Persuasive Essay

Definition of persuasive essay, why persuasion, difference between a persuasive essay and an argumentative essay, examples of persuasive essay in literature, example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story , but they must be persuaded not to glorify the killers by presenting their images on TV.”

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Function of a Persuasive Essay

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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

By Allison Bressmer

How to write a persuasive essay

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

What is a persuasive essay?

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

What should every essay include?

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

  • “In my essay I will show why extinct animals should (not) be regenerated.”
  • “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

  • What arguments support your thesis?
  • What is the best order for your arguments?
  • What evidence do you have?
  • Will you address the opposing argument to your own?
  • How can you conclude convincingly?

The body of a persuasive essay

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

The conclusion of a persuasive essay

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

  • Choose an issue you truly care about
  • Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Debatable and non-debatable concepts

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Ethos, pathos and logos

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

How to make your essay credible

  • You show you’ve done your research: you understand the issue, both sides
  • You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

How to use logic in essays

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

How to use emotion in essays

  • You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
  • You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

ProWritingAid's Realtime Report

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

  • How is that advertisement working to convince you to buy a product?
  • How is a political candidate arguing for you to vote for them?
  • How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
  • How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

persuasive essay means

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,284,516 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

persuasive essay means

How to Lay the Groundwork

Step 1 Read the prompt carefully.

  • Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
  • On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
  • If you aren’t sure about what you’re supposed to write, ask your instructor.

Step 2 Give yourself time.

  • Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

Step 3 Examine the rhetorical situation.

  • Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
  • To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
  • To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
  • To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
  • To examine the policy, ask: Should someone take action? Who should do something and what should they do?

Step 4 Consider your audience.

  • For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

Step 5 Pick a topic that appeals to you.

  • It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
  • For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
  • Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

Step 11 Brainstorm your evidence.

  • A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
  • Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

Step 12 Research, if necessary.

  • For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
  • If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

Step 1 Outline your essay.

  • An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
  • Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
  • Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

Step 2 Come up with your hook.

  • For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
  • You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

Step 3 Write an introduction....

  • Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
  • Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

Step 4 Structure your body paragraphs.

  • Start with a clear topic sentence that introduces the main point of your paragraph.
  • Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
  • "The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
  • "Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
  • Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

Step 5 Use the last sentence of each body paragraph to transition to the next paragraph.

  • End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
  • Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

Step 6 Add a rebuttal or counterargument.

  • Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
  • You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

Step 7 Write your conclusion at the very end of your essay.

  • How could this argument be applied to a broader context?
  • Why does this argument or opinion mean something to me?
  • What further questions has my argument raised?
  • What action could readers take after reading my essay?

How to Write Persuasively

Step 1 Understand the conventions of a persuasive essay.

  • Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
  • You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
  • Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
  • Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

Step 2 Use a variety of persuasion techniques to hook your readers.

  • For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
  • Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
  • Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
  • Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

Step 3 Be authoritative and firm.

  • Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
  • Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
  • Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

Step 4 Challenge your readers.

  • Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
  • Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
  • Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

Step 5 Acknowledge, and refute, arguments against you.

  • Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
  • Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

Step 1 Give yourself a day or two without looking at the essay.

  • Does the essay state its position clearly?
  • Is this position supported throughout with evidence and examples?
  • Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
  • Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
  • Are the paragraphs in an order that flows logically and builds an argument step-by-step?
  • Does the conclusion convey the importance of the position and urge the reader to do/think something?

Step 3 Revise where necessary.

  • You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

Step 4 Proofread carefully.

  • You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
  • Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

Christopher Taylor, PhD

You Might Also Like

Write an Essay

  • ↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
  • ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
  • ↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
  • ↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
  • ↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
  • ↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
  • ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
  • ↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
  • ↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
  • ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
  • ↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
  • ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

Christopher Taylor, PhD

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

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What is a Persuasive Essay? Full Persuasive Essay Guide

persuasive essay means

In a world where effective communication is crucial, mastering persuasive writing is essential. It transcends simply expressing opinions by enabling you to influence others and clearly articulate your message. Say goodbye to difficulties in making your point; join us as we explore how to craft persuasive essays that are both informative and genuinely compelling in our guide!

Persuasive Essay Definition

This type of essay persuades the reader to agree with your viewpoint by presenting convincing arguments, research, and ideas. You rely on logic and reason to demonstrate why your perspective is more valid than others. You must present clear arguments supported by compelling facts. Several key elements should be included in these essays:

  • A clear thesis statement or main idea that guides your essay's focus.
  • An opening paragraph that introduces your thesis statement and sets the stage for your argument.
  • Body paragraphs that use specific research evidence to support your points.
  • Smooth transitions between paragraphs that connect ideas clearly and engagingly.
  • Addressing counterarguments to acknowledge and refute opposing viewpoints.
  • A conclusion that reinforces your central idea without repeating it word for word.

Elements of a Persuasive Essay

Persuasive essays rely on three key elements called modes of persuasion . These were introduced by Aristotle, a famous philosopher, to help make arguments strong and convincing.

First, there's logos , which means using evidence and logical reasoning to support your points. It's crucial to clearly state your main argument and back it up with solid evidence. Remember, what counts as convincing evidence can vary depending on who you're trying to persuade.

Next up is pathos , which involves appealing to people's emotions. Sharing personal stories can be really effective here because they help readers connect emotionally with your argument. Plus, personal anecdotes can give your essay a unique voice.

Lastly, there's ethos , which is all about building trust and credibility with your audience. The way you write your essay—whether it's serious, funny, or sincere—can affect how readers see you. Using reliable sources and showing empathy can also help establish your credibility. And when you're making claims, it's important to consider what your readers already believe and try to address any doubts they might have.

Feeling overwhelmed by all this info? Just say - ' write my paper ,' and our expert writers will jump in to assist you right away!

persuasive methods

How to Write a Persuasive Essay in 7 Steps

Writing a persuasive essay usually follows a structured format: introduction, body, conclusion . Unlike argument essays, which involve discussing and attacking alternate views, persuasive essays aim to convince the reader of your argument's validity. They're a bit more gentle and understanding in tone. To craft a solid persuasive essay, follow the 7 steps in this section. And while you're at it, don't forget to explore our guide on how to write an argumentative essay , too. These two types of assignments are the most common in school and college.

How to Write a Persuasive Essay in 7 Steps

Step 1: Topic Selection and Research

Choosing a good topic is where you start when writing a persuasive essay. Think about things that really interest you and make you feel strongly. But it's not just about what you like; you also need to think about what matters to your readers. Do some digging to learn more about your topic. Look into different parts of it by checking out reliable sources like books, websites, and academic articles.

While you're doing your research, keep an eye out for different opinions and new ideas about your topic. This helps you get ready for arguments against your point of view. It's also important to see if there's enough evidence out there to back up what you believe. Having lots of evidence makes it easier to make a strong case.

For more help on picking a topic, check out our persuasive essay topics .

Step 2: Develop a Strong Thesis Statement

A well-developed thesis statement should be specific, concise, and debatable. Avoid saying things that are too vague or broad, as they won't give your essay a clear direction. Instead, try to come up with a thesis that clearly says what you believe and encourages people to think about it critically.

Make sure your thesis statement is backed up by the evidence you found in your research. Use facts, numbers, or opinions from experts to support what you're saying and make your argument stronger.

Also, think about how your thesis statement fits into your whole persuasive essay. It should not only outline your main argument but also give a hint about why it's important.

Step 3: Create an Outline

An academic persuasive essay outline typically follows the 'classical' structure, which is based on techniques used by ancient Roman rhetoricians. Here are the basic elements your outline should include:

Section Details
Introduction 1. Engaging opener
2. Providing context and necessary background information
3. Stating the writer's main argument or claim
4. Offering a preview of what will be discussed in the essay
Body Paragraphs 1. Introducing and providing evidence for each reason sequentially
2. Demonstrating how each reason aligns with values or beliefs held by the audience
Counterargument 1. Recognizing and addressing opposing viewpoints
2. Explaining why these opposing viewpoints are flawed or less persuasive
Conclusion 1. Bringing the essay to a close
2. Summarizing the main points or arguments presented
3. Leaving a lasting impression on the reader
4. Encouraging action or connecting the topic to broader societal issues

Step 4: Write the Introduction

When writing a persuasive essay introduction, it should not only give background information but also frame it as a problem or issue, known as the exigence. Presenting a clearly defined problem and proposing the thesis as a solution makes for a compelling introduction, as readers naturally want to see problems solved.

Here's a breakdown of an effective persuasive essay introduction:

  • Hook : Begin with a brief anecdote that highlights an emerging issue, capturing the reader's attention.
  • Context : Provide background information related to the topic.
  • Problem : Connect the anecdote with the emerging issue, presenting it as a problem in need of addressing.
  • Debate : Mention briefly the existing debate surrounding how to respond to the problem.
  • Claim : Conclude the introduction by hinting at how you intend to address the problem, presented in a conversational tone as part of an ongoing dialogue.

Step 5: Delve into Body Paragraphs

The core of a persuasive essay lies in presenting a claim supported by reasoning and evidence. This means that much of the essay's body is dedicated to providing supporting reasons backed by evidence. A common approach taught in schools and colleges is the PEAS formula:

  • Point : Start by explaining your reason clearly. For example, 'Another reason why we need to recycle is because...'
  • Evidence : After explaining your reason, give proof that supports it. You can mention facts or share what experts say. You might say, ' I saw in a study that.. .' or ' Scientists have found that.. .'
  • Analysis : Explain how your proof supports your reason. You can say, ' This means that.. .' or ' This shows us that... '
  • Summary/So what? : Finish by quickly summarizing everything you said before. Then, explain why it's important or what it means for your argument.

Step 6: Address Counterarguments

When you're dealing with counterarguments, pick the response strategy that matches your argument.

support essay argument

  • If you agree with some points from the counterargument, acknowledge them and explain why they're not important for your topic. 
  • If the counterargument uses different evidence, say why it's not trustworthy. 
  • If the counterargument looks at evidence in a different way, explain why their understanding is wrong. 
  • If the counterargument weakens your point with evidence, explain why it doesn't actually disprove your argument.

Use phrases like these to introduce counterarguments:

  • Some researchers say...
  • Critics argue that...
  • Others might think...
  • There's a different view that...

And transition like this from counterargument to response:

  • While some of that makes sense, I still believe...
  • Even if that's true, it doesn't change the fact that...
  • Those points are interesting, but they don't affect my argument because...
  • I see where you're coming from, but I can't agree because...

Step 7: Conclude with a Call to Action or a Memorable Closing Statement

A good persuasive conclusion should do two things:

  • Summarize the main points of your essay. If it's a longer essay, using phrases like 'I have argued that' can help, but for shorter essays, it might not be needed since the reader will remember the main ideas.
  • Address the ' So what? ' or ' Now what? ' challenge. Imagine your reader asking, 'Okay, I'm convinced by your essay, but why are these ideas important? What should I do with them? Do you expect things to change?' Depending on whether your essay aims to change how people think or act, offer brief action points or insights into the implications of your ideas.

Consider ending with an anecdote, fact, or quote that highlights the significance of your argument.

Also, take a look at our guide on how to write a synthesis essay . It's a common type of assignment you'll encounter in school and college.

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Persuasive Essay Examples

Here are great examples of persuasive essays to inspire you. If you like the writing style of our authors, you can buy essay paper from them, who will ensure a high-quality document specifically tailored to your needs!

5 Tips for Writing a Persuasive Essay

Here are some additional tips to enhance your essay from our persuasive essay writing service :

  • Start with a Captivating Hook : Grab your reader's attention from the beginning with an engaging hook. Instead of using common approaches like surprising facts or quotes, try incorporating a unique angle or a suspenseful story related to your topic.
  • Build Your Credibility : It's crucial to establish your credibility to persuade your audience to trust your argument. In addition to presenting well-researched facts and statistics, share personal experiences or insights to demonstrate your expertise. Citing lesser-known experts or studies can also provide a fresh perspective and show a thorough exploration of the topic.
  • Clearly State Your Thesis: Craft a clear and concise thesis statement that effectively addresses the nuances of your argument. Take time to consider the wording of your thesis and how it aligns with your essay's direction. Provide a brief overview of the main points you'll cover to give readers a clear roadmap.
  • Use Persuasive Language : Choose words and phrases that evoke emotion and urgency, compelling the reader to take action. Experiment with rhetorical devices like parallelism or repetition to add depth to your argument. Maintain a tone that balances assertiveness with respect.
  • Appeal to Emotions and Logic : While emotional appeals can be powerful, support them with solid logic and evidence. Supplement personal anecdotes with relevant data, expert opinions, or logical reasoning for a well-rounded perspective. Anticipate and address potential counterarguments to demonstrate thorough consideration of the issue.

To bring it all together, you now understand the power of persuasion - it teaches you how to express your ideas clearly and convincingly. This means you can speak up for what you believe in, making society more active and informed. These skills are super useful not just in school but also in jobs and everyday life. And, if you want to make things easier, you can always check out our essay service . We'll save you time and give you some extra help with your writing!

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What are the 7 Tips for Persuasive Essays?

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Daniel Parker

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

persuasive essay means

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

  • Rewrote the whole article except the samples which are good and new, and FAQs section
  • Added new writing steps
  • Researched new information overall

1. Gladd, J. (2020, August 18). Tips for Writing Academic Persuasive Essays . Pressbooks. https://idaho.pressbooks.pub/write/chapter/structure-of-academic-persuasive-essays/

How to Write a Music Essay: Topics and Examples

persuasive essay means

Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

  • Interesting : The topic should appeal both to you and to your intended readers.
  • Researchable : A body of knowledge should already exist on the topic.
  • Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
  • Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

  • Who is affected by this problem and how?
  • Have previous efforts or polices been made to address this problem? – What are they?
  • Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

  • Are there advantages and/or disadvantages of technology within primary and secondary education?
  • Which types of technology are considered the best in terms of quality and endurance?
  • What types of technology and/or programs do students like using and why?
  • Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

  • 1. Introduction: Tell them what you will tell them.
  • a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
  • b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
  • c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
  • 2. Body: Tell them.
  • a. Defend the claim with logical reasons and practical examples based on research.
  • b. Anticipate objections to the claim and refute or accommodate them with research.
  • c. Consider alternate positions or solutions using examples from research.
  • d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
  • 3. Conclusion: Tell them what you told them.
  • a. Recap the main points to reinforce the importance of the issue.
  • b. Restate the thesis in new wording to reinforce your position.
  • c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

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Persuasive Essay: Definition, Examples, Topics & Tips for Writing a Persuasive Essay

Writing a persuasive essay might seem like a daunting task, but it doesn’t need to be. In this article, we are going to be looking at how to write a great persuasive essay as well as taking a look at some ideas for topics. We will also take a look at a couple of examples as a way to get your creative juices flowing.

How To Write A Persuasive Essay

What is a persuasive essay.

Before we begin looking at how to write this type of essay, it is important that we understand what a persuasive essay is. Below is a short description of the persuasive essay.

A persuasive essay is one which is used to convince the audience of a particular viewpoint or opinion on a specific topic.

Tips For Writing A Persuasive Essay

Now that we are familiar with the type of essay we will be writing, let’s take a look at some great ideas for how to create the best piece of writing possible.

  • The most important point when it comes to writing a good persuasive essay is to choose your stance. For example, if you are writing about the topic of ‘should the death penalty be legal in every country?’ You are going to want to choose your point of view carefully and be sure that you can deliver a convincing take on this. In most cases, it is a good idea to write on a topic that you are passionate about because this will show in your writing. The main point here is to bring your reader around to your way of thinking and without a good position, this will not be achieved.
  • Before you begin writing, you should put in a good amount of research time in order to find statistics and data that can back up your argument. In the example of the death penalty, you might find facts about lower crime rates in countries which use this method. By having solid facts in your essay, the reader will be more easily brought around to your way of thinking.
  • You should also consider the audience that you are writing for and how they are likely to respond to the essay. Consider whether the reader will be currently opposed to your argument or whether they just need some gentle swaying, this will help you to write more persuasive points.

Outlining The Persuasive Essay

Before you actually put pen to paper, it is vital that you create an essay outline , and this is very important when writing a persuasive essay. You need to be sure that you have included all the relevant points and that the essay is structured and ordered in the correct fashion. Let’s take a look at what you should include in your persuasive essay outline.

Introduction

  • Use a hook to grab the attention of the reader. This could be a joke, some interesting data or a personal experience.
  • Detail the subject which will be discussed.
  • Present your thesis statement to provide the reader with your take on the subject.

Body 1st, 2nd, 3rd, etc Paragraphs

  • The body of the essay is traditionally made up of three paragraphs but you are free to write more or less depending on the information you wish to present.
  • Each paragraph should contain one point of your argument, ordered in level of importance, starting with the most important.
  • You should include data as a way of backing up any claims you back and also as a way of further convincing the reader of your argument.

Opposing Paragraph

  • Use this paragraph to air the point of view of the opposition.
  • You can provide data and statistics here too.
  • You should then give reasons as to why this argument is not correct and refute any claims that have been made, with reasons.
  • Summarise all the points that have been made throughout the piece of writing.
  • Restate the thesis statement

Topics For A Persuasive Essay

When it comes to choosing a topic for your persuasive essay, the options are truly limitless. We are now going to take a look at some examples of topics you might wish to write on.

  • Females should always train female athletes.
  • Is chess a game or a sport?
  • The music of today is not composed as well as music 50 years ago.
  • Sad music encourages teenagers to suffer mental health problems.
  • Hunting is wrong/right.
  • Animal testing is right/wrong.
  • A dog should always be put down if it bites a human.
  • Physical education is not necessary for school children.
  • Modern kids are too reliant on technology.
  • Human beings are the greatest contributors to global warming .
  • The weekend should be made longer.
  • Parents should only be allowed a limited number of children.

Examples Of Persuasive Essays

We are now going to take a look at two examples of persuasive essays which have been well written and are easily able to convince the audience of the argument that is being discussed. You can use these as inspiration when it comes to writing your own persuasive essay.

Our Unhealthy Obsession With Sickness Written By Frank Furedi

The government today will do two things to which I object. First of all, they will encourage introspection, they will tell you that unless man examines his testicles, or keeps a check on his cholesterol levels then he is not a responsible citizen. He is letting himself down, his wife, his children, everyone. We’re encouraged to worry about health and as a consequence of this public health initiative’s are becoming a threat to the health of the public, or so it seems.

Second of all, the government promotes a value of seeking health. With us always expected to be seeking health for a variety of conditions. The main effect this brings, I believe, is that it makes us feel more ill than we actually are.

The Real Skinny Written By Belinda Luscomb

What do we say as people? Should we rise up and state ‘I absolutely refuse to purchase any item of clothing until I know that the one promoting it weights more than she was when she was a nipper?’ At the very least, should we say ‘Where should I send the money for some chicken nuggets?’ Well, maybe not this much. For the most part, our response will range from ‘I’m wondering whether that will look good on me.’ to ‘I’m not sure who the skinny cow is, but I already detest her.’

There are many important points to consider when writing a persuasive essay but the tips we have included here will guide you along your way. In essence, your persuasive essay should be able to convince the reader of your point of view and back this up with real data and facts.

Persuasive Essay Infographic

Persuasive Essay

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How to Write a Persuasive Essay in 6 Steps

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A persuasive essay is defined by two purposes: to convince the audience to agree with the speaker’s position on a debatable issue and to inspire listeners to take action. In order to succeed, the speaker must forge a relationship with the audience, while appealing to their intellect and emotions. Let’s look at six steps to writing an excellent persuasive essay.

1. Choose a debatable issue about which you have strong feelings and a definite position.

A debatable issue is one that generates conflicting opinions and points of view; it also may generate strong personal or professional feelings as to how it should be addressed. A persuasive essay is likely to be more effective if you invest your time and effort in writing about an issue that is important to you, perhaps one that you relate to personally.      

2. Research all sides of the issue and take notes.

Once you have chosen an issue for your essay, research conflicting views about it. Take notes over information that supports your position on the issue: facts, examples, statistics, anecdotes, and quotations from experts and/or reliable studies. Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue. 

3. Draft a thesis statement for your essay.

Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support in the essay. Write a thesis that clearly states your position on the issue.

4. Create a working outline.

A working outline is not detailed. Referring to your notes, create a 3-part working outline that lists 2 of the strongest arguments in favor of your position and the strongest argument against it. 

5. Draft the introduction, main body, and conclusion of your essay.

In drafting your essay, keep in mind the objectives to achieve in each part. Also, incorporate rhetorical devices, imagery, and figurative language throughout the text.

Introduction: To arouse the interest of the audience, use one or more of these methods. 

  • Begin with an anecdote that relates to the subject of the essay; it can be an anecdote from your personal experience or one you have heard or read from another source.
  • Begin with historical or factual information of interest regarding the subject.
  • Begin with a quotation that relates to the subject. Quotations from history, literature, or contemporary figures can all be effective; identify the source of the quotation.

Develop the introduction by identifying the general subject of your essay and the specific issue at hand; acknowledge that the issue generates disagreement, as views regarding it often conflict. 

Conclude the introduction with your thesis, stating your position on the issue clearly and concisely.  

Main Body: Refer to your working outline while writing the main body of your essay. Draft a main body paragraph to address each of the three parts of the outline. Since the working outline includes two arguments supporting your position and one opposing it, the main body may consist of three paragraphs; however, if more than one paragraph is required to thoroughly address a part of your outline, by all means, write it. Refer to your research notes and the list of rhetorical devices while developing each paragraph. 

Conclusion: The final paragraph should indicate to listeners that your essay is reaching an end.  

  • Restate the issue and your position regarding it. 
  • Briefly sum up your two arguments in favor of your position.
  • Explain what will happen if your position is not adopted and why the resulting consequences are important to the audience.
  • Point out actions that should be taken in addressing the issue to avoid serious consequences.

The final sentence of the conclusion should leave listeners with something to think about. A powerful, thought-provoking quotation, a vivid image, or a final rhetorical question—asked and answered—will provide a sense of closure, while emphasizing the validity of your essay.  

6. Review the structure and content of the essay, and revise the text to make it more effective and convincing. 

After reviewing and revising the text of your essay, you should be able to answer “yes” to these questions:

Is there a paragraph of introduction?

  • Have you engaged the interest of the audience in some way?
  • Have you established your own voice in the essay and created a bond between you and your listeners?
  • Have you identified the topic and the specific issue of your essay?
  • Does the paragraph end with a thesis statement that clearly states your position on the issue?

Does the main body consist of at least 3 paragraphs? 

  • In the first main body paragraph, have you stated the strongest argument against your position on the issue? Have you refuted the argument with various types of specific evidence?
  • In the second main body paragraph, have you presented your first argument in favor of your position? Have you supported your argument with various types of specific evidence?
  • In the third main body paragraph, have you presented a stronger argument in favor of your position,  the best argument you can present? Have you supported it with various types of specific evidence?
  • Throughout the main body paragraphs, have you included appeals to ethos, pathos, and logos?

Is there a paragraph of conclusion?

  • Have you restated the issue and your position on it?
  • Have you summed up your two arguments in favor of your position?
  • Have you explained what will happen if your position is not adopted and why the resulting consequences are important to the audience?
  • Have you pointed out actions that should be taken in addressing the issue to avoid serious consequences?
  • Does the conclusion give listeners a sense of closure and leave them with something to think about?

Does the text of your essay employ numerous rhetorical devices?

As you read your essay aloud, have you provided transition words and phrases to move smoothly from one part of a paragraph to another and from one paragraph to the next?

Do you think your essay is persuasive and will hold the attention of the audience? (If not, why not? What would make it more persuasive and engaging?)

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How to Write a Persuasive Essay

The entire point of a persuasive essay is to persuade or convince the reader to agree with your perspective on the topic. In this type of essay, you’re not limited to facts. It’s completely acceptable to include your opinions and back them up with facts, where necessary.

Guide Overview

  • Be assertive
  • Use words that evoke emotion
  • Make it personal
  • Topic selection hints

Tricks for Writing a Persuasive Essay

In this type of writing, you’ll find it is particularly helpful to focus on the emotional side of things. Make your reader feel what you feel and bring them into your way of thinking. There are a few ways to do that.

Be Assertive

A persuasive essay doesn’t have to be gentle in how it presents your opinion. You really want people to agree with you, so focus on making that happen, even if it means pushing the envelope a little. You’ll tend to get higher grades for this, because the essay is more likely to convince the reader to agree. Consider using an Persuasive Essay Template to understand the key elements of the essay.

Use Words that Evoke Emotion

It’s easier to get people to see things your way when they feel an emotional connection. As you describe your topic, make sure to incorporate words that cause people to feel an emotion. For example, instead of saying, “children are taken from their parents” you might say, “children are torn from the loving arms of their parents, kicking and screaming.” Dramatic? Yes, but it gets the point across and helps your reader experience the

Make it Personal

By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone “many people are affected by this” and telling them “you are affected by this every day” will have very different results.

While each of these tips can help improve your essay, there’s no rule that you have to actually persuade for your own point of view. If you feel the essay would be more interesting if you take the opposite stance, why not write it that way? This will require more research and thinking, but you could end up with a very unique essay that will catch the teacher’s eye.

Topic Selection Hints

A persuasive essay requires a topic that has multiple points of view. In most cases, topics like the moon being made of rock would be difficult to argue, since this is a solid fact. This means you’ll need to choose something that has more than one reasonable opinion related to it.

A good topic for a persuasive essay would be something that you could persuade for or against.

Some examples include:

  • Should children be required to use booster seats until age 12?
  • Should schools allow the sale of sugary desserts and candy?
  • Should marijuana use be legal?
  • Should high school students be confined to school grounds during school hours?
  • Should GMO food be labeled by law?
  • Should police be required to undergo sensitivity training?
  • Should the United States withdraw troops from overseas?

Some topics are more controversial than others, but any of these could be argued from either point of view . . . some even allow for multiple points of view.

As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you’ll end up with a paper that will receive high grades.

Finally, if you’re ever facing writer’s block for your college paper, consider WriteWell’s template gallery to help you get started.

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What Is a Persuasive Essay?

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A persuasive essay explains a specific topic and attempts to persuade the audience that your point of view is the most informed, logical and valid perspective on the topic. This genre is also known as the argumentative essay.

While an expository essay written for an exam or a standardized test may have a persuasive element, most persuasive or argumentative essays are written out of class and require extensive research. The research may include several kinds of sources:

  • Articles from high-quality non-scholarly magazines or journals (for example, The Atlantic, Harpers, Scientific American, etc.)
  • Scholarly or non-scholarly books
  • Scholarly or technical journal articles
  • Government agency websites
  • Statistical analysis
  • Interviews with experts

Persuasive essays use such research both to educate the audience about the topic and to supply evidence supporting the writer’s opinions.

The main goal of an argumentative paper is to persuade your audience that your view is among the most compelling opinions on the topic. You should attempt to persuade even those who start out strongly disagreeing with you. To do that, you need to show that you’re very well-informed about your topic.

What Are the Elements of a Persuasive Essay?

A persuasive essay does have certain baseline requirements that are standard in nearly every essay type:

  • A clear thesis or controlling idea that establishes and sustains your focus.
  • An opening paragraph that introduces the thesis.
  • Body paragraphs that use specific research evidence to illustrate your informative or argumentative points.
  • Smooth transitions that connect the ideas of adjoining paragraphs in specific, interesting ways.
  • Use of counterarguments to summarize and refute opposing positions.
  • A conclusion that emphasizes your central idea without being repetitive.

How Do You Write a Persuasive Essay?

One common formula for the persuasive paper is the 5-Paragraph Essay. If you don’t have much experience with essay writing, this is a good method to start with, since it’s basic and straightforward. The 5-Paragraph Essay incorporates the elements listed above in the following basic structure:

  • Introductory paragraph with a clear, concise thesis.
  • Three body paragraphs that offer evidence and analysis connecting that evidence to the thesis.
  • A concluding paragraph that sums up the paper by reevaluating the thesis in light of the evidence discussed in the essay’s body.

While the 5-paragraph structure gives you a helpful formula to work with, it’s only one among many valid options, and its suitability will depend on other factors like the length and complexity of your essay. If you’re writing a paper that’s more than 3 or 4 pages long, it should be more than 5 paragraphs. In most cases, the structure of a longer essay will be similar to that of the 5-paragraph essay, with an introduction, a conclusion and body paragraphs performing the same basic functions—only the number of body paragraphs will increase. The length of the paragraphs may also increase slightly in proportion to the length of the essay.

Composing a Persuasive Essay: A Process Guide

Preliminary Steps

  • Begin by reading the assignment carefully to make sure you understand it. Then find a topic that fits the assignment. It’s important that you narrow your topic so that it’s directly relevant to the assignment. But make sure your topic is not so narrow that it lacks significance. It’s best if you find a topic that you’re really interested in—this will make the work more enjoyable for you and will probably lead to higher quality research and writing.
  • Before starting your research, make a list of facts—everything you already know about your topic. This list may be long or short depending on your level of knowledge.
  • Make another list, this time of your ideas and opinions on the topic. Begin with the strongest opinions and list them in descending order according to your level of conviction.
  • Ask yourself why you hold these opinions. It’s important to clarify your own views on the topic so you don’t get too overwhelmed by expert opinions when you begin your research. But you should also be open to changing these opinions if facts and logic warrant such change.
  • Try to come up with an original, debatable perspective on your topic and write a tentative thesis statement that reflects your view concisely. Being original in this case doesn’t mean you have to come up with some earth-shattering revelation about human nature—it just means you should stay away from general, bland, or obvious ideas that most people would readily agree with.
  • Familiarize yourself with the resources of your school’s library—the physical books and periodicals and the online databases. Describe your project ideas to a librarian and ask for recommendations on where to look for the resources you need.
  • The main purpose of your research is to for you to become very well-informed about your topic. Immerse yourself in all the relevant factual data AND acquaint yourself with the most prominent, compelling opinions on the central issues.
  • Look for sources that include unusual aspects of your topic, or unconventional perspectives on it—these may provide interesting, surprising angles from which to approach your argument.
  • Read your sources critically and ask yourself what informs the various perspectives on your topic. Which sources seem best informed? Which use the most compelling logic? Which are guided more by ideology or assumptions than by credible evidence?
  • Take notes on your sources as you read them. Summarize the parts of each source that are relevant to your thesis. In addition to the summary, write down your thoughts on the facts and opinions laid out in these sources. Critique the sources you disagree with. This note-taking will help you to process the research material and develop your perspective on the topic.

Composing and Revising

  • Once you’ve compiled some research, revisit your tentative thesis statement and revise it according to what you’ve learned—see if you can make it more specific or original. Think of the thesis as your opening statement in a debate with people whose views oppose yours.
  • Sift your research notes and sources for examples you can use to discuss conflicting opinions on your topic and to illustrate your own views. Each example should have some clear connection to your central idea.
  • Your essay should devote one body paragraph to each of your major ideas and examples. So begin an outline by writing a topic sentence about each major example for each of your body paragraphs. Since the topic sentence will be part of each paragraph transition, it should make a clear, logical connection between your thesis and the evidence that paragraph will discuss.
  • Complete your outline by thinking of an interesting, meaningful way to end the essay. Remember that the conclusion should sum up your central points without merely repeating what you’ve said earlier. You might suggest the larger implications of what the essay has discussed and analyzed. One way to do this is to offer a concise review of what you’ve covered combined with a reasonable forecast or recommendations for the future.
  • You might want to experiment with writing the body paragraphs before you write your introduction. The details of analysis in the body of the paper often help you to determine more precisely how to word your thesis and the sentences that surround it.
  • Define  your key terms or ideas.
  • Describe  and  analyze  specific examples of your topic.
  • Summarize  and  evaluate  contrasting opinions on your topic.
  • Compare  and  contrast  your examples and their relation to your thesis.
  • Connect  your examples explicitly to your central idea and to each other.
  • Use plenty of quotations and paraphrase of your sources to support your analysis and argument. Integrate the quotes into your own sentences so the discussion reads more smoothly.
  • Make sure you cite ALL information that comes from your sources, whether quotations or paraphrase. Use the citation format required by the class or the assignment—MLA, APA, etc. The Writers’ Toolkit citation tools will make the process easy for you by automating the format.
  • Polish your essay through revision to make it artful, original, and interesting. Avoid clichéd language or the most obvious examples. You want your reader to learn something new and compelling, whether it’s an unusual fact or a novel perspective on your topic.

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Persuasive Essay Outline – Examples, Templates & Structure

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Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.

What Is a Persuasive Essay?

persuasive essay means

Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.

Why Write a Persuasive Essay?

Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.

Argumentative vs. Persuasive Essay

An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.

A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.

Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”

But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?

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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.

How Many Paragraphs in a Persuasive Essay?

A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.

Introduction of a Persuasive Essay Example

Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.

Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.

We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.

A Persuasive Essay Structure

As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:

  • An Introduction: You need a good hook to grab the reader’s attention, a thesis statement presenting the main argument, and a roadmap of the essay, so they know what to expect.
  • The Body Paragraphs: 2-3 paragraphs should suffice to provide strong evidence, examples, and any reasoning to support the thesis statement. Each paragraph should focus on a single main idea. 
  • The Counterargument: This section acknowledges and refutes the opposing viewpoint, strengthening your argument but still without being as forward as an argumentative essay.
  • A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought.

In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.

Tips for Persuasive Writing

persuasive essay means

  • Choose a strong, clear thesis statement that presents your argument well.
  • Know your audience and tailor your language and arguments to them. You’ll need a different approach if you’re speaking to a group of teenagers versus a team of adults.
  • Use credible and reliable sources to support your argument so no one can second guess your point.
  • Expect that people will have counterarguments and prepare a few talking points to address them.
  • Use strong pieces of evidence and back them up with facts, statistics, examples, and personal anecdotes. Putting a personal touch on it helps ground the essay and lets people know you’re serious about the topic.
  • Use an emotional appeal to engage the reader and make a personal connection to your argument. Basically, tug at their heartstrings and play into their guilt.
  • Use clear and concise wordage. Try and avoid confusing technical jargon that might confuse people, and maintain a consistent tone throughout the essay.
  • Make sure you’re confident and use an assertive tone but avoid being overly aggressive or confrontational. That will just spark a fight.
  • Finish up with a powerful call to action or a final thought that leaves a lasting impact on the reader or listener.
  • Use the same font throughout your essay, even for headings and titles. Go with easy-to-read fonts like Calibri, Times New Roman, or Garamond.
  • Proofread and edit your essay for clarity, grammar, and style. I cannot stress this one enough. If you’re not confident, use programs like Grammarly to help spot typos and inconsistencies.

Persuasive Essay Topic Ideas

If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.

  • Importance of recycling and reducing waste in today’s climate.
  • The need for stricter gun control laws all over the world.
  • A paper on abortion rights in today’s age.
  • Benefits of alternative energy sources over fossil fuels and how we can be using them.
  • How social media has negative impacts on mental health in kids.
  • Key benefits of a vegetarian or vegan diet and how it can help the planet.
  • The value of a college education.
  • Rise of plastic pollution on the environment and sea life and how it is affecting us.
  • Why physical exercise and leading an active lifestyle are important.
  • The dangers of texting while driving.
  • How our public schools need better funding.
  • Benefits of a diverse and inclusive workplace both online and in-person.

Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.

Example of a Persuasive Essay

Introduction.

In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.

Body Paragraph 1: Convenience

Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.

Body Paragraph 2: Customization

Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.

Body Paragraph 3: Affordability

Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.

Body Paragraph 4: Environmentally Friendly

626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.

In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.

Now Write Your Persuasive Essay!

I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.

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How to Write a Persuasive Essay

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Helpful tips for writing a successful persuasive essay

Last updated: May 19, 2016

A persuasive essay uses reason to demonstrate that certain ideas are more valid than others in academic writing . The purpose of such an essay is to encourage readers to accept a particular viewpoint or act in a particular way. A persuasive essay must be based on sound logic and must contain factual evidence to support the argument.

How to write a persuasive essay

Take a stance. What do you think about the issue? What side will you take? Be aware of any prejudices you might have that could color your argument. What resolution will you suggest?

Know your audience. Determine if your audience will agree with your position and why they may not. You must be able to understand both sides of the issue in order to successfully argue your point of view.

Thoroughly research your topic. The point of a persuasive essay is to provide detailed and compelling evidence—you should be able to disprove the opposing argument. It will likely be necessary to undertake library-based research in order to accomplish this.

Think about the structure of your essay. Determine what evidence you will include and the order in which you will present it. Remember, it must be logical.

Support your argument . Use hard facts . You can gather these from your research, observations, or personal experiences. But be careful! In order to avoid plagiarism , you must cite your sources. You should always use verifiable statistics. It is important to be able to back up your argument with data. In order to further strengthen the argument in your persuasive essay, try using one or two direct quotes from experts on the topic. Finally, provide meaningful examples to enhance and clearly illustrate your argument.

How to organize your persuasive essay

A male student points to a persuasive essay on his laptop; he is trying to persuade a female student to see his argument.

The introduction. The introduction in your persuasive essay should grab the readers' attention and provide background information about your subject. It should end with a clear statement of your thesis.

The body. The body should consist of all the arguments that support your thesis. Each paragraph should focus on one particular point. Next, include one or two paragraphs to succinctly explain and refute the most compelling opposing argument.

The conclusion. The conclusion should restate the main argument and supporting points. After all, the point of a persuasive essay is to convert your readers to your point of view.

Take a breather

Take a day or two off. Let your essay sit and your mind rest. Then, read your persuasive essay with fresh eyes. Ask yourself if your essay is logical and convincing. Will your readers be persuaded by your argument? Did you provide enough evidence in the way of facts, statistics, quotes, and examples?

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persuasive essay means

Persuasive Essay

Definition of persuasive essay.

The term “persuasive” is an adjective derived from verb “persuade,” which means “to convince somebody.” A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand – either in its favor, or against it – to prove to readers whether it is beneficial or harmful for them.

Why Persuasion ?

The question arises why persuasion if the people are already aware of everything. Its answer is that each person’s ability of seeing and understanding things depend on his vision. He believes only what he sees or is told about. If another side of the coin is shown, the people do not believe so easily. That is why they are presented with arguments supported with evidences, statistics and facts. Persuasion is done for these reasons:

  • A Better World : To ask the people that if they accept your argument , it will be good for them to take action and make the world a better place.
  • A Worse World : It means that if readers do not do what they are asked to do, the world will become a worse place.
  • Call to Action : It means to persuade or tempt readers to do what the writer wants them to do.

Difference Between a Persuasive Essay and an Argumentative Essay

A persuasive essay is intended to persuade readers to do certain things, or not to do certain things. It is the sole aim of the writer to coax or tempt readers, and force them to do certain things or take actions. However, an argumentative essay intends to make readers see both sides of the coin. It is up to them to select any of the two. In other words, an argumentative essay presents both arguments; both for and against a thing, and leaves the readers to decide. On the other hand, a persuasive essay intends to make readers do certain things. Therefore, it presents arguments only about one aspect of the issue.

Examples of Persuasive Essay in Literature

Example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

This is an excerpt from a persuasive essay of Frank Furedi. It encourages people to think about how the government is helping public health. Both the arguments of persuasion start with “First” in the first line and with “Secondly” in the second last line.

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story, but they must be persuaded not to glorify the killers by presenting their images on TV.”

This is an excerpt from Grossman’s essay . He is clearly convincing the public about the violent television programs and their impacts on the kids. See how strong his arguments are in favor of his topic.

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Just check the strength of the argument of Belinda Luscombe about purchasing things. The beauty of her writing is that she has made her readers think by asking rhetorical questions and answering them.

Function of a Persuasive Essay

The major function of a persuasive essay is to convince readers that, if they take a certain action, the world will be a better place for them. It could be otherwise or it could be a call to an action. The arguments given are either in the favor of the topic or against it. It cannot combine both at once. That is why readers feel it easy to be convinced.

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What is a Persuasive Essay?

A persuasive essay is a type of writing that attempts to convince the reader or opponent that your argument or position is valid. The main aim of a persuasive essay is to convince readers to consider your point of view. Remember that you are trying to persuade someone who may not necessarily agree with you.

Persuasive essays are similar to argumentative essays in that they both use evidence and reasoning to argue a point; however, persuasive essays differ from argumentative essays in that they are more emotional and often make use of personal experiences and anecdotes to make their point.

Characteristics of Persuasive Essays

Let’s take a look at five main characteristics of persuasive essays in academic writing that you should know before getting started:

  • Bias control: We all have our own biases, so it is essential to try and keep these in check when writing a persuasive essay. This also means acknowledging the existence of different perspectives. You should reveal your own opinion (bias) to the reader, but ensure that it doesn’t hinder your clean and sound argumentation development.
  • Facts and opinions: In a good persuasive essay, it is important to use both facts and opinions to support your position. Facts provide the foundation for your argument, while opinions offer support. Just make sure that the opinions you use are based on credible sources.
  • Reasoning and logic: Using logical reasoning is the best way to persuade someone. This means that your arguments must be based on sound evidence and presented in a clear and concise manner.
  • Emotional appeal: Although it is important to use logic and reasoning, it is also effective to appeal to the reader’s emotions. This can be done by using language that evokes certain emotions or by telling a story that the reader can relate to.
  • Opposing views: For effective persuasive essay writing, it is important to consider and acknowledge the opposing argument. This shows that you are open-minded and willing to engage in a discussion. It also allows you to refute the opposing view, which strengthens your own argument.

If you want to read about essays in general, you can read our guide: Essay Definition and Characteristics

Persuasive Essay Structure

The structure of a persuasive essay is important because it determines how you will present your argument. A good structure will also ensure that the reader follows your argument easily.

Here is a basic essay structure that you can follow:

Introduction: This first paragraph of a persuasive essay should be used to grab the audience’s attention and give them an overview of the issue. It should also state your position on the issue, usually included in the thesis statement at the end.

Body paragraphs: These are where you present your arguments and evidence to support them. Each paragraph should focus on one main argument.

Conclusion: A strong conclusion should sum up your main arguments and restate your position on the issue. It is also a good idea to leave the reader with something to think about or call them to action.

4 Steps to Planning Your Persuasive Essay

Before sitting down and writing your persuasive essay, it’s important to plan out what you will say. You need to have a clear thesis statement and evidence to support your position.

Here are four steps that you can follow:

1. Decide on your stance

The first step is to choose the position you will argue for, which will develop into your thesis statement. You need to make sure that you can defend your position with evidence and logical reasons.

Let’s say the general topic of your persuasive essay is gun control , and the position is “Gun control should be stricter.”

2. Analyze your reader

The second step is to think about who your reader is. What are their beliefs and values? What will they agree with, and what will they disagree with? It’s important to consider these things when planning your persuasive essay.

We will assume that our readers are against gun control. So, we need to consider what logical arguments and evidence they will find convincing.

3. Gather evidence

Once you know what position you’re going to take, you need to gather solid evidence to support it. This can be done through a solid research process or by using your own experiences.

For our persuasive essay, the three supporting arguments could be:

  • Too many people die from gun violence
  • There are too many mass shootings
  • Stricter gun control would make it harder for criminals to get guns

Now, you can form your thesis statement, which = your position + arguments (see the example below).

4. Outline your entire essay

The fourth step is to outline your essay . This will help you organize your thoughts and make sure that you stay on track. A good outline will also ensure that the reader easily follows your argument.

If you have three main arguments, you will have three body paragraphs (one for each particular point). Make sure to make the most important argument (in your opinion) the last one to discuss.

Persuasive essay outline example

Taking into consideration the topic we chose, the position, and the arguments, our persuasive essay outline can look like this:

  • B. Background information
  • C. Thesis statement: Stricter gun control is necessary because too many people die from gun violence, there are too many mass shootings, and stricter gun control would make it harder for criminals to get guns.
  • A. Argument: Too many people die from gun violence in the United States
  • B. Evidence 1: In 2020, there have been over 43,000 gun violence deaths in the US
  • C. Evidence 2: Over 100,000 people were injured by guns in 2020
  • D. Counterargument: When compared to overall deaths, it’s not that many
  • E. Rebuttal: But it’s still too many when compared to other developed countries
  • F. Analysis: Gun violence is a major problem in the US, and stricter gun control is necessary to help reduce the number of deaths and injuries.
  • A. Argument: There are too many mass shootings
  • B. Evidence 1: There have been over 1,500 mass shootings since 2013
  • C. Evidence 2: Mass shootings are on the rise
  • D. Counterargument: This problem must be tackled from the mental health perspective, not gun control
  • E. Rebuttal: Mental health is important, but it’s not the only factor that contributes to mass shootings
  • F. Analysis: Mass shootings are a major problem in the US, and stricter gun control is necessary to help prevent them.
  • A. Argument: Stricter gun control would make it harder for criminals to get guns
  • B. Evidence1: In Australia, gun control was tightened after a mass shooting, and there hasn’t been a mass shooting since
  • C. Evidence 2: In the UK, gun control is much stricter than in the US, and there are fewer gun-related crimes
  • D. Counterargument: There will always be a way for criminals to get guns
  • E. Rebuttal: But it would make it harder, and that’s a step in the right direction
  • F. Analysis: Stricter gun control would make it harder for criminals to get guns, which would help reduce the number of gun-related crimes.
  • A. Rephrase thesis statement
  • B. Establish the significance by answering the “So what?” question
  • C. Call to action

5 Steps to Writing Your Persuasive Essay

Once you have your outline ready, you can start writing. Here are five steps you would need to take to write a persuasive essay:

1. Finish the introduction

During the planning stage, you should already form your thesis statement. Now, you only need to write the other two elements of the introductory paragraph : hook and context.

A hook will engage your reader and make them want to read more. It can be a rhetorical question, a surprising fact, or a personal experience.

The context is the background information your reader needs to know to understand your argument. This can be a brief history of the topic, an overview of the current situation, or something else.

Hook example:

Did you know that gun violence in the United States kills more people than terrorism, car accidents, and HIV/AIDS combined?

Context example:

In 2020, there will be over 38,000 gun-related deaths in the United States. That’s more than 100 deaths every day. Gun violence is a major problem in the United States, and something needs to be done to reduce the number of deaths and injuries.

2. Write the body paragraphs

Now it’s time to start writing your body paragraphs . Remember that each paragraph should have one main idea that supports your thesis.

Start with your second strongest argument and end with the strongest one. People tend to remember the first and the last thing they read better than the middle, which will help your persuasive essay have a more significant impact.

Each body paragraph will consist of a topic sentence , supporting evidence and analysis, and the last sentence that concludes the paragraph.

First body paragraph example:

Let’s face it, far too many people die from gun violence in the United States. You might ask, what’s too many? In 2020, there were over 43,000 gun violence deaths in the US, according to the Gun Violence Archive. That’s over 100 people dying from guns every day. And it’s not just deaths. Over 100,000 people were injured by guns in 2020. Some may say that compared to overall deaths, it’s not that many. But when you compare it to other causes of death, it’s quite a lot. For example, in 2019, there were only 19,393 deaths from car accidents, as stated by the National Highway Traffic Safety Administration. That means that gun violence kills over twice as many people as car accidents. All this indicates that stricter gun control is necessary to help reduce the number of deaths and injuries.

3. Write the conclusion section

The conclusion is where you tie everything together. Start by restating your thesis in a different way than you did in the introduction. Then, summarize your main points and explain why your reader should care about your argument.

Conclusion example:

It is evident that stricter gun control is necessary to help reduce gun violence, mass shootings, and gun-related crimes. Too many people die from gun violence, and something must be done to reduce the number of deaths. Stricter gun control would make it harder for criminals to get guns, which would help reduce the number of gun-related crimes. It’s time for stricter gun control in the United States. You can make a difference by contacting your representatives and telling them that you support stricter gun control measures.

4. Edit and proofread your essay

Once you’re finished writing your persuasive essay, it’s important to edit and proofread it. This will help you catch any mistakes and ensure that your essay is clear and concise. Editing and proofreading can be a daunting task, but there are a few tips that can help:

  • Read your essay out loud. This will help you catch any errors or awkward phrases.
  • Ask someone else to read your essay. Another set of eyes can help you catch anything you missed.
  • Use spell check and grammar check. These can be helpful, but they don’t catch everything, so it’s still important to read over your essay carefully.
  • Take a break before you start editing. It’s easier to spot mistakes when you’re not as close to the material.

Key Takeaways

  • A persuasive essay is used to convince a reader about a particular idea or focus, usually one that you believe in.
  • Your persuasive essay could be based on anything about which you have an opinion.
  • To write a strong persuasive essay, you need to have a clear thesis statement and at least three main points to back up your thesis.
  • Your body paragraphs should each have one main point that supports your thesis.
  • Start with your second strongest argument and end with the strongest one.
  • Your conclusion should tie everything together and explain why your reader should care about your argument.
  • Once you’re finished writing, edit and proofread your essay carefully.
  • Nova Southeastern University – Persuasive Essay
  • OpenOKState – Writing a Persuasive Essay
  • Butte College – Writing a Persuasive Essay

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All About Persuasive Essay Writing

  • Essay Tips&Tricks
  • Essay Writing Guides

Mike Sparkle

Writing a persuasive essay requires expressing your viewpoint and convincing readers of its rightfulness. Many struggle with completing this type of written assignment because of a lack of proper writing skills, the inability to express a point of view clearly, or follow the paper outline.

Many useful sources on the Internet can help students master their skills and get writing assistance. To create an effective persuasive essay that appeals to readers’ emotions, you must follow special writing tips. Read the article and find out persuasive techniques to compile an excellent essay.

Definition of a Persuasive Essay

A persuasive essay is a type of academic writing where an author uses logic and arguments to convince readers that their point of view is legitimate. Besides, a writer can appeal to feelings and emotions to persuade the audience to take their side.

The primary evidence is your personal opinion and thoughts. And then, you support your solid evidence with research, facts, examples, quotes, and statistics.

Persuasive essays are also called argumentative essays due to arguments and supporting facts. However, we should differentiate between these two types of essays. In persuasive essays, it’s required to represent opposite opinions and choose one side. Convince readers that you are right using supporting arguments.

On the contrary, when writing an argumentative essay, you should describe all arguments and counterarguments objectively, leaving the freedom of choice to the reader.

Three Components of a Persuasive Essay

A professional persuasive essay consists of three main elements: ethos, pathos, and logos. They were introduced by Aristotle and are known as modes of persuasion. These essential persuasion constituents will help you build an engaging and effective persuasive essay that influences readers’ opinions. Let’s take a closer look at these three persuasion elements:

  • Ethos is used to persuade the reader of the author’s credibility and knowledge. This element of argument establishes the good moral character of the writer. It is a helpful tool for presenting your viewpoint since people are more likely to trust a knowledgeable and experienced author.
  • Pathos is an act of appealing to an audience’s emotions and feelings to manipulate and persuade. You can connect with readers easily if you evoke specific emotions like anger, joy, or sympathy. It makes persuasive essay writing more compelling and memorable.
  • Logos is an appeal to the audience’s logic. A writer tries to persuade readers of the rational validity of the arguments. And for this reason, they use supporting evidence like statistics, quotes, facts, and other logical data elements.

Guide on Writing the Persuasive Essay

Writing a good persuasive essay requires time and effort. Students may come across different guidelines for completing this assignment. Formulate a strong persuasive essay and fully convince your readers by following these simple steps:

Choose a Killer Topic

It would help if you persuaded people of something you believe. So choose a topic that is close to your views and can reflect your opinions the best way. It’d be great if you could find enough supporting materials on your essay subject.

Research Both Sides

Since every argument has a counterargument, you should explore all information about opposite sides. Knowing another view on the issue is crucial and being able to justify your perspective. Analyze many reliable sources to support your argument.

Know Your Audience

Learn the audience you will target with your persuasive writing. This insight can help the writer form proper arguments and tailor language. Try to find what may influence readers and what means are better to use to achieve that.

List Your Reasons

Even though you do not need to present hard evidence in your persuasive essay, it’s crucial to support your personal opinion with logical reasoning. Your writing will be more convincing if you present as many reasons as possible to support your ideas. Knowing the audience, you can make reasons relatable to them.

Plan a Thesis Statement

Drafting a thesis statement helps you make your stance clear to the audience. You can not generate a strong argument without a good thesis in your persuasive writing. Here it would help if you defined what you will persuade readers of and how you can do that.

Appeal to Emotions

If you want people to agree with what you present in the essay, try to evoke certain emotions. This act of appealing to readers’ emotions and feelings is called pathos. You can make the audience angry, relieved, happy, worried, excited, etc. The neutral tone of the persuasive essay is a lost cause.

Include a Strong Call to Action

When you write a persuasive essay, decide what you expect the audience will do after reading it once they take your side and what actions they can take. It depends on the essay topic and can range from signing petitions and donations to supporting your idea in further works.

The Prewriting Stage of a Persuasive Essay Creation

Prewriting is the first stage of the writing process. It helps to plan your essay, organize your resources and ensure you have everything for a good persuasive essay with a coherent argument. During the prewriting stage, you must define your approach, consider your audience, review your research, and create an outline. So let’s learn about these phases more.

  • It’s crucial to develop a clear approach to writing a persuasive essay. Think carefully about the issue and decide which side to take. Your working statement can be summarized in one or two sentences. You will focus on it, developing arguments for the essay.
  • Before writing the essay, you should know who might read your work. Identifying age, gender, ethnicity, and views on politics and religion is essential to tailor your writing tone. These aspects may highly influence how the audience perceives your viewpoint. If it’s impossible to answer who these readers will be direct, try not to make critical assumptions that can offend some groups.
  • A writer should suggest convincing evidence backed by reliable sources for persuasive essay writing. You must find as many relevant sources as possible to select the most compelling ones for your essay. Do not rely on a single source to support your evidence.
  • Then it would help if you created an essay outline to make your work well-structured. It will help you generate logical and coherent arguments. Consider that the persuasive essay should have a clear introduction, body paragraphs, and a conclusion.

Structure of the Persuasive Essay

A clear five-paragraph essay structure will help you effectively present arguments and write a persuasive essay. You create an essay outline for connecting your arguments logically during the prewriting stage.

When you know how to start and finish your work, persuasive essay writing will go smoothly. Remember to support your ideas with strong evidence and refer to counterarguments.

Introduction

The introduction in your persuasive essay writing should be strong and engaging. It should include a hook, background information, definitions of terms, and a clear thesis statement. Make a concluding sentence in your introductory paragraph for smooth transitions to the next paragraphs.

Body Paragraphs

You should write at least three body paragraphs to present reasons for your opinions. Consider supporting your ideas with strong evidence. Each body paragraph in persuasive essays includes a topic sentence, evidence, and analysis. It would be best if you connected paragraphs in a persuasive essay so that they make a big picture.

Opposing View Paragraph

Counterarguments play a huge role in persuasive essays allowing the reader to ensure that the author’s view is right. When you write a persuasive essay, identify the opposing position in your work and respond to it. It’d be great to oppose the counter argument paragraph with evidence and examples. Finally, finish this paragraph by proving that your argument is stronger.

The concluding paragraph in persuasive writing connects all arguments. Here a writer can establish the significance of their persuasive essay writing. Do not introduce anything new but include a call to action and give readers food for thought.

Tips on Essay Editing and Proofreading

Once students write persuasive essays, they need to revise and edit their work carefully. At this stage, you should check everything, starting from spelling, grammar, vocabulary, structure, coherence, logic, and arguments.

When editing your essay, find if the paper answers the assignment question. All resources should be appropriately cited and support each argument of your persuasive essay.

There are plenty of free tools for checking errors in persuasive essays. They are good for detecting typos and grammar mistakes. Free programs provide basic editing features. If you want professional editing assistance, you can pay to check your work on logic and coherence.

But there’s nothing better than a human proofreader who understands all nuances of the language well. You can ask your friends, professor, or an expert editor to check your essay.

What are Effective Persuasive Techniques

You know that ethos, pathos, and logos are three crucial elements of effective persuasive essays. But other techniques can help you convince readers of your arguments’ correctness.

  • Choose words carefully, using strong language that can impress the audience. Emotive language, literary devices, wordplay, jokes, quotes, and sayings are great tools for connecting with the reader.
  • A clear thesis statement is a key to persuading readers. It must be strong enough and compelling to represent your opinion. Please include it in the essay introduction so that the audience sees what you convince them of.
  • Another crucial technique when you write persuasive essays is speaking directly to readers. Address them with “you” and build a tight connection throughout your essay. In such a way, your paper will be more like a conversation, especially when you include questions for moving from one paragraph to another.

If you experience difficulties with persuasive writing, contact us and get high-quality writing assistance from our essay writing service .

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Table of contents

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What is a persuasive essay?

A persuasive essay is one in which you attempt to get the reader to agree with your point of view. You are trying to present arguments, research, and ideas in order to sway the reader one way or the other.  

What are the parts of a persuasive essay?

  • Thesis statement:  The argument or the point you are trying to make, and it is found in your introduction.
  • Introduction:   This paragraph describes the problem, the reason why the audience should care, and the point you are trying to make (your thesis statement). 
  • Counterargument:   The counterarguement, or the argument opponents of your point of view will hold, should be included early in your essay.  It is important to present the argument fairly.  Be sure to refute the counterargument with your main objections to it.
  • Body paragraphs :  These paragraphs support your thesis with evidence from credible resources.
  • Conclusion:   This paragraph wraps up your essay by summarizing the main points and restating the thesis.

Do you have any examples?

Check out the files below for examples!

Hamilton, C. (2011).  Anthem guide to essay writing.

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  • Last Updated Feb 27, 2024
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100 Persuasive Essay Topics

  • M.Ed., Education Administration, University of Georgia
  • B.A., History, Armstrong State University

Persuasive essays are a bit like argument essays , but they tend to be a little kinder and gentler. Argument essays require you to discuss and attack an alternate view, while persuasive essays attempt to convince the reader that you have a believable argument. In other words, you are an advocate, not an adversary.

Writing a compelling persuasive essay requires you to select a topic that ideally stirs your readers' emotions. Before settling on a subject, explore some options to find one that helps craft the strongest and most engaging argument.

Below is a list of potential persuasive essay topics to spark your brainstorming process. You can choose a topic from this list or use it as inspiration to develop an idea of your own.

Main Components of a Persuasive Essay

  • Introduction : This is the opening paragraph of your essay. It contains the hook , which is used to grab the reader's attention, and the thesis , or argument, which you'll explain in the next section.
  • Body : This is the heart of your essay, usually three to five paragraphs in length. Each paragraph examines one theme or issue used to support your thesis.
  • Conclusion : This is the final paragraph of your essay. In it, you'll sum up the main points of the body and connect them to your thesis. Persuasive essays often use the conclusion as a final appeal to the audience.

Learning how to write a persuasive essay is an essential skill people use every day in fields from business to law to media and entertainment. English students can begin writing a persuasive essay at any skill level. You'll surely find a sample topic or two from the list of 100 persuasive essays below, sorted by degree of difficulty.

Watch Now: 12 Ideas for Great Persuasive Essay Topics

Beginner topics.

  • Kids should get paid for good grades.
  • Students should have less homework.
  • Snow days are great for family time.
  • Penmanship is important.
  • Short hair is better than long hair.
  • We should all grow our own vegetables.
  • We need more holidays.
  • Aliens probably exist.
  • Gym class is more important than music class.
  • Kids should be able to vote.
  • Kids should get paid for extra activities like sports.
  • School should take place in the evenings.
  • Country life is better than city life.
  • City life is better than country life.
  • We can change the world.
  • Skateboard helmets should be mandatory.
  • We should provide food for the poor.
  • Children should be paid for doing chores.
  • We should populate the moon .
  • Dogs make better pets than cats.

Intermediate Topics

  • The government should impose household trash limits.
  • Nuclear weapons are an effective deterrent against foreign attack.
  • Teens should be required to take parenting classes.
  • We should teach etiquette in schools.
  • School uniform laws are unconstitutional.
  • All students should wear uniforms.
  • Too much money is a bad thing.
  • High schools should offer specialized degrees in arts or sciences.
  • Magazine advertisements send unhealthy signals to young women.
  • Robocalling should be outlawed.
  • Age 12 is too young to babysit.
  • Children should be required to read more.
  • All students should be allowed to study abroad.
  • Yearly driving tests should be mandatory past age 65.
  • Cell phones should never be used while driving.
  • All schools should implement bullying awareness programs.
  • Bullies should be kicked out of school.
  • Parents of bullies should have to pay a fine.
  • The school year should be longer.
  • School days should start later.
  • Teens should be able to choose their bedtime.
  • There should be a mandatory entrance exam for high school.
  • Public transit should be privatized.
  • We should allow pets in school.
  • The voting age should be lowered to 16.
  • Beauty contests are bad for body image.
  • Every American should learn to speak Spanish.
  • Every immigrant should learn to speak English.
  • Video games can be educational.
  • College athletes should be paid for their services.
  • We need a military draft .
  • Professional sports should eliminate cheerleaders.
  • Teens should be able to start driving at 14 instead of 16.
  • Year-round school is a bad idea.
  • High school campuses should be guarded by police officers.
  • The legal drinking age should be lowered to 19.
  • Kids under 15 shouldn't have Facebook pages.
  • Standardized testing should be eliminated.
  • Teachers should be paid more.
  • There should be one world currency.

Advanced Topics

  • Domestic surveillance without a warrant should be legal.
  • Letter grades should be replaced with a pass or fail.
  • Every family should have a natural disaster survival plan.
  • Parents should talk to kids about drugs at a young age.
  • Racial slurs should be illegal.
  • Gun ownership should be tightly regulated.
  • Puerto Rico should be granted statehood.
  • People should go to jail when they abandon their pets.
  • Free speech should have limitations.
  • Members of Congress should be subject to term limits.
  • Recycling should be mandatory for everyone.
  • High-speed internet access should be regulated like a public utility.
  • Yearly driving tests should be mandatory for the first five years after getting a license.
  • Recreational marijuana should be made legal nationwide.
  • Legal marijuana should be taxed and regulated like tobacco or alcohol.
  • Child support dodgers should go to jail.
  • Students should be allowed to pray in school.
  • All Americans have a constitutional right to health care.
  • Internet access should be free for everyone.
  • Social Security should be privatized.
  • Pregnant couples should receive parenting lessons.
  • We shouldn't use products made from animals.
  • Celebrities should have more privacy rights.
  • Professional football is too violent and should be banned.
  • We need better sex education in schools.
  • School testing is not effective.
  • The United States should build a border wall with Mexico and Canada.
  • Life is better than it was 50 years ago.
  • Eating meat is unethical.
  • A vegan diet is the only diet people should follow.
  • Medical testing on animals should be illegal.
  • The Electoral College is outdated.
  • Medical testing on animals is necessary.
  • Public safety is more important than an individual's right to privacy.
  • Single-sex colleges provide a better education.
  • Books should never be banned.
  • Violent video games can cause people to act violently in real life.
  • Freedom of religion has limitations.
  • Nuclear power should be illegal.
  • Climate change should be the president's primary political concern.

Key Takeaways

  • Persuasive essays aim to convince rather than confront, effectively making you advocate for a position or idea.
  • Choosing a compelling topic that evokes emotions is crucial for crafting a strong persuasive essay.
  • The main parts of a persuasive essay are the introduction (with a hook and thesis), body paragraphs (explaining themes supporting the thesis), and conclusion (summarizing main points and making a final appeal).

Hamilton College. " Writing a Persuasive Essay ."

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Ethos, Pathos, Logos: the Essence of Rhetorical Appeals

Ethos, Pathos, Logos: the Essence of Rhetorical Appeals

Effective communication occurs if a speaker is persuasive and credible. People wouldn't trust a person if his words seemed to be unconvincing and involved. As you know, communication skills may be developed, and every text will hit the mark. Studying ethos, pathos, and logos – definitions and usage principles – will help you much in self-improvement. You will become more successful in both academic writing and rhetorical speaking, because you will be able to appeal to your opponents' emotions and logic, presenting your own trustworthiness. So, ethos, pathos, and logos are waiting for us, let's start!

'Ethos' has a Greek origin, it means 'character'. This rhetorical appeal touches on ethics. Operating with this means, you persuade the audience on the basis of your accuracy and reliability.

Elements of Ethos

What is ethos in rhetorical analysis? In addition to the definition, it is important to talk about its structure. Ethos consists of three components.

Phronesis

It includes the practical skills and wisdom of the narrator. The component underlines a person's knowledge and experience in the field discussed. 

Arete

It operates with the goodness, honor, and cardinal virtues of the author. This component persuades the audience with the help of the speaker's moral principles.

Eunoia

It reflects kindness and goodwill towards the audience. Expressing empathy and concern for the listeners' activity, the speaker persuades them easily. Eunoia consists of both verbal means and non-verbal tips.

How to Use Ethos?

During communication Ethos may be established in such ways:

  • showing knowledge and experience in the sphere (scientific evidence, citing specialists, and whatnot);
  • giving only solid information and presenting everything clearly;
  • expressing respect and consideration for the readers or listeners.

Typical Mistakes When Using Ethos

When adding Ethos to your speech, pay special attention to the following issues. Using them one makes a large mistake, breaking the principles of this type of appeal.

  • Mention unqualified and unreasonable sources as evidence.
  • Accentuate the knowledge in an excessive manner.
  • Dismiss alternative points of view and opposite opinions.
  • Disinform or give distorted evidence.
  • Be rude to the public or treat them like simpletons.

So, remember that you should respect the audience every moment you are speaking with them.

Let's continue discussing ethos, pathos, logos meaning with the next matter – Pathos.

From the Greek language, it means 'experience, sensation'. It is the second mode of the system, implying emotional appeal when persuading readers or listeners. When adding pathos to the text, the author tries to touch personal values, fears, inner feelings, etc. This approach appears to be quite effective when discussing burning problems and topics concerning everyone.

How to Use Pathos?

To formulate the pathos piece successfully, follow these instructions:

  • explore the audience (you are to know their values and understand the inner world);
  • select proper language to create bright images, quite impressive and memorable for the audience;
  • give interesting examples, like stories, anecdotes, or something else of this character (such illustrations are sure to increase the listener's empathy);
  • try to be sincere as much as possible (people usually feel if the speech is double-tongued, and they don't like to be manipulated);
  • add humorous issues if proper (it usually helps to build positive emotional contact with people).

Typical Mistakes When Using Pathos

Sometimes the author may spoil the pathos part of the speech. Such mistakes are the most popular, try to avoid them.

  • Add too many emotions and manipulate the public;
  • Express emotions, unsuitable for the discussion or the target audience;
  • Do not approve emotional appeal with any factual evidence;
  • Take too many set phrases and speech patterns;
  • Convey emotions in an artificial manner.

Now you've got acquainted with one more rhetorical appeal. So, can you answer such a question? What is ethos, pathos, and logos called? Just not completely. We have the last component – Logos – to discuss.

In Greek, it means 'order, reason'. The third type of appeal is based on logical connections, reasoning, and solid proofs. The listeners believe the speaker if his text is consistent, clear, and well-reasoned. This issue is obligatory when preparing scientific or research works, projects where objectivity and accuracy are crucial. 

How to Use Logos?

To perform Logos correctly the author should take into consideration the succeeding points:

  • support evidence with reliable statistics and only relevant data;
  • avoid special jargon or difficult terms (the language used should be concise and quite simple to understand);
  • present visual material (graphs, illustrations, tables) to confirm the ideas and arguments;
  • keep in mind possible counterarguments and include them in the discussion;
  • refer to the common sense when discoursing upon the topic;
  • tell about the methodology and research details in a transparent, clear way.

Typical Mistakes When Using Logos

Potential mistakes in preparing the Logos component may be the following. 

  • Give information that is unreliable or outdated.
  • Shrink from both controversial issues and opposing opinions.
  • Present too much technical information, hard to interpret.
  • Speak about matters that are irrelevant to the topic.
  • Draw false conclusions, making the whole narration illogical.

Stay away from them to operate with Logos in the best way. To create a well-structured passage of this type, use Aithor , a special text-generating tool, always providing relevant and meaningful information.

Ethos, Pathos, Logos in Examples

It goes without saying that some practical illustrations will be much more useful than a lifeless-like theoretical block.

Ethos

Pathos

Logos

Speeches of famous people, pieces of literature. articles in reliable editions.

Personal stories, public reactions, questions of present interest for everyone

Statistics, researched data, scientific investigations.

Having read about rhetorical appeals, you are certain to make your communication more effective and impactful. We offer you a little self-examination test to check if you've understood the difference between the three issues.

  • What type of appeal is appropriate for operating with emotions? (logos pathos ethos)
  • What type of appeal would help you to illustrate a point using reason? (logos pathos ethos)
  • What type of appeal is used if a speaker touches an ethical sphere? (logos pathos ethos)

If your answers are pathos, logos, ethos, you are right!

Just remember that Ethos touches the credibility and ethical field, Pathos – the emotional sphere, and Logos – logic and reasoning. Every fine speech is always a combination of all the three components.

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  1. Persuasive Essay

    The term "persuasive" is an adjective derived from verb "persuade," which means "to convince somebody.". A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand - either in its favor, or against it - to prove to readers whether it is beneficial or harmful for them.

  2. Persuasive Essay in Literature: Definition & Examples

    Persuasive Essay Definition. A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist's goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.

  3. Persuasive Writing Strategies and Tips, with Examples

    1 Choose wording carefully. Word choice—the words and phrases you decide to use—is crucial in persuasive writing as a way to build a personal relationship with the reader. You want to always pick the best possible words and phrases in each instance to convince the reader that your opinion is right. Persuasive writing often uses strong ...

  4. How to Write a Persuasive Essay: Tips and Tricks

    TIP 1: Be careful not to introduce a new argument in the conclusion—there's no time to develop it now that you've reached the end of your discussion! TIP 2: As with your thesis, avoid announcing your conclusion. Don't start your conclusion with "in conclusion" or "to conclude" or "to end my essay" type statements.

  5. How to Write a Persuasive Essay (with Pictures)

    Pick a topic that appeals to you. Because a persuasive essay often relies heavily on emotional appeals, you should choose to write on something about which you have a real opinion. Pick a subject about which you feel strongly and can argue convincingly. [3] 6. Look for a topic that has a lot of depth or complexity.

  6. What is a Persuasive Essay? Full Persuasive Essay Guide

    Elements of a Persuasive Essay. Persuasive essays rely on three key elements called modes of persuasion. These were introduced by Aristotle, a famous philosopher, to help make arguments strong and convincing. First, there's logos, which means using evidence and logical reasoning to support your points. It's crucial to clearly state your main ...

  7. How to Write a Persuasive Essay: Tips and Tricks

    The definition of rhetoric is the "art of effective or persuasive speaking or writing," where language is used to have a convincing or impressive effect on the audience being addressed.. At some point in every student's academic career, instructors will deliver the assignment to write a persuasive essay that argues for or against a certain topic.

  8. Writing a Persuasive Essay

    The thesis should. 1. be a complete sentence, 2. identify the topic, and. 3. make a specific claim about that topic. In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective.

  9. Persuasive Essay: Definition, Examples, Topics & Tips for ...

    Detail the subject which will be discussed. Present your thesis statement to provide the reader with your take on the subject. Body 1st, 2nd, 3rd, etc Paragraphs. The body of the essay is traditionally made up of three paragraphs but you are free to write more or less depending on the information you wish to present.

  10. How to Write a Persuasive Essay in 6 Steps

    Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue. 3. Draft a thesis statement for your essay. Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support ...

  11. Persuasive Essay Guide: How to Write a Persuasive Essay

    The last time you wrote a persuasive essay may have been in high school or college, but the skill of writing a strong persuasive argument is always a useful one to have. Persuasive writing begins with a writer forming their own opinion on a topic, which they then attempt to convince their reader of this opinion by walking them through a number of logical and ethical arguments.

  12. How to Write a Persuasive Essay

    As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you'll end up with a paper that will receive high grades. Finally, if you're ever facing writer's block for your ...

  13. What Is a Persuasive Essay?

    A persuasive essay explains a specific topic and attempts to persuade the audience that your point of view is the most informed, logical and valid perspective on the topic. This genre is also known as the argumentative essay. While an expository essay written for an exam or a standardized test may have a persuasive element, most persuasive or ...

  14. Persuasive Essay Outline

    Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. ... As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this ...

  15. How to Write a Persuasive Essay

    A persuasive essay uses reason to demonstrate that certain ideas are more valid than others in academic writing. The purpose of such an essay is to encourage readers to accept a particular viewpoint or act in a particular way. A persuasive essay must be based on sound logic and must contain factual evidence to support the argument.

  16. What Is a Persuasive Essay?

    This means that Roberto is going to be writing a persuasive essay, or a piece of writing meant to convince someone of something. In Roberto's case, his essay will focus on trying to persuade the ...

  17. Persuasive Essay definition and example literary device

    Definition of Persuasive Essay. The term "persuasive" is an adjective derived from verb "persuade," which means "to convince somebody." A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand - either in its favor, or against it - to prove to readers whether it is beneficial or harmful for them.

  18. Persuasive Essay ⇒ Definition and Writing Guide with an Outline

    A persuasive essay is a type of writing that attempts to convince the reader or opponent that your argument or position is valid. The main aim of a persuasive essay is to convince readers to consider your point of view. Remember that you are trying to persuade someone who may not necessarily agree with you.

  19. Writing a Persuasive Essay

    A persuasive essay is a written essay that attempts to get the reader to do or think something. The essay acts in the same way that the commercial does. It gives reasons and examples why someone ...

  20. Ultimate Guide On How To Write A Persuasive Essay

    Read the article and find out persuasive techniques to compile an excellent essay. Definition of a Persuasive Essay. A persuasive essay is a type of academic writing where an author uses logic and arguments to convince readers that their point of view is legitimate. Besides, a writer can appeal to feelings and emotions to persuade the audience ...

  21. What is a persuasive essay?

    What are the parts of a persuasive essay? Thesis statement: The argument or the point you are trying to make, and it is found in your introduction. Introduction: This paragraph describes the problem, the reason why the audience should care, and the point you are trying to make (your thesis statement). Counterargument: The counterarguement, or the argument opponents of your point of view will ...

  22. Persuasive writing

    Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. [1] ... Education Practices: Specific criticism is aimed at the educational practice of teaching the "persuasive essay format" in schools. This format often encourages students to remove hedge words and ...

  23. 100 Persuasive Essay Topics

    Introduction: This is the opening paragraph of your essay.It contains the hook, which is used to grab the reader's attention, and the thesis, or argument, which you'll explain in the next section.; Body: This is the heart of your essay, usually three to five paragraphs in length.Each paragraph examines one theme or issue used to support your thesis. ...

  24. Ethos, Pathos, Logos: the Essence of Rhetorical Appeals

    Effective communication occurs if a speaker is persuasive and credible. People wouldn't trust a person if his words seemed to be unconvincing and involved. As you know, communication skills may be developed, and every text will hit the mark. Studying ethos, pathos, and logos - definitions and usage principles - will help you much in self-improvement. You will become more successful in both ...