effective presentation format

How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

Published: April 26, 2024

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

Download Now

Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

How to Make a PowerPoint Presentation

Powerpoint presentation tips.

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. open powerpoint and click ‘new.’.

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New . If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

10 Free PowerPoint Templates

Download ten free PowerPoint templates for a better presentation.

• Creative templates.
• Data-driven templates.
• Professional templates.

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Click this link to access this resource at any time.

Creating PowerPoint Slides

3. insert a slide..

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

• Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

12 Free Customizable Resume Templates

Fill out this form to access your free professionally-designed templates, available on:

• Microsoft Word
• Google Docs
• Microsoft PowerPoint
• Google Slides

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

• Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
• Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
• If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
• Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

• Navigate to slides.google.com . Make sure you’re signed in to a Google account (preferably your own).
• Under Start a new presentation , click the empty box with a plus sign. This will open up a blank presentation.
• Go to File , then Import slides .
• A dialog box will come up. Tap Upload.
• Click Select a file from your device .
• Select your presentation and click Open .
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

Partner Center

• Interactive Presentation

Presentation Format: How To Make An Outstanding Presentation (With Tips + Examples)

Jane Ng • 05 July, 2024 • 9 min read

Are you ready to captivate your audience and leave a lasting impact with your presentations? The first and most important step toward that goal is to design a well-structured presentation. In other words, your chosen presentation format plays a vital role in setting the stage for success, as it guides your audience through a journey of information and ideas.

In this blog, we'll unlock the power of a presentation format, explore three different format types with examples, and share valuable tips to transform your presentations into engaging and unforgettable experiences.

Get ready to capture your audience's attention like never before!

Table of Contents

What is presentation format, why is presentation format important, 3 types of presentation formats + examples, tips to make an outstanding presentation, key takeaways .

A presentation format is the structure and organization of a presentation. It includes the way information is arranged, as well as the overall style and delivery of the presentation. 

A great presentation format can significantly enhance audience engagement. It helps capture the audience's attention, maintain interest, and ensure they stay focused throughout the presentation. 

In addition, it helps the presenter to convey ideas in a logical sequence, making it easier for the audience to understand and retain the information. A well-organized format allows smooth transitions between topics, preventing confusion and ensuring a cohesive flow of ideas.

Finally, the presentation format reflects the presenter's professionalism and attention to detail. A well-executed one shows that the presenter has put effort into crafting a polished and thoughtful presentation, which can positively influence the audience's perception and receptiveness.

1/ The linear format 

The linear format is one of the most common and straightforward presentation formats. In this format, the presenter follows a sequential progression, presenting the content in a logical order that is easy for the audience to follow. The information is typically divided into sections, including the introduction, body, and conclusion, and presented accordingly.

Introduction: 

Introduce the topic and provide an overview of what will be covered in the presentation. 

Body: 

The body of the presentation comprises the main points or key ideas that the presenter wants to convey. 

• Each point is presented in a clear and structured manner, often accompanied by visual aids such as slides or cue cards. 
• Use sub-points, examples, or supporting evidence to reinforce the main ideas and enhance understanding.

Wrap up the presentation by summarizing the main points, reinforcing the key takeaways, and providing a sense of closure. 

The conclusion may also include a call to action, encouraging the audience to apply the information presented or further explore the topic.

Example of a linear presentation format: 

Topic: The benefits of regular exercise. 

2/ The problem-solution format

The problem-solution format is an effective presentation format commonly used when addressing a specific problem or challenge. 

It follows a structured approach where the presenter first identifies and highlights the problem or challenge, and then gives potential solutions or strategies to overcome it.

Here's a breakdown of the problem-solution format:

Problem Identification: 

• Clearly define and explain the problem or challenge at hand.
• Provide relevant context, statistics, or examples to emphasize the significance of the issue to help the audience understand the problem and its implications.

Problem Analysis: 

• Delve deeper into the problem, analyzing its root causes and factors contributing to its existence. 
• Discuss the challenges and barriers associated with addressing the problem effectively. 

This analysis helps the audience gain a comprehensive understanding of the problem's complexities.

Solution Presentation: 

• Introduce potential solutions or strategies to tackle the identified problem. 
• Explain each solution in detail, including its benefits, feasibility, and potential impact. 
• Use visuals, case studies, or examples to illustrate the effectiveness of the proposed solutions.

Solution Evaluation:

• Evaluate and compare the proposed solutions, weighing their pros and cons.
• Discuss the potential challenges or limitations associated with each solution. 

Conclusion: 

• Summarize the problem and the potential solutions presented.  
• Provide a call to action or recommendations for further action.

Example of this presentation format: 

Topic: The increasing pollution levels in a city

3/ The storytelling format 

The storytelling format is a powerful presentation format that leverages the art of storytelling to engage the audience and convey information in a memorable and impactful way. It involves structuring the presentation as a narrative, incorporating elements of storytelling such as a compelling opening, a series of related events, and a resolution or conclusion.

Compelling Opening: 

Begin with an attention-grabbing opening that hooks the audience and sets the stage for the story. This can be a captivating anecdote, a thought-provoking question, or a vivid description that piques the audience's curiosity.

Introduction to the Story:

Introduce the main characters, the setting, and the central theme of the story. This helps the audience connect with the narrative and establishes the context for the presentation.

Series of Related Events:

• Takes the audience through a series of interconnected events, illustrating key points or lessons within the narrative. 
• Each event builds upon the previous one, creating a sense of progression and building tension or anticipation.

Climax and Resolution: 

• The story reaches a climax, a pivotal moment where the protagonist faces a critical challenge or makes a significant decision. 
• The presenter builds suspense and engages the audience emotionally. 
• Eventually, the story reaches a resolution or conclusion, where the protagonist overcomes obstacles or achieves their goal.

Key Takeaways: 

• Draw connections between the narrative and the main message or key takeaways they want the audience to remember. 
• Highlight the insights, lessons, or principles embedded within the story and relate them to the broader context or topic of the presentation.
• Wrap up the presentation by summarizing the story and its key points, reiterating the main message, and providing a sense of closure.  
• Encourage the audience to reflect on the story and apply the lessons learned in their own lives or work.

Here is an example of a TED Talk that effectively utilizes the storytelling format:

• Title: "The Power of Vulnerability" 
• Speaker: Brené Brown

• Keep it Simple: Avoid cluttered slides with excessive text or graphics. Keep the design clean and uncluttered to ensure your audience can quickly grasp the key points. 
• Use Visuals: Incorporate relevant visuals such as images, charts, and graphs to enhance understanding and engagement. Visuals can help break up the text and make your presentation more seemingly appealing. Ensure the visuals are high-quality, easy to read, and support your message. 
• Limit Text: Minimize the amount of text on each slide. You can apply the 7x7 rule , and use keywords or short phrases instead of long sentences. Keep the text concise and easy to read. 

• Consistent Design: Use a consistent design theme throughout your presentation to maintain a professional and cohesive look. Choose complementary colors, fonts, and layouts that align with your topic and audience. Consistency in design helps create visual harmony and keeps the audience focused on your content. 
• Practice, Practice, Practice: Rehearse your presentation multiple times to become familiar with the flow, timing, and transitions. Practice helps you deliver the content confidently and smoothly. It also allows you to identify any areas that need improvement or adjustment.
• Engage with the Audience: Remember to maintain eye contact with your audience and use the interactive features of AhaSlides Polls as PowerPoint adds in. With features like live polls , you can easily interact with your audience and get more insight and feedback for your presentation. 

>> You may need: PowerPoint Extension

The key to a successful presentation is choosing a format that aligns with your content, audience, and goals. Combine a well-structured format with engaging visuals, concise text, and effective delivery techniques to create a memorable and impactful presentation.

And don't forget that AhaSlides is a robust platform that allows presenters to create interactive and dynamic presentations. Our pre-made templates and features like live polls, quizzes, and interactive Q&A sessions will help you actively involve the audience and gather valuable insights.

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How to Make a Good Presentation [Templates, Tips & More]

Renderforest Staff

05 Jan 2024

12 min read  

Did you know that the average attention span of an audience during a presentation is just 10 minutes? This statistic highlights the importance of creating an engaging, compelling presentation. The days of capturing a viewer’s attention with a straightforward slide presentation are long gone.

Now, making a good presentation requires more than just interesting content – it demands an equally captivating delivery method. In this guide, we’ll introduce you to innovative techniques and tools, especially exploring the capabilities of Renderforest’s presentation-making tools . By the end of this article, you’ll be equipped with the knowledge to craft presentations that not only inform but also captivate your audience.

• In a world where the average attention span is less than 10 minutes, creating a compelling presentation requires a captivating blend of content and delivery.
• Presentations that are effective must be well-prepared and involve more than simply pictures. Essential pre-production tasks include researching your target, determining important messaging, organizing content structure, and clearly defining your audience.
• The process is made easier by Renderforest’s design tools and templates , which guarantee clear slides, uniform branding, and the addition of interactive components. Infographics, data, and visuals improve comprehension and increase the impact of presentations.
• The art of presentation requires planning a compelling hook at the beginning, audience connection, and planning time for post-presentation interaction. It’s important to develop continuously through feedback, and Renderforest’s tools help with this process by offering adjustable templates and interactive features for professional and interesting presentations.

How to Make a Good Presentation: Step-by-Step with Renderforest

Renderforest offers a variety of tools that will revolutionize the way you create presentations. It’s not just about displaying information but about telling a story in a visually appealing, memorable way. This step-by-step guide will walk you through the process of using it. Now, you may ask how to make a presentation with Renderforest? Its presentation-making tools provide tips and techniques to transform your presentation from ordinary to extraordinary. Let’s jump in and discover how Renderforest can elevate your content delivery. 

Step 1: Log In to Your Renderforest Account

Before you can start creating your presentation, you’ll need to log in to your Renderforest account. If you don’t have an account yet, it’s easy and free to create one. Simply go to renderforest.com and click on the “Sign Up” button at the top right corner of the page. You can sign up with your email address or use your existing Google or Facebook account for a quick and seamless login process.

Step 2: Select the Presentation Template

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The second step in creating a presentation with Renderforest is selecting the perfect template for your content. With over hundreds of customizable templates, you’ll find one that suits your specific needs and goals. These slideshow templates are designed by professionals to ensure high-quality visuals and easy customization options.

Step 3: Customize Your Slides

Once you’ve selected your template and logged in to your Renderforest account, it’s time to personalize your presentation. This includes adding your own content, such as text, images, videos, and audio, and customizing the overall design of your presentation. With Renderforest’s user-friendly interface, you can easily drag and drop elements onto your slides and adjust them to fit your desired look.

Step 4: Add Transitions

Visual effects are what makes a presentation stand out from the rest. With Renderforest’s presentation-making tools, you can add animations, transitions, icons and various elements to make your presentation more dynamic and engaging. These features are especially useful for keeping your audience’s attention and emphasizing important points in your content.

Step 5: Preview and Download Your Presentation

Once you have personalized your presentation to your liking, it’s important to preview it before downloading. This will allow you to catch any errors or make any last-minute changes. Once you’re satisfied with the final product, you can easily download it in various formats, such as MP4, GIF, or HTML5, for online presentations. You also have the option to share a link to your presentation or directly embed it on a website.

Effective Presentation Tips to Beat the Game

A good presentation is not merely a compilation of facts and figures. Instead, it’s a well-rounded narrative that resonates with its audience, communicates the intended message clearly, and leaves a lasting impression. A captivating presentation blends compelling content with a visually stimulating design, imbued with the personality and passion of the presenter. This article will provide you with a comprehensive guide on how to achieve this. It will be divided into three main sections: tips for the preparation stage, advice on creating and designing your presentation, and pointers for delivering a memorable presentation.

Let’s explore the art of effective presentation-making. 

Before you even begin creating your presentation, it’s crucial to understand the goal and purpose of your presentation. This will help guide your content selection and design choices.

• Clearly define your audience: Knowing who you are presenting to will help you tailor your content and delivery accordingly.
• Identify the key message: What is the main point or takeaway you want your audience to remember from your presentation?
• Do thorough research: Make sure you have reliable and accurate information to back up your key message.
• Plan and structure your content: Organize your ideas in a logical flow to maintain the audience’s attention and avoid confusion.

Renderforest not only provides valuable insights but also extends the following tips in the video below to offer you more practical tricks for making your presentations truly exceptional. Join us on this journey, and remember, every tip we share can seamlessly come to life with Renderforest’s powerful tools.

Let’s dive in and explore how to make a good presentation together! 

The Preparation Stage

Know your target audience.

What is the first step in designing an effective presentation? Understanding your audience is a critical first step in creating a quality presentation. This step involves defining who your audience is, what their interests and expectations are, and how they may perceive your topic. By gathering this information, you can tailor your presentation to meet their needs and capture their attention. You can use demographic data, surveys, and direct interaction to learn more about your audience. How to make a good presentation that resonates with the audience? It is more likely to be engaging and memorable if you use the insights gained to drive your presentation content, style, tone, and even the visual aids you choose. With Renderforest’s range of templates and design tools, you can create a presentation that speaks directly to your audience.

Research to Choose a Compelling Topic

Choosing the right topic for your presentation is pivotal in creating a compelling narrative that will grip your audience. Engage in thorough research to find a topic that is not only relevant to your audience but also one that you are passionate about. Your enthusiasm for the subject will shine through in your delivery, making your presentation even more engaging. Be sure to look for fresh angles and unique insights that can make your presentation stand out. For more inspiration, check out these creative presentation ideas .

Clear goals can guide your presentation from start to finish. What is it that you want your audience to understand, learn, or do after listening to your presentation? Is it to inform, persuade, motivate, or inspire? Once you have a clear goal in mind, you can structure your presentation to achieve this aim. Each slide, each point, and each visual element should work towards this unified objective. With a defined goal, you can maintain focus, keep your audience engaged, and ensure your key message resonates. Renderforest’s presentation-making tools can assist you in crafting a presentation that effectively communicates your goal and drives your audience to action.

Creating and Designing Your Presentation

Creating and designing a presentation is an art that combines knowledge, creativity, and understanding of the audience’s needs. A well-crafted presentation can make complex topics understandable, boring data exciting and can turn an idea into a movement. Here are some helpful tips to guide you in this stage.

Save Time with Templates

Time is a precious commodity, especially when creating a presentation. To streamline your design process, consider using Renderforest templates . These professionally designed templates offer a variety of layouts and designs that can be easily customized to suit your needs. You can alter color schemes, insert images, adjust fonts, and even add in animated transitions to make your presentation dynamic and engaging. Plus, by utilizing templates, you can ensure consistency in design and layout across all slides. Watch this video to see how easily you can create video presentations with Renderforest:

Have Consistent Branding

Creating a presentation from scratch without a design team can be daunting, but Renderforest can ease the process. Using our templates, you can ensure consistent branding throughout your presentation. The templates offer various design styles and predefined color palettes, allowing you to seamlessly blend your company’s branding into your presentation. This uniformity in design and color adds a level of professional aesthetic and makes your presentation visually appealing.

Keep It Concise

A common mistake in presentation creation is overloading slides with too much information. It’s essential to keep your slides concise, with each slide focusing on a single key point or concept. This will help maintain your audience’s attention and ensure your key message is communicated effectively. Renderforest’s design tools can help you strike the perfect balance between text and visuals.

Incorporate Interactive Elements

Interactive elements can greatly enhance the engagement and informative nature of your presentation. Renderforest’s graphic library offers a plethora of interactive elements like graphs, charts, and icons to make your pres entation more engaging. By incorporating these elements, you can present complex information in an understandable and appealing format.

Remember: Visuals Speak Louder Than Words

Visuals can greatly enhance the understanding and retention of information. Infographics, statistics, and graphic charts can represent complex data in an easy-to-digest manner, making your presentation more effective. Make sure to use visuals that align with your brand and message for a more impactful presentation.

Check out these Renderforest templates for inspiration: 

Fact-Check Everything

Ensuring the accuracy of your content is of paramount importance. Always double-check your data, quotes, and references to maintain the credibility of your presentation. An error, no matter how small, can undermine your presentation’s effectiveness and harm your reputation. Renderforest’s presentation tools can assist in formatting and organizing your references, ensuring each point in your presentation is backed by accurate and reliable information.

Giving a Killer Presentation

Delivering your presentation is where all your hard work pays off. Your message comes alive, your design captivates the audience, and your interactive elements inspire engagement. In this section, we will discuss tips for nailing the presentation delivery and maximizing the impact of your work, from practicing your delivery to seeking constructive feedback.

Practice, Practice, Practice

Getting comfortable with your presentation takes time and practice. Familiarize yourself with the flow of your slides and the key points of each. Rehearse your presentation multiple times, making sure you can articulate your ideas clearly and confidently. Renderforest’s user-friendly interface allows you to easily navigate through your presentation during your practice runs, helping you get comfortable with the transition and flow.

Start With a Strong Hook

The opening slide of your presentation sets the tone for everything that follows. It should grab your audience’s attention and make them want to hear more. With Renderforest templates, creating a strong hook is easy. The templates are professionally designed to help you create concise and straight-to-the-point opening slides that captivate your audience right from the start.

Connect With Your Audience

An effective presentation is one that resonates with the audience. Strive to understand your audience’s needs and tailor your presentation to meet them. Use language and examples they can relate to and build a connection. Renderforest’s variety of slide designs and interactive elements can help you create a presentation that truly speaks to your audience.

Allocate Time for Post-Presentation Engagement

Don’t rush off the stage (or the webinar) once you’ve finished your presentation. Allocate time for questions and discussions. This not only clarifies any doubts your audience may have but also provides an opportunity to engage and connect with them on a deeper level.

Seek Feedback

Continuous improvement is key to mastering the art of presentation. Always seek feedback post-presentation. Use the feedback to identify areas of strength and areas that need improvement. Renderforest’s “Contact Us” slides can facilitate this process, making it easy for your audience to provide their feedback.

Key Takeaways

In conclusion, creating and presenting effectively requires careful planning, designing, and delivering. With the advancements in technology, outdated methods of creating presentations are no longer applicable. Renderforest offers a wide range of presentation-making tools that can help you stand out from the crowd and deliver a killer presentation. From customizable templates to interactive elements, in this article we have examined how to make a presentation with Renderforest .

Renderforest has everything you need to create professional and inspiring presentations.

It can help you start improving your presentation skills today!

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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10+ Types of Effective Presentation Styles (Top Methods for 2024)

Do you need to make a presentation but aren't sure where to start? A good place to start is to choose your presentation style. 

After you've chosen your presentation style, choosing the template that you want to use will be easier.

In this article, you'll learn all about different kinds of presentations. You'll also discover when to use each type of presentation as well as some of the pros and cons of each.

Plus, we'll examine some professionally designed templates that work well with some types of presentations . And we'll sure some extra resources to help you learn more about presentation methods.

Let's get started!

What Is Presentation Style?

Are you asking what is presentation style? If you're planning a presentation, don't forget to consider presentation techniques and methods as part of your preparation.

Presentation style is how you give your presentation orally. When delivering public speeches or public presentations there are many different styles or ways in which you can give your presentation. 

In this article I'll cover over ten different presentation formats. I'll also give you the pros and cons of each style to help you choose which one's best for you.

But first, let's look at some great professionally designed template options that'll complement any presentation style.

Find Great PowerPoint Presentation Templates on Envato Elements

You may wonder why use a template? Making a PowerPoint presentation can take a lot of time. And it doesn’t always turn out looking how you want it to. Using a template in your presentation saves you time and ensures that your presentation turns out looking professional.

 Professionally designed templates already have presentation layout choices included. All you've got to do is add your information into the presentation layout and you're done. Templates can be easily edited to customize for your needs.

With a professionally designed template, you save time because the details are already taken care of. Designs that might take you hours to create (and wouldn't look half as good) are already there.

To find good templates, go to Envato Elements. You'll pay a low monthly fee to get unlimited access to download PowerPoint templates, graphics, images, fonts and much more.

5 Great PowerPoint Presentation Templates from Envato Elements

Here's a hand-picked list of great PowerPoint presentation templates from Envato Elements. They'll help you with many different types of business presentations:

1.  Minimalism Clean PowerPoint

Minimalism Clean PowerPoint has over 50 unique slides. Easily edit this template to suit your needs. This template is a multipurpose template. Use it for many different presentation purposes.

2.  PRESTIGE - Multipurpose PowerPoint V126

Prestige comes with 150 total slides and 30 unique slides. This template also comes with five color schemes to choose from. Easily add an image to the template by dragging and dropping the image into the image placeholder.

3.  NEXTZONE - POWERPOINT TEMPLATE

NextZone is a versatile PowerPoint template. This template comes with five premade color schemes. NextZone has a nice modern design that's professional looking.

4.  Strom PowerPoint Template

The Strom PowerPoint Template comes 30 modern slides. This template includes infographics and a picture placeholder. Strom PowerPoint Template comes with five color schemes to choose from.

5.  Koba PowerPoint Presentation

Koba PowerPoint Presentation template comes with over 100 unique slides. Icons, infographics and mockup devices are included with this template package. The Koba PowerPoint Presentation is a flexible template. Use it for many different presentation purposes.

Now, let's dive into our look at effective presentation styles.

10+ Different Types of Effective Presentation Styles

Here are more than ten common different effective presentation styles:

1. Visual Presentation Style

The visual style is great for anyone who wants to use your presentation to complement the main points of your speech. This visual presentation technique is perfect for people who have many important talking points. 

To use this technique, include a visual of what you are talking about in your presentation. You can also put graphs and charts in your presentation. 

Steve Jobs often used the visual presentation style. You can see an example of this in the YouTube video below:

Notice the visuals on the giant screen behind Jobs.

Here are some pros and cons of the visual presentation method:

Pros : The visual presentation technique is helpful if you've got a large audience. The visuals will let the audience see what you're discussing in your presentation. This style is great if you're discussing a product or something similar.

Cons : The visual presentation technique isn't for someone who doesn’t need visuals to explain what they're talking about. 

2. Coach Presentation Style

The coach presentation style is for energetic and charismatic speakers. This presentation style is a great style to use with an audience who needs to be sold on an idea. This presentation style works best if the presenter doesn't need to get into details.

Pros : The coach style allows you to connect with your audience using role-play and listener interaction. Use this style to sell an idea or sell a product. The coach-style is a great style to use in a conference type setting.

Cons : The coach-style of presentation isn't suitable if you're a naturally quiet person. In this style you don't go into details, instead, you're communicating the big picture. If you need to get into the details of what you're presenting, you might want to explore other styles.

3. Instructor Presentation Style

The instructor presentation method is great to use when you've got a complex subject to discuss. With this form of presentation high impact visuals help you get your point across to the audience. 

This presentation style is appropriate for anyone who is great at presenting and is comfortable with their subject. Former U.S. Vice President Al Gore often used this presentation method. If you want to use this presentation method, be sure to consider:

Pros : The instructor type of presentation is great if you like to use metaphors and figures of speech to help you make a point. This style is also appropriate for people who want to use impactful visuals to further your points.

Cons : The instructor type of presentation isn't meant for short presentations. A lot of preparation time will go into making or finding high impact visuals.

4. Freeform Presentation Style

The freeform presentation method doesn't use slides. This style of speaking is very impromptu. This presentation style is great for a presenter who has a short speech and knows their presentation points well. 

Here are some pros and cons of this technique:

Pros : The freeform presentation style is great for an impromptu meeting where you don’t have much time to prepare. This presentation style can also be used at networking events.

Cons : With this presentation technique if you don't know your subject matter very well it can make you seem unorganized. Freeform presentation style is better if you've got a short presentation time.

5. Storytelling Presentation Style

The storytelling type of presentation relies on stories and examples to make points in their presentation. This style is suitable if you've got a lot of time to present your topic. 

This type of presentation style is also appropriate for networking events and conferences. This presentation technique often has a question and answer session at the end of the presentation. A speaker who uses this presentation technique is neuroanatomist and author, Jill Bolte Taylor.

As you listen to the presentation, take note of the various stories that the speaker uses. By telling stories from her own life, Taylor captures the audience's attention. Here are the pros and cons of the storytelling presentation style:

Pros: The storytelling style allows you to connect with your audience through stories. With this style of presenting, it's okay to get emotional. The emotion helps you connect with your audience better.

Cons: The storytelling style is not for you if you don’t have anecdotes to tell. You also need to leave time for a question and answer session. If you don’t have time for a question and answer session, then explore other styles.

6. Connector Presentation Style

In this type of presentation, audience feedback is highly encouraged. The speaker will try to connect to the audience through their similarities. This presentation technique applies to sales presentations.

Some of the pros and cons of the connector presentation style include:

Pros : This style is great if you want immediate feedback on your presentation. The connector form of presentation typically includes a question and answer session with the audience.

Cons : In the connector form of presentation, the speaker must have similarities with their audience. If they don’t have similarities with the audience, then they're not connecting with them. This style also isn't for you if you don’t want immediate feedback on your presentation.

7. Persuasive Presentation Style

The persuasive form of presentation is where the presenter is trying to persuade the audience to their point of view. A sales pitch presentation is an example of a persuasive form of presentation. 

In a persuasive speech connecting with the audience through a similar experience or through emotion helps the audience relate to the speaker. If you're planning to use a persuasive presentation style, consider:

Pros : The persuasive presentation style is great if you use your hands a lot while speaking. This style is also great if you're selling a product.

Cons : If you don't need to persuade the audience of something, then you'll want to look into other styles. This presentation style is for people who are more experienced in presenting sales pitches or presentations.

8. Interactive Presentation Style

The interactive presentation method requires the speaker to interact with the audience in some way. The presenter can connect with the audience by passing out speaker notes or an outline before the presentation. 

The speaker could also interact with the audience by using a whiteboard or host a webinar. This style helps keep the audience engaged with what the speaker is saying. 

Here are the pros and cons and this presentation technique:

Pros : The interactive style of presentation lets the speaker pass out copies of their slides beforehand. This allows the audience to follow along with the presentation and fully absorb the information. It also gives the audience a place to jot down a few notes or questions.

Cons : The interactive presentation style is better with complicated subjects. If your subject matter is too simple the audience may not have anything to discuss.

9. Lessig Presentation Style

The Lessig presentation style was created by Lawrence Lessig, a professor of law and leadership at Harvard Law School. This presentation method requires that the presenter only spends fifteen seconds on each slide. If there's text on the slide it's the speaker’s exact words. 

This style of presentation is great if you've got to present to a large audience. The rapid pace of this presentation style can keep the audience focused and engaged.

As Lessig speaks, you'll see how quickly he moves through the various slides. Also, notice the slides that contain what he says, word-for-word.

Pros : The Lessig style of presentation is great for a presentation where you've got a lot of talking points to get through in a short period of time. 

Cons : The Lessig style is for experienced presenters. If you don't have a lot of experience presenting you may want to try a different style. This style is also not for you if your presentation requires charts and graphics.

10. Educational Presentation Style

The educational type of presentation is for a speaker who is teaching the audience. Use this style if you're demonstrating a new product. You can teach the audience about the new product you're selling or offering.

Pros : The educational presentation style is fitting if you've got videos and other visuals to show your audience. You also can put extra information on the slides that you may not verbally discuss.

Cons : It may take a while for the audience to listen to you. If you've got more than one subject to discuss it can be too confusing for the audience.

11. Data Scientist Presentation Style

The data scientist presentation style relies on facts, data, analysis, and statistical information to backup and explain their main talking points. This type of presentation is perfect when you need to pitch the idea and back it up with factual claims. It works really well in a business setting when your audience is more interested in hard data rather than storytelling.

Pros: The data scientist's presentation style helps prove a point and persuade your audience. It also helps break down complex data into a more visually appealing presentation formats.  

Cons: Be sure to include other types of slides in your presentation too. Otherwise, your presentation can come off as dry if it has nothing but data.

5 Quick Tips To Help You Choose Your Presentation Style

So now that you know different presentation formats, it’s time to settle on one. But which presentation style should you choose? Here are five quick tips that'll help you decide which presentation style would be best for your presentation: 

1. Consider the Topic of Your Presentation

First, consider the topic of your presentation. Are you presenting a body of work or are you trying to educate your audience?

This can be the single most important factor in helping you decide which presentation style to use. 

Be PowerPoint Presentation Template works well with different topics.

2. Consider Your Audience

You also need to consider your audience. Are you presenting a brand new group of people or does your audience consist of people who already know you?

If you’re presenting to a brand new audience, it’s a good idea to opt for the interactive or connector presentation styles. This ensures your audience remains engaged throughout the entire presentation. 

3. Decide On Your Call To Action

Your call to action or the purpose of your presentation is another important element to keep in mind. If you’re trying to raise brand awareness a coach or storytelling presentation would work well. But if you’re trying to secure funding or get your audience to buy your product, educational, persuasive or data scientist presentation styles might work better. 

The B2B Marketing And Sales PowerPoint Template has several effective slides that can be used for call to action slides.

4. Combine Different Styles for a More Effective Presentation

All the presentation styles above are highly effective when you’re giving a very targeted presentation. But you can also make your presentation more effective by combining different presentation styles. 

5. Save Time With a Template

No matter which presentation style you choose, start with a professional template. Not only will most of the work be done for you when it comes to design and content type, but your presentation will also look polished and unique.

Ciri PowerPoint template has a professional and clean look suitable for all kinds of presentations.

Learn More About Different Types of Presentations

Are you still wondering about presentation methods and effective presentations styles? We've got a wealth of resources on presentations and presentation methods. Here are a few tutorials you may want to review:

You may also want to download a copy of our free eBook that explains how to make a business presentation:

Download a Premium PowerPoint Presentation Template Today!

In this article, you read about different presentation techniques . So, you should be ready to start your presentation. Choose one of the presentation techniques that's best for you. Then, download a PowerPoint presentation template today to save time and ensure a professional presentation .

Editorial Note: This post has been updated with contributions from Brenda Barron . Brenda is a freelance instructor for Envato Tuts+.

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7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

Written by: Orana Velarde

The most successful and memorable presentations have one thing in common.

They all tell a story.

No matter how many facts or charts need to be presented, incorporating stories into a presentation will keep your audience focused and intrigued.

Using stories to support data is a well-known technique in all aspects of public speaking, from motivational talks to in-company sales pitches.

Here’s a short selection of 8 easy-to-edit modern presentation templates you can edit, share and download with Visme. View more templates below:

In this guide, we will look at 7 ways to structure your presentations using storytelling techniques to keep your audience engaged until the very end.

Look closely at each one to see which fits your presentation’s purpose best!

Planning Your Presentation Structure: Like Building a Lego Model

Is it easier to separate the correct pieces before you start building?  Or is it better to search in a big bucket with mixed parts for every new piece you need?

We’re pretty sure you will pick the first option.  In the beginning, it might seem like this option would take longer, but the opposite is true.

The first step to a successful presentation structure is to brainstorm your ideas and combine them into a rough draft. But first, consider the message you want to relay to your audience.

RELATED: A Non-Designer's Guide to Creating Memorable Visual Presentations

The Message

What is the message you want to convey with your presentation?

A good starting point is to decide if it will be informative, entertaining, inspiring or persuasive.

In a business setting, you might want your presentation to do two of these things: inform and persuade. If you are a mindset coach for companies, then you might want to entertain and inspire.

The main message should be easy to grasp from the title on your first slide. Think of an appropriate way to word what you want to give your audience in one or two sentences. This can of course be changed later, but having a preliminary title will help get your ideas in order for what comes next.

RELATED: 150+ Presentation Topic Ideas for Students [Plus Templates]

Once you know which direction your presentation will take, it’s time to jot all your ideas down on paper to create a presentation outline and rough draft of all the points you will cover.

7 Ways to Structure Your Presentation

Now that the brainstorming and rough draft are out of the way, it’s time to start structuring your presentation. This is when we introduce the storytelling aspect into the equation.

All the information you have gathered and organized in your rough draft now needs some attitude to really get your message across.

We are going to look at 7 different styles of storytelling structures that work great for presentations. They all have a different style of delivery and cadence. Choosing one for your presentation will depend on your message and who your audience is.

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Fact and Story

The first structure we will look at is Fact and Story . The premise is that the presentation moves back and forth between facts and stories.

Presentation guru Nancy Duarte wrote about this presentation structure in her book " Resonate ." She suggests that mixing storytelling with the relay of facts can help your audience stay interested until the end of your presentation.

According to Duarte, this type of structure should start off with an initial setting of the present reality: the “what is.” From there, an invitation to adventure is presented and the first instance of “what could be” is told as a story to illustrate how the initials facts can be improved.

This comparison of presenting the facts as what they are at the present moment with stories that show how things could be improved is what keeps your audience interested and waiting for more.

The conclusion should end at a high point, considerably higher than where it began. The audience should feel like they learned something and, at the same time, inspired to change.

This structure maintains a level of suspense and excitement, perfect for presentations that need to inspire AND inform.

This TED talk by David McCandless about the The Beauty of Data Visualization is a perfect example of the Fact and Story structure. He presents a collection of data visualizations which he created himself, along with a story of why he chose each particular set of data.

The topics he chose were extremely relevant to our present day and the audience related to all of them. The personal stories added to the intrigue and the audience left feeling like data visualizations are not only beautiful but also quite important.

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The Explanation

According to Gavin McMahon, co-founder of fassforward Consulting Group , the presentation structured labeled as The Explanation is meant to teach new insights and abilities.

Its main purpose is to inform about a process or plan to either fix a problem or learn something new. A good way to incorporate storytelling into the structure is to show the progression of the facts along with the progression of a story.

The presentation progresses in an upward motion following these steps:

• The Lay of the Land shows how things stand right now, what the destination is and how you plan to get there. The point is to get the audience excited and on board as quickly as possible by showing them the entire process straight up. Tell a story that relates directly to the introduction. Better yet, start with a story.
• The Roadmap is a visual map of how you will get to the final destination and reach the resolution. Set the audience on the right track.
• The First Step begins the adventure to get where you want to go.
• T he Next Steps is the middle section of the presentation, where all the steps are laid out one by one.
• Almost there is the catharsis where you look back at how much has changed and progressed since the first step.
• The Arrival is the celebration of the end of the journey. The audience should feel like they have learned something new and gained new knowledge.

The Explanation structure can be used for presentations by consultants that want to teach new ways of doing things inside a company or department. It could also perfectly fit in a sales meeting where a presenter can explain their process of a masterful sales plan.

This TED talk by Amy Cuddy about how your body language shapes who you are is a great example of an Explanation structure. She tells us about her experiment on power poses and how they can affect the outcome of a difficult situation.

The presentation starts off with a discussion on the natural animal and human condition of power and ends with a personal invitation to change your life with a 2-minute practice of power posing.

If you are a lover of the show "Grey’s Anatomy," this is the idea behind the power pose that the neurosurgeons do before a big procedure.

As you know, a pitch in the business sense is when a presenter uses the power of a presentation or speech to convince the audience of something he/she believes will improve a system or solve a problem, according to Gavin McMahon, co-founder of fassforward Consulting Group .

The Pitch presentation structure is like a climb uphill that takes you over a hurdle and on to a positive resolution.

It shows how the presenter’s idea can really improve a situation. By using a real and relatable story, the pitch makes more sense and feels more important.

• The Wind Up is a quick summary of what’s going on right now to presents the facts in a way that is easy to grasp and relatable to the audience.
• The Hurdle presents the problem that needs to be solved . Relay the problem with a story so that the emphasis is doubled.
• The Vision presents a glimpse into the main idea on how the problem can be solved.
• The Options is the moment when two different options are laid out as possibilities to solve the initial problem. The idea is to give an average option first, followed by a great option second. If there have already been tests and experiments to prove these facts, then these are the story.
• The Close is the point where the ideal option is presented as the best and only option.
• The Fine Print tells the audience exactly how the problem will be solved, the steps that need to be taken and the tasks to be resolved.
• The Hook is the uplifting conclusion to the presentation which relays an added bonus to the solution of the problem.

Use The Pitch presentation structure when you want to convince someone that your idea is the best for their problem. This structure also works when a new startup is looking for new funding or sponsorship opportunities.

This TED talk by Enric Sala about how to turn the high seas into the world’s largest natural reserve is a great example of a Pitch structure. He starts off with a story of how a group of fishermen revived an area of the ocean by stopping all the fishing there and turning it into a natural reserve.

Ten years later, that piece of ocean makes more money from scuba diving tourism than it ever did from fishing. He continues to talk about the same problem at a larger scale, the diminishing supply of fish and the destruction of the oceans.

His pitch to solve the impending problem is to turn the high seas into a natural reserve. He finishes by telling the audience that the plan is being pitched to the UN and that every individual can help their country abide by the new agreement if it goes through.

There is a well-known structure in literature called “The Hero’s Journey” which follows the plight of a main character from the beginning of a story to the end and leaves the reader feeling like they've learned a lesson they will never forget.

This type of presentation structure, The Drama , has a strong storytelling aspect. This is often used to tell the story of an influential company from founding days, through trials and tribulations, and then finishes with an inspiring show of success.

Another perfect presentation for The Drama structure is an inspiring personal story.

These are the steps of a Drama style presentation structure:

• One Fine Day . The introduction sets the stage with a situation where things are not perfect but just average. Imagine as if it were the first page of a book, where the setting is laid out and the audience gets an idea of a time and place.
• The Challenge. Suddenly a problem appears that can’t be ignored. The things that need to be solved are presented as a challenge.
• Descending Crisis . At this point, the problem is attacked head on but things gets worse until it hits rock bottom.
• Rock Bottom. When all seems lost and everything is at its worst, the story arrives at a standstill. As an added bonus, the presenter can pause for effect.
• The Discovery . This is the moment when a glimmer of light shows up and there is a discovery, a new way of resolving the problem.
• The Rise . By discovering new abilities, the problem can be tackled in a positive way.
• The Return . Not only are the problem and challenge resolved, the character and the audience break through and reach an unexpected happiness threshold, opening the world to a whole new range of possibilities.
• The Lesson . The conclusion is reached with an unforgettable lesson and resolution. The audience will feel inspired, informed and entertained.

This TED talk by Adam Driver about his journey from Marine to actor is the perfect example of The Drama structure.

He begins the story by telling the audience about what his life was like before he joined the Marines and what drove him to do it.

He tells how the Marines became his family, and closest friends. Then, right before deploying to Iraq or Afghanistan, he had an accident that separated him from the Marines for good.

He continues to explain how he went on to become an actor, followed by the creation of his project to unify theater with military service.

His talk ends with an example of the theater pieces he coordinates to be presented at military camps. Listeners are left with their hearts full of a newfound hope for humanity.

RELATED: This Classic Storytelling Model Will Help You Give a Mesmerizing Presentation

Situation - Complication - Resolution

According to Gavin McMahon , co-founder of fassforward Consulting Group, most presentations in the realm of B2B sales and business consultancy follow the Situation - Complication - Resolution structure. It is a three-element storyline linked by the words  but  and  therefore .

The starting point is The Situation , where current conditions are shown in an unbiased and transparent way. The situation connects to the next step through the word but .

A simple example: Our home decor company is selling pretty well this month, but…

This is when The Complication is presented.

In the above example, it could look something like this:

Our home decor company is selling pretty well this month, but  … we have been spending too much on international shipping.

When presenting The Complication , use facts to prove it. Present it as the challenge that needs to be overcome. The Complication is a low point, but from a low point we can only go up.

The final destination is The Resolution , which is connected to The Complication with the word, therefore .

Our home decor company is selling pretty well this month, but we have been spending too much on international shipping. Therefore,  we need to start using a new company that has a better price range and great service.

Back up all of your information with real facts and proof.

Situation - Opportunity - Resolution

A similar structure to the one above, the Situation - Opportunity - Resolution  replaces  Complication with   Opportunity . This three-part structure is also joined by the words  but  and  therefore .

The difference is that instead of the movement going down and then up, it goes slightly up and then levels out.

This structure is perfect when you need to show that something is not that hard to fix; that the problem might not be so big after all and that the solution is easy to grasp.

A presentation that follows this structure could turn out to be quite short, if only the facts are presented, but that would leave the audience feeling like “is that it?” Adding an interesting story to help the audience relate makes the overall presentation more effective.

This TED talk by Adam Galinsky about how to speak up for yourself is a perfect example of the Situation - Opportunity - Resolution presentation structure. He starts off by saying: “Speaking up is hard,” and instantly everyone in the audience can relate.

He gives a few personal stories about times when he should have spoken up and others when he shouldn’t. He gives contextual proof and explanations about how sometimes we feel powerless, other times powerful, and how this affects if we speak up or not.

His solution to the problem is not a huge effort but rather a personal mindset change. The presentation ends with an inspiring quote by the speaker’s father which leaves the audience feeling like they will know exactly when it’s the perfect time to speak up, or not.

Hook, Meat and Payoff

This presentation structure, like The Drama, is deeply founded in the art of storytelling. While the Hero’s Journey is more of a literary technique,  Hook, Meat and Payoff is more like a spoken-word progression.

The idea is that with the Hook , the presenter gives the audience a sense of place and time, plus a situation that will put them at the edge of their seats, wanting more.

The Meat is the middle section and usually the longest part of the presentation where the story progresses and all the information is relayed in an interesting and inviting way.

The Payoff is the inspiring conclusion that circles back to the beginning and leaves the audience feeling inspired.

It's like when you come out of the movie theater: You feel better about yourself and the world around you, as if you've learned something important that will make your life a little better.

This TED talk by Jill Bolte Taylor about her stroke of insight is a perfect example of a Hook, Meat and Payoff presentation structure.

One of the most famous TED talks of all time, this presentation starts with her personal story of the time she suffered a brain hemorrhage and stroke.

She is a neuroanatomist; she studies brains for a living. Her experience of having a stroke is one of the deepest stories you'll ever hear about the union between science and spirituality.

Her presentation hook, a real human brain which she shows to the audience, very much grabs your attention. The meat of the talk is also entertaining and interesting; she has the audience laughing and crying right along with her.

In the end, she recounts the moment when she felt her body die and then woke up feeling like she was a different person. She had lost all capacities with the stroke, and it took her eight years to learn to talk and walk again.

The Payoff is her invitation to everyone to feel like they have Nirvana at their fingertips, that being conscious of the world around us is not an impossible task.

RELATED: 7 Storytelling Techniques Used by the Most Inspiring TED Presenters

Make a Storyboard

Now that we've looked at the seven different ways that you can structure your presentation with storytelling techniques, it’s time to make a storyboard.

A storyboard is what film makers use to set up the structure of their movie before filming it. It is created with the help of the screenplay, following the flow of the story. Each rectangle in the storyboard is a scene in the film.

Presenters use this process of storyboarding to set up their presentations because it really helps with productivity. A storyboard is essentially a visual draft of your presentation.

(A note for the “un-artistic”: Don’t worry about things looking amazing right now! Uneven squiggles and weird shapes work the same way as perfect squares. The designed and finished look will come later when you set it all up in the Visme editor.)

As you add the story aspect to your presentation, make sure you don’t get too wordy and try using visuals instead of too much text. Use one or two sentences at most for each slide.

The best way to make a storyboard is with index cards, using each card as a slide. You can add things or easily take them away before you even start to design the final draft.

If it makes things easier, you can take a look at some presentation templates in Visme to see how we've created different slides. This might visually inspire the cards in your storyboard.

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Build it with Visme

You are now ready to move on to the final step: building your presentation with Visme. Okay, you can create it with whichever presentation software you like, but we think you'll conclude Visme is one of the best choices out there.

Promotions aside, it’s time to bring it all to life.

First, open a new presentation canvas, then choose a template or start from scratch. When you start from a blank canvas in Visme, you can add pre-built slides one by one from the slide library.

Create your slides by following the storyboard. For an added bonus, you can use animations, videos and audio to make your presentation unique.

Record your own audio and voiceovers within Visme

If your presentation is meant to be seen on its own, online or sent as a scrollable PDF, there might need to be more text than on a visual presentation which accompanies a speech. You can try animating the text so it's not just a big block of words.

Using audio also helps, but if the viewer has their computer on mute, they might miss it. Make sure your first slide gives the instruction to turn up the volume.

If your visual presentation is going to be used as a backdrop for a speech, you can forgo some of the text and make it more visual.

Remember to rehearse your speech along with the slides so it all flows seamlessly. TED speakers suggest you rehearse a spoken presentation at least 10 times until it flows naturally.

If you need more help with your presentation design, don't forget to grab our free e-book below.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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Blog Data Visualization 5 Foolproof Presentation Layout Ideas You Should Use

5 Foolproof Presentation Layout Ideas You Should Use

Written by: Eugene Cheng May 19, 2023

Creating a presentation from scratch may sound like hefty work but with the right presentation layout, you’re basically off to a good start. 

Then again,  you don’t actually have to design your presentation from scratch. Not when you can find countless ready-to-use presentation templates that are designed to blow your audience away just a search away. 

But sometimes, having too many options can be a problem too. So here’s a collection of Powerpoint presentation templates along with tips for creating different types of presentations that you should totally check out.

Now, no more chit-chat – it’s time to dive right in and create the ultimate slide layout for an awe-inspiring presentation!

What is the layout of a presentation?

A presentation layout refers to the arrangement and organization of various elements within a presentation. It involves the placement of text, images, graphics, and other visual components on slides to effectively communicate information to the audience.

When it comes to delivering an effective presentation, the layout plays a crucial role in capturing and retaining your audience’s attention. A well-designed presentation layout not only enhances the visual appeal but also helps convey your message clearly and coherently.

A good presentation gets things moving – check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

The next question is — what makes up a presentation layout that can elevate your presentations to the next level? 

Top 5 tried and tested presentation layout ideas you should try

There have been numerous articles published online about how you can start upping your presentation design game. Most of them offer you some presentation ideas , but when you’re rushing to put something together quickly, can you really afford to spend time fiddling with presentation software?

At my company HighSpark , we develop presentations on a daily basis and we’ve found a way to significantly reduce the guesswork required to put together solid presentations .

One of the ways is by reusing proven presentation layouts that work.

Here are five presentation layout ideas that we’ve used time and time again to build awesome presentation slides in record time. Check out these presentation templates to use our layouts easily.

1. Presentation layout following the rule of three

The “rule of three” has been widely used in many mediums of communication to increase memorability and engage audiences. Similarly, if you want to take advantage of the rule of three, splitting the slide into three equally sized sections is an easy way to build layouts for a variety of purposes.

Team slides

Since team slides generally showcase the professional experiences of founders or teams. Splitting your slide into thirds will leave just enough space for a headshot, as well as bio information for each of the team members.

This three-part layout is also commonly used for pitch deck designs , where startups showcase their core founding team and advisors.

Remember you don’t want a boring pitch deck design to cost you opportunities!

This layout is also used when showing the steps in a process or timeline:

Big pointers

There will be instances where you have big distinctions as headlines that you’ll need to display on your presentation. These points are usually followed by additional evidence or information to support your stance.

For example, a “pointer” in this case could be: “China: The Next Big Economy”, followed by a statistic supporting that point.

When showcasing a few different statistics, it can be challenging to decide on a layout that will make data more interesting. If you’re using charts or icons to represent your data visually, having the visuals up top, accompanied by text below, is an easy way to make data more interesting.

So you get the gist. By using a simple three-part presentation layout, you’ll be able to organize content in a variety of ways, limited only by your imagination.

2. Left image, right text presentation layout

As dictated by the Picture Superiority Effect, pictures are more likely to be remembered than words . Pictures command attention more quickly. If you use more visuals than text in your presentation, your audience will be six times more likely to recall what you were talking about.

Having your pictures on the left side of your slide offers a comfortable eye-flow for your audience. Images have inherent meanings associated to them (if I asked you to think of a chicken, you’d probably think of a bird and not the letters “C-H-I-C-K-E-N”).

Using larger images lets you reduce the amount of words on your slide, especially if you’re telling a story.

There is no hard and fast rule for how big the proportions need to be, but what I’ve found works really well is to:

• Make the words on your slide as concise as possible
• Size the text to a minimum 12-point font and above
• Take a look at how much space you have left for your image, then pick the most ideal image

Some of the best types of images to use for presentation design are…

Images with faces

Using faces in your presentation helps to build trust with your audience. We’re “hardwired” to recognize human faces since birth, and that’s why they’re widely used in marketing content. For instance, having a “hero-character” helps viewers to imagine themselves in the character’s position.

For example, this character: “Neel” is used to demonstrate the need for a financial management platform.

The startup using this presentation is creating financial solutions for a very specific group of people: middle-class Indians. Using this image of “Neel”, the audience can very quickly understand the segment the company is trying to serve.

Using faces also helps you frame text, especially if the person is “looking” in the right direction. Our eyes naturally gravitate towards where the human figure in the image is looking towards.

Images with large whitespace

In the field of design, whitespace is used to reference how empty space is used for functional and aesthetic purposes. Certain images are more pleasing to the eye because of the space around them. It’s the reason why you find certain paragraphs of text on a website hard to read, because of the lack of space between the lines.

Having more white space means that you’ll have more room to play around with text, icons and other information that you might need to include on the slide.

Generally, if you pick an image with a lot of empty space, placing text at any of the intersecting “power points” that follow the Rule of Thirds will ensure an aesthetically pleasing slide overall.

One of the most famous examples of someone using white space with only text is Steve Jobs and his famous WWDC presentations.

You’ll notice that there’s a lot space in the slide–this draws your attention to the headline and avoids inundating the audience with visuals.

Images with a clear focus

Using images that are too busy will hinder your viewers from honing in on the information or visuals that matter. Picking images that have blurred backgrounds or a sharp focus on a specific subject can help to reduce noise.

3. Presentation layout with full bleed and whitespace

When you’re using evocative full bleed images to tell stories, as seen in presentations by orators like Elon Musk and TED speakers, you may want to include a few words to give the image context.

Elon Musk used full bleed images of pollution and satellite images of the Earth during his PowerWall presentation .  This helped to bring attention back to himself and also highlighted the very real problems that they seek to solve with their products.

This shot from a TED presentation also demonstrates how you can tell stories using images and a little bit of text for context.

There are three simple ways to include words on full bleed images…

Split your slide into nine parts

Split your slide into nine equal parts. Place any elements of focus at any of the four points where the lines intersect. This is a photography technique that applies to presentations too.

Frame text with a shape

If there isn’t enough contrast between the background and your text, consider using shapes to frame the text. This way, your audiences can still read the text and be able to see the image of interest as well.

Use empty space

If your full bleed image has empty space, it’s the perfect area to place your text without too much guesswork.

When picking font colors, a trick to pick something that’ll look good is:

• Having adequate contrast with the background
• Picking colors directly from the image itself!

For example, the picture you see below is of a mountain with quite a bit of whitespace above the photograph.

So, assuming we’re putting our text where the clouds are, we just have to pick a color that is darker than the background (in this case, the background is white).

Instead of just randomly selecting a color, we’ll select the turquoise color of the moss that is on the mountain in the picture, as well as the grey of the mountain itself.

The result is that you’ll have a very consistent-looking slide with colors that work well together.

4. Horizontal split presentation layout

By splitting your slide equally using horizontal bars, you can instantly see a usable layout for your information. It doesn’t take much guessing to know where you can place content in these cases. Just fit it to the grid you made.

This is similar to the three-part layout but allows for a different kind of representation of information.

Here are some examples of how a horizontal split can be used:

This presentation layout idea works great when you have:

• An image representing each of your points
• A heading for each point, when there are no more than four points (otherwise there won’t be enough space on the slide)
• Body text that might be a little too dense to put into a vertical grid layout

For example, you could use this layout in a team slide within an investor pitch deck, where you simply have too much information about the founders to force into a tight space.

Learn how to customize this presentation:

A horizontal split layout can also be used as an alternative to bullet points when you are listing the benefits of a product, or spelling out a timeline of execution:

5. Centred callout presentation layout

There will be instances where you need a big callout (a specific and short message). For example, it’s great to have big callouts for “thank you” slides when ending a presentation .

A great way to do this is to either pick a background image with contrasting space or to add the color contrast on your own using gradients.

When picking font colors for your callout, always ask yourself:

• Will people be able to see it?
• Is there adequate contrast?

How to pick fonts for your callouts

There are many different font types . There’s sans-serif fonts (fonts with no line embellishments, i.e. Arial, Helvetica), serif fonts (fonts with line embellishments, i.e. Times New Roman), and scripts (hand-written cursive or fanciful typefaces).

These fonts all communicate different personalities based on your audience. Naturally, you wouldn’t use Comic Sans when presenting to an executive audience, would you?

Fancy fonts that are harder to read have been shown to promote better recollection . If you only have a few words on your slide, using a script can help to bolster this effect.

However, to be on the safe side, if you’re not sure whether you can keep your words brief, it’s better to stick to more legible fonts where people can easily make out the letters.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

When faced with a blank slide, keep in mind these distinctions so that you’ll put together functional, aesthetic slides:

• Think about how much content you need on your slide. That will limit or expand your layout options. If you have three big points, use a horizontal or vertical layout split, it’s easy and fuss-free.
• If you have the prerogative to keep your presentation brief, use larger images for callouts, to take advantage of the “picture superiority effect” for better audience attention and recollection.
• When picking images for your slides, try to pick ones with more whitespace and, if humans are concerned, ones with faces. This gives you more layout options as well as helps to build rapport with your audience.
• Always ensure there is adequate contrast between your text and the background. If there isn’t, either add a shape or gradient to make the words legible.
• When laying out elements or text, be deliberate. Use the rule of thirds and try not to choose too many fonts.

There you have it! If you ever find yourself stuck with layouts when preparing a presentation, refer back to this article and start moving from there. Any questions? Do leave a comment!

• 20+ Presentation Templates and Design Best Practices to Keep Your Audience Focused
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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

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Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

Ready to get started?

• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

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Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Microsoft 365 Life Hacks > Presentations > How to create effective presentation handouts

How to create effective presentation handouts

Whether you create presentations for school, work, or clubs, distributing handouts makes an impression and amplifies your message. The benefits are twofold: putting together a handout prepares you for your speech and allows your audience to retain the information better.

You can put together handouts easily. Learn what to include to ace your next presentation.

Why are presentation handouts important?

Creating handouts help you prepare what you want to say . They also set expectations for your audience members and allow them to focus more on your speech because they don’t have to take such thorough notes.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

If you want to create an effective presentation handout, here’s what you should include.

1. List the key points of your presentation

To create a strong presentation handout, list the key facts from your speech. Keep it simple—you don’t need to rewrite your entire presentation. Remember, you’ll discuss a lot of the material in your slides as well. Listing out your presentation’s key points help your listeners reflect on the information later. By reading your presentation’s key points, your audience may also come up with or remember the questions they want to ask you at the end of your talk.

2. Include your sources

Effective presenters back up their information with sources, especially in science and history-related fields. Providing sources encourages your audience do more research on their own time. You can also provide further reading in your handout, like books or article links, if you aren’t able to cover everything in a single lecture.

3. Make your presentation handout professional

A professional-looking presentation handout establishes your credibility and authority with your audience. When presenting for work or an organization, include your logo on your handout.

You don’t have to be a graphic designer to create an attractive presentation handout—explore dozens of free Microsoft Word templates you can use to polish your handout.

4. Include white space

Not everyone comes prepared for a presentation. Leave white space in your handout so your audience can take notes on what you say. They can also use this space to write down questions they want to ask you, so they don’t forget them by the end of the presentation.

5. Include your contact information

Audience members may want to ask you questions about your presentation later. Include information like your name, job title, website, and email so your audience can contact you in the future.

6. Proofread your handout

Before you print out or email your presentation handouts, make sure to thoroughly proofread everything first. Are your sources spelled correctly? Are there any typos in your email address or links? Do the key points correspond with your presentation? Taking the time to review your handout before finalizing it will ensure it’s a quality handout.

Creating a presentation handout will make your presentation stronger and the information easier to digest. Are you feeling nervous about an upcoming presentation? Learn how to calm presentation anxiety .

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Steps to Plan Your Presentation

Delivering an effective oral presentation is an essential skill for sharing your research findings with an audience. Tailoring your presentation to your audience, preparing for technical issues, and engaging your listeners with clear, concise content are crucial for the success of your research project. This guide provides comprehensive advice on how to prepare, what to include, and common pitfalls to avoid, ensuring your presentation is impactful and memorable.

For further assistance, contact the Office of Undergraduate Research for individual consultations.

What You Need To Know

 Purpose

The purpose of an oral presentation is to share your research with an audience, typically through PowerPoint or Prezi. It is typically a synopsis of your research. If you've conducted a study, you will probably address the following topics:

• Background research on your topic (with citations to past studies)
• The rationale for your study (how does your study address a gap in the literature?)
• Hypotheses/research questions
• Methodology
• Results (graphs are more interesting than tables or words)
• Conclusions (for example, the implications or applications of your research, limitations, future research directions, a concise summary of your main findings, concluding thoughts)
• References and Acknowledgements (such as grant support, a faculty advisor if he/she is not an author on the presentation, assistance from others who are not listed as authors)

If your scholarship is in a different form (e.g., a film analysis, a presentation of a creative work), the structure will likely be a little different, but in all cases, it should be clear to the audience what the main goals of your research are, why it's important to do this work, and what you found in your research.  

Preparation

• First, make sure you know how much time you have; it is common for oral presentations at conferences to exceed the time limit. Prepare a presentation that is a little shorter than the allotted time to allow for questions and other comments.
• Think about your audience: Will they understand technical terms, jargon, and acronyms? Will they be mostly undergraduates or professors in the field? You should tailor your presentation to your expected audience.
• Think carefully about your central message. What do you want the audience to know by the end of your presentation? Most people will only remember a few take-home points from your carefully constructed presentation (if that!). There's no point in getting bogged down in minutia that the audience can't really process anyway.
• The most important parts are the beginning (to draw the audience in) and the ending (to wrap up, to inspire). Put some thought into how to make these parts of your presentation have impact.
• Think about your speaking style; can you speak loudly and clearly? Can you modulate your voice appropriately, or do you tend to sound monotone when you give presentations? Consider working on your public speaking skills if it's needed; consider joining Legacy Owls Toastmasters Club  for this purpose and check out Toastmasters International public speaking tips .

 Plan for the Unexpected

• Will the conference provide computers or do you bring your own laptop?
• Will there be internet available?
• How reliable is the internet?
• Will there be speakers or a way to use audio (if necessary)?
• Back up your presentation in at least two places (e.g., flash drive, Dropbox, email it to yourself).
• When you prepare a presentation on a Mac and then use a PC (or vice versa), be aware that sometimes things look different.
• Bring a printed copy in case the technology fails, or have a tablet/laptop with you.
• Find the room early, and check out the technology so you’re familiar with it.

What to Avoid

It is usually not required that you use visuals for your presentation, but a PowerPoint or Prezi can often help the audience follow along with your research.

If you use PowerPoint or Prezi:

• Avoid the temptation to put too much text on your slides; the audience can get bored or overwhelmed and might not be able to clearly see all the words if you've used a small font (less than 20-pt is considered "small"). 
• Avoid font types that are hard to read or look unprofessional.
• Avoid putting words on a busy powerpoint background that makes the words hard to read.
• Avoid using font color that doesn't contrast with the background (in other words, your audience can't read gray text on a black background). 
• Avoid tables and graphs that have too much information - you can recreate those tables and graphs with just the most important information instead.

Also, consider your verbal and physical presentation:

• Avoid reading your slides to the audience.
• Avoid reading from prepared notes; the audience will maintain interest better if you can speak extemporaneously directly to them. It's also hard to make eye contact with the audience if you are reading.
• Avoid distracting behaviors or verbal tics (“um,” “like,” “uh”).
• Dress appropriately for the occasion.
• Consider your body language (e.g., arms crossed can come across as you not wanting to be there).

Ways to Stand Out

• Embrace a "Presentation Zen" style: simple (not simplistic), clean, and powerful.
• Have interesting, high-resolution images on your slides.
• You could connect your research to recent events (perhaps asking the audience to summarize the recent event).
• You could ask specific questions throughout the presentation.
• You could poll the audience on a topic relevant to your presentation (perhaps even using a free resource such as Socrative or Poll Everywhere ).
• You could insert a powerful quote into your presentation (perhaps at the beginning or end).
• You can show a short video to illustrate something important about your topic.
• The point is not to be gimmicky; the point is to keep your audience interested and engaged (especially when the audience has been listening to oral presentations all day and might be tired). Be aware, though, that different disciplines have different conventions regarding what is and is not appropriate for an oral presentation; be sure to ask your research advisor for advice first.
• Showing enthusiasm for their work
• Being energetic
• Using emphasis on certain words
• Using hand gestures to keep the audience engaged

Handling Audience Questions

• Be sure to leave some time at the end.
• If a questioner is soft-spoken, repeat the question so everyone hears.
• Avoid long, meandering answers.
• Don’t make something up if you don’t know an answer. Offer to look it up and get back to the person, and be open to someone in the audience knowing the answer.
• Give positive reinforcement to questioners (smiling, nodding, “that’s a good question”).
• If someone is attacking you or otherwise being rude, remember that this usually comes from someone who wants to show off or appear smart in front of everyone The other audience members will recognize the rudeness and be on your side! Stay calm, answer as best you can, and acknowledge it when he/she makes a good point (smiling and nodding can disarm an attacker).
• People will often talk to you right afterwards; try to avoid running out right after your presentation if you can help it.
• Audience members may email for a copy of your presentation or to ask further questions; be sure to follow up with them.

Conclusions

If you have been accepted to present your research at a conference, congratulations! This is a great honor, and you should be proud of this accomplishment. If you would like an individual consultation with someone from the Office of Undergraduate Research about your presentation, please do not hesitate to contact us at [email protected] .

Other online resources to check out include:

• Presentation Tips (Prepare, Design, Deliver)
• 18 Tips for Killer Presentations

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