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9 tips to create compelling product roadmap presentations

A crystal-clear roadmap is the best strategic communication tool for a product manager. When properly presented and shared across an organization, a product roadmap sheds light on what’s happening today, tomorrow, and in the future—and motivates teams to achieve more.

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product roadmap presentation

A great product roadmap presentation helps you build trust with your team and stakeholders —letting them all see how you’re creating real value for the company. How you present a roadmap to your internal team can also inform how you should present it to your customers and get them on board with what’s to come.

This chapter dives into the best tips for roadmap presentations to keep every stakeholder invested and engaged before, during, and after you’re done presenting.

Boost your product roadmap presentation with product experience insights

Heatmaps, Recordings, Surveys, and Feedback tools help you build your product roadmap presentation on a solid, user-centric foundation.

Why your product roadmap presentation matters

When it comes to keeping product strategy, business objectives, and execution aligned, the product roadmap is your key point of reference. Your work as a product manager (PM) involves working with internal teams and stakeholders to build a crystal-clear roadmap that clearly communicates deliverables, and the expectations for where the product is going and why .

Next, you need to get everyone else involved with the product on board and on the same page. The first step to evangelizing your product roadmaps across your organization is to get them out there for all to see with a product roadmap presentation.

Presenting your roadmap to key stakeholders is a great opportunity to tell a compelling story about where your product is going. 

A well-thought-out roadmap presentation will help you:

Align and validate your team’s roadmap

Reduce the risk of eleventh-hour surprises stopping you in your tracks

Smoothly deliver against your product strategy

Avoid stakeholder confusion or dissatisfaction on where the product is going

Make sure your goals stay customer-centric and align with both your users’ needs and wants, as well as your business objectives

How the product roadmap presentation helps you achieve your goals

Your goal with the product roadmap presentation is to gain alignment around the set of priorities you’ve arrived at. That includes:

5 components of a great product roadmap presentation

Every product roadmap presentation is different. In fact, to address every stakeholder’s needs, you may need to first create and present a general strategic product roadmap template, and then move on to discuss lower-level field roadmaps. 

However, there are some components that most product roadmap presentations have in common:

An introduction/agenda: this tells your audience what to expect, what the presentation is about, and how long it’ll last

Your purpose and product vision : the reasoning behind the new product (or new iterations) to give your audience some context and help them see the rationale behind your product direction

The product’s target audience: who are you trying to target with your new product/features? It could be your existing audience, or you might want to reach a new audience in a different market.

Your product roadmap: a top-level view of what you’ve outlined in your product roadmap. For example, you can showcase the anticipated timeline, but don't go into detail about each deliverable along the way.

Feedback and questions: at the end of the presentation, leave space for your audience to ask questions and provide feedback

💡 Pro tip : keep your presentation user-focused with a data-informed strategy and roadmap.

Use Hotjar to gather a rich mix of quantitative and qualitative product experience data for a user-centric approach. 

By providing a steady inflow of user data, Hotjar’s tools can help you ensure your product strategy and roadmap are always relevant.

A Hotjar heatmap in action

9 tips to ace your product roadmap presentation

Before you go ahead with your product roadmap presentation, think about how you communicate your roadmap at these stages:

Before the presentation

When you’re working on your product roadmap presentation, your main goal is to set it up for the best results . To do that, get to know your stakeholders’ needs and motivations, and try to anticipate questions and feedback that might come up in the presentation.

1. Know your audience

As you build your product roadmap presentation, focus on sharing the most relevant information with your audience. 

For example, the C-Suite and the Sales team care about different aspects of the product strategy, while customers and engineers are likely invested in different aspects of the product's direction. Every one of these groups has a varying degree of understanding around the inner workings of the product —and different ways of relating to you as the PM.

To tailor your presentation to the interests of the audience involved, you need to get to know them: their motivations, their deadlines, their pressures, what’s keeping them up at night. This will help you empathize with your stakeholders and create trust.

💡 Pro tip: if you don’t know your stakeholders, set up interviews so you can begin to understand them and their interests. Stakeholder interviews can be informal, simple conversations to get to know their motivations and challenges. They’ll also provide you with some less-obvious opportunities to influence your project’s chances of success.

Once you know your audience, you can tailor your product roadmap presentation to address what they care about and communicate your roadmap for successful buy-in . For example:

Engineering: they want to understand the value of their effort to the business, to customers, and towards improving the product. Keep it short-term and focus on developer-oriented themes—like scalability, usability, quality, performance, infrastructure, and product features.

Executives : these stakeholders care about the company's vision and goals, and how the plan depicted by the roadmap will help the company achieve them. Make sure your roadmap ties each initiative to customer value and business goals. Explain what features you’re adding, and more importantly, how the initiatives will help the product capture the market.

Customer-facing teams : these include Sales and Customer Success and Support teams that mainly care about what they can promise customers, when it will be ready, how it affects pricing, building trust and loyalty, and ways to reduce churn. Give them a transparent timeline they can communicate to customers and users, and show how the roadmap will introduce ways to reduce churn and improve conversion.

2. Channel your inner PANDA 

Building an effective and engaging presentation is all about product roadmap prioritization in the wild. As a PM, that can mean dealing with some pretty dangerous animals. 

From HiPPOs (Highest Paid Person’s Opinion) to ZEBRAs (Zero Evidence But Really Arrogant) to RHINOs (Really Here In Name Only), these types of stakeholders can hold up the product development process or force you to focus resources on the wrong priorities.

PANDAs (Prioritizes Amazingly and Needs Data Always) make the best product managers because they prioritize strategically and take a data-informed approach. 

When it comes to developing a stellar product roadmap presentation, channeling your inner PANDA helps you:

Communicate convincing product narratives

Share user and business data that keeps team members aligned

Manage your backlog effectively

Highlight clear, measurable metrics that let you know you’re on the right track 

Keep the product team aligned on shared priorities and initiatives

Build trust with stakeholders who can see that you’re creating real value for the company

Product managers who Prioritize Amazingly and Need Data Always can confidently show that their product decisions will benefit their team, their organization, and most importantly, their users. This is the basis for cross-functional communication and buy-in from execs and other stakeholders.

💡 Pro tip : sharpen your user data to make better decisions for your product roadmap.

The best product managers use research for product prioritization , and Hotjar gives you the user data you need to prioritize brilliantly. 

Ask users direct questions and gather information on what’s important to them by using Hotjar’s non-invasive survey tools—like Feedback widgets.

Use Heatmaps and Session Recordings to spot issues and determine which bug fixes and product optimizations should be top of your list.  

When you’re guided by how your users experience your product and what their needs are, you can stop your priorities from being hijacked by loud-mouthed HiPPOs, arrogant ZEBRAs, or unfocused WOLF types.

product roadmap presentation

A session recording captured using Hotjar

3. Structure the roadmap in themes, not features

Theme-based roadmaps are one of the best ways to give your product roadmap a memorable and meaningful narrative . As they highlight the big picture, themes show the broader objectives at play and make it easier for you to sell your product strategy.

High-level themes are great for structuring the roadmap and setting up your audience for the context you’re presenting in. To anticipate needs and questions during the presentation, make sure you can provide details into what’s behind each high-level item. 

For example, if you've called a theme 'essential services', break it down into key initiatives and epics that will be required to deliver the theme.

During the presentation

To get everyone on board during product roadmap presentations, your goal is to communicate clearly with your stakeholders and ensure everyone is on the same page.

4. Focus on the why 

Whether it’s a traditional feature roadmap or a problem-focused set of objectives and key results (OKRs), why you want to do these things matters. Is it to explore a new business opportunity? To increase satisfaction among a key segment of users? Something else?

If you expect your team to own building solutions—as well as defining and measuring their success—they need to understand why these initiatives matter to your users and the business as a whole. 

As you present, highlight the context for why you are including something on a roadmap, and remember to tailor your message depending on the audience. Technical teams need to see evidence for why you see demand for a feature. Executives want to see a strong connection between the development initiatives and the priorities of the business.

Remember to address different stakeholders' needs, which you may have uncovered in earlier stakeholder interviews or catch-ups. Be clear on the trade-offs you’ve had to make so stakeholders understand the different considerations you and your team have made.

💡 Pro tip : the data speaks for itself, but you can also tell a powerful story from the perspective of your users. 

Include user insights to prove the value of your ideas, and talk about some alternatives that you've excluded—and why.

Use Hotjar's product experience tools to Observe and Ask for user feedback that helps your audience understand the ‘why’ as much as the ‘what’.

The Hotjar Feedback widget

5. Communicate a convincing product narrative

Great product storytelling can get powerful exec HiPPOs on board, motivate disconnected RHINOs, and convince arrogant ZEBRAs and distractible WOLF (Working On Latest Fire) personas to get behind your product plans. 

As you tell the story of how your roadmap came together, use it as a tool to keep your audience engaged and rally their support around the plan . Include details like customer requests that inspired a new feature, features and functionalities that help push you closer to the product’s vision, or any particularly difficult prioritization decisions you can share.

Use simple and clear language and avoid industry jargon, especially if you're trying to align a wide variety of stakeholders. This will help communicate your product roadmap.

6. Engage your audience with visual aids

People need to see how all the components of your product strategy fit together, so invest time in making sure your product roadmap presentation template is well-designed .

Whether it’s dedicated product roadmapping or project management tools, PowerPoint presentations, infographics, Gantt charts, or Excel spreadsheets, every type of product roadmap presentation template uses graphic elements to help stakeholders visualize your overall product strategy, and help you chart the development and release of specific iterations .

#Some of PowerPoint’s free roadmap templates

A few key points to keep in mind: 

Vary your versions : present different versions of your roadmap for different audiences. A good way to do this can be to filter your roadmap content by epics or outcomes, and only show the ones relevant to the departments or teams you're presenting to.

Colormap : use color to distinguish between different themes, objectives, or categories on your roadmap. Don’t forget to include a legend outlining what each color signifies.

Keep it relevant : don’t overwhelm your audience with too many details. Your visual product roadmap should contain only the most relevant insights and graphics. When in doubt, take it out.

After the presentation

It’s time to tie up any loose ends and check in with your audience. As you do so, continue to request feedback and iterate on your roadmap presentation.

7. Tie in metrics

If you’re having a difficult time rallying the audience around your roadmap, remember that metrics are a great arbitrator . They are a powerful tool for selling your product strategy and getting buy-in across your organization.

Metrics related to the success of your product help you make objective decisions and not rely on intuition alone. You likely used these product metrics to make your roadmap decisions in the first place, so put them back to work for you when presenting your product strategy.

Your visual roadmap should present how initiatives influence key business metrics or a 'north star metric'. They’re an important part of the narrative around your product roadmap, so put these numbers front and center in your presentation. 

8. Leave room for questions and feedback

Make sure you give participants the opportunity to ask questions and provide feedback on your product roadmap presentation. This will help you improve and have better ongoing communication around your roadmap.

This doesn’t necessarily mean you need to act on every single piece of feedback. Instead, actively listen and hear people out and make sure stakeholders feel heard and understood.

Some areas you can seek feedback on are:

Is the meeting cadence working for stakeholders?

Do they understand your product team’s priorities and trade-offs?

Do they understand the roadmap’s impact on them?

Then, follow up on any feedback shared during the presentation. After all, alignment isn’t one-sided—it’s an exercise in negotiating different views and opinions.

9. Keep the product roadmap updated and accessible

Once you’ve done a good job selling your product strategy, don’t hide it away. Make sure you follow up your roadmap presentation with thorough meeting notes and the updated roadmap. 

By now it’s clear that roadmaps can’t just be static documents—like an Excel spreadsheet or a PowerPoint template. This also means th e roadmapping lifecycle doesn’t simply end with a presentation . You need to follow up on KPIs and progress, as well as keep your stakeholders and customers informed.

Continue to communicate updates and changes to your roadmap outside of meetings. Create a concrete, editable, and accessible space where stakeholders can continuously check-in, provide feedback, and keep up-to-date on changes. 

Some ideas of how to do this include:

A product roadmapping tool

A shared document

A dedicated space in your company’s knowledge sharing tool

A dedicated channel in your company’s messaging platform

A dedicated space for feedback in the roadmap artifact itself

#A product roadmap presentation template from Miro

Next steps for product roadmap presentations

Roadmap alignment is a continuous, ongoing process. And the way you approach your roadmap presentations can be decisive in how your product moves forward toward success. 

As you gear up to present your product strategy and the specific iterations it involves, consider what you do before, during, and after the roadmap presentation to build alignment.  

Understanding why certain product initiatives matter to your users and the business will allow your team, stakeholders, and customers to rally behind them much more than just being told they need to happen.

FAQs about product roadmap presentations

What should you include in a product roadmap presentation.

An effective, coherent roadmap presentation includes:

The context and ‘why’ behind each initiative 

Substance and concrete outcomes at each stage of the roadmap

A clear business impact of completing the initiative

Details about the product’s target audience to demonstrate how well you know the market, the users, the product, and the business goals

When should you deliver a product roadmap presentation?

There are a few situations where you might need to deliver a roadmap presentation. Here are a few of the most common: 

To get approval from business leaders for new products, features, or a change in product strategy

To alleviate conflicting messages from different stakeholders

To create a release plan that can be shared with customers

To get your team on the same page with and advocate for the product opportunities that will help your company reach its goals

How long should a product roadmap presentation be?

The ideal duration of a product roadmap presentation depends on how many products and features you need to discuss. We recommend reserving around 1–2 hours, including time for brainstorming and feedback at the end.

Product roadmap templates

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Blog Business 20+ Product Roadmap Presentation Templates

20+ Product Roadmap Presentation Templates

Written by: Tobi Ojenike Apr 10, 2024

20+ Product Roadmap Presentation Templates

Whether you’re a product manager or an entrepreneur, a well-made product roadmap presentation is a great way to ensure stakeholder and team buy-in.

Product roadmaps are visual representations of information such as critical features, timelines, and strategic goals and are practical communication tools.

If you’re unsure how to create a product roadmap presentation, you’re in safe hands! In this post, I’ll show you how to use an Online Roadmap Maker  and share  product roadmap templates you can add to slide decks.

Click to jump ahead:

20+ product roadmap presentation templates

  • Best practices for product roadmap presentation

Product vision and strategy presentation

The benefit of using product roadmap presentation templates is that you can quickly provide a high-level overview of projects. Some other advantages include:

  • Save valuable time: Product roadmap templates give you a ready-made structure to use, which saves you time creating something from scratch.
  • Consistent design: Professional designers make product roadmap templates, so you don’t need to worry about alignment, spacing, or other design-related aspects.

1. Timeline-based product roadmap presentation template

From the ideation stage until launch, you need a method for tracking progress along a timeline. This way, stakeholders can keep abreast of events, changes, and progress.

quarterly concept product roadmap

2. Feature-based product roadmap presentation template

As attention spans dip, you’ll want a template that lets you highlight important product features at a glance (bold, italicized, or underlined text are great tricks for this) to drive the message home.

grey product roadmap

3. Goal-based product roadmap presentation template

Goal-based product roadmap presentation templates go beyond listing features or deadlines and strategically communicate the vision, key goals, and milestones to your team or stakeholders.

dark gray company quarterly business roadmap

4. Release-based product roadmap presentation template

These roadmaps provide information on product releases over a specific period. Their primary purpose is to give each team member a sense of responsibility and provide a visual overview of the entire process.

light vertical product launch roadmap

5. Strategy-based product roadmap presentation template

These roadmaps help ensure that product development efforts are aligned and focus on the broader business strategy and goals rather than specific features or release dates.

white and colorful strategic roadmap

6. Platform-based product roadmap presentation template

These templates are specifically designed for products that serve as platforms and focus on various applications, integrations, or user-generated content.

simple blue product application roadmap

7. Portfolio-based product roadmap presentation template

Unlike roadmaps that focus on a single product, a portfolio-based roadmap offers a birds-eye view of multiple products and how they fit into the broader strategy.

dark portfolio roadmap template

8. OKR-based product roadmap presentation template

OKR-based product roadmaps represent a goal-setting methodology that helps teams and organizations define measurable goals and track their outcomes.

This type of roadmap is useful for aligning product development activities with specific, measurable objectives that contribute to the organization’s overall success and strategic direction.

marketing sprint checklist

9. Process-based product roadmap presentation template

Process-based roadmaps focus on product development in distinct phases and often align with an organization’s product methodology.

These roadmaps are helpful for teams that follow structured processes, such as agile, lean, and scrum.

promotional marketing plan

10. Technology-based product roadmap presentation template

These roadmaps allow you to clearly define how technology will be developed, ensure strategic alignment, and effectively communicate ideas.

purple and white minimalist technology roadmap

11. Expansion-based product roadmap presentation template

These roadmaps outline how a company plans to increase a product’s market reach, user base, and features over time.

mint green marketing roadmap

12. Kanban-based product roadmap presentation template

Inspired by the Kanban project management method, Kanban product roadmaps are built to ensure that product evolution is managed efficiently and transparently.

illustration team product development roadmap

13. Agile-based product roadmap presentation template

Roadmaps that focus on the agile project methodology are great for presenting changing priorities which makes them ideal in environments where rapid change is the norm.

blue product development roadmap

14. Integration-based product roadmap presentation template

Integration-focused roadmaps are essential for products requiring synchronization across different departments or communication with third-party services.

simple product roadmap

15. Maintenance-based product roadmap presentation template

As the name suggests, maintenance roadmaps focus on product updates, bug fixes, and improvements over time.

retro now next later product roadmap

16. Marketing-based product roadmap presentation template

Marketing roadmaps focus on showcasing marketing activities to promote a product over a certain period.

Unlike product development roadmaps, which focus on features and technical updates, a marketing roadmap focuses on marketing initiatives to enhance product visibility.

modern marketing roadmap

17. Sales-based product roadmap presentation template

Sales roadmaps hone in on sales initiatives, targets, and milestones associated with a product over a timeline. They are the perfect way to align sales efforts with the overall product strategy.

green minimalist sales plan

18. Internal-based product roadmap presentation template

Roadmaps for internal use outline the product development process, timelines, and priorities for team members directly involved in the product’s lifecycle.

Unlike roadmaps for an external audience like investors, an internal roadmap focuses on details that affect day-to-day operations.

simple project management roadmap

19. Quarterly-based product roadmap presentation template

These roadmaps outline the product development over quarterly intervals or three months.

This timeframe offers a balance between short-term agility and long-term planning, making it particularly suited for businesses operating in dynamic environments where flexibility is crucial.

colorful quarterly product roadmap

20. Target audience-based product roadmap presentation template

These roadmaps align product development strategies with a defined target audience’s needs, preferences, and behaviors.

This way, you can create products for the people that want and need them.

soft franchisee marketing roadmap

Best practices for product roadmap presentations

If you’ve never put together a product roadmap before, here are some best practices to keep in mind.

  • Focus on clarity:  Use visuals like charts and graphs as too much text leads to information overload.
  • Tailor the presentation:  Know your audience and speak to them. If you’re presenting to techies, dive deeper into details. If it’s a meeting of stakeholders, focus on the big picture.
  • Highlight user stories:  Share relatable stories of why your product is unique.
  • Communicate dependencies and risks:  Touch on potential setbacks and how you plan to address them.
  • Make it interactive:  Insert questions and answers to keep your audience engaged till the end.
  • Focus on value:  Don’t just list features, but explain how each improves the product and solves user problems.

When giving product roadmap presentations, you’ll need to include two things: your product vision and product strategy.

Product vision usually represents a long-term goal, while product strategy describes the steps you’ll take to accomplish your goal.

Here are some tips on how to communicate both to stakeholders. 

  • Connect the roadmap to your vision:  Ask yourself what problems your product aims to solve. Your answer(s) will guide your vision, and in your presentation, you can highlight how each step helps you get closer to achieving that mission.
  • Answer the “why”:  Rather than abstract examples, use real-life stories audiences can relate to when describing your vision.
  • Align with your business objectives:  To further convince stakeholders, highlight how your vision ties into larger organizational objectives.
  • Incorporate storytelling:  Don’t just tell facts and figures and boring people. Instead, tell stories that listeners can relate to so that they become champions of your product.
  • Give room for iteration:  Product roadmaps should have wiggle room depending on changing circumstances. Be proactive and routinely review your roadmaps and make iterations as needed.
Want to learn more about product roadmaps? Check out our other resources: How To Create A Product Roadmap [With Templates] 10 Best Product Roadmap Software for Effective Planning 12+ Inspiring Product Roadmap Examples for Effective Planning

Conclusion: Communicate your product vision and strategy efficiently with Venngage

If you want to execute a project well, you’ll need to create product roadmaps to help you communicate.

You can either spend hours trying to design a product roadmap or use our  product roadmap templates , which don’t require any design experience to edit and save time and headaches.

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Product Roadmap-web

Product Roadmap Presentation Template

Show colleagues, stakeholders, and clients the direction of your product development with the Product Roadmap Presentation Template.

Trusted by 65M+ users and leading companies

About the Product Roadmap Presentation Template 

The Product Roadmap Presentation Template outlines the direction of your product development. Use a product presentation template to show what you want to create, why you think your customers will value it, and how it aligns with your company's strategy. 

What is a product roadmap presentation? 

A product roadmap presentation is your opportunity to share product plans with your internal and external stakeholders. It presents the key information from your product roadmap , explaining how new products and product features align with business objectives and provide customer value. 

At the end of the presentation, product managers will have a chance to answer questions about product direction. It's a collaborative process, aligning your team and getting everyone on the same page. 

What should you include in a product roadmap presentation? 

Every product roadmap presentation is different. However, there are some common topics that crop up in most presentations:

An introduction and agenda

Tell your audience what the presentation is about and what it’ll involve. That way, they know what to expect and how long it’ll last. 

Your purpose and product vision

Show your audience the reasoning behind the new product (or new features) to give them some context. For example, customer feedback shows that buyers are looking for an additional product feature. That way, your audience can see the rationale behind your product strategy. 

The product’s target audience

Be clear about who you’re trying to target with your new product. It could be your existing audience, or you might want to reach a new audience in a different market.

Your product roadmap

Show your audience what you’ve outlined in your product roadmap, but keep it top-level. They don’t need to know all the ins and outs, so make sure you only outline the key information. For example, you can showcase the anticipated timeline but don't go into detail about each deliverable along the way. 

Any feedback and questions

At the end of the presentation, provide your audience with the opportunity to ask questions. This will be your opportunity to have a discussion with them and get their feedback. 

When should you deliver a product roadmap presentation?

There are a few situations where you might need to deliver a roadmap presentation. Here are a few of the most common: 

To get approval from business leaders

Before you can make any changes or launch new products, you need approval from management. Delivering a product roadmap presentation is a good place to start. Why? Because it shows them everything they need to know about the new product. They’ll see how your product themes feed into the company-wide strategy, how it’ll offer customers a better product, and whether it’s a viable product. 

To create a release plan

Creating a product roadmap presentation gives customers and business partners an idea of what to expect in the future. Think of Apple as an example. They don’t have specific release dates for their products, but the business provides regular updates of what improvements and changes they plan to make in the future. It keeps everyone in the loop and builds anticipation. 

To get your team on the same page

A product roadmap presentation is a perfect opportunity to get your product team (and anyone else involved in the product roadmap) on the same page. From the get-go, everyone has the same expectations and is fully aligned with the goals. 

How do you create a product roadmap presentation with Miro?

Miro is the perfect online presentation creator to quickly build a presentation. The Product Roadmap Presentation Template is ideal for collaborative teams. It’s intuitive, easy-to-use, customizable, and distributed teams can access it from anywhere. To get started, select this free template and follow these steps. 

Step 1: Add your roadmap to the template

Start by adding the key pieces of information from your roadmap into the template (it’s easy to add files if you want to upload images from the roadmap). Try not to overload the presentation with details from the roadmap. You only need to provide a high-level view of the crucial pieces of information, such as the timeline, budgets, and customer insights. 

Step 2: Customize the presentation template

With the key information in place, you can visualize where everything else will sit in the template. With Miro’s template, you’ll have access to our pre-made slides. They’re fully customizable, so you can move things around to suit your specific presentation. You can also add or remove slides, edit the placeholder content, and add your own company branding. 

Step 3: Add supporting information and context

Now you can start to flesh out the presentation. You’ll add your introduction and agenda, followed by the main purpose. Then, you can outline who your target audience is and add your market research to provide context. If you have data and customer insights to share, you can add shapes , charts , and link internally and externally to any relevant reports. 

Step 4: Get feedback from colleagues

When the template is complete, share the presentation with colleagues to get feedback and make any necessary changes. Using Miro’s digital workspace, it’s easy for teams to collaborate throughout this process — even if they’re working remotely. 

Step 5: Deliver the presentation

Select presentation mode to deliver the presentation in full screen. Use the arrow buttons or keys to move the presentation along (only the slides in the frames you selected will be visible).

How long should a product roadmap presentation be?

It varies depending on how many products and features you need to discuss. Around 1–2 hours is ideal and allows plenty of time for brainstorming at the end.

What’s included in this Product Roadmap Presentation Template?

In this template, you’ll get access to Miro’s ready-made presentation slides. Each slide in this template is a frame with placeholder text. Simply edit the content in the slides, add or remove new slides, and change their order to create your ideal presentation.

Get started with this template right now.

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Company Vision Presentation-thumb-web

Company Vision Presentation Template

Presentations, Business Management

Creating or reimagining a company vision is just half the battle. You also need to make sure that your employees and customers understand and share it. Communicate your vision statement in the most effective and concise way with this Company Vision Presentation Template.

Product Roadmap Template

Make your next product roadmap presentation your most impressive one yet with our customizable template. Perfect for bringing your vision to life, this product roadmap template has all the essential elements for a successful pitch: vision and strategy, goals and objectives, launch timelines, and more. 

Even better? This Beautiful.ai template is already professionally designed and will come together in just minutes – helping you get your product roadmap off the ground. Whether you’re pitching to investors or training an in-house development team, you can easily tailor our product roadmap template to any audience. 

Our product roadmap template can also help you:

  • Pitch new products to investors and customers
  • Visualize the trajectory of research and development work
  • Inform and educate your sales team of up-and-coming products

Master your next development presentation with our project roadmap template

As you bring your product roadmap to life, don’t forget that you can tap into Beautiful.ai’s additional templates and designs to create additional elements like Gantt charts, flowcharts, infographics, and more – all with a few clicks. With our project roadmap template, you’ll get access to 10 customizable slides that outline all the details necessary for your presentation. Those slides include:

Title Slide

Pro tips to create an impactful project roadmap template

Ready to use this template to create your roadmap presentation? Here are some tips to keep in mind:

Let audiences know what to expect upfront and throughout your presentation with an agenda slide and section break slides.

Use our library of templates to easily add new slides and create different versions of your presentation. That way, you can tailor each to your various audiences, like upper management, the marketing department, sales teams, and product developers.

Don’t bog down your presentation with text-heavy slides. Diversify your content by using elements like photos, videos, icons, summary slides, diagrams, and more.

Successful product roadmaps are tactful and detailed, but that shouldn’t dim the excitement. Don’t be afraid to add some energy and flair to your presentation.

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Product Roadmap Presentation: 6 Examples Included Templates

Sami Rehman Usersnap

Simon Sinek’s rise to fame is marked by his unwavering determination to challenge conventional thinking.

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo.

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’. This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy .

They act as the bridge that connects the visionary ‘Why’ with the practical ‘What’, bringing the envisioned goals within the realm of execution.

So how to create and present roadmaps effectively?

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. 

roadmap presentation

Limitations of relying on PowerPoint

During my early days in Product Management , I was introduced to PowerPoint for building roadmaps.

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided.

However, it didn’t take long for us to realize that it had a number of limitations that we couldn’t ignore.

product roadmap presentation

While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. 

Please look at the PowerPoint template above that I have frequently used to present roadmaps during the early days.

Maintenance challenges

Roadmaps often evolve with changing business priorities and require a more dynamic platform that can reflect real-time changes and updates.

Anyone who has used PowerPoint would know how easy it is to become disoriented by the misalignments of the visual elements and how hard it can get to maintain and update.

Moreover, given that the Powerpoint roadmaps always sit in their own silos, away from the tools used by the product development teams, any updates in the roadmap have to be manually translated into the development plans each time to ensure consistency. 

Presentation challenges

Modern roadmaps are not just about displaying information but also about engaging the audience.

Powerpoint’s lack of interactive elements can make a roadmap feel one-dimensional, missing out on the depth and engagement that interactive platforms offer.

Consider you are presenting your product’s roadmap at your annual town hall. You might want to resort to multiple views of the visual product roadmap, starting with a bucketized view, then a timeline view, and maybe a private/public view for different types of audience. With Powerpoint, it would mean duplicating all the effort to create each view you need.

Unlike specialized roadmapping tools, Powerpoint presentations lacks the capability to prioritize items on the go, making it challenging to convey behind-the-scenes efforts for choosing certain work items to stakeholders.

Collaboration challenges

Most product teams share roadmaps with stakeholders and external users to get their feedback and input. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. You have no way of knowing who accessed it, how they interacted with it, or what parts caught their attention. 

It also doesn’t allow users to provide qualitative feedback or upvote features directly on the roadmap.

This missed opportunity for engagement can be a significant blind spot and may lead to a disconnect between the product team and its users.

Relying solely on Powerpoint can be akin to using a compass in the age of GPS. 

Recognizing these limitations and exploring specialized roadmapping tools can lead to more effective, engaging, and insightful presentations.

The dynamic, interactive, and collaborative nature of roadmaps demands a platform that can keep pace.

6 templates for product roadmap presentations

Each style and methodology of roadmapping guides the product’s voyage, ensuring that every stakeholder, internal and external, is privy to the course ahead, its landmarks, and its destinations. 

Crafting your roadmap to echo both the intricacies your sales team and the broad strokes of your product’s journey ensures an informed, engaged, and collaborative voyage toward product success.

1. Kanban view

quarter rolling roadmap

Netflix Roadmap, as taken from Gibson Hiddle’s blog

The Kanban View, with its intuitive design and inherent flexibility, serves as a potent tool for product roadmap presentation, ensuring tasks and initiatives are succinctly organized under buckets of time (monthly, quarterly or yearly), allowing stakeholders to clearly see where the development is headed in the future.

However, with a Kanban view , there is a risk of oversimplifying complex details as intrinsic dependencies and specific timelines may be underrepresented.

Additionally, the straightforward visual layout may also pose challenges when it comes to prioritization within each bucket, especially in larger and more complex product scenarios.

👉 Real-world Examples: Github Roadmap , Trello Roadmap , Netflix Roadmap

2. Now, Next, Later

The Now, Next, Later framework is an adaptation of the Kanban view and brings a high-level perspective to product roadmaps, distinctly categorizing items into immediate (Now), short-term (Next), and future (Later) buckets. 

It acts as a telescope scanning horizons, providing insights and maintaining a focus that spans from present tasks to future endeavors without committing to exact timelines. It does so without binding itself to precise timelines. This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential. Now, Next, Later roadmap can server as a effective product roadmap presentation.

👉 Real-world Examples: Lasso Roadmap , ProductBoard Template

3. Calendar or Timeline-Based roadmap

The Timeline view of a product roadmap (or some people’s saying timeline roadmaps) provides a clear, logical outline of the product’s development cycle, aiding transparent communication and efficient resource management.

It effectively conveys the product’s chronological progression, presenting start and end dates and facilitating stakeholder understanding and anticipating project phases. It also captures task dependencies, offering a realistic view of the project’s progression and helping teams avoid bottlenecks and delays.

👉 Real-world Examples: Notion Template

4. Private and Public roadmap views

product roadmap presentation

Private roadmaps function as the organizational blueprint, keeping detailed strategies, technical specs, and precise timelines shielded from external view. It ensures all internal teams are aligned with the developmental, marketing, and deployment strategy, offering a detailed, confidential space for open internal discussions and strategic planning. 

On the flip side, Public roadmaps invite and incorporate user feedback , encouraging a community-driven development approach. They enable users to interact directly with the roadmap, voicing their preferences through upvotes and comments. This transparent strategy provides tangible data on user preferences and desires, aiding teams in prioritizing and refining features based on actual user input and demand.

Together, they facilitate a balanced development approach, harmonizing user involvement with technical teams and internal strategic alignment to navigate through the intricate path of product development.

👉 Real-world Examples: Usersnap Public Roadmap , Microsoft 365 Public Roadmap , Google Classroom Public Roadmap , Loom Public Roadmap , Airtable Public Roadmap

5. Roadmap swimlanes

product roadmap presentation

Multifaceted organizations often employ multiple swimlanes to visualize parallel developments across different products or departments. 

A Portfolio Roadmap brings together product development trajectories of varied, albeit interconnected products such as Google Search, Maps, Gmail and Drive.

This panoramic view enables business stakeholders and product managers to quickly apprehend the status, progress, and future plans for an entire portfolio, facilitating informed strategic decisions and efficient resource allocation across varied products.

Simultaneously, Department specific roadmap roadmaps carve out a dedicated lane for each department, such as Marketing team or Development team, to detail their particular journey, milestones, and activities. While providing a detailed breakdown of activities, they also offer a lens to visualize how each team’s efforts contribute to the overall product and organizational objectives.

👉 Real-world Examples: Aha! Template , Jenkins Roadmap

6. Goals-based roadmaps

Goals or outcome-based roadmaps adeptly center the strategic narrative on overarching objectives, minimizing the explicit focus on granular details.

This abstraction allows stakeholders to grasp the overarching strategy and direction without getting mired in the specifics of features, which may evolve over time. 

By focusing primarily on outcomes, these roadmaps inherently embed resilience against the tides of technological changes and varying feedback, as they’re not tied to specific features or solutions that may need to shift in response to evolving contexts or insights. 

👉 Real-world Examples: GO template , Airfocus Template , Miro template

Best practices and ideas for roadmap presentation

In the grand theater of business, a roadmap presentation is your spotlight moment.

It’s where visions are shared, strategies are unveiled, and futures are shaped.

Here are some tips on how to craft a roadmap presentation that’s both an informative guide and a work of art.

Tip #1 – Start with the ‘Why’

Apple, under the visionary leadership of Steve Jobs, always began with the ‘why’. Before diving into the intricacies of a product, they delved into its purpose.

Similarly, start your roadmap presentation by addressing the ‘why’. Why this product? Why now? This sets the stage for a compelling, memorable, and meaningful narrative itself.

For internal presentations, I have also found that starting a product roadmap presentation off with a refresher of the product’s strategy can help make your next couple of hours much more peaceful.

Tip #2 – Unveil the BTS work

Akin to the BTS episodes of any show on Netflix, sharing all the effort that went into production (the direction, the schedules, the travelling, the equipment, the retakes etc) makes the audience appreciate the end result more.

Therefore, it is always helpful to demonstrate the discovery process you followed for conducting your market research, brainstorming and validating ideas, generating usability reports, conducting focus groups, surveys etc. This adds credibility.

And never be shy to show the hiccups and the wrong turns during your journey. Because you never know, just like a Friend’s blooper reel, the retakes might find more traction with your audience than the actual episodes.

Tip #3 – Stay away from the sharks

Whether you are presenting to internal stakeholders or external users, both would be interesting to know your product’s positioning through your roadmap. 

I recently attended a product fair where a CEO introduced his product roadmap with “think of it as AWS Cloud”, without differentiating it in any way. I spent the next 30 mins of the presentation connecting all their features with AWS Cloud features. 

It is crucial to establish a differentiating factor against your competition and build your presentation around that. Tesla entered the automotive space several decades later than its competitors like Toyota, Ford, Ferrari and others. However, by differentiating itself as a leader in the EV space, it created a new market landscape for itself.

Tip #4 – Focus on the outcomes

The roadmap features you spent weeks fine-tuning all the details are great. However, the audience is mostly only interested in what it really means for them.

Therefore, in your presentation, it is critical to shift the focus from features to outcomes.

If it is the external users of the product, you need to focus on how the roadmap aligns with their needs. How does the roadmap solve their pain points? For example, adding the social login capability will allow you the flexibility of SSO, where you don’t have to remember an extra set of login credentials.

On the other side, if it is the executive stakeholders or the investors, the focus should be to present how each roadmap item would help achieve the key business metrics and goals. Using the same example, adding the social login will help reduce the drop-offs during registration and increase our user acquisition rate by 15%.

This perspective resonates more with stakeholders than merely going over the buy in the features list.

Tip #5 – The ending

Once again, I am a big Steve Jobs fan. The master of marketing that he was, leaving an impression on the audience was his forte.

He would always save the big picture and the biggest announcement for the end. His famous “One more thing…” technique has since been copied by many leaders across the industry to conclude their presentation on a high-note.

product roadmap presentation

Leveraging feedback for roadmap presentation and varied board views of Usersnap

Feedback is the lifeblood of any product. Integrating feedback into your roadmap presentations ensures they remain relevant and aligned with user needs. 

The importance of internal and external board views cannot be overstated.

While a public board view with upvoting engages customers and end-users, a limited board view ensures stakeholders are aligned, setting the stage for successful project execution. With the right tools, practices, and request feedback mechanisms, they can be the difference between product success and obscurity.

Usersnap’s varied board views offer a versatile way to present and gather feedback. Whether it’s the public portal for guest users or the limited board view for stakeholders, you can use the power of advanced filters to present different views of your roadmap to different users.

The variety of roadmap presentation styles is tailored to address specific product development needs and audience types. However, leveraging tools like Usersnap, which offer dynamic multiple views and capture customer feedback, can be instrumental in effectively presenting and adapting these roadmaps to various scenarios and stakeholder preferences.

Capture user feedback easily. Get more insights and make confident product decisions.

Microsurveys by Usersnap

And if you’re ready to try out a customer feedback software, Usersnap offers a free trial. Sign up today or book a demo with our feedback specialists.

Advisory boards aren’t only for executives. Join the LogRocket Content Advisory Board today →

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Guide to building a product roadmap (with template and examples)

product roadmap presentation

Editor’s note : This article was last updated on 30 May 2023 with more information about the components of a product roadmap, product roadmapping tools, and steps to fill out the product roadmap templates described herein. We’ve also added some FAQ about product roadmaps.

What Is A Product Roadmap And How To Build One (With Templates)

The world of product management thrives on planning and visualization, and one tool stands out as an embodiment of both: the product roadmap.

A product roadmap is a strategic document that outlines the vision, direction, and progress of a product over time. It highlights what a product team plans to achieve and how they intend to do it.

The ability to craft a good product roadmap is an essential PM skill. In this guide, we’ll define exactly what a product roadmap is and look at some examples. We’ll also walk through how to build a product roadmap and offer some general guidelines to help you choose the right format.

If you’d like to follow along as you go, these product roadmap templates can help you get started.

What is a product roadmap?

A product roadmap is a shared, living document that outlines the vision and direction of your product throughout its lifecycle.

The roadmap, at its most basic level, articulates what you are building and why. It also lays out the team’s strategy for delivering value and serves as a plan for executing the overall product strategy.

What is the purpose of a product roadmap?

The primary purpose of a product roadmap is to communicate the strategic direction of the product. It aligns all stakeholders — product managers, developers, marketers, executives, and even customers — around the product vision and goals.

Beyond communication, a product roadmap serves as a guiding tool for decision-making, helping teams prioritize initiatives and features based on their alignment with the product vision and goals.

Key components of a product roadmap

While there is no one-size-fits-all approach to building a product roadmap, a well-constructed roadmap typically includes the following components that, together, help convey the product’s trajectory:

  • Vision — A description of the overarching goal or destination for the product. It sets the direction for all product activities
  • Goals — The specific, measurable, achievable, relevant, and time-bound (SMART) objectives that contribute to the realization of the product vision
  • Initiatives — High-level efforts or projects that the product team undertakes to achieve the product goals
  • Features — Tangible deliverables or functionality that the product team develops and releases over time
  • Timeframes — Rough estimates of when the product team aims to deliver initiatives and features

How to create a product roadmap

Building a product roadmap involves the careful balancing of business objectives, customer needs, and technical feasibility. It’s about understanding what your market wants, what your team can deliver, and how these align with your company’s goals.

Let’s look at an example. Suppose you’re a product manager for a productivity app:

  • Your product vision is to be the go-to app for personal productivity
  • One of your goals is to improve user engagement by 20 percent in the next six months
  • To achieve this, you might initiate a project to revamp the user interface
  • This initiative could involve features like a new dashboard, task prioritization functionality, and a daily summary email
  • You might aim to deliver these features in the next two to three months

Embarking on the journey of creating a product roadmap may seem daunting at first because it depends heavily on your organization’s unique goals and circumstances. However, broadly speaking, the following steps will help ensure you cover all your bases when building your product roadmap:

  • Define the product vision
  • Set the product goals
  • Identify initiatives
  • Detail the features
  • Estimate timeframes

1. Define the product vision

The product vision is the long-term destination for your product. It should be an inspiring and guiding statement that provides direction for your product over the next few years.

The vision should be broad enough to allow for flexibility, yet specific enough to provide clear direction.

2. Set the product goals

Product goals are SMART (specific, measurable, attainable, relevant, time-bound) objectives that, when achieved, will bring the product closer to its vision.

Your goals should be aligned with the overall business objectives and provide a clear path to the realization of the product vision.

3. Identify initiatives

Initiatives are the high-level efforts needed to achieve the product goals. They should be strategic and directly contribute to the achievement of the product goals.

Initiatives can span multiple releases and typically involve multiple features or tasks.

4. Detail the features

Features are the specific functionalities or tasks that need to be completed as part of an initiative. They provide the granular details of what will be developed and delivered.

Detailing the features involves breaking down the initiatives into actionable tasks that can be assigned to the development team.

product roadmap presentation

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product roadmap presentation

5. Estimate timeframes

Timeframes provide a rough estimate of when the initiatives and features will be delivered . These estimates are not set in stone but provide a guideline for when to expect certain features.

Estimating timeframes involves considering factors such as resource availability, technical complexity, and business priorities.

Product roadmap formats (with examples)

There are debates within the product community as to which roadmap format is the best. The truth is, none of them is perfect. The best format will depend on your organizational culture, company stage, team setup, and the nature of your product.

Regardless of which format you choose, every product roadmap should consist of three foundational elements:

Each element can come in several variations. Let’s review them one by one:

Product Roadmap Template

1. The ‘when’

This is the horizontal axis on a roadmap that indicates the timeline of your initiatives. It can be displayed in the following formats:

Calendar (monthly/quarterly)


Mapping your initiatives on a calendar is the most common way of visualizing a roadmap. The calendar should be either quarterly or monthly. Any longer unit will be too broad, and any shorter unit will be too unrealistically precise.

The benefit of using a calendar-based roadmap is that anyone can understand it without further explanation. The downside is that whenever you give people a timeline, it will be treated as a promise, no matter how much you insist it is not.

Below is an example of a calendar-based product roadmap:

Product Roadmap Template: Calendar

Click here for a calendar-based roadmap template .

Note : Before attempting to fill out the template, be sure to select File > Make a copy from the menu above the spreadsheet.

The Now-Next-Later roadmap was invented by Janna Bastow, co-founder of Mind the Product . The idea is to remove the false certainty of absolute dates by replacing them with relative timeframes:

  • What are we working on now?
  • What will we start next?
  • What are we saving for the future?

A Now-Next-Later roadmap can help your organization escape the certainty trap. Instead of wasting time discussing when things will be done, it forces a discussion on what is more important.

However, while the idea of omitting dates makes sense in theory, it’s not always practical.

If internal stakeholders are always asking, “How long are we talking here? Weeks? Quarters?”, you might want to rethink whether the Now-Next-Later roadmap is bringing more focus or confusion.

Product Roadmap Template: Now-Next-Later

2. The ‘what’

These are the core items on your roadmap that represent what you will be working on. They might include:

Non-feature initiatives

Also in this section:

  • Product roadmap example

Can you mix and match roadmap items?

A product team’s main responsibility is building features users want , so it makes sense that features make up the bulk of product roadmaps out there.

However, if you think features are the only thing that should go on a roadmap, then you would be wrong.

There are many activities that a product team has to perform to facilitate the creation of new features, such as user research, tech debt cleanup , internal tool implementation, and product launch .

Including these non-feature initiatives on a roadmap can increase transparency and help educate the rest of the company about why a seemingly small feature can take so much time.

Again, this doesn’t mean you should put every task on the roadmap. Make sure to only include initiatives that offer strategic alignment.

A feature is a solution to a user problem, but you often don’t know what the best solution is ahead of time.

If you are not sure what features to commit to, it is best to simply state the problems you want to solve on a roadmap. This leaves you with more room to explore different solutions and gets everyone to focus on the core problems .

In addition to stating the problems you want to solve, you can also describe the outcomes you want to achieve on a roadmap.

These outcomes can be either user outcomes (e.g., “Users can find what they want easily”) or company outcomes (e.g., “Increase conversion rate by 50 percent”).

They don’t have to be written as quantitative metrics , but it always helps to have some objective criteria by which to define success.

Below are examples of items that might be included in a product roadmap:

Product Roadmap Example

3. Categories

You can use categories to group initiatives on a roadmap. They can be displayed as either swimlanes or tags.

Product teams commonly categorize initiatives on the roadmap by things like:

  • Product area
  • Nature of product work (feature, growth, product-market-fit expansion , scaling)
  • Strategic pillar

You should not group initiatives by more than two dimensions on a given roadmap. After all, categories are there to help internal stakeholders digest your roadmap. Introducing too many concepts will do the opposite.

If you really have to, you can create different versions of the roadmap for different audiences.

Product Roadmap Template: Categories

How to choose the best product roadmap format

Remember, a product roadmap needs to be tailored to your specific context. Blindly following what other companies (especially FAANG) do is like wearing an outfit tailored-made for someone else — it will look sloppy.

There is no set formula that will tell you how to create a perfect roadmap, but I will share some general guidelines and best practices for choosing the best roadmap format for your product and business:

  • If your organization is culturally more traditional, has complex dependencies across different teams, or offers a time-sensitive product, sticking to a calendar-based roadmap will be your best bet
  • If your organization is still small or has a product-led culture , a Now-Next-Later roadmap could be a good option.
  • If your product is in an established category where features don’t differ much between competitors, having only features on your roadmap is likely enough
  • If the nature of your work requires more solution exploration (e.g., growth or innovation teams), having problems or outcomes on your roadmap will give you more flexibility
  • If you work on a product so large that shipping a meaningful feature could take months or even quarters, you might want to break your work down into smaller chunks and include non-feature initiatives (e.g., user research) on your roadmap
  • If your audience cares more about how you are balancing your bets, you can group your initiatives by product area, size, or type of product work
  • If your audience cares about how your plan contributes to higher-level goals, group your initiatives by objective or strategic pillar
  • If you are a product leader managing multiple sub-teams, your audience will likely want to see initiatives grouped by team

Product roadmap templates

We’ve created customizable templates for each product roadmap format described above (you can access each template in Google Sheets below):

  • Monthly product roadmap template  ( access in Google Sheets )
  • Quarterly product roadmap template ( access in Google Sheets )
  • Now-Next-Later product roadmap template  ( access in Google Sheets )

Note : Before attempting to fill out a template, be sure to select File > Make a copy from the menu above the spreadsheet.

These templates are also available in Miro and Figma  formats.

Monthly product roadmap template

Time-based product roadmaps are a great way to visualize your product’s journey and development over time:

Screenshot Of Monthly Product Roadmap Template

To fill out the monthly product roadmap template, take the following steps:

  • Identify your categories — Start by dividing your roadmap into various categories or strategic themes
  • Tag your initiatives — For each category, identify the initiatives that you plan to undertake. These can represent high-level projects or features that are aligned with the specific theme of the category. Tag each initiative for easier tracking
  • Understand the nature of the roadmap — Remember that this roadmap is a living document and will change according to the latest information. It’s not a release plan, and it only contains strategic items. The timeframes are only rough estimations​
  • Align with product strategy — The roadmap is only part of the product strategy. Make sure to align it with your broader product vision and strategy. Provide links or references to more information about your product vision and strategy, if available​

Remember, the key is to keep it updated as your product and strategy evolve over time.

Quarterly product roadmap template

To fill out the quarterly product roadmap template, follow the same steps as above, but split your timeframes into quarters rather than months:

Screenshot Of Quarterly Product Roadmap Template

Now-Next-Later product roadmap template

The same steps apply to the Now-Next-Later roadmap template, except you’re not defining concrete timelines for any of your initiatives. Instead, this roadmap template calls for organizing initiatives into one of three buckets — things to do now, things to do next, and things to do later:

Screenshot Of Now-Next-Later Roadmap Template

Project plan vs. product roadmap: What’s the difference?

While both a project plan and a product roadmap provide a framework for organizing and executing work, they serve different purposes and operate at different levels of granularity.

A project plan is more detailed and short-term focused, outlining specific tasks, responsibilities, and deadlines. A product roadmap, on the other hand, is more strategic and long-term oriented, detailing the high-level initiatives and features that contribute to the product vision.

The table below outlines the key differences between a project plan vs. a product roadmap:

(Image: A side-by-side comparison of a project plan and a product roadmap with key differences highlighted)

Agile product roadmaps

In the context of agile product management, a product roadmap is a strategic tool, but with an added layer of flexibility.

An agile product roadmap is designed to adapt to changes, learning, and feedback over time. It prioritizes outcomes over outputs, focusing more on achieving goals and solving customer problems than on delivering a fixed set of features.

For example, instead of committing to deliver Feature X in Q2, an agile roadmap might commit to solve Customer Problem Y in Q2, leaving open the possibility of what that solution might look like.

Whereas a typical product roadmap might show expected release dates for these enhancements, in agile, the notion of sticking to deadlines becomes counterintuitive:

Example Of A Typical Product Roadmap With Dates

Agile development requires an ability to respond to change and address evolving needs at any particular moment. Agile teams also spend less time estimating and forecasting how long something will take and put that time back into experimenting and actually building the product.

As a result, we expect things to change in agile and dates quickly become wishful thinking or empty promises.

Another core principle of agile is fixed capacity. We achieve this by creating stable, long-lived, cross-functional teams. In doing so, we fix our capacity, meaning that scope and/or time are the dimensions that shift. Therefore, it is not possible to pin features to dates in agile.

When we do want to fix dates in agile, scope remains flexible. Both scope and time cannot be fixed in agile:

The Dynamic Between Time And Scope When Creating A Traditional Product Roadmap Vs. An Agile Roadmap

An agile roadmap, therefore, removes the notion of product deadlines . It still maintains the concept of time (i.e., feature A will come before feature B), but nothing is tied to a specific date.

Software and tools for product roadmapping

Product roadmapping software makes it simpler to keep track of large to-do lists, backlogs, and ideas. A roadmapping tool helps to keep the various teams and stakeholders involved in building a product on track to meet development goals . It can also facilitate online collaboration and communication between employees.

Choosing the right product roadmap software will completely depend on your team, its work style, and your budget and business goals. You’ll want to consider tools that enable you to more effectively:

  • Communicate priorities — A roadmapping tool should help you visibly demonstrate why it’s important for a particular task to be completed in the grand scheme of a project
  • Engage stakeholders — Stakeholders require updates on progress and what is happening, and roadmapping software should help you produce an easy visual aid to ensure efficient communication and build consensus for your product vision
  • Provide visibility into work — Transparency is crucial to building trust with stakeholders. You should look for roadmapping tools that help provide visibility into what your team is working on and why
  • Drive efficiency — Your roadmapping software should contain all critical information in one place, making it easier for cross-functional teams to understand priorities and what they should be working on
  • Foster collaboration — The best product roadmapping software provides real-time communication tools, enabling teams to quickly huddle (virtually) to answer questions and discuss new ideas

Popular tools and software for creating product roadmaps include:

  • Trello — Trello is a visual and easy-to-use project management tool. It’s a kanban-style list-making application that provides a simple way to organize your team’s tasks
  • airfocus — airfocus is specifically designed for product roadmapping. It has an easy-to-use roadmap builder and can be customized to meet the needs of the product team
  • ProductPlan — ProductPlan prides itself on its ability to help product managers easily build and share roadmaps. It has many templates that can be customized using a drag-and-drop builder
  • Productboard — Productboard helps teams organize feedback, prioritize tasks , and create a visual roadmap. By putting a focus on customer feedback, product teams are more likely to focus on meaningful backlog items, which will improve sprint planning , the customer experience, and, subsequently, revenue
  • Wrike — Wrike is a product management tool with a focus on improving internal collaboration and communication and boosting employee productivity by ensuring everyone is aligned with the product roadmap
  • Aha! — Aha! is one of the most popular product management tools, boasting more than 500,000 users. This product management tool can easily create a timeline with details tailored to specific stakeholders
  • Roadmunk — Roadmunk has several product roadmapping features, such as milestones, various roadmap styles, and tracking ownership of tasks. It’s easy to import your data and use the drag-and-drop feature to quickly create a product roadmap
  • Monday.com — Monday.com ‘s product roadmap tool is more complex than most other options, so it’s best for larger teams that can really make the most out of all of its features and tools. One of it’s main highlights is its “high-level visual summary that explains the vision and direction of your product over time”
  • Asana — Asana is a popular, comprehensive tool for work and project management. It’s quite user-friendly and doesn’t require a lot of time to build it out
  • ClickUp — ClickUp is a paid tool, but its free plan is very generous. In terms of product roadmaps, it doesn’t have as many bells and whistles as some of its competitors, but roadmapping is listed as an “advanced” feature
  • Craft.io — Craft.io is designed specifically for building product roadmaps. It’s highly customizable and has been pushing continuous updates to improve its tools and features

If you’re on a fixed budget, you could do worse than the following free tools for product roadmapping:

  • Bitrix24 —  Bitrix24 offers simple product management tools and a variety of views, including a GANTT chart, kanban board, calendar, or planner. It also provides tools to help you efficiently manage scrum teams and projects
  • TeamGantt — TeamGantt has a simple drag-and-drop interface that makes it easy to customize prebuilt templates. Since it’s all online, TeamGantt allows for easy collaboration between team members
  • OpenProject — If you’re looking for an on-premise solution, OpenProject may be a viable product management tool. It’s also available on the cloud
  • FreedCamp — Freedcamp is not specifically built for product roadmapping but can certainly be modified and adapted for that purpose. It has unlimited projects, tasks, and users under its free plan and comes with customizable tasks, subtasks, and milestones

Product roadmap strategy, planning, and communication

Product roadmap strategy involves making decisions about what to include on your roadmap and why. It’s about aligning your roadmap with your product strategy and business objectives.

During the planning phase, you might consider factors like market trends, competitive landscape, customer feedback, resource availability, and more. Your roadmap should serve as a visual representation of your strategic decisions so that you can clearly and effectively communicate your vision, goals, and expectations to key stakeholders.

Below are some considerations and best practices for communicating your strategy and short- and long-term plans to key stakeholders with your product roadmap:

  • Get your stakeholders excited
  • Know your audience
  • Collect feedback (and mute the noise)

1. Get your stakeholders excited

It’s the product manager’s responsibility to build and manage a live roadmap that is fluid and resilient. They must convince stakeholders why the investment makes sense, obtain buy-in and the support system from inside and outside the organization, set expectations, and deliver a sense of excitement about what’s to come.

You can generate the support they you to successfully push for investment in a new product or feature by:

  • Securing executive buy-in to build and sustain the product
  • Specifying short- and long-term needs from all teams
  • Demonstrating cohesion with ecosystem partners
  • Showing customers why the product is aligned to their needs
  • Applying principles that offer flexibility to adapt while minimizing noise

The first step in defining a product is to convince leadership that the offering aligns with the corporate strategy. While a product vision presents this alignment and a cash flow analysis demonstrates the value, it becomes real when leadership views the product roadmap.

The information included in the roadmap should give the executive team confidence that the offering is viable and worthy of organizational and financial support. It should include a clearly defined goal and a list of key steps or milestones toward achieving that objective.

A product roadmap should also articulate the overall product strategy and provide context to explain how it will help the team deliver on the goals spelled out in the product vision.

2. Know your audience

The key to building a good product roadmap is to understand your audience. A roadmap designed to gain buy-in from company leadership looks very different from one meant to appeal to customers. This is where a theme-based product roadmap can really come in handy, as described in this helpful guide by Andrea Saez.

In the following sections, we’ll explain how to create a product roadmap that will gain buy-in from executive leadership, the organization as a whole, partners, and customers.

Executive leadership

A roadmap for leadership needs to capture when the MVP will be available, the target customers, expected revenue, and demographics of product usage. Stakeholders will want to know when attaining total market potential is feasible (general release) and considerations for upsell opportunities. With each feature, they will want to understand the purpose and sequencing.

The main purpose of a product roadmap is to educate and convince leadership that the product or feature is worth their investment. Another key reason is to seek their direction. You have some of the best minds on the call, so you might as well leverage it!

Leadership also needs to know the KPIs you monitor and will expect updates on how you track periodically. A product roadmap sets the stage for critical thinking. It sets expectations on when volumes will ramp so that leadership has a direction on the short and long-term outlook.

Be creative about what you present as a roadmap. Typically, presentations demonstrate a timeline at the top, the critical features, and a two-line summary. That isn’t sufficient in many cases. The narrative that captures the essential customers at each phase is vital.

Peer organizations

Creating product roadmaps for peer organizations requires a much broader perspective beyond the engineering team.

For example, consider the operations team when processing claims; manual processing might be necessary for some scenarios when starting a new initiative. Your ability to identify these scenarios, the number of transactions expected every month, and features that make such processing unnecessary can make or break a project. Consider every team the product touches internally, including legal, procurement, analytics, and implementation (we will gate to sales in a bit).

Turning our attention back to the product development team, understanding what “done” looks like is very important. While a customer or leadership-facing roadmap does not need a detailed view, this is crucial for a development team. The roadmap must break down further to articulate parts of a more extensive feature that needs prioritization versus later enhancements.

Implementation and customer success teams need clarity on when features are available in sandbox and production environments to prepare their teams with the requisite training. The analytics team needs communication when new datasets are obtainable to drive KPI measurements.

Development teams need a roadmap to devise the product architecture. Most successful products work because of a tacit alignment between product management and engineering .

I find it valuable to work with the team to get creative about breaking down a more significant feature. My rule of thumb is that if it takes more than two weeks to develop, a further breakdown might be necessary. This feature breakdown translates into a more detailed roadmap that drives cross-functional alignment.

Note that the feature split should be outcome-driven — it shouldn’t be a breakdown to measure progress alone. You may ask, why wouldn’t a leadership team care about this? To put it simply, they would, and communication is critical if the feature split is significant enough. Frequently, these splits are a matter of UX enhancements, not revenue-blocking ones.

System integrators (SIs) are frequently the medium between the product and the user. Their adoption could make or break your offering.

Consider an ERP system. Product companies such as SAP rely on system integrators such as Accenture to deploy and manage the solution for the client.

Imagine that your product’s enhancement (however well-intended) breaks existing customization. Suppose the SI didn’t see this coming, or this occurs frequently. In that case, the SI might stop upgrading the product because the client now considers the downtime due to an upgrade to be unacceptable. Don’t be that product!

Webinars are a great way to relay the product roadmap for the next quarter. While that constitutes a good start, it is critical to document, especially UI or API changes, and present a forewarning of possible compatibility issues. The bottleneck isn’t the work to prepare for an upgrade but showing poorly in front of the client.

Customers and users

Customers expect your product to provide immediate relief to a current pain point while also demanding that it goes above and beyond.

For an example, take this tale of two vendors. In one of my previous roles, our operations depended heavily on solutions from third-party vendors. Without getting into specific details, both vendors offered overlapping products.

The pain point was that data resided in their systems. Vendor 1 did not provide a standard interface to retrieve data for deeper analytics. Vendor 2 did, but there was considerable pressure to set up our AI and automation environments.

During our next quarterly, we requested both vendors to present their roadmaps. When vendor 2 showed us its roadmap, it was apparent that their reps had listened to our needs. More crucially, the roadmap included well-defined timelines. Vendor 1 had plans to deliver significant updates, including ones that would have made our issues disappear. Unfortunately, it never presented anything aside from a motivational speech. This eliminated vendor 1 and we consolidated our solutions through Vendor 2.

The account manager for Vendor-1 admitted offline that he never got the product team’s backing to present anything to the customer. Put yourself in their shoes: Why would a sales manager sell your product to the customer? If you cannot provide a roadmap, pricing, and timing for a product, you might as well not build it.

Another consideration is building a suite of product capabilities that enables incremental opportunities. Think of your product as a set of Lego blocks where the outcomes are more remarkable than the sum of the parts. You are overdelivering to most of your customers when you build something as an all-inclusive product.

A customer-facing roadmap is typically a quarterly or monthly timeline highlighting significant enhancements to the product. It needs to relay in about 15–20 words why the feature drives value for them.

The sales team prefers a similar snapshot. However, I recommend customizing it depending on the sales team’s audience.

3. Collect feedback (and mute the noise)

Knowing what feedback is crucial versus what is noise is essential to building sustainable products.

When introducing a new product, you can always expect feedback, which is god. However, most of it is tactical, and suggestions tend to resolve a symptom rather than a root cause.

As an example, once I had a customer demand a feature for a unique scenario. The sales team was adamant that the product was a no-go until we added the feature. We got on a call with the customer, talked through it, and determined it was an arcane rule that wasn’t even valid.

In other cases, I’ve seen product teams turn an enhancement request into an opportunity for a new revenue stream. The point is to separate the signal from the noise. Don’t be afraid to reprioritize your product roadmap when there is a good rationale.

Get on a call with the customer and have an open-ended discussion; you might discover unpolished diamonds that could lead to new avenues for success. Once you deliver an MVP, get close with the users and measure the product’s results against expectations. Understand the critical pain points. Then, brutally prioritize them against ROI, ease of development, the product’s readiness, and the market.

A well-designed product roadmap can be a powerful tool to help product managers secure buy-in from stakeholders and communicate their vision across the organization. It provides clarity, fosters alignment, facilitates communication, guides decision-making, and ultimately, helps drive product success.

Understanding how to create a product roadmap — and, more importantly, the power it can wield when communicated effectively — is a key step in the product manager career development journey and a crucial factor in getting any product development lifecycle off on the right track.

Product roadmap FAQ

How long should a product roadmap be, does a product roadmap include deadlines, how does a product roadmap relate to a product backlog.

In most cases, your roadmap should focus on the upcoming six to 18 months.

It is very rare for a product team to produce a meaningful plan any further into the future. If you ask 10 product managers how long they tend to stick to their roadmaps, nine of them will tell you less than three months.

Generally speaking, you should avoid committing to deadlines because software product development is full of uncertainties. There is no point making promises when you can’t fulfill them.

Unfortunately, the real world has constraints we can’t bypass, which sometimes makes deadlines a necessary evil. Don’t be afraid to impose deadlines if you have to, as long as you understand that they are the exception, not the rule.

It is perfectly fine to combine multiple approaches on the same roadmap.

For example, you can:

  • Share concrete features you will soon build and high-level problems you want to solve in the future
  • Pair initiatives with the outcomes you hope they’ll achieve

As a product manager, you own the backlog . Make sure to capture backlog items, drive transparency within the organization, and provide a rationale.

The product roadmap is a fluid document; it may evolve based on a wide range of parameters, such as a change in organization’s strategy, a shift in the market or user behavior, or the arrival of a new competitor.

The backlog needs to be regularly updated and realigned to keep up with changes in the product roadmap. It’s common for user stories and tasks to become outdated during this process, so you should remove these irrelevant items from the backlog as soon as you receive clear-cut direction from the stakeholders.

Remember that product management is 70 percent science and 30 percent craft, so get creative!

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Product roadmaps: A complete guide [+ templates]

Hero image with an icon of a Gantt chart for product roadmaps and project management

When I'm managing even a small project, I have a system of notes, file folders, color codes, and lists ( so many lists) that I use to have any chance of keeping the project on schedule. My system works because I'm the only one who has to use it.

As a product manager, you don't have the luxury of maintaining total control over your project planning systems. You have to allow entire teams to share your organizing systems and still find a way to keep everything running smoothly. 

That's where the product roadmap comes in. A product roadmap keeps everyone on the same page as to where a product is and where it's headed next. It's also a status updater, a communication tool, and a governing authority that defines how product work needs to be documented, who's responsible for different tasks, and what milestones and deadlines need to be met. 

This guide will take you through every step of the product roadmapping process and even provide you with templates to get you started.

Table of contents:

What is a product roadmap.

A product roadmap (or product development roadmap) is a document that acts as the singular authority for information on a product's progress, including roles and timelines for all related teams and stakeholders. Roadmaps can be as simple or complex as necessary, but they're always easy to understand and accessible to everyone who is or will be involved in the product's development. 

A roadmap is what's called a "single source of truth": it aggregates all product information from every team involved in the development project. Individual teams can also have their own department-wide systems, but all of that information should also be stored in the product roadmap. That way, everyone on the project is referencing the same source for updated information.

What are the key components of a product roadmap?

Roadmaps are unique snowflakes (and honestly as complex): each one is different depending on the type of product in development, the industry the product belongs to, the size and shape of the product team, and the particular needs of the company producing the product. 

All differences aside, nearly all product roadmaps contain these key components:

Product features: Features are the functions the product needs to perform and the problems it should solve. Typically, the development team is in charge of sifting through feedback from users and deciding what features to implement next.

User stories: User stories make up the most basic units on a roadmap within an agile framework. Written from the end user's perspective, they describe the ultimate goal of a product feature. ("Story" and "feature" are sometimes used interchangeably.) Collections of related stories make up epics.

Epics: In agile product roadmaps, epics are collections of stories. They can span across multiple teams (or even across multiple software version launches), and there can be many of them involved in a given roadmap.

Product initiatives: Initiatives show how sets of stories, features, tasks, and projects come together to actualize product goals. Initiatives keep teams focused on goal-centric efforts.

Product goals: Goals correspond to product features and outline how and when that feature will be implemented. Goals should be time-bound and measurable, and a roadmap might include multiple goals on the path toward completing a single feature.

Product timelines: Usually, a product roadmap timeline will include not only the dates associated with each milestone, but also a list of the teams and individuals responsible for each process as well as the stakeholders affected by different updates and goal completions.

Illustrations of widgets, calendars and timelines representing the parts of a product roadmap

Why are product roadmaps important?

Product roadmaps keep every member of every team focused on the same goal. It can be all too easy to get caught up in the cycle of completing isolated tasks within individual teams, but with a unified roadmap, stakeholders at every level and in every department know where they stand in the development process and how their individual contributions factor in.

Let's say a software company is releasing an update to one of their products. The engineering team plays many of the key roles in executing the technical aspect of the release and accounts for the biggest chunk of the roadmap. Meanwhile, the UX team has its own tasks to ensure the updates are aligning with user experience standards. As all this is going on, the marketing team is updating social media, scheduling email campaigns, and building awareness for the key features of the upcoming update. At any given time, each of these teams can consult the roadmap to see where their roles fit into the project timeline as they continue performing separate tasks on projects related to other products.

A well-conceived product roadmap has these key benefits:

Improved goal alignment across teams and stakeholders

Transparency about timelines and progress toward milestones

More effective product planning

Clear translation of product strategy

Creation of a single source of truth for all teams and stakeholders

Streamlined development strategy

Development of a single, shareable visualization of product timelines, relevant teams, and required milestones

Clear outlining of priorities to fend off non-outcome-driven tasks and keep teams focused

Who uses a product roadmap?

This isn't exactly a shocker: the product manager and their team are responsible for building, maintaining, and facilitating the product roadmap. And if you're the product manager, you want to do everything possible to make sure that only your team manages the roadmap—especially when operating at scale, roadmap planning can very quickly become a "too many cooks in the kitchen" situation.

Some concrete tasks that the product management team is responsible for include:

Building the product roadmap

Updating the product roadmap with changes and new information from all teams and stakeholders

Ensuring all stakeholders document their work correctly

Troubleshooting obstacles and bottlenecks in the product development process

Product managers will probably have to interact with other departments throughout the company to build a roadmap that aligns with greater company goals. Once a roadmap is created, it applies to everyone with a role to play in its execution. For example, marketing teams might reference it to align their publicity deliverable timelines, and customer service teams may need to plan for an influx of support tickets around the release date.

How to create a product roadmap

Product roadmaps can vary widely in complexity, from shorter-term timelines (like a now/next/later roadmap) to complex ones that span years (like a detailed capacity roadmap). And when a product manager is plotting out a full development cycle, they'll often use a combination of roadmap styles for different aspects of the process.

A comprehensive, full-scale product roadmap is a beast of a document, so the best way to build one is the same way you would eat an elephant: one bite at a time.

2. Gather stakeholder perspectives: Working closely with your teams and stakeholders, collect firsthand information about the work, what it requires, and common problems.

4. Define feature priorities: Once you've accumulated a general list of potential features, it's a good idea to prioritize them, so you can schedule gradual releases or delegate resources to high-priority features first. Consider common frameworks like Cost/Benefit, Value/Complexity, Story Mapping, MoSCoW Analysis, or Kano Analysis.

5. Match goals with releases: Once you've determined the parameters of your MVP, you can map the steps and milestones necessary to produce the earliest version of the product and schedule your first (beta) release.

6. Set a timeline: Tie your features, goals, and releases to scheduled milestones, consulting directly with stakeholders before setting deadlines to make sure they're feasible.

7 types of product roadmaps (with templates)

Starting a product roadmap from scratch? These templates each provide a structure for different facets or views depending on the scope of your particular roadmap. 

You can use just one to focus on a particular aspect of your process, or you can combine multiple templates to create a more comprehensive plan for your product's development. Don't let our preset labels limit you, either—we've also included blanks for you to modify and use however works best for you.

1. Theme roadmaps

It's essential for a project manager to start the roadmapping process with an understanding of the company's larger product strategy and business goals. 

A Themes x Features roadmap can help keep your thoughts organized as you start to determine where your planned features fit into these broader initiatives or "themes."

Themes x Features roadmap template

When you begin to break your features down into smaller goals and the projects dedicated to achieving those goals, a Themes x Projects roadmap can help keep all of the decisions you make about smaller processes and milestones in alignment with broader business goals.

Themes x Projects roadmap template

2. Product portfolio roadmap

When first starting to map out the basics of your product roadmap, the four main items you need to determine are the product's goals, features, projected releases, and the teams that will be involved in the product development project. This high-level view gives you a framework to start with before filling in more details, and it also allows you to keep track of multiple products you may be managing at once.

Product portfolio roadmap template

3. Releases x Features roadmap

This roadmap zooms in to organize one very specific aspect of your project planning: which features will be grouped into each release. With a Release x Features roadmap in hand, you can run your plans by developers to ensure each group of features isn't too large to be feasible, and you can get more accurate estimates as to how much time will need to go into each release.

Releases x Features roadmap template

4. Capacity roadmap

Once you know what your product features and goals will be—but before you tie product milestones to a timeline—you need to determine who will be responsible for the different tasks involved in the product's development. A capacity roadmap aligns different tasks with the departments responsible for them and the period of time in which that team will be working on those tasks. Our version also allows you to assign tasks to different teams within a department. 

capacity roadmap template

5. Task management roadmap

Different types of roadmaps allow you to view the same issue from different frames. With a task management roadmap, you're focusing on tasks and teams—just like in the capacity map—but the focus here is on determining when, generally speaking, those teams will tackle those tasks. You can also fill in what other things each team has on its plate, so you can see when they have the most availability to work on your product.

Task management roadmap template

6. Now/next/later roadmap

Most product roadmaps are laid out across several months, fiscal quarters, or even years. A now/next/later roadmap takes the opposite approach and zooms in for a "snapshot" of the product development process in its current state. Now/next/later roadmaps can be especially useful for getting a project or process back on track after an obstacle or delay.

Now/next/later roadmap template

7. Product vision roadmap

It's a product manager's job to always know what's coming next, and that includes which development projects and new goals are lined up after the completion of the current product. A product vision roadmap is a strategic way to simultaneously brainstorm future opportunities and begin to plan what projects are on the horizon for your product team.

Product vision roadmap template

Bonus: Blank horizontal, vertical, and matrix roadmap templates

The templates above offer just a small selection of the different tasks, processes, and goals that can be organized using a roadmap. If you want to start a more custom roadmap from a truly blank template, you can download the basic structure of these by layout to fill in your own labels and titles:

How to present a product roadmap to stakeholders

Even a perfectly executed roadmap doesn't mean much if it doesn't get buy-in. And to get buy-in, you need to be able to present it effectively to both executive stakeholders and the development teams responsible for executing (cue the nail-biting). Here's how to position your roadmap to give it the best possible chance for adoption (while keeping your vision and nail beds intact).

Tailor it to your audience: Since you may be presenting to multiple audiences with different roles in the organization, it's important to tailor your roadmap presentation to them. Implementation teams may be concerned with scoping and having long enough timelines, while executives may be more interested in implementation costs and time to value.

Map back to company goals: Ultimately, your roadmap should advance the broader company goals. Show your audience how successful execution will connect to what the company as a whole values and strives for.

Tell a story: The best way to get people invested in your roadmap is to take them along its journey. Frame it with a beginning, middle, and end, just like any story, so you can walk stakeholders through the process and make it less abstract.

Show proof: It's not enough to say what you want to do—you need to also be able to prove the accuracy of your estimates for timelines, resources, and outcomes as much as possible. Back your claims up with real data to make the presentation believable.

Make it airtight: If there's an element of your roadmap that still feels a little rocky, the last thing you want is for someone to ask questions about it. If you feel any hesitation about any part of your roadmap, iron it out first, so you don't end up scrambling during the presentation. If you can't, acknowledge the gap straight on.

Be realistic, not optimistic: This is basically the old "under-promise, over-deliver" adage. Stakeholders want to know your roadmap is viable, not that it's going to be finished in record time. Resist the temptation to strive for impressive promises and instead lean on real data and unbiased projections.

Tips for creating a product roadmap

In the end, everyone wants to prioritize the most impactful projects. A well-designed product roadmap will communicate value, give all teams a single source of truth for timelines and expectations, and help keep everyone focused on goal-centric work. 

Here are a few key takeaways to help you get the most out of yours:

Cater your roadmap presentations to your audience.

Be as realistic as possible about timelines, deliverables, and values.

Keep your roadmap concise.

Always relate features, stories, epics, and other tasks to agreed-upon product goals.

Align the roadmap to the greater company goals.

Make the roadmap accessible to every stakeholder, but limit editing permission.

Related reading:

This post was originally published in May 2022 and was most recently updated win contributions from Bryce Emley in June 2023.

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Amanda Pell

Amanda is a writer and content strategist who built her career writing on campaigns for brands like Nature Valley, Disney, and the NFL. When she's not knee-deep in research, you'll likely find her hiking with her dog or with her nose in a good book.

  • Software & web development
  • Product management

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Strategic Product Roadmap

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How to create a product roadmap

Last updated: March 2024

A lot goes into a product roadmap. Customer ideas, feature requests, internal input, and backlogs of work all inform the various components . What gets included in your roadmap should be closely aligned with the product strategy that you have already defined — helping the broader product team focus on the work that matters most.

These choices are made after careful review and consideration from a cross-functional product team with the product manager at the helm — steering the rudder so that any roadmap decisions support your overall vision.

What is a product roadmap?

A product roadmap is a tool for communicating your product vision and putting product plans in action. It outlines your high-level goals and initiatives , releases and features that support them, and a timeline for implementing all of the work.

Create your product roadmap in Aha! Roadmaps. Try it now .

If you are ready to see your product plans come to life, read on to discover why product roadmaps matter, the five steps to building one, and tips for getting started.

Jump ahead to any section:

Why are product roadmaps important?

Who is responsible for the product roadmap, types of product roadmaps, product roadmap templates, how to approach roadmapping, 5 essential steps for building your roadmap, how product roadmaps are used by other teams.

It can also help to see real product roadmaps in action before you dive into creating your own. In this video tutorial , Aha! product experts Mark and Rose walk through how to build roadmaps with the right details for the right audience. This will help you understand how product managers present product roadmaps to customers, teammates, and leadership.

Editor's note: Although the video below still shows core functionality within Aha! software, some of the interface might be out of date. View our knowledge base for the most updated insights into Aha! software.

  • Roadmapping: Your starter guide

How do product roadmap tools work?

How do product managers build the right roadmap?

Roadmap best practices: How to build a brilliant roadmap

Excellent product roadmap examples

Downloadable product roadmap templates

Roadmap types and uses

When there are many paths you can take, you need guardrails to keep you focused on the destination. Brian de Haaff Aha! co-founder and CEO

Product managers depend on roadmaps for all kinds of scenarios. You could use a product roadmap to manage the launch of a new product , major enhancements to an existing one, or even updates to an internal application for the organization. If you need a reliable tool to help see your product plans through and reach your goals, a product roadmap is the way to go.

Creating and delivering a product is a herculean effort. It takes a serious commitment to your goals across the organization to pull it off well — from product management and product marketing to engineering. Your product roadmap is the best representation of this commitment. It is a promise to your team and your customers that you will be accountable to the most meaningful work.

The time to build your roadmap is when strategic product planning is done and the groundwork is laid for what you want to deliver and when. This is a big moment — you are at the start of a thrilling journey to deliver new value to your customers. Now you can build a product roadmap to chart your path forward.

Introduction to product strategy

Roadmap best practices

The exercise of building a roadmap can be the impetus for conversations about where you will invest your efforts and why. When you connect your product strategy to implementation, you will always be able to trace the impact of your work with clarity.

Product managers own the product roadmap. As a product manager, you lead the charge in collecting research, ideas, and feedback, translating and prioritizing these materials into features, and ultimately building the roadmap itself. Once it is built, you will share the roadmap and any progress with stakeholders. You also identify the right roadmaps to build for your team and when .

That said, the best product roadmaps involve cross-functional collaboration. Your work as a product manager impacts other groups, and you need their input and participation to deliver a Complete Product Experience (CPE). The roadmap is a central place to come together around your CPE — the visibility into what is coming next helps the entire organization prioritize and plan for the new experience you will deliver.

And the more inclusive your roadmapping process is, the greater organizational alignment and support you will have when you release that new experience. When you rally other teams around your product roadmap along the way, your product's success is a collective celebration.

Product roadmaps evolve. You should continuously adjust your roadmap throughout the lifecycle of your product based on shifting customer needs and market demand. Forward-thinking product managers see a product roadmap as a dynamic compass.

Because different teams will look for different things on your roadmap, you will like want to create different views of it. Depending on your audience, you may choose from a few types of product roadmaps to clearly present the most relevant view. Each roadmap type shows similar information presented in a slightly different way — usually with varying degrees of specificity.

Here are six common types of product roadmaps and what makes each of them useful:

A graphic showing the different types of product roadmaps alongside brief bulleted descriptors (these include product, features, release, epics, portfolio, and strategy roadmaps)

Related: Examples of compelling roadmaps

Difference between product roadmaps and other terms

What is the difference between a product roadmap and the product vision? How does it compare to a release plan? If you are new to product development, it might sound as though these terms are referencing similar things. In reality each has a distinct definition and purpose. The table below will help you understand some of this commonly confused terminology:

Product development teams vary in terms of sophistication and needs. You might be able to get going with static Excel roadmaps , especially early on. But when you are ready, you can use purpose-built tools to quickly create, customize, and share your roadmaps.

Many product teams use the product roadmap templates that are available in roadmapping software like Aha! Roadmaps — this is the best way to keep everyone aligned and your product roadmap automatically updated.

We also offer lightweight roadmaps as whiteboard templates . It can be useful to start your roadmap on a whiteboard and later convert elements from the board directly to features on your roadmap .

Start with the whiteboard template below — with a free trial .

Product roadmap	 large

Start using this template now

We have also put together downloadable roadmap templates for you below. Adjust these to meet your needs.

Goals product roadmap Excel template

Use this product roadmap template to visualize high-level product goals. This view is helpful when you need to align the team on your product strategy and provide status updates to leadership.

Portfolio product roadmap Excel template

If you are managing multiple products, portfolio roadmaps display your planned releases for multiple products in a single view. This will give you a full picture of progress and help internal teams understand how their plans relate to one another.

Product release roadmap template

Product release roadmaps are convenient for displaying the key activities, like phases and milestones, that need to happen to deliver your product update to customers. For example, the release roadmap template below gives the team an easy way to visualize release plans as you prepare to launch a new experience to customers. You can show all the cross-functional activities the team needs to complete, along with the timeline for delivery — all in a single view.

Release roadmap large

Product feature roadmap template

A product feature roadmap shows your timeline for delivering new functionality to customers. This template is helpful for communicating a deeper level of detail than you will see on a release roadmap, including individual feature statuses.

Agile product roadmap template

In this agile product roadmap, swimlanes show how epics align with strategic themes . This roadmap view lets the engineering team see how their daily work relates to the big-picture plan.

Building a roadmap is a commendable stride toward product greatness. Moving forward, your product roadmap will be the best reflection of your progress and impact. Keep planning , collaborating, and updating your roadmap so that your work is always in motion and up-to-date.

Building a product roadmap is complex and dynamic work . The process starts with strategy — you must establish the product goals and initiatives that your efforts will support. Once those are defined, you can decide which releases and features are best aligned with your strategy and then visualize it all on a timeline.

A few considerations will shape your roadmapping process. One is your audience — what you show on your roadmap depends on your intended viewers. In the table above, you saw how different types of roadmaps help to highlight different elements. As you build and customize your product roadmap , you can make additional decisions about which details to include (and which to leave out) so that the information portrayed is relevant to whoever is viewing it.

For example, the leadership team will want to understand the strategic importance of what you will deliver, conveyed through roll-up relationships between major releases and associated goals and initiatives . Your product marketing team, on the other hand, will be more concerned with the details and dependencies — so they can track and visualize moving pieces leading up to a product launch and coordinate all go-to-market plans accordingly.

You might share a version of your roadmap with customers too. Customers will want to see what is upcoming — especially any critical functionality they need. On a customer-facing roadmap, you might choose to show a broader release time frame instead of an exact date so that you have flexibility to shift if necessary.

Your product roadmap will also reflect the development methodology that your organization follows. For example, an agile team will create a product roadmap that is incremental and flexible to accommodate changes in customer needs and the market. But product roadmaps for organizations following a traditional waterfall approach will be more fixed — conveying a long-term commitment to building specific features within a given time frame.

Components of a product roadmap

The details and context may vary, but all product roadmaps should include a few key elements . Here is a quick overview of the main components you need:

Goals: Measurable, time-bound objectives with clearly defined success metrics. Goals represent the critical accomplishments needed to deliver your product.

Initiatives: High-level themes of work describing how your efforts will contribute to your goals. On a roadmap, initiatives show how specific releases and features relate to your strategy.

Releases: A launch of new product functionality represented on a timeline. Releases often contain multiple features that get delivered at the same time.

Epics: Larger bodies of work (like categories) that typically span multiple releases. Epics break down into smaller features that are delivered incrementally.

Features: A specific piece of new or improved functionality that results in value to users. Features can be related to capabilities, components, appearance, and performance.

Timeline: A visualization of when product releases will occur over time. The time scale can range anywhere from days to quarters or years depending on the amount of work and level of detail involved in a particular release.

With these components and considerations in mind, here are the five main steps to building an excellent product roadmap:

1. Define your product strategy

As mentioned above, setting strategic product goals and initiatives is an important first step in building a roadmap. Strategy is the "why" behind your product — it explains how your efforts will support the overall business. You will also need a strong product vision — capturing who your customers are, what they need, and how you will go to market with your offering. Together, the elements of your product strategy will inform everything that goes on your roadmap.

Quadrant of strategic goals

This is an example of strategic product goals in Aha! Roadmaps .

2. Review and manage ideas

Most product teams have a constant influx of product ideas from customers and customer-facing internal teams. When these ideas are organized and prioritized , they are valuable input for deciding what to put on your roadmap. For an objective method of idea evaluation, try scoring ideas based on metrics that reflect your strategy.

The ideas overview panel in Aha! Ideas

This is a real-time summary of customer ideas, as featured in Aha! Ideas .

3. Define features and requirements

This is when your product roadmap starts to take shape. With your goals, initiatives, and prioritized ideas to guide you, identify the specific product features that you want to deliver. Use a template or tool to put your features into words, add the necessary details in the requirements, and group related ones into epics (if needed). Anything valuable that does not fit on the first iteration of your product roadmap can be saved for later in your product backlog.

At this stage, you can also translate your features into user stories to describe the benefit from the customer's perspective. User stories give your engineering team the context they need to implement the best solutions.

A features board showing all of the releases for a company called Fredwin Cycling in Aha! Roadmaps

You can easily organize and categorize features Aha! Roadmaps .

Related: User stories vs. requirements

4. Organize into releases

Up to this point, you have focused on defining the "why" and the "what" for your product roadmap — next, you will think about the "when." Once your features are prioritized and sorted, you can plot out your delivery timeline with releases . Releases are often organized by product launch but some teams prefer to arrange their roadmaps based on development capacity.

A Gantt chart made in Aha! software showing progress on releases

These are product releases organized in a Gantt chart view in Aha! Roadmaps.

5. Choose roadmap views

To get your product roadmap up and running, the final step is to visualize everything you have defined up to this point. Try roadmap templates or a roadmapping software tool to experiment with different roadmap views. Consider the following questions to help you decide what to include:

Who needs to see this product roadmap?

What is the most important information I want to convey?

Does my audience care more about the big picture or details?

Does my audience need to know general timing or exact dates?

A custom roadmaps created in Aha! software to showcase progress on initiatives across a company's product portfolio

Build this product roadmap using Aha! Roadmaps .

Related guide: How to build a brilliant product roadmap

Additional tools and tips

Now that you know the basics, here are some extra tips and tools to help you build your best product roadmap.

Start by looking at some excellent examples for inspiration.

Explore best practices for product roadmapping to help frame your approach and make your roadmap visually appealing.

Experiment with different product roadmap styles using PowerPoint and Excel templates.

Try purpose-built product roadmapping software to build a custom roadmap that is dynamic and collaborative.

When your roadmap is ready, show it off. Create a product roadmap presentation to keep your stakeholders in the loop on progress and timing.

Outside of product management, other teams rely on product roadmaps for transparency, visualization, and communication. Here are a few examples of what different internal teams need to know about your product plans:

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  • Product Roadmaps

Product Roadmap Guide: What is it & How to Create One

A product roadmap is a shared source of truth that outlines the vision, direction, and progress of a product over time. 

Bree Davies

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Summary: A product roadmap is a plan of action for how a product or solution will evolve over time. Product owners use roadmaps to outline future product functionality and when new features will be released. When used in agile development, a product planning roadmap provides crucial context for the team's everyday work and should be responsive to shifts in the competitive landscape.

A product roadmap is essential to communicating how short-term efforts match long-term business goals. Understanding the role of a roadmap—and how to create a great one—is key for keeping everyone on your team headed in the same direction.

What is a product roadmap?

A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved.

Product roadmap in Jira showing now, next, and later categories for ideas.

While it's common for the roadmap to show what you’re building, it’s just as important to show why. Items on the roadmap should be clearly linked to your product strategy and goals, and your roadmap should be responsive to changes in customer feedback and the competitive landscape.

Product owners use roadmaps to collaborate with their teams and build consensus on how a product will grow and shift over time. Agile teams refer back to the product roadmap to keep everyone on the same page about which product ideas have been prioritized and when, and to gain context for their everyday work and future direction.

Which teams use product roadmaps?

Roadmaps come in several different forms and serve a variety of audiences. Let's look at some product roadmap examples:

Internal roadmap for the development team:  These roadmaps can be created in several ways, depending on how your team likes to work. Some common versions include the detail about the prioritized customer value to be delivered, target release dates and milestones. As a general rule, development teams should use a product roadmap to understand the product strategy, how it connects to goals, and why initiatives have been prioritized. For the actual development work, dev teams should create a separate delivery plan that maps back to the product roadmap. Since many development teams use agile methodologies, these plans are often organized by sprints and show specific pieces of work and problem areas plotted on a timeline. 

A product roadmap with detailed development tasks.

Internal roadmap for executives:  These roadmaps emphasize how teams' work supports high-level company goals and metrics. They are often organized by month or by quarter to show progress over time towards these goals, and generally include less detail about detailed development stories and tasks.

A lightweight quarterly product roadmap for executives.

Internal roadmap for sales:  These roadmaps focus on new features and customer benefits, and may even include key customers who are interested in these features in order to support sales conversations. An important note: avoid including hard dates in sales roadmaps to avoid tying internal teams to potentially unrealistic dates.

Timeline roadmap view.

External roadmap:  These roadmaps should excite customers about what’s coming next. Make sure they are visually appealing and easy to read. They should provide a high-level, generalized view of new features and prioritized problem areas to get customers interested in the future direction of the product.

Why are product roadmaps important?

The biggest benefit of the product roadmap is the strategic vision it illustrates to all stakeholders. The roadmap ladders up to broader product and company goals with development efforts, which connects work across teams and aligns those teams around common goals to create great products.

  • For organizational leadership, the roadmap provides updates on the status of planned features and improvements in a format that connects back to company goals and is easily understood.
  • For product owners and managers, roadmaps unify teams working on high impact product enhancements and allow them to communicate priorities and why they were prioritized effectively with adjacent teams.
  • For the developers themselves, roadmaps provide a better understanding of the “big picture,” which allows team members to focus on the most important tasks, avoid scope creep, and make fast, autonomous decisions.

How to create a product roadmap

To build a roadmap, product owners should evaluate ideas based on key criteria, such as market trajectories, customer insights and feedback, company goals, and effort constraints. Once these factors are understood, product teams can work together to start prioritizing initiatives on the roadmap.

The content of a roadmap will depend on its audience - a roadmap for the development team may cover only one product, while a roadmap for executives can cover multiple products. Depending on the size and structure of an organization, a single roadmap may span multiple teams working on the same product. An external roadmap will often cover multiple products aligned with one point of emphasis or customer need.

The most important takeaway: create a roadmap that your audience can easily understand. Providing too much or too little detail on the roadmap can make it easy to gloss over, or worse, to too intimidating to read. A roadmap with just the right amount of detail and some visual appeal can earn the buy-in you need from key stakeholders.

Presenting the product roadmap

The product roadmap needs buy-in from two key groups: leadership and the agile development team. Presenting the roadmap is a great opportunity to demonstrate to key stakeholders that you understand the company’s strategic objectives, the needs of your customer, and have a plan to meet them both.

As you move through the project, make sure to link your delivery team’s work back to the product roadmap for context and visibility into progress for your team and stakeholders. A tried-and-true method: map out the ideas you're committing to on your product roadmap, then break down those ideas into epics, requirements, and user stories on your delivery roadmap. Often times, each initiative will have a corresponding epic that needs to be broken down into smaller tasks to complete. Establishing this hierarchy makes it easier for product and development teams to make decisions together, and understand how their work fits into the bigger picture.

Using and updating the roadmap

Roadmapping doesn’t end once you’ve reached your final state. As the competitive landscape shifts, customers' preferences adjust, or planned features are modified, it’s important to take any learnings or insights, feed them back into your team’s discovery process and ensure the product roadmap continues to reflect the status of current work as well as long-term goals.

The roadmap should be updated as often as necessary - this could be every week or fortnightly - so that it can remain an accurate source of truth. As we’ve all experienced at one time or another, a roadmap is counter-productive if it isn’t up to date. You’ll know if your roadmap needs to be updated more frequently because your stakeholders will start calling you for updates instead of consulting your roadmap. These one-off requests reflect a distrust in your roadmap, and a huge potential time suck.

However, on the flip side, you don’t want to spend more time updating the roadmap than is necessary to achieve alignment between stakeholders and within your team. Remember, the roadmap is a product planning tool to think through how to build great products that will make an impact on your customers and on your business. If you’re spending time updating your roadmap that you could (and should) be spending on execution, re-think the cadence and how you take in inputs, feedback, and data from across the business to prioritize your initiatives.

Best practices for the best roadmaps

Building and maintaining product roadmaps is as much an ongoing process as it is a cultural practice to embark upon with your product team. There are a few simple ways to set yourself up for success:

  • Only include as much detail as necessary for your audience
  • Keep the roadmap evenly focused on short-term tactics and how these relate to long-term goals
  • Review roadmaps on a regular basis and make adjustments when plans change
  • Make sure everyone has access to the roadmap (and checks it on a regular basis)
  • Stay connected with stakeholders at all levels to ensure alignment

Ready to make your very own roadmap? Get started for free with Jira Product Discovery .

Bree's a Product Manager on the Jira team and she gets a huge kick out of building products that bring a bit of delight to daily working life. Outside of the office, you'll find her trawling Sydney's bookshops, running along the harbour and generally over-caffeinated.

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45+ Product Roadmap PowerPoint Templates & Presentation Slides

Download and use product roadmap templates to create your own roadmap presentation in PowerPoint and Google Slides. The 100% editable product roadmap slides for PowerPoint can help you to make presentations with attractive roadmap designs .

product roadmap presentation

Timeline Road PowerPoint Template

product roadmap presentation

Product Management Skills PowerPoint Diagram

product roadmap presentation

Horizontal Product Roadmap PowerPoint Template

product roadmap presentation

Vertical Product Roadmap PowerPoint Template

product roadmap presentation

Animated Product Roadmap PowerPoint Template

product roadmap presentation

4-Stage Roadmap to Future PowerPoint Template

product roadmap presentation

Animated Vertical Product Development PowerPoint Timeline

product roadmap presentation

5-Column Timeline Concept Template for PowerPoint

product roadmap presentation

Quarterly Product Roadmap PowerPoint Template

product roadmap presentation

Agile Product Release PowerPoint Roadmap Template

product roadmap presentation

Product Focus Funnel Template for PowerPoint

product roadmap presentation

Go-To-Market PowerPoint Template

Alternatively, check our tutorial about how to create a roadmap in PowerPoint .

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How to Nail Your Product Roadmap Presentation

The product roadmap presentation might be one of the most important meetings that a product manager has with internal stakeholders. This is, after all, often the go/no-go meeting in which the product manager either comes away with the green light from her executive management team, or is told she’ll have to improve the strategy before receiving approval to move forward.

But because they miss a fundamental yet counterintuitive truth about what these presentations are really about, many product managers prepare for and deliver their product roadmap presentations the wrong way. Worse, it is often this poor presentation — and not an inherent flaw in the product strategy itself — that leads to a thumbs down from the team.

Here’s that fundamental truth. At its essence, a product roadmap presentation is not primarily about sharing information. It’s about evangelizing your product strategy and persuading the stakeholders in the room that the plan and objectives you’ve laid out are the right ones to pursue.

Tweet This: “Although a roadmap presentation covers a lot, it’s less about sharing info than about evangelizing your strategy.”

This might sound counter to much of what you’ve seen, heard and learned about from other product managers. A product roadmap presentation will obviously cover a lot of information. And on the surface, it can certainly look like a meeting that is meant to share information. If you’ve developed your product roadmap in the right way, your presentation will likely cover the major epics of your planned development, strategic objectives for the product, the timelines involved, probably some detail about your targeted customer personas, and the metrics you will be looking for to determine success — such as revenue targets and market share.

And yet, even if you’ve done all of the work in strategically thinking through these details, and even if you’ve put them together in such a way that gives your product the best chances of success, that is no guarantee your product roadmap presentation will earn you the buy-in you need from your stakeholders.

You can still come away from your presentation with a big fat no from your executive team — or a big fat “Huh?” from your developers, if the presentation is to them — if you don’t follow that fundamental truth and craft your product roadmap presentation just as strategically as you’ve crafted the plan for the product itself.

Common Product Roadmap Presentation Pitfalls

1. presenting your plan without showing confidence and enthusiasm..

If this were simply an information session, it might not matter so much how you presented your product’s strategic plan. (Of course, any information session will be bolstered if it is presented enthusiastically and in a persuasive way, but this is particularly important when it comes to your product roadmap presentation.)

But remember, your primary goal with a product roadmap presentation is to evangelize for your product’s plan.

With that in mind, the worst thing you can do is dryly recite the facts, no matter how compelling those facts are, and simply rattle off a list of features you’ll be developing and what timelines and resources the project will require.

What to do Instead

Don’t hold back your enthusiasm! You obviously arrived at this plan, this set of strategic objectives, after diligent research and some serious thinking and brainstorming. This is the plan that you believe gives your product and your company the best shot at success. That’s exciting news, isn’t it? Share that excitement with the room. As long as you can back it up with logic and data, that enthusiasm will spread to your audience as well.

2. Simply standing in front of the screen and talking to your product roadmap.

Remember the last PowerPoint presentation you sat through where the speaker simply read the text on the slide? You don’t? That’s probably because you slept right through it. And because you weren’t awake, here’s a little tidbit you missed: Everyone else in the room slept through it, too.

That’s how your product roadmap presentation comes across to your audience when you simply project your roadmap onto a wall and then talk through the document, detail by detail. Nobody in the room gets a sense of your larger strategic vision, so you lose any ability to persuade them of your plan’s merit. And the people in the room probably won’t remember most of the details anyway.

So when you present this way, you take a strategically vital meeting — the product roadmap presentation — and turn it into a snooze-fest that accomplishes almost nothing.

Talk about your strategic vision! When sharing your product roadmap , explain the ‘why’ behind your decisions. Better yet: Persuade your audience of the merit behind that ‘why.’ Refer to your product roadmap document — the epics, the timelines, etc. — only after you’ve oriented everyone in the room to your big-picture thinking. Only then will those details start to make sense anyway. (And only then will the audience still be awake.)

3. Burying the lede in the details.

Because they come so well prepared for these meetings, many diligent product managers can’t wait to share all of the information they’ve gathered with their audience. They have a long list of interesting features they’re planning to build. They’ve developed a complex but workable plan for deploying the right resources on the right parts of the product’s development, and they want to walk the audience through that as well. And they probably also have many useful pieces of data relating to total addressable market or average sale sizes for comparable products.

But in rattling off all of these details, these product managers forget the lede — the headline, the overarching strategic objective or best-case scenario for their product if it has a successful market launch. And remember, that lede is precisely the reason you’re calling this product roadmap presentation in the first place. So it needs to come first in your presentation.

Don’t just jump in and overwhelm your audience with ground-level details about the day-to-day operational plan for your product, or all of the individual data points and metrics that led to your decision to prioritize one feature over another. These details, almost by definition, cannot inspire anyone in your meeting to enthusiastically sign on to your project, let alone to want to dive right in and help you make it happen.

Tell a story! Explain to your audience that you’ve identified an important strategic problem to solve for your market — a way to help your target user personas avoid or minimize a real challenge they face, or a way to wow them and make their lives better. Then show them how your product — not every feature, but a high-level elevator pitch of the product — can solve that problem. And then show the room what solving that problem, and building the product the way you’re envisioning it, will mean for your company — more revenue, more market share, a competitive advantage, whatever.

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