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BUSINESS CAREER GUIDES

Market Research Analyst Career

What is a market research analyst .

Positioned at the crossroads of psychology, data science, and advertising, market research analysis involves leveraging qualitative and quantitative information to enhance marketing strategies. Market research analysts and marketing specialists provide data-informed marketing guidance to companies. They’re skilled researchers who scour web analytics, sales records, social media platforms, and customer feedback to collect data and uncover valuable insights. Market research analysts translate disjointed, complex information into cohesive action plans that marketing teams use to expand their audience, increase sales, and better meet customers’ needs. If you’re an analytical thinker with an interest in marketing, the market research analyst career may be right for you. 

RESPONSIBILITIES

What Does a Market Research Analyst Do? 

The day in the life of a market research analyst involves a mixture of data collection, statistical analysis, reporting, presentations, and cross-team collaboration. While job duties can vary depending on the industry and marketing goals, this dynamic career typically involves the following responsibilities: 

• Developing data-collection tools such as customer satisfaction surveys and questionnaires.
• Interviewing customers and conducting focus groups to understand the target audience’s opinions and perceptions of the brand. 
• Collecting and analyzing data from web analytics tools, social media interactions, online reviews, sales statistics, and customer relationship management (CRM) systems. 
• Estimating potential sales. 
• Visualizing and summarizing numerical information using graphs, charts, tables, and infographics.
• Developing action plans detailing the suggested marketing goals and strategies. 
• Recommending new marketing tactics to company leaders.
• Evaluating sales data and analytics to determine the success of the company’s marketing initiatives.
• Investigating competitors’ products, services, systems, and advertising methods.
• Closely following emerging consumer trends, market fluctuations, and industry dynamics.

EDUCATION & BEST DEGREES

How do i become a market research analyst .

The market research field attracts individuals of diverse educational backgrounds. If you’re interested in this multifaceted and evolving profession, consider earning a degree in marketing, business, or psychology. While each educational route provides a unique skill set and knowledge base, they can all establish the foundation for a thriving market research analyst career. Professionals with a B.S. in Psychology , for example, use their understanding of human behavior to identify customers’ needs and devise persuasive marketing strategies. Psychology programs emphasize quantitative and qualitative data collection and analysis—abilities that are crucial for a research analyst job. 

A  B.S. in Business Administration–Marketing  or  B.S. in Business Administration–Business Management  can also set the stage for a prosperous market research analyst career. If you want to qualify for advanced positions with greater responsibilities and higher salaries, consider earning a master’s degree. An  M.S. in Marketing  can provide the in-depth knowledge needed to excel in this competitive job market. Once you’ve earned your degree, you may want to acquire one or more professional certifications. Certifications can further enhance your legitimacy as a research analyst and show employers that you have the expertise needed to succeed in this challenging career. WGU offers a self-directed, competency-based  Business Leadership Certificate  to help you develop your leadership abilities. The certificate curriculum is deliberately chosen to align with the competencies employers seek in job candidates.

Best Degrees for a Market Research Analyst

An online psychology program for students who want to make a difference in...

An online psychology program for students who want to make a difference in their life, and the lives of others.

• Time:  95% of students finish similar programs in less than 4 years.
• Tuition:  $4,085 per 6-month term.
• Courses:  34 total courses in this program.

Skills for your résumé included in this program: 

• Social psychology
• Consumer psychology
• Adult psychology
• Mental health awareness
• Psychopathology

This degree allows you to gain valuable knowledge and experience in the field of psychology and can prepare you for additional certifications or careers.

Hone your business acumen and garner added respect:...

Hone your business acumen and garner added respect:

• Time: 61% of graduates finish within 19 months
• Tuition:  $3,755 per 6-month term
• Courses : 40 total courses in this program

Skills for your résumé this program will teach you include: 

• Business communication
• Product development
• Decision making models
• Project management strategies
• Budgeting for business

This online degree program is an excellent choice for kick-starting your organizational management career.

For those who want to lead brands and steer consumer markets:...

For those who want to lead brands and steer consumer markets:

• Time: 60% of graduates finish within 19 months.
• Tuition:  $3,755 per 6-month term.
• Courses: 41 total courses in this program.

Skills for your résumé you will learn in this program include: 

• Communication
• Project Management
• Product Management

Marketing is a creative and exciting field—and one where an undergraduate degree will open better opportunities.

Two online marketing master's degree options with a focus on either...

Two online marketing master's degree options with a focus on either digital marketing or marketing analytics.

• Time:  61% of graduates finish WGU master's programs in 18 months
• Tuition:  $4,755 per 6-month term
• Courses:  10 total courses in this program
• Specialization:  Students choose from two specializations to focus their marketing studies on digital marketing or marketing analytics

Skills for your résumé that you will learn in this program:

• Strategic Planning
• Digital Marketing Analytics
• Presentations
• Market Research
• Communications

A marketing master's degree will help you prepare for a wide range of exciting marketing careers.

An online UX Design program designed for students who want to become...

An online UX Design program designed for students who want to become business-savvy designers that can generate best-in-class, customer-centric products and services.

• Time:  60% of students finish similar programs in 19 months.
• Courses:  38 total courses in this program

Skills for your résumé you will learn in this program:

• Wireframing and Prototyping
• Artificial Intelligence
• Accessible Design
• Figma Design Software
• UI/UX Research
• User Testing
• Adobe Express

This degree prepares you with relevant industry skills and experience that will help you move forward in your career.

How Much Does a Market Research Analyst Make? 

According to the U.S. Bureau of Labor Statistics (BLS), The median market research analyst salary is $68,230 per year . Annual wages range from less than $38,280 to more than $131,850. Salaries vary based on location, employer, and industry. 

What Is the Job Outlook for a Market Research Analyst? 

Consumers have more options than ever when choosing the companies they patronize. Businesses rely on market research analysts to provide data-driven insights to help them develop effective marketing campaigns and stand out from the competition. The BLS estimates that the need for market research analysts from 2022 to 2032 will grow by 13% . This favorable job outlook is primarily driven by the increasing use of data-informed marketing across industries. During this period, there will be an estimated 94,600 openings for market research analysts each year. 

What Skills Does a Market Research Analyst Need? 

Because it’s a multifaceted profession, market research analyst jobs require proficiency in multiple domains. You’ll need the following skills:

• Data collection and analysis. Through systematic data analysis, market research analysts pinpoint the marketing strategies with the greatest potential for advancing the business. 
• Research expertise . Navigating vast data sets isn’t easy, and marketing professionals must harness statistical knowledge, analytical thinking, and attention to detail to identify patterns and extract meaningful insights. 
• Communication . Because they explain complex marketing recommendations to stakeholders, market research analysts need a mix of strong verbal and written communication skills. 
• Strategic thinking. Strategic thinking allows market research analysts to collect data, account for relevant factors, prioritize information, and develop marketing initiatives that are practical, financially worthwhile, and aligned with the business’s broader goals.
• Continuous learning. By embracing a growth mindset, research analysts can stay abreast of market conditions and economic trends influencing their marketing strategies.
• Collaboration. Because the job intersects with so many other business sectors, teamwork is vital to being a market research analyst. 
• Technological proficiency. Market research analysts need to be proficient in various digital tools and technologies. They frequently use data from CRM systems, Google Analytics, HubSpot, SEMrush, and internal databases to inform their marketing approaches. 
• Project management. It’s common for marketing specialists to manage numerous initiatives simultaneously, so project management skills are essential. 
• Creativity. Market research analysts use their creative talent to design innovative research methodologies and marketing tactics. 
• Brand management. Ensuring that marketing tactics improve the target audience’s perception of the brand requires marketing know-how, ingenuity, and adaptability. 
• Social media marketing. Proficiency in content creation, customer relationship management, and data interpretation allows market research analysts to develop successful social media campaigns.

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Interested in Becoming a Market Research Analyst?

Learn more about degree programs that can prepare you for this meaningful career.

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How to Become a Market Research Analyst [2024 Career Guide]

• - May 21, 2024
• Time - 10:58 AM

Businesses rely on data and insights to make strategic decisions. As a market research analyst, you uncover these valuable insights by studying markets, competition, and consumer behavior. This article will walk you through how to become a market research analyst in 2024.

Strategy Building

Intellectual curiosity, higher studies, research proficiency, domain expertise, step 6: explore cross-functional transitions, head of consumer/market insights, total pay estimates for market research analysts at different companies.

Image source

A market research analyst supports business growth by delivering data-driven insights into target markets, consumers, buying patterns, preferences, and competition. Using research methodologies and analytical tools, they gather, process, interpret, and present essential information to guide strategic marketing and business decisions.

Market research analysts are inquisitive, insightful, meticulous, and skilled at analyzing data to spotlight trends & opportunities and recommend strategies. They produce actionable reports and presentations and work closely with business heads and stakeholders.

With businesses relying increasingly on analytics, these roles provide immense value and enjoy strong demand.

What Type of Research a Market Analyst Conducts?

A market researcher conducts mainly qualitative and quantitative research. They gather statistical data from different areas and analyze them to derive insights.

Some of the researchers conduct research in the following areas:

Market research analysts evaluate every aspect, from demographics to customer opinions. This guides them to develop better marketing strategies that align well with customer’s products and services. It also identifies ways in which companies find, acquire, and retain customers.

When a new product is launched, the company often asks market research about competitors and market trends. Market researchers are responsible for making executives aware of certain factors like sales, product demand, market patterns, competitors’ framework, etc. They research the market, find new and existing potential positions, and then deliver insights with precise suggestions.

Brand research is what every company needs. Researchers conduct test drives on brands to know their position’s strength in the market. When compared with competitors and customers’ brand awareness, your strategy can help you gain loyalty to your audience.

Advertising and campaigning have become essential for marketing. To spread a specific message about your product or services, you need to create a better campaign with knowledge of customers’ buying behavior and market trends. To know this, market researchers conduct campaign surveys and use different tools to gain valuable insights

The typical tools and technologies market research analysts apply include:

• Data mining tools: Python, R, SQL
• Survey design: Qualtrics, SurveyMonkey
• Statistical analysis software: SPSS, SAS
• Data visualization: Tableau, Qlik, Microsoft Power BI
• Web analytics: Google Analytics, Adobe Analytics
• Social listening tools and CRM systems: Hootsuite, BuzzSumo, Meltwater, Zoho

Market Research Analyst Job Duties

The typical responsibilities of a market research analyst encompass:

Consumer Behavior Analysis

• Track and quantify consumer demographics, buying criteria, switching behavior, price sensitivity, brand loyalty, and product feedback across existing and potential customer groups through surveys.
• Identify consumer personas using psychographic segmentation to target products and positioning.

Market Evaluation

• Gauge market size, penetration potential, saturation levels, growth rate projections, seasonality patterns and demand drivers within assigned territory through statistical modeling.
• Assess geographic expansion opportunities in domestic or export markets using economic indicators research.

Competitor Benchmarking

• Track rival product features, promotional strategies, channel presence, pricing, market share projections, and brand equity scores using subscription data aggregators.
• Reverse engineer competitors’ products to compare components, claims, and proprietary technology advantages against own offerings.

Marketing Analytics

Evaluate the efficacy of marketing campaigns, promos, and activities in delivering conversions, engagement rates, attribution, and ROI using web analytics and customized dashboards.

• Perform SWOT analysis on own and competitor product portfolios and promos to identify stagnation, pivots required or areas of innovation.
• Guide pricing, positioning and customer experience enhancement decisions using demand-based statistical pricing modeling and willingness-to-pay analysis.

Market Research Analyst Skills and Qualifications

Market research analysts need a specific set of hard and soft skills to succeed in their roles. These include strong analytical abilities, business knowledge, communication skills and intellectual curiosity.

Education Requirements

A bachelor’s degree forms the typical entry point for market research analyst roles. Relevant major options that build solid foundations include:

• Business Administration
• Data Science

These are equipped with concepts spanning branding, consumer behavior, pricing models, statistical tools, and presentation formats to apply in workplace needs.

Certain firms may substitute formal education needs with specialist experience for niche hires. But broadly campus degrees prepare the concepts, structured thinking, and research project foundations to then specialize.

Technical Skills Needed

Market research is fundamentally a specialist role relying on processing volumes of data to uncover actionable insights. This demands sharp technical prowess:

• Statistical Analysis Ability: Analysts should be adept in statistical methods like hypothesis testing, regression modeling, predictive analysis, and experimental design. Using tools like R, Python or SPSS to analyze, interpret, and summarize data patterns.
• Research Methodology Expertise: Knowledge of qualitative and quantitative research techniques helps design surveys, run focus groups, collect insights through interviews, website content analysis, and more. Identifying the right sampling and analytics methods aligns with reliable insights.
• Data Management: Sharp data handling skills encompass systematically collecting, cleaning, organizing, and consolidating volumes of data from disparate sources into formats lending to systematic analysis using SQL or Excel.
• Analytics and Visualization: Platforms like Tableau, Microsoft Power BI, Qlik, and Looker help analyze large datasets and present insights through interactive dashboards, graphs, and reports tuned to technical and business audiences.

Business Knowledge Prerequisites

While number crunching is vital, translating analysis into strategic meaning requires sound business sense:

• Marketing Principles Application: Analysts should know concepts like segmentation, targeting, positioning analysis, and marketing mix optimization theory to contextualize research data.
• Consumer Behavior Insights: A sharp perspective into how target groups make purchase decisions, switch brands, respond to pricing factors, exhibit loyalty, and more based on psychographic profiling provides actionable context.
• Financial Modeling Skills: Analyzing sales and marketing spend data using ROI, attribution and forecasting models guides optimal resource allocation and budgets.

Communication Skills Imperative

For insights to be actionable, analysts need to compellingly present analysis supported recommendations to both technical and business teams:

• Impactful Presentation: Use compelling visualizations, executive summaries, and clear logic flow tuned to audiences ranging from subject matter experts to business heads.
• Incisive Reporting: Contextualize research data observations, patterns, and trends in crisp yet comprehensive reports outlining methodology, statistics significance, and strategic interpretations.
• Stakeholder Engagement: Proactively collaborate with business heads to gather specific research needs and appropriately share implications through a consultative communication approach.

Given the fast-changing consumer and competitive landscapes, the innate drive to explore data patterns, probe underlying reasons and identify non-intuitive insights separate leading analysts.

Sharpening such analytical and business skill sets prepares for high-impact market research careers that fuel data-backed decisions.

How to Gain Market Research Experience

Here is how to gain experience:

Internships

Opt for summer research internships during undergrad years across corporate strategy teams, analytics divisions or market research firms. Gain exposure into end-to-end discovery processes.

Market Research Associate Role

Take up an associate or junior analyst position under the guidance of experienced managers. Learn research project execution including methodology design, sampling, analysis, reporting and recommendations stages within structured frameworks.

In-role Specialization

Transition into a dedicated market research role within marketing teams of FMCG companies, media analytics divisions, or management consultancies. Get specialized training in advanced statistical tools.

Pursue a postgraduate business management or analytics master’s program with an elective or capstone focused on market research. Apply conceptual knowledge to case-based simulations.

These roles provide extensive hands-on training in systematic research approaches spanning context discovery, data gathering, analysis, strategic alignment, and executive presentation.

Gaining such specialized experience early in marketing careers allows smooth progression into independent market research analyst positions.

How to Become a Market Research Analyst: Step-by-Step

For aspiring business analytics professionals, here is a step-by-step skilling guide on how to become an impactful market research analyst:

Step 1: Complete Relevant Undergraduate Major

Pursue a university bachelor’s degree in a field aligned to a prospective market research career such as:

• BBA/BS in Marketing
• BBA/B.Com in Business Administration
• BA in Consumer Behavior
• B.Sc. in Statistics
• BASc in Economics
• Computer Applications Degree

Such majors build strong foundations across areas like account management, branding, consumer insights, category dynamics, pricing models, promotion channels, statistical tools, and presentation formats.

Step 2: Develop Analytical and Business Skills

While completing campus academics, parallelly equipped with the essential skill sets vital for research analysis roles through online learning platforms:

Analytical Skills

a) Statistical Analysis

Brush up core statistics concepts around hypothesis testing, regression analysis, predictive modeling, experimental design principles and R/Python/SPSS tools application through courses like:

• Statistics with R Specialization
• Statistical Thinking for Data Science and Analytics

b) Business Analytics:

Learn techniques like optimization, simulation, experimental design and data mining to solve business problems via programs like:

• How to Build High-Impact Data Analytics Teams
• Machine Learning for Business Professionals

c) Data Visualization:

Master presenting insights effectively through visual charts, dashboards and presentations using platforms like Tableau, Microsoft Power BI and Looker via hands-on learning on:

• Data Visualization in Tableau Specialization
• Data Analysis and Presentation Skills: Dashboards

Business Acumen

Sharpen business thinking abilities around target market evaluation, positioning, and consumer insights application via online classes on:

• Marketing Analytics Specialization
• Digital Marketing Revolution

Understand various research methodologies spanning qualitative and quantitative approaches via programs like:

• Market Research Specialization
• Principles of Marketing Analytics

Step 4: Perform Market Research Internships

Actively apply for summer research internships across:

a) Management consulting firms: Perform region-specific opportunity analysis, landscape scans, and benchmarking studies

b) Media analytics companies: Work on consumer segmentation and campaign performance tracking

c) Public policy research bodies: Participate in policy evaluation through surveys and opinion mining

d) FMCG/retail firms: Assist in shopper research, customer journey analysis and brand equity evaluation

These exposures provide hands-on learning into systematic research approaches under supervisor guidance

Step 5: Land Full-time Market Research Roles

Research associate/junior analyst.

• Leverage internship experiences to apply for full-time junior research positions across:
• Marketing departments: Competitor campaign analysis, promotion tests framework design  
• Strategy consulting teams: Pre-acquisition due diligence support, demand forecasting studies
• Analytics centers of excellence: Primary research project execution, results analysis, and reporting

Senior Research Analyst

With 2-3 years experience, transition into mid-level roles independently managing end-to-end projects across:

• Media groups/entertainment firms – audience research, content performance tracking
• Public policy think tanks – policy efficacy evaluation through public surveys
• FMCG product teams – shopper research, sensory analysis, test market pilots

Develop specialized expertise through 5+ years’ experience across spheres like:

• User research: Human-centered design research into customer pain points, product ideation testing
• Emerging markets evaluation: Opportunity analysis for global expansion roadmaps
• Brand tracking studies: Brand health and equity evaluation through syndicated data analysis  
• Pricing research: Conjoint analysis, willingness-to-pay measurement, price elasticity modeling inputs for optimized price strategy  

Leverage deep consumer and market understanding to explore lateral moves into diverse commercial roles like:

• Marketing Manager: Translating research insights into strategic campaigns
• Category Manager: Managing product portfolio P&Ls using market analytics  
• Shopper/CX Insights Lead: Influencing customer engagement strategy

The multi-industry applicability of core market research and analytical abilities allows versatile career pivots aligned to individual interests.

How to Advance as a Market Research Leader

With specialized skills and research excellence demonstrated across categories and geographies, seasoned market research analysts can progress to advisory positions like:

Principal/Lead Analyst

• Strategically guide high-impact research initiatives delivering 7-8 figure P&L impact from insights unlocked
• Lead methodology design aligned to business issues, reliable sampling and effective analysis principles application  
• Play cross-functional integrator role ensuring analytics adoption in strategic plans
• Manage the entire lifecycle from research procurement to insights application as a business growth catalyst
• Play a trusted advisor role, presenting impactful recommendations to the C-suite for accelerated decisions  
• Continuously enrich organizational intelligence assets through both primary research and external syndicated sources partnerships  
• Take up enterprise analytics strategy ownership, ensuring optimal research investment allocation and capability development

The domain diversity, business criticality, and profit-leveraging abilities make this niche function primed for directorship opportunities.

Average Salary of a Market Research Analyst

According to salary data on Glassdoor , the average base pay for a Market Research Analyst in the United States is $72,616 per year. This means an analyst would earn about $6,051 per month or around $32 per hour.

However, top performers can expect to earn higher salaries in the range of $90,119 annually. This includes both base pay and additional compensation.

The estimated breakdown is:

Base Salary: $72,616 per year

This covers the guaranteed annual pay market research analysts take home excluding benefits or performance-linked bonus. It translates to around $6,000 per month.

Additional Pay: $17,503 per year

This includes bonuses, profit-sharing, commissions, and other forms of variable incentive pay tied to performance. This figure can be substantial for market research roles contributing directly to revenue or profits.

Thus, while the average base salary is just over $72,000 yearly, by demonstrating research excellence and strategic business impact, analysts can amplify total compensation to over $90,000 annually.

Factors Impacting Market Research Analyst Salary

The exact salary offered would vary across companies, geographies and experience levels. Various factors impacting pay scale include:

• Industry: Consumer goods, pharmaceutical, and finance sectors tend to pay higher
• Company Size: Big corporates offer better compensation than smaller firms  
• Location: Metro cities provide better prospects than non-urban towns
• Experience: Mid-senior level above 5 years fetch premium 20-30% pay

Thus, while early career earnings start in the range of $55,000 – $65,000, developing high-impact specialized expertise as a market research analyst can double income levels and boost total compensation to above $100,000 per year over time.

Future Outlook for Market Research Analysts

The market and consumer intelligence minimizes business risks and unlocks new opportunities. This fuels bullish projections for competent analytics talent.

As per the U.S. Bureau of Labor Statistics, demand for market research analysts and marketing specialists roles will witness 13% growth from 2022 to 2032 – much faster than the average across other occupations.

Globally, expansions across FMCG, retail, pharmaceuticals, infrastructure, digital services, and entertainment industries will power the need for deeper consumer and market understanding.

This creates profitable prospects for skilled market research analysts to fuel fact-based strategies and claim senior leadership roles.

Businesses run on decisions enabled by market and consumer insights. As an analytical explorer uncovering such intelligence, market research analysts fill a critical organizational capability gap.

With the right mix of business analytics skills, intellectual curiosity, and communication edge, professionals in these roles impact strategic choices on what markets to target, which products to launch, and how to optimally reach and win consumers.

If guiding these choices excites you, equip yourself with the prerequisites, gain specialized experience, and rapidly grow into an insightful market research expert and trusted advisor role.

CCS Learning Academy’s Data Analytics & Engineering Bootcamp , with its live instructor-led training, flexible schedule, cutting-edge curriculum, job placement assistance, and 1-1 mentorship, is an excellent way to build data analytics skills needed to excel as a market research analyst.

Help shape business futures backed by data and sharply tune instincts with analytics – the calling for high-impact market research analysis careers beckons!

A market research analyst gathers and analyzes data on consumer demographics, preferences, needs, and buying habits to help companies understand what products people want, who will buy them, and at what price. They use a variety of methods to collect data and employ statistical analysis to interpret results and generate reports.

Typically, market research analysts hold at least a bachelor’s degree in market research, statistics, computer science, math, social sciences, business administration, or communications. Some positions, especially those involving complex data analysis, may require a master’s degree.

Key skills include analytical ability, a strong understanding of data collection methods, proficiency with statistical and analytical tools, excellent communication skills, and the ability to translate complex data into understandable and actionable information.

Market research analysts should be proficient in statistical software such as SPSS, SAS, or R, as well as data visualization tools like Tableau. Familiarity with survey platforms like SurveyMonkey and Qualtrics, and CRM software can also be advantageous.

Gaining experience through internships or entry-level positions in market research firms, marketing departments, or related fields is highly beneficial. Participating in university projects, case competitions, or using simulated data sets to practice your skills can also be valuable.

Yes, obtaining professional certifications such as the Professional Researcher Certification (PRC) offered by the Marketing Research Association can enhance a market research analyst’s qualifications and credibility in the field.

Market research analysts are employed across a wide range of industries, including advertising, healthcare, finance, education, consumer goods, technology, and many others where consumer insight is crucial for product development and marketing strategies.

The job outlook for market research analysts is generally positive, with faster-than-average growth expected due to the increasing importance of data-driven decision-making in business strategies.

With experience, market research analysts can move into senior roles, managing larger projects or leading teams. They might also transition into related fields such as market strategy, consumer insights, product management, or directorial positions within marketing departments.

Challenges may include keeping up with the fast pace of change in data collection technologies and methods, dealing with large and complex data sets, and the pressure to provide accurate and timely insights that significantly impact business decisions.

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• Market Research Analysts: Jobs, Career, Salary and Education Information

Market Research Analysts

Career, salary and education information.

What They Do : Market research analysts study market conditions to examine potential sales of a product or service.

Work Environment : Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.

How to Become One : Most market research analysts need at least a bachelor’s degree. Some research positions may require a master’s degree. Strong math and analytical skills are essential.

Salary : The median annual wage for market research analysts is $63,920.

Job Outlook : Employment of market research analysts is projected to grow 19 percent over the next ten years, much faster than the average for all occupations.

Related Careers : Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.

Following is everything you need to know about a career as a market research analyst with lots of details. As a first step, take a look at some of the following jobs, which are real jobs with real employers. You will be able to see the very real job career requirements for employers who are actively hiring. The link will open in a new tab so that you can come back to this page to continue reading about the career:

Top 3 Market Research Analyst Jobs

... market surveys, economic analyses , cost policy reviews, Total Ownership Cost analyses , and Life ... Perform research and analysis that summarize relevant issues, incorporate policy and guidance ...

... engaging with market participants. Responsibilities and Impact: The Senior Analyst 's core ... About S&P Global Ratings At S&P Global Ratings, our analyst -driven credit ratings, research , and ...

Data analysis , topic research , report writing, and briefings. Coordinate with SpOC S3/6C, S2, 65 ... the market and business considerations in determining the offer for this position. Equal ...

See all Market Research Analyst jobs

What Market Research Analysts Do [ About this section ] [ To Top ]

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties of Market Research Analysts

Market research analysts typically do the following:

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert complex data and findings into understandable tables, graphs, and written reports
• Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company's position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys are known as survey researchers .

Work Environment for Market Research Analysts [ About this section ] [ To Top ]

Market research analysts hold about 792,500 jobs. The largest employers of market research analysts are as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts can work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts may work with graphic designers and artists to create charts, graphs, and infographics summarizing the research and findings.

Market Research Analyst Work Schedules

Most market research analysts work full time during regular business hours. Some, however, work under pressure of deadlines and tight schedules, which may require additional hours of work.

How to Become a Market Research Analyst [ About this section ] [ To Top ]

Get the education you need: Find schools for Market Research Analysts near you!

Most market research analysts need at least a bachelor's degree. Some research positions may require a master's degree. Strong math and analytical skills are essential.

Education for Market Research Analysts

Market research analysts typically need a bachelor's degree in market research or a related field. Many have degrees in fields such as statistics, math, or computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master's degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master's degree in business administration (MBA). A master's degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations for Market Research Analysts

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify on the basis of experience and knowledge; they must pass an exam, have at least 3 years working in opinion and marketing research, and complete 12 hours of industry-related education courses. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities for Market Research Analysts

Analytical skills. Market research analysts must be able to understand large amounts of data and information.

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Market Research Analyst Salaries [ About this section ] [ More salary/earnings info ] [ To Top ]

The median annual wage for market research analysts is $63,920. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

The median annual wages for market research analysts in the top industries in which they work are as follows:

Job Outlook for Market Research Analysts [ About this section ] [ To Top ]

Employment of market research analysts is projected to grow 19 percent over the next ten years, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment of Market Research Analysts

Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

Careers Related to Market Research Analysts [ About this section ] [ To Top ]

Advertising, promotions, and marketing managers.

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Cost Estimators

Cost estimators collect and analyze data in order to estimate the time, money, materials, and labor required to manufacture a product, construct a building, or provide a service. They generally specialize in a particular product or industry.

Data Scientists

Data scientists use analytical tools and techniques to extract meaningful insights from data.

Economists study the production and distribution of resources, goods, and services by collecting and analyzing data, researching trends, and evaluating economic issues.

Mathematicians and Statisticians

Mathematicians and statisticians analyze data and apply mathematical and statistical techniques to help solve real-world problems in business, engineering, healthcare, or other fields.

Operations Research Analysts

Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions.

Public Relations Specialists

Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.

Survey Researchers

Survey researchers design and conduct surveys and analyze data. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand people's opinions, preferences, beliefs, or desires.

More Market Research Analyst Information [ About this section ] [ To Top ]

For more information about market research analysts, visit

Insights Association

A portion of the information on this page is used by permission of the U.S. Department of Labor.

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How to become a market research analyst

Is becoming a market research analyst right for me.

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

Still unsure if becoming a market research analyst is the right career path? Take the free CareerExplorer career test to find out if this career is right for you. Perhaps you are well-suited to become a market research analyst or another similar career!

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How to become a Market Research Analyst

Becoming a market research analyst requires a combination of education, skills development, and practical experience. Here is a guide to help you pursue a career as a market research analyst:

• Obtain a Bachelor's Degree: Start by earning a bachelor's degree in a relevant field such as marketing , business , statistics , mathematics , economics , or social sciences . Some employers may prefer candidates with a master's degree for advanced or specialized roles.
• Gain Relevant Skills: Develop skills in data analysis, statistical analysis, quantitative and qualitative research methods, and proficiency in software tools like Excel, statistical software (e.g., SPSS, SAS), and data visualization tools. Strong communication skills, both written and verbal, are essential for presenting findings effectively.
• Gain Practical Experience: Seek internships, part-time jobs, or volunteer opportunities related to market research, data analysis, or marketing. Practical experience will provide you with hands-on skills and make your resume more attractive to employers.
• Pursue Advanced Education (Optional): Consider pursuing a master's degree (e.g., Master of Market Research, Master of Business Administration) to enhance your knowledge and qualifications. Advanced degrees can open doors to higher-level positions and specialized roles within market research.
• Build a Portfolio: Create a portfolio showcasing your research projects, data analysis skills, and any relevant work or internships. A portfolio provides tangible evidence of your abilities and can impress potential employers during job interviews.
• Network and Join Professional Associations: Attend industry events, conferences, and networking sessions to connect with professionals in the field. Joining organizations like the American Marketing Association (AMA) or the Insights Association can provide access to resources, job postings, and networking opportunities.
• Look for Entry-Level Positions: Apply for entry-level market research analyst positions. Look for job openings on online job portals, company websites, and professional association websites. Tailor your resume and cover letter to highlight your skills and relevant experience.
• Continue Professional Development: Stay updated with industry trends, new research methodologies, and technological advancements. Pursue certifications like the Professional Researcher Certification (PRC) offered by the Insights Association to enhance your credentials.
• Excel in Interviews: Prepare for interviews by practicing common market research questions, showcasing your analytical skills, and demonstrating your ability to translate complex data into actionable insights. Be prepared to discuss specific projects or experiences where you applied your market research skills effectively.

Certifications There are several certifications available for market research professionals that can enhance their skills, credibility, and career prospects. Here are a few notable certifications for market research analysts:

• Professional Researcher Certification (PRC): Offered by the Insights Association, the PRC is a widely recognized certification for market research professionals. It demonstrates expertise in market research principles, ethics, and practices. Candidates need to pass an examination to earn this certification.
• Certified Business Intelligence Professional (CBIP): Offered by the Data Warehousing Institute (TDWI), the CBIP certification covers various aspects of business intelligence, including data analysis and research. While not specific to market research, it can be valuable for professionals involved in data analysis and interpretation.
• Google Analytics Individual Qualification (GAIQ): While not market research-specific, Google Analytics certification demonstrates proficiency in web analytics, which is valuable for market research analysts involved in online data analysis and digital marketing research.
• Microsoft Certified: Data Analyst Associate: Offered by Microsoft, this certification is ideal for professionals working with Microsoft Power BI, a popular business analytics tool. It demonstrates skills in data visualization, modeling, and business intelligence.
• Certified Analytics Professional (CAP): Offered by the Institute for Operations Research and the Management Sciences (INFORMS), CAP certification is suitable for professionals engaged in advanced analytics and data-driven decision-making. It covers various analytics domains, including descriptive, predictive, prescriptive analytics, and data management.
• Qualitative Research Professional (QRP): Offered by the Insights Association, the QRP certification is specific to professionals engaged in qualitative research methods. It validates expertise in qualitative research design, execution, and analysis.

CAREER PATHWAYS

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How to Become a Market Research Analyst

By Alyciah Beavers

Published: March 19, 2024

In today’s ever-evolving business landscape, organizations strive to make informed decisions that will propel them toward success, and this is where a market research analyst role is crucial. The career suits anyone who wants to become a master of data, a sleuth of consumer behavior, and a guardian of market insights. Read on to understand what is a market research analyst and if this career might be the right choice for you.

Career Summary

Market research analyst salary.

Here is a general trajectory of market research analyst salary, according to Glassdoor.com :

• Entry Salary (US$56k)
• Median Salary (US$71k)
• Executive Salary (US$100k)

To put this into perspective, the annual average wage for all occupations in the US is $61,900 . This means that, based on your level, you can make some excellent cash as a market research analyst.

Market Research Analyst Job Description

So, what does a market research analyst do? A market research analyst collects, analyzes, and interprets data to provide insights and recommendations on market trends and consumer behavior to a business . Their main objective is to help businesses make informed decisions regarding their products, services, and marketing strategies. Additionally, a market research analyst conducts market analysis and assists companies in understanding the products people want and how to price them.

Market Research Analyst Career Progression

• Entry-Level Analyst: It is the starting point for most market research analysts. At this stage, your roles involve assisting more senior analysts in conducting research, collecting data, and analyzing market trends. Your role also entails preparing reports and presentations.
• Research Analyst: You have more independence and take on greater responsibility for designing research methodologies, managing data collection, and conducting analysis.
• Senior Analyst: You have a deeper understanding of market research methodologies, advanced analytical techniques, and industry-specific knowledge.
• Supervisor: Here, your role involves overseeing multiple research projects, managing a team of analysts, and contributing to high-level decision-making. You are responsible for resource allocation, project planning, and client management.
• Head of Market Research: You are responsible for shaping the overall research strategy, guiding the research team, and collaborating with senior executives to align research efforts with business goals. You are also involved in budgeting, business development, and fostering relationships with clients and stakeholders.

• It simulates intellectual intelligence, where you develop your critical and problem-solving skills.
• It gives you the proper industry exposure since you work with clients from diverse industries.
• The career offers continuous learning opportunities since market research is a rapidly evolving field.
• As a marketing analyst, you can comfortably tackle complex business problems.
• It offers a collaborative environment where you work as a team with other people, such as marketing professionals, statisticians, data scientists, and business executives.
• Some tasks are monotonous as they involve collecting and analyzing large amounts of data, which can sometimes be tedious.
• Market research often operates on tight deadlines, requiring analysts to work under pressure to meet project timelines.
• At times there is limited creativity, whereby some analysts may feel constrained when developing innovative solutions or exploring unconventional approaches.
• The industry is competitive, so analysts need to stay updated constantly on the trends and consumer behaviors.
• There is a lot of data overload, which is overwhelming and challenging to navigate.

Useful Skills to Have As a Market Research Analyst

As a market research analyst, several useful skills can enhance your abilities and contribute to your success in the field, including:

• Research and Analytical Skills
• Data Interpretation and Statistical Analysis
• Critical Thinking Skills
• Strong Communication Skills
• Problem-Solving Abilities
• Technological Proficiency

Popular Market Research Analyst Specialties

Market research analysts specialize in various areas depending on the industry and the specific needs of their clients or employers.

There are some popular specialties within the field of market research analysis:

• Consumer Behavior
• Market Segmentation
• Competitive Analysis
• Brand Research
• Product Development
• Market Trend Analysis

How to become a Market Research Analyst

The right way to become a market research analyst is through education, relevant work experience, and specific skills. While the exact path can vary depending on individual circumstances, here are some common steps to help you pursue a career in market research analysis.

Obtain a Degree in a Relevant Field

Do i need a degree to become a market research analyst.

While having a degree is not always a strict requirement to become a market research analyst, it can significantly enhance your prospects and competitiveness in the job market. Many employers prefer candidates with a bachelor’s degree, particularly in fields such as market research, business administration, statistics, economics, or social sciences .

Why Is It Important to Get A Degree In Market Research or a Related Field?

While it’s not always a strict requirement, obtaining a degree offers numerous advantages. A relevant degree equips you with the foundational knowledge and analytical skills necessary for market research analysis, as well as the skills to analyze complex data sets, use statistical tools and software, and derive meaningful conclusions.

A degree program can provide a comprehensive understanding of research methodologies, statistical analysis, consumer behavior, data interpretation, and marketing principles. These skills are essential for conducting adequate market research and making informed decisions based on the collected data.

Furthermore, some employers may specifically request a degree or prefer candidates with higher qualifications for specific positions or in highly competitive job markets.

Additionally, having a degree can serve as evidence of your commitment, discipline, and ability to acquire and apply knowledge, which can be valuable to potential employers.

How Long Does It Take To Get A Degree?

The duration of a degree program in market research analysis can vary depending on several factors, including the degree level and the educational institution’s structure:

• Associate’s Degree: An associate’s degree generally takes around two years to complete . This program provides a foundational understanding of market research principles and techniques.
• Bachelor’s Degree: A bachelor’s degree typically requires four years of full-time study . Students delve deeper into market research methodologies, data analysis, and related business courses during this program.
• Master’s Degree: Pursuing a master’s degree in market research takes two years beyond the bachelor’s degree . This program focuses on advanced research techniques, data analysis, consumer behavior, and marketing strategy.
• Doctoral Degree: A Ph.D. or doctoral degree in market research analysis can take an additional four to six years of study beyond the master’s degree . The programs emphasize research, theory development, and advanced methodologies. These degrees are more suited for individuals interested in academic or research-oriented careers.

How Much Does It Cost to Study Market Research Analysis at University?

The cost of studying market research analysis at a university can vary widely depending on factors such as the country, the specific university, the level of study, undergraduate or postgraduate. Additionally, tuition fees can change over time, so it’s essential to check with the specific university or college for the most accurate and up-to-date information. Here is a breakdown as of 2022:

• Undergraduate marketing research program tuition for an in-state student is US$12,020, while an out-of-state student pays US$28,345.
• A graduate market research in-state student pays US$13,864, while an out-of-state student pays US$24,560.

Can I become a Market Research Analyst Through Online Education?

Yes, online education makes it possible to become a market research analyst . The web offers numerous resources and programs in multiple fields, including market research, with flexible learning hours.

Look for accredited online courses, certificate programs , or degree programs in market research, marketing, business, statistics, or related fields. Ensure that the program you choose is from a reputable institution.

Gain Practical Experience

Practical experience complements theoretical knowledge and helps you demonstrate your skills and abilities to potential employers. Seeking opportunities to apply your knowledge and skills in realistic settings and continuously striving to expand your expertise through hands-on experience in market research is the only way to go. Some ways involve volunteering and interning in different corporations to gain hands-on experience.

What are Internship Opportunities for A Market Research Analyst?

As a market research analyst, several internship opportunities are available to gain practical experience and develop your skills.

Here are some potential avenues to explore:

• Market Research Firms: Many market research companies offer internship programs tailored explicitly for aspiring analysts. These firms research for various clients and industries, exposing interns to multiple projects and methodologies.
• Corporate Internships: Numerous companies, especially larger ones, have in-house market research departments. These organizations often offer internships to support their research activities, allowing you to work directly with their marketing teams and gain industry-specific insights.
• Advertising and Marketing Agencies: Advertising and marketing agencies frequently require market research to inform their strategies and campaigns. Interning with such agencies can expose you to diverse projects and clients, enhancing your understanding of how research drives marketing decisions.
• Technology Companies: Tech companies, particularly those involved in data analytics and consumer insights, often offer internships for market research analysts. These opportunities can provide exposure to innovative tools, techniques, and datasets, allowing you to develop skills in the intersection of technology and market research.
• Consulting Firms: Consulting firms may have market research divisions or projects to which interns can contribute. These firms work with clients to provide strategic advice; market research is critical to their decision-making processes.
• Government Agencies: Government agencies often conduct market research to inform policy decisions, public campaigns, and program evaluations. Interning with a government agency can provide insights into the unique challenges and considerations of conducting research within the public sector.

To find internship opportunities , consider exploring online job boards, company websites, and professional networking platforms and contacting your university’s career services department. Networking with professionals in the field, attending industry events, and joining relevant market research associations or groups can also help you discover internship opportunities.

What Skills Will I Learn As A Market Research Analyst?

As a market research analyst, you will develop various skills to effectively gather, analyze, and interpret data to support business decision-making.

Here are some essential skills you can expect to learn and enhance in this role:

• Research Design: You will learn how to design research studies and formulate appropriate research questions and objectives.
• Data Collection: You will acquire skills in collecting data through surveys, interviews, focus groups, and observational studies. This includes developing questionnaires, conducting interviews, and managing data collection processes.
• Data Analysis: You will gain proficiency in analyzing data using statistical techniques, data visualization tools, and software packages like Excel, SPSS , or R . This involves interpreting quantitative and qualitative data, identifying patterns and trends, and drawing meaningful insights.
• Market Analysis: You will learn to assess market trends, customer behavior, and competitive landscapes. This includes conducting competitor analyses, market segmentation, and identifying target markets.
• Report Writing: You will develop strong written communication skills to effectively communicate research findings and insights through reports, presentations, and visualizations. This involves summarizing complex data into clear and actionable recommendations.
• Critical Thinking: You will enhance your ability to think critically and analytically, evaluate research methodologies, assess data quality, and identify potential biases or limitations in research findings.
• Problem-Solving: As a market research analyst, you will learn to identify business problems, formulate research objectives, and develop strategic solutions based on data-driven insights.
• Collaboration: You will develop teamwork and collaboration skills, as market research often involves working with cross-functional teams, stakeholders, and clients to understand their needs and deliver actionable results.
• Technology and Tools: You will become proficient in utilizing market research tools, software, and technologies to enhance data collection, analysis, and reporting. This may include data analytics platforms, survey software, CRM systems , and visualization tools.
• Industry Knowledge: You will gain deep knowledge and understanding of the industry or market you are researching, including key trends, regulations, and emerging opportunities.

What are Some Web Resources to Learn Skills to Become a Market Research Analyst?

Several web resources can help you acquire the necessary knowledge and skills.

Here are some useful platforms and websites you can explore:

• MarketResearch.com : This website offers various market research reports and articles covering multiple industries. It can help you understand different research methodologies, industry trends, and analysis techniques.
• GreenBook : GreenBook provides a platform for market research professionals and offers industry news, reports, webinars, and online resources. It covers topics such as research techniques, data analysis, and emerging trends in the field.
• American Marketing Association (AMA) : The AMA website provides valuable resources and tools for marketers, including market research-related content. It offers articles, white papers, webinars, and events that enhance your understanding of market research concepts and practices.
• Research Association (ESOMAR) : ESOMAR is a global association for market, opinion, and social research professionals. Their website offers a comprehensive library of resources, including industry reports, webinars, and guidelines for conducting market research.
• Quirks : Quirks is a website that offers market research articles, case studies, and industry news. It covers various topics like survey design, data analysis, and emerging methodologies. They also have a directory of market research vendors and services.
• Research World : Research World is an online publication covering recent trends and developments in the market research industry. It provides articles, case studies, and insights from industry experts, which can be valuable for learning and staying updated.

Obtain Certifications

Consider pursuing additional certifications or courses in market research, data analysis, or relevant areas to enhance your knowledge and marketability.  While there is no single universal certification for market research analysts, several reputable organizations offer certifications that can enhance your credentials.

Some popular certifications include:  

• Certified Market Research Professional (CMRP) : This is a widely recognized certification that demonstrates a market research analyst’s expertise in research methodologies, ethics, and data analysis. It signifies a commitment to high professional standards and best practices in the field. Earning the CMRP can enhance your credibility, increase your chances of landing job opportunities, and potentially lead to higher earning potential.
• Professional Researcher Certification (PRC) : The PRC certification validates a market researcher’s knowledge, skills, and ethical practices. It covers a broad range of market research topics, including research design, data collection, analysis, and reporting. Holding the PRC designation demonstrates your commitment to professional excellence and adherence to industry standards.
• Google Analytics Individual Qualification (GAIQ) : While not specific to market research, the GAIQ certification is highly relevant for market research analysts who deal with website data and analytics. It showcases proficiency in using Google Analytics, a widely used tool for analyzing website traffic and user behavior. GAIQ certification can be valuable in demonstrating your ability to interpret web data, track consumer interactions, and optimize online marketing strategies.

It’s important to note that, to take the exam and become certified, you must meet eligibility requirements. Some might require a bachelor’s degree in a relevant field such as marketing, business, or statistics and a specific number of years of experience working in market research or a related area.

What’s the Career Outlook for Market Research Analysts?

As of 2021, the career outlook for market research analysts is generally positive, and the field will continue to experience steady growth. Researchers estimate that there will be a 19% growth from 2021 to 2031, which is way faster than any other occupation.

However, please note that economic and industry trends can change over time, so it’s always a good idea to consult up-to-date sources and labor market data for the most accurate information.

Some of the factors contributing to the positive career outlook for market research analysts include:

• Increasing Demand: With the rise of technology and data-driven decision-making, there is a growing need for skilled professionals who can interpret and analyze market data. Businesses across various industries rely on market research to gain a competitive edge, expand their customer base, and identify new market opportunities.
• Globalization and International Markets: As companies expand their operations globally, understanding diverse markets and consumer behaviors becomes crucial. Market research analysts with expertise in international markets and cultural nuances can offer valuable insights and are in high demand.
• Emphasis on Data-Driven Decision-Making: Organizations increasingly rely on data to drive their strategies in today’s data-driven business landscape. Companies seek market research analysts who can effectively collect, analyze, and interpret data using advanced analytical tools and techniques.
• Technological Advancements: Advancements in technology, such as big data analytics, artificial intelligence, and machine learning, are revolutionizing the field of market research. Professionals who can adapt to these technological changes and utilize them to extract actionable insights will likely have strong career prospects.

What Are The Job Opportunities Of A Market Research Analyst?

Market research analysts have a wide range of job opportunities across various industries. Their primary responsibility is to gather and analyze data to help organizations make informed business decisions.

Luckily, there are many other job opportunities within the field of market research analysis that a market research analyst can do:

• Market Research Analyst: This is the primary role of a market research analyst where they collect and analyze data to identify market trends, consumer behavior, and competitive landscape. They design surveys, conduct interviews, and use statistical techniques to interpret the data and generate actionable insights for decision-making.
• Market Intelligence Specialist: In this role, you would focus on gathering and analyzing data related to the industry, competitors, and market conditions. You would monitor market trends, track competitor activities, and provide strategic recommendations to support business development, product positioning, and market entry strategies.
• Consumer Insights Analyst: As a consumer insights analyst, you would delve into understanding consumer behavior, preferences, and attitudes. You would employ various research methods such as surveys, focus groups, and interviews to gather data and then analyze it to uncover consumer insights. These insights help companies develop effective marketing strategies and refine product offerings.
• Data Analyst : Data analysis is an essential aspect of market research, and as a data analyst, you would specialize in processing, organizing, and interpreting large datasets. You would use statistical techniques, data mining, and visualization tools to extract meaningful patterns and trends. Your findings would assist in making informed business decisions and optimizing marketing campaigns.
• Market Research Consultant: In a consulting role, you would work with clients from different industries to provide expert market research guidance. You would conduct comprehensive market studies, assess competitive landscapes, and deliver strategic recommendations based on your analysis. Consultants often work on a project basis and collaborate closely with clients to address specific business challenges.
• Brand Strategist: Brand strategists combine market research insights with creative thinking to develop and implement effective branding strategies. You would analyze consumer perceptions, market positioning, and competitive landscape to define brand identities, messaging, and marketing campaigns that resonate with target audiences.

What Type Of Companies Hire A Market Research Analyst?

Market research analysts are in demand across various industries and sectors.

Some of the companies that hire market research analysts include:

• Market Research Firms: These specialized firms conduct market research for clients across different industries.
• Consumer Goods Companies: Companies that produce and sell consumer goods often employ market research analysts to gather insights on consumer preferences, market trends, and product performance.
• Technology Companies: Technology companies, especially those involved in software development, electronics, and telecommunications, rely on market research analysts to understand customer needs, evaluate competition, and assess market potential.
• Healthcare and Pharmaceutical Companies: These companies require market research analysts to study patient demographics, evaluate the efficacy of drugs, analyze healthcare trends, and assess market opportunities.
• Financial Institutions: Banks, insurance companies, and investment firms hire market research analysts to analyze market trends, identify investment opportunities, and assess customer preferences.
• Advertising and Marketing Agencies: Agencies that offer advertising, branding, and marketing services often have market research analysts on their teams to provide insights for developing effective strategies and campaigns.
• Retail Companies: Retailers employ market research analysts to understand consumer behavior, analyze purchasing patterns, and identify market opportunities.
• Media and Entertainment Companies: Media companies, including television networks, film studios, and streaming platforms, use market research analysts to understand audience preferences, gauge viewership, and identify potential content opportunities.

What Is The Work-Life Balance Of A Market Research Analyst?

A market research analyst’s work-life balance can vary depending on company culture , industry, workload, and personal preferences. Generally, market research analysts strive to maintain a balanced lifestyle, but the actual balance achieved can differ from person to person.

The working hours of market research analysts involve standard office hours, 9 am to 5 pm, or similar. However, there may be times when they need to perform additional hours to meet project deadlines or during busy periods. Therefore, this affects how these individuals maintain their work and social life.

However, there is also a lot of flexibility in this job. Depending on the company and specific job requirements, market research analysts may have some flexibility in their work arrangements. This could include options for remote work , flexible schedules, or compressed work weeks. Flexibility can contribute positively to achieving a better work-life balance.

The workload varies based on the organization’s demands and the projects involved at different quarters of the year. There may be periods with high-intensity work where you should meet the deadlines, which could affect your work-life balance. However, there may also be quieter periods with a more manageable workload. Balancing workload, managing deadlines, and effectively communicating with stakeholders can help alleviate stress and improve work-life balance.

Personal factors such as individual preferences, commitments, and priorities significantly affect work-life balance. Some market research analysts may prioritize their personal lives, hobbies, or family time more, while others may focus more on their careers. Individuals must assess and prioritize their needs to achieve the desired work-life balance.

Ultimately, achieving a good work-life balance as a market research analyst involves finding a suitable position with a supportive company culture, managing workload and stress effectively, and establishing personal boundaries to ensure time for personal life outside of work.

Should I become a Market Research Analyst?

If you have a passion for market research, understanding market trends, and delving into the factors that influence consumers’ life decisions, this is the perfect career for you. It’s important to make an informed decision based on your interests, skills, and long-term goals. Notably, there will be over 99,800 job openings for market research analysts each year for the next decade leading to this job increase. Therefore, if you’re looking to invest in a promising career for the future, this is the ideal path to pursue.

Careers Related to Market Research Analyst

• Business Analyst
• Data Analyst
• Marketing Manager
• Product Manager
• Sales Manager

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Market Research Analysts

Requirements.

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Education and Training Requirements

High school.

Most employers require their marketing research analysts to hold at least a bachelor's degree, so a college preparatory program is advised. Classes in English, marketing, economics, mathematics, psychology, and sociology are particularly important. Courses in computer science are especially useful, since a great deal of tabulation and statistical analysis is required in the marketing research field.

Postsecondary Training

The minimum education requirement for market research work is a bachelor's degree in marketing research, marketing, business administration, statistics, computer science, history, or economics to enter this career, but many employers seek applicants with graduate degrees. Many employers prefer that a marketing research analyst hold a master's degree as well as a bachelor's degree. A master's of business administration, for example, is frequently required on projects calling for complex statistical and business analysis. Other recommended degrees include those in marketing, statistics, communications, and related fields. Graduate work at the doctorate level is not necessary for most positions, but it is highly desirable for those who plan to become involved in advanced research studies.

Course work in sociology and psychology will be helpful for those who are leaning toward consumer demand and opinion research. Since quantitative skills are important in various types of industrial or analytic research, students interested in these areas should take statistics, econometrics, survey design, sampling theory, and other mathematics courses.

Other Education or Training

The American Marketing Association offers various online and in-classroom education and training programs in market research. The Insights Association (formerly Marketing Research Association) offers conference sessions and webinars such as "Understanding the Shopper's Dynamic Decision Making Process," and "The Results Are In: Social Media Techniques vs. Focus Groups for Qualitative Research." The American Association for Public Opinion Research, American Association of Advertising Agencies, CASRO, and the Qualitative Research Consultants Association also provide webinars, workshops, and other continuing education opportunities. Contact these organizations for more information. 

Certification, Licensing, and Special Requirements

Certification or licensing.

The Marketing Research Association and the American Marketing Association offer certification for marketing research analysts. Contact these organizations for more information.

Experience, Skills, and Personality Traits

Any experience conducting marketing research, as well as the completion of at least one college internship, will be useful for those aspiring to careers in the field. Market research analysts must be intelligent, detail oriented, and accurate. They have the ability to work easily with words and numbers, and they are particularly interested in solving problems through data collection and analysis. In addition, the job requires patience and persistence, since long hours are often required when working on complex studies.

As part of the market research team, market research analysts must be able to work well with others and have an interest in people. The ability to communicate, both orally and in writing, is also important, since they are responsible for writing up detailed reports on the findings in various studies and presenting recommendations to management.

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How to Become a Market Research Analyst How to Become a Market Research Analyst How to Become a Market Research Analyst

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An increasing number of companies across varied industries rely on market research and statistical data to make informed decisions and carry out effective plans. This has made the market research analyst role indispensable in many organizations.

Students who are interested in entering the profession should know that educational investment is crucial. In addition to  earning the right degree  to become a market research analyst, they also need to develop the right set of skills and gain sufficient working experience.

What Does a Market Research Analyst Do?

Market research analysts help companies understand target markets. They do this through in-depth studies of market trends, market conditions, consumer buying behaviors, and other related metrics. Having a comprehensive understanding of these areas allows companies to devise the right products and identify which consumers are likely to purchase those products at certain prices. Market research analysts may accomplish this through questionnaires, interviews, and market analysis, among other strategies. These professionals are also skilled in researching and analyzing competitors.

Market Research Analyst Degree Path

Market research analysts are vital to helping a business target the right consumers and optimize growth strategies. Earning a degree in marketing, business analytics, or a related field can help individuals on their path toward becoming a market research analyst. Gaining professional experience and honing the skills that are considered fundamental for the role are also important.

Collectively, these steps can equip individuals with a foundation in the necessary skills and knowledge to be successful in the career. Just as importantly, they can help individuals understand how best to apply what they’ve learned to an individual company’s goals.

Market Research Analyst Education Requirements

Typically, the market research analyst role requires a minimum of a bachelor’s degree. There are a number of relevant undergraduate degrees, with the most useful offering a deeper understanding of core concepts related to market research analysis, including consumer behavior, target audience identification, and strategic planning.

Those who are interested in an advanced career in market research analysis should consider pursuing a master’s degree. This isn’t a requirement to enter the field, but some employers may prefer candidates with an advanced degree, especially for senior and managerial roles.

How to Become a Market Research Analyst

There are essential steps to becoming a market research analyst, including obtaining the right bachelor’s degree and considering a  master’s degree  for possible higher-level positions. Market research analysts also need several years of work experience to become certified as professional market researchers.

Step 1: Earn a Bachelor’s Degree

Students can begin their paths by earning a bachelor’s in fields such as  marketing ,  business administration , or  psychology . Each of these degrees, in different ways, provides valuable insights, enabling future market research analysts to assess consumer buying behaviors and preferences.

Specifically, a degree in marketing is valuable, since the coursework incorporates business theories and policies, marketing, and the study of consumer behaviors. A bachelor’s in business administration provides a foundation in financial accounting, economics, business law, and statistics. A degree in psychology, on the other hand, allows students to study human nature and behaviors from perspectives that incorporate fundamental concepts such as cognition, multiculturalism, critical thinking, and development through the lifespan.

Step 2: Build On-the-Job Experience

Advancing to the role of market research analyst usually requires at least a few years of industry experience, working in a role such as marketing assistant or account representative. This background helps gain access to greater job opportunities — such as becoming a market research analyst — as well as assists in qualifying for particular certifications. Market research analysts usually work full time, although certain job demands, such as time-sensitive marketing campaigns, may require them to work additional hours.

Step 3: Earn a Master’s Degree (Optional)

To qualify for higher-level positions, market research analysts should consider pursuing a master’s degree. There are degrees that focus specifically on market research analysis related fields, such as marketing, market research, or data analytics; however, professionals may also choose to earn a  Master of Business Administration (MBA) .

In addition to opening greater career opportunities, a master’s degree can also serve as a valuable tool in obtaining the Insights Professional Certification, or IPC. This designation is administered by the Insights Association. To qualify, applicants need to take and pass a test and possess at least three years of work experience. Certified researchers who plan to renew their credentials, which is required every two years, must complete 20 hours of continuing education.

What Skills Does a Market Research Analyst Need?

In addition to building job experience and obtaining the right education, market research analysts need specific soft skills to succeed in the field.

The ability to analyze huge amounts of data is a must, considering that research and information analysis are at the heart of the job. In terms of choosing the right marketing strategies for any given company, critical-thinking abilities also come into play.

Finally, market research analysts need exceptional communication skills. Those interested in becoming market research analysts need to develop oral and written communication skills, as the role typically involves frequent presentations and interactions with clients, team members, consumer audiences, and other stakeholders.

Market Research Analyst Salaries and Job Outlook

According to the BLS, the median salary for a market research analyst in 2020 was $65,810. Several factors contribute to precise salary levels, such as overall professional experience and the position’s location.

In addition, the BLS projects 18% growth for this job between 2019 and 2029. This rate is significantly higher than the 4% average employment growth for all other occupations over the same 10-year period. By 2029, the BLS estimates that as many as 130,300 additional market research analyst jobs will be created.

Several factors contribute to this impressive growth in market research analyst jobs. Companies are relying to a greater degree on data and research to effectively target consumers. The ability to reach the right customers, due to more effective marketing and advertising strategies, leads to an increase in business profits.

The BLS further reports that job applicants with strong backgrounds in statistics and data analysis, as well as those with a master’s degree in marketing or business administration, are likely to have better employment opportunities.

Start Your Journey to Becoming a Market Research Analyst Today

If you have a passion for understanding marketing research, statistical data, and human psychology, a career as a market research analyst might be an excellent choice.

There is no better time than now to invest in your future. Earning a degree in a field such as marketing, statistics, analytics, psychology, or business administration can be a step in the right direction to becoming a market research analyst.

Maryville University offers online  bachelor’s  and  master’s  degrees in a range of fields including  marketing ,  psychology , and  business administration . These rigorous academic degree programs are designed to fit into students’ busy lifestyles, which may include family obligations and full-time jobs.

Be brave. Take the first step today toward an exciting career as a market research analyst.

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Certified Market Research Analyst (CMRA)

The Certified Market Research Analyst (CMRA) program is a comprehensive training designed to equip individuals with the knowledge and skills needed to excel in the field of market research. In today’s data-driven business landscape, effective market research is crucial for making informed decisions, understanding consumer behavior, and driving business growth. This certification empowers participants to understand market research principles, master data analysis techniques, and contribute to better decision-making within organizations. Whether you’re new to market research or seeking to enhance your expertise, the CMRA program offers a comprehensive exploration of core concepts, strategies, and best practices.

Certification Program Objectives:

Upon successful completion of the Certified Market Research Analyst (CMRA) program, participants will achieve the following objectives:

• Foundations of Market Research: Grasp the foundational principles of market research, including understanding the importance of data-driven decision-making.
• Research Methodologies: Acquire skills in selecting appropriate research methodologies, designing surveys, and gathering data effectively.
• Data Collection and Analysis: Understand techniques for collecting and analyzing data, deriving insights, and presenting findings.
• Consumer Behavior Analysis: Develop proficiency in understanding consumer behavior, preferences, and trends through market research.
• Market Segmentation and Targeting: Learn how to segment markets, identify target audiences, and tailor marketing strategies accordingly.
• Competitor Analysis: Acquire skills in analyzing competitors, evaluating market positioning, and identifying competitive advantages.
• Trend Forecasting: Understand how to identify and forecast market trends, enabling proactive decision-making and innovation.
• Strategic Insights and Recommendations: Learn techniques for deriving strategic insights from market research data and providing actionable recommendations.

Certification Requirements:

• Bachelor’s Degree
• 2 – 5 years of relevant work experience

Certification Process:

• To be certified as CMRA, student should take up a 1.5 hours online exam conducted by AIBM.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

• Module 1: Introduction to Market Research
• Module 2: Research Design and Methodology
• Module 3: Data Collection Techniques
• Module 4: Data Analysis and Interpretation
• Module 5: Market Segmentation and Targeting
• Module 6: Reporting and Presentation of Research Findings

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Market Research Analyst (CMRA) certification is designed for a diverse range of professionals seeking to excel in market research:

• Market Research Analysts: Those responsible for designing, conducting, and analyzing market research studies to provide insights.
• Marketing Professionals: Individuals looking to enhance their market research skills to drive data-driven marketing strategies.
• Business Analysts: Professionals focused on understanding market trends and consumer behavior to guide business decisions.
• Data Analysts: Those interested in applying data analysis techniques to interpret market research data and extract insights.
• Aspiring Market Researchers: Individuals aspiring to enter the field of market research and seeking comprehensive training.
• Entrepreneurs and Business Owners: Individuals managing their own businesses, looking to develop effective market research strategies.
• Organizational Leaders: Managers interested in understanding the key principles of successful market research for strategic decision-making.

Embark on the journey of achieving the CMRA certification to refine your market research skills, contribute to data-driven decision-making, and play a significant role in providing insights that drive business growth and success within your organization and industry.

AIBM and its subsidiary institutions AIFB, AIPLM, AIHHM, AIIT, AIREM, AIDM, AIEM, AIEHSM, AIIM, AICM, AIDSAI and AIPC offer a range of progressive, flexible and affordable business, management and skill based professional certifications.

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What Does a Market Research Analyst Do?

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Market Research Analyst Salary

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Job Outlook

Work environment, work schedule, comparing similar jobs.

Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. Others work directly for employers as part of a marketing team at consumer and product firms.

Approximately 738,000 people worked as market research analysts in the U.S. in 2020.

Market Research Analyst Duties & Responsibilities

Market analysts' responsibilities can depend somewhat on the employer, but they're largely similar:

• Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
• Analyze data using statistical software.
• Interpret the data they've collected, ​organizing this information into statistical tables and reports.
• Present their findings to executives and clients through charts, graphs, and other visual means to help them make ​better-informed decisions about product introductions, modifications, and marketing campaigns. 
• Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
• Measure effectiveness of marketing programs and strategies.

The industries that most frequently employ market research analysts include management, science, technical consulting services, computer systems design services, and advertising/public relations services.

Salaries can vary depending upon employer and industry. Those who work in the publishing industry tend to be the highest paid, but only marginally over those in company management.

• Median Annual Salary: $65,810
• Top 10% Annual Salary: More than $127,410
• Bottom 10% Annual Salary: Less than $33,80

Education, Training & Certification

Advanced education and certification can help land a job in this occupation.

• Education: Market research analysts typically have at least a bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, communications, or a related field. An  MBA  or other advanced education isn't required, but it's usually desired for leadership positions.
• Certification: Certifications are voluntary but strongly recommended because they help demonstrate professional competency.

The  Marketing Research Association  provides training and certification to those who qualify. 

Market Research Analyst Skills & Competencies

Some qualities and acquired skills will help you succeed at becoming a market research analyst.

• Computer skills: Experience with Microsoft PowerPoint and Word, as well as statistical software platforms such as SPSS, WinCross, SAS, and Market Sight, can help with sorting data, as well as creating visual results and trends.
• Math and analytical skills: These are essential for analyzing research data.
• Confidence : You should be comfortable speaking in front of strangers and presenting results to internal team members and management.
• Multitasking capability : You should be able to manage multiple projects with a quick turnaround.
• Interpersonal skills: You'll need an ability to work well with all levels of management, internal staff, clients, and vendors.

According to the U.S. Bureau of Labor Statistics, opportunities for market research analysts are expected to grow by 18% from 2016 through 2029, which is much faster than the average for all occupations.

Trends toward using data to understand consumer preferences for products and services and to target marketing to specific consumer niches are chiefly responsible for this projected growth.

This is a diversified position that can require working alone or with a team at any given time. You'll be working with people with a wide variety of skills and talents.

This is a full-time job, normally during regular business hours. Some overtime can be required due to looming deadlines and business volume.

How to Get the Job

LEARN AND APPLY:

The Insights Association has job listings, a networking portal, and it offers a certification program that can add immeasurably to your resume. Also check the top job boards for available positions.

DRAFT THE PERFECT RESUME:

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INCLUDE RELEVANT SKILLS IN YOUR COVER LETTER:

If the job requests a  cover letter , use two to three short paragraphs to describe past projects where you successfully performed market research.

Here's the estimated annual earning for similar occupations.

• Cost estimator : $66,610
• Economist : $108,350
• Public relations specialist : $62,810
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Education Requirements for Market Research Analysts

Getting started as a market research analyst.

• What is a Market Research Analyst
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Do You Need a Degree to Become a Market Research Analyst?

Educational backgrounds of market research analysts, a snapshot of today's market research analysts' educational background, evolving trends and the shift in educational preferences, education for aspiring market research analysts: what matters.

• Analytical Skills: Developed through studies in Statistics, Mathematics, or Data Science, which are crucial for data interpretation and analysis.
• Market Understanding: Gained through business or marketing studies, providing insights into market dynamics and consumer behavior.
• Behavioral Insights: Often nurtured in fields like Psychology or Sociology, which help in understanding consumer motivations and social trends.

Building a Path Forward: Education and Beyond

• Practical Experience: Gaining hands-on experience through internships or entry-level roles in market research, analytics, or related fields.
• Continuous Learning: Keeping up with the latest tools, techniques, and trends through online courses, certifications, and industry seminars.
• Networking and Mentorship: Building relationships within the market research community to gain insights and guidance from experienced professionals.

The Bottom Line: Diverse Backgrounds, Unified Goals

Most common degrees for market research analysts, business administration, statistics or mathematics, popular majors for market research analysts, communications, popular minors for market research analysts, communication, computer science, why pursue a degree for a market research analyst career, what can you do with a degree in market research analysis, degree alternatives for a market research analyst, professional certifications, bootcamps and workshops, online courses and moocs, mentorship and networking, self-learning and side projects, navigating a market research analyst career without a degree, acquire practical experience, build a strong portfolio, develop relevant skills, network and seek mentorship, stay updated with industry trends, embrace continuous learning, consider certifications, education faqs for market research analyst, do you need to go to college to become a market research analyst, is it worth it to get a degree for a market research analyst role, how important is continuous learning for a market research analyst.

Market Research Analyst Certifications

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Market research analyst job description - qualifications, requirements & salary data, market research analyst job description.

Market Research Analysts are the foundation of any successful marketing campaign.

Even though a company may have a brilliant product or service, it is likely to struggle to find success with it if that product or service isn't marketed to the right consumers and in the right way; that's where the Digital Market Research Analyst comes in.

Whether studying market conditions for a product, a service, or a targeted demographic, Market Researchers are tasked with determining what sorts of products and services are needed, who is seeking them, and how much those consumers are willing to pay for the products or services being offered.

Collecting the Data

An Online Market Research Analyst acquires information through a variety of strategies, using both traditional and technological/digital means to gather the statistics required to determine actionable insights for the products and services they're researching.

Traditional means of research still include focus groups, surveys and other time-tested traditions of information gathering, while digital strategies may incorporate social media listening and monitoring solutions, sophisticated keyword research strategies and other data-collection methods powered by digital technologies.

Though the data collected is logical and quantitative, a good Research Analyst must also understand human emotions, and be capable of leveraging psychological principles and traditional marketing considerations in order to arrive at their conclusions.

To achieve success in modern Digital Research Analyst Jobs, curiosity is just as important as analytical skills, as new methods are being devised on a regular basis, with radically different approaches being introduced to the industry in response to the latest and greatest technological advancements.

Presenting the Findings

After converting their data into a statistical, written and visual summary, it must then be displayed to other members of the marketing and advertising team, or people working on product and packaging design.

Market Research Analysts typically present their findings to Senior Research Staff, Executives or C-Level Personnel to help them make better-informed decisions about research and development, product and service updates, packing changes, advertising strategies and other marketing considerations.

The Analyst then works with members of the sales, customer service and other sales-support teams to understand how those changes they recommended have impacted actual purchases, consumer feedback, reviews and other post-sale interactions with their targeted consumers.

Market Research Analyst Qualifications

It's not easy to get hired as a Market Research Analyst, especially if you don't have any experience in the industry, but because the field is growing at such a rapid pace, anyone who meets the following requirements should strongly consider looking into available Market Research Analyst Jobs.

Typical Education Requirements

• B.A. / B.S. in Market Research, Psychology, Communications, Business Administration, Statistics or a related field

Market Research Analyst jobs typically require at least an undergraduate degree in a related field of communications, marketing, math or statistics, as employers hiring entry-level Market Research Analysts will surely want to know that their candidates are comfortable with both marketing and advertising concepts, as well as advanced mathematical processes involved in interpreting statistics and analyzing data. 

Preferred Skills

• Statistics and Analytics
• Communications
• Critical-Thinking
• Detail-Oriented

Market Research Analysts will definitely need to be comfortable performing advanced statistical analyses, so a background in Mathematics is supremely important for being considered in any role, including both traditional jobs, as well as Internships. 

Communication skills are also clearly important as the Analyst is typically responsible for presenting their findings to a larger group, often including Executive or C-Level management personnel, as well as clients if the Analyst is working in an Agency setting.

Market Research Analyst Career Outlook

The Bureau of Labor Statistics (BLS) projects that employment for Market Research Analysts will increase 23% between 2016-2026, "Much faster than average", meaning that this industry and these roles are primed for seeing explosive growth.

In terms of the Career Path, most Analysts start in an entry-level data analysis and research assistant type role, where they will be tested on their Mathematical skills and ability to quickly organize, analyze and interpret data, then clearly communicate their findings to senior managers.

Those Analysts who perform well by delivering key insights that improve product design, service delivery or marketing and advertising communications can be expected to be promoted into leadership roles, potentially running their own teams of Marketing Analysts or even getting further involved in higher-level Marketing roles outside of the data analysis industry.

Market Research Analyst Salary Expectations

The Bureau of Labor Statistics (BLS) reports the 2017 Median Annual Salary for a Market Research Analyst at $63,230, or $30.40 per hour.

Find the Perfect Market Research Job at Digital Media Jobs!

Now that you know what it’s like to be a Market Research Analyst, find your dream role in Market Research at Digital Media Jobs!

Visit our Job Listings page to find positions available near you!

References:

• https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm