thesis about affiliate marketing

• DOI: 10.1362/146934717X14909733966092
• Corpus ID: 67851114

Affiliate marketing: An overview and analysis of emerging literature

• Yogesh Kumar Dwivedi
• Published 2017
• The Marketing Review

Tables from this paper

43 Citations

Affiliate marketing in smes: the moderating effect of developmental culture, factors influencing the intention to use affiliate marketing: a conceptual analysis, prospects for the indian affiliate marketing industry: growth of affiliate programs and channels, exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector, network and revenue analysis of an affiliate marketing program in the travel industry, the effect of affiliate programs and consumer behavior on profit margins: the mediating role of customer acquisition cost (cac) and customer loyalty, how digital marketing evolved over time: a bibliometric analysis on scopus database, setting the future of digital and social media marketing research: perspectives and research propositions, network and revenue of the clube hurb affiliate marketing program: a story of two tales, social media research in the context of emerging markets, 28 references, strategic affiliate marketing, affiliate marketing and its impact on e‐commerce.

• Highly Influential

Affiliate Marketing in Tourism

Affiliate marketing: the case of online content providers in bangladesh.

• 12 Excerpts

Unintended consequences in the evolution of affiliate marketing networks: a complexity approach

Affiliate internet marketing: concept and application analysis.

• 14 Excerpts

Governance Mechanisms in Internet-Based Affiliate Marketing Programs in Spain

Affiliate marketing's future in india, affiliated marketing.

• 11 Excerpts

How Will Online Affiliate Marketing Networks Impact Search Engine Rankings

Related papers.

Showing 1 through 3 of 0 Related Papers

A Study on Consumer Attitude towards Affiliate Marketing for E-Business

International Journal of Innovative Research in Engineering & Management (IJIREM) ISSN: 2350-0557, Volume-7, Issue-4, July 2020

5 Pages Posted: 18 Nov 2020

Tamazzer HARAHARVI

Amity Global Business School

Prof. Afreen Nasabi

Affiliation not provided to ssrn.

Date Written: 2020

The rapid development of affiliate marketing, a performance-based internet marketing practice, in the ongoing years, has made a serious market. The purpose of this study was to find approaches to improve the affiliate program. The undertaking distinguishes the fundamental components of an effective offshoot program. In view of the writing, the requirements of members and the various segments of a partner program were depicted. The association between the need and segments filled in as a hypothetical structure to respond to the exploration questions. The venture portrays the Consumer Attitude towards Affiliate. The essential target is to examine the effect of subsidiary showcasing on buyer conduct regarding E-Commerce. Numerous decision and dichotomous inquiries have been intended to gather reasonable reactions from 205 respondents. The information gathered has been broke down through factual instruments, for example, SPSS and MS Excel. In view of the perceptions made in the study, suggestions on the best way to improve the affiliate program are given. Proposals on subjects for additional examination were likewise added to the work.

Keywords: Affiliate Marketing, Ecommerce, Consumer Attitude, Web-Advertising, Advertiser, Publisher, and Consumer

Suggested Citation: Suggested Citation

Tamazzer HARAHARVI (Contact Author)

Amity global business school ( email ).

601, Metro Towers Vijay Nagar Indore, Uttar Pradesh 452010 India

Do you have a job opening that you would like to promote on SSRN?

Paper statistics, related ejournals, software engineering ejournal.

Subscribe to this fee journal for more curated articles on this topic

Decision-Making in Economics & Finance eJournal

Electrical engineering ejournal, industrial & manufacturing engineering ejournal, mechanical engineering ejournal, materials engineering ejournal.

Digitala Vetenskapliga Arkivet

• Affiliate marketing: perspective of content providers
• CSV all metadata
• CSV all metadata version 2
• modern-language-association-8th-edition
• Other style
• Other locale

Benediktova, Barbora

Nevosad, lukas, abstract [en].

This thesis depicts how content providers (aka publishers or affiliates) use affiliate marketing, a performance oriented internet marketing. Three different content providers were interviewed in order to find out detailed information about their usage of affiliate marketing. The thesis identifies main advantages and disadvantages of affiliate marketing for content providers and specifies conditions, under which affiliate marketing is more beneficial than other types of online advertising. Moreover, the process of selecting affiliate marketing program by content providers is described. This paper concludes in a model of a typical affiliate marketing usage. Furthermore, the work proposes using different terminology for content providers, because it was found out that the term content provider does not cover all aspects of the business any more, as affiliate marketing can even be used without providing any content. Finally, recommendations for companies, that are planning to start a new affiliate program, are also added and the work suggests several topics for further research in this field.

Place, publisher, year, edition, pages

Keywords [en], keywords [sv], identifiers, subject / course, educational program, wahlberg, rickard, open access in diva, file information, search outside of diva, altmetric score.

• På svenska
•   Ammattikorkeakoulut
• Tampereen ammattikorkeakoulu
• Opinnäytetyöt (Avoin kokoelma)
• Näytä viite

Affiliate marketing campaign with social media micro-influencers

Delkamp, morgan (2018).

Avaa tiedosto

Tiivistelmä, selaa kokoelmaa, henkilökunnalle.

Thesis (Ph.D)

A grounded theory of affiliate marketing performance measurement in the tourism and hospitality context.

Although the measurement of offline and online marketing is extensively researched, the area of online performance measurement still presents a number of unaddressed gaps, such as fragmented research and predominance of practitioner-driven measurement approaches. With a focus on affiliate marketing in tourism and hospitality, this thesis addressed these gaps and evaluates the effectiveness of practitioner-led online performance assessment. More precisely, the study explores a potential shift in affiliate marketing measurement practices, and develops a theory of affiliate marketing performances measurement in tourism and hospitality. Relying on a grounded theory research strategy, the work undertakes qualitative analysis of 72 online forum discussions, 37 interviews and 40 questionnaires with the major affiliate marketing stakeholder groups from the tourism and hospitality industry - merchants, affiliates, affiliate networks and affiliate agencies. The findings of the thesis add value to both theory and practice. The theoretical contribution of the research is twofold. First, the work furthers the broader marketing theory and in particular the distribution and promotion literature by exploring an under-researched online marketing channel - affiliate marketing - that can be employed for both promotion and distribution purposes. The study provides a detailed description of an affiliate marketing ecosystem and defines the key affiliate marketing constructs. Second, the work contributes to the performance measurement research by developing a substantiative theory of affiliate marketing performance measurement in tourism and hospitality. From the practitioner perspective, the work brings value by proposing a change in existing performance measurement practices and offering a process-oriented model of performance measurement in affiliate marketing, which details the phases and steps that managers can undertake in assessing performance. To further the findings, future research can explore the applicability of the proposed model to other industry sectors and online channels, and can develop the proposed substantive theory to a formal theory by employing other research methods, for example case studies and action research.

Links to resources

The full text of these resource are only available to Oxford Brookes staff and students. Please login to RADAR if you are a student or member of staff

Attached files

Mariussen, A

Oxford Brookes departments

Department of Marketing Faculty of Business

© Mariussen, A Published by Oxford Brookes University All rights reserved. Copyright © and Moral Rights for this thesis are retained by the author and/or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

• Owner: Unknown user
• Collection: eTheses
• Version: 1 ( show all )
• Status: Live
• Views (since Sept 2022): 1,375
• Login to RADAR
• Oxford Brookes Research
• Student Research
• Learning and Teaching
• Special Collections and Archives
• About RADAR
• Accessibility

Affiliate marketing: An overview and analysis of emerging literature

Buy article:.

$20.47 + tax ( Refund Policy )

Pressing the buy now button more than once may result in multiple purchases

Authors: Dwivedi, Yogesh K. ;  Rana, Nripendra P. ;  Alryalat, Mohammad Abdallah Ali

Source: The Marketing Review , Volume 17, Number 1, Spring 2017, pp. 33-50(18)

Publisher: Westburn Publishers Ltd

DOI: https://doi.org/10.1362/146934717X14909733966092

• < previous article
• view table of contents
• next article >
• Supplementary Data
• Suggestions

Keywords: ADVERTISING ; AFFILIATE ; AFFILIATE MARKETING ; LITERATURE REVIEW ; MARKETING

Document Type: Research Article

Publication date: March 1, 2017

• Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.
• Editorial Board
• Information for Authors
• Terms & Conditions
• Aims & Scope
• Ingenta Connect is not responsible for the content or availability of external websites
• Activate personal subscription
• Ingenta Connect
• Ingenta DOI
• Latest TOC RSS Feed
• Recent Issues RSS Feed
• © Get Permissions
• Accessibility

Share Content

• Free content
• Partial Free content
• New content
• Open access content
• Partial Open access content
• Subscribed content
• Partial Subscribed content
• Free trial content

• Bibliography
• More Referencing guides Blog Automated transliteration Relevant bibliographies by topics
• Automated transliteration
• Relevant bibliographies by topics
• Referencing guides

5 Examples of Successful Affiliate Marketing Campaigns

Chrissy kammerer.

Director of Content

Five Examples of Successful Affiliate Marketing Campaigns

Affiliate marketing has become a cornerstone of digital marketing strategies for brands across various industries. By partnering with affiliates, businesses can expand their reach, drive sales, and enhance brand visibility. In this article, we’ll explore six successful affiliate marketing campaigns, each showcasing the effectiveness of strategic partnerships and innovative approaches.

Revo Sunglasses

Revo is a leading sunglass brand that launched their mission to improve affiliate channel sales through data-driven insights and advanced tracking capabilities.

Revo’s Goals

Strengthen affiliate partner relationships.

Optimize affiliate commissions.

Increase sales through enhanced tracking and insights.

Solution Implementation

Comprehensive platform for affiliate marketing. m.

Integration of advanced tracking capabilities.

Facilitation of seamless communication with partners.

Results Achieved by Revo

The Action: Onboarded new content affiliate partners and initiated bonus commissions.

The Results:

• +56% increase in revenue and traffic from new users
• 65% improvement in average order value from affiliate sales

Trip.com is a a prominent online travel agency that has partnered with Partnerize to optimize its affiliate marketing strategy and to drive affiliate channel revenue growth.

Trip’s Goals

Improve affiliate program performance.

Increase affiliate partner engagement.

Enhance overall revenue generation.

Integration of Partnerize platform for efficient management.

Optimization of partner performance through real-time insights.

Strengthening relationships with partners.

4x increase in active converting partners in two years.

8x increase in affiliate content partners since 2021.

30 Hours saved weekly from implementing automations.

10x increase in Gross Merchandise Value (GMV)

Karen Millen

Karen Millen, a renowned fashion brand, leveraged the Partnerize platform to enhance its partnership program and drive business growth.

Drive more traffic.

Improve efficiency.

Maximize ROI.

Challenges Faced

Manual processes.

Difficulty in tracking partner performance.

Lack of scalability.

Comprehensive partnership management platform.

Real-time tracking and reporting.

Advanced analytics for data-driven decision-making.

55 new revenue-generating partners within 30 days of launch.

40% revenue contribution from content syndication partners.

25% improvement in return on ad spend.

20 hours saved weekly from workflow automations.

Leatherman, a leading manufacturer of multi-tools, partnered with Partnerize to expand its global affiliate presence and boost revenue.

Increase partner participation.

Enhance visibility into performance data.

Optimize partner payments.

Partnerize’s Partner Management Platform.

Streamlined partner onboarding.

Real-time visibility into performance.

11% Increase in affiliate traffic

7% increase in revenue

Fender, a renowned musical instrument manufacturer, collaborated with Partnerize to optimize its affiliate marketing strategy and drive sales.

Introduction

Collaboration with Partnerize for affiliate marketing optimization.

Expansion of reach and enhancement of partner relationships.

Difficulty in tracking affiliate-driven sales accurately.

Understanding the most valuable partners.

Implementation of Partnerize’s partnership management platform.

Utilization of Multi-Touch Attribution and Partner Automation features.

34% improvement in subscription conversion rate

12k+ new customer program trial signups

These affiliate marketing examples exemplify the power of strategic partnerships and innovative approaches in driving successful affiliate marketing campaigns. By leveraging advanced platforms and fostering strong relationships with partners, brands can achieve their business objectives and drive sustainable growth in today’s competitive landscape.

Recent Posts

Georgia hudson, inspired by travel: how camilla built a better global affiliate program….

In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy. CAMILLA sought international reach, plus expert support for campaign ideation, execution, partner recruitment, and ...

Read more >

• Affiliate Marketing
• client success story
• Customer Acquisition
• partnership strategy

The Most Popular Types of Affiliate Partners and Their Benefits

Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.

• partnership marketing
• Partnerships Strategy

Emily Bedford

A tale of two journeys: how travel and luxury partnership marketers have….

Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges ...

• luxury partnerships
• Partnership Insights
• Travel Partnerships

We work across more than 214 countries and territories, offering both local expertise and global capabilities. Get in touch to learn more or follow us to stay informed.

Quick links

Subscribe to our content.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

© 2024 Performance Horizon Group Limited. All rights reserved. Partnerize is the trading name of Performance Horizon Group Limited – Registered in England & Wales 07188234 Level 8 West One, Forth Banks, Newcastle Upon Tyne, NE1 3PA. United Kingdom.