college essay for marketing

Essay on Marketing

Students are often asked to write an essay on Marketing in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Marketing

The world of marketing.

Marketing is about spreading the word on products and services. It helps companies connect with customers.

Understanding Customers

Effective marketing begins with understanding what customers want and need. Companies study people’s preferences and behaviors.

Creating Products

Using customer insights, businesses develop products that solve problems or bring joy.

Communication is Key

Marketing involves telling people about products through ads, social media, and more. Clear communication is crucial.

Building Brands

Branding makes products memorable. It’s about creating a strong identity and reputation.

Adapting and Growing

Marketing strategies change based on feedback. Companies adapt to stay relevant and successful.

Marketing is like sharing stories that connect what people need with what companies offer. It’s an exciting way to make products part of our lives.

Also check:

250 Words Essay on Marketing

Understanding the power of marketing.

Marketing: a concept that shapes the modern world. It’s more than just ads and promotions; it’s the engine driving business success. Let’s explore its significance.

The Essence of Marketing

At its core, marketing is all about connecting products or services with people’s needs and desires. It’s about creating value, not just selling. Effective marketing answers the question, “Why should customers choose us?”

Segmentation and Targeting

Value creation through branding.

Branding isn’t just a logo; it’s the emotions and perceptions associated with a product. Strong brands build trust and loyalty, allowing companies to command premium prices.

The Digital Revolution

The digital age has revolutionized marketing. Social media, search engines, and online ads allow for precision targeting and personalized communication. It’s not about bombarding, but about engaging.

Content is King

In today’s information-rich world, customers seek value before making a purchase. Quality content positions you as an expert, attracting and retaining customers.

Analyzing and Adapting

Marketing isn’t a one-shot deal. It’s a constant process of analyzing results and adapting strategies. Tools like analytics help track what works and what doesn’t, leading to informed decisions.

Ethics in Marketing

With great power comes great responsibility. Marketing should be ethical, transparent, and respectful. Deceptive practices might bring short-term gains, but they erode trust in the long run.

The Bottom Line

In a nutshell, marketing is the bridge that connects what you offer with those who need it. It’s not just about selling but about creating lasting value. Understanding its principles can propel businesses toward success in the modern world.

500 Words Essay on Marketing

Marketing: connecting the dots for successful business.

Marketing is like a magical thread that weaves businesses and customers together, creating a world where products and services find their perfect match. In this modern age, new-age techniques like Virtual and Augmented Reality (VR/AR), Chatbots and Conversational Marketing, Programmatic SEO , Social Commerce, and Neuromarketing have added exciting dimensions to this field. Let’s delve into the basics of marketing and explore how these techniques have transformed the way businesses reach out to us.

Imagine you’ve baked the most delicious cookies in town. You want everyone to know how tasty they are. That’s where marketing comes into play. Marketing involves all the activities that help you promote and sell your products or services. It’s about understanding what people want, creating something they’ll love, and then letting them know it exists.

Meeting New Friends: Customers and Businesses

In the world of marketing, two important players dance together: customers and businesses. Customers are people like you and me who need things. Businesses are the ones that make those things. Marketing helps these two groups find each other.

Traditional vs. Modern Marketing

Traditional marketing used to be all about newspapers, TV ads, and posters. But today, things have changed a lot. Businesses use new-age techniques to grab our attention in creative ways. Virtual and Augmented Reality (VR/AR) let us experience products almost like they’re real. Chatbots talk to us on websites and social media, making shopping feel like chatting with a friend. Social Commerce lets us buy things through platforms like Instagram and Facebook, as if we’re shopping with friends online.

Getting Found: SEO

Think about searching for something online. How often do you go past the first page of search results? That’s why businesses use SEO. It’s like making sure your cookie recipe appears at the top when someone searches for “delicious cookies.” This technique helps businesses get noticed by improving their online visibility.

Understanding Your Brain: Neuromarketing

Ever wondered why some ads just stick in your head? Neuromarketing dives into how our brains respond to ads. Businesses use this technique to create ads that connect with us on a deeper level. It’s like making sure your cookie commercial triggers happy thoughts every time you see it.

Chatting with Businesses: Conversational Marketing

Have you ever had a chat with a robot on a website? That’s Conversational Marketing. Businesses use chatbots to talk to us, answer our questions, and even help us choose the right products. It’s like having a helpful assistant while shopping.

Shopping in Your Pajamas: Social Commerce

Putting it all together.

Marketing is like a puzzle where every piece matters. Businesses create amazing products, use modern techniques like VR/AR, Chatbots, Programmatic SEO, Social Commerce, and Neuromarketing to make us notice them, understand us better, and make shopping a breeze.

In conclusion, marketing is the bridge that connects what we need with what businesses offer. Through traditional and new-age techniques, it has evolved into a captivating journey that is all about understanding, connecting, and engaging with customers. Whether it’s through the immersive experiences of VR/AR, the friendly conversations of chatbots, the smart visibility of SEO, the emotional impact of Neuromarketing, or the convenience of Social Commerce, marketing continues to shape the way we discover, choose, and enjoy the products and services that make our lives better.

If you’re looking for more, here are essays on other interesting topics:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

100+ Marketing Essay Topics

Crafting an outstanding marketing essay is a journey that often begins with selecting a compelling topic. At WriteOnDeadline, we understand the importance of this initial step. That’s why we’ve dedicated this post to sharing inspiring marketing essay topics that will not only ignite your passion but also appeal to your professors.

Table of Contents

What is a Marketing Essay?

A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze, and present arguments on marketing theories, market strategies, consumer behavior, product promotion, or other related themes. These essays not only test your knowledge of marketing principles but also your ability to research, analyze trends, and convey complex ideas succinctly.

Choosing the Right Marketing Essay Topic: A Mini Guide

Selecting a topic for your marketing essay should be a strategic process. Here’s a quick guide on how to do it:

Start by understanding the requirements for your assignment, as these will narrow down your scope. Then, brainstorm areas of interest within marketing, considering current trends, controversial issues, or gaps in research that intrigue you. Always opt for a topic that resonates with your passions but also challenges you—this balance will make your writing process enjoyable and academically rewarding. Validate your chosen topic by researching initial literature, ensuring there’s enough information available. Finally, seek feedback from peers or instructors before finalizing your topic, ensuring it’s compelling and feasible.

Exciting Marketing Essay Topics to Consider

Choosing a topic can be daunting, so we’ve compiled a diverse list of 30 engaging areas you could explore in your marketing essay.

Understanding Consumer Behavior

• The psychological triggers behind impulsive buying
• How cultural differences influence purchasing decisions
• The impact of social media on consumer behavior

Digital Marketing Strategies

• The effectiveness of influencer marketing
• SEO tactics that dominate current digital marketing
• Evaluating the success of email marketing

Branding and Brand Management

• The journey of building a resilient brand image
• Celebrity endorsements and their impact on brand perception
• Crisis management: Reviving a tarnished brand

Ethical Considerations in Marketing

• Exploring the effects of deceptive advertising
• Ethical marketing: Is honesty more profitable?
• The societal impact of marketing unhealthy food to children

Innovation in Marketing

• How virtual reality is reshaping marketing experiences
• The role of artificial intelligence in personalized marketing
• Sustainable marketing: Shifting towards eco-friendly practices

Global Marketing

• Overcoming cultural barriers in international marketing
• Strategies for Successful Global Brand Expansion
• Localizing products in foreign markets: Best practices

Content Marketing

• The power of storytelling in content marketing
• Strategies for Effective Content Marketing
• Measuring the impact of content marketing

Challenges in Marketing

• Combating digital ad fraud: Strategies and practices
• Navigating marketing strategies during political unrest
• The future of marketing in post-pandemic retail

Foundations of Marketing

• Evolution and transformation of marketing through the ages
• The core principles of marketing and why they matter
• A comparative analysis of the marketing mix: 4Ps vs. 7Ps

Consumer Behavior Insights

• Analyzing the role of emotions in buying decisions
• Generational marketing: How baby boomers and millennials differ in their purchase behaviors
• The increasing role of social proof in the digital age

Trends in Digital Marketing

• The rise and implications of voice search marketing
• Augmented reality: The next big thing in online marketing?
• Chatbots and their effectiveness in customer engagement

Branding Dynamics

• The science behind memorable logos and brand colors
• Merging brands: Challenges and rewards of brand consolidation after M&As
• The anatomy of a successful brand launch

Social Media Marketing

• TikTok and its revolutionary impact on digital marketing strategies
• The ongoing battle for organic reach on Facebook
• Strategies to optimize user engagement on Instagram

Ethics and Morality in Marketing

• The thin line between persuasion and manipulation in advertising
• Greenwashing: Deceptive eco-friendly marketing and its consequences
• Marketing to vulnerable populations: Ethical implications and safeguards

Marketing in the Age of Technology

• Internet of Things (IoT) and its implications for marketers
• Predictive analytics: Harnessing big data for targeted marketing campaigns
• Blockchain technology and its potential uses in marketing

Relationship Marketing

• Building brand loyalty in the era of instant gratification
• Customer relationship management (CRM) tools and their efficacy in retaining consumers
• The art and science of customer journey mapping

Integrated Marketing Communications

• The role of public relations in holistic marketing strategies
• Offline and online marketing synergy: Best practices
• Crafting compelling brand narratives through transmedia storytelling

Niche and Guerrilla Marketing

• The rise of pet influencers: Analyzing niche marketing strategies
• Effective guerrilla marketing campaigns of the last decade: A case study approach
• The balance between risk and reward in ambush marketing

Future of Marketing

• Preparing for the metaverse: Next-generation digital marketing strategies
• The role of biometrics in personalized marketing campaigns
• Adapting to the post-cookie era: New strategies for online ad targeting

Retail and E-commerce Marketing

• The resurgence of pop-up shops in the e-commerce era
• Omnichannel marketing: Bridging the gap between offline and online retail
• Consumer psychology behind free shipping and its impact on online sales

B2B Marketing

• The unique challenges and rewards of B2B influencer marketing
• Crafting compelling case studies as a B2B marketing tool
• Account-based marketing (ABM): Tailored strategies for high-value clients

Marketing and Psychology

• The power of color in influencing consumer choices
• Understanding the anchoring effect in pricing strategies
• Decoding the paradox of choice: Does more variety deter buyers?

Emerging Markets

• Strategies for introducing a product in a newly developing market
• Navigating marketing challenges in BRICS countries
• The role of cultural sensitivity in marketing to emerging economies

Marketing in Healthcare

• Ethical considerations in direct-to-consumer pharmaceutical advertising
• Marketing strategies for telemedicine in a post-pandemic world
• The role of content marketing in healthcare: Educating and promoting

Non-Profit Marketing

• Challenges and strategies for marketing without a profit motive
• The power of storytelling in non-profit marketing campaigns
• Mobilizing social media influencers for charitable causes

Experiential Marketing

• Crafting unforgettable brand experiences for consumers
• Measuring the return on investment (ROI) of experiential marketing campaigns
• The shift from product marketing to experience marketing

Marketing Analytics

• The promise and pitfalls of marketing attribution models
• Utilizing machine learning for predictive marketing analytics
• Integrating qualitative insights into a data-driven marketing strategy

Sustainability in Marketing

• Strategies for marketing eco-friendly products to skeptical consumers
• The long-term benefits of sustainable supply chain marketing
• Authenticity in green marketing: Beyond the buzzwords

Order Essay

Are you inspired but need that extra boost or strapped for time? Here at WriteOnDeadline, our expert writers specialize in crafting customized marketing essays designed for academic acclaim. Don’t let deadlines or academic pressure hold you back. Contact us today, and let’s turn that chosen topic into a masterpiece of insight and research excellence!

Useful References

To ensure your marketing essay is grounded in credible information, consider these authoritative sources:

• American Marketing Association – Journals and insights from leading marketing experts.
• Google Scholar – Access a wide range of scholarly articles on various marketing topics.
• HBR (Harvard Business Review) – Explore articles from industry leaders and academics.
• The Journal of Consumer Research – Find in-depth studies on consumer behavior.
• AdAge – Stay updated on the latest trends and news in advertising and marketing.

• Entertainment
• Environment
• Information Science and Technology
• Social Issues

Home Essay Samples Business

Essay Samples on Marketing

Marketing career: crafting triumph through creativity and strategy.

The modern world is an intricate web of connections and communications, and at its core lies the vibrant marketing career. In this essay, we embark on a journey through the exciting realm of marketing, exploring its multifaceted nature, the skills it demands, and the opportunities...

A Brief Analysis of Samsung's Marketing Aim and Strategies

Samsung is a world famous brand that has been made popular not because of the products, but also their innovation in technology. It’s the seventh most valuable brand in the world. Myself I believe this is due to the marketing mix of the company which...

• Marketing Strategy

Misleading Marketing Schemes in Australia and Their Impact

Marketing is the culprit of generating obesity. Marketing is detrimental to children’s health. Marketing is the culprit. Our country has been slammed with misleading marketing schemes and it is unacceptable. Marketers are using popular methods to wrongly entice young children to buy their products. An...

• Advertisement
• Consumer Behavior

Combination of Success: the Blend of Marketing and Customer Value

Marketing can be broadly defined as the communication channel linking a product or service to the targeted customers. Creation of value for customers is a critical task for marketers. From a customer's perspective, customer value is what they 'get' (benefits) relative to what they have...

• Customer Service

A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

Amongst a few marketing plans that Malaysia Airlines’ could apply is consumer orientated sales promotion. In applying consumer orientated promotion, Malaysia Airlines’ can offer price-off deals on their plane tickets. Consumers are usually price sensitive, hence with applying price-off deals, consumers’ purchase decisions would be...

• Marketing Plan

Stressed out with your paper?

Consider using writing assistance:

• 100% unique papers
• 3 hrs deadline option

Successful Marketing Strategy Starts With Great Advertisement

Advertisements: are best options to reach your customers, clients and patronisers. They can be the strategic procedures that guarantees contact with customers or prospects. Advertisement with various systematic approaches will attract someone’s attention better than single advertisement. You need to be systematic when promoting yourself...

• Marketing and Advertising

The Pros and Cons of Digital Marketing Methods

Introduction Today Digital Marketing is a part of everyone’s life, from personal to professional use. People use it to get up-to-date information and the business evolved through this network (Chaffey, 2016). The Internet is the most cost-effective ways to promote businesses (Chaffey, 2016; Lu, 2016)....

• Brand Management
• Social Media Marketing

Non-profit and For-Profit Organizations

Non-profit and for-profit organizations share similarities and also have their differences. For-profit organisations stray far from non-profit organisations in their motives; for-profits are driven to boost revenue where non-profits hold more selfless motives and won’t suffer financial difficulties or loss. This difference flows into their...

• Non-Profit Organization
• Organization

Best topics on Marketing

1. Marketing Career: Crafting Triumph through Creativity and Strategy

2. A Brief Analysis of Samsung’s Marketing Aim and Strategies

3. Misleading Marketing Schemes in Australia and Their Impact

4. Combination of Success: the Blend of Marketing and Customer Value

5. A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

6. Successful Marketing Strategy Starts With Great Advertisement

7. The Pros and Cons of Digital Marketing Methods

8. Non-profit and For-Profit Organizations

• Business Analysis
• Mcdonald's
• Dunkin Donuts
• Family Business

Need writing help?

You can always rely on us no matter what type of paper you need

*No hidden charges

100% Unique Essays

Absolutely Confidential

Money Back Guarantee

By clicking “Send Essay”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails

You can also get a UNIQUE essay on this or any other topic

Thank you! We’ll contact you as soon as possible.

• Marketing and PR

College Marketing Essays & Papers for Free

• Business and Management
• Finance, Accounting and Banking
• Human Resources (HR)
• Macro & Micro Economics

Business Buyer Behavior

Words: 1264

Saie Competitive Exams - The Best Way to Prepare for Your Exam

Marketing plan of the visiting nurse association of omaha/council bluffs.

Words: 5092

Hire an expert to write you a 100% unique paper aligned to your needs.

10 Nonverbal Status Indicators That You're in Charge

Using information to drive marketing decisions, cross cultural marketing.

Words: 1812

Coronavirus and the Future of Sports League Brands

Words: 2661

Lululemon vs Athleta: Which Brand is Better?

Gantt chart: nevada hike it and spike it, the increasing concerns about climate change.

• Essay of any type
• Scholarship essay
• Admission essay
• College essay
• High School

Fine collection of free essay examples, paper samples and topics

Access a vast arsenal of free writing examples covering any subject or topic. Use these academic essay examples to draw inspiration or deepen your knowledge in various areas. Start exploring now!

• Persuasive essays
• Argumentative essays
• Analytical essays
• Expository essays
• Classification essays
• Cause-and-effect
• Problem-and-solution
• Compare-and-contrast
• Descriptive essays
• Narrative essays
• Definition essays
• Informative essays
• Critical analysis
• Rhetorical analysis
• Admission essays
• Human Resources
• Political Science
• Government Studies
• Linguistics
• Gun control
• Capital punishment
• Domestic violence
• Police brutality
• Marijuana legalization
• Climate change
• Globalization
• Illegal immigration
• Overpopulation
• Gender roles
• American Revolution
• World War 1
• The Great Depression
• World War 2
• Vietnam War
• American Dream
• The Great Gatsby
• Romeo and Juliet
• To Kill a Mockingbird
• Catcher in the Rye
• Miscellaneous

What Is a Marketing Essay

The definition of marketing essay describes it as a written piece, exploring product promotion in detail. Such pieces entitle authors to conduct research, study terms, and argumentation. Writing process engages cognitive abilities as well as analytical and critical thinking. While writing, students educate themselves and improve skills in writing and argumentation.

Creating a competent scholarly piece about commerce is always challenging for young authors. College kids should read various data sources and select credible ones. Data must be organized and structured beforehand. Presentation of data, argumentation, as well as reasoning also add many problems for authors. Such papers must be written in compliance with requirements following strict guidelines.

Free Marketing Paper Examples to Download

Website offers countless marketing essay examples of any size and complexity. Browse through a wide selection of topics, opinions, and formats. Each pdf sample is available for free with no registration. All papers were donated by former students. They demonstrate unique approaches to tackling this uneasy task.

Use these text samples as a source of inspiration, guidance, or templates. Extract wording, argumentation techniques, and convincing tactics. Reading sample pieces before writing brings fresh marketing essay ideas. Example articles present perfect language, strong structuring, and smart narration.

Learn new storytelling tricks and perfect personal writing skills by copying selected articles. Look how other students managed to create memorable, well-designed, researched pieces. You may need a human resource management essay; find it in our library. Apply new knowledge in custom papers – boost overall quality and final grades.

Marketing Reflective Essay Examples

A marketing reflective essay challenges authors with critical assessment and taking an analytical look. In reflective pieces, students demonstrate in-depth subject understanding as well as superb writing skills. Such qualities can be achieved either by time-consuming learning or by copying successful papers. Proposed examples demonstrate sublime knowledge of both the article's subject and vocabulary. Here’s how even one reading session of a free marketing essay pdf example can change a student’s style:

• Improved wording, incision

Learn new topic-specific vocables for a big improvement in morphological variability as well as readability.

• Better paper structuring

Check out modern effective methods or text design for more narrative consistency and coherency.

• Thorough informational support

Examine how each statement is backed up by credible information from trustworthy data sources.

Marketing Analysis Paper Examples

Marketing analysis essay takes it further. Similar papers consist mostly of critique and researched material. Students demonstrate extensive academic knowledge and analysis skills. Writing process starts with subject studying and reading competent data sources. A good author must design a clean structure. Create a diverse plan that’ll allow for in-depth coverage. Paper must be kept informative yet captivating. Readers should be entertained and eager to read more.

If you’re short on marketing paper ideas, read proposed paper samples. Articles were donated by students who got the highest scores for these pieces. They present a wide variety of possible topics and analytical approaches. Check out business essays and what made these works great in analysis quality and data presentation. Try indirectly copying smart tricks as well as effectively improving personal writing skills. Make your writing excellent!

Write My Marketing Essay for Me!

To all students out there, here’s a short essay writing marketing online guide. Skim through it, then follow each step to create unique, competent scholarly works.

• Conduct in-depth research. Study all available data regarding the article's subject before essay writing in marketing. Thorough subject exploration is important.
• Arrange arguments. Carefully select only credible, relevant, and important data. Separate it from unchecked or controversial for better academic value.
• Design an outline. Plan narration by creating an article’s structure. Specify which data is mentioned and where. Follow this outline while writing.
• Make drafts. Write two-three versions of your article. Each one will be closer to perfection. After you’re satisfied with the achieved results, do the next step.
• Edit mistakes out. Proofread an article to eliminate spelling errors, grammar faults, and word repetitions. Check for plagiarism to be sure your article is unique.

If you need more help – contact us directly. Our service will be happy to help you tackle this uneasy marketing essay writing assignment.

Great Marketing Essay Topics Ideas

Want more assistance with finding new marketing topics to write about? The chance of creating an interesting scholarly piece significantly improves if the topic is fascinating. Select such a topic in marketing that you’d be eager to share thoughts. With that said, here’s a list of great paper subjects:

• How can consumers protect themselves from viral advertisements?
• Direct sell or a hidden call-to-action? Describe pros/cons of each approach.
• Explore effective methods of selling a bottle of water to a drowning man.
• Online product promotion as a part of modern retail strategies.
• Explain how advertisements can be more effective on social media.
• Business model of TikTok – analyze it in detail.
• How can a company create its image and earn clients’ loyalty?

Hint: Marketing is closely related with communication. So, browse more than one essay on communication in our database. 

Topics Related to Marketing

Picking one of marketing related topics instead of purely market-targeted gives additional possibilities. Students get a wider variety of arguments and more abilities to showcase particular knowledge. Subject-related articles develop cognitive skills as well as teach the concept application. We’ve compiled some marketing paper topics that are not entirely about marketing:

• How can kids improve revenues of a lemonade stand?
• Now people are products big companies buy/sell.
• Where to find the best customer for your business? (Consult: essay about business management .)
• Explore first forms of advertisement in Ancient Rome.
• Small entrepreneur struggles of the 21st century.
• How symbols are used in advertising/selling?
• Who was Steve Jobs – market genius or a fraud?
• Instagram and TikTok as the best platforms for selling stuff.

FAQ About Marketing Essays

Numerous free essays on marketing and related subjects are available to any internet user. The website offers countless options for each student to select the right paper sample. Download them as pdf files or examine free samples online. Use these free papers to improve personal grades and perfect writing abilities.

Short papers on marketing focus on densely packing information. Such articles require immense writing skills and experience to complete. Brief papers often are the hardest ones since all the data must be squeezed into a tiny amount. Multiple examples of short scholarly pieces can be downloaded free from this website.

Successful essays on marketing are started with topic statement sentences. Authors supply readers with essential information necessary for text understanding. The first paragraph only hooks attention without providing any concrete facts or arguments. Look at examples for guidance and inspiration. Samples showcase various takes on the article's introduction – choose yours!

All proposed essays about marketing were already submitted by their authors. The papers you see were donated by students. Copy-paste will result in poor originality percentage and grades. Teachers use plagiarism checkers on each submitted work. If you’re aiming at something better than “F”, you better write unique works.

Running out of time ?

Entrust your assignment to proficient writers and receive TOP-quality paper before the deadline is over.

Strategic Marketing Essay Examples and Topics

Importance of marketing in an organization.

• Words: 1201

Unilever in Brazil 1997-200: Marketing Strategies

• Words: 2340

Etisalat and Du Companies Marketing Strategies

• Words: 4138

Marketing Strategy for Joe & The Juice

• Words: 1625

Nike Inc.’s Marketing Strategy and Management

• Words: 2492

Strategic Marketing Plan for Marina Bay Sands Hotel

• Words: 2838

Hybrid Distribution Strategy’s Benefits and Threats

Costco and apple firms’ direct and indirect distribution channels.

• Words: 1116

Cowgirl Chocolates Company’s Strategic Marketing

Business research and its purposes, heinz corporation: mission, goals and objectives.

• Words: 1749

Strategic Marketing Management of Tim Hortons

• Words: 2402

Marketing as the Most Important Function of Management

• Words: 1079

Business Plan for Healthy-Mart Organic Supermarket

• Words: 6771

Strategic Marketing Management of Coca-Cola

• Words: 3086

Persil Laundry Detergent: Consumer-Based Segmentation

• Words: 1363

Critical Evaluation of Marketing Strategy

• Words: 3262

Entering a New Market for 7-Eleven: Macro- and Micro-Environment Analyses

• Words: 3113

Multinational Food Corporations & Eating Patterns in New Zealand

Consumer behaviour: kfc and subway.

• Words: 2564

Lush Cosmetics Company’s Marketing

Citibank’s target market analysis.

• Words: 1604

Nike Inc.: Marketing Practices

• Words: 1746

Zara, H&M, Benetton and Gap Firms’ Retail Strategy

• Words: 1401

Marketing Strategy for Sony’s Music System

• Words: 1196

Amazon Inc.’s Use of Consumer Behavior Theory

• Words: 3976

Marketing Principles

• Words: 3847

Indonesian Business Environmental PESTLE Analysis

• Words: 1440

Marketing Philosophy of Business Operating

Starbucks vs. dunkin donuts: marketing strategy, operations strategy: wendy’s restaurant.

• Words: 1109

Fitbit Flex Company’s Marketing Channels Strategy

International marketing strategy for starbucks.

• Words: 1431

Social Media Impact on Marketing Strategies

• Words: 1644

Marketing Implementation

• Words: 1501

Marketing Strategies and Financial Principles in the Sports Industry

Nyu langone health: strategic marketing.

• Words: 1182

IBM Foreign Investment in Philippines: International Business

• Words: 1146

Impossible Foods Inc.’s Consumer Behavior Strategic Recommendations

Coca-cola company and consumer behaviour.

• Words: 1066

Microsoft Corporation’s Defensive and Offensive Marketing

De beer diamonds: marketing strategy.

• Words: 1228

The New Dubai Shopping Mall: Marketing and Human Resources

• Words: 5447

Strategic Thinking and Effective Change: Samsung

• Words: 4554

Global Market Opportunity Assessment and Challenges

• Words: 2841

Apple Company’s Marketing Strategy in Asia and Latin America

• Words: 1102

Stylenanda Company Market Analysis

• Words: 1922

Airbus and Boeing Firm’s Marketing Strategy

Fedex company and its marketing strategy, fitbit: marketing strategy.

• Words: 1044

SWOT Analysis of the Avon Company

Zara home: market research, plan, and analysis, strategic marketing issues in emerging markets.

• Words: 2036

Kellogg’s Brans Cereal’s Competition Analysis

Strategic marketing in asda.

• Words: 5546

Hero Builders Firm’s Marketing Strategy Analysis

Hair gel by jedwan international: marketing strategy.

• Words: 1176

Marketing Strategy and Travel Plan for Students

• Words: 1246

Vertical Marketing System: Procter & Gamble Company

International marketing plan for indonesia.

• Words: 2313

The Lululemon Brand Internet Strategies

• Words: 1245

Zara Company’s Distribution and Promotion Strategy

Tesla motors marketing strategy and perspectives.

• Words: 1134

Automobile Industry Promotional and Advertising Strategies

• Words: 2237

Billabong’s Marketing Analysis

Williams-sonoma: researching of marketing strategy, stormer’s ironing services: marketing plan.

• Words: 2814

Identifying the Sample Size’s Demographic Profile

• Words: 3736

Marketing Strategy Aveeno

Wal-mart strategic marketing.

• Words: 3513

Strategic Market Entry Modes

• Words: 1392

Ecotourism and Voluntourism Strategies and Recommendations

• Words: 2298

Marketing Environment Forces

• Words: 1449

Perpetual Maps in Marketing Simulation

Nestle international marketing strategies analysis and recommendations, a strategic marketing odyssey for company x.

• Words: 1241

Tesla Inc.: Marketing Strategy

Recommendations for amazon prime video, starbucks: strategic marketing, strategic marketing and neoliberalism, market strategy plan for netflix, trip affairs travel consult ltd: strategic marketing.

• Words: 2603

Strategic Marketing Perspective to Manage Organizational Growth

• Words: 6970

Price as a Vital Element in Marketing Strategies

East regional health system’s marketing mix strategies, intel: the marketing campaigns, digital marketing strategy improvement, strategic performance assessment for business expansion, revolutionizing airline revenue strategies.

• Words: 1278

Drone Delivery and Its Strategic Marketing

Aspects of the market entry strategies, world vision australia: digital marketing strategy, effective marketing strategies of coke and pepsi, the ecosia platform’s marketing strategy.

• Words: 1369

Emirates NBD and Jumeirah Group’s Marketing Strategies

The amazon firm’s marketing and sustainability, tesla inc.’s strategies for competitive advantage, evaluating and developing a marketing strategy.

• Words: 1693

Social Media Strategy for Catalina Spa and Beauty Shop

• Words: 1437

Marketing Strategy of the Accenture Company

Innovative pharmaceutical mnc business models in africa’s emerging markets.

• Words: 20680

TransSprech: Marketing Strategy

Marketing strategies of a-pharm pharmaceutical company, apple’s marketing strategies for the social network instagram, marketing sampling design: strengths & weaknesses, nebraska tourism commission’s advertising campaign.

• Words: 1387

Federation University Australia’s Marketing Strategy

Kernel keto’s marketing plan and sales strategy.

• Words: 1169

The Colonized Coffee Instagram Campaign

• Words: 1144

A Feasibility Study of Bussleton Jetty’s

• Words: 1377

Saretta Art & Design: Buyer Persona Presentation

The marriott bath line: marketing strategy, formula e championship’s marketing strategy, trader joe’s: strategic marketing, identifying a customer and a problem in business, digital marketing strategy of r.e.t.r.o. console, jacksonville university inn: marketing recommendations.

• Words: 1679

Introduction to Marketing Theory and Concepts

Strategic marketing slp case: mastering strategic management.

• Words: 2982

Strategic Marketing Module Case: HR Outsourcing

• Words: 1101

Ultimate Guide to Writing Your College Essay

Tips for writing an effective college essay.

College admissions essays are an important part of your college application and gives you the chance to show colleges and universities your character and experiences. This guide will give you tips to write an effective college essay.

Want free help with your college essay?

UPchieve connects you with knowledgeable and friendly college advisors—online, 24/7, and completely free. Get 1:1 help brainstorming topics, outlining your essay, revising a draft, or editing grammar.

Writing a strong college admissions essay

Learn about the elements of a solid admissions essay.

Avoiding common admissions essay mistakes

Learn some of the most common mistakes made on college essays

Brainstorming tips for your college essay

Stuck on what to write your college essay about? Here are some exercises to help you get started.

How formal should the tone of your college essay be?

Learn how formal your college essay should be and get tips on how to bring out your natural voice.

Taking your college essay to the next level

Hear an admissions expert discuss the appropriate level of depth necessary in your college essay.

Student Stories

Student Story: Admissions essay about a formative experience

Get the perspective of a current college student on how he approached the admissions essay.

Student Story: Admissions essay about personal identity

Get the perspective of a current college student on how she approached the admissions essay.

Student Story: Admissions essay about community impact

Student story: admissions essay about a past mistake, how to write a college application essay, tips for writing an effective application essay, sample college essay 1 with feedback, sample college essay 2 with feedback.

This content is licensed by Khan Academy and is available for free at www.khanacademy.org.

Have a language expert improve your writing

Check your paper for plagiarism in 10 minutes, generate your apa citations for free.

• Knowledge Base
• College essay

How to Write a College Essay | A Complete Guide & Examples

The college essay can make or break your application. It’s your chance to provide personal context, communicate your values and qualities, and set yourself apart from other students.

A standout essay has a few key ingredients:

• A unique, personal topic
• A compelling, well-structured narrative
• A clear, creative writing style
• Evidence of self-reflection and insight

To achieve this, it’s crucial to give yourself enough time for brainstorming, writing, revision, and feedback.

In this comprehensive guide, we walk you through every step in the process of writing a college admissions essay.

Table of contents

Why do you need a standout essay, start organizing early, choose a unique topic, outline your essay, start with a memorable introduction, write like an artist, craft a strong conclusion, revise and receive feedback, frequently asked questions.

While most of your application lists your academic achievements, your college admissions essay is your opportunity to share who you are and why you’d be a good addition to the university.

Your college admissions essay accounts for about 25% of your application’s total weight一and may account for even more with some colleges making the SAT and ACT tests optional. The college admissions essay may be the deciding factor in your application, especially for competitive schools where most applicants have exceptional grades, test scores, and extracurriculars.

What do colleges look for in an essay?

Admissions officers want to understand your background, personality, and values to get a fuller picture of you beyond your test scores and grades. Here’s what colleges look for in an essay :

• Demonstrated values and qualities
• Vulnerability and authenticity
• Self-reflection and insight
• Creative, clear, and concise writing skills

Prevent plagiarism. Run a free check.

It’s a good idea to start organizing your college application timeline in the summer of your junior year to make your application process easier. This will give you ample time for essay brainstorming, writing, revision, and feedback.

While timelines will vary for each student, aim to spend at least 1–3 weeks brainstorming and writing your first draft and at least 2–4 weeks revising across multiple drafts. Remember to leave enough time for breaks in between each writing and editing stage.

Create an essay tracker sheet

If you’re applying to multiple schools, you will have to juggle writing several essays for each one. We recommend using an essay tracker spreadsheet to help you visualize and organize the following:

• Deadlines and number of essays needed
• Prompt overlap, allowing you to write one essay for similar prompts

You can build your own essay tracker using our free Google Sheets template.

College essay tracker template

Ideally, you should start brainstorming college essay topics the summer before your senior year. Keep in mind that it’s easier to write a standout essay with a unique topic.

If you want to write about a common essay topic, such as a sports injury or volunteer work overseas, think carefully about how you can make it unique and personal. You’ll need to demonstrate deep insight and write your story in an original way to differentiate it from similar essays.

What makes a good topic?

• Meaningful and personal to you
• Uncommon or has an unusual angle
• Reveals something different from the rest of your application

Brainstorming questions

You should do a comprehensive brainstorm before choosing your topic. Here are a few questions to get started:

• What are your top five values? What lived experiences demonstrate these values?
• What adjectives would your friends and family use to describe you?
• What challenges or failures have you faced and overcome? What lessons did you learn from them?
• What makes you different from your classmates?
• What are some objects that represent your identity, your community, your relationships, your passions, or your goals?
• Whom do you admire most? Why?
• What three people have significantly impacted your life? How did they influence you?

How to identify your topic

Here are two strategies for identifying a topic that demonstrates your values:

• Start with your qualities : First, identify positive qualities about yourself; then, brainstorm stories that demonstrate these qualities.
• Start with a story : Brainstorm a list of memorable life moments; then, identify a value shown in each story.

After choosing your topic, organize your ideas in an essay outline , which will help keep you focused while writing. Unlike a five-paragraph academic essay, there’s no set structure for a college admissions essay. You can take a more creative approach, using storytelling techniques to shape your essay.

Two common approaches are to structure your essay as a series of vignettes or as a single narrative.

Vignettes structure

The vignette, or montage, structure weaves together several stories united by a common theme. Each story should demonstrate one of your values or qualities and conclude with an insight or future outlook.

This structure gives the admissions officer glimpses into your personality, background, and identity, and shows how your qualities appear in different areas of your life.

Topic: Museum with a “five senses” exhibit of my experiences

• Introduction: Tour guide introduces my museum and my “Making Sense of My Heritage” exhibit
• Story: Racial discrimination with my eyes
• Lesson: Using my writing to document truth
• Story: Broadway musical interests
• Lesson: Finding my voice
• Story: Smells from family dinner table
• Lesson: Appreciating home and family
• Story: Washing dishes
• Lesson: Finding moments of peace in busy schedule
• Story: Biking with Ava
• Lesson: Finding pleasure in job well done
• Conclusion: Tour guide concludes tour, invites guest to come back for “fall College Collection,” featuring my search for identity and learning.

Single story structure

The single story, or narrative, structure uses a chronological narrative to show a student’s character development over time. Some narrative essays detail moments in a relatively brief event, while others narrate a longer journey spanning months or years.

Single story essays are effective if you have overcome a significant challenge or want to demonstrate personal development.

Topic: Sports injury helps me learn to be a better student and person

• Situation: Football injury
• Challenge: Friends distant, teachers don’t know how to help, football is gone for me
• Turning point: Starting to like learning in Ms. Brady’s history class; meeting Christina and her friends
• My reactions: Reading poetry; finding shared interest in poetry with Christina; spending more time studying and with people different from me
• Insight: They taught me compassion and opened my eyes to a different lifestyle; even though I still can’t play football, I’m starting a new game

Brainstorm creative insights or story arcs

Regardless of your essay’s structure, try to craft a surprising story arc or original insights, especially if you’re writing about a common topic.

Never exaggerate or fabricate facts about yourself to seem interesting. However, try finding connections in your life that deviate from cliché storylines and lessons.

Admissions officers read thousands of essays each year, and they typically spend only a few minutes reading each one. To get your message across, your introduction , or hook, needs to grab the reader’s attention and compel them to read more..

Avoid starting your introduction with a famous quote, cliché, or reference to the essay itself (“While I sat down to write this essay…”).

While you can sometimes use dialogue or a meaningful quotation from a close family member or friend, make sure it encapsulates your essay’s overall theme.

Find an original, creative way of starting your essay using the following two methods.

Option 1: Start with an intriguing hook

Begin your essay with an unexpected statement to pique the reader’s curiosity and compel them to carefully read your essay. A mysterious introduction disarms the reader’s expectations and introduces questions that can only be answered by reading more.

Option 2: Start with vivid imagery

Illustrate a clear, detailed image to immediately transport your reader into your memory. You can start in the middle of an important scene or describe an object that conveys your essay’s theme.

A college application essay allows you to be creative in your style and tone. As you draft your essay, try to use interesting language to enliven your story and stand out .

Show, don’t tell

“Tell” in writing means to simply state a fact: “I am a basketball player.” “ Show ” in writing means to use details, examples, and vivid imagery to help the reader easily visualize your memory: “My heart races as I set up to shoot一two seconds, one second一and score a three-pointer!”

First, reflect on every detail of a specific image or scene to recall the most memorable aspects.

• What are the most prominent images?
• Are there any particular sounds, smells, or tastes associated with this memory?
• What emotion or physical feeling did you have at that time?

Be vulnerable to create an emotional response

You don’t have to share a huge secret or traumatic story, but you should dig deep to express your honest feelings, thoughts, and experiences to evoke an emotional response. Showing vulnerability demonstrates humility and maturity. However, don’t exaggerate to gain sympathy.

Use appropriate style and tone

Make sure your essay has the right style and tone by following these guidelines:

• Use a conversational yet respectful tone: less formal than academic writing, but more formal than texting your friends.
• Prioritize using “I” statements to highlight your perspective.
• Write within your vocabulary range to maintain an authentic voice.
• Write concisely, and use the active voice to keep a fast pace.
• Follow grammar rules (unless you have valid stylistic reasons for breaking them).

You should end your college essay with a deep insight or creative ending to leave the reader with a strong final impression. Your college admissions essay should avoid the following:

• Summarizing what you already wrote
• Stating your hope of being accepted to the school
• Mentioning character traits that should have been illustrated in the essay, such as “I’m a hard worker”

Here are two strategies to craft a strong conclusion.

Option 1: Full circle, sandwich structure

The full circle, or sandwich, structure concludes the essay with an image, idea, or story mentioned in the introduction. This strategy gives the reader a strong sense of closure.

In the example below, the essay concludes by returning to the “museum” metaphor that the writer opened with.

Option 2: Revealing your insight

You can use the conclusion to show the insight you gained as a result of the experiences you’ve described. Revealing your main message at the end creates suspense and keeps the takeaway at the forefront of your reader’s mind.

Revise your essay before submitting it to check its content, style, and grammar. Get feedback from no more than two or three people.

It’s normal to go through several rounds of revision, but take breaks between each editing stage.

Also check out our college essay examples to see what does and doesn’t work in an essay and the kinds of changes you can make to improve yours.

Respect the word count

Most schools specify a word count for each essay , and you should stay within 10% of the upper limit.

Remain under the specified word count limit to show you can write concisely and follow directions. However, don’t write too little, which may imply that you are unwilling or unable to write a thoughtful and developed essay.

Check your content, style, and grammar

• First, check big-picture issues of message, flow, and clarity.
• Then, check for style and tone issues.
• Finally, focus on eliminating grammar and punctuation errors.

Get feedback

Get feedback from 2–3 people who know you well, have good writing skills, and are familiar with college essays.

• Teachers and guidance counselors can help you check your content, language, and tone.
• Friends and family can check for authenticity.
• An essay coach or editor has specialized knowledge of college admissions essays and can give objective expert feedback.

The checklist below helps you make sure your essay ticks all the boxes.

College admissions essay checklist

I’ve organized my essay prompts and created an essay writing schedule.

I’ve done a comprehensive brainstorm for essay topics.

I’ve selected a topic that’s meaningful to me and reveals something different from the rest of my application.

I’ve created an outline to guide my structure.

I’ve crafted an introduction containing vivid imagery or an intriguing hook that grabs the reader’s attention.

I’ve written my essay in a way that shows instead of telling.

I’ve shown positive traits and values in my essay.

I’ve demonstrated self-reflection and insight in my essay.

I’ve used appropriate style and tone .

I’ve concluded with an insight or a creative ending.

I’ve revised my essay , checking my overall message, flow, clarity, and grammar.

I’ve respected the word count , remaining within 10% of the upper word limit.

Congratulations!

It looks like your essay ticks all the boxes. A second pair of eyes can help you take it to the next level – Scribbr's essay coaches can help.

Colleges want to be able to differentiate students who seem similar on paper. In the college application essay , they’re looking for a way to understand each applicant’s unique personality and experiences.

Your college essay accounts for about 25% of your application’s weight. It may be the deciding factor in whether you’re accepted, especially for competitive schools where most applicants have exceptional grades, test scores, and extracurricular track records.

A standout college essay has several key ingredients:

• A unique, personally meaningful topic
• A memorable introduction with vivid imagery or an intriguing hook
• Specific stories and language that show instead of telling
• Vulnerability that’s authentic but not aimed at soliciting sympathy
• Clear writing in an appropriate style and tone
• A conclusion that offers deep insight or a creative ending

While timelines will differ depending on the student, plan on spending at least 1–3 weeks brainstorming and writing the first draft of your college admissions essay , and at least 2–4 weeks revising across multiple drafts. Don’t forget to save enough time for breaks between each writing and editing stage.

You should already begin thinking about your essay the summer before your senior year so that you have plenty of time to try out different topics and get feedback on what works.

Most college application portals specify a word count range for your essay, and you should stay within 10% of the upper limit to write a developed and thoughtful essay.

You should aim to stay under the specified word count limit to show you can follow directions and write concisely. However, don’t write too little, as it may seem like you are unwilling or unable to write a detailed and insightful narrative about yourself.

If no word count is specified, we advise keeping your essay between 400 and 600 words.

Is this article helpful?

Other students also liked.

• What Do Colleges Look For in an Essay? | Examples & Tips
• College Essay Format & Structure | Example Outlines
• How to Revise Your College Admissions Essay | Examples

More interesting articles

• Choosing Your College Essay Topic | Ideas & Examples
• College Essay Examples | What Works and What Doesn't
• Common App Essays | 7 Strong Examples with Commentary
• How Long Should a College Essay Be? | Word Count Tips
• How to Apply for College | Timeline, Templates & Checklist
• How to End a College Admissions Essay | 4 Winning Strategies
• How to Make Your College Essay Stand Out | Tips & Examples
• How to Research and Write a "Why This College?" Essay
• How to Write a College Essay Fast | Tips & Examples
• How to Write a Diversity Essay | Tips & Examples
• How to Write a Great College Essay Introduction | Examples
• How to Write a Scholarship Essay | Template & Example
• How to Write About Yourself in a College Essay | Examples
• Style and Tone Tips for Your College Essay | Examples
• US College Essay Tips for International Students

"I thought AI Proofreading was useless but.."

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it.

• Essay Database >
• Essays Samples >
• Essay Types >
• College Essay Example

Marketing College Essays Samples For Students

7050 samples of this type

WowEssays.com paper writer service proudly presents to you a free catalog of Marketing College Essays intended to help struggling students tackle their writing challenges. In a practical sense, each Marketing College Essay sample presented here may be a guide that walks you through the important phases of the writing process and showcases how to develop an academic work that hits the mark. Besides, if you need more visionary assistance, these examples could give you a nudge toward an original Marketing College Essay topic or inspire a novice approach to a threadbare subject.

In case this is not enough to slake the thirst for efficient writing help, you can request personalized assistance in the form of a model College Essay on Marketing crafted by a pro writer from scratch and tailored to your particular instructions. Be it a plain 2-page paper or a profound, lengthy piece, our writers specialized in Marketing and related topics will deliver it within the stated timeframe. Buy cheap essays or research papers now!

Free Essay About Precarious Employment

Cranford, cynthia j., leah vosko, nancy zukewich. “precarious employment in the canadian labour market: a statistical portrait. just labour: a canadian journal of work and society 16 (2010): 6-22. web. 1 oct. 2013., good example of essay on israel capital market.

Israel Capital Market

Good Example Of Business Analytics And Econometrics Essay

Business analytics & econometrics.

When defining a business, profit maximization is generally associated as the main purpose; even though profit has an indispensible role to play in businesses, it definitely cannot become the business goal. There are many reasons against this: first of all, this goal only emphasizes on the end result that is the maximization of profits while completely overlooking the means that need to be employed to achieve the results. If a business ultimately aims to maximize its profits, it could even make use of socially undesirable means.

Don't waste your time searching for a sample.

Get your essay done by professional writers!

Just from $10/page

Example Of GE Healthcares Essay

International marketing essay, how does international expansion fit into the firm’s strategic planning process by that i mean, in what context does it come up and get decided that a firm will attempt an international expansion projectis an international expansion project a short term project or a long-term project, good essay on the case of kmart, good example of essay on gender roles, free management information systems ip essay example.

Large corporations and start-ups globally have professional business websites. These websites ensure that the business is available and, accessible to its existing and potential customers all the time. Potential customers can find the products and, services offered via search engines such as Google. A well designed website will allow clients to go online and, research about the services and, products a business offers at the comfort and convenience of their home. For instance, a car repair and spare parts sale business can make good use of a well-developed website to market its products and services.

Business Research Methods Essay Examples

Business research methods.

Introduction Research methods refer to different ways research is done. Various scholars use research to identify or investigate on given topics or a new event in society. Research techniques are taught in schools and colleges to prepare students to investigate on their needs of topics, as they are prepared into the job market and doing their own investigations. In the light of this essay, questions that relate to research shall be elucidated in brief while doing research in companies.

Example Of Essay On The IKEA Company

The IKEA Company has several advantages that make it a favorite among furniture shoppers in the markets that it is operating. The first advantage is its ability to offer modern designs of furniture at a good value compared to other manufactures. Also, due to the huge sizes of its stores and a huge production team, IKEA can match its competitors on prices while undercutting them on costs by up to 30%. In the German market, for example, IKEA was successful due to their lower prices and the fact that their retailers adopted similar formula in their operations.

Good Philip and Matsushita Essay Example

Free essay about advertising the business.

- INTRODUCTION - Setting up a training business, business communication training in Saudi Arabia - Research about the business and know how to handle it in the country. This way One will get to know the gaps the business will fill considering that there are other training colleges in the country - Know the way the business operates and ensure that there are means of dealing with any problem. This way the business will be cushioned from the challenges that it might face.

Good Essay About Influence of Marketers

Influence of marketers.

Influence of Marketers In this era of technological advancement, social media has had a huge effect on consumers purchasing behavior and hence has revolutionized the way marketing is done.

Essay On Market-Oriented Company

- Does method have a societal marketing orientation? Is it just a market-oriented company that integrates a number of environmental practices into its operation? Explain.

Developing New Business Essay Examples

Free essay on international tax treaties, international tax treaties as a means of advancing economic goals, good essay about business growth and failure in marketing, business growth and failure in marketing, example of international trade and finances essay, section a: the importance of international cooperation in the global economy, free essay on the curious reader.

Going through the book “Curious reader” I have come across very interesting issues I had no or less idea about. Among the articles I come across were:

Hodgman, Ann. “No wonder they call me a bitch“ The Curious Reader. (2009)

Example of essay on scientific management.

Scientific management is a science due to the mental revolution involved in the duties of both the workmen and management in an industry (Taylor 2013). It is a science since it involves mental revolution. The workers change their mentality towards their work, employers and also the fellow employees. On the other hand, the managers change their mentality towards their employees, their fellow management team and their daily problems as the managers. This complete mental revolution is what makes scientific management a science.

Financial Market Essay Examples

Free financial analysis essay sample, free essay on internationalization theories and models, example of customer experience essay, innovators must deeply experience the world of their customers.

Customer centricity is the dominant component of business success. The ability to engage with customers as people is of utter importance to innovators. Consumers or customers constitute the market and guarantee any business its success. Innovators need to relate fully with their customers so as to identify and implement their needs, tastes and preferences (Mohan et al, 54).

Free Whats Wrong with Advertising Targeted to Children Essay Example

Example of business analytics and econometrics essay, ikea business structure essay example, good example of facebook marketing and advertising, a. assess the people, organization, and technology issues for using social media to engage with customers..

The people, organization and technology issues for using social media to engage with customers include reaching out the right people, obtaining the technical skills and ensuring privacy on the internet. It is possible to align Facebook page with several business processes and strategic goals to be able to create better customer relationships, improve customer interaction, allow open communication and adopt cost effective measures (Inci, 2009). It is extremely important to ensure efficiency in all of these aspects.

b. What are the ... Read more Social Media Sociology Market Facebook Marketing Company Media Customers Customer Service Advertising Services papers Internet 2 Pages Good Example Of Coca Cola Essay

Sample essay on vans, vans - sales promotion and personal selling, free essay on professor kevin wang, good essay on rome, free international business machines essay example, example of alex gorsky essay, monarch casino essay example, introduction, wall street journal essays examples, an accounting investigation after the uk based super market restated its profits.

Issue: Tesco restated its accounts due to overstatement of earnings and an accounting investigation is looking into the matters. The company is unable to account for its problems as well as its earnings.

Example Of Income Tax Essay

Business expansion plan essay example.

Businesses are meant to expand in the future. However, it is important for the businesses to decide upon the strategies that will focus upon the expansion plan. The businesses can be related to any industry. However, due to globalization and increased consumer demands, the organizations are planning to expand in the abroad countries as well.

Good Virgin Atlantic Essay Example

1A The leadership of the Virgin Atlantic believes that the success of the business strategy requires them to build their foundations by focusing on business and leisure market. Also, by building foundation by focusing on driving efficiency and effectiveness of the company. They have a simple mission statement, which is to embrace the human spirit and to fly. In contrast, the British Red Cross helps people who are in crisis, irrespective who and where they are. In their effort, they form part of a global voluntary network, who responds to “conflicts, natural disasters, and individual emergencies.”

Cloud Computing Essay Samples

Cloud computing is one of the leading technologies in the corporate world today. It helps reduce the operational cost of doing business as well as makes computing more energy efficient. It also facilitates innovation and unlocks other avenues for doing business. Cloud computing is commercially viable for Turner Organic Chocolates since it utilizes existing infrastructure to upgrade efficiency of our data use.

Good Example Of Lesson in Marketing Essay

All the big companies around the world pay special attention to advertising and building brands. Brand managers are hired and they are given a special budget to advertise and maintain the brand position and value. Coca-Cola, Apple, Pepsi, Intel and Apple are the examples of the brands that pay special attention towards brand building. Brand building is about maintain one’s brand in the minds of the consumer as well as continuously deliver the high quality, and meeting all the consumer expectations that are created in the mind of the consumers through advertising, and other public-relations activities.

Example Of Essay On Enabling Strategic Value With Information Technology

Investment management essays examples, general theory of competitive essays examples, sample essay on macroeconomics and monopoly capitalism, free international trade speech essay example.

The term macroeconomic is described as a branch of economics, which deals with the relationship among aggregates components of the economy such as the gross domestic product, inflation, and the unemployment level, among others. This paper will inspect the present state of the United States macroeconomics elements and its implication to the international trade. In essence, the speech centers on macroeconomic components and mainly focuses on international trade and foreign exchange rates.

Good Example Of Personal Worldview Essay

Part i: basic assumptions about the organizational world and how it works, good essay about consumer behavior and marketing strategy, good essay about statistics in business.

Statistical analysis has always been a valuable tool for running any business locally or globally. Business executives have to admit that modern market challenges became extremely complex and need to be approached with scientific methods rather than plain intuition. When it comes to business, there are almost uncountable number of ways statistics may come in handy (William).

Good YouTube Essay Example

Good technological improvement essay example, casino essay sample, free key west pie company essay example, introduction:, michael pollans big organic essay sample, example of essay on interpreting market, good example of essay on a case of the blackberry smartphones, sample essay on importance of effective integrated online digital campaigns, importance of effective integrated on-line digital campaigns with reference to social media, information system essay example.

ine is a top free app in the app store that allows users to share and watch a six-second video over Facebook, Twitter and the app itself. It was launched by the twitter group and has the vine.co domain. Its name originated from the word Vignette which means “short highly impressionable scene,” it can also mean photo filter. The application is supported by both the android and iOS platforms. The app has a detailed tutorial on how to create the short videos of up to six seconds.

Free Essay On Business Analytics and Econometrics

Business analytics and econometrics, sample essay on integrating business fundamentals with ethics and law.

Password recovery email has been sent to [email protected]

Use your new password to log in

You are not register!

By clicking Register, you agree to our Terms of Service and that you have read our Privacy Policy .

Now you can download documents directly to your device!

Check your email! An email with your password has already been sent to you! Now you can download documents directly to your device.

or Use the QR code to Save this Paper to Your Phone

The sample is NOT original!

Short on a deadline?

Don't waste time. Get help with 11% off using code - GETWOWED

No, thanks! I'm fine with missing my deadline

Essay on Marketing: Top 9 Essays on Marketing

Essay on‘Marketing’. Find paragraphs, long and short term papers on ‘Marketing’ especially written for school and college students.

Essay on Marketing

Term Paper Contents:

• Essay on the Challenges and Opportunities of Marketing

Essay # 1. Introduction to Marketing:

ADVERTISEMENTS:

Marketing is everywhere. Everything from presenting yourself for a job interview to selling your products includes marketing. Main objective of any company is to gain profits which can be achieved only through marketing of the products. Marketing enables the companies to create demand and earn profits. If these two aspects are not taken care of, then the company will not survive in the market.

“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.” – (American Marketing Association)

“Marketing is a social process by which individuals and groups obtain what they need and want through creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” – (Philip Kotler)

Thus it can be safely said that a company reaches its customer through marketing and communicates to them about the products and services offered by the company.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay # 2. Evolution of Marketing :

In earlier days, an organization was mainly concerned with production of goods. It used to believe on mass production and paid less or negligible attention on quality of the product and the customer’s demand.

After some time, the focus of organization shifted from production of the product to the sale of the product. The concept of marketing emerged gradually in 1970’s after the production and sales era. It took many years for organizations to realize that a customer is the key for making profits in the long run. The marketing concept is evolved through various stages.

These stages are explained below:

1. Production Era :

The production era began with the Industrial Revolution in the 17th century and continued till 1920s. Say’s law – Supply creates its own demand – was applicable in this era. The demand for products was more than the supply in the market; thus, it was a seller’s market. In the production era, the main aim of an organization was to manufacture products faster and at low prices. In this era, customers were concerned only about the availability of products and no importance was given to features and quality of products.

2. Sales Era :

The sales era came into existence in 1920s and continued till the mid of 1950s. This era was marked by the great depression of 1923. The depression proved that manufacturing products was not everything because the sale of the products was also important for organizations to earn profit.

Thus, the need for developing promotion and distribution strategies emerged to sell products. The organizations started advertising their products to increase their sales. Many organizations created specialized market research departments to collect and analyze the prevailing market data.

3. Marketing Era :

The sales era merely focused on selling the goods and ignored the consumers’ needs and demands. The year 1970 marked the advent of marketing era. In the marketing era, organizations realized the importance of customers and started designing the products as per customers’ needs.

Therefore, the marketing era led to the development of customer-centered activities over the production and selling activities. Organizations came up with different techniques, such as customer survey, to collect and analyze data for understanding the customer’s expectations, needs, and wants.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay # 3. Approaches to the Study of Marketing:

The meaning of marketing is different to different people. In common parlance, marketing is the process of selling something at a market place. To a salesman it means selling whereas to an advertising manager it means advertising. To some it means the study of individual commodities and their movement in the market place, to some others marketing means the study of institutions and persons who move their products or study of the economic contributions.

Thus, there are different approaches to the study of marketing:

1. Commodity Approach:

The commodity approach focuses a specific commodity and includes the sources and conditions of supply, nature and extent of demand, the distribution channels used and the functions, such as buying, selling, financing, advertising storage etc. various agencies perform. Prof. Paul Mazur defined as “the delivery of a standard of living to society. Prof. Malcolm McNair expanded the definition to “the creation and delivery of a standard of living”.

2. Institutional Approach:

The institutional approach focuses on the study of various middlemen and facilitating agencies.

3. Functional Approach:

The functional approach considers different kinds of functions recognized for their repetitive occurrences and necessarily performed to consummate market transactions. Converse, Huegy and Mitchell define marketing as the “business of buying and selling and as including those business activities involved in the flow of goods and services between producers and consumers.” American Marketing Association, perhaps, gives more factual or descriptive definition. It defined marketing as the performance of business activities that direct the flow of goods and services from producer to consumer or user.

4. Managerial Approach:

The managerial approach concentrates on the decision making process involved in the performance of marketing functions at the level of a firm. Howard, Phelps and Westing and Lazo and Corbin are the pioneers of the managerial approach.

5. Societal Approach:

The societal approach consider the interactions between the various environmental factors (socio-logical, cultural, political, legal) and marketing decisions and their impact on the well- being of society. Kotler, Feldman and Gist, were the main proponents of the societal approach.

6. Systems Approach:

The systems’ approach is based on Von Bartalanffy’s general systems theory. He defined system as a “set of objects together with the relationships among them and their attributes”. This approach recognizes the inter-relations and inter-connections among the components of a marketing system in which products, services, money, and equipment and information flow from marketers to consumers that largely determine the survival and growth capacities of a firm.

7. Modern Concept:

The new managerial awareness and desire reflected in the consumer orientation for all all-out commitment to the market consideration and to connect all marketing operations to the consumer needs has given birth to a new operational concept. Felton views the marketing concept as “a corporate state of mind that insists on the integration and coordination of all marketing functions that, in turn, are welded with all other corporate functions, for the basic objective of producing maximum long-range corporate profits.

According to Kotler, the marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals. According to McNamara,” marketing concept is … a philosophy of business management, based upon a company- wide acceptance of the need for customer orientation, profit orientation, and recognition of the important role of marketing in communicating the needs of the market to all major corporate departments”.

Lazo and Cobin describe marketing concept as ” the recognition on the part of management that all business decisions of a firm must be made in the light of customer needs and wants; hence, that all marketing activities must be under one supervision and that all activities of a firm must be coordinated at the top, in the light of market requirements”. King has given one of the most comprehensive descriptions of the marketing concept. He defined it as, “a managerial philosophy concerned with the mobilization, utilization and control of total corporate effort for the purpose of helping consumers solve selected problems in ways compatible with planned enhancement of the profit position of the firm”.

These definitions suggest that marketing is only concerned with the movement of goods and services from the plant to the consumer. This is thus a production-oriented definition more appropriate for a sellers’ market and dangers in case of buyers’ market. In fact, marketing is related with the sophisticated strategy of attempting to offer what the consumer may want and at a profit.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay  # 4. Objectives of Marketing:

According to Peter F. Drucker, “Marketing means such a perfect understanding of the customer that the product fits him totally and sells itself. Marketing would result in a customer who is ready to buy all that, what should be needed then is to make the product available.”

Organization’s marketing strategies are designed in tune with various marketing objectives.

The objectives of marketing aim at:

1. Creating demand for the products by identifying the needs and wants of customers. The consumers get familiar with the usage of products through different promotional programs, such as advertising and personal selling. This helps in creating demand for the products by the customers.

2. Increasing the market share of the organization. The marketing efforts, such as promotion, create the product awareness in the market. The product awareness helps in capturing the reasonable share in the market by organization.

3. Building the goodwill of the organization in the market. Every organization tries to earn reputation in the market by providing quality goods to the customers. It builds its goodwill by popularizing products supported by advertising, reasonable prices, and high quality.

4. Increasing profits and achieving long-term goals through customer satisfaction. All the marketing activities revolve around the customer. These activities fulfill the organization’s long-term goal of profitability, growth, and stability by satisfying the customer’s demands. All the departments, such as production, finance, human resource, and marketing, coordinate with each other to fulfill the customer’s expectations keeping the maximization of profit as the focus.

Essay # 5. Marketing Process:

Marketing Process —– The marketing process is one that invol­ves the following chain of business activities:

1. Identification and study of the desires, needs, and requirements of the^ consumers;

2. Testing the validity of the consumers’ reaction in respect of product features, price, distribution outlets, new product concepts, and new product introduction;

3. Matching the consumers’ needs with the firm’s offerings and capa­bilities;

4. Creating effective marketing communications and programmes with emphasis on lower price, mass distribution channels and mass advertising to reach numerous market segments so that the consumers know about the product’s availability; and

5. Establishment of resource allocation procedures among the various marketing components like sales promotion, advertisement, distribution, product design, etc. 

Outline of functions in the Marketing Process : In order to place the goods in the hands of the consumers, an integrated group of activities is involved in marketing. Marketing functions cover all those activi­ties which are required for the journey of goods from the producer to the consumer. Goods require some preparations, undergo many operations and pass several hands before they reach the final consumer.

In consideration of the above factors, Clark has divided the modem marketing process into three broad categories as under:

(i) Concentration

(ii) Dispersion

(iii) Equalisation.

These are explained below.

1. Concentration – In a marketing process, concentration is that business activity in which the goods flow from many manufacturers/producers toward a central point or market. If we think of international trade, we find that the customers of a particular corporation or firm world reputation are scattered in different countries and even located thousands of miles, away, and the products are transhipped to points accessible to than. Similar scene is found even in the case of national trade. With the development of trade and commerce, the efforts in the direction of concentration acti­vity have to place more stress on the functions like collection, storage, transportation and inventory of goods in the central markets, and processing of customer’s orders. In addition, the aspects of financing and risk-bearing are also to be taken into consideration.

In India, the concentration activity is undertaken by the Governments at the Central and State levels. Food example, The Food Corporation of India undertakes this activity in case of grains, rice, sugar, etc.

2. Dispersion – In a marketing process, dispersion is that busi­ness activity in which the goods flow from the central locations to the final consumers. The wholesalers and retailers play a great role in this activity. This activity involves many other supporting activities like classification, gradation, storage and transportation of goods. The func­tional aspects of finance and risk-bearing need important considerations.

In India, the agencies like The State Trading Corporation of India, The Minerals and Metals Trading Corporation of India, and The Food Corpora­tion of India undertake this dispersion or distribution activity in respect of certain specified goods. Sane large scale manufacturing companies have, of late, undertaken this activity as a part of their marketing activities.

3. Equalisation – In a marketing process, equalisation refers to the adjustment of supply to demand on the basis of tint, quality, and quantity. This process helps to maintain the state of equilibrium between the forces of demand and supply. The primary responsibility of a business unit towards the consumers and customers is to make available the right products of right qualities at the right tine, in right quantity, at the right place and at the right price. The equalisation activity can serve these objectives.

Essay # 6. Integrated Marketing Communication Process:

Marketers operate is a very dynamic environment characterised by changing customer needs and wants, severe competition, changing process technology, advancements in information technology, government regulations, etc. That is why, they are adopting Integrated Marketing Communication (IMC).

Integrated Marketing Communication (IMC) involves integration of company’s various communication channels to deliver a clear, consistent and compelling message about the company and its products and brands. Most of the companies communicate with target customers by using promotion tools like advertising, personal selling, sales promotion, public relations and direct marketing. Through each of these tools, some message is transmitted to the target customers. IMC calls for careful blending of these promotional tools to ensure effective communication.

Integrated Marketing Communication (IMC) requires developing a total marketing communication strategy that recognises that all of a firm’s marketing activities (not just promotion) communicate with its customers. Everything a marketer does sends a message to the target market.

The EMC approach is an improvement over the traditional approach of treating various promotional activities as totally separate. It helps to develop the most suitable and effective method to contact customers and other stakeholders.

Often different tools play different roles in attracting, informing and persuading target customers. These tools are carefully coordinated under IMC so that they provide the same clear and consistent information about the company and its products/brands.

IMC leads to a total marketing communication strategy aimed at building strong customer relationships by showing how the company and its products can help customers solve their problems. It ties together all of the company’s messages and images.

The company’s television and print advertisements have the same message, look, and feel as its e-mail and personal selling communications. And its public relations materials project the same image as its Website or social network presence.

Communication Process:

Definition of Communication:

The term ‘communication’ is derived from the Latin word ‘communis’ which means common. That means if a person communicates with another, he establishes a common group of understanding. According to Newman, Summer and Warren, “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons”.

Communication does not mean merely sending or receiving message. It involves understanding also. It is, in fact, a bridge of meaning and understanding between two or more people. Thus, communication is a two- way process.

The salient features of communication are as follows:

(i) Communication involves at least two persons—one who sends the message and the second who receives the message.

(ii) Communication is a two-way traffic. The process of communication is not completed until the message has been understood by the receiver. Understanding is an essential part of communication, but it does not imply agreement.

(iii) The basic purpose of communication is to create an understanding in the mind of the receiver of information.

(iv) Communication may take several forms, e.g., order, instruction, report, suggestion grievance, observation, etc. The message may be conveyed through words spoken or written, or gestures.

Elements of Communication:

Communication is a process involving exchange of facts, viewpoints and ideas between persons placed in different positions in the organisation to achieve mutual understanding as shown in Fig. 11.5. The communication process starts when the sender or communicator has a message communicate to some other person known as receiver. It will be completed when the receiver gets the information and sends feedback to the communicator.  

The essential elements of communication are described below:

(i) Sender or Communicator:

The person who conveys the message is known as communicator or sender. By initiating the message, the communicator attempts to achieve understanding and change in the behaviour of the receiver. In case of marketing it is the marketer (sender) who starts the communication process.

(ii) Message:

It is the subject-matter of any communication. It may involve any fact, opinion or information. It must exist in the mind of the communicator if communication process is to be initiated. In marketing, the marketer’s message relates to product, price and place.

(iii) Encoding:

The sender of information organises his idea into a series of symbols (words, signs, etc.) which, he feels, will communicate to the intended receiver or receivers. This is called encoding of message. Communication may take place through physical gestures also.

(iv) Media or Communication Channel:

The communicator has to choose the channel for sending the information. Communication channels are the media through which the message passes. It may be either formal or informal. In marketing, media may be salespersons, advertisement and publicity.

(v) Receiver:

The person who receives the message is called receiver. The communication process is incomplete without the existence of receiver of the message. It is the receiver who receives and tries to understand the message. The receiver in case of marketing is the prospective or present customer.

(vi) Decoding:

After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is done by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to his own set of experiences in order to make the symbols meaningful.

(vii) Response:

Response refers to the set of reactions that the receiver has after being exposed to the message. In case of advertising, a response may mean developing a favourable attitude towards the product as a result of an advertising campaign. However, in many cases, measuring such responses is not easy.

(viii) Feedback:

Communication is completed when the communicator receives feedback information from the receiver. The feedback may reveal that the receiver has understood the message. It may also contain information about the action taken by the receiver on the basis of message sent by the communicator. Thus, feedback is the backbone of effective communication.

(ix) Noise:

Noise is a very common thing we observe in our day-to-day interaction with others. At times it affects adversely the effectiveness of communication. For example, if a person is talking over the phone to another and there is a noise around him, he will feel great difficulty in listening to the person at the other end of the phone. Even the noise can affect the voice of the sender of the message.

Hurdles or Difficulties in Marketing Communication:

There are four factors which might create hurdles or problems in communication between the marketer and the target customer.

These hurdles include noise, selective attention, selective distortion and selective retention as discussed below:

Noise is a sort of interfering sound in the communication process anywhere along the way from the sender to the receiver and vice versa. It can be sound of running bus, two persons talking close at hand or someone shouting around. Noise of any kind has the potential of creating disruption or barrier to effective communication. The sources of noise can be both internal and external. Noise within the office can be controlled, but it is very difficult to control the external noise.

Noise is one of the biggest obstacles in marketing communication. For example, a driver’s need to provide safety to the traffic sidetracks the role of billboards, banners, etc. during disturbed weather conditions —wind, dust storm, rain, etc. Similarly, too much advertisement exposure during the day of purchase of tyre for a car, would disturb the planned purchasing.

These constitute noise in the communication process. The level of noise may not allow a customer to receive the message as intended. The effectiveness of communication depends upon the level of congruity and compatibility between different elements of the communication.

(ii) Selective Attention:

A person may be exposed to hundreds or thousands of ads or brand communications in a day. Because a person cannot possibly attend to all of these, most stimuli will be screened out. This process is called selective attention. Because of this, the marketers have to work hard to attract consumer’s notice. Generally, people are more likely to notice stimuli that relate to a current need.

Thus, a person who is motivated to buy a car is most likely to notice car ads. The process of selective attention explains why advertisers make extra efforts to grab the audience’s attention through fear, music, or bold headlines.

(iii) Selective Distortion:

Selective distortion is the tendency to interpret information in a way that fit one’s perception. Consumers often distort information to be consistent with prior brand and product beliefs. Thus, the target audience will hear what fits into their belief systems.

As a result, receivers often add things to the message that are not there and do not notice other things that are there. The advertiser’s task is to strive for simplicity, clarity, interest and repetition to get the main points across.

(iv) Selective Retention:

People retain in their long-term memory only a small fraction of the messages that reach them. If the receiver’s initial attitude towards the brand is positive and he rehearses support arguments (that is, tells himself things such as the product is in fashion or that it is reasonably priced or that it delivers good value, etc.), the message is likely to be accepted and have high recall.

If the initial attitude towards the brand is negative and the person rehearses counter arguments (that is, tells himself that the product is highly overpriced or that the competing products offer more value to customers or that the brand is not doing well in the market, etc.) the message is likely to be rejected but to stay in long-term memory.

Thus, the advertiser’s task is two-fold here. He not only has to create an initial favourable attitude towards the brands but also through his ads communicate to the audience strong points about the brands so that the customers can rehearse the same and the brand is positively placed in the long-term memory of the customers.

Essay # 7. Role of Marketing in Economic Development :

In today’s era of globalization role of marketing is increasing to fulfill different needs and requirements of people. Due to increase in scale of production and expansions of markets, producers need support of marketing tools to distribute their goods and services to the real customer.

High competition in market and product diversification has increased the marketing activities like advertising, storage, sales promotion, salesmanship etc. Now high profits can be attained by high sales volume and good quality of products and services. Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the objective of social welfare and high quality of life.

The importance of marketing can be explained as under:

(a) Importance of Marketing to a Firm:

Marketing is considered to be the prime activity among all the business activities. Success of any business depends on success of marketing. Peter F. Drucker has rightly said that, “Marketing is the business.” Objective and goals of any organization can be achieved through efficient and effective marketing polices. The success of an enterprise depends to a large extent upon the success of its marketing activities.

The importance of marketing to the firm can be explained as under:

1. Marketing in Business Planning and Decision Making:

Marketing research is helpful in searching opportunities and potential in market. It is necessary for an organization to decide what can be sold before deciding that what can be produced. Unless and until these key decisions are taken, it is not practical to take the decisions regarding production, quality of product, type of product and quantity of production etc.

Marketing is very helpful in taking all such decisions therefore its plays an important role in business planning. Marketing provides valuable information regarding production policies, pricing policies, advertisement and sales promotion policies of competitors, so that a suitable policy may be formulated by the top management.

2. Increase in the Profits:

The main objective of every firm is to increase the profitability by successful operations of its activities. Maximization of profits can be possible only through the successful operations of its activities. Marketing department need the help of other departments as well for discharging its duties successfully, marketing department coordinate with other departments like finance, production, to fulfill the needs of customers and regular supply according to market demand.

3. Flow of Marketing Communication:

Integrated marketing communication makes it possible to flow marketing information to intermediaries, publics and customers. Marketing acts as a medium of communication between the society and the firm. Various information regarding trends, needs, attitudes, fashions, taste preferences etc., are collected by marketing department.

(b) Importance of Marketing to the Society:

1. To Uplift Standard of Living:

Ultimate objective of marketing is to produce goods and services for the society according to their needs and tastes at reasonable prices. Marketing discovers the needs and wants of the society, produces the goods and services according to their needs, creates demand for these goods and services encourages consumers to consume them and thus improves the standard of living of the society. By advertising utility and importance of products and services are communicated to the people.

2. To Decreases the Total Marketing Cost:

Next important responsibility of marketing is to control the cost of marketing. Distribution cost and production cost can be decreased by creation of high demand in market. Decrease in cost of production will have two impacts, firstly the high profitability of organization and secondly to increase in the market share of the firm.

3. Increase in the Employment Opportunities:

Marketing provides direct and indirect employment in society. Employment opportunities are directly related with the development of marketing. Successful operation of marketing activities requires the services of different enterprises and organizations such logistics, warehousing, transportation, retailing finance, etc.

4. In controlling Business Fluctuations:

Business fluctuations like recession and depression causes unemployment, and deflation. Marketing helps in protecting society against all these problems. Marketing helps in innovation and discovery of new markets for the goods, modifications and alterations in the quality of the product and development of alternative uses of the product. It reduces the cost of production and protects the business enterprise against the problem of recession.

5. Increase Per Capita Income:

Marketing operations create, maintain and increase the demand for goods and service. Marketing activities flow money from one part of economic system to other. By generation of new employment opportunities it helps to increases income of people.

(c) Importance of Marketing in Economic Development:

Marketing plays an important role in the development of a country. Most of developed countries like USA, Japan, and Germany are having strong marketing system, they are moving towards global marketing. Industrial growth and development need support of marketing, large scale of production requires new markets. In these countries, the production exceeds the demand it need marketing system to be much more effective so that the produced goods and services can be sold.

Marketing has a vital role to play in the development of an underdeveloped and developing economy. In developing economies the industrialization and urbanization is increasing at a faster rate and so the importance of marketing is also increasing as it is required for selling the produced goods and services. A rapid development of underdeveloped economy is possible only if the modern techniques of marketing are used in these countries marketing activities are increasing at a fast rate in developing countries.

Essay # 8. Importance of Marketing :

Role of Marketing in a Firm :

Efficient marketing management is a pre-requisite for the successful operation of any business enterprise. A business organisation is differentiated from other organisations by the fact that it produces and sells products.

The importance of marketing in modern business is discussed below:

Marketing is the beating heart of the business organisation. The chief executive of a business cannot plan, the production manager cannot produce, the purchase manager cannot purchase, and the financial controller cannot budget until the basic marketing decisions have been taken. Many departments in a business enterprise are essential for its growth, but marketing is still the sole revenue producing activity. Marketing function is rightly considered the most important function of management.

Marketing gives top priority to the needs of customers. Quality of goods, storage, display, advertisement, packaging, etc. are all directed towards the satisfaction of customer.

Marketing helps in the creation of place, time and possession utilities. Place utility is created by transporting the goods from the place of production to consumption centres. Time utility is created by storing the goods in warehouses until they are demanded by customers. Possession or ownership utility is created through sale of goods. The significance of marketing lies in the creation of these utilities to satisfy the needs of the customers and thereby earn profit. It a firm is able to satisfy its customers, it will have better chances of survival and growth even in the fast changing environment.

Marketing generates revenue for the business firm. Marketing is an important activity these days, particularly in the competitive economies. Marketing generates revenue for the business enterprises. No firm can survive in the long-run unless it is able to market its products. In fact, marketing has become the nerve-centre of all human activities.

Role of Marketing in the Economy :

Marketing plays a significant role in the growth and development of an economy. It acts as a catalyst in the economic development of a country by ensuring better utilisation of the scarce resources of the nation. Since a business firm generates revenues and earns profits by its marketing efforts, it will engage in better utilisation of resources of the nation to earn higher profits.

Marketing determines the needs of the customers and sets out the pattern of production of goods and services necessary to satisfy their needs. Marketing also helps to explore the export markets.

Marketing helps in improving the standards of living of people. It does so by offering a wide variety of goods and services with freedom of choice. Marketing treats the customer as the king around whom all business activities revolve. Besides product development, pricing, promotion, and physical distribution of products are carried out to satisfy the customer.

Marketing generates employment for people. A large number of people are employed by modern business houses to carry out the functions of marketing. Marketing also gives an impetus to further employment facilities. In order to ensure that the finished product reaches the customer, it passes through wholesalers and retailers and in order to perform numerous jobs, many people are employed.

On the whole, marketing leads to economic development of a nation. It increases the national income by bringing about rise in consumption, production and investment. It mobilises unknown and untapped resources and also facilitates full utilisation of production capacity and other assets. It helps in the integration of industry, agriculture and other sectors of the economy. It also contributes to the development of entrepreneurial and managerial talent in the country.

Essay # 9. Challenges and Opportunities of Marketing:

A large number of changes have taken place in the recent years which have influenced the field of marketing as discussed below:

1. Globalisation :

The term ‘globalisation’ means the process of integration of the world economy into one huge market through the removal of all trade barriers or restrictions among countries. In India, restrictions on imports and exports and inflow and outflow of capital and technology have been lifted by the Central Government so that Indian business may become globally competitive.

The broad features of globalisation are as follows:

(i) Free flow of goods and services across national frontiers through removal or reduction of trade barriers.

(ii) Free flow of capital across nations.

(iii) Free flow of technology across nations.

(iv) Free movement of human resources across nations.

(v) Global mechanism for the settlement of economic disputes.

The aim of globalisation is to look upon the world as a ‘global village’ which would allow free flow of goods, capital, technology and labour between different countries. Because of globalisation, there has been a tremendous impact on marketing strategies of business firms, particularly engaged in international marketing. They have to design product, price, promotion, place or distribution strategies to meet the challenges of global marketing.

2. Information Technology (IT) :

Information technology has enabled real-time access and sharing of digital information through digital networks, information database, and computer graphics. It has brought about many changes in the business landscape.

Electronic technology has facilitated purchase and sale of goods and services electronically. E-Commerce can be used not only to market product, but also to build better customer relationships. Thus, marketers are facing new challenges as regards booking of e-orders, e-deliveries of intangible products, receiving e-payments and Customer Relation Management (CRM).

3. Increased Leisure Time :

As a result of shorter working week, vacations, and labour-saving devices available for domestic use, most wage-earners now enjoy more leisure time. So there has grown a market for articles used for recreational purposes to enjoy the leisure time. In the developing countries also, cinema shows, holiday trips, sports and games have come into importance.

4. Changing Role of Women :

Throughout the world more and more women are taking up jobs and have gained economic independence to a large extent. They accept even challenging jobs. They also exert greater influence on buying decisions of their families. It may happen that husband buys a commodity according to the decision of the wife. This has necessitated special study of the buying motives of the working women.

5. Demand for Services :

Over the years, consumers’ demand for services is on the rise as in case of tour and travel, educational, medical, repair and maintenance services, etc. Due to growing complexity, business firms also need expert services like accounting, taxation, advertising, customer care, etc.

6. Increased Competition :

Business has become more competitive these days and this has brought about many changes in the field of marketing, e.g., product differentiation, competitive pricing, competitive advertising, customer support services, etc.

7. Social Emphasis :

Marketing is now concerned with the long-term health and happiness of consumers and well-being of society. Marketers in are getting involved in improving the quality of life of consumers and preventing or minimising the evil effects of environmental pollution on the society by practising green marketing.

Emerging Concepts in Marketing :

1. Social Marketing:

It refers to the design, implementation, and control of programs seeking to increase the acceptability of a social idea, cause, or practice among a target group. For instance, a recent publicity campaign for prohibition of smoking in Delhi explained the place where one can and can’t smoke in Delhi.

2. Relationship Marketing:

It is the process of creating, maintaining, and enhancing strong value-laden relationships with customers and other stakeholders. For example, British Airways offers special lounges with showers at many airports for frequent flyers. Thus, providing special benefits to valuable the customers to strengthen bonds will go a long way in building relationships.

To achieve relationship marketing, a marketer has to keep in touch with the regular customers, identify most loyal customers to provide additional services to them, design special recognition and reward schemes, and use them for building long-term relationships.

3. Direct Marketing:

It means marketing through various advertising media that interact directly with consumers, generally calling for the consumer to make a direct response. Direct marketing includes Catalogue Selling, Mail Order, Tele computing, Electronic Marketing, Selling, and TV Shopping.

4. Service Marketing:

It is applying the concepts, tools, and techniques, of marketing to services. Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Services may be financial, insurance, transportation, banking, savings, retailing, educational or utilities.

5. Non-Business Marketing:

Marketing is applied not only to business firms but also to non-business organisations. Voluntary institutions are adopting principles and practices of marketing to promote their ideologies, schemes and programs among the target groups.

Related Articles:

• Essay on Marketing: Top 5 Essays | Marketing Management
• Essay on Sales Promotion: Top 4 Essays | Functions | Marketing Management
• Marketing Features: 4 Major Features of Marketing – Explained!
• Difference between Marketing and Selling

We use cookies

Privacy overview.

What are your chances of acceptance?

Calculate for all schools, your chance of acceptance.

Your chancing factors

Extracurriculars.

12 Effective “Why This College?” Essay Examples

What’s covered.

• Essay 1: UPenn Nursing
• Essay 2: UPenn
• Essay 3: UW Madison
• Essay 4: Northwestern
• Essay 5: NYU
• Essay 6: NYU
• Essay 7: Boston University
• Essay 8: Boston University
• Essay 9: Tufts
• Essay 10: Tufts
• Essay 11: Georgia Tech
• Essay 12: Georgia Tech

Where to Get Your Essays Edited

The “ Why This College?” essay is one of the most common supplemental prompts. These school-specific essays help colleges understand if you’re a good fit for them, and if they’re a good fit for you.

In this post, we’ll share 12 “Why This College?” essay examples from real students and explain what they did well, and what could be improved. Read these examples to understand how to write a strong supplemental essay that improves your chances of acceptance.

Please note: Looking at examples of real essays students have submitted to colleges can be very beneficial to get inspiration for your essays. You should never copy or plagiarize from these examples when writing your own essays. Colleges can tell when an essay isn’t genuine and will not view students favorably if they plagiarized.

Essay Example #1: UPenn Nursing

Prompt: How will you explore your intellectual and academic interests at the University of Pennsylvania? Please answer this question given the specific undergraduate school to which you are applying (650 words).

Sister Simone Roach, a theorist of nursing ethics, said, “caring is the human mode of being.” I have long been inspired by Sister Roach’s Five C’s of Caring: commitment, conscience, competence, compassion, and confidence. Penn both embraces and fosters these values through a rigorous, interdisciplinary curriculum and unmatched access to service and volunteer opportunities.

COMMITMENT. Reading through the activities that Penn Quakers devote their time to (in addition to academics!) felt like drinking from a firehose in the best possible way. As a prospective nursing student with interests outside of my major, I value this level of flexibility. I plan to leverage Penn’s liberal arts curriculum to gain an in-depth understanding of the challenges LGBT people face, especially regarding healthcare access. Through courses like “Interactional Processes with LGBT Individuals” and volunteering at the Mazzoni Center for outreach, I hope to learn how to better support the Penn LGBT community as well as my family and friends, including my cousin, who came out as trans last year.

CONSCIENCE. As one of the first people in my family to attend a four-year university, I wanted a school that promoted a sense of moral responsibility among its students. At Penn, professors challenge their students to question and recreate their own set of morals by sparking thought- provoking, open-minded discussions. I can imagine myself advocating for universal healthcare in courses such as “Health Care Reform & Future of American Health System” and debating its merits with my peers. Studying in an environment where students confidently voice their opinions – conservative or liberal – will push me to question and strengthen my value system.

COMPETENCE. Two aspects that drew my attention to Penn’s BSN program were its high-quality research opportunities and hands-on nursing projects. Through its Office of Nursing Research, Penn connects students to faculty members who share similar research interests. As I volunteered at a nursing home in high school, I hope to work with Dr. Carthon to improve the quality of care for senior citizens. Seniors, especially minorities, face serious barriers to healthcare that I want to resolve. Additionally, Penn’s unique use of simulations to bridge the gap between classroom learning and real-world application impressed me. Using computerized manikins that mimic human responses, classes in Penn’s nursing program allow students to apply their emergency medical skills in a mass casualty simulation and monitor their actions afterward through a video system. Participating in this activity will help me identify my strengths and areas for improvement regarding crisis management and medical care in a controlled yet realistic setting. Research opportunities and simulations will develop my skills even before I interact with patients.

COMPASSION. I value giving back through community service, and I have a particular interest in Penn’s Community Champions and Nursing Students For Sexual & Reproductive Health (NSRH). As a four-year volunteer health educator, I hope to continue this work as a Community Champions member. I am excited to collaborate with medical students to teach fourth and fifth graders in the city about cardiology or lead a chair dance class for the elders at the LIFE Center. Furthermore, as a feminist who firmly believes in women’s abortion rights, I’d like to join NSRH in order to advocate for women’s health on campus. At Penn, I can work with like-minded people to make a meaningful difference.

CONFIDENCE. All of the Quakers that I have met possess one defining trait: confidence. Each student summarized their experiences at Penn as challenging but fulfilling. Although I expect my coursework to push me, from my conversations with current Quakers I know it will help me to be far more effective in my career.

The Five C’s of Caring are important heuristics for nursing, but they also provide insight into how I want to approach my time in college. I am eager to engage with these principles both as a nurse and as a Penn Quaker, and I can’t wait to start.

What the Essay Did Well

This essay has many positive aspects, but the most impressive one is the structure. Utilizing the Five C’s of Caring to discuss Penn’s offerings was a genius way of tying in this student’s passion for nursing while also making their essay exciting and easy to read. Beginning each paragraph with the respective adjective helped focus the paragraph and allowed the student to demonstrate how they exemplify each quality without explicitly stating it. The student wasn’t afraid to think outside the box and add creativity to their essay structure, which really paid off.

Another positive is how specific and specialized the Penn resources and opportunities the student mentions are. This essay did not fall into the trap of name-dropping professors or programs. In every paragraph, there was a connection to something the student wants to do at Penn to further themselves in the respective characteristic they were describing.

Not only did this student mention a resource at Penn—whether it was a professor, a class, or a club—in every paragraph, but they elaborated on what that resource was and how it would help them achieve their goal of becoming a nurse. The what and how is what sets this essay apart from other supplements that just name-drop resources for the sake of it. The amount of detail this essay went into about some of these resources makes it clear to the admissions officers reading the essay that this student has seriously looked into Penn and has a strong desire to come to campus and use these resources.

What Could Be Improved

One thing this essay could do to make it stronger is improve the first paragraph. The student does a good job of setting up Sister Roach and the Five C’s, but they don’t mention anything about their desire to study or pursue nursing. The first paragraph mentions both Sister Roach and Penn, but left out the student. This could be fixed by simply adding something along the lines of “I can’t wait to embody these values as a nursing student at Penn” to the paragraph.

Essay Example #2: UPenn

Prompt: Considering the specific undergraduate school you have selected, how will you explore your academic and intellectual interests at the University of Pennsylvania?  For students applying to the coordinated dual-degree and specialized programs, please answer these questions in regard to your single-degree school choice; your interest in the coordinated dual-degree or specialized program may be addressed through the program-specific essay. (300-450 words)

I always loved watching the worms when it rained. I used to put my little raincoat on, sit on the doorsteps, and watch them move toward the puddles. My younger brother, forever intent on destroying the world around him, would try to stomp on the worms, and I would run after him screaming. In my imagination, the brain looked like a pile of squiggly worms. However, my neuroscience curiosity has since grown beyond a worm’s habits.

For example, my mother thought that I was insane when I wanted to watch American Murder: The Family Next Door . To her immense relief, I was interested in the psychology of the criminal rather than the crime itself. Although neuroscience is my primary interest, I also hope to learn more about the intersection between law and medicine at the UPenn College of Arts and Sciences. I’ve been able to explore this topic through various projects at school such as presentations on juvenile crime and the death penalty.

At the University of Pennsylvania, I look forward to taking classes like Forensic Neuroscience (BIBB 050) as well as Neuroscience and Society (PSYC 247) both of which directly combine my two interests. Hopefully, the Take Your Professor to Dinner program resumes as I would make sure to talk to Dr. Daniel Langleben about his research on forensic functional brain imaging over a meal of Philly cheesesteaks.

I also hope to participate in the Race, Science, and Society Program where I can discover how race biases and neuroscience go hand-in-hand and contribute to the fight against racism. The Beyond Arrests: Re-Thinking Systematic-Oppression Group immediately caught my attention while looking at Penn’s opportunities to engage in relevant dialogue. My fascination with the criminal system began with reading Fyodor Dostoevsky’s Crime and Punishment , and Penn will both fuel that curiosity as well as introduce new questions about the world of justice reform.

As an eight-year Latin scholar and a five-time reader of the Percy Jackson franchise, I would like to take classes in the Penn Classical Studies department where I can learn more about the impact of ancient cultures on society today. Classes such as Greek and Roman Medicine (CLST 271) would intersect my interests in medicine and classical civilizations.

Although I do harbor a deep love for Philly cheesesteaks and enjoyment of running in strange places like the Woodlands Cemetery, the range of programs to support my diverse interests and unmatched opportunities to put learning into action make me confident that the University of Pennsylvania is the best university for me to succeed.

The real strength in the essay lies in the sheer number of details this student is able to include in a short space, without sacrificing style and flow. The first two paragraphs really have nothing to do with Penn, but the inclusion of them makes this response feel like an essay, rather than a list of offerings at Penn. Striking the balance is important, and the anecdote at the beginning ultimately humanizes the writer.

From the three unique courses to the specific professor and his research to the race and criminal justice programs, this student has clearly done their homework on Penn! The key to this essay’s success isn’t just mentioning the offerings at Penn that excite the student, but the context that explains how each opportunity fits into the student’s academic interests.

Adding book titles like Crime and Punishment and Percy Jackson to support their passion for the criminal justice system and classics are extra details that help us learn more about how this student pursues their passions outside of the classroom. Finding little ways to humanize yourself throughout the essay can take it from good to great.

One area of improvement for this essay is the structure. It follows a very traditional “ Why This College? ” framework—start with an anecdote, then discuss classes, and then extracurriculars and programs—that gets old quickly for admissions officers.

A great way to add some spice to the format would be to use a sample schedule for the day. This essay mentions three different classes, two different groups, and a Take Your Professor to Dinner opportunity. Together, that’s the recipe for a full day at UPenn!

There are a few ways to play around with an essay that follows a typical day-in-the-life. Maybe each paragraph starts with a time and explains what they do during that hour. Maybe they narrate walking through campus on their way from one class to the next and what they just learned. However they choose to go about it, adding in a playful spin to the traditional essay structure is one of the best ways to instantly set an essay apart from the crowd. 

Essay Example #3: UW Madison

Prompt: Tell us why you decided to apply to the University of Wisconsin-Madison. In addition, please include why you are interested in studying the major(s) you have selected. If you selected undecided, please describe your areas of possible academic interest. (650 words)

Essay – # Day 117

7:30 am… As I open my eyes, I look at the pinboard in front of my bed. Written in red block letters are two of the many goals of my life: “Make life better and more independent for the Visually impaired; Inspire kids to explore the field of STEM, making them the future problem solvers.“

Keeping these goals afresh in mind, I freshen up and prepare for the first class of the day, ​ECE 533 Image Processing. As the professor explains the Applications of Image Processing in Computer Vision, a light bulb sparks in my mind. I can modify the head contraption of PERIPHIS to identify objects in peripheral vision and alert the wearer via an earpiece using Text to Speech (TTS). 

After the class, I see Professor Mohit Gupta at the WISION Lab, where he shares his insights from the Block World Cameras system, which helps to geometrize 3D Man-made environments. We brainstorm ways we can implement this system on PERIPHIS.

Deep in the discussion and intrigued by my curiosity, he asked me where my interest in this niche field sparked during high school, and then I recount the incident from 9th grade: 

“In Hindi – Agar aaj mere paas paise hote to ye din na dekhna padta” (If I had money, I would not have had to see this day.) 

These were the words of Aadiya, a glaucoma patient, who couldn’t help but cry in despair as she injured herself in an accident just because she couldn’t sense the incoming traffic. During my visit to “Baroda Association for Blind (BAB)” for a survey, I saw and experienced firsthand how hard and inaccessible it is for an underprivileged visually impaired to locomote without anyone’s assistance. 

What happened next was my first adventure into the world of Computer Science and Engineering. I dedicated the next four years to find an affordable solution to a pressing problem. It was called PERIPHIS, a smart wearable that helps alert the visually impaired wearer of impending danger while locomoting.

When I finally presented this device to Aadiya, the smile on her face made me realize how big an impact technology can make in one’s life.

11:00 am… As I head to the Engineering Hall to complete my assignments of COMP SCI 570

Introduction to Human-Computer Interaction, I crossways with my roommate from the Chadbourne Residential College, who is also interested in researching applications of Computer Vision in real life. We fix a time to chat later. 

1:20pm… After a quick bite, I head to Human-Computer Interaction Laboratory. I expand my knowledge on different applications of Computer Science to make human life better than I found. I get fascinated when I see a few students building a child-friendly humanoid robot to teach kids the principles of Coding and AI. I hop in and share insights from my experience of being the President at AiGoLearning and kindling interest in STEM for young children. I explain how crucial the UI is when it comes to technology for the young.

5:00pm… To blow off some steam and socialize, I meet up with my fellow countrymen and artists at the Indian Graduate Students’ Association. We discuss and plan the upcoming Diwali Night Music at Shannon Hall. I feel proud to share my national identity while bringing out my musical self by contributing as a Tabla player at the student organization. 

As I close my day, I reflect and think of the most unique resource at UW. It is not the labs, research facilities, classes, but the people, including the professors and students, all aligned to a single goal: “Solving problems to make society a better place.”

10:00pm… I find my way back to my dorm room and write with red block letters on my pinboard: “Meet with at least 1 Badger every day and gain new insight from them.”

This essay is a stellar example. The day in the life formatting is a common way to spice up your “Why This College?” essay, but the way this writer executes it is nearly flawless.

Opening with the vision board makes the student’s college goals clear from the very start, and this was cleverly done since vision boards are naturally one of the first things you see when you wake up.

The student then takes us to specific courses and labs and shares their thoughts on how they could improve their invention, PERIPHIS. The author seamlessly includes background information on PERIPHIS by including this hypothetical conversation with a professor who speaks their native language.

As we go through the day, we can see that this student will not only be involved academically, but also socially. We learn how important their culture is to them and how they plan to share it with the campus community.

This essay does everything a “Why This College?” essay should: it shares the student’s goals and motivations behind them, how the university can support those goals, and how the student will engage with the campus beyond academics.

There’s not much this essay could improve, besides a few formatting and wording issues. The first line of this essay—“ Essay – # Day 117”—is a great attention-grabber, but the placement of the # symbol is confusing and perhaps should’ve been in front of the number.

There are also a couple spots where wording is a bit awkward, such as these lines:

I crossways with my roommate from the Chadbourne Residential College, who is also interested in researching applications of Computer Vision in real life. We fix a time to chat later. 

It should instead say something like “I run into my roommate” and “We schedule a time”. This is likely due to English not being the student’s native language, but could’ve easily been caught by proofreading from a native speaker.

Essay Example #4: Northwestern

Prompt: While other parts of your application give us a sense of who you are, we are also excited to hear more about how you see yourself engaging with the larger Northwestern community.

In 300 words or less, help us understand how you might engage specific resources, opportunities, and/or communities here. We are curious about what these specifics are, as well as how they may enrich your time at Northwestern and beyond.

For as long as I can remember, I have seen my parents, both farmers, struggling to produce food because of the challenges presented by the environment. Joining Northwestern’s community, and majoring in Environmental Engineering, will allow me to understand what are the reasons behind climate change and learn how to stop them and/or prevent them from happening. 

Having witnessed how plant diseases affect crops, I would like to collaborate in the PLANT-Dx project and in its widespread application. I strongly believe that it will be able to help farmers to improve the quality and quantity of their production, and reduce famine around the world. At some point in my education, I want to take advantage of the study-abroad programs Northwestern has to offer and learn about farming practices in a different part of the world. In addition, I want to conduct research on sustainable alternative farming methods that adapt to the new environmental conditions and that can be practiced in countries with fewer resources.

Apart from having access to outstanding professors, rigorous academics, and cutting-edge research resources, I will be able to be part of a close-knit community genuinely curious about others’ activities, truly passionate about what they do, and not afraid to step out of their comfort zone to make of this world a better place. Being part of Engineers for a Sustainable World at Northwestern will allow me to get to know people that share one of my passions in addition to learning and teaching how to apply sustainable practices in daily life.  

I am already looking forward to marching through the Weber Arch.

This essay is extremely cohesive, as it focuses on the student’s agricultural background and desire to study environmental engineering. The student mentions a couple resources specific to Northwestern, such as the PLANT-Dx project and Engineers for a Sustainable World.

Because of the background information the student provided, their motivations for participating in these opportunities is also clear. We can see that Northwestern would be a school that would help them achieve their goals.

There are two main aspects of the essay that could be improved: the writing and its specificity.

To begin with, the intro paragraph is a bit clunky and vague.  The student should have specified the challenges the environment has presented to their parents’ farming with detailed imagery about droughts or torrential rain. The final sentence about climate change is also much too broad, and the student should’ve stated a goal in a smaller niche of environmentalism.

For example, here’s what a rewritten strong intro paragraph might look like:

The drought this year was bad, and the once-flourishing tomato crops on my family’s farm were afflicted with Southern Blight. As my family and our community struggled to put food on the table for the third year in a year, I resolved to major in Environmental Engineering at Northwestern to learn how to preserve our agriculture in the face of climate change.

Another writing error is the typo in the final paragraph, where they write “to make of this world a better place”. It’s important to proofread your essay and have others help you proofread as well!

Finally, while the essay mentions a couple specific Northwestern resources, the other resources they mention are too vague.  The student could’ve improved by mentioning a specific study abroad program and a current research project on sustainable alternative farming methods. Most colleges let you study abroad and conduct research, so you need to explain why Northwestern is the best place for your goals.

Essay Example #5: NYU

Prompt: We would like to know more about your interest in NYU. What motivated you to apply to NYU? Why have you applied or expressed interest in a particular campus, school, college, program, and or area of study? If you have applied to more than one, please also tell us why you are interested in these additional areas of study or campuses. We want to understand – Why NYU? (400 words)

“A futuristic way of looking at academics,” the student panelist said during a New York University virtual information session. I reflected on a conversation I had with my grandma; she couldn’t understand how her vegetarian granddaughter could build a career in the food industry. However much I tried convincing her that vegetarianism was the future, as it offers substantial benefits to the environment and can offer health benefits to a growing population with the same environmental resources, she insisted that tofu would never provide the same satiation as meat. She was raised in a community where meat consumption was embedded in the culture, and its production is a large part of the country’s economy. In contrast, I had the privilege of living a few steps from San Francisco, with many restaurants and grocery stores dedicated to plant-based meat alternatives. Trying innovative recipes and products eventually allowed me to develop my own recipes. Upon my move to Nicaragua, where my grandmother is from, I found my food options to be limited, expensive and hard to find. So I developed my own small-scale solutions that did not break the bank and satiated grandma.

An institution that implements forward-thinking is what I need to reach my goals of changing the future of plant-based diets and people’s views on vegetarianism. NYU’s Nutrition and Food Studies program offers multiple disciplines of food studies that I will apply to my aspirations as a vegetarian. I plan to study under Adjunct Faculty Kayleen St. John, whose success in the plant-based industry and her teaching of the ‘Foundations of Plant-Based Nutrition’ in The Vegetarian Times excites me. The variety of classes like Introduction to Food History, Food Photography, and Food Systems: Food & Agriculture will give me an overview of what is available in the food industry to be prepared for all fields. Not to be cliche, but NYU’s proximity to the city is essential for the rapidly changing vegetarian industry. The multiculturalism available in NYC and NYU will allow me to understand the food system and diets of various cultures, religions, and areas. I can explore the extremes of the food industry, from fancy restaurants to public school cafeterias. These juxtapositions, much like the one I experienced after my move to Nicaragua, will allow me to broaden my reach and demonstrate that the vegetarian diet is not something reserved for select groups but a diet attainable to all. 

A core strength of this essay is the fact it takes its time to provide the reader with ample background on why this student is interested in nutrition and food studies and how they have grappled with difficult questions and surrounding this topic in the past. It’s okay to not mention anything about NYU for a whole paragraph if you are using that space to bring depth to your interests and tell the reader the crucial backstory behind pursuing your intended degree.

Another positive aspect is the inclusion of New York City for a purposeful reason. NYU admissions officers read thousands of essays that just talk about living in NYC for the sake of NYC—this is not what they want to hear. In contrast, this essay focuses on the vast and lively food scene in New York that the student considers to be an invaluable asset to her NYU education. This is a time where including New York actually plays to the appeal of NYU, rather than making it seem like the student is simply applying for the city.

Finally, this student clearly demonstrates that they are someone who wants to change the world for the better, but through their personal niche. NYU is looking for people who express this desire to be a changemaker, but oftentimes sweeping statements like “I want to change the world” come across as vague and disingenuous. The essay does mention changing diets and looking to the future, but it is focused within the student’s specific area of interest, making the claim to change the world more determined and authentic.

This essay could be made stronger if there was a bit more personal reflection included. The first paragraph provides a lot of details on the student’s vegetarianism and how it conflicts with her grandmother and her heritage. What it doesn’t include very much of is how the student thinks and feels about her diet being at odds with that of her family. 

Does this student feel they are betraying their heritage by being vegetarian? What emotions do they feel when people criticize vegetarianism? Why did they go vegetarian in the first place? Probing questions like these that get to the emotional core behind the story in the first paragraph would really help to build out this student’s backstory. We want to understand what their emotional responses and reasoning processes look like, so finding ways to include those into an already expositive paragraph would further bolster this essay.

Essay Example #6: NYU

My mother never takes off her Cartier necklace that my father gave her 10 years ago on their anniversary. As a child, I didn’t fully understand this attachment. However, on my 15th birthday, my aunt gifted me a ring, which was uniquely designed and made up of three rings linked together. Wearing it every day and making sure I would never lose it, I didn’t treat it like my easily replaceable childhood necklaces; it was my piece of luxury. This sparked my deep curiosity for the luxury world. The niche strives to provide the finest and most memorable experiences, as equally as my Japanese attention to detail and my French appreciation towards aesthetic beauty. In a constantly shifting environment, I learned that luxury chases timeless excellence.

NYU Stern’s BS in business and a co-concentration in management and marketing will fully immerse me in the business side of luxury fashion that I aim to pursue a future career in. The luxury marketing track, offered only by NYU, will enable me to assemble the most suited classes to reflect my interests. Specifically, NYU Stern’s exciting electives such as The Dynamics of the Fashion Industry seminar and Brand Strategy & Planning will encourage me to develop the skills that I was introduced to and grew keen on when running a virtual sustainable fashion auction.

As someone who has moved around from Paris to Tokyo, to Chicago and now Athens, I thrive in meeting and collaborating with others from diverse backgrounds. The school’s strong global outlook, demonstrated through Stern’s International Business Exchange Program, further sets NYU apart for me, as it is crucial to building essential soft skills. This opportunity allows me to experience new cultural approaches to luxury business which I can bring back with me to New York, and therefore push me to become a well-rounded business student. Similarly, I am excited to take part in the array of student clubs offered, such as the Luxury and Retail Association (LARA), which I learned about after connecting with and talking to current students. Seeing past talks from employers of companies like Conde Nast, I am eager to learn outside of the classroom from future speakers. 

Finding myself in new situations constantly, I always seek new challenges and explorations – to me, it is clear that NYU Stern will push me to create the finest and most unique learning experiences of timeless excellence.

This essay has an amazing introduction paragraph. It doesn’t mention anything about NYU or what this student is planning on studying, which is what makes it so intriguing. The reader doesn’t know where this student is headed after making such a seemingly unrelated statement about jewelry, but we want to find out. 

Not only does this essay immediately capture the reader’s attention, it maintains a succinct and direct tone that helps the reader effortlessly flow from one paragraph to the next. The student chose to include three opportunities at NYU that excite them and fully elaborate on them. This serves as an excellent example of more is less. 

We aren’t bombarded with a laundry list of classes, professors, and clubs the student wants to take. Instead, the student took a focused approach and described why they were excited by each offering they highlighted. Going deeper into a smaller number of opportunities at the college still shows this student did their research, but it allows for their backstory and goals to be discussed in far greater detail.

While this student does a good job of elaborating, they also mention a few key aspects of their personality as throw-away lines, when it would have been great to elaborate further on them. For example, they mention running a virtual sustainable fashion auction (cool!), but don’t provide us with any details on what that actually entails, how they got involved with it, what they enjoyed about it, etc. They also mention moving around a lot in the context of developing a diverse perspective, but they don’t include any emotional insight into what that was like.

Although there are only 400 words available, and you don’t want to spend too much time discussing the past, it would be nice to see just a sentence or two that delves into the details of this student’s background. The fashion auction and moving around clearly had an impact on the student, so we want to know what that was. If they are choosing to include these details, they must be important in the student’s decision to pursue business at NYU, so they shouldn’t be afraid to divulge the emotional significance to the reader.

Essay Example #7: Boston University

Prompt: In no more than 250 words, please tell us why BU is a good fit for you and what specifically has led you to apply for admission.

Boston University’s College of Arts and Sciences (CAS) attracts me because of its support of interdisciplinary study among its wide array of majors. In fact, the CAS now offers a course that combines biology, chemistry, and neuroscience. As I hope to conduct medical research into brain disorders, I plan to pursue all three areas of study. These cross-disciplinary connections at BU will prepare me to do so.

CAS’s undergraduate research program would allow me to work with a mentor, such as Dr. Alice Cronin-Golomb or Dr. Robert M.G. Reinhart related to their research on neurological disorders. With them, I can advance the work I have already completed related to Dissociative Identity Disorder (DID). In a summer class at our local university, my partner and I extracted data from fMRI and PET studies and inputted them into a coding program. We then created an indicator map, which we imported into another software program, AFNI, to display significant activity in the brain regions affected by DID. Seeing the representation of our data thrilled me because I knew it could eventually help people who live with DID. I want to experience that feeling again. Successfully analyzing these fMRI and PET studies and learning to code drives me to pursue more research opportunities, and this desire motivates me to study at a university that offers research opportunities to undergraduates. BU’s interdisciplinary approach to psychology and support for independent undergraduate research will optimally prepare me for a career as a neurological researcher.

This student clearly outlines BU-specific resources (the interdisciplinary course and undergrad research program), plus how these resources align with their professional goals (to become a neurological researcher). They do name professors, but since their work clearly relates to the student’s interests, it doesn’t look disingenuous, and shows that the student has done research on their fit with BU. The student also provides background on why they want to pursue research, and shows that they already have experience, which makes their interest in the undergrad research program more concrete.

The only thing missing from this essay is the student’s fit with BU in terms of extracurriculars and social life. “Why This College?” essays should also cover extracurriculars, as colleges are also interested in how you’ll contribute to their community. 

In general, these essays should be academic-leaning (especially if they’re under 250 words), but you should still address some social aspects of the college that appeal to you (we recommend about 70% academics, 30% social, with more or less focus on social aspects depending on the word count). 

Since the student probably already detailed their previous research in their Common App activities section, they could’ve just summarized their research background in one sentence (instead of 78 words, which is 31% of the total word count!), and used that valuable space to talk about a specific social aspect of BU that interests them. 

Essay Example #8: Boston University

Prompt: In no more than 250 words, please tell us why BU is a good fit for you and what specifically has led you to apply for admission. 

I am fascinated by research, though completely uninterested in the disciplines traditionally associated with it, such as STEM fields. I need to find a school that will balance my desire to conduct research with my interest in political science. 

While many schools boast in-depth student research programs for those looking to cure diseases or develop solutions to global warming, few tout their support for humanities research. Additionally, many universities that do allocate funding to social science research typically reserve these monies for graduate students or upperclassmen. BU, with the help of its Undergraduate Research Opportunities Program, will allow me to conduct research on the topics that most intrigue me, such as gender disparity in politics, or the relationship between dominant parties in power and the country’s economy and involvement in foreign affairs. Furthermore, I can begin these studies as early as my first year. Not only can I take classes with professors like Sandra McEvoy or Dino Christenson to develop my interests in a classroom setting, but I could also work with one of them to develop new knowledge in the topics that we both enjoy learning about. With this knowledge base and experience conducting studies with top professors in a respected research institution, I will be well-prepared for my future law career. I want to learn in an environment that encourages independent study no matter one’s field of interest or experience, and BU’s support of intellectual curiosity for all of its students makes it a perfect fit for me.

This student knows exactly what they want, and they’re not afraid to state it bluntly. Their intro paragraph is totally honest about their interests (or lack of interest), and we immediately understand one of their main college goals: to conduct political science research.

The student mentions a specific resource, the Undergraduate Research Opportunities Program, as well as an alignment with BU’s value of encouraging independent study in all fields. Showing alignment with a specific value of the university is a great way to take your essay to the next level.

This essay shows us that the student would be a great fit for BU and would take advantage of its research opportunities.

The writer mentions some of their research interests, but doesn’t explain the motivation behind them. We don’t actually learn very much about the student themself, which is a common flaw of “Why This College?” essays. The essay would’ve been stronger if they’d explained why they’re interested in “gender disparity in politics, or the relationship between dominant parties in power and the country’s economy and involvement in foreign affairs.” For example, maybe they feel strongly about abortion rights and are upset about the way men have been legislating women’s rights.

The student also names two professors whose classes they’d like to take and with whom they’d like to do research, but we aren’t told which classes they’re interested in, or which topics they could cover together. You want to avoid “name-dropping” professors without context in your essay. If the student shared the names of specific classes or research topics and why they’re interested in them, that would’ve strengthened their essay.

Essay Example #9: Tufts

Prompt: Why Tufts? (100 words) 

When Deanne, Tufts’ admissions counselor, visited my school, she immediately caught my attention by emphasizing Tufts’ diverse yet unified campus. Tufts’ inclusive definition of diversity goes beyond merely recruiting students from a variety of backgrounds. Tufts seeks to integrate these categories of diversity and pushes its students to learn from one another. One such intersectional program that attracts me is CAFE (Conversation, Action, Faith, and Education). By joining CAFE, a community that promotes interfaith education, I will learn from my peers, become more understanding of other religious backgrounds, and apply this broader understanding to my academic work at Tufts.

It’s hard to write a “Why This College?” essay in 100 words. This essay does a good job sticking to one unique element of Tufts—its intersectionality. Since Tufts also cares about demonstrated interest, it’s great that the student also mentioned speaking with an admissions counselor. 

We unfortunately don’t learn very much about the student from this essay. Why do they care about diversity and interfaith programs? How does this relate to their academic and career goals? While the word count is super short, they could’ve cut these lines and jumped right into the specific resource they’re interested in: Tufts’ inclusive definition of diversity goes beyond merely recruiting students from a variety of backgrounds. Tufts seeks to integrate these categories of diversity and pushes its students to learn from one another.

Here’s an example of a stronger version of this essay:

When a Tufts admissions counselor visited my school, she immediately caught my attention by emphasizing Tufts’ diverse yet unified campus. As a Muslim hoping to go into International Relations, I want to attend a school that not only recruits diverse students, but pushes them to learn from one another. I hope to join intersectional programs such as CAFE (Conversation, Action, Faith, and Education). By joining this community that promotes interfaith education, I will gain the necessary perspective and compassion to become a human rights lawyer in countries with religious conflict, such as my homeland Azerbaijan.

Essay Example #10: Tufts

Prompt: Why Tufts? (100 words)

Someday I hope to conduct medical research in developing countries; Tufts attracts me because of its wide array of majors it offers and support for undergraduate research. To understand the human brain, I hope to study biology, neuroscience, and psychology. In addition to outstanding faculty in each of these areas, Tufts also organizes initiatives including the International Research Program. Through this program, I would work with other students and faculty members on an international project related to brain diseases. This opportunity will give me a taste of my future career and help me narrow the scope of my later studies.

This essay does a better job of sharing the student’s goals with us compared to the previous Tufts essay. We learn that the applicant is interested in medical research in developing countries on brain diseases, and that Tufts has a program to support international research.

The essay still mentions some resources that could apply to many schools, which is not an effective use of the tiny word count. For example, they say: “Tufts attracts me because of its wide array of majors it offers and support for undergraduate research” and they mention the “outstanding faculty” in the fields they plan to study.

They also don’t tell us their motivation behind studying brain diseases abroad, and it feels like there’s a significant story there. Giving some background would’ve further strengthened their essay.

Finally, they mention that they still need to narrow the scope of their studies; while it’s fine to be undecided on your career and majors, you don’t need to spend your precious word count saying that in your essay. They could’ve instead shared a couple potential avenues they’re considering.

Here’s what the student could’ve written instead:

Outcomes for schizophrenia patients are better in developing countries than in developed ones. I hope to research the reasons behind this and improve the treatment options in the US for the cousin I grew up with. In college, I want to study biology, neuroscience, and psychology. Tufts attracts me because of its unique interdisciplinary BS in Cognitive and Brain Science and its International Research Program. Through this program, I could do the research I’ve dreamt of doing with a faculty member and other students, preparing me for my future career as either a researcher or clinician.

Essay Example #11: Georgia Tech

Prompt: Why do you want to study your chosen major specifically at Georgia Tech? (300 words)

Climate change is a human rights issue.  

There the headline was, screaming on my phone screen. I think about those suffering from a lack of clean water. I think about those suffering from a lack of clean air. 

I often think back to that headline – it’s what drives my passion for environmental engineering. As an environmental engineer, I can mitigate air pollution and design water treatment systems that address the water injustices that people face. However, it’s not just about creating a technology that cleans water; it’s about changing people’s lives. New technologies can make a lasting difference in humanitarian issues worldwide; Georgia Tech’s research on creating a toilet that turns human waste into clean water for those in need of improved sanitation aligns perfectly with my interests.   

At Georgia Tech, through the student-led organization, Engineers for a Sustainable World and the InVenture Prize, I can translate the knowledge gained from my classes into a concrete vision. I can design and implement hands-on sustainability projects around Atlanta and invent a water sanitation system for the on-site acquisition of clean water. 

Georgia Tech can also provide me with ample research opportunities, such as the broad area of Healthy Communities in the School of Civil and Environmental Engineering. I can further pursue my interest in developing solutions to deliver clean water while welcoming new areas of inquiry. An area I would like to explore would be the controlling of dangerous matter in the air to reduce health hazards; reducing the impact of climate change is of utmost importance to me. 

Studying environmental engineering at Georgia Tech would well prepare me to develop solutions to climate-related issues. With the countless opportunities that Georgia Tech has to offer, I know there is nowhere else where I can receive a better environmental engineering education.

What the Essay Did Well l

This essay begins with an attention-grabbing statement that leaves the reader wondering how this will relate to the student’s interest in Georgia Tech. They then transition seamlessly into how climate change and human rights motivate their desire to become an environmental engineer.

The student mentions several resources specific to Georgia Tech that would help them achieve their goals, such as the research on the toilet turning waste into water, Engineers for a Sustainable World, InVenture Prize, and Healthy Communities research. It’s clear that they did their research and have reflected on their fit with the campus community.

They end the essay explicitly stating that Georgia Tech is the best place for them to grow, and the reader is certainly convinced of this by the end.

This essay is quite strong, so there’s not much that the student could’ve improved. That said, there is one sentence that is a bit awkwardly worded: New technologies can make a lasting difference in humanitarian issues worldwide; Georgia Tech’s research on creating a toilet that turns human waste into clean water for those in need of improved sanitation aligns perfectly with my interests.

Instead, the student could’ve written:

New technologies can make a lasting difference in humanitarian issues worldwide; Georgia Tech aligns with this value of mine and is even developing a toilet that turns human waste into clean water for those who need improved sanitation.

Essay Example #12: Georgia Tech

From my first Java project, a somewhat primitive graphing calculator, I realized that CS unlocks a different way of thinking. My brain races at speeds it seldom touches with other subjects. Every part of CS, from conceptualizing a plan to executing a solution, is another piece of a puzzle I’m eager to solve and affords the most opportunities for creative problem-solving and application. 

“Progress and Service,” Georgia Tech’s motto, tells me there’s no better place to explore my curiosity and deepen my CS skills while simultaneously helping make the world a better place, my ultimate goal for a college education. 

In the classroom, I look forward to GT’s threads program, where I can tailor the curriculum to suit my career choice after exposing myself to all technical aspects of CS.

I’ll apply my specialized learning with Tech’s fascinating research opportunities. Professor Pandarinth’s brain-machine interfacing software means a lot to me. My uncle passed away from a freak accident after extensive paralysis because potential treatments were unaffordable. Exploring this revolutionary brain decoding software wouldn’t just involve me in cutting-edge artificial intelligence technology research, I’d be personally driven to ensure its success and accessibility. 

I’m at my best building towards tangible results. I learned this on my robotics team using design skills to create a technically complex robot that tackles anything from shooting balls to hanging on a balance beam. I’m excited to expand my skills on the RoboJackets team, applying my career interests to build ferocious BattleBots and autonomous race robots that compete on the Indy Speedway, two events that sound ridiculously fun. 

Of course, I can’t skip hackathons. These competitions molded my interest in coding so I want to give back to Georgia Tech’s Hack-Community by planning HackGT and the Catalyst Mentorship program as a member of the Hexlabs team. 

The student’s passion for CS shines through this essay. They explain what they love about the subject (the problem-solving aspect) and they share that they hope to make a difference through CS, demonstrating alignment with Tech’s motto of  “progress and service”.

It’s clear that this student has done their research, mentioning specific academic programs, research, and clubs. We can see that they’d be greatly engaged with the campus community.

Finally, this essay is also down-to-earth. The student doesn’t try to use impressive vocabulary or formal language. In fact, they even describe some extracurriculars as “ridiculously fun.” While you shouldn’t get too informal in your essays, this student’s casual tone in this context makes them feel more approachable and more excited about the prospect of going to Georgia Tech.

This essay has a couple sentences that are confusing to read:

Every part of CS, from conceptualizing a plan to executing a solution, is another piece of a puzzle I’m eager to solve and affords the most opportunities for creative problem-solving and application.

This sentence could’ve been broken up and rewritten as:

Every part of CS, from conceptualizing a plan to executing a solution, is another piece of a puzzle I’m eager to solve. For me, the field affords the most opportunities for creative problem-solving and application.

This sentence also uses incorrect grammar—the comma should be replaced with a semicolon:

Exploring this revolutionary brain decoding software wouldn’t just involve me in cutting-edge artificial intelligence technology research, I’d be personally driven to ensure its success and accessibility. 

These details would make the essay more readable.

The organization of the essay could also be reworked. The student mentions Tech’s motto of “progress and service,” but doesn’t follow up until later with an example of how they’d use CS for the greater good. Using CS for social good isn’t ultimately the theme of their essay, so this section would’ve been better placed at the end of the paragraph about AI technology research, or at the very end of the essay. The essay actually ends abruptly, so placing the section at the end might’ve tied it up nicely, if the student could’ve placed more emphasis on how they plan to use CS to improve society.

Do you want feedback on your “Why This College” essays? After rereading your essays countless times, it can be difficult to evaluate your writing objectively. That’s why we created our free Peer Essay Review tool , where you can get a free review of your essay from another student. You can also improve your own writing skills by reviewing other students’ essays. 

If you want a college admissions expert to review your essay, advisors on CollegeVine have helped students refine their writing and submit successful applications to top schools. Find the right advisor for you to improve your chances of getting into your dream school!

Related CollegeVine Blog Posts

Description

This essay contest recognizes outstanding research papers about Shakespeare and Christianity written by Wheaton College undergraduates. This contest is sponsored by the E. Beatrice Batson Shakespeare Society and takes place bi-annually in the spring semester. The next essay contest will take place in Spring 2026.

Award winners receive substantial prizes: $500 for first place; prize money for second place or honorable mentions varies. Award-winning essays are also published in Wheaton Writing: A Journal of Academic Essays alongside award-winning essays from the Jameson Critical Essay Contest and the Jameson First-Year Writing Contest. 

Essay Qualifications

• The essay must richly address at least one of Shakespeare’s works (e.g, a poem or play).
• The essay should be written from a distinctly Christian perspective (e.g., engaging the Bible, Christian history, theology, or a Biblical worldview).
• The essay should be persuasive and should cite multiple scholarly secondary sources.
• The essay must be original, written by the student submitting the essay.
• Only one essay per student per year may be submitted.
• An essay cannot win both a Jameson Critical Essay Contest prize and an E. Beatrice Batson Shakespeare Essay Contest prize.

Essay Submission

• The essay should not include the author’s name. Instead, it should include the student’s ID number.
• Submit the essay using this Google Form:  https://forms.gle/tVoxZ5tYPrkNVJa76

Essay Deadline

Essay submissions are due by 11:59 PM on Monday, May 4, 2026. Questions? Email [email protected]

Past Batson Essay Winners

Ideal Kingship in Shakespeare's Henry V

One of Shakespeare’s most beloved characters, King Henry V has long been revered as “the mirror of all Christian kings.” However, many contemporary scholars reject this interpretation, drawing attention to Henry’s nationalism, Machiavellian ideals, and use of military force, for example. Such arguments ultimately undermine Henry’s complexity. Alluding to the epic tradition, Shakespeare situates Henry within a larger external narrative. From loveable youth to capable leader, it is Henry’s humanity that establishes him as the ideal king.

The Bible in King Lear

King Lear is unique to the big four Shakespearean tragedies in its lack of supernatural activity. This has prompted much critical debate and confusion over the nature of both the divine in the play and the play's relationship to the Bible and Christianity. Critics have commonly employed a top-down methodology, starting first with a theme that Lear seems to be concerned with and then finding passages to support the theme. In this essay, I will employ a bottom-up method, starting with a comprehensive analysis of all the biblical references in the play. I argue that Shakespeare uses the Bible in King Lear to contrast characters, set up a typological Christ-figure, and investigate eschatological themes—creating and then ultimately subverting expectations for a redemptive ending.

The Not-So-Holy Shrine of Catholicism in Romeo and Juliet

“The Not-So-Holy Shrine of Catholicism in Romeo and Juliet” questions a view of Shakespeare’s relationship to the Reformation in the early tragedy, which claims that his main Reformed concern in the play is to endorse individualistic notions of desire and repentance. Instead, the play is shown to display Reformational sensibilities in its exposure of blasphemous imagery and societal corruption as the vehicle for the lovers’ downfall. This reading takes a critical eye to a culturally idealized romance, allowing modern readers to consider more carefully how passion and temptation were viewed in a post-Reformational context.