Utopia IB Business Management Case Study May 2017
Business & Economics
March 8th, 2017 Last updated: December 8th, 2022
John sets up a holiday villa business on a Pacific Island. He also develops a locally sourced coffee business, with a coffee shop in a main tourist destination. He’s keen on a socially responsible business model. Both businesses grow and he invites his twins, son and daughter, to help with the coffee business.
Unfortunately, a storm wrecks most of the villas, which dents sales. He needs to raise funds to rebuild the villas. He uses internal sources again, rejecting external sources. Along with his children, he wants to expand the coffee business, though each child has a different perspective.
Click here for a list of business terms in the case study.
Key characters
Sole owner of private limited company Utopia. Starts company around 2000. Grows company from 12 to 24 villas. Clear he is passionate about maintaining the culture of the local island and retaining local sources for suppliers. Ethically inspired decision-maker. He has a paternalistic approach to leadership. In 2006 opens café (JAC) in island’s capital, which in turn becomes a significant tourist attraction in islands. In 2011 hands over JAC operation to his twin children, Paul and Liza, to concentrate on Utopia. Not keen on outside investors when rebuilding the business after the natural disaster in 2016. Shows he wants the final say on all business decisions when considering growth options. Doesn’t want to compromise the vision or social responsibility. Realises that the company structure will need to change if they need to expand
Liza (probably around 26 years old)
JAC human resource and finance manager. An IB graduate. Entrepreneurial and visionary, thinks globally rather than locally for coffee brand. Wants to expand around the Pacific. Not so keen on Paul’s plan for souvenirs. Interested in exploring strategic alliances, joint ventures or franchising for JAC business.
Paul (probably around 26 years old)
JAC head of marketing and operations. An IB graduate. Well-travelled post-graduation. Has experience in coffee café culture, and more inspired by small, socially responsible chains than multi-nationals. Keen on product development and engaging with the local community. Interested in using 3D printers to produce Utopia branded souvenirs.
Key topics to explore
Business plans Reasons for devising a plan Reasons for changing a plan
Ethics Benefits and costs of being an ethical company
Social responsibility Benefits and costs of being socially responsible
Suppliers and supply chain Benefits and costs of using local suppliers – cost v convenience v relationships v social responsibility
Marketing Income elasticity of demand (HL) Price elasticity of demand (HL) Methods of promotion for both businesses Product development Market research Distribution channels Brand loyalty
Operations Technology – pros and cons of 3D printers JIT for food and coffee Quality control Capacity utilization
Business structure Private limited company v PLC
Finance Sources of finance – internal v external Gross profit margin, net profit margins Capital expenditure / investment appraisal
Human Resource Management Pros and cons of paternalistic style of management Organizational structures/charts Why organizational design is important as a business grows
External influences Exchange rates
Crisis management and contingency planning
Growth of a business Strategic alliances, joint ventures, franchising
Conflicts Possible conflict between Paul and Liza on direction of business Stakeholder conflicts – John avoids external finance – why
Related subjects
Dan was a successful head of Economics and Business Studies at Cranleigh School for eight years, where his students achieved top results year...
Dan was a successful head of Economics and Business Studies at Cranleigh School for eight years, where his students achieved top results year after year. Before that, he taught Economics at RGS...
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- Amy said on 29th Jan 2019 Hi Dan, could you please help me analyze finance in this case please Reply
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- Paper 1 Pre-release case study
- Old course (N23)
Aims and overview of the Paper 1 assessment
The Paper 1 examination for May 2022 has been rescheduled for Friday 28th April 2023 (morning session for Exam zones B and C, and afternoon session for Exam zone A). For details of Exam zone, click the link here .
The Paper 1 examination for November 2023 is scheduled for Monday 24th October 2023 (afternoon session). This is the final examination of the Paper 1 in its current format.
Please click the icon below to see the revised timings and weightings that were used for the Paper 1 exams for the M21 to N22 sessions. These adaptations were made by the IB in recognition of the huge challenges that students and teachers faced during the prolonged coronavirus pandemic and school closures.
Revised timings, marks, and weights for IB Business Management exams (May 2021 - Nov 2022)
Revised timings
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SL Paper 1 | 1 hr 15 mins | 1 hr |
SL Paper 2 | 1 hr 45 mins | 1 hr 15 mins |
1 SL candidates answer only one question (not two) from Section A, plus the complusory question in Section B.
2 Section C ( CUEGIS essay) has been removed from the May 2022 Paper 2 exam.
|
|
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HL Paper 1 | 2 hr 15 mins | 1 hr 15 mins |
HL Paper 2 | 2 hr 15 mins | 1 hr 45 mins |
3 HL students answer two questions from Section A and the compulsory question in Section B. Section C of the examination (including unseen data/information for the PU case study) has been removed for M22.
4 Section C (CUEGIS essay) has also been removed from the M21 - N22 Paper 2 exam.
Revised marks and weightings (SL)
|
|
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Paper 1 | 40 |
| 30% | % |
Paper 2 | 50 |
| 45% | % |
IA | 25 |
| 25% | % |
| 100% | % | ||
Revised marks and weightings (HL)
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Paper 1 | 60 |
| 35% |
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Paper 2 | 70 |
| 40% |
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IA | 25 |
| 25% |
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| 100% | % | ||
Source : M21 adapted assessment: Modified marks, weightings and examination times, p.11
Download a PDF version of the revised timings, marks, and weights by clicking the link here .
Please note that the IB has announced to Heads of School and DP Coordinators that the above changes will also apply to the examinations in May 2022 and November 2022.
The main aims and overview of the Paper 1 assessment are as follows:
Promotes a holistic approach to IB Business Management
Assesses all 5 topics of the IB BM syllabus
Section C: Extended response (essay) question (HL Only)
Carries 30% in the examination for SL and 35% for HL
Demands extensive analytical and critical thinking skills.
The pre-issued case study
Each exam session, the IB releases a pre-issued case study for the external examinations. This is made available on the PRC (Programme Resources Centre) - speak with your IB Coordinator if you are not sure how to access this resource.
For the May examination, the pre-issued case study is made available in February. For the November examination, the pre-issued case study is available on the PRC in August.
The case study is based on a hypothetical organization, which covers all 5 units in the syllabus. It can act as a useful stimuls for students when revising for both Paper 1 and Paper 2. Note: students must not use this organization for their CUEGIS essay in Paper 2, Section C!
FAQ 1: So, what would happen if a student decided to write about the organization featured in Paper 1 for their CUEGIS essay in Section C of Paper 2?
The CUEGIS essay in Paper 2 must be based on a real-world organization. The organization featured in the Paper 1pre-issued case study is a fictitious business. Therefore, students will be penalized if they choose to use the business organization featured in Paper 1!
Note: Schools are responsible for providing the formulae sheet + a clean copy of the pre-issued case study for students in the external exam. It is therefore useful to practice this by setting students a mock/trial exam for Paper 1.
Paper 1 – Standard Level
Section A: answer 2 of 3 structured questions
10 marks per question; there are no AO3 questions in Section A
Additional unseen additional material in Section B
Section B: answer the compulsory structured question worth 20 marks
Total = 40 marks
Time = 1 hour 15 mins examination
FAQ 2: What happens if a student answers all three questions in Section A?
This is not a recommended strategy! However, in such a case, the examiner will mark all three answers and award the top two marks. However, there is an opportunity cost if answering all three questions in Section A because students are likely to run out of time for Section B of the exam.
Paper 1 – Higher Level
Additional unseen material will be provided in the actual Paper 1 exam
Answer the compulsory question worth 20 marks
HL extension topics may be assessed
Total = 60 marks
Time = 2 hour 15 mins examination
FAQ 3: How do the HL and SL Paper 1 examinations differ from each other?
Sections A and B are very similar for SL and HL, although the latter can include HL extension or HL only topics as mentioned in the Guide (page 54). The main difference is Section C for HL only students, which is a single question worth 20 marks. This requires students to answer a business strategy question based on the pre-released material and the additional stimulus materials in Section B and Section C of the examination.
ATL Activity - What do you know about the Paper 1 assessment?
What do you know about the Paper 1 assessment? Use any resource you have access to (such as the IB Business Management Guide) to answer the following questions:
| 1 | Which items must a school provide for students in the Paper 1 Business Management exam? | |
| 2 | What is tested in Section C of Paper 1 (HL Only)? | |
| 3 | Are there any AO3 questions in Part A of the exam paper? | or ). |
| 4 | Can quantitative questions appear in Section B of the Paper 1 exam? | |
| 5 | What is the rule on the use of calculators in the Paper 1 exam? | |
| 6 | What is the weighting of the Paper 1 exam for HL? SL? | grade boundaries for the Paper 1 examination, so schools are strongly advised to devote adequate time to review and revise the syllabus through the context of the organization and information contained in the pre-issued case study. |
Click the banner above to see details of two workshops being hosted by InThinking to support teachers preparing for the M22 Paper 1 examination.
For lesson ideas, research tasks, and other resources for the various IB Paper 1 case studies , click on the relevant hyperlink below:
May 2023 case study (Skandvig Terra PLC)
Nov 2022 case study (ELE PLC)
May 2022 case study (Peacewick University)
November 2021 case study (MegaminMining)
May 2021 case study (Multi Marketing)
November 2020 case study (Ducal Aspirateurs)
May 2020 case study (P&S Trawlers)
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utopia ib business management sl paper 1 mock 2
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IB Business management paper 1: Utopia 2017 Case Study
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COMMENTS
Business management Case study: Utopia ... y Case study booklet required for higher level paper 1 and standard level paper 1 business management examinations. For use in May 2017 2217 5001 ... Paul graduated from an IB school in Australia in 2008. He travelled worldwide to develop
Describes someone who is an entrepreneur, i.e. someone who is willing and able to take risks and has the skills to make a business successful. The case study refers to Liza being entrepreneurial. Visionary. A visionary is an entrepreneur who has the foresight and driving forces behind a company's growth and development.
PAPER 1. Do not open this examination paper until instructed to do so. A clean copy of the IB Business Management case study - Utopia is required for this examination paper. Read the case study carefully. A clean copy of the IB Business Management formulae sheet is required for this examination paper. Section A: answer two questions.
The internal strengths and weaknesses, and the external opportunities and threats are analysed and used to evaluate the Utopia business model. A summary SWOT is provided in Table 1 below, and each point should then be comprehensively explained by the student. Strengths: Established and profitable business operation. Finance.
Utopia IB Business Management Case Study May 2017. John sets up a holiday villa business on a Pacific Island. He also develops a locally sourced coffee business, with a coffee shop in a main tourist destination. He's keen on a socially responsible business model. Both businesses grow and he invites his twins, son and daughter, to help with ...
Sheet1 Line 1,Entrepreneur,100% of shares,private limited company 2 3,positioned as a unique experience 4 5 6,word of mouth for promotion 7 8,business plan 9 10,business plan 11,culture 12,external stakeholders 13,capacity 14,just-in-time 15 16,supply 17,lower prices,ethically,fair trade 18,sup...
ib_business_management_case_study_may_2017_utopia_-_swot_analysis.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document provides a SWOT analysis of Utopia, a profitable resort business in the Pacific Islands. It identifies several strengths including its established brand, differentiated product, and wealthy customer base.
Terms in this set (58) Government (at all levels) focuses on how the business operates in the business environment. occur when two businesses agree to combine resources for a specific goal and over a finite period of time. As a result, a separate business entity is created with funding by the two "parent" businesses.
Utopia-Paper-1_Case_Study - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
Utopia relies heavily on word of mouth for promotion. On several occasions, video clips of Utopia have gone viral on the internet. The original business plan for Utopia in 2000 included twelve villas, the irst of which John built himself. Local craftsmen built the remainder using traditional materials. John has revised the
IB Business Management Paper 1 Case Study (May 2017) - Utopia. private limited company. Click the card to flip 👆. a small to medium sized business that is owned by its shareholders who are often members of the same family; owners have limited liability and may not publicly trade their shares. Click the card to flip 👆.
Case Study Utopia Google Docs Resources. For sharing resources, notes and advice on the Utopia May 2017 Case Study with each other, I made a Google Docs shared document where everyone can upload their notes and study material and you can post links to useful websites, youtube channels etc. There is not much in it yet so please share as much as ...
IB Business Management - Pre-Released Case Study May 2017 Utopia - SWOT Analysis Activity IB Business Management: www. BusinessManagementIB.com IB BUSINESS MANAGEMENT - PRE-RELEASED CASE STUDY MAY 2017: SWOT ANALYSIS Important! Bear in mind that the IB examiner is not looking for a nicely set out quadrant with brief bullet-
Case study for higher level IB Business Management. Very good case study for final IB exam practice. business management case study: utopia for use in may 2017 Skip to document
2017 IB business Management HL Utopia Case study key terms. Flashcards. Learn. Test. Match. Flashcards. Learn. Test. Match. Created by. laurmottley. Terms in this set (5) Entrepreneur(line 1) Someone who takes on the financial risk of starting and managing a new venture. Advantages Disadvantages
Paper 1 Pre-release case study. Table of contents. Aims and overview of the Paper 1 assessment. The Paper 1 examination for May 2022 has been rescheduled for Friday 28th April 2023 (morning session for Exam zones B and C, and afternoon session for Exam zone A). For details of Exam zone, click the link here. The Paper 1 examination for November ...
A business entity created by two or more parties, generally characterised by shared ownership, shared returns and risks, and shared governance. Most joint ventures are incorporated, although some, as in the oil and gas industry, are "unincorporated" joint ventures that mimic a corporate entity. Franchising. 75.
A clean copy of the IB Business Management formulae sheet is required for this examination. paper. Section A: answer two questions. Section B: answer question 4. A calculator is required for this examination paper. The maximum mark for this examination paper is [40 marks]. IB Business Management Standard Level Paper 1 Examination.
IB Business management paper 1: Utopia 2017 Case Study. Hey guys, if you have any useful resources on the Utopia 2017 Case Study, Please share them here. Your teacher will most certainly go through it with you with a fine tooth cone. You'll be ready for it don't worry xD. For our B&M class, we're going to start looking at it after our mock ...
ib_business_management_case_study_may_2017_utopia_-_swot_analysis.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document provides a SWOT analysis of Utopia, a profitable resort business in the Pacific Islands. It identifies several strengths including its established brand, differentiated product, and wealthy customer base.
Business Management Case Study Utopia . The full Utopia Case Study. Share. Bookmark 0 Comments Download. Notes. Business and Management - SL. Like it? 0. 0. We use cookies in order to improve your experience. By continuing, you agree to the use of cookies and other technologies by us and our trusted partners to process personal data.
IB Business Management Paper 1 Case Study (May 2017) - Utopia. private limited company. Click the card to flip 👆. a small to medium sized business that is owned by its shareholders who are often members of the same family; owners have limited liability and may not publicly trade their shares. Click the card to flip 👆. 1 / 86.
The income that a business has from its normal business activities, usually from the sale of goods and services to customers. It is calculated by price x quantity sold. It is also referred to as sales or turnover. The process of improving some measure of an enterprise's success.