apple company introduction assignment

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Apple assignment

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Organizational Analysis (A Case Study of Apple Inc.)

• Lincoln University New Zealand

Discover the world's research

• 25+ million members
• 160+ million publication pages
• 2.3+ billion citations
• Recruit researchers
• Join for free
• Login Email Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google Welcome back! Please log in. Email · Hint Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google No account? Sign up

Assignment On Introduction to Apple Company

Added on   2022-10-04

About this Document

End of preview

Want to access all the pages? Upload your documents or become a member.

Assignment On Apple Company lg ...

International business environment of apple lg ..., marketing strategy and plan lg ..., implementation plan for nokia - back in business lg ..., international business environment: apple lg ..., business plan for apple iphone folding lg ....

Apple Inc. Company Analysis Report

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Introduction

Description of the organization, the organization’s structure, range of external influences that might impact growth, reference list.

Apple Inc. is a multinational tech company based in California, the US. In terms of revenue, Apple is the largest technology firm, with approximately $365.8 billion as of June 2022. The company has been known for its market capitalization, whereby it has sold many computers and mobile phones. The company was founded in 1976 by Steve Jobs and others such as Ronald Wayne and Wozniak Steve. The company’s success has been through digital innovation that matches modern customer trends in technology. The common products in the market include iPhone, Apple Watch, iPad, and AirTag, among others. Apple has endured global success due to the maximization of devices’ capability by adding value to the internal structure of any handset it makes. There have been key marketing plans, and the quality of products makes consumers get interested in the products.

Apple designs and manufactures smartphones, personal computers, tablets, and other products and services, as seen in Figure 1. The company operates on various platforms, such as App Store, which allows clients to discover and download applications, books, music, and other digital content. Through digital subscriptions, Apple has succeeded in offering digital content, such as through Apple Arcade, Apple Music, Apple TV, and Apple Fitness (Smith, 2020). Apple sells all these products to a range of markets whereby individual consumers, small-scale businesses, and government agencies have been key customers. It is important to note that Apple has been regarded as one of the companies that created a class regarding what is offered in the market. Many consumers have raised the company’s reputation in social media, which has given a recommendable perception towards consumerism.

The firm is known for marketing its products through commercial ads and print media. The company has an official store and website that assists in leveraging the marketing of its phone, laptops, and other products. The target audience for apple is high-end product users, and that is why the company has been associated with premium branding that matches high customer services. Apple delivers innovative, up-to-date items that fit the market (Hern, 2018). With the current metrics put in place, Apple is gaining a high volume of sales which gives the company stability in the market. Therefore, the company is one of the competing firms globally regarding digital products, and the management is doing all it can to explore the market more.

One of the major moves that helped Apple explore the market right is the foresight to beat the competition. The firm identifies customers’ needs before the customers discover what they require. For instance, the introduction of iTunes saw a major shift in keeping music organized in a given platform. Other key tools include a voice-activated assistant enabled through company research and development (R&D) (Hern, 2018). Simplicity is another way that Apple has maximized to ensure it penetrates and gains significant returns on revenue from its sales. In this case, the interface for most of its devices is easy to utilize, and users can access various programs through their handsets, where most of them require simple logic.

Apple’s organizational structure is hierarchical and functional, where the chief executive officer (CEO) is the overall manager of the business. As shown in Figure 2 below, Apple’s organizational structure shows Tim Cook, the CEO, working with the senior vice president, chief operating officer, and chief financial officer (Livesay, 2022). Apple is a public company that shareholders own where it has over 16 billion shares as of 2022, and interested people have taken the opportunity to own the shares (Livesay, 2022). The aspect of a hierarchically organized structure is seen through the CEO assuming the highest rank in the company. The company comprises more than 132,000 full-time employees who facilitate the delivery of duties and products (Livesay, 2022). The benefit of using this structure is that it enables Apple to control all avenues of business through tight manning of operations, transactions, and interactions in and outside the company.

The other structure is seen in a product-based grouping that has contributed to the success of the organization’s business strategies. The multinational giant firm has divided its operations into subgroups such as services which include App Store, ApplePay, and Apple Music (Licsi, 2022). The other sets of grouping include Mac, iPhone, and iPad. This structuring of products is important because it enables empirical market segmentation, which means each item can be sold using a specific framework according to the customer’s desires. A product-based group is known as other products, which consists of Apple TV, iWatch, displays, storage handsets, and headphones (Livesay, 2022). These are more connectivity than computing, and many users, more so the youth, have loved purchasing from the store.

The company’s organizational structure gives its business model, which incorporates collaboration between various groups and divisions. Apple combines various business models such as direct sales, franchising, and advertised-based strategy (Zhang, 2022). Apple Inc. maintains that there should be an intensive and effective partnership with other groups within the company to create a unique portfolio that enables mass purchasing from different buyers. The firm’s board of directors (BODs) comprises eight members with distinct leadership roles within the company and helps interlink the divisions to maximize high sales volumes within a given market. Three members act as CEOs, while two are former personnel who occupy the chairman role (Pereira, 2022). Some key people in Apple’s BOD include former US vice president Albert Gore, former Boeing Company James Bell president, and BlackRock cofounder, Susan Wagner.

The other structure is evident in the functionality aspect of the company, which adds to its business model. The perspective allows the firm to neglect short-term financial targets when developing new items in the market that require significant investment (Zhang, 2022). Through functionality structure, Apple has been basing its bonuses and R&D on financial performance rather than funds from a specific product. Apple executives consider functionality moves a holistic approach that navigates deep into the market. In that way, the firm grows its reputation, hence its business’s success.

Many factors influence whether or not a company will grow in a competitive market. The first matter determining Apple’s growth is a technology evident through microservices architecture and artificial intelligence. There have been highly innovative digital ideas that impact how business is done. For instance, Apple has developed Macs, iPods, and Apple Store applications due to the modern technology boost that is heavily employed to connect customers and the product (Lombardo, 2019). Adobe Systems has contributed to Apple’s growth due to the advanced software management metrics that it comes with.

Additionally, access to the website revolutionized everything, including Apple. It boosted its revenue by 30% after many buyers’ adoption of the internet (Lombardo, 2019). Technological advancements are witnessed every day, and Apple stands on sustainable ground since users have turned to be digitally active, positively impacting its business. Apple incorporated AI features in its phones through face-recognition elements, fingerprint sensors, and native sleep tracking. These ideas power the company to fit in modern business zones by utilizing technology (Gopani, 2022). With continued changes courtesy of tech, Apple can be assured of getting significant sales that will improve the company’s brands.

The other external factor that influences Apple’s growth is sociocultural aspects. The rising use of mobile phones increased dependency on digital handsets and changed the perception of the use of computers (Lombardo, 2019). These opportunities grant Apple a chance to grow because product demand goes high, meaning the company will have a market to deliver the required items. For instance, it is common to find students using smartphones and laptops in colleges and universities globally, and in most cases, Apple’s products are preferred (Smith, 2020). The other social factor that gives Apple a chance to grow is the status symbol. Many users have associated Apple products with class. As a result, people will maximize buying these products to satisfy the perceptional ideology of belonging to a particular click.

Apple will benefit significantly from the stable political perspectives in many countries since there are free trading zones. In this case, they will establish many outlets for manufacturing, distributing, and marketing their product, ensuring business continuity. For instance, due to the growing positive relations between the US and other countries, Apple has opened stores in more than 25 countries on six continents (Zhang, 2022). Currently, there are more than 518 stores globally. With the forecasted projections, there is a high likelihood that Apple will expand its business in other countries due to stable regional ties that encourage trading mutualism (Gopani, 2022). In Dubai, one of the most sought-after countries for exploration, Apple has a store in the Mall of Emirates which attracts global customer shopping when they visit the country. When there are controlled business interactions between the US and other countries, it gives hope to the management due to the existing sustainability in the operations.

Apple Inc. is an American-based multinational company that trades in digital devices and services to its customers. The company is a known manufacturer of iPhones, iPods, and Macs and developed an Apple Store that enables the selling of many of its products. The company’s current CEO is Tim Cook, who leads other executives in a hierarchical organizational structure. The company has a product-based structure where items are divided according to the type for easy market penetration. Various external factors, such as technology, shall impact Apple’s growth. Technology s advancing by the day, so the company will consider a wide array of functionality structures to produce desired products that fit modern consumerism trends. The other factor is sociocultural elements, which comprise increased smartphone and laptop usage and over-reliance on digital handsets. Political factors such as existing free trading allow the company to grow due to possible expansions in various parts of the world.

Dudovskiy, J. (2021). Apple organizational structure: A brief overview – research-methodology , Research. Web.

Gopani, A. (2022). The successful AI products behind Apple’s $3 trillion valuation . Analytics India Magazine. Web.

Hern, A. (2018). From Macs to iPods and apps: How apple revolutionized technology . The Guardian. Web.

Licsi, A. (2022). iPhone: Status symbol or a gadget? Philstar. Web.

Livesay, J. (2022). Who owns the most shares of Apple? here’s a look at the company’s biggest shareholders . USA Today. Web.

Lombardo, J. (2019). Apple Inc. Pestel/Pestle Analysis & Recommendations . Panmore Institute. Web.

Pereira, D. (2022). Apple Business Model . Business Model Analyst. Web.

Smith, D. (2020). “Apple macOS and IOS System Administration,” 34(21), pp. 10–23. Web.

Zhang, X. (2022). “ Analysis of business model and financial operation: Evidence from Apple ”. Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) , 4(2), pp. 10–12. Web.

• Adidas Company Organizational Structure
• Tesla's Description, Company Structure, and Influence
• Blackberry Sales Increase in Qatar
• History of Nokia
• Apple Versus Samsung Smartphones
• McDonald's External Forces and Business Goals
• The UnitedHealthcare Organizational Analysis
• Monopolistic Competition Practical Observation
• Tessilo Ltd.'s Financial Projections Analysis
• Hotel Privacy Training Overview
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2022, December 28). Apple Inc. Company Analysis. https://ivypanda.com/essays/apple-inc-company-analysis/

"Apple Inc. Company Analysis." IvyPanda , 28 Dec. 2022, ivypanda.com/essays/apple-inc-company-analysis/.

IvyPanda . (2022) 'Apple Inc. Company Analysis'. 28 December.

IvyPanda . 2022. "Apple Inc. Company Analysis." December 28, 2022. https://ivypanda.com/essays/apple-inc-company-analysis/.

1. IvyPanda . "Apple Inc. Company Analysis." December 28, 2022. https://ivypanda.com/essays/apple-inc-company-analysis/.

Bibliography

IvyPanda . "Apple Inc. Company Analysis." December 28, 2022. https://ivypanda.com/essays/apple-inc-company-analysis/.

iPhone 15 Pro

Titanium. So strong. So light. So Pro.

New camera. New design. Newphoria.

Unbelievably thin. Incredibly powerful.

Buy Mac or iPad for college

with education savings

Get a gift card up to $150 *

Only at the Apple Store

Get AirPods with Mac *

Apple Pencil with iPad *

Our most powerful cameras yet. Ultrafast chips. And USB-C.

The best AI PC is a Mac.

Apple vision pro.

The era of spatial computing is here.

Apple Intelligence

AI for the rest of us.

Coming in beta this fall 1

Shot on iPhone 15 Pro

Get up to 3% Daily Cash back with every purchase.

Apple Trade In

Get $170-$620 in credit when you trade in iPhone 11 or higher. 2

FAM Gallery

NBA 2K24 Arcade Edition

Perfect Your Yoga Balance Poses

Today’s Country

Hello Kitty Island Adventure

HIIT with Brian

Watch CBS News

Why some doctors are recommending Apple Watches to manage health conditions

By Errol Barnett , Sara Moniuszko

Edited By Allison Elyse Gualtieri

July 8, 2024 / 10:20 AM EDT / CBS News

Apple watches and other wearable devices may be more useful to your long term health goals than you think.

Some doctors are recommending them as a medical tool to help diagnose and manage certain conditions, including heart disease monitoring and post-surgery recovery. 

"There are a lot of health benefits" in using these devices, said Dr. Rod Passman, cardiologist and professor of medicine at Northwestern Medicine.

"It empowers patients to get involved in their health care. It allows them to understand lifestyle choices may impact their health. And from my perspective, it allows me to monitor my patients long term, remotely, no matter where they are in the world, to understand what's going on with their heart rhythm, simply by doing an EKG from the watch itself," Passman told CBS News . "So I think this is a very powerful tool, and many of us are using it, not only to diagnose disease, but perhaps even manage diseases like abnormal rhythm."

Passman said a diagnosis isn't made "purely because your watch says something's wrong," but it can be a helpful tool in assisting the process. 

"We always want to get medical grade confirmation before we embark on any treatment. However, we understand that this is a pretty accurate tool for detecting abnormal rhythms , and certainly the EKG that's done, when it's interpreted by a skilled physician can be incredibly powerful," he said. 

Passman is leading a study funded by the National Institute of Health that aims to understand whether people with abnormal rhythms of the heart can use these devices to personalize care.

"Instead of taking your blood thinner, for example, 12 months out of the year, perhaps the watch can help guide when you need to take the blood thinner so that you can receive the benefits of a medication while minimizing the risks," he said. 

Passman said Apple watches aren't the only brand to have comparable benefits, mentioning devices from Samsung, Fitbit and Kardia, for example, have their uses.

"I really encourage my patients to get a device that's compatible with the phone that they have compatible with their cost limitations," he said. "The options are only going to expand to more devices, more rings, more wearables, and perhaps more compatible with other platforms as well."

• Related: Don't just track your steps. Here are 4 health metrics to monitor on your smartwatch, according to doctors.
• Heart Disease

Errol Barnett is a CBS News 24/7 anchor and national correspondent based in New York. He holds a distinct perspective on global events through a reporting career spanning more than two decades and five continents.

More from CBS News

2,400 Oregon hospital patients possibly exposed to HIV, hepatitis

These lifestyle changes could prevent nearly half of cancer deaths, study finds

Here's how to learn if your data was stolen in AT&T's massive hack

Biden targets Project 2025, ties it to Trump at rousing Detroit rally

Secondary menu

• International

Academic Staff Work Assignments

You are here, ta299311- fall 2024-mgmt*1000 introduction to business.