case study examples of business communication

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Blog Graphic Design 15+ Case Study Examples for Business, Marketing & Sales

15+ Case Study Examples for Business, Marketing & Sales

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

What is a case study?

What to include in a professional case study, business case study examples, simple case study examples, marketing case study examples, sales case study examples.

• Case study FAQs

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

A professional case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A professional case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case study examples summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case study FAQ s

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

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9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

9 minute read

helped business professionals at:

Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actuallyl ead to lost sales and missed opportunities.

When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully , proving that the winning deck is not a monologue but a conversation that involves the reader.

Let me show you shape your case studies into compelling narratives that hook your audience and drive revenue.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Visual representation of what a case study presentation should do:

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action.

In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

• Problem-solution case study
• Before-and-after case study
• Success story case study
• Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

• Introduction
• Company overview
• The problem/challenge
• Your solution
• Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

This is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution.

Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

This refers to making the desired action easy to perform. Show how straightforward it is to implement your solution.

Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

This is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built.

It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end. You can upload your own interactive elements or check stock image sites like Shutterstock, Adobe Stock, iStock, and many more. For example, Icons8, one of the largest hubs for icons, illustrations, and photos, offers both static and animated options for almost all its graphics, whether you need profile icons to represent different user personas or data report illustrations to show your findings.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with an AI website builder .

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

• A video on the cover slide will cause 32% more people to interact with your case study .
• The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
• The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

• The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
• The timeline slide lets you present your solution in the form of a compelling narrative.
• A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

• Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
• Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
• The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

• Various data visualization components let you present hard data in a way that’s easier to understand and follow.
• The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
• Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

• Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
• Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
• Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

• Dynamic variables let you personalize your deck at scale in just a few clicks.
• Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
• Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

• Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
• Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
• Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

• Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
• The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
• Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

• The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
• Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
• Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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5 Business Communication Failure Examples and How to Avoid Them

What Are Business Communication Failures?

1) nike: business communication failure at the top, 2) wells fargo: learn to accept responsibility , 3) starbucks: align every employee to core values, 4) yahoo: a deafening silence amplifies a crisis, 5) ihop: a communication failure turns into a feeding frenzy, most frequently asked questions.

If you watched Kerry Washington as crisis management expert Olivia Pope on Scandal , then you know that a public relations crisis can be a messy affair for a company. One misstep can quickly spiral into a PR disaster that wreaks havoc on a brand’s reputation. A business communication failure example can be found in every industry, but following internal communication best practices can help your company avoid them. 

Learn how the right software can help your company avoid common business communication pitfalls.

When an organization’s internal stakeholders are aligned on their mission and clearly understand objectives and strategy, it results in positive business outcomes. 

Successful business communication relies on several key factors:

• Transparent communication
• Authentic leadership
• The inclusion of every employee in communication for a bottom-up leadership style
• Silo-free platforms for seamless information exchange and workflows

The two must-haves of effective crisis management are a plan and a team . But even the best-laid plans can fail. Business communication breakdowns can happen within any organization that stray from internal communication best practices. 

The results might just create a small glitch in operations, but sometimes they can have more serious repercussions, such as:

• Disrupted workflows
• Negatively impacted brand reputation
• Drive down value proposition

Whether it’s a product recall, a data breach, or a customer interaction that went viral (think of the infamous video of a man getting dragged off a United flight when they overbooked the plane), companies big and small alike are vulnerable to a controversial communication crisis. As Warren Buffet said, “It takes twenty years to build a reputation and five minutes to ruin it.”

Here are five examples of business communication gone wrong and how the companies involved responded.

Since 1971, when the Swoosh logo was officially unveiled, Nike has been one of the biggest names in the sneaker world. With endorsement deals with some of the most famous names in sports, Nike solidified its place as the leader of the pack in the footwear industry and has an annual profit of $36 billion .

But despite its spot as one of the world’s most profitable apparel brands, Nike has had a few PR crises that required major repair.

In 2018, female employees spoke out about the male-dominated culture that fostered harassment and discrimination in the workplace. It started as an anonymous survey by a group of women at the company’s Beaverton, Oregon headquarters about their experiences. The disturbing results were delivered to CEO Mark Parker.

Some examples of internal communication problems that went wrong here include:

• It took a renegade survey by a group of employees to reveal this toxic culture 
• Lack of trust in HR
• A leader who says he was unaware of the problems
• Inefficient methods of bottom-up communication

Nike took dramatic steps to fix these issues by firing C-Suite executives, including the head of diversity and inclusion, implementing mandatory management training, a commitment to a more inclusive culture, and an overhaul of their HR procedures and internal reporting processes. 

Pro tip: Be proactive and get ahead of the narrative through authentic, transparent communication.

In any business, it’s always good to be agile and ready to pivot to a crisis communication plan when the time comes. When it happened to Wells Fargo, the second-largest bank in the United States, they only seemed to dig themselves into a deeper hole that made it harder to bounce back. 

It started in 2016 when authorities, like the Consumer Financial Protection Bureau, were alerted to potential fraud. Responding to a top-down demand for aggressive customer quotas, employees at local branches created upwards of two million fake bank accounts in customers’ names but without their consent. The bank was fined $185 million.

Wells Fargo’s leadership response potentially hurt the banks’ image as much as the initial scandal.

• The company’s early public statements neglected to accept any responsibility, nor did they contain apologies. Instead, they downplayed the fraud. An apology only came from the CEO when he was brought to testify before the U.S. Senate Banking Committee.
• Leadership blamed, then fired, 5,300 low-level employees.
• The CEO sold $61 million of his Wells Fargo stock the month before the investigation began.

How to handle a situation like this? An immediate, proactive response.

• Thoughtful, authentic, direct communication to both internal stakeholders to rebuild trust and establish an open culture
• Apologies to the public for what happened
• Accept responsibility
• Take high-profile actions that change policies and procedures to ensure this will never happen again

Wells Fargo is still in business, but their reputation remains scarred.  

In April 2018, two men went to a Philadelphia Starbucks to meet a friend. They sat at a table waiting to order and asked to use the restroom. The result? The manager on duty called the police and the two African American men were—wrongfully—arrested for trespassing. 

The video of the arrest went viral and by the next day, #boycottStarbucks was trending on social media. What might have started as a store manager attempting to follow a company policy turned into a racially-biased encounter that even the Starbucks CEO called a “reprehensible outcome.”

That CEO, Kevin Johnson, instantly released a statement that included a direct apology to the two men. To employees and customers, he said, “You can and should expect more from us.  We will learn from this and be better.”

He also outlined a list of internal actions the company would take. A month later, Starbucks closed 8,000 stores to train 175,000 employees on racial bias and how to make every customer feel like they belong. 

• Realign the entire organization to the company’s core values and mission.
• Encourage bottom-up feedback from partners on how the company was doing from their perspective.
• Adopt best practices and review policies that create a culture of inclusion and equality. 

Recognizing the major failure in their internal communication procedures and how their “practices and training led to a bad outcome”, Starbucks did an internal investigation into their policies. It was widely seen as a transparent, authentic response. 

Pro tip: Don’t just pay lip service to your employees and your customers. Learn from your mistakes and take action to revise your policies. 

In September 2016, Yahoo leadership acknowledged a 2014 data breach that exposed the accounts of 500 million users to hackers. Three months later in December, the company then announced that there was another breach from 2013 that affected one billion accounts. Nearly a year later, in October 2017, Yahoo announced that, in fact, the data breach affected all 3 billion of its customers.

Yahoo’s business communication failure? Not communicating. It turned out that company insiders actually knew about the breach when it happened years earlier but kept it under wraps. 

Not only was this extremely poor business communication, but poor risk management. Running a company means running a gauntlet of risks. Companies need to have a risk management framework in place to prepare for any number of threats. Data breaches happen every 39 seconds . They are a risk a tech company like Yahoo was aware of and should have been prepared for. 

An internal investigation found that “failures in communication, management, inquiry, and internal reporting contributed to the lack of proper comprehension and handling of the 2014 Security Incident.” By not addressing a crisis with internal stakeholders and customers, companies with communication issues face:

• Decrease in valuation: In this case, Yahoo was in the process of selling a piece of their company to Verizon who shaved $350 million off the asking price due to this mistake.
• Damaged brand reputation: People are less willing to trust a company who not only mishandles their personal information, but doesn’t let them know their names, phone numbers, and passwords were stolen. With plenty of alternative search engines and email providers, Yahoo’s failure to communicate most likely resulted in a loss of users.
• Loss of employee trust: Trust is a big-ticket item that delivers high employee confidence and engagement. A moment like this makes employees question the cultures and values of the organization they work for. 

Not every business communication failure turns into a scandal. Sometimes they turn into great PR opportunities. 

When IHOP announced it was changing its name to IHOB, the social media stunt to plug its new menu item (burgers) turned into an unlikely crisis. Its loyal customers were thrown into a frenzy, upset that their favorite pancake place was changing.

IHOP took the communication failure and ran with it, using humor to address the ensuing chaos. What could have put the company in the spotlight for the first time in decades, attracted new customers, and quadrupled burger sales? IHOP took hold of the communication and flipped the narrative, made it fun, and, most importantly, reassured customers that it was still the same brand they had grown to love. 

Business communication failures can lead to a serious PR crisis for any company. But business communication done right can also save a company’s reputation without any need to call Olivia Pope.

Get the ultimate toolkit our customers are using every day to connect with their entire workforce. Free templates included!

Miscommunication occurs when communication is not effective. This is the case when the intent of a message conveyed to someone is misunderstood.

This blog post covers miscommunication examples from Nike, Wells Fargo, Starbucks, Yahoo, and IHOP.

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5 Amazing Small Business Case Study Examples for Marketers

In the competitive landscape of small businesses, standing out requires more than just great products or services. It demands compelling stories that resonate with your target audience. Case studies, real-world examples of marketing your product or service, are powerful tools to build trust. Let’s explore nine inspiring small business case study examples that have harnessed the power of storytelling to achieve remarkable results.

Power of Case Studies

Before exploring these inspiring examples, understand the profound impact that well-crafted case studies can have:

• A compelling case study does more than showcase your product or service. It tells a story that resonates with your audience.
• It transforms abstract benefits into tangible results, helping potential customers visualize themselves achieving similar success.
• Case studies build trust and credibility by highlighting specific challenges, solutions, and outcomes.

When a small business shares how it successfully navigated a problem, it positions itself as an expert in the industry. This expertise is backed by real-world results, which makes your brand more trustworthy in the eyes of potential customers.

Small business case study examples are powerful social proof that your offerings deliver real value. According to a survey by the Content Marketing Institute:

“73% of marketers say that case studies are one of the most effective forms of content for influencing purchasing decisions.”

This is because they provide potential customers with evidence that your solution works and can help them achieve similar results.

Small Business Case Study Examples

Here are a few small business case study examples you can not miss to analyze:

Zapier is a prime example of how strategic SEO and content marketing can drive massive organic traffic and user growth. It faced the challenge of increasing its visibility in a crowded market to establish itself as a go-to platform for automation.

Through a meticulously planned SEO strategy, they set a precedent for how small businesses can leverage content and partnerships to fuel growth.

In its early days, Zapier faced a significant challenge. It was how to stand out in a rapidly growing market of productivity and automation tools. With numerous competitors offering similar services, it needed to find a way to differentiate itself and drive organic traffic.

The company recognized the importance of online presence and visibility to attract new users and grow its platform.

The challenge was clear. Zapier needed to boost its SEO efforts and increase website traffic to sustain growth and stay competitive.

To tackle this challenge, the company implemented an ambitious SEO strategy focused on long-tail keywords. These are often less competitive and more targeted.

The company created 25,000 unique landing pages, each optimized for specific long-tail keywords related to their services.

These pages were not just automated templates. They featured well-structured, human-written content that addressed the specific needs of potential users searching for those keywords.

Zapier also developed a comprehensive playbook for onboarding new apps and partners.

By involving their partners, the company generated a vast amount of content without overwhelming their in-house team. These partners wrote high-quality guest posts for their sites, including backlinks to Zapier, further strengthening Zapier’s SEO and increasing referral traffic.

This boosted its domain authority and helped attract new users by increasing the company’s visibility across various online platforms.

Zapier’s strategic SEO and content marketing efforts paid off tremendously. The creation of 25,000 optimized landing pages significantly increased organic traffic, making it easier for potential users to discover Zapier through search engines.

Collaborating with partners for content creation and link building further amplified their online presence, driving even more traffic to the website.

Today, Zapier is recognized as a leader in the automation industry, with a robust user base and a solid online presence, largely thanks to its strategic use of SEO and content partnerships.

Key Takeaways

• Leverage long-tail keywords to create targeted, relevant content that drives organic traffic.
• Create multiple landing pages with well-optimized, human-written content to improve search engine visibility.
• Collaborate with partners to scale content creation and build valuable backlinks.
• Outsource link-building efforts to trusted partners to increase domain authority and attract more users.
• Focus on SEO as a long-term strategy to establish and maintain a solid online presence.

“One more thing…”—a phrase famously used by Steve Jobs during Apple keynotes, signaling the introduction of a groundbreaking product or idea. This phrase perfectly encapsulates Apple’s approach to innovation and branding: consistently delivering something unexpected and transformative.

It’s a testament to Apple’s commitment to pushing boundaries and setting new standards in the industry. This philosophy is reflected in their products and their approach to overcoming challenges and driving success.

Apple’s journey from a struggling tech company to a global powerhouse is a powerful case study of how strategic innovation and branding can redefine an entire industry.

In its early years, Apple faced a series of significant challenges. The company was battling financial difficulties, lagging behind competitors like IBM and Microsoft, and struggling to establish a strong foothold in the highly competitive technology market.

One of the most pressing challenges was Apple’s inability to define its brand identity clearly and differentiate itself from other players in the industry. The company’s products, while innovative, were not achieving the desired market penetration, and Apple was at risk of becoming irrelevant in a rapidly evolving market.

Additionally, Apple faced the challenge of creating products that were not only innovative but also accessible and appealing to a broader consumer base. The company needed to balance its focus on design and technology with the need for mass-market appeal.

Apple also had to overcome internal challenges, including management instability and a lack of cohesive vision, hindering its ability to execute a unified strategy.

To address these challenges, Apple, under the leadership of Steve Jobs, implemented a multi-faceted strategy that focused on innovation, design, and brand reinvention.

Apple doubled down on its commitment to innovation, focusing on creating products that were not only technologically advanced but also user-friendly and beautifully designed.

The launch of the Macintosh in 1984, for instance, was a turning point that showcased Apple’s ability to combine cutting-edge technology with an intuitive user experience. The focus on innovation continued with the development of iconic products like the iPod, iPhone, and iPad, each revolutionizing its respective industry.

Recognizing the need for a solid and consistent brand identity, Apple undertook a significant rebranding effort. This included simplifying its logo, as previously mentioned. It involved redefining Apple’s image as a brand synonymous with innovation, creativity, and premium quality.

The “Think Different” campaign was instrumental in positioning Apple as a brand that stood for innovation and rebellion against the status quo. It resonated deeply with consumers and differentiated Apple from its competitors.

Apple strongly emphasized design and user experience, ensuring that every product performed well and looked and felt exceptional. This strategy extended to the Apple ecosystem, where seamless integration between devices created a unique and compelling user experience that competitors struggled to match.

Apple’s strategic decisions paid off handsomely, transforming the company from a struggling business into the most valuable company in the world. The focus on innovation and design resulted in products that captured market share and created entirely new markets.

The iPod revolutionized the music industry, the iPhone redefined mobile communication, and the iPad opened up new possibilities in personal computing.

The rebranding efforts and the “Think Different” campaign helped establish Apple as a premium brand with a loyal customer base. Apple’s products became status symbols, and the company cultivated a reputation for quality, reliability, and cutting-edge technology.

The Apple Stores further solidified this brand image, providing customers with an immersive, personalized experience that drove sales and brand loyalty.

Under Jobs’ leadership, Apple’s stock price soared, and the company’s market capitalization grew exponentially. Apple’s ability to consistently innovate and reinvent itself has ensured its continued success, making it a dominant force in the technology industry.

• Innovation is vital to staying ahead in a competitive market; consistently developing groundbreaking products can redefine entire industries.
• A strong, cohesive brand identity is essential for differentiating a company from its competitors and building customer loyalty.
• User experience and design are critical factors in product success; functional and aesthetically pleasing products create lasting consumer appeal.
• Retail strategy and direct customer engagement can enhance brand perception and drive sales.
• Leadership and vision are crucial for maintaining focus and executing a successful long-term strategy.

In 2009, Uber emerged with a bold vision: to transform the transportation industry by offering a convenient, reliable, and tech-driven alternative to traditional taxi services.

What began as a simple idea—connecting riders with drivers through a smartphone app—quickly became a global phenomenon that disrupted how people move in cities worldwide.

Uber’s journey from a small startup to a multi-billion-dollar company is a powerful example of how technology, innovative business models, and strategic execution can revolutionize an entire industry.

Uber’s rise from a startup to a multi-billion-dollar company is a compelling case study in leveraging technology, innovative business models, and strategic marketing to disrupt an entire industry.

When Uber was founded in 2009, the transportation industry was dominated by traditional taxi services, often criticized for being inefficient, expensive, and difficult to access. Customers frequently faced challenges such as long wait times, unclear pricing, and poor service.

Uber identified these pain points and recognized an opportunity to disrupt the market by providing a more convenient, reliable, and cost-effective solution.

However, the challenge was not just about creating a better service. It was about convincing both consumers and regulators to accept a completely new model of transportation that relied on private drivers and mobile technology.

To overcome these challenges, Uber implemented a multi-pronged strategy that combined technology, aggressive marketing, and strategic partnerships. Uber’s core innovation was its mobile app, which allowed users to book a ride with just a few taps on their smartphone.

The app provided real-time tracking of drivers, transparent pricing, and the convenience of cashless payments, addressing many issues plaguing traditional taxi services.

Uber also introduced dynamic pricing, known as “surge pricing,” which adjusted fares based on demand, ensuring that riders could always find a ride, even during peak times.

Uber’s business model was disruptive in that it didn’t own any vehicles or employ drivers in the traditional sense. Instead, Uber acted as a platform that connected independent drivers with passengers.

This allowed Uber to scale rapidly without the overhead costs associated with maintaining a fleet of vehicles.

The company offered incentives to drivers, such as flexible working hours and the potential to earn more than traditional taxi drivers, which helped attract many drivers to the platform.

In some regions, Uber introduced services like UberMOTO (motorcycle taxis) and UberAUTO (auto-rickshaws) to cater to local transportation preferences.

This flexibility allowed Uber to penetrate diverse markets and meet the unique demands of different customer segments.

Uber’s strategic approach to technology, business model innovation, and aggressive expansion paid off, making it one of the fastest-growing companies in history.

Within a few years, Uber had disrupted the global transportation industry, challenging the traditional taxi model and inspiring a wave of similar startups.

The company’s success was not without controversy, as it faced legal challenges, protests from taxi unions, and regulatory hurdles in many cities. However, Uber’s ability to adapt and navigate these challenges allowed it to continue growing.

By 2019, Uber had completed over 10 billion rides globally, and the company went public with a valuation of over $80 billion.

Today, Uber operates in more than 900 metropolitan areas worldwide and has expanded its offerings to include services like Uber Eats, Uber Freight, and autonomous vehicle research.

Uber’s journey from a small startup to a global leader is a testament to the power of innovation, technology, and bold business strategies.

• Leveraging technology can transform traditional industries by offering innovative, user-friendly solutions.
• A disruptive business model can enable rapid scaling and global expansion without the constraints of traditional operations.
• Aggressive marketing and strategic expansion are essential for establishing a solid presence in new markets.
• Adapting to local markets is crucial for success in diverse regions, allowing a company to meet specific customer needs and regulatory requirements.
• Navigating regulatory challenges is critical to sustaining growth and maintaining market leadership in a disruptive industry.

“Customer obsession over competitor focus”—this principle has driven Amazon’s growth from a small online bookstore into one of the most influential companies in the world.

Founded by Jeff Bezos in 1994, Amazon was born out of the simple yet ambitious vision to revolutionize the retail industry by harnessing the power of the internet.

Amazon has transformed how people shop and redefined what it means to be a global retailer. This case study explores how Amazon tackled its early challenges, developed game-changing strategies, and achieved remarkable outcomes to become a dominant force in the global economy.

When Amazon launched, the company faced significant challenges. The internet was still infancy, and online shopping was not a common practice. Consumers were wary of buying products online, concerned about security, and unfamiliar with the process.

Moreover, Amazon had to compete with established brick-and-mortar stores with solid brand loyalty and consumer trust. The challenge for Amazon was to convince people to buy books online and shift the entire shopping paradigm towards e-commerce.

As Amazon began to expand beyond books, the company needed to develop a robust logistics network capable of delivering a vast array of products quickly and efficiently, all while keeping costs low.

Amazon’s strategy to overcome these challenges was multi-faceted and centered around three core principles: customer obsession, innovation, and scalability. Jeff Bezos has always emphasized that Amazon primarily focuses on the customer.

From the outset, Amazon prioritized creating a seamless shopping experience by offering a vast selection of products, competitive pricing, and unparalleled convenience.

This customer-centric approach extended to innovations like customer reviews, personalized recommendations, and an easy-to-use interface, which built trust and encouraged repeat business.

Amazon invested heavily in technology to improve the shopping experience and streamline operations. The creation of the “1-Click” purchasing system and Amazon Prime, which offered fast and free shipping, were technological innovations that set Amazon apart from competitors.

Additionally, Amazon Web Services (AWS) was launched as a cloud computing platform, which became a significant revenue stream and powered the company’s vast operations.

Amazon’s strategy involved expanding beyond books into every retail category, from electronics to clothing to groceries.

Amazon also diversified its business by launching products like Kindle, Echo, and Fire TV and expanding into services such as Amazon Prime Video, further embedding itself into consumers’ lives.

Amazon’s strategic focus has yielded extraordinary results, making it a prime example in any collection of small business case study examples. The company rapidly evolved from a startup into one of the largest retailers in the world.

Amazon’s ability to scale operations efficiently has enabled it to dominate the e-commerce space, capturing nearly 40% of the U.S. online retail market as of 2021.

The success of Amazon Web Services (AWS) further exemplifies the company’s innovative spirit, positioning Amazon as a leader in cloud computing. AWS has become a cornerstone of Amazon’s profitability, generating billions in revenue and supporting countless businesses worldwide.

This success story is crucial when discussing small business case study examples, demonstrating how diversification and innovation can drive substantial growth.

The introduction of Amazon Prime has cultivated a loyal customer base, with over 200 million subscribers globally who depend on the service for everything from daily essentials to entertainment.

Amazon achieved a market capitalization that surpassed $1 trillion in 2018.

• Customer obsession is crucial for building a loyal customer base and driving long-term success.
• Continuous innovation in technology and services can differentiate a company from its competitors and create new revenue streams.
• Scalability and efficient logistics are vital in managing rapid growth and maintaining a competitive edge in the market.
• Market expansion and diversification allow businesses to reduce risk and capitalize on new opportunities.
• Strategic acquisitions and investments can accelerate growth and enable entry into new markets and industries.

5. Snapchat

“Embrace the moment”—this mantra encapsulates Snapchat’s unique social media and communication approach. Snapchat emerged as a groundbreaking platform founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.

Unlike other social media platforms that focused on permanence, Snapchat introduced the concept of ephemeral messaging, allowing users to send photos and videos that would disappear after being viewed.

This innovative approach resonated with younger audiences and quickly set Snapchat apart in a crowded social media landscape.

This case study explores Snapchat’s journey, its challenges, strategies, and outcomes that solidified its place as a leader in the social media industry.

When Snapchat first launched, it faced significant challenges in a social media environment dominated by giants like Facebook, Twitter, and Instagram.

The critical challenge was differentiating itself in a market where social media platforms competed for user attention through features emphasizing permanence, likes, and public sharing.

Snapchat must convince users, especially younger ones, to embrace a new communication method focused on fleeting moments rather than lasting memories.

Another major challenge was monetization. While Snapchat rapidly gained popularity, especially among millennials and Gen Z, turning that user base into a profitable business was not straightforward.

The platform needed to find innovative ways to generate revenue without compromising the user experience centered around privacy and the temporary nature of its content.

Furthermore, Snapchat had to continually innovate to stay relevant as competitors began to imitate its core features. Maintaining its distinct identity and user base in the face of increasing competition was a constant challenge.

Snapchat implemented vital strategies focused on innovation, user engagement, and monetization to overcome these challenges. Snapchat’s primary innovation was its focus on ephemeral content—photos and videos that disappeared after being viewed.

This concept was a significant departure from other social media platforms, where content was designed to be permanent.

Snapchat also introduced other unique features, such as Stories (a 24-hour timeline of photos and videos), Lenses (augmented reality filters), and Discover (a platform for branded content and news). These features helped differentiate Snapchat and attract a younger demographic that valued privacy and spontaneity.

Snapchat prioritized user engagement by constantly introducing new and playful features that kept the platform fresh and exciting. The app’s interface encouraged users to interact with friends more personally and creatively, fostering a strong sense of community and belonging.

The introduction of Snapstreaks, which tracked how many consecutive days two users communicated, further boosted user retention and engagement.

To address the challenge of monetization, Snapchat developed innovative advertising solutions that were integrated seamlessly into the user experience. The company introduced Snap Ads, full-screen vertical video ads between Stories, Sponsored Lenses, and Geofilters, allowing brands to create interactive user experiences.

Snapchat also leveraged its Discover platform to partner with media companies and offer premium content, generating additional revenue streams. These strategies allowed Snapchat to monetize its user base effectively while maintaining its core appeal.

Snapchat used a strategic approach to innovation, user engagement, and monetization. This paid off, making Snapchat one of the most popular social media platforms among younger audiences.

By 2023, Snapchat had over 375 million daily active users.

The majority of its user base comprises millennials and Gen Z, who are often elusive for other platforms to capture. Snapchat successfully turned its unique approach to content sharing into a lucrative business.

The company’s innovative advertising solutions and partnerships with brands and media outlets allowed it to generate substantial revenue. This helped to achieve profitability after several years of operating at a loss.

As of 2023, Snapchat’s parent company, Snap Inc., had a market capitalization of over $15 billion.

Features like AR Lenses and Snap Maps kept existing users engaged and attracted new ones, helping Snapchat maintain its competitive edge.

Despite the challenges posed by larger competitors, Snapchat has carved out a distinct niche in the social media landscape.

• Innovation in user experience can set a platform apart in a crowded market, especially by offering unique features that address specific user needs.
• Focusing on user engagement and updating the platform can help maintain a loyal user base.
• Creative monetization strategies that align with the platform’s core values can drive revenue without alienating users.
• Staying ahead of competitors through constant innovation is essential in fast-moving industries like social media.
• Understanding and targeting a specific demographic can lead to strong brand loyalty and long-term success.

Small business case study examples are about illustrating the transformative impact your business can have. These case studies not only showcase your expertise but also build trust and inspire action.

Let these examples guide you as you develop your case studies. Turn your client successes into compelling narratives that set you apart in the marketplace.

By following these small business case study examples, you can create compelling narratives that resonate with your target audience. Use SocialBu’s analytics to track the performance of your case study campaign and identify areas for improvement.

How do you write a case study for a small business?

What is a case study in business example, what are good examples of case studies, how do you write a business case for a study.

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Managing Organizational Change

Communication failure in the workplace: case study.

What happens when communication fails in the workplace?

What are the common problems in communication and what can we do to fix communication issues at work?

In this case study we will try to understand how things can go wrong and what should be done to avoid the catastrophic consequences of bad communication .

Let’s take a look at small projects that you have to work on daily. Projects or activities that somehow you were expecting would improve your job, increase efficiency, productivity or improve relationships.

In this post, I want to analyse what brings people to fail in communicating .

I want to analyse a real event happened in the company I work for when a new project had to be planned and executed to improve scheduling of the machining and tooling department.

Creation of a new project

Our Head of quality (that we will call Mr L.) suggested that the company needed to improve the planning and scheduling of the machining and tooling department.

All companies that have machine production do this, and we already had someone scheduling this department (Mr M.), but we needed someone that could do it much more in detail and ahead of time.

• Eventually, the supervisor of the machining department (Mr S.) was elected to be the best person for this job, so the CEO of the company decided that Mr M. had to train Mr S. and explain the method he followed for the planning.
• Mr M. is known to be someone that likes to work the way he wants to work! In other words, he is not known for being someone that listens to other people’s opinion, so Mr S. (much younger) had some difficulty getting information out of Mr M.
• This problem had been planned. In fact, before this project started there had been at least two separate meetings, one together with Mr M. in which the steps of the projects were planned and agreed upon, and one meeting without Mr M. where the relationship issue was discussed with the CEO.

Starting the project

Mr S. was not satisfied with the training received by Mr M. and more than once explained that he could not start scheduling the machines if he had not received more information from Mr M.

After he explained this simple point to the CEO, he almost lost his job and was told that “there are other people out there that can do your job!”.

Mr S. almost left the company, but eventually decided to continue and asked help to other members of the company and understood that there were important elements missing.

He had very poor tools that could not help him understand what had to be scheduled, there was no method and the MRP (Material Requirement Planning) was missing most BOMs.

Without this basic information there was no way that he could receive the correct data from the MRP and start planning.

Where is the communication issue?

Mr. M. was cut out without notice.

The first and maybe the most important mistake was performed by the CEO. He did not understand why there was a need to increase efficiency in the planning and did not communicate properly this need to Mr M. which had been doing it for over 10 years.

How to communicate with Mr M?

The communication issue with Mr M. was not sufficiently taken into consideration by the CEO nor by the head of quality. Given the younger age of Mr S. it was given for granted that there would have been communication differences between the two, but clearly, this cannot be a reason for not facilitating communication.

Age difference in today’s companies is a very important topic that has been studied for decades and needs to be understood deeply by HR managers, CEO’s and middle management in organizations.

What should have been done?

First, the communication problem with Mr M. should have risen at the beginning , in the very first meeting, and should have been faced directly explaining what everyone expected from him .

Second, there had to be a better role definition and goal setting . Who does what and when!

If everyone had a clear idea of the steps required before Mr S. could take ownership of his new task, probably they would have learned from the very beginning that there were important information missing.

They would have saved a lot of time and probably Mr S. wouldn’t have almost lost his job for no reason.

What everyone did was concentrate on the relationship with Mr M. and believed that the project could not continue because of him and not because of the lack of tools to properly schedule the machines.

How did things go?

It ended with Mr S. losing almost 3 months without planning.

The company lost a lot of time and money on something that would have taken a few days to figure out.

Mr M. and Mr S. did not improve their communication skills.

The head of quality stopped following the project and did not facilitate the cooperation between the two.

Communication continued to fail and other projects did not meet the results expected.

The CEO believed that Mr S. was not right for the job and probably never changed idea.

Production efficiency decreased.

All of these “catastrophic” consequences were caused by a simple communication issue.

Common communication issues

These are some common communication difficulties :

• Not explaining goals and priorities properly
• Not asking questions
• Preconceived ideas
• Not understand the actual problem and where the project is aiming to
• Jumping to conclusions
• Not exploring alternatives

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Master of Advanced Studies in INTERCULTURAL COMMUNICATION

Case Studies in Intercultural Communication

Welcome to the MIC Case Studies page.

Here you will find more than fifty different case studies, developed by our former participants from the Master of Advanced Studies in Intercultural Communication. The richness of this material is that it contains real-life experiences in intercultural communication problems in various settings, such as war, family, negotiations, inter-religious conflicts, business, workplace, and others. 

Cases also include renowned organizations and global institutions, such as the United Nations, Multinationals companies, Non-Governmental Organisations, Worldwide Events, European, African, Asian and North and South America Governments and others.

Intercultural situations are characterized by encounters, mutual respect and the valorization of diversity by individuals or groups of individuals identifying with different cultures. By making the most of the cultural differences, we can improve intercultural communication in civil society, in public institutions and the business world.

How can these Case Studies help you?

These case studies were made during the classes at the Master of Advanced Studies in Intercultural Communication. Therefore, they used the most updated skills, tools, theories and best practices available.   They were created by participants working in the field of public administration; international organizations; non-governmental organizations; development and cooperation organizations; the business world (production, trade, tourism, etc.); the media; educational institutions; and religious institutions. Through these case studies, you will be able to learn through real-life stories, how practitioners apply intercultural communication skills in multicultural situations.

Why are we opening our "Treasure Chest" for you?

We believe that Intercultural Communication has a growing role in the lives of organizations, companies and governments relationship with the public, between and within organizations. There are many advanced tools available to access, analyze and practice intercultural communication at a professional level.  Moreover, professionals are demanded to have an advanced cross-cultural background or experience to deal efficiently with their environment. International organizations are requiring workers who are competent, flexible, and able to adjust and apply their skills with the tact and sensitivity that will enhance business success internationally. Intercultural communication means the sharing of information across diverse cultures and social groups, comprising individuals with distinct religious, social, ethnic, and educational backgrounds. It attempts to understand the differences in how people from a diversity of cultures act, communicate and perceive the world around them. For this reason, we are sharing our knowledge chest with you, to improve and enlarge intercultural communication practice, awareness, and education.

We promise you that our case studies, which are now also yours, will delight, entertain, teach, and amaze you. It will reinforce or change the way you see intercultural communication practice, and how it can be part of your life today. Take your time to read them; you don't need to read all at once, they are rather small and very easy to read. The cases will always be here waiting for you. Therefore, we wish you an insightful and pleasant reading.

These cases represent the raw material developed by the students as part of their certification project. MIC master students are coming from all over the world and often had to write the case in a non-native language. No material can be reproduced without permission. ©   Master of Advanced Studies in Intercultural Communication , Università della Svizzera italiana, Switzerland.

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If you want to receive our last updated case studies or news about the program, leave us your email, and you will know in first-hand about intercultural communication education and cutting-edge research in the intercultural field.

Business Communication Report

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Executive summery

Introduction, recommendations.

This case study report is a result of the call by the Junior, the owner of KJVM AMI FM radio station for a review of his organizations internal communications. The report looks into the factors that led to the dismissal of Mr. Dawson who had been a faithful employee of the organization for a long period of time. The report then gives recommendations on how communications can be enhanced to prevent a repeat of such dismissals.

The conflict that led to the dismissal of Mr. Dawson was as a result of poor business communication skills and techniques that include lack of proper: communication, emotional intelligence, conflict management among other issues such as dishonesty, and poor ethical values.

Following the identified problems that are facing the organization, the report holds the opinion that a transformation be undertaken with regard to: the organizational culture that has existed since the company changed ownership, the management team as well as policies and ethical values that are held by the company, especially with respect to how employees are handled.

Business communication refers to the aspect of relaying information within a business entity or among business structure. A passage of information in communication in a business environment may be intended for promotion of a given good or service, or for administrative purposes of an entity. This paper seeks to give a report on a case study that involves business communications.

The paper will identify technological, legal and ethical issues that are necessary in business communication together with principles of business communication. The paper will then analyze critical issues that caused communication problems in the company subject to the report together with the causes of these issues.

The paper will also look into the people who were responsible for these issues in the subject company’s case study as well as the communications strategies that could have been used by the company to resolve the conflict that faced it.

Bellow is a discussion and review of the problems that led to the frustration and subsequent dismissal of Dawson as an employee with Junior’s company. The actual problem into the issue is based on the inefficiency and the inability of the administration to establish a concrete communication mechanism leading to communication breach between Junior who is the company’s executive and his employees.

Junior’s managers have as a result taken advantage of the situation to drive their personal interest in the company. A clear understanding of essential communication issues together with appropriate changes in the management system of the company will help Junior to establish a better working environment for his employees.

Communication

Communications is a very important tool to the success of management. Some of the significant elements of communication as illustrated by Spence include the ability to identify and pose technical questions and then sit back and wait for responses that are provided. An administrator then analyzes the provided response with the aim of obtaining a very clear understanding of the drive to the given response.

Focussing on an employee to understand their issues thus follows the basis of communication in a business set up (Spence, 2009). The case that is witnessed in the Junior’s company illustrates a poor level of communication as demonstrated by the chief executive who does not take time to communicate with his employees.

He assumes a busy schedule that does not have time for his workers even when such employees have serious problems to be solved by him. Dawson who faces a seemingly harsh and unfair treatment for example tries to reach out to Junior but he does not even want to listen to the employee.

The managers in the company are also much concerned about their personal drive to listen to the employee. The lack of direct communication between Junior and his employees as well as that between the management and the employees is a significant problem in the company (Shafer, 2000, p. 59).

Emotional intelligence

Another key issue which is an element of business communications is emotional intelligence. Some of the features of emotional intelligence include “sensitivity, self disclosure, assertiveness, dynamic listening, criticism, team communication and analyzing relationships” (Knapp and Daly, 2002, p. 343).

A leadership that employs emotions intelligence in dealing with its staff will therefore be more sensitive to the needs of the staff. The consequences that actions against a staff can results in are for example thus considered before actions are undertaken against the employee.

Dynamic listening and assertiveness are also tools that are missing in the institution. In response to dynamic listening, an individual employee is given time to express him or herself concerning issues that may be bringing conflict between the employee and the management.

Serious consideration is then offered to the employee in an understanding manner in which help strategies can be adopted to assist the employee into adjusting to the organization’s system, which is if the problem is with the employee. Assertiveness as a communication tool also enables an individual to stress on a point that is probably being ignored in a communication.

Whether because the other party to the communication does not identify the point or chooses to ignore it. Assertion therefore helps to clear doubts in communication and room should be given to enable for assertion.

A fostered level of interpersonal relations across management levels which can concurrently be achieved through evaluation and analysis of such relations is another tool that the company lacks. A missing link is realized in which the chief executive officer is not informed of the relationships among his employees (Knapp and Daly, 2002, p. 343).

Elements of lack of emotional intelligence is quiet evident with respect to the case study. The characteristic treatment that Dawson is given is a feature of lack of emotional intelligence on the side of both his two immediate supervisors and the company’s chief executive.

As Knapp and Daly (2002) explained, individuals who have a history of social problems in their lives tend to be restrictive and give less regards, or no regard at all to what other people are going through. These individuals tend to be self centred to an extent that they may not like or appreciate successes that are registered by other individuals.

Such are the identified features of the two managers who move in to plot for the removal of Dawson from the organization on the grounds that he is making a lot of money from the organization and at the same time have influence over many of the organization’s other employees.

These two features are the basis of the conflict in the organization and the top manager is not informed because the organization lacks a mechanism of monitoring how its employees relate with each other and what could be causing such relations. Acculturated level of emotional intelligence could have helped Junior to identify and solve the problem before it was late (Knapp and Daly, 2002, p. 343).

Siljander (2008) also argued that emotional intelligence is more like a complementary element to managerial skills. He holds the opinion that in the absence of emotional intelligence, management is not complete and therefore experiences a lot of inefficiencies.

This opinion is evidenced in the case study as the personalization of management by the two supervisors leads to the loss of an employee who had for a long period of time been considered to be productive to the organization. There is also a resultant discomfort among the remaining employees posing a threat to the management (Siljander, 2008, p. 293).

Conflict management

As an organization with many employees, conflicts are bound to arise between individuals. Such conflicts can however be avoided or even resolved if appropriate communication techniques are acculturated in the organization. An initiative at personal level which includes “communicating ideas assertively and respectfully” is for example one of the ways of solving conflicts (Beck et al ., 2009, p. 367).

If a conflict can not be solved at a given level of the administration then it should be referred to the next administration level. The inability to identify, appreciate and resolve the conflict between Dawson and the two managers therefore contributed to the problems that arose in the organization (Beck et al ., 2009, p. 367).

Other communication problems in the company

The series of events in the case study illustrates problems in the communication mechanisms that had been adopted by the company through its newly established management. One of the problems realized about the company’s communications is the inefficiency in how messages are relayed. An employee is for example given a notice of a meeting whose agenda is withheld.

When the employee goes for the meeting which he expected to have departmental workers, he only finds two managers who ask him to resign and leave the office in less than an hour’s time. An agenda for a meeting, which is a piece of information that a person should be given before the meeting (Sikkim University, n.d.), was not even availed to this employee.

A call for resignation or sacking of an employee should also be subject to a notice. Inefficiency, therefore, constitutes a problem in this organization’s communication. The employee is even not given any explanation as to why the action was being taken against him.

The selective action against the employee, since he was the only person who was asked to resign together with the manner in which the employee was handled at the meeting also gives a reflection of some level of discrimination against the employee. Elements of distrust and poor communication techniques are thus realized (Tripathy, 2008).

The treatment that the employee was given was even rude, unfair and inconsiderate. The two managers who handed him the letter did not seem to bother about the impacts that the action could have on the employee, his dependants or even other employees of the organization. Poor ethics can therefore be sited as another problem facing communications in the organization.

It is clear that problems of ethical values of empathy as well as restraining from causing harm or damage to an individual are evident in this case (Davis and Emerita, n.d.). Unavailability for options to the employee as he was strictly compelled to resign also cites ethical problems since a solution requires a wider and consultative step that has options to be considered (Mayer, 2001).

Lack of proper “upward information flow” that is a key tool to improving relations between employees and managements was also a problem in the organization with respect to this particular case. The employee who is victimised to the point of dismissal is not given even an opportunity to communicate to the management.

The two managers who deliver to him his resignation letter do not provide an interactive environment. The top administrator was also not willing to talk or even listen to the employee as he bluntly expressed to the employee that he could not discuss the matter with the employee (Guffey, Rogin and Rhodes, 2009, p. 22).

Another problem that is realized in this company is a high level of dishonesty on the side of two managers who were introduced into the firm after the death of the founder and former owner of the company.

The acts such as withdrawing accounts that belonged to the victim employee, blocking the employee’s access to his incoming calls and frustrating his contributions as well as raising his work targets were later realized to be management moves not to motivate the employee but rather to portray him as inefficient worker who is turning out to be a burden to the company.

The two managers had even confided in another employee who later informed the victim that all those moves were meant to just make ground for his dismissal. Conditions such as daily reporting to one of the managers were imposed on the victim and not any other employee in the firm.

It has been noted that if applied, “honesty in business communication increases efficiency of participating business enterprises” (Riffert, 2005, p. 248) as well as the productivity of individual employees in a business organization (Riffert, 2005, p. 248).

The dishonesty that the two managers together with the company’s top director showed towards the employee can have an impact on other employees who can be demoralized by the harsh treatment that is indicate employment insecurity in the organization.

The two managers and the new owner of the company are therefore responsible for the communications problems that strained the relationship between the company and the employee.

The cause of the subject problem was, according to the case study, discrimination against the old employee which was coupled with a high level of jealousy over the high amount of money that the employee was earning together with the influence that he had in the company (Riffert, 2005).

Communications

The company lacks key elements of basic communication techniques that even hinder a direct communication between an employee and the management. There is also a broken link between employees and the top management of the company.

A level of lack of emotional intelligence is noted in the company’s two supervisors who discriminatingly and at a personal level frustrate an employee with less regards to ethical values and possible impacts to either the employee or the company.

Conflict resolution which is achievable through communication is rendered impossible by the poor communication level that has been developed between the employees and the management.

Other communication problems

The change in administration of the subject company led to introduction of inefficiencies in management that were characterized by personalized feelings and attitudes rather than management skills. A change in the form of administration is therefore necessary.

The problem that emerged between the management and employees of the company was as a result of the unfair treatment and final dismissal of one of the company’s employees. The company’s top manager is later informed of the true circumstances that led to the dismissal of the employee and he is now faced with another conflict with the staff.

Conflict resolution is a measure to restore a disturbed peace that was previously experienced in a system. The first step to conflict resolution is to understand the causes of a particular conflict. The top administrator, Junior, should further investigate the dismissal of the employee to have a basis of solving the conflict.

He should further investigate the characters of the two parties that led to the cause of the conflict, the two managers and the dismissed employee. He must also look into his inefficiency that contributed to the conflict as he ought to have discovered and resolved the problem at an earlier stage.

The top manager must also exhibit conflict resolution mechanisms that include admitting failure to take appropriate actions and rise to the occasion to control the operations of the business. Measures like self control and professional approach are also essential strategies in conflict resolution that the administrator can use to resolve conflicts in his company (Business, n.d.).

Beck et al . (2009). Business Communication and Technologies in a Changing World . Australia: Macmillan Education Aus.

Business. Effective conflict resolution strategies . Web.

Davis, A and Emerita, D. Ethical issues and questions to think about . Web.

Guffey, M., Rogin, P and Rhodes, K. (2009). Business Communication: Process and Product . New York, NY: Cengage Learning.

Knapp, M and Daly, J. (2002). Handbook of interpersonal communication . California: SAGE.

Mayer, A. (2001). What makes a problem an ethical problem? An empirical perspective on the nature of ethical problems in general practice . Web.

Riffert, F. (2005). Alfred North Whitehead on learning and education: theory and application . Newscattle, UK: Cambridge Scholars Press.

Shaffer, J. (2000). The leadership solution . New York, NY: McGraw-Hill Professional.

Sikkim University. Internal business communications- guidelines for meetings . Web.

Siljander, R. (2008). Introduction to Business and Industrial Security and Loss Control: A Primer for Business, Private Security, and Law Enforcement. Illinois: Charles C Thomas Publisher.

Spence, J. (2009). Awesomely Simple: Essential Business Strategies for Turning Ideas into Action . San Francisco, CA: John Wiley and Sons.

Tripathy, P and Reddy, P. (2008). Principles of Management . New Delhi, India: Tata McGraw-Hill Education.

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IvyPanda. (2019, May 6). Business Communication. https://ivypanda.com/essays/case-study-report-business-communication-report/

"Business Communication." IvyPanda , 6 May 2019, ivypanda.com/essays/case-study-report-business-communication-report/.

IvyPanda . (2019) 'Business Communication'. 6 May.

IvyPanda . 2019. "Business Communication." May 6, 2019. https://ivypanda.com/essays/case-study-report-business-communication-report/.

1. IvyPanda . "Business Communication." May 6, 2019. https://ivypanda.com/essays/case-study-report-business-communication-report/.

Bibliography

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