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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Prize-Winning Thesis and Dissertation Examples

Published on September 9, 2022 by Tegan George . Revised on July 18, 2023.

It can be difficult to know where to start when writing your thesis or dissertation . One way to come up with some ideas or maybe even combat writer’s block is to check out previous work done by other students on a similar thesis or dissertation topic to yours.

This article collects a list of undergraduate, master’s, and PhD theses and dissertations that have won prizes for their high-quality research.

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Table of contents

Award-winning undergraduate theses, award-winning master’s theses, award-winning ph.d. dissertations, other interesting articles.

University : University of Pennsylvania Faculty : History Author : Suchait Kahlon Award : 2021 Hilary Conroy Prize for Best Honors Thesis in World History Title : “Abolition, Africans, and Abstraction: the Influence of the “Noble Savage” on British and French Antislavery Thought, 1787-1807”

University : Columbia University Faculty : History Author : Julien Saint Reiman Award : 2018 Charles A. Beard Senior Thesis Prize Title : “A Starving Man Helping Another Starving Man”: UNRRA, India, and the Genesis of Global Relief, 1943-1947

University: University College London Faculty: Geography Author: Anna Knowles-Smith Award:  2017 Royal Geographical Society Undergraduate Dissertation Prize Title:  Refugees and theatre: an exploration of the basis of self-representation

University: University of Washington Faculty:  Computer Science & Engineering Author: Nick J. Martindell Award: 2014 Best Senior Thesis Award Title:  DCDN: Distributed content delivery for the modern web

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University:  University of Edinburgh Faculty:  Informatics Author:  Christopher Sipola Award:  2018 Social Responsibility & Sustainability Dissertation Prize Title:  Summarizing electricity usage with a neural network

University:  University of Ottawa Faculty:  Education Author:  Matthew Brillinger Award:  2017 Commission on Graduate Studies in the Humanities Prize Title:  Educational Park Planning in Berkeley, California, 1965-1968

University:  University of Ottawa Faculty: Social Sciences Author:  Heather Martin Award:  2015 Joseph De Koninck Prize Title:  An Analysis of Sexual Assault Support Services for Women who have a Developmental Disability

University : University of Ottawa Faculty : Physics Author : Guillaume Thekkadath Award : 2017 Commission on Graduate Studies in the Sciences Prize Title : Joint measurements of complementary properties of quantum systems

University:  London School of Economics Faculty: International Development Author: Lajos Kossuth Award:  2016 Winner of the Prize for Best Overall Performance Title:  Shiny Happy People: A study of the effects income relative to a reference group exerts on life satisfaction

University : Stanford University Faculty : English Author : Nathan Wainstein Award : 2021 Alden Prize Title : “Unformed Art: Bad Writing in the Modernist Novel”

University : University of Massachusetts at Amherst Faculty : Molecular and Cellular Biology Author : Nils Pilotte Award : 2021 Byron Prize for Best Ph.D. Dissertation Title : “Improved Molecular Diagnostics for Soil-Transmitted Molecular Diagnostics for Soil-Transmitted Helminths”

University:  Utrecht University Faculty:  Linguistics Author:  Hans Rutger Bosker Award: 2014 AVT/Anéla Dissertation Prize Title:  The processing and evaluation of fluency in native and non-native speech

University: California Institute of Technology Faculty: Physics Author: Michael P. Mendenhall Award: 2015 Dissertation Award in Nuclear Physics Title: Measurement of the neutron beta decay asymmetry using ultracold neutrons

University:  Stanford University Faculty: Management Science and Engineering Author:  Shayan O. Gharan Award:  Doctoral Dissertation Award 2013 Title:   New Rounding Techniques for the Design and Analysis of Approximation Algorithms

University: University of Minnesota Faculty: Chemical Engineering Author: Eric A. Vandre Award:  2014 Andreas Acrivos Dissertation Award in Fluid Dynamics Title: Onset of Dynamics Wetting Failure: The Mechanics of High-speed Fluid Displacement

University: Erasmus University Rotterdam Faculty: Marketing Author: Ezgi Akpinar Award: McKinsey Marketing Dissertation Award 2014 Title: Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

University: University of Washington Faculty: Computer Science & Engineering Author: Keith N. Snavely Award:  2009 Doctoral Dissertation Award Title: Scene Reconstruction and Visualization from Internet Photo Collections

University:  University of Ottawa Faculty:  Social Work Author:  Susannah Taylor Award: 2018 Joseph De Koninck Prize Title:  Effacing and Obscuring Autonomy: the Effects of Structural Violence on the Transition to Adulthood of Street Involved Youth

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How to Write a Master's Thesis: A Guide to Planning Your Thesis, Pursuing It, and Avoiding Pitfalls

#scribendiinc

Part 1: Initial Considerations

Who needs to write a master’s thesis.

Thesis writing is one of the more daunting challenges of higher education. That being said, not all master's students have to write a thesis. For example, fields that place a stronger emphasis on applied knowledge, such as nursing, business, and education, tend to have projects and exams to test students on the skills and abilities associated with those fields. Conversely, in disciplines that require in-depth research or highly polished creative abilities, students are usually expected to prove their understanding and independence with a thesis.

What's Your Goal?

Do you want to write a thesis? The process is a long one, often spanning years. It's best to know exactly what you want before you begin. Many people are motivated by career goals. For example, hiring managers may see a master's degree as proof that the candidate is an expert within their field and can lead, motivate, and demonstrate initiative for themselves and others. Others dream of earning their doctorate, and they see a master's degree as a stepping stone toward their Ph.D .

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No matter what your desired goal is, you should have one before you start your thesis. With your goal in mind, your work will have a purpose, which will allow you to measure your progress more easily.

Major Types of Theses

Once you've carefully researched or even enrolled in a master's program—a feat that involves its own planning and resources —you should know if you are expected to produce a quantitative (which occurs in many math and science programs), qualitative (which occurs in many humanities programs), or creative (which occurs in many creative writing, music, or fine arts programs) thesis.

Time and Energy Considerations

Advanced degrees are notoriously time and energy consuming. If you have a job, thesis writing will become your second job. If you have a family, they will need to know that your thesis will take a great deal of your attention, energy, and focus.

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Your studies should not consume you, but they also should not take a back seat to everything else. You will be expected to attend classes, conduct research, source relevant literature, and schedule meetings with various people as you pursue your master's, so it's important to let those you care about know what's going on.

As a general note, most master's programs expect students to finish within a two-year period but are willing to grant extra time if requested, especially if that time is needed to deal with unexpected life events (more on those later).

Part 2: Form an Initial Thesis Question, and Find a Supervisor

When to begin forming your initial thesis question.

Some fields, such as history, may require you to have already formed your thesis question and to have used it to create a statement of intent (outlining the nature of your research) prior to applying to a master’s program. Others may require this information only after you've been accepted. Most of the time, you will be expected to come up with your topic yourself. However, in some disciplines, your supervisor may assign a general research topic to you.

Overall, requirements vary immensely from program to program, so it's best to confirm the exact requirements of your specific program.

What to Say to Your Supervisor

You will have a supervisor during your master's studies. Have you identified who that person will be? If yes, have you introduced yourself via email or phone and obtained information on the processes and procedures that are in place for your master's program? Once you've established contact, request an in-person meeting with him or her, and take a page of questions along with you. Your questions might include:

  • Is there a research subject you can recommend in my field?
  • I would like to pursue [target research subject] for my thesis. Can you help me narrow my focus?
  • Can you give me an example of a properly formatted thesis proposal for my program?

Don't Be Afraid to Ask for Help (to a Degree)

Procedures and expectations vary from program to program, and your supervisor is there to help remove doubt and provide encouragement so you can follow the right path when you embark on writing your thesis. Since your supervisor has almost certainly worked with other graduate students (and was one at some point), take advantage of their experience, and ask questions to put your mind at ease about how to write a master’s thesis.

That being said, do not rely too heavily on your supervisor. As a graduate student, you are also expected to be able to work independently. Proving your independent initiative and capacity is part of what will earn you your master's degree.

Part 3: Revise Your Thesis

Read everything you can get your hands on.

Whether you have a question or need to create one, your next step is simple and applies to all kinds of theses: read.

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Seek Out Knowledge or Research Gaps

Read everything you can that relates to the question or the field you are studying. The only way you will be able to determine where you can go is to see where everyone else has been. After you have read some published material, you will start to spot gaps in current research or notice things that could be developed further with an alternative approach. Things that are known but not understood or understood but not explained clearly or consistently are great potential thesis subjects. Addressing something already known from a new perspective or with a different style could also be a potentially valuable project. Whichever way you choose to do it, keep in mind that your project should make a valuable contribution to your field.

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Talk with Experts in Your Field (and Don't Be Afraid to Revise Your Thesis)

To help narrow down your thesis topic, talk to your supervisor. Your supervisor will have an idea of what is current in your field and what can be left alone because others are already working on it. Additionally, the school you are attending will have programs and faculty with particular areas of interest within your chosen field.

On a similar note, don't be surprised if your thesis question changes as you study. Other students and researchers are out there, and as they publish, what you are working on can change. You might also discover that your question is too vague, not substantial enough, or even no longer relevant. Do not lose heart! Take what you know and adjust the question to address these concerns as they arise. The freedom to adapt is part of the power you hold as a graduate student.

Part 4: Select a Proposal Committee

What proposal committees are and why they're useful.

When you have a solid question or set of questions, draft a proposal.

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You'll need an original stance and a clear justification for asking, and answering, your thesis question. To ensure this, a committee will review your thesis proposal. Thankfully, that committee will consist of people assigned by your supervisor or department head or handpicked by you. These people will be experts who understand your field of study and will do everything in their power to ensure that you are pursuing something worthwhile. And yes, it is okay to put your supervisor on your committee. Some programs even require that your supervisor be on your committee.

Just remember that the committee will expect you to schedule meetings with them, present your proposal, respond to any questions they might have for you, and ultimately present your findings and thesis when all the work is done. Choose those who are willing to support you, give constructive feedback, and help address issues with your proposal. And don't forget to give your proposal a good, thorough edit and proofread before you present it.

How to Prepare for Committee Meetings

Be ready for committee meetings with synopses of your material for committee members, answers for expected questions, and a calm attitude. To prepare for those meetings, sit in on proposal and thesis defenses so you can watch how other graduate students handle them and see what your committee might ask of you. You can even hold rehearsals with friends and fellow students acting as your committee to help you build confidence for your presentation.

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Part 5: Write Your Thesis

What to do once your proposal is approved.

After you have written your thesis proposal and received feedback from your committee, the fun part starts: doing the work. This is where you will take your proposal and carry it out. If you drafted a qualitative or quantitative proposal, your experimentation or will begin here. If you wrote a creative proposal, you will now start working on your material. Your proposal should be strong enough to give you direction when you perform your experiments, conduct interviews, or craft your work. Take note that you will have to check in with your supervisor from time to time to give progress updates.

master thesis sales

Thesis Writing: It's Important to Pace Yourself and Take Breaks

Do not expect the work to go quickly. You will need to pace yourself and make sure you record your progress meticulously. You can always discard information you don't need, but you cannot go back and grab a crucial fact that you can't quite remember. When in doubt, write it down. When drawing from a source, always create a citation for the information to save your future self time and stress. In the same sense, you may also find journaling to be a helpful process.

Additionally, take breaks and allow yourself to step away from your thesis, even if you're having fun (and especially if you're not). Ideally, your proposal should have milestones in it— points where you can stop and assess what you've already completed and what's left to do. When you reach a milestone, celebrate. Take a day off and relax. Better yet, give yourself a week's vacation! The rest will help you regain your focus and ensure that you function at your best.

How to Become More Comfortable with Presenting Your Work

Once you start reaching your milestones, you should be able to start sharing what you have. Just about everyone in a graduate program has experience giving a presentation at the front of the class, attending a seminar, or watching an interview. If you haven't (or even if you have), look for conferences and clubs that will give you the opportunity to learn about presenting your work and become comfortable with the idea of public speaking. The more you practice talking about what you are studying, the more comfortable you'll be with the information, which will make your committee defenses and other official meetings easier.

Published authors can be called upon to present at conferences, and if your thesis is strong, you may receive an email or a phone call asking if you would share your findings onstage.

Presenting at conferences is also a great way to boost your CV and network within your field. Make presenting part of your education, and it will become something you look forward to instead of fear.

What to Do If Your Relationship with Your Supervisor Sours

A small aside: If it isn't already obvious, you will be communicating extensively with others as you pursue your thesis. That also means that others will need to communicate with you, and if you've been noticing things getting quiet, you will need to be the one to speak up. Your supervisor should speak to you at least once a term and preferably once a week in the more active parts of your research and writing. If you give written work to your supervisor, you should have feedback within three weeks.

If your supervisor does not provide feedback, frequently misses appointments, or is consistently discouraging of your work, contact your graduate program advisor and ask for a new supervisor. The relationship with your supervisor is crucial to your success, especially if she or he is on your committee, and while your supervisor does not have to be friendly, there should at least be professional respect between you.

What to Do If a Crisis Strikes

If something happens in your life that disrupts everything (e.g., emotional strain, the birth of a child, or the death of a family member), ask for help. You are a human being, and personal lives can and do change without warning. Do not wait until you are falling apart before asking for help, either. Learn what resources exist for crises before you have one, so you can head off trauma before it hits. That being said, if you get blindsided, don't refuse help. Seek it out, and take the time you need to recover. Your degree is supposed to help you become a stronger and smarter person, not break you.

Part 6: Polish and Defend Your Master's Thesis

How to write a master’s thesis: the final stages.

After your work is done and everything is written down, you will have to give your thesis a good, thorough polishing. This is where you will have to organize the information, draft it into a paper format with an abstract, and abbreviate things to help meet your word-count limit. This is also where your final editing and proofreading passes will occur, after which you will face your final hurdle: presenting your thesis defense to your committee. If they approve your thesis, then congratulations! You are now a master of your chosen field.

Conclusion and Parting Thoughts

Remember that you do not (and should not) have to learn how to write a master’s thesis on your own. Thesis writing is collaborative, as is practically any kind of research.

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While you will be expected to develop your thesis using your own initiative, pursue it with your own ambition, and complete it with your own abilities, you will also be expected to use all available resources to do so. The purpose of a master's thesis is to help you develop your own independent abilities, ensuring that you can drive your own career forward without constantly looking to others to provide direction. Leaders get master's degrees. That's why many business professionals in leadership roles have graduate degree initials after their last names. If you already have the skills necessary to motivate yourself, lead others, and drive change, you may only need your master's as an acknowledgement of your abilities. If you do not, but you apply yourself carefully and thoroughly to the pursuit of your thesis, you should come away from your studies with those skills in place.

A final thought regarding collaboration: all theses have a section for acknowledgements. Be sure to say thank you to those who helped you become a master. One day, someone might be doing the same for you.

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A Scribendi in-house editor, Anthony is happily putting his BA in English from Western University to good use with thoughtful feedback and incisive editing. An avid reader and gamer, he can be found during his off hours enjoying narrative-driven games and obscure and amusing texts, as well as cooking for his family.

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Our Master in Sales and Marketing program offers students a comprehensive and well-rounded education in the fields of marketing, sales, and business. Through a combination of practical experience, theoretical study, and hands-on training, our students gain the skills and knowledge necessary to become successful in their chosen fields. Our curriculum covers topics such as market research, consumer behavior, brand management, sales techniques, digital marketing, and analytics. Our faculty of industry experts provide guidance and mentorship to ensure that our graduates are equipped with the skills needed to excel in the ever-changing world of sales and marketing. Our graduates leave with a degree that helps them stand out in the competitive job market.

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Study method: 100% Online/self-study

Contains : 4 Modules + Thesis

Modules: 

Research Methods

Study Skills for Postgraduate Learning

International sales and Marketing Strategy

Strategic Operations Management (can be replaced with a. Information and Knowledge Management or b. Strategic Management or c. Managing People in Organisations or d. Control and Accountability for Financial Resources for additional fee of 90 CHF)

Thesis: 

What is the word count for my thesis?

A Master thesis is normally between 15.000 – 25.000 words (from chapter 1 to chapter 5).

In our Master programs, you will:

Develop and practice innovative research methods.

Earn the highest quality of education.

Publish works in peer-reviewed journals.

Become a successful researcher and professional.

Master in details: 

Duration: 9-months

Previous study: Bachelor or equivalent OR 7 years Management Experience + a high school diploma or equivalent

Study Fee: click here

English level: IELTS or equivalent (Only for students from non-English speaking countries or students who did not study at English speaking school)

Age: 21 years or older

Note: If you have any doubts about your suitability for this study program please contact us

Academic Information:

following the European Higher Education Area and Bologna Process (EHEA) Standards & guidelines for quality assurance in the European Higher Education Area (ESG)

EQF: European Qualifications Framework: this program is equivalent to EQF Level 7 (master level)

ECTS: 60 European Credit Transfer and Accumulation System

Accreditations, Quality Assurance & legalizations: Please check here

Award: MBA Master in Sales and Marketing

Note: The study fee does not include the submission fee of 7 CHF and the application and reservation fee (to guarantee you a study place) of 95 CHF (one-time payment and non-refundable).

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Master's Thesis

Students who are interested in writing their master's thesis at our chair can generally choose between writing a research-oriented or an industry-related thesis.

Prerequisite for writing a master's thesis at our department is the successful completion of a seminar MKT 7X0 at one of the marketing chairs (LS Homburg MKT 710, LS Stahl MKT 720, LS Kuester MKT 730, LS Kraus MKT 740 or LS Vomberg MKT 750).

We recommend that students write their master’s thesis at the same chair where they wrote their seminar paper as this allows for an early involvement in the research and project work of the respective chair.

Alin Schröder, M.Sc.

Alin Schröder, M.Sc.

Contact person for master's theses

For further information please contact Alin Schröder .

Information About the Master's Thesis

  • General Information on Master's Theses & PhD ( PDF , 482 KB )
  • Guidelines for the Preparation of Academic Papers ( PDF , 423 KB )
  • Guidelines for the Use of AI Tools in the Area Marketing & Sales ( PDF , 176 KB )

Research-Oriented Topics

Strategic marketing, startups and the government.

Advisor: Florian Holz

Governments are large and unique customers. Each year, public authorities purchase products and services worth billions of Euros, ranging from office supplies over software applications to the maintenance of public roads. However, while there is an enormous public procurement market, many companies are struggling to win public sector contracts. In particular, startups often find it difficult to fulfill the complex requirements of public authorities. Potential reasons include a lack of resources as well as missing experience in the field. The question arises how startups can deal with these challenges and be successful in the public market.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize literature on public sales and procurement, (2) to identify challenges and success factors for startups in the public sector space, and (3) to outline recommendations for public policy makers regarding startups as public authority suppliers.

To analyze this topic, expert interviews or a survey might be conducted. More specific research questions and the way of inquiry can be determined individually.

This master thesis may also be written in German.

Passport to Transparency: Drivers, Opportunities, and Barriers in the Implementation of Digital Product Passports

Advisor: Alin Schröder

Amid growing consumer demand and legal requirements, corporate transparency is becoming increasingly important, and many companies are starting to engage in supply chain transparency or disclose their sustainability credentials. Digital Product Passports (DPPs) are emerging as a pivotal tool to meet these demands, providing detailed information about a product's lifecycle, from raw materials to end-of-life management.

This master's thesis aims to (1) examine the underlying motivations and strategic goals driving companies to adopt DPPs, (2) identify the potential benefits and value propositions that DPPs offer to businesses, (3) analyze the challenges, uncertainties and difficulties that companies encounter during the implementation of DPPs, and (4) explore strategies and measures companies can take to overcome these challenges and successfully implement DPPs. Through in-depth expert interviews with industry managers, the research will provide valuable insights into how DPPs can reshape business practices, offering a foundation for companies to make informed decisions about adopting this emerging technology.

The selection of underlying theories, formulation of specific research questions, and the methodology can be determined individually. This master’s thesis may also be written in German.

Product and Innovation Management

How to motivate sales reps to share their knowledge in new product development.

Advisor: Nicola Weber

Due to their interface function between customers and the company, sales employees have the role of boundary spanners. Often, they are in daily contact with customers and gain insights into markets, trends, and competitors. Therefore, it seems logical to use this resource to develop new products. However, sales representatives often face a role conflict with their initial tasks as sales representatives. Furthermore, it is not entirely clear what motivates sales employees to share their knowledge with colleagues within the company.

The aim of this paper is to (1) review and summarize the relevant academic literature, (2) identify reasons why salespeople share their knowledge and (3) derive implications for management. A survey and/ or expert interviews might be conducted to analyze this topic. More specific research questions and the way of inquiry can be determined individually.

This master's thesis may also be written in German.

Automotive Health: When your car notices how you feel

Advisor: Aline Lanzrath

Automotive Health enables people to track their health while driving to take preventive or curative action. Given the current advances in generative artificial intelligence and health data tracking (e.g. wearables), in-car health-tracking technologies have seen an upsurge. However, despite their high practical and societal relevance, research on automotive health applications is extremely sparse and the underlying mechanisms that might deter or motivate drivers to use such applications remain underexplored and little known.

Against this background, the aim of the Master's thesis is to (1) review and systematize the relevant scientific literature on digital health, with a particular focus on Automotive Health in marketing and sales, (2) identify motivators and barriers among both car drivers and car manufacturers for the use of these systems, and (3) identify practical implications for car companies, policymakers, health care providers and avenues for future research. If interested, a collaboration with a large consulting firm working on this topic can be pursued.

Price Management

Exploring the success of linkedin and openai: an analysis of the sales and pricing approach of customer-centric companies.

In today's business world, companies such as LinkedIn and OpenAI exemplify the customer-centric B2C2B approach, which has emerged as a distinctive approach in which companies target intermediary users to facilitate connections and attract business customers. Unlike the traditional B2B or B2C models, B2C2B is navigated through intermediary entities (e.g. employees) that play a pivotal role in mediating transactions between companies (e.g. employees asking the company for access to premium features and purchase decisions). Understanding the dynamics of B2C2B transactions is an interesting area of research that offers insights into the complex interplay between companies, intermediaries and end consumers.

This master's thesis aims to fill this gap by investigating the success factors of such customer-centric businesses within the B2C2B paradigm. The main objectives are (1) to review and systematize the relevant academic literature, case studies and academic literature on this approach, (2) to investigate the sales strategies used by LinkedIn and OpenAI to attract intermediary users to facilitate B2B connections (e.g. which value proposition works best for an employee to convince their company to adopt LinkedIn Premium), (3) analyzing the pricing models to meet the needs and preferences of different stakeholders within the B2C2B ecosystem, including end users, businesses and intermediary users. To analyze this topic, a series of expert interviews with industry experts should be conducted.

Sales Management

Negotiations strategies in servitization.

Advisor: Stefan Hartmann

A large body of research on business negotiations analyzes strategies and tactics to achieve a beneficial outcome. However, most of these studies focus on negotiations around goods and a small fraction focuses on services. A rather neglected area of research are negotiations in relation to Servitization. Servitization describes the process of building revenue streams around products by offering relevant services. This form of business is getting more and more popular among manufacturers. Thereby, the relationship between seller and buyer is redefined from a one-time purchase to an ongoing relationship. 

Against this background, the superordinate goals of this master thesis are (1) to review and systemize relevant academic literature, (2) to identify the differences between negotiation strategies to the type of product provided and how Servitization reshapes negotiation behavior and the strategies and (3) to determine how providers might take advantage of the new situation.

The Organization behind the Negotiator

The successful management of negotiations in the B2B environment has gained increasing importance. For example, companies are facing higher transparency and an increasing performance pressure. Prior research mainly focused on characteristics of an individual as negotiator (e.g. demographics, personality) or teams as negotiators (e.g. team size, power relation between team members). The organization as a whole is mostly neglected. It remains unclear how firms can leverage factors on the organizational level to improve negotiation performance.

Against this background, the superordinate goals of this master thesis are (1) to identify and analyze the instruments used on an organizational level to support negotiators, (2) to elaborate how these instruments are perceived by sales managers and sales employees and embedded into the organizational culture, structure or strategy and (3) to assess their effectiveness on the negotiation performance.

To analyze this topic, a survey or expert interviews might be conducted. This master thesis may also be written in German.

Navigating the Digital Landscape: Unraveling the Nexus of Digital Sales Competencies, Psychological Climate, and Sales Performance

In the rapidly evolving field of digital sales, the interplay between salespeople’s digital sales skills and a supportive psychological sales climate is emerging as a critical factor in sales performance. However, despite the pervasive influence of digitalization, academic attention to the interactions between digital competencies and the psychological climate within teams remains limited, particularly in the context of marketing and sales performance. For example, managers still do not know which salespeople’s competencies are most likely to thrive in which sales team climate (e.g., depending on whether it is competitive or collaborative, short-term or long-term goal-oriented, and extrinsic or intrinsic motivation-focused).

This Master’s thesis aims to fill this gap by systematically analyzing the relationship between digital sales competencies, psychological climate, and sales performance. The main objectives are (1) to review and systematize the relevant scientific literature on digital sales competencies and psychological climate in sales, (2) to identify interactions between competencies and climate that predict sales performance, and (3) to develop practical implications for HR and sales managers to help them manage the performance of their sales teams in the digital age. A survey or expert interviews may be used to analyse this topic.

Compensating today’s key account management teams: Is fixed salary really king?

Advisor: Sebastian Junker

In sales, there is a shift towards agile, cross-functional teams – “pods”, among others, concentrating expertise from different areas. Despite the tendencies toward agility and flexibility, especially KAM requires long-term planning and customer relationship management that focuses on growth over a long time rather than servicing existing customers (Gartner 2019). New, changing team structures call for a structural review of how to manage KAM teams considering all organizational success factors, amidst which incentivization and compensation have not been the focus so far.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize relevant academic literature on team compensation, (2) to identify the antecedents as well as consequences of fixed versus variable pay on key account management teams, and (3) to discuss how firms can effectively adapt, optimize and customize their compensation structure as demanded by today’s team skills and role variety.

To analyze this topic, a survey or expert interviews might be conducted. More specific research questions and the way of inquiry can be determined individually.

Never change a winning team! Corporate unwillingness for new sales team structures

Many multinational companies face team structures that have been effective when started in an earlier setting but have become unsuccessful after substantial growth: Siloed structures and processes. In comparison, an agile, “pod”-driven set-up may boost sales performance shown by a small number of brave “early adopters”. However, changing team structures triggers questions that need an answer: What is the optimal compensation structure? How should teams work together? How should reporting lines be designed? Today’s companies that consider time critical most likely avoid these fundamental issues.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize current, relevant academic literature on B2B, sales, and key account management teams, (2) to identify the different success factors for team transformation incorporating flexible and agile approaches, and (3) to discuss barriers and chances that firms have to overcome when altering their traditional way of managing internal (sales) teams.

Communication and Customer Relationship Management

Let’s make it last forever: an empirical comparison of different selling approaches for long-term performance effects.

In a world driven by evolving market dynamics and fierce competition, achieving sustainable success has become the goal for businesses. The key to sustained profitability lies not just in securing initial sales, but in establishing long-term customer relationships that endure over time. By delving into the intricacies of relationship selling, consultative selling, transactional selling, and more, this thesis aims to uncover the strategies that can make sales success last forever.

Against this background, the superordinate goals of this master thesis are (1) to conduct an empirical comparison of long-term selling approaches by reviewing and systemizing the relevant academic literature, (2) to identify the antecedents as well as consequences of long-term orientation in the sales and key account management context, and (3) to discuss barriers and chances that firms have to stand the test of time and drive long-term business performance.

To analyze this topic, a survey (e.g., conjoint analysis) or expert interviews might be conducted. More specific research questions and the way of inquiry can be determined individually.

Are you value-selling me? An investigation of the key success factors for value selling from a purchasing perspective

In the realm of sales, value selling has emerged as a powerful approach to winning over customers and forging lasting partnerships. But what truly drives success in value selling from a purchasing perspective? This research proposal embarks on a quest to unravel the key success factors behind being value sold changing the perspective to the buying side. By uncovering the secrets to mastering value selling, businesses can unlock untapped potential, forge enduring customer relationships, and achieve unparalleled success in today's competitive market.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize literature on value selling with a particular focus on the purchasing perspective, (2) to identify the factors and barriers for value selling in the sales and key account management context, and (3) to elaborate on the consequences for firms giving an actionable recommendation for implementation.

The value-added trap: How agile key account teams strive for long-term growth

Agility, i.e., the ability to adapt to rapid changes and govern complex, networked inter-organizational forms, is a critical capability within the next decade and, therefore, a key priority in current sales research – not only in today’s post-crisis world but also due to increasing uncertainty and rapid change. So far, academics have not solved the question of how to break down functional silos within marketing and sales and the remaining organization, much less the potential benefits from this transformation. Especially, this question becomes pressing as KAM requires holistic and long-term relations­hip management with key customers and partners with a clear focus on long-term growth.

Against this background, the superordinate goals of this master thesis are (1) to review and systemize relevant academic literature on sales (team) agility, (2) to identify the antecedents as well as consequences of agility on key account management teams, and (3) to discuss how firms can implement team- and corporation-wide agility to help their key account management to apply long-term growth-oriented behavior without forfeiting financial performance.

Corporate Influencers: Employees as brand ambassadors

Lately, more and more companies have been harnessing the power of influencing as part of their marketing and communication strategies. Defined as employees who use their personal digital platforms to communicate about company-related issues, corporate influencers play a crucial role in representing the organization to the public and communicating its core values. By sharing insights into their work and the company, they bridge the gap between the organization and the public, providing insights into products, services, and corporate values. As a result, companies expect to see tangible benefits in areas such as employer branding and employee engagement, as well as improvements in brand awareness, corporate image, and, ultimately, sales and profits.

However, the effectiveness of Corporate Influencers in achieving these ambitious goals remains a subject of debate. This Master’s thesis aims to delve into the nuances of Corporate Influencer Marketing by addressing the following research questions: (1) To what extent do Corporate Influencers contribute to achieving organizational goals? (2) Is the investment in corporate influencers justified, and if so, how should companies structure their relationships with these influencers to maximize benefits?

Against this background, the aims of this thesis are (1) to review and systematize the relevant academic literature on (corporate) influencer marketing and sales, (2) to identify the opportunities and risks of using corporate influencers, and (3) to elaborate on the contingencies that determine the overall success of influencers. To analyze this issue, a survey or expert interviews may be conducted.

Other Research Areas

Fades and fashions in marketing research.

The world of marketing and sales is constantly changing due to constant organizational, scientific, technological and economic changes. To remain relevant, academic researchers must incorporate these trends into their research. But is this actually the case in today's academic research world, or do researchers lag behind the actual developments in the business world?  The goal of this research is to identify trends in the scientific discourse in marketing and sales by examining temporal changes in the occurrence of words or expressions in research articles, identifying latent research topics and thus identifying trending issues. For this purpose, abstracts and articles published in the field of marketing in the years 2000 to 2020 might be analyzed with the help of tidytext in R.

From ‘Take, Make, Use, Dispose’ to ‘Reuse, Repair, Recycle’ – The Utilization of Digital Product Passports for a Circular Economy in the Fashion Industry

The fashion industry is characterized by low rates of reuse, repair, and recycling, and “every second somewhere in the world a truckload of textiles is landfilled or incinerated” (European Commission 2022). Recently, circular economy initiatives have gained momentum, as these models emphasize resource efficiency and waste reduction. On the other hand, some fashion companies are investing in so-called 'digital product passports' (DPPs) to increase transparency in supply chains and inform consumers and downstream stakeholders about proper end-of-life handling of apparel products.

This master’s thesis aims to investigate how integrating DPPs with circular economy initiatives can enhance sustainability practices in the fashion industry. Through qualitative interviews, the study will (1) demonstrate the utility of DPPs as a facilitative tool for implementing circular economy initiatives. Moreover, it will (2) identify the essential information required by consumers and downstream supply chain actors to contribute effectively to circular models. In addition, the thesis aims to (3) assess the potential benefits, challenges, and implementation strategies of DPPs with regard to circular economy initiatives. Furthermore, it will (4) explore the behavior of fashion consumers in response to DPPs as a tool for advancing circular economy objectives. Insights from this research will inform fashion brands, policymakers, and stakeholders on leveraging DPPs to advance circular economy objectives and promote a more sustainable fashion ecosystem.

To analyze this topic effectively, conducting in-depth expert interviews is essential. The selection of underlying theories, formulation of specific research questions, and the methodology can be determined individually. This master’s thesis may also be written in German.

An Exploration of the Adoption and Usage of Digital Health Technologies

In healthcare, the growing field of digital health has the potential to substantially change health-related outcomes. Consequently, investors have heavily invested in digital health startups. Today, some listed digital health applications even get reimbursed in Germany. However, while innovative health technologies appear promising, people often do not start using available tools and services or stop using it after a short period of time. Many applications show especially low retention rates. Ultimately, this raises the question which factors affect the adoption and usage of digital health technologies and how these factors can be influenced to increase their utilization.

The superordinate goals of this master thesis are (1) to review relevant literature on digital health, (2) to examine the factors that influence the adoption and usage of digital health technologies and (3) how these can be managed by healthcare stakeholders.

If you are interested in any of the topics listed above, please contact the listed thesis advisor directly.

In case you would like to propose your own topic, please contact Alin Schröder .

Industry-Related Topics

Below, you may find industry-related topics that are either focused on current issues in specific industries or offered for research in cooperation with a particular company.

Topics Focused on a Specific Industry

Currently, there are no topics available that have a specific industry focus.

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Currently, there are no topics available that are based on a cooperation with a company.

If you have any questions concerning industry-related topics, please contact the respective thesis advisor directly. In case of inquiries about topics in cooperation with a company, please contact Alin Schröder .

Provided that you want to contact a company concering your master's thesis yourself, please get in touch with the staff at our chair beforehand.

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Top 120 Marketing Topics For Your Paper

marketing topics

Marketing is an essential sphere of the modern world and is, therefore, subject to intense research. The good news for researchers is that with this flood of data, writing a research paper should be easier. The bad news, however, is that with so much data, decision-making may not be so straightforward. Therefore, you have to choose the right marketing topics among this many options.

Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

  • Evaluation of the best distribution strategies for new companies.
  • Mistakes to avoid when choosing marketing distribution channels.
  • The influence and opportunities of online shopping in China.
  • How social media impact the German Christmas market.
  • How consumer purchase decision influences e-marketing.
  • How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
  • Gender And Its Effect On Buying Decision.
  • Factors That Influence Impulsive Buying And How Brands Exploit Them
  • How the Brand Extension Affects Brand Personality.
  • Black Friday Sales: How Companies Use And Benefit From These Sales.
  • Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

  • Social media and the survival of a business.
  • The best social media to use for baby products.
  • How to apply marketing mix on Facebook.
  • Facebook vs. Instagram, which is the best marketing platform?
  • Can Facebook help your business to grow?
  • How To Pick The Right Social Media Platforms For Your Business.
  • Effective Communication Of Brand Image Via Social Media Marketing.
  • Snapchat: Can This Platform Help Small Businesses Grow?
  • Instagram: How Customers Perceive Brands Who Advertise On This Platform.
  • What Makes People Want To Share Content With Their Friends?
  • How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

  • A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
  • A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
  • Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
  • Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
  • A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
  • The trending opportunities in sports marketing and how to make use of them.
  • The best way you can use to make use of wearable markets
  • Should seniors be permitted to participate in sports games?
  • How can intelligent sports chat boards help sports teams to strengthen their loyalty?
  • Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

  • Comparative Analysis Of International And Local Brands
  • How Companies Create Brand Awareness Via International Event Marketing.
  • How Manufacturers Can Market Their Products Internationally.
  • A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
  • A Study On How Businesses Can Be Successful At Localization.
  • How does globalization impact consumer behavior?
  • International brands vs. local brands, which one has an advantage?
  • How to create brand awareness through global event marketing.
  • Ways you can use to market your products on an international level.
  • How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

  • Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
  • A Study Of The Make-a-wish Batkid Campaign.
  • The Idea Behind Hootsuite’s Game Of Social Thrones Video.
  • How Velcro Made The Boring Fascinating.
  • How To Companies Like Okay Use Influence To Spread Powerful Messages.
  • Tips when creating content on Pinterest.
  • Guide on how to create content that your audience will want to share.
  • Five biggest graphic design mistakes that companies make when they are marketing their pieces.
  • Ways you can use to generate more leads and close sales using content marketing.
  • 10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

  • A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
  • Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
  • Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
  • Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
  • How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
  • The truth about Google giving preferential treatment to big brands.
  • Is it true that social media affects SEO rankings?
  • TV ads and YouTube videos: which ones are more engaging?
  • Is the building of the email list an effective way to sell?
  • Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

  • Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
  • Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
  • ROI For Various Digital Marketing Strategies
  • Targeted Marketing: Facebook Analytics.
  • Coupon Code: Customer Preferences On These Promotional Activities.
  • What are the differences between paid search engines and organic search?
  • Tips that you can use to help you grow your paid ROAS.
  • Top 10 reasons you should follow your competitors on social media.
  • What are the dos and don’ts when you are using social media marketing?
  • Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

  • How To Use The Blue Ocean Strategy
  • Fundamentals Of Marketing Management.
  • Digital And Social Media Marketing.
  • How To Effectively Manage Customer Service.
  • Essential Creative Thinking Skills All Marketing Managers Should Have.
  • What does in-house SEO entail?
  • What is the path to gaining and building your customers’ trust?
  • Which is better, brand awareness or ROI?
  • How to effectively personalize client’s communication
  • What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

  • Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
  • Why you should have a strong marketing plan before launching your business.
  • How to build a tactical marketing plan
  • Marketing Strategy versus marketing plan: The differences.
  • Why do businesses lack proper marketing plans?
  • Ways you can use to build a tactical marketing plan
  • Is there a difference between a marketing plan and a marketing strategy?
  • What are the vital parts when you are writing a marketing plan?
  • What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

  • The Era of Fake News: Why and How Marketing leaders should protect their brands.
  • How to Improve Your Martech Stack Effectiveness.
  • Why you should redesign your Websites to do what customers want.
  • Why we should pay attention to artificial intelligence.
  • What are the marketing strategies that airline companies in the US employ?
  • Why should you do a competitor analysis when creating a marketing strategy for your brand?
  • How do clients perceive businesses that use Facebook to market their business?
  • Is it possible for a business to grow simply by using Facebook marketing?
  • How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

  • What is the marketing strategy that is employed by the fashion industry?
  • Does gender have any impact on the family purchase decision?
  • Analyze how Apple was successful in global marketing.
  • Ways that companies differentiate their services based on social class.
  • Political campaign and brand marketing.
  • Is there a harmful impact of advertising on children?
  • What are the best marketing strategies for hotel businesses?
  • How do companies use smartphones to tap into the thinking of their clients?
  • Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

  • What is the most effective form of marketing?
  • What form of marketing trends do you expect in the future?
  • What attributes can brands have that will help to increase brand loyalty?
  • Ways to rebuild trust in influencer marketing.
  • What causes a lack of personal branding, brand image, and professional reputation?
  • Is it possible for businesses to survive without marketing?
  • Top ten frustrating problems that are caused by inbound marketing.
  • A look at seven video content myths you must discard.
  • 20 social media campaign ideas for big brands.
  • Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

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Master´s Thesis in Psychology, 15 Credits

Swedish name: Magisteruppsats i psykologi

This syllabus is valid: 2024-07-08 and until further notice

Course code: 2PS052

Credit points: 15

Education level: Second cycle

Main Field of Study and progress level: Psychology: Second cycle, contains degree project for Master of Arts/Master of Science (60 credits)

Grading scale: Three-grade scale

Responsible department: Department of Psychology

Revised by: Head of Department of Psychology, 2024-06-20

The students shall conduct, under supervision, with independent responsibility, an empirical thesis based on a scientific basis within the relevant main area and subject orientation. The thesis work includes independently formulating problems, conducting a scientific study, processing data with qualitative and/or quantitative methods, and orally discussing and presenting the results in writing in a scientific manner. The course is divided into two modules where the first focuses on planning and motivating your thesis topic and the second focuses on carrying out and reporting the thesis.

Expected learning outcomes

After completing the course for the current main area and subject area, the student must independently be able to

Module 1, 3 credits

Knowledge and understanding

  • describe and discuss a plan for the thesis work
  • distinguish and formulate a scientific problem, purpose and defined questions that can fill a knowledge gap and contribute to the field of knowledge within the main area and subject
  • identify relevant ethical aspects for the thesis

Module 2, 12 credits

  • describe a problem area and identify knowledge gaps based on a relevant literature review and current theories and concepts

Skills and ability

  • carry out an empirical study based on current issues with regard to design and method
  • compile, analyze and interpret data in relation to a problem statement, according to the academic language and scientific approach that is the practice in the major and subject area
  • be able to apply relevant research ethics principles
  • register the thesis in a scientific database

Evaluation ability and approach

  • define, analyze and discuss research design and method in relation to purpose and questions and with regard to applicable research ethical principles
  • based on the results of the thesis, reflect on the thesis relevance to society and identify future research questions
  • show independence, receptivity and a critical approach during supervision 
  • defend your own thesis at the thesis seminar by being able to objectively and constructively discuss strengths and weaknesses based on a scientific perspective
  • carry out opposition in a factual and informative manner by presenting and constructively discussing strengths and weaknesses in another thesis based on relevance to the subject as well as on methodological and ethical issues

Required Knowledge

Courses corresponding to 90 credits (hp) in psychology or equivalent, including 15 credits at an advanced level in psychology or equivalent. Proficiency in English equivalent to Swedish upper Secondary course English A/6.  Where the language of instruction is Swedish, applicants must prove proficiency in Swedish to the  level required for basic eligibility for higher studies.

Form of instruction

The teaching mainly takes place in the form of supervision given at booked meetings and through seminars. The course requires mandatory attendance at the PM seminar as well as at the opposition and respondent seminars.

The right to receive teaching, including supervision, is only guaranteed when the course for which the student is registered is in progress. This applies regardless of how often the students have met their supervisor.

Examination modes

The course is divided into two modules. The examination consists of five parts: the thesis PM, a written thesis, defense of your own thesis, a presentation and critical discussion/opposition of another student thesis and registration of your own thesis in DiVA.

Module 1. Thesis-PM, 3 credits

Thesis-PMs are written before and assessed at a mandatory seminar. Assessment of thesis-PMs is done individually and given the grades Pass or Fail. Completion of the thesis-PM is adjusted individually based on the assessment criteria or criteria for which the student's thesis-PM did not achieve a passing grade and must be submitted no later than 10 working days after the student has been notified of the results of the regular examination. In cases where the student has been given the opportunity to supplement his thesis PM and has not submitted it in time or has not been approved for his supplement, the grade is set to Fail and an additional exam will be arranged according to the rules that apply to re-examination (see below).

Module 2. Degree project/Thesis, Opposition, Respondentship, DiVA, 12 credits

Other examination elements are assessed during Module 2. The written thesis work is defended by the student at an thesis seminar where the oral defense is assessed. Furthermore, an approved completed presentation and opposition to another thesis are required. Examination of the written thesis work takes place through review in an thesis committee where the thesis and the work process are reviewed based on grading criteria established in advance. A combined grade is assigned to both the work process and the completed written thesis, with one of the grades Fail, Pass or Pass with distinction, a three-point grading scale applies. For thesis PM, opposition, presentation and defense of own thesis, grades are given Pass or Fail for each part. The assessment of the thesis PM, the thesis as well as opposition and response is done individually. Assessment of DiVA registration takes place individually or in pairs, depending on whether the thesis was written individually or in pairs.

In the event that the thesis has individual or minor flaws (some or a few assessment criteria that are failed), the student is offered the opportunity to complete the thesis before the thesis is graded. The complement is adapted individually based on the assessment criteria or criteria for which the student's thesis did not achieve a passing grade and must be submitted no later than 10 working days after the student has been notified of the result of the regular examination. In cases where the student has been given the opportunity to complement the thesis and did not submit it in time or did not get a pass on his supplement, the grade is given Fail and an additional exam is arranged according to the rules that apply to re-examination (see below). For cases where the deficiencies are more extensive, the student receives the grade Fail and is not offered the opportunity to complete the thesis. An additional test session is organized according to the rules that apply to re-examination (see below).

Completion of opposition, defense of own thesis and registration in DiVA are individually adapted based on the goal or goals that the student did not achieve and take place no earlier than two weeks after the students have been notified of the examination results and no later than two months after the regular examination.

Grades for the course/respective element are set when all examination elements are approved. At least the grade of Pass must be achieved in each of the five examination parts in order to receive a passing grade for the entire course. The grade on the written thesis determines the grade on the course.

All examining elements is indicated in the schedule.

Students are entitled to five examination opportunities. For students who have not been approved at the regular exam, an additional exam will be arranged according to the University's "Rules for grades and examinations at undergraduate and advanced level". A student who has passed two tests for a course or part of a course without a passing result has the right to have another examiner appointed, unless there are special reasons against it. The request for a new examiner is made to the head of the Department of Psychology.

The provisions of the Discrimination Act (2008:567) mean, among other things, that the universities must offer the possibility of adapted examination or alternative forms of examination. Deviations from the syllabus examination format can be made for a student who has a decision on educational support due to a disability. Individual adaptation of the examination format must be considered based on the student's needs. The form of the examination is adapted within the framework of the curriculum's expected study results. Students who need an adapted examination must request adaptation from the institution responsible for the course no later than 10 days before the examination. After the student's request, the teacher responsible for the course, in consultation with the examiner, must quickly decide on an adapted form of examination. The decision must then be communicated to the student.

Transfer of credits takes place according to Umeå University's system.

Valid from: 2024 week 28

Literature is chosen in consultation with supervisor.

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Aug 2 – Master of Science Thesis Defence – Fardad Pirri

Monday, July 29, 2024 | By jsteepe

Master of Science thesis defence in Biological Sciences

Fardad Pirri, a Master of Science candidate in the Department of Biological Sciences, will defend his thesis titled “Regulation of social behaviour via oxytocin receptor signaling in the caudodorsal lateral septum in Long-Evans male and female rats ” on Friday, August 2 at 12 PM., in PL600F.

The examination committee includes Jeff Stuart, Chair; Cheryl McCormick, Supervisor; Brian C. Trainor, External Examiner (University of California, Davis); and Gaynor Spencer and Stephen Glasgow, Committee Members.

Tags: Biological Sciences , FMS , Thesis defence Categories: Events

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FMS News and Events

  • Aug 2 – Master of Science Thesis Defence – Fardad Pirri
  • July 23 – PhD Thesis Defence – Gregory Foran
  • July 15 – Master of Science thesis defence – Abhishek Kumar
  • May 31 – Master of Science Thesis Defence – Pierre Simiganoschi
  • May 29 – Master of Science Thesis Defence – Quanjian Li
  • May 21 – Doctor of Philosophy Thesis Defence – Frank Betancourt
  • May 16 – Master of Science Thesis Defence – Georgina Louise Gardner
  • May 15 – Master of Science Thesis Defence – Jessica Graham
  • May 14 – Master of Science Thesis Defence – Diana Tosato

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The Best 4th of July Gun Sales Going on This Week

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