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How to do a Pitch Deck Presentation (plus free templates!)

If you are in any kind of business or enterprise, you’re probably looking for every chance to make your company grow. Sadly, such opportunities don’t usually just fall from the sky. You need to convince your potential investors, clients, or partners to get the resources you need. And how do you convince them? With a Pitch Deck Presentation .

Here you can find a step by step guide on what your Pitch Deck should include. But since it is not always easy to do everything from scratch, here you can also find amazing templates, completely free. Their amazing visuals and diagrams will assure that you don’t only get your point across, but that you also stay on the mind of your audience after the presentation has already ended.

What is a Pitch Deck Presentation?

To get the funding you need for your company, you should look for investors. Now, there are thousands and thousands of businesses looking for wealthy investors. The way to stand out among all those other competitors is making them aware of your business potential. And how do you do this? Through a Pitch Deck.

A Pitch Deck is a brief presentation that you give to potential investors to convince them to bet their money in your company. It can be used face-to-face, or online. You can make a Pitch Deck presentation for a customer, or a client, or even a partner. The objective is to showcase your business plan, your product, and your over-all growth projections. In other words, you have to sell to your audience not only what your product is, but also what it could be .

You should plan carefully your Pitch Deck presentation. For a truly great presentation you’ll need a good understanding of both your own business and your potential investors. Consider the things that could be interesting for them. Maybe it is something that shows your business’ stability. Maybe it is the business model you’re going to implement. Or the expected ROI. But also consider the things about your company that are astounding and that differentiate it from the competition.

What to include in a Pitch Deck Presentation

There is some debate on how long a Pitch Deck presentation should be. Some say 10 slides should be more than enough to give a brief look over your business. Some say it should be 12. Others say 20 slides should be the absolute limit. So, which one is it?

One thing is for certain, it should not feel long. After all, you can have 40 slides and go through them faster than a 7-slide presentation filled with text. But, most likely, if anyone sees a 40-slide presentation their reaction will be of complete dread.  Boring your public even before you start is the worst idea, so try to keep it short and sweet as much as possible.

I suggest a 12-sections for an ideal Pitch Deck. This will allow you to give a complete overview of your business without being overwhelming. Ideally, each of these sections should have each one slide. However, this is not a rule written in stone. Maybe it is worth to expand a little more on a specific topic. The golden rule is to keep one idea per slide , even if that means making more slides. This way it will clearer for your audience, and it will be easier to keep their attention right where you want it.

On the opposite side, you don’t need to make a slide for every single one of these sections. Maybe some of these won’t apply to your business. Consider these sections more as a guideline of what you can use to show your company’s potential. Take, for example, the famous early Facebook Pitch Deck .

Early Facebook Pitch Deck from Ilya Friedman, CFA

As you can see, this Pitch Deck has no “Problem” or “Solution” sections. This is because Facebook wasn’t tackling any existing problems, but creating a new necessity. Focusing on a non-existing problem would have been useless to justify its importance. Instead, what they do is focus on what it does have: market validation. They expend several slides going through media data that shows how incredibly popular they are and their users’ demographics.

1- Introduction

Your introduction should be able to catch your audience’s attention from the get-go. Look at the Facebook Pitch Deck. Their introduction is just a quote. But it is a quote that presents them as a revolutionary idea that is changing the way people interact. This is what you should look for an introduction. A short way to present your business in a forward way, while also leaving your public wanting more. Storytelling can be a great tool for this.

Not every Pitch Deck includes a Team slide, but it can be extremely useful. Presenting the people making the decisions and showcasing their previous achievements can make investors more at ease. If you have members in your team that add a plus on how execution will be managed in your business, it can certainly be a good idea to dedicate a slide to it. Of course, it is up to you to decide if it’s useful or not. You can even change where exactly the slide should go, depending on which topic you feel it connects better.

This is a vital slide in (almost) any Pitch Deck Presentation. As Forbes mentions, it is more likely for an investor to bet on you if he can relate to the problem you are putting on the table. Or, in any case, if you can explain it well enough so he can understand its importance. The more inescapable a problem is, the more likely a solution for it will have a big demand.

4- Solution

This slide needs to be as concise and clear as possible. It should answer directly to the problem. Try to avoid offering different solutions. Even if you have a multi-faceted project, simplifying the solution you’re offering will make you look more focused and more trustworthy. Afterward, in the product description or the business model, you can elaborate on what else makes your product or services so special, but here, try to keep it as straightforward as possible.

There is also the possibility to join the problem and the solution in just one slide. You can see that in some of the templates below. This can be useful to show the direct relationship between the two of them. You can always do that, just remember that the priority is to be as clear as possible.

5- Product/Service

Here you can show your product in action. Show how it implements your solution and its effectiveness. The Facebook Pitch Deck is a great example of that. Even if there is no solution in this presentation, it makes an awesome job of portraying its product uniqueness. From its users’ profile to the networking value it offers, it gives the public a short but complete overview of what the product is about.

6- Traction and Market

This slide should also be straight to the point and data-based. There is nothing speaks better of growth and traction than a data-based graph. Slides such as this one are great to show everything you need with very few words. This is the moment to show your business is already successful, and that, with enough resources, it can become even bigger.

You should have done a good in-depth research on your target market before your Pitch Deck presentation.  Your market can determine your potential exit with investors. The market’s size, its willingness to expend their money can be a key factor when deciding where to invest. Showing statistics and customer feedback can be very useful to show how successful your product already is. Just check out the Facebook Pitch Deck. Many of its slides are focused on showing their popularity and reach. This is, after all, what attracts investors.

7- Business Model

This slide is not a requirement, but if done well, it can be a huge plus in your presentation. Show your audience how you are planning to make money. Proving that you have a concrete idea of how your whole business will operate will give you a great image in front of investors and clients. For this, slides with graphs such as funnels can be a great option to display how you plan your business to work.

8- Financial Forecasting

This section is where you show your projections to where you see your business going in the future. For example, you can present the expected growth in 3 or 5 years. Sometimes this section can be directly related to the investment section and how would you invest the money to make your company grow.  As always, this depends on your own presentation and the order you want to give it. Just remember that having a realistic, transparent approach to what to expect in the future can really make a difference for your audience.

9- Competition

Even if your idea is great, it is highly unlikely that you are the very first person who came up with something like that. In most cases, you’ll have to deal with some competitors offering similar products or services to the same target market. It is important that you have a deep understanding of your business and its differential value. Only then you can really show investors what makes your business unique and why they should be on you instead of any of the others. Yo need to know where you are standing on compared to your competitors and diagrams are a great way to showcase that. SWOT analyses are also a great way to convey both yours and your competition’s strengths and weaknesses.

10- Desired Investment

Even if everything else is great, your Pitch Deck won’t be really successful until you actually get the fundraising you need. And to get it, you have to eventually ask for it. Presenting a plan of what you expect to do with it and how it will be used to grow the business will show your audience how grounded the management is.

11- Closure/Contact

Finally, you should invest some time in making a good closure for your presentation. In Facebook’s Pitch Deck, is another great quote, that makes the presentation end at a high note. You should certainly aim for that. But even if it’s not possible, you should at least have a slide dedicated to contact information. After hearing your presentation, your audience should be completely clear on how to invest and what would be the next steps. At the bare minimum, they should know how to contact you again. After all, the whole purpose of the Pitch Deck is to build relationships with potential investors.

The 4 Best Pitch Deck Templates Online

Here you can download for free some of our best Pitch Deck Templates. Some are long, up to 24 slides. Others are sample slides that you can add in even if you are already halfway through your presentation. As always, all of these are easy to edit, so you can pick which fits better with what you’re trying to convey.  These templates will give you that little extra that will take your presentation to the next step.

If you need any help editing these templates, you can always check our Ultimate PowerPoint Template Guide .

Start-up Pitch Deck PowerPoint Template

As its title says, this template is ideal for start-ups. You will find anything you’ll ever need for your Pitch presentation in this 19-slide pack. It has slides for showcasing your product, from the ideation process, to the prototype, all the way to the finance planning stages. This template has all kinds of diagrams that will help you make a consistent case to get your investors’ attention. It starts with an overview slide that will allow your audience to know exactly where they are standing on each part of the presentation. Or, you can also use the overview slide as a closing summary. As always, your imagination is the limit of what you can do with these templates.

This pack includes Venn diagrams to show innovation and start-up ecosystems, maps in case you’re aiming for a worldwide plan, pyramid visuals, and much more. It also includes a target audience slide that you can use to showcase your market analysis and several charts.

You can also find this template’s version for Google Slides here.

Copywriter Pitch Deck PowerPoint Template

This template is ideal for those looking to get their services as a copywriter in the spotlight. It will help you showcase your strengths and abilities as a professional, while also exposing the different types of services you offer. While this is a pack focused on copywriting it can also be edited and used for any kind of service you offer. Slides for topics such as your portfolio and your working process will be useful even if copywriting isn’t exactly what you do.

For those that do copywrite, the slide of the content writing cycle is amazing. It will allow you to show your audience in a really thorough way what is exactly what you do and how you do it. This will help your potential clients to understand your work better. But it is also a great way to showcase where you think your value is and what differentiates you from other professionals.

This template also includes slides ideal to show the Competition section of your Pitch Deck presentation. It has charts and graphs to showcase the differences between you and others. It also helps you connect pricing to the value of the services you offer.

For this one there is also a Google Slides version you can download here.

Playful Pitch Deck PowerPoint Template

This 10 slide Pitch Deck template will give you the tools to make a straight-to-the-point presentation, but without losing your playful side. It has great tools that will make you able to show every part of your business and get your point across. This presentation template is data-based, so you’ll find graphs and diagrams that could be useful to convince potential investors.

This slide, for example, is great for showing your business growth. Investors are more likely to bet on a business with good and stable growth. This slide could help you not only show off your financial milestones, but also your growth expectations and financial forecasting.

The playful visuals of this pack will certainly stay in your audience’s minds for a while. Take this puzzle slide, for example. It is great to connect the problems you have identified with the solution your business brings forward. It will make a memorable way to represent your solution and make sure it stands out from others.

We also have a Google Slides Template for this design.

Ultimate Product Hunt Pitch Deck PowerPoint Template

This megapack of 24 slides has a little bit of everything. Circle graphs? You got it. Process diagram? You got it. Bar graphs? That too. You can pick from the amazing assortment of types of slides on this pack, and use those that will showcase your business better. With this template, it is up to you to show the best and to cause a great impression on your audience.

With slides such as this, you will be able to convey what you think will give a better idea of what your business really is about. For example, this great SWOT analysis template. By showing you know you are aware of both your strengths and weaknesses, you’ll show potential investors or clients that aware of your surroundings and your own shortcomings.

This Pitch Deck pack comes with over a dozen slides of different graphs, diagrams, and visual aids. It has maps if you want to show your worldwide reach, it has different types of pyramid graphs, process diagrams, and more. It really has everything you could need for an outstanding Pitch Deck presentation.

Independent slides

These templates, while they are not enough on their own to make a complete presentation, they can be a great complement for others. All of these bring different things to the table you can take advantage of and make a better-rounded Pitch Deck.

Pitch Deck Presentation Templates

This template pack has 3 incredible slides that would fit perfectly into any Pitch Deck. First, its vision and mission slide will allow you to give your audience a more in-depth look at what your business is really about. It also has a great geometrical process diagram. And finally, it has a roadmap slide, that will allow you to showcase the steps to be taken to achieve a specific goal. All these slides have beautiful bright colors that will assure that your audience’s attention remains exactly where you want it: In your presentation.

Investor Relations Presentation Template

Even if this pack is not directly a Pitch Deck template, its slides can be extremely useful as part of one. Its slides are great to convey what kind of investment would you be interested in, and what they would get from the partnership. It has an Investing Strategy Slide that is useful for the “Desired Investment” section of your Pitch Deck. If your audiences are aware of what their resources could be used for and the impact they could have, they will be more likely to consider making an investment.

This template also includes a Company Strategy slide, which is great to show the overall workings inside your enterprise. This template is great for showing your business model and introducing your audience to your goals and objectives.

Pitch Deck 3

This is another 3-slide pack with great visual aids that would fit amazingly into any Pitch Deck. It has an introduction slide that could be used to present your company or your product. But it also has a really eye-catching business model slide. This one is a vital part of your Pitch Deck since it will allow your audience to understand how your business works and make them feel more confident in investing. It also includes a Problem-Solution slide. This will allow you to present the relationship between the two points, rather than presenting each by their own side.

Pitch Deck PowerPoint Template

Here you can find some more amazing independent slides, ready to be used in a Pitch Deck. You can use the Start-up Project Timeline to show the steps required to complete a specific task or goal. The introduction slide is great to give a general overview of your business or your product. It includes several icons, so you can showcase different aspects of your company. Finally, this template pack also has a Market Slide. A slide like this one is vital in any Pitch Deck, since being able to prove your knowledge of your market is a big step for being trusted by investors.

Creative Pitch Deck PowerPoint Template

Finally, you can use this creative Pitch Deck Slides pack to complement any presentation you want, whether it’s one of the above or one completely of your own. It has a market segmentation slide, great to introduce your segment to your traction/market section. There are many different aspects that can be part of your differential value. One thing that can distinguish yourself from other competitors can be the way you present yourself to your potential customers. That is why a slide for your Marketing Strategy can be so important.

Making Your Own Pitch Deck

So, which one should you use? Sadly, there is no easy answer to this question. How long your presentation should be, and what slides you should use for your Pitch Deck depends entirely on you. It depends on what you believe are your strengths, what do you think your differential value is, and so on. It depends on what numbers you have that could be eye-catching for potential investors.

Good thing is, there is no wrong answer either. Think carefully about what you want your audience to get out of it, and what specific information will convey this idea the best. Do you think one of the best things your business has is its stability? Then showing a graph of steady growth might be a good idea. Or maybe the best aspect is that there is a huge market to tap on. Then making an extra effort in the market slide is a must. Really, really knowing your business is the only way to make a truly great Pitch Deck presentation.

And, as always, remember that the slides are just a tool. There is a limit on how much a good presentation design can do when the speaker is not at their best. The delivery is a vital part of every presentation, and even more in this kind of presentations. A Pitch Deck should be highly persuasive. Whether it is to an investor, a client, or a partner, the challenge is to convince them of the potential of your business. To make them see not only what the company is but what it can become (with their help). This is why the speaker should be someone who believes in the product and is passionate about it.

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How to create a successful pitch presentation

Get your team on prezi – watch this on demand video.

Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch presentation is and how you can create one with the help of Prezi. 

What is a pitch presentation? 

To get a better understanding of what a pitch presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

The evolution of pitch presentations: a look back and ahead

Ever wondered how pitch presentations became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea. But as technology advanced, so did the expectations. Now, we see pitch presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch presentation could be just what you need.

People who might also benefit from pitch presentations 

Pitch presentations are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

• Business executives: Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
• Sales and marketing professionals: To pitch products or services to potential clients or partners, highlighting their unique selling points.
• Non-profit organizations: For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
• Researchers and academics: To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
• Inventors and innovators: To attract investors, partners, or attention to their new inventions or innovations. 
• Freelancers and consultants: To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch presentations, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What a pitch deck should look like 

A successful pitch deck should have a clean, uncluttered design . This way your audience can take in the information without being distracted by over complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch presentation should flow logically , so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch presentation will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch presentation shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional, and inconsistency screams amateur. 

Things to consider when preparing to create your pitch presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well. 

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity. 

Data and validation

Do your research when preparing to make your pitch presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility. 

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team. 

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them. 

Practice your pitch so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer. 

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch presentation you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch: 

Body language

• Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
• Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
•  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

• Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
• Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
• Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

• Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
• Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
• Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
• Duration: Stick to the allotted time for your pitch presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
• Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

• Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
• Visualization: Envision a successful pitch presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
• Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
• Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

• Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
• Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch presentation

If you’re aiming to create a pitch presentation that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch presentations are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch. 

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck presentation can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi is keeping up with the AI revolution by bringing you a set of AI presentation tools: AI text editing and layout features. These features give you text and layout suggestions, so you don’t need to stress about finding the right words or structure. It can adjust to your writing style, keeping your pitch personal to you but with added clarity and relevance. Discover more about Prezi AI features here .

Successful business pitch presentation examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of facebook.com, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Final thoughts on pitch deck presentations

To wrap up, pitch decks are more than just presentations; they’re your chance to make an impact. They’re vital for anyone looking to get their idea off the ground, especially in the startup world. So when you’re putting one together, keep it straightforward, focus on your key points, and make sure it reflects what you and your business are all about. A well-crafted pitch presentation can open doors, attract investment, and set the stage for your future success. Remember, simplicity and clarity are your best tools. Good luck, and here’s to making your ideas shine!

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A Complete Pitch Presentation Guide (with Examples)

A pitch presentation is essential for any startup seeking funding. Typically composed of 10-20 slides, a pitch deck is a succinct business presentation highlighting your company's most important aspects, such as the business model, traction, and roadmap. Whether used for meetings with potential investors or demo day presentations, a well-constructed pitch deck often determines the success of your funding efforts.

Essential Pitch Presentation Structure

The point of a pitch presentation is for it to be more streamlined an easier to consume than other, more formal documents, such as a business plan or a marketing plan. Although the number of slides and the amount of information can vary depending on the situation, the fundamental structure of a pitch deck remains constant. It includes six main sections: the introduction, the status quo, the product, the market, the why us, and the ask.

A pitch deck should accomplish three main goals:

• Narrate your company’s story.
• Persuade potential investors of its profitability.
• Achieve this within 4 minutes.

This mirrors the three-act structure of storytelling: capturing the audience’s attention, building excitement about the business opportunity, and concluding with a compelling argument for investment. The typical pitch deck format recommended by Slidebean includes the Status Quo, Solution, Market, and Why Us sections. This format turns your pitch into an engaging narrative, emphasizing your product and company, and concluding with a powerful appeal to potential investors.

Our team has guided numerous startups in creating and designing their pitch presentations using this approach.

Determining Content Based on Company Stage

Choosing the right slides depends on your company's development stage, the amount you intend to raise, and your target investors. Key slides include:

Introduction Section

• Cover: Provide a brief, clear description of your company in 5-7 words. It should be straightforward and self-explanatory.
• Traction Teaser: Highlight significant achievements early to captivate your audience.

Status Quo Section

• Problem/Business Opportunity: Present the global problem your company addresses. If your description makes investors have an "aha" moment, you've succeeded.
• Solution: Introduce your the innovative solution that your business idea represents without getting into technical details or features.

Product Section

• How It Works: Display the uniqueness of your product through a short demo video, diagrams, or screenshots.
• Features: Emphasize the benefits to the user rather than listing features.
• Product Details: Include technical infrastructure if it is a key differentiator. Demonstrate the product in person if possible.
• Market Validation: Provide evidence to support the product and business idea's potential adoption.
• Target Audience: Show that you understand your target market and how your product meets their needs.
• Business Model: Clearly explain your business model and revenue generation method.
• Roadmap: Outline major milestones in product development and future plans to seize your market opportunity.

Market Section

• Go-to-Market Strategy: Focus on 2-3 specific channels in your marketing plan that you are currently using and will continue to use to grow your customer base.
• Market Size/TAM: Calculate your Total Addressable Market (TAM) by estimating the potential revenue from all target customers.

Why Us Section

• Competitors: Identify key competitors and explain why your solution is superior.
• Team: Highlight the skills and experience of your core team members.
• Secret Sauce: Discuss unique elements that give your company a competitive edge.

The Ask Section

• Financial Projections: Provide 3-5 years of financial projections and key financial data.
• The Ask: Clearly state the amount of funding you seek and the next fundable milestone.

Pitching Tips

Creating an investor pitch deck can be daunting. From estimating market size to defining go-to-market strategies and financials, it’s a complex process. However, developing a pitch deck helps you address many strategic business decisions. Think of your pitch deck as a narrative with a clear structure: introduction, development, and climax.

Our team of seasoned consultants specializes in crafting compelling stories and narratives. We collaborate with you to understand your business and create a pitch that showcases your unique value proposition. Whether you're seeking funds for a new startup or looking to expand an existing business, our pitch deck presentation consulting services can help you secure the necessary funding. Or, if you're looking for a more self-service approach, check out our library of hundreds of tried-and-true pitch deck templates based on actual successful pitch decks from the startup ecosystem.

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How to Make a Successful Business Pitch: 9 Tips From Experts

You’ve just had your lunch, and you’re about to get back to work. 

While making your post-lunch tea (or coffee), you can’t stop thinking about being your own boss. 

You wonder if it’s about time for you to turn your side hustle into a full-time business and become an entrepreneur. 

Or perhaps you want to propose the idea of a four-day workweek to your CEO. 

If you want to introduce investors and prospects to your business idea and convince them to take the plunge with you,  you need a strong and persuasive business pitch. 

How to create a persuasive business pitch according to experts 

The good news — it’s possible to craft a convincing and successful business pitch. 

Even better news: This Piktochart business pitch guide shows you how. 

Grab your drink of choice and take notes as we explore the different ways to pitch business ideas (from a sales-style elevator pitch to an innovative workplace pitch), as well as understand what makes a great business pitch. You’ll also get a glimpse into our business pitch templates, and learn expert advice from those who have pitched their way to success (and failure too). 

You can also watch the video below if you don’t have time to go over this guide. It’s also easier to follow along if you sign up for a free Piktochart account and edit the templates yourself (learning by doing).

What is a business pitch? 

A business pitch is a presentation of a business idea to a group of people who can help turn your idea into a reality.

You can pitch to: 

• Investors who can help fund your idea
• Potential customers who will pay for your product or service
• Advocates who will support your idea

In some cases, a business pitch doesn’t have to be all about presenting a new idea. You could be asking for more funding or continued support for an already established business venture. 

Whether through an investment, purchase, or advocacy, a business pitch becomes successful if you can convince people to believe in your idea or pique their interest and get them to learn more. 

Now that you understand what a business pitch is, let’s take a closer look at the different types of business pitches. 

Types of pitches in business

Your business pitch can be narrowed down to the following five types of presentations: 

1. Investor pitch

In this type of business pitch, you present a  persuasive presentation or pitch deck to a group of potential business partners and/or investors. 

Sign up for a free Piktochart account to get started on creating professional-looking pitch deck templates that you can edit in minutes.

An investor business pitch should typically last for 45 minutes . The best practice for this type of pitch is 20-30 minutes of presentation followed by discussion or a Q&A afterward.

Alternatively, business pitch competitions follow a different best practice. These presentations should last around five to 10 minutes and focus on pitching to investors.

Lastly, the most stringent type of business pitch is most commonly referred to as an ‘elevator pitch’, and should only last around 30-60 seconds.

Let’s dive in so you can learn how to make the perfect business pitch!

2. Sales pitch 

The goal of a sales pitch is to answer the question “What’s in it for me?” from the lens of the potential customer. 

The best and most effective salespeople can make a sales pitch in as short as one minute. Also known as the ‘ elevator pitch ‘, this type of business pitch should be able to be delivered in a single elevator ride (30-60 seconds on average). In this format, a short sales pitch should include four key components:

• Your unique product name and category
• The specific problem you are trying to solve
• The innovative solution you offer
• the unique selling point of benefit to your solution

3. Product pitch 

A product pitch is similar to a sales pitch, however, the spotlight should be on the product and/or solution itself. 

For example, a sales pitch for an email automation software will highlight one or two of its benefits. Meanwhile, a product pitch of the same automation software will focus more on its features, how it works, and how you can integrate the software into your existing setup. 

In a product pitch, you should aim to:

• Explain your product or offering clearly and concisely
• Identify and address the target audience and/or industry your product supports
• Specify the problem the aforementioned faces and how your solution can solve it
• Provide a realistic example of your solution in action
• Make sure to use accurate facts backed up by relevant and recent data

4. Job pitch 

If you’re applying for a job or internship and you’re wondering how you can stand out from the crowd (consisting of your peers and other qualified applicants), consider pitching yourself to a prospective employer. 

Applying the same logic used for a sales or product pitch deck; sell yourself!

A job pitch or personal summary pitch should be concise, personalized, and consistent. In a job pitch you should include:

• A brief introduction to you
• An explanation as to why you’re a great fit for the company and role
• Relevant experience and achievements
• Your goals and career aspirations

“It’s not about bragging or showing off — it’s about giving the other person evidence that you can actually do what you say you can do,” assures Starla Sampaco , TV news anchor at KCTS 9 and founder of Career Survival Guide .

5. Workplace pitching 

Do you have an idea or initiative that will help your colleagues and help boost the company’s profitability?  Pitch it internally within your workplace, to your team or boss! 

For example, you can pitch a  remote-first culture  or the four-day workweek to your HR, and/or the rest of the leadership team.

Another workplace pitch example? Maybe you might want to propose the creation of a new role in your team which can help advance your career and address a challenge in the organization at the same time. 

To do this, simply create a pitch deck including your main points, the benefits, and proposed next steps to turn your idea into a reality. Piktochart’s workplace pitch decks can help you get your point across through our workplace templates.

The structure of a successful business pitch 

If creating a business pitch sounds intimidating, the team at Piktochart has your back. 

You can address this worry by making sure that you have a business pitch structure that is sure to succeed, using our tips & templates. 

When you have a formulated pitch deck structure, template, and agenda, you’ll know exactly what you’re going to say next, taking the bulk of the stress out of presenting. Additionally, these best practice presentation structures make your business pitch more memorable to your audience and leave a lasting impression. Statistically, it turns out that people retain structured information up to  40 percent more accurately  than information presented in freeform. 

The WHAC Method

Whether you’re pitching to a group of potential investors or you’re selling real estate, use the WHAC method when structuring your perfect business pitch. 

The WHAC method is introduced in  The 3 Minute Rule   by Brandt Pividic, an award-winning film director and television producer. He wrote the book to detail his experience and tips as he made hundreds of pitches in Hollywood. 

This well-known WHAC method stands for: 

What is it and what do you offer? 

You start your business pitch by answering the questions: what is it, and what do you offer? This information is often found in the executive summary of business plan templates .

At this point, you share your business plan and quickly outline the problem and solution you offer. For example, let’s say that you want to pitch the idea of having a UX researcher on your product team. 

You list down existing problems and challenges that your team and/or organization are currently experiencing without a dedicated UX researcher. Afterward, you propose your solution — hiring someone who can step in and do user research. 

How does it work? 

Next, explain your proposal. Provide a quick summary of the benefits of your solution. In our example, share how the UX researcher will help the product team accomplish its objectives.

It can be tricky explaining how your business idea works. Figuring out how to deliver this information in an entertaining and simple manner can turn potential investors into partners, as we’ve seen from some of the best startup pitch decks .

Since you don’t have much time and attention spans are short, the key is to boil down how your idea works into a few key points. Explain how it works from a high-level overview and weave this in as part of your compelling story.

Are you sure? 

Once you have provided the solution, the people listening to your elevator pitch are likely saying to themselves, “will it really work?”

This is the point where you have to provide solid proof in your pitch. You can use testimonials, a short case study, or statistics.

You should also mention financial projections in order to leave a positive impression. If your manager or potential investors will provide funding for your idea, they’ll want to know what the ROI is.

Can you do it? 

The final part of your pitch should answer this question.

Now that your audience has heard you talk about the problem, solution, and proof that it works, you need to show them how you’re going to implement the solution. Think of this point as the “actionable” part of your pitch. You can even provide steps to break down how this can be achieved in a certain timeframe.

“Show how you have thought about how to turn your idea into a commercial outcome or true partnership. This is really an opportunity to start or continue building trust and showing that you care about creating real value for the people in the room is the best way to put you on the right foot,” shares Michael Rosenbaum , CEO of Spacer ,  one of the biggest parking marketplaces in the U.S. 

Like any good sales pitch, you need to show how achievable the results are. At this particular stage, you need to tie in any additional information to show what resources or specific and unique skills are required to make it happen.

Being transparent about what’s required can build trust with potential investors.

How to persuade your audience with your business pitch 

Now that you know the best practice structure of a successful business pitch, take note of the following tips to help make your business pitch more interesting, relatable, and most of all, convince your audience to say “yes”. 

1. Understand what your audience wants from you 

It’s standard advice across all facets of industry to “know your audience”.  

However, if you’d like to become better at your business pitches, go the extra mile by understanding what your audience wants from you. 

There’s a  difference between understanding and knowing  your audience. Instead of just  knowing  where your client comes from, try to  understand  their pain points, goals, and motivation. 

How do you do this? 

Talk to them in advance, read about the things they publish online (tweets, blog posts), and understand what excites them. By doing so, you’ll be able to tailor your business pitch to their needs, wants, and preferences. 

For example, if you’re pitching to potential clients and investors who are eco-conscious at the same time, it makes sense to highlight how your idea can positively impact the environment. 

Stephen Keighery , CEO of Home Buyer Louisiana and Founder of Bald Eagle Investments USA, shares this tip when it comes to customizing your pitch to your audience: 

“Learn ahead and research about the company or the client you’ll be pitching to, just be sure that every information you obtain is for public knowledge. You can also observe their behavior and their words during the transaction; and perhaps while pitching, use the jargon they use to establish connection and a favorable impression to them.”

2. Have your elevator pitch ready 

Imagine this. You just bumped into Mark Cuban of Shark Tank at the airport lounge, and you can’t believe that you’re sitting next to him! He looks at you and asks you about yourself and what you do. 

This is when you need your elevator pitch handy! 

The Asana team recommends the following  elements of a good elevator pitch : 

• Introduction
• Value proposition
• CTA (call to action)

You don’t have to follow the exact formula. You can mix it up based on the situation, your personality, and the audience you’re pitching to. 

It’s also worth noting that you might not immediately notice the benefit of your elevator pitch.  Think of it as an opportunity for you to make a great first impression. 

3. Use visual aids

If you have the chance to present beyond the elevator pitch, you should never pitch with a presentation that’s filled with texts, numbers, or endless rows of data. 

As humans, our  brains are hardwired to love visuals   — from photographs to infographics to icons. 

When pitching an idea, product, or service, get your audience’s attention (and support!) by telling a story visually and adding a bit of creativity to your PowerPoint slides. 

Images trigger empathy  which in turn can make your audience understand your pitch better. 

The more they understand your idea, the greater the likelihood of angel investors, venture capitalists, and potential customers supporting or advocating for you. 

Another added benefit is that  visuals can elicit emotions  and emotions play an important role in decision-making.

Consider incorporating business infographics to present complex data or processes in an easily digestible format.

Watch these 10 legendary pitch decks for visual inspiration.

4. Explain your business model clearly

When pitching to investors, imagine them asking, “what’s in it for me?”. 

After learning about how your idea can help solve a problem, they’re interested in how you’re going to advertise to your target market and generate revenue consistently. 

Johannes Larsson , CEO of  Financer.com  explains that being able to articulate their business model was what made them successful in getting business partners on board. 

“We were relatively unknown in the industry, so it took us quite a few tries before we signed our first deal. After that, however, things became much easier — not just because we were building up a name for ourselves but also because we improved our approach. We learned that being able to clearly explain our business model was the key to earning potential partners’ trust. Once we mastered that, we focused on providing proof of fruitful partnerships. It was obvious that this information was what our affiliates cared about, so we made sure to gather evidence of our success and present it in every pitch.”

5. Weave your passion or story with your pitch

Your business pitch doesn’t have to sound like you’re reading it straight from a script that someone else wrote for you. 

When appropriate, add a bit of your personal touch.  In short, humanize your pitch and slide deck. 

It will not only improve your relatability factor but also make you feel less nervous. After all, you’re talking about something that you’re passionate about. 

Take it from Debbie Chew, an SEO Specialist at  Dialpad .

“As part of my hiring process, I had to pitch a marketing campaign idea. I started brainstorming a list of potential ideas and their projected impact to decide which one to go with. While doing this, one idea kept coming back to me, and I realized I was most passionate about pitching a campaign related to video meetings. People now spend so much of their time in video meetings, but how much time? And how can we have better meetings? So I built my pitch around this concept and really enjoyed pitching my idea (which also helped me feel less nervous),” shares Chew.  If you can share a personal story or something you’re passionate about in your pitch — while also tying it back to your audience — they won’t forget it. And yes, I got the job!” 

6. Put the spotlight on benefits

Once you have your audience’s attention, circle back to how your product or service will address customer needs and benefit business partners. 

For  Carsten Schaefer  of  Trust.io , it boils down to being able to share the benefits of your product or service from the get-go. 

“When I first had to get funding for my product, I had to deliver a sales pitch in front of a board of investors. It didn’t succeed, and I learned a lot from it. “Investors want cold, hard facts and the benefits to the end-user. In the end, they want to see if it makes money for them or not. I’m glad I failed because I learned that for an effective sales pitch, you really need to put yourself in the shoes of someone thinking about profit and pure common sense from a business perspective.

7. Highlight why you’re different from the competition

Your business pitch is also an opportunity for you to explain what sets you apart from other businesses or organizations, and essentially explain your unique selling point. What makes your idea different? Why is your business model unique? 

It also helps to address relevant competition head-on in your pitch. For  Brogan Renshaw  of Firewire Digital, this tactic shows clients and investors that you’re an expert on what you are talking about, giving them confidence in your offering.

“I notice that this is a part of my business pitches that completely wins the client over because it answers their questions and concerns on the market position of competitors,” says Renshaw. 

8. Share the story behind your team

Investors and business partners are also curious about the people, employees, as well as the team behind your idea. When creating this presentation slide in your pitch deck, don’t forget to include information highlighting your team and each team member’s relevant skills. 

“Investors want to know whether the founders have worked together before, if your startup’s early hires have complementary skill sets, and whether you’ll be flexible, open-minded, and willing to embrace different perspectives, “  writes  Lauren Landry ,  associate director of marketing and communications for Harvard Business School Online.

9. Have an impressive one-pager

As its name implies, a one-pager is a one-page document outlining your business plan and mission. Think of it as a business brochure . With Piktochart’s online brochure maker , you can easily create one within minutes.

Imagine that an investor or client is too busy to listen to your pitch, you can simply email or hand out your one-pager; your entire business pitch in an easy-to-digest format.  

According to Greg Cullen , Sr. Account Executive at Dialpad, your one-pager should have these three components: 

• What is the business pain?
• How the solution you’re positioning can solve said business pain
• The value of the solution accompanied by the resulting positive impact by moving forward with the platform

“This one-pager condenses everything that is important succinctly into an easy-to-digest easy to digest format for everyone to read – and it ensures that all parties are on the same page. And most importantly, this can be used by the champion you’re working with to sell this internally, whether it’s to the CEO, procurement, etc. The better you make this one-pager, the better the result you’ll have,” recommends Cullen. 

Get funding, win clients, and gain support with Piktochart’s pitch deck creator 

While it may be nerve-wracking, particularly if it’s the first time that you’re creating a business pitch, use the expert tips above as your guideposts for a successful pitch. 

You’ll eventually find your very own unique style and approach to business pitching as you do it more frequently.

If you need help creating any type of business or personal pitch deck, create your pitch deck quickly with Piktochart’s pitch deck creator. The first step is to get your free Piktochart account .

Want additional insight on how to better prepare and deliver a business pitch that you’ll be presenting online? Go to our guide to stress-free, engaging Zoom presentations .

We’re rooting for you and your business!

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Build a Winning Pitch Deck: A Slide-by-Slide Guide with Examples

Masterclass, episode 5: learn what to include in your slides, and what not to include, with (many) examples to copy from.

Watch the video 👇

This post is part 5/12 of our Masterclass series. Subscribe to get access to the slides and updates for new episodes:

Episode Highlights:

Love it or hate it, the pitch deck has become an inseparable part of the fundraising process. If you want investors to hear and understand your startup’s story, you’ll need to do it with some compelling slides. In this Masterclass we cover general best practices and specific, slide-by-slide examples showing you how to implement them. By the end, you’ll know exactly how to create a deck that hits hard. 

What you’ll learn:

Using storytelling techniques in your pitch

The 4 questions your deck needs to answer

What to include in your slides, and what not to include

Examples to copy for each section of your presentation

Meet the expert:

Ori Luzia is a consultant and public speaking expert with vast experience working with accelerators, VC’s, and over 1000 startups in different verticals. Ori works with entrepreneurs in Israel and abroad on all things storytelling and messaging, and has helped build hundreds of pitch deck presentations.

Why Does the Deck Matter? Can You Do Without It?

It’s easy to forget that PowerPoints and slide decks are a relatively new phenomenon. Human beings have been telling stories long before these tools came into existence. As a founder, your ability to tell a compelling story shouldn't depend on the slides. You should be able to own the narrative and pitch your startup's story in any situation, with or without visual aides. You should literally be able to give your ‘elevator pitch’ in an elevator.

“The deck isn't the story; the deck helps you tell the story.” — Ori Luzia

That being said, pitch decks have become a staple that VCs expect to see. A good deck will rarely be the factor that makes or breaks the investment decision, but it can help you get your message across and stand out from hundreds of other entrepreneurs the same VC is meeting with.

Your Pitch Deck Needs to Answer Four Questions

As you build your pitch deck, you should keep these four key questions top of mind – your slides will need to address them:

What is the market need you identified?

Which product did you develop to address that need?

How fast are you growing, and do you expect to maintain that growth rate?

Why are you the best team for the job?

This doesn't mean you have to include a specific slide dedicated to each question. Think of these as the story threads that should be woven throughout your pitch. By the end, they should be answered in a clear and satisfying manner.

Three Versions, Three Purposes: Tailoring Your Slides for the Setting

Every entrepreneur should have three versions of their pitch deck, based on where it will be used. Managing three different versions of your deck is a hassle, but it’s worth it in order to ensure you make the right impression and set yourself up for success.

Demo-day or conference

While traditional demo days are less common nowadays, conferences are a great opportunity to showcase your startup. Here you’ll need to tell the entire story in 5-10 minutes. The deck needs to be concise, snappy, and get straight to the point. You're going to be on the stage talking — the slides should complement your talk, rather than distract from it. You might need to adjust design elements like color, contrast, visuals, and font sizes for presentation in front of a large audience.

Deck sent over email

This is typically the first interaction an investor has with your company. The deck needs to be digestible within 2-5 minutes. It should be able to stand on its own since you won’t be there to talk over it. However, it’s still just a teaser for the full presentation that will happen in the meeting, so you don’t want to give everything away. 

Ori notes that it’s a good idea to pay attention to details here:

“The deck you send over email is both your business card and the first impression investors have of you. Things like typos or bad design are like walking into the first meeting with a mustard stain on your shirt.”

Deck for the pitch meeting

Similar to the demo day presentation, but less flashy and more to the point. Here you have slightly more room to talk about the specifics of your technology, your team, and all the rest. In this case you’ll be speaking over the slides again, so you’ll want to reduce distracting elements. The slides shouldn’t compete with you for the investor’s attention. This version can be more flexible, allowing for optional slides and appendices that you can skip or expand on based on the dynamic in the room.

Battle-Tested Principles for Creating Impactful Slides

Minimalism: You are the star of the show, not your slides. Keep details to the bare minimum needed to get your message across. Cluttered slides create visual noise which burns through your audience’s limited reserves of attention. If you see people squinting or leaning in, it's a sign your slide could beoverly complex.

Continuity and support for the narrative: Each slide, and the deck as a whole, should form a cohesive unit. "Frankenstein" slides — where disjointed image or text elements are grafted one on top of the other — stand out in a bad way. Your story should be consistent in both narrative and design.

Internal logic: Each element of your presentation should have a reason for being there and the entire thing should have a logical progression. Pay attention to the order your slides appear in. If things don’t make sense or are referenced before being explained, this could create confusion that interrupts your flow.

”Your slides should follow the principle of Checkov’s gun: every element you include should be necessary, and unnecessary elements should be removed.”

Simple = effective: Aim for slides that can be understood in 3-5 seconds. Avoid flashy transitions and special effects that distract from your message. Choose clear and concise over cool and sophisticated.

Getting Down to Business: What to Include in Your Pitch Deck, with Examples

Most pitch decks will follow a similar flow, which you should not deviate too far from. (Differentiation should come from the content, not the structure of your presentation.) 

You should keep the presentation to 8-12 slides and include any other pertinent information in appendices.  

Tip : Titles are important real-estate and get more attention than other elements. You can use them to say something more than just signposting where the reader is. E.g., instead of titling your slide The Market Opportunity , you could opt for The Opportunity: A Fast-Growing and Untapped Market .

The Intro Slide

The intro slide is often treated as an afterthought, but it’s actually very important because it frames the conversation.

What to include:

Your startup's logo

A one-liner describing what you do

For conferences: Details of the CEO or presenter

The goal is to create a connection with your brand (logos, colors) and your mission. The one-liner should be descriptive – this isn’t the place for a cryptic, three-word marketing slogan. This slide helps investors ‘place’ your startup in the right mental compartment and get a feel for whether your pitch is relevant to them.

The Problem and Business Opportunity

This chapter should take up 1-4 slides. It should describe the problem space you operate in and demonstrate that there is a broad and urgent need for a solution.

This is a slide that you must get right. If the investor isn’t convinced that there is a need - you have a problem. You don’t want to get into a debate about this.

Detail the need you've identified. Present evidence! Use research, customer feedback, and statistical data to show how big a problem this really is.

Describe the target audience for your solution.

Outline the gaps in existing solutions.

If it’s a niche that the investor may be less familiar with, you might want to also include more background information.

The Solution or Product

This should mirror everything you described in the problem slide(s) and offer a clear explanation of how your product or service addresses the identified need.

The bird’s-eye view of your solution.

Explain what your solution is, how it works, and the value it provides.

Include no more than 3-5 features and focus on the benefits and value of your product.

Use images to help convey your solution (including any hardware components). If you have a demo and are confident it will work, you can consider presenting it.

Don’t try to hide the reality of your product or confuse investors with aspirational features that you don’t really know how to develop. Your pitch should be transparent and accurate — both for investors to better understand your product, and to help you gain insights on ways to improve it.

Market Sizing

This slide describes the size of the market you’re operating in (investors want this to be a big number), and establishes the opportunity size for your startup in terms of TAM, SAM, and SOM. This topic is covered in great depth in our previous Masterclass: [link to Rotem Shacham’s episode]

Momentum / Traction

This section highlights your startup's success so far and how your solution has been positively received by the market.

Show the progress you've made: This could be signed contracts, pilots, or letters of intent (LOIs) — the specifics depend on the stage your company is at.

Provide external validation: named partnerships, customers, or industry recognition.

Share examples: customer testimonials, case studies, growth metrics. Think about the story the data is telling, not just the numbers themselves. (E.g., investors love to see a ‘hockey stick’ trajectory.)

‘Big logo’ customers or partners add credibility, trust, and prestige.

The Business Model

The main purpose here is not necessarily to show a very specific roadmap, but to demonstrate that you've given serious thought to the business side (not just the tech) and have a plan for generating revenue.

Explain potential revenue sources and strategies, even if you haven't finalized the exact approach yet.

Outline how you plan to make money: Is it through a cut from each sale, a subscription model, or something else? Avoid listing too many theoretical monetization strategies - this could signal a lack of focus or maturity.

Investors know that your business model will likely evolve over time. It's okay to admit there are aspects still being worked on or that you're mainly focusing on user engagement at the moment.

The Competitive Landscape

This is another important slide that shows investors how your startup positions itself in the market and what sets it apart from competitors.

There are two standard ways to present the competitive landscape:

Feature comparison: A table showing competitors and which features they offer versus your own solution (indicated by 'X' marks or checkmarks).

Axis-based: Plotting competitors along two specific axes that capture the essence of your competitive advantage (e.g., pricing vs. ease of use).

Investors want to see that you know who your key competitors are, and that you've selected meaningful axes or criteria that align with your value proposition and the problem you set out to solve.

Include a reasonable number of competitors, typically between 3-10. Listing too few competitors might seem unrealistic, and listing too many could be overwhelming and distracting.

Investors choose to invest in a team as much as they do in the idea. Show them why your team is worth betting on.

 Highlight what makes you the ideal team for this venture: relevant experience, past successes, or unique skills that add value to the company.

- Showcase entrepreneurial pedigree, previous collaboration successes, or a track record of executing in high-pressure situations.

- Use consistent, high-quality images to create a professional impression.

- Highlight only the most relevant skills or experience and avoid walls of text.

Fundraising

Tell investors how much funding you need and what you need it for.

How much money are you raising?

Why do you need this specific amount for?

What will you do with the funds?

Avoid using apologetic or belittling language ("we intend to..."). You want to create the sense that the train is leaving the station with or without these investors. Making confident statements (without coming across as arrogant), show investors you know where you’re going, and get them excited about joining your journey.

That a Wrap

That’s all for today! Remember to subscribe for access to the slides Ori presented in the video and high-res versions of the examples shown above. You can also listen catch the next episodes on Od Pocast .

Discussion about this post Ready for more? Unsupported browser This site was designed for modern browsers and tested with Internet Explorer version 10 and later. It may not look or work correctly on your browser. Presentations Pitch Decks How to Make Winning Pitch Decks in 2024 With PPT Templates (+Video) Bahasa Indonesia Do you need to use a pitch deck for your presentation?  If you're starting a company or business and need support from others, pitching a business idea in PowerPoint is commonly expected in meetings.  Pitch decks  have exploded in use alongside the startup boom in recent years. You'll most often find pitch decks from startups and small businesses seeking to gain support from investors. In this tutorial, I'm going to teach you to use pitch deck templates to rapidly build a winning pitch deck. You'll learn more about the right deck format for a pitch presentation PPT and use a pre-built theme to speed up the process. We'll start by answering the question: what is a pitch deck? Guide to Making Great Presentations ( Free eBook Download ) Before you read on, grab our free eBook:   The Complete Guide to Making Great Presentations . It'll help you master the presentation process, from: initial idea, through to writing, design, and delivering with impact. Now, let's look at how to make winning pitch decks: What Is a Pitch Deck? The term "pitch deck" can mean a variety of things. Most often, the idea is that the pitch will lead to investment in your company in exchange for a piece of it. But, that's not the only time that you can use the pitch deck format. In general, think of a pitch deck as inspiring action for your business. You could be pitching for new business, investment in your company, or even new employees to come on board. The point is that you share the vision you've got for what you do with the audience and inspire them to join you.  Learn more about presentation pitch PPTs and slide decks:  How to Structure Your Pitch Deck (Make it Awesome) Sequence and structure matter. Tell the punchline for a joke at the beginning of the tale, and you're bound to lose your audience's attention. The same is true for a pitch deck. If you show data too soon, your audience might not understand the "why" for your new concept. Learning how to make a pitch presentation is easier when you spend time on the presentation's structure. Here's a tried-and-true structure to remember as you learn how to make a pitch presentation PowerPoint: Grab your audience's attention . It's not always easy, but you've got to find a way to establish attention and excitement. Tell the story of an existing customer and the problem you solved, for example. This sets the tone for all future points. Describe the problem . What problem does your company solve? Pitching PowerPoint presentations are all about showing that you've found a problem that needs your help. Explain the market . How widespread is the problem you seek to solve? Investors need to understand the "total addressable market," or the potential number of customers you might seek to serve. Describe the solution . Whether it's an app, storefront, or new product, the bulk of your presentation should focus on your solution. That helps investors imagine throwing support at your company and being a part of the growth story. Make an ask . Whether that's funding or a recruiting pitch for new teammates, most pitch presentations result in asking for the support you need to grow. Each of these key steps might include multiple slides to drive the point home. But it's crucial to follow these principles so that your pitch doesn't wander through multiple ideas and steps.  5 Visual Design Tips (For Better Pitch Decks) Building your next business pitch PowerPoint doesn't have to be so daunting! With a few key tips, you can remove the anxiety from designing slides and refocus your energy on the pitch deck's content. Cut down on the design work and get prepared for your big pitch. Let's look at five of my favorite tips that'll help you build great-looking pitch decks in less time than ever before: 1. Outsource the Design Work If there's only one tip you remember from this article, make it this one: use a business pitch template to skip far ahead in the design process. There's nothing wrong with turning over the design work to others. Using a pre-built business pitch PowerPoint template doesn't exclude you from adding customization and design elements that bring your idea to life. The round-up below has options (free and premium) to take great pitch decks and make them your own: 2. Use Infographics to Illustrate Key Processes  An infographic is a visual that helps you show off processes or key data. It breaks from traditional charts like line graphs or bar charts with more custom visuals that explain a concept. Take, for example, the slide below. You could just as easily show market sizes with bullets on a slide. But with these overlapping circles, you have room to explain the size of a market in an intuitive format. Use an infographic to explain the steps in your business or how the parts of your company fit together. Check out infographic elements and chain them together to jazz up a presentation. 3. Add a SWOT Slide for Visual Strategies One of my favorite visuals for a pitch deck is a SWOT slide. This type of analysis includes highlighting your  s trengths,  w eaknesses,  o pportunities, and  t hreats. Use pitching PowerPoint slides to show all four. When you're giving a pitch, you want the potential employer or investor to know that you've considered the challenges that lie ahead. It's also important that they know that you understand your strengths. That's why including a SWOT is a great visual for your next presentation. Learn how to build an excellent SWOT slide that you can include in your presentation in the tutorial below: 4. Fewer Elements Lead to More Attention I love PowerPoint as a tool to build exciting pitch decks. But the key to making them noticeable to an audience is to strip out the elements that aren't the focus of your slide. It feels like a bit of a shortcut but try removing any element on your slide that  isn't  crucial to understanding. Convert a few visuals to speaking points and ease the visual burden of your slide. Learning how to make a pitch deck sometimes means doing  less.  You don't have to explain all the details of every part of your business. Slim down your slides, focus on the big picture, and pitching in PowerPoint is easier. 5. Tell Stories with Data Here's another recommendation for pitch presentation PowerPoints. Use data to tell stories about your business. Big tables of data or statistics will quickly cause most audience members to glaze over! Luckily, many sets of data convert beautifully to charts. Taking numbers and statistics and putting them in a chart or graph will drive the message to your audience and create an understanding. If you want to know how to make a pitch presentation that wins support, remember the importance of data. Use the tutorial below to craft visual showcases of your data for your next pitch deck: 5 Pitch Decks (Example PPTs) in Action There are plenty of successful investor-ready pitch decks that have helped launch companies by making a strong impression. As you learn how to make a pitch presentation PowerPoint, follow great examples!  Let's see some of the top pitch decks (example PowerPoint PPT presentations) used by companies for a pivotal round of fundraising and investor support. These sample pitch deck PPTs show you the way to create one of your own: Known as AirBed&Breakfast at the time, this pitch deck is an early look at how Airbnb became one of the leading ways to book accommodations. Let's take a look at the Airbnb pitch deck : One thing I love about this deck is that the idea is summed up in one sentence on the opening slide: "Book rooms with locals, rather than hotels." The simplicity of this pitch deck sample PPT shows why minimalism wins. This deck does a great job sizing the opportunity that exists in the rental market by showing how many trips are booked. It also shows the competitive advantages that exist for Airbnb, illustrating why they're worth and investment. Mint is one of the most popular personal finance and budgeting tools, and it's easy to see that the vision was crafted early on in this pitch deck. Here's Mint's pitch deck : The strongest part of this deck is illustrating how Mint differs from other tools (slide 6.) Compared to other tools, Mint offered a unique feature set that no other single tool could offer. 3. Mixpanel You might not have heard of Mixpanel, but it's carved a cornerstone in the analytics race like few other companies. Let's examine the slide deck from Mixpanel : Not only does this pitch presentation PPT deck show past accomplishments, it also has a very clear goal for where the company is going. Investors can easily see how their capital will be deployed to grow Mixpanel.  Canvas (now called GoCanvas) really nails one of the key principles for creating a pitch presentation: showing the total market. This company's purpose is to help other companies transition to a paperless workplace. Here are the top slides that Canvas has used  in a pitch deck sample PPT to raise over $9 million. Everyone can relate to having too many printed documents. Investors are sure to salivate when they see the market size that exists for a company. Learning how to navigate search engine optimization (SEO) is a multi-billion opportunity. Truly, where a website ranks has a major impact on the success of a business. That's why SEOMoz has such a compelling business case . With the help of the slides you see below, they frame themselves as an authoritative voice. That helps build credibility in not only the market size but in this specific solution. See even more examples of startup pitch decks below: Now that we've look at some great pitch deck examples PPTs, it's time to walk through how to create your own.  How to Quickly Make Great Pitch Decks With PowerPoint PPT Templates (Video) Are you ready to start building pitch decks using PowerPoint? We've created a short video to help you get started: For even more detailed steps on how to make a pitch deck, review the written tutorial below. How to Build a Great Pitch Deck (Quickly) We're going to use the impressive Pitch Werk theme to build out a pitch deck. Grab this PPT presentation design as part of a subscription to Envato Elements. It gives you many professional slide designs that'll help you make your startup business pitch PowerPoint presentation deck fast! When you subscribe to Elements, you get access to over 400,000 creative assets as part of one low cost subscription. This includes over 750 different  PowerPoint templates  that you can use as a major head start over designing from scratch. Discover more great PowerPoint pitch deck template designs :  A pre-built theme offers many advantages. If you're a startup preparing for an upcoming pitch, it's likely that time is in short supply. Using a theme allows you to start with a basic template and swap in your own content. Using the startup PowerPoint template  Pitch Werk , we're going to build out a sample pitch presentation PPT deck for a fictitious business. Let's create a classic pitch deck style presentation to ask for funding from potential investors. We'll take existing slides and rework them for our own purposes. 1. Introduce the Team It's often said that investors don't invest in ideas, they invest in teams. Reviewing the credentials and accolades of your team will build confidence in your abilities. So put your best foot forward by using one of the team PowerPoint templates from Envato Elements. Many investors believe that if you put the right team around an idea, creative solutions will arise. It makes sense to start off by introducing the team that you've put together to work on your product. For this slide, I really like  slide 19.  Each one of these boxes could be used to list a team member and their role at the company. In my sample pitch deck, I decided to use the top boxes for employee photos and the bottom box to share more about them. In the screenshot below, check out how I simply removed the image placeholders and used those spaces for team descriptions. When you use a startup pitch PowerPoint presentation template like Pitch Werk, remember that you can customize each starter slide. It doesn't matter if there's no "Team" slide built in. Find something with the placeholder boxes you need and drop in your own content. Another  pitch deck template PowerPoint  slide choice: slide 30 has a more traditional approach to listing team members. 2. Describe the Problem That Exists Even the savviest investors don't know every market opportunity that may exist for a new business. Part of a well-constructed pitch deck consists of making the audience aware of the problem at hand. If you've got data and statistics about the size of the market that your business will be in, feel free to share those statistics. When companies are valued and opportunities are scoped, it helps investors to understand what size market that this potentially services. Slide 14 is a great choice for this purpose. With concentric (overlapping) circles, you can describe the various markets or niches for the problem at hand. Use the circles to describe the size of the market (potential revenue) that you may be able to garner. More important than describing the problem: shape it as an  opportunity.  Opportunities are how you create new businesses. When investors or potential advisers see that there's a legitimate need for what your company will offer, they'll be more inclined to get on board. Another slide choice: slide 15 is a similar "opportunity sizing" approach, but with a different presentation. 3. Offer a Solution So, you've set the stage for the problem that currently exists that your team is working on. By now, the potential investors should have an idea of both the problem that exists, and why it's a compelling area for a company to solve. Now, it's time to offer up a solution. For your idea to be a compelling business, you've got to find the intersection of opportunity and possible tools to bridge the opportunity. When you propose a solution, there are really two key parts that people need to see: How you're different . Solutions have been attempted for practically every problem, but that doesn't mean they worked. Why will your solution to the problem work if others have failed? Why you're the right team to do it . What makes your team different? If those teams have already failed at solving a problem, why is the team that you've assembled more fit to solve it than those in the past? Both points are key reasons when investors or potential employees are deciding to back your mission and vision. When it comes to slide design, we really could use many of the slides that are built into Pitch Werk. Let's use slide 85 for this purpose, since we're showing off an app that provides a solution. I'll simply drop in a preview image and update the points to match the goal. Another slide choice: slide 90 is a more minimalist choice for showcasing your product. 4. Offer the How If you're raising funds, investors are betting on your solution to a problem. If you've defined the problem and the solution, they're likely interested in the mechanics of how you'll accomplish the solution. In this slide, it's time to pull back the curtain a bit and share at least some of the upcoming plans for how you'll accomplish the goal. For slides like this, I recommend slide 24  in Pitch Werk as the best way to show the path that your company is taking. Each of the steps could describe a milestone that you've already accomplished. You could also use several of the points on the timeline to show potential future objectives you have. In my case, I'm going to show several key milestones in my product development. Each of these provides a clear vision of how the problem is solved through your product. Another slide choice: slide 25 is similar but a more minimalist choice to presenting a timeline. It's one of the quick slides to use from this  startup pitch deck template PPT . 5. Ask for Action Why give a pitch if you aren't asking for action from the attendees? At the end of the presentation, it's time to ask for what you need to succeed. Whether this is funding, advisory services, or a potential partner in the business, you need a slide that makes your intentions clear. Your audience can't possibly help you meet your goals if they don't know what they are. For this pitch presentation PPT deck, let's use  slide 10  as the starting point for our action slide. It's a simple and clean slide that includes placeholders for images as needed. You could use this slide and list the details of the status of your current fundraising round. In many pitch decks, this is ultimately the goal. Asking for funding in exchange for a share of the company. In most startup fundraising events, investors pool money to fund the company. So, it may help to show other investors that are already on board. If you're asking for advice or board members for your company, tweak the design accordingly. You could offer bulleted reasons of why your company is worth helping and what you offer in return. Another excellent slide choice: slide 57 has a circle chart. It's great if you want a more data-driven close to your pitch presentation PPT. In the example slide decks I shared earlier; you can see that there are plenty of other slides you can include a pitch deck. There's nothing stopping you from building in more detail, but these five slides are crucial to success. If Pitch Werk isn't your style, don't hesitate to spend time checking out some other PowerPoint templates on Envato Elements. There are a variety of startup business pitch PowerPoint styles and trending presentation designs that would work great for practically any purpose. 6. Learn More With Our Presentation eBook Find out more information about creating a presentation in our eBook on making great presentations . Grab this PDF Download now for FREE with your subscription to the Tuts+ Business Newsletter: It'll help you master the presentation process, from initial creative ideas, through to writing, design, and delivering with impact. Learn More About Making Great Pitch Decks & Using PowerPoint A successful pitch deck builds confidence and increases your chance of getting backed. Using the tips and themes I shared in this tutorial, follow the simple framework for creating a professional startup pitch deck in PowerPoint. Here are two more ways to learn more about creating pitch decks in PowerPoint: 1. Complete Course: How to Make a Winning Pitch Deck With Microsoft PowerPoint Recently, we launched a feature-length course that'll walk you through the process of building a winning pitch deck. This course has a complete case study that takes you through the process of creating a PowerPoint pitch deck. This course is included as a part of Envato Elements, the all-you-can-download subscription service for creatives. Use this service to grab a template for your pitch deck , then take the course for a single flat rate. Check out the How to Make a Winning Pitch Deck with Microsoft PowerPoint course below: 2. Learn More About PPT Presentations With Other Tuts+ Resources Want to learn more general tips for building a presentation? At Tuts+, we've been building up a library of PowerPoint tools that can help you conquer your fears of giving a presentation. One resource you should definitely check out is the Ultimate Guide to the Best PPT . It's a comprehensive roundup of the best PowerPoint content we have. For an even more tailored resource to learn how to make a pitch presentation PowerPoint, we have you covered. Check out  How to Make Great Pitch Decks (Startup Presentation Guide.) It's totally comprehensive. Also, check out the following tutorials to learn more about how to create a presentation that you'll feel confident about: Discover More Great PowerPoint Template Designs In this tutorial, we tackled how to make a pitch deck presentation in PowerPoint. It's a skill that every aspiring entrepreneur needs as they prepare to launch their company to success.  Luckily, there are many more pitch deck sample PPT templates on the horizon! Check out our articles that show you pitching PowerPoint skills below: Build a PowerPoint Pitch Deck Today With Templates As we wrap up this article, I hope you've found the confidence you need to launch your next venture. Packaging it together in a business pitch PowerPoint template is the way that you can find funding and support to get your idea off the ground. Remember, you can use a business pitch template to save hours of design work. Jump over to Envato Elements now to start building your pitch deck . You'll find that these templates have all the ideas and blueprints you need to succeed with your big pitch. Editorial Note: This post was originally published in January of 2018. It's been revised to make it current, accurate, and up to date by our staff. Also, we've added a short video from Andrew Childress to help you get started quickly. How to make a great presentation Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression. The secret structure of great talks The beauty of data visualization TED's secret to great public speaking How to speak so that people want to listen How great leaders inspire action SUGGESTED TOPICS The Magazine Newsletters Managing Yourself Managing Teams Work-life Balance The Big Idea Data & Visuals Case Selections HBR Learning Topic Feeds Account Settings Email Preferences What Makes a Great Pitch Michael Quinn It’s all about reading the room. A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to. The reason? The more senior your audience, the less you should rely on your deck and the more you should expect your pitch to be a conversation, showing your team’s authentic passion for the challenge or problem and their resilience for solving it creatively, together. Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case studies), and select your strongest presenter – possibly the leader of your team or company — to do all the talking. Right? Wrong. MQ Michael Quinn is the founder of Minor Nobles, the NYC-based consultancy offering workshops, webinars, rehearsals and 1:1 training to help teams and leaders update their behavior to win more pitches for new business and investment. He is also a faculty instructor for the Association of National Advertisers and host of the podcast, “Own The Room,” where top executives discuss their own experiences pitching and what they wish people would do more often, or avoid altogether, in pitches to them. Partner Center We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Manage Cookies Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not. Strictly Necessary Cookies These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided. Show cookie providers Google Login Functionality Cookies These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers. Performance Cookies These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users. Google Analytics Targeting Cookies These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet. Google Tag Manager Infographics Daily Infographics Popular Templates Accessibility Graphic Design Graphs and Charts Data Visualization Human Resources Beginner Guides Blog Business 10 Business Pitch Examples for Your Next Client Meeting 10 Business Pitch Examples for Your Next Client Meeting Written by: Letícia Fonseca Oct 30, 2023 We tell presenters that it’s okay to feel scared during your upcoming sales pitch because investors will always be a pressing and intimidating bunch. Great elevator pitches are similar to memorable stories. They intertwine visuals and narrative to keep the audience engaged. And it needs to be completed in the duration of an elevator ride. In this guide, we share 10 business pitch examples you’ll want to use in your next investor or client meeting. You don’t need design experience to create a business or sales pitch. Create an engaging presentation in just minutes with Venngage’s professionally designed pitch deck templates ! What is a business pitch? A business pitch is a concise and compelling presentation that is delivered to potential investors, clients or partners to communicate the value proposition of a business idea , product or service. The main goal of a business pitch is to persuade the audience to take a particular action, such as investing in the business, partnering with the company or purchasing the product or service. When creating a business pitch, always remember that a well-crafted business pitch should be clear, concise and tailored to the specific needs and interests of the target audience. It should effectively communicate the value proposition and potential of the business idea, leaving a lasting impression on the audience. To help smoothen the process for you, I’ve curated 10 business pitch deck examples you can use for your next client meeting. Keep scrolling to find out! 10 business pitch examples you can use: Choose a simple and short elevator pitch template, guy kawasaki elevator pitch examples for business, modern pitch deck example, effective startup elevator pitch examples. Business idea pitch deck Dark marketing pitch deck Classic airbnb pitch deck. Statement yellow elevator pitch example Short franchise elevator pitch example Nonprofit pitch deck Your elevator pitch needs to address the biggest business concern: the sales funnel . This simple pitch deck example gets to the heart of the business problem within just 12 slides. It’s short, sharp and to the point, enough to keep prospective clients interested. This is a great sales pitch deck template to accompany a brief presentation. You can easily share your business model with investors or clients. Customize this template by adding your branding and business information. Include data about your target audience and team members. This is information that potential investors need to know. With a Venngage business account, you can access the My Brand Kit feature, including the Autobrand tool. Add your website when prompted and the editor will import your logos, fonts and brand colors . You’ll be able to add your branding to all your designs with a single click. Related:  How to Create an Effective Pitch Deck Design [+Examples] The Guy Kawasaki method for elevator pitch templates has been successful for numerous businesses. The minimal text keeps investors focused during the entire pitch. Presenters can fully concentrate on sharing the key metrics and pain points of their target market. The pitch deck includes overviews that guide investors’ thoughts. Venngage has two versions of the conventional Guy Kawasaki elevator pitch format. This gradient version is a bit more modern. It certainly draws the eye without overwhelming the design. The template’s simple and minimalist-inspired design makes it easy to customize for any brand completely. You can swap out the gradient panels and add brand-relevant product images instead. You can also use this non-gradient pitch deck template. This is an ideal way to highlight your brand colors. Make the easily customizable pitch deck examples shared above your own by adding your text, data and graphs. Creating a pitch deck  just got easier. Venngage’s real-time collaboration  allows multiple members to work on a design at once. Share instant feedback and design a winning sales pitch. This unconventional pitch deck uses icons to tell a compelling narrative. Visuals can spice up presentation decks and give make them aesthetically pleasing. This template works well for startups and small businesses demonstrating to investors their brand’s potential. If the deck is too dark, you can switch out the panel colors and icons. Add your own research to make your sales pitch convincing. Related:  Everything You Need to Know About Picking and Using Brand Colors Elevator pitch decks focus on quick, one-minute proposals to convince potential investors that you have something valuable. This investor pitch deck example is excellent for a startup elevator pitch. With just five slides, this deck makes it easy to breeze through your business model. The added charts make the proposal and presentation much more convincing. You can share the necessary details that investors will want to know about. Import your data from Google sheets into the Venngage editor and easily create charts for your presentation. Related:  Everything You Need to Know About Pie Charts Business idea pitch deck How do you highlight your business model to a potential customer? You start with your value proposition. The below pitch deck example opens with the business’ value proposition in the first slide. It also includes many elegant ways to showcase the brand. Plus, it provides essential business data to investors simultaneously. You can use the business idea pitch deck template above as a guideline for a good sales pitch of your own or modify and adjust it to your branding needs. The marketing pitch deck example below has a dark but unique personality. It works well in a product launch setting or as an elevator pitch deck for marketers. The color combination is unusual but striking. Not to mention, on-trend. Bold colors are one of the resurgent graphic design trends  of the past few years. You can use the above marketing pitch deck example as inspiration for numerous business presentations. Art and multimedia businesses can also use it as a template for client presentations. Related:  20+ Business Pitch Deck Templates to Win New Clients and Investors We all know what Airbnb is and how much the business has grown over the past few years. One of the best pitch deck examples you’ll see is Venngage’s version of the Airbnb pitch deck. It uses sample data, addresses the core customer problem and outlines the business plan to capture the audience’s attention. The pitch deck example above is one of the standard elevator pitch decks but manages to be sophisticated. There’s a finesse to this pitch deck design . That’s why it was so successful. Statement yellow elevator pitch example The yellow motif of this artistic pitch deck will immediately hold the audience’s attention. The color is bright and bold but isn’t overpowering. Instead, only two slides use the background color across the whole slide. The majority of the slides only include hints of yellow or use it as a highlight. This template works for companies that use one prominent color across their branding. It’s also a professional pitch deck for small businesses, startups, or software companies. Short franchise elevator pitch example Pitch decks don’t depend on length to make a point. Instead, it uses fewer headers as overviews and depends on presenters to share pitch details with investors. This is one of the best pitch deck examples for a short and classy presentation. It uses a small number of icons and bullet points to draw the eye and keep the presentation flowing. As an elevator pitch, this is an effective method for maintaining the audience’s focus. Related:  A Complete Guide to Line Charts This elevator pitch example for nonprofits uses minimalism and icons to keep potential investors engaged throughout the presentation. The subtle use of color and icons asserts the brand’s personality. This template can work for businesses in the graphic design sector. Alternatively, the nonprofit pitch deck example above can also work for digital marketing agencies that want a cutting-edge appeal to make themselves attractive to clients. Famous sales pitch decks to inspire your pitch Minimalist airbnb pitch deck. This minimalist design of the Airbnb elevator pitch example shared above is perfect for startups. You can easily add product or location photos and adjust the colors to suit your branding, alongside your logo and fonts. Buffer pitch deck The real Buffer pitch deck was confusing for investors. You can read more about it in our round-up of the best pitch decks . Venngage designed a cleaner version using icons and charts. This makes the information easier to understand. You aren’t bombarding your audience with too many details. Facebook pitch deck The winning Facebook pitch deck was text-heavy. But what made it stand out was how many popular schools had already signed up with it. Plus, the deck was nothing short of ambitious, with a clear expansion plan. It is no surprise that Facebook is the behemoth it is today. How to write a business pitch deck Creating a compelling business pitch deck is essential for effectively conveying your business idea to potential investors or partners. Here is a step-by-step guide to help you write a business pitch deck: Cover slide: Include the name of your company and a visually appealing image that represents your business. Problem statement: Clearly define the problem your product or service solves. Use statistics or real-life examples to emphasize the significance of the problem. Solution: Describe your product or service and how it addresses the identified problem. Use visuals, such as product images or diagrams, to help illustrate your solution. Market opportunity: Present market research data to showcase the size, growth potential and trends of the target market. Use graphs, charts, or infographics to make the information more engaging. Business model: Explain how your business will generate revenue. Describe your pricing strategy, sales and distribution channels and any key partnerships or collaborations that will contribute to your business model’s success. Traction and milestones: Highlight any significant achievements, milestones, or partnerships that demonstrate the progress and potential of your business. This can include user metrics, revenue growth, or notable endorsements. Competitive analysis: Analyze your competitors and illustrate how your product or service stands out in the market. Highlight your unique selling points and any barriers to entry that provide your business with a competitive advantage. Go-to-market strategy : Outline your marketing and sales plan. Describe how you will reach and acquire customers, including your marketing channels, customer acquisition strategy and sales approach. Financial projections: Present your financial forecasts, including revenue projections, cost structures and expected profitability. Use charts or graphs to display key financial data and assumptions. Team: Introduce your team members and highlight their relevant expertise and experience. Emphasize how the team’s skills and strengths contribute to the success of the business. Use of funds: Explain how you plan to use the funds you are seeking. Provide a breakdown of how the investment will be allocated across different aspects of the business. Conclusion and call-to-action: Summarize the key points of your pitch and clearly state what action you want the investors to take. Encourage questions and provide your contact information for further discussions. Remember to keep your pitch deck concise, visually appealing and easy to understand. Use high-quality visuals and compelling storytelling to make your business pitch deck engaging and memorable for your audience. Four tips for creating a great elevator pitch Here are four easy ways to recreate the pitch deck examples above or build your own pitch from a template. Create a visual style for your sales pitches A visual style or theme creates flow and sophistication in any presentation. These involve using recurring elements in a subtle and obvious manner. For example, this Venngage template uses our color gradient along with elegant and bright icons. Choose visual elements whose characteristics become the pitch deck’s focal point. Great pitch decks use the brand’s colors and visual motifs to keep the brand top of mind. Give an overview of your business model Pitch decks act as content anchors that guide your client toward your topic’s main points. All the other information in your pitch deck or the explanations in your presentation will be aimed at supplementing that data. Like this Uber elevator pitch template that emphasizes customer pain points and how the business will solve them. Examples of added data include situational examples, charts and graphs and case studies . Focus on your unique proposition Your pitch deck has a central idea that is its unique selling proposition. Pitch deck creators build their pitch ideas around this aspect. As a result, they’ll have a solid, communicative and persuading pitch deck that convinces investors. Simplify hard concepts in your sales pitch Scientific knowledge is enriching to those who understand its meaning. Hard concepts, long-running and poorly constructed sentences and jargon make reading challenging for investors who have a very short time to spare. This deck ensures that information isn’t overwhelming, either in the overview or the traction slide. Make sure to simplify hard concepts and use simple words. That’s what the best pitch decks do. Use templates to create successful pitch decks and win over investors Delivering a good elevator pitch can be overwhelming. The pressure to get the tone right and impress investors is huge. We’ve shared 10 elevator pitch examples that you can use as inspiration. And with Venngage’s pitch deck templates, you get a competitive advantage. With no design experience, you can create elevator pitches that win over investors. Discover popular designs Infographic maker Brochure maker White paper online Newsletter creator Flyer maker Timeline maker Letterhead maker Mind map maker Ebook maker 9 Sales Pitch Examples (Plus Tips on How to Write Your Own) FREE PITCH TEMPLATES FOR SALES TEAMS Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success. Published: 07/09/24 Your sales pitch can make or break the deal. Trust me, after 16 years in sales I’ve seen it time and time again. Fumble the pitch and a prospect goes cold. Sales reps need to have their pitch perfect before meeting with a customer. It’s about perfecting your opening line, your verbal business card, and the first thing your customers hear when you call or meet with them. In my time in sales, I’ve heard my fair share of both great and less-than-stellar pitches. In this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve seen. Table of Contents What is a sales pitch? How to start a pitch, how to make a sales pitch, the sales pitch framework, great sales pitch examples, sales pitch presentation examples. A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as “elevator pitches” because they should be able to be delivered within the time constraints of a single elevator ride. Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you‘re doing it wrong. (Psst: If you need help creating a value proposition , we’ve got you covered.) Remember: They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor. I need to be hooked by your opening line so I’m reluctant to leave the elevator because I’m so intrigued. A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line. What is a product pitch? A product pitch is not much different than a sales pitch, but it’s specifically focused on a product or service. When I pitch a product, I go in-depth and emphasize how the product works, how it will solves customers’ pain points, and the specific benefits it will bring to customers. A sales pitch can be broadly focused. Let’s say I’m at a consulting firm that offers a wide range of services. I’m selling the business as a whole, rather than a specific product or service, like a CRM platform or accounting tool. Download Now: Free Elevator Pitch Templates E-pitch templates to better sell your product, fund your business, or network. 4 Fundraising Pitch Templates 2 Networking Pitch Templates 2 Sales Pitch Templates Download Free All fields are required. You're all set! Click this link to access this resource at any time. Starting a sales call is arguably the hardest part of the pitch. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect. When starting a pitch, I make sure to do the following: Starting with the problem. I always start with the problem my offer solves. Unless customers know what my team can do for them, they won’t be open to hearing how our product is a solution. Tailoring the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Instead, I research their vertical and use the information I find to personalize my pitch immediately. Offering stakes. If they don’t solve the problem using our solution, what do they have to lose? I don’t need to state it in such clear terms. However, alluding to the risks at the start of my pitch helps me secure buy-in straightaway. Here are a few methods for starting a product pitch, but remember: Try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email. Start off with a personal anecdote. I always start a pitch with what I know best — myself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy. The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first. Instead, my personal anecdotes focus on a problem that my offering can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business. Ask a question that relates to the problem you solve. Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem. I stick to yes or no questions and tailor them specifically to the business I’m pitching to. If I’m speaking to a real estate business, I craft questions that articulate a problem specifically experienced by real estate firms. If I’m selling a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.” Start with a stat that resonates and offers stakes. Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect? Let’s say that I’m selling yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin my pitch. Instead, I say that “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.” Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes. Make it short. Make it clear. Explain who your customers are. Explain the problem they're facing. Explain how your product addresses their needs. Describe what success will look like as a result of using your product. 1. Make it short. A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience’s time and patience for long — at least not until they’re sold on your product. 2. Make it clear. This ties in with the previous point. You don’t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity. If I’m pitching a product, I want to ensure that I clearly communicate how it will solve the prospects’ pain points. My listeners should leave with a clear picture of how their day-to-day will improve if they decide to make a purchase. 3. Explain who your customers are. Consider the picture you’re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product. Then, try to convey why your listeners should be interested in them. 4. Explain the problem they're facing. Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If I’m pitching a spreadsheet software for accountants with functionality Excel doesn’t have, I could discuss how hard it is to bookkeep without my software's unique features. 5. Explain how your product addresses their needs. Here’s where you start to bring it all home. You’ve established who you’re selling to. You’ve established why you’re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition? As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient. 6. Describe what success with your product will look like. Show the benefits of your product on a broader scale. In the example we’ve been using, I can talk about how accountants who use my software have more time to spend with important clients or the flexibility to spend time with their families. I can show how my product makes customers’ lives better as a whole. Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart. So, how should you structure your sales pitch? If you have time to properly expand and work on a conversation, touch on points of interest. Here’s a framework you can use for building your pitch: Problem. Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why. Value statement. Share a very clear, concise statement of value. Be action-oriented and outcome-focused. Avoid using jargon. Share benefits. How we do it. Highlight unique differentiators and explain what you do. Proof points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards. Customer stories. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible. Engaging question. Close the pitch with an open-ended question, creating a space to have a conversation. Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if my product is small or light enough to keep in my pocket, I should always have one on hand to show prospects. I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself. Nothing’s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period. Distribution Matters Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation). The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond. Sales Pitch Ideas Tell a story. Include a value proposition. Personalize the sales pitch. Switch up your pitch. Practice your pitch. Try not to use metaphors. Create a WOW moment. Appeal to emotions. Back it up with facts. Tap into their fear of missing out. Educate them. How can you make your sales pitch the best it can be? Here are some sales pitch presentation examples and ideas. 1. Tell a story. Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, I can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved. If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are. Your story doesn’t even need to be an anecdote. This sales pitch presentation example from a template deck I found in Canva demonstrates how to communicate a relevant industry statistic at the beginning of your pitch. In my opinion, data is a great way to tell a story. What I like: The video immediately presents a common problem that ecommerce vendors and marketers deal with and offers a solution. Beyond that, the use of animated visuals and catchy audio make it engaging to watch. Plus, I can actually see how to use the tool. 7. Social Sales Pitch Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling . Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects. Here’s an example of social sales pitch that works when you have a mutual connection: In this sales pitch, Algoplanner — a supply chain SaaS company — uses a strong storytelling method. I like how they first set up a clear problem statement, tapping into prospective customers’ emotions (read: overwhelmed, overworked). Then, they position themselves as the solution. UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value. 3. Surfe (Previously leadjet) The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points. Bonus: HubSpot This isn’t exactly a pitch presentation but instead a podcast episode with CTO Darmesh Shah about how the company has grown over time. However, I included this episode in the list because Shah goes into the anatomy of HubSpot’s early sales pitch. “What we said was, ‘By the way, everything you’ve done in marketing doesn’t work any more…’ When you’re selling to a VP of marketing, you’re creating an existential crisis in their head when you’re telling them everything they know how to do well is no longer relevant,” Shah says on the episode. Then, Shah could recommend a change in direction with HubSpot. Why a Short Sales Pitch is a Good Pitch An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you. Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness. 3 Steps to a Perfect Pitch This strategic pitching structure is designed to captivate investors, engage customers, and elevate your brand story. Craft compelling narratives Identify core challenges Present impactful resolutions Don't forget to share this post! Related articles. 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Try These 10 Tips for Thinking on Your Feet Tailor-made pitch deck templates for every business need Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs 13 Ways to Effectively Deliver an Awesome Pitch Presentation So you just started a new business and in need of customers, or you have been nursing particular idea for a while now and just like every newbie starting out in the business world, don’t have the right capital or people to partner with you to bring this idea to fruition. This, of course, can pose a real challenge for a lot of persons in this position. Knowing how to pitch a business or an idea is no longer an option in the 21st century, in fact it is almost critical to survival in a fast, noisy and ruthless market space filled to the brim with competitors seizing up those opportunities you failed to capitalize on.  13 Ways to Effectively Deliver a Great Pitch Presentation 1. always be prepared. Before setting out to make a pitch presentation, preparation is always key! We couldn’t stress that enough. Expend a great amount of time and energy to get your facts and figures before the presentation day. Your level of preparation is going to be the determinant factor on how well or not your idea will fly before a panel of investors. And in the wise words of business magnate and investor Mark Cuban , “ Do the work. Out-work. Out-think. Out-sell your expectations. There are no shortcuts.” 2. Appearance Your appearance on that day is also very important. Your aim should be to leave a good impression with the investors. Try your best to appear sharp and look the part. And by looking the part, I mean taking into cognizance certain key details that would help you come up with the right outfit. 3. Know Who You Are Pitching To It is very important that you know who you are pitching your business or idea to. Make it a point of duty to do some background check on the panel of investors. Study their biographies, check on their track records, go as far as getting their social media accounts and follow them to keep tabs on their lives, so you can get as much information as you can about them. These information can then help you tailor your pitch towards each investor’s taste and interests. 4. Show Expertise And Ambition 5. practicing your pitch. One way to completely nail it at any given pitch presentation, is to have months or even years of practice doing the same thing to customers at your small business, such that when it is eventually time to take the business to the next level, you are so on-the-arm with it that it is almost as easy as taking a walk in the park. Now you must understand that this takes a deliberate effort on your part before this becomes a habit. Make hauling your products as fun and natural to you when with your customers. 6. Avoid Unnecessary Information The trick is to maximize time by being as brief and precise with your presentation. Avoid unnecessary details that serve no purpose to the pitching process other than sentiments.  Say only the most important things first before adding any extra information if time permits. Speak with precision and with a target in mind, and the panel will come along. 7. Be Visual With Your Pitch Presentation The truth of the matter is visual illustrations always make the most out of any pitching presentation. 8. Learn To Negotiate When preparing your pitch presentation, it is best to always come up with a strategy for negotiation. This can be tricky, but when done with the right facts and figures straightened out beforehand, one can become pretty confident with the numbers they project when asked how much they needed to invest in their business. 9. Highlight Your Achievement So Far One way to show you are an expert in what you do is by telling the panel what you have been able to achieve so far on the small scale you are. This is actually the only time in the pitch presentation that you get to brag a little, so to speak, about what you have accomplished in your small space and limited resources. This will go far in showing how resourceful you are as an entrepreneur. Your achievements should underscore details as customer and patronage level, the customer statistics like age, gender, race as well as customer feedback. All these at the long run are one of the deciding factors for an investor before he or she chooses to make an investment. 10. Show Confidence This might give you some goosebumpy feeling about not wanting to make a mess of yourself and as such you tend to second guess your every strategy for perfection. Well doing this at an extreme can be very counter-productive and you just might fall off your elements if you let your nervousness get the better part of you. Know yourself and your worth and work on that basis. After a while of laying your point, you will begin to ease up and the rest stuff will be on auto-pilot. 11. Tell A Short But Great Story Great stories are the fluff that gives your pitch presentation street credibility. Don’t shy away from throwing in a few good ones along the way preferably as a concluding part of your presentation. 12. Know Your Competition In this part of the pitch presentation, you need to focus all of your energy and confidence into explaining to the listener that you know your competition. You should also explain in concrete details how you intend to create a space for yourself in the market space. What size of the market do you occupy? What are your marketing plans? What campaigns have you put in the place to achieving them? Do you already have a marketing team to help push this agenda?. Give them current stats in the market to validate your knowledge base of the industry which you are in. 13. Showcase Your Product Show them how it is used and just what quality and special attributes make the product stand out from probably any other related product already in the market. This is why user-experience is so key to every product. The whole display should be very smooth and power for everyone to immediately buy into the idea, otherwise it is a bye-bye from the team. People put up good pitching performances almost every day so much that simply having a “good pitch presentation” doesn’t just cut it for a lot of investors and industry professionals who are looking for the next big thing to put their money into. This is one of our posts on the types of speech series, should you be interested in learning about other types of speeches, please click on of the links below when you are done reading this article. Part II . 9 Tips for Writing and Amazing Informative Speech and 120+ Topic Ideas Part III. 5 Quick Tips on how to Give an Effective Motivational Speech Part IV. 15 Demonstration Speech Ideas and Techniques Part VII. Explanatory Speech: 7 Key Tips to Help You Deliver an Effective Speech Part IX. 7 Oratory Secrets: How to Deliver Effective Oratorical Speeches Part X. Public Speaking Contests: 7 Ways to Nail at Forensic Speech Competitions Part XIV. Eulogy Guide: How to Give a Heartfelt Funeral Speech (with 4 Eulogy examples) https://slidebean.com/blog/startups-what-is-a-pitch-deck-presentation Similar Posts The 15 different types of motivational speakers, how to prepare and deliver a great memorized speech, what makes a great presenter 9 key qualities to look for, types of public speaking and pitching – 3 types of speech vs pitching, 15 solid public speaking tips for women, 5 top qualities of memorable and effective public speakers. Presentations Most Recent Infographics Data Visualizations Forms and Surveys Video & Animation Case Studies Design for Business Digital Marketing Design Inspiration Visual Thinking Product Updates Visme Webinars Artificial Intelligence How to Create a Successful Business Pitch Written by: Silvana Carpineanu Pitching to investors can be challenging if you don’t know how to go about it. This is why we’ve put together this guide on creating a successful business pitch. To craft a perfect pitch that stands out to investors, you must prove that you understand the market and show that your project’s financials will help them get excellent returns out of their investments. Here's a short selection of 8 easy-to-edit business pitch templates you can edit, share and download with Visme. View more below: In this guide, we’ll cover what exactly a business pitch looks like as well as 10 tips to create a successful pitch that gets you investors. Create a compelling pitch deck using our online presentation software . Or, browse through dozens of fully designed pitch deck templates inspired by companies like Airbnb, BuzzFeed, Uber and more. What is a Business Pitch? A business pitch is a business plan that you present to your potential investors to secure funding. The pitch helps you explain your business to investors to enable them to make the right decisions. One of the best ways you can use to deliver a business pitch is by using visual communication to incorporate diagrams and other visuals in your presentation to make your audience more attentive and interested. You can also create a stunning pitch deck using a starter template that gets you started off on the right foot. Hey executives! Looking to cut design costs? Spend less time on presentations and more time strategizing Ensure your brand looks and feels visually consistent across all your organization's documents Impress clients and stakeholders with boardroom ready presentations Sign up. It’s free. Additionally, if you want to create a unique presentation that helps you to stand out in the crowd, present your business idea through a well-tailored mind map .  Simply put your idea in the centre of the map and arrange related subtopics around that idea. This can help to fully illustrate your plan and ensure potential investors understand your goals. Read on to learn more about how to create a successful business pitch, but be sure to utilize our 60+ slide startup pitch deck theme to help you put together the perfect design. 10 Tips for Creating a Successful Business Pitch If you’re getting ready to create a business pitch deck for your startup or new business plan, there are several things you need to keep in mind. We’re going to walk you through this guide to creating your own business pitch as well as share a variety of pitch deck templates that can help you see success. 1. Be Concise and to the Point A good business pitch requires you to provide crucial points regarding your business. You can use statistics and visual presentation to explain your issues. Simplify the expression and ensure that the investors understand the facts right away. Getting to the point will hook your potential investors into following your topic without losing interest. To achieve this, you have to focus on crucial aspects of your business and summarize them into simple terms. This slide does a great job of summarizing company information into just a few bite-sized paragraphs. 2. Create an Elevator Pitch An elevator pitch is a brief business presentation delivered quickly, such as during an elevator ride. Describe your business’ nature, what you do, and show why you are the best candidate for funding. To compose an excellent elevator pitch, ensure you describe your business well to help investors understand it without any struggle. Take a page out of this slide’s book. Pay attention to how they used a single sentence to convey what their business does. 3. Practice Your Timing Practice whatever you are going to present and ensure that you keep time during the rehearsal. You may let your colleagues track the time and observe your body language and speech. That way, they will give you candid feedback regarding the quality of your practice. Bear in mind that you’ll need to present your pitch within a short time. Depending on the organizer’s specifications, ensure to deliver your pitch within the allocated time. Summarize your content, and focus on your selling proposition but don’t rush to finish your speech prematurely. Using a tool like Visme can help you pay attention to how much time you’ve spent on your slides. The presenter notes feature allows you to type out speaking notes and track your presentation time. Ready to create your own presentation in minutes? Add your own text, images and more Customize colors, fonts and everything else Choose from hundreds of slide designs and templates Add interactive buttons and animations 4. Pay Attention to Details Once you’ve presented a brief description of your business, get into the details and justify why investors should invest in your business idea, and show how you will offer solutions to societal problems. For example, based on industry analysis, demonstrate how your business compares with others in the niche and which approaches you will use to perform better than your competitors. Additionally, don’t forget to add financial projection to your presentation. Potential investors take a keen interest in reviewing this information than others. Make the prediction simple and be ready to answer any questions that investors may ask. Using a chart like the one below is the perfect way to visualize growth and financial projections. 5. Understand Your Audience Before you think of an effective business pitch, don’t hesitate to find out about your potential investors and create a pitch tailored to them. Give a brief description of how your product works and demonstrate how you intend to grow your business. Let the investors understand what your business does and convince them that you deserve funding. More importantly, talk about your business idea and show the problem you are planning to solve.  Bear in mind that investors want to hear how your business will generate returns for them. Therefore, show them how you will create demand for your product and present realistic financial projections. Showcasing something like a clear product roadmap can be a great way to get investors on your side. 6. Address a Real Customer Experience Use real customer experiences to highlight an existing problem and demonstrate how your idea will solve it. Tell a story regarding real customer challenges and avoid the technical talk. More importantly, ensure that the story you give relates to your target market. For instance, mention your customer’s name and show how your business managed to solve the problem they had. Be realistic and let your audience connect with your story. Research shows that a compelling story will make investors relate to your business situation and better understand your business idea. This slide showcasing testimonials is the perfect addition to your business pitch. 7. Outline Your Business Model Once you furnish your investors with what your company does, they’ll be interested to know how to generate income. A business model entails your assets, business activities, and what you do to get customers and make money. Inform your investors about the duration you’re likely to take in each stage of development. Have in mind that businesses are different. For instance, some companies’ product development may take many years, while others will take a few months. Whichever stage your company is in, show the investors that your team is competent to manage your business at any particular stage. In your revenue model, describe how you will generate income for the next few years. For instance, provide a five-year financial projection showing total revenues, profit before tax, operating expenses, and net income. This basic slide is the perfect starting point for sharing your revenue model. 8. Talk About Your Team Investors are interested to know if you have the right team to implement your business strategies. Highlight the most important details about your team, such as experience and qualifications. You don’t have to give details of everyone working for you. However, you may talk about the founders of your company. Give a brief bio of members in the founding team, and ensure that they are diverse in gender and other aspects. Investors believe that a diverse team has a unique approach to solving issues, which is right for your business. In your presentation, ensure to highlight the following about the founding team: A brief biography of each member Names and titles Members’ photos Social media (e.g., LinkedIn) profiles In any business, a team is one of the most important assets a company has. Investors are concerned with whether the topmost people in your company have the expertise and experience to lead your startup to success. Here’s a great way to represent your team on a single slide. 9. Show How You’ll Deal With the Competition In the competition slide, show investors what sets you apart from other players in the industry. Highlight the company’s vision and let investors determine your ability to become a key player in your niche. Demonstrate how the product is competitive in the market and show your industry knowledge regarding possibilities and obstacles. Ensure to quantify the product benefits you plan to include in the competition slide. For instance, you can say that your product is 3 times powerful than the competitors’. And don't forget to prove that! List your product benefits in priority order based on your business’ value proposition and customer needs. When creating your competitor slide, make your differentiators as straightforward as possible. For example, if your startup has a crucial benefit but competitors don’t have it, mark its column and leave those of competitors unmarked. Ensure that your power grid competition slide looks clear to investors during the presentation. Use a   competitor matrix to understand your market, learn about competitors, and create excellent business strategies. 10. Go-To-Market Strategy Explain to investors how you intend to market your products or services. More importantly, show how much money you will spend to acquire new customers. It is vital to demonstrate to investors that your projected value of revenues will be more than customers’ acquisition costs. Here is what you are supposed to highlight in the go-to-market strategy. Identify the problem in the market and show how you will address it Provide details on how your product will solve the existing problem in the market Describe the target markets in terms of size. Give details of the market’s buying power  Provide market research findings to support the viability of the product Give information on how you intend to place products in the market to achieve maximum profitability Your slide might look a little something like this. Time To Craft a Perfect Business Pitch Before you craft a business pitch , you have to familiarize yourself with the audience and know exactly what they want. Make your pitch concise and present it within the allocated time. Angel investors and venture capitalists like to know whether you have the right team to run your business. Therefore, highlight your team members’ details, such as their names, titles, bios, and photos. Don’t forget to demonstrate the market strategies you will use to get more customers than the competitors. Give details regarding marketing costs and expected revenues. To make your presentation more perfect and appealing, it is advisable to learn about data visualization best practices . Create beautiful presentations faster with Visme. Trusted by leading brands Recommended content for you: Create Stunning Content! Design visual brand experiences for your business whether you are a seasoned designer or a total novice. About the Author Silvana Carpineanu is an enthusiast Marketing Specialist who works for mindomo.com. Driven by passion and creativity, she’s responsible for copywriting, advertising, SEO, and content creation. She does all of this knowing that for every minute spent organizing, an hour is earned. 326 IMAGES 10 sales pitch presentation examples and templates 10 sales pitch presentation examples and templates How to Create a Strong Investor Pitch Presentation in PowerPoint 9 Ways to Win Your Next Pitch Presentation [Infographic] Pitch Deck Design Tips The Winning Pitch VIDEO Project Pitch Presentation Sales Pitch PRESENTATION 2 PITCH PRESENTATION Pitch Presentation (videopresentación) Sales Pitch Presentation Pitch Presentation. E F gestion profesional COMMENTS How to do a Pitch Deck Presentation (plus free templates!) Pitch Deck Presentation Templates. This template pack has 3 incredible slides that would fit perfectly into any Pitch Deck. First, its vision and mission slide will allow you to give your audience a more in-depth look at what your business is really about. It also has a great geometrical process diagram. How to create impactful pitch presentations Audience interaction. Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. Read the room: Always be aware of the audience's reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace. As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. What is a Pitch Deck? Examples, Tips and Templates A pitch deck is a brief presentation that gives potential investors or clients an overview of your business plan, products, services and growth traction. As an entrepreneur, you probably know this: your company or idea needs financing. Oftentimes, this financing will come from external sources—i.e. people who aren't friends or family. A Complete Pitch Presentation Guide (with Examples) Comprising 10-20 slides, a pitch presentation highlights key aspects like the business model, traction, and roadmap. This guide outlines the essential structure of a pitch deck, including sections like introduction, status quo, product, market, why us, and the ask. It emphasizes the importance of narrating your company's story, persuading investors of its profitability, and achieving this ... How to Make a Successful Business Pitch: 9 Tips From Experts Identify and address the target audience and/or industry your product supports. Specify the problem the aforementioned faces and how your solution can solve it. Provide a realistic example of your solution in action. Make sure to use accurate facts backed up by relevant and recent data. 4. Job pitch. 5 Steps to Create a Successful Pitch Presentation Create a Structure. Combine your answers from step 1 and the supporting information from step 2 into a cohesive, coherent presentation. For example, you could structure your presentation like this: Identify a problem. Offer a potential solution. Position yourself as the best person/company to offer that solution. Build a Winning Pitch Deck: A Slide-by-Slide Guide with Examples In this Masterclass we cover general best practices and specific, slide-by-slide examples showing you how to implement them. By the end, you'll know exactly how to create a deck that hits hard. What you'll learn: Using storytelling techniques in your pitch. The 4 questions your deck needs to answer. How to Make Winning Pitch Decks in 2024 With PPT Templates (+Video) 1. Complete Course: How to Make a Winning Pitch Deck With Microsoft PowerPoint. Recently, we launched a feature-length course that'll walk you through the process of building a winning pitch deck. This course has a complete case study that takes you through the process of creating a PowerPoint pitch deck. How to Create a Pitch Deck for Investors [Templates + Design Tips] The aim is simple: keep your copy simple, succinct and to the point. A presentation deck is no place to be wordy. Instead, limit to 6-8 lines per slide — roughly 30 words per slide. You can also try the 5 x 5 x 5 rule of writing presentation copy: 5 lines of text per slide with. 5 words per line and placing only. 30+ Best Pitch Deck Examples & Templates from Famous Startups A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10-20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. ... Key takeaway: Give each metric its own slide. Generally, slide decks are full of important metrics that ... 35 Best Pitch Decks From Real-Life Startups [With Templates] If you need help creating attention-grabbing pitch decks, you can use the versions recreated in Visme as a starting point. Better yet, allow Visme's AI presentation maker to do the heavy lifting for you—it handles everything from design to content, speeding up your pitch deck design process.. With just a text prompt, this advanced tool helps you generate pitch deck presentations complete ... How to make a great presentation Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression. Watch now. Add to list. 18:00. Nancy Duarte. The secret structure of great talks. 18 minutes . 18:00. David McCandless. The beauty of data visualization. What It Takes to Give a Great Presentation What It Takes to Give a Great Presentation. Summary. Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or ... What Makes a Great Pitch Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case ... 10 Business Pitch Examples for Your Next Client Meeting EDIT THIS PITCH DECK This is one of the best pitch deck examples for a short and classy presentation. It uses a small number of icons and bullet points to draw the eye and keep the presentation flowing. As an elevator pitch, this is an effective method for maintaining the audience's focus. Related: A Complete Guide to Line Charts. Nonprofit ... 13 Powerful Sales Pitch Presentation Templates to Land Your ... 13 Powerful Sales Pitch Presentation Templates to Land Your Next Client. Written by: Orana Velarde. Aug 28, 2024. An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up. Every step is as important as the next for landing a client or closing ... 9 Sales Pitch Examples (Plus Tips on How to Write Your Own) 8. Appeal to emotions. Understanding your customers is central to consistently nailing sales pitches, and when you do, it's good to convey that. One way to do so is to use empathy, revolve your pitch around their life experience, and find commonalities between you and them. 13 Ways to Effectively Deliver an Awesome Pitch Presentation 13 Ways to Effectively Deliver a Great Pitch Presentation. 1. Always Be Prepared. Before setting out to make a pitch presentation, preparation is always key! We couldn't stress that enough. Expend a great amount of time and energy to get your facts and figures before the presentation day. How to Create a Successful Business Pitch 1. Be Concise and to the Point. A good business pitch requires you to provide crucial points regarding your business. You can use statistics and visual presentation to explain your issues. Simplify the expression and ensure that the investors understand the facts right away. Paul Skenes splinker evolution The "splinker." Perhaps you've heard of it. It's the signature pitch for a guy whose fastball can touch 102 mph, to give you some context as to just how devastating his combination split-finger and sinker has become. But how did Pirates rookie phenom Paul Skenes learn the pitch, and when assignment essay homework paper phd report resume review speech thesis