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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

structure presentation english

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

structure presentation english

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

structure presentation english

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

structure presentation english

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

structure presentation english

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

structure presentation english

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

structure presentation english

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

structure presentation english

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

Ask your audience questions with SlideLizard

  • an informative
  • an entertaining
  • an inspiring
  • or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Structure of a good presentation including introduction, main part and conclusion

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Icebreaker polls with SlideLizard

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Make your presentation interactive by using SlideLizard

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Feedback function of SlideLizard

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

Short presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

Tell a story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

Chronological structure of a presentation

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

  • What could be
  • A moment to remember
  • Promise of “New Bliss”

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About the author.

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Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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Frantically Speaking

Presentation Structures: Everything You Need to Organize Your Talk

Hrideep barot.

  • Presentation , Public Speaking , Speech Writing

Presentation Structure

A presentation structure includes an introduction, context, main body, conclusion, and scope for questions. Depending on the type of presentation you’re doing, this format can change. The article discusses various considerations for each section of a presentation structure.

For presentations to be understood and create a good impression, they can’t be haphazard. It has to have some sort of pre-planned presentation structure that is both logical and simple enough. Depending on the type of presentation you’re doing, there are likely some basic frameworks available that people tend to follow. Before we delve into the format, let’s consider key points to consider when planning a presentation.

How do you structure and plan a presentation?

We plan a presentation by considering the type of presentation, who our audience is, ideating the purpose, and formulating subtopics through research.

Consider the type of presentation

This leads to understanding the ideal flow to convey your content best. For instance, for persuasive presentations, you could use creative ways to convey what is best about a product, such as starting with a story about how it has helped many people achieve something.

On the other hand, for a progress presentation at your workplace, you might have conventions about what is expected, which must be followed precisely.

A few other types of presentations include:

  • Informative presentations
  • Instructive presentations
  • Motivational presentations
  • Analytical presentations

You might also want to consider if you want audience interaction and put that into the structure accordingly. While some allow questions mid-presentation for smaller audiences, it is typically left towards the end.

Consider your audience’s knowledge level and interests

This will determine if you can assume a particular knowledge base and not include it in your presentation structure or if you have to start off with basics and build up on that.

For instance, if you’re teaching 1st-year students about something, you might start with basics. But for graduates, a similar format would be unnecessary as they might have already learned about it.

Similarly, if your purpose is to deliver something entertaining, knowing about the interests and values of your audience helps a ton.

The most simple way is demographics. It’s typically quite easy to find out the expected age group, gender, etc of the audience. This information can help you have a basic idea of the sort of experiences they go through, which helps formulate an understanding.

Consider the purpose of your presentation

While this may seem obvious, many of us lose track of the main purpose and spend too much time on remotely related content. This diverts attention from the topic and might even cause boredom.

For example, if you’re advocating for some social action, it would be beneficial to stay on the topic itself, like the pros, cons, what can be done practically, etc. Instead, if the presenters spend more time criticizing others, the presentation will fall short of its purpose.

Few other examples of different purposes your presentation could have:

  • Entertainment
  • Providing information
  • Telling your story
  • Proposing ideas
  • Discussing future plans for the company

Research your topic and start noting down the subtopics

Skip this if you already know exactly what needs to be a part of your presentation, and plan to include just that. While looking up your topic, you’ll discover the various sub-topics within that field. After you start noting them down, you can organize later what comes under which to build a structure.

Here is a guide on short presentations that you might be interested in.

So with these three considerations and subtopics in mind, we’re good to go over to decide our final structure.

presentation format

What is the best presentation form?

The best presentation format is one that includes the introduction, context, main body, conclusion, and questions.

Here, we will discuss a template or structure for a typical presentation.

Introduction

  • Greet the audience and introduce yourself, e.g., what you do and why you’re here
  • The purpose of your presentation
  • The flow or outline gives a sense of what they can expect
  • Depending on the topic and audience, you might have to provide more or less context about your topic
  • This could include a brief history, terminologies, the current market status, the current status of the field, etc.
  • Includes the full depth of the primary purpose of the presentation
  • All major chunks of data, including examples, evidence like research studies, etc, are included here
  • Care needs to be taken at times to ensure that your introduction and context are not taking up so much time that the main body isn’t receiving enough attention. Ever wonder if a presentation can be too short? Check out this article .
  • Bring emphasis to the main takeaways
  • Thank your audience if they have been a good one
  • Take questions and encourage healthy discussion
  • End with sharing ways they can address their questions later

To make sure that the structure works out, it is important that you practice your presentation. This will also tell you if you’re falling within the time constraints. Here is a guide on how you can go about practicing your presentation.

5 Ways to Structure Your Presentation

The five ways include ordered, problem-solution, comparative, storytelling, and demonstrating structures.

1. Ordered Structure

The presentation follows a logical sequence starting with an introduction, main points, and then conclusions. This is what this article has focused on, as it’s the most straightforward method and tends to be very clear for the audience. However, for presentations that do not follow a clear progression, this may not be useful.

2. Problem-Solution Structure

This is useful when persuading the audience. You explain the problem (+ its importance and impact) and then provide a solution that motivates the audience to take it. This could be in the form of a product, a particular method of communication, some technical thing, etc. There should be a decent amount of time spent on the benefits of the solution as well as the exact “How?” to implement it to make the audience convinced. It helps to address any questions or barriers you expect them to have during the speech itself.

3. Comparative Method

This is useful when you want to highlight the benefits of something over alternatives . It is ideal to first fully address the alternatives by talking about their benefits and limitations. Then you lastly talk about the solution that you possess that effectively addresses the other limitations or is in some way a better choice than others, based on your arguments.

Alternatively, if you do not want to highlight the benefits of something particular and just form a comparison that demonstrates the pros and cons of different subjects in an unbiased manner, this technique is still used. For instance, how the main benefit of a product is practically useful for the consumer in comparison to the main benefit of another product can be discussed.

4. Storytelling Structure

This is useful when your goal is just to tell a story. This could be to explain the context or history of a company. It could also serve to talk about yourself and how you got there. A story will typically have an introduction, a complicating factor that introduces some challenges, and then an ending that highlights the importance of some action or belief. 

You may also go in a timewise order when explaining a story. This might take away from the thrill but is useful nonetheless when it is required for the audience to properly understand what is being conveyed. Storytelling can be done in various ways, so feel free to find your own structure.

5. Demonstration Structure

This is useful when demonstrating products or services . The benefits of the product/service are highlighted and it is demonstrated showing those capabilities. The goal should be on persuading the audience that it is useful to them for their needs.

How to structure a scientific presentation?

Structuring a scientific presentation typically includes an introduction, methods, results, and discussion.

This typically follows the below format, but depending on the university/conference guidelines, you’ll have to adjust accordingly. The rest of the sub-topics revolves around these sections.

  • Introduction/Background 
  • Literature review (if applicable)
  • Acknowledgments (often optional)

After this, time is given to take questions.

How do you structure a presentation script?

The presentation never includes the full extent of the information. It’s just a concise version of what you’re speaking that adds as a visual aid at times while also highlighting major points. 

The script is where the major content lies. The structure remains the same, but the content is greater in depth .

Sample Presentation Script

To make it easier for you to understand how you can structure your presentation script, here is a sample script for a presentation on the topic: Importance of Public Speaking.

This follows the same flow introduced earlier- introduction, context, main body, conclusion, and questions.

Title: Importance of Public Speaking

Slide 1: Why is Public Speaking Important?

Greetings, ladies, and gentlemen. Today, I will be exploring the importance of public speaking. My name is John, and I’m thrilled to discuss with you how improving our public speaking abilities may make a significant difference in our quality of life in the personal, social, and professional domains.

Slide 2: Introduction

Public speaking involves persuading an audience with a well-organized message. It is an essential part of our daily lives. We use it when we make conversation in social groups as well as when we address enormous crowds at social gatherings. It is a highly multifaceted and effective tool.

I will start off by giving some information about the context, moving on to its benefits, which is the main crux of our presentation, and then we will spend some time concluding.

Slide 3: Context

Effective communication is essential in our globally interconnected society. Speaking in front of an audience enables us to express our views and thoughts clearly and firmly. It facilitates the development of solid bonds and influences others, and acts as a catalyst for constructive change. Public speaking may open doors of opportunity and propel achievement for anyone, whether they are a student, professional, or member of the community.

Slide 4: Personal Development

Public speaking increases self-esteem and confidence, which are quite rudimentary to our self-efficacy. Effective communication skills help us to be more assertive and feel more in control of our lives. Research suggests that having an internal locus of control (i.e., feeling in control) leads to better outcomes in our personal lives as well as greater mental health.  As we organize our ideas and arguments through public speaking, it improves critical thinking and organizational abilities. Furthermore, as we interact with others during talks and Q&A sessions, public speaking also enhances our listening abilities.

Slide 5: Professional Advancement

The ability to speak in front of an audience effectively is highly essential in most workplaces.

You ask Why? Well, it is because we are better able to communicate our qualifications and worth to potential employers, which enhances our performance in job interviews. Secondly, our influence within organizations grows when we can make a strong case for our points in meetings and conferences.

Next, for leadership positions, where success depends on inspiring and motivating others, public speaking is critical. And in general, you’ll need public speaking in any meeting or any talk you would typically deliver in front of a bunch of people. 

Slide 6: Conclusion

Public speaking is a sought-after, multifaceted, and handy skill across many settings. It gives us the ability to inspire others, tell our stories, and make a lasting impression. Strong public speaking abilities help us communicate clearly and lead with influence in many facets of our lives.

Slide 7: Questions

I appreciate everyone here for being a great audience and cooperating wonderfully throughout the presentation. Now I will be taking any questions you all have. Feel free to discuss this now or reach out to me after the session is over.

Slide 8: Thank you

I want to thank you all for being here today.

I hope that the presentation did well to emphasize the importance of public speaking and perhaps motivated at least some of you to work on improving your abilities. We will end here.

[End of presentation]

Here are some tips for delivering an effective presentation.

We considered a few key points for presentation structure and the typical format that can be followed. We also covered five ways you can structure your presentation and the format for a scientific presentation. Lastly, we covered a sample script for presentations.

Public speaking coaching is a great way to increase your skills and get better at presentations as well.

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52 Phrases for Better Flowing English Presentations

/ Steven Hobson / Business English , English Presentations , Vocabulary

English Presentations - Impactful English

Do you give English presentations at work, but feel that you could communicate your message in a more objective, fluid way?

Maybe you have an English presentation coming up and want to make sure that your speech is clear and structured so that your audience doesn’t lose concentration and stays with you all the way to the end.

A technique that can help you achieve objective, clear, and structured English presentations, is to use linking phrases that join the separate parts of your presentation together.

English presentations normally consist of an introduction, the main body, individual parts of the main body, and the ending or conclusion.

To help maintain your audience’s attention, you need to signal when you are going from one part to another.

In this article, I teach you 52 phrases that do exactly this – linking the different parts together, and therefore, making your presentation flow better. You’ll find that these phrases will act as ‘signposts’ for the audience when you finish one part and start another.

structure presentation english

52 Phrases to Improve the Flow of Your English Presentations

The introduction.

All good presentations start with a strong introduction.

There are a number of different ways you can begin your English presentation. Here’s a simple, but effective introduction structure which works for most types of business presentations:

Introduce – Introduce yourself and greet your audience. Introduce the presentation topic – Explain the reasons for listening. Outline – Describe the main parts of the presentation. Question policy – Make it clear to your audience when they can ask questions: during or at the end?

Here are some phrases which you can use to structure the introduction in this way:

1. Good morning/afternoon (everyone) (ladies and gentlemen). 2. It’s a pleasure to welcome (the President) here. 3. I’m … (the Director of …)

Introduce the presentation topic

4. By the end of the talk/presentation/session, you’ll know how to… / …you will have learned about… / 5. I plan to say a few words about… 6. I’m going to talk about… 7. The subject of my talk is…

8. My talk will be in (three parts). 9. In the first part… 10. Then in the second part… 11. Finally, I’ll go on to talk about…

Question Policy

12. Please interrupt if you have any questions. 13. After my talk, there will be time for a discussion and any questions.

Mini-course: fluency and confidence

 Main Body

Now that you have finished the introduction, we now need to transition to the main body, and its individual parts in a smooth way.

There are three parts of the main body of a presentation where linking phrases can be used:

Beginning the Main Body Ending Parts within the Main Body Beginning a New Part

Here are some phrases which you can use for these parts:

Beginning the Main Body

14. Now let’s move to / turn to the first part of my talk which is about… 15. So, first… 16. To begin with…

Ending Parts within the Main Body

17. That completes/concludes… 18. That’s all (I want to say for now) on… 19. Ok, I’ve explained how…

Beginning a New Part

20. Let’s move to (the next part which is)… 21. So now we come to the next point, which is… 22. Now I want to describe… 23. Let’s turn to the next issue… 24. I’d now like to change direction and talk about…

Listing and Sequencing

If you need to talk about goals, challenges, and strategies in your English presentation, listing phrases can help link these together and improve the flow of your speech. If you have to explain processes, sequencing phrases are helpful:

25. There are three things to consider. First… Second… Third… 26. There are two kinds of… The first is… The second is… 27. We can see four advantages and two disadvantages. First, advantages… 28. One is… Another is… A third advantage is… Finally…

29. There are (four) different stages to the process. 30. First / then / next / after that / then (x) / after x there’s y. 31. There are two steps involved. The first step is… The second step is… 32. There are four stages to the project. 33. At the beginning, later, then, finally… 34. I’ll describe the development of the idea. First the background, then the present situation, and then the prospect for the future.

After you have presented the main body of your English presentation, you will want to end it smoothly.

Here are typical sections transitioning from the main body to the ending of the presentation, and then inviting the audience to ask questions:

Ending the Main Body Beginning the Summary and/or Conclusion Concluding An Ending Phrase Inviting Questions and/or Introducing Discussion Thanking the Audience

Ending the Main Body

35. Okay, that ends (the third part of) my talk. 36. That’s all I want to say for now on (the 2017 results).

Beginning the Summary and/or Conclusion

37. To sum up… 38. Ok, in brief, there are several advantages and disadvantages. 39. To conclude… 40. I’d like to end by emphasizing the main points. 41. I’d like to end with a summary of the main points.

42. I think we have seen that we should… 43. In my opinion, we should… 44. I recommend/suggest that we… 45. There are three reasons why I recommend this. First, … / Second, … / Finally,…

An Ending Phrase

46. Well, I’ve covered the points that I needed to present today. 47. That sums up (my description of the new model). 48. That concludes my talk for today.

Inviting Questions and/or Introducing Discussion

49. Now we have (half an hour) for questions and discussion. 50. So, now I’d be very interested to hear your comments.

Thanking the Audience

51. I’d like to thank you for listening to my presentation. 52. Thank you for listening / your attention. / Many thanks for coming.

Linking phrases are like the skeleton which holds your presentation together.

Not only do they improve the flow and help guide the audience, but by memorizing them they can also help you remember the general structure of your presentation, giving you increased confidence.

To help you memorize, I recommend saying the linking phrases on their own from the beginning to the end of your presentation while you practice.

I also suggest memorizing the introduction word for word. By doing this, you will get off to a great start, which will settle your nerves and transmit a positive first impression.

structure presentation english

Author: Steven Hobson

Steven is a business English coach, a certified life coach, writer, and entrepreneur. He helps international professionals build confidence and improve fluency speaking English in a business environment.

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35 Powerful Presentation Phrases in English for Engaging Your Audience

Your palms are sweating. 

For a moment, your mind goes blank. 

All eyes are on you.

That moment right before you start presenting – as you take in your audience – is usually the scariest. The nervousness lessens with practice, but even the most frequent public speakers still get butterflies in their stomach sometimes. Whether you’re facing an entire room of people or looking at everyone through your laptop screen, giving a presentation can still be intimidating – or exciting, once you move beyond the fear. 

There’s an extra layer of challenge too if you have to speak in your non-native language. For a more professional-sounding and engaging presentation, we’ve compiled some of the most useful English presentation phrases below.

We’ll also explore what else you can do to make even more of an impact on your audience. With the right intonation, body language, and gestures, you’ll really be able to catch their attention and emphasize your points. 

If this sounds interesting to you, you should check out the Creativa business meeting mastery course . There’s an entire video episode about giving a stunning presentation. You’ll learn about how to structure your ideas, deliver a report, and conclude a discussion. It covers not only fluent native phrases but also body language demonstrations that you can apply to your work right away. 

On top of this, the course has plenty of other engaging, high-quality video episodes that help you present your best self in English. Curious about it? You can access a free video here . 

Delivering a Powerful Presentation 

To lay the groundwork for your presentation in English, here’s what you’ll have to do first:

Consider the audience  

You’re probably always going to need slides, but every presentation will be different – and the audience that you’ll be presenting to won’t always find the same points interesting. Because of this, you’ll have to tailor your message to them. What style of presentation would be a good fit? For example, some audiences would want to see a lot of number-crunching, while others might be looking for more personal storytelling .

Prepare a structure 

Structure is key in presentations. People have short attention spans, and they can be forgetful. At the end of the day, your goal is for them to remember at least the main points in your presentation. What message do you want to convey? Since you might be discussing a lot of information, you can make it more digestible by ensuring that there’s a logical progression and then ending with a summary. 

Whatever your topic is, it’ll benefit from having a well-defined structure to guide your audience from start to finish. For a cheat sheet on this, scroll down here to download a free PDF worksheet with exercises about structuring your presentation so you can be clear and convincing. This way, you can have a presentation that’s strong in all sections – beginning, middle, and end. 

Key Business Phrases

Once you’ve decided on the style and message of your presentation, you can take it up a notch by including certain English presentation phrases all throughout. Let’s break it down from start to finish: 

Introduction

This is when you’ll be warming up your audience before you proceed to your main points. 

Greeting the audience

If you’re presenting to people who aren’t too familiar with you, you can quickly introduce yourself and mention your role or company. 

  • Good morning, everyone. I’m glad to be able to present to all of you. 
  • Hello, everyone! It’s nice to see all of you today. I’m [name], the [position] from [company].

Describing your topic

After greeting the audience, you’ll be explaining to them what your presentation is all about. To set their expectations, you might show them an outline of the talk and mention if there’ll be any activities such as breakout discussions.

  • I’ll be talking about…
  • I’ll be talking about our financial metrics over the past year.
  • The topic of this presentation will be…
  • The topic of this presentation will be major trends in the logistics industry.
  • I’ll be discussing first the [first topic], next [second topic], and finally [third topic].
  • I’ll be discussing first the project’s ideation process, next our initial trial, and finally, presenting our results.

Addressing questions and technical concerns

People might be wondering if they can ask questions during your presentation, so you can clarify this at the start. If you’re providing handouts or presenting online, it’s useful to ask people to alert you about any technical concerns. 

  • Please feel free to ask any questions during the talk.
  • For questions, there will be a Q&A section at the end.
  • Can all of you see and hear me properly? Please let me know if you have any technical difficulties during the presentation.  

The body will make up the bulk of your presentation. Ideally, you would go through each of your points logically while letting your audience know when you’re moving on to the next section. 

The longer your presentation, the more important it is to use sequencing phrases. These act as cues that let your audience know where you are in the presentation. You can think of these as similar to detour signals that make the audience much more likely to get your meaning. 

  • First, let’s discuss the…
  • First, let’s discuss the initial spark for this idea.
  • Moving into [the next item / point] …
  • Moving into item 4, we can see that this is a major pain point for our target market.
  • This leads us to the next…
  • This leads us to the next section, where we’ll be looking at the facts and figures.

Linking is closely related to sequencing. Similar to writing, you can have a smoother presentation by connecting your ideas rather than suddenly jumping from one point to another. You can also refer back to points that you’ve mentioned before to make your presentation more cohesive. 

  • In connection to what I said earlier…
  • In connection to what I said earlier about growing our online presence, we can now look into potential social media campaigns.
  • What this means is…
  • What this means is that most of our growth is coming from a certain sector. Let’s analyze the data for this in the next section.
  • This ties in with…
  • This ties in with our survey findings about user reactions. I’ll go into detail about changes we’ve made to the app as a result.

Giving examples

To fully convey your point, you can bring up specific examples and case studies. These are much more memorable as well as engaging because you can tell these in the form of a story.

  • For example…
  • For example, costs were reduced significantly when we switched to the following materials.
  • To demonstrate this point…
  • To demonstrate this point, I’ll be showing you a video of a business that used this problem-solving method.
  • Here’s an example of…
  • Here’s an example of a seasonal product that our customers loved.

Showing visuals 

Visuals naturally attract people’s attention. If you’re using slides for your presentation, take the opportunity to include images, diagrams, infographics, or even charts. 

  • As you can see from this…
  • As you can see from this photo, we’ve redesigned our office space.
  • Here’s a diagram / picture / chart that shows…
  • Here’s a diagram that shows a high percentage of people are comfortable with online shopping.
  • If you look at this…
  • If you look at this infographic, you can see that the new color palette comes off as fun and casual.

Citing data

Citing data from research makes your presentation more persuasive. When you’re talking about results that you’ve achieved, try to bring up actual numbers – this can go a long way towards impressing your audience. 

  • According to this study…
  • According to this study from [journal], 65% of eCommerce companies are looking for more efficient payment methods.
  • Based on our research…
  • Based on our research, the most enthusiastic buyers of wellness products in this city are in the 20 to 30 age range.
  • Looking at the data…
  • Looking at the data, you’ll notice that there’s been an 18% spike in sales since we migrated our platform.

Restating an idea

Sometimes you’ll want to restate an idea so it’s easier to understand. This also serves to emphasize it. Because of the repetition, people are more likely to remember it compared to if you’d only mentioned it once. 

  • In other words…
  • In other words, partnering up with this client can make our operations more efficient and seamless.
  • Another way of saying this is…
  • Another way of saying this is that there might actually be more demand than supply by next year.
  • What I mean is…
  • What I mean is we’re already more than halfway to our business objective.

Handling technical issues

When you’re presenting on video call, all kinds of glitches can happen. Someone might have connection issues, you might have to figure out an app feature you’ve never used before, or background noises might keep interrupting your call. The phrases below can be very handy in these kinds of situations.

  • If you can’t hear me, can you type in the chat, please?
  • Could everyone mute their mic? There’s a lot of background noise.
  • Sorry. The call dropped. I’m back through.

Concluding the Presentation 

By this time, the hardest part is already over! Still, you’ll have to wrap up your presentation nicely by going over the key takeaways during the conclusion. Your audience might also have questions that they’ll want you to address.

Summarizing the presentation

Out of everything that you’ve discussed, what would you like people to get out of it? A short summary towards the end serves to highlight your main ideas. 

  • To wrap up…
  • To wrap up, I’d like to point out three major takeaways.
  • As a summary…
  • As a summary of this report update, I would say we have seen a positive uptick in our workflow and productivity.
  • All in all…
  • All in all, we believe we’ve seen good results for this stage of our progress.

Thanking the audience

Similar to your greeting at the start, it’s common to address your audience again towards the end by thanking them for their time. 

  • Thank you for listening!
  • Thank you to everyone for being here. 
  • I’d like to thank you all for coming here.

Addressing questions

If you’re open to questions from your audience, you can have a short question-and-answer session after your presentation. 

  • Do you have any questions or clarifications?
  • Feel free to ask me about any of the points I made during the presentation.
  • Let me know if you have any questions. 

Practice is Crucial

When you’re all set with the content of your presentation, the next step is to practice your delivery. Regardless of how well you know the topic of your presentation, practicing it at least once will help you be more confident. You’ll discover potential issues that you can fix too before you go live. 

Do a run-through

The most basic way to practice is to do a run-through of your entire presentation . Set a timer on your phone, open up your slides, then start talking – all while imagining that you’re already presenting to your audience. Since you’re acting as if it’s in real-time, this means avoiding any pauses where you have to look up information. 

A run-through can pinpoint any weaknesses in your presentation, and you’ll notice any parts where you might be uncomfortable talking. You’ll also be able to see how much time you’ve spent so you can pace yourself accordingly.  

Record yourself

A more intensive version of the run-through basic would be to record yourself presenting. You can either record your voice or take a full video of yourself. People often notice that they use filler words a lot such as “um” or “uh.” You’ll also be able to check your pronunciation and whether you sound confident and natural all throughout.

Since body language can make or break your delivery, watching a video of yourself presenting is an incredibly effective way to improve your performance. Do your facial expressions match what you’re saying? Are you maintaining good posture throughout and making efforts to connect with the audience?   

When you combine a confident, approachable body language with the right business vocabulary, your ideas shine through better than ever. You can get a play-by-play of how exactly to do this with the Creativa business meeting mastery course . It features video sections that are all about making powerful transitions and expressing your points clearly during presentations. You’ll learn about specific native English phrases and gestures so you can move fluidly from one idea to the next. 

Together with the other episodes, the course dives deep into how you can be a strong communicator during professional meetings. For a preview, check out this free episode .  

Presenting on Video Call

Technical issues happen often enough in face-to-face presentations, but they’re even more frequent during video calls. To avoid any awkward delays when you’re presenting, get comfortable with the platform that you’ll be using. 

If it’s a face-to-face presentation, double-check your slides and make sure any images or videos are showing properly. For video calls, try doing a test call on the app or even call up a friend to practice. You can also get familiar with the app’s basic features, such as screen-sharing or inviting people to breakout rooms. 

But sometimes, even when you’ve practiced your presentation perfectly on video call, the unexpected can still happen. Scroll down here to download a free worksheet that we made precisely for dealing with technical issues in presentations. You’ll get an extensive list of English phrases to use for all sorts of video call glitches, along with practical tips for handling them in the moment. With enough preparation, you’ll be able to roll with surprises and conquer even video call presentations. 

Let’s explore some of the most common glitches (and how you can deal with them gracefully!):

Situation 1: You’re having a hard time hearing other people because of their laggy connection. 

For a presentation to work, everyone needs to have a decent internet connection. If someone’s connection drops, they won’t be able to see or hear you properly, and you won’t understand what they’re trying to say, either. In this case, let them know right away that you can’t hear them. You can also ask them to talk to you over chat instead. 

Example Phrases:

  • [Name], you’re cutting in and out. Would you mind reconnecting?
  • Audio problems – can you type it on chat instead?

Situation 2: You get disconnected from the call. 

In the case that it’s your connection that’s faulty, you might have to disconnect then reconnect your call. This can be awkward because it interrupts the flow of your presentation. Alerting your audience using certain English phrases can reassure them while getting you back on track with what you were saying.

  • Sorry, guys, dropped call. But I’m back.
  • Connection problems, everyone. Gonna log out and back in. 

Situation 3: People are having a hard time figuring out how to turn on their audio or video.

Another reason why you’d want to be really familiar with the video platform is you might have to coach people when they experience glitches. It’s almost expected that a few people might accidentally forget to turn on their mic while speaking. Alternatively, they might have issues with turning on their camera.

  • I can’t see you, [name]. [Give instructions on how to turn on their video.]
  • I can’t see you, Fatima. Look for the camera icon and make sure there’s no red line through it.
  • Typing in chat: “Make sure your mic’s unmuted.” [Clarify how they’ll know if they’re unmuted.]
  • Typing in chat: “ Make sure your mic’s unmuted. There should be no red lines through it.

The best presentations excel in all three areas: content, structure, and delivery. 

Including some of the key English phrases above will upgrade your performance. Aside from setting a professional tone, these English presentation phrases set the pace for your audience so they’re aware of where you are in the discussion. Your message will sound clearer, and your audience will be able to follow your ideas better.

The basic rules for presentations are the same, whether you’re on a video call or stepping in front of a stage. With the tips above, you’re all set to prepare an amazing presentation in English.

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Updated for 2024 | 30 useful phrases for presentations in English

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For non-native speakers giving a presentation in English can be quite a challenge. There are just so many aspects to consider.  

Firstly, the audience. Do you know them well? If so, more informal language can be used. Or are they unfamiliar to you? If this is the case, then more formal expressions should be adopted. Whether you use more formal or informal language, it is important to engage the audience through positive body language and a warm welcome. Your tone of voice and changes in intonation are additional useful tools and you might consider asking them relevant questions (real or  rhetorical ). 

The  audience  also needs to see a clear and logical structure to follow you effortlessly. Useful linking expressions, when delivered well, provide  effective  ‘bridges’ guiding the audience from one point to the next.

Here are 30 useful phrases for presentations in English for effective  structure and linking.  

Introduction

  • Good morning/afternoon everyone and welcome to my presentation. First of all, let me thank you all for coming here today.
  • Let me start by saying a few words about my own background.
  • As you can see on the screen, our topic today is......
  • My talk is particularly relevant to those of you who....
  • This talk is designed to act as a springboard for discussion.
  • This morning/ afternoon I’m going to take a look at the recent developments in.....

Presentation structure

  • In my presentation I’ll focus on three major issues.
  • This presentation is structured as follows....
  • The subject can be looked at under the following headings.....
  • We can break this area down into the following fields....
  •  It will take about X minutes to cover these issues.
  • Does everybody have a  handout  / copy of my report?
  • I’ll be handing out copies of the slides at the end of my talk.
  • I can email the PowerPoint presentation to anyone who would like it.  
  • Don’t worry about taking notes, I’ve put all the relevant statistics on a  handout  for you
  • If you have any questions, I am happy to answer them
  • If you don’t mind, I'd like to leave questions until the end of my talk /there will be time for a  Q&A  session at the end...

Sequencing phrases

  • My first point concerns...
  • First of all, I’d like to give you an overview of....
  • Next, I’ll focus on.....and then we’ll consider....
  • Then I’ll go on to highlight what I see as the main points of....
  • Finally, I’d like to address the problem of.....
  • Finally, I’d like to raise briefly the issue of....

Highlighting information

  • I’d like to put the situation into some kind of perspective
  • I’d like to discuss in more depth the implications of....
  • I’d like to make more detailed recommendations regarding....
  • I’d like you to think about the significance of this figure here
  • Whichever way you look at it, the underlying trend is clear
  • I’d just like to finish with the words of a famous scientist/ politician/ author.......
  • Now let’s go out and create opportunities for...! 

Improve your confidence in spoken English with our General English course or  Individual English training   in our centre in London or online.

Hopefully, these phrases help you to vary your vocabulary for clear, well-structured presentations with a logical joined-up flow. The most important thing, of course, is that you are comfortable and confident in your delivery, which helps the audience feels relaxed and ready to be engaged by your subject matter. Good luck! 

Glossary 

Rhetorical  -  (of a question) asked in order to produce an effect or to make a statement rather than to elicit information 

Audience  -  spectators or listeners at a public event such as a play, film, concert, or meeting 

Effectiv e -  successful in producing a desired or intended result 

Springboard -  springboard is also something that provides an opportunity to achieve something  

Handout - a document given to students or reporters that contains information about a particular subject 

Q&A  – an abbreviation for ‘question and answer’ 

Related blog posts 

  • Business English Work and Careers: 50 words you need to know
  • Email writing: how to start and end an email in English  
  • 5 Tips for Polite and Diplomatic Language  

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Find out more about our  Business and Professional 25+ courses  in Canterbury and London. You can also take our  English for Work & Careers .  If you need to learn online, we offer  Online English Courses  and  Skype English lessons . 

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Posted: 13 February 2020

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7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

Written by: Orana Velarde

presentation structure - header wide

The most successful and memorable presentations have one thing in common.

They all tell a story.

No matter how many facts or charts need to be presented, incorporating stories into a presentation will keep your audience focused and intrigued.

Using stories to support data is a well-known technique in all aspects of public speaking, from motivational talks to in-company sales pitches.

Here’s a short selection of 8 easy-to-edit modern presentation templates you can edit, share and download with Visme. View more templates below:

structure presentation english

In this guide, we will look at 7 ways to structure your presentations using storytelling techniques to keep your audience engaged until the very end.

Look closely at each one to see which fits your presentation’s purpose best!

Planning Your Presentation Structure: Like Building a Lego Model

presentation structure 7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

Is it easier to separate the correct pieces before you start building?  Or is it better to search in a big bucket with mixed parts for every new piece you need?

We’re pretty sure you will pick the first option.  In the beginning, it might seem like this option would take longer, but the opposite is true.

The first step to a successful presentation structure is to brainstorm your ideas and combine them into a rough draft. But first, consider the message you want to relay to your audience.

RELATED: A Non-Designer's Guide to Creating Memorable Visual Presentations

The Message

What is the message you want to convey with your presentation?

A good starting point is to decide if it will be informative, entertaining, inspiring or persuasive.

In a business setting, you might want your presentation to do two of these things: inform and persuade. If you are a mindset coach for companies, then you might want to entertain and inspire.

The main message should be easy to grasp from the title on your first slide. Think of an appropriate way to word what you want to give your audience in one or two sentences. This can of course be changed later, but having a preliminary title will help get your ideas in order for what comes next.

RELATED: 150+ Presentation Topic Ideas for Students [Plus Templates]

Once you know which direction your presentation will take, it’s time to jot all your ideas down on paper to create a presentation outline and rough draft of all the points you will cover.

presentation structure presentation message entertain inform persuade inspire

7 Ways to Structure Your Presentation

Now that the brainstorming and rough draft are out of the way, it’s time to start structuring your presentation. This is when we introduce the storytelling aspect into the equation.

All the information you have gathered and organized in your rough draft now needs some attitude to really get your message across.

We are going to look at 7 different styles of storytelling structures that work great for presentations. They all have a different style of delivery and cadence. Choosing one for your presentation will depend on your message and who your audience is.

presentation structure 7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

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Fact and Story

The first structure we will look at is Fact and Story . The premise is that the presentation moves back and forth between facts and stories.

Presentation guru Nancy Duarte wrote about this presentation structure in her book " Resonate ." She suggests that mixing storytelling with the relay of facts can help your audience stay interested until the end of your presentation.

presentation structure facts and stories

According to Duarte, this type of structure should start off with an initial setting of the present reality: the “what is.” From there, an invitation to adventure is presented and the first instance of “what could be” is told as a story to illustrate how the initials facts can be improved.

This comparison of presenting the facts as what they are at the present moment with stories that show how things could be improved is what keeps your audience interested and waiting for more.

The conclusion should end at a high point, considerably higher than where it began. The audience should feel like they learned something and, at the same time, inspired to change.

This structure maintains a level of suspense and excitement, perfect for presentations that need to inspire AND inform.

This TED talk by David McCandless about the The Beauty of Data Visualization is a perfect example of the Fact and Story structure. He presents a collection of data visualizations which he created himself, along with a story of why he chose each particular set of data.

The topics he chose were extremely relevant to our present day and the audience related to all of them. The personal stories added to the intrigue and the audience left feeling like data visualizations are not only beautiful but also quite important.

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structure presentation english

The Explanation

According to Gavin McMahon, co-founder of fassforward Consulting Group , the presentation structured labeled as The Explanation is meant to teach new insights and abilities.

Its main purpose is to inform about a process or plan to either fix a problem or learn something new. A good way to incorporate storytelling into the structure is to show the progression of the facts along with the progression of a story.

the explanation presentation structure

The presentation progresses in an upward motion following these steps:

  • The Lay of the Land shows how things stand right now, what the destination is and how you plan to get there. The point is to get the audience excited and on board as quickly as possible by showing them the entire process straight up. Tell a story that relates directly to the introduction. Better yet, start with a story.
  • The Roadmap is a visual map of how you will get to the final destination and reach the resolution. Set the audience on the right track.
  • The First Step begins the adventure to get where you want to go.
  • T he Next Steps is the middle section of the presentation, where all the steps are laid out one by one.
  • Almost there is the catharsis where you look back at how much has changed and progressed since the first step.
  • The Arrival is the celebration of the end of the journey. The audience should feel like they have learned something new and gained new knowledge.

The Explanation structure can be used for presentations by consultants that want to teach new ways of doing things inside a company or department. It could also perfectly fit in a sales meeting where a presenter can explain their process of a masterful sales plan.

This TED talk by Amy Cuddy about how your body language shapes who you are is a great example of an Explanation structure. She tells us about her experiment on power poses and how they can affect the outcome of a difficult situation.

The presentation starts off with a discussion on the natural animal and human condition of power and ends with a personal invitation to change your life with a 2-minute practice of power posing.

If you are a lover of the show "Grey’s Anatomy," this is the idea behind the power pose that the neurosurgeons do before a big procedure.

As you know, a pitch in the business sense is when a presenter uses the power of a presentation or speech to convince the audience of something he/she believes will improve a system or solve a problem, according to Gavin McMahon, co-founder of fassforward Consulting Group .

The Pitch presentation structure is like a climb uphill that takes you over a hurdle and on to a positive resolution.

It shows how the presenter’s idea can really improve a situation. By using a real and relatable story, the pitch makes more sense and feels more important.

the pitch presentation structure

  • The Wind Up is a quick summary of what’s going on right now to presents the facts in a way that is easy to grasp and relatable to the audience.
  • The Hurdle presents the problem that needs to be solved . Relay the problem with a story so that the emphasis is doubled.
  • The Vision presents a glimpse into the main idea on how the problem can be solved.
  • The Options is the moment when two different options are laid out as possibilities to solve the initial problem. The idea is to give an average option first, followed by a great option second. If there have already been tests and experiments to prove these facts, then these are the story.
  • The Close is the point where the ideal option is presented as the best and only option.
  • The Fine Print tells the audience exactly how the problem will be solved, the steps that need to be taken and the tasks to be resolved.
  • The Hook is the uplifting conclusion to the presentation which relays an added bonus to the solution of the problem.

Use The Pitch presentation structure when you want to convince someone that your idea is the best for their problem. This structure also works when a new startup is looking for new funding or sponsorship opportunities.

This TED talk by Enric Sala about how to turn the high seas into the world’s largest natural reserve is a great example of a Pitch structure. He starts off with a story of how a group of fishermen revived an area of the ocean by stopping all the fishing there and turning it into a natural reserve.

Ten years later, that piece of ocean makes more money from scuba diving tourism than it ever did from fishing. He continues to talk about the same problem at a larger scale, the diminishing supply of fish and the destruction of the oceans.

His pitch to solve the impending problem is to turn the high seas into a natural reserve. He finishes by telling the audience that the plan is being pitched to the UN and that every individual can help their country abide by the new agreement if it goes through.

There is a well-known structure in literature called “The Hero’s Journey” which follows the plight of a main character from the beginning of a story to the end and leaves the reader feeling like they've learned a lesson they will never forget.

This type of presentation structure, The Drama , has a strong storytelling aspect. This is often used to tell the story of an influential company from founding days, through trials and tribulations, and then finishes with an inspiring show of success.

the drama presentation structure

Another perfect presentation for The Drama structure is an inspiring personal story.

These are the steps of a Drama style presentation structure:

  • One Fine Day . The introduction sets the stage with a situation where things are not perfect but just average. Imagine as if it were the first page of a book, where the setting is laid out and the audience gets an idea of a time and place.
  • The Challenge. Suddenly a problem appears that can’t be ignored. The things that need to be solved are presented as a challenge.
  • Descending Crisis . At this point, the problem is attacked head on but things gets worse until it hits rock bottom.
  • Rock Bottom. When all seems lost and everything is at its worst, the story arrives at a standstill. As an added bonus, the presenter can pause for effect.
  • The Discovery . This is the moment when a glimmer of light shows up and there is a discovery, a new way of resolving the problem.
  • The Rise . By discovering new abilities, the problem can be tackled in a positive way.
  • The Return . Not only are the problem and challenge resolved, the character and the audience break through and reach an unexpected happiness threshold, opening the world to a whole new range of possibilities.
  • The Lesson . The conclusion is reached with an unforgettable lesson and resolution. The audience will feel inspired, informed and entertained.

This TED talk by Adam Driver about his journey from Marine to actor is the perfect example of The Drama structure.

He begins the story by telling the audience about what his life was like before he joined the Marines and what drove him to do it.

He tells how the Marines became his family, and closest friends. Then, right before deploying to Iraq or Afghanistan, he had an accident that separated him from the Marines for good.

He continues to explain how he went on to become an actor, followed by the creation of his project to unify theater with military service.

His talk ends with an example of the theater pieces he coordinates to be presented at military camps. Listeners are left with their hearts full of a newfound hope for humanity.

RELATED: This Classic Storytelling Model Will Help You Give a Mesmerizing Presentation

Situation - Complication - Resolution

According to Gavin McMahon , co-founder of fassforward Consulting Group, most presentations in the realm of B2B sales and business consultancy follow the Situation - Complication - Resolution structure. It is a three-element storyline linked by the words  but  and  therefore .

situation complication resolution presentation structure

The starting point is The Situation , where current conditions are shown in an unbiased and transparent way. The situation connects to the next step through the word but .

A simple example: Our home decor company is selling pretty well this month, but…

This is when The Complication is presented.

In the above example, it could look something like this:

Our home decor company is selling pretty well this month, but  … we have been spending too much on international shipping.

When presenting The Complication , use facts to prove it. Present it as the challenge that needs to be overcome. The Complication is a low point, but from a low point we can only go up.

The final destination is The Resolution , which is connected to The Complication with the word, therefore .

Our home decor company is selling pretty well this month, but we have been spending too much on international shipping. Therefore,  we need to start using a new company that has a better price range and great service.

Back up all of your information with real facts and proof.

Situation - Opportunity - Resolution

A similar structure to the one above, the Situation - Opportunity - Resolution  replaces  Complication with   Opportunity . This three-part structure is also joined by the words  but  and  therefore .

The difference is that instead of the movement going down and then up, it goes slightly up and then levels out.

situation opportunity resolution presentation structure

This structure is perfect when you need to show that something is not that hard to fix; that the problem might not be so big after all and that the solution is easy to grasp.

A presentation that follows this structure could turn out to be quite short, if only the facts are presented, but that would leave the audience feeling like “is that it?” Adding an interesting story to help the audience relate makes the overall presentation more effective.

This TED talk by Adam Galinsky about how to speak up for yourself is a perfect example of the Situation - Opportunity - Resolution presentation structure. He starts off by saying: “Speaking up is hard,” and instantly everyone in the audience can relate.

He gives a few personal stories about times when he should have spoken up and others when he shouldn’t. He gives contextual proof and explanations about how sometimes we feel powerless, other times powerful, and how this affects if we speak up or not.

His solution to the problem is not a huge effort but rather a personal mindset change. The presentation ends with an inspiring quote by the speaker’s father which leaves the audience feeling like they will know exactly when it’s the perfect time to speak up, or not.

Hook, Meat and Payoff

This presentation structure, like The Drama, is deeply founded in the art of storytelling. While the Hero’s Journey is more of a literary technique,  Hook, Meat and Payoff is more like a spoken-word progression.

hook meat and payoff presentation structure

The idea is that with the Hook , the presenter gives the audience a sense of place and time, plus a situation that will put them at the edge of their seats, wanting more.

The Meat is the middle section and usually the longest part of the presentation where the story progresses and all the information is relayed in an interesting and inviting way.

The Payoff is the inspiring conclusion that circles back to the beginning and leaves the audience feeling inspired.

It's like when you come out of the movie theater: You feel better about yourself and the world around you, as if you've learned something important that will make your life a little better.

This TED talk by Jill Bolte Taylor about her stroke of insight is a perfect example of a Hook, Meat and Payoff presentation structure.

One of the most famous TED talks of all time, this presentation starts with her personal story of the time she suffered a brain hemorrhage and stroke.

She is a neuroanatomist; she studies brains for a living. Her experience of having a stroke is one of the deepest stories you'll ever hear about the union between science and spirituality.

Her presentation hook, a real human brain which she shows to the audience, very much grabs your attention. The meat of the talk is also entertaining and interesting; she has the audience laughing and crying right along with her.

In the end, she recounts the moment when she felt her body die and then woke up feeling like she was a different person. She had lost all capacities with the stroke, and it took her eight years to learn to talk and walk again.

The Payoff is her invitation to everyone to feel like they have Nirvana at their fingertips, that being conscious of the world around us is not an impossible task.

RELATED: 7 Storytelling Techniques Used by the Most Inspiring TED Presenters

Make a Storyboard

Now that we've looked at the seven different ways that you can structure your presentation with storytelling techniques, it’s time to make a storyboard.

A storyboard is what film makers use to set up the structure of their movie before filming it. It is created with the help of the screenplay, following the flow of the story. Each rectangle in the storyboard is a scene in the film.

Presenters use this process of storyboarding to set up their presentations because it really helps with productivity. A storyboard is essentially a visual draft of your presentation.

(A note for the “un-artistic”: Don’t worry about things looking amazing right now! Uneven squiggles and weird shapes work the same way as perfect squares. The designed and finished look will come later when you set it all up in the Visme editor.)

As you add the story aspect to your presentation, make sure you don’t get too wordy and try using visuals instead of too much text. Use one or two sentences at most for each slide.

The best way to make a storyboard is with index cards, using each card as a slide. You can add things or easily take them away before you even start to design the final draft.

If it makes things easier, you can take a look at some presentation templates in Visme to see how we've created different slides. This might visually inspire the cards in your storyboard.

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Build it with Visme

You are now ready to move on to the final step: building your presentation with Visme. Okay, you can create it with whichever presentation software you like, but we think you'll conclude Visme is one of the best choices out there.

Promotions aside, it’s time to bring it all to life.

First, open a new presentation canvas, then choose a template or start from scratch. When you start from a blank canvas in Visme, you can add pre-built slides one by one from the slide library.

Create your slides by following the storyboard. For an added bonus, you can use animations, videos and audio to make your presentation unique.

Record your own audio and voiceovers within Visme

If your presentation is meant to be seen on its own, online or sent as a scrollable PDF, there might need to be more text than on a visual presentation which accompanies a speech. You can try animating the text so it's not just a big block of words.

Using audio also helps, but if the viewer has their computer on mute, they might miss it. Make sure your first slide gives the instruction to turn up the volume.

If your visual presentation is going to be used as a backdrop for a speech, you can forgo some of the text and make it more visual.

Remember to rehearse your speech along with the slides so it all flows seamlessly. TED speakers suggest you rehearse a spoken presentation at least 10 times until it flows naturally.

If you need more help with your presentation design, don't forget to grab our free e-book below.

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Presentation structure: Tips & examples for the perfect presentation structure

A well-structured presentation is crucial to engaging your audience and getting your message across effectively. A clear presentation structure allows the audience to follow your thoughts and arguments easily and remember the information presented better. In this article, we give you a comprehensive guide to the perfect presentation structure and offer you helpful tips and examples to make your presentation a success.

The start of the presentation: raising interest and providing orientation

The beginning of your presentation is of great importance as it sets the tone for the entire talk and should arouse the interest of your audience. Start with a powerful introduction that introduces the topic and grabs the audience's attention. For example, you can use a relevant quote, an anecdote or a provocative question to arouse the audience's curiosity. Further tips and examples for presentation introductions. After you have aroused interest, you should give your audience a clear orientation by introducing the main points of your presentation. List the main points you will cover and make sure they are well structured. A guiding question can help you maintain the thread of your presentation and get your message across at the end.

The main part: An in-depth look at the topic

The main part of your presentation should take up most of your speaking time and cover the topic in depth. Here you have the opportunity to present your specialist knowledge and shed light on the topic from different perspectives. Structure the main part logically and use clear transitions to allow the audience to move smoothly between topics. Use verifiable arguments, valid facts and supporting examples to back up your statements. Graphics, images and diagrams can also be used to visually represent complex information and make it easier to understand. Make sure that your presentation slides are not overloaded and focus on the most important points.

The end: Summary and call to action

The end of your presentation is just as important as the beginning. Use this section to summarize the key points again and ensure that the key messages stick in your audience's mind. A clear conclusion gives your audience a final understanding of the topic. You can also use the conclusion to ask your listeners to take action. For example, if your topic is intended to draw attention to a problem, you can encourage your listeners to take action and do something. Offer them a simple invitation to take action and make it effective. Here are 7 examples of the perfect way to end your presentation.

An example of a good presentation structure

To give you a better idea of a successful presentation structure, here is an example of how you could organize your presentation:

1. Introduction

  • Arouse interest
  • Provide orientation
  • Ask the key question

2.Main section

  • Summary of the key points
  • Request for action

Find more tips for the optimal structure of a presentation here.

Creating a presentation - choosing the right tool

Choosing the right tool to create and deliver your presentation can make a big difference. Nowadays, there are a variety of technologies and platforms specifically designed to make presentations easier and more effective. One such tool that comes highly recommended is Collaboard. Collaboard is an online whiteboard that not only offers the ability to create engaging and interactive presentations, but also offers a variety of collaboration and interactivity features.

Here you will find detailed instructions on how to create a presentation with Collaboard.  With Collaboard, you can visually organize your thoughts and ideas, highlight parts of your presentation and even collaborate with others in real time. Plus, technical issues can be avoided as the software is cross-platform and runs in the cloud, meaning you can access it from anywhere and on any device. So, when you're planning your next presentation, remember: choosing the right tool can help you get your message across more effectively and make your presentation a success.

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The role of visualizations in building the presentation

Visualizations are a powerful tool in any presentation. Not only do they serve to make your presentation more visually appealing, but they can also help simplify complex information and make it easier for the audience to understand. Infographics, diagrams, images or even videos can be used to illustrate data, trends and correlations that would otherwise be difficult to convey. In addition, a well-designed visualization can help to keep the interest and attention of your audience. But be careful: make sure that your visualizations are not overloaded and present the content clearly and simply. They should support your message and not distract from it. Remember that a good visualization is worth a thousand words, and use it wisely to take your presentation to the next level.

Presentation structure: Your guide to success through clear structure and effective message delivery

A well-structured presentation is the key to success. By having a clear and logical presentation structure, you can ensure that your message is conveyed effectively and that your audience can understand your presentation more easily. Use the tips and examples in this article to make your next presentation a success.

Presentation structure - Frequently asked questions & answers

What is the best way to start my presentation.

An effective way to start a presentation is to include an interesting hook such as an amazing statistic, a personal story or a provocative question to grab the audience's attention.

How long should the presentation last?

The ideal length of a presentation depends on the context, but a good rule of thumb is that it should last no longer than 20-30 minutes to keep the audience's attention.

How many slides should I use for my presentation?

There is no hard and fast rule for the number of slides, but a common approach is to plan one slide per minute of presentation time. However, the most important rule is that each slide should have a clear purpose.

How can I ensure that my message is communicated effectively?

Make sure that your presentation is clearly structured and that every point you make contributes directly to your main message. Visualizations and examples can also help to get your message across more effectively.

What do I do if I feel nervous during my presentation?

It's normal to be nervous before a presentation. Take a deep breath, speak more slowly and remind yourself that you are the expert on your topic. Practice and preparation can also help to reduce nervousness.

How do I deal with questions or objections during my presentation?

Be open to questions and objections and see them as an opportunity to better understand your audience and cover your topic in more detail. Prepare in advance for possible questions and take time to answer each question carefully.

Which technology should I use for my presentation?

The choice of technology depends on your needs and the context. A good online tool like Collaboard can help you design and deliver your presentation effectively.

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How to Structure a Great Presentation

presentation structure, great presentation template

Today, visual communication is more important than ever. The time we spend in a home-office is rapidly growing . Not only that, but the interaction between us changed significantly in the last couple of years.

It’s completely normal to work with somebody for a long time, but never meet them in person. You can get customers, suppliers, investors anywhere on the globe—without the actual need to travel there personally.

Webinars have been with us for quite some time, but we can all agree that the number of webinar events is unprecedented. With those comes a variety of webinar services , so nowadays you are presenting through MS Teams, later participating in Google Hangouts, and tomorrow you are invited to a Webinarjam event.  

Even personal meetings are becoming fast-paced. Everybody has a lot to do. It is critical to communicate in a clear an simple way. 

This is why visual presentation is now more important than ever. It is not difficult to lay out an idea in 50 slides and give a two-hour presentation. But in the modern world, it is not possible to have such long interactions. 

A challenge is to put an idea on a few presentation slides and get your message across in five minutes. While this is an extreme example, in most cases this is what the presenter should strive for.

In this post, we will go over the main tips on structuring an informative, clear, and short presentation. 

You could also learn on the go by creating an account on Piktochart for free. Select one of our presentation templates to get started.

Considerations Before Structuring Your Presentation. 

Before we dive into actionable tips to get your presentation going, first let’s clarify some of the main points.

What is the goal of your presentation?

Making posters , infographics, or presentations; whatever your visual medium, you need to ask yourself what is its purpose. Is the main objective of your presentation to pitch investors ? Get new customers? Discuss an idea with your colleagues? 

Never do the presentation just because “it has to be done”. Your whole pitch will be much more efficient when you know exactly why you are doing it and where you need to get your audience to. 

Who is your audience? 

As for every marketing endeavor, the same goes for presentations —know your audience. It does not have to be exact research, but you must know the overall information. 

Age, profession, interests—the more you connect with your audience the more memorable will your presentation be. 

No matter the goal of the presentation, during your pitch, the audience is your client. And as a famous saying goes, “know your client”.

What are the main points?

Right at the beginning, establish the main points that you want your audience to remember. If I would ask one of the presentation participants in a week what was your pitch about—what would he/she answer? 

Presentation style

There are many ways how you can style (structure) your presentation. Which approach you will choose hugely depends on what is required from you. Let’s go over some of the most popular styles of the presentation: 

  • Short Presentation 

If you are one of many presenters that day, you will have a very limited amount of time to present your idea. In addition to that, you may be speaking after many people. So at this point, the audience is already tired and it is important for you to stand out.

In this situation, you must compress your ideas to as few points as possible. Your presentation will probably not have more than 3-5 slides. On these slides, only the main points will be included. 

Piktochart has many great templates that will help you create a pitch deck (or a quick presentation) in no time!  Sign up for free to create a visual.

structure presentation english

  • Guest Presenter

If you are one of the main participants of the program, you will have more time to present. Though it may not seem so, it is much easier to prepare for a longer presentation than for a short one. 

In this case, you may add more points to each slide, and speak more freely on the topic. 

  • Problem Solving

You may see this approach frequently on TED. Presenters briefly talk about themselves, then they describe the problem that exists there.

To emphasize its importance, they also describe the possible impacts of the problem not being solved. After the stage is set, they describe how they would solve it. 

  • Storytelling

We frequently see this approach in various motivational presentations. Storytelling is a great way to emotionally connect with the audience. All the stories start with an underdog. Why? Because everybody can relate. 

They go through struggles, setbacks, problems. Again—everyone can relate. They end with catharsis in a form of success or justice. For the last part, not many can relate but they can emotionally resonate with it as they too would like such an outcome for themselves. 

  • Demonstration

We all remember the presentation of the iPhone by Steve Jobs in 2007:

structure presentation english

Or the unveiling of the Tesla 3 model by Elon Musk:

structure presentation english

Rather than the speaker, the center stage is given to the product. This is what good demonstration-presentation should look like.  

The main topic becomes the product, so all the tips that we will discuss in this post must be related to it. 

There are many other niche styles of the presentation, but most of the ones you see (and do) will fall into one of the described categories. 

So since we established the main presentation styles, let’s dive a bit deeper into the way a good presentation would be structured.

Presentation Structure

While in the previous section we established what and to who we will be presenting. In this section, we will go over the main flow of your presentation.

In this section, I will use some examples. All of them come from Piktochart, and they are of course done for illustration purposes only—so please do not judge my creations too critically.

Also, for each section, I will be using a different visual template. Your presentation should of course be coherent in terms of style! 

  • Cover Slide

Through your presentation, you are telling a story and all good stories start at the beginning. Cover slides look professional when you present and they are a must when you are printing or sending.

structure presentation english

Nothing too complicated. Brief and to the point. The cover slide is there to establish the topic (or that audience knows that they are in the right room) and set an overall tone to the presentation. 

If you have a longer presentation, an agenda slide should be included. Sure, if you are going with a 5-minute sales pitch—skip this, but it is good to let your audience know what you will cover and how much time it will take.

structure presentation english

  • Profile Slide

It is important to establish authority with your audience. Why should they listen to you? What qualifications or experiences do you have? 

The profile slide is a great tool to establish your background and also to connect a bit. 

structure presentation english

I am not a big fan of jokes in presentations. Particularly when speaking to a bigger audience. What may seem like a witty joke to you, may be taken as not funny or even insulting by your audience. 

But if I would be considering a small joke, it would be in the profile slide. Do not overdo it, or don’t it at all if you are not sure about it. 

  • The Problem

The common pleasantries are behind us and now we are getting to the main part of a good presentation. It opens with The Problem.

For this post, I will not be explaining how to present a quarterly financial report (you may find plenty of report presentations here). But (as you may have noticed) we are rather having a look at how a sales deck, investment pitch, or product presentation may look like. 

structure presentation english

The problem slide will set out the main point of the presentation. This is when you are trying to seriously connect with your audience. 

In the case of a pitch—you are trying to present the problem in such a way that many people can relate to it. If nobody can relate—nobody will be interested. 

If you are just doing a presentation on the topic (not a sales pitch), you might want to draft this in a way that will explain the overall environment of the topic that you are to tell about—to set the tone of the whole presentation. 

The Solution

After the tone of the presentation is set, or in the case of a pitch—the problem is explained, it is time to deliver what everybody is here for. For the pitch it would be the solution, for the overall presentation—it would be just an explanation of things (or possibly your personal view on the matter). 

structure presentation english

As with everything else, the provided solution/explanation must be as simple as possible. It must directly tackle the problem/the tone of the presentation that you‘ve set in the earlier slide. 

The Conclusion Slide

After the main talk is done, close the presentation with the final slide. One of the teachings of leadership books (or pseudo-teachings) is that even if you are silent for the whole meeting, but in the end, you recap all that was said by others—you will be seen as a leader. 

Closing statement matters. Ending with a properly chosen inspirational quote is something that worked well for me. 

structure presentation english

Of course, it will depend on the overall theme and tone of your presentation. But first and last impressions matter. So make sure you close on a strong note. 

Right before the closing slide, it is good to set up a “stop slide” which will remind you that now is a good time to take some questions.

structure presentation english

You may start with a couple of pre-written questions to get the discussion going and then see if there are some questions from the public. 

Closing Slide

The final slide of your presentation will be the one with Thank You note and contact information.

structure presentation english

Make sure that you include the contact information, so you make it easier for everyone to find you. 

That is it. While it may seem like a lot of work, with Piktochart templates you will be much quicker. The brief slides that you see above took me a couple of minutes to make. 

So while we have the main structure of the presentation behind us, let’s have a look at some actionable tips that you should think of when preparing for your event or a webinar.

Presentation Tips

No matter what type of presentation awaits you, here are some presentation tips that will hopefully help you as much as they helped me:

  • When designing your presentation, make sure to leave space on the left or upper side. This will serve you well if you have to print and bind your presentation. 
  • Font type matters . It sets the tone for your presentation. Piktochart has lots of great combinations to choose from, but when in doubt, Helvetica and possibly Verdana will always look good. For tables with lots of numbers, Arial will be both readable and will fit the cells. 
  • This will force you to put less text on the slide. 
  • Always imagine that you are a 50+ investor sitting in a back row. How readable is your presentation for him/her? 
  • In small groups, take questions as you go . It will help you develop the topic and better feel out what your listeners are thinking about (worried about).
  • In bigger groups, leave the Q&A to the end of the presentation . Otherwise, it will be too messy and you will constantly get interrupted.
  • The presentation podium is an enemy . It will make you stand in one spot, with no movement, and monotonously monolog through your presentation. Do not do it. 
  • Use your voice . It is said that to get into the meditative state of trance, you have to hum on the same low frequency. You do not want that to happen to your listeners right? Do not be overly dramatic or emotional, but do not be afraid to give a rhetorical question or to give color to your presentation with the proper use of your voice. 
  • Do not read from your presentation . Your slides are there just so you can keep track of where you are in your story. Pay attention to the audience, not the presentation.
  • If possible, do not give out your presentation in advance . Your audience will read through it, make their conclusion about it and you will have no chance to explain all the nuances. 

The hardest part of a presentation is to start. When you are staring at a blank slide, it seems like it just can’t be done. You do not know where to put the pictures, how the titles should be, how the text will be laid out.

Here is where Piktochart’s online presentation maker comes to the rescue. Create an account for free and choose the design that seems to work for your topic and just start filling the blanks. As you will progress, the path will be much clearer.

Hopefully these tips on how to structure a presentation and how to present it will help you achieve your goal! 

Vlad Falin

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Starting a presentation in english: methods and examples.

  • By Jake Pool

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If you’re going to make it in the professional world, most likely you’ll have to give a presentation in English at some point. No reason to get nervous!

Most of the work involved lies in the introduction. You may or may not need an English presentation PPT file, your topic, audience, or time limit may vary, but a strong opening is a must no matter what! Everything that follows can build from the opening outline you present to your audience.

Let’s look at some guidelines for starting a presentation in English. If you can master this part, you’ll never have to worry about the rest!

Opening in a Presentation in English

While it’s important to have your entire presentation organized and outlined, planning and organization are especially important in the introduction. This is what will guide you through a clear and concise beginning. Let’s look at how to start a presentation with well-organized thoughts .

Introduction Outline

  • Introduce yourself and welcome everyone.
  • State the purpose of your presentation
  • Give a short overview of the presentation

As we say, it’s as easy as 1-2-3. (No need for a more detailed English presentation script!) Let’s examine the first step.

1. Introduce Yourself & Welcome Everyone

The self-introduction is your opportunity to make a good first impression. Be sure to open with a warm welcome and use language that is familiar and natural. Based on your audience, there are a few different expressions you can use to start your presentation.

If you’re presenting to coworkers who may already know you:

  • Hello, [name] here. I would like to thank you all for your time. As you may know, I [describe what you do/your job title] I look forward to discussing [topic] today.
  • Good morning/afternoon/evening everyone. Thank you for being here. For those who don’t know me, my name is [name], and for those who know me, hello again.

If you’re presenting to people you’ve never met:

  • Hello everyone, it’s nice to meet you all. My name is [name] and I am the [job/title].
  • Hello. Welcome to [event]. My name is [name] and I am the [job/title]. I’m glad you’re all here.

There are certainly more ways to make an introduction. However, it’s generally best to follow this format:

  • Start with a polite welcome and state your name.
  • Follow with your job title and/or the reason you’re qualified to speak on the topic being discussed.

2. State the Purpose of Your Presentation

Now that your audience knows who you are and your qualifications, you can state the purpose of your presentation. This is where you clarify to your audience what you’ll be talking about.

So, ask yourself, “ What do I want my audience to get from this presentation? ”

  • Do you want your audience to be informed?
  • Do you need something from your audience?
  • Do you want them to purchase a product?
  • Do you want them to do something for the community or your company?

With your goal in mind, you can create the next couple of lines of your presentation. Below are some examples of how to start.

  • Let me share with you…
  • I’d like to introduce you to [product or service]
  • Today I want to discuss…
  • I want to breakdown for you [topic]
  • Let’s discuss…
  • Today I will present the results of my research on [topic]
  • By the end of this presentation, you’ll understand [topic]
  • My goal is to explain…
  • As you know, we’ll be talking about…

When talking about the purpose of your presentation, stick to your goals. You purpose statement should be only one to three sentences. That way, you can give your audience a clear sense of purpose that sets them up for the rest of the presentation.

3. A Short Overview of the Presentation

The final step in starting your presentation is to give a short outline of what you’ll be presenting. People like a map of what to expect from a presentation.

It helps them organize their thoughts and gives a sense of order. Also, it lets the audience know why they’re listening to you. This is what you’ll use to grab their attention, and help them stay focused throughout the presentation.

Here are some examples of how you can outline your presentation:

  • Today, I’m going to cover… Then we’ll talk about… Lastly, I’ll close on…
  • We’re going to be covering some key information you need to know, including…
  • My aim with this presentation is to get you to… To do that we’ll be talking about…
  • I’ve divided my presentation into [number] sections… [List the sections]
  • Over the next [length of your presentation] I’m going to discuss…

That’s it! It’s as simple as 1-2-3. If you have a fear of public speaking or are not confident about presenting to a group of people, follow these three steps. It’s a simple structure that can get you off to a good start. With that in mind, there are other ways to bring your introduction to the next level too! Read on for bonus tips on how to really engage your audience, beyond the basics.

For a Strong Presentation in English, Engage your Audience

Presentations aren’t everyone’s strongest ability, and that’s OK. If you’re newer to presenting in English, the steps above are the basics to getting started. Once you’re more comfortable with presenting, though, you can go a step further with some extra tricks that can really wow your audience.

Mastering the skill of engaging an audience will take experience. Fortunately, there are many famous speakers out there you can model for capturing attention. Also, there are some common techniques that English-speakers use to gain an audience’s attention.

*How and when you use these techniques in your introduction is at your discretion, as long as you cover the 3 steps of the introduction outline that we discussed earlier.*

Do or say something shocking.

The purpose of shocking your audience is to immediately engage them. You can make a loud noise and somehow relate the noise to your presentation. Or, you can say, “ Did you know that… ” and follow with a shocking story or statistic. Either way, the objective is to create surprise to draw their attention.

Tell a story

Telling a story related to your presentation is a great way to get the audience listening to you.

You can start by saying, “ On my way to [location] the other day… ” or “ On my way here, I was reminded of… ” and then follow with a story. A good story can make your presentation memorable.

Ask your audience to take part

Sometimes a good introduction that captures attention will involve asking for help from the audience. You can ask the audience to play a quick game or solve a puzzle that’s related to your presentation. Also, you could engage the audience with a group exercise. This is a great way to get people involved in your presentation.

There are many more ways to engage the audience, so get creative and see what you can think up! Here are some resources that will help you get started.

Also, if you want to get better at public speaking (and help your English speaking too!), a great organization to know about is the Toastmasters . The organization is dedicated to helping you be a better speaker, and there are many local groups in America. They offer free lessons and events to help you master your English speaking, and also offer additional help to paying members.

The Takeaway

A presentation in English? No problem, as long as your introduction sets you up for success . Admittedly, this can be easier said than done. Native speakers and non-native speakers alike sometimes struggle with getting a good start on their English presentation. But the advice above can help you get the confidence you need to lay a good foundation for your next speech !

Jake Pool

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How to Organize Your Introduction for a Presentation [+ FREE Presentation Checklist]

May 1, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

How to Organize Your Introduction for a Presentation in English - Lesson

This lesson on how to organize your introduction for a presentation in English has been updated since its original posting in 2016 and a video has been added.

Getting ready to present in English? Here’s how to make sure your introduction for a presentation in English is successful.

But first… When you think about a presentation, I know you’re thinking about something like a TED video or a presentation at a conference. You’re thinking about a speech, with PowerPoint slides and a big audience.

But did you know we use the same skills when we share new information or ideas with our work colleagues? Or when we tell stories to our friends and family? The situation or speaking task may be different but we still use the same skills.

When presenting information or telling stories, we need to:

  • Capture a listener’s attention
  • Share information, ideas, or opinions
  • Give the important details
  • Make your information memorable
  • Get your audience (family, friends, colleagues or strangers) to agree, to take action, to change their mind, etc.

So today you’re going to learn how to take the first big step in your English presentation: how to start with a great introduction.

The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.

However, that first moment when you start to speak is often the hardest. Knowing how to best prepare and knowing what to say will help you feel confident and ready to say that first word and start your presentation in English.

Be sure to include these 5 things in your inroduction.

Lesson by Annemarie

How to Organize Your Introduction for a Presentation in English and Key Phrases to Use

Organize Your Introduction Correctly

Okay, first let’s focus on what you need to include in your English introduction. Think of this as your formula for a good introduction. Using this general outline for your introduction will help you prepare. It will also help your audience know who you are, why you’re an expert, and what to expect from your presentation.

Use this general outline for your next presentation:

  • Welcome your audience and introduce yourself
  • Capture their attention
  • Identify your number one goal or topic of presentation
  • Give a quick outline of your presentation
  • Provide instructions for how to ask questions (if appropriate for your situation)

Use Common Language to Make Your Introduction Easy to Understand

Great, now you have the general outline of an introduction for a speech or presentation in English. So let’s focus on some of the key expressions you can use for each step. This will help you think about what to say and how to say it so you can sound confident and prepared in your English presentation.

“The introduction is the most important part of your presentation. It is the first impression you’ll make on your audience. It’s your first opportunity to get their attention. You want them to trust you and listen to you right away.”

Welcome Your Audience & Introduction

It is polite to start with a warm welcome and to introduce yourself. Everyone in the audience will want to know who you are. Your introduction should include your name and job position or the reason you are an expert on your topic. The more the audience trusts you, the more they listen.

  • Welcome to [name of company or event]. My name is [name] and I am the [job title or background information].
  • Thank you for coming today. I’m [name] and I’m looking forward to talking with you today about [your topic].
  • Good morning/afternoon ladies and gentlemen. I’d like to quickly introduce myself. I am [name] from [company or position]. (formal)
  • On behalf of [name of company], I’d like to welcome you today. For those of you who don’t already know me, my name is [name] and I am [job title or background]. (formal)
  • Hi everyone. I’m [name and background]. I’m glad to be here with you today. Now let’s get started. (informal)

Capture Their Attention

For more information about how to best capture your audience’s attention and why, please see the next session below. However, here are a few good phrases to get you started.

  • Did you know that [insert an interesting fact or shocking statement]?
  • Have you ever heard that [insert interesting fact or shocking statement]?
  • Before I start, I’d like to share a quick story about [tell your story]…
  • I remember [tell your story, experience or memory]…
  • When I started preparing for this talk, I was reminded of [tell your story, share your quote or experience]…

Identify Your Goal or Topic of Presentation

At this stage, you want to be clear with your audience about your primary topic or goal. Do you want your audience to take action after your talk? Is it a topic everyone is curious about (or should be curious about)? This should be just one or two sentences and it should be very clear.

  • This morning I’d like to present our new [product or service].
  • Today I’d like to discuss…
  • Today I’d like to share with you…
  • What I want to share with you is…
  • My goal today is to help you understand…
  • During my talk this morning/afternoon, I’ll provide you with some background on [main topic] and why it is important to you.
  • I will present my findings on…
  • By the end of my presentation, I’d like for you to know…
  • I aim to prove to you / change your mind about…
  • I’d like to take this opportunity to talk about…
  • As you know, this morning/afternoon I’ll be discussing…

Outline Your Presentation

You may have heard this about presentations in English before:

First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.

It sounds crazy and weird, but it’s true. This is how we structure presentations in English. So today we’re focusing on the “First, tell me what you’re going to tell me” for your introduction. This means you should outline the key points or highlights of your topic.

This prepares your listens and helps to get their attention. It will also help them follow your presentation and stay focused. Here are some great phrases to help you do that.

  • First, I’m going to present… Then I’ll share with you… Finally, I’ll ask you to…
  • The next thing I’ll share with you is…
  • In the next section, I’ll show you…
  • Today I will be covering these 3 (or 5) key points…
  • In this presentation, we will discuss/evaluate…
  • By the end of this presentation, you’ll be able to…
  • My talk this morning is divided into [number] main sections… First, second, third… Finally…

On Asking Questions

You want to be sure to let you audience know when and how it is appropriate for them to ask you questions. For example, is the presentation informal and is it okay for someone to interrupt you with a question? Or do you prefer for everyone to wait until the end of the presentation to ask questions?

  • If you have any questions, please don’t hesitate to interrupt me. I’m happy to answer any questions as we go along.
  • Feel free to ask any questions, however, I do ask that you wait until the end of the presentation to ask.
  • There will be plenty of time for questions at the end.
  • Are there any questions at this point? If not, we’ll keep going.
  • I would be happy to answer any questions you may have now.

Capture Your Audience’s Attention

Do you feel unsure about how to capture the attention of your audience? Don’t worry! Here are some common examples used in English-speaking culture for doing it perfectly!

Two of the most famous speakers in the English-speaking world are Steve Jobs and Oprah Winfrey. While Steve Jobs is no longer living, people still love to watch his speeches and presentations online. Oprah is so famous that no matter what she does, people are excited to see her and listen to her.

BUT, if you listen to a speech by Steve Jobs or Oprah Winfrey,  they still  work  to get your attention!

The don’t start with a list of numbers or data. They don’t begin with a common fact or with the title of the presentation. No – they do much more.

From the moment they start their speech, they want you to listen. And they find interesting ways to get your attention. In his most famous speeches, Steve Jobs often started with a personal story. And Oprah often starts with an inspiring quote, a motivational part of a poem, or a personal story.

These are all great ways to help your audience to listen to you immediately – whether your presentation is 3 minutes or 20 minutes.

Here’s how you can do it.

Like Steve Jobs or Oprah Winfrey, start with a:

  • Personal story or experience
  • Motivational quote or line from a poem or book
  • Joke (be careful with this – make sure it translates easily to everyone in the audience!)
  • Shocking, bold statement (Think of Steve Jobs’ quote: “ Stay hungry. Stay Foolish .”)
  • Rhetorical question ( =a question that you don’t want an answer to; the focus is to make someone think)

And finally, consider audience participation. Ask a question and get your audience to respond by raising hands.

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2: How to Start with a Great Introduction in Your Presentation

Part 3:  How to Organize Your Presentation in English

Part 4:  How to End Your Presentation Powerfully

As I mentioned in the video, I have two question for you today:

  • What is the best introduction you’ve ever heard? Have you watched a TED Talk or a presentation on YouTube with a great introduction? Tell me about it. What do you think was great about the introduction?
  • What frightens you the most about preparing your introduction in a presentation? Share your concerns with me so I can help you overcome any challenges you have.

Be sure to share in the comments below to get feedback from me and to learn from others in the Confident English Community.

Have a great week! ~ Annemarie

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guest

Thank you, Annemarie. thanks for the generosity of sharing useful and systemative information and content.

Dharitri karjee

This is really a very informative message thank you.. And it’s help me a lot

yami

hi thank you for this It was helpful. You used simple english that i understood well.

Gassimu Zoker

How to start with a great presentation on composition

Anshika Abhay Thakur

Thankyou for the information . It was much helpful . I will definitely use this information in my presentation 🤗

Thang Sok

Hi, I am Thang Sok Do you have a Sample presentation?

Khadija

This was helpful but can you please tell me how to start a presentation in college because this is for work in a company. My presentation is on laboratory skills and all that

Anum

Its informative

Yasin Hamid

Thank you for this video! I’ve learned quite a lot and will want to use all these knowledge in presenting my thesis proposal in 2 months. About your question no. 2, I’d just like to share that the mere fact of presenting in front of many respected professionals makes me already nervous and shaky even if i have studied everything about my presentation. What do you think should i do to deal with my concern?

martineromy940

Could you give me advise, how to start learning English for beginner.How to prepare presentation on any topic and how to make interesting..

Pratik

Thank u so much for valuable advice. Definitely I will used this in my presentation!!

Farangiz

Thank you very much for these kind of useful advice. I hope my first presentation will be exciting for the audience.Your video is helping me again thanks a lot 😊

yumna

hi, i’m B.COM student and I have to prepare presentation about identifying business opportunities. How to start and an attractive attention to my audience.. Please Help me…

Nancy Tandui

very nise and educative piece of information thank you nancy nairobi kenya

kanishka mishra

i am starting a video speech shooting in night about a famouse person how do i start my speech with a good intro.

Kate

Hi again how do you do a introduction goodbye

kate

Hi i do not know what you are talking about

Annemarie

Hi Kate, I’m sorry to hear you’re not sure about the content. I recommend reviewing the video carefully if you haven’t already. Is there something specific you have a question about?

Tooba

thanks a lot for guiding in such an easier way.

Amit

Your write-up on introduction helped a lot, thank you Annemarie. I work for cross-geography team and greetings get lengthy as timezones are different e.g. “Good evening to those joining from US office and good morning to colleagues from India office”. I replaced that with “Thank you everyone for joining”. Is it okay?

Hi Amit, I’m so glad it was helpful. As for your greeting, both of your options are perfectly appropriate and friendly.

znb

How to introduce group members in online presentation?

Great question! I’d love to use that for a future Confident English lesson.

zarsha

its amazing. i can’t explain in wording. this material helping me a lot. i am so happy after use this website . its make easy for me preparing my presentation more interesting. i am thankful too u.

jinah

thanks! i use your materials to teach my students(clinets) how to prepare a presentation. is it ok to use them on my materials?

Matangi

Hi! I am a student from the USP from Tuvaluan and i take CEE45 so our assessment 2 is to prepared a group presentation and we presented in school. so need your help for how to start an attractive introduction to my teacher and my fellow students, they already kwow me.

Zainab

Thank you.. very helpful

Moataz Saleh

Very useful

Taha

It was very use Gul for or presentations

Gaman Aryal

Hi. I am a 1st year BIT student and I have to prepare a presentation on 3D Printing. how to start an attractive introduction to my teachers, when they already know about me? Can you please help me out? Thank you.

Andrew

I just took 1st place for my paper that I presented at an international students conference. I used a lot of your techniques to improve my speech and I have no words to say how grateful I am to you. Keep up the good work!

😲WOW!! That’s awesome, Andrew. 🙌Congratulations on your presentation. What a wonderful response to your hard work. I’d love to know what you presentation was about. And thank you for sharing your new here. I’m thrilled to know that my techniques were helpful to you.

The title of the presentation was “Handling burnout: A study regarding the the influence of job stressors over military and civilian personel”. I can sent you my paper through email if you would like to see it.

Hi Andrew, what a fascinating topic. And it’s interesting because I just had a newspaper reporter interview me about burnout as a small business owner. Must be a hot topic. 🙂 And sure, I’d love to see it.

Mariya

🔥❤ too goodd

Helia

Hello Annemarie, Thank you so much for one of the best content on the English presentation, I’ve seen. I have a question: Is it impolite or informal to start the presentation without a greeting? I’m asking this question because I’ve seen a lot of TEDTalks and in only a few of them, they greet the audience and in most of it, they quickly go to the “CAPTURING the ATTENTION” with numbers and pictures. I would be so thankful if you could answer this question as soon as possible, my presentation is so close. Best regards, Helia

Hi Helia, What a great question. It has definitely become more common to skip the greeting and go straight to capturing the attention of the audience and you’re right that we often see this in TED talks. I would say it’s best to know your audience and what might be expected. For example, at more formal, traditional conferences or lecture, it might be more appropriate to start with a welcome. I prefer to welcome/thank my audience quickly at the start when I give presentations. A welcome can be very brief, just one sentence, and then you can quickly go into …  Read more »

Vivek Shukla

Hi Annemarie I would like to thank you for giving such types of presentation skills but I have a question can you give me some idea about vote of thinks.

I’m glad the lessons are helpful to you. Could you clarify what you mean by ‘vote of thinks?’ I’m not sure I understand that.

Bello

Please can you give me some idea about vote of thanks

Could you clarify what you’re asking for, Bello?

Amrit

Thanks a lot

Glad it was helpful!

tadla

it is agood i learn alot from this english class

Radha Mohan

Hello.i would like to thank you for giving these beautiful tips to start a presentation.This article helped me a lot.

That’s great, Radha. Glad to hear it.

Mithun Kumar

Thanks for your article. It’s simply for interpersonal skill development.

You’re welcome, Mithun. Glad to know it was helpful.

Swetha

Hi Annemarie . Thank you so much for giving such helpful guildelines it’s really gonna help me

I’m glad it’s helpful, Swetha! 🙂

dawharu boro

thank you for help me

You’re very welcome!

Tom

Hi Anne Marie, i ‘m from Catalonia and i came across with your site only by chance and i think it’gonna be so helpful for me to pass the next test for c1 level. Several weeks ago i did some rehersals with my presentation and i was so nervous and terrified about what was expected from me.

Some tips in your youtube channel are so cool !!! Thank you.

Hi Tom, I’m thrilled you’ve found this site in your preparations for your English exam and am glad to know it’s helpful! Best of luck as you continue to prepare.

Fatima

Hi Annemarie Thanks it’s so useful to develop presentation skill. Fatima

You’re very welcome, Fatima! I’m glad it was helpful.

Dzmitry

Awesome, especially this simple and clear motto: “First, tell me what you’re going to tell me. Then tell me. And finally, tell me what you told me.” This three sentences exactly explain the content you need to create a memorable presentation.

Hi Dzmitry,

Yes, I’ve always loved that simple motto on how to do a presentation. 🙂 It’s so easy to remember and tells you exactly what to do.

Mahbub

hello I need to introduce myself to language center. i am going to learn Danish Language and i want to introduce myself to them and i am little bit nervous because my grammar is not good at that level.so will you please guide me how to introduce myself to them with an example. i did go through your examples but that is for professionals and i am just a student (Graduate). I don’t have any experience . Please guide me how to do it.

Navin Shivram SS

I was in a confused state about starting a conversation and proceeding in it but when I read the guidelines you mentioned above I became confident. thank you for your innumerable ………….

Salma

Thank you so much…… it’s an excellent topic, and it helped me a lot

I’m so glad this was helpful to you! Thank you for sharing.

rebecca

hi annemarie i have a few questions about a speech i have to make a englishi speech of what i want to become can you help me?

Hi Rebecca,

Thank you for the question. I have several lessons on the topic of presentations in English . However, for personal assistance with English or presentations, I only do that through my one-on-one classes .

Shalini Tripathi

thank you so much…… it’s really helpful for me….

You’re very welcome, Shalini.

Mohammed Zaid ameen

Thanks its really nice to develop the presentation skills

Awesome. I’m glad it was helpful to you, Mohammed.

dinesh dhakar

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Dinesh . I am working as a Pharmaceutical sale and promotion of the brands for Arrient Healthcare. I am in this filed for the past ten years. Before becoming trainer I worked as a medical representatives for different pharma company . I am highly interested in learning from people and …  Read more »

Monica

Please ignore my previous comment. Yea the demo was a success. So hereafter I will say”I have been in this field for the past four years. Actually I worked for different consultancies so I didn’t include an article there.

Monica

I have to give a demo on one of your programs next week. I would like you to check my self introduction – Good afternoon everyone and thank you for all of your presence. Before we get into the session I would like to quickly introduce myself. My name is Monica. I am working as a Soft Skill Trainer at Synergy School of Business Skills. I am in this filed for the past four years. Before becoming trainer I worked as a Recruiter for different job consultancy. I am highly interested in learning from people and I think teaching/training is …  Read more »

Thank you for sharing your example! One note: “I am in this field for the past four years.” –> Don’t forget, when we’re talking about something that started in the past and continues to now, we use the present perfect. How might you change this sentence to fix the grammar?

Also, we want to add an article to, “… I worked as a recruiter for [a] different job consultancy.”

I wish you much success in your demo this week! Best, Annemarie

Yea the demo was a success! So hereafter I will say”I have been for the past four years. Actually I worked for different consultancies.

Fadia

I like it but I think capturing their attention is the most difficult part in preparing a presentation. From my little experience, I used to talk about something out of the scope of the presentation in order to grasp their attention. For example, I had a presentation about medical terminology and its parts (suffix, prefix —). So I provided example which is Ultra Violet then I talked about the ultraviolet in the sun and Vitamin D deficiency. They liked the talk because it is very important to them and by this topic I captured their attention more and more.

Hello Fadia, I’m sorry I’m so late in responding to your comment! I agree with you: capturing attention is very challenging to do. It requires understanding your audience, knowing what is important to them, and how to connect with them. In English-speaking culture, we often connect by telling a story or showing we understand a problem the audience has. I think you’re exactly right to talk about something that is maybe “off topic” or out of the scope of the presentation, as you said, to get their attention first. It sounds like you did a great job in your experience!! …  Read more »

sonam

hi there it was great going through your enlightening presentation skills however i would be even more delighted if you put some quotes for various PPT’s which will give us an instant ideas during the adhoc PPT like myself…just a suggestion.

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25 English Presentation Phrases

Does giving a presentation make you feel a little nervous?

Well, you’re not alone.

According to Forbes , giving a presentation makes 80% of us feel nervous !

The good news is that feeling nervous might be a good thing. This feeling pushes us to prepare ourselves better, and as long as you’re well prepared, you’ll do just fine.

So then, let’s take a look at how we can prepare ourselves to give amazing presentations in English. Today, we’re going to focus on the business English phrases you can count on (depend on) to make your presentation go more smoothly from start to finish.

But first, here are some tips to use when preparing for your presentation.

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

Greeting Your Audience

You’re now standing in front of your audience. Before you begin your presentation, start by greeting your audience, welcoming them to the event and introducing yourself.

1. Good morning/afternoon/evening, everyone.

2. welcome to [name of event]..

Sample sentence: Welcome to our 3rd Annual Sales Leadership Conference.

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structure presentation english

3. First, let me introduce myself. I am [name] from [company].

Beginning your presentation.

After you have given an introduction, you are ready to begin speaking about your topic. Use these phrases to get started.

4. Let me start by giving you some background information.

Use this phrase to give your audience a brief overview of the topic you’ll be discussing. This is a good way to give them an idea of what’s going on and to bring them up to date.

5. As you’re aware, …

If you’re bringing up a topic that your audience already knows about or is aware of, then you can use this phrase to introduce this known topic.

Sample sentence: As you’re aware , the CEO of DHL Express has often said that globalization is here to stay.

Transitioning to the Next Topic

Before you move on to your next point, be sure to make it clear to your audience that you’re now starting a new topic. Let them know exactly what that new topic will be. The two phrases below are very similar in meaning, and they can both be used for transitions.

6. Let’s move on to…

Sample sentence: Let’s move on to our second sales strategy.

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structure presentation english

7. Turning our attention now to…

Sample sentence: Turning our attention now to the results of our 2016 customer survey.

Providing More Details

Use these phrases to tell your audience that you’ll be giving them a more detailed explanation of the topic. Both the words ‘expand’ and ‘elaborate’ mean to explain more fully.

8. I’d like to expand on…

Sample sentence: Now I’d like to expand on my point about increasing our market share.

9. Let me elaborate further.

Linking to another topic.

When making reference to a point you made earlier, or to remind your audience about something you said before, use these phrases to that link.

10. As I said at the beginning, …

This phrase lets you remind your audience about a point you made earlier. It can also be used to emphasize a point or theme.

Sample sentence: As I said in the beginning , we’ll see an increase in profit if we follow these five steps.

11. This relates to what I was saying earlier…

This phrase will help you make connections between ideas in your presentation. It shows that two different ideas are connected.

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structure presentation english

Sample sentence: This relates to what I was saying earlier about increasing production to meet the year-end demand.

12. This ties in with…

Sample sentence: This ties in with the way we’ve been doing business for the past 20 years.

Emphasizing a Point

Use these phrases to draw attention to an important point that you want your audience to note.

13. The significance of this is…

The word “significance'” is similar in meaning to “importance.”

Sample sentence: The significance of this is , if we complete this project on schedule, we’ll have more people available to work on the next project.

14. This is important because…

Sample sentence: This is important because any marketing effort we put in now will help to boost demand for our products in the long run.

15. We have to remember that …

Sample sentence: We have to remember that people are our most important resource.

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structure presentation english

Making Reference to Information

Very often, you may need to support your discussion points by drawing attention and making reference to information and data from studies, reports and other sources.

16. Based on our findings, …

Sample sentence: Based on our findings, 74% of our market is made up of teenagers who find our clothing line stylish and upbeat.

17. According to our study, …

Sample sentence: According to our study, 63% of working people in this city go directly to the gym after work.

18. Our data shows …

Sample sentence: Our data shows that more than 23% of men in this town who used to drive to work now prefer to save money and the environment by cycling instead.

Explaining Visuals

To present a clearer picture of your point, you may show your data, information or examples in the form of visuals such as charts, tables and graphs.

19. I’d like to illustrate this point by showing you…

The word “illustrate” means “show,” usually with examples, data or visuals.

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structure presentation english

Sample sentence: I’d like to illustrate this point by showing you a chart of the number of people in each age group who prefer to shop online.

20. This chart shows a breakdown of …

A “breakdown” refers to the detailed parts or figures that make up the total picture. A breakdown is often used in a presentation to show all the smaller parts behind something bigger.

Sample sentence: This chart shows a breakdown of the ingredients we use in our gluten-free products.

Restating Your Point

Sometimes in order to emphasize your point, you have to state it in a way that’s easier for your audience to understand and remember. This often involves rephrasing, simplifying or clarifying your point.

21. In other words, …

Use this phrase to rephrase or reword your point in another way.

Sample sentence: In other words , we need to change our current design to make it more attractive to older children.

structure presentation english

22. To put it simply, …

Use this phrase to simplify points that are complex or difficult to understand.

Sample sentence: To put it simply , we’ll need you to work harder at making this launch a success.

23. What I mean to say is …

Use this phrase to explain your point in a way that’s easier for your audience to understand.

Sample sentence: What I mean to say is that we need to change the way we market our products.

Concluding Your Presentation

This is the very end of the presentation. You have said everything you need to say, and now you need to finish it nicely. You may also have some time for questions. If there is time for questions, invite your audience to ask any questions they have.

24. In conclusion, let me sum up my main points.

As part of your closing statement, “sum up” (summarize, state briefly) your speech by mentioning the main points of your speech.

25. Thank you for your attention. Now I am happy to answer any questions you might have.

End your presentation by thanking your audience and offering to answer their questions.

The Top 3 Tips for Preparing Your Business Presentation in English

1. have a plan.

Always have a plan. Spend some time thinking about not only what you’re going to say but how you’re going to say it.

If English isn’t your native language, it’s very important that you think about what language you’re going to be using. Think about all the vocabulary, phrases and grammar that will make your message clear and easy to understand.

What are the big ideas you want to explain for your presentation? Which words will express these ideas best? I recommend:

  • Have a clear goal in mind to help you stay on track and be logical. Whenever you feel lost during the presentation, just remember this clear, main goal. An example of a goal could be to convince potential clients to work with you. Whenever you don’t know what to say next, remember to focus on the advantages you want to present and on examples of what you did in the past to deserve their trust. Encourage them to ask you questions related to this goal.
  • Research content. If you know your facts, you already have the core of your presentation prepared. Write these facts down on topic cards, give out handouts (papers) with important information or include them on your PowerPoint slides.
  • Prepare the delivery. Rehearse giving the presentation several times. Some people like recording themselves, others prefer practicing in front of a mirror or having friends listen to them while presenting. Choose the method that works best for you.
  • Decide whether you are going to read or speak freely. Reading can sound unnatural, but you can use certain tricks to avoid this. You can underline important sentences which you can memorize, so that from time to time you can stop reading, say your memorized lines and look at the audience. In this way, reading can be made more natural. Make sure you slow down so that the audience can follow you.

Speaking freely is much better if you can remember everything you want to say, because you will seem more knowledgeable, prepared and confident. However, this can be more stressful.

2. Use Visuals

Using some visuals can make your presentation more entertaining, easier to understand and can get your points across more convincingly. My advice:

  • Decide whether you need a PowerPoint presentation or not. Do you have graphs, results or other things like this to show? Then yes, you need one. Are you just telling a story? Then you probably do not.
  • Do not fill your slides with too much information. Use a maximum of seven short lines of text—even seven can be too many. Highlight key words so the audience can see the main ideas right away. Use bullet points rather than full sentences.
  • If you are presenting graphs or charts , give the audience time to read them.  Do not show a huge table of data if they audience will not have time to read and understand it. Make sure you try reading each slide while timing yourself to see how long it takes, so you do not jump to the next slide too early during your presentation.

3. Structure Your Presentation Well

It is a common mistake to give an unclear and unorganized presentation. This happens when the presenter just starts speaking without a clear goal in mind. They might suddenly realize their allotted speaking time has ended, or that the audience is bored because they are not following what is being said. Here’s what you should do instead:

  • Decide on three main points (or less) that you want to make. Audiences can’t usually focus on more than three points.
  • Tell them from the beginning what points you will be making. Audiences like to know what to expect. Tell them the main goals of your presentation directly in the introduction.
  • Presenting main points: firstly, secondly, last but not least
  • Making additions: moreover, furthermore, in addition, besides, what’s more
  • Making purposes clear: in order to, so as to
  • Presenting reasons and causes: on account of, due to, since, seeing that
  • Presenting consequences: consequently, as a result, therefore
  • Expressing contrast: in spite of, despite, although, even though, however, nevertheless, in contrast, on the contrary

So with this, you’ve mastered the 25 most commonly used phrases used in presentations and my three favorite tips.

Once you learn them, I think you’ll find them very useful to you in any presentation.

Become familiar with them and I promise you’ll feel much less nervous in your next presentation.

And One More Thing...

If you like learning English through movies and online media, you should also check out FluentU. FluentU lets you learn English from popular talk shows, catchy music videos and funny commercials , as you can see here:

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If you want to watch it, the FluentU app has probably got it.

The FluentU app and website makes it really easy to watch English videos. There are captions that are interactive. That means you can tap on any word to see an image, definition, and useful examples.

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FluentU lets you learn engaging content with world famous celebrities.

For example, when you tap on the word "searching," you see this:

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FluentU lets you tap to look up any word.

Learn all the vocabulary in any video with quizzes. Swipe left or right to see more examples for the word you’re learning.

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FluentU helps you learn fast with useful questions and multiple examples. Learn more.

The best part? FluentU remembers the vocabulary that you’re learning. It gives you extra practice with difficult words—and reminds you when it’s time to review what you’ve learned. You have a truly personalized experience.

Start using the FluentU website on your computer or tablet or, better yet, download the FluentU app from the iTunes or Google Play store. Click here to take advantage of our current sale! (Expires at the end of this month.)

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10 Tips for Giving a Great Presentation in English

  • September 15, 2014

Giving the perfect oral presentation in English requires practice. Remember that even great orators like Steve Jobs, Abraham Lincoln, Nelson Mandela and Martin Luther King became excellent public speakers through years of dedicated practice.

When preparing your presentation in English, we recommend you watching and listening to the recordings of their public speeches as an example. Check out our video lesson and some other useful tips for giving a great presentation below.

1. Think About the Details in Advance

Giving a presentation in front of an audience is always stressful. Thinking about such details as the location of the presentation, equipment, materials, timing, your appearance and outfit will help you avoid nervousness.

2. Do Your Homework

Effective preparation requires consideration of the following things:

  • Ask yourself what the presentation is all about, its title and its goal
  • Think about who your audience is
  • Figure out what your main message is
  • Think about the structure of the presentation: the opening, the main part and the summary
  • Make it easier for the audience and yourself: use simple language
  • Prepare yourself for questions. Think about what questions the audience might ask
  • Usually an orator has a maximum of 15 minutes to present. So, make the presentation simple, have no more than 20 slides using a font that is legible from a distance
  • Don’t put large blocks of text in your presentation. No one will be interested in reading it; people prefer visual material. So think about images, graphs and videos that support your idea, but don’t overwhelm the audience with too many visual aids

3. Introduce Yourself and Set the Theme

At the beginning of the presentation, it’s important to introduce yourself, giving your full name, position and company you represent. Some people also include their contact information on the first slide. That’s in case you want someone from the audience to contact you after your presentation. After the introduction, don’t forget to state the topic of your presentation.

Useful phrases in English:

“Hello, ladies and gentlemen, thank you for coming…” “The topic of today’s meeting is…” “Let’s get the ball rolling” “Shall we get started?”

4. Provide an Outline or Agenda of Your Presentation

Providing an outline of the presentation is a must, as people want to know why they should listen to you. That’s why the opening part is very important. It should be cheerful, interesting and catchy. You should know it by heart, so you don’t lose track of your thoughts even if you are nervous.

“I’d like to give you a brief outline of my presentation…” “Here is the agenda for the meeting…” “My presentation consists of the following parts…” “The presentation is divided into four main sections…” 5. Explain When the Listeners Can Ask Questions

A Question & Answer period (Q&A) usually takes place at the end of the presentation, so you have enough time to deliver the main message of your speech without being interrupted by multiple questions. If you want the audience to ask questions during or after the presentation, say so.

“There will be a Q&A session after the presentation” “Please feel free to interrupt me if you have any questions” “I will be happy to answer your questions at any time during the presentation”

6. Make a Clear Transition in Between the Parts of the Presentation

Using transition words and phrases in English makes your presentation look smooth and easy to follow.

“I’d like to move on to another part of the presentation…” “Now I’d like to look at…” “For instance…” “In addition…” “Moreover…” “This leads me to the next point…”

7. Wow Your Audience

If you are not excited by your presentation, your audience will not be excited either. When presenting, you should plan to wow your audience. Use adjectives and descriptive words as they will help to attract the audience’s attention and make your speech more vivid and memorable.

“The product I present is extraordinary.” “It’s a really cool device” “This video is awesome” “This is an outstanding example”

8. Make Your Data Meaningful

If you need to present numbers or some comparative analysis of algorithms for integration, use some visuals to present it. You can use charts, graphs or diagrams to make your data meaningful and visually attractive. Remember that pie charts are good for representing proportions, line charts to represent trends, column and bar charts for ranking.

“Here are some facts and figures” “The pie chart is divided into several parts” “The numbers here have increased or gone up” “The numbers change and go down (decrease)” “The numbers have remained stable”

9. Summarize

At the end of the presentation, briefly summarize the main points and ideas. Provide the audience with your opinion and give them a call to action, let them know what you want them to do with the information you’ve shared. End of the presentation by thanking all the listeners and inviting them to the Q&A.

“Let’s summarize briefly what we’ve looked at…” “In conclusion…” “I’d like to recap…” “I’d like to sum up the main points…”

10. Practice

Try rehearsing your presentation using the above tips. Practice in front of a mirror or with your friends, parents or spouse. The more you practice, the better. While practicing, try not to use crutch words (examples: uhhhhh, ahhhh, so on, you know, like etc.)

Good luck with your presentation!

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How to Structure a PowerPoint Presentation

structure presentation english

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Helen Colman See full bio →

How to Structure a PowerPoint Presentation

Think of a movie that has breathtaking special effects but no storyline. Does it have any chances of becoming a blockbuster? Of course not. The same is true with a PowerPoint presentation. No matter how beautiful the visuals of your slide deck are, it will never be a success if it doesn’t follow a logically sound structure.

In this post, we’ll cover the typical presentation structure in PowerPoint – what sections it should include – and provide some practical tips on how to arrange the slides and implement these ideas technically. Use these practical guidelines to organize your slides in a clear and simple way and save time on their development. But first, let’s see why your PPT deck needs to be guided by a structure.

Why Is Structuring a PowerPoint Presentation Important?

A sound deck structure is crucial for audience understanding. When the information is presented logically, it’s much easier for a viewer to get the message. The research supports this idea – it shows that people are 40% more likely to retain structured information than unstructured information.

If you’re going to accompany your slideshow with an oral presentation, a good structure is also important for you as a speaker. It will help you feel confident, stay on topic, and avoid any awkward silences, so you’re more likely to win your audience over. 

What Is the Typical PowerPoint Presentation Structure?

A good PowerPoint presentation always has a story to tell and, like any narration, it consists of three basic parts: introduction, body, and conclusion. Let’s look at each part in greater detail with some examples. 

Introduction

The introduction sets the tone for the entire presentation and explains what the audience will come away with after viewing it. Here are the multiple slides you may need to add in the intro: 

Title of the PPT presentation

This is the main part of your presentation, which should keep the promises you made in the introduction. This is where you explain your topic and present all your information. 

Depending on the nature of your presentation, divide it into segments/points. Arrange your points in a logical order and then provide information to support each of them. There are many different ways to organize your key points, for example:

  • Number your points according to their priority (1, 2, 3, …)
  • Place the points in a time frame (past, present, future)
  • Use narration (tell a story from beginning to end)
  • Present the points with a problem-solution dynamic (state a problem, describe its impact, offer ways to solve the issue)

A good conclusion summarizes the key points you made or highlights what the audience should have learned. It clarifies the general purpose of your presentation and reinforces the reason for viewing it. Here are the slides you may want to include:

  • Summary. List what goals your audience have achieved, what knowledge they got, and how this information can help them in the future.
  • Conclusion. Here you can thank your audience for viewing the presentation.

Tips for Structuring a Presentation in PowerPoint

Now that you know which parts a typical presentation should consist of, let’s see how to structure it in PowerPoint. 

1. Combine slides into sections

When working with a large PowerPoint presentation (PPT), you can create sections that can be collapsed and expanded. This will help you keep presentation slides organized and facilitate navigation in editing mode. To do that, follow these steps:

Adding sections in PowerPoint

  • To shift a section, right-click on its name and use the Move Section Up and Move Section Down options.
  • To collapse or expand a certain section, click on the collapse icon to the left of the section name. You can also minimize and maximize all sections at once by right-clicking on the section name and choosing Collapse All or Expand All .

As well, you can access these settings by choosing Slide Sorter under the VIEW tab.

Slide Sorter in PowerPoint

This kind of segmentation is a great way to overview the logical flow of your slides all at once and see if there are any changes required. For example, you may decide to break one slide into two or three, or the other way around.

2. Use the Outline View

One other way to structure a PowerPoint presentation in the editing mode is to use Outline View . You can choose it from the VIEW tab.

Outline View in PowerPoint

This view doesn’t display sections, but it shows the title and main text of each slide, which can give you a quick overview of the presentation contents. Here you can go through the entire text and edit it instantly. You can also work with text (on the left) and slides (on the right) simultaneously, as the latter is shown on the right side of your screen.

Note that, to be displayed in an outline, text needs to be typed in a text placeholder, not a text box . A text placeholder is a box with the words “Click to add text” or “Click to add title”, and it appears when you choose a standard layout.

You can also use Outline View to promote bullet text to titles and the other way around. To do that, right-click on a relevant title or text and select the Promote or Demote options.

Promote and Demote options in PowerPoint

Be attentive about demoting a title, as this will delete the original slide and move its title and text to the adjacent slide.

PowerPoint only allows users to promote and demote text, not entire slides. Therefore, there’s no possibility to change the hierarchical order of slides.

3. Create a table of contents

All the aforementioned tips help you organize a presentation when formatting it. However, it’s crucial that your viewers can easily navigate through entire presentation too. One sure way to provide them with this opportunity is to create an interactive and structured table of contents.

Though there’s no native automatic outline in PowerPoint, it can be created manually:

Creating a table of contents in PowerPoint

  • Press Ctrl+A to select all the names, and Ctrl+C to copy them. 
  • Then Press Ctrl+V to paste the copied titles on the desired slide. In case there are too many titles and they don’t fit onto a single page, you can divide the table of contents into two columns or place it on two slides.

Creating a hyperlink in PowerPoint

You’ll need to repeat this procedure to link all the chapters to corresponding slides. For more information, read this step-by-step guide on how to add a hyperlink in PowerPoint .

Now all the chapters can be accessed from a single table of contents, which is very convenient. However, you will also need to link them back to that unifying page. You can do this by inserting an Action Button on every slide of your presentation in Slide Master mode:

Slide Master in PowerPoint

Now there is a single page from which all the other pages can be easily accessed. As well, it’s possible to go back to the table of contents at any time with the intuitive Home button.

Depending on the size of your presentation, the time it takes to create an interactive outline may vary, as you will need to add hyperlinks to every chapter manually. Be aware that if you rename a slide or simply delete it, these changes will not be automatically registered in the table of contents. For example, if you delete a slide, its title will still be displayed in the table of contents, but clicking on it won’t lead the viewer to another point in the presentation.

This is what our sample presentation looks like:

structure presentation english

A Better Way to Structure a PowerPoint Presentation

Creating a table of contents manually might be fine for a small presentation, but if you have 122 slides, it would require too much time and energy to do so. That’s why, instead of manually creating a table of contents, we took advantage of iSpring Suite and simply enabled the automatic outline.  

iSpring Suite

Fully-stocked eLearning authoring toolkit for PowerPoint. No training required to start!

structure presentation english

Note: iSpring Suite turns slides into HTML5 format, so your audience can view them online, right in their browsers. 

structure presentation english

As you can see, the new presentation has a pop-up outline and a navigation panel, which make it possible to move to any slide at any time without leaving the slide show mode. 

How to set up navigation

To create navigation in your presentation, follow these simple steps:

  • Get a free trial of iSpring Suite.

Slide Properties in iSpring Suite

  • When you’ve configured the Slide Properties settings, click on Save & Close in the upper-left corner.

How to configure an outline

Whereas PowerPoint requires the outline to be designed manually, iSpring Suite has already prepared it for you. At the same time, you don’t have to stick with the standard outline template, as you can easily customize the player’s final look and feel:

Publishing a presentation in iSpring Suite

We recommend leaving Enable Search marked, as this will allow viewers to search for any content at any time, including the texts on the slides. This is especially useful for large presentations with a lot of text.

If you have previously arranged slides into multiple levels in the Slide Properties, then leave Multilevel outline marked. That way, the outline will display the nesting structure of the presentation, facilitating navigation. You can learn more about the other outline options here .

Adjusting the outline appearance in iSpring Suite

  • When you have finished configuring the player, click on Apply & Close in the upper-left corner.
  • Now you can publish your enhanced presentation either to HTML5, to make it easily accessible via browser on any device, or MP4 video format. If you’re going to upload your presentation to an LMS, you can publish it to any eLearning format: SCORM, AICC, Tin Can, or cmi5. 

While a standard PowerPoint slideshow is straightforward and limited, iSpring Suite saves viewers from having to follow a strict slide order. An interactive and searchable outline allows non-linear navigation, where any information can be accessed at any time at a glance.

Also read : → How to Convert PowerPoint to MP4 Video

Also read : →  How To Record Presentations With Audio

Another perk

iSpring Suite comes with Content Library , which provides a great collection of presentation templates and allows you to create professional-looking presentations in a matter of minutes. Each template includes basic course elements: a title slide, a table of contents, chapters, a timeline, and info slides. Organize them in the order you prefer, populate them with your texts and images, and your presentation is ready to go.

iSpring Suite Content Library

We hope this article will help you develop an ideal structure for your PowerPoint presentation and do this quickly and easily. Captivate your audience with a powerful and persuasive presentation!

Do you have any other insights on how to simplify PowerPoint slides design? Please share them in the comment section. We’d like to hear from you. 

Table of Contents

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Helen Colman

She enjoys combining in-depth research with expert knowledge of the industry. If you have eLearning insights that you’d like to share, please get in touch .

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COMMENTS

  1. Professional english Presentation Phrases & Structure

    The general structure of a presentation is the following: It is up to you to design these three parts. Using videos or everyday-examples can be a great way to introduce the audience to the topic. The important thing is that you capture the audience's attention from the beginning by making an interesting introduction.

  2. How to Structure your Presentation, with Examples

    This clarifies the overall purpose of your talk and reinforces your reason for being there. Follow these steps: Signal that it's nearly the end of your presentation, for example, "As we wrap up/as we wind down the talk…". Restate the topic and purpose of your presentation - "In this speech I wanted to compare…". 5.

  3. How To Make a Good Presentation [A Complete Guide]

    Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.

  4. How to Structure a Presentation

    Describing a detailed picture of success (or failure) - Give people a vision; something they can see, hear, taste, and touch. Asking the audience to do something straight away - Get them involved right from the start. If you do this, it's then much easier to keep them engaged and active in your cause. 4.

  5. How to structure a good PowerPoint Presentation

    Length and Structure. The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues.

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    The best presentations excel in all three areas: content, structure, and delivery. Including some of the key English phrases above will upgrade your performance. Aside from setting a professional tone, these English presentation phrases set the pace for your audience so they're aware of where you are in the discussion.

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    The audience also needs to see a clear and logical structure to follow you effortlessly. Useful linking expressions, when delivered well, provide effective 'bridges' guiding the audience from one point to the next. Here are 30 useful phrases for presentations in English for effective structure and linking.

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    An example of a good presentation structure. To give you a better idea of a successful presentation structure, here is an example of how you could organize your presentation: 1. Introduction. Arouse interest. Provide orientation. Ask the key question. 2.Main section.

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    The body should be well structured, divided up logically, with plenty of carefully spaced visuals. Remember these key points while delivering the body of your presentation: do not hurry. be enthusiastic. give time on visuals. maintain eye contact. modulate your voice. look friendly. keep to your structure.

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    In this situation, you must compress your ideas to as few points as possible. Your presentation will probably not have more than 3-5 slides. On these slides, only the main points will be included. Piktochart has many great templates that will help you create a pitch deck (or a quick presentation) in no time!

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    Bring TED to the non-English speaking world. TED Fellows. Join or support innovators from around the globe. ABOUT. ... How to make a great presentation. ... Watch now. Add to list. 18:00. Nancy Duarte. The secret structure of great talks. 18 minutes . 18:00. David McCandless. The beauty of data visualization. 18 minutes . 07:46. Chris Anderson.

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    Part 1: How to Prepare for Your Presentation in English. Part 2: How to Start with a Great Introduction in Your Presentation. Part 3: How to Organize Your Presentation in English. Part 4: How to End Your Presentation Powerfully. As I mentioned in the video, I have two question for you today:

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    Useful phrases in English: "I'd like to give you a brief outline of my presentation…". "Here is the agenda for the meeting…". "My presentation consists of the following parts…". "The presentation is divided into four main sections…". 5. Explain When the Listeners Can Ask Questions.

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    A presentation is a formal talk to one or more people that "presents" ideas or information in a clear, structured way. People are sometimes afraid of speaking in public, but if you follow a few simple rules, giving a presentation is actually very easy. This tutorial guides you through each stage of giving a presentation in English, from the ...

  21. How to Structure a PowerPoint Presentation

    2. Use the Outline View. One other way to structure a PowerPoint presentation in the editing mode is to use Outline View. You can choose it from the VIEW tab. This view doesn't display sections, but it shows the title and main text of each slide, which can give you a quick overview of the presentation contents.

  22. Oral presentations: A sample structure

    Structure in writing an essay or a paragraph is incredibly important so that it is easy for your reader to follow. This is no less important in an oral prese...

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    For the information you entered: Height: Weight: Your BMI is , indicating your weight is in the category for adults of your height.BMI is a screening measure and is not intended to diagnose disease or illness. For more information, visit About Adult BMI.. Discuss your BMI category with your healthcare provider as BMI may relate to your overall health and well-being.

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