Qualitative Study

Affiliations.

  • 1 University of Nebraska Medical Center
  • 2 GDB Research and Statistical Consulting
  • 3 GDB Research and Statistical Consulting/McLaren Macomb Hospital
  • PMID: 29262162
  • Bookshelf ID: NBK470395

Qualitative research is a type of research that explores and provides deeper insights into real-world problems. Instead of collecting numerical data points or intervening or introducing treatments just like in quantitative research, qualitative research helps generate hypothenar to further investigate and understand quantitative data. Qualitative research gathers participants' experiences, perceptions, and behavior. It answers the hows and whys instead of how many or how much. It could be structured as a standalone study, purely relying on qualitative data, or part of mixed-methods research that combines qualitative and quantitative data. This review introduces the readers to some basic concepts, definitions, terminology, and applications of qualitative research.

Qualitative research, at its core, asks open-ended questions whose answers are not easily put into numbers, such as "how" and "why." Due to the open-ended nature of the research questions, qualitative research design is often not linear like quantitative design. One of the strengths of qualitative research is its ability to explain processes and patterns of human behavior that can be difficult to quantify. Phenomena such as experiences, attitudes, and behaviors can be complex to capture accurately and quantitatively. In contrast, a qualitative approach allows participants themselves to explain how, why, or what they were thinking, feeling, and experiencing at a particular time or during an event of interest. Quantifying qualitative data certainly is possible, but at its core, qualitative data is looking for themes and patterns that can be difficult to quantify, and it is essential to ensure that the context and narrative of qualitative work are not lost by trying to quantify something that is not meant to be quantified.

However, while qualitative research is sometimes placed in opposition to quantitative research, where they are necessarily opposites and therefore "compete" against each other and the philosophical paradigms associated with each other, qualitative and quantitative work are neither necessarily opposites, nor are they incompatible. While qualitative and quantitative approaches are different, they are not necessarily opposites and certainly not mutually exclusive. For instance, qualitative research can help expand and deepen understanding of data or results obtained from quantitative analysis. For example, say a quantitative analysis has determined a correlation between length of stay and level of patient satisfaction, but why does this correlation exist? This dual-focus scenario shows one way in which qualitative and quantitative research could be integrated.

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  • Study Guide

Qualitative Research : Definition

Qualitative research is the naturalistic study of social meanings and processes, using interviews, observations, and the analysis of texts and images.  In contrast to quantitative researchers, whose statistical methods enable broad generalizations about populations (for example, comparisons of the percentages of U.S. demographic groups who vote in particular ways), qualitative researchers use in-depth studies of the social world to analyze how and why groups think and act in particular ways (for instance, case studies of the experiences that shape political views).   

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The Ultimate Guide to Qualitative Research - Part 1: The Basics

qualitative research program adalah

  • Introduction and overview

Basics of qualitative research

Types, aspects, examples, benefits and challenges, how qualitative research complements quantitative research, how is qualitative research reported.

  • What is qualitative data?
  • Examples of qualitative data
  • Qualitative vs. quantitative research
  • Mixed methods
  • Qualitative research preparation
  • Theoretical perspective
  • Theoretical framework
  • Literature reviews
  • Research question
  • Conceptual framework
  • Conceptual vs. theoretical framework
  • Data collection
  • Qualitative research methods
  • Focus groups
  • Observational research
  • Case studies
  • Ethnographical research

Ethical considerations

  • Confidentiality and privacy
  • Power dynamics
  • Reflexivity

What is qualitative research?

Qualitative research is an essential approach in various academic disciplines and professional fields, as it seeks to understand and interpret the meanings, experiences, and social realities of people in their natural settings. This type of research employs an array of qualitative methods to gather and analyze non-numerical data, such as words, images, and behaviors, and aims to generate in-depth and contextualized insights into the phenomena under study.

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Qualitative research is designed to address research questions that focus on understanding the "why" and "how" of human behavior, experiences, and interactions, rather than just the "what" or "how many" that quantitative methods typically seek to answer. The main purpose of qualitative research is to gain a rich and nuanced understanding of people's perspectives, emotions, beliefs, and motivations in relation to specific issues, situations, or phenomena.

Characteristics of qualitative research

Several key characteristics distinguish qualitative research from other types of research, such as quantitative research:

Naturalistic settings : Qualitative researchers collect data in the real-world settings where the phenomena of interest occur, rather than in controlled laboratory environments. This allows researchers to observe and understand the participants' behavior, experiences, and social interactions in their natural context.

Inductive approach : Unlike quantitative research, which often follows a deductive approach , qualitative research begins with the collection of data and then seeks to develop theories, concepts, or themes that emerge from the data. This inductive approach enables researchers to stay open to new insights and unexpected findings.

Holistic perspective : Qualitative research aims to provide a comprehensive understanding of the phenomena under study by considering multiple dimensions, such as the social, cultural, historical, and psychological aspects that shape people's experiences and behavior.

Subjectivity and interpretation : Epistemology plays a crucial role in qualitative research. Researchers are encouraged to reflect on their biases, assumptions, and values , and to consider how these may influence their data collection, analysis, and interpretation.

Flexibility : Qualitative research methods are often flexible and adaptable, allowing researchers to refine their research questions , sampling strategies, or data collection techniques as new insights and perspectives emerge during the research process.

Key principles of qualitative research

Qualitative research is guided by several fundamental principles that shape its approach, methods, and analysis:

Empathy and reflexivity : Qualitative researchers strive to empathize with the participants and to understand their perspectives, experiences, and emotions from their viewpoint. This requires researchers to be attentive, open-minded, and sensitive to the participants' verbal and non-verbal cues. At the same, qualitative researchers critically reflect on their participants’ perspectives, experiences, and emotions to develop their findings and conclusions, instead of taking these at face value. In addition, it is important for the researcher to reflect on how their own role and viewpoint may be shaping the research.

Trustworthiness : Establishing trustworthiness in qualitative research involves demonstrating credibility, transferability, dependability, and confirmability. Researchers can enhance trustworthiness by using various strategies, such as triangulation, member checking , peer debriefing , and reflexivity .

Iterative analysis : Qualitative data analysis is an ongoing and iterative process, in which researchers continually review, compare, and revise their interpretations as they collect and analyze more data. This iterative process allows researchers to refine their understanding of the phenomena and to develop more robust and nuanced theories, concepts, or themes.

Rich description : Providing detailed, vivid, and context-sensitive descriptions of the data is essential in qualitative research. Rich descriptions help convey the complexity and nuances of the phenomena under study, and enable readers to assess the relevance and transferability of the findings to other settings or populations.

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What are the common types of qualitative research?

Qualitative research is an umbrella term for various methodologies that focus on understanding and interpreting human experiences, behaviors, and social phenomena within their context. These approaches seek to gather in-depth, rich data through the analysis of language, actions, and expressions. Five common types of qualitative research are narrative research , phenomenology , grounded theory , ethnography , and case study .

Narrative research : This approach focuses on the stories and experiences of individuals, aiming to understand their lives and personal perspectives. Researchers can collect data through interviews, letters, diaries, or autobiographies, and analyze these narratives to identify recurring themes, patterns, and meanings . Narrative research can be valuable for exploring individual identities, cultural beliefs, and historical events.

Phenomenology : Phenomenology seeks to understand the essence of a particular phenomenon by analyzing the experiences and perceptions of individuals who have gone through that phenomenon . Researchers can explore participants' thoughts, feelings, and experiences through in-depth interviews, observations, or written materials. The goal is to describe the commonalities and variations in these experiences, ultimately revealing the underlying structures and meaning of the phenomenon under study.

Grounded theory : This inductive research method aims to generate new theories by systematically collecting and analyzing data. Researchers begin with an open-ended research question and gather data through observations, interviews, and document analysis . They then use a process of coding and constant comparison to identify patterns, categories, and relationships in the data. This iterative process continues until a comprehensive, grounded theory emerges that is based in the recollected data and explains the topic of interest.

Ethnography : Ethnographic research involves the in-depth study of a specific cultural or social group, focusing on understanding its members' behaviors, beliefs, and interactions. Researchers immerse themselves in the group's environment, often for extended periods, to observe and participate in daily activities. They can collect data through field notes, interviews, and document analysis, aiming to provide a holistic and nuanced understanding of the group's cultural practices and social dynamics.

Case study : A case study is an in-depth examination of a specific instance, event, organization, or individual within its real-life context. Researchers use multiple sources of data, such as interviews, observations, documents, and artifacts to build a rich, detailed understanding of the case. Case study research can be used to explore complex phenomena, generate new hypotheses , or evaluate the effectiveness of interventions or policies.

What are the purposes of qualitative research?

Qualitative research presents outcomes that emerge from the process of collecting and analyzing qualitative data. These outcomes often involve generating new theories, developing or challenging existing theories, and proposing practical implications based on actionable insights. The products of qualitative research contribute to a deeper understanding of human experiences, social phenomena, and cultural contexts. Qualitative research can also be a powerful complement to quantitative research.

Generating new theory : One of the primary goals of qualitative research is to develop new theories or conceptual frameworks that help explain previously unexplored or poorly understood phenomena. By conducting in-depth investigations and analyzing rich data, researchers can identify patterns, relationships, and underlying structures that form the basis of novel theoretical insights.

Developing or challenging existing theory : Qualitative research can also contribute to the refinement or expansion of existing theories by providing new perspectives, revealing previously unnoticed complexities, or highlighting areas where current theories may be insufficient or inaccurate. By examining the nuances and context-specific details of a phenomenon, researchers can generate evidence that supports, contradicts, or modifies existing theoretical frameworks .

Proposing practical implications : Qualitative research often yields actionable insights that can inform policy, practice, and intervention strategies. By delving into the lived experiences of individuals and communities, researchers can identify factors that contribute to or hinder the effectiveness of certain approaches, uncovering opportunities for improvement or innovation. The insights gained from qualitative research can be used to design targeted interventions, develop context-sensitive policies, or inform the professional practices of practitioners in various fields.

Enhancing understanding and empathy : Qualitative research promotes a deeper understanding of human experiences, emotions, and perspectives, fostering empathy and cultural sensitivity. By engaging with diverse voices and experiences, researchers can develop a more nuanced appreciation of the complexities of human behavior and social dynamics, ultimately contributing to more compassionate and inclusive societies.

Informing mixed-methods research : The products of qualitative research can also be used in conjunction with quantitative research, as part of a mixed-methods approach . Qualitative findings can help generate hypotheses for further testing, inform the development of survey instruments , or provide context and explanation for quantitative results. Combining the strengths of both approaches can lead to more robust and comprehensive understanding of complex research questions .

What are some examples of qualitative research?

Qualitative research can be conducted across various scientific fields, exploring diverse topics and phenomena. Here are six brief descriptions of qualitative studies that can provide researchers with ideas for their own projects:

Exploring the lived experiences of refugees : A phenomenological study could be conducted to investigate the lived experiences and coping strategies of refugees in a specific host country. By conducting in-depth interviews with refugees and analyzing their narratives , researchers can gain insights into the challenges they face, their resilience, and the factors that contribute to successful integration into their new communities.

Understanding the dynamics of online communities : An ethnographic study could be designed to explore the culture and social dynamics of a particular online community or social media platform. By immersing themselves in the virtual environment, researchers can observe patterns of interaction, communication styles, and shared values among community members, providing a nuanced understanding of the factors that influence online behavior and group dynamics.

Examining the impact of gentrification on local communities : A case study could be conducted to explore the impact of gentrification on a specific neighborhood or community. Researchers can collect data through interviews with residents, local business owners, and policymakers, as well as analyzing relevant documents and media coverage. The study can shed light on the effects of gentrification on housing affordability, social cohesion, and cultural identity, informing policy and urban planning decisions.

Studying the career trajectories of women in STEM fields : A narrative research project can be designed to investigate the career experiences and pathways of women in science, technology, engineering, and mathematics (STEM) fields. By collecting and analyzing the stories of women at various career stages, researchers can identify factors that contribute to their success, as well as barriers and challenges they face in male-dominated fields.

Evaluating the effectiveness of a mental health intervention : A qualitative study can be conducted to evaluate the effectiveness of a specific mental health intervention, such as a mindfulness-based program for reducing stress and anxiety. Researchers can gather data through interviews and focus groups with program participants, exploring their experiences, perceived benefits, and suggestions for improvement. The findings can provide valuable insights for refining the intervention and informing future mental health initiatives.

Investigating the role of social media in political activism : A qualitative study using document analysis and visual methods could explore the role of social media in shaping political activism and public opinion during a specific social movement or election campaign. By analyzing user-generated content, such as tweets, posts, images, and videos, researchers can examine patterns of communication, mobilization, and discourse, shedding light on the ways in which social media influences political engagement and democratic processes.

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What are common qualitative research methods?

Qualitative research methods are techniques used to collect, analyze, and interpret data in qualitative studies. These methods prioritize the exploration of meaning, context, and individual experiences. Common qualitative research methods include interviews, focus groups, observations, document analysis, and visual methods.

Interviews : Interviews involve one-on-one conversations between the researcher and the participant. They can be structured, semi-structured, or unstructured, depending on the level of guidance provided by the researcher. Interviews allow for in-depth exploration of participants' experiences, thoughts, and feelings, providing rich and detailed data for analysis.

Focus groups : Focus groups are group discussions facilitated by a researcher, usually consisting of 6-12 participants. They enable researchers to explore participants' collective perspectives, opinions, and experiences in a social setting. Focus groups can generate insights into group dynamics, cultural norms, and shared understandings, as participants interact and respond to each other's viewpoints.

Observations : Observational research involves the systematic collection of data through watching and recording people, events, or behaviors in their natural settings. Researchers can take on different roles, such as participant-observer or non-participant observer, depending on their level of involvement. Observations provide valuable information about context, social interactions, and non-verbal communication, which can help researchers understand the nuances of a particular phenomenon.

Document analysis : Document analysis is the examination of written or visual materials, such as letters, diaries, reports, newspaper articles, photographs, or videos. This method can provide insights into historical or cultural contexts, individual perspectives, and organizational processes. Researchers may use content analysis, discourse analysis, or other analytic techniques to interpret the meaning and significance of these documents.

Visual methods : Visual methods involve the use of visual materials, such as photographs, drawings, or videos, to explore and represent participants' experiences and perspectives. Techniques like photo elicitation, where participants are asked to take or select photographs related to the research topic and discuss their meaning, can encourage reflection and stimulate discussion. Visual methods can be particularly useful in capturing non-verbal information, promoting cross-cultural understanding, and engaging with hard-to-reach populations.

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Importance of qualitative research and qualitative data analysis

Qualitative research and qualitative data analysis play a vital role in advancing knowledge, informing policies, and improving practices in various fields, such as education, healthcare, business, and social work. The unique insights and in-depth understanding generated through qualitative research can accomplish a number of goals.

Inform decision-making

Qualitative research helps decision-makers better understand the needs, preferences, and concerns of different stakeholders, such as customers, employees, or community members. This can lead to more effective and tailored policies, programs, or interventions that address real-world challenges.

Enhance innovation

By exploring people's experiences, motivations, and aspirations, qualitative research can uncover new ideas, opportunities, and trends that can drive innovation in products, services, or processes.

Foster empathy and cultural competence

Qualitative research can increase our empathy and understanding of diverse populations, cultures, and contexts. This can enhance our ability to communicate, collaborate, and work effectively with people from different backgrounds.

Complement quantitative research

Qualitative research can complement quantitative research by providing rich contextual information and in-depth insights into the underlying mechanisms, processes, or factors that may explain the patterns or relationships observed in quantitative data.

Facilitate social change

Qualitative research can give voice to marginalized or underrepresented groups, highlight social injustices or inequalities, and inspire actions and reforms that promote social change and well-being.

Challenges of conducting qualitative research

While qualitative research offers valuable insights and understanding of human experiences, it also presents some challenges that researchers must navigate. Acknowledging and addressing these challenges can help ensure the rigor, credibility, and relevance of qualitative research. In this section, we will discuss some common challenges that researchers may encounter when conducting qualitative research and offer suggestions on how to overcome them.

Subjectivity and bias

One of the primary challenges in qualitative research is managing subjectivity and potential biases that may arise from the researcher's personal beliefs, values, and experiences. Since qualitative research relies on the researcher's interpretation of the data , there is a risk that the researcher's subjectivity may influence the findings.

Researchers can minimize the impact of subjectivity and bias by maintaining reflexivity , or ongoing self-awareness and critical reflection on their role, assumptions, and influences in the research process. This may involve keeping a reflexive journal, engaging in peer debriefing , and discussing potential biases with research participants during member checking .

Data collection and quality

Collecting high-quality data in qualitative research can be challenging, particularly when dealing with sensitive topics, hard-to-reach populations, or complex social phenomena. Ensuring the trustworthiness of qualitative data collection is essential to producing credible and meaningful findings.

Researchers can enhance data quality by employing various strategies, such as purposive or theoretical sampling, triangulation of data sources, methods or researchers, and establishing rapport and trust with research participants.

Data analysis and interpretation

The analysis and interpretation of qualitative data can be a complex, time-consuming, and sometimes overwhelming process. Researchers must make sense of large amounts of diverse and unstructured data, while also ensuring the rigor, transparency, and consistency of their analysis.

Researchers can facilitate data analysis and interpretation by adopting systematic and well-established approaches, such as thematic analysis , grounded theory , or content analysis . Utilizing qualitative data analysis software , like ATLAS.ti, can also help manage and analyze data more efficiently and rigorously.

Qualitative research often involves exploring sensitive issues or working with vulnerable populations, which raises various ethical considerations , such as privacy, confidentiality , informed consent , and potential harm to participants.

Researchers should be familiar with the ethical guidelines and requirements of their discipline, institution, or funding agency, and should obtain ethical approval from relevant review boards or committees before conducting the research. Researchers should also maintain open communication with participants, respect their autonomy and dignity, and protect their well-being throughout the research process.

Generalizability and transferability

Qualitative research typically focuses on in-depth exploration of specific cases or contexts, which may limit the generalizability or transferability of the findings to other settings or populations. However, the goal of qualitative research is not to produce statistically generalizable results but rather to provide a rich, contextualized, and nuanced understanding of the phenomena under study.

Researchers can enhance the transferability of their findings by providing rich descriptions of the research context, participants, and methods, and by discussing the potential applicability or relevance of the findings to other settings or populations. Readers can then assess the transferability of the findings based on the similarity of their own context to the one described in the research.

By addressing these challenges and adopting rigorous and transparent research practices, qualitative researchers can contribute valuable and meaningful insights that advance knowledge, inform policies, and improve practices in various fields and contexts.

Qualitative and quantitative research approaches are often seen as distinct and even opposing paradigms. However, these two approaches can be complementary, providing a more comprehensive understanding of complex social phenomena when combined. In this section, we will discuss how qualitative research can complement quantitative research and enhance the overall depth, breadth, and rigor of research findings.

Exploring and understanding context

Quantitative research excels at identifying patterns, trends, and relationships among variables using numerical data, while qualitative research provides rich and nuanced insights into the context, meaning, and underlying processes that shape these patterns or relationships. By integrating qualitative research with quantitative research, researchers can explore not only the "what" or "how many" but also the "why" and "how" of the phenomena under study.

For example, a quantitative study in health services research might reveal a correlation between social media usage and mental health outcomes, while a qualitative study could help explain the reasons behind this correlation by exploring users' experiences, motivations, and perceptions of social media. Qualitative and quantitative data in this case complement each other to contribute to a more robust theory and more informed policy implications.

Generating and refining hypotheses

Qualitative research can inform the development and refinement of hypotheses for quantitative research by identifying new concepts, variables, or relationships that emerge from the data. This can lead to more focused, relevant, and innovative quantitative research questions and hypotheses. For instance, a qualitative study on employee motivation might uncover the importance of meaningful work and supportive relationships with supervisors as key factors influencing motivation. These findings could then be incorporated into a quantitative study to test the relationships between these factors and employee motivation.

Validating and triangulating findings

Combining qualitative and quantitative research methods can enhance the credibility and trustworthiness of research findings through validation and triangulation. Validation involves comparing the findings from different methods to assess their consistency and convergence, while triangulation involves using multiple methods, data sources, or researchers to gain a more comprehensive understanding of the phenomena under study.

For example, a researcher might use both quantitative surveys and qualitative interviews in a mixed methods research design to assess the effectiveness of a health intervention. If both methods yield similar findings, this can increase confidence in the results. If the findings differ, the researcher can further investigate the reasons for these discrepancies and refine their understanding of the intervention's effectiveness.

Enhancing communication and dissemination

Qualitative research can enhance the communication and dissemination of quantitative research findings by providing vivid narratives, case studies, or examples that bring the data to life and make it more accessible and engaging for diverse audiences, such as policymakers, practitioners, or the public.

For example, a quantitative study on the impact of a community-based program might report the percentage of participants who experienced improvements in various outcomes. By adding qualitative data, such as quotes or stories from participants, the researcher can illustrate the human impact of the program and make the findings more compelling and relatable.

In conclusion, qualitative research can complement and enrich quantitative research in various ways, leading to a more comprehensive, contextualized, and rigorous understanding of complex social phenomena. By integrating qualitative and quantitative research methods, researchers can harness the strengths of both approaches to produce more robust, relevant, and impactful findings that inform theory, policy, and practice.

Qualitative research findings are typically reported in various formats, depending on the audience, purpose, and context of the research. Common ways to report qualitative research include dissertations, journal articles, market research reports, and needs assessment reports. Each format has its own structure and emphasis, tailored to meet the expectations and requirements of its target audience.

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Dissertations and theses : Doctoral,master's, or bachelor students often conduct qualitative research as part of their dissertation or thesis projects. In this format, researchers provide a comprehensive account of their research questions , methodology, data collection , data analysis , and findings. Dissertations are expected to make a significant contribution to the existing body of knowledge and demonstrate the researcher's mastery of the subject matter.

Journal articles : Researchers frequently disseminate their qualitative research findings through articles published in academic journals . These articles are typically structured in a way that includes an introduction, literature review, methodology, results, and discussion sections. In addition, articles often undergo a peer-review process before being published in the academic journal. Journal articles focus on communicating the study's purpose, methods, and findings in a concise and coherent manner, providing enough detail for other researchers to evaluate the rigor and validity of the research so that they can cite the article and build on it in their own studies.

Market research reports : Market research often employs qualitative methods to gather insights into consumer behavior, preferences, and attitudes. Market research reports present the findings of these studies to clients, typically businesses or organizations interested in understanding their target audience or market trends. These reports focus on providing actionable insights and recommendations based on the qualitative data, helping clients make informed decisions and develop effective marketing strategies.

Needs assessment reports : Needs assessment is a process used to identify gaps or areas of improvement in a specific context, such as healthcare, education, or social services. Qualitative research methods can be used to collect data on the needs, challenges, and experiences of the target population. Needs assessment reports present the findings of this research, highlighting the identified needs and providing recommendations for addressing them. These reports are used by organizations and policymakers to inform the development and implementation of targeted interventions and policies.

Other formats : In addition to the aforementioned formats, qualitative research findings can also be reported in conference presentations, white papers, policy briefs, blog posts, or multimedia presentations. The choice of format depends on the target audience and the intended purpose of the research, as well as the researcher's preferences and resources. Regardless of the format, it is important for researchers to present their findings in a clear, accurate, and engaging manner, ensuring that their work is accessible and relevant to their audience.

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The SAGE Encyclopedia of Qualitative Research Methods

  • Edited by: Lisa M. Given
  • Publisher: SAGE Publications, Inc.
  • Publication year: 2008
  • Online pub date: December 27, 2012
  • Discipline: Anthropology
  • Methods: Artistic inquiry , Action research
  • DOI: https:// doi. org/10.4135/9781412963909
  • Keywords: art , inquiry Show all Show less
  • Print ISBN: 9781412941631
  • Online ISBN: 9781412963909
  • Buy the book icon link

Reader's guide

Entries a-z, subject index.

Qualitative research is designed to explore the human elements of a given topic, while specific qualitative methods examine how individuals see and experience the world. Qualitative approaches are typically used to explore new phenomena and to capture individuals' thoughts, feelings, or interpretations of meaning and process. Such methods are central to research conducted in education, nursing, sociology, anthropology, information studies, and other disciplines in the humanities, social sciences, and health sciences. Qualitative research projects are informed by a wide range of methodologies and theoretical frameworks.

The SAGE Encyclopedia of Qualitative Research Methods presents current and complete information as well as ready-to-use techniques, facts, and examples from the field of qualitative research in a very accessible style. In taking an interdisciplinary approach, these two volumes target a broad audience and fill a gap in the existing reference literature for a general guide to the core concepts that inform qualitative research practices. The entries cover every major facet of qualitative methods, including access to research participants, data coding, research ethics, the role of theory in qualitative research, and much more—all without overwhelming the informed reader.

Key Features

Defines and explains core concepts, describes the techniques involved in the implementation of qualitative methods, and presents an overview of qualitative approaches to research; Offers many entries that point to substantive debates among qualitative researchers regarding how concepts are labeled and the implications of such labels for how qualitative research is valuedl; Guides readers through the complex landscape of the language of qualitative inquiry; Includes contributors from various countries and disciplines that reflect a diverse spectrum of research approaches from more traditional, positivist approaches, through postmodern, constructionist ones; Presents some entries written in first-person voice and others in third-person voice to reflect the diversity of approaches that define qualitative work

Approaches and Methodologies; Arts-Based Research, Ties to; Computer Software; Data Analysis; Data Collection; Data Types and Characteristics; Dissemination; History of Qualitative Research; Participants; Quantitative Research, Ties to; Research Ethics; Rigor; Textual Analysis, Ties to; Theoretical and Philosophical Frameworks

The SAGE Encyclopedia of Qualitative Research Methods is designed to appeal to undergraduate and graduate students, practitioners, researchers, consultants, and consumers of information across the social sciences, humanities, and health sciences, making it a welcome addition to any academic or public library.

Front Matter

  • Editorial Board
  • List of Entries
  • Reader's Guide
  • About the Editor
  • Contributors
  • Introduction

Reader’s Guide

  • A/r/tography
  • Action Research
  • Advocacy Research
  • Applied Research
  • Appreciative Inquiry
  • Artifact Analysis
  • Arts-Based Research
  • Arts-Informed Research
  • Autobiography
  • Autoethnography
  • Basic Research
  • Clinical Research
  • Collaborative Research
  • Community-Based Research
  • Comparative Research
  • Content Analysis
  • Conversation Analysis
  • Covert Research
  • Critical Action Research
  • Critical Arts-Based Inquiry
  • Critical Discourse Analysis
  • Critical Ethnography
  • Critical Hermeneutics
  • Critical Research
  • Cross-Cultural Research
  • Discourse Analysis
  • Document Analysis
  • Duoethnography
  • Ecological Research
  • Emergent Design
  • Empirical Research
  • Empowerment Evaluation
  • Ethnography
  • Ethnomethodology
  • Evaluation Research
  • Evidence-Based Practice
  • Explanatory Research
  • Exploratory Data Analysis
  • Feminist Research
  • Field Research
  • Foucauldian Discourse Analysis
  • Genealogical Approach
  • Grounded Theory
  • Hermeneutics
  • Heuristic Inquiry
  • Historical Discourse Analysis
  • Historical Research
  • Historiography
  • Indigenous Research
  • Institutional Ethnography
  • Institutional Research
  • Interdisciplinary Research
  • Internet in Qualitative Research
  • Interpretive Inquiry
  • Interpretive Phenomenology
  • Interpretive Research
  • Market Research
  • Meta-Analysis
  • Meta-Ethnography
  • Meta-Synthesis
  • Methodological Holism Versus Individualism
  • Methodology
  • Mixed Methods Research
  • Multicultural Research
  • Narrative Analysis
  • Narrative Genre Analysis
  • Narrative Inquiry
  • Naturalistic Inquiry
  • Observational Research
  • Oral History
  • Orientational Perspective
  • Para-Ethnography
  • Participatory Action Research (PAR)
  • Performance Ethnography
  • Phenomenography
  • Phenomenology
  • Place/Space in Qualitative Research
  • Playbuilding
  • Portraiture
  • Program Evaluation
  • Q Methodology
  • Readers Theater
  • Social Justice
  • Social Network Analysis
  • Survey Research
  • Systemic Inquiry
  • Theatre of the Oppressed
  • Transformational Methods
  • Unobtrusive Research
  • Value-Free Inquiry
  • Virtual Ethnography
  • Virtual Research
  • Visual Ethnography
  • Visual Narrative Inquiry
  • Bricolage and Bricoleur
  • Connoisseurship
  • Dance in Qualitative Research
  • Ethnopoetics
  • Fictional Writing
  • Film and Video in Qualitative Research
  • Literature in Qualitative Research
  • Multimedia in Qualitative Research
  • Music in Qualitative Research
  • Photographs in Qualitative Research
  • Photonovella and Photovoice
  • Poetry in Qualitative Research
  • Researcher as Artist
  • Storytelling
  • Visual Research
  • Association for Qualitative Research (AQR)
  • Center for Interpretive and Qualitative Research
  • International Association of Qualitative Inquiry
  • International Institute for Qualitative Methodology
  • ResearchTalk, Inc.
  • ATLAS.ti"(Software)
  • Computer-Assisted Data Analysis
  • Diction (Software)
  • Ethnograph (Software)
  • Framework (Software)
  • HyperRESEARCH (Software)
  • MAXqda (Software)
  • NVivo (Software)
  • Qualrus (Software)
  • SuperHyperQual (Software)
  • TextQuest (Software)
  • Transana (Software)
  • Analytic Induction
  • ATLAS.ti" (Software)
  • Audience Analysis
  • Axial Coding
  • Categorization
  • Co-Constructed Narrative
  • Codes and Coding
  • Coding Frame
  • Comparative Analysis
  • Concept Mapping
  • Conceptual Ordering
  • Constant Comparison
  • Context and Contextuality
  • Context-Centered Knowledge
  • Core Category
  • Counternarrative
  • Creative Writing
  • Cultural Context
  • Data Analysis
  • Data Management
  • Data Saturation
  • Descriptive Statistics
  • Discursive Practice
  • Diversity Issues
  • Embodied Knowledge
  • Emergent Themes
  • Emic/Etic Distinction
  • Emotions in Qualitative Research
  • Ethnographic Content Analysis
  • Ethnostatistics
  • Evaluation Criteria
  • Everyday Life
  • Experiential Knowledge
  • Explanation
  • Gender Issues
  • Heteroglossia
  • Historical Context
  • Horizonalization
  • Imagination in Qualitative Research
  • In Vivo Coding
  • Indexicality
  • Interpretation
  • Intertextuality
  • Liminal Perspective
  • Literature Review
  • Lived Experience
  • Marginalization
  • Membership Categorization Device Analysis (MCDA)
  • Memos and Memoing
  • Meta-Narrative
  • Negative Case Analysis
  • Nonverbal Communication
  • Open Coding
  • Peer Review
  • Psychological Generalization
  • Rapid Assessment Process
  • Reconstructive Analysis
  • Recursivity
  • Reflexivity
  • Research Diaries and Journals
  • Research Literature
  • Researcher as Instrument
  • Researcher Sensitivity
  • Response Groups
  • Rhythmanalysis
  • Rigor in Qualitative Research
  • Secondary Analysis
  • Selective Coding
  • Situatedness
  • Social Context
  • Systematic Sociological Introspection
  • Tacit Knowledge
  • Textual Analysis
  • Thematic Coding and Analysis
  • Theoretical Memoing
  • Theoretical Saturation
  • Thick Description
  • Transcription
  • Typological Analysis
  • Understanding
  • Video Intervention/Prevention Assessment
  • Visual Data
  • Visual Data Displays
  • Writing Process
  • Active Listening
  • Audiorecording
  • Captive Population
  • Closed Question
  • Cognitive Interview
  • Convenience Sample
  • Convergent Interviewing
  • Conversational Interviewing
  • Covert Observation
  • Critical Incident Technique
  • Data Archive
  • Data Collection
  • Data Generation
  • Data Security
  • Data Storage
  • Diaries and Journals
  • Email Interview
  • Focus Groups
  • Free Association Narrative Interview
  • In-Depth Interview
  • In-Person Interview
  • Interactive Focus Groups
  • Interactive Interview
  • Interview Guide
  • Interviewing
  • Leaving the Field
  • Life Stories
  • Narrative Interview
  • Narrative Texts
  • Natural Setting
  • Naturalistic Data
  • Naturalistic Observation
  • Negotiating Exit
  • Neutral Question
  • Neutrality in Qualitative Research
  • Nonparticipant Observation
  • Nonprobability Sampling
  • Observation Schedule
  • Open-Ended Question
  • Participant Observation
  • Peer Debriefing
  • Pilot Study
  • Probes and Probing
  • Projective Techniques
  • Prolonged Engagement
  • Psychoanalytically Informed Observation
  • Purposive Sampling
  • Quota Sampling
  • Random Sampling
  • Recruiting Participants
  • Research Problem
  • Research Question
  • Research Setting
  • Research Team
  • Researcher Roles
  • Researcher Safety
  • Sample Size
  • Sampling Frame
  • Secondary Data
  • Semi-Structured Interview
  • Sensitizing Concepts
  • Serendipity
  • Snowball Sampling
  • Stratified Sampling
  • Structured Interview
  • Structured Observation
  • Subjectivity Statement
  • Telephone Interview
  • Theoretical Sampling
  • Triangulation
  • Unstructured Interview
  • Unstructured Observation
  • Videorecording
  • Virtual Interview
  • Ethnography (Journal)
  • Field Methods (Journal)
  • Forum: Qualitative Social Research (Journal)
  • International Journal of Qualitative Methods
  • Journal of Contemporary Ethnography
  • Journal of Mixed Methods Research
  • Narrative Inquiry (Journal)
  • Oral History Review (Journal)
  • Qualitative Health Research (Journal)
  • Qualitative Inquiry (Journal)
  • Qualitative Report, The (Journal)
  • Qualitative Research (Journal)
  • Advances in Qualitative Methods Conference
  • Ethnographic and Qualitative Research Conference
  • First-Person Voice
  • Interdisciplinary Qualitative Studies Conference
  • International Congress of Qualitative Inquiry
  • International Human Science Research Conference
  • Publishing and Publication
  • Qualitative Health Research Conference
  • Representational Forms of Dissemination
  • Research Proposal
  • Education, Qualitative Research in
  • Evolution of Qualitative Research
  • Health Sciences, Qualitative Research in
  • Humanities, Qualitative Research in
  • Politics of Qualitative Research
  • Qualitative Research, History of
  • Social Sciences, Qualitative Research in
  • Confidentiality
  • Conflict of Interest
  • Disengagement
  • Disinterestedness
  • Empowerment
  • Informed Consent
  • Insider/Outsider Status
  • Intersubjectivity
  • Key Informant
  • Marginalized Populations
  • Member Check
  • Over-Rapport
  • Participant
  • Participants as Co-Researchers
  • Reciprocity
  • Researcher–Participant Relationships
  • Secondary Participants
  • Virtual Community
  • Vulnerability
  • Generalizability
  • Objectivity
  • Probability Sampling
  • Quantitative Research
  • Reductionism
  • Reliability
  • Replication
  • Ethics Review Process
  • Project Management
  • Qualitative Research Summer Intensive
  • Research Design
  • Research Justification
  • Theoretical Frameworks
  • Thinking Qualitatively Workshop Conference
  • Accountability
  • Authenticity
  • Ethics and New Media
  • Ethics Codes
  • Institutional Review Boards
  • Integrity in Qualitative Research
  • Relational Ethics
  • Sensitive Topics
  • Audit Trail
  • Confirmability
  • Credibility
  • Dependability
  • Inter- and Intracoder Reliability
  • Observer Bias
  • Subjectivity
  • Transferability
  • Translatability
  • Transparency
  • Trustworthiness
  • Verification
  • Discursive Psychology
  • Chaos and Complexity Theories
  • Constructivism
  • Critical Humanism
  • Critical Pragmatism
  • Critical Race Theory
  • Critical Realism
  • Critical Theory
  • Deconstruction
  • Epistemology
  • Essentialism
  • Existentialism
  • Feminist Epistemology
  • Grand Narrative
  • Grand Theory
  • Nonessentialism
  • Objectivism
  • Postcolonialism
  • Postmodernism
  • Postpositivism
  • Postrepresentation
  • Poststructuralism
  • Queer Theory
  • Reality and Multiple Realities
  • Representation
  • Social Constructionism
  • Structuralism
  • Subjectivism
  • Symbolic Interactionism

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COMMENTS

  1. Qualitative research - Wikipedia

    Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.

  2. Qualitative Study - PubMed

    Qualitative research is a type of research that explores and provides deeper insights into real-world problems. Instead of collecting numerical data points or intervening or introducing treatments just like in quantitative research, qualitative research helps generate hypothenar to further investiga ….

  3. What Is Qualitative Research? | Methods & Examples - Scribbr

    Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.

  4. Planning Qualitative Research: Design and Decision Making for ...

    Qualitative research draws from interpretivist and constructivist paradigms, seeking to deeply understand a research subject rather than predict outcomes, as in the positivist paradigm (Denzin & Lincoln, 2011).

  5. Qualitative Description as an Introductory Method to ...

    Qualitative description (QD) offers an accessible entry point for master’s-level students and research trainees embarking on a qualitative research learning journey, emphasizing direct, rich descriptions of experiences and events without extensive theorization or abstraction.

  6. Qualitative Research : Definition - Stanford University

    Qualitative research is the naturalistic study of social meanings and processes, using interviews, observations, and the analysis of texts and images.

  7. What Is Qualitative Research? An Overview and Guidelines

    This guide explains the focus, rigor, and relevance of qualitative research, highlighting its role in dissecting complex social phenomena and providing in-depth, human-centered insights. The guide also examines the rationale for employing qualitative methods, underscoring their critical importance.

  8. What is Qualitative Research? | Overview, Types, Pros & Cons

    Qualitative research is designed to address research questions that focus on understanding the "why" and "how" of human behavior, experiences, and interactions, rather than just the "what" or "how many" that quantitative methods typically seek to answer.

  9. The SAGE Encyclopedia of Qualitative Research Methods

    The entries cover every major facet of qualitative methods, including access to research participants, data coding, research ethics, the role of theory in qualitative research, and much more—all without overwhelming the informed reader.

  10. Essentials of Descriptive-Interpretive Qualitative Research ...

    interpretive qualitative research is particularly rich in analyzing data at both the descriptive (surface) and interpretive (deeper) levels and telling a coherent story that weaves in historical context and theory.