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Writing your dissertation - structure and sections

Posted in: dissertations

dissertation design meaning

In this post, we look at the structural elements of a typical dissertation. Your department may wish you to include additional sections but the following covers all core elements you will need to work on when designing and developing your final assignment.

The table below illustrates a classic dissertation layout with approximate lengths for each section.

dissertation design meaning

Hopkins, D. and Reid, T., 2018.  The Academic Skills Handbook: Your Guid e to Success in Writing, Thinking and Communicating at University . Sage.

Your title should be clear, succinct and tell the reader exactly what your dissertation is about. If it is too vague or confusing, then it is likely your dissertation will be too vague and confusing. It is important therefore to spend time on this to ensure you get it right, and be ready to adapt to fit any changes of direction in your research or focus.

In the following examples, across a variety of subjects, you can see how the students have clearly identified the focus of their dissertation, and in some cases target a problem that they will address:

An econometric analysis of the demand for road transport within the united Kingdom from  1965 to 2000

To what extent does payment card fraud affect UK bank profitability and bank stakeholders?  Does this justify fraud prevention?

A meta-analysis of implant materials for intervertebral disc replacement and regeneration.

The role of ethnic institutions in social development; the case of Mombasa, Kenya.

Why haven’t biomass crops been adopted more widely as a source of renewable energy in the United Kingdom?

Mapping the criminal mind: Profiling and its limitation.

The Relative Effectiveness of Interferon Therapy for Chronic Hepatitis C

Under what conditions did the European Union exhibit leadership in international climate change negotiations from 1992-1997, 1997-2005 and 2005-Copenhagen respectively?

The first thing your reader will read (after the title) is your abstract. However, you need to write this last. Your abstract is a summary of the whole project, and will include aims and objectives, methods, results and conclusions. You cannot write this until you have completed your write-up.

Introduction

Your introduction should include the same elements found in most academic essay or report assignments, with the possible inclusion of research questions. The aim of the introduction is to set the scene, contextualise your research, introduce your focus topic and research questions, and tell the reader what you will be covering.  It should move from the general  and work towards the specific. You should include the following:

  • Attention-grabbing statement (a controversy, a topical issue, a contentious view, a recent problem etc)
  • Background and context
  • Introduce the topic, key theories, concepts, terms of reference, practices, (advocates and critic)
  • Introduce the problem and focus of your research
  • Set out your research question(s) (this could be set out in a separate section)
  • Your approach to answering your research questions.

Literature review

Your literature review is the section of your report where you show what is already known about the area under investigation and demonstrate the need for your particular study. This is a significant section in your dissertation (30%) and you should allow plenty of time to carry out a thorough exploration of your focus topic and use it to help you identify a specific problem and formulate your research questions.

You should approach the literature review with the critical analysis dial turned up to full volume. This is not simply a description, list, or summary  of everything you have read. Instead, it is a synthesis of your reading, and should include analysis and evaluation of readings, evidence, studies and data, cases, real world applications and views/opinions expressed.  Your supervisor is looking for this detailed critical approach in your literature review, where you unpack sources, identify strengths and weaknesses and find gaps in the research.

In other words, your literature review is your opportunity to show the reader why your paper is important and your research is significant, as it addresses the gap or on-going issue you have uncovered.

You need to tell the reader what was done. This means describing the research methods and explaining your choice. This will include information on the following:

  • Are your methods qualitative or quantitative... or both? And if so, why?
  • Who (if any) are the participants?
  • Are you analysing any documents, systems, organisations? If so what are they and why are you analysing them?
  • What did you do first, second, etc?
  • What ethical considerations are there?

It is a common style convention to write what was done rather than what you did, and write it so that someone else would be able to replicate your study.

Here you describe what you have found out. You need to identify the most significant patterns in your data, and use tables and figures to support your description. Your tables and figures are a visual representation of your findings, but remember to describe what they show in your writing. There should be no critical analysis in this part (unless you have combined results and discussion sections).

Here you show the significance of your results or findings. You critically analyse what they mean, and what the implications may be. Talk about any limitations to your study, evaluating the strengths and weaknesses of your own research, and make suggestions for further studies to build on your findings. In this section, your supervisor will expect you to dig deep into your findings and critically evaluate what they mean in relation to previous studies, theories, views and opinions.

This is a summary of your project, reminding the reader of the background to your study, your objectives, and showing how you met them. Do not include any new information that you have not discussed before.

This is the list of all the sources you have cited in your dissertation. Ensure you are consistent and follow the conventions for the particular referencing system you are using. (Note: you shouldn't include books you've read but do not appear in your dissertation).

Include any extra information that your reader may like to read. It should not be essential for your reader to read them in order to understand your dissertation. Your appendices should be labelled (e.g. Appendix A, Appendix B, etc). Examples of material for the appendices include detailed data tables (summarised in your results section), the complete version of a document you have used an extract from, etc.

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The Top 3 Types of Dissertation Research Explained

adult-student-completing-dissertation-research

Preparing for your doctoral dissertation takes serious perseverance. You’ve endured years of studies and professional development to get to this point. After sleepless nights and labor-intensive research, you’re ready to present the culmination of all of your hard work. Even with a strong base knowledge, it can be difficult — even daunting — to decide how you will begin writing.

By taking a wide-lens view of the dissertation research process , you can best assess the work you have ahead of you and any gaps in your current research strategy. Subsequently, you’ll begin to develop a timeline so you can work efficiently and cross that finish line with your degree in hand.

What Is a Dissertation?

A dissertation is a published piece of research on a novel topic in your chosen field. Students complete a dissertation as part of a doctoral or PhD program. For most students, a dissertation is the first substantive piece of academic research they will write. 

Because a dissertation becomes a published piece of academic literature that other academics may cite, students must defend it in front of a board of experts consisting of peers in their field, including professors, their advisor, and other industry experts. 

For many students, a dissertation is the first piece of research in a long career full of research. As such, it’s important to choose a topic that’s interesting and engaging.

Types of Dissertation Research

Dissertations can take on many forms, based on research and methods of presentation in front of a committee board of academics and experts in the field. Here, we’ll focus on the three main types of dissertation research to get you one step closer to earning your doctoral degree.

1. Qualitative

The first type of dissertation is known as a qualitative dissertation . A qualitative dissertation mirrors the qualitative research that a doctoral candidate would conduct throughout their studies. This type of research relies on non-numbers-based data collected through things like interviews, focus groups and participant observation. 

The decision to model your dissertation research according to the qualitative method will depend largely on the data itself that you are collecting. For example, dissertation research in the field of education or psychology may lend itself to a qualitative approach, depending on the essence of research. Within a qualitative dissertation research model, a candidate may pursue one or more of the following:

  • Case study research
  • Autoethnographies
  • Narrative research 
  • Grounded theory 

Although individual approaches may vary, qualitative dissertations usually include certain foundational characteristics. For example, the type of research conducted to develop a qualitative dissertation often follows an emergent design, meaning that the content and research strategy changes over time. Candidates also rely on research paradigms to further strategize how best to collect and relay their findings. These include critical theory, constructivism and interpretivism, to name a few. 

Because qualitative researchers integrate non-numerical data, their methods of collection often include unstructured interview, focus groups and participant observations. Of course, researchers still need rubrics from which to assess the quality of their findings, even though they won’t be numbers-based. To do so, they subject the data collected to the following criteria: dependability, transferability and validity. 

When it comes time to present their findings, doctoral candidates who produce qualitative dissertation research have several options. Some choose to include case studies, personal findings, narratives, observations and abstracts. Their presentation focuses on theoretical insights based on relevant data points. 

2. Quantitative

Quantitative dissertation research, on the other hand, focuses on the numbers. Candidates employ quantitative research methods to aggregate data that can be easily categorized and analyzed. In addition to traditional statistical analysis, quantitative research also hones specific research strategy based on the type of research questions. Quantitative candidates may also employ theory-driven research, replication-based studies and data-driven dissertations. 

When conducting research, some candidates who rely on quantitative measures focus their work on testing existing theories, while others create an original approach. To refine their approach, quantitative researchers focus on positivist or post-positivist research paradigms. Quantitative research designs focus on descriptive, experimental or relationship-based designs, to name a few. 

To collect the data itself, researchers focus on questionnaires and surveys, structured interviews and observations, data sets and laboratory-based methods. Then, once it’s time to assess the quality of the data, quantitative researchers measure their results against a set of criteria, including: reliability, internal/external validity and construct validity. Quantitative researchers have options when presenting their findings. Candidates convey their results using graphs, data, tables and analytical statements.

If you find yourself at a fork in the road deciding between an online and  in-person degree program, this infographic can help you visualize each path.

3. Mixed-Method

Many PhD candidates also use a hybrid model in which they employ both qualitative and quantitative methods of research. Mixed dissertation research models are fairly new and gaining traction. For a variety of reasons, a mixed-method approach offers candidates both versatility and credibility. It’s a more comprehensive strategy that allows for a wider capture of data with a wide range of presentation optimization. 

In the most common cases, candidates will first use quantitative methods to collect and categorize their data. Then, they’ll rely on qualitative methods to analyze that data and draw meaningful conclusions to relay to their committee panel. 

With a mixed-method approach, although you’re able to collect and analyze a more broad range of data, you run the risk of widening the scope of your dissertation research so much that you’re not able to reach succinct, sustainable conclusions. This is where it becomes critical to outline your research goals and strategy early on in the dissertation process so that the techniques you use to capture data have been thoroughly examined. 

How to Choose a Type of Dissertation Research That’s Right for You

After this overview of application and function, you may still be wondering how to go about choosing a dissertation type that’s right for you and your research proposition. In doing so, you’ll have a couple of things to consider: 

  • What are your personal motivations? 
  • What are your academic goals? 

It’s important to discern exactly what you hope to get out of your doctoral program . Of course, the presentation of your dissertation is, formally speaking, the pinnacle of your research. However, doctoral candidates must also consider:

  • Which contributions they will make to the field
  • Who they hope to collaborate with throughout their studies
  • What they hope to take away from the experience personally, professionally and academically

Personal Considerations

To discern which type of dissertation research to choose, you have to take a closer look at your learning style, work ethic and even your personality. 

Quantitative research tends to be sequential and patterned-oriented. Steps move in a logical order, so it becomes clear what the next step should be at all times. For most candidates, this makes it easier to devise a timeline and stay on track. It also keeps you from getting overwhelmed by the magnitude of research involved. You’ll be able to assess your progress and make simple adjustments to stay on target. 

On the other hand, maybe you know that your research will involve many interviews and focus groups. You anticipate that you’ll have to coordinate participants’ schedules, and this will require some flexibility. Instead of creating a rigid schedule from the get-go, allowing your research to flow in a non-linear fashion may actually help you accomplish tasks more efficiently, albeit out of order. This also allows you the personal versatility of rerouting research strategy as you collect new data that leads you down other paths. 

After examining the research you need to conduct, consider more broadly: What type of student and researcher are you? In other words, What motivates you to do your best work? 

You’ll need to make sure that your methodology is conducive to the data you’re collecting, and you also need to make sure that it aligns with your work ethic so you set yourself up for success. If jumping from one task to another will cause you extra stress, but planning ahead puts you at ease, a quantitative research method may be best, assuming the type of research allows for this. 

Professional Considerations

The skills you master while working on your dissertation will serve you well beyond the day you earn your degree. Take into account the skills you’d like to develop for your academic and professional future. In addition to the hard skills you will develop in your area of expertise, you’ll also develop soft skills that are transferable to nearly any professional or academic setting. Perhaps you want to hone your ability to strategize a timeline, gather data efficiently or draw clear conclusions about the significance of your data collection. 

If you have considerable experience with quantitative analysis, but lack an extensive qualitative research portfolio, now may be your opportunity to explore — as long as you’re willing to put in the legwork to refine your skills or work closely with your mentor to develop a strategy together. 

Academic Considerations

For many doctoral candidates who hope to pursue a professional career in the world of academia, writing your dissertation is a practice in developing general research strategies that can be applied to any academic project. 

Candidates who are unsure which dissertation type best suits their research should consider whether they will take a philosophical or theoretical approach or come up with a thesis that addresses a specific problem or idea. Narrowing down this approach can sometimes happen even before the research begins. Other times, candidates begin to refine their methods once the data begins to tell a more concrete story.

Next Step: Structuring Your Dissertation Research Schedule

Once you’ve chosen which type of dissertation research you’ll pursue, you’ve already crossed the first hurdle. The next hurdle becomes when and where to fit dedicated research time and visits with your mentor into your schedule. The busyness of day-to-day life shouldn’t prevent you from making your academic dream a reality. In fact, search for programs that assist, not impede, your path to higher levels of academic success. 

Find out more about SNU’s online and on-campus education opportunities so that no matter where you are in life, you can choose the path that’s right for you.

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What is a thesis?

What is a dissertation, getting started, staying on track.

A thesis is a long-term project that you work on over the course of a semester or a year. Theses have a very wide variety of styles and content, so we encourage you to look at prior examples and work closely with faculty to develop yours. 

Before you begin, make sure that you are familiar with the dissertation genre—what it is for and what it looks like.

Generally speaking, a dissertation’s purpose is to prove that you have the expertise necessary to fulfill your doctoral-degree requirements by showing depth of knowledge and independent thinking.

The form of a dissertation may vary by discipline. Be sure to follow the specific guidelines of your department.

  • PhD This site directs candidates to the GSAS website about dissertations , with links to checklists,  planning, formatting, acknowledgments, submission, and publishing options. There is also a link to guidelines for the prospectus . Consult with your committee chair about specific requirements and standards for your dissertation.
  • DDES This document covers planning, patent filing, submission guidelines, publishing options, formatting guidelines, sample pages, citation guidelines, and a list of common errors to avoid. There is also a link to guidelines for the prospectus .
  • Scholarly Pursuits (GSAS) This searchable booklet from Harvard GSAS is a comprehensive guide to writing dissertations, dissertation-fellowship applications, academic journal articles, and academic job documents.

Finding an original topic can be a daunting and overwhelming task. These key concepts can help you focus and save time.

Finding a topic for your thesis or dissertation should start with a research question that excites or at least interests you. A rigorous, engaging, and original project will require continuous curiosity about your topic, about your own thoughts on the topic, and about what other scholars have said on your topic. Avoid getting boxed in by thinking you know what you want to say from the beginning; let your research and your writing evolve as you explore and fine-tune your focus through constant questioning and exploration.

Get a sense of the broader picture before you narrow your focus and attempt to frame an argument. Read, skim, and otherwise familiarize yourself with what other scholars have done in areas related to your proposed topic. Briefly explore topics tangentially related to yours to broaden your perspective and increase your chance of finding a unique angle to pursue.

Critical Reading

Critical reading is the opposite of passive reading. Instead of merely reading for information to absorb, critical reading also involves careful, sustained thinking about what you are reading. This process may include analyzing the author’s motives and assumptions, asking what might be left out of the discussion, considering what you agree with or disagree with in the author’s statements and why you agree or disagree, and exploring connections or contradictions between scholarly arguments. Here is a resource to help hone your critical-reading skills:

http://writing.umn.edu/sws/assets/pdf/quicktips/criticalread.pdf

Conversation

Your thesis or dissertation will incorporate some ideas from other scholars whose work you researched. By reading critically and following your curiosity, you will develop your own ideas and claims, and these contributions are the core of your project. You will also acknowledge the work of scholars who came before you, and you must accurately and fairly attribute this work and define your place within the larger discussion. Make sure that you know how to quote, summarize, paraphrase ,  integrate , and cite secondary sources to avoid plagiarism and to show the depth and breadth of your knowledge.

A thesis is a long-term, large project that involves both research and writing; it is easy to lose focus, motivation, and momentum. Here are suggestions for achieving the result you want in the time you have.

The dissertation is probably the largest project you have undertaken, and a lot of the work is self-directed. The project can feel daunting or even overwhelming unless you break it down into manageable pieces and create a timeline for completing each smaller task. Be realistic but also challenge yourself, and be forgiving of yourself if you miss a self-imposed deadline here and there.

Your program will also have specific deadlines for different requirements, including establishing a committee, submitting a prospectus, completing the dissertation, defending the dissertation, and submitting your work. Consult your department’s website for these dates and incorporate them into the timeline for your work.

Accountability

Sometimes self-imposed deadlines do not feel urgent unless there is accountability to someone beyond yourself. To increase your motivation to complete tasks on schedule, set dates with your committee chair to submit pre-determined pieces of a chapter. You can also arrange with a fellow doctoral student to check on each other’s progress. Research and writing can be lonely, so it is also nice to share that journey with someone and support each other through the process.

Common Pitfalls

The most common challenges for students writing a dissertation are writer’s block, information-overload, and the compulsion to keep researching forever.

There are many strategies for avoiding writer’s block, such as freewriting, outlining, taking a walk, starting in the middle, and creating an ideal work environment for your particular learning style. Pay attention to what helps you and try different things until you find what works.

Efficient researching techniques are essential to avoiding information-overload. Here are a couple of resources about strategies for finding sources and quickly obtaining essential information from them.

https://owl.purdue.edu/owl/subject_specific_writing/writing_in_literature/writing_in_literature_detailed_discussion/reading_criticism.html

https://students.dartmouth.edu/academic-skills/learning-resources/learning-strategies/reading-techniques

Finally, remember that there is always more to learn and your dissertation cannot incorporate everything. Follow your curiosity but also set limits on the scope of your work. It helps to create a folder entitled “future projects” for topics and sources that interest you but that do not fit neatly into the dissertation. Also remember that future scholars will build off of your work, so leave something for them to do.

Browsing through theses and dissertations of the past can help to get a sense of your options and gain inspiration but be careful to use current guidelines and refer to your committee instead of relying on these examples for form or formatting.

DASH Digital Access to Scholarship at Harvard.

HOLLIS Harvard Library’s catalog provides access to ProQuest Dissertations & Theses Global .

MIT Architecture has a list of their graduates’ dissertations and theses.

Rhode Island School of Design has a list of their graduates’ dissertations and theses.

University of South Florida has a list of their graduates’ dissertations and theses.

Harvard GSD has a list of projects, including theses and professors’ research.

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FAQ: Research Design & Method

What is the difference between Research Design and Research Method?

Research design is a plan to answer your research question.  A research method is a strategy used to implement that plan.  Research design and methods are different but closely related, because good research design ensures that the data you obtain will help you answer your research question more effectively.

Which research method should I choose ?

It depends on your research goal.  It depends on what subjects (and who) you want to study.  Let's say you are interested in studying what makes people happy, or why some students are more conscious about recycling on campus.  To answer these questions, you need to make a decision about how to collect your data.  Most frequently used methods include:

  • Observation / Participant Observation
  • Focus Groups
  • Experiments
  • Secondary Data Analysis / Archival Study
  • Mixed Methods (combination of some of the above)

One particular method could be better suited to your research goal than others, because the data you collect from different methods will be different in quality and quantity.   For instance, surveys are usually designed to produce relatively short answers, rather than the extensive responses expected in qualitative interviews.

What other factors should I consider when choosing one method over another?

Time for data collection and analysis is something you want to consider.  An observation or interview method, so-called qualitative approach, helps you collect richer information, but it takes time.  Using a survey helps you collect more data quickly, yet it may lack details.  So, you will need to consider the time you have for research and the balance between strengths and weaknesses associated with each method (e.g., qualitative vs. quantitative).

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How to write the perfect design dissertation

Tutors and students from top design colleges share their advice.

dissertation design meaning

Studying design is about crafting a great design portfolio that will wow potential employers, right? Well, yes. But don't discount the importance of astute creative thinking, and expressing yourself eloquently through the written word. In short, your design dissertation matters.

"I don't believe that design students should be focused entirely on portfolio work," argues Myrna MacLeod , programme leader for Graphic Design at Edinburgh Napier University. "They should also be able to demonstrate an interest in the contexts that underpin their work, and the histories and connections that have informed our practice."

  • 5 top tips for graduate designers

"Think of a dissertation as an opportunity, not a burden," urges Craig Burston , Graphic and Media Design course leader at London College of Communication (LCC). "It gives us visually-minded people an opportunity to demonstrate that we too can construct arguments and distil complex notions." 

As Burston points out, this is not just an academic exercise: the power of persuasion is often key to success as a commercial designer. "Clients seek clarity, and project concepts or proposals need to be put into context," he says.

Read on to discover some top tips from leading tutors and their students for nailing your design dissertation…

01. Treat it like a design brief

"A great dissertation should be a designed artefact, and portfolio-worthy in its own right," says Burston. And like a design brief, it should be about solving a problem: "Make sure it has clearly stated aims, strong focus, and doesn't lack opinion or rhetoric," he adds.

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"The value of a designed dissertation as a portfolio piece is that it's a holistic view of the individual," agrees Sarah James , senior lecturer in Visual Communication at Arts University Bournemouth (AUB). 

"It shows, type, editorial, research and aesthetic skill, as well as the personal interests and convictions of the individual."

For her AUB dissertation on responsive type, Maarit Koobas conducted an extensive research process

James identifies AUB student Maarit Koobas , who investigated responsive type in both her dissertation and final project, as a particularly strong example of this. "Her design version was one of the most authentic, restrained and elegantly expressive I have ever received," she enthuses.

Koobas conducted a huge amount of initial research into both the contexts in which responsive type can be seen – such as advertising, product design, science and material cultures – and the theories behind its analysis, including semiotics, philosophy and politics. "Creating and analysing ideas, before they end up in your portfolio, is what design is all about," argues Koobas.

  • 5 must-read books for design students

02. Write about your passion

"To develop essay questions, AUB students are asked to consider what they love, hate or are puzzled by in their practice – essentially, what moves them," says James. 

"A poor dissertation is inauthentically chosen for ease as opposed to interest," she adds. "It rambles and blusters, using complex language to mask insufficient research." 

"You can tell a mile off when the writer isn't interested," agrees Burston. "How can you expect the reader to care about it if you don't? Write about something that reflects your interests, focus and direction. I've read fascinating dissertations on topics as diverse as patterns in nature, and Brutalist car parks. Make me interested in what interests you."

Research by Napier graduate Fiona Winchester on typography in graphic novels

For Edinburgh Napier graduate Fiona Winchester , this topic turned out to be typography in graphic novels. "I love reading them, but I think people still don't take them seriously as an art form, which is a shame," she says. For her dissertation, she conducted qualitative interviews using modified pages with and without imagery (shown above). 

Her advice is simple: "Narrow down your idea to be as precise as possible. The smaller your question, the easier it is to research and try to answer it."

If you're struggling to get the ball rolling on the actual writing process, Winchester advocates starting with whichever bit you have ideas for. "If you're stuck, it's so much easier to write in whatever order it comes to you, and then edit it into a dissertation, than to try write straight through from beginning to end," she insists.

03. Don't be afraid to talk to people

"I always think my students get the most out of the new streams of knowledge they find from talking to people," says McLeod. "It breaks down barriers and allows them to find answers to problems. Hopefully they will adopt that approach when designing for people also."

In some cases, this can involve interviewing your design heroes. "Students are very surprised when they send a question to Stefan Sagmeister , Milton Glaser or Michael Wolff and they reply with the most precious nugget of knowledge," smiles McLeod. 

But remember: it's your dissertation, so don't get lazy and expect your interview subject to do all the heavy lifting.

Kaori Toh's CSM dissertation on Mapping as a Creative Agency: Revelations and Speculations in the Age of Infrastructure

In other cases, it could be as simple as asking friends or family to help proofread. "It is quite daunting writing such a large body of text," admits Kaori Toh , a recent graduate from Central Saint Martins, whose dissertation explored the politics of design and technology.

"I often felt I'd get lost in all that text and research," she confesses. "Therefore, I would often send my drafts to a couple of friends to have them look through, and keep my writing cohesive."

04. Reflect on your design practice 

Most of all, dissertations are an opportunity to reflect on, and develop, your creative process as a designer. "Ultimately, it's your job to make your work relevant and credible, and the dissertation helps you learn how to do this," adds Burston. 

Of course, writing doesn't always come easily to visually minded people – and Burston highlights the fact that dyslexia is not uncommon amongst designers. 

"You're not on your own – in our profession, quite the opposite in fact – so do seek academic support, and just enjoy thinking and writing about 'stuff' that informs your practice," is his advice.

Entitled New Faces, Tom Baber's thesis at LCC discusses the craft of type design in the 21st century, inspired by his own experience creating a working typeface: Elephant Grotesk

One of Burston's stand-out students from this year, Tom Baber , welcomed support from the university to help with his dyslexia. Baber's dissertation focused on type design, and particularly the extent to which the longwinded design process is worth the effort, compared to using an existing typeface.

"I saw it as an opportunity to approach other type designers and see what they thought. Turns out I'm not the first to ask the question," he smiles. "Writing my dissertation helped me change from a 'maker' mentality to a 'designer' mentality, and be more critical of my ideas."

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What is a Dissertation? 

Many graduate students begin writing their dissertations with very little clarity about what they need to accomplish. They plunge in furiously, hoping to grit it out, and the dissertation can start to feel like an albatross instead of a tool that is helping them become the scholar they want to be. 

A dissertation, sometimes referred to as a thesis, is a scholarly product representing the culmination of a graduate student’s degree. It demonstrates your ability to conduct research independently and, thus, is often conducted with minimal supervision. For this reason, many graduate students get “stuck” questioning their decisions and spinning their wheels in rounds of revision.

Understanding exactly what a dissertation  is  can help you normalize your expectations and create a realistic timeline for completing each chapter. This guide is meant to help you understand the components of a traditional five-chapter dissertation. 

Keep reading, or click here to watch the video version. 

Let’s begin with the dissertation proposal.

Dissertation Proposal

In the dissertation proposal, you are justifying; you are arguing the need for your research using evidence to support your argument and decisions. Each chapter in the proposal functions in a different way to support your argument and communicate the plan for your research. 

The introduction, referred to as  Chapter 1 , presents the problem to be investigated. There are several sections of related material in this chapter. These sections include the purpose statement, research questions and hypotheses, problem statement , background and significance to the problem, theoretical or conceptual framework, and definitions of key terms. While many universities require students to write this chapter first, we recommend writing your literature review before embarking on the introductory chapter. After all, how can you argue for the need for your research if you are not intimately familiar with what other researchers have discovered on your topic? 

The literature review, referred to as  Chapter 2 , is an in-depth critical analysis and synthesis of the extant literature on your topic. By analyzing the extant literature, you situate your research in the scholarly discourse — you identify trends and issues, controversies, and gaps in knowledge that demonstrate that further research is needed. The literature review is often the most challenging chapter of the dissertation proposal because it requires a multitude of complex reading and writing skills – critically reading, annotating, critiquing, analyzing, synthesizing, and more. 

The methodology chapter, referred to as  Chapter 3,  describes the methods and analytical steps you will take to conduct your study. The methodology you choose is also a representation of how you view the problem – through a qualitative or quantitative lens. As the architect of your study, you must justify your methodological decisions. You will also need to describe how you will recruit participants by detailing your sampling strategy and recruitment steps. Data collection methods and analytical processes must also be included – in enough detail so another researcher can replicate your study. 

Once you have successfully defended your proposal, you will submit your study for human ethics approval. Once approval is granted, you will begin collecting data.

Results and Conclusions

After data collection, you write  the contribution  – or the final two chapters of your dissertation, Chapters 4 and 5. 

In your results (quant) or findings (qualitative) chapter, often referred to as  Chapter 4 , you simply tell readers what you found in response to your research questions. The structure of Chapter 4 depends on your chosen methodology and research design. For example, a quantitative study may be structured according to each research question. A qualitative study may be structured according to themes. It is essential to review previously published dissertations with similar research designs to understand how to structure Chapter 4. 

Chapter 5 is perhaps the most important chapter in the dissertation manuscript because it presents the researcher’s contribution to the body of knowledge. Chapter 5 typically begins with a summary of the essential points made in the original research proposal, and includes why the topic is important and how the study was designed to contribute to the understanding of the topic. The remainder of the chapter contains a summary of the overall study, a summary of the findings and conclusions, recommendations for future research and practice, and a final section on implications derived from the study. This is where you come into your own as a researcher and become one of the voices in the scholarly discourse. 

If you are struggling with any of these components of your dissertation, check out our events page for upcoming workshops, bootcamps, and free webinars.

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  • Descriptive Research Design | Definition, Methods & Examples

Descriptive Research Design | Definition, Methods & Examples

Published on 5 May 2022 by Shona McCombes . Revised on 10 October 2022.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when , and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when, and where it happens.

  • How has the London housing market changed over the past 20 years?
  • Do customers of company X prefer product Y or product Z?
  • What are the main genetic, behavioural, and morphological differences between European wildcats and domestic cats?
  • What are the most popular online news sources among under-18s?
  • How prevalent is disease A in population B?

Prevent plagiarism, run a free check.

Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages, and patterns. Common uses of surveys include:

  • Describing the demographics of a country or region
  • Gauging public opinion on political and social topics
  • Evaluating satisfaction with a company’s products or an organisation’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social, and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models, or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event, or organisation). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalisable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. (2022, October 10). Descriptive Research Design | Definition, Methods & Examples. Scribbr. Retrieved 9 September 2024, from https://www.scribbr.co.uk/research-methods/descriptive-research-design/

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Home » Descriptive Research Design – Types, Methods and Examples

Descriptive Research Design – Types, Methods and Examples

Table of Contents

Descriptive Research Design

Descriptive Research Design

Definition:

Descriptive research design is a type of research methodology that aims to describe or document the characteristics, behaviors, attitudes, opinions, or perceptions of a group or population being studied.

Descriptive research design does not attempt to establish cause-and-effect relationships between variables or make predictions about future outcomes. Instead, it focuses on providing a detailed and accurate representation of the data collected, which can be useful for generating hypotheses, exploring trends, and identifying patterns in the data.

Types of Descriptive Research Design

Types of Descriptive Research Design are as follows:

Cross-sectional Study

This involves collecting data at a single point in time from a sample or population to describe their characteristics or behaviors. For example, a researcher may conduct a cross-sectional study to investigate the prevalence of certain health conditions among a population, or to describe the attitudes and beliefs of a particular group.

Longitudinal Study

This involves collecting data over an extended period of time, often through repeated observations or surveys of the same group or population. Longitudinal studies can be used to track changes in attitudes, behaviors, or outcomes over time, or to investigate the effects of interventions or treatments.

This involves an in-depth examination of a single individual, group, or situation to gain a detailed understanding of its characteristics or dynamics. Case studies are often used in psychology, sociology, and business to explore complex phenomena or to generate hypotheses for further research.

Survey Research

This involves collecting data from a sample or population through standardized questionnaires or interviews. Surveys can be used to describe attitudes, opinions, behaviors, or demographic characteristics of a group, and can be conducted in person, by phone, or online.

Observational Research

This involves observing and documenting the behavior or interactions of individuals or groups in a natural or controlled setting. Observational studies can be used to describe social, cultural, or environmental phenomena, or to investigate the effects of interventions or treatments.

Correlational Research

This involves examining the relationships between two or more variables to describe their patterns or associations. Correlational studies can be used to identify potential causal relationships or to explore the strength and direction of relationships between variables.

Data Analysis Methods

Descriptive research design data analysis methods depend on the type of data collected and the research question being addressed. Here are some common methods of data analysis for descriptive research:

Descriptive Statistics

This method involves analyzing data to summarize and describe the key features of a sample or population. Descriptive statistics can include measures of central tendency (e.g., mean, median, mode) and measures of variability (e.g., range, standard deviation).

Cross-tabulation

This method involves analyzing data by creating a table that shows the frequency of two or more variables together. Cross-tabulation can help identify patterns or relationships between variables.

Content Analysis

This method involves analyzing qualitative data (e.g., text, images, audio) to identify themes, patterns, or trends. Content analysis can be used to describe the characteristics of a sample or population, or to identify factors that influence attitudes or behaviors.

Qualitative Coding

This method involves analyzing qualitative data by assigning codes to segments of data based on their meaning or content. Qualitative coding can be used to identify common themes, patterns, or categories within the data.

Visualization

This method involves creating graphs or charts to represent data visually. Visualization can help identify patterns or relationships between variables and make it easier to communicate findings to others.

Comparative Analysis

This method involves comparing data across different groups or time periods to identify similarities and differences. Comparative analysis can help describe changes in attitudes or behaviors over time or differences between subgroups within a population.

Applications of Descriptive Research Design

Descriptive research design has numerous applications in various fields. Some of the common applications of descriptive research design are:

  • Market research: Descriptive research design is widely used in market research to understand consumer preferences, behavior, and attitudes. This helps companies to develop new products and services, improve marketing strategies, and increase customer satisfaction.
  • Health research: Descriptive research design is used in health research to describe the prevalence and distribution of a disease or health condition in a population. This helps healthcare providers to develop prevention and treatment strategies.
  • Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs. This helps educators to improve teaching methods and develop effective educational programs.
  • Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs. This helps researchers to understand social behavior and develop effective policies.
  • Public opinion research: Descriptive research design is used in public opinion research to understand the opinions and attitudes of the general public on various issues. This helps policymakers to develop effective policies that are aligned with public opinion.
  • Environmental research: Descriptive research design is used in environmental research to describe the environmental conditions of a particular region or ecosystem. This helps policymakers and environmentalists to develop effective conservation and preservation strategies.

Descriptive Research Design Examples

Here are some real-time examples of descriptive research designs:

  • A restaurant chain wants to understand the demographics and attitudes of its customers. They conduct a survey asking customers about their age, gender, income, frequency of visits, favorite menu items, and overall satisfaction. The survey data is analyzed using descriptive statistics and cross-tabulation to describe the characteristics of their customer base.
  • A medical researcher wants to describe the prevalence and risk factors of a particular disease in a population. They conduct a cross-sectional study in which they collect data from a sample of individuals using a standardized questionnaire. The data is analyzed using descriptive statistics and cross-tabulation to identify patterns in the prevalence and risk factors of the disease.
  • An education researcher wants to describe the learning outcomes of students in a particular school district. They collect test scores from a representative sample of students in the district and use descriptive statistics to calculate the mean, median, and standard deviation of the scores. They also create visualizations such as histograms and box plots to show the distribution of scores.
  • A marketing team wants to understand the attitudes and behaviors of consumers towards a new product. They conduct a series of focus groups and use qualitative coding to identify common themes and patterns in the data. They also create visualizations such as word clouds to show the most frequently mentioned topics.
  • An environmental scientist wants to describe the biodiversity of a particular ecosystem. They conduct an observational study in which they collect data on the species and abundance of plants and animals in the ecosystem. The data is analyzed using descriptive statistics to describe the diversity and richness of the ecosystem.

How to Conduct Descriptive Research Design

To conduct a descriptive research design, you can follow these general steps:

  • Define your research question: Clearly define the research question or problem that you want to address. Your research question should be specific and focused to guide your data collection and analysis.
  • Choose your research method: Select the most appropriate research method for your research question. As discussed earlier, common research methods for descriptive research include surveys, case studies, observational studies, cross-sectional studies, and longitudinal studies.
  • Design your study: Plan the details of your study, including the sampling strategy, data collection methods, and data analysis plan. Determine the sample size and sampling method, decide on the data collection tools (such as questionnaires, interviews, or observations), and outline your data analysis plan.
  • Collect data: Collect data from your sample or population using the data collection tools you have chosen. Ensure that you follow ethical guidelines for research and obtain informed consent from participants.
  • Analyze data: Use appropriate statistical or qualitative analysis methods to analyze your data. As discussed earlier, common data analysis methods for descriptive research include descriptive statistics, cross-tabulation, content analysis, qualitative coding, visualization, and comparative analysis.
  • I nterpret results: Interpret your findings in light of your research question and objectives. Identify patterns, trends, and relationships in the data, and describe the characteristics of your sample or population.
  • Draw conclusions and report results: Draw conclusions based on your analysis and interpretation of the data. Report your results in a clear and concise manner, using appropriate tables, graphs, or figures to present your findings. Ensure that your report follows accepted research standards and guidelines.

When to Use Descriptive Research Design

Descriptive research design is used in situations where the researcher wants to describe a population or phenomenon in detail. It is used to gather information about the current status or condition of a group or phenomenon without making any causal inferences. Descriptive research design is useful in the following situations:

  • Exploratory research: Descriptive research design is often used in exploratory research to gain an initial understanding of a phenomenon or population.
  • Identifying trends: Descriptive research design can be used to identify trends or patterns in a population, such as changes in consumer behavior or attitudes over time.
  • Market research: Descriptive research design is commonly used in market research to understand consumer preferences, behavior, and attitudes.
  • Health research: Descriptive research design is useful in health research to describe the prevalence and distribution of a disease or health condition in a population.
  • Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs.
  • Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs.

Purpose of Descriptive Research Design

The main purpose of descriptive research design is to describe and measure the characteristics of a population or phenomenon in a systematic and objective manner. It involves collecting data that describe the current status or condition of the population or phenomenon of interest, without manipulating or altering any variables.

The purpose of descriptive research design can be summarized as follows:

  • To provide an accurate description of a population or phenomenon: Descriptive research design aims to provide a comprehensive and accurate description of a population or phenomenon of interest. This can help researchers to develop a better understanding of the characteristics of the population or phenomenon.
  • To identify trends and patterns: Descriptive research design can help researchers to identify trends and patterns in the data, such as changes in behavior or attitudes over time. This can be useful for making predictions and developing strategies.
  • To generate hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
  • To establish a baseline: Descriptive research design can establish a baseline or starting point for future research. This can be useful for comparing data from different time periods or populations.

Characteristics of Descriptive Research Design

Descriptive research design has several key characteristics that distinguish it from other research designs. Some of the main characteristics of descriptive research design are:

  • Objective : Descriptive research design is objective in nature, which means that it focuses on collecting factual and accurate data without any personal bias. The researcher aims to report the data objectively without any personal interpretation.
  • Non-experimental: Descriptive research design is non-experimental, which means that the researcher does not manipulate any variables. The researcher simply observes and records the behavior or characteristics of the population or phenomenon of interest.
  • Quantitative : Descriptive research design is quantitative in nature, which means that it involves collecting numerical data that can be analyzed using statistical techniques. This helps to provide a more precise and accurate description of the population or phenomenon.
  • Cross-sectional: Descriptive research design is often cross-sectional, which means that the data is collected at a single point in time. This can be useful for understanding the current state of the population or phenomenon, but it may not provide information about changes over time.
  • Large sample size: Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
  • Systematic and structured: Descriptive research design involves a systematic and structured approach to data collection, which helps to ensure that the data is accurate and reliable. This involves using standardized procedures for data collection, such as surveys, questionnaires, or observation checklists.

Advantages of Descriptive Research Design

Descriptive research design has several advantages that make it a popular choice for researchers. Some of the main advantages of descriptive research design are:

  • Provides an accurate description: Descriptive research design is focused on accurately describing the characteristics of a population or phenomenon. This can help researchers to develop a better understanding of the subject of interest.
  • Easy to conduct: Descriptive research design is relatively easy to conduct and requires minimal resources compared to other research designs. It can be conducted quickly and efficiently, and data can be collected through surveys, questionnaires, or observations.
  • Useful for generating hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
  • Large sample size : Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
  • Can be used to monitor changes : Descriptive research design can be used to monitor changes over time in a population or phenomenon. This can be useful for identifying trends and patterns, and for making predictions about future behavior or attitudes.
  • Can be used in a variety of fields : Descriptive research design can be used in a variety of fields, including social sciences, healthcare, business, and education.

Limitation of Descriptive Research Design

Descriptive research design also has some limitations that researchers should consider before using this design. Some of the main limitations of descriptive research design are:

  • Cannot establish cause and effect: Descriptive research design cannot establish cause and effect relationships between variables. It only provides a description of the characteristics of the population or phenomenon of interest.
  • Limited generalizability: The results of a descriptive study may not be generalizable to other populations or situations. This is because descriptive research design often involves a specific sample or situation, which may not be representative of the broader population.
  • Potential for bias: Descriptive research design can be subject to bias, particularly if the researcher is not objective in their data collection or interpretation. This can lead to inaccurate or incomplete descriptions of the population or phenomenon of interest.
  • Limited depth: Descriptive research design may provide a superficial description of the population or phenomenon of interest. It does not delve into the underlying causes or mechanisms behind the observed behavior or characteristics.
  • Limited utility for theory development: Descriptive research design may not be useful for developing theories about the relationship between variables. It only provides a description of the variables themselves.
  • Relies on self-report data: Descriptive research design often relies on self-report data, such as surveys or questionnaires. This type of data may be subject to biases, such as social desirability bias or recall bias.

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"INTELLIGENT DESIGN," NATURAL DESIGN, AND THE PROBLEM OF MEANING IN THE NATURAL WORLD

Pollack, Robert

In "Intelligent Design, Natural Design, and the Problem of Meaning in the Natural World," Robert Pollack explores the debate between the concepts of intelligent design and natural design. He critiques intelligent design as a belief system that distracts from the real challenges and responsibilities humans face in addressing suffering and injustice in the world. Pollack contrasts this with natural design, which acknowledges the absence of inherent meaning or purpose in the natural world but also provides a basis for ethical action. He argues that while science may reveal the mechanisms of life, it is up to individuals to imbue their actions with meaning through moral choices.

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Methodology

  • Descriptive Research | Definition, Types, Methods & Examples

Descriptive Research | Definition, Types, Methods & Examples

Published on May 15, 2019 by Shona McCombes . Revised on June 22, 2023.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods, other interesting articles.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when and where it happens.

Descriptive research question examples

  • How has the Amsterdam housing market changed over the past 20 years?
  • Do customers of company X prefer product X or product Y?
  • What are the main genetic, behavioural and morphological differences between European wildcats and domestic cats?
  • What are the most popular online news sources among under-18s?
  • How prevalent is disease A in population B?

Prevent plagiarism. Run a free check.

Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analyzed for frequencies, averages and patterns. Common uses of surveys include:

  • Describing the demographics of a country or region
  • Gauging public opinion on political and social topics
  • Evaluating satisfaction with a company’s products or an organization’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event or organization). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalizable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Quantitative research
  • Ecological validity

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

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McCombes, S. (2023, June 22). Descriptive Research | Definition, Types, Methods & Examples. Scribbr. Retrieved September 15, 2024, from https://www.scribbr.com/methodology/descriptive-research/

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    Research design is a plan to answer your research question. A research method is a strategy used to implement that plan. Research design and methods are different but closely related, because good research design ensures that the data you obtain will help you answer your research question more effectively.

  15. Dissertation

    Dissertation. Definition: Dissertation is a lengthy and detailed academic document that presents the results of original research on a specific topic or question. It is usually required as a final project for a doctoral degree or a master's degree. ... Using a randomized controlled trial design, the study will compare the academic performance ...

  16. Research Design

    This will guide your research design and help you select appropriate methods. Select a research design: There are many different research designs to choose from, including experimental, survey, case study, and qualitative designs. Choose a design that best fits your research question and objectives.

  17. How to write the perfect design dissertation

    01. Treat it like a design brief. "A great dissertation should be a designed artefact, and portfolio-worthy in its own right," says Burston. And like a design brief, it should be about solving a problem: "Make sure it has clearly stated aims, strong focus, and doesn't lack opinion or rhetoric," he adds. Best laptops for graphic design.

  18. What is a Dissertation?

    A dissertation, sometimes referred to as a thesis, is a scholarly product representing the culmination of a graduate student's degree. It demonstrates your ability to conduct research independently and, thus, is often conducted with minimal supervision. For this reason, many graduate students get "stuck" questioning their decisions and ...

  19. How to Write a Dissertation or Thesis Proposal

    A dissertation prospectus or proposal describes what or who you plan to research for your dissertation. It delves into why, when, where, and how you will do your research, as well as helps you choose a type of research to pursue. You should also determine whether you plan to pursue qualitative or quantitative methods and what your research design will look like.

  20. Descriptive Research Design

    Descriptive research methods. Descriptive research is usually defined as a type of quantitative research, though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable.. Surveys. Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages ...

  21. Descriptive Research Design

    Descriptive research design has several key characteristics that distinguish it from other research designs. Some of the main characteristics of descriptive research design are: Objective: Descriptive research design is objective in nature, which means that it focuses on collecting factual and accurate data without any personal bias. The ...

  22. How to Write a Thesis or Dissertation Introduction

    Overview of the structure. To help guide your reader, end your introduction with an outline of the structure of the thesis or dissertation to follow. Share a brief summary of each chapter, clearly showing how each contributes to your central aims. However, be careful to keep this overview concise: 1-2 sentences should be enough.

  23. "Intelligent Design," Natural Design, and The Problem of Meaning in The

    In "Intelligent Design, Natural Design, and the Problem of Meaning in the Natural World," Robert Pollack explores the debate between the concepts of intelligent design and natural design. He critiques intelligent design as a belief system that distracts from the real challenges and responsibilities humans face in addressing suffering and injustice in the world. Pollack contrasts this with ...

  24. Descriptive Research

    Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables. Unlike in experimental research, the researcher does ...