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A Sample Mobile Phone Assembling Business Plan Template

Are you about starting a mobile phone assembling business? If YES, here is a complete sample mobile phone assembling business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a mobile phone assembling business.

We also took it further by analyzing and drafting a sample mobile phone assembling marketing plan template backed up by actionable guerrilla marketing ideas for mobile phone assembling companies. So let’s proceed to the business planning section.

Why Start a Mobile Phone Assembling Business?

In the united states of America, you can be certain that when you come across 10 adults, you are likely going to find one or more mobile phones with them. This goes to show that there is a huge market for mobile phones hence those that are involved in any mobile phone related business will always smile to the bank.

If you are looking towards leveraging on this trend to make money, then you might want to start your own mobile phone assembling plant. You don’t necessarily need to own your own mobile phone brand before venturing into this type of business as you can partner with a mobile phone giant to start assembling their mobile phones.

This is why you can find Nokia being assembled in Finland, Thailand, China and other countries. It is important to state that starting a mobile phone assembling plant business needs significant investment capital, solid planning, and concentration to detail in order to keep your business profitable.

If you have decided to start a mobile phone assembling plant business, then you should ensure that you carry out thorough feasibility studies and also market survey. Business plan is yet another very important business document that you should not take for granted when launching your own mobile phone assembling plant business.

Below is a sample mobile phone assembling plant business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Mobile Phone Assembling Plant Business Plan Template

1. industry overview.

Companies in the Mobile Phone manufacturing industry manufacture and assemble mobile phones with advanced PC-like capabilities. Smart phones have independent operating systems and allow for the installation of software applications developed by third parties. They also connect to wireless internet networks, usually via mobile communication networks. Operating systems for smart phones include Symbian, Meego, Android, Windows Phone and iOS.

The Mobile Phone manufacturing industry has experienced strong growth in the past five years as mobile phone and tablet usage has increased. The rising popularity of expensive but fragile mobile phones has given the industry a significant boost.

Internet-enabled mobile phones are more expensive than basic-feature phones and more likely to be repaired. The rapid market acceptance of mobile phones has created a need for more repair shops and the number of mobile internet connections will continue to strongly grow.

Over the five years to 2017, the revenue for the Mobile Phone Manufacturing industry is anticipated to experience volatility, which will ultimately contribute to an overall revenue decline.

The Mobile Phone Manufacturing Industry is indeed a major sector of the economy of some countries in the world (United States of America, united kingdom, Finland, China and India et al). Apple Inc., Beijing Xiaomi Science & Technology, Huawei Technologies Ltd., Lenovo China and Samsung Electronics are the leaders in the mobile phone manufacturing industry.

Mobile phone assembling plant is not a Green business and despite the fact that the industry seems saturated, there is still room to accommodate new investors who are ready to come up with innovative ideas as it relates to assembling different brands of mobile phones.

Some of the factors that encourage entrepreneurs to start their own mobile phone assembling plant could be that mobile phones can be sold not just in your country but all across the globe.

Lastly, the mobile phone manufacturing industry cum mobile phone assembling plant, is a profitable industry and it is open for accredited investors to come in and establish their plant and be ready to work for smartphone giants from any part of the world.

2. Executive Summary

Philippe® Mobile Phone Assembling Plant, Inc. is a registered mobile phone assembling plant company that will be located in will in Denver, Colorado – United States of America. We have been able to secure all the license and permits required and also a world class facility in a good location in Fort Denver.

Philippe® Mobile Phone Assembling Plant, Inc. is located in a full-service automated mobile phone assembling plant. We will be involved in the assembling of mobile phones (Android smart phones, iOS smart phones, Windows Phone smart phones and other products) et al for smartphone manufacturing companies who are looking for partners in the United States of America. We want to assemble phones that will be used not only in the United States of America but all across the globe.

We are quite optimistic that our values and quality of products will help us drive our mobile phone assembling plant business to enviable heights and also help us attract the number of clients that will make the business profitable.

We are quite aware that in order to get people and organizations to purchase and make use of the mobile phone brands that we assembled in our plant, we must continue to assemble quality mobile phones. We are open to the use of latest technology in our mobile phone assembling plant. Our excellent customer service and the quality of the mobile phones we assemble will position us to always welcome repeated customers and export our mobile phones to other countries of the world.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Philippe® Mobile Phone Assembling Plant, Inc. is owned and managed by Philippe Luciano and his immediate family members. He is an accredited investor and a notable figure in the technology industry. He will build the business with competent engineers and technicians from Colorado and other parts of the United States.

3. Our Products and Services

Philippe® Mobile Phone Assembling Plant, Inc. was established with the aim of maximizing profits in the mobile phone manufacturing industry. We want to compete favorably with leading mobile phone assembling plants in the United States which is why we have but in place a competent team of technicians that will ensure that every mobile phone we roll out from our assembly plant meets and even surpasses our customers’ expectations.

We will be involved in the assembling of;

• Android smart phones
• iOS smart phones
• Windows Phone smart phones
• Symbian phones

4. Our Mission and Vision Statement

• We want to build a mobile phone assembling plant that will help some of the mobile phones manufacturing giants in assembling their mobile devices.
• Our mission as a mobile phone assembling plant is to develop a highly successful mobile phone assembling plant that can assemble durable and affordable mobile phones that will be retailed both in the United States of America and other countries of the world; we want to be listed amongst the top 20 mobile phone assembling plants in the world.

Our Business Structure

We aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our mobile phone assembling plant company on the right business foundation.

As a matter of fact, we are set out to build a mobile phone assembling plant business whose mobile brand will be well accepted in the United States of America and other countries of the world. We want to build a dedicated workforce that will ensure that our customers are satisfied when they purchase mobile phones that are assembled in our plant.

We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us assemble durable mobile phones and run the business on auto pilot.

With the nature of the mobile phone assembling business, we are only expected to employ adequate number of employees. Philippe® Mobile Phone Assembling Plant, Inc. will employ professionals and skilled people to occupy the following position;

• Chief Executive Officer
• Plant Manager
• Human Resources and Amin Manager

Sales and Marketing Manager

• Mobile Phone Assembling Engineers/Technicians
• Accountants/Cashiers
• Customer Services Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Plant Manager:

• Responsible for overseeing the smooth running of the mobile phone assembling plant
• Maps out strategy that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of mobile phone engineers and other plant workers
• Ensures that the steady flow of both mobile phone component parts to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures that the factory meets the expected safety and health standard at all times.
• Interfaces with third – party suppliers (vendors) of raw materials
• Controls distribution and supply inventory
• Supervises the workforce in the assembling plant.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for increasing sales
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Automobile Engineers/Technicians

• Responsible for assembling mobile phones (Android smart phones, iOS smart phones, Windows Phone smart phones and other products)
• Ensures that only durable mobile phones are rolled out from the assembling plant
• Handles any other duty as assigned by the plant manager or supervisor.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive/Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s automobile brand
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels/documents for the company
• Distributes mails in the organization

6. SWOT Analysis

We are building a standard mobile phone assembling plant that can compete with other leading mobile phone assembling brands, which is why we have decided to subject our business idea (company) to SWOT Analysis.

Philippe® Mobile Phone Assembling Plant, Inc. is in business to become one of the leading mobile assembling plants in the whole of United States of America and we are fully aware that it will take the right business concept, management and organizational structure to achieve our goal.

We are quite aware that there are mobile phone assembling plants all over the United States of America and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Philippe® Mobile Phone Assembling Plant, Inc. employed the services of an expert HR and Business Analyst with bias in the telecom technology industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Philippe® Mobile Phone Assembling Plant, Inc.;

Philippe® Mobile Phone Assembling Plant, Inc. can boast of establishing relationships with mobile phone manufacturing brand names, we have the ability to quickly adopt new technology and of course we have good strategy on effective product promotion. Another strength that counts for us is the power of our team. We have a team of experts in the mobile phone assembling line of business, a team of hardworking, highly creative and dedicated individuals.

Philippe® Mobile Phone Assembling Plant, Inc. is coming into an industry that is monopolized by smartphone manufacturing giants, and as a new entrant into the industry, we may likely struggle initially to get our footings in the industry.

• Opportunities:

The fact that mobile phones are used by all and sundry gives us unlimited opportunities to retail mobile phones assembled in our plant. As a matter of fact, most mobile phones manufacturing giants are looking for partners to help them assemble their mobile phones and United States of America is one of the destinations for such companies. We are positioned to take advantage of this.

Some of the threats that are likely going to confront Philippe® Mobile Phone Assembling Plant, Inc. is unfavorable government policies , and downturn in the economy and of course emergence of new competitors within the same location where our mobile phone assembling plant is located.

7. MARKET ANALYSIS

• Market Trends

If you have ever taken your time to study mobile phones patronage and usage in the United States of America, you will have noticed that Americans, especially the middle class make use of mobile phones that are assembled in the United States of America. This goes to show that there is a thriving business for mobile phone assembling plants in the United States of America.

In recent time, it is trendier to find mobile phone manufacturing giants especially from Asia and Europe establishing their assembling plants or contracting the assembling of their mobile phones to a standard independent mobile phone assembling plant.

Another notable trend in the mobile phone manufacturing industry is in order to stay ahead of your competitors, you must continue to come up with smartphones that are sleek, durable and comes with unique features amongst others. Please note that mobile phone assembling plant business responds to increase in household spending and also increase in the earning powers of people. The trend of the market can be predicted without stress.

8. Our Target Market

The target market for this line of business is in two phase; they are mobile phones manufacturing companies who want to contract the assembling of their mobile phones to a third – party company and of course those who purchase and make use of mobile phones.

Those who purchase mobile phones cut across all male and female above 18 years with the financial means hence the target market for mobile phones assembling plant business is all encompassing.

In view of that, we have positioned our mobile phone assembling plant to service the residents of the United States of America and every country where our mobile phones will be sold. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

Our Competitive Advantage

Mobile phone assembling plant business is a highly creative industry. We are aware of this which is why we decided to come up with a business concept that will position us to work for mobile phones manufacturing giants.

Our competitive edge is that we are standard mobile phone assembling plant that can boast of having some of the finest smartphones engineers and technicians. We will ensure that only durable and efficient mobile phones are rolled out from our assembling plant.

We can confidently say that the location of our mobile phone assembling plant will definitely count as a positive for us.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Philippe® Mobile Phone Assembling Plant, Inc. is established with the aim of maximizing profits in the mobile phone assembling business and we are going to ensure that we do all it takes to attract and retain all our clients. Philippe® Mobile Phone Assembling Plant, Inc. will generate income by assembling mobile phones that will be used by a wide range of clientele in the United States of America and other countries of the world.

10. Sales Forecast

We have been able to examine the mobile phone assembling plant market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projection for Philippe® Mobile Phone Assembling Plant, Inc., it is based on the location of our business and of course the wide range of mobile phones that we will be rolling out from our mobile phone assembling plant;

• First Year: $1 Million
• Second Year: $2.3 Million
• Third Year: $4.8 Million

N.B : This projection was done based on what is obtainable in the mobile phone assembling plant line of business and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Philippe® Mobile Phone Assembling Plant, Inc. is going to be driven basically by solid mobile phones, excellent customer service, honesty and efficiency. We want to drive sales via the output of our brands and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like mobile phone assembling plant.

Philippe® Mobile Phone Assembling Plant, Inc. is strategically located and we are going to maximize the opportunities that is available which is why we spent more to locate the business where it can be visible and enable us to access our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be to meet their targets. Philippe® Mobile Phone Assembling Plant, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our mobile phone assembling plant business by sending introductory letters alongside our brochure to mobile phone manufacturing companies and key stake holders all across the globe
• Advertise our mobile phone assembling plant company in relevant phone magazines, newspapers, TV and radio stations.
• Attend relevant expos, seminars, and mobile phone technology business fairs et al to market our mobile phone brands
• Engage in direct marketing approach

11. Publicity and Advertising Strategy

Philippe® Mobile Phone Assembling Plant, Inc. is set to create a standard for mobile phone assembling business in the United States which is why we will adopt and apply best practices to promote our brand. Here are the platforms we intend leveraging on to promote and advertise Philippe® Mobile Phone Assembling Plant, Inc.;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our mobile phone assembly plant business in relevant telecoms magazines, local newspaper, local TV and radio station
• Promote our business online via our official website
• List our business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our mobile phone brand
• Install our billboards in strategic locations in and around Denver – Colorado
• Direct coupon mailing approach
• Engage in roadshows from time to time in target communities
• Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the mobile phone assembling plant line of business, we don’t intend to sell our mobile phones or charge our clients more and we don’t intend to sell less than our competitors are selling. The prices of our mobile phones will be same as what is obtainable in the open market.

• Payment Options

The payment policy adopted by Philippe® Mobile Phone Assembling Plant, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Philippe® Mobile Phone Assembling Plant, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our mobile phones without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for mobile phones purchased.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard mobile phone assembling plant company in Denver – Colorado, US. These are the key areas where we will spend our startup capital on;

• The Total Fee for Registering the Business in the United States of America- $750.
• Legal expenses for obtaining licenses and permits – $3,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $13,580.
• The cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $10,000
• The total cost for leasing standard plant facility- $300,000.
• The total cost for facility remodeling – $200,000.
• Other start-up expenses including stationery – $1000
• The amount needed for phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $400,000
• The cost for Start-up inventory – $150,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Credit card machine, POS, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• Miscellaneous: $100,000

We would need an estimate of one million five hundred thousand US dollars ( $1.5 million ) to successfully launch our mobile phone assembling plant in Denver – Colorado, US.

Generating Startup Capital for Philippe® Mobile Phone Assembling Plant, Inc.

Philippe® Mobile Phone Assembling Plant, Inc. is be owned and managed by Philippe Luciano and his immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 ( Personal savings $400,000 and soft loan from family members $100,000 ) and we are at the final stages of obtaining a loan facility of $1 million from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Philippe® Mobile Phone Assembling Plant, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to ensure that we roll out highly competitive mobile phones from our mobile phone assembling plants.

We will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring assembling plant facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured

More on Technology

• Business Ideas
• Startup Plans
• Advertising

How To Start Mobile Phone Manufacturing Business [PLAN]

• by Olaoluwa
• June 13, 2023 August 28, 2024

CELL PHONE MANUFACTURING BUSINESS STARTUP GUIDE

Literally, we live in a world of technology. Technology has virtually taken over every sphere of the spherical world.

Hence, there is need to go along with the trend.

Among technological inventions is the mobile phone. This has over time aided in communication with people in far distant places. Communication which includes calls, messaging, mails, among others.

With the launch of mobile invention, companies have been set up to build varieties of mobile phones. Among these companies are Samsung, Nokia, IPhone, Innjoo, Infinix among other brands.

It is evident that more than 80% of the world’s population make use of Phones of different brand, therefore this area of technology will always be lucrative no matter the season.

To start a phone company is not an easy venture considering the technology know-how and the logistics required.

However, when all that is required are set, then it is a step away.

Here is how to start a cell phone production company.

• Get your Phone Company Licensed and Registered

Depending on the country you intend to launch your mobile phone company in, licensing may be a prerequisite to starting. You may be required to get license from the appropriate body. All you need to do is to find out whether licensing is required or not.

Important also, is for you to register your brand name, official company address and some other requirements. This is important because it show prospective investors and other interested person how serious your company is. You can find out about the registration procedures from the Corporate Affairs Commission in your location

• Get A Location

Obviously, your company won’t be built on air. You need to find a large space that will accommodate all the equipment and other technology requirements. This is where the product will be designed and produced in market quantity.

• Invite Investors

If you have the capability to bear all the cost that will be required to keep the company up and running, then you can start without investors. However, considering the heavy cost implications that are associated to start a phone company, it is wise and advisable to get people to invest in your business.

Although with the presence of investors it means you don’t own the company yourself but you can have the largest share in the company.

• Hire Experts

It is crucial to hire those who are very good technology wise. It is important to hire those who have a previous experience at phone manufacturing or something similar. You just don’t have to hire anybody; you have to hire the right people who are best for the task.

• Create A Good Design or Prototype

You need to get a design for your phone. You need to define how you want your products to look like and all the enabled features that will be embedded in it. This is a step to launching your products.

You need to build your prototype and test it to know what adjustment should be made on it. The result of the prototype will determine the overall market production.

• Register Your Design

To be protected under the Intellectual Property Law, you need to register your design so as to show your ownership of the design and to be able to wade off others from copying or making use of your design without your outright consent. If you fail to register it, you may not have the right to sue anybody who uses or copies it without your consent.

• Limited Production

For a start, the quantity produce should not be too much in the market. You have to create a level of quantity you can manage to monitor the reception rate of the product in the market. Inferably, you have to make it scarce. Let the market ask for more before you venture into producing more.

• Marketing-Marketing-Marketing

The brand won’t create the necessary awareness for itself. Starting a phone company, there are a number of brands you have to compete with to stay firmly in the market. Therefore, company has to market the brand and take advantage of the vastness of the Internet.

You can advertise on the Internet through social media platforms, search engines among others. The best way to reach a lot of people throughout the world regardless of country, culture or religion is through the Internet. Also the traditional advert method of television stations, Radio and newspapers should also be explored.

In conclusion, it should be noted that starting a phone company is not an instant means of making so much money.

However, with sacrifice, dedication, hard work and a good team success is guaranteed. As a starter, what should really matter it taking over the market space from other brands then there will be a lot of financial returns.

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Expert business plan and financial models

Manufacturing Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful manufacturing business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your manufacturing business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a manufacturing business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the manufacturing industry, this guide, complete with a business plan example, lays the groundwork for turning your manufacturing business concept into reality. Let’s dive in!

Our manufacturing business plan covers all essential aspects necessary for a comprehensive strategy. It details operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

• Executive Summary : Provides an overview of the manufacturing company’s business concept, market analysis , management, and financial strategy.
• Facilities & Equipment: Describes the facility’s capabilities, machinery, and technological advancements.
• Operations & Supply: Outlines the production processes, supply chain logistics, and inventory management.
• Key Stats: Offers data on industry size , growth trends, and market positioning.
• Key Trends: Highlights significant trends impacting the industry, such as automation and localization.
• Key Competitors: Analyzes primary competitors and differentiates the company from these rivals.
• SWOT: Analyzes strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Outlines tactics for attracting new contracts and maintaining client relationships.
• Timeline : Sets out key milestones from inception through the first year of operations.
• Management: Information on the management team and their roles within the company.
• Financial Plan: Projects the company’s financial performance over the next five years, detailing revenue, profits, and anticipated expenses.

Manufacturing Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your manufacturing business plan, offering a concise overview of your manufacturing facility and its products. It should detail your market positioning, the range of products manufactured, the production process, its location, size, and an outline of day-to-day operations.

This section should also explore how your manufacturing business will integrate into the local and broader markets, including the number of direct competitors within the area, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your business’s financial plan.

Manufacturing Business Plan Executive Summary Example

Business Overview

Detailing the  business overview  in your executive summary is essential to provide investors with a clear understanding of your manufacturing company. Include key details such as the company name, location, and core operations. Emphasize your  unique selling proposition  ( USP ) that sets your manufacturing business apart from competitors.

Example: “Precision Manufacturing Solutions” is a dynamic manufacturing company specializing in precision-engineered components for aerospace and automotive industries. Located at 123 Industrial Drive, our facility spans 50,000 square feet, equipped with state-of-the-art machinery and technology. Our facility is strategically organized to facilitate efficient production, logistics, and administrative functions. A skilled team of 75 personnel manages day-to-day operations, ensuring streamlined workflow and optimal resource utilization across all departments. Our production lines cater to a diverse range of precision components, delivering high-quality products with a focus on efficiency and reliability.

Market Overview

Understanding the broader manufacturing industry and market dynamics is crucial for positioning your company for success. Highlight  industry size , growth trends, and key market insights to contextualize your business within the manufacturing landscape. Discuss emerging trends and  competitive analysis  to showcase your company’s market positioning.

Example: The manufacturing industry in the US represents a significant portion of the economy, with a valuation of $2,497 billion in 2023 and contributing 10.70% to the total US GDP. With over 243,687 manufacturing businesses nationwide, the sector remains a vital driver of economic growth and innovation. Recent trends indicate a surge in robot installations in U.S. factories, driven by the growing emphasis on automation to achieve cost efficiencies and enhance productivity. Additionally, manufacturers are increasingly pivoting towards local suppliers to strengthen supply chain resilience amidst global disruptions.

Management Team

Highlighting the expertise and experience of your management team instills confidence in potential investors and partners. Present key qualifications and achievements of your team members, emphasizing their contributions to the company’s success.

 Example: John Smith (CEO): Provides strategic leadership and oversees manufacturing operations to ensure the highest standards of product quality and efficiency.Emily Johnson (CFO): Manages the company’s finances, including budgeting, financial planning, and risk management, driving business growth and profitability.

Financial Plan

Provide a clear financial plan outlining revenue targets, profit margins, and growth strategies to demonstrate your company’s financial viability.

 Example:

We aim to achieve $31.7 million in annual revenue with a solid 15%  operating profit  margin ( EBITDA ) by 2028. This goal is supported by strategic investments in technology, talent, and operational efficiency. Our leadership team is committed to driving growth and maximizing shareholder value through prudent financial management and strategic decision-making.

Facilities & Equipment

Describe your manufacturing facility. Highlight its design, capacity, and technology. Mention the location, emphasizing accessibility to transport routes. Discuss advantages for efficiency and cost management. Detail essential equipment and its capabilities.

Operations & Supply Chain

Detail product range. Outline your operations strategy for efficiency and scalability. Discuss supply chain management. Highlight sourcing of materials, inventory control, and logistics. Emphasize strong partnerships with suppliers and distributors.

Industry Size & Growth

Start by examining the size of the manufacturing industry relevant to your products and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends , such as the increasing demand for sustainable manufacturing processes, automation, and advanced materials. For example, highlight the demand for products that utilize eco-friendly materials or energy-efficient production techniques, alongside the rising popularity of smart manufacturing.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your manufacturing business in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your manufacturing business’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Manufacturing Competitors

The first step in conducting a competitive analysis for a manufacturing business is identifying direct and indirect competitors. Direct competitors are those producing similar products within your industry, while indirect competitors may offer substitute products or cater to overlapping market segments. Utilize  market research  and industry reports to compile a list of competitors, considering factors such as product range,  target market , and geographical reach.

Online tools like industry databases and trade publications can provide valuable insights into competitor profiles and market dynamics. Additionally, networking within industry associations and attending trade shows can offer firsthand knowledge of key players in the manufacturing landscape.

Manufacturing Business Competitors’ Strategies

Once competitors are identified, analyzing their strategies is crucial for understanding  market trends  and identifying areas of competitive advantage. Key aspects to consider include:

• Product Portfolio:  Assess competitors’ product offerings, including features, quality, and customization options. For example, a manufacturing company specializing in automotive components may face competition from both domestic and international suppliers offering similar parts.
• Technological Capabilities:  Evaluate competitors’ technological infrastructure and capabilities, such as automation, digitalization, and advanced manufacturing processes. Companies leveraging cutting-edge technologies may have a competitive edge in terms of efficiency and product innovation.
• Supply Chain Management:  Examine how competitors manage their supply chains, including sourcing of raw materials, manufacturing processes, and distribution networks. Understanding supply chain dynamics can uncover potential vulnerabilities or areas for improvement within your own operations.
• Pricing and Positioning:  Analyze competitors’  pricing strategies  and market positioning to determine how your manufacturing business stacks up in terms of value proposition and market positioning. Consider factors such as pricing tiers, discounts, and value-added services offered by competitors.
• Marketing and Branding:  Evaluate competitors’ marketing tactics and brand perception within the market. Assess the effectiveness of their advertising campaigns, digital presence, and customer engagement strategies in building brand loyalty and market share.
• Operational Efficiency : Look for  opportunities  to optimize operational efficiency by benchmarking against industry leaders and identifying best practices in manufacturing processes, inventory management, and logistics. Consider investing in technologies or process improvements to enhance productivity and reduce costs.

What’s Your Manufacturing Business’s Value Proposition?

Armed with insights from the competitive analysis, articulate your manufacturing business’s  unique value proposition  and competitive advantages. Consider factors such as:

Highlight unique features, quality standards, or customization options that set your products apart from competitors. For example, a manufacturing company may differentiate itself through superior craftsmanship, innovative design, or eco-friendly materials.

Emphasize your commitment to customer satisfaction and responsiveness. Offering personalized support, timely delivery, and flexible solutions can strengthen customer relationships and foster loyalty in a competitive market.

Communicate your dedication to continuous improvement and innovation. Showcase initiatives to enhance product quality, streamline processes, and adapt to evolving customer needs and market trends.

Market Positioning: Position your manufacturing business strategically within the market, targeting niche segments or underserved markets where competitors may have limited presence or differentiation. Develop tailored marketing messages and value propositions to resonate with your  target audience .

First, conduct a SWOT analysis for your manufacturing business. Highlight Strengths such as advanced production technology and a skilled workforce. Address Weaknesses, including potential supply chain vulnerabilities or high production costs. Identify Opportunities like emerging markets for your products or potential for innovation in production processes. Consider Threats such as global competition or economic downturns that may impact demand for your products.

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, trade shows, digital marketing, and strategic partnerships. Emphasize the importance of showcasing product quality and technological advantages to differentiate your business in the market.

Marketing Channels

Identifying and leveraging effective marketing channels is critical for amplifying reach and visibility within the manufacturing sector.

Digital Marketing

Harnessing digital platforms for outreach is essential for modern businesses:

• Content Marketing:  Developing high-quality and informative content, such as blogs, whitepapers, or case studies, showcasing industry expertise and problem-solving capabilities, establishes credibility and authority within the industry.
• Website Optimization:  Creating a user-friendly website that prominently displays products, certifications, client testimonials, and case studies is imperative. Implementing SEO strategies enhances online visibility, ensuring that your business is discoverable in relevant online searches.
• Social Media Engagement : Leveraging platforms like LinkedIn for thought leadership, product launches, and industry insights, while utilizing visually engaging platforms like Instagram to showcase manufacturing processes and product innovations, amplifies brand visibility and engagement with potential clients.

Trade Shows and Industry Events

Participating in trade shows, industry exhibitions, and networking events offers invaluable opportunities for face-to-face interactions with potential clients, distributors, and partners. Utilizing these platforms to exhibit product samples, showcase innovations, and establish business relationships strengthens market presence and fosters partnerships within the industry.

Direct Sales and Networking

Building relationships through direct communication avenues:

• Cold Calling and Email Campaigns:  Reach out directly to potential clients, emphasizing your manufacturing capabilities and solutions tailored to their unique needs, establish initial connections, and introduce your business offerings.
• Networking and Business Associations:  Joining industry-specific associations, chambers of commerce, and business networks expands your reach and credibility within the manufacturing sector. Building relationships within these networks facilitates knowledge sharing and potential business collaborations.

Sales Channels

Implementing effective sales strategies is paramount for driving revenue growth and fostering long-term client relationships.

Consultative Selling

Emphasizing solutions over mere products:

• Solution-Oriented Approach:  Understanding client pain points and offering tailored manufacturing solutions that specifically address their needs establishes your business as a partner rather than just a supplier.
• Technical Expertise:  Equipping sales teams with technical insights and expertise demonstrates a deep understanding of client requirements, instilling confidence and trust in your business’s capabilities.

Client Relationship Management

Nurturing long-term relationships is critical for sustained success:

• After-Sales Support:  Providing exceptional post-sales support, encompassing warranty services, maintenance, or technical assistance, nurtures client loyalty and satisfaction, fostering repeat business and referrals.
• Client Feedback Mechanism:  Establishing a robust feedback loop enables continuous improvement of  products and services  based on client insights, ensuring that your offerings align with market demands and expectations.

Customized Offerings and Upselling

Upselling relevant products or tailored solutions enhances the value proposition:

• Tailored Solutions:  Offering customized manufacturing solutions catering to unique client demands or industry-specific requirements adds value and fosters strong client relationships, leading to increased customer satisfaction and loyalty.
• Add-On Services:  Providing supplementary services or support packages beyond the standard offerings enhances the overall customer experience, elevating the perceived value of your business solutions.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for your manufacturing business’s launch, marketing initiatives, customer acquisition, and expansion goals. Ensure the business progresses with clear direction and purpose, setting specific dates for achieving key operational and sales targets.

The Management section focuses on the manufacturing business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the manufacturing business toward its financial and operational goals.

For your manufacturing business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your manufacturing business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your manufacturing business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Manufacturing Business Plan – Detailed Example & Template

Use this manufacturing business plan as your template to start and grow your manufacturing company. This business plan for a manufacturing company includes market analysis, strategy, and more.

Download this Manufacturing Business Plan free for easy editing in Microsoft Word, Google Docs or Apple Pages to make a PDF:

Also Read: MoreBusiness.com’s Free Starting a Business Guide

Table of Contents

Manufacturing Business Plan

1.0 executive summary, 1.1 company.

Titus Mold Manufacturing, Inc. designs prototypes and molds, which are used by production manufacturers to fabricate consumer products. We are a start-up company that developed and patented revolutionary design software called Virtual Design Center. Our initial plan is to create a precision manufacturing facility to produce prototypes and molds for clients. Our goal is to provide our customers with fast turnaround, exceptional quality, unparalleled customer service, and competitive pricing.

1.2 PRODUCTS & SERVICES

We design and manufacture prototypes and molds. By utilizing Virtual Design Center, we will work in real-time with our customers to meet their design needs, which will reduce errors and detect design flaws early in the process. In turn, this will save the customer time and money. We plan to position ourselves as a forward-thinking company that continually invests in new ideas and technologies – unlike our competitors, which are similar mold manufacturing facilities. Because of our unique software, sophisticated technology and efficient processes, we will be in a position to potentially compete on price and quality. As this manufacturing business plan will outline, our unique Virtual Design Center gives us a definitive advantage.

1.3 MARKET ANALYSIS

The U.S. manufacturing industry makes up a substantial portion of the GDP, and the mold-manufacturing sector generates sales of more than $5 billion. Manufacturing drives the U.S. economy more than any other industry. Within that enormous industry, we have identified two strong markets with very high growth potential – automotive parts and medical devices manufacturing. As new car companies respond to shifting consumer demands for more fuel-efficient cars, and as the medical community develops new technologies, the need for new parts, designs and molds grows.

1.4 STRATEGY & IMPLEMENTATION

To achieve our business goals, we will create a high-tech, precision manufacturing facility and will implement highly efficient operations processes. We plan to promote Titus Mold Manufacturing and our proprietary Virtual Design Software with an aggressive, targeted marketing campaign. This will include a media campaign, print and online advertising and a targeted direct-mail campaign. In addition, we will focus heavily on establishing our presence within the industry at relevant trade shows.

1.5 MANAGEMENT

Our leadership team currently consists of Chief Executive Officer John Baker, President Michael Smith, and Vice President Susan Jones. Additional key leaders will include directors of finance, marketing and sales, human resources, information technology and operations. While these positions remain unfilled at this time, we do have several extremely qualified candidates interested in joining with us in this new venture.

1.6 FINANCIAL PLAN

Our Company will earn revenue from the sale of design services and manufactured molds. The attached Income Statement demonstrates that our gross profit margin will exceed 72%, and we will achieve break-even with sales of $XXX,XXX. We expect to reach profitability by the middle of Year 2.

1.7 SOURCES & USE OF FUNDS

Titus Mold Manufacturing, Inc. requires $4,450,000 to launch. At present, we have raised $150,000 in venture capital funds. In addition, co-owners John Baker, Michael Smith and Susan Jones have each invested $100,000 into the company. We are currently seeking funds from outside investors and business loans.

The start-up funds will be used to cover the facility, build-out costs, equipment, software and initial operating costs including payroll, taxes, and utilities.

2.0 COMPANY

2.1 company & industry.

Titus Mold Manufacturing, Inc. is located in Molder, Missouri. Our company designs and manufactures prototypes and molds for use in casting metals or forming other materials, such as plastics, glass or rubber. Our business operates within the manufacturing industry and is classified under NAICS code 333511 – industrial mold manufacturing.

2.2 LEGAL ENTITY & OWNERSHIP

Titus Mold Manufacturing is an S-Corporation that was formally organized in Missouri. The company’s principal owners are John Baker, Michael Smith and Susan Jones, who hold equal shares of ownership in the company.

2.3 COMPANY HISTORY TO DATE

Our company is a new business that will create prototypes and quality molds, utilizing the latest design software, e-commerce technology, high tech machinery and innovative operations processes. As the company’s founders and owners, we have a combined 40 years of experience in software development and the manufacturing industry. Our experience includes product research and development, engineering and production management. After recognizing the need for and value of creating a more efficient customer experience to secure and retain business, we decided to create Titus Mold Manufacturing, Inc.

2.4 FACILITIES

Our company is preparing to lease a manufacturing facility in Molder, Missouri. We are presently operating out of temporary administrative offices at the Barton Business Incubation Center.

We are working with a local realtor and BBIC to identify potential industrial space available for lease. We require a 10-12,000 sq. ft. facility to accommodate product development and engineering, a mold shop, a tool shop, quality assurance area, inventory storage and administrative offices. As the business grows, we intend to add injection-molding capabilities.

2.5 KEY ASSETS

Titus Mold Manufacturing holds a patent for its revolutionary Virtual Design Center (VDC). The VDC combines the best of virtual and in-person presentations and meetings, allowing customers to work in real-time with our design engineers. This allows us to serve clients nationwide.

3.0 PRODUCTS/SERVICES

3.1 description.

Titus Mold Manufacturing, Inc. will make prototypes and molds for the manufacturing of consumer products. A mold, which is usually made from aluminum or steel, is a hollow form that gives a particular shape to a product while it is in a liquid state. The molds are used for products made from plastic, glass, metal or other raw materials.

There are three main phases to manufacturing a prototype or mold. First, engineers and product developers create a design. Titus Mold Manufacturing is able to complete a design from start to finish for a customer. If need be, Titus will work with the customer through the design process via our one of a kind Virtual Design Center. Secondly, we make test molds. We then inspect and test the molds for quality assurance. Finally, we manufacture prototypes and molds based on specific design specifications, using precision machinery to form the desired prototype or mold.

3.2 FEATURES & BENEFITS

Virtual Design Center will be the key to distinguishing and drawing attention to our company. Once we have a particular industry or customer’s attention, we will sell them on our fast turnaround, exceptional quality, unparalleled customer service and competitive pricing.

Obviously, speed, quality, service and price are qualities most of our competitors will list in their mission statement. However, Titus Mold Manufacturing will – from the beginning – invest in top quality, highly sophisticated machinery as well as implement innovative operations policies. These steps will ensure our ability to deliver beyond normal industry standard and surpass our customers’ expectations saving them time and money.

3.3 COMPETITION

Our competitors are companies that provide similar types of design and mold-making services. There are far too many competitors to list specifically in this manufacturing business plan. To their advantage, they have an established customer base. Further, many mold-making companies also have injection-molding machinery, which enables them to manufacture actual products.

However, the vast majority of our competitors are not taking full advantage of current technology, nor are they implementing modern operational systems. Their waste is ultimately passed along to the customer via longer turnaround times and higher overhead costs .

3.4 COMPETITIVE ADVANTAGE/BARRIERS TO ENTRY

By relying on our technology and an activity-based costing system, rather than a time-based system, we will be able to maintain competitive prices and sustain high profitability. Our technology and systematic efficiencies will allow us to have advantages in cost, speed and design capability. Ultimately, these advantages will quickly come to define Titus Mold Manufacturing as an industry leader.

Our Virtual Design Center technology gives us a significant advantage over our competitors, and our patent prevents others from being able to replicate the services we offer.

3.5 DEVELOPMENT

As our company grows, we plan to expand our facility and create an injection-mold manufacturing plant. At that point, we will be able to control all operations in-house from initial design to mold creation and even mass production of the finished products. In addition, we will stay atop technology trends and upgrade equipment and processes as needed and can be afforded. We will also continue to research and pursue shares of existing markets such as packing, defense, electronics and telecommunications and update portions of this manufacturing business plan accordingly.

4.0 MARKET ANALYSIS

4.1 market size.

The US manufacturing sector includes more than 300,000 companies with combined annual sales of about $4 trillion. Furthermore there are approximately 2,500 mold manufacturers with combined annual sales of more than $5 billion. To capture a portion of those sales, Titus Mold Manufacturing will utilize a targeted industry approach to pursue specific, definable, market segments.

4.2 TARGET CUSTOMER

After extensive research, we decided to initially pursue market segments in the automotive and medical devices industries. These are two very distinct markets with very different needs. While the automotive industry’s purchasing decisions are driven primarily by price, the medical device industry focuses on a fast turnaround time and quality to make purchasing decisions.

The U.S. automobile manufacturing industry includes about 160 companies with combined annual revenue of about $250 billion. While the majority of those sales are swallowed up by a handful of major car manufacturers, there are thousands upon thousands of parts needing to be manufactured for each vehicle. By specializing in manufacturing molds for certain parts, we will establish our niche in the market. Our research indicates this is a perfect time to assimilate into this industry as carmakers make dramatic shifts in design and efficiency to address rising fuel costs.

The medical devices industry is by far one of the most forward-thinking, always-evolving industries. Researchers and product developers are continually striving to improve products and procedures. With this constant change and product evolution comes the constant need for new product molds. Couple the advances in medical technology with an increasingly aging population, and it’s clear the healthcare industry as a whole is a solid market and mold manufacturers will reap the benefits.

4.4 SWOT ANALYSIS

The SWOT analysis for this manufacturing business plan is as follows:

• Propriety software (Virtual Design Center)
• Potential for global customer base
• Manufacturing & production expertise
• Software development expertise
• Understanding of emerging technologies
• Understanding of target markets
• Competitive product pricing
• Exceptional quality and customer service
• Implementation of cost saving processes
• No company history
• Small initial customer base
• Lack of leverage with new relationships

Opportunities

• New products & processes
• Bringing new technology into the industry
• Developing a new reputation
• Hiring new talent
• New innovations and applications of our technology
• Impact of new legislation
• Technologies developed by competitors
• Challenges in building a talented staff
• Retaining key staff members
• Market demand fluctuations

5.0 STRATEGY & IMPLEMENTATION

5.1 philosophy.

Titus Mold Manufacturing’s business philosophy is to make the needs of our customers our main priority. It is our mission to provide our customers with fast turnaround, exceptional quality, unparalleled customer satisfaction and competitive pricing. With the introduction of our patented Virtual Design Center program and the unveiling of our modern design and manufacturing facility, we will position Titus Mold Manufacturing as a superbly innovative company and a future industry leader.

To achieve this position, we will implement our company’s plan to create a state-of-the-art mold-manufacturing facility and invest in the most accurate precision machinery available. We will implement the most comprehensive design software and set the highest standards of operational systems and quality control.

5.2 INTERNET STRATEGY

Our plan is to position Titus Mold Manufacturing as a technology-driven innovative company within the mold-manufacturing sector of the manufacturing industry. To do this, we are putting forth a great amount of time and resources into developing a premiere Web site. We are working with a design firm and have secured a domain name – TitusMolds.com. We have already initiated the process of integrating our Virtual Design Center into the site.

In addition to describing our manufacturing processes and design capabilities, we will feature numerous success stories and images of prototypes and molds we have produced. Our site will also include a simple online form to complete for custom quotes as well as a generic form to submit questions and comments.

Our vision is to create a Web site that will become an integral part of our marketing, sales and daily operations. We will use Wix to set up our site. This tool has all of the features we need, including the ability to create and edit the site very quickly. It also has ecommerce and other capabilities. Using Wix will also enable us to save money since we can create the site ourselves and will not have to hire a web designer.

5.3 MARKETING STRATEGY

In addition to conveying to our potential customers the fast turnaround, exceptional quality, unparalleled customer service and competitive pricing offered by Titus Mold Manufacturing, we will also position our company as future-minded and a leader in the integration of innovative technology into the mold manufacturing process.

Our marketing plan will include an initial publicity campaign that introduces our company and patented Virtual Design Center. Further, we will launch a comprehensive advertising campaign in automotive manufacturing and medical devise trade publications and related Web sites. The publicity campaign will be closely followed by a direct-mail campaign to targeted customers.

The other main component of our marketing plan will be to attend trade shows which will require booth construction and maintenance, marketing materials such as brochures, and promotional items such as pens with our logo.

To increase local awareness of our company and to foster a positive public perception, we will participate in and sponsor local charity events such as Walk for the Cure and March of Dimes and youth sports teams. We will also reach out to local high schools and colleges to offer internships and promote careers in manufacturing.

5.4 SALES STRATEGY

Titus Mold Manufacturing will build a sales team focused on securing new business in the short and long term. The sales team will be motivated by commissions and performance-based bonuses.

Under the direction of executive management, we will employ an outside sales staff as well as an inside sales staff, which will be cross-trained to handle general customer service calls. The outside sales staff will focus primarily on trade show attendance, comprehensive follow up, relationship building, closing deals, and securing referrals.

5.5 STRATEGIC ALLIANCES

We plan to develop strategic alliances with local and regional injection-molding manufacturing facilities that do not have mold-making capabilities within their facilities. One such alliance has been developed with Hilden Manufacturing Company located within our region. More are developing.

5.6 OPERATIONS

Our facility’s space will be divided in proportion to our needs and will include product development and engineering labs, mold shop, tool shop, quality control and testing area, inventory storage and administrative offices. Each area will be staffed with trained employees and wherever possible factory-floor technicians will be cross-trained. Our administrative offices will include space for executive, marketing and sales, accounting, information technology, security, maintenance, and human resource departments. To become a fully operational mold-manufacturing facility, we will require the following machinery and software.

• Viper, SLA 7000 & SLA 5000
• Eden260, Eden333 & Eden500V
• Vantage, Titan & Maxum
• RTV Tooling

By utilizing the latest precision machinery and software and superior operational and quality control processes such as LEAN Manufacturing, Rapid Prototyping and Manufacturing, and Six Sigma , Titus Mold Manufacturing will control costs while ensuring quality. Additionally, once we are operational, our company will become ISO 9001-2000 certified. Titus will also follow FDA requirements and comply with Medical Directive standards to further ensure quality control.

Operationally, our strengths lie in our knowledge and expertise within the manufacturing industry. We know what fixed assets we require and what regulations we must adhere to. However, while we cannot know for certain the quality of our managerial team at this point, we expect to hire and implement a top notch team. As previously mentioned, we have several promising prospects and will, of course, strive to recruit top talent.

The following is a list of business goals and milestones we wish to accomplish within the next three years.

• Secure necessary funds.
• Locate and lease suitable manufacturing facility.
• Purchase machinery, equipment and supplies.
• Hire skilled employees to complete our team.
• Set up shop and open for business.
• Successfully penetrate targeted markets.
• Secure contracts to achieve projected sales goals.
• Become a profitable company.
• Establish a solid reputation as an industry leader.

Our first major milestones will be securing funds and setting up our business. This is our primary focus right now. In three years, we hope to have established our company in the community and within our industry.

5.8 EXIT STRATEGY

Should management or our investors seek a business exit, there are several options we would be willing to pursue. Our company could most likely be sold to a manufacturing company that does not already have mold manufacturing capabilities. A management buyout could also be pursued once our business credit is firmly established.

6.0 MANAGEMENT ORGANIZATIONAL STRUCTURE

6.1 organizational structure.

Titus Mold Manufacturing understands the importance of a loyal and enthusiastic team to reduce turnover and increase productivity. Our company’s management philosophy will encourage responsibility and mutual respect. While we will present a strong decisive management team, we will also foster an atmosphere of genuine employee appreciation and open communication.

6.2 LEADERSHIP

Our company will be managed and run by our executive staff including Chief Executive Officer John Baker, President Michael Smith, and Vice President Susan Jones, as well as our Board of Directors. Our management staff of directors and supervisors will oversee daily operations. However, as a small manufacturing facility starting out, the CEO, President and VP will be responsible for the majority of purchasing, hiring, training, quality control, and additional day-to-day duties.

Additional key leaders will include directors of finance, marketing and sales, human resources, information technology and operations. While these positions remain unfilled at this time, we do have several extremely qualified candidates interested in joining with us in this new venture.

As we start our mold manufacturing business, we will implement a plan to hire management and production staff first and fill in with mid-level management and administrative staff as our budget and needs change.

6.3 BOARD MEMBERS & ADVISORS

Our Board of Directors is not yet fully formed. CEO John Baker will serve as Chairman. The board will consist of company owners (shareholders), officers and directors.

Duties of the Board of Directors may include:

• Establishing broad company policies and objectives.
• Selecting, appointing, and reviewing the performance of executive staff.
• Insuring the availability of adequate financial resources and approving annual budgets.
• Accounting to the stakeholders for the organization’s performance

We will actively seek individuals to sit on our Board of Directors who will have the ability to add to and advise our organization such as lawyers, accountants, and professionals in the automotive or medical fields.

7.0 FINANCIAL PLAN

7.1 requirements.

Titus Mold Manufacturing, Inc. requires $4,450,000 to launch and operate. We are currently seeking funding from outside investors and business loans. We are also looking into additional options including supplier financing, deferred rent, subleasing space, partnerships, vending and client advance payment.

At this time, we have raised $450,000 in working capital and are seeking the additional funds to start our business. We have raised $150,000 in venture capital funds. In addition, co-owners John Baker, Michael Smith and Susan Jones have each invested $100,000 into the company.

7.2 USE OF FUNDS

The start-up funds will be used to cover operating costs including payroll, taxes, and utilities. Start-up funds will also be used to purchase capital expenditures such as leasehold improvements, software and machinery, which will produce future benefits for the company. Approximately forty percent will be spent on assets, while the other sixty percent will be spent on operations until we realize profitability.

7.3 INCOME STATEMENT PROJECTIONS

The accompanying income statement demonstrates our company’s profitability. Our income shows a gross profit margin of seventy-two percent. Our monthly operating expenses average $116,325. Projected net income will average $54,075 per month in our third year.

After completing a comprehensive break-even analysis, we will achieve our break-even point by the middle of year two.

7.4 CASH FLOW PROJECTIONS

The nature of our business requires that our company collect payment after the product is complete. So we have included the accompanying cash flow statement, which projects our monthly flow of cash. While we expect to reach break-even by our eighteenth month, it will take nearly two years to become cash flow positive.

7.5 BALANCE SHEET

Our balance sheet will depend greatly on our sources of capital. We expect to raise approximately $1.5 million through loans and $2.95 million through equity capital.

Our assets will be comprised of cash, leasehold improvements, equipment, software and other tangible assets.

7.6 ASSUMPTIONS

Our projections are based on the assumption that the manufacturing industry, particularly the medical and automotive industries, will continue to follow present trends. Industry regulation and government legislation is always poised to interfere with business projections, but there are no indications at this time to expect any negative influence to our projections. Additionally, we are not relying on new regulations or the passage of new legislation to enable our company to reach our projected numbers.

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Getting started: A guide to creating a manufacturing business plan

What is a manufacturing business plan.

A manufacturing business plan is a formal document that outlines the goals and objectives of your business. It includes detailed information about your: 

• Products or services 
• Target market 
• Marketing strategy
• Financial projections 
• Operational details  

The purpose of a business plan is to give you a roadmap to follow as you build and grow your business. It forces you to think through every aspect of your venture and identify potential problems or roadblocks before they happen. 

Manufacturing business plans can also be used to attract investors or secure funding from lenders. If you are looking for outside financing, your business plan needs to be even more detailed and include information on your management team, financial history, and expected growth. 

Ideally, you should update your business plan yearly to ensure that it remains relevant and accurate. As your business grows and changes, so too should your plan. 

Why does a manufacturing company need a business plan?

No matter how simple or complex your ideas may be, you need a plan, or they will never become a reality. A business plan will clearly understand your costs, competition, and target market. It will also help you to set realistic goals and track your progress over time. 

Let’s look at a manufacturing strategy example. You have a great idea that you think will revolutionize the  automotive industry . Your new safety harness will be made from a lightweight, yet incredibly strong, material that cannot be cut or torn. You are confident that your product will be in high demand and generate a lot of revenue. 

But before you walk into Ford or Toyota to try and get a  purchase order , you need to have a plan. You must know: 

• How much will it cost to produce your product
• How many units do you need to sell to break even 
• Who is your target market is 
• What is your competition selling 
• How will you reach your target market 

You also need to clearly understand the regulatory landscape and what it takes to bring a new product to market. All of this information (and more) should be included in your business plan. 

This is not just a document that you create and forget about. It is a living, breathing tool that should be used to guide your actions as you build and grow your business. 

What are the key components of a business plan?

Every manufacturing business plan will be different, but almost always, they will include the same five components: 

Executive summary

Company description, products and services, market analysis.

• Financial plan 

Let’s take a closer look.

The executive summary is the first section of your business plan, but it is typically written last. This is because it should be a concise overview of everything that follows, and you can only do that once you have completed the rest of your plan. 

Include the following in your executive summary: 

• The problem that your product or service solves
• Your target market
• Your unique selling proposition (what makes you different from your competitors?)
• Your manufacturing business model (how will you make money?)
• Your sales and  marketing strategy
• A brief overview of your financial projections

Someone should be able to quickly scan through your executive summary and have a pretty good understanding of what your business is and how it plans to be successful. 

This is where you can get a bit more creative, explaining your company’s history, mission, and values. You will also include information on your team or management structure. 

It can be simple but should inspire faith in your ability to execute your business plan. 

You will need to provide a detailed description of your product or service, as well as any unique features or benefits that it offers. You should also include information on your  manufacturing process  and  quality control  procedures. 

If you have any patents or proprietary technology, they should be listed here as significant assets for your business. 

For example, let’s say you are planning on creating a brand-new line of disposable coffee cups. The dimensions, materials, and other specifications would be listed here, along with any unique benefits (such as being made from recycled materials). 

You might also include information on your manufacturing process, such as the fact that the cups will be produced in a certified clean room or that you will employ workers local to where the product is sold.

Chances are, you started down this path because you realized that there was a market opportunity for your product or service. In this section, you will need to provide detailed information on the opening, as well as the analysis that convinced you to pursue it. 

This should include: 

• Market size (current and projected)
• Key market segments
• Customer needs and wants
• Competitive landscape 

This is where you will need to do your homework, as you will be justifying your business decision to enter this particular market. The more data and analysis you can provide, the better. 

For our coffee cup example, the market analysis might include:

• Information on how many cups are used every day 
• Projected growth 
• Key segments (such as office workers or on-the-go consumers) 
• Customer needs (such as convenience or sustainability)  

It would also examine the competitive landscape, including both direct and indirect competitors.

Financial plan

You’re in this to make money, and so are your potential investors. In this section, you will need to provide detailed information on your manufacturing business model and how it will generate revenue. This should include: 

• Initial investment
• Sales forecast
• Carrying costs
• Pricing strategy
• Expense budget 

You will also need to provide information on your long-term financial goals, such as profitability or break-even point. Discuss production line details,  inventory management strategies , and other factors impacting your bottom line.

How to write a business plan for a manufacturing company

The process of creating a business plan for a manufacturing company is similar to any other type of business. However, there are some key considerations to keep in mind. 

First, you need to understand your industry and what it will take to be successful in it. This includes understanding the competitive landscape,  the costs of goods sold , and the margins you can expect to achieve. 

You also need to have a clear understanding of your target market and what needs or wants your product or service will address. This market analysis should include information on your target customer’s demographics, psychographics, and buying habits. 

While there will be many things specific to your company, here are five questions to answer for each of the sections listed above. 

Executive summary: 

• What is the problem that your company will solve? 
• How will your company solve that problem? 
• Who are your target customers? 
• What are your key competitive advantages? 
• What is your business model? 

Company description: 

• What is the legal structure of your company? 
• What are your company’s core values? 
• What is your company’s history? 
• Who are the key members of your management team? 
• Where is your manufacturing facility located? 

Products and services: 

• What product or service does your company offer? 
• How does your product or service solve the problem that your target market has? 
• What are the key features and benefits of your product or service? 
• How is your product or service unique from your competitors? 
• What is the production process for your product or service? 

Market analysis: 

• Who is your target market? 
• What needs or wants does your target market have that your product or service will address? 
• What is the size of your target market? 
• How do you expect the needs of your target market to change in the future? 
• Who are your key competitors, and how do they serve the needs of your target market? 

Financial plan:

• What are the start-up costs for your company? 
• How will you finance your start-up costs? 
• What are your monthly operating expenses? 
• What is your sales forecast for the first year, and how does that compare to your industry’s average sales growth rate? 
• What are your gross margin and profit targets?

Even if you do nothing but answer these questions, you’ll be well on your way to creating a thorough manufacturing business plan. 

How to stabilize your growth

When getting started, managing your business with spreadsheets might be okay. But, once sales and manufacturing orders start to increase, the inefficiencies of manually managing your business come to light. That’s why many turn to automation to keep their manufacturing on track.

Common mistakes to avoid

However, new manufacturing entrepreneurs often fall into a handful of traps when creating their business plans.

• Not doing enough research  – You can’t know everything about your industry, but you should do your best to understand as much as you can before writing your business plan. This means talking to experts, reading trade publications, and studying the competition
• Not being realistic  – It’s important to be optimistic when starting a new business, but you also need to be realistic. This is especially true when it comes to financial projections. Don’t overestimate the amount of revenue you will generate or underestimate the costs of goods sold
• Not having a clear understanding of your target market  – You need to know who you are selling to and what needs or wants your product or service will address. This market analysis should include information on your target customer’s demographics, psychographics, and buying habits
• Failing to understand your competition  – You need to know who your competitors are, what they are offering, and how you can differentiate yourself. This information will be critical in developing your marketing strategy
• Not having a clear vision for the future  – Your manufacturing business plan should include a section on your long-term goals and objectives. What does your company hope to achieve in the next five years? Ten years? Twenty years? 

Creating a business plan for manufacturing can be simple. It can be quite simple if you break it down into smaller pieces.

Once you have it in place, staying on track can be quite a bit more difficult. By using  ERP software like Katana , you can track all of your key metrics in real time, avoid any potential issues, and make course corrections as needed. 

To start following your plan and creating a successful manufacturing company,  get a Katana demo  today.

Table of contents

Manufacturing guide.

1. What is manufacturing

1. 1. Production vs. manufacturing

1.2. Production scheduling software

1.3. Production tracking software

2. How to start a manufacturing business

2.1.How to manufacture a product

2.2. Manufacturing best practice

2.3. A guide to creating a manufacturing business plan

2.4. Manufacturer ecommerce

2.5. Marketing for manufacturers

2.6. Manufacturing business processes

2.7. Food manufacturing

2.8. Small business manufacturing software

3. Manufacturing processes

3.1. Job shop manufacturing

3.2. Production quality control checklist

4. Lean manufacturing principles

4.1. Just-in-time (JIT) manufacturing

4.2. Tips to reduce manufacturing waste

4.3. Manufacturing KPIs

5. Light manufacturing

6. Advanced manufacturing

7. IoT in manufacturing

8. Manufacturing challenges

9. Total manufacturing cost

9.1. Manufacturing overhead formula

9.2. Manufacturing inventory software

10. Good manufacturing practices

11. MRP systems

11.1. MRP in supply chain management

11.2. Best MRP software

12. Manufacturing ERP systems

12.1. Best ERP software for manufacturing

12.2. Manufacturing execution systems (MES)

More guides from Katana

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Wave goodbye to uncertainty by using Katana Cloud Inventory for total inventory control

We earn commissions if you shop through the links below.  Read more

Phone Case Business

Back to All Business Ideas

How to Make and Sell Phone Cases – A Step by Step Guide

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on November 25, 2021

Investment range

$4,650 - $30,100

Revenue potential

$30,000 - $150,000 p.a.

Time to build

0 – 3 months

Profit potential

$25,000 - $75,000 p.a.

Industry trend

Consider these crucial factors when launching your phone case business:

• Design and materials — Decide on the design and materials for your phone cases. Consider offering a variety of options, such as silicone, leather, plastic, wood, or metal, to cater to different customer preferences.
• Suppliers — Identify reliable suppliers for the materials needed to produce your phone cases. Ensure the quality and consistency of the materials.
• Manufacturing — Decide whether you will manufacture the phone cases in-house or outsource production to a third-party manufacturer. 
• Online store — Create a professional website with detailed information about your products, pricing, and contact information. Use e-commerce platforms like Shopify, Etsy, WooCommerce, or BigCommerce to set up an online store.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Social media — Use social media platforms like Instagram, Facebook, and Pinterest to promote your phone cases, share updates, and engage with potential customers.

Interactive Checklist at your fingertips—begin your phone case business today!

You May Also Wonder:

Can I start making phone cases at home and sell them?

Yes, you can. You can purchase design software and a phone case making kit with 100 blank cases for about $4,000. It’s not a difficult process – you just need creative designs.

Do I need a permit to manufacture phone cases at home?

There are no industry-specific permits required to manufacture cases, but your state or town may require certain licenses and permits. Check with your state and local government offices for requirements.

Is a phone case business profitable?

Profit margins on phone cases are high. When you start by yourself from home, your margin can be up to 80%. Even after you grow your company, your profit margin can still be around 50%. The sky’s the limit when it comes to sales since the market for phone cases is expected to be $35 billion by 2028.

How can I differentiate my phone cases from competitors in the market?

To differentiate your phone cases from competitors, focus on unique designs, customization options, high-quality materials, and durability. Target niche markets, build a compelling brand story, and provide exceptional customer service.

What are the best channels for selling phone cases, both online and offline?

Online, consider establishing your own e-commerce website, selling through popular online marketplaces like Amazon or eBay, and utilizing social media platforms to showcase and sell your products. Offline, explore opportunities to partner with retail stores, set up kiosks or booths at local events or trade shows, and consider consignment arrangements with relevant brick-and-mortar stores.

Step 1: Decide if the Business Is Right for You

Pros and cons.

All businesses, including a phone case business, have pros and cons that you need to consider thoroughly to decide if the business is right for you.

• Creativity – case design offers endless possibility
• Demand – everybody has a phone that needs protecting
• Simplicity — uncomplicated business model
• Profit potential – high margins mean good income
• Competition – saturated market, not easy to stand out
• Production – finding a good inexpensive manufacturer could be tough
• Choosing market – which phones will you make cases for?

Phone case industry trends

Because smartphones are today such a significant investment, costing up to $1,000 or more, consumers feel the need to protect them, thus driving sharp growth in the phone case market.

The expansion is led by increased smartphone use, which is expected to grow a further 30% by 2026, according to research firm Market Data Forecast.(( https://www.marketdataforecast.com/market-reports/smartphone-market ))

Industry size and growth

• Industry size and past growth – Industry analyst Verified Market Research valued the global mobile phone protective cases market at over $21 billion in 2020.(( https://www.verifiedmarketresearch.com/product/mobile-phone-protective-cases-market/ ))
• Growth forecast – The global market is predicted to grow further by around 7% annually through 2028.

Trends and challenges

Phone case trends are:

• Steady demand for accessories to protect mobile phones
• Consumers pick phone cases to make a statement
• Growing preference for cases with a slot for credit cards and ID and colorful abstract designs that pop

Challenges in the phone case industry include:

• Lack of universal standards in manufacturing phone cases
• Product defects and wrong measurements
• High level of competition

Popular smartphones

Cases for the most popular smartphones are experiencing strong growth. Market analyst IDC lists the top mobile phone companies worldwide in the first quarter of 2022(( https://www.idc.com/promo/smartphone-market-share )):

• Samsung (24%)
• Apple (18%)
• Xiaomi (13%)

How much does it cost to start a phone case business?

Startup costs for a phone case business range from around $4,500 to $30,000 with an average of around $17,000. At the low end, you can start with a phone case making kit to make your own cases and sell via an online marketplace like Amazon or Etsy to avoid the cost of creating your own website. The high-end option would include hiring a manufacturer to make your first batch of cases.

You’ll need a phone case making starter kit and a case design software to successfully launch your phone case business.

How much can you earn from a phone case business?

Making a phone case can cost as little as $2, while that case can then be sold at a retail price of $15, resulting in an approximately 85% profit margin.

If you’re a solopreneur, you could work from home and sell 2,000 units in a year, bringing in $30,000 in annual revenue and at least $25,000 in profit. As your brand gains recognition, sales could climb to 10,000 units a year. At this stage, you might rent an office and hire staff, reducing your margin to 50%. With expected annual revenue of $150,000, you’d make about $75,000.

What barriers to entry are there?

There are a few barriers to entry for a phone case business. Your biggest challenges will be:

• Competition – It’s a very saturated market
• Manufacturing – Finding a reliable and inexpensive producer can be tough

Related Business Ideas

The Ultimate Guide to Starting a Phone Repair Business

A Beginner’s Guide to Starting a Custom Sticker Business

How to Start a Business With Your Cricut Machine

Step 2: hone your idea.

Now that you know what’s involved in starting a phone case business, it’s a good idea to hone your idea in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Examine the latest phone case designs and themes, and particularly those seeing strong sales, to come up with a concept for your own designs.

Try to find a unique approach or design to differentiate your products and stand out in a crowded market.

What? Determine your products

You’ll not only need to choose a list of designs that you want to make, but also determine your materials and which phones you’ll make cases for. You could choose the most common models, or choose less common models to create a niche market.

How much should you charge for phone cases?

The average price for a phone case in a marketplace like Amazon is between $10 – $20, but prices are often much higher. You should start at the low end at first until you start to gain traction with your business. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will depend on your designs. If your designs are fun and trendy, you may wish to target a younger audience found on sites like Instagram and TikTok.

Where? Choose your business premises

In the early stages, you may want to operate your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles. You may need to rent out a storefront or office for your operations. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Phone Case Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “phone case” or “phone protector”, boosts SEO
• Choose a name that allows for expansion: “The Phone Armor Company” over “Luxury Phone Cases Company”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Phone Case Business Plan

Here are the key components of a business plan:

• Executive Summary: A concise summary outlining the business’s mission, goals, and key achievements, providing a quick overview for potential investors or stakeholders.
• Business Overview: A detailed description of the phone case business, including its mission, vision, values, and the problem it aims to solve in the market.
• Product and Services: Clear details about the specific phone cases offered, including features, design options, and any additional services such as customization or warranty.
• Market Analysis: An in-depth examination of the target market, identifying customer needs, trends, and the business’s positioning within the industry.
• Competitive Analysis: Evaluation of key competitors in the phone case market, highlighting strengths, weaknesses, and strategies to gain a competitive edge.
• Sales and Marketing: A comprehensive plan outlining how the business will promote and sell its phone cases, encompassing online and offline marketing strategies, pricing, and distribution channels.
• Management Team: Introduction to the individuals responsible for running the business, including their qualifications and roles in ensuring the company’s success.
• Operations Plan: A detailed overview of the day-to-day operations, covering production, supply chain management, and logistics to ensure efficient and effective business processes.
• Financial Plan: A projection of the business’s financial performance, including revenue forecasts, expenses, and profit margins, providing a clear picture of the company’s financial health and viability.
• Appendix: Supplementary materials, such as additional market research, legal documents, or any other relevant information that supports and enhances the business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to phone case manufacturing. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your phone case business will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identif i cation Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Phone Case Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a phone case business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Licenses and Permits

Starting a phone case business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your phone case business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property : Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation : Provides compensation to employees injured on the job.
• Property : Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto : Protection for your company-owned vehicle.
• Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) : This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

Design software, such as HAVIpropel , PhotoCenter3D , and PRINTFUL , can help turn you into a brilliant designer of phone cases.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Professional Branding : Develop a visual identity that reflects style and reliability, including logo design, product packaging, and online store aesthetics.
• Direct Outreach : Connect with tech bloggers, influencers, and accessory retailers to explore partnership and feature opportunities.
• Website and SEO : Create an engaging online storefront showcasing your range, with customer reviews, and optimize it with SEO best practices for better search visibility.
• Social Media Engagement : Utilize platforms like Instagram for visual storytelling and Facebook for community building, highlighting product features and customer experiences.
• Blog on Phone Case Trends : Publish posts on design trends, protection technology, and customization options to educate and engage your audience.
• Email Newsletters : Send updates on new collections, exclusive offers, and behind-the-scenes content to keep your brand top-of-mind.
• Pop-Up Shops and Tech Events : Showcase your cases at tech expos, pop-up shops, or local markets to directly engage with customers.
• Collaborations with Tech Brands : Partner with smartphone companies or tech accessory brands for co-marketing campaigns.
• Partnerships with Designers : Collaborate with artists or designers for limited edition cases, enhancing brand uniqueness.
• Community Support Projects : Participate in or sponsor tech education events to build brand goodwill and awareness.
• Referral Programs : Encourage word-of-mouth marketing with rewards for referrals from satisfied customers.
• Targeted Online Advertising : Use social media and Google Ads to target tech enthusiasts and smartphone users with visually appealing ads.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your phone cases meet their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your phone case business could be:

• Phone cases for the biggest or smallest phones only
• The wildest and most unique case designs
• Custom-made designs according to your vision!

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a phone case business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been making phone cases for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in phone cases. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a phone case business would include:

• Designers – design new unique cases
• Customer Service – handle customer calls
• General Manager – scheduling, hiring and firing, inventory
• Marketing Lead – SEO optimization, social media strategies

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Phone Case Business – Start Making Money!

Much like global phone usage, the phone case industry is growing by leaps and bounds. Think about it: every time you upgrade to a new phone you need a new case. The market is expected to grow further through 2028. 

You might want to focus on a niche market, such as making cases only for the most popular smartphones. You might also consider doing creative and unique designs. People like to make a statement with their cases, so feel free to use your creative juices as you launch your new business. You’re now ready to start making phone cases, and good money!

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Phone Case Business Name
• Create a Phone Case Business Plan
• Register Your Business
• Register for Taxes
• Fund your Phone Case Business
• Apply for Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Phone Case Business - Start Making Money!

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Home » Mobile Phone Manufacturing Companies » Mobile Phone Manufacturing Process – Step by Step

Mobile Phone Manufacturing Process – Step by Step

by Santosh Das | Last Updated On August 22, 2024

A close look into mobile phone manufacturing process.

In today’s digital age, it is hard to imagine life without a mobile phone. These devices have become an integral part of our daily routine , from communicating with our loved ones to running our businesses. However, have you ever wondered how mobile phones are manufactured? In this blog post, we will take a deep dive into the mobile phone manufacturing process step by step.

Table of Contents

Step 1: Research and Development

The first step in the mobile phone manufacturing process is research and development. This is where the manufacturer identifies the features and specifications that their new phone will have. They will also research new technology, mobile phone OS (Operating System) and software that they can incorporate into the device to make it stand out from its competitors. Once the research and development phase is complete, the manufacturer will create a prototype of the phone.

Step 2: Design

Once the prototype is complete, the design team will work on the physical appearance of the phone. They will create drawings and 3D models of the phone’s exterior and interior, including the placement of the Components, such as the battery, camera, and screen. The design team will also choose the materials for the phone’s casing, such as glass or metal.

Step 3: Component Sourcing

With the design finalized, the phone manufacturer will begin sourcing the components for the phone. This includes everything from the processor and memory to the camera and screen and other SMD Components and IC . These components are typically sourced from a variety of suppliers around the world. It is important to note that some components, such as the processor and memory, may be manufactured by the same company that produces the phone.

• Parts of a Mobile Cell Phone and Their Function (Big Parts)
• Types of Mobile Phones

Step 4: Assembly

Once all of the card level parts of the phone have been sourced, the assembly process can begin. This is where the phone’s components are put together to create the final product.

The assembly process can be divided into several sub-steps, including:

• Soldering : The process of joining two metal components together using heat and a filler metal (solder).
• Mounting : The process of attaching the components to the phone’s circuit board.
• Testing : The process of checking that all of the components are working correctly.

Step 5: Quality Control

Once the phone is assembled, it goes through a rigorous quality control process. This is where the manufacturer checks that the phone meets their strict quality standards. The phone is checked for defects, such as scratches or dents, and all of its features are tested, including the camera, screen, and battery life .

Step 6: Packaging and Shipping

Once the quality control process is complete, the phone is packaged and shipped to distributors around the world. The packaging process typically involves placing the phone in a protective case, along with any accessories, such as a charging cable and headphones. The packaging will also include a user manual and warranty information.

Step 7: Marketing and Sales

The final step in the mobile phone manufacturing process is marketing and sales. This is where the Top Mobile Phone Manufacturing in the World promote their new phone to potential customers through various channels, such as social media and television ads. The phone is then sold through a variety of retailers, including online stores and offline shops.

Mobile Phone Manufacturing Process Flow Chart

Video : Mobile Phone Manufacturing Process in Factory

Phone Manufacturing FAQs

What is the mobile phone manufacturing process.

The mobile phone manufacturing process involves several steps, including designing, engineering, prototyping, testing, and production. It typically starts with product design, where the phone's look and feel, hardware, and software features are decided upon. Then, engineers create a prototype and test it for performance and usability. Once the prototype is approved, mass production begins.

What are the quality control measures taken during the mobile phone manufacturing process?

Quality control measures during the mobile phone manufacturing process involve rigorous testing and inspection at every stage of production. These tests include functionality tests, stress tests, and drop tests to ensure the phone meets quality standards and is durable. Additionally, manufacturing facilities are often audited for compliance with environmental and ethical standards.

What materials are used in mobile phone manufacturing?

Mobile phones are made up of several components, including the screen, battery, circuit board, casing, and camera. The materials used to manufacture these components include glass, plastic, metal, silicone, copper, gold, silver, and various chemical compounds.

How long does it take to manufacture a mobile phone?

The time it takes to manufacture a mobile phone varies depending on the complexity of the device and the production capacity of the manufacturer. Typically, it takes several weeks to several months to manufacture a single phone, with larger-scale production taking longer than smaller batches.

What is the impact of mobile phone manufacturing on the environment?

Mobile phone manufacturing can have a significant impact on the environment due to the use of natural resources, energy consumption, and waste generation. To mitigate this impact, manufacturers often use recycled materials, reduce energy consumption, and implement sustainable production practices. Additionally, many manufacturers offer recycling programs for old or damaged devices.

The mobile phone manufacturing process is a complex and highly technical process that involves many different steps. From research and development to marketing and sales, each step plays an important role in creating the final product. By understanding the mobile phone manufacturing process, we can appreciate the incredible amount of work that goes into creating these essential devices that we rely on so heavily in our daily lives.

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Tags: mobile phone manufacturer Mobile Phone Repairing

Santosh Das

Santosh is an Electronics Geek, Blogger, Young Entrepreneur and Founder of this Mobile Phone Repairing Website. Santosh possesses vast experience in the field of electronics , telecommunication, Soldering, SMT, ESD Safety, Keep visiting for daily dose of Tips and Tutorials.

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MOBILE PHONE BUSINESS PLAN: Template & the Best Model

• by Kenechukwu Muoghalu
• August 13, 2023

Table of Contents Hide

What is a mobile phone business plan , what is the importance of a mobile phone business plan , #1. executive summary, #2. company overview, #3. market analysis, #4. competitive analysis, #5. sales and marketing plan, #6. financial plan, #7. appendix, what is a mobile business plan, how much money do you need to start a phone business, should we develop your plan for you, final thoughts, how do i start a smartphone business, is selling mobile phones a good business, how much do phone stores make.

Do you wish to offer services through the provision of guaranteed mobile phones that ideal customers might like to purchase? Well, it will prove a convenient and extremely profitable choice for you since mobile phones have become a necessity in this modern world and almost everyone in the UK needs one. But what are the backup plans that would ensure that you can take a lead over your competitors? How do you plan on managing your activities to ensure that you are always on the right track? The main secret ingredient your mobile phone business might be lacking is a business plan. But not to worry. In this guide, we have outlined a simple template that can help you formulate a mobile phone business plan for your business.

We have also constructed a professional mobile phone business plan right here, just in case you don’t want to go through the stress of creating one yourself. 

A mobile phone business plan is a living document that comprises several sections, including a company description, an executive summary, products and services, market analysis, marketing strategies, and a financial plan, among others. With these sections written down on paper, it will be easier for any business owner to easily assimilate the information and then keep track of their business. 

Your mobile phone business plan can also serve as a road map that will gradually drive your business through every setback and obstacle to success is assured. With a business plan, you will be able to set your business on the right foot while looking out for setbacks along the way. Meanwhile, after creating a mobile phone business plan with the template below, remember to always refer back to it and make a few changes when necessary. 

It is a fact that most startups and existing businesses are still indecisive about owning a business plan. Although a business plan might not guarantee the success of a business, most big corporations have testified to its great help in ensuring that a certain amount of growth is assured. Having a business plan will help demonstrate your vision and ability to successfully run a mobile phone business. 

A business plan also covers you when seeking financial support from banks and investors. How? It will show your lenders your business ideas and how credible you are in making profits within a certain period. Once they validate your business through your plan, they will want to be a part of its growth. For this reason, we have provided a simple template that can guide your steps into producing a professional mobile phone business plan that your audience will relate to.

How to Write a Mobile Phone Business Plan

Writing your mobile phone business plan might be an overwhelming stage you don’t wish to cross, but with this self-explanatory template, you will find the process much easier. We have carefully stated and explained each section in the simplest language, so you won’t have any complications constructing each element. Let’s look at them.

Your executive summary should be an introduction to the business. It is more like a summary of the general section of a business plan. It is the first to appear and the last to be written down because you will need information from other sections. While writing this section of your business plan, you should keep your language clear to attract and engage your readers. In summary, you will need to give a brief overview of the mobile phone industry. You can also mention your competitors and provide a marketing plan as well as your financial plan. 

This section is mainly about your business venture. You will get to give some basic knowledge of your business. While writing this section of your business plan using this template, you will need to specify the type of mobile phone services or products you would love to sell to your audience. You can also write a brief history of your mobile phone business, who you are and why you started. This is just to give your readers a simple touch-up on the company itself before going to other sectors. 

Still in the industry, but this time we are going deep into it. To efficiently write your market analysis , you will need to have thorough research on the mobile phone industry. The essence of this is to convince your reader that you have all the necessary knowledge about your new industry and you also know what it takes to scale through. To complete this section, you will also need to talk about the market, who your competitors are, your market trends, the market size and your potential customers. Once they have this information, they will know how credible you are. 

This section should be about your competitors , which can be either direct or indirect competitors. The direct ones are your fellow mobile phone sellers, and the indirect ones are other options your customers can look up to. Mention all the competitors you have and state their strengths and weaknesses. You can also include the type of customers they serve and the prices at which they sell their mobile phones. To round off this section, you will need to mention your areas of advantage. You can state how your products are unique and better than those of your competitors. Will you provide better customer service? Also, state if your prices will attract more customers to you.

What will your marketing and sales strategy be? How do you intend to attract customers and make sales? These are the basic questions that you will need to explain in this section. You will also need to talk about your marketing and promotion strategy. Will you advertise in local papers, make flyers, use social media platforms, create websites or engage in email marketing? This is information that your readers will need to know about your marketing plans because, without constant sales, a business can’t grow and hence might experience failure. 

A proper financial plan should include your income statement, balance sheet, and cash flow statement. Your income statement consists of your profit and loss information. A balance sheet is what shows your assets and liabilities, while a cash flow statement will determine how much money you need to start or grow your business. If you are also seeking any form of financial support from banks or private investors, then you will need to state how much capital you will need to set up your business. You will also convince them that you will make profitable returns over a given period. 

Finally, this section should have your full financial projections and any supporting documents that can make your plan more presentable. It can be in the form of a license or permit. 

A mobile business plan can also be used interchangeably with a mobile phone business plan. This means that it is still a living document that contains all the vital sections of your business and can still be constructed using the mobile phone business plan template that is provided above.

As a startup company that is new to the market and industry, your first-year budget can take up to 25% of its first-year budget. This means that you could be spending a total of £2,987.

Most people won’t tell you this, but creating a business plan can be fun and daunting at the same time, especially when it’s your first time trying. 

But because time waits for no man, you have to take the easier route out, and for this reason, we have created a ready-made mobile phone business plan for your convenience. 

Over the years, businessyield consult has specialised in creating professional business plans and, so far, has helped millions of businesses stand on their feet, and we are happy to help you too. Get started here .

It is sad that the power of a business plan is not fully recognized by entrepreneurs, and thus they pay no attention to employing it in their businesses. But who wouldn’t like to keep track of their mapped-out business plan and always ensure that they are moving according to plan? Since you happen to know the benefits, you should now invest your time in creating a professional mobile phone business plan using our unique template. Don’t forget to reach out to us here when you experience any difficulty creating one. 

Starting a smartphone business is not as hard as it seems. You will only need to take a few steps to get better at what you do. First, you will need to get your mobile phone store or online store fired up. You should refer to your local authorities for this. After that, get yourself a business plan, understand your market, associate with other mobile phone businesses, market your products and set your pricing. 

Yes, it is. We are in a modern world where almost everyone needs to communicate by phone. And starting a mobile phone business with good marketing plans will surely draw ideal customers to buy from you. Remember that you don’t need to break the bank doing this, even as little as 10 mobile phones is enough to set you off the market.

A UK mobile phone store can make an average of £28,596 per year and a total estimation of £14.66 per month. This rate solely depends on how many mobile phones you were able to sell and at what price it was sold.

Yes, it is. We are in a modern world where almost everyone needs to communicate by phone. And starting a mobile phone business with good marketing plans will surely draw ideal customers to buy from you. Remember that you don't need to break the bank doing this, even as little as 10 mobile phones is enough to set you off the market.

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Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

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10+ Best & Profitable Cell Phone Business Ideas [2023]

By Nick Cotter Updated Feb 07, 2024

Our List of 10+ Best Cell Phone Business Ideas:

Mobile phone repair business, mobile app development business, mobile phone accessories retail business, mobile phone charging station business, mobile phone recycling business, mobile phone e-commerce business, mobile phone photography business, mobile phone accessories manufacturing business, mobile phone case customization business, mobile phone security solutions business.

Hey there, future entrepreneur! Have you ever found yourself gazing at your smartphone and wondering, "Could I turn this little gadget into a big business opportunity?" Well, you're in the right place! In this rapidly evolving digital age, the cell phone industry has proven to be a gold mine of profitable ventures. If you're ready to seize the day and dive into this exciting world, then buckle up because we're about to explore the 10+ Best & Profitable Cell Phone Business Ideas for 2023 .

Whether you're a tech whiz, a marketing guru, or just someone with a burning entrepreneurial spirit, there's a cell phone business idea out there with your name on it. And guess what? We're here to help you find it. This isn't just about making money - it's about turning your passion into a thriving business. So, let's get ready to transform your dreams into reality!

From mobile app development to cell phone repair, from e-commerce to digital marketing, we've got it all covered. Each idea is backed by market research, profitability analysis, and real-life success stories. So, not only will you walk away with a clear business idea, but also the knowledge and motivation to make it a success. So, are you ready to embark on this entrepreneurial journey? Let's dive in!

Are you looking for a new business idea? Have you considered starting a mobile phone repair business? In today's world, cell phones have become a necessity and almost everyone owns a smartphone, which means there is a high demand for phone repair services. Here are some reasons why starting a mobile phone repair business might be a great business idea:

• The market demand for phone repairs is on the rise. With more and more people using smartphones for both personal and professional use, the likelihood of phone damage or malfunctioning is high.
• Starting a mobile phone repair business requires minimal investment. All you need is a skill in repairing phones, some tools, and a great business plan.
• You can build a loyal customer base easily. By providing quality services and a personalized touch, you can build a great relationship with your customers, leading to repeat business and referrals.
• Mobile phone repair services cater to a niche market. This means you'll have less competition, giving you the opportunity to stand out from the crowd and establish yourself as a reliable repair technician.
• You can offer various services, such as cracked screen repairs, battery replacements, and software upgrades, making it a one-stop-shop for all phone-related issues.

Starting a mobile phone repair business gives you the opportunity to turn your passion for repairing phones into a profitable venture. With the right attitude, skills, and business plan, you can establish a successful business that caters to a growing market with high demand.

Mobile app development is the process of creating software applications that run on mobile devices such as smartphones and tablets. A mobile app development business involves creating and selling customized apps to individuals or organizations that require them for their business needs.

In today's digital age, where almost every person owns a mobile device, the demand for mobile apps has increased tremendously. A mobile app development business is an excellent idea for entrepreneurs looking to tap into this industry. Here are some reasons why:

• Mobile apps have become a necessity for businesses to reach their customers and stay competitive in the market.
• Mobile apps offer a more personalized experience to users compared to websites.
• Mobile apps can provide businesses with valuable data about their customers' preferences, behavior and location.
• The mobile app development industry is rapidly growing and estimated to be worth over $581 billion by 2021.

Starting a mobile app development business requires technical know-how and expertise, but it can be a lucrative venture. By offering customized apps that cater to specific business needs, entrepreneurs can create a loyal customer base and generate steady revenue. Additionally, they can keep up with the latest technology trends and continually update their services to stay relevant in the market.

Examples of successful businesses:

The cell phone industry is highly competitive, but there are some companies that have managed to succeed in this challenging environment. Here is a list of successful companies in the cell phone business industry:

• Samsung Electronics
• Huawei Technologies
• Xiaomi Corporation
• LG Electronics
• Motorola Mobility LLC
• HTC Corporation
• ZTE Corporation
• Sony Mobile Communications Inc.

Have you ever counted how many mobile phone accessories do you own? If you are like most people, the answer is probably a lot. From cases to chargers to earphones, the list goes on and on. But have you ever thought about starting a mobile phone accessories retail business?

• A mobile phone accessories retail business offers a wide range of products that have a high demand in today's tech-savvy world.
• With the ever-increasing number of mobile phone users, the demand for accessories is also growing.
• According to BusinessWire, the global mobile phone accessories market is expected to reach USD 250.8 billion by 2027.
• Starting a mobile phone accessories retail business requires lower start-up costs compared to other retail businesses.
• There are a wide variety of products to choose from, ranging from low-end to high-end products, to cater to different customer segments.
• The retail business can be conducted both online and offline, making it convenient for customers to shop.
• In addition to selling products, a mobile phone accessories retail business can also offer repair services, which can provide an additional source of revenue.

So, if you are passionate about technology and want to start a business that has a high demand, starting a mobile phone accessories retail business could be a worthwhile venture. With the right marketing and branding strategies, you could see your business grow and thrive.

More resources:

In today’s technology-driven world, mobile phones have become an essential part of our lives. It’s hard to imagine a day without our cellphones. However, it’s also a fact that our mobile phones constantly need to be charged to keep up with our busy schedules. This is where the mobile phone charging station business comes in. Let’s take a closer look at what this business is all about and why it makes a great business idea.

What is a Mobile Phone Charging Station Business?

A mobile phone charging station business provides a charging location for your mobile phone. The charging station is typically set up in high traffic areas such as malls, airports, restaurants, and other public places. Customers can simply connect their mobile phones to the charging station and enjoy uninterrupted charging while they go about their business. The charging stations can be set up with a variety of different payment methods, such as coin-operated or card-operated machines, or even free charging (sponsored by companies).

Why Would it Make a Good Business Idea?

Here are some reasons why starting a mobile phone charging station business is a good idea:

• High Demand: With the growing need for mobile phones, there is an ever-increasing demand for charging stations. A mobile phone charging station business caters to this need, making it a high-demand business.
• Low Start-Up Costs: Starting a mobile phone charging station business requires minimal start-up costs. You need a few charging stations, a payment system and perhaps some advertising materials, and you're good to go!
• Easy to Maintain: The maintenance costs for a mobile phone charging station business are relatively low. Apart from refilling the supplies and performing regular maintenance on the charging equipment, there’s not much else to do in order to keep operations going smoothly.
• Accessible Location: Setting up a mobile phone charging station business in a public location makes it easily accessible to customers. You can set up the business in locations where people usually need to charge their phones, such as tourist areas and shopping malls.

In conclusion, a mobile phone charging station business is a low-cost, low-maintenance, and high-demand business that can be easily set up in high-traffic areas. It caters to the growing need for mobile phones and provides customers with uninterrupted mobile phone charging. If you’re looking for a profitable business idea, a mobile phone charging station business is definitely worth considering.

Mobile phone recycling is an essential business that promotes sustainability, provides a valuable service, and has a high demand. It's one of the best business ideas out there for people who want to make a positive impact on the environment and society.

• Mobile phone recycling businesses operate by collecting old or broken mobile phones from individuals or corporations and repurposing them in various ways.
• The process of mobile phone recycling involves dismantling the device, recycling the components that can be salvaged, and safely disposing of hazardous materials.
• Mobile phone recycling businesses can generate revenue through refurbishing and reselling old devices, as well as by extracting and selling precious metals and other valuable materials from the recycled devices.
• By recycling mobile phones, we can reduce the amount of electronic waste that ends up in landfills, which can take hundreds of years to decompose and pose significant risks to the environment and human health.
• Mobile phone recycling businesses can also help bridge the digital divide by refurbishing and reselling old devices in developing countries or donating them to non-profit organizations.
• In addition to being a profitable business idea, mobile phone recycling is also a socially responsible and environmentally friendly initiative that can help create a sustainable future for generations to come.

Starting a mobile phone recycling business requires a commitment to sustainability, dedication, and hard work, but it can be a fulfilling and rewarding venture. By promoting sustainability and reducing waste, you can make a positive impact on the world while creating a thriving business.

Related business ideas:

Mobile phone e-commerce business refers to the selling, buying, and exchanging of goods and services via a mobile phone. This means that individuals can purchase or sell items using their smartphones or tablets. With the rise of mobile technology and the increased use of it by consumers, there has been a growth of mobile phone e-commerce businesses.

• Mobile commerce is growing rapidly, with 79% of smartphone users making purchases on their phone in the last 6 months.
• The convenience of mobile commerce for both buyers and sellers is undeniable. Online retailers can sell anytime, anywhere, and buyers can make purchases on the go.
• Mobile phones are increasingly being used for point-of-sale transactions, with mobile wallets and contactless payments becoming more prevalent.
• Mobile phones offer a more personalized and targeted experience for buyers, with mobile apps and push notifications being used to offer tailored promotions and recommendations.
• This type of e-commerce business has low overhead costs, allowing for a higher profit margin.

A mobile phone e-commerce business can make a great business idea for entrepreneurs because it has all the benefits of traditional e-commerce with additional advantages due to the ubiquity of mobile technology.

Mobile phone photography is a rapidly growing industry that caters to individuals who want high-quality photographs taken on their mobile devices. With smartphone cameras now equipped with AI functions and multiple lenses, users can take professional-grade photos from their pockets.

• A mobile phone photography business is a great idea for anyone with a passion for photography and an interest in running their own business.
• Mobile photography businesses can offer a range of services, including social media management, content creation and product photography.
• One key advantage of starting a mobile phone photography business is the relatively low start-up costs involved.
• Another advantage is the flexibility it offers in terms of location, as services can be provided on-site.
• Mobile phone photography businesses can cater to a range of customers and industries, including small business owners and individuals looking for professional photographs for their personal use.

Overall, mobile phone photography businesses can offer a highly competitive service that is both easily accessible and affordable. If you're considering starting your own business, then mobile phone photography is definitely an area to consider.

A mobile phone accessories manufacturing business is a company that produces various accessories for mobile devices. This can include phone cases, screen protectors, chargers, power banks, headphones, and more. In recent years, there has been a significant increase in demand for mobile phone accessories due to the growing number of smartphone users worldwide.

Reasons why a mobile phone accessories manufacturing business is a good idea:

• The mobile phone accessories market is growing rapidly, with estimates suggesting it will reach $120 billion by 2025.
• There is a high demand for accessories due to the popularity of smartphones and the desire to protect and personalize them.
• The cost of manufacturing accessories is relatively low compared to other consumer electronics, meaning higher profit margins for the business.
• There are opportunities to sell directly to consumers through online marketplaces such as Amazon and eBay, as well as to retailers and distributors.
• The business can be started with a relatively low investment, making it accessible to entrepreneurs with limited starting capital.

In conclusion, starting a mobile phone accessories manufacturing business can be a profitable and exciting venture. With the growing demand for mobile phone accessories and the relatively low cost of manufacturing, it's a business idea worth considering.

Have you ever thought of transforming your everyday mobile phone case into something unique and personal? A mobile phone case customization business allows individuals to do just that. This business allows customers to personalize their mobile phone case with designs and images of their own choice. But why would a mobile phone case customization business make a good business idea? Let us look at some reasons below.

• It is a unique business idea

Mobile phone case customization is not a commonly offered service, which makes it a unique business idea. Unlike other businesses, there is no competition for the same product.

• Customization allows individuals to personalize their mobile phone cases

Mobile phone cases can be a representation of one's personality or interests. The ability to customize their cases provides an opportunity for individuals to add a touch of uniqueness to their mobile phone.

• Low startup cost

The mobile phone case customization business requires minimal financial investment, making it an ideal business idea for individuals who are starting out or on a tight budget.

• Minimal storage space needed

Customizations can be done on-demand, which means that there is no need for a large inventory or storage space.

• Diverse range of customization possibilities

Mobile phone case customization allows for a diverse range of designs, images, and materials to be used. This offers a high degree of flexibility for customers to make their cases unique and personalized.

• High profit margin

The business offers a high profit margin as customers are willing to pay more for personalized cases. Cutting down cost by sourcing materials in bulk can lead to a higher profit margin.

Mobile phones are one of the most sought-after gadgets in the world today, with billions of people using them for various purposes. However, with the increasing use of mobile phones and the amount of personal data stored on them, the risk of data breaches and cyber attacks is also increasing. That is where a mobile phone security solutions business comes in - to ensure that users' personal data is protected from the hands of hackers and potential cyber crimes.

Here are a few reasons why starting a mobile phone security solutions business is a good idea:

• Increasing demand: With the increasing number of mobile phones being used, there is a growing demand for mobile phone security solutions to keep users' personal data safe.
• Ever-evolving technology: As technology advances, so do the ways that hackers can exploit security vulnerabilities. Therefore, businesses that specialize in mobile security solutions must also evolve their technology and techniques to keep up.
• High-profit margins: Mobile phone security solutions businesses can offer a range of services and software that can generate high-profit margins, making them a lucrative business venture.
• Differentiation: With a saturated market for mobile phone providers, offering innovative and sensitive security solutions will differentiate your business from the rest.
• Scalability: A mobile phone security solutions business can be scalable, with the option to expand services beyond national borders, offering a global customer base.

With the demand for mobile phone security solutions only set to grow and the potential profits that can be made, starting a mobile phone security solutions business is undoubtedly a smart move. By ensuring users' personal data is protected, you can earn their trust and keep them as loyal customers for years to come.

More helpful resources about LLCs:

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Cell Phone Accessories Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Wholesale & Retail

Do you want to start a cell phone store and need to write a plan? If YES, here is a sample cell phone accessories business plan template & feasibility report.

In as much as people still make use of cell phones, the demand for cell phone accessories will continue to rise. Cell phone accessories store business is indeed a profitable business because the replacement of damaged or worn-out cell phone parts and accessories is compulsory to extend the lifespan of cell phones.

If you are looking for a business to start as an entrepreneur and you know you have an interest in the technology cum cell phone industry, then you should consider starting your own cell phone accessories business. Although you don’t need a college degree to establish this business, but you need some form of informal training, you might have to work as an apprentice with someone who owns a cell phone accessories store.

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It is important to point out that cell phone accessories store business can’t go out of fashion because of the role it plays in the cell phone industry. Depending on the scale you want to start, the startup capital for this type of business can be considered to range from small to moderate.

As a matter of fact, you can start your own cell phone accessories store from a mobile store and then grow it big within a short period of time by re-investing your profits back to the business.

If you are sure this type of business is what you want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your services.

Below is a sample cell phone accessories store business plan template that will help you write yours without much stress.

A Sample Cell Phone Accessories Store Business Plan Template

1. industry overview.

Cell phone accessories include any hardware that is not integral to the operation of a mobile smartphone as designed by the manufacturer. Cell phone accessories stores is a subset of the Smartphones industry and operators in this industry retail smartphones and accessories through traditional brick-and-mortar outlets, online websites and by mail order.

IBISWorld projected that over the five years to 2022, the Retail Market for Smartphones industry is anticipated to benefit from the growing demand for smartphones and increasing percentage of services conducted online. As per capita disposable income increased, consumers have increasingly purchased discretionary items. Smartphones are considered particularly discretionary because they are at the higher-end of the cellphone market.

Furthermore, the industry has benefited from a rise in the popularity of products spanning a wide range of price points. This industry benefits from constantly improving technology, which benefits operators in two different ways. As technology improves, the efficiency of manufacturing certain smartphones rises and the cost typically falls.

Going forward, the Retail Market for the Smartphones industry is anticipated to continue to benefit from growing disposable income and increasing demand for smartphones, specifically those at the higher end of the market. Per capita disposable income is anticipated to increase at an annualized rate going forward.

During this time, consumers are anticipated to upgrade and purchase new smartphones as they are less wary about spending money on discretionary purchases. Industry growth is anticipated to slow down as the smartphone market becomes saturated, however as it becomes a consumer stable, industry operators will likely improvise to stay afloat.

Statistics has it that in the united states of America alone, there are about 40,558 registered and licensed smartphones retail stores scattered all across the United States responsible for directly employing about 467,650 people and the industry rakes in a whooping sum of $86 billion annually.

The industry is projected to grow at 10.1 percent annual growth within 2015 and 2022. It is important to state that Apple Inc., Verizon Wireless, AT&T Inc. and Best Buy Co. Inc. have the largest chunk of the available market share in the industry.

A close observation of the Retail Market for the Smartphones industry shows that the industry has low barriers to entry. In the United States, the industry is subject to few restrictive regulations, and industry employees typically do not need to be trained formally to be able to carry out their duties.

The tough part as it relates to start-up costs is the supply of cell phone accessories from wholesalers or directly from manufacturing companies, because cell phone accessories store business cannot be started without sourcing products for sale.

Regardless of low barriers to entry, the competitive nature of the industry makes it very difficult for new operators to break even within a short period of time in the industry.

2. Executive Summary

John Lyon® Cell Phone Accessories Stores, Inc. is a registered cell phone accessories store that will be located in one of the busiest streets in Harrington – Delaware. We have been able to lease a standard store facility in a technology hub in the city and the store is located in a corner piece property along a major road close to one of the largest residential estates in Harrington – Delaware.

John Lyon® Cell Phone Accessories Stores, Inc. will retail Cases, which are designed to attach to, support, or otherwise hold a smartphone, mass storage component (SD card, SD card slot and special USB micro-B flash drive), chargers and external batteries, selfie sticks, smartphone tripod mount and micro-USB to HDMI cables that are used in smartphones with MHL et al from different manufacturers (brands) from the United States and abroad.

We are aware that there are several cell phone accessories store outlets all around Harrington – Delaware, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

We have an online – service option for our customers, and our outlet is has various payment options. We will ensure that we get our customers involved in the selection products (brands) that will be in our store and also when making some business decisions that directly affect them.

John Lyon® Cell Phone Accessories Stores, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products.

John Lyon® Cell Phone Accessories Stores, Inc. is owned by John Lyon. John Lyon has a Diploma in Computer Technology, with over 5 years’ experience in the retailing industry, working for some of the leading brands in the United States.

Although the business is launching out with just one outlet in Harrington – Delaware, but they have a long term plan to open other outlets around major cities in the United States and Canada via franchising.

3. Our Products and Services

John Lyon® Cell Phone Accessories Stores, Inc. is in the retail market for the Smartphones to service a wide range of clients and of course to make profits, which is why we will make available a wide range of cell phone accessories from top manufacturing brands in the United States and other countries of the world.

Our product offerings are listed below;

• Phone Cases (Pouches and sleeves, Holsters, Shells, Skins, Fitted cases, Bumpers, Flip cases and wallets, Screen protection and body films, Drop and shock protection and Leather case)
• Mass storage component (SD card, SD card slot and special USB micro-B flash drive)
• Chargers and external batteries,
• Selfie sticks, smartphone tripod mount
• Micro-USB to HDMI cables used in smartphones with MHL

4. Our Mission and Vision Statement

• Our vision is to become one of the leading brands in the smartphones retail market in Delaware and to establish a one stop cell phone accessories store in Harrington – Delaware and in other key cities in the United States of America.
• Our mission is to establish a world – class cell phone accessories store that will make available a wide range of cell phone accessories from top manufacturing brands at affordable prices to  residents of Harrington – Delaware.

Our Business Structure

Our intention of starting a cell phone accessories store business is to build a standard store outlet in Harrington – Delaware.

Although our cell phone accessories store might initially not be as big as some of the biggest in the industry, but we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Sales Agents/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office cum business activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of cell phone accessories are kept and the warehouse does not run out of products
• Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Control cell phone accessories distribution and supply chain inventory
• Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Help to ensure consistent quality of Cases, mass storage component (SD card, SD card slot and special USB micro-B flash drive), chargers and external batteries, selfie sticks, smartphone tripod mount and micro-USB to HDMI cables are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manage the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Find out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
• Make suggestions and encourage purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Bag or package purchases and gift wrap merchandise
• Responsible for cleaning all the cell phone accessories and the store facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention of starting just one outlet of our cell phone accessories store in Harrington – Delaware is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets in Delaware and key cities in the United States.

We are quite aware that there are several cell phone accessories stores all over Harrington and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

John Lyon® Cell Phone Accessories Stores, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for John Lyon® Cell Phone Accessories Stores, Inc.;

Our location, the business model we will be operating on, varieties of payment options, wide range of cell phone accessories from different manufacturing brands and our excellent customer service culture will definitely count as a strong strength for John Lyon® Cell Phone Accessories Stores, Inc. So also, our team of highly qualify staff members is also a plus for us.

A major weakness that may count against us is the fact that we are a new cell phone accessories store outlet in Harrington – Delaware and we don’t have the financial capacity to compete with multi – million dollar outlets when it comes to retailing at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our cell phone accessories store in a corner piece property along a major road close to one of the largest residential estates in Harrington – Delaware provides us with unlimited opportunities to sell our accessories to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our clients will be looking for when they visit our outlet; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new cell phone accessories outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat to businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

Experts projected that in 2017, the retail market for the Smartphones industry is expected to profit from growing global economic conditions.

Per capita income levels have scaled across the globe and a growing numbers of teens in emerging economies have looked to purchase their own smartphones. As the demand for new smartphones increases, original equipment manufacturers supply more components to industry operators.

A resurgence in demand for new smartphones has stimulated industry profit, as operators were able to increase sales. Steady growth in economic conditions will create avenues for consumers to release pent-up demand for high – end smartphones, hence the increase in demand for upstream supplies.

If you are conversant with the retail market for the Smartphones industry, you will quite agree that the original equipment refers to cell phone parts and accessories that are manufactured to the specification of cell phone manufacturers.

These standards are global, and cell phone manufacturers typically source the same part from different suppliers. Even though these parts and accessories are manufactured by companies in the industry, original equipment carries the name of the final cell phone assembler.

The cell phone accessories stores landscape has seen tremendous changes in the last 20 years; it has grown from the smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a cell phone accessories retailer to reach out to a larger market far beyond the areas where his physical store is located.

8. Our Target Market

Those who patronize cell phone accessories store cut across all genders above 18 years with the financial means and who own cell phones, hence the target market for cell phone accessories store business is all encompassing. In essence, your target market can’t be restricted to just a group of people, but all those who own cell phones.

In view of that, we have positioned our cell phone accessories store to service the residents of Harrington – Delaware and every other location where our outlets stores will be located all over key cities in the United States of America and Canada.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

Our Competitive Advantage

A close study of the retail market for the Smartphones industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are prepared to compete favorably with other leading cell phone accessories stores in Harrington – Delaware.

John Lyon® Cell Phone Accessories Stores, Inc. is launching a standard phone accessories store that will indeed become the preferred choice of residence of Harrington – Delaware and every other location where our outlets will be opened.

Our cell phone accessories store is located in a corner piece along a major road close to one of the largest residential estates in Harrington – Delaware.

We will ensure that we have a wide range of cell phone accessories from leading manufacturers available in our store at all times. It will be difficult for customers to visit our store and not see the type of cell phone accessories they are looking for.

One of our business goals is to make John Lyon® Cell Phone Accessories Stores, Inc. a one stop cell phone accessories retail shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a Competitive Advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

John Lyon® Cell Phone Accessories Stores, Inc. is in business to retail a wide range of cell phone accessories to residents of Harrington – Delaware. We are in the industry to maximize profits and we are going to ensure that we achieve or business goals and objectives. John Lyon® Cell Phone Accessories Stores, Inc. will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to cell phone accessories stores, if your store is stocked with various types of cell phone accessories and is centrally positioned, you will always attract customers cum sales.

We are well positioned to take on the available market in Harrington – Delaware and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the cell phone accessories stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for John Lyon® Cell Phone Accessories Stores, Inc. it is based on the location of our business and other factors as it relates to cell phone accessories stores in the United States;

• First Fiscal Year (FY1): $240,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $550,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within our market space. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for John Lyon® Cell Phone Accessories Stores, Inc. we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for residents of Harrington – Delaware.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the cell phone accessories stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Harrington – Delaware.

In summary, John Lyon® Cell Phone Accessories Stores, Inc. will adopt the following sales and marketing approach to win customers over;

• Introduce our cell phone accessories store by sending introductory letters alongside our brochure to key stakeholders in Harrington – Delaware
• Ensure that we have a wide range of cell phone accessories from different brands at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our store
• Position our signage/flexi banners at strategic places around Harrington – Delaware
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)
• Join local chambers of commerce and industries to network and market our products

11. Publicity and Advertising Strategy

Despite the fact that our cell phone accessories store is well located, we will still go ahead to intensify publicity for the business.

John Lyon® Cell Phone Accessories Stores, Inc. has a long-term plan of opening outlets in various locations all around Delaware and key cities in the United States which is why we will deliberately build our brand to be well accepted in Harrington before venturing out.

Here are the platforms we intend leveraging on to promote and advertise John Lyon® Cell Phone Accessories Stores, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Harrington – Delaware
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our cell phone accessories store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

On the average, there is a standard price for various cell phone accessories hence the prices of our cell phone accessories will conform to what is obtainable in the industry but we will ensure that within the first 6 to 12 months our products are sold a little bit below the average price in the market.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

The payment policy adopted by John Lyon® Cell Phone Accessories Stores, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that John Lyon® Cell Phone Accessories Stores, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our cell phone accessories purchase without any stress on their part.

13. Startup Expenditure (Budget)

When it comes to starting a cell phone accessories business the major areas that you look towards spending the bulk of your cash is in the purchase of a wide range of cell phone accessories from different manufacturing brands and of course renting or leasing a well located store facility.

You are also expected to pay your employees and your utility bills. These are the key areas where we will spend our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of John Lyon® Cell Phone Accessories Stores, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $55,600.
• The cost for shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for start-up inventory (stocking with a wide range of cell phone accessories from different manufacturing brands) – $50,000
• The cost for counter area equipment – $1,500
• The cost for store equipment (cash register, security, ventilation, signage) – $3,750
• The cost of purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a website: $600
• Miscellaneous: $10,000

We would need an estimate of two hundred and fifty thousand dollars ($250,000) to successfully set up our standard cell phone accessories store in Harrington – Delaware.

Generating Funds/Startup Capital for John Lyon® Cell Phone Accessories Stores, Inc.

John Lyon® Cell Phone Accessories Stores, Inc. is a private registered business that is owned and financed by John Lyon. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain John Lyon® Cell Phone Accessories Stores, Inc. is to ensure that we continue to make available a wide range of cell phone accessories from different manufacturing brands, deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers.

From our findings, another factor that kills new businesses is financial leakages. In order to plug financial leakages, the management of John Lyon® Cell Phone Accessories Stores, Inc. adopted the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services.

John Lyon® Cell Phone Accessories Stores, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of store facility and remodeling the store: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – manufacturers and suppliers of cell phone accessories: In Progress

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Cell Phone Business Plan Sample

Published Aug.09, 2018

Updated Apr.22, 2024

By: Noor Muhammad

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Table of Content

Do you want to start cell phone business?

Do you want to open a cell phone store ? Well, it will prove a convenient and extremely profitable choice for you, as cell phones have become a necessity of the modern society. Mobile phones are portable, wireless as well as long-range electronic devices for communication and can also be used as a tool for entertainment. Cell phones are desired in every part of the United States as people love to use the apps provided by it. They have become the most efficient means of communication throughout the world and are now accessible to every high and low.

An estimate shows that 95% population of the United States have their own cell phones. For starting a cell phone business, you will have to purchase a large number of cell phones of every range according to market demand, and the next step will be to display them in your showroom. People of the United States belong to various classes thus the cell phones of all companies such as Apple, Google, Samsung, Motorola, Xiaomi, HTC, Huawei, and LG are in great demand in the whole country.

If you are entering this venture, the first step you will have to take is to devise a comprehensive mobile phone business plan , which will help you in starting your mobile phone business plan and taking a lead upon your competitors. In case, you don’t know how to start a cell phone business , you can take help from this sample business plan for a cell phone business startup named ‘Mobile Station’.

Executive Summary

2.1 the business.

Mobile Station will be a licensed and registered mobile store in Denver owned by ‘Mark Franco’. The store will be located near the Denver Central Market. Franco has been working as a supplier of tech products for more than ten years, but now he is starting a cell phone business . Franco will purchase the original brand new cell phones from the main companies, tablets, and other accessories, and will keep them at his store.

The business will not be limited to just selling cell phones, it will also contain the facility of mobile hardware and software repair by expert technicians.

2.2 Management

Before starting work on how to start a cell phone store , you must hire the right person for the right job and organize your staff and store. Franco will manage the business himself, however, he will hire trusted and skilled mobile hardware and software repairers as well as salesmen to help him entertaining the customers’ needs.

2.3 Customers

The biggest benefit of starting a cell phone business is its wide spectrum of customers. Personal cell phones have become a necessity of every teen, young, adult and old. Moreover, cell phones are available in every range affordable by the rich as well as mediocre people, so our customers will be almost all the people of age above 12 approximately.

2.4 Target of the Company

Our company’s targets are as follows:

Company Summary

3.1 company owner.

The business will be owned by Mark Franco, an experienced businessman from Denver. Franco has been in the tech-related business for almost fifteen years. He worked as a supplier of televisions and LEDs from the main company stores to the retail stores throughout Denver. But now he has decided to run a business which is less straining than the prior one. Franco is an ambitious person and aims at providing the best services to the people of his town.

3.2 Why the Business is being started

Denver is the 19 th most populous and 18 th largest metro economy in the United States, Franco has chosen this city as his market because he knows this business will flourish the most in such marketplace where people have both the need and money to buy his services.

Franco was working as a supplier of tech-related products, but now considering the demand of cell phones in the market, Franco has decided to start a cell phone business , for providing trusted services to his fellow citizens and to generate a stupendous profit.

3.3 How the Business will be started

Franco is well prepared for all the requisites before opening a cell phone store . He has hired well-behaved and experienced salesmen and expert technicians for any required hardware or software recovery and is half-way in completing his mobile phone business plan on how to start a mobile phone company . He has prepared the list of all the products he’ll keep in his store and will buy the items two days before the launch. The detailed information about the start-up is given below:

Services for customers

You have to come up with better services if you want your startup to be successful in so hefty competition. If you are confused about how to start my own cell phone company , or if you are having any difficulty with the services you should provide your customers, you can take help from this sample mobile phone business plan on how to start a cell phone store business .

Mobile Station will provide the following services to its customers:

• Cell phones: We’ll provide latest smartphones of the following famous companies, Apple, Nexus, Google, Samsung, Motorola, Meizu, Xiaomi, Sony, HTC, Huawei, and LG and wireless cell phones of Nokia to our customers.
• Accessories: We’ll provide best quality accessories in reasonable prices, related to cell phones such as chargers, data cables, mobile cases, anti-lost devices, headphones, sim cards, phone charms, data storage cards, external batteries, selfie-sticks etc.
• Hardware/Software Repairs: If your cell phone has broken, damaged or is not turning on, you don’t need t worry if you are near our Mobile Station. We will provide an excellent and quick repairing service for our customers, by ensuring them the safety of their private data.
• Tablets: We’ll provide tablets of various companies in a wide money range so that every person can buy his/her desired and cost-effective

Marketing Analysis of cell phone business

If you want to start cell phone business , you won’t be at a loss because the cell phones and smartphones are in great demand these days. Like every startup the first step is to make a comprehensive cellphone and smartphone business plan . In your cell phone store retail business plan marketing analysis is the part of paramount importance. Before starting a cell phone company you should analyze the market in which you will be going to offer your services. A thorough cell phone market analysis will be required to discover whether your target market has the potential of a new startup or not. Considering the importance of accurate marketing analysis, Franco hired the professionals to formulate a cell phone business plan template which will include all his ideas of running the cell phone business.

If you are doing a research on   how to start your own cell phone business , you can have help from various cell phone business plans available online free of cost. Below we are giving the cell phone shop business pla n of Mobile Station for your assistance.

5.1 Market Trends

In the near past, cell phones were considered the luxury products affordable by only a few people. But these days, a tremendous growth in cell phone business is observed as the cell phones have become an integral part of everyone’s life. Latest figures from Statista shows that the number of cell phone users will reach 4.9 billion within 2018.

An estimate shows that 21% of Americans spend more on their cell phones than groceries and 95% Americans own a cell phone of some kind, but still there is a demand for new ones. It will not be enough to say that only the businesses of buying and selling cell phones are gaining grounds because IBISWorld has reported a 5.5% growth in the businesses related to cell phone hardware and software repairs.

As demonstrated by all these statistics, you won’t be at a loss if you are entering this profitable venture!

5.2 Marketing Segmentation

The success of a startup confides in the fact that how well do you know your prospective customers. Knowing the type of potential customers helps a businessman in determining his business strategy . Marketing segmentation will help you in meeting the needs and requirements of your customers.

The detailed marketing segmentation of Mobile Station is as follows:

5.2.1 Teens & Adults: This group will be our biggest target customer. The teens in their attempt to show off their modernism and financial status, purchase the cell phones that are most attractive and most expensive too. The young generation usually prefers Apple phones and other cell phones of the famous brand name. They will also be the biggest consumers of the accessories we’ll provide such as handsfree, modish mobile cases, data storage devices, data cables etc.

Adults are not addicted to a brand name like teens, but they usually buy expensive phones as they are mostly professionals and in a position to invest in their desired product.

5.2.2 Senior Citizens: Our next target group will comprise of the senior citizens of Denver who usually prefer durable cell phones and tablets which they can use conveniently without the fear of much damage. We have a wide range of tablets in our store for senior citizens as they find the big screen of tablets easy to use.

5.2.3 Children : The children of age about ten to twelve usually force their parents to buy them a phone. For such customers, we also have inexpensive smaller cell phones with meager functions.

As we are located in the central market so our services will also be used by the people or tourists who have come near our store by chance. The people who happen to be near our shop will contribute to helping us generating a potential amount of profit by buying our accessories and by consuming our repairing services.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our topmost priority will be our clients’ satisfaction. Mobile Station will be a large store in Denver, our aims are to maximize our sales as well as gaining more and more customers. Our financial business targets are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

The prices of cell phones are fixed, however, considering the market demands and the competitive aspects, we have priced our repairing services and products other than cell phones in almost similar ranges as of our competitors.

If you are opening a cell phone business the main thing you need to focus on is your sales strategy. After having the know-how of how to start a cell phone business , you must devise your plans and find some attractive ideas for gaining more and more customers and for increasing sales.

6.1 Competitive Analysis

Our major competitive advantage is our location; we are located in the vicinity of popular stores which will pave the way in attracting the customers for us but are not our direct competitors. We have the best, experienced and trusted technicians to help you resolve your hardware and software problems related to cell phones. Our biggest competitive edge is our excellent customer service; our courteous salesmen will guide the customers until they are satisfied in buying their desired product.

6.2 Sales Strategy

As the market is full of such businesses so you will have to found extraordinary ways to advertise your mobile phone business plan .

The sales strategy Mobile Station will adopt will be:

• We will offer a discount on our repairing services for the first three months
• We will advertise ourselves in magazines, newspapers, TV stations, and social media
• We will advertise our best-selling cell phones on our website
• We will give a $50 accessory for free to our customer who bought the product of price $600 and above.
• We will hold competitions on monthly basis and award the winner with some famous cell phone

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Our forecasted sales are summarized in the following column charts:

The detailed information about the sales forecast is given in the following table:

Personnel plan

If you are going to start a cell phone company , the prosperity of your business will solely depend upon your customers’ satisfaction which can only be achieved if you hire the right staff.  You will need the persons who are experienced in understanding the customers’ intellect and help them by finding the cell phone which is suitable and affordable for them. You will need the technicians who will be a trustee and will ensure customers’ satisfaction while resolving their issue.

If you have any difficulty in making your personnel plan or even if you don’t know how to start mobile phone business you can take help from this sample plan.

7.1 Company Staff

Franco will act as the manager himself, yet for his assistance, he will hire the following people.

• 6 Salesmen to assist the customers in buying their required item
• 2 Administrators/Accountants for maintaining financial records
• 4 Technicians for repairing/addressing problems in cell phones
• 3 General Workers for undertaking various tasks at the store
• 1 Assistant for operating company’s website and social media pages

7.2 Average Salary of Employees

Financial Plan

If you are going to start your own cell phone business , you are responsible for accurately devising all the policies of your business, the most important in which is the financial plan. Before starting cell phone business , you must have a clear idea that how will you balance the investments with the profit and which ways you will need to adopt in order to get more than what you spent on the business.

It is advised to seek help from the professionals to make you a financial plan especially if you are starting your business on a large scale. If your business is a smaller one, then you can take help from the sample mobile phone business plan such as this business plan on how to start your own cell phone company .

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of the following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

 8.2 Brake-even Analysis

 8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

 8.6 Business Ratios

Download Cell Phone Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as computer store business plan, specific phone models business plan , semiconductor business plan , computer repair business plan , biotech business plans , developing a business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to start cell phone accessories business – a comprehensive plan.

As smartphones become increasingly popular and essential in our daily lives, the demand for high-quality and stylish accessories continues to rise. Starting a cell phone accessories business can be an exciting and profitable venture. This comprehensive guide on how to start a successful cell phone accessories business will cover key aspects such as market analysis, product selection, marketing strategies, and financial projections. By following this plan, you can lay a solid foundation for your business and capitalize on the lucrative opportunities within this ever-growing industry .

How To Start Cell Phone Accessories Business?

Mobile accessories encompass any additional hardware that is not essential to the primary functioning of a mobile smartphone as originally designed by the manufacturer. The target audience for mobile phone accessories, which play a crucial role in enhancing efficiency and protecting the device, encompasses a vast majority of cell phone owners. According to business professionals, mobile accessories yield higher profit margins compared to selling the mobile phones themselves. Let’s learn more about this business.

Types of Mobile Accessories

One of the initial considerations that arises when starting a business is determining the required investment. To calculate the investment accurately, it is important to gather information such as the cost of renting a shop in your area, the number of staff members needed, and crucially, the range of accessories you intend to stock.

Therefore, here is a comprehensive list of mobile accessories that you can include in your shop or store. By incorporating these products into your cell phone accessories business plan and putting in diligent effort, the risk of your business failing decreases significantly.

• Cases/Covers
• Earphones (wired or wireless)
• Phone Camera Lenses and Smart Flash
• Headphones (wired or wireless)
• Mobile screen tempered glass
• Selfie stick
• Mobile screen lamination
• Batteries and chargers
• HDMI cables
• Charging brick
• Bluetooth cable
• Car charging brick
• Bluetooth speaker

To pursue your dream of starting a mobile accessories business and tap into the thriving multibillion dollar industry, it’s crucial to engage in meticulous planning and thorough research. This industry is continuously evolving with a wide range of innovative products and services, offering numerous opportunities for you to establish your presence and succeed.

Here are a few steps that you need to take to begin a cell phone accessory business:

1. Analyze the Market and Understand Competition

Competition in the cell phone accessories business is both healthy and necessary for business growth. Despite the presence of well-known brands, it’s important not to get disheartened or consider changing plans. The cellphone accessories market is vast, offering ample opportunity for new players. It is crucial to understand the number of competitors in your field, their strategies, and differentiate your business from them.

To stand out, analyze what your competitors are offering and create a unique product list. By evaluating what sets your business apart, you can create a unique product list and select distinctive accessories. Consider designing your own products rather than solely relying on wholesale suppliers to further distinguish your offerings.

Focus on a specific niche, such as extra power, cases, photo tools, water protection, drop protection, on-the-road accessories, or wireless charging, and introduce a product or feature that hasn’t been seen before. Innovation and distinctiveness are key to attracting customers in this competitive market.

2. Choosing a Name for Your Mobile Accessory Website

When choosing a name for your cell phone accessories business platform, it is important to select a name that accurately represents your products, is memorable, stands out in your audience’s mind, and is unique. Additionally, it should be catchy to attract attention. It is advisable to check if the domain and social media handles are available so that you can market your business effectively across multiple platforms . Remember to comply with all local regulations, including obtaining necessary licenses and registering your business name with the appropriate authorities.

3. Find the Right Location

The first decision you need to make is whether you want to sell accessories online or open a physical store. If you choose to open a store, keep in mind that renting a space can significantly impact your budget, so careful consideration is necessary. In the case of a mobile accessory business, location is crucial as you can’t afford to be in a secluded area.

It is advisable to start by renting a kiosk in a bustling mall or marketplace with high foot traffic. This ensures accessibility and visibility while minimizing your initial investment risk. A kiosk typically costs between $2,000 and $10,000 upfront , whereas a permanent retail location can require up to $100,000 .

4. Obtaining Required Capital

Starting a business requires meticulous planning and considerable effort. One crucial aspect is securing the necessary capital to launch and sustain the business.

When planning your cell phone accessories business , it’s important to distinguish between one-time costs and recurring expenses. Recurring costs include materials, rent, utilities, and payroll, while one-time costs encompass necessary expenses like production equipment, furniture, and operating licenses.

Additionally, consider the difference between fixed costs (e.g., rent) and variable costs (e.g., production materials), which fluctuate with production and sales volumes. As your business progresses, you may encounter optional costs such as office decorations and holiday parties, but ensure essential costs are covered first.

Estimate your total cash requirements by identifying the fixed infrastructure, researching prices, and accounting for assets like computers, printers, and inventory. Overhead expenses such as legal, administrative, and marketing costs should also be considered, along with labor costs and taxes. Remember to have enough resources to cover 6 to 12 months of expenses before expecting profits.

There are several avenues available for raising funds:

a) Business Loan

Many entrepreneurs opt for business loans to finance their small-scale businesses . This involves approaching a bank and completing the loan application process. Although it may take some time, the advantage is that the interest rates are typically low. The repayment period for such loans is often around 15 years. Certain banks even offer loans without requiring collateral security.

b) Credit Loan

Another option is obtaining a credit loan, which has both pros and cons. The benefit is that the process is relatively easy and provides quick access to funds. However, the downside is that the interest rates tend to be high, and these loans are not suitable for long-term financing.

c) Personal Savings

If you have savings available, you can utilize them to kickstart your cell phone accessories business . This approach eliminates the need to repay borrowed funds and avoids interest payments, making it a favorable choice for many entrepreneurs.

5. Meet Legal Requirements

To start a cell phone accessories business , you will need to obtain a business license. The specific requirements for acquiring this license may vary depending on the location where you plan to conduct your business. It is essential to check with the relevant government agencies in that area to determine the necessary steps. If you intend to operate your business as a kiosk, you may also need to acquire a kiosk license agreement.

Regardless of the type of business structure you choose, certain common requirements exist. These include:

• Registering your shop under the Shop and Establishment Act if you plan to open a physical store.
• Obtaining a GST (Goods and Services Tax) registration (GSTIN) if your projected sales exceed 20 lakhs annually or if you intend to engage in inter-state sales.
• Applying for a trader’s license.
• Registering for a PAN (Permanent Account Number) for taxation purposes.
• Completing Aadhar registration, which involves obtaining a unique identification number.

It’s crucial to conduct thorough research and consult the appropriate government authorities to ensure compliance with all licensing requirements for your specific location and business type.

6. Choose a Supplier

Success in any business is heavily reliant on reputation, making it crucial to carefully select suppliers for your cell phone accessories business . Failure to provide quality products or timely deliveries can result in losing customers. Opting for local dealers is recommended as they offer prompt supply and competitive prices, thereby boosting profit margins. Alternatively, establishing direct contact with local manufacturers allows for cheaper rates and increased profitability.

Bulk orders, ranging from 10 to 200 items, can yield significant cost savings, especially for cellphone accessories that can be sold at higher prices. For overseas inventory purchases, popular online marketplaces are worth exploring, while several suppliers cater to customers seeking products made in the U.S.

7. Know your Products Well

To stand out from others, it is crucial for individuals creating a business plan for a cell phone accessories venture to possess comprehensive knowledge about various brands and handsets. It is not a given that everyone embarking on such a business venture will possess expertise in all product aspects, but having a thorough understanding of the products you intend to sell is essential to differentiate yourself from the competition.

8. Payment Mode

It is important to offer various payment methods to accommodate customers’ preferences and enhance their shopping experience. By being flexible with payment options, you create a sense of comfort for clients and make the purchasing process more convenient. If you limit your accepted payment modes, you may deter potential customers from making purchases at your store.

9. Invest in Fast-Moving Products

It is advisable to invest in rapidly evolving mobile phone products to minimize the risk of excessive inventory getting tied up.

Also Read: Top 50 Money Earning Apps In India

10. One-Stop-Shop

Try to be the ultimate destination for all your clients’ mobile phone needs, offering a comprehensive range of products. If there’s anything missing from our inventory, promptly communicate with our supplier to ensure quick delivery, thereby preventing customers from seeking alternatives elsewhere.

11. Manage the Inventory and Shipping Requirements

To ensure a positive customer experience for your cell phone accessories business , effective inventory management and streamlined shipping processes are essential. Many entrepreneurs initially start with a small inventory to test the success of their online store, avoiding being burdened with unsold items. It’s important to monitor product movement, identify fast-selling items, track out-of-stock products, and assess low-demand items.

Another decision to make is whether to handle order fulfillment internally or outsource it to a fulfillment center. Fulfillment centers can store and ship your products, saving you time and storage space. If budget constraints or a desire for individual order control exist, you may choose to handle fulfillment yourself.

Managing costs associated with storing, packing, and shipping each item sold is crucial. Establishing a clear returns policy is also necessary before commencing sales.

12. After-Sales Support

Instead of solely focusing on making sales, it is important to prioritize providing after-sales support to the customers of your cell phone accessories business . By offering assistance and guidance even for minor requests such as app installations or phone updates, you can cultivate a sense of satisfaction and loyalty among customers.

Customers appreciate purchasing from knowledgeable experts who can provide detailed information about product features, benefits, and drawbacks. This expertise becomes especially valuable when customers are comparing multiple products and rely on the seller to explain the intricacies of each option.

Also Read: 53 Profitable Small Scale Manufacturing Business Ideas in India

13. Create your Own Website

To establish an online presence for your cell phone accessories business , there are several effective methods available. One option is to create your own website, utilize marketplaces, and leverage social media platforms. It’s crucial to ensure your mobile accessories shop design is appealing and captivating to customers. Examining some of the online mobile accessories shopping sites in India can provide insights into their operations, product range, and strategies.

a) Marketplaces

You can choose to sell your products on well-known marketplaces such as Amazon , eBay, and Flipkart . These platforms offer the advantage of reaching an existing customer base. The trustworthiness associated with these popular websites encourages people to make purchases from your online shop. Keep in mind that there may be membership fees and seller’s fees associated with each platform, so it’s important to consider these costs when determining your pricing.

b) Social Media

Selling products through social media platforms is becoming increasingly common. In addition to promoting and showcasing your products on various social media sites, many platforms now offer direct purchasing options. This allows users to buy products seamlessly while browsing through their social feeds.

c) Online Store

Creating your own online store is a highly effective way to sell products online and establish your cell phone accessories business . With an online store, you have complete control over how your items are presented to users, and you don’t have to pay any commissions to third parties. Setting up an online store is not overly complex, thanks to many user-friendly eCommerce website builders. These platforms enable you to create a fully customized online store regardless of your technical expertise.

By exploring these avenues and adapting them to your specific business needs, you can successfully sell your mobile accessories online, expand your customer base, and drive growth for your business.

14. Demonstrate your Credibility

To ensure accountability and increase the likelihood of achieving profits within the first six months, it is crucial to provide factual evidence and support for any claims made. By backing up statements with reliable data and taking necessary actions, you can establish a solid foundation for your projections. If you have doubts about your sales estimates, it is advisable to be conservative and provide a more credible figure.

How to Increase Sales of Accessories?

Once your cell phone accessories business is established, your primary focus becomes increasing sales to drive up profits and enable business expansion. There are various strategies at your disposal to enhance sales performance:

1. Advertise your Business

To effectively promote your business, you have two options: leveraging existing marketplaces and their customer bases or creating your own website. Whichever route you choose, it is crucial to employ online advertising strategies and allocate your marketing budget wisely. Take advantage of platforms like Google Ads and Facebook Advertising to target potential customers actively seeking cellphone accessories. Additionally, consider collaborating with influential personalities on YouTube and Instagram to further enhance the visibility and reach of your products.

2. Email Newsletter Campaign

Utilize email newsletters as a means to foster relationships with your audience, especially those visitors who have not yet completed their purchases. By maintaining an email subscriber list, you can create targeted content and provide product recommendations directly to your audience. However, it is crucial to avoid spamming your subscribers, as this may lead them to unsubscribe.

3. Blog Creation

Consider incorporating blogs into your website strategy to attract organic traffic, which can potentially convert into customers. Create content related to your products, such as articles on protecting your mobile phone or top lamination accessories for mobile screens . Optimize your blog content with relevant keywords to improve search result rankings and increase website traffic.

4. Diversify Payment Options

To enhance customer comfort and facilitate easier shopping experiences, offer a variety of payment methods. Some customers may be deterred from purchasing from your online store if you have limited payment options. Ensure that your payment page has a user-friendly interface to enhance the overall shopping experience.

5. Website Management

The work doesn’t end after setting up your online store and establishing a strong audience. To provide the best customer experience for your cell phone accessories business , it is essential to regularly update your website. Keep your product inventory up to date by replacing sold-out items with new arrivals. Utilize high-quality images and detailed product descriptions to convert more visitors into customers. Gathering feedback and customer reviews is also crucial, as positive reviews from real customers increase the likelihood of purchases. By implementing these strategies, you can encourage visitors to buy mobile accessories from your online store.

6. Ask for Feedback

Recognizing that mistakes are inevitable, it is highly valuable to embrace the opportunity for learning from them. One effective approach is to establish a feedback system or maintain a diary where customers can share their positive and negative experiences at your store. This valuable input plays a pivotal role in enhancing the quality of service provided.

Moreover, placing a strong emphasis on fulfilling orders promptly and delivering excellent customer service is crucial in preventing negative reviews or customer dissatisfaction. Prioritizing these aspects ensures that customers have positive experiences, fostering satisfaction and loyalty.

Few Things that are a Must in your Business Plan

To ensure the success of your cell phone accessories business plan, here are a few essential elements to include:

1. Table of Contents

Create a comprehensive table of contents that outlines the structure of your business plan. This helps you stay organized and shows your seriousness and attention to detail.

2. Company Overview

Provide an overview of your cell phone accessories business to give potential investors and lenders a clear understanding of your goals. Include the following key points:

• Vision: Explain your company’s vision and how you envision its growth and expansion in the future.
• History: Share any relevant background information about your store or previous experience.
• Markets and Products: Describe your target market and the main products you plan to sell.
• Objectives: Outline your business objectives and how you plan to achieve them.
• Mission: Clearly state your company’s mission and values.
• Cost Summary: Provide a summary of the costs involved in starting and running your business.
• Keys to Success: Identify the critical factors that will contribute to the success of your business.

3. Market and Industry Analysis

Conduct thorough research on the market and industry to demonstrate your knowledge and understanding. Include the following components:

• Industry Analysis: Analyze the current state and trends of the cell phone accessories industry.
• Market Analysis: Assess the target market’s size, growth potential, and demographics.
• Target Customer: Define your ideal customer profile and their needs.
• Competitor Analysis: Identify your direct and indirect competitors and analyze their strengths and weaknesses.
• SWOT Analysis: Evaluate the strengths, weaknesses, opportunities, and threats your business may face.

4. Marketing Strategy

Outline your marketing strategies to attract customers and drive sales. Include the following elements:

• Pricing Strategy: Determine your pricing approach and explain the rationale behind it.
• Target Market Strategy: Describe how you will reach and engage your target customers.
• Sales Strategy: Outline your approach to generating sales and increasing customer conversion.
• Distribution Strategy: Define your distribution channels and how you will get your products to customers.
• Product/Service Strategy: Highlight the unique selling points of your cell phone accessories business and any additional services you plan to offer.
• Advertising and Promotion Strategy: Detail your marketing campaigns, including online and offline advertising, social media, and public relations.
• Marketing and Sales Forecast: Project your expected sales and marketing expenses for a defined period.

5. Operations and Management

Explain how you will manage the day-to-day operations of your business and address the associated costs. Additionally, outline your leadership plan, including the roles and responsibilities of key team members.

By including these crucial elements in your cell phone accessories business plan, you will enhance its comprehensiveness and increase your chances of success.

6. Offline Marketing

Offline marketing is still valuable and can help establish long-term customer relationships. Enhance your brand’s consistency by using creative branded stationery, business cards, and envelopes with the same logo and color scheme. Utilize press releases to announce your startup and promote your high-quality phone cases.

Increase brand awareness by distributing promotional items like pens or mugs featuring your company logo. Leverage local media through newspaper ads, TV and radio commercials, and billboards. If you have a physical store, engage in subtle face-to-face marketing to leave lasting impressions. Implement guerrilla marketing tactics such as leaving sticky notes or sidewalk advertisements to generate curiosity and draw attention to your brand.

7. Customer Service

Customer service is a crucial marketing tool that can set your phone case brand apart from competitors. Satisfied customers become brand ambassadors, while dissatisfied ones may spread negative experiences online. To protect your reputation, prioritize customer satisfaction by actively listening to and collaborating with disgruntled clients. Admit mistakes and avoid deception.

Treat customers with respect, honor commitments, and offer multiple communication channels with prompt responses. Your goal should be to exceed customer expectations, not just meet them. Combine free and low-cost marketing activities with excellent customer service to effectively communicate your brand values both online and offline.

In conclusion, starting a cell phone accessories business requires careful planning and market research to identify target customers. You can offer a wide range of high-quality and innovative products, create effective marketing strategies, and provide excellent customer service to successfully establish and grow your cell phone accessories business.

Sushma Singh

Sushma is an expert in online money-making strategies with extensive experience in business. She has spent a lot of time researching and writing about the ever-changing world of money-making games and websites, making her an expert at finding ways to make money online.

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By the ComConnect Consulting research team

The Indian mobile handset manufacturing market, which includes smartphones and feature phones, continues to grow. According to the India Brand Equity Foundation (IBEF) knowledge centre, India is today the second largest mobile phone manufacturing hub after China. At the current pace, India is expected to overtake China in the next few years as the country’s mobile handset market is expected to grow nearly five times faster than the world’s largest smartphone market, China, where growth has decelerated.

According to the International Data Corporation’s (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, India saw the highest ever second quarter shipments of 36.9 million smartphones in the second quarter of 2019, with a 9.9 per cent year-on-year (YoY) and 14.8 per cent quarter-on-quarter (QoQ) growth. A total of 69.3 million mobile phones (smartphones plus feature phones) were shipped to India in Q2 of 2019, up 7.6 per cent over the previous quarter.

The burgeoning mobile handset market in India presents an attractive opportunity to manufacturers. Most global corporations are looking at India as a regional hub for manufacturing and sales — to cater not only to the Indian market, but to the SAARC, the Middle East and African markets as well. The government of India’s recent notification on the Phased Manufacturing Programme (PMP) to promote the indigenous manufacture of cellular handsets has provided a fresh impetus to this sector.

Opportunities galore According to ICEA (Indian Cellular & Electronics Association), the manufacture of mobile phones in India has grown quite rapidly in the past few years with the total production reaching 225 million units in 2017-18, as compared to 60 million units in 2014-15. As per ICEA, the total value of mobiles made in India was US$ 20 billion in 2017. The industry is mainly focused on making mobile phones for domestic consumption. Out of the total output in 2017, only a small fraction amounting to US$ 100 million was exported.

Reportedly, the potential for mobile device manufacturing in the country is expected to grow and reach a turnover of US$ 230 billion by 2025. By that year, it is anticipated to become an export-oriented industry, creating 4.7 million jobs in India.

India’s large domestic market is an attractive option for global manufacturers looking for an alternative market. In China, the widespread design and manufacture of low-end electronics seems to be drawing to a close as the cost of engineering and labour is steadily rising. On the other hand, India has a high availability of skilled manpower at much lower wages.

Today, India has 268 units manufacturing mobile phones and accessories, as compared to the two units in operation in 2014. This accounts for the fact that 93 per cent of the mobile handsets currently sold in the country are made in India. This is one industry where the Make in India drive has really worked on the ground.According to a study conducted by IIM Bangalore (IIM-B) and Counterpoint Research, the market share of locally manufactured mobile phones (versus imported) is estimated to reach 96 per cent by 2020 (Figure 1).

Domestic value addition The introduction of various policy incentives such as the Phased Manufacturing Programme (PMP) and the huge domestic market will help promote the domestic manufacture of mobile phones. The government will also be providing tax relief and other incentives on the components and accessories used for the devices.

However, the level of maturity in manufacturing realised till date is restricted to manual semi-knocked-down (SKD) level assembly. True local value addition in manufacturing and sourcing components is still not satisfactory (Figure 2).

India can truly emerge as the ‘mobile manufacturing hub of the world’ only if the domestic value addition (which includes local sourcing, assembly, etc) can reach at least 50 per cent within the next few years. It is worth mentioning here that localisation of components in China is more than 70 per cent.

Huge domestic consumption and policy reforms, such as effective duties on key components along with attractive incentive structures, will drive domestic value addition through component sourcing and create a demand for electronics manufacturing services in India. The IIM-B and Counterpoint joint study estimates that local sourcing of Level A components and sub-components, as well as the localisation of assembling/manufacturing services, will result in greater value addition— more than 30 per cent by 2020, with a potential to increase this figure by as much as 50 per cent thereafter (Figure 2). This will result not only in significant savings in foreign exchange and in creating over a million direct and indirect jobs, but will also boost the entire ESDM ecosystem.

In the next five years, greater investments in industrial design, PCB design and SMT line assembly will help drive this growth, although many of the major silicon components will continue to be sourced from overseas. However, complete localisation of the major sub-components of chargers, batteries and cameras is possible soon.

Market trends Large multinationals are choosing India as their secondary manufacturing base apart from the one they have in their respective nations and in China. Apart from this, India has also become the point from where they transport these phones to African and other Middle Eastern countries. This logistics edge that the country offers, along with all the other factors, is making big companies think about India, both as a market and a manufacturing base.

The intense competition among the mobile phone manufacturers is driving down the price of mobile phones, which is helping these devices to further penetrate the local market. Sales of smartphones are expected to overtake that of feature phones soon.

Interestingly, online sales have now outpaced traditional sales avenues. IDC recently released a report titled, ‘The Indian Smartphone Market Registers Highest Second-Quarter Shipments in 2019’ (Figure 3). “Despite the efforts towards multi-channel retailing by almost all vendors, the online channel continued its growth momentum, fuelled by multiple new launches, attractive offers and affordability schemes like EMIs and cashbacks. This resulted in YoY growth of 12.4 per cent for the online channel with an overall share of 36.8 per cent in Q2 of 2019,” says Upasana Joshi, associate research manager, client devices, IDC India.

The offline channel registered an 8.5 per cent YoY growth driven by the new launches in the Samsung Galaxy A series, marketing activities by Vivo during the IPL (Indian Cricket League) and Xiaomi’s growing multi-channel distribution.

The ASP (average selling price) of the mobile devices sold was US$ 159 in Q2 of 2019, with 78 per cent of the market falling in the “under US$ 200” price segment. However, the fastest growing segment was US$ 200-300 with 105.2 per cent YoY growth. This was mainly due to the demand from customers looking to upgrade their phones, fuelled by China based brands which are bringing innovations and flagship product like designs into the mid-priced segments. Joshi adds, “The US$ 400-600 bracket was the second-fastest-growing segment with 16.3 per cent YoY growth in Q2 of 2019. OnePlus led this segment with a 63.6 per cent share, on the back of the newly launched OnePlus 7 series. In the premium (US$ 500+) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in Q2 of 2019, as demand for the iPhone XR increased after the price drop, aided by heavy promotional activities.”

The feature phone market continued to decline with 32.4 million unit shipments, registering a drop of 26.3 per cent YoY in Q2 of 2019. This was due to lower shipments of 4G feature phones, that fell by 40.3 per cent YoY in Q2 of 2019. The 2G feature phone segment also declined, in the face of challenges faced by Indian brands as well as other small players owing to duty hikes on imports.

From a technology perspective, the market will be defined by emerging trends such as:

• Advanced devices enabled with 5G, Internet of Things (IoT) and augmented reality
• Automated manufacturing processes utilising real-time analytics and robotics
• Digital product design and advanced production using innovative casing materials through 3D printing
• Advanced touchscreen technologies
• Fast charging capacity with long battery life
• Flexible mobile phones with folding capabilities These trends have the potential to take the Indian market for mobile devices to the next level.

The challenges Despite being referred to as an emerging industry, there are some challenges and bottlenecks in the mobile manufacturing domain. Some of these are listed below.

Low value addition: The value addition by domestic manufacturers is comparatively low at present. This could be because they have to import a major part of the components used in manufacturing. There has been a rise in the number of mobile companies entering the Indian market. This, combined with the manufacturers’ dependence on imports, means that the government should also support and encourage the manufacturing of components and equipment under the Make in India initiative.

Lack of investment in R&D: The patent holders of indigenous mobile technology do not believe in investing more money in R&D as they feel that they do not get good returns. The royalty yield declined between 2013 and 2016, even though the sales of smartphones increased in volume and value over this period. However, research and development is necessary for any industry to grow.  On the other hand, manufacturers have also voiced their concerns over the high royalty fees to be paid for using licensed technologies.

Lack of a component ecosystem: With so much being done to boost the manufacturing industry in the country, India still has to go a long way in terms of producing world class components. One of the main reasons for this, as cited by the industry players, is the 10 per cent duty levied on PCBs, which is making it difficult to establish a manufacturing unit in the country.

Many non-electronic as well as electronic components are required to make a smartphone. Out of these, the primary and most vital components are the main board and the sensor flex cable. These two components make up 58 per cent of the cost of the materials used in making a mobile phone. The display, camera and battery account for another 30 per cent of the billing. A major part of these important components is imported today, as they are not being manufactured locally yet.

Due to the lack of a balanced ecosystem with respect to electronic components manufacturing in the country, India imports these from China.

Inverted duty structure: This is a major drawback for mobile phone manufacturers in India. As per this structure, the import duty levied on the final product is low in comparison to that imposed on the spare parts and components required to make mobile phones. Hence, locally manufactured devices are more expensive and cannot compete with the cheaper imported devices. So local companies struggle to make their mark in the market or beat the competition.

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Inside the plan to mobile-make in India

On paper, the new pli scheme could give a big push to electronics exports. what could be the sticking points much of its success depends on how efficiently incentives are disbursed. a lot depends on how the manufacturers execute, too. smaller companies now need to find global buyers.

Use iPhone to accept contactless payments

With Tap to Pay on iPhone and the Tyro BYO App, you can accept most types of in-person, contactless payments right on your iPhone – no extra hardware needed.

Tap to Pay on iPhone with the Tyro BYO App

Tap to Pay on iPhone requires iPhone XS or newer running iOS 16.4 or later and a supported payment app. You’ll need to be an approved Tyro customer and have the Tyro BYO App installed and mobile network coverage to accept payments.

Why buy the iPhone 16 Pro Max?

Stunning titanium design.

iPhone 16 Pro has a strong and light titanium design with a larger 6.3-inch Super Retina XDR display. 1 Refer to legal disclaimers for details. It’s remarkably durable, with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.

Built for Apple Intelligence

Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no-one else can access your data. Coming December 2024. 2 Refer to legal disclaimers for details.

Take total camera control

Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.

Magnificent shots

Take your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra-Wide camera lets you capture mesmerising detail in macro photos and wide-angle shots.

Photographic styles

The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, at any time.

The power of A18 Pro

A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AAA gaming.

A huge leap in battery life

iPhone 16 Pro delivers an incredibly power-efficient performance with up to 27 hours video playback. 3 Refer to legal disclaimers for details. Charge via USB-C or snap on a MagSafe charger for faster wireless charging. 4 Refer to legal disclaimers for details.

Customise your iPhone

With iOS 18 you can tint your Home Screen icons with any colour. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase or emoji in iMessage. 5 Refer to legal disclaimers for details.

Vital safety features

If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite. 6 Refer to legal disclaimers for details. With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t. 7 Refer to legal disclaimers for details.

Legal disclaimers

The information and claims in this feature reel are provided by Apple. Apple takes all reasonable steps to ensure the information is accurate and complete.

• The displays have rounded corners. When measured as a rectangle, the screen is 6.12 inches (iPhone 16), 6.69 inches (iPhone 16 Plus), 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.
• Apple Intelligence will be available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to US English, as an iOS 18 update in October 2024. Australian English support available December 2024. Some features and additional languages will be coming over the course of the next year.
• Battery life varies by use and configuration. Got to the Apple Battery Information page for more information.
• Accessories sold separately.
• Some features may not be available in all countries or all areas.
• Service is included for free for two years with the activation of any iPhone 16 model. Connection and response times vary based on location, site conditions and other factors. Go to the Apple satellite connection page for more information.
• iPhone 16 and iPhone 16 Pro can detect a severe car crash and call for help. Requires a mobile network connection or Wi-Fi calling.

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The first iPhone designed for Apple Intelligence. Personal, private, powerful.

Apple Intelligence coming December 2024 ◊ Refer to legal disclaimers

Thinnest borders yet — for even larger displays. ◊ Refer to legal disclaimers Brilliant.

iPhone 16 Pro Max

6.9 ″ inches

iPhone 16 Pro

6.3 ″ inches

So fast. So fluid.

Get a feel for Camera Control.

4K 120 fps Dolby Vision. Cinemasterful.

48MP Ultra Wide camera. Viva la resolution.

Choose your Photographic Style. Change it up. Change it back.

A huge leap in battery life. Stellar.

Up to 33 hours video playback on iPhone 16 Pro Max and up to 27 hours video playback on iPhone 16 Pro. ◊ Refer to legal disclaimers

In an emergency,

iPhone has your back.

Emergency SOS via satellite and Crash Detection. Help when you're off the grid. ◊ Refer to legal disclaimers

Designed to make a difference.

Privacy. That’s iPhone.

From the Passwords app to Private Browsing on Safari to the Health app, iPhone helps keep you in control of what you share.

More recycled materials? Naturally.

Apple is significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. And iPhone packaging is 100 per cent fibre-based, with no plastic wrapping in or around the box.

Easy to upgrade. Simple to switch.

Upgrading from another iPhone?

Just put your old iPhone next to your new one, and with a few taps you can transfer your data automatically.

Switching from an Android phone?

When you buy a new iPhone, the Move to iOS app makes it easy to transfer your photos, contacts and more.

Even more to love.

Magsafe accessories.

Snap on a magnetic case, wallet or both.

A colourful ecosystem of accessories for effortless attachment and faster wireless charging. With endless ways to combine, there is a mix to match any style. ◊ Refer to legal disclaimers

Specifications

Performance

Connectivity

What's in the box

• Apple iPhone 16 Pro Max
• USB-C Charge Cable 

Things you need to know

Plan prices.

Your plan and add-ons may change (including price and inclusions), or we may move you to a new plan (which may cost more). If you don't like a change, you can change your plan or cancel your plan or add-ons. When you cancel, your service will be disconnected immediately. We won't refund any money you've already paid, and you'll need to pay out any remaining devices, accessories or services in full when you cancel.

Telstra currently offers 5G in select areas and is progressively rolling it out to other areas. In non-5G coverage areas, you’ll automatically switch to our 4G or 3G.  Check coverage map . Telstra will be switching off 3G on 31 August 2024. Before switch off, you can use handsets supporting 3G on 850MHz and 4G minimally on 700MHz and 1800MHz. See how to  check your device  for more information. After switch off you will still be able to access the Telstra Mobile Network provided your device is 4G voice enabled and 4G 700MHz compatible. Find out more on our  3G closure  page.

The Telstra Mobile Network offers 4GX in all capital CBDs and selected suburban and regional areas and is progressively rolling out to more places. In other coverage areas around Australia, you’ll automatically switch to our fastest available 4G or 3G.  Check coverage map .

Outside 4GX areas, you will switch to our fastest available 4G or 3G speeds. Speeds vary for reasons like location, distance from base stations, terrain, user numbers, hardware/software configuration, download source and upload destination.

Plan speeds

Speeds may vary due to factors such as location, distance from the base station, local conditions, concurrent users, hardware and software configuration and download/upload destination. For 5G coverage information, check coverage map .

This plan comes with a data allowance to use in Australia. You won’t be charged if you go over your monthly data allowance. Instead, you can continue to access data up to speeds of 1.5Mbps. 1.5mbps isn’t suitable for HD video or high-speed applications, and means that some web pages, social media content and files may take longer to load). In addition, heavy data users (users in the top 1% of all data users) may experience slower speeds than other users during busy periods. The speeds you actually receive may vary depending on a range of factors including your device, location, number of users and download sources. Your data allowance is for personal use in a smartphone or tablet in Australia only and the FairPlay Policy applies.

Compatible handset

Compatible Telstra mobile network handset required.  Check your device's compatibility.

Device Payment Contract (DPC)

You must have an eligible Telstra Mobile Plan in order to have a DPC. If you cancel your DPC early, cancel your mobile plan during the device payment term or move to an ineligible mobile plan during the payment term, you’ll need to pay out your device, in full. Device discounts do not apply to cancelled DPC.

Talk, text and data

Excludes calls, SMS and MMS to premium numbers, some satellite numbers, and use overseas.

International Calling Pack

30 minutes of international calls and unlimited international SMS, to all countries, are included in our Upfront Mobile plans. Once you’ve used the 30 minutes, you can add an International Calling Pack to your plan from $10 per month. You can add or remove it at any time in the My Telstra app. International Calling Pack includes an allowance of calls from Australia to standard international numbers in eligible destinations.  View eligible destinations here .

International roaming

The only way to use your service overseas is by purchasing an International Roaming day pass. You can purchase an International Roaming day pass at $5 per day in 7 eligible countries, or $10 per day in more than 70 eligible countries. Day pass Zone 1 and 2 packs include 2GB of data to use per day as well as unlimited talk and text. Usage expires at the end of a 24-hour day pass period. If you go over your 2GB, you can add an additional 2GB for $10 for use within 31 days. A day pass is triggered whenever a call is made or received, an SMS is sent or if any mobile data is used in an eligible destination.

If you’re travelling to a destination where our International Roaming day pass isn’t available, you cannot use your Telstra service.

Telstra Plus upgrade

You're eligible for the Telstra Plus upgrade if you’re an existing Telstra Plus member or if you sign up to Telstra Plus and are on an Essential or Premium mobile plan. Telstra Plus tier upgrade will be applied within 30 days and will apply for a year aligned to membership date. Once you reach the anniversary of the relevant membership year, we'll let you know that this offer is ending and you'll be moved to the relevant tier based on your previous year’s spend.

Cancelling your plan

If you cancel your Telstra Upfront Mobile Plan, you will not receive a pro rata refund for the remainder of your month. If you have any device, accessory or service add-ons attached to your plan, you will have to pay any remaining amount owing as a one-off payment.

Changes to your plan

Your upfront mobile plan may change (including price and inclusions). With no lock-in, you can change your plan once a month or leave. If you leave, just pay out your device, accessories or services in full.

Telstra Trade-In is managed by Assurant Services Australia Pty Ltd. To be eligible for Trade-In, you must be a Telstra consumer or small business customer aged 18+, with a post-paid service and have a device, tablet or smartwatch with us on an Upfront plan or with an existing 13-digit account number. Not available to customers with a ten-digit account number or Upgrade & Protect. Devices on Telstra Mobile Lease plans are ineligible. You may only trade in a device, tablet or smartwatch from Assurant’s list of eligible devices. The credit offer will vary depending on your device, tablet or smartwatch type, model and its working condition, and is subject to assessment. Credit applied by second bill, or to a nominated credit/debit card within 30 days for Upfront Mobile plans. For more details  check the Trade-In page .

Telstra Plus

To join Telstra Plus you must be 18+ with an active service. Points are earned on payment for services or Pre-Paid recharge (excluding outright purchases, refunds, credits and late payment fees). Points expire three years from earning. Marketing opt-in required (preferences can be changed). Excludes Telstra Enterprise and Corporate accounts.  See the Telstra Plus program terms and conditions .

Get bonus Telstra Plus points with your new Google Pixel phone

Get 10,000 bonus Telstra Plus points when you buy a new Google Pixel 6a, Pixel 7 or Pixel 7 Pro and join Telstra Plus by 25 October 2023.

Bonus points will be applied to your account within 14 days of joining Telstra Plus or purchasing your Google Pixel 6a, Pixel 7 or Pixel 7 Pro (if you're an existing Telstra Plus member). Telstra Plus bonus points are not transferable or exchangeable and cannot be redeemed for cash. Learn more about Telstra Plus

Must be 18+ with an active service. Points are earned on payment for services or Pre-Paid recharge (excluding outright purchases, refunds, credits and late payment fees). Points expire 3 years from earning. Marketing opt-in required (preferences can be changed). Excludes Telstra Enterprise and Corporate accounts. See the Telstra Plus program terms and conditions

How much storage do I need?

Consider your usage.

How much storage you’ll need depends on how you use your phone or tablet. If you mainly use it for web browsing and checking social media, you may only need up to 64GB of storage.

If you’re a casual user who likes to take a few photos, you might need a bit more storage – say up to 128GB.

But if you take a lot of photos and videos, or play lots of graphic-intensive games with your phone or tablet, you’re more likely to need a larger amount of storage – say 256GB or more.

Here’s an example

As a rough guide, a 128GB phone or tablet on average can store approximately:

• 1 hour of Ultra HD video
• 1,000 songs
• 100 apps and games

Again, this is a rough guide only and will vary depending on the size of the files, apps and games being stored.

It’s worth noting that if you max out your storage, your phone or tablet is likely to run a bit slower. For that reason, many people prefer to opt for more storage.

How to earn Telstra Plus points

Telstra Plus members earn points on eligible payments for their Telstra services (excluding outright purchases, refunds, credits and late payment fees). Eligibility criteria apply to join.

Our delivery times

Within 3 business days for metro areas and 5 business days for regional areas (subject to product availability).

7 Day Price Match

Our new 7 Day Price Match provides peace of mind that you’re getting the best device price available. If you find a valid lower price on an identical device within 7 days of receiving your new device from Telstra, we’ll credit the difference to your bill.  

The 7 Day Price Match is available to eligible Telstra personal and small business customers who purchase an eligible device from us, outright or on repayment. 

5G network access

Enjoy greater speed, more capacity and less latency with free 5G network access, included in this plan.

To access 5G, you’ll need a 5G compatible device in a 5G coverage area. When you are not in a 5G coverage area, your device will automatically switch back to accessing 4G instead.

5G is only available in selected areas. View the  5G coverage map   to see where 5G is available and when it will be coming to your area.

Capped 4G and 5G speeds

Download speeds for included data are capped at 250Mbps on our 4G and 5G network rolling out from August.

How to access 5G

Our 5G network now reaches over 75% of Australians. To access 5G, you’ll need a 5G compatible device in a 5G coverage area. To see if 5G is in your area,  use our 5G coverage checker .

Network speed

Speeds may vary due to factors such as location, distance from the base station, local conditions, concurrent users, hardware and software configuration and download/upload destination.

No excess data charges

If you exceed your included data allowance, you won’t be charged extra but your speed will be capped at 1.5Mbps, and slowed further in busy periods. This isn’t suitable for HD video or high-speed applications and means that some webpages, videos, social media content and files may take longer to load. However, you can still stream video in standard definition, listen to music, browse the web and access social media, even if the experience is slower sometimes. Heavy data users (users in the top 1% of all data users) may experience slower speeds than other users during busy periods.

Ultimate speeds

Ultimate 5g speeds.

With your plan’s included data, enjoy greater speed, more capacity and less latency with our fastest 5G network access.

Bundle Plans

What are bundle plans.

Bundle plans are a great way to save money and get everyone in your business connected. From August, there will be two kinds of Bundle Plans available: Mobile Bundle Plans and Data Bundle Plans.

You’ll need to have at least one service on your account on an Essential and Premium plan to take up a Bundle Plan.

How many Bundle Plans can I add to my account?

If you’re an Upfront plan customer, you can add up to 5 Bundle Plans in total, regardless of the number of Essential and Premium Plans you have active on your account. If you’re not an Upfront plan customer, you can add 5 Bundle Plans to each Essential and Premium mobile or data plan you have active on your account.

Mobile Bundle Plans

Mobile Bundle Plans let you add employees’ phones to your account so you can all share data and enjoy access to a data allowance with uncapped download speeds on Australia’s best network. They’re a great value alternative to Pre-Paid plans.

Data Bundle Plans

Data Bundle Plans let you add data to employees’ business tablets or mobile broadband devices at a great price, and manage them on your business account. They’re great for businesses who work on the go or across multiple within Australia’s largest network.

Consumer Price Index (CPI)

What is consumer price index (cpi).

CPI is the rate of inflation and is calculated annually by collecting prices for goods and services that households buy. It is measured as the rate of change of those prices, which typically rise over time.

How does Telstra determine what the CPI rate will be?

Telstra doesn't determine CPI. We take the annual result as determined by the Australian Bureau of Statistics (ABS).

We’ll use the CPI rate released by ABS for the 12 months to the March quarter and any increase will be rounded to the nearest dollar.

Eligible destinations

Canada, China, Denmark, Germany, Guam, Hong Kong, India, Ireland, Indonesia, Japan, Malaysia, New Zealand, Norway, Puerto Rico, Romania, Singapore, South Korea, Vietnam, USA and UK.

No lock-in plan

No lock-in means our plans can change.

Our month-to-month mobile plans with no lock-in contracts give you the flexibility to change your plan size once a month, to suit your data needs.

Because these plans aren’t locked in, it also means that from time to time we may make changes to your plan price and/or inclusions (such as data allowance), or we may move you to a new plan (which may cost more). 

However, if we reasonably think that a change is likely to have a more than minor detrimental impact on you, we'll tell you at least 30 days before making it. If you don't like the change, you can change your plan size or cancel your plan at any time. If you cancel, you’ll just need to pay out your device, accessories and add-ons as a one-off payment when you cancel. 

Speed slowed to a maximum of 1.5Mbps

When you exceed your data allowance in Australia, you can continue to access data, but your speed will be slowed to a maximum of 1.5Mbps. This isn’t suitable for HD video or high-speed applications, and some web pages, social media content and files may take longer to load.

Your speed will depend on a range of factors including your device, location, user numbers and download sources, and may be slowed further during busy periods. Heavy data users (users in the top 1% of all data users) may experience slower speeds than other users during busy periods. For personal use on a smartphone in Australia only and the FairPlay Policy applies.

Data Sharing

Share mobile data amongst your team.

Enjoy the flexibility of data that’s shareable with other eligible services on the same account.

Why choose us for business?

Australia’s best mobile network.

The Telstra mobile network reaches further, runs faster and works better than any other.

No lock-in contracts

Our new month-to-month plans with no lock-in contracts give you the flexibility to change your plan once a month. If you leave, simply pay out your device.

No excess data charges in Australia

We won’t charge you for going over your monthly data allowance, but your data will be slowed.

Human IT resources

With Telstra, you’re only one hello away from a real-life tech expert. We offer a range of business services  to help you do business better online.

Send us a message

Got a question about mobile broadband, or need support with your order? We’re here to help.

Want to talk to a business expert over the phone? Call 13 20 00 between 8am to 7pm AEST Monday to Friday.

My Telstra app

Manage your business accounts and services or message us at the palm of your hand with our My Telstra app.

Book a consult

Schedule a $0 one-on-one consult with a business expert to help you identify products and solutions that best suit your needs.

At Telstra we recognise and acknowledge the existing, original and ancient connection Aboriginal and Torres Strait Islander peoples have to the lands and waterways across the Australian continent. We pay our respects to the elders past and present. We commit to working together to build a prosperous and inclusive Australia .