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• Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

• A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
• Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
• Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

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NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

• What type of real estate do you sell?
• Where is your business located?
• Who founded your business?
• What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Jan. 16, 2024)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

• Do you offer superior customer service as compared with your competitors?
• Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
• What are your competitors’ strengths?
• Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Oct. 30, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

• How specifically will you implement this?
• Do you want to grow your business?
• Is this growth measured by gross revenue, profit, personnel, or physical office space?
• How much growth do you aim for annually?
• What specific targets will you strive to hit annually in the next few years?

Setting Business Goals & Objectives: 4 Considerations ( Harvard Business School , Oct. 31, 2023)

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Jul. 31, 2023)

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

• Executive Summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

• Key partnerships
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

• What is your product?
• How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
• How does your pricing strategy benefit your clients?
• How and where will you promote your services?
• What types of promotions will you advertise?
• Will you ask clients for referrals or use coupons?
• Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Feb. 2, 2024)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

• Is your business plan’s success contingent upon the cooperation of your colleagues?
• If so, what specifically do you need them to do?
• How will you evaluate their participation?
• Are they on-board with the role you have assigned them?
• How will you get “buy in” from these individuals?

How to Build a Real Estate Team + 7 Critical Mistakes to Avoid ( The Close , May 17, 2023)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

• Are you on track?
• Are the goals reasonable to achieve, impossible, or too easy?
• How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

• How do you plan to implement your business plan’s goals?
• When will you review and refine your business plan goals?
• What process will you use to review your goals?
• What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

• Cover letter stating the reasoning behind developing a business plan
• Non-disclosure statement
• Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Jul. 18, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 3, 2024)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 30, 2023)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , Apr. 23, 2024)

Guide to Creating a Business Plan with Template (Business News Daily, Mar. 28, 2024)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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Blog Business 5 Real Estate Business Plan Examples & How to Create One?

5 Real Estate Business Plan Examples & How to Create One?

Written by: Danesh Ramuthi Nov 28, 2023

Crafting a business plan is essential for any business and the real estate sector is no exception. In real estate, a comprehensive business plan serves as a roadmap, delineating a clear path towards business growth. 

It guides owners, agents and brokers through various critical aspects such as identifying target markets, devising effective marketing strategies, planning finances and managing client relationships.

For real estate businesses, a well-written plan is crucial in attracting potential investors, showcasing the company’s mission statement, business model and long-term income goals.

So, how can you write one?

Leveraging tools like Venngage Business Plan Make r with their Business Plan Templates to create your own real estate business plan can be transformative.

They offer a lot of real estate business plan examples and templates, streamlining the process of crafting a comprehensive plan.

Click to jump ahead: 

• 5 real estate business plan examples

How to write a real estate business plan?

• Wrapping Up

5 Real estate business plan examples

As I have said before, a well-crafted business plan is a key to success. Whether you’re a seasoned agent or just starting out, examples of effective real estate business plans can offer invaluable insights. Along with a solid business plan, incorporating innovative real estate marketing ideas is crucial for standing out in this competitive market.

These examples showcase a range of strategies and approaches tailored to various aspects of the real estate market. They serve as guides to structuring a plan that addresses key components like market analysis, marketing strategies, financial planning and client management, ensuring a solid foundation for any real estate venture.

Real estate business plan example

There are various elements in a real estate business plan that must be integrated. Incorporating these elements into a real estate business plan ensures a comprehensive approach to launching and growing a successful real estate business. 

What are they?

• Executive summary: The executive summary is a concise overview of the real estate business plan. It highlights the mission statement, outlines the business goals and provides a snapshot of the overall strategy. 
• Company overview: An overview on the history and structure of the real estate business. It includes the company’s mission and vision statements, information about the founding team and the legal structure of the business. 
• Service: Here, the business plan details the specific services offered by the real estate agency. This could range from residential property sales and leasing to commercial real estate services. The section should clearly articulate how these services meet the needs of the target client and how they stand out from competitors.
• Strategies: A very crucial part of the plan outlines the strategies for achieving business goals. It covers marketing strategies to generate leads, pricing strategies for services, and tactics for effective client relationship management. Strategies for navigating market shifts, identifying key market trends and leveraging online resources for property listings and real estate listing presentations to help with lead generation are also included.
• Financial plan: The financial plan is a comprehensive section detailing the financial projections of the business. It includes income statements, cash flow statements , break-even analysis and financial goals. Besides, a financial plan section also outlines how resources will be allocated to different areas of the business and the approach to managing the financial aspects of the real estate market, such as average sales price and housing market trends.

Read Also: 7 Best Business Plan Software for 2023

Real estate investment business plan example

A real estate investment business plan is a comprehensive blueprint that outlines the goals and strategies of a real estate investment venture. It serves as a roadmap, ensuring that all facets of real estate investment are meticulously considered.

Creating a business plan for real estate investment is a critical step for any investor, regardless of their experience level Typically, these plans span one to five years, offering a detailed strategy for future company objectives and the steps required to achieve them.

Key components:

• Executive summary: Snapshot of the business, outlining its mission statement, target market, and core strategies. It should be compelling enough to attract potential investors and partners.
• Market analysis: A thorough analysis of the real estate market, including current trends, average sales prices and potential market shifts.
• Financial projections: Detailed financial plans, including income statements, cash flow analysis, and break-even analysis.
• Strategy & implementation: Outlines how the business plans to achieve its goals. This includes marketing efforts to generate leads, pricing strategies and client relationship management techniques.
• Legal structure & resource allocation: Details the legal structure of the business and how resources will be allocated across various operations, including property acquisitions, renovations and management.

Real estate agent business plan example

A real estate agent business plan is a strategic document that outlines the operations and goals of a real estate agent or agency. It is a crucial tool for communicating with potential lenders, partners or shareholders about the nature of the business and its potential for profitability.

A well-crafted real estate agent business plan will include

• Where you are today: A clear understanding of your current position in the market, including strengths, weaknesses and market standing.
• Where you aim to be: Sets specific, measurable goals for future growth, whether it’s expanding the client base, entering new markets or increasing sales.
• How can you get there: Outlines the strategies and action plans to achieve these goals, including marketing campaigns, client acquisition strategies and business development initiatives.
• Measuring your performance: Defines the key performance indicators (KPIs) and metrics to assess progress towards the set goals, such as sales figures, client satisfaction rates and market share.
• Course correction: Establishes a process for regular review and adjustment of the plan, ensuring flexibility to adapt to market changes, shifts in client needs and other external factors.

For real estate agents, a comprehensive business plan is not just a roadmap to success; it is a dynamic tool that keeps them accountable and adaptable to market changes.

Realtor business plan example

A realtor business plan is a comprehensive document that outlines the strategic direction and goals of a real estate business. It’s an essential tool for realtors looking to either launch or expand their business in the competitive real estate market. The plan typically includes details about the company’s mission, objectives, target market and strategies for achieving its goals.

Benefits of a realtor business plan and applications:

• For launching or expanding businesses: The plan helps real estate agents to structure their approach to entering new markets or growing in existing ones, providing a clear path to follow.
• Securing loans and investments: A well-drafted business plan is crucial for securing financing for real estate projects, such as purchasing new properties or renovating existing ones.
• Guideline for goal achievement: The plan serves as a guideline to stay on track with sales and profitability goals, allowing realtors to make informed decisions and adjust strategies as needed.
• Valuable for real estate investors: Investors can use the template to evaluate potential real estate businesses and properties for purchase, ensuring they align with their investment goals.
• Improving business performance: By filling out a realtor business plan template , realtors can gain insights into the strengths and weaknesses of their business, using this information to enhance profitability and operational efficiency.

A realtor business plan is more than just a document; it’s a roadmap for success in the real estate industry. 

Writing a real estate business plan is a comprehensive process that involves several key steps. Here’s a detailed guide to help you craft an effective business plan :

• Tell your story : Start with a self-evaluation. Define who you are as a real estate agent, why you are in this business and what you do. Develop your mission statement, vision statement and an executive summary​​.
• Analyze your target real estate market : Focus on local market trends rather than national or state-wide levels. Examine general trends, market opportunities, saturations, and local competition. This step requires thorough research into the real estate market you plan to operate in​​.
• Identify your target client : After understanding your market, identify the niche you aim to serve and the type of clients you want to target. Create a client persona that reflects their specific needs and concerns​​.
• Conduct a SWOT analysis : Analyze your business’s Strengths, Weaknesses, Opportunities and Threats. This should reflect a combination of personal attributes and external market conditions​​​​.
• Establish your SMART goals : Set specific, measurable, attainable, realistic and timely goals. These goals could be financial, expansion-related or based on other business metrics​​​​.
• Create your financial plan : Account for all operating expenses, including marketing and lead generation costs. Calculate the number of transactions needed to meet your financial goals. Remember to separate personal and business finances​​.
• Revisit your business plan to monitor & evaluate : Treat your business plan as a living document. Plan periodic reviews (quarterly, semi-annually or annually) to check if your strategies are advancing you toward your goals​​​​.
• Defining your mission & vision : Include a clear mission and vision statement. Describe your business type, location, founding principles and what sets you apart from competitors​​.
• Creating a marketing plan : Develop a marketing plan that addresses the product, price, place and promotion of your services. Determine your pricing strategy, promotional methods and marketing channels​​. If you’re unsure what marketing activities to choose, consider this guide on how to market yourself as a realtor .
• Forming a team : Ensure the cooperation of colleagues, supervisors and supervisees involved in your plan. Clarify their roles and how their participation will be evaluated​​.

Related: 15+ Business Plan Examples to Win Your Next Round of Funding

Wrapping up

The journey to a successful real estate venture is intricately linked to the quality and depth of your business plan. From understanding the nuances of the real estate market to setting strategic goals, a well-crafted business plan acts as the backbone of any thriving real estate business. Whether you’re developing a general real estate business plan, focusing on investment, working as an agent, or operating as a realtor, each plan type serves its unique purpose and addresses specific aspects of the real estate world.

The examples and insights provided in this article serve as a guide to help you navigate the complexities of the real estate industry. Remember, a real estate business plan is not a static document but a dynamic blueprint that evolves with your business and the ever-changing market trends.

Crafting a strategic real estate business plan is a crucial step towards achieving your business goals. So, start shaping your vision today with Venngage.

Explore venngage business plan maker & our business plan templates and begin your journey to a successful real estate business now!

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How to Write a Solid Real Estate Business Plan in 2024

March 13, 2024

If you want to grow your real estate business , then you’ll need to get clear on where you want to go and how you can get there.

Research from the Harvard Business Review indicates that entrepreneurs who create formal business plans are 16% more likely to achieve viability than those who don’t. Further studies also demonstrate that business planning can accelerate a firm’s growth by 30% , and the time invested in writing a business plan can significantly enhance the likelihood of success .

In this article, we’ll guide you through the critical elements of a strong real estate business plan, helping you create a unique strategy aligned with your company goals.

Find It Fast

Why every agent and broker should have a real estate business plan

A real estate business plan acts as a strategic blueprint for an agent, team, or brokerage, mapping out key facets, critical milestones, company goals, and the business’s overall financial health. A plan needs a clear vision and roadmap for how the company will achieve its goals and grow within its specific market.

Additionally, general business plans are pivotal in securing capital and compelling potential investors or partners. A great business plan can attract skilled employees and top-level talent, leading to further expansion and growth.

For an agent or a broker, a real estate business plan is essential for determining your identity in the luxury market and what you can offer clients. It helps you hone in on your ideal customer and allows you to assess the financial viability of your business easily. 

Your real estate business plan is a guide to your goals and a clear-cut strategy for how you can stand out from the competition, grow your business, and fulfill your overarching mission.

Real estate business plans: the basics

When constructing your real estate business plan, it’s best to keep things simple, manageable, and achievable. Focus on where you are now, where you want to go, and how you can reasonably get there.

Here are six critical elements of a straightforward real estate business plan:

• Executive summary:  The executive summary serves as a brief overview of who you are, your purpose, and your goals.
• Overview and objectives:  The overview and objectives section can vary somewhat based on your individual needs, but they should include your mission statement, your history, and your objectives.
• Market opportunities and competitive analysis:  Your business plan should outline where market conditions are ideal for the rapid growth of a business and what your competition is already doing in that space.
• SWOT analysis:  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and is a useful analytical tool for determining your strategic position.
• Marketing plan:  The marketing plan identifies and details how you will reach and attract your target audience.
• Financial plan:  A financial plan is a fairly straightforward snapshot of the economic health of your business.

Most business plans adhere to a timeframe of three to five years, though some are as short as one year, others as long as seven. Although everything in this article provides recommendations for a three to five-year plan, it’s worth looking beyond five years for future growth opportunities.

Creating your own real estate business plan 

Now that you know the main sections of your real estate business plan, let’s dive into exactly what goes into each element. 

Executive summary

A good summary is typically one to two pages (although one is optimal) and should include the following:

• Description of services
• Summary of objectives
• Brief market and competition snapshot (you’ll dive deeper into this later in your business plan)
• Capital or partnership requirements, if applicable

Your executive summary is the one part of your business plan you can recite from memory. There’s no fluff. Consider this your elevator pitch to sell your vision and convince others to join you on your mission.

Overview and objectives

Mission statement.

Your mission statement is why you do what you do—the guiding principles for your business. 

For example, here are two excellent real estate company mission statements:

• Compass : Our mission is to help everyone find their place in the world. Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.
• Sotheby’s Realty : Built on centuries of tradition and dedicated to innovation, the Sotheby’s International Realty brand artfully unites connoisseurs of life with their aspirations through a deeply connected global network of exceptional people.

Your history is just that—when you started, location, leadership, milestones, and notable services or specializations.

Objectives are your primary goals. A common technique for establishing your goals is through the “SMART” method, ensuring your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.

Objectives that might cover the course of a five-year plan include:

• Rebrand the company website in 30 days.
• Establish a social media presence in 90 days.
• Close five transactions per month in year one and double transaction volume by year three.
• Double the size of the firm by year five.

Ensure your goals are targeted and realistic within your set time frame. 

More likely than not, your business will have multiple objectives simultaneously. Group them based on category and designate a team member who will be responsible for managing achievements, setting milestones, and assessing progress.

Market opportunities and competitive analysis

Understanding your market and your competition involves taking stock of the landscape’s size, demographics, demands, and trends.

Market opportunities

When determining your market opportunities in your business plan, consider the following questions: 

• What is the size and stability of the market?
• Is the market currently on an upward or downward trajectory?
• What are the current demographics of the market?
• What segment of the market do I want to target? 
• Is there a demand for a particular type of housing? 
• Are there more sellers than buyers, or vice versa? 

Also, pinpoint specific market circumstances that could significantly impact your business, like interest rate trends or local economic development. Be sure to document these insights in your plan as well. 

Competitive analysis

In many business plans, competitive analysis is worthy of its own standalone section. Regardless of how you present it, devote some space to your competition and thoroughly research what they currently do in the real estate market.

Include both immediate and secondary competitors, and note if the market is primed for new competitors in the future. Also, identify the risks and opportunities when comparing your niche market and services versus others vying for similar business. 

Remember to ask yourself:

• What do I offer clients that the competition does not? 
• Can I stand out in this market and generate revenue?
• How can I advertise myself to showcase these differences?

SWOT analysis

Through its matrix-like formatting, you can use data-backed facts to analyze your team’s strengths, weaknesses, opportunities, and threats in a visual way. Here are some questions you can ask yourself for each section:

• Is your brand recognizable?
• Do you have an in-house expert for each specialization within residential or commercial real estate (or both)? 
• Do you have an active pipeline of new leads ? 
• What is your unique selling proposition (USP)?
• Do you lack consistent social media or online content? 
• Is your brand relatively new or unrecognizable ?
• Are you missing out on lead-generation opportunities?
• Is your website engagement lacking?

Opportunities

• Has your team just branched out to a new area of real estate? 
• Is market demand growing in your area? 
• Have you uncovered a new source of referrals ?
• Are there any new teams in your niche that offer a USP similar to yours?
• Are mortgage rates rising enough to slow down demand?

By uncovering factors in each grid of the SWOT analysis matrix, you can identify areas that need immediate attention or capitalize on specific strengths.

Marketing plan

Creating a marketing plan is an exercise in understanding your ideal client and then molding a campaign that ensures you can target those customers. Here are a few key points to outline in your marketing plan:

Demographics

• Consider your ideal client persona, including age, location, income, and profession.
• Consider what attracts this ideal client. What are they looking for in properties? What are they avoiding?
• What type of neighborhoods, amenities, or lifestyle are they seeking?

Marketing channels

• Which platforms are your ideal clients engaging with the most? Which ones do your competitors frequently utilize?

Along with these aspects, consider how to position yourself better than your competitors to attract this client. Think about the benefits you can offer and how you can showcase this with a smart real estate marketing campaign .

Financial plan

A financial framework is a crucial aspect of your real estate business plan since it provides insight into the economic health of your business. It gives you a better idea of the valuation of your business, acts as a guide for your budget, and helps you set more realistic financial goals.  

Here are the elements of a financial plan that should be included:

Profit and loss statement

• This is also called an income statement or pro forma. This shows a company’s profitability (or loss) over a certain length of time.

Cash flow statement

• This statement provides an overview of your actual cash position.

Balance sheet

• A balance sheet shows where you stand regarding assets, liabilities, and equity at a specific point in time.

Operating budget

• An operating budget is a detailed view of your income and expenses, usually over 12 months. 

Break-even analysis

• This outlines the revenues necessary to cover all costs and your business’s potential to be profitable. 

Depending on your real estate business position or if you’re an individual broker or agent, you can simplify this area with just an operating budget and break-even analysis.

4 common mistakes agents make when creating a real estate business plan

1. thinking the business plan needs to be perfect.

Your real estate business plan will not be built overnight. You can still run a successful company while your business plan is being created. Instead of waiting to make a “perfect” business plan, follow our step-by-step guide to get started. Then, you can modify as you learn more about your client, your competition, and the trends in the market. 

2. Not having someone else review your business plan

Like any other business document, having a second pair of eyes review your real estate business plan is always helpful for typos or mistakes and for any glaring questions or inconsistencies. Be open to feedback from people, both in the industry and outside it—if someone is confused by an aspect of your plan, chances are they won’t be the only one. 

3. Not using the business plan to gain more clients

While your plan is useful for an overview of your business and its goals, don’t forget to use it as a guiding tool. For example, once you make your marketing plan, you’ll have a stronger idea of your ideal customer. So, be sure to use that information to create more targeted outreach efforts. This includes:

• Adjusting your marketing and advertising budget
• Creating a more targeted marketing campaign, including website, social media, and email
• Determining how to nurture non-specific outreach efforts such as referrals , SEO , and open houses
• Developing a data analytic strategy—how will you measure your marketing success and make changes if necessary?

4. Not coming back to the business plan 

Your real estate business plan is not a one-and-done proposition or something to be written, tossed in a drawer, and forgotten. 

Make time to periodically reevaluate your progress and see where you stand in reaching your goals. Once every 90 days is a good rule of thumb, but review more or less frequently as you see fit. And if you start hitting those goals early, take the time to make new ones.

Lastly, don’t be afraid to pivot if something isn’t working. Goals can change, so return to your business plan and modify it as your company ebbs and flows. 

Luxury Presence: your real estate business plan partner

With beautifully crafted websites, SEO strategists, and top marketing expertise, Luxury Presence is here to help you define your business and grow in the real estate market. Contact our team of experts today to refine your online presence and stand out from the competition.

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• Sample Business Plans
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Real Estate Business Plan

People would always need to find places. Be it for offices, homes, and whatnot.

Finding the ideal place irrespective of your needs and requirements is never a cakewalk, to begin with.

You can go through a number of real estates business plan templates before you write your plan.

Industry Overview

The market size, measured by revenue, of the Real Estate Sales and brokerage industry, is $156.2bn in 2021, and the industry is expected to increase by 0.4% in 2021.

Also, the market is changing at a rapid rate and the way people use spaces is changing at a rapid rate too.

Hence, to get on or stay on the higher end of the spectrum you’ll need to upskill and change the way you do business constantly.

But that is a fair trade for the amount of growth and profitability this industry has to offer.

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Things to Consider Before Writing a Real Estate Business Plan

Be specific.

The real estate industry is broad when it comes to work and what you can do. It can either be a source of primary or passive income. At the same time, you might be involved in the industry as an investor, agent, or builder. Decide what you want to do and plan on that basis.

Do your research

The trends of the real estate business change constantly, hence doing your research and updating it constantly is a crucial part of your profession.

As your knowledge and expertise is your greatest asset in this industry, keep expanding it to stay at the top of things.

Build a team of skilled professionals

Having a team you can build your real estate business with is essential.

Select a group of individuals with a diverse set of talents ranging from good communication skills to brilliant analytical skills. Given the dynamics of the real estate business, you never know what skills might come in handy in your business journey.

Be ready for change

As we have constantly discussed, real estate is a dynamic industry. Change is the only constant you’ll have in this business.

Thus, it is important for everything from your plan and way of doing business to be change-friendly.

Sources of Funding for a Real Estate Business

Gaining funds is one of the major reasons for writing a business plan. And here are a few good funding options for your real estate business:

A traditional loan is one of the most basic options for getting funded. You can opt for this if you have a good credit score.

Non-bank mortgage lending

This is a good option if you don’t want to go through a lot of paperwork.

The asset-based mortgage

For this, the lenders look at the rental value of your property and provide a loan on that basis. It is a good option if you don’t want or can’t get a loan based on your personal assets or income.

Above all, it is essential to plan your business to figure out your funding requirements and the right way to fulfill the same.

Write Your Business Plan

If you have enough connections, and the ability to find places for people that have attributes they want and need then a real estate business can be a profitable one for you.

A business plan helps you get funded, explain your ideas to the stakeholders of your business, and make better decisions.

Hence, planning is an important aspect of starting or growing your business.

It has been created using Upmetrics online business plan software that helps you create dynamic and customizable plans anywhere and at any time.

Our sample real estate business plan can help you with writing a well-rounded business plan for your business. It can act as a guide and prevent you from getting stuck in a certain section for too long.

Real Estate Business Plan Outline

This is the standard real estate business plan outline which will cover all important sections that you should include in your business plan.

• Market Opportunity
• Demand for Housing
• Financing & Investment Forecast
• Introducing Kegan
• Business Model
• Short Term Goals
• Long Term Strategies
• Keys to Success
• Contemporary Living for the 21″ Century
• The Complete Package
• Pricing Strategy
• Implementation Strategy – Action Plan
• Target Market Overview
• Housing Shortage Overview in Saudi Arabia
• Housing Shortage Overview in Riyadh
• Housing Prices
• Kegan Home Prices
• Market Positioning & Brand
• Marketing Strategies
• Sales Strategies
• Sales Process
• Competitive Landscape
• Competitive Advantages
• Rashid Bin Said
• Director of Construction
• Member name
• Chief Accountant
• Director of Marketing & Sales
• Other Staff
• Independent Directors
• Solid Balance Sheet
• Impressive Cashflow
• Financial Summary
• Financial Assumptions
• Income Statement (Five-Year Projections)
• Balance Sheet (Five-Year Projections)
• Cash Flow Statement (Five-Year Projection)

After getting started with Upmetrics , you can copy this sample real estate business plan into your business plan and modify the required information and download your real estate business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample real estate business plan

Need help writing your business plan from scratch? Here you go;  download our free real estate business plan pdf  to start.

It’s a modern business plan template specifically designed for your real estate business. Use the example business plan as a guide for writing your own.

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Premier Agent Toolkit

How to create a real estate agent business plan.

In this article:

Why agents need a real estate business plan

How to write a real estate business plan, free real estate business plan template.

Every agent needs a plan to succeed. A real estate business plan keeps you accountable and on track. An optimal business plan for real estate agents includes firm goals, but it’s also fluid — you’ll want to update your real estate business plan as you grow and the market evolves.

A real estate business plan allows you to stay current with market trends and ahead of the competition. It also helps you track results over time, test lead generation strategies and develop new marketing approaches. Zillow’s Bret Calltharp, a former training leader for a large brokerage group, saw his agents’ business increase by an average of 27% when implementing a business plan for the first time.

Here’s what a good real estate agent business plan will show you:

• Where you are today
• Where you want to be
• How you’ll get there
• How to measure your performance
• When and where to make a course correction

The benefits are clear, and you’re convinced — but where do you start? Here are our recommended steps for creating a business plan for real estate agents:

Write an executive summary

Real estate business planning should always start with a summary of who you are, what services you offer, where you operate and who you serve.

Define your mission statement

Your mission statement is the foundation that supports your entire real estate business plan. It should clearly state your guiding principles and goals.

Create a team management summary

If you’re working with a team, include all members who contribute to your success and how they help. Create a table that shows their roles, responsibilities and time frames for specific tasks.

Know your target client

Determine who your target client is and figure out their story. The more personal you can get, the better you’ll serve your clients.

Who, specifically, is your target client? This could be a first-time home buyer, a home seller, a renter — or a more specific subset like retirees or investors.

What is your target client’s story? Ask your clients specific questions and create a strategy based on their answers. Where do they want to live? What is their annual household income? What do they want from their home?

Outline SMART business goals

Your goals should be specific, measurable, attainable, realistic and timely — in other words, SMART . Once your real estate business goals are SMART, break down each goal into objectives. These should be the specific tasks and activities required to accomplish the goal.

Map out your keys to success

Every real estate agent business plan template should include a table that lists the top three ways to achieve business success — and more importantly, the actions required to fulfill them.

Breakeven analysis

A critical part of real estate business planning is determining your breakeven point. What average commission rate do you need to achieve per unit to break even each month? How many homes must you sell at your average commission rate to break even by your target goal?

Understand your market

It’s crucial to stay on top of your target client’s market. A successful agent will know how the market has behaved in the past few years, as well as where it’s headed (and why).

Segment your market

Let’s look at a target client in a sample real estate business plan.

Suppose the target client is a first-time home buyer. How can we segment that market further to include even more detailed and relevant information? Here are two potential market segments for our first-time home buyer:

• First-time home buyers, single family
• First-time home buyers, multigenerational

Plan for market growth

Map out how much growth you anticipate in your market, and use it to forecast the number of potential clients over the next few years.

Track market trends in your real estate business plan with a table listing possible outcomes on the right and trends on the left.

Track market trends

What market trends do you foresee impacting your business and market segments? Here’s a real estate business plan sample that projects a possible outcome for a rise in multigenerational living:

Develop a SWOT analysis

Every business plan needs a SWOT analysis: strengths, weaknesses, opportunities and threats. Some sample real estate business plan SWOT questions include:

• What sets me apart from my competition?
• What skills need improving?
• Are there any opportunities I’m overlooking?

Recognize your competition

Who’s your primary competition in your target market, and what makes them your primary competition? How will you outperform them?

Create a marketing strategy

Every real estate business plan template needs a marketing strategy table. Highlight your resources and key features, like this sample:

List ways to generate leads

Always keep a list of effective methods to generate leads , and always update the list when new strategies come up. The lead generation list in your real estate development business plan is as simple as this:

Project yearly sales forecast

Use market growth, trends and other real estate marketing strategies to predict your annual sales for the next three years. Here’s an example table from our real estate business plan PDF:

Outline your personnel expenses

Knowing what you’ll spend in a year will help you determine your breakeven point and set reasonable expectations for growth. A simple expense table, like this one from our free real estate business plan, allows you to project your personnel expenses through the next three years:

Measure client experience

Keep track of all the services you offer — and measure how quickly you deliver them. This is crucial in any real estate business planning document, as it helps you build a strong client relationship and track the results over time. Here’s an example for measuring response time:

Use a client relationship management (CRM) tool

There are many CRM tools out there, so it’s easy to find one that fits your needs. Do you want to track analytics? Use it for email marketing? Keep track of property and listing details? Automate your marketing efforts?

As a Zillow Premier Agent , you can use a CRM to manage all your leads and connections, along with their progress through the real estate journey. You can prioritize leads who are actively looking, submitting offers and under contract. Jot down other tools you’re using, especially transaction management tools and their specific functions.

Calculate your business plan performance

The final step in your real estate business plan template is measuring the plan’s performance. Track performance-related questions and how you’ll measure them. Here’s a sample question and measurement example that many agents use for real estate business planning:

Our customizable template helps you create a real estate business plan that outlines what success looks like — for you and your clients — so you can have your best year yet. This sample real estate business plan gives clear examples and allows for complete customization to your personal goals and your real estate market. Jot down your real estate business goals, clarify the state of your finances, profile your target customers and track other data that’s vital to successful real estate business planning.

Best of all — you can get started today! Just download our free real estate business plan template and add your own goals, projections, expenses and data. Don’t forget to update it regularly to accurately track your progress, evolve with the market and stay current with your target client’s needs.

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How to Plan, Start, & Grow a Real Estate Business: 27 Essential Tips

Published: February 21, 2024

Starting a real estate business isn’t for the faint of heart, but there’s hope for 2024. It’s expected that housing prices will soften in certain parts of the country , and despite what we’re hearing, experts are not predicting a housing market crash .

If the real estate world is calling you, don’t be put off. Here’s a down-to-earth look at how to start your own real estate business, plus advice for avoiding mistakes that hijack momentum as you grow.

In this article:

It’s Never Too Late to Start Your Business

How to start a real estate business, how to start in real estate, how to grow your real estate business, common professional pitfalls (and how to avoid them).

For many new real estate agents , real estate is their second, third, or even fourth career.

Whether you’re a solo agent or new to a team, if you have dreams of outperforming the average real estate agent salar y ($44,507 per year), you need to start thinking like a business owner — and that means planning.

Free Real Estate Planning Template

Use this free template to plan the marketing, sales, and growth for your real estate business.

• Company Overview
• Territory Overview
• Market Penetration Strategy

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• Craft your ideal personal plan.
• Write a real estate business plan.
• Build a consistent marketing plan.
• Get a website.
• Prospect consistently.
• Nurture leads.
• Have good time management.

1. Get a CRM.

Barry Jenkins is the broker-owner of the #2 Better Homes and Gardens Real Estate Team in the United States. He’s also a guy who hates inefficiency. “I, to a fault, like to make things easy. The reason my business is so successful is that it was built on the core principle of leverage.”

In order to bring that principle to life, Barry uses his CRM as a true lead conversion machine . A CRM is a Customer Relationship Management system that helps you organize your contacts and come up with actionable insights. With it, you can walk leads through relevant nurture campaigns based on lead source or automate the entire transaction process.

Get HubSpot's Free CRM for Your Real Estate Business

This is incredibly useful in real estate because the home buying process is so long with many different steps, multiplied across many agents and even more leads and customers.

Using a CRM to achieve boss-level organization is how Barry and his team sold 240 homes in a year. And it’s not all about the front end, either. Barry also uses his CRM to send automated onboarding drips to new team members and keep the business admin completely streamlined so that nothing important ever falls through the cracks.

2. Craft your ideal personal plan.

Before you set the right financial goals for your business, you need clear financial goals for your life.

Commissions are great, but — let's face it — we all came into this business wanting something bigger and better than what we had.

Consider the following questions:

• What time do you want to start work?
• What time do you want to finish?
• How do you want to feel each day?
• How much money do you want to make?

Top tip for defining your personal plan: Think about the real why. Running a successful real estate business is more about the impact on our lives or our families' lives and less about earning cash. Get to the real motivator behind work.

3. Write a real estate business plan.

Start writing your real estate business plan, paying special attention to the things that set you apart from other businesses in your area. Give it some real thought. This is where your personal and business identities can really come together to make profit-driving magic.

Start with these questions:

• How does selling real estate make a meaningful difference for you, your prospects, and even the world?
• What are the values and principles that drive your real estate business?
• How are those different from the real estate business next door?
• What are the three to five things you are going to own completely in the business?
• Who will take care of the rest?

Even if you’re just looking to take administrative work off your plate by hiring your first virtual assistant, it's critical to create that big-picture vision to keep your team inspired and avoid repeating unproductive patterns.

Top tip for writing your business plan: While creating that big-picture plan, make sure you also pay attention to the details. Writing your plan is an opportunity for you to explore ideas and see what’s feasible.

Featured Resource: Free Business Plan Template

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• Build a website without any coding skills.
• Pre-built themes and templates.
• Built-in marketing tools and features.

6. Prospect consistently.

The most consistent agent always wins, so choose your prospecting system and stick to it.

In the early days, it was never a bad idea to optimize your SOI. In fact, the Atlanta-based Graham Seeby Group transformed a list of just 279 contacts into $90 million in home sales in just four years by consistently marketing to their past clients and sphere.

“We focused on the ‘mets’ in our database, and it was amazing the volume of transactions we started doing right out of the gate,” says co-founder Justin Seeby.

For example, he recounts, his team did $2 million worth of sales from one couple he hadn’t talked to in 13 years.

“I mailed them a postcard, because I was afraid to pick up the phone and call them. I didn’t know if they’d know who I was. When they got the postcard, they called me. They ended up spending $1.2 million on a new house and selling an $800,000 house,” Seeby said.

Justin’s prospecting strategy was based on a simple schedule of mailers, emails, and phone calls. A winning system doesn’t have to be complicated, but it absolutely must be consistent.

Top tip for prospecting: Don’t stop when you get busy.

7. Nurture leads.

If a lead contacts you, they expect to hear from you.

Mike Pannell is a master lead generator and the leader behind Nu Home Source Realty . According to Mike, a follow-up system is crucial to long-term lead conversion.

“I tell my agents that 70% of people are not going to buy for 180.5 days. If you’re waiting on those new leads to buy, you’re only going to close 3%,” he says. “That will make you enough money to survive, but your goal is six months and beyond. You’ve got to follow up to get to those; you’ve got to build that pipeline to get to those people.”

In addition to avid blogging and website optimization, Mike also checks up on the competition to see what's happening on the ground.

“I sign up on a lot of different websites out there. I don’t give them a real name, but I give them a real phone number,” he says. “And I can tell you what, I don’t get a lot of calls."

Be the agent who’s always there, and you’ll automatically beat the herd.

8. Have good time management.

If you’re like most of us, a big part of the dream is to have more time and energy for the things that really light you up.

But most agents who set out to build a real estate business haven’t built that into the plan. They end up with a revolving door of team members and have to outwork the business problem du jour. But it doesn’t have to be that way.

For experts in automation, a motivating factor is saving time. By eliminating manual work through automation, you can free up time to focus on the activities that actually drive revenue.

The ability to do marketing automation further underscores your need for a CRM, which ends up acting as the engine that supports your efforts.

Top tip for introducing automation: Start with low-risk tasks that you don’t want to handle.

5. Run Facebook ads.

Sixty-nine percent of adults in the U.S. use Facebook. Chances are that your audience is on this platform. By running location-based ads, you can increase your brand awareness in your area and get highly targeted views on your ads.

Featured Resource: Facebook Ads Checklist

Free Real Estate Marketing Kit

An information-filled guide and easy-to-edit templates to make you a real estate marketing master.

• A free guidebook.
• Social media image templates.
• Editorial calendar templates.

1. Losing momentum.

You’ve put in the work. Early mornings and late nights following up on leads, arranging showings, and putting out purchase fires have yielded the desired result: consistent sales.

The problem? For many agents just starting their careers, it’s easy to get caught up in this initial rush of success and start resting on their laurels instead of pushing forward. While this may work for a few months or even a year, the loss of momentum can be devastating over time.

To keep sales flowing, it’s critical to keep your foot on the gas and keep looking for new leads.

2. Making social media mistakes.

Connecting with prospective clients means using social media. But the scale and scope of this platform mean that any faux pas — no matter how small — can negatively impact your reputation and your business.

To help reduce the risk of mistakes, follow these three rules.

First, be clear and concise. Don’t use 50 words when 10 will do. This limits the chance of a social media gaffe.

Next, only speak about what you know . This means that if you have a property that’s potentially coming up for sale, don’t post about it until you know for sure. This helps engender client trust and improves your reputation online.

Last but never least? Apologize if you get it wrong. Despite your best efforts, everyone eventually makes a mistake on social media. When it happens, don’t minimize it or pretend it never happened. Instead, own it, apologize, and move on.

3. Trying to do it all alone.

When you start your business, chances are you can handle the workload on your own. As you start to see success, however, you’ll want to scale — and this means bringing in help.

At first, this could be someone to help with sales and purchase documentation or to provide assistance finding and calling leads. Eventually, it may lead to hiring another real estate agent along with a larger complement of office staff.

The takeaway? As success scales, so does complexity: Get ahead of the challenges by bringing in help sooner rather than later.

4. Prioritizing paper.

Despite digital advancements, many real estate processes remain paper-based. But this doesn’t mean your business has to follow suit.

Here, robust CRM tools are a great way to ensure you’ve got access to the data you need, when you need it. While you’ll still have to handle paper reports, you can reduce the risk of lost or duplicate data by digitizing these documents and adding them to your database.

5. Thinking short-term.

Success in real estate means thinking about what comes next — the next client, the next sale, or the next purchase.

The problem? This can lead to short-term thinking that ignores what got you success in the first place: your clients.

As a result, it’s critical to forge a relationship with clients you’ve helped in the past. Not only does this increase the chances that they’ll come back to you if they choose to sell their current home or purchase a new one, but they may also refer you to their friends and family.

Get Ready to Put in the Work

Success in real estate is not simple. With the right approach to business planning, service marketing, and lead generation, however, it’s possible to build a real estate business that helps you achieve life goals and establish a firm financial future.

Best bet? Know why you’re getting into the industry, be prepared to put in the work, and learn from your mistakes.

Don't forget to share this post!

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Building a Solid Foundation: How to Create a Real Estate Business Plan That Works

A killer real estate business plan isn't just about setting a goal to hit 1 million in sales next year. (It would be a lot easier if it were!) 

A truly great real estate business plan defines exactly what drives your business, where you're headed, and how you'll navigate the market's unpredictable currents. It should be a razor-sharp action plan to scale your real estate empire. 

So, how do you craft this master blueprint without getting bogged down in the details? 

If you’re ready to join the cast of Million Dollar Listings—or if you just want to grow your modest real estate business—we can help.   

We’re going to break down how to create an actionable real estate business plan in just six steps. Your future self, with a thriving real estate portfolio, will thank you. 

What Should a Real Estate Business Plan Include?

A real estate business plan is a comprehensive document designed to help you navigate the ups and downs of the real estate industry and plan for long-term growth. 

TL:DR: A great business plan serves as a complete roadmap to help you get from where you are now to where you want to be. 

So, what should your real estate business plan include? The best plans include these eight sections: 

• Executive Summary: A concise introduction to your real estate venture. Highlight your primary goals, the niche you're targeting, and your unique value proposition in the real estate market.
• Business Description: Discuss the scope of your real estate operations—whether you're focusing on residential sales, commercial properties, rentals, or a mix. Also, mention the regions or neighborhoods you're targeting.
• Market Analysis: Delve into housing trends, regional property demand, and average property values in your selected areas. Study growth patterns and forecast potential shifts in the market.
• Marketing and Sales Strategies: Explain how you'll attract listings and buyers. This might include leveraging MLS, hosting open houses, using digital marketing tactics, or networking at community events.
• Service Offerings: Detail the range of services you plan to offer. This could include buying/selling, property management, consultation, or even staging homes for sale.
• Organizational Structure and Management: As a solo realtor, this might be about your role and responsibilities. If you have or plan to have a team or build a brokerage, describe team member roles, responsibilities, and expertise.
• Financial Projections and Strategy: Outline anticipated earnings from property sales or rentals, operational expenses, and commissions. Factor in marketing costs, licensing fees, and other industry-specific expenses.
• Growth Plan: Since real estate is as much about scaling and expansion as it is about individual sales, describe how you plan to grow—by expanding into new areas and niches, or by adding more agents to your team.

Keep in mind—these sections are suggested, not required. If some of these sections don’t make sense for your business, feel free to drop them. Maybe you want to add something else? If you’re not sure where the heck to start—that’s where this list comes in handy. 

Why Do I Need a Real Estate Business Plan?

Honestly—you don’t have to have a business plan. If you’re feeling good about your business and happy with your growth, feel free to click away. But, if you’re not closing as many deals as you’d like or if you’re just not feeling great about your business’s direction, you might want to stick around. 

In addition to increasing your sales, an effective business plan can help you: 

• Gain a Competitive Advantage : The world is full of real estate professionals. To succeed in this industry, you need an edge. A real estate business plan gives you an advantage in the market because so few competitors will create one. You'll know the exact steps to take to grow your business. Case in point: a well-crafted business plan can boost your chances of success by 12 percent .
• Mitigate Risk: Every new business venture is a risky proposition. Back in 1994, nobody thought Jeff Bezos could sell books online. Now, Amazon is one of the biggest companies in the world, and Mr. Bezos has a cool net worth in the $150 billion range. While your real estate business plan might not help you hit the billion-dollar range, it will help you mitigate risk by helping you identify potential threats and weaknesses.  
• Gain a Deeper Understanding of Analytics: Drowning in data? A great business plan will outline your goals and campaigns, and help you track the metrics that really matter. You can look at your plan in a year and assess your progress toward your goals, and adjust your approach accordingly. This will help you eliminate poor tactics or destructive behaviors and double down on what works for your business.

A business real estate plan also gives you something to celebrate. When you hit the milestones in your plan, reward yourself with a fancy dinner or pop open a bottle of champagne. Treat yo’self. Then get back to selling! 

6 Steps to Create an Effective Real Estate Business Plan Fast 

Now you know what your real estate business plan should include and why they matter. Cool. Now it's time to actually create that killer plan that will help your business grow. Ready? Follow these step-by-step instructions to create a proven plan of action you can use to grow your business.

1. Start With Your Story

Who are you as a real estate professional? Are you a master of landing the right deal? Love helping families find their forever home? 

All good business plans start with a story that explains who the individual or company in question is, what they do, and the business goals they want to achieve.

To accomplish this, make sure your business plan includes:

• An executive summary: A sentence or two that summarizes what your business does.

Example: "I sell homes to middle-income buyers in the greater Denver area."

• Your mission statement: A few sentences that explain why you do what you do.

Example: "At Smith Real Estate Group, we strive to provide our clients with amazing experiences they'll remember for the rest of their lives. Buying a home is a monumental responsibility. Our goal is to make the process simple, fun, and stress-free for our clients so they're delighted with their purchases."

• Your vision for your business: A couple of sentences that illustrate what the world will look like once you've achieved your mission. 

Example: "Eventually, I want to be the most trusted name in Boise real estate, effectively serving a range of clients who come to me to get the highest possible price for their homes."

• The SMART goals you want to achieve: The individual objectives you'll work to accomplish, i.e., "Sell 15 homes next year," or "Make $150,000 annual salary." Remember, the best goals are SMART, which stands for specific, measurable, achievable, relevant, and time-bound. 

Example: "I'll start making $150k a year (or more) within 36 months. To accomplish this, I'll invest in new marketing techniques to promote my services so I can sell 15+ homes every year."

2. Research Your Target Market

Which area of the real estate market do you specialize in? Do you sell high end luxury condos? Help businesses find the right place to expand? Maybe you’re all about helping folks find tiny homes. 

To answer this question, I suggest a fair bit of research—especially if you're brand new and don't have an established client base. Look for sections of the market that are growing and ones that are slowing down.

It's important to look at data for the location you’re serving . Nation-wide trends are useful to a point. But you really need to know what's happening in your corner of the world.

Also, research your city's other agents, brokerages, etc., as you'll compete with them for potential clients. The more you know about them, the easier it will be to differentiate yourself and achieve your short and long-term goals in the real estate industry.

3. Identify Your Ideal Clientele

Now it's time to zero in on the specific people you sell to.

There are plenty of options. You could be a condo specialist and only engage new leads who want to buy condos in your area. Or focus on real estate listings for new home buyers. Or work in the top end of the market and help wealthy individuals settle into their second homes. You do you. 

The specific demographic you choose to serve should depend on the local market, your unique skill set, and your passions. Find a balance between these three things.

When you know your ideal clientele, take a moment to define buyer personas .

Not familiar with the term? Don’t worry—it's not as weird as it sounds. A buyer persona is a fictional person you invent to represent your real-world target market. Feel free to get weird with it—your persona could be Fred the Family Man, or Suzy the Soup Maker. Just be sure to include personal details, such as goals and pain points to make it useful. 

While it may seem silly, a buyer persona keeps you focused on your ideal clientele so you can ensure your marketing efforts always match the people who want to help. 

4. Perform a SWOT Analysis

A SWOT analysis helps you pinpoint your strengths and weaknesses and find the opportunities and threats in your chosen real estate market. Think of it like a battle plan to help you conquer your real estate market. Here's a quick example:

• Strengths: Maybe you have amazing people skills, so you host open houses for your clients on a regular basis. This helps you meet potential buyers and sell clients' homes. It also acts as a terrific lead generation strategy . Or, maybe you’re really, really good at staging older homes. 
• Weaknesses: Maybe you hate social media, so you never use platforms like Facebook and Instagram—even though other agents use them to close deals . This would be a weakness, but it doesn’t mean you need to change things. Instead, acknowledge it and adjust your strategy accordingly. 
• Opportunities: If most of the real estate professionals in your town focus on low- to mid-priced real estate listings, you could target the small collection of luxury buyers in the area.
• Threats: Are there a ton of other real estate agents in your area? Maybe a nationwide brokerage is opening a new office and threatening to take your knees out with a bat. (Who knew real estate could be so brutal!) The point is: being aware of threats helps you target your services effectively so you can become a real player in the game. 

5. Set a Clear Marketing Strategy

You might run the best real estate brokerage in the United States. But if nobody knows about your real estate team's supreme skill set, you’re not likely to make many sales. Which won’t be an issue if you’re running a mob front—but if you actually want to make a profit, marketing is crucial. 

Fortunately, you've defined your target market, ideal clientele, and personal strengths and weaknesses. So, building an effective marketing strategy should be easy. 

Think about your target audience: how can you reach these people? Social media is probably your best bet if you serve young, first-time homebuyers. If you serve an older, more affluent crowd, in-person meetups and cold-calling techniques might be a good option.

Consider your competitors, too. What channels do they use to connect with new leads? Use another approach to differentiate your services better.

Finally, take a hard look at your abilities. Just because a marketing plan works for one person or company doesn't mean it will work for yours. Since you're building your business, you need to assess your strengths and weaknesses. This will help you implement strategies that suit your skills and disposition.  

6. Make a Financial Plan

Yes, we gotta talk about money. Adding financial details to your real estate business plan gives you a strong starting point to drive growth. 

How much will you spend on licensing, lead generation, and a real estate CRM ? Remember to budget for everyday expenses while working, like gasoline for your car and meals while traveling. (Just no two martini lunches!) 

You should also include the amount of money you want to make after expenses and taxes and the number of deals you'll need to close to make the numbers work together.

Most people shy away from their finances. Don’t make this mistake. You need to know what your operating expenses are to know what your cash flow is. If you don't know that, you won't know if you're on track to reach your short-term or long-term goals.

One more thing: make sure your financial plan is realistic . Dreaming of million-dollar closings might feel nice, but those numbers won't help you. Do your research and input proper cost estimates. 

3 Tips to Create a Real Estate Business Plan That’s Actually Useful 

BOOM! Now, you know how to create a business plan for your real estate business. Go you. But to make sure your plan is top-notch, keep these three best practices in mind:

KISS: Keep it Super Simple

It’s easy to get lost in the weeds and wind up overwhelmed. Don't overcomplicate the process.

Your real estate business plan doesn't need to be professionally designed unless it’s being shared with business partners or investors. You can write it in Word on your laptop computer. Or scribble it on a napkin while you sip a cocktail at the bar. Whatever feels good to you. 

The most important thing is that you actually create a plan for your real estate business . The way it looks is less crucial. Don't get caught up in the details. 

Differentiate Yourself

What makes you special? No, not just in the “My mom says I'm special!” way. Like, what really makes you stand out from the other real estate agents and brokers in your local area?

Ask yourself questions like " What can I do better than everybody else?", “Why would clients want to work with me over another agent?” or "What am I willing to do that my competitors aren't?"

Did you come up with a few things? Good, now add them to your real estate business plan.

Being average is boring—so figure out where you stand out. Then, infuse it into every aspect of your business, from your website to how you engage with clients. That way, people know what sets you apart.

Revisit Your Plan Regularly

One more thing: your real estate business plan should be a living document. In other words, you should revisit it regularly to make sure it's actually benefiting your business.

Did you choose the right market? Are you serving the right clientele? Is your marketing plan actually working? Assess your business quarterly to see what's working and what isn't. Then use the takeaways to adjust your approach. That way, you can “always be closing” more deals. 

Pro tip: when starting out, use a business plan template . This gives you a starting point and makes it easy to edit your plans at any point. 

Level Up Your Real Estate Business 

If you want to build a successful real estate business, you need a plan. Luckily, you’ve already got one. 

Once you create your plan, you'll have a clear vision you can implement systematically to grow your business faster.  

Know what else will help you succeed in this industry? A solid CRM software with proven contact management, cold calling, email marketing, and sales reporting features.

Sound good? Give Close a try. We make it super easy to track leads, follow up with prospects, generate referrals, and turbocharge your real estate business.

Sign up for a free 14-day trial today to experience the power of Close!

START YOUR FREE 14-DAY TRIAL→

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BUSINESS STRATEGIES

How to create a real estate business plan

• Nirit Braun
• 10 min read

A real estate business plan is a strategic document that outlines the objectives, strategies and tactics a person or a team will employ when starting a business in the real estate industry. This comprehensive and clear plan not only defines the business' mission, vision and goals but also delineates the steps necessary to achieve them.

When starting a business, especially in a dynamic and competitive sector like real estate, a well-crafted business plan becomes an indispensable tool for success. Beyond helping business in their first steps to understanding how to start a service business , a business plan provides a structured framework that helps entrepreneurs make informed decisions, allocate resources effectively and stay focused on their objectives. By articulating the business' value proposition, rental business ideas , target market, competitive landscape and revenue streams, the plan offers a holistic understanding of the venture's potential and challenges.

Looking to kick off your real estate business? Create a business website today with Wix. These real estate agent websites can help you get started.

In this section, we'll break down the key components involved in crafting a successful real estate business plan in six steps.

Executive summary

Company and domain name

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

An executive summary is a concise overview of your entire real estate business plan. It serves as a snapshot that captures the essence of your venture, highlighting its key components and objectives. A well-crafted executive summary should provide a clear understanding of your real estate business' purpose, market opportunity, strategies and potential for success. It's typically the first section of the business plan and should be written after the rest of the plan has been completed.

To write a clear executive summary for a real estate business, follow these steps:

Start with a brief introduction: Describe your business’ mission, vision and the services you intend to offer. Highlight what sets your business apart in the competitive real estate landscape.

Summarize the market demand: Explain what kind of opportunity you aim to address with this type of business . Mention key trends in the real estate industry that support the viability of your venture.

Identify your target audience: Whether it's first-time homebuyers, property investors or commercial clients, briefly describe their demographics and needs.

State the unique value you offer to clients: This could be exceptional customer service, a specialized focus or innovative technology solutions.

Outline your key real estate marketing strategies : Highlight how you plan to reach and engage your target market.

Provide a high-level overview of your projected financials: Include revenue projections, startup costs and funding requirements.

Introduce the key members of your team: Highlight how their skills contribute to the success of the real estate business.

Example of an executive summary for a real estate business: “ABC Realty is a dynamic real estate agency that specializes in helping first-time homebuyers navigate the complex property market. With a strong commitment to providing personalized guidance and support, we aim to simplify the buying process and empower our clients to make informed decisions. Our target market consists of young professionals and families looking for their dream homes in urban areas. Leveraging the latest technology and data analytics, we offer a seamless search experience that matches buyers with their ideal properties. Our marketing strategy involves a mix of social media engagement, local partnerships and educational workshops to establish our brand as a trusted resource in the real estate industry. Backed by a team of experienced agents and industry professionals, we are well-positioned to make homeownership dreams a reality while achieving sustainable growth and profitability. Our projected financials indicate a steady upward trajectory, with a goal of reaching profitability within the first two years.”

02. Company and domain name

Knowing how to name a business is crucial for a real estate venture and a key step before you register your business . It shapes your brand identity, influences client perceptions and establishes trust.

Additionally, selecting a suitable domain name for your real estate website is crucial for online visibility and accessibility. Your online presence should be in top form taking into account that 97% of homebuyers search for their homes online. Here's how to approach these decisions:

Company name

Should reflect your business' values and services

Keep it concise, memorable and easy to spell

Check for trademark conflicts to avoid legal issues

Consider using the free business name generator from Wix for inspiration

Be inspired by these real estate business name lists.

Domain name

Align it closely with your company name if possible

Choose a domain extension (.com, .net, .org) that's commonly recognized

Keep it short and free of complex words or hyphens

Ensure it's easy to pronounce and type

Learn more: How to make a website

03. Market analysis and research

Incorporating comprehensive market analysis and research into your business plan is essential for understanding the competitive landscape and formulating an effective business strategy. Conduct market research to identify trends, competitors and potential gaps in the market. Analyze your target audience's preferences, behaviors and pain points to tailor your services and marketing efforts accordingly.

Understanding the market dynamics allows you to position your real estate business strategically and offer unique value propositions that resonate with clients.

04. Operations plan

An operations plan outlines the logistical aspects of your real estate business, ensuring its smooth day-to-day functioning. This section should cover:

The physical location of your business office or headquarters

The size and layout of your office space

The equipment and technology required to run your real estate business

The roles, responsibilities and qualifications of your team members

05. Marketing and advertising plan

In the competitive real estate industry, a robust marketing and advertising plan is vital for attracting clients and establishing your brand presence. Your plan should encompass various marketing strategies , including:

Social media marketing, search engine optimization (SEO) and online advertising

Creating valuable content like blog posts, videos and guides

Establishing partnerships with local businesses and industry associations

Hosting events and workshops that educate clients about real estate trends

You’ll also need to develop a suite of brand assets to use in your marketing efforts, starting with a company logo and real estate slogan . You can use a free logo maker or real estate logo maker to get a professional design in minutes. Learn how to make a real estate logo that suits your brand.

06. Financial plan

The average cost to start a real estate brokerage can range from $10,000 to $200,000 , so odds are you will need to secure financing. The financial plan outlines your real estate business' financial projections, funding requirements and path to profitability. It should include all your startup costs including starting an LLC , licensing, office setup, marketing materials and technology needs.

Next, estimate income based on property sales, commissions and other revenue sources. Alongside this outline ongoing operational costs, such as rent, salaries, marketing and utilities. Then take the time to specify how your business will be funded initially, whether through personal savings, loans or investor contributions. Finally, predict when your real estate business is expected to reach profitability based on your revenue and expense projections. You can include within this the exact ways to make money as a real estate agent .

Real estate business plan examples

Here are two templates for hypothetical real estate businesses, each including the main parts discussed in our how-to steps.

Real estate business plan template 1: ABC Realty

ABC Realty is a forward-thinking real estate brokerage focused on serving residential clients in urban areas. With a mission to simplify the home buying process for first-time buyers, we aim to provide personalized guidance and a seamless search experience. Our market research indicates a rising demand for affordable housing solutions and our team's expertise positions us well to address this need. Leveraging digital platforms and local partnerships, we're dedicated to establishing a brand known for trust, transparency and professionalism. Our financial projections show steady growth, with profitability projected within 18 months.

Company name: UrbanNest Realty

Domain name: www.urbannestrealty.com

Market analysis: Our research reveals a growing trend of Millennials seeking starter homes in urban areas.

Competitive landscape: Competitor analysis highlights the need for tailored customer service and simplified processes. We will tap into this by offering comprehensive support and leveraging technology to streamline transactions.

Location: A prime urban location with easy accessibility.

Premises: A modern office space designed for client consultations and agent collaboration.

Equipment: State-of-the-art computers, customer relationship management (CRM) software and virtual tour technology.

Staffing: Agents, property management experts and administrative staff.

Digital marketing: Social media campaigns, targeted online ads and search engine optimization.

Content marketing: Regular blog posts on home-buying tips, neighborhood insights and market trends.

Networking: Partnerships with local lenders, moving companies and interior designers to provide added value.

Events and workshops: Monthly homebuyer seminars and virtual property tours.

Startup costs: $60,000 (licenses, office setup, marketing materials)

Revenue projections (first year): $300,000

Revenue projections (section year): $500,000

Expenses: Monthly rent, salaries, marketing expenses and administrative costs

Funding: Personal savings and a small business loan

Profitability timeline: Projected within 18 months

Real estate business plan template 2: Empire Investments

Empire Investments is a dynamic real estate investment firm specializing in commercial properties. With an aim to provide high-value investment opportunities, we focus on acquiring and enhancing properties with substantial growth potential. Our strategy involves leveraging market trends, identifying undervalued assets and optimizing their value through strategic renovations and management. Our team of seasoned professionals ensures a comprehensive approach to portfolio management, driving investor returns. Our financial outlook is promising, with steady revenue growth projected over the next five years.

Company name: Empire Investments

Domain name: www.empireinvestmentsre.com

Market analysis: Our research highlights an increasing demand for mixed-use properties in urban areas.

Competitive landscape: Competitor analysis reveals a gap in the market for value-add properties. We'll focus on acquiring underperforming assets with the potential for repositioning and strong cash flow.

Location: Central business district for easy access to commercial properties.

Premises: A professional office space for meetings and deal analysis.

Equipment: Advanced financial analysis tools and property management software.

Staffing: Investment analysts, property managers, legal experts and administrative support.

Networking: Building relationships with commercial brokers, property managers and industry experts.

Content marketing: Thought leadership articles, market reports and investment guides.

Webinars and seminars: Monthly webinars on commercial real estate investment strategies.

Direct marketing: Targeted outreach to potential investors based on investment preferences.

Startup costs: $150,000 (licenses, office setup, due diligence expenses)

Revenue projections (first year): $1,000,000

Revenue projections (second year): $2,000,000

Expenses: Office overhead, salaries, marketing campaigns and property management costs

Funding: Combination of private equity, investor capital and personal investments

Profitability timeline: Positive cash flow projected within the first year, substantial returns expected over five years

Top benefits of writing a real estate business plan

Starting a business in real estate requires careful planning and a well-structured business plan offers a multitude of benefits that contribute to the venture's success. A business plan helps you in the following ways:

Attracting investors and funding: A well-developed business plan serves as a persuasive tool to attract potential investors and secure funding. It outlines the business's unique value proposition, market opportunities and growth strategies. By clearly articulating the revenue model and projected financials, entrepreneurs demonstrate their preparedness and potential returns, increasing the likelihood of obtaining an investment and raising money for a business .

Resource assessment: Writing a business plan helps entrepreneurs understand the resources, supplies and staff required to launch and operate the real estate business. This comprehensive assessment ensures that nothing is overlooked, from property acquisition and renovation costs to marketing expenses and administrative needs. By listing these requirements, entrepreneurs can plan for adequate funding and efficient resource allocation.

Strategic direction: A business plan outlines the business's short-term and long-term goals, providing a strategic direction for the real estate business. Entrepreneurs can define their target market, geographic focus and property types, enabling them to make informed decisions aligned with their objectives. This clarity prevents aimless pursuits and helps maintain focus on strategies that align with the business' vision.

Risk mitigation: A well-structured business plan anticipates potential challenges and outlines strategies to mitigate risks. Entrepreneurs can identify industry-specific challenges, such as market fluctuations or regulatory hurdles and devise contingency plans. By acknowledging these risks upfront, entrepreneurs can proactively address them and adapt their strategies as needed.

Operational efficiency: The business plan details the organizational structure, roles and responsibilities required to run the real estate business smoothly. Defining these elements helps entrepreneurs allocate tasks effectively and ensure that the right people are in place to execute the business strategies. This clarity enhances operational efficiency and minimizes the potential for confusion or overlaps.

Measurable progress: A business plan sets clear milestones and metrics to measure the real estate business' progress. Entrepreneurs can track key performance indicators (KPIs) against the projected goals, enabling them to assess their success and identify areas for improvement.

Real estate business plan FAQ

What is a business plan in real estate.

A real estate business plan is a document that outlines your goals and strategies for starting or growing a real estate business. It should include a market analysis, a business model, an operational plan and a financial plan.

Which real estate business is most profitable?

Can you become a millionaire from owning real estate, is it a good idea to start a real estate business, how do i organize my real estate business, want to create another type of business plan.

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Real Estate Business Plan Template

Written by Dave Lavinsky

Real estate businesses come in a wide range of sizes and styles, from one person offices that handle a few homes in a handful of neighborhoods to enormous chains that cover both commercial and residential properties across the country. Many new real estate agents try to expand too much too soon, failing as the result of unsustainable growth. A written business plan will keep you on track and help you grow your real estate business in an organized way. In addition, if you plan to seek funding, investors and lenders will use your business plan to determine the level of risk.

Download our Ultimate Real Estate Business Plan Template here >

What is a Real Estate Business Plan?

Your business plan provides a snapshot of your real estate company as it currently exists, and lays out a road map for the next three to five years. It highlights your business goals, identifies potential challenges, and describes your strategies for overcoming adversity and meeting your goals. It is a living document that should be frequently updated as your real estate business grows and evolves.

Below is our general template for real estate business plans. We also have templates for specific types of real estate businesses as follows:

• Property Management Business Plan Template
• Real Estate Agent Business Plan
• Real Estate Development Business Plan
• Real Estate Investment Business Plan
• Rental Properties Business Plan

Why You Need a Business Plan Real Estate Business

If you’re looking to start a real estate business or grow your existing real estate business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your real estate company in order to improve your chances of success. Your real estate business plan is a living document that should be updated annually as your company grows and changes.

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General real estate business plan template.

Below is a template that will help you with how to write a real estate business plan. The plan should include the following 10 sections:

Executive Summary

Although it serves as the introduction to your business plan, your executive summary should be written last. The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of real estate business you are operating and the status. For example, are you a startup, do you have real estate agent business that you would like to grow, or are you operating a chain of real estate businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the real estate industry. Discuss the type of real estate business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of real estate business you are operating. For example, are you an existing real estate agent looking to launch your own company or are you an existing real estate brokerage looking to expand?

Describe the company’s founding, current stage of business, and legal structure. Highlight any past milestones, such as lining up key clients or hiring an agent with a proven track record. Elaborate on your unique qualifications, such as expertise in a currently underserved niche market and include a mission statement, if possible. Include your mission statement, key objectives and business goals.

Industry Analysis

In your industry analysis, you need to provide an overview of the real estate market. The real estate industry is incredibly large and diverse, but your analysis should focus on your specific segment of the market. Do you specialize in multifamily residential buildings? Single family homes? Office buildings? Small commercial properties? Figure out where your real estate company fits in, and then research the current trends and market projections that affect your niche. Create a detailed strategy for overcoming any obstacles that you uncover.

The following questions should be answered in the industry analysis section of your real estate business plan:

• How big is the real estate market (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your real estate business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

Who are your potential clients? Are they first-time homebuyers? Upwardly mobile young professionals? Developers, speculators, or investors? What is important to them in a real estate agent? Do they require hand holding through the entire process, or are they savvy buyers that just want you to show them the properties that interest them? How do they decide on a particular property? Narrow down their demographics as closely as you can, and then figure out what their unique needs are and how you can fulfill them.

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Competitive Analysis

Your direct competitors are those real estate companies that fulfill the same needs for the same target market as yours. Your indirect competitors are real estate businesses that target a different market, or other companies that fulfill a different need for your target market. Describe each of your direct competitors individually, and talk about the things that set your real estate company apart. Categorize your indirect competitors as a group and talk about them as a whole.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses in a SWOT analysis. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:  

Marketing Plan

A solid marketing plan is based on the four P’s: Product, Price, Promotion, and Place. Your marketing efforts should center around these four marketing strategies. The Product section describes the real estate you sell along with any other services you provide. Price will change according to the specifics of the property, but you can delineate your fees here. Promotion is your means of getting new business. Place is your physical office location, along with your web presence and the areas where you sell. Another category, Customer retention, refers to the ways you will build loyalty.

Employing a marketing strategy based on these four principles will allow you to generate leads for prospective clients.

Operations Plan

Your operations plan explains your methods for meeting the goals you set forth. Everyday short-term processes include all of the daily tasks involved in signing up clients, showing properties, and closing sales. Long-term processes are the ways you will meet your defined business goals, such as expanding into new markets or new types of properties.  

Management Team

The management team section highlights the backgrounds of the key members of your real estate team. Focus on those aspects that prove your team’s ability to build and run a successful company. A business mentor or advisor can help fill in any gaps, provided you can identify the specific ways that your advisor will influence your company’s growth. Be sure to highlight how many real estate agents will be on your team.  

Financial Plan

Investors and lenders heavily scrutinize the financial plan, but it is often the most challenging part of the business plan to write. Real estate is a fickle market, subject to changing whims and economic cycles. Yet the financial plan requires you to detail your specific business model and individual revenue streams by implementation timeline and relative importance, and disclose any sources of outside funding. You also need to summarize your past and future Income Statements, Cash Flow Statements, and Balance Sheets, based on key assumptions that must be both reasonable and verifiable based on an analysis of similar companies. You should also provide a solid exit strategy that shows your understanding of the market and your desire to capitalize on profitability.  

Your full financial projections should be attached in the appendix along with any other documents that support your claims, such as letters from key partners.  

Real Estate Business Plan Summary

Putting together a business plan for your real estate business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the real estate industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful real estate business.

Download Our Real Estate Business Plan PDF

You can download our real estate business plan PDF here . This is a business plan template you can use in PDF format to help you get started on your own business plan.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan writer can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Ultimate Guide: 11 Points to Writing a Real Estate Business Plan

Failing to plan is planning to fail. Your business plan is the GPS for success. Instead of wandering, push towards your goals and objectives with clear direction. Developing a real estate business plan is critical to forming a healthy and sustainable business. 

A real estate business plan is an important step for any real estate agent looking to build a successful career in the industry. While there is no one-size-fits-all approach, there are certain key elements that should be included in any plan. First and foremost, it is essential to set clear goals and objectives.

A study of 2,877 business owners found that companies are twice as likely to secure loans and funding if they have a business plan and 75% more likely to grow. Another study showed that 64% of companies who created a plan increased their businesses, compared to 43% of companies that hadn't yet finished a plan. 

Your own business plan is an essential tool for any business, small or large. Real estate agents use business plans to map their marketing strategies, target their advertising, and track their progress. A business plan helps agents set goals and stay on track throughout the year. It is also a valuable reference point when meeting with clients and potential investors. 

While there are many different ways to create a real estate business plan, certain elements should be included in every scenario. These elements include an overview of the business, the company's goals and objectives, a marketing strategy, and a financial analysis. By having these key components, companies can ensure that their real estate business plan is comprehensive and will help them achieve their desired results.

Harvard Business Review (HBR) stated that the chances of success rose by 12% for those that spent no longer than three months on their plan . With any longer proving futile. So, how do you write a business plan for your real estate business without getting bogged down in the details? In this post, we'll look at actionable steps agents and brokers can take to outline, execute and measure the performance of a business plan.

As a real estate agent, you know that the housing market can be unpredictable. You need to be prepared for the ups and downs of the market, and one way to do that is to have a business plan. Your business plan will help you set goals and track your progress. It will also force you to think about the costs of running your business and how you will generate leads. There are many online resources that can help you write a business plan, but the most important thing is to get started. By taking the time to write a plan, you will ensure that your business is ready for whatever the housing market throws your way.

What is a real estate business plan?

A business plan is a written document that captures the future of your business. It details what you plan and how you plan to do it.

Real estate business plans are essential for two reasons. First, they provide a road map for agents to follow as they work to build their businesses. Second, they force agents to think through all the crucial aspects of their business, such as their marketing efforts, target market, and financial goals. 

By taking the time to write a Real Estate Business Plan, agents can ensure that they are taking all the necessary steps to build a successful business.

A Real Estate Business Plan is an essential tool for any business, whether you are just starting or have been in business for years. There are many benefits to creating a Real Estate Business Plan, including: 

• Having a Real Estate Business Plan forces you to take a step back and assess your business as a whole. It allows you to see where your business stands, and identify any areas that need improvement.
• A Real Estate Business Plan provides a roadmap for your business. It can help you to set goals and track your progress over time.
• A Real Estate Business Plan can help secure your business funding. If you seek investment from Venture Capitalists or Banks, they will often require a copy of your business plan before considering your request.
• A Real Estate Business Plan can help you to attract and retain top talent. If you are looking to hire employees or contractors, having a well-crafted business plan can be a significant selling point.
• A Real Estate Business Plan can be a valuable tool for managing day-to-day operations. A clear and concise plan can help you better decide where to allocate resources and how to utilize your team's time and talents best.
• A Real Estate Business Plan can help you to measure and track your marketing efforts. By setting specific goals and objectives, you can more effectively gauge the success of your marketing campaigns and make necessary adjustments along the way.
• A Real Estate Business Plan can serve as a valuable sales tool. A professional business plan can give you a significant competitive advantage if you are looking to sell properties or convert leads into clients.
• A Real Estate Business Plan helps to keep you organized and on track. Trying to run a successful real estate business without a plan is like trying to drive from New York to Los Angeles without a map - chances are, you'll get lost along the way!

Having a Real Estate Business Plan gives you credibility in the eyes of others. If you are working with other professionals such as lenders, appraisers, or title companies, having a well-developed business plan shows that you are serious about your business and increases the likelihood that they will want to work with you in the future.

Last but not least, creating a Real Estate Business Plan is empowering! Taking the time to develop a comprehensive plan shows that you believe in yourself and your business and sets the foundation for long-term success.        

Precisely, it conveys your business goals, the strategies and tactics you'll use to achieve them, potential problems you may run into along the way and how to overcome them, roles and responsibilities, SWOT analysis, and measurement strategies.

What should a real estate business plan include?

Real estate business plans are different from traditional business plans. 

Real estate agents need to focus on their target market, their uniqueness, and how they will succeed against the competition. Real estate business plans should also include an analysis of the current market conditions and the potential for growth in the future. In addition, real estate agents should outline their marketing strategy and have a budget for advertising and promotions. By taking the time to create a comprehensive business plan, real estate agents can increase their chances of success in this competitive industry.

Real estate business plans vary in length and complexity, but all should include the following elements: 

• An overview of the real estate market 
• A description of the agent's target market 
• A marketing plan 
• A financial plan 
• A discussion of the agent's competitive advantages 

Real estate business plans provide a roadmap for agents to achieve their goals. They should include specific strategies for generating leads, marketing properties, and closing deals. The business plan should also outline the agent's budget and target income. Additionally, the real estate business plan should set forth a schedule for prospecting, listing appointments, and open houses. By following a real estate business plan, agents can increase their chances of success in real estate.

How do you assemble a real estate business plan?

A business plan is essential for any real estate business, whether you're just starting out or have been in the industry for years. It provides a roadmap for your business, laying out your goals and strategies for achieving them. But how do you go about assembling a business plan?

First, you'll need to identify your target market. Who are you trying to reach with your real estate business? Once you know your target market, you can start developing your marketing strategy. What methods will you use to get potential clients? How will you differentiate yourself from other real estate businesses in your area?

Next, you'll need to put together a financial plan. What are your revenue sources? How much money do you expect to bring in each month? What are your expenses? How much do you need to save for a rainy day? A clear financial picture will help you make sound decisions for your business.

Lastly, don't forget to include a personal development plan. What skills do you need to improve to succeed in the real estate business? What classes or training programs can you take to close more deals and earn more commissions? A well-rounded business plan will help ensure your real estate business is booming.

Writing a Real Estate Business Plan in 11 Easy Steps

1. write a detailed business description.

There's a story and context behind your business, and the business description is where that should shine. Write a brief overview of your Real Estate business. Include your business goals and how you plan on achieving them. Then create a description of your company, including its history, structure, and other relevant information.

The mission statement is part of the business description — which helps keep the rest on the track. Many mission statements follow a familiar format, like:

"To be the best, full-service Real Estate company in the Triangle and to enhance our quality of life through active community involvement.".

In a microstudy of 200 mission statements, it was found that mission statements most often talk about the company's dedication to customers (85%), shareholders (37%), employees (21%), and society (3%).

As well as a defined mission statement, make sure to include:

• When you were founded
• Where you are located
• Who the leaders are
• Special advantages/partnerships
• Market opportunities
• Legal structure

A very brief real estate business description example is:

"Norris & Company Real Estate is Vero Beach's premier upscale real estate firm. They specialize in luxury waterfront homes and condominiums, particularly in Vero Beach and Indian River County, FL."

2. Market Analysis

Research the Real Estate market in your area and identify any trends or opportunities. Include this information in your business plan.

Real estate agents must constantly be aware of the market conditions in their area to serve their clients best. Agents can provide expert guidance and advice by understanding the trends and opportunities.

When writing your Real Estate business plan, including a comprehensive analysis of the market conditions in your area. It will help you better understand your client's needs and identify potential opportunities.

Your market analysis should include:

• An overview of the Real Estate market in your area
• Identification of any trends or opportunities
• An explanation of how you will address these trends or options in your business plan

By including this information in your Real Estate business plan, you will be able to show potential clients that you are knowledgeable and prepared to help them navigate the Real Estate market.

3. Perform a SWOT Analysis

A SWOT analysis is a technique used to identify and define several key characteristics that will impact your business: Strengths, Weaknesses, Opportunities, and Threats.

Think of it this way:

Strengths and Weaknesses are internal. Threats and Opportunities are external.

An analysis can be as simple as making lists of items under each category.

For example, a strength could be a solid and experienced sales team, while a weakness might be that your business is expensive to run because you haven't nurtured supplier relations.

It could be as simple as filling four sheets of paper with descriptions of the strengths, weaknesses, opportunities, and threats — collaboratively or alone. To make the answers clearer and the exercise more manageable, you can use questions like:

• What do our competitors do better than us? Threat .
• What's our unique selling point? Strength .
• Why have customers churned in the past? Weakness .
• Which markets are underserved in your territory? Opportunities .

4. List Your #1 SMART Goal

It's great to be ambitious, but focusing on one goal makes it easier to stay motivated, track progress, and see the measurable effect of achieving it. Even better if that goal is a SMART Specific, Measurable, Attainable, Realistic, and Timed – goal.

Examples of SMART goals you might set for your growing real estate business are:

• Build a new real estate website in the next three months
• Hire and onboard three new SDRs in the next six months
• Increase monthly leads by 50% by next year
• Sell ten houses in the Dallas metro area in the next 30 days.

Pick one at a time and focus on it! Sticking to an achievable goal with a time limit makes it more likely to come to fruition. And, even just writing it down makes you 42% more likely to attain it.

5. Identify Your Market Niche

Before setting out your facts and figures, it's essential to spotlight your target market and how you'll serve this niche. It helps you decide what's realistic and feasible to achieve in your business plan.

Determining your market niche is a fancier way of saying: Who are your services best suited to? While honing in on a narrow target seems a little exclusionary, niche marketing can save you time, effort, and money on marketing.

One tool to help you define your market is a buyer persona. A persona is a fictional typification of your ideal customer, with information that enables you to steer your sales and marketing in the right direction.

It's essential to assess your niche and ensure it is consistent with the market in your area.

For example, if you've decided to focus on first-time buyers, do some research to look at relevant stats and figures:

• What percentage of sales in your market were to first-time buyers in the last 12–14 months?
• What was the average sales price to first-time buyers?

Also, assess how competitive this market is:

• Are you the only agent catering to the young first-timer?
• Are you competing with well-known heavy hitters?

A competitive SEO audit can be a helpful starting point in finding your competitors in the online space, where almost all leads will turn at some point in the buying process.

6. Implementation Plan

Before you can begin implementing your real estate business plan, you must clearly understand your goals and objectives. What are you trying to achieve with your business? Are you looking to buy and hold properties for long-term appreciation, or are you more interested in flipping houses for a quick profit? 

Once you have a good idea of your goals, you can start to put together a plan for how to achieve them. For example, if you're interested in buying and holding properties, you'll need to generate enough income from rentals to cover the mortgage and other expenses. If you're more interested in flipping properties, you'll need to find motivated sellers and then negotiate deals that provide you with a healthy profit margin. 

Regardless of your goals, careful planning is essential for success in the real estate business.

Breaking your goals into action steps makes them more tangible and ensures you're making strides to fulfill them. Here are some keys to converting your real estate business plan into actual business practices.

7. Monitoring & Evaluation

Successful real estate businesses have a plan to monitor and evaluate their progress. This plan includes setting clear goals, measuring progress against those goals, and making adjustments as needed. Without this proactive approach, it can be challenging to identify areas of improvement or stagnation. 

Additionally, a well-executed monitoring and evaluation plan can help to keep employees focused and on track. By regularly assessing performance and goal progress, businesses can ensure that they are making the most of their resources and achieving their desired results. Ultimately, a sound monitoring and evaluation plan are crucial for any real estate business that wants to stay ahead of the competition.

8. Risk Management

Real estate investing comes with a certain amount of risk. But with a well-thought-out risk management strategy, you can minimize the potential for loss and maximize your chances for success.

One of the most critical aspects of risk management is diversification. Investing in various property types in different markets spreads your risk and increases your chances of finding a profitable investment.

Another critical element of risk management has a solid business plan. Thoughtfully consider each step of the real estate investing process, from finding deals to financing them to managing the properties. Have a clear exit strategy for each investment to know when to sell or refinance. And always remember to stay within your comfort level; don't let greed or fear make decisions for you.

With careful planning and discipline, you can create a real estate investment portfolio that withstands market fluctuations and generates long-term wealth.

9. Financial Plan

Having a sound financial plan for your business is essential. To assist you, we've created spreadsheets you can use to estimate goals, income, and expenses. You will find specific instructions in the spreadsheets, but here are some guidelines for creating a financial plan:

To create your plan, determine what your expenses will be.

Here are three main areas your expenses may fall into:

• Licensing: These expenses will include training, state exam fees, etc.
• Personal: This can consist of your wardrobe, technology fees (like computer and phone), and car fees.
• Business: Business expenses include broker fees, website and MLS fees, marketing, advertising, etc.

Our template divides these expenses into the startup and yearly costs to help you discern which payments will recur and which are one-time-only. Here's an example of what your startup expenses might look like.

Yearly expenses might include recurring costs like office rent, electricity bills, and annual license fees.

Estimating income is the biggest concern for most new agents. To do this, you must decide how much money you need to make in your first year and how much you would like that figure to grow. You will also need to research some basic statistics for your market, like the average sale price for homes.

Use our business plan template to help calculate these numbers.

Transactions and Leads 

To meet your income goals and cover expenses, you'll need to conduct a certain number of transactions. And, to complete a certain number of transactions, you'll need to work a set number of leads. There's no need to work this figure out by hand. ‍

Our template will automatically calculate the number of transactions and leads you will probably need to meet your goals. Still, you will have to assess these figures to decide whether they are reasonable. For example, if you plan to work part-time as an agent in your first year but need to close 20 transactions to meet your goals, you are unlikely to have enough time.

10. Create a Personal Development Plan

A personal development plan is an essential tool for any real estate business. By taking the time to assess your strengths and weaknesses, set goals, and create a roadmap for success, you can ensure that your business is on track to reach its full potential. While it may seem daunting, creating a personal development plan is simple. 

Start by taking stock of your current situation. What are your strengths and weaknesses? What are your goals for the future? Once you clearly understand where you are starting, you can begin to map out a plan of action. Set realistic goals and create a timeline for achieving them. Put together a resources list and ensure you have everything you need to reach your goals. Finally, implement your plan and monitor your progress along the way.

Remember, your development plan should be flexible and adapt as your needs change over time. With some planning and effort, you can create a roadmap for success that will help you achieve your long-term goals in the real estate business.

11. Write an Executive Summary that Captures the Vision

Your executive summary is an anchor point you can use to understand the overall goals, cement the parameters of your target market, and make decisions aligned with your plan. It's also a way to get inspired by your original vision.

For real estate, it would include points on:

• Target neighborhoods and price ranges
• Target clients and a brief description of the persona
• Brief marketing plan overview
• Market threats and opportunities

Think of the executive summary as the section of your business plan you would explain to a friend a football game when asked how you plan to make money as an agent or broker in your local town/ city or state.

Note: due to the specific details in the executive summary, this part of the business is typically one of the last completed items.

Real Estate Business Plan Template

If you're considering starting a real estate business, you'll need to create a business plan template. Here's a basic template that you can use to get started. Remember that your business plan should be tailored to your specific business and industry.

• Executive Summary

The executive summary is a brief overview of your business plan. It should include your company's mission statement and an overview of your products or services, target market, and growth strategy.

• Company Description

This section will provide an overview of your company, including its history, structure, and team. Be sure to include information on your company culture and values.

• Mission statement

In this section, you will summarize the reason for being and the guiding principles of your organization. For example: "We are a nonprofit that provides free legal aid to those in need." You can also provide a brief overview of what we want them (the users) to come into contact with. 

Why should they care about our mission or message by telling them why it is vital to their lives now and later down the line?

• Company goals

This section will provide a high-level overview of your company's top business goals for its first years in operation.

• Market Analysis

In this section, you will need to analyze your target market thoroughly. It should include information on your customers, your competition, and the overall industry.

• Product or Service

In this section, you will need to describe your product or service. Be sure to include information on your pricing strategy and any unique features or benefits your product or service offers.

• Marketing and Sales Strategy

In this section, you will need to outline your marketing and sales strategy. It should include information on how you plan to generate leads and convert them into customers.

• Operational Plan

This section will need to provide an overview of your business operations. It should include your production process and distribution and fulfillment strategy.

This section will briefly describe what your company offers to customers.

• Target customer

To effectively reach the people we want as customers, you must provide a clear overview of who they are and how your product or service can benefit them. In this section, I'll go over some questions worth asking yourself when determining who your potential clients may be. 

• Best Practices

Write out your ideal practices for how you'll deal with qualified leads versus unqualified leads, how quickly you'll follow up with interested parties, your methods for helping a leader throughout the final steps of the sales process, and how you'll stay in touch with customers after papers have been signed.

• Financial Plan

In this section, you will need to provide detailed financial information for your business. It should include your income, balance, and cash flow statements. The following will include startup expenses, assets, liabilities, capital, break-even analysis, and loan repayment.

• Exit Strategy

This section will need to provide an overview of your exit strategy. It should include information on how you plan to sell or exit your business in the future.

Individual Agent Real Estate Business Plan

Real estate agents need a business plan like any other entrepreneur. A real estate business plan outlines your goals, strategies, and how you plan on achieving them. It is essential to have a business plan because it will help you stay focused and on track. Real estate is a competitive industry, so you need to be able to stand out from the rest.

A business plan will also be helpful if you ever need to seek funding for your business. Investors and lenders will want to see that you have a well-thought-out plan before they give you money. 

Creating a Real Estate Business Plan is essential if you want to build a successful career in real estate. With our easy-to-use template, you can get started today and be on your way to achieving your long-term goals.

There are many benefits to creating a Real Estate Business Plan, including:

• Clarifying your goals and strategies
• Mapping out a clear road map for your business
• Identifying potential obstacles and solutions
• Helping you stay organized and on track
• Increasing your chances of success

So, if you are considering starting a real estate business, sit down and write a business plan. It will be worth it in the long run!

Real Estate Team Business Plan

Before you start your real estate team, it's essential to have a business plan in place. It will help you define your goals, map your strategies, and track your progress over time. While there is no one-size-fits-all approach to creating a business plan, certain key elements should be included. Here are a few of the most important things to keep in mind:

• Your team's mission statement: What sets your team apart from the competition? Why do you exist?
• Your target market: Who are you trying to reach with your services? What needs do they have that you can address?
• Your marketing strategy: How will you get your target market and communicate the benefits of working with your team?
• Your financial goals: How much revenue do you hope to generate? What are your expenses? How will you fund your business?

By thoughtfully developing your real estate team business plan, you'll increase your chances of success in an increasingly competitive industry.

Real Estate Brokerage Business Plan

A real estate brokerage business plan is a document that outlines the goals, strategies, and financial projections of a real estate brokerage business . It should include an executive summary, market analysis, business model, operational plan, and financial plan. The executive summary should briefly describe the company, its target market, and its competitive advantages. The market analysis should assess the size and growth potential of the target market. 

The business model should describe how the real estate brokerage plans to generate revenue. The operational plan should outline the business's day-to-day operations, including staffing and marketing initiatives. Finally, the financial plan should provide detailed information on the anticipated costs and revenues of the company. A well-crafted real estate brokerage business plan can be valuable for attracting investors and achieving long-term success.

Remember that your business plan is a living document that should be updated as your company grows and evolves. Regularly reviewing and revising your business plan ensures that your real estate brokerage is always moving in the right direction.

Ready. Set. Plan

Whether you've got a ready-to-execute business plan or it's still being drafted, the most important thing is to start now — and fast.

At its core, a real estate business plan should outline the steps necessary to achieve specific goals, such as increasing sales or expanding into new markets. It should also identify potential obstacles preventing the business from achieving its objectives. By taking the time to create a comprehensive business plan, real estate businesses can increase their chances of weathering storms and coming out on top in the long run.

A business plan puts you on a clear track that makes your business 75% more likely to grow.

By following the above points, you'll be well on writing a comprehensive Real Estate Business Plan.

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Real Estate Business Plan Template

Used 4,872 times

Start off your new real estate business on the right foot by using a real estate business plan template to ensure your goals, visions, and finances are sorted.

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Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

​ [Sender.Company] , located at [Sender.State] , is a new (Add type, i.e., residential, commercial, industrial) real estate brokerage firm specializing in (Add specialty). The company will operate professionally, conveniently located next to [Sender.StreetAddress] [Sender.City] [Sender.PostalCode] . [Sender.Company] is headed by [Sender.FirstName] [Sender.LastName] , (Add important credentials of the Sender).

​ [Sender.Company] ’s services include:

Listing rentals for landlords.

Assisting tenants in finding rentals.

Selling homes.

Helping buyers find homes.

By serving both renters and homeowners, [Sender.Company] hopes to become a long-term partner with each client rather than part of a one-time transaction.

Business Description

The business is currently being run out of (address).

Since incorporation, the Company has achieved the following milestones:

Found office space and signed Letter of Intent to lease it

Developed the company’s name, logo, and website located at (Enter website)

Hired an interior designer for the decor and furniture layout

Determined equipment and fixture requirements

Began recruiting key employees

Mission Statement

​ [Sender.Company] ’s long-term goal is to become the number-one name in residential real estate brokerage in terms of the right balance of price and customer service quality.

We seek to do this by ensuring customer satisfaction and developing a loyal and trusting clientele.

The following are a series of steps that will lead to this long-term success. [Sender.Company] expects to achieve the following milestones in the following (Add number) months:

Customer Segments

​ [Sender.Company] will serve the residents and businesses in (Enter company location).

The area we serve is affluent and has the disposable income/profits required to demand off-premises catering services.

Renters and Potential Renters

Description: Temporary renters or those saving towards a purchase. Some are lifelong renters.

Age Range: _______ (Avg. age: 25)

Unique: Fast apartment turnover rate.

Home Buyers

Description: Mostly newcomers, often from a distance.

Age Range: _______ (Avg. age: 33)

Preferences: Value brokers knowledgeable about both listings and the local real estate market.

Home Sellers

Description: Mostly relocating, some upgrading or downsizing within the community.

Age Range: _______ (Avg. age: 45)

Preferences: Seek brokers skilled in pricing, staging, and negotiation.

Description: Owners renting out space, from professional landlords to those capitalizing on extra space.

Preferences: Value brokers adept at pricing, finding tenants, and handling initial inquiries.

Real Estate Industry Overview

Last year, the U.S. real estate sale and brokerage agencies generated $_______ billion in revenue and employed _______ people.

_______ businesses operated in this market, averaging $_______ per business.

Average employee wage in the industry was $_______.

Economic Significance

Real estate's health is crucial for the American economy.

Key metrics like new home sales, listings, and prices are closely monitored.

Revenue Streams

Brokerage fees, commissions, property management, consulting, and appraisal fees are major revenue sources.

Economies of Scale

Modest economies of scale exist, favoring larger firms, though many remain too small to fully benefit.

Key Players

Major industry players include Realogy, Equity Residential, AIMCO, HomeServices, and RE/MAX.

Products, Programs, and Services

​ [Sender.Company] will be able to provide clients with the following services:

As [Sender.FirstName] [Sender.LastName] understands, the key to a successful real estate brokerage business is building referrals and a long-term reputation as a trustworthy agent in the community. [Sender.FirstName] [Sender.LastName] will continue to reach out to past clients in future years to answer questions and to continue to develop a relationship.

Marketing Plan

The [sender.company] brand.

The [Sender.Company] brand will focus on the Company’s unique value proposition:

Client-focused residential real estate brokerage services, where the Company’s interests are aligned with the customer

Service built on long-term relationships and personal attention

Big-firm expertise in a small-firm environment

Promotions Strategy

​ [Sender.Company] will initially invest significant time and energy into contacting potential clients and building an initial client base.

Referral Strategy

Encourage Referrals: [Sender.Company] will incentivize clients for referrals, fostering organic growth.

Strategic Networking: [Sender.Company] will actively network with home contractors, real estate developers, and businesses importing employees, generating qualified leads.

Internet Promotion

SEO and PPC Focus: [Sender.Company] will invest in local SEO and pay-per-click advertising, optimizing website traffic.

Content-Rich Website: The website will showcase [Sender.Company] as a reputable real estate brokerage.

Publications

Key Listings: Properties will be featured in local publications, maximizing exposure.

Targeted Brochures: Brochures will be distributed in locations frequented by potential clients.

Community Engagement: Free seminars will be offered to familiarize residents with [Sender.Company] 's expertise and character.

Pricing Strategy

​ [Sender.Company] ’s pricing will rely on the standard industry rates to neither be perceived as a luxury nor a discount broker. 3% is the commission on sales and 3% on purchases.

Apartments and other rentals will have fees paid only by the tenants at the standard rate of one month’s rent. By seeking quality clients and maintaining long-term relationships with them, [Sender.Company] will fend off pressure to discount their rates, even in down markets.

Operations Plan

​ [Sender.Company] will carry out its day-to-day operations primarily on an appointment basis.

​ [Sender.FirstName] [Sender.LastName] will work as needed, including weekends and prime showing times, and generally take days off on weekdays.

Management Organization

Founder's expertise.

Founder: [Sender.FirstName] [Sender.LastName] ​

Experience: (Number of years) years as a licensed real estate broker.

Credentials: (Enter credentials)

Specialization: (Specify area of specialization and years of experience)

Achievements

Accolades: (Enter any awards or accolades)

Licensing and Affiliations

License: (Enter state), (Enter other states)

Association Membership: National Association of Realtors

Administrative Support

​ [Sender.Company] employs (Assistant.Name), an experienced assistant, to handle various administrative duties in the office. (Assistant.Name) has worked with C-level executives and possesses significant administrative experience.

Financial Plan

Revenue and cost drivers.

​ [Sender.Company] ’s revenues will come primarily from the commissions earned from client real estate sales, purchases, and rental fees. Half of the deals each quarter are expected to be rentals, one-quarter of sales, and one-quarter of purchases.

As with most services, labor expenses will be key cost drivers. [Sender.FirstName] [Sender.LastName] and future brokers will earn a competitive base salary. Furthermore, the costs of transactions are projected to be roughly 40% of regular commission revenue and cover the advertising of listings, travel and supply costs for clients, and other direct costs for each deal.

Moreover, ongoing marketing expenditures are also notable cost drivers for [Sender.Company] .

Capital Requirements and Use of Funds

​ [Sender.Company] is seeking total funding of (Enter the amount needed) of debt capital to open its office. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

Store design/build: $(Enter value)

Working capital: $(Enter value) to pay for marketing, salaries, and lease costs until [Sender.Company] reaches the break-even point

Key Assumptions and Forecasts

The following table reflects the key revenue and cost assumptions made in the financial model.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the real estate business. They shall not be shared or removed from the premises of the real estate business under any circumstances whatsoever without the express prior written consent of the real estate business.

List any additional documents that might provide more information on your real estate business or operations here.

​ [Recipient.FirstName] [Recipient.LastName] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

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The Step-by-Step Guide to Starting a Real Estate Business

Kate Evans is a content writer, real estate subject matter expert, and investor based in Charleston, South Carolina. Her career has taken her to Africa, Europe, and around the US, where she’s contributed to numerous print and online business and lifestyle publications. See full bio

• Know Your “Why”
• Make a Plan
• Create Your Brand
• Company Name
• Bonus Brand Building Tips
• Get the Right Tools
• Website Builder
• Marketing Tools
• Email + SMS
• Twitter, TikTok, + Pinterest
• Leave it to the Pros
• Generate Leads
• Cold Calling
• Buying Leads
• Lead Nurturing
• Remember Your “Why”

Many of us finish our real estate education, pass our exam, and think, “Well, now what?” Because, while we might know about homestead exemptions, the measurements of a government survey township, and how many square feet are in an acre, we don’t know how to start a real estate business.

The truth is, real estate agents are so much more than licensed professionals. We are business owners, responsible for all that goes into a successful business, from branding and marketing to sales and budgeting. We’re the CEO, COO, CFO, and CTO—oh, and we have to actually practice real estate. 

The good news is The Close has you covered. We’ve pulled together all of our tools, resources, worksheets, and templates you need to build your real estate business into a step-by-step guide—and you can start right now!

Know Your ‘Why’

Building a business takes tremendous energy and focus, which is why it’s important to first establish why you’re doing it. Maybe you love the thrill of the deal. Maybe you hope to help people and make their dreams come true. Maybe you want to develop your community. Your “why” needs to drive the large (and small) decisions of your business. 

This can be summed up in your mission, vision statements, and values. Before you can tackle the really exciting things, like your branding, first establish what you stand for. Our resource below will walk you through the process and give you helpful examples of each element.

• Goal: Know your “why”
• Task: Establish your mission, vision, and values
• Resource: Create an Inspiring Mission, Vision & Values Statement for Your Real Estate Business

You know what Yogi Berra said about planning: If you don’t know where you’re going, you’ll end up someplace else. Bottom line: Planning is crucial to building your business. 

Let’s start with a good old-fashioned business plan. It’s a classic because it works. We created our business plan template specifically for agents; it walks you through all of the decisions you’ll need to think through. Your business plan is your blueprint—it will help you reduce risk, identify threats and weaknesses early on, exploit opportunities, and fortify strengths. 

Our business plan leads you through these seven steps:

• Telling your story
• Targeting your specific real estate market
• Identifying your target client
• Conducting a SWOT analysis (don’t worry, it’s all in the template)
• Establishing your goals
• Creating a financial plan (remember what I said about budgeting?)
• Monitoring and evaluation

By the end, you’ll have a crucial founding document that will support and inspire you in the hard times and keep you on track in the rocking good times.

• Goal: Lay the foundation of your business
• Task: Create a business plan
• Resource: 7 Steps to Writing a Real Estate Business Plan (+ Worksheet)

If your business plan is already in place and you’re looking for ways to scale, here are some ideas to differentiate yourself in a crowded market. Carve out a specialty for your business with one from our list of 6 red-hot real estate niches .

You don’t have to take our word for it—Steve Forbes puts it clear as day: “Your brand is the single most important investment you can make in your business.” But it’s way more than just a logo. There are many different components to your brand, and we can help you with each step.  

Start with our business launch kit, which is essentially a collegiate-level crash course in branding and marketing.

If you already have a pretty good foundation for your brand and want a tune-up, check out Real Estate Branding: How to Build Your Brand (+ Case Studies) . Here you’ll go through some thought and strategy exercises to put your branding through its paces and compare it to some successful case studies.

• Goal: Create your brand
• Task: Take The Close’s crash course in branding
• Resource: The Business Launch Kit

What are you going to call yourself? What is going to make you stand out in a crowded market and speak to your value proposition? If you already know because you’ve been tossing it around in your head for months or years, excellent! Skip this step . 

If you’re not sure where to start (or worried you didn’t get it quite right yet), we’re here to help. Our Creative Real Estate Company Names article includes a free name generator. Click on over and take it for a spin.

• Goal: Establish a name for your real estate company
• Task: Brainstorm, then narrow down and test out your options
• Resource: Creative Real Estate Company Names (+ Name Generator)

Now that you have a name, it’s time to create some visuals to go with it. You need a logo that is bold and defines exactly who you are and what you’re all about. If you have the graphic design chops to design your own, go for it (VistaCreate and Canva can help)! If not, maybe leave it to the professionals. Check out Fiverr, where you can set your own budget (as low as $5) and hire a designer to create a custom logo for your business.

• Goal: Decide on a visual representation of your business
• Task: Create a logo (or have one whipped up for you by a professional)
• Resource: The Best & Worst Real Estate Logos (+ Pro Design Tips)

A strong slogan can convey a wealth of information in just a handful of words. Slogans can be pithy (Sell It Like Serhant), earnest (Our Passion Is People. What’s Yours?), or highly local (The Power of Deep Roots). But they must reinforce your value proposition. 

Creating a company slogan is not easy—some entire advertising careers are built on one five-word phrase. But we’re here to help with our own real estate company slogan generator. Go ahead and give it a try!

• Goal: Create a slogan for your company
• Resource: Best Real Estate Slogans & Taglines (+ Slogan Generator)

Now that you know your company name, slogan, and have a stunningly visual logo, let’s tell the world who you are. Bios are some of the hardest things to write, even for professional wordsmiths. But consider this as an opportunity to establish why someone should trust you and how your experience, professionalism, and local ties make you the best choice to help sell or buy a home. 

Don’t have the energy to write up your biography after all of this hard work? We’re going to do it for you. Try out our real estate bio generator !

• Goal: Help prospects get to know you before they meet you
• Task: Write your agent bio
• Resource: Write a Killer Real Estate Agent Bio With These Free Tools & Templates

Turn Your Brand Into a Business-generating Machine

Strong branding is all about attracting a customer base that shares your values. Here we will walk you through some of those commonly overlooked branding tools that can help you shine. You’ll need an excellent headshot, for example, and a business card, and social media templates. This article will guide you through some of the most important, but easy-to-check-off tasks in your branding efforts.

• Goal: Translate your brand into marketing materials
• Task: Create crucial secondary branding assets
• Resource: 7 Real Estate Marketing Materials That Will Help You Build a Better Personal Brand

We are fortunate to live in an age with such advanced technology. There are tools out there to help agents in every step of their business. Here at The Close, we review everything from lead generation companies to website builders. Here are some of our favorite providers for new agents in the categories crucial to starting any successful real estate business.

Pick a Solid CRM

A customer relationship management tool (CRM) gets more and more important the more successful you are. It helps you keep track of your contacts, prioritize communication, and strategize effective touchpoints. 

Our top pick for the past three years has been LionDesk. A lightweight, affordable, and easy-to-use CRM, it has everything you need to start organizing and automating your relationships. Even better, you can get set up with LionDesk starting at just $21 per month—less than half what most other CRM companies charge. Give it a test drive with their free 30-day trial. 

If LionDesk doesn’t seem like the right fit, check out our other top picks, or consider one of the excellent free CRMs in our guide. Just remember what they say: The best CRM is the one you’ll use.

• Goal: Organize your contacts and set up regular touchpoints
• Task: Select and get familiar with a CRM
• Resource: The Best Real Estate CRM for 2023 , + The Best Free Real Estate CRMs of 2023

Build a Gorgeous Website

You’re going to need a standout, optimized website to showcase your logo, headshot, slogan, and bio. There are endless possibilities, from building your own with Squarespace to getting a custom real estate-specific site from Placester to including a site within a lead generation machine like Sierra Interactive. 

For inspiration, take a look at our ranking of Real Trends Top 25 Real Estate Agent Websites , which also has advice and tools for creating your own. When you’re ready to start your own site, consult our list of our top website builders, with tips on how to decide which provider is best for you.

• Goal: Expand your web presence and give leads a place to land
• Task: Create your own website
• Resource: Best Real Estate Website Builders of 2023

Get the Word Out

Now it’s time to shout it from the rooftops! Tell everyone in your community that you have arrived and are ready to fulfill all of their real estate needs. Real estate marketing takes many forms and it can feel overwhelming when you’re just starting out. First things first: Take a look at our comprehensive list of marketing ideas and decide which ones are a good match for your business and farm area.

When you’re ready, move over to our article that shows you how to use our template to create an entire marketing plan that’s customized for your business.

• Goal: Market your real estate business
• Task: Create a custom marketing plan
• Resource: The Real Estate Marketing Plan Template for Long-term Growth

Use Marketing Tools to Make Life Easier

If you’re not exactly sure what you need, or if you know what you need but not sure who to work with, we’ve got it all figured out for you. We’ve put together our favorite marketing tools that will really elevate your efforts and make them more efficient. Check out this resource for reviews of tools for community engagement, graphic design, search engine optimization (SEO), email, SMS, video production, and even artificial intelligence (AI).

• Goal: Make your marketing efforts more effective and efficient
• Task: Evaluate which marketing tools you need
• Resource: Real Estate Marketing Tools Every Agent Needs (+ Reviews & Pricing)

Reach the Masses With Email & SMS

A good CRM ( see above ) will help you with your email and texting campaigns. Most already have a library of helpful templates that are appropriate for almost any situation. Announcing your new business? Send out an email introduction. Getting to know your neighbors? Invite them to an open house with a personalized text. Farming a specific area? Become the expert with professional newsletters that outline all of the goings-on.

• Goal: Utilize email and text to skyrocket your marketing
• Task: Incorporate email and SMS into your marketing strategy
• Resource: Easy & Actionable Real Estate Email Marketing Tips

We have plenty of expert tips and templates that will set you up for success:

• Proven Real Estate Newsletter Ideas (+ Tips, Templates & Tools)
• Real Estate Email Templates That Will Generate Business
• Best Real Estate Text Message Scripts for Agents 
• 6-Day New Lead Text Messaging Campaign + Agent Texting Scripts

Conquer Social Media

Social media is a cheap, easy way to market your business, if it’s done correctly. Our advice is to select two, at the most three, social media channels and focus on those.

• Goal: Take advantage of social media to broadcast your message
• Task: Select two or three social media channels and create a social media plan
• Resource: Real Estate Social Networks That Deliver Value for Agents (Ranked) + Social Media Marketing Techniques That Actually Generate Real Estate Leads

If Instagram is a good option for you, that’s great because we’ve got all the templates and tips you need!

• Start with our crash course for real estate agents . It includes templates you can use right out of the gate. 
• Need help understanding what makes for a good post? We’ve dissected it in our Best Real Estate Social Media Templates for Facebook & Instagram .
• Not always sure what to post? Read our Real Estate Instagram Posts That Attract Clients (with Canva Templates) .
• Want some inspiration? Click over to Must-follow Real Estate Instagram Accounts .

Real estate agents have had tremendous success with Facebook over the years. Here are some of our resources on how to make the most of it:

• Awesome Real Estate Facebook Cover Photo Examples to Inspire You (+ Templates)
• How to Set Up a Real Estate Agent Facebook Page to Get More Leads
• How to Create Real Estate Facebook Ads That Actually Generate Leads

Twitter, TikTok & Pinterest

Do Twitter, TikTok, or Pinterest fit your style, brand, and market better? Start here: 

• Funniest Tweets (+ Top Real Estate Twitter Accounts to Follow)
• Real Estate TikTok: 3 Top Agents on How to Get Millions of Likes (+ Leads)
• Powerful Pinterest Real Estate Marketing Ideas From the Pros

…Or Leave It to the Pros

While social media is an excellent marketing tool, it’s not for everyone. If you’re looking for a little help with your social media marketing, or just don’t have the time to invest in it, take a look at Coffee & Contracts. This is a real estate marketing platform just for agents, offering sleek and trendy templates that feature engaging copy.

Talk to five different top-producing agents and they’ll give you five different ways to generate leads they swear are the best. However, we find that the most effective strategies are a mix of different approaches based on your market, budget, resources, and even your personality. Start with Sean Moudry’s customizable template, which takes all of this into account to help you create the perfect lead generation plan for your business. Then check out our 12 tips for getting real estate clients in 2023.

• Goal: Create a strategy for business development and lead generation
• Task: Put together and execute your lead generation plan
• Resource: How to Create a Custom Real Estate Lead Generation Plan (+ Template) + How to Get Clients in Real Estate: Our 12 Best Tips for 2023

Here’s a look at three of the most common lead generation techniques in real estate:

It can be intimidating to pick up the phone and call a stranger. But with our cold calling scripts in hand, you’ll know exactly what you want to say and be ready for any objections they throw your way.

There are some pretty interesting lead generation companies out there, and we’ve done a deep dive review of just about all of them. Start with our guide to the top lead generation companies (plus some to avoid) . 

Then move on to take a look at our top-rated predictive and data analytics companies . They are using some incredibly sophisticated technology to help agents understand their markets and target the right potential clients.

Once you have the lead, then what? Take a look at our guide to lead nurturing and conversion , which will further convince you that a great CRM is crucial to long-term success. It includes tips and scripts to help you make the most of your lead generation efforts. 

Remember Your ‘Why’

Running a real estate business takes patience, dedication, inspiration, and hard work. It can be a lot of fun, but there are definitely days that are long and hard. Most Realtors experience a period of frustration early in their careers. But The Close is here for you. We have exactly the type of strategic advice and fun content you need to get through the hard times. 

And if you feel completely overwhelmed, go back to your “why.” This should be exactly the reason you started your real estate business in the first place—and why you should keep on building.

• Goal: Remember why you started your business
• Task: Lean on The Close community for help, humor, and camaraderie
• Resource: Why So Many Real Estate Agents Fail After Just 2 Years (+ How Not To) + Real Estate Memes Realtors Can’t Stop Sharing

Bringing It All Together

Being a real estate agent is hard work, especially because it requires being good at so many different things. Starting a real estate business takes time and is easier with someone on your side. We’re here to support agents every step of the way. With our combined 40 years of experience, we can offer the advice, the tools, and the resources to get you to where you want to be. We can also give some helpful motivation and a just-for-agents meme or two—or 108 .

Do you have suggestions or advice for someone starting their real estate business? Lessons you learned along the way? Questions? Leave us a comment below.

Kate Evans is a content writer, real estate subject matter expert, and investor based in Charleston, South Carolina. Her career has taken her to Africa, Europe, and around the US, where she’s contributed to numerous print and online business and lifestyle publications.

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10-step checklist for writing a 2023 real estate business plan

If you're a real estate agent planning on opening a real estate company, you need a business planning lesson. Every successful business operates off a template defining its operations and goals. Your real estate business plan is the founding document of your organization, and every new business owner must take the time to plan their venture.

If it's your first time writing a business plan, you probably have mixed feelings of excitement and frustration. It's a thrilling experience to bring all the elements of your new company into realization, but it's upsetting when you realize you don't know what you're doing.

Writing a business plan helps to show you the flaws in your business skillset. You might be a marketing genius, but you have no idea how to manage operations cash flow. Similarly, you could have excellent administration skills but know nothing about marketing.

Writing out your business plan shows you where you need assistance. You identify areas where you're weak and build a strong team around you to support the places you need help. In this post, we'll unpack a 10-step checklist for writing your first real estate business plan.

Step 1 – Define your real estate business

The first step in writing your real estate business plan is understanding your limitations and strengths as a real estate broker and a business owner. Do you know what you want to achieve with your business? Your real estate brokerage needs defined goals and targets to chase, or your organization has no purpose.

Every small business relies on a team. The team you select needs to complement your strengths and weaknesses. Use this stage of your plan to define the organizational roles of each team member. Identify their skillsets and what they bring to your company.

Real estate brokerages need to understand the type of business you want to run and the personality types of the agents you wish to attract to your company. As the firm's founding partner, you get to decide who you want to add to your team.

After identifying the team, and each member's roles, it's time to work on your mission statement and executive summary.

An executive summary defines the aspects of your business plan and what you want to achieve with your business outcomes. It also describes the culture of the firm and your values.

The mission statement clarifies the purpose of your business and what you're trying to achieve. It also mentions how you intend to get to those goals. We recommend writing out both your mission statement and executive summary and revisiting them after completing your business plan.

In the initial planning stage, wiring out your mission statement and executive summary helps you clear the cobwebs and focus on the task at hand. However, when revisiting your mission statement and executive summary at the end, you might find you left something out or want to make a change to clarify your business directives.

After you have an understanding of your business, it's time to work on your goals.

Establishing your business goals is the most crucial part of the planning process. Your real estate business plan needs clear and defined goals for growth, sales, finances, marketing, and every aspect of your business.

Each section, like finance, for example, drills down into sub-goals for each category. For instance, your financial goals should feature an overall sales target for the year. However, there should be sub-goals in each section for monthly sales targets, and you can break that down into a different sub-category with targets for individual agents.

The idea of goal setting is to set achievable business goals with measurable results. You'll have both short term and long-term goals attributed to each of your business functions. Here are some examples of measurable goals you can use in your planning process.

• How many transactions do you want your company to do each week, month, year?
• How many leads do you need to capture in a day, week, month, or year?
• How many new agents do you want to work on your team?
• What's your earnings goal for the year?
• What do you want to achieve with your brand?

All these questions are vital to setting targets for your business. Without goals, you're like a car rolling down the hill with no engine. You'll hurtle down the hill at first, but when you reach the bottom, and the momentum dies out, you have no engine to pull you along. It's the same with your business planning and goal setting. If you don't have goals, you have no targets, and you'll run out of enthusiasm in a few months when the momentum in your company starts to fade.

Step 2 – Identify your target market

The first stage of the planning process involves structuring your company and defining your business goals and purpose. The second step of building your real estate agent business plan consists of understanding your target market.

What market are you operating in with your business? Do you want to sell luxury homes? Or are you looking at specializing in selling single-family units or condos? Specialization is a popular strategy for real estate firms, giving you the chance to build a reputation in a specific market segment.

Take your time identifying your target market, and dig into the MLS listings to determine which areas offer you the best return. As a real estate agency, you'll have to specialize in a specific region and build your reputation in that area.

Look for the following metrics when examining potential markets.

• What is the average price of properties in the area?
• How many days do they stay on the market?
• What is the average listing commission?
• What is the average pricing trend for properties in a prospective market?
• How many new listings come up in your target market each week, month, or year?
• How does the data compare month-on-month and year-on-year?

Step 3 – Complete a competitive analysis

All business owners need to understand the competitive landscape. The real estate industry has thousands of operators, and there are probably dozens of firms in your local area. Understanding the performance and structure of your competitors allows you to uncover the most successful firms.

When you identify the leaders, you can model what they're doing right and bring it into your real estate business plan. Check out your competitor's websites and review their social media accounts to gain insight into their marketing strategy and operations.

Who are the realtors that have the most industry clout in your area? Who are the leading firms, and what makes them stand out? Ask yourself these questions and unpack the top real estate firms' characteristics and components in your local area.

Step 4 – What services are you offering?

Real estate is a massive industry, and there are dozens of sub-industries within the real estate market. You need to understand your business model, specializing in a specific segment of the market. For instance, do you want to sell single-family homes to first-time homebuyers? Are you looking at providing commercial leases? Maybe you want to build a rental portfolio?

Spreading yourself thin across too many markets results in a lack of focus and direction. Startups will do better if they identify a profitable market and specialize in servicing that specific niche. Identify the areas with the biggest opportunities, and set up your services to cater to those areas.

Step 5 – Identify customer personas

Without accurately defined customer personas, you diminish your marketing efforts and prospecting outcomes. Understanding your customer profile and persona in the real estate market is essential to formulating your marketing strategy.

Your customer persona needs to describe demographic elements like average age, income, occupation, and other defying criteria that help you nail down your ideal customer. If you're a brokerage or realtor offering multiple services like sales and rentals, make sure you identify customer personas in each category.

You can further drill-down on your personas by identifying demographics in clients that buy luxury homes, single-family units, apartments, and condos.

Understanding your client persona gives you a better direction for your marketing strategy. For example, if you specialize in selling apartments to young professionals under 30, you're going to need to advertise through social media. Mediums like outdoor and print bring you less ROI on your advertising dollars.

Step 6 – Complete a SWOT analysis

Completing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is an essential component of real estate business plan templates. In this analysis, you unpack everything you know about the strengths and weaknesses in yourself, your company structure, and your team.

Think of the SWOT analysis as a basic summary of everything you've done with your real estate business planning so far. Combine the know your learning during the exercise with what you know about your working habits and personality characteristics.

For instance, you might be a champ in closing deals, but your prospecting skills are weak. That's an example of identifying your limitations and performance parameters.

Maybe there is no real estate brokerage in your area that catering specifically to millennial first-time homebuyers? That's an example of a market opportunity your business can fill.

Perhaps your target market involves new construction, and industry news states that there's a big strike happening at the end of next month. That's an example of a threat facing your business. Revisit your SWOT analysis every quarter to see if you can identify any new developments to add to your business plan.

Step 7 – Build a marketing plan

Now we get into the serious stuff with the development of your marketing strategy. Marketing is the single-most-important function of your business. The purpose of marketing is to drive new real estate leads to your business, allowing you to convert them into customers.

Your marketing strategy needs to focus on the things you learned when completing your customer persona. Where are you going to get the best bang for your marketing buck? Real estate marketing is a competitive space, and you need to make every dollar in your budget count.

Your marketing plan needs to include your online and offline strategy development. Your online strategy is the most important, and you'll need to build a website to promote your company and your listings. Social media marketing, referrals, brand building, sales funnels, and lead generation are essential online marketing strategies you need to succeed in your business.

Today, all your customers are online, and you need to market where your audience is hanging out. Most of them are on social media. Therefore, you'll need a social media marketing expert on your team to develop and direct your social strategy across all platforms.

CRM (Customer Relationship Management) software is another critical component of your business that integrates with your company's function. The CRM helps you manage clients, your sales funnels, and your marketing efforts through one dedicated platform.

You'll need to hire a marketing team to help you develop and implement your marketing strategy and CRM. Experts create a dedicated online marketing plan that includes all team members.

Your marketing plan is the foundation of your business plan. Investors will want to know your strategy and the results you expect to implement in your target market.

Related: 20 easy real estate marketing ideas to grow your agency

Step 8 – Complete your financial plan

Your financial plan is crucial if you intend to seek investment for your company. Whether you're dealing with private angel investors or the bank, they want to see your financials and sales projections to complete due diligence on loans.

If they decide to loan your money, they need to know when they can expect you to return the money and the ROI you offer on the deal.

You'll need to include information like your commission pricing and average commissions, your sales forecasts for three years, and cash flow projections. When completing this section of your real estate business plan, you'll need to sit down with your accountant and get their advice on structuring your financials.

You'll need to account for your business expenses and the costs of setting up your company with a website, CRM, and digital marketing services. Remember to include memberships to marketing sites like Zillow Premier Agent and ProspectPLUS.

Your financial plan forms the backbone of your investor's interest in involvement with your real estate firm. The numbers need to make sense, so make sure you run them past your accountant.

Step 9 – Periodically revisit your real estate business plan

Your business plan is a living document, and it changes with your business. Having a rigid plan won't work. The reality is that nothing in business works out 100% the way we plan. You'll need to have a flexible document you can update as your business grows.

During the first year of your operations, we recommend revisiting your business plan every quarter. As the business matures, you can push this exercise back to once every six months or once a year.

Revisiting your business plan gives you a chance to follow up on your goals and targets, giving you ideas on where you need to improve. Real estate professionals understand the importance of remaining responsive to change in a dynamic business environment.

Periodically revisiting your business plan gives you a chance to reflect on your progress and plan the future with clarity and certainty.

Step 10 – Visit B12 for your digital business needs

Your real estate website forms the foundation of your marketing efforts. It acts as the touchstone for your company online, providing a virtual storefront to your prospective clients. Inefficient and ineffective website design can derail your business plans, costing your company vital leads during the startup phase, where you need to generate as much income as possible. For website design inspiration, check out the best real estate websites and this guide on how to design a website !

If you need help with your real estate business website, reach out to the professionals at B12.

B12 specializes in helping professional services companies create beautiful sites that enable them to operate effectively online. Built-in tools like SEO , email marketing, and online scheduling make it easier to reach your audience.

Plan with Professionals

As an individual starting out a new real estate business, you have many things to consider for your real estate business plan and might not have the time to create a website from scratch. Relying on the expertise of design professionals ensures you get a website that helps you achieve your business goals.

Sign up to see a free draft of your new real estate website or learn more about how B12 uses artificial intelligence and experts to help businesses like yours grow online.

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Corporate Counsel in Real Estate Disputes

In real estate disputes, corporate counsel play a crucial role in mitigating risks and resolving conflicts. They must navigate complex legal and regulatory landscapes, identifying potential areas of conflict and developing proactive strategies to minimize disruption. Effective counsel review and advise on transactions, conduct thorough risk assessments, and manage multiple cases simultaneously. By staying updated on emerging trends and regulatory changes, they can protect the company's interests and minimize legal exposure. To facilitate efficient transaction completion and successful dispute resolution, corporate counsel must adopt a nuanced understanding of real estate law and its intricacies, and explore the strategies outlined below.

Table of Contents

Understanding Real Estate Disputes

Traversing the complex landscape of real estate transactions often involves resolving disputes that arise from conflicting interests, unclear contractual terms, and unforeseen circumstances. These disputes can stem from various sources, including ambiguities in property boundaries, which can lead to encroachment claims, easement disputes, and title defects. Additionally, regulatory hurdles, such as zoning ordinances and land-use restrictions, can create obstacles that impede the smooth execution of real estate transactions.

Corporate counsel must possess a deep understanding of these potential pitfalls to effectively advise clients on risk mitigation strategies and dispute resolution mechanisms. A thorough review of contractual agreements, title reports, and regulatory compliance is crucial to identifying potential areas of conflict. By doing so, counsel can proactively address potential disputes before they escalate, ensuring that transactions are completed efficiently and with minimal disruption. In addition, counsel must remain abreast of changing regulatory landscapes and emerging trends in real estate law to provide informed guidance to clients traversing the complexities of real estate transactions.

Key Roles and Responsibilities

In addition to providing proactive dispute resolution strategies, corporate counsel in real estate play a multifaceted role that involves a range of responsibilities, from contract drafting and negotiation to due diligence and risk management. They are responsible for reviewing and advising on real estate transactions, including property acquisitions, developments, and financing. This includes conducting thorough risk assessments to identify potential liabilities and mitigating them through careful contract drafting and negotiation.

Effective case management is also a critical aspect of the corporate counsel's role. They must be able to manage multiple cases simultaneously, prioritizing tasks and allocating resources efficiently to facilitate timely and cost-effective resolution. This involves coordinating with internal stakeholders, external counsel, and other experts to gather evidence, develop legal strategies, and negotiate settlements.

Ultimately, the corporate counsel's goal is to protect the company's interests and minimize legal exposure. By providing expert legal guidance and proactive risk management, they play a crucial role in driving business success in the real estate sector.

Effective Dispute Resolution Strategies

A corporate counsel's arsenal of effective dispute resolution strategies includes alternative dispute resolution (ADR) mechanisms, such as mediation and arbitration, which offer a more efficient and cost-effective means of resolving real estate disputes compared to traditional litigation. These strategies are particularly useful in complex, cross-cultural, or high-stakes disputes where a nuanced understanding of the parties' interests and positions is vital.

• Cultural Mediation, for instance, involves the use of neutral third-party mediators who are sensitive to the cultural nuances of the parties involved, facilitating more effective communication and understanding.
• Digital Arbitration, on the other hand, leverages technology to streamline the arbitration process, reducing costs and increasing efficiency.
• Early neutral evaluation, another ADR mechanism, provides parties with an objective assessment of their case, helping to identify potential weaknesses and strengths, and facilitating more informed decision-making.

Navigating Complex Lease Disputes

When traversing complex lease disputes, corporate counsel must carefully examine the nuances of the lease agreement to identify potential ambiguity pitfalls that can lead to costly misinterpretations. Effective dispute resolution strategies are vital in resolving disputes efficiently, minimizing reputational damage and financial loss. In addition, rent adjustment issues often arise, necessitating a thorough understanding of the lease terms and applicable laws to secure fair and reasonable resolutions.

Lease Ambiguity Pitfalls

Through meticulous review and analysis, corporate counsel must identify and address potential ambiguities in lease agreements to mitigate the risk of costly disputes arising from unclear or contradictory terms. Lease drafting is a critical phase where ambiguity traps can be set, and it is vital to navigate these pitfalls to avoid future disputes.

Some common lease ambiguity pitfalls to watch out for include:

• Vague or undefined terms: Terms such as 'reasonable' or 'commercially reasonable' can be subjective and open to interpretation, leading to disputes.
• Conflicting or contradictory clauses: Provisions that contradict each other can create confusion and ambiguity, making it challenging to determine the parties' intentions.
• Omissions and gaps: Failing to address critical issues or leaving gaps in the lease agreement can lead to disputes and costly litigation.

Dispute Resolution Strategies

Effective dispute resolution strategies are crucial in traversing complex lease disputes, as they can substantially impact the outcome and bottom line of a real estate transaction. A well-structured dispute resolution strategy can help mitigate potential losses and minimize the risk of protracted litigation. In handling complex lease disputes, corporate counsel should consider implementing early mediation to facilitate open communication and negotiation between parties. This approach can help resolve disputes efficiently and cost-effectively, while preserving business relationships. Where mediation is not feasible, neutral arbitration can provide a fair and impartial forum for resolving disputes. By incorporating neutral arbitration into the dispute resolution strategy, parties can avoid the unpredictability of litigation and achieve a timely resolution. Additionally, corporate counsel should carefully draft dispute resolution clauses to guarantee they align with the client's business objectives and risk tolerance. By adopting a proactive and strategic approach to dispute resolution, corporate counsel can effectively traverse complex lease disputes and protect their clients' interests.

Rent Adjustment Issues

In the context of complex lease disputes, rent adjustment issues often emerge as a contentious point of negotiation, as parties seek to reconcile differing interpretations of lease provisions governing rent escalation, abatement, or adjustment. These disputes can be particularly challenging when they involve rent hikes, which can substantially impact a tenant's bottom line.

Some common issues that arise in rent adjustment disputes include:

• Disputes over the methodology used to calculate rent escalation, such as whether to use a Consumer Price Index (CPI) or a fixed percentage increase.
• Conflicting interpretations of escalation clauses, including the timing and frequency of rent hikes.
• Disagreements over the application of rent abatement provisions, including the circumstances under which rent may be reduced or suspended.

To navigate these complex issues, corporate counsel must possess a deep understanding of the lease agreement and the relevant legal framework. By carefully analyzing the language of the lease and applicable case law, counsel can develop effective strategies for resolving rent adjustment disputes and minimizing the risk of costly and time-consuming litigation.

Managing Construction Project Delays

When managing construction project delays, it is vital for corporate counsel to identify the underlying causes of delay, as this informs the development of effective mitigation strategies. Delay damages can have significant financial implications, and a thorough understanding of the causes of delay is critical to minimizing these costs. By analyzing the root causes of delay, corporate counsel can advise clients on proactive measures to mitigate delay damages and optimize project outcomes.

Causes of Delay

Delays in construction projects often stem from factors inherent to the project itself, including inadequate planning, poor communication, and unrealistic timelines. These internal factors can lead to a ripple effect, causing subsequent delays and ultimately impacting the project's overall timeline and budget.

Some common causes of delay include:

• Contractor Incompetence : When contractors lack the necessary skills, experience, or resources to complete their scope of work, it can lead to delays, rework, and additional costs.
• Weather Extremes : Inclement weather, such as hurricanes, floods, or extreme temperatures, can halt construction activities, causing unavoidable delays.
• Design and Documentation Issues : Errors, omissions, or ambiguities in design documents, specifications, or contracts can lead to misunderstandings, disputes, and delays.

These causes of delay can have significant consequences, including project cost overruns, lost revenue, and damaged relationships between project stakeholders. It is vital for corporate counsel to understand these causes of delay to effectively advise clients on strategies to mitigate and manage construction project delays.

Mitigating Delay Damages

Effective management of construction project delays requires a proactive and multi-faceted approach that addresses the underlying causes of delay, minimizes their impact, and mitigates resulting damages. One essential aspect of mitigating delay damages is to carefully draft contractual covenants that allocate risk and responsibility between parties. This includes negotiating damage caps, which limit the amount of damages that can be claimed for delay-related losses.

Mitigating Risk in Property Acquisitions

In the context of property acquisitions, identifying and mitigating risk is crucial to verifying that deals are structured and negotiated in a manner that aligns with the company's overall business objectives and risk tolerance. This involves conducting thorough due diligence to uncover potential issues that could impact the deal's success. Corporate counsel plays a critical role in this process by identifying and evaluating potential risks, and developing strategies to mitigate them.

Some key areas of focus for corporate counsel in mitigating risk in property acquisitions include:

• Conducting thorough due diligence, including reviewing property records, evaluating environmental concerns, and evaluating potential liabilities
• Negotiating financial contingencies, such as escrow provisions and indemnification clauses, to allocate risk between parties
• Structuring deals to include risk-mitigating provisions, such as phased closings and conditional closings, to verify that the company's interests are protected and safeguarded.

Collaborating With External Experts

Collaborating with external experts, such as environmental consultants, architects, and engineers, is essential to augmenting corporate counsel's knowledge and expertise in property acquisitions, thereby enabling them to identify and mitigate potential risks more thoroughly. These experts provide valuable insights and independent analysis, which can have a profound impact on the outcome of a real estate transaction. By engaging external experts, corporate counsel can gain a deeper understanding of complex issues, such as environmental liabilities, structural integrity, and zoning regulations, and develop targeted strategies to address these concerns.

Expert testimony from these professionals can also be instrumental in resolving disputes and negotiations. Their objective, unbiased opinions can help to build a stronger case, whether in court or during settlement discussions. In addition, external experts can assist corporate counsel in identifying potential areas of liability and developing risk management strategies to mitigate these risks. By collaborating with external experts, corporate counsel can make more informed decisions, reduce uncertainty, and ultimately achieve better outcomes for their clients in real estate transactions.

Frequently Asked Questions

What are the consequences of not having a real estate dispute resolution plan?.

"Failing to establish a real estate dispute resolution plan exposes parties to heightened Risk Exposure, leading to potential Financial Consequences, including prolonged litigation, reputational damage, and significant monetary losses, ultimately affecting business operations and bottom-line profitability."

Can Corporate Counsel Handle Real Estate Disputes Independently?

While corporate counsel possess in-house expertise, handling real estate disputes independently necessitates a cost-benefit analysis, weighing the value of internal resources against the complexity and risk of litigation, to determine effective dispute resolution strategies.

How Do You Prioritize Disputes With Multiple Stakeholders Involved?

When prioritizing disputes with multiple stakeholders, conduct a thorough stakeholder analysis to identify key players and their interests, then create a dispute map to visually organize complex relationships and allocate resources effectively.

What Is the Role of Mediation in Resolving Real Estate Disputes Quickly?

In resolving real estate disputes, mediation plays a vital role by introducing neutral facilitators who foster constructive dialogue, enabling parties to explore creative solutions and reach mutually beneficial agreements, thereby expediting dispute resolution and minimizing litigation costs.

Are There Any Industry-Specific Regulations Governing Real Estate Disputes?

In real estate disputes, industry-specific regulations abound, including zoning laws governing land use and Environmental standards ensuring sustainable development, which can substantially impact dispute resolution and necessitate expert knowledge to navigate these complex legal frameworks.

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Suraksha Group earmarks 2,552 acre of land for Jaypee Infratech lenders

In its resolution plan, which was approved by the national company law tribunal (nclt) in march last year, suraksha group has offered bankers more than 2,500 acre of land.

Suraksha Group, which has acquired Jaypee Infratech Ltd (JIL) through insolvency process, has identified 2,552 acre of land parcels. Image: X Suraksha.co.in

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Start-Up Real Estate Business Plan

Start your own start-up real estate business plan

Golden Valley Real Estate LLC

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

With the advances of modern medicine, people are living longer. Once they raise children and retire from work they have a new stage of their life where they find themselves enjoying their spouse and free from other responsibilities. They get a second try at being a carefree youth. They need to find a place within their budget that helps them with that. 

GVRE will provide real estate services in the newly established Golden Valley Retirement Community, located to the Northwest of scenic Tucson, Arizona. GVRE is a full-service real estate, mortgage, and title company.

The retirement industry has been steadily growing over the past twenty years. The percentage of the U.S. population over the age of 55 is at an all time high of 21% and is growing at an average rate of 3% each year. In certain parts of the country like the American Southwest, which has a high concentration of retirement communities, the growth rate is about 8%. This percentage is also expected to grow as the first of the "baby boomer" generation begins to reach retirement age in the next decade. It is estimated by the U.S. Census Bureau that the retirement industry, that includes homes, medical facilities, specialty equipment, retirement entertainment services, etc., accounts for 4.8 billion dollars each year.

Competition

The real estate industry is highly fragmented, with a large number of potential rivals. Our most serious competitors are Bowditch Realty and RE/MAX. Bowditch is an established company that has been in operation for the past ten years, with a fine track record of quality service. It currently employees twelve agents and has long-term contracts with various home building companies. This company is slightly larger than GVRE in size and market capitalization.

RE/MAX is one of the largest and best known real estate firms in the country. It has hundreds of agents and very deep pockets that can be used to counter any sort of competitive move.

GVRE believes that the greatest threat at the moment is in new entrants to the market who will want to capitalize on this high growth industry. The most likely entrants will be new, small real estate companies with fewer than ten employees. However, the one major advantage GVRE has is its exclusive rights to act as the agent for Golden Valley Retirement Community. However, due to the high number of competitors and the overall low profitability of each firm, competition is quite intense.

The power of potential clients is very great in this industry because most clients are very concentrated in our geographical area. Furthermore, clients tend to "shop around" for the best package of services and cost.

Expectations

The company expects to reach profitability in the first year and does not anticipate any serious cash flow problems. We conservatively believe that during the first three years, average profitability per month per segment will be adequate. We expect that about one sale per month will guarantee a break-even point.

Financial Highlights by Year

Financing needed.

We will be getting $20,000: 

Mrs Susan Egan $10,000

Mr. Daniel Egan $10,000

Problem & Solution

Problem worth solving, our solution.

Golden Valley Real Estate, LLC (GVRE) is a start-up company in the Tucson area. It is the mission of GVRE to provide real estate services in the newly established Golden Valley Retirement Community, located to the Northwest of scenic Tucson, Arizona. GVRE is a full-service real estate, mortgage, and title company.

The company’s main clients will be retirement age couples looking for a community that can offer significant services for their age group and income levels. Since Mrs. Egan is within this demographic group and knows and understands this market’s needs, she believes that she can appeal to such clients far more than most other competitors.

Target Market

Market size & segments.

GVRE will be concentrating on only one market segment. This will be the retirement market consisting of those individuals and couples seeking to retire to the Tucson area. As a retiree, herself, Mrs. Egan deals with the very issues that her clients do, thus providing insight and opportunities to better assist her clients.

The retirement industry has been steadily growing over the past twenty years. The percentage of the U.S. population over the age of 55 is at an all time high of 21% and is growing at an average rate of 3% each year. It is estimated by the U.S. Census Bureau that the retirement industry, that includes homes, medical facilities, specialty equipment, retirement entertainment services, etc., accounts for 4.8 billion dollars each year.

The retirement home industry consists of thousands of small housing communities. These communities range from those owned by major name-brand firms to tens of thousands of small, one-location firms.

Our most serious competitors are Bowditch Realty and RE/MAX. These companies affect us most because of their higher capitalization or geographical proximity.

Market Segmentation

GVRE will be concentrating exclusively on the retirement market segment. This means the company will be focused on buying and selling real estate to those seeking to retire in the Tucson area. This market segment has special needs and is almost always looking to find homes in specially constructed communities that serve those special needs such as medical, dining, entertainment, shopping, and other such facilities. Being the dominant broker for the new Quadrant Homes retirement community of Golden Valley will allow GVRE to fulfill those needs.

The market analysis table and graph which follows shows the number of potential retirees that move into the Tucson area each year. We have also included a small number of other clients that may wish to use our services despite our strong market segment focus.

Current Alternatives

The retirement home industry consists of thousands of small housing communities. These communities range from those owned by major name-brand firms to tens of thousands of small, one-location firms.

Competition and Buying Patterns

Competition The real estate industry is highly fragmented, with a large number of potential rivals. Our most serious competitors are Bowditch Realty and RE/MAX. Bowditch is an established company that has been in operation for the past ten years, with a fine track record of quality service. It currently employees twelve agents and has long-term contracts with various home building companies. This company is slightly larger than GVRE in size and market capitalization.

Buying patterns and needs Clients usually deal with real estate companies based on their reputation of professionalism and quality of services rendered in the past. This reputation is difficult to obtain by new firms unless its personnel brings it with them from previous companies, such as ours. Price and scope are also important reasons for acceptance, especially if the company is small.

Our Advantages

GVRE offers comprehensive real estate, mortgage, and title services to our diverse clients. With Quadrant Homes, Inc. as our sponsor in the newly finished Golden Valley Retirement Community, we will have a premier position as the dominant seller of these new homes, condos, and retirement apartments. In addition, we will offer a full range of services to facilitate the purchasing and selling of real estate including the following:

• Home search database.
• Moving consulting, quotes, planning, etc.
• Mortgage consulting and loan preapproval.
• Community information.
• Title transfer.
• Obtaining a comparative market analysis for potential sellers.
• Appraising.
• Property preparation.

Keys to Success

GVRE’s keys to long-term survivability and profitability are as follows:

• Establish and maintain close contacts with residential real estate listing services, and all other service organizations that GVRE uses, such as Artco mortgage service company.
• Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and obtain a top notch reputation.
• Establish a comprehensive service experience for our clients that includes consultation, appraisal, sale preparation, community information, moving consultation, etc.

Marketing & Sales

Marketing plan.

GVRE will be utilizing radio, newspaper, and phone directory advertising, and a small business referral group to generate sales and establish a presence in the Tucson area. In addition, Quadrant Homes, Inc. will be doing their own advertising, and all interested clients in the Golden Valley Retirement Community will be referred to GVRE.

GVRE’s management will be focusing on leveraging its extensive contacts with the various construction companies such as Quadrant Homes, Inc. to generate sales. Furthermore, we will be offering promotions of various free services such as initial appraisals and information packets to generate sales once our ad campaign starts.

Much of the company’s services will be outsourced. This includes title transfer, loan approval, appraising and market analysis services. Title transfer will be handled by TNT Legal Services, loan approval by GMC Credit Co. and appraising and market analysis by Templar Real Estate Services. Each of these companies encourages independent agents to use their services and all have a proven track record in terms of affordability and service. These companies have also been selected because they charge a flat monthly rate. Management includes this rate in the profit and loss statement under other expenses.

Our first priority is to help the seller set a realistic price on their property. But like most of us who have invested untold hours of time and energy into our property, it may be difficult to remain objective when it’s time to price it and put it up for resale. There’s a good reason for this. Usually, property owners have much more than dollars and cents tied up in a home – an individual commitment that makes it a highly valued personal statement. But value becomes a reflection of the buyer’s perspective as well when that property is put up for sale…and pride of ownership may not translate to market value.

When house hunting, the buyer will shop the market, compare available homes, and try to find the very best value. Consequently, when the seller is ready to list their home, they need to step back and sharpen their focus. Look at the home objectively and price it competitively. This is where a real estate broker such as Golden Valley Real Estate can help.

Listing property at 5% above current market value gives it a sales advantage that is ten times greater than if priced at 15-20% above. That’s a statistic that can’t be overlooked. An overpriced home will suffer from lack of exposure, and the longer it remains on the market the more difficult it will be to sell. And it will remain so, even after price reductions are taken to attract buyers.

That is why it is very important to determine an accurate and objective market value for your property. We’ll work with the buyers and sellers closely to achieve that and to maximize their opportunities to sell their home at the best possible price within acceptable time frames.

Milestones & Metrics

Milestones table.

Key Metrics

Our key metrics are: 

• The # of contracts that GVRE uses as well as the cost of those contracts 
• Reviews, surveys, and tweets making sure our clients are satisfied and will be recommending us 
• # of referrals by clients and partners 
• the fees other agents have for finding the communities, we will keep it within market range but not low.

Ownership & Structure

Company Summary

The company plans to be leveraged through private investment and a limited number of loans. Mrs. Egan is establishing this firm as a "lifestyle" oriented endeavor in order to supplement her retirement. The company has its main offices in Tucson, AZ. The facilities include a conference room and office spaces. The company expects to begin offering its services in June of 2003.

Company Ownership

The company will be jointly owned by Mrs. Susan Egan and her husband Daniel, who will be putting up equal amounts of equity. All other financing will come from loans.

Management Team

The company will have only one full-time employee, Mrs. Susan Egan. The company’s office will be in an office suite with four other businesses that will share the costs of a receptionist.

Personnel Table

Financial Plan investor-ready personnel plan .">

Revenue by month, expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Insurance $1,500

utilities $200

Rent $3,000

Accounting and bookkeeping fees $2,000

Build a website: $7,000

Total: $30,500

Sources of Funds

We will be getting $28,000 from the owner and her husband 

Projected Profit & Loss

Projected Balance Sheet

Projected Cash Flow Statement

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Properties for Sale in Russia

The listing shows examples of real estate prices

• Contact for price

Luxury house 8290 sqft in Vnukovskoye settlement

• Houses for Rent, Houses for Sale, Luxury Real Estate, Mansions In Russia

Moscow City apartment on the 50th floor

• Apartments for Rent, Apartments for Sale, Luxury Real Estate, Moscow City apartments

Deauville Castle 10 km from Moscow

• 13400 Sq Ft
• Houses for Rent, Houses for Sale, Luxury Real Estate, Palaces In Russia

Mansion 785 sqm in the most expensive place in the Moscow Oblast

• $8,400/Monthly

3-room apartment 187 sqm on the 33rd floor

• Apartments for Rent, Moscow City apartments
• $5,100/Monthly

2-room apartment 102 sqm on the 45th floor

2-room apartment 60 sqm in Dokuchaev lane

5-room apartment 203 sqm on Minskaya street

• $1,700/Monthly

3-room apartment 110 sqm in the north of Moscow

3-room apartment with Hyatt service

5-room apartment on Leninsky prospect

3-storey country house 960 sqm on Rublevka

• 10333 Sq Ft
• Houses for Rent, Houses for Sale
• $6,700/Monthly

3-storey house 360 sqm with 4 bedrooms

• $15,000/Monthly

Country house 1234 sqm on Rublevskoe highway

• 13282 Sq Ft
• Houses for Rent, Luxury Real Estate

Apartment 193 sqm on the 52nd floor of Moscow City

• Moscow City apartments

Apartment on the 63rd floor in the OKO tower

• Apartments for Rent, Apartments for Sale, Moscow City apartments

House 380 sqm 12 km from Moscow

Penthouse 140 sqm on the 46th floor

Office 107 sqm on the 84th floor of a skyscraper in Moscow

• Commercial Property

4 room apartment 203 sqm in the house with a swimming pool

• Apartments for Sale, Luxury Real Estate
• $18,000,000

Modern house 2000 sqm on Rublevsky highway

• 21530 Sq Ft
• Houses for Sale, Luxury Real Estate, Mansions In Russia, Palaces In Russia

Apartment 193 sqm on the 52nd floor in Moscow City

• Apartments for Sale, Moscow City apartments

767 sqm premises for a restaurant in the city center

House 900 sqm 12 km from Moscow

• Houses for Sale, Luxury Real Estate, Mansions In Russia

Apartment 76 sqm on the 34th floor in NEVA TOWER

House 750 sqm in the village of Gorki 2

• Houses for Sale, Mansions In Russia
• $85,000,000

Business center with a Mercedes showroom

• 177410 Sq Ft

Townhouse 530 sqm in the very center of Moscow

• Apartments for Sale, Houses for Sale, Luxury Real Estate

English-style mansion 8 km from Moscow

• 26900 Sq Ft

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• Real Estate

Real estate market in Russia - statistics & facts

Residential real estate, office market in moscow, investment in real estate, key insights.

Detailed statistics

Annual mortgage loan interest rate in Russia 2016-2021

Leading banks by volume of issued mortgages Russia in 2020

Value of foreign direct investment to the real estate sector in Russia 2010-2021

Editor’s Picks Current statistics on this topic

Mortgages & Financing

Residential Real Estate

Average primary housing prices in Russia 2020-2022, by major city

Quarterly residential property prices in Russia 2000-2023, by market

Further recommended statistics

• Premium Statistic Commercial real estate market size in Europe 2023, by country
• Premium Statistic Price-to-rent ratio in selected countries globally 2023
• Premium Statistic Fastest growing housing markets worldwide 2023
• Premium Statistic Office rent growth rates in selected cities 2021
• Premium Statistic Luxury real estate price change worldwide 2023, by city

Commercial real estate market size in Europe 2023, by country

Value of commercial real estate market in Europe in 2023, by country (in billion U.S. dollars)

Price-to-rent ratio in selected countries globally 2023

House-price-to-rent ratio in selected countries worldwide as of 1st quarter 2023

Fastest growing housing markets worldwide 2023

Annual price growth in selected residential real estate markets worldwide in 2nd quarter 2023

Office rent growth rates in selected cities 2021

Rental growth rates of office space in selected cities worldwide from 2018 to 2021

Luxury real estate price change worldwide 2023, by city

Luxury real estate price change in selected cities worldwide in 2023

• Premium Statistic Share of housing stock owned by population in Russia 2015-2022
• Premium Statistic Per capita living space in Russia 2005-2022
• Premium Statistic Quarterly residential property prices in Russia 2000-2023, by market
• Premium Statistic Average primary housing prices in Russia 2020-2022, by major city
• Premium Statistic Cities with the highest housing selling price in Russia 2022
• Premium Statistic Cities with the highest apartment rental price in Russia 2022
• Premium Statistic Housing price in the most expensive districts of Moscow 2022

Share of housing stock owned by population in Russia 2015-2022

Share of housing stock owned by the population in Russia from 2015 to 2022

Per capita living space in Russia 2005-2022

Area of residential buildings per capita in Russia from 2005 to 2022 (in square meters)

Average square meter price of residential real estate in Russia from 1st quarter 2000 to 2nd quarter 2023, by type of market (in Russian rubles)

Average prices in the primary housing market of major Russian cities in August 2020 and August 2022 (in 1,000 Russian rubles per square meter)

Cities with the highest housing selling price in Russia 2022

Cities with the highest average selling price for residential real estate in Russia in May 2022 (in Russian rubles per square meter)

Cities with the highest apartment rental price in Russia 2022

Cities with the highest average rental price for residential real estate in Russia in May 2022 (in Russian rubles per square meter)

Housing price in the most expensive districts of Moscow 2022

Most expensive districts by residential housing price in Moscow, Russia as of July 2022 (in Russian rubles per square meter)

Commercial real estate

• Premium Statistic Street retail property area of brands that left Russia 2022, by industry
• Premium Statistic Total office stock distribution in Moscow 2021, by class
• Premium Statistic Office vacancy rate in Moscow 2007-2022
• Premium Statistic Take-up of office real estate in Moscow 2016-2022
• Premium Statistic Coworking space rent in Moscow 2022, by district
• Premium Statistic Prime office rental prices in Moscow 2020-2022
• Premium Statistic Total density of shopping centers in Moscow Q1 2021, by district
• Premium Statistic Shopping center vacancy rate in Moscow 2010-2023
• Premium Statistic Shopping center vacancy rate in Saint Petersburg 2016-2022

Street retail property area of brands that left Russia 2022, by industry

Distribution of street retail property area of foreign brands that left Russia in 1st half 2022, by industry

Total office stock distribution in Moscow 2021, by class

Total office stock breakdown in Moscow (Russia) as of the 1st half of 2021, by class

Office vacancy rate in Moscow 2007-2022

Commercial office real estate vacancy rate in Moscow, Russia, from 2007 to 2022

Take-up of office real estate in Moscow 2016-2022

Commercial office real estate take-up in Moscow, Russia, from 2016 to 2022 (in 1,000 square meters)

Coworking space rent in Moscow 2022, by district

Monthly rent for a workplace in coworking spaces in Moscow in August 2022, by major district (in Russian rubles)

Prime office rental prices in Moscow 2020-2022

Average prime rent of office properties in Moscow from 1st half 2020 to 1st half 2022 (in Russian rubles per square meter per year)

Total density of shopping centers in Moscow Q1 2021, by district

Total density of shopping centers in Moscow (Russia) as of the 1st quarter 2021, by district (in square meters per 1,000 inhabitants)

Shopping center vacancy rate in Moscow 2010-2023

Vacancy rate in shopping centers in Moscow, Russia, from 2010 to 2022 with a forecast for 2023

Shopping center vacancy rate in Saint Petersburg 2016-2022

Vacancy rate in shopping centers in Saint Petersburg, Russia, from 2016 to 2022

Industrial real estate

• Premium Statistic Class A warehouse vacancy rate in Moscow 2011-2022
• Premium Statistic Rental rate of A class warehouses in Moscow 2013-2022
• Premium Statistic Share of take-up of warehouses in Moscow, Russia H1 2022, by industry
• Premium Statistic Industrial warehouse vacancy rate in Russia 2019-2022, by major city
• Premium Statistic Average new self-storage unit size in Moscow 2016-2022

Class A warehouse vacancy rate in Moscow 2011-2022

Vacancy rate of class A warehouse properties in Moscow, Russia, from 2011 to 2022

Rental rate of A class warehouses in Moscow 2013-2022

Rental rate of A class warehouses in Moscow, Russia, from 2013 to 2022 (in Russian rubles per square meter)

Share of take-up of warehouses in Moscow, Russia H1 2022, by industry

Distribution of industrial warehousing take-up in Moscow, Russia, in 1st half 2022, by industry

Industrial warehouse vacancy rate in Russia 2019-2022, by major city

Vacancy rate of industrial warehouses in Moscow and Saint Petersburg from 1st half 2019 to 1st half 2022

Average new self-storage unit size in Moscow 2016-2022

Average size of newly opened self-storage facilities in Moscow from 2016 to 1st half 2022 (in square meters)

• Premium Statistic Value of foreign direct investment to the real estate sector in Russia 2010-2021
• Premium Statistic Share of investment volume for the real estate market Russia 2021, by region
• Premium Statistic Breakdown of investment volume in real estate Moscow 2019-2021, by sector
• Premium Statistic Investment volume in warehouse property in Russia 2006-2022
• Premium Statistic Volume of investment in office property in Russia 2006-2022
• Premium Statistic Volume of investment in retail property in Russia 2006-2022
• Premium Statistic Commercial real estate investment in Russia 2009-2023
• Premium Statistic Commercial real estate investment share in Russia H1 2022, by segment
• Premium Statistic Industrial park investment in Russia 2021, by sector and type

Total value of foreign direct investment (FDI) to the real estate sector in Russia from 2010 to 2021 (in billion U.S. dollars)

Share of investment volume for the real estate market Russia 2021, by region

Breakdown of investment volume for the real estate market in Russia from the 1st quarter to the 3rd quarter 2021, by region

Breakdown of investment volume in real estate Moscow 2019-2021, by sector

Breakdown of investment volume in real estate in Moscow (Russia) from 2019 to the 3rd quarter 2021, by sector

Investment volume in warehouse property in Russia 2006-2022

Annual investment volume in warehouse real estate in Russia from 2006 to the 3rd quarter of 2022 (in billion Russian rubles)

Volume of investment in office property in Russia 2006-2022

Annual investment volume in office real estate in Russia from 2006 to the 3rd quarter of 2022 (in billion Russian rubles)

Volume of investment in retail property in Russia 2006-2022

Annual investment volume in retail real estate in Russia from 2006 to the 3rd quarter of 2022 (in billion Russian rubles)

Commercial real estate investment in Russia 2009-2023

Investment in commercial real estate in Russia from 2009 to 1st quarter 2023 (in billion Russian rubles)

Commercial real estate investment share in Russia H1 2022, by segment

Distribution of investment in the commercial real estate in Russia in 1st half 2022, by segment

Industrial park investment in Russia 2021, by sector and type

Investment in Greenfield and Brownfield industrial parks in Russia in 2021, by sector (in billion Russian rubles)

• Premium Statistic Mortgage loan interest rate in Russia monthly 2019-2023
• Premium Statistic Annual value of mortgage loans in Russia 2015-2021
• Premium Statistic Value of loans granted for real estate activities in Russia 2010-2023
• Premium Statistic Mortgage loan annual growth rate in Russia 2012-2021
• Premium Statistic Annual mortgage loan interest rate in Russia 2016-2021
• Premium Statistic Overdue mortgage credit share in Russia 2015-2024
• Premium Statistic Leading Russian regions by mortgage loan volume in 2022

Mortgage loan interest rate in Russia monthly 2019-2023

Average weighted mortgage loan interest rate in Russia from January 2019 to September 2023

Annual value of mortgage loans in Russia 2015-2021

Annual value of mortgage loans issued in Russia from 2015 to 2021 (in trillion Russian rubles)

Value of loans granted for real estate activities in Russia 2010-2023

Total value of loans granted in the real estate activities sector in Russia from January 2010 to January 2023 (in billion Russian rubles)

Mortgage loan annual growth rate in Russia 2012-2021

Year-over-year mortgage loans volume growth in Russia from 2012 to 2021

Average weighted mortgage loan interest rate in Russia from 2016 to 2021

Overdue mortgage credit share in Russia 2015-2024

Share of overdue loans in the mortgage portfolio in Russia from 2015 to 2024

Leading Russian regions by mortgage loan volume in 2022

Leading regions by mortgage loan volume in Russia as of May 2022 (in billion Russian rubles)

Further reports

Get the best reports to understand your industry.

• Real estate investments on the European market
• Real estate in Italy
• Residential real estate in Europe
• Real estate market in Poland

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Business Plan Writer Moscow

A well written business plan is an essential component for any company seeking to raise capital. Our team at Prospectus.com has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and 144A funding, spanning a wide range of industries across the globe. We have been involved in thousands business projects and assisted with business planning, offering and private placement setup, feasibility studies, drafting financial projections, both for private companies and those seeking initial public offerings or listings on a stock exchange.  Our team is a recognized leader in business plan development. In fact, our CEO is the Chairman and Founder of  Borders.org  ( Business Plans Without Borders ), a not-for-profit 501c3 organization which assist low income families as well as refugees and immigrants with business plan writing services and grants.

Our Team’s Business Plan Advisory Services Value-Proposition:

• Our staff are known as one of the most reliable and affordable Business Plan developers in the U.S. and worldwide. Our straight forward and honest assessment of one’s business is one of our strongest characteristics
• Offices and associates in numerous countries, including New York, London, Hong Kong Beijing, Singapore and Seattle
• 1 to 2 weeks’ average time for completing business plans
• Proven track record of saving entrepreneurs thousands of dollars in needless spending while developing the business plan
• Ability to draft your business plan and prospectus or private placement memorandum or offering memorandum for debt or equity offerings or any other service and package    everything as one price
• We are somewhat of a one stop business for most of the startup and later stage company needs.

Moscow Business Plan Options

There are mainly two types of business plans that are written in Moscow: capital raising business plans and management or managerial business plans.

Raise Capital with a Business Plan

Most business plans are written with eye towards raising money for their venture. In a business plan that is written for investment capital, the structure of the business plans and therefore the most important point of the document will be the value-added benefit. Information on the products, services and the market will play central roles in the development of the plan, as well as various payout or exit strategies for the investors. Most business plans will focus on either selling equity or debt to investors.

• Equity : In an equity business plan the company seeking funding will sell an ownership stake. If the company is a corporation, they will sell shares or common stock or a variation of them. If the company is a LLC or a Limited Company (which is popular worldwide) interest or units in the company would be offered. Both a form of ownership, just with a different name for each entity. In additional, there are other sweeteners one can add into any business plan offering, including warrants or preferred shares or preferred units or convertible debt.
• Debt : in a debt offering business plan the company will be issuing some type of bond or a note to investors. A bond or note differ only in terms of the length of each security, which bonds being considered a longer maturity date than a note. There are also convertible debt securities that would convert the notes/bonds to equity at a certain fixed point in time. The business plan for bonds would detail the terms, such as the maturity date, interest rate and other vital information.

Managerial Guidance Business Plan

• No Capital Raising : In a managerial or a management business plan, the focus is not on raising money but what strategy a company should employ. While most companies that write business plans do so to raise capital, there are some that simply want to get a second opinion or an outside view of their business. They ask us to write them a business plan for growth opportunities, not to raise money. Said another way, the management of the company wants to see our view and take on their business and what we would do to expand their company.
• Recommendations : A business plan used to simply strategically plan one’s next move is referred to as managerial guidance business plan document. No capital is being raised initially, although sometimes we may conclude that capital should be raised for the company to penetrate or open new markets or opportunities. In the course of research, we may conclude that, in fact, the company should conduct an offering and raise money. We will recommend the amount to raise based on the company’s expansion needs and the company valuation.

3 Levels of Business Plans

Our firm offers various levels of business plan writing service and consulting, including: Level I Start-up Business Plan »

• Prospectus.com’s team consists of industry expert business plan writers. Our Level I Start-up Business Plan can be used for companies raising initial seed funding and getting off the ground. The dollar amount being raised is not of paramount importance.
• The Start-up Plan includes complete financials, potential cash-flow, market analysis and marketing strategies as well as a break-even analysis, and a separate executive summary and much more.

Level II Expansion or Series B Business Plan »

• Prospectus’ Level II Expansion or Series B Business Plan assists companies and entrepreneurs that are seeking to expand or scale their business, including by increasing market share.
• The Level II Start-up Plan helps to define concepts, target markets and market potential, as well as financial clarity necessary to define your concept, identify your market potential, and identify capital requirements. Executive summary included.

Level III Enterprise Business Plan »

• Prospectus’ Level III Enterprise Business Plan serves the need of those later stage and established companies seeking to raise additional capital to expand their businesses, often in the form of issuing debt securities such as bonds or convertible notes.
• The Level III Enterprise Business Plan is our most comprehensive business plan and often our clients will need a prospectus or a private placement memorandum (offering memorandum) written as well.

Our firm has years of experience drafting securities documents and is confident we can assist with your Moscow Business Plan Writer.  Feel free to contact us anytime, or call us to setup an appointment at any one of our global offices.

Contact Us Today To Schedule Your Free Consultation

• Prospectus Writing
• IPO Stock Exchange Listing
• Bonds Offerings
• 144A Reg S Offerings
• Hedge Funds and Mutual Funds
• Offering Memorandum
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• Offering Circular
• Explanatory Memorandum
• Information Memorandum
• Fund Setup Formation
• Securities Identifiers
• Registration and Filing
• Business Plans

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International Real Estate Investment Forum

September 18-20, 2019, moscow.

• Participate
• Competitions

Speakers K2_ALL_SPEAKERS

Vladimir Yakushev, the Ministry of construction of the Russian Federation

Prof. Dr. Mehmet Emin Birpinar, Ministry of Environment and Urbanization of Turkey

Dmitriy Volkov, Ministry of Construction of the Russian Federation

Maksim Egorov, Ministry of Construction of the Russian Federation

Nikita Stasishin, the Ministry of construction of the Russian Federation

Olga Kornienko, Ministry of construction of the Russian Federation

Vladimir Zhidkin, Department for the development of new territories of Moscow

Oleg Ryndin, Department of urban planning policy of Moscow

Business venue №1

Come to PROESTATE for

• Meet more than 2000 top-managers from more than 800 real estate Russian and International companies
• Get up-to-day data about all property segments
• Listen to the Russian Construction Minister and other State authorities
• Participate to panel discussions together with 200+ top Russian and International speakers
• How the Moscow’s real estate market will change in a coming business-season
• What is going on in regions
• What are the latest law amendments and how you should consider them
• Where to get financing for the projects
• What is in demand in Moscow residential market
• What are the trends for the New Moscow
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PARTY WITH COLLEAGUES

• On the Media Awards 2019 on September, 18.
• On the PROESTATE&TOBY AWARDS 2019 on September, 19.

INSPIRATION

• Visit the most outstanding objects in Moscow and discover the best development practices during the site-tours on September, 20.

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