Skills-based success: 10 recruiting case studies

recruitment case study examples

The working world has been turned on its head with the pandemic, the Great Reshuffle, and the resulting skills shortage. Companies are searching for a powerful, sustainable way to recruit and retain talent, and 73% of them are now opting for skills-based hiring practices.

Skills-based recruitment practices are for everyone. Don’t believe us? We've put together 10 recruiting case studies that demonstrate how different individuals, industries, and regions have successfully implemented skills-based hiring.

Table of contents

What's the purpose of a recruiting case study, 3 personal recruiting case studies, 3 recruiting case studies by industry, 4 recruiting case studies by region, looking for more recruiting case studies, the state of skills-based hiring 2023.

Read TestGorilla's annual report to discover why over 70% of companies chose to adopt skills-based hiring methods in 2023.

recruitment case study examples

In recruitment, case studies are helpful tools for employers seeking to build, develop, or optimize their recruitment processes. They can be great sources of information and inspiration. By understanding the successes and failures others have had with their hiring processes, hiring managers can take any relevant learnings without having to make the same mistakes that others have.

To make these recruiting case studies relevant for as many people as possible, we've divided them into personal case studies, case studies by industry, and case studies by region. Let's dive in.

Let’s first look at the personal stories of some stellar individuals who were recruited into their ideal industries using skills-based practices. These people didn’t have traditional backgrounds, but because of their unique skills, they got into amazing roles. All that was needed was a chance to prove those skills during recruitment.

The individuals benefitting from skills-based hiring: Personal recruiting case studies

1. Justin Hutchinson

Justin Hutchinson wanted a future in football, but he was faced with a hard choice at age 14: Focus on his career prospects or take care of his father with cancer.

Justin, of course, chose his father and has never regretted that choice, but it did mean giving up the chance of achieving his dream job.

After his father’s passing, Justin attended a community college to fulfill his father’s wish for him to get a degree. To pay rent and living expenses, Justin got a job at a smoothie franchise.

His aim was to simply support his cost of living by making fast food – but it turns out Justin’s real skill was people and communication.

Justin would study the cars that drove up, memorize their orders, and have them ready so he could spend time talking and getting to know the customers instead of making drinks.

One of Justin’s customers was a chief executive of a marketing company and was so impressed with his people skills, he offered Justin an internship.

It wasn’t long before Justin used his soft skills to turn that internship into a full-time position. He dropped out of college, poured his heart and soul into the role, and attained the role of Director of Business Development.

Justin attributes his success to his best skills:

Workplace empathy

Strategic and critical thinking

Sales management

Justin didn’t have a typical marketing background – his experience was a partial college education with no degree, on-the-job experience (and not a traditionally “relevant” job), and his internship.

Not everyone can find the perfect marketer in a charismatic smoothie server, but online skills testing holds the same principles: Look at abilities first and ask questions later.

Sales and marketing are industries that are uniquely dependent on soft skills, which makes skills-based hiring an obvious choice for recruiting. For information on how it helps with the tricky subject of ramp time, read our article on skills-based hiring and ramp time.

2. Latisha Carter

Latisha Carter had a dream of excelling in corporate America, but she never got the opportunity to attend college.

At age 17, Latisha became a single mother. This put her dreams of college on hiatus for the foreseeable future.

Three years later, after having another child, Latisha got a job as a nursing assistant. But she still couldn’t shake her desire to make it in the corporate world.

She secured a call center job with NCR, a software company, driven by their offer of extensive employee training. 

Offering extensive upskilling and reskilling is one of the best things you can put on the table for potential candidates. A study by Lorman showed that 59% of Millennials believe that development opportunities are extremely important when deciding whether to apply for a position.

Latisha used her experience at NCR to get a role in customer service at the software company Sage.

With determination and hard work, she continued to work her way up for 20 years until she became a director at Xero, an accounting technology company.

Latisha is now proudly a director in corporate America with no college degree. Her company is reaping the benefits of her presence and skills. 

In the second half of 2021, Xero’s approach to skills-based hiring and its emphasis on diversity pushed a 7% increase in racial and ethnic diversity.

Jana Galbraith, the executive general manager for people experience partnering for Xero, says: “ [H]istorically, hiring based on degree exclusively has perpetuated discrimination .”

This boost is great news for Xero because the benefits of diversity are broad and include increased productivity, innovation, and financial performance.

Latisha’s struggle to succeed is unfortunately common for working mothers. To learn more about this, read our article on the motherhood penalty .

3. Cindy Veach

Cindy Veach didn’t have a traditional background. She had all the tech know-how, but she only had experience involving massage therapy and social services.

But she had the skills and she knew it. Cindy says it was a happenstance that she stumbled upon her perfect role; she just wanted a role where she could use her best talents.

“I was looking for jobs I had the right skills for, organizational skills in particular,” said Cindy.

She happened upon a tech administration apprenticeship program at IBM. Before then, she saw her tech skills as just a hobby and never imagined herself in the tech industry – but she applied and was accepted.

Cindy had a steep learning curve ahead of her. She possessed the base tech skills but needed the training to reach the right level.

She attributes much of her success to the flexibility of her mentors. They continually told her that if a path “didn’t feel right,” she was welcome to experiment and try something new.

At the end of the apprenticeship, she applied for a network operations technician role and was hired. She took a position with flexible work options so she could still care for her two children comfortably. 

Skills-based hiring made this outcome possible. Cindy’s communication skills, digital expertise, and problem-solving abilities helped her secure her role, and the focus on continuous improvement is helping her develop it .

She says that the combination of her appetite for learning and her employer’s support for her success is the perfect duo for creating limitless growth.

We’ve heard plenty of people say “skills-based hiring doesn’t work in my industry.” But that’s just yet another myth we’ve debunked . Let’s take a look at a handful of case studies about how companies within certain industries have succeeded with skills-based recruitment initiatives.

The industries using skills-based hiring: recruiting case studies from different industries

4. Healthcare

Healthcare administration is an industry that’s notoriously difficult to get into. Between receiving a bachelor’s degree and completing a master’s program, it can take six to eight years of rigorous commitment.

However, more opportunities are arising that allow equally qualified candidates to get in without obtaining specific educational requirements.

Sam Saucedo-Hernandez had a tumultuous life, but she only ever wanted a solid career. As a child of parents who emigrated from Mexico, she wanted to be the first generation in her family to attain a degree.

Sam watched her parents struggle with low-wage jobs and promised herself she would do better for herself.

Her first attempt was at law school where she spent several years studying hard. Sam was ecstatic to get her degree and begin a career in law.

But two weeks after she got her associate of science degree, the school got shut down for fraud, leaving Sam jobless and $60,000 in debt.

Sam faced many challenges, but the turning point in her story was the day she received a letter promoting a no-cost medical administrative assistant job training program from JVS.

JVS is a program that helps people build skills and find solid career connections – particularly in the healthcare industry.[1]

JVS has seen amazing success with over 500 employer partners and an emphasis on promoting diversity: 88% of their participants are Black, Hispanic, Asian, or a wide range of other ethnicities.

Sam applied for the program and was accepted. She secured a position as a medical administrative assistant, but her training has led her to her current role in the audiology department.

Though she’s fortunate for her position, Sam says she’s still looking forward, wondering where her skills can take her from here. 

Programs like JVS are working tirelessly to make more stories like this possible. With a focus on skills over experience, they bring in valuable candidates to industries that may otherwise be restricted to them.

5. Manufacturing

Steelcase, a furniture manufacturing company, wanted to build a fairer place for employment opportunities and encourage better representation for employees of color. So they adopted skills-based hiring practices.

They’re far from the only ones. According to TestGorilla’s State of Skills-Based Hiring report, 85% of businesses in 2023 had the goal to increase diversity.

And companies are succeeding at this by implementing skills-based hiring: 91% of organizations saw an increase in diversity due to skills-based hiring.

Steelcase realized that if they truly wanted to boost their DE&I initiatives , traditional hiring methods wouldn’t do.

They decided their hiring processes needed to be revamped for the better, so they adopted some new practices:

Prioritizing skills over resume and pedigree

Removing experience requirements wherever possible

Favoring continuous improvement over perfection

Revamping job descriptions to reduce biased language

Prioritizing diversity among equally qualified candidates

Steelcase decided that practices like these would enable them to reach diverse talent organically, and it worked. Since the program started, Steelcase’s new hires are 55% women and 30% racial or ethnic minorities.

Steelcase’s initiatives are amazing, so we encourage similar active moves to boost diversity. To read more about this topic, read our blog on why being intentional about workplace diversity is non-negotiable .

6. Software

ADP, an HR management software company, adopted a recruiting strategy to focus on skills , rely less on credentials, and make an effort to provide opportunities for candidates with nontraditional backgrounds.

This strategy included training talent acquisition professionals on best practices, hiring specific diversity recruiters, removing degree requirements from high-volume recruiting roles, and leveraging better training and mentorship for new hires.

What were the results? ADP saw great success in one year:

An increase in the number of candidates with no college degree

An increase in Black representation in the candidate pool

An increase in Hispanic representation in the candidate pool

This program was heavily inspired and backed by Maria Black, the chief executive of ADP, and her strong belief in corporate social responsibility.

She has a strong passion for supporting working women, veterans, and other underrepresented talents.[2]

Maria is an excellent example of the power of leading from the top. When your company’s leadership supports a great cause, it benefits both employees and company alike and builds a better organizational culture .

Next, let’s take a look at some case studies about the regions and countries that are taking on skills-based recruitment practices. For more on this subject, check out our post on skills-based hiring around the world .

The countries and regions using skills-based hiring: recruiting case studies from around the world

7. Maryland, USA

In 2022, the state of Maryland dropped four-year degree requirements for thousands of jobs in the government sector.

The aim of this initiative was to draw attention to the value of alternative credentials and experience. State officials want to give people a better shot at securing a stable, fulfilling job.

Governor Larry Hogan was quoted as saying:

“[W]e are ensuring qualified, non-degree candidates are regularly being considered for these career-changing opportunities.”[3]

Over 38,000 people work for the state of Maryland and it’s estimated that more than half of those jobs can be performed by people whose alternative skill routes can easily substitute for a college education.

These alternative routes include:

Life experience

Non-relevant job experience

Hobbies and volunteer work

Alternative training

Community college education

Maryland estimates that about 47% of its working population are STARs (skilled through alternative routes). That’s 2.8 million workers, and these people need solid opportunities – opportunities that they can access through skills-based hiring.

To learn more about how unnecessary degree requirements are holding top talent back, read our blog on degree inflation .

8. Indiana, USA

Indiana’s tech leaders are struggling to attract and retain great talent. They’re facing a major skill shortage and they can’t solve it with the “usual” hiring methods.

Traditional recruiting methods exclude over 95% of Indiana’s workforce.

Indiana has a workforce of 3,332,239 people, but consider this:

A four-year degree requirement removes 75%

Biases can eliminate up to 30% of the pool

Requiring specific past experience removes 93% of the talent pool

With all of that in mind, a pool of more than three million candidates is reduced to just over 42,000.

Indiana’s Office of Technology (IOT) realized that skills-based hiring practices could fix this problem and solve their shortage.

They started by removing degree requirements from most job descriptions, then took the next step and started offering reskilling opportunities to workers from alternative industries, such as line cooks and truck drivers.

Tracy Barnes, IOT’s chief information officer, said that the results of the program have been positive and they’re “very pleased” so far. She also said that she’s equally excited to see the positive life impacts for the candidates involved.

9. Asia-Pacific

Skills-based hiring is quickly gaining traction in the Asia-Pacific area.

One study showed that 79% of businesses in the Asia-Pacific area look for skills when hiring versus the 21% that prioritize education and experience.[4]

The same study found that internal mobility is more important than ever and that companies want to prioritize gender equality and disability inclusion . These points can also be accomplished by adopting skills-based hiring.

Asia-Pacific is looking to skills-based practices to improve the future of their recruitment processes, but Singapore-based TruTrip is already reaping the benefits .

TruTrip is a business travel management company that needed help assessing candidate skills and hiring the best candidates, so they gave TestGorilla a try.

Here are a few ways that TestGorilla’s pre-employment skills testing helped TruTrip’s recruitment processes:

Gives them a way to objectively assess applicants’ skills and knowledge

Helps them eliminate bias from the hiring process

Enables them to consistently make better hiring decisions

Reduces their reliance on resume screening

Enhances teamwork and communication

Improves the employee experience of new hires

According to Hugh Batley, the founder of TruTrip, their new hires are a better fit. These employees become great contributors and have a better initial experience with the company.

TestGorilla also helps TruTrip save thousands of dollars by reducing the chances of a costly mis-hire. 

This isn’t unusual. According to TestGorilla’s State of Skills-Based Hiring report, 92.5% of organizations using skills-based practices saw a reduction in mis-hires in 2022.

10. The UK and the EU

The UK and the EU have developed a strong focus on skills over the past few years.

Interest in skills-based hiring in the UK rose 63% from 2021 to 2022 . This drastic increase is due to employers wanting a wider talent pool and candidates prioritizing and valuing their alternative experience.

This move is helping job opportunities reach the 73.6% of people in the United Kingdom who don’t possess a four-year degree. [5]

As for the European Union, they developed the “Pact For Skills” program in 2020. This program was created to encourage and fund better upskilling and reskilling while also promoting greater diversity and gender equality.[6]

A good example from both areas is the British-Lithuanian bank, Revolut.

Revolut adopted skills-based hiring by using TestGorilla’s skills tests and, as a result, improved their time-to-hire by 40% .

Among many other benefits, Revolut found TestGorilla’s language tests life-saving. Assessing language proficiency is essential for a multinational company, but traditional methods are time-consuming and laborious.

TestGorilla’s language tests help Revolut to quickly and easily evaluate their candidates’ reading, writing, listening, and speaking skills. This helped them to nearly fully automate their screening process, improving time-to-hire greatly.

To read more case studies and success stories about skills-based hiring, check out our 10 stories that demonstrate the power of skills-based hiring or our collection of customer case studies .

Here are 3 top picks from our case studies:

Revolut improves time-to-hire by 40% using TestGorilla

Design Pickle uses TestGorilla to boost application completion rate by 25%

TestGorilla helps TruTrip to save money and improve employee experience

If you’d like to acquaint yourself with a solid skills-based hiring practice, browse our test library and review our skills tests.

“JVS 2022 Impact Report”. (2022). JVS . Retrieved March 6, 2023.

“Maria Black, president and CEO”. (n.d). Business Roundtable. Retrieved March 6, 2023.

McGraw, Mark. (April 4, 2022). “Dropping Degree Requirements: Do Employers Still Care About Education?”. World at Work . Retrieved March 6, 2023.

“The Future of Talent”. (2021). LinkedIn . Retrieved March 6, 2023.

“Overview of the education system”. (2022). Education GPS . Retrieved March 6, 2023.

“Pact for Skills”. (November 10, 2020). European Commission . Retrieved March 6, 2023.

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Executive search. recruitment. talent advisory. career coaching. outplacement., case studies in the recruitment process – an assessment method for gathering data on a candidate.

recruitment case study examples

Recently I started recruiting for a management consulting company who uses client case studies as part of their selection process. For them, it has proven to be an effective way of gathering information on a candidate to assess suitability.

To better understand the use of case studies in the recruitment process, my assistant Laura and I did research into the topic, this blog post is to share that information with you.

An overview of case studies in the recruitment process

Case studies are used as a method of competency measuring. Competency methods can focus on technical abilities, social and behavioural skills, or a combination of the two.

Case studies are most popular in management consulting (though they are used in some other industries) since they are able to mimic the kinds of tasks that would be required in the job.

They are done face-to-face during a specified time slot or given to the candidate to complete in their own time.

See Hiring by Competency Models, Patty Grigoryev (2006)

University of Sydney, Case study interviews

Research on case study efficacy

The premise behind administering a case study as an assessment method is that it offers a level playing field, to some degree, by allowing shortlisted candidates to demonstrate their technical abilities and personal qualities irrespective of past experience and qualification(s).

Case studies enable interviewers to see the strengths and weaknesses of candidates in action, including:

  • Engaging in logical and analytical reasoning.
  • Thinking creatively and generating innovative solutions.
  • Problem-solving.
  • Working under time pressure.
  • Effective communication skills, including presenting in front of one or several interviewers and using a whiteboard to express concepts.

Case studies are detailed in their nature, add cost to the overall recruitment process (because they require time and resources to administer) and are often one of the final stages in the recruitment process.

Reducing the risk of a bad hire

It is well-established that the costs of a bad hire for a business are huge, especially in leadership roles where it can affect the performance of the whole team.

The hard costs of a bad hire are estimated to range between 50% and 200% of the first-year salary. In management consulting, a bad hire cannot only affect the internal team – a poor client experience can have significant impacts from a brand and billing perspective.

Finding ways to reduce the number of bad hires isn’t easy, case studies have been developed to provide additional data points to make a more informed hiring decision. Using competency modelling methods such as case studies, it has been shown to increase success in hiring decisions, with the most significant improvement stemming from a better culture fit.

Talent Management 360, Using case studies to recruit talent

Case studies and management consulting companies

Big 4 accounting firms and strategy consulting houses like McKinsey and Bain consistently use case studies in their recruitment process, for example:

PWC appears to only use case studies in relation to taxation and when hiring recent graduates. They are described as “provide students with realistic fact situations in which a number of tax problems and opportunities can be identified”. They acknowledge that law students and business students may choose to approach them differently and give some background regarding the issues and deliverables expected, such as that students are expected to “incorporate a certain amount of tax planning into their solutions”.

By contrast, Deloitte’s approach is broader. The case interview is designed to assess problem-solving and analytical skills, as well as logic and strategy. However, it is also designed to give candidates an insight into their prospective role, since the cases align with real projects. They clearly step out a five-step approach that candidates should use to address the case interview and give a list of helpful tips that they recommend will help interviewees get the most out of the experience. There is also an interactive case interview practice website ( ) designed to assist.

McKinsey & Company who are notorious for gruelling recruitment methods, with some prospective employee’s having up to 20 interviews before receiving an offer, including a compulsory case interview.

McKinsey offer four example case interviews, which can all be found at this link:

Bain states that any candidate applying for a consulting role should expect a case interview, and those cases will be based on Bain’s client work. They provide two examples, as well as a mock interview for candidates to watch:

Capital One

Capital One also has a detailed case study guide which demonstrates what they will assess (problem solving and analytical skills) as well as providing examples:

Time allotted

The PWC case studies are to be done in the student’s own time, but there is a general guideline offered: “The time required of the student to complete the case requirements will vary greatly, depending upon the level of tax knowledge of the individual student, their software skills, and the number and type of issues in each case. As a very general guideline, each case study, with all issues included, should require not less than 10 hours of issue formation, research, and analysis by a graduate tax student, before the final deliverable(s) are developed.”

Deloitte’s case interview preparation page states that each case is 15-20 minutes long but does not give any set time limits and there is no suggestion that responses are timed.

See PWC Case Studies in Taxation

Measuring the responses

PWC’s case studies are designed to test both technical skills (tax knowledge, Excel ability) and broader skills such as problem solving and creativity. It is stated that the ‘deliverables’ can be in many forms including “a letter to the client identified in the case study, a memo to the client file, or preparing a ruling request for the IRS. Some case study users require oral presentations. These may take the form of a straight presentation or role-play in the setting of a client meeting, resolution of an audit, or representation of a client in a court.” Actually measuring these is not expressly dealt with, but the document does provide a set of solutions to each case study for comparison, akin to a marking key.

By comparison Deloitte is focused less on finding the ‘right answer’ and emphasises that candidates will do well by clearly demonstrating a logical thought process. Having a clear structure and acknowledging any assumptions are listed as recommendations. Possible answers are given in the example attached and they focus on having both justifications and implications for each point. It’s all about the ‘how’ rather than the ‘what’. For numerical/technical questions however, there is a clear right and wrong.

Other methods of work sample testing

There are alternative methods for collecting data points on a candidate, these include: written questionnaires, take home or in office real life job tasks, online assessment tools and group assessment centres.

One hiring manager I was recruiting for would take a full two hours to conduct an interview with a candidate. In the first hour he would cover off behavioural and company ‘fit’ questions, in the second hour he would launch into a long list of technical questions, including real case study examples from working at his company.

This thorough approach made the hiring manager more confident in his decision to hire the individual (or not hire if the candidate wasn’t strong enough).

Here are some other quality articles on evidence based interviewing and testing.

  • The Case for Evidence Based Interviewing: Part 1 and Part 2
  • Assessing Soft Skills

When I’m engaged to conduct a recruitment process for a client I recommend gathering as many data points on the candidate as possible – including a type of work sample, if possible.

I’m always looking for ways to help organisations recruit better. Leveraging years of experience in corporate recruiting I can assist with finding the bottlenecks and weak points in your hiring process and improving hiring outcomes.

Find out more about my services here:

To talk with me about how I can help, make contact today.

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Reengineering the Recruitment Process

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The skills needed in many roles are continually changing—and sources of talent are too.

The Covid-19 pandemic has upended many traditional business practices. When it comes to recruiting, the crisis has not so much disrupted as accelerated shifts in the talent landscape that were already under way, leaving many companies poorly served by their current hiring practices. In a period of steep unemployment, it might seem that companies looking to add workers would be in the driver’s seat. But job openings have also been rising in recent months, meaning that competition for top talent remains keen—and in uncertain times, bringing on the right people is more important than ever.

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recruitment case study examples

13+ HR Case Studies: Recruiting, Learning, Analytics, and More

Reposting a piece from the blog over at Lighthouse Research because I know not all of you subscribe over there!

case study hr

While much of the work we do at Lighthouse Research & Advisory focuses on quantitative research studies, we do a fair amount of qualitative research as well. We’ve collected case studies over time (and continue to) that highlight interesting approaches and examples of innovation within human capital management. The list below offers a wide variety of industries, examples, and flavors for you to learn from.

Want to see another topic or example not listed here? Comment below and and I will see what we can do to find that for you!

Wal-Mart, Automation, and Compassion Training

Walmart’s Fastest Growing Line of Business is Delivering Experiences

The Motley Fool: Blending Talent Management and Engagement

Motley Fool: The Coolest Talent Processes You’ve Never Heard Of

Chipotle: How Internal Mobility Reduced Turnover by 64%

Internal promotion-how Chipotle reduced turnover by 64%

Adtran: Using Hackathons for Employer Branding, Employee Development, and Retention

Using Hackathons for Branding and Retention

Stout Advisory: Performance Management, Peer Feedback, and Employee Engagement

How to Radically Change Your Performance Management Practice [Podcast]

H&R Block: Seasonal Hiring, Strategic Recruiting, and Hiring Manager Communications

Patagonia: measuring the roi of hr programs, hr strategy, employee perks and benefits.

Measuring the ROI of HR Programs is Critical: Here’s How Patagonia Does It

Hot Chicken Takeover: Employee Benefits, Corporate Culture, Leadership, and Social Responsibility

Can a Business Grow Competitively While Doing Social Good? [Podcast]

AlliedUniversal: Talent Acquisition, Employee Referrals, and High-Volume Hiring

How Does AlliedUniversal Hire 90,000 Workers a Year? Referrals and PURPOSE [Podcast]

Duie Pyle: Remote Worker Engagement, Blue Collar Challenges, and Competitive Recruiting

Talent Lessons from the Transportation Industry [Podcast]

Ohio Living: Core Values, Company Culture, and Employee Recognition

We’re Only Human 39: Ohio Living Serves 70,000 Clients Annually with Core Values

Cox Enterprises: HR Analytics, Business Impact, and Strategy

We’re Only Human 53: How to Partner with Your Talent Analytics Team

McDonald’s: Learning Measurement, Business Impact, and ROI

Southwest airlines: corporate culture, employee perks, and employee engagement.

We’re Only Human 40: How Southwest Airlines Lives and Breathes Corporate Culture

HJF: HR Technology Selection and Implementation, HR Leadership, and Modernization

We’re Only Human 55:The HR Leader’s First Year on the Job

View my profile on LinkedIn

Dr John Sullivan Talent Management Thought Leadership

Amazon recruiting – a case study of a giant among children.

January 17, 2022

Compare their results to all others, and you too will call Amazon… A Giant Recruiting Machine.

Note this case study is designed for quick scanning.

Yes, Amazon recruiting is in a class by themselves because they relentlessly hire when others cry for applicants. Of course, I don’t loosely use the phrase “A giant among children.” However, after doing numerous corporate case studies over the years covering other recruiting powerhouses (including Google, Apple, and Facebook). I quickly found that their record recruiting volumes across a broad range of jobs and locations could only be labeled as breathtaking. And just by chance, if you think that I’m not giving enough credit to most other corporate recruiting functions (even Google pales in comparison). You should realize that only a mere 18% of HR professionals even describe their own recruiting function as “top-notch” or “advanced.”

The Six Pillars Of Recruiting Excellence At Amazon

This Amazon case study reveals the many factors that cause Amazon’s recruiting function to be so far ahead of the competition. They are truly a giant because they excel in each of the six pillars of excellence in recruiting. The six pillars that make Amazon so successful are:

  • Their recruiting impacts business results
  • Their proven capability of handling huge recruiting volumes across a wide range 
  • Their fanatical insistence on quality hires
  • A scientific data-driven recruiting approach is the foundation of their success
  • They utilize a one-size-fits-one agile hiring process 
  • Their targeted recruiting sub-programs are second to none

Let’s jump immediately to the first and most important strategic pillar – Amazon’s record-breaking strategic business and recruiting results. 

Pillar #1. Amazon’s Recruiting Impacts Business Results

Amazon recruiting is aiming to go beyond simply producing recruiting results. And to also directly impact their corporation’s business results. Those results include:

  • Hiring is the single most important element in Amazon’s business success – Jeff Bezos made it clear. “Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of’s success” (that’s not just the most important HR function, but the most important business function). Jeff began making this recruiting priority clear in the company’s very first annual shareholder letter in 1998. Most other corporations don’t admit this reality. But, it’s simply not possible for a large corporation to innovate and grow rapidly without fully funded exceptional recruiting. 
  • Yet with all this emphasis, recruiting remains their primary challenge – The CFO recently publicly revealed that even with its current high priority, recruiting maintains a primary challenge. When he noted, for example, in the package movement area, “The availability of workers is Amazon’s primary challenge .” Rather than resting on their laurels, they realize that they continuously need to get much better is a primary reason they continue to improve in recruiting. 
  • Amazon’s size and growth are made possible by its excellence in recruiting – the prime limiting factor that restricts the company from maintaining its quantum growth rate is the ability to successfully recruit a huge volume of employees each year. And because Amazon employs about 1.4 million people globally , they have already done a high recruiting volume. The employee headcount makes them the US’s second-largest private employer (after Walmart). I predict that they will soon surpass Walmart for the #1 spot as the largest employer in the US. I would also note that Amazon has helped to reduce unemployment. Because of the 400,000 people they hired for their U.S. operations network, 45% were previously unemployed. Their new CEO, Andy Jassy, reinforced the importance of continuous growth through recruiting by announcing that he was planning to hire 55,000 people for corporate and technology roles globally during his first months. That’s close to all of Facebook’s current headcount and nearly 1/3 of Google’s headcount.
  • Recruiting has made a major contribution to its stock value – businesswise, their recruiting and operational excellence have directly contributed to the corporation’s incredibly high stock valuation. Currently, Amazon is the fifth most valuable global company in market cap valuation, nearly 1.65 Trillion dollars. 
  • Recruiting has made a major contribution toward having an extremely productive workforce – the average revenue generated by each employee last year was $353,000, which is an amazing ROI. HR helped maintain that productivity by increasing management prerogatives by remaining a 100% union-free workforce. 


Pillar #2.  A proven capability for handling a huge volume of recruiting across a broad range of positions and locations

Amazon recruiting has proven over the years that it has the capability of recruiting a huge number of new hires across many different job families and locations.

  • Recruiting volume and capability are second to none – the fact that during 2021 Amazon’s recruiting increased headcount by a whopping 63%  in a single year. The largest percentage increase in headcount ever accomplished by any large employer during peacetime! This is but one startling indication of recruiting’s agility and capability to ramp up their recruiting capability dramatically. Amazon, of course, must have an exceptional recruiting capability because it is America’s second-largest employer (and I predict that it will soon surpass Walmart). The workload handled by their recruiting function is unparalleled because it has as many as 30,000 openings at a single time.
  • Powerful Employer Brand means that everyone considers them – it is clear that because of its HR work, Amazon is recognized as an excellent place to work. And its rankings, notoriety, and exposure are major contributors to its recruiting success. Some of their notable recognitions include:
  •  This year, LinkedIn’s top US employer ranking – Amazon ranked by the prestigious professional network LinkedIn as the #1 company where Americans want to work and develop their careers. 
  • A global best employer also – this year and a ranking of global employers, Amazon was ranked #2 on the “World’s Best Employers” list by Forbes. 
  • Fortune’s world’s most admired companies – this year, Amazon was ranked #2 on Fortune’s prestigious “World’s Most Admired Companies” list for the fifth year in a row. (After Apple). 
  • BCG’s most innovative firms – this year, the Boston Consulting Group rated Amazon #3 on their “most innovative firms” list (after Apple and Alphabet). 
  • Amazon is the best at attracting a record-breaking volume of applicants – as previously noted. In 2020 Amazon received a record-shattering 30 million applications , an all-time record. But it is especially impressive because it occurred when almost every major corporation and business struggled to get even a few applications for each job. The attractiveness of Amazon is illustrated by the fact that they received a breathtaking “ 1 Million Job Applications (in 1 day) ” as part of their 2021 annual Career Day event.
  • Amazon has the capability of recruiting over an amazing range of jobs – companies like Google and Facebook have an easy recruiting job because they recruit mostly engineers. In comparison, Amazon must have the capability of recruiting everything from AI experts, pilots, book specialists, entertainment specialists, and cloud experts down to package handlers. In fact, Amazon can recruit across five extremely diverse business units (, AWS, Alexa, Whole Foods Market, and Amazon Prime) and 32 distinct technical groups. Their new Project Kuiper will even require them to hire rocket scientists as they attempt to launch satellites into orbit to widen their broadband access. In my view, their recruiting leaders deserve major kudos for developing their recruiting capability in so many completely different skill areas. And because they are a technology company, they rely heavily on technology throughout their recruiting function. 
  • Amazon’s recruiting capability is truly global – because it is a worldwide e-commerce company, Amazon operates and recruits in 13 countries. In the US alone, it operates more than 930 facilities (including two headquarters locations). And last year, it received job applications from 170 different countries.

Pillar # 3. Fanatical Insistence On Quality Hires

Their third and most important pillar of recruiting excellence is their fanatical insistence on only hiring quality candidates. In comparison, few corporations spend the time defining and measuring the quality of hire (i.e., top-performing new hire). And only 36% even attempt to measure the quality of hire . Amazon ensures that they will get those quality hires using seven unique recruiting approaches. They include:

  • Their goal is to be the “Earth’s Best Employer” – yes, Jeff Bezos’ stated, and only a little bit outrageous, goal is to make Amazon “ the world’s best employer . However, in my experience, it is a goal that they have already met. Executives, managers, HR professionals, and recruiters work together to reach it. In their words, they reach that goal because  “Their leaders work every day to create a safer, more productive, higher-performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun. Leaders ask themselves: “Are my fellow employees growing?” “Are they empowered?” “Are they ready for what’s next?” “Leaders have a vision for and commitment to their employees’ personal success, whether that be at Amazon or elsewhere.”
  • The Bezos approach to hiring is laser-focused on quality – their hiring managers and the recruiting function’s insistence on quality has remained solid throughout the years. I find that this fanatical insistence on quality is in direct contrast to the approach taken by most hiring managers at other corporations. During this candidate shortage, managers have been allowed in desperation “to fill butts in chairs.”

Amazon’s #1 advocate of hiring only quality employees is Jeff Bezos. He has shown his expectations in many often-repeated quotes, statements, and expectations. Including: 

  • “It would be impossible to produce results in an environment as dynamic as the Internet without extraordinary people… Setting the bar high in our approach to hiring has been and will continue to be the single most important element of’s success.”
  •  “If you can’t hire quality, don’t hire at all.” “I’d rather interview 50 people and not hire anyone than hire the wrong person.”
  • “Don’t “settle for second best” when hiring. Instead, “Do what it takes to find the best people available.”
  • “Every time we hire someone, he or she should raise the bar for the next hire so that the overall talent pool was always improving.” Bezos “ doesn’t care about an efficient hiring process .” “And he certainly “Doesn’t believe in making a hire, simply for the sake of filling an open role.”
  • At Amazon, raising the bar means answering three questions for each candidate. First, “Will this person raise the average level of effectiveness of the group they’re entering?” Next, it asks, “Will you admire this person?” And last, it asks, “In what important area might this person be a superstar?” (In cases where they should be placed in a different job than they applied for). 
  • Amazon utilizes “bar raisers” as its primary way to ensure quality – a key Amazon expectation for leaders – “Is to raise the Amazon’s use of “ bar raisers .” They get that name because their sole role is to ensure that each new hire will “raise the bar over the last incumbent” in each open job. The work during the interview process is to provide outside and neutral candidate assessments. To prevent a candidate from focusing on these individuals, they are anonymous to the candidate. These quality control individuals are from outside the team that is doing the hiring. And as a result, they are more likely to be critical because they don’t face the same “pressures to immediately fill the job” that hiring managers and teammates do. With this volunteer role, they accept the responsibility to literally “veto” any candidate they feel will not be a good fit for Amazon. Amazon’s new hires are quality employees because Amazon promoted more than 68,000 employees globally during 2020.
  • Hiring is a unanimous team decision – a second method for ensuring that they only hire a quality candidate requires a unanimous team decision. One prominent former Amazon executive noted that Bezos “ Believes hiring should not only be a team effort. It should be a team decision.” So in most cases, “After final interviews, each member of the hiring team meets in a room to share their opinions on each candidate. And after a discussion, a vote takes place, and the results have to be unanimous for the person to be hired.” A single “no” vote would mean that the team will have to go back and search again for the ideal employee. 
  • Amazon’s “unregretted turnover metric” helps fix hiring errors – Amazon assigns an “unregretted turnover metric” to its managers. It serves as an imperfect post-hire check on weak performing employees that somehow made it through their hiring process. This after-hiring double-check mirrors the approach that General Electric had under Jack Welch. Under this “regrettable turnover metric,” Managers at Amazon have a target rate for annual employee turnover. This means they are expected to lose a specified number of employees that they “ wouldn’t regret losing ” (i.e., below-average performing employees). Although this practice may appear harsh on the surface, it forces hiring managers to reassess each new hire periodically. 
  • Paying employees to quit – this “Pay Employees to Quit” approach is a second post-hiring check on quality under this program (borrowed from Zappos). Amazon proactively offers incentives to unhappy recent hires during their first five years. The goal is to force unhappy recent hires to take a minute once each year to decide if they “really want to stay.” Based on the premise that keeping workers unsure of their commitment to Amazon will harm both the customers and the team. So if a worker decides that they don’t want to be here, they can get between $1000 and $5000 for walking away.
  • Finally, improve new-hire quality by assessing candidates on Amazon’s leadership principles – one of the primary ways Amazon maintains quality hiring and fit. By assessing every candidate on Amazon’s published “leadership principles.” So each candidate at Amazon is expected to know and commit to following them ( these principles are posted on their jobs website ). As a result, everyone involved in hiring is expected to assess every candidate’s knowledge and commitment to these principles. At least 3 of these 15 principles relate directly to recruiting. Those three principles are below:
  • Hire and develop the best – leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take their role in coaching others seriously. We work on behalf of our people to invent mechanisms for development like Career Choice.
  • Insist on the highest standards – leaders have relentlessly high standards. Many people may think these standards are unreasonably high. Leaders continually raise the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed, so they stay fixed.
  • Deliver results – leaders focus on the key inputs for their business and deliver them with the right quality and timely fashion. Despite setbacks, they rise to the occasion and never settle. 

If you’re interested in the 12 remaining leadership principles, click here . The remainder mostly focuses on key workforce capabilities, including customer obsession, innovation, learning, and ownership of problems.

Pillar #4. A scientific data-driven approach is the foundation for their success

During my assessment, I found that a primary reason why Amazon recruiting excels in so many different areas is that it operates under the umbrella of one of the most strategic HR functions. Their HR function is guided by 7 HR tenets , which are the guidelines that every HR function follows to “Maintain a Culture of Builders and Innovators. In my experience, shifting to a data-driven approach is required to maintain a culture in a large organization. Fortunately, Amazon is one of only a handful of HR functions (along with Google, Sodexo, and Nestlé Purina) that already makes decisions based on data and results metrics. Find that HR tenet in the box below. 

Every strategic recruiting function should know and follow three additional Amazon HR and leadership tenets. They are:

  • Recruiting must focus on directly impacting business results – because BCG research revealed that “ recruiting has the highest impact on business results .” Therefore, it makes sense to follow and adhere to their HR tenet “We manage HR as a business.” Acting like a business starts with, rather than simply “aligning with business goals,” recruiting leaders purposely set recruiting goals and manage recruiting actions and resources to produce the maximum direct and measurable impact on business results. The next step is to reduce recruiting approaches that can’t demonstrate their business impact. And the final step is to convert recruiting problems and results into their dollar impact on corporate revenue (e.g., our recruiting efforts on sales jobs allowed us to maintain $232.5 million in sales revenue). Reporting recruiting results in dollars of revenue impact allow executives to quickly compare your dollar impacts to those from other HR and business functions.
  • You must assume continuous obsolescence along with rapid learning – you should also follow another of Amazon’s HR tenets. Which is “Learn and Be Curious.” Because in an unpredictable world, you simply can’t prepare for most things. The secret to thriving is rapid continuous learning immediately as new problems and opportunities arrive. So the first step in a recruiting world where everything changes should be operating under the assumption that every current thing in recruiting will soon become obsolete. And, of course, you won’t be able to detect that obsolescence without collecting and applying performance data. Next, you must also continually be looking for a replacement for every current recruiting approach and tool. And that can only be accomplished by continuously learning about evolving business and recruiting approaches at other advanced companies. To identify the ones that might be applied to your recruiting situation. And finally, you won’t be able to determine if your new solutions are superior without following the tenet hypothesis testing covered in the next bullet point. 
  • The utilization of hypothesis testing and experimentation – perhaps the most prominent difference between traditional and scientific recruiting is an insistence on hypothesis testing to discover what works and what doesn’t. The HR tenet is “ We form hypotheses about the best talent acquisition, talent retention, and talent development techniques and then set out to prove or disprove them with experiments and careful data collection.” For example, a split-sample experiment could prove or disprove the hypothesis that “Diverse interviewers select more diverse candidates” (They don’t). Google HR has also long been a supporter of hypothesis testing. An outrageous example of Amazon’s hypothesis testing occurred when their AWS group experimented by placing a job ad on the Tinder dating site.

Amazon Recruiting – A Case Study Of A Giant Among Children (Part 2 of 2 parts)

Today, every manager needs to learn great recruiting… and to find it, they need only follow Amazon!

The title of this case study includes the phrase “A Giant Among Children.” That’s just how large I found the differential between Amazon’s recruiting and the recruiting practices at most corporations. And if you take the time to read this case study, I am sure that you will agree with the sharp assessment. Of course, many managers already justifiably study Amazon because of its excellence in well-known areas, including customer service, supply chain, and cloud computing. However, most don’t realize that Amazon can only excel in so many divergent business areas because it is “a recruiting machine .” It recruits effortlessly even during our current talent shortage when most others starved for applicants. This case study is designed to show you their best practices and what makes them “a recruiting giant among children.” 

Pillar #5. Amazon’s amazing array of targeted recruiting programs

In my view, the most surprising of all of Amazon’s 6 pillars of excellence is their willingness to develop and offer numerous individual recruiting and career transition programs that are “customized” to the needs of distinct groups of candidates and employees. Targeting subprograms is essential because different groups are attracted and motivated by different offerings. At Amazon, they specifically target a wide array of people, including diverse women, veterans, the elderly, and those that need internal movement or an upward push. Unfortunately, space limitations prevent me from highlighting all of the amazing, targeted programs in operation at Amazon. However, you will find a representative sample of 14 of their exceptional targeted recruiting programs below. The programs that likely have the largest impact appear first on the list.

  • The Returnship program helps the unemployed reenter the workforce – The Returnship is a reentry program designed to help the underemployed and those who have been out of the workforce for at least a year (usually due to unemployment, children staying at home, or Covid concerns). This program aims to provide this target group with a rare opportunity to restart their careers by joining Amazon. At the beginning of the program, “returners” work on a specific project. And after four months, they have earned the possibility to move into full-time positions at Amazon. During those four months, participants work remotely from home. If they need it, they provide child and elder care assistance. So they can ease back into the workforce without making any major life changes while they are in this program. And when they accept a permanent role, Amazon will also pay for their relocation if needed. Since their Returnship pilot initiative in January of 2021, Amazon reports that the program has enrolled more than 60 people, and 95% of them received an offer for a full-time role at Amazon. In the future, Amazon has stated that they plan to hire 1,000 professionals into the program during the coming years in roles ranging from finance to engineering.
  • The Best Fit Program makes it easier for software engineers to find their perfect job – this best fit program is an accelerated job identification program. Designed specifically to help software engineers that are applying find their perfect job fit among all relevant Amazon jobs. This program helps make their job search at Amazon quicker and more accurate. Those in the program can avoid putting in the traditional multiple hours of searching for their right job. It allows these software engineers to apply once and then be automatically considered for thousands of relevant jobs across the company. A combination of electronic and human matching approaches finds the jobs that fit their preferences during the first step. For their ideal kind of team and their desired working style. But the program will still recommend jobs in new areas in which Amazon thinks they would also be successful. During the last part of the process, applicants get to meet all of the hiring managers for each of the recommended jobs. And finally, they get to choose their first job at Amazon.
  • The Career Choice Program supports employees who want a college degree – support for getting a college degree or GED is a major attraction factor. One of the goals of this Career Choice educational opportunity program is to help lower-level Amazon employees transition into more lucrative paying and high-demand fields (and perhaps even leaving Amazon). For eligible employees, Amazon will now pay 100% of its employee’s college tuition and fees for earning a diploma or certificate in a qualified field of study at eligible schools. Recently the program has been updated to allow more flexibility.
  • The UX Apprenticeship – It encourages development in research and design – Amazon’s User Experience Design and Research Apprenticeship program provide a combination of instructor-led training and real-world experience in a one-year program. It offers employees the opportunity to learn and develop research and design skills on Amazon teams, including Prime Video, Alexa, AWS, and Amazon Fashion. Apprenticeship graduates can move into jobs that help improve the experience of Amazon customers, from making payments easier on Amazon sites to designing features that make devices more accessible.
  • Surge2IT – Proactively encourages career advancement in IT – their Surge2IT program is another career transition program designed to help entry-level IT employees across Amazon’s operations network. It focuses on IT employees who don’t possess a software development degree. After completing this program, they can become software development engineers after about nine months. This program allows lower-level IT employees to pursue careers in higher-paying technical roles through this self-paced learning resource. The course helps employees develop the skills necessary to advance their careers in the information technology field. Participants who complete this course and move up at Amazon can make up to an additional $10,000 a year.
  • The Amazon Technical Academy makes you a software developer in nine months – this career transition program requires nothing more than an interest in software development. It started as an experiment, and since then, it has successfully enrolled hundreds of employees. Amazon Technical Academy builds on their initial interest by training them in the essential skills needed to transition to an entry-level software developer engineer role at Amazon. The program is free for their employees. And it requires a high school diploma or GED. And the fortitude to get through a rigorous nine-month, full-time program that expert Amazon software engineers created.
  • The Mechatronics program prepares employees for robot maintenance jobs – under this career transition program in robotic repair . It is designed for employees interested in learning engineering and mechanical skills necessary to repair and maintain the equipment and robots inside Amazon facilities. Those that are accepted get the opportunity to go back to school for a free 12-week course. After that, employees begin a year of on-the-job learning under a technical maintenance specialist. After completing this final step, employees who now have these highly sought-after skills are eligible for a full-time role as a mechatronics and robotics technician, which may increase their paycheck by up to 40%.
  • Project Juno – aids in relocating current employees – this internal movement program helps out when a current employee must relocate. After they have decided that they must move, this Amazon job finding process electronically finds the relocating employee the same or a similar job available at the Amazon facility in their new city.
  • CamperForce – This Program offers jobs to traveling seasonal workers – CamperForce offers jobs for those who travel in RVs and work along the way. They are known as Work Campers. And because Amazon especially needs people to work in its warehouses during the holidays. They now encourage and hire seasonal help that live in a trailer or RV. In addition to welcoming them, Amazon pays them a small monthly stipend to live in their own trailer at an RV facility close to an Amazon warehouse site where they will work.
  • The Military Spouses Program –  provides jobs for military spouses – the goal is to find jobs for the spouses of Amazon’s 45,000 veteran and military employees. Designed to find military spouses an appropriate job at Amazon. Either for the first time or when he or she must relocate along with their military spouse. In addition, Amazon recently pledged to hire over 100,000 U.S. veterans and military spouses by 2024, further building on their commitment to military families. 
  • Amazon Warriors – provides support for transitioning veterans – this veterans support program is designed to help recent veterans transition into Amazon’s workforce. It helps by offering a professional network of Amazon employees that are veterans. It also provides a mechanism for community outreach.
  • People with disabilities – They have their own targeted website – Amazon offers a targeted site specifically to meet the needs of applicants with disabilities. The site also educates them on how to take the best advantage of what Amazon has to offer applicants and employees with disabilities.
  • Amazon hires felons – Amazon has no blanket policy against hiring felons. In fact, they are open to hiring them into seasonal jobs. Depending on the type of felony, time since they fulfilled their sentence, and the corrective actions completed, however, after successfully completing that initial assignment and based on their performance. The felon may then be considered for a more permanent position. 
  • Amazon employee referrals – like most large corporations, Amazon has a formal referral program. Unfortunately, I only rate it as a little better-than-average because only 11% of those interviewed are employee referrals . And they pay a range of bonuses up to $5000 for a referral that is hired .

Pillar #6. Unique elements in their “one-size-fits-one” agile hiring process

I have discovered 7 unique hiring process elements that contribute to making Amazon’s hiring process highly agile, flexible, and adaptable. These seldom found elsewhere elements make it possible for their hiring process to adapt to the recruiting needs of every Amazon business unit and location. Those unique elements include:

  • By design, their hiring process flexes to fit every unique job – they hire in so many global locations and across so many jobs from pilot to janitor. Their candidate assessment process must be modifiable to fit the unique assessment requirements for each job family. We call this capability “one-size-fits-all one.” Of course, the hiring process includes the basic elements for all jobs, including the standard ATS/recruiter resume screen, a phone screen, and at least one structured remote or live behavioral interview. Some portion of that interview will be devoted to assessing the candidate’s understanding of Amazon’s culture through its leadership principles .  However, the interviews will likely last all day for most professional jobs. Often it will include an online test and a verbally presented work sample or problem to complete. The candidate may also be asked to write up an idea in a press release format (because that’s the way ideas are presented at Amazon). Or, developers may be required to participate in a virtual or in-person interactive whiteboard exercise for developer jobs where they have the candidate walk them through the steps they would take to solve a current software problem. In the end, the team will always make the final hiring decision, and the “bar raiser” gatekeeper will have the option of vetoing that choice.
  • To increase innovation, Amazon specifically targets problem-solving skills – one thing that is common across all business units at Amazon is the need for innovation. And as a result, Amazon targets candidates that thrive at solving a never-ending queue of complex problems. They consider a spirit of innovation part of their DNA at Amazon. They clearly state upfront that they are looking for “analytical and critical thinkers with great judgment, who can both think big and roll up their sleeves to solve hard problems on behalf of our customers.” 
  • Amazon increases its applications by removing the mystery from its hiring process – many firms talk about their “candidate experience.” However, I have found that applying for a job at most firms is a long way from being user-friendly. We know this because the number one complaint from applicants is almost always that the hiring process that they are about to face “is a complete mystery.” Amazon, instead, leads the way ( along with J&J ) in removing the mystery out of what the candidate can expect during their hiring process. They offer an extensive array of numerous free resources that guide applicants ( our hiring process website ) to meet this goal. It highlights what any candidate can expect from the day they apply until they begin work. In addition, they also offer suggestions on the best interviewing practices for its candidates to follow on its YouTube channel and its LinkedIn feed . They also make it clear that serious candidates must study the company’s leadership principles mentioned earlier. Finally, they help applicants understand the different teams they can work in. By providing them with a list of the 32 possible teams , a description of what they do, and how many open jobs are currently open in each team. They even have a “best-fit program” that uses artificial intelligence to help software engineers find their perfect job within Amazon.
  • Amazon holds a national Career Day event like no other – many firms, including McDonald’s and Walmart, hold “national hiring days.” However, I find that they pale in comparison to Amazon’s. They call their unique Career Day “America’s biggest training and recruiting event.” It actually is unique because it goes well beyond the typical job fair. In addition to displaying open jobs, it offers remote personalized career coaching sessions and even some tactical training. It further provides candid advice on how job seekers can start, build, or transition their careers at Amazon. Last year, they received 1 million applications for their Career Day event.
  • Amazon relies heavily on seasonal workers as a talent pipeline source – research has shown that often the new hire has the highest probability of success. Someone that has recently successfully served as a temp, intern, or contractor at the organization. Amazon takes advantage of this high-quality source by hiring well over 100k seasonal workers each year. In addition to filling their seasonal need, the seasonal workforce serves as an effective screening process for determining which seasonal workers should be offered a full-time job. It also gives the worker a chance to determine if they really want to work at Amazon.
  • They use FC brand ambassadors to improve their brand proactively – I’ve never seen this done before. But, to counter the massive amounts of negative Twitter messaging found about working at their warehouses. Amazon has asked long-term employees at its fulfillment centers to act as brand ambassadors in an extraordinary move to improve their online employment branding. They don’t get extra pay, but they get $50 gift cards as a small reward for tweeting positive things about working in their warehouses.
  • A shift in emphasis to remote and broader college recruiting – makes college recruiting more effective, diverse, and remote. Amazon is curtailing some campus visits and heavily emphasizing virtual student meetings. It has also broadened its reach to many more campuses to get added diversity to the point where for example, last year, it extended offers to students from 80 M.B.A. programs (instead of exclusively going to a few elite schools).

Amazon Utilizes Data To Identify The Most Powerful Attraction Factors

Rather than assuming that applicant attraction factors stay the same in a fast-changing world. A critical part of Amazon’s highly agile and adaptable recruiting process is continually gathering data to update “the most effective attraction factors” for their targeted potential applicants. Here are 8 examples of how they identify the attraction factors and the current ones.

  • They start by using data to identify the most current attraction factors – most corporations simply guess at them or assume that they are the same as last year. In comparison, Amazon uses data to identify its current attraction factors. At Amazon, these attraction factors currently fit into four categories. Each of the four is emphasized on their main career website . The four primary attraction categories include benefits , career advancement , work/life balance, and culture . As part of their data-driven approach, they continually survey new hires to determine the general and the specific factors that actually attracted them to Amazon. And last year, 93% of their new hires cited Amazon’s Career Skills and Upskilling training program s as their top attraction factor. As a follow-up, Amazon is investing $700 million in upskilling 100,000 employees in the U.S. by 2025.
  • They proactively encourage work/life balance – although some may argue about their level of success. Amazon boldly lists work/life balance as one of its four primary attraction categories. And on its work/life balance website , it describes how Amazon strives to help its employees reach that balance.
  • Amazon is acting to reduce applicant health and injury concerns – during the pandemic. Amazon has focused on reducing Covid risks and workplace injuries as roadblocks that reduce potential warehouse applicants. So in that light, Amazon is currently developing a new automated staff schedule process. It reduces the risk of injury by utilizing computer algorithms to rotate employees between jobs when completed. A more frequent rotation is needed because their data reveals that roughly 40% of their work-related fulfillment center injuries are due to sprains and strains caused by repetitive motions. 
  • Higher base pay – Amazon was one of the first companies to realize that they needed to raise employee pay and its hourly jobs in a tight U.S. job market. So Amazon’s average starting wage is now over $18 per hour, with an additional $3 depending on their shift.
  • Sign-on bonuses – like many companies, Amazon has begun offering significant sign-on bonuses at some of their fulfillment centers (up to $4000).
  • Being dog friendly is surprisingly an attraction factor – in work areas where it is safe. Amazon is one of the few companies that actively encourage dogs in the office. And because of their efforts, Amazon was listed as the #1 dog-friendly company in the US by . Their leadership has noted that “Amazon has found that dogs in the office actually contribute to their collaborative company culture.” 
  • They stopped testing applicants for cannabis –   in many states recreational or medical cannabis use is now legal. Amazon has been a leader in announcing that it will no longer screen finalist candidates for marijuana use. In part because this testing was unnecessarily reducing their candidate pool. But Amazon went one step further. It alerted its independent delivery service partners that if they too stopped testing for marijuana during their application process and prominently advertised that fact. They could boost their own business’s job applications by up to 400%.
  • They offer anytime pay – this last attraction factor may not seem like much. However, it has proved to be an attraction factor for the many hourly workers that live paycheck to paycheck. Amazon’s free fast pay program offers the option, in some jobs, for eligible employees to receive 70% of their eligible earned pay whenever they choose (24×7).

Of course, Amazon is working on its weak points

Amazon is still far from perfect in areas other than recruiting despite all its efforts. Despite its ranking by LinkedIn as the #1 employer. They still receive relentless criticism because of their corporation’s size, speed of innovation, impact on small businesses, their percentage of diversity, and the waste they produce. Even some innovators criticize them for excessively keeping some innovative projects secret from other internal teams (just like Apple). 

In management, they have also received volumes of criticism, especially because of their anti-union stance and their common practice of continually replacing “human jobs” with robots. The media revealed that they once selected which workers to release using an algorithm, and they subsequently fired them via email. Its managers have been criticized for not telling their employees when placed under a performance management plan. They are also well-known for their fast-paced work environment that some argue can lead to excess injuries and employee burnout. And as a result of that work stress, in some cases, they have had to pay “show up bonuses” to reduce their sometimes-rampant warehouse absenteeism. Finally, as most great firms do, they have a relatively high employee turnover rate. This can be partly explained because they are constantly under attack by their competitor’s recruiters, who are logically targeting their exceptional talent. 

Final Thoughts

Today when I am asked by those beginning their career where they should work, I, without hesitation, say Amazon. It is primarily an innovation machine that dominates in so many different product areas and across so many industries. In the same light, if you are a recruiting leader, your goal is to lead your industry in recruiting and HR eventually. It’s time to realize that you must focus your best practice research exclusively on Amazon. You can learn so much so fast (Note: the previous recruiting leader, Google, has lost its luster since Laszlo left).

If you’re interested in past case studies by Dr. Sullivan 

The initial landing pages for Dr. Sullivan’s previous case studies on Google, Apple, and Facebook can be found on his website by clicking here . You can go directly to the introductory part of his four-part Apple case study by clicking here . The first part of his Google recruiting case study can be found here . Part 1 of his Facebook case study can be found here .

Author’s Note  

  • Please share these best practices by sending this case study to your team and network or sharing it on social media. 
  • Next, if you don’t already subscribe to Dr. Sullivan’s weekly Talent Newsletter, you can do that here .
  • Also, join the well over 11,000 that have followed or connected with Dr. Sullivan’s community on LinkedIn . 

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Tags Amazon Case Study Metrics Recruiting Strategy Sourcing

About Dr John Sullivan

recruitment case study examples

The Dumbest Reasons For Rejecting Job Applicants (Questionable rejection factors that hurt hiring results)

How many of your qualified candidates are being rejected for these questionable reasons? Article Descriptors| …


Top 06 Creative Recruitment Strategies To Transform Your Next Recruiting Program

/blog/creative-recruitment-06-essential-strategies-case-studies/ - 09-12-2019

We’re living in the digital era and information is more than abundant, job searchers are inundated with endless data. But that equals intense competition for companies, whose information, if not memorable, is easily lost in the hassle.

The paradigm has shifted, companies no longer hold the power, candidates do . They have infinite choices nowadays and recruiters have to actively search for them, instead of waiting for them to find you.

With the advent of social media and popular platforms like the late Vines, the average attention span has shortened considerably. Regular ads are easily skipped, and companies are faced with a new challenge of capturing the potential candidates’ attention. So if you’re looking for applicants, it’s time to be creative with your recruiting campaigns.

Promote Employee's Experience

Millennials and Gen Z are notoriously idealistic. A good income isn’t their priority anymore, lifestyle quality is.

They pay a lot of attention to the work they do and whether they enjoy it or not. This surely has something to do with philosophies. Candidates at that age are usually contemplating their purposes in life and doing whatever it takes to figure it out. And once they do, they are willing to take measures to fulfill that lifelong mission.

And after they have chosen the field of work that they aspire to do, they will focus on the workplace culture which you need to focus on as well. Happiness is a most sought-after commodity. So one of the best creative recruitment approaches you can use to capture their attention is to showcase your employees’ experience. Show them what it’s like to work for you, and if they’re interested, you’re in.

How do you implement this creative recruitment strategy?

  • First things first, hold induction seminars where you establish what it’s like to work in your company.
  • Ask your candidates what their values are and what culture they would like to see as an employee.
  • Overtly promote that specific details that your applicants love and which makes you stand out from the other recruiters.
  • Realize their wishes. Stay true to your promise.

Case in point: Fiverr - a freelance service market - has adapted this strategy and made a recruitment video to tackle the generic concept of such a video. In the clip, the narrator speaks directly to the candidates, giving the ad a personal touch. By mocking the conventional workplace, they emphasize the freedom freelancers have, thus attracting more applicants looking to do freelance work.


Create An Employee's Referral Program

No one knows what’s going on in your business and understands your workplace culture better than your own employees. If there’s someone your potential candidates should consult, it’s your employees. Your employees can offer the best insights for those interested in applying for a position at your company.

Recruit your own people to be your ambassadors. Before letting them roam, equip them with the necessary knowledge, values, visions of your company. Hold briefing sessions on how to communicate with people about your business.

To motivate them, create an intricate rewarding system. You can start with basic incentives like a raise, a promotion, a gift for every certain number of candidates they successfully refer. After that, develop the referral into a whole program.

Here is an outline of how you can incorporate this creative recruitment method:

  • Create a referral program, communicate with your employees about the basics of it.
  • Equip them with the right mindset, have them learn your company’s values by heart. Remember, Millennials and Gen Z are idealistic.
  • Instruct them on how to approach people and start talking about your company. And do tell them who to approach, you might want to be selective.
  • Give your employees incentives, preferably commissions. Reward them based on the number of successful referrals.

Take Accenture as an example.

Accenture really turned the table with their referral program by giving the power of referral to their candidates. During the application process, candidates can pick the “Get Referred!” option - by connecting via their Facebook or LinkedIn profiles, the Accenture website scans through their acquaintances and comes up with a list of people who work at the company. After that, a candidate can send a referral request to the employee and submit the request with their application.


Build Your Brand's Image On Social Media

Everything is shifting towards social media these days and everyone is using it. This is without a doubt one of the most influential inventions of humankind’s history. It’s a waste of creativity if you are not taking advantage of it.

The Millennials and Gen Z are active netizens. They spend a fair amount of their lives on the Internet, not just socially, but also as a way to search for career opportunities. Moreover, who wouldn’t love to work for a tech savvy employer who is up to date with the latest trends?

That said, social media is a hard to wield sword. You’re going to need to carefully sketch out a plan if you want to utilize it properly. Here are some basic guidelines to start with:

  • Build a reputation for your company. Regularly update what is going on in your workplace. This is both a way of showcasing your culture and also a way of making an impression with familiarity.
  • Involve your employees/ employers in sharing posts on social media. This is also an implementation of the employee referral program, so you’re killing two birds with one stone.
  • Promote your upcoming events. Share them on Facebook, on Twitter, create stories on Instagram and Snapchat.
  • Host online Q&A sessions. This does wonder to enhance your credibility and transparency.

And with the help of virality, you can create content like this recruiting video from SodaStream . Take notice of how effectively they promote their culture:

  • First, they boldly tread the path almost no corporation has ever taken before - to hilariously mock the overpositism often seen in corporate recruiting videos where everyone can be a rainmaker. In just 1 minutes into the clip, they are able to show humor, honesty and creativity - factors that are strongly resonant with Millennials and Gen Z.
  • Second, they chose the right champion - The Mountain from Game of Thrones! Not only he is one of the most recognizable actors from the cast of the most popular show in the world, his personal branding has also been heavily associated with eco-friendly brands.
  • Last, they ended the video on a heart-warming note about diversity and inclusion, by showing the real employees who work at Sodastream. By being so down-to-earth and human-centered, Sodastream successfully conveyed their core value to potential candidates in just over 2 minutes!


Leverage Technology

With the advent of a myriad of new inventions, convenience is more accessible than ever. Doing manual work is now considered time consuming and not as effective as can be.

Let’s say you’re representing your company at a campus recruiting event. You would show up with printed sign-in papers and have undergraduates fill in their contact information. After such an event, your team would have to squint at multiple hand-ins just to make out what the prospects have written, then manually enter those data into a computer-based format (and this doesn’t guarantee 100% precision) and again, manually send emails to follow-up with students post-event.

All of that could be done with the help of technology leveraging. At its core, technology leverage is the ability to gain value by automating everything, leading to more efficient time and expense management. Better yet, technology, especially mobile technology can significantly boost candidates’ experience.

Case Study An exemplary case study is National Grid. Previously, when attending campus recruiting events, the team would show up with printed sign-in paper and had prospects note down their contact information. Unfortunately, due to compliance issues and following the Legal Team’s policies, the team couldn’t collect resumes to bring back to the office, meaning all the data-collecting work had to be done right at the events. The manual processing approach and the follow-up after each event was inefficient and frustrating to National Grid Recruiting team. They know they have to find a right recruiting software to help with all manual tasks.

When National Grid adopted a recruiting platform, they immediately saw concrete results:

  • Save 50-60 hours of administrative and manual work per semester
  • Increase 10% in the number of student applying to National Grid every year since 2017
  • Increase the company branding by appearing to the millennials and gen Z in that they, too, are a tech-savy companies

So how do they do it, exactly?

At offline recruitment events, the team utilizes both their smart mobile phones to collect the prospects’ information and iPads to have students manually input their data in case they forget to bring their resumes. This way, the team avoids missing out on any potential candidates. “The students’ reactions to us and themselves using the app have been really positive,” they love seeing a tech-savvy company who is committed to implement cutting edge technology solution into the daily work practices.


Read more about National Grid Case Study

Organize Competitions

This is a really good way to pick who’s best at their field. An obvious perk of this method is that you can save a lot of money spent on head hunting. Just inform the public of a contest going on, and it will attract just the right talents.

Remember that scene in “The social network” where Zuckerberg held a small competition to see who is the first to debug a software while also taking shots periodically, and the winner gets to join the Facebook team? The process is just as simple as that.

One famous example of this method is when the MGM Grand, one of Las Vegas’s biggest casinos, took inspiration from the TV show Iron Chef when looking for a new head chef for one of their Asian restaurants. Contestants are handed a secret ingredient and asked to put together a 4 course meal in under 1 hour.

Create Out-of-the-box Advertisements

You’re looking for a creative recruitment strategy, why not consider making creative ads? If done right, each ad can go viral, promoting your values and workplace culture in a fun way that is sure to make people notice. Now you’re hogging all the attention, well done!

Choose the most creative team, let them roam. Advertising is an art, you can create hidden ads, viral videos, viral photos, and God forbid, memes. Meme videos are part of the Internet culture now, it would be such a shame to pass on this gold mine.

Each of the above creative recruitment strategies comes with an example of a good ad. There are many more to see and to learn from. Be creative, that’s what creative recruiting is about. If you need any inspiration, here are some examples:


If you want your recruiting campaign to succeed, you need to come up with out of the box recruiting strategies. We’re living in a fast paced world where it takes people less than 10 seconds to decide whether they want to read an article or watch a video or not. So be bold, be decisive, be assertive, and most of all, be over the top.

To sum up, when you think of creative recruitment, think about:

  • Focus on showcasing your company culture, after all, that’s what your potential candidates care about.
  • Put emphasis on the characteristics of the work they are expected to do.
  • Actively hunt for candidates but at the same time, make them come to you, be it out of curiosity or of a predetermined goal. You don’t have to take control over them, let them have the variety of choice, you just have to be the best choice for them.
  • Make technology an ally. Boost your results with technology leverage.
  • And last but not least, take advantage of the power of social media, and the virality it brings about. Attention to small details really helps you reach a massive amount of audience, therefore giving you a myriad of choices, just like that of the candidates.

Case studies

Discover how Pinpoint has helped teams like yours

How Tata Chemicals meet their time to hire target—100% of the time

Before they discovered Pinpoint, Tata Chemicals worked solely with a recruitment partner who used their own ATS to field candidates, obscuring valuable data about their applicant pool. Toward the end of 2023, the HR team decided to look at an in-house applicant tracking system to gain more control over recruitment and their employer brand.

Pasta Evangelists’ recipe for 7-day hiring at high volume

Food and beverage is a famously high-energy industry, from the kinetic buzz of the factory floor to the passionate tasting of the test kitchen. So it’s no surprise that hiring in the industry is similarly fast-paced. Discover how Pasta Evangelists keep their time to hire to just 1 week with Pinpoint.

How Twinings shortened time to hire by 63%

In fast moving consumer goods, speed, reach, and a great candidate experience are essential to attract candidates in remote locations and fill roles for peak seasons. At Twinings, the recruitment team was held back by decentralized systems, manual processes, and a glaring lack of recruitment data—until they found Pinpoint.

How L’Occitane improved their candidate Net Promoter Score by 60%

L’Occitane’s challenge is one retailers know all too well: To compete for the best talent, they needed to create a candidate experience as inviting as the customer experience.

How River Island created a transparent hiring process across 240 locations

River Island's hiring managers needed the new platform to provide direct insight into the process in a user-friendly way. Their talent team was looking for a tool that would infuse the candidate experience with the high level of care that River Island puts into everything they do.

How Franklin Electric's global team shortened time to hire by 55% with Pinpoint

Since switching to Pinpoint, Franklin Electric has accelerated their interview process, reduced admin for their team, and strengthened their employer brand.

Icario is Perfecting Every Step of their Candidate Experience

After five years in her Talent Acquisition role at Icario, Rachel Todd had used her fair share of Applicant Tracking Systems (ATS). But there was always something missing. Too often, she found herself adjusting recruitment processes to fit the software rather than the other way around.

Article is Growing at Hyperspeed Without Sacrificing Candidate Experience

When Brad Clark joined Article in August 2020 as the Manager of Talent Acquisition, he inherited a team of two people who were also new to the brand. Together, the three of them built out a whole new TA function at a company of 400 employees. “We started from ground zero,” he told us.

How DCA is Recruiting Diverse Creatives with Virtual Portfolios

Optimizing diversity and inclusion (D&I) is a major focus point for design-led architectural firm David Chipperfield Architects, London—and Pinpoint is helping to identify the gaps in their recruitment plan.

How 10KBI Tracks Thousands of Applicants Across Hundreds of Firms

About a year ago, 10KBI (then called 100 Black Interns) was a small company with a big mission: to place Black college students and graduates in front-office internships at 100 investment management firms in the UK.

How OneValley is Improving Diversity in Every Stage of their Candidate Funnel

What does it mean for recruitment when a non-profit organization merges with a mission-driven tech startup? For OneValley, it meant finding an ATS that delivered on diversity.

The New York Public Library is More Modern and Accessible Than Ever

The New York Public Library turns 127 years young this year, and with a legacy spanning over a century they are no stranger to shaking things up every now and then.

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Talent Acquisition

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7 Steps to Building a Successful Talent Acquisition Team (+Netflix Case Study)

Analytics in HR

AUGUST 8, 2023

The success of any organization hinges upon its ability to attract and retain top-tier professionals, making the formation of a successful talent acquisition team more crucial than ever before. Contents What is a talent acquisition team? What are the key responsibilities of a talent acquisition team?

recruitment case study examples

Children’s Mercy Hospital Case Study

Stories Incorporated HR

APRIL 8, 2020

Want this case study as a PDF? The CM talent acquisition team fills positions for critical clinical staff, but is also focused on hiring for roles in areas like environmental services and staffing their new research institute. The post Children’s Mercy Hospital Case Study appeared first on Stories Incorporated.

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Why talent acquisition pros must learn to analyze data, according to a new book


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The talent acquisition field has consistently been an early adopter of HR tech, using it “not as a crutch but as a catalyst,” according to Mercer researchers. Throughout the chapters, practical examples and case studies from organizations across the globe provide real-world context. “We

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Develop Your Talent Acquisition Strategy With 6 Practical Examples

JULY 31, 2023

Recently, 69% of companies reported talent shortages (a 15-year high), and it’s estimated that 97 million jobs will be created within the next three years, so having a solid talent acquisition strategy is more important than ever. Contents What is a talent acquisition strategy?

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MARCH 14, 2024

In the current competitive landscape of business, the efficiency and effectiveness of talent acquisition strategies is paramount. This blog explores the transformative partnership between Qualigence, a leader in recruitment and talent strategy, and Valvoline, a highly respected automotive services and products provider.

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The Evolution of HR with AI Technologies

FEBRUARY 19, 2024

One of the most significant changes was in recruitment and talent acquisition . Case studies from various companies show the success of integrating AI into HR strategies. AI-Driven Innovations in HR Practices As AI technology advanced, it began to revolutionize various HR practices.

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13+ HR Case Studies: Recruiting, Learning, Analytics, and More


As someone who has worked in the HR profession, I know well the full value of stories, examples , and case studies . While much of the work we do at Lighthouse Research & Advisory focuses on quantitative research studies , we do a fair amount of qualitative research as well. Referrals and PURPOSE [Podcast].

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

APRIL 17, 2020

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. ” Here’s a screenshot from ahrefs with an example of the Ongig Blog’s Organic traffic: The organic traffic number represents an estimate by ahrefs of the volume of Google traffic going to these HR blogs.

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Recruiting Feedback Case Study: The Recruiting Revenue Connection

MARCH 11, 2019

In our latest recruiting feedback case study , Craft Brew Alliance (CBA) demonstrates that asking the right questions at the right time can dramatically affect overall recruiting effectiveness AND uncover powerful connections between recruiting and revenue generation. Download the Case Study for More.

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Case study: Executing a recruitment marketing video plan

MAY 19, 2021

This case study is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project: The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. In 2019, Brittni Williamson, Director of Talent Acquisition , started researching how other healthcare systems were recruiting nurses and physicians.

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Talent Acquisition Best Practices for Startups

Culture Counts

MAY 20, 2021

Hiring team conducts a group case study with candidate “ how would you approach our problem step by step? For example , you might be looking for a candidate who has an advanced degree for a team leadership position. No Magic Formulas for Talent Acquisition . can you walk me through some times you did x, y, z?

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Using Talent Sourcing Platforms To Save Recruiter Time

Select Software Reviews

MAY 17, 2019

These candidate sourcing platforms can help companies efficiently ramp their talent acquisition efforts. This particular case study takes the example of a staffing firm that needed to reach hard to find candidates in order to meet their revenue goals.

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New series offers guidance on talent acquisition

FEBRUARY 6, 2020

To succeed in the critical, and complex, challenge of assessing and transforming today’s emerging talent - acquisition strategies, employers can use as much help as they can get. 21 with the “ Talent Planning: How to Utilize Market Insights for Talent Acquisition Efficiency” installment.

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Case Study: The Value Of Pay Transparency And How To Implement It

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Here I aim to shed light on what pay transparency looks like at Compt, explain its mechanics and influence on overall compensation structures and raises, present real-world examples of its benefits, and provide practical considerations for organizations contemplating this approach.

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Top 15 HR Analytics Certifications

JUNE 12, 2023

Enrollment is on an ongoing basis, but the online course is self-paced with a mix of videos, readings, and real-world case studies . SHRM People Analytics Specialty Credential Society for Human Resource Management (SHRM) is industry-respected for anyone in the HR, consultation, and talent acquisition fields.

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Talent Acquisition Week Review: Impact, Strategy, Accountability

FEBRUARY 4, 2020

Last week in San Francisco, Employer Branding Strategies Coference (EBrandCon), Social Recruiting Strategies Conference (SRSC), and Talent Sourcing Strategies Summit converged for three days and one epic conference experience: Talent Acquisition Week. Here’s our Talent Acquisition Week review.

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5 Ways to Streamline Healthcare Talent Acquisition Processes


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Brandon Hall Group Research Highlights, Sept. 21-25, 2020

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SEPTEMBER 28, 2020

From webinars to publishing more global case studies than any human capital management research and advisory firm, Brandon Hall Group provides actionable insights on critical HCM topics every day. Brandon Hall Group Publishes 2020 Award-Winning Case Studies . Talent Acquisition . Learning & Development.

Sonoco Case Study

OCTOBER 30, 2018

The Sonoco Talent Acquisition team came to Stories Inc. Take Mary E, for example . Rebecca M, for example , is a part of Sonoco’s Young Professionals group. The post Sonoco Case Study appeared first on Stories Incorporated. The problem? They needed their career site to tell that same story to candidates.

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9 Rules for Choosing a Good Applicant Tracking System

ClearCompany HRM

DECEMBER 29, 2022

Do your human resources or talent acquisition teams currently use an applicant tracking system (ATS)? For example , one goal your company may have is to use the ATS to strengthen your employer brand. Get client feedback from reviews and case studies . Are you confident that it’s the best ATS for your business?

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13 Best Recruitment Podcasts Recruiters Need To Listen To [Updated]

Recruit CRM

MAY 29, 2021

Matt Alder's podcast is one of the most longest-running and successful recruitment podcasts ever which pours a pool of knowledge on hiring trends and talent acquisition . He has over 200 podcast episodes and has been supplying content to the staffing & hiring industry for 6-7 years now. this staffing podcast has it all.

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People Analytics and HR-Tech Reading List

Littal Shemer

OCTOBER 11, 2022

It will also introduce machine learning and where it fits within the larger HR Analytics framework” Handbook of Regression Modeling in People Analytics: With Examples in R and Python Keith McNulty (2021). It covers key questions: Where to find data in an organization? How to collect and analyze it?

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Employee Experience Design: All HR Needs to Know

SEPTEMBER 28, 2022

In this article, we provide background to the employee experience movement, position a practical methodology for an impactful employee experience design, and demonstrate the framework’s value through two case studies . We applied this framework to two case studies . Case Study 1: The offboarding experience.

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Tactics for Effortless High Volume Hiring

JULY 29, 2021

An example of this is seasonal work for Christmas casuals in the retail industry or project resources in the mining industry. Examples of sectors that experience high volume hiring include Retail, Hospitality, Mining, Construction, Healthcare, Agriculture (e.g. fruit picking) and Tourism. HVH Recruitment Team Structure.

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How Customer Data Can Inform Your Hiring Strategy

JULY 29, 2019

It’s science,” says Jim D’Amico , global talent acquisition leader at specialty materials company Celanese. Case Study : JetBlue’s Flight Attendant Recruiting Strategy. Think back to the JetBlue example . The insights can be beneficial to the recruiting process in a number of different ways.

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Game Theory in HR: Applications and 3 Case Study Examples

OCTOBER 4, 2022

The differences between game theory and simulation modeling Game theory explained The strategic benefits of game theory for HR Game theory case studies Why is game theory not extensively used in operational HR? Let’s unpack 3 case studies to illustrate the benefit of game theory for operational HR. Case study 2: Rewards.

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A Literal THESIS on The P&L Impact of Candidate Experience

Antonio Arias-Lopez heads up talent acquisition for Survale client, Tipico. By this point, nearly every talent acquisition leader concerned with candidate experience is familiar with the Virgin Media case study detailing huge potential losses from poor candidate experience.

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Crushing the paper ceiling: How skill-based hiring elevates talent

FEBRUARY 13, 2024

Let’s dive into why business leaders should consider embracing skill-based hiring as a strategic approach to talent acquisition . This may involve practical exercises, simulations, case studies or behavioral interviews designed to extract real-world examples of skill application.

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5 Ways to Revolutionize Recruiting with AI

Linkedin Talent Blog

DECEMBER 6, 2023

Roz Francuz-Harris , vice president of talent acquisition at Zillow , has a simple reason for using AI so much in her work: “I love my family,” she told the audience during her recent Talent Connect talk. “AI Roz also mentioned Pymetrics (now Harver ), citing Unilever as an example of how this tool can help.

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Best Applicant Tracking Systems in 2022 | ClearCompany

APRIL 19, 2022

Think of a few things you would consider “the best,” for example , the best restaurants in your city or the best route to take to work. As you’re vetting recruiting software, great ATS providers will be able to offer case studies and customer testimonials that demonstrate the positive impact of their product on various businesses.

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Artificial Intelligence for HR (a practical viewpoint!)

DECEMBER 27, 2017

See, I need some examples from vendors and employers to help me fill in a few case studies and would love to feature you in the book if you’re a fit for my requirements. I’d love to feature you in the book whether as a small segment in a chapter, a case study , etc. Yes, a BOOK !

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Finding the Perfect Fit: How Finance Recruiters Can Help Hiring Managers and Job Seekers

Professional Alternatives

FEBRUARY 2, 2024

These assessments may include tests, case studies , or interviews to ensure that candidates possess the required skills and can perform effectively in a finance position. These are just a few examples of the diverse job opportunities available in the finance industry.

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After ‘AI,’ ‘skills’ is the hottest HR tech word of 2023


For example , the share of job advertisements in the U.K. From customer case studies to formal product demonstrations, impromptu meetings and demos in the Expo Hall, attendees will be able to see a wide range of technologies designed to help the organization better understand, align, develop and plan for the skills of their workforces.

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Best recruitment marketing blogs of the year by Stories Inc.

DECEMBER 22, 2020

We know readers like you are focused on leading-edge talent communications and culture, and we aimed to address your needs as 2020 unfolded. All in all, we hit “publish” over 100 times this year— including virtual content creation resources , a COVID-19 hub , case studies , downloadables , and original articles.

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How to Identify Bottlenecks in Your Recruitment Process

HR Bartender

DECEMBER 9, 2014

(Editor’s Note: Today’s post is brought to you by our friends at iCIMS , a leading provider of Software-as-a-Service (SaaS) talent acquisition solutions for growing businesses. Take recruiting for example . For example , do you know who spends the most time with resumes during the hiring process? Congrats to them!

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People Analytics Conferences Data-Driven HR Leaders Can’t Miss in 2018

FEBRUARY 6, 2018

What data-driven HR leaders can expect: Presentations and conversations about the expanding role of people analytics in business, case studies from all stages of the analytics journey, and examples of new technology and methodologies to leverage such as Organizational Network Analytics, Natural Language Processing, and more.

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A Real Life Example: The Benefits of Recruiting Chatbots

JUNE 24, 2019

Using AI for recruiting has many potential benefits that lead to a hard ROI that talent acquisition teams can measure through decreases in cost per hire, and time to fill. We are now entering a new evolution in this industry that is largely driven by the use of AI to take the load off of individual recruiters.

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What is culture content?

NOVEMBER 8, 2022

Therefore, talent acquisition , employer branding and recruitment marketers must use employee stories often in their communications efforts. . What are some good examples ? Check out a few of our favorite examples : Best Diversity and Inclusion Videos. case studies . Best Company Culture Videos. Stories Inc.

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23 Human Resources Director Interview Questions To Prepare For

NOVEMBER 13, 2023

Presentation or case study : You might be asked to present a case study or demonstrate your problem-solving skills in action. Share an example of a time when you implemented strategies or programs to enhance employee retention. Can you share an example of a time when you had to lead HR through a significant change?

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Winners of the i4cp 2021 Next Practice Awards Announced (i4cp login required)

NOVEMBER 3, 2021

Ford Motor Company —In response to significant disruption in its European markets, in part driven by a shift in customer behavior, moves towards carbon-neutral transportation, and demand for device integration, the 118-year-old company needed to both increase its agility and workforce capability and align its talent acquisition capability.

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The Practical, No-Kidding View of Artificial Intelligence for HR

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Employee listening in the Intelligence Age: It’s a new era

OCTOBER 24, 2023

Talent acquisition A large retail company saw that candidate diversity was dropping in its technology group, so the analytics team conducted candidate surveys and studied where the diversity candidates dropped off in the recruiting cycle. For example , if somebody asked, “What are my colleagues paid?”,

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5.21 Case Study: Zendesk Recruitment: A Fictional Example

Case study: recruiting at zendesk.

Over the last few years, Zendesk , the company where Melinda works as an HR manager, has seen plenty of growth. Zendesk builds software designed to improve customer relationships. The company has a strong culture that encourages employees to grow and innovate. At the beginning, Zendesk recruited simply on the basis of the applications they received, rather than actively searching for the right person for the job. The first thing Melinda did when arriving at the company was to develop a job analysis questionnaire, which she had all employees fill out.

The goal was to complete a job analysis for each position that existed at the company. This happened to be at the point where the organization started seeing rapid growth, as a result of increased demand from their client base of small and medium businesses. Luckily, since Melinda followed the industry closely and worked closely with management, part of her strategic outline planned for the hiring of several new positions. Keeping in mind the employment laws and the company’s position on a diverse workforce, Melinda set out to write new job descriptions from the job analysis she had performed. She also used a significant part of her budget to produce a slick recruiting video that emphasized the strong culture of Zendesk.

Video: “ This is Zendesk ” By Zendesk [1:40]

She aggressively pushed this video through Twitter and Instagram. After a three-week period, Melinda had 345 applications for the different positions, a 146% increase from last year. Pleased with the way recruiting had gone, she started reviewing the resumes to continue with the selection process.

  • Do you think Melinda’s approach was the best one? Why?  Why not?
  • What other social media advertising could the company have included?

“ Chapter 4: Recruitment- Recruiting or the search for talent at Zendesk ” from   Human Resources Management – 2nd Ontario Edition  by Elizabeth Cameron is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Human Resources Management - 3rd Edition Copyright © 2023 by Debra Patterson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Recruitment Case Studies Samples For Students

93 samples of this type

No matter how high you rate your writing abilities, it's always a worthy idea to check out an expertly written Case Study example, especially when you're handling a sophisticated Recruitment topic. This is exactly the case when catalog of sample Case Studies on Recruitment will come in handy. Whether you need to think up a fresh and meaningful Recruitment Case Study topic or inspect the paper's structure or formatting peculiarities, our samples will provide you with the required material.

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Job Contents Case Studies Examples

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While providing quality patient care has always been an essential objective of health care organizations, fiscal results have long been the criteria for measuring success. Hospitals are required to construct the authority abilities required to drive change, manage individuals, give optimal care, and provide results in the organization.

Tanglewood Case Study

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Example Of Four Seasons Hotels Case Study

Introduction, case study on issues faced by the company, northwest state college case study sample, northwest state college.

Discussion of Northwest College case study This discussion will include an identification and discussion of the implications which the external labor market as well as the recruitment strategies will have on the recruitment outcomes. The paper will also attempt to design a strategy that will improve the recruiting outcomes for the

Implications of external labor markets and recruitment strategy

Golden horizon marketing strategy case study examples, acknowledgements.

The research was supported by [name of foundation] who provided the information on the company present and past. I would like to thank [name] for assistance with the information, sharing and evaluation the process of strategy building, sharing the ideas about the built strategy and telling what was done before to develop the company. I would also like to show my gratitude to [name] who gave some precious comments about the work of the company that helped to process the research and work out some ideas of improvement.

Approval Sheet

Hrm and culture case study examples, hrm practices and business strategy, case study on standard life\'s recuirtment & selection procedure, case study on abc. inc company new recruiter.

ABC. Inc Company new recruiter Mr. Robins Carl encountered many challenges in April. Notably, this came after he was successful in recruiting new employee for the company. Arguably, these challenges resulted from lack of planning mechanisms besides his lack of experience. Moreover, the problem can be said to be as a result of lack of appropriate mentoring program in the Company. For example, Carl is not being supervised by his boss in the entire exercise. This is the beginning of the many challenges that Carl is faced with.

Academic Case Study On Human Resource Management

The present case study is based on the current recruitment practices at George Hotel that are essentially based on employee referrals thus encouraging a family oriented culture in the organization. The case study discusses the critical analysis of the current recruitment methods and provides viable solutions to the problems identified in the current recruitment system. A recruitment plan for the expansion of the hotel unit at a new location has also been provided. - How should the 4 issues identified at the end of the case be addressed? Please be specific and explain your recommendations.

The four issues identified at the end of the case include:

Main problem and its solution case studies examples, business assessment- case study, case study on tanglewood company.

The case is going to focus on the recruiting procedure by the company Tanglewood which operates departmental stores.

This paper will construct a recruitment guide with the current situation of Tanglewood. This can be used in advertising for the job chances that the company may be having.

A focus on the methods employed by the company while recruiting their staff will also be analyzed. This will give an opportunity to analyze these methods in terms of success vis-à-vis the costs involved. It will recommend the best method that Tanglewood could adopt in recruiting their staff.

Jetblue Airways Human Resource Strategies, Policies, And Practices Analysis Case Study Sample

Free enhancing selection and hiring methods case study sample, international hrm case study case study, exemplar case study on ·      human resource to write after, intel case study.

Internal recruitment would suggest finding trainers inside the company, establishing compensation system for overtime for trainers or employee layoff for the period of trainings. Significant benefit of this option is that supposed trainers already knows operations standards of the company and can provide more in-depth analysis and trainings of higher quality comparing to invited mentors. Also, reallocating current employees helps to save money associated with hiring new members of the factory.

Cost-benefit analysis for internal recruitment:

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A major breakthrough in technology was attained with the usage of Internet, Ethernet and Email. The online media and communication industry started growing with a variety of online portals cropping up. Out of these, social networking sites like Facebook, Twitter and LinkedIn gained popularity globally.

The human resource industry is also keeping its pace with the changing world of technology and is using strategic processes for recruiting excellent personnel. One of the newest techniques used to recruit skilled personnel is by using electronic employee referral programs.

Electronic employee referral programs and social networking sites

Staffing shortage issues case study samples, issues facing portland police bureau.

The Portland Police Bureau in Oregon, similar to other police departments, faces some policing issues that hinder the effective performance of its mandate. Examples of the salient issues facing Portland Police Bureau include ethical and effective policing issues, domestic violence issues, drug and substance abuse, gang problems, low police staffing, gun violence, hiring and training problems negative public perception of the bureau and high rates of crime.

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As Human Resources Manager, Care Concerns Pty Ltd (CC), explain the implications of the level of supply and demand in the labour market in the recruitment and retention of;

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This paper presents a detailed analysis about Southwest Airlines starting from how they started and how they reached their current position. It describes their strategic planning, their sources of capital, their market growth, their marketing planning and many other things. It also gives a complete detailed note on their successes and failures and which factors have led to their failures and successes of Southwest Airlines. The culture and the behavior of their employees is an important factor. In short it covers all the factors that are important to the success of an organization will be discussed in detail.

Free Talent Identification Case Study Example

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Tanglewood, as a retail organization, constantly requires new employees. This makes the recruitment process to be of great importance to the organization. The recruitment policies are quite attractive and encourage cultural diversity among the applicants.

Hence, The Arena Of Human Resource Is Very Vast, Critical And Complex Than It Actually Appears To Be. Case Study Example

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Newspaper, walk in and recruitment agency appear to be working well as the yield ratio for potentially qualified is above 50 percent for the three sources and the yield ratio for six month survival is above 10 percent. Corporate website and job board seem to be having trouble as they have the lowest yield ratios for all the stages. The main problem is that the company seems to attract the wrong pool of applicants. On average, only 24 percent of the total applicants are potentially qualified.

The situation can be remedied by focusing energy on recruitment channels that reach out the correct pool of applicants.

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    Internal promotion-how Chipotle reduced turnover by 64%. Internal promotion is a valuable, yet underutilized, tool to engage employees and managers in the recruiting process, provide career growth, and save on costs associated with bringing in external talent. As I alluded yesterday, the content covered at Hire Minds was astonishing.

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    Industry Journals. There are a number of professional and academic journals that exist in the HR and talent acquisition industry that you can access with publish case studies and resources. One of my favorites is Wiley's HR Journal which you can access by clicking here. HRPS, which is a now owned by SHRM also offers a robust journal resource.

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    Amazon Case Study Metrics Recruiting Strategy Sourcing. Dr. John Sullivan is an internationally recognized expert on strategic talent management, human resources, and the future of work. He has authored over 20 books and hundreds of articles on human performance in the workplace.

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    Case Study An exemplary case study is National Grid. Previously, when attending campus recruiting events, the team would show up with printed sign-in paper and had prospects note down their contact information. ... Each of the above creative recruitment strategies comes with an example of a good ad. There are many more to see and to learn from ...

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    M a r g, Bandra Reclamation, Mumbai - 400050. ABSTRACT: The Indian retail market is of enormous s ize about US$ 401 billion. But organized retail is not so. huge and it is at only US$ 24.1 ...

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    In fast moving consumer goods, speed, reach, and a great candidate experience are essential to attract candidates in remote locations and fill roles for peak seasons. At Twinings, the recruitment team was held back by decentralized systems, manual processes, and a glaring lack of recruitment data—until they found Pinpoint. Read case study.

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    Here are some case study interview examples. You can utilise these samples to gain a better sense of how interviewers may pose case interview questions and what subjects they may address: 1. A hotel in Kuala Lumpur, Malaysia, is a customer of a corporation. Their core consumer base consists primarily of international visitors.

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    Recruitment Case Study: Southwood School. Setting Industry: UK public sector, education (a mixed comprehensive secondary school). Size: The annual revenue of the organization is more than £1 million, but it is a government-funded, nonprofit organization. Staff Size: 120 employees (80 teaching and 40 non-teaching).

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    HRExecutive. MARCH 25, 2024. The talent acquisition field has consistently been an early adopter of HR tech, using it "not as a crutch but as a catalyst," according to Mercer researchers. Throughout the chapters, practical examples and case studies from organizations across the globe provide real-world context. "We.

  20. 5.21 Case Study: Zendesk Recruitment: A Fictional Example

    Case Study: Recruiting at Zendesk. Over the last few years, Zendesk, the company where Melinda works as an HR manager, has seen plenty of growth. Zendesk builds software designed to improve customer relationships. The company has a strong culture that encourages employees to grow and innovate.

  21. Recruitment Case Study Examples That Really Inspire

    The present case study is based on the current recruitment practices at George Hotel that are essentially based on employee referrals thus encouraging a family oriented culture in the organization. The case study discusses the critical analysis of the current recruitment methods and provides viable solutions to the problems identified in the ...