introduction to business powerpoint presentation

Faculty Resources

Powerpoints.

This course includes PowerPoint slide decks organized by chapter and aligned to course content. The decks also include practice questions and class discussion/activity prompts, which you may use, edit, or remove according to your classroom needs.

Since the slides are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute them. They are also accessible. If you do revise them, make sure to follow these  guidelines for creating accessible PowerPoints .

Download individual decks, below:

• Module 1: Role of Business
• Module 2: Economic Environment
• Module 3: Global Environment
• Module 4: Financial Markets and System
• Module 5: Legal Environment
• Module 6: Business Ethics and Corporate Social Responsibility
• Module 7: Business Ownership
• Module 8: Entrepreneurship
• Module 9: Management
• Module 10: Motivating Employees
• Module 11: Teamwork and Communication
• Module 12: Managing Processes
• Module 13: Marketing Function
• Module 14: Marketing Mix
• Module 15: Human Resource Management
• Module 16: Accounting and Finance
• Module 17: Using Technology to Manage Business Information
• PowerPoints. Provided by : Lumen Learning. License : CC BY: Attribution
• Projector Screen. Authored by : Denis Shumaylov. Provided by : Noun Project. Located at : https://thenounproject.com/term/projector-screen/1211212/ . License : CC BY: Attribution

Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

Dominika Krukowska

9 minute read

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

• Personal intro: Unveils the speaker's background and expertise.
• Team intro: Showcases the experience and accomplishments of a team.
• Company intro: Unfolds the company's vision and values
• Topic intro: Sets the stage for the discussion topic.
• Product intro: Highlights the product's unique features and benefits.
• Project intro: Outlines the project's roadmap and expected milestones.
• Business plan intro: Provides a sneak peek into a business's strategic blueprint.
• Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• Presentations
• Public Speaking

The Complete Guide to Making Great Business Presentations in 2024

Introduction

Are you ready to consume a comprehensive treasure trove of the best presentation ideas and techniques for 2024? 

This ultimate guide is over 16 thousand words with nine full chapters of helpful and up-to-date information. 

It takes you through the complete presentation process from start to end. It includes good PowerPoint presentation examples you can easily follow.

It's packed with comprehensive easy-to-implement steps on making powerful business presentations quickly. It includes expert tips, great presentation design examples, actionable takeaways, and more. 

Download a FREE PDF Copy of Our New eBook on Making Great Business Presentations in 2024

Be sure to bookmark this page now, so you can quickly return to this epic business presentation guide.  Or   download this FREE guide  as a convenient 69 page eBook PDF with quick-action checklist (for easy offline use).

Table of Contents

Jump ahead to any part of this tutorial guide from this Table of Contents. Start learning the specifics on how to make a great business presentation in 2024:

• How to Make a Great (Highly Effective) Business Presentation  
• How to Prevent 18 Common Business Presentation Mistakes (Fails)  
• 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)
• How to Plan (+Write) a Powerful Business Presentation Quickly
• How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips)
• How to Design a Killer Business Presentation Like a Creative Professional
• Get Maximum Audience Impact: Give (Deliver) Great Business Presentations
• 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation
• 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

Conclusion: Take Action & Make a Great Presentation (Start Now!)

Chapter 1. how to make a great (highly effective) business presentation.

Your business presentation represents an investment. You've invested time in creating it, and you'll invest even more time in giving it. That's why you want to get it right.

In this guide, you'll learn tips and techniques that'll help you give a successful business presentation—a presentation that people remember and that changes minds.

We've gathered together a comprehensive set of business presentation tips and techniques you can really use. Learn from the experts how to make a great presentation. Study these good PowerPoint presentation examples. Follow the step-by-step instructions and you can put together an effective presentation fast. 

In this guide, you'll learn how to:

• Prevent Common Presentation Mistakes.  Learn how to avoid common mistakes that could derail your presentation. If you're new to giving presentations, or if you haven't given a presentation in a while, you'll want to review this section carefully before you start working on your next presentation.
• Plan and Write an Effective Presentation . If you're one of those people who struggle to write the content for your presentation, this is for you. We'll take you through the writing process from finding the right topic to creating a written presentation. All you need to do is follow these seven simple steps.
• Design a Presentation With Impact. Discover the techniques that creative professionals use to build truly eye-catching slides that your audience will remember long after your presentation. Learn how layout, font choice, and color impact how your presentation is received. We'll also discuss how to properly use graphics, media, and other special effects in a business presentation.
• Deliver Your Business Presentation Powerfully . If giving a business presentation is the part you dread the most, you're not alone. We've got you covered. The public speaking hacks you'll learn will help you give your next presentation ( and future business presentations too ) with confidence.
• Add Those Creative Presentation Extras ( Oomph ) . Don't miss this special section that's chock full of interesting ways to help your presentation stand out. The information here is especially useful if your audience will be listening to more than one presentation, such as at a business conference.  

This guide is designed so that you can work throughout from Chapter 1 to Chapter 9 for complete business presentation training. Or, use the jump links in the Table of Contents to go directly to an area you're struggling with.

Download this FREE guide now  as a convenient  69 page eBook PDF with quick-action checklist. You can use this handy PDF set  even when you're not connected to the internet.

Chapter 2. How to Prevent 18 Common Business Presentation Mistakes (Fails)

Nothing’s worse than a presentation that fails. It’s embarrassing and, even worse, it can undermine your message and damage your business brand.

The question is: How can you prevent your business presentation from failing?

We’ll show you exactly what to do to sidestep the most common presentation mistakes. Read this chapter to learn what to do ( and not do ) to avoid a hard fail:

1.  No Research

For a successful presentation, you’ve got to do your homework. Planning and research make the difference between a great business presentation and a bad one.

Your audience can tell if you’re not current on the relevant facts. Not being familiar with your topic undermines your credibility.

Try This: Before you start writing your business presentation, study for it as you would a test. Identify two to three key sources of information. Read each and take notes. Highlight key facts and points.

2.  Reading Your Speech

Too many speakers read their presentation directly from their speaker notes or, even worse, from index cards. Reading a presentation leads to an unnatural speaking style and interferes with your audience rapport.

Try This: Practice your speech so you can say it without looking at your speaker notes. That way you can recall it from memory and deliver naturally. ( It’s okay to have your speaker notes on hand in case you get stuck though .)

3.  Not Enough Practice     

Practice makes the difference between a so-so business presentation and a great business presentation. Too many business professionals are tempted to skip the practice because they're too busy. Don't make this mistake! 

Fortunately, there are ways to work practice into your busy schedule.

Try This : A week before your business presentation, start practicing your speech three times a day. Practice first thing in the morning, once at lunch, and again in the evening. Give at least one of those speeches in front of a friend or family member who can provide constructive criticism.

We'll share more techniques about how to do a good job presenting your presentation later. In the meantime, learn more about how to effectively practice your speech in this tutorial:

4.  Going Over Your Time

For most presentations, you’ve got a set amount of time to give your speech. Going over your assigned time is annoying for your audience. It’s also upsetting for the speaker who comes after you and doesn’t have enough time to finish.

One of the most common causes of going over your allotted time is trying to cover material that’s not really related to your core message.

Try This : Unleash your inner editor. Read through your presentation with a critical eye. Delete anything that’s not part of your core message.

5.  Bad Body Language

When you give your presentation, you’re speaking with your words. But there’s another way you’re communicating to your audience that you may not even be aware of.

A UCLA study  shows that what you say through your body language is as important as the actual words you say. Research shows that over half of your message is conveyed through non-verbal communication. 

A stiff, nervous posture or awkward, nervous gestures can signal that you’re not confident about what you’re saying.

Try This : Smile during your speech. Smiling does more than just make you look friendly. According to Psychology Today , smiling releases neurotransmitters that’ll help you relax. The more relaxed you are, the more natural your body language will be.

6.  Failure to Make Eye Contact

Speakers who make regular eye contact with audience members are perceived as being more trustworthy.

Unfortunately, many speakers are too nervous and forget to make eye contact . Or they’re too shy.

Try This : Does the idea of looking at someone in the audience make you nervous? No worries. This trick will get you through. Choose three points on the wall behind the audience. Take turns looking briefly at each point as you speak.

7.  Lack of Conviction

If you don’t believe or care about what you’re talking about, how do you expect to convince your audience that it’s important?

When it comes to credibility, sincerity and conviction are important.  Make sure that you're confident about the truth and importance of your information.

Try This: It’s time to get honest. Review your presentation carefully and ask yourself: " Do I really care about this?" If your answer is “ no ,” you’re presenting the wrong message.

8.  Bad Design  

A poor presentation design is just as distracting as poor delivery. You don't want your audience spending so much time focusing on how awful, cluttered, or sloppy your presentation looks that they don't hear what you’ve got to say.

How your presentation looks is important. It should appear polished and professional—a look you can’t easily get from free presentation templates.

Try This : Check out the great professional presentation templates available on Envato Elements and GraphicRiver . Each template is carefully created by a professional designer to take advantage of the latest presentation design tools and trends.

9.  Not Enough Visuals

According to BrainRules by John Medina, you’re far more likely to remember information presented with a graphic or photo.  After three days, most listeners only retain about 10% of what they’ve heard. But when a visual is added, the percentage of information retained increases dramatically—to 65%.

Try This : When you can use an image (such as a graph, chart, or photo), do it. If you’re short on professional images, Envato Elements is a good source for professional photos  and other types of high-quality  graphics .

10. Too Much Text on a Slide

The fewer words you use, the better. Your audience isn’t going to read (or remember) long blocks of text. So, keep it brief.

What's even worse: presenters often make their text smaller to get more on a slide—making the slide even less readable. You want to avoid this in your presentation slides. 

For a problem example of what I mean, take a look at this slide below:

Note: This presentation slide example uses  The X Note – PowerPoint Template  from Envato Elements. (You can readily cut the text down in this slide.)

Try This: Keep the total number of words per slide to under 25. If there are more than 25 words, edit the text until you get the number of words on the slide down below 25.

11. Slide Text Too Small to Read

How small is too small? Most experts agree that body text of less than a 24-point font for a business presentation is too small to read.

Look at the difference in readability in the two PowerPoint presentation examples below. Now imagine looking at those slides from across a crowded room.

Take a look at the problem presentation slide above. The headings are done in a 24-point font, and the body text is in a 14-point font. That's hard to read.

In contrast, the headings below use a 48-point font, and the body text uses a 24-point font. It's quite a bit larger and easier to read.

Note: These presentation slide examples use  The X Note – PowerPoint Template from Envato Elements.

Try This : Choose a 28- to 32-point font for your body text, and 32 to 48 points for your headings and subheadings. That way, your audience can read your slides from across a large room.

12. Not Using a Legible Font

The most readable fonts for presentations are sans serif, such as these:

Avoid script and novelty fonts at all costs as they're extremely hard to read. Look at the PowerPoint presentation example below. Which example is easier to read?

Script Font Example

Readable (Sans Serif) Font

Note : These presentation slide examples use  The X Note – PowerPoint Template  from Envato Elements.

A sans serif font appears simpler and easier to read on projection screens. It lacks the extra serifs (small lines at the ends of characters) that are typically added to print font designs.

Try This : Replace novelty fonts in your business presentation with more readable sans serif font types. If you’re not sure whether the fonts on your slides are readable, ask a friend or colleague for their opinion.

13. Too Many Lists

Many presentations have too many lists: both bulleted and numbered. Yet  studies show that lists don’t work well.

In a 2014 study on visualization versus text from The International Journal of Business Communication ,  subjects who were shown a graphic recalled concepts more easily than those shown a bulleted list.

Try This : Use lists sparingly. Shorten lists or create a single slide for each list item. Better yet, use a graphic to explain a presentation idea instead of words.

14. Technical Problems

If your equipment fails, you'll have a tough time giving your presentation.

The best time to find out that your equipment isn’t working isn’t the day of the presentation. You won’t have adequate time to make alternate arrangements.

Try This: Go to your speaking venue the day before your presentation. Hook up your laptop (or other device) to the presentation system. Notice anything that doesn’t work and arrange to get backup equipment. Also, test any equipment you’ll be using during your speech.

15. Not Relating to Your Audience

A huge presentation mistake many speakers make is addressing their business presentation to the wrong audience. The only way to really be sure that your presentation is geared to your audience is to find out as much as you can about them.

You can't engage your audience or hold their attention if you don't really know who you're going to be speaking to.

Try This : If the presentation is for an organization you don’t normally attend, arrange to attend a meeting before the one in which you’ll give your presentation. Get to know your audience as well as possible before presenting.

16. No Next Steps

You’ve finished your presentation, but your audience is left hanging. What should they do next?

The next step may seem obvious to you, but your audience hasn’t made the connection—so they do nothing.

Try This: Be blunt. Tell the audience exactly what action to do next and how to go about doing it. Provide any details they need to take the next step.

17. Poor Choice of Content

Another common presentation mistake is including content that isn’t right for a presentation. The topic may be too broad to cover in the time that’s allowed, or your audience may not have the background needed to understand the topic.

Or you may be using terms your audience doesn’t understand.

Try This : Review your business presentation text carefully. Explain abbreviations or technical terms you plan to use.

18. Unrealistic Expectations

Having the right expectations is important. To start, you should have a clear and attainable goal. What do you expect to achieve with your presentation?

If you don't know what to expect from your presentation, it's already in trouble. Another unrealistic expectation is thinking that your listeners will remember all, or nearly all, of the material you present.

Try This : Decide on the purpose of your speech. Is your purpose to convince investors to take a chance on your startup? Or is it to persuade customers to buy your product? Include what you need to achieve your goal and leave out the rest.

3 Newsworthy Public Business Presentation Mistakes (With Real Examples)

You’ve just learned how to avoid the most common presentation mistakes. And in case you’re thinking that these types of presentation mistakes don’t happen often—think again.

Business presentation failure is much more common than you might imagine. Here are three common (and even famous) business presentation mistakes:

1  Unexpected Equipment Failure

This famous presentation example just goes to show that equipment failure can happen to anyone.

Former Microsoft executive Steven Sinofsky was giving a speech to launch the new Surface tablet—when suddenly the equipment stopped working.

Sinofsky did try to get through the situation gracefully, quickly swapping the non-working device for another. You can see the presentation here:

2  Too Much, Too Small

It looks as if this presenter had a lot of great data to share. It’s too bad that they felt compelled to put 14 bullet points (in a small font) on a single page.

Hopefully, the audience was interested enough in the topic to stay engaged:

3 Forgetting What to Say

You’ve seen this common presentation mistake on television a dozen times. A celebrity or public figure is giving a speech, and suddenly they stop.

What happens next makes all the difference in the world. A good tactic when you forget part of your speech is to simply admit it to the audience and take a minute or two to recover.

Even experienced speakers sometimes forget what to say. Watch the news clip below as a news reporter forgets their lines, and notice how they handle it:

Admitting you made a presentation mistake makes you seem relatable to the audience. So, what’s the worst thing you can do when you forget what to say next? According to most experts, your audience will see right through it if you try to pretend nothing is wrong.

What's Next?

You've just learned about 18 common business presentation mistakes and how to avoid them. Learn even more here:

You might be wondering: 

Are there other presentation tips I can use to make my business presentation more effective?

That’s what I’m going to cover next in this guide. You’ll learn more presentation tips and techniques to help you create a great business presentation. We’ll also explain how to avoid business presentation mistakes in more depth.

Chapter 3. 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)

You want to learn how to give an effective presentation, and you want to learn fast!

The best way to learn something is from someone who’s already doing it successfully. That’s why we’ve gathered over 25 great presentation tips from public-speaking experts from around the world. Look no further for winning presentation ideas.

Get unique insights from the business presentation tips for public speaking that we’ve gathered here. Discover presentation tips on how to prepare yourself and presentation skills tips for what to do on the day of your presentation and beyond. 

I’ve divided these presentation tips into:

• Tips for Before Your Presentation
• Tips for During Your Presentation
• Tips for After Your Presentation

Are you ready to start learning from these effective presentation (skills) tips?

Let’s get started…

Effective Business Presentation Tips for Before Your Speech

Get started quickly with these expert tips for a good presentation:

1. Pay Attention to Your Introduction & Closing

Pay extra attention to how you begin and end your business presentation. Your beginning and ending make the biggest impact on your audience.

Textbook author and speaking instructor Mark Powell points out the importance of the opening and close as follows:

“Research shows that audiences remember the first and last few minutes of a presentation long after they’ve forgotten most of what was said in the middle.”

For Powell’s whole lesson on how to effectively open and close a presentation, view the video (including business presentation examples):

Find even more effective presentation tips about starting and closing a presentation here:

2. Stand Up When You Practice

If you're practicing your presentation from the comfort of your armchair, you're doing it wrong.  Jennefer Witter , the CEO/Founder of the Boreland Group Inc., explains: 

"Most of us are seated when rehearsing. However, I strongly suggest you do at least one rehearsal standing up. Most speaking engagements require you to stand. Get comfortable talking on your feet."

Read the rest of Witter’s advice on how to prepare for a presentation in this article on the  Ellevate Network .

This Envato Tuts+ tutorial provides more excellent presentation skills tips for rehearsing your business presentation:

3. Don’t Underestimate the Importance of Public Speaking

To succeed in business,   communication skills—speaking and writing—are key.  Don’t make the mistake of overlooking these vital areas.

Indra Nooyi, board member at Amazon and former PepsiCo executive, said:

“You cannot over-invest in communication skills—written and oral communication skills...”

Read more about what Nooyi had to say about the importance of investing in communication skills in this  Forbes  article. 

4. Write a Presentation That Sounds Good

You may be used to writing business papers and reports that are meant to be read. But what works for a written report won’t work for a live audience .

Senior communications executive Karen Addis puts it like this: 

“Write for the ear, not for the eye. What reads fine on paper may be a mouthful when spoken.”

You’ll find more effective business presentation tips from Addis on the GuideStar blog . We'll also share  exactly how to write an effective presentation later in this guide.

5. Use an Outline

An outline is a key element to help you get started. A good outline helps you organize your speech. It also helps ensure that you don't leave any presentation ideas out.

2001 Toastmasters world champion speaker Darren LaCroix calls an outline: 

"The second most important step in the process of creating a great speech."

Today, LaCroix trains others on how to speak successfully through the Stage Time University training program . For more on what LaCroix has to say about outlines, watch the YouTube video here:

6. Your Presentation Is About Your Audience

Too many speakers focus their presentation on themselves. They make the speech about what they’re trying to say or how they feel.

Your presentation isn't about you. Author and blogger Seth Godin points this out: 

“The members of the audience are interested in themselves. The audience wants to know what they can use, what they can learn, or at the very least, how they can be entertained.”

Read Godin’s entire blog post to discover more  about speaking in public.

7. Know Your Message

Your audience won’t get your message unless you’ve focused in on it. Figure out what your message is before you give your presentation.

Speech and message coach Michelle Mazur explains:

"My one piece of advice is to get clear on the ONE and only one message that you want your audience to remember. Research shows that most audiences forget 80%-90% of what they hear a speaker say within 24-hours of hearing that speaker. If you want to be memorable, get clear on that one core message and drive that point home in your speech."

Mazur is the author of several books on speaking and thought leadership. Mazur also founded a company that helps speakers and businesspeople become thought leaders.

8. Don’t Underestimate the Power of a Story

Storytelling is a powerful way to get your audience’s attention—and keep it. Learn how to tell a good story, and your presentation will be better for it.

Lisa Bloom is a  consultant, trainer , and author of  Cinderella and the Coach - the Power of Storytelling for Coaching Success! Bloom also has an extensive background in training and development in large, multinational organizations.

Here’s what Bloom’s got to say about the importance of storytelling: 

"Using story in your presentation awakens your creativity while providing a refreshing perspective to re-energize and engage your audience and move them to action. If you want your presentation to have impact, you need to tell powerful stories."

"Let’s say you have a high-stake opportunity; you need to make a very specific impression—to close a deal or secure funding. You may not get a second chance. By using the right story at the right time, you can access your authentic, inspired self while learning to creatively articulate your vision & ideas. This means you get to connect deeply, contribute widely and inspire the people that matter."

9. Know What You’re Selling

If you're giving a business presentation, you're likely selling something. Do you know what it is? If not, your presentation is already in trouble.

Marissa Mayer, CEO of Lumi Labs (formerly CEO of Yahoo) puts it this way:

“Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience."

Find more inspiring Marissa Mayer quotes at Inc.

10. Your Purpose as a Speaker

You may think you know the purpose of your business presentation. But there’s one purpose to your business presentation that’s the same no matter who's giving it.

Chris Anderson is the curator of  TED  (the organization that gives us TED Talks) and also a TED speaker. Here’s Anderson’s insight on what all great speeches have in common:

“Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift, a strange and beautiful object that we call an idea.”

Watch Anderson explain the importance of sharing ideas and other TED Talk presentation tips below:

11. Tell Your Audience What to Do Next

You've almost finished your speech, but you're not done yet. Don’t assume your audience knows what to do after your presentation. You’ve got to tell them what to do next.

Digital Content Strategist and international speaker  Donna Moritz  helps businesses leverage the power of visual storytelling and content strategy. Moritz advises that speakers provide the audience with actionable takeaways:

"Ensure that you focus on key, actionable takeaways that your audience will remember and can easily implement. This means one key point per slide - even eliminate dot points altogether - and use stories to bring home those key points. We remember well-told stories way beyond any slide or speaker, so match the power of storytelling with powerful, visual slides. It will make you a more memorable speaker. And more importantly it will make your message so memorable that your audience will take action!"

Excellent Presentation Skills Tips to Use During Your Speech

When it’s time to make your presentation, turn to these excellent presentation skills tips for public speaking.

12. It's Okay to Be Silent

You don't have to talk all the time. Being quiet connects you with your audience.

Here's what veteran speaker Dan Pallotta has to say about the value of silence:

"Be silent and look at the audience. Five seconds. Seven seconds. Just taking them in. Connecting with them. But never do it for effect. Do it to get intimate with your audience."

You’ll find more of Pallotta's effective presentation tips in this  Harvard Business Review article .

13. Care About Your Topic

If you don’t care about your topic, your audience will pick up on that. And if you don’t care, they’re likely to wonder why they should care.

Author and motivational speaker Simon Sinek discusses the importance of caring about your topic:

"I’m often asked, “How did you become such a good presenter?” and I like to joke that I cheat. I only talk about things that I care about, and I only talk about things that I understand. You can’t manufacture passion. You can manufacture energy. You can bounce on the stage and scream and yell. That’s not passion; that’s too much caffeine."   (Source:  YouTube )

Sinek’s TED Talk , “How Great Leaders Inspire Action,” is one of the most popular talks of all time. 

14. Be Authentic

In a recent interview with the Rotarian , award-winning speaker Dananjaya Hettiarachchi addressed the need for speakers to be authentic during their presentations: 

“One of the most important elements is to be authentic. Your voice is as unique as your fingerprint. Your voice, tone, rate, pitch, and volume tell who you are. People need to buy in to you before they buy in to what you’re saying or selling.”

Most audiences can spot it if you’re being insincere. And you’ll lose their interest.

Hettiarachchi is the CEO and founder of an HR company. He’s also the 2014 Toastmasters World Speaking Champion. Read the complete interview transcript on Hettiarachchi’s blog, I See Something In You .

15. It’s Normal to be Nervous

If you’re nervous about giving your presentation, know that you’re not alone. Even the rich and successful get nervous about public speaking.

According to The Times , British Royal Prince Harry suffers from stage fright. Here’s what that feels like in the prince’s own words:

"My secret is -- believe it or not -- I get incredibly nervous before public speaking, no matter how big the crowd or the audience and, um, despite the fact that I laugh and joke all the time I get incredibly nervous, if not anxious, actually, before going into rooms full of people when I'm wearing a suit... And now that I've confessed that, I'll probably be even more worried that people are looking at me."

16. Let Your Nerves Empower You

Are you nervous about your business presentation? You’re in good company. Even celebrities and public figures get nervous in front of crowds.

A former NFL player for the Houston Oilers, Bo Eason today coaches people to become better presenters and storytellers. Eason describes how nerves can actually be helpful:

"Back when I was performing my play, “Runt of the Litter”, my hands would shake like crazy every time I stepped on stage. My coach at the time would say, “That’s not nerves, it’s love. You want to be good. You love and honor the audience. That’s called love, not nerves. It’s okay." "Eventually… my nerves became fuel and the shaking did stop. But sometimes, even now, they’ll still shake. It’s just how it is; I care. I like when people care. Nerves are your jet fuel. Don’t try to pretend you don’t have them." ( YouTube )

17. Avoid Dry Mouth

Here’s a very real challenge many speakers face, but seldom talk about. Dry mouth.

Dry mouth happens when your mouth doesn’t produce enough saliva. And it can be triggered by stress.

John Zimmer, attorney and accomplished public speaker, has ten effective presentation tips to help you avoid dry mouth. Here’s our favorite from the list:

“Chew citrus-flavoured gum or a lozenge before speaking, but don’t forget to spit it out before going on stage!”

I like this tip because of how practical it is. You might not always have access to water, but it's easy to slip a pack of gum into your pocket before giving a presentation. 

Explore the complete list of Zimmer’s great presentation tips for dealing with dry mouth on the blog, Manner of Speaking.

18. Lean on Your Slides

Every speaker dreads forgetting what they’re talking about. But Rand Fishkin offers an effective business presentation tip for just that situation:

“Lean on your slides. If you have trouble remembering a story perfectly and telling it well, lean on your slides to help guide you through with visuals to convey each part of the story. “

Fishkin is best known as the founder and former CEO of the popular Moz  site and more recently the host of Whiteboard Friday . Fishkin is also an accomplished public speaker.

Read the complete interview with Fishkin at the Wistia for Marketing blog . 

Later in the guide, you'll learn how to create eye-catching slides that'll capture your listener's attention.

19. Your Voice Is Important

You may not think about your voice, but your voice is an important tool for your presentation. Learning how to use it properly will make you a more effective speaker.

Vocal coach  to celebrities and one of the world’s leading authorities on voice, Roger Love talks about the importance of your voice:

"Start thinking about what you SOUND LIKE. Your voice is the most powerful communication tool you possess. A 2017 Yale study proved that we have learned to lie with our words and our body language, but the sounds of your voice reveal authenticity and truth.

Learn how to use melody, volume, pitch, and pace to create sounds that move people emotionally. When you find your voice, you find your self-confidence, your storytelling ability, your charisma, and your influence. Only then can you create effective and outstanding business presentations."

20. Move Wisely

When you give your presentation, make your movements count . If you look aimless or awkward, it’ll make your audience uncomfortable.

The 2018 winner of the Toastmasters World Championship of Public Speaking agrees. Ramona Smith explains how paying attention to movement helped:

"I used to pace for no reason," Smith told Business Insider. "My movements weren't on purpose. I didn't have intentional movement. But I learned that you need to move with each point. So plant your feet, say what you have to say, move on to your next point."

You can find more of Smith’s public speaking advice on Business Insider .

21. Relax and Be Natural

Too many business speakers stand stiffly, making unnatural gestures. Or they fill their speech with flowery words they’d never use in real life.

Famed entrepreneur Sir Richard Branson favors a different approach. Here’s the public speaking advice Branson gave (via Inc .).

"Picture yourself in a living room having a chat with your friends. You would be relaxed and comfortable talking to them, the same applies when public speaking."

Effective Presentation Tips for After Your Speech

The tips below help you make the most of something most business presenters forget to think about. What happens after a presentation?

Here are some business presentation tips for what you should do when you're done speaking.

22. Ask for Feedback

One of the biggest questions most speakers have after their business presentation is whether it went well. Author and speech coach Suzannah Baum shares one presentation idea to find that out:

“When my presentation was done, I sought out the event planner immediately to get her feedback, put in terms of 'Did the content meet your objectives?'"

You’ll find more of Baum’s insights on the blog, Bring Power to Your Words .

23. Don’t Skip the Q&A Session

At the end of your presentation, give your listeners a chance to ask questions . A question and answer session lets you address any concerns members of your audience have. The right answers to an important question may even close the deal.

Professional communicator and author  Stacey Hanke  regularly gives keynote speeches and conducts workshops. Hanke highlights the importance of having a Q&A session as follows:

“Answering a question provides an opportunity for you to bond with those asking, even if the question is challenging. Questions allow you to clarify misunderstandings and set the record straight.”

Discover more of Stacey Hanke’s effective presentation tips in this article, The Best Way to Respond to Questions After a Presentation or Meeting .

24. Questions Are Good

If you think of questions after your presentations as a negative, think again. If the audience is asking questions, that's actually positive, according to former executive and presentation coach  Theodore May .

May puts it this way:

“But questions are not only good, they are essential. The successful presenter wants to be asked questions. …good and even difficult on-topic questions are what you want as a presenter.”

May offers even more tips for creating a great presentation in this article in the CIO digital magazine . 

25. Reconnect With Prospects

You’re not done when your business presentation ends. This is especially true if you made a sales presentation.

Following up with key prospects after a presentation is the important step many business professionals skip.  Follow-up may feel awkward, but it doesn't have to be that way.

Author and sales coach Jill Konrath provides this presentation tip for connecting with prospects:

“Your prospects want to work with someone who's constantly thinking about how they can improve their business. Be that person.”

Read more of Konrath’s presentation follow-up advice in the article, 3 Sales Follow-Up Strategies to Replace “Touching Base” .

You’ll also find follow-up is easier if you’ve got something your prospect is interested in to talk about.

26. Get Feedback

To improve your presentation skills, ask for feedback. Then listen to it.

Feedback lets you know how you did with your presentation. It also tells you what you should do differently the next time.

Founder of Global Public Speaking and Harvard lecturer  Allison Shapira  provides some practical presentation skills tips on how to get feedback. Here’s one of the most useful tips:

“You’ll be tempted to respond with, “yes, but…” and be defensive when receiving the feedback. Simply listen and learn from someone else’s interpretation of your speech.”

If you’re open to it, feedback will help you improve your presentation skills. 

Get Started on Your Presentation

You've just gotten business tips for making effective presentations from over 25 experts. Now it's time to start creating your own great business presentation. 

For more business presentation tips that work and inspiring presentation quotes, study these Tuts+ tutorials:

Next, we’ll share what you need to know about planning and writing great presentations. 

Stay tuned to learn more about how to make (plan and write) a great presentation...

Chapter 4. How to Plan (+Write) a Powerful Presentation Quickly in 7 Simple Steps

Preparation equals success. Planning and writing are your secret weapons for giving a powerful presentation. 

Let’s dive into the presentation writing process.

7 Simple Steps to Plan & Write Your Presentation

The presentation planning/writing process isn’t hard. It can be summed up in seven easy-to-follow presentation writing steps.

Many presenters skip important steps and pay for it when they give a poor presentation. Don’t be one of those underprepared presenters.

Here are the seven steps to follow to plan and write a great presentation:

• Discover Your Purpose
• Study Your Business Presentation Topic
• List Your Main Ideas
• Create a Presentation Outline
• Plan a Presentation Format
• Focus on the Opening & Closing
• Create the Written Presentation

These seven presentation writing steps will help you write a killer business presentation. Let’s look at each one:

Step 1. 5 Easy Questions to Discover Your Presentation’s Purpose

Your presentation’s purpose is what you want to get from your presentation when you’re done. Determining this is the first step in how to give a good presentation. Skip this and you might as well not give a presentation at all.

There are tools you can use to help you pinpoint your purpose. To start, ask yourself these questions:

• Why am I giving this talk?
• What does my business want from this presentation?
• Is the presentation informative?
• Is it a sales presentation?
• Do I want to rally people to my cause?

Once you’ve answered these questions, set a goal. It needs to be specific, and it needs to be measurable. If you’re unsure how to set effective goals, review this Envato Tuts+ tutorial:

The presentation writing process for setting goals for your speech is similar.

Now that you’ve set your goal, focus on it. It’s the reason you’re giving this presentation, after all. Everything in your presentation should advance your goal—especially your business presentation topic.

So how do you choose a presentation topic?

Here’s a Common Scenario

You’re invited to give a presentation at a conference. Your company, a public relations agency, wants five new clients as a result of your presentation. You choose the business presentation topic: How PR Will Help You Find a Winning Brand Identity .

In the example above, you could have chosen to cover all the benefits your PR company offers. But having a topic that broad would mean:

• You don’t cover any one point with enough detail.
• Your presentation runs too long.
• You lose your audience’s attention.

Try This: You should be able to cover your topic in 18 minutes or less. Why is this important? Attention span research from TED Talks shows that audiences can’t pay attention past 18 minutes. More on presentation length later.

Once you’ve discovered your presentation’s purpose, you’re ready to do your research.

Step 2. Be the Expert: Study Your Topic

Not understanding your topic or not getting to know your audience well is a recipe for presentation failure. Even worse—it’ll make you look foolish. Effective speakers study their topic and their audience.

Business Presentation Topic Research Questions

• Is the content accurate?
• Is the information current?
• Are there other sources for the information?

Audience Research Questions:

• What do they already know?
• What will be new information for them?
• What terms do they understand?

If you’ve been asked to speak for an external organization, ask that organization who your audience is and what they already know. Your company should also have some information on prospective customers.

Try This : Use demographic and psychographic studies to learn more about your audience. Facebook Audience Insights  and Google Trends can provide helpful information. Learn more about how to target an audience in these Envato Tuts+ tutorials:

Once you’ve finished your research, it’s time to choose your speaking points.

Step 3. Choose Your Main Points

During your research, you’ve gathered a lot of information. You’ve likely got more than you need.

Narrow it down to the main points that you want to present. Choose the information that’s most important to your audience and to meeting your goal.

List the information you've gathered. Now, review it. Cut anything:

• your audience already knows
• your audience doesn’t need to know
• that doesn’t advance your goal

Think of this presentation writing process as a funnel. You pour information into one end. Only the information that advances your goal comes out the other end. This keeps you from bogging your audience down with too much information.

Now, divide all the information into similar categories. You should start to see a natural grouping.

In the PR agency example above, the speaker finds that statistics on the importance of brand identity are important. They also find a case study where a redesigned brand identity led to increased customer awareness.

How many points should your presentation have? Many speech experts recommend having three main points (the so-called Rule of Three). The Rule of Three isn't a hard and fast rule. It depends on how much you say about each point.

It’s better to have fewer points that are well supported than a lot of barely supported points that your audience won’t remember anyway.

Remember: The ideal presentation length for most listeners is 15 to 20 minutes.

Try This:  If you’re scheduled to speak for more than 18 minutes, break your presentation into sections. Each section should be 18 minutes long or less. Use extra time to answer questions.

Example : Break a 45-minute presentation into two 18-minute speeches. Put a four-minute break in the middle and a five-minute question and answer session at the end.

Pro Secret: Get around the 18-minute attention span limit by planning a series of shorter presentations. ( Just make sure they’re not scheduled back to back .) This strategy works best if you’ve got more than one goal.

Step 4. Get Organized: How to Write a Presentation Outline

Once you know what your main points are, create an outline. You may wonder: how do you write an outline for a presentation?

Here’s what to do:

A presentation outline is like the outline for any other document. It sets the order of the information you’ll present.

At its most basic, a short presentation outline includes:

• introduction
• first point
• second point
• third point

Fill out these general headings with titles specific to your own presentation.

That basic outline works for a short presentation. Your presentation outline will vary with your audience and subject matter. A longer presentation outline could look like this:

• first main point
• support for point
• second main point
• third main point
• questions and answers

You've just created the outline for your presentation. Now you’re ready to plan a presentation format.

Step 5. Looks Count—Plan Your Presentation Format

Once you’ve selected your topic and main points, it’s time to plan your presentation format. For most business situations, a slideshow is the most effective presentation format you can use.

There are some significant advantages to using a slideshow format:

• It adds a visual component.
• You can easily integrate other media, such as audio or video.
• There are plenty of tools to help you create a slideshow.
• There are thousands of professionally designed templates to make your slideshow look good. ( We’ll take a closer look at how to use a professional presentation template later. )
• You control the pace of the presentation.
• You can leave a copy of the presentation with your audience when it’s over.

While there’s plenty of negative chatter about slideshows in general, and PowerPoint specifically, the truth is that they’re wildly popular. According to the BBC , there are more than 500 million PowerPoint users worldwide, and over 30 million presentations are given each day.

There’s a reason slideshows are so popular. They’re effective.

If you look closely at the complaints people make about slideshows, they’re really about the way the presentation software is used. Common complaints include:

• The presentation was poorly organized.
• The slides were poorly designed.
• The text was too small to read.
• The presentation went too long.

But these aren’t problems with the slideshow presentation format or any specific slideshow tool. There are two words for these problems: USER ERROR . And user error is exactly what you’ll avoid by following the advice in this guide.

Step 6. Write the Start and Finish of Your Presentation

The opening and conclusion of your presentation are important. The opening is where your listeners get their first impression of you. The closing is your last chance to get your message across.

For an effective presentation, take the time to get your start and finish right.

9 Presentation Writing Tips for a Successful Opening

The opening sets the tone for your presentation. Use the presentation writing tips below to grab your listeners' attention right from the start:

• Make a bold claim. This could be an astounding or even a shocking statement.
• Contradict expectations. Say the opposite of what the listener expects here.
• Stimulate curiosity. Start by presenting something curious or unusual that you’ll proceed to explain.
• Ask questions. Involving the audience right from the beginning is an effective way to engage them.
• Spin a surprising story. Storytelling is an effective presentation technique.
• Quote a well-known personality or a famous proverb. Starting with a quote is overused, but if done right can pull your audience in.
• Tell a joke. If you know your audience well enough to know what they’ll find funny, a joke can be a good opening.
• Show a video. A short but powerful video can make a huge impact on your audience.
• Reference a current event. If something momentous is happening, don’t try to compete. Instead, begin your presentation by briefly talking about what’s going on.

Towards the end of your intro, tell your audience what to expect from the presentation. Share your presentation structure. For example, if there’s a break in the middle of the presentation or if you'd like them to save all their questions until the end, tell them so in your opening.

Conclude Powerfully

Your presentation conclusion is your last chance to point out what you want your audience to take with them when they leave.

If you’re giving a sales presentation , appeal to your audience with a call to action . Many presentations omit this vital piece, yet it can mean the difference between success and failure. A call to action tells the audience what to do next.

Other options for closing your presentation include:

• a vision of the future
• a contrarian example
• a question and answer segment

Learn more about how to start and close a presentation:

Step 7. How to Write a Great Presentation

You've completed a presentation outline. You’ve worked on your introduction and conclusion. You’re now ready to create your written presentation.

You don't need presentation software for this stage. We'll add that in the next step. For now, a good writing tool will do. Follow this presentation writing process :

• Start with your presentation outline.
• Create presentation slide text for the introduction, each main point, and the conclusion.
• Write about your most compelling points in the first few slides.

To be effective, use short sentences and phrases to write your presentation. Review your content more than once to cut out wordiness and reduce unnecessary information.

Don’t put too much information on each individual slide. If a slide contains too much information, your audience won't grasp everything you’re sharing. Divide slides with too much material into several slides.

Learn more about writing a business presentation here:

Try This: Use planned pauses and transitions such as audience participation, videos, or other devices to divide a long presentation into smaller segments.

Caution : Humor can affect how your presentation is received. Humor lightens the mood and breaks up your material. But not everyone finds the same things funny. If you're not sure how a particular joke will be received, leave it out.

Want to access to this comprehensive guide for offline use.  Download this guide now (for FREE)  as a convenient 69 page eBook PDF with quick-action checklist. 

Keep reading to learn how to choose your presentation software…

Chapter 5. How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips) 

You’ve planned and written your presentation. Now, it's time to build it. Before you can do that, you've got to choose the best business presentation software for you to use.

We’ll help you make the right choice for your presentation. We’ll give you the information you need. Let’s take a close look at the best (and most popular) presentation software options:

Take the Quiz! What Business Presentation Software Is Right for You?

It helps to know as much about your presentation needs as possible. That’s why we’re including this presentation software quiz:

• What presentation software (if any) do you use now?
• What software requirements (if any) does your business have?
• What hardware and operating system do you use?
• What presentation tools do you have experience with?
• What's your budget for presentation software?
• How often will you work on the presentation with a team?
• Do you need to use special effects like animation?
• Do you need to import audio or video files?
• Will you be exporting your presentation to another file type?
• Do you often forget to save your files?
• Do you use a Mac or a PC?
• Do you ever need to work offline?

Remember your answers to these questions. We’ll revisit this quiz at the end of the chapter to help you find the right software tool for you.

Now let’s compare three of the most popular business presentation software packages. Let’s examine PowerPoint vs. Google Slides vs. Keynote .

Take a look at this  Google Trends chart for a quick look at how these three tools compare. The chart measures how many searches there were for each of the three major tools worldwide:

Let’s explore the differences between Keynote, PowerPoint, and Google Slides. Let’s look at each software tool independently.

1. Microsoft PowerPoint (Popular With Companies)

Estimates place the number of Microsoft PowerPoint users at over 500 million (via  BBC News ). PowerPoint is, without question, the most popular business presentation software.

If you work for a company, your business likely uses PowerPoint. If you’re required to use PowerPoint, your decision is already made.

You may already be somewhat familiar with PowerPoint. Maybe you’ve even already created a business PowerPoint presentation. That familiarity means you’ll be able to learn to use this powerful presentation tool fast.

Are you new to PowerPoint? Learn more about what PowerPoint is and how to get started quickly here:

Study the Envato PowerPoint Ultimate Tutorial Guide to learn even more about using PowerPoint.

Try This: If you created your outline in Microsoft Word and saved it on your PC, you can import it directly into PowerPoint. With PowerPoint open, click Open > Browse . Go to the file where your outline is stored. To the right of the File name field, switch from All PowerPoint Presentations to All Files . Click on your outline file and then click Open . PowerPoint creates a new presentation, with each paragraph of your outline in the title field of a new slide.

Advantages of Microsoft PowerPoint

Now, let’s look at the advantages of Microsoft PowerPoint and its disadvantages .

Even though it’s popular, its popularity isn't all there is to PowerPoint. Here are some of the many advantages of Microsoft PowerPoint: 

• It's part of Microsoft Office 365 (works with Office productivity tools like Word, Excel, and more).
• It can export PowerPoint files to over a dozen different file types, ranging from .pdf to .rtf.
• It can import (embed) audio and video files .
• It includes 50 animations and special effects.
• Collaboration is possible through OneDrive.
• Offline access is possible in PowerPoint.
• It's got free iOS and Android mobile apps.

Disadvantages of Microsoft PowerPoint

Now that we’ve looked at the advantages of Microsoft PowerPoint, it’s time to look at the disadvantages. One disadvantage is that it can be difficult to collaborate with others.

Recently, PowerPoint has improved the ability to collaborate in real-time. But there are still more steps than with Google Slides. To work with another user, you must save the presentation to OneDrive and invite the people you want to collaborate with.

Professional Microsoft PowerPoint Templates

One final advantage of Microsoft PowerPoint is the number of professionally designed presentation templates available. Here are some great business PowerPoint templates to help you create great presentations, as well as info on how to customize them quickly:

2. Google Slides (Great Collaboration & Great Price)

Do you need professional productivity tools? Is real-time collaboration part of your job? Is your budget limited?

Consider using Google Slides. It’s a readily available presentation software tool that’s part of Google’s productivity suite, which includes Sheets and Google Docs. Best of all, it’s free when you create a Google account.

Are you new to Google Slides? Learn more about what Google Slides is and how to get started quickly here:

Study the Envato Google Slides Ultimate Tutorial Guide to learn even more about Google Slides.

Try This: Did you know that you could copy a Google Slides slide from one presentation to another? To do this, open the Google Slides business presentation with the slide design you want. Click the desired slide and click Control-C to copy the slide to your clipboard. Open a second business presentation that you want to copy the slide to. Click the slide before where you want to insert the copied slide. Click Control-V to paste the copied slide into the second presentation.

Now, let’s look at the advantages and disadvantages of Google Slides .

Advantages of Google Slides

• It's free with a Google account.
• Share online for real-time editing and collaboration.
• Your work is saved automatically in Google Slides.
• It keeps a revision history, making it possible to go back to an earlier version.
• It's part of Google Drive (works with Google Drive’s productivity tools like Google Docs, Sheets, and more).
• Export Google Slides files to several different file types (although not as many as with PowerPoint).
• You can insert audio or video  files.
• Includes animation and special effects (although not as many as PowerPoint).
• Free iOS mobile app.

Disadvantages of Google Slides

One of the disadvantages of Google Slides is that you must have a Google account to use it. And there are also fewer choices for effects and themes.

Professional Google Sides Templates

Discover professionally designed Google Slides templates and learn how to quickly create a great business presentation with them:

3. Apple Keynote (Great for Mac Users)

You may be wondering: what is Keynote? Keynote is Apple’s presentation software tool. It’s part of Apple’s iWork productivity suite that includes Pages and Numbers.

To choose between Keynote and PowerPoint, read on to learn the difference between them.

If you’ve got a Mac, remember that Keynote already comes with your computer. Learn what Keynote is and how to get started quickly here:

Study the Envato Apple Keynote Ultimate Tutorial Guide to learn how to use Keynote.

Try This: Did you know you can stream a Keynote presentation using Keynote Live? Click the Keynote Live button on the menu at the top of the screen. You’ll be prompted to save your presentation to your iCloud account. Then, click the Continue button. Send the URL to the viewers you want to share your presentation with. Press Play to start streaming your presentation.

Now, let’s look at  Apple Keynote advantages and disadvantages .

Keynote Advantages

• It comes with your Mac computer.
• Keynote is part of the iWork productivity suite (works with productivity tools like Pages, Numbers, and more).
• Export Keynote files to several different file types (including Apple-specific file types like QuickTime).
• Insert audio or video files.
• Share and collaborate through your iCloud drive.
• Includes about 30 animation and 40 special effects (although not as many as PowerPoint).
• Work on the files offline.

Keynote Disadvantages

Keynote also has some disadvantages, the main one being that it’s for the Mac only. PC users can’t work on Keynote files.

Professional Keynote Templates

Create great presentations using Keynote with these great business Keynote templates and helpful tutorial:

Your Final Decision—Choose the Right Presentation Software for You

Let’s revisit the Business Presentations Software Quiz. Your answers to the questions on the quiz reveal which presentation software you’ll like.

PowerPoint May Be the Right Business Presentation Software for You If:

• You answered “PowerPoint” to questions 1, 2, and 4.
• You answered “PC” and “Windows” to question 3.
• For question 5, you had over $150 in the budget for a single user.
• For question 6, you answered “occasionally” or “rarely”.
• For questions 7, 8, 9, or 12, you answered “yes”.

PowerPoint is ideal for businesses that use the Microsoft Office productivity suite. It's also great for companies whose workers create business presentations independently.

Google Slides May Be the Right Business Presentation Software for You If:

• You answered “Google Slides” to questions 1, 2, and 4.
• For question 5, you had little to nothing in the budget.
• For question 6, you answered “often”.
• For questions 7, 8, and 10, you answered “yes”.

Google Slides is ideal for businesses that use the Google Drive productivity suite. It's also great for companies whose workers rely on real-time collaboration.

Keynote May Be the Right Business Presentation Software for You If:

• You answered “Keynote” to questions 1, 2, and 4.
• You answered “Mac,” “Apple,” “macOS,” or “iOS” to question 3.
• For question 11, you answered “Mac”.

Keynote is ideal for businesses that work on Macs and use the iWork productivity suite.

For a more in-depth comparison of these three software presentation tools, look at:

For even more software presentation tools, look here:

Now that you’ve selected a presentation software tool, read on to learn how to design your business presentation.

Chapter 6. How to Design a Killer Business Presentation Like a Creative Professional

You know your message. You’ve researched your topic and your audience. You’ve created your outline. And you’ve chosen a presentation software tool.

But for an effective business slideshow that moves people to action, you need a visually appealing presentation. Want a presentation your audience will remember? A good presentation design makes the difference.

The presentation slide design tips here will show you what to do (complete with PowerPoint presentation examples).

Get the Right Kind of Attention With These 6 Presentation Design Basics

Pay attention to these six presentation design basics as you design your presentation:

• Slide Layout
• Font Choice
• Special Effects

Let’s look at each element individually:

1. Slide Layout

A slide's layout is the organization of your content and the visual elements on each slide. Think about your presentation content as you design the layout of each slide of your presentation.

Look at what you've written. Imagine what type of slide design would be effective for each point. Some points may fit naturally on a slide with text alongside an image. Other points may be best shown through a slide with a chart or graph.

Keep each slide design as simple as possible. A cluttered design will draw attention away from your content. Also, for complicated points, you may need more than one slide. And that’s okay.

Try This: Draw thumbnails or create a storyboard to show a visual picture of the type of slide designs you need. ( Don't confuse these thumbnails with the Thumbnail view in many software presentation tools. ) These thumbnails are simply rough sketches of what various slides in your presentation will look like. You don't have to be an artist. A simple drawing will do. 

2. Font Choice

When choosing a font , think about both font type and font size .

Font type refers to the look of the font. Some fonts work for casual use, but not for a professional presentation. Choose a font that’s easy to read. San serif fonts like Tahoma or Gil Sans work well, especially for headings.

Font size is also important when creating a presentation. The font needs to be large enough for an audience to read from across the room. Use at least a 24-point font.

Don’t use too many different fonts in your presentation. Fonts should coordinate with each other and not be distracting.

Learn more about fonts here:

Try This : Pull out your branded business materials such as stationery, brochures, and business cards. List the fonts used. (If you’re not sure, ask your marketing department.) Replace the current fonts in your slide presentation with these fonts if they work well on screen.

Learn how to change your presentation fonts here:

3. Color Choice

Color plays a big part in any presentation. Colors send powerful visual messages. Choose the colors for your slide background, fonts, and accent text carefully.

The wrong colors will give listeners the wrong idea about your brand or message. Too many colors or clashing colors make your presentation appear garish and amateurish.

Color also lets you brand your presentations. When designing your presentation, think about your business color and design scheme.

Re-examine your branded materials (your website, stationery, and business cards). Compare them with the colors you plan to use for your presentation. It should all work together.

Learn all about color in the Envato Tuts+ tutorial:

4. Graphics

To help your listeners remember your main points, make wise use of graphics. Remember that the right visuals can help your listeners retain up to 65% of what you say (according to  Brain Rules ).

Consider using these types of graphics to give your business presentation a visual edge:

• illustrations
• infographics

It's important to use graphics wisely, though. Putting too many images on a slide or using unprofessional graphics will actually leave listeners with a negative impression.

Try This: If you've got an Envato Elements  subscription, you've got unlimited access to various design resources. Browse through the  photos , illustrations , infographics , and icons to find professionally designed visuals that meet your needs.

5. Media Choice

Embed a short video or audio into your presentation to provide some variety for your audience.

But be careful. Too many videos or audio messages will overpower your presentation and distract your audience. Limit your use of embedded media.

The media you choose should be professionally produced. Don’t embed sloppy, amateurish video or audio into your presentation.

Also, keep the embedded video or audio short. Under a minute is best, but don’t let it go longer than two minutes.

Find the best media to enhance your business presentation by asking these questions:

• Is this media related to my goal?
• Is the media professional?
• Does the media fit our company’s image?
• How long is it?

Try This : Play a royalty-free soundtrack on a loop before your presentation starts. Download professionally produced royalty-free music files with your Envato Elements subscription or for a single low fee from  AudioJungle .

6. Special Effects

Use the special effects that come with most presentation software to add extra interest to your presentation design.

The two types of special effects are:

• transitions

Animations are used to move the elements of your slide. Animations can move the slide body text, images, and other objects of your slide design. 

Transitions are a specialized type of animation that are used between slides.

Don't overuse special effects. Too many special effects distract from your main message. But sprinkling in a few special effects can add interest to your presentation.

Learn how to use animations in your presentation here:

How to Use a Presentation Template: 3 Easy Steps to Follow

A professionally designed business presentation template gives you a head start at making visually appealing presentations. Some of the other advantages of using a professional presentation template include:

• makes the most of your presentation software
• includes a ton of presentation design options
• updated often to current standards and trends

Are you wondering how to use a template? Here are three easy steps to get you started:

1. Search for a Pro Presentation Template Design

Find a professionally designed template at Envato Elements, which has thousands of presentation templates available. Use the Search bar and filters to find the right template for you, whether that's for PowerPoint, Google Slides, or Keynote.

If you're having trouble finding the right presentation template, there are some great PowerPoint presentation template choices in these articles:

No matter what presentation software you're using, you'll find visually appealing presentation choices in these curated lists.

2. Download a Great Presentation Template Design

When you’ve found the right presentation design template for you, download it.

In this example, we’re using The X Note PowerPoint Template . This template has a dark and light version. It also has 43 unique presentation slide designs included.

3. Customize Your Template

You’ll receive a zip file containing a presentation folder. Extract the files. Use your presentation software to open the template.

You’re now ready to customize the presentation slide design template with your own details. You can quickly add your presentation content, photos, and graphics, change the colors, and fully customize it to your needs. 

Learn more about customizing a PowerPoint template:

5 Top Business Presentation Examples (With Powerful Visual Designs)

Let’s look at how using a professional template design can quickly transform your presentation material from dull to interesting. Here are five before and after business PowerPoint presentation examples:

1. The Our Story Slide

In most business presentations, there’s a slide that tells the audience what a company is about. Here’s a before example of this type of slide using one of the standard basic templates included in PowerPoint:

As you can see, it’s very basic. It tells the story, but it’s not a visually appealing design.

Now let’s look at the same information, but this time we’ve used slide #4 from  The X Note PowerPoint Template  (dark version) . We’ve also added  an image from Envato Elements  to grab the viewer’s attention.

Try This : Make your company story come to life. Add a photo of your product or service in action to your slide design. 

2. The Our Services Slide 

Businesses use the Our Services Slide (or Our Products Slide) to explain what they've got to offer. Here’s a before example of this type of slide using the same standard template as before:

This time, we’ve used the light version of The X Note PowerPoint Template , slide #16,  to redo the slide design. Look at what a difference the template makes in this after example:

The icons we added here to the professionally designed slide came with the template. They dramatically transformed our presentation content!

3. The Timeline Slide 

Many default presentation slide templates lack a timeline graphic. Without a graphic, a bulleted list is often the best you can do.

But premium templates give you the option to display your timeline data visually. Here’s a look at the same timeline using  slide #14 from the dark version of The X Note PowerPoint Template :

4. The Awards Slide 

If your business has received awards, you’ll want to show those off in your presentation. Without many graphic options for showing your data, you may be forced to resort to bullets again. Here’s a before example using a default PPT template:

Look at the difference that a creative slide design can make (based on slide #15 of the light version of The X Note PowerPoint Template ) :

5. The Pie Chart 

Reading a list of statistics is dull. But if your slideshow template design is limited, a list may be all you’ve got to show your listeners. Here’s a before example of some key data using a standard template design:

A chart, like a pie chart, brings boring data to life. (Based on slide template #25 from the dark version of  The X Note PowerPoint Template .) :

For more PowerPoint presentation design techniques, review:

Should You Hire a Designer? (Handy Checklist)

You've just learned the key design elements for creating an effective presentation.

Professional presentation templates make it easy for nearly anyone to create an attractive and impactful presentation. But there are times when hiring a designer to create your presentation might be best.

Use the list below to decide whether you need to hire a professional designer to create your presentation:

• You’re too busy to create a presentation.
• You’re in the middle of branding. You want the designer to create a unique presentation look you’ll use again and again.
• You’ve got a generous budget for presentations.
• You don’t know how to use presentation software (and don’t have time to learn).
• The stakes for this presentation are high.
• You’re not confident in your ability to communicate your message to your audience.
• You need someone to provide professional input on what you’ve done so far.

A professional designer can create a unique presentation theme that fits well with your branding. A presentation designer also has experience and graphic design training to draw upon. They can present you with great design options.

Chapter 7. Get Maximum Audience Impact: Give (Deliver) Great Business Presentations

You want your business presentation to make a difference. You want your audience to remember it. You want them to act on what they hear.

You may think you can’t control this aspect of your speech. But you can. Stay tuned to learn how to give a great presentation with the most audience impact.

Let’s start with a look at the art of giving a good presentation.

6 Top Tips for Giving a Good Presentation

Use these powerful public speaking techniques to deliver a presentation that makes a difference . In this chapter’s tips for giving a presentation, you’ll learn how to:

• Project confidence through body language.
• Manage your speaking voice.
• Captivate your audience by telling a story.
• Have a good start (and killer close).
• Use strategic pauses for effect.
• Win your audience over with a smile.

Let’s examine each tip separately:

1. Project Confidence Through Body Language

Your body language (also known as non-verbal communication) tells your audience as much as your words. What your audience sees needs to match what you’re saying.

Most experts agree that non-verbal communication is as important as ( if not more important than ) the words you say (Source: The Nonverbal Group ).

The body language you use as you give your presentation includes your:

• expressions
• eye contact

Standing stiffly before your audience, reading from cards or a computer screen—as so many speakers do—doesn’t inspire confidence in your message.

Instead, stand naturally. Don’t be afraid to move. It’s okay to make hand gestures or move across the stage. Don’t overdo it, though. Keep your movements natural and relaxed.

Your expressions also play a big role in your non-verbal communication. If your expression makes you look uncomfortable, your audience will feel uncomfortable too. 

A quick fix for an uncomfortable expression is a smile. Try a friendly smile just before you start your speech and after you pause. We’ll talk more about the importance of a smile later.

For more detailed information on body language, study this Envato Tuts+ tutorial:

Try This : Once you’ve learned your speech, practice presenting a “dry run” in front of a friend or colleague. Ask them to notice the impression your body language leaves rather than the actual words you’re saying. Also, ask whether you’re slouching or standing stiffly. They can also tell you whether your movements are distracting or effective.

2. Manage Your Speaking Voice

How you sound also makes a huge impact on your audience. If you’re going to deliver a presentation that makes an impact, you need to pay attention to the way you speak.

Common speaking mistakes include:

• speaking too quickly
• speaking too softly
• speaking in a monotone voice
• mumbling or otherwise not speaking clearly
• overusing unnecessary interjections like “um,” “like,” and “you know”

Your voice leaves a big impression on your listener. It also determines whether they can understand what you’re saying . If your listener must work too hard to understand you, they’ll give up. You’ve lost their attention.

Managing your voice improves with practice. But first you’ve got to know what to work on.

Try This : Use a webcam, smartphone, or other device to record you practicing your presentation. As you play it back, look for problem areas where you need to improve. Take notes on the tone of your voice, how fast you’re speaking, and the volume of your voice. Also, notice how often you use interjections. These are all details you can work on improving.

3. Captivate Your Audience: By Telling a Story

It’s a scientific fact that people love stories. Studies show that messages with a story are 35% more effective than messages without a story. (Source: Inc. ) The same source indicates that the most popular TED Talks are over half narrative.

According to a study from neuroeconomist Paul Zak , we love stories because they cause our brains to produce:

• oxytocin, a neurochemical associated with empathy
• cortisol, a neurochemical that helps us focus

This is particularly true for stories with a dramatic arc. Learn more about Zak’s work and about how stories affect behavior in this YouTube video:

If your product or service has dramatically changed someone’s life, tell that story. Your presentation will be more effective because of it.

4. For a Presentation That Sticks: Have a Good Start (And Killer Close)

How you begin and how you end your presentation means the difference between a talk that sticks with your audience and one they forget.

The opening of your business presentation sets the tone for the rest of the presentation . Like it or not, the audience decides within seconds whether they want to pay attention or not. This Time magazine article puts the human attention span at less than ten seconds.

And once you’ve lost your audience’s interest, you’ll have to work twice as hard to capture it. In fact, you may never get their interest. Here are five effective ways to start a business presentation:

• Be bold. A bold statement, spoken with confidence, will capture your listener’s attention.
• Be contrary. Get people to pay attention by saying the opposite of what most people expect.
• Make them wonder. Curiosity is a powerful way to get your audience to focus on what you say.
• Ask questions. Questions are a great way to engage your listeners.
• Use storytelling. You just learned about how effective stories are. A good story makes a good opening.

Just as the beginning of your presentation is important, so is the end. If your audience is still listening at the end of your speech, that means they’re interested. Don’t blow it with a weak ending!

Three great ways to end your business presentation powerfully include:

• A call to action. Tell your audience what to do next.
• A vision of the future . Leave them with a dream of what could be.
• Close loops. While your presentation opens with a story or sparking imagination, your conclusion is where to pull all those open threads together into a killer ending.

For a detailed lesson on how to start and end a presentation powerfully, turn to this Envato tutorial:

5. How to Use Strategic Pauses for Effect

Using pauses to give a presentation may seem illogical. After all, you’ve got a limited amount of time to talk, and you want to say everything you need to say.

Yet, used correctly, pauses work. Some of the most effective bits of your speech are when you’re not talking. If you want to know how to give a killer presentation, learn when and how to pause.

Some of the advantages of strategically placed pauses:

• Audience connection . Remember what Dan Pallotta said about the power of silence and audience intimacy in Chapter 3 .
• Refocus listeners . Pauses give listeners a chance to gather their thoughts and refocus on your presentation.
• Better pace . A pause helps you control the pace of your presentation.
• Human needs . It’s good to give your audience a chance to stand up, stretch, and so on.

So, when should you pause? Here are some great times to pause:

• You’ve just made a major point.
• You’ve just asked a question.
• Your audience is laughing or otherwise making noise.
• For dramatic effect when telling a story.

Most pauses don’t need to be long. A few seconds to a minute is often all it takes to be effective.

A longer pause can serve as a transition to break a long speech into chunks your viewers can appreciate and are more likely to retain. 

6. Win Your Audience Over With a Smile

Facial expressions are a specific type of body language. And one facial expression is more important than the rest. Enter the smile.

Smiling during your presentation makes a difference for you and for your audience.

Smiling can help improve your mood and relieve stress (Source:  Psychology Today ). If you start your presentation with a smile, you’re less likely to be anxious.

A sincere smile is also catchy. If you smile, your audience is more likely to smile back. Also, a genuine smile is perceived as positive. People who smile are seen as friendly and more trustworthy.

Learn more about the power and benefits of smiling in this YouTube video from Ron Gutman.

Another secret to delivering an effective presentation is learning to deal with your nerves.

Get Comfortable: Deliver a Presentation With Confidence (And Without Anxiety)

It’s no secret that many people hate giving presentations. Even experienced speakers get presentation anxiety.

If you’re one of the many, many people who struggle with a fear of public speaking (also known as glossophobia), you’re not alone. You can still give an effective presentation.

Occasionally, your speaking anxiety will be so obvious that it distracts from your message. But most of the time your listeners will understand that you’re nervous. They’ve likely given speeches themselves, so they know what it feels like.

Your listeners will forgive you if you make a few mistakes.  They know that you’re only human and that humans make mistakes.

In fact, you’re probably more critical of your speaking ability than your audience is.

Here’s your go-to list of tips for giving a presentation with confidence :

• An hour or so before the presentation, imagine that your speech is already over, and you nailed it. Repeat the visualization of a successful outcome several times.
• A half hour or so before, plan on doing some light exercise. A brisk walk fits the bill perfectly.
• As you begin speaking, focus on various audience members. But don’t stare at any one person for too long. (If looking at people makes you uncomfortable, look at various spots on the wall directly behind your audience.)
• If you do happen to make a mistake, pause. Take a deep breath and collect your thoughts. Sip some water if you’ve got some. Then, keep going. Don’t make a big deal about the mistake.
• Some public speakers find that glancing at a friendly face in the audience helps. If this is you, make a mental note of where your friendly face is located before you begin speaking.

For more information on how to overcome the fear of public speaking and how to speak confidently, study these Envato tutorials:

One Final Tip : Practice works! The more you practice, the easier giving a presentation will be for you. Organizations like Toastmasters International and professional meetups can help you to practice and improve your speaking skills.

Not only is speaking confidently to your audience important, but so too is choosing the right venue to present in and getting familiar with it.

Use This Checklist to Find the Perfect Venue for Your Business Presentation Quickly

Where you give your presentation does make a difference. Choosing the right speaking venue means a better experience for both you and your audience.

As soon as possible, learn everything you can about the facility where you’ll give your presentation. If you can, pay a pre-presentation visit. Find out what’s available at the speaking location and what you need to bring with you.

To choose a good speaking venue, use the following bullets as a checklist:

• The facility is easy for audience members to find.
• There are enough chairs for all the members of your expected audience.
• Audience members can hear (and see) your presentation regardless of where they’re seated.
• There are restrooms convenient to the main speaking area.
• Get a specific list of provided equipment.*
• Make sure there are enough electrical outlets.
• The room has a place for you to project your slideshow (either a screen or a blank wall).
• The room will be heated (or cooled) to a comfortable temperature.

* Provided equipment can include cables, computer with keyboard and mouse, microphone and other sound equipment, a remote, a video adapter, and a working projector.

If you’ve got any questions about the facility before the date of your presentation, ask. Most venues are happy to work with you.

On the day of your presentation, bring any equipment that won’t be provided by your venue. Also, bring a laptop or phone charger.

You’ve just learned the best way to deliver a presentation with the most impact. Next, we’ll discuss those extras that can add something special to your presentation.

Chapter 8. 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation

For a truly impactful presentation, you need to go above and beyond the expectations of your audience. Here are seven creative presentation ideas you can put to good use right away to make your presentation more memorable.

1. Give Away Some Swag

People love getting free stuff. A swag bag full of branded items means they’ll remember your organization each time they pick up that branded pen or pencil, keychain, folder, or other branded item.

Here’s a list of easily branded items, perfect for a swag bag:

• pens and pencils
• coffee mugs

Make sure that each swag bag item displays your company name and phone number. If you’re wondering how your logo would look on a promotional item, you can create mockups using Placeit .

Try This : Put together a book or pamphlet of tips related to your product or service. Give it away to audience members as part of your swag bag, or by itself.

2. Use an Infographic in Your Slides

Infographics present facts, figures, and other concepts in an attractive, visual way. Keep your listeners interested while you present data that might otherwise seem boring.

Notice how the colorful infographic below catches your eye:

Learn more about infographics in these Envato Tuts+ articles:

3. Add a Human Element to Your Presentation

Adding a human element is another creative presentation idea for extra oomph. People love stories, and they’re especially drawn to stories about people.

We’ve already talked about how effective storytelling can be. Learn more about storytelling in these Envato Tuts+ articles:

Try This : Poll your top 20 customers. Ask each one whether your product or service has made a difference in their life. Also ask whether they’d be willing to share their story. Contact the customers who said “yes.” Use their responses to create a powerful human impact story for your presentation.

4. Involve the Audience: Try a Q&A

Many presentation software packages include a question and answer tool. For example, with Google Slides you can let audience members ask questions online. This can be helpful for large audiences or if some of your audience members are remote.

Here’s a peek at how the Google Slides Q&A tool works. First, the audience is provided with a URL where they can ask questions:

If an audience member clicks on the link, they’re prompted to ask their question:

Learn more about the Google Slides Q&A feature in this article:

Here are more ways to involve your audience:

• Ask for a show of hands if the audience agrees or can relate to your question.
• Ask for an audience volunteer for a visual representation.

5. Show a Compelling Image

They say a picture is worth a thousand words. The right image can speak volumes.

Images are powerful when they:

• Stir an emotion.
• Stimulate the imagination.
• Capture an important moment.

The most effective images are those that tell a story. Look at the image below:

When you see this image, you realize this person has run out of gas for their car. You may wonder:

• How long have they been walking?
• How far do they have to go?
• Why are they alone?

The image can also be used symbolically to illustrate concepts like:

• the need to be prepared
• hitting a road bump in a journey
• dealing with the unexpected

Try This : When you use a compelling image in your presentation, pause for a moment to let your audience absorb the image. Then, move on to your point.

6. Add a Video or Animation

An animation or video can add interest to a presentation. Be sure to add an animation or video that’s professionally done and relevant to your presentation.

Be careful about letting your video take over your presentation. The video you choose should enhance your message, but not overpower your presentation.

To learn more about using videos and animations, study these Envato Tuts+ articles:

7. Be Available

A valuable extra you can add to your business presentation is to be available after it’s over. 

If the speaking venue permits, stick around for at least 30 minutes. Use the time to network with audience members and answer questions that didn’t come up during the question and answer session.

Those who approach you after the presentation are more likely to be serious prospects for your product or service.

Remember This: Don’t Add Too Much Oomph!

Adding one or two of these creative elements to your presentation will help capture your listener’s attention. Yet using an 'oomph' element on every slide in your presentation will most likely just overwhelm your audience. Apply these enticing elements judiciously.

You’ll find even more creative presentation ideas in these Envato Tuts+ articles:

Remember, one of the best ways to add 'oomph' to your business presentation is to be prepared. And being better prepared is what this guide is all about.

Chapter 9. 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

To help put all these presentation tips and techniques into practice, we've created a handy PDF checklist attachment that'll walk through everything you've learned. 

You can download this checklist as part of a FREE PDF set . This free download includes the 69 page Making Great Presentations eBook and quick-action Checklist. 

Download it now, then simply use it to check off each item as you prepare your next presentation. 

You've just learned about all about business presentations. You've discovered how to make great presentations and how to avoid common business presentation mistakes. It's time to act on what you've learned. The next step is up to you.

Do you want to learn more about presentations? You'll find many more helpful tutorials about making great presentations and using top presentation tools at Envato Tuts+ .

Also, be sure to grab a copy of The Complete Guide to Making Great Business Presentations in 2021. Download this FREE guide now  as a convenient 69 page eBook PDF with quick-action checklist.

For a truly effective presentation, you'll want to use a professionally designed business presentation template . Download the templates you need from Envato Elements or Envato Market .

Top 20 Free Templates For Corporate And Business Presentations

When you hear the words ‘corporate presentation’ or ‘business presentation,’ what’s the first thing that comes to your mind? Serious ? Informative ? Or are you thinking more like boring and yawn-inducing ? Whichever adjective comes to your mind, know that you can break away from the corporate presentation stereotype. How? By using modern-looking PowerPoint templates. In this article, I’ve compiled a list of the top 20 free templates for corporate and business presentations.

But before I give you the list, here are some common reasons you may want to use these templates for your next presentation:

• You don’t have time to design your slides from scratch

Even if you know your way around presentations and graphic design, you don’t have the time to create your presentation slides from scratch. Now, most business templates you’ll find on the web look like amateurs made them. But fret no more. This article will give you the links to all the best free corporate and business presentation templates you’ll ever find online.

• You’re not a design expert

If creativity and design are your weak points, then worry no more. These 20 templates will be literal life-savers! You no longer need to take a few days off from work just to finish your presentation. You’ll simply need to devote a few hours to customize these templates and you’ll have your slides ready in a few!

• You don’t want to spend $$$ on a premium business template

While there are advantages to using premium templates, they can easily set you back by $50 or so. While it may not sound like much in the grand scheme of things, a price tag of $0 is a very attractive alternative. Why spend money when you can download a professionally-designed template for free, right?

So, without further ado, here are the top 20 free templates for corporate and business presentations you can download right now!

• 26 Slide Corporate Template Pack by 24Slides

No matter how long or short your presentation is, you’ll find something useful in this 26-slide template pack. It doesn’t even matter what industry you’re in. If you need a quick and professional template, look no further than this!

You can use this template to outline your organizational chart. You can also use it to simplify your complex business processes. If you’re doing a business proposal, you can use some of the slides to explain how your plan will work and how it’s going to materialize.

• Corporate Free Presentation Template by SlideForest

This template pack from SlideForest comes with 8 slides. It may not sound like much, but if you’re an avid Apple Keynote or Google Slides user, then you’ll be happy to know that this pack comes in 3 different file formats. There’s (1) PPTX for PowerPoint, (2) KEY file for Apple Keynote, and (3) GS file for Google Slides.

You can use this pack to give a little background about your company, your social media statistics, and your business process. You can even share a bit about your team’s travel adventures!

• Light Themed Corporate Presentation Template by 24Slides

If you need a light-themed PPT template for your presentation, then you need to check this 14-slide template pack right away. With shades of violet, pink and green, this template is bound to capture people’s attention. The icons, graphics and diagrams included in the slides are all on point, and will look good in any business or corporate presentation!

• Regulus by Jun Akizaki

If you want a stylish and elegant-looking template, then make sure to check out Regulus. This template may have been published in 2014, but this is still as relevant today as it was 5 years ago. It includes 22 slides and uses 4 different color themes – pink, blue, green, and yellow. The dark wood background provides a nice contrast to the various elements on the foreground.

• Corporate PowerPoint Template Pack by 24Slides

With fuchsia and dark blue highlights, this 14-slide template pack will fit right in in most boardroom meetings and presentations. Use the agenda slide to outline your plan for your meeting and let everyone know what to expect. The process delivery slide can showcase every step of your process – whatever it may be. The product comparison slide is perfect for weighing the pros and cons of your products.

• Trine by Gabriele Romagnoli

As you can see on the screenshot above, this template pack is quite the looker. It has over 50 slides included and comes in two color schemes: aqua and dark wood. Each slide comes in two variants (dark/light), so if you’re a fan of dark backgrounds, you’ll love this pack. Best of all, you can use these for all kinds of presentations too – not just corporate ones!

• Corporate Package of 20 Slides by 24Slides

If you intend to cover a bit of everything in your presentation, then you may want to download this 20-slide template pack. It’s got a lot of graphics and charts included. So, if you intend to use a pie chart, line chart, SWOT analysis, gear process, before and after comparisons, calendars, and more, then this may be the perfect template for you.

• Nowco Free Corporate Template by Kata Ragasits

You don’t need to go over the top to get your audience to pay attention to your presentation. You just need to download the Nowco template. It is a perfect example of a template that strikes a nice balance between minimalism, functionality and design. The author has labeled what each slide is for. So, you can go through the different slides and pick out what’s most relevant to your needs.

• Corporate Data Presentation Template Pack by 24Slides

If you need to give a presentation with lots of graphs and charts, then this is the right template for you. This 9-slide template is all about visualizing data. We’ve included a bar chart, several pie charts, stacked bar chart, and stacked line chart. There’s also a dashboard slide to give your audience a bird’s eye view of your corporate data sets.

• Corporate Sales Management PowerPoint Template by PowerPointify

As you can see in the screenshot above, this 10-slide template pack comes in a blue background. The smartly-dressed human icons that are present on every slide will add a nice corporate touch to your presentation. You can use the slides to introduce your team, outline your goals, direction and progress. There’s also a couple of slides dedicated to presenting the challenges you’ve faced, your growth and ultimately, your success.

• Business Clean Presentation by Aleksandr Babin

There are 15 slides included in this free template pack. If you find this a bit lacking, then the good news is that the author also sells a much more comprehensive premium version (150+ unique slides) on Graphic River. However, for most quick corporate presentations, the free version is good enough to use as a starting point. You can simply duplicate some of the slides and edit the elements as you see fit. To download, simply type $0 on the field, “Name a fair price,” and click the Purchase button.

• Competitor PowerPoint Template by 24Slides

If you have done no competitor research at all, then you’re potentially leaving a lot of money on the table. It’s important to know your competitor’s strengths and weaknesses, and why customers flock to them. Study the competition and find out how you can fill a specific gap in the market. Then use this PPT template pack to present your findings to your stakeholders.

• Free SWOT Diagram PowerPoint Templates by SlideForest

You need to invest some time to do a thorough SWOT analysis. You don’t want to leave any stone unturned, or else your decision-making skills may be adversely affected. With that said, if you don’t want to settle for plain, old bullet points to present your SWOT analysis, then this template pack will surely help you out. You can choose from 8 different SWOT diagrams. Choose the ones that appeal most to you, and replace the placeholder text with the results of your SWOT analysis.

• Exclusive Free PowerPoint Template by Slidesmash

If you’re looking for an exclusive template, something that’s only unique to you, well, you need to keep looking. But if you don’t mind using something other people have downloaded as well, then the so-called ‘Exclusive’ Free Template may be perfect for your presentation! This template pack includes 25 slides in 16:9 widescreen layout. From the introduction to the ‘meat’ of your discussion, this pack has all the slides you need.

• Business Presentation Template by 24Slides

This 20-slide template is perfect for any kind of business presentation. You don’t want to bore your audience off with plenty of text-based slides. Instead, you want to use something like this template pack. It’s packed with graphs and charts that you can use in your presentation. From organizational charts to Gantt charts, mind maps and timelines, and everything in between, this template has got you covered. You can even use this to share your social media statistics or describe your marketing funnel. Check this template out today and add it to your personal template library!

• Business Pitch by RRGraph Design

This is one of the most helpful free templates I’ve downloaded on the web so far. In addition to the PPT file, the author also includes a help guide in PDF format. The guide will show you how you can change the logo, header, footer, color theme, images, adjust the layouts, and edit the placeholders. To download this 10-slide template pack, just hit the social media like or share buttons. The download link will then appear on your screen.

• Business PowerPoint Template by Slide Fabric

This free 15-slide PowerPoint template distinguishes itself from all the other templates in this list. How? Well, the authors have added slide transitions and animations, so that’s one less thing you need to worry about.

As you can see in the screenshot above, the template pack already looks great on its own. You don’t need to do a whole lot of changes to make your very own corporate or business presentation slides. All you need to do really is just replace the placeholder content with your own, delete any unnecessary slides, and call it a day!

• Business Roadmap PowerPoint Template by 24Slides

You don’t want to leave your business’ success to pure luck. Instead, you need to spend considerable time and effort planning every aspect of your business. As in, plan everything from A to Z. If you’re trying to persuade potential investors and/or your stakeholders to invest a considerable sum of money on your business, then you should spend most of your time learning how to become a better presenter .

It’s nerve-wracking enough presenting in front of others. So, you should download this 10-slide template pack to make your life less complicated. It’s got all the slides you need to present your business roadmap. It’s got charts and diagrams to give your audience a nice, colorful visual aid during your presentation.

• Vega by ThePopp

This template pack is best used by brands that embody the meaning of fun and youthfulness. It’s vibrant and colorful, and a younger audience may be better appreciative of the slide design.

The author has been generous enough to include 89 slides in this template pack. So, you need not be afraid of running out of presentation slides anytime soon. They’ve also bundled free icons as well as two PPT versions in the zip file. One has built-in animations and transitions while the other has none. Pick which one you like best and start customizing it!

• Aemelia Presentation Template by Slides Carnival

Sometimes, you don’t need to use something flashy to make your corporate or business presentation stand out. A simple, but well-designed template pack like Aemelia may be enough to do the job for you. This 25-slide template pack uses transparent icons as a pattern. This is a great design choice because it looks great no matter what background color you choose. You can download the file as a PowerPoint file or use it as a Google Slides theme.

Have You Downloaded Your Favorite Templates Yet?

If you have, then good for you! Otherwise, you better get cracking. I’ve handpicked these 100% free templates for corporate and business presentations especially for you. If you’ve done all the hard work, but you’re not 100% satisfied with it, then why don’t you let our in-house designers fix your slides for you? Click here to know more about our presentation design services.

You might also find this interesting:

• 10 Ways To Repurpose Your Presentation Slides
• How to improve your business presentations in 2021
• Top Alternatives To SlidesCarnival Templates

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• The Complete Guide to Mastering Business Presentations
• Introduction to Business Presentations

What is a Business Presentation?

Aayush Jain

Definition and components of a business presentation, unpacking the core: the what and why of business presentations.

Business presentations are pivotal in the corporate landscape, acting as a bridge between a company and its audience—be it clients, investors, or internal teams. This opening paragraph sets the stage for our exploration, highlighting the essence of a business presentation. It's not merely about presenting a company; it's about crafting a narrative that engages, informs, and compels action. Here, we delve into what makes up a business presentation, emphasizing its importance in achieving business objectives and how it fits into the broader context of corporate communication.

Building Blocks: Anatomy of an Effective Presentation

Diving deeper, we explore the structural components that constitute a business presentation. From the opening slide that sets the tone, through the compelling core where ideas and data intermingle, to the concluding call to action, every element plays a crucial role. This section breaks down the anatomy of a presentation, including the significance of a visually appealing design, the strategic use of visual representations like charts and graphs, and the art of balancing information density to maintain the attention spans of audience. The goal is to provide a comprehensive understanding of the components that, when combined, create a compelling business presentation.

From Theory to Practice: Stories of Impact

Here, we transition from the theoretical framework to the tangible impact of business presentations in the real world. By presenting examples from various industries, we illustrate how presenting a company effectively can pivot its market position, attract potential customers, or secure funding from potential investors. This narrative brings to life the power of a well-crafted presentation, showcasing real success stories and current trends that underline the importance of design, storytelling, and audience engagement.

Expert Insights and Quantitative Backing

In this part, we lean on expert opinions and quantitative data to underscore the value of professional presentation design. Highlighting insights from industry leaders like Aayush Jain of INK PPT , we discuss the undeniable impact of aesthetics and narrative in making a presentation not just seen but felt. This exploration is reinforced with statistics and research findings, validating the strategic importance of most presentations in business success and decision-making processes.

Vision for the Future: Evolving Presentation Landscapes

Concluding, we look forward to the evolving dynamics of business presentations, especially in the context of digital transformation and virtual engagement. This future outlook article is complemented by a YouTube video link that offers viewers a deeper dive into innovative presentation techniques and the emerging tools reshaping how we convey business narratives. This segment aims to leave readers with a sense of anticipation and readiness for the advancements in presentation strategies, encouraging them to think beyond traditional formats towards more interactive, engaging approaches.

[Explore Innovative Presentation Techniques]

Historical Evolution of Business Presentations

Business presentations have come a long way from the days of overhead professional company presentation has transformed into a sophisticated process that leverages advanced technology like PowerPoint to deliver powerful messages.

Imagine the evolution of business presentations as a journey from the simplicity of a hand-drawn road map to the complexity of a GPS system. For instance, in the 1980s, a company presentation might have been limited to paper handouts and verbal explanations, while today, it involves dynamic PowerPoint slides, videos, and interactive elements.

Research indicates that the use of visual aids in presentations has increased retention rates by up to 65%, highlighting the shift towards more visually oriented communication strategies.

"In the early days, we relied on our words and basic slides to convey our ideas. Now, we use a rich tapestry of visuals, animations, and interactive elements to tell our story," reflects Aayush Jain on the evolution of presentation techniques.

Common Types of Business Presentations

There are several types of business presentations , each designed to fulfill specific objectives. From informational to persuasive, and decision-making presentations, the goal is always to present the company in the best light possible.

Consider the difference between a documentary and a feature film. Both tell stories, but while the documentary aims to inform and educate, the feature film seeks to entertain and perhaps persuade. Similarly, an informational presentation aims to educate the audience about the company profile, while a sales pitch seeks to persuade potential clients to invest.

Statistics show that over 70% of businesses consider presentation skills crucial for career success, underscoring the variety and importance of these presentations in the professional landscape.

"Each type of business presentation requires a unique approach to storytelling and design. Understanding your audience's needs and expectations is key to delivering a successful presentation," advises Aayush Jain.

Purposes and Objectives of Business Presentations

The primary purpose of an organizational presentation varies from presenting a company's achievements to potential investors, to educating new employees about company policies. Each presentation is designed with specific objectives in mind, such as persuading clients or facilitating decision-making processes.

The purpose of a business presentation can be compared to a compass in a ship's navigation. Just as a compass guides the ship towards its destination, the objectives of a presentation guide the content and delivery to achieve the desired outcome. An example of this is using a company presentation to secure new clients by effectively communicating the value proposition.

Data from LinkedIn shows that presentations with clear objectives are 50% more likely to achieve their desired outcomes, highlighting the importance of having a focused message.

"Setting clear objectives at the inception of the presentation design process ensures that every separate slide, every visual element, and every word spoken is aligned with the goal of showcasing the company in the most effective manner," says Aayush Jain.

Understanding the purposes behind business presentations paves the way for exploring the role they play in decision-making, further demonstrating their importance in the corporate world.

The Role of Business Presentations in Decision-Making

Business presentations are pivotal in the decision-making process, providing a structured opportunity for presenting complex information and recommendations. They serve as a crucial touchpoint, influencing the opinions and actions of stakeholders, from internal team members to external partners and clients.

Imagine the idea of a company presentation as a compass guiding a ship through the treacherous waters of corporate decision-making. Just as a captain relies on a compass to navigate, so do leaders rely on presentations to guide their decisions.

For instance, a well-executed presentation that showcases a comprehensive market analysis and competitive advantages can significantly influence the strategic direction of a company.

Research from the Decision Management Association highlights that decks that effectively present relevant data and analysis can improve decision-making speed and accuracy by up to 40%. A study by the International Business Communication Council found that decision-makers cite clarity, conciseness, and relevance as the top three factors that make presentations impactful in their decision-making process. These insights underscore the importance of strategic focus and data-driven content in business decks.

Key Elements of a Successful Business Presentation in showcasing a company

A successful business presentation hinges on several key elements: clear objectives, audience understanding, powerful storytelling, effective visual aids, and confident delivery. These components work in concert to engage the audience, convey the message effectively, and achieve the presentation's intended outcomes.

For example, incorporating visual aids such as bar graphs and slides can help illustrate complex ideas, much like how a vivid solo can highlight a particular emotion in a musical piece.

A study by the Presentation Institute of America found that presentation decks incorporating visual aids are 67% more effective at maintaining the attention. Additionally, Gallup research indicates that presentations that include storytelling elements are twice as likely to result in a positive outcome.

These findings highlight the critical role of integrating multiple elements to craft a driving and successful presentation.

Company Presentation vs. Public Speech: Understanding the Distinctions

While often intertwined, company presentations and public speech serve distinct purposes and require different skill sets. A business presentation is typically more focused on delivering specific information or persuading an audience regarding an organization-related topic, utilizing visuals and structured content.

Public speech, on the other hand, might focus more broadly on inspiring, informing, or entertaining an audience, often without the support of graphics.

Imagine a business presentation as a guided tour through a museum, where the guide (presenter) points out and explains various artifacts (points of discussion) with the help of visual cues and structured narrative.

Public speech, in contrast, is like a storyteller weaving tales under the moonlight, where the power of voice and story alone captures the audience's imagination. For instance, while showcasing an organization to investors, the focus is on persuading through data and strategic insights, distinct from the broader motivational approach of speaking publicly.

According to a study by the Public Speaking Association, 80% of professionals believe that presentation skills are crucial to achieving business success, yet only 40% distinguish these from public speaking abilities.

A survey by Presentation Magazine found that incorporating elements of public speech into business presentations, such as storytelling and audience engagement techniques, can enhance the effectiveness of the presentation by up to 35%. These statistics highlight the importance of understanding and integrating the strengths of both disciplines to enhance communication impact.

Cultural Considerations in Business or Company Presentations

The global organizational environment demands sensitivity to cultural differences in business presentations. Factors such as communication styles, power distance, individualism versus collectivism, and uncertainty avoidance play significant roles in how decks are crafted and delivered.

Consider the analogy of a chef preparing a meal for an international audience. Just as the chef must understand and respect the dietary preferences and restrictions of their guests, so must a talk show presenter be cognizant of the cultural nuances of their audience.

For example, a company presentation in Japan might require a more formal approach and the use of subtle persuasion, in contrast to the more direct and assertive style preferred in the United States.

Research by Hofstede Insights reveals that decks tailored to the cultural expectations of the audience are up to 70% more effective in achieving their objectives. A study by the International Journal of Business Communication supports this, finding that presentation decks that acknowledge and adapt to cultural differences improve comprehension and engagement among international audiences.

These insights underscore the critical role of cultural awareness in the success of business presentations on a global scale.

Adapting Company Presentations for Virtual Platforms

The shift towards virtual meetings and conferences necessitates adaptations in how company presentations are designed and delivered. Virtual platforms offer unique opportunities and challenges, from technical considerations to maintaining audience engagement in a digital format.

Think of transitioning from a live concert to a virtual performance. While the essence of the performance remains, the dynamics change significantly. The artist must engage the audience without the immediate feedback of live interaction, relying more on the quality of the content and presentation. Similarly, when showcasing a company virtually, the presenter must leverage technology to maintain the attention, using visual and interactive elements effectively.

A survey by Zoom Video Communications indicates that 58% of professionals find virtual presentation decks more challenging to engage the audience than in-person events. However, a report by Microsoft found that presentations that are specifically designed for virtual delivery, incorporating interactive elements like polls and Q&A sessions, see a 40% increase in audience engagement.

These findings highlight the importance of adapting presentation strategies to suit the virtual environment, ensuring that the message is not only delivered but also received and acted upon effectively.

Incorporating Storytelling Techniques while presenting a company

Storytelling in business presentations is a powerful tool to engage and connect with the audience, making complex information more relatable and memorable. It involves weaving a narrative through the presentation, using real-life examples, anecdotes, and metaphors to illustrate points and evoke emotions.

Imagine a business presentation as a novel, where instead of chapters, you have sections of your presentation, each contributing to the overall narrative. Just like a compelling novel hooks the reader from the very start, a great presentation uses storytelling to capture the attention of target audience and keep them engaged throughout.

For instance, starting a presentation with a customer success story sets the stage for a narrative that the audience can follow and relate to, making the subsequent data and analysis more impactful.

According to a study by the Stanford Graduate School of Business, stories are 22 times more memorable than facts alone. Additionally, research by the Narrative Institute shows that decks using stories can increase audience persuasion by up to 30%.

These statistics validate the effectiveness of storytelling as a technique to enhance the communicative power of business presentations, making them not just informative but also transformative experiences for the audience.

Conclusion on how company presentation can be a game changer

A business presentation is more than just an act of presentation to an audience; it is a carefully crafted communication tool designed to inform, persuade, and connect. Through a combination of historical evolution, cultural sensitivity, storytelling, and adaptation to digital platforms, business presentations have become an essential component of professional success.

By understanding and implementing the key elements of effective decks, individuals and organizations can significantly enhance their ability to communicate ideas, influence decisions, and achieve their objectives.

Frequently asked questions

How do you introduce a company in a presentation.

To introduce a company in a presentation effectively, start with a compelling opening that grabs the audience's attention from the beginning. Provide a first impression and a brief overview of your company, emphasizing the uniqueness of your brand and the value you bring to clients.

Showcasing milestones can illustrate your company's growth and success, thereby building credibility. When presenting products or services to a client, think on how they address the needs and challenges of your target audience, supported by visuals and concise descriptions.

Incorporating a testimonial can lend authenticity and demonstrate real-world impact. Lastly, introducing your team personalizes your presentation, showing the faces behind the success. Throughout, ensure your presentation is visually appealing and avoid overwhelming your audience with too much information or industry jargon.

What should be in a company presentation?

A company presentation must include a clear visual representation of your company's name, brand identity, and the core products or services you offer, designed to convey feelings of trust and reliability to your client. It should give a brief overview of your company's history, mission, and vision, helping the audience understand who you are and what you stand for. Highlighting key milestones and achievements can demonstrate your company's growth and expertise.

Testimonials or case studies provide social proof and build confidence in your potential customers. Visual elements such as your company logo, color scheme, and visuals like bar graphs or slides should be used to make the presentation more engaging and to help convey complex ideas more effectively.

Remember, the goal is to create a lasting and positive first impression on your audience, making your presentation short and to the point, and ensuring it is visually appealing from start to creating a compelling narrative.

How do I present my company in a presentation?

To present your company effectively in a presentation, begin with a strong and engaging introduction that clearly states what your business is about and why it matters. Be concise throughout, focusing on your bullet points and delivering a clear and impactful message about your company's vision, mission, and what sets you apart from the competition. Use high-quality graphics to support your points, making your presentation more memorable and easier to understand.

Highlight your main products or services, emphasizing their benefits to your target or even test audience. Avoid industry slang and ensure that your presentation progresses smoothly without rushing, allowing your audience to fully absorb the information.

Engaging your audience with relevant examples and compelling storytelling can further enhance the impact of your presentation, making it a powerful tool for presenting your company.

What are the three general types of business presentations?

The three general types of business presentations are:

• Pitch Deck Presentation: This type focuses on showcasing to investors or partners, highlighting the business model, market opportunity, and financial projections to secure funding or strategic alliances.
• Sales Deck Presentation: Aimed at potential clients or customers, this type showcases the company's products or services, demonstrating their value proposition and how they solve specific problems or meet specific needs.
• Product Market Slide Deck: This presentation type is used to introduce a new product or service to the market, detailing its features, benefits, and competitive advantages to generate interest and drive adoption.

What are the three parts of a professional company presentation?

A professional business presentation is structured into three main parts:

• Introduction (10-15%): Start by capturing the audience's attention with an engaging opening, set the context, and briefly outline what the presentation will cover. This sets the tone and expectations from the very beginning.
• Body (75-80%): The core of your presentation, where you delve into the details of your company presentation, highlighting the company profile, showcasing your products or services, and discussing key points in further detail. Use this section to convey your main message, supported by visuals, examples, and data to enhance understanding and retention.
• Conclusion (10-15%): Summarize the key points made throughout the presentation, reinforce the main message, and provide a clear call to action or outline the next steps. The conclusion should leave a lasting impression, ensuring your company and its offerings remain top of mind for your audience.

What is the most important element in a powerpoint company presentation?

The most important element in a business presentation is clarity of message. Showing the company's goals, values, and objectives in a clear, concise manner ensures that the audience understands the company profile core message. Visuals, storytelling, and engaging content support this clarity by reinforcing the message and keeping the audience's attention focused.

How has technology impacted business presentations?

Technology has revolutionized business presentations by enabling more dynamic, interactive, and visually appealing presentation desks. Tools like PowerPoint, video conferencing software, and interactive polls have made it easier to engage with the audience, whether in-person or virtually. Technology also allows for broader reach, enabling slide decks to speak to global audiences through webinars and online meetings.

What are the key differences between business presentations and public speech?

Business presentations often focus on numerous aspects of a company, its products, or services to a specific audience with a clear objective, such as persuading, informing, or decision-making. Public speech, while it can share these goals, is broader and may not always involve creating a business context. It focuses more on the delivery, rhetoric, and engagement with the audience on various topics.

How can storytelling be incorporated into business presentations?

Storytelling can be incorporated by framing the presentation around a compelling narrative point that relates to the audience's experiences or challenges. Using real-life examples, customer testimonials, and a clear narrative arc can make the business presentation more engaging and memorable. Storytelling helps to humanize the company and makes complex information more relatable.

What are the best practices for designing a business presentation?

Best practices include keeping the design simple and professional, using a consistent color scheme and font, minimizing text on slides, and making good use of visuals and graphs. It's also important to tailor the presentation to the audience, focus on key messages, and practice delivery to ensure smooth flow and timing.

How can one adapt a business presentation for an international audience?

To adapt a presentation for an international audience, consider cultural sensitivities, use clear and simple language, avoid local jargon, and incorporate relevant global examples or case studies. It's also helpful to be mindful of time zone differences for live decks and to provide translations or subtitles if necessary.

What are the benefits of practicing a presentation before delivering it?

Practicing a presentation helps in refining the delivery, timing, and transitions between topics. It builds confidence, reduces anxiety, and allows the presenter to adjust pacing and emphasis based on the flow of the presentation. Practice also helps in identifying and correcting any potential issues with the content or delivery.

How can visuals enhance the effectiveness of a presentation?

Visuals, such as charts, graphs, images, and videos, can help illustrate and reinforce key aspects, making complex information easier to understand. They capture and retain the audience's attention, add interest to the presentation, and can evoke emotional responses that enhance persuasion and recall.

What role does the audience play in shaping the content of a presentation?

The audience's needs, interests, and level of knowledge significantly shape the content and delivery of a presentation. Understanding the audience allows the presenter to tailor the content to address their specific questions, concerns, and expectations, making the presentation more relevant, engaging, and effective.

How can feedback be used to improve future presentations?

Feedback provides valuable insights into what worked well and what could be improved in terms of content, delivery, and engagement strategies. Constructive criticism helps identify areas for improvement, while positive feedback can reinforce effective practices. Incorporating feedback into future decks ensures continuous improvement and better audience engagement.

Discover how we can create magic in your communication

Improving Business Presentation Skills through Technology

Final Thoughts: Mastering the Business Presentation for Lasting Impact

Recap of Key Insights from the Entire Guide Introduction to the Recap In the journey toward mastering business presentations, we've traversed through varied landscapes of skills, strategies, and insights. This recapitulation serves not just as a reminder but as a cornerstone for those aspiring to leave a lasting

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Introduction to Business powerpoint presentation template

• Product ID : SM-20230
• Subject : Introduction to Business
• Quantity : 50 slides
• Ratio : 16:9
• Format : MS Powerpoint
• Colors : blue
• Languages : EN
• Used Font : Kiona, Calibri
• License : Personal and commercial use
• Rating : Premium

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• Modern, simple, and clean design
• Modern and clean design
• Possible to change shape and color properties
• Easy to customize without graphic design skills
• Professional look presentation

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Best Business Presentation Examples To Ace Your Next Meeting

Imagine yourself sitting in a boardroom, surrounded by high-level executives, investors, and clients, eagerly waiting to hear what you say. You feel the weight of their expectations bearing down on you as you stand up to deliver your business presentation ppt.

You know this is your chance to showcase your knowledge and expertise and persuade them that your idea is worth investing in or implementing. But you’re plagued with anxiety – what if you stumble over your words, forget crucial information, or fail to engage your audience?

A successful presentation  is crucial for anyone looking to excel in the corporate world. Whether you’re an entrepreneur  pitching your start-up to investors , a salesperson trying to close a deal, or a manager presenting a project proposal to stakeholders, your ability to deliver information effectively can make or break your career. A well-crafted and delivered presentation has the potential to not only to persuade but also inspire, motivate, and create meaningful connections with your audience.

This blog post will explore the art of making business your audience and achieve your desired outcomes. As we go ahead, we will share presentations to captivate some captivating business presentation examples that will inspire you for your next business meeting.

So, let’s get started and unlock the tips for PowerPoint presentations for business!

What is a Business Presentation?

Business presentations are tools that business professionals use within a business context to convey information, proposals, strategies, reports, or ideas to their stakeholders. These presentations use visual aids like slides, charts, graphs and multimedia elements like videos or animations.

The primary goal of a business presentation ppt is to inform, persuade, or educate the stakeholders and team members on a specific topic related to the business’s operations, products, services, or goals. Brief corporate presentations are commonly used in meetings, conferences, seminars, sales pitches, training sessions, and other professional settings to communicate effectively with stakeholders, clients, employees, investors, or other interested parties.

Successful business PowerPoint presentation examples often involve thorough preparation, clear organization, engaging delivery, and effective use of visual aids to convey key messages and achieve desired outcomes effectively.

What to Include in a Business Presentation?

Before discussing some business presentation examples, we need to understand the necessary sections and things you need to add to your presentation. It would be best to prepare beforehand so you don’t miss out on anything because you cannot disappoint the stakeholders in these crucial presentations. Make sure to think about and add all the slides with correct information along with appropriate visuals to attract the stakeholders and team members. We have discussed in detail the crucial slides to include in your presentation below:

• Introduction
• Problem Statement
• Proposed Solution
• Implementation Plan
• Business Case

Follow on to read about each slide in detail.

1. Introduction

When making a business PowerPoint presentation, starting on the right foot is essential to capture your audience’s attention and engage them from the  beginning of the presentation . Here are some tips for creating an introduction that can set the stage for success:

Greetings And Acknowledgments

Begin by greeting your audience and thanking them for their time. If applicable, introduce yourself and your team and acknowledge any relevant stakeholders or sponsors in the room.

Purpose Of The Presentation:

Next, explain the purpose of your presentation. Make your point clear and straightforward, and give your audience a convincing reason to listen. Mainly, professionals present on main  business presentation topics  important to senior management and clients.

Overview Of The Agenda

Provide an overview of the agenda to help your audience understand what to expect. The  agenda slide  can include a list of topics, the duration of the presentation, and any activities or interactions that will occur.

2. Problem Statement

The problem statement is a critical component of any brief corporate presentation design.  Problem statement templates  help to highlight the challenges or opportunities you aim to address. Here are some tips to ensure that you craft an effective problem statement:

Description Of The Problem Or Opportunity

Start by describing the problem or opportunity that you aim to address. Provide necessary information and be comprehensive and concise to assist your audience in comprehending the situation.

Impacts On The Business

Next, explain the impacts of the problem or opportunity on your business. It could be lost revenue, decreased productivity, increased costs, or any other negative impact.

Importance Of Addressing The Issue

Finally, explain why it’s crucial to address the problem or opportunity. Highlight your proposed solution’s benefits, including increased revenue, improved customer satisfaction, and reduced costs.

3. Proposed Solution

The proposed solution is the centerpiece of any best business presentation PowerPoint, and it’s essential to explain it clearly and effectively to win the audience’s approval. Here are some tips for crafting a compelling proposed solution:

Explanation Of The Proposed Solution

Start by providing a clear and concise explanation of your proposed solution. Make sure to break it down into steps or phases if it’s complex, and provide relevant details.

Benefits Of The Proposed Solution

Next, talk about the advantages of the proposed solution. Highlight how it can address the problem or opportunity and its positive impacts on the business.

Comparison With Alternative Solutions

Finally, compare your proposed solution with alternative solutions that your audience may consider. Highlight the advantages of your proposal, including any unique features or benefits, and explain why it’s a better option than the alternatives.

4. Implementation Plan

When presenting a professional presentation, it’s essential to explain what to do and how to do it. An implementation plan makes all the difference between a fantastic idea and a successful one. Here are some tips for building a successful implementation plan:

Timeline For Implementation

Start by providing a timeline for implementing your proposed solution. Break it into specific stages or phases, and provide dates or timeframes for each step.

Resource Requirements

Next, outline the resource requirements for implementing the proposed solution. The requirements can include staff, tools, software, or other resources. Be specific and provide details on the number of resources needed, their qualifications, and any associated costs.

Risks And Mitigations

Finally, identify and address any risks that may arise during the implementation of the proposed solution. It could include technical challenges, personnel issues, budget constraints, or any other risks that may occur.

5. Business Case

This section of a business presentation PowerPoint is where you provide evidence to support the proposed solution. By including a  robust business case , you can demonstrate to your audience that the proposed solution is viable and financially advantageous for the business. Here are some tips for crafting a compelling business case:

Financial Analysis

Begin by outlining the financial analysis of the proposed solution. It should contain the solution’s expenses, such as the initial investment, recurring expenditures, and potential risks.

Cost-Benefit Analysis

Next, conduct a cost-benefit analysis of the proposed solution. Compare the costs and benefits to determine if the proposed solution is financially viable. Consider the short-term and long-term costs and benefits, including potential risks or uncertainties.

Return On Investment (ROI)

Finally, calculate the proposed solution’s return on investment (ROI). It is a critical metric that your audience will be interested in as it shows the financial benefits of the proposed solution.

6. Conclusion

The conclusion is the summary of your professional presentation is your last chance to impact your audience. By providing a solid conclusion, you can ensure that your audience leaves with a clear understanding of the proposed solution and what actions they need to take next. Here’s how to do it:

Recap Of Key Points

Start by briefly  summarizing the key points  covered in your presentation. It will help your audience remember the proposed solution’s critical aspects and ensure that they understand how it will benefit the business.

Call To Action

Next, provide a call to action. Let your audience know what steps to take next, whether providing feedback, seeking further information, or taking action to implement the proposed solution.

Thank You And Closing Remarks

Finally, at the end of your presentation, appreciate your audience for their attention and time. Provide any appropriate final remarks, such as reiterating the importance of the proposed solution or expressing your confidence in its success.

Business Presentation Examples You Can Take Inspiration From

By now, you should have a clear understanding of what constitutes a business presentation PowerPoint and the essential elements to include in one. We will provide several business presentation examples to enhance your comprehension of this topic.

These examples have various business presentation ppt, inspiring and guiding you in crafting engaging and impactful presentations of your own. Feel free to draw inspiration from these examples when creating your presentations.

• 30-60-90 Day Plan Presentation

Business Review Presentation

Business proposal presentation, project kick-off presentation, company strategy presentation, marketing plan presentation, business sales presentation.

• Business Pitch Deck
• SWOT Analysis
• Animated Presentation

30 60 90 Day Plan Presentation

This  30 60 90 day planning template  is one of the best business presentation examples. This meticulously crafted template adheres to a simple yet effective goal-setting framework designed to highlight diverse priorities and evaluate advancement in multiple objectives, including Learning Goals, Performance Goals, and Personal Goals.

The template is thoughtfully partitioned into three distinct slides, enabling a seamless transition for a broad spectrum of users, including new managers, new hires, team leaders, and sales managers. Additionally, the template provides the flexibility to switch between planning durations of 30, 60, or 90 days, delivering unparalleled ease and convenience in the planning process.

The Business Review Presentation PowerPoint Template is one of the best business presentation examples for business. This comprehensive template presents a complete collection of expertly designed  PowerPoint slides , indispensable in presenting an exhaustive Business or Project/Program Review to esteemed audiences, whether senior management, managers, or clients.

The template, equipped with an array of customizable features, provides unmatched ease in its adaptation to suit individual requirements. The inclusion of advanced infographics elevates the visual appeal of the presentation. At the same time, pie charts and bar graphs lend credence to the statistics presented. This template is an excellent choice for business managers who want to focus on the firm’s goals, understand the present state of the business, and determine the following actions to attain the business goals.

The Business Proposal Summary PowerPoint Template is another business presentation examples. This outstanding template, meticulously designed to cater to diverse professional needs, is optimal for generating a concise and coherent summary of a business proposal. 

The template offers a comprehensive overview of the presenter’s primary points, encapsulating the problem at hand, the proposed solution, and the advantages of implementing the said solution. Proficient sales and marketing professionals use it to construct compelling and persuasive  business proposal presentations , equipped with an effortless and intuitive customization process.

The Project Kick-Off PowerPoint presentation is one of the best business presentation examples for project managers. This template is often used in  project management presentations  to bring all the stakeholders on the same page related to project details and milestones.

It helps to understand the project’s initiation plan and the timelines to achieve its objectives. This plan outlines all the necessary targets and deadlines, clarifying the project’s goals and milestones.

Other business presentation examples include a Company Strategy Presentation. This dynamic and comprehensive graphic illustration showcases a business’s meticulous planning and strategy. The template functions as a powerful tool, assisting managers in aligning their strategic initiatives with business plans, ensuring that the overarching goals and objectives align with the company’s vision.

The template’s versatility lies in its aptitude to provide a well-rounded business strategy perspective. It caters to various timeframes, covering the next one, three, and five years. This  Strategic roadmap template  briefly describes short-term, medium-term, and long-term planning.

A marketing plan presentation explains how companies promote their products and services. It helps companies figure out who they’re selling to, what those customers need, and how to keep them interested.

These Marketing Plan Business presentations will help you understand how to build and present a marketing plan to your stakeholders and team members. It outlines the marketing strategy and tactics for a business or product. It has slides that include your targeted audience, market analysis, competitor analysis, marketing goals, budgets, and timelines. 

These business presentation examples serve as a roadmap for the business’s marketing efforts. It guides decision-making and ensures alignment with overall business objectives. You can also use metrics and key performance indicators (KPIs) to measure the success and effectiveness of your marketing activities.

This Business Sales presentation example will help you understand how to present a sales report to your stakeholders and team members. It outlines the overview of the sales performance of the business. It includes data analysis, insights, sales trends, revenue generated, units sold, and sales forecasts.

A Business Sales Report Presentation aims to communicate the state of sales activities to relevant stakeholders and investors. These presentations help stakeholders understand the effectiveness of sales strategies, identify areas for improvement, and make informed decisions to optimize sales performance. Slideuplift offers various business PowerPoint presentation examples

Business Pitch Deck Presentation

A Business Pitch Deck Presentation is a short, eye-catching slideshow to introduce a business idea, product, or service to potential investors, partners, or customers. It includes slides summarizing the business concept, its value, the market opportunity, and financial forecasts, among other vital details.

These presentations are usually brief, with about 10-20 slides, and are delivered in a short time, around 10-20 minutes. This way, it fits busy schedules and keeps the audience interested. The slides use simple language and striking images or graphics to get the main points across effectively.

SWOT Analysis Presentation

A SWOT analysis presentation clearly shows a company’s strengths, weaknesses, opportunities, and threats. It’s a strategic tool for evaluating both internal and external factors affecting the business.

These business presentation examples often discuss strategies for using strengths, improving weaknesses, seizing opportunities, and dealing with threats. It helps companies make smart decisions and plan effective strategies for growth and success.

Training and Development Presentations

Use This Training and Development Business Presentation examples to showcase activities to enhance employees’ knowledge and skills in the company. It guides in performing tasks more effectively.

Learning and Development initiatives help employees acquire additional skills and foster personality development. These templates allow you to present data and information in a structured and professional manner. The infographics included in these Skill Development templates are visually engaging and attractive. Their minimal design facilitates easy understanding for the audience.

Moreover, the employee Learning templates are fully editable and customizable. They are compatible with both PowerPoint and Google Slides platforms.

Animated Business Presentation Examples

Animated business presentations are slideshows or videos that use dynamic visual elements like animations, transitions, and effects to make the content more engaging and easy to understand. You can create these presentations using Microsoft PowerPoint, Google Slides, or specialized animation software.

They offer multiple advantages such as:

• Enhanced Engagement:  Animated elements grab the audience’s attention and keep them interested throughout the presentation.
• Improved Understanding:  Visual animations help clarify complex ideas and make information easier to remember.
• Professionalism:  Well-designed animations can make the presentation look polished and professional, leaving a solid impression on the audience.
• Brand Personality:  Animated presentations allow businesses to express their brand personality and creativity, reinforcing their identity and values.

How to create a Business Presentation?

Crafting a presentation that captures your audience’s attention and delivers your message effectively can seem daunting. One method is to create these presentations using MS PowerPoint or Google Slides. But then, you have to build them from scratch. To make it easier for you, SlideUpLift offers multiple templates. You can download them and customize them as per your needs. Just choose the content and edit the slides.

With our business PowerPoint presentation examples, you can create a masterpiece that will leave a lasting impression on your audience.

A good presentation needs meticulous planning, preparation, and delivery. Following the strategies and techniques outlined in this blog, including reviewing business presentation examples, you can create a compelling narrative, engage your audience, and achieve your desired outcomes.

Remember that presenting information and developing genuine relationships with your audience is essential to a successful presentation.

So, the next time you find yourself standing in front of a boardroom full of high-level executives, investors, and clients, remember the tips and tricks you’ve learned in this blog. Take a deep breath, speak confidently, and know you have what it takes to ace your business presentations. With practice, dedication, and some help from business PowerPoint presentation examples, you can master the art of effective communication and achieve your goals.

What makes a business presentation effective?

An effective business presentation typically involves clear communication of ideas, engaging visuals, concise messaging, and a strong delivery style that captures the audience’s attention and conveys the intended message effectively.

What are some common mistakes to avoid in business presentations?

Common mistakes include overwhelming slides with text, reading directly from slides, lack of audience engagement, poor time management, and failure to tailor the presentation to the audience’s needs.

How can I engage my audience during a presentation?

Audience engagement can be enhanced through interactive elements, storytelling, asking questions, incorporating multimedia, encouraging participation, and maintaining eye contact.

How can I make my slides more visually appealing?

To make slides visually appealing, use clean and consistent design elements, high-quality images, minimal text, complementary color schemes, and effective layout techniques. You can also use SlideUpLift’s Templates.

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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

• The Classic Trick: Open a Presentation with an Introduction
• Open a Presentation with a Hook
• Begin with a Captivating Visual
• Ask a “What if…” Question
• Use the Word “Imagine”
• Leverage The Curiosity Gap
• The Power of Silence
• Facts as Weapons of Communication
• Fact vs. Myths
• The Power of Music
• Physical Activity
• Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

• Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
• Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
• Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
• Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

Alternatively, you can work your way to this point using different questions:

• Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
• Use “How” as your question hook if you plan to introduce a potential solution to a problem.
• If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

• Pay more attention,
• Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

• Start telling a story, pause in the middle, and delay the conclusion of it.
• Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
• Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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How to Write an Introduction in PowerPoint: A Step-by-Step Guide

Writing an introduction in PowerPoint is all about grabbing your audience’s attention and giving them a preview of what they are about to learn. It sets the tone for the rest of the presentation and can make or break your audience’s engagement. By following a few simple steps, you can craft an introduction that will captivate your audience and get your presentation off to a strong start.

After you complete your introduction, your audience should feel intrigued and eager to hear more. A well-crafted introduction can help establish your credibility and make your audience more receptive to your message.

Introduction

When it comes to presenting information, the introduction is your first impression, and as we all know, first impressions can be everything. Whether you’re presenting to a group of business professionals, teaching a class, or speaking at a conference, knowing how to write an engaging introduction in PowerPoint is essential. It’s not just about the content, but also about how you present it.

An introduction sets the stage for what’s to come, grabs your audience’s attention, and prepares them for the information they are about to receive. So, why is this topic important? Anyone who uses PowerPoint as a tool for presenting information can benefit from mastering the art of the introduction.

Step by Step Tutorial on Writing an Introduction in PowerPoint

Before diving into the step-by-step process, let’s first understand what these steps will help us achieve. By following the outlined steps, you will be able to craft a compelling introduction to your PowerPoint presentation that will engage your audience from the get-go.

Step 1: Open PowerPoint and Select a Theme

Choose a theme that aligns with the topic of your presentation.

Selecting a theme is the first step because it sets the visual tone for your presentation. The theme should be professional yet engaging, and it should complement, not distract from, your introduction.

Step 2: Add a Title Slide

Insert a new slide and choose the ‘Title Slide’ layout.

Your title slide is where you’ll introduce the topic of your presentation. Make sure the title is clear, concise, and reflective of the content to follow.

Step 3: Craft a Catchy Title

Write a title that is both informative and attention-grabbing.

Your title is the first text your audience will read, so it needs to make an impact. Use compelling language that piques curiosity and encourages your audience to want to learn more.

Step 4: Add a Subtitle (If Applicable)

Include a subtitle that provides additional context or a preview of the presentation’s focus.

Not all presentations will require a subtitle, but if yours covers a broad topic or has a specific angle, a subtitle can provide clarity.

Step 5: Create an Agenda or Overview Slide

Design a slide that outlines the main points you will be covering in your presentation.

An agenda or overview slide lets your audience know what to expect and helps them follow along more easily. Keep it brief and to the point.

Additional Information

Creating an engaging introduction in PowerPoint requires more than just following steps; it’s about understanding your audience and crafting a message that resonates with them. Remember, the introduction is your chance to make a lasting impression, so take the time to develop a hook that will capture the audience’s interest. Consider opening with a relevant quote, a surprising statistic, or a compelling question.

Use visuals effectively by incorporating images or short videos that complement your message. Pay attention to the design elements, such as font size, color, and layout, to ensure readability and visual appeal. Lastly, practice delivering your introduction to ensure a smooth and confident start to your presentation.

• Open PowerPoint and select a theme.
• Add a title slide.
• Craft a catchy title.
• Add a subtitle (if applicable).
• Create an agenda or overview slide.

Frequently Asked Questions

How long should a powerpoint introduction be.

An introduction should be brief, ideally less than two minutes, to set the stage without losing your audience’s attention.

Can I use humor in my presentation’s introduction?

Yes, humor can be an effective way to engage your audience, but make sure it’s appropriate for the setting and your audience.

Is it necessary to have an overview slide?

While not mandatory, an overview slide can be helpful for providing structure and helping your audience follow along.

How many slides should the introduction consist of?

Typically, one to three slides are sufficient for an introduction, depending on the complexity and length of your presentation.

Should my introduction include a personal introduction?

If it’s relevant and adds credibility, including a brief personal introduction can be beneficial.

Writing an introduction in PowerPoint is a critical skill for anyone looking to present information effectively. By following the steps outlined above and keeping in mind the pros and cons, you can create an introduction that not only captures your audience’s attention but also sets the stage for a successful presentation.

Remember, the introduction is your chance to make a lasting impression, so put in the effort to make it count. Good luck, and happy presenting!

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Basic tasks for creating a PowerPoint presentation

PowerPoint presentations work like slide shows. To convey a message or a story, you break it down into slides. Think of each slide as a blank canvas for the pictures and words that help you tell your story.

Choose a theme

When you open PowerPoint, you’ll see some built-in themes and templates . A theme is a slide design that contains matching colors, fonts, and special effects like shadows, reflections, and more.

On the File tab of the Ribbon, select New , and then choose a theme.

PowerPoint shows you a preview of the theme, with four color variations to choose from on the right side.

Click Create , or pick a color variation and then click Create .

Read more: Use or create themes in PowerPoint

Insert a new slide

On the Home tab, click the bottom half of  New Slide , and pick a slide layout.

Read more: Add, rearrange, and delete slides .

Save your presentation

On the File tab, choose Save .

Pick or browse to a folder.

In the File name box, type a name for your presentation, and then choose Save .

Note:  If you frequently save files to a certain folder, you can ‘pin’ the path so that it is always available (as shown below).

Tip:  Save your work as you go. Press Ctrl+S often or save the file to OneDrive and let AutoSave take care of it for you. 

Read more: Save your presentation file

Select a text placeholder, and begin typing.

Format your text

Select the text.

Under Drawing Tools , choose Format .

Do one of the following:

To change the color of your text, choose Text Fill , and then choose a color.

To change the outline color of your text, choose Text Outline , and then choose a color.

To apply a shadow, reflection, glow, bevel, 3-D rotation, a transform, choose Text Effects , and then choose the effect you want.

Change the fonts

Change the color of text on a slide

Add bullets or numbers to text

Format text as superscript or subscript

Add pictures

On the Insert tab, select Pictures , then do one of the following:

To insert a picture that is saved on your local drive or an internal server, choose This Device , browse for the picture, and then choose Insert .

(For Microsoft 365 subscribers) To insert a picture from our library, choose Stock Images , browse for a picture, select it and choose Insert .

To insert a picture from the web, choose Online Pictures , and use the search box to find a picture. Choose a picture, and then click Insert .

You can add shapes to illustrate your slide. 

On the Insert tab, select Shapes , and then select a shape from the menu that appears.

In the slide area, click and drag to draw the shape.

Select the Format or Shape Format tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

Add speaker notes

Slides are best when you don’t cram in too much information. You can put helpful facts and notes in the speaker notes, and refer to them as you present.

Click inside the Notes pane below the slide, and begin typing your notes.

Add speaker notes to your slides

Print slides with or without speaker notes

Give your presentation

On the Slide Show tab, do one of the following:

To start the presentation at the first slide, in the Start Slide Show group, click From Beginning .

If you’re not at the first slide and want to start from where you are, click From Current Slide .

If you need to present to people who are not where you are, click Present Online to set up a presentation on the web, and then choose one of the following options:

Broadcast your PowerPoint presentation online to a remote audience

View your speaker notes as you deliver your slide show.

Get out of Slide Show view

To get out of Slide Show view at any time, on the keyboard, press Esc .

You can quickly apply a theme when you're starting a new presentation:

On the File tab, click New .

Select a theme.

Read more:  Apply a design theme to your presentation

In the slide thumbnail pane on the left, select the slide that you want your new slide to follow.

On the Home tab, select the lower half of  New Slide .

From the menu, select the layout that you want for your new slide.

Your new slide is inserted, and you can click inside a placeholder to begin adding content.

Learn more about slide layouts

Read more: Add, rearrange, and delete slides

PowerPoint for the web automatically saves your work to your OneDrive, in the cloud.

To change the name of the automatically saved file:

In the title bar, click the file name.

In the File Name box, enter the name you want to apply to the file.

If you want to change the cloud storage location, at the right end of the Location box, click the arrow symbol, then navigate to the folder you want, then select Move here .

On the Home tab, use the Font options:

Select from other formatting options such as Bold , Italic , Underline , Strikethrough , Subscript , and Superscript .

On the  Insert  tab, select  Pictures .

From the menu, select where you want to insert the picture from:

Browse to the image you want, select it, then select Insert . 

After the image is inserted on the slide, you can select it and drag to reposition it, and you can select and drag a corner handle to resize the image. 

On the slide canvas, click and drag to draw the shape.

Select the Shape tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

A horizontal Notes pane appears at the bottom of the window, below the slide.

Click in the pane, then enter text. 

On the  Slide Show  tab, select  Play From Beginning .

To navigate through the slides, simply click the mouse or press the spacebar.

Tip:  You can also use the forward and back arrow keys on your keyboard to navigate through the slide show.

Read more:  Present your slide show

Stop a slide show

To get out of Slide Show view at any time, on the keyboard, press Esc.

The full-screen slide show will close, and you will be returned to the editing view of the file.

Tips for creating an effective presentation

Consider the following tips to keep your audience interested.

Minimize the number of slides

To maintain a clear message and to keep your audience attentive and interested, keep the number of slides in your presentation to a minimum.

Choose an audience-friendly font size

The audience must be able to read your slides from a distance. Generally speaking, a font size smaller than 30 might be too difficult for the audience to see.

Keep your slide text simple

You want your audience to listen to you present your information, instead of reading the screen. Use bullets or short sentences, and try to keep each item to one line.

Some projectors crop slides at the edges, so that long sentences might be cropped.

Use visuals to help express your message

Pictures, charts, graphs, and SmartArt graphics provide visual cues for your audience to remember. Add meaningful art to complement the text and messaging on your slides.

As with text, however, avoid including too many visual aids on your slide.

Make labels for charts and graphs understandable

Use only enough text to make label elements in a chart or graph comprehensible.

Apply subtle, consistent slide backgrounds

Choose an appealing, consistent template or theme that is not too eye-catching. You don't want the background or design to detract from your message.

However, you also want to provide a contrast between the background color and text color. The built-in themes in PowerPoint set the contrast between a light background with dark colored text or dark background with light colored text.

For more information about how to use themes, see Apply a theme to add color and style to your presentation .

Check the spelling and grammar

To earn and maintain the respect of your audience, always check the spelling and grammar in your presentation .

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Introduction to Accounting and Business

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Introduction to Business

Mar 18, 2019

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Lecture 9. Introduction to Business. Basics of production and operations management. Definitions of production &amp; manufacturing. Production is the total process by which a company produces finished goods or services.

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• controlling production
• mass production
• inventory management
• production areas cutting
• materials include office supplies

Presentation Transcript

Lecture 9 Introduction to Business Basics of production and operations management www.AssignmentPoint.com

Definitions of production & manufacturing • Production is the total process by which a company produces finished goods or services. • Production involves many such as the work, ideas, plans, the production manager, supervisors, workers. • Manufacturing refers to the physical process of producing goods out of materials and parts, generally some items made by someone. • Manufacturing involves the production of tangible goods only. www.AssignmentPoint.com

Operations • Operations include the total functions that are needed to keep the company producing. • Operations generally includes purchasing, raw materials inventory, maintenance, quality control, production, manufacturing, equipment management, plant management, etc. www.AssignmentPoint.com

Senior management Purchasing Inventory management Production Quality Maintenance Materials cost, Availability Machine utilization, Maintenance costs Stock outs, Inventory levels Variances, Labor efficiency, On-time production Reject levels, Quality costs, Rework costs Activities of operations in a plant www.AssignmentPoint.com

Mass production • Mass production refers to the production of goods in bulk or large quantities. • Mass production is done through the use of assembly lines and division of labour where each worker does one small but specialized part of job. • By producing in large quantities, companies can reduce the CM and thus it enables consumers to buy in a competitive price. www.AssignmentPoint.com

History of Industrialization • The early industrialization was among the countries like Japan, Germany and USA. • USA was a dominating industrialist country in the world during 50s, 60s, and 70s. • American products and services that dominated in the world were food products, toys, automobiles, trucks, electrical parts, soft drinks, medicines, etc. • After the World War II, Europe started rebuilding their industries and started exporting their goods to the World. www.AssignmentPoint.com

Typical job of a production manager • Production managers are responsible for producing the goods that business needs to sell. • Their job is to oversee a number of company operations which include: • Product planning • Site location • Inventory control • Purchasing • Manufacturing and production • Quality control • Plant management www.AssignmentPoint.com

Planning site location • Considerations in planning site location • Cost – building, land, taxes, insurances, etc • Nearness to suppliers, raw material industries, warehouses, low cost and quality labor force • Air, environment and water conditions • Availability of workforce or employee needs such as housing, schools, transportation, religious facilities, day care, shopping & recreational facilities • Community acceptance www.AssignmentPoint.com

Planning site layout • Considerations in planning site layout • Type of production held • Production areas – cutting, finishing, pattern making, order handling, assembling, designing, etc • Conference areas • Storage areas – normal storage, freezers • Parking, loading docks and transport areas • Interior layout – office space for different departments like top management, marketing, etc www.AssignmentPoint.com

Managing materials, purchase & inventory • Materials include office supplies, raw materials and other general supplies. • Procurement of these materials should be done economically and adequately so that don’t run short on these during production & operations. • Inventory means stocking. A business usually stocks their own goods and raw materials (outside sources) which are needed to produce their finished goods. www.AssignmentPoint.com

“Just in time” inventory management • Just in Time(JIT) inventory control was developed at Toyota Motor Corporation on Japan. • JIT is named like this because the raw materials that are required to stock comes just-in-time when they are needed for production. • Companies who use this system carries very little inventory just for emergency. Suppliers or other departments know when the actual production begins and they deliver accordingly. www.AssignmentPoint.com

Controlling production • Production is controlled through scheduling and it requires perfect use of labor, materials, and facilities in a timely manner. • PERT Charts. Program evaluation and review technique chart was first developed by the US navy for scheduling their missile project. • Nowadays this PERT chart is very widely used by business for accomplishing their projects. www.AssignmentPoint.com

Controlling production (contd.) • Steps in producing a PERT chart. • Break the project into event; label the amount of time required to finish it. • List the first event of the task/project. • List the event that follows the first one. If two events follows, list both & draw arrows to those events. • Chart all the events needed to complete the project in the same way till the project work is finished. • Label the arrows with the amount of time it takes to complete each activity. www.AssignmentPoint.com

Use of technology • Computer Aided Design (CAD) and Computer Aided Engineering (CAE) have made easier to produce millions of designs and patterns for products in a very small time frame. • Computer Aided Manufacturing (CAM) includes the use of computerized robots in manufacturing products. Use of these robots makes the production faster and with less errors. • Industries such as automobiles, electronics, computers, steel, machineries, and equipments use these technologies extensively. www.AssignmentPoint.com

Improving quality • What is quality? How do we define it? • Quality is something that is superior in terms of usability and useful life. • Germans praise about their automobile quality, Swiss prides for their watch and chocolate quality & Italians boost for their marble and fashion quality. • Who evaluates the quality in general? • Consumers evaluates the quality of a product or service by comparing it with other similar products or services. www.AssignmentPoint.com

Dimensions of quality www.AssignmentPoint.com

Improving productivity • Productivity is the rate at which goods and services are produced or created. • The common form of measuring productivity is the labor productivity, which is expressed in amount of money produced per hour worked. • Labor and technology combined generate the outputs and these costs are added along with products that are sold to consumers. www.AssignmentPoint.com

Maintaining safety • Production managers and the whole production unit should ensure that the workplace is safe and nobody gets hurts while working. • Worker’s safety is a corporate responsibility of business to its employees. • Even if anyone gets hurt, the company should provide compensation for that. • Production managers should also ensure the product safety and that is also a social responsibility to consumers. www.AssignmentPoint.com

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9.4.13. Introduction to Business. Unit 1 – what is business?. Objectives. Getting to know you Policies and Procedures Describe what business is Looking forward to Friday. Logistics. Topic &amp; Assessment. Introduction to the course Syllabus , policies, expectations Getting to know you

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Introduction to Business. HOMEWORK. Read Chapters 5 &amp; 6. OBJECTIVE. Be able to define the term “Business”. “Business”. An activity that satisfies economic needs by planning, organizing, &amp; controlling resources to produce &amp; market goods &amp; services. Business. An activity . . .

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Introduction to Business. LECTURE 2: Introduction to Business MGT 100. Demand and Supply in a Market Economy. Demand and Supply Schedule

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Introduction to Business. First Wrap-Up: October 17, 2008. Basics. What’s a business? Profit vs. Non-Profit Factors of Production Capital / Labor / Land (Resources) / Entrepreneurship Manufacturing vs. Services Industries Capital Intensive vs. Labor Intensive Economics

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Introduction to Business. Chapter 1 Economic Decisions and Systems. Warm-Up. Answer the following in complete sentences. Is there a difference between needs and wants? Explain your answer. Needs and Wants. Need : things you cannot live without Examples Water, food, shelter, clothing

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Introduction to Business. 471.13 Week 1 Winter 2012 Bruce Duggan Providence University College. everything except people. introduction fast not details. IB. To Do. by next Tue groups read syllabus ch 1 &amp; 2 find. To Do. by Fri groups read syllabus ch 2 find

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INTRODUCTION TO BUSINESS. Course Description. Introduction to Business is a course recommended for the student who wants to learn to maintain personal business affairs and to become a more competent consumer.

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Introduction to Business. 471.13 3 Winter 2012. Quiz 1. Business Ethics. Questions “Business ethics” What does this phrase mean? Are they profitable? Why is there a debate? Can they be taught? Should they be? To whom? How?. Business Ethics. A few examples the alcoholic employee

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Introduction to Business. Sara lingerfelt , Buford middle School. Standards. GPS Focus Standards: BCS-BCSII-11 - The student will examine career requirements, job responsibility, employment trends, and opportunities for careers in business.

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Introduction to business

Lecture 8. Introduction to business. Organizing the Business. Why organize?. When business grows from a single handed operation to a multi employed and multi handed operation, organizing becomes necessary. Increase in operation size requires more employees to produce and sell more.

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INTRODUCTION TO BUSINESS. CHAPTER 11 Hiring, Training and Evaluating Employees. Human Resource Planning. Human Resource Planning: planning to satisfy a firm’s needs for employees. Forecasting Staffing Needs

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INTRODUCTION TO BUSINESS. OVERVIEW OF MEETING 11 MANAGING HUMAN RESOURCES AND LABOR RELATION (chapter 8). Subarjo Joyosumarto SE, MA, Ph.D 1 September 2016 Meeting 12:. OVERVIEW OF MEETING 11. THE IMPORTANCE OF PROMOTION. PROMOTION: Is any technique designed to sell a product

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INTRODUCTION TO BUSINESS. Subarjo Joyosumarto SE, MA, Ph.D 1 September 2016 Meeting 8: Managing the Business Enterprise (Chapter 6). RENCANA MEETING 8 - 14. Chapter 6, Managing the Business Enterprise Overview of meeting 8 Chapter 14, Producing Goods and Services Overview of meeting 9

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Mgt-301-81: introduction to international business.

Posted on August 28, 2024

Download File Type: doc File Size: 106 KB Categories: Management Tags: Winter 2018 Author: Riikka Sarala

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