tattoo business plan template

Tattoo Shop Business Plan Template

Written by Dave Lavinsky

Tattoo Shop Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their tattoo shops. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Tattoo Shop Business Plan?

A business plan provides a snapshot of your tattoo shop as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Tattoo Shop

If you’re looking to start a tattoo shop or grow your existing tattoo studio, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your tattoo shop to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tattoo Shops

With regards to funding, the main sources of funding for a tattoo shop are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for tattoo shops.

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How to write a business plan for a tattoo shop.

If you want to start a tattoo shop or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of tattoo shop you are running and the status. For example, are you a startup, do you have a tattoo shop that you would like to grow, or are you operating a chain of tattoo shops?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overv iew of the tattoo shop industry.
• Discuss the type of tattoo shop you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of tattoo shop you are operating.

For example, your tattoo shop might specialize in one of the following types of tattoo shops:

• Retail location tattoo shop : this type of tattoo shop is located in a busy retail district with lots of visibility and traffic. Tattoos tend to be more expensive than the average tattoo.
• Neighborhood tattoo shop: this type of tattoo shop is located in a neighborhood and may not have as much visibility, but caters to returning customers in the neighborhood.
• Traveling tattoo business: this type of tattoo business is created by a tattoo artist that has gained a following either by tv, a tattoo magazine, or online. He or she travels to various locations to participate in tattoo conventions, do guest tattoo appearances at a local tattoo shop, and only books a certain amount of appointments while he or she is at a particular location.

In addition to explaining the type of tattoo shop you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients tattooed, the number of tattoos with positive reviews, reaching X number of clients tattooed, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the tattoo shop industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the tattoo shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the tattoo shop industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your tattoo shop? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals of all ages.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tattoo shop you operate. Clearly, older adults would respond to different marketing promotions than college students, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r tattoo shops.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes henna salons, local cannabis stores that have in-house tattoo artists. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of tattoo shop are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide aftercare services for the tattoo?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tattoo shop, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f tattoo shop that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide piercings, CBD products, henna, or beverages?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your tattoo shop. Document where your company is situated and mention how the site will impact your success. For example, is your tattoo shop located in a busy retail district, a neighborhood, a standalone location, or is it a traveling business? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your tattoo shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tattoo shop business, including client scheduling, designing tattoos, tattoo shop equipment inventory, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth session, or when you hope to reach $X in revenue. It could also be when you expect to expand your tattoo shop to a new city.  

Management Team

To demonstrate your tattoo shop’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing tattoo shops. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a tattoo shop or is a successful tattoo artist.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.  

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer piercings or other products ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.  

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tattoo shop, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a tattoo shop:

• Cost of tattoo shop equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your tattoo shop location lease or a list of clients you have already booked.  

Writing a business plan for your tattoo shop is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the tattoo shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful tattoo shop.  

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Other Helpful Business Plan Articles & Templates

Tattoo Parlor Business Plan Template & PDF Example

• July 23, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful tattoo parlor. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your tattoo parlor’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a tattoo parlor business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your tattoo parlor concept into reality. Let’s dive in!

Our tattoo parlor business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the parlor’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of your tattoo parlor’s concept, market analysis , management, and financial strategy.
• Tattoo Parlor & Location: Describes the parlor’s design, atmosphere, and strategic location within a creative community, emphasizing its appeal to a diverse clientele.
• Services & Prices: Lists the variety of tattoo services offered, from custom designs to traditional, black and gray, and color tattoos, along with a clear pricing structure.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the tattoo market.
• Key Trends : Highlights recent trends in the tattoo industry, such as the increase in custom, personalized tattoos and the importance of health and safety standards.
• Key Competitors: Analyzes main competitors in the area and differentiates your parlor in terms of artistic talent, service quality, and safety practices.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to your tattoo parlor.
• Marketing Plan : Details strategies for promoting the parlor, including digital marketing, social media engagement, and local community involvement.
• Timeline : Key milestones and objectives from the initial setup to the first year of operations.
• Management: Information on the management team, highlighting their expertise in tattoo artistry, studio management, business operations, and customer experience.
• Financial Plan: Projects the financial performance of the tattoo parlor, including revenue targets, profit and loss statements, fundraising needs, cash flow projections, and balance sheet forecasts.

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Tattoo Parlor Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The Executive Summary introduces your tattoo parlor’s business plan, offering a concise overview of your parlor and its services. It should detail your market positioning, the range of tattoo and body art services you offer, its location, size, and an outline of day-to-day operations. 

This section should also explore how your tattoo parlor will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your parlor’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the parlor’s success. The expertise, artistic skills, and experience of your tattoo artists should also be highlighted, showcasing the talent that will attract customers. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your parlor’s financial plan.

Tattoo Parlor Business Plan Executive Summary Example

Business Overview

The  business overview  segment in your executive summary is pivotal for introducing the fundamental facets of your tattoo parlor. It should encompass the establishment’s name, location, and an overview of its day-to-day operations.

Presenting a  unique selling proposition  ( USP ) delineates your tattoo parlor’s distinction amidst  competitors . Whether it’s a focus on personalized designs, a specialization in specific tattoo styles, or a commitment to hygiene and safety standards, your USP is the essence of your executive summary.

Example: “At ‘InkVerse Tattoos,’ nestled in the heart of the vibrant [City/Neighborhood], our 2,000-square-foot studio is a hub for creative expression. We offer bespoke tattoo services ranging from intricate custom designs to vivid color work. Our distinctiveness lies in our fusion of artistry and stringent hygiene protocols, ensuring an unparalleled client experience.”

Market Overview

Understanding and portraying the market landscape, encompassing size, growth trends, and industry dynamics, is crucial. This section should illuminate the scope of the tattoo industry, supported by pertinent data concerning market valuation, growth rates, and  prevailing trends . It’s an opportunity to showcase your studio’s niche in this landscape.

Example: “The US tattoo industry, valued at $1.6 billion with a consistent 2.4% CAGR from 2017 to 2022, comprises approximately 26,000 tattoo parlors nationwide. ‘InkVerse Tattoos’ identifies itself among 6  key competitors  within a [x]-mile radius, capitalizing on the rising trend of personalized tattoos and prioritizing stringent health and safety measures.”

Management Team

Highlighting the expertise and backgrounds of the management team solidifies credibility. Presenting their qualifications, experiences, and contributions to the tattoo parlor’s success is paramount. This section will showcase the team’s capabilities and how their collective skills drive the business forward.

Example: “At ‘InkVerse Tattoos,’ our founder, [Name], boasts over 15 years of professional tattoo artistry, revered for his innovation and mastery of diverse design approaches. Complementing this, our business manager, [Name], leverages years of experience in creative arts business management, focusing on client engagement and operational excellence.”

Financial Plan

Summarizing your financial objectives and projections, encompassing revenue targets and growth strategies provides a roadmap illustrating your tattoo parlor’s financial trajectory.

Example: With a robust financial strategy, “Artful Ink Studios” sets its sights on sustainable growth and financial stability, outlining a clear revenue target of $1.0 million by 2028. Bolstered by a projected 30% profit margin ( EBITDA  margin), our financial projections exemplify a commitment to operational efficiency and profitability.

For a Tattoo Parlor, the Business Overview section can be effectively divided into 2 main slides:

Tattoo Parlor & Location

Describe the parlor’s physical environment, focusing on its unique design, artistic atmosphere, and the comfortable setting that welcomes clients. Mention the parlor’s location, emphasizing its accessibility and the convenience it offers to clients, such as proximity to cultural areas or ease of parking.

Next, discuss why this location is strategically chosen to attract your target clientele, whether it’s because of high foot traffic, nearby entertainment venues, or a culturally vibrant area that appreciates body art.

Services & Prices

Detail the range of tattoo services offered, from custom tattoo designs and traditional tattoos to contemporary styles and body piercings. Include any unique services like tattoo restoration, cover-ups, or cosmetic tattoos. Then, outline your pricing strategy , ensuring it reflects the artistry and skill involved in the services provided and aligns with the market you’re targeting.

Highlight any special offers, consultation services, aftercare packages, or loyalty programs that add value for your clients, promoting repeat business and fostering a loyal customer base.

Industry size & growth

In the Market Overview of your tattoo parlor business plan, begin by analyzing the size of the tattoo industry and its potential for growth, highlighting the expanding market opportunities.

Key market trends

Discuss key trends such as the rise in custom tattoo artistry, societal acceptance of tattoos, and advancements in tattoo technologies, underscoring the shift towards personalized and meaningful tattoo experiences.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your tattoo parlor in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your tattoo parlor’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Tattoo Industry

Begin by mapping out local tattoo parlors and studios in your area. Direct competitors might include established tattoo studios known for their specialization in particular styles such as realism, traditional, or neo-traditional tattoos. Additionally, consider other establishments offering related services, such as body piercing or permanent makeup, as indirect competitors.

Utilize online resources like Google Maps and social media platforms to understand the geographical distribution of your competitors. Platforms like Yelp and specialized tattoo review websites provide valuable insights into customer opinions, praising aspects like artistic skill, cleanliness, and customer service at rival tattoo studios.

Tattoo Parlor Competitors’ Strategies

Analyzing your competitors involves scrutinizing various elements of their businesses:

• Artistic Offerings:  Investigate the range of tattoo styles and specialties offered by rival studios. If “InkMasters” is gaining attention for their detailed black and grey realism tattoos, it signifies a demand for this style in the market.
• Artistic Techniques:  Consider the tattooing techniques and styles used. A studio like “Traditional Tats” that focuses on classic tattoo styles might cater to a different clientele than one like “Futuristic Ink,” known for cutting-edge and abstract designs.
• Pricing Strategies:  Compare pricing structures with your competitors. Are your rates more aligned with budget-friendly studios like “Affordable Ink” or do they resemble premium pricing akin to the services offered at “Elite Tattoos”?
• Marketing Tactics:  Examine how competitors market their services. Do they leverage social media effectively, or do they rely more on partnerships with local events and influencers?
• Customer Experience:  Evaluate the overall experience at rival tattoo parlors. For instance, “Serene Skin Artistry” might be known for its welcoming ambiance and personalized consultations, enhancing the customer experience.
• Operational Efficiency:  Observe if competitors implement technology or innovative processes. Studios like “TechTattoo” might offer online booking systems or utilize state-of-the-art tattooing equipment, streamlining the client experience.

What’s Your Tattoo Parlor’s Value Proposition?

Reflect on your tattoo parlor’s unique offerings. Perhaps your studio is renowned for its intricate sleeve designs or specializes in a specific cultural tattoo style rarely found in your area.

Identify market gaps through client feedback and industry trends. For instance, the growing demand for eco-friendly and vegan ink might be an opportunity if competitors do not address this niche.

Consider your location: A tattoo parlor in a vibrant urban area might focus on larger, statement pieces, whereas one in a quieter neighborhood might emphasize a more intimate and personalized approach to tattooing.

First, conduct a SWOT analysis for the tattoo parlor, highlighting Strengths (such as highly skilled tattoo artists and a unique range of artistic styles), Weaknesses (including potential high overhead costs or intense competition in the area), Opportunities (for example, a growing acceptance and interest in tattoos as a mainstream form of self-expression), and Threats (such as shifts in social norms or regulatory changes affecting the industry).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising, special introductory offers, a strong and engaging social media presence showcasing artist portfolios, and involvement in local art and cultural events. Consider partnerships with local businesses or influencers to expand your reach.

Marketing Channels

Choosing the right marketing channels to reach your audience is crucial for successful engagement.

Digital Marketing

• Social Media:  Leveraging social media platforms like Instagram, TikTok, and Facebook to showcase not just your artwork but also the artistic process behind it can be powerful. Engage actively with your audience, inviting them into your world of creativity.
• Email Marketing:  Building an email list can be a goldmine. Regularly sending newsletters featuring tattoo care tips, exclusive promotions, and updates about new tattoo styles or artists at your parlor can keep clients engaged and informed.
• Website and SEO:  Create a professional website showcasing portfolios, client testimonials, and blogs about tattoo care and trends. 

Local Advertising

• Print Media : Distribute well-designed flyers and brochures strategically in local hotspots, promoting your parlor’s unique offerings. Participate in local art events, offering consultations or sponsoring art programs to connect with potential clients.
• Community Engagement:  Participate in local art fairs or exhibitions, offer free tattoo consultations, or support local events to enhance your brand’s visibility.
• Artist Collaborations : Partner with other tattoo artists or art galleries for joint art exhibitions or collaborations.
• Cross-Promotions : Collaborate with clothing brands or lifestyle stores for mutual promotions.

Promotional Activities

Attracting clients through enticing offers and loyalty programs is a proven strategy.

• Seasonal Offers : Seasonal promotions or introductory offers can encourage potential clients to take the plunge and get inked. Introduce seasonal promotions such as ‘New Year Tattoo Resolutions’ or ‘Birthday Ink Discounts’.
• Loyalty Programs:  Establish a system rewarding frequent clients with discounts or additional tattoo time.
• Referral Programs:   Word-of-mouth is potent in the tattoo industry. Incentivizing referrals can tap into your clients’ social circles, extending your parlor’s reach through recommendations.

Sales Channels

Effective  sales strategies  are crucial for revenue growth and client satisfaction:

In-Studio Upselling

• Additional Services:  Suggest complementary tattoo styles or enhancements during consultations.
• Merchandise Sales:  Display tattoo care products or art-related items at your studio.
• Service Bundles:   Offering additional services or bundled tattoo sessions can maximize revenue per client visit. Recommending aftercare products or extended sessions can enhance the overall experience.

Online Booking and Sales

• User-Friendly Booking:  Implement an intuitive online booking system offering ease and convenience to clients.
• E-commerce Integration:  Sell tattoo merchandise or prints online to reach a broader audience.

Membership and Loyalty Programs

Encourage repeat business and foster long-term relationships with your clients.

• Membership Offers:  Offer subscription-based memberships, including exclusive access to limited designs or discounts on multiple sessions.
• Rewards Program:  Develop a digital rewards program allowing clients to collect points redeemable for discounted tattoos or art-related products.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the tattoo parlor’s opening, marketing initiatives, client base growth, and potential expansion plans, ensuring the business progresses with clear direction and purpose. Additionally, include specific goals such as hosting opening events, participating in tattoo conventions, launching promotional campaigns, and evaluating customer feedback for continuous improvement.

The management section focuses on the tattoo parlor’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the tattoo parlor toward its financial and operational goals.

For your tattoo parlor business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your tattoo parlor’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your tattoo parlor business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Tattoo Shop Business Plan

Enjoy sharing your love of art through tattoos? Then starting your own tattoo studio could be a worthwhile career choice.

Your industry expertise and artistic skills may help you get started with a new tattoo business, but you need a detailed business plan to succeed.

Need help writing a business plan for your tattoo shop? You’re at the right place. Our tattoo shop business plan template will help you get started.

Free Business Plan Template

Download our free tattoo shop business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Tattoo Shop Business Plan?

Writing a tattoo shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary section by briefly introducing your business to your readers.
• This section may include the name of your tattoo shop, its location, when it was founded, the type of tattoo business (E.g., custom tattoo shop, cosmetic tattooing, private studio.), etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Product and services: Highlight the products and services you offer your clients. Include any special or custom tattooing services you provide.
• For instance, a custom tattoo shop owner may provide customers with personalized tattoo designs.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your tattoo studio. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Custom tattoo shop—known for its personalized and custom tattoo designs.
• Cosmetic tattooing shop—known for its permanent makeup and microblading services.
• Hybrid shop—provides a combination of services, such as piercing, tattooing, etc.
• Private studio—best known for providing one-on-one services in a private setting.
• Describe the legal structure of your tattoo parlor, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the founders or owners of your tattoo shop. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, you may target young adults between 18 and 35 interested in tattoos and body art.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your tattooing services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, custom tattoo designs are gaining popularity in the market, so you might mention if you offer them or plan to.
• Regulatory environment: List regulations and licensing requirements that may affect your tattoo salons, such as licensing, health and safety regulations, compliance with zoning laws, training and certification, etc.

Here are a few tips for writing the market analysis section of your tattoo salon business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Custom tattoo designs
• Traditional styles
• Cover-up tattoos
• Flash tattoos, etc.
• Aftercare products: if you provide any aftercare products you provide, such as lotions, antibacterial soaps, ointments, etc.
• Quality measures: This section should explain how you follow hygiene and sanitation protocols and prevent infections.
• This may include using disposable needles, maintaining a clean environment, properly sterilizing equipment, etc.
• Additional products or services: Mention if your tattoo studio offers any additional products or services. For example, some tattoo studios may also sell clothes and jewelry, as well as provide additional services like body piercing and tattoo removal.

In short, this section of your tattoo shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the custom tattooing services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, advanced and safe equipment, creative and talented artists, and personalized experience could be great USPs for a professional tattoo studio.
• Pricing strategy: Describe your pricing strategy—how you plan to price your tattooing services and stay competitive in the local market. Mention your pricing for each tattoo type in this section.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses (E.g., piercing shops.), offering referral programs, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, personalized service, providing excellent aftercare services, etc.

Overall, this section of your tattoo parlor business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tattoo shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your business’s staffing requirements, including the number of employees or carers need. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your tattoo shop business. Your operational processes may include appointment scheduling, consultations, designing tattoos, sterilization and safety protocols, tattooing, aftercare, bookkeeping, etc.
• Equipment & machinery: Include the list of equipment and machinery required for a tattoo shop, such as tattoo guns, tattoo needles, gloves, protection equipment, tattoo ink, ultrasonic cleaners, etc.
• Explain how these equipment and machinery help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your tattoo shop business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your tattoo parlor, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key team members, and explain their roles and responsibilities.
• It should include the store manager, head tattoo artist, and other managers (e.g., marketing manager, financial manager.) involved in the business operations, including their education, professional background, and any relevant experience in the tattooing industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy. Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your tattooing services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your tattoo business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a tattoo shop, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your tattoo studio business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample tattoo shop business plan will provide an idea for writing a successful tattoo shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tattoo shop business plan pdf .

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Frequently asked questions, why do you need a tattoo shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful tattoo shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tattoo shop.

How to get funding for your tattoo shop?

There are several ways to get funding for your tattoo shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your tattoo shop business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tattoo shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your tattoo shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tattoo shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Tattoo Shop Business Plan Template

Written by Dave Lavinsky

Tattoo Shop Business Plan

You’ve come to the right place to create your Tattoo Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Tattoo Shops.

Below is a template to help you create each section of your Tattoo Shop business plan.

Executive Summary

Business overview.

Wild Ink is a startup tattoo shop business located in Sturgis, North Dakota. The business was founded by Damien Harness, a tattoo artist who learned his craft over twenty years ago and has been employed as a tattoo artist by tattoo shop owners since his apprenticeship. During last year, he recognized that the way to build a sustainable business in the manner in which he believed would best benefit both the customer and a business would be to start a tattoo business himself. He spent the past six months recruiting others to join his staff after the launch of the business.

Wild Ink will provide a comprehensive and highly-detailed array of premier tattoo designs and styles from which to choose and the artists will assist customers in designing their own tattoos, if requested. The business utilizes premier inks and conforms to all hygiene requirements in order to provide customers with a stellar tattoo each time, all the time.

Product Offering

The following are the services that Wild Ink will provide:

• 100% guarantee of clean and safe environment, tools and all inking products used
• Customer satisfaction is a primary driver of the company; an unhappy customer receives a refund without any questions asked.
• Unique tattooing experience that includes amenities such as lotions, tattoo balm, wipes and other “care items.”
• Self-expression and personal transformation are encouraged and affirmed
• Exceptional artistry by our highly-experienced tattoo artists guarantees the “look” you want from your tattoo experience
• Serious tattoo enthusiasts may choose from specialty inks and styles
• Cover-ups, black and gray, color tattoos, traditional, and contemporary styles.
• Discount packages for couples and groups who choose to be tattooed at the same appointment

Customer Focus

Wild Ink will focus on all residents-of-age of Sturgis, North Dakota. They will also focus on visitors, particularly those during the yearly Sturgis Motorcycle Rally, where over 500,000 motorcycle riders spent weeks at the Sturgis location. This event creates the largest tattoo audience and customer base for the tattoo artists in Sturgis and the surrounding areas. Wild Ink will also target couples who are celebrating an event, such as a wedding or anniversary. Wild Ink will target event planners and party coordinators to include tattooing services at their next large event. Wild Ink will create tattoos as part of a business “team-building” activity, if called upon for that service, as well.

Management Team

Wild Ink Tattoo Shop will be owned and operated by Damien Harness. He recruited four of his associate tattoo artists to join him in this new venture and he recruited two administrative assistants to join the startup business, as well.

The business was founded by Damien Harness, a tattoo artist who learned his craft over twenty years ago and has been employed as a tattoo artist by tattoo shop owners since his apprenticeship. During last year, he recognized that the way to build a sustainable business in the manner in which he believed would best benefit both the customer and a business would be to start a tattoo business himself. He spent the past six months recruiting others to join his staff after the launch of the business.

Tomas Klinkhofer has been a tattoo artist associate of Damien’s for over ten years. During their years of working side-by-side, they’ve both improved their artistry because of the encouragement and solid advice of the other. Tomas will take on the role of Senior Tattoo Artist in the shop.

Three former tattoo artist associates, John Eisen, Tommy Parisi, and Duane Hofer, will join the Wild Ink Tattoo Shop team. Each has extensive experience working as tattoo artists for a variety of business owners, and each has cultivated a carefully curated cadre of styles and designs they prefer. The collective artistry group will be Tattoo Artists, overseen by Jill Arden, the Administrative Manager for the business.

Success Factors

Wild Ink will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team at Wild Ink Tattoo Shop
• Comprehensive menu of products and services to suit every taste
• Multiple ink platforms, none of which have metal or other chemical or foreign substances embedded in the ink.
• Custom-designed and personal design choices are premium prices; however, these designs consistently receive premium attention at the same time.
• The pricing structure of Wild Ink is the most effective and a handy monthly payment plan places tattoos into the lives of many potential customers as a result.

Financial Highlights

Wild Ink is seeking $200,000 in debt financing to launch its custom tattoo shop. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Wild Ink.

Company Overview

Who is wild ink.

Wild Ink is a newly established, full-service tattoo shop in Sturgis, North Dakota. Wild Ink will be the most reliable, cost-effective, and totally hygienic tattoo shop for residents in Sturgis and the surrounding communities. Wild Ink will provide a comprehensive menu of tattoo products and services for any customer to utilize. Their full-service approach includes a comprehensive array of tattoo designs, styles and color palettes of ink choices.

  Wild Ink Tattoo Shop will be able to serve residents and visitors during the yearly Sturgis Motorcycle Rally by providing additional tattoo artists and expanding the shop into several pop-up stores throughout Sturgis. The team of professionals are highly qualified and experienced in custom tattoos, designs, styles and ink selections. Wild Ink removes all fears, headaches and concerns of the tattoo customer and ensures all questions are answered while delivering the best customer service.

Wild Ink History

Wild Ink is owned and operated by Damien Harness, a tattoo artist who learned his craft over twenty years ago and has been employed as a tattoo artist by tattoo shop owners since his apprenticeship. During last year, he recognized that the way to build a sustainable business in the manner in which he believed would best benefit both the customer and a business would be to start a tattoo business himself. He spent the past six months recruiting others to join his staff after the launch of the business.

Since incorporation, Wild Ink has achieved the following milestones:

• Registered Wild Ink, LLC to transact business in the state of North Dakota.
• Has a contract in place for a 10,000 tattoo shop and office at one of the buildings directly on the Sturgis Motorcycle Rally parade route.
• Reached out to numerous contacts and clients to move their business to Wild Ink.
• Began recruiting a staff of four tattoo artists and two office personnel to work at Wild Ink.

Wild Ink Services

The following will be the services Wild Ink will provide:

• Discount packages for couples and groups who choose to be tattooed during the same appointment.

Industry Analysis

The tattoo artistry industry is expected to grow over the next five years to over $69,582 million. The growth will be driven by individuals aged 18-40 who are looking for unique, personalized tattoos. The growth will also be driven by a niche market of tattoo enthusiasts seeking specific styles or themes. The growth will be driven by an increase in the size of the tattoo participants and the new varieties of tattoos that will become known through AI or other technological adaptations in the future. The growth will also be driven by an increase in custom designs, cover-ups, black and grey, color tattoos, traditional, and contemporary styles. The growth will also be driven by a steady increase in trends, techniques, and safety protocols for tattoos. Costs will likely be reduced as materials and natural resources for inks become more plentiful as a result of demand.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Wild Ink will primarily target the following customer profiles:

• Of-age residents within the Sturgis regional areas
• Visitors to the Sturgis Motorcycle Rally (once yearly)
• Couples who are celebrating special events
• Party planners and event coordinators
• Business-related team building activities

Competitive Analysis

Direct and indirect competitors.

Wild Ink will face competition from other companies with similar business profiles. A description of each competitor company is below.

Ink My Bod 4 Less

Ink My Bod 4 Less is a business concept built by Jim Ness and Turkey Jackson, two young tattoo artists from Beauregard, Georgia and put into business with the concept that tattoos can be “quickly and expertly applied” without long tattoo sessions or inconvenience. Ink My Bod 4 Less is a company that offers quick tattoos in sessions of 30 minutes or less. While customized tattoo designs, styles and special inks are unavailable, the reasonable time spent and the budget prices involved have captured the attention of the 16-25 aged demographic.

Jim Ness and Turkey Jackson believe they have the grounding to expand their business with their unique concept; within five years they now plan to franchise the tattoo business and concept throughout the U.S. and are currently offering the franchise opportunity to select associates. The costs for the franchise are as yet unknown and other details, such as the training of the tattoo artists and the hygienic establishment regulations, have not yet been revealed.

Indian Henna & Tattoo Boutique

Indian Mehndi, or “Henna” tattoo application is an ancient expression of certain rituals and events in a woman’s life. The Indian Henna & Tattoo Boutique located in Sturgis, North Dakota, caters to younger women between the ages of 18 and 35, with exceptions being large ceremonial events, where all women will receive henna tattoos. The art of henna is luxurious, complicated and meaningful in the lore of Indian culture, therefore the henna itself must be pure and applied with the oversight of a religious person.

The Indian Henna & Tattoo boutique was launched in 2020 by Tim and Diane White, two entrepreneurs who believed this ancient art would soon make its way into the mainstream market. Due to the meaning behind the henna application and the very small demographic target audience of Indian residents, the Indican Henna & Tattoo Boutique has not grown since the launch of the business. However, most young women have visited at least once to enjoy the soothing music and artful application of henna to one’s hands.

Striker’s Tattoo World

Striker’s Tattoo World was started in 2021 by Jake Robertson. Jake believed the best way to express oneself was through highly-stylized tattoos and he currently has over 70% of his body covered with secular and religious tattoos. Jake expressed his love for others in the community by offering free tattoo sessions and extended-time appointments, however, Jake’s interest in the company has waned since he began servicing and selling computers to area businesses, and the business has not grown since its inception some months ago. There are two buyers considering the purchase of Striker’s Tattoo World; however, Jake Robertson is holding firm for a better offer down the road. His largest demographic is the women, ages 18-40, who want cute designs, animals and icons that represent themselves.

Competitive Advantage

Wild Ink will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Wild Ink will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of products and service for tattoo clients.

Promotions Strategy

The promotions strategy for Wild Ink is as follows:

Word of Mouth/Referrals

Wild Ink has built up an extensive list of former clients and contacts over the years by providing exceptional service and premium inks for his clients. Customers will follow him to his new company and help spread the word of Wild Ink.

Social Media Marketing

Social media channels will be extensively used to display the custom tattoos of Wild Ink and to encourage customers who may be hesitant to give it a try with a money-back guarantee. Several designs and styles will be highlighted on social media channels and models will demonstrate in short reels the beauty and configurations that enhance body performance.

Website/SEO Marketing

Wild Ink will fully utilize their website. The website will be well organized, informative, and list all the products and services that Wild Ink provides. The website will also list their contact information and available reservation times so customers do not need to walk in and wait for service. Wild Ink’s website presence will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Tattoo company” or “Tattoo near me”, Wild Ink will be listed at the top of the search results.

The pricing of Wild Ink will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Wild Ink. Operation Functions:

• Damien Harness will be the Owner and President of the company. He will provide the vision for the company and encourage new client buyers. Damien has spent the past 6 months recruiting the following staff:
• Tomas Klinkhofer will be the Senior Tattoo Artist in the shop and will assist in management of the scheduling.
• John Eisen will join the Wild Ink team as a Tattoo Artist. He will concentrate on specilized inks
• Tommy Parisi will also take on the role of Tattoo Artist, and his focus will be on serving women with unique artwork
• Duane Hofer will be a Tattoo Artist and will focus on standard designs and styles for a more generic look and price point.
• Jill Arden, a former tattoo shop manager, will take on the role of Administrative Manager for the business.

Milestones:

Wild Ink will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease shop and office space
• 5/15/202X – Finalize personnel contracts for the Wild Ink
• 6/1/202X – Finalize contracts for Wild Ink suppliers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Wild Ink shop and office
• 7/1/202X – Wild Ink opens its shop and office for business

Financial Plan

Key revenue & costs.

The revenue drivers for Wild Ink are the fees they will charge to customers for their tattoo products and services.

The cost drivers will be the overhead costs required in order to staff Wild Ink. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Wild Ink is seeking $200,000 in debt financing to launch its tattoo shop business. The funding will be dedicated toward securing the shop and office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 89
• Average Revenue per Month: $66,750
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Tattoo Shop Business Plan FAQs

What is a tattoo shop business plan.

A tattoo shop business plan is a plan to start and/or grow your tattoo shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Tattoo Shop business plan using our Tattoo Shop Business Plan Template here .

What are the Main Types of Tattoo Shop Businesses? 

There are a number of different kinds of tattoo shop businesses , some examples include: Retail location tattoo shop, Neighborhood tattoo shop, and Traveling tattoo business.

How Do You Get Funding for Your Tattoo Shop Business Plan?

Tattoo Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Tattoo Shop Business?

Starting a tattoo shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Tattoo Shop Business Plan - The first step in starting a business is to create a detailed tattoo shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your tattoo shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your tattoo shop business is in compliance with local laws.

3. Register Your Tattoo Shop Business - Once you have chosen a legal structure, the next step is to register your tattoo shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your tattoo shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Tattoo Shop Equipment & Supplies - In order to start your tattoo shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your tattoo shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful tattoo shop business:

• How to Start a Tattoo Shop

Tattoo Shop Business Plan Sample

You want to open a tattoo shop, but where do you start?  From finding a location, to hiring artists, to the day to day finances – there’s a lot to cover!  This sample business plan should provide you with insight on what a business plan for a tattoo company should look like.  Take a skim through, and as you’re reading begin generating ideas for your tattoo company.  If you need any help you can reach out for a business plan review or for our professional business plan writing services .

The art of tattooing has evolved from simple body adornment to a powerful form of self-expression. Intention tattoos, in particular, have become increasingly popular as people seek to convey their beliefs or values through their body art. This growing trend has created a high demand for skilled tattoo artists, resulting in a significant increase in tattoo artist pay. With tattoo designs ranging from simple to intricate, tattoo proposal ideas are limited only by one’s imagination. As tattoos continue to gain acceptance in various industries, more talented tattoo artists are taking the leap and starting their own businesses. If you’re a skilled tattoo artist looking to make your mark in the industry, now is the perfect time to do so.

Are you a talented tattoo artist looking to start your own business? The booming tattoo industry presents a golden opportunity to turn your passion into a lucrative career. However, starting a tattoo shop requires careful planning and preparation, just like any other business. Fortunately, we’ve got you covered! In this article, we’ll provide you with all the information you need to successfully establish and manage your own tattoo parlor, from creating a solid business plan to navigating legal requirements. Don’t miss out on this chance to turn your dreams into reality!

In the world of retail businesses, tattoo shops are a unique and fascinating addition. These establishments specialize in providing personalized tattoo services that deliver high-quality results. Whether you’re looking for a small independent studio or a larger, well-established tattoo design shop, tattoo shop ideas can come in many different sizes and styles. The possibilities for studio decoration ideas are endless, with some shops choosing a minimalist and industrial aesthetic while others opt for a more colorful and vibrant atmosphere. And with the rise of project tattoo studios, where artists collaborate on complex, multi-session pieces, there’s never been a more exciting time to be a part of this industry. Plus, for clients who can’t make it to a traditional shop, mobile tattoo businesses and parlor studios offer convenience and flexibility.

If you want to learn how to open a private tattoo studio, there are several factors to consider:

Research the industry: Before you create a tattoo studio, it’s important to research the industry thoroughly. You should learn about the different types of tattoos, the equipment needed,  and the tattoo shop set up. You should also research other tattoo shops in your area to see what they offer and how they operate.

Develop a business plan: A business plan is essential for any business, including a tattoo shop. Your business plan should include details such as your target market, your services and prices, your marketing plan, and your financial projections. You can find many tattoo planning templates online to help you create a comprehensive plan.

Secure financing: Starting a tattoo shop can be expensive, so you will likely need to secure financing. This may involve taking out a loan from a bank or finding investors. You should also create a budget to ensure that you have enough money to cover your expenses until your shop becomes profitable.

Obtain licenses and permits: Tattoo shops are heavily regulated, and you will need to obtain licenses and permits to operate legally. You will need to research the licensing requirements in your area and obtain any necessary permits, such as a health permit or a business license.

Set up your shop: Once you have secured financing and obtained the necessary licenses and permits, you can start setting up your shop. You will need to purchase equipment, such as tattoo machines and needles, and set up a sterile workspace. You will also need to create a tattoo shop layout that is both functional and visually appealing. 

Hire staff: When hiring staff for your tattoo shop, it’s essential to find talented tattoo artists who can deliver high-quality work. Additionally, you’ll need a receptionist or manager to handle administrative tasks, such as scheduling appointments and managing finances. To ensure smooth communication with your staff, it’s important to have their contact numbers readily available, so customers can easily text or message them.

Market your shop: Marketing is crucial for any business, and a tattoo shop is no exception. You can market your shop through social media, local advertising, and word of mouth. You can also sell your art to tattoo shops to increase your exposure and generate more business.

To run a successful tattoo shop, it’s important to have more than just tattooing skills. Staying updated with the latest developments in the constantly evolving tattoo industry is crucial. To keep up with the latest trends, attending industry events like tattoo conventions or seminars, following industry publications, websites, and social media accounts, and joining professional organizations and associations are effective ways. These methods provide access to new techniques, equipment, products, and resources, as well as opportunities to network and receive mentorship. By staying informed and connected, you can ensure that your tattoo shop business stays competitive and up to date with the latest advancements in the tattoo industry.

1.0 Executive Summary

“Sample Tattoo Shop Inc.” operating as “Sample Tattoo Shop” (the company) was incorporated on August 1, 2021 in the state of Florida by John O’Miley.  Sample Tattoo is based at 100 Allen St. Miami, Florida where customers receive small tattoos and customized tattoos by an experienced team of professional artists.

In recent years the tattoo industry has seen a surge in demand as tattoos become more commonplace in society.  Furthermore, with the rise of social media, more people are conscious of their physical appearance and are looking to express themselves and their individuality.

To meet this demand, Sample Tattoo Shop, led by Owner & Operator John O’Miley  will provide a clean, hygienic and comfortable experience to clientele.  Sample Tattoo will be a leader in providing not only the highest quality tattoos, but an unrivaled tattoo experience.

John O’Miley  brings 8 years of direct experience in custom tattooing.  He has worked at 6 shops across the US, and in doing so has developed an abundance of knowledge in client care and management.  Dean is focused on establishing the company on a commitment to customer-centrism.  By engaging in feedback from each client, the company plans to not only lead, but in fact evolve the tattoo industry standard.

Sample Tattoo Shop Inc. is seeking a $50,280 business loan through the Small Business Administration.   The funds will be used to purchase equipment, furniture and decor for the shop, to develop a state of the art website, and for six months of a marketing budget.

2.0 Business Overview

Sample Tattoo Shop is currently a one-shop studio that provides two overriding styles: small and customized tattoos.  The business is founded by John O’Miley , an experienced and respected tattoo artist in the Miami area.  Over the first year of operation a few artists will be hired to expand options for clients and increase gross revenues. The business will provide both basic and customized designs based on the client’s needs and requirements. Clients include individuals that are new to tattoos and tattoo enthusiasts.

2.1 Industry Overview

The global tattoo industry has an annual revenue of $3 billion per year, and is expected to grow nearly 8% annually. This near 8% increase can be attributed not only to the increasing popularity of tattoos but younger generations choosing expensive customized work instead of less expensive, pre-designed artwork. Once the client has been tattooed, the customer return rate increases substantially.

The tattoo industry has low barriers to entry and high profit margins. After a few years of establishing clientele, most tattoo artists earn at least $100,000 CAD per year.  Most tattoo shops have an average profit margin of 30% after expenses.

2.2 Mission & Vision Statement

Mission Statement

Our mission is to provide the greatest tattoo experience available in the state of Florida.

Vision Statement

Our vision is a tattoo industry where client care becomes just as important as the final result.

2.3 Goals and Objectives

Sample Tattoo Shop’s primary goal is to retain artists who are not only talented at tattooing but also have great personalities. Communication plays a key role in the tattoo industry, and thus an artist must understand what the client wants and deliver it accordingly. Sample Tattoo Shop recognizes that artists with great personalities tend to receive more loyal customers.

2.4 Key Success Factors

Working with talented artists with great personalities: Clients come in search of talented artists because they believe the artist will provide a heightened standard of service. So, it is important to have talented artists. There’s also another factor associated with success. That is Customer Retention. This is possible only when the artist is talented and professional, in other terms having a good personality. People always respect and prefer a person with a good attitude. A talented artist would bring business to the company but a talented artist with a good personality would bring new business and retain the clients which is essential for the growth of the company.

Creating a safe and comfortable environment for clients: It is important to make the client feel safe and comfortable. At Sample Tattoo, all equipment is cleaned and sterilized frequently. The shop plays music according to the client’s preference, and offers Netflix so the client can feel as comfortable as  possible. The more comfortable and connected the client feels, the greater a  chance the client will return for another positive experience.

Having more loyal customers: Sample Tattoo is focused on retaining loyal customers; which act as advocates, thus bringing more business to the company.

2.5 Staffing

John O’Miley  is currently the company’s main tattoo artist. He will be accompanied by another artist for basic tattoo work and a virtual assistant to book sessions and answer questions about tattoo maintenance. By the third year, the company will have the following professionals:

Tattoo Artists (3)

The tattoo artists will be involved in consultation, drawing, stenciling, tattooing and ordering of tattoo supplies.

Virtual Assistant (1)

The receptionist/manager’s work will involve booking, scheduling & rescheduling appointments, bank deposits, daily payroll management, and taking photographs of finished tattoos.

Tattoo Apprentice (3)

Tattoo apprentices will perform the following work: cleaning, setting up/taking down work areas, learning to draw/tattoo, stenciling, running errands for supplies, helping artists with tattooing.

2.6 Management Team   

John O’Miley

Owner & Operator

About John O’Miley

John O’Miley  is a well-spoken, likable, and personable artist with expert knowledge in the body modification industry specializing in custom tattooing. While most tattoo artists cannot draw, talent has always been present, making it easy, fast and efficient to produce an idea on paper or directly to the skin using traditional pencils, pencil crayons, and markers.

“Being able to put oneself in the shoes of the client and understanding even the most basic needs to make them feel welcome and safe is paramount to good business practices and productivity.”

– John O’Miley , Sample Tattoo Shop Inc.

Work Experience

Geronimo Tattoo and Piercing, Miami, Florida

Tattoo Artist

2021 – to present

• Consulted with clients to understand their idea, vision and desires for a tattoo
• Provided clients with a detailed outline of the process before applying the tattoo
• Used safe sterilized techniques and maintained safe and comfortable environment to the clients
• Gave the clients proper home care instructions after applying the tattoo
• Frequently sterilized tools and equipments
• Keeping in touch with the existing clientele
• Gaining knowledge on how to run a business
• Keenly observing and understanding current scenario of the tattoo industry
• Networking with other artists

Mobile Tattooing, Georgia

• Packing light (took a big business and shrunk it down to fit inside one tattoo case for easier transportation and travelling by air)
• During this time money was tight and I didn’t take on many tattoos. Raising my son was most important because he had Slight Torticollis which I needed to correct. He has a shortening of the muscle in his neck which I needed to physically stretch out several times a day to correct his neck. This process took many months.

Black Tattoo and Piercing, Georgia

Head Artist – 2016

• Achieved high customer satisfaction by doing quality work and creative tattoo work
• Identified key issues of the business and fixed it
• Increased the revenue of the studio and brought many new clients
• Held meetings with the team to improve the business
• Focused on developing a good work culture in the studio
• Responsible for hiring new artists as clientele increased (15 requests per hour for my service)
• Took responsibility of finance and paid the artists
• Dealt with the head of health department overseeing the body modification industry
• Did spore testing and delivered spore tests to labs
• Health board compliance and resolving issues by following recommendation by the health inspector
• Learned sales funnel with regards to converting conversations into deposits for appointment booking
• Built close relationships with clients by making myself reachable and personable
• Delegating tasks to artists
• Teaching client aftercare by sharing stories of past experiences where things went wrong and directing them to not make the same mistakes

Mobile tattoo artist, Manitoba

• Travelled to far places to provide a service to the client
• Responsibly ordered supplies without getting help from the shop
• Coordinated and maintained relationships with suppliers
• Started teaching one apprentice

Twisted Ink, Manitoba

Professional Tattoo Artist

• Worked on designing and applying bigger tattoos (sleeves, back pieces, etc)
• Responsible for conducting contests to promote the shop
• Complexity of tattoos were more gratifying
• Passed Georgia Health body modification competency test and certified as a body modification technician with permit to work
• Maintained a hygienic and neat work environment
• Responsible for setting up/taking down of work areas
• Worked closely with the team of tattoo professionals
• Handled Tattoo appointment booking process, Cash outs/payouts, Pay split agreements
• Learned how to deal with people experiencing shock and loss of consciousness
• Learned how to create a safe environment and culture

Skills/Training

• Computer and website development (HTML, CSS, JavaScript, Ethereum EVM, React, JSON, python, #C, XCODE, Linux, MAC OS, Microsoft, HTML5, 3D, etc.)
• Audio engineering (routing, mixing, processing, side chaining, compression, mastering, limiting, filtering, distortion, programming synths, setting up plug-ins, stabilization of music production software environment, Ableton live, FLStudio, etc.)
• Art apps (paint, photoshop, procreate)
• Website building apps (wix, shopify)

General Education

Mount Park College 2015

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3.0 Products & Services

Sample Tattoo will be involved only in tattooing where the artists will perform ordinary and customized tattoos based on the client’s needs and requirements. The pricing is based on a per hour basis. The pricing for tattoo service is provided below:

Consultation

$250 deposit (non-refundable)

Customized Tattoos

$180.00/hour + Tax

Small Tattoos

$100.00 / 30 min + Tax

$45.00/15mins + Tax (after first hour)

The deposit will be paid back after the last follow-up and photography.

4.0 Operations

The company is located at 100 Allen, Miami, Florida. The standard business hours are from 9:00 a.m. to 6:00 p.m Monday – Saturday. Clients will schedule appointments with our virtual assistant and pay the deposit amount on our website.

4.1 Equipment

The company will use a variety of equipment including:

• (1 rotary, 2 coils, 1 pen) including many different needle cartridges
• tube tips, for different tattoo effects (sizes: 3rl, 5rl, 9rl, 11rl, 7rs, and 9ft)
• digital power supply and analogs
• two types of cords (RCA, Clip)
• 2 ultra-thin foot pedals.
• small tools to fix/replace parts
• Spare parts (coil springs, contacts, sprocket)

Artists are allowed to bring their own equipment provided they follow all standard safety and health processes.

4.2 Inventory

Stocking up inventory is important in the tattoo industry. Sample Tattoo Shop will have all the necessary items in inventory such as needles, and cleaning materials.

5.0 Market Overview

The tattoo business has low startup costs and above average profit margins. There is an 8% compound annual growth rate (CAGR) for tattoo studios.  With the increase in people getting tattooed, the industry is flourishing in the Canadian market.

5.1 Market Trends

During the covid pandemic in 2020, all industries, including tattoo studios took a hit. Since the tattoo industry involves frequent interactions with the customer, tattoo studios too had to close down which resulted in a 9.5% revenue decline from the previous years. But currently, the industry is starting to rebound as many prospective customers are making frequent enquiries to have work completed.

The tattoo industry has grown quickly over the past years which is currently valued at $3 billion per year. The growth rate of this industry is on an upward trend with more people accepting tattoos in society. Even Canada’s current Prime Minister, Justin Trudeau has a tattoo on his upper left arm. The industry is expected to grow continuously as more people are coming forward to have a tattoo. 38% of the Canadian population have at least one tattoo on their body and this is expected to increase over the next few years.

5.2 Competition

Liquid Amber

Established in 2001 and located at Powell Street, Miami. Liquid Amber is a female owned and operated studio. They charge $120-$200 per hour. The charges vary from artist to artist.

Gastown Tattoo Parlour

It was established in 2011 and is located at West Cordova, Miami. The minimum rate is $120 per hour and the base rate of the business is $200 per hour.

Black Medicine Tattoo

It was established in 2015 and is located on E Place Street. Black work tattooing is their specialty and the minimum charge is $100 and it varies from one artist to another.

5.3 Competitive Advantage

Quality Tattoos: The biggest advantage Sample Tattoo Shop will have is that it will be known for its Quality tattoos.

Customer Service: Sample Tattoo Shop will provide an excellent service to its clients. The studio will have music, gaming systems, televisions to watch movies or shows on Netflix or cable. Wi-Fi passwords will be given to the client so that they won’t have to worry about their data usage. Music will be played based on the client’s preference.

5.4 Risk Analysis

Health and Safety

The major issue the tattoo industry faces is the risk of health and safety. Due to unhealthy practices like improper sterilization, cleanliness, people have been affected by infections.

• At Sample Tattoo, the client’s health and welfare are taken quite seriously
• Equipment is wrapped using a variety of disposable plastic wrap products supplied by tattoo suppliers such as pen bags for tattoo pens and tube grips, cord sleeve bags to protect cords from contamination, machine bags for use as machine contamination barrier, sharps container to discard needles, razors, galvinize to sanitize equipment and furniture after every use, plastic wrap for covering furniture, armrest and lamp grip, tape to secure plastic barriers to equipment, and furniture.
• All machines have spare parts and tools nearby to maintain good working order. Machines are inexpensive and easy to fix and or upgrade. In an emergency, there are Tattoo suppliers nearby which carry everything a tattoo shop would need to stay operational.
• Garbage cans have a step lever that opens the lid. Garbage is emptied regularly. All surfaces have barriers that are purchased in bulk and disposed of after each session.
• Ink is poured into clean ink cups only and handled by clean gloves, tongue depressors are used to scoop out Vaseline so as not to contaminate the whole jar.
• Paper towels are manually pulled from a clean roll with clean gloves and stacked in the set-up area which is covered by a dental bib that helps protect the desk or tray from contamination.
• Gloves are changed in between breaks and hands washed before and after taking gloves off every time.
• Floors are swept and mopped daily.
• Face masks are worn all the time. Needles, tube grips, and needle cartridges are changed every 4 hours (to maintain sharpness during full-day tattoos only). This ensures great color packing and saturation as well as less pain and irritation for the client’s skin. Otherwise, all needles, tube grips, and needle cartridges are discarded into the sharps bin after every client.
• Nothing is reused. Surgical green soap and water solution mix are used to wipe tattoos at all times during the procedure with the positive effect of reducing the chances of infections caused by airborne dust contamination.

Clients cancelling appointments: There are instances where the client would cancel the appointment and the time allotted for the artist goes to waste, which in turn is a loss to the business.

To mitigate this, clients will be required to pay a deposit of $100 at the time of making an appointment. The client needs to go through a follow up process where the tattoo will be examined if it is healed and a photograph of the finished work will be taken. If the client doesn’t come for a touch up and follow up session, they will be charged from the deposit made.

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6.0 sales & marketing plan.

Sample Tattoo intends to maintain frequent marketing campaigns online that will ensure maximum visibility to the target group. Some of the strategies planned are:

• Develop an online presence by having a website, showcase the designs and the portfolio
• Interviews with the client and tattoo artist about their experience and passion for tattooing
• Running Social Media contests for free tattoos, gifts certificates

Sample Tattoo will use digital channels to target the desired customer. John O’Miley  will register the company details and contact information in the online portals available so that the potential clients will be aware of the brand and reach out with ease. The company will have a website, social media pages to feature the artist’s portfolio, the company’s address & contact details.

6.1 Target Customer

Our target customers can be divided into 3 groups..

• 18-30 yrs. – This audience is often brand new to tattoos and is coming in for the first time.
• 30-40 yrs. – Often tattoo enthusiasts who already have multiple tattoos on them. They often get tattooed for sentimental value.
• 40+ yrs. – This audience is a mix of people who have never received a tattoo before, and tattoo enthusiasts.

The age group below 18 yrs. would require consent from their parents. The prospective clients will be ready to spend approximately $150 to $300 for each tattoo.

In order to run at maximum efficiency, Sample Tattoo will serve all these target customer groups. The business will advertise its basic designs and the customized design work they are capable of. The shop will be appropriate for both individuals brand new to tattoos and tattoo enthusiasts, with entertaining music playing and products available for sale.

6.2 Key Channels

Sample Tattoo will use a digital marketing strategy to reach the target audience.  These channels will include:

Company Website: The website will feature details about the company, its services, address, contact details, and artists’ portfolio.

Social Media: The company will focus on Instagram & Facebook and will post pictures of finished tattoo work. The company will also run social media contests to create more awareness about the Company and its services

Google Ads: Google Ads will play a primary role in reaching the target audience.  By geo targeting the Miami area, and appearing for relevant keywords, Sample Tattoo can take the front stage in the Miami tattoo market.

6.3 SWOT Analysis

7.0 financial plan.

7.1 Capital Requirements  

7.2 income statements – year 1  .

7.3 Cash Flow Statement  

7.4 Balance Sheet

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Tattoo shop business plan template + PDF

This article presents a comprehensive business plan template tailored for tattoo shops. It's crucial to note that all names and financial figures in this sample are fictional and serve solely as examples. Their purpose is to illustrate the potential structure of a business plan, which should be adapted to fit the unique requirements and context of your tattoo shop project.

To make customization easy and user-friendly, you can download a Tattoo shop business plan PDF version of this tattoo shop business plan. This document is a vital tool for entrepreneurs aiming to craft a robust, effective strategy for launching or growing their tattoo shop. It offers a clear, detailed roadmap and deep insights into the tattoo industry, equipping you with the knowledge to effectively navigate the business terrain.

How this tattoo shop business plan sample was created

Craft your tattoo shop's business plan with ease using our intuitive service. Simply click "Generate your business plan" and respond to a series of simple questions about your shop. Our sophisticated AI technology will process your answers to create a bespoke business plan, aligning with your specific objectives. This process is quick and efficient, typically taking just 5-10 minutes, resulting in a structured and well-thought-out plan. Our system's adaptable nature also enables you to fine-tune the plan, ensuring it perfectly matches your vision. After finalizing your plan, you can download it directly to your computer, providing a clear and detailed guide to propel your tattoo shop towards success.

Tattoo shop business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

In the highly personalized industry of tattooing and piercing, Eternal Artistry Tattoos, a highly reputably tattoo shop, sources talented artists and knowledgeable staff to provide exceptional services to adults aged between 18 to 45, interested in tattoos and body art. Our services are not limited to just providing tattoos and piercings, but we also manufacture and supply aftercare products to enable a smooth and clean healing process post-procedures, ensuring overall customer satisfaction.

Eternal Artistry Tattoos, a sole proprietorship, is led and operated by the seasoned tattoo master, Jackson Rodriguez with an impressive 25-year experience in the industry. With a full-time staff of four that includes two tattoo artists, one piercer and a receptionist, and one part-time cleaning staff, we efficiently manage two tattoo stations, a piercing booth, and a sterilization room. Our working hours are from 10 am to 8 pm, Tuesday to Saturday.

The business environment is inevitably competitive. Our primary competitors include Westville Ink Tattoo, Halo & Borne Tattoo Artists and Ink Masters. Nevertheless, we are strategically positioned to tap onto the market leveraging our competitive advantage, which includes talented and experienced staff, a broad range of creative and personalized services, and top-notch hygiene practices.

Our customer acquisition strategy revolves around online and offline marketing approaches. Social media is seen as a potent tool, thus we employ platforms like Instagram and Facebook, alongside local print media such as newspapers and magazines. Word of mouth translates to credibility, thus we prioritize customer satisfaction guaranteeing referrals. Our collaborations with local artists and influencers further popularize our brand.

Just as every business, we also foresee potential hazards. We've set stringent measures and contingency plans in place to mitigate health, legal, financial, reputation, and employee risks. These include having medical partners, practicing age verification, diversifying income streams, maintaining high customer service standards, safety training, business insurance, and ensuring a well-maintained facility. Long-term sustainability is our goal.

Looking towards the future, we forecast an annual growth rate of 7% over the coming 3-5 years. In financial terms, this is translated as an increase in our net profit from $50,000 in the first year to $200,000 by the fifth year, bringing the expected total revenue to a commendable $500,000 by year five.

Eternal Artistry Tattoos offers more than a service; it shares a passion for the art, culture, and individualism associated with tattoos. Our mission, embodied in all our services, and the sublime environment we have created, directly mirrors the soul of our target market. Through our strategic operation and financial plans, proactive risk mitigation and contingency measures, coupled with our veteran team of artists, we are poised to leave an indelible mark in the industry while indelibly inking our customers.

Eternal Artistry Tattoos is a full-service tattoo and piercing shop located in the bustling heart of New York City. Set in a dynamic and expressive industry, we specialise in providing a range of high-quality tattoo designs, piercing services, and aftercare products committed to meeting the needs and expectations of our customers.

Established in 2005, by Jackson Rodriguez, a passionate and talented tattoo artist with over two decades of industry experience, Eternal Artistry Tattoos has been faithfully serving its broad customer base, ranging from trendy millennials to appreciative baby boomers. The goal has always been to embrace individuality, creativity, and the freedom of self-expression, which is beautifully encapsulated in our breath-taking and sentimental body artworks.

Our mission is to translate our clients' unique stories, emotions, and visions into a piece of art that lasts a lifetime. Hence, we are steadfast in providing a warm, inclusive, and professional environment that allows our team to work closely with our clients, from the initial consultation up until the delivery of our service.

As a sole proprietorship, Jackson Rodriguez is the ultimate decision-maker, guiding the business towards sustainable growth and development. We have a team of dedicated artists and staff members that thrive in fostering a friendly and comfortable space for our customers, ensuring their lasting relationship with us.

Eternal Artistry Tattoos has proven its long-term potential over the years. Having survived the challenges of the Great Recession in 2008 and the recent Covid-19 pandemic, we have proven our resilience and ability to adapt. We continue to thrive amidst industry changes and trends because we emphasize creativity, customer service, hygiene, and uniqueness, setting us apart from our competitors.

Our financial projections for the next 3-5 years indicate a bright future ahead. We anticipate achieving a steady annual growth rate of 7%, which would translate our revenues to $500,000 by year 5. Furthermore, we have projected a substantial increase in our net profits from $50,000 in the first year to $200,000 by the fifth year.

We believe that our strategic business plan, remarkable services, and commitment to customer satisfaction are the driving forces that will continue to propel our growth, profitability, and prosperity in the years to come. Consequently, Eternal Artistry Tattoos remains on a steadfast trajectory that shapes and colors the future of the tattoo industry.

The tattoo industry has seen substantial growth over the last decade. With an estimated size of $3.8 billion, its rapid expansion is attributable to a cultural shift bringing tattoos into the mainstream. This advancement in attitudes has led to a more sizable and diverse target market. For our business, we will target adults aged 18 to 45 interested in tattoos and body art. In the United States, roughly 38% of this age group has at least one tattoo, signifying significant potential for growth and future expansion.

As far as market needs and demands are concerned, our target customers seek a clean, safe environment and painless services, along with creative, personalised designs. Therefore, maintaining high hygiene standards and providing our customers with fresh, unique, and personalised designs will remain our key focus in operations.

Analyzing market trends and patterns, we see increased interest surrounding tattoo removal services, tattoo cover-ups and piercings. As these trends continue to grow, our business intends to expand our offerings accordingly to satisfy these newly emerging needs.

Upon analysing our competitors' strengths and weaknesses, we have identified our key rivals as "Ink Master Studios" , "Lasting Impressions Tattoo Parlour" , and "Skin Deep Tattoo House" . While these competitors have substantial market shares owing to their established brand name and loyal customers, they also have certain weaknesses such as static design offerings and inconsistent quality of service. Identifying these weaknesses in our competition, we see an opportunity to differentiate ourselves and gain significant market share.

Potential barriers to entry in the tattoo industry encompass stringent health and safety regulations as well as a saturated market. High starting costs are also a potential barrier, with significant funds required to secure a suitable locational premise, professional tattooing equipment and skilled personnel. Establishing a credible reputation can be a slow process in this industry, making it another possible barrier. Our business strategy of hiring reputable tattoo artists, offering customer-oriented services and marketing extensively through social media will help us overcome these barriers and position ourselves positively in the market.

Overall, with a comprehensive understanding of the market and a thorough plan for navigating the industry, we are confident that Eternal Artistry Tattoos will make a significant mark in the tattoo industry.

Organizational Structure and Management

Eternal Artistry Tattoos is a sole proprietorship company owned and managed by Jackson Rodriguez, a seasoned tattoo practitioner with over 25 years of industry-specific experience. Under his guidance, the company will maintain a lean workforce that promotes efficiency and accountability. We believe in delegating duties and responsibilities to competent hands. Therefore, our hierarchical structure is tailored to achieve this.

At the helm of the organization is Jackson Rodriguez, the CEO. He oversees the strategic direction of the business while liaising with external advisors and consultants to ensure the business stays competitive and profitable. Under him are the head tattoo artist, a piercer, a receptionist, and a part-time cleaning staff. Their roles are categorized and primarily focused on their areas of expertise.

Our management team is as follows:

• Jackson Rodriguez, CEO: He ensures the business operates effectively, making sure all business goals align with the strategic vision. His background in the tattoo industry spans over two decades, making him adequately equipped to guide the business to success.
• Head Tattoo Artist: With a keen eye for design and extensive experience in tattooing, the head tattoo artist is responsible for creating unique and personalized tattoo designs for our customers.
• Piercer: The piercer's focus is on providing quick, safe, and painless piercing services.
• Receptionist: The receptionist manages the daily administrative duties, schedules appointments, and ensures smooth communication between the clients and our staff.
• Cleaning Staff: Responsible for maintaining hygiene and cleanliness within the shop.

Future Staffing Needs: As the clientele of Eternal Artistry Tattoos grows, we might need to hire more tattoo artists and piercers to meet demand. Plans to hire an assistant for the receptionist are also in the pipeline.

Human Resources Policies and Practices: At Eternal Artistry Tattoos, we have policies in place that promote respect and adhere strictly to all state and federal labor laws. Regular performance appraisals, reward systems, ongoing training, and designated career progression paths ensure we get the best from our team.

External Advisors and Consultants: We understand the value of external expertise. Hence, we retain services from an HR consultancy for better manpower management, a legal counsel for all legal matters, and a business development consultant to drive internal growth and expansion.

Supplementing our structure and operational style, we have procedures followed strictly during recruitment, appraisals, termination of employment, and other HR-related affairs. Our disciplinary policy ensures staff comportment always aligns with the company's philosophy and aims to promote better professionalism amongst our staff.

Eternal Artistry Tattoos is, indeed, a well-structured company ready to offer quality services while maintaining a healthy work environment for employees. Our business model guarantees profitability and a steady return on investments for the long term.

Eternal Artistry Tattoos aims to set new standards in the tattooing industry with a focus on hygiene, talent, and customer satisfaction. One of our core values is maintaining a safe, clean, and creative environment where our customers feel comfortable. Our tattoo and piercing parlors are equipped with state-of-the-art instruments, sterilizing equipment, and comfortable tattoo chairs to ensure that the tattooing process is as seamless and painless as possible.

Our products and services include custom tattoo designs, cover-up tattoos, tattoo restorations with aftercare products, and piercing services. We specialize in a wide range of tattoo styles, including traditional, Japanese, realism, watercolor, tribal, and more. This diversity in our offerings gives us a competitive advantage and ensures every customer can find a style that suits their personal taste.

Our unique selling points are our personalized service, our high standards of cleanliness and safety, and our experienced team of professionals led by Jackson Rodriguez, our owner and head artist, who brings over 25 years of industry experience to the table. We use only the highest quality, vegan-friendly inks and superior aftercare products to enhance the tattoo healing process.

The Eternal Artistry Tattoos brand and logo are legally protected under U.S. trademark law, setting us apart in a crowded market. We are patent-pending on a range of aftercare products, developed in-house, which will be an additional source of revenue and will further boost our brand's reputation for quality and innovation.

Our production process is carefully calibrated for excellence and consistency. First, a client consultation takes place, in which the desired design and its placement are discussed and finalized. Next, the stencil of the design is transferred to the skin. Then, the tattoo artist begins inking the design using sterile, single-use needles. Post-tattoo, we guide our customers on aftercare procedures and provide them with our specially formulated aftercare products.

Being a service-based business, our main supplier involvement is linked to the raw materials such as tattoo inks, needles, gloves, aftercare creams, and other supplies required for the shop. We only work with reliable suppliers who deliver high-quality products in line with our brand's standards.

The future of Eternal Artistry Tattoos involves introducing new services keeping in mind the evolving trends and expanding our line of aftercare products. As a business committed to innovation, we continuously look for opportunities to improve our services and expand our product range, ensuring that our offerings always remain fresh and relevant.

Sales and Revenue Strategy: Our sales strategy revolves around the idea of superior customer service coupled with high-quality artwork that tells a story. This fusion aligns perfectly with our target market who are not just looking for a tattoo, but a piece of art that represents their individuality. We will be focusing on indelible customer experiences and satisfaction, fostering trust and building long-term customer relationships. We believe that satisfied customers are the best advertising for our business, and we aim to capitalize on that form of organic growth.

Our pricing strategy focuses on providing premium services at competitive and affordable prices. This includes promotional first-timer discounts, loyalty programs, and holiday specials. Our prices will be set while balancing the need to keep artists well-compensated and customers satisfied with the value they receive.

We will market and distribute our products through a vibrant and engaging shop on a busy high street. Our physical distribution channel allows our customers to walk into our shop, get an immediate feel of our services, and book an appointment. Further distribution channels include our website and social media platforms where customers can explore our artist portfolios and book appointments online.

Promotion and Advertisement Strategy: The promotion strategy for Eternal Artistry Tattoos will primarily involve social media marketing, local partnerships, influencer marketing and will also heavily rely on word-of-mouth marketing.

Due to the visual nature of our service, platforms like Instagram and Facebook are natural fits. We will post high-quality images and videos of our work, behind-the-scenes processes, and compelling artist portfolios. Interaction and engagements with our customers will also be vital in building a community around our brand.

We will collaborate with local influencers, artists, and other businesses, sponsoring events, and offering promotional tattoos. This form of cross-promotion will increase our visibility and generate higher clientele.

Excellent Customer Service: We believe that superior customer service is an absolute necessity for any business's success. Our policies include welcoming every customer with a smile, listening to their tales and what they want their tattoos to represent, educating them about the process, and ensuring that they are comfortable throughout the procedure. As part of the aftercare service, we will be providing them with detailed care instructions and our line of aftercare products. If a customer is unhappy with our service, we will address their concerns and ensure that they leave our store satisfied, ensuring their return in the future.

In conclusion, the vision of Eternal Artistry Tattoos is to create a tattoo studio experience that far exceeds the industry standard in customer service, talent, and cleanliness, creating a brand that stands out in a saturated market and increases our market share. By focusing on several critical areas, including marketing, sales, pricing, distribution, promotion, and customer service, we are setting the foundation for a long-lasting and successful business.

Eternal Artistry Tattoo Shop's operational workflow involves a simple yet effective process. Our daily operations commence from 10 am to 8 pm, from Tuesday to Saturday, during which we operate two separate workstations for tattooing and a separate booth for piercing services.

Production or Service Delivery Process: Our service delivery process commences when a customer books an appointment, which can be scheduled either online or in-person. On the day of their appointment, a consultation is carried out to ascertain the type of service they require, be it a custom tattoo, cover-up, or piercing. The process aims at aligning expectations on design, size, colour, and placement of the tattoo or piercing. Once an agreeable resolution is met, the tattooing or piercing process begins which can take up to several hours depending on the intricacy of the design. Upon completion, the team shares aftercare instructions and offers aftercare products to facilitate the healing process.

Quality Control Measures: Eternal Artistry Tattoos prioritizes hygiene above all. Hence, it is ensured that all equipment is sterilized using a medical-grade autoclave before and after each use. Disposable gloves are worn for every procedure and discarded immediately afterward. Needles and other sundries used in the tattooing process are single-use and disposed of safely after each client.

Inventory Management: Our inventory usually includes a variety of tattoo inks, needles, cleaning solutions, gloves, body jewelry and aftercare products. Tracking is done manually every week to ensure stock levels are adequate and restocking is carried out timely to avoid shortages.

Supply Chain Management: As a mostly service-oriented venture, Eternal Artistry Tattoos has a streamlined supply chain operation in place. We ensure that only high-quality tattoo inks, sterilizing solutions, cleaning supplies, and aftercare products are procured from reliable suppliers and routine check-ins are made to ensure a consistent supply of these products.

Facilities and Equipment: Our facility spans 1500 sq. ft, housing two tattoo areas, one piercing booth, a reception area and a sterilization room, all designed to promote work efficiency while maintaining utmost hygiene. The equipment includes tattoo kits, piercing tools, autoclaves, ultrasonic cleansers, tattoo beds, and office supplies that are sourced from industry-approved manufacturers.

Our operations plan aims to facilitate mythic service experiences while ensuring a conducive environment for the creative spark of our artists. With an emphasis on hygiene and quality control measures, our operation plan leaves no room for compromise on the services rendered or their output. Our plan is primed and ready to create a harmonious synchronization of top-tier services, client satisfaction, and business growth.

Financial projections forecast future sales, profit margin, and cash flows. They are crucial for planning your business, setting goals, and evaluating performance. Below is a detailed financial projection for Eternal Artistry Tattoos.

Sales Forecast: Eternal Artistry Tattoos aims to achieve a 7% growth rate each year over the next five years. Based on this projection, the total revenue for the first year is expected to be $267,000, and by the fifth year, it should reach approximately $500,000.

Profit and Loss Projection: In the first year, we anticipate maintaining a profit margin of 11%, equating to total net profits of around $30,000. Over the next five years, our goal is to improve this margin to 25%, bringing our net profits to around $125,000 annually by the fifth year.

Cash Flow Projection: Our cash flow is expected to be positive throughout all quarters, implying that we will have sufficient funds to cover everyday outgoings. We foresee generating enough profits from operations to finance most of our expansion over the five-year period, thus minimizing the need for external financing.

Balance Sheet Projection: We project our total assets to increase from $150,000 in the first year to around $600,000 by the fifth year, primarily driven by an increase in our sales, inventory and cash reserves. We anticipate a similar growth trajectory for the total equity, expecting it to rise from $100,000 in the first year to about $500,000 by the fifth year.

Break-Even Analysis: Our estimated fixed costs for the first year of operation will be approximately $100,000. Factoring in an average revenue per customer of $100 and an average cost per customer of $40, we will need to serve approximately 1,667 customers to break even for the year.

Financial Assumptions and Considerations: The following assumptions underpin our financial projections:

• We expect a steady increase in customer traffic due to our marketing efforts.
• We assume that the economic conditions would remain stable enough to support our 7% annual growth rate.
• These projections are based on the current cost structure. Future unpredicted expenses could affect our projections.
• Our ability to maintain and gradually improve our profit margin will depend on effective cost management and pricing strategies.

In conclusion, although starting a new business comes with inherent uncertainties, thorough planning and conservative financial projections show that Eternal Artistry Tattoos is on the path to long-term sustainability and success.

Risk management is a crucial part of any business plan, and at Eternal Artistry Tattoos, we are fully aware of the potential risks that can affect our operations and profitability. Therefore, we've systematically identified and assessed these risks and developed strategies to mitigate them.

One of the significant risks affecting our business is market risk. This includes changes in customer preferences and increased competition. We plan to mitigate this risk by keeping a close eye on market trends and adjusting our strategies accordingly.

Operational risks, such as employee injury, equipment malfunction, and fairly uncommon but potentially serious harm to clients, can harm our business performance. Our stringent procedures for cleanliness, disinfection, sterility, and equipment maintenance aim to minimize these risks. We'll ensure our staff are adequately trained and are following safety procedures religiously.

Financial risks also pose a challenge; sudden increases in overhead costs and unexpected dips in sales are possible issues. We will manage this by maintaining a reserve cash flow to cushion any financial blows. We'll also work on building a diverse and ample customer base to ensure steady revenue.

In terms of legal risks, we could face issues related to copyright infringement if we tattoo copyrighted artwork without permission or violate health and safety regulations. We'll ensure our designs are original or have appropriate permissions, and we will maintain full license and regulation compliance to avoid legal issues.

Given the nature of our business, insurance is vital. We will have a comprehensive business insurance policy that covers public liability, product liability, and employer's liability, offering financial protection against claims from clients or staff.

Our contingency plans include having arrangements with temporary staff agencies in case of sudden staff shortages, suppliers ready to facilitate sudden need for extra tattooing supplies, and an emergency fund to handle unexpected costs.

We know the importance of navigating these obstacles and have therefore designed mitigation strategies and contingency plans keeping in mind the unique requirements of our business. By following these strategies, we safeguard the interests of our clients, employees, and business.

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Tattoo Shop Business Plan Template [Updated 2024]

Tattoo Shop Business Plan Template

If you want to start a Tattoo Shop or expand your current Tattoo Shop, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of tattoo business plans.

The following tattoo business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

I. Executive Summary

Business overview.

[Company Name] is a tattoo shop in [insert location here] that focuses on providing high-quality tattoo services to the surrounding community. The Company offers world-class, custom tattoos in a relaxed, friendly, and safe environment. The Company strives to ensure that its customers get the tattoo they want, whether in greyscale or colored, traditional or new school, cartoons or photo-realism, cover-ups or reworks.

Products Served

The Company will provide the following services to its customers:

• Designing customized tattoos
• Predesigning tattoos
• Maintenance and aftercare tattoo services
• Administering permanent makeup tattoos
• Laser tattoo removal services
• Other related consulting and advisory services

Customer Focus

[Company Name] will primarily offer its service to the residents living within a 5-mile radius of the business location. The demographics of the customers are as given below:

• Female residents: 27,394
• Male residents: 16,345
• Average Income: $45,800
• Median Age: 30 years

Management Team

[Company Name] is led by [Founder’s name], who has been in the tattoo industry for [x] years. During his apprenticeship in the tattoo industry, he acquired an in-depth knowledge of tattoo designing and is well aware of all health regulations related to this precarious work. Additionally, he worked in a tattoo shop alongside a professional tattooist, learning how to manage and run a tattoo business before starting [Company name].

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

• There is currently a high demand for tattoo services in the community. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the products, supporting the business after launch.
• The Company’s location is in a high-volume traffic area and will thus be highly convenient for a significant number of youngsters visiting nearby.
• The management team has a track record of success in the tattoo business.
• The upscale tattoo business is a proven business and has succeeded in communities throughout the United States.
• Market trends such as being worn by public figures like celebrities, athletes, and people within the fashion industry reflect that tattoos have become more and more popular.

Financial Highlights

[Company Name] is currently seeking $370,000 to launch its tattoo shop. Specifically, these funds will be used as follows:

• Store design/build: $250,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name], located at [insert location here], is a new, upscale tattoo shop focusing on providing professional tattoo services to the local community in a modern environment. It will showcase a well-designed interior as well as a full-featured waiting area where customers can expect to feel at home in this creative, judgment-free, and welcoming environment.

The Company’s primary service includes designing customized tattoos. Customers can either provide a picture of what they want or can communicate their requirements. They can also choose a design from the catalogue of tattoo designs comprising traditional, neo-traditional, realistic, watercolor, Japanese, tribal, and blackwork tattoos. It will also provide tattoo aftercare and maintenance services along with consultation and advice on how to take care of tattoos.

[Company Name] will select artists from a pool of certified, creative, and highly experienced tattooists in and around [insert location here] and the surrounding area. The Company will ensure that they hold themselves accountable to the highest standards by meeting the client’s needs precisely and completely.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for tattoos who seeks to provide a pleasant and convenient tattoo experience to the community by offering a wide selection of tattoos for everyone in one place. [Company Name] will become a known tattoo shop in [Location], offering a complete tattoo service experience.

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the tattoo shop.

Since incorporation, the company has achieved the following milestones:

• Found office space and signed Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Created the list of tattoo designs
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the tattoo industry

[Company Name]’s Products/Services

The Company provides the following tattoo services:

• Maintaining aftercare tattoo services

III. Industry Analysis

[Company Name] competes against small, individually owned tattoo shops and major regional or national chains. There are 29,235 Tattoo Artists businesses in the US, an increase of 6.2% from last year. The tattoo industry generates an estimated $1.7 billion in revenue. Tattoos and body art in the U.S. have soared in popularity lately, especially amongst Millennials, fueling an industry comprised of 20,000 tattoo parlors or studios. The industry, which also includes body piercing and tattoo removal, is estimated to be worth $3 billion and is growing strongly.

The Tattoo Artists industry has exhibited growth over the last five years, partially due to the popular culture, which includes tattoo-related reality television programs, which have made tattoos less cultural taboo. In addition, individuals have continued to demand customized tattoos with intricate designs rather than predesigned tattoos.

Going forward, the tattoo artists industry will continue to grow, as the US population will likely become increasingly tattooed. Also, cultural and religious taboos surrounding tattoos and people having tattoos on their bodies have increasingly faded, leading to strong growth in demand for tattoo artists.

Lastly, it is becoming a trend from finding tattooists or tattoo studios, stepping up their designs to 3D, and going beyond having a tattoo design catalog to leveraging social media platforms such as Instagram, Facebook, Twitter, and YouTube, etc., to display their tattoo designs.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and its surrounding areas. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality service.

Customer Segmentation

The Company will primarily target the following three customer segments:

• High-Income Individuals: The Company will attract people with high-incomes who are conscious about fashion trends and have the disposable income to spend on tattoos.
• Young People: The town has a large population of active young people who seek tattoo services. There are multiple high schools and colleges located in the surrounding area. According to a study published in the U.S. National Library of Medicine, 69 percent of students polled obtain a tattoo and/or body piercing between the ages of 18 and 22 while in college.
• Celebrities / Public Figures: The Company will also reach out to a number of celebrities and public figures who use tattoos as a means of self-expression. Some famous figures have ink that’s inspired by their past or to pay tribute to a loved one, making the body art very meaningful to the individual. [Company name] can anticipate a significant increase in business as a result of such public figures’ tattoo service needs.

V. Competitive Analysis

Direct & indirect competitors.

Tattoo Art Tattoo Art is one of the popular tattoo shops in town and has been in business for xx years. Tattoo Art offers a wide array of services that one would expect from a tattoo shop. Besides offering tattoo services, Tattoo Art also offers body piercing services. The belief that customer satisfaction is as important as their products and services has helped Tattoo Art garner a vast base of customers, which continues to grow by the day. Tattoo Art generally has low and medium-priced options for each type of tattoo design. However, they do not provide at least 50% of the high-end tattoo styles that [Company Name] plans to carry.

Body Ink Body Ink provides its customers with thousands of tattoos and tattoo designs that they can browse from the comfort of their homes. Customers are able to browse through their vast database of tattoos and tattoo designs from one central location. Body Ink categorizes designs to make it easy to find what its customers are looking for. However, Body Ink’s search result layout is sensory overloaded as all the images load, and it feels like minimal organization.

Classic Tattoo Classic Tattoo was established in [xx]. It has a solid reputation for treating its clients right. Classic Tattoo’s current location is in [location], which is filled with restaurants, pubs, salons, and barbershops. Classic Tattoo caters to a high-end clientele looking to be tattooed by innovative artists in a more serene setting than that of the normal bustling tattoo shop.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Management: The Company’s management team has xx years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
• Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
• Great service at an affordable price: The complete array of tattoo services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
• Location: [Company Name]’s location is near the center of town, giving the company access to people going to and leaving the colleges, clubs, bars, and passersby shopping in the city.

VI. Marketing Plan

The [company name] brand.

[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the tattoo industry. Customers can expect to receive professional tattoo services from skilled tattoo artists for a price somewhere between discount chains and luxury establishments. The [Company Name] brand will focus on the company’s unique value proposition:

• Offering a wide collection of tattoos designed for men and women
• Convenient location
• Comfortable, customer-focused environment
• Moderate price point
• Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents living within a 5-mile radius of the location. The Company’s promotions strategy to reach the audience includes:

Pre-Opening Events Before opening the tattoo shop, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz, and awareness for [Company Name] in the area.

Advertisement Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations [Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. It will run regular advertisements to maintain exposure to relevant markets. Community newspapers, college publications, fashion programs, and similar channels will be a major promotion effort.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of different tattoo designs and customer reviews that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter and LinkedIn will also help understand changing customer needs.

Word of Mouth Marketing [Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their service for the first time.

Special Offers Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Pricing Strategy

Pricing strategy is one of the most important functions that any business can plan for attracting customers. Prices are a foundational element of a company’s revenues—if managed carefully, they can generate high profits.

[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the tattoo service. The customer can expect to receive quality tattoo services for a more affordable price than what they pay at an ultra-premium tattoo shop.

VII. Operations Plan

Functional roles.

[Company name] will carry out its day-to-day operations primarily on an appointment basis. Walk-in clients will be served by the earliest available specialist, but priority will be given to clients who booked an appointment prior. In the meantime, the waiting customers can engage themselves in the waiting area, which features television, current popular magazines, and the latest tattoo designs.

To execute on [Company Name]’s business model, the company needs to perform several functions, including the following:

Service Functions

• Tattoo artists
• Maintenance personnel
• Receptionist

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Inventory management
• Hiring and training staff

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name], who has been in the tattoo business for xx years. While [Founder] has never run a tattoo store himself, he has extensive experience providing tattoo services and working in major tattoo studios for the past xx years. As such, [Founder] has an in-depth knowledge of the tattoo business, including:

• Graphic design, illustration, digital arts
• Art history
• The essentials of health and hygiene

[Founder] also has personal relationships with highly skilled tattoo artists across the community.

[Founder] graduated from the University of ABC where he majored in Arts.

Hiring Plan

[Founder] will serve as the store manager. In order to launch the tattoo shop, the company will need to hire the following personnel:

• Tattoo artist [Number]
• Receptionist [Number]
• Operations Manager

As dictated by demand and operational maturity, [Founder] will consider hiring the following personnel:

• Additional tattoo artists
• Assistant manager for helping with day-to-day operations

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come from the tattoo services rendered to its customers. The major costs for the company will be salaries of the staff as tattoo artists are paid through a combination of salaries and commission, rewarding them for performance and making specialists an active part in business retention and development. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

Key assumptions.

  5 Year Annual Income Statement

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How to write a business plan for your tattoo shop business.

Starting a tattoo shop business is a great idea because it is a profitable industry and provides customers with a unique and personal service.

Additionally, it is a creative and artistic outlet for entrepreneurs to express themselves and build a successful career.

However, prior to that, you must have a business plan.

A business plan is an important tool for any new project, and it is essential to take the time to write one before starting a tattoo shop business. It will help to map out the goals, strategies, and resources needed to make the business a success.

In short, a thorough business plan will help make sure your tattoo shop business is profitable .

What should you include in the business plan for a tattoo shop business? How can it be effectively planned? Which metrics should be part of the financial analysis? How to build a solid business plan without spending too much time?

Look no further! This article will cover all these questions and give you the answers you need.

Moreover, bear in mind that it is up to you whether you choose to start your business plan from scratch.

You can download our customizable business plan for a tattoo shop business and modify it to meet your specifications.

How to craft an elaborate business plan for a tattoo shop business

Is it necessary to create a business plan for your tattoo shop business.

Yes, you should create a business plan for your tattoo shop business.

Drafting a viable business plan will help to:

• get familiar with the tattoo shop market
• understand what are the new trends on this industry
• find what makes a tattoo shop business competitive
• understand clients' tattoo ideas and design preferences to create unique and meaningful tattoo art
• come up with a great value proposition for your tattoo studio
• examine competitor market share
• find relevant competitive advantages for your tattoo shop business
• find a business model that maximizes revenue and minimizes costs
• define a bulletproof strategy to make the business grow
• identify and manage risks specific to a tattoo shop business, including hygiene protocols, customer satisfaction, and legal compliance

Our team has drafted a business plan for a tattoo shop business that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a tattoo shop business?

A carefully constructed business plan provides a complete package of content, metrics, and financial information. There should be a clear structure, to make easy to read and digest.

When we designed our business plan for a tattoo shop business , we made sure to outline it properly.

There are 5 main sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The primary section is titled "Market Opportunity."

This section presents a comprehensive report on the tattoo shop business, including key data and metrics to guide your decision-making process in the tattoo industry.

We regularly update this section for fresh data.

2. Project Presentation

Within the "Project" section, outline your tattoo shop business, describing the tattoo styles offered, talented artists, studio atmosphere, and emphasize the unique value proposition for customers seeking tattoos.

Remember to introduce yourself at the end of this section.

Discuss your artistic skills, your commitment to safety and hygiene, and how you plan to provide exceptional tattoo services to clients. Highlight your portfolio of designs, your customized consultations, and your dedication to creating meaningful and beautiful tattoos that meet the unique preferences and stories of clients through your tattoo shop business.

Our business plan contains text for you. Customize it to fit your concept perfectly.

3. Market Research

Then, we have the "Market Research" section.

This section provides a description of the market segments for your tattoo shop business.

It includes an analysis of other tattoo shops in the area. Your shop's unique tattoo designs and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

The "Strategy" section presents a comprehensive 3-year action plan, outlining the initiatives and actions required to make your tattoo shop business a highly profitable venture.

Additionally, there is a marketing strategy for a tattoo shop business, a way to manage risks, and a completed Business Model Canvas included in this section.

5. Finances

Lastly, the section labeled "Finances" is where you can outline the financial plan and data for your project.

How to elaborate the Executive Summary for a tattoo shop business?

The Executive Summary is a brief and condensed overview of the business plan for your tattoo shop business.

Keep it brief, with a maximum of 2 pages, focusing on the important details.

When you show your business plan to an investor, this is the first part they will see. It needs to grab their attention and make them want to read the rest of the plan.

In the Executive Summary of your tattoo shop business, provide answers to these questions: what services does your tattoo shop offer? who is your target audience? are there other tattoo shops in the area? what makes your shop unique? what funding do you require?

How to do the market analysis for a tattoo shop business?

The market study of your tattoo shop business helps you understand external factors such as customer demands for tattoo artistry, competition within the tattoo industry, and emerging trends in body art and tattoo culture.

By conducting a comprehensive market study, a tattoo shop business can understand customer preferences, offer professional tattoo services, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased appointments, and a prominent position in the local tattoo industry.

Here is what you can expect to find in the "Market Research" section of our business plan for a tattoo shop business :

• interesting data points and market insights about tattoo shops, including tattoo design trends, customer demographics, and industry regulations
• a compilation of potential audiences for a tattoo shop business
• the competitor analysis
• the potential competitive advantages for a tattoo shop business

The key points of the business plan for a tattoo shop business

What's the business model of a tattoo shop business, business model of a tattoo shop business.

A tattoo shop business's model revolves around providing professional tattoo services to clients. Revenue is generated through tattoo session fees, potentially offering additional services such as tattoo aftercare products or merchandise.

The business model focuses on employing skilled tattoo artists, maintaining a clean and safe environment, providing personalized consultations, building a portfolio of artistic work, and effective marketing to target tattoo enthusiasts.

Success depends on artist reputation, maintaining compliance with health and safety regulations, fostering positive customer reviews and recommendations, and creating a welcoming and creative tattoo experience for clients.

Business model ≠ Business plan

Keep in mind the difference between "business plan" and "business model."

A business model is a blueprint for how a company operates and makes money.

In a business plan, you outline your business model employing a framework referred to as the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a tattoo shop business .

How do you identify the market segments of a tattoo shop business?

Market segmentation for your tapas bar establishment involves dividing your potential customers into different groups based on their dining preferences, culinary interests, and demographics.

These categories may include factors such as Spanish cuisine, small plates, wine enthusiasts, or customers seeking specific tapas flavors or regional specialties.

By segmenting your market, you can offer a dining experience and menu that caters to each segment's specific requirements. For example, you might focus on Spanish cuisine and provide a tapas bar experience with a variety of small plates showcasing the flavors and culinary traditions of Spain, offer an extensive wine list and provide wine pairings and recommendations for customers interested in wine and food pairings, specialize in catering to tapas enthusiasts and offer a wide selection of tapas flavors and combinations, or focus on specific tapas flavors or regional specialties such as paella, croquettes, or jamón ibérico to cater to customers' preferences and introduce them to the diverse world of tapas.

Market segmentation allows you to effectively target your marketing efforts, create an inviting tapas bar ambiance, and provide a delightful and enjoyable dining experience that meets the unique needs and preferences of each customer segment.

In the business plan for a tattoo shop business , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a tattoo shop business?

Without surprise, you won't be the only tattoo shop business in your city. There will be other artists offering their expertise in creating unique and personalized tattoos.

Include a thorough evaluation of your competitors' strengths and weaknesses in your business plan to gain an edge.

Address their weaknesses (such as inexperienced tattoo artists, inadequate tattoo hygiene practices, or poor customer satisfaction).

Why is it important to address these concerns? Because these weaknesses can impact the client experience at tattoo shops.

By focusing on these areas, you can offer skilled and talented tattoo artists, provide a clean and safe tattooing environment, and deliver personalized and creative tattoo designs, establishing your tattoo shop business as a preferred choice for individuals seeking professional and meaningful tattoos.

It's what we call competitive advantages—strengthening them helps your business stand out from the rest.

Here are some examples of competitive advantages for a tattoo studio: skilled and experienced tattoo artists, adherence to strict safety and hygiene standards, unique tattoo designs.

How to draft a SWOT analysis for a tattoo studio?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats to ensure the success of a tattoo shop business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a tattoo shop business

The strengths for a tattoo shop business

The "S" in SWOT represents Strengths, which are the project's internal factors that contribute to its success.

For a tattoo shop business, strengths could include having a talented team of artists, a wide selection of designs, a safe and sterile environment, and excellent customer service.

The weaknesses for a tattoo shop business

The "W" stands for Weaknesses, referring to the areas or aspects of the project that need to be addressed.

For a tattoo shop business, potential weaknesses include inadequate training of staff, insufficient marketing, limited customer service, and a lack of industry knowledge.

The opportunities for a tattoo shop business

When we use the "O" in SWOT, we're talking about Opportunities, which are the external prospects or beneficial situations that can enhance the project's outcomes.

In the case of a tattoo shop business, potential opportunities could include offering online consultations, providing tattoo aftercare services, introducing tattoo removal services, and offering body piercing services.

The threats for a tattoo shop business

The "T" in SWOT symbolizes Threats, highlighting the potential negative factors or challenges that the project needs to address.

How to craft a marketing strategy for a tattoo studio?

A marketing strategy is a plan that businesses create to promote their products or services to potential customers.

Implementing a targeted marketing plan will attract individuals seeking professional and artistic tattoo services to your shop.

Art enthusiasts won't visit your tattoo shop business without effective promotion; showcasing the artistic skill, cleanliness, and unique designs of your artists is necessary.

Are you implementing effective marketing strategies for your tattoo shop business? Consider creating a portfolio of unique tattoo designs, collaborating with local tattoo artists for guest spots or joint promotions, and utilizing social media platforms to showcase your artistic skills.

It's okay if you don't have many ideas for your project's marketing strategy – don't panic.

How to build a solid financial plan for a tattoo studio?

A solid business plan must include financial data to provide an accurate assessment of the business's potential success.

As you outline your business plan, you should include revenue projections for your tattoo shop business.

When investors read your business plan, a relevant and credible revenue forecast will contribute to its overall solidity.

Our financial plan for a tattoo shop business is user-friendly, providing automated validations that allow you to rectify any assumptions swiftly. This guarantees the creation of credible projections with ease and assurance.

Naturally, you'll have to prepare an initial budget for your tattoo shop business. Don't forget any expense (we have listed them all in our financial plan !).

The break-even analysis is an essential component of your financial plan, as it provides an indication of whether your tattoo shop business will be profitable or not.

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Tattoo Business Plan – The Ultimate Guide With Example

Writing a convincing tattoo business plan requires careful consideration and a well-structured approach. Here’s a detailed guide on how to create a compelling tattoo business plan:

1. Executive Summary For Tattoo Business Plan

Begin with a concise overview of your tattoo business. Highlight your business name, location, mission statement, and the essence of your unique selling proposition.

Touch on key points like the types of tattoos you’ll specialize in, your target market, and your commitment to artistic excellence and customer satisfaction.

2. Business Description

Provide an in-depth explanation of your tattoo business.

Describe the services you’ll offer, the tattoo styles you specialize in, and your approach to creating customized and meaningful designs.

Explain your studio’s ambiance, setting it apart as a creative haven for clients seeking personalized body art.

3. Market Analysis For Your Tattoo Studio

Conduct thorough research to understand the tattoo industry and your local market.

Highlight industry trends, growth rates, and customer demographics. Identify the demand for different tattoo styles and sizes, and explore any gaps or opportunities you can capitalize on.

4. Target Market

Define your ideal clients. Outline the characteristics, preferences, and needs of your target audience.

Please explain how you’ll tailor your services to cater to their diverse tastes and motivations for getting tattoos.

5. Competitive Analysis In The Tattoo Industry

Analyze your competitors – both local tattoo studios and online platforms.

Identify their strengths and weaknesses.

Highlight how your studio will differentiate itself by offering unique tattoo styles, exceptional hygiene practices, customer-centric services, and an inviting studio environment.

6. Marketing and Sales

Detail your marketing strategies to attract clients to your tattoo business.

Discuss your online presence through a professional website and active social media engagement.

Outline promotional events, referral programs, and collaborations with local businesses to increase visibility.

Describe how you’ll use content marketing, such as blogs and videos, to educate and engage your audience.

7. Operations

Explain the day-to-day operations of your tattoo studio.

You have to describe how you’ll maintain a clean and safe environment, adhere to industry regulations, and ensure artists follow proper sterilization protocols.

D etail the tattooing process, from initial consultations to design creation and aftercare instructions.

8. Financial Projections

Provide a clear financial forecast for your tattoo business.

Please, for the financial projections, you need to provide detailed startup costs, including equipment, studio setup, licenses, and initial marketing expenses.

Project your revenue for the first few years, factoring in the growth trajectory of your client base.

Present estimated gross margins, net profit margins, and the expected break-even point.

9. Funding For Your Tattoo Business

Discuss how you plan to finance your tattoo business. Outline your initial investment, which could come from personal savings, small business loans, or potential investors.

Also, specify how the funding will be allocated to different aspects of your business setup and operation.

10. Future Growth

Highlight your long-term vision for the tattoo business.

Describe your plans for expanding the studio, introducing new services or merchandise, collaborating with other artists, or hosting tattoo-related events.

In addition to that, show how your tattoo studio will adapt to evolving industry trends and customer preferences.

11. Appendix

Include any supporting materials, such as artist portfolios, studio designs, legal documents, permits, licenses, and additional market research.

These materials can add credibility to your business plan.

Tips for Writing a Convincing Tattoo Business Plan

Below are some of the expert tips for writing an outstanding business plan for your tattoo enterprise:

• Be Specific:  Provide concrete details about your tattoo studio, including the types of tattoos you’ll offer, the artists on your team, and the equipment you’ll use.
• Show Passion:  Convey your enthusiasm for tattoo artistry and your commitment to creating a unique and welcoming experience for clients.
• Research Thoroughly:  Back up your claims with accurate market research, industry statistics, and local demographic information.
• Realistic Financial Projections:  Ensure your financial projections are based on realistic assumptions and industry benchmarks.
• Use Visuals:  Incorporate visuals, such as images of tattoo designs, artist portfolios, and studio layouts, to make your business plan engaging.
• Edit and Proofread:  Make sure your business plan is well-organized, free of grammatical errors, and easy to understand.

Remember, your tattoo business plan is not only a roadmap for your own success but also a tool to attract potential investors, lenders, and partners who share your vision for a thriving tattoo studio.

Now that you know how to design your tattoo business plan, let us show you an example by using a hypothetical business name: Tattoo Haven Studio .

A Plan For Your Tattoo Business

In a world where self-expression takes many forms, the art of tattooing stands as a remarkable testament to individuality.

Each inked stroke, every intricate design, and every chosen location on the body narrates a story, an emotion, or a memory.

Tattoos have evolved from being counterculture symbols to becoming mainstream avenues for artistic expression.

It’s within this vibrant tapestry that Tattoo Haven Studio finds its place, as both a guardian of tradition and a pioneer of creativity.

At Tattoo Haven Studio, we understand that a tattoo is more than just ink on skin – it’s an embodiment of a person’s identity, a wearable masterpiece, and an intimate connection to one’s past, present, and future.

This business plan delves into the core of our endeavor, detailing how we aim to bring a new dimension to the tattoo industry.

From the initial spark of inspiration to the intricate execution of designs, and from fostering a welcoming atmosphere to pushing the boundaries of artistry, every facet of Tattoo Haven Studio is explored here.

In the pages that follow, we’ll unfold our vision for a premium tattoo establishment that not only caters to the rising demand for body art but also elevates it to a realm where creativity knows no bounds.

Our studio will be more than a place to get a tattoo; it will be a haven where stories come alive on living canvases, where artists collaborate with clients to craft meaningful, personalized designs that resonate deep within.

Join us as we journey through the intricacies of our business plan, which outlines our mission, market analysis, competitive strategies, and financial projections.

This plan encapsulates our commitment to excellence, safety, and innovation, ensuring that Tattoo Haven Studio becomes a beacon for those seeking a unique and unforgettable tattoo experience.

As the world changes and art continues to evolve, tattoos remain timeless imprints of personal stories, beliefs, and passions.

Tattoo Haven Studio is poised to be at the forefront of this transformative journey, shaping the way people perceive and experience tattooing.

We invite you to read on and explore how we intend to turn this vision into a vivid and vibrant reality.

Business Plan: Tattoo Haven Studio

Using Tattoo Haven Studio as our brand name, here is an example of a template for your tattoo studio:

1. Executive Summary

Tattoo Haven Studio is a premium tattoo establishment that aims to provide high-quality tattoo artistry in a safe, welcoming, and creative environment.

Located in a prime urban location, our studio will offer a wide range of tattoo styles, including traditional, neo-traditional, realism, geometric, and custom designs.

Our focus on artistic excellence, hygiene, and customer satisfaction will set us apart in the competitive tattoo industry.

Tattoo Haven Studio will operate as a boutique tattoo parlor, offering personalized tattoo experiences for clients seeking unique and meaningful body art.

Our skilled and experienced tattoo artists will collaborate closely with clients to design and execute custom tattoos that reflect their individual style, preferences, and stories.

We will maintain a portfolio of diverse tattoo artists with expertise in various styles to cater to a broad customer base.

3. Market Analysis

The tattoo industry has witnessed significant growth and mainstream acceptance in recent years.

People of all ages and backgrounds are seeking tattoos as a means of self-expression, making the market more lucrative than ever.

The increasing demand for customized, high-quality tattoos presents an opportunity for Tattoo Haven Studio to capture a share of this growing market.

Our target market includes the following:

• Young adults aged 18 to 35 who are looking for unique ways to express their identities.
• Professionals seeking discreet and tasteful tattoos that can be easily concealed.
• Tattoo enthusiasts looking to add to their existing collections.
• Tourists interested in commemorating their visit with local-themed tattoos.

5. Competitive Analysis

While there are several tattoo parlors in our area, Tattoo Haven Studio will differentiate itself through:

• Exceptional artistic talent and diverse styles offered by our experienced tattoo artists.
• Emphasis on cleanliness, hygiene, and safety, complying with industry standards.
• Strong customer focus with personalized consultations and aftercare guidance.
• Inviting and aesthetically pleasing studio environment that enhances the overall experience.
• Develop a professional and user-friendly website showcasing artist portfolios, studio ambiance, and online booking options.
• Leverage social media platforms to share tattoo art, engage with potential clients, and create buzz.
• Offer promotional events, loyalty programs, and referral incentives to attract and retain customers.
• Collaborate with local businesses for cross-promotions and sponsor community events.
• Secure a prime location with good visibility and accessibility.
• Invest in top-quality tattoo equipment, ensuring safety, precision, and comfort.
• Create a comfortable and inspiring studio ambiance that encourages creativity.
• Implement strict hygiene and sterilization protocols to maintain a safe environment.
• Initial investment: $150,000 (studio setup, equipment, licenses, marketing, and working capital).
• Projected revenue for Year 1: $250,000.
• Projected revenue for Year 2: $400,000.
• Gross margin: 60%.
• Break-even point: 8-10 months.
• Profitability forecast: Net profit margin of 15-20% by Year 2.

The initial investment will be funded through personal savings and a combination of small business loans and potential angel investors who share our passion for the tattoo artistry.

• Expand the studio space to accommodate more artists and clients.
• Launch an online store selling tattoo-related merchandise.
• Collaborate with local art galleries to host tattoo-themed art exhibitions.
• Explore partnerships with skincare and aftercare product brands to offer holistic tattoo care solutions.

Tattoo Haven Studio is committed to creating an exceptional tattoo experience that combines artistry, professionalism, and customer satisfaction.

With a focus on innovation, creativity, and hygiene, we aim to become a sought-after destination for individuals seeking meaningful and unique body art.

That is all you need to know about writing a convincing tattoo business plan.

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Tattoo Business Plan Template & Guidebook

When starting your own business, the very first thing you will need to do is write a business plan. Writing a successful plan involves understanding what is needed and outlining your goals, mission and vision. The tattoo business plan template and step-by-step guidebook below takes you through all the steps in a simple 7 step process.

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How to Write a Tattoo Business Plan in 7 Steps:

1. describe the purpose of your tattoo business..

The first step to writing your business plan is to describe the purpose of your tattoo business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a tattoo business:

At Ink Addiction Tattoos, our mission is to provide our clients with high-quality, custom tattoos in a clean, safe, and welcoming environment. We strive to use only the best tattoo equipment and inks, and to constantly educate and train our artists to ensure that our clients receive the best possible tattoo experience. We are committed to providing exceptional customer service, and to making our clients feel comfortable and at ease during their tattoo sessions. We aim to be the premier choice for tattoo services in our area, and to help our clients express themselves through the art of tattooing.

2. Products & Services Offered by Your Tattoo Business.

The next step is to outline your products and services for your tattoo business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your tattoo business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your tattoo business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your tattoo business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a tattoo business?

To start a Tattoo business, you will need the following equipment and supplies:

• Tattoo equipment, such as needles, ink, and a tattoo machine
• A workspace for performing tattoo procedures
• Sterilization equipment, such as an autoclave, to ensure proper hygiene
• Disposable supplies, such as gloves and caps, to prevent cross-contamination
• Aftercare products, such as ointment and lotion, to care for the treated area

You will also need to obtain the necessary permits and licenses to operate your business. This may include a business license, a permit to operate a salon or body art establishment, and any other permits required by your city or state. It's important to research the specific requirements in your area before starting your business. You may also need to obtain certification in tattooing techniques, if required in your area.

5. Management & Organization of Your Tattoo Business.

The second part of your tattoo business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your tattoo business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Tattoo Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a tattoo business varies based on many different variables, but below are a few different types of startup costs for a tattoo business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your tattoo business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your tattoo business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your tattoo business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Tattoo Business Plans:

Why do you need a business plan for a tattoo business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your tattoo business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your tattoo business?)

To build a business plan for your tattoo business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written tattoo business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a tattoo business plan yourself?

Yes, you can write a tattoo business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

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How To Write A Tattoo Shop Business Plan in 2024

If you’re getting ready to open a tattoo shop , then one of your first steps will be creating your tattoo shop business plan. This plan is a roadmap for your tattoo business’s present and future.

What You Will Learn

In this article, we’ll explore the basics of the tattoo parlor business, why business plans are necessary, what to include in yours, and provide a free tattoo studio business plan template.

Jump to the Section You Like

What type of business is a tattoo shop, why does your tattoo shop need a business plan, key elements of a good tattoo shop business plan, free tattoo shop business plan template.

Tattoo shops are often run by either experienced tattoo artists or a non-tattooing business owner.

In most states, they’re required to adhere to strict health and licensing standards as they use specialized, sterile equipment to apply permanent art to clients’ bodies. Many shops offer body piercing in addition to tattoo service, and have a trained piercer on staff.

These businesses can take many forms (each with its own marketing strategy and target customers). These include:

• Traditional Tattoo Studio: These often have multiple tattoo artists on staff and multiple rooms/ chairs, and often take a mixture of appointment bookings and walk-ins. Location is important when attracting customers here.
• Home-Based Tattoo Shops: Often run by one artist looking to save on additional rent expenses, but sometimes a talented artist will establish a home studio for an exclusive target audience.
• Mobile Tattoo Shop: These businesses are easy to spot at tattoo artist events or tattoo conventions, attracting potential customers by showcasing their art and portfolios. Sometimes, private groups will book them for special occasions.

A tattoo business isn’t the only business that needs a plan- in fact, all businesses need to track their progress and stay organized.

Documenting your tattoo business strategy, understanding market trends, having a plan to attract customers and getting a handle on your expenses and financial statements is crucial for any new business- it also makes it much easier to secure a loan and be taken seriously by potential investors.

Business plans are important documents that help organize your ideas, create and adjust your marketing plan, hold effective staff meetings, evaluate expenses, and check that your tattoo studio is heading in the right direction and in line with your values and target market.

They’re also not set in stone- a good business plan for tattoo shop owners can be revised and updated as needed.

We recommend you to check our our post on tattoo shop decor .

Every good tattoo studio business plan will have some things in common:

They’ll explain your objectives, identify your target customers, specific services and retail offerings, detail your projected revenue and expenses, give an overview of your marketing strategy and financial plan.

Remember, this is an analysis of where your business is now, and where you’d like it to be in the future, along with how you hope to get there.

Your tattoo studio business plan will contain:

Your Cover Page

This introduces your business and its tattoo services to everyone with a financial stake in its success- think managers, potential investors, and financial advisors. Make sure it includes your:

• Business Name and tattoo shop logo
• Your Name and Contact Information

Do not miss our post on tattoo shop names .

Table of Contents

This will make it much easier to find what you need quickly, especially if you add things at the end like market research, graphs, art portfolios or financial statements.

Executive Summary

This is your opportunity to make a solid, professional first impression. Be sure to include:

• Your Mission Statement (your business’s goals and how you plan to achieve them)
• Your Vision Statement (where do you want your tattoo shop to eventually be in the future)
• An Overview (of the business itself and a short summary of what the plan contains)
• Keys to Success (what you’ll need to start and run your tattoo shop successfully)

Business Description

This is a brief overview of your business and its primary service, specialties, and needs:

• Your location (or ideal location, if you’re still looking into your options)
• Your services
• Any staffing needs
• A general overview of the tattoo industry in your local area

Target Markets

Describe your prospective tattoo customers, and why you chose them:

• What’s their average age? Are your prospective customers mostly young people with disposable income (professional young adults are a fast-growing market in this industry), or are you aiming at older people with multiple tattoos?
• Does your target group live, study or work locally?
• What kinds of tattoos or services do they want?
• Why did you choose them, and how will this affect your sales strategy, marketing, branding etc.?
• What can you provide that sets you apart from the competition?

Competitive Analysis

This is the industry analysis section- you’ll need to do some research and explain the following things:

• Identify your local competitors (this includes indirect competitors)
• How does your business compare to other tattoo parlors?
• Will you be competing for the same clients?
• How do you foresee the market growth potential in your area?
• What sets your tattoo designs or services apart and gives you a competitive advantage? Some examples might be offering customized tattoos, tattoo maintenance, laser tattoo removal services (if you’re trained), cover-ups, or body-piercing services.

Management Plan

As the shop owner, you’ll need to explain the management structure, including:

• The company’s structure (in small business where it’s a sole proprietorship, this will often be fairly simple)
• Management strategy (major goals and milestones for the business- where should it be by its third year, for example, and what’s the plan to get there?)
• A staffing overview of team members and roles

For all your tattoo shop management needs, Zolmi Tattoo Shop Software is here to help. We can get you on the right track with appointment scheduling, customer data management, staff scheduling, online booking, mobile support and so much more. Sign up for a free trial today!

Products and Services

This is the fun part. You can show potential revenue sources here and help get an idea of your later expenses. Some of the products and services of a tattoo shop include:

• Standard tattoos
• Customized tattoos
• Tattoo removal or cover-up services
• Piercing services and jewelry
• Aftercare products
• Art and merchandise by talented artists (either local on onsite)

Marketing Plan

Explain how you’ll reach new clients and expand the business, along with approximate costs. This includes:

• Your marketing budget
• Information about market segmentation
• Your advertising plan- will you place ads in local papers, use email marketing and social media pages (a must-have for reaching younger generations), and make use of search engine optimization via articles and blog posts?
• How will you follow up on customer satisfaction?
• Explain your brand identity and why it’s marketable

This part covers both products and services. Explain the following:

• What are your sales goals?
• How will you present products and your service menu?
• Your projected income from each category
• If additional training is needed, how will you finance it?

Financial Plan

What are your expenses, and how do you plan to make the tattoo shop turn a profit as soon as possible? A tattoo shop financial plan should include:

• A detailed analysis of your expenses (both at startup and recurring ones)
• A breakdown of your projected cash flow (you can update this with a cash flow statement once you’ve been in operation for a few months)
• Profit and loss projections
• Your break even point
• Any loans and debts involved with the business

Pro tip: if you don’t have direct experience with finance and accounting, it’s a good idea to have a professional look at your plan and go over all of the details with you before you create the final copy.

Operating Plan

The basic details of running the business, including:

• Location information (if you have at least one tattoo shop already, you can describe each location)
• Management information (how you plan to run it, and whether you’ll employ other managers, for example)

Additional Information

In this section, you can attach and explain any addition, relevant documents and append things for reference.

Do not miss our post on Tattoo Business Cards .

Putting together your own business plan from scratch can be time consuming, but we know how important it is to have one in place. Using a premade tattoo shop business plan pdf is a great way to get started.

We’ve decided to help by creating a tattoo shop business plan sample template that you can save, use and adjust to fit your needs.

Getting started in the tattoo industry is an exciting journey to be on, and we’re here for it. We wish you the very best of luck!

Remember, just like most business ventures, a little bit of planning now will save you a ton of time and stress later on. Having a tattoo shop business plan is one of the best ways to be ready to make decisions, approach investors and handle the unexpected.

How to write a great business plan https://ieeexplore.ieee.org/iel3/46/14446/00660335.pdf

The successful business plan: secrets & strategies https://books.google.com/books?hl=en&lr=&id=hp

How to write a business plan https://books.google.com/books?hl=en&lr=&id=jFF

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

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• How To Write A Tattoo Shop Business Plan

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Thinking of opening your own tattoo studio? Crafting a solid business plan is the first step towards turning your ink dreams into a thriving reality. With ClickUp's Tattoo Artist Business Plan Template, you can streamline the process and set yourself up for success!

Here's how this template can help you kickstart your tattoo business:

• Define your target market and establish your unique selling proposition
• Map out financial projections and budget effectively for the future
• Outline marketing strategies to attract and retain clients

Ready to make your mark in the tattoo industry? Start planning your success today with ClickUp's comprehensive business plan template!

Tattoo Artist Business Plan Template Benefits

Creating a solid business plan is crucial for tattoo artists looking to thrive in the industry. The Tattoo Artist Business Plan Template makes this process seamless by:

• Providing a structured framework to define clear business goals and objectives
• Helping artists identify and understand their target market for more effective marketing strategies
• Outlining financial projections to ensure sustainable growth and profitability
• Offering a roadmap for successful operation and long-term success in the tattoo business

Main Elements of Tattoo Artist Business Plan Template

To kickstart your tattoo business, ClickUp’s Tattoo Artist Business Plan template offers essential features for streamlining your operations:

• Custom Statuses: Organize tasks with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring seamless progress tracking in your business plan
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to input specific details, approvals, and categorization within your business plan template
• Custom Views: Access different perspectives with views like Topics, Status, Timeline, Business Plan, and Getting Started Guide, providing a comprehensive overview of your tattoo business strategy and progress
• Task Management: Optimize task delegation, set deadlines, attach relevant documents, and collaborate efficiently within your business plan for a successful tattoo studio venture.

How To Use Tattoo Artist Business Plan Template

Crafting a strategic business plan for your tattoo artist venture is crucial for success. Follow these six steps to effectively utilize the Tattoo Artist Business Plan Template in ClickUp:

1. Define your business vision

Before diving into the nitty-gritty details, it's essential to establish a clear vision for your tattoo artist business. Define what sets you apart, your target market, and your long-term goals. Having a well-defined vision will guide your decisions and keep you focused.

Use Goals in ClickUp to outline your business vision and set specific, measurable objectives.

2. Analyze the market and competition

Research the tattoo industry in your area and analyze your competitors. Identify gaps in the market, target demographics, pricing strategies, and unique selling points. Understanding the competitive landscape will help you position your business effectively.

Utilize the Table view in ClickUp to organize market research data and competitor analysis.

3. Develop your service offerings

Outline the tattoo services you plan to offer, pricing structures, and any additional revenue streams such as merchandise or aftercare products. Define your artistic style, specialization, and any unique services that will attract clients.

Create tasks in ClickUp to map out your service offerings and pricing strategy.

4. Financial planning and budgeting

Estimate your startup costs, monthly expenses, and projected revenue. Develop a detailed financial plan that includes pricing, profit margins, and break-even analysis. Having a solid financial strategy is crucial for sustainable growth.

Utilize custom fields in ClickUp to track financial data and budget projections.

5. Marketing and outreach strategies

Develop a comprehensive marketing plan that includes online and offline strategies to attract clients. Consider social media marketing, collaborations with influencers, tattoo conventions, and local advertising. Establish a strong brand identity that resonates with your target audience.

Use Automations in ClickUp to schedule marketing tasks and track campaign performance.

6. Implementation and monitoring

Once your business plan is in place, it's time to put it into action. Implement your strategies, track progress, and regularly review your business plan to ensure you're on track to meet your goals. Be flexible and willing to adapt based on market feedback.

Set up recurring tasks in ClickUp to monitor progress, review business metrics, and make adjustments as needed.

Get Started with ClickUp’s Tattoo Artist Business Plan Template

Tattoo artists and aspiring studio owners can utilize the Tattoo Artist Business Plan Template to strategically plan and grow their tattoo business.

To get started, click on “Add Template” to incorporate the Tattoo Artist Business Plan into your Workspace. Specify the location within your Workspace for this template.

Invite relevant team members or stakeholders to collaborate on your business plan.

Here are the steps to maximize the potential of this template:

• Utilize the Topics view to organize different sections of your business plan such as goals, target market, and financial projections.
• Track progress with the Status view to monitor tasks in categories like Complete, In Progress, Needs Revision, and To Do.
• Create a detailed Timeline using the Timeline view to set deadlines and milestones for your business plan.
• Dive into the specifics of your business plan with the Business Plan view to outline strategies for marketing, operations, and finances.
• Refer to the Getting Started Guide view for a comprehensive overview of how to effectively use the template.

Customize your business plan template further by adding the Reference, Approved, and Section custom fields to tailor it to your specific needs.

Keep stakeholders informed by updating statuses as you progress through tasks and monitor and analyze your business plan to ensure maximum productivity.

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Tattoo Shop Business Plan Template

Trusted by 700+ Downloaders

What You Get

• A compelling & detailed pre-written Tattoo Shop business plan template in WORD
• A full & automatic Tattoo Shop financial plan spreadsheet in EXCEL you can easily customize
• Customized text tailored to the Tattoo & Piercing business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly low-cost solution saving you time and money

Tattoo Shop Business Plan Template Description

Our ready-made tattoo shop business plan package is your most cost-effective solution in case you need to write a business plan for your upcoming tattoo and piercing shop. It includes a pre-written business plan in Word and an automatic financial plan spreadsheet in Excel tailored to the tattoo and piercing service industry. You can easily customize these documents, no advanced financial or business expertise is required. In case you need to pitch your tattoo shop project to prospective investors, this business plan package is your ideal solution saving you tons of time and money. Check below the full description.  

Tattoo Shop Business Plan Document in Word

Our ready-made Tattoo Shop business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Tattoo Shop project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a small extract of your tattoo shop business plan in Word.

Tattoo Shop Financial Plan in Excel

Our pre-populated tattoo shop financial model is in Excel format and includes multiples worksheets. You can easily edit the spreadsheet’s inputs including changing costs and revenue assumptions to generate detailed pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small sample of your tattoo shop financial plan in Excel.

The Benefits of Creating a Business Plan for your Tattoo Shop

Defining your business goals: A well-written tattoo shop business plan can help you identify and articulate your long-term and short-term business goals, which can provide you with a clear direction and help you focus on achieving those goals.

Identifying your target market: By researching your target market, you can gain insight into your customers’ needs and preferences, which can help you create a marketing strategy that resonates with them.

Managing financial resources: A financial plan can help you identify your tattoo shop’s start-up costs, anticipated revenue, and other expenses. This allows you to understand your financial needs and helps you allocate resources appropriately.

Securing financing: A solid business plan and financial plan can increase your chances of securing financing from lenders or investors, who will want to see evidence that your tattoo shop has a sound business strategy and accurate financial projections.

Tracking progress: Thanks to a robust business plan, you can track your progress and make adjustments as necessary to ensure that your tattoo shop project remains on track to achieve its objectives.

Minimizing risk: Finally, by conducting research and analyzing your market and competition, you can identify potential risks and challenges and develop strategies to mitigate them.

This Ready-Made Tattoo Shop Business Plan is For

• Tattoo artists wishing to start their own tattoo shop
• Aspiring Tattoo shop owners who want to create a business plan fast and easy
• Tattoo and piercing artists who wish to pitch their project to investors
• Business people who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Tattoo Shop Business Plan Content

Executive Summary:  Our Tattoo Shop business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Tattoo Shop concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Tattoo Shop.

The Problem Opportunity:  Next, your ready-made Tattoo Shop business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Tattoo Shop business. These can include issues such as lack of a particular type of tattoo service providers in a certain location, low or average quality of service offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Tattoo Shop will take advantage of the current problems in the market and will detail your unique solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Tattoo Shop’s value-adding objectives. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Tattoo Shop concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Tattoo Shop business into a franchise model?…etc.

Business Model:  This section details your Tattoo Shop concept using the business model canvas method. In a visually appealing table, we will detail your Tattoo Shop’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various services. We will describe your tattooing, tattoo cover-up and removal, piercing and other services. We will also provide information about your pricing and average order values.

Market Analysis:  This important section describes the various market statistics and consumer trends in the Tattoo service industry and explains how they support your own tattoo shop concept. The purpose of this section is to show that the market conditions are favorable for launching your new Tattoo Shop.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest global market trends in the Tattoo service industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Tattoo Shop business. It includes a market sizing section that estimates the total addressed market.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Tattoo Shop is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Tattoo Shop intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Tattoo Shop’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Tattoo Shop project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Tattoo Shop project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Tattoo Shop business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this section and the following sub-sections will be provided by the dynamic Excel financial model accompanying your Tattoo Shop business plan.

Projected Revenue:  This module shows your Tattoo Shop’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Tattoo Shop’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Tattoo Shop’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Tattoo Shop’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Tattoo Shop will generate from its day-to-day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Tattoo Shop’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Tattoo Shop’s short-term and long-term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Tattoo Shop.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Tattoo Shop. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Tattoo Shop project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Tattoo Shop Business Plan?

• Speed & Convenience:  Once you complete your order, you will receive the Tattoo Shop business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own tattoo shop project.
• High Quality:  Your Tattoo Shop business plan has been written by our professional team of business plan writers and experts from the tattoo and piercing industry. You will receive a professional Tattoo Shop business plan template ideal for presenting to potential investors or banks.
• Low-Cost:  Our pre-written business plan template is the most cost-effective solution in case you need to build a solid and professional Tattoo Shop business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Tattoo Shop business plan package,  do not hesitate to contact us , we are here to help.

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Tattoo Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Tattoo Shop

Are you about starting a tattoo shop ? If YES, here is a complete sample tattoo shop business plan template & feasibility study you can use for FREE .

Tattooing is popular and can be found in many cultures. In fact, Tattooing is trending for girls. Everywhere I go, I see girls with tattoos and this trend is more common among high institution students. So rather than sit by and watch the trend pass, you can make some cool money by starting a tattoo design business and meeting the various demands. Below is a sample tattoo shop business plan;

A Sample Tattoo Shop Business Plan Template

1. industry overview.

The Tattoo Artists Studio industry comprises of businesses that primarily provides tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes businesses that provides tattoo-related maintenance, design and modification services.

So also, those that offer laser tattoo-removal services may be included in the industry especially when they provide other core services in the industry.

In the united states, different States have their rules and regulations as it relates to running a tattoo studio. For example, according to the health departments in the State of Oregon and Hawaii, tattoo artists are required to take and pass a test ascertaining their knowledge of health and safety precautions, as well as the current state regulations.

In Oregon, operating a tattoo shop without a proper and current license or in an unlicensed facility is considered a felony offense. Between 2002 and 2006 was when tattooing was legalized in New York City, Massachusetts, South Carolina and Oklahoma.

So also in the state of Tennessee, the local health department can/will do a hands-on inspection of tattoo studios every 4 months. The location of the tattoo studio will be graded based on the areas being inspected. If the studio passes an inspection, the health department will sign off on a passing scorecard and the studio will be required to show their score publicly.

If the studio fails an inspection, they will be given the opportunity to correct the mistakes (if minor) or be fined (major health risks) and can also be placed out of business on the spot. The Tattoo Artists industry is currently in the growth stage of its life cycle.

Statistics has it that the Tattoo Artistic industry in the United States of America, is worth $722 million, with an estimated growth rate of 9.8percent.

There are about 35,399 registered and licensed tattoo studios in the United States and they are responsible for employing about 54,712 people. It is import to start that no tattoo studio can boast of having a lion market share in the industry; the industry is very much open for competitions from all players.

According to report published by Pew Research Center, 36 percent of Americans aged 18-25 have at least one tattoo. This goes to show that more than one third of America’s young adults have tattoos! Little wonder the tattoo industry is the sixth fastest-growing retail business in America, as determined by the U.S. News & World Report.

This has obviously translated to online interest as well, as there are more than 147 million tattoo related searches each month on Google.

Over and above, the tattoo artist industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own tattoo studio business and of course make good money from the industry.

2. Executive Summary

Pablo Fiasco Tattoo Studio®, LLC is a U.S based and licensed tattoo artists studio. We have been able to secure a standard and well – positioned facility in a central and busy district in Fairhope – Alabama.

We are a tattoo artist studio company that is set to compete in the highly competitive and fragmented tattoo artists industry not only in Fairhope – Alabama, but also throughout the United States market because we intend opening our outlets in key cities across the United States.

Pablo Fiasco Tattoo Studio®, LLC will offers services such as designing customized tattoos, Providing body piercings , predesigning tattoos, maintaining aftercare tattoo services, administering permanent makeup tattoos, and laser tattoo-removal service set al.

Our business goal is to become one of the leading tattoo artists studio in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry. Our workers are going to be selected from a pool of certified, creative and highly experienced tattooist in and around Fairhope – Alabama and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading tattoo artist studios in the United States and throughout the globe.

At Pablo Fiasco Tattoo Studio®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

Pablo Fiasco Tattoo Studio®, LLC is founded by Pablo Cesar a renowned tattooist per excellence who graduated with from New York School of Arts and his twin brother and business partner for many years Pearson Cesar. They have a combine experience that can help them build Pablo Fiasco Tattoo Studio®, LLC to favorably compete with leaders in the tattoo artists industry.

3. Our Products and Services

Pablo Fiasco Tattoo Studio®, LLC was established with the aim of maximizing profits in the tattoo artists industry. We want to compete favorably with the leading tattoo artist studios in the United States which is why we have but in place a competent team that will ensure that every tattoo design or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Pablo Fiasco Tattoo Studio®, LLC is not just accepted in Fairhope – Alabama but also in other cities in the United States of America where we intend opening our garages. Our products and services are listed below;

• Designing customized tattoos
• Providing body piercings
• Predesigning tattoos
• Maintaining aftercare tattoo services
• Administering permanent makeup tattoos
• Laser tattoo-removal service
• Other related consulting and advisory services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class tattoo artists studio whose services and brand will not only be accepted in Fairhope – Alabama but also in other cities in the United States of America.
• Our mission is to provide professional tattoo artist services and other related services to individuals.
• We want to build a tattoo artists studio that can favorably compete with other leading brands in the tattoo artists industry.

Our Business Structure

Pablo Fiasco Tattoo Studio®, LLC is a tattoo artist studio that intends to start humbly in Fairhope – Alabama, but hope to grow big in order to compete favorably with leading tattoo artist studio in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Pablo Fiasco Tattoo Studio®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Studio Supervisor

Human Resources and Admin Manager

• Sales and Marketing Executive
• Tattoo Artists (Tattooist)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Studio Supervisor:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying the trends in the tattoo artists industry, and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Make certain that the tattooist perform efficiently, coordinate employee efforts, and facilitate communications between management and the workforce
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Mans external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Pablo Fiasco Tattoo Studio®, LLC
• Serves as internal auditor for Pablo Fiasco Tattoo Studio®, LLC

Licensed Tattooist (Tattoo Artists)

• Using needles and pigments, a tattoo artist applies a permanent design directly to a client’s body, injecting ink under a layer of skin.
• Pricks skin of patron, using needled electric tool, that inserts indelible nontoxic pigment into skin to form decorative or ornamental design: Shaves area to receive tattoo and washes it, using germicidal soap
• Presses charcoal-coated stencil, draws design, or traces pattern of design onto skin of patron, to mark outline of design
• Dips needles of tool into colored pigment solution and presses needles into skin to insert indelible pigment into skin following outline of design.
• Applies sterile dressing to area.
• Sterilizes needles in steam-heated cabinet
• Mixes nontoxic colored pigments according to formula
• Adjusts and repairs needled electric tool, using hand tools, such as screwdrivers and pliers
• Draw original designs on paper , trace designs onto acetate sheet, and cut out design to form pattern or stencil, using stylus and knife
• Responsible for maintaining a safe and clean work environment, including donning gloves when contact with broken skin is possible, sterilizing single-use tattoo equipment and tools using an autoclave after each tattoo application and ensuring that all work surfaces are properly disinfected to avoid the spread of blood-borne viruses such as hepatitis, HIV and other communicable infectious diseases.
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the Human Resource and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Pablo Fiasco Tattoo Studio®, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured tattoo artist studio business that can favorably compete in the highly competitive tattoo artists industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Pablo Fiasco Tattoo Studio®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Pablo Fiasco Tattoo Studio®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tattooist, a team with excellent qualifications and experience in the tattoo artists industry.

Aside from the synergy that exists in our carefully selected workforce, our designs and services will be guided by best practices in the industry. Another strength that counts for us in the location of our tattoo studio; it is located in one of the most must busiest places in Fairhope – Alabama.

As a new tattoo artist studio in Fairhope – Alabama, it might take some time for our tattoo studio to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive tattoo artists industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the tattoo artists industry is massive considering the number of individuals in the United States who are embracing the tattooing culture shift. As a tattoo artist studio, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new tattoo artist studio in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

The Tattoo Artists industry has exhibited growth over the last five years, partially due to the popular culture, which include tattoo-related reality television programs, which have made tattoos less culturally taboo. In addition, individuals have continued to demand customized tattoos with intricate designs, rather than predesigned tattoos.

Going forward, the tattoo artists industry will continue to grow, as the US population will likely become increasingly tattooed. On the other hand, new public health initiatives and regulations may add to operational costs for the industry and stand as barriers to entrepreneurs who may want to launch their own tattoo studio.

So also, cultural and religious taboos surrounding tattoos and keep people from having tattoos on their bodies have increasingly faded, leading to strong growth in demand for tattoo artists.

Lastly, it is now becoming trendy to find tattooist or tattoo studios step up their designs to 3D and also going beyond having tattoo design catalogue to leveraging on social media platforms such as Instagram, Facebook, Twitter and YouTube et al to display their tattoo designs.

8. Our Target Market

Before starting our tattoo artist in Fairhope – Alabama, we conducted a market survey and feasibility studies and we are certain that there are loads of young and old people who would need the services of a tattooist or a tattoo artist studio.

In view of that, we have created strategies that will enable us reach out to various groups of people whom we know will need our services. Below is a list of the people that we will specifically market our services to;

• Celebrities / Stars / Public Figures
• Sports Men and Women
• Power Bikers and Cyclists
• Every Individual both old and young in Fairhope – Alabama

Our Competitive Advantage

Surviving in the business world as a tattooist or a tattoo artist studio requires more than, your expertise, creativity, and knowing how to deliver standard tattoo designs et al but also how to network with key people that matters; decision makers that can decide who will get a tattoo contract from celebrities.

We are quite aware that to be highly competitive in the tattoo artists industry means that you are not only expected to be able to deliver consistent and highly creative tattoo designs, but you must be able to meet set targets.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tattooist, a team with excellent qualifications and experience in the tattoo artists industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups tattoo artists studios / businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Pablo Fiasco Tattoo Studio®, LLC is established with the aim of maximizing profits in the  tattoo artists industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Pablo Fiasco Tattoo Studio®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be individuals who would need to experience what it means to have tattoos on their bodies or those who would want some of the latest 3D tattoo designs on their bodies.

We are well positioned to take on the available market in the tattoo artists industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our tattoo artist studio to enviable heights.

We have been able to critically examine the tattoo artists market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Fairhope – Alabama.

Below is the sales projection for Pablo Fiasco Tattoo Studio®, LLC. It is based on the location of our business and of course the wide range of auto repair, servicing and maintenance services and target market;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $500,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same tattoo artists services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the tattoo artists industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in tattoo artists industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Pablo Fiasco Tattoo Studio®, LLC.

Our corporate goal is to grow Pablo Fiasco Tattoo Studio®, LLC to become one of the top 10 tattoo artist studio brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Fairhope – Alabama but also in other cities in the United States of America where we intend opening our tattoo artist studios.

Pablo Fiasco Tattoo Studio®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our tattoo artist studio by sending introductory letters alongside our brochure to individuals and key stake holders in Fairhope – Alabama
• Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet and social media platforms to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We know that one of the things that is capable of making us stand out is the extent to which we make our business known. This is one of the reasons why we do not plan to take our marketing strategies for granted. We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Fairhope – Alabama and other cities in the United States of America where we intend opening our tattoo artists studios which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Pablo Fiasco Tattoo Studio®, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Fairhope – Alabama
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Pablo Fiasco Tattoo Studio®, LLC and the services we offer
• List our tattoo artist studio in local directories / yellow pages
• Advertise our tattoo artist studio in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Pablo Fiasco Tattoo Studio®, LLC we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from individuals and celebrities. In addition, we will also offer special discounted rates to all our customers at regular intervals.

• Payment Options

At Pablo Fiasco Tattoo Studio®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

It is really very vital to do some good costing and projections in the tattoo shop business quest. That is why in setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a tattoo artist studio; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Pablo Fiasco Tattoo Studio®, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance , permits and license will cost – $3,500
• Acquiring a facility for our tattoo studio for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• The amount required to purchase the needed tool box and repair equipment – $25,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• Amount required to purchase the needed software applications to run our business – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard tattoo artist studio in the United States of America.

N:B . We have been able to secure the following tattoo related tools, equipment and supplies;

Tattoo Parts

• Power supply: Main power unit that runs your tattoo machine
• Foot switch
• Spring clip cord
• Feeler gauge

Medical Supplies and Sterilization Equipment

• Surface disinfectant sterilization
• Tattoo antiseptic aftercare
• Tattoo Topical antiseptic ointment and cleanser
• Machine cover bag and headrest cover sleeve
• Waste disposal container
• Tattoo autoclave (stericlave): Decontaminates the tattoo equipment by exposing it to steam at high pressure
• Rubbing alcohol and alcohol prep pads
• Disinfecting cleaning wipes
• Tattoo arm sleeve cover barrier or latex gloves
• Tubes and tips cleaning brush set
• Autoclave bag: Stores tattoo equipment including needles after the sterilization process
• Ultrasonic cleaner and solution: Cleans residue coming from the tattoo tools e.g. tubes and tattoo needle
• Tattoo machine rack: Holds machines when they are not in use
• Germicidal solution: Maintains the sterilization of tattoo equipment
• Needle trays
• 16: Spray bottles: One containing a mixture of 1/4 soap and 3/4 water, and a second holding isopropyl alcohol
• Glass jar: Carries sterile ink caps
• Stainless steel trays with sealing tops: One for liner and needle bars, another for shader needles and a third for shader and liner tubes
• Green soap: For prep and clean up only!
• Disposable razors
• Bandages, handi wrap and hospital tape: Used to cover the tattoo
• Tongue depressors
• Stainless steel hospital scissors: Should be sharp!

Tattoo shop furniture and supplies

• Rolling artists chair
• Tattoo work table: Glass top or linoleum table that should hold all your equipment and supplies
• Customer chair
• Adjustable light source: Should be free standing
• Basic weight-lifting bench: This is used by customers getting tattoos on their backs and legs
• Paper towels

Needle supplies

• Needle bars
• Needles: Round liners and magnum/flat shaders
• Needle jig and needle bar jig
• Soldering gun and stainless solder: Fuses the needles together and attaches the needles to the bars
• Round and flat tubes
• Sharps containers: To dispose of the needles
• Rubber nipples
• Grips: Prevents finger cramps
• Rubber bands

Art and stencil supplies

• Colored inks: Black ink included
• 4Oz Ink bottles
• Flash sheets containing tattoo designs
• Watercolors and pencils: Colors the flash sheets
• Thermal copier: Transfers a copy of the tattoo design onto the skin

Generating Funding / Startup Capital for Pablo Fiasco Tattoo Studio®, LLC

Pablo Fiasco Tattoo Studio®, LLC is a business that will be owned and managed by Pablo Cesar and his twin brother and business partner for many years Pearson Cesar. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We do want our business to really grow and that is why the future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure.

If all of these factors are missing from a business (company), then it won’t be too long before the business close shop. One of our major goals of starting Pablo Fiasco Tattoo Studio®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our tattoo design and services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pablo Fiasco Tattoo Studio®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our tattoo studio: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of repair and servicing tools and equipment: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In Progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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Sample Tattoo Parlor Business Plan Template PDF

Tattoo parlor business plan sample.

Do you wish to start a tattoo parlor business? Do you know some jobs that allow tattoos ?

If you do, one of the most important things is a plan on how the business will be structured.

This tattoo parlor business plan sample seeks to help with just that. We understand the importance and link between a well-written plan and the success of such a business.

As such, this sample provides a guide by giving you an idea of the primary contents of such a plan. You can further build on these by including content relevant to your business.

SEE: Tattoo Shop Supplies

Executive Summary

Body Logo Inc. is a tattoo parlor in Denver, Colorado, specializing in various professional tattoo services.

Services offered include custom freehand design, enlarging existing piercing sites, and camouflaging scars, or other imperfections, to name a few.

We serve a broad clientele base of young adults to middle-aged customers of all genders. Our professionals at Body Logo Inc. have tremendous industry experience with decades spent within this sector.

We are poised to replicate our successes by bringing together a team of experienced hands to offer exceptional tattoo services to clients within Denver and Colorado.

Our Services

At Body Logo Inc., we provide a variety of tattoo-related services.

These range from finished tattoos started elsewhere, fresh tattoos, camouflaging scars or other imperfections, and enlarging existing piercing sites.

Others include resetting lobe piercings, vibrant custom space scene tattoos, rework of existing design, portrait memorial tattoos, and custom freehand design.

These services will be expanded depending on the demand from our clients.

At Body Logo Inc., our roadmap for growth consists of expanding our operations. This will see more outlets being opened within selected locations in Denver and beyond in the medium term (within five years).

We also intend to become a major player with more outlets being opened across several states.

Our Mission

We offer our unique services to clients in need of quality body designs. We’ll play a vital role in helping them keep lasting memories of events or loved ones.

This will be provided with utmost professional consideration to our client’s needs.

Capital Requirement

Expanding our operations will require having the needed capital investments.

We’ve worked out funding requirements and have arrived at $800,000. Half of this amount will be sourced from savings that have been kept aside for this purpose.

The other 50% will be sourced from a bank loan.

We’ll apply for this loan from Bank ABC (put your bank’s name). This is because we’ve had a long history of doing business personally with them.

Our excellent credit rating gives us a strong chance of getting a loan.

Also, the current low-interest rate for borrowers is an added incentive for businesses. We hope to reach a repayment plan that will favor the growth of our tattoo parlor business.

SWOT Analysis

The few years (4 years) we’ve been in business haven’t been without their challenges.

Despite such challenges, we’ve been able to weather the storm and achieve modest growth. Improving our services and profit generation will require an assessment of our operations so far.

We have hired a reputable business consulting firm to analyze a SWOT. This covers assessing key areas such as strengths, weaknesses, opportunities, and threats.

The findings have been revealed, and necessary steps will be taken to make concrete adjustments.

At Body Logo Inc., we have an experienced workforce consisting of professionals.

These have been in the industry for a long and worked with powerful tattoo brands. Such a wealth of experience is being leveraged to promote our business operations.

This has resulted in rapid growth and client satisfaction.

One area of our operations that requires improvement is marketing. Not much has been achieved in marketing and promoting our services. This analysis has exposed our shortcomings.

One of the ways to remedy the problem is by setting up a solid marketing department. This will consist of a team of professionals to structure an effective marketing campaign.

Opportunities

There’s a growing need for tattoo services. This is seen in the rising trend as more people see it as a fashion statement.

Also, teenagers and young adults are among the demographic with an increasing appeal for tattoo designs. This presents tremendous opportunities as we expand our operations by opening more outlets.

These outlets will seek to capture the market in areas having the most demand for our services.

Also, the experience of our workforce will enable us to provide world-class tattoo services comparable with the big brands. With the right strategies, we’ll be competing favorably with major tattoo brands shortly.

Threats are commonplace in business.

We’ve been able to identify and assess our exposure to threats. Threats to our business will come in the form of an economic downturn. A recession automatically impacts negatively on people’s disposable income.

Then, fewer clients can afford the luxury of tattoo services.

Competitive Advantage

To be profitable as a tattoo business, we must have the edge over our competitors.

Hence, our competitive advantage lies in the quality and caliber of our workforce. These are artists with significant industry experience.

Their attention to detail has created a name and reputation for our services.

Sales Projection

Sales are crucial to the survival of our tattoo business. As such, we’ve been able to set strategies in place to ensure an increased growth in our sales. The next three years will prove vital to our operations.

We’ve projected our sales to increase in the following order;

• First Fiscal Year $400,000.00
• Second Fiscal Year $750,000.00
• Third Fiscal Year $1,500,000.00

Marketing Strategies

To be competitive enough, a lot needs to be done in marketing.

We are deploying a variety of strategies that range from online marketing in addition to paid ads on electronic and print media.

Also, billboards and fliers, among other marketing tools, will be used to reach out to our targeted audience.

This tattoo parlor business plan sample has been stripped of unnecessary complications. Using this, you can draft an effective plan for your business that ensures its smooth takeoff.

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Tattoo Studio Business Plan

Written by Elma Steven | Updated on June, 2024

How to Write a Tattoo Studio Business Plan?

Tattoo Studio Business Plan is an outline of your overall Tattoo Studio business. The business plan includes a 5 year projection, marketing plan, industry analysis, organizational overview, operational overview and finally the executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. The creation of a plan requires careful consideration of various factors that might impact the business’s success.

Table of Contents

Executive summary.

Overview:  East Coast Worldwide Tattoo and Piercing Studio, We are the top-rated studio in the North Florida region. We believe in complete openness with all of our customers. Each consumer deserves the highest level of protection and happiness. We provide a relaxing environment with a competent body art team dedicated to delivering high-quality art and comfort. We can also confidently state that no studio in Florida is cleaner.

Mission:  it is our objective to offer you high-quality, personalized tattoos and piercings created by our brilliant artists and excellent customer service

Vision:  To become the world’s most respected, successful, and well-known tattoo and piercing studio, not just by deed but also through friendship, understanding, and integrity. Industry Overview: The tattoo industry has witnessed a dynamic evolution, particularly in recent years. As of 2023, it’s valued at approximately $3 billion in the United States alone, with a steady growth trajectory influenced by increasing societal acceptance and a broader demographic appeal. The industry is marked by a rising demand for customized and unique tattoo designs, driven by a younger, diverse clientele seeking self-expression through body art. Additionally, technological advancements in tattoo equipment and inks have enhanced both the safety and quality of tattoos, contributing to the sector’s expanding popularity and professionalization.

Check out this guide on  how to write an executive summary?  If you don’t have the time to write on then you can use this  custom Executive Summary Writer  to save Hrs. of your precious time.

Financial Overview:

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Industry Analysis

The tattoo industry, a vibrant and ever-evolving sector, has become a significant part of the global beauty and personal expression market. As of 2023, the industry in the United States is estimated to be worth around $3 billion, reflecting a consistent growth trend. This expansion can be attributed to various factors, including increased social acceptance of tattoos, a rise in the number of skilled tattoo artists, and an expanding demographic of consumers across all age groups.

Technological advancements have played a crucial role in this growth. Innovations in tattooing equipment and inks have made the process safer and more efficient, thereby attracting a broader client base. These advancements have also allowed for more intricate and diverse designs, catering to the growing demand for personalized and unique tattoos. Furthermore, the rise of social media platforms has provided artists with a powerful tool to showcase their work, reaching wider audiences and fostering a global community of tattoo enthusiasts.

The industry is not without its challenges, however. Stringent regulations, varying by region, impact the operation of tattoo studios, particularly concerning health and safety standards. Additionally, the market faces competition from temporary tattoo alternatives and digital simulation technologies. However, the industry’s resilience is evident in its ability to adapt and innovate, meeting the changing tastes and preferences of consumers. The future of the tattoo industry appears promising, with forecasts suggesting continued growth, driven by an ongoing fascination with body art as a form of personal and artistic expression.

Source: marineagency

While working on the industry analysis section make sure that you add significant number of stats to support your claims and use proper referencing so that your lender can validate the data.

According to market research, the tattoo business will earn an expected $1.7 billion in sales in 2020, up from $1.6 billion in 2019. U.S. Tattoo Parlors, Tattoo Removal, and Body Piercing Services: Research Director and Author, an Industry Analysis weigh-in. “Tattoos and body art have recently gained popularity in the United States, particularly among Millennials, supporting an industry of 20,000 tattoo parlors or studios.” The $3 billion markets, including body piercing and tattoo removal, are rapidly expanding.”

The industry is predicted to increase at almost 8% each year over the next ten years. Its cultural significance may be attributed to its success. This nearly 8% rise is due to the growing popularity of tattoos and younger generations opting for more costly bespoke work over less expensive predesigned (or flash) graphics. Customer return rates skyrocket once they’ve been tattooed. While the overall number of tattoo customers grew, earnings per tattoo grew, with millennials between the ages of 18 to 35 leading the way.

According to the Harris Poll, a small company industry research organization, about 47% of millennials have at least one tattoo, 37% have two, and 15% have five or more. Tattoo removal has become more common as the tattoo business has grown in prominence. According to American Academy for Dermatologic Surgery, 687,450 tattoos have been erased since 2010. today’s tattoos, the operation is not only time-consuming but also costly.

The global tattoo market has been developing quicker with considerable growth rates in recent years, and it is expected to rise considerably in the anticipated period, 2019 to 2026.

For the projected period (2017–2026), the Global Tattoo Industry study offers a comprehensive market analysis. The research is divided into sections and includes an analysis of the market’s trends and dynamics. These elements, referred to as market dynamics, have the drivers, constraints, opportunities, and challenges and the market’s effect on these aspects. Market intrinsic variables are drivers and restrictions, while extrinsic market aspects are opportunities and challenges. The Global Tattoo Market report forecasts revenue growth throughout the forecast period.

In 2022, the Tattoo Artists sector will have a market size of 1.4 billion dollars in sales. In 2022, the Tattoo Artists market is estimated to grow by 5.4%. Between 2017 and 2022, the Tattoo Artists market in the United States grew at an annual rate of 8.4 percent. The Tattoo Artists industry grew at a greater rate than the real economy in the United States. The Tattoo Artists industry grew faster than the Consumer Goods and Services sector in the United States. The number of people aged 20 to 64 is the most significant negative element impacting this business. At the same time, an increasing life cycle stage is the most important positive aspect. Tattoo demand is driven mainly by adults between the ages of 20 and 64. This group is the most likely to have a tattoo, mainly before 50. The number of persons aged 20 to 64 is predicted to rise in 2021, providing the business with a potential opportunity.

Marketing Plan

A marketing plan outlines the company’s strategy to promote its products or services to its target audience. It includes specific tactics and channels the business will use to reach potential customers. This section defines the company’s unique value proposition, identifies the target market segments, and discusses the competitive landscape. It also includes insight into budget allocation, projected outcomes and key performance indicators to measure success. Marketing plan helps businesses demonstrate their understanding of the market dynamics, their positioning within the industry and their approach to driving customer engagement and sales.

Content Marketing : Create a blog on the website with material catering to prospective customers of East Coast Worldwide Tattoo and Piercing Studio.

Discounts : Provide multiple rewards or incentives where members of East Coast Worldwide Tattoo and Piercing Studio get a deal if they successfully recommend someone.

Social Media: Engage and promote on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your space and events. Think about if you have a place in your budget for Facebook Marketing or other social media-focused ads.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer. It creates trust with potential members seeking what your place offers. Email Marketing: Sending automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email as really important, they are more likely to forward it or share it with others, so include social media share buttons in every email.

Financial Plan

A financial plan of a Barber Studio business plan provides a comprehensive projection of a company’s financial health and its anticipated monetary performance over a specified period. This section encompasses a range of financial statements and projections such as profit and loss statements, balance sheets, cash flow statements and capital expenditure budgets. It outlines the business’s funding requirements, sources of finance and return on investment predictions. The financial plan gives stakeholders particularly potential investors and lenders a clear understanding of the company’s current financial position. A financial plan helps businesses demonstrate their financial prudence, sustainability, and growth potential.

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Tattoo Salon Business Plan Template

Published Jun.20, 2018

Updated Apr.24, 2024

By: Brandi Marcene

Average rating 3.1 / 5. Vote count: 10

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Table of Content

Do you want to start tattoo shop business?

Do you want to open tattoo shop ? Well, according to a report by Pew Research Center, 36 percent of Americans aged 18-25 have at least one tattoo. In other words, we can say that more than one-third of America’s young adults have tattoos! So, it will be safe to say that you’ll never run out of customers by starting a tattoo shop business provided that you plan and market it successfully.

Although this business yields immense profit yet its startup isn’t easy. Obtaining a license for it is very difficult and secondly, a lot of machinery and medical equipment is needed along with experienced tattoo artists. That’s why, before you move on to starting this business, you will have to prepare a comprehensive business plan which will not only help you acquire a license for it but will also serve as the basis of your company’s future operations. In case you don’t know how to write a business plan , you can take help from this sample business plan of a tattoo shop business startup named ‘Jerry’s Tattoo Studio’.

Executive Summary

2.1 the business.

Jerry’s Tattoo Studio will be a licensed and registered tattoo studio which will provide customized tattooing, body piercing and tattoo maintenance and removal services. The business will be based in downtown Chicago which is an ideal location for starting a tattoo shop .

2.2 Management

Jerry’s Tattoo Studio is a sole proprietorship owned by Jerry Tim. Jerry is a passionate tattoo designer who has been in this industry for more than 10 years. The company’s main management framework comprises of sales executives and tattoo artists.

2.3 Customers

Our customers include the young adults, adults, and celebrities based in Chicago. We will offer them a variety of tattoo designs as per their requirements.

2.4 Business Target

Our business targets to be achieved within next three years are as follows:

Company Summary

3.1 company owner.

Jerry’s Tattoo Studio is a sole proprietorship owned by Jerry Tim. Jerry is a passionate tattoo designer who has been associated with tattoo industry for more than 10 years. Jerry is well aware of all health regulations related to this precarious work and has also taken a course on ‘Bloodborne Pathogens and Cross-Contamination Prevention’ from the Toronto Tattoo School.

3.2 Why the Business is being started

Jerry is passionate about tattoo designing and is known for creating exceptionally realistic tattoos. Tattooing is what he is made for and, being experienced in this industry, he knows how to open a tattoo shop . In addition to that, he aims to make profits in this industry by providing unparalleled tattooing services.

3.3 How the Business will be started

Jerry’s Tattoo Studio will be started in downtown Chicago in a leased location which was previously used by an IT agency. The facility features an open reception space, a small office space, a waiting room, a sterilization space, three tattoo stations and a bathroom. In addition to the usual inventory, the company will procure tattoo station equipment (2 tattoo chairs, lights, mirrors, tool box, trash bins, sharps container), sterilization room equipment (autoclave,  ultrasonic unit, sterilization pouches), waiting area furniture (sofa seats, coffee table, 2 flash art binders), reception area items (a reception desk, cash register, laptop, credit card reader, phones), office equipment (phone, printer, scanner, photocopier), a digital camera, a sound system as well as tattooing supplies (sterilizers, disinfectants, antiseptics, ointments, paper products, towels, gloves, linens, thermofax, skin scribes and stencil paper). The financial experts have forecasted following costs for opening a tattoo shop :

The detailed start-up requirements are given below:

Services for customers

Before starting a tattoo shop business , you must decide what kinds of services will you offer to your customers. There are more than 35,000 tattoo parlors open in the United States and for surviving in such competitive environment, you need to offer all those services which are offered by them. If you are offering more services than it will be a big competitive advantage for you. But, in any case, you need to decide your services before you plan to open a tattoo shop .

Jerry’s Tattoo Studio will be a licensed and registered tattoo studio which will provide following services to its customers:

• Customized Tattoos: Our primary service includes designing of customized tattoos. Customers can either provide a picture of what they want or can just communicate their requirements. They can also choose a design from the set of our tattoo designs comprising of traditional, neo-traditional, realistic, watercolor, Japanese, tribal and blackwork tattoos.
• Body Piercings: A body piercing is a piercing or puncture made in the body by a needle for the purpose of inserting a piece of jewelry in the hole. Commonly pierced body parts are the ears, nose, and the belly button while there are also oral piercings which include the piercing of lip, cheek, and tongue. We will offer high-quality piercing services following all safety regulations.
• Tattoo Aftercare: We will provide tattoo aftercare and tattoo maintenance services and will also provide consultation and advice on how to take care of tattoos.
• Laser Tattoo Removal: We will also provide laser tattoo removal services for removing the permanent tattoos from the bodies of our customers.

Our customers can make a reservation with us by visiting our shop or through our official website. They can also choose a design from the set of tattoos displayed on our website.

Marketing Analysis of tattoo shop business

The most important component of an effective tattoo shop business plan is its accurate marketing analysis and a good tattoo business plan  can only be developed after this stage. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this tattoo business plan template or any other tattoo shop business plan free  available online. If you are starting on a larger scale, it is always best to seek the counsel of marketing experts for developing a good tattoo parlor business plan .

The success or failure of a business totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. Therefore, it must be considered before you think about how to start a tattoo business plan .

5.1 Market Trends

The tattoo industry adds $722 million every year in revenue to the United States and the industry is currently growing at the rate of 9.8 percent. There are more than 35,000 registered open tattoo shops  which employ more than 54,000 people. However, a unique thing about this industry is that there is no tattoo studio which possesses a lion share in the market. The tattoo industry is the sixth fastest-growing retail business in the United States and more than one-third of America’s young adults (aged 18-25) have tattoos. In short, tattoo industry has a lot of potential and can be immensely profitable provided that you plan your business successfully.

5.2 Marketing Segmentation

Our target market is the residential community based in Chicago. The community consists of people from varying backgrounds, most of which are financially stable. As per the population distribution, 40.4% of population live singly, 18.9% are females with no husband, 35.1% are married couples who are living together and 28.8% population has children under the age of 18 living with them. The median for a household income in the city was $38,625 in 2000, and the median family income was $46,748.

It is very important to analyze the market segmentation of your future customers before starting a tattoo business plan because a successful and efficient marketing strategy for business can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Young Adults: Our first target group will be the young adults between 18 and 25 years of age. According to a report by Pew Research Center, 36 percent of Americans aged 18-25 have at least one tattoo. This target group will have the biggest contribution to our revenue so our marketing strategy will be specially built to attract the young adults in Chicago.

5.2.2 Adults: Our second target group comprises of adults aged above 25 years. These adults also have tattoos but their number is comparatively less than the young adults.

5.2.3 Celebrities: The third target group comprises of celebrities such as actors, public figures, and sportsmen and women. This target group contains all important customers so it will be directly dealt by Jerry himself.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our main business targets to be achieved as milestones over the course of next three years are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

After considering the market demands and the competitive environment, we have priced our tattooing services 5 percent cheaper than that of our competitors. There is no fixed price for tattooing and the prices depend on the type of tattoo and the number of hours required to work on that. The base price will start from $75 and the hourly rate of the session will depend on the tattoo type.

After identifying the market trends, market demand, and the potential customers of the startup, the next step is to define an effective strategy to attract the potential customers. Like marketing analysis, sales strategy is also an important component and must be properly developed before thinking about how to open a tattoo shop .

6.1 Competitive Analysis

Our biggest competitive advantage will be the quality of our tattoos which will also be attractive and eye-catching. In addition to that, our second biggest competitive advantage will be our exceptional customer service. We will make sure that our customers get the best tattoo which suits their personalities. We will work with customers to search for designs that will look perfect on them. Our location is also one of our biggest competitive advantages since we will be based in downtown which is considered an ideal location to start a tattoo business .

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will emphasize on our search engine marketing efforts to ensure a strong web presence.
• We will get featured in the local news or on a certain website by a popular blogger to increase our popularity.
• We will advertise our tattoo shop in magazines, newspapers, TV stations, and social media.
• We will offer a 5% discount on our services for the first month of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Personnel plan is also an important component of a good business plan for a tattoo shop  so make sure to duly consider it before thinking about how to start a tattoo shop business plan. The personnel plan of our company is as follows.

7.1 Company Staff

Jerry will act as the General Manager of the company and will initially hire following people:

• 1 Accountant for maintaining financial and other records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 3 Tattoo Artists for tattooing the customers
• 3 Assistants for helping with day-to-day operations
• 1 Technical Assistant for managing the company’s official website and social media pages
• 2 Customer Representatives for interacting with customers and recording their orders

All the employees will be hired by following strict testing procedures and will also be trained before onboarding.

7.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the next three years. These salaries are just an estimate and are also expected to deviate but the overall expenses will be more or less the same.

Financial Plan

The financial plan covers all the expenses needed for the startup so you must develop it before you think about how to open tattoo shop . The financial plan should craft a detailed map about the cost of inventory, payroll, equipment, rent, and utilities needed for the startup and how these costs will be covered by the earned profits. It is recommended that you hire a financial expert for guiding you through all financial aspects needed to start a tattoo business .

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

Download Tattoo Shop Business Plan Sample in pdf

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OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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5 Steps for Creating a Tattoo Shop Business Plan

Creating a business plan for your tattoo shop is an important step that helps guide your planning, growth, strategy, and tactics. It’s a powerful tool that gives you clarity on your market, competition, products, services and marketing strategy.

Think of it as a tattoo mission statement — a document that states what your business does, why and for whom.

Creating a business plan for a tattoo shop is critical for other reasons. Many banks and other lenders require a business plan to secure funding. It helps you define and hone in on the target market for tattoo shops and develop tattoo shop marketing strategies .

Here are 5 steps to creating a business plan for your tattoo shop.

Table of Contents

Step 1: Understand What a Business Plan Is

A business plan is a set of documents that define your business purpose, structure, and strategies. While there are several formats you can use to create your business plan, it typically includes the following components:

• An executive summary
• An overview of your company
• Information about your products and services
• A marketing plan
• Information on company management
• Your company’s financial plan

Together, these elements provide a well-rounded perspective on what your business is and how it will succeed.

Step 2: Create an Executive Summary

What do you want? That’s the gist of the executive summary. This short statement, usually no more than half a page to a full page. Key elements in this section include:

• Business Concept : What’s the business, what products and services will be sold, what market will it serve and what is its competitive advantage?
• Financial Components : This portion lists key financial elements such as projected sales, cash flow, profits and returns on investment.
• Financial Requirements : What capital is needed to start or expand your business and how will it be used?
• Business Position : This section lists the business structure, when it was created and key personnel.

Essentially, the executive summary is a short summary of the other sections, which go into more detail.

Step 3: Detail Your Products and Services

No two tattoo shops are exactly alike. This section helps you detail the products and services of a tattoo shop you want to market. This section goes into detail about those products and services, pricing and why your tattoo shop is uniquely positioned for success when selling these products and/or services.

Step 4: Define Your Market

This is where research is going to come into play. Think of it as the opportunity and possibilities for your tattoo shop business. It’s where you can detail the following:

• Target Market : Who are the customers to whom you are seeking to sell? What are the wants and needs that your business can fulfill for them?
• Market Trends : This section illustrates unique opportunities, shifts or changes in the market, changes to your customers’ demographics or preferences, trending products or services and other insights that will influence business success.
• Market Growth : Is the market for your tattoo business growing or shrinking? Why? This section shows how your business is positioned to adapt.
• Competition : Who are your competitors? This section demonstrates who else can meet your potential customers’ needs and what you’ll do to differentiate.

Step 5: Develop a Marketing Plan

What is it going to take to get customers in the door of your tattoo shop? Defining your market is an important first step. But next comes the approach you’ll use to draw customers in. This strategy will depend on several factors — your location, the products and services you offer, and the customers you’re looking to attract.

Next, you’ll want to develop the marketing messages that will compel new and returning business. What media will you use — social media, radio, television, newspaper, sponsorships, special events, leaflets?

Creating a business plan helps get your ideas on paper and a clear vision of what your tattoo shop is all about. Your business plan should include the following:

• A clear executive summary
• Well-defined products and services
• Market analysis
• A solid marketing plan

You’ll want to protect your tattoo shop from the unexpected, too. That’s where Marine Agency Insurance comes in. Contact us today to learn how to ensure your tattoo shop has the insurance coverage it needs to protect your hard work.

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Tattoo Business Plan Template Sample Page

Thank you for viewing our Tattoo business plan template sample pages. This Tattoo business plan was written specifically for the Tattoo industry and contains a full table of contents, example text, red instructional text, and references. Use this business plan template as a basis/foundation to create your own business plan upon.

Please scroll down below to view sample pages of the exact Tattoo business plan template you will be receiving.

Or Click here to learn more about this business plan template.

•   Tattoo Business Plan Template (Microsoft Word)  –  $47.00
•   +Add Excel Worksheet (Recommended)  –  $35.00
•   +Add PowerPoint Template and 4 Funding eBooks  –  $65.00
•   +Add Business Startup, Finance, Marketing Documents 781 Templates  –  $185.00
•   +Add Operational, Employee and Policy and Procedure Templates  –  $35.00

Add these other Do-It-Yourself items as needed: (Financial worksheet in Excel is highly recommended)  

Tattoo Business Financial Worksheet in Microsoft Excel an add-on option (highly recommended) to calculate your finances. Investors love numbers and this excel worksheet will allow you to enter financial data specific to your business to produce proforma financial statements for use in your business plan. These Excel worksheets (Set-up, Start-up, Sales, Headcount, Inventory, Operating Expenses, Capital Budget, Equity & Debt, and Amortization Schedule) contain instructions, questions for you to answer, and boxes (cells) for data entry. Cells in which you are to answer questions or enter data are yellow. Purple cells contain formulas that will be calculated automatically.

Business Funding Package an add-on option. (A must have if actively seeking investment) Includes a business Microsoft PowerPoint slideshow template “Pitch Deck” to show lenders and investors your concept at a glance. It includes 12 slides with instructional text for you to insert your specific business images and information into.

This funding package also includes the Funding eBook bundle to educate you on your funding options and how to best present your business concept. These 4 eBooks guide you through individual interventions, second-party arrangements, corporate funding options, government interventions, managing business cash flow, quick start funding overview, exit strategy, common mistakes to avoid when pitching your concept, and much more.

To learn more about this Tattoo business plan template click here.

Business Startup and Raising Capital Document Templates to show investors that your business is prepared to launch. 195 Document Templates. Investors want to know you are prepared. Show them you are with these professional business documents. This 4 pack of business document templates covers includes documents such as: Business Plan Guidelines, Strategic Planning Checklist, Trend Analysis Checklist, Executive Summary Template, Market Study Outline, Business Analysis Worksheet, Board of Directors Documents, Confidentiality Agreements, General Administration, Basic Financial Checklist and much more 195 document templates in total.

Business Finance, Employment and Marketing Document Templates to show investors that you are prepared for operations and promotion. Investors want to know that you have a game plan moving forward in regards to finances, employees and marketing. This 4 pack of business document templates includes documents such as: Insurance, Investments, Investors Relations, Invoices and Billing, Loans and Borrowing, Compensation and Benefits, Contractors and Consultants, Employee Records, Employee Reference Letters, Firing and Termination, Addressing Complaints, Customer Relations, Market Analysis, Purchase orders and price quotes, Sales and Marketing Management, Affiliate Program Agreement and much more 586 document templates in total.

Business Operational Plan, Employee Handbook, and Policies and Procedures Templates:

Show your investor that you are ready to launch by completing these vital foundational documents prior to starting. They include:

Operational plan template for you to describe your business’s mission and operations, including information on your strategic content, company objectives, key performance indicators, key assumptions and risks, goals, and more.

Employee handbook template to create for your current or future employees explaining your policies and what you expect from them and what they should expect from you.

Policies and procedures template (an addition to your employee handbook) to communicate the culture of your business, your standards on employment, schedules, compensation, benefits, hiring policies, and other workplace policies to protect not just your business but also your employees.

*These are templates for you to complete as operations and employee requirements vary per business. Please view the sample pages below.

(Delivered in digital Microsoft Word format)

Click here to view more details of this Tattoo business plan template.

Thank you once again for viewing our Tattoo Business Plan Template Sample Pages. This template should best be used as a basis to create your own professional business plan with.

Unlike other on or offline business plan “software” that just inserts your information into a generic template this Tattoo business plan template was written specifically from the ground up for the Tattoo industry.

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6 business continuity plan software providers to know

Business continuity planning software can help organizations create a plan that automates time-consuming processes and accounts for critical aspects such as regulatory compliance..

• Brien Posey

Developing a business continuity plan can be an overwhelming task, particularly for larger organizations. Business continuity plan software can help ease the process.

Business continuity encompasses the processes that get an organization back to normal operations after a disruption. Depending on the industry, the amount of downtime a business experiences can result in loss of reputation or even legal action from customers. Organizations can manually create business continuity plans , but might not want to risk the possibility of human error in a critical process.

Business continuity software does more than just outline the details that need to be included in an organization's planning effort. It can help identify key risks and existing single points of failure within the organization's operations. A good business continuity plan software package can help the organization maintain regulatory compliance as well as automate some of the more time-consuming tasks associated with the planning process, such as gathering data with a business impact analysis .

The sections below outline some of the more prominent software options for risk management. While some of these options might best be described as full-blown business continuity plan software suites, others focus on specific aspects of the business continuity planning process.

The following list is based on the writer's research and professional insights into the business continuity and disaster recovery market. In choosing featured vendors, the author focused on ease of use and range of features.

This list is unranked and published in alphabetical order.

Agility Recovery

Agility Recovery specializes in helping businesses acquire the resources they need in times of crisis. This might include replacement IT hardware or fuel for generators. In addition to business continuity testing and tabletop exercises, the company also offers Agility Planner.

Agility Planner is designed to be easy to use and helps organizations create a business continuity plan. Where possible, these plans are prepopulated, using the organization's own data, all with an eye toward maintaining compliance. A built-in reporting engine makes it easy to generate reports on the organization's emergency preparedness.

Agility Recovery does not publicly disclose pricing information.

Archer Engage might best be described as a collaborative platform that is geared toward risk management. The idea is that to be effective, risk management practices must be adopted throughout the organization, and Archer Engage provides a way for stakeholders to participate in the risk management process.

Risk management is all about balancing the potential financial impact of risks against the cost of mitigating those risks . Archer Engage provides decision-makers with information about the potential economic impact of various risks as well as an analysis of risk prevention options.

Archer does not publicly disclose pricing information.

Everbridge provides business continuity planning software, but also focuses on workforce safety, IT-related disruptions, physical security and public safety.

Everbridge provides options for developing business continuity plans, particularly for retail and manufacturing. Everbridge has designed its software so that business continuity plans become part of an end-to-end protective tool revolving around an interactive dashboard that provides risk intelligence. The company also offers a mass messaging feature designed to deliver notifications to employees who are affected by an incident.

Everbridge does not publicly disclose pricing information.

Fusion Risk Management

Fusion Risk Management provides risk management software options, but also focuses on operational resilience, third-party risk management, IT and security risks, crisis and incident management, and business continuity management.

The company's business continuity management software, Fusion Framework System, works by charting all of a business's processes. This helps the software map dependencies and identify business impact tolerances . The software also enables organizations to perform what-if analysis and various exercises as a way of improving operational resiliency . Recently, Fusion Risk Management also integrated generative AI-powered assistants as an additional tool that customers can use in the resilience planning process.

Fusion Risk Management does not publicly disclose pricing information.

LogicManager

LogicManager is designed to act as a comprehensive enterprise risk management suite. Business continuity is only one of the software's core functions. The software also helps with IT governance and cybersecurity, third-party risk management, compliance, internal audit management, financial controls and HR risk management. Users can manage all these areas through a central risk management hub.

Because LogicManager is designed for enterprise use, risks can be defined on a per-location basis; for example, an organization might have one location that is especially prone to flooding. LogicManager also provides native integration with more than 500 business applications, making it easier to work with an organization's existing data.

LogicManager does not publicly disclose pricing information, but the company does offer a 90-day free trial.

Riskonnect Business Continuity Management software is designed to assist organizations with disaster readiness.

Riskonnect's software is based around a series of KPIs and enables businesses to experiment with various what-if models. Perhaps more importantly, Riskonnect detects hidden vulnerabilities that an organization has not addressed. It also automates the review, update and approval cycle. This process is critical, since without regular reviews, business continuity plans quickly become outdated.

Riskonnect does not publicly disclose pricing information.

Brien Posey is a 22-time Microsoft MVP and a commercial astronaut candidate. In his more than 30 years in IT, he has served as a lead network engineer for the U.S. Department of Defense and a network administrator for some of the largest insurance companies in America.

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‘hollywood squares’ host and broadway star peter marshall dead at 98.

LOS ANGELES — Peter Marshall, the actor and singer-turned-game show host who played straight man to the stars for 16 years on “The Hollywood Squares,” has died. He was 98.

He died Thursday of kidney failure at his home in the Encino neighborhood of Los Angeles, publicist Harlan Boll said.

Marshall helped define the form of the smooth, professional, but never-too-serious modern game show host on more than 5,000 episodes of the series that ran on NBC from 1966 to 1981.

But he was often closer to a talk show host, and the tic-tac-toe game the contestants played, while real, was all an excuse for a good time. The questions Marshall posed to regulars like Paul Lynde, George Gobel and Joan Rivers were designed to be set-ups for joke answers before the real ones followed.

“It was the easiest thing I’ve ever done in show business,” Marshall said in a 2010 interview for the Archive of American Television. “I walked in, said ‘Hello, stars,’ I read questions and laughed. And it paid very well.”

“The Hollywood Squares” would become an American cultural institution and make Marshall a household name. It would win four Daytime Emmys for outstanding game show during his run and spawned dozens of international versions and several US reboots. Not only was it a forum for such character actors as Charlie Weaver (the stage name of Cliff Arquette) and Wally Cox, but the show attracted a range of top stars as occasional guests, including Aretha Franklin, Mel Brooks, Carl Reiner, Ed Asner and Janet Leigh.

Marshall had a warm rapport with Weaver, Lynde and others, but said that Gobel, the wry comedian, actor and variety show host, held a special place, tweeting in 2021 that it’s “no secret he was my closest friend on Hollywood Squares and my absolute all-time favorite Square!”

Marshall had lived nearly an entire show business life before he took the “Squares” podium at age 40.

He had toured with big bands starting as a teenager, had been a part of two comedy teams that appeared in nightclubs and on television, appeared in movies as a contract player for Twentieth Century Fox, and had sung in several Broadway musicals when the opportunity came up after Bert Parks, who hosted the pilot, bowed out.

“I am a singer first, I am not a game show host,” Marshall told his hometown paper, the Herald-Dispatch of Huntington, West Virginia, in 2013, “that was just a freak opportunity. I had been on Broadway with Julie Harris and was going back to Broadway when I did the audition, and I thought it was a few weeks, but that turned into 16 years.”

“The Hollywood Squares” was more strait-laced when it began, but early in its run, a producer suggested they write jokes for Lynde, the ever-snarky comic actor who occupied the center square and would become as identified as Marshall with the show.

The first joke would set the template for the years that followed:

Marshall: “Paul, why do motorcyclists wear leather?”

Lynde: “Because chiffon wrinkles.”

“That changed the whole thing,” Marshall told the TV archive. “I had been a straight man. So working with comics was easy for me.”

Born Ralph Pierre LaCock in Clarksburg, West Virginia, Marshall would move around the state as a child, living in Wheeling and Huntington.

His father died when Marshall was 10, and he would live with his grandparents as his mother and sister, the actress Joanne Dru, moved to New York to pursue her career in show business. Marshall would soon join them.

At 15, he toured as a singer with the Bob Chester Orchestra. He also worked as an NBC Radio page and an usher at the Paramount Theater. He was drafted during World War II and stationed in Italy, where he made his first forays onto the airways as a DJ for Armed Forces Radio. In 1949 he formed a comedy duo with Tommy Noonan, appearing in nightclubs, in theaters and on “The Ed Sullivan Show.”

He became a movie contract player in the 1950s at Twentieth Century Fox, appearing in films including 1959’s “The Rookie” and 1961’s “Swingin’ Along.”

Major starring roles eluded him in Hollywood, but he would find them in musical theater.

He starred opposite Chita Rivera in “Bye Bye Birdie” in London’s West End in 1962 — Lynde had played a major role in the Broadway version that he would reprise in the film — and played his first starring role on Broadway in “Skyscraper” with Julie Harris in 1965.

He would also appear in Broadway versions of “High Button Shoes,” “The Music Man” and “42nd Street.”

After “The Hollywood Squares,” Marshall would host a few other short-lived game shows, but mostly resumed his career as a singing actor, starring in more than 800 performances of “La Cage Aux Folles” on Broadway and on tour, and singing in the 1983 film version of “Annie.”

He was married three times, the last to Laurie Stewart in 1989.

The couple survived a bout with COVID-19 early in 2021. He was hospitalized for several weeks.

His four kids include son Pete LaCock, a professional baseball player for the Chicago Cubs and Kansas City Royals. Marshall is also survived by daughters Suzanne and Jaime, son David, 12 grandchildren and nine great-grandchildren.

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5 chatgpt prompts to start a profitable side hustle.

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When you read about startups in the news, it’s usually some version of an overnight success story—the person who left their job to go all-in on their idea and one year later, boom: unicorn status. You rarely read about the person who maintained the steady income of their comfortable 9-5 while developing their business early mornings and late nights, and after many years, achieved a solid, slowly growing company.

It doesn’t make for a catchy headline, but a side hustle is a reliable path to entrepreneurship—it’s the chosen route for about one in three Americans, according to a recent survey . It worked for me, too. Bootstrapping with a paycheck is not only less risky, it can also result in a stronger, more sustainable business. What’s more, nowadays, AI tools like ChatGPT make it easier and more cost effective than ever.

Here, 5 ChatGPT prompts to help you start a profitable side hustle.

Clarify Your Goals

Advisers and mentors play a critical role in helping entrepreneurs understand their bigger goals. AI tools like ChatGPT can act as an additional sounding board to ensure that you’re asking the right questions as you clarify your objectives for starting a side hustle.

Here’s a prompt to get the wheels turning:

“I want to start a [description] business as a side hustle. Can you help me to identify my goals? I’d like to set at least one SMART goal and create an action plan to work towards that goal.”

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, research the market.

Let’s say you’ve come up with a great idea for a business. What now? The first step is researching the current market. That way, you can see if similar products or services exist and understand the competitive landscape. You can verify the validity of your idea.

But as I tell my mentees, the fact that there’s competition in the market doesn’t mean that you can't toss your hat in the ring. It shows the demand for your product or service. The key is figuring out how to do it better—how to meet users’ pain points better than your competitors.

Here are two prompts to help you research the market with ChatGPT:

“I would like to start a business and want to identify any potential competitors. My company will offer [description of product or service]. My target market is [describe target market]. Can you generate a list of companies who provide a similar [product or service] to my target market?”

Depending on your business idea, you may want to add geographical information to refine ChatGPT’s results.

Once ChatGPT generates a list of potential competitors, you can follow up with:

“For this list of potential competitors, can you identify any issues or problems that customers have shared about their [product or service]? Please provide a bulleted list with any issues for each company.”

Manage Your Time

One of the most common reasons people hesitate to launch a side hustle is lack of time. We all have 24 hours in a day. The only way to recapture precious minutes is to become a meticulous planner. Time block every activity throughout your day. Prioritize high-impact tasks and automate, delegate, or eliminate the rest. Carve out at least a brief window to work on your side hustle every day. According to Harvard Business Review , working in small sprints can be more effective than large chunks of time.

ChatGPT can help you to identify your high-impact tasks by creating Eisenhower matrices. In an Eisenhower Matrix, Quadrant 1 is for urgent and important tasks, Quadrant 2 is for not urgent but important tasks, Quadrant 3 is for urgent but not important tasks, and Quadrant 4 is where the neither urgent nor important tasks live—aka, the distractions and low-impact tasks that you’ll want to eliminate.

Here’s a prompt to enlist ChatGPT as your time management co-pilot:

"I’m planning to launch a side hustle business and I need help organizing my tasks using an Eisenhower Matrix. Here’s a list of tasks I need to manage: [insert list]. Can you help me categorize these tasks into the four quadrants of the Eisenhower Matrix: Urgent and Important, Not Urgent but Important, Urgent but Not Important, and Not Urgent and Not Important? Also, provide some guidance on how to prioritize and tackle each category. Please provide a visual representation of the proposed Eisenhower Matrix."

Create Customizable Templates

Nowadays, launching a business entails creating a multitude of content, from email campaigns and newsletters to sales pitches and advertising copy.

Whether or not you’re an experienced writer, ChatGPT can help you generate templates to avoid reinventing the wheel each time you draft copy. For example, you can prepare canned email responses (which can be customized before sending) to frequently asked questions. Try this prompt:

"I'm launching a new business and need help creating templates for different types of communication. Can you help me draft the following templates? [List the template types with a short description for each — for example, Email Campaign: A welcome email for new subscribers introducing them to our business and offering a discount on their first purchase]. Please include the relevant sections and content ideas for each template, and tailor the tone to be professional yet approachable."

Map Out Your Financial Plan

Whether you’re pursuing your passion or trying to earn extra cash, it’s essential to have a clear idea of your financial goals for your side hustle. At worst, you could lose money on your side business. At best, you can gain the financial freedom to leave your 9-to-5. ChatGPT can assist you in keeping an eye on the bottom line and build a solid financial plan. You can get started using the following prompt:

“I'm starting a side hustle and need help creating a financial plan. Can you guide me through the process? Specifically, I’d like help with [budgeting, cash flow management, pricing strategy, expense management, tax planning, etc.]. Please provide detailed steps to help me organize and implement this financial plan.”

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Bears to play QB Caleb Williams, starters vs. Bengals in preseason game Saturday

Coach matt eberflus opted to play williams after going through a joint practice with the bengals..

Bears coach Matt Eberflus indicated that rookie quarterback Caleb Williams will play Saturday against the Bengals.

Ashlee Rezin/Sun-Times

In a mild surprise, the Bears plan to play their starters in the preseason game Saturday against the Bengals. That would give Chicago its first up-close look at rookie quarterback Caleb Williams .

Fans should expect something they haven’t seen at Soldier Field in recent memory: an intrepid, instinctive passer capable of putting on a show. It might be merely a sample because the starters won’t play long, but it’ll be a glimpse into what teammates have seen since he arrived.

“Yeah, he’s different,” tight end Cole Kmet said flatly Thursday when asked about Williams’ passing ability compared to other quarterbacks the Bears have had the last few seasons, predominantly Justin Fields. “For sure.”

Coach Matt Eberflus didn’t specify playing time, saying only that “it depends on the ebb and flow of the game.” Kmet thinks it’ll be about one quarter. He added, “Don’t quote me on that.”

The Bears held two joint practices with the Colts last year, then both teams sat their starters in the ensuing preseason game. But after practicing with the Bengals for two hours in the rain Thursday, Eberflus wanted to see Williams keep it going.

The Bengals, by the way, will not play their starters, coach Zac Taylor said Monday.

Williams played two possessions last week against the Bills and went 4-for-7 for 95 yards in leading the Bears to two field goals. Kmet saw Williams kick it up a notch on game day compared to how he’d been in training camp.

“You could feel his confidence in the huddle and at the line of scrimmage; his cadence was great,” Kmet said. “All those things seemed to click, and you could see him figuring out things from play to play.”

He also noticed Williams was undeterred by a dicey throw to Rome Odunze early in the game, saying, “A lot of guys would be a little hesitant going forward, but he kept ripping it.”

When asked what he wanted to see from Williams against the Bengals, Eberflus said, “much of the same,” plus some better footwork under center. It’s also a good challenge because the Bengals use a 3-4 base defense as opposed to the Bears’ 4-3 that Williams faces every day and what he saw from the Bills.

He held his own against the Bengals on Thursday after linebacker Germaine Pratt intercepted his first pass in seven-on-seven work.

“He throws an interception, then he comes back,” Eberflus said.

Williams made many of the crafty throws that vaulted him to stardom at USC and wowed his teammates in training camp. He was especially sharp in a red-zone drill near the end of practice, hitting wide receiver DJ Moore in the center of the back of the end zone for a touchdown.

He later threw a brilliant pass downfield to Odunze cutting across to the right sideline. It wasn’t totally clear whom Williams was targeting as he released the ball, but Odunze raced under it at exactly the right moment for a big gain. Two plays later, Williams weaved a fastball through defenders over the middle to tight end Gerald Everett.

That’s encouraging for the Bears, too. Williams is spreading it among a strong cast of skill players — don’t forget potential Hall of Fame wide receiver Keenan Allen and Pro Bowl running back D’Andre Swift — rather than locking in on one favorite.

For the first time in years, the progress at quarterback is evident. The Bears aren’t having to spin shaky days at practice into positives like they did for Fields and Mitch Trubisky.

Williams has been choppy at times but within the expected range for a rookie. And throughout the ups and downs of camp, he has peppered in plenty of signs that show where he’s headed. Now, after months of waiting, that talent will be on display at Soldier Field.