How To Conduct Financial Analysis for Your Company

Maddy Osman

Updated: March 11, 2024

Published: July 07, 2023

If someone were to ask you about your company’s financial strengths and weaknesses, could you give them a detailed answer?

financial analysis

As a founder, you need to know this type of information about your business. Understanding your financial performance is key to making better decisions about growth and investment plans. 

The key to painting that picture lies in a process known as financial analysis.

→ Download Now: 5 Financial Planning Templates

What is financial analysis?

Financial analysis is the process of going over a company’s financial data to evaluate its performance in order to make informed business decisions. Founders and executives use financial analysis to assess performance and make strategic decisions, such as where to invest money to improve growth. 

Externally, investors use financial analysis to make decisions about which companies are good investments. Potential lenders, such as banks, may also use financial analysis when they review loan applicants to assess your ability to pay back the money they lend.

Financial analysis is typically done by an external finance professional who reviews documents like the income statement, cash flow statement, and balance sheet.

How to do a financial analysis

1. collect your company’s financial statements.

Financial analysis helps you identify trends in your business’s performance. To get the best insights, compare your business performance over time.

Gather your recent financial statements, including your balance sheets, income statements, and cash flow statements. Look at the last three to five years’ worth of data, which is enough to establish a trend while still focusing on your most recent (and relevant) performance.

Once you have all your documents, arrange them in chronological order.

2. Analyze balance sheets

Your balance sheets give you a snapshot of your company’s finances at a given point in time, such as the end of a fiscal year. On this sheet, you’ll see the value of your short- and long-term assets, debts, and owner’s equity. 

Look at your balance sheets and consider the following questions: 

  • How much debt do you have compared to equity?
  • Has your debt been increasing or decreasing over time?
  • How liquid is the business? (i.e., how much of the business’s assets are short term?)
  • How has the liquidity of the business changed over time?

3. Analyze income statements

Also known as a profit and loss (P&L) statement , the income statement provides insight into your company’s revenue , expenses, and profits. 

Evaluate your income statements and look for trends in your:

  • Gross revenue: Total amount of income generated by sales.
  • Operating income: Revenue minus the cost of goods sold (COGS). This tells you how much of your revenue remains after you account for operating expenses.
  • Net profit (or loss): Revenue minus all expenses. This tells you how much money your company earned (or lost) after paying interest and taxes.

Startups can often take two to three years to become profitable . That’s why it’s helpful to track several financial metrics. 

For example, you can have a net loss while still generating an operating profit. This means your core business is profitable, but you may still be paying off interest on the loans it took to get the business off the ground.

4. Analyze cash flow statements

Your cash flow statements give you insight into how money flows in and out of your business by looking at your expenses and which activities generate income.

Here are some steps to take in your cash flow analysis :

  • Review cash flow for each activity (operating, investing, financing). Note whether cash flow is positive (the activity generates income) or negative (the activity loses money). 
  • Compare cash flow from each activity to see which generates the most income for your business. 
  • Review cash inflow and outflow over time to identify trends. Are they increasing or decreasing?
  • Review total cash to see if it is increasing or decreasing over time.

5. Calculate relevant financial ratios

Calculate financial ratios to get a more detailed picture of your company’s profitability, liquidity, and overall operational efficiency. Here are some of the most common metrics to consider in a ratio analysis.

Screenshot 2023-05-22 at 9.18.30 PM

6. Summarize your findings

Put together all your findings. You can use the following prompts to help organize your analysis:

  • What are my company’s financial strengths? 
  • What are my company’s financial weaknesses?
  • How well did the company perform compared to previous financial projections?
  • What are the possible explanations for my company’s strengths and weaknesses?
  • What financial improvements do I want to make?

After you conduct your analysis, you’ll know where your business stands in terms of its finances and be able to have educated discussions with stakeholders and potential investors.

Furthermore, you’ll be able to use this knowledge to make more informed decisions about your business’s strategy.

Gaurav Nagani, CEO of help desk software company, recommends conducting an analysis “before investing, at regular intervals, before making strategic decisions, and during difficult times.” This way, when you have to make impactful decisions, you’re doing so with a full picture of your company’s financial health. 

Common types of financial analysis

There are several different types of financial analysis that you, or a financial professional, can use, depending on what you hope to glean. 

Horizontal analysis

Horizontal analysis looks at a company’s performance over time by comparing financial statements over different periods, such as months, quarters, or years. 

You can use it to identify growth trends and support financial forecasting , which is the process of using historical data to predict your company’s performance in the future.

Vertical analysis

Vertical analysis looks at a company’s financial performance relative to one metric, such as your total assets. In this case, all line items on the financial statements are expressed as a percentage of total assets. For example, you can use the debt-to-asset ratio, which looks at your total debt as a percentage of total assets.

Say your total debt is $4m and you have $10m in total assets. A vertical analysis would show your debts as 40% of total assets, which is what you get when you divide $4m by $10m.

Using vertical analysis makes it easy to see relationships between the metrics on different financial statements. It’s also helpful for comparing companies with one another for benchmarking.

Valuation is the process of using a company’s financial information to estimate the value of the business . 

Investors often compare a company’s estimated value to its stock price to see if they want to buy shares. For startups, valuations are a necessary step to take before starting a priced fundraising round.

Growth Rates

Growth rates represent the percent change in a given metric over time, such as the percent change in net sales over four quarters. Analyzing growth rates can help forecast future performance for specific metrics.


Analysts may use profitability ratios , which provide insight into how efficiently your company turns revenue into profit. The higher your profitability ratios, the more resources you’ll have to reinvest into the company’s growth or distribute to your shareholders.

Jeff Schmidt, vice president of financial modeling at Corporate Finance Institute, reminds entrepreneurs, “The point of analysis is to not focus on one method or another but consider the analysis in total and make the proper investment decision.” 

Financial analysis example

One example of a financial analysis would be if a financial analyst calculated your company’s profitability ratios , which assess your company’s ability to make money, and leverage ratios , which measure your company’s ability to pay off its debts. Based on the results of the analysis, the analyst will decide if they want to recommend your company as a good investment. 

Knowing how to do a financial analysis is a key skill for entrepreneurs because it helps you understand your company’s performance. You can use the insights you gain from financial analysis to make more informed decisions about your overall strategy. 

Not to mention, a financial analysis will help you understand your business from an investor’s perspective, which can inform the way you pitch your company.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ad22bdd9-fd50-4b35-a4f5-7586f5a61a1e', {"useNewLoader":"true","region":"na1"});

What did you think of this article .

Give Feedback


Don't forget to share this post!

Outline your company's sales strategy in one simple, coherent plan.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

🎉 Celebrate Small Business Month:

25% Off Annual Plans! SAVE NOW

Honoring Pride Month

0 results have been found for “”

 Return to blog home

How to Conduct a Strategic Financial Analysis for Your Business

Posted may 25, 2021 by noah parsons.

what is financial analysis in business plan

How often do you review your business numbers? If you look at the financial performance of your business at least once a month or perhaps even more frequently , you’re in good shape—and better off than most businesses.

Unfortunately, too many businesses review their books only every few months, and frankly, that’s not a great strategy. It gives those businesses fewer opportunities to see if things are going well or not. The more frequently you review your business finances, the more chances you have to find opportunities for growth .

But how do you approach reviewing your financials? What documents should you analyze? What exactly should you be looking for? Let’s try to answer those questions by introducing you to a process known as a strategic financial analysis.

What is a strategic financial analysis?

A strategic financial analysis is a review framework where you analyze performance, assess your goals, and make adjustments to your forecasts and strategy based on actual results. In short, this is where you connect the dots between your numbers and the actions that you’re taking. The intention is to identify any potential problems or opportunities within your financials and turn them into strategic steps for growth.

In some cases, this analysis may also include a deeper look at your business model, comparisons against your competitors , and even different forecast scenarios. 

What financial statements should I review when conducting a strategic financial analysis?

When you’re reviewing your business financials, you’ll want to check these three key reports:

  • Profit and loss (also known as an income statement)
  • Balance sheet

Each report will tell you different things about your business. Put together, they’ll provide you with nearly everything you’ll want to know about your business performance. By the end, you should be able to bring your forecasts for these statements up to speed based on your actual results . 

How to conduct a strategic financial analysis

Here are the five steps you’ll want to take when conducting a strategic analysis of your financial statements.

1. Compare your forecast to your actuals monthly

So, if you’re reviewing your business financials regularly, you’re off to a good start.

But to get even more value out of that financial review, you need to start comparing your actuals —how your business performed—to your forecast.

Ideally, compare your plan to what actually happens in a monthly meeting with your key staff. You’ll want to have your forecast handy as well as reports from your accounting software so you can compare the two and see if you’re on track. 

If you’re using LivePlan, the software will do all of the number-crunching and comparison work for you—no spreadsheets required—and you’ll be able to compare everything in a simple financial dashboard . 

what is financial analysis in business plan

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

2. Identify where you’re off track or exceeding projections

When you’re forecasting, you’re making educated guesses. This means that your actual financial performance in a given month will vary. 

You’ll typically either be off track and performing worse than expected. On track and sitting fairly close to expectations. Or, outperforming your forecasts and exceeding expectations. 

What does comparing my plan to my actual results do for me?

If you just review what happened in the past, you’ll get a good idea of what happened during the past month of your business. But, it’s difficult to know if your performance is good or bad if you’re not comparing your actual results against your plan. 

  • How do you know if you’re meeting your sales goals? 
  • Can you tell that you’re keeping your spending within your budget? 
  • Are you keeping as much cash in the bank as you need to?

Even more importantly, if you have plans to grow your business or make significant investments, you’ll want to know if it makes financial sense to spend the money. Should you invest now or should you wait for a better time? Should you open a second location or hold off?

By reviewing your plan and comparing it to your actual results, you’ll get a better sense of when you should look to expand, and when you should be reining things in. Make a mistake and invest in your business at the wrong time and you could create a cash flow crunch that could sink your business.

3. Review your Income statement (profit and loss or P&L)

Your income statement (also called profit and loss or P&L) documents your income and your expenses. When you compare this statement to your forecast, you’ll see if your sales are meeting your goals and if you’re keeping your expenses in line with your budget.

If you’re not sure what’s included in an income statement or what types of information you’ll find there, start with this guide to reading a profit and loss or income statement that will help orient you to each line item. 

You can also download an income statement example to help you better visualize the information. For a more dynamic solution that displays actual results for completed periods right into your forecasted Profit and Loss statement, check out LivePlan’s LiveForecast feature . No more hours spent inputting accounting information. Just you spending more time digging into what is and isn’t working for your business.

When you’re ready to dive deeper and start your income statement analysis, use this income statement analysis guide for your monthly financial review. It walks you through typical questions that might come up as you’re doing your review. That way, you can use your findings to make better strategic decisions for the health and growth of your business. 

4. Analyze your cash flow statement

Your cash flow statement will tell you exactly how cash moved into and out of your business. Comparing this statement to your cash flow forecast will tell you if you’re on track to grow your bank balance the way you had planned, and why you might be off track if things aren’t going the way you had hoped.

Check out this article on how to read a cash flow statement for a line-by-line explanation of how it works. And download our cash flow statement example PDF and Excel spreadsheet if you’re looking for a sample to work from as you review your own.

When you’re ready to start comparing your actual cash flow to your forecast, this guide to cash flow analysis will help you get started. 

5. Review your balance sheet

Your balance sheet will give you a complete overview of your financial position. How much money are you owed and how much money do you owe? What assets does your business have? Your balance sheet analysis will help you understand if you’re collecting money from your customers at the right rate, and if you’re taking on more debt than planned. 

If you’re new to balance sheet review, this article offers more insight on how a balance sheet is set up, and what you need to know about each line. You can also download a balance sheet example to help you visualize it better. 

When you’re ready to do your monthly review, this balance sheet analysis guide will help you get started. 

Look beyond your financials for more insights

Doing a monthly financial statement analysis—comparing your actuals to your plan or forecast—helps you keep a finger on the pulse of your business finances. 

Additionally, it’s wise to look at industry benchmarks , financial shifts in your industry, and any other external factors that may be affecting your financial performance. Use your initial comparison to actual performance to jumpstart this market analysis and help you define the next steps. 

When you identify a gap or variance between what you forecast and what actually happened, use that information to help you make strategic shifts in your business so you can quickly address challenges and take advantage of opportunities.

Editors’ note: This article was originally published in 2019 and updated for 2021.

Like this post? Share with a friend!

Noah Parsons

Noah Parsons

Posted in growth & metrics, join over 1 million entrepreneurs who found success with liveplan, like this content sign up to receive more.

Subscribe for tips and guidance to help you grow a better, smarter business.

You're all set!

Exciting business insights and growth strategies will be coming your way each month.

We care about your privacy. See our privacy policy .

what is financial analysis in business plan

What is Financial Analysis? Understanding the Fundamentals

If your business needs a better understanding of its current financial condition, you must conduct a financial analysis.  

By exploring critical financial insights, you can determine the strengths and weaknesses of your business, which will assist you in your planning and strategic decision-making.  

In this article, we'll uncover financial analysis in greater detail, including types of financial analysis, best practices, and how intuitive financial analysis software supersedes boring spreadsheets!

What is financial analysis?

Financial analysis is where financial statements and other relevant financial data are used to assess business health and performance.  

A financial analysis will assess the following performance criteria:  

  • Profitability  
  • Liquidity  
  • The business's overall financial position  

Typically, it will leverage the right financial analysis tools and techniques for analysing financial data and use insights to recommend improving business performance and help you predict future performance.  

Fathom's financial analysis software is aimed at forward-thinking businesses of every size and industry, powering insights for over 75,000 companies worldwide.  

Why is financial analysis important?

Conducting a financial analysis enables businesses to identify the strengths and weaknesses of their financial position and build a clear picture of their financial profile.  

Financial analysis is vital for your business in identifying and preventing potential risks. You can also leverage analysis to build confidence amongst your investors and stakeholders, including banks and other finance lenders.  

With a holistic view of your performance and the right financial analysis tools, you can make better-informed decisions about your strategy and plan for your future.  

Key financial analysis outcomes your business needs to know

Financial analysis can lead to many necessary outcomes for effectively managing your business, including:  

  • Improved communication: Financial analysis will provide you with the skills for communicating financial information to your team, shareholders and other stakeholders.  
  • Strategic planning: The valuable insights into your financial health gained from financial analysis will aid your strategic planning, budgeting and resource allocation.  
  • Allocating resources: With a fundamental analysis, you can make better-informed decisions about where you place your resources and why, for example, capital investments, growth, or dividends.  
  • Credit evaluation: Your creditworthiness will be ascertained throughout the financial analysis process, putting you in good stead for banks and other lenders looking to determine the terms of a loan and credit and influencing how much you can borrow.  
  • Predicting the future: Analysing your historical data and trends can help you forecast your future performance and lead to predictions about your business's future cash position.  
  • Mergers and acquisitions (M&A): Financial analysis is crucial in potential businesses during M&A transactions.  

Financial analysis best practices

Financial analysts must implement best practices while they are at work. There is always the possibility that errors in large data sets can slip through the cracks without checks and balances in place.  

Financial planning analysis best practices should include:  

  • Developing an extreme attention to detail  
  • Being well-organised with financial data  
  • The ability to make sound assumptions based on all data at hand  
  • Factoring in a process for other individuals to review work  
  • Conduct stress testing and auditing  
  • Keeping your formulas and calculations as simple and easy to understand as possible  
  • Use visualisation techniques, including charts and graphs to present data in an accessible manner.

The challenges of financial analysis

Even though financial analysis is critical to business decision-making, it has challenges. Some of these challenges can include:  

  • The quality and availability of financial data: A financial analysis relies heavily on accurate and timely data. Without the right financial analysis software or adopting best practices within your business, there can be challenges in getting complete, reliable and up-to-date financial information.  
  • Complex reports: Understanding and interpreting complicated financial analysis reports, which include balance sheets, income statements and cash flow statements, can be a challenge for those of us who are not well-versed, and it can also be tricky for diverse organisations with multiple business divisions, departments, locations or other business units. Fathom's financial analysis software has a new tracking feature for your divisional budgets. Please find out more about this in our release update .  
  • Timeliness: Your financial analysis may need to be conducted swiftly if quick decision-making is required. This tight deadline can spawn issues with the accuracy and thoroughness of your analysis.  
  • Subjectivity: Conducting a financial analysis often means making specific estimations about your business. We are all guilty of employing subjectivity when making assumptions, which can filter through to different interpretations and conclusions during the financial analysis.  

The different types of financial analysis

A financial analysis combines several techniques to provide a holistic view of your business's financial performance and prospects.  

Some of the most common types of financial analysis techniques include:  

  • Scenario and Sensitivity  
  • Financial Statement  
  • Financial Ratio  
  • Rates of Return (RoR)  

This section will explore each of these financial analysis types and how they can help your business.  

Scenario and sensitivity analysis

Performing a scenario and sensitivity analysis is where a company assesses its best-case or worst-case future.  

A scenario and sensitivity analysis helps businesses to measure risk exposure when preparing their budgets and forecasts.  

Learn how scenario planning can help with risk identification and resilience building in our article: Preparing for the Unexpected: How Scenario Planning Can Help Business Stay Ahead.  

Financial statement analysis

A financial statement analysis can include an examination of one of three key financial reports:  

  • An income statement: also called a profit and loss, this financial analysis report shows a business's income and expenses over a given period, including gains, losses, revenue and expenses.  
  • A balance sheet: a summary of your business's financial health, containing an overview of all your assets, equity and liabilities.  
  • A cash flow statement: this is a statement of cash flows generated by your business, including the revenue, expenses, gains and losses, as well as your cash from debts, equity purchases and sales, and long-term liabilities, including loan payments and equity.  

A financial statement analysis can help businesses to understand their overall health and evaluate their financial performance and value.  

Fathom's product feature for financial statements includes custom terminology. Please read our blog for a quick wrap-up of everything we've recently released.  

Financial ratio analysis

A financial ratio analysis compares line-item data from your business's financial statements (income statements, balance sheets and cash flow statements) to show how you've performed over time.  

Financial ratios can be compared with industry averages to show how your business compares with others in the same sector.

Rate of Return analysis

Rate of return analysis (also known as RoR) can be applied to the net gains or losses of any of your business investments over a specific period, including stocks, real estate, bonds, and more.  

A RoR analysis is typically expressed as a percentage of its initial cost.  

Businesses can use this type of financial analysis to compare their investment performance with previous periods and returns from other investments.  

What about financial analysis software?  

With financial analysis software , you'll have an in-depth look at your business's financial and non-financial data. These software solutions can aid financial planning, budgeting, forecasting (learn more about what is cash flow forecasting ), risk assessment and reporting.  

Some of the primary benefits of financial analysis software include:  

  • Having better clarity over your numbers with our insights at a glance.  
  • The ability to visualize the growth of your business over time.  
  • Using key performance indicators to track your business more strategically.  
  • The convenience of presenting business results visually and intuitively.  
  • An automatic sync with cloud accounting software like our Xero integration and QuickBooks integration
  • A management reporting software with pre-defined report templates that save you time crafting and scheduling reports

The choice of financial analysis software will depend on your business's specific needs and goals. Still, Fathom will give you a clearer picture of your business performance and an in-depth analysis of your financials.  

Say hello to Fathom and goodbye to spreadsheets

With Fathom's financial analysis software, it is time to say goodbye to visually boring spreadsheets that limit you because you need to extract and prepare data manually. Instead, you can explore and visualise real-time, interactive data.  

Our financial analysis software will enable you to perform:  

  • KPI tracking and analysis: supporting explanations to understand what your numbers mean  
  • Profitability analysis: visualise the breakeven point and the margin of safety  
  • Cash flow analysis: see cash inflows and outflows using the cash flow waterfall chart  
  • Divisional analysis: track the profitability of your divisions, departments, locations or other business units  
  • Goalseek: Understand the impact of changes to key business drivers.  

Fathom is the financial analysis tool of choice for over 75,000 businesses worldwide, who get an in-depth look at their financial and non-financial data.  

So why not start with Fathom today and see what all the fuss is about? Start your free 14-day trial today , completely credit-card-free.

Frequently asked questions about financial analysis

Ready for smart financial analysis.

How to Write a Small Business Financial Plan

Stairs leading up to a dollar sign. Represents creating a financial plan to achieve profitability.

Noah Parsons

4 min. read

Updated April 22, 2024

Download Now: Free Income Statement Template →

Creating a financial plan is often the most intimidating part of writing a business plan.

It’s also one of the most vital. Businesses with well-structured and accurate financial statements are more prepared to pitch to investors, receive funding, and achieve long-term success.

Thankfully, you don’t need an accounting degree to successfully create your budget and forecasts.

Here is everything you need to include in your financial plan, along with optional performance metrics, funding specifics, mistakes to avoid , and free templates.

  • Key components of a financial plan

A sound financial plan is made up of six key components that help you easily track and forecast your business financials. They include your:

Sales forecast

What do you expect to sell in a given period? Segment and organize your sales projections with a personalized sales forecast based on your business type.

Subscription sales forecast

While not too different from traditional sales forecasts—there are a few specific terms and calculations you’ll need to know when forecasting sales for a subscription-based business.

Expense budget

Create, review, and revise your expense budget to keep your business on track and more easily predict future expenses.

How to forecast personnel costs

How much do your current, and future, employees’ pay, taxes, and benefits cost your business? Find out by forecasting your personnel costs.

Profit and loss forecast

Track how you make money and how much you spend by listing all of your revenue streams and expenses in your profit and loss statement.

Cash flow forecast

Manage and create projections for the inflow and outflow of cash by building a cash flow statement and forecast.

Balance sheet

Need a snapshot of your business’s financial position? Keep an eye on your assets, liabilities, and equity within the balance sheet.

What to include if you plan to pursue funding

Do you plan to pursue any form of funding or financing? If the answer is yes, then there are a few additional pieces of information that you’ll need to include as part of your financial plan.

Highlight any risks and assumptions

Every entrepreneur takes risks with the biggest being assumptions and guesses about the future. Just be sure to track and address these unknowns in your plan early on.

Plan your exit strategy

Investors will want to know your long-term plans as a business owner. While you don’t need to have all the details, it’s worth taking the time to think through how you eventually plan to leave your business.

  • Financial ratios and metrics

With your financial statements and forecasts in place, you have all the numbers needed to calculate insightful financial ratios.

While including these metrics in your plan is entirely optional, having them easily accessible can be valuable for tracking your performance and overall financial situation.

Key financial terms you should know

It’s not hard. Anybody who can run a business can understand these key financial terms. And every business owner and entrepreneur should know them.

Common business ratios

Unsure of which business ratios you should be using? Check out this list of key financial ratios that bankers, financial analysts, and investors will want to see.

Break-even analysis

Do you want to know when you’ll become profitable? Find out how much you need to sell to offset your production costs by conducting a break-even analysis.

How to calculate ROI

How much could a business decision be worth? Evaluate the efficiency or profitability by calculating the potential return on investment (ROI).

  • How to improve your financial plan

Your financial statements are the core part of your business plan that you’ll revisit most often. Instead of worrying about getting it perfect the first time, check out the following resources to learn how to improve your projections over time.

Common mistakes with business forecasts

I was glad to be asked about common mistakes with startup financial projections. I read about 100 business plans per year, and I have this list of mistakes.

How to improve your financial projections

Learn how to improve your business financial projections by following these five basic guidelines.

Brought to you by

LivePlan Logo

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

  • Financial plan templates and tools

Download and use these free financial templates and calculators to easily create your own financial plan.

what is financial analysis in business plan

Sales forecast template

Download a free detailed sales forecast spreadsheet, with built-in formulas, to easily estimate your first full year of monthly sales.

Download Template

what is financial analysis in business plan

Accurate and easy financial forecasting

Get a full financial picture of your business with LivePlan's simple financial management tools.

Get Started

Content Author: Noah Parsons

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Check out LivePlan

Table of Contents

  • What to include for funding

Related Articles

what is financial analysis in business plan

3 Min. Read

What to Include in Your Business Plan Appendix

The 10 AI Prompts You Need to Write a Business Plan

24 Min. Read

The 10 AI Prompts You Need to Write a Business Plan

what is financial analysis in business plan

10 Min. Read

How to Write the Company Overview for a Business Plan

what is financial analysis in business plan

How to Write a Competitive Analysis for Your Business Plan

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

LivePlan pitch example

Discover the world’s #1 plan building software

what is financial analysis in business plan


Upmetrics AI Your go-to AI-powered business assistant

AI Writing Assist Write, translate, and refine your text with AI

AI Financial Assist Automated forecasts and AI recommendations


AI Business Plan Generator Create business plans faster with AI

Financial Forecasting Make accurate financial forecasts faster


Quickbooks Sync and compare with your quickbooks data

Strategic Planning Develop actionable strategic plans on-the-go

AI Pitch Deck Generator Use AI to generate your investor deck

Xero Sync and compare with your Xero data

See how it works  →

AI-powered business planning software

Very useful business plan software connected to AI. Saved a lot of time, money and energy. Their team is highly skilled and always here to help.

- Julien López


Secure Funding, Loans, Grants Create plans that get you funded

Starting & Launching a Business Plan your business for launch and success

Validate Your Business Idea Discover the potential of your business idea

Business Consultant & Advisors Plan with your team members and clients

Business Schools & Educators Simplify business plan education for students

Students & Learners Your e-tutor for business planning

  • Sample Plans


Reviews See why customers love Upmetrics

Customer Success Stories Read our customer success stories

Blogs Latest business planning tips and strategies

Strategic Planning Templates Ready-to-use strategic plan templates

Business Plan Course A step-by-step business planning course

Ebooks & Guides A free resource hub on business planning

Business Tools Free business tools to help you grow

  • 400+ Sample Business Plans

How to Prepare a Financial Plan for Startup Business (w/ example)

Financial Statements Template

Free Financial Statements Template

Ajay Jagtap

  • December 7, 2023

13 Min Read

financial plan for startup business

If someone were to ask you about your business financials, could you give them a detailed answer?

Let’s say they ask—how do you allocate your operating expenses? What is your cash flow situation like? What is your exit strategy? And a series of similar other questions.

Instead of mumbling what to answer or shooting in the dark, as a founder, you must prepare yourself to answer this line of questioning—and creating a financial plan for your startup is the best way to do it.

A business plan’s financial plan section is no easy task—we get that.

But, you know what—this in-depth guide and financial plan example can make forecasting as simple as counting on your fingertips.

Ready to get started? Let’s begin by discussing startup financial planning.

What is Startup Financial Planning?

Startup financial planning, in simple terms, is a process of planning the financial aspects of a new business. It’s an integral part of a business plan and comprises its three major components: balance sheet, income statement, and cash-flow statement.

Apart from these statements, your financial section may also include revenue and sales forecasts, assets & liabilities, break-even analysis , and more. Your first financial plan may not be very detailed, but you can tweak and update it as your company grows.

Key Takeaways

  • Realistic assumptions, thorough research, and a clear understanding of the market are the key to reliable financial projections.
  • Cash flow projection, balance sheet, and income statement are three major components of a financial plan.
  • Preparing a financial plan is easier and faster when you use a financial planning tool.
  • Exploring “what-if” scenarios is an ideal method to understand the potential risks and opportunities involved in the business operations.

Why is Financial Planning Important to Your Startup?

Poor financial planning is one of the biggest reasons why most startups fail. In fact, a recent CNBC study reported that running out of cash was the reason behind 44% of startup failures in 2022.

A well-prepared financial plan provides a clear financial direction for your business, helps you set realistic financial objectives, create accurate forecasts, and shows your business is committed to its financial objectives.

It’s a key element of your business plan for winning potential investors. In fact, YC considered recent financial statements and projections to be critical elements of their Series A due diligence checklist .

Your financial plan demonstrates how your business manages expenses and generates revenue and helps them understand where your business stands today and in 5 years.

Makes sense why financial planning is important to your startup, doesn’t it? Let’s cut to the chase and discuss the key components of a startup’s financial plan.

Say goodbye to old-school excel sheets & templates

Make accurate financial plan faster with AI

Plans starting from $7/month

what is financial analysis in business plan

Key Components of a Startup Financial Plan

Whether creating a financial plan from scratch for a business venture or just modifying it for an existing one, here are the key components to consider including in your startup’s financial planning process.

Income Statement

An Income statement , also known as a profit-and-loss statement(P&L), shows your company’s income and expenditures. It also demonstrates how your business experienced any profit or loss over a given time.

Consider it as a snapshot of your business that shows the feasibility of your business idea. An income statement can be generated considering three scenarios: worst, expected, and best.

Your income or P&L statement must list the following:

  • Cost of goods or cost of sale
  • Gross margin
  • Operating expenses
  • Revenue streams
  • EBITDA (Earnings before interest, tax, depreciation , & amortization )

Established businesses can prepare annual income statements, whereas new businesses and startups should consider preparing monthly statements.

Cash flow Statement

A cash flow statement is one of the most critical financial statements for startups that summarize your business’s cash in-and-out flows over a given time.

This section provides details on the cash position of your business and its ability to meet monetary commitments on a timely basis.

Your cash flow projection consists of the following three components:

✅ Cash revenue projection: Here, you must enter each month’s estimated or expected sales figures.

✅ Cash disbursements: List expenditures that you expect to pay in cash for each month over one year.

✅ Cash flow reconciliation: Cash flow reconciliation is a process used to ensure the accuracy of cash flow projections. The adjusted amount is the cash flow balance carried over to the next month.

Furthermore, a company’s cash flow projections can be crucial while assessing liquidity, its ability to generate positive cash flows and pay off debts, and invest in growth initiatives.

Balance Sheet

Your balance sheet is a financial statement that reports your company’s assets, liabilities, and shareholder equity at a given time.

Consider it as a snapshot of what your business owns and owes, as well as the amount invested by the shareholders.

This statement consists of three parts: assets , liabilities, and the balance calculated by the difference between the first two. The final numbers on this sheet reflect the business owner’s equity or value.

Balance sheets follow the following accounting equation with assets on one side and liabilities plus Owner’s equity on the other:

Here is what’s the core purpose of having a balance-sheet:

  • Indicates the capital need of the business
  • It helps to identify the allocation of resources
  • It calculates the requirement of seed money you put up, and
  • How much finance is required?

Since it helps investors understand the condition of your business on a given date, it’s a financial statement you can’t miss out on.

Break-even Analysis

Break-even analysis is a startup or small business accounting practice used to determine when a company, product, or service will become profitable.

For instance, a break-even analysis could help you understand how many candles you need to sell to cover your warehousing and manufacturing costs and start making profits.

Remember, anything you sell beyond the break-even point will result in profit.

You must be aware of your fixed and variable costs to accurately determine your startup’s break-even point.

  • Fixed costs: fixed expenses that stay the same no matter what.
  • Variable costs: expenses that fluctuate over time depending on production or sales.

A break-even point helps you smartly price your goods or services, cover fixed costs, catch missing expenses, and set sales targets while helping investors gain confidence in your business. No brainer—why it’s a key component of your startup’s financial plan.

Having covered all the key elements of a financial plan, let’s discuss how you can create a financial plan for your startup.

How to Create a Financial Section of a Startup Business Plan?

1. determine your financial needs.

You can’t start financial planning without understanding your financial requirements, can you? Get your notepad or simply open a notion doc; it’s time for some critical thinking.

Start by assessing your current situation by—calculating your income, expenses , assets, and liabilities, what the startup costs are, how much you have against them, and how much financing you need.

Assessing your current financial situation and health will help determine how much capital you need for your startup and help plan fundraising activities and outreach.

Furthermore, determining financial needs helps prioritize operational activities and expenses, effectively allocate resources, and increase the viability and sustainability of a business in the long run.

Having learned to determine financial needs, let’s head straight to setting financial goals.

2. Define Your Financial Goals

Setting realistic financial goals is fundamental in preparing an effective financial plan. So, it would help to outline your long-term strategies and goals at the beginning of your financial planning process.

Let’s understand it this way—if you are a SaaS startup pursuing VC financing rounds, you may ask investors about what matters to them the most and prepare your financial plan accordingly.

However, a coffee shop owner seeking a business loan may need to create a plan that appeals to banks, not investors. At the same time, an internal financial plan designed to offer financial direction and resource allocation may not be the same as previous examples, seeing its different use case.

Feeling overwhelmed? Just define your financial goals—you’ll be fine.

You can start by identifying your business KPIs (key performance indicators); it would be an ideal starting point.

3. Choose the Right Financial Planning Tool

Let’s face it—preparing a financial plan using Excel is no joke. One would only use this method if they had all the time in the world.

Having the right financial planning software will simplify and speed up the process and guide you through creating accurate financial forecasts.

Many financial planning software and tools claim to be the ideal solution, but it’s you who will identify and choose a tool that is best for your financial planning needs.

what is financial analysis in business plan

Create a Financial Plan with Upmetrics in no time

Enter your Financial Assumptions, and we’ll calculate your monthly/quarterly and yearly financial projections.

Instagram image tagging

Start Forecasting

4. Make Assumptions Before Projecting Financials

Once you have a financial planning tool, you can move forward to the next step— making financial assumptions for your plan based on your company’s current performance and past financial records.

You’re just making predictions about your company’s financial future, so there’s no need to overthink or complicate the process.

You can gather your business’ historical financial data, market trends, and other relevant documents to help create a base for accurate financial projections.

After you have developed rough assumptions and a good understanding of your business finances, you can move forward to the next step—projecting financials.

5. Prepare Realistic Financial Projections

It’s a no-brainer—financial forecasting is the most critical yet challenging aspect of financial planning. However, it’s effortless if you’re using a financial planning software.

Upmetrics’ forecasting feature can help you project financials for up to 7 years. However, new startups usually consider planning for the next five years. Although it can be contradictory considering your financial goals and investor specifications.

Following are the two key aspects of your financial projections:

Revenue Projections

In simple terms, revenue projections help investors determine how much revenue your business plans to generate in years to come.

It generally involves conducting market research, determining pricing strategy , and cash flow analysis—which we’ve already discussed in the previous steps.

The following are the key components of an accurate revenue projection report:

  • Market analysis
  • Sales forecast
  • Pricing strategy
  • Growth assumptions
  • Seasonal variations

This is a critical section for pre-revenue startups, so ensure your projections accurately align with your startup’s financial model and revenue goals.

Expense Projections

Both revenue and expense projections are correlated to each other. As revenue forecasts projected revenue assumptions, expense projections will estimate expenses associated with operating your business.

Accurately estimating your expenses will help in effective cash flow analysis and proper resource allocation.

These are the most common costs to consider while projecting expenses:

  • Fixed costs
  • Variable costs
  • Employee costs or payroll expenses
  • Operational expenses
  • Marketing and advertising expenses
  • Emergency fund

Remember, realistic assumptions, thorough research, and a clear understanding of your market are the key to reliable financial projections.

6. Consider “What if” Scenarios

After you project your financials, it’s time to test your assumptions with what-if analysis, also known as sensitivity analysis.

Using what-if analysis with different scenarios while projecting your financials will increase transparency and help investors better understand your startup’s future with its best, expected, and worst-case scenarios.

Exploring “what-if” scenarios is the best way to better understand the potential risks and opportunities involved in business operations. This proactive exercise will help you make strategic decisions and necessary adjustments to your financial plan.

7. Build a Visual Report

If you’ve closely followed the steps leading to this, you know how to research for financial projections, create a financial plan, and test assumptions using “what-if” scenarios.

Now, we’ll prepare visual reports to present your numbers in a visually appealing and easily digestible format.

Don’t worry—it’s no extra effort. You’ve already made a visual report while creating your financial plan and forecasting financials.

Check the dashboard to see the visual presentation of your projections and reports, and use the necessary financial data, diagrams, and graphs in the final draft of your financial plan.

Here’s what Upmetrics’ dashboard looks like:

Upmetrics financial projections visual report

8. Monitor and Adjust Your Financial Plan

Even though it’s not a primary step in creating a good financial plan, it’s quite essential to regularly monitor and adjust your financial plan to ensure the assumptions you made are still relevant, and you are heading in the right direction.

There are multiple ways to monitor your financial plan.

For instance, you can compare your assumptions with actual results to ensure accurate projections based on metrics like new customers acquired and acquisition costs, net profit, and gross margin.

Consider making necessary adjustments if your assumptions are not resonating with actual numbers.

Also, keep an eye on whether the changes you’ve identified are having the desired effect by monitoring their implementation.

And that was the last step in our financial planning guide. However, it’s not the end. Have a look at this financial plan example.

Startup Financial Plan Example

Having learned about financial planning, let’s quickly discuss a coffee shop startup financial plan example prepared using Upmetrics.

Important Assumptions

  • The sales forecast is conservative and assumes a 5% increase in Year 2 and a 10% in Year 3.
  • The analysis accounts for economic seasonality – wherein some months revenues peak (such as holidays ) and wanes in slower months.
  • The analysis assumes the owner will not withdraw any salary till the 3rd year; at any time it is assumed that the owner’s withdrawal is available at his discretion.
  • Sales are cash basis – nonaccrual accounting
  • Moderate ramp- up in staff over the 5 years forecast
  • Barista salary in the forecast is $36,000 in 2023.
  • In general, most cafes have an 85% gross profit margin
  • In general, most cafes have a 3% net profit margin

Projected Balance Sheet

Projected Balance Sheet

Projected Cash-Flow Statement

Cash-Flow Statement

Projected Profit & Loss Statement

Profit & Loss Statement

Break Even Analysis

Break Even Analysis

Start Preparing Your Financial Plan

We covered everything about financial planning in this guide, didn’t we? Although it doesn’t fulfill our objective to the fullest—we want you to finish your financial plan.

Sounds like a tough job? We have an easy way out for you—Upmetrics’ financial forecasting feature. Simply enter your financial assumptions, and let it do the rest.

So what are you waiting for? Try Upmetrics and create your financial plan in a snap.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.


Frequently Asked Questions

How often should i update my financial projections.

Well, there is no particular rule about it. However, reviewing and updating your financial plan once a year is considered an ideal practice as it ensures that the financial aspirations you started and the projections you made are still relevant.

How do I estimate startup costs accurately?

You can estimate your startup costs by identifying and factoring various one-time, recurring, and hidden expenses. However, using a financial forecasting tool like Upmetrics will ensure accurate costs while speeding up the process.

What financial ratios should startups pay attention to?

Here’s a list of financial ratios every startup owner should keep an eye on:

  • Net profit margin
  • Current ratio
  • Quick ratio
  • Working capital
  • Return on equity
  • Debt-to-equity ratio
  • Return on assets
  • Debt-to-asset ratio

What are the 3 different scenarios in scenario analysis?

As discussed earlier, Scenario analysis is the process of ascertaining and analyzing possible events that can occur in the future. Startups or businesses often consider analyzing these three scenarios:

  • base-case (expected) scenario
  • Worst-case scenario
  • best case scenario.

About the Author

what is financial analysis in business plan

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

Reach Your Goals with Accurate Planning

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee


  • Starting a Business

Our Top Picks

  • Best Small Business Loans
  • Best Business Internet Service
  • Best Online Payroll Service
  • Best Business Phone Systems

Our In-Depth Reviews

  • OnPay Payroll Review
  • ADP Payroll Review
  • Ooma Office Review
  • RingCentral Review

Explore More

  • Business Solutions
  • Entrepreneurship
  • Franchising
  • Best Accounting Software
  • Best Merchant Services Providers
  • Best Credit Card Processors
  • Best Mobile Credit Card Processors
  • Clover Review
  • Merchant One Review
  • QuickBooks Online Review
  • Xero Accounting Review
  • Financial Solutions

Human Resources

  • Best Human Resources Outsourcing Services
  • Best Time and Attendance Software
  • Best PEO Services
  • Best Business Employee Retirement Plans
  • Bambee Review
  • Rippling HR Software Review
  • TriNet Review
  • Gusto Payroll Review
  • HR Solutions

Marketing and Sales

  • Best Text Message Marketing Services
  • Best CRM Software
  • Best Email Marketing Services
  • Best Website Builders
  • Textedly Review
  • Salesforce Review
  • EZ Texting Review
  • Textline Review
  • Business Intelligence
  • Marketing Solutions
  • Marketing Strategy
  • Public Relations
  • Social Media
  • Best GPS Fleet Management Software
  • Best POS Systems
  • Best Employee Monitoring Software
  • Best Document Management Software
  • Verizon Connect Fleet GPS Review
  • Zoom Review
  • Samsara Review
  • Zoho CRM Review
  • Technology Solutions

Business Basics

  • 4 Simple Steps to Valuing Your Small Business
  • How to Write a Business Growth Plan
  • 12 Business Skills You Need to Master
  • How to Start a One-Person Business
  • FreshBooks vs. QuickBooks Comparison
  • Salesforce CRM vs. Zoho CRM
  • RingCentral vs. Zoom Comparison
  • 10 Ways to Generate More Sales Leads

6 Elements of a Successful Financial Plan for a Small Business

Improve your chances of growth by covering these bases in your plan.

author image

Table of Contents

Many small businesses lack a full financial plan, even though evidence shows that it is essential to the long-term success and growth of any business. 

For example, a study in the New England Journal of Entrepreneurship found that entrepreneurs with a business plan are more successful than those without one. If you’re not sure how to get started, read on to learn the six key elements of a successful small business financial plan.

What is a business financial plan, and why is it important? 

A business financial plan is an overview of a business’s financial situation and a forward-looking projection for growth. A business financial plan typically has six parts: sales forecasting, expense outlay, a statement of financial position, a cash flow projection, a break-even analysis and an operations plan.

A good financial plan helps you manage cash flow and accounts for months when revenue might be lower than expected. It also helps you budget for daily and monthly expenses and plan for taxes each year.

Importantly, a financial plan helps you focus on the long-term growth of your business. That way, you don’t get so caught up in the day-to-day activities that you lose sight of your goals. Focusing on the long-term vision helps you prioritize your financial resources. 

The 6 components of a successful financial plan for business

1. sales forecasting.

You should have an estimate of your sales revenue for every month, quarter and year. Identifying any patterns in your sales cycles helps you better understand your business, and this knowledge is invaluable as you plan marketing initiatives and growth strategies . 

For instance, a seasonal business can aim to improve sales in the off-season to eventually become a year-round venture. Another business might become better prepared by understanding how upticks and downturns in business relate to factors such as the weather or the economy.

Sales forecasting is also the foundation for setting company growth goals. For instance, you could aim to improve your sales by 10 percent over each previous period.

2. Expense outlay

A full expense plan includes regular expenses, expected future expenses and associated expenses. Regular expenses are the current ongoing costs of your business, including operational costs such as rent, utilities and payroll. 

Regular expenses relate to standard business activities that occur each year, such as conference attendance, advertising and marketing, and the office holiday party. It’s a good idea to distinguish essential expenses from expenses that can be reduced or eliminated if needed.

Expected future expenses are known future costs, such as tax rate increases, minimum wage increases or maintenance needs. Generally, a part of the budget should also be allocated to unexpected future expenses, such as damage to your business caused by fire, flood or other unexpected disasters. Planning for future expenses ensures your business is financially prepared via budget reduction, increases in sales or financial assistance.

Associated expenses are the estimated costs of various initiatives, such as acquiring and training new hires, opening a new store or expanding delivery to a new territory. An accurate estimate of associated expenses helps you properly manage growth and prevents your business from exceeding your cost capabilities. 

As with expected future expenses, understanding how much capital is required to accomplish various growth goals helps you make the right decision about financing options.

3. Statement of financial position (assets and liabilities)

Assets and liabilities are the foundation of your business’s balance sheet and the primary determinants of your business’s net worth. Tracking both allows you to maximize your business’s potential value. 

Small businesses frequently undervalue their assets (such as machinery, property or inventory) and fail to properly account for outstanding bills. Your balance sheet offers a more complete view of your business’s health than a profit-and-loss statement or a cash flow report. 

A profit-and-loss statement shows how the business performed over a specific time period, while a balance sheet shows the financial position of the business on any given day.

4. Cash flow projection

You should be able to predict your cash flow on a monthly, quarterly and annual basis. Projecting cash flow for the full year allows you to get ahead of any financial struggles or challenges. 

It can also help you identify a cash flow problem before it hurts your business. You can set the most appropriate payment terms, such as how much you charge upfront or how many days after invoicing you expect payment .

A cash flow projection gives you a clear look at how much money is expected to be left at the end of each month so you can plan a possible expansion or other investments. It also helps you budget, such as by spending less one month for the anticipated cash needs of another month.

5. Break-even analysis

A break-even analysis evaluates fixed costs relative to the profit earned by each additional unit you produce and sell. This analysis is essential to understanding your business’s revenue and potential costs versus profits of expansion or growth of your output. 

Having your expenses fully fleshed out, as described above, makes your break-even analysis more accurate and useful. A break-even analysis is also the best way to determine your pricing.

In addition, a break-even analysis can tell you how many units you need to sell at various prices to cover your costs. You should aim to set a price that gives you a comfortable margin over your expenses while allowing your business to remain competitive.

6. Operations plan

To run your business as efficiently as possible, craft a detailed overview of your operational needs. Understanding what roles are required for you to operate your business at various volumes of output, how much output or work each employee can handle, and the costs of each stage of your supply chain will aid you in making informed decisions for your business’s growth and efficiency.

It’s important to tightly control expenses, such as payroll or supply chain costs, relative to growth. An operations plan can also make it easier to determine if there is room to optimize your operations or supply chain via automation, new technology or superior supply chain vendors.

For this reason, it is imperative for a business owner to conduct due diligence and become knowledgeable about merchant services before acquiring an account. Once the owner signs a contract, it cannot be changed, unless the business owner breaks the contract and acquires a new account with a new merchant services provider. 

Tips on writing a business financial plan

Business owners should create a financial plan annually to ensure they have a clear and accurate picture of their business’s finances and a realistic view for future growth or expansion. A financial plan helps the business’s leaders make informed decisions about purchases, debt, hiring, expense control and overall operations for the year ahead. 

A business financial plan is essential if a business owner is looking to sell their business, attract investors or enter a partnership with another business. Here are some tips for writing a business financial plan.

Review the previous year’s plan.

It’s a good idea to compare the previous year’s plan against actual performance and finances to see how accurate the previous plan and forecast were. That way, you can address any discrepancies or overlooked elements in next year’s plan.

Collaborate with other departments.

A business owner or other individual charged with creating the business financial plan should collaborate with the finance department, human resources department, sales team , operations leader, and those in charge of machinery, vehicles or other significant business tools. 

Each division should provide the necessary data about projections, value and expenses. All of these elements come together to create a comprehensive financial picture of the business.

Use available resources.

The Small Business Administration (SBA) and SCORE, the SBA’s nonprofit partner, are two excellent resources for learning about financial plans. Both can teach you the elements of a comprehensive plan and how best to work with the different departments in your business to collect the necessary information. Many websites, including , and service providers, such as Intuit, offer advice on this matter. 

If you have questions or encounter challenges while creating your business financial plan, seek advice from your accountant or other small business owners in your network. Your city or state has a small business office that you can contact for help.

Business financial plan templates

Many business organizations offer free information that small business owners can use to create their financial plan. For example, the SBA’s Learning Platform offers a course on how to create a business plan. It also offers worksheets and templates to help you get started. You can seek additional help and more personalized service from your local office.

SCORE is the largest volunteer network of business mentors. It began as a group of retired executives (SCORE stands for “Service Corps of Retired Executives”) but has expanded to include business owners and executives from many industries. Advice is free and available online, and there are SBA district offices in every U.S. state. In addition to participating in group or at-home learning, you can be paired with a mentor for individualized help. 

SCORE offers templates and tips for creating a small business financial plan. SCORE is an excellent resource because it addresses different levels of experience and offers individualized help.

Other templates can be found in Microsoft Office’s template library, QuickBooks’ online resources, Shopify’s blog and other places. You can also ask your accountant for guidance, since many accountants provide financial planning services in addition to their usual tax services.

Diana Wertz contributed to the writing and research in this article.


Get Weekly 5-Minute Business Advice

B. newsletter is your digest of bite-sized news, thought & brand leadership, and entertainment. All in one email.

Our mission is to help you take your team, your business and your career to the next level. Whether you're here for product recommendations, research or career advice, we're happy you're here!

Call Us (877) 968-7147 Login

Most popular blog categories

  • Payroll Tips
  • Accounting Tips
  • Accountant Professional Tips

Team members working on crafting the financial section of business plan by looking at data on tablet and laptop

How to Craft the Financial Section of Business Plan (Hint: It’s All About the Numbers)

Writing a small business plan takes time and effort … especially when you have to dive into the numbers for the financial section. But, working on the financial section of business plan could lead to a big payoff for your business.

Read on to learn what is the financial section of a business plan, why it matters, and how to write one for your company.  

What is the financial section of business plan?

Generally, the financial section is one of the last sections in a business plan. It describes a business’s historical financial state (if applicable) and future financial projections. Businesses include supporting documents such as budgets and financial statements, as well as funding requests in this section of the plan.  

The financial part of the business plan introduces numbers. It comes after the executive summary, company description , market analysis, organization structure, product information, and marketing and sales strategies.

Businesses that are trying to get financing from lenders or investors use the financial section to make their case. This section also acts as a financial roadmap so you can budget for your business’s future income and expenses. 

Why it matters 

The financial section of the business plan is critical for moving beyond wordy aspirations and into hard data and the wonderful world of numbers. 

Through the financial section, you can:

  • Forecast your business’s future finances
  • Budget for expenses (e.g., startup costs)
  • Get financing from lenders or investors
  • Grow your business

describes how you can use the four ways to use the financial section of business plan

  • Growth : 64% of businesses with a business plan were able to grow their business, compared to 43% of businesses without a business plan.
  • Financing : 36% of businesses with a business plan secured a loan, compared to 18% of businesses without a plan.

So, if you want to possibly double your chances of securing a business loan, consider putting in a little time and effort into your business plan’s financial section. 

Writing your financial section

To write the financial section, you first need to gather some information. Keep in mind that the information you gather depends on whether you have historical financial information or if you’re a brand-new startup. 

Your financial section should detail:

  • Business expenses 

Financial projections

Financial statements, break-even point, funding requests, exit strategy, business expenses.

Whether you’ve been in business for one day or 10 years, you have expenses. These expenses might simply be startup costs for new businesses or fixed and variable costs for veteran businesses. 

Take a look at some common business expenses you may need to include in the financial section of business plan:

  • Licenses and permits
  • Cost of goods sold 
  • Rent or mortgage payments
  • Payroll costs (e.g., salaries and taxes)
  • Utilities 
  • Equipment 
  • Supplies 
  • Advertising 

Write down each type of expense and amount you currently have as well as expenses you predict you’ll have. Use a consistent time period (e.g., monthly costs). 

Indicate which expenses are fixed (unchanging month-to-month) and which are variable (subject to changes). 

How much do you anticipate earning from sales each month? 

If you operate an existing business, you can look at previous monthly revenue to make an educated estimate. Take factors into consideration, like seasonality and economic ups and downs, when basing projections on previous cash flow.

Coming up with your financial projections may be a bit trickier if you are a startup. After all, you have nothing to go off of. Come up with a reasonable monthly goal based on things like your industry, competitors, and the market. Hint : Look at your market analysis section of the business plan for guidance. 

A financial statement details your business’s finances. The three main types of financial statements are income statements, cash flow statements, and balance sheets.

Income statements summarize your business’s income and expenses during a period of time (e.g., a month). This document shows whether your business had a net profit or loss during that time period. 

Cash flow statements break down your business’s incoming and outgoing money. This document details whether your company has enough cash on hand to cover expenses.

The balance sheet summarizes your business’s assets, liabilities, and equity. Balance sheets help with debt management and business growth decisions. 

If you run a startup, you can create “pro forma financial statements,” which are statements based on projections.

If you’ve been in business for a bit, you should have financial statements in your records. You can include these in your business plan. And, include forecasted financial statements. 

what is financial analysis in business plan

You’re just in luck. Check out our FREE guide, Use Financial Statements to Assess the Health of Your Business , to learn more about the different types of financial statements for your business.

Potential investors want to know when your business will reach its break-even point. The break-even point is when your business’s sales equal its expenses. 

Estimate when your company will reach its break-even point and detail it in the financial section of business plan.

If you’re looking for financing, detail your funding request here. Include how much you are looking for, list ideal terms (e.g., 10-year loan or 15% equity), and how long your request will cover. 

Remember to discuss why you are requesting money and what you plan on using the money for (e.g., equipment). 

Back up your funding request by emphasizing your financial projections. 

Last but not least, your financial section should also discuss your business’s exit strategy. An exit strategy is a plan that outlines what you’ll do if you need to sell or close your business, retire, etc. 

Investors and lenders want to know how their investment or loan is protected if your business doesn’t make it. The exit strategy does just that. It explains how your business will make ends meet even if it doesn’t make it. 

When you’re working on the financial section of business plan, take advantage of your accounting records to make things easier on yourself. For organized books, try Patriot’s online accounting software . Get your free trial now!

Stay up to date on the latest accounting tips and training

You may also be interested in:

Need help with accounting? Easy peasy.

Business owners love Patriot’s accounting software.

But don’t just take our word…

Business owners love Patriot's accounting software. Happy Patriot customer Megan Every of Boss Cider Company, says 'Without Patriot Accounting, I would be spending hours upon hours creating spreadsheets that don't run reports.'

Explore the Demo! Start My Free Trial

Relax—run payroll in just 3 easy steps!

Get up and running with free payroll setup, and enjoy free expert support. Try our payroll software in a free, no-obligation 30-day trial.

Smiling man using Patriot's accounting and payroll software.

Relax—pay employees in just 3 steps with Patriot Payroll!

Business owners love Patriot’s award-winning payroll software.

'Patriot Software is a breeze to use and makes my payroll process simple and easy!' according to John a happy Patriot customer

Watch Video Demo!

Watch Video Demo

  • Search Search Please fill out this field.
  • Building Your Business
  • Becoming an Owner
  • Business Plans

Writing a Business Plan—Financial Projections

Spell out your financial forecast in dollars and sense

Creating financial projections for your startup is both an art and a science. Although investors want to see cold, hard numbers, it can be difficult to predict your financial performance three years down the road, especially if you are still raising seed money. Regardless, short- and medium-term financial projections are a required part of your business plan if you want serious attention from investors.

The financial section of your business plan should include a sales forecast , expenses budget , cash flow statement , balance sheet , and a profit and loss statement . Be sure to follow the generally accepted accounting principles (GAAP) set forth by the Financial Accounting Standards Board , a private-sector organization responsible for setting financial accounting and reporting standards in the U.S. If financial reporting is new territory for you, have an accountant review your projections.

Sales Forecast

As a startup business, you do not have past results to review, which can make forecasting sales difficult. It can be done, though, if you have a good understanding of the market you are entering and industry trends as a whole. In fact, sales forecasts based on a solid understanding of industry and market trends will show potential investors that you've done your homework and your forecast is more than just guesswork.

In practical terms, your forecast should be broken down by monthly sales with entries showing which units are being sold, their price points, and how many you expect to sell. When getting into the second year of your business plan and beyond, it's acceptable to reduce the forecast to quarterly sales. In fact, that's the case for most items in your business plan.

Expenses Budget

What you're selling has to cost something, and this budget is where you need to show your expenses. These include the cost to your business of the units being sold in addition to overhead. It's a good idea to break down your expenses by fixed costs and variable costs. For example, certain expenses will be the same or close to the same every month, including rent, insurance, and others. Some costs likely will vary month by month such as advertising or seasonal sales help.

Cash Flow Statement

As with your sales forecast, cash flow statements for a startup require doing some homework since you do not have historical data to use as a reference. This statement, in short, breaks down how much cash is coming into your business on a monthly basis vs. how much is going out. By using your sales forecasts and your expenses budget, you can estimate your cash flow intelligently.

Keep in mind that revenue often will trail sales, depending on the type of business you are operating. For example, if you have contracts with clients, they may not be paying for items they purchase until the month following delivery. Some clients may carry balances 60 or 90 days beyond delivery. You need to account for this lag when calculating exactly when you expect to see your revenue.

Profit and Loss Statement

Your P&L statement should take the information from your sales projections, expenses budget, and cash flow statement to project how much you expect in profits or losses through the three years included in your business plan. You should have a figure for each individual year as well as a figure for the full three-year period.

Balance Sheet

You provide a breakdown of all of your assets and liabilities in the balances sheet. Many of these assets and liabilities are items that go beyond monthly sales and expenses. For example, any property, equipment, or unsold inventory you own is an asset with a value that can be assigned to it. The same goes for outstanding invoices owed to you that have not been paid. Even though you don't have the cash in hand, you can count those invoices as assets. The amount you owe on a business loan or the amount you owe others on invoices you've not paid would count as liabilities. The balance is the difference between the value of everything you own vs. the value of everything you owe.

Break-Even Projection

If you've done a good job projecting your sales and expenses and inputting the numbers into a spreadsheet, you should be able to identify a date when your business breaks even—in other words, the date when you become profitable, with more money coming in than going out. As a startup business, this is not expected to happen overnight, but potential investors want to see that you have a date in mind and that you can support that projection with the numbers you've supplied in the financial section of your business plan.

Additional Tips

When putting together your financial projections, keep some general tips in mind:

  • Get comfortable with spreadsheet software if you aren't already. It is the starting point for all financial projections and offers flexibility, allowing you to quickly change assumptions or weigh alternative scenarios. Microsoft Excel is the most common, and chances are you already have it on your computer. You can also buy special software packages to help with financial projections.
  • Prepare a five-year projection . Don’t include this one in the business plan, since the further into the future you project, the harder it is to predict. However, have the projection available in case an investor asks for it.
  • Offer two scenarios only . Investors will want to see a best-case and worst-case scenario, but don’t inundate your business plan with myriad medium-case scenarios. They likely will just cause confusion.
  • Be reasonable and clear . As mentioned before, financial forecasting is as much art as science. You’ll have to assume certain things, such as your revenue growth, how your raw material and administrative costs will grow, and how effective you’ll be at collecting on accounts receivable. It’s best to be realistic in your projections as you try to recruit investors. If your industry is going through a contraction period and you’re projecting revenue growth of 20 percent a month, expect investors to see red flags.
  • Travel & Expense Management Software
  • Employee Tax Benefits
  • Branch Petty Cash
  • FleetXpress
  • Prepaid cards
  • World Travel Card
  • Customer Speaks
  • Press Release
  • Partner with us

Financial Analysis: What is it, Types, Objectives, Limitations & Tools

Table of Contents

Introduction to financial analysis

Whether individuals, small businesses, or large corporations, financial analysis is critical to understanding and evaluating financial health. Analyzing relevant financial data makes decisions that help assess performance and identify trends far easier.

Through this article, we provide a concise introduction to how a financial analyst explores the significance and applications of such analysis. From interpreting financial statements to assessing investment opportunities, we will navigate the fundamental principles and methodologies that underpin this discipline.

What is financial analysis?

Financial analysis examines and interprets financial information to assess the performance, stability, and prospects of an individual, organization, or investment. It involves evaluating financial statements, ratios, and other relevant data to gain insights into an organization’s financial health, profitability, liquidity, and solvency.

By scrutinizing these indicators, the analysis facilitates informed decision-making, risk assessment, and strategic planning. It provides a comprehensive understanding of an entity’s financial position and assists in identifying trends, potential risks, and growth opportunities. Financial analysis is a vital tool for stakeholders to make sound financial decisions based on objective evaluations.

Quick Read: 10 Best Expense Reporting Software Systems and Tools

Importance of financial analysis

Here are key reasons why financial analysis is essential for your enterprise.

  • Financial performance assessment: Evaluate profitability, liquidity, and solvency to understand your enterprise’s financial health.
  • More informed decisions: Analyze financial data and industry trends to make sound choices regarding investments, expansions, and strategic initiatives.
  • Managing risks better: Identify potential risks, vulnerabilities, and implement measures to mitigate them effectively.
  • Optimal use of resources: Optimize resource allocation, improve cost management, and enhance overall profitability.
  • Tracking progress: Monitor financial indicators over time to track performance, identify trends, and take corrective actions if necessary.
  • Better communication with stakeholders: Present financial reports and analyses to stakeholders, demonstrating transparency and building trust.
  • Compliance and regulations: Ensure compliance with financial regulations, accounting standards, and reporting requirements.

By leveraging financial analysis, your enterprise can gain a comprehensive understanding of its financial standing, make informed decisions, mitigate risks, optimize resources, and achieve sustainable growth.

Objectives of financial analysis

Financial analysis helps to assess your enterprise’s financial performance, make informed decisions, identify strengths and weaknesses, plan for the future, communicate effectively with stakeholders, and ensure compliance with regulations.

By analyzing financial data consistently, you gain insights into profitability, liquidity, solvency, and efficiency. It enables you to evaluate investment opportunities, manage risks, and optimize resources.

Such an analysis also aids in setting realistic goals, developing strategies, and maintaining transparency with stakeholders. Furthermore, it ensures adherence to accounting standards, regulations, and reporting requirements, promoting ethical financial practices.

Quick read: Financial Accounting: Definition, Types, Functions & Examples

Key Components of Financial Analysis

The key components include examining financial statements, assessing financial ratios , analyzing cash flow, and evaluating key performance indicators (KPIs).

You can understand your enterprise’s financial position and performance by reviewing financial statements such as the income statement , balance sheet , and cash flow statement . Financial ratios, such as profitability ratios, liquidity ratios , and solvency ratios, provide insights into various aspects of your financial health.

Analyzing cash flow helps track the movement of funds and assesses your enterprise’s ability to meet financial obligations. Lastly, evaluating KPIs specific to your industry or business activities enables you to measure performance against set benchmarks.

Read About: 6 Best Cash Flow Management Software in 2023

1. Financial statements

Financial statements provide a snapshot of your enterprise’s financial performance and position. These statements include the income statement, balance sheet, and cash flow statement. They offer valuable insights into revenue, expenses, assets, liabilities, and cash flows. By reviewing and analyzing these statements, you can assess profitability, solvency, and liquidity and make informed decisions regarding investments, financial planning, and resource allocation.

Here’s a quick look at what each of these offer.

  • Income Statement: The income statement summarizes your enterprise’s revenues, expenses, and net income or loss over a specific period, providing insights into profitability and operational performance.
  • Balance Sheet: The balance sheet presents your enterprise’s assets, liabilities, and shareholder’s equity at a given time, offering a snapshot of its financial position.
  • Cash Flow Statement: A cash flow statement monitors the inflows and outflows of cash, allowing you to identify and monitor the sources and uses of cash within your enterprise.
  • Statement of Shareholders’ Equity: The shareholders’ equity statement outlines the shareholders’ equity changes over a period. It includes net income, dividends, and equity transactions, providing insights into the ownership structure and retained earnings.

2. Financial ratio analysis

This analysis is a powerful tool as it helps evaluate your enterprise’s financial health. By comparing key financial ratios, such as profitability, liquidity, and solvency ratios, you can gain valuable insights into performance and make informed decisions.

The above ratios assess profitability, measure liquidity and ability to meet short-term obligations, evaluate long-term solvency, and analyze efficiency and productivity.

They provide a clear picture of your enterprise’s financial position and assist in identifying areas for improvement, optimizing resources, and mitigating risks. Let’s take a quick look at the ratios.

  • Liquidity Ratios:  Liquidity ratios, such as the current and quick ratios, assess your enterprise’s ability to meet short-term obligations and provide insights into its liquidity and cash flow position.
  • Solvency Ratios:  Solvency ratios, including the debt-to-equity ratio and interest coverage ratio, evaluate your enterprise’s long-term financial viability and ability to meet long-term obligations and interest payments.
  • Profitability Ratios: Profitability ratios, such as gross profit margin and return on investment (ROI or rate of return), measure your enterprise’s profitability and effectiveness in generating profits from its operations.
  • Efficiency Ratios: Efficiency ratios, like inventory and accounts receivable turnover, evaluate how efficiently your enterprise utilizes its assets and manages its resources to generate sales and collect payments.

3. Trend analysis

Trend analysis involves examining past data to identify patterns and trends in your enterprise’s financial performance. Comparing and analyzing data from multiple periods allows you to look at changes, growth rates, and shifts in key financial metrics.

Such an analysis also helps you understand the direction and magnitude of changes in areas such as revenue, expenses, profitability, and liquidity. Trend analysis enables you to identify emerging opportunities, detect potential risks, and make informed decisions based on historical patterns and future projections.

It provides valuable insights into your enterprise’s performance trajectory and helps guide strategic planning and resource allocation.

Quick Read: Capital Investment: Meaning, Types, How it Works & Examples

4. Comparative analysis

A comparative analysis involves comparing your enterprise’s financial data with that of similar companies or industry benchmarks. The reasons could be to gain insights into performance, identify areas of strength or weakness, or other specific purposes.

By analyzing financial ratios, key performance indicators, and other relevant metrics, you can assess how your enterprise fares against competitors or industry standards. Any comparative analysis helps you benchmark performance, identify best practices, and make informed decisions for improvement.

It provides a context to evaluate your enterprise’s relative position, competitive advantage, and areas for potential growth or optimization.

5. Risk analysis

When you assess and evaluate potential risks that may impact your enterprise’s financial stability, operations, or strategic objectives, it is called a risk analysis. It entails identifying and analyzing various risk factors, such as market volatility, economic conditions, regulatory changes, and internal vulnerabilities.

A comprehensive risk analysis will tell you about the likelihood and potential impact of these risks. You can then prioritize them based on their significance and develop effective risk management strategies.

This analysis helps you proactively mitigate risks, make informed decisions, and safeguard your enterprise’s financial well-being. It enables you to navigate uncertainties, protect assets, and ensure resilience in an ever-changing business landscape.

6. Qualitative factors

Non-financial considerations that impact your enterprise’s performance and decision-making processes are considered qualitative factors. They include aspects such as brand reputation, customer satisfaction, employee morale, market trends, and regulatory environment.

These factors are subjective and not easily quantifiable. However, they are critical in shaping your enterprise’s success. Qualitative factors provide insights into the overall health and perception of your business, influence customer loyalty, affect employee productivity, and can impact long-term sustainability.

Considering qualitative factors alongside quantitative data allows for a more holistic assessment and aids in making well-rounded and informed business decisions.

7. External factors

External factors exist outside your enterprise’s control but directly or indirectly impact its operations, performance, and decision-making processes. These factors include market conditions, economic trends, technological advancements, regulatory changes, competition, and socio-political factors.

External factors often shape the business environment in which your enterprise operates and influence its opportunities, risks, and overall success.

Understanding and monitoring external factors is crucial to adapt to changing circumstances, identifying emerging trends, and making strategic decisions that align with the external landscape to ensure sustainable growth and competitiveness.

Quick Read: 10 Best Business Budgeting Software & Tools

Types of Financial Analysis

Enterprises utilize several types of financial analysis to gain insights into their financial performance, make informed decisions, and assess future prospects.

  • Vertical Analysis
  • Horizontal Analysis
  • Ratio Analysis
  • Financial Statement Analysis
  • Comparative Analysis
  • Forecasting and Projections
  • Qualitative Financial Analysis
  • Cash Flow Analysis
  • Break-Even Analysis
  • Sensitivity Analysis
  • Scenario Analysis
  • Valuation Analysis
  • Discounted cash flow (DCF) analysis
  • Price-to-earnings (P/E) ratio or comparable company analysis

Let’s look at each of these in detail to understand them better.

1. Vertical Analysis

It is also known as common-size analysis, and it is a financial analysis technique that evaluates the relative proportion of each financial statement item to a base value. The figure is typically expressed as a percentage. It allows organizations to assess the composition and significance of various line items within financial statements.

Benefits: The analysis enables organizations to identify trends, patterns, and anomalies in financial data, helping them understand the relative importance of different components. It aids in comparing a company’s financial statements of different periods, benchmarking against industry standards, and highlighting areas that require attention.

Limitations: Vertical analysis does not consider changes in the base value, making it difficult to assess absolute changes in line items. Additionally, it does not provide insights into the relationship between different financial statement items or the impact of external factors.

Example: In a vertical analysis of an income statement, revenue may be set as the base value, and each expense item would be expressed as a percentage of revenue. This allows for a clear understanding of the cost structure and the relative impact of each expense category on overall profitability. For instance, if the cost of goods sold (COGS) represents 40% of revenue while operating expenses account for 30%, it indicates that COGS has a higher proportionate impact on the organization’s profitability than operating expenses.

2. Horizontal Analysis

The analysis, also known as trend analysis, is a technique that compares financial data over several periods to identify patterns, changes, and growth rates. It allows organizations to assess the direction and magnitude of changes in key financial metrics.

Benefits:  Horizontal analysis helps organizations identify trends and evaluate the consistency of financial performance over a period of time. It provides insights into growth patterns and highlights areas of improvement or concern. It also aids in forecasting future financial outcomes. Finally, it enables benchmarking against industry peers and facilitates decision-making based on historical trends.

Limitations:  The analysis relies heavily on historical data and assumes that past trends will continue in the future. It does not account for external factors that can significantly impact financial performance. Additionally, it may not uncover underlying reasons for changes in financial data. This may require further analysis for a comprehensive understanding.

Example: In an income statement, the revenue and expense items for each period are compared to assess their growth rates. For instance, if revenue increased by 10% in the current year compared to the previous year, while expenses increased by 15%, it indicates that expenses are growing faster than revenue, potentially impacting profitability. Such an analysis helps organizations understand the trend in revenue and expenses, enabling them to take corrective actions or capitalize on growth opportunities.

3. Ratio Analysis

This analysis is a technique that evaluates the relationships between different financial ratios to gain insights into an organization’s performance, financial health, and efficiency.

Benefits: Ratio analysis helps organizations assess profitability, liquidity, solvency, and operational efficiency. It provides a comprehensive view of the organization’s financial position. It aids in identifying strengths and weaknesses and facilitates benchmarking against industry peers.

Limitations:  This kind of analysis relies heavily on past financial data and may not capture qualitative aspects or external factors. This process requires careful interpretation of industry-specific benchmarks. Another factor is that accounting policies can influence ratios. It makes cross-company comparisons challenging. Additionally, ratio analysis provides a snapshot and may not reflect long-term trends or future changes accurately.

Example: Consider the debt-to-equity ratio, a commonly used ratio in such analysis. It compares a company’s total debt to its shareholder’s equity. A higher debt-to-equity ratio indicates a higher level of financial leverage, potentially increasing risk. For example, if a company has $1 million in debt and $2 million in equity, the debt-to-equity ratio would be 0.5. This ratio provides insights into the company’s capital structure and ability to meet its long-term financial obligations.

4. Financial Statement Analysis

Financial statement analysis involves examining an organization’s financial statements to assess its financial performance, position, and cash flows. It provides insights into profitability, liquidity, solvency, and operational efficiency.

However, limitations of financial statement analysis include the reliance on historical data, the possibility of distorted information due to accounting policies, and the lack of consideration for qualitative factors and external influences.

Additionally, financial statements may not capture future trends or address non-financial aspects crucial to comprehensively evaluating an organization’s overall performance.

5. Comparative Analysis

Comparative analysis is a technique that involves comparing an organization’s financial data with peers in the industry or standard benchmarks. The process helps evaluate performance, identify strengths and weaknesses, and make informed decisions.

Benefits: Comparative analysis allows organizations to assess their financial position relative to peers, gain insights into industry trends and best practices, benchmark performance, and identify areas for improvement. It provides a broader perspective on financial performance, aids in setting realistic goals, and facilitates strategic decision-making.

Limitations:  Such analysis may be limited by differences in accounting practices, company size, and industry dynamics. Therefore, comparing such numbers becomes less straightforward.

Also, it does not capture the nuances of each organization’s unique circumstances, such as market positioning or competitive advantages. Additionally, benchmarks may not always reflect the most relevant or up-to-date data for accurate comparisons.

Example: When you compare a higher company’s profitability ratio, such as return on investment (ROI), with industry averages, it suggests a stronger performance. Conversely, if the ROI is lower, it may indicate areas that require improvement.

Read About: Cost Control: Definition, Techniques, Methods, Strategies & Examples

6. Forecasting and Projections

This involves predicting future financial outcomes based on historical data, financial market trends, and various forecasting techniques. By forecasting and using projection models, organizations can plan and anticipate future performance, make informed strategic decisions, and indulge in risk mitigation.

Benefits: Organizations get access to insights into potential future outcomes, enabling them to identify growth opportunities. You can allocate resources effectively and evaluate the feasibility of new initiatives. Also, it facilitates financial planning, budgeting, and goal setting, helping organizations align their strategies with expected future conditions.

Limitations:  Generally, projecting numbers or forecasting involves uncertainty and is subject to external factors beyond an organization’s control. They rely on historical data, assumptions, and models, which may not capture unexpected events or market disruptions.

Another limitation is errors that can occur in forecasting. It may be due to inaccurate data, flawed assumptions, or limitations of forecasting techniques. Organizations must recognize that projections are estimates. They should be regularly updated and adjusted as new information becomes available.

Example:  A company estimates its sales revenue for the upcoming year based on historical sales data, market trends, and industry growth rates. The company can project future sales figures by analyzing past performance, market conditions, and other relevant factors. This leads to better information for budgeting, resource allocation, and decision-making processes. It allows the organization to anticipate revenue streams, plans production levels, and assess the potential financial impact of various scenarios.

7. Qualitative Financial Analysis

This analysis involves considering non-financial factors that can impact an organization’s financial performance and decision-making processes. It includes brand reputation, customer satisfaction, industry trends, regulatory environment, and management effectiveness.

Benefits: A qualitative financial analysis provides a bird’s eye view of your organization’s financial health by considering non-financial indicators. It helps organizations understand market perception, identify competitive advantages, and evaluate risks and opportunities that may not be captured by quantitative analysis alone. It assists in strategic decision-making, risk management, and building long-term sustainability.

Limitations: This kind of analysis is subjective and relies on judgment rather than quantifiable data. It can be challenging to measure and compare qualitative factors across organizations or industries.

Interpretation may vary, making it difficult to establish consistent benchmarks or standards. Additionally, a qualitative analysis may not provide precise or definitive outcomes. Therefore, it should be used in conjunction with quantitative analysis for a comprehensive assessment.

Example: In a qualitative financial analysis, you will evaluate customer feedback and market surveys to gauge customer satisfaction and brand perception. A positive brand reputation and high customer satisfaction can contribute to customer loyalty, repeat business, and long-term financial success. Also, this analysis helps organizations understand intangible factors that impact financial performance, make strategic decisions to enhance customer experiences and differentiate themselves in the market.

8. Cash Flow Analysis

Such analysis involves examining an organization’s cash inflows and outflows over a specific period. It provides insights into an organization’s liquidity, operating, investing, and financing activities.

Benefits: Cash flow analysis helps organizations assess their ability to meet short-term obligations, manage cash flow effectively, and plan for future financial needs. It highlights cash flow patterns, identifies potential cash shortages or surpluses, and guides decision-making related to budgeting, financing, and investment strategies. It also assists in evaluating the sustainability and financial health of an organization.

Limitations: Cash flow analysis focuses solely on cash movements and may not fully capture an organization’s financial performance. It does not provide insights into non-cash items, such as depreciation or changes in working capital . Cash flow projections are also subject to uncertainties and rely on accurate and reliable data.

Example: An example of cash flow analysis is evaluating the operating cash flow of a company. By comparing the cash generated from core business operations to its expenses, the analysis reveals whether the company is generating sufficient cash to cover its operating costs. This analysis helps organizations understand their cash flow position, manage working capital effectively, and make informed decisions regarding investments, debt repayment, or expansion plans.

Quick read: Cash Flow Forecasting: What is it, Components, Methods, Process & Formats

9. Break-Even Analysis

This analysis is a financial analysis technique generally used to determine the point at which an organization’s total revenue equals its total costs. This is a no-profit/loss point. Such an analysis helps organizations assess the level of sales or production needed to cover all costs and achieve the break-even point.

Benefits:  Break-even analysis enables organizations to

  • Understand their cost structure
  • Evaluate pricing strategies, and
  • Assess the feasibility of new products or services.

It allows you to understand the impact of changes in costs or pricing. Further, financial planning , budgeting, and decision-making are more effective as you have access to insights into profitability and risk assessment.

Limitations: The analysis assumes that costs and revenue relationships remain constant. The limitation is that this may not always hold true in dynamic business environments. Also, it does not account for variations in sales mix, discounts, or changes in fixed or variable costs. Additionally, a break-even analysis provides a static view and does not consider factors such as market demand, competition, or market saturation.

Example:  An organization can use break-even analysis to determine the number of units it needs to sell to cover all costs and reach the break-even point. By analyzing the fixed costs, variable costs per unit, and the selling price, the company can calculate the break-even quantity. This analysis helps organizations make informed decisions on pricing, cost control measures, and sales targets to ensure profitability and sustainability.

10. Sensitivity Analysis

Sensitivity analysis examines how changes in key variables impact an organization’s financial outcomes. Organizations can use different scenarios and assumptions to assess the sensitivity of their financial models or projections.

Benefits: This technical analysis allows organizations to understand the potential impact of changes in variables such as sales volumes, costs, interest rates, or exchange rates. It also helps identify the most critical factors affecting financial results. Insights into potential outcomes under different conditions lead to better decision-making and risk management.  

Limitations: This analysis assumes that changes in variables are independent and linear. Therefore, it may not accurately reflect real-world complexities. Since the accuracy of results depends on the quality of inputs, relying on assumptions or estimates may affect the results. The analysis does not provide a definitive forecast. Therefore, it should be used as a tool for scenario exploration rather than precise predictions.

Example:  Assessing the impact of fluctuating raw material costs on an organization’s profitability is a great example of such an analysis. For example, by varying the cost of raw materials in financial models , organizations can observe the sensitivity of profit margins to changes in input prices. It helps organizations anticipate and prepare for potential cost fluctuations or consider alternative sourcing strategies.

11. Scenario Analysis

Scenario analysis involves examining multiple plausible scenarios to understand how different events or conditions could impact an organization’s financial performance and outcomes. You can evaluate a range of potential future outcomes and make informed decisions based on such analysis.

Benefits: Scenario analysis allows organizations to assess the potential risks and opportunities associated with different scenarios. It helps to plan, strategize, manage risk, and better decision-making. Understanding the potential financial impact of different events or conditions enables organizations to be proactive, identify early warning signs, and develop contingency plans.

Limitations:  This analysis relies on assumptions and estimates, which may not accurately predict future events or conditions. Since it is limited by the imagination and knowledge of the analysts, it all comes down to subjective judgment. Also, this analysis does not provide a definitive forecast but just possible outcomes. Plus, it cannot account for all possible scenarios(black swan events or highly unpredictable situations).

Example: You can evaluate the potential financial impact of different economic scenarios, such as a recession, inflation, or market disruptions. By analyzing the potential effects of each scenario on revenue, costs, and profitability, organizations can make contingency plans, adjust pricing strategies, and allocate resources accordingly.

12. Valuation Analysis

Valuation analysis determines an organization’s or its assets’ intrinsic value. It involves assessing various factors such as cash flows, growth prospects, market conditions, and comparable transactions to estimate an organization’s or an investment’s worth.

Benefits: With a valuation analysis, you can make informed decisions regarding acquisitions, mergers, divestitures, or investment opportunities. It provides insights into the fair value of assets, assists in negotiating deals, and guides strategic planning. Further, you can advise your organization on potential returns and risks associated with an investment. It also helps in a better understanding of capital allocation and maximizing shareholder value.

Limitations: The biggest limitation is that it relies on assumptions, forecasts, and market conditions that may change over time. It is subject to uncertainties and subjective judgments, leading to different valuation outcomes. Valuation analysis is influenced by the availability and accuracy of data, as well as the quality of the underlying assumptions. It does not guarantee future performance or market behavior.

Example: Discounted cash flow (DCF) analysis is a great example of valuation analysis. It estimates the present value of future cash flows by discounting them back to the present using a suitable discount rate. This analysis helps organizations determine the value of an investment or project by considering the time value of money.

13. Discounted cash flow (DCF) analysis

Discounted cash flow (DCF) analysis estimates the present value of future cash flows from an investment or a project. Using your organization’s cost of capital (generally) as a discount rate, you can discount projected cash flows back to the present.

Benefits: Using the DCF analysis, you can make informed investment decisions after assessing the profitability and value of a project or investment over its lifespan. It considers the time value of money, allowing for a more accurate evaluation of potential returns. DCF analysis aids in capital budgeting , strategic planning, and assessing the feasibility of investment opportunities.

Limitations:  DCF analysis relies heavily on assumptions and forecasts, possibly introducing uncertainties and inaccuracies. It is sensitive to changes in discount rates, cash flow projections, and other key variables. DCF analysis assumes that cash flows can be predicted precisely, which is far from reality. It also does not consider non-financial and qualitative aspects that may impact investment decisions.

Example:  For example, in DCF analysis, projected future cash flows from an investment are estimated, and these cash flows are then discounted back to the present using an appropriate discount rate. If the net present value (NPV) of the cash flows is positive, the investment is potentially worthwhile. This analysis helps organizations assess the value of long-term investments, compare different projects, and determine whether the potential returns justify the initial investment.

14. Price-to-earnings (P/E) ratio or comparable company analysis

The Price-to-Earnings (P/E) ratio, or comparable company analysis, assesses the relative value of a company’s stock by comparing its market price per share to its earnings per share (EPS). It evaluates the P/E ratio of a company against the P/E ratios of similar companies within the same industry or market.

Benefits: P/E ratio analysis gives organizations a better picture of the market perception of their stock. It also helps to identify potential overvalued or undervalued situations. Another plus is that by assessing the attractiveness of a company’s stock and understanding market trends, it assists in making investment decisions. Further, comparable company analysis allows organizations to benchmark their valuation metrics against industry peers, aiding in strategic planning and capital allocation.

Limitations:  Here, too, just like several other analyses, it assumes that the market accurately reflects a company’s value. A key question to ask would be if the companies are truly comparable. It may not consider unique factors or specific characteristics that differentiate a company from its peers. These ratios can be influenced by temporary market conditions, investor sentiment, or accounting practices, making direct comparisons challenging. Additionally, P/E ratio analysis does not capture non-earnings factors, such as growth prospects or potential risks.

Example: If a company has a P/E ratio of 20 and similar companies in the industry have an average P/E ratio of 15, it suggests that the company’s stock may be relatively more expensive. Conversely, if the company’s P/E ratio is lower than the industry average, it may indicate an undervalued stock.

Read About: Budgeting and Forecasting: A Comprehensive Guide

Financial Analysis in Different Contexts

Financial analysis is a versatile tool that finds applications in numerous contexts. In investment analysis, it helps investors evaluate potential investments, assess risks, and estimate returns. Valuing companies, assessing synergies, and determining the financial feasibility of deals allows mergers and acquisitions to be smoother and more effective. In credit analysis, you can evaluate the creditworthiness of borrowers and determine appropriate loan terms.

1. Corporate Financial Analysis

In a corporate setting, such an analysis assesses the financial health and performance of companies.

It involves

  • analyzing financial statements
  • evaluating key financial ratios
  • assessing profitability, liquidity, solvency, and efficiency.

This analysis aids in financial planning, budgeting, performance evaluation, and strategic decision-making for organizations.

2. Investment Analysis

Investment analysis cannot be complete without analyzing the financials. It helps investors evaluate potential investment opportunities. It also involves assessing the financial viability of investments, estimating risks, and projecting returns. By analyzing financial data, market trends, and industry factors, investors can make informed decisions on asset allocation, portfolio diversification, and investment strategies.

3. Credit Analysis

A crucial factor in credit analysis is enabling lenders to assess the creditworthiness of borrowers. It involves evaluating financial statements, assessing the ability to repay debt, and determining appropriate loan terms. A detailed credit analysis helps lenders manage risks, make informed lending decisions, and establish credit limits based on the borrower’s financial condition.

4. Mergers and Acquisitions (M&A) Analysis

Financial analysis involves evaluating the financial position and performance of target companies, assessing synergies, and determining the financial feasibility of proposed deals. M&A analysis helps identify potential value creation opportunities, estimate the fair value of assets, and evaluate the financial impact of consolidation.

5. Project Financial Analysis

Financial analysis is essential in project evaluation and decision-making. It involves

  • Assessing the financial viability of projects
  • Estimating cash flows
  • Analyzing investment returns
  • Evaluating risks.

Project financial analysis helps organizations make informed decisions on resource allocation, project selection, and capital budgeting to ensure the successful implementation of projects.

Best Practices for Effective Financial Analysis

  • Gathering and Organizing Financial Data : Ensure your sources are reliable as you collect comprehensive and accurate financial data. Use financial statements, transaction records, and relevant supporting documents. Organize the data in a structured manner, and categorize it by accounts and periods to facilitate efficient analysis and comparison.
  • Ensuring Data Accuracy and Quality : You must exercise diligence in verifying the accuracy and completeness of financial data. You must scrutinize calculations, reconcile discrepancies, and address any data anomalies. Maintain data integrity by implementing strong internal controls, conducting regular audits, and using reliable accounting software .
  • Using Multiple Analysis Methods for Validation : Several financial analysis methods may be used to cross-validate results and enhance reliability. Use techniques like ratio analysis, trend analysis, and comparative analysis. By employing multiple methods, you can identify patterns, trends, and inconsistencies, ensuring more robust and dependable conclusions.
  • Considering Industry and Economic Factors : The influence of industry dynamics and macroeconomic conditions on financial analysis should not be underestimated. Consider factors such as market trends, competition, regulatory changes, and economic indicators. Industry benchmarks and peer comparisons provide valuable context for evaluating financial performance.
  • Keeping Up with Regulatory Changes : Stay abreast of relevant regulatory frameworks, accounting standards, and reporting requirements. Regularly update your knowledge to ensure compliance and accurate interpretation of financial data. Adhere to relevant laws and regulations to maintain the integrity and transparency of financial reporting .

By implementing these best practices, you can enhance the effectiveness and reliability of your financial analysis.

Quick Read: 10 Best Finance Software for Personal and Business in 2023

Limitations and Challenges in Financial Analysis

  • Assumptions and Estimates : One of the most significant challenges is that financial analysis relies on assumptions and estimates. Factors such as future market conditions, discount rates, and revenue projections involve inherent uncertainties, affecting the accuracy of analysis outcomes.
  • Data Accuracy and Reliability : It is a fact that financial analysis is only as good as the data it is based on. Ensure financial data is accurate and reliable by implementing robust data collection processes. Check the verifying sources, and conduct regular audits. Address data inconsistencies and errors promptly to avoid misleading results.
  • Industry-specific Challenges : Financial analysis can be different based on the industry you belong to. Each industry has its dynamics, accounting practices, and key performance indicators. Be mindful of industry-specific factors when conducting analysis, such as seasonality, regulatory requirements, or specific revenue recognition methods.
  • Regulatory and Accounting Changes : Recognize that regulatory and accounting standards can change, impacting financial analysis. Stay updated with changes in regulations, accounting principles, and reporting requirements.

Tools and Software for Financial Analysis

  • Financial Analysis Software (e.g., Bloomberg, FactSet): Explore specialized financial analysis software that provides comprehensive data, analytics, and visualization tools. These tools offer advanced features for portfolio analysis, risk assessment, and industry benchmarking.
  • Accounting Software (e.g., QuickBooks, Xero): Implement accounting software to streamline financial data recording, reconciliation, and reporting. These tools automate processes, enhance accuracy, and provide real-time insights into financial transactions and statements.
  • Data Visualization Tools (e.g., Tableau, Power BI): Employ data visualization tools to create interactive charts, graphs, and dashboards. These tools improve user experience with visual representation of financial data while aiding in better comprehension and decision-making.
  • Financial Ratios and Analysis Templates: Utilize pre-designed templates and calculators specifically tailored for financial analysis. These resources can help standardize calculations and provide guidance for various financial ratios and metrics.
  • Online Financial Databases and Research Platforms: Access online financial databases and research platforms like Reuters, Yahoo Finance, or Morningstar for up-to-date financial data, news, and industry analysis. These platforms offer comprehensive information for company research and financial analysis. When selecting tools and software for financial analysis, consider your specific needs, budget, and the complexity of the analysis required. Invest time in understanding the features, functionalities, and user-friendliness of the tools to ensure they align with your analysis requirements. Additionally, stay updated with new tools and technological advancements that may enhance your financial analysis capabilities.

Suggested Read: 10 Best Expense Management Software and Tools

Financial Analysis Software

Financial management software is a powerful tool that helps you streamline and automate several mundane financial processes within your organization. Offering a range of features and functionalities, the software can assist in tasks such as budgeting, accounting, financial reporting, expense management , and cash flow tracking.

Benefits of financial management software include improved accuracy and efficiency in financial operations, enhanced financial visibility, and better decision-making based on real-time data. You can automate repetitive tasks, reduce manual errors, and gain valuable insights through customizable reports and dashboards.

Financial management software can contribute immensely to compliance too. It can ensure adherence to accounting standards and regulatory requirements. It facilitates collaboration among corporate finance teams, simplifies financial planning, and enables efficient financial analysis.

When selecting financial management software, consider factors such as scalability, integration capabilities with existing systems, user-friendliness, and vendor support. Evaluate your needs and budget to choose a software solution that works for your long-term growth and one that aligns with your organization’s financial management goals.

Financial analysis plays a crucial role in corporate decision-making and performance evaluation. By examining financial statements, assessing ratios, and analyzing trends, organizations gain valuable insights into their financial health, profitability, and efficiency.

Financial analysis aids in identifying strengths, weaknesses, and areas for improvement, enabling informed strategic decisions. It helps organizations evaluate investment opportunities, manage risks, and enhance financial planning and budgeting processes.

The objectives of financial statement analysis are to assess financial performance, evaluate the financial position, identify trends and patterns, measure liquidity and solvency, and make informed decisions based on the analysis of financial statements.

Financial analysis methods include ratio analysis, trend analysis, comparative analysis, cash flow analysis, break-even analysis, sensitivity analysis, scenario analysis, valuation analysis, and discounted cash flow (DCF) analysis. These methods help evaluate financial performance, assess risks, make investment decisions, and provide insights into an organization’s financial health.

An example of a financial analysis is the evaluation of a company’s profitability through ratio analysis, such as analyzing its gross, net, and operating profit margins. This analysis helps assess the company’s ability to generate profits from its operations and provides insights into its financial performance and efficiency.

The five components of financial analysis are liquidity analysis, solvency analysis, profitability analysis, efficiency analysis, and market analysis. These components help assess an organization’s financial health, performance, and viability from different perspectives.

Gather and analyze your financial statements. This should include the income statement, balance sheet, and cash flow statement. Calculate key financial ratios, such as profitability, liquidity, and solvency ratios. Analyze trends, compare with industry benchmarks, and consider qualitative factors. Interpret the findings to assess the company’s financial performance, identify strengths and weaknesses, and make informed decisions.

Financial ratios are quantitative metrics that assess a company’s financial performance and condition. They compare different financial elements, such as profitability, liquidity, solvency, and efficiency, by relating them to one another. Financial ratios provide insights into the company’s financial health, help identify strengths and weaknesses, and enable comparisons with industry benchmarks or historical performance. Investors, lenders, and analysts can make informed decisions about the company’s financial prospects and risks by analyzing these ratios.

Financial analysis can help evaluate a company’s profitability by assessing key metrics such as gross profit margin, operating profit margin, and net profit margin. It analyzes revenue, expenses, and profitability ratios to understand the company’s ability to generate profits from its operations. An evaluation provides insights into the company’s efficiency, pricing strategies, cost management, and overall financial performance.

The key metrics used to assess a company’s liquidity include the current, quick, and cash ratios. These metrics evaluate the company’s ability to meet short-term obligations and measure the availability of liquid assets to cover current liabilities.

Financial analysis assesses a company’s solvency and financial stability by analyzing metrics such as debt-to-equity ratio, interest coverage ratio, and debt ratio. These ratios evaluate the company’s ability to meet long-term obligations and indicate its overall financial health and capacity to manage debt effectively.

Horizontal analysis compares financial data over multiple periods to identify trends and changes, focusing on the change in values over time. Vertical analysis, on the other hand, examines the proportions and relationships within financial statements, expressing line items as percentages of a base figure. Horizontal analysis helps assess performance over time, while vertical analysis highlights the composition and relative significance of different components within financial statements.

Financial analysis involves evaluating historical financial data to assess performance and make informed decisions. On the other hand, financial forecasting uses historical data and future projections to estimate future financial outcomes, aiding in planning, budgeting, and decision-making for future periods.

Comparative analysis can be used effectively to evaluate a company’s financial performance. You can see how your organization fares against industry peers or competitors using comparative financial data. It helps identify areas of strength and weakness, assess relative performance, and highlight deviations from industry norms. Comparative analysis provides insights into a company’s competitiveness, efficiency, and financial standing within its industry, aiding in strategic decision-making and performance improvement efforts.

Trend analysis examines financial data over multiple periods to identify patterns and directional changes. Assessing the company’s financial performance over time helps identify growth or decline trends and make predictions. Also, trend analysis provides insights into a company’s historical performance and aids in forecasting future outcomes. This supports informed decision-making and strategy development.

An analysis of the financials helps make investment decisions by evaluating a company’s financial health and assessing its profitability, liquidity, and solvency. It analyzes key financial ratios, historical performance, and industry trends to determine the investment’s potential risks and returns. Further, financial analysis aids in identifying undervalued or overvalued assets, supporting informed investment decisions, and optimizing investment portfolios.

Playing a significant role in creditworthiness assessment, financial analysis allows close scrutiny of a borrower’s financial statements, cash flow, and ratios. It helps lenders evaluate borrowers’ ability to repay debt, assess credit risk, and determine appropriate loan terms, supporting informed credit decisions and mitigating potential risks.

By analyzing metrics such as inventory turnover, receivables turnover, and asset turnover ratios, financial analysis helps identify areas of inefficiency, assess resource utilization, and optimize operational processes for improved financial performance.

Qualitative analysis complements quantitative financial analysis by considering non-financial factors such as market trends, industry dynamics, management competency, and brand reputation. It provides a broader context for financial analysis, enabling a comprehensive assessment of a company’s performance, risks, and opportunities.

Related Posts:

  • Accounting Principles: A Comprehensive Guide 2024
  • Financial Planning: What is it, Types, Objectives,…
  • Difference Between Financial Accounting and…
  • Financial Statement Analysis: A Summary of Your…
  • Financial Statement: Definition, Objectives, Types,…
  • What is R2R process(Record to Report) in Finance?

Financial System: What is it, Importance, Components, Functions & Challenges

Discussion about this post, table of contents toggle table of content toggle, related articles, get started with happay now.

If you are looking to understand how our products will fit with your organisation needs, fill in the form to schedule a demo.

Schedule a demo

© 2023 Happay

Welcome Back!

Login to your account below

Remember Me

Retrieve your password

Please enter your username or email address to reset your password.

Finance Strategists Logo

Financial Analysis

what is financial analysis in business plan

Written by True Tamplin, BSc, CEPF®

Reviewed by subject matter experts.

Updated on September 04, 2023

Get Any Financial Question Answered

Table of contents, definition and purpose of financial analysis.

Financial analysis is the systematic examination of a company's financial statements, ratios, and other relevant data to evaluate its financial performance, identify strengths and weaknesses, and make informed decisions about investments, business operations, and financing activities.

Importance in Decision Making

Financial analysis plays a critical role in decision-making, as it helps investors, management, and other stakeholders identify trends, assess a company's financial stability , and determine its growth potential.

It also enables businesses to optimize resource allocation, improve operational efficiency, and enhance overall profitability.

Key Stakeholders

Stakeholders who benefit from the financial analysis include investors, management, creditors, regulatory authorities, and employees.

Types of Financial Analysis

There are several types of financial analysis, each serving different purposes and providing unique insights into a company's financial performance.

Types of Financial Analysis

Horizontal Analysis

Horizontal analysis , also known as trend analysis, involves comparing financial data over multiple reporting periods to identify trends, patterns, and growth rates.

This analysis helps in understanding the company's historical performance and anticipating future trends.

Vertical Analysis

Vertical analysis, or common-size analysis, involves comparing each line item in a financial statement to a base number (usually total revenue or total assets) to determine the relative importance of each item.

This approach enables stakeholders to compare financial performance across companies or industries, irrespective of their size.

Ratio Analysis

Ratio analysis involves calculating financial ratios using data from financial statements to assess a company's liquidity, solvency , profitability, efficiency, and valuation. These ratios help in comparing a company's performance against industry standards, competitors , or historical data.

Cash Flow Analysis

Cash flow analysis examines a company's cash inflows and outflows, providing insights into its liquidity position, working capital management, and overall financial health.

This analysis is crucial for understanding a company's ability to meet its short-term obligations and invest in growth opportunities.

Trend Analysis

Trend analysis iinvolves examining historical data and patterns to identify and analyze trends in financial performance and key metrics.

By understanding trends, financial analysts can gain insights into a company's financial health, forecast future performance, and make informed investment or business decisions.


Benchmarking is the process of comparing a company's financial performance, ratios, and practices with those of its competitors or industry standards. This analysis helps identify areas for improvement and set realistic performance targets.

Financial Statements

Financial statements are the primary source of information for financial analysis. They provide a comprehensive view of a company's financial position and performance.

Balance Sheet

The balance sheet presents a company's assets , liabilities , and shareholder's equity at a specific point in time. It offers insights into a company's liquidity, solvency, and financial stability.

Income Statement

The income statement , also known as the profit and loss statement , reports a company's revenues, expenses, and net income over a specified period. It helps stakeholders assess a company's profitability and operational efficiency.

Statement of Cash Flows

The statement of cash flows tracks a company's cash inflows and outflows across operating, investing, and financing activities during a specified period. It offers insights into a company's cash management , liquidity , and overall financial health.

Statement of Changes in Equity

The statement of changes in equity displays the movement in a company's equity accounts, including share capital, retained earnings , and other reserves, over a specified period. It helps stakeholders understand how a company's financial position has evolved over time.

Notes to the Financial Statements

The notes to the financial statements provide additional information and explanations about the items presented in the financial statements.

They offer valuable insights into a company's accounting policies, contingencies , and other relevant details that help stakeholders better understand the company's financial performance and position.

Financial Ratios

Financial ratios are essential tools for evaluating a company's financial performance and position. They provide a standardized approach for comparing companies across industries and time periods.

Liquidity Ratios

Liquidity ratios measure a company's ability to meet its short-term obligations and maintain its day-to-day operations.

Current Ratio

The current ratio compares a company's current assets to its current liabilities , assessing its ability to meet short-term obligations.

Quick Ratio

The quick ratio , also known as the acid-test ratio, compares a company's most liquid assets (excluding inventory) to its current liabilities. It offers a more conservative view of a company's liquidity position.

Solvency Ratios

Solvency ratios assess a company's ability to meet its long-term obligations and remain financially stable over time.

Debt-To-Equity Ratio

The debt-to-equity ratio compares a company's total debt to its shareholders' equity, indicating the proportion of debt used to finance the company's assets.

Equity Multiplier

The equity multiplier measures the proportion of a company's total assets financed by shareholders' equity, providing insights into its financial leverage and risk profile .

Profitability Ratios

Profitability ratios evaluate a company's ability to generate profits relative to its revenues , assets, and equity.

Gross Profit Margin

The gross profit margin measures the percentage of revenue remaining after deducting the cost of goods sold, reflecting a company's efficiency in managing production costs .

Net Profit Margin

The net profit margin measures the percentage of revenue remaining after deducting all expenses , taxes , and costs , indicating a company's overall profitability.

Return on Equity

The return on equity (ROE) measures the return generated on shareholders' equity, reflecting a company's efficiency in utilizing its equity to generate profits.

Efficiency Ratios

Efficiency ratios evaluate a company's ability to utilize its assets and resources effectively.

Asset Turnover

The asset turnover ratio measures a company's revenue relative to its total assets, indicating its efficiency in using assets to generate sales.

Inventory Turnover

The inventory turnover ratio measures the number of times a company's inventory is sold and replaced during a specified period, reflecting its efficiency in managing inventory levels.

Valuation Ratios

Valuation ratios help investors assess a company's worth and potential investment attractiveness.

Price-To-Earnings Ratio

The price-to-earnings (P/E) ratio compares a company's market price per share to its earnings per share, indicating the market's expectations for the company's future earnings growth.

Price-To-Book Ratio

The price-to-book (P/B) ratio compares a company's market price per share to its book value per share, reflecting the market's valuation of the company's net assets.

Financial Ratios in Financial Analysis

Techniques and Tools for Financial Analysis

Several techniques and tools are available to facilitate effective financial analysis.

Spreadsheet Software

Spreadsheet software, such as Microsoft Excel or Google Sheets, is widely used for organizing, analyzing, and visualizing financial data.

Financial Modeling

Financial modeling involves building financial models to analyze a company's performance, forecast future trends, and evaluate investment opportunities.

Sensitivity Analysis

Sensitivity analysis assesses how changes in specific variables affect a company's financial performance or investment outcomes, helping stakeholders identify and manage risks.

Scenario Analysis

Scenario analysis involves analyzing different hypothetical situations or assumptions to evaluate their potential impact on a company's financial performance or investment outcomes.


Financial forecasting involves projecting a company's future financial performance based on historical data, trends, and assumptions, helping stakeholders plan and make informed decisions.

Valuation Methods

Valuation methods , such as discounted cash flow , relative valuation, and precedent transactions, are used to estimate a company's worth or the value of an investment opportunity, aiding stakeholders in making investment decisions.

Techniques and Tools for Financial Analysis

Applications of Financial Analysis

Financial analysis is employed in various contexts, serving multiple purposes and stakeholders.

Business Performance Evaluation

Financial analysis is crucial for evaluating a company's performance, identifying areas for improvement, and setting performance targets.

Investment Decision Making

Investors use financial analysis to assess the attractiveness of investment opportunities, determine potential risks and rewards, and make informed decisions.

Credit Analysis and Lending Decisions

Creditors and lenders use financial analysis to evaluate a borrower's creditworthiness and ability to repay loans, helping them make informed lending decisions.

Mergers and Acquisitions

Financial analysis plays a vital role in mergers and acquisitions , as it helps stakeholders assess the financial health and synergies of the companies involved, enabling them to make strategic decisions.

Financial Planning and Budgeting

The financial analysis aids businesses in financial planning , budgeting , and resource allocation, ensuring the efficient use of resources and alignment with strategic goals.

Limitations of Financial Analysis

While financial analysis is a powerful tool, it has certain limitations that stakeholders must consider when interpreting results and making decisions.

Quality of Financial Data

The accuracy and reliability of financial analysis depend on the quality of the financial data used. Inaccurate or outdated data can lead to misleading conclusions and poor decision-making.

Subjectivity in Interpretation

Financial analysis involves interpreting data and making assumptions, which can be subjective and influenced by the analyst's biases, potentially affecting the analysis's validity.

Variations in Accounting Practices

Differences in accounting policies, practices, and regulations across companies, industries, and countries can make it challenging to compare financial data and draw meaningful conclusions.

Short-Term Focus

Financial analysis often focuses on short-term performance, which may not accurately reflect a company's long-term prospects or potential risks.

External Factors and Macroeconomic Influences

The financial analysis primarily focuses on a company's financial data, potentially overlooking external factors, such as macroeconomic trends, industry dynamics, and geopolitical events, that can significantly impact a company's performance.

Limitations of Financial Analysis

Financial analysis is a systematic examination of a company's financial statements, ratios, and other relevant data to evaluate its financial performance, identify strengths and weaknesses, and make informed decisions about investments, business operations, and financing activities.

Financial analysis plays a critical role in decision-making, helping investors, management, and other stakeholders identify trends, assess a company's financial stability, and determine its growth potential.

Stakeholders benefitting from financial analysis include investors, management, creditors, regulatory authorities, and employees.

Different types of financial analysis include horizontal analysis, vertical analysis, ratio analysis, cash flow analysis, trend analysis, and benchmarking.

Financial analysis is useful in various contexts, such as business performance evaluation, investment decision making, credit analysis and lending decisions, mergers and acquisitions, and financial planning and budgeting.

However, financial analysis has limitations, including quality of financial data, subjectivity in interpretation, variations in accounting practices, short-term focus, and external factors and macroeconomic influences.

Continuous learning and staying updated with industry trends are crucial for effective financial analysis in a constantly evolving business environment.

Financial Analysis FAQs

What is the purpose of financial analysis in a business context.

Financial analysis is the systematic evaluation of a company's financial performance and position using financial statements, ratios, and other relevant data. It helps investors, management, and stakeholders make informed decisions about investments, business operations, and financing activities.

How can financial analysis be used to improve a company's performance?

Financial analysis can identify a company's strengths and weaknesses, enabling management to address areas for improvement, optimize resource allocation, and enhance operational efficiency. By regularly monitoring financial ratios and trends, businesses can make data-driven decisions that promote growth and profitability.

Which financial statements are essential for conducting financial analysis?

The key financial statements used in financial analysis include the balance sheet, income statement, statement of cash flows, and statement of changes in equity. These statements provide a comprehensive view of a company's financial position and performance, allowing stakeholders to assess its financial health and make informed decisions.

What are the main types of financial analysis techniques?

The main types of financial analysis techniques include horizontal analysis, vertical analysis, ratio analysis, cash flow analysis, trend analysis, and benchmarking. Each technique serves different purposes and provides unique insights into a company's financial performance, helping stakeholders make informed decisions.

What are the limitations of financial analysis that stakeholders should consider?

The limitations of financial analysis include the quality of financial data, subjectivity in interpretation, variations in accounting practices, short-term focus, and external factors and macroeconomic influences. Stakeholders should consider these limitations when interpreting results and making decisions, adopting a holistic approach that incorporates external factors and qualitative information for a comprehensive assessment.

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide , a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University , where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon , Nasdaq and Forbes .

Related Topics

  • Affordable Care Act's (ACA) Medicaid
  • Aggressive Investing
  • Behavioral Finance
  • Brick and Mortar
  • Cash Flow From Operating Activities
  • Cash Flow Management
  • Debt Reduction Strategies
  • Depreciation Recapture
  • Divorce Financial Planning
  • Education Planning
  • Envelope Budgeting
  • Farmland Investments
  • Financial Planning for Allied Health Professionals
  • Financial Planning for Military Families
  • Global Macro Hedge Fund
  • Inventory Turnover Rate (ITR)
  • Lieutenant Colonel Pension Plans
  • Medicaid Asset Protection Trust
  • Medical Lines of Credit
  • Military Spouse Financial Planning
  • Multi-Family Line of Credit
  • Pension Pillar
  • Pension Scheme
  • Post-Divorce Debt Management
  • Succession Planning
  • Trustee Succession
  • Types of Fixed Income Investments

Ask a Financial Professional Any Question

Discover wealth management solutions near you, find advisor near you, our recommended advisors.

what is financial analysis in business plan

Taylor Kovar, CFP®


Fee-Only Financial Advisor Show explanation

Certified financial planner™, 3x investopedia top 100 advisor, author of the 5 money personalities & keynote speaker.


Business Owners, Executives & Medical Professionals

Strategic Planning, Alternative Investments, Stock Options & Wealth Preservation

what is financial analysis in business plan

Claudia Valladares

Bilingual in english / spanish, founder of, quoted in gobanking rates, yahoo finance & forbes.

Retirees, Immigrants & Sudden Wealth / Inheritance

Retirement Planning, Personal finance, Goals-based Planning & Community Impact

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Fact Checked

At Finance Strategists, we partner with financial experts to ensure the accuracy of our financial content.

Our team of reviewers are established professionals with decades of experience in areas of personal finance and hold many advanced degrees and certifications.

They regularly contribute to top tier financial publications, such as The Wall Street Journal, U.S. News & World Report, Reuters, Morning Star, Yahoo Finance, Bloomberg, Marketwatch, Investopedia,, Motley Fool, CNBC, and many others.

This team of experts helps Finance Strategists maintain the highest level of accuracy and professionalism possible.

Why You Can Trust Finance Strategists

Finance Strategists is a leading financial education organization that connects people with financial professionals, priding itself on providing accurate and reliable financial information to millions of readers each year.

We follow strict ethical journalism practices, which includes presenting unbiased information and citing reliable, attributed resources.

Our goal is to deliver the most understandable and comprehensive explanations of financial topics using simple writing complemented by helpful graphics and animation videos.

Our writing and editorial staff are a team of experts holding advanced financial designations and have written for most major financial media publications. Our work has been directly cited by organizations including Entrepreneur, Business Insider, Investopedia, Forbes, CNBC, and many others.

Our mission is to empower readers with the most factual and reliable financial information possible to help them make informed decisions for their individual needs.

How It Works

Step 1 of 3, ask any financial question.

Ask a question about your financial situation providing as much detail as possible. Your information is kept secure and not shared unless you specify.

what is financial analysis in business plan

Step 2 of 3

Our team will connect you with a vetted, trusted professional.

Someone on our team will connect you with a financial professional in our network holding the correct designation and expertise.

what is financial analysis in business plan

Step 3 of 3

Get your questions answered and book a free call if necessary.

A financial professional will offer guidance based on the information provided and offer a no-obligation call to better understand your situation.

what is financial analysis in business plan

Where Should We Send Your Answer?

what is financial analysis in business plan

Just a Few More Details

We need just a bit more info from you to direct your question to the right person.

Tell Us More About Yourself

Is there any other context you can provide.

Pro tip: Professionals are more likely to answer questions when background and context is given. The more details you provide, the faster and more thorough reply you'll receive.

What is your age?

Are you married, do you own your home.

  • Owned outright
  • Owned with a mortgage

Do you have any children under 18?

  • Yes, 3 or more

What is the approximate value of your cash savings and other investments?

  • $50k - $250k
  • $250k - $1m

Pro tip: A portfolio often becomes more complicated when it has more investable assets. Please answer this question to help us connect you with the right professional.

Would you prefer to work with a financial professional remotely or in-person?

  • I would prefer remote (video call, etc.)
  • I would prefer in-person
  • I don't mind, either are fine

What's your zip code?

  • I'm not in the U.S.

Submit to get your question answered.

A financial professional will be in touch to help you shortly.

what is financial analysis in business plan

Part 1: Tell Us More About Yourself

Do you own a business, which activity is most important to you during retirement.

  • Giving back / charity
  • Spending time with family and friends
  • Pursuing hobbies

Part 2: Your Current Nest Egg

Part 3: confidence going into retirement, how comfortable are you with investing.

  • Very comfortable
  • Somewhat comfortable
  • Not comfortable at all

How confident are you in your long term financial plan?

  • Very confident
  • Somewhat confident
  • Not confident / I don't have a plan

What is your risk tolerance?

How much are you saving for retirement each month.

  • None currently
  • Minimal: $50 - $200
  • Steady Saver: $200 - $500
  • Serious Planner: $500 - $1,000
  • Aggressive Saver: $1,000+

How much will you need each month during retirement?

  • Bare Necessities: $1,500 - $2,500
  • Moderate Comfort: $2,500 - $3,500
  • Comfortable Lifestyle: $3,500 - $5,500
  • Affluent Living: $5,500 - $8,000
  • Luxury Lifestyle: $8,000+

Part 4: Getting Your Retirement Ready

What is your current financial priority.

  • Getting out of debt
  • Growing my wealth
  • Protecting my wealth

Do you already work with a financial advisor?

Which of these is most important for your financial advisor to have.

  • Tax planning expertise
  • Investment management expertise
  • Estate planning expertise
  • None of the above

Where should we send your answer?

Submit to get your retirement-readiness report., get in touch with, great the financial professional will get back to you soon., where should we send the downloadable file, great hit “submit” and an advisor will send you the guide shortly., create a free account and ask any financial question, learn at your own pace with our free courses.

Take self-paced courses to master the fundamentals of finance and connect with like-minded individuals.

Get Started

Hey, did we answer your financial question.

We want to make sure that all of our readers get their questions answered.

Great, Want to Test Your Knowledge of This Lesson?

Create an Account to Test Your Knowledge of This Topic and Thousands of Others.

Get Your Question Answered by a Financial Professional

Create a free account and submit your question. We'll make sure a financial professional gets back to you shortly.

To Ensure One Vote Per Person, Please Include the Following Info

Great thank you for voting..

  • AI Content Shield
  • AI KW Research
  • AI Assistant
  • SEO Optimizer
  • AI KW Clustering
  • Customer reviews
  • The NLO Revolution
  • Press Center
  • Help Center
  • Content Resources
  • Facebook Group

Example of Financial Analysis for Business Plan: Basic Guide

Table of Contents

Financial analysis is a key component of any successful business plan. An example of financial analysis for business plan can benefit any entrepreneur looking to get their startup off the ground.  Knowing how much money you need to start or run your business and what resources are available to help you succeed is essential. With this in mind, companies must conduct thorough financial analyses as part of their planning process.  This blog article focuses on business plan financial analysis, discusses its importance, and provides a template to guide you. Let’s get started from the basics.

What Is Financial Analysis

Financial analysis is an integral part of business planning. It helps business owners set short- and long-term financial goals, analyze business performance , and make strategic resource allocation decisions. The financial analysis also provides a way to monitor progress towards those goals and identifies any potential risks or opportunities that may arise. 

Importance of Financial Analysis in Business Planning

Financial analysis can help identify opportunities for diversification or expansion and assess the impact of changes in taxes, regulations, or other factors.  It is critical to ensure that any business plan is realistic and achievable. It ensures that resources are being used efficiently and that financial goals are attainable.  The financial analysis allows for flexibility in strategy development should unexpected opportunities or risks arise. It is essential to ensure the business is on track toward reaching its financial goals.  Overall, financial analysis is an essential step in creating a successful business plan. By conducting a thorough financial analysis, businesses can ensure their plans are realistic and achievable. It can also identify potential risks and opportunities and adjust strategies for maximum success.

what is financial analysis in business plan

What to Include in a Financial Analysis for Business Plans

Once the financial analysis is complete, a business plan should be developed to include the findings of that analysis. A typical financial analysis for a business plan includes the following: 

Budget and Forecasting

This includes creating an accurate and comprehensive budget that reflects historical performance and planned income and expenses over the coming years. 

Cash Flow Analysis

This includes examining cash inflows and outflows to identify any potential shortfalls or risks that could impact the business’s future stability.

Performance Analysis

This includes analyzing sales trends, identifying new opportunities for increasing revenue, and examining expenses and costs associated with running the business. 

Debt Obligations

This includes evaluating any debt obligations and creating strategies to reduce liability.

Cost-Benefit Analysis/Financial Modeling

This includes assessing the impact of potential investments or changes in taxes, regulations, or other factors on future performance.  By conducting a thorough financial analysis, businesses can ensure their plans are realistic and achievable. This will provide the insight needed to develop strategies that lead to success. 

Example of Financial Analysis for Business Plan

Creating a financial analysis for business plan is an easy process with the proper tools and resources. A typical financial analysis includes budgeting, cash flow analysis, performance evaluation, debt obligations, cost-benefit analyses, and financial modeling.  To help make this process simpler, here is a template that businesses can use to conduct a financial analysis:

Step 1: Budget and Forecasting

  • Create an accurate and comprehensive budget 
  • Review historical performance 
  • Plan income and expenses for the coming years 
  • Analyze data for any potential trends or patterns 

Step 2: Cash Flow Analysis

  • Examine cash inflows and outflows 
  • Identify potential shortfalls or risks 

Step 3: Performance Analysis

  • Analyze sales trends 
  • Identify new opportunities for increasing revenue 
  • Examine expenses and costs associated with running the business 

Step 4: Debt Obligations

  • Evaluate any debt obligations 
  • Create strategies to reduce liability 

Step 5: Cost-Benefit Analysis/Financial Modeling

  • Assess the impact of potential investments or changes in taxes, regulations, or other factors on future performance 
  • Identify any potential risks as well as opportunities for growth and expansion. 

This template provides the insight needed to develop strategies that lead to success.

Financial analysis is an essential step in creating a successful business plan . Using our financial analysis for business planning example, you’ll know what aspects to focus on and what to include and ignore. With the proper tools and resources, businesses can make financial analysis a beneficial learning experience.

Example of Financial Analysis for Business Plan: Basic Guide

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Explore All Write Business Plans Articles

Free business planning software solutions worth considering.

We can go on and on about how a business plan can secure funds from investors and get you off…

  • Write Business Plans

Business Development Plan Template (Free Sample)

If there are no plans or targets, how will you measure productivity? Thus, it’s evident that a business development plan…

A One Page Business Plan Template: Free & Detailed 

The journey of a thousand miles, they say, starts with a step. In this case, developing a multi-billion enterprise begins…

10 Effective Ideas for a Business Plan

Starting a business is no easy task, but with the right idea and commitment to seeing it through, great things…

An Effective Beauty Business Plan Sample

Are you planning to start your own beauty salon business? You may have dreams of the perfect nail polish shades,…

Effective Bakery Business Plan Templates

Are you an aspiring baker looking to make your mark in the industry? Writing an effective business plan is the…

  • Search Search Please fill out this field.

What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

what is financial analysis in business plan

  • How to Start a Business: A Comprehensive Guide and Essential Steps
  • How to Do Market Research, Types, and Example
  • Marketing Strategy: What It Is, How It Works, How To Create One
  • Marketing in Business: Strategies and Types Explained
  • What Is a Marketing Plan? Types and How to Write One
  • Business Development: Definition, Strategies, Steps & Skills
  • Business Plan: What It Is, What's Included, and How to Write One CURRENT ARTICLE
  • Small Business Development Center (SBDC): Meaning, Types, Impact
  • How to Write a Business Plan for a Loan
  • Business Startup Costs: It’s in the Details
  • Startup Capital Definition, Types, and Risks
  • Bootstrapping Definition, Strategies, and Pros/Cons
  • Crowdfunding: What It Is, How It Works, and Popular Websites
  • Starting a Business with No Money: How to Begin
  • A Comprehensive Guide to Establishing Business Credit
  • Equity Financing: What It Is, How It Works, Pros and Cons
  • Best Startup Business Loans
  • Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
  • Partnership: Definition, How It Works, Taxation, and Types
  • What is an LLC? Limited Liability Company Structure and Benefits Defined
  • Corporation: What It Is and How to Form One
  • Starting a Small Business: Your Complete How-to Guide
  • Starting an Online Business: A Step-by-Step Guide
  • How to Start Your Own Bookkeeping Business: Essential Tips
  • How to Start a Successful Dropshipping Business: A Comprehensive Guide

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

  • A business plan is a document describing a company's business activities and how it plans to achieve its goals.
  • Startup companies use business plans to get off the ground and attract outside investors.
  • For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
  • There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

  • Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
  • Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
  • Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
  • Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
  • Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

  • Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
  • Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

what is financial analysis in business plan

  • Terms of Service
  • Editorial Policy
  • Privacy Policy
  • Your Privacy Choices

PlanBuildr Logo

  • Business Planning

Business Plan Financial Projections

Written by Dave Lavinsky

Business Plan Financial Projections

Financial projections are forecasted analyses of your business’ future that include income statements, balance sheets and cash flow statements. We have found them to be an crucial part of your business plan for the following reasons:

  • They can help prove or disprove the viability of your business idea. For example, if your initial projections show your company will never make a sizable profit, your venture might not be feasible. Or, in such a case, you might figure out ways to raise prices, enter new markets, or streamline operations to make it profitable. 
  • Financial projections give investors and lenders an idea of how well your business is likely to do in the future. They can give lenders the confidence that you’ll be able to comfortably repay their loan with interest. And for equity investors, your projections can give them faith that you’ll earn them a solid return on investment. In both cases, your projections can help you secure the funding you need to launch or grow your business.
  • Financial projections help you track your progress over time and ensure your business is on track to meet its goals. For example, if your financial projections show you should generate $500,000 in sales during the year, but you are not on track to accomplish that, you’ll know you need to take corrective action to achieve your goal.

Below you’ll learn more about the key components of financial projections and how to complete and include them in your business plan.

What Are Business Plan Financial Projections?

Financial projections are an estimate of your company’s future financial performance through financial forecasting. They are typically used by businesses to secure funding, but can also be useful for internal decision-making and planning purposes. There are three main financial statements that you will need to include in your business plan financial projections:

1. Income Statement Projection

The income statement projection is a forecast of your company’s future revenues and expenses. It should include line items for each type of income and expense, as well as a total at the end.

There are a few key items you will need to include in your projection:

  • Revenue: Your revenue projection should break down your expected sales by product or service, as well as by month. It is important to be realistic in your projections, so make sure to account for any seasonal variations in your business.
  • Expenses: Your expense projection should include a breakdown of your expected costs by category, such as marketing, salaries, and rent. Again, it is important to be realistic in your estimates.
  • Net Income: The net income projection is the difference between your revenue and expenses. This number tells you how much profit your company is expected to make.

Sample Income Statement

2. cash flow statement & projection.

The cash flow statement and projection are a forecast of your company’s future cash inflows and outflows. It is important to include a cash flow projection in your business plan, as it will give investors and lenders an idea of your company’s ability to generate cash.

There are a few key items you will need to include in your cash flow projection:

  • The cash flow statement shows a breakdown of your expected cash inflows and outflows by month. It is important to be realistic in your projections, so make sure to account for any seasonal variations in your business.
  • Cash inflows should include items such as sales revenue, interest income, and capital gains. Cash outflows should include items such as salaries, rent, and marketing expenses.
  • It is important to track your company’s cash flow over time to ensure that it is healthy. A healthy cash flow is necessary for a successful business.

Sample Cash Flow Statements

3. balance sheet projection.

The balance sheet projection is a forecast of your company’s future financial position. It should include line items for each type of asset and liability, as well as a total at the end.

A projection should include a breakdown of your company’s assets and liabilities by category. It is important to be realistic in your projections, so make sure to account for any seasonal variations in your business.

It is important to track your company’s financial position over time to ensure that it is healthy. A healthy balance is necessary for a successful business.

Sample Balance Sheet

How to create financial projections.

Creating financial projections for your business plan can be a daunting task, but it’s important to put together accurate and realistic financial projections in order to give your business the best chance for success.  

Cost Assumptions

When you create financial projections, it is important to be realistic about the costs your business will incur, using historical financial data can help with this. You will need to make assumptions about the cost of goods sold, operational costs, and capital expenditures.

It is important to track your company’s expenses over time to ensure that it is staying within its budget. A healthy bottom line is necessary for a successful business.

Capital Expenditures, Funding, Tax, and Balance Sheet Items

You will also need to make assumptions about capital expenditures, funding, tax, and balance sheet items. These assumptions will help you to create a realistic financial picture of your business.

Capital Expenditures

When projecting your company’s capital expenditures, you will need to make a number of assumptions about the type of equipment or property your business will purchase. You will also need to estimate the cost of the purchase.

When projecting your company’s funding needs, you will need to make a number of assumptions about where the money will come from. This might include assumptions about bank loans, venture capital, or angel investors.

When projecting your company’s tax liability, you will need to make a number of assumptions about the tax rates that will apply to your business. You will also need to estimate the amount of taxes your company will owe.

Balance Sheet Items

When projecting your company’s balance, you will need to make a number of assumptions about the type and amount of debt your business will have. You will also need to estimate the value of your company’s assets and liabilities.

Financial Projection Scenarios

Write two financial scenarios when creating your financial projections, a best-case scenario, and a worst-case scenario. Use your list of assumptions to come up with realistic numbers for each scenario.

Presuming that you have already generated a list of assumptions, the creation of best and worst-case scenarios should be relatively simple. For each assumption, generate a high and low estimate. For example, if you are assuming that your company will have $100,000 in revenue, your high estimate might be $120,000 and your low estimate might be $80,000.

Once you have generated high and low estimates for all of your assumptions, you can create two scenarios: a best case scenario and a worst-case scenario. Simply plug the high estimates into your financial projections for the best-case scenario and the low estimates into your financial projections for the worst-case scenario.

Conduct a Ratio Analysis

A ratio analysis is a useful tool that can be used to evaluate a company’s financial health. Ratios can be used to compare a company’s performance to its industry average or to its own historical performance.

There are a number of different ratios that can be used in ratio analysis. Some of the more popular ones include the following:

  • Gross margin ratio
  • Operating margin ratio
  • Return on assets (ROA)
  • Return on equity (ROE)

To conduct a ratio analysis, you will need financial statements for your company and for its competitors. You will also need industry average ratios. These can be found in industry reports or on financial websites.

Once you have the necessary information, you can calculate the ratios for your company and compare them to the industry averages or to your own historical performance. If your company’s ratios are significantly different from the industry averages, it might be indicative of a problem.

Be Realistic

When creating your financial projections, it is important to be realistic. Your projections should be based on your list of assumptions and should reflect your best estimate of what your company’s future financial performance will be. This includes projected operating income, a projected income statement, and a profit and loss statement.

Your goal should be to create a realistic set of financial projections that can be used to guide your company’s future decision-making.

Sales Forecast

One of the most important aspects of your financial projections is your sales forecast. Your sales forecast should be based on your list of assumptions and should reflect your best estimate of what your company’s future sales will be.

Your sales forecast should be realistic and achievable. Do not try to “game” the system by creating an overly optimistic or pessimistic forecast. Your goal should be to create a realistic sales forecast that can be used to guide your company’s future decision-making.

Creating a sales forecast is not an exact science, but there are a number of methods that can be used to generate realistic estimates. Some common methods include market analysis, competitor analysis, and customer surveys.

Create Multi-Year Financial Projections

When creating financial projections, it is important to generate projections for multiple years. This will give you a better sense of how your company’s financial performance is likely to change over time.

It is also important to remember that your financial projections are just that: projections. They are based on a number of assumptions and are not guaranteed to be accurate. As such, you should review and update your projections on a regular basis to ensure that they remain relevant.

Creating financial projections is an important part of any business plan. However, it’s important to remember that these projections are just estimates. They are not guarantees of future success.

Business Plan Financial Projections FAQs

What is a business plan financial projection.

A business plan financial projection is a forecast of your company's future financial performance. It should include line items for each type of asset and liability, as well as a total at the end.

What are annual income statements? 

The Annual income statement is a financial document and a financial model that summarize a company's revenues and expenses over the course of a fiscal year. They provide a snapshot of a company's financial health and performance and can be used to track trends and make comparisons with other businesses.

What are the necessary financial statements?

The necessary financial statements for a business plan are an income statement, cash flow statement, and balance sheet.

How do I create financial projections?

You can create financial projections by making a list of assumptions, creating two scenarios (best case and worst case), conducting a ratio analysis, and being realistic.

Home › Resource › Benefits of Financial Analytics: Uncovering its Business Importance

Benefits of Financial Analytics: Uncovering its Business Importance

Written by: Medha Banerjee

Key Takeaways for Financial Analysis:

  • Financial analytics provides crucial insights that help businesses solve problems and stay competitive by leveraging data-driven decision-making.
  • By analyzing financial data, companies can enhance financial planning, budgeting, and forecasting, leading to better resource allocation and informed strategic decisions.
  • Financial analytics identifies potential financial risks early, allowing businesses to take proactive steps to mitigate them and ensure stability.
  • By measuring key performance indicators (KPIs) and utilizing advanced analytical techniques, businesses can drive profitability and sustainable growth.

An analytical approach to businesses is the ultimate method to help you with your business problems in the competitive world that we live in today. When it comes to the financial aspect, taking a financial analytical approach propels the implementation of the solutions required and drives better results.

Let’s dive into the fascinating world of Financial Analytics and explore its crucial role in business decision-making. In this blog, we’ll discuss the importance of financial analytics, its benefits, and the key metrics that drive effective financial performance management. Buckle up, and let’s get started!

What does Financial Analytics mean?

What does Financial Analytics mean?

Financial analytics is the process of analysing and interpreting financial data to gain insights that can inform business decisions. It involves the use of various techniques, including data mining, data visualization, and predictive modelling, to identify trends, patterns, and correlations within financial data. Financial analytics can be applied to a wide range of financial data, including financial statements, market data, and customer data.

Financial analytics is a crucial aspect of modern business management. It involves the use of statistical and mathematical techniques to analyse and interpret financial data, providing valuable insights that can inform strategic business decisions.

Financial Performance Management and Analytics (FP&A) is a strategic approach that leverages data analysis to enhance an organization’s financial health, optimize return on investment (ROI), and drive overall performance. By dissecting core financial data points, FP&A provides valuable insights that empower businesses to make informed decisions.

The Core Components of Finance Data Analysis

The Core Components of Finance Data Analysis

  • Budgets and Forecasts : FP&A involves creating realistic financial forecasts based on historical data and current trends. Accurate budgeting ensures efficient resource allocation and helps organizations stay on track.
  • Cash Flow Analysis : Understanding cash flow patterns is essential for managing liquidity, investments, and operational expenses. Effective cash flow analysis prevents financial bottlenecks and ensures stability.
  • Revenue and Expenses : Analyzing revenue sources and cost structures reveals profitability drivers. It helps identify areas for improvement and cost-cutting opportunities.
  • Profitability Metrics : Metrics like gross margin, net profit margin, and operating profit margin provide insights into overall profitability. These metrics guide strategic decisions.
  • Financial Ratios : Ratios such as debt-to-equity, current ratio, and return on assets (ROA) help evaluate financial health and risk exposure.

Book a demo to experience the meaningful insights we derive from data through our analytical tools and platform capabilities. Schedule a demo today!  

vendor evaluation process

How Financial Analytics Works?

Financial analytics is a powerful tool that uses data to provide insights into an organization’s financial health and guide strategic decision-making. Here’s how it works:

How Financial Analytics Works?

1. Data Collection

The process begins with the collection of relevant financial data. This data can come from various sources such as financial statements, transaction records, market data, and other internal and external sources.

2. Data Integration

Collected data is then integrated into a centralized system. This integration often involves cleaning and organizing the data to ensure accuracy and consistency. Advanced tools and software are used to streamline this process, allowing for seamless data management.

3. Data Analysis

Once the data is integrated, sophisticated analytical techniques are applied. These techniques include statistical analysis, trend analysis, predictive modeling, and scenario analysis. Financial analysts use these methods to identify patterns, trends, and anomalies within the data.

4. Performance Measurement

Key performance indicators (KPIs) are established to measure various aspects of financial performance. These KPIs might include revenue growth, profit margins, return on investment (ROI), and cost efficiency. Tracking these metrics helps in assessing the organization’s progress towards its financial goals.

5. Risk Assessment

Financial analytics also involves identifying potential risks. By analyzing historical data and market trends, organizations can anticipate potential financial risks and take proactive measures to mitigate them. This includes assessing credit risk, market risk, and operational risk.

6. Forecasting and Budgeting

With the insights gained from data analysis, organizations can create more accurate forecasts and budgets. Predictive analytics helps in projecting future financial performance based on historical data and current trends. This enables more strategic financial planning and resource allocation.

7. Decision Support

The insights derived from financial analytics are used to support strategic decision-making. Whether it’s determining pricing strategies, optimizing investments, or identifying cost-cutting opportunities, financial analytics provides the necessary data-driven evidence to make informed decisions.

8. Reporting and Visualization

Finally, financial analytics involves creating detailed reports and visualizations to communicate findings to stakeholders. Advanced visualization tools help in presenting complex data in a clear and comprehensible manner, making it easier for decision-makers to understand and act upon the insights.

By leveraging these steps, Quantzig utilises financial analytics to help organizations improve financial performance, manage risks, and drive sustainable growth.

Experience the advantages firsthand by testing a customized complimentary pilot designed to address your specific requirements. Pilot studies are non-committal in nature. 

Importance of Financial Analytics

Financial analytics is essential for businesses because it provides a data-driven approach to decision-making. By analyzing financial data, businesses can identify areas of inefficiency, optimize financial performance, and make informed decisions about investments and resource allocation. Here are some of the key benefits of financial analytics:

  • Improved Decision-Making : Financial analytics provides a data-driven approach to decision-making, allowing businesses to make informed decisions based on facts rather than intuition.
  • Enhanced Risk Management : Financial analytics can help businesses identify and mitigate risks by analyzing financial data and identifying potential areas of vulnerability.
  • Increased Efficiency : Financial analytics can help businesses optimize financial performance by identifying areas of inefficiency and implementing cost-saving measures.
  • Better Forecasting : Financial analytics can help businesses improve their forecasting abilities by analyzing historical financial data and identifying trends and patterns.
  • Competitive Advantage : Businesses that use financial analytics can gain a competitive advantage by making more informed decisions and identifying opportunities that their competitors may miss.

Financial analytics is crucial for businesses as it enables a data-driven approach to decision-making, allowing companies to identify inefficiencies, optimize performance, and make informed investment and resource allocation choices. Key benefits include improved decision-making based on factual data, enhanced risk management through the identification and mitigation of vulnerabilities, increased efficiency via cost-saving measures, better forecasting by analyzing historical data and trends, and gaining a competitive advantage by identifying opportunities overlooked by competitors. Quantzig can assist businesses in implementing financial analytics by providing expert data analysis, developing tailored analytics solutions, and offering actionable insights to optimize financial performance, mitigate risks, and drive strategic growth.

Benefits of Financial Information Analysis

Finance Performance & Analytics offer numerous benefits, including enhanced financial planning and budgeting, improved decision-making, effective risk management, performance measurement and tracking, and increased profitability and growth. Data-driven insights within financial analytics benefits enable more accurate financial planning and budgeting processes by creating an ai driven financial analysis and realistic forecasts based on historical data and current trends.

  • Enhanced Financial Planning and Budgeting: Data-driven insights lead to more accurate financial planning and budgeting processes. We assist in creating realistic forecasts based on historical data and current trends.
  • Improved Decision-Making: With a clearer understanding of financial health, finance teams can make more informed decisions regarding resource allocation, investments, pricing strategies, and cost-cutting measures.
  • Risk Management: FPM Analytics helps identify potential financial risks early, allowing proactive steps to mitigate them.
  • Performance Measurement and Tracking: It facilitates tracking key performance indicators (KPIs) to measure progress towards financial goals and objectives.
  • Increased Profitability and Growth: By optimizing financial performance through better decision-making, FPM Analytics can drive increased profitability and sustainable growth for the organization.

Applications of Data Analytics and Finance

Financial analytics has a wide range of applications across various industries. Here are some AI & Advanced Analytics examples where Quantzig helps businesses:

  • Portfolio Management : Financial analytics can be used to analyze and optimize investment portfolios, ensuring that they align with an organization’s financial goals.
  • Risk Management : Financial analytics can be used to identify and mitigate risks, such as credit risk, market risk, and operational risk.
  • Financial Planning and Budgeting : Financial analytics can be used to create financial plans and budgets that are tailored to an organization’s specific needs and goals.
  • Performance Measurement : Financial analytics can be used to measure and evaluate financial performance, identifying areas of strength and weakness.
  • Compliance and Regulatory Reporting : Financial analytics can be used to ensure compliance with regulatory requirements and to prepare financial reports.

Financial analytics provides substantial benefits across various industries, including portfolio management, risk management, financial planning and budgeting, performance measurement, and compliance with regulatory requirements. By using financial analytics, organizations can optimize investment strategies to align with financial goals, proactively mitigate credit, market, and operational risks, create precise and goal-oriented financial plans and budgets, evaluate financial performance to identify strengths and weaknesses, and ensure efficient compliance with regulatory standards. As experts in financial analytics, Quantzig offers comprehensive data analysis, advanced modeling techniques, and customized analytical solutions. Our expertise enables organizations to harness the full potential of their financial data, driving informed decision-making and enhancing overall financial performance.

Get started with your complimentary trial today and delve into our platform without any obligations. Explore our wide range of customized, consumption driven analytical solutions services built across the analytical maturity levels. 

The playbook for Financial analysis and performance involves –

Real-time insights powered by machine-learning algorithms are revolutionizing finance operations. By analyzing market trends and integrating data from various sources, organizations can achieve greater efficiencies and make informed decisions. Business intelligence tools, combined with enterprise performance management systems, enable seamless data integration and the creation of financial dashboards that provide real-time information. These dashboards utilize descriptive analytics to summarize historical data, diagnostic analytics to identify the causes of financial outcomes, and prescriptive analytics to recommend future actions. Leveraging the expertise of data scientists, companies can transform their financial operations, driving better performance and strategic growth. The playbook formula contains:

  • Defining Goals and Objectives
  • Understanding the business, technology & data landscape
  • Identify Data Sources and Requirements
  • Selecting right tool, tech and consumption models
  • Developing business critical and relevant KPIs
  • Leveraging financial analysis techniques such as Trend, variance, cost modelling, valuation, scenario modelling etc.
  • Developing data assets and advanced analytics & Decision support solutions.

Way Ahead for Financial Analytics

Organizations rely on real-time insights derived from machine-learning algorithms to adapt to changing market trends swiftly. By optimizing finance operations through advanced analytics, businesses can streamline processes and uncover new efficiencies. Business intelligence platforms facilitate the integration of data, allowing for comprehensive analysis and informed decision-making. With enterprise performance management tools, companies gain actionable insights into their financial performance, enabling strategic planning and execution. Data integration ensures that financial dashboards provide up-to-date information, supported by descriptive analytics to summarize historical data, diagnostic analytics to pinpoint areas of improvement, and prescriptive analytics to guide future strategies. Through collaboration with skilled data scientists, organizations unlock the full potential of their data, driving innovation and growth.

Financial analytics is a powerful tool that can help businesses make more informed decisions, optimize financial performance, and gain a competitive advantage. By analyzing financial data and identifying trends, patterns, and correlations, businesses can gain valuable insights that can inform strategic decisions and drive success. Whether you are a financial professional or a business leader, understanding the importance and applications of financial analytics is essential for driving business success in today’s data-driven world.

What do you mean by financial analytics?

Financial analytics involves the process of analyzing and interpreting financial data to gain actionable insights that inform business decisions. It employs various techniques, such as data mining, data visualization, and predictive modeling, to identify trends, patterns, and correlations within financial data. These insights help organizations optimize financial performance, manage risks, and make strategic decisions by providing a clear understanding of past performance, current conditions, and future projections.

What are the types of financial analysis?

There are several types of financial analysis that organizations use to evaluate and improve their financial health. Descriptive analysis summarizes historical financial data to understand past performance, while diagnostic analysis investigates the causes of financial outcomes by examining correlations and trends. Predictive analysis uses historical data and statistical models to forecast future financial performance, and prescriptive analysis recommends actions based on these forecasts to achieve desired financial outcomes. Comparative analysis compares financial data across different periods, segments, or benchmarks to identify variances and areas for improvement.

What are the techniques of financial analysis?

The key techniques of financial analysis include ratio analysis, which evaluates financial health using ratios such as debt-to-equity, current ratio, and return on assets. Trend analysis examines financial data over time to identify consistent patterns, while variance analysis compares actual financial performance against budgeted or forecasted figures to identify discrepancies. Scenario analysis assesses potential future outcomes by analyzing different scenarios and their impacts, and cost-volume-profit analysis looks at how changes in costs and volume affect a company’s profits. Additionally, discounted cash flow (DCF) analysis estimates the value of an investment based on its expected future cash flows, helping in making informed investment decisions.

Why should your organization choose Quantzig for financial analytics solutions?

Your organization should choose Quantzig for financial analytics solutions because we are a leader in providing comprehensive, tailored analytics services that meet your specific needs. Our advanced data analysis techniques derive actionable insights from your financial data, and our customized solutions align with your business objectives to drive success. With extensive expertise across various industries, we understand and address unique financial challenges, enhancing decision-making processes by offering accurate and relevant insights. Quantzig also helps identify and mitigate financial risks early, ensuring stability and sustainability, while optimizing financial performance to drive profitability, efficiency, and growth through data-driven strategies.

Recent Posts

Data Analytics in Investment Banking Helped a Banking Firm Improve Customer Experience

Data Analytics in Investment Banking Helped a Banking Firm Improve Customer Experience

Banking Risk Management Strategies: Ultimate Guide to all your Queries

Banking Risk Management Strategies: Ultimate Guide to all your Queries

Cloud Data Strategy: Best Practices for Effective Implementation

Cloud Data Strategy: Best Practices for Effective Implementation

Privacy overview.

  • Starting a Business
  • Growing a Business
  • Small Business Guide
  • Business News
  • Science & Technology
  • Money & Finance
  • For Subscribers
  • Write for Entrepreneur
  • Entrepreneur Store
  • United States
  • Asia Pacific
  • Middle East
  • South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

Sponsored Content | Brand Spotlight Partner What's This?

Brand Spotlight Partner

Spotlight is brought to you by the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. Opinions expressed by Entrepreneur Spotlight partners are their own.

What's the Best Software for Financial Planning and Analysis?

May 29, 2024

Navigating the complex world of financial planning and analysis can be daunting for entrepreneurs, which is why we've gathered insights from CEOs and Founders to share their top software recommendations. From the comprehensive features of Oracle NetSuite to the integrated tools of LivePlan, explore the diverse opinions and top 18 tools that seasoned professionals swear by for effective financial management.

Oracle NetSuite

I would recommend Oracle NetSuite to any entrepreneur looking for software for financial planning and analysis. Although I may be slightly biased, NetSuite has the most comprehensive functionality on the market and has been classified as the best ERP software by G2, Forbes, and Capterra.

In terms of planning, NetSuite has a module called PBCS, which stands for Planning and Budgeting Cloud Service. It uses a company's historical data to predict periods of high demand and allows you to plan for this. The platform's what-if scenario capabilities also enable users to explore and prepare for various business situations, assessing the potential impacts of strategic decisions before they are made. This is vital for making informed decisions on things like regional and product expansion.

In terms of analysis, NetSuite has extensive reporting capabilities. Whether it's mid- or end-of-month, you get real-time access to your financial situation, and this allows for timely decision-making. For businesses that operate across multiple entities, the advanced financial consolidation combined with the reporting means you can see the total picture of your business at any point in time, without having to go through the painful month-end processes.

NetSuite doesn't just provide financial planning and analysis, but it also provides you with a solid CRM function, e-commerce capabilities, supply chain, and inventory management, so you can create the perfect solution for your business.

Karl Threadgold , Managing Director, Threadgold Consulting

Making the transition from software to e-commerce created new challenges on the bookkeeping front. I discovered that most providers were not familiar with the nuances required for physical products. Finaloop proved to be invaluable—a true evolution over the old, stodgy tools like QuickBooks and the agencies that prefer them.

Will Roman , Founder, Chisos Boot Company

Workday Adaptive Planning

I recommend Workday's Adaptive Planning. The key elements here are flexibility, control, and pushing past boundaries. You can customize the dimensions according to your preference, incorporating different levels of analysis and ultimately giving a deeper understanding. Workday has it all in one space. I love the speed at which you can change your budget by taking into consideration different scenarios within one time period. We've reduced our forecasting time significantly.

Ronald Osborne , Founder, Ronald Osborne Business Consultancy and Coaching

I strongly advise aspiring entrepreneurs to adopt cloud-based bookkeeping software such as FreshBooks. These programs come with a user-friendly interface that simplifies financial tasks like recording expenses and generating financial statements through invoices.

What makes them beneficial? Fundera states that a staggering 82% of businesses fail due to poor management of cash flow. Cloud accounting takes care of many procedures, thereby giving you a chance to know how you are faring financially at any given moment. You can track your expenses against specific areas where cuts can be made while at the same time ensuring that enough money is set aside for future use on anticipated costs.

These utilities seamlessly integrate with popular business tools and payment processors, saving valuable time by streamlining financial processes within an organization. It's like having a personal accountant in the palm of your hand but at a fraction of the cost of traditional accounting services.

Arifful Islam , Finance Expert, Sterlinx Global LTD

For the busy entrepreneur, it can be tough trying to shift from the creative nature of running a business to the more methodical task of spreadsheets. It may be tedious, but diligent accounting and financial planning are vital to the success of any business. Utilizing a tool like Wave for bookkeeping and financial planning can help you track transactions, create estimates and invoices, and generate receipts. This suite of apps also allows you to manage payroll. Unlike QuickBooks, Wave is free and well-suited for small businesses that need to better manage day-to-day operations but have not yet scaled to the point of managing hundreds of employees.

Blair Thomas , Co-founder, eMerchantBroker

In 2024, the one technology I recommend entrepreneurs learn and use for financial planning and analysis is Python programming.

It's easier than ever to learn; you do not have to install anything if you use Google Colab, for example. You can use ChatGPT or another LLM to help you learn it and create sample code for you, and if you master Python, it opens a new world for FP&A.

You can do better forecasts, improve your budgets, and overall, your financial analysis capabilities multiply by 10x!

And it is open-source and free to use.

Christian Martinez , Finance Analytics Manager, Kraft Heinz

As an entrepreneur myself, I know how important it is to have a solid handle on your finances. One tool that I always recommend to other business owners is Xero. It's an online accounting software that's really user-friendly and intuitive, even if you don't have a background in finance.

What I love about Xero is that it gives you a real-time view of your cash flow and financial performance. You can easily track your income and expenses, create invoices and purchase orders, and reconcile your bank transactions all in one place. It also has some great reporting features that help you make sense of your numbers and spot trends over time.

Another big selling point for me is that Xero integrates seamlessly with a lot of other business tools that I use, like my CRM and payment processors. This saves me a ton of time and hassle when it comes to data entry and reconciliation.

I think Xero is a fantastic choice for entrepreneurs who want to stay on top of their finances without getting bogged down in complicated spreadsheets or accounting jargon. It's affordable, easy to use, and gives you the insights you need to make smart business decisions.

Sam Kadel , Founder, KBA Web

I recommend Cube as a robust FP&A solution for businesses aiming to enhance the efficiency and precision of their financial forecasting, budgeting, and accounting processes.

It's a platform that integrates seamlessly with spreadsheets, enabling finance teams to make more informed business decisions by automating time-consuming manual tasks and minimizing errors.

With Cube, complex and tedious FP&A and accounting activities, like financial consolidation, are automated, allowing finance teams to concentrate more on strategy, planning, and overall corporate performance. Financial professionals can continue to work within the familiar environment of spreadsheets while benefiting from the advanced features of a contemporary FP&A tool. Since it is based on Excel, it allows for easy adjustments and quick data analysis or changes in forecast drivers. Implementing it required external assistance to become fully operational.

Eric Croak, CFP , President, Croak Capital

One tool I'd recommend for financial planning and analysis is Harvest. It's incredibly user-friendly and effective for tracking time and expenses, helping you maintain control over your project budgets. With Harvest, you can easily determine if your projects are profitable or if they're draining resources. Harvest offers more than just tracking; it integrates time logging, invoicing, and project management in a seamless interface. This can simplify how you handle your financials, allowing you to focus more on growing your business. While Harvest provides the necessary data and tools for making informed financial decisions, leveraging its full potential still depends on you. It streamlines the process, making it easier and more efficient to manage your operations. Give it a try, and see how it can help elevate your business management game.

Travis Schreiber , Director of Operations, Erase Technologies

One tool I highly recommend for financial planning and analysis is eMoney. While it would be nice if this were a paid endorsement, I'm not a representative of the software—but it's still been a valuable asset for my team and clients. It offers a secure website and document vault, making it easy for clients to access their financial information in one place. The platform generates custom reports and analyses tailored to each client's needs, and its integration abilities with other software providers streamline data management for a seamless experience. For entrepreneurial clients, eMoney makes information easily accessible, allowing them to focus on their business while ensuring we have everything needed to plan effectively on their behalf. This streamlined approach enables us to provide informed, personalized guidance that leads to long-term growth.

Delante Greer , Financial Planner, Opulentia LLC

For entrepreneurs who are serious about improving their financial planning and analytical skills, especially in revenue and profit forecasts, PlanGuru is a great tool. As someone who works extensively in the financial industry, I understand how important precise forecasting is to attract investors as well as to guide prudent spending and liquidity management. PlanGuru's strong functionality elevates this process.

The software's ability to integrate revenue and expense modeling into comprehensive forecasts of the balance sheet and cash flow statement is particularly valuable. It also automatically generates key financial ratios and break-even analyses, which are essential for making informed business decisions. These features provide a level of depth and precision that can transform financial planning from a daunting challenge into a manageable and even strategic asset.

While PlanGuru does come with a higher upfront cost, especially if multiple-user access is required, its unique tools and extensive customer support justify the investment for businesses focused on growth and scalability. One big plus is that it offers a free 30-day trial, which lets business owners check out the features and assess how valuable it is for their particular needs without having to commit to anything right away.

In my opinion, a company's capacity to properly plan for the future and react to market dynamics can be significantly impacted by its investment in the appropriate financial management tools. As part of their strategy toolkit, PlanGuru is ideal for individuals who require accurate and comprehensive financial forecasts.

Jocarl Zaide , Chief Financial Officer, SAFC

QuickBooks is my recommended tool for entrepreneurs who need some assistance in financial planning and analysis.

As an entrepreneur, it's important to utilize user-friendly software like QuickBooks to manage finances and make well-informed decisions. Tracking income and expenses, generating financial reports, handling invoices and payments, and simplifying tax preparation are all made easy with QuickBooks. Whether I'm working solo or leading a team, QuickBooks is flexible enough to meet my business requirements, providing scalability and flexibility. The software offers in-depth financial strategies that are crucial for optimizing business operations.

QuickBooks also promotes collaboration by enabling me to share financial information with important stakeholders, such as advisors and team members. This fosters financial literacy and accountability within my organization, empowering individuals to contribute to our financial health and strategic direction.

With QuickBooks integrated into my financial planning and analysis processes, I can confidently navigate business hurdles, ensuring sustainable growth and long-term success.

Heidi Cortez , Founder, Heidi Cortez

Fathom stands out as a particularly powerful tool for financial planning and analysis. It's designed with advanced features for analytics, benchmarking, and tracking key performance indicators. Entrepreneurs can gain deep insights into their business's financial performance, making it easier to identify trends, opportunities, and areas for improvement.

One of Fathom's strengths lies in its ability to simplify complex financial data. It provides clear, visual reports that are easy to understand, even for those who may not have a strong background in finance. This makes it an excellent choice for entrepreneurs who need to make informed decisions quickly.

In addition to its visualization capabilities, Fathom allows for sophisticated benchmarking. Entrepreneurs can compare their business's performance against industry standards or competitors, offering a clear perspective on where they stand and what improvements might be necessary.

Also, Fathom's KPI tracking can be customized to focus on the metrics that matter most to your business. Whether it's profitability, cash flow, or other critical financial indicators, Fathom enables you to monitor these in real-time, ensuring that you stay on top of your financial health.

Mary Tung , Founder & CEO,

Microsoft Excel

For entrepreneurs delivering FP&A services, there is no tool more practical for our work than Microsoft Excel. Excel may not be the best software for all planning and data-analysis capabilities at scale, but it's the most universally understood across companies and industries. Nearly all accounting and FP&A software can export to .xlsx or .csv, and Excel can provide a customized blueprint for further analytics and process development.

Carl Seidman , Principal, Seidman Financial

For entrepreneurs who need to integrate payroll, benefits administration, and financial management, Gusto is an excellent choice. This cloud-based platform simplifies payroll processing and automatically handles all tax filings and payments, ensuring compliance and accuracy.

Gusto also offers tools for managing employee benefits and building compensation packages, which can be directly linked to financial forecasting and budgeting within the same tool. The advantage here is the seamless integration of payroll and other HR functions with financial planning, providing a holistic view of the company's financial health.

David Ciccarelli , CEO, Lake

One unique tool that I recommend to entrepreneurs for financial planning and analysis is Float. Float is a cash-flow forecasting software that helps businesses predict their future cash position with accuracy.

What sets Float apart is its intuitive interface and powerful forecasting capabilities. It allows entrepreneurs to create detailed cash-flow projections based on historical data and future expectations. Float also offers scenario planning, which enables entrepreneurs to assess the impact of different business decisions on their cash flow.

One of the unique features of Float is its integration with accounting software like Xero, QuickBooks Online, and FreeAgent. This integration allows entrepreneurs to streamline their financial data and make more informed decisions based on real-time information.

Aqeel Abbas , CEO, WorkStaff360

As an entrepreneur seeking effective financial planning and analysis tools, I recommend Anaplan. This platform dynamically connects financial, strategic, and operational plans in real time. By integrating these aspects, Anaplan empowers businesses to anticipate change, address complexity, and move at market speed. It offers flexibility and allows for quick and structured modeling, which surpasses traditional spreadsheets.

Anaplan's Connected Planning Platform stands out for its ability to view and contextualize current performance while forecasting future outcomes. This functionality helps fuel growth and mitigate risk. For instance, we used Anaplan to optimize our budget allocation, leading to a 15% reduction in operational costs. This streamlined decision-making and improved our strategic initiatives.

However, it's essential to note that Anaplan is not without its challenges. Hosting high volumes of granular data can be problematic. Despite these issues, the platform's benefits outweigh the drawbacks, making it a valuable tool for financial planning and analysis.

Elmo Taddeo , CEO, Parachute

One favorite software program for financial planning and analysis, especially for startups and new businesses, is LivePlan.

I love LivePlan as it makes all the essential first steps for a business easier and faster. You can create a business plan with it (it even has an AI assistant you can try out for this) and then use it to help forecast your business's financials. I think it's a brilliant tool that can really help out new founders who have a great business idea but don't have much experience with the financial side of starting a business.

I find that its integration with QuickBooks (and Xero, if you use that program) is really helpful—this makes getting access to LivePlan's forecasting tools so much easier! It provides very clear and easy-to-understand charts and graphs that help us better visualize our financial situation. Getting revenue forecasts with LivePlan helps companies like ours make better day-to-day decisions. It also allows us to change some of the financial assumptions manually and see what happens to the financial projections as a result.

LivePlan is a very helpful tool for getting new small businesses and startups off the ground! It's also not prohibitively expensive, as it costs $30 a month if you pay yearly.

Ali Azimi , Co-Founder, Cheyn 3D Clothing Design Software, Cheyn

Successfully copied link


What Is Financial Forecasting?

Financial forecasting is the practice of predicting future business outcomes by analyzing past data and variables.

Matthew Urwin

Whether a financial forecast focuses on short- or long-term objectives, teams can always adjust the forecast by adding additional data as it becomes available. AI technology has streamlined the process with automation capabilities, enabling professionals to inform business decisions at a much faster rate.

Financial Forecasting Methods

Financial forecasts hone in on growth and other factors, so teams need to decide which method best serves their purposes.

To determine the most efficient way to allocate resources, finance departments work with several types of financial forecasts. The straight-line method is a convenient option that enables teams to estimate future revenue growth with historical data. Teams can also make predictions based on averages calculated with the moving averages technique.  

Still, companies may need to understand how variables interact with each other and influence business revenue. A simple linear regression tracks how a single variable like customer churn affects revenue. Meanwhile, a multiple linear regression looks at two or more variables. Once teams understand what they want to learn from a financial forecast, then they’ll be able to select the method that meets their needs.

Financial Forecasting vs. Financial Planning

Financial planning and forecasting go hand in hand, but the two disciplines occupy unique spaces within the planning process.

In the world of finance, financial planning and financial forecasting are their own entities. A financial plan creates a guide for how a company will leverage its resources to meet its growth and profit goals. While teams can spot strengths and weaknesses with a financial plan, the bulk of the research occurs during a financial forecast. 

Financial forecasting relies on past data to estimate how revenues will behave in the future. By studying relationships between variables , financial forecasts give teams the insights they need to develop more accurate financial plans. In addition, teams adjust financial forecasts to ensure their financial plans remain viable. That’s why businesses rely on programs like Python to quickly generate time series and other methods when re-calibrating predictions.

More From Built In’s Finance Experts 3 Key Business Finance Tips for First-Time Entrepreneurs

What Are the Advantages of Financial Forecasting?

Financial forecasts help companies follow more secure strategies moving forward and earn the trust of investors.

There’s always the chance a business lacking a plan will waste precious time and resources, but financial forecasting eliminates much of this risk. Leaning on the data of a forecast, finance professionals can prepare for revenue changes and know how to spend or save their funds. Many sales teams have come to appreciate the value of this approach, making financial forecasting essential for those seeking to maximize their growth. 

It’s also important to build confidence among investors, and financial forecasts serve as crucial tools in this respect. Investors want to see that businesses have done the research and come up with a plan for growth, leading many SaaS companies to increase their credibility with revenue forecasts. Financial forecasts empower teams to make more thoughtful and purposeful decisions, which are bound to catch the attention of investors.

This content is for informational and educational purposes only. Built In strives to maintain accuracy in all its editorial coverage, but it is not intended to be a substitute for financial or legal advice.

Recent Expert Contributors Articles

Is Your CEO’s Social Media Presence Putting Your Company at Risk?

Free Excel Balance Scorecard Templates & Examples

By Courtney Patterson | May 2, 2024

  • Share on Facebook
  • Share on LinkedIn

Link copied

We’ve compiled the top balanced scorecard templates in Excel to help you improve business operations and outcomes. Included on this page, you’ll find a balanced scorecard heatmap template , a strategy map template , a balanced scorecard dashboard template , and a list of related strategic management templates .

Excel Basic Balanced Scorecard Template

Excel Example Basic Balanced Scorecard Template

Download the Blank Basic Balanced Scorecard Template for Excel Download the Example Basic Balanced Scorecard Template for Excel  

When to Use This Template: Use this template, available with or without sample data, to develop a comprehensive management strategy for your organization. It allows you to balance financial measures with performance metrics in key areas, as well as set and evaluate targets across various aspects of business performance, from operational efficiency to employee development. Use this tool during strategic planning sessions to align goals and actions with the overall vision and mission of the company. Notable Template Features: For each strategic objective, you’ll find corresponding measures, five-year targets, and specific initiatives to achieve these goals. This provides a clear roadmap for success. The template also includes a vision statement at the top, so you can ensure that all objectives and measures fit with the company's desired direction and purpose.

Excel Balanced Scorecard Heatmap Template

Excel Example Balanced Scorecard Heat Map Template

Download the Blank Balanced Scorecard Heatmap Template for Excel Download the Example Balanced Scorecard Heatmap Template for Excel  

When to Use This Template: This balanced scorecard heatmap template allows you to closely monitor your organization’s performance against strategic targets and respond to any issues that arise. Use this template with or without sample data in monthly performance meetings or quarterly strategic reviews, or for ongoing performance management to drive continuous improvement. Notable Template Features: The heatmap feature visually indicates performance levels across different strategic areas, including financial, customer, internal processes, and innovation. Users can set monthly and year-to-date targets for each measure, and the results will appear color-coded in green, yellow, or red to reflect performance. This immediate visual feedback allows you to rapidly identify areas that are off-target for efficient decision-making.

Excel Balanced Scorecard Strategy Map Template

Excel Example Balanced Scorecard Strategy Map Template

Download the Blank Balanced Scorecard Strategy Map Template for Excel Download the Example Balanced Scorecard Strategy Map Template for Excel  

When to Use This Template: Use this template with or without sample data when you are setting company direction and need to visualize how different objectives support the overarching mission and vision. Leaders can use this strategy map to align their teams around a common strategy and ensure everyone understands how their objectives contribute to the big picture. Notable Template Features: This template encapsulates strategic areas of business performance and highlights specific objectives that contribute to the mission and vision shown at the top of the map. The visual layout encourages systemic thinking and shows how improvements in one area can positively impact others. The map also facilitates communication with stakeholders by clearly illustrating how various goals connect to one another. The example strategy map illustrates how a transportation company might utilize the template.

Excel Weighted Balanced Scorecard Template

Excel Weighted Balanced Scorecard Example Template

Download the Blank Weighted Balanced Scorecard Template for Excel Download the Example Weighted Balanced Scorecard Template for Excel  

When to Use This Template: Use this weighted balanced scorecard template to evaluate organizational performance with an emphasis on the relative importance of various objectives. The template is suited to organizations with a broad range of strategic priorities that impact success at different levels. Use this tool during evaluation periods to understand if you are meeting targets and how much each target contributes to the overall strategic goals. Notable Template Features: This template applies a weighting factor to each key performance indicator (KPI), which allows for a nuanced view of performance across different business areas: financial, customer, internal process, and learning. Each KPI has a column for target values and the actual value achieved. The template also calculates absolute performance, providing a clear and actionable snapshot of organizational health and progress.

Excel Balanced Scorecard Dashboard Template

Excel Balanced Scorecard Dashboard Example Template

Download the Blank Balanced Scorecard Dashboard Template for Excel Download the Example Balanced Scorecard Dashboard Template for Excel  

When to Use This Template: Use this dashboard template to track strategic performance across various business areas, pivot quickly in response to trends, and make data-driven decisions. This dashboard is ideal for monthly and annual reviews, and it allows you to assess and adjust strategies in real time to meet evolving business needs. Notable Template Features: This template offers a multifaceted view of performance, breaking down objectives into key areas with different sets of weighted objectives. The trend analysis graph compares actual results against targets over time, providing a visual representation of progress and highlighting patterns that might require attention or intervention.

Excel Balanced Scorecard KPI Template

Excel Example Balanced Scorecard KPI Template

Download the Blank Balanced Scorecard KPI Template for Excel Download the Example Balanced Scorecard KPI Template for Excel  

When to Use This Template: Use this template to select and develop the KPIs that you will use in your balanced scorecard framework. Create a measurable action plan that reflects your company's objectives across various perspectives. With or without sample data, this template is ideal for both initial strategy development and ongoing strategy refinement, and it ensures that all KPIs you are tracking align to the company’s broader vision. Notable Template Features: This template organizes KPI planning within four perspectives: financial, customer, internal processes, and innovation and learning. There is space to articulate the specific metrics associated with each perspective, with guiding questions to focus on what is most important for each. The template emphasizes how success in one area influences and supports success in others, which will help you create an integrated approach to performance management. Select the example template to see KPIs for a company developing digital healthcare solutions.

Excel Integrated Balanced Scorecard Template

Excel Example Integrated Balanced Scorecard Template

Download the Blank Integrated Balanced Scorecard Template for Excel Download the Example Integrated Balanced Scorecard Template for Excel  

When to Use This Template: Choose this comprehensive template when your goal is to combine the clarity of a strategy map with the structure of a balanced scorecard. Communicate your organization's vision and translate it into actionable objectives and measurable results. With or without sample data, this template works well for annual planning sessions and when setting up new business strategies to ensure all team members are working toward the same goals. Notable Template Features: This template displays strategic objectives in a visual map and links them to KPIs and specific initiatives, so you can ensure strategic alignment across the organization. The template also includes sections for you to define the company’s vision, purpose, strategic priorities, and results, so you can create a comprehensive view of the strategy and its execution. Download the example version to see a sample balanced scorecard for a sustainable fashion business.

Excel Balanced Scorecard Tree Diagram Template

Excel Example Balanced Scorecard Tree Diagram Template

Download the Blank Balanced Scorecard Tree Diagram Template for Excel Download the Example Balanced Scorecard Tree Diagram Template for Excel  

When to Use This Template: Utilize this balanced scorecard tree diagram template when you need to structure your organization's strategic objectives into a clear hierarchy. This format is particularly helpful for businesses that want to break down long-term visions into short-term actionable measures and targets. This template is well-suited for strategic planning and performance management meetings where goal-oriented discussion and documentation are necessary. Notable Template Features: The template features a tree-like structure that organizes objectives into categories: financial, customer, internal process, and learning and growth. Each category branches out into specific strategic objectives, with corresponding measures and targets that provide quantifiable metrics for success. This layout is designed to visually link the organization's overarching vision to tangible performance indicators, offering a straightforward method for teams to align their efforts with strategic goals. The example version of this template shows a balanced scorecard tree diagram for a business selling eco-friendly home products.  See our full collection of  balanced scorecard templates and our in-depth  guide to balanced scorecards for additional resources.

Related Balance Scorecard Templates

Find more downloadable tools for strategic planning and management in the list below, including templates for developing a strategic vision, conducting business analysis, and tracking performance.

Strategic Business Plan Template

Strategic Business Plan Template

Outline the direction and objectives for your business with a  strategic business plan template . Customizable sections include market analysis, financial planning, product development, and risk factors to help guide decision-making.

Strategic Vision Template

Strategic Vision Summary Template

Use a  strategic vision template to define the long-term goals and guiding principles of your organization. Articulate your vision statement, core values, and brand promises, along with strategic priorities across varying time frames, from the upcoming quarter to 10-year projections.

SWOT Analysis Strategy Template

SWOT Analysis Strategic Template

Analyze internal and external factors involved in a project or business venture with a  SWOT analysis strategy template . Combine those factors to form actionable plans, such as leveraging strengths to capitalize on opportunities or overcoming weaknesses by addressing threats.

Operating Budget Template

Operating Budget Template

Monitor your organization's financial health, forecast future performance, and allocate resources efficiently with an  operating budget template . You'll get a clear breakdown of revenue and expenditure categories, color-coded variances, and percentage changes year-over-year to help drive operational efficiency.

KPI Performance Dashboard Template

KPI Performance Dashboard Template

Get a visual summary of business performance and progress with a  KPI dashboard template . Track project health, financials, risks, and issues with color-coded progress bars, detailed monthly and quarterly revenue charts, and other customizable measures to aid in quick assessments and strategic planning. For more related resources, see our collection of free  project scorecard templates . 

Streamline Performance Monitoring with Real-Time Reporting in Smartsheet

Discover a better way to connect your people, processes, and tools with one simple, easy-to-use platform that empowers your team to get more done, faster.

With Smartsheet, you can align your team on strategic initiatives, improve collaboration efforts, and automate repetitive processes, giving you the ability to make better business decisions and boost effectiveness as you scale. 

When you wear a lot of hats, you need a tool that empowers you to get more done in less time. Smartsheet helps you achieve that. Try free for 30 days, today .

Connect your people, processes, and tools with one simple, easy-to-use platform.


Supported by

Nvidia, Powered by A.I. Boom, Reports Soaring Revenue and Profits

The Silicon Valley company was again lifted by sales of its artificial intelligence chips, but it faces growing competition and heightened expectations.

  • Share full article

A display about Nvidia’s Blackwell platform dwarfs Jensen Huang as he presents it from a stage.

By Don Clark

Reporting from San Francisco

Nvidia, which makes microchips that power most artificial intelligence applications, began an extraordinary run a year ago.

Fueled by an explosion of interest in A.I., the Silicon Valley company said last May that it expected its chip sales to go through the roof. They did — and the fervor didn’t stop, with Nvidia raising its revenue projections every few months. Its stock soared, driving the company to a more than $2 trillion market capitalization that makes it more valuable than Alphabet, the parent of Google.

On Wednesday, Nvidia again reported soaring revenue and profits that underscored how it remains a dominant winner of the A.I. boom, even as it grapples with outsize expectations and rising competition.

Revenue was $26 billion for the three months that ended in April, surpassing its $24 billion estimate in February and tripling sales from a year earlier for the third consecutive quarter. Net income surged sevenfold to $5.98 billion.

Nvidia also projected revenue of $28 billion for the current quarter, which ends in July, more than double the amount from a year ago and higher than Wall Street estimates.

“We are fundamentally changing how computing works and what computers can do,” Jensen Huang, Nvidia’s chief executive, said in a conference call with analysts. “The next industrial revolution has begun.”

Nvidia’s shares, which are up more than 90 percent this year, rose in after-hours trading after the results were released. The company also announced a 10-for-1 stock split.

Nvidia, which originally sold chips for rendering images in video games, has benefited after making an early, costly bet on adapting its graphics processing units, or GPUs, to take on other computing tasks. When A.I. researchers began using those chips more than a decade ago to accelerate tasks like recognizing objects in photos, Mr. Huang jumped on the opportunity. He augmented Nvidia’s chips for A.I. tasks and developed software to aid developments in the field.

The company’s flagship processor, the H100, has enjoyed feverish demand to power A.I. chatbots such as OpenAI’s ChatGPT. While most high-end standard processors cost a few thousand dollars, H100s have sold for anywhere from $15,000 to $40,000 each, depending on volume and other factors, analysts said.

Colette Kress, Nvidia’s chief financial officer, said on Wednesday that it had worked in recent months with more than 100 customers that were building new data centers — which Mr. Huang calls A.I. factories — ranging from hundreds to tens of thousands of GPUs, with some reaching 100,000. Tesla, for example, is using 35,000 H100 chips to help train models for autonomous driving, she said.

Nvidia will soon begin to ship a powerful successor to the H100, code-named Blackwell, which was announced in March. Demand for the new chips already appears to be strong, raising the possibility that some customers may wait for the speedier models rather than buy the H100. But there was little sign of such a pause in Nvidia’s latest results.

Ms. Kress said demand for Blackwell was well ahead of supply of the chip, and “we expect demand may exceed supply well into next year.” Mr. Huang added that the new chips should be operating in data centers late this year and that “we will see a lot of Blackwell revenue this year.”

The comments may ease fears of a slowdown in Nvidia’s momentum.

“Lingering concerns investors had in the short term regarding an ‘air bubble’ for GPU demand seem to have vanished,” Lucas Keh, an analyst at the research firm Third Bridge, said in an email.

Wall Street analysts are also looking for signs that some richly funded rivals could grab a noticeable share of Nvidia’s business. Microsoft, Meta, Google and Amazon have all developed their own chips that can be tailored for A.I. jobs, though they have also said they are boosting purchases of Nvidia chips.

Traditional rivals such as Advanced Micro Devices and Intel have also made optimistic predictions about their A.I. chips. AMD has said it expects to sell $4 billion worth of a new A.I. processor, the MI300, this year.

Mr. Huang frequently points to what he has said is a sustainable advantage: Only Nvidia’s GPUs are offered by all the major cloud services, such as Amazon Web Services and Microsoft Azure, so customers don’t have to worry about getting locked into using one of the services because of its exclusive chip technology.

Nvidia also remains popular among computer makers that have long used its chips in their systems. One is Dell Technologies, which on Monday hosted a Las Vegas event that featured an appearance by Mr. Huang.

Michael Dell, Dell’s chief executive and founder, said his company would offer new data center systems that packed 72 of the new Blackwell chips in a computer rack, standard structures that stand a bit taller than a refrigerator.

“Don’t seduce me with talk like that,” Mr. Huang joked. “That gets me superexcited.”

Explore Our Coverage of Artificial Intelligence

News  and Analysis

OpenAI said that it has begun training a new flagship A.I. model  that would succeed the GPT-4 technology that drives its popular online chatbot, ChatGPT.

Elon Musk’s A.I. company, xAI, said that it had raised $6 billion , helping to close the funding gap with OpenAI, Anthropic and other rivals.

Google’s A.I. capabilities that answer people’s questions have generated a litany of untruths and errors  — including recommending glue as part of a pizza recipe and the ingesting of rocks for nutrients — causing a furor online.

The Age of A.I.

After some trying years during which Mark Zuckerberg could do little right, many developers and technologists have embraced the Meta chief  as their champion of “open-source” A.I.

D’Youville University in Buffalo had an A.I. robot speak at its commencement . Not everyone was happy about it.

A new program, backed by Cornell Tech, M.I.T. and U.C.L.A., helps prepare lower-income, Latina and Black female computing majors  for A.I. careers.

Publishers have long worried that A.I.-generated answers on Google would drive readers away from their sites. They’re about to find out if those fears are warranted, our tech columnist writes .

We couldn’t find any results matching your search.

Please try using other words for your search or explore other sections of the website for relevant information.

We’re sorry, we are currently experiencing some issues, please try again later.

Our team is working diligently to resolve the issue. Thank you for your patience and understanding.

News & Insights


Banco Comercial Português Unveils Q1 2024 Financial Report

June 01, 2024 — 09:07 am EDT

Written by TipRanks European Newsdesk for TipRanks  ->

Banco Comercial Portugues ( GB:0RJN ) has released an update.

Banco Comercial Português, S.A. has released its first quarter report and accounts for 2024, detailing the financial performance and strategic initiatives of the BCP Group. Key highlights, financial results, and governance issues are outlined, alongside a review of the strategic plan for 2021-2024. The report also provides insight into the bank’s business model and the regulatory and economic environment in which it operates.

For further insights into GB:0RJN stock, check out TipRanks’ Stock Analysis page .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

TipRanks logo

More Related Articles

This data feed is not available at this time.

Sign up for the TradeTalks newsletter to receive your weekly dose of trading news, trends and education. Delivered Wednesdays.

To add symbols:

  • Type a symbol or company name. When the symbol you want to add appears, add it to My Quotes by selecting it and pressing Enter/Return.
  • Copy and paste multiple symbols separated by spaces.

These symbols will be available throughout the site during your session.

Your symbols have been updated

Edit watchlist.

  • Type a symbol or company name. When the symbol you want to add appears, add it to Watchlist by selecting it and pressing Enter/Return.

Opt in to Smart Portfolio

Smart Portfolio is supported by our partner TipRanks. By connecting my portfolio to TipRanks Smart Portfolio I agree to their Terms of Use .


  1. The Financial Analysis for a Small Business Plan

    The financial analysis section should be based on estimates for new businesses or recent data for established businesses. It should include these elements: Balance sheet: Your assumed and anticipated business financials, including assets, liabilities, and equity. Cash-flow analysis: An overview of the cash you anticipate will be coming into ...

  2. How to Write the Financial Section of a Business Plan

    Use the numbers that you put in your sales forecast, expense projections, and cash flow statement. "Sales, lest cost of sales, is gross margin," Berry says. "Gross margin, less expenses, interest ...

  3. Financial Analysis: Definition, Importance, Types, and Examples

    Financial analysis is the process of evaluating businesses, projects, budgets and other finance-related entities to determine their performance and suitability. Typically, financial analysis is ...

  4. How to Write a Great Business Plan: Financial Analysis

    Most business plans include at least five basic reports or projections: Balance Sheet: Describes the company cash position including assets, liabilities, shareholders, and earnings retained to ...

  5. How To Conduct Financial Analysis for Your Company

    How to do a financial analysis. 1. Collect your company's financial statements. Financial analysis helps you identify trends in your business's performance. To get the best insights, compare your business performance over time. Gather your recent financial statements, including your balance sheets, income statements, and cash flow statements.

  6. How to Conduct a Strategic Financial Analysis for Your Business

    Here are the five steps you'll want to take when conducting a strategic analysis of your financial statements. 1. Compare your forecast to your actuals monthly. So, if you're reviewing your business financials regularly, you're off to a good start. But to get even more value out of that financial review, you need to start comparing your ...

  7. The Complete Guide to Creating a Financial Analysis

    Income Statement . The income statement reports the company's financial performance over a chosen period to highlight its profitability. It can also help predict future performance and cash flow. Businesses that use a card reader at POS systems will need to show the associated charges on their income statement. The same is true for any company that regularly handles credit card processing or ...

  8. What is Financial Analysis? Understanding the Fundamentals

    Financial analysis refers to the process of examining financial data to assess the financial health and performance of a business. When conducting a financial analysis, your business will be assessing the following performance criterion: - Profitability. - Liquidity. - Solvency.

  9. Business Plan Essentials: Writing the Financial Plan

    The financial section of your business plan determines whether or not your business idea is viable and will be the focus of any investors who may be attracted to your business idea. The financial section is composed of four financial statements: the income statement, the cash flow projection, the balance sheet, and the statement of shareholders ...

  10. How to Write a Financial Plan: Budget and Forecasts

    Financial ratios and metrics. With your financial statements and forecasts in place, you have all the numbers needed to calculate insightful financial ratios. While including these metrics in your plan is entirely optional, having them easily accessible can be valuable for tracking your performance and overall financial situation.

  11. How to Prepare a Financial Plan for Startup Business (w/ example)

    Whether creating a financial plan from scratch for a business venture or just modifying it for an existing one, here are the key components to consider including in your startup's financial planning process. ... Break-even analysis is a startup or small business accounting practice used to determine when a company, product, or service will ...

  12. Financial Statement Analysis: How It's Done, by Statement Type

    Financial statement analysis is the process of reviewing and evaluating a company's financial statements (such as the balance sheet or profit and loss statement), thereby gaining an understanding ...

  13. Basics Of A Business Plan Financials Section

    A good business plan is an entrepreneur's best friend. It's an indispensable document, and every section matters, from the executive summary to the market analysis to the appendix; however, no ...

  14. 6 Elements of a Successful Financial Plan for a Small Business

    A business financial plan typically has six parts: sales forecasting, expense outlay, a statement of financial position, a cash flow projection, a break-even analysis and an operations plan. A good financial plan helps you manage cash flow and accounts for months when revenue might be lower than expected. It also helps you budget for daily and ...

  15. Financial Section of Business Plan

    Generally, the financial section is one of the last sections in a business plan. It describes a business's historical financial state (if applicable) and future financial projections. Businesses include supporting documents such as budgets and financial statements, as well as funding requests in this section of the plan. The financial part of ...

  16. Writing a Business Plan—Financial Projections

    The financial section of your business plan should include a sales forecast, expenses budget, cash flow statement, balance sheet, and a profit and loss statement. Be sure to follow the generally accepted accounting principles (GAAP) set forth by the Financial Accounting Standards Board, a private-sector organization responsible for setting ...

  17. Financial Analysis: What is it, Types, Objectives, Limitations & Tools

    Objectives of financial analysis. Financial analysis helps to assess your enterprise's financial performance, make informed decisions, identify strengths and weaknesses, plan for the future, communicate effectively with stakeholders, and ensure compliance with regulations.

  18. Write your business plan

    Traditional business plans use some combination of these nine sections. Executive summary. Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location.

  19. Financial Analysis

    Financial analysis is a systematic examination of a company's financial statements, ratios, and other relevant data to evaluate its financial performance, identify strengths and weaknesses, and make informed decisions about investments, business operations, and financing activities. Financial analysis plays a critical role in decision-making ...

  20. Example of Financial Analysis for Business Plan: Basic Guide

    Creating a financial analysis for business plan is an easy process with the proper tools and resources. A typical financial analysis includes budgeting, cash flow analysis, performance evaluation, debt obligations, cost-benefit analyses, and financial modeling. To help make this process simpler, here is a template that businesses can use to ...

  21. Business Plan: What It Is, What's Included, and How to Write One

    Business Plan: A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a ...

  22. Business Plan Financial Projections

    There are three main financial statements that you will need to include in your business plan financial projections: 1. Income Statement Projection. The income statement projection is a forecast of your company's future revenues and expenses. It should include line items for each type of income and expense, as well as a total at the end.

  23. How Financial Analysis Can Boost Your Business Growth

    Financial analysis is essential for improving business performance, planning future strategies, and communicating value to stakeholders. It can help you identify strengths and weaknesses, monitor ...

  24. Financial Analytics: Why it matters for your business?

    Importance of Financial Analytics. Financial analytics is essential for businesses because it provides a data-driven approach to decision-making. By analyzing financial data, businesses can identify areas of inefficiency, optimize financial performance, and make informed decisions about investments and resource allocation.

  25. What's the Best Software for Financial Planning and Analysis?

    Float. One unique tool that I recommend to entrepreneurs for financial planning and analysis is Float. Float is a cash-flow forecasting software that helps businesses predict their future cash ...

  26. What Is Financial Forecasting? (Definition, Methods)

    Financial forecasting is the practice of predicting future business outcomes by analyzing past data and variables. Whether a financial forecast focuses on short- or long-term objectives, teams can always adjust the forecast by adding additional data as it becomes available. AI technology has streamlined the process with automation capabilities ...

  27. Free Excel Balanced Scorecard Templates & Examples

    Strategic Business Plan Template. Outline the direction and objectives for your business with a strategic business plan template. Customizable sections include market analysis, financial planning, product development, and risk factors to help guide decision-making.

  28. How To Start A Business In 11 Steps (2024 Guide)

    The best way to accomplish any business or personal goal is to write out every possible step it takes to achieve the goal. Then, order those steps by what needs to happen first. Some steps may ...

  29. Nvidia, Powered by A.I. Boom, Reports Soaring Revenue and Profits

    The company reported revenue of $26 billion in its latest quarter, tripling its sales from a year earlier. Jim Wilson/The New York Times. Nvidia, which makes microchips that power most artificial ...

  30. Banco Comercial Português Unveils Q1 2024 Financial Report

    Banco Comercial Português, S.A. has released its first quarter report and accounts for 2024, detailing the financial performance and strategic initiatives of the BCP Group. Key highlights ...