market research manager

Market Research Manager Job Description [Updated for 2024]

In the ever-evolving world of business, the role of a Market Research Manager has become more crucial than ever.

As market dynamics shift and consumer behaviors change, the demand for proficient professionals who can comprehend, analyze, and predict market trends escalates.

But let’s delve deeper: What’s truly expected from a Market Research Manager?

Whether you are:

A job seeker trying to understand the depth of this role,
A hiring manager outlining the perfect candidate,
Or simply fascinated by the complexities of market research,

You’re in the right place.

Today, we are revealing a tailor-made Market Research Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive straight into it.

Market Research Manager Duties and Responsibilities

Market Research Managers play a crucial role in guiding the marketing strategies of a company.

They use various research methodologies to collect and analyze data about customers, competitors and market trends to help companies make informed business decisions.

Their primary duties and responsibilities include:

Developing and implementing research projects and methodologies
Collecting data on consumers, competitors and market conditions
Analyzing data using statistical software and interpreting results
Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
Creating reports and presenting findings to senior management
Advising on how insights from research can inform business strategies
Monitoring and forecasting market trends and advising on potential growth opportunities
Managing research budgets and project schedules
Coordinating with external agencies or vendors for the execution of research projects
Ensuring compliance with data privacy laws and ethical standards in market research

Market Research Manager Job Description Template

We are seeking a detail-oriented and strategic Market Research Manager to help us understand our customers and market trends.

The Market Research Manager will be responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective.

The successful candidate will be able to analyze qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Your goal will be to help our company understand our customer needs and preferences and effectively communicate findings to the team to help guide our strategy and decision-making.

Responsibilities

Design, plan and execute market research studies
Analyze and interpret data to identify patterns and solutions
Manage the entire research process, from developing methodology to presenting findings
Stay fully informed on market trends and implement best practices
Work with cross-functional teams to collect and interpret data
Conduct competitive analysis and market segmentation
Prepare and present reports using statistical software
Ensure data quality and integrity
Manage contractors and external research vendors

Qualifications

Proven work experience as a Market Research Manager
Experience with statistical analysis software
Strong analytical and critical thinking skills
Knowledge of data collection methods
Experience in report writing and presenting
Strong organizational and project management skills
Excellent verbal and written communication skills
BSc/BA in Marketing, Business Administration or relevant field
MSc/MA will be a plus
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Market Research Manager
Work Environment: Office setting with options for remote work. Some travel may be required for research projects or conferences.
Reporting Structure: Reports to the Director of Marketing
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $75,000 minimum to $130,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Manager Do?

A Market Research Manager plays a crucial role in helping companies understand what products people want, who will buy them, and at what price point they are willing to make a purchase.

They work across a variety of industries, from consumer goods to technology and healthcare.

They design and implement research studies, often through surveys, focus groups, or one-on-one interviews, to gather data on consumer behaviors, needs, and preferences.

They also analyze this data, identifying patterns and trends that can inform business strategies.

Market Research Managers work closely with other departments such as marketing, sales, and product development to ensure the insights they generate are translated into actionable strategies.

They are also responsible for presenting their findings to key stakeholders, including senior management and clients, often through written reports or presentations.

In some cases, Market Research Managers may be involved in monitoring competitors and market conditions to ensure their company maintains a competitive edge.

Their ultimate goal is to provide the insights and intelligence necessary for their company to make informed, data-driven decisions.

Market Research Manager Qualifications and Skills

A proficient Market Research Manager should possess the following skills and qualifications:

Extensive knowledge of research methodologies, data analysis techniques, and market segmentation to effectively carry out market research tasks.
Exceptional analytical skills to interpret complex market data and translate it into understandable and usable information for the business.
Strong communication and presentation skills to convey research findings and insights effectively to stakeholders and team members.
Proficiency in statistical analysis software and databases to gather and analyze data.
Excellent problem-solving skills to identify business needs and develop effective research strategies to address them.
Strong project management skills to oversee and manage multiple research projects simultaneously and ensure they are completed on time and within budget.
Good interpersonal skills to work with a diverse team of analysts, statisticians, and other professionals.
Attention to detail to ensure accuracy and reliability of research findings and insights.
Knowledge of current market trends and ability to forecast future trends based on collected data.

Market Research Manager Experience Requirements

Market Research Managers typically require a significant amount of experience in market research or related fields.

Entry-level candidates may have 2 to 3 years of experience, often through roles like Market Research Analyst or Data Analyst, where they learn about data collection, analysis, and reporting.

Intermediate-level candidates usually have 4 to 6 years of experience and will have honed their skills in areas such as trend identification, competitive analysis, and customer behavior understanding.

At this level, they may have begun to oversee junior analysts and manage small research projects.

Candidates for Market Research Manager positions generally have more than 7 years of experience and have developed a deep understanding of market research methodologies and tools.

They are expected to have project management skills and the ability to lead a team of researchers.

In addition to their professional experience, they often hold a bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.

Many also possess a master’s degree or other advanced qualification in a relevant discipline.

It is also beneficial for Market Research Managers to have experience in the industry in which they are working, as this will provide them with specific insights that can be valuable in their research.

Market Research Manager Education and Training Requirements

Market Research Managers typically require a bachelor’s degree in marketing, business, statistics, or a related field.

They should have a strong background in research methodologies, data analysis, and understanding of consumer behavior.

Knowledge of statistical software and expertise in both qualitative and quantitative research are also crucial for this role.

Further education, such as a Master’s degree in Marketing Research or related field is often preferred or required for more senior positions.

This higher level of education often indicates a deep understanding of market trends, competitive analysis, and complex data interpretation.

Some Market Research Managers may also pursue professional certifications such as Professional Researcher Certification (PRC) from the Insights Association.

This certification recognizes the skills and knowledge of market research professionals, enhancing their credibility in the field.

Continuous learning is important in this role, as market research tools and techniques continually evolve.

Therefore, regular training and updates in statistical software and research methodologies are also essential.

Market Research Manager Salary Expectations

A Market Research Manager earns an average salary of $81,402 (USD) per year.

However, this figure can fluctuate depending on factors such as individual experience, the industry in which they work, their level of education, and the geographical location of their employment.

Market Research Manager Job Description FAQs

What skills are important for a market research manager.

Market Research Managers need strong analytical skills to interpret complex data and draw accurate conclusions.

Communication skills are essential for presenting information to clients and team members.

They also need good project management skills to oversee research projects from start to finish, ensuring they are completed on time and within budget.

What qualifications does a Market Research Manager need?

A bachelor’s degree in marketing or a related field is typically required for this role.

Some employers prefer candidates with a master’s degree in marketing research or a related discipline.

Professional experience in market research or a related field is also important.

Some positions may require specific knowledge of a certain industry.

What should you look for in a Market Research Manager’s resume?

Look for a combination of education, experience, and skills.

A good Market Research Manager should have a degree in a related field and several years of experience in market research.

Look for experience with both quantitative and qualitative research methods.

They should also have experience managing projects and teams.

Skills to look for include data analysis, communication, and project management.

What qualities make a good Market Research Manager?

A good Market Research Manager is detail-oriented, analytical, and curious.

They have a keen interest in understanding consumer behavior and trends.

They are good at managing time and resources, and they work well under pressure.

They also have strong communication skills to effectively share their findings with clients and colleagues.

Is it difficult to hire a Market Research Manager?

Hiring a Market Research Manager can be challenging because the role requires a unique blend of analytical and managerial skills.

They not only need to understand complex data, but also manage teams and projects effectively.

Therefore, finding a candidate with the right combination of skills, experience, and education can be a complex task.

And there you have it.

Today, we’ve unveiled the truth behind the role of a market research manager .

It’s not just about crunching numbers.

It’s about shaping the business landscape, one piece of data at a time.

With our detailed market research manager job description template and real-world examples, you’re ready to take the leap.

But why limit yourself?

Go further with our job description generator . It’s your ticket to creating precise job listings or refining your resume to perfection.

Every data point tells a story about the bigger market.

Let’s shape the business world. Together.

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What does a Market Research Manager do?

A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.

Responsibilities
Skills And Traits
Comparisions
Types of Market Research Manager

Market research manager responsibilities

A market research manager is responsible for various tasks such as developing strategic research plans, managing market research budgets, and conducting primary and secondary research. They analyze and interpret data to provide insights and recommendations for business operations and strategic planning. Additionally, they manage relationships with outside research vendors and produce quarterly market reports. According to Dr. Claire Gilliland , Assistant Professor of Sociology at Furman University, "The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field."

Here are examples of responsibilities from real market research manager resumes:

Manage syndicated data (Nielsen).
Manage Nielsen syndicate contract ($ 2.5MM annually), and four client team on-sites.
Lead customer and competitor research, functional acquisition due diligence, and portfolio management of existing products/services and new investments.
Work with clients to design research and analyze data using SAS statistical software.
Design and implement SAS routines to create mailing lists in support of various marketing campaigns.
Reconcile data between new and old platforms, utilizing SQL queries on large data sets.
Help to migrate firm's primary client delivery platform from proprietary UNIX system to SQL data warehouse.
Study used regression techniques in SPSS to determine likelihood of Microsoft service adoption and likely impact on ISP customer loyalty.
Assist in analyzing and interpreting quantitative and qualitative data using SPSS.
Analyze nuclear and diagnostic imaging secondary data and publish written and PowerPoint reports.
Design and present PowerPoint presentations on study findings, market-competitive insights, implications, and recommendations across organization.
Conduct quantitative analysis of financial data to forecast revenue, identify future trends and assess risk associate with portfolio.
Conduct interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.
Create budgetary protocol and project proposals that are successfully implement by Bloomberg.
Add value to products including regression analysis to identify software features that strongly contribute to customer satisfaction and target outcomes.

Market research manager skills and personality traits

We calculated that 6 % of Market Research Managers are proficient in PowerPoint , SPSS , and Data Analysis . They’re also known for soft skills such as Detail oriented , Analytical skills , and Communication skills .

We break down the percentage of Market Research Managers that have these skills listed on their resume here:

Analyzed nuclear and diagnostic imaging secondary data and published written and PowerPoint reports.

Assisted in analyzing and interpreting quantitative and qualitative data using SPSS.

Utilized data analysis proprietary databases to quantify, and define consumer behavior to determine advertising strategies.

Introduced online data collection for custom research and conducted online survey programming and data collection services for small-scale internal projects.

Conducted interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.

Developed research design, managed tactical execution and reconciled budget trade-offs within and across research projects.

Common skills that a market research manager uses to do their job include "powerpoint," "spss," and "data analysis." You can find details on the most important market research manager responsibilities below.

Detail oriented. One of the key soft skills for a market research manager to have is detail oriented. You can see how this relates to what market research managers do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a market research manager resume shows how market research managers use detail oriented: "worked with nivea on detailed market research assignment to launch nivea cream in the pakistani market. "

Analytical skills. Another essential skill to perform market research manager duties is analytical skills. Market research managers responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Market research managers also use analytical skills in their role according to a real resume snippet: "conducted cross-market analysis of higher education process examining functions across markets to understand present and future telecommunication needs. "

Communication skills. market research managers are also known for communication skills, which are critical to their duties. You can see how this skill relates to market research manager responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A market research manager resume example shows how communication skills is used in the workplace: "collaborated with sales, marketing, communications, and management teams to identify needs and design market research projects. "

Most common market research manager skills

The three companies that hire the most market research managers are:

Deloitte 226 market research managers jobs
G2 Partners 50 market research managers jobs
Pwc 42 market research managers jobs

Choose from 10+ customizable market research manager resume templates

Compare different market research managers

Market research manager vs. product specialist.

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

These skill sets are where the common ground ends though. The responsibilities of a market research manager are more likely to require skills like "spss," "data analysis," "data collection," and "healthcare." On the other hand, a job as a product specialist requires skills like "customer service," "product knowledge," "sales floor," and "patients." As you can see, what employees do in each career varies considerably.

Market research manager vs. Marketing associate

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market research manager responsibilities requires skills like "spss," "data analysis," "data collection," and "healthcare." But a marketing associate might use other skills in their typical duties, such as, "customer service," "marketing campaigns," "email marketing," and "email campaigns."

Market research manager vs. Marketing specialist

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research manager resumes include skills like "spss," "data analysis," "data collection," and "healthcare," whereas a marketing specialist is more likely to list skills in "marketing campaigns," "email marketing," "customer service," and "strong project management. "

Market research manager vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

Even though a few skill sets overlap between market research managers and marketing interns, there are some differences that are important to note. For one, a market research manager might have more use for skills like "spss," "data collection," "healthcare," and "research design." Meanwhile, some responsibilities of marketing interns require skills like "facebook," "marketing campaigns," "press releases," and "twitter. "

Types of market research manager

Market manager, research manager, research director.

Updated June 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Market Research Manager Job Description [Updated for 2024]
A Market Research Manager plays a crucial role in helping companies understand what products people want, who will buy them, and at what price point they are willing to make a purchase. They work across a variety of industries, from consumer goods to technology and healthcare.
What does a Market Research Manager do? - Zippia
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers.
What Is a Market Research Manager and How to Become One
Learn about the job duties, qualifications, and career path of a market research manager. Find out how to get a bachelor's degree, gain experience, and acquire certifications for this field.