closing presentation phrases

30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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Learn the Phrases to Conclude your Presentation

How you end your presentation is as important as how you start your presentation Yet, many presenters finish simply because their time limit is up or they have nothing more to say. It doesn’t have to be this way.

Many audience members only begin paying attention to a presentation once they hear the words “In conclusion…” or “Finally…” The conclusion is where things crystallise and where you summarise your main points. It is an excellent opportunity to leave a lasting impression. It’s how your audience will remember you, so it shouldn’t be taken for granted.

In this Business English lesson, you will learn the Phrases on the topic of ‘Concluding a Presentation.’ Watch the lesson and then read the article for definitions and examples.

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Example Phrases to help Conclude your Presentation…

Indicating the end of your presentation.

“That completes my presentation/talk.” “I’m now nearing the end of my presentation/talk.” ”That’s everything I wanted to say about…” ”Well, this brings me to the end of my presentation/talk.”

Summarising Points

“Let me just look at the key points again.” ”To conclude/In conclusion, I’d like to…” ”I’ll briefly summarise the main issues.” ”To sum up (then), we….”

Making Recommendations

“It’s recommended that…” ”We’d suggest…” ”It’s my opinion that we should…” ”Based on these findings, I’m recommending that…”

Closing your Presentation

“Thank you for your attention/time.” ”Before I end, let me just say…” ”Thank you for listening.”

Inviting Questions

“Do you have any questions?” ”Now we have time for a few questions.” ”If you have any questions, please do ask.” ”And now, I’ll be happy to answer any questions you might have.”

LESSON END.

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Written by: Ashish Arora

Picture this: You've just delivered an amazing presentation that had your audience hooked from the start. The excitement in the room is glaring as you reach the final moments of your presentations.

Now, it's time to close with a bang and leave a lasting impression.

The way you conclude your presentation holds immense power. That’s the defining moment that cements your message in the minds of your audience.

So how do you wrap up your presentation in a memorable way and leave your audience feeling inspired? That’s why we created this article to teach you how to end a presentation.

In this article, we're going to explore six awesome ways to close your presentation with style. These techniques will help you leave a lasting impact and make your audience go "Wow!"

Get ready to level up your presentation skills and charm your audience with these proven closing techniques.

We've covered the best closing tactics for your next presentation in this video.

Table of Contents

6 ways to close your presentation with style, tools to help you create a presentation, key phrases to end a presentation.

• How to Start a Presentation
• Top Presentation Mistakes to Avoid
• How you end your presentation can make all the difference in solidifying your message and leaving your audience with a sense of purpose.
• Level up your presentation skills and charm your audience with these proven closing techniques: include a strong call-to-action (CTA), don't end with a question and answer slide, conclude with a memorable quote, tell a story, summarize your main points and thank the audience.
• Here are some ways you can start your presentation on a strong note: make a bold claim, give them the unexpected, pique curiosity, ask questions and tell a story.
• Avoid these top presentation mistakes: lack of adequate presentation, being robotic, avoiding eye contact, starting and ending weak.
• Visme, Prezi, Slidebean and Google Slides are four stand-out tools you can use to create stunning and effective presentations.
• Visme’s presentation software offers a wide range of templates and extensive features to help you create next-level presentations.

There’s no question that grabbing your audience’s attention at the very beginning of your presentation is important. But how you end it can make all the difference in your presentation’s overall impact.

Here are some ways to ensure you end powerfully:

• Way #1: Include a Strong Call-to-Action (CTA)
• Way #2: Don't End With a Q&A
• Way #3: End With a Memorable Quote
• Way #4: Close With a Story
• Way #5: Drive Your Main Points Home
• Way #6: Thank and Acknowledge

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1. Include a Strong Call-to-Action (CTA)

If you’re a business owner, the primary purpose of your presentation is to inspire the audience to action. Don’t assume they will take it, move them to it.

Use powerful words that are definitive and instructional. Calls-to-action like “Begin the journey” or “Join the fight” are to-the-point and let the audience know what to do.

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2. Don’t End with a Q&A

You’ve just spent 20-30 minutes wowing your audience and now you’re going to let your presentation fizzle out with a Q&A? Beyond the fact that you are never in full control of what questions you will be asked, Q&As are just not memorable.

So how do you end a presentation with a bang? It is better to take questions throughout the presentation. This way the questions asked are relevant to the particular information being shared and you can ensure your audience is keeping up with you.

If you have been forced to structure your presentation so that questions are taken at the end, make sure to allow yourself a minute or two after the Q&A. Use this time to close the presentation with your final takeaways and messages of inspiration.

3. End with a Memorable Quote

Sometimes, if you can’t find the perfect words to end with, use someone else’s words.

“Life is 10% what happens to me and 90% of how I react to it.”  –Charles Swindoll

“Life is what happens to you while you’re busy making other plans.” –John Lennon

“Your time is limited, so don’t waste it living someone else’s life.” –Steve Jobs

These are pretty powerful words, no? Use quotes like these when you wrap up your presentation, or add them in your final slide to leave a strong impression.

4. Close with a Story

If opening with a compelling story works, there’s a very good chance that closing with one will as well. While a story at the beginning was an effective lead-in to your message, a story at the end can creatively sum up the information you have shared.

A word of caution: don’t end with a case study . Many business owners do this. Case studies are great for the middle of your presentation. But for the conclusion, you want a meaningful story that affects your audience emotionally and causes them to remember your message for a long, long time.

5. Drive Your Main Points Home

Your audience will appreciate some form of summation at the end that will act as a linear representation of what they’ve just heard.  There is a simple summary formula that many professional speakers use in the ending slide:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

You can simply say something like, “Before I leave you with my final thoughts about XYZ, let me briefly restate my main takeaways…” Don’t just list your key points but show the audience how each links to the other points.

Giving a successful presentation takes a lot of work and commitment. By creating a powerful opening and closing, you will ensure that your message is not only fully received but impactful as well.

6.  Thank and Acknowledge

If you're finding it hard to signal to your audience that your presentation has ended and it's time to applaud, thanking them can be a great way to do so. Including an end slide or thank you slide can make things easier.

At the end of your presentation, you can also acknowledge any companies or people who helped you put together your presentation, such as a website you used as a data source.

Now that you know how to end a presentation effectively, let's find out how you can create one that speaks for itself.

A well-designed slide deck can not only help you better convey your message, but it can also make you feel more confident about your presentation.

Here are four tools you can use to create stunning and effective presentations.

Visme is a robust visual content creation tool and presentation software that transforms how users create and deliver captivating presentations. With a wide range of customizable templates, an extensive asset library and an intuitive drag-and-drop editor, you can level up your presentation and captivate your audience like never before.

Here are some of the standard features of Visme's presentation software.

• Generate a set of branded templates tailored to your brand using Visme's AI-powered brand design tool .
• Easily record projects and presentations for your audience to view on their own time and pace with Visme Presenter studio .
• Create beautiful data visualizations , charts , graphs , and infographics that will effectively communicate your information.
• Transform boring presentation slides into enriching experiences that keep your audience engaged with interactive features using pop ups, hover effects, slide transitions, interactive charts, maps, quizzes and videos.
•  Generate high-quality content,  proofread or create an outline for your presentation using Visme's AI text generator .
• Take your presentation to a whole new level with our comprehensive library of royalty-free images, icons, illustrations, graphics, and pre-designed content blocks.
• Unleash your creativity with the help of Visme’s AI image generator . All you need to do is input your prompt and you can generate unique photos, paintings, pencil drawings, 3D graphics, icons, abstract art, and more.
• Drive seamless collaboration with Visme's collaborative features make teamwork a breeze. You can collaborate with colleagues and clients in real-time, leave comments, and make edits together, ensuring a smooth and efficient workflow. Say goodbye to email attachments and enjoy seamless collaboration all in one place.
• When you’re sold on your final presentation design , you can download it in multiple formats, including PPTX, PDF, PDF or as a shareable link . You can present directly from Visme, embed your presentation on websites, or download it for offline use.

If you're racing against the clock, use Visme's AI presentation maker to create stunning presentations in seconds. Just explain what you want to create, provide more context, select your preferred designs and watch the tool unleash its magic.

Get started with our Starter plan and enjoy full access to templates and assets. Or upgrade to a Pro plan to access team collaboration and brand management features. Our Visme for Teams plans offer enterprise-level features like custom sub-domains, team collaboration, custom integrations and more.

The master of non-linear presentations, Prezi, lets you create slide decks that are bound to stand out from others.

While the learning curve of Prezi can be steep for some people, it's worth it if you're looking to get creative with your presentations.

3. Slidebean

If the most important thing to you when making a presentation is saving time, Slidebean might be a great fit.

The best thing about this tool is it uses artificial intelligence (AI) to help you create stunning layouts for your content.

Slidebean is ideal if you're not looking for extensive customizability, just ease of use and time-saving features like templates and content blocks.

4. Google Slides

Sometimes, the most basic tools are enough for creating a great presentation, especially if the industry you're operating in requires simplicity and seriousness.

The best part about Google Slides is that you can use it from anywhere and from any device. For example, you can create your entire presentation on your phone using the mobile application.

Presentations made in Google Slides can also be opened with Microsoft PowerPoint and Keynote, which makes it quite a versatile tool.

if you're wondering how to close your presentation, here are some key phrases you can use:

Appreciate your listeners

• Thank you for your time and attention.
• I appreciate your presence here today.
• Thank you for being such an engaged audience.

Express gratitude for the opportunity

• I'm grateful for the chance to share...
• I want to express my gratitude to...
• Thank you once again for the opportunity.

Summarize the main points

• In summary...
• To sum up...
• In conclusion...

Use a call to action

• I encourage each of you to...
• Let's work together to...
• Take the next step by...

Inspire or motivate your audience

• Remember that...
• As we move forward, let's keep in mind...
• Let this be a reminder that..."

Leave your closing thoughts

• In closing...
• As a final thought...
• To wrap things up...

Encourage your audience to ask questions or share their thoughts

• I'm now open to any questions you may have.
• I'd love to hear your thoughts on...
• Feel free to reach out if you have any further questions.

Reiterate the main points

• Just to recap...
• To reiterate the key points...
• In essence, we covered...

Use closing quotes

• To quote [relevant figure]...
• In the words of [author]...
• As [famous person] once said...

Express optimism about the future

• Looking ahead...
• The future holds great opportunities for...
• I'm excited about the possibilities that lie ahead.

Remember, these fun ways to end a presentation aren't one-size-fits-all. You need to tailor these phrases to fit the specific context and tone of your presentation.

Bonus 1: How to Start a Presentation

Now you know how to conclude a presentation. We’ve also discussed ​​what to say at the end of a presentation.

Let’s discuss how to begin a presentation.

According to bestselling author, Malcolm Gladwell, in  Blink: The Power of Thinking Without Thinking , "Snap judgments are ... enormously quick: they rely on the thinnest slices of experience."

In other words: first impressions are real, and they happen really quickly. Think about those presentations you have sat in the audience for.

How quickly did you sum a presenter up when they took the stage? Did you judge them on their posture? What they were wearing? How they addressed the audience? What their voice sounded like?

Most likely, you took all of these factors into account and quickly decided whether you were going to give them your full attention or think about what you should make for dinner.

As a presenter, you must understand that your audience members will make a snap decision about you within the first few moments after taking that stage. Your job at the very beginning of your presentation is to grab their attention.

Here are some ways you can start your presentation strong.

1. Make a Bold Claim

Imagine being in the audience when a presenter opens his mouth and the first words out are, “When I’ve finished here today, you will have the knowledge to increase your revenue by 200% this year.” Um… would you sit forward in your chair and listen to every single word? You bet you would!

You have been asked to speak because you are an expert in your field and have valuable information to share. So why be shy about it? Start your presentation with a bold claim, and then overdeliver.

2. Give Them the Unexpected

Another powerful way to grab attention right up top is to contradict audience expectations. Some people refer to this as "applied unpredictability principle."

Giving people what they expect is not very exciting. Imagine a roller coaster that had no sudden drops or turns. It wouldn’t thrill you. Well the same can be said for presentations. The unexpected hooks the audience instantly.

Here’s an example. Pamela Meyer, author of Liespotting , starts off her presentation by scanning the audience and then saying, “Okay, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar! Also the person to your left is a liar.”

Well, the audience laughs, getting her intended joke, but you can tell that this unexpected statement has hooked them, and they are ready to give their full attention.

3. Pique Curiosity

Humans like to have their curiosity piqued. We love the feeling of being presented with information that makes us curious and wonder about something.  Research actually shows that curiosity prepares our brain to learn something new. How does it do this?

Well, when we are curious about something, we give that something our full attention. We look for clues and assess situations. This is how we operate and it’s how our ancestors stayed alive.

If you want to grab the audience’s attention right off the bat, ask a question or pose an idea that piques their curiosity. You’ll see many Ted Talk presenters do this by “confessing” they have to share a secret or an apology.

Speaker Dan Pink does this in his famous  T e d Talk  when he says:

“I need to make a confession, at the outset here. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of. Something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.”

The minute someone says they have something to confess, we HAVE to know what it is, and so we are forced to pay attention.

RELATED: 29 Killer Presentation Tips to Wow Your Audience

4. Ask Questions

This technique is an oldie but a goodie. By posing a thoughtful question to your audience, their brain is forced to THINK about the answer. You have engaged them from second one. The key is to make the question one that cannot be answered with a simple yes or no, but rather one that plants the seed of an idea.

“What scares you the most?”

“How do human beings constantly reach goals we all believe can never be reached?”

“When was the last time you allowed yourself to feel powerful?”

5. Tell a Story

“When I was nine, I met a homeless man who said he could see my entire future. He told me that when I turned 12, I would die. And I did.”

Okay, I am FULLY listening.

Stories are powerful. The human brain seems to have been wired to listen to stories. No matter how old we get, when someone starts to tell us a story, we instantly become 5-years-old, wide-eyed, ready to go on an adventure.

The story you tell can be personal or professional, just make sure it ties into your overall message.

Bonus 2: Top Presentation Mistakes to Avoid

If we’re going to discuss a presentation success formula, we’ve got to first tackle some of the biggest public speaking mistakes that guarantee your presentation is unsuccessful. Are you guilty of any of these?

1. Not Being Prepared

We’ve all seen those presenters who make it look so effortless. Steve Jobs was like that. He seemed to glide onto the stage, open his mouth and instantly captivate everyone.

But the truth is, even Steve Jobs had to prepare.

Thoughtful preparation is essential for any level of public speaking. Doing the work ahead of time will not only help you feel and sound more confident, it will ensure you deliver the right message to the right audience.

2. Being Robotic

Beyond being comfortable with your material, you must be comfortable in your own body. Have you seen presenters who just stand in one spot and barely move at all? While they’re not very good at exciting their audience, they do have a keen knack for lulling listeners to sleep.

Granted, there may be those rare situations where, because of a lack of robust technology, you have no choice but to stand behind a podium. But even then, be sure to use gestures to punctuate your message. Gestures communicate on a level that words don’t. Don’t be flamboyant but try and use natural gestures as much as you can – you’ll seem human instead of machine-like.

And, when technology does allow you free movement, by all means, move around that stage. Steve Jobs was great at using movement purposefully during his presentations.

If you have a presentation coming up and want to avoid sounding robotic, this video explains 8 ways to memorize your presentation.

3. Avoiding Eye Contact

We can’t talk about body language and not mention one of the biggest mistakes that many speakers make, and that is avoiding eye contact. How many presentations have you seen where the speaker spent the entire time staring at her notes or PowerPoint presentation? How did you feel? Perhaps invisible?

Meeting a person’s gaze establishes a real connection and keeps listeners engaged. If your audience is small enough, try to make eye contact with everyone at least once. If the audience is too large, do your best to scan each section of the audience, landing on a few people. This will give everyone a general impression that you are doing your best to connect.

4. Starting and Ending Weak

If there is one no-no a presenter can make, this is it.

You should think of your presentation as a delicious meal you have painstakingly prepared for your guests. What do you remember most about a great meal? If you’re like most people, you remember the appetizers and the dessert – everything in between is kind of a good-tasting blur.

When you begin and end your presentation strong, you gain the audience’s attention quickly and leave a positive and lasting impression. These are two skills that cannot be emphasized enough.

Let’s look at some of the ways you can ensure you start your presentation strong:

Ready to Level-Up Your Presentation?

Whether it's a business presentation or a motivational speech, knowing how to give a closing statement and ending your talk on a high note is important.

The last thing you say in front of a crowd can help you leave a memorable impression, whether it's a recap of your presentation content or a rhetorical question.

If you're ready to take your presentations to the next level, use Visme's presentation software  to put together engaging and interactive slides.

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About the Author

Ashish Arora is the Co-Founder of SketchBubble.com , a leading provider of result-driven, professionally built presentation templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on  Twitter or  LinkedIn .

SpeakUp resources

How to end a presentation in english: methods and examples.

• By Matthew Jones

Naturally, the way you end a presentation will depend on the setting and subject matter. Are you pitching an idea to your boss? Are you participating in a group presentation at school? Or are you presenting a business idea to potential investors? No matter the context, you’ll want to have a stellar ending that satisfies your audience and reinforces your goals.

So, do you want to learn how to end a presentation with style? Wondering how to end an informative speech? Or do you want to know how to conclude a Powerpoint presentation with impact? We’re here to help you learn how to end a presentation and make a great impression!

How to End a Presentation: 3 Effective Methods

Every presentation needs a great beginning, middle, and end. In this guide, we will focus on crafting the perfect conclusion. However, if you’d like to make sure that your presentation sounds good from start to finish, you should also check out our guide on starting a presentation in English .

Though there are many ways to end a presentation, the most effective strategies focus on making a lasting impression on your audience and reinforcing your goals. So, let’s take a look at three effective ways to end a presentation:

1. Summarize the Key Takeaways

Most presenters either make an argument (i.e. they want to convince their audience to adopt their view) or present new or interesting information (i.e. they want to educate their audience). In either case, the presentation will likely consist of important facts and figures. The conclusion gives you the opportunity to reiterate the most important information to your audience.

This doesn’t mean that you should simply restate everything from your presentation a second time. Instead, you should identify the most important parts of your presentation and briefly summarize them.

This is similar to what you might find in the last paragraph of an academic essay. For example, if you’re presenting a business proposal to potential investors, you might conclude with a summary of your business and the reasons why your audience should invest in your idea.

2. End with a CTA (Call-To-Action)

Ending with a Call-To-Action is one of the best ways to increase audience engagement (participation) with your presentation. A CTA is simply a request or invitation to perform a specific action. This technique is frequently used in sales or marketing presentations, though it can be used in many different situations.

For example, let’s say that you’re giving an informational presentation about the importance of hygiene in the workplace. Since your goal is to educate your audience, you may think that there’s no place for a CTA.

On the contrary, informational presentations are perfect for CTA’s. Rather than simply ending your presentation, you can direct your audience to seek out more information on the subject from authorities. In this case, you might encourage listeners to learn more from an authoritative medical organization, like the World Health Organization (WHO).

3. Use a Relevant Quote

It may sound cliche, but using quotes in your closing speech is both memorable and effective. However, not just any quote will do. You should always make sure that your quote is relevant to the topic. If you’re making an argument, you might want to include a quote that either directly or indirectly reinforces your main point.

Let’s say that you’re conducting a presentation about your company’s mission statement. You might present the information with a Powerpoint presentation, in which case your last slide could include an inspirational quote. The quote can either refer to the mission statement or somehow reinforce the ideas covered in the presentation.

Formatting Your Conclusion

While these 3 strategies should give you some inspiration, they won’t help you format your conclusion. You might know that you want to end your presentation with a Call-To-Action, but how should you “start” your conclusion? How long should you make your conclusion? Finally, what are some good phrases to use for ending a presentation?<br>

Examples of a Good Conclusion

In conclusion, I believe that we can increase our annual revenue this year. We can do this with a combination of increased efficiency in our production process and a more dynamic approach to lead generation. If we implement these changes, I estimate that annual revenue will increase by as much as 15%.

The example above shows a good conclusion for a business presentation. However, some people believe that the term in conclusion is overused. Here’s how to end a presentation using transition words similar to in conclusion .

Transition words help your audience know that your presentation is ending. Try starting your conclusion with one of these phrases:

• To summarize

However, transition words aren’t always necessary. Here are a few good ways to end a presentation using a different approach.

• Summarize Key Takeaways : There are two things that I’d like you to remember from today’s presentation. First, we are a company that consults startups for a fraction of the cost of other consultation services. And second, we have a perfect record of successfully growing startups in a wide variety of industries. If anything was unclear, I’d be happy to open the floor to questions.
• Make a Call-To-Action : I am very passionate about climate change. The future of the planet rests on our shoulders and we are quickly running out of time to take action. That said, I do believe that we can effect real change for future generations. I challenge you to take up the fight for our children and our children’s children.
• Use a Relevant Quote: I’d like to end my presentation with one of my favorite quotes: “Ask not what your country can do for you — ask what you can do for your country.”

As you can see, your conclusion does not need to be very long. In fact, a conclusion should be short and to the point. This way, you can effectively end your presentation without rambling or adding extraneous (irrelevant) information.

How to End a Presentation in English with Common Phrases

Finally, there are a few generic phrases that people frequently use to wrap up presentations. While we encourage you to think about how to end a presentation using a unique final statement, there’s nothing wrong with using these common closing phrases:

• Thank you for your time.
• I appreciate the opportunity to speak with you today.
• I’ll now answer any questions you have about (topic).
• If you need any further information, feel free to contact me at (contact information).

We hope this guide helps you better understand how to end a presentation ! If you’d like to find out more about how to end a presentation in English effectively, visit Magoosh Speaking today!

Matthew Jones

Free practice (Facebook group)

Phone: +1 (510) 560-7571

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Blog Marketing How To End A Presentation & Leave A Lasting Impression

How To End A Presentation & Leave A Lasting Impression

Written by: Krystle Wong Aug 09, 2023

So you’ve got an exciting presentation ready to wow your audience and you’re left with the final brushstroke — how to end your presentation with a bang. 

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a profound and lasting impression that resonates long after the lights dim and the audience disperses.

In this article, I’ll walk you through the art of crafting an impactful conclusion that resonates with 10 effective techniques and ideas along with real-life examples to inspire your next presentation. Alternatively, you could always jump right into creating your slides by customizing our professionally designed presentation templates . They’re fully customizable and require no design experience at all! 

Click to jump ahead:

Why is it important to have an impactful ending for your presentation?

10 effective presentation closing techniques to leave a lasting impression, 7 things to put on a conclusion slide.

• 5 real-life exceptional examples of how to end a presentation

6 mistakes to avoid in concluding a presentation

Faqs on how to end a presentation, how to create a memorable presentation with venngage.

People tend to remember the beginning and end of a presentation more vividly than the middle, making the final moments your last chance to make a lasting impression. 

An ending that leaves a lasting impact doesn’t merely mark the end of a presentation; it opens doors to further exploration. A strong conclusion is vital because it:

• Leaves a lasting impression on the audience.
• Reinforces key points and takeaways.
• Motivates action and implementation of ideas.
• Creates an emotional connection with the audience.
• Fosters engagement, curiosity and reflection.

Just like the final scene of a movie, your presentation’s ending has the potential to linger in your audience’s minds long after they’ve left the room. From summarizing key points to engaging the audience in unexpected ways, make a lasting impression with these 10 ways to end a presentation:

1. The summary

Wrap up your entire presentation with a concise and impactful summary, recapping the key points and main takeaways. By doing so, you reinforce the essential aspects and ensure the audience leaves with a crystal-clear understanding of your core message.

2. The reverse story

Here’s a cool one: start with the end result and then surprise the audience with the journey that led you to where you are. Share the challenges you conquered and the lessons you learned, making it a memorable and unique conclusion that drives home your key takeaways.

Alternatively, customize one of our cool presentation templates to capture the attention of your audience and deliver your message in an engaging and memorable way

3. The metaphorical prop

For an added visual touch, bring a symbolic prop that represents your message. Explain its significance in relation to your content, leaving the audience with a tangible and unforgettable visual representation that reinforces your key concepts.

4. The audience engagement challenge

Get the audience involved by throwing them a challenge related to your informational presentation. Encourage active participation and promise to share the results later, fostering their involvement and motivating them to take action.

5. The memorable statistic showcase

Spice things up with a series of surprising or intriguing statistics, presented with attention-grabbing visual aids. Summarize your main points using these impactful stats to ensure the audience remembers and grasps the significance of your data, especially when delivering a business presentation or pitch deck presentation .

Transform your data-heavy presentations into engaging presentations using data visualization tools. Venngage’s chart and graph tools help you present information in a digestible and visually appealing manner. Infographics and diagrams can simplify complex concepts while images add a relatable dimension to your presentation. 

6. The interactive story creation

How about a collaborative story? Work with the audience to create an impromptu tale together. Let them contribute elements and build the story with you. Then, cleverly tie it back to your core message with a creative presentation conclusion.

7. The unexpected guest speaker

Introduce an unexpected guest who shares a unique perspective related to your presentation’s theme. If their story aligns with your message, it’ll surely amp up the audience’s interest and engagement.

8. The thought-provoking prompt

Leave your audience pondering with a thought-provoking question or prompt related to your topic. Encourage reflection and curiosity, sparking a desire to explore the subject further and dig deeper into your message.

9. The empowering call-to-action

Time to inspire action! Craft a powerful call to action that motivates the audience to make a difference. Provide practical steps and resources to support their involvement, empowering them to take part in something meaningful.

10. The heartfelt expression

End on a warm note by expressing genuine gratitude and appreciation for the audience’s time and attention. Acknowledge their presence and thank them sincerely, leaving a lasting impression of professionalism and warmth.

Not sure where to start? These 12 presentation software might come in handy for creating a good presentation that stands out. 

Remember, your closing slides for the presentation is your final opportunity to make a strong impact on your audience. However, the question remains — what exactly should be on the last slide of your presentation? Here are 7 conclusion slide examples to conclude with a high note:

1. Key takeaways

Highlight the main points or key takeaways from your presentation. This reinforces the essential information you want the audience to remember, ensuring they leave with a clear understanding of your message with a well summarized and simple presentation .

2. Closing statement

Craft a strong closing statement that summarizes the overall message of your presentation and leaves a positive final impression. This concluding remark should be impactful and memorable.

3. Call-to-action

Don’t forget to include a compelling call to action in your final message that motivates the audience to take specific steps after the presentation. Whether it’s signing up for a newsletter, trying a product or conducting further research, a clear call to action can encourage engagement.

4. Contact information

Provide your contact details, such as email address or social media handles. That way, the audience can easily reach out for further inquiries or discussions. Building connections with your audience enhances engagement and opens doors for future opportunities.

Use impactful visuals or graphics to deliver your presentation effectively and make the conclusion slide visually appealing. Engaging visuals can captivate the audience and help solidify your key points.

Visuals are powerful tools for retention. Use Venngage’s library of icons, images and charts to complement your text. You can easily upload and incorporate your own images or choose from Venngage’s library of stock photos to add depth and relevance to your visuals.

6. Next steps

Outline the recommended next steps for the audience to take after the presentation, guiding them on what actions to pursue. This can be a practical roadmap for implementing your ideas and recommendations.

7. Inspirational quote

To leave a lasting impression, consider including a powerful and relevant quote that resonates with the main message of your presentation. Thoughtful quotes can inspire and reinforce the significance of your key points.

Whether you’re giving an in-person or virtual presentation , a strong wrap-up can boost persuasiveness and ensure that your message resonates and motivates action effectively. Check out our gallery of professional presentation templates to get started.

5 real-life exceptional examples of how to end a presentation 

When we talk about crafting an exceptional closing for a presentation, I’m sure you’ll have a million questions — like how do you end a presentation, what do you say at the end of a presentation or even how to say thank you after a presentation. 

To get a better idea of how to end a presentation with style — let’s delve into five remarkable real-life examples that offer valuable insights into crafting a conclusion that truly seals the deal: 

1. Sheryl Sandberg 

In her TED Talk titled “Why We Have Too Few Women Leaders,” Sheryl Sandberg concluded with an impactful call to action, urging men and women to lean in and support gender equality in the workplace. This motivational ending inspired the audience to take action toward a more inclusive world.

2. Elon Musk

Elon Musk often concludes with his vision for the future and how his companies are working towards groundbreaking advancements. His passion and enthusiasm for pushing the boundaries of technology leave the audience inspired and eager to witness the future unfold.

3. Barack Obama

President Obama’s farewell address concluded with an emotional and heartfelt expression of gratitude to the American people. He thanked the audience for their support and encouraged them to stay engaged and uphold the values that define the nation.

4. Brené Brown 

In her TED Talk on vulnerability, Brené Brown ended with a powerful quote from Theodore Roosevelt: “It is not the critic who counts… The credit belongs to the man who is actually in the arena.” This quote reinforced her message about the importance of embracing vulnerability and taking risks in life.

5. Malala Yousafzai

In her Nobel Peace Prize acceptance speech, Malala Yousafzai ended with a moving call to action for education and girls’ rights. She inspired the audience to stand up against injustice and to work towards a world where every child has access to education.

For more innovative presentation ideas , turn ordinary slides into captivating experiences with these 15 interactive presentation ideas that will leave your audience begging for more.

So, we talked about how a good presentation usually ends. As you approach the conclusion of your presentation, let’s go through some of the common pitfalls you should avoid that will undermine the impact of your closing:

1. Abrupt endings

To deliver persuasive presentations, don’t leave your audience hanging with an abrupt conclusion. Instead, ensure a smooth transition by providing a clear closing statement or summarizing the key points to leave a lasting impression.

2. New information

You may be wondering — can I introduce new information or ideas in the closing? The answer is no. Resist the urge to introduce new data or facts in the conclusion and stick to reinforcing the main content presented earlier. By introducing new content at the end, you risk overshadowing your main message.

3. Ending with a Q&A session

While Q&A sessions are valuable , don’t conclude your presentation with them. Opt for a strong closing statement or call-to-action instead, leaving the audience with a clear takeaway.

4. Overloading your final slide

Avoid cluttering your final slide with too much information or excessive visuals. Keep it clean, concise and impactful to reinforce your key messages effectively.

5. Forgetting the call-to-action

Most presentations fail to include a compelling call-to-action which can diminish the overall impact of your presentation. To deliver a persuasive presentation, encourage your audience to take specific steps after the talk, driving engagement and follow-through.

6. Ignoring the audience

Make your conclusion audience-centric by connecting with their needs and interests. Avoid making it solely about yourself or your achievements. Instead, focus on how your message benefits the audience.

What should be the last slide of a presentation?

The last slide of a presentation should be a conclusion slide, summarizing key takeaways, delivering a strong closing statement and possibly including a call to action.

How do I begin a presentation?

Grabbing the audience’s attention at the very beginning with a compelling opening such as a relevant story, surprising statistic or thought-provoking question. You can even create a game presentation to boost interactivity with your audience. Check out this blog for more ideas on how to start a presentation . 

How can I ensure a smooth transition from the body of the presentation to the closing? 

To ensure a smooth transition, summarize key points from the body, use transition phrases like “In conclusion,” and revisit the main message introduced at the beginning. Bridge the content discussed to the themes of the closing and consider adjusting tone and pace to signal the transition.

How long should the conclusion of a presentation be?

The conclusion of a presentation should typically be around 5-10% of the total presentation time, keeping it concise and impactful.

Should you say thank you at the end of a presentation?

Yes, saying thank you at the end of a PowerPoint presentation is a courteous way to show appreciation for the audience’s time and attention.

Should I use presentation slides in the concluding part of my talk? 

Yes, using presentation slides in the concluding part of your talk can be effective. Use concise slides to summarize key takeaways, reinforce your main points and deliver a strong closing statement. A final presentation slide can enhance the impact of your conclusion and help the audience remember your message.

Should I include a Q&A session at the end of the presentation?

Avoid Q&A sessions in certain situations to ensure a well-structured and impactful conclusion. It helps prevent potential time constraints and disruptions to your carefully crafted ending, ensuring your core message remains the focus without the risk of unanswered or off-topic questions diluting the presentation’s impact.

Is it appropriate to use humor in the closing of a presentation?

Using humor in the closing of a presentation can be appropriate if it aligns with your content and audience as it can leave a positive and memorable impression. However, it’s essential to use humor carefully and avoid inappropriate or offensive jokes.

How do I manage nervousness during the closing of a presentation?

To manage nervousness during the closing, focus on your key points and the main message you want to convey. Take deep breaths to calm your nerves, maintain eye contact and remind yourself that you’re sharing valuable insights to enhance your presentation skills.

Creating a memorable presentation is a blend of engaging content and visually captivating design. With Venngage, you can transform your ideas into a dynamic and unforgettable presentation in just 5 easy steps: 

• Choose a template from Venngage’s library: Pick a visually appealing template that fits your presentation’s theme and audience, making it easy to get started with a professional look.
• Craft a compelling story or outline: Organize your content into a clear and coherent narrative or outline the key points to engage your audience and make the information easy to follow.
• Customize design and visuals: Tailor the template with your brand colors, fonts and captivating visuals like images and icons, enhancing your presentation’s visual appeal and uniqueness. You can also use an eye-catching presentation background to elevate your visual content. 
• Incorporate impactful quotes or inspiring elements: Include powerful quotes or elements that resonate with your message, evoking emotions and leaving a lasting impression on your audience members
• Utilize data visualization for clarity: Present data and statistics effectively with Venngage’s charts, graphs and infographics, simplifying complex information for better comprehension.

Additionally, Venngage’s real-time collaboration tools allow you to seamlessly collaborate with team members to elevate your presentation creation process to a whole new level. Use comments and annotations to provide feedback on each other’s work and refine ideas as a group, ensuring a comprehensive and well-rounded presentation.

Well, there you have it—the secrets of how to conclude a presentation. From summarizing your key message to delivering a compelling call to action, you’re now armed with a toolkit of techniques that’ll leave your audience in awe.

Now go ahead, wrap it up like a pro and leave that lasting impression that sets you apart as a presenter who knows how to captivate, inspire and truly make a mark.

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• By Illiya Vjestica
• - January 23, 2023

10 Powerful Examples of How to End a Presentation

Here are 10 powerful examples of how to end a presentation that does not end with a thank you slide.

How many presentations have you seen that end with “Thank you for listening” or “Any questions?” I bet it’s a lot…

“Thank you for listening.” is the most common example. Unfortunately, when it comes to closing out your slides ending with “thank you” is the norm. We can create a better presentation ending by following these simple examples.

The two most essential slides of your deck are the ending and intro. An excellent presentation ending is critical to helping the audience to the next step or following a specific call to action.

There are many ways you can increase your presentation retention rate . The most critical steps are having a solid call to action at the end of your presentation and a powerful hook that draws your audience in.

What Action do You Want Your Audience to Take?

Before designing your presentation, start with this question – what message or action will you leave your audience with?

Are you looking to persuade, inspire, entertain or inform your audience? You can choose one or multiple words to describe the intent of your presentation.

Think about the action words that best describe your presentation ending – what do you want them to do? Inspire, book, learn, understand, engage, donate, buy, book or schedule. These are a few examples.

If the goal of your presentation is to inspire, why not end with a powerful and inspiring quote ? Let words of wisdom be the spark that ignites an action within your audience.

Here are three ways to end your presentation:

• Call to Action – getting the audience to take a specific action or next step, for example, booking a call, signing up for an event or donating to your cause.
• Persuade – persuading your audience to think differently, try something new, undertake a challenge or join your movement or community.
• Summarise – A summary of the key points and information you want the audience to remember. If you decide to summarise your talk at the end, keep it to no more than three main points.

10 Examples of How to End a Presentation

1. Asking your audience to take action or make a pledge.

Here were asking the audience to take action by using the wording “take action” in our copy. This call to action is a pledge to donate. A clear message like this can be helpful for charities and non-profits looking to raise funding for their campaign or cause.

2. Encourage your audience to take a specific action, e.g. joining your cause or community

Here was are asking the audience to join our community and help solve a problem by becoming part of the solution. It’s a simple call to action. You can pass the touch to your audience and ask them to take the next lead.

3. Highlight the critical points for your audience to remember.

Rember, to summarise your presentation into no more than three key points. This is important because the human brain struggles to remember more than three pieces of information simultaneously. We call this the “Rule of Three”.

4. If you are trying to get more leads or sales end with a call to action to book a demo or schedule a call.

Can you inspire your audience to sign up for a demo or trial of your product? Structure your talk to lead your prospect through a journey of the results you generate for other clients. At the end of your deck, finish with a specific call to action, such as “Want similar results to X?”

Make sure you design a button, or graphic your prospect can click on when you send them the PDF version of the slides.

5. Challenge your audience to think differently or take action, e.g. what impact could they make?

6. Give your audience actions to help share your message.

7. Promote your upcoming events or workshops

8. Asking your audience to become a volunteer.

9. Direct your audience to learn more about your website.

10. If you are a book author, encourage your audience to engage with your book.

6 Questions to Generate an Ending for Your Presentation

You’ve told an engaging story, but why end your presentation without leaving your audience a clear message or call to action?

Here are six great questions you can ask yourself to generate an ending for your presentation or keynote talk.

• What impression would you want to leave your audience with?
• What is the big idea you want to leave them with?
• What action should they take next?
• What key point should you remember 72 hours after your presentation?
• What do you want them to feel?
• What is the key takeaway for them to understand?

What to Say After Ending a Presentation?

When you get to the end of a book, you don’t see the author say, “thank you for reading my last chapter.” Of course, there is no harm in thanking the audience after your presentation ends, but don’t make that the last words you speak.

Think of the ending of the presentation as the final chapter of an epic novel. It’s your chance to leave a lasting impression on the audience. Close with an impactful ending and leave them feeling empowered, invigorated and engaged.

• Leave a lasting impression.
• Think of it as the last chapter of a book.
• Conclude with a thought or question.
• Leave the audience with a specific action or next step.

How to End a Presentation with Style?

There are many great ways you can end your presentation with style. Are you ready to drop the mic?

Ensure your closing slide is punchy, has a clear headline, or uses a thought-provoking image.

Think about colours. You want to capture the audience’s attention before closing the presentation. Make sure the fonts you choose are clear and easy to read.

Do you need to consider adding a link? If you add links to your social media accounts, use icons and buttons to make them easy to see. Add a link to each button or icon. By doing this, if you send the PDF slides to people, they can follow the links to your various accounts.

What Should you Remember?

💡 If you take one thing away from this post, it’s to lose the traditional ending slides. Let’s move on from the “Thank you for your attention.” or “Any questions.” slides.

These don’t help you or the audience. Respect them and think about what they should do next. You may be interested to learn 3 Tactics to Free Your Presentation Style to help you connect to your audience.

Illiya Vjestica

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How to End a Presentation (+ Useful Phrases)

Table of Contents

Most people are aware of the power of first impressions.

However, our appearance and the first words we utter are only one part of the impact we have on others.

Arguably, the final words we exchange during an interaction can have an even more lasting effect . And that applies to public speaking, too.

Obviously, the way you introduce yourself and the topic you’ll be discussing is important.

However, the end of a presentation should also be recognized as a crucial part of the experience .

With that in mind, this article will walk you through some:

• Things you should consider before drafting your conclusion,
• Tips for ending a presentation memorably,
• Mistakes you should avoid, and
• Phrases you can use to wrap up your speech.

But, before we discuss how to end a presentation, let’s establish why having an impactful conclusion is so essential.

Why is it important to have an impactful ending for your presentation?

In our article about starting a presentation , we explained how the steps of the motivated sequence framework correspond to the structure of the average presentation or speech.

As we have established, the introduction of a presentation mirrors the first step of that model. That means that one of its main goals is to get the listeners’ attention .

The central part of the speech, or the body , corresponds to the second, third, and fourth steps of the motivated sequence framework. In other words, it has to:

• Introduce the audience’s need (or identify a problem the listeners are having),
• Offer a way to satisfy (or resolve) that need, and
• Help the listeners visualize the successful implementation of the speaker’s solution.

Having checked off these points, we arrive at the conclusion , i.e., the subject of this article.

That stage of a presentation corresponds to the final step of the motivated sequence model — which consists of the call to action .

So, the conclusion of a presentation allows the speaker to drive their point home and nudge the audience toward performing a specific action.

However, that’s not the only purpose of a conclusion.

According to the authors of Business Communication: Process & Product , the final section of a presentation should achieve 3 goals . It should:

• Summarize the main themes of the presentation,
• Leave the audience with a specific and noteworthy takeaway (i.e. propose a specific course of action), and
• Include a statement that allows the speaker to leave the podium (or pass the mic) gracefully.

Above all, the ending of a presentation should be memorable , akin to the punchline of a joke.

Having said that, let’s talk about some factors you should consider as you’re writing the conclusion of your speech.

Things to consider before crafting the conclusion of your presentation

If you’re trying to figure out how to end a presentation, knowing the goals of a conclusion should help.

However, those objectives are only one part of the puzzle. To get the others, you should also consider:

• Your audience’s demographic breakdown,
• The general purpose of your presentation ,
• The specific purpose of your presentation , and
• Your thesis statement .

With that in mind, let’s see how each of these factors can help you develop an impactful conclusion for your presentation.

Factor #1: The demographic breakdown of the audience

As we have noted in our article about starting presentations, understanding the demographic breakdown of one’s audience is a crucial part of drafting a speech .

After all, the audience affects all of the choices we make — from the way we present ourselves to the vocabulary and the supporting materials we use during our presentations.

In our quest to learn more about the effect an audience can have on a presentation, we spoke to Persuasion Strategist Juliet Huck .

Having spent a significant portion of her professional career preparing people to take the witness stand, Huck knows a thing or two about adjusting one’s messaging to fit the preferences of one’s audience. She says:

“[The] ending [of] every presentation should be different and always based on the background of your audience. This should not be a blanket statement.  It also depends on if you are educating your audience or persuading them to make a decision in your favor.  You must do the homework on your audience prior to giving a presentation and end by leading them to your desired conclusion by giving them a conclusion they can relate to.”

But, if you’re not entirely sure how to take your audience into account when drafting your conclusion, consider the following questions:

• How will your audience connect to the topic you’re discussing?
• How can you relate the information you’re sharing to the listeners’ needs?
• What would make your audience think back on your presentation in positive terms?
• What would be the most effective way to get your point across to this specific audience?

Knowing whether your audience is friendly, neutral, uninterested, or hostile will also help you adjust your approach.

If nothing else, it’ll tell you whether you should stick to the facts or feel free to deliver a more casual or rousing speech.

Examples of different audience breakdowns

In our article about starting a presentation, we demonstrated our tips through 3 fictional speakers. So, let’s use the same presenters to illustrate this point.

• Nick Mulder is talking about the dangers of phishing. He introduced himself as the head of the security department. So, we can assume that he’s speaking to an audience of fellow employees, perhaps even through video conferencing software. Therefore, he was addressing an internal problem the company was having in front of a fairly receptive audience.
• Joan Miller is talking about how artificial intelligence is changing the future of the marketing industry. In her introduction, she mentioned having over four decades of experience in marketing. Consequently, we can infer that she’s speaking to an audience of marketing specialists who were previously unaware of her credentials.
• Milo Green is talking about employee retention. In his introduction, he indicated that the audience may know him as the founder of Green & Co. So, he’s probably famous enough to be recognized by at least a portion of his audience. Between that and the subject of his presentation, we can assume that he’s talking to the upper management of other companies.

From our examples, we can see how the identity of the speaker and their level of familiarity with the listeners might affect the way they prepare their presentations .

Factor #2: The general purpose of your presentation

Understanding the general purpose of a speech brings you one step closer to knowing how to end a presentation.

According to the authors of Communicating at Work , most presentations can be sorted into one of 3 categories based on that factor. In that regard, your presentation could be:

• Informative , aiming to expand the listeners’ knowledge and/or help them acquire a specific skill,
• Persuasive , with the goal of changing the listeners’ opinions or encouraging them to behave a certain way, or
• Entertaining , which is good for getting the audience to relax and look forward to upcoming speakers or events.

The general purpose of your presentation will naturally affect your conclusion because it will change what you choose to emphasize.

💡 Pumble Pro Tip

The basic goal of your presentation could correspond with the type of presentation you’re giving. To learn more about presentation types and styles, check out this article:

• Presentation types and styles explained

Examples of defining the general purpose of a presentation 

Let’s see how our imaginary presenters would define the general purpose of their presentations.

• The general purpose of our phishing expert’s presentation is informative . The speaker’s primary goal is to teach his coworkers how to recognize and defend themselves against phishing attempts.
• Our marketing expert’s presentation is persuasive . She wants to change her listeners’ minds and make them more open to using AI in their marketing campaigns.
• The last speaker’s presentation about employee retention is also persuasive . After all, the speaker is attempting to show his listeners how they can increase the employee retention rate at their own companies. However, depending on the circumstances surrounding the speech, it could also take on some entertaining qualities.

Factor #3: The specific purpose of your presentation

The specific purpose of a presentation is essentially the outcome you’re looking to achieve with your speech. Defining this goal will require you to know the answers to the following questions :

• Who do you want to influence?
• What do you want them to think or do?
• How, when, and where do you want them to do it?

Ideally, the specific goal you come up with should be realistic and highly specific .

To that end, the authors of Communicating at Work recommend setting measurable goals . So, for example, instead of thinking: “ I want to get approval for my project. ”,

“I want my manager to let me set aside one day per week to work on this project. I also want them to let me ask one or two other people to help me with it.”

Having this kind of goal in mind will help you figure out how to wrap up your presentation.

Examples of defining the specific purpose of a presentation

So, how would our 3 speakers specify the desired outcomes of their presentations in measurable terms? Let’s see:

“I want the people in my company to understand the dangers of phishing attacks. They should learn the exact steps they need to take when they see a suspicious email in their inbox.”

“I want these marketing experts to be more knowledgeable about the way artificial intelligence works right now and understand how they can incorporate that software into their professional practice.”

“I want managers and HR professionals to know how they can make their companies a better place to work so they can keep their employee retention rate high.”

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Factor #4: Your thesis statement

Ultimately, defining the general and specific goals of your presentation is a great way to keep yourself on track when crafting your speech.

However, the audience doesn’t need to know those goals.

Instead, they can hear your thesis statement — a summary of your overall message .

You can treat this statement as the throughline of your presentation. It will appear at least once in the introduction, followed by a few repetitions throughout the body of the presentation.

Finally, you’ll also want to include that same idea in your conclusion at least once.

In addition to keeping you, as the speaker, grounded, that repetition also keeps your audience from wondering what your presentation is about .

Examples of defining the thesis statement of a presentation

So, what would a thesis statement look like in practice? Let’s hear it from our fictional presenters:

“Identifying and reporting phishing emails will save the company’s information and money in the long term.”

“Right now, artificial intelligence isn’t as advanced as people think it is. However, we can still use it for marketing purposes as long as we make sure the process doesn’t begin and end with AI.”

“Improving your employee retention rate makes employees more engaged with their work and saves the company time and money that would otherwise go to training new personnel.”

How to end a presentation with a bang: 10 tips + examples

Now that we know why having an impactful conclusion is so crucial, it’s time to find the right way to achieve your goals.

To that end, we have highlighted 10 tips that might help you wrap up your presentation .

• Reiterate the key points and your core message.
• Mirror your opening statement.
• Elicit a response.
• Engage the audience.
• Call to action.
• Hand out materials.
• Acknowledge your contributors.
• Provide contact information.
• Thank the audience.
• Ask for feedback.

Of course, many of these methods we’ll discuss can be combined. However, your choices may be limited depending on the factors we have previously mentioned.

Tip #1: Reiterate the key points and your core message

Making sure the audience remembers your main points is one of the most important objectives your conclusion should accomplish.

With that in mind, you should dedicate some time at the end of your speech to reinforcing what you were trying to say throughout your presentation.

Take it from Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University:

“Every presentation should deliver and consistently reinforce three key message points. Most audience members will not recall more than three messages. Some may only recall one or two. With that [in mind], an engaging and effective presentation should conclude with the three messages the presenter wants the audience to take away.”

In essence, you’ll want to summarize your presentation by reiterating up to 3 key points and then repeating your thesis statement.

You could even translate this tip to your presentation slides. As Juliet Huck says:

“Your last slide should always draw your audience to your desired conclusion. [It] should be your billboard message , as we remember 70% of what we see and 20% of what we hear.”

We can see what that might look like through the example of our imaginary presentation on the dangers of phishing, below.

Tip #2: Mirror your opening statement

According to the authors of Communicating at Work , splitting a narrative between the introduction and the conclusion of your presentation is a good way to keep your audience’s attention.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , agrees:

“Psychological closure is looping back to the beginning to give the audience a sense of a closed circle. Don’t add new information in the conclusion, just tie the presentation up with a bow. [For example,] I always customize my closings based on the opening of the speech. During a TEDx Talk on Beyoncé’s ‘Formation,’ I began by walking out to the introduction to the song, and then I ended by walking off to the end of the song.”

The above quote demonstrates that this tip can be useful no matter which method you used to start your presentation .

You can use it to put a new spin on a statistic you shared in the introduction, give a story you told a different ending, or finish the punchline of a joke you started with.

Overall, coming back to the theme you introduced at the beginning of your speech should make your presentation seem more complete and intentional .

Phrases you can use to reflect the introduction of your presentation in the conclusion

With all that being said, let’s see how our imaginary speakers would mirror the opening lines of their presentations in their conclusion.

Having started with a phishing statistic, our first speaker might say:

“Going back to the number we started with, remember that the Anti-Phishing Working Group has recorded 1,270,883 individual phishing attacks in the third quarter of 2022 — and that number is always on the rise. Luckily, you now have all the information you need to avoid becoming a part of that statistic.”

Our second speaker would have announced her plans to survey her listeners at the beginning of her presentation. In her conclusion, she might say:

“At the beginning of my presentation, I asked you to answer a quick survey on whether you’d be willing to work with AI. If you look back at your phones, you’ll see a different link in the #general channel on Pumble . Let’s see if this talk has managed to sway some opinions!”

Lastly, our final speaker might refer back to a humorous statement he made about chaining one’s employees to their desks to ensure that employee retention rates stay high.

“Once you start making your company a better place to work, your employees will happily perform their daily tasks — without being glued to their desks.”

Tip #3: Elicit a response

Making an audience experience strong emotions is always a good thing, but especially as the presentation comes to a close.

Putting the listeners in a contemplative mood or, even better, a cheerful one, means that they’ll be more likely to remember you and the points you made after your presentation ends.

On top of that, concluding your presentation in this manner would allow you to step off the stage gracefully, which is one of the main goals your conclusion should accomplish.

Now, depending on the type of presentation you’re delivering and, indeed, your style of presenting, you could elicit a response by:

• Ending with a short but powerful statement ,
• Asking a thought-provoking rhetorical question ,
• Relying on an impactful statistic or a quote , or even
• Inserting a funny picture or a meme on your final presentation slide.

Any one of these methods could help you solidify yourself and your message in the minds of the audience.

Phrases you can use to elicit a response from the audience

So, how would our 3 presenters try to get a response from their audiences? Well, they might use the following statements.

“Ultimately, the best defense against phishing attacks is human intelligence. You, alone, can ensure that your information remains secure by implementing the checklist I’ve shared today.”

“So, let me ask you again. Would you be willing to incorporate AI into your marketing campaign?”

“Hey, if the conditions you’re offering to your employees are good enough — there’s no need to keep them glued to their desks.”

Tip #4: Engage the audience

As we’ll discuss later on, having a Q&A session at the end of your presentation doesn’t always pan out the way you want it to.

Even so, getting your audience — or at least a few select listeners — to verbally respond to you can go a long way toward making you seem like a more engaging speaker.

Still, you can’t implement this tip without a strategy. You want to lead your audience to a certain type of response .

Professional speaker, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , had this to say:

“I often invite attendees to share what action they’re going to take amongst the potential ones I’ve covered throughout the presentation or to at least commit to taking some sort of action.”

Speaker, author, and editorial producer at CNN, Nadia Bilchik , agrees:

“If time allows, I always ask participants to share their biggest takeaway.”

The quote above also highlights the importance of being aware of the time as you are concluding a presentation — which is another thing we’ll talk about later.

For now, we’ll just boil this tip down to the following statement: if possible, try to make people verbalize or at least think about the knowledge they’re taking away from your speech .

Phrases you can use to engage the audience

Going back to our imaginary speakers, let’s see how this tip might work in practice.

“As we approach my conclusion, I’d like for us to reflect on everything we’ve learned here today. So, let me turn the spotlight on you all. Does anyone remember how to recognize a phishing email without opening it?”

“Now, I’m sure everyone here has some idea of how they might incorporate AI into their next marketing campaign. Is anyone willing to share their strategy?”

“Alright! Pop quiz time — don’t worry, I won’t grade you. Can you all shout out the main 3 ways to increase employee retention? Number 1?”

Tip #5: Call to action

Once you have finished reiterating your core message and making sure you have your audience’s attention, you need to be able to direct the listeners to the next step.

As Michelle Gladieux , author of Communicate with Courage and President of Gladieux Consulting, an employee coaching provider, would put it:

“What can the audience DO with the information you’ve shared? Suggest a positive, fruitful next step or, even better, suggest several, and let your presentation participants choose among options that have panned out well for others.”

In her workshops, Gladieux says:

“We ask participants to document at least one goal for behavior change that is specific, measurable, and time-based, and take a bonus step of inviting them to name one person they’ll tell about their goal for added accountability.”

According to the authors of Communicating at Work , there are 2 ways to deliver a call to action at the end of your presentation. Namely, you can either phrase it as:

• An appeal or a question (e.g. “If any of this sounds interesting, you can learn more by signing up for our newsletter through the link on the screen behind me.” ), or
• A challenge or a demand (e.g. “Now, you can keep doing what you’re doing and getting lackluster results. Or, you can sign up for our newsletter to receive tips that will help you upgrade your strategy.” ).

As always, your choice will depend on the factors we have listed at the top of this article.

Phrases you can use to call the audience to action

Let’s see what our fictional speakers’ calls to action might look like.

“Remember, even if you happen to open a phishing email, you’ll be able to deal with it easily by forwarding it to this email address. That’s the main thing you need to remember from this talk.”

“I bet many of you could come up with even more creative ways to incorporate AI into your marketing campaigns. So, how about this: if you fill out the form I’m about to send you, I’ll check in with you in about three months. Those of you who succeed in using AI in a meaningful way will get a chance to share your insights on this very stage next year!”

“I have a challenge for those of you who are ready to meet me at my level. I want you to sign a pledge, promising to boost your employee retention rate by 10% in the next year. We had a similar experiment at one of my talks a couple of years back, and even I was surprised by the results.”

If you decide to accompany this part of your speech with a call to action slide, keep Juliet Huck’s advice in mind:

“A call to action slide is not always persuasive. Persuasion is not a call to action — it is a directed action. To ‘call’ means someone can say no, but to ‘persuade’ [is to] direct your audience to your desired conclusion based on a number of steps.”

In effect, that means that your call to action should be the final step of your persuasion strategy.

You should start building to that desired outcome well before you get to the end of your presentation.

Tip #6: Hand out materials

The ending of a presentation is the perfect time to give the audience a keepsake of your speech .

But, keep in mind that a memento doesn’t have to be a physical item. As Michelle Gladieux would say:

“I like to direct my audiences to free downloadable resources on our website for those who want to continue their personal and professional growth as leaders and communicators.”

So, sharing resources through email or a business messaging app would work just as well.

Of course, you don’t have to hold off until the conclusion of your presentation to give your audience something to remember you by. Gladieux also shared a method she used in her workshops: 

“[Most of our] participants have our high-quality original workbooks in hand during the presentation and available later as a tangible resource. Folks add notes, take short assessments, and work on case studies when we teach using workbooks. If we use presentation slides, we keep the content as engaging visually as possible and short on words.”

If your budget allows you to do something similar, that might be a good way to make the audience remember you.

Phrases you can use before handing out materials

In the scenarios we have conjured up, the speakers might introduce their additional materials like so.

“If you’re interested in learning more about phishing and how you can defend yourself from future attacks, you’ll find more information by following the link on the screen.”

“Now, at this point, I see that my associates have already started delivering some additional materials and miscellaneous goodies to you. I hope you’ll use them to workshop further ideas for using AI in your marketing strategies.”

“I’ll go ahead and forward these presentation slides as well as some additional resources for improving employee retention to you all.”

If you’re looking for a convenient way to deliver additional resources to the attendees of your speech, Pumble is a great option. This article offers some practical tips for using business messaging software for educational purposes — including online conferences:

• Using Pumble for teaching and learning  

Tip #7: Acknowledge contributors

If you’re delivering a business presentation as a representative of a team or a department, you can also use the final moments of your speech to acknowledge everyone who worked on the presentation with you.

On the one hand, you could simply thank your team in general terms and leave it at that.

Alternatively, you could highlight the individual contributions of specific team members if you want to make sure their effort doesn’t go unnoticed.

Phrases you can use to acknowledge your contributors

Here’s how our fictitious presenters might acknowledge the people who helped them create their presentations:

“Before I sign off, I’d like to take a moment to thank Jill and Vanessa from the security team, who helped me compile the data and create the slides you just saw.”

“Finally, I’d like to acknowledge that this presentation wouldn’t be half as informative without the experts who helped me understand the technical side of AI.”

“Now, let’s all give it up for my wonderful team, who helped me organize this lecture.”

Improve communication and collaboration for increased team efficiency with Pumble.

Tip #8: Provide contact information

Business presentations often double as networking opportunities , both for presenters and for audience members.

With that in mind, you might want to put your contact information on one of your closing slides.

For one, doing so would show the audience how they can get in touch with you after your presentation ends. After all, they may have additional questions or even interesting business opportunities for you.

On top of that, putting your contact information on the last slide is also a good way to remind the audience of your name and credentials .

For that reason, our second imaginary speaker might have “Joan Miller — Chief Marketing Officer at Happy Media” on her final slide.

Phrases you can use to provide contact information

So, how would our presenters encourage their audience to keep in touch? Well, they might say: 

“I’m always happy to answer any of your security or phishing-related questions on Pumble. You’ll find me by clicking the plus sign next to the direct messages section and searching my name, Nick Mulder.”

“If you all have any follow-up questions for me or one of the AI experts I’ve spoken to, you’ll find all of our contact information on this slide.”

“If you want to stay up to date on Green & Co’s latest news, follow us on LinkedIn.”

Tip #9: Thank the audience

Many presenters find a way to incorporate a “ thank you ” slide at the end of their presentations.

If you want to express your appreciation to your audience members , you could do the same thing.

However, as we’ll soon discuss, many of the experts we’ve spoken to would advise against having pointless visuals at the end of your presentation.

After all, you want to leave the audience with something memorable to take away from your speech.

Still, if you want to thank the audience, you could always make that final slide serve multiple functions .

For example, a “thank you” slide can also contain the speaker’s contact information, as well as additional resources.

This example “thank you” slide above features a QR code (you can create one using a QR code generator ) leading to more resources — it prompts the audience to find the speaker on various social media platforms.

Tip #10: Ask for feedback

Lastly, some speakers might benefit from knowing what the audience thinks about their delivery and other aspects of their presentation.

That’s why some of the experts we’ve spoken to suggest that conducting a brief survey of the audience could be a good activity to end a presentation with.

Rutgers University professor, Mark Beal, says that:

“Offering audience members the opportunity to take a concise survey at the conclusion of a presentation will result in valuable insights that will inform how to consistently evolve and improve a presentation. […] We use the last few minutes of seminars to allow participants to answer a few questions about what was most useful in our content and delivery, and what, in that individual’s opinion, could improve.”

Michelle Gladieux is also an advocate for audience surveys, saying:

“I’ve delivered thousands of training workshops and keynotes and never miss an opportunity to ask for feedback formally (in writing), informally (in conversation), or both. As you might guess, I advise every presenter reading this to do the same.”

You could encourage this type of feedback by:

• Asking attendees to share their thoughts on your presentation after you step off the stage,
• Setting up a notebook near the door and asking people to jot down their thoughts as they exit,
• Having a suggestion box for hand-written feedback notes, or
• Creating an anonymous survey online and linking to it on your presentation slides.

Most presenters nowadays tend to rely on technology to compile audience feedback, but the method you use will depend on the circumstances surrounding your presentation.

If you’ve never had to ask for feedback before, you might find this article interesting:

• How to ask your manager for feedback  

The worst ways to end a presentation

Having gone through the best practices for concluding a presentation memorably, we also wanted to know what are some of the mistakes speakers should avoid as they reach the end of their speech.

The experts we have spoken to have identified 5 of the worst ways to end a presentation :

• Overloading your final slide.
• Settling for a lackluster closer.
• Ending with a Q&A session.
• Not having time for any questions at all.
• Going over your time.

So, let’s see what makes these mistakes so bad.

Mistake #1: Overloading your final slide

Overloading your presentation slides isn’t a mistake you can make only at the end of your presentation.

Professional speakers know that slides are only there to accompany your speech — they shouldn’t be the main event.

As Nadia Bilchik says:

“Slides are only there to support your message. Towards the end of the presentation, I may even stop the slideshow entirely and just have a black screen. At the very end of the presentation, my suggestion is to have a slide up with the next steps or a call to action.”

Dr. Lee M. Pierce also tends to use blank slides:

“I always end and begin with blank slides. As a speaker, you’re trying to build connection and rapport between you and the audience, not between the audience and your slide deck.”

Therefore, putting too much information onto a single slide can make the speaker seem unprepared, in addition to overwhelming the audience.

When in doubt, remember Kawasaki’s 10/20/30 rule :

• No more than 10 slides per presentation,
• Keep your presentations under 20 minutes, and
• The text on your slides should never be smaller than 30-point font. 

Mistake #2: Settling for a lackluster closer

If your goal is to become a proficient speaker, you’ll have to stop using uninspired closers like:

• “Well, I guess that’s it.”
• “That’s pretty much all I had to say.”
• “That’s about it from me. Can we get some applause?”

The audience will respond if you say something deserving of a response.

Instead of using these bland lines, remember Juliet Huck’s advice:

“Never end your presentation without closing the loop of your beginning theme and being specific when asking for your desire conclusion.”

As we have established, it’s best to conclude your speech by bringing back your thesis statement and key points.

Finishing with weak visuals is similarly offensive — and here we’re not just talking about presentation slides.

Remember, body language is an important component of our communication .

Fidgeting as your presentation comes to a close or slumping your posture as soon as you’re finished speaking won’t do.

As Michelle Gladieux would say:

“Never end a presentation seeming happy to be done, even if you are! Be certain you’re happy to be the presenter before you begin, or find someone else to do it.”

In other words, try not to show signs of anxiety during your presentation .

Maintain a confident demeanor for as long as you remain on stage or as long as you’re on camera, in the case of virtual meetings .

Mistake #3: Ending with a Q&A session

One of the experts we have spoken to, Nadia Bilchik, was particularly adamant about not ending presentations with Q&A sessions.

“Never ever end a presentation on a question-and-answer session. I have seen numerous presenters end by asking ‘Any questions?’ Too often there are no questions, and the presenter is left looking deflated and muttering ‘Thank you.’ [If there are] no questions, you can always say ‘A question I’m often asked is…’ or ‘Something I would like to reiterate is…’ Never end your presentation without your audience being clear about what they are expected to do with the information you have just shared.”

Adding that you can:

“Ask for questions, comments, and concerns, and only then end with a quick wrap-up. The goal is to end with your audience being clear on their next steps.”

Even if the listeners do have questions, there’s a good reason not to have a Q&A session at the very end of your presentation.

Namely, there’s always a chance that someone will ask a question that completely derails the conversation.

If you have the Q&A portion right before your conclusion, you’ll have time to reiterate your core message and proceed with a memorable closing statement .

For reference, you can ask for questions by saying:

“Before I close out this lecture, do you guys have any questions for me?”

Then, if there are no questions, you can still proceed to your conclusion without losing face. 

A Q&A session is one of the best ways to make your presentations more interactive — but it’s not the only way to go about it. To learn more, check out this article:

• 18 Ways to make presentations more interactive and engaging

Mistake #4: Not having time for any questions at all

Ending with a Q&A session could be a problem — but, perhaps, not as big of a problem as not taking questions at all.

As Mark Beal would say:

“Not giving the audience the opportunity to participate in the presentation via a question and answer session is another ineffective way to end a presentation. Audiences want to have a voice in a presentation. They will be more engaged with the presentation content and recall it more effectively if given the opportunity to participate in the presentation and interact with the presenter.”

Dr. Lee M. Pierce adds:

“It’s always good to leave at least 15 minutes for questions. Leaving 5 minutes is annoying and pointless. Also, be prepared that the audience may not have questions or not feel comfortable just jumping in, so have some of your own questions ready to offer them. You can say something like, ‘Just to put it out there, if I were going to ask me a question, I’d ask…’ ”

Now, both Nadia Bilchik and Lee M. Pierce have mentioned phrases you can use if no one comes forth with a question.

You’ll notice that the sentences they have come up with will require you to consider the questions you may be asked ahead of time .

In addition to helping you create a better presentation, doing this will also allow you to answer any questions effortlessly.

Mistake #5: Going over your time

Last but not least, many of the professional speakers we have interviewed have stressed the importance of ending one’s presentation on time.

Michelle Gladieux said it best:

“The best way to end a presentation is ON TIME. Respect others’ time commitments by not running over. You can always hang around for a while to speak with people who have more to say or more to ask.”

Dr. Lee M. Pierce agrees:

“The worst thing you can do is run over time. If you were given 45 minutes for a presentation plus 15 minutes for Q & A, you should end at 45 minutes — better if you end at 35 or 40.”

Then again, according to Guy Kawasaki’s 10/20/30 rule, even going over the 20-minute mark could risk boring and alienating one’s audience.

Useful phrases for ending a presentation

In the course of our research, we’ve found many practical phrases one might use to wrap up a presentation.

We even had experts send in their suggestions. For example, Nadia Bilchik says:

“I always end with a very quick summary of the content, a definitive call to action, and a reiteration of the benefits to the audience. This is a superb model, and I have shared it with thousands of individuals who have found it immensely valuable. Use this as your framework: What I have looked at today… What I am asking you to do… The benefits are…”

Other phrases you might use at the end of your presentation include:

“To recap, we’ve discussed…”

“Throughout this presentation, we talked about…”

“In other words,…”

“To wrap up/conclude,…”

“In short, I’d like to highlight…”

“To put it simply,…”

“In conclusion…”

“In summary, the goal of my presentation…”

“If there’s one thing you take away from my presentation…”

“In bringing my presentation to a close, I wanted to…”

If you’d like to incorporate a call to action, you might say:

“I’m counting on you to…”

“After this presentation, I’d like to ask you to…”

“Please take a minute to…”

“Next time you (see a suspicious email), remember to (forward it to this email address).”

To end with a quote, you could say:

“Let me leave you with this quote…”

“That reminds me of the old saying…”

Lastly, more useful phrases include:

“Feel free to reach out if you have any questions.”

“For more information, head to the link on the screen.”

“Thank you for your time/attention.”

“I hope you found this presentation informative/useful/insightful.”

Remember: the last words you say should make it abundantly clear that your presentation has ended.

What should your final slide look like?

If you don’t want to leave your final slide blank as some of the experts we have talked to would recommend, there are other ways to fill that space.

Joseph Liu told us:

“I tend to make it very clear the presentation is coming to an end by having a slide that says, ‘Closing Thoughts’ or something to that effect. I recommend ending with a recap of your content, reconnecting with the initial hook you used at the start, and finally, some sort of call to action.”

Mark Beal has a similar formula for his closing slides, saying:

“The final slides of my presentation include: A slide featuring three key messages/takeaways, A question and answer slide to engage the audience at the conclusion in the same manner a presenter wants to engage an audience at the start of a presentation, and A final slide including the presenter’s contact information and a website address where they can learn more information. This slide can include a QR code that the audience can screenshot and access the presenter’s website or another digital destination.”

Between these two suggestions and the many examples we have included throughout our guide, you ought to have a clear picture of what your final slide might look like.

End your presentations with a bang on Pumble

Knowing how to end a presentation effectively is a skill like any other — you’re bound to get better through practice and repetition.

To get the most out of your presentations, make sure to give them on Pumble.

Pumble — a team communication and collaboration app — allows you to have the most interactive, efficient presentations thanks to:

• The video conferencing feature that allows you to share your knowledge with a large group of people,
• The screen sharing feature that allows you share your presentation,
• The in-call message feature, to ensure your audience can participate (and send questions for the FAQ partition of the presentation, for example), and
• The blur background feature, that ensures your audience’s attention is always on you and you alone.

Secure, real-time communication for professionals.

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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End of presentation: 7 examples for the perfect conclusion

Ending a presentation is like adding the last stroke of a painter's brush - it rounds off the overall picture and creates a lasting impression. But how do you create a powerful end to a presentation that the audience will remember? Let's discover the secret together in this article.

What do you say at the end of a presentation?

You have given a convincing presentation, addressed everything important and got your message across effectively. Now you are faced with the challenge of finding a successful conclusion. This is where the right words matter. A simple "That's it" or "Thank you for your attention" will probably not be remembered by your audience. Instead, you can use a summary of your main points, a call-to-action or a catchy conclusion to leave a strong impression.

Why the end of your presentation is so important?

The end of a presentation is your last chance to leave a lasting impression. It gives you the opportunity to reinforce your message and inspire your audience, or spur them into action. It's not just about wrapping up your presentation, it's about ending it with a bang. Use this opportunity to reiterate your core message and make a strong emotional connection with your audience.

The principle of the recency effect

The recency effect states that people remember best what they heard last. This underlines why the end of your presentation is so important. If you design the end of your presentation effectively, your audience is more likely to remember it. Use this psychological phenomenon to your advantage and ensure that your conclusions and calls to action are remembered.

Presentation end: 7 examples to leave a lasting impression

• Summarize the main points: Repeat the main points of your presentation to reinforce them.
• Call-to-action: Ask your audience to perform a specific action or take a next step.
• Quote: A relevant and powerful quote can leave a lasting impression.
• Story or anecdote: A short, relevant story or anecdote can create an emotional connection and stick in the audience's mind.
• Questions: Ask a rhetorical or open-ended question that is thought-provoking.
• Surprising statistic or fact: An impressive statistic or fact can make a strong impression.
• Humorous remark: A funny remark or joke can lighten the mood and ensure a positive ending.

How to formulate a strong presentation ending

Formulating a strong presentation ending requires practice and creativity. Try to convey your core message in a way that suits your audience and your topic. Remember that your goal is to leave a lasting impression. Be clear, concise and engaging. Use metaphors or stories to illustrate your points and use rhetorical devices such as repetition and triples to reinforce your message. Here are some examples of how you can conclude your presentation:

• Summary and outlook: "Today we discussed the challenges and solutions for our product development. By implementing these solutions, our company will be even more innovative and efficient in the future."
• Call to action: "Now you know the advantages of our product. Let's exploit the opportunities that arise from this together. Let's start implementing it today!"
• Interaction question: "What do you think of these suggestions? Which measures do you see as a priority to achieve our goals?"
• Inspirational quote: "As Albert Einstein said: 'Life is like riding a bicycle. To keep your balance, you have to keep moving'. So let's keep moving and pursue our goals together."
• Positive outlook: "I am confident that with these strategies we can achieve our goals and continue our success."

Each of these closing formulations has its strengths. Choose the one that best suits your style, your audience and your topic. Find out here how you can structure your presentation to create the perfect ending.

Presentation end - Rhetorical questions as a tool

The dos and don'ts for a successful end to a presentation.

It is crucial to design this finale in such a way that it is effective and memorable. To help you do this, here's a clear list of dos and don'ts to keep in mind at the end of your presentation. These tips will give you guidance to captivate your audience until the curtain falls.

How long should the end of a presentation last?

Make the end of the presentation fun.

Humor can be a great way to end your presentation in a light and enjoyable way. A joke or funny anecdote can lighten the mood and make your audience laugh. However, make sure the humor is appropriate and relevant to your topic.

What comes at the end of the presentation?

The closing slide of your presentation is your last chance to make a lasting impression. It should summarize your main points and include a call-to-action. You can also include your contact details or links to further resources. Make the closing slide engaging and easy to read to reinforce your message.

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End of presentation: the art of making a lasting impression.

The end of your presentation is more than just a conclusion. It's your chance to leave a lasting impression, reinforce your message and inspire your audience to take action. Take advantage of this opportunity and use techniques such as repeating your main points, asking rhetorical questions or adding humor to end your presentation effectively. Remember the principle of the recency effect and design your presentation to be memorable. No matter which method you choose, be authentic and stay true to yourself. Your audience will thank you for it.

Checklist: Effective end of presentation

This checklist will help you evaluate the effectiveness of your presentation ending and make sure you've covered all the important aspects. From the clarity of your message to the emotional resonance, these points are crucial to captivating your audience and leaving a lasting impression.

• Clarity of message: Has the main message of your presentation been clearly communicated?
• Answering audience questions: Were relevant questions from the audience addressed during or at the end of your presentation
• Visual impact: Was a strong, powerful image or graphic used effectively to reinforce the message?
• Audience engagement: Were techniques such as direct questions, interactive elements or calls to action used to actively engage the audience?
• Emotional resonance: Did the end of your presentation evoke an emotional response, be it inspiration, thoughtfulness or joy?
• Summary of content: Were the main points of your presentation summarized clearly and concisely?
• Lasting impression: Does the end of your presentation leave a strong, lasting image in the minds of your audience?

Case study: Impressive presentation endings

There are presentations that continue to occupy and inspire us long after they have finished. It's often the ending that leaves a lasting impression. To understand how to design a professional presentation ending, let's take a look at two case studies.

Steve Jobs at Apple product launches

Jobs' famous "One More Thing..." technique was a masterstroke in the art of presentation. After introducing a series of products or features during the presentation, it seemed as if he had reached the end. But then came the moment everyone was waiting for: Jobs returned to the stage, often with the words "There's one more thing...". These words caused great anticipation and excitement in the audience. This approach was more than just a clever finish. It became a trademark of Apple events and a synonym for innovation and surprise. The "One More Thing..." moments were often the introduction of groundbreaking products or features that would shape the technology world. This technique not only enhanced the impact of the presentation, but also left a sense of awe and curiosity.

The power of storytelling in TED Talks

TED Talks have established themselves worldwide as a platform for some of the most inspiring and influential presentations. A key element that sets TED presentations apart is the way speakers end their talks - often with a personal story or transformative experience. These stories are not only poignant, but also a powerful tool to reinforce the message of the presentation.

Presentation end - Frequently asked questions & answers

How do you end a presentation appropriately.

A good ending to a presentation includes a summary of the main points, a convincing conclusion, words of thanks and a willingness to answer questions.

What phrases are suitable for closing a presentation?

Possible phrases could be: "To conclude...", "To summarize...", "In conclusion, I would like to say...", "This brings me to the end of my presentation...".

Should you ask questions at the end of the presentation?

Yes, it is common and recommended to open a Q&A session at the end of the presentation to clear up any ambiguities and encourage dialog.

How should you respond to questions that you cannot answer?

It is important to be honest and admit if you cannot answer a question. You can offer to provide the answer later or ask the audience if someone else can answer the question.

What should you do if no questions are asked?

If no questions are asked, you can ask some prepared questions to stimulate discussion or highlight other aspects of the topic.

How do you thank the audience at the end of a presentation?

A simple "Thank you for your attention" or "Thank you for taking the time to listen to my presentation" is an appropriate way to say thank you.

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How to End Your Presentation with a Bang

So you’ve spent days (maybe weeks) putting together a killer presentation. Now, you stand up with confidence, present every bullet point with poise, and then you get all the way to the end… and the presentation just fizzles.

It’s like a marathon runner who trains for months (maybe years), then just a half mile before the finish line, starts to cramps and can’t finish the race.

The last thing that you tell your audience will most likely be what they remember. So, you want to end your presentation with a bang!

In this post, we will cover three things that you should absolutely avoid when you close your presentation. In addition, we will also cover 6 killer ways to end on a positive note.

By the way, for more details about how to organize a good speech, see the following. 7 Foolproof Ways to Start a Presentation . | How to Design a Presentation Quickly .

Eliminate these “Show Stoppers” from Your Presentation Conclusion

Avoid Ending Your Presentation with a Question & Answer Period.

One of the things that drives me up the wall is ending a fantastic presentation with a Q & A session that has a high propensity to just flop.

It reminds me of some sage advice from my jr high school football coach. He was an old-school running game type of coach. He’d say,

“In football, when you pass the ball, only three things can happen and two of them are bad.”

I kind of feel the same way about Question & Answer periods. There are only three ways that Q & A sessions can end, and two of them are bad .

Yes, If your audience asks you great questions, you can end your presentation on a high note. However, if your audience asks you odd questions or uninteresting questions, you can end on a low note. Even worse than getting crappy questions, though is getting no questions. Now, the ending will just seem odd.

When I present, I encourage people to ask questions DURING my presentation . That way, I can use a more dynamic way to end my presentation with a bang.

Don’t End by Thanking the Audience for Their Time.

When you stand up to speak, you should have the attitude that your audience is there to hear from you because you have important information that they need. When you thank your audience for their time, you are conceding that their time is more important than your time.

Also Avoid an Abrupt Ending with No Conclusion.

This happened to me early in my career. The first time that I really bombed a speech, I made two really big mistakes. The first was that I sped through the information so quickly that I finished in less than half of the allotted time. Then, I just ran out of things to say, so I sat down. The people in the audience were confused. I had more time and the ending was so abrupt, that they weren’t sure if I was finished.

So, spend time preparing your conclusion. Practice it a few times, and you will end on a high note.

Bonus Tip: Warn Your Audience Ahead of Time that Your Speech is Coming to a Close.

Our brains are wired to look for structure in things. That’s why people get frustrated with cliffhangers in movies. Only in movies, there’s a sequel. In speeches and presentations, the end is the end.

Give a hint that you are nearing a close a couple of slides or paragraphs before you actually do. Saying something like, “So let’s review what we’ve discussed so far”, “As I wrap up this presentation” or “In conclusion”.

Signaling the close prepares your audience for the ending. Ironically, it also makes the ending more memorable.

Secrets to a Powerful Presentation Ending – 6 Ways to End Your Presentation with a Bang

Not that we have covered what NOT to do, let’s focus on a few, turnkey ways to end your presentation with a bang.

(1) End Your Presentation with a Brief Summary You Key Points.

This technique works really well because it allows you to repeat your key points a few times. This repetition helps your audience remember the content better.

An Example of Using a Summary to End Your Presentation with a Bang!

A couple of months ago, I had a class member that used this technique really well. She worked for a local TV station that was trying to attract new viewers. Here is the presentation outline that she created:

We Can Increase the Number of Young Viewers by Focusing More on Our Social Media Platforms Teens get most news from social media. Increase coverage w/ teens increases interest in station. Making social media selective will make us stand out against competition.

[Introduction] “My topic today is about how we can increase the number of young viewers by focusing more on social media. The things that we are going to cover are, how teens get most of their news from social media, that if we increase our coverage with teens there will also be a corresponding increase in interest in our TV station, and how making our social media selective will allow us to stand out from the competition.”

After the introduction, the speaker would then cover the “meat” of the presentation by going through each point with specific examples and evidence about how each of those points is true.

At the conclusion, the speaker could just recap by saying, “So in conclusion, since teens get most of their news via social media, if we increase our coverage with teens, we will also increase interest in our station, and if we make our social media selective we will stand out from the crowd, I believe that we can increase the number of young viewers by focusing more on social media.”

The summary technique is a very easy way to conclude your speech, and it will also increase the retention of your audience.

For additional examples, see How to Write a Speech in Just a few Steps .

(2) End with an Example, Story, or Anecdote.

I spoke for another 45 minutes, and then I finished the presentation by describing the success story of one of my class members. He had implemented the very content that I had just delivered to that breakout session group. However, he was delivering a very data-intense presentation for the Center for Disease Control. (So his content was even more boring than the type of content the audience had to deliver.) The story showed the group how a speaker can take even boring, data-filled material and deliver it well.

Those contrasting stories — the one at the start of my presentation, and the one at the end, work really well together. They bookend the entire presentation.

An Easy Way to Find a Funny Anecdote to End Your Presentation.

Sometimes a good anecdote or funny story can be a good way to end on a positive as well. A good place to get funny anecdotes is from Reader’s Digest . (RD has a great book published that has just funny work-related stories. You can purchase it here: Laughter the Best Medicine @ Work: America’s Funniest Jokes, Quotes, and Cartoons )

This is kind of an embarrassing incident, but it shows that if you get a little creative, any type of story can be a great ending.

I was training an instructor years ago, and I had her just pick a random funny anecdote from Reader’s Digest. I told her that, no matter what the story was about, I’d find some way to insert the funny story into our class. Here is the story that she picked…

A woman went to her boss saying that she was going to go home early because she was feeling sick. The boss, having just gotten over a cold said that he hoped it wasn’t something that he had given to her. A coworker overhearing the conversation said, ‘I hope not. She has morning sickness.'”

(Obviously, this instructor-in-training also had a sense of humor, as well.) I thought about it a while, and I just ended the session with, “So, in summary, one of the most important parts of the presentation design process is knowing your audience. In fact, that reminds me of a story…” I then just added the anecdote word-for-word, and I got a big laugh.

I created a whole series of posts on storytelling starting with Storytelling in Public Speaking .

(3) Finish Your Speech by Telling the End of an Earlier Story.

Then, I finished the presentation by telling how, just a year later, after a little outside training, I had to stand in front of over 400 people to give an acceptance speech for an award. This time, I was calm, and I used my humor to win over the audience, and I killed it. By continuing the story and providing a positive result at the end, it makes for a pretty nice presentation ending.

So start with a story where you had a challenge and end with a success story about how you overcame that challenge.

(4) End Your Presentation with an Open-Ended Question.

That’s why people are drawn to thought-provoking questions. So a great way to end your speech is with a well-designed, thought-provoking question.

When I teach a class, I use this technique before almost every break. For instance, if I teach an hour-long session, it will be easy for the audience to forget a lot of the content if it isn’t reinforced right away. So, by asking a thought-provoking question about the content, it stimulates the content in the minds of the audience.

When you ask questions, though, avoid easy questions where the answer is an obvious “yes” or “no.” Instead, ask open-ended questions. The easiest way to do this is to ask for the audience members’ opinions.

For instance, if my title is “Starting with a 3-Point Outline Will Help You Save Time When You Design Presentations,” I could end the speech with a question like, “Based on what we’ve talked about today, how can you see starting with a three-point outline helping you save time?”

Any answers that the audience provides will help me prove my point. The more the better.

(5) Give the Audience a Call-to-Action at the End of Your Speech.

Just as an FYI, here, though, if you ask them to do a single thing, they are more likely to do it. If you ask them to do a second thing, they are more likely to do neither. Sp, to prevent that and to inspire your audience, challenge them to do one specific thing from your speech.

If your presentation is about why your company should invest in advertising, make your call to action very specific. “So, my suggestion is that we increase our advertising budget by 10% and use that budget for additional re-targeting ads.”

The thing to keep in mind here is that the more calls to action that you have, the less likely they will do anything. So, make your call to action just a single item. And make the item easy to implement.

(6) The Echo Close Is an Inspirational Way to End Your Speech with a Bang.

A wise man once said, “The mind is not a vessel to be filled, but a fire to be kindled.” So, when you present, kindle the fire of knowledge. Kindle the fire of enthusiasm. Kindle the fire of humor. Kindle the fire of empathy. And you will kindle the fire of learning from your audience.

Another example might be.

So, in conclusion, brevity in public speaking is pretty important. In fact, George Orwell once said, “If it is possible to cut a word out of your speech, always cut it out.” So, when you create a presentation, cut the fluff. Cut the repetitive bullets. Cut the platitudes. And when you do, you will cut the confusion from your audience.

It is an easy technique if you prepare the ending and practice it a few times.

So that concludes the six ways that you can end your presentation with a bang. However… There is…

“One More Thing”

Steve Jobs was famous for concluding his keynotes with “One more thing…” then following it up with a surprising fact, feature, or innovation.

Why is this effective? Because it leaves people talking.

Regardless of how you choose to end your presentation, spend a little time on the ending. Make it flawless, and you will leave your audience wanting more! If you do, you will end your presentation with a bang!

Choose the Best Presentation Ending for Your Presentation Purpose

With all of the great choices, how do we know which presentation ending to use? Luckily, we have created a free handout to help you pick the best presentation ending. Although many of the tips above will work in many different types of speeches, the handout will help you identify which ending will accomplish specific purposes for your specific presentation.

For instance, if your goal is to help your audience retain the content, then summarizing your key points is a great choice. If your purpose is to inspire the audience, you might try the Call to Action or Echo technique instead. Just complete the form below for instant access!

Download the Free “How to End Your Presentation” Handout!

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25 English Presentation Phrases

Does giving a presentation make you feel a little nervous?

Well, you’re not alone.

According to Forbes , giving a presentation makes 80% of us feel nervous !

The good news is that feeling nervous might be a good thing. This feeling pushes us to prepare ourselves better, and as long as you’re well prepared, you’ll do just fine.

So then, let’s take a look at how we can prepare ourselves to give amazing presentations in English. Today, we’re going to focus on the business English phrases you can count on (depend on) to make your presentation go more smoothly from start to finish.

But first, here are some tips to use when preparing for your presentation.

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

Greeting Your Audience

You’re now standing in front of your audience. Before you begin your presentation, start by greeting your audience, welcoming them to the event and introducing yourself.

1. Good morning/afternoon/evening, everyone.

2. welcome to [name of event]..

Sample sentence: Welcome to our 3rd Annual Sales Leadership Conference.

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3. First, let me introduce myself. I am [name] from [company].

Beginning your presentation.

After you have given an introduction, you are ready to begin speaking about your topic. Use these phrases to get started.

4. Let me start by giving you some background information.

Use this phrase to give your audience a brief overview of the topic you’ll be discussing. This is a good way to give them an idea of what’s going on and to bring them up to date.

5. As you’re aware, …

If you’re bringing up a topic that your audience already knows about or is aware of, then you can use this phrase to introduce this known topic.

Sample sentence: As you’re aware , the CEO of DHL Express has often said that globalization is here to stay.

Transitioning to the Next Topic

Before you move on to your next point, be sure to make it clear to your audience that you’re now starting a new topic. Let them know exactly what that new topic will be. The two phrases below are very similar in meaning, and they can both be used for transitions.

6. Let’s move on to…

Sample sentence: Let’s move on to our second sales strategy.

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7. Turning our attention now to…

Sample sentence: Turning our attention now to the results of our 2016 customer survey.

Providing More Details

Use these phrases to tell your audience that you’ll be giving them a more detailed explanation of the topic. Both the words ‘expand’ and ‘elaborate’ mean to explain more fully.

8. I’d like to expand on…

Sample sentence: Now I’d like to expand on my point about increasing our market share.

9. Let me elaborate further.

Linking to another topic.

When making reference to a point you made earlier, or to remind your audience about something you said before, use these phrases to that link.

10. As I said at the beginning, …

This phrase lets you remind your audience about a point you made earlier. It can also be used to emphasize a point or theme.

Sample sentence: As I said in the beginning , we’ll see an increase in profit if we follow these five steps.

11. This relates to what I was saying earlier…

This phrase will help you make connections between ideas in your presentation. It shows that two different ideas are connected.

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Sample sentence: This relates to what I was saying earlier about increasing production to meet the year-end demand.

12. This ties in with…

Sample sentence: This ties in with the way we’ve been doing business for the past 20 years.

Emphasizing a Point

Use these phrases to draw attention to an important point that you want your audience to note.

13. The significance of this is…

The word “significance'” is similar in meaning to “importance.”

Sample sentence: The significance of this is , if we complete this project on schedule, we’ll have more people available to work on the next project.

14. This is important because…

Sample sentence: This is important because any marketing effort we put in now will help to boost demand for our products in the long run.

15. We have to remember that …

Sample sentence: We have to remember that people are our most important resource.

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Making Reference to Information

Very often, you may need to support your discussion points by drawing attention and making reference to information and data from studies, reports and other sources.

16. Based on our findings, …

Sample sentence: Based on our findings, 74% of our market is made up of teenagers who find our clothing line stylish and upbeat.

17. According to our study, …

Sample sentence: According to our study, 63% of working people in this city go directly to the gym after work.

18. Our data shows …

Sample sentence: Our data shows that more than 23% of men in this town who used to drive to work now prefer to save money and the environment by cycling instead.

Explaining Visuals

To present a clearer picture of your point, you may show your data, information or examples in the form of visuals such as charts, tables and graphs.

19. I’d like to illustrate this point by showing you…

The word “illustrate” means “show,” usually with examples, data or visuals.

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Sample sentence: I’d like to illustrate this point by showing you a chart of the number of people in each age group who prefer to shop online.

20. This chart shows a breakdown of …

A “breakdown” refers to the detailed parts or figures that make up the total picture. A breakdown is often used in a presentation to show all the smaller parts behind something bigger.

Sample sentence: This chart shows a breakdown of the ingredients we use in our gluten-free products.

Restating Your Point

Sometimes in order to emphasize your point, you have to state it in a way that’s easier for your audience to understand and remember. This often involves rephrasing, simplifying or clarifying your point.

21. In other words, …

Use this phrase to rephrase or reword your point in another way.

Sample sentence: In other words , we need to change our current design to make it more attractive to older children.

22. To put it simply, …

Use this phrase to simplify points that are complex or difficult to understand.

Sample sentence: To put it simply , we’ll need you to work harder at making this launch a success.

23. What I mean to say is …

Use this phrase to explain your point in a way that’s easier for your audience to understand.

Sample sentence: What I mean to say is that we need to change the way we market our products.

Concluding Your Presentation

This is the very end of the presentation. You have said everything you need to say, and now you need to finish it nicely. You may also have some time for questions. If there is time for questions, invite your audience to ask any questions they have.

24. In conclusion, let me sum up my main points.

As part of your closing statement, “sum up” (summarize, state briefly) your speech by mentioning the main points of your speech.

25. Thank you for your attention. Now I am happy to answer any questions you might have.

End your presentation by thanking your audience and offering to answer their questions.

The Top 3 Tips for Preparing Your Business Presentation in English

1. have a plan.

Always have a plan. Spend some time thinking about not only what you’re going to say but how you’re going to say it.

If English isn’t your native language, it’s very important that you think about what language you’re going to be using. Think about all the vocabulary, phrases and grammar that will make your message clear and easy to understand.

What are the big ideas you want to explain for your presentation? Which words will express these ideas best? I recommend:

• Have a clear goal in mind to help you stay on track and be logical. Whenever you feel lost during the presentation, just remember this clear, main goal. An example of a goal could be to convince potential clients to work with you. Whenever you don’t know what to say next, remember to focus on the advantages you want to present and on examples of what you did in the past to deserve their trust. Encourage them to ask you questions related to this goal.
• Research content. If you know your facts, you already have the core of your presentation prepared. Write these facts down on topic cards, give out handouts (papers) with important information or include them on your PowerPoint slides.
• Prepare the delivery. Rehearse giving the presentation several times. Some people like recording themselves, others prefer practicing in front of a mirror or having friends listen to them while presenting. Choose the method that works best for you.
• Decide whether you are going to read or speak freely. Reading can sound unnatural, but you can use certain tricks to avoid this. You can underline important sentences which you can memorize, so that from time to time you can stop reading, say your memorized lines and look at the audience. In this way, reading can be made more natural. Make sure you slow down so that the audience can follow you.

Speaking freely is much better if you can remember everything you want to say, because you will seem more knowledgeable, prepared and confident. However, this can be more stressful.

2. Use Visuals

Using some visuals can make your presentation more entertaining, easier to understand and can get your points across more convincingly. My advice:

• Decide whether you need a PowerPoint presentation or not. Do you have graphs, results or other things like this to show? Then yes, you need one. Are you just telling a story? Then you probably do not.
• Do not fill your slides with too much information. Use a maximum of seven short lines of text—even seven can be too many. Highlight key words so the audience can see the main ideas right away. Use bullet points rather than full sentences.
• If you are presenting graphs or charts , give the audience time to read them.  Do not show a huge table of data if they audience will not have time to read and understand it. Make sure you try reading each slide while timing yourself to see how long it takes, so you do not jump to the next slide too early during your presentation.

3. Structure Your Presentation Well

It is a common mistake to give an unclear and unorganized presentation. This happens when the presenter just starts speaking without a clear goal in mind. They might suddenly realize their allotted speaking time has ended, or that the audience is bored because they are not following what is being said. Here’s what you should do instead:

• Decide on three main points (or less) that you want to make. Audiences can’t usually focus on more than three points.
• Tell them from the beginning what points you will be making. Audiences like to know what to expect. Tell them the main goals of your presentation directly in the introduction.
• Presenting main points: firstly, secondly, last but not least
• Making additions: moreover, furthermore, in addition, besides, what’s more
• Making purposes clear: in order to, so as to
• Presenting reasons and causes: on account of, due to, since, seeing that
• Presenting consequences: consequently, as a result, therefore
• Expressing contrast: in spite of, despite, although, even though, however, nevertheless, in contrast, on the contrary

So with this, you’ve mastered the 25 most commonly used phrases used in presentations and my three favorite tips.

Once you learn them, I think you’ll find them very useful to you in any presentation.

Become familiar with them and I promise you’ll feel much less nervous in your next presentation.

And One More Thing...

If you like learning English through movies and online media, you should also check out FluentU. FluentU lets you learn English from popular talk shows, catchy music videos and funny commercials , as you can see here:

If you want to watch it, the FluentU app has probably got it.

The FluentU app and website makes it really easy to watch English videos. There are captions that are interactive. That means you can tap on any word to see an image, definition, and useful examples.

FluentU lets you learn engaging content with world famous celebrities.

For example, when you tap on the word "searching," you see this:

FluentU lets you tap to look up any word.

Learn all the vocabulary in any video with quizzes. Swipe left or right to see more examples for the word you’re learning.

FluentU helps you learn fast with useful questions and multiple examples. Learn more.

The best part? FluentU remembers the vocabulary that you’re learning. It gives you extra practice with difficult words—and reminds you when it’s time to review what you’ve learned. You have a truly personalized experience.

Start using the FluentU website on your computer or tablet or, better yet, download the FluentU app from the iTunes or Google Play store. Click here to take advantage of our current sale! (Expires at the end of this month.)

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52 Phrases for Better Flowing English Presentations

/ Steven Hobson / Business English , English Presentations , Vocabulary

Do you give English presentations at work, but feel that you could communicate your message in a more objective, fluid way?

Maybe you have an English presentation coming up and want to make sure that your speech is clear and structured so that your audience doesn’t lose concentration and stays with you all the way to the end.

A technique that can help you achieve objective, clear, and structured English presentations, is to use linking phrases that join the separate parts of your presentation together.

English presentations normally consist of an introduction, the main body, individual parts of the main body, and the ending or conclusion.

To help maintain your audience’s attention, you need to signal when you are going from one part to another.

In this article, I teach you 52 phrases that do exactly this – linking the different parts together, and therefore, making your presentation flow better. You’ll find that these phrases will act as ‘signposts’ for the audience when you finish one part and start another.

52 Phrases to Improve the Flow of Your English Presentations

The introduction.

All good presentations start with a strong introduction.

There are a number of different ways you can begin your English presentation. Here’s a simple, but effective introduction structure which works for most types of business presentations:

Introduce – Introduce yourself and greet your audience. Introduce the presentation topic – Explain the reasons for listening. Outline – Describe the main parts of the presentation. Question policy – Make it clear to your audience when they can ask questions: during or at the end?

Here are some phrases which you can use to structure the introduction in this way:

1. Good morning/afternoon (everyone) (ladies and gentlemen). 2. It’s a pleasure to welcome (the President) here. 3. I’m … (the Director of …)

Introduce the presentation topic

4. By the end of the talk/presentation/session, you’ll know how to… / …you will have learned about… / 5. I plan to say a few words about… 6. I’m going to talk about… 7. The subject of my talk is…

8. My talk will be in (three parts). 9. In the first part… 10. Then in the second part… 11. Finally, I’ll go on to talk about…

Question Policy

12. Please interrupt if you have any questions. 13. After my talk, there will be time for a discussion and any questions.

 Main Body

Now that you have finished the introduction, we now need to transition to the main body, and its individual parts in a smooth way.

There are three parts of the main body of a presentation where linking phrases can be used:

Beginning the Main Body Ending Parts within the Main Body Beginning a New Part

Here are some phrases which you can use for these parts:

Beginning the Main Body

14. Now let’s move to / turn to the first part of my talk which is about… 15. So, first… 16. To begin with…

Ending Parts within the Main Body

17. That completes/concludes… 18. That’s all (I want to say for now) on… 19. Ok, I’ve explained how…

Beginning a New Part

20. Let’s move to (the next part which is)… 21. So now we come to the next point, which is… 22. Now I want to describe… 23. Let’s turn to the next issue… 24. I’d now like to change direction and talk about…

Listing and Sequencing

If you need to talk about goals, challenges, and strategies in your English presentation, listing phrases can help link these together and improve the flow of your speech. If you have to explain processes, sequencing phrases are helpful:

25. There are three things to consider. First… Second… Third… 26. There are two kinds of… The first is… The second is… 27. We can see four advantages and two disadvantages. First, advantages… 28. One is… Another is… A third advantage is… Finally…

29. There are (four) different stages to the process. 30. First / then / next / after that / then (x) / after x there’s y. 31. There are two steps involved. The first step is… The second step is… 32. There are four stages to the project. 33. At the beginning, later, then, finally… 34. I’ll describe the development of the idea. First the background, then the present situation, and then the prospect for the future.

After you have presented the main body of your English presentation, you will want to end it smoothly.

Here are typical sections transitioning from the main body to the ending of the presentation, and then inviting the audience to ask questions:

Ending the Main Body Beginning the Summary and/or Conclusion Concluding An Ending Phrase Inviting Questions and/or Introducing Discussion Thanking the Audience

Ending the Main Body

35. Okay, that ends (the third part of) my talk. 36. That’s all I want to say for now on (the 2017 results).

Beginning the Summary and/or Conclusion

37. To sum up… 38. Ok, in brief, there are several advantages and disadvantages. 39. To conclude… 40. I’d like to end by emphasizing the main points. 41. I’d like to end with a summary of the main points.

42. I think we have seen that we should… 43. In my opinion, we should… 44. I recommend/suggest that we… 45. There are three reasons why I recommend this. First, … / Second, … / Finally,…

An Ending Phrase

46. Well, I’ve covered the points that I needed to present today. 47. That sums up (my description of the new model). 48. That concludes my talk for today.

Inviting Questions and/or Introducing Discussion

49. Now we have (half an hour) for questions and discussion. 50. So, now I’d be very interested to hear your comments.

Thanking the Audience

51. I’d like to thank you for listening to my presentation. 52. Thank you for listening / your attention. / Many thanks for coming.

Linking phrases are like the skeleton which holds your presentation together.

Not only do they improve the flow and help guide the audience, but by memorizing them they can also help you remember the general structure of your presentation, giving you increased confidence.

To help you memorize, I recommend saying the linking phrases on their own from the beginning to the end of your presentation while you practice.

I also suggest memorizing the introduction word for word. By doing this, you will get off to a great start, which will settle your nerves and transmit a positive first impression.

Whenever you’re ready, there are 3 ways I can help you:

1. The Impactful English Academy : Join like-minded professionals from around the world in The Impactful English Academy. The comprehensive online courses will teach you the system and strategies I have used to help 100’s of professionals speak English more fluently, confidently and professionally. Click here to learn more.

2. One-to -one Coaching : Get access to my guidance and a customised program that has helped, managers, directors, CEO’s, doctors and Government officials worldwide transform into confident and articulate communicators in English. Click here to book a Discovery session with me.

3. Onsite and Online Company Training: Equip your team with the essential communication skills they need to thrive in today’s global marketplace. My tailored onsite and online training programs empower professionals to communicate effectively and confidently in English in international business environments. C lick here to schedule a meeting with me.

Author: Steven Hobson

Steven is a business English coach, a certified life coach, writer, and entrepreneur. He helps international professionals build confidence and improve fluency speaking English in a business environment.

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The Power of Transitions and Closings in Presentations

Suppose you want to make a lasting impression on your audience during a presentation. In that case, mastering transitional phrases and strong conclusions is essential. Not only do they keep your audience engaged, but they also help you get your message across effectively.

In this post,  we’ll explore the art of using transitional phrases and strong conclusions to succeed at giving presentations.  Whether you’re a seasoned public speaker or just starting out, this post will provide you with tips and tricks to keep your audience’s attention throughout your presentation.

Introduction

Have you ever sat through a presentation that left you feeling bored or disinterested? Or have you ever given a presentation that failed to get your message across effectively? If so, you’re not alone. Many people struggle with public speaking, and it’s easy to see why. It’s not just about what you say but how you say it.

One of the most important aspects of a successful presentation is using transitional phrases and strong conclusions. These two elements can make or break your presentation, so it’s crucial to master them.

Explanation of Transitional Phrases

Transitional phrases are words or phrases that connect one idea to the next. They help to create a smooth flow between different parts of your presentation, making it easier for your audience to follow along.

Transitional phrases can be used in many different ways, depending on the type of presentation you’re giving. For example, use them to introduce a new topic, summarize a point you just made, or transition to the next section of your presentation.

Transitional phrases for your presentations

As an experienced presenter, there are a variety of transitional phrases that you can use to keep your audience engaged and focused on your message. Some examples include:

• “Moving on to the next point,…” 
• “Building on that idea,…” 
• “Perhaps most importantly, let me add this…” 
• “If there is one thing to learn, remember this…” 
• “This is why it’s important to…” 

These phrases are not only effective in guiding your audience through your presentation but also help to keep your audience focused. Not only that, they help to create a natural flow between ideas. 

Ultimately, the best transitional phrases will depend on the specific content and structure of your presentation, but incorporating a variety of these phrases can help to elevate your presentation and make it more memorable for your audience.

More Examples of Transitional Phrases

Here are some examples of transitional phrases you can use in your presentations:

• “ Moving on  to our next topic…”
• “ Now, let’s take a look at …”
• “ Next up …”
• “ Let’s switch gears  and talk about…”
• “ In addition to  reducing your risk of chronic diseases, a healthy diet can also improve your mood and energy levels.”
• “ Moreover , studies have shown that people who eat a balanced diet are more productive and have better cognitive function.”
• “ On the other hand , a diet high in processed foods and sugar can increase your risk of obesity, heart disease, and other health problems.”

Remember Why It Is Important

Using transitional phrases is essential because they keep your audience engaged and help them understand the structure of your presentation. Without them, your presentation can feel disjointed and hard to follow.

In addition, using transitional phrases shows you’re well-prepared and confident in your presentation. It helps to establish credibility and can make you appear more professional.

Tips and Tricks

To use transitional phrases effectively, it’s crucial to practice and become comfortable with them. Here are some tips to help you master the art of transitional phrases:

• Keep it simple . Use short and clear phrases that are easy to understand.
• Practice your transitions . Make sure you know exactly when and how to use your transitional phrases.
• Use them consistently . Don’t use transitional phrases in some parts of your presentation and then neglect them in others.
• Use them sparingly.  Use transitional phrases sparingly, or they can become distracting and take away from your message.
• Plan ahead : Before you start your presentation, make sure you have a clear outline of the main points you want to cover. This will help you choose the right transitional phrases to connect your ideas.
• Use signposts : Signposts are words or phrases that signal to your audience that you are moving on to a new point. Some examples of signposts include “firstly,” “secondly,” “in summary,” and “finally.”
• Vary your phrases : Using the same transitional phrases repeatedly can become monotonous. Try to mix up your phrases to keep your audience engaged.
• Practice, practice, practice : The more you practice using transitional phrases, the more natural and effortless they will become.

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Closing Remarks for Presentations (in 2024) with Tips & Examples

Last updated on February 25th, 2024

Two aspects of a speech or presentation hold immense importance to ensure that you are able to leave a lasting impact on your audience, i.e. the opening and closing remarks. Using the right words can help you leave on a high note and needless to say, failing to do so can make your presentation forgettable and in some cases, regrettable.

How to End a Speech? Sample Closing Remarks and Tips for Presentations

The type of closing remarks you add to your presentation will depend upon the environment, the topic of the speech and the kind of audience you are addressing to. Let’s take a look at some sample closing remarks that you can use, along with some basic tips for concluding your presentation in an appropriate manner. You can use these examples below for inspiration, to learn how to end a speech.

Example of Formal Closing Remarks

You might want to end your presentation formally with comments like these:

• It’s been a pleasure being with all of you today, thank you.
• Thank you all for your patience, I wish you all a very good evening. Good Bye.
• It’s been an honor to be among such accomplished individuals and to be able to present my perspective before you all, thank you and good evening/day.
• Thank you all for being here today and taking the time to patiently listen to what I had to say, I wish you all a blessed day.

Below is an example of a formal closing remark by Bill Gates at the Harvard Commencement.

FREE PowerPoint Templates for Presentations Download presentation templates with attractive designs, layouts and styles. Thousands of slides & templates to choose from.

Funny Closing Remarks

You can also add a touch of humor to make things more interesting with a closing remark like these:

• “It is finally time to end the excruciating pain I have all given you, time to get some caffeine! Thank you!”
• “It’s been a pleasure torturing you all with convoluted statistics and wordy speeches, have a great day!”
• “Now that we have that out of the way, time for me to get back home before my parents ground me!”
• “I hope you were all unable to understand anything I said! Confused? Good! Have a good day”

Note: Such a closing remark might be suitable where you have been able to keep your audience laughing throughout the presentation session and the audience might be in the right mood to receive such a remark in a lighthearted manner.

Even when you crack a joke, make sure to follow it up with a formal comment like ‘Thank You’, ‘Good Bye’, ‘Good Evening’ or ‘Have a Great Day’. Say it with a smile, to make sure you don’t look rude or the audience does not misunderstand you in anyway.

While the below comment by Will Ferrell wasn’t a closing remark but it serves as a good example as to how you can end your presentation with some humor.

The presenter can support the close of the presentation with some visual slides. The thank you slides provided by SlideModel for example can be a good fit for this purpose. Read the full review from fixthephoto.com.

Tips for Adding Closing Remarks to Your Presentations

There are a number of ways by which you can add closing remarks to your presentations. Below are some methods you can use for leaving a major impact on the hearts and souls of your audience.

1. Adding closing remarks with the conclusion

This can be done to closely knit your conclusion with a closing remark which might inspire your audience. Crafting a compelling conclusion is an art in itself; understanding how to conclude a project effectively can be essential for creating a lasting impact. This tip is especially useful when drafting an effective conclusion for project.

2. Keeping the closing remarks separate from the conclusion

Sometimes it’s best to keep your closing remarks aside from the conclusion to avoid confusing the audience. This might be suitable when your closing remarks are meant to stand out apart from your conclusion. For example, your conclusion might be neutral but your closing remarks might provide your perspective on the topic and what you think is the best course of action.

3. Closing remarks and a summary of your presentation

When your closing remarks are closely tied to your conclusion/summary, you can use this method. Summarizing information can help the audience gather their thoughts and be reminded of essential aspects of your presentation, followed by a closing remark which resonates with the summarized content. You can effectively summarize your presentation by utilizing an online summarizer. A text summarizer can help to encompass the main points of your presentation and tie your closing remarks.

4. Using amazing facts to inspire your audience

This can be a very handy approach, i.e. to use a mind boggling fact to inspire the audience and to direct them towards your preferred opinion.

5. Call to action

Almost every type of presentation has a call to action. It is unlikely that a presenter in some way or the other will not be encouraging the audience to act, be it a sales presentation, motivational speech or a presentation about social issues. It could be as simple as adding a QR Code that links to your  digital business card , thereby giving them an opportunity to contact you.

6. Reiterate Your Main Message

Your closing remarks should reinforce the main message or takeaway from your presentation. This helps in embedding the core idea in your audience’s mind, reminding them of what you want them to remember most.

7. Create an Emotional Connection

Closing remarks that tap into emotions can leave a lasting impression. A touching story, an inspiring quote, or a call to personal action can help create this emotional resonance, making your presentation more memorable.

8. Ensure Clarity and Brevity

While crafting your closing remarks, remember to keep them concise and clear. Avoid using jargon or complex sentences, and aim for straightforward language that your audience can easily comprehend.

9. End with a Call to Action

If applicable, give your audience something to do after your presentation. Whether it’s visiting a website, reading a book, or making a change in their life, a call to action gives your audience a practical next step. You can use the Call-To-Action to end your speech. Pro Tip: Do not forget to add your phone number and business email address as a part of your call to action.

10. Thank Your Audience

It’s always polite and effective to thank your audience in your closing remarks. Showing appreciation for their time and attention helps to foster a positive relationship and leaves a favorable impression. Use Thank you slides when you end your presentation.

11. Use Visual Aids

To enhance your closing remarks, consider using visual aids such as slides or infographics. These can summarize your main points, reinforce your message, and make your remarks more engaging and impactful.

12. Practice Delivery

Your closing remarks aren’t just about what you say, but also how you say it. Practice your slideshow and the presentation delivery to ensure you convey your message with confidence and clarity. Consider your tone, pace, and body language, as these can significantly affect your audience’s perception of your remarks. You can use tools like the Presentation Coach to rehearse your presentation.

Final words

We hope it will help you deliver a memorable presentation by ending it with proper closing remarks. Make sure that your audience feels satisfied after hearing the end of your speech. Ending on an optimistic note may leave a lasting impression on them, which is what matters the most in such professional events like interviews and presentations.

About Farshad

IT professional, communications specialist and Blogger!

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Blog > English Presentation Structure (Introduction, Closing) & useful Phrases

English Presentation Structure (Introduction, Closing) & useful Phrases

02.21.20   •  #powerpoint #presentation #english.

When giving a presentation in english, there are certain guidelines you should follow. Maybe you haven't got a lot of experience presenting - or you would simply like to refresh your already existing knowledge - we're here to teach you the basics about presenting and provide you with a free list of useful phrases and the basic structure you can in your presentation!

1. Structure

The general structure of a presentation is the following:

• Introduction

It is up to you to design these three parts. Using videos or everyday-examples can be a great way to introduce the audience to the topic. The important thing is that you capture the audience's attention from the beginning by making an interesting introduction. The main part is where you present your topic, ideally divided into sections. You can be creative with it - incorporate images, videos, stories or interactive polls . We generally recommend using different kinds of elements, as that makes the presentation more lively. Make sure your main part is well structured, so your audience can follow. In the conclusion, you should give a short summary of the points you made without adding any new information. You can also make an appeal to your audience in the end.

2. Useful Phrases

Here you'll find several phrases that you'll need in every presentation. Of course, you should adapt them and use them in a context that is suitable for your setting. The phrases are divided into subcategories so you can find what you're looking for more easily.

Starting your Presentation

In your introduction, you should:

Welcome your audience

Good morning/afternoon/evening everyone!

Ladies and gentlemen, I welcome you to my presentation about...

Introduce yourself

I am ... (from company ...) and today I would like to introduce you to the topic of ...

My name is ... and I am going to talk about ... today.

Icebreakers (for audience engagement)

Icebreaker polls are an amazing way to engage your audience instantly. They function as a fun and playful element at the beginning, giving you the perfect start you need to give a successful presentation. Click here to read our detailed post about icebreaker polls!

Mention the presentation topic and the reason for giving the presentation

I am grateful to be here today and tell you you about...

I would like to take this opportunity to talk about ...

I am here today to talk to you about ...

The reason why I am here today to talk about ... is ...

The purpose of this presentation is to ...

My goal today is to ...

Hopefully, by the end of the presentation, you will all know more about ...

Give a short overview of the content

To make it as understandable as possible, I divided my presentation into ... parts. In the first part, I will concentrate on ..., the second part will be about ..., ...

First of all, I will give you a short introduction, then we will move on to ...

... and finally, I will give you some insights to ...

Here are a few phrases that you could use during the whole presentation, but especially in the main part.

Engage your audience

In order to raise the audience's attention and improve their engagement, it is extremely important to make contact with them. A great way to do so is by adding interactive elements such as polls. If you would like to know more about this topic, read our article on How To Boost Audience Engagement . You can also use a software like SlideLizard , which allows you to conduct live polls, do Q&A sessions with your audience, share your resources and many more benefits that take your presentation to the next level.

Please raise your hand if you ...

Have you ever thought about ... ?

I would like to do a poll about ...

Please ask any questions as soon as they arrive.

On one hand, … on the other hand…

Comparing … with …, we can see that…

Clearly, … makes more sense than …

Whereas Option A is …, Option B is …

Making new points

Firstly,… Secondly,…

What also has to be mentioned is…

Next, I would like to bring up the topic of…

That being said, now we are going to take a look at…

Let's move on to the next topic.

On the next slide,…

The last thing I would like to mention is…

We made a whole blog post about how to pose questions in your presentation: The Right Way to do a Question Slide .

Talking about images or videos

In this image you can clearly see that ...

We are now going to take a look at a picture/video of ...

I'm going to show you a video by ... about ... now.

I've prepared a video about ...

Talking about statistics and charts

I am now addressing this graph that refers to the results of study XY.

In the graph on this slide, you can see that ...

The average is at ...

This graph clearly shows that the majority ...

According to this graph, the focus should be on ...

What that study tells us for practice is that we should ...

Emphasizing

I would like to emphasize the importance of ...

Moreover, it has to be said that ...

I want to stress the importance of ...

We always have to remember that ...

This is of high significance because ...

That part is especially important because ...

When something goes wrong

I am sorry, but it seems like the projector isn't working.

Could someone please help me with ...?

Is anybody here who knows how to ...?

Could someone give me a hand with ...

I would like to apologize for ...

I apologize for the technical problems, we are going to continue in a minute.

I am sorry for the inconvenience.

End of Presentation

In the conclusion, you should...

Sum up the main points

In conclusion I can say that…

To sum up the main points,…

With all mentioned aspects taken into consideration, I can say that…

Make an appeal

So please, in the future, try to be conscious about...

Please take a moment to think about...

I would like to encourage you to...

Thank your audience and say goodbye

It was a pleasure being here today.

Thank you for listening and goodbye.

Thank you for being such a great, engaged audience. Goodbye.

Thank you so much for listening, see you next time.

What is the structure of a presentation?

Your presentations should always have an Introduction, a Main part and a Conclusion.

What is a good way to begin a presentation?

You can start by introducing yourself, giving an overview of your topic, telling a little story or showing the audience an introductory video or image.

What are good phrases to use in English presentations?

There are many phrases that will make your presentation a lot more professional. Our blog post gives you a detailed overview.

Related articles

About the author.

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

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The big SlideLizard presentation glossary

Hybrid event.

When an event consist of both virtual and in-person parts, this is called a hybrid event. This type of event is popular as it combines the benefits of both online and live events.

Break-out-Room

In live online training, it is sometimes useful to divide the students into small groups for certain exercises, as it would be impossible to have conversations at the same time. Break-out-rooms are used so that people can talk to each other without disturbing the others. When the exercise is over, they are sent back to the main room.

Audience Demographics

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

Informative Presentations

An information presentation is created when no solution is currently available. Facts, data and figures or study results are presented and current processes are described.

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Presentation Conclusions: Signal to the End

Strong start, strong finish.

3 reasons to include a signal to the end in your presentation conclusion

• Wake up the audience.   Many times the audience loses focus and is daydreaming towards the end of the presentation.  This shows them that things are ending soon, and it is time to pay attention again.
• Reset your own focus.   Sometimes it is easy to go so in-depth on topics we know well that we lose focus on what our audience wants to hear.  The signal to the end not only wakes up the audience, but the speaker as well and allows them to deliver a strong presentation conclusion.
• Clarify your structure.   Presentations need clear structure so that the audience can focus on key points and follow along.  When you use effective transitional phrases such as a signal to the end, it creates clarity in your structure and helps the audience stay with you.

3 phrases to use as a signal to the end in your presentation conclusion

• “ This brings me to the end of my presentation.   To summarize my main points,…”
• “ Well, that is all I have for today.   Let me now summarize what I talked about…. ”
• “ I have now come to the end of my presentation.   In summary, I spoke about…”

3 results of using a signal to the end in your presentation conclusion

• Get your points across a final time.   At the end of a good presentation, you will have mentioned your main points in your introduction, your body, and finally in your conclusion summary.  A good signal to the end focuses the audience’s attention one last time, so that you can mention your main points again as well as your recommendation.  People tend to remember what they hear at the end of a presentation more than at the beginning or middle.
• Set yourself up to finish strong.   By clearly defining you are starting your conclusion, it will help you focus and go through the correct steps in your conclusion.  This will leave your audience with a favorable impression of your speech.
• Be a better public speaker.   So many people give poorly structured presentations, and especially end their presentations on a low note.  Having a clear structure will help you to look more professional and get the results you want out of your presentation.

Having a strong presentation conclusion will leave your audience with a focused, positive view of your message and a good signal to the end is key to starting it well.  Let us know of any ideas you have in the comment areas below.  Want more on presenting with impact?  Click here .

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This is a really important point Matt – and again it is often forgotten.

To give even more emphasis to your ending, raise / lower your voice or make a change to your voice to wake up the audience – but don’t shout!

Something like:

OK! (with a bit more volume) SO! (with a rise and then a fall in your voice) Right! (with a clap of your hands – if appropriate – and a rise in your voice)

Now your audience is awake, you can finish with a bang using one of the sentences above from Matt.

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Updated for 2024 | 30 useful phrases for presentations in English

For non-native speakers giving a presentation in English can be quite a challenge. There are just so many aspects to consider.  

Firstly, the audience. Do you know them well? If so, more informal language can be used. Or are they unfamiliar to you? If this is the case, then more formal expressions should be adopted. Whether you use more formal or informal language, it is important to engage the audience through positive body language and a warm welcome. Your tone of voice and changes in intonation are additional useful tools and you might consider asking them relevant questions (real or  rhetorical ). 

The  audience  also needs to see a clear and logical structure to follow you effortlessly. Useful linking expressions, when delivered well, provide  effective  ‘bridges’ guiding the audience from one point to the next.

Here are 30 useful phrases for presentations in English for effective  structure and linking.  

Introduction

• Good morning/afternoon everyone and welcome to my presentation. First of all, let me thank you all for coming here today.
• Let me start by saying a few words about my own background.
• As you can see on the screen, our topic today is......
• My talk is particularly relevant to those of you who....
• This talk is designed to act as a springboard for discussion.
• This morning/ afternoon I’m going to take a look at the recent developments in.....

Presentation structure

• In my presentation I’ll focus on three major issues.
• This presentation is structured as follows....
• The subject can be looked at under the following headings.....
• We can break this area down into the following fields....
•  It will take about X minutes to cover these issues.
• Does everybody have a  handout  / copy of my report?
• I’ll be handing out copies of the slides at the end of my talk.
• I can email the PowerPoint presentation to anyone who would like it.  
• Don’t worry about taking notes, I’ve put all the relevant statistics on a  handout  for you
• If you have any questions, I am happy to answer them
• If you don’t mind, I'd like to leave questions until the end of my talk /there will be time for a  Q&A  session at the end...

Sequencing phrases

• My first point concerns...
• First of all, I’d like to give you an overview of....
• Next, I’ll focus on.....and then we’ll consider....
• Then I’ll go on to highlight what I see as the main points of....
• Finally, I’d like to address the problem of.....
• Finally, I’d like to raise briefly the issue of....

Highlighting information

• I’d like to put the situation into some kind of perspective
• I’d like to discuss in more depth the implications of....
• I’d like to make more detailed recommendations regarding....
• I’d like you to think about the significance of this figure here
• Whichever way you look at it, the underlying trend is clear
• I’d just like to finish with the words of a famous scientist/ politician/ author.......
• Now let’s go out and create opportunities for...! 

Improve your confidence in spoken English with our General English course or  Individual English training   in our centre in London or online.

Hopefully, these phrases help you to vary your vocabulary for clear, well-structured presentations with a logical joined-up flow. The most important thing, of course, is that you are comfortable and confident in your delivery, which helps the audience feels relaxed and ready to be engaged by your subject matter. Good luck! 

Glossary 

Rhetorical  -  (of a question) asked in order to produce an effect or to make a statement rather than to elicit information 

Audience  -  spectators or listeners at a public event such as a play, film, concert, or meeting 

Effectiv e -  successful in producing a desired or intended result 

Springboard -  springboard is also something that provides an opportunity to achieve something  

Handout - a document given to students or reporters that contains information about a particular subject 

Q&A  – an abbreviation for ‘question and answer’ 

Related blog posts 

• Business English Work and Careers: 50 words you need to know
• Email writing: how to start and end an email in English  
• 5 Tips for Polite and Diplomatic Language  

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10 Of The Best Things To Say In Closing Remarks

Hrideep barot.

• Presentation , Public Speaking , Speech Writing

What are closing remarks?

A closing remark is the last sentence, paragraph or concluding part of your speech or presentation. They are also referred to as ‘concluding remarks’.

In a speech/presentation, the outset and the conclusion are 2 essentials. It leaves an impact on the audience and makes your speech/presentation eloquent .

We have written an article on opening lines in speech writing , read this article to know how to begin your speech perfectly.

Every speech or presentation comes with an objective and something to take away from it. The point is that if you don’t end your speech appropriately the main essence of your speech /presentation will be forgotten and dispersed just as quickly.

The closing remark will be your last chance to be innovative and make up for the missing bits if any.

The limit of your closing remark must last between 10% to 15% of your speech. So for instance, if your speech is a 7-minute speech your closing remark must last for at least a minute.

The purpose of closing remarks

The main purpose of closing remarks is, it lets the audience know that the speech is supposed to end.It helps to summarize your speech in short and accentuate the main points of your speech.

Also, research suggests that the audience often remembers the end closing part precisely than the entire speech.

A powerful speech ending does 40% of your work. It’s also not easy to write a ‘Closing remark’. You have to think and choose the right words that hit hard and leave a mark. Here’s a detailed video we have made of some amazing speech ending lines you can get inspiration for your own speech:

Some Dos of closing remarks

The speaker must follow a few things with respect to the format of the speech. Here are some dos which will help the speaker in concluding his speech.

Indicate that the speech is close to the end

An experienced speaker will always signal that the speech is about to end so that the audience is mentally ready for a conclusion. For example- In a novel, the author uses Epilogue as a tool to let the readers know that the story is going to get over soon.

Give a rundown of your speech/presentation

At times, it’s possible that the readers may have missed some points while you were speaking or they may have zoned out during the span of your speech. So give a brief run-through of your points at the end and this will reinforce the message of your speech.

Make eye-contact

As mentioned above, the closing remark or concluding part of your speech will be the last chance of leaving an impact on the audience. So a confident eye-contact may let the audience know so much more than just words could convey.

It will also make your call-to-action more effective and influencing.

In case you find eye contact difficult (like I did), here are some alternatives you can use that give the illusion that you are maintaining eye contact without you actually having to do so:

Some don’ts of closing remarks

Some things should be avoided when writing your closing remarks for a speech or presentation. Given below are the most primal things that the speaker should keep in mind.

Don’t make the closing remarks lengthy

If the speaker does not add a closing remark, the speech would look incomplete and end abruptly. Also, try not to make the closing remark too prolonged, this may bore the audience and they may lose interest.

The audience may also not be able to distinguish between the main points and jumble up what is important and what is not.

Don’t end with a simple ‘Thank You”

Saying a dry and plain ‘Thank you’ to be polite at the end of your speech is not very persuasive. It is a very mundane way of ending your speech.You need to drive your point home so be creative.

Don’t add new material out of no where

Adding in new material in the closing remarks which are not mentioned in the speech will catch the audience off guard. The audience may not be able to process what’s going on. So mention only those points in your closing remarks that have already been spoken about.

Types of closing remarks

You want your closing remarks to be such that the audience can get a flashback of the entire presentation or speech with just what you said at the end. These may alter accordingly with what kind of a presentation it is.

The fitting remark

What is it.

The fitting remark is the most basic remark of them all. It’s to the point, decisive and direct. The idea of your presentation is conveyed through this remark.

The fitting remark mainly summarizes your speech in sweet and simple words with no extra spice to your conclusion.

Example of a fitting remark

Here is an example of a Speech where Emma Watson closes her speech with a fitting remark. Like I mentioned above, this speech is to the point and decisive. The idea of Gender Equality was conveyed very clearly and directly by her closing remark.

The motivational remark

The motivational remark is used when the speaker uses motivational quotes, phrases, or even dialogues for that matter. The objective is to leave the audience on a ‘motivated to do something’ note.

This remark is to re-energize your audience towards your speech/presentation. When the speaker ends his speech it should have such an impact that they remember your words and do something with that motivation.

Motivational speeches can be given on a variety of topics. We have written an article about ‘How to give a motivational speech on leadership to students’ . You can check it out to get a better idea. This is just one example of how to go about it.

Example of a motivational remark

This speech by Jeremy Anderson just leaves a mark that has you sitting straight and energized. It motivates the audience to know their worth and not let themselves down.

The expository remark

In this type of a remark the speaker shares his anecdotes, his own experience or has a very relatable end to his speech. The main purpose of such an end is so that the audience can connect to the speaker on a deeper level and know exactly what he is saying.

It’s a sort of a congenial connect with the audience. We have written an article on Storytelling approaches you can use in your speech or presentation. This article will give you an insight into why storytelling is so important what are the different techniques used.

Example of a expository remark

Priyanka Chopra in this speech shares her own experiences and anecdotes that people can connect with which makes her speech so much more interesting and inspiring.

The contemplative remark

The contemplative remark leaves the audience pondering over what the speaker has said. Its goal is to make the audience think about all factors such as the lessons, the theme of the speech and wavelength during the span of the presentation/speech.

The speaker can emphasize ‘what the audience thinks’ and leave it there for them to figure out their thoughts.

Example of a contemplative remark

For instance, President Obama in his speech about Bin Laden’s death concludes with a contemplative remark that leaves the audience pensive.

“Finally, let me say to the families who lost loved ones on 9/11 that we have never forgotten your loss, nor wavered in our commitment to see that we do whatever it takes to prevent another attack on our shores. And tonight, let us think back to the sense of unity that prevailed on 9/11.  I know that it has, at times, frayed.  Yet today’s achievement is a testament to the greatness of our country and the determination of the American people. The cause of securing our country is not complete.  But tonight, we are once again reminded that America can do whatever we set our mind to.  That is the story of our history, whether it’s the pursuit of prosperity for our people, or the struggle for equality for all our citizens; our commitment to stand up for our values abroad, and our sacrifices to make the world a safer place. Let us remember that we can do these things not just because of wealth or power, but because of who we are:  one nation, under God, indivisible, with liberty and justice for all.” President Obama in his speech about Bin Laden’s death

The propositional remark

In this remark, the speaker ends with a piece of advice for the audience. It’s more subjective than objective. This is more like a suggestion/tip.

Example of a propositional remark

Michelle Obama’s speech is an advice for students about how to succeed in life. Her closing remark suggests that it’s not important if you went to an Ivy League or a State School what is important is the hard work you do and that will take you closer to success.

The rhetoric remark

The rhetoric remark has to do with a question that doesn’t really need an answer. The speaker leaves the audience hanging with this question.

The speaker has no intention of expecting an answer from the audience and neither does he want one. He just wants the audience to consider what he said and reflect upon it.

Rhetoric is used in many forms and speakers use rhetoric in their speeches for a powerful effect. Here are 4 ways how you can use rhetorical devices in your speech to make it powerful.

Example of a rhetoric remark

 “In the end, that’s what this election is about. Do we participate in a politics of cynicism, or do we participate in a politics of hope?” President Obama in 2004 Democratic National Convention Speech

The funny remark

One of the best thing that helps make your speech effective and interactive is humour. It lightens the environment and works as a tool to break the ice between the speaker and the audience.

Adding humour to your speech will make the audience lively and enthusiastic. If you leave the audience laughing at the end of your speech you will leave on a positive note and they will most probably leave with a good impression of you and your words.

Humour can be one of the strongest tools in a speech, especially for a closing remark, if used correctly.

Qualified speakers frequently make use of humour all through their speech and then at the end strike with a humourless thought and leave the audience serious. Such a sudden change has a powerful impact.

Example of a funny remark

In this speech by Dananjaya Hettiarachchi he uses humour to close a speech by successfully summing up the title and summarizes the content of his speech.

The factual remark

In this type of remark, the speaker ends with some facts related to his speech and presentation. Adding facts as the closing boosts your speech. Facts presented in the form of tables, graphs and diagrams are easy to understand and visually appealing.

At times facts can seem boring if not presented appropriately. To know what facts to add and what not to add in a speech follow our article on ’11 Steps to Add Facts in A Speech Without Making It Boring’.

Example of a factual remark

Given below is a paradigm of a pie diagram. The speaker can fill in his facts according to the theme and research of his presentation.

Call-to- action

This is the most common remark and can be utilized in most of the closing remarks. Call- to- action is simply requesting your audience to take a step forward and take action towards the theme of your speech.

Make your CTA direct and don’t hint at it, this may induce confusion.

Why is it a must, you may ask? This is because the audience may have listened to your entire speech but until and unless you won’t take the initiative and be upfront not everyone is compelled to take action.

Example of a call-to-action

Leonardo DiCaprio in this speech is asking the audience and people to take action to put a price tag on carbon emissions and eliminate government subsidies for coal, gas, and oil companies.

The Activity Remark

This closing remark can be one of a kind for the audience. In this kind of a remark the speaker can undertake an activity that will help the audience understand the theme of the speech with an act of creativity.

For instance, the speaker can make use of his talents to showcase his message through them. Like singing, doing a trick or playing a quiz with the audience.

Example of a activity remark

Sparsh Shah a 13 year old boy who ends his inspiring speech with a song and rap wants to tell the audience that nothing is impossible in life. He uses music as a closing remark to end his speech in a heartening way.

Scenarios for closing remarks 

Closing remarks for a meeting/conference.

Meetings are often compulsory as compared to presentations or speeches. They can be called at any time and are mostly informal. Whereas, a conference is formal and has a specific time and place, where it is conducted.

But in both of them, the purpose is to plan and execute. So end your closing remarks with action.

For example- Reiterate the actions that need to be executed so that the actions will remain fresh and can be recalled easily.

Here is a pro-tip, do not drag the meeting/conference over time and then rush up to close the conference. This will make no room for your closing remark and many things will remain unsaid even if you manage to close the meeting/conference in a rush.

Closing remarks for a school activity

As the heading suggests the closing remark for a school activity will be for school kids so try not to use too many technical terms or make it complicated. Keep the remarks simple and fun.

Here the speaker can use the Activity remark mentioned in the types of closing remarks. It is creative, engaging and hence the kids will connect more to fun activities rather than to boring long remarks.

For example- The speaker can use the Q & A method to end or play a quiz and include all the points mentioned in their speech/activity.

Closing remarks after a workshop

Workshops come with an intent to teach and for the audience to learn. So make your closing remarks interactive. You can ask questions like ‘What is your take-away from this workshop?’

This will let the audience ponder over what they learnt during the entire span of the workshop.

One more way to end is by requesting the audience to fill out the feedback form and cater step by step guidance.

Closing remarks for a webinar/Zoom meeting

Since a zoom meeting/webinar is a virtual platform, there are chances the speaker might not see all the audience or ‘participants’ of the meeting but everyone can see the speaker.

So this may also fall as a disadvantage in the speaker’s case but don’t let this demotivate you.

In your closing remark, you can add a poll that is a feature of zoom to know how many of them are listening. Before closing the webinar, leave your Twitter or Facebook handles so that if the audience has questions they can connect with you on these platforms.

Closing remarks for a ceremony speech

A ceremony is more of a large scale event with too many decorations, music, and arrangements.

Keep in mind though, these things are not what the audience will want to leave with, so what you say last will be the end of what they take-away. Therefore, in a ceremony, you can use any one of the types of closing remarks mentioned above.

For example- You can use ‘The expository remark’ where you can share your own story to make your closing remark relatable and two-sided.

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Some last words

Closing remarks are important in speech writing because without a closing remark your speech will seem unfinished. To leave on a happy note the speaker must organize his speech with the perfect end and time it accordingly.

Closing remarks can be of varied types but using the appropriate closing remark according to the situation and time can make a huge difference in your speech.

Still looking for inspiration? Check out this video we made on closing remarks:

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2024 Paris Olympics Closing Ceremony: What you need to know

By nbc new york staff and the associated press • published august 9, 2024 • updated on august 11, 2024 at 8:31 am.

Every four years the world cheers and watches in awe as athletes display unbelievable physical feats of resilience, skills and strength -- the 2024 Paris Olympics has been no different gifting spectators with unforgettable moments!

However, as the 2024 Olympics inch towards their end, the final hurrah is set for Sunday -- when the Closing Ceremony is scheduled to take place.

Here is what you should know about the 2024 Paris Olympics Closing Ceremony.

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What is the last event in the 2024 Paris Olympics?

The last event in the 2024 Paris Olympics will be the  women's basketball final, with tip off scheduled for 9:30 a.m. EDT on Sunday at  Bercy Arena . Wednesday's women's basketball quarterfinals saw the  United States , France, Belgium and Australia advance to the semifinals, which will take place Friday.

Who are the flag bearers for Team USA?

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Katie Ledecky  and  Nick Mead  were selected by Team USA to lead the country's Olympic team at  the Paris Olympics   Closing Ceremony on Sunday .

Miss the Paris 2024 Closing Ceremony? Watch the top moments

Atlantic front forming into tropical storm headed toward U.S. Virgin Islands

Ledecky won four swimming medals in Paris  to become the most decorated American female athlete in Olympic history.

"I am incredibly honored to represent Team USA as a flag bearer as we close our time in Paris together,” said Ledecky in a statement. “I am so proud of this team’s accomplishments in Paris and excited to celebrate with my teammates on Sunday.”   

Mead was a part of Team USA's first gold in men's four rowing since 1960.

What will take place?

The grand event will feature traditional highlights, including the athletes' parade and the handover of the Olympic flag to the organizers of the 2028 Los Angeles Games. There will be a medal presentation ceremony — for the women’s marathon from earlier in the day.

The event features the same artistic director as the Opening Ceremony— Thomas Jolly.

Organizers said  in a recent statement  that it will include “over a hundred performers, acrobats, dancers and circus artists.”

There will be musical performances and “the participation of world-renowned singers will complete the picture. ... Part of the show will take place in the air, while the giant sets, costumes and spectacular lighting effects will take spectators on a journey through time, both past and future.”

Jolly added: “It’s a very visual, very choreographic, very acrobatic show with an operatic dimension to give a great visual fresco and say goodbye to athletes from all over the world.”

Is Tom Cruise performing a stunt at the Paris Olympics Closing Ceremony?

The "Mission Impossible" star may be taking on his most high-profile feat yet — if rumors are true .

This week,  French media reported  that Cruise, who is currently in Europe filming “Mission: Impossible 8” and has been spotted in the stands at several Paris Olympic events, including artistic gymnastics, swimming and track & field, will perform a stunt at the  Closing Ceremony,  which is set to take place at the Stade de France. Part of his performance will include pre-taped scenes.

When will the Closing Ceremony kick off?

The  Closing Ceremony is scheduled to begin at 3 p.m. EDT  on Sunday and last until about 5:15 p.m. EDT.

Where will the Closing Ceremony take place?

Although the 2024 Paris Olympics Opening Ceremony will take place at  Stade de France , where this year's  rugby  and  track and field  events have been held.

How can I watch the 2024 Paris Olympics Closing Ceremony?

The Closing Ceremony will air live on NBC and stream live on  Peacock  and  NBCOlympics.com , beginning Aug. 11 at 2 p.m. ET/11 a.m. PT.

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How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Published: July 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size.

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power.

Read on to hear my tactics for ending a sales email.e

Table of Contents

Best Practices for Ending Your Email

How to close a sales email, closing statements to end your email, write closing statements that don’t close doors.

When I wrote sales email calls-to-action, I learned that weak closing statements like “Let me know if you have any questions” produced poor outcomes. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In fact, they were almost as poor as weak openings ).

Personalized offers that aligned with my company’s unique selling proposition (USP) tended to be the best way to wrap up my emails and generate positive campaign outcomes.

There are a limited number of times that you can email a client or prospect before it becomes intrusive. Closing statements are your best chance to impress upon the reader that they should contact your sales team, register for your event, or take advantage of a promotional offer.

Closing email statements are a moment of truth for your prospect to feel valued and motivated. Make it clear what you want the reader to do next and what is in it for them if they accept your offer.

Your closing statement is critical to influencing prospects to either:

• Put other priorities on hold immediately and follow your call-to-action instructions.
• Close the email and leave it to consider later – or worse – toss it in the digital trash bin.
• Be so inspired by your email that they contact a competitor that offers similar products or services.

It’s clear which outcome to aim for of those three, so let’s dig into some best practices for how to do it.

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Here are some takeaways you can use to craft compelling sales email closing statements.

Be clear and concise about what you want your customers to do next.

Calls-to-action shouldn’t be up to interpretation. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience.

Don’t make several claims or offers in your closing statement that might overwhelm the reader. Invite the customer to a webinar, to visit you at a tradeshow, a trial of your product, or even a phone call. You can leverage the first offer acceptance into more yeses down the road.

Create a sense of urgency.

Limit the timeframe within which your customer must act on your offer or use scarcity as an incentive for the prospect to act. Give them just enough time to address other urgent items on their calendar.

Make it clear how your offer benefits the prospect.

I’ll never forget what a sales trainer named Marty Nuckles once told me: Every prospect or customer’s favorite radio station is WIIFM: What’s In It For Me.

Your closing statement should clarify what they stand to gain professionally from your offer, or at least what their company stands to gain by accepting your offer and buying your products or services.

Share proof your offer is what you claim.

Case studies and testimonials are a great way to end your email and ease any concerns your prospect or customer might have that taking you up on your offer is risky or won’t deliver the rewards you claim.

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LA28 touts ‘authentically Los Angeles’ Olympics as it takes handoff from Paris

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PARIS — No other city in the world can do what Paris has done over the last three weeks, staging the drama of Olympic competition against the mise-en-scene of a glowing Eiffel Tower and the lush gardens of Versailles.

The 2024 Summer Games, with their classical trappings and sheer visual beauty, raised an important question.

How can Los Angeles possibly top this?

The organizers that will bring the Olympics to Southern California in 2028 offered a sneak peek during Sunday night’s closing ceremony at Stade de France. Instead of tradition, they leaned into production values and pop culture.

Like something out of “Mission: Impossible,” Tom Cruise rappelled from the rim of the stadium to the field below, then roared off on a motorcycle. Snoop Dogg dropped a few bars. Billie Eilish performed, albeit remotely, from Southern California beaches.

“We don’t have an Eiffel Tower,” said Casey Wasserman , chairman of the LA28 organizing committee. “We’ve got a Hollywood sign.”

The next host city always gets 15 or so minutes near the end of each Olympic closing. These presentations often involve music and dancers, some colorful lights. They often get overlooked.

But LA28 needed to make a splash in Paris. A big part of the reason was money.

Over the last six months, Wasserman and his private group remained secretive about their abbreviated production. Not until details began to leak last week did they acknowledge hiring Ben Winston.

Winston was the Emmy-winning executive producer of “The Late Late Show With James Corden” and thus partly responsible for bringing the world carpool karaoke.

The 42-year-old Brit said in a statement that he wanted Sunday night’s presentation to evoke “the city’s people, creativity, music and, of course, sport, all wrapped up with a little Hollywood magic.”

All of this matters because LA28 saw its moment in the spotlight as a crucial advertisement, not only for viewers but also big business. As the International Olympic Committee said: “All eyes will be on you.”

The 2028 Olympics will cost an estimated $7 billion — a figure likely to rise — and organizers have vowed to cover all expenses with IOC contributions, ticket sales and, important, corporate sponsorships.

Despite having deals with Nike, Deloitte and Delta Air lines in hand, LA28 is about $1 billion short of its $2.5-billion goal in the last category with four years to go.

The numbers are important to Southern California residents because, if the Games go over budget, city and state lawmakers have agreed to provide hundreds of millions in taxpayer dollars.

Organizing committees hope an eye-catching presentation will generate excitement and jump-start sponsorship negotiations. The problem, said Michael Payne, a former IOC marketing executive, is that “not many of them stand out when they are up against the full power of the real ceremony.”

Paris had reason to celebrate after producing a Games free of major glitches and full of memorable performances.

Global stars such as gymnast Simone Biles , tennis player Novak Djokovic and pole vaulter Mondo Duplantis lived up to their billing. Among the French athletes, swimmer Leon Marchand won five medals and NBA rookie sensation Victor Wembanyama led his teammates to the men’s basketball final, where they lost to LeBron James and the U.S.

With 9.5 million in ticket sales, venues were packed and loud. There was lots of predictable French goofiness, including the Olympic debut of breaking — previously known as breakdancing — and a viral moment from an ungainly Australian B-girl named ”Raygun.”

“There is no way we could have prepared for everything we have just experienced together,” said Tony Estanguet, president of the Paris 2024 organizing committee. “We wanted excitement, we got passion.”

The closing ceremony featured a spiny, glistening figure, the “Golden Voyager,” that arrived from the night sky. Performers cartwheeled and danced along an interlocking series of platforms. Acrobats hung from giant wheels that rolled across a futuristic stage as scenes of past Olympics flickered up from the floor.

Artistic director Thomas Jolly said: “As a theater and opera director, the configuration of the stadium gives me the opportunity to use the tools of live performance: the lighting, the decor, the costumes, the machinery, the set design.”

It was creative and deeply symbolic and so very French, to the point that earlier in the day, when workers arrived with leaf blowers, it was hard to tell whether they were part of the rehearsal or just tidying up.

And when popular French band Phoenix played a mini-concert late in the program, athletes got so excited that they rushed the stage and had to be shooed away by the public address announcer.

After two-plus hours, L.A. took over.

Things started simply enough with Paris Mayor Anne Hidalgo handing the Olympic flag to her Los Angeles counterpart, Karen Bass, the first time two women have performed this tradition. Biles was there. Grammy winner H.E.R. sang the national anthem

Then Cruise appeared, spotlighted atop the stadium’s curved roofline. Looking a bit wind-blown, he made his big entrance and took hold of the flag, rushing off to the waiting motorcycle. From there, the action shifted to video.

It was a nod to both the movie business and the evolution of the Games into a made-for-television event. Cruise tore through the streets of Paris and onto a waiting cargo plane — “I’m on my way” — before skydiving to the Hollywood sign.

A series of athletes took over, with Olympic mountain biker Kate Courtney pedaling the flag to the Coliseum, handing off to famed sprinter Michael Johnson who ran it to skateboarder Jagger Eaton on the beach.

There, by the Pacific — perhaps the only Southern California scenery that can compete with Paris — the Red Hot Chili Peppers, Eilish and Snoop, joined by Dr. Dre, closed things out with a concert that bled into a one-hour show on NBC and Peacock.

It remains to be seen whether all this will achieve the desired effect of generating buzz — and dollars. But, having watched Paris close up, Wasserman knows he cannot replicate the Olympics of the last few weeks.

“The 2024 Games have been authentically French and Parisian,” he said. “And the 2028 Games will be authentically Los Angeles.”

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David Wharton has filled an array of roles – covering the courts, entertainment, sports and the second Persian Gulf War – since starting as a Los Angeles Times intern in 1982. His work has been honored by organizations such as the Society for Features Journalism and Associated Press Sports Editors and has been anthologized in “Best American Sports Writing.” He has also been nominated for an Emmy and has written two books, including “Conquest,” an inside look at USC football during the Pete Carroll era.

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