the ground.

You want to make sure it is done right, the first time. You only get one chance to make a first impression. Hiring a professional to write your plan for you can give you the peace of mind that your plan is the best it can be when you present it to potential lenders or investors.

Starting a Business | Buyer's Guide

6 Best Business Plan Writing Services

Published October 21, 2020

Published Oct 21, 2020

WRITTEN BY: Blake Stockton

This article is part of a larger series on Starting a Business .

A well-written, well-researched business plan is vital to the success of a new business or venture. It can attract investors and help you get a bank loan. Not every businessperson has the time or expertise to craft a winning business plan. Fortunately, there are companies with decades of experience that will assist. We evaluated several and found the six below to be the best business plan writing services available.

Top 6 Business Plan Writing Services

How we evaluated business plan writing services.

All the business plan writing services we evaluated had MBA writers and years of experience in many industries. To distinguish the best, we examined the following:

• Price: Most do not list prices, although customer quotes put many of them in the $3,000 range.
• Expertise: We considered years in service, qualifications of the writing and management teams, and industries served.
• Types of Business Plans: Some companies focus only on plans for funding or strategic planning. Others offered more specific plans like visa business plans. Still, others narrowed their focus more tightly. Some also offer pitch decks and presentation-ready formats.
• Turnaround Time: The average business plan turnaround time was two weeks, with additional time for revisions. Always ask about how much time you get for revisions and if there are additional costs involved.
• Additional Services: Several of these companies offer additional services to help you succeed. If you are considering mentorship or know you’ll need some assessment, having one of these companies build your plan could give you a head start in building a relationship.

Bargain Business Plan: Best Overall Business Plan Writing Service

Bargain Business Plan is one of the least expensive business plan services we reviewed. Still, it offers experienced writers and a wide range of plans that includes immigration and visa plans. Overall, it has excellent reviews from customers. You can view samples of their well-designed plans. It’s the only service that provides flat-rate pricing as well.

Visit Bargain Business Plan

Bargain Business Plan Pricing

• Bargain: $1,599. For startup businesses with simple business models looking to apply for small business loans or seeking a blueprint for development
• Economical: $1,999. For startup and existing businesses with a more complex operation, such as restaurants and child care centers
• Optimum: $2,799. For businesses seeking government grants, investments from venture capitalists, and funding through the SBA’s CDC/504 Loan Program
• L-1 Visa: $1,999
• E-2 Visa: $2,199
• EB-5 Visa: $3,499
• Consultations: Free

Bargain Business Plan Services

• Detailed Business Plans: All plans include custom written business plans with market analysis, financial projections, and marketing plans. Higher-level plans offer more details, and each plan is designed for its specific purpose. For example, SBA loan versus visa.
• Quick Turnaround: Drafts are done in seven to 10 days, with 14 days of unlimited revisions.
• Experience: Bargain Business Plan has served 900 industries over the past 12 years and has worked with 500 partners and 10,000 customers. For immigration business plans, they work with immigration experts across the country. User reviews praise their expertise and attention to detail as well as share successes.

Why We Like Bargain Business Plan

Startups don’t always have a big budget for business plans, but it can be a key document for achieving success. Bargain Business Plan offers custom, well-researched, and beautifully designed business plans at excellent prices. The willingness to revise is a big plus as well.

Optimal Thinking: Best Plan Writing Service for Startup and Growing Companies

Optimal Thinking says it best works on business plans for “early stage and existing businesses expanding organically or via acquisition.” It claims a 92% success rate with its business proposals. In addition, it offers other programs to help businesses succeed.

Visit Optimal Thinking

Optimal Thinking Pricing

Varies anywhere from $5,000 to $30,000, depending on plan and scope. Call for a quote.

Optimal Thinking Services

• Expertise: Optimal Thinking has team members who are senior business executives, MBA writers, and industry experts in financing, operating, and marketing companies of all sizes. It  also has 27 years’ experience in writing business plans.
• Plans address potential roadblocks: Optimal Thinking helps ensure success by anticipating potential business challenges, such as restrictive government regulations, economic issues, or market industry changes. Then, it includes ways to work around or through these issues.
• Additional Programs: The company offers mentorship, employee motivation programs, and business assessments of communications, resources, opportunities, and more.

Why We Like Optimal Thinking

Optimal Thinking works with large companies such as Red Bull and Warner Brothers. Its writers have extensive experience in financials and business. Applying that knowledge to a business plan, even for a startup, means you will get not only a well-written and well-researched plan but also one that is informed by their years of expertise. This is also a company you can build a relationship with—get coaching and assistance in other areas of your business.

Wise Business Plans: Best Business Plan Writing Service for Specialized Plans

Wise Business Plans has one of the widest varieties of plans of the providers we reviewed. Its business plans are well-researched and thought out, as well as beautifully designed. It works to make sure your ideas and the plan are sound and offer additional services to help you with execution, including funding referrals.

Visit Wise Business Plans

Wise Business Plans Pricing

Pricing varies, though users have quoted prices around $3,000. To get a specific quote, call for a consultation. After the first revision, Wise Business Plans charges $199 per revision.

Wise Business Plans Services

• Investor Business Plan
• Bank Business Plan
• Strategic Business Plan
• Nonprofit Business Plan
• Franchise Business Plan
• L-1 Business Plan
• E-2 Business Plan
• EB-5 Business Plan
• EB-5 Regional Centers
• Merger And Acquisition Business Plan (M&A)
• Private Placement Memorandums (PPM)

It also offers professional feasibility studies, PowerPoint presentations, pitch decks, and straight market research.

• Bookkeeping Services
• Graphic Design Services
• Logo Design
• Flyer and Brochure Design Services
• Business Printing Services
• Concierge Services
• Business Consulting Services for Startup Company
• Website Design
• Business E-books Resources
• Small Business Marketing Services
• Experience: Wise Business Plans hires MBA writers, financial and market analysts, and graphics designers. The company has done thousands of business plans in over 400 industries.

Why We Like Wise Business Plans

Wise Business Plans has a reputation for doing more than creating a plan for you. It challenges you to make sure your assumptions and ideas are the best they can be. Reviewers on its Facebook page praise the quality of the final product, noting especially the graphics.

Pro Business Plans: Best Business Plan Writing Service for Startups & Canadian Visas

Pro Business Plans gets props for the focus of its plans. While all the services we reviewed will build custom business plans, Pro Business Plans is one of the few that has plans that specifically focus on specific issues. It also has industry experts in finance/accounting and immigration.

Visit Pro Business Plans

Pro Business Plans Pricing

Pricing varies—call for a consultation.

Pro Business Plans Services

• Focus: Pro Business Plans offers the usual range of business plans: SBA/bank, investment, L-1, E-2, EB-5. However, it also has plans specifically for nonprofits, startups, and the Canadian visa (PNP) program. It also has a pure market analysis product if your goal is to understand your industry before launching your business or expanding into a new area.
• Experience: Many Pro Business Plans team members come from major accounting firms or have extensive experience working in venture investment capital. The company has served over 900 industries and has over 500 partners, including contacts in the visa application process.
• Fast Turnaround: You can get your business plan drafted in four to seven calendar days, with seven days of close collaboration to get all the details polished.

Why We Like Pro Business Plans

In addition to the variety of plans and experience of the writers, what impressed us about Pro Business Plans was that users said they often went beyond simply writing the plan, providing advice and coaching during the process. Other reviews praised its market and financial research.

Go Business Plans: Best Business Plan Writing Service for Visa Business Plans

While Go Business Plans can work with any industry, its business consultants have had notable success with E-2, EB-5, and L-1 visa business plans. It can create business plans for investors, Small Business Administration (SBA) loans, and strategic and internal planning.

Visit Go Business Plans

Go Business Plans Pricing

Go Business Plans does custom pricing within the range of $2,000 to $10,000.

Go Business Plans Services

• Customized templates: The writers create custom plans. First, they schedule a one-hour interview with you for the basics, then conduct market research, financial analysis, and company and industry analysis, and compare you to the competition. They work with you to ensure it meets your expectations as well as SBA standards.
• Advice and Assistance: Go Business Plans brainstorms and researches business strategies to advise you and can help with creating a website, generating leads, implementing marketing, and other services.
• Immigration/Visa Business Plans: Go Business Plans has helped entrepreneurs from over 100 countries get their visas. It has drafted plans for 300 lawyers and over 1200 applicants. It works directly with your lawyer to make sure the plan and the legal applications are consistent as well.
• Extensive market research: The business consultants have access to over 15 market research databases, including some of the top-tier ones like IBISWorld, Euromonitor, Hoovers, Mintel, Statista, Freedonia, Frost & Sullivan, Forrester, and First Research.

Why We Like Go Business Plans

This business plan writing service offers expertise at competitive prices, and according to past customers, is willing to go the extra mile to help ensure success. Many customers of its business plans went on to use its other services such as website development.

LivePlan: Best Business Plan Writing Software for DIY

Rather than a consulting service that writes the plans for you, LivePlan is a software that helps you build a business plan. Plans start at $20 per month, and prices decrease if you purchase a six-month or annual plan. It offers additional tools to monitor your company’s progress, as well. This is the right choice for the entrepreneur on a budget or one who has done the research and needs a software to help them put it into an attractive format for presentation.

Visit LivePlan

LivePlan Pricing

LivePlan has a pay-as-you-go system but discounts for multiple months. Your first month is only $10, and it offers a 60-day money-back guarantee.

• $20 per month, for monthly plans (First month $10)
• $18 per month for six months
• $15 per month for 12 months

LivePlan Features

• Ease of use: Start by filling out the questionnaire and follow the instructions to create a basic plan. The software creates the financial tables, charts, and reports. Choose from 10 themes to create a professional-looking report that is SBA-approved.
• Integrations: Sync to your QuickBooks or Xero to create reports or update sections. Export plans to Word or PDF, or put it in PowerPoint to make a slideshow presentation.
• Tools that go beyond the business plan: LivePlan offers real-time performance dashboards to track budgets and goals. Benchmark data shows you how you are faring compared to others in your industry or location. Create and track milestones for measuring your progress as you grow.
• Help features and examples: If you are blocked or unsure how to create a part of your plan, you can access over 500 examples in all types of industries and watch expert tutorials. Have a problem with the software? Reach support by phone, email, or chat.

Why We Like LivePlan

LivePlan offers an economical way for businesses that are comfortable with their data to create professional business plans for investors or banks. Additionally, it lets you create as many as you wish, so you can customize your plans for your audience or need or update them as your company grows. With budgeting and forecasting tools, it also helps you execute your business plan so your company can succeed.

Other Business Plan Writing Services Worth Considering:

• Cayenne Consulting: Cayenne provides a highly qualified team of writers and has experience not only in business plan writing but also in other investment materials and private placements. It’s a good service for those looking for funding.
• Growthink: This company has highly qualified and educated writers with extensive international experience. It is good for international businesses and business plans for strategic planning and mergers or acquisitions.
• Masterplans: This company is more expensive than most on our list (prices ranging from $10,000 to $49,999) but is a highly reputable company that has created over 18,000 business plans for SMBs to multimillion-dollar investment projects.
• Way2markit: This company provides business plans for investing, franchises, nonprofits, banks/SBA loans, and more. It also provides other business services from idea development to website design.
• Freelance: You can find qualified business plan writers on freelance sites like Upwork. They may be less expensive. Before hiring anyone, be sure to check their qualifications and portfolio.

Bottom Line

Business plans are not cheap to create, but they can pay off by getting additional investment, secured loans, visas, or a clear direction for your company’s growth. For research purposes, be sure to know which type of business plan is right for your company. Each of the six business plan writing services reviewed offers decades of experience, high-quality reports, and reasonable prices.

Learn more about How to Start a Business in our complete guide.

About the Author

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Blake Stockton

Blake Stockton is a staff writer at Fit Small Business focusing on how to start brick-and-mortar and online businesses. He is a frequent guest lecturer at several undergraduate business and MBA classes at University of North Florida . Prior to joining Fit Small Business, Blake consulted with over 700 small biz owners and assisted with starting and growing their businesses.

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Our team of experienced business consultants provide you with one-on-one consulting and strategic advisory to grow and scale your business.

Strategize the Launch & Growth of Your Business

We specialize in providing high-quality, comprehensive strategic plans that outline your short-term and long-term growth goals. We provide you with strategic recommendations for marketing, operations, and financials and also partner with you every step of the way to implement each strategy. 

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Our team consists of strategic advisors, business consultants, marketing and branding experts, financial analysts, and operational masterminds. We start by learning about your current operations and challenges. Then, we collaborate with you to establish a tactical roadmap to grow revenue, increase profitability, and maximize operational efficiency. 

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• Business Plan Content Advice
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Experienced Business Plan Experts & Advisors at Your Service

Our Proven Engagement Process

Interviews with management team.

Our team will start by learning about your business model, historical performance, and current challenges to identify the key points of emphasis to address during our engagement together.

Market & Opportunity Assessment

We will conduct strategic market research to analyze the viability of your potential growth strategies and gather business intelligence on the competitive landscape.

Strategic Recommendations

Supported by industry leading market research and financial analysis, our team will provide you with recommendations on your business model, marketing strategies, operational process, and overall financial growth strategy.

Strategic Plan Documentation

Once we define your growth strategy, we will create a business plan that provides you with a tactical roadmap that defines the step-by-step milestones needed to reach your company’s growth goals.

Management Team Review Call

Plan editing & final delivery, expect the absolute best, experienced consultants.

We partner you with a team of senior consultants who have helped entrepreneurs in over 100 industries. No salespeople, junior analysts, or outsourced vendors.

Strategic Advisory Process

We don’t just document your ideas onto paper. As your consultants, we brainstorm, research, and recommend the best strategies to launch and grow your business.

Fully Customized. No Templates.

No templates or long questionnaires. We work with you to strategize your business and build a customized plan to represent your unique vision.

Cost Effective & Results Driven

We understand that time is money. We guarantee the highest quality work at the most competitive price, handling all business plan writing and research so you have more time to focus on launching and growing your business.

Over $1 Billion in Funding Raised

We understand the requirements of financial institutions, angel investors, and institutional capital partners. Our clients also get access to our investor and bank network, that we have built over multiple years.

Growth Strategy Implementation

The business plan is just step one in our process. We can help you through every stage of growth. Including creating a website, generating leads, implementing effective marketing campaigns, bookkeeping, and a lot more.

Market Research Access

We have access to more than 15 reputable market research databases at our disposal, including IBISWorld, Euromonitor, Hoovers, Mintel, Statista, Freedonia, Frost & Sullivan, Forrester, and First Research.

Best Quality, Competitive Pricing

We offer professionally developed business plans at competitive prices. We provide the highest quality business plans in the industry at rates that are half of the price that some of our competitors charge.

Award Winning Service

Our clients are our #1 priority.

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What You'll Get In Your Free Proposal

• Business Plan Review​

Get Started with America’s Best Rated Business Plan Writing Service.

Schedule your consultation and see why thousands of small business owners trust Go Business Plans with their business planning.

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How we serve you.

Since 1999, Growthink has helped thousands of entrepreneurs and executives plan for, execute upon, and achieve transformative success.

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Business Plan Consulting

Over the past 25 years, Growthink has created business plans for thousands of clients who have gone on to achieve tremendous success.

Investment Banking

Growthink Capital, our wholly owned FINRA / SIPC broker-dealer investment bank – raises capital and executes upon business sale, merger, and acquisition transactions for emerging and middle market companies.

We are proud to have helped thousands of clients big and small achieve their goals.

Featured Services

Growthink has served as a business plan consultant to thousands of clients, from startups and small businesses to Fortune 500 companies, who have subsequently achieved significant growth and success

Capital Raising

Since 1999, Growthink clients have raised billions of dollars in debt and equity financing.

Sales, Mergers & Acquisitions

We provide M&A advisory services to private companies seeking to sell at the highest possible price in the shortest possible tim

See how we’ve helped ambitious clients achieve extraordinary results.

Client success stories.

I was very impressed with how quickly Growthink grasped our unique industry and business.

In a short period of time, they completed research, a beautiful pitch deck and financial projections that we used in our Series A round, which closed successfully.      

I worked with the team at Growthink to accelerate the development of the original Integreon business plan.

They are a sharp, creative, and results-focused group. I recommend them highly to companies of all sizes looking to turbo-charge the development of their strategic business plans and their businesses.

We really appreciated working with you! The team you assembled, the quality of your work and the process you took us through really helped us in our thinking. It wasn’t just the meetings and reports you created, but also the structured process that forced us to really think through our target customers, our marketing process, our onboarding process, what technology we must deliver and when – all of that was super helpful.

V Starr Interiors

I loved working with Growthink.

The staff are passionate about their work and committed to what they do in a way that can only be achieved when you love what you do. They helped keep us on track to achieve our planning goals.

I am looking forward to continued success working with everyone from Growthink in the future.

I absolutely loved working with Growthink!

They listened to our objectives and truly understood what our mission was prior to beginning our project. They hit all their milestones on-time and on-point. They ultimately delivered a very valuable tool that will have tremendous use to us in our growth plan.

I highly recommend Antonio and the Growthink team.

Growthink provided ZeroChaos with very thorough market research on the Human Capital Management Space.

Their team was very responsive and helped us with a business plan that expedited our quest for additional growth capital.

Growthink’s focus and persistence has been very valuable as our management team works to grow our revenue stream.

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Business planning remains critical, but improving strategy now more important than raising funding, may 2024 venture growth funding recap, 2nd quarter 2024 newsletter, popular articles, media coverage, for two years running, recognized as one of america’s best management consulting firms by forbes magazine and statista..

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Dave is an internationally renowned expert in the fields of business planning, capital raising, and new venture development, and author of the world’s #1  business plan template .  Over the past decade, Dave has guest lectured at top universities and has published hundreds of articles on entrepreneurship, business planning and capital-raising.  

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13 Best Companies That Offer Business Plan Writing Services

Do you want to hire a business plan writer? If YES, here are 50 best companies that offer professional business plan writing services at an affordable rate.

A business plan writing service is a team of business experts that take the ideas of an entrepreneur, combine it with their own properly conducted research and deductions, and come out with a professional, well-formatted business plan. Entrepreneurs that want the best chances at getting funding usually turn to business plan writing companies to help them craft a winning business plan.

Despite the fact that business plan writing services generally cost higher than business plan creation software or phone apps, but that does not prevent them from getting the number of clients they need because entrepreneurs are aware of the importance of the services they render.

Whether you’re building a startup from the ground up and seeking your first investment round, or you have a mature company and need a plan in place to garner new insights, having a professional to help conduct research and outline the model is imperative.

While you may have settled with your mind to hire the services of a business plan writer, but you must know that not all business plan services can offer you a professionally written work that can give you the best chances towards getting that funding. This is the reason why we have decided to bring you some of the popular and best business plan writing companies in the united states and the cost their services go for.

13 Best Companies That Offer Professional Business Plan Writing Services and How Much They Charge Clients

• Wise Business Plans
• Cost – $1,650

Wise Business Plans is a business plan writing service that is based in Las Vegas, Nevada. The company writes business plans for businesses seeking venture capital and angel investors as well as businesses interested in applying for SBA loans , E2 visas and L1 visas.

Wise Business Plans are in the business of producing high quality business plans, and their plans contain market and industry research that are drawn from a wide range of sources. Its turnaround times have been known to be above average. Wise Business Plans works with many Fortune 500 companies as well as UPS. It has also partnered with the popular business plan software LivePlan to provide a business writing service to its customers.

When working with Wise Business Plans, you can expect to find a thorough analysis of your business’s industry, including growth trends. The business plan will also look at your business’s market, which includes demographic data about current and potential customers as well as macro and microsegmentation, giving potential investors a complete idea of your business’s potential.

Cost estimates of their business plans are based on estimates for a brick-and-mortar business’s plan. At $1,650, the cost is only slightly higher than the average of $1,500. Again, the cost can vary depending on how complex the plan is. A business plan for a startup looking for venture capital can be more expensive than a plan for a business looking for an SBA loan.

• Go Business Plans
• Cost – $2,000 to $10,000

Based in Los Angeles, California, Go Business Plans writes business plans that serve a variety of business’s needs, ranging from SBA loans and visa applications to plans seeking venture capital funding. Go Business Plans rated well in terms of the quality of its business plans and its comprehensive feature set.

Go Business Plans are reputed to contain a thorough market and industry analysis, a complete set of financial forecasts, marketing plans as well as a competitive analysis. The company also prides itself on the quality of it plans. The writing service does not offer a separate service to review existing business plans, instead reserving that for clients that already use or have agreed to use its other services.

This means that while you can’t have Go Business Plans review your current plan without signing up for another service, if you take advantage of any other offering available from this company, you can have your business plan reviewed for an extra cost.

Depending on your business plan, this can cost between $150 and $300. Go Business Plans cost varies based on the kind of business plan you need. But generally their business plan writing service costs between $2,000 to $10,000.

• The Plan Writers
• Cost – $1,200 to $5,000

The Plan Writers is a Beverly Hills, California-based business plan service that offers a variety of consulting services in addition to business plan writing. Their business plans are available for businesses and entrepreneurs interested in applying for visas or SBA loans, or those looking for venture capital or angel investor financing. The Plan Writers is also experienced with helping companies go public as well as creating feasibility plans.

When you engage the services of The Plan Writers, you’ll begin the process with a free 30-minute consultation. During this consultation, you’ll discuss your business and industry with the sales rep. If you want to speak longer, you’ll need to pay $200 for another hour. This fee is added to the final cost of your business plan.

Once you’ve commissioned The Plan Writers to create a business plan for you, it usually takes between nine to 10 days to receive the first draft. After you receive your plan, you have two weeks to submit any revisions. This is shorter than other services, but The Plan Writers gets revisions done quick, usually in about one to two days.

As with all business plan services, the costs vary depending on the complexity of your plan. Those plans usually cost around $1,200 to $1,500. Plans for startups or companies seeking larger amounts of capital can cost upwards of $5,000.

• Capital West Advisors
• Cost – $100 to $120 per hour

Capital West Advisors is business advisor company that also provides business plan writing services. They are headquartered in Los Angeles, CA, and their mission is to provide high quality business plan writing and capital introduction services at the most competitive prices in the industry.

Capital West Advisors was launched in 2006 and since then they have been providing business planning and capital introduction services to several hundred clients across the U.S. and around the world in a wide array of industries. CWA prices its business plans based on a rate of $100 to $120 per hour at a highly efficient rate. Most firms charge $125-$200 per hour at a less efficient rate.

• Cost – Not disclosed

OGScapital is a team of experienced experts that help entrepreneurs produces a well written business plan as well as provide other services. The company was founded by a team of 8 senior business experts in 2006. From the start, their main goal as professional business plan writers has been to support startups and medium-sized enterprises as they move to the next level, helping them achieve their objectives and become market leaders.

Their expert business plan writers have helped business owners raise debt and equity financing critical to operational startup and growth. The OGScapital team of Online business plan writers does not stop working until the client is 100% satisfied.

The company produce business plans in fields such as accounting, marketing, legal, IT, design and other business services. As of now, their team includes 60 highly experienced consultants. With their business model and offices in the US, Canada, Australia, and the uk, OGScapital is able to help entrepreneurs worldwide.

Once you contact them, you will receive your business plan with within 10-15 days. OGScapital did not disclose their charges, but they disclosed that the client would pay a 50% prepayment before the job commences, with the remaining balance paid upon completion (only when you are 100% satisfied).

• Deutsch & Thomas
• Cost: $425 USD

Deutsch & Thomas, Inc. is a business plan writing service that offer professional business plan preparation for startups and small businesses. Registered as Deutsch and Thomas, Inc., their experience building business plans will help you when approaching investors, bankers, and potential clients.

The company has the ability to create financial projections, management and mission statements, and expenditure estimates. Their service also includes electronic presentation preparation. All their business plans are completed within 5 to 6 business days of contact.

Deutsch & Thomas was founded in 2005 by Matthew Deutsch. The business has been in operation for over fourteen years, and was run as a partnership prior to its incorporation. Since its inception, the company has helped small and medium sized businesses raise more than $585,000,000 through plans developed by their team.

• Pro Business Plans

Pro Business Plans is a leading group of individuals offering business plan consulting and writing services to organizations and individuals. The team is driven by passion, quality and expertise, and they aim to create an accurate road map on various topics to help customers attain achievable targets in minimal time.

Founded in 1999, Pro Business Plans works with international companies from Startups to Fortune 500 across a diverse range of industries to prepare stunning business plans, pitch decks, and investment materials. Pro Business Plans delivers investment banking quality with the attention and care of an in-house consultant.

Its business plan samples reflect its meticulous attention to detail and reflect the of their clients’ company. The financials are accurate and based on the most widely respected market research groups on the United States.

The company has assisted startups, early stage ventures, nonprofits, and existing companies to launch and expand their operation. The company did not disclose its costs.

• Optimal Thinking
• Cost – $5,000

Optimal thinking is a marketing and writing service that began in 1985. The company has writing specialists that consult with their clients to help them achieve the objectives of their business. With 27 years of experience, the company serves as organizations’ trusted writing and editorial department.

The optimal thinking professional business plan writers have more than 250 years of combined experience writing successful business plans. They can help you provide a professionally optimized operational plan, feasibility plan, expansion plan, annual plan, internal plan or a new product plan. But their charges can be quite hefty as it can get up to $5,000.

Optimal thinking works with companies from start-ups, small businesses and large organizations including Warner Bros., Johnson & Johnson, U.S. Treasury, National Australia Bank, Air New Zealand, Young Presidents’ Organization and Red Bull.

• Bargain business plans
• Cost – $1399 to $2499

Bargain Business Plan is a business plan writing service that has served over 10,000 entrepreneurs and small business owners since 2008. The company has garnered experience in nearly every industry and market available.

Bargain Business Plan writers take the time to get to know their clients, so that they can effectively develop a custom business plan which will meet their needs. Whether you’re in the conception stage of your business or expanding your brand to a new market, their team of business plan writers and consultants will work to ensure you’re in position to succeed.

This is the reason why they are always mentioned when it comes to leading business plan writing companies in the United States.

Their team of dedicated business plan writers, consultants, and financial analysts all work together to ensure that their business plans are always up to standard. Their the cost of writing business plans in the company can range anywhere from $1399 to $2499.

• Cayenne Consulting

Cayenne has been around for a long time and is another good provider of business plan writing and consulting service in the United States. They have a good senior management team that has a lot of case experience which can be helpful to startup and growth stage companies of all kinds. They also can prepare additional investment related materials such as private placements and more.

Founder of the Cayenne Consulting, Akira Hirai, started the business in March 2001, because venture capitalists kept telling him that the business plans and financial forecasts he had prepared for his own companies were among the best they had seen.

In addition to business plan writing, the company also conducts strategy development, market research and analysis, competitor research and analysis, business plan preparation, financial analysis and forecasting, presentation materials, and developing a capital formation strategy.

This frees you up to focus on building something that investors might actually be interested in: a company in a large market with a compelling value proposition, strong competitive advantages, excellent growth potential, and a team that can make it happen.

Their team is located across the nation and have industry expertise in many high-growth markets, including green technologies, life science, software, Internet, telecommunications, and financial services. Their services can range from a few thousand dollars to several tens of thousands of dollars.

• Newton Group Marketing
• Cost: $1,900 – 3,900

Newton Group Marketing specializes in writing powerful and compelling proposals and business plans to obtain needed financing from major banks and investment firms.

The company collaborates with highly specialized and reputable individuals to help create exceptional quality websites, proposals and other marketing pieces. Collectively, the Newton Group Marketing team brings decades of experience and specialized expertise in their respective fields, to bring remarkable quality and bottom-line results to clients.

Although originally based in Vancouver, BC, the company teamed up with professional business plan writers in Toronto and throughout Canada, and offers marketing services sessions to multiple locations in the world. They work with most clients freelance through software such as Skype, email and phone consultation to maximize both time and efficiency for customers.

Their clients can choose from 3 different business plan packages to best meet their funding needs. All plans include Executive Summary, Complete Market Analysis, Competitive Analysis, Financials (Income Statement, Cash Flow Statements, Balance Sheet), and they are usually between 15-35 pages in length depending on plan type.

• Cost – not disclosed

Growthink is one of the world’s leading business plan development firm. Founded in 1999, the company has helped more than 1,600 clients – including entrepreneurs, small businesses, middle-market companies, Fortune 500 corporations and non-profit organizations – develop world-class business plans. As evidence of the quality of their work, Growthink clients have raised more than $1 billion in growth capital.

Growthink does not have pre-set pricing tiers for their consulting work. Each and every Growthink business plan is 100% customized based on the client’s specific needs and objectives. As a result of their in-depth consultative business planning process, Growthink consultants typically invest 4 to 6 weeks to fully develop and finalize a business plan.

In 1999, Growthink co-founders and Dave Lavinsky and Jay Turo graduated with their MBAs from UCLA’s Anderson School of Management. They conceived Growthink from their deep and abiding passion and curiosity for business. Growthink has worked with many companies and assist in not only business plans, but also business consulting in many aspects.

They also provide many other services such as business analytics, banking, products, and other services geared towards helping business owners.

• Master Plans
• Cost – $1,900 to $7,500

Masterplans, based in Portland, Oregon, writes business plans for SBA loans, visa applications as well as for businesses seeking venture capital or angel investors. In addition to business plan writing, Masterplans can also review your existing business plan and give you feedback and suggestions for improvement. The plans offered by this service are high quality, and rate well in terms of cost and turnaround times.

Masterplans assigns a team of experts to help with your business plan, and a manager works to organize and update you on the project as it progresses. Each expert works individually on the market analysis, financial forecasts and business narrative. By dividing the plan up, Masterplans can complete your plan faster.

It usually takes between seven to 10 days before you receive the first draft of your business plan. If you need your plan quickly, you can get a rush job for an additional fee. Business plans through Masterplans range from $1,900 to $7,500, depending on the type of plan you need.

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With 20 years of experience working with family offices, institutional and entrepreneurial private equity funds, and consulting Big Four accounting firms, Stephen brings unique insights into the variety of investor mindsets. He freelances to help startups and established investors determine ideal investment, asset management, and fundraising strategies. As a senior executive, he has advised on multi-billion mergers, equity raises exceeding $2 billion, and transactions totaling over $5 billion.

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Tanya is a finance expert serving investors and entrepreneurs in M&A, fundraising, buy and build, growth strategies, creating financial transparency, and defining business optimization potentials. She's executed €50 million in debt, equity, and M&A transactions in PE/VC and headed finance at a shared mobility startup, preparing the company for the financing round. Tanya enjoys freelancing due to the opportunities to create value and get to know exciting people and businesses.

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Nick is a CFA with a 28-year track record spanning 40+ countries in M&A, finance, strategy, and policy. He's supported executive decisions in 60 high-stake projects, including M&A transactions ($46 billion), radio-spectrum auctions and trades ($3.5 billion), public policy advocacy, government contract bids (worth $1 billion), go-to-market strategies, and raises for small caps and tech startups. Independent since 2001, Nick has enjoyed working in diverse markets, sectors, and cultures.

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Dhruv Tandan

Dhruv has worked on successful finance and consulting projects worth over $1 billion, focusing on tech, energy, and life science companies across the US, Asia, and Africa. He currently serves as a fractional CFO for multiple startups, is a partner at AND Business Consulting, and has more than 15 years of experience in FP&A, fundraising, startup consulting, M&A, and project finance. With an MBA in finance, Dhruv enjoys the exposure and sheer variety of assignments that come with freelancing.

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David is an M&A expert who has worked with the owners of 100+ businesses to raise capital, exit their investments at premium valuations, or execute successful acquisitions and IPOs. With 15+ years of experience, including six years at PwC, he has worked in many industries and extensively in the TMT and renewable energy sectors. David joined Toptal to advise clients on complex M&A and capital-raising transactions across the world.

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Sandeep has analyzed 1,000+ corporates and closed debt, equity, and M&A transactions of over $15 billion as a finance professional. After working for 20+ years in top-tier banks like Barclays, HSBC, and Standard Chartered, he now advises growth companies, leveraging his expertise in modeling, fundamental analysis valuation, and fundraising. As a seasoned problem solver, Sandeep has worked as a fractional CFO for startups, advised on early-stage funding rounds, and designed pricing models.

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Julio has diversified experience as a finance VP for multinationals based in the US and Latin America in the financing, pharmaceutical, luxury goods, and personal care sectors and distribution channels, such as retail, wholesale, and travel retail. Julio's expertise includes financial planning and modeling, investment banking, commercial real estate, fundraising, business plan development, logistics, company valuation, and strategic and visionary leadership based on innovation and creativity.

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Carlo Palmieri

A Wharton MBA graduate, Carlo has led transactions on $10 billion worth of LBO and growth capital deals. He's worked in investment banking, M&A (Deutsche Bank), management consulting (Bain & Company, Oliver Wyman), and corporate development (Lehman Brothers). Carlo leverages his skills in corporate finance, business strategy, and international business development to help companies scale and deliver value for their investors.

Lehman Brothers

Wen helped a French multimillion-euro food startup build its equity story and manage potential acquirers (Danone). She has project experience with private equity funds, venture capital, and industrial groups in France, Belgium, China, Africa, and the US. She is skilled in financial analysis and modeling, investor deck, and market research. Wen freelances to help advise startups and corporates on business strategy, investor relations, and fundraising projects.

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Bertrand Deleuse

Bertrand is a 25-year finance veteran with a true 360 experience, honed as an investment banker, venture advisor, project developer, CFO, and expert witness consultant in international arbitrations. He has advised and partnered on over 100 transactions and investment initiatives totaling over $16 billion. Bertrand is a seasoned problem solver and decision-maker with expert facilitation skills. Bertrand advises on M&A, corporate development, venture growth, project development, and financing.

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How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated May 7, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

Free business plan templates and examples

Kickstart your business plan writing with one of our free business plan templates or recommended tools.

Free business plan template

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Sample business plan library

Explore over 500 real-world business plan examples from a wide variety of industries.

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan
• Templates and examples

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Hire Business Plan Writers in the United States

• March 21, 2024

Most entrepreneurs consider hiring a business plan writer the easiest way to prepare a business plan. Even though it’s one of the easiest ways, finding the right service provider for your needs can be a pain.

Need help finding top business plan writers in the U.S .? We’ll help out.

We’ve curated a list of top business plan writing and consulting firms in the United States with their reviews, key service offering details, experience, and other critical information.

Just before we dive right in, let’s compare traditional business planning with the modern AI-driven approach.

Traditional vs. AI-powered business planning

Business plan writers have been the first choice for business planning. No doubt about it. However, things have been on the move in recent times.

Hiring a business plan writer or consultant requires a great deal of back-and-forth communication. At the same time, AI-powered business plan generators like Upmetrics make business planning easier, more efficient, and more competitive.

Business plan writers vs. increasing use of AI tools; what’s better?

Business plan writers deliver the best results, no complaining, but hiring them is a pricy affair. Hiring an experienced writer costs anywhere between $1,000 to $3,000 or more, whereas Upmetrics’ pricing starts at $7/month.

Both offer great results; the question is how much you want to spend.

Back-and-forth hassle or a competitive and efficient solution?

As mentioned before, having a professional writer onboard is a deal of back-and-forth work. It starts by preparing the first draft, followed by a series of revisions. Having to give multiple feedbacks and review revisions takes a lot out of you.

What’s better? Let the AI business plan generator do things for you. It’s truly a better, more efficient, and easier way to plan your business.

 Why hire expensive business plan writers and consultants?

Write winning business plans in minutes with AI

Plans starting from $7/month

Let’s head straight to our list of top 5 business plan writers in the United States.

Hire Top Business Plan Writers in the United States

Plan Writers

Plan Writers is a team of 8 expert business plan consultants. With 10+ years of experience in the market, they have written over 5K business plans helping clients raise over $1B in capital.

As the 2011 “Best Business Plan Writer” award winner, they can help you communicate your vision, research your industry, create a marketing plan, model a financial projection, and design amazing presentations, so you can focus on your business instead of making actionable plans.

• Business plan writing
• Immigration business plans
• Investor and bank plans
• Pitch decks
• Business plan consulting

Go Business Plans

Go Business Plans is a team of top-rated business plan writers and consultants. With 100% client satisfaction, they’ve helped clients raise over $3B in funding. Their team is committed to assisting you in producing the customized business plans required to prevail in today’s fiercely competitive business world.

From business plan advice and website building to internet marketing and debt finance, their specialists can help you with anything you need to launch or expand your firm.

• Investor presentations
• Business consulting
• Business plan review

Wise Business Plans

Wise Business Plans is a team of MBA business plan writers founded in 2010. With over a decade in the industry, they’ve done over 100K consultations and written over 15K plans for their clients, helping them raise over $1B in capital investment.

With a good overall rating, reputed strategic partners like SBA and IBISWorld, and 14+ years of experience, Wise Business Plans are one of the pioneers in the industry.

• Business licensing
• Business credit
• Business formations

Cayenne Consulting

Cayenne Consulting is one of the most trusted and longest-serving business plan consulting firms. They can serve as an impartial partner to help you save time by assisting with tasks like developing a strategy, conducting market and competitive research, creating a plan, creating presentation materials, and creating a capital formation strategy.

With more than two decades in business plan consulting, they’ve helped clients raise over $4.3B in capital investment.

• Business plan preparation
• Pitch deck design
• Financial forecasts
• Business plan makeovers
• Business valuations

Pro Business Plans

Pro Business Plans is a team of professional business plan writers and consultants. They have helped 1,000+ businesses to raise $4+ billion across 30+ countries. Their team has expertise in providing strategic advisory to grow businesses from a certain level.

• Strategic advisory
• Pitch deck designing
• Feasibility studies
• Legal services

Bargain Business Plans

Bargain Business Plan is a team of MBA business plan writers, financial analysts, and consultants dedicated to helping you with business and financial planning. Their team of consultants and writers strives to guarantee you’re in a position to succeed, whether you’re starting a new business or bringing your brand to a new market.

The company established in 2008 has worked in 900+ industries with 500+ business partners, helping thousands of entrepreneurs build their business plans.

• Pitch deck creation
• Custom logo
• Non-profit & immigration business plans

AI Business Plan Generator—A Better Alternative

Upmetrics’ AI business plan generator is truly a better alternative to hiring pricey business plan writers. Using Upmetrics is the easiest way to draft a comprehensive business plan.

Upmetrics makes business planning a breeze with its AI-powered capabilities. Use Upmetrics to write your business plan in less than an hour and focus on tasks more important to your business.

Try Upmetrics AI

Where do I Find Freelance Business Plan Writers?

Many platforms are available where you can find freelancers and on such platforms only you will find top business plan writers, such as

You will find a variety of business plan writers on Upwork as it is one of the best-known freelance marketplaces. You can hire one of the top business plan writers after knowing their fees, expertise, business plan samples, etc.

2. Freelancer

Freelancer is also the place where you can find freelance business plan writers. You can post a project there, request proposals, and go through the ratings of the writers & their portfolios.

You can select an expert plan writer on Fiverr depending on your niche. Browse through different profiles and pricing structures and then pitch directly.

4. Referrals and recommendations

You can also seek suggestions and referrals from coworkers, contacts in the sector, or business advisers who might know of independent business plan writers with the required knowledge and abilities.

How much will it cost to hire a business plan writer?

The cost of hiring a business plan writer can depend on various factors like experience, expertise, the field and complexity of the business plan, etc.

However, some writers charge per hour and some charge per project for writing the business plan. We have listed some average costs of writing a business plan as follows:

• Basic business plan – $500 to $2500
• Comprehensive business plan – $2500 to $10,000
• Industry-specific business plan – $5000 to $20,000
• Hourly basis – $20 to $50
• Upmetrics – Starting from $7 per month

These costs are based on the current average charges of various freelance business plan writers.

Choosing the Right Business Plan Writer

Since you’re going to spend so much on business plan writing services, it’s crucial to consider a few factors like the range of services they provide, the method you use, and how much they charge.

Here are a few tips to help you choose the right business plan writer:

1. Writing services and previous work

If considering hiring a writer or consulting firm, consider asking for examples of their previous work. When reviewing the sample, make sure the writing is clear and concise and that the document is free of any significant errors or typos.

Since investors will primarily focus on the executive summary and financial model, be sure to give them a careful reading.

2. Price is not everything

Do not, however, make the error of judging a plan writer just on the price they offer; instead, search around for your plan to grasp the pricing possibilities accessible.

While it is safe to assume that the least expensive option will produce a product and service of lower quality, the opposite is not always true, i.e., that the most expensive option will produce a product and service of the highest quality.

3. Be clear if you want business plan writing or editing

A plan lays out a company’s strategy and how it will operate over the next five to ten years. The document outlines the company’s current situation as well as the objectives it plans to aim to meet on an operational and financial level.

The document is very personal to the business owner. However, the writer won’t be able to read the business owner’s mind.

A business plan writer can easily offer an objective look at the company, highlighting areas someone close to the company may miss.

The owner must first choose whether he prefers a writer to draft the plan or an editor to polish it after the owner has prepared a draft.

4. Understand their process

It is necessary to understand the procedure of the writer or business consultant before you hire them. Each contractor has their procedure, for instance, some might give you a questionnaire to fill & some will have an interview round to learn more about your business.

Therefore, it is essential to understand the process and to know how will they communicate more with you for business information.

Pros and Cons of Hiring a Business Plan Writer

Hiring a business plan writer has its pros and cons, here is why you should or shouldn’t hire a business plan writer:

• Writing business plans is their area of expertise, so they can provide insightful advice based on their extensive experience.
• Working with a writer gives you more time to concentrate on other areas of your company.
• You may leave a lasting impression on lenders or investors by writing a strong business plan.
• Working with a business plan writer can be pricey, particularly for new or tiny companies.
• Working with a writer entails a certain amount of control surrendering over the writing process and final output.
• Sometimes, business plan writers might not fully understand the vision & goals of your business.

Questions to Ask Yourself Before Hiring a Business Plan Writer

Business plan writing is something you do for your business on your terms, so if you think you are ready to hire a business plan writer, then answer these questions to make your decision more firm.

• Who will write your business plan?
• How will you share all the information with your writer?
• Will the writer do thorough market research before writing the plan?
• How many revisions will they do?
• In which format will be the plan delivered?

If you want to write your business plan by yourself, then with the help of a business plan software & its step-by-step guidance you can.

In conclusion, hiring a business plan writer might be a wise investment if you’re looking to construct a professional business plan that can help you get finance, draw investors, or direct your business strategy.

But writing your business plan with the help of guidance at each step can be the wisest choice.

The experience, credentials, references, method, and cost should all be taken into account when choosing a business plan writer.

You can use a business planning software to draft a thorough and useful business plan that can assist you in achieving your objectives and succeeding in your entrepreneurial endeavors.

Find Business Plan Writers in your Region

• Chicago – Business Plan Writers
• Columbus – Business Plan Writers
• Denver – Business Plan Writers
• Boston – Business Plan Writers
• Florida – Business Plan Writers
• Los Angeles – Business Plan Writers
• Minnesota – Business Plan Writers
• San Diego – Business Plan Writers
• Dallas – Business Plan Writers
• Massachusetts – Business Plan Writers
• New York – Business Plan Writers
• Las Vegas – Business Plan Writers
• Georgia – Business Plan Writers
• Houston – Business Plan Writers
• Atlanta – Business Plan Writers

Why Hire Costly Writers? Use Software for Business Plans!

Why pay high fees to consultants? Opt for business plan software, get comprehensive plans, save money, and gain control over your business’s roadmap

Frequently Asked Questions

Who is a business plan writer.

Business plan writers are specialists who help owners or entrepreneurs create thorough and efficient business plans by conducting market research, competitive research preparing financial projections, & analyzing other business operations.

They build a business plan that is specifically suited to the needs and objectives of the particular business using the current information.

Why is a business plan important?

A business plan is the most critical business document that outlines your business goals, strategies for achieving them, and potential challenges you may encounter. Having a detailed business plan is crucial for securing funding, leading your business to growth, and ensuring your strategies are inclined toward success.

What are the key elements of a comprehensive business plan?

Some of the key elements of a comprehensive business plan include:

• Executive Summary —A brief overview of the entire business plan
• Business Overview —Includes details like name, business type, location, history, legal structure, etc.
• Market Analysis —Includes target market, competitive analysis, market trends, etc.
• Products & Services —Details about your products and services, a product description, pricing, etc.
• Sales & Marketing Strategies —A detailed description of your sales and marketing strategies
• Operations Plan —Includes operational process, staffing & hiring of your company, and more.
• Management Team —Includes all the key executives and managers of your firm.
• Financial Plan —financial forecasting for the first few years of your company.
• Appendix – Other details important to your business plan, such as the resumes of important employees, marketing materials, etc.

Why should you hire business plan writers?

Writing a comprehensive business plan requires business knowledge, market analysis, financial planning experience, and writing skills. If you’re writing a business plan and don’t have enough time to spend working on it, you should consider hiring a writer.

It can save you time, provide expert insights and market analysis, ensure financial projections are realistic, and craft a professional document that improves your chances of securing funding or investment.

Can I write a business plan myself?

Yes, you can surely write your business plan yourself. You can easily create an investment-ready business plan using an AI business plan generator like Upmetrics. It has all the features required to draft a detailed plan.

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The 7 Best Business Plan Examples (2024)

As an aspiring entrepreneur gearing up to start your own business , you likely know the importance of drafting a business plan. However, you might not be entirely sure where to begin or what specific details to include. That’s where examining business plan examples can be beneficial. Sample business plans serve as real-world templates to help you craft your own plan with confidence. They also provide insight into the key sections that make up a business plan, as well as demonstrate how to structure and present your ideas effectively.

Example business plan

To understand how to write a business plan, let’s study an example structured using a seven-part template. Here’s a quick overview of those parts:

• Executive summary: A quick overview of your business and the contents of your business plan.
• Company description: More info about your company, its goals and mission, and why you started it in the first place.
• Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies you’ll be up against.
• Products and services: A detailed description of what you’ll be selling to your customers.
• Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
• Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
• Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If you’re looking for funding, this is the place to discuss your request and needs.

7 business plan examples (section by section)

In this section, you’ll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together. 

• Executive summary

Your executive summary offers a high-level overview of the rest of your business plan. You’ll want to include a brief description of your company, market research, competitor analysis, and financial information. 

In this free business plan template, the executive summary is three paragraphs and occupies nearly half the page:

• Company description

You might go more in-depth with your company description and include the following sections:

• Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
• Background information. Talk about your past experiences and skills, and how you’ve combined them to fill in the market. 
• Business structure. This section outlines how you registered your company —as a corporation, sole proprietorship, LLC, or other business type.
• Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
• Team. Whether you’re the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.

You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on it’s About page that could easily be repurposed as a company description for its business plan. 

• Market analysis

Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Here’s an example of a SWOT analysis for a hypothetical ecommerce business: 

You’ll also want to run a competitive analysis as part of the market analysis component of your business plan. This will show you who you’re up against and give you ideas on how to gain an edge over the competition. 

• Products and services

This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Don’t go into too much detail here—a few lines are enough to introduce your item to the reader.

• Marketing plan

Potential investors will want to know how you’ll get the word out about your business. So it’s essential to build a marketing plan that highlights the promotion and customer acquisition strategies you’re planning to adopt. 

Most marketing plans focus on the four Ps: product, price, place, and promotion. However, it’s easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing. 

Here’s an example of a hypothetical marketing plan for a real estate website:

Logistics and operations

This section of your business plan provides information about your production, facilities, equipment, shipping and fulfillment, and inventory.

Financial plan

The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. You’ll want to include all the numbers and concrete data to project your current and projected financial state.

In this business plan example, the financial statement for ecommerce brand Nature’s Candy includes forecasted revenue, expenses, and net profit in graphs.

It then goes deeper into the financials, citing:

• Funding needs
• Project cash-flow statement
• Project profit-and-loss statement
• Projected balance sheet

You can use Shopify’s financial plan template to create your own income statement, cash-flow statement, and balance sheet. 

Types of business plans (and what to write for each)

A one-page business plan is a pared down version of a standard business plan that’s easy for potential investors and partners to understand. You’ll want to include all of these sections, but make sure they’re abbreviated and summarized:

• Logistics and operations plan
• Financials 

A startup business plan is meant to secure outside funding for a new business. Typically, there’s a big focus on the financials, as well as other sections that help determine the viability of your business idea—market analysis, for example. Shopify has a great business plan template for startups that include all the below points:

• Market research: in depth
• Financials: in depth

Your internal business plan acts as the enforcer of your company’s vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal. Be sure to include:

• Market research

Feasibility 

A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan. Include the following sections:

A strategic (or growth) business plan lays out your long-term vision and goals. This means your predictions stretch further into the future, and you aim for greater growth and revenue. While crafting this document, you use all the parts of a usual business plan but add more to each one:

• Products and services: for launch and expansion
• Market analysis: detailed analysis
• Marketing plan: detailed strategy
• Logistics and operations plan: detailed plan
• Financials: detailed projections

Free business plan templates

Now that you’re familiar with what’s included and how to format a business plan, let’s go over a few templates you can fill out or draw inspiration from.

Bplans’ free business plan template

Bplans’ free business plan template focuses a lot on the financial side of running a business. It has many pages just for your financial plan and statements. Once you fill it out, you’ll see exactly where your business stands financially and what you need to do to keep it on track or make it better.

PandaDoc’s free business plan template

PandaDoc’s free business plan template is detailed and guides you through every section, so you don’t have to figure everything out on your own. Filling it out, you’ll grasp the ins and outs of your business and how each part fits together. It’s also handy because it connects to PandaDoc’s e-signature for easy signing, ideal for businesses with partners or a board.

Miro’s Business Model Canvas Template

Miro’s Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. It’s a collaborative tool for you and your team to learn how everything in your business is linked.

Better business planning equals better business outcomes

Building a business plan is key to establishing a clear direction and strategy for your venture. With a solid plan in hand, you’ll know what steps to take for achieving each of your business goals. Kickstart your business planning and set yourself up for success with a defined roadmap—utilizing the sample business plans above to inform your approach.

Business plan FAQ

What are the 3 main points of a business plan.

• Concept. Explain what your business does and the main idea behind it. This is where you tell people what you plan to achieve with your business.
• Contents. Explain what you’re selling or offering. Point out who you’re selling to and who else is selling something similar. This part concerns your products or services, who will buy them, and who you’re up against.
• Cash flow. Explain how money will move in and out of your business. Discuss the money you need to start and keep the business going, the costs of running your business, and how much money you expect to make.

How do I write a simple business plan?

To create a simple business plan, start with an executive summary that details your business vision and objectives. Follow this with a concise description of your company’s structure, your market analysis, and information about your products or services. Conclude your plan with financial projections that outline your expected revenue, expenses, and profitability.

What is the best format to write a business plan?

The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp of what your business is about and what you aim to achieve. Always start with a summary of your plan and finish with the financial details or any extra information at the end.

Want to learn more?

• Question: Are You a Business Owner or an Entrepreneur?
• Bootstrapping a Business: 10 Tips to Help You Succeed
• Entrepreneurial Mindset: 20 Ways to Think Like an Entrepreneur
• 101+ Best Small Business Software Programs 

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Published: February 06, 2024

I believe that reading sample business plans is essential when writing your own.

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Image Source

Tips for Writing Your Executive Summary

• Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
• Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

• Industry trends that other brands may not be utilizing
• Strengths in your competition that may be obstacles to handle
• Weaknesses in your competition that may help you develop selling points
• The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

• Your brand positioning vision and how you'll cultivate it
• The goal targets you aim to achieve
• The metrics you'll use to measure success
• The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Tips for Writing Your Marketing Strategy

• Include a section about how you believe your brand vision will appeal to customers.
• Add the budget and resources you'll need to put your plan in place.
• Outline strategies for specific marketing segments.
• Connect strategies to earlier sections like target audience and competitive analysis.
• Review how your marketing strategy will scale with the growth of your business.
• Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Tips for Writing Your Key Features and Benefits

• Emphasize why and how your product or service offers value to customers.
• Use metrics and testimonials to support the ideas in this section.
• Talk about how your products and services have the potential to scale.
• Think about including a product roadmap.
• Focus on customer needs, and how the features and benefits you are sharing meet those needs.
• Offer proof of concept for your ideas, like case studies or pilot program feedback.
• Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

• The specific pricing breakdowns per product or service
• Why your pricing is higher or lower than your competition's
• (If higher) Why customers would be willing to pay more
• (If lower) How you're able to offer your products or services at a lower cost
• When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Tips for Writing Your Pricing and Revenue Section

• Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
• If you are asking a premium price, share unique features or innovations that justify that price point.
• Show how you plan to communicate pricing to customers.
• Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
• Share plans to develop new revenue streams in the future.
• Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
• Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

• Profit/Loss Statement - This answers the question of whether your business is currently profitable.
• Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
• Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Tips for Writing Your Financials Section

• Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
• Include any data that supports your projections to assure investors of the credibility of your proposal.
• Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
• Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
• Triple-check all financial information in your plan for accuracy.
• Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

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Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations worldwide and a unique focus on the consumer. Her mortgage expertise was honed post-2008 crisis as she implemented the significant changes resulting from Dodd-Frank required regulations.

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• Business Plan: What It Is, What's Included, and How to Write One
• Small Business Development Center (SBDC): Meaning, Types, Impact
• How to Write a Business Plan for a Loan
• Business Startup Costs: It’s in the Details
• Startup Capital Definition, Types, and Risks
• Bootstrapping Definition, Strategies, and Pros/Cons
• Crowdfunding: What It Is, How It Works, and Popular Websites
• Starting a Business with No Money: How to Begin
• A Comprehensive Guide to Establishing Business Credit
• Equity Financing: What It Is, How It Works, Pros and Cons
• Best Startup Business Loans
• Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
• Partnership: Definition, How It Works, Taxation, and Types
• What is an LLC? Limited Liability Company Structure and Benefits Defined
• Corporation: What It Is and How to Form One
• Starting a Small Business: Your Complete How-to Guide
• Starting an Online Business: A Step-by-Step Guide CURRENT ARTICLE
• How to Start Your Own Bookkeeping Business: Essential Tips
• How to Start a Successful Dropshipping Business: A Comprehensive Guide

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If you want to get into the online business game, it’s a good time to start. The COVID-19 pandemic reshaped online consumer spending, including how people shop online and how they research products.

Today, 76% of Americans buy products online. Furthermore, roughly a third of people purchase items online weekly. From setting up an ecommerce business to offering web design services, there are countless avenues to explore as an entrepreneur.

Below, we’ll walk through each step to building an online business.

Key Takeaways

• When starting an online business, comprehensive market research is critical for identifying your target audience and learning how to resonate with your customers and understand their needs.
• Creating a business plan is an important step for outlining your business goals. It also includes your product description, target market, and financial projections, among other core components.
• Building your website involves setting up a domain name, finding a hosting company, and designing a strong website with consistent branding that allows your customers to navigate it intuitively.
• Choosing the right product or service to sell is essential. It’s important to think about how you’re addressing an unmet need.
• Several digital marketing strategies can be utilized, from content marketing to paid advertising, to help your business grow.

Successful online entrepreneurs study hard in order to have a thorough understanding of their market. This is important for knowing exactly how to reach your target market , because these are the people who will buy your products and drive your business growth.

At its core, market research is about understanding your customers’ needs, pain points, and solutions. It is designed to help your business better meet these needs.

Steps to Conduct Market Research

Market research involves understanding key aspects of your current and future customers. To get a clear sense of your target market, outline the characteristics of your audience—for example, age, location, gender, income, job title, and key pain points.

Once you have identified your target audience, conduct research on the following topics, which will tell you about how they make decisions and how you can better position your business:

• What are the challenges that your target market faces?
• Where do they research a given product or service?
• What are their views on pricing for this product or service?
• What factors influence their decision to make a purchase?
• Who are your competitors?

To put this market research into action, there are a number of different avenues you can take:

• Focus groups
• Competitive analysis
• Brand awareness research
• Market segmentation research

Consider the following questions that may be asked in an interview or focus group to learn more about your audience:

• “How do you search for that product?”
• “How useful was it?”
• “What words do you use when you search on Google?”

When you have completed your market research, identify what you have learned as well as your next steps based on these insights.

Creating a business plan is a key first step for all business owners . It is important for companies looking to secure funding resources. It also serves as a blueprint to summarize your key business objectives and goals.

To write a business plan , incorporate these eight main sections, which are often found in traditional templates:

• Executive summary : This is typically a one-page section that explains your objectives and includes your mission statement, core team, and why your company is positioned for success.
• Company description : This describes what you offer, your competitive advantages, and your business goals.
• Market analysis : This is where you explain your target market, market size, market trends, and competitive landscape.
• Organization and management : Explain who is working on your team and their professional background and experience.
• Service or product line : Describe the product or service you are offering, including any copyright or plans for patenting.
• Marketing and sales : Discuss your marketing and sales strategy. Discuss your pricing, key metrics, and sales plan.
• Funding request : If you are a company looking for funding, here is where you outline the capital you are requesting and where it will be allocated.
• Financial projections : Include projections for your company’s revenue and expenses. Consider including an income statement, balance sheet, and cash flow statement in this section.

A business plan is important because it helps clarify your action points, who you are, and what you offer, all in a coherent template.

Getting your business online is the next key step. In an ever-changing environment, it is important to know the tools, trends, and strategies for building a strong online presence to allow your business to grow.

Registering Your Domain

The first step is registering your name, or your website address. This can be in the form of your business name “.com.” To purchase your domain name, you can go to sites like GoDaddy or Namecheap . If you decide to build your website using WordPress, you will need to use a site such as these to host your website.

Web Hosting Companies

Alternatively, you can buy your domain name at a hosting company. These are companies like Shopify , Wix , or Amazon Web Services , that may also offer tools to build your website and release content on them. 

Website Design

A well-designed website is important for many reasons. Using a website builder, such as Mailchimp or Squarespace , can allow you to choose a theme, customize your pages, create relevant content, and set up a payment page.

Other key aspects of your website design include its functionality, simplicity, and ease of use. Allowing your potential customers to navigate the site intuitively will be key to their experience. Brand consistency—in your logo, colors, and typeface, for example—is also key to creating a unified brand.

Another essential part of website design is its mobile application. You’ll want to ensure that your website runs smoothly on mobile, that images load properly, that the text is legible, and that buttons are intuitive to click.

This step focuses on how to choose the right product or service to sell. At the heart of this choice is the goal of solving a customer’s problem. But there are a number of strategies you can use to identify your product idea.

For example, you might consider analyzing companies with high-profit margins, products that align with your passion, burgeoning trends, items trending on online marketplaces, and/or customer reviews.

With this in mind, analyze how this product will get to your customers. Additionally, you may consider products that are not available in stores in your local market but are offered in communities such as Europe or Japan, for example.

Marketing strategy and promotion is an essential driver of business growth. As the digital landscape evolves, it’s important to have an effective marketing plan that resonates with changing consumer preferences and needs.

Here are questions that companies can consider as they create their marketing strategy, navigating today’s environment:

• Impact, value, and growth : What are the goals and key performance indicators (KPIs) that will measure success for your business? How will you explain the value that the business provides to its customers and/or society? Create an “elevator speech”—a 30-second description of what you offer and why it’s special.
• Customer need and brand promise : How does the brand meet a customer’s need through its products and services?
• Customer experience : How will the business deliver the best experiences at each stage of the customer journey?
• Organizational model : How will the business operate to serve the customer with the most impact?

These will help you understand what types of strategies can have real impact.

Types of Marketing Strategies

Consider the following digital marketing strategies that can be used for your online business:

• Email marketing
• Social media marketing
• Paid advertising
• Search engine optimization (SEO)
• Content marketing
• Influencer marketing

Each of these presents a different way to reach your target audience, drive conversions, or build brand awareness, depending on your marketing goals.

You need to determine that for yourself. But before starting an online business, it’s important to assess the time, investment, and resources you’ll need to get it off the ground. While the barrier to entry can be quite low, it’s worth considering your goals and strategies for making it a reality.

However, compared with starting up a traditional brick-and-mortar business, the risks of launching an online business may be reduced due to lower upfront costs such as rent, staff, and materials, among others.

The short answer: yes. While it depends on the type of business you hope to pursue, there are many ways to set up an online business at very little cost. For example, you could offer your services doing freelance work, photography, bookkeeping, or personal training. The primary costs involved include setting up your business website, which can cost as little as $2 to $20 each year with companies such as GoDaddy.

There are a number of digital marketing strategies that online businesses can use, such as content marketing, email marketing, paid advertising, SEO, and influencer marketing. Each of these strategies can be useful, depending on your product and goals.

Starting an online business can be a powerful way to launch a new product or service while reaching a wider audience. With market research, a solid business plan, a strong website, and a digital marketing strategy, you can get started in growing your company effectively. As customers increasingly make decisions virtually, building an online business is vital to any business owner’s success.

Pew Research Center. “ For Shopping, Phones Are Common and Influencers Have Become a Factor—Especially for Young Adults .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Write Your Business Plan .”

Ogilvy. “ Getting Future Ready with Marketing Transformation ,” Page 15.

GoDaddy. “ How Much Does a Domain Name Cost? Find Out! ”

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Ascensus has entered into an agreement to acquire Vanguard’s Individual 401(k), Multiple Participant SEP (Multi-SEP), and SIMPLE IRA plans business.

Ascensus will assume recordkeeping and client servicing for Vanguard’s SIMPLE, Multi-SEP, and Individual 401(k) retirement plans, and Ascensus wilk increase the overall retirement plans under administration to nearly 280,000 plans.

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Watch CBS News

Some companies plan to increase return-to-office requirements, despite risk of losing talent

By Khristopher J. Brooks

Edited By Anne Marie Lee

Updated on: May 29, 2024 / 6:38 PM EDT / CBS News

A quarter of U.S. companies will require its workers to show up at the office more often next year, even though doing so may cause some productive staff members to leave.

That's according to new  findings  from ResumeBuilder.com which surveyed 756 employers at companies with return-to-office policies in place since 2021. RTO mandates have been one of the most divisive issues in corporate America since the nation emerged from the pandemic, with companies and employees often  clashing over policies.

Among companies planning to require an increased number of days in office, 86% cited productivity as the top reason for doing so. That was followed by a desire to improve company culture (71%), employee well-being (57%) and retention (55%). 

However, the findings of at least one study on RTO mandates seems to contradict those motives. Research from the Katz Graduate School of Business at the University of Pittsburgh, found that RTO mandates have no impact on companies' financial performance. It also found that RTO policies can cause a "significant decline"  in employee satisfaction . That may explain why 80% of companies in Resume Builder's survey said they have lost talent as a result of their RTO policy. 

"Unfortunately, I think many business leaders make assumptions about things like productivity, culture, and employee well-being,"  Julia Toothacre, resume and career strategist at Resume Builder, said the report. "Productivity is a result of clear expectations and good management. Culture is driven by people, not physical spaces, and employee well-being is more about how people are managed, their stress levels, and the amount of flexibility they have."

The survey also found that 45% of companies will not push employees to come into the office more often next year, choosing to leave their current RTO policy as is. Another 21% said employees will be allowed to come in less frequently in 2025.

Still, an overwhelming 93% of business leaders believe employees should be physically present in the office and therefore support RTO mandates. Most employers currently require that employees work in office a certain number of days, with 38% enforcing a minimum of three days per week. Amazon, Apple, and Starbucks are among the companies now requiring workers to come in three days a week.

As work-life balance becomes a higher priority for employees, however, Toothacre says companies can expect more walkouts as a result of RTO mandates.

"People may have moved and aren't willing to move again to keep their position," she said. "It's also possible that there are familial responsibilities that require a flexible schedule or the need to be at home. Some people also like working from home or remotely and don't want to return to an office environment."

ResumeBuilder.com drew its results from a May survey of business owners, human resource managers, supervisors, CEOs, senior managers and other top decision-makers at companies. The respondents were all over age 25, made over $75,000 a year and had an education higher than a high school diploma. 

Khristopher J. Brooks is a reporter for CBS MoneyWatch. He previously worked as a reporter for the Omaha World-Herald, Newsday and the Florida Times-Union. His reporting primarily focuses on the U.S. housing market, the business of sports and bankruptcy.

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• Best overall
• Best for exotic trips
• Best for trip interruption
• Best for medical-only coverage
• Best for family coverage
• Best for long trips
• Why You Should Trust Us

Best International Travel Insurance for June 2024

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate insurance products to write unbiased product reviews.

If you're planning your next vacation or trip out of the country, be sure to factor in travel insurance. Unexpected medical emergencies when traveling can drain your bank account, especially when you're traveling internationally. The best travel insurance companies for international travel can step in to provide you with peace of mind and financial protection while you're abroad.

Best International Travel Insurance

• Best overall: Allianz Travel Insurance
• Best for exotic travel: World Nomads Travel Insurance
• Best for trip interruption coverage: C&F Travel Insured

Best for medical-only coverage: GeoBlue Travel Insurance

• Best for families: Travelex Travel Insurance
• Best for long-term travel: Seven Corners Travel Insurance

How we rate the best international travel insurance »

Compare the Best International Travel Insurance Companies

As a general rule, the most important coverage to have in a foreign country is travel medical insurance , as most US health insurance policies don't cover you while you're abroad. Without travel medical coverage, a medical emergency in a foreign country can cost you. You'll want trip cancellation and interruption coverage if your trip is particularly expensive. And if you're traveling for an extended period of time, you'll want to ensure that your policy is extendable. 

Here are our picks for the best travel insurance companies for international travel.

Best overall: Allianz

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Good option for frequent travelers thanks to its annual multi-trip policies
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Doesn't increase premium for trips longer than 30 days, meaning it could be one of the more affordable options for a long trip
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Some plans include free coverage for children 17 and under
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Concierge included with some plans
• con icon Two crossed lines that form an 'X'. Coverage for medical emergency is lower than some competitors' policies
• con icon Two crossed lines that form an 'X'. Plans don't include coverage contact sports and high-altitude activities
• Single and multi-trip plans available
• Trip cancellation and interruption coverage starting at up to $10,000 (higher limits with more expensive plans)
• Preexisting medical condition coverage available with some plans

Allianz Travel Insurance  offers the ultimate customizable coverage for international trips, whether you're a frequent jetsetter or an occasional traveler. You can choose from an a la carte of single or multi-trip plans, as well as add-ons, including rental car damage, cancel for any reason (CFAR) , adventure sport, and business travel coverage. And with affordable pricing compared to competitors, Allianz is a budget-friendly choice for your international travel insurance needs. 

The icing on the cake is Allyz TravelSmart, Allianz's highly-rated mobile app, which has an average rating of 4.4 out of five stars on the Google Play store across over 2,600 reviews and 4.8 out of five stars from over 22,000 reviews on the Apple app store. So, you can rest easy knowing that you can access your policy and file claims anywhere in the world without a hassle.

Read our Allianz Travel Insurance review here.

Best for exotic trips: World Nomads

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Coverage for 200+ activities like skiing, surfing, and rock climbing
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Only two plans to choose from, making it simple to find the right option
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. You can purchase coverage even after your trip has started
• con icon Two crossed lines that form an 'X'. If your trip costs more than $10,000, you may want to choose other insurance because trip protection is capped at up to $10,000 (for the Explorer plan)
• con icon Two crossed lines that form an 'X'. Doesn't offer coverage for travelers older than 70
• con icon Two crossed lines that form an 'X'. No Cancel for Any Reason (CFAR) option
• Coverage for 150+ activities and sports
• 2 plans: Standard and Explorer
• Trip protection for up to $10,000
• Emergency medical insurance of up to $100,000
• Emergency evacuation coverage for up to $500,000
• Coverage to protect your items (up to $3,000)

World Nomads Travel Insurance  offers coverage for over 150 specific activities, so you can focus on the adventure without worrying about gaps in your coverage. 

You can select its budget-friendly standard plan, starting at $79. Or if you're an adrenaline junkie seeking more thrills, you can opt for the World Nomads' Explorer plan for $120, which includes extra sports like skydiving, scuba diving, and heli-skiing. And World Nomads offers 24/7 assistance, so you can confidently travel abroad, knowing that help is just a phone call away. 

Read our World Nomads Travel Insurance review here.

Best for trip interruption: C&F Travel Insured

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offers 2 major plans including CFAR coverage on the more expensive option
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Cancellation for job loss included as a covered reason for trip cancellation/interruption (does not require CFAR coverage to qualify)
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Frequent traveler reward included in both policies
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Up to $1 million in medical evacuation coverage available
• con icon Two crossed lines that form an 'X'. Medical coverage is only $100,000
• con icon Two crossed lines that form an 'X'. Reviews on claims processing indicate ongoing issues
• C&F's Travel Insured policies allow travelers customize travel insurance to fit their specific needs. Frequent travelers may benefit from purchasing an annual travel insurance plan, then adding on CFAR coverage for any portions of travel that may incur greater risk.

C&F Travel Insured offers 100% coverage for trip cancellation, up to 150% for trip interruption, and reimbursement for up to 75% of your non-refundable travel costs with select plans. This means you don't have to worry about losing your hard-earned money on non-refundable travel costs if your trip ends prematurely. 

Travel Insured also stands out for its extensive "reasons for cancellation" coverage. Unlike many insurers, the company covers hurricane warnings from the National Oceanic and Atmospheric Administration (NOAA).

Read our C&F Travel Insured review here.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. A subsidary of Blue Cross Blue Shield
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offers strong medical plans as long as you have a regular health insurance plan, but it doesn't have to be through Blue Cross
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offers long-term and multi-trip travel protection
• con icon Two crossed lines that form an 'X'. Multiple complaints about claims not being paid or being denied
• con icon Two crossed lines that form an 'X'. Does not provide some of the more comprehensive coverage like CFAR insurance
• con icon Two crossed lines that form an 'X'. Buyers who do get claims paid may need to file multiple claim forms

GeoBlue Travel Insurance offers policies that covers emergency medical treatments when you're abroad. While GeoBlue lacks trip cancellation coverage, that allows it to charge lower premiums than the other companies on this list. 

GeoBlue plans can cover medical expenses up to $1 million with several multi-trip annual plans available. It offers coinsurance plans for trips within the U.S. and 100% coverage for international trips. It also has a network of clinics in 180 countries, streamlining the claims process. It's worth noting that coverage for pre-existing conditions comes with additional costs. 

Read our GeoBlue Travel Insurance review here.

Best for family coverage: Travelex Travel Insurance

Trip cancellation coverage for up to 100% of the trip cost and trip interruption coverage for up to 150% of the trip cost

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Options to cover sports equipment
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Option to increase medical coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Can cancel up to 48 hours before travel when CFAR option is purchased
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Affordable coverage for budget-conscious travelers
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Includes generous baggage delay, loss and trip delay coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Optional "adventure sports" bundle available for riskier activities
• con icon Two crossed lines that form an 'X'. Only two insurance plans to choose from
• con icon Two crossed lines that form an 'X'. Medical coverage maximum is low at up to $50,000 per person
• con icon Two crossed lines that form an 'X'. Pricier than some competitors with lower coverage ceilings
• con icon Two crossed lines that form an 'X'. Some competitors offer higher medical emergency coverage

Travelex travel insurance is one of the largest travel insurance providers in the US providing domestic and international coverage options. It offers a basic, select, and America option. Read on to learn more.

• Optional CFAR insurance available with the Travel Select plan
• Trip delay insurance starting at $500 with the Travel Basic plan
• Emergency medical and dental coverage starting at $15,000

Travelex Travel Insurance offers coverage for your whole crew, perfect for when you're planning a family trip. Its family plan insures all your children 17 and under at no additional cost. The travel insurance provider also offers add-ons like adventure sports and car rental collision coverage to protect your family under any circumstance. Got pets? With Travelex's Travel Select plan, you can also get coverage for your furry friend's emergency medical and transportation expenses. 

Read our Travelex Travel Insurance review here.

Best for long trips: Seven Corners

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Diverse coverage options such as CFAR, optional sports equipment coverage, etc.
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Available in all 50 states
• con icon Two crossed lines that form an 'X'. Prices are higher than many competitors
• con icon Two crossed lines that form an 'X'. Reviews around claims processing are mixed
• Trip cancellation insurance of up to 100% of the trip cost
• Trip interruption insurance of up to 150% of the trip cost
• Cancel for any reason (CFAR) insurance available

Seven Corners Travel Insurance offers specialized coverage that the standard short-term travel insurance policy won't provide, which is helpful if you're embarking on a long-term trip. You can choose from several plans, including the Annual Multi-Trip plan, which provides medical coverage for multiple international trips for up to 364 days. This policy also offers COVID-19 medical and evacuation coverage up to $1 million. 

You also get the added benefit of incidental expense coverage. This policy will cover remote health-related services and information, treatment of injury or illness, and live consultations via telecommunication. 

Read our Seven Corners Travel Insurance review here.

How to Find the Right International Travel Insurance Company 

Different travelers and trips require different types of insurance coverage. So, consider these tips if you're in the market to insure your trip. 

Determine your needs 

Your needs for travel insurance will depend on the type of trip you're taking. You'll need to consider your destination and what you'll be doing there, either business, leisure, or adventure traveling. Policies covering adventure sports and activities will cost more. Longer, more expensive trips will also cost more. 

Research the reputation of the company 

When researching a company, you'll want to closely review the description of services. You'll want to see how claims are handled, any exceptions, and limitations.

You'll also want to look at the company's customer reviews on sites like Trustpilot, BBB, and Squaremouth, as this will provide insight on the quality of customer service and the claims process. You should also take note of whether companies respond to customer reviews.

Compare prices

You can get quotes through a company's website or travel insurance aggregators like InsureMyTrip and VisitorsCoverage. You'll need to be prepared to provide the following information about your trip:

• Trip destination(s)
• Travel dates
• Number of travelers
• Traveler(s) age/birthday
• State of residence
• Total trip cost

For companies that offer travel medical insurance, you'll also want to play around with the deductible options, as they can affect your policy premium. 

Understanding International Travel Insurance Coverage Options

Travel insurance can be confusing, but we're here to simplify it for you. We'll break down the industry's jargon to help you understand what travel insurance covers to help you decide what your policy needs. Bear in mind that exclusions and limitations for your age and destination may apply. 

Finding the Best Price for International Travel Insurance

Your policy cost will depend on several factors, such as the length of your trip, destination, coverage limits, and age. Typically, a comprehensive policy includes travel cancellation coverage costs between 5% and 10% of your total trip cost.

If you're planning an international trip that costs $4,500, you can expect to pay anywhere from $225 to $450 for your policy. Comparing quotes from multiple providers can help you find a budget-friendly travel insurance policy that meets your needs.

Why You Should Trust Us: How We Reviewed International Travel Insurance Companies

We ranked and assigned superlatives to the best travel insurance companies based on our insurance rating methodology . It focuses on several key factors, including: 

• Policy types: We analyzed company offerings such as coverage levels, exclusions, and policy upgrades, taking note of providers that offer a range of travel-related issues beyond the standard coverages. 
• Affordability: We recognize that cheap premiums don't necessarily equate to sufficient coverage. So, we seek providers that offer competitive rates with comprehensive policies and quality customer service. We also call out any discounts or special offers available. 
• Flexibility: Travel insurance isn't one-size-fits-all. We highlight providers that offer a wide array of coverage options, including single-trip, multi-trip, and long-term policies.
• Claims handling: The claims process should be pain-free for policyholders. We seek providers that offer a streamlined process via online claims filing and a track record of handling claims fairly and efficiently. 
• Quality customer service: Good customer service is as important as affordability and flexibility. We highlight companies that offer 24/7 assistance and have a strong record of customer service responsiveness. 

We consult user feedback and reviews to determine how each company fares in each category. We also check the provider's financial rating and volume of complaints via third-party rating agencies. 

Read more about how Business Insider rates insurance products here.

International Travel Insurance FAQs

The best insurance policy depends on your individual situation, including your destination and budget. However, popular options include Allianz Travel Insurance, World Nomads, and Travel Guard. 

You should pay attention to any limitations regarding covered cancellations, pre-existing conditions, and adventure activities. For example, if you're worried you may have to cancel a trip for work reasons, ensure that you've worked at your company long enough to qualify for cancellation coverage, as that is a condition with some insurers. You should also see if your destination has any travel advisories, as that can affect your policy. 

Typically, your regular health insurance won't cover you out of the country, so you'll want to make sure your travel insurance has adequate medical emergency coverage. Depending on your travel plans, you may want to purchase add-ons, such as adventure sports coverage, if you're planning on doing anything adventurous like bungee jumping.

Travel insurance is worth the price for international travel because they're generally more expensive, so you have more to lose. Additionally, your regular health insurance won't cover you in other countries, so without travel insurance, you'll end up paying out of pocket for any emergency medical care you receive out of the US.

You should purchase travel insurance as soon as possible after making payment on your trip. This makes you eligible for add-ons like coverage for pre-existing conditions and CFAR. It also mitigates the chance of any losses in the days leading up to your trip. 

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