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Case Study Methods and Examples

By Janet Salmons, PhD Manager, Sage Research Methods Community

What is Case Study Methodology ?

Case studies in research are both unique and uniquely confusing. The term case study is confusing because the same term is used multiple ways. The term can refer to the methodology, that is, a system of frameworks used to design a study, or the methods used to conduct it. Or, case study can refer to a type of academic writing that typically delves into a problem, process, or situation.

Case study methodology can entail the study of one or more "cases," that could be described as instances, examples, or settings where the problem or phenomenon can be examined. The researcher is tasked with defining the parameters of the case, that is, what is included and excluded. This process is called bounding the case , or setting boundaries.

Case study can be combined with other methodologies, such as ethnography, grounded theory, or phenomenology. In such studies the research on the case uses another framework to further define the study and refine the approach.

Case study is also described as a method, given particular approaches used to collect and analyze data. Case study research is conducted by almost every social science discipline: business, education, sociology, psychology. Case study research, with its reliance on multiple sources, is also a natural choice for researchers interested in trans-, inter-, or cross-disciplinary studies.

The Encyclopedia of case study research provides an overview:

The purpose of case study research is twofold: (1) to provide descriptive information and (2) to suggest theoretical relevance. Rich description enables an in-depth or sharpened understanding of the case.

It is unique given one characteristic: case studies draw from more than one data source. Case studies are inherently multimodal or mixed methods because this they use either more than one form of data within a research paradigm, or more than one form of data from different paradigms.

A case study inquiry could include multiple types of data:

multiple forms of quantitative data sources, such as Big Data + a survey

multiple forms of qualitative data sources, such as interviews + observations + documents

multiple forms of quantitative and qualitative data sources, such as surveys + interviews

Case study methodology can be used to achieve different research purposes.

Robert Yin , methodologist most associated with case study research, differentiates between descriptive , exploratory and explanatory case studies:

Descriptive : A case study whose purpose is to describe a phenomenon. Explanatory : A case study whose purpose is to explain how or why some condition came to be, or why some sequence of events occurred or did not occur. Exploratory: A case study whose purpose is to identify the research questions or procedures to be used in a subsequent study.

Robert Yin’s book is a comprehensive guide for case study researchers!

You can read the preface and Chapter 1 of Yin's book here . See the open-access articles below for some published examples of qualitative, quantitative, and mixed methods case study research.

Mills, A. J., Durepos, G., & Wiebe, E. (2010).  Encyclopedia of case study research (Vols. 1-0). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412957397

Yin, R. K. (2018). Case study research and applications (6th ed.). Thousand Oaks: SAGE Publications.

Open-Access Articles Using Case Study Methodology

As you can see from this collection, case study methods are used in qualitative, quantitative and mixed methods research.

Ang, C.-S., Lee, K.-F., & Dipolog-Ubanan, G. F. (2019). Determinants of First-Year Student Identity and Satisfaction in Higher Education: A Quantitative Case Study. SAGE Open. https://doi.org/10.1177/2158244019846689

Abstract. First-year undergraduates’ expectations and experience of university and student engagement variables were investigated to determine how these perceptions influence their student identity and overall course satisfaction. Data collected from 554 first-year undergraduates at a large private university were analyzed. Participants were given the adapted version of the Melbourne Centre for the Study of Higher Education Survey to self-report their learning experience and engagement in the university community. The results showed that, in general, the students’ reasons of pursuing tertiary education were to open the door to career opportunities and skill development. Moreover, students’ views on their learning and university engagement were at the moderate level. In relation to student identity and overall student satisfaction, it is encouraging to state that their perceptions of studentship and course satisfaction were rather positive. After controlling for demographics, student engagement appeared to explain more variance in student identity, whereas students’ expectations and experience explained greater variance in students’ overall course satisfaction. Implications for practice, limitations, and recommendation of this study are addressed.

Baker, A. J. (2017). Algorithms to Assess Music Cities: Case Study—Melbourne as a Music Capital. SAGE Open. https://doi.org/10.1177/2158244017691801

Abstract. The global  Mastering of a Music City  report in 2015 notes that the concept of music cities has penetrated the global political vernacular because it delivers “significant economic, employment, cultural and social benefits.” This article highlights that no empirical study has combined all these values and offers a relevant and comprehensive definition of a music city. Drawing on industry research,1 the article assesses how mathematical flowcharts, such as Algorithm A (Economics), Algorithm B (Four T’s creative index), and Algorithm C (Heritage), have contributed to the definition of a music city. Taking Melbourne as a case study, it illustrates how Algorithms A and B are used as disputed evidence about whether the city is touted as Australia’s music capital. The article connects the three algorithms to an academic framework from musicology, urban studies, cultural economics, and sociology, and proposes a benchmark Algorithm D (Music Cities definition), which offers a more holistic assessment of music activity in any urban context. The article concludes by arguing that Algorithm D offers a much-needed definition of what comprises a music city because it builds on the popular political economy focus and includes the social importance of space and cultural practices.

Brown, K., & Mondon, A. (2020). Populism, the media, and the mainstreaming of the far right: The Guardian’s coverage of populism as a case study. Politics. https://doi.org/10.1177/0263395720955036

Abstract. Populism seems to define our current political age. The term is splashed across the headlines, brandished in political speeches and commentaries, and applied extensively in numerous academic publications and conferences. This pervasive usage, or populist hype, has serious implications for our understanding of the meaning of populism itself and for our interpretation of the phenomena to which it is applied. In particular, we argue that its common conflation with far-right politics, as well as its breadth of application to other phenomena, has contributed to the mainstreaming of the far right in three main ways: (1) agenda-setting power and deflection, (2) euphemisation and trivialisation, and (3) amplification. Through a mixed-methods approach to discourse analysis, this article uses  The Guardian  newspaper as a case study to explore the development of the populist hype and the detrimental effects of the logics that it has pushed in public discourse.

Droy, L. T., Goodwin, J., & O’Connor, H. (2020). Methodological Uncertainty and Multi-Strategy Analysis: Case Study of the Long-Term Effects of Government Sponsored Youth Training on Occupational Mobility. Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique, 147–148(1–2), 200–230. https://doi.org/10.1177/0759106320939893

Abstract. Sociological practitioners often face considerable methodological uncertainty when undertaking a quantitative analysis. This methodological uncertainty encompasses both data construction (e.g. defining variables) and analysis (e.g. selecting and specifying a modelling procedure). Methodological uncertainty can lead to results that are fragile and arbitrary. Yet, many practitioners may be unaware of the potential scale of methodological uncertainty in quantitative analysis, and the recent emergence of techniques for addressing it. Recent proposals for ‘multi-strategy’ approaches seek to identify and manage methodological uncertainty in quantitative analysis. We present a case-study of a multi-strategy analysis, applied to the problem of estimating the long-term impact of 1980s UK government-sponsored youth training. We use this case study to further highlight the problem of cumulative methodological fragilities in applied quantitative sociology and to discuss and help develop multi-strategy analysis as a tool to address them.

Ebneyamini, S., & Sadeghi Moghadam, M. R. (2018). Toward Developing a Framework for Conducting Case Study Research .  International Journal of Qualitative Methods .  https://doi.org/10.1177/1609406918817954

Abstract. This article reviews the use of case study research for both practical and theoretical issues especially in management field with the emphasis on management of technology and innovation. Many researchers commented on the methodological issues of the case study research from their point of view thus, presenting a comprehensive framework was missing. We try representing a general framework with methodological and analytical perspective to design, develop, and conduct case study research. To test the coverage of our framework, we have analyzed articles in three major journals related to the management of technology and innovation to approve our framework. This study represents a general structure to guide, design, and fulfill a case study research with levels and steps necessary for researchers to use in their research.

Lai, D., & Roccu, R. (2019). Case study research and critical IR: the case for the extended case methodology. International Relations , 33 (1), 67-87. https://doi.org/10.1177/0047117818818243

Abstract. Discussions on case study methodology in International Relations (IR) have historically been dominated by positivist and neopositivist approaches. However, these are problematic for critical IR research, pointing to the need for a non-positivist case study methodology. To address this issue, this article introduces and adapts the extended case methodology as a critical, reflexivist approach to case study research, whereby the case is constructed through a dynamic interaction with theory, rather than selected, and knowledge is produced through extensions rather than generalisation. Insofar as it seeks to study the world in complex and non-linear terms, take context and positionality seriously, and generate explicitly political and emancipatory knowledge, the extended case methodology is consistent with the ontological and epistemological commitments of several critical IR approaches. Its potential is illustrated in the final part of the article with reference to researching the socioeconomic dimension of transitional justice in Bosnia and Herzegovina.

Lynch, R., Young, J. C., Boakye-Achampong, S., Jowaisas, C., Sam, J., & Norlander, B. (2020). Benefits of crowdsourcing for libraries: A case study from Africa . IFLA Journal. https://doi.org/10.1177/0340035220944940

Abstract. Many libraries in the Global South do not collect comprehensive data about themselves, which creates challenges in terms of local and international visibility. Crowdsourcing is an effective tool that engages the public to collect missing data, and it has proven to be particularly valuable in countries where governments collect little public data. Whereas crowdsourcing is often used within fields that have high levels of development funding, such as health, the authors believe that this approach would have many benefits for the library field as well. They present qualitative and quantitative evidence from 23 African countries involved in a crowdsourcing project to map libraries. The authors find benefits in terms of increased connections between stakeholders, capacity-building, and increased local visibility. These findings demonstrate the potential of crowdsourced approaches for tasks such as mapping to benefit libraries and similarly positioned institutions in the Global South in multifaceted ways.

Mason, W., Morris, K., Webb, C., Daniels, B., Featherstone, B., Bywaters, P., Mirza, N., Hooper, J., Brady, G., Bunting, L., & Scourfield, J. (2020). Toward Full Integration of Quantitative and Qualitative Methods in Case Study Research: Insights From Investigating Child Welfare Inequalities. Journal of Mixed Methods Research, 14 (2), 164-183. https://doi.org/10.1177/1558689819857972

Abstract. Delineation of the full integration of quantitative and qualitative methods throughout all stages of multisite mixed methods case study projects remains a gap in the methodological literature. This article offers advances to the field of mixed methods by detailing the application and integration of mixed methods throughout all stages of one such project; a study of child welfare inequalities. By offering a critical discussion of site selection and the management of confirmatory, expansionary and discordant data, this article contributes to the limited body of mixed methods exemplars specific to this field. We propose that our mixed methods approach provided distinctive insights into a complex social problem, offering expanded understandings of the relationship between poverty, child abuse, and neglect.

Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case Study Method: A Step-by-Step Guide for Business Researchers .  International Journal of Qualitative Methods .  https://doi.org/10.1177/1609406919862424

Abstract. Qualitative case study methodology enables researchers to conduct an in-depth exploration of intricate phenomena within some specific context. By keeping in mind research students, this article presents a systematic step-by-step guide to conduct a case study in the business discipline. Research students belonging to said discipline face issues in terms of clarity, selection, and operationalization of qualitative case study while doing their final dissertation. These issues often lead to confusion, wastage of valuable time, and wrong decisions that affect the overall outcome of the research. This article presents a checklist comprised of four phases, that is, foundation phase, prefield phase, field phase, and reporting phase. The objective of this article is to provide novice researchers with practical application of this checklist by linking all its four phases with the authors’ experiences and learning from recently conducted in-depth multiple case studies in the organizations of New Zealand. Rather than discussing case study in general, a targeted step-by-step plan with real-time research examples to conduct a case study is given.

VanWynsberghe, R., & Khan, S. (2007). Redefining Case Study. International Journal of Qualitative Methods, 80–94. https://doi.org/10.1177/160940690700600208

Abstract. In this paper the authors propose a more precise and encompassing definition of case study than is usually found. They support their definition by clarifying that case study is neither a method nor a methodology nor a research design as suggested by others. They use a case study prototype of their own design to propose common properties of case study and demonstrate how these properties support their definition. Next, they present several living myths about case study and refute them in relation to their definition. Finally, they discuss the interplay between the terms case study and unit of analysis to further delineate their definition of case study. The target audiences for this paper include case study researchers, research design and methods instructors, and graduate students interested in case study research.

More Sage Research Methods Community Posts about Case Study Research

Use research cases as the basis for individual or team activities that build skills.

Find an 10-step process for using research cases to teach methods with learning activities for individual students, teams, or small groups. (Or use the approach yourself!)

How do you decide which methodology fits your study? In this dialogue Linda Bloomberg and Janet Boberg explain the importance of a strategic approach to qualitative research design that stresses alignment with the purpose of the study.

Case study methods are used by researchers in many disciplines. Here are some open-access articles about multimodal qualitative or mixed methods designs that include both qualitative and quantitative elements.

Case study methodology is both unique, and uniquely confusing. It is unique given one characteristic: case studies draw from more than one data source.

What is case study methodology? It is unique given one characteristic: case studies draw from more than one data source. In this post find definitions and a collection of multidisciplinary examples.

Find discussion of case studies and published examples.

Istanbul as a regional computational social science hub

Experiments and quantitative research.

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• What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

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Home » Case Study – Methods, Examples and Guide

Case Study – Methods, Examples and Guide

Table of Contents

A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation.

It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied. Case studies typically involve multiple sources of data, including interviews, observations, documents, and artifacts, which are analyzed using various techniques, such as content analysis, thematic analysis, and grounded theory. The findings of a case study are often used to develop theories, inform policy or practice, or generate new research questions.

Types of Case Study

Types and Methods of Case Study are as follows:

Single-Case Study

A single-case study is an in-depth analysis of a single case. This type of case study is useful when the researcher wants to understand a specific phenomenon in detail.

For Example , A researcher might conduct a single-case study on a particular individual to understand their experiences with a particular health condition or a specific organization to explore their management practices. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a single-case study are often used to generate new research questions, develop theories, or inform policy or practice.

Multiple-Case Study

A multiple-case study involves the analysis of several cases that are similar in nature. This type of case study is useful when the researcher wants to identify similarities and differences between the cases.

For Example, a researcher might conduct a multiple-case study on several companies to explore the factors that contribute to their success or failure. The researcher collects data from each case, compares and contrasts the findings, and uses various techniques to analyze the data, such as comparative analysis or pattern-matching. The findings of a multiple-case study can be used to develop theories, inform policy or practice, or generate new research questions.

Exploratory Case Study

An exploratory case study is used to explore a new or understudied phenomenon. This type of case study is useful when the researcher wants to generate hypotheses or theories about the phenomenon.

For Example, a researcher might conduct an exploratory case study on a new technology to understand its potential impact on society. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as grounded theory or content analysis. The findings of an exploratory case study can be used to generate new research questions, develop theories, or inform policy or practice.

Descriptive Case Study

A descriptive case study is used to describe a particular phenomenon in detail. This type of case study is useful when the researcher wants to provide a comprehensive account of the phenomenon.

For Example, a researcher might conduct a descriptive case study on a particular community to understand its social and economic characteristics. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a descriptive case study can be used to inform policy or practice or generate new research questions.

Instrumental Case Study

An instrumental case study is used to understand a particular phenomenon that is instrumental in achieving a particular goal. This type of case study is useful when the researcher wants to understand the role of the phenomenon in achieving the goal.

For Example, a researcher might conduct an instrumental case study on a particular policy to understand its impact on achieving a particular goal, such as reducing poverty. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of an instrumental case study can be used to inform policy or practice or generate new research questions.

Case Study Data Collection Methods

Here are some common data collection methods for case studies:

Interviews involve asking questions to individuals who have knowledge or experience relevant to the case study. Interviews can be structured (where the same questions are asked to all participants) or unstructured (where the interviewer follows up on the responses with further questions). Interviews can be conducted in person, over the phone, or through video conferencing.

Observations

Observations involve watching and recording the behavior and activities of individuals or groups relevant to the case study. Observations can be participant (where the researcher actively participates in the activities) or non-participant (where the researcher observes from a distance). Observations can be recorded using notes, audio or video recordings, or photographs.

Documents can be used as a source of information for case studies. Documents can include reports, memos, emails, letters, and other written materials related to the case study. Documents can be collected from the case study participants or from public sources.

Surveys involve asking a set of questions to a sample of individuals relevant to the case study. Surveys can be administered in person, over the phone, through mail or email, or online. Surveys can be used to gather information on attitudes, opinions, or behaviors related to the case study.

Artifacts are physical objects relevant to the case study. Artifacts can include tools, equipment, products, or other objects that provide insights into the case study phenomenon.

How to conduct Case Study Research

Conducting a case study research involves several steps that need to be followed to ensure the quality and rigor of the study. Here are the steps to conduct case study research:

• Define the research questions: The first step in conducting a case study research is to define the research questions. The research questions should be specific, measurable, and relevant to the case study phenomenon under investigation.
• Select the case: The next step is to select the case or cases to be studied. The case should be relevant to the research questions and should provide rich and diverse data that can be used to answer the research questions.
• Collect data: Data can be collected using various methods, such as interviews, observations, documents, surveys, and artifacts. The data collection method should be selected based on the research questions and the nature of the case study phenomenon.
• Analyze the data: The data collected from the case study should be analyzed using various techniques, such as content analysis, thematic analysis, or grounded theory. The analysis should be guided by the research questions and should aim to provide insights and conclusions relevant to the research questions.
• Draw conclusions: The conclusions drawn from the case study should be based on the data analysis and should be relevant to the research questions. The conclusions should be supported by evidence and should be clearly stated.
• Validate the findings: The findings of the case study should be validated by reviewing the data and the analysis with participants or other experts in the field. This helps to ensure the validity and reliability of the findings.
• Write the report: The final step is to write the report of the case study research. The report should provide a clear description of the case study phenomenon, the research questions, the data collection methods, the data analysis, the findings, and the conclusions. The report should be written in a clear and concise manner and should follow the guidelines for academic writing.

Examples of Case Study

Here are some examples of case study research:

• The Hawthorne Studies : Conducted between 1924 and 1932, the Hawthorne Studies were a series of case studies conducted by Elton Mayo and his colleagues to examine the impact of work environment on employee productivity. The studies were conducted at the Hawthorne Works plant of the Western Electric Company in Chicago and included interviews, observations, and experiments.
• The Stanford Prison Experiment: Conducted in 1971, the Stanford Prison Experiment was a case study conducted by Philip Zimbardo to examine the psychological effects of power and authority. The study involved simulating a prison environment and assigning participants to the role of guards or prisoners. The study was controversial due to the ethical issues it raised.
• The Challenger Disaster: The Challenger Disaster was a case study conducted to examine the causes of the Space Shuttle Challenger explosion in 1986. The study included interviews, observations, and analysis of data to identify the technical, organizational, and cultural factors that contributed to the disaster.
• The Enron Scandal: The Enron Scandal was a case study conducted to examine the causes of the Enron Corporation’s bankruptcy in 2001. The study included interviews, analysis of financial data, and review of documents to identify the accounting practices, corporate culture, and ethical issues that led to the company’s downfall.
• The Fukushima Nuclear Disaster : The Fukushima Nuclear Disaster was a case study conducted to examine the causes of the nuclear accident that occurred at the Fukushima Daiichi Nuclear Power Plant in Japan in 2011. The study included interviews, analysis of data, and review of documents to identify the technical, organizational, and cultural factors that contributed to the disaster.

Application of Case Study

Case studies have a wide range of applications across various fields and industries. Here are some examples:

Business and Management

Case studies are widely used in business and management to examine real-life situations and develop problem-solving skills. Case studies can help students and professionals to develop a deep understanding of business concepts, theories, and best practices.

Case studies are used in healthcare to examine patient care, treatment options, and outcomes. Case studies can help healthcare professionals to develop critical thinking skills, diagnose complex medical conditions, and develop effective treatment plans.

Case studies are used in education to examine teaching and learning practices. Case studies can help educators to develop effective teaching strategies, evaluate student progress, and identify areas for improvement.

Social Sciences

Case studies are widely used in social sciences to examine human behavior, social phenomena, and cultural practices. Case studies can help researchers to develop theories, test hypotheses, and gain insights into complex social issues.

Law and Ethics

Case studies are used in law and ethics to examine legal and ethical dilemmas. Case studies can help lawyers, policymakers, and ethical professionals to develop critical thinking skills, analyze complex cases, and make informed decisions.

Purpose of Case Study

The purpose of a case study is to provide a detailed analysis of a specific phenomenon, issue, or problem in its real-life context. A case study is a qualitative research method that involves the in-depth exploration and analysis of a particular case, which can be an individual, group, organization, event, or community.

The primary purpose of a case study is to generate a comprehensive and nuanced understanding of the case, including its history, context, and dynamics. Case studies can help researchers to identify and examine the underlying factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and detailed understanding of the case, which can inform future research, practice, or policy.

Case studies can also serve other purposes, including:

• Illustrating a theory or concept: Case studies can be used to illustrate and explain theoretical concepts and frameworks, providing concrete examples of how they can be applied in real-life situations.
• Developing hypotheses: Case studies can help to generate hypotheses about the causal relationships between different factors and outcomes, which can be tested through further research.
• Providing insight into complex issues: Case studies can provide insights into complex and multifaceted issues, which may be difficult to understand through other research methods.
• Informing practice or policy: Case studies can be used to inform practice or policy by identifying best practices, lessons learned, or areas for improvement.

Advantages of Case Study Research

There are several advantages of case study research, including:

• In-depth exploration: Case study research allows for a detailed exploration and analysis of a specific phenomenon, issue, or problem in its real-life context. This can provide a comprehensive understanding of the case and its dynamics, which may not be possible through other research methods.
• Rich data: Case study research can generate rich and detailed data, including qualitative data such as interviews, observations, and documents. This can provide a nuanced understanding of the case and its complexity.
• Holistic perspective: Case study research allows for a holistic perspective of the case, taking into account the various factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and comprehensive understanding of the case.
• Theory development: Case study research can help to develop and refine theories and concepts by providing empirical evidence and concrete examples of how they can be applied in real-life situations.
• Practical application: Case study research can inform practice or policy by identifying best practices, lessons learned, or areas for improvement.
• Contextualization: Case study research takes into account the specific context in which the case is situated, which can help to understand how the case is influenced by the social, cultural, and historical factors of its environment.

Limitations of Case Study Research

There are several limitations of case study research, including:

• Limited generalizability : Case studies are typically focused on a single case or a small number of cases, which limits the generalizability of the findings. The unique characteristics of the case may not be applicable to other contexts or populations, which may limit the external validity of the research.
• Biased sampling: Case studies may rely on purposive or convenience sampling, which can introduce bias into the sample selection process. This may limit the representativeness of the sample and the generalizability of the findings.
• Subjectivity: Case studies rely on the interpretation of the researcher, which can introduce subjectivity into the analysis. The researcher’s own biases, assumptions, and perspectives may influence the findings, which may limit the objectivity of the research.
• Limited control: Case studies are typically conducted in naturalistic settings, which limits the control that the researcher has over the environment and the variables being studied. This may limit the ability to establish causal relationships between variables.
• Time-consuming: Case studies can be time-consuming to conduct, as they typically involve a detailed exploration and analysis of a specific case. This may limit the feasibility of conducting multiple case studies or conducting case studies in a timely manner.
• Resource-intensive: Case studies may require significant resources, including time, funding, and expertise. This may limit the ability of researchers to conduct case studies in resource-constrained settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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What Is a Case Study? How to Write, Examples, and Template

In this post

How to write a case study

Case study template, case study examples, types of case studies, what are the benefits of case studies , what are the limitations of case studies , case study vs. testimonial.

In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.

Your business can use marketing analytics tools to understand what customers want to know about your product. Once you have this information, the next step is to showcase your product and its benefits to your target audience. This strategy involves a mix of data, analysis, and storytelling. Combining these elements allows you to create a narrative that engages your audience. So, how can you do this effectively?

What is a case study? 

A case study is a powerful tool for showcasing a business's success in helping clients achieve their goals. It's a form of storytelling that details real-world scenarios where a business implemented its solutions to deliver positive results for a client.

In this article, we explore the concept of a case study , including its writing process, benefits, various types, challenges, and more.

Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making – from deciding which customers to feature to designing the best format to make them as engaging as possible.  This can feel overwhelming in a hurry, so let's break it down.

Step 1: Reach out to the target persona

If you've been in business for a while, you have no shortage of happy customers. But w ith limited time and resources, you can't choose everyone.  So, take some time beforehand to flesh out your target buyer personas. 

Once you know precisely who you're targeting, go through your stable of happy customers to find a buyer representative of the audience you're trying to reach. The closer their problems, goals, and industries align, the more your case study will resonate.

What if you have more than one buyer persona? No problem. This is a common situation for companies because buyers comprise an entire committee. You might be marketing to procurement experts, executives, engineers, etc. Try to develop a case study tailored to each key persona. This might be a long-term goal, and that's fine. The better you can personalize the experience for each stakeholder, the easier it is to keep their attention.  

Here are a few considerations to think about before research:

• Products/services of yours the customer uses (and how familiar they are with them)
• The customer's brand recognition in the industry
• Whether the results they've achieved are specific and remarkable
• Whether they've switched from a competitor's product/service
• How closely aligned they are with your target audience

These items are just a jumping-off point as you develop your criteria.  Once you have a list, run each customer through it to determine your top targets. Approach the ones on the top (your "dream" case study subjects) and work your way down as needed.

Who to interview

You should consider interviewing top-level managers or executives because those are high-profile positions. But consider how close they are to your product and its results.

Focusing on an office manager or engineer who uses your product daily would be better. Look for someone with a courtside view of the effects.

The ways to request customer participation in case studies can vary, but certain principles can improve your chances:

• Make it easy for customers to work with you, respecting their valuable time. Be well-prepared and minimize their involvement.
• Emphasize how customers will benefit through increased publicity, revenue opportunities, or recognition for their success. 
• Acknowledge their contributions and showcase their achievements.
• Standardizing the request process with a script incorporating these principles can help your team consistently secure case study approvals and track performance.

Step 2: Prepare for the interview

Case study interviews are like school exams. The more prepared you are for them, the better they turn out. Preparing thoroughly also shows participants that you value their time. You don't waste precious minutes rehashing things you should have already known. You focus on getting the information you need as efficiently as possible.

You can conduct your case study interview in multiple formats, from exchanging emails to in-person interviews. This isn't a trivial decision.  As you'll see in the chart below, each format has its unique advantages and disadvantages. 

You'll also have to consider who will ask and answer the questions during your case study interview. It's wise to consider this while considering the case study format.  The number of participants factors into which format will work best. Pulling off an in-person interview becomes much harder if you're trying to juggle four or five people's busy schedules. Try a video conference instead.

Before interviewing your case study participant, it is crucial to identify the specific questions that need to be asked.  It's essential to thoroughly evaluate your collaboration with the client and understand how your product's contributions impact the company. 

Remember that structuring your case study is akin to crafting a compelling narrative. To achieve this, follow a structured approach:

• Beginning of your story. Delve into the customer's challenge that ultimately led them to do business with you. What were their problems like? What drove them to make a decision finally? Why did they choose you?
• The middle of the case study.  Your audience also wants to know about the experience of working with you. Your customer has taken action to address their problems. What happened once you got on board?
• An ending that makes you the hero.  Describe the specific results your company produced for the customer. How has the customer's business (and life) changed once they implemented your solution?

Sample questions for the case study interview

If you're preparing for a case study interview, here are some sample case study research questions to help you get started:

• What challenges led you to seek a solution?
• When did you realize the need for immediate action? Was there a tipping point?
• How did you decide on the criteria for choosing a B2B solution, and who was involved?
• What set our product or service apart from others you considered?
• How was your experience working with us post-purchase?
• Were there any pleasant surprises or exceeded expectations during our collaboration?
• How smoothly did your team integrate our solution into their workflows?
• How long before you started seeing positive results?
• How have you benefited from our products or services?
• How do you measure the value our product or service provides?

Step 3: Conduct the interview

Preparing for case study interviews can be different from everyday conversations. Here are some tips to keep in mind:

• Create a comfortable atmosphere.  Before diving into the discussion, talk about their business and personal interests. Ensure everyone is at ease, and address any questions or concerns.
• Prioritize key questions.  Lead with your most crucial questions to respect your customer's time. Interview lengths can vary, so starting with the essentials ensures you get the vital information.
• Be flexible.  Case study interviews don't have to be rigid. If your interviewee goes "off script," embrace it. Their spontaneous responses often provide valuable insights.
• Record the interview.  If not conducted via email, ask for permission to record the interview. This lets you focus on the conversation and capture valuable quotes without distractions.

Step 4: Figure out who will create the case study

When creating written case studies for your business, deciding who should handle the writing depends on cost, perspective, and revisions.

Outsourcing might be pricier, but it ensures a professionally crafted outcome. On the other hand, in-house writing has its considerations, including understanding your customers and products. 

Technical expertise and equipment are needed for video case studies, which often leads companies to consider outsourcing due to production and editing costs. 

Tip: When outsourcing work, it's essential to clearly understand pricing details to avoid surprises and unexpected charges during payment.

Step 5: Utilize storytelling

Understanding and applying storytelling elements can make your case studies unforgettable, offering a competitive edge. 

Source: The Framework Bank

Every great study follows a narrative arc (also called a "story arc"). This arc represents how a character faces challenges, struggles against raising stakes, and encounters a formidable obstacle before the tension resolves.

In a case study narrative, consider:

• Exposition. Provide background information about the company, revealing their "old life" before becoming your customer.
• Inciting incident. Highlight the problem that drove the customer to seek a solution, creating a sense of urgency.
• Obstacles (rising action). Describe the customer's journey in researching and evaluating solutions, building tension as they explore options.
• Midpoint. Explain what made the business choose your product or service and what set you apart.
• Climax. Showcase the success achieved with your product.
• Denouement. Describe the customer's transformed business and end with a call-to-action for the reader to take the next step.

Step 6: Design the case study

The adage "Don't judge a book by its cover" is familiar, but people tend to do just that quite often!

A poor layout can deter readers even if you have an outstanding case study. To create an engaging case study, follow these steps:

• Craft a compelling title. Just like you wouldn't read a newspaper article without an eye-catching headline, the same goes for case studies. Start with a title that grabs attention.
• Organize your content. Break down your content into different sections, such as challenges, results, etc. Each section can also include subsections. This case study approach divides the content into manageable portions, preventing readers from feeling overwhelmed by lengthy blocks of text.
• Conciseness is key. Keep your case study as concise as possible. The most compelling case studies are precisely long enough to introduce the customer's challenge, experience with your solution, and outstanding results. Prioritize clarity and omit any sections that may detract from the main storyline.
• Utilize visual elements. To break up text and maintain reader interest, incorporate visual elements like callout boxes, bulleted lists, and sidebars.
• Include charts and images. Summarize results and simplify complex topics by including pictures and charts. Visual aids enhance the overall appeal of your case study.
• Embrace white space. Avoid overwhelming walls of text to prevent reader fatigue. Opt for plenty of white space, use shorter paragraphs, and employ subsections to ensure easy readability and navigation.
• Enhance video case studies. In video case studies, elements like music, fonts, and color grading are pivotal in setting the right tone. Choose music that complements your message and use it strategically throughout your story. Carefully select fonts to convey the desired style, and consider how lighting and color grading can influence the mood. These elements collectively help create the desired tone for your video case study.

Step 7: Edits and revisions

Once you've finished the interview and created your case study, the hardest part is over. Now's the time for editing and revision. This might feel frustrating for impatient B2B marketers, but it can turn good stories into great ones.

Ideally, you'll want to submit your case study through two different rounds of editing and revisions:

• Internal review. Seek feedback from various team members to ensure your case study is captivating and error-free. Gather perspectives from marketing, sales, and those in close contact with customers for well-rounded insights. Use patterns from this feedback to guide revisions and apply lessons to future case studies.
• Customer feedback. Share the case study with customers to make them feel valued and ensure accuracy. Let them review quotes and data points, as they are the "heroes" of the story, and their logos will be prominently featured. This step maintains positive customer relationships.

Case study mistakes to avoid

• Ensure easy access to case studies on your website.
• Spotlight the customer, not just your business.
• Tailor each case study to a specific audience.
• Avoid excessive industry jargon in your content.

Step 8: Publishing

Take a moment to proofread your case study one more time carefully. Even if you're reasonably confident you've caught all the errors, it's always a good idea to check. Your case study will be a valuable marketing tool for years, so it's worth the investment to ensure it's flawless. Once done, your case study is all set to go!

Consider sharing a copy of the completed case study with your customer as a thoughtful gesture. They'll likely appreciate it; some may want to keep it for their records. After all, your case study wouldn't have been possible without their help, and they deserve to see the final product.

Where you publish your case study depends on its role in your overall marketing strategy. If you want to reach as many people as possible with your case study, consider publishing it on your website and social media platforms. 

Tip: Some companies prefer to keep their case studies exclusive, making them available only to those who request them. This approach is often taken to control access to valuable information and to engage more deeply with potential customers who express specific interests. It can create a sense of exclusivity and encourage interested parties to engage directly with the company.

Step 9: Case study distribution

When sharing individual case studies, concentrate on reaching the audience with the most influence on purchasing decisions

Here are some common distribution channels to consider:

• Sales teams. Share case studies to enhance customer interactions, retention , and upselling among your sales and customer success teams. Keep them updated on new studies and offer easily accessible formats like PDFs or landing page links.
• Company website. Feature case studies on your website to establish authority and provide valuable information to potential buyers. Organize them by categories such as location, size, industry, challenges, and products or services used for effective presentation.
• Events. Use live events like conferences and webinars to distribute printed case study copies, showcase video case studies at trade show booths, and conclude webinars with links to your case study library. This creative approach blends personal interactions with compelling content.
• Industry journalists. Engage relevant industry journalists to gain media coverage by identifying suitable publications and journalists covering related topics. Building relationships is vital, and platforms like HARO (Help A Reporter Out) can facilitate connections, especially if your competitors have received coverage before.

Want to learn more about Marketing Analytics Software? Explore Marketing Analytics products.

It can seem daunting to transform the information you've gathered into a cohesive narrative.  We’ve created a versatile case study template that can serve as a solid starting point for your case study.

With this template, your business can explore any solutions offered to satisfied customers, covering their background, the factors that led them to choose your services, and their outcomes.

The template boasts a straightforward design, featuring distinct sections that guide you in effectively narrating your and your customer's story. However, remember that limitless ways to showcase your business's accomplishments exist.

To assist you in this process, here's a breakdown of the recommended sections to include in a case study:

• Title.  Keep it concise. Create a brief yet engaging project title summarizing your work with your subject. Consider your title like a newspaper headline; do it well, and readers will want to learn more. 
• Subtitle . Use this section to elaborate on the achievement briefly. Make it creative and catchy to engage your audience.
• Executive summary.  Use this as an overview of the story, followed by 2-3 bullet points highlighting key success metrics.
• Challenges and objectives. This section describes the customer's challenges before adopting your product or service, along with the goals or objectives they sought to achieve.
• How product/service helped.  A paragraph explaining how your product or service addressed their problem.
• Testimonials.  Incorporate short quotes or statements from the individuals involved in the case study, sharing their perspectives and experiences.
• Supporting visuals.  Include one or two impactful visuals, such as graphs, infographics, or highlighted metrics, that reinforce the narrative.
• Call to action (CTA).  If you do your job well, your audience will read (or watch) your case studies from beginning to end. They are interested in everything you've said. Now, what's the next step they should take to continue their relationship with you? Give people a simple action they can complete. 

Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study:

• Amazon Web Services, Inc.  provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced using AWS.
• LinkedIn Marketing Solutions combines captivating visuals with measurable results in the case study created for BlackRock. This case study illustrates how LinkedIn has contributed to the growth of BlackRock's brand awareness over the years. 
• Salesforce , a sales and marketing automation SaaS solutions provider, seamlessly integrates written and visual elements to convey its success stories with Pepe Jeans. This case study effectively demonstrates how Pepe Jeans is captivating online shoppers with immersive and context-driven e-commerce experiences through Salesforce.
• HubSpot offers a combination of sales and marketing tools. Their case study demonstrates the effectiveness of its all-in-one solutions. These typically focus on a particular client's journey and how HubSpot helped them achieve significant results.

There are two different types of case studies that businesses might utilize:

Written case studies 

Written case studies offer readers a clear visual representation of data, which helps them quickly identify and focus on the information that matters most. 

Printed versions of case studies find their place at events like trade shows, where they serve as valuable sales collateral to engage prospective clients.  Even in the digital age, many businesses provide case studies in PDF format or as web-based landing pages, improving accessibility for their audience. 

Note: Landing pages , in particular, offer the flexibility to incorporate rich multimedia content, including images, charts, and videos. This flexibility in design makes landing pages an attractive choice for presenting detailed content to the audience.

Written case study advantages

Here are several significant advantages to leveraging case studies for your company:

• Hyperlink accessibility.  Whether in PDF or landing page format, written case studies allow for embedded hyperlinks, offering prospects easy access to additional information and contact forms.
• Flexible engagement.  Unlike video case studies, which may demand in-person arrangements, written case studies can be conducted via phone or video streaming, reducing customer commitment and simplifying scheduling.
• Efficient scanning . Well-structured written case studies with a scannable format cater to time-strapped professionals. Charts and callout boxes with key statistics enhance the ease of information retrieval.
• Printable for offline use.  Written case studies can be effortlessly printed and distributed at trade shows, sales meetings, and live events. This tangible format accommodates those who prefer physical materials and provides versatility in outreach, unlike video content, which is less portable.

Written case study disadvantages

Here are some drawbacks associated with the use of case studies:

• Reduced emotional impact.  Written content lacks the emotional punch of live video testimonials, which engage more senses and emotions, making a stronger connection.
• Consider time investment.  Creating a compelling case study involves editing, proofreading, and design collaboration, with multiple revisions commonly required before publication.
• Challenges in maintaining attention.  Attention spans are short in today's ad-saturated world. Using graphics, infographics, and videos more often is more powerful to incite the right emotions in customers.

Video case studies

Video case studies are the latest marketing trend. Unlike in the past, when video production was costly, today's tools make it more accessible for users to create and edit their videos. However, specific technical requirements still apply.

Like written case studies, video case studies delve into a specific customer's challenges and how your business provides solutions. Yet, the video offers a more profound connection by showcasing the person who faced and conquered the problem.

Video case studies can boost brand exposure when shared on platforms like YouTube. For example, Slack's engaging case study video with Sandwich Video illustrates how Slack transformed its workflow and adds humor, which can be challenging in written case studies focused on factual evidence.

Source : YouTube

This video case study has garnered nearly a million views on YouTube.

Video case study advantages

Here are some of the top advantages of video case studies. While video testimonials take more time, the payoff can be worth it. 

• Humanization and authenticity.  Video case studies connect viewers with real people, adding authenticity and fostering a stronger emotional connection.
• Engaging multiple senses.  They engage both auditory and visual senses, enhancing credibility and emotional impact. Charts, statistics, and images can also be incorporated.
• Broad distribution.  Videos can be shared on websites, YouTube, social media, and more, reaching diverse audiences and boosting engagement, especially on social platforms.

Video case study disadvantages

Before fully committing to video testimonials, consider the following:

• Technical expertise and equipment.  Video production requires technical know-how and equipment, which can be costly. Skilled video editing is essential to maintain a professional image. While technology advances, producing amateurish videos may harm your brand's perception.
• Viewer convenience.  Some prospects prefer written formats due to faster reading and ease of navigation. Video typically requires sound, which can be inconvenient for viewers in specific settings. Many people may not have headphones readily available to watch your content.
• Demand on case study participants.  On-camera interviews can be time-consuming and location-dependent, making scheduling challenging for case study participants. Additionally, being on screen for a global audience may create insecurities and performance pressure.
• Comfort on camera.  Not everyone feels at ease on camera. Nervousness or a different on-screen persona can impact the effectiveness of the testimonial, and discovering this late in the process can be problematic.

Written or video case studies: Which is right for you?

Now that you know the pros and cons of each, how do you choose which is right for you?

One of the most significant factors in doing video case studies can be the technical expertise and equipment required for a high level of production quality. Whether you have the budget to do this in-house or hire a production company can be one of the major deciding factors.

Still, written or video doesn't have to be an either-or decision. Some B2B companies are using both formats. They can complement each other nicely, minimizing the downsides mentioned above and reaching your potential customers where they prefer.

Let's say you're selling IT network security. What you offer is invaluable but complicated. You could create a short (three- or four-minute) video case study to get attention and touch on the significant benefits of your services. This whets the viewer's appetite for more information, which they could find in a written case study that supplements the video.

Should you decide to test the water in video case studies, test their effectiveness among your target audience. See how well they work for your company and sales team. And, just like a written case study, you can always find ways to improve your process as you continue exploring video case studies.

Case studies offer several distinctive advantages, making them an ideal tool for businesses to market their products to customers. However, their benefits extend beyond these qualities. 

Here's an overview of all the advantages of case studies:

Valuable sales support

Case studies serve as a valuable resource for your sales endeavors. Buyers frequently require additional information before finalizing a purchase decision. These studies provide concrete evidence of your product or service's effectiveness, assisting your sales representatives in closing deals more efficiently, especially with customers with lingering uncertainties.

Validating your value

Case studies serve as evidence of your product or service's worth or value proposition , playing a role in building trust with potential customers. By showcasing successful partnerships, you make it easier for prospects to place trust in your offerings. This effect is particularly notable when the featured customer holds a reputable status.

Unique and engaging content

By working closely with your customer success teams, you can uncover various customer stories that resonate with different prospects. Case studies allow marketers to shape product features and benefits into compelling narratives. 

Each case study's distinctiveness, mirroring the uniqueness of every customer's journey, makes them a valuable source of relatable and engaging content. Storytelling possesses the unique ability to connect with audiences on an emotional level, a dimension that statistics alone often cannot achieve. 

Spotlighting valuable customers

Case studies provide a valuable platform for showcasing your esteemed customers. Featuring them in these studies offers a chance to give them visibility and express your gratitude for the partnership, which can enhance customer loyalty . Depending on the company you are writing about, it can also demonstrate the caliber of your business.

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It's important to consider limitations when designing and interpreting the results of case studies. Here's an overview of the limitations of case studies:

Challenges in replication

Case studies often focus on specific individuals, organizations, or situations, making generalizing their findings to broader populations or contexts challenging. 

Time-intensive process

Case studies require a significant time investment. The extensive data collection process and the need for comprehensive analysis can be demanding, especially for researchers who are new to this method.

Potential for errors

Case studies can be influenced by memory and judgment, potentially leading to inaccuracies. Depending on human memory to reconstruct a case's history may result in variations and potential inconsistencies in how individuals recall past events. Additionally, bias may emerge, as individuals tend to prioritize what they consider most significant, which could limit their consideration of alternative perspectives.

Challenges in verification

Confirming results through additional research can present difficulties. This complexity arises from the need for detailed and extensive data in the initial creation of a case study. Consequently, this process requires significant effort and a substantial amount of time.

While looking at case studies, you may have noticed a quote. This type of quote is considered a testimonial, a key element of case studies.

If a customer's quote proves that your brand does what it says it will or performs as expected, you may wonder: 'Aren't customer testimonials and case studies the same thing?' Not exactly.

Testimonials are brief endorsements designed to establish trust on a broad scale. In contrast, case studies are detailed narratives that offer a comprehensive understanding of how a product or service addresses a specific problem, targeting a more focused audience. 

Crafting case studies requires more resources and a structured approach than testimonials. Your selection between the two depends on your marketing objectives and the complexity of your product or service.

Case in point!

Case studies are among a company's most effective tools. You're  well on your way to mastering them.

Today's buyers are tackling much of the case study research methodology independently. Many are understandably skeptical before making a buying decision. By connecting them with multiple case studies, you can prove you've gotten the results you say you can. There's hardly a better way to boost your credibility and persuade them to consider your solution.

Case study formats and distribution methods might change as technology evolves. However, the fundamentals that make them effective—knowing how to choose subjects, conduct interviews, and structure everything to get attention—will serve you for as long as you're in business. 

We covered a ton of concepts and resources, so go ahead and bookmark this page. You can refer to it whenever you have questions or need a refresher.

Dive into market research to uncover customer preferences and spending habits.

Kristen McCabe

Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)

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The Ultimate Guide to Qualitative Research - Part 1: The Basics

• Introduction and overview
• What is qualitative research?
• What is qualitative data?
• Examples of qualitative data
• Qualitative vs. quantitative research
• Mixed methods
• Qualitative research preparation
• Theoretical perspective
• Theoretical framework
• Literature reviews

Research question

• Conceptual framework
• Conceptual vs. theoretical framework

Data collection

• Qualitative research methods
• Focus groups
• Observational research

What is a case study?

Applications for case study research, what is a good case study, process of case study design, benefits and limitations of case studies.

• Ethnographical research
• Ethical considerations
• Confidentiality and privacy
• Power dynamics
• Reflexivity

Case studies

Case studies are essential to qualitative research , offering a lens through which researchers can investigate complex phenomena within their real-life contexts. This chapter explores the concept, purpose, applications, examples, and types of case studies and provides guidance on how to conduct case study research effectively.

Whereas quantitative methods look at phenomena at scale, case study research looks at a concept or phenomenon in considerable detail. While analyzing a single case can help understand one perspective regarding the object of research inquiry, analyzing multiple cases can help obtain a more holistic sense of the topic or issue. Let's provide a basic definition of a case study, then explore its characteristics and role in the qualitative research process.

Definition of a case study

A case study in qualitative research is a strategy of inquiry that involves an in-depth investigation of a phenomenon within its real-world context. It provides researchers with the opportunity to acquire an in-depth understanding of intricate details that might not be as apparent or accessible through other methods of research. The specific case or cases being studied can be a single person, group, or organization – demarcating what constitutes a relevant case worth studying depends on the researcher and their research question .

Among qualitative research methods , a case study relies on multiple sources of evidence, such as documents, artifacts, interviews , or observations , to present a complete and nuanced understanding of the phenomenon under investigation. The objective is to illuminate the readers' understanding of the phenomenon beyond its abstract statistical or theoretical explanations.

Characteristics of case studies

Case studies typically possess a number of distinct characteristics that set them apart from other research methods. These characteristics include a focus on holistic description and explanation, flexibility in the design and data collection methods, reliance on multiple sources of evidence, and emphasis on the context in which the phenomenon occurs.

Furthermore, case studies can often involve a longitudinal examination of the case, meaning they study the case over a period of time. These characteristics allow case studies to yield comprehensive, in-depth, and richly contextualized insights about the phenomenon of interest.

The role of case studies in research

Case studies hold a unique position in the broader landscape of research methods aimed at theory development. They are instrumental when the primary research interest is to gain an intensive, detailed understanding of a phenomenon in its real-life context.

In addition, case studies can serve different purposes within research - they can be used for exploratory, descriptive, or explanatory purposes, depending on the research question and objectives. This flexibility and depth make case studies a valuable tool in the toolkit of qualitative researchers.

Remember, a well-conducted case study can offer a rich, insightful contribution to both academic and practical knowledge through theory development or theory verification, thus enhancing our understanding of complex phenomena in their real-world contexts.

What is the purpose of a case study?

Case study research aims for a more comprehensive understanding of phenomena, requiring various research methods to gather information for qualitative analysis . Ultimately, a case study can allow the researcher to gain insight into a particular object of inquiry and develop a theoretical framework relevant to the research inquiry.

Why use case studies in qualitative research?

Using case studies as a research strategy depends mainly on the nature of the research question and the researcher's access to the data.

Conducting case study research provides a level of detail and contextual richness that other research methods might not offer. They are beneficial when there's a need to understand complex social phenomena within their natural contexts.

The explanatory, exploratory, and descriptive roles of case studies

Case studies can take on various roles depending on the research objectives. They can be exploratory when the research aims to discover new phenomena or define new research questions; they are descriptive when the objective is to depict a phenomenon within its context in a detailed manner; and they can be explanatory if the goal is to understand specific relationships within the studied context. Thus, the versatility of case studies allows researchers to approach their topic from different angles, offering multiple ways to uncover and interpret the data .

The impact of case studies on knowledge development

Case studies play a significant role in knowledge development across various disciplines. Analysis of cases provides an avenue for researchers to explore phenomena within their context based on the collected data.

This can result in the production of rich, practical insights that can be instrumental in both theory-building and practice. Case studies allow researchers to delve into the intricacies and complexities of real-life situations, uncovering insights that might otherwise remain hidden.

Types of case studies

In qualitative research , a case study is not a one-size-fits-all approach. Depending on the nature of the research question and the specific objectives of the study, researchers might choose to use different types of case studies. These types differ in their focus, methodology, and the level of detail they provide about the phenomenon under investigation.

Understanding these types is crucial for selecting the most appropriate approach for your research project and effectively achieving your research goals. Let's briefly look at the main types of case studies.

Exploratory case studies

Exploratory case studies are typically conducted to develop a theory or framework around an understudied phenomenon. They can also serve as a precursor to a larger-scale research project. Exploratory case studies are useful when a researcher wants to identify the key issues or questions which can spur more extensive study or be used to develop propositions for further research. These case studies are characterized by flexibility, allowing researchers to explore various aspects of a phenomenon as they emerge, which can also form the foundation for subsequent studies.

Descriptive case studies

Descriptive case studies aim to provide a complete and accurate representation of a phenomenon or event within its context. These case studies are often based on an established theoretical framework, which guides how data is collected and analyzed. The researcher is concerned with describing the phenomenon in detail, as it occurs naturally, without trying to influence or manipulate it.

Explanatory case studies

Explanatory case studies are focused on explanation - they seek to clarify how or why certain phenomena occur. Often used in complex, real-life situations, they can be particularly valuable in clarifying causal relationships among concepts and understanding the interplay between different factors within a specific context.

Intrinsic, instrumental, and collective case studies

These three categories of case studies focus on the nature and purpose of the study. An intrinsic case study is conducted when a researcher has an inherent interest in the case itself. Instrumental case studies are employed when the case is used to provide insight into a particular issue or phenomenon. A collective case study, on the other hand, involves studying multiple cases simultaneously to investigate some general phenomena.

Each type of case study serves a different purpose and has its own strengths and challenges. The selection of the type should be guided by the research question and objectives, as well as the context and constraints of the research.

The flexibility, depth, and contextual richness offered by case studies make this approach an excellent research method for various fields of study. They enable researchers to investigate real-world phenomena within their specific contexts, capturing nuances that other research methods might miss. Across numerous fields, case studies provide valuable insights into complex issues.

Critical information systems research

Case studies provide a detailed understanding of the role and impact of information systems in different contexts. They offer a platform to explore how information systems are designed, implemented, and used and how they interact with various social, economic, and political factors. Case studies in this field often focus on examining the intricate relationship between technology, organizational processes, and user behavior, helping to uncover insights that can inform better system design and implementation.

Health research

Health research is another field where case studies are highly valuable. They offer a way to explore patient experiences, healthcare delivery processes, and the impact of various interventions in a real-world context.

Case studies can provide a deep understanding of a patient's journey, giving insights into the intricacies of disease progression, treatment effects, and the psychosocial aspects of health and illness.

Asthma research studies

Specifically within medical research, studies on asthma often employ case studies to explore the individual and environmental factors that influence asthma development, management, and outcomes. A case study can provide rich, detailed data about individual patients' experiences, from the triggers and symptoms they experience to the effectiveness of various management strategies. This can be crucial for developing patient-centered asthma care approaches.

Other fields

Apart from the fields mentioned, case studies are also extensively used in business and management research, education research, and political sciences, among many others. They provide an opportunity to delve into the intricacies of real-world situations, allowing for a comprehensive understanding of various phenomena.

Case studies, with their depth and contextual focus, offer unique insights across these varied fields. They allow researchers to illuminate the complexities of real-life situations, contributing to both theory and practice.

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Understanding the key elements of case study design is crucial for conducting rigorous and impactful case study research. A well-structured design guides the researcher through the process, ensuring that the study is methodologically sound and its findings are reliable and valid. The main elements of case study design include the research question , propositions, units of analysis, and the logic linking the data to the propositions.

The research question is the foundation of any research study. A good research question guides the direction of the study and informs the selection of the case, the methods of collecting data, and the analysis techniques. A well-formulated research question in case study research is typically clear, focused, and complex enough to merit further detailed examination of the relevant case(s).

Propositions

Propositions, though not necessary in every case study, provide a direction by stating what we might expect to find in the data collected. They guide how data is collected and analyzed by helping researchers focus on specific aspects of the case. They are particularly important in explanatory case studies, which seek to understand the relationships among concepts within the studied phenomenon.

Units of analysis

The unit of analysis refers to the case, or the main entity or entities that are being analyzed in the study. In case study research, the unit of analysis can be an individual, a group, an organization, a decision, an event, or even a time period. It's crucial to clearly define the unit of analysis, as it shapes the qualitative data analysis process by allowing the researcher to analyze a particular case and synthesize analysis across multiple case studies to draw conclusions.

Argumentation

This refers to the inferential model that allows researchers to draw conclusions from the data. The researcher needs to ensure that there is a clear link between the data, the propositions (if any), and the conclusions drawn. This argumentation is what enables the researcher to make valid and credible inferences about the phenomenon under study.

Understanding and carefully considering these elements in the design phase of a case study can significantly enhance the quality of the research. It can help ensure that the study is methodologically sound and its findings contribute meaningful insights about the case.

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Conducting a case study involves several steps, from defining the research question and selecting the case to collecting and analyzing data . This section outlines these key stages, providing a practical guide on how to conduct case study research.

Defining the research question

The first step in case study research is defining a clear, focused research question. This question should guide the entire research process, from case selection to analysis. It's crucial to ensure that the research question is suitable for a case study approach. Typically, such questions are exploratory or descriptive in nature and focus on understanding a phenomenon within its real-life context.

Selecting and defining the case

The selection of the case should be based on the research question and the objectives of the study. It involves choosing a unique example or a set of examples that provide rich, in-depth data about the phenomenon under investigation. After selecting the case, it's crucial to define it clearly, setting the boundaries of the case, including the time period and the specific context.

Previous research can help guide the case study design. When considering a case study, an example of a case could be taken from previous case study research and used to define cases in a new research inquiry. Considering recently published examples can help understand how to select and define cases effectively.

Developing a detailed case study protocol

A case study protocol outlines the procedures and general rules to be followed during the case study. This includes the data collection methods to be used, the sources of data, and the procedures for analysis. Having a detailed case study protocol ensures consistency and reliability in the study.

The protocol should also consider how to work with the people involved in the research context to grant the research team access to collecting data. As mentioned in previous sections of this guide, establishing rapport is an essential component of qualitative research as it shapes the overall potential for collecting and analyzing data.

Collecting data

Gathering data in case study research often involves multiple sources of evidence, including documents, archival records, interviews, observations, and physical artifacts. This allows for a comprehensive understanding of the case. The process for gathering data should be systematic and carefully documented to ensure the reliability and validity of the study.

Analyzing and interpreting data

The next step is analyzing the data. This involves organizing the data , categorizing it into themes or patterns , and interpreting these patterns to answer the research question. The analysis might also involve comparing the findings with prior research or theoretical propositions.

Writing the case study report

The final step is writing the case study report . This should provide a detailed description of the case, the data, the analysis process, and the findings. The report should be clear, organized, and carefully written to ensure that the reader can understand the case and the conclusions drawn from it.

Each of these steps is crucial in ensuring that the case study research is rigorous, reliable, and provides valuable insights about the case.

The type, depth, and quality of data in your study can significantly influence the validity and utility of the study. In case study research, data is usually collected from multiple sources to provide a comprehensive and nuanced understanding of the case. This section will outline the various methods of collecting data used in case study research and discuss considerations for ensuring the quality of the data.

Interviews are a common method of gathering data in case study research. They can provide rich, in-depth data about the perspectives, experiences, and interpretations of the individuals involved in the case. Interviews can be structured , semi-structured , or unstructured , depending on the research question and the degree of flexibility needed.

Observations

Observations involve the researcher observing the case in its natural setting, providing first-hand information about the case and its context. Observations can provide data that might not be revealed in interviews or documents, such as non-verbal cues or contextual information.

Documents and artifacts

Documents and archival records provide a valuable source of data in case study research. They can include reports, letters, memos, meeting minutes, email correspondence, and various public and private documents related to the case.

These records can provide historical context, corroborate evidence from other sources, and offer insights into the case that might not be apparent from interviews or observations.

Physical artifacts refer to any physical evidence related to the case, such as tools, products, or physical environments. These artifacts can provide tangible insights into the case, complementing the data gathered from other sources.

Ensuring the quality of data collection

Determining the quality of data in case study research requires careful planning and execution. It's crucial to ensure that the data is reliable, accurate, and relevant to the research question. This involves selecting appropriate methods of collecting data, properly training interviewers or observers, and systematically recording and storing the data. It also includes considering ethical issues related to collecting and handling data, such as obtaining informed consent and ensuring the privacy and confidentiality of the participants.

Data analysis

Analyzing case study research involves making sense of the rich, detailed data to answer the research question. This process can be challenging due to the volume and complexity of case study data. However, a systematic and rigorous approach to analysis can ensure that the findings are credible and meaningful. This section outlines the main steps and considerations in analyzing data in case study research.

Organizing the data

The first step in the analysis is organizing the data. This involves sorting the data into manageable sections, often according to the data source or the theme. This step can also involve transcribing interviews, digitizing physical artifacts, or organizing observational data.

Categorizing and coding the data

Once the data is organized, the next step is to categorize or code the data. This involves identifying common themes, patterns, or concepts in the data and assigning codes to relevant data segments. Coding can be done manually or with the help of software tools, and in either case, qualitative analysis software can greatly facilitate the entire coding process. Coding helps to reduce the data to a set of themes or categories that can be more easily analyzed.

Identifying patterns and themes

After coding the data, the researcher looks for patterns or themes in the coded data. This involves comparing and contrasting the codes and looking for relationships or patterns among them. The identified patterns and themes should help answer the research question.

Interpreting the data

Once patterns and themes have been identified, the next step is to interpret these findings. This involves explaining what the patterns or themes mean in the context of the research question and the case. This interpretation should be grounded in the data, but it can also involve drawing on theoretical concepts or prior research.

Verification of the data

The last step in the analysis is verification. This involves checking the accuracy and consistency of the analysis process and confirming that the findings are supported by the data. This can involve re-checking the original data, checking the consistency of codes, or seeking feedback from research participants or peers.

Like any research method , case study research has its strengths and limitations. Researchers must be aware of these, as they can influence the design, conduct, and interpretation of the study.

Understanding the strengths and limitations of case study research can also guide researchers in deciding whether this approach is suitable for their research question . This section outlines some of the key strengths and limitations of case study research.

Benefits include the following:

• Rich, detailed data: One of the main strengths of case study research is that it can generate rich, detailed data about the case. This can provide a deep understanding of the case and its context, which can be valuable in exploring complex phenomena.
• Flexibility: Case study research is flexible in terms of design , data collection , and analysis . A sufficient degree of flexibility allows the researcher to adapt the study according to the case and the emerging findings.
• Real-world context: Case study research involves studying the case in its real-world context, which can provide valuable insights into the interplay between the case and its context.
• Multiple sources of evidence: Case study research often involves collecting data from multiple sources , which can enhance the robustness and validity of the findings.

On the other hand, researchers should consider the following limitations:

• Generalizability: A common criticism of case study research is that its findings might not be generalizable to other cases due to the specificity and uniqueness of each case.
• Time and resource intensive: Case study research can be time and resource intensive due to the depth of the investigation and the amount of collected data.
• Complexity of analysis: The rich, detailed data generated in case study research can make analyzing the data challenging.
• Subjectivity: Given the nature of case study research, there may be a higher degree of subjectivity in interpreting the data , so researchers need to reflect on this and transparently convey to audiences how the research was conducted.

Being aware of these strengths and limitations can help researchers design and conduct case study research effectively and interpret and report the findings appropriately.

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Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate  key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

• The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
• The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
• The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
• The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
• The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I.  Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

• What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
• Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
• What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
• How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II.  Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and  enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

• Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
• Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
• Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
• Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
• Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
• Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
• Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III.  Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE:   The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV.  Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V.  Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

• If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
• If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
• Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009;  Kratochwill,  Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education .  Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 :  General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 :  One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 :  The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 :  The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 :  It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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What Is a Case Study?

Weighing the pros and cons of this method of research

Verywell / Colleen Tighe

• Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

• Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
• Gives researchers the chance to collect information on why one strategy might be chosen over another
• Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

• It cannot necessarily be generalized to the larger population
• Cannot demonstrate cause and effect
• It may not be scientifically rigorous
• It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

• Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
• Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
• Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

• Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
• Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
• Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
• Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
• Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
• Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

• Archival records : Census records, survey records, and name lists are examples of archival records.
• Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
• Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
• Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
• Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
• Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

• Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
• Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
• Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
• Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

• Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
• Read examples of case studies to gain an idea about the style and format.
• Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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The case study approach

Sarah crowe.

1 Division of Primary Care, The University of Nottingham, Nottingham, UK

Kathrin Cresswell

2 Centre for Population Health Sciences, The University of Edinburgh, Edinburgh, UK

Ann Robertson

3 School of Health in Social Science, The University of Edinburgh, Edinburgh, UK

Anthony Avery

Aziz sheikh.

The case study approach allows in-depth, multi-faceted explorations of complex issues in their real-life settings. The value of the case study approach is well recognised in the fields of business, law and policy, but somewhat less so in health services research. Based on our experiences of conducting several health-related case studies, we reflect on the different types of case study design, the specific research questions this approach can help answer, the data sources that tend to be used, and the particular advantages and disadvantages of employing this methodological approach. The paper concludes with key pointers to aid those designing and appraising proposals for conducting case study research, and a checklist to help readers assess the quality of case study reports.

Introduction

The case study approach is particularly useful to employ when there is a need to obtain an in-depth appreciation of an issue, event or phenomenon of interest, in its natural real-life context. Our aim in writing this piece is to provide insights into when to consider employing this approach and an overview of key methodological considerations in relation to the design, planning, analysis, interpretation and reporting of case studies.

The illustrative 'grand round', 'case report' and 'case series' have a long tradition in clinical practice and research. Presenting detailed critiques, typically of one or more patients, aims to provide insights into aspects of the clinical case and, in doing so, illustrate broader lessons that may be learnt. In research, the conceptually-related case study approach can be used, for example, to describe in detail a patient's episode of care, explore professional attitudes to and experiences of a new policy initiative or service development or more generally to 'investigate contemporary phenomena within its real-life context' [ 1 ]. Based on our experiences of conducting a range of case studies, we reflect on when to consider using this approach, discuss the key steps involved and illustrate, with examples, some of the practical challenges of attaining an in-depth understanding of a 'case' as an integrated whole. In keeping with previously published work, we acknowledge the importance of theory to underpin the design, selection, conduct and interpretation of case studies[ 2 ]. In so doing, we make passing reference to the different epistemological approaches used in case study research by key theoreticians and methodologists in this field of enquiry.

This paper is structured around the following main questions: What is a case study? What are case studies used for? How are case studies conducted? What are the potential pitfalls and how can these be avoided? We draw in particular on four of our own recently published examples of case studies (see Tables ​ Tables1, 1 , ​ ,2, 2 , ​ ,3 3 and ​ and4) 4 ) and those of others to illustrate our discussion[ 3 - 7 ].

Example of a case study investigating the reasons for differences in recruitment rates of minority ethnic people in asthma research[ 3 ]

Example of a case study investigating the process of planning and implementing a service in Primary Care Organisations[ 4 ]

Example of a case study investigating the introduction of the electronic health records[ 5 ]

Example of a case study investigating the formal and informal ways students learn about patient safety[ 6 ]

What is a case study?

A case study is a research approach that is used to generate an in-depth, multi-faceted understanding of a complex issue in its real-life context. It is an established research design that is used extensively in a wide variety of disciplines, particularly in the social sciences. A case study can be defined in a variety of ways (Table ​ (Table5), 5 ), the central tenet being the need to explore an event or phenomenon in depth and in its natural context. It is for this reason sometimes referred to as a "naturalistic" design; this is in contrast to an "experimental" design (such as a randomised controlled trial) in which the investigator seeks to exert control over and manipulate the variable(s) of interest.

Definitions of a case study

Stake's work has been particularly influential in defining the case study approach to scientific enquiry. He has helpfully characterised three main types of case study: intrinsic , instrumental and collective [ 8 ]. An intrinsic case study is typically undertaken to learn about a unique phenomenon. The researcher should define the uniqueness of the phenomenon, which distinguishes it from all others. In contrast, the instrumental case study uses a particular case (some of which may be better than others) to gain a broader appreciation of an issue or phenomenon. The collective case study involves studying multiple cases simultaneously or sequentially in an attempt to generate a still broader appreciation of a particular issue.

These are however not necessarily mutually exclusive categories. In the first of our examples (Table ​ (Table1), 1 ), we undertook an intrinsic case study to investigate the issue of recruitment of minority ethnic people into the specific context of asthma research studies, but it developed into a instrumental case study through seeking to understand the issue of recruitment of these marginalised populations more generally, generating a number of the findings that are potentially transferable to other disease contexts[ 3 ]. In contrast, the other three examples (see Tables ​ Tables2, 2 , ​ ,3 3 and ​ and4) 4 ) employed collective case study designs to study the introduction of workforce reconfiguration in primary care, the implementation of electronic health records into hospitals, and to understand the ways in which healthcare students learn about patient safety considerations[ 4 - 6 ]. Although our study focusing on the introduction of General Practitioners with Specialist Interests (Table ​ (Table2) 2 ) was explicitly collective in design (four contrasting primary care organisations were studied), is was also instrumental in that this particular professional group was studied as an exemplar of the more general phenomenon of workforce redesign[ 4 ].

What are case studies used for?

According to Yin, case studies can be used to explain, describe or explore events or phenomena in the everyday contexts in which they occur[ 1 ]. These can, for example, help to understand and explain causal links and pathways resulting from a new policy initiative or service development (see Tables ​ Tables2 2 and ​ and3, 3 , for example)[ 1 ]. In contrast to experimental designs, which seek to test a specific hypothesis through deliberately manipulating the environment (like, for example, in a randomised controlled trial giving a new drug to randomly selected individuals and then comparing outcomes with controls),[ 9 ] the case study approach lends itself well to capturing information on more explanatory ' how ', 'what' and ' why ' questions, such as ' how is the intervention being implemented and received on the ground?'. The case study approach can offer additional insights into what gaps exist in its delivery or why one implementation strategy might be chosen over another. This in turn can help develop or refine theory, as shown in our study of the teaching of patient safety in undergraduate curricula (Table ​ (Table4 4 )[ 6 , 10 ]. Key questions to consider when selecting the most appropriate study design are whether it is desirable or indeed possible to undertake a formal experimental investigation in which individuals and/or organisations are allocated to an intervention or control arm? Or whether the wish is to obtain a more naturalistic understanding of an issue? The former is ideally studied using a controlled experimental design, whereas the latter is more appropriately studied using a case study design.

Case studies may be approached in different ways depending on the epistemological standpoint of the researcher, that is, whether they take a critical (questioning one's own and others' assumptions), interpretivist (trying to understand individual and shared social meanings) or positivist approach (orientating towards the criteria of natural sciences, such as focusing on generalisability considerations) (Table ​ (Table6). 6 ). Whilst such a schema can be conceptually helpful, it may be appropriate to draw on more than one approach in any case study, particularly in the context of conducting health services research. Doolin has, for example, noted that in the context of undertaking interpretative case studies, researchers can usefully draw on a critical, reflective perspective which seeks to take into account the wider social and political environment that has shaped the case[ 11 ].

Example of epistemological approaches that may be used in case study research

How are case studies conducted?

Here, we focus on the main stages of research activity when planning and undertaking a case study; the crucial stages are: defining the case; selecting the case(s); collecting and analysing the data; interpreting data; and reporting the findings.

Defining the case

Carefully formulated research question(s), informed by the existing literature and a prior appreciation of the theoretical issues and setting(s), are all important in appropriately and succinctly defining the case[ 8 , 12 ]. Crucially, each case should have a pre-defined boundary which clarifies the nature and time period covered by the case study (i.e. its scope, beginning and end), the relevant social group, organisation or geographical area of interest to the investigator, the types of evidence to be collected, and the priorities for data collection and analysis (see Table ​ Table7 7 )[ 1 ]. A theory driven approach to defining the case may help generate knowledge that is potentially transferable to a range of clinical contexts and behaviours; using theory is also likely to result in a more informed appreciation of, for example, how and why interventions have succeeded or failed[ 13 ].

Example of a checklist for rating a case study proposal[ 8 ]

For example, in our evaluation of the introduction of electronic health records in English hospitals (Table ​ (Table3), 3 ), we defined our cases as the NHS Trusts that were receiving the new technology[ 5 ]. Our focus was on how the technology was being implemented. However, if the primary research interest had been on the social and organisational dimensions of implementation, we might have defined our case differently as a grouping of healthcare professionals (e.g. doctors and/or nurses). The precise beginning and end of the case may however prove difficult to define. Pursuing this same example, when does the process of implementation and adoption of an electronic health record system really begin or end? Such judgements will inevitably be influenced by a range of factors, including the research question, theory of interest, the scope and richness of the gathered data and the resources available to the research team.

Selecting the case(s)

The decision on how to select the case(s) to study is a very important one that merits some reflection. In an intrinsic case study, the case is selected on its own merits[ 8 ]. The case is selected not because it is representative of other cases, but because of its uniqueness, which is of genuine interest to the researchers. This was, for example, the case in our study of the recruitment of minority ethnic participants into asthma research (Table ​ (Table1) 1 ) as our earlier work had demonstrated the marginalisation of minority ethnic people with asthma, despite evidence of disproportionate asthma morbidity[ 14 , 15 ]. In another example of an intrinsic case study, Hellstrom et al.[ 16 ] studied an elderly married couple living with dementia to explore how dementia had impacted on their understanding of home, their everyday life and their relationships.

For an instrumental case study, selecting a "typical" case can work well[ 8 ]. In contrast to the intrinsic case study, the particular case which is chosen is of less importance than selecting a case that allows the researcher to investigate an issue or phenomenon. For example, in order to gain an understanding of doctors' responses to health policy initiatives, Som undertook an instrumental case study interviewing clinicians who had a range of responsibilities for clinical governance in one NHS acute hospital trust[ 17 ]. Sampling a "deviant" or "atypical" case may however prove even more informative, potentially enabling the researcher to identify causal processes, generate hypotheses and develop theory.

In collective or multiple case studies, a number of cases are carefully selected. This offers the advantage of allowing comparisons to be made across several cases and/or replication. Choosing a "typical" case may enable the findings to be generalised to theory (i.e. analytical generalisation) or to test theory by replicating the findings in a second or even a third case (i.e. replication logic)[ 1 ]. Yin suggests two or three literal replications (i.e. predicting similar results) if the theory is straightforward and five or more if the theory is more subtle. However, critics might argue that selecting 'cases' in this way is insufficiently reflexive and ill-suited to the complexities of contemporary healthcare organisations.

The selected case study site(s) should allow the research team access to the group of individuals, the organisation, the processes or whatever else constitutes the chosen unit of analysis for the study. Access is therefore a central consideration; the researcher needs to come to know the case study site(s) well and to work cooperatively with them. Selected cases need to be not only interesting but also hospitable to the inquiry [ 8 ] if they are to be informative and answer the research question(s). Case study sites may also be pre-selected for the researcher, with decisions being influenced by key stakeholders. For example, our selection of case study sites in the evaluation of the implementation and adoption of electronic health record systems (see Table ​ Table3) 3 ) was heavily influenced by NHS Connecting for Health, the government agency that was responsible for overseeing the National Programme for Information Technology (NPfIT)[ 5 ]. This prominent stakeholder had already selected the NHS sites (through a competitive bidding process) to be early adopters of the electronic health record systems and had negotiated contracts that detailed the deployment timelines.

It is also important to consider in advance the likely burden and risks associated with participation for those who (or the site(s) which) comprise the case study. Of particular importance is the obligation for the researcher to think through the ethical implications of the study (e.g. the risk of inadvertently breaching anonymity or confidentiality) and to ensure that potential participants/participating sites are provided with sufficient information to make an informed choice about joining the study. The outcome of providing this information might be that the emotive burden associated with participation, or the organisational disruption associated with supporting the fieldwork, is considered so high that the individuals or sites decide against participation.

In our example of evaluating implementations of electronic health record systems, given the restricted number of early adopter sites available to us, we sought purposively to select a diverse range of implementation cases among those that were available[ 5 ]. We chose a mixture of teaching, non-teaching and Foundation Trust hospitals, and examples of each of the three electronic health record systems procured centrally by the NPfIT. At one recruited site, it quickly became apparent that access was problematic because of competing demands on that organisation. Recognising the importance of full access and co-operative working for generating rich data, the research team decided not to pursue work at that site and instead to focus on other recruited sites.

Collecting the data

In order to develop a thorough understanding of the case, the case study approach usually involves the collection of multiple sources of evidence, using a range of quantitative (e.g. questionnaires, audits and analysis of routinely collected healthcare data) and more commonly qualitative techniques (e.g. interviews, focus groups and observations). The use of multiple sources of data (data triangulation) has been advocated as a way of increasing the internal validity of a study (i.e. the extent to which the method is appropriate to answer the research question)[ 8 , 18 - 21 ]. An underlying assumption is that data collected in different ways should lead to similar conclusions, and approaching the same issue from different angles can help develop a holistic picture of the phenomenon (Table ​ (Table2 2 )[ 4 ].

Brazier and colleagues used a mixed-methods case study approach to investigate the impact of a cancer care programme[ 22 ]. Here, quantitative measures were collected with questionnaires before, and five months after, the start of the intervention which did not yield any statistically significant results. Qualitative interviews with patients however helped provide an insight into potentially beneficial process-related aspects of the programme, such as greater, perceived patient involvement in care. The authors reported how this case study approach provided a number of contextual factors likely to influence the effectiveness of the intervention and which were not likely to have been obtained from quantitative methods alone.

In collective or multiple case studies, data collection needs to be flexible enough to allow a detailed description of each individual case to be developed (e.g. the nature of different cancer care programmes), before considering the emerging similarities and differences in cross-case comparisons (e.g. to explore why one programme is more effective than another). It is important that data sources from different cases are, where possible, broadly comparable for this purpose even though they may vary in nature and depth.

Analysing, interpreting and reporting case studies

Making sense and offering a coherent interpretation of the typically disparate sources of data (whether qualitative alone or together with quantitative) is far from straightforward. Repeated reviewing and sorting of the voluminous and detail-rich data are integral to the process of analysis. In collective case studies, it is helpful to analyse data relating to the individual component cases first, before making comparisons across cases. Attention needs to be paid to variations within each case and, where relevant, the relationship between different causes, effects and outcomes[ 23 ]. Data will need to be organised and coded to allow the key issues, both derived from the literature and emerging from the dataset, to be easily retrieved at a later stage. An initial coding frame can help capture these issues and can be applied systematically to the whole dataset with the aid of a qualitative data analysis software package.

The Framework approach is a practical approach, comprising of five stages (familiarisation; identifying a thematic framework; indexing; charting; mapping and interpretation) , to managing and analysing large datasets particularly if time is limited, as was the case in our study of recruitment of South Asians into asthma research (Table ​ (Table1 1 )[ 3 , 24 ]. Theoretical frameworks may also play an important role in integrating different sources of data and examining emerging themes. For example, we drew on a socio-technical framework to help explain the connections between different elements - technology; people; and the organisational settings within which they worked - in our study of the introduction of electronic health record systems (Table ​ (Table3 3 )[ 5 ]. Our study of patient safety in undergraduate curricula drew on an evaluation-based approach to design and analysis, which emphasised the importance of the academic, organisational and practice contexts through which students learn (Table ​ (Table4 4 )[ 6 ].

Case study findings can have implications both for theory development and theory testing. They may establish, strengthen or weaken historical explanations of a case and, in certain circumstances, allow theoretical (as opposed to statistical) generalisation beyond the particular cases studied[ 12 ]. These theoretical lenses should not, however, constitute a strait-jacket and the cases should not be "forced to fit" the particular theoretical framework that is being employed.

When reporting findings, it is important to provide the reader with enough contextual information to understand the processes that were followed and how the conclusions were reached. In a collective case study, researchers may choose to present the findings from individual cases separately before amalgamating across cases. Care must be taken to ensure the anonymity of both case sites and individual participants (if agreed in advance) by allocating appropriate codes or withholding descriptors. In the example given in Table ​ Table3, 3 , we decided against providing detailed information on the NHS sites and individual participants in order to avoid the risk of inadvertent disclosure of identities[ 5 , 25 ].

What are the potential pitfalls and how can these be avoided?

The case study approach is, as with all research, not without its limitations. When investigating the formal and informal ways undergraduate students learn about patient safety (Table ​ (Table4), 4 ), for example, we rapidly accumulated a large quantity of data. The volume of data, together with the time restrictions in place, impacted on the depth of analysis that was possible within the available resources. This highlights a more general point of the importance of avoiding the temptation to collect as much data as possible; adequate time also needs to be set aside for data analysis and interpretation of what are often highly complex datasets.

Case study research has sometimes been criticised for lacking scientific rigour and providing little basis for generalisation (i.e. producing findings that may be transferable to other settings)[ 1 ]. There are several ways to address these concerns, including: the use of theoretical sampling (i.e. drawing on a particular conceptual framework); respondent validation (i.e. participants checking emerging findings and the researcher's interpretation, and providing an opinion as to whether they feel these are accurate); and transparency throughout the research process (see Table ​ Table8 8 )[ 8 , 18 - 21 , 23 , 26 ]. Transparency can be achieved by describing in detail the steps involved in case selection, data collection, the reasons for the particular methods chosen, and the researcher's background and level of involvement (i.e. being explicit about how the researcher has influenced data collection and interpretation). Seeking potential, alternative explanations, and being explicit about how interpretations and conclusions were reached, help readers to judge the trustworthiness of the case study report. Stake provides a critique checklist for a case study report (Table ​ (Table9 9 )[ 8 ].

Potential pitfalls and mitigating actions when undertaking case study research

Stake's checklist for assessing the quality of a case study report[ 8 ]

Conclusions

The case study approach allows, amongst other things, critical events, interventions, policy developments and programme-based service reforms to be studied in detail in a real-life context. It should therefore be considered when an experimental design is either inappropriate to answer the research questions posed or impossible to undertake. Considering the frequency with which implementations of innovations are now taking place in healthcare settings and how well the case study approach lends itself to in-depth, complex health service research, we believe this approach should be more widely considered by researchers. Though inherently challenging, the research case study can, if carefully conceptualised and thoughtfully undertaken and reported, yield powerful insights into many important aspects of health and healthcare delivery.

Competing interests

The authors declare that they have no competing interests.

Authors' contributions

AS conceived this article. SC, KC and AR wrote this paper with GH, AA and AS all commenting on various drafts. SC and AS are guarantors.

Pre-publication history

The pre-publication history for this paper can be accessed here:

http://www.biomedcentral.com/1471-2288/11/100/prepub

Acknowledgements

We are grateful to the participants and colleagues who contributed to the individual case studies that we have drawn on. This work received no direct funding, but it has been informed by projects funded by Asthma UK, the NHS Service Delivery Organisation, NHS Connecting for Health Evaluation Programme, and Patient Safety Research Portfolio. We would also like to thank the expert reviewers for their insightful and constructive feedback. Our thanks are also due to Dr. Allison Worth who commented on an earlier draft of this manuscript.

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Google Data Analytics Capstone: Complete a Case Study

This course is part of Google Data Analytics Professional Certificate

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(15,119 reviews)

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Beginner level

  No prior experience with spreadsheets or data analytics is required. All you need is high-school level math and a curiosity about how things work.

What you'll learn

Differentiate between a capstone project, case study, and a portfolio.

Identify the key features and attributes of a completed case study.

Apply the practices and procedures associated with the data analysis process to a given set of data.

Discuss the use of case studies/portfolios when communicating with recruiters and potential employers.

Skills you'll gain

• Data Analysis
• Creating case studies
• Data Visualization
• Data Cleansing
• Developing a portfolio

Details to know

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5 quizzes, 1 assignment

See how employees at top companies are mastering in-demand skills

Build your Data Analysis expertise

• Learn new concepts from industry experts
• Gain a foundational understanding of a subject or tool
• Develop job-relevant skills with hands-on projects
• Earn a shareable career certificate from Google

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 4 modules in this course

This course is the eighth and final course in the Google Data Analytics Certificate. You’ll have the opportunity to complete a case study, which will help prepare you for your data analytics job hunt. Case studies are commonly used by employers to assess analytical skills. For your case study, you’ll choose an analytics-based scenario. You’ll then ask questions, prepare, process, analyze, visualize and act on the data from the scenario. You’ll also learn about useful job hunting skills, common interview questions and responses, and materials to build a portfolio online. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.

Learners who complete this certificate program will be equipped to apply for introductory-level jobs as data analysts. No previous experience is necessary. By the end of this course, learners will: - Learn the benefits and uses of case studies and portfolios in the job search. - Explore real world job interview scenarios and common interview questions. - Discover how case studies can be a part of the job interview process. - Examine and consider different case study scenarios. - Have the chance to complete your own case study for your portfolio.

Learn about capstone basics

A capstone is a crowning achievement. In this part of the course, you’ll be introduced to capstone projects, case studies, and portfolios, and will learn how they help employers better understand your skills and capabilities. You’ll also have an opportunity to explore the online portfolios of real data analysts.

What's included

3 videos 5 readings 1 quiz 1 discussion prompt 1 plugin

3 videos • Total 14 minutes

• Introducing the capstone project • 4 minutes • Preview module
• Rishie: What employers look for in data analysts • 2 minutes
• Best-in-class • 7 minutes

5 readings • Total 100 minutes

• Course 8 overview: Set your expectations • 20 minutes
• Explore portfolios • 20 minutes
• Your portfolio and case study checklist • 20 minutes
• Revisit career paths in data • 20 minutes
• Next steps • 20 minutes

1 quiz • Total 20 minutes

• Data journal: Prepare for your project • 20 minutes

1 discussion prompt • Total 10 minutes

• Introduce yourself • 10 minutes

1 plugin • Total 10 minutes

• Refresher: Your Google Data Analytics Certificate roadmap • 10 minutes

Optional: Build your portfolio

In this part of the course, you’ll review two possible tracks to complete your case study. You can use a dataset from one of the business cases provided or search for a public dataset to develop a business case for an area of personal interest. In addition, you'll be introduced to several platforms for hosting your completed case study.

3 videos 9 readings 1 quiz 4 discussion prompts 1 plugin

3 videos • Total 7 minutes

• Get started with your case study • 3 minutes • Preview module
• Unlimited potential with analytics case studies • 1 minute
• Share your portfolio • 2 minutes

9 readings • Total 150 minutes

• Introduction to building your portfolio • 10 minutes
• Choose your case study track • 20 minutes
• Track A details • 10 minutes
• Case Study 1: How does a bike-share navigate speedy success? • 20 minutes
• Case Study 2: How can a wellness company play it smart? • 20 minutes
• Track B details • 10 minutes
• Case Study 3: Follow your own case study path • 20 minutes
• Resources to explore other case studies • 20 minutes
• Create your online portfolio • 20 minutes

1 quiz • Total 60 minutes

• Hands-On Activity: Add your portfolio to Kaggle • 60 minutes

4 discussion prompts • Total 40 minutes

• Case Study 1: How does a bike-share navigate speedy success? • 10 minutes
• Case Study 2: How can a wellness company play it smart? • 10 minutes
• Case Study 3: Follow your own case study path • 10 minutes
• Optional: Share your portfolio with others • 10 minutes
• Capstone roadmap • 10 minutes

Optional: Use your portfolio

Your portfolio is meant to be seen and explored. In this part of the course, you’ll learn how to discuss your portfolio and highlight specific skills in interview scenarios. You’ll also create and practice an elevator pitch for your case study. Finally, you’ll discover how to position yourself as a top applicant for data analyst jobs with useful and practical interview tips.

6 videos 7 readings 1 quiz

6 videos • Total 27 minutes

• Discussing your portfolio • 4 minutes • Preview module
• Scenario video: Introductions • 7 minutes
• Scenario video: Case study • 5 minutes
• Scenario video: Problem-solving • 3 minutes
• Scenario video: Negotiating terms • 3 minutes
• Nathan: VetNet and giving advice to vets • 3 minutes

7 readings • Total 110 minutes

• Introduction to sharing your work • 10 minutes
• The interview process • 20 minutes
• Scenario video series introduction • 20 minutes
• What makes a great pitch • 10 minutes
• Top tips for interview success • 10 minutes
• Prepare for interviews with Interview Warmup • 20 minutes
• Negotiate your contract • 20 minutes
• Self-Reflection: Polish your portfolio • 20 minutes

Put your certificate to work

Earning your Google Data Analytics Certificate is a badge of honor. It's also a real badge. In this part of the course, you'll learn how to claim your certificate badge and display it in your LinkedIn profile. You'll also be introduced to job search benefits that you can claim as a certificate holder, including access to the Big Interview platform and Byteboard interviews.

4 videos 9 readings 2 quizzes 1 assignment 1 discussion prompt 1 plugin

4 videos • Total 6 minutes

• Congratulations on completing your Capstone Project! • 1 minute • Preview module
• From all of us ... • 1 minute
• Explore professional opportunities • 3 minutes
• Introducing Google AI Essentials • 1 minute

9 readings • Total 147 minutes

• Showcase your work • 20 minutes
• Claim your Google Data Analytics Certificate badge • 20 minutes
• Sign up to the Big Interview platform • 20 minutes
• Expand your data career expertise • 20 minutes
• Introduction to AI for data analytics • 10 minutes
• AI tools for data analytics • 10 minutes
• Generative AI in data analytics: Practical applications • 20 minutes
• Key takeaways from AI for data analytics • 20 minutes
• Take the next step with Google AI Essentials • 7 minutes

2 quizzes • Total 17 minutes

• Did you complete a case study? • 2 minutes
• Resources available for Google Data Analytics Certificate graduates • 15 minutes

1 assignment • Total 50 minutes

• Activity: Explore data visualizations with AI • 50 minutes
• Connect with Google Data Analytics Certificate graduates • 10 minutes
• End-of-program survey • 10 minutes

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Frequently asked questions

What is data analytics.

Data is a group of facts that can take many different forms, such as numbers, pictures, words, videos, observations, and more. We use and create data everyday, like when we stream a show or song or post on social media.

Data analytics is the collection, transformation, and organization of these facts to draw conclusions, make predictions, and drive informed decision-making.

Why start a career in data analytics?

The amount of data created each day is tremendous. Any time you use your phone, look up something online, stream music, shop with a credit card, post on social media, or use GPS to map a route, you’re creating data. Companies must continually adjust their products, services, tools, and business strategies to meet consumer demand and react to emerging trends. Because of this, data analyst roles are in demand and competitively paid.

Data analysts make sense of data and numbers to help organizations make better business decisions. They prepare, process, analyze, and visualize data, discovering patterns and trends and answering key questions along the way. Their work empowers their wider team to make better business decisions.

Why enroll in the Google Data Analytics Certificate?

You will learn the skill set required for becoming a junior or associate data analyst in the Google Data Analytics Certificate. Data analysts know how to ask the right question; prepare, process, and analyze data for key insights; effectively share their findings with stakeholders; and provide data-driven recommendations for thoughtful action.

You’ll learn these job-ready skills in our certificate program through interactive content (discussion prompts, quizzes, and activities) in under six months, with under 10 hours of flexible study a week. Along the way, you'll work through a curriculum designed with input from top employers and industry leaders, like Tableau, Accenture, and Deloitte. You’ll even have the opportunity to complete a case study that you can share with potential employers to showcase your new skill set.

After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in data analytics.

What background is required?

No prior experience with spreadsheets or data analytics is required. All you need is high-school level math and a curiosity about how things work.

Do you need to be strong at math to succeed in this certificate?

You don't need to be a math all-star to succeed in this certificate. You need to be curious and open to learning with numbers (the language of data analysts). Being a strong data analyst is more than just math, it's about asking the right questions, finding the best sources to answer your questions effectively, and illustrating your findings clearly in visualizations.

What tools and platforms are taught in the curriculum?

You'll learn to use analysis tools and platforms such as spreadsheets (Google Sheets or Microsoft Excel), SQL, presentation tools (Powerpoint or Google Slides), Tableau, RStudio, and Kaggle.

Which “spreadsheet” platform is being taught?

Learners can self-select which platform they want to use throughout the program: Google Sheets or Microsoft Excel. It’s up to the learner’s preference, and all activities throughout the syllabus can be performed on either platform.

Why would I choose to complete the optional capstone project in this certificate?

In the data analyst job hunt, it’s important to demonstrate that you’re able to ask the right questions and that you have the right skills to find the answers . Hiring managers often want proof that you can apply concepts in a meaningful way. Because of this, during the job application process, many employers ask for a link to a portfolio. Our optional capstone project will help learners produce meaningful artifacts for employers to reference during the job interview process. Learners will be encouraged to post these on a public Kaggle portfolio or on GitHub.

Do you need to take each course in course order?

We highly recommend completing the courses in the order presented because the content in each course builds on information from earlier lessons.

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy Opens in a new tab .

More questions

• Forest and Wildlife Resources Class 10 Case Study Social Science Geography Chapter 2

Last Updated on September 3, 2024 by XAM CONTENT

Hello students, we are providing case study questions for class 10 social science. Case study questions are the new question format that is introduced in CBSE board. The resources for case study questions are very less. So, to help students we have created chapterwise case study questions for class 10 social science. In this article, you will find case study for CBSE Class 10 Social Science Geography Chapter 2 Forest and Wildlife Resources. It is a part of Case Study Questions for CBSE Class 10 Social Science Series.

Table of Contents

Case Study Questions on Forest and Wildlife Resources Class 10

Read the following passage and answer the questions:

Nature worship is an age old tribal belief based on the premise that all creations of nature have to be protected. Such beliefs have preserved several virgin forests in pristine form called Sacred Groves (the forests of God and Goddesses). These patches of forest or parts of large forests have been left untouched by the local people and any interference with them is banned.

Certain societies revere a particular tree which they have preserved from time immemorial. The Mundas and the Santhal of Chota Nagpur region worship mahua (Bassia latifolia) and kadamba (Anthocaphalus cadamba) trees, and the tribals of Odisha and Bihar worship the tamarind (Tamarindus indica) and mango (Mangifera indica) trees during weddings. To many of us, peepal and banyan trees are considered sacred.

Indian society comprises several cultures, each with its own set of traditional methods of conserving nature and its creations. Sacred qualities are often ascribed to springs, mountain peaks, plants and animals which are closely protected. You will find troops of macaques and langurs around many temples. They are fed daily and treated as a part of temple devotees. In and around Bishnoi villages in Rajasthan, herds of blackbuck, (chinkara), nilgai and peacocks can be seen as an integral part of the community and nobody harms them.

Q. 1. How is nature worship an age old tribal belief ? Ans. Nature worship is an age old tribal belief as it is based on the promise that all creations of nature have to be protected. Such beliefs have preserved several virgin forests in pristine form called Sacred groves. These patches of forests, have been left untouched by the local people and any interference with them is banned.

Q. 2. Which tribal societies used to worship tress during weddings? Ans. The Mundas and the Santhal of Chota Nagpur region worship mahua (Bassia latifolia) and Kadamba trees. The tribes of Odisha and Bihar worship the tamarind and mango trees during weddings.

Q. 3. Name the animals that are treated as a part of temple devotees and the community. Ans. The animals that are treated as a part of temple devotees and the community are macaques and langurs while the herds of blackbuck, nilgai and peacocks can be seen as an integral part of community in and around Rajasthan.

• Power Sharing Class 10 Case Study Social Science Political Science Chapter 1
• Resources and Development Class 10 Case Study Social Science Geography Chapter 1
• The Making of a Global World Class 10 Case Study Social Science History Chapter 3

Nationalism in India Class 10 Case Study Social Science History Chapter 2

The rise of nationalism in europe class 10 case study social science history chapter 1, topics from which case study questions may be asked.

• Examine the importance of conserving forests and wild life and their interdependency in maintaining the ecology for the sustainable development of India.
• Analyse the role of grazing and wood cutting in the development and degradation
• Comprehends the reasons for conservation of biodiversity in India under sustainable development.

We humans along with all living organisms form a complex web of ecological system in which we are only a part of and very much dependent on this system for our own existence. Forests play a key role in the ecological system as these are also the primary producers on which all other living beings depend.

The famous Chipko movement in the Himalayas has not only successfully resisted deforestation in several areas but has also shown that community afforestation with indigenous species can be enormously successful.

Frequently Asked Questions (FAQs) on Forest and Wildlife Resources Class 10 Case Study

Q1: what are case study questions.

A1: Case study questions are a type of question that presents a detailed scenario or a real-life situation related to a specific topic. Students are required to analyze the situation, apply their knowledge, and provide answers or solutions based on the information given in the case study. These questions help students develop critical thinking and problem-solving skills.

Q2: How should I approach case study questions in exams?

A2: To approach case study questions effectively, follow these steps: Read the case study carefully: Understand the scenario and identify the key points. Analyze the information: Look for clues and relevant details that will help you answer the questions. Apply your knowledge: Use what you have learned in your course to interpret the case study and answer the questions. Structure your answers: Write clear and concise responses, making sure to address all parts of the question.

Q3: What are the benefits of practicing case study questions from your website?

A3: Practicing case study questions from our website offers several benefits: Enhanced understanding: Our case studies are designed to deepen your understanding of historical events and concepts. Exam preparation: Regular practice helps you become familiar with the format and types of questions you might encounter in exams. Critical thinking: Analyzing case studies improves your ability to think critically and make connections between different historical events and ideas. Confidence: Practicing with our materials can boost your confidence and improve your performance in exams.

Q4: What do you know about ‘Permanent forest estates’?

A4: Reserved and protected forests are also called as ‘Permanent forest estates’. These forest estates are maintained for the purpose of producing timber and other forest produce and for other protective reasons.

Q5: What is the main reason for the depletion of flora and fauna?

A5: Insensitivity to our environment is the main reason for the depletion of flora and fauna.

Q6: What is flora and fauna?

A6: Plants of particular region or period are referred to as flora. Species of animals of particular region or period are referred as fauna.

Q7: Why is it necessary to increase the area of forest in India?

A7: It is necessary to increase the area of forest in India due to the following reasons: (i) Forests play a key role in the ecological systems these are the primary producers on which all other living beings depend. (ii) Many forest dependent communities directly depends on them for food, drink, medicine, culture, spirituality, etc. (iii) Forest provide us timber. (iv) Forests also provide bamboo, wood for fuel, grass, charcoal, fruits, flowers, etc.

Q8: What is Joint Forest Management Programme? Which was the first state to adopt this programme?

A8: A programme which involves local communities in the management and restoration of degraded forests is called Joint Forest Management Programme. It involves local communities and land managed by forest department. Its major purpose is to protect the forests from encroachments, grazing, theft and fire and also to improve the forests in accordance with an approved Joint Forest Management Plan. This programme was first adopted in 1988 by the state of Odisha.

Q9: Which agency manages forests in India? Name three broad categories in which the forests are classified.

A9: The forests in India are owned and managed by the government through the Forest Department. They are classified under the following categories: (i) Reserved Forests (ii) Protected Forests (iii) Unclassed Forests

Q10: Explain the role of human in resource development.

A10: Human is at the centre of resource development. Actually all resources become resources only when they are put to use by humans. It is human who makes natural things usable with the help of technology. Had no technology been there, development would not have been possible. There are regions where natural resources are in abundance but the regions are not developed, e.g., Africa. But if humans are developed, they make the region developed with technology, e.g., Japan.

Q11: Are there any online resources or tools available for practicing “ Forest and Wildlife Resources” case study questions?

A11: We provide case study questions for CBSE Class 10 Social Science on our  website . Students can visit the website and practice sufficient case study questions and prepare for their exams.

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Case Study: Understanding the Impact of Cross Segregation Studies

Tax Partner Michael Silvio shares how MGO helped a client save upwards of $1.6M in taxes, along with an additional $2.2M in depreciable assets. By conducting a thorough cost segregation study and reducing the property’s land value from 40% to 15%, the MGO team went beyond the standard approach, assessing the land vs. building value and using insights from the county assessor. Michael explains how MGO's attention to detail sets them apart from other firms in delivering substantial tax savings.

'We took the time to really assess the need and then also go a little further and not just do the cost segregation study, but look at the land versus building value, go out to the county assessor website, see what the value is and see if there are any ways we could reduce it. And that's where I think we add more value than other companies that do cost segregation studies.'

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Automatic Detection of LLM-generated Code: A Case Study of Claude 3 Haiku

Using Large Language Models (LLMs) has gained popularity among software developers for generating source code. However, the use of LLM-generated code can introduce risks of adding suboptimal, defective, and vulnerable code. This makes it necessary to devise methods for the accurate detection of LLM-generated code. Toward this goal, we perform a case study of Claude 3 Haiku (or Claude 3 for brevity) on CodeSearchNet dataset. We divide our analyses into two parts: function-level and class-level. We extract 22 22 22 22 software metric features, such as Code Lines and Cyclomatic Complexity , for each level of granularity. We then analyze code snippets generated by Claude 3 and their human-authored counterparts using the extracted features to understand how unique the code generated by Claude 3 is. In the following step, we use the unique characteristics of Claude 3-generated code to build Machine Learning (ML) models and identify which features of the code snippets make them more detectable by ML models. Our results indicate that Claude 3 tends to generate longer functions, but shorter classes than humans, and this characteristic can be used to detect Claude 3-generated code with ML models with 82% and 66% accuracies for function-level and class-level snippets, respectively.

1. Introduction

With the growing popularity of Large Language Models (LLMs) and the use of LLM-generated code in software engineering, it is now more critical than ever to build robust systems that can accurately detect code snippets written by LLMs. The importance of the detection task can be motivated by existing literature that reports that LLMs can provide vulnerable code ( pearce2022asleep, ) . Another issue of controversy regarding the use of LLM-generated code is the ownership of the code ( kahveci2023attribution, ) . Who wons the LLM-generated code? – still remains an open question.

The aforementioned issues necessitate a mechanism for the accurate detection of LLM-generated code to facilitate code review. Moreover, with many open source software (OSS) packages such as npm and PyPI packages being used in many commercial applications, the risk of unintentional inclusion of LLM-generated code also becomes a possibility. With all these potentially negative effects of the code snippets generated by LLMs, it has become a critical aspect of software engineering to enable the detection of such code snippets.

However, only a few works ( idialu2024whodunit, ; shi2024between, ) in the existing literature address the detection of LLM-generated code. Although existing work shows promising results, they only focus on code generated for standalone functions. Recent work ( yu2024codereval, ) shows that in real software projects, less than 30 % percent 30 30\% 30 % of authored code is associated with standalone functions and they have a more complex architecture with a significant amount of source code artifacts, like classes, coming from the object-oriented paradigm. Another recent work ( du2023classeval, ) curates a benchmark dataset to facilitate class-level code generation with LLMs. However, each of these existing works has some limitations. For example, in ( idialu2024whodunit, ) the function-level dataset used for analysis was curated from competitive programming problems and not real-life software code. On the other hand in ( shi2024between, ) , although the dataset used for analysis and modeling was from real-life software projects, they also used only function-level code with a focus primarily on the stylometric features (such as token diversity) of code. Lastly, the only work on class-level LLM-generated code ( du2023classeval, ) used a relatively smaller dataset of 100 100 100 100 hand-curated classes that are not from real-life projects either. The focus of ( du2023classeval, ) was the generation of class-level code and its evaluation, and not the detection of such code.

Our objective in the work is to bridge the gap in the existing literature by devising an LLM-generated code detection method for real-life projects. In order to determine how well we can detect LLM-generated code on both function and class levels, we perform a case study of Claude 3 Haiku ( anthropicModelsOverview, ) (or just Claude 3 for brevity) involving a multi-dimensional analysis with a focus on accurate detection as well as identifying potential features that help the correct detection of such code. For this purpose, we break down our analysis into two categories: function-level analysis and class-level analysis.

We start by generating code with Claude 3 for both function-level tasks as well as class-level tasks. Then we compare the Claude 3-generated functions and classes with respect to 22 22 22 22 features, which includes 17 17 17 17 code stylometric features and 5 5 5 5 code complexity features, against the corresponding metrics from human-written code to identify if (and to what extent) Claude 3-generated code is different from human-written code. Next, we train several classifiers and compare their effectiveness in detecting function-level versus class-level Claude 3-generated code. Furthermore, we perform an explanatory step where we identify the major predictors for each. In summary, we aim to answer the following three research questions (RQs) in this paper:

The exploratory analysis: How unique is Claude 3-generated code? To determine the uniqueness of Claude 3-generated code we compare the generated code with corresponding human-written code with respect to 22 22 22 22 features. We find that the generated code has unique characteristics. 9 9 9 9 out of 22 22 22 22 features at the function level and 6 6 6 6 out of 22 22 22 22 features at the class level are significantly different between human-written code and Claude 3-generated code.

The detection: How well can we detect Claude 3-generated code? To determine how well the uniqueness of Claude 3-generated code can be leveraged to differentiate them from human-written code we train multiple Machine Learning (ML) models. We find that our best-performing model is CatBoost, which can detect the generated function-level code with an F1-score of 0.83 0.83 0.83 0.83 and an AUC-ROC score of 0.82 0.82 0.82 0.82 . The detection performance is lower for class-level code with 0.69 0.69 0.69 0.69 for F1-score and 0.66 0.66 0.66 0.66 for AUC-ROC. Our finding shows that ML models are more accurate in detecting function-level code than class-level code.

The explanatory analysis: What are the major predictors in detecting Claude 3-generated code? To determine which features contribute the most in differentiating between Claude 3-generated and human-written code, we perform SHapley Additive exPlanations (SHAP) ( lundberg2017unified, ) analysis for model interpretation. Our analysis shows that the most influential features for both function-level and class-level codes are the produced lines of code including comments and blank lines. This confirms that as reported in a recent work ( idialu2024whodunit, ) regarding OpenAI’s GPT-4 ( openaiOpenAIPlatform, ) , the detectability of Claude 3-generated code is also highly influenced by code stylometric features.

Our findings imply that code snippets generated by Claude 3 have unique characteristics with respect to different software metric-related features that make them distinguishable from their corresponding human-written code. This uniqueness can be leveraged to build ML models that can accurately detect if a given code snippet is written by Claude 3.

Our Contributions. We make the following contributions in this paper:

To the best of our knowledge this is the first study that focuses on Claude 3-generated code. We perform our analysis of the detectability of the generated code for both functions and classes. Furthermore, this is the first class-level code generated for real-life projects.

We provide empirical evidence of the uniqueness of Claude 3-generated function-level versus class-level code. We propose an ML approach to accurately detect the generated code.

To promote the reproducibility of our study and facilitate future research on this topic, we publicly share our scripts and dataset online at ( 4openAnonymousGithub, ) .

Paper Organization. The rest of this paper is organized as follows. In Section   2 we describe our data curation and feature extraction approach. Section   3 , Section   4 , and Section   5 explain our approaches and findings for each RQ. Section   6 describes the implications of our findings while in Section   7 and Section   8 we discuss related works and threats to the validity of our work. Finally, we conclude this paper in Section   9 .

To compare human-written and Claude 3-generated code we need a data source containing code already authored by human programmers so that we can generate code using Claude 3 for the same task. In this section, we explain how we choose our data source, and generate corresponding code from Claude 3 for our analysis.

2.1. Data Source

As mentioned before, we break our analyses into two levels: function-level and class-level. In the following, we explain how we prepare the dataset for these two levels of code.

2.1.1. Function-level:

In this work, we choose CodeSearchNet ( husain2019codesearchnet, ) as our data source for function-level code. We chose this dataset because our goal in this paper is to study real-life software projects and this dataset was curated using real-life OSS projects from GitHub. Furthermore, it has been used by many existing works ( wang2023codet5+, ; guo2022unixcoder, ; zhang2023unifying, ; neelakantan2022text, ; saberi2023utilization, ; ahmed2022multilingual, ; gong2022multicoder, ; pavsek2022mqdd, ) . CodeSearchNet is a collection of functions (both standalone functions and methods) extracted from real-life projects on GitHub along with their function signatures compiled as (comment, code) pairs. A comment refers to a top-level function docstring ( wikipediaDocstringWikipedia, ) , and a code refers to the corresponding human-written function. An example of such (comment, code) pair is shown in LABEL:lst:example_comment_code_function .

2.1.2. Class-level:

To perform a comparative analysis between function-level and class-level Claude 3-generated code, we curate our class-level dataset by extracting standalone classes from the same OSS projects that were used in curating the CodeSearchNet dataset. A class is a standalone class when no other classes inherit from this class and this class inherits from no other class. There are two main reasons behind choosing only standalone classes. Firstly, when there is a hierarchical relationship between classes due to inheritance, an LLM (Claude 3 in this case) needs to be prompted with not only class definitions but also many other contexts associated with the class hierarchy. This makes the input prompts arbitrarily long which becomes too expensive in terms of both cost and processing time related to code generation. Secondly, the code snippets used in the function-level analysis are all standalone functions. Therefore, by choosing only standalone classes we make sure that the source as well as the basic characteristics of the data for both function-level code and class-level code remain identical. Following is an example of a standalone class with its docstring from our dataset.

2.2. Code Generation with Claude 3:

We chose Claude 3 for our case study because, at the time of writing this paper 1 1 1 May 2024 , it is one of the top 3 3 3 3 best-performing models for Python code generation and the cheapest one among the top 3 3 3 3 ( vellumLeaderboard2024, ) . We use function and class docstrings as part of the prompt sent to the model, and the response received from the model is the corresponding Claude 3-generated code. We format our prompt as follows:

Assume that you’re an expert Python programmer. Please generate a Python [FUNCTION—CLASS] from the given docstring. Do not explain the code. {the [FUNCTION—CLASS] docstring}

To reduce the cost of generating code with Claude 3, we added the ‘Do not explain the code’ instruction as part of the prompt so that the generated response does not get unnecessarily long. With the output from this step, we obtain pairs of human-written code and corresponding Claude 3-generated code for all functions and classes in our dataset.

2.3. Feature Extraction:

Exisiting works on program comprehension reveal that software metrics can be a valuable source of information for understanding the properties of a piece of software ( curtis1979measuring, ; zuse1993criteria, ; sneed1995understanding, ) . Building on top of this existing finding, we aim to leverage software metrics from the point of view of distinguishing between human-written and Claude 3-generated code. We used Understand by SciTools ( scitoolsUnderstandSoftware, ) to extract software metrics from the functions and classes in our dataset. Understand is an industry-standard tool for software analytics with support for all popular programming languages. As shown in Table   2 we extracted a total of 22 22 22 22 metrics. It is to be noted that there are metrics provided by Understand that are not part of our analysis. For example, on a class level Understand provides metrics like Base Classes , Derived Classes , Coupled Classes , and Couple Classes Modified that are not relevant to our research because we only consider standalone classes for which these metrics always have the value of zero. In the rest of the paper, we use the term ‘feature’ instead of ‘metric’ to follow ML nomenclature ( langley1994selection, ) .

3. RQ1: The exploratory analysis: How unique is Claude 3-generated code?

Identifying the unique characteristics of Claude 3-generated code is the first step toward building predictive models for the detection task. To achieve that goal, we set out to understand the uniqueness of the code generated by Claude 3. In this RQ, we aim to identify and quantify to what extent the generated code differs from human-written code with respect to the extracted features in the previous section. In the following, we first explain our approach and then discuss our findings for answering this RQ.

3.1. Approach

To determine the differences in the features described in Table   2 between Claude 3-generated code and human-written code, we begin our analysis by comparing, for each feature, the distributions of the generated code and human-written code. Next, we test the statistical significance and practical significance of the differences between the distributions.

We perform Mann-Whitney U test ( mann1947test, ) to check the differences in the extracted features. We chose this method because the features are not guaranteed to follow a normal or near-normal distribution and as a nonparametric test, this method does not require the distribution of data to be normal. We set the level of significance α = 0.01 𝛼 0.01 \alpha=0.01 italic_α = 0.01 , which determines the probability of observing the obtained results due to chance.

Hypothesis tests, such as Mann-Whitney U test, tell us whether or not there is a statistically significant difference between two distributions. However, such tests do not convey any information about how big or small the difference is. For this purpose, we use Cliff’s delta ( cliff1993dominance, ) which estimates the magnitude of the difference, also known as effect size. Cliff’s delta, d 𝑑 d italic_d , is bounded between − 1 1 -1 - 1 and 1 1 1 1 . Based on the value of d 𝑑 d italic_d , the effect size can be categorized as one of the following qualitative magnitudes ( hess2004robust, ) :

In this study, any effect size other than ‘negligible’ is considered to be of practical significance. If a feature is both statistically and practically different between Claude 3-generated code and human-written code then we consider that feature to be significantly different.

3.2. Findings

3.2.1. function-level:.

In Table   4 the middle column presents the differences in the features of Claude 3-generated code compared to human-written code on a function level. We find that total 9 9 9 9 features are significantly different on a function level. 8 8 8 8 out of these 9 9 9 9 features are code stylometric features and only one is code complexity feature ( Average Cyclomatic Complexity ). The biggest effect size (medium) observed is for Average Comment Lines , Blank Lines , Comment Lines , and Comment to Code Ratio . For all of these four features, Claude 3-generated code has greater value than Human-written code. However, in terms of Average Code Lines , humans tend to write longer code compared to Claude 3 meaning that Claude 3 generates code in a more concise manner than their human programmer counterparts. However, due to the presenence of more comments and blank lines Clude 3-generated code is overall lenghtier than human-written code as evident from Lines feature. To identify the underlying reason behind this finding, we perform a qualitative analysis. We observe that Claude 3-generated code snippets, excluding comments, are relatively smaller than human-written code. An example is presented in Table   3 . We can see from the example that the core functionality of the function is implemented in a broken-down way (lines 5-15) by the human programmer whereas Claude 3 implemented the similar functionality in only a few lines of code (lines 16, 19, and 22). We conjecture from this finding that on a function level, humans usually write code in small steps one at a time to facilitate program comprehension and readability. Breaking down complex tasks into multiple smaller sub-tasks can make a piece of code more readable and understandable, which makes it easier to debug. On the contrary, Claude 3 does not consider the potential cognitive burdens that may be posed by implementing a complex task in fewer lines of code. The potential effect of this style of implementation can be seen in all other features under consideration. For example, Average Cyclomatic Complexity shows that generated code is less complex than human-written code, which can be directly attributed to the shorter length of the generated code snippets. In other words, the lesser the number of Average Code Lines , the lesser the number of decision points, and hence the lesser the complexity of the code.

3.2.2. Class-level:

The right-most column in Table   4 presents the differences in the features of Claude 3-generated code compared to human-written code on a class level. Only 6 6 6 6 features including 4 4 4 4 code stylometric features ( Average Lines , Average Blank Lines , Average Code Lines , and Executable Code Lines ) and 2 2 2 2 code complexity features ( Average Cyclomatic Complexity , and Max Cyclomatic Complexity ) show significant differences between the generated class-level code snippets and the corresponding human-written snippets. The degree of difference is less compared to the function-level code with a samll effect size in all 6 6 6 6 cases. The class-level result shows that human-written code is slighter longer than the Claude 3-generated code, however, in this case, the difference is relatively smaller compared to the generated functions. Qualitaitve analysis of the classes reveals that, similar to standalone functions, Claude 3 tend to write more conscise methods within a class than human programmers which eventually reduces the overall length of the class as shown in Table   5 . As the length of the snippet reduces, so does the complexity as evident from Average Cyclomatic Complexity and Max Cyclomatic Complexity of the Claude 3-generated classes. However, unlike function-level code, human programmers author slightly higher number blank lines than the Claude 3 generated code which can again be attributed to the readability of the code and program comprehension. We conjecture that due to the fact that classes usually accomplish more complex and compound functionalities than standalone funtions, human programmers need to structure the methods defined in the class properly by adding enough linebreaks to make the code more readable.

4. RQ2: The detection: How well can we detect Claude 3-generated code?

Findings from RQ1 show that Claude 3-generated code has unique characteristics that are both statistically and practically significant on both function and class levels. Our aim in RQ2 is to leverage the uniqueness of the generated code to build ML models that can accurately distinguish between human-written and Claude 3-generated code.

4.1. Approach

To determine how well predictive models can differentiate between Claude 3-generated code and human-written code, we experiment with different families of classifiers. The classifiers we train are Logistic Regression (LR) ( cox1958regression, ) (a linear classifier), K-Nearest Neighbour (KNN) ( cover1967nearest, ) (a distance-based classifier), Support Vector Machine (SVM) ( hearst1998support, ) (a kernel-based classifier), Random Forest (RF) ( breiman2001random, ) (a tree-based bagging classifier), and CatBoost (CB) ( prokhorenkova2018catboost, ) (a tree-based boosting classifier). We choose these classifiers because they have been used in existing software engineering literature and have shown high performance in software engineering tasks ( yang2022predictive, ; khatoonabadi2024predicting, ; khatoonabadi2023wasted, ; idialu2024whodunit, ; akour2022software, ; hribar2010software, ; goyal2022software, ) .

For all models, the target variable is whether the author is Claude 3 or human and the features are the software metrics extracted in RQ1. However, we realize that many features extracted are highly correlated with each other. We remove the highly correlated features because keeping correlated features can have a negative effect on the interpretation of the models ( dormann2013collinearity, ) . We use Spearman’s correlation ( spearman1987proof, ) to identify the correlated features. If two features have a Spearman correlation coefficient ρ ≥ 0.8 𝜌 0.8 \rho\geq 0.8 italic_ρ ≥ 0.8 , we keep one of the features. We also remove the features that have a ‘negligible’ difference (obtained from Cliff’s delta) between human-authored and Claude 3-generated code because they are unlikely to add any additional information for the model to learn from. For the function-level data the features used to train the models are Average Blank Lines , Average Code Lines , Average Comment Lines , Average Cyclomatic Complexity , Executable Units , Lines , and Comment To Code Ratio . For the class-level data the features used are Average Blnak Lines , Executable Code Lines , Average Cyclomatic Complexity , and Average Code Lines . For each model, we perform a K 𝐾 K italic_K -fold cross-validation ( guyon2010model, ; dietterich1998approximate, ) with K = 10 𝐾 10 K=10 italic_K = 10 which gives an estimate of a classifier’s generalization ability ( anguita2012k, ) to reduce bias in evaluation. The performance of the classifiers is determined based on the classification metrics listed below. Our datasets do not suffer from class unbalance which makes sure that none of these metrics show biased results towards one or the other class ( guo2008class, ) . In the following classification metrics, TP stands for True Positives - the number of correctly classified Claude 3-generated code, FP stands for False Positives - the number of human-written code incorrectly classified as Claude 3-generated code, TN stands for True Negatives - the number of correctly classified human-written code, and FN stands for False Negatives - the number of Claude 3-generated code incorrectly classified as human-written code.

Precision: Also known as Positive Predictive Value, this metric determines what proportion of data points classified as positive class is correctly classified.

Recall: Also known as Sensitivity or True Positive Rate, this metric determines how well a model can classify the positive class.

Accuracy: This metric determines the proportion of data points correctly classified by the model.

F1-score: This is the harmonic mean of Precision and Recall.

AUC-ROC: This metric measures the area under the Receiver Operating Characteristic (ROC) curve ( bradley1997use, ) .

All the aforementioned classification metrics are bounded between 0 0 and 1 1 1 1 . The closer the value is to 1 1 1 1 , the better the performance of the model is.

4.2. Findings

Table   6 shows the performance of various ML models in detecting Claude 3-generated code.

4.2.1. Function-level:

The column representing the function-level detection performance in Table   6 shows that the tree-based models, specifically the CB model, outperform other families of models across all of the metrics except Recall . The detection performance improvement achieved by the CB model range from 1 % percent 1 1\% 1 % to 4 % percent 4 4\% 4 % for Precision , from 2 % percent 2 2\% 2 % to 7 % percent 7 7\% 7 % for Accuracy , from 2 % percent 2 2\% 2 % to 9 % percent 9 9\% 9 % for F1-Score , and from 2 % percent 2 2\% 2 % to 7 % percent 7 7\% 7 % for AUC-ROC . In the case of Recall , the SVM model shows between 1 % percent 1 1\% 1 % and 16 % percent 16 16\% 16 % improved performance compared to other models.

4.2.2. Class-level:

The right-most column in Table   6 shows the performance of different models for class-level detection. The detection performance achieved is identical to the function-level detection in that the CB model outperforms all other models with respect to all metrics except Recall . As evident from both class-level and function-level detection performance, the SVM model achieves higher Recall compared to all other models. However, in class-level detection Recall , the SVM model outperforms other models with a much bigger margin with an increased Recall ranging from 14 % percent 14 14\% 14 % to 49 % percent 49 49\% 49 % . In the case of all other metrics, the increased performances achieved by the CB model range from 2 % percent 2 2\% 2 % to 8 % percent 8 8\% 8 % for Precision , from 2 % percent 2 2\% 2 % to 4 % percent 4 4\% 4 % for Accuracy , from 4 % percent 4 4\% 4 % to 19 % percent 19 19\% 19 % for F1-Score , and from 2 % percent 2 2\% 2 % to 6 % percent 6 6\% 6 % for AUC-ROC .

5. RQ3: The explanatory analysis: What are the major predictors in detecting Claude 3-generated code?

As mentioned before the goal of this research is not only to study how well Claude 3-generated code can be automatically detected using ML techniques but also to explain the performance of the detection models by identifying which features have the maximum impact on the detection performance. The explainability of these models can pave the way for new research on LLM-generated code. With the goal of explainability, we aim to determine which features contribute the most towards the correct detection. In order to find the most impactful features on the model performance, we take the Shapley Additive Explanations  ( lipovetsky2001analysis, ) or SHAP analysis approach using the SHAP framework ( lundberg2017unified, ) to compute Shapely values  ( winter2002shapley, ) . Shapely values are a method for showing the relative impact of each feature from a model on the output of the model by comparing the relative effect of the inputs against the average. SHAP is a popular tool which has been used in existing works ( idialu2024whodunit, ; khatoonabadi2024predicting, ) .

5.1. Approach

In this RQ, we focus on the overall best-performing model which is the CB model. We generate SHAP layered violin plots for the previously trained function-level and class-level Claude 3-generated code detection models. The layered violin plot combines feature importance with feature effects. Each violin represents the distribution of Shapley values for a feature.

5.2. Findings

5.2.1. function-level:.

Figure   1 shows that the most important factors in detecting the function-level generated code are code stylometric features representing Lines in the code snippet including Average Code Lines , Average Comment Lines , and Average Blank Lines . The plot shows that as the number of Lines , Blank Lines , and Comment Lines in the snippet increases it is more likely to be Claude 3-generated. However, if the value of Average Code Line in a snippet increases it is more likely to be human-authored. The only non-stylometric feature is Average Cyclomatic Complexity which shows that Claude 3-generated code tends to be less complex than human-written code.

5.2.2. Class-level:

Figure   2 shows that similar to function-level code, class-level Claude 3-generated code can also be detected mostly based on stylometric features. Claude 3 tends to have smaller Average Code Lines , Executable Code Lines , and Average Blank Lines than humans. Similar to function-level code, the only non-stylometric feature contributing to differentiating between human-written and Claude 3-generated classes is Average Cyclomatic Complexity . The Average Cyclomatic Complexity of Claude 3-generated classes is lower than that of human-written classes. For all these features, as the values tend to increase the detected code snippet is more likely to be human-written.

6. Discussion

In this paper, we study the uniqueness of Claude 3-generated code with respect to different features obtained from various software metrics. We do our analysis on two levels of granularity of source code: function-level and class-level. In this section, we discuss the implications of our findings.

6.1. Implications for Practitioners

We find that Claude 3-generated functions and classes have distinct characteristics compared to corresponding human-authored code that can be leveraged to detect the generated code snippets. The detection models obtain better performance on function-level data than class-level data although the major predictors in both cases are mostly related to the length of the code. However, we realize that the detection performance can potentially vary between LLMs. To determine whether the detection performance is indeed affected by what LLM was used to generate code we run an additional experiment on function-level data where we generate code for the same functions using GPT-3.5 2 2 2 We choose GPT-3.5 because it is cheaper than GPT-4. . Table   7 shows that although we used the same functions and the corresponding docstrings along with the same prompt to generate the code, the resulting functions were different from different between Claude 3 and GPT-3.5. Accordingly, the detection performance also varies between the two LLMs under investigation. The better the generated code is, the harder it is to be detected.

6.2. Implications for Researchers

Comparing our results with the existing work presented in ( idialu2024whodunit, ) we find that, on a function level, it is relatively harder to detect Claude 3-generated code for real-life software tasks compared to competitive programming tasks. This finding may be attributed to two things. Firstly, real-life tasks are more complex and diverse compared to competitive programming tasks. This issue is observable in ( idialu2024whodunit, ) as well where we see the drop in detection performance for more difficult programming tasks. Secondly, unlike competitive programming tasks where the problem is well-defined with a set of (input, output) pairs, real-life tasks may be more abstractly represented in docstrings. Our qualitative analysis reveals that the majority of the real-life function docstrings do not show any example (input, output) . Therefore, the prompts passed to an LLM from real-life projects are more abstract than the prompts passed from the programming contest problems. This may cause higher diversity in LLM-generated functions for real-life projects making it harder for the detection models to detect the generated code snippets.

7. Related Work

With the advancement of LLMs and the increase in the use of LLMs in a variety of software engineering tasks, many researchers have already worked on various applications of LLMs in the domain of software engineering. Although, the work on the detection of LLM-generated code is a relatively new topic of interest in the community, the detection of LLM-generated text has been being worked on for a while. Other related topics on the intersection of LLMs and software engineering exist. In this section, we summarize some of the existing works.

Work on LLM-generated code detection:

Detection of LLM-generated code is a very recent topic of interest among software engineering researchers. In the most recent work by Idialu et al.   ( idialu2024whodunit, ) the authors trained a graident boosting classifier to detect OpenAI’s GPT-4-generated code on a function level. They used programming competition problems to generate code from GPT-4. They reported achieving high detection accuracy and, similar to our findings, they also found that the most important features in detecting GPT-4-generated code are code stylometric features. Shi et al.   ( shi2024between, ) proposed a perturbation-based detection technique inspired by the naturalness of code ( rahman2019natural, ; hindle2012naturalness, ) . Both works reported that the stylometric features are the features that make LLM-generated code unique. These works, however, did not study the class-level code detection. Nguyen et al.   ( nguyen2023snippet, ) proposed GPTSniffer where the authors reported achieving the highest detection correctness among the existing works. However, this work is different from the other two works mentioned above in that this was a CodeBERT-based approach that did not perform an explanatory analysis of the achieved performance, probably due to the black-box nature of the detection model. Puryear et al.   ( puryear2022github, ) focused on detecting Copilot-generated code detection and compared their results with existing plagiarism detection tools like MOSS ( stanfordPlagiarismDetection, ) and CopyLeaks ( copyleaksAIBasedPlagiarism, ) .

LLMs in software engineering:

Many other works used LLMs in different software engineering tasks. For example, Abedu et al.   ( abedu2024llm, ) studied the challenges and opportunities in using LLM-based chatbots in software repository mining. Kang et al.   ( kang2023large, ) reported the use of LLMs for bug reproduction and program repairs. Wnag et al.   ( wang2023codet5+, ) proposed “CodeT5+”, which can support programming-related tasks such as natural language to code generation. Other LLM-supported software engineering tasks have been reported including but not limited to automated code review ( liu2020retrieval, ; li2022automating, ) , generation of comments ( li2022auger, ) , and code summarization ( ahmed2022few, ) .

Work on LLM-generated text detection:

Much effort has been put into detecting LLM-generated content, especially text lately. Beresneva et al.   ( beresneva2016computer, ) reported in their survey study that the initial computer-authored text detection works mostly focused on machine translation problems and used simple statistical approaches. Later, Jawahar et al.   ( jawahar2020automatic, ) published another survey which was the first work on detecting text generated by more sophisticated and powerful LLMs like GPT-2 from OpenAI. Tang et al.   ( tang2024science, ) in their latest study categorized detection methods into black-box detection and white-box detection and highlighted that technologies like watermarking can be used for the detection tasks. Yang et al.   ( yang2023survey, ) and Wu et al.   ( wu2023survey, ) reported in their survey studies that the two most common detection methods are zero-shot detection and training-based detection.

Our work is different from the existing works in several ways. Firstly, none of the aforementioned works studied Claude 3, the LLM used in this study. Secondly, they did not perform a comparison between the detection of generated functions and generated classes. Thirdly, we incorporated a set of unique complexity-related features like Cyclomatic Complexity and its variants which were not used before. Lastly, we compared multiple ML models in detecting Claude 3-generated code which is another unique contribution.

8. Threats to Validity

In this section, we discuss potential threats to the validity of our study.

Internal Validity:

Threats to the internal validity of our study is two-fold. Firstly, although we trained different types of ML models, this is not an exhaustive list of models. There can be other models (or even the same models with different values of hyperparameters) that can outperform the best-performing model reported in this paper. Secondly, in our analysis, we only include standalone functions and classes due to the fact that there may be a hierarchical dependency between classes and methods of different classes due to inheritance and it may not be possible to provide Claude 3 with enough context, and hence there is a higher likelihood of receiving incomplete code, or no code at all from Claude 3. Furthermore, providing enough context to CLaude 3 for tasks with a hierarchical nature will require much longer prompts, and by extension will cause higher costs. However, we acknowledge that in real life software consists of both standalone and non-standalone artifacts and including non-standalone artifacts may change the detection performance.

External Validity:

First, in our analysis, we only included OSS projects. Although existing studies suggest that the quality of OSS projects is not very different from that of commercial software ( raghunathan2005open, ; halloran2002high, ) because many OSS projects do take standard quality control measures, we cannot guarantee that all projects in our dataset did the same. We cannot claim that the addition of commercial software data will not change the performance of the detectors. Another threat to the external validity concerns the generalizability of our findings. As mentioned in the previous section, the performance of the detection model can vary due to several reasons including but not limited to the difficulty of the tasks for which the code is being generated, and the LLM used in the generation of the code. Therefore, our findings may not be generalizable for all cases. For real-life applications, we suggest that classifiers should be trained or tuned based on the data at hand because, as evident in Section   6 , given the current state-of-the-art of LLMs, it is unrealistic to expect that any detection model will be LLM-agnostic and will perform equally well across the board. We leave this discussion for future work.

9. Conclusion

In this work, we analyzed Claude 3-generated functions and classes to identify their distinct patterns and used those patterns to automatically detect generated code snippets. We find that Claude 3-generated functions are longer compared to human-written functions, whereas the opposite is true for class-level code. Our results further show that ML models are more accurate in detecting Claude 3-generated functions than Claude 3-generated classes. Complementing existing works ( idialu2024whodunit, ; shi2024between, ) we also find that code stylometric features are the major contributors to the success of the detection tasks. The existing works focused on function-level code whereas we performed our analysis on both function and class levels. To the best of our knowledge, we curated the first class-level dataset from real-life projects that can be leveraged by other researchers. Our findings do not negate any existing works, rather it complement them by investigating the performance of detection models on real-life problems. We make our data and scripts available for the other researchers to make our work reproducible.

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Recycling Welding Fluxes: A Case Study into Manganese-Silicate System

• Original Research Article
• Published: 04 September 2024

Cite this article

• Huiyu Tian 1 , 2 ,
• Yanyun Zhang 1 , 2 ,
• Shuai Shi 3 ,
• Guanyi Wang 1 , 2 &
• Cong Wang 1 , 2  

Recycling presents a waste-free solution to substantial disposal of welding slags which retain most components originated from the original fluxes. However, uncertainties in weld appearance and element contents render it unjustified to reuse welding slags as fluxes. In the present study, a manganese-silicate flux has been demonstrated to be fully recyclable subject to submerged arc welding (SAW) for three times. The weld appearance is assessed against the initial weld metal (WM), while alloying element contents are evaluated according to AWS (American Welding Society) requirements. Flux composition and structure, two decisive factors affecting welding performance, are quantified. It is manifested that compositional changes mainly occur in the contents of MnO (39.50 to 34.66 wt pct), SiO 2 (38.46 to 34.25 wt pct), and Fe t O (1.55 to 6.78 wt pct). Moreover, crystalline structures of MgMnSiO 4 , and Mg 0.6 Mn 1.4 SiO 4 appear in the initially amorphous flux. The crystallinity is enhanced to 32.7 wt pct through flux recycling. Slight depolymerization is found in the amorphous structure, as the NBO/Si (non-bridging oxygens per silicon atom) is elevated by 0.2. Overall, this study demonstrates the capability of recycling welding fluxes and is poised to offer insight into further sustainable applications.

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Acknowledgments

The authors sincerely thank the National Key R&D Program of China (Grant Nos. 2023YFB3709902, 2022YFE0123300, and 2023YFB3709900), the National Natural Science Foundation of China (Grant Nos. U20A20277), the Fundamental Research Funds for the Central Universities (Grant No. N2402016), and the Major Project of Liaoning Province Innovation Consortium (Grant No. 2023JH1/11200012).

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Appendix: The Deconvolution Results of Raman Spectra

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Deconvoluted Raman spectra of ( a ) virgin flux, ( b ) the 1st generation, and ( c ) the 2nd generation fluxes

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Tian, H., Zhang, Y., Shi, S. et al. Recycling Welding Fluxes: A Case Study into Manganese-Silicate System. Metall Mater Trans B (2024). https://doi.org/10.1007/s11663-024-03252-6

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• Published: 02 September 2024

Green spaces provide substantial but unequal urban cooling globally

• Yuxiang Li 1 ,
• Jens-Christian Svenning   ORCID: orcid.org/0000-0002-3415-0862 2 ,
• Weiqi Zhou   ORCID: orcid.org/0000-0001-7323-4906 3 , 4 , 5 ,
• Kai Zhu   ORCID: orcid.org/0000-0003-1587-3317 6 ,
• Jesse F. Abrams   ORCID: orcid.org/0000-0003-0411-8519 7 ,
• Timothy M. Lenton   ORCID: orcid.org/0000-0002-6725-7498 7 ,
• William J. Ripple 8 ,
• Zhaowu Yu   ORCID: orcid.org/0000-0003-4576-4541 9 ,
• Shuqing N. Teng 1 ,
• Robert R. Dunn 10 &
• Chi Xu   ORCID: orcid.org/0000-0002-1841-9032 1  

Nature Communications volume  15 , Article number:  7108 ( 2024 ) Cite this article

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• Climate-change mitigation
• Urban ecology

Climate warming disproportionately impacts countries in the Global South by increasing extreme heat exposure. However, geographic disparities in adaptation capacity are unclear. Here, we assess global inequality in green spaces, which urban residents critically rely on to mitigate outdoor heat stress. We use remote sensing data to quantify daytime cooling by urban greenery in the warm seasons across the ~500 largest cities globally. We show a striking contrast, with Global South cities having ~70% of the cooling capacity of cities in the Global North (2.5 ± 1.0 °C vs. 3.6 ± 1.7 °C). A similar gap occurs for the cooling adaptation benefits received by an average resident in these cities (2.2 ± 0.9 °C vs. 3.4 ± 1.7 °C). This cooling adaptation inequality is due to discrepancies in green space quantity and quality between cities in the Global North and South, shaped by socioeconomic and natural factors. Our analyses further suggest a vast potential for enhancing cooling adaptation while reducing global inequality.

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Introduction.

Heat extremes are projected to be substantially intensified by global warming 1 , 2 , imposing a major threat to human mortality and morbidity in the coming decades 3 , 4 , 5 , 6 . This threat is particularly concerning as a majority of people now live in cities 7 , including those cities suffering some of the hottest climate extremes. Cities face two forms of warming: warming due to climate change and warming due to the urban heat island effect 8 , 9 , 10 . These two forms of warming have the potential to be additive, or even multiplicative. Climate change in itself is projected to result in rising maximum temperatures above 50 °C for a considerable fraction of the world if 2 °C global warming is exceeded 2 ; the urban heat island effect will cause up to >10 °C additional (surface) warming 11 . Exposures to temperatures above 35 °C with high humidity or above 40 °C with low humidity can lead to lethal heat stress for humans 12 . Even before such lethal temperatures are reached, worker productivity 13 and general health and well-being 14 can suffer. Heat extremes are especially risky for people living in the Global South 15 , 16 due to warmer climates at low latitudes. Climate models project that the lethal temperature thresholds will be exceeded with increasing frequencies and durations, and such extreme conditions will be concentrated in low-latitude regions 17 , 18 , 19 . These low-latitude regions overlap with the major parts of the Global South where population densities are already high and where population growth rates are also high. Consequently, the number of people exposed to extreme heat will likely increase even further, all things being equal 16 , 20 . That population growth will be accompanied by expanded urbanization and intensified urban heat island effects 21 , 22 , potentially exacerbating future Global North-Global South heat stress exposure inequalities.

Fortunately, we know that heat stress can be buffered, in part, by urban vegetation 23 . Urban green spaces, and especially urban forests, have proven an effective means through which to ameliorate heat stress through shading 24 , 25 and transpirational cooling 26 , 27 . The buffering effect of urban green spaces is influenced by their area (relative to the area of the city) and their spatial configuration 28 . In this context, green spaces become a kind of infrastructure that can and should be actively managed. At broad spatial scales, the effect of this urban green infrastructure is also mediated by differences among regions, whether in their background climate 29 , composition of green spaces 30 , or other factors 31 , 32 , 33 , 34 . The geographic patterns of the buffering effects of green spaces, whether due to geographic patterns in their areal extent or region-specific effects, have so far been poorly characterized.

On their own, the effects of climate change and urban heat islands on human health are likely to become severe. However, these effects will become even worse if they fall disproportionately in cities or countries with less economic ability to invest in green space 35 or in other forms of cooling 36 , 37 . A number of studies have now documented the so-called ‘luxury effect,’ wherein lower-income parts of cities tend to have less green space and, as a result, reduced biodiversity 38 , 39 . Where the luxury effect exists, green space and its benefits become, in essence, a luxury good 40 . If the luxury effect holds among cities, and lower-income cities also have smaller green spaces, the Global South may have the least potential to mitigate the combined effects of climate warming and urban heat islands, leading to exacerbated and rising inequalities in heat exposure 41 .

Here, we assess the global inequalities in the cooling capability of existing urban green infrastructure across urban areas worldwide. To this end, we use remotely sensed data to quantify three key variables, i.e., (1) cooling efficiency, (2) cooling capacity, and (3) cooling benefit of existing urban green infrastructure for ~500 major cities across the world. Urban green infrastructure and temperature are generally negatively and relatively linearly correlated at landscape scales, i.e., higher quantities of urban green infrastructure yield lower temperatures 42 , 43 . Cooling efficiency is widely used as a measure of the extent to which a given proportional increase in the area of urban green infrastructure leads to a decrease in temperature, i.e., the slope of the urban green infrastructure-temperature relationship 42 , 44 , 45 (see Methods for details). This simple metric allows quantifying the quality of urban green infrastructure in terms of ameliorating the urban heat island effect. Meanwhile, the extent to which existing urban green infrastructure cools down an entire city’s surface temperatures (compared to the non-vegetated built-up areas) is referred to as cooling capacity. Hence, cooling capacity is a function of the total quantity of urban green infrastructure and its cooling efficiency (see Methods).

As a third step, we account for the spatial distributions of urban green infrastructure and populations to quantify the benefit of cooling mitigation received by an average urban inhabitant in each city given their location. This cooling benefit is a more direct measure of the cooling realized by people, after accounting for the within-city geography of urban green infrastructure and population density. We focus on cooling capacity and cooling benefit as the measures of the cooling capability of individual cities for assessing their global inequalities. We are particularly interested in linking cooling adaptation inequality with income inequality 40 , 46 . While this can be achieved using existing income metrics for country classifications 47 , here we use the traditional Global North/South classification due to its historical ties to geography which is influential in climate research.

Results and discussion

Our analyses indicate that existing green infrastructure of an average city has a capability of cooling down surface temperatures by ~3 °C during warm seasons. However, a concerning disparity is evident; on average Global South cities have only two-thirds the cooling capacity and cooling benefit compared to Global North cities. This inequality is attributable to the differences in both quantity and quality of existing urban green infrastructure among cities. Importantly, we find that there exists considerable potential for many cities to enhance the cooling capability of their green infrastructure; achieving this potential could dramatically reduce global inequalities in adaptation to outdoor heat stress.

Quantifying cooling inequality

Our analyses showed that both the quantity and quality of the existing urban green infrastructure vary greatly among the world’s ~500 most populated cities (see Methods for details, and Fig.  1 for examples). The quantity of urban green infrastructure measured based on remotely sensed indicators of spectral greenness (Normalized Difference Vegetation Index, NDVI, see Methods) had a coefficient of variation (CV) of 35%. Similarly, the quality of urban green infrastructure in terms of cooling efficiency (daytime land surface temperatures during peak summer) had a CV of 37% (Supplementary Figs.  1 , 2 ). The global mean value of cooling capacity is 2.9 °C; existing urban green infrastructure ameliorates warm-season heat stress by 2.9 °C of surface temperature in an average city. In truth, however, the variation in cooling capacity was great (global CV in cooling capacity as large as ~50%), such that few cities were average. This variation is strongly geographically structured. Cities closer to the equator - tropical and subtropical cities - tend to have relatively weak cooling capacities (Fig.  2a, b ). As Global South countries are predominantly located at low latitudes, this pattern leads to a situation in which Global South cities, which tend to be hotter and relatively lower-income, have, on average, approximately two-thirds the cooling capacity of the Global North cities (2.5 ± 1.0 vs. 3.6 ± 1.7°C, Wilcoxon test, p  = 2.7e-12; Fig.  2c ). The cities that most need to rely on green infrastructure are, at present, those that are least able to do so.

a , e , i , m , q Los Angeles, US. b , f , j , n , r Paris, France. c , g , k , o , s Shanghai, China. d , h , l , p , t Cairo, Egypt. Local cooling efficiency is calculated for different local climate zone types to account for within-city heterogeneity. In densely populated parts of cities, local cooling capacity tends to be lower due to reduced green space area, whereas local cooling benefit (local cooling capacity multiplied by a weight term of local population density relative to city mean) tends to be higher as more urban residents can receive cooling amelioration.

a Global distribution of cooling capacity for the 468 major urbanized areas. b Latitudinal pattern of cooling capacity. c Cooling capacity difference between the Global North and South cities. The cooling capacity offered by urban green infrastructure evinces a latitudinal pattern wherein lower-latitude cities have weaker cooling capacity ( b , cubic-spline fitting of cooling capacity with 95% confidence interval is shown), representing a significant inequality between Global North and South countries: city-level cooling capacity for Global North cities are about 1.5-fold higher than in Global South cities ( c ). Data are presented as box plots, where median values (center black lines), 25th percentiles (box lower bounds), 75th percentiles (box upper bounds), whiskers extending to 1.5-fold of the interquartile range (IQR), and outliers are shown. The tails of the cooling capacity distributions are truncated at zero as all cities have positive values of cooling capacity. Notice that no cities in the Global South have a cooling capacity greater than 5.5 °C ( c ). This is because no cities in the Global South have proportional green space areas as great as those seen in the Global North (see also Fig.  4b ). A similar pattern is found for cooling benefit (Supplementary Fig.  3 ). The two-sided non-parametric Wilcoxon test was used for statistical comparisons.

When we account for the locations of urban green infrastructure relative to humans within cities, the cooling benefit of urban green infrastructure realized by an average urban resident generally becomes slightly lower than suggested by cooling capacity (see Methods; Supplementary Fig.  3 ). Urban residents tend to be densest in the parts of cities with less green infrastructure. As a result, the average urban resident experiences less cooling amelioration than expected. However, this heterogeneity has only a minor effect on global-scale inequality. As a result, the geographic trends in cooling capacity and cooling benefit are similar: mean cooling benefit for an average urban resident also presents a 1.5-fold gap between Global South and North cities (2.2 ± 0.9 vs. 3.4 ± 1.7 °C, Wilcoxon test, p  = 3.2e-13; Supplementary Fig.  3c ). Urban green infrastructure is a public good that has the potential to help even the most marginalized populations stay cool; unfortunately, this public benefit is least available in the Global South. When walking outdoors, the average person in an average Global South city receives only two-thirds the cooling amelioration from urban green infrastructure experienced by a person in an average Global North city. The high cooling amelioration capacity and benefit of the Global North cities is heavily influenced by North America (specifically, Canada and the US), which have both the highest cooling efficiency and the largest area of green infrastructure, followed by Europe (Supplementary Fig.  4 ).

One way to illustrate the global inequality of cooling capacity or benefit is to separately look at the cities that are most and least effective in ameliorating outdoor heat stress. Our results showed that ~85% of the 50 most effective cities (with highest cooling capacity or cooling benefit) are located in the Global North, while ~80% of the 50 least effective are Global South cities (Fig.  3 , Supplementary Fig.  5 ). This is true without taking into account the differences in the background temperatures and climate warming of these cities, which will exacerbate the effects on human health; cities in the Global South are likely to be closer to the limits of human thermal comfort and even, increasingly, the limits of the temperatures and humidities (wet-bulb temperatures) at which humans can safely work or even walk, such that the ineffectiveness of green spaces in those cities in cooling will lead to greater negative effects on human health 48 , work 14 , and gross domestic product (GDP) 49 . In addition, Global South cities commonly have higher population densities (Fig.  3 , Supplementary Fig.  5 ) and are projected to have faster population growth 50 . This situation will plausibly intensify the urban heat island effect because of the need of those populations for housing (and hence tensions between the need for buildings and the need for green spaces). It will also increase the number of people exposed to extreme urban heat island effects. Therefore, it is critical to increase cooling benefit via expanding urban green spaces, so that more people can receive the cooling mitigation from a given new neighboring green space if they live closer to each other. Doing so will require policies that incentivize urban green spaces as well as architectural innovations that make innovations such as plant-covered buildings easier and cheaper to implement.

The axes on the right are an order of magnitude greater than those on the left, such that the cooling capacity of Charlotte in the United States is about 37-fold greater than that of Mogadishu (Somalia) and 29-fold greater than that of Sana’a (Yemen). The cities presenting lowest cooling capacities are most associated with Global South cities at higher population densities.

Of course, cities differ even within the Global North or within the Global South. For example, some Global South cities have high green space areas (or relatively high cooling efficiency in combination with moderate green space areas) and hence high cooling capacity. These cities, such as Pune (India), will be important to study in more detail, to shed light on the mechanistic details of their cooling abilities as well as the sociopolitical and other factors that facilitated their high green area coverage and cooling capabilities (Supplementary Figs.  6 , 7 ).

We conducted our primary analyses using a spatial grain of 100-m grid cells and Landsat NDVI data for quantifying spectral greenness. Our results, however, were robust at the coarser spatial grain of 1 km. We find a slightly larger global cooling inequality (~2-fold gap between Global South and North cities) at the 1-km grain using MODIS data (see Methods and Supplementary Fig.  17 ). MODIS data have been frequently used for quantifying urban heat island effects and cooling mitigation 44 , 45 , 51 . Our results reinforce its robustness for comparing urban thermal environments between cities across broad scales.

Influencing factors

The global inequality of cooling amelioration could have a number of proximate causes. To understand their relative influence, we first separately examined the effects of quality (cooling efficiency) and quantity (NDVI as a proxy indicator of urban green space area) of urban green infrastructure. The simplest null model is one in which cooling capacity (at the city scale) and cooling benefit (at the human scale) are driven primarily by the proportional area in a city dedicated to green spaces. Indeed, we found that both cooling capacity and cooling benefit were strongly correlated with urban green space area (Fig.  4 , Supplementary Fig.  8 ). This finding is useful with regards to practical interventions. In general, cities that invest in saving or restoring more green spaces will receive more cooling benefits from those green spaces. By contrast, differences among cities in cooling efficiency played a more minor role in determining the cooling capacity and benefit of cities (Fig.  4 , Supplementary Fig.  8 ).

a Relationship between cooling efficiency and cooling capacity. b Relationship between green space area (measured by mean Landsat NDVI in the hottest month of 2018) and cooling capacity. Note that the highest level of urban green space area in the Global South cities is much lower than that in the Global North (dashed line in b ). Gray bands indicate 95% confidence intervals. Two-sided t-tests were conducted. c A piecewise structural equation model based on assumed direct and indirect (through influencing cooling efficiency and urban green space area) effects of essential natural and socioeconomic factors on cooling capacity. Mean annual temperature and precipitation, and topographic variation (elevation range) are selected to represent basic background natural conditions; GDP per capita is selected to represent basic socioeconomic conditions. The spatial extent of built-up areas is included to correct for city size. A bi-directional relationship (correlation) is fitted between mean annual temperature and precipitation. Red and blue solid arrows indicate significantly negative and positive coefficients with p  ≤ 0.05, respectively. Gray dashed arrows indicate p  > 0.05. The arrow width illustrates the effect size. Similar relationships are found for cooling benefits realized by an average urban resident (see Supplementary Fig.  8 ).

A further question is what shapes the quality and quantity of urban green infrastructure (which in turn are driving cooling capacity)? Many inter-correlated factors are possibly operating at multiple scales, making it difficult to disentangle their effects, especially since experiment-based causal inference is usually not feasible for large-scale urban systems. From a macroscopic perspective, we test the simple hypothesis that the background natural and socioeconomic conditions of cities jointly affect their cooling capacity and benefit in both direct and indirect ways. To this end, we constructed a minimal structural equation model including only the most essential variables reflecting background climate (mean annual temperature and precipitation), topographic variation (elevation range), as well as gross domestic product (GDP) per capita and city area (see Methods; Fig.  4c ).

We found that the quantity of green spaces in a city (again, in proportion to its size) was positively correlated with GDP per capita and city area; wealthier cities have more green spaces. It is well known that wealth and green spaces are positively correlated within cities (the luxury effect) 40 , 46 ; our analysis shows that a similar luxury effect occurs among them at a global scale. In addition, larger cities often have proportionally more green spaces, an effect that may be due to the tendency for large cities (particularly in the US and Canada) to have lower population densities. Cities that were hotter and had more topographic variation tended to have fewer green spaces and those that were more humid tended to have more green spaces. Given that temperature and humidity are highly correlated with the geography of the Global South and Global North, it is difficult to know whether these effects are due to the direct effects of temperature and precipitation, for example, on the growth rate of vegetation and hence the transition of abandoned lots into green spaces, or are associated with historical, cultural and political differences that via various mechanisms correlate to climate. Our structural equation model explained only a small fraction of variation among cities in their cooling efficiency, which is to say the quality of their green space. Cooling efficiency was modestly influenced by background temperature and precipitation—the warmer a city, the greater the cooling efficiency in that city; conversely, the more humid a city the less the cooling efficiency of that city.

Our analyses suggested that the lower cooling adaptation capabilities of Global South cities can be explained by their lower quantity of green infrastructure and, to a much lesser extent, their weaker cooling efficiency (quality; Supplementary Fig.  2 ). These patterns appear to be in part structured by GDP, but are also associated with climatic conditions 39 , and other factors. A key question, unresolved by our work, is whether the climatic correlates of the size of green spaces in cities are due to the effects of climate per se or if they, instead, reflect correlates between contemporary climate and the social, cultural, and political histories of cities in the Global South 52 . Since urban planning has much inertia, especially in big cities, those choices might be correlated with climate because of the climatic correlates of political histories. It is also possible that these dynamics relate, in part, to the ways in which climate influences vegetation structure. However, this seems less likely given that under non-urban conditions vegetation cover (and hence cooling capacity) is normally positively correlated with mean annual temperature across the globe, opposite to our observed negative relationships for urban systems (Supplementary Fig.  9g ). Still, it is possible that increased temperatures in cities due to the urban heat island effects may lead to temperature-vegetation cover-cooling capacity relationships that differ from those in natural environments 53 , 54 . Indeed, a recent study found that climate warming will put urban forests at risk, and the risk is disproportionately higher in the Global South 55 .

Our model serves as a starting point for unraveling the mechanisms underlying global cooling inequality. We cannot rule out the possibility that other unconsidered factors correlated with the studied variables play important roles. We invite systematic studies incorporating detailed sociocultural and ecological variables to address this question across scales.

Potential of enhancing cooling and reducing inequality

Can we reduce the inequality in cooling capacity and benefits that we have discovered among the world’s largest cities? Nuanced assessments of the potential to improve cooling mitigation require comprehensive considerations of socioeconomic, cultural, and technological aspects of urban management and policy. It is likely that cities differ greatly in their capacity to implement cooling through green infrastructure, whether as a function of culture, governance, policy or some mix thereof. However, any practical attempts to achieve greater cooling will occur in the context of the realities of climate and existing land use. To understand these realities, we modeled the maximum additional cooling capacity that is possible in cities, given existing constraints. We assume that this capacity depends on the quality (cooling efficiency) and quantity of urban green infrastructure. Our approach provides a straightforward metric of the cooling that could be achieved if all parts of a city’s green infrastructure were to be enhanced systematically.

The positive outlook is that our analyses suggest a considerable potential of improving cooling capacity by optimizing urban green infrastructure. An obvious way is through increases in urban green infrastructure quantity. We employ an approach in which we consider each local climate zone 56 to have a maximum NDVI and cooling efficiency (see Methods). For a given local climate zone, the city with the largest NDVI values or cooling efficiency sets the regional upper bounds for urban green infrastructure quantities or quality that can be achieved. Notably, these maxima are below the maxima for forests or other non-urban spaces for the simple reason that, as currently imagined, cities must contain gray (non-green) spaces in the form of roads and buildings. In this context, we conduct a thought experiment. What if we could systematically increase NDVI of all grid cells in each city, per local climate zone type, to a level corresponding to the median NDVI of grid cells in that upper bound city while keeping cooling efficiency unchanged (see Methods). If we were able to achieve this goal, the cooling capacity of cities would increase by ~2.4 °C worldwide. The increase would be even greater, ~3.8°C, if the 90th percentile (within the reference maximum city) was reached (Fig.  5a ). The potential for cooling benefit to the average urban resident is similar to that of cooling capacity (Supplementary Fig.  10a ). There is also potential to reduce urban temperatures if we can enhance cooling efficiency. However, the benefits of increases in cooling efficiency are modest (~1.5 °C increases at the 90th percentile of regional upper bounds) when holding urban green infrastructure quantity constant. In theory, if we could maximize both quantity and cooling efficiency of urban green infrastructure (to 90th percentiles of their regional upper bounds respectively), we would yield increases in cooling capacity and benefit up to ~10 °C, much higher than enhancing green space area or cooling efficiency alone (Fig.  5a , Supplementary Fig.  10a ). Notably, such co-maximization of green space area and cooling efficiency would substantially reduce global inequality to Gini <0.1 (Fig.  5b , Supplementary Fig.  10b ). Our analyses thus provide an important suggestion that enhancing both green space quantity and quality can yield a synergistic effect leading to much larger gains than any single aspect alone.

a The potential of enhancing cooling capacity via either enhancing urban green infrastructure quality (i.e., cooling efficiency) while holding quantity (i.e., green space area) fixed (yellow), or enhancing quantity while holding quality fixed (blue) is much lower than that of enhancing both quantity and quality (green). The x-axis indicates the targets of enhancing urban green infrastructure quantity and/or quality relative to the 50–90th percentiles of NDVI or cooling efficiency, see Methods). The dashed horizontal lines indicate the median cooling capacity of current cities. Data are presented as median values with the colored bands corresponding to 25–75th percentiles. b The potential of reducing cooling capacity inequality is also higher when enhancing both urban green infrastructure quantity and quality. The Gini index weighted by population density is used to measure inequality. Similar results were found for cooling benefit (Supplementary Fig.  10 ).

Different estimates of cooling capacity potential may be reached based on varying estimates and assumptions regarding the maximum possible quantity and quality of urban green infrastructure. There is no single, simple way to make these estimates, especially considering the huge between-city differences in society, culture, and structure across the globe. Our example case (above) begins from the upper bound city’s median NDVI, taking into account different local climate zone types and background climate regions (regional upper bounds). This is based on the assumption that for cities within the same climate regions, their average green space quantity may serve as an attainable target. Still, urban planning is often made at the level of individual cities, often only implemented to a limited extent and made with limited consideration of cities in other regions and countries. A potentially more realistic reference may be taken from the existing green infrastructure (again, per local climate zone type) within each particular city itself (see Methods): if a city’s sparsely vegetated areas was systematically elevated to the levels of 50–90th percentiles of NDVI within their corresponding local climate zones within the city, cooling capacity would still increase, but only by 0.5–1.5 °C and with only slightly reduced inequalities among cities (Supplementary Fig.  11 ). This highlights that ambitious policies, inspired by the greener cities worldwide, are necessary to realize the large cooling potential in urban green infrastructure.

In summary, our results demonstrate clear inequality in the extent to which urban green infrastructure cools cities and their denizens between the Global North and South. Much attention has been paid to the global inequality of indoor heat adaptation arising from the inequality of resources (e.g., less affordable air conditioning and more frequent power shortages in the Global South) 36 , 57 , 58 , 59 . Our results suggest that the inequality in outdoor adaptation is particularly concerning, especially as urban populations in the Global South are growing rapidly and are likely to face the most severe future temperature extremes 60 .

Previous studies have been focusing on characterizing urban heat island effects, urban vegetation patterns, resident exposure, and cooling effects in particular cities 26 , 28 , 34 , 61 , regions 22 , 25 , 62 , or continents 32 , 44 , 63 . Recent studies start looking at global patterns with respect to cooling efficiency or green space exposure 35 , 45 , 64 , 65 . Our approach is one drawn from the fields of large-scale ecology and macroecology. This approach is complementary to and, indeed, can, in the future, be combined with (1) mechanism driven biophysical models 66 , 67 to predict the influence of the composition and climate of green spaces on their cooling efficiency, (2) social theory aimed at understanding the factors that govern the amount of green space in cities as well as the disparity among cities 68 , (3) economic models of the effects of policy changes on the amount of greenspace and even (4) artist-driven projects that seek to understand the ways in which we might reimagine future cities 69 . Our simple explanatory model is, ultimately, one lens on a complex, global phenomenon.

Our results convey some positive outlook in that there is considerable potential to strengthen the cooling capability of cities and to reduce inequalities in cooling capacities at the same time. Realizing this nature-based solution, however, will be challenging. First, enhancing urban green infrastructure requires massive investments, which are more difficult to achieve in Global South cities. Second, it also requires smart planning strategies and advanced urban design and greening technologies 37 , 70 , 71 , 72 . Spatial planning of urban green spaces needs to consider not only the cooling amelioration effect, but also their multifunctional aspects that involve multiple ecosystem services, mental health benefits, accessibility, and security 73 . In theory, a city can maximize its cooling while also maximizing density through the combination of high-density living, ground-level green spaces, and vertical and rooftop gardens (or even forests). In practice, the current cities with the most green spaces tend to be lower-density cities 74 (Supplementary Fig.  12 ). Still, innovation and implementation of new technologies that allow green spaces and high-density living to be combined have the potential to reduce or disconnect the negative relationship between green space area and population density 71 , 75 . However, this development has yet to be realized. Another dimension of green spaces that deserves more attention is the geography of green spaces relative to where people are concentrated within cities. A critical question is how best should we distribute green spaces within cities to maximize cooling efficiency 76 and minimize within-city cooling inequality towards social equity 77 ? Last but not least, it is crucial to design and manage urban green spaces to be as resilient as possible to future climate stress 78 . For many cities, green infrastructure is likely to remain the primary means people will have to rely on to mitigate the escalating urban outdoor heat stress in the coming decades 79 .

We used the world population data from the World’s Cities in 2018 Data Booklet 80 to select 502 major cities with population over 1 million people (see Supplementary Data  1 for the complete list of the studied cities). Cities are divided into the Global North and Global South based on the Human Development Index (HDI) from the Human Development Report 2019 81 . For each selected city, we used the 2018 Global Artificial Impervious Area (GAIA) data at 30 m resolution 82 to determine its geographic extent. The derived urban boundary polygons thus encompass a majority of the built-up areas and urban residents. In using this approach, rather than urban administrative boundaries, we can focus on the relatively densely populated areas where cooling mitigation is most needed, and exclude areas dominated by (semi) natural landscapes that may bias the subsequent quantifications of the cooling effect. Our analyses on the cooling effect were conducted at the 100 m spatial resolution using Landsat data and WorldPop Global Project Population Data of 2018 83 . In order to test for the robustness of the results to coarser spatial scales, we also repeated the analyses at 1 km resolution using MODIS data, which have been extensively used for quantifying urban heat island effects and cooling mitigation 44 , 45 , 51 . We discarded the five cities with sizes <30 km 2 as they were too small for us to estimate their cooling efficiency based on linear regression (see section below for details). We combined closely located cities that form contiguous urban areas or urban agglomerations, if their urban boundary polygons from GAIA merged (e.g., Phoenix and Mesa in the United States were combined). Our approach yielded 468 polygons, each representing a major urbanized area that were the basis for all subsequent analyses. Because large water bodies can exert substantial and confounding cooling effects, we excluded permanent water bodies including lakes, reservoirs, rivers, and oceans using the Copernicus Global Land Service (CGLS) Land Cover data for 2018 at 10 m resolution 84 .

Quantifying the cooling effect

As a first step, we calculated cooling efficiency for each studied city within the GAIA-derived urban boundary. Cooling efficiency quantifies the extent to which a given area of green spaces in a city can reduce temperatures. It is a measure of the effectiveness (quality) of urban green spaces in terms of heat amelioration. Cooling efficiency is typically measured by calculating the slope of the relationship between remotely-sensed land surface temperature (LST) and vegetation cover through ordinary least square regression 42 , 44 , 45 . It is known that cooling efficiency varies between cities. Influencing factors might include background climate 29 , species composition 30 , 85 , landscape configuration 28 , topography 86 , proximity to large water bodies 33 , 87 , urban morphology 88 , and city management practices 31 . However, the mechanism underlying the global pattern of cooling efficiency remains unclear.

We used Landsat satellite data provided by the United States Geological Survey (USGS) to calculate the cooling efficiency of each studied city. We used the cloud-free Landsat 8 Level 2 LST and NDVI data. For each city we calculated the mean LST in each month of 2018 to identify the hottest month, and then derived the hottest month LST; we used the cloud-free Landsat 8 data to calculate the mean NDVI for the hottest month correspondingly.

We quantified cooling efficiency for different local climate zones 56 separately for each city, to account for within-city variability of thermal environments. To this end, we used the Copernicus Global Land Service data (CGLS) 84 and Global Human Settlement Layers (GHSL) Built-up height data 89 of 2018 at the 100 m resolution to identify five types of local climate zones: non-tree vegetation (shrubs, herbaceous vegetation, and cultivated vegetation according to the CGLS classification system), low-rise buildings (built up and bare according to the CGLS classification system, with building heights ≤10 m according to the GHSL data), medium-high-rise buildings (built up and bare areas with building heights >10 m), open tree cover (open forest with tree cover 15–70% according to the CGLS system), and closed tree cover (closed forest with tree cover >70%).

For each local climate zone type in each city, we constructed a regression model with NDVI as the predictor variable and LST as the response variable (using the ordinary least square method). We took into account the potential confounding factors including topographic elevation (derived from MERIT DEM dataset 90 ), building height (derived from the GHSL dataset 89 ), and distance to water bodies (derived from the GSHHG dataset 91 ), the model thus became: LST ~ NDVI + topography + building height + distance to water. Cooling efficiency was calculated as the absolute value of the regression coefficient of NDVI, after correcting for those confounding factors. To account for the multi-collinearity issue, we conducted variable selection based on the variance inflation factor (VIF) to achieve VIF < 5. Before the analysis, we discarded low-quality Landsat pixels, and filtered out the pixels with NDVI < 0 (normally less than 1% in a single city). Cooling efficiency is known to be influenced by within-city heterogeneity 92 , 93 , and, as a result, might sometimes better fit non-linear relationships at local scales 65 , 76 . However, our central aim is to assess global cooling inequality based on generalized relationships that fit the majority of global cities. Previous studies have shown that linear relationships can do this job 42 , 44 , 45 , therefore, here we used linear models to assess cooling efficiency.

As a second step, we calculated the cooling capacity of each city. Cooling capacity is a positive function of the magnitude of cooling efficiency and the proportional area of green spaces in a city and is calculated based on NDVI and the derived cooling efficiency (Eq.  1 , Supplementary Fig.  13 ):

where CC lcz and CE lcz are the cooling capacity and cooling efficiency for a given local climate zone type in a city, respectively; NDVI i is the mean NDVI for 100-m grid cell i ; NDVI min is the minimum NDVI across the city; and n is the total number of grid cells within the local climate zone. Local cooling capacity for each grid cell i (Fig.  1 , Supplementary Fig.  7 ) can be derived in this way as well (Supplementary Fig.  13 ). For a particular city, cooling capacity may be dependent on the spatial configuration of its land use/cover 28 , 94 , but here we condensed cooling capacity to city average (Eq.  2 ), thus did not take into account these local-scale factors.

where CC is the average cooling capacity of a city; n lcz is the number of grid cells of the local climate zone; m is the total number of grid cells within the whole city.

As a third step, we calculated the cooling benefit realized by an average urban resident (cooling benefit in short) in each city. Cooling benefit depends not only on the cooling capacity of a city, but also on where people live within a city relative to greener or grayer areas of the city. For example, cooling benefits in a city might be low even if the cooling capacity is high if the green parts and the dense-population parts of a city are inversely correlated. Here, we are calculating these averages while aware that in any particular city the exposure of a particular person will depend on the distribution of green spaces in a city, and the occupation, movement trajectories of a person, etc. On the scale of a city, we calculated cooling benefit following a previous study 35 , that is, simply adding a weight term of population size per 100-m grid cell into cooling capacity in Eq. ( 1 ):

Where CB lcz is the cooling benefit of a given local climate zone type in a specific city, pop i is the number of people within grid cell i , \(\overline{{pop}}\) is the mean population of the city.

Where CB is the average cooling benefit of a city. The population data were obtained from the 100-m resolution WorldPop Global Project Population Data of 2018 83 . Local cooling benefit for a given grid cell i can be calculated in a similar way, i.e., local cooling capacity multiplied by a weight term of local population density relative to mean population density. Local cooling benefits were mapped for example cities for the purpose of illustrating the effect of population spatial distribution (Fig.  1 , Supplementary Fig.  7 ), but their patterns were not examined here.

Based on the aforementioned three key variables quantified at 100 m grid cells, we conducted multivariate analyses to examine if and to what extent cooling efficiency and cooling benefit are shaped by essential natural and socioeconomic factors, including background climate (mean annual temperature from ECMWF ERA5 dataset 95 and precipitation from TerraClimate dataset 96 ), topography (elevation range 90 ), and GDP per capita 97 , with city size (geographic extent) corrected for. We did not include humidity because it is strongly correlated with temperature and precipitation, causing serious multi-collinearity problems. We used piecewise structural equation modeling to test the direct effects of these factors and indirect effects via influencing cooling efficiency and vegetation cover (Fig.  4c , Supplementary Fig.  8c ). To account for the potential influence of spatial autocorrelation, we used spatially autoregressive models (SAR) to test for the robustness of the observed effects of natural and socioeconomic factors on cooling capacity and benefit (Supplementary Fig.  14 ).

Testing for robustness

We conducted the following additional analyses to test for robustness. We obtained consistent results from these robustness analyses.

(1) We looked at the mean hottest-month LST and NDVI within 3 years (2017-2019) to check the consistency between the results based on relatively short (1 year) vs. long (3-year average) time periods (Supplementary Fig.  15 ).

(2) We carried out the approach at a coarser spatial scale of 1 km, using MODIS-derived NDVI and LST, as well as the population data 83 in the hottest month of 2018. In line with our finer-scale analysis of Landsat data, we selected the hottest month and excluded low-quality grids affected by cloud cover and water bodies 98 (water cover > 20% in 1 × 1 km 2 grid cells) of MODIS LST, and calculated the mean NDVI for the hottest month. We ultimately obtained 441 cities (or urban agglomerations) for analysis. At the 1 km resolution, some local climate zone types would yield insufficient samples for constructing cooling efficiency models. Therefore, instead of identifying local climate zone explicitly, we took an indirect approach to account for local climate confounding factors, that is, we constructed a multiple regression model for a whole city incorporating the hottest-month local temperature 95 , precipitation 96 , and humidity (based on NASA FLDAS dataset 99 ), albedo (derived from the MODIS MCD43A3 product 100 ), aerosol loading (derived from the MODIS MCD19A2 product 101 ), wind speed (based on TerraClimate dataset 96 ), topography elevation 90 , distance to water 91 , urban morphology (building height 102 ), and human activity intensity (VIIRS nighttime light data as a proxy indicator 103 ). We used the absolute value of the linear regression coefficient of NDVI as the cooling efficiency of the whole city (model: LST ~ NDVI + temperature + precipitation + humidity + distance to water + topography + building height + albedo + aerosol + wind speed + nighttime light), and calculated cooling capacity and cooling benefit based on the same method. Variable selection was conducted using the criterion of VIF < 5.

Our results indicated that MODIS-based cooling capacity and cooling benefit are significantly correlated with the Landsat-based counterparts (Supplementary Fig.  16 ); importantly, the gap between the Global South and North cities is around two-fold, close to the result from the Landsat-based result (Supplementary Fig.  17 ).

(3) For the calculation of cooling benefit, we considered different spatial scales of human accessibility to green spaces: assuming the population in each 100 × 100 m 2 grid cell could access to green spaces within neighborhoods of certain extents, we calculated cooling benefit by replacing NDVI i in Eq. ( 3 ) with mean NDVI within the 300 × 300 m 2 and 500 × 500 m 2 extents centered at the focal grid cell (Supplementary Fig.  18 ).

(4) Considering cities may vary in minimum NDVI, we assessed if this variation could affect resulting cooling capacity patterns. To this end, we calculated the cooling capacity for each studied city using NDVI = 0 as the reference (i.e., using NDVI = 0 instead of minimum NDVI in Supplementary Fig.  13b ), and correlated it with that using minimum NDVI as the reference (Supplementary Fig.  19 ).

Quantifying between-city inequality

Inequalities in access to the benefits of green spaces in cities exist within cities, as is increasingly well-documented 104 . Here, we focus instead on the inequalities among cities. We used the Gini coefficient to measure the inequality in cooling capacity and cooling benefit between all studied cities across the globe as well as between Global North or South cities. We calculated Gini using the population-density weighted method (Fig.  5b ), as well as the unweighted and population-size weighted methods (Supplementary Fig.  20 ).

Estimating the potential for more effective and equal cooling amelioration

We estimated the potential of enhancing cooling amelioration based on the assumptions that urban green space quality (cooling efficiency) and quantity (NDVI) can be increased to different levels, and that relative spatial distributions of green spaces and population can be idealized (so that their spatial matches can maximize cooling benefit). We assumed that macro-climate conditions act as the constraints of vegetation cover and cooling efficiency. We calculated the 50th, 60th, 70th, 80th, and 90th percentiles of NDVI within each type of local climate zone of each city. For a given local climate zone type, we obtained the city with the highest NDVI per percentile value as the regional upper bounds of urban green infrastructure quantity. The regional upper bounds of cooling efficiency are derived in a similar way. For each local climate zone in a city, we generated a potential NDVI distribution where all grid cells reach the regional upper bound values for the 50th, 60th, 70th, 80th, or 90th percentile of urban green space quantity or quality, respectively. NDVI values below these percentiles were increased, whereas those above these percentiles remained unchanged. The potential estimates are essentially dependent on the references, i.e., the optimal cooling efficiency and NDVI that a given city can reach. However, such references are obviously difficult to determine, because complex natural and socioeconomic conditions could play important roles in determining those cooling optima, and the dominant factors are unknown at a global scale. We employed the simplifying assumption that background climate could act as an essential constraint according to our results. We therefore used the Köppen climate classification system 105 to determine the reference separately in each climate region (tropical, arid, temperate, and continental climate regions were involved for all studied cities).

We calculated potential cooling capacity and cooling benefit based on these potential NDVI maps (Fixed cooling efficiency in Fig.  5 ). We then calculated the potentials if cooling efficiency of each city can be enhanced to 50–90th percentile across all urban local climate zones within the corresponding biogeographic region (Fixed green space area in Fig.  5 ). We also calculated the potentials if both NDVI and cooling efficiency were enhanced (Enhancing both in Fig.  5) to a certain corresponding level (i.e., i th percentile NDVI +  i th percentile cooling efficiency). We examined if there are additional effects of idealizing relative spatial distributions of urban green spaces and humans on cooling benefits. To this end, the pixel values of NDVI or population amount remained unchanged, but their one-to-one correspondences were based on their ranking: the largest population corresponds to the highest NDVI, and so forth. Under each scenario, we calculated cooling capacity and cooling benefit for each city, and the between-city inequality was measured by the Gini coefficient.

We used the Google Earth Engine to process the spatial data. The statistical analyses were conducted using R v4.3.3 106 , with car v3.1-2 107 , piecewiseSEM v2.1.2 108 , and ineq v0.2-13 109 packages. The global maps of cooling were created using the ArcGIS v10.3 software.

Reporting summary

Further information on research design is available in the  Nature Portfolio Reporting Summary linked to this article.

Data availability

City population statistics data is collected from the Population Division of the Department of Economic and Social Affairs of the United Nations ( https://www.un.org/development/desa/pd/content/worlds-cities-2018-data-booklet ). Global North-South division is based on Human Development Report 2019 which from United Nations Development Programme ( https://hdr.undp.org/content/human-development-report-2019 ). Global urban boundaries from GAIA data are available from Star Cloud Data Service Platform ( https://data-starcloud.pcl.ac.cn/resource/14 ) . Global water data is derived from 2018 Copernicus Global Land Service (CGLS 100-m) data ( https://developers.google.com/earth-engine/datasets/catalog/COPERNICUS_Landcover_100m_Proba-V-C3_Global ), European Space Agency (ESA) WorldCover 10 m 2020 product ( https://developers.google.com/earth-engine/datasets/catalog/ESA_WorldCover_v100 ), and GSHHG (A Global Self-consistent, Hierarchical, High-resolution Geography Database) at https://www.soest.hawaii.edu/pwessel/gshhg/ . Landsat 8 LST and NDVI data with 30 m resolution are available at  https://developers.google.com/earth-engine/datasets/catalog/LANDSAT_LC08_C02_T1_L2 . Land surface temperature (LST) data with 1 km from MODIS Aqua product (MYD11A1) is available at https://developers.google.com/earth-engine/datasets/catalog/MODIS_061_MYD11A1 . NDVI (1 km) dataset from MYD13A2 is available at https://developers.google.com/earth-engine/datasets/catalog/MODIS_061_MYD13A2 . Population data (100 m) is derived from WorldPop ( https://developers.google.com/earth-engine/datasets/catalog/WorldPop_GP_100m_pop ). Local climate zones are also based on 2018 CGLS data ( https://developers.google.com/earth-engine/datasets/catalog/COPERNICUS_Landcover_100m_Proba-V-C3_Global ), and built-up height data is available from Global Human Settlement Layers (GHSL, 100 m) ( https://developers.google.com/earth-engine/datasets/catalog/JRC_GHSL_P2023A_GHS_BUILT_H ). Temperature data is calculated from ERA5-Land Monthly Aggregated dataset ( https://developers.google.com/earth-engine/datasets/catalog/ECMWF_ERA5_LAND_MONTHLY_AGGR ). Precipitation and wind data are calculated from TerraClimate (Monthly Climate and Climatic Water Balance for Global Terrestrial Surfaces, University of Idaho) ( https://developers.google.com/earth-engine/datasets/catalog/IDAHO_EPSCOR_TERRACLIMATE ). Humidity data is calculated from Famine Early Warning Systems Network (FEWS NET) Land Data Assimilation System ( https://developers.google.com/earth-engine/datasets/catalog/NASA_FLDAS_NOAH01_C_GL_M_V001 ). Topography data from MERIT DEM (Multi-Error-Removed Improved-Terrain DEM) product is available at https://developers.google.com/earth-engine/datasets/catalog/MERIT_DEM_v1_0_3 . GDP from Gross Domestic Product and Human Development Index dataset is available at https://doi.org/10.5061/dryad.dk1j0 . VIIRS nighttime light data is available at https://developers.google.com/earth-engine/datasets/catalog/NOAA_VIIRS_DNB_MONTHLY_V1_VCMSLCFG . City building volume data from Global 3D Building Structure (1 km) is available at https://doi.org/10.34894/4QAGYL . Albedo data is derived from the MODIS MCD43A3 product ( https://developers.google.com/earth-engine/datasets/catalog/MODIS_061_MCD43A3 ), and aerosol data is derived from the MODIS MCD19A2 product ( https://developers.google.com/earth-engine/datasets/catalog/MODIS_061_MCD19A2_GRANULES ). All data used for generating the results are publicly available at https://doi.org/10.6084/m9.figshare.26340592.v1 .

Code availability

The codes used for data collection and analyses are publicly available at https://doi.org/10.6084/m9.figshare.26340592.v1 .

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Acknowledgements

We thank all the data providers. We thank Marten Scheffer for valuable discussion. C.X. is supported by the National Natural Science Foundation of China (Grant No. 32061143014). J.-C.S. was supported by Center for Ecological Dynamics in a Novel Biosphere (ECONOVO), funded by Danish National Research Foundation (grant DNRF173), and his VILLUM Investigator project “Biodiversity Dynamics in a Changing World”, funded by VILLUM FONDEN (grant 16549). W.Z. was supported by the National Science Foundation of China through Grant No. 42225104. T.M.L. and J.F.A. are supported by the Open Society Foundations (OR2021-82956). W.J.R. is supported by the funding received from Roger Worthington.

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Y.L., S.N.T., R.R.D., and C.X. designed the study. Y.L. collected the data, generated the code, performed the analyses, and produced the figures with inputs from J.-C.S., W.Z., K.Z., J.F.A., T.M.L., W.J.R., Z.Y., S.N.T., R.R.D. and C.X. Y.L., S.N.T., R.R.D. and C.X. wrote the first draft with inputs from J.-C.S., W.Z., K.Z., J.F.A., T.M.L., W.J.R., and Z.Y. All coauthors interpreted the results and revised the manuscript.

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Li, Y., Svenning, JC., Zhou, W. et al. Green spaces provide substantial but unequal urban cooling globally. Nat Commun 15 , 7108 (2024). https://doi.org/10.1038/s41467-024-51355-0

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DOI : https://doi.org/10.1038/s41467-024-51355-0

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