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How Students Decide Which College to Attend
After months—or even years—of dreaming of, planning for, and applying to college, the most difficult step in the entire process can be picking which college to attend. Many students rely on rankings to compare schools, but the information relied upon in rankings is sometimes misleading or even inaccurate. It’s one of the biggest decisions a student will ever make, so how do you ensure they make a great choice on what college to go to.
Of course, there’s no magical algorithm to how to choose a college that feels like a great fit, but students can take a look at what other students are basing their decisions on.
A recent survey revealed the biggest factors behind eventual college enrollment choice for high school students. The survey covers college search and enrollment data from over 21,866 American high school students who graduated in 2022 looking back on their decisions, and the results showed that there were definitely some common driving factors.
Here are a few key findings for students and families when it comes to picking colleges:
- The majority of students (62%) say a college’s brand and name recognition influenced their decision; only 5% said that it didn’t matter to them at all.
- Size and location mattered to students, with urban and suburban campuses climbing in appeal compared to rural campuses.
- Safety of the campus and surrounding community was top of mind for most students as was the availability of scholarships. Interestingly, esports made the list of preferred campus features.
- When it came to what students wanted in a campus community, diversity ranked first on the list: 84% preferred a diverse student body and 81% wanted their college to have diverse faculty and staff.
Students in the survey pointed to various sources of information they assessed in order to feel confident about their choices.
Three-quarters of respondents reported that family was influential in the enrollment decision. The next most influential group was current students at a college (64%) and then friends (61%).
The emphasis on family makes sense for two reasons: (1) A student’s family knows the student better than anyone and can help suss out which school might be the best fit and (2) Affordability can be such a decisive factor, with a family’s finances playing a big role in which schools a family can afford.
A survey of 100,000 American high school students by Eduventures Research provides additional insight into the biggest factors behind eventual college enrollment choice for high school students.
80% of students surveyed pointed to one of seven reasons behind their final decision: affordability, desired program, career outcomes, reputation/academic quality, value, proximity to home, and of course, that elusive “fit.”
So as a student is making their decision, it’s important to keep those seven “decision segments” in mind—and figure out which is most important.
A few key findings for students and families:
- Among the 57 percent of survey participants attending schools in their home states, affordability was the leading factor (cited by 24 percent of those respondents), followed by the offer of a desired program (14 percent)
- Students who chose based on affordability tend to acknowledge that alternative choices were as good or better based on quality, but prioritized cost; and students in the affordability segment, decisions are much more likely to be made with their families.
- Students attending private schools, comprising 27 percent of respondents, were most likely to say that reputation or academic quality was their chief concern (cited by 17 percent of those respondents), followed by career outcomes (14 percent) and the offer of a desired program (13 percent)
DECISION-MAKING INFORMATION
Students in the survey pointed to various discussions they had and information they assessed in order to feel confident about their choices.
The survey indicated that 90 percent of prospective students find the one-on-one meetings at their schools, and other campus visits (89 percent), to be among the most useful sources of information during the college selection journey.
But in the end, the survey showed that conversations with family members was the biggest driving factor in both directions.
It makes sense for two reasons: (1) A student’s family knows the student better than anyone and can help suss out which school might be the best fit and (2) Affordability can be such a decisive factor, with a family’s finances playing a big role in which schools a family can afford.
DIFFERENT TYPES OF SCHOOLS
You won’t be surprised to hear that students based their decisions on different factors depending on the type of college they ultimately chose: in-state public, out-of-state public, or private institution.
- For students who chose in-state public schools, the top factor was affordability.
- For students who chose out-of-state public schools, the top factors were reputation/academic quality and availability of desired program.
- For students who chose private schools, the top factor was reputation/academic quality.
Side note: something we found interesting is that the “physical attractiveness of a school and its setting” tended to tip the balance more than most other factors, including learning more about student personalities and social life. Who can resist a nice palm tree?
As you think through your options, remember that each type of institution has its advantages, so you’ll need to think about what you value most and how that might affect which type of school you want to attend.
You may also be interested in:
3 Big Reasons to Add Small Liberal Arts Colleges to Your College List
10 Hidden Gem Colleges for Creatives
10 Affordable Hidden Gem Colleges on the East Coast
4 Affordable Hidden Gem Colleges With High Student Appeal
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Decision Making. Bachelor’s Degree Essay
Alternatives, information on alternatives, conscious thinking, bias in decision making.
Decision-making implies choosing one option among several available options . It can be conscious or unconscious. A conscious decision arises from a series of deliberate consultations either with self or other people while an unconscious decision arises as a reaction to a particular happening. A well-chosen goal leads to happiness and fulfillment while a bad decision leads to lack of fulfillment and remorse. This reflection seeks to show how a student made a decision to study for a bachelor’s degree in business and quality management, the process involved in making up such a decision, information available at that time as well as presence or absence of bias in the decision making process.
The criteria picked for choosing a bachelor’s degree in business and quality management was a conscious one . It arose from a deliberation with self on the significance of a bachelor’s degree in business and quality management in the current labor market.
Several alternatives presented themselves. Alternatives included taking a course in sales and marketing, bachelors’ degree in banking and insurance, bachelors’ degree in commerce and finance, bachelors’ degree in entrepreneurship, bachelors’ degree in law, bachelors’ degree in commerce and accounting, Bachelor of Arts degree in economics and sociology, Bachelor of Arts degree in political philosophy as well as Bachelor of Arts degree in social work.
These were just some of the alternatives since the required qualification was in place. Consciously, some important alternatives like Bachelor of Arts in law, Bachelor of Science degree in environmental science and Bachelor of Science degree in information technology did not get some consideration. For instance, Bachelor of Science degree in environmental science is very marketable due to various issues concerning environment like global warming, pollution and climate change, which affect almost every sector of any economy.
Information on some of alternatives was sufficient while information on other alternatives was insufficient. Concerning an alternative like sales and marketing, information on required qualification, possible places to work in on completing studies, its advantages and disadvantages presented itself through various sites on the internet as well as various books written on sales and marketing.
Information on banking and insurance, commerce and finance and entrepreneurship was scanty due to various technicalities involved in the two industries as well as complicated jargon applied therein. As such, these alternatives failed to receive much consideration due to lack of complete information.
The decision to reject commerce and accounting, economics and sociology, political philosophy, law and social work arose from full information and failure to meet personal preference of a future career as a manager. The decision to go for business and quality management arose from presence of enough information on the course as well as possible places of placement after completion of studies.
Conscious thinking led to the decision to study business and quality management. In the process of looking for the best area of study, all alternatives listed above got some evaluation based on implications of studying any of the alternatives. For instance, sales and marketing graduates flood labor market and make it hard to secure employment. This also applies to banking and insurance, social work, and commerce and accounting.
Law, political philosophy and economics are marketable but handling them poses a challenge due to qualifications required to study such courses. Environmental science is currently quite marketable but due to a different study background, it did not qualify as the best alternative. Rule of thumb did not feature in the decision making process as focus was strictly on becoming a senior manager.
Representativeness bias influenced the decision to take business and quality management . Several people who had opted for business and quality management studies had secured employment as managers in various companies. However, there was no proof or any projected program to show that such graduates must necessarily secure employment. As such, biasness led to a decision to study business and quality management.
Another cognitive bias, prior hypotheses bias, influenced the decision to study business and quality management . Society has always regarded business and quality management studies as prestigious and marketable. In addition, members in society believe that most successful and famous managers took business and quality management studies prior to securing employment and consequent promotions through ranks in corporations.
The decision arrived at is reasonable but there is need to improve the process of decision making in future. This is possible through seeking a wide range of alternatives and getting as much information as possible on each alternative to make informed decisions. Lack of information on alternatives can make a person make a wrong decision.
For instance, failure to obtain enough information on banking and insurance, commerce and finance and entrepreneurship may have led to picking the next best alternative. In addition, having realized own biases, it is prudent to work on eradicating such biases. In this way, the outcome of a decision making process without bias is an objective and reasonable decision.
Business Dictionary.com. (2013). Decision Making . Web.
Jones, G. R. & George, J. M. (2009). Decision Making, Learning, Creativity and Entrepreneurship . Web.
Skills You Need. (2013). Introduction to Decision Making . Web.
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Business ethical decision essay example, chapter one.
Business ethic is a very fundamental factor for the success of an organization. It was introduced as a result of business scandal or misconduct by both the employees and the employers. For instance, the financial debacle of 2008 made the country to suffer from the bad reputation because of irresponsibility of some organizations. Another breach of the business ethic concept is evident by the Chinese export sector, whereby their products were contaminated for example the toys and the drywalls.
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Dompere basically discuss an old issue in the philosophy and in many other sciences including economics: rationality. Rationality has been defined by many scientists in terms of different dimensions such as ethical rationality, emprical rationality, logical rationality etc. He is interested in a rationality definition in terms of decision-making process of an individual. Understanding human decisions and choices provides us important information to comprehend human behaviors.
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1. Steps involved in decision making. Decision making starts with identifying the purpose of the decision, followed by informing the gathering for brainstorming and analyzing the options, then selecting the best alternative which is followed by an executive decision and last is the evaluation of the results. 2. Different ways of making decisions.
Different ways of making decisions are autocratic rule, consultative decision, majority rule, unanimous vote, participative decision or consensus decision.
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Dave Checketts, ex-President and CEO of Madison Square Garden once said people are likely to do a lot more with their own bad ideas than they will with your good idea. Furthermore, a leadership style mentioned in 3 model management style are autocratic, participative, centralize, decentralize, formal and informal. Although this help leaders, to get the work done from the employees in the organization. These styles help the management and leadership of the organization in the decision making procedure for managing high performance (Pendleton, 2011).
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In his popular book titled “Interdisciplinary Research: Process and Theory”, Repko (2008) demonstrated that a research study can incorporate more than one discipline. In perspective, the author established that it can, indeed, include more than one insight. This paper focuses on the various insights that may affect the conflict between two students who seek to choose a restaurant.
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Choosing a course is really a hard decision to make. Your future depends on it and the decision you will make would determine what life you will have in the future. This is the first step in your life as an independent person and this is the first step for your success.
Eskritt et al. (2014) suggested that decision-making performance improves from early adolescence to late adolescence and emerging adulthood. We also believe that college students are generally more mature than high schoolers, have had more practice and experi-ence choosing courses, and have (again according to
We examined how high school and college students make an important real-life decision: choosing the courses they will take in the upcoming academic year.
I consider their study as one of my literature review because my study aims to find out what are the factors that influence the decision making of freshmen students of the institute of computing on choosing their I.T course and in their study (Lee & Chatfield, 2011) found. Show More.
So, in the question of to choose a course that is practical or a course that your passionate about, I would implore you to choose the latter. In university, the academics is a different...
While selecting a college or university, I had to go through the following steps of a decision-making process. First, I recognized a need to achieve a degree in a certain field to secure my future and get new knowledge and skills. Second, I performed the information search.
Of course, there’s no magical algorithm to how to choose a college that feels like a great fit, but students can take a look at what other students are basing their decisions on. A recent survey revealed the biggest factors behind eventual college enrollment choice for high school students.
This reflection seeks to show how a student made a decision to study for a bachelor’s degree in business and quality management, the process involved in making up such a decision, information available at that time as well as presence or absence of bias in the decision making process.
How to Write Your “Why Major” Essay Using a Thematic Thread. Tons of colleges require a supplemental essay that essentially asks, “Why do you want to major in what you want to major in?”. Two quick tips: 1. It’s worth spending some time on these essays to make sure your answer complements your personal statement.
Decision making starts with identifying the purpose of the decision, followed by informing the gathering for brainstorming and analyzing the options, then selecting the best alternative which is followed by an executive decision and last is the evaluation of the results.