methodology phd thesis

CHAPTER FIVE RESEARCH DESIGN AND METHODOLOGY 5.1. Introduction Citation: Lelissa TB (2018); Research Methodology; University of South Africa, PHD Thesis

December 2018

University of South Africa

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What Is a Research Methodology? | Steps & Tips

What Is a Research Methodology? | Steps & Tips

Published on 25 February 2019 by Shona McCombes . Revised on 10 October 2022.

Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.

It should include:

The type of research you conducted
How you collected and analysed your data
Any tools or materials you used in the research
Why you chose these methods
Your methodology section should generally be written in the past tense .
Academic style guides in your field may provide detailed guidelines on what to include for different types of studies.
Your citation style might provide guidelines for your methodology section (e.g., an APA Style methods section ).

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How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, frequently asked questions about methodology.

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Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .

It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.

You can start by introducing your overall approach to your research. You have two options here.

Option 1: Start with your “what”

What research problem or question did you investigate?

Aim to describe the characteristics of something?
Explore an under-researched topic?
Establish a causal relationship?

And what type of data did you need to achieve this aim?

Quantitative data , qualitative data , or a mix of both?
Primary data collected yourself, or secondary data collected by someone else?
Experimental data gathered by controlling and manipulating variables, or descriptive data gathered via observations?

Option 2: Start with your “why”

Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?

Why is this the best way to answer your research question?
Is this a standard methodology in your field, or does it require justification?
Were there any ethical considerations involved in your choices?
What are the criteria for validity and reliability in this type of research ?

Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .

Quantitative methods

In order to be considered generalisable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.

Here, explain how you operationalised your concepts and measured your variables. Discuss your sampling method or inclusion/exclusion criteria, as well as any tools, procedures, and materials you used to gather your data.

Surveys Describe where, when, and how the survey was conducted.

How did you design the questionnaire?
What form did your questions take (e.g., multiple choice, Likert scale )?
Were your surveys conducted in-person or virtually?
What sampling method did you use to select participants?
What was your sample size and response rate?

Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.

How did you design the experiment ?
How did you recruit participants?
How did you manipulate and measure the variables ?
What tools did you use?

Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.

Where did you source the material?
How was the data originally produced?
What criteria did you use to select material (e.g., date range)?

The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.

The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on 4–8 July 2022, between 11:00 and 15:00.

Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.

Qualitative methods

In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.

Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)

Interviews or focus groups Describe where, when, and how the interviews were conducted.

How did you find and select participants?
How many participants took part?
What form did the interviews take ( structured , semi-structured , or unstructured )?
How long were the interviews?
How were they recorded?

Participant observation Describe where, when, and how you conducted the observation or ethnography .

What group or community did you observe? How long did you spend there?
How did you gain access to this group? What role did you play in the community?
How long did you spend conducting the research? Where was it located?
How did you record your data (e.g., audiovisual recordings, note-taking)?

Existing data Explain how you selected case study materials for your analysis.

What type of materials did you analyse?
How did you select them?

In order to gain better insight into possibilities for future improvement of the fitness shop’s product range, semi-structured interviews were conducted with 8 returning customers.

Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.

Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.

Mixed methods

Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.

Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods here.

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Next, you should indicate how you processed and analysed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.

In quantitative research , your analysis will be based on numbers. In your methods section, you can include:

How you prepared the data before analysing it (e.g., checking for missing data , removing outliers , transforming variables)
Which software you used (e.g., SPSS, Stata or R)
Which statistical tests you used (e.g., two-tailed t test , simple linear regression )

In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).

Specific methods might include:

Content analysis : Categorising and discussing the meaning of words, phrases and sentences
Thematic analysis : Coding and closely examining the data to identify broad themes and patterns
Discourse analysis : Studying communication and meaning in relation to their social context

Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.

Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.

In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .

Quantitative: Lab-based experiments cannot always accurately simulate real-life situations and behaviours, but they are effective for testing causal relationships between variables .
Qualitative: Unstructured interviews usually produce results that cannot be generalised beyond the sample group , but they provide a more in-depth understanding of participants’ perceptions, motivations, and emotions.
Mixed methods: Despite issues systematically comparing differing types of data, a solely quantitative study would not sufficiently incorporate the lived experience of each participant, while a solely qualitative study would be insufficiently generalisable.

Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.

1. Focus on your objectives and research questions

The methodology section should clearly show why your methods suit your objectives and convince the reader that you chose the best possible approach to answering your problem statement and research questions .

2. Cite relevant sources

Your methodology can be strengthened by referencing existing research in your field. This can help you to:

Show that you followed established practice for your type of research
Discuss how you decided on your approach by evaluating existing research
Present a novel methodological approach to address a gap in the literature

3. Write for your audience

Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.

Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.

Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. interviews, experiments , surveys , statistical tests ).

In a dissertation or scientific paper, the methodology chapter or methods section comes after the introduction and before the results , discussion and conclusion .

Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

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Library Guides

Dissertations 4: methodology: start.

Introduction & Philosophy
Methodology

The Methodology Chapter

The methodology chapter flows organically from the literature review. This means that at this stage you should have reviewed the literature in your field of study, analysed research that has been conducted and highlighted how it was conducted. In turn, this should reflect the foundation of your own project as you will have to link it to your chosen research method.

The methodology chapter also involves describing your method in detail and justifying the approach you are going to adopt, taking into consideration the limitations and ethical implications of your model. Your description should be detailed enough that someone reading your methodology can recreate your approach.

Therefore, the methodology requires you to:

describe your methods
demonstrate a clear connection between your research question (or hypothesis) and the means by which you will reach your conclusions
present justification (strengths) and limitations (weaknesses) of your methods

What are Methods & Methodology?

Methods

In order to appreciate what methods are, let us remember what research is about. Research can be summarised into three points (Cottrell, 2014, p9):

A question

Methods of arriving at an answer

The answer

Thus, methods are the means to research and answer the research question, or test the hypothesis. Methods include techniques and procedures used to obtain and analyse data (Saunders, Lewis and Thornhill, 2015, p4). Your methods can consist of primary and secondary sources, qualitative, quantitative and mixed methods, as illustrated in this guide.

Methodology

Methodology is sometimes used interchangeably with methods, or as the set of methods used in a research. More specifically, as the name would suggest, methodo-logy is the logos, the reasoning, on the methods. It is also referred to as the theory of how research should be undertaken (Saunders, Lewis and Thornhill, 2015, p4). This is why you normally would have a methodology, rather than methods, chapter in a dissertation.

First Key Tip

We hope this guide will be helpful, but it is of fundamental importance that you also use a research methods book (or other authoritative source) for your discipline . The book will guide you on best methods for your research, give you practical guidance, and present critical insights and limitations of the methods.

Next: Structure >>
Last Updated: Sep 14, 2022 12:58 PM
URL: https://libguides.westminster.ac.uk/methodology-for-dissertations

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Home » Dissertation Methodology – Structure, Example and Writing Guide

Dissertation Methodology – Structure, Example and Writing Guide

Table of Contents

Dissertation Methodology

In any research, the methodology chapter is one of the key components of your dissertation. It provides a detailed description of the methods you used to conduct your research and helps readers understand how you obtained your data and how you plan to analyze it. This section is crucial for replicating the study and validating its results.

Here are the basic elements that are typically included in a dissertation methodology:

Introduction : This section should explain the importance and goals of your research .
Research Design : Outline your research approach and why it’s appropriate for your study. You might be conducting an experimental research, a qualitative research, a quantitative research, or a mixed-methods research.
Data Collection : This section should detail the methods you used to collect your data. Did you use surveys, interviews, observations, etc.? Why did you choose these methods? You should also include who your participants were, how you recruited them, and any ethical considerations.
Data Analysis : Explain how you intend to analyze the data you collected. This could include statistical analysis, thematic analysis, content analysis, etc., depending on the nature of your study.
Reliability and Validity : Discuss how you’ve ensured the reliability and validity of your study. For instance, you could discuss measures taken to reduce bias, how you ensured that your measures accurately capture what they were intended to, or how you will handle any limitations in your study.
Ethical Considerations : This is where you state how you have considered ethical issues related to your research, how you have protected the participants’ rights, and how you have complied with the relevant ethical guidelines.
Limitations : Acknowledge any limitations of your methodology, including any biases and constraints that might have affected your study.
Summary : Recap the key points of your methodology chapter, highlighting the overall approach and rationalization of your research.

Types of Dissertation Methodology

The type of methodology you choose for your dissertation will depend on the nature of your research question and the field you’re working in. Here are some of the most common types of methodologies used in dissertations:

Experimental Research

This involves creating an experiment that will test your hypothesis. You’ll need to design an experiment, manipulate variables, collect data, and analyze that data to draw conclusions. This is commonly used in fields like psychology, biology, and physics.

Survey Research

This type of research involves gathering data from a large number of participants using tools like questionnaires or surveys. It can be used to collect a large amount of data and is often used in fields like sociology, marketing, and public health.

Qualitative Research

This type of research is used to explore complex phenomena that can’t be easily quantified. Methods include interviews, focus groups, and observations. This methodology is common in fields like anthropology, sociology, and education.

Quantitative Research

Quantitative research uses numerical data to answer research questions. This can include statistical, mathematical, or computational techniques. It’s common in fields like economics, psychology, and health sciences.

Case Study Research

This type of research involves in-depth investigation of a particular case, such as an individual, group, or event. This methodology is often used in psychology, social sciences, and business.

Mixed Methods Research

This combines qualitative and quantitative research methods in a single study. It’s used to answer more complex research questions and is becoming more popular in fields like social sciences, health sciences, and education.

Action Research

This type of research involves taking action and then reflecting upon the results. This cycle of action-reflection-action continues throughout the study. It’s often used in fields like education and organizational development.

Longitudinal Research

This type of research involves studying the same group of individuals over an extended period of time. This could involve surveys, observations, or experiments. It’s common in fields like psychology, sociology, and medicine.

Ethnographic Research

This type of research involves the in-depth study of people and cultures. Researchers immerse themselves in the culture they’re studying to collect data. This is often used in fields like anthropology and social sciences.

Structure of Dissertation Methodology

The structure of a dissertation methodology can vary depending on your field of study, the nature of your research, and the guidelines of your institution. However, a standard structure typically includes the following elements:

Introduction : Briefly introduce your overall approach to the research. Explain what you plan to explore and why it’s important.
Research Design/Approach : Describe your overall research design. This can be qualitative, quantitative, or mixed methods. Explain the rationale behind your chosen design and why it is suitable for your research questions or hypotheses.
Data Collection Methods : Detail the methods you used to collect your data. You should include what type of data you collected, how you collected it, and why you chose this method. If relevant, you can also include information about your sample population, such as how many people participated, how they were chosen, and any relevant demographic information.
Data Analysis Methods : Explain how you plan to analyze your collected data. This will depend on the nature of your data. For example, if you collected quantitative data, you might discuss statistical analysis techniques. If you collected qualitative data, you might discuss coding strategies, thematic analysis, or narrative analysis.
Reliability and Validity : Discuss how you’ve ensured the reliability and validity of your research. This might include steps you took to reduce bias or increase the accuracy of your measurements.
Ethical Considerations : If relevant, discuss any ethical issues associated with your research. This might include how you obtained informed consent from participants, how you ensured participants’ privacy and confidentiality, or any potential conflicts of interest.
Limitations : Acknowledge any limitations in your research methodology. This could include potential sources of bias, difficulties with data collection, or limitations in your analysis methods.
Summary/Conclusion : Briefly summarize the key points of your methodology, emphasizing how it helps answer your research questions or hypotheses.

How to Write Dissertation Methodology

Writing a dissertation methodology requires you to be clear and precise about the way you’ve carried out your research. It’s an opportunity to convince your readers of the appropriateness and reliability of your approach to your research question. Here is a basic guideline on how to write your methodology section:

1. Introduction

Start your methodology section by restating your research question(s) or objective(s). This ensures your methodology directly ties into the aim of your research.

2. Approach

Identify your overall approach: qualitative, quantitative, or mixed methods. Explain why you have chosen this approach.

Qualitative methods are typically used for exploratory research and involve collecting non-numerical data. This might involve interviews, observations, or analysis of texts.
Quantitative methods are used for research that relies on numerical data. This might involve surveys, experiments, or statistical analysis.
Mixed methods use a combination of both qualitative and quantitative research methods.

3. Research Design

Describe the overall design of your research. This could involve explaining the type of study (e.g., case study, ethnography, experimental research, etc.), how you’ve defined and measured your variables, and any control measures you’ve implemented.

4. Data Collection

Explain in detail how you collected your data.

If you’ve used qualitative methods, you might detail how you selected participants for interviews or focus groups, how you conducted observations, or how you analyzed existing texts.
If you’ve used quantitative methods, you might detail how you designed your survey or experiment, how you collected responses, and how you ensured your data is reliable and valid.

5. Data Analysis

Describe how you analyzed your data.

If you’re doing qualitative research, this might involve thematic analysis, discourse analysis, or grounded theory.
If you’re doing quantitative research, you might be conducting statistical tests, regression analysis, or factor analysis.

Discuss any ethical issues related to your research. This might involve explaining how you obtained informed consent, how you’re protecting participants’ privacy, or how you’re managing any potential harms to participants.

7. Reliability and Validity

Discuss the steps you’ve taken to ensure the reliability and validity of your data.

Reliability refers to the consistency of your measurements, and you might discuss how you’ve piloted your instruments or used standardized measures.
Validity refers to the accuracy of your measurements, and you might discuss how you’ve ensured your measures reflect the concepts they’re supposed to measure.

8. Limitations

Every study has its limitations. Discuss the potential weaknesses of your chosen methods and explain any obstacles you faced in your research.

9. Conclusion

Summarize the key points of your methodology, emphasizing how it helps to address your research question or objective.

Example of Dissertation Methodology

An Example of Dissertation Methodology is as follows:

Chapter 3: Methodology

Introduction

This chapter details the methodology adopted in this research. The study aimed to explore the relationship between stress and productivity in the workplace. A mixed-methods research design was used to collect and analyze data.

Research Design

This study adopted a mixed-methods approach, combining quantitative surveys with qualitative interviews to provide a comprehensive understanding of the research problem. The rationale for this approach is that while quantitative data can provide a broad overview of the relationships between variables, qualitative data can provide deeper insights into the nuances of these relationships.

Data Collection Methods

Quantitative Data Collection : An online self-report questionnaire was used to collect data from participants. The questionnaire consisted of two standardized scales: the Perceived Stress Scale (PSS) to measure stress levels and the Individual Work Productivity Questionnaire (IWPQ) to measure productivity. The sample consisted of 200 office workers randomly selected from various companies in the city.

Qualitative Data Collection : Semi-structured interviews were conducted with 20 participants chosen from the initial sample. The interview guide included questions about participants’ experiences with stress and how they perceived its impact on their productivity.

Data Analysis Methods

Quantitative Data Analysis : Descriptive and inferential statistics were used to analyze the survey data. Pearson’s correlation was used to examine the relationship between stress and productivity.

Qualitative Data Analysis : Interviews were transcribed and subjected to thematic analysis using NVivo software. This process allowed for identifying and analyzing patterns and themes regarding the impact of stress on productivity.

Reliability and Validity

To ensure reliability and validity, standardized measures with good psychometric properties were used. In qualitative data analysis, triangulation was employed by having two researchers independently analyze the data and then compare findings.

Ethical Considerations

All participants provided informed consent prior to their involvement in the study. They were informed about the purpose of the study, their rights as participants, and the confidentiality of their responses.

Limitations

The main limitation of this study is its reliance on self-report measures, which can be subject to biases such as social desirability bias. Moreover, the sample was drawn from a single city, which may limit the generalizability of the findings.

Where to Write Dissertation Methodology

In a dissertation or thesis, the Methodology section usually follows the Literature Review. This placement allows the Methodology to build upon the theoretical framework and existing research outlined in the Literature Review, and precedes the Results or Findings section. Here’s a basic outline of how most dissertations are structured:

Acknowledgements
Literature Review (or it may be interspersed throughout the dissertation)
Methodology
Results/Findings
References/Bibliography

In the Methodology chapter, you will discuss the research design, data collection methods, data analysis methods, and any ethical considerations pertaining to your study. This allows your readers to understand how your research was conducted and how you arrived at your results.

Advantages of Dissertation Methodology

The dissertation methodology section plays an important role in a dissertation for several reasons. Here are some of the advantages of having a well-crafted methodology section in your dissertation:

Clarifies Your Research Approach : The methodology section explains how you plan to tackle your research question, providing a clear plan for data collection and analysis.
Enables Replication : A detailed methodology allows other researchers to replicate your study. Replication is an important aspect of scientific research because it provides validation of the study’s results.
Demonstrates Rigor : A well-written methodology shows that you’ve thought critically about your research methods and have chosen the most appropriate ones for your research question. This adds credibility to your study.
Enhances Transparency : Detailing your methods allows readers to understand the steps you took in your research. This increases the transparency of your study and allows readers to evaluate potential biases or limitations.
Helps in Addressing Research Limitations : In your methodology section, you can acknowledge and explain the limitations of your research. This is important as it shows you understand that no research method is perfect and there are always potential weaknesses.
Facilitates Peer Review : A detailed methodology helps peer reviewers assess the soundness of your research design. This is an important part of the publication process if you aim to publish your dissertation in a peer-reviewed journal.
Establishes the Validity and Reliability : Your methodology section should also include a discussion of the steps you took to ensure the validity and reliability of your measurements, which is crucial for establishing the overall quality of your research.

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What Is a Dissertation Methodology?

How to choose your methodology, final thoughts, how to write your dissertation methodology.

Updated September 30, 2021

Due to the complexities of the different research methods, writing your dissertation methodology can often be the most challenging and time-consuming part of your postgraduate dissertation .

This article focuses on the importance of writing a good PhD or master's dissertation methodology – and how to achieve this.

A postgraduate dissertation (or thesis) is usually formed of several detailed sections, including:

Abstract – A summary of your research topic.

Introduction – Provides background information on your topic, putting it into context. You will also confirm the main focus of your study, explain why it will add value to your area of interest and specify your key objectives.

Literature Review – A critical review of literature that relates to your chosen research topic. You will also need to identify which gap in the literature your study aims to address.

Methodology – Focuses on the research methods used within your research.

Results – Used to report on your main findings and how these relate to your research question.

Conclusion – Used to confirm the answer to your main research question, reflect on the research process and offer recommendations on future research.

The dissertation methodology forms the skeleton of any research project. It provides the reader with a clear outline of the methods you decided to use when carrying out your research.

By studying your dissertation methodology, the reader will be able to assess your research in terms of its validity and reliability.

In line with the outline given above, the methodology chapter usually appears after the literature review . Your methodology should be closely linked to the research that you conducted as part of this review, as well as the questions you aim to answer through your research and analysis.

Taking the time to find out about the different types of research available to you will allow you to identify any potential drawbacks to the method you have chosen to use. You should then be able to make allowances or adjustments to address these when it comes to carrying out your research.

Choosing your methodology will largely depend on the discipline of the qualification you are studying for and the question your dissertation will seek to answer. In most cases, you will use quantitative or qualitative research methods, although some projects will benefit from using a combination of both.

Quantitative research methods are used to gather numerical information. This research method is particularly useful if you are seeking to count, categorise, measure or identify patterns in data. To collect quantitative data, you might choose to conduct experiments, tests or surveys.

Qualitative research methods are used to gather non-statistical data. Instead of using numbers to create charts or graphs, you will need to categorise the information according to identifiers. This research method is most useful if you are seeking to develop a hypothesis. To collect qualitative data, you might choose to conduct focus groups, interviews or observations.

What to Include in Your Dissertation Methodology

Below is a dissertation methodology example to show you what information to include:

You will need to reiterate your research topic or question and give an overview of how you plan to investigate this. If there were any ethical or philosophical considerations to be made, give details.

For example, you may have sought informed consent from the people taking part in interviews or surveys.

Outline of the Methods Chosen

Confirm whether you have chosen to use quantitative research, qualitative research or a combination of both.

When choosing between qualitative and quantitative research methods, you will need to carry out initial literature and textbook research to establish the standard research methods that are normally used within your chosen area of research.

If you are not sure where to start, you could visit the library at your college or university and ask one of the librarians to help you to identify the most relevant texts.

Explanation of the Methods Chosen

Explain your rationale for selecting your chosen research methods. You should also give an overview of why these were more appropriate than using another research method.

Think about where and when the research took place and who was involved. For example, this might include information on the venue used for interviews or focus groups, dates and timescales, and whether participants were part of a particular demographic group.

Here are some examples of the type of information you may wish to include:

Qualitative Research Methods

Personal observations – Where and when did you conduct the observations? Who did you observe? Were they part of a particular community or group? How long did each observation take? How did you record your findings – did you collect audio recordings, video footage or written observations?

Focus groups – Where and when did the focus group take place? Who was involved? How were they selected? How many people took part? Were the questions asked structured, unstructured or semi-structured? Remember to include a copy of the questions that were used as an appendix.

Interviews – Where and when did the interviews take place? Who took part? How did you select the participants? What type of questions did you ask? How did you record your findings? Remember to include a copy of the questions that were used as an appendix.

The researcher’s objective was to find out customer perceptions on improving the product range currently offered by Company Y. Semi-structured interviews were held with 15 returning customers from the key target demographic for Company Y (18- to 35-year-olds). For research purposes, a returning customer was defined as somebody who purchased products from Company Y at least two times per week during the past three months. The interviews were held in an office in the staff area of the retail premises. Each interview lasted approximately 25 minutes. Responses were recorded through note-taking as none of the respondents wished to give their consent to be filmed.

Quantitative Research Methods

Existing information or data – What were the sources of the material used? How did you select material? Did you only use data published within a particular time frame?

Experiments – What tools or equipment did you use? What techniques were required? Note that when conducting experiments, it is particularly important to provide enough information to allow another researcher to conduct the experiment and obtain the same results.

Surveys – Were respondents asked to answer multiple-choice questions or complete free-text fields? How many questions were used? How long were people given to answer all of the questions? What were the demographics of the participants? Remember to include a copy of the survey in the appendices.

The survey was made up of 10 multiple-choice questions and 5 questions to be rated using a 5-point Lickert scale. The objective was to have 250 customers of Company Z complete the survey at the Company Z HQ between 1st and 5th February 2019, between the hours of 12 p.m. and 5 p.m. For research purposes, a customer was defined as any person who had purchased a product from Company Z during 2018. Customers completing the survey were allowed a maximum of 10 minutes to answer all of the questions. 200 customers responded, however not all of the surveys were completed in full, so only 150 survey results were able to be used in the data analysis.

How Was the Data Analysed?

If you have chosen to use quantitative research methods, you will need to prepare the data before analysing it – for example, you will need to check for variables, missing data and outliers. If you have used computer software to aid with analysis, information on this should also be included.

For qualitative data, you will need to categorise and code the ideas and themes that are identified from the raw data. You may also need to use techniques such as narrative analysis or discourse analysis to interpret the meaning behind responses given.

What Materials and Equipment Were Used During the Research?

This could include anything from laboratory equipment used in a scientific experiment to computer software used to analyse the results.

Were There Any Hurdles or Difficulties Faced During the Research?

If so, what were they and how did you manage to overcome them? This could be anything from difficulties in finding participants, problems obtaining consent or a shortage of the required resources needed to conduct a scientific experiment.

This paragraph should be used to evaluate the research you have conducted and justify your reasons for choosing this approach.

You do not need to go into great detail, as you will present and discuss your results in-depth within your dissertation’s ‘Results’ section.

You will need to briefly explain whether your results were conclusive, whether there were any variables and whether your choice of methodology was effective in practice.

Tips for Writing Your Dissertation Methodology

The objective for the methodology is not only to describe the methods that you used for your research. You will also need to demonstrate why you chose to use them and how you applied them.

The key point is to show that your research was conducted meticulously.

Try to keep your writing style concise and clear; this will ensure that it is easy for the reader to understand and digest.

Here are five top tips to consider when writing your dissertation methodology:

1. Look at Other Methodology Sections

Ask your supervisor to provide you with a few different examples of previously written dissertations. Reading through methodologies that have been written by past students will give you a good idea of what your finished methodology section should look like.

2. Plan Your Structure

Whichever research methods you have chosen to use, your dissertation methodology should be a clearly structured, well written section that gives a strong and justified argument for your chosen research methods.

You may wish to use headings such as:

Research methods
Explanation of research methods chosen
Data analysis and references

Once you have drafted an outline, ask your supervisor for advice on whether there is anything you have missed and whether your structure looks logical.

3. Consider Your Audience

When writing your methodology, have regard for the people who are likely to be reading it. For example, if you have chosen to use research methods that are commonly chosen within your area of research or discipline, there is no need to give a great deal of justification or background information.

If you decide to use a less popular approach, it is advisable to give much more detailed information on how and why you chose to use this method.

4. Remain Focused on Your Aims and Research Questions

Your dissertation methodology should give a clear indication as to why the research methods you have chosen are suitable for the aims of your research.

When writing your dissertation methodology, ensure that you link your research choices back to the overall aims and objectives of your dissertation. To help you to remain focused, it can be helpful to include a clear definition of the question you are aiming to answer at the start of your methodology section.

5. Refer to Any Obstacles or Difficulties That You Dealt With

If you faced any problems during the data collection or analysis phases, use the methodology section to talk about what you did to address these issues and minimise the impact.

Whether you are completing a PhD or master's degree, writing your thesis or dissertation methodology is often considered to be the most difficult and time-consuming part of completing your major research project.

The key to success when writing a methodology section is to have a clear structure. Remember, the purpose of the methodology section of your research project is to ensure that the reader has a full understanding of the methods you have chosen.

You should use your methodology section to provide clear justification as to why you have chosen a particular research method instead of other potential methods. Avoid referring to your personal opinions, thoughts or interests within your methodology; keep the information that you include factual and ensure that everything is backed up by appropriate academic references.

You might also be interested in these other Wikijob articles:

Postgraduate/Master’s Personal Statements

Or explore the Postgraduate / PHD sections.

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Knowledge Base
Dissertation

What Is a Dissertation? | Guide, Examples, & Template

A dissertation is a long-form piece of academic writing based on original research conducted by you. It is usually submitted as the final step in order to finish a PhD program.

Your dissertation is probably the longest piece of writing you’ve ever completed. It requires solid research, writing, and analysis skills, and it can be intimidating to know where to begin.

Your department likely has guidelines related to how your dissertation should be structured. When in doubt, consult with your supervisor.

You can also download our full dissertation template in the format of your choice below. The template includes a ready-made table of contents with notes on what to include in each chapter, easily adaptable to your department’s requirements.

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In the US, a dissertation generally refers to the collection of research you conducted to obtain a PhD.
In other countries (such as the UK), a dissertation often refers to the research you conduct to obtain your bachelor’s or master’s degree.

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Dissertation committee and prospectus process, how to write and structure a dissertation, acknowledgements or preface, list of figures and tables, list of abbreviations, introduction, literature review, methodology, reference list, proofreading and editing, defending your dissertation, free checklist and lecture slides.

When you’ve finished your coursework, as well as any comprehensive exams or other requirements, you advance to “ABD” (All But Dissertation) status. This means you’ve completed everything except your dissertation.

Prior to starting to write, you must form your committee and write your prospectus or proposal . Your committee comprises your adviser and a few other faculty members. They can be from your own department, or, if your work is more interdisciplinary, from other departments. Your committee will guide you through the dissertation process, and ultimately decide whether you pass your dissertation defense and receive your PhD.

Your prospectus is a formal document presented to your committee, usually orally in a defense, outlining your research aims and objectives and showing why your topic is relevant . After passing your prospectus defense, you’re ready to start your research and writing.

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The structure of your dissertation depends on a variety of factors, such as your discipline, topic, and approach. Dissertations in the humanities are often structured more like a long essay , building an overall argument to support a central thesis , with chapters organized around different themes or case studies.

However, hard science and social science dissertations typically include a review of existing works, a methodology section, an analysis of your original research, and a presentation of your results , presented in different chapters.

Dissertation examples

We’ve compiled a list of dissertation examples to help you get started.

Example dissertation #1: Heat, Wildfire and Energy Demand: An Examination of Residential Buildings and Community Equity (a dissertation by C. A. Antonopoulos about the impact of extreme heat and wildfire on residential buildings and occupant exposure risks).
Example dissertation #2: Exploring Income Volatility and Financial Health Among Middle-Income Households (a dissertation by M. Addo about income volatility and declining economic security among middle-income households).
Example dissertation #3: The Use of Mindfulness Meditation to Increase the Efficacy of Mirror Visual Feedback for Reducing Phantom Limb Pain in Amputees (a dissertation by N. S. Mills about the effect of mindfulness-based interventions on the relationship between mirror visual feedback and the pain level in amputees with phantom limb pain).

The very first page of your document contains your dissertation title, your name, department, institution, degree program, and submission date. Sometimes it also includes your student number, your supervisor’s name, and the university’s logo.

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The abstract is a short summary of your dissertation, usually about 150 to 300 words long. Though this may seem very short, it’s one of the most important parts of your dissertation, because it introduces your work to your audience.

Your abstract should:

State your main topic and the aims of your research
Describe your methods
Summarize your main results
State your conclusions

Theoretical framework

Your literature review can often form the basis for your theoretical framework. Here, you define and analyze the key theories, concepts, and models that frame your research.

Checklist: Dissertation

My title page includes all information required by my university.

I have included acknowledgements thanking those who helped me.

My abstract provides a concise summary of the dissertation, giving the reader a clear idea of my key results or arguments.

I have created a table of contents to help the reader navigate my dissertation. It includes all chapter titles, but excludes the title page, acknowledgements, and abstract.

My introduction leads into my topic in an engaging way and shows the relevance of my research.

My introduction clearly defines the focus of my research, stating my research questions and research objectives .

My introduction includes an overview of the dissertation’s structure (reading guide).

I have conducted a literature review in which I (1) critically engage with sources, evaluating the strengths and weaknesses of existing research, (2) discuss patterns, themes, and debates in the literature, and (3) address a gap or show how my research contributes to existing research.

I have clearly outlined the theoretical framework of my research, explaining the theories and models that support my approach.

I have thoroughly described my methodology , explaining how I collected data and analyzed data.

I have concisely and objectively reported all relevant results .

I have (1) evaluated and interpreted the meaning of the results and (2) acknowledged any important limitations of the results in my discussion .

I have clearly stated the answer to my main research question in the conclusion .

I have clearly explained the implications of my conclusion, emphasizing what new insight my research has contributed.

I have provided relevant recommendations for further research or practice.

If relevant, I have included appendices with supplemental information.

I have included an in-text citation every time I use words, ideas, or information from a source.

I have listed every source in a reference list at the end of my dissertation.

I have consistently followed the rules of my chosen citation style .

I have followed all formatting guidelines provided by my university.

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Writing the Research Methodology Section of Your Thesis

This article explains the meaning of research methodology and the purpose and importance of writing a research methodology section or chapter for your thesis paper. It discusses what to include and not include in a research methodology section, the different approaches to research methodology that can be used, and the steps involved in writing a robust research methodology section.

What is a thesis research methodology?

A thesis research methodology explains the type of research performed, justifies the methods that you chose by linking back to the literature review , and describes the data collection and analysis procedures. It is included in your thesis after the Introduction section . Most importantly, this is the section where the readers of your study evaluate its validity and reliability.

What should the research methodology section in your thesis include?

The aim of your thesis
An outline of the research methods chosen (qualitative, quantitative, or mixed methods)
Background and rationale for the methods chosen, explaining why one method was chosen over another
Methods used for data collection and data analysis
Materials and equipment used—keep this brief
Difficulties encountered during data collection and analysis. It is expected that problems will occur during your research process. Use this as an opportunity to demonstrate your problem-solving abilities by explaining how you overcame all obstacles. This builds your readers’ confidence in your study findings.
A brief evaluation of your research explaining whether your results were conclusive and whether your choice of methodology was effective in practice

What should not be included in the research methodology section of your thesis?

Irrelevant details, for example, an extensive review of methodologies (this belongs in the literature review section) or information that does not contribute to the readers’ understanding of your chosen methods
A description of basic procedures
Excessive details about materials and equipment used. If an extremely long and detailed list is necessary, add it as an appendix

Types of methodological approaches

The choice of which methodological approach to use depends on your field of research and your thesis question. Your methodology should establish a clear relationship with your thesis question and must also be supported by your literature review . Types of methodological approaches include quantitative, qualitative, or mixed methods.

Quantitative studies generate data in the form of numbers to count, classify, measure, or identify relationships or patterns. Information may be collected by performing experiments and tests, conducting surveys, or using existing data. The data are analyzed using statistical tests and presented as charts or graphs. Quantitative data are typically used in the Sciences domain.

For example, analyzing the effect of a change, such as alterations in electricity consumption by municipalities after installing LED streetlights.

The raw data will need to be prepared for statistical analysis by identifying variables and checking for missing data and outliers. Details of the statistical software program used (name of the package, version number, and supplier name and location) must also be mentioned.

Qualitative studies gather non-numerical data using, for example, observations, focus groups, and in-depth interviews. Open-ended questions are often posed. This yields rich, detailed, and descriptive results. Qualitative studies are usually subjective and are helpful for investigating social and cultural phenomena, which are difficult to quantify. Qualitative studies are typically used in the Humanities and Social Sciences (HSS) domain.

For example, determining customer perceptions on the extension of a range of baking utensils to include silicone muffin trays.

The raw data will need to be prepared for analysis by coding and categorizing ideas and themes to interpret the meaning behind the responses given.

Mixed methods use a combination of quantitative and qualitative approaches to present multiple findings about a single phenomenon. T his enables triangulation: verification of the data from two or more sources.

Data collection

Explain the rationale behind the sampling procedure you have chosen. This could involve probability sampling (a random sample from the study population) or non-probability sampling (does not use a random sample).

For quantitative studies, describe the sampling procedure and whether statistical tests were used to determine the sample size .

Following our example of analyzing the changes in electricity consumption by municipalities after installing LED streetlights, you will need to determine which municipal areas will be sampled and how the information will be gathered (e.g., a physical survey of the streetlights or reviewing purchase orders).

For qualitative research, describe how the participants were chosen and how the data is going to be collected.

Following our example about determining customer perceptions on the extension of a range of baking utensils to include silicone muffin trays, you will need to decide the criteria for inclusion as a study participant (e.g., women aged 20–70 years, bakeries, and bakery supply shops) and how the information will be collected (e.g., interviews, focus groups, online or in-person questionnaires, or video recordings) .

Data analysis

For quantitative research, describe what tests you plan to perform and why you have chosen them. Popular data analysis methods in quantitative research include:

Descriptive statistics (e.g., means, medians, modes)
Inferential statistics (e.g., correlation, regression, structural equation modeling)

For qualitative research, describe how the data is going to be analyzed and justify your choice. Popular data analysis methods in qualitative research include:

Qualitative content analysis
Thematic analysis
Discourse analysis
Narrative analysis
Grounded theory
Interpretative phenomenological analysis (IPA)

Evaluate and justify your methodological choices

You need to convince the reader that you have made the correct methodological choices. Once again, this ties back to your thesis question and literature review . Write using a persuasive tone, and use rhetoric to convince the reader of the quality, reliability, and validity of your research.

Ethical considerations

The young researcher should maintain objectivity at all times
All participants have the right to privacy and anonymity
Research participation must be voluntary
All subjects have the right to withdraw from the research at any time
Consent must be obtained from all participants before starting the research
Confidentiality of data provided by individuals must be maintained
Consider how the interpretation and reporting of the data will affect the participants

Tips for writing a robust thesis research methodology

Determine what kind of knowledge you are trying to uncover. For example, subjective or objective, experimental or interpretive.
A thorough literature review is the best starting point for choosing your methods.
Ensure that there is continuity throughout the research process. The authenticity of your research depends upon the validity of the research data, the reliability of your data measurements, and the time taken to conduct the analysis.
Choose a research method that is achievable. Consider the time and funds available, feasibility, ethics, and access and availability of equipment to measure the phenomenon or answer your thesis question correctly.
If you are struggling with a concept, ask for help from your supervisor, academic staff members, or fellow students.

A thesis methodology justifies why you have chosen a specific approach to address your thesis question. It explains how you will collect the data and analyze it. Above all, it allows the readers of your study to evaluate its validity and reliability.

A thesis is the most crucial document that you will write during your academic studies. For professional thesis editing and thesis proofreading services, visit Enago Thesis Editing for more information.

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Introduce your methodological approach , for example, quantitative, qualitative, or mixed methods.

Explain why your chosen approach is relevant to the overall research design and how it links with your thesis question.

Justify your chosen method and why it is more appropriate than others.

Provide background information on methods that may be unfamiliar to readers of your thesis.

Introduce the tools that you will use for data collection , and explain how you plan to use them (e.g., surveys, interviews, experiments, or existing data).

Explain how you will analyze your results. The type of analysis used depends on the methods you chose. For example, exploring theoretical perspectives to support your explanation of observed behaviors in a qualitative study or using statistical analyses in a quantitative study.

Mention any research limitations. All studies are expected to have limitations, such as the sample size, data collection method, or equipment. Discussing the limitations justifies your choice of methodology despite the risks. It also explains under which conditions the results should be interpreted and shows that you have taken a holistic approach to your study.

What is the difference between methodology and methods? +

Methodology refers to the overall rationale and strategy of your thesis project. It involves studying the theories or principles behind the methods used in your field so that you can explain why you chose a particular method for your research approach. Methods , on the other hand, refer to how the data were collected and analyzed (e.g., experiments, surveys, observations, interviews, and statistical tests).

What is the difference between reliability and validity? +

Reliability refers to whether a measurement is consistent (i.e., the results can be reproduced under the same conditions). Validity refers to whether a measurement is accurate (i.e., the results represent what was supposed to be measured). For example, when investigating linguistic and cultural guidelines for administration of the Preschool Language Scales, Fifth Edition (PLS5) in Arab-American preschool children, the normative sample curves should show the same distribution as a monolingual population, which would indicate that the test is valid. The test would be considered reliable if the results obtained were consistent across different sampling sites.

What tense is used to write the methods section? +

The methods section is written in the past tense because it describes what was done.

What software programs are recommended for statistical analysis? +

Recommended programs include Statistical Analysis Software (SAS) , Statistical Package for the Social Sciences (SPSS) , JMP , R software, MATLAB , Microsoft Excel, GraphPad Prism , and Minitab .

How To Structure A PhD Thesis

Nov 21, 2019

Introduction

Universities and supervisors often assume that PhD students know how to structure their PhD theses. But often this assumption is false, which can cause considerable headache and uncertainty. It can also waste a lot of time and money as you engage in a process of trial and error working out what goes where.

If you go to your university’s library, you’ll find whole shelves of books on how to structure or write your PhD . Many of these are great, and I highly recommend you check them out, but here I want to present to you a thesis structure 101 lesson.

I’ve read those books, proofread hundreds of PhDs and coached dozens of students and want to take what I know and run you through a basic introduction to structuring your PhD thesis .

In what follows, I’ll talk you through the basic outline of a typical thesis. This mirrors and expands upon the PhD Writing Template I’ve created. If you haven’t already downloaded it, you can find it here .

Now, I want to make an important observation: what I present below is an outline of the typical thesis. Yours may differ, whether considerably or just a little. That’s fine. The purpose is to give you an overarching summary so that when you do approach the books and guides that exist, you’ve already got a basic understanding of what goes where and why.

So, in what follows, I’ll walk you through each of the main sections and talk about what the purpose of each is, offer some tips for planning and writing them, and show you how they relate to one another.

At the end, I’ll tell you about an email based course I’ve put together that will teach you how to plan, structure and write your thesis. It goes into a lot more detail than I’ve presented here, so check it out if you’d like to learn more.

How to Structure an Abstract

Your abstract should be a short summary at the beginning of the thesis that sums up the research, summarises the separate sections of the thesis and outlines the contribution.

Above all, your PhD abstract should answer the question: ‘So what?’ In other words, what is the contribution of your thesis to the field?

What is the reason for writing the thesis?
What are the current approaches and gaps in the literature?
What are your research question(s) and aims?
Which methodology have you used?
What are the main findings?
What are the main conclusions and implications?

One thing that should be obvious is that you can’t write your abstract until the study itself has been written. It’ll typically be the last thing you write (alongside the acknowledgements).

The tricky thing about writing a great PhD abstract is that you haven’t got much space to answer the six questions above. There are a few things to consider though that will help to elevate your writing and make your abstract as efficient as possible:

Give a good first impression by writing in short clear sentences.
Don’t repeat the title in the abstract.
Don’t cite references.
Use keywords from the document.
Respect the word limit.
Don’t be vague – the abstract should be a self-contained summary of the research, so don’t introduce ambiguous words or complex terms.
Focus on just four or five essential points, concepts, or findings. Don’t, for example, try to explain your entire theoretical framework.
Edit it carefully. Make sure every word is relevant (you haven’t got room for wasted words) and that each sentence has maximum impact.
Avoid lengthy background information.
Don’t mention anything that isn’t discussed in the thesis.
Avoid overstatements.
Don’t spin your findings, contribution or significance to make your research sound grander or more influential that it actually is.

How to Structure an Introduction

The introduction serves three purposes:

Establish your territory.
Establish and justify your niche.
Explain the significance of your research.

The reader should be able to understand the whole thesis just by reading the introduction. It should tell them all they need to know about:

What your thesis is about
Why it is important
How it was conducted
How it is laid out

How to Structure a Literature Review

Imagine you’re making a new model of mobile phone. You’d need to look at old models to see how other people are designing them (and so you know how yours will differ) and to see how they are made. You’ll need to look for their flaws, and get an idea of where they can be improved.

That’s because you can’t make something new if you don’t know what the old one looks like.

The literature review is the same. You use it to make the case for your research by surveying the work that’s already been done in your discipline (and sometimes beyond). It’s a bit like a family tree. You use it to trace the lineage of your study. Putting it in its place.

A literature review has three objectives:

Summarise what has already been discussed in your field, both to demonstrate that you understand your field and to show how your study relates to it.
Highlight gaps, problems or shortcomings in existing research to show the original contribution that your thesis makes.
Identify important studies, theories, methods or theoretical frameworks that can be applied in your research.
Pick a broad topic
Find the way in
Who’s saying what and when
Narrow down the field
Narrow does the sources
Think about questions that haven’t been asked
Write early, write quickly and write relevantly

Your PhD Thesis. On one page.

Use our free PhD Structure Template to quickly visualise every element of your thesis.

How to Structure a Theory Framework Chapter

The theory framework is the scaffolding upon which your thesis is built. When you’re done writing your theory framework chapter or section, your reader should be able to answer these questions:

What theoretical concepts are used in the research? What hypotheses, if any, are you using?
Why have you chosen this theory?
What are the implications of using this theory?
How does the theory relate to the existing literature, your problem statement and your epistemological and ontological positions? How has this theory has been applied by others in similar contexts? What can you learn from them and how do you differ?
How do you apply the theory and measure the concepts (with reference to the literature review/problem statement)?
What is the relationship between the various elements and concepts within the model? Can you depict this visually?

That means that a theory framework can take different forms:

It can state the theoretical assumptions underpinning the study.

It can connect the empirical data to existing knowledge.
It can allow you to come up with propositions, concepts or hypotheses that you can use to answer ‘how’ and ‘why’ questions.

Broadly speaking, a theory framework can be used to either derive certain testable assumptions or as a way of making sense of your data. In both cases, it structures your data collection by focusing your attention on a small subset of concepts.

You can, therefore, think of it as a toolbox. In your literature review, you outlined the problem that needs ‘fixing’. The theory framework is a toolbox stuffed full of concepts, variables, or hypotheses (your tools) that you’ll then use to address the problem and do the fixing.

You can find an extended guide on creating your theory framework . Check it out if you’re still struggling.

When you discuss theory, you are seeking to provide a background examination of what other researchers think about a phenomenon and how they have conceptualised it. You should discuss the relevance of particular theoretical approaches for your study, and you should take care to consider the dominant theoretical schools in your field. This shows the examiner you have understood the state of the art.

But, you should do so critically, and question the suitability of any theories that exist or that you are creating to your particular study. That means that you should discuss previous applications of theory in order to discuss what implications they have for your own research.

The reason you do this is that your discipline likely has accepted and ’tried and tested’ ways of doing things. In many cases, this is an advantage, because it can serve as inspiration for your choice of concepts, hypotheses or variables, and can influence your choice of methods.

In other cases, it may be that the existing theory is ill-equipped to account for your particular phenomenon. In either case, you need to demonstrate a good understanding of what that theory is discussing, both to demonstrate your skills as a researcher and scholar, but also to justify your own theoretical and methodological position.

How to Structure a Methods Chapter

The job of a methods chapter is:

To summarise, explain and recount how you answered your research questions and to explain how this relates to the methods used by other scholars in similar contexts and similar studies
To discuss – in detail – the techniques you used to collect the data used to answer your research questions
To discuss why the techniques are relevant to the study’s aims and objectives
To explain how you used them

Your reader should be able to answer the following questions when they’re done reading it:

What did you did do to achieve the research aims?
Why did you choose this particular approach over others?
How does it relate to your epistemological and ontological positions?
What tools did you use to collect data and why? What are the implications?
When did you collect data, and from whom?
What tools have you used to analyze the data and why? What are the implications? Are there ethical considerations to take into account?

How to Structure an Empirical Chapter

What are the results of your investigations?
How do the findings relate to previous studies?
Was there anything surprising or that didn’t work out as planned?
Are there any themes or categories that emerge from the data?
Have you explained to the reader why you have reached particular conclusions?
Have you explained the results?

Having your PhD proofread will save you time and money

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That way, you’ll have complete peace of mind prior to submission and save yourself months of costly revisions.

How to Structure a Discussion Chapter

The discussion chapter is the place in which you discuss your empirics. Many people find it the hardest chapter, primarily because it’s the stage at which you start to flex your academic muscles and speak like a doctor. It is here that you start to push the boundaries of knowledge.

That’s a hard thing to do, largely because you’ve probably never had to do it before. All through your masters and undergraduate work you’ve learnt what other people have found. Now you’re finding out things that no-one else knows.

The difference between a discussion and an empirical chapter is subtle, but I’ve written a detailed guide that will clear up any confusion you’ve got.

How to Structure a Conclusion

The job of the conclusion is to:

Fully and clearly articulate the answer to your research questions
Discuss how the research is related to your aims and objectives
Explain the significance of the work
Outline its shortcomings
Suggest avenues for future research

It is not the place to introduce new ideas and concepts, or to present new findings.

Your job is to reflect back on your original aims and intentions and discuss them in terms of your findings and new expertise.

Three things to do in a conclusion:

Own your research by speaking with authority! You’ve earned the right to do that by the time you reach your conclusion
See the thesis and not the detail. Drive home the contribution that the thesis has made. Whatever it is, you need to shout about it. Loudly. Like an expert.
Each chapter is a piece of the puzzle and only when they are all slotted together do you have an entire thesis. That means that a great conclusion is one that shows that the thesis is bigger than the sum of its individual chapters.
By the time the reader has finished reading the conclusion, they should be able to answer the following questions:
Have you briefly recapped the research questions and objectives?
Have you provided a brief recount of the answer to those questions?
Have you clearly discussed the significance and implications of those findings?
Have you discussed the contribution that the study has made?
Do the claims you are making align with the content of the results and discussion chapters?

Wrapping Up

There’s clearly a lot more that can be said about how to structure each of these sections. Go to your university library and you’ll find dozens of books on how to write a PhD. Google it and you’ll find thousands of posts. It’s hard to know where to start.

That’s why I’ve put together an email based course on How To Write Your Thesis . Over twelve emails you’ll get detailed chapter guides that expand on the above, a ton of templates, checklist and worksheets, and lots of curated videos and external resources to really cement your learning. By the end, you’ll understand what goes where and why and would have saved yourself a bunch of time and energy sifting through all those books and posts.

That way, you can write more, worry less and graduate sooner.

To sign up, click here .

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Dr Deborah Gabriel

Methods and methodology

My PhD supervisor asked me what the difference between methods and methodology was several months ago and I did not know the answer.

All I could muster in a pathetic response was a look of bewilderment. Thankfully, I was referred to a book by Peter Clough and Cathy Nutbrown called A Student’s Guide to Methodology , which I would recommend to all PhD students and candidates.

My problem, as I have since discovered is that I was too busy thinking about my literature review and undertaking all my reading under the misguided notion that methodology was something to be looked at later on. How wrong I was!

Having read Clough and Nutbrown I now acknowledge that methods and methodology should be right up there in terms of priority as a starting point for any PhD research project. Understanding the difference between methods and methodology is of paramount importance.

Method is simply a research tool, a component of research – say for example, a qualitative method such as interviews. Methodology is the justification for using a particular research method.

So if for example, like me, you want to understand the motivations and perceptions of a group of bloggers then you would most likely choose a qualitative, method as opposed to a quantitative one.

But as Clough and Nutbrown explain their book, decisions such as whether to interview, how many participants to interview and so on, “are often based on values and assumptions which influence the study, and as such therefore need to be fully interrogated in order to clarify the research decisions which are made.”

Having a clear idea on the methods and methodology for a PhD thesis can make the job of reviewing literature much more straightforward as you can more precisely target studies in your chosen topic area and critique the whole approach to similar studies, including the methods used.

In short: “A good methodology is more a critical design attitude to be found always at work throughout a study, rather than confined within a brief chapter called ‘Methodology.’”

Citing This Article

Gabriel, D. (2011). Methods and methodology. Accessed on ‘date’ from https://deborahgabriel.com/2011/05/13/methods-and-methodology/

Gabriel, D., 2011. Methods and methodology.. Accessed on ‘date’ from https://deborahgabriel.com/2011/05/13/methods-and-methodology/

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106 thoughts on “ Methods and methodology ”

It has helped me a great deal. Now I can differentiate the two but what do they have in common? Or better still their similarities?

Hi Rita, the most appropriate way to think about methods and methodology is in terms of the relationship and inter-connectedness between the two. You should not start thinking about research methods for any study without developing a methodology. Methodology is the consideration of your research objectives and the most effective methods and approach to meet those objectives. Methodology is the first step in planning a research project, so it is not a question of difference or similarity but of relationship.

Hi Deborah, my wife and I were organizing a workshop for some postgraduate students on method and methodology and I happened to come across your post, it was most helpful. Thanks a lot.

You’re very welcome!

Thank u so much Deborah, I’m conducting research and this is helpful to all of us who reads this.

This explanation of interconnectedness between them is very helpful. Thanks.

I am sitting for my METHODOLOGY exam today as a PHD student. I have just read this article and I have benefitted a lot from it.

I think its an excellent writing. Short but meaningful, while many have failed to address these two terms in such a simple manner. However, I would like you to explain more about quantitative methods. Thanks 🙂

method is the way of collecting data for a given purpose.But methodology is how to collect data for a given problem.

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So,method= e.g. interviews Methodology= who, why, how many, etc.

is this right?

Almost. Methodology is much broader than you have indicated. It encompasses your entire approach to the project; it is research questions, research objectices, reasons for selecting particular research methods, choice of theoretical framework, research approaches (e.g.critical) etc.

Thank you for your explanation, Deborah. But what is a theoretical framework then? How is it presented in a thesis?

Hi Tracey, when designing a research project one of the first tasks to be undertaken is to consider what theories underpin the phenomena that you plan to investigate. A theoretical framework describes the process and outcome of grouping together related themes that frame the central topic. I recommend reading chapter three of Research Design: https://www.amazon.co.uk/Research-Design-Qualitative-Quantitative-Approaches/dp/1452226105

Would you then classify theoretical framework as a methodology?

A theoretical framework is part of your methodology – that is, considering what approaches and research methods are appropriate for your research project in terms of answering your research questions.

This comment in particular has been very helpful for helping me structure my exegesis. Thank you

@ deborah ua so good..thanks very much..✍

Am so grateful, but not yet understood, please how can I draft out research method and methodology on effect of inflation on unemployment assuming in Nigeria?

Hi Deborah. It’s really helpful how you can differentiate the two in brief. I’m grateful

Methodology looks into epistemological and ontological assumptions underlying your research. Instrumentation (e.g. interview guide, survey questionnaire, scales, etc), as well as sampling decisions (sample frame; number and type of research participants; etc) is still part of a method that ought to stem from your methodology (i.e. your “philosophy of knowledge” – what and why of epistemological and ontological assumptions of yours). Burel & Morgan (1979) “Sociological paradigms and organizational analysis” is a good resource. Don’t be put off by the date of publication – still widely sited and used. Don’t be put off by “sociological” and “organizational analysis” – first three chapters explain various choices of epistemological and ontological assumptions for any researcher. And, even the later chapters that mostly focus on research in the area of organizational studies start out with sections on philosophical traditions (i.e. ontological and epistemological roots) that each approach is based on. This is helpful in any research context.

Succint and perfect. Now all the other things I've been reading about the two make sense! Many thanks.

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Hi would you please give more examples to show the way of applying these two in research?

You have helped. My methodology involves dramaturgy and the method to be used after the data is collected is narrative. It needs to work, thanks for the insight.

Thank you Deborah. I hope to find the Students' Guide to Methods and Methodology in the library. I tutor two graduate students and your information has been most informative. Denise 🙂

Thank you very much Deborah, with your specification on method and methodology, I can differentiate them now as well explaining them clearly in my research and to others who are interested in research. please have wounderfull credit for that remark.

Hi Deborah, I am a first year PhD student. I found this post very helpful and informative. Would you please let me know how can I develop strengthen my methodological perspective? Thanks, Rabeya

Dear Deborah, Thanks, this article has clarified my thoughts around these two confusing terms. Regards Rob

Really I understood, difference between methods&methodology

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Thank you Deborah, I can now differetiate methodology and methods, inductive and deductive, its very educative. I would like to know about conceptual frame work, how is it involved in research?

Hi Jospeh, here is a PowerPoint to help you: https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/

Thank you so much Deborah for giving such a wonderful way of differenciating methods and methodoligy.

Could you provide any book or any thing else to have deeper understanding.

Yes: https://www.amazon.co.uk/Research-Design-Qualitative-Quantitative-Approaches/dp/1452226105

I have a confusion regarding research design. Could you please suggest any comment on that.

Yes – read https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/

Thank you for your clear explanation. I do have a chapter on on this but it's at Masters level.

Thanks so much it's helpfull

Thanks for your post…it has helped me though i still need more examples of methods and methodology

Thank you very much for your clear explanation on the difference between methods and methodology.

Thanks a lot. It's much helpful.

This is very helpful. I really needed something practical and to the point. Though I was thinking along the same lines, this post just gave me the reassurance that I needed. Thanks

I thank you Deborah for helping me to carry out my project work. Now I can differentiate between method and methodology. God bless you.

You are very welcome!

Very helpful and timely!

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Thank you! Very helpful.

Very instructive. Thanks. I’ll go for the book by Clough and Nutbrown.

Hi Deborah, thanks this is very useful! However, when we are doing our PhD, for instance we have four sub research questions, So it means that each of them will have their own methodology and methods, and then we also will have one GRAND methodology for our MAIN research questions. Is it right?

Hi Annisa, There is one methodology that is applied to the entire research project – not one for each research question. When examining methodology you look at the project as a whole.

Thanks Deborah. As a first year DProf student returning to academia after 11 years away, I find myself on a wonderfully eye opening journey, not least because of the diversity of terminology. You have just enlightened me no end!!

Hi Rowley, A big congrats for your return to academia and becoming a PhD student. I’m sure you will enjoy the journey. Keep in touch!

Hi Deborah,

Very beautiful site.. with nice GUI as well.. Thanks for explaining this better than what i have so far found. What I have gathered is method is the way you conduct the research and methodology is why you chose that method. There could be other alternatives too. Could you give some other example as well because I saw two questions which leave me more mixed up:

1. what would be the research method you would explore/ employ with reasons

2. expand with reasons on the type of research methodologies you would use

Hi Piu, spot on regarding the simple difference between methods and methodology. With regards to your two questions, the same principles apply. Why choose a particular reserch method? The answer should be because it is the most effective method to answer the research quetions and it is appropriate for the participants. So for example, let’s say you are interested in finding out whether social media influences what music young people download – you might decide to use focus groups as a suitable method. So you would need to give your reasons for choosing focus groups over one-to-one interviews. Question 2 merely asks you to expand your answer by elaborating on your methodologies. In other words, how and why you have designed the whole research project in a particualr way.

So I am an undergrad nursing student trying to explain methodology used and compare 2 studies qualitative and quantitative. Would the methodologies be the theories and theorists that the researcher has used to choose the design and method of collecting their data?

Hi Lynn, in answer to your question, methodology is not something that you ‘use’ but refers to a ‘process’ that takes place after you have set your research objectives.

Methodology – The process of fully interrogating the values and assumptions that influence the study. – This is a process of justification for using particular research methods. – It will help you decide on the right research approach.

For more information about the values and assumptions that influence your research see https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/

This may include particular theoretical frameworks and research paradigms (not the individual theorists but rather the theories/theoretical and conceptual frameworks).

Hi Deborah, If then methodology is the “why” for the selected method, where can we place the “justification?”

Hi William, ‘methodology’ encompasses all of the planning and decisions that must be taken BEFORE starting a research project. The starting point, once you know what you want to research is creating the research questions that will guide the entire study and shape your decisions, such as whether to adopt an inductive or deductive approach, whether to undertake interviews or focus groups as a qualitative research method. etc. The justification or rationale for these research decisions occur throughout this process.

Thank you Dr.Deborah. I am currently doing My thesis on the assesing the contributing factors of academic achivements of secondary school students in Ethiopia. I employee mixed method. An I am still confused in how to fix philosophical assumption, method and methodology. Now I get hint and I elaborate this idea. But could you send me some supporting materials on this regards?

Dr. Gabriel, this is very nicely described. You are totally correct in your advice on the two being needing to be thought of and understood at the onset of a study. Fortunately, I saw that there was a need for me to understand it early enough during my previous doctoral program simply due to the fact that I kept seeing the two different words in various information. It was then that I decided to look deeper to find out why one was always just called "methods" while the other was "methodology". Thank you for sharing this thoughtful and needed post. Dr. Rick D. Johnson

Hi Miss Deborah! Can you help me with my undergrad thesis problem? that is, how literature review of research is made or done? thanks a lot

Hi Nurtimhar, I am going to write a post today on writing literature reviews that should help you – so keep an eye out – or sign up to my RSS feed!

I couldn’t find the find the writing literature review post. Could you please help with the correct link to follow. Thank you

Hi Christy, here is the link: https://deborahgabriel.com/2017/08/21/how-to-write-a-literature-review/

Hi Deborah! Thank you for your views of posting very interesting and important explanation on PhD as I am on the way to complete my PhD preliminary tentative research proposal.

That’s great – best of luck with your application!

Hi Deborah, I am doing my MSc Risk Management course and I am suppose to choose a dissertation topic, I’m looking to research on health and safety risk management but I’m struggling to come up with a topic. Please help.

The best way to select a dissertation topic is to start by reading widely on the topic- in your case ‘health and safety risk mgmt’. As you read you will find specific areas that interest you – for example, occupational health. You should narrow your reading to this area and look for the gaps in the literature. From there you should be able to identify a ‘gap’ that your dissertation will address.

I would like to know how someone can choose project related to his/her options of academic studies

I usually use method and methodology interchangeably but now I know they are not the same. kudos

Thank you very much Deborah for differentiating method and methodology, great stuff i tell you!

This has been super useful. Thank you very much

Thank you Deborah. I am in the second year of my PhD and you just helped me understand the fundamental difference between methods and methodology. I have been interchanging them for a while and confusing theoretical frameworks with methodology every now and then. You have a teaching gift.

Thanks a million it has helped to a great extent. M.A Strategic and Peace Studies student- University of Dar es Salaam – Tanzania.

Is there any difference between research methods and research techniques?

Research method refers to the specific mode of gathering data. For example one method might be interviews. Research technique refers to the approach used for a specific method. For example, open-ended interviews is one technique that can be used when conducting interviews; semi-structured is another. So there is a distinct difference between method and technique.

Hi Deborah, I am working on my Master Thesis and I have chosen the Topi and the research question. I need your help in determining the Methodology and Methods and as well I need to know how much I should write for the main topic and the research question? and should they be correlated between each other? Research topic is: “Legal Aspects and Economical Impact of Intangible assets” Research question is: “Soft drink industry” And finally, How should be defined the final thesis? e.g. “Legal Aspects and Economical Impact of Intangible Assets on the Soft Drink Industry”? Thank you!

Hi Arsim, I’m happy to offer general guidance on conducting research but cannot provide responses to detailed questions about individual research projects due to time constraints. These are best directed towards your supervisor or tutor.

It’s my first time of coming across your meaningful write up. I enjoy it. If your door is open to me I will like to develop a good relationship academically. Thanks

Thank you Dr.this helped me alot.

Thanks a million, billion and trillion times for your patience to explain these terms Dr Deborah, I really appreciate your work. Thanks alot.

This is good!

Hello deborah, I am just getting used to the concept of methods, methodology, theoretical framework, literature review. I was really happy to have stumbled on your write-up plus the comments. Unfortunately, none of the links in the comment section is working. Please mail me the active links for the above headings. Thanks

Hi Terwase, I have updated the links in the comments. Best Wishes Deborah

Thank you very much Deborah, I really gained a lot from your explanation of the different between methods and methodology research. I would like to know what system approach theory is all about and its focus, merits/contributions, critics and relevance to modern day public administration.

Thank you very much Deborah. Your article and your replies to comments have been helpful. Can I just make sure I got it right? So before I decide on the methodology, I need to think of the purpose/aim of my study and to be able to choose a method, I should go back to my methodology. I did a study about the contribution of private universities to graduates’ employability (aim/purpose) and I explored the perceptions of graduates of these universities of the role of their institutions (methodology), and therefore, I used interviews to get in-depth information about various educational services (method). I could have used surveys (method). Is this example correct? Thanks again.

Yes – you’ve got it! No doubt, you considered the options and decided that in-depth interviews would be the best method to explore graduate perceptions. I would have used this method myself – sounds like a great study!

HI Deborah, I am planning to conduct research. It’s about finding out students’ perceptions and responses toward the effectiveness of a product (a translation tool) and the effectiveness of that product to improve their translation ability. Can you suggest what methods I could apply?

Thanks for your help

Hi Muhyas, This could be done in a number of ways. To give you one suggestion, you could do a mixed methods study involving quantitative and qualitative methods. You could begin with a quantitative method such as a questionnaire, finding out from the respondents what type of translation tools they use, how often etc. You could then interview some of the respondents (qualitative method) to ask in-depth, probing questions on their experience of using the translation tool and how effective it was for them. The overall approach is inductive as you are looking for new understandings to emerge, as opposed to testing a hypothesis that presumes to know what responses participants will give.

I am preparing for my senior project and I am struggling with all the methodology content. I previously focused on the literature review and finding information that are relevant to my topic and did not give my research methodology a second though. The article helped a lot in clearing things out for me. Thank you and God bless.

My research is about the effect of a marketing strategy on the attitude of volunteers joining an NGO and how this could increase the organizational effectiveness. My empirical study will handle an international NGO and I will be reaching out to volunteers in this NGO, however I am very confused as to what research method I should use. I am mainly thinking about a questionnaire but afraid if it is enough to study attitude. Would appreciate it if you provide me with your help.

I am embarking on a PhD programme and I need a bit detailed explanation of the theoretical framework and empirical framework.

Check out the slides on How to Develop a Conceptual Framework: https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/

Hi Deborah. Could you please explain the difference between research process and research methodology. Writing research on tuesday and just would like to know whether it is the same or not and if not a short sentence of how it is diff. Thank you

I have an expose’ on the difference between research methodology and research method tomorrow. Have been struggling online to get clearifications on the two till I found this nice article. I believe from what I have read above, I will do a wonderful presentation. Thanks a lot. Most grateful.

Your comment about not being able to answer your PhD supervisor when he asked you the difference between methods and methodologies gave me hope! Thank you for your “easier than most text books” explanation of methods and methodology. Can you help me to understand where an epistemological realist approach fits in to all this? Many thanks

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Thanks a lot Deborah Gabriel! I appreciated your post and it has enlightened me.

Thanks Deborah for the clarification on the two. However I am currently carrying out a research on this topic “How can inclusive, sustainable growth and accountable governance be achieved in Africa”, but am confused on the methods and methodology to use. Could you please help me on this

This is an awesome resource. Thank you for your clarity. I also learned a lot from your responses to the posted questions.

Hi Deborah, Thanks for this wonderful post. It clarified the concept of methodology very well for me. I am a new PhD student and aiming to develop my methodological perspective. Would please give me some guidance on how can I develop my methodological perspective? Thanks, Rabeya

Hi Rabeya, I would definitely recommend reading the book ‘A Student’s Guide to methodology’. But you need to reflect on what you are researching and why – then you can develop your methodology which is about select the research method that will best answer your research questions and meet your research objectives.

l think your definition of methods and methodology cuts across from diploma, degree, masters and phd. thank for your meaningful definition

Thank you – I think I actually get this now!

What is the difference between research tools and research methods

I have just started research and trying to understand the difference between methods and methodology, your post has made it very clear. Thanks a great deal.

Hi….! Deborah. I was confused during my thesis and now I’ve got the clear picture of method and methodology. Thanks once again.

Comments are closed.

Dissertation Printing and Binding | Types & Comparison

Table of Contents

Once you have the final copy of your dissertation in your hands, all thoroughly proofread and reviewed intensely, the next step is to have it printed and bound. The dissertation printing and binding process is to be taken seriously since no one would want their years of hard work and toil to be seen as a shabby and poorly produced product. So before you rush out to get it printed, always ensure the institutional guidelines on how the dissertation is to be printed and bound are strictly followed.

In this article, we will look at the dissertation printing and binding process, the final box that is to be ticked in the research journey. The critical aspect of this final step is for you to make the appropriate choice in terms of the type of binding and printing options you will use.

Types of Dissertation Binding

Spending some time reviewing the binding options available is a great way to begin. Align your choice with the university requirements first, then start exploring binding possibilities. Remember to keep in mind factors like binding quality, durability, how professional it will appear, and the costs involved. Below are some of the common types of dissertation binding that one can consider.

Spiral binding : This type of dissertation binding is perfect for undergraduate or graduate students working on tight budgets as it is relatively inexpensive. Plastic or metal coils are used here to bind pages together (choices of color may be available), and the final output is straightforward to handle and read, given the flat opening that makes browsing through hassle-free.
Hardback binding : Students can choose this kind of binding for their final dissertation submission. It gives your dissertation a professional look. With hardcovers on the front and back, one can also try various kinds of lettering to make it more impactful.
Paperback binding : This option can be considered for informal submissions. Though it costs less than hardback binding, good quality, and flexible light covers can create a clean and professional appearance.
Thermal binding : Here, the binding is done with a transparent cover that highlights the dissertation’s title page. It has a professional look, is solid and reliable, and has color options.
Comb binding : This kind of binding is recommended for draft versions and costs less than a spiral binding option. It allows pages to be removed or added and comes with a transparent front and back cover.

Dissertation Printing Options

Color or black and white: Before deciding on the colour option, check if your department or institution has laid out any guidelines in this regard. If it’s not specified, weigh in which one colour or a combination will make your dissertation visually appealing. Color printing tends to be expensive, and an overuse of colors can be overwhelming and distracting. So, use colour wisely and only where required – for graphs or figures, for example.
Single or double-sided: University guidelines should be the foremost factor in deciding to opt for single-sided or double-sided printing. The latter is obviously cheaper. However, take care to ensure that the title page, acknowledgments, table of contents, abstract, and bibliography start on fresh pages. Similarly, new chapters should also begin on the front side of the paper. You also need to consider the difficulty in comparing images and graphs referred to in the text if these appear on either side of a page.
Layout: Check departmental guidelines on the layout and margin requirements. Usually, a 2.5 cm margin on the side is required to make allowance for binding.
Paper weight: The paper should not be so thin that the print is visible on the other side, nor should it be too thick. For better quality output, consider using a paper weight of 100gsm.
Number of copies: Depending on your department guidelines, you may have to submit one to three copies of your dissertation. Hence, three to five copies are usually printed.

Things to check before printing dissertations

Before printing your dissertation, make sure to do some final checks, as listed below.

Ensure that your document is saved in PDF file format: PDF files are usually accepted by thesis printing services. Hence, by keeping your dissertation in pdf file format beforehand, you can check for any discrepancies or errors that may arise during conversion.
Proofread your dissertation: This is crucial to eliminate any grammatical or language errors, misspelled words, or incomplete sentences that may have been overlooked.
Review the tables, graphs, and any other visual elements: Formatting can affect the layout of tables and graphs. So, cross-check visuals, ensure correct labeling, and check if they correspond to the information in the text. Also, ensure that the images are of high quality.
Check with the printing services beforehand: It is always helpful to check ahead with printing service providers on the time and cost of printing and binding. Also, check with your department for any formalities to be completed while submitting the printed dissertation. This allows you to plan things well in advance.

There are many types and options for students to choose from when it comes to printing and binding dissertations. However, as highlighted above, it is essential to be aware of the institution’s requirements and guidelines before it proceeds.

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How To Choose Your Research Methodology

Qualitative vs quantitative vs mixed methods.

By: Derek Jansen (MBA). Expert Reviewed By: Dr Eunice Rautenbach | June 2021

Without a doubt, one of the most common questions we receive at Grad Coach is “ How do I choose the right methodology for my research? ”. It’s easy to see why – with so many options on the research design table, it’s easy to get intimidated, especially with all the complex lingo!

In this post, we’ll explain the three overarching types of research – qualitative, quantitative and mixed methods – and how you can go about choosing the best methodological approach for your research.

Overview: Choosing Your Methodology

Understanding the options – Qualitative research – Quantitative research – Mixed methods-based research

Choosing a research methodology – Nature of the research – Research area norms – Practicalities

1. Understanding the options

Before we jump into the question of how to choose a research methodology, it’s useful to take a step back to understand the three overarching types of research – qualitative , quantitative and mixed methods -based research. Each of these options takes a different methodological approach.

Qualitative research utilises data that is not numbers-based. In other words, qualitative research focuses on words , descriptions , concepts or ideas – while quantitative research makes use of numbers and statistics. Qualitative research investigates the “softer side” of things to explore and describe, while quantitative research focuses on the “hard numbers”, to measure differences between variables and the relationships between them.

Importantly, qualitative research methods are typically used to explore and gain a deeper understanding of the complexity of a situation – to draw a rich picture . In contrast to this, quantitative methods are usually used to confirm or test hypotheses . In other words, they have distinctly different purposes. The table below highlights a few of the key differences between qualitative and quantitative research – you can learn more about the differences here.

Uses an inductive approach
Is used to build theories
Takes a subjective approach
Adopts an open and flexible approach
The researcher is close to the respondents
Interviews and focus groups are oftentimes used to collect word-based data.
Generally, draws on small sample sizes
Uses qualitative data analysis techniques (e.g. content analysis , thematic analysis , etc)
Uses a deductive approach
Is used to test theories
Takes an objective approach
Adopts a closed, highly planned approach
The research is disconnected from respondents
Surveys or laboratory equipment are often used to collect number-based data.
Generally, requires large sample sizes
Uses statistical analysis techniques to make sense of the data

Mixed methods -based research, as you’d expect, attempts to bring these two types of research together, drawing on both qualitative and quantitative data. Quite often, mixed methods-based studies will use qualitative research to explore a situation and develop a potential model of understanding (this is called a conceptual framework), and then go on to use quantitative methods to test that model empirically.

In other words, while qualitative and quantitative methods (and the philosophies that underpin them) are completely different, they are not at odds with each other. It’s not a competition of qualitative vs quantitative. On the contrary, they can be used together to develop a high-quality piece of research. Of course, this is easier said than done, so we usually recommend that first-time researchers stick to a single approach , unless the nature of their study truly warrants a mixed-methods approach.

The key takeaway here, and the reason we started by looking at the three options, is that it’s important to understand that each methodological approach has a different purpose – for example, to explore and understand situations (qualitative), to test and measure (quantitative) or to do both. They’re not simply alternative tools for the same job.

Right – now that we’ve got that out of the way, let’s look at how you can go about choosing the right methodology for your research.

2. How to choose a research methodology

To choose the right research methodology for your dissertation or thesis, you need to consider three important factors . Based on these three factors, you can decide on your overarching approach – qualitative, quantitative or mixed methods. Once you’ve made that decision, you can flesh out the finer details of your methodology, such as the sampling , data collection methods and analysis techniques (we discuss these separately in other posts ).

The three factors you need to consider are:

The nature of your research aims, objectives and research questions
The methodological approaches taken in the existing literature
Practicalities and constraints

Let’s take a look at each of these.

Factor #1: The nature of your research

As I mentioned earlier, each type of research (and therefore, research methodology), whether qualitative, quantitative or mixed, has a different purpose and helps solve a different type of question. So, it’s logical that the key deciding factor in terms of which research methodology you adopt is the nature of your research aims, objectives and research questions .

But, what types of research exist?

Broadly speaking, research can fall into one of three categories:

Exploratory – getting a better understanding of an issue and potentially developing a theory regarding it
Confirmatory – confirming a potential theory or hypothesis by testing it empirically
A mix of both – building a potential theory or hypothesis and then testing it

As a rule of thumb, exploratory research tends to adopt a qualitative approach , whereas confirmatory research tends to use quantitative methods . This isn’t set in stone, but it’s a very useful heuristic. Naturally then, research that combines a mix of both, or is seeking to develop a theory from the ground up and then test that theory, would utilize a mixed-methods approach.

Let’s look at an example in action.

If your research aims were to understand the perspectives of war veterans regarding certain political matters, you’d likely adopt a qualitative methodology, making use of interviews to collect data and one or more qualitative data analysis methods to make sense of the data.

If, on the other hand, your research aims involved testing a set of hypotheses regarding the link between political leaning and income levels, you’d likely adopt a quantitative methodology, using numbers-based data from a survey to measure the links between variables and/or constructs .

So, the first (and most important thing) thing you need to consider when deciding which methodological approach to use for your research project is the nature of your research aims , objectives and research questions. Specifically, you need to assess whether your research leans in an exploratory or confirmatory direction or involves a mix of both.

The importance of achieving solid alignment between these three factors and your methodology can’t be overstated. If they’re misaligned, you’re going to be forcing a square peg into a round hole. In other words, you’ll be using the wrong tool for the job, and your research will become a disjointed mess.

If your research is a mix of both exploratory and confirmatory, but you have a tight word count limit, you may need to consider trimming down the scope a little and focusing on one or the other. One methodology executed well has a far better chance of earning marks than a poorly executed mixed methods approach. So, don’t try to be a hero, unless there is a very strong underpinning logic.

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Factor #2: The disciplinary norms

Choosing the right methodology for your research also involves looking at the approaches used by other researchers in the field, and studies with similar research aims and objectives to yours. Oftentimes, within a discipline, there is a common methodological approach (or set of approaches) used in studies. While this doesn’t mean you should follow the herd “just because”, you should at least consider these approaches and evaluate their merit within your context.

A major benefit of reviewing the research methodologies used by similar studies in your field is that you can often piggyback on the data collection techniques that other (more experienced) researchers have developed. For example, if you’re undertaking a quantitative study, you can often find tried and tested survey scales with high Cronbach’s alphas. These are usually included in the appendices of journal articles, so you don’t even have to contact the original authors. By using these, you’ll save a lot of time and ensure that your study stands on the proverbial “shoulders of giants” by using high-quality measurement instruments .

Of course, when reviewing existing literature, keep point #1 front of mind. In other words, your methodology needs to align with your research aims, objectives and questions. Don’t fall into the trap of adopting the methodological “norm” of other studies just because it’s popular. Only adopt that which is relevant to your research.

Factor #3: Practicalities

When choosing a research methodology, there will always be a tension between doing what’s theoretically best (i.e., the most scientifically rigorous research design ) and doing what’s practical , given your constraints . This is the nature of doing research and there are always trade-offs, as with anything else.

But what constraints, you ask?

When you’re evaluating your methodological options, you need to consider the following constraints:

Data access
Equipment and software
Your knowledge and skills

Let’s look at each of these.

Constraint #1: Data access

The first practical constraint you need to consider is your access to data . If you’re going to be undertaking primary research , you need to think critically about the sample of respondents you realistically have access to. For example, if you plan to use in-person interviews , you need to ask yourself how many people you’ll need to interview, whether they’ll be agreeable to being interviewed, where they’re located, and so on.

If you’re wanting to undertake a quantitative approach using surveys to collect data, you’ll need to consider how many responses you’ll require to achieve statistically significant results. For many statistical tests, a sample of a few hundred respondents is typically needed to develop convincing conclusions.

So, think carefully about what data you’ll need access to, how much data you’ll need and how you’ll collect it. The last thing you want is to spend a huge amount of time on your research only to find that you can’t get access to the required data.

Constraint #2: Time

The next constraint is time. If you’re undertaking research as part of a PhD, you may have a fairly open-ended time limit, but this is unlikely to be the case for undergrad and Masters-level projects. So, pay attention to your timeline, as the data collection and analysis components of different methodologies have a major impact on time requirements . Also, keep in mind that these stages of the research often take a lot longer than originally anticipated.

Another practical implication of time limits is that it will directly impact which time horizon you can use – i.e. longitudinal vs cross-sectional . For example, if you’ve got a 6-month limit for your entire research project, it’s quite unlikely that you’ll be able to adopt a longitudinal time horizon.

Constraint #3: Money

As with so many things, money is another important constraint you’ll need to consider when deciding on your research methodology. While some research designs will cost near zero to execute, others may require a substantial budget .

Some of the costs that may arise include:

Software costs – e.g. survey hosting services, analysis software, etc.
Promotion costs – e.g. advertising a survey to attract respondents
Incentive costs – e.g. providing a prize or cash payment incentive to attract respondents
Equipment rental costs – e.g. recording equipment, lab equipment, etc.
Travel costs
Food & beverages

These are just a handful of costs that can creep into your research budget. Like most projects, the actual costs tend to be higher than the estimates, so be sure to err on the conservative side and expect the unexpected. It’s critically important that you’re honest with yourself about these costs, or you could end up getting stuck midway through your project because you’ve run out of money.

Constraint #4: Equipment & software

Another practical consideration is the hardware and/or software you’ll need in order to undertake your research. Of course, this variable will depend on the type of data you’re collecting and analysing. For example, you may need lab equipment to analyse substances, or you may need specific analysis software to analyse statistical data. So, be sure to think about what hardware and/or software you’ll need for each potential methodological approach, and whether you have access to these.

Constraint #5: Your knowledge and skillset

The final practical constraint is a big one. Naturally, the research process involves a lot of learning and development along the way, so you will accrue knowledge and skills as you progress. However, when considering your methodological options, you should still consider your current position on the ladder.

Some of the questions you should ask yourself are:

Am I more of a “numbers person” or a “words person”?
How much do I know about the analysis methods I’ll potentially use (e.g. statistical analysis)?
How much do I know about the software and/or hardware that I’ll potentially use?
How excited am I to learn new research skills and gain new knowledge?
How much time do I have to learn the things I need to learn?

Answering these questions honestly will provide you with another set of criteria against which you can evaluate the research methodology options you’ve shortlisted.

So, as you can see, there is a wide range of practicalities and constraints that you need to take into account when you’re deciding on a research methodology. These practicalities create a tension between the “ideal” methodology and the methodology that you can realistically pull off. This is perfectly normal, and it’s your job to find the option that presents the best set of trade-offs.

Recap: Choosing a methodology

In this post, we’ve discussed how to go about choosing a research methodology. The three major deciding factors we looked at were:

Exploratory
Confirmatory
Combination
Research area norms
Hardware and software
Your knowledge and skillset

If you have any questions, feel free to leave a comment below. If you’d like a helping hand with your research methodology, check out our 1-on-1 research coaching service , or book a free consultation with a friendly Grad Coach.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

Very useful and informative especially for beginners

Nice article! I’m a beginner in the field of cybersecurity research. I am a Telecom and Network Engineer and Also aiming for PhD scholarship.

I find the article very informative especially for my decitation it has been helpful and an eye opener.

Hi I am Anna ,

I am a PHD candidate in the area of cyber security, maybe we can link up

The Examples shows by you, for sure they are really direct me and others to knows and practices the Research Design and prepration.

I found the post very informative and practical.

I struggle so much with designs of the research for sure!

I’m the process of constructing my research design and I want to know if the data analysis I plan to present in my thesis defense proposal possibly change especially after I gathered the data already.

Thank you so much this site is such a life saver. How I wish 1-1 coaching is available in our country but sadly it’s not.

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CHAPTER FIVE RESEARCH DESIGN AND METHODOLOGY 5.1. Introduction Citation: Lelissa TB (2018); Research Methodology; University of South Africa, PHD Thesis

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