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The power of social media

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The Power of Social Media – Positive and Negative PPT Presentation

• by Refresh Science
• October 17, 2021 January 22, 2023

Without us even realize, social media gets so powerful than it ever has. Lots of people and businesses rely on social media. The power of social media has the potential to shape society in certain ways. More than half of the world’s population are active users of social media with an average of 3,9 billion active users.

Social media was originally intended for entertainment and communication purposes l. But now it has transformed into a platform with diversified purposes. That being said, anyone with a smartphone or computer and access to the internet is likely to have at least one username on social media. Everyone with social media accounts has either gain or give something from the platform. Many try to gain the power to influence others in many ways.

Understanding the Power of Social Media

When used strategically, social media is the biggest market research and digital marketing that ever existed. However, it is not an easy task to influence others using social media. Gaining power and influence from social media is real work even if you already have fame. This is because there are too many things are uploaded only from billions of active users. Thus, if you cannot stand to be different and offers what people need, then you will get blend in with the online crowd.

People use social media for real-time update features. This feature allows people to share and receive news faster than any electronic devices. Users with lots of following or famous people have the power to influence others through the things they upload or shares opinion. On the other hand, followers tend to trust the things they heard or read from influencers. That is why it is very easy to spread love as well as hate through the social media platform.

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How social media helps people?

The truth that social media hides the face of people makes people brave than ever. Those who are shy in real life can easily communicate through social media. However, this is a double-edged sword because people can get so evil since they can talk the way they want without thinking. Online hate and bullying grow to be serious issues that anyone can get from people they do not even know. Scary as it sounds, is it?

Though social media can influence people in a bad way, others also gain more positive sides from the platform. Social media is a powerful platform for marketing with no boundary to continents, countries, and even times. Allowing people to sell anything to anyone globally. Big and small companies build trust with followers and turn them into potential customers.

As easy as spreading hate, people also use social media to spread love and empathy. In social media, anyone has the voice to share opinions they never dare to say offline. Also in social media, people have the access to respond to any shared opinions, news, status, and anything alike.

The positive side of social media

Social media is indeed like a double-edged sword. Depending on the users, social media can be positive and negative. Here are some positive effects of social media.

• Easier to meet new people – meeting new people is not an easy thing to do offline. Unless you are the ongoing and fun type of person at a party, it can be quite tough to make friends. The rise of social media allows you to have a whole different concept of friendship. Even the most introverted can get like hundreds of friends on social media. Though it is not like a real friend to hang out in real life, still it is the kind of friends you will talk to through social media.
• Foster empathy – the truth is, we share a little bit too much of our lives on social media. What we share in daily life may be personal, but other people may find it inspirational. This also makes it very easy to empathize with others through the stuff they shared. It is also very easily find people who go through the same situation.
• Faster communication – with the packed daily life schedule, communication time with family and friends is getting smaller. Social media makes communication faster than ever considering the time spent on the platform. You can easily send messages and comments to a long-lost friend.
• Spread news easily – as easy as making friends and communicating, news travel faster in social media. Once the news is uploaded, people have free access to read, like, and share it. The more people who share, the wider the scope of the news.
• Easier marketing – with the power it has, people utilize social media as a powerful platform for marketing. Share some good content for the followers and lead them to be potential customers. Though social media is a complex thing it is a powerful platform to market business.

The Negative side of Social Media

Social media is not all positive though. The negative side of social media is mostly geared due to excessive use of the platform and also lacks users’ understanding. Constantly exposed to other people’s life may lead to anxiety and depression . Some people find they are unconsciously comparing their life with others. This is surely the path to anxiety and depression as what you see on social media is not always true.

Other bad sides of social media are cyberbullying and hate. Though the two are not new it gets worse since people can hide their true selves behind the keyboard. Allowing them to talk freely without considering if it might hurt others.

Spending too much time on social media results in another syndrome of missing out. FOMO or fear of missing out makes you constantly check the messages and social media. You always want to know what others are up to and see if they have more fun than you already have. This is the sign of fear of missing out because you cannot stand for not knowing what happen in your social media timeline .

Social media's growing impact on our lives

Media psychology researchers are beginning to tease apart the ways in which time spent on social media is, and is not, impacting our day-to-day lives.

Social media use has skyrocketed over the past decade and a half. Whereas only five percent of adults in the United States reported using a social media platform in 2005, that number is now around 70 percent .

Growth in the number of people who use Facebook, Instagram, Twitter, and Snapchat and other social media platforms — and the time spent on them—has garnered interest and concern among policymakers, teachers, parents, and clinicians about social media's impacts on our lives and psychological well-being.

While the research is still in its early years — Facebook itself only celebrated its 15 th birthday this year — media psychology researchers are beginning to tease apart the ways in which time spent on these platforms is, and is not, impacting our day-to-day lives.

Social media and relationships

One particularly pernicious concern is whether time spent on social media sites is eating away at face-to-face time, a phenomenon known as social displacement .

Fears about social displacement are longstanding, as old as the telephone and probably older. “This issue of displacement has gone on for more than 100 years,” says Jeffrey Hall, PhD, director of the Relationships and Technology Lab at the University of Kansas. “No matter what the technology is,” says Hall, there is always a “cultural belief that it's replacing face-to-face time with our close friends and family.”

Hall's research interrogates that cultural belief. In one study , participants kept a daily log of time spent doing 19 different activities during weeks when they were and were not asked to abstain from using social media. In the weeks when people abstained from social media, they spent more time browsing the internet, working, cleaning, and doing household chores. However, during these same abstention periods, there was no difference in people's time spent socializing with their strongest social ties.

The upshot? “I tend to believe, given my own work and then reading the work of others, that there's very little evidence that social media directly displaces meaningful interaction with close relational partners,” says Hall. One possible reason for this is because we tend to interact with our close loved ones through several different modalities—such as texts, emails, phone calls, and in-person time.

What about teens?

When it comes to teens, a recent study by Jean Twenge , PhD, professor of psychology at San Diego State University, and colleagues found that, as a cohort, high school seniors heading to college in 2016 spent an “ hour less a day engaging in in-person social interaction” — such as going to parties, movies, or riding in cars together — compared with high school seniors in the late 1980s. As a group, this decline was associated with increased digital media use. However, at the individual level, more social media use was positively associated with more in-person social interaction. The study also found that adolescents who spent the most time on social media and the least time in face-to-face social interactions reported the most loneliness.

While Twenge and colleagues posit that overall face-to-face interactions among teens may be down due to increased time spent on digital media, Hall says there's a possibility that the relationship goes the other way.

Hall cites the work of danah boyd, PhD, principal researcher at Microsoft Research  and the founder of Data & Society . “She [boyd] says that it's not the case that teens are displacing their social face-to-face time through social media. Instead, she argues we got the causality reversed,” says Hall. “We are increasingly restricting teens' ability to spend time with their peers . . . and they're turning to social media to augment it.”

According to Hall, both phenomena could be happening in tandem — restrictive parenting could drive social media use and social media use could reduce the time teens spend together in person — but focusing on the latter places the culpability more on teens while ignoring the societal forces that are also at play.

The evidence is clear about one thing: Social media is popular among teens. A 2018 Common Sense Media report found that 81 percent of teens use social media, and more than a third report using social media sites multiple times an hour. These statistics have risen dramatically over the past six years, likely driven by increased access to mobile devices. Rising along with these stats is a growing interest in the impact that social media is having on teen cognitive development and psychological well-being.

“What we have found, in general, is that social media presents both risks and opportunities for adolescents,” says Kaveri Subrahmanyam, PhD, a developmental psychologist, professor at Cal State LA, and associate director of the Children's Digital Media Center, Los Angeles .

Risks of expanding social networks

Social media benefits teens by expanding their social networks and keeping them in touch with their peers and far-away friends and family. It is also a creativity outlet. In the Common Sense Media report, more than a quarter of teens said that “social media is ‘extremely' or ‘very' important for them for expressing themselves creatively.”

But there are also risks. The Common Sense Media survey found that 13 percent of teens reported being cyberbullied at least once. And social media can be a conduit for accessing inappropriate content like violent images or pornography. Nearly two-thirds of teens who use social media said they “'often' or ‘sometimes' come across racist, sexist, homophobic, or religious-based hate content in social media.”

With all of these benefits and risks, how is social media affecting cognitive development? “What we have found at the Children's Digital Media Center is that a lot of digital communication use and, in particular, social media use seems to be connected to offline developmental concerns,” says Subrahmanyam. “If you look at the adolescent developmental literature, the core issues facing youth are sexuality, identity, and intimacy,” says Subrahmanyam.

Her research suggests that different types of digital communication may involve different developmental issues. For example, she has found that teens frequently talked about sex in chat rooms , whereas their use of blogs and social media appears to be more concerned with self-presentation and identity construction.

In particular, exploring one's identity appears to be a crucial use of visually focused social media sites for adolescents. “Whether it's Facebook, whether it's Instagram, there's a lot of strategic self presentation, and it does seem to be in the service of identity,” says Subrahmanyam. “I think where it gets gray is that we don't know if this is necessarily beneficial or if it harms.”

Remaining questions

“It's important to develop a coherent identity,” she says. “But within the context of social media — when it's not clear that people are necessarily engaging in real self presentation and there's a lot of ideal-self or false-self presentation — is that good?”

There are also more questions than answers when it comes to how social media affects the development of intimate relationships during adolescence. Does having a wide network of contacts — as is common in social media—lead to more superficial interactions and hinder intimacy? Or, perhaps more important, “Is the support that you get online as effective as the support that you get offline?” ponders Subrahmanyam. “We don't know that necessarily.”

Based on her own research comparing text messages and face-to-face interactions, she says: “My hypothesis is that maybe digital interactions may be a little more ephemeral, they're a little more fleeting, and you feel good, but that the feeling is lost quickly versus face-to-face interaction.”

However, she notes that today's teens — being tech natives — may get less hung up on the online/offline dichotomy. “ We tend to think about online and offline as disconnected, but we have to recognize that for youth . . . there's so much more fluidity and connectedness between the real and the physical and the offline and the online,” she says.

In fact, growing up with digital technology may be changing teen brain development in ways we don't yet know — and these changes may, in turn, change how teens relate to technology. “Because the exposure to technology is happening so early, we have to be mindful of the possibility that perhaps there are changes happening at a neural level with early exposure,” says Subrahmanyam. “How youths interact with technology could just be qualitatively different from how we do it.”

In part two of this article , we will look at how social media affects psychological well-being and ways of using social media that are likely to amplify its benefits and decrease its harms.

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Role of social media

Aug 18, 2018

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Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.<br>

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Presentation Transcript

Role Of Social Media In Our Life

Contents • What is Social Media? • Types of Social Media Services. • Positive Role of Social Media. • Negative Role of Social Media.

What is Social Media? • Social Media refers to online tools and services which allow an exchange of ideas, information, videos, pictures and graphics. • Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.

Types of Social Media Services. • Social networking (Facebook, LinkedIn, Google+). • Micro blogging (Twitter, Tumblr). • Photo sharing (Instagram, Snapchat, Pinterest). • Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Positive Role of Social Media

Positive effect of Social Media on Educaion • As per survey of previous research, 90% of students use social networks. • For purpose of education we can use social media in an innovative way.

Positive effect of Social Media on Business • Social Media enables you to reach markets you may not otherwise have access to for virtually no cost, other than in time and effort. • Ask questions and obtain instant feedback from customers, peers and prospects.

Negative Role of Social Media

Negative effect of Social Media • It is Addictive- Survey show that 63% of Indians logon to, Instagram daily and 40% logon multiple time each day. • Cyber bullying- Cyberbullying includes sending, posting, or sharing negative, harmful, false, or mean content about someone else.

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How to give better social media presentations (free templates included)

Written by by Ronnie Gomez

Published on  December 11, 2023

Reading time  6 minutes

Public speaking skills are a career accelerator, especially in social media marketing . According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.

If that makes your palms sweaty, don’t panic. Skills can be learned. It just takes time and practice.

If you’re ready to start giving more compelling social media presentations, you’re in the right spot. In this article, you’ll find a list of the essential elements of a social media marketing presentation, expert advice on speech delivery and templates to speed up your deck creation process.

What is a social media presentation?

A social media presentation is a speech, lecture or pitch in which elements of a social media strategy are shared and explained to an audience—senior leaders, internal stakeholders, clients, etc.

Like a snowflake, no two presentations are the same. Every social media marketing presentation is tailored to the needs of a specific situation or goal. Broadly, these presentations can be categorized into the following:

• Pitch presentations : Here, the speaker aims to persuade the audience on a strategic initiative. This could involve pitching services to a potential client in an agency setting, or in-house teams pitching a new tool or process.
• Update presentations : These presentations keep stakeholders informed about the progress of a strategy—wins, opportunities, lessons learned, etc.
• Knowledge-sharing presentations: The speaker aims to educate stakeholders on insights gained through social media data collection .

Each of these presentations has the power to give your social media efforts new meaning. They clarify the return on investment (ROI) of your social media strategy by creating more tangible connections between your work and its results.

The 4 elements of a persuasive social media presentation

It can be difficult to tell when a presentation is ready to share. After spending hours developing a talk track and creating a deck, the lines between critical information and fluff can blur. The following list will help you plan and audit presentations to ensure they’re well-received every time.

1. A cohesive narrative

Why are you delivering your social media presentation?

Behind every exceptional presentation lies a central thesis—a significant idea or perspective that you intend to convey to your audience. Even routine performance updates should have a driving purpose.

Starting from this point will align all of the information you incorporate—from your opening hook to your concluding thoughts—to create a cohesive, compelling story.

2. Succinct slides

Each slide you present should be simple, focused and void of unnecessary distractions. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, “The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide.”

3. Compelling data visualizations

Social media marketing presentations often come down to proving ROI for stakeholders. Data visualization like graphs and charts are a compelling way to make your case.

In data journalist David McCandless’s TED talk , he explains that the beauty of data visualization is “that we can see the patterns and connections that matter and design that information so it makes more sense, it tells a story or allows us to focus only on the information that’s important.”

Don’t get bogged down in mapping out every single data point you uncover during your research. The best graphs are simple graphs with takeaways that are quick to spot.

4. Room for conversation

Engaging your audience goes beyond simply presenting great content. It’s about fostering a connection with them. It’s not enough to ask “any questions?” at the end of your presentation. You need to create space for everyone to absorb and interact with their newfound knowledge.

Create space throughout your presentation to seek feedback on crucial concepts or areas of concern. Tailored questions create engaged audiences.

Expert advice for delivering your next social media presentation

If you’re looking for presentation advice, who better to turn to than a salesperson? That’s why we went to John Barrows, CEO of JB Sales for his guidance on presenting. Barrows provides professional sales training to companies like Salesforce, LinkedIn and Amazon, plus he has over 25 years worth of presentation experience.

We asked him for his expert advice on giving exceptional presentations. Here’s what he had to say.

Know the ins and outs of your business priorities

A great presentation is all about delivering value. You need to draw distinct lines between the content and its business value . Otherwise, you risk losing your audience’s attention right from the start.

“We have seconds to get people’s attention these days,” says Barrows. “A person’s most valuable asset is their time.”

You can give more engaging presentations simply by staying up to date on company goals and priorities. Get to know what’s top of mind for senior leaders and other stakeholders so you can tailor your presentation content accordingly.

On sales calls, Barrows does this by asking each individual attendee what they’d like to get out of the meeting. You can mimic this approach by setting up regular 1:1’s with team members to stay up to date on their priorities.

Practice, practice, practice

According to Barrows, practice can and will make perfect. “Public speaking is one of the biggest fears that most people have, but a lot of it comes down to confidence and preparation. The more prepared you are, the more confident you’ll be in your presentation.”

Barrows refers to confidence and preparation as the art and science of giving a good presentation. The art can be seen in skilled delivery and a snazzy deck, but it’s preparation that keeps everything on track. “If you come in unprepared to a meeting and you get one curveball of a question, you tend to fall apart. Preparation gives you the confidence you need to adjust on the fly.”

Watch your playback footage

It may make you cringe, but the best way to improve your presentation skills is to record yourself and watch it back.

Barrows figured this out after taking a presentation skills course, but not through instructor feedback. It was watching himself back on video that showed him everything he wanted to fix. Common public speaking issues—like overusing filler words and standing with closed body language—are easy to spot on tape.

The good news is, in increasingly distributed workforces, you don’t have to set up a camera during your Monday morning stand up to get footage of yourself speaking in front of an audience. You can just watch the Zoom recording.

Remember you’re a person speaking to people

This is especially important to keep in mind when talking to business leadership. You may look around and see a group of senior executives but at the end of the day, it’s really just another person.

“When I was first starting out in sales, I would get nervous presenting in front of CEOs and people who I perceived to be smarter or more important than I was,” says Barrows. “Presenting can cause imposter syndrome. But, if you take a minute to connect with your audience, you’ll see they’re not that intimidating.”

We can all agree “picture your audience naked” is universally bad advice. Instead, picture your audience as your friend’s dad or a neighbor. Thinking of people as who they are in their daily lives can be a powerful way to fend off nerves.

3 social media presentation templates to build off of

It happens all the time: You set aside 30 minutes for deck creation and an hour later, you’re still trying to figure out the layout of your third slide. A good presentation deck takes time, but that’s time you could be using to practice.

Instead of stressing over your design chops, try one of these pre-built social media marketing presentation templates. Update them to match your brand guidelines, fill in your information and you’re all set to present.  

Social strategy workshop template

Download the 2023 Sprout Social Index™ Report for a customizable deck template that will help you align stakeholders around key opportunities for your social strategy. Use it to lead conversations around how your business can maximize the utility of:

• Emerging technologies, like AI and automation
• Changing consumer engagement preferences and patterns
• Team structures and collaboration norms
• Revenue impact from social

Social media strategy pitch template

  This leadership presentation deck will help you pitch a compelling vision for your next campaign, initiative or annual strategy. Update it with historical performance insights to bridge the gap between raw data and direct business value.

Social insights analysis template

Your social insights can’t do anything for your business if they live and die within your marketing team. This social insights analysis deck template will help you synthesize findings from social media listening to provide key stakeholders with actionable insights to inform work across the org.

Your next social media presentation will be your best one yet

  It’s perfectly normal to feel nervous before speaking in front of a group; most people do. Some of the world’s best public speakers get the same increased heart rate and sweaty palms as the rest of us. Thankfully, now you have everything you need to give great presentations despite those nerves.

Go prep for your next presentation, and use insights from the 2023 Sprout Social Index™ Report to infuse even more value into your work. With it, you’ll get a presentation-ready insights deck that you can tailor to further establish your expertise.

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Table of contents

How to give the best social media presentation in 2024.

Raluca Cirjan

Sep 5, 2024

No credit card required!

Creating an engaging presentation for social media is essential when you want to show your team the ROI of your latest social campaign or impress a client you’re trying to land. With an engaging presentation you’ll captivate your audience and effectively convey your message.

This article will help you learn how to showcase your work and deliver the key message while keeping your audience hooked. Pair this new knowledge with our free social media presentation template , and you’re ready to conquer the world.

What is a social media presentation?

How to create a social media presentation.

• How to present your social media work
• Social media marketing presentations to inspire you

A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives . It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media .

When creating a social media presentation , consider the following:

• Who is your audience? Pick examples that will address your listeners’ specific pain points and make them nod in agreement.
• What are you trying to achieve? Have a clear goal in mind: are you pitching to land a new client or showcasing your quarterly results and ROI to non-social-media-savvy execs?
• What story do you want to tell?  Use your storytelling skills by including the problem, the actions to solve it, the resolution, and the results; always end with a call to action.
• What is the hook? Hooking your audience early ensures you have their attention throughout. A good hook and withholding just enough information draws people in and intrigues them immediately. T hink shocking statistics, rhetorical questions, growth stats, engagement metrics or mind-blowing KPIs. 

Where do you even start creating your presentation? Different environments and audiences require a different presentation and tone of voice. Your social media marketing presentation should point out the advantages of personalized social media content and drive your main message home.

Properly showcasing your work can help you make a good first impression on potential clients and build a stronger relationship with existing ones. With this in mind, let’s tackle the topic of presenting your social media work to clients. The smart way: with the right social media marketing presentation. Ready, get set, read!

Using eye-popping videos, pixel-perfect images, and engaging storytelling, social media platforms help brands increase awareness, connect with their potential customers, and boost sales.

Step 1: Gather data & insights for your presentation about social media

Don’t skip your research and project discovery phase . Prepare an audit of the client’s existing social media presence, do a competitive analysis, understand the brand’s audience, and come up with content that is tailored to their needs. You can’t skip these steps if you’re looking to build a long-term professional relationship with your client and get the desired results.

• Identify your audience
• Pinpoint the tone of voice
• Introduce solutions to common pain points

After doing your research, think about the extra things that can help you make a great first impression. It’s not enough to know the client’s past social media activity.

Look into the company’s values and overall website performance . Show them you’re really interested in their business by making content suggestions that support and emphasize their core values. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but it’s not mandatory. 

A social media portfolio is a set of pieces of creative work that you can use to demonstrate your social media skills. Building an engaging and creative portfolio is essential for showcasing your expertise as a social media expert. It can be anything from past posts to analytic reports . 

Don’t be afraid to address both the brand’s strengths and weaknesses. If you are going to work with this client, their problems become your problems as well. Collaboration is one of the most common challenges in any business. The marketing department makes no exception.

Step 2: Decide where to host the social media presentation

So you found out what your client needs in terms of social media presence, you understand the target audience, and you’ve come up with some brilliant content ideas. Hooray!

Now it’s time to start thinking about the way you are going to showcase those social media slides to your client.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. Are you maybe trying to save a ton of time and going with a premade template from Pitch’s proposal template collection or that lucky template you’ve used a few times before (and gotten amazing results with).

All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Then, a couple more.

Let’s analyze 4 environments you could use to present your work and explore what each of them allows you to do:

1. Planable — social media collaboration tool with great UI/UX

A dedicated social media management  tool is the right choice. Yes, it’s obvious we think that. It’s also true. 

Planable offers one place to create, collaborate, showcase, and approve social media content. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts — I’m outta breath with so many platforms we support — exactly as they appear when published.

We really offer one of the best marketing presentation formats you can think of. 

With Planable, you can visualize content by week or month and see everything at a glance across all your pages. You can strategically plan and schedule your content by dragging and dropping posts in your predefined time slots. One calendar, one integrated social media marketing strategy presentation across multiple channels.

With Planable, teams can plan and create content for pretty much all the major channels out there. We’re talking about:

• Scheduling recurring Facebook posts .
• Planning and layout out beautiful Instagram grids .
• Scheduling TikTok videos .
• Writing and scheduling thought-provoking LinkedIn content .
• Spreading the word about your chic local brewery with Google My Business .
• Writing tags and descriptions for multiple YouTube videos at once instead of doing it individually.
• Crafting the perfect, character-number-appropriate Twitter post .

Showcase all that hard work described above to clients in all its beauty without relying on spreadsheets and clunky mockups.

Make social media presentations with Planable’s mockup pages

Have you ever taken a look at your work and went “boy, I’m sure looking forward to setting up a test page to show all this stuff to my client!”? No? Thought so.

The format you present your work is just as important as the work itself. And let’s be real, test pages and screenshot-laden PowerPoint presentations are messy.

Enter mock-up pages. In Planable, you can create a custom page for any of the 7 supported platforms quickly and hassle-free. You don’t even have to connect the actual page. If you don’t have permission and don’t want to ask the client just yet, you can still show them your work in context.

Here’s how you do it:

• Go to “Add pages” in your workspace
• Select the relevant platform
• Click on “Create a mockup page”

While we’re at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your client’s wishes as humanly possible:

• Profile image
• Cover photo
• Page description

Your mock-up page is ready for feedback and collaboration!

If you want to elevate your mockup page to the status of “totally publishable content”, simply connect it to a real account. You can find this option in your page’s settings:

2. Powerpoint or Keynote — best for primary social media presentation templates

Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. You can use text, photos, illustrations , drawings, tables, graphs, and movies to effectively walk your audience through the presentation. So far, so good. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.)

Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Take the carousel, for example. Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images.

3. Google slides — popular for standard templates designed for social media presentations

This is a useful tool for collaborative presentations. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. Plus, every change made will be saved automatically, so there’s no need to worry about losing anything important. 

Google Slides’ predecessor, PowerPoint, has always been a complicated tool that makes it hard to create simple presentations. Not everyone understands Powerpoint’s options and what they mean at first glance, which leads many beginners into confusion when starting out. By comparison, Google Slides is much more intuitive and user-friendly. 

Since Google Slides is a web-based tool, you don’t need to download any software, and you can start creating your slides from the get-go. You can easily embed videos (and other media you can think of), which makes it super convenient for social media managers looking to showcase their work or mockup accounts. 

As with any new software, there is a learning curve when you first start using Google Slides. Among the biggest drawbacks of this tool for presenting your social media work is the limited collection of themes and limited file types for exporting.

4. Social media test pages — best for creating a presentation on social media pages

Social media test pages are the closest you are going to get to the actual outcome of your work. These previews allow everyone to see what the posts are going to look like on the official pages. You can also invite your team and clients to post and leave feedback in the comment section of each post.

Even though it is time-consuming, a lot of agencies and social media managers still use this method to showcase their work. This proves that seeing social media posts as though they’re live before approving them is something that clients want and need.

But you’re the marketer here. You need to think about both the upsides and the downsides. Before embracing this solution, bear in mind that you would have to create one test page for every social media platform that the client is using. What happens when the person who is responsible for approving the content does not own a social media account on a particular platform? Another thing to take into consideration is the privacy issue. Your client trusts that no other people get to see that jolly Christmas campaign before it’s (at least) December.

Fortunately, you don’t need to look for solutions to these kinds of problems. It’s 2020. There are tools out there that solve both the challenge of presenting your work and receiving feedback. It’s not a secret. In fact, thousands of marketers have already chosen this type of solution. Fast collaboration. Easy planning. And support that will never, ever leave you hangin’.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes.

How to choose the right environment for your social media presentation:

• It has to allow the marketing team and client to see pixel-perfect content previews of the social media posts;
• Any format, whether it’s text, video, gif, link, photo, album, or carousel, should be easy to show; 
• Your social media work should be rich in emojis, active hashtags, page tags, or gifs. Your client needs to be able to see them as they will appear live;
• It has to allow your posts to be adapted to the intended channel accordingly, whether there are image formats or character limits;
• Ideally, your client should be able to visualize content by week or month and see everything at a glance across all the pages;
• It needs to make collaboration easy for your team and clients. Changes to the original work are inevitable, so make sure to plan ahead. For instance, your solution should make it possible to give feedback right next to the posts, to add attachments to comments, resolve comments once feedback is implemented, and collaborate in real-time;
• Whatever solution you choose, make sure it improves your team’s efficiency. No extra clicks, no need for extra communication channels to give and receive feedback.
• Everything should be automated; Push notifications should be an exception. This is why Planable has the option to directly publish your posts ( Instagram included ) without manual work.

Step 3: Create your social media presentation outline

A presentation outline is a very important part of writing. It’s basically the skeleton of your essay, and if you’re going to have a good structure, then you need one. During the writing process, it’s key to make sure that your ideas are well organized. By writing an outline of what you’re planning on saying in a social media presentation beforehand, you can be sure that all of your points have a good transition and that you cover everything you set out to go over.

Step 4: Structure & organize the social media marketing presentation

Roll up your sleeves and get ready to shape your random ideas into a concrete social media presentation. Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. You want them to lap up your content, so don’t skimp out on the creativity.

The first step is to make a list of all the information that you want to include in your presentation. From there, decide on an organizational structure for this information.

Here’s an idea of how you can structure your presentation in three broad sections:

• Introduce yourself & your team
• Show your work
• Present the social media management pricing range
• Include a CTA

How to nail a social media marketing presentation

We all know there are many things to do before delivering a presentation. You must be confident, practice in front of the mirror, organize your slides and devices , and take care of any last-minute changes. 

Before the social media presentation

Preparation goes beyond last-minute adjustments. Here are a couple of valuable assets that will help you with presentations in general.

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

The secret to making your message ‘stick’ is all in the details. Once you know what makes people remember things, it’s easy to formulate a coherent and compelling argument for them!

Chip & Dan Heath’s book does exactly that (and more). It helps you understand how to make your audience remember the core message of your presentation. How to formulate your vision so that it ‘sticks’ in their minds with a simple formula:  Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success).

“How to sound smart in your Tedx talk” by Will Stephen

Stephen’s viral and hilarious Tedx talk shows the power of confidence, inflection, and empathy. It’s the perfect example of presentation skills at work. Here’s the gist of the presentation:

• gesticulate and use inflection to appear confident
• ask the audience questions
• tell an anecdote to connect with your audience
• use images and other media
• dress accordingly
• build intensity, then change the tone near the end
• connect the end of the speech to the beginning

After social media marketing presentation

Your offline deck is just as important as your live presentation. It’s always great to follow up after your live presentation. Remind them what it was about, include some highlights, and thank them for their time. This will not only help you stay in contact, but it can seriously increase your chances of hearing back from customers or potential clients. 

Done with your presentation? Engaging online or following up has several benefits. 

If you’ve given a social media presentation, follow up by sending thank-you notes or surveys. This will make sure your message stays fresh in people’s minds. Your focus should still be on offering value, not taking up someone’s time.

Social media presentation examples to get inspiration

Need some inspo? Here are six hand-picked examples to get those creative juices flowin’!

1. Introduction to Social Media Strategy Presentation

Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. That’s what this presentation will cover: the main aspects of creating a social media strategy for your brand . As a true geek, my favorite slide of this presentation is the one that defines SMART Goals and gives a specific example. 

2. 10+ Social Media Tips – Social Media Starts with a Content Strategy

If your social media strategy is fired-up and ready to meet the social networks, check out these slides with straight-up tried social media content tips & tricks. Skipping the fluffy theories, Joe Pulizzi takes us through the steps of creating a content plan that makes sense by giving explicit examples. 

3. How to: Optimise Facebook & Youtube for your Business

Check out this presentation that takes you step by step through the use of Facebook pages and YouTube features. If you’re new to Facebook and YouTube as a business, Megalyn will help you build brand awareness using social media. 

4. TikTok Hashtag challenge – for content ideas proposals

Planning on using a specific social media channel in your strategy? Here’s how to present it to the client. Pick a specific direction for your social media content and describe it: present the general concept and its potential, and showcase the most popular campaigns and their results (if possible). Take this TikTok Hashtag challenge as an example: 

5. Launching something new? Here’s a Website Launch Plan Presentation

Here’s an alternative way to present a website without building it from scratch. Tip: always include a meeting agenda and a summary of your project in the presentation. This would prepare the audience for what the presentation will cover and will emphasize that you’re an organized person/team. 

6. Weekly Progress Meetings Presentations

Once you’ve set up a social media workflow with your team and clients, it’s time to set up a weekly progress meeting. These meetings will help everyone exchange insights, get clarity and solve or anticipate possible issues. It’s also a good time to point out the main goals you’re seeking to achieve by implementing a social media strategy. Here’s an example of what your presentation could look like.

Raluca Cîrjan, Digital Marketing Specialist @Planable.io. Advertising and social media enthusiast, fast learner & ailurophile. I believe that one joke a day keeps the doctor away. Feel free to share a funny story with me.

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How to Give Social Media Presentation?

Ever had to present on social media and felt unsure where to start? Don’t worry; we’ve got your back. In this guide, we’ll show you simple steps to make your social media presentation a breeze. Sound good? Let’s find out together!

Simplified social media marketing for individuals & agencies.

8 Steps to get social media presentation

Giving a social media presentation involves a mix of preparation, engaging content , and effective delivery. Here’s a step-by-step guide:

1. Understand your audience:

Know who you’re presenting to. Their knowledge level, interests, and expectations will shape your content.

2. Define your objective:

Determine the purpose of your presentation. Is it to educate, persuade, or entertain? Align your content accordingly.

3. Structuring the presentation:

There are a few points to keep in consideration once you structure the presentation. These are stated below:

• Introduction: Start with a compelling introduction. State your topic, objectives, and what the audience can expect.
• Main content : Break it down into sections covering different aspects of social media: platforms, strategies, analytics, trends, etc.
• Visual aids: Use slides, videos, infographics, and real-time demos to illustrate your points.
• Case Studies or Examples: Share relevant success stories or examples to demonstrate your points.
• Call to Action (CTA): End with a clear CTA, whether it’s encouraging social media engagement, signing up for newsletters, etc.

4. Engaging content:

Use visuals, statistics, and stories to keep the audience engaged. Incorporate interactive elements like polls, Q&A sessions, or live demos if applicable. Keep content concise, avoiding jargon and overly technical details unless your audience is familiar with them.

5. Speaking and delivery:

You definitely need to keep in regard a few points, such as:

• Confidence: Speak clearly and confidently. Maintain eye contact and engage with the audience.
• Body Language: Use gestures to emphasize points. Maintain an open posture to appear approachable.
• Voice Modulation: Vary your tone and pace to avoid monotony.
• Practice: Rehearse your presentation multiple times to ensure fluency and timing.

6. Handling Q&A:

Be prepared for questions. Anticipate potential queries and have answers ready. If you don’t know the answer, be honest. Promise to follow up with the information later.

7. Technical setup:

Test your equipment and ensure all necessary tech (projectors, microphones, internet connectivity, etc.) is working smoothly before the presentation.

8. Post-presentation engagement:

Share resources discussed in the presentation (slides, handouts, links) with the audience. Encourage further interaction through social media or email for additional questions or discussions.

That’s a wrap! We hope this guide has been valuable. As you step into the world of social media presentations for the first time, ContentStudio wishes you nothing but success and excellence.

Postscript tips:

• Tailor your presentation to the specific social media platforms your audience uses.
• Keep up with current social media trends and updates in the social media landscape.
• Be authentic and passionate about your subject; it’ll resonate with your audience.

Remember, a successful presentation isn’t just about delivering information but also engaging your audience and leaving a lasting impression.

How to start a presentation?

Start with a compelling hook or question to grab attention, followed by a clear statement of what the presentation will cover.

What should be included in a social media marketing presentation?

Include platform strategies, analytics insights, content examples, and engagement tactics.

How do you start your first sentence in a presentation?

Here are a few sentences to start your first sentences in the presentation

• Greetings, everyone! Thank you for joining me today.
• Allow me to share a bit about my background to kick things off.
• As displayed on the screen, our focus today revolves around…
• Those of you here with specific interests in… will find my talk particularly relevant.
• This presentation is intended to spark discussions and serve as a starting point.

How do you start a speech first?

Begin with a captivating hook or an attention-grabbing statement to engage the audience from the start.

What is an example of a media presentation?

Different media types, including videos, GIFs, animations, audio, and photos, to name a few.

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Social Media Presentation Templates for your Marketing Strategy

For good or for bad, Social Media has changed our lives. Facebook, Instagram, Twitter… These are all words that are part of our daily life now. Millions of people spend hours a day checking their social media platforms. And this phenomenon is an excellent opportunity for business. Digital Marketing has evolved a lot in the last few years. Social media, however, it’s a whole world on its own, and it’s worth its own marketing strategy. Here you’ll find the best free Social Media presentation templates.

Social Media Analysis PowerPoint Template

An excellent way to engage your clients is through social media. Platforms such as Facebook or Instagram have become true gold mines for digital marketing. But it only works if you do it correctly. It’s not enough to post something every once in a while. If you want it to work, you need to make a Digital Marketing strategy. This means planning what and how you’re going to do, assigning responsibilities, setting a budget… Bring your team or your boss on board of your strategy proposition with this amazing Social Media Presentation Template.

This template’s colorful palette will help you get your audience’s attention. While most of the other templates in this article follow a more playful design, this one is a little bit more serious. However, its bright colors and unique layout will avoid your presentation turning dull and boring. It also has several charts and diagrams that will help you showcase your data in visual and more engaging ways. It has bar charts, line charts, circle charts, and even a map.

Another great element you’ll find for your social media presentation is a competitor analysis slide. It’s always wise to know what your closest competitors are doing. This way, you can plan better strategies to take advantage of their weaknesses. This also applies to social media. So take some time to see by yourself what your competitors are doing and what you can do better.

Playful Social Media Template

Social Media marketing strategies are unique because social media are usually used for a closer and more personal interaction. It completely depends on your market, but most of the time, social media is the ideal way to connect with your potential buyers in a more relaxed, casual and friendly way. If you don’t believe it, check out this QSR Magazine’s article on how Wendy’s uses social media !

This Social Media Presentation template and its playful design will help you convey friendliness from the very start. This template is ideal to showcase your strategy, do your monthly reports, and share your findings and growth of your business in social media. All in an engaging and fun way.

It has slides in different colors for each platform. It also includes a team slide and a chart and graph slide so you can show quantitative data you’ve found in your campaigns. This Social Media Presentation also includes a slide to show what’s the different approach you’ll take for each platform. In short, it’s the ideal template for a digital marketing report.

Playful Facebook Report Template

Ever since it first appeared, Facebook has always been one of the big players when talking about social media platforms. The rise of influencers has made it an even more important tool when considering digital marketing. The platforms you use depend a lot on your product, your market segmentation and your marketing strategy. But if you have chosen Facebook as a platform for your digital campaign, then this Social Media Presentation template is for you!

This template has a playful style that will give your presentation a fresh and entertaining look. It follows a color scheme designed to resemble Facebook’s colors, so your audience can connect immediately with it. And all along the presentation you’ll find icons designed with the Facebook “reactions” on mind. It includes an agenda, and charts and graphs in case you need to add some numbers to your presentation. And, an awesome Facebook themed SWOT analysis slide for your strengths, weaknesses, opportunities, and threats.

Twitter Campaign Slide Deck Template

Planning on starting a campaign on Twitter? Then this social media presentation template is what you need. Twitter is a microblogging service that, ever since it first started in 2006, has only been gaining more and more users. One of its main characteristics is that you can only use 280 characters per post. This may seem like a hindrance, but it’s actually a great opportunity. Twitter demands that you think about everything in terms of conciseness and impact. If you’re up for the challenge that Twitter represents, then you’ll certainly have to think about your strategy very carefully. You can not treat this platform as any of the others, nor you can do exactly the same campaign. Twitter needs its own marketing strategy! And if that is what you’ve decided, then this PowerPoint template will help you showcase it perfectly.

The whole presentation is designed to look just Twitter’s layout, which makes for a really unique and fun PowerPoint. It has several text slides for all the information you could need to add. All these have customized illustrations, so despite them having a considerable amount of text, they’re still engaging and eye-catching. It also includes a bar chart slide and a team slide, among many more.

Other Social Media Presentation Resources

The templates here are not meant to be complete presentations. But rather, great slides that can improve any social media presentation you’re planning to do. You can download them for free and see which one would be a good addition to your presentation. Each of these has some really awesome slides that will help you get your PowerPoint to the next level.

Digital Marketing Presentation Template

Marketing strategy is usually a process. You need to think about your strategy in several steps since it’s not going to happen overnight. This template has 3 slides that are perfect for showcasing your marketing process. It’s bright colors and creative design will help you convey clearly all your ideas.

Digital Marketing Presentation Templates

Who said PowerPoint presentations have to be boring? Even if the “death by PowerPoint” phenomenon it’s pretty common nowadays, it’s up to you to make an eye-catching, engaging, presentation. The bright colors in this Digital Marketing PowerPoint slides will help you a long way with that.

This deck includes 3 Social Media slides that will fit perfectly any presentation. They’re great because they allow you to showcase the platforms you’re planning to use separately. And it also includes a marketing SEO strategy slide for your social media strategy presentation.

Social Media Icons Template

In this PowerPoint template pack, you’ll find some truly amazing icons for your next social media presentation. With these, you’ll be able to turn even the plainest presentation into a unique one. You can use them as bullet points, or to highlight important information. They’re also easily editable, so you can rest assured they’ll fit what you have in mind.

You’ll find icons for social media platforms, blogging, and other common aspects of the social media world. And, as always, you’ll find these in different styles. You can use the playful style ones to make a more light-hearted presentation. Or you can use the more corporate ones for a more serious one. In any case, you’ll find something that will fit your needs and help you customize your presentation.

These Social Media presentation templates are only the tip of the iceberg of everything you will find in the Templates by 24Slides platform. There you’ll find many more presentations concerning marketing and digital marketing, in case you want something more general. And obviously, you will find hundreds of templates concerning every possible aspect of your business and business strategy.

If none of these strike your fancy, you can always talk to our designers here at 24Slides . They’ll be happy to help you design a completely customized presentation that really represents your brand and amazes your audience!

You might also like these articles:

• Annual Planning Templates: How to Make your 2021 Annual Plan
• Competitor Analysis and Market Research PowerPoint Templates
• The Ultimate Brand Identity Presentation Guide [FREE PPT Template]

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Native Pattern Social Media Planner

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• Page 1 of 42

• For Parents
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Back-to-School Hub

Free digital citizenship resources for back-to-school, from AI to cellphone bans and beyond!

My Social Media Life

For most middle schoolers, being on social media can mean connecting with friends, sharing pictures, and keeping up-to-date. But it can also mean big-time distractions, social pressures, and more. Help students navigate the different feelings they may already be experiencing on social media.

Identify the role of social media in their lives.

Reflect on the positive and negative effects social media use has on their relationships.

Recognize "red flag feelings" when using social media and use the Feelings & Options thinking routine to consider ways to handle them.

Key Standards Supported

Common Core ELA

L.7.1 , L.7.2 , L.7.3 , L.7.4 , L.7.6 , RI.7.1 , RI.7.10 , RI.7.2 , RI.7.4 , SL.7.1 , SL.7.1a , SL.7.1b , SL.7.1c , SL.7.1d , SL.7.2 , SL.7.3 , SL.7.4 , SL.7.6 , W.7.10 , W.7.4

2a , 2b , 2d , 3b

1a , 1b , 1c , 1d , 1e , 2a , 2b , 2c , 2d , 2e , 2f , 3a , 3b , 3c , 3d , 4a , 4b , 4c , 4d , 5a , 5b , 5c , 5d , 5e , 5f

I.A.1 , I.A.2 , II.A.1 , II.A.2 , III.A.1 , III.A.2 , V.A.2 , V.A.3 , VI.A.1 , VI.A.2 , I.B.1 , I.B.2 , I.B.3 , II.B.1 , II.B.2 , III.B.1 , III.B.2 , IV.B.2 , IV.B.4 , I.C.1 , II.C.1 , II.C.2 , III.C.1 , III.C.2 , V.C.1 , V.C.3 , I.D.1 , I.D.2 , I.D.3 , I.D.4 , II.D.1 , II.D.2 , II.D.3 , III.D.1 , III.D.2 , V.D.1 , V.D.2 , VI.D.1 , VI.D.2 , VI.D.3 , II.B.3

Lesson Plan

Warm up: social media bonds, watch and discuss: sharing it all, analyze: noticing red flag feelings, wrap up: social media and me, additional resources, what you'll need.

• Lesson Slides
• Video: Teen Voices: Friendships and Social Media
• Noticing Red Flag Feelings Handout Teacher Version
• Lesson Quiz

For Families

• Family Activity
• Family Tips English Spanish More languages Open
• SEL Conversation Starter English Spanish Open

• Presentations

Social Media Research Presentation Template

Shed light on the impact of social media using this colorful research presentation template..

This social media research presentation template makes the most use of icons and other illustrative imagery to help you present your research with maximum effectiveness.

Use this template to present research findings on how social media affects people’s lives or adapt the design to suit your research topic.

• Change colors, fonts and more to fit your branding
• Access free, built-in design assets or upload your own
• Visualize data with customizable charts and widgets
• Add animation, interactivity, audio, video and links
• Download in PDF, PPTX, MP4 and HTML5 format
• Share online with a link or embed on your website

Share research results with your audience in a social-media-friendly way using this effective design, or browse through hundreds of other ready-to-use presentation templates to find your perfect fit.

Edit this template with our  Presentation Software

Template Specifications

12 Slides, 1366 x 768 pixels – 16:9 Aspect Ratio (HD Presentation Quality)

Customizable

This template can be fully customized. You can edit content, change image(s), apply custom colors, input your own fonts and logo, and more.

Download as a PDF to share with your recipient or generate a shareable link for online sharing.

Compatibility

Related tags.

• presentations
• presentation

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