newspaper article about marketing research in the philippines

The future of marketing research

FINEX EDITORIAL TEAM

Reynaldo Lugtu Jr. l July 29, 2022 l The Manila Times

IT was an opportune time to speak in front of marketing researchers during a Marketing and  Opinion Research Society  of the  Philippines Inc.  meeting as the profession is faced with shifts in consumer behavior, technology, data, and how companies and brands respond.

What will marketing research look like in 2030? The field involves the systematic gathering, recording and analysis of qualitative and quantitative data about issues relating to marketing products and services.

It’s important to peer into its future because it will affect how products and services evolve to meet customer needs.

To determine the possible future worlds of marketing research, we need to evaluate trends, signals, drivers, forecasts and artifacts. We examine consumer trends, technology shifts, the evolution of data, and how brands and companies are reacting.

One obvious shift is that by 2030, millennials (those born in the early 80s to the mid-90s) and Gen  Z’ers  (Generation Z) (born in the mid- to late 90s up to 2010) will dominate purchasing demographics. They are not only known for their need for personalized digital experiences but also for their environmental activism.

Based on the research by  Fujitsu , there will be a radical shift in conventional values of buying and owning products. Instead, intangibles such as care for the environment, health and wellness will make up the majority of consumption. As a result, there will be less demand for today’s status brands.

Because both millennials and Gen Z’ers are tuned in to the protection of the environment, there will be increasing concern for social issues and rising awareness of social contribution, which will result in the greater desire for ethical products.

In parallel, technological advancements will usher in the rise of the internet of the senses. According to  Ericsson  Research, urban early adopters expect that we will be using all our senses online by 2030. The widespread use of wearables and Internet of Things devices, coupled with high-speed wireless internet, will allow consumers to use their minds, and the senses of smell, sight, taste, touch and sound for realistic experiences.  Elon Musk ‘s Neuralink is already piloting the implantation of minuscule computer chips in human brains.

With the expected maturation of the metaverse, consumers will have individual avatars that transact and engage in a virtual world. And with large amounts of data being generated, we could have around 600 zettabytes, about 10 times more than today.

Companies and brands will respond by becoming more data-driven. They will create social networking services and analyze big data and other data-driven platforms to provide accountability across the enterprise and support decision-making. Retailers will create digital twins that will provide services to consumers with no distinction between the real and cyber. Retailers will focus on the personal consumer or customer, rather than mass, by providing accurate personal recommendations. Brands will enable their supply chains to be carbon-neutral to prove legitimate procurement, production and delivery that protect the environment.

With the confluence of these trends, forecasts and artifacts, what effects will they have on the future of marketing research? Marketing research firms and professionals will heavily rely on augmented reality and virtual reality tools for product concept testing, early stage product feasibility analysis and understanding consumer behavior.

Artificial intelligence will be commonplace to automate tasks, derive insights from large amounts of data and provide interactions using natural-language discussions with the aid of technology. They will be able to handle not only big data but also microdata as insights will be derived from minute behaviors of consumers.

Due to the highly emotive nature of social media, marketing research firms and professionals will rely on social listening platforms and qualitative research methodologies to better understand customer complaints, ideas and buying behaviors.

They will combine the capabilities of real-time research and agile market research, e.g., real-time data showing when a customer is looking for a product and survey data to help prioritize marketing efforts. This will be enabled by technology to provide a comprehensive perspective of a consumer’s past, present and future habits at the rate at which they change.

Lastly, sustainability will be the unique selling position of marketing research firms. Sustainable practices aligned to brands and consumers will also have business and brand benefits.

*** The author is the founder and CEO of Hungry Workhorse, a digital and culture transformation consulting firm. He is a fellow at the  US-based Institute  for Digital Transformation and teaches strategic management in the MBA Program of  De La Salle University . The author may be emailed at [email protected].

Recent Posts

Future forward: advocating clean energy for a sustainable world.

Augusto D. Bengzon l August 23, 2024 l Business World At the 8th FINEX General Membership Meeting, Francis Giles B. Puno, president and chief operating officer

Dr. George S. Chua l August 22, 2024 l Manila Bulletin I know that many people looking for a job do not have the luxury

Ang Tagumpay At Kayamanan: Ang Hinaharap ni Carlos Yulo

Reynaldo C. Lugtu, Jr. l August 21, 2024 l Pilipino Mirror SI CARLOS Yulo, ang ­kauna-unahang ­Pili­pinong doble ­Olympic gold medalist, ay ­tiyak na ­nakatakda

Psychic income

Dr. Conchita L. Manabat l August 21, 2024 l Business Mirror “Wealth isn’t always measured in dollar signs. We each have time, talent and creativity,

Learning a lot about equity investing

Abelardo Cortez l August 20, 2024 l Manila Bulletin When you buy shares in a company, you become part owner of the company, and you

• Articles (711)
• Events (88)
• FINEX Digest (7)
• FINEX FOCUS (29)
• Gallery (71)
• President's Corner (11)
• Statements and Position Papers (12)
• Tax and Legal Updates (4)
• Uncategorized (8)
• August 2024  (25)
• July 2024  (31)
• June 2024  (28)
• May 2024  (32)
• April 2024  (28)
• March 2024  (31)
• February 2024  (28)
• January 2024  (30)
• December 2023  (25)
• November 2023  (29)
• October 2023  (38)
• September 2023  (29)
• August 2023  (31)
• July 2023  (26)
• June 2023  (38)
• May 2023  (39)
• April 2023  (27)
• March 2023  (36)
• February 2023  (36)
• January 2023  (26)
• December 2022  (23)
• November 2022  (25)
• October 2022  (26)
• September 2022  (24)
• August 2022  (26)
• July 2022  (25)
• June 2022  (27)
• May 2022  (27)
• April 2022  (18)
• March 2022  (31)
• February 2022  (11)
• January 2022  (17)
• December 2021  (7)
• November 2021  (26)
• October 2021  (5)
• September 2021  (4)
• August 2021  (1)
• July 2021  (5)
• June 2021  (2)
• May 2021  (1)
• April 2021  (1)
• March 2021  (1)
• February 2021  (1)
• January 2021  (1)

Financial Executives Institute of the Philippines

Roberto de Ocampo Center for Financial Excellence, Unit 1901, 19/F 139 Corporate Center, Valero St., Salcedo Village Makati City, National Capital Region, Philippines

Telephone: +63 2 8114052 / 8114189

2021 Copyright Financial Executives Institute of the Philippines

[email protected]

Market Research in the Philippines

The Philippines is one of the most important countries in Southeast Asia, the country has always been a confluence of East and West, as reflected in its varied cultural influences, languages, and economic ties. With a population pushing past the 100 million mark and an economy that’s shown consistent growth in the past decades, the Philippines presents an enticing prospect for businesses globally. 

But to make the most of these opportunities, it’s vital to undertake market research in the Philippines, given the nation’s unique socio-cultural dynamics and diverse regional markets.

Conducting Market Research in the Philippines and Its Importance

The Philippines comprises numerous ethnic groups, languages, and traditions – and the Philippine market is predominantly young. This demographic is digitally-savvy, making it essential for businesses to gauge their preferences and habits.

Furthermore, Filipino consumers, influenced by both Eastern and Western cultures, have unique buying behaviors. Delving deep into these patterns can guide product launches and marketing campaigns.

… And cities like Manila, Cebu, and Davao are experiencing swift urban growth. Grasping the dynamics of these urban centers can aid businesses in tailoring their strategies.

What Are the Benefits of Conducting Market Research in the Philippines?

Executing thorough market research in the Philippines offers an array of advantages for businesses aiming to establish or expand their footprint in this vibrant Southeast Asian market. These benefits include:

• Risk Mitigation: Awareness of local challenges, potential regulatory hurdles, and market dynamics helps businesses make informed decisions, thereby reducing the risks associated with entering a new market. By understanding Filipino consumer behaviors, companies can craft marketing campaigns that resonate more deeply, ensuring a higher ROI.

• Product Localization: The Philippines often requires product tweaks to meet local tastes and preferences. Market research facilitates this localization process. By understanding the local consumers’ values, preferences, and pain points, businesses can foster deeper relationships and loyalty.

• Informed Investment Decisions: Investors can assess the viability of various sectors, identify emerging industries, and determine potential returns based on comprehensive market insights. Insights derived from market research empower businesses with a clearer understanding of the competitive landscape, enabling them to identify gaps and seize opportunities.

• Future Growth Forecasting: By identifying trends and understanding the evolving market dynamics, businesses can anticipate future growth areas and adjust their strategies accordingly.

Key Industries in the Philippines

The Philippines boasts a dynamic economic landscape with several growing industries. These are some of the main industries to consider when conducting market research in the Philippines: 

• Business Process Outsourcing (BPO): The Philippines is one of the global leaders in the BPO sector, providing services ranging from customer support and back-office tasks to high-end services like analytics, software development, and financial advisory.

• Agriculture: As a tropical country, the Philippines has a strong agricultural sector, with major products including rice, sugarcane, coconuts, bananas, and pineapples. It’s one of the world’s top coconut oil producers according to market research in the Philippines.

• Tourism: With its pristine beaches, scenic landscapes, and rich history, tourism is a significant contributor to the Philippine economy. Popular destinations like Boracay, Palawan, and Cebu draw millions of international tourists yearly.

• Real Estate and Construction: The growth in the BPO sector and the increasing urbanization have fueled demand for residential and commercial properties, leading to a surge in the real estate and construction industries.

• Mining and Natural Resources: The Philippines is rich in mineral resources, with significant deposits of gold, nickel, copper, and chromite. However, this industry faces environmental and regulatory challenges that businesses can overcome with market research in the Philippines.

• Finance and Banking: With increasing financial inclusion, innovations like digital banking, and remittances from Overseas Filipino Workers, the finance and banking sector remains robust.

Main Tourist Attractions and Cities in the Philippines

When it comes to market research in the Philippines in the realm of tourism, it’s undeniable that the country has carved out a reputation as one of the world’s most desired travel destinations. Let’s explore some of the main tourist places that have put the Philippines on the global travel map:

• Boracay: Known for its powdery white-sand beaches and vibrant nightlife, Boracay is a tropical paradise for both relaxation and entertainment. After a brief closure for environmental rehabilitation, the island reopened with stricter regulations to ensure sustainable tourism.

• Palawan: Often regarded as the “Last Frontier” of the Philippines, Palawan offers breathtaking landscapes, from the turquoise waters of El Nido to the underground river in Puerto Princesa, a UNESCO World Heritage Site.

• Cebu: Beyond its urban allure, Cebu boasts historical sites, waterfalls, and white sand beaches. It’s also the gateway to neighboring attractions like the sardine run in Moalboal and the whale sharks of Oslob.

• Manila: The capital city presents a mix of the old and the new, with sites like Intramuros, Rizal Park, and contemporary malls and entertainment hubs.

• Vigan : A UNESCO World Heritage Site, Vigan is a testament to the Philippines’ colonial history, with well-preserved Spanish-era structures and cobblestone streets.

Benefits and Strengths in the Market

The Philippines has one of the largest global markets, with a growing middle class and one of Southeast Asia’s youngest populations. A high percentage of its people are under the age of 20. Approximately 90% of Filipinos are functionally literate. The robust consumer demand and impressive labor market support the country’s dynamic economy. The Philippines market shows its strength through the energy franchise and the transportation, infrastructure, ICT, and health industries.

Consumer Base

Filipinos tend to devote their money to products with which they are familiar. Because of this, they are a great market. Social media also serves as a significant influence on the consumer. This online activity serves as a connection. It’s the bridge between the Philippines and the outside world. This link is what the foreign market needs. Foreign influence and trends help to predict consumer behavior. Many consider The Philippines to be a melting pot. It consists of many cultures, races, and people. With such individuality, there is no weak consumer base for any sector or industry.

How The Philippines is a Gateway to Southeast Asia

The Philippines is a gateway to the East Asian Economies. The archipelago lies at the crossroads of Eastern and Western business. The name “gateway to Southeast Asia” is significant. It comes from the relationship the Philippines has with America. The Philippines is a critical entry point for over 400 million people in the ASEAN. It is also a gateway for international shipping and investments. A large number of people make their way through the Philippines each year. Thus, over 20 different airlines service the country. The Philippines benefit most from American and European businesses. These airlines support that trade.

Rule of Law

The Philippines is a rule-of-law country. Thus, there are laws put into place that every person, industry, and entity has to follow and respect. Yet, over recent years the country has not been upholding the duties accompanied by this. The Philippines does not seem to be doing much to enforce the laws of the land. It ranks near the bottom among other countries in the world regarding adherence to the rule of law. Because of this, some investors have backed away from coming to the Philippines to set up businesses.

Emerging Trends in Market Research in the Philippines

When delving into market research in the Philippines, it’s imperative to acknowledge the evolving dynamics and trends influencing the field in the country. Some of the most notable trends include:

• Digital Dominance: With the Philippines being one of the top countries in terms of social media usage, digital platforms have become crucial for market research in the Philippines. Online surveys, social media analytics, and web traffic insights offer a wealth of information about consumer behavior.

• Qualitative Online Research: Beyond traditional face-to-face focus groups, there’s a growing emphasis on online qualitative methods like virtual focus groups, online communities, and in-depth online interviews.

• Sustainability Insights: With rising awareness about environmental concerns, there’s growing interest in researching consumer attitudes towards sustainability, eco-friendly products, and corporate social responsibility.

• E-commerce Evaluation: The rise of online shopping platforms like Lazada, Shopee, and Zalora has shifted the attention toward studying e-commerce trends, consumer purchase patterns, and online buying behavior.

• Ethnographic Research: To delve deeper into the Filipino way of life, ethnographic studies, where researchers immerse themselves in the local culture, are gaining prominence.

What Are the Opportunities for Businesses?

Businesses that embrace the intricacies and opportunities presented by market research in the Philippines stand to gain significantly. Here are some of the compelling opportunities:

• Untapped Markets: Despite its growing economy, there are many niche markets in the Philippines that remain underserved. Market research in the Philippines can unveil these hidden opportunities, allowing businesses to introduce innovative products or services.

• Digital Transformation Insights: As the Philippines undergoes a digital revolution, businesses can study and adapt to the evolving digital consumption habits, preferences, and concerns of the local market.

• E-commerce Growth: As more Filipinos turn to online shopping, there’s a substantial opportunity for businesses to analyze e-commerce trends and optimize their online presence.

• Regional Specifics: Given the geographic spread of the Philippines, regional market research can lead to the identification of specific needs, preferences, and opportunities in different parts of the country.

• Innovation and Product Development: By identifying gaps in the market, businesses can drive innovation, creating products or services that cater to the unique demands of the Filipino population.

Challenges Faced by Businesses in the Philippines

While market research in the Philippines can unearth numerous opportunities, it’s also important to recognize the challenges that businesses might face:

• Bureaucracy and Regulation: The Philippines has been known for its bureaucratic processes which can sometimes be time-consuming for businesses, especially for those unfamiliar with the local regulatory landscape.

• Infrastructure Bottlenecks: Despite improvements, certain parts of the Philippines still grapple with infrastructural issues, impacting transportation, logistics, and connectivity.

• Cultural Diversity: Cultural and linguistic diversity, while an asset, can also be a challenge for businesses attempting to create a universally appealing product or message.

• Internet Connectivity: Even as digital transformation is on the rise, some regions still suffer from inconsistent or slow internet connectivity, which can hamper digital ventures.

• Consumer Price Sensitivity: The Filipino market, while vast, is also price-sensitive. Balancing quality with affordability is key to winning consumer trust.

• Skill Gaps: While the country has a young and educated workforce, there can be skill gaps in certain sectors, necessitating training and development initiatives.

Expand globally with confidence. Contact SIS International today!

Subscribe to our newsletter.

SIS International is a leading provider of Customer Insights, Market Research, Data Collection & Analysis, and Strategy Consulting.

Privacy Policy

Register for Focus Groups

Participate in Focus Groups

+1 917 536 0640

© 2024 SIS International Market Research

New Research Reveals How Brand Preferences in the Philippines has Shifted During the Pandemic

Qualtrics has released new research revealing how consumers’ preferences, behaviors, and expectations of the brands they engage with has shifted during the first 6 months of the pandemic in the Philippines

Building on research from May 2020, the study revealed that even though restrictions have changed the actions brands are taking continue to have a significant impact on consumers. Again, more than 95 per cent agreed that during a crisis brand actions impact trust - with a majority 88% of people agreeing the impact was major.

Similar to the earlier study, the drivers of brand trust are consistent. Not taking advantage of a crisis to maximise profits remains the most important (41%), followed by maintaining reasonable pricing (40%), and taking care of customers (34%) and employees (23%).

Where we start to see a shift is in communication preferences, and the messages people in the Philippines want to receive.

Updates into how brands are responding to the pandemic is joined by messages on safety and hygiene protocols as the top brand communications people want to receive right now. Information into products and services is down one place to the third most desired message, (50%), followed by sales and promotion emails (45%), and information on reward programs.

When it comes to the medium, while Facebook remains the most popular channel, people in the Philippines are increasingly choosing online media, email, and TV advertising for the preferred engagement platforms.

“Being able to identify, understand, and respond to rapidly changing expectations is business critical during the pandemic, and long after it. The fact that preferences toward the message and the medium have changed and yet the importance of actions remains hugely important reveals brands cannot afford to stand still in how they engage consumers. As we move forward through the pandemic preferences and attitudes will continue to shift. This is why it is  hugely important businesses use technology like Qualtrics to have an “always on pulse” of consumer sentiment and behaviour tracking. Insights delivered by Qualtrics help identify the lead indicators businesses need to design and deliver the brand communications and experiences people want, and which ultimately cultivate the trust needed to succeed,” said Lisa Khatri, Research and Brand Experience Lead for Qualtrics in APJ.

Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Market research on consumer products, commercial industries, demo...

• Consumer Lifestyle
• Country Briefing
• Country Report
• Future Demographics
• Strategy Briefing
• Alcoholic Drinks
• Apparel and Footwear
• Beauty and Personal Care
• Consumer Appliances
• Consumer Electronics
• Consumer Finance
• Consumer Foodservice
• Consumer Health
• Cooking Ingredients and Meals
• Dairy Products and Alternatives
• Digital Consumer (E-Commerce Goods and Services)
• Home and Garden
• Ingredients
• Luxury Goods
• Personal Accessories
• Soft Drinks
• Staple Foods
• Tissue and Hygiene
• Toys and Games
• Most Relevant
• Newest First
• Oldest First
• 10 Per Page
• 20 Per Page
• 50 Per Page

The Philippines Cities Review

Manila remains Philippines most economically active city, owing to its position in terms of population size, consumer expenditure, and labour productivity. Meanwhile, General Santos City holds the highest potential for future economic expansion,…

Beauty and Personal Care Packaging in the Philippines

Although folding cartons still remain the leading pack type in bath and shower, they are consistently losing share to flexible plastic in this category. This is because flexible plastic packaging is gaining popularity in bar soap, which dominates the…

PEST Analysis: The Philippines

Economic freedom is constrained by weak rule of law and regional tensions are on the rise, but state finances are stable. Despite moderation, the economy will outperform peers driven by solid tourism, but inflation remains relatively high, as do…

Sweet Spreads Packaging in the Philippines

In the Philippines, PET bottles are the most commonly used packaging for honey as they offer several advantages, including transparency, which allows consumers to easily see the honey’s colour and quality. In addition, PET bottles are lightweight and…

Sauces, Dips and Condiments Packaging in the Philippines

In the Philippines, aluminium/plastic pouches are commonly used for packaging pasta sauces due to their practicality and durability. They offer an effective barrier against light, moisture and oxygen, which helps preserve the freshness and flavour of…

Processed Meat and Seafood Packaging in the Philippines

Metals food cans remained the most popular choice for shelf stable seafood, ahead of glass jars and flexible plastic. Metal food cans have the benefit of preventing spillage and breakage during transportation and storage. As shelf stable seafood…

Processed Fruit and Vegetables Packaging in the Philippines

Frozen processed potatoes, the only frozen products with visible sales in the overall processed fruit and vegetables category, are packaged only in flexible plastic. This is because this pack type provides an airtight seal that protects the potatoes…

Plant-Based Dairy Packaging in the Philippines

Earlier in the review period, prior to the pandemic, plant-based milk – the only product in plant-based dairy currently with visible sales – had been seeing strong growth, especially the dominant product type of soy milk, as many Filipinos were…

Meals and Soups Packaging in the Philippines

Frozen pizza is popular in the Philippines for its convenience and versatility. With the fast-paced urban lifestyle and the increasing demand for quick meal solutions, frozen pizzas offer a convenient option for those looking to enjoy a hot and…

Dairy Packaging in the Philippines

Sales of yoghurt continued to record strong growth in the Philippines in 2023, boosted by the rising health-consciousness among the local population. Packaging in yoghurt in the Philippines is dominated by 80ml other plastic bottles. The choice of…

Confectionery Packaging in the Philippines

Flexible plastic continues to be the dominant pack type used in overall confectionery packaging. Flexible plastic is by far the most widely used pack type across chocolate confectionery, gum and sugar confectionery – and this applies to both imported…

Baby Food Packaging in the Philippines

Baby fruit juices are a key product area in other baby food and are increasingly popular among parents in helping fulfil the dietary needs of babies. Glass bottles, which are the main pack type for baby fruit juices, were recording positive growth in…

Wearable Electronics in the Philippines

The COVID-19 pandemic significantly impacted the health consciousness of Filipinos, leading to a surge in the adoption of wearable electronics that focus on health and wellness monitoring. These devices track vital health metrics such as heart rate,…

Portable Players in the Philippines

In general, sales of portable players have been primarily fuelled by the popularity of wireless speakers, which have remained unaffected by the rise of smartphones, unlike portable multimedia players and e-readers. In fact, the growth of wireless…

Mobile Phones in the Philippines

Mobile phones experienced a notable rebound in 2024 amid the rebound in the economy and weaker inflationary pressures with consumer and vendor confidence rising. Inflation peaked at the start of 2023 but began to slow down towards the end of the…

In-Car Entertainment in the Philippines

In 2024, in-car entertainment in the Philippines witnessed an uptick in consumer demand for advanced in-dash media players. In-car entertainment is important when driving, since locals often spend long periods driving and stuck in traffic. These…

Imaging Devices in the Philippines

Imaging devices in the Philippines experienced a huge decline in demand during the review period with this pattern continuing into 2024. Social media platforms like Instagram and TikTok have revolutionised the way consumers approach photography and…

Home Video in the Philippines

In the Philippines, LCD TVs continue to dominate volume sales in home video primarily due to their affordability compared to their OLED TV counterparts. The average price of an LCD TV is significantly lower, making it a more accessible option for a…

Home Audio and Cinema in the Philippines

Home audio and cinema in the Philippines is experiencing retail volume and current value sales decline in 2024. This trend can be attributed primarily to economic conditions and changing consumer preferences. Despite stronger GDP growth, there…

Headphones in the Philippines

True Wireless Stereo (TWS) earbuds in the Philippines has seen consistent volume growth, with a notable rise in the popularity of more affordable alternatives to premium brands. Brands such as Redmi, RealMe, and Moondrop have introduced…

Shifts in digital marketing

The pandemic has forced most companies, big and small, to pivot their businesses to digital by changing business models to cater to ecommerce and/or spending more in digital marketing. In fact, global digital advertising is the only form of media that saw growth in 2020 (3.2 percent year-on-year) according to a report from Dentsu. The Asia-Pacific region’s share grew to 55.7 percent for digital ad spending, higher than the global average of 48 percent and was the largest in terms of percentage across regions globally.

This year, digital media will account for 50 percent of global ad spend, expected to grow by 10.1 percent, further to the report. Social media is projected to see the fastest growth at 18.3 percent this year of all the digital channels analyzed, followed by paid search at 11 percent and online video at 10.8 percent. Consequently, marketers are expected to increase their investment in YouTube, Google, Instagram and TikTok this year, based on research of marketing intelligence firm, WARC.

Ad-free access

• Unlimited ad-free access to website articles
• Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

Upholding the highest standards of Marketing Research in the Philippines

Marketing and opinion research society of the philippines.

To create an outstanding climate of support and be the center of excellence for market, opinion, and social research and analytics organizations and practitioners to advance the value of research in decision-making.

As the premier marketing and opinion research organization in the Philippines, MORES commits to unite the MR industry by providing distinction among its members through innovative workshops and trainings, seamless network access and resource sharing among professional members, and the maintenance of the high standards and ethics in the conduct of marketing research. 

• Upgrade the research profession by promoting and ensuring that high standards are maintained by its members in the conduct of marketing and opinion research according to generally accepted scientific methods.
• Promote public understanding and appreciation of the nature and value of research as a management tool.  
• Formulate the Code of Ethics for members and to ensure observance of the Code’s provisions.
• Foster fellowship among practitioners respecting each other’s professionalism and recognizing that trade secrets are to be respected.  
• Serve as the focal point for the exchange of information and ideas.
• Encourage the development of new techniques and methodologies in marketing and/or opinion research.
• Serve as coordinating body to meet common problems and to act as spokesman of members whenever necessary.

40 Years in Championing Professional Marketing Research

MORES Practical Marketing Research Training 2024

We are excited to introduce our distinguished speakers for the upcoming

MORES' Practical Marketing Research Basic 2024 Training!

Join us on August 29 and 30, 2024, from 9:00 AM to 5:00 PM at ACE Hotel and Suites, Kapitolyo, Pasig City.

Don't miss this opportunity to learn from the best in the industry. Click the link to register  https://forms.gle/QE8tVqAa2oxZC3b37  or scan the QR code in the attached poster. For more information, please refer to the attached poster. Should you have any questions or concerns, feel free to contact us at [email protected] or 09451089627. Thank you and we look forward to seeing you there!

We are thrilled to invite you to join us for a face-to-face session of MORES' Practical Marketing Research (PMR) Basic Training on August 29 and 30, 2024, at ACE Hotel and Suites, Pasig City. SAVE THE DATE and learn from seasoned practitioners in the industry! To register, click the link:  https://forms.gle/QE8tVqAa2oxZC3b37  or scan the QR code in the attached poster. For more information, please refer to the attached poster. Should you have any questions or concerns, feel free to contact us at [email protected] or 09451089627. Thank you and we look forward to seeing you!

MORES Online Research Guideline Cascade

We invite you to attend the MORES Online Research Guideline Cascade on June 27, 2024, from 2:00 to 4:00 PM via Zoom.

Registration is now open! Please secure your spot by registering through this link: https://forms.gle/zcQD1NfdcdegDxoV6

*Please disregard if already registered

Please note that this event is exclusive to current registered MORES members only.

Should you have any queries or concerns, please do not hesitate to contact us at 

[email protected]  or 09451089627.

Thank you and we look forward to seeing you!

MORES 2nd General Membership Meeting

Mark your calendars for the upcoming MORES' 2nd General Membership Meeting (GMM) on June 20, 2024 (Thursday), from 2:00 to 4:00 P.M. at the Demoiselle Room, Marquis, BGC, Taguig City.

To secure your spot, please register using this link:

https://forms.gle/rEqsRPpojrguwtS19

Admission is FREE for ALL CURRENT MORES Members.

Non-members will be charged a minimal registration fee of Php 1,500.00.

For inquiries, please contact the Secretariat at  [email protected]  or 09451089627.

MORES Updated New Code of Ethics Briefing

Save the date for the MORES Updated Code of Ethics Briefing on June 6, 2024, from 2:00 to 4:00 PM via Zoom.

Registration is now open! Please secure your spot by registering through this link:    https://forms.gle/1xyMDSg5tsQ3oYA17

Thank you and we look forward to seeing you there!

MORES ASC Cascade: The New Code of Ethics

We invite you to attend the MORES' ASC Cascade: The New Code of Ethics on April 25, 2024, from 2:00 to 4:30 PM via Zoom.

Registration is now open! Please secure your spot by registering through this link: https://forms.gle/aoJ5qPTLMkuLbaxk6

Brace yourselves for an extraordinary journey into the future of insights and innovation at MORES Congress 2024!

We're thrilled to introduce our keynote speakers who will ignite your imagination and lead you into uncharted territories of knowledge:

Day 1: What's New: Reimagining Today's Research will feature the esteemed Ms. Bernadette Romulo-Puyat, Deputy Governor of the Central Bank of the Philippines!

Day 2: What's Next: Navigating Tomorrow's Needs will showcase the brilliance of Dr. Iris Tan, Chief of the UP Manila Medical Informatics Unit; Director, UP Manila Interactive Learning Center; Professor 12, UP College of Medicine.

Prepare to be inspired, enlightened, and propelled into the future like never before!

Secure your spot now at http://www.morescongress2024.com and join us on this epic journey.

Register now at http://www.morescongress2024.com

#MORES2024 #MarketInsights #ResearchReimagined

Slide title

Join us for an enlightening journey into academia's future with our stellar lineup of speakers at "Fostering Future Minds" on Day 3!

Session 1 caters primarily to educators, offering cutting-edge curriculum strategies and insights to empower teachers in shaping tomorrow's academic landscape.

Session 2 is open to both teachers and students, unlocking market-ready skills and providing valuable learning opportunities for all participants.

Secure your spot now at www.morescongress2024.com and be part of shaping tomorrow's academic landscape!

Step into the future with our incredible lineup of speakers at "Navigating Tomorrow," Day 2 of the congress!

From unraveling the AI-luminating horizon to exploring the future frontier of product experience, our sessions promise to be enlightening and inspiring.

Secure your spot today and register now at www.morescongress2024.com !

Introducing an exhilarating journey into the future of market research with our Day 1 program: Reimagining Today's Research!

Dive into cutting-edge topics and innovative strategies reshaping the industry landscape, and prepare for a transformative journey that will reshape the landscape of Market Research.

Join us from May 9-11, 2024, at Marquis Events Hall, Taguig, as we pave the way for the future of Market Research.

Stay tuned for more updates, and secure your spot now at http://www.morescongress2024.com.

MORES Congress 2024: National Insights and Market Research Congress

Join us for the MORES Congress 2024: National Insights and Market Research Congress, happening from May 9 to 11 at Marquis Events Place, BGC.

Experience three impactful days of industry insights, networking, and innovation!

Don't miss out on this immersive experience where tradition meets innovation.

Reserve your slot now at www.morescongress2024.com .

See you there!

#MORESCongress2024 #ResearchReimagined

Secure your slot with our Early Bird offer!

Registration is now open – dive into our lineup of expert speakers and insightful sessions. Don't miss out, reserve your spot today!

Join us for The National Insights and Market Research Congress and be inspired by the best in the business!

 May 9-11, 2024

 Marquis Events Place

Register now at

http://www.morescongress2024.com

A big thank you to our sponsors for their invaluable support in making this event possible!

Your contributions are instrumental in bringing our vision to life and creating an unforgettable experience for everyone involved. We deeply appreciate your partnership and generosity.

Join us by registering on our website and be part of this incredible event: http://www.morescongress2024.com

Get ready to be inspired and learn from our lineup of speakers for Day 3: Educating Tomorrow’s Researchers. Prepare for a day of enlightenment and join us as we delve into the latest trends and new approaches in market research. 

More speakers to be announced soon! 

May 9-11, 2024

Marquis Events Place

#MarketInsights

#ResearchReimagined

The excitement is ongoing as we reveal our esteemed lineup for Day 2: Navigating Tomorrow, representing the apex of innovation from leading companies across all industries.

These forward-thinking visionaries are poised to lead the path forward with their valuable insights.

We're thrilled to unveil the initial roster of industry experts for Day 1: Research Reimagined, hailing from top-tier corporations and companies. These visionaries are at the forefront of innovation and are ready to share their insights with you.

The wait is finally over—we're thrilled to announce the launch of our official #MORESSCongress2024 website!

Get ready to join us on a journey shaping the future of Market Research at the National Insights and Market Research Congress happening this May 9-11, 2024 at Marquis Events Hall, Taguig.

Prepare to be inspired by our incredible lineup of speakers from various industries, including Ipsos, Kantar ph, Metrixlab, Meltwater, Dooblo, UM Ph, NuWorks Interactive Labs, Ogilvy, Globe, and so much more!

Over three insightful and impactful days, industry pioneers, together with forward-thinking innovators, will emerge into a collaborative event designed to challenge traditional perceptions, explore uncharted territories, and reimagine the pivotal essence of how insights are garnered.

Don't miss out—register now at www.morescongress2024.com for early bird tickets!

#MORESCongress2024 #ResearchReimagined #MarketInsights

To our fellow and aspiring researchers, your voices have echoed, and we’ve answered the call!

Introducing the MORES Congress 2024, National Insight and Market Research Congress! Join us for three impactful days from May 9-11 at Marquis Events Place, BGC.

This immersive experience is crafted to bring together industry experts, thought leaders and the promising young minds of tomorrow. Seize the opportunity to be part of a dynamic community where tradition meets innovation.

We eagerly await your participation in this tapestry of excellence, save the date! See you!

We're slowly unraveling the details of our highly-anticipated event, and the first piece of the puzzle is here!

Can you guess where we’ll set the stage for our upcoming groundbreaking event?

Use #ResearchReimagined to connect with traditional and modern market researchers. 

Let's create a space for sharing experiences, networking, and fostering innovation in market research! 🚀 

Revealing SOON.

#MORESCongress2024 

Countdown Alert! We'll unravel hints about our event, fostering collaboration and knowledge exchange. 

📍 Event: MORES Congress 2024 📅 Date: May 9-11, 2024

Save the date as we pave the way for innovation in market research! 

#Countdown #MORES2024 #ResearchReimagined

Exciting News! Something groundbreaking is on the horizon. 

Save the date and get ready to unite, collaborate, and share industry knowledge like never before! 🌟

#MORES2024 #Teaser

Induction of 2024 MORES Board of Directors led by Senator Win Gatchalian

Congratulations to our new set of Officers!

Meet the NOMINEES for the 7 vacant seats on the

MORES BOARD for 2024.

MORES' 4th General Membership Meeting, Election and Christmas Party

Hello MORES members and friends! We hope you are all well and enjoying the busyness of the last quarter

Sending you another invite for our MORES GMM 4, an afternoon of learning and a night of thanksgiving / year end celebration for a successful year of collaboration and sharing of insights about the research industry. With great honor and pride, we are also introducing you our ROSTER OF SPEAKERS who will talk about ROLE OF EMOTIONS in their respective fields. We all know that consumers are not always rational individuals and their emotions act as a source of information in their decision-making. Emotions are key indicators not only of individual purchase and usage BUT also the likelihood of continuing on the customer journey from selection to brand loyalty and inspiring others to take that journey as well.

For the whole duration of the event, we will also be having our Election of the new set of MORES Board of Directors. 

For attendance confirmation/registration, please use this link https://forms.gle/3MXDQZsmoMLbeZ389

MORES' PMR Basic 2023

This year, MORES PMR is very glad to announce that the PMR Basic 2023 series will again be conducted face-to-face. This is to allow in-depth discussions and exchange which we feel is integral to the learning process. 

The course entitled "Grounding our Market Research" will be scheduled on November 9-10 at the ACE Hotel, Pasig City.  The course is designed to build stronger MR foundations particularly for our new practitioners. We will discuss market research tools, approaches and frameworks in order to allow and facilitate a more effective client-agency dialogue, particularly in drawing out business issues and decisions. 

The course rates will be as follows:

• Corporate Members - Php 11,200 (after 20% discount)
• Individual Members - Php 12,600 (after 10% discount)
• Regular Rate - Php 14,000

For more information/registration, please reach out to MORES Secretariat or register by clicking the poster or this link:  https://forms.gle/4Hut1wexnqSxSvH78

Click here to view the detailed schedule.

MORES' 3rd General Membership Meeting

Meet our speakers for our upcoming MORES 3rd General Membership Meeting on September 21 (Thursday) at 2:00-4:00pm via ZOOM . With the topic "From Talk to Action: Journey to Impactful Sustainability" our respectable guests shall talk about sustainability from different perspectives – government, corporate and market research. Plus, we will be showing clips from ESOMAR webinars with regional packaging insights and sustainability experts from Danone and Lazada Group. 

Let us make our campaign for sustainability truly impactful and meaningful. See you there!!!

Click the link to register:  https://forms.gle/zd5587ZkMs7arcTb9

MORES' PMR Advanced course: A move towards a SMARTER PERSPECTIVE

We are thrilled to announce the highly esteemed speakers who will be gracing the upcoming MORES PMR Advanced on

August 4, 2023 (Friday), from 9:00 am to 4:00 pm. The event will feature an exceptional lineup of experts who will inspire you.

To secure your spot, kindly register by clicking on the following link: https://forms.gle/8yoYERAaeBSMn4AA8 .

Don't miss out on this incredible opportunity to expand your knowledge and network with industry professionals. We anticipate an engaging and enlightening event that will leave you with valuable insights to enhance your professional journey.

Thank you for your continuous support, and we eagerly look forward to seeing you at the MORES PMR Advanced training!

 MORES' 2nd General Membership Meeting

We are delighted to share snapshots from our 2nd General Membership Meeting (GMM), last June 22 at Crowne Plaza in Ortigas.

Thank you all for coming!! Your presence and active engagement greatly contributed to the success of the event.

We look forward to seeing you on our 3rd GMM!

ESOMAR - Your invitation for the Amsterdam Congress and

 the Associations Leaders Summit

The ESOMAR (European Society for Opinion and Market Research) is inviting the MORES members to the upcoming ESOMAR Congress in Amsterdam, on September 10 - 13, 2023. They have lined up exciting sessions, workshops and panel discussions aimed at "charging up" the market research industry.

Here are some must-see presentations you won't want to miss:

• Making Relationships Count. Quantifying the human-centric factors driving business success, Jami Guthrie, Vice President, Consumer Insights at McDonald's, Manila Austin, PhD, VP, Global Head of Research Innovation at C Space, and Peter Fader, Professor of Marketing at The Wharton School.
• Self(Ish): Redefining Motherhood As A Transformational Journey, Not A Role, francky david, Global Consumer & Health Care Professional Insights Manager - Nestlé Nutrition at Nestlé, and Nathalie Coste, Founder of Lovebrands.
• Creating the Beauty Insights that Move Africa. AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent, Kambe Mwaba, Head of Evaluation Intelligence at L'Oréal Sub-Saharan Africa, and Christine Laurenssen, Business Director Africa at MDI (Mobile Digital Insights).
• Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale? A research framework for meta-analysis of video ads by combining machine learning and human encoding, Minh Nguyen, Senior Marketing Research Manager, Google Japan.

The ESOMAR Congress offers a unique opportunity to network and learn from industry experts. For more information, please visit their website through this link  https://rb.gy/ieog5 .

MORES' 2nd General Membership Meeting Invite

Join MORES' 2nd GMM on June 22, 2023 (Thursday), 2:00 to 4:00 P.M. at Crowne Plaza, Ortigas, Pasig City.

Please be advised that admission is FREE for ALL CURRENT MORES Members and a minimal registration fee of

Php 1,000.00 will be charged for non-members . 

NOTE: No cancellation, no refund once payment is received.

Should you have any questions or concerns, please do not hesitate to contact us.

Thank you and see you on June 22!

MORES' Community of Insighting (COI)

We are happy to announce the newest knowledge sharing venue created by MORES... MORES Community of Insighting (COI). Join the kick off session about D' GenZs on

Friday, May 19, 2023, 8 to 10am at McDonalds Emerald Avenue, Pasig City.

There are 25 limited slots only.

Click the link to register 

https://forms.gle/jcEWpgS9VJV7Q9Pi8

"Together, let's have a hearty breakfast for our mind and body."

MORES' 1st General Membership Meeting

Join MORES' 1st GMM on April 13, 2023 (Thursday), 2:00 to 4:00 P.M. at Crowne Plaza, Ortigas, Pasig City.

Please be advised that admission is FREE for ALL CURRENT MORES Members and a minimal registration fee of Php 500.00 will be charged for non-members. 

Induction of 2023 MORES Board of Directors led by PSA Usec. Dennis Mapa.

We are pleased to announce the 6 new members of the

2023 MORES Board of Directors

The COMELEC would like to thank everyone who attended the MORES GMM, Elections & Christmas Party,  those who voted remotely/in absentia, those who nominated proxies to ensure their votes would be counted, and the proxies who went out of their way to accommodate the request. The success of the election is all thanks to you! 

Let us all extend our Congratulations to the new board members, and we sincerely hope that you will continue to support MORES this 2023.

Happy Holidays everyone! 

Your COMELEC (Berna, Nonoy, Caloi, Mikee)

Meet the NOMINEES for the 6 vacant seats on the

MORES BOARD for 2023.

MORES' 4th GMM, Election and Christmas Party

Come to our MASKARADE 2022 Party on Thursday, December 1, 2022 at Tipsy Pig, Estancia from 4:00 to 8:00 pm.

As we unravel the season, we reveal stories from Aboitiz' Biz as Migs Ragudo brings us insights from the front room and Rhoel Racheta highlights machine learning from the back coming to the front. 

We reveal our 2023 MORES Board as we elect them to their post.

Come in your most creative mask and let us all have fun!

MORES PMR Basic 2022

We invite you to attend MORES' Practical Marketing Research Basic 2022 Training on August 25 and 26, 2022 via Zoom.

For queries or concerns about this event, please do not hesitate to contact us.

MORES Honorary Members

Let us welcome the MORES Honorary Members presented during the 2nd GMM last July 28, 2022.

MORES MetaView of Consumers and Shoppers in the P2Y

We would like to express our sincerest gratitude to our Data Partners who shared some pieces of their great work.

We hope for the continued support of everyone to various MORES activities.

MORES, the Marketing & Opinion Research Society of the Philippines, is the premier professional organization of marketing and opinion polling agencies, and market research practitioners in the Philippines. We have always resolved to uphold the highest professional standards in delivering the most precise and representative feedback and insights decision makers and stakeholders require for either making informed decisions or reflecting on prevailing public opinion.                             

MORES supports companies who deliver results with consistency and reliability. Companies such as SWS and Pulse Asia have shown its commitment to use scientific methods to provide public opinion representative of ANY population of interest. 

Surveys nowadays cannot only be good. It has to be excellent. That is why we at MORES stand by the professional pollsters that have provided customers and the critical public a solid track record in delivering consistent and unbiased research, but also transparency and persistency in communicating these results in the best possible way. 

We believe our stakeholders have gained a much better appreciation of the stakes behind public opinion not just on horse race predictions but on public issues as well.     

In celebration of the upcoming International Market Research Day (IMRD), we will have our 1st GMM on May 5, 2022 from 2pm to 4pm with the theme “Sustainability in Market Research”.

Practical Marketing Research (PMR) Level 2 - Part 1

MORES' Online Research Position Statement

2nd General Membership Meeting Meeting link and codes will be sent to those who pre-registered. See you all there!

International Market Research Day

We hope you joined the event to celebrate the 

2020 International Market Research Day!  

1st General Membership Meeting Members and non-members are all invited to attend. Presentation of Corporate Membership package, 1SEC and other developments are to be discussed. See you all there!

1SEC Project

Data Privacy

Practical Marketing Research

Esomar statement, get the latest mores news, about mores.

MORES  is the premier professional organization of marketing and opinion polling agencies, and market research practitioners in the Philippines. 

Contact MORES 

Marketing and Opinion Research Society of the Phils.

• Media ›
• TV, Video & Film

Media in the Philippines - statistics & facts

Evolving tv landscape, digital exodus, key insights.

Detailed statistics

Information and communication sector value added Philippines 2018-2023

Revenue of the media industry in the Philippines 2020-2029

Digital ad spend share SEA 2022, by country

Editor’s Picks Current statistics on this topic

Number of TV stations Philippines in 2020, by region

Digital media market revenue in the Philippines 2023, by segment

Advertising

Ad spending distribution in the Philippines in 2023, by media

Further recommended statistics

• Premium Statistic Revenue of the global entertainment and media market 2019-2028
• Premium Statistic Information and communication sector value added Philippines 2018-2023
• Premium Statistic GVA of printing and reproduction of recorded media Philippines 2008-2023
• Premium Statistic Revenue of the media industry in the Philippines 2020-2029
• Premium Statistic Ad spending distribution in the Philippines in 2023, by media
• Premium Statistic Weekly offline use of TV, radio, and print news outlets Philippines 2024, by brand

Revenue of the global entertainment and media market 2019-2028

Value of the entertainment and media market worldwide from 2019 to 2028 (in trillion U.S. dollars)

Gross value added generated from the information and communication industry in the Philippines from 2018 to 2023 (in billion Philippine pesos)

GVA of printing and reproduction of recorded media Philippines 2008-2023

Gross value added generated from printing and reproduction of recorded media in the Philippines from 2008 to 2023 (in billion Philippine pesos)

Revenue of the media market in the Philippines from 2020 to 2029 (in million U.S. dollars)

Distribution of advertising spending in the Philippines in 2023, by media

Weekly offline use of TV, radio, and print news outlets Philippines 2024, by brand

Weekly offline use of television, radio, and print news outlets in the Philippines in 2024, by brand

• Premium Statistic Number of TV stations Philippines in 2020, by region
• Basic Statistic Number of CATV stations Philippines 2019, by region
• Basic Statistic Number of AM radio stations Philippines 2020, by region
• Basic Statistic Number of FM radio stations Philippines 2020, by region

Number of TV broadcasting stations in the Philippines in 2020, by region

Number of CATV stations Philippines 2019, by region

Number of CATV stations in the Philippines in 2019, by region

Number of AM radio stations Philippines 2020, by region

Number of AM radio stations in the Philippines in 2020, by region

Number of FM radio stations Philippines 2020, by region

Number of FM radio stations in the Philippines in 2020, by region

Digital media

• Premium Statistic GMV of online media Philippines 2019-2030
• Premium Statistic Estimated online advertising expenditure Philippines 2023, by subcategory
• Premium Statistic Revenue of the digital media industry in the Philippines 2017-2027
• Premium Statistic Digital media market revenue in the Philippines 2023, by segment
• Premium Statistic Revenue of the music streaming industry in the Philippines 2017-2027
• Premium Statistic Number of users of music streaming in the Philippines 2017-2027
• Premium Statistic Daily time spent using various media and devices Philippines Q3 2023, by activity

GMV of online media Philippines 2019-2030

Gross merchandise value of online media in the Philippines in 2019, 2021, and 2022, with forecasts for 2023, 2025, and 2030 (in billion U.S. dollars)

Estimated online advertising expenditure Philippines 2023, by subcategory

Estimated value of the digital advertising expenditure in the Philippines in 2023, by subcategory (in million U.S. dollars)

Revenue of the digital media industry in the Philippines 2017-2027

Revenue of the digital media market in the Philippines from 2017 to 2027 (in million U.S. dollars)

Revenue of the digital media market in the Philippines in 2023, by segment (in million U.S. dollars)

Revenue of the music streaming industry in the Philippines 2017-2027

Revenue of the music streaming market in the Philippines from 2017 to 2027 (in million U.S. dollars)

Number of users of music streaming in the Philippines 2017-2027

Number of users of music streaming in the Philippines from 2017 to 2027 (in millions)

Daily time spent using various media and devices Philippines Q3 2023, by activity

Average daily time spent using various media and devices in the Philippines as of 3rd quarter 2023, by activity (in hours)

Social media

• Basic Statistic Number of social network users Philippines 2017-2029
• Premium Statistic Social media platforms market share Philippines 2023, by type
• Premium Statistic Most used social media platforms Philippines Q3 2023
• Basic Statistic Number of users of Facebook advertising Philippines 2020-2029
• Premium Statistic Meta's advertising audience Philippines 2024, by age and gender

Number of social network users Philippines 2017-2029

Number of social media users in the Philippines from 2017 to 2029 (in millions)

Social media platforms market share Philippines 2023, by type

Market share of social media platforms in the Philippines in 2023, by type

Most used social media platforms Philippines Q3 2023

Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2023

Number of users of Facebook advertising Philippines 2020-2029

Number of users of Facebook advertising in the Philippines from 2020 to 2029 (in millions)

Meta's advertising audience Philippines 2024, by age and gender

Share of advertising audience of Meta platforms in the Philippines as of January 2024, by age and gender

Video streaming

• Premium Statistic Breakdown of video consumers in Philippines 2020, by age group and platform
• Premium Statistic Leading service platforms for viewing video content on weekdays Philippines 2020
• Premium Statistic Leading service platforms for viewing video content on weekends Philippines 2020
• Premium Statistic Preferred fee types for video streaming services Philippines 2020

Breakdown of video consumers in Philippines 2020, by age group and platform

Share of video content viewers in the Philippines as of October 2020, by age group and platform

Leading service platforms for viewing video content on weekdays Philippines 2020

Leading service platforms used to view video content on weekdays in the Philippines as of October 2020

Leading service platforms for viewing video content on weekends Philippines 2020

Leading service platforms used to view video content on weekends in the Philippines as of October 2020

Preferred fee types for video streaming services Philippines 2020

Preferred fee types for video streaming services among people watching video content in the Philippines as of October 2020

News consumption

• Premium Statistic Sources of news Philippines 2024, by channel
• Basic Statistic Trust in news outlets Philippines 2024, by brand
• Premium Statistic Weekly news reach of online media channels Philippines 2024
• Premium Statistic Leading devices for online news Philippines 2024
• Premium Statistic Most used social media channels as news source Philippines 2024

Sources of news Philippines 2024, by channel

Sources of news in the Philippines in 2024, by channel

Trust in news outlets Philippines 2024, by brand

Most trusted news outlets in the Philippines in 2024

Weekly news reach of online media channels Philippines 2024

Weekly news reach of online media channels in the Philippines in 2024

Leading devices for online news Philippines 2024

Leading devices for accessing online news in the Philippines in 2024

Most used social media channels as news source Philippines 2024

Leading social media and messaging platforms for consuming news in the Philippines in 2024

Marketplayers

• Premium Statistic Revenue of GMA Network Philippines FY 2014- FY 2023
• Premium Statistic Assets of GMA Network Philippines FY 2014-FY 2023
• Premium Statistic Net income of ABS-CBN Philippines 2014 -2020
• Premium Statistic Consolidated revenue of ABS CBN in the Philippines 2014 -2020
• Premium Statistic Revenue of Manila Broadcasting Company FY 2019-FY 2023
• Premium Statistic Revenue of Manila Bulletin FY 2019-FY 2023

Revenue of GMA Network Philippines FY 2014- FY 2023

Revenue of GMA Network in the Philippines from fiscal year 2014 to 2023(in billion Philippine pesos)

Assets of GMA Network Philippines FY 2014-FY 2023

Total assets of GMA Network in the Philippines from fiscal year 2014 to 2023 (in billion Philippine pesos)

Net income of ABS-CBN Philippines 2014 -2020

Net income of ABS-CBN in the Philippines from 2014 to 2020 (in billion Philippine pesos)

Consolidated revenue of ABS CBN in the Philippines 2014 -2020

Consolidated revenue of ABS CBN in the Philippines from 2014 to 2020 (in billion Philippine pesos)

Revenue of Manila Broadcasting Company FY 2019-FY 2023

Gross revenue of the Manila Broadcasting Company from financial year 2019 to 2023 (in million Philippine pesos)

Revenue of Manila Bulletin FY 2019-FY 2023

Gross revenue of the Manila Bulletin Publishing Corporation from financial year 2019 to 2023 (in million Philippine pesos)

Further reports

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy .

PH social media craze: 77% of Filipinos more engaging online than in real life

INQUIRER FILE PHOTO/DANIELLA MARIE AGACER

MANILA, Philippines—As the COVID-19 crisis restricted most activities in the last two years, socializing online has taken off, especially in the Philippines, where 77 percent of the population has become more engaging online than in real life.

Telenor Asia, an international telecommunications company, said this on Tuesday (Jan. 31) as it released the findings of its study, Digital Lives Decoded, that surveyed 8,000 consumers across eight markets in South and Southeast Asia.

Based on the results of the study, socializing online has “strengthened connections between people,” stressing that overall, 66 percent of respondents engage more online than in real life.

GRAPHIC Ed Lustan

Filipino consumers are the “most virtually social” at 77 percent. Next are respondents from Indonesia (75 percent), Bangladesh (74 percent), Vietnam (71 percent), Pakistan (66 percent), Malaysia (60 percent), and Thailand (56 percent).

As pointed out by Jørgen C. Arentz Rostrup, head of Telenor Asia, some of the habits formed in the over two years of the COVID-19 crisis “are becoming hard-wired in the way we live our lives today.”

READ: Filipinos remain most active internet, social media users globally — study

“Younger generations tend to spend more time socializing online, but Baby Boomers (people who were born after World War II) say that mobile technology is helping them feel more connected to their loved ones,” he said.

This, as 55 percent of the respondents said mobile technology is helping them feel more connected to people they know, with Thailand topping the list at 63 percent, followed by Bangladesh (61 percent), and the Philippines (58 percent).

When it comes to respondents saying that they regularly meet new people online, Thailand is still first on the list with 66 percent, while the Philippines is second to the last with 39 percent.

Downtime mostly spent on phones

Telenor Asia said in previous reports, “we have seen the role mobile connectivity has played in helping people supercharge their careers and earning potential as well as how it improves daily life.”

However, as the pandemic started taking a heavy toll on people’s lives in 2020, nine in 10 respondents are more dependent on their mobile phones for leisure now than two years ago.

RELATED STORY: Survey: Filipinos connected to social media almost 4 hours daily

It stressed that almost half—47 percent—said their reliance has increased significantly, while 42 percent said it somewhat increased. Only 10 percent said their dependence on mobiles did not change.

Based on the results of the study, consumers from Bangladesh have the highest reliance at 62 percent, followed by Thailand (58 percent), Vietnam (50 percent) and Pakistan (48 percent).

At least 47 percent of respondents from the Philippines said their dependence on their mobile phones for downtime activities have significantly increased, while 42 percent said it somewhat increased. Some 11 percent said there was no change.

Telenor Asia pointed out that one of the key reasons for this is socializing online because for a lot of people, this was the only way to stay connected with loved ones when the health crisis brought the world to a standstill.

But it stressed that while social media have become the mainstay of people’s downtime, “it is not the only use of their mobile phones as respondents are increasingly looking to their  devices for personal upskilling (sic) and development.”

This, as 40 percent said they use mobile phones to tap into learning and educational applications or websites, with women and younger generations most likely to experience the benefits.

Telenor Asia said some 82 percent believe that these learning opportunities “positively impact their quality of life,” which is reflected by 45 percent of respondents who spend at least an hour a day listening to podcasts.

Filipinos spend most time on social media

According to the international telecommunications company, Filipinos take the most time engaging in social media using mobile phones, with 23 percent of consumers, which is the highest in the region, spending more than seven hours a day.

Trailing the Philippines is Thailand, with 19 percent of consumers spending seven hours a day. Next are Indonesia (13 percent), Bangladesh (12 percent), Pakistan (12 percent), Malaysia (8 percent), Singapore (6 percent), and Vietnam (5 percent).

The Philippines, meanwhile, is second to Indonesia when it comes to the percentage of respondents who spend three to six hours a day engaging online—39 percent against 43 percent.

Some 38 percent of consumers each in Pakistan, Malaysia and Thailand likewise spend three to six hours a day, Telenor Asia said, stressing that out of the overall 36 percent, most are millennials and Gen Z at 39 percent and 36 percent, respectively.

Based on results of the study, only 12 percent of consumers in the Philippines spend less than an hour engaging in social media using mobile phones, the second lowest in the region, next to Thailand’s 8 percent.

Looking back, the Digital 2022 report of social media management firm Hootsuite and creative agency We Are Social stated that on average, internet users aged 16 to 64 all over the world spend an average of six hours and 58 minutes using the internet each day.

READ: Social media, internet craze keep PH on top 2 of world list

Then based on the findings, internet users in the Philippines in the same age range spent an average of 10 hours and 27 minutes connected to the internet each day last year.

The figure was lower compared to the 2021 data which found that Filipinos spent an average of 10 hours and 56 minutes connected to the internet, making it then the top country that has the most active internet users all over the world.

What to expect in next 2 years

Telenor Asia said “all generations expect to increase time spent on social media in the next two years,” especially on social media, alternative investments, and online social gaming.

RELATED STORY: PH is world leader in social media usage

It said 80 percent of consumers each in the Philippines, Vietnam and Indonesia will spend more time on their mobile phones to engage with people through social media. Next were Thailand (77 percent) and Bangladesh (75 percent).

When it comes to online social gaming, 46 percent of respondents from the Philippines said they will spend more time on their mobile phones for this purpose, Telenor Asia said. Thailand topped the list with 62 percent.

At least 56 percent of Filipino consumers, meanwhile, will dedicate more time for alternative investments, next to Thailand, where 57 percent will use their mobile phones more often to invest.

“Contrary to widely-held beliefs, mobile phones do not detract us from having social lives. In fact, people point to the positive impact of mobile phones on their lives,” the telecommunications company said.

This, as 93 percent said mobile phones improve their lives, 82 percent stated that it enables greater connectivity with friends, family, and colleagues, and 57 percent said it is a source of personal entertainment.

“Modern mobile phone users have grown up with social media, therefore it should be no surprise that many of our apps and habits are inherently bound to social usage,” Telenor Asia said.

It stressed that people are using mobile technology to connect more with loved ones, keeping open the channels of communication even when they cannot physically be together.

“As Asia steadily becomes a more urban society with younger generations moving away from their more rural homes, this is a trend that will help bind families and friends together.”

Challenges ahead

But as more people are expected to stay on social media, Rostrup said “this growth comes with even higher expectations of mobile operators as people seek more dependable, faster mobile networks.”

“The trends from this Digital Lives Decoded study highlight the opportunity for operators to expand beyond the traditional towards new capabilities and services, becoming not only an enabler of the technology but also a partner in the virtual world,” according to Rostrup.

Likewise, as Filipino consumers were said to be the most “virtually social,” calls for the government and telecommunications companies to strengthen cybersecurity have become more relevant than ever.

This, as a study from e-security firm Kaspersky urged the Philippine government to take “a more active stance in prioritizing cybersecurity against the backdrop of constantly evolving cyber threats.”

Subscribe to our daily newsletter

While Kaspersky stressed that data leaks in Singapore and Australia are by far the largest when looking at the weighted gross domestic amounts of orders, the Philippines has one of the highest counts of dark web advertisements that are indicating an attack executed.

READ: PH cybercrime vulnerability among highest, says cybersecurity firm

An attack executed, it said, is the initial access broker activity on the dark web, which is an overlay network, where insiders sell access to a network, and malware logs with domain credentials.

RELATED STORY: SWS: 45% of Filipino adults use internet; 1 in 4 read news through Facebook

Disclaimer: comments do not represent the views of inquirer.net. we reserve the right to exclude comments which are inconsistent with our editorial standards. full disclaimer, © copyright 1997-2024 inquirer.net | all rights reserved.

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy .

Fragile but unbroken, Afghan glassblowers refuse to quit

August 23, 2024.

August 26, 2024

August 25, 2024

August 24, 2024

India's green energy wind drive hits desert herders hard

Canada rail employees ordered back to work, asian markets boosted by fed chief's rate cut talk, french authorities arrest telegram ceo pavel durov at a paris airport, cheaper fuel prices set on tuesday, aug 27, local milk producers thirsty for gov’t support, experts meet as final global plastic treaty talks near, economists push back on harris price gouging plan, thunberg joins protest at norway gas plant, s&p downgrades kenya credit rating citing tax hike u-turn, go negosyo holds entrepreneurship roadshow, us existing home sales rise in july, ending downward trend, remolona gets ‘a-’ in global central bankers’ report card, imminent rate cuts spur demand for gov’t securities, el niño-la niña duo setting up ph for weak palay yield.

Subscribe to our daily newsletter

SMC finalizing design for Pasig River Expressway

2024-08-26 02:04:00, biz buzz: gordon ramsay bar & grill reservations pouring in, 2024-08-26 02:08:00, world’s second largest diamond found in botswana, 2024-08-23 09:40:36, metro pacific eyes to add 2 more hospitals to network, 2024-08-26 02:05:00, fed hints set psei for rough ride this week, 2024-08-26 02:03:00, biz buzz: gordon ramsay bar & grill reservations pouring in, biz buzz: from pogo to polo, biz buzz: war over parking, thrive in eco-luxury at foressa mountain town, camella, a brand built on a foundation of life-long dreams, beautiful destinations that captivate discerning travelers, one financial center to rise as manila chinatown’s first and only grade-a office tower, taste the bold flavors of the north at hann resorts, warning: overlooking this secret drill could destroy your business, why digitization is critical for ph customs to stay globally competitive, ford to shift ev strategy by building new lower-cost pickups, bmw recalling more than 720,000 vehicles due to water pump issue, ford recalls 85,000 suvs due to engine fire concerns, retirement spending is a u-shaped curve. here’s how to maximize it, gcash adopts stricter kyc process to beat vote buying, sec orders closure of 5 online lenders, © copyright 1997-2024 inquirer.net.

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.

• English Language Editing
• Academic translation
• Manuscript Formatting
• Similarity Review Report
• Our Partners

Journal of Business and Management Studies

Article contents

The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

Digital marketing is arguably one of the preeminent marketing strategies utilized by today's vast number of businesses and companies. This strategy offers tools that enable them to promote their products to a much larger audience as it encompasses geographical boundaries. Also, it can build better relationships with customers since the content is customized to their liking. In the current study, the researchers aimed to determine how digital marketing affects the consumer behavior of Filipinos, specifically customer engagement and purchase intention. The following hypotheses were formulated: (H1) Social Media has a significant impact on Customer Engagement. (H2) Social media has a significant impact on purchase intention. (H3) Email marketing has a significant impact on customer engagement. (H4) Email marketing has a significant impact on purchase intention. (H5) Customer Engagement has a significant impact on purchase intention. A total of 334 respondents were surveyed online, and data was analyzed through the SPSS software. By the end of the research, it was found that digital marketing strategies, specifically social media marketing and email marketing, effectively generate purchase intention from Filipino consumers. This is aided by the customer engagement triggered by the advertisements presented on Facebook and their email. The researchers recommend further research on the topic but to branch out to other strategies and tactics of digital marketing since the current study focused solely on Facebook and email.

Article information

Volume (issue), https://doi.org/10.32996/jbms.2022.4.2.29.

Copyright (c) 2022 Journal of Business and Management Studies

Open access

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License .

How to Cite

Find out more

About Al-Kindi

Further Information

Our partners

Propose a special issue

All journals

Publication ethics

Article processing charges

Keep up to date

Copyright © 2024 Al-Kindi Center for Research and Development 3 Dryden Avenue, W7 1ES, Hanwell, London, UK | Registered in England & Wales No. 13110099

Articles on Philippines

Displaying 1 - 20 of 123 articles.

Manila is reeling after a super typhoon. We must prepare fast-growing megacities for worsening disasters

Emily Nabong , University of Sydney and Aaron Opdyke , University of Sydney

Extreme heatwaves in south and south-east Asia are a sign of things to come

Neven S. Fučkar , University of Oxford

Chinese nationalist groups are launching cyber-attacks – often against the wishes of the government

Lewis Eves , University of Sheffield

War games risk stirring up troubled waters as Philippines − emboldened by US − squares up to Beijing at sea

Fred H. Lawson , Northeastern University

Japan’s diplomatic charm offensive in US aims to keep Washington in committed relationship

Mary M. McCarthy , Drake University

Once enemies, Japan and US strengthen their alliance – and it goes beyond AUKUS

Craig Mark , Temple University

What we don’t understand about China’s actions and ambitions in the South China Sea

Edward Sing Yue Chan , Australian National University

Doing laundry by hand sheds just as many microfibres as machine washing – new research

Deirdre McKay , Keele University ; Kelly Sheridan , Northumbria University, Newcastle , and Thomas Stanton , Loughborough University

As Australia strengthens its ties with the Philippines, it’s wading even further into the dangerous South China Sea

Noel Morada , The University of Queensland

Vatican centralizes investigations on claims of Virgin Mary apparitions – but local Catholics have always had a say

Deirdre de la Cruz , University of Michigan

The US is about to blow up a fake warship in the South China Sea – but naval rivalry with Beijing is very real and growing

Krista Wiegand , University of Tennessee

South Africa is exporting more food. But it needs to find new growth frontiers

Wandile Sihlobo , Stellenbosch University

Philippines sides with US amid rising regional tensions between Beijing and Washington

Tom Smith , University of Portsmouth and Ann Bajo , University of Portsmouth

When Filipino parents in the US encourage their children to talk about their feelings and promote cultural pride, their children’s mental health improves

Joyce Javier , University of Southern California

Marcos junior is the latest beneficiary of ‘bloodlines’ in Southeast Asian politics

James Chin , University of Tasmania

Philippines: the challenges ahead for the new president Marcos

Tom Smith , University of Portsmouth

A member of the Marcos family is returning to power – here’s what it means for democracy in the Philippines

Adrian De Leon , USC Dornsife College of Letters, Arts and Sciences

Philippines election: how the Marcos clan might be heading back to power

TikTok is propagandists’ new tool to win elections in Southeast Asia

Nuurrianti Jalli , Northern State University

Russia’s war on Ukraine is driving up wheat prices and threatens global supplies of bread, meat and eggs

David Ubilava , University of Sydney

Related Topics

• Climate change
• Global perspectives
• Human rights
• Rodrigo Duterte
• South China Sea
• South-east Asia

Top contributors

Associate Professor in International Relations & Academic Director of the Royal Air Force College Cranwell, University of Portsmouth

Assistant professor, University of Amsterdam

Assistant researcher, University of Sydney

Research Fellow, Democracy and Citizen Engagement, Centre for Deliberative Democracy and Global Governance, University of Canberra

Research Fellow, University of Exeter, University of Exeter

University Lecturer in International Relations, University of Nottingham

Professor of Sustainable Development, Keele University

Research Fellow – Informal Urbanism (InfUr-) Hub, The University of Melbourne

Associate Professor, Centre for Deliberative Democracy and Global Governance, University of Canberra

Associate professor, University of St Andrews

Professor, Australian National Centre for Ocean Resources and Security (ANCORS), University of Wollongong

Research Associate, Transnational Organised Crime at Sea, University of Bristol

Associate Professor, Cultural and Social Analysis, Western Sydney University

Professor of Politics & Head of the Department of Asian and International Studies, City University of Hong Kong

Adjunct Professor, Roosevelt Public Policy Institute at Hunter College, City University of New York

• X (Twitter)
• Unfollow topic Follow topic

Top Marketing Research Companies in the Philippines

Below is a list of all marketing research companies in the Philippines.

Search Results

More Filters

Loading filters...