cover letters video

Ace Your Job Application with a Video Cover Letter

Meli Taylor Higher Education

As everyone knows, the job search process is not easy. The job market is highly competitive and it takes a lot to stand out from the competition. As such, you need to make your application unique and memorable in order to draw the attention of your recruiter or hiring manager. You need to include a video cover letter. But what exactly is a video cover letter?

Video Cover Letter Definition

A video cover letter is, quite simply, a cover letter for a job application in video format. A cover letter should accompany your resume by detailing why you’re qualified for the position and how it fits in your career goals. It’s a good space for you to expand upon what is listed in your resume and make the best case for your application. In a video cover letter, you relay this information through audio and video instead of text. A video cover letter is a recording of you speaking about the information you would otherwise have written out in a cover letter. Typically, you provide a link to your video cover letter in your email or application so that your recipient can view it online, side-by-side with your resume.

Check out this sample cover letter video to learn more:

Why Use a Video Cover Letter?

There are many good reasons to use a cover letter video. Video will make your application stand out from the rest of the pack and thus make it more memorable. Additionally, information relayed via video is more likely to be remembered than via text: according to Covideo, 95% of information is remembered in a video vs. just 10% in text. If your reviewer is digging through a lot of applications at once, sending in a video cover letter is the best way to ensure that they remember you. Furthermore, video lets you introduce yourself in a way that’s more personable. With video, you can communicate with non-verbal cues like eye contact, facial expressions, and hand gestures. Your reviewer will be able to put a face to your name after viewing your video cover letter and will have a better understanding of what kind of person and employee you are.

Finally, a video cover letter makes it easier for your reviewer to digest the information you present and connect it with the rest of your application. Your reviewer can watch your video while perusing your resume and match up your qualifications to past experiences. They can easily take notes during your video that they can bring up during an interview. Video cover letters make the experience of sorting through job applications easier and more exciting.

Video Cover Letter Best Practices

To create an effective video cover letter, you need to follow best practices. Fortunately, here at Covideo we have a lot of experience creating videos for business. Here are some things to keep in mind while recording your video cover letter:

• Start by introducing yourself : State your name and what position you’re applying for so your reviewer instantly knows whose application they are watching.
• Use your recipient’s name : If you know who’s going to be reviewing your application, make sure to greet them by name in your video. If you don’t know their name, still say hi and mention the name of the company.
• Find the right lighting : Nothing is worse than recording a video and then discovering your face was washed out! Make sure that you’ve found the perfect lighting before beginning your video. If you don’t have professional lighting, don’t worry – you can place your back to the sun for some excellent natural lighting.
• Smile : Keep the same positive attitude in your video that you would in an interview. Remember: you’re not just emphasizing your skills, you’re demonstrating what kind of person you are.
• Make eye contact : Same as above, maintain eye contact like you would during an interview. This will make your video seem more like a personal conversation and impress your reviewer.
• Keep it 1-2 minutes in length : If you make your video too long, your reviewer may find their attention drifting. A cover letter video should highlight your top qualifications, not provide detailed commentary about your entire professional career. Don’t let it go longer than 1-2 minutes in length.
• Don’t worry about little mistakes : If you briefly misspeak or add in a few “ums”, you don’t have to re-record everything. Little mistakes will make you seem more human and personable. 
• Conclude with gratitude : Sign off from your video by thanking them for the opportunity to apply for the position. You can also list your availability for an interview and any necessary contact information.

Try Covideo for Cover Letters Today

To create the best video cover letter, you need access to the best tools. Covideo is the #1 platform for video messaging and personalized communication. With Covideo, you can record video messages from anywhere with the mobile apps, Chrome extension, and email add-ons. To make your videos extra professional, you can use our new teleprompter feature to stay on script without looking away from your screen. You can also add a custom video background or blur your background to keep your reviewer’s focus on you.

Once you’re done recording, you can embed your video directly into an email or text message. Covideo also generates a video link that you can copy and paste into any platform to quickly share it. When your recipient clicks on your video embed or link, they are redirected to a video landing page that you can customize in terms of size, color, and logo. You can include clickable CTAs in your video that can direct your viewer to another page such as an online resume or a calendar for scheduling an interview.

Best of all, you use Covideo analytics to track when your video is viewed. Covideo also tracks how many times the video is used as well as which sections were viewed the most. This way, you can know what part of your cover letter your reviewer was most interested in and adjust future cover letters accordingly.

If you’re ready to start using the best video cover letter tool, get Covideo Free today or schedule a demo with one of our video experts.

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How to create an impactful video cover letter

If you are seeking a new career or looking for a fresh start with a different company, you might be surprised to learn of an emerging trend in the hiring process: video cover letters. Some businesses are asking applicants to submit these videos along with the usual documents, which can put a face with your resume, making for a more personalized hiring process. If you get asked to submit a cover letter video, here’s everything you need to know.

Understanding the format

If you’ve written a cover letter before, you are in luck, as the basic format of a video cover letter is nearly identical. Your video will need these key components:

• Introduction: Briefly state your name and introduce yourself to the audience
• Body: Dive into your experiences, traits, and attributes 
• Closing: Wrap things up with a respectful and professional conclusion

Sounds easy enough, right? The basic layout is certainly straightforward. However, the key is to be genuine and authentic in your video cover letter. Hiring teams will be paying attention to everything from your tone of voice to your facial expression, demeanor, and overall vibe. 

However, don’t feel like you’ve got to hype yourself up or exaggerate your emotions. If you are a reserved or stoic person, that’s okay, so long as you demonstrate your passion and genuine interest in the position you are applying for. Perhaps most importantly, be confident in your abilities and what you bring to the table. If you are good at something, say so and back up your statement with facts or real-world stories.

Additionally, remember that a cover letter is supposed to complement your resume . The same rule applies when creating a video cover letter. If you are using resume templates , follow the same general flow in your video while minimizing overlap. 

For example, if you mention your education directly after your work experience on your resume, make sure to follow the same pattern in your video. There’s a good chance that hiring teams are going to be following along with your resume while watching your content. Therefore, you need to hit all of the key talking points.

Expert Tip:

Video cover letters provide an opportunity to make your application feel more personal. Don’t just rattle off the information on your resume. Add flair and personality to your video to make your audience believe you are someone they will love working with.

Preparing your video cover letter

Not sure what to say in a video cover letter? That’s understandable, as video cover letters are a relatively new development in the world of hiring. Fortunately, you can make the entire process much less stressful by following a few simple tips. Specifically, you need to: 

Create a script

You don’t want to “wing it” when filming a video cover letter. Create a script that outlines what points you should cover, including an introduction, relevant experiences, skills, and why you are a great fit for the company. Our cover letter templates can provide a general outline for your script. 

Use these tools and our cover letter articles to decide what to include in your script and how long to make your video. Make sure your script is long enough to hit all of the crucial points and provide a glimpse into your personality, but try not to ramble. 

Choose an environment

Hiring teams aren’t just going to be focused on you. They will notice everything that shows up on the screen, including what’s behind you in the video. Therefore, you need to choose a good background that is professional and well-lit. 

If you’ve got a home office space, use that room to film your video cover letter. If not, choose a clutter-free area of your home that has a non-distracting background. 

Alternatively, you can use a digital background. However, make sure that it isn’t distracting. Most importantly, choose somewhere quiet, as you don’t want any background noise interfering with your dialogue. 

Record and edit

What you say and how you say it will have the biggest impact on the quality of your video cover letter. Once you hit record, speak clearly and confidently. Maintain eye contact with the camera, but don’t be robotic or rigid. Imagine that you are speaking directly to your audience in a live interview. 

Be mindful of your tone and overall demeanor. While you shouldn’t embellish, make sure to show enthusiasm for the job and opportunity. If you aren’t excited about the position, why would the hiring team be excited about bringing you on board? 

Also, choose a good-quality recording device. If you have a newer smartphone with a high-resolution camera, that will suffice. Alternatively, you can use your laptop’s webcam or a dedicated blogging camera. 

Once you are satisfied with your video, don’t just hit “submit.” Edit the video to ensure it’s engaging and effectively communicates all of your main points. Make your video concise, limiting it to one to three minutes. However, don’t talk too fast. You should be easy to understand. 

If your video is too long, go back through it and eliminate any unnecessary information. Try to make each cut smooth so that it isn’t obvious. If necessary, film multiple takes. Keep in mind that this is your opportunity to set a great first impression. 

Upload and share

Carefully read the job description and application instructions. Each employer will have their own preferences regarding video uploads and submissions. 

For example, some businesses may ask you to publish the video on YouTube and provide them with a private link. This is one of the easiest options, as you can make your YouTube channel hidden, ensuring that only the link recipients can view the video.

Alternatively, the business may use a specialized Dropbox or submission tool. If they do, make sure you label the file and carefully follow their instructions. Making a mistake during your application can leave a negative first impression on your prospective boss. 

“ Be mindful of your tone and overall demeanor. While you shouldn’t embellish, make sure to show enthusiasm for the job and opportunity.”

Dos and Don’ts

Ready to create your video cover letter? Consider these dos and don’ts that can help you stand out. 

As you begin writing your script and planning your content, ensure that you:

• Stay Authentic and Personable: Show your personality and enthusiasm for the position
• Tailor Your Message to the Company: Research the role you are applying for, and customize the video accordingly 
• Organize Your Points Clearly : Aim for brevity and clarity and avoid rambling
• Demonstrate Your Skills and Accomplishments: Use specific examples to showcase your skills and accomplishments relevant to the job 
• End With a CTA: Always end by expressing your enthusiasm for the opportunity to interview

Encourage follow-up conversations, and don’t end your video on a cliffhanger. Also, make sure to review cover letters and resume examples . These resources will help you get a feel for the type of content that needs to be in your video.  

Don’ts 

Learning what not to do is just as important as mastering the basics. There are many hidden pitfalls that can make your video cover letter less impactful and engaging. Make sure that you don’t:

• Ramble: Avoid reciting your resume verbatim or going off-topic 
• Use Unprofessional Language or Attire: Maintain a professional demeanor and wear business attire 
• Neglect Technical Quality: Consider lighting, sound quality, and the background environment 
• Overlook Editing: Never skip preparation or submit raw video footage 
• Forget to Proofread: Proofread the script for grammatical errors, typos, and factual inaccuracies

Most of all, don’t wing it. You wouldn’t walk into a job interview unprepared. Approach your video cover letter with the same diligence. Write a script, rehearse, and choose a great location, which can increase engagement and reach. 

Use Jobseeker’s resources to craft an engaging video cover letter 

Creating a video cover letter can be a fun but stressful experience. Fortunately, Jobseeker is here to help. We offer access to great resources, including resume articles , video cover letter examples , and personalized support designed to make you stand out in job applications. 

Are you ready to learn more about Jobseeker and how we can support your career goals? Check out our expansive content library or chat with one of our team members. Let’s get you hired! 

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Top 6 Points to Include In Your Video Cover Letter Script

Applying online for a job? So of course you are preparing your video cover letter  for your professional profile. But what should you say, exactly? Since video cover letters shouldn’t be longer than a minute, you’ve got to pack in the best of yourself, succinctly. Bang for buck – that’s what you’re going for.

The key to success is a script. Just as you might rewrite an email or paper cover letter a few times over, so too should you prepare your video cover letter.  Here are the top six points to include in your script, each one followed by sample phrases as guidelines.

Intro with your name and the position you’re applying for

Hi, I’m John, and I am applying for the … position at ….

How you found out about the position

I was encouraged to apply by my friend and colleague, Jennifer, who works in…[or] who forwarded me the job post.

I saw the job listing on…

Reason(s) you’re interested

I am interested in this position because I like…

I enjoy…and therefore am applying for the position. 

This job suits my professional goals because…

Your background and skills

I have seven years’ experience with…

I earned a BA/MA/MBA at…

During the past few years, I’ve worked at/with…

What you would bring to the position

I would be excited to…

I envision taking on…

I would look forward to…

Thank you for watching this video, and I look forward to hearing from you regarding my application.

The Script Is Just the Text

You’ve probably read statistics about how effective communication is more about body language and voice tone, rather than the actual words used. According to Psychology Today, the stats might differ , yet the idea is the same: words are merely the tool with which to communicate. The advantage of a video cover letter is that it allows you to harness the more effective means of communication by showing your live self.  Therefore, after you get your script honed to satisfaction, practice it with sincere smiles, eye contact with the camera, correct posture, and engaging hand and arm motions. Try to engage the viewer, but most of all – as trite as it might sound – just be yourself.  By doing so, you’ll exude the confidence all hiring staff are looking for. We wish you well in writing and playing out your video cover letter script.

Interested in easing your script usage when practicing and recording your professional profile resume videos?  Check out Recruit’s teleprompter feature .

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9 tips for building an effective video cover letter

Have you been asked to provide a video cover letter don’t stress out or get camera-shy. here's how to put together a winning production..

More IT companies are asking candidates to provide a video cover letter in addition to traditional resume and portfolio. While in some respects you should adhere to the same rules that govern video job interviews, there are some key differences to remember when you’re planning, recording and submitting a video cover letter. Here’s how to make sure your video cover letter hits all the right notes.

“Think of a video cover letter as a ‘movie trailer,’ and your career as a movie. You want to have your trailer be engaging, inviting and interesting and give just enough information that the recruiter or hiring manager will want to know more — they’ll want to see the entire film, so to speak,” says Chris Brown, vice president of human resources at telecommunications and collaboration solutions company West Corporation.

Keep it short

For starters, most video cover letters shouldn’t exceed 60 seconds, Brown says. Think about what’s engaging to you when you watch a video on your smartphone, on the Web. Chances are, the shorter, the better, Brown says. “If it’s longer than about a minute, you’re going to lose the interest of a viewer. You need to find your ‘hook’ and discuss one tangible thing about you that will grab the viewer and make them want to interview you,” he says.

Make a listicle

Pop culture listicle site BuzzFeed is a great example of how to structure your video cover letter. Choose the top five things a recruiter or hiring manager would want to know about you, and stick to that list, Brown says. “You want to aim for three of those points being about your professional life and you can throw in an additional two that are personal — ‘I’m an animal lover and I volunteer at my local shelter,’ or ‘I skydive in my free time,'” Brown says, to add additional interest and show that you’re a well-rounded individual.

Create two versions

As the concept of video cover letters becomes increasingly popular, it makes sense to have more than one available. Create a more generic version and place it on your social media feeds for wider accessibility — on Twitter Moments, Facebook, LinkedIn and even Instagram, Brown says. Bbut also create fresh versions that are tailored to specific job opportunities that can be sent to individual hiring managers or recruiters. “It’s similar to how you’d tailor a written cover letter to each job opportunity. There’s a basic template, but you also want to throw in specifics,” he says.

[ Related Stories: 6 things to leave off your resume ]

Pay attention to hosting

Consider creating a separate YouTube channel dedicated to hosting your professional videos, Brown says. The last thing you want is for your video cover letter to end up in a feed with your family home videos or that GoPro video you made last time you went skydiving. “On a public, personal YouTube channel, there’s also the chance that your friends and family will comment on your videos; do you really want your strange friend Bill making inappropriate comments on your video cover letter? That’s a recipe for disaster,” Brown says.

Create original content

Just like in a traditional, written cover letter, a video cover letter should be original content that adds a new dimension to your resume and allows you the opportunity to highlight your best self. “This is not a regurgitation of your resume. It’s an opportunity to talk about your skills, sure, but I’ve seen some of these in which people are literally just reading from their existing resume. You can touch on that, but it’s the intangibles that matter here; your energy, your personality can come through — that’s what I want to see,” Brown says.

[ Related Stories: How to successfully blend your online and offline personas ]

Watch your language

Just as you would in a written cover letter or resume, use the same words and phrases found in the job description to highlight that you’re perfect for the role. This doesn’t have to sound forced, but it does help a hiring manager or a recruiter ensure that you’re familiar with the industry, the competitive landscape, common programs and systems that are used and the industry jargon, Brown says, “Using that language communicates that you’re an ‘insider,’ and you know the ins-and-outs of the greater landscape.”

You also can add additional comments about the company, prominent employees you’ve seen on the news, new technology they’ve created, and address how you could help contribute to their success, Brown says. This demonstrates that you know the company, its competitors and the IT industry as a whole.

To script, or not to script

Unless you’re incredibly shy or nervous in front of a camera, it’s not necessary to write out and recite a script. A few bullet points to highlight what you want to cover should do just fine, Brown says. “Definitely have a prompt in front of you so that you know what you want to talk about, but don’t script every aspect. Hiring managers and recruiters know that these will be imperfect and you want to show that part of yourself, as well. Make the video cover letter as real and human as possible — a few ‘um’s and ‘uh’s aren’t going to cost you the job,” he says.

[ Related Stories: 6 ways to blow your technical job interview ]

Nail the closing

Any job search involves a certain amount of salesmanship, and in this case, you’re selling your skills, knowledge and expertise to a company. “The Web is full of tutorials on how to do a video sales letter, or VSL, which would be focused on how to sell information products. But think of a video cover letter as a VSL for an individual — the product is you,” says Donald Burns of Executive Promotions, LLC.

Even if you’re not in sales, it’s still important to know how to close, says Brown, “A simple way to do this is to provide an active closing. Say, ‘I look forward to meeting you for an interview,’ or ‘Thank you so much for your time. I absolutely want this job,’ it shows a lot of self-confidence and can be the difference between landing the role or being passed over.”

Don’t overthink it

Finally, don’t overthink it. Human resources, hiring managers and recruiters aren’t infallible, and many times an interview’s success — whether in person or via video — can hinge on completely subjective experiences, regardless of how solid your resume is or how polished your video cover letter is, Brown says.

“Remember, in any interview, video or otherwise, you are dealing with human beings. They’re going to have existing biases based on their experiences with similar people. If they had a bad experience with Fred, and you look or act like Fred, that may not work out for you. If you happen to be like Julie, and they had a great experience with Julie, then that’s great. And sometimes, there’s nothing you can do about that,” Brown says.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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