good persuasive speech hooks

My Speech Class

Public Speaking Tips & Speech Topics

50+ Hook Examples: The Opening Lines That Make Your Essay Successful

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Writing a good paper starts with brainstorming a brilliant hook, which keeps your audience engaged with the text. There are many ways to formulate hooks, which will help your writing sound more original and compelling. Looking at some essay hook examples and tips on writing them is the first step to creating one of your own!

In this article:

What is a Hook?

Tips for creating a great hook, question hook examples, strong statement examples, fact/statistic hook examples, metaphor/simile hook examples, anecdotal hook examples.

A “hook” is a sentence that grabs the reader’s attention and keeps them interested in the outcome of your academic text or research paper. The hook is found in the first sentence or two in the opening paragraph in an academic text and serves both as an introduction and an attention grabber.

In literature, such sentences are often found in novels. A great personal favorite of mine is Christmas Carol’s first sentence: “Marley was dead: to begin with. ” This invites tons of interesting questions and piques your curiosity, making you want to read along.

We come across hook examples in our day-to-day lives, scrolling through YouTube video titles and website links. Clickbait can be considered the hook of the modern world, and there are tons of techniques to learn from it.

However, this article will focus on essay hooks for academic papers specifically. In the section below, we’ll be discussing tips on writing hook sentences and engaging your reader’s interest through a single opening sentence.

There are different types of hook sentences in an essay introduction. We’ll take a look at each type, and a few tips, so later on, you can start formulating your own essay hooks based on these few examples.

Can We Write Your Speech?

Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

• Question Hook: If you’re writing an art essay, philosophy paper, or business coursework, choosing a compelling and interesting question will leave the readers pondering throughout your text. The reader will automatically try to look for the answer within your research paper.
• Strong Statement: The opening lines can be controversial, a bold claim – the best hooks for argumentative essays are. This method can shock your audience, and they’ll be curious to learn how you defend your argument.
• Fact/Statistic Hook: These hook examples are used for scientific and academic assignments, allowing you to use a lesser-known fact or statistic which will grab the reader’s attention.
• Metaphor/Simile Hook: You can set up a scene by telling a short story for your readers to imagine before getting to your essay’s core. This metaphor hook can be highly compelling and relatable to your audience.
• Anecdotal Hook: The trickiest essay hook used to diffuse the tension surrounding a heavy topic. This tricky opening line should be carefully thought out and guaranteed to make the reader laugh and only used in the right circumstances.

If you’re using the fact/statistic hook, always make sure you quote a credible source. The same goes for the interesting facts hook type. Include those sources in the body of your essay.

It also helps to think of a hook you came across recently that made an impression on you. Was it a controversial blog post? A captivating personal story? A thesis statement that made you ponder?

Once you finish reading our article, it’s helpful to test your hook and introductory paragraph out to an audience. Have another student, tutor, or parent read it. See if it’s doing its purpose – is the reader engaged? What did they understand from your hook? Is the essay topic clear?

Don’t get discouraged if you don’t get it right the first time. Writing is a long process and requires a lot of rewriting. Take a small break and give it another go.

How to Write a Great Hook + Examples

There are two crucial points to follow when you write a hook:

• Keep your sentences short – don’t overstuff your sentences or let them run longer than two rows.
• Use simple, comprehensive language – the ultimate essay can be read and understood by anyone, even people outside your academic course.

It’s time to get to the examples!

• What if I told you the world has an unlimited energy resource?
• How much screen time is too much for elementary school children?
• Is online education the best way to learn in the middle of a pandemic?
• Did you know women are twice as likely to experience clinical depression than men?
• Are your evening habits keeping you from getting a good night’s sleep?
• Do jobs that require degrees have a higher earning potential?
• How important is it for YouTubers to use search engine optimization strategies?
• Will the consumption of meat products become a luxury in the year 2050?
• Has reading become more challenging due to our short attention span?
• Have you ever wondered why traffic builds up on no-stop roads?
• Why we should feel sorry for high achievers?
• Why you don’t need to be exceptional?
• How much sugar do you think you consume?
• The effects of global warming are irreversible, so what can we do to optimize our living now?
• Should fireworks be banned due to noise pollution and its effect on animals?
• Has television died in place for streaming services?
• Is our hatred of certain foods and flavors a direct result of our genetic heritage?
• Android app development will die out in the next twenty years.
• You’ll always marry the wrong person.
• Why is ordinary life not good enough anymore?
• Why are romantics ruining love?
• “The wicked tend to win” Machiavelli
• The hardest person in the world to break up with.
• Some imaginary friends can cultivate independence in a child.
• Did you know that space smells like seared steak?
• The human body houses 10 times more bacteria than it does cells.
• The longest war in the world is between the Netherlands and Sicily and here’s what happened.
• “A country that demands moral perfection in its foreign policy will achieve neither perfection nor security” H. Kissinger
• Cat purring can be beneficial to your health.
• There is a scientific explanation behind boredom.
• The average drunk driver drives under the influence more than 80 times before they get arrested for the first time.
• 1/3 of adults still sleep with a comfort toy in bed.
• The average American generates nearly 4.5 pounds of trash each day.
• The global rate for keeping good hygiene after using the toilet is 20%.
• Americans read for pleasure for less than 10 minutes every day.
• The average American eats around 13 pounds of ice cream each year.
• More than 1/2 million people experience homelessness each night.
• Approximately 90% of people who experience a cardiac arrest outside of hospitals die.
• Farmers and ranchers make up less than 2% of Americans.
• Approximately half of Americans will experience a mental illness during their lifetime.
• My cousin Joanna went to a party with red lipstick all over her teeth. I couldn’t help myself to tell her.
• I dressed up as a werewolf last Halloween. That’s when everything started.
• As a child my grandfather gave my grandma her favorite flower- a rose on every holiday. Does this kind of love still exist?
• Last year my parents dragged me to Paris six times. I had the most dreadful time – I just couldn’t understand how such a historic city can be so dirty, or why.
• The cause and effect example – when talking about the importance of safety, tell a story with an important moral.
• Imagine sitting by the fire with the love of your life…
• I have a four-year old baby – my publishing business I started in 2018.
• The picture of… brought back memories of…
• It’s difficult to talk about… because…
• If you were a famous person, would you…
• When I was 6, I was given a pet hamster for Christmas. Needless to say, little Zach is gone now, but I wonder how long he could have lived if I had been given it at 12?
• One reason I decided to switch to a healthy diet is… well it’s cheaper than buying a whole new set of clothes!
• I like talking to myself. Sometimes I have these seemingly clever and long conversations. I hardly have a clue what I’m talking about.

Mastering the hook sentence is something you might end up using in your day-to-day life, especially if you go into academia, publishing, or journalism as a career choice. But that’s not it – we use hooks to communicate on social media. The title of our blog post or recent youtube video are examples of well-formulated hooks. The quicker you start practicing them the easier they’ll become to use.

If you’re having any other academic trouble, like coming up with essay topics , or you want to learn the outlines of the different essay types, we can help you with that! You’ll become an essay writing pro in no time! We’ve got some good and interesting research paper topics we’re proud of, as well as demonstration speech topics ! Hook sentence examples are just the start!

We hope this article has helped you master the art of essay writing, and you now find the reader agrees with your point of view! Let us know of any good hook examples you came up with!

How to Create a Compelling Rhetorical Analysis Essay Outline

Write a Gripping Personal Narrative Essay Using Our Cheat Guide

Leave a Comment

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

© 2024 My Speech Class

Curated For You

Advertisement

Related Content

12 ways to hook an audience in 30 seconds.

Do you want to grab your audience’s attention from the first sentence? Here’s a series of tips that may help you start your speech on a high note.

This article contains general information and is not intended to provide information that is specific to American Express, or its products and services. Similar products and services offered by different companies will have different features and you should always read about product details before acquiring any financial product.

The first few moments of a presentation must be strong attention getters for speeches, as this is when listeners will form their first impressions and set expectations for what’s to follow. Therefore, you must quickly grab your listeners’ attention – and keep it. The way to do it? A great speech hook. A hook is like an intro for a song on the radio; if it’s not catchy enough to give the audience a reason to listen, they’ll let their mind wander or change the station.

What Is a Speech Hook and How Does It Work?

A hook is a presentation-opening tactic that immediately captures your audience’s attention, engaging them so that they want to listen to what you have to say. As the word implies, it’s like bait on a fishing hook – something enticing that draws in your audience for the rest of the speech . To maximize engagement, the hook must come at the start of the talk. The speaker must begin strong, right out of the gate.

Attention grabbers for speeches have become an increasingly valuable tool in modern speeches, especially broadcast ones, to reach a wider audience. According to research done by Gloria Mark, PhD, attention spans have shrunk over the last two decades. Mark, whose research specializes on how digital media affects our lives, calculated the average attention span for a person looking at a screen was 150 seconds in 2004, 75 seconds in 2012, and hit new lows of 47 seconds in recent years, as discussed in a February 2023 episode of the "Speaking of Psychology" podcast published by the American Psychological Association.

How Do You Make a Good Hook?

So, what’s a good attention grabbing statement? While effective hooks are often grounded in the speaker’s personal story to make their presentation more relatable and emotionally compelling, there’s no single right answer. The “perfect” speech hook, if one were possible, depends on the topic and type of speech, the speakers’ strengths and credibility, the target audience, and myriad other factors that can make or break the engagement.

But there are some basic speechwriting guidelines that can help almost any speaker craft the right hook. J. Lyman MacInnis, corporate coach and author of The Elements of Great Public Speaking , laid out five key speechwriting tips in an article for the Public Affairs Council:

• “Know your audience.”
• “Choose your core message.”
• “Research and organize.”
• “Develop structure to deliver your message.”
• “Spice it up.”

Put simply: To write a good hook, play to your talents as a speaker and cater your message to your audience.

12 Killer Hooks to Grab Your Audience’s Attention

If you’re struggling to find the right hook, here are 12 examples that can help you grab your audience's attention.

1. Use a contrarian approach.

When introducing a speech, an effective way to grab attention can be to state a universally accepted statement and immediately contradict it. This technique pushes the audience to buck conventional wisdom and approach the rest of the speech with an open mind, even if the ensuing points are unexpected or challenge preconceived notions.

Many great speeches ask rhetorical questions. These questions, used to make a point rather than elicit an answer, invite audience members to reflect personally. 

For example, a software programmer can open a speech on modern data tools by saying, “In the age of massive data collection, data is everything. But what if I told you that information overload can be riskier than ignorance? When we base decisions on data without enough context or direction, we might delay our analyses. This means outdated insights could blind business leaders to what’s really going on.” This approach highlights the complexity of the topic and hints at where the speaker will go next.

2. Ask a series of rhetorical questions.

Many great speeches ask rhetorical questions. These questions, used to make a point rather than elicit an answer, invite audience members to reflect personally. This can provide a unique way to contextualize the speaker’s words.

In one of history’s most well-known speeches, Patrick Henry’s 1775 “Give Me Liberty or Give Me Death” speech, Henry asked a series of rhetorical questions as an emotional plea to win over his audience, the Second Virginia Convention. “Is this the part of wise men, engaged in a great and arduous struggle for liberty? Are we disposed to be of the number of those who, having eyes, see not, and, having ears, hear not, the things which so nearly concern their temporal salvation?” He employed this rhetorical device again to close his speech, asking four more questions before ending with his infamous title.

3. Deliver a compelling sound bite.

By opening with a catchy phrase or memorable sound bite, speakers can grab the audience’s attention and immediately establish a broader context – or theme – for their talk. To choose an effective speech hook, find a brief and compelling statement that supports your message. Then, add context to show how this reference point fits into your overall speech.

Famous quotes are often paraphrased to complement a speech, but be sure not to change them so much that they become unrecognizable or lose their intent. Consider Martin Luther King Jr.’s 1963 “I Have a Dream” speech, which begins with an homage to Abraham Lincoln’s 1865 Gettysburg Address: “Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation.” This juxtaposition helped King place his civil rights speech within a larger historical context.

4. Make a startling assertion.

If you’re stumped on how to make a good hook for your next speech, try researching a surprising or amazing fact that illustrates the significance of your argument. It can earn your audience’s attention, but only if you put statistics or large claims into easily digestible terms.

5. Reference a historical event.

Another good attention-grabbing way to introduce a speech is to mention a relevant historical event. For example, if the date of your speech coincides with a significant event related to your topic, it can add a sense of grandiosity and relevance. To find noteworthy events, online resources can provide comprehensive lists of significant occurrences in history, sports, and more.

6. Use the word “imagine.”

Another effective hook for speeches relies on the word “imagine.” Inviting the audience to imagine something can help them picture a better tomorrow while you pitch a new idea – or the consequences of not heeding your speech’s lessons. Imagination can also put the audience in someone else’s shoes, creating empathy.

7. Add a little show business.

Movies and theater occupy a central place in our culture, making them powerful tools for connection. Opening a presentation with a well-placed pop culture reference can quickly establish a rapport with your audience and get their attention. If you get stuck writing a speech, there’s no shortage of inspirational movie speeches to draw inspiration from. Such references can make your speech more relatable and memorable.

8. Arouse curiosity.

Sparking curiosity is another powerful way to grab attention. To do this, start with a statement designed to make the audience sit up and take notice. A surprising juxtaposition can be an effective way to make the audience want to learn more.

9. Use quotations differently.

Hooks often involve quotes, but differentiating yours can avoid clichés while making a stronger impact. For example, instead of stating “A journey of a thousand miles starts with a single step,”  you could add a twist: “We’ve all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step.” This approach can make the quote more thought-provoking and memorable.

You can also consider using unique quotations from your own life, such as wise words from a grandparent or mentor, or search online or use apps for quotations. These personal touches can add authenticity and relatability to your speech.

10. Quote a foreign proverb.

A novel speech hook is to quote a proverb your audience might not be familiar with. There is a wealth of global material to pull from, and these phrases can offer a new perspective outside of your culture’s norms. Here are some examples:

• “Who begins too much accomplishes little.” (Germany)
• “You'll never plow a field by turning it over in your mind.” (Ireland)
• “The nail that sticks up will be hammered down.” (Japan)
• “A person is a person through other persons.” (South Africa)

However, before using any foreign phrases, be sure to confirm its accuracy. It’s also smart to carefully read and understand any important context to make sure it’s appropriate for your talk.

11. Walk through a “what if” scenario.

Another compelling hook for speeches is a “what if” scenario. For example, asking “What if you were debt-free?” at the start of a money management presentation can help your audience look forward to a positive future and apply the information in your speech to their own life. “What if” concepts are easily adaptable, as hypothetical examples can be catered to almost any presentation.

12. Tell a story.

People are more inclined to follow and understand speeches if the speaker tells a compelling story. According to research and analysis by the Psychonomic Bulletin & Review and the NeuroLeadership Institute, the human brain can process memorable images in as little as 13 milliseconds, or 75 frames per second, even when images are described in words. Descriptive language and narratively connected information engage the audience and allow them to process the information faster and deeper than disconnected points.

The Journey of Storytelling

An effective presentation needs more than just a strong attention grabber, but a successful hook does wonders for capturing the audience during your critical first moments under the spotlight. Storytelling skills also play a role, but storytelling talents should be maintained to stay effective. Keep editing and practicing your speeches until they’re just right for your audience.

These tips can help you start on the right foot, setting the stage for a compelling and memorable speech.

Read more about effective storytelling here: 10 Tips for How to Tell Your Story .

A version of this article was originally published on April 11, 2013. 

Photo: Getty Images

The material made available for you on this website is for informational purposes only and is not intended to provide legal, tax or financial advice. If you have questions, please consult your own professional legal, tax and financial advisors.

Published: October 26, 2021

Updated: September 20, 2024

Trending Content

• AI Content Shield
• AI KW Research
• AI Assistant
• SEO Optimizer
• AI KW Clustering
• Customer reviews
• The NLO Revolution
• Press Center
• Help Center
• Content Resources
• Facebook Group

8 Effective Hooks to Start Your Speech

Table of Contents

Speeches can be challenging to communicate complicated or nuanced information, which is why the opening sentence matters so much. Hooks for speeches have the power to pull the listener in and keep them involved.

They will grab your audience’s attention, get them engaged and interested in what you say, and gradually help set the tone for your speech.

In this article, you’ll find eight effective ways to hook your audience and start a strong presentation.

What Is a Hook in Speech?

A hook is a tool to show your audience where you are going in your speech. They are used in two different ways. Firstly, they are used as a transition between ideas. Secondly, Hooks are used to keep the audience involved and engaged .

Using a hook can help keep your audience focused and give them something to hold on to while you get your point across. A good hook grabs the audience’s attention and gets them interested in what you’re saying.

8 Effective Hooks for Speeches

One way to start your speech is to hook your audience with a powerful way of describing the topic you are speaking on. Hooks can be as simple as descriptions, metaphors, or quotations. Here are eight hooks for speeches to make a lasting impression on the audience.

1. Take a Contrarian Stance

One way to start your speech with a powerful hook is to use a contrarian approach. This means that you take another stance on the issue and discuss it orally, thereby raising doubts in your audience.

One way to create a contrarian approach is to argue against an opinion or belief. A contrarian attitude can create easily recognizable hooks for a speech and succeed in catching the audience’s attention.

2. Ask Several Rhetorical Questions

Rhetorical questions are powerful because they pull at people’s heartstrings. They make statements and ask the listener to agree. Used wisely, they can lead the audience into an argument.

The goal of the question is to ask the listener to think and make a judgment on his own.

3. Use a Powerful Sound Bite

A sound bite is a brief statement that captures the attention of your audience and promises a thought-provoking result. It makes it easier to remember the specifics of what you are talking about.

For example, “Did you know that in 2016 each enterprise had a choice? The choice to go from silos and silences to voice and insight”?

4. Provide a Reference to a Historical Event

Mentioning a historical event is a good attention-getter for speeches. Sometimes you can use the day you present as an opening gambit to tie the topic of your presentation to some historical significance.

Whenever you reference historical events, the audience instantly associates them with their own experience. This leads to a higher level of interest.

5. Employ a Startling Assertion

Making a startling assertion is a quick and effective strategy to get attention. If you’re having trouble coming up with a hook, employ a striking fact. Spend some time researching shocking data that show how serious the topic you’re going to discuss is.

For example, “You might not know, but your brain has less than three seconds to react when you see a bear in the wild.” This is startling as people believe they have enough time to think about what will happen before a bear attack.

6. Take Them Through Imagine or What If Scenario

This is a great hook to start a persuasive speech or one that discusses possible scenarios. It’s an ideal hook for a premise based on hypothetical situations and the effects of potential changes.

Ask the audience something that might change their viewpoint, like what if you could go invisible for a day or go back in time? You can also use the word ‘Imagine’ to draw a mental image and engage the mind.

7. Use Quotations With Your Twist

The usage of quotations is a common strategy for hooks. Although many speakers begin with an appropriate quotation, you might stand out by reciting the quote and putting a twist. You might also use a quote from your personal experience.

8. Tell the Audience a Story

Starting a speech with a story is a great way to engage your audience. For example, “Remember the first time you had a conversation with a child, someone who hadn’t even been born yet? ”

Each of your listeners would probably remember this conversation vividly because they were a part of it. When starting a speech with a story, use an analogy or an experience to heighten the experience.

Make it relatable and better engage your audience.

Hooks are the rhetorical devices that help you to pull your audience in . There are many different hooks for speeches, and each one is effective in its way.

They help to create a dynamic and colorful tone that keeps the audience engaged. Remember that the audience will only give you about 30 seconds before deciding whether or not to continue listening.

Employ one of the eight effective hooks mentioned in this post to make your speech memorable for the audience.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Explore All Hook Writing Articles

Guide to writing an interesting expository essay introduction.

A good expository essay begins with an introduction that piques the interest of the reader. The expository essay introduction is…

• Hook Writing

Discover the Top Creative Story Introduction Examples

Are you an aspiring author dreaming of becoming the likes of Stephen King or Suzanne Collins? Would you like to…

Creative and Powerful Sentence Starters for Essays

It can’t be said enough, first impressions matter. And it goes the same for essays because your starter sentences will…

Most Important Parts of an Essay Introduction

The introduction is often one of the most important sections in a paper. It creates a sense of what the…

7 Effective Ways to Start a Sentence

There are different ways to start a sentence and convey your message effectively to the readers. Being aware of the…

Six Social Media Hooks to Boost Engagement

To get the most out of your marketing strategy, you should consider using social media hooks to improve your engagement…

15 Powerful Attention Getters for Any Type of Speech

Coming up with a great opening line has never been so easy thanks to these ideas.

Arguably, the hardest part of writing a speech is coming up with the perfect hook. The first sentence that comes out of your mouth sets the tone for everything that's going to follow. You need to pack the first few lines with attention getters to make your speech immediately engaging to the audience.

But you don't have to be inherently good at oration like Cicero or Martin Luther King Jr. Instead, you can use these clever tactics to rock your speech from start to finish.

Effective Ways to Grab an Audience's Attention for a Speech

No two orators have the same methods, so no two speeches should start the same way. Don't be afraid to experiment with different ideas to see which one resonates the most with your topic and delivery style.

• Funny Student Council Speech Ideas to Help Everyone Relate to You
• 15 Things That Happen When You Give Birth That No One Talks About
• Self-Introduction Speech Examples & Tips to Help You Be Confident & Calm

All beginners have to start somewhere, and these are some tried-and-true proven ways to grab an audience's attention right away:

1.Start With a Powerful Question

Asking a thought-provoking question can stimulate your audience's curiosity and get them feeling interested in hearing what you plan to follow up with.

2. Use Humor to Break the Tension

Lighthearted jokes or funny anecdotes can warm up the audience by breaking the tension. After a little laugh, they'll probably be more receptive to whatever your message is.

3. Open With an Interesting Statistic

An unexpected or shocking statistic can spark interest and emphasize a major selling point of your topic. Simple stats can also be very punchy, so they make a big impact.

4. Tell a Story

Humans love a narrative, so you can start with a personal or relevant story that makes connections to the various points of your speech in an indirect way.

5. Use a Visual Element

Incorporating graphics, videos, props, or diagrams can add a new dimension to your speech and keep your audience's short attention span locked on you.

6. Quote a Famous Person

One way to open your speech is with an impactful quote from a respected figure to lend authority to your argument or topic.

7. Incorporate Interactive Features

Polls, question-and-answer sessions, or requesting audience members to share their experiences can keep your audience involved. You know what they say - idle hands are the devil's workshop.

8. Challenge Common Beliefs

Stating a contrary opinion or debunking a common myth can be an electric way to get the audience engaged.

9. Use Powerful and Emotive Language

This can draw people in and help them connect with your message on an emotional level. After all, there's a reason one of Cicero's branches of rhetoric is pathos.

10. Relate to your Audience

People like to listen to stuff they relate to, so you can start with a few examples or scenarios that are relatable to your audience's experience.

11. Use Sound Effects or Music

Audio elements can make your presentation more dynamic and memorable. It's hard to look away from a light show or someone sauntering up to the stage with a theme song.

12. Incorporate Physical Activity

Asking your audience to stand up, high five their neighbor, or do a simple exercise can re-energize them. This is especially useful if you're in a group of speeches and need to get the audience to reconnect with you.

13. Pose a Hypothetical Scenario

Paint a picture of a possible future or situation and you can pique your audience's interest.

14. Show Your Passion

Audiences tend to pay attention when speakers display genuine enthusiasm and conviction about their topic, so don't be afraid to get passionate. Inflect in your phrases and let your facial expressions run wild.

15. Surprise Your Audience

Doing something unexpected can break the routine and instantly grab the group's attention.

• Wedding Toast Examples for a Speech They'll Remember

Examples of Attention-Grabbing Phrases to Open a Speech

It's all good and well to know different methods for crafting your intro, but that doesn't magically help with putting the words together. Don't panic. We've got a whole host of attention-grabbing phrases you can use to open any speech with.

• "Imagine if you could..."
• "I'm going to reveal a secret that most experts don't want you to know."
• "How many of you have ever experienced..."
• "Let me start with an alarming fact..."
• "Raise your hand if you believe..."
• "Remember when you were a child and you believed in..."
• "Here's a shocking statistic that will make your hair stand on end..."
• "What if I told you that..."
• "Let's take a journey back in time to..."
• "I have a confession to make..."
• "It was the best of times, it was the worst of times..."
• "Picture this..."
• "I bet you're wondering why I'm here today..."
• "Let me tell you a story..."
• "I was in your shoes once, and then something extraordinary happened..."
• "There's an old saying that goes..."
• "Have you ever thought about why..."
• "Did you know that..."
• "Who here thinks they know what it's like to..."
• "It might sound crazy, but..."
• "Has anyone in here ever..."
• "Every second we waste, someone in the world is..."
• "I want to share with you a life-changing experience I had..."
• "When you wake up in the morning, do you ever feel..."
• "We are standing on the precipice of..."
• "There's a truth that no one talks about, and it's this..."
• "Let's take a moment to reflect on..."
• "The first time I ever experienced..."
• "Who here is brave enough to admit..."
• "Before we get started, I want to ask everyone a question..."

Use a Good Hook for a Successful Speech

People usually think about the mic drop moment towards the end of the speech and leave the opening bit for minutes before they go on. But reciting a speech isn't like performing open mic night at the comedy club.

You need a good hook to reel the audience in, and which one you use will depend on your audience, your topic, and what you want people to take away from your speech. The long and the short of it is, you might be able to procrastinate on writing your speech, but you probably don't want to leave the opener 'til last minute.

• Craig the SPEAKER
• Craig the SPEECH COACH
• Speak and Prosper Academy
• Become a Certified Speaking Coach

Content Strategies

Delivery Strategies

• Structural Strategies
• Storytelling Strategies
• Reflect on this
• Speaking of Selling
• Rehearsal Strategies

7 Irresistible Public Speaking Hooks

by Craig Valentine   -  April 3, 2019

If you don’t have hooks strategically sprinkled throughout your speech, chances are your audience will bail mentally if not physically.

You have to find ways to keep hooking your audience in so THEY don’t want to let go.

7 Irresistible Hooks

Below you’ll find 7 irresistible hooks (in no particular order) that get your audience to say, “Please tell me more” or “What happened next?!”

Hook #1: Curiosity Hook

“After 15 years of trial and error, research, and blood, sweat, and tears, I’ve finally found out what makes the difference between a good presenter and a great one. It’s…”

That’s an example of a curiosity hook. You find ways to make your long road lead to their shortcut . However, you don’t tell them what they want to know…at least not immediately. Make them curious, tease them a little more, and then give them the tool (or solution, answer, or formula, etc.).

Hook #2 – The Attainment Hook

Listen to how I use the Attainment Hook in this audio.  

The Attainment Hook is just how it sounds. You simply let the audience know what they can attain if they pay attention to what’s coming next. Think “results-based.” I mention that they’ll be able to make a deeper connection than they ever have before. That’s certainly something they want, but I make sure to tease them before I tell them . Don’t give it up too soon. Make them wait for it and really want it.

Hook #3 – The Avoidance Hook

Here’s an example of an Avoidance Hook. I tell a story about a speech I gave in Michigan when I failed miserably to the point where the meeting planner couldn’t even look me in the eyes. Then I say to my audience of speakers, “This is something you should not have to go through and you won’t if you listen closely.”

The Avoidance Hook focuses on something your audience wants to avoid. It’s important to use this type of hook because sometimes people are motivated by what they want to avoid more than they are by what they want to attain.

Hook #4 The “Most People” Hook

Listen to the following example of me using the “Most People” Hook.

When speaking, always keep this in mind:

“Most people don’t want to be most people”

When I used to watch the master presenters, I realized many of them made statements like, “Most people do this…” or “Most people do that…” Whenever I heard those statements, I’d say to myself, “Well, I’m NOT going to be like most people. I don’t want to be average. I want to be something different.”

That’s the effect the words “most people” have on people. For example, when I say, “Most people live their lives on get-set,” I know my audience is thinking, “That WON’T be me! Not anymore.”

Because “most people” are two very persuasive words in the English language, my audience members get motivated to “go” rather than live on “get-set.”

Hook #5 – The Conflict Hook

Good stories have a conflict this is established early . Great stories not only establish the conflict, they also escalate it. Think about the Titanic. One of the conflicts was when the Titanic hit the iceberg. However, the escalation of the conflict was when the water rose on the Titanic. If the water never rose on the Titanic, then that would have been a terrible movie. Always think, “How can I raise the water on the Titanic in my story?”

The conflict is the hook because your audience wants to see how you will overcome it and what tools you will use. Why? Because maybe they can use similar tools for similar situations. In that way, your speech has become very useful to them.

Hook #6 The Silence Hook

I tell a story about how excited I was to meet my speaking hero. The only problem was, when I approached him, he said nothing back to me. That silence in the story becomes a hook because my audience is hungry to hear what he is going to say and then, when he doesn’t say anything, they’re ever hungrier to see what I’m going to do about it. The silent moment becomes the hook.

The problem with some speakers is they rush through the silence thereby making the potential hook much less effective. Take your time, dance in the silence, and watch your audience move to the edge of their seats. Remember…

You can’t rush and resonate”

Hook #7 The Statement Hook

One of the first stories I ever told as a speaker started out like this:

“Nobody has ever died from a snakebite.”

My audience wonders, “What’s he talking about? People get bitten all the time and I’m sure some of them have died.”

I then go on to tell them it’s not the bite, it’s the venom that kills them.

The key is that the first statement hooks them in to want to know more. The rest of the story clears it up and answers their questions.

When all of your hooks are done, your speech is over whether you know it or not.

Final Words on Hooks

As you can see, it’s important not only to have hooks at the beginning and end of your speeches, but to sprinkle them throughout. Oh, wait a minute! There is an 8 th hook and it’s more powerful than the other 7 combined. It’s…

About the Author

Craig Valentine

As a motivational speaker I've been fortunate to have spoken in over 20 countries, and back in 1999 Toastmasters International awarded me the World Champion of Public Speaking.

The Quickest Way to Connect with Your Audience is by using these 4 F-Words

6 ways you can become more likeable as a speaker.

I’m hooked! Thanks, great stuff.

Dear Craig, I have been following your advise for years and love that you are so generous with your information. I will share this message with both my clubs. We have just finished a Speechcraft in my club and I believe this message may help turning them into members.

Thanks, Jean PDG D60 – 03/04

You’re very welcome Jean. I wish you the best with your clubs and the new soon-to-be members.

As always Craig, you bring concise content that leaves an impact. Thank you for the thoughts my friend!

You’re welcome Oginga! I trust all is well with you my road warrior friend.

Hello Craig, Profusely thank you, my mentor for years of sending me golden nuggets of public speaking. I read every one of your messages and try my best to follow them myself and more so to share with my friends in Toastmasters. I will never forget you, my friend. A lot has happened to me personally, but I will share that with you at another occasion, not on this platform. You are always in my thought, so does Darren and Mark. Ram

Ram, it’s wonderful to hear from you. I’ll never forget the training session we did down in Florida. Let’s connect soon.

Awesome as always, Craig.

Thank you Marjun!

I wanna know, I wanna know!! 😉 What’s the 8th hook? 😉 Craig, I not only love what you share but also how you do it! For me, the audio examples you share with us make this information come alive. I would LOVE to see an audio example for all of the 7 hooks. 🙂

Thank you Nathalie. I appreciate it!

Craig, I’ve gone through your 52 speaking tips and read your newsletter proactively. Your advice has made me a much better speaker and its begun to show with my audiences, and for that, I’m forever grateful. Thank you, Sir!

You make some really great tips here on how to properly hook your audience. I agree that you want to tell them from the beginning what they can attain in order to draw them in. I’m looking for someone to host a public speaking workshop, so I’ll have to make sure they know how to hook an audience.

Public speaking is definitely an art that can be mastered only by a lot of practice and dedication. Also, storytelling plays an important role to become an effective public speaker.

I found it interesting when you talked about public speakers and some of their strategies. In my opinion, every business or educational group could benefit from working with a speaker. If I were to look for a public speaker, I’d ask about their techniques and assesses them before hiring one. Thanks for the information on how public speakers must know how to hook their audience.

Comments are closed.

You may be interested in

Speaking of Building Your Business

How to Have More Opportunities to Speak

How to triple the number of laughs you get in your speeches, the most common delivery mistake speakers make.

• Essay Topic Generator
• Summary Generator
• Thesis Maker Academic
• Sentence Rephraser
• Read My Paper
• Hypothesis Generator
• Cover Page Generator
• Text Compactor
• Essay Scrambler
• Essay Plagiarism Checker
• Hook Generator
• AI Writing Checker
• Notes Maker
• Overnight Essay Writing
• Topic Ideas
• Writing Tips
• Essay Writing (by Genre)
• Essay Writing (by Topic)

9 Killer Ways to Start a Speech: Hooks & Attention Getter Examples

Public speaking might be nerve-wracking. Apart from preparing the information itself and making an outline, you also need to structure it so it won’t get boring and will catch your audience’s attention.

The presentation of your information is as important as the information itself. So, to grab your audience’s attention, you should start with a catchy hook. The hook is the only possibility to make your listener interested in what you say, so do not start with a simple greeting and a self-introduction.

In this article, you’ll find nine attention getters for speeches based on the top TED Talks . You’ll learn how to write good hooks for speeches. You’ll also find the six worst speech introductions to avoid. Let’s get started!

• 🙋 Talk about Yourself
• 📰 Tell a Story
• ❔ Ask a Question
• 💪 Make a Statement
• 📊 Provide Statistics
• 😅 Use Humor
• 🖖 Be Interactive
• 🤯 Shock the Audience
• 🌈 Use a Metaphor

✅ Attention Getter Examples

• ❌ 6 Worst Ways to Start a Speech

🙋 1. Talk about Yourself

One of the good ways to make your audience interested in you is to be honest and sincere . Telling your listener about yourself can make them relate to your more. Share your experience with them.

Here’s a speech by Elizabeth Gilbert , the author of Eat, Play, Love , where she chooses to talk about herself at the beginning of her speech. She is talking about her passion which is writing. She made her performance enjoyable to listen to by making a connection to the audience this way.

Elizabeth Gilbert: Your elusive creative genius

📰 2. Tell a Story

Telling a story is also one of the good hooks for speeches. You can make your audience resonate with you or relate to you by telling a sincere story. If you let your reader know more about you by talking about your experience, they will pay attention to what you say.

The following is a speech by Bill Gates , where he used a story from his childhood as an attention grabber. In this speech, he talks about his fear of nuclear war and how his family would hide in the barrel in case of attack.

Bill Gates: The next outbreak? We’re not ready

Next speech is by Chimamanda Ngozi Adichie , a famous Nigerian author. She also uses a story as an opener for her presentation. Her story is about how she learned how to read at a very young age

Chimamanda Ngozi Adichie: The danger of a single story

❔ 3. Ask a Question

Asking your audience a question is also one of the best strategies to begin your performance. By asking a question, you can make your listener involved and set the directions for their thoughts.

In the following speech, Simon Sinek asks the audience an exciting question that immediately grabs their attention: How do you explain when others are able to achieve things that seem to defy all of the assumptions?

Simon Sinek: How great leaders inspire action

💪 4. Make a Strong Statement

Another option is to grab your audience’s attention by making a strong statement. A solid, exciting statement can make your listeners engaged and persuade them to listen to you. Usually, a strong opening statement is followed by a question too.

You can take a look at the speech by Julian Treasure , a leading TED speaker. He makes an interesting statement about the human’s voice, comparing it to some instrument. Later, he asks his audience a question to make them think about his topic.

Julian Treasure: How to speak so that people want to listen

📊 5. Provide Impressive Statistics

Impressive statistics might also be one of the attention-getters for speeches. Think of a statistic that impressed you when you first came across it. Then, try to avoid using simple numbers. Instead, you can compare the numbers with something else. For example, instead of saying that you spend 8 hours online a day, you can say that you spend a whole working day online.

It is crucial to choose a statistic that would be interesting to both a speaker and the audience .

The following is a speech by Robert Waldinger , a Harvard professor of psychiatry, about happiness. He begins his speech by stating the results of a survey. In that survey, millennials were asked about their life goals.

Robert Waldinger: What makes a good life? Lessons from the longest study on happiness

😅 6. Use Humor

Humor is another good way to catch the attention. Although your speech might be about a serious and formal topic, you can say something funny in the beginning. However, it would be best to be extremely careful because your joke might be offensive to someone. So, try to make a joke on a neutral topic .

Here’s a speech by Pamela Meyer on how to spot a liar. She begins her speech by making a joke about how everyone is a liar. Her joke is engaging and makes the audience curious about what else she has to say.

Pamela Meyer: How to spot a liar

🖖 7. Be Interactive

What can be more engaging than actually asking your audience to do something? Your audience will pay all their attention to you if you make them interact with you. You can ask your listeners to raise their hands by asking a question.

The following speech is by Kelly McGonigal , a psychologist and Stanford lecturer, on how to make stress your friend. At the beginning of her speech, Kelly asks her audience to raise their hands if they experienced stress during the past year.

Kelly McGonigal: How to make stress your friend

The following speech is by Celeste Headlee on ten ways to have a better conversation. In her speech, she asks her audience to raise their hands if they have unfriended someone because of an offensive conversation topic.

Celeste Headlee: 10 ways to have a better conversation

🤯 8. Shock the Audience

Some people use the method of shocking their audience to catch their attention. You can do something your listeners do not expect . For example, you can say goodbye at the beginning of your speech or change your clothes. These actions will catch everyone’s attention, but they will only work if the topic is suitable.

In this TED Talk on how schools kill creativity by Sir Ken Robinson , he makes an unexpected move by saying that he is leaving right after saying hello to his audience.

Sir Ken Robinson: Do schools kill creativity?

The following speech is by Cameron Russell on how appearance is not everything. She changed her clothes on the stage as she was opening her speech.

Cameron Russell: Looks aren’t everything. Believe me, I’m a model.

🌈 9. Use a Colorful Comparison

If you are still wondering how to start a speech, a colorful comparison might be a good option. You can use a metaphor , symbol , or another figure of speechto deliver your thought in a catchy way.

Here is a speech by Dan Gilbert on the science of happiness. In his hook, he compares two perspectives on two million years. By making this comparison, he can control the audience’s thoughts, making them think about his words.

Dan Gilbert: The surprising science of happiness

In the following section, you’ll find the best attention grabber examples for speeches. Our examples will help you effectively get your audience’s attention and conduct a great presentation.

Attention-Getter Examples for Self-Introduction Speech

Wondering how to create a good hook for a speech about yourself ? Then you’re at the right place. Here are some hook ideas that proved to be effective:

Attention Getter for Persuasive Speech Examples

In crafting a persuasive speech , it’s essential to captivate your audience from the very beginning. A well-crafted hook can pique their interest and draw them in, setting the stage for a compelling and impactful message. Here are a few examples of persuasive hooks:

Attention Grabber Examples for Presentation

Are you struggling to find the perfect attention getter for an informative speech ? Look no further! In this section, we’ll explore some powerful hook examples that will captivate your audience right from the start and make your presentation unforgettable.

Funny Attention Getters for Speeches Examples

Are you tired of starting your speeches with the same old dull hooks? Well, get ready to add some humor and excitement to your next presentation with these funny attention-getters for speeches.

❌ Bonus: the 6 Worst Ways to Start a Speech

As we have learned different attention-getting techniques, let’s take a look at a list of things to avoid while starting a speech.

We hope the tips above will help you get ready for your performance. If you haven’t yet decided what topic to choose for your speech, feel free to use our generator to get ideas. The tool is able to make topics not only for essays, but also for speeches.

❓ How to Start a Speech: FAQ

How to start a speech for school.

To start an in-class speech for students, you can talk about yourself or tell a personal story. By telling your audience a story about yourself, you can engage them. An engaged audience pays attention to what you say. Another way is to start your speech with a quote. You can also search for some samples to gain inspiration.

How to start an informative speech?

To start off an informative speech, you should have a catchy hook. You can try asking your audience a question or sharing your experience. After you are done with an attention grabber, you can state your thesis and move to your main points.

How to start a persuasive speech?

Start your persuasive speech with a catchy hook. You may use a quote, a joke, a story, or any other attention grabbers. A good option is to make a question to make your audience think about your topic. If you have enough information, you can also show an impressive statistic related to your topic.

How to start a motivational speech?

You can start your motivational speech by asking your audience a question or asking them to do something. It can engage them and make them interested in what you are trying to say. Another option to engage your audience is to create a joke or to tell a story about yourself.

🔗 References

• How to Prepare for Public Speaking
• 10 Strategies to Prepare for Speaking Engagements
• Preparing Speeches – University of Hawaii System
• 15 Ways to Start a Speech + Bonus Tips | Brian Tracy
• Speeches – UNC Writing Center
• 12 Ways to Hook an Audience in 30 Seconds