theatre company business plan

How to Start a Theatre Company

While motion pictures and television dominate much of the American entertainment industry, millions of people still enjoy live theatrical productions. Broadway alone attracted 13.27 million people in 2016-2017.

Theatre companies present plays and theatrical productions for live audiences. Some companies offer shows only at a specific theatre, which the company may own. Other companies tour to different theatres, putting on performances in many cities.

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Start a theatre company by following these 10 steps:

• Plan your Theatre Company
• Form your Theatre Company into a Legal Entity
• Register your Theatre Company for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Theatre Company
• Get the Necessary Permits & Licenses for your Theatre Company
• Get Theatre Company Insurance
• Define your Theatre Company Brand
• Create your Theatre Company Website
• Set up your Business Phone System

We have put together this simple guide to starting your theatre company. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Theatre Company Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Find a Domain Now

Powered by godaddy.com, what are the costs involved in opening a theatre company.

Although putting on a live performance involves a lot of work, it’s possible to start a theatre company with little upfront capital—if people are willing to donate their time for rehearsals and performances. If people aren’t willing to donate their time, starting a theatre company might not be financially feasible.

Third Angel , for instance, couldn’t afford to pay its performers until the theatre company’s second year. Even then, the company could only afford to pay people for performance days. It wasn’t until the company’s fourth year that everyone started getting a weekly wage from the company.

Assuming performers, directors and stage crew are willing to donate their time at first, the other potential startup costs can be kept extremely low:

• props and costumes can be made from items people already have or materials purchased second-hand
• rehearsals can be held in homes, parks, coffee shops, library conference rooms or any available public place
• performances can often be held in certain venues for free or a split of the ticket sales

What are the ongoing expenses for a theatre company?

The ongoing expenses for a theatre company are sizable. They include employees’ salaries, prop creation and costuming costs, building maintenance (if a company has a building), and the price of new scripts, among other costs.

Who is the target market?

A theatre company’s ideal customer is someone who enjoys live productions and has discretionary income. Such a person will be interested in seeing plays, and they’ll be able to afford to go to several shows each season.

While ticket sales usually account for just a portion of a theatre company’s revenue, the number of tickets sold may affect a theatre company’s ability to raise funding through other means. Therefore, getting people to pay for tickets is important even if a theatre relies on other funding.

How does a theatre company make money?

Most theatre companies have several streams of revenue. These frequently include:

• ticket sales
• donations from benefactors
• grants from government and nonprofit organizations
• merchandise sales

From 1990 through 2004, the National Endowment for the Arts reports that most nonprofit theatres received between $200,000 and $400,000 annually in contributions. Because it’s much more difficult to get donations and grants as a for-profit business, the majority of theatre companies are registered 501(c)3 nonprofits.

While a few Broadway shows command over $200 per ticket, the average theatre company charges much less. They often charge between $10 and $45 per ticket , with $10 and $15 tickets being special deals.

How much profit can a theatre company make?

The National Endowment for the Arts found that most theatres brought in between $800,000 and $1 million annually. This revenue included all funding sources.

How can you make your business more profitable?

Theatre companies can add additional revenue sources and increase their profits by putting on classes and renting their facility (if they have a building). Many companies offer acting classes and camps for youth. Churches and businesses may be interested in renting a large space that has a stage and seating.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

One crucial aspect that cannot be overlooked when starting your theatre company is the importance of establishing a solid business foundation. While sole proprietorships and partnerships are the most common entity types for small businesses, they're a far less stable and advantageous option than LLCs.

This is because unincorporated business structures (i.e., sole proprietorships and partnerships) expose you as an owner to personal liability for your business's debts and legal actions, while LLCs protect you by keeping your personal assets separate from your business's liabilities.

In practice, this means that if your theatre company were to face a lawsuit or incur any debts, your savings, home, and other personal assets could not be used to cover these costs. On top of this, forming your business as an LLC also helps it to appear more legitimate and trustworthy.

More than 84% of our readers opt to collaborate with a professional LLC formation service to kickstart their venture. We've negotiated a tailored discount for our readers, bringing the total down to just $29.

Form Your LLC Now

Note: If you're interested in more information before getting started, we recommend having a look at our state-specific How to Start an LLC guide (DIY) or our in-depth Best LLC Services review (for those opting for a professional service).

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a theatre company. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A theatre company often has its own building or space. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a theatre company.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your theatre company will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Theatre Company needs and how much it will cost you by reading our guide Business Insurance for Theatre Company.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a theatre company

In most cities, theatre-lovers are a close-knit community. Becoming plugged in with this community by attending performances and fundraisers is one of the best ways to promote a theatre company. The relationships built through networking can help a company secure donations from benefactors, which can help fund a company before ticket sales offer any revenue.

How to keep customers coming back

The scripts that a theatre company chooses have a great effect on the company’s ability to attract audiences. Both fresh scripts that address current issues and well-loved classics (e.g. Shakespeare) can draw audiences, as long as they’re well-written. Even if a great script costs more than another one, money used to pay for an outstanding script is often well-invested.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Anyone who is passionate about theatre but also has a strong business mind may be well-suited for running a theatre company. A love for theatre is necessary because starting a theatre company is hard work and frequently doesn’t return a profit for several years. Being well-versed in running a business helps keep a company financially viable.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a theatre company?

Running a theatre company involves a lot of work, including:

• booking tours
• marketing shows
• raising funds and finding donors
• scheduling and running rehearsals
• creating props
• getting press exposure
• actually putting on performances

Because there is so much to do, it is helpful to divide roles up among a theatre company’s members.

What are some skills and experiences that will help you build a successful theatre company?

Successfully running a theatre company requires a great deal of knowledge and diverse skill set, which is why theatre companies frequently have teams behind them. In addition to the artistic knowledge that putting on a performance requires, business owners must also know how to find and apply for grants, develop a budget, manage employees, run a nonprofit organization and much more.

There are several ways for business owners to learn some of these skills:

• The American Theater Wing offers networking opportunities and internships
• Many local theatre also offer internships
• The American Theater Wing also has a series of online videos that cover different aspects of theatre
• The American Association of Community Theater (AACT) has many online resources that discuss the business side of running a theatre company
• The AACT also puts on a Community Theater Management Conference

Several books have also been written on starting and running theatres. A few titles that have valuable insights include Theatre Management , How to Start Your Own Theater Company and Building the Successful Theater Company .

What is the growth potential for a theatre company?

How a theatre company grows depends on its business model.

Theatre companies that have a building to host performances can grow by adding more shows and bringing in more touring groups. For example, The Theater Company  typically offers six different shows, and each performance had its own cast and crew.

Touring theatre companies that don’t have a building grow by booking more performances and larger venues. They might start in small venues that hold 100 people or less, and then eventually be able to book major performance spaces almost every weekend.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a theatre company?

Offering a stake in a theatre company can help entice people to volunteer their time during the company’s first few years. Many people who love the theatre understand that companies frequently aren’t profitable in the first few years. They may be willing to work for free in exchange for the opportunity to do something they love and possibly make some money in coming years.

How and when to build a team

As mentioned, starting a theatre company requires a lot of work, which is often done by a team. Most theatre companies start with a team, even if it’s just a small group of individuals, who are able to handle essential tasks. They normally delay adding more members for several years until they’re more established and have stable revenue.

Useful Links

Industry opportunities.

• American Theatre Wing
• American Association of Community Theatre
• Shakespeare Theatre Association

Real World Examples

• The Brazos Valley’s Premiere Home of Musical Theatre
• Hannon Theatre Company

Further Reading

• How to start a Theatre Company
• 1 5 Tips for setting up a theatre company
• Starting a Theater Company: Why you failed and getting people focused

Have a Question? Leave a Comment!

• Sample Business Plans
• Entertainment & Media

Theater Business Plan

The popularity of theater remains intact for the immersive entertainment experience it offers. It is indeed a rewarding business if it continues to evolve with emerging trends.

Anyone can start a theater but it takes a visioned entrepreneur to turn it into a lucrative business opportunity. A detailed business plan can help you get started, raise funds and stay profitable.

Need help writing a business plan for your theater? You’re at the right place. Our theater business plan template will help you get started.

Free Business Plan Template

Download our free theater business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How To Write A Theater Business Plan?

Writing a theater business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your theater, its location, when it was founded, the type of theater (E.g., single-screen theater, multiplex, art theaters, micro theater), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Theater Services: Highlight the theater services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include theater, concession stand services, and private screening as services and mention enhanced viewing experience and luxury setting as some of your USPs.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Multiplex theater
• IMAX theater
• Drive-in theater
• Art house theater
• Microcinema
• Describe the legal structure of your theater, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of founders or owners at your theater company. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established theater service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, families, young adults, and audiences of niche tastes would be the ideal target audience for a regular multiplex theater.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the movie theater industry is $8.7 billion dollars huge. It is therefore crucial to outline your obtainable market size and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your theater services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, IMAX technologies and luxury movie experience have a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your theater company, such as theater registration, copyright and licensing requirements, age restriction compliances, alcohol permits, environmental regulations, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your theater business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Movie screening services
• Food and Beverages ( concession stands)
• Private screening
• Special screenings
• Cold drinks
• Alcoholic Beverages
• Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.This may include the ultimate screening experience, cleanliness, comfortable seating, customer service, and training of staff.
• Additional Services: Mention if your theater company offers any additional services. You may include services like, special screenings, midnight screenings, organizing film festivals, etc

In short, this section of your theater plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, luxury seating, advanced movie screening experience, exceptional sound and video quality, and fresh and healthy food could be some of the great USPs for a luxury multiplex theater.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your theater services and stay competitive in the local market. You can mention any discounts and offers you plan on offering to attract new viewers to your theater.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—print marketing, social media marketing, Google ads, email marketing, and content marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include introducing special offers, online ticketing, gift cards and vouchers, group packages, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, birthday rewards, discounts on annual membership, engaging them through special events, etc.

Overall, this section of your movie theater business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your theater, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your theater staffing requirements, including the number of employees or staff needed. A movie theater requires box office attendants, ushers, projectionists, security personnel, and concession stand attendees. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your theater. Your operational processes may include selling tickets, maintaining concession stands, screening movies, organizing events, cleaning and maintenance, and training theater staff.
• Equipment & Machinery: Include the list of equipment and machinery required for the theater, such as screens, audio-visual technology, accessibility equipment, cleaning and maintenance equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your theater’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your theater company, and describe their roles and responsibilities in successfully running the business.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

This section should describe the key personnel for your theater services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your theater’s assets, liabilities, and equity.
• Financing Needs : Calculate costs associated with starting a theater, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the theater industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your theater business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample theater business plan will provide an idea for writing a successful theater plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our theater business plan pdf .

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Frequently Asked Questions

Why do you need a theater business plan.

A business plan is an essential tool for anyone looking to start or run a successful theater business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your theater company.

How to get funding for your theater business?

There are several ways to get funding for your theater business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

How detailed should the financial projections be in my theater business plan?

The level of detail of the financial projections of your theater business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a theater business plan include?

The following are the key components your theater business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good theater business plan help me secure funding?

Indeed. A well-crafted theater business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a theater business plan?

Marketing strategy is a key component of your theater business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to start a theatre company

For many Theatremakers, a big career goal may be to have your own theatre company. While this might feel like a distant dream, something you’ll get to when you’re further into your career with a lot more experience, it doesn’t have to be.

Of course, you might want to start small - think fringe theatre rather than the West End - but if you have a strong idea for a company and believe it could fill a gap that no one else is covering, starting your own theatre company doesn’t have to be a dream you save for much later in your career.

So you’ve decided you’re ready to start a theatre company? Great! But where do you begin? What do you need to know from a legal perspective? How do you create a business plan? Where should you market your shows?

Artistic Directors of the Future has produced some really helpful videos as part of the Bite-size series that answer all of these questions and more. Keep reading to watch a sample of this series, or if you’re from a Black, Asian or ethnically diverse background, you can become a member of Artistic Directors of the Future for free to access the series in full.

Understanding legal structures

It’s really important to choose the right legal structure for your theatre company, otherwise it can end up preventing you from accessing the funding you need. Solicitor Keith Arrowsmith, who provides legal advice for individuals, organisations and funders in the creative sector, takes you through how to choose the right structure and where to start with making this key decision.

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You might want to also read: How to become a freelancer in theatre

Introduction to business planning

Creating a business plan from scratch can feel like a very daunting task. Executive Director of Tamasha Valerie Synmoie breaks it down into what you might need for the first three years. Find out what a business plan is, why you need one, what to include, and where to look for further help.

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Find definitions for theatre language and terms here

Marketing your company

Once you’ve set up your theatre company, how do you spread the word and encourage audiences to your shows? Courtney Glymph and Chris O’Gorman from YourStoryPR talk through the fundamentals of marketing and PR, including strategy, branding, media platforms and messaging.

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If you’re interested in theatre marketing, check out our blog post: What does a Theatre Marketer do?

Writing ACE funding applications

When starting your theatre company, you will need to think about how to fund the company and its productions. Producer, Spoken Word Artist and Loop Vocalist Koko Brown shares some tips on how to navigate Arts Council England funding applications, from creating your account to setting a budget and writing your application.

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To learn more about funding, you can read our blog posts on funding in Scotland or what a Theatre Fundraiser does . Or find all funding opportunities on Get Into Theatre here .

Published: 5 November 2021

Blog photo: Pexels

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Opening a Theatre Company: A Comprehensive Guide

Main Sections In This Post Steps To Starting A Theatre Company Points to Consider Resources Knowledge Is Power Featured Video

This guide provides insights into running a theatre company, offering a comprehensive step-by-step plan for setting up and managing your business.

Additionally, discover valuable industry resources for a successful startup and ongoing operations. Bookmark for reference and share to support fellow theatre enthusiasts!

Let’s get started with the steps.

Steps to Starting a Theatre Company

Below are the steps to starting a theatre company.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Theatre Company Overview
• Researching Your Theatre Company
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Theatre Company Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1.  An Overview of What You’re Getting Into

Is Starting a Theatre Company the Right Step for You?

Passion: A Key Factor for Success

There is a key factor to succeeding in the theatre business, and that factor is you!

Understanding Your Passion

Understanding how you feel about owning and running a theatre company is important.

Passion Fuels Success

Passion is a crucial element for success in your own theatre business.

It’s the driving force you need. When you’re passionate about your theatre venture, problems arise, and you seek solutions. Without it, you’ll look for a way out.

Evaluate Your Passion

How passionate are you about owning your own theatre company?

A Thought Experiment

Let’s look at an interesting perspective:

Imagine doing anything you want without restrictions and enough financial support to last you for the rest of your life.

Money has nothing to do with how you’ll spend the rest of your life.

The Crucial Question

In this situation, would you start a theatre company?

Passionate and Right Direction

If your answer is yes, it shows that you are passionate about owning and operating a theatre company and are heading in the right direction.

Discover Your Calling

However, if your answer is no, it prompts another question:

Alternate Aspirations

What would you prefer to do instead? Perhaps, you should pursue that path instead.

In Conclusion

In summary, you need to be passionate about the theatre business you are starting.

Your passion will fuel your success and guide you on this theatrical journey.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Theatre Company

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Theatre Company

A theatre company focuses on producing and presenting live performances to an audience.

This type of business encompasses a range of theatrical productions, from plays and musicals to improvisational comedy and dance performances.

Managing such a business requires coordination between artists, technicians, administrators, and marketers to ensure that shows are artistically significant and financially viable.

Day-to-Day Tasks in Running a Theatre Company

Managing a theatre company involves a variety of tasks:

• Selecting and Producing Plays : This involves reading scripts, choosing which ones to produce, and organizing the resources for the show.
• Coordinating Rehearsals : Ensuring all actors, directors, and technicians are available and prepared for rehearsals.
• Marketing and Promotions : Advertising upcoming shows, selling tickets, and managing public relations.
• Facility Management : Taking care of the theater’s maintenance, cleanliness, and safety.
• Financial Management : Keeping track of the company’s income and expenses and making sure bills are paid on time.

Points to Succeed in Operating a Theatre Company

• Building a Customer Base : Cultivate loyal audiences through membership programs, discounts, and consistent, high-quality productions.
• Managing Staff : Maintaining clear communication with everyone involved in a production is essential, from actors to technicians.
• Managing Cash Flow : Ensure that the funds can cover expenses, especially during off-peak seasons.
• Cost Efficiency : Find ways to cut costs without compromising on the production’s quality or the audience’s experience.
• Adapting to Change : The theatre industry evolves, as do business processes and technology. Staying flexible and open to new methods can set a theatre company apart.
• Handling Revenue Fluctuations : Having a financial buffer or alternative revenue streams is crucial, especially as ticket sales can vary from one production to another.
• Navigating Competition : Recognize what makes your theatre unique and market it effectively. Collaborate when possible and learn from competitors.

Meeting Customer Expectations

Customers, or in this case, the audience, expect a captivating experience when they visit a theatre.

This involves high-quality performance, excellent customer service, comfortable seating, a clean environment, and easy ticket-purchasing processes.

By consistently delivering on these expectations, a theatre company can foster loyalty among its patrons and ensure repeat business.

b.) Theatre Company Models

Certainly, here’s the revised format with a new line after each heading:

Types of Theatre Company Setups and Their Business Models

Community Theatre

Local actors, often volunteers, come together to put on performances. These productions are typically budget-friendly and rely heavily on community support and ticket sales.

Repertory Theatre

A set group of actors performs several plays in rotation over a season. This model offers variety and can help maintain consistent audience attendance.

Educational Theatre

Associated with schools and universities, these theatres provide students with hands-on experience in the performing arts. Revenue sources include ticket sales, school funding, and alumni donations.

Commercial Theatre

Focused on mainstream, large-scale productions with the potential for high returns. These theatres often produce popular shows and musicals. Ticket sales, sponsorships, and merchandise are primary revenue streams.

Experimental or Fringe Theatre

This setup emphasizes innovative, unconventional performances. Often operated on tighter budgets, they rely on ticket sales, grants, and a dedicated audience seeking unique theatrical experiences.

Touring Theatre

Companies that travel from one location to another, presenting their shows. Revenue is generated from ticket sales in multiple locations, but they must also manage the challenges of travel expenses.

Dinner Theatre

Combining dining with a theatrical performance, this model can draw consistent crowds looking for an all-in-one entertainment experience. They earn from both ticket sales and food and beverage services.

Choosing the Right Business Model

Choosing the right business model from the beginning is crucial, as switching your model later is more challenging.

Identifying a profitable and high-demand niche for your theatre company is essential.

c.) Making Your Theatre Company stand out

Unique Productions

Consider staging original plays or adaptations not commonly found in other theatres. This can draw an audience curious about fresh narratives.

Interactive Experiences

Offer immersive theatre where the audience plays a role or interacts with the performers, creating a memorable experience.

Diverse Cast and Crew

Showcase diversity in your selections, both in terms of the stories told and the people telling them. It reflects a varied audience and offers multiple perspectives.

Engaging Workshops

Host workshops with renowned actors, directors, or playwrights. Not only does this provide an educational aspect, but it also draws enthusiasts to your theatre.

Sustainability Initiatives

Implement eco-friendly practices in your operations. From recycled sets to energy-efficient lighting, show your commitment to the environment.

Technology Integration

Use augmented reality (AR) or virtual reality (VR) to enhance performances, making them more modern and appealing to tech-savvy audiences.

Themed Nights

Organize special-themed performances or post-show discussions, drawing in those with specific interests related to the play’s topic.

d.) Add on Ideas for a theatre company Business

Membership Programs

Offer exclusive perks, discounts, or early access to loyal members, encouraging repeat visits.

Merchandising

Sell merchandise related to popular shows, like t-shirts , posters, or even scripts, providing an additional revenue stream.

Digital Streaming

Allow audiences worldwide to watch performances through live streaming or on-demand options.

Pop-Up Performances

Organize surprise shows in public spaces or unique venues, creating buzz and drawing attention to your theatre.

Food and Beverage Services

Introduce themed drinks or snacks that resonate with the current performance, enhancing the overall experience.

Behind-the-Scenes Tours

Give patrons a glimpse of what happens backstage, including set design, costume creation, and rehearsals.

Collaborations with Local Artists

Host art exhibitions or musical performances in your lobby or during intermissions, offering varied entertainment to your audience.

Virtual Workshops

Offer online acting, scriptwriting, or set design classes, allowing enthusiasts to learn from the comfort of their homes.

e.) Questions You Need to Consider for Your Theatre Company

Preparing for Your Theatre Company: Key Questions

Business Model Selection

What type of theatre company model are you considering?

Handling the Work

Will you handle all the work personally, or are you looking to hire employees?

Management Choices

Do you intend to manage your theatre company actively, or are you considering hiring a dedicated manager?

Partnerships and Investments

Are you interested in seeking partners or investors to fund or support your venture?

Operating Base Do you envision starting a home-based theatre company, or do you aim to operate from a commercial location?

Physical vs. Online Presence

If applicable, are you leaning towards a physical brick-and-mortar setup or an online theatre platform?

Growth and Vision

Have you mapped out your company’s growth? What are your long-term goals for expansion and sustainability?

Audience Engagement

How do you plan to attract and retain your audience? Are there specific marketing or outreach strategies you have in mind?

Content Selection

How will you choose the plays or performances to showcase? Will you focus on classics, contemporary pieces, or original works?

Financial Planning

Have you drafted a budget and financial forecast? Are you prepared for fluctuating revenue patterns common in the theatre industry?

Community Involvement

How do you plan to engage with the local community? Will you offer workshops, school programs, or other outreach activities?

By contemplating these questions, you’ll be better equipped to navigate the multifaceted world of the theatre business. Making informed decisions can set the stage for a successful and enduring enterprise.

f.) Pros and Cons of Owning a Theatre

Pros of Running a Theatre

Be Your Own Boss

Stepping into the world of theatre ownership means taking charge and steering your business toward your envisioned success.

Decision-Making Autonomy

With no one to answer to, you can make executive decisions, leading your company in the direction you find best.

Creative Freedom

Theatre is an art form. Owning a theatre company gives you a canvas to paint your vision and bring innovative ideas to life.

Financial Upsides

A well-managed and successful theatre can generate impressive revenue streams.

Set Your Schedule

With a capable team, you can determine when you work, allowing for a work-life balance tailored to your needs.

Customize Your Workspace

From the stage design to the lobby ambiance, you can craft every detail of your working environment.

Direct Community Engagement

A theatre company is a cornerstone for cultural engagement. This gives you a chance to shape community interactions and make lasting impacts.

Diverse Collaborations

From playwrights to musicians, your theatre company can collaborate with various artists, offering varied content to your audience.

Cons of Running a Theatre

Ownership of Challenges

Any minor or major hiccups fall squarely on your shoulders, demanding solutions.

Inconsistent Paydays

Regular income might be a luxury, especially in the beginning or during slow seasons.

Initial Hurdles

Setting up a theatre business comes with its challenges, from securing licenses to marketing the first show.

Audience Attraction and Retention

Building a loyal audience base requires consistent effort and top-notch performances.

Extended Commitment

During certain productions or seasons, you might burn the midnight oil more often than you’d like.

Success-Related Stress

Every business carries the weight of expectation. Theatre, being public-facing, can amplify this pressure.

Heavy Initial Outlays

A theatre requires significant investments, from property to equipment and initial productions.

Evolving Trends

With changing audience preferences and technological advances, staying updated is a must.

Potential Business Failures

Every venture comes with its risks. Despite all efforts, success isn’t guaranteed.

Talent Retention

The theatre industry is vibrant and competitive. Holding onto your star performers and crew can be a constant challenge.

For more, see Pros and Cons of Starting a Small Business.

3. Research

Conduct Thorough Research: Your First Step

You must conduct thorough research for the theatre company you intend to open before taking any other action.

With quality information, you will know what you’re getting into. Otherwise, you might find yourself in a situation you don’t expect.

Seek Wisdom from Industry Experts

One way to get the best information is from people experienced in running a theatre company. They are qualified to give you information you can depend on.

Tap into Priceless Insights

The time you spend with them can be priceless and an opportunity to gain insights from their knowledge and years of experience.

Utilize Valuable Resource: Article Guide

I have written an article with ideas to help find the right people to contact and approach them in an acceptable and non-threatening way.

The steps go beyond this post, but I strongly suggest you read the article from the link below to understand what you’re getting into.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Overview: Understanding Your Target Audience for Theatre Company Success

Knowing your target audience yields several benefits for a theatre company.

When you understand your target market, you can tailor offers that truly appeal to potential customers, providing products and services that pique their interest.

By grasping your audience’s preferences, demographics, and desires, you enhance the effectiveness of marketing efforts, boosting customer engagement and loyalty.

This deeper comprehension allows for more focused and strategic business decisions, improving customer satisfaction and sustainable growth.

Target Market Ideas:

• Theater Enthusiasts and Seasoned Patrons
• Families and Parents Seeking Family-Friendly Entertainment
• Students and Academics Interested in Dramatic Arts
• Tourists and Cultural Explorers
• Corporate Clients for Team-Building Events or Entertainment

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Overview of Theatre Company Financials

This section provides insight into a theatre company’s startup costs, recurring expenses, revenue streams, and potential profitability.

Startup Costs:

Initiating a successful theatre company requires an accurate estimation of the initial investment.

This precision ensures the financial flow remains uninterrupted from conceptualization to the first curtain rise.

Underestimating these costs can lead to a financial shortfall, hindering your opening night.

Conversely, overestimating can make potential investors or lenders view your theatre business as high-risk.

Your initial costs will hinge on several factors: the theatre’s capacity, location, whether you opt for new or refurbished stage equipment, the nature of initial productions, and your staffing decisions, among other considerations.

To form an accurate estimate, itemize every requisite, from seating to sound systems, and then ascertain their respective costs.

This diligent research will likely bring up additional considerations to factor into your budget.

For more detailed information, refer to my article on Estimating Startup Costs.

Revenue and Profitability:

Revenue in the theatre world is significantly influenced by the following:

• The appeal and quality of your shows and performances.
• Audience demand for theatrical experiences.
• Effective marketing campaigns that resonate with theatre enthusiasts.

A theatre’s profit isn’t merely ticket sales minus production costs.

It involves a holistic view of the financial landscape, accounting for fixed expenses like rent or mortgage, staffing, maintenance, and other operational overheads.

For your theatre company to truly thrive, the ticket sales and other revenue streams, such as concessions or merchandise, must consistently offset these expenses.

Furthermore, achieving a volume of sales that not only covers costs but also provides a reasonable salary for you and potential returns for investors is imperative.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

Below are three overly simplified sample financial lists that offer a broad perspective on key financial areas for a theatre company business.

SAMPLE Start-Up Costs for a New Theatre in the USA:

• Leasing a Theatre Space: $10,000 – $25,000 (initial deposit and first month)
• Renovations and Upgrades: $5,000 – $15,000
• Seating and Furnishings: $10,000 – $40,000
• Sound and Lighting Equipment: $15,000 – $50,000
• Licensing and Permits: $1,000 – $5,000
• Initial Marketing and Promotion: $2,000 – $10,000
• Initial Production Costs (scripts, costumes, sets): $10,000 – $50,000

Total Estimated Start-Up Costs: $53,000 – $195,000

SAMPLE Monthly Expenses for a Theatre in the USA:

• Lease Payment: $5,000 – $20,000
• Loan Payments: $500 – $5,000
• Employee Salaries (actors, tech crew, front-of-house): $10,000 – $50,000
• Utilities (electricity, water): $1,000 – $3,500
• Maintenance and Repairs: $500 – $2,000
• Marketing and Advertising: $1,000 – $5,000
• Royalties and Licensing Fees: $2,000 – $10,000

Total Estimated Monthly Expenses: $20,000 – $95,500

3. SAMPLE Sales and Profit Outline:

Assuming a moderately sized theatre with a seating capacity of 500 and an average ticket price of $50:

• Ticket Sales: 500 seats x $50/ticket x 4 shows/month = $100,000
• Concessions and Merchandise: Estimated at 10% of ticket sales = $10,000

Total Monthly Revenue: $110,000

Profit: Monthly Revenue of $110,000 – Monthly Expenses (taking an average from above) of $57,750 = $52,250 before taxes and other variable costs.

These illustrative examples provide a framework for understanding the financial aspects of starting a theatre company business.

Making even minor cost adjustments can be the defining factor between success and stagnation. A slight variation in the profit from high-volume sales can significantly impact overall gains.

Additionally, it’s essential to remember that many startups don’t see immediate profits.

Building a consistent customer base, garnering a reputation, and perfecting operations all play pivotal roles in determining the timeframe for profitability.

Your circumstances will invariably differ. Each endeavor is distinctive and influenced by myriad factors.

It’s imperative to conduct thorough research and possibly consult with professionals when determining startup costs, operational expenses, and potential revenue and profit for your theatre company business.

5. Choosing The Right Business Location

Theatre Company Success: Choosing the Right Location

Impact of Location Choice

It can make the difference in whether or not your theatre company succeeds or fails, according to your choice of location.

Avoiding Demand Void

Operating in a location with no demand for what your theatre company offers will lead to failure even before you launch your business.

Finding Balance in Competition

If you open in an area with too much competition, you will struggle to get a share of the theatre market.

Desirable Location Traits

Ultimately, you want a location with demand and acceptable competition.

Balancing Budget and Exposure

Another important point is you need a location that fits your budget.

Operating in a highly populated area offers more exposure, but you must ensure your theatre business will be profitable with the extra expense.

Sales and Cost Considerations

The same goes if you look at it from the opposite side. You might find an inexpensive area to operate from, but will it generate enough ticket sales?

Research for Success

Choosing a location is an important factor in the theatre company’s success. Research it carefully to make an informed decision!

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

Overview: The Importance of a Theatre Company’s Mission Statement

A mission statement is a valuable tool to identify the purpose of your theatre business. It keeps you focused and reminds you of the primary benefits you offer customers and the community.

Examples of Theatre Company Mission Statements:

• “To bring exceptional theatrical experiences to our diverse audience, fostering creativity, and inspiring a love for the performing arts in our community.”
• “Our mission is to celebrate cultural diversity through compelling storytelling, promoting inclusivity, and nurturing emerging talents in the world of theatre.”
• “Dedicated to enriching lives through thought-provoking productions, educational outreach, and collaborations that empower artists and engage audiences.”

For more, see, How To Create a Mission Statement

7. Creating A Unique Selling Proposition (USP)

Overview: The Significance of a Unique Selling Proposition for a Theatre Company

A Unique Selling Proposition (USP) aids in identifying and crafting distinctive elements that set your theatre business apart.

It helps create something special that stands out in the market, attracting customers and setting the company apart from competitors.

Examples of Theatre Company USPs:

• “The only theatre company that exclusively focuses on immersive and interactive productions, creating an unforgettable experience for the audience.”
• “Our theatre company offers a unique blend of classic plays with modern adaptations, appealing to both traditional theatre enthusiasts and contemporary audiences.”
• “A theatre company committed to sustainable practices, utilizing eco-friendly materials and supporting green initiatives to promote environmental awareness through the arts.”

8. Choose a Business Name

Choosing a Memorable Theatre Name

When selecting a name for your theatre company, aim for something catchy and fitting. It should be easy to pronounce and memorable, as business names remain unchanged.

Ensure the name aligns with your brand identity. Furthermore, securing a matching domain name for your online presence is vital, while checking for existing registrations is crucial to avoid conflicts.

30 Theatre Company Name Ideas:

• Enchanting Curtain Productions
• Spotlight Dreamers Theatre
• Stellar Stagecrafters
• The Drama Collective
• Artistic Spotlight Company
• Playful Masquerade Productions
• Whimsical Theater Works
• Creative Act Ensemble
• Theatrical Fusion Performers
• Imagination Junction Productions
• Dramatic Artistry Company
• Lively Expression Players
• Fantasy Realm Theatrics
• Euphoric Curtain Calls
• Dynamic Playwrights Ensemble
• The Magical Footlights
• Applause-Worthy Stages
• Visionary Drama Troupe
• The Curious Playhouse
• Rhythmic Tales Theatre
• The Captivating Cast
• Playful Imagination Players
• Enigmatic Performance Works
• The Spectacle Showroom
• Expressive Storytellers
• Wonderstruck Theatre Co.
• The Pensive Playwrights
• Eloquent Embrace Productions
• Vibrant Act Theater Group
• The Enthralling Encore Company

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

9. Register Your Company

Overview: Ensuring Your Theatre Company’s Legal Compliance

Starting a theatre company requires careful attention to legal considerations to ensure smooth operations and compliance with regulations.

Seeking professional guidance can be beneficial in setting up the business for tax benefits and liability protection.

Below are common registrations, permits, and licenses to be aware of when establishing your theatre company.

Legal Consultation: A Wise Step

Consider consulting with a legal professional to ensure your theatre company is fully compliant and legally sound.

Engaging an expert can help you navigate complex legal matters, ensuring the best setup for tax benefits and liability protection.

Common Types of Registrations for a Theatre Company

• Business Structure Registration: Decide on the business structure, such as a sole proprietorship, partnership, LLC, or corporation, and complete the necessary paperwork.
• Trade Name Registration: If operating under a name different from yours, register a “Doing Business As” (DBA) name with the appropriate authorities.
• Employer Identification Number (EIN): Obtain an EIN from the IRS for tax reporting purposes and hiring employees.

Permits and Licenses for a Theatre

• Entertainment License: Check local requirements for entertainment licenses to host theatrical performances.
• Venue Permits: Obtain permits from venue owners or authorities for performance space utilization.
• Music Licensing: If using copyrighted music in performances, secure the appropriate licenses from performance rights organizations.
• Fire Safety Certificate: Ensure compliance with fire safety regulations for public venues.
• Alcohol License (If Applicable): If offering alcohol during events, obtain the required alcohol license.
• Building and Zoning Permits: Ensure compliance with building and zoning regulations for performance spaces.
• Copyright and Intellectual Property: Protect your original scripts, performances, and creative works with copyrights.
• Insurance Coverage: Obtain insurance for liability, property, and any special performance-related risks.

By addressing these legal aspects diligently, your theatre company can operate smoothly, protect its interests, and focus on delivering captivating performances to the audience.

Always stay updated with local regulations and seek professional advice when needed.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

Theatre Company Corporate Identity: Making a Lasting Impression

A Corporate Identity (Corporate ID) is a crucial design element representing your company. It includes your logo, business cards, website, business sign, stationary, and promotional items.

Maintaining a consistent and professional design throughout these materials is essential to leave a lasting impression on new and existing patrons.

A strong Corporate Identity reflects the essence of your theatre company, reinforcing its unique brand image and attracting a loyal audience.

Invest in a compelling Corporate ID to stand out in the competitive entertainment industry and foster strong connections with your audience.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

A business plan is a cornerstone document for any budding theatre company.

Primarily utilized to secure financing or entice potential investors, it also serves as a beacon, guiding the inception stages and as the curtains rise on your productions.

Drafting Your Vision

Carving out the time and investing the energy to craft a business plan is akin to preparing for a grand opening night.

This process allows you to visualize the entirety of your theatre company, from the spotlight moments to behind-the-scenes intricacies.

You can gain a profound understanding of what is required to set the stage and deliver compelling performances through deliberate planning and detailing.

Approaches to Crafting the Plan

When drafting your business plan, remember that there’s no one-size-fits-all method.

Choices include: you might write it from the ground up, engage a seasoned professional, adopt a template, or even utilize specialized business plan software.

Yet, no matter the approach, your involvement is pivotal, particularly if you use a professional.

This ensures that your business plan resonates with the unique essence of theatre and articulates your vision and managerial strategies for the company.

A Living Document

Much like the theatre itself, a business plan isn’t static. As your company evolves and the industry landscape shifts, you may find new acts, scenes, or characters that must be incorporated.

Regular reviews and adjustments to the business plan – like rehearsals – ensure that it remains relevant, aiding in keeping your theatre’s operations smooth and successful.

Sample Business Plan: “Luminous Stage Productions”

I. Executive Summary

Business Name: Luminous Stage Productions

Location: 1234 Broadway Avenue, New York, NY

Business Model: Theatre company focusing on contemporary plays, blending technology with traditional theatre elements to create immersive experiences.

Objective: To offer audience members a unique, modern theatre experience combining classic narratives with the latest stage tech innovations.

II. Company Description

Founder: Jane Doe, with 10 years of experience in theatre production and direction.

Mission: Illuminate stories. Enlighten audiences.

Vision: Become a recognized leader in innovative theatre experiences on and off-Broadway by 2030.

III. Products & Services

• Original Productions: Unique plays written by emerging playwrights.
• Stage Rentals: Offering our technologically advanced stage to other theatre companies.
• Workshops: Organizing workshops for budding playwrights, actors, and stage technicians.

IV. Market Analysis

Target Audience:

• Theatre enthusiasts aged 20-45.
• School and college institutions for educational performances and workshops.
• Tourists seeking unique Broadway experiences.

Market Trends: Increasing demand for modern, tech-driven theatrical experiences.

V. Strategy & Implementation

• Collaborations with local influencers and critics for reviews and shoutouts.
• Social media campaigns showcasing behind-the-scenes content.
• Partnership with local schools and colleges for special discounts.

Operations:

• Regular maintenance and tech upgrades for the stage.
• Monthly auditions to discover new talent.
• Continuous workshops for skill improvement and team bonding.

VI. Management & Organization

Jane Doe: Founder & Director

John Smith: Technical Head

Emily Johnson: Lead Playwright & Creative Consultant

Team: 15 actors, 5 backstage crew members, 3 writers, and 2 marketing executives.

VII. Financial Projections

Start-Up Costs:

• Theatre Lease: $200,000
• Stage Setup & Tech: $100,000
• Initial Marketing: $20,000
• Licensing & Permits: $10,000

Projected Revenue (Year 1):

• Ticket Sales: $500,000 (Based on 4 shows per month)
• Stage Rentals: $60,000
• Workshops: $40,000

Projected Expenses (Year 1):

• Lease & Utilities: $250,000
• Salaries: $180,000
• Marketing: $50,000
• Maintenance & Upgrades: $20,000

Projected Net Profit (Year 1): $100,000

VIII. Conclusion & Future Plans

Our focus on contemporary theatre and state-of-the-art technology places “Luminous Stage Productions” at the forefront of theatre evolution.

We aim to reshape the theatre world for generations with plans to introduce interactive theatre and virtual reality experiences by 2035.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Financial Management for Your Theatre Company

When managing finances for your theatre company, it’s essential to consider the following aspects:

Choose a Business-Friendly Bank

Consider selecting a nearby bank that caters to business owners. A bank familiar with the needs of theatre companies can offer tailored financial solutions and services.

Maintain a Separate Business Account

Opening a separate business account is crucial as it keeps your theatre company’s expenses separate from personal spending.

This segregation simplifies expense tracking and bookkeeping and provides essential documentation during tax audits.

Cultivate a Professional Relationship with Your Banker

Developing a professional relationship with your banker can be advantageous. They can provide valuable financial advice and streamline applications for various services tailored to your theatre business.

Accept Credit and Debit Cards

To enhance customer convenience and payment options, consider applying for a merchant account or a similar setup to accept credit and debit cards.

This can increase revenue and improve the overall customer experience.

By following these financial practices, your theatre company can effectively manage its funds, operate efficiently, and thrive in the competitive arts and entertainment industry.

Remember to stay informed about financial regulations and seek expert advice when needed.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Getting Funding for Your Theatre Company: Exploring Financial Options

If you need funding to start and operate your theatre company, various avenues can help you secure the necessary capital.

Consider the following tips if you are seeking a loan to launch your business:

Funding Options:

There are several options to fund your theatre company, such as:

• Traditional Lenders: Approach banks and credit unions for business loans.
• Private Loans: Seek loans from individuals or private lenders.
• Investors: Attract investors interested in supporting your theatre venture.
• Selling Assets: Consider selling assets you own to raise funds.
• Collateral: Offer collateral as security for a loan.

Meeting with a Loan Officer: Considerations

When meeting with a loan officer to discuss your theatre company’s financing, keep these considerations in mind:

• Research: Thoroughly research the loan options available to make an informed decision.
• Business Plan: Present a comprehensive business plan highlighting your theatre company’s potential and financial projections.
• Credit History: Ensure your credit history is in good standing to enhance loan approval chances.
• Collateral Evaluation: Understand the value and risks of the collateral you offer.

Sample Documents for a Company Loan Application:

• Business Plan
• Personal and Business Tax Returns
• Financial Statements
• Legal Business Documents (Articles of Incorporation, etc.)
• Proof of Collateral Value
• Bank Statements
• Identification (Driver’s License, Passport, etc.)
• Proof of Address
• Theatre Company’s Lease Agreement or Property Ownership Documents

By considering these factors and preparing the required documents, you can increase your chances of obtaining the necessary funding to turn your theatre dreams into reality.

Seek professional advice as needed and choose the best funding option with your theatre company’s goals and financial capabilities.

See, Getting a Small Business Loan for more.

14. Software Setup

Software Considerations for Your Theatre Company

When choosing software for your theatre company, careful research is essential to ensure a seamless implementation process.

Implementing a program from scratch is far easier than switching to a new system after your data is already in another program.

To make an informed decision, consider the following steps:

• Thorough Research: Conduct comprehensive research on available software options. Look for systems that cater specifically to theatre companies and their unique needs.
• Demo Evaluation: Check if software demos are available. Participate in demos or take advantage of free trials to assess the software’s usability and compatibility with your theatre operations.
• User Reviews and Forums: Read user reviews and participate in forums to gain insights into other theatre companies’ experiences with the software. Learn from their feedback and consider how it aligns with your requirements.
• Financial Software: Research software options for tracking expenses and preparing financial documents for tax filing. Consult with your bookkeeper or accountant to make the right choice for your accounting software.

List of Software to Consider for a Theatre Company:

• Ticketing and Box Office Software: Enables easy ticket sales, reservations, and event management.
• Theatre Production Management Software: Streamlines production schedules, cast and crew management, and resource planning.
• Customer Relationship Management (CRM) Software: Manages audience data, interactions, and marketing efforts.
• Accounting Software: Tracks expenses, manages budgets, and prepares financial reports.
• Digital Marketing Tools: Social media management, email marketing, and online advertising platforms.
• Project Management Software: Facilitates collaboration and organization for theatre projects.
• Video and Multimedia Software: For editing promotional videos, trailers, and multimedia content.

Remember to prioritize software that best aligns with your theatre company’s needs and operational requirements.

Seek expert advice and invest in reliable software solutions to streamline and enhance your theatre business.

Check out Google’s latest search results for software packages for a theatre company.

15. Get The Right Business Insurance

Insurance Considerations for Your Theatre Company

Timely Coverage: Prepare Before Activities Commence

Incidents can occur at any time, so having the right insurance coverage is crucial before any theatre activities occur at your business.

Comprehensive Protection: Consider All Aspects

When seeking insurance for your theatre company, consider comprehensive coverage to protect various stakeholders. This includes customers, employees, yourself, anyone on the premises, and your property.

Professional Liability Coverage: Safeguard Against Lawsuits

Consider obtaining professional liability insurance to protect your theatre company from potential lawsuits arising from professional services or advice.

Expert Guidance: Consult an Insurance Broker

Rely on the expertise of a competent insurance broker to guide you through the process. They can help assess your unique needs and ensure sufficient coverage for all potential risks.

List of Concerns When Seeking Insurance for a Theatre Company:

• Public Liability Insurance: Protects against claims made by third parties for injury or property damage.
• Workers’ Compensation Insurance: Covers medical expenses and lost wages for injured employees.
• Property Insurance: Safeguards theatre premises, equipment, and assets against damage or loss.
• Equipment Breakdown Insurance: Provides coverage for essential theatre equipment in case of breakdown or malfunction.
• Event Cancellation Insurance: Protects against financial losses due to event cancellations or disruptions.
• Cyber Insurance: Guards against data breaches or cyberattacks on your theatre company’s digital assets.
• Theatre Liability Insurance: Tailored coverage specifically designed for theatre companies, addressing unique risks associated with performances and events.
• Business Interruption Insurance: Provides financial support during a temporary shutdown due to covered perils.
• Umbrella Liability Insurance: Offers additional liability coverage beyond the limits of other primary policies.
• Directors and Officers (D&O) Insurance: Protects theatre company directors and officers from legal claims regarding their decisions or actions.

Remember that insurance needs vary based on your theatre company’s size, scope, and operations.

Discuss your concerns and requirements with an insurance professional to secure comprehensive and appropriate coverage for your theatre business.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for theatre company insurance .

16. Select Suppliers

Selecting Theatre Company Suppliers: Building Strong Relationships

A Crucial Factor: Reliable and Trustworthy Suppliers

A strong relationship with your suppliers is crucial for your company’s success in the theatre industry. Having reliable and trustworthy suppliers is a key factor in ensuring smooth operations.

Competitive Prices for Savings and Profit

Establishing solid partnerships with suppliers allows you to benefit from competitive prices, enabling you to pass on savings to your customers and increase your profit margin.

Uninterrupted Operations: Ensuring Adequate Stock

Dependable suppliers help ensure that your theatre company always has the necessary stock to run operations smoothly, minimizing disruptions.

Mutual Respect and Financial Benefits

Treating your theatre company suppliers respectfully and ensuring they benefit financially fosters a positive and productive working relationship. It enhances mutual trust and collaboration.

By carefully selecting and nurturing relationships with your theatre company suppliers, you create a robust supply chain that supports your artistic endeavors and contributes to the overall success of your theatre business.

Always prioritize open communication and reliability to foster strong and enduring partnerships.

For More See, How To Choose a Supplier.

17. Physical Setup

1. Layout: Theatre Company’s Physical Setup

The physical setup of a theatre company plays a vital role in creating a conducive environment for captivating performances.

This includes the arrangement of the performance space, seating layout, and backstage facilities.

A well-designed theatre layout ensures excellent sightlines, acoustics, and audience comfort, enhancing the theatrical experience.

2. Signage: Setting Up Clear Directions

Aside from the main business sign, theatre companies benefit from adding signage to relevant locations, such as parking lots, exits, and special areas.

Well-designed signs efficiently direct people and demonstrate professionalism in your theatre operation, contributing to a seamless and enjoyable theatre-going experience.

3. Office Setup: Organized and Productive

Managing a theatre company requires significant time in the office. An organized office setup boosts productivity and efficiency.

Equipping the office with essential tools and resources enables effective business management, allowing you to focus on planning productions, coordinating events, and connecting with patrons.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

A website offers numerous advantages for a theatre company.

It is a digital platform to showcase upcoming performances, share production details, and provide ticketing information.

An online presence enhances accessibility, enabling potential audiences to explore your theatre offerings from anywhere at any time.

Additionally, a well-designed website fosters visitor engagement through interactive content, such as blogs and multimedia galleries, and allows for seamless communication with patrons and interested parties.

Overall, a website acts as a valuable promotional tool, expanding the reach of your theatre company and connecting with a broader audience.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building an External Support Team for Your Theatre Company

An external support team of professionals is a reliable group of individuals offering valuable advice and services to your theatre company.

Importantly, they are not part of your payroll, providing flexible working arrangements.

Depending on your needs, these professionals can be engaged per project, contractual, or hourly.

Building a strong team may take time, but developing trustworthy relationships is worth the effort.

Your external support team can include an accountant, a lawyer, a financial advisor, a marketing specialist, technical advisors, consultants, and other experts relevant to your theatre operations.

Having a dependable team at your disposal ensures you can count on their expertise and assistance whenever needed, strengthening your theatre company’s capabilities for success.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Staffing Considerations for Your Theatre Company

Managing Early Stages:

At the early stages of operation, you could think of doing everything yourself to avoid hiring employees. It’s a good idea if it’s manageable because payroll is a significant expense, especially when starting.

Growth and Hiring:

However, managing and operating everything alone may become overwhelming as your theatre company grows.

Hiring employees can significantly improve productivity when the right individuals.

List of Jobs Needed to Run a Theatre Company:

The following are job positions or outsourced services you may want to consider as your theatre grows.

• Artistic Director: Overseeing artistic vision and direction for productions.
• Production Manager: Managing logistics and coordination of theatre productions.
• Stage Manager: Ensuring the smooth running of performances and rehearsals.
• Box Office Manager: Handling ticket sales and customer service.
• Marketing Coordinator: Promoting and advertising theatre events.
• Technical Crew: Operating lights, sound, and set changes during performances.
• Costume and Wardrobe Specialists: Designing and maintaining costumes.
• Public Relations Specialist: Handling media relations and publicity.
• Administrative Assistant: Assisting with administrative tasks and coordination.
• House Manager: Managing front-of-house operations during performances.
• Education Coordinator: Organizing educational programs and workshops.
• Grant Writer: Seeking funding through grant applications.
• Casting Director: Overseeing casting processes for productions.

As your theatre company thrives, consider these positions to build a dedicated team that can enhance your productions and contribute to the growth and success of your theatre business.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

Theatre Company Hours of Operation:

• Performance Hours: The main hours when the theatre company hosts live performances, including evening and matinee shows. Typically, performances may start late afternoon or early evening and run until late at night.
• Box Office Hours: The period during which the box office is open for ticket sales and customer inquiries. This typically includes daytime hours and extends to the evening before and during performances.
• Administrative Hours: When the theatre company’s administrative offices are open for business operations, such as planning, coordination, and communication. This often aligns with regular office hours on weekdays.
• Rehearsal Hours: The designated hours for rehearsals and practice sessions for actors, crew members, and performers. Rehearsals may occur during daytime or evening hours, depending on production schedules.
• Education Program Hours: If the theatre company offers educational programs, the hours when workshops, classes, and training sessions are conducted.
• Special Event Hours: Additional hours for special events, such as post-show discussions, backstage tours, or fundraising galas.
• Event Rental Hours: If the theatre company rents out its venue for external events, the hours when these events are hosted.
• Technical Crew Hours: When technical crew members work on lighting, sound, and set construction and dismantle.
• Cleaning and Maintenance Hours: The hours designated for venue cleaning, maintenance, and performance preparation.
• Digital Presence Hours: While not specific to physical operation, the theatre company’s online presence, such as its website and social media, should be consistently monitored and updated to engage with the audience.

A List of Equipment and Supplies to Consider for a Theatre Company:

Equipment for a Theatre Company Business:

• Stage lights (spotlights, floodlights, etc.)
• Lighting control console
• Lighting stands and rigging equipment
• Audio mixers and amplifiers
• Microphones (wired and wireless)
• Speakers and monitors
• Sound effects equipment
• Stage platforms and risers
• Backdrops and curtains
• Stage props and set pieces
• Scenic elements (trees, furniture, etc.)
• Projectors and screens
• Video cameras and recording equipment
• Video switchers and processors
• Sewing machines and accessories
• Dress forms and mannequins
• Wardrobe racks and hangers
• Carpentry tools (saws, drills, etc.)
• Paints and brushes
• Adhesives and fasteners
• Stage manager’s kit (communication devices, production paperwork)
• Green room furniture and amenities
• Storage units for props and equipment
• Projection screens and surfaces
• Projection mapping tools (if applicable)
• Fire extinguishers and fire safety equipment
• First aid kits and medical supplies
• Safety harnesses and rigging gear (for aerial performances, if applicable)
• Ticketing software and ticket printers
• Box office counters and displays
• Intercom systems for crew communication
• Walkie-talkies or headsets
• Computers for administrative tasks
• Printers, copiers, and scanners
• Office furniture and supplies
• Fog machines
• Pyrotechnics (if used, with proper licensing and safety protocols)
• Motorized or manual curtain tracks
• Stage curtains (front-of-house, blackout, etc.)
• Audience seating (chairs or theater-style seats)
• Tables and furniture for lobby and reception areas
• Mirrors and barres (if the theatre company offers dance classes)
• Equipment cases and road cases
• Storage solutions for costumes, props, and equipment
• Cleaning supplies for venue maintenance
• Green screen and chroma key equipment (for video production , if applicable)
• Rigging equipment (for aerial performances, if applicable)

Remember that the specific equipment needs may vary based on the scale and scope of your theatre company’s productions and operations.

Prioritize safety and quality when selecting and maintaining the equipment for your theatre business.

Marketing Considerations

Attracting Customers for Your Theatre Company

Customer Attraction: A Vital Element

A theatre company relies on customers to succeed, making customer attraction essential. Initially, it may be challenging as your theatre company is new, and awareness is limited.

However, building a solid reputation over time will help build a loyal audience and increase your marketing skills.

Ongoing Marketing: A Continuous Effort

Marketing for your theatre company is an ongoing endeavor, and investing in effective techniques yields higher revenue.

While hiring a marketing agency or expert is optional, you can always take charge of marketing to bring awareness to your business whenever opportunities arise.

Simplify and Promote: Bring Awareness

Emphasizing marketing efforts will ensure continued growth and success for your theatre company.

To simplify your marketing process, think of it as bringing awareness to your business, which you can do anytime an opportunity arises.

With dedication and strategic marketing, your theatre company can thrive and attract a loyal and engaged audience.

See our article How To Get Customers Through the Door

B2B Ideas for a Theatre Company

Potential Business Partnerships:

• Local Restaurants: Establish partnerships to offer dinner and show packages. In return, they give their customers special discounts on theatre tickets.
• Hotels: Partner with hotels to provide entertainment packages for tourists. They can promote your theatre shows; you can offer exclusive discounts to their guests.
• Schools & Educational Institutions: Collaborate for educational plays or theatre workshops. Provide discounted tickets for students and faculty.
• Event Planners: They can incorporate theatre shows in their event planning packages.
• Local Bookstores: Host live readings or adaptations of popular books and offer joint promotions.

Referral Offers: Offer referral discounts or free workshop passes to partners referring customers to your theatre.

Marketing Offers for a Theatre Company

For New Customers:

• First-Timers Discount: Offer a 20% discount for first-time attendees.
• Group Discounts: Encourage group bookings by offering a “Book 5, Get 1 Free” deal.
• Membership Offers: Introduce a membership program with exclusive early-bird access to shows and events.

For Existing Customers:

• Loyalty Points: Points for each ticket bought can be redeemed for free tickets or merchandise.
• Anniversary Special: If they attended their first show a year ago, offer a special discount as an anniversary treat.

Sample Ads for a Theatre Company

• “Step into Stories!” Experience drama like never before at Luminous Stage Productions. Book now!
• “Broadway’s Best Kept Secret!” Dive deep into tales untold. Unmissable shows this month!
• “Theatre + Tech!” Luminous Stage brings the future of theatre today. See to believe.
• “Worlds Await!” Join us for an unforgettable journey in every show. Grab your tickets!
• “Epic Tales, Intimate Stage!” Feel the pulse of every scene. Luminous Stage beckons.

Simple Marketing Ideas for a Theatre Company

• Local Newspaper Features: Collaborate for a monthly column or feature about upcoming plays, actors, or behind-the-scenes insights.
• Community Engagement: Host free community workshops or open days, encouraging locals to experience theatre.
• Social Media Teasers: Post sneak peeks, cast interviews, or rehearsal snippets to build anticipation for upcoming shows.
• Collaboration with Local Podcasts or Radio: Host segments discussing the art of theatre, upcoming productions, or interviews with cast members.
• Street Performances: Organize flash mobs or short street plays as promotional activities for your main productions.

See our marketing section for articles that will provide ideas to bring awareness to your business.

Skill Set Evaluation for Running a Theatre Company

It’s crucial to focus on your skill set and assess if you possess the necessary abilities to run a theatre company effectively. Evaluating your skills helps identify areas for improvement and determines if you have the required expertise for various tasks.

Skill Development and Delegation

Remember, if you lack an essential skill, you can learn and acquire it or hire someone with the expertise.

Skill development and delegation are vital in optimizing your theatre company’s performance.

Essential Skills for a Theatre Company Owner:

• Artistic Vision: Ability to conceptualize and develop creative ideas for productions.
• Management: Efficiently coordinate and lead theatre operations and staff.
• Financial Management: Budgeting, cost analysis, and financial planning.
• Marketing and Promotion: Effective strategies to attract audiences and promote productions.
• Networking: Building connections with industry professionals, sponsors, and stakeholders.
• Negotiation: Skillful negotiation for contracts and collaborations.
• Problem-Solving: Swift resolution of challenges during productions and events.
• Organization: Managing schedules, resources, and logistics effectively.
• Communication: Clear and effective communication with the team and stakeholders.
• Adaptability: Ability to handle unforeseen circumstances and changes in the theatre industry.
• Creativity: Innovatively approach artistic and production aspects.
• Technical Knowledge: Understanding theatre equipment and technology.
• Audience Engagement: Strategies to connect with and retain audiences.
• Project Planning: Detailed planning and execution of theatre productions.
• Time Management: Ensuring efficient use of time and meeting deadlines.
• Collaboration: Foster teamwork and cooperation among theatre professionals.
• Critical Thinking: Analyzing and making informed decisions for theatre operations.

These essential skills empower theatre company owners to navigate the industry’s complexities and lead successful and impactful theatrical ventures.

Expert Tips

Enhancing Your Skill Set with Expert Tips

Whether you’re an expert or a novice, examining expert tips is a valuable way to improve your skill set.

Experts may discover more efficient methods or gain fresh perspectives. Novices can acquire numerous tips to enhance their skills and knowledge significantly.

See the latest search results for expert theatre company tips to gain tips and insights.

In this section, valuable resources are relevant to the theatre company business.

These resources lead to search results, providing the latest and most popular information.

You can utilize these valuable sources during the startup phase and when your theatre company is fully operational.

They offer insights into the industry and valuable tips to enhance your theatre business.

Trends and Statistics

Examining industry trends and statistics offers valuable insights for a theatre company.

It helps identify emerging opportunities, customer preferences, and market demands.

By staying informed, theatre companies can make informed decisions, adapt to changing dynamics, and remain competitive.

See the latest search results for trends and statistics related to the theatre company industry.

Theatre Company Associations

Trade associations provide various advantages for theatre companies, such as staying updated on industry news and accessing valuable networking opportunities.

The benefits become even more apparent when associations host events and gatherings facilitating knowledge exchange and professional connections.

See the search results related to theatre company associations.

Top Theatres

Analyzing established theatre companies can spark ideas to identify untapped opportunities in the industry or discover overlooked aspects of your business.

Observing successful practices from others can inspire innovation and improvements in your theatre company.

See the latest search results for the top theatres.

The Future of the Theatre Company Industry

Researching the theatre industry’s future provides valuable insights for aspiring theatre company owners.

Understanding upcoming trends, technologies, and consumer preferences can inform strategic decisions, positioning the new theatre company for long-term success in a dynamic industry.

See the search results for the future of the theatre industry.

Researching industry prices offers significant advantages for prospective theatre company owners.

Understanding market rates, pricing structures, and industry benchmarks allows for informed financial planning, competitive pricing strategies, and establishing a strong foundation for the new theatre business.

See the latest theatre prices.

Theatre Companies for Sale

Considering Buying an Established Theatre Company

Exploring the option of buying an existing theatre company has advantages and disadvantages.

The benefits include immediate revenue generation, bypassing the startup phase, and having a known business model with existing revenue, profit, and customer base.

Additionally, an established theatre company often comes with a built reputation.

However, potential drawbacks include higher costs due to the goodwill associated with purchasing the customer base. Implementing changes to the existing operations may risk customer retention .

Remember, when acquiring a business, its positive and negative reputation becomes part of the deal.

Even if a perfect match isn’t available for purchase, it’s worth exploring similar opportunities in the theatre industry using the provided link.

Businesses for sale: See the latest results for a theatre company and others related to this business model.

Franchise Opportunities Related to Theatre

Considering a Theatre Company Franchise

Exploring the option of purchasing a theatre company franchise offers its share of advantages and disadvantages, making it essential to consider before starting a business.

The benefits include a proven business model provided by the corporate office, leveraging the existing reputation and marketing of the franchise, and receiving extensive insights into the business beforehand.

Moreover, support from the corporate office ensures guidance and assistance.

However, potential drawbacks include the initial investment, limited flexibility in making major changes without corporate approval and operating within the confines of the franchise agreement.

Ongoing franchise fees are also a consideration.

While an exact match for a theatre company franchise may not be available, exploring similar franchise opportunities in the theatre industry using the provided link is worthwhile.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Leveraging Knowledge for Your Theatre Company

Harnessing knowledge empowers your theatre company’s growth!

Abundant information about the theatre industry is available online.

Follow the provided links in the following sections to access valuable resources.

These insights are invaluable during research, startup phases, and when your theatre business operates fully. Stay informed and make informed decisions to propel your theatre company toward success.

A Day in the Life

A Day in the Life of a Theatre Company Owner: Insights and Tips

Gain valuable insights and tips from industry professionals to understand what to expect as a theatre company owner.

This resource offers a glimpse into the daily experiences of theatre business owners, providing a comprehensive overview of the role and responsibilities.

See the search results related to a day in the life of theatre company owners.

Theatre Company Owners Interviews

Interviews with Theatre Company Owners: Valuable Information and Insights

Explore this section to gain essential information and insights from experienced business owners in the theatre industry.

Spending time here provides diverse perspectives, helping you better understand the industry and prepare for what lies ahead.

See the search results related to interviews of theatre company owners.

Theatre Publications

Staying Informed with Theatre Company Publications

Publications are an excellent source to stay updated with the latest information about theatre companies.

These resources provide valuable insights, news, and trends, informing you about the industry’s developments well.

See the search results for Theatre publications.

Theatre Forums

Engaging in Theatre Company Forums: Insights and Connections

Participating in theatre company forums opens the door to hot-topic discussions and building industry relationships.

These forums offer a unique opportunity to grasp customer perspectives, providing valuable and insightful information for your theatre business.

See the latest search results related to Theatre forums.

Drama and Production Management Courses: Enhancing Your Skillset and Industry Knowledge

Enroll in drama and production management courses to learn and enhance your skillset while staying current with the theatre industry.

These courses offer valuable insights and practical knowledge for aspiring professionals.

See the latest courses related to Drama and Production Management  and our management articles to provide insights and tips on managing Your business.

Theatre  Blogs

Benefiting from Theatre Company Blogs: Ideas and Industry Updates

Subscribing to theatre company blogs provides valuable ideas and keeps you up-to-date with industry developments.

Subscribe to multiple blogs and curate a collection that constantly flows relevant information, ensuring you stay informed and inspired for your theatre endeavors.

Look at the latest search results for theatre industry blogs to follow.

Staying Current with Theatre Industry News

Keep updated with the theatre industry through news sources.

Set up alerts to receive timely notifications whenever the media cover new developments. Stay informed and proactive with industry updates.

Theatre News

Utilizing Theatre Company Industry Videos: Tips and Insights

Explore videos related to the theatre company industry for valuable tips and insights.

Additionally, watch YouTube’s recommended videos, which often present topics you might not have considered before, broadening your knowledge further.

See the links to YouTube Videos Below.

• Videos related to starting a theatre company can be found here.

Privacy Overview

• Website Design & Development Services
• Startup Branding
• Paid Marketing
• Organic Marketing
• Market Research
• Business Plans
• Pitch Decks
• Financial Forecast
• Industry Market Research Reports
• Social Media & Website Guides
• Case Studies
• Services Marketing Website Design & Development Services Startup Branding Paid Marketing Organic Marketing Consulting Market Research Business Plans Pitch Decks Financial Forecast
• About Resources Articles Templates Industry Market Research Reports Social Media & Website Guides Case Studies Team

Theatre Company Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own theatre company Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management, why write a business plan.

• Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
• Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
• Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
• Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
• Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
• Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
• Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
• Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
• Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
• Business plans allow you to position your brand by understanding your company’s role in the marketplace.
• Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
• Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

• Executive Summary
• Company Overview
• Industry Analysis
• Consumer Analysis
• Competitor Analysis & Advantages
• Marketing Strategies & Plan
• Plan of Action
• Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at [email protected] . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Theatre Company business plan, fill out the form below and download our Theatre Company business plan template. The template is a word document that can be edited to include information about your Theatre Company business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

Want a bespoke business plan for your theatre company business, our expertise, theatre company business plan template faqs, what is a business plan for a/an theatre company business, how to customize the business plan template for a theatre company business, what financial information should be included in a theatre company business plan, are there industry-specific considerations in the theatre company business plan template, how to conduct market research for a theatre company business plan, what are the common challenges when creating a business plan for a theatre company business, how often should i update my theatre company business plan, can i use the business plan template for seeking funding for a theatre company business, what legal considerations are there in a theatre company business plan.

Theatre Business Plan Template

Written by Dave Lavinsky

If you’re looking to create a theatre business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful theatre businesses. Our theatre business plan example below is sure to help you!

Theatre Business Plan Example

Below is our theatre business plan template and sample plan created using what we consider the best ai business plan generator :  

I. Executive Summary

Company overview.

At MajesticStage Theatre Co., based in St. Cloud, FL, we are passionate about delivering unforgettable theatrical experiences. Our mission is to create a vibrant cultural hub that offers a diverse range of high-quality productions, from classic plays to modern dramas and musicals. We are dedicated to fostering a love of the arts within our community by making theatre accessible to all. Our venue not only serves as a platform for showcasing local talent but also aims to become a beloved gathering place where art and community intersect. Our strategic location in St. Cloud positions us perfectly to attract a wide audience and contribute significantly to the local cultural landscape.

Success Factors

Our success hinges on our ability to curate a compelling lineup of productions that resonate with our audience, ensuring high attendance and repeat visits. Key to our achievements to date has been our focus on community engagement through partnerships and educational programs, which has helped us build a loyal customer base. Additionally, our strategic marketing campaigns have effectively raised awareness of our brand and offerings. Financially, we are on track to achieve our goal of $15,000/month in revenue, thanks to our diligent monitoring of financial metrics and our adaptive pricing strategies. These factors, coupled with our commitment to an outstanding customer experience, position us for sustained growth and success.

Industry Analysis

The theatre industry is undergoing a dynamic transformation, influenced by changing audience demographics and technological advancements. Despite facing competition from digital entertainment platforms, live theatre remains a unique and irreplaceable experience. Demand for authentic, immersive experiences is on the rise, offering significant opportunities for theatres that can adapt and innovate. Our industry analysis indicates a growing interest in diverse and inclusive programming, highlighting the importance of offering a broad range of productions. Additionally, leveraging technology for marketing and enhancing the customer experience is becoming increasingly critical for success in this evolving landscape.

Customer Analysis

Our target audience encompasses a broad spectrum of the community, including families, young adults, seniors, and students, reflecting the diverse demographic makeup of St. Cloud and its surrounding areas. We’ve identified a strong demand for a mix of entertainment options that not only includes classic and contemporary plays but also musicals and educational programming. Our customer analysis underscores the importance of accessibility and inclusivity, driving us to offer a range of pricing options and special promotions to ensure the theatre experience is available to everyone. Building a strong, engaged community around our theatre is fundamental to our approach.

Competitive Analysis

• St. Cloud Twin Theatre: Offers a variety of movies with a community-oriented atmosphere but is limited by the number of screens.
• Lee Vista EPIC XL: Known for luxury amenities and advanced technology but at a higher price point which may deter some customers.
• Regal The Loop: Provides a wide movie selection and advanced screening options but may face issues with crowd volumes during peak times.

Our competitive advantages include our diverse and engaging season lineup, commitment to community engagement, and strategic marketing efforts that leverage both traditional and digital platforms. These strengths enable us to stand out in a competitive landscape and cater to the specific entertainment needs of our audience.

Marketing Plan

Our marketing plan focuses on a mix of products, services, and pricing strategies designed to appeal to our wide range of target customers. We offer a diverse season lineup, ensuring there is something for everyone, from timeless classics to innovative new works. Our pricing strategy is competitive, with various ticket options and packages to ensure affordability. Promotions include targeted social media campaigns, partnerships with local businesses, and community outreach efforts to build brand awareness and drive ticket sales. We aim to create a buzz around our opening nights and special events, leveraging word-of-mouth and local press coverage to attract new audiences.

Operations Plan

Key operational processes include securing a suitable location, obtaining necessary permits, and completing venue renovations to meet our standards for seating, acoustics, and ambiance. We are focused on recruiting and training a talented team of actors, directors, and technical staff, ensuring they are well-prepared for our opening night and subsequent productions. Our milestones include developing a compelling season lineup, implementing a robust marketing strategy, and establishing strong community partnerships. Monitoring financial performance and engaging with the community through events and educational programs are also crucial steps toward achieving our revenue goals and fostering a loyal customer base.

Management Team

Our management team is comprised of experienced professionals with diverse backgrounds in theatre production, marketing, and business management. This blend of skills ensures a comprehensive approach to running the theatre, from curating high-quality productions to effectively managing finances and operations. The team’s passion for the arts and commitment to community engagement drive every decision, positioning MajesticStage Theatre Co. for success in the competitive theatre industry.

Financial Plan

To achieve our growth goals, we require significant funding to cover the costs of venue lease, renovations, equipment, and initial operating expenses. Our financial plan is designed to secure the necessary capital to launch successfully and sustain operations until we reach our revenue target of $15,000/month. This funding will also support our marketing efforts and community engagement initiatives, which are vital for building our audience and establishing MajesticStage Theatre Co. as a premier destination for theatre in St. Cloud.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

MajesticStage Theatre Co. is a new beacon of entertainment in St. Cloud, FL. As a newly established local theatre, we take pride in being the first to offer high-quality live performances in the area. Recognizing the gap in local entertainment options, we are here to fill that void with our diverse offerings and commitment to the arts.

At MajesticStage Theatre Co., our offerings are designed to cater to a wide range of preferences. Our products and services include captivating live performances that showcase local and national talent, season subscriptions that offer our loyal customers an enhanced experience, educational programs aimed at enriching our community, venue rentals for those seeking a prestigious location for their events, and merchandise that allows our audience to take a piece of their experience home with them. These offerings are carefully curated to ensure that we provide unparalleled value to our patrons and the community at large.

Located in the heart of St. Cloud, FL, MajesticStage Theatre Co. serves the local community and visitors alike. Our strategic location not only makes us accessible but also positions us as a central hub for cultural and entertainment activities in the area.

Our foundation for success is solidly built on several key factors. The experience and vision of our founder, who has successfully run a theatre in the past, play a critical role in our strategic direction. Additionally, our diverse range of products and services sets us apart from the competition, ensuring that we offer something unique to our audiences and the community. These factors, combined with our commitment to excellence, position MajesticStage Theatre Co. for a bright future.

Since our inception on January 3, 2024, as an S Corporation, we have achieved several milestones that we take great pride in. Our journey began with the creation of our logo, a symbol of our identity and mission. Following this, we developed our company name, MajesticStage Theatre Co., which reflects our aspiration to be a leading figure in the theatre industry. Finding the perfect location was a crucial step in our establishment, and we are thrilled to have secured a spot that meets our needs and expectations. These accomplishments mark just the beginning of our journey, and we are excited about what the future holds.

III. Industry Analysis

The Theatre industry in the United States is a thriving and vibrant sector, with a current market size of approximately $17 billion. This figure encompasses a wide range of activities, from Broadway productions in New York City to community theatre performances in small towns across the country. With an annual growth rate of around 3%, the Theatre industry is expected to continue expanding in the coming years, driven by factors such as increasing demand for live entertainment and a growing appreciation for the arts.

Recent trends in the Theatre industry suggest a shift towards more immersive and interactive experiences for audiences. This includes the use of technology such as virtual reality and augmented reality to enhance the theatrical experience, as well as an emphasis on diversity and inclusion in casting and storytelling. These trends are particularly promising for MajesticStage Theatre Co., as a new Theatre serving customers in St. Cloud, FL. By staying ahead of the curve and embracing these innovative approaches, MajesticStage Theatre Co. has the opportunity to attract a diverse and engaged audience.

Furthermore, the rise of social media and digital marketing has created new opportunities for Theatres to connect with their audiences and promote their productions. With a strategic online presence and a strong focus on engaging with fans through platforms such as Instagram and TikTok, MajesticStage Theatre Co. can effectively reach new customers and build a loyal following. By leveraging these digital trends and staying attuned to the evolving preferences of theatre-goers, MajesticStage Theatre Co. is well-positioned to thrive in the competitive landscape of the Theatre industry in the United States.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

We will target local residents of St. Cloud, FL, who are seeking quality entertainment and cultural experiences close to home. This group will consist of families, working professionals, and retirees who value the convenience of a nearby theatre. Marketing efforts will focus on highlighting the unique offerings and community-centric approach of our productions.

In addition to local residents, we will also appeal to tourists visiting St. Cloud and the surrounding areas. Tourists will seek engaging activities and local culture, making our theatre an attractive destination. We will collaborate with local hotels and tourism boards to promote our shows and events.

We will target educational institutions, including schools and colleges, to attract students and educators interested in theatrical arts. Special discounts and educational programs will be tailored to this segment to foster a love for the arts among young audiences. Partnerships with educational institutions will ensure a steady stream of student groups attending our performances.

Corporate clients will also form a significant part of our customer base, with an emphasis on offering corporate events, team-building activities, and sponsorship opportunities. We will provide tailored packages to meet the needs of businesses looking to entertain clients or reward employees. This segment will benefit from our state-of-the-art facilities and professional services.

Lastly, we will reach out to theatre enthusiasts and patrons of the arts who are eager to support local cultural initiatives. Membership programs and exclusive events will be designed to cultivate a loyal and engaged community of supporters. These patrons will play a crucial role in the sustainability and growth of our theatre.

Customer Needs

MajesticStage Theatre Co. provides high-quality theatre to residents who desire an enriching cultural experience. Customers expect performances that captivate and entertain, featuring a diverse repertoire that includes both classic and contemporary works. The theatre meets the community’s need for accessible arts and culture, fostering local talent and providing a platform for creative expression.

Patrons seek a comfortable and inviting atmosphere where they can enjoy live performances with family and friends. The theatre ensures a pleasant experience through excellent customer service, convenient seating arrangements, and modern amenities. Additionally, customers appreciate the availability of refreshments and a welcoming lobby space for socializing before and after shows.

Affordability is another key customer need that the theatre addresses by offering a range of ticket pricing options. Discounts for students, seniors, and group bookings make the theatre accessible to a wider audience. Special membership programs and season passes provide loyal patrons with added value and exclusive benefits.

Educational opportunities are also essential for the community, and the theatre provides workshops, classes, and outreach programs. These initiatives engage younger audiences and foster a lifelong appreciation for the performing arts. By partnering with local schools and community organizations, the theatre plays a vital role in arts education and cultural enrichment.

V. Competitive Analysis

Direct competitors.

MajesticStage Theatre Co.’s competitors include the following companies:

St. Cloud Twin Theatre

St. Cloud Twin Theatre offers a variety of movies, including both mainstream and independent films. They provide concessions such as popcorn, candy, and soft drinks. Price points for tickets are generally in the $10 range for adults and $7 for children and seniors. St. Cloud Twin Theatre is located in the heart of St. Cloud, FL, making it highly accessible to local residents.

They serve a customer segment that includes families, young adults, and seniors. The primary geography served is St. Cloud and the immediate surrounding areas. A key strength is its central location and community-oriented atmosphere. A weakness is the limited number of screens, which restricts the variety of movies that can be shown at any given time.

Lee Vista EPIC XL

Lee Vista EPIC XL offers an extensive range of services including the latest blockbuster movies, luxury seating, and a full-service bar. They also provide gourmet concessions and in-theatre dining options. Ticket prices range from $12 to $18 depending on the time of day and type of seating. Located in Orlando, FL, Lee Vista EPIC XL serves a broader audience.

Their customer segments include movie enthusiasts, families, and young professionals. The primary geographies served are Orlando and nearby communities. Key strengths include advanced technology and luxury amenities. A potential weakness is the higher price point, which may not be affordable for all customers.

Regal The Loop

Regal The Loop offers a comprehensive range of movie screenings, including 3D and IMAX options. Concessions include a variety of snacks and beverages, with some locations offering alcoholic drinks. Ticket prices typically range from $11 to $15. Located in Kissimmee, FL, Regal The Loop attracts a wide audience from both local and tourist populations.

The customer segments served include tourists, families, and young adults. The primary geography served extends to Kissimmee and the larger Orlando area. Strengths include a diverse movie selection and advanced screening options. A weakness is the potential for high crowd volumes, especially during peak tourist seasons, which can affect the customer experience.

Competitive Advantages

Our competitive advantages stem from our diverse array of products and services that cater to a wide range of audience preferences and community needs. Unlike our competition, we offer a mix of traditional plays, contemporary performances, and interactive theater experiences. This variety ensures that we appeal to both classic theater enthusiasts and those seeking modern, innovative performances. Additionally, our community outreach programs, such as acting workshops, educational seminars, and local talent showcases, foster strong community ties and encourage local participation, enhancing our reputation as a community-centric institution.

Furthermore, we leverage advanced technology in our productions, offering state-of-the-art lighting, sound, and special effects that provide an immersive experience for our audiences. Our theater’s location in St. Cloud, FL, also gives us a strategic advantage, as we are easily accessible to both local residents and visitors. We prioritize exceptional customer service, ensuring that every patron’s experience, from ticket purchase to post-show feedback, is seamless and enjoyable. By combining a broad spectrum of offerings with cutting-edge technology and a focus on community engagement, we position ourselves as the premier theater destination in the region.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

MajesticStage Theatre Co. offers a range of products and services designed to cater to diverse customer needs. Live performances are the cornerstone of the theatre’s offerings, featuring a variety of theatrical productions, musicals, and special events. Tickets for these performances can range from $20 to $75, depending on the seating and the nature of the event. These live performances aim to provide high-quality entertainment and cultural enrichment to the community.

Season subscriptions provide a cost-effective way for patrons to enjoy multiple performances throughout the year. These subscriptions typically start at $200 and offer benefits such as priority seating, discounted tickets, and exclusive access to special events. Season subscribers can save up to 30% compared to purchasing individual tickets for each show, making it an attractive option for frequent theatre-goers.

Educational programs are also a significant part of MajesticStage Theatre Co.’s offerings. These programs include workshops, classes, and summer camps designed to educate and inspire participants of all ages. Prices for these educational opportunities vary, with workshops starting at $50 and multi-week classes or camps ranging from $200 to $500. The aim is to foster a love for the performing arts and develop skills in acting, stagecraft, and other theatrical disciplines.

Venue rentals provide an additional revenue stream and offer the community a versatile space for a variety of events, including corporate functions, weddings, and private parties. Rental rates depend on the specifics of the event, such as duration, required amenities, and additional services. Typically, rates start at $1,000 for a basic rental package and can go up to $5,000 for more elaborate setups. This service allows local businesses and individuals to utilize a professional space for their special occasions.

Merchandise sales complement the theatre’s offerings, providing patrons with the opportunity to purchase branded items such as T-shirts, mugs, posters, and programs. Prices for merchandise range from $5 for smaller items like stickers to $50 for premium items such as hoodies. Merchandise not only serves as a memento for visitors but also helps to promote the theatre and generate additional revenue.

Promotions Plan

MajesticStage Theatre Co. employs a variety of promotional methods and tactics to attract customers. We focus on online marketing to reach a broad audience. Our website is designed to be user-friendly and visually appealing, providing detailed information about upcoming shows, ticket prices, and special promotions. We actively engage with our audience on social media platforms such as Facebook, Instagram, and Twitter, sharing behind-the-scenes content, cast interviews, and interactive posts to create buzz around our productions.

Email marketing is another key component of our strategy. By building a comprehensive mailing list, we send out regular newsletters featuring exclusive offers, sneak peeks, and important updates. This helps to keep our patrons informed and engaged. Additionally, we collaborate with local influencers and bloggers to review our shows and share their experiences with their followers, amplifying our reach within the community.

We also recognize the importance of community involvement. Partnering with local businesses for cross-promotions and sponsoring community events allows us to build strong relationships and increase our visibility. Hosting special events such as opening night galas, meet-and-greet sessions with the cast, and educational workshops for aspiring performers adds value to our offerings and fosters a sense of loyalty among our audience.

Traditional advertising methods are not overlooked. Strategically placed advertisements in local newspapers, radio spots, and posters in high-traffic areas around St. Cloud, FL, ensure that we capture the attention of potential theatergoers who may not be reached through digital channels.

Lastly, we implement a loyalty program that rewards repeat customers with discounts, early access to tickets, and other exclusive perks. This not only incentivizes continued patronage but also helps to build a dedicated community around MajesticStage Theatre Co.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of MajesticStage Theatre Co., there are several key day-to-day operational processes that we will perform:

• Handle ticket sales both online and in-person.
• Manage customer inquiries and resolve issues related to ticketing.
• Track and report daily sales and revenue.
• Develop and execute marketing campaigns to attract new and returning patrons.
• Maintain active social media profiles and engage with the community.
• Collaborate with local businesses and media outlets for cross-promotions.
• Coordinate rehearsals and ensure the availability of required resources.
• Schedule and manage performances, including opening, intermission, and closing activities.
• Ensure all technical aspects (lighting, audio, set design) are functioning optimally.
• Provide excellent customer service to enhance patron experience.
• Handle customer feedback and complaints promptly and effectively.
• Ensure the theatre and facilities are clean, safe, and welcoming.
• Prepare daily financial reports and track expenses.
• Manage payroll and vendor payments.
• Monitor and manage budgets for productions and operations.
• Schedule and manage staff and volunteer shifts.
• Provide necessary training and support for all staff and volunteers.
• Foster a positive and collaborative work environment.
• Engage with local schools and community groups to promote the theatre.
• Organize community events and workshops to build a loyal audience base.
• Participate in local festivals and events to increase visibility.

MajesticStage Theatre Co. expects to complete the following milestones in the coming months in order to ensure its success:

• Secure a suitable location:  Identify and lease a venue that meets the requirements for seating capacity, acoustics, and overall ambiance.
• Obtain necessary permits and licenses:  Ensure all legal requirements are met, including zoning permits, health and safety regulations, and performance licenses.
• Renovate and equip the venue:  Complete any necessary renovations and install all required equipment, including lighting, sound systems, seating, and stage materials.
• Recruit and train staff:  Hire essential personnel including actors, directors, technical staff, and front-of-house staff, and provide them with adequate training and rehearsal time.
• Launch our theatre:  Host an opening night event to generate buzz and attract initial customers, ensuring a smooth and successful launch.
• Develop a compelling season lineup:  Curate a diverse and engaging lineup of productions to attract a wide audience and ensure repeat attendance.
• Implement a robust marketing strategy:  Execute targeted marketing campaigns, including social media, local advertising, partnerships, and community outreach to build brand awareness and drive ticket sales.
• Establish partnerships and sponsorships:  Forge relationships with local businesses, arts organizations, and sponsors to secure additional funding and support.
• Monitor financial performance:  Regularly review financial metrics, adjust pricing strategies, and control costs to ensure the theatre is on track to achieve $15,000/month in revenue.
• Engage the community:  Host community events, workshops, and educational programs to build a loyal customer base and foster a strong connection with the St. Cloud community.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

MajesticStage Theatre Co. management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Savannah Hill, President

Savannah Hill brings a wealth of experience to MajesticStage Theatre Co. with a proven track record of success in the theatre industry. Having successfully run a theatre in the past, Savannah has demonstrated her ability to navigate the complexities of theatre management, including production oversight, financial planning, and audience engagement. Her strategic vision and leadership skills make her an invaluable asset to the company, ensuring that MajesticStage Theatre Co. continues to thrive and innovate in the competitive world of performing arts.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, MajesticStage Theatre Co. needs $745,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

What Is a Theatre Business Plan?

A theatre business plan is a document that outlines the strategies you have developed to start and/or grow your theatre business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your theatre business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Theatre Business

A business plan is required if you are seeking funding for your theatre business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a theatre business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Theatre Business Plan Template PDF

Download our Theatre Business Plan PDF to help guide you as you create your business plan for your own theatre business.  

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Market Plaza Showplace

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Family Fair, Incorporated desires to purchase the vacant Market Plaza Theater and operate it as the “Market Plaza Showplace” (Showplace), a live performance center in the densely populated Market Plaza community of Trinity, Texas. The facility is located amid retail shops and restaurants in the thriving Market Plaza Business Center, Family Fair will restore it for qualification as a historical landmark. There is no operation of this type in the immediate area, and live entertainment available in the community is limited to local clubs and bars.

The Showplace will offer high-quality, wholesome, and affordable live entertainment in a clean, quaint, and elegant facility. It will bring family-oriented live entertainment to those in the community who would otherwise travel to other cities for such enjoyment.

The operation will generate immediate cash and an excellent return for its shareholders. Revenues projected in this plan are based conservatively on two regular shows per week and a minimum of special events. No revenue is projected for special artist showcases, weekday “Branson, Missouri” type productions, or holiday season special presentations. In addition to revenues generated by regular showcases, the facility will be marketed to large businesses for special corporate events and will be available for special private event scheduling. Other revenue producing operations will be added later, such as audio and video recording services, sponsored broadcasts, and possible syndication of productions.

The Family Fair executive team has the expertise, experience, and commitment to make the venture a highly successful operation. The venue will quickly become an entertainment “hot spot” in the Southwest with national exposure. Supporting financial information is included in the appendix.

1.1 Mission

Family Fair, Inc. produces high quality, affordable entertainment in the elegant Market Plaza Showplace. It brings family-oriented live entertainment in a private function facility accessible to those who would otherwise travel out of the community to enjoy similar activities. The operation makes exceptional profit and generates immediate cash. It provides a glamorous and rewarding work environment for performers and employees, an excellent return to its owners, and offers entertainment events to remember and frequent.

1.2 Objectives

• To launch the venue with a highly publicized “Grand Opening” event.
• To produce a healthy net profit in the first year of operation.
• To double gross sales by the second year of operation.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Family Fair, Inc. is a new company that will provide live entertainment and a special events facility in a former movie theater. The facility is located in a thriving business center in the midst of a densely and diversely populated community in Trinity, Texas. The operation focuses primarily on:

• Providing regular live musical entertainment in a variety of family-oriented, wholesome themes from country music to Hispanic, pop, blues, gospel, and “Branson, Missouri” type legends productions.
• Providing a live performance center not already available in the community.

2.1 Company Ownership

Family Fair, Inc. will be created as a closely-held private Texas S corporation based in Trinity County, to be owned by its founder and principal investors. The founder, Mary Ellen Garner, is seeking private investors for funding 35% of the project and holding a 35% share of the company. Ms. Garner currently owns Pro Power Productions, a small but successful company specializing in sound recording production, artist development, and concert promotion which would become a DBA of Family Fair, Inc.

2.2 Start-up Summary

Of the projected start-up expenses, a little less than half are consultant fees. The remainder are professional fees (legal, accounting, stationery, advertising for opening event, office rent, expensed equipment, start-up salaries, and contingencies. The founder and Board of Directors will finance a portion of the start-up expenses.

The cost of start-up assets needed comes to $979,000 which includes $550,000 for facility purchase, $373,000 for facility rehabilitation and operating equipment, and $56,000 for initial operating capital and prepaid expenses.

Start-up financing is planned as follows: The founder of Family Fair, a minority female, and the Board of Directors will invest toward start-up expenses. The company is seeking private investors for another portion of the total funding required with proportionate ownership of the company. It is planned to seek a low-interest, long-term mortgage for the improved facility. The founder and majority stockholder, Mary Garner, qualifies as a minority female business owner with excellent credit history, and is eligible for the best interest rate and terms with the SBA or other mortgage companies. As an option for investors to secure their investment with real estate equity, the mortgage will be negotiated as transferable to investors.

These assumptions are shown in the following table.

2.3 Company Locations and Facilities

The Market Plaza Theater is located at 150 Market Plaza in Trinity, Texas. Family Fair proposes to purchase the 11,385 sq. ft. building and associated land area (18,923 sq. ft.).

The facility is structurally sound and was built in 1946 for movie theater operations. The theater property also includes a large neon lighted art-deco marquee-type sign near the busy intersection. A commercial appraisal has not been acquired by Family Fair, but the purchase price of the facility and associated real estate is consistent with current tax appraisal for the vacant facility. A commercial appraisal will be arranged upon request by a potential investor or mortgagor.

The rehabilitation of the facility will be accomplished in a manner consistent with city guidelines to qualify as an historical landmark which will provide a moratorium on city property taxes for 10 years. The Trinity Historical Society is anxious to sponsor this theater as an historical landmark. Internally, the theater will be renovated (seats restored, stage constructed, etc.) and the latest technology in sound and lighting equipment will be added. Dressing room facilities will be constructed in the renovation phase of rehabilitation.

The Showplace will offer live, wholesome entertainment in a quaint former movie theater in a densely populated community. Regular entertainment events will offer exciting presentations that will begin the moment a patron enters the facility, even before the main event. This type of entertainment is not available in the area at this time.

Family Fair will solicit, arrange and host corporate and private special events in the Showplace facility.

Family Fair will add other revenue producing services to compliment the base operation, such as local merchant advertising, special presentations, audio and video recording services, and other logical services as the demand arises.

3.1 Service Description

• The Showplace offers family-oriented entertainment in the form of regular live musical performances by local and touring artists and musicians. The average price is $12.00 per ticket. The venue will interest the majority of the area population because of the variety of show themes to be offered. The venue fills the need for a performance center in the community.

• The location and appeal of the Showplace facility offers Family Fair the opportunity to solicit, arrange, and host corporate special events. Pricing of this service will vary depending on the number of persons to be accommodated, food or refreshment catering, or other special requirements of the event. Trinity has a large business community and those businesses often use outside facilities for special events. We will market our venue to be included on the off-site preferred list of the majority of large businesses in the area.
• As in any community, special private events are celebrated by individuals, families, clubs, and other groups in the population. The Showplace facility offers a clean, quaint, and elegant setting, from the dining hall to the 750 seat auditorium. The facility will be more appealing than special events held in church annexes and will be more cost-effective and private than hotel facilities. The pricing for this service will depend on the number of guests, catering, and other requirements.

3.2 Competitive Comparison

Offerings of the Showplace are similar to those in outlying communities who offer live musical performances each weekend. However, their themes are fixed, where ours will be a variety of musical themes, along with ongoing interactive features (magicians, etc.) for appeal to the diverse Market Plaza community. The Showplace ticket pricing is within the price range of  other venues with similar offerings.

The quality of entertainment will be superior to other venues and Family Fair will assure that the appeal of the productions will not become stale. The competition offers the same entertainers and the same themes each week. It is not appealing to see the same show many times over.

The Family Fair executive team enjoys association with the most talented local musicians as well as touring groups to assure an exciting variety of entertainment. The team also enjoys close associations with nationally known entertainers, musicians and producers.

3.3 Sales Literature

The Showplace Sales literature will consist mostly of flyers for distribution in hotel lobbies, retail store stands or direct mailing. An attractive website will provide details of offerings, scheduling, and convenient ticket purchase. Early on, brochures will be developed for distribution to potential corporate customers and tourist agencies.

3.4 Fulfillment

Family Fair intends to use the entertainment associations of the executive team to acquire the services of the best musicians and artists available. The cost of these entertainers is negotiable but is conservatively calculated at 35% of ticket sales. The cost of local entertainers and musicians will be a weekly expenditure, but regular employment will allow negotiation of lower rates due to stability and benefits offered by Family Fair.

3.5 Technology

The Showplace will be equipped with the latest technology in sound and lighting, both of which will be of substantial appeal to customers. Fixtures and equipment accommodations for corporate and private events will be appealing and effective. Internet technology such as ticketing reservations, entertainment schedules and an entertainer slate will be provided.

3.6 Future Services

Family Fair will add other revenue producing services to compliment the base operation. These are not included in the financial plan. Some of the potential future services are listed below.

• Weekday showcases and special holiday events.
• Local merchant advertising will include space on our billboard sign in the business center, will be announced during performances, and will be displayed in the theater.
• Video recordings of artist showcases to be used in promoting their careers in entertainment.
• Professional record album and demo audio recording services. Family Fair will be in a prime position to secure a share of this business due to location and strong associations with artists (both amateur and professional). Opportunities to negotiate this aspect of the business will be constant with artists appearing at the Showplace.
• Syndication of programs for distribution to broadcast media, both domestically and internationally.
• Sponsored programs for radio and television broadcast.

Market Analysis Summary how to do a market analysis for your business plan.">

Family Fair will focus on families and music lovers within the community who frequent such entertainment and also on large businesses to host their special corporate functions. Our most important potential customers are families and young adults who would rather frequent productions in the community than travel several miles for similar entertainment. The numerous “guest home” residences for elderly citizens will be solicited for inclusion on their preferred list of organized entertainment activities for their residents.

4.1 Market Segmentation

• Families and young adults : Our most important market segment is citizens who desire quality and affordable entertainment in the community. These citizens will be frequenting the regularly scheduled entertainment (primarily music showcases) in Market Plaza to avert driving on freeways to other venues or in downtown traffic with difficult (and generally unsafe) parking conditions.
• Large businesses and corporations : Our second most important segment is businesses, particularly those who frequently choose outside facilities for special events and celebrations. Family Fair will offer custom entertainment and food service for special events.

4.2 Target Market Segment Strategy

The Showplace cannot survive just waiting for the customer to come to us. Instead, the executive staff must become experts at focusing on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future.

Therefore, we need to focus on our marketing message and entertainment offerings. We must develop our message, communicate it, and make good on it.

4.2.1 Market Trends

Trinity and the surrounding areas have produced several super-star recording artists in the last few years. Most of these acts got their amateur start and professional development by performing in area events like those offered by the Showplace. Having witnessed the good fortune of these artists, potential customers are aware that it could happen again at any time, and that the area is blessed with great talent. They are eager to frequent events where a potential super-star artist performs because it is so much easier to become personal acquaintances with them now than when they move up in their career. The keys to success are to communicate the message that the best of talent will be included in each event and make sure to do so.

4.2.2 Market Growth

The population of the Market Plaza community is expected to remain constant with modest growth due to multi-family development activity. The Showplace expects market growth to occur from outlying suburbs when the word of quality entertainment spreads. Market growth is also expected through solicitation of tour agencies bringing groups through Trinity on senior or institutional tours. Trinity is noted for its business attractions and the addition of large business relocations to the area continues in a big way. Additional large businesses will add to the potential customers for special corporate events.

4.2.3 Market Needs

4.3 service business analysis.

Live entertainment available to the community consists of numerous offerings, from broadcast media to high profile concerts in the region. One of Family Fair’s challenges will be establishing our venue as the premier entertainment in the community, offering consistent, high quality entertainment in a clean and appealing facility, and making each event one to remember and frequent. Another challenge will be to attract clients to the facility for scheduling special corporate and private events.

4.3.1 Competition and Buying Patterns

The key element in purchase decisions made by Showplace clients is knowledge that the modest cost of a night of quality entertainment at a location near home is ideal.

Pricing of this type of entertainment varies from $10 to more than $100 in the region. A number of families and individuals are usually willing to pay the ticket price, but the drive to events out of the community and difficult parking accommodations take some of the enjoyment out of the whole affair.

Potential customers currently travel well outside the community to enjoy this style of entertainment. After the Showplace grand opening event, word of mouth recommendations will fill each show from the community, almost immediately. They will select our venue to avoid the drive to other similar events in the region.

4.3.2 Main Competitors

The following is a list of main competitors offering productions similar to the Showplace.

• Local night clubs : Strengths–serve alcohol for those inclined. Weaknesses–limited seating capacity, limited age groups, dangerous environment.
• Major artist concerts : Strengths–live performances by major artists. Weaknesses–high ticket costs, excessive travel, unsecure parking accommodations, and infrequent events.
• Johnny Good’s Music Revue and Grapefield Opry : Strengths–age of business and good quality entertainment at a reasonable cost. Weaknesses–35 miles from the Market Plaza community, limited parking, constant country music theme, average musicians, and ticket availability concerns.

4.3.3 Business Participants

Some communities in the Trinity suburbs have successful weekend venues similar to the Showplace. Live entertainment in urban Trinity, particularly for this community, comes in the form of costly concerts that are either inconvenient or in local nightclubs. The wholesome, family-oriented offering of the Market Plaza Showplace will be welcomed in the community by those who would not frequent night clubs and major artist concerts, and would also be frequented by others because of the reasonable cost and level of talent.

Strategy and Implementation Summary

The Showplace will focus on the general population of the community and surrounding region, and large businesses in the DFW area. Location of the theater facility affords the strongest initial sales factor, then the quality and service of our operation will build strong loyalty and repeat customers. Our productions must live up to our message.

The Family Fair marketing team will initially blitz the community and region with announcements of the grand opening via radio, TV news, newspapers, local publications, solicitation, direct mail, personal calls, email, and fax. We will reach the majority of the area population who will eagerly spread the word.

The theater owns a huge sign that is strategically located at one of the busiest intersections in Trinity. The grand opening announcement will begin on the theater marquee approximately one month before opening.

5.1 Competitive Edge

The main competitor is 35 miles from the community and is sold out regularly. The route is in heavy traffic and parking is sometimes a problem. Therefore, fans of this type of entertainment in our community are expected to choose our venue because we offer more interesting entertainment, we are closer to home, have ample, secure parking, and ticket pricing is the same.

5.2 Sales Strategy

Consistent sales in the live entertainment business depends on quality entertainment at a reasonable price, along with efficient and friendly service. Showplace entertainers and staff will be required to extend exceptional courtesy to customers prior to, during and after each presentation.

The operation must always be sure to provide enjoyable, exciting and quality entertainment as well as excellence and courtesy in performing our ticketing and concession services. Special personal attention will be extended to our customers at all times. Quality entertainment and friendly service will greatly enhance loyalty to the venue.

5.2.1 Sales Forecast

Family Fair senior management prefers to use a conservative sales figure of 700 seats of 750 available per regular production in the first year. Consultants predict a sell-out for each show, beginning in the first month of operation, due to the prime location of the Showplace facility and the small percentage of the population required to produce a sell-out. Also, severe weather is not a major problem in this region and was discounted as a deterrent to attendance. The proximity of the venue to potential customers in the densely populated community is a powerful influence. However, to be conservative, we are projecting sales of 700 seats per show for the first year of the available 750 seats.

5.3 Milestones

The accompanying table lists important project milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it and the ability of the executive team to make the project a complete success. Our business plan includes complete provisions for plan-vs.-actual analysis, and the executive staff will meet regularly to discuss the variance and course corrections.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The executive management team will consist of majority owner, Mary Ellen Garner , a highly-educated Hispanic female, Marvin E. Carter , former professional musician, businessman, studio owner, record producer and concert promoter, Preston C. Porter , seasoned businessman and investor, Paul DuPont , sound engineer, producer, performing professional musician, and Greg Freeland , music director in Branson, Missouri and performing professional musician.

All members of the executive team have extensive experience, expertise, and network associations in business, education, and all aspects of the entertainment industry. Ms. Garner is Chairman and Chief Executive Officer, Mr. Carter will assume the position of President and Chief Operator, Mr. Porter will assume the position of Vice President and Treasurer and direct the banking and administration activities, Mr. DuPont will direct marketing and administration, and Mr. Freeland will direct the music and event functions. The board of directors will be elected by Ms. Garner and other shareholders from a community of qualified individuals.

6.1 Organizational Structure

Family Fair, Dba Market Plaza Showplace, has a simple proposed organization. The following is an outline of the proposed organization and responsibilities.

Board of Directors :(Final Board to be elected)

Executive and Operating Team (To be approved by Board of Directors):

Mary Ellen Garner : Founder and Director, President and CEO Responsibilities include the overall legal and financial affairs of the business. Marvin E. Carter : Director, Executive Vice President and Chief Operator Responsibilities include start-up improvements and overall operating activities. Preston C. Porter : Director, Vice President and Treasurer Responsibilities will include banking and financial matters, human resources and administration. Paul DuPont : Director of Marketing and Sales Responsibilities include overall sales and marketing activities of the operation. Greg Freeland : Director of Music and Events Responsibilities include musical arrangements, events productions and tour agency relations.

6.2 Personnel Plan

The following table summarizes our executive personnel expenditures for the first three years. Other staff is considered in the cost of sales calculation and will consist of entertainers, musicians, and event staff. Head count and cost for entertainers and event staff employees are not shown in the Personnel Plan table.

Financial Plan investor-ready personnel plan .">

The base operation is a “cash cow” with no accounts receivable or the burdensome collection efforts that accompany A/R management. Future services will be added with positive financial impact to the base operation when opportunities arise.

We expect to add revenue-producing services and activities during the first year that have not been covered in this business plan. These services will be a natural compliment to our operation and significantly add to our base revenue from regular productions. They include audio and video recording services, possible syndication of productions, sponsored radio and/or TV programs, and advertising for local merchants. Financing for new services will be arranged through cash flow, sponsorship, or outside interests.

7.1 Important Assumptions

The financial plan assumes private investor funding, a 15-year facility mortgage and founder investment for consultants, travel, business plan, and other planning costs.

Once in operation, the business will be self-sustaining and require no further financial assistance for this plan. General assumptions follow:

7.2 Break-even Analysis

The following chart and table summarize our Break-even Analysis. We have decided to treat fixed costs for this start-up plan to include the normal running costs each month for a more practical analysis. The average price per unit assumes that standard ticket prices will be $13.00 adults, $12.00 seniors and $11.00 for children under 12 years of age. The variable cost per unit assumes artist and musician fees and sales taxes to average $4.20 per ticket sold. Considering the start-up costs and the conservative position of the plan, we don’t expect to reach break-even until several months into the business operation.

The break-even assumes variable costs as shown below. This assumption is probably too high, and therefore conservative, because it is based on the highest local pay scale for musicians and artists. We will employ high-quality musicians for less than the maximum pay scale.

Also, the effects of additional revenue opportunities are not considered in the Break-even Analysis. The executive team will actively pursue other revenue producing opportunities and expect substantial success in this effort.

7.3 Projected Profit and Loss

Our projected profit and loss is shown on the following table projecting a reasonable profit the first year. Revenues are conservative as they include only the base operation (two shows per week) and minimal special event hosting. The executive team believes that actual experience will include a minimum of three shows per week with the possibility of daily successful shows and or special events. Increases in the base operation in the second and third years consider sold out performances and additional special and private events.

Our cost of sales should be somewhat lower, and gross margin higher, than in this projection due to our commitment to careful management of entertainer and musician costs. However, we prefer to project conservative so that we maintain a positive cash flow and to allow for less than expected performance.

Dividends are not applicable in an S Corporation. Net earnings are distributed directly to shareholders. However the company will consider shareholder requests to defer income or provide pretax investment opportunities.

The detailed monthly projections are included in the appendix.

7.4 Projected Cash Flow

The monthly cash flow for the first year is shown in the illustration. The cash flow does not reflect distribution of earnings in the three years depicted. Shareholders may elect full distribution, partial distribution or pretax investment options to be made available by the company. The table that follows includes annual amounts only.

7.5 Projected Balance Sheet

The balance sheet in the following table shows an attractive growth of net worth, and a healthy financial position with the conservative plan. The executive team believes and has the commitment to exceed the position projected in this plan. The monthly estimates are included in the appendix.

7.6 Business Ratios

The following are several important business ratios for the years of this plan. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7922, Theatrical Producers and Services, are shown for comparison. No analysis by management is offered at this writing.

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How to start a theatre company

This business is not easy to start and it is crucially important to make the plan and clearly understand how to start a theatre company and how to promote and manage it.

“ Life  is a  theatre  set in which there are but few practicable entrances.” ― Victor Hugo.

Here are the main steps for starting a theatre company:

1. Decide what type of the theatre company you wish to start.

There are many types of theatre companies, among them Shakespearean companies, puppetry companies and companies that focus on contemporary performance art. Decide if you want to do a variety of styles, or if there is a particular style or genre that you want to focus on. Create a timeline, a budget and a statement or constitution that outlines objectives and procedures. Set realistic goals of how long it will take to prepare for a play and how many you would like to do in a year.

2. Decide whom you will form the company with.

Choose people who will be committed to the project, who are creative and who have a wide variety of skills in theatre. Necessary skills include acting, directing, lighting and scenery, hair and make-up, and costume design. In addition, find people who can manage the administrative and business side of the company. Secure proper contracts if you plan on hiring members of trade unions that represent actors and theatre workers.

3. Find a location where you will have performances and where rehearsals will take place.

There are several options: You can buy or rent a theatre building or convert another type of space, such as warehouses and vacant commercial spaces. Consider renting or borrowing community spaces, such as civic halls or state school auditoriums. Book your shows into restaurants or bars that are also performance venues. Many theatre companies perform outdoors at street fairs, in public parks or on the sidewalk; in these cases, research the laws in your city regarding public performance.

4. Write the business plan for your theatre company

It helps to understand if the idea is efficient from economic point of view, how much money needed for start and growth, special conditions for stability of business.

Apart of the standard for business plan’s content it also should includes:

Mission statement.

This should be your company’s identity, and the litmus test by which you consider future projects. Make it as broad as possible, while still identifying a unique vision.

To provide an outlet for creative community involvement, while seeking to produce quality entertainment.

First, to create participatory theatre, to involve a core group of students physically, emotionally, and intellectually with actors prior to performance to present a collaborative effort. Second: to adapt contemporary prose and poetry to inspire the desire to read. Third: to create original material revolving around social issues and values pertinent to the lives of young people.

• Provide fun and entertainment to the community in a theatrical venue;
• Express artistic, civic and educational abilities and interests in our community;
• Provide quality entertainment through theatrical productions;
• Showcase local talent; and
• Bring an enjoyable theatrical experience to our community.

Name and look.

Brainstorm ideas on names for your company. Develop a logo and an identifiable “look” for your publicity, etc. Check to make sure that your proposed name is not already in local use.

Who will come see your plays? How are they likely to learn about them? How do similar companies promote their work? Consider doing a list exchange or purchasing mailing lists from companies with audiences you would like to attract.

Funding decisions.

Will most of your budget depend on grants? The kindness of your family? Dues paid by company members? Earned income such as merchandise sales, auctions, and theme parties? Each has its advantages and drawbacks. Making decisions on funding sources and likely amounts of income will help determine how ambitious your plans should be.

5. Register your company name with the local authorities.

Incorporation means becoming legally registered as a company. You will probably need to do this at some point to attract funding, to limit the chances of becoming personally bankrupt or even just to make sure you are being taken seriously. This is an incredibly simple process if you join the ITC (Independent Theatre Council) who will provide you with template forms to sign. There are various different kinds of company, you will have to choose what suits you best. Gomito is a Company Ltd by Guarantee with no share capital.

• Private Company Ltd by Shares: Members ‘own’ part of the company, if the business fails the shareholders lose just the value of their shares. Profits can be paid to shareholders.
• Private Company Ltd by Guarantee: Members do not own the company, if the business fails they can have liability limited to just £1. If the business closes with profit, the profit must be invested in another company with the same aims.
• Community Interest Companies: Must be for the public benefit, but have a broader definition than a charity. These are often recommended for Social Enterprises.
• Charities: Not ‘owned’ but in the care of a board of trustees. Lots of theatre companies are charities. Benefits include not paying VAT and claiming Gift Aid.
• Sole Traders: A business run by one person. There is no legal distinction between the person and the business so all profits are yours. However a bankrupt business means a bankrupt individual.
• Partnership: the same as a sole trader, but run by multiple people.

6. Licensing.

You no longer need a special licence to stage a live music performance if:

• it takes place between 8am and 11pm
• it takes place at a licensed premises or workplace
• the audience is no more than 200 people

For other public entertainment events the licence is needed.

For example in South Lanarkshire:

• Public Entertainment Licence – £267
• Temporary one-day event (application fee) – £237
• Temporary one-day event (licence fee) – £1189
• Temporary two-day event (application fee) – £1781
• Temporary two-day event (licence fee) – £10,049
• Fairs – £132

7. Open a bank account.

The best way to keep track of your company’s financial situation is to open a separate bank account. It also enables you to accept checks written to the company’s name.

8. Strategize potential non-production activities.

Doing a show or two a year is enough for some groups, while others like to maintain a continual presence to increase visibility and develop audiences. Examples of additional activities include teaching classes, hosting staged readings, and engaging in various forms of community outreach.

9. Create a database.

Nothing takes more time than repeatedly writing out addresses on postcards. There are lots of good database programs out there that allow you to print labels in a matter of minutes. It is advisable to keep a separate database for general mailings and another for press contacts.

10. Work Backwards.

Put your first production date far enough into the future that you have time to lay some groundwork, You won’t do your best planning under the deadline of an approaching opening night.

11. Contact with relevant structures.

People who work in the theatre are generally very nice. As long as you aren’t taking up masses of their time you shouldn’t be afraid to contact them with questions. Research on the internet to make sure that you are contacting the most relevant people.

NPOs (National Portfolio Organisations) The Arts Council has funded certain arts organisations to play a strategic role in Artist Development. It is worth looking for the organisations in your area that may run special schemes to support new artists. http://www.artscouncil.org.uk/funding/national-portfolio-funding/

The ITC (Independent Theatre Council) For all things legal and organisational this is a great source of advice. http://www.itc-arts.org/page69.aspx

Collaborating Theatre Companies A network for sharing resources and seeking creative collaborations http://www.facebook.com/#!/pages/Collaborating-Theatre-Companies/196472247031363

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Best Area Theaters and Performing Arts Halls

St. Pete/Clearwater has a range of venues with excellent acoustics to enjoy live music and theatrical performances that accommodate national touring bands, broadway plays and more.

Ruth Eckerd Hall's near-perfect acoustics receive rave reviews from artists and audiences alike.

Mahaffey Theater

Humor, Song and Dance

The Duke Energy Center for the Arts - Mahaffey Theater offers Broadway musicals, comedy shows, contemporary & classical concerts.

Located in the heart of beautiful Downtown St. Petersburg, the Duke Energy Center for the Arts - The Mahaffey Theater is a 2,031-seat cultural jewel featuring elegant ballroom space, spectacular waterfront views, and European box-style seating. Just steps away from the culturally vibrant downtown and minutes away from white sandy beaches and world-famous museums, The Mahaffey hosts top-quality national and international artists—Broadway and comedy shows; classical, pop, rock and dance concerts, plus performances by the renowned Florida Orchestra.  

American Stage

American Stage Theatre Company 's mission is to preserve great plays of the past through live theater while also creating contemporary stories and storytelling. The acclaimed theater presents its Mainstage Series in the 182-seat Raymond James Theatre year round and the annual American Stage in the Park each Spring. 

Ruth Eckerd Hall

Ruth Eckerd Hall 's near perfect acoustics have received rave reviews from artists, technicians and audience members since opening in 1983. Combined with state of the art equipment, comfortable amenities and world class entertainment, it's no wonder that the 2,180-seat concert hall has been recognized as one of Tampa Bay's best numerous times. Designed by the prestigious Frank Lloyd Wright Foundation, REH features a stellar lineup of more than 200 performances a year, including lectures, contemporary music for all age groups and comedy acts featuring some of the country's biggest names.  

Palladium Theater

Enjoy two venues in the Palladium Theater.

When it comes to high-level performances, the two venues housed within the historic Romanesque Revival-style Palladium Theater in downtown St. Pete seem to leave no stone unturned. The 850-seat Hough Hall and the far more intimate candlelit 175-seat The Side Door cabaret affordably deliver classical, jazz, blues, rock,country and opera performed by St. Petersburg Opera Company. But there's more: dance, comedy and literary events flesh out the robust offerings.

Floridian Social Club

Originally built as a bank, the old-world Beaux Arts facade of the 705-seat Floridian Social Club serves up an interesting contrast to the facility's state-of-the-art tech and the contemporary bands (touring and local) that perform there, who couldn't possibly be any more "with it.' Four full beverage bars ensure an extra good time for all. With a close-to-the-stage pit and an upstairs balcony overlooking all the live action, you'd be hard-pressed not to be in on it, wherever you end up. Come here to listen to genres ranging from jazz and punk to rock and ska.

Bilheimer Capitol Theatre

Enjoy Grammy-award winning acts at downtown Clearwater’s Bilheimer Capitol Theatre.

Head to downtown Clearwater’s Bilheimer Capitol Theatre to catch a cool live concert or a pair of film classics in a grand historical setting. The venue has 750 seats and hosts grammy-award winning performers but your concert experience is sure to be an intimate one. Dating back to 1921, the beautifully restored former moviehouse and Vaudeville venue--a magnificent Mediterranean-Revival gem--will make you feel as if you've time-traveled back to Hollywood's glam and glitz heyday.  

freeFall Theatre Company

For a year-round season of plays, musicals and world premieres, freeFall Theatre is the place to visit. It's one of only two professional regional theatre companies in St. Petersburg and has been featured in The Tampa Bay Times, The New York Times and Time Out New York. The company also gives back to the community, hosting educational programs that benefit students of all ages and backgrounds throughout the Bay Area.  

What's Trending

2021-2022 Season

Coming Soon!

Now playing, ring of fire.

September 25 - October 20, 2024

A toe-tapping tribute to the Man in Black. 

Picture this: it's a hot summer night in the heart of the American South. The air is thick with anticipation as the stage lights dim and the first chords of a familiar tune ring out. That's the scene set for 'Ring of Fire,' the jukebox musical that'll take you on a wild ride through the music of one of America's most iconic singer-songwriters, Johnny Cash. Through a series of vignettes, you'll witness the highs and lows of life in 20th century rural America — the struggles, the triumphs, the loves lost and found. Though he is never impersonated, Johnny Cash’s remarkable life story is told through his music, climaxing in a concert that will both move and exhilarate! You won’t be able to resist singing along. 

Art Matters

Art Matters because it reminds us we are human. Storytelling is our oldest tradition and sharing stories is what bonds us

Art Matters because it is a way to cope with our own realities and express ourselves.

Art helps us connect with one another and become better humans. It reminds us of the universal human experience.

Art Matters because it creates experiences that are etched in our minds which fosters beautiful moments in our hearts.

Art provides a safe space to explore ideas and experiences in multiple mediums. It can also be a sanctuary of sorts, especially when you are without autonomy. I think art matters because it can literally save lives.

Whether watching a performance, viewing visual art, listening to a concert, reading a story, or actually immersed in creating something myself, I am free of the normal constant, confining mind chatter we so often experience.. Like meditation, how refreshing, how healing to step outside of ourselves to join the universal spirit community of art. And how engaging and devoid of loneliness it is! So how could anyone get along without at least a miniscule portion of time with at least one of the myriad forms of art?

Jam out with American Stage

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We are doing maintenance Feb 21-22 and online sales are down at the moment. Any questions please call the box office at 727-823-7529

Upcoming Events

Trace Zacur – Future Sounds: Jazz in the Neon City

Side Door Cabaret

St. Pete Opera: Saint-Saëns’ Samson & Delilah

Hough Concert Hall

Kyle Schroeder: Falling For You

Yates McKendree

Yesterday Once More

Synia Carroll & Helios Jazz Orchestra

Girl’s Night Out Comedy

A Tribute to Jimmy Buffett featuring Members of the Coral Reefer Band

Dimas Sanchez and the Afro Latin Jazz Project

Backtrack Blues Band

Ella & The Bossa Beat

Dogs, Inc: Beyond The Dark

Simon Lasky Group

Tampa City Ballet’s Carmen

Sandy Atkinson & True Loves New Album Release

Bryan Hughes & The Crew: The Great American Songbook

Lou Gramm: The Original Voice of Foreigner

Matt Schofield

Lush Life: A Tribute to Coltrane & Johnny Hartmann

Siobhan Monique & Helios Jazz Orchestra

Sauce Boss Gumbo Blues

St. Pete Opera: Holiday Sparkle

St. Pete Opera: Sondheim’s A Little Night Music

Buffyfest 2025: The Florida Björkestra

St. Pete Opera: Bizet’s Carmen

Artists In Residence