business plan for barbing salon pdf

Barber Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Barbershop

Are you about starting a barber shop? If YES, here is a complete sample barber shop business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a barbershop business . We also took it further by analyzing and drafting a sample barber shop marketing plan template backed up by actionable guerrilla marketing ideas for barber shops. So let’s proceed to the business planning section.

There will always be the need for men and even women alike to have a haircut; this is because of the need to look good. Also, whilst some may think that not having but rather grooming their hair might be it when it comes to looking good, yet others cannot just do without having a good haircut.

This might be weekly or fortnightly, or as the person who is involved wants it. It is because of this need that the barber shop business has continued to be on the rise. As a matter of that there is hardly any nook and cranny in the whole of the united states of America where you couldn’t possibly find a barbers shop.

They will always be in business because they are always in demand. Therefore, it is important to state that starting a barbing salon is a very good and lucrative business. As a matter of fact, it is a profitable trade that sure guarantees good returns on investment.

If you are looking to launch come- in to the barbing trade, then you have to be aware that you have got to do the needful background preparation. This background preparation amongst others has to do with drawing up a business plan.

This is very vital because you are able to project and look at the direction which you want to drive your business to. Doing the business plan due diligence might be somewhat difficult, as you may not have written one before. There is however a respite with a business plan template, as you are able to use it to write yours. Here is a sample barber’s shop business plan template below;

A Sample Barber’s Shop Business Plan Template

1. industry overview.

Basically a barbershop is a place where people go to cut their hair and of course it is the working place of a barber. A barber is a person whose livelihood is mainly to cut, dress, groom, style and shave men’s and boys’ hair and in some cases ladies / girls who keep low cut.

Aside from the fact that people go to cut, dress, groom, style and shave in a barber shop, it is also place where people go to socialize with other folks in the neighborhood and also to engage in trendy discussion in the community or country as the case maybe; it is a place where people go to network, to discuss sports and overall a hub that contributes in shaping the male identity.

Before now, all those whose business is to take care of people’s hair are called barbers but in recent time, the term in only used for people who handles male hair and hairdresser is used for those who handles female hair. For example, in the 20th century, the profession of cosmetology branched out from the barbering industry which is why hairdressers may be licensed as either barbers or cosmetologists.

Barbers vary with respect to where they work, the services they are licensed to offer, and the name they are called. In the United States of America, the labor law and licensing requirements as it concerns barbers for each state differ on their labor and licensing laws. For instance, a cosmetologist who operates in the state of Maryland cannot make use of a straight razor, strictly reserved for only barbers.

While in the state of New Jersey both barbers and cosmetologist are regulated by the State Board of Cosmetology and there is no longer a legal difference in barbers and cosmetologists, as they are issued the same license and can practice the art of straight razor shaving, coloring, other chemical work and haircutting if they choose.

No doubt the barber’s trade has a long history; ranging from the Egyptian Empire to the Roman Empire to the Greek Empire et al, the barbing profession has indeed come to stay. History has it that Barbering was introduced to Rome by the Greek colonies in Sicily in 296 BC, and barber shops quickly became very popular hubs for daily news and gossip.

If you have plans of becoming a barber and to open a barber shop, then you expected to undergo a barbers’ training. There are several means of getting trained as a barber. If you are in the United States of America you are expected to attend a “Barber Schools”, that’s only when you can easily acquire your license and permit.

Besides, most states in the U.S require a barber to possess a license before they can be allowed to practice barbering professionally. People also learn the trade by understudying professional barbers in their shops.

No doubt, the cost of attending a barber school varies from state to state, and also from cities to cities. Schools in larger cities tend to cost more than those located in smaller cities and rural towns. So also, brand names can also affect the cost of barber school.

On the average, most barber schools in the United States cost between $6,500 and $10,000 to complete. The fact that each state has different minimums for training hours, the length and cost of the program can vary for that reason. Another factor that influences the fees is that some schools tuition includes supplies and textbooks, whereas others do not. Note that Barber license exam fees typically range from $50 to $150

Lastly, most states in the U.S require the same amount of training hours for barbers as they do for cosmetologists. Basically, the number of hours required ranges from 800 to 2,000 training hours and it depends on the state’s licensing requirements. Over and above, most barbing programs can be completed in a year 3 months or less.

2. Executive Summary

Bolingo and Sons Barbing Salon is a standard and licensed barbing salon that will be located in a richly populated neighborhood in West Palm Beach, Florida – United States of America. We chose to open our barbing salon in this city because of the need of the services of a standard barbing salon in the neighborhood.

Bolingo and Sons Barbing Salon offer services such as cut hair for both male and female, dress hair for both male and female, groom hair for both male and female, dying / coloring of hair for both male and female, style and shave hair for both male and female.

We will also retail clippers, barbing accessories, aftershave and shaving powder et al. Aside from the fact that our barbers shop will be opened for a minimum of 15 hours daily, we will also offer home services to any clients who would want us to come over to their house to take care of their hair. We are well trained and equipped to service the market segments that require our services.

We are in the barbing saloon services business to deliver excellent services to all those who will patronize our services. We will also ensure that in the line of carrying out our duty, we comply with the laws and health regulations in Florida and The United States of America.

Our employees are well trained and qualified to handle the wide range of barbing services; Our workforce are going to be well trained to operate within the framework of our organization’s corporate culture and also to meet the needs of all our customers.

Bolingo and Sons Barbing Salon will ensure that all our customers or anybody that visit our barbing salon are given first class services, treatment and experience whenever they visit us.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows. As a matter of fact, we are well positioned and equipped to handle celebrities, politicians and public figures.

Bolingo and Sons Barbing Salon is a family business that is owned and managed by Mr. Donald Tyler and his son Trump Tyler. They are both legally licensed to run a barbing salon anywhere in the United States. Mr. Donald Tyler has well over 15 years of experience as a professional barber. He is the personal barber to a handful of celebrities and politicians.

3. Our Products and Services

Bolingo and Sons Barbing Salon is in the business of ensuring that our clients are well treated and taken care of and our services will be carried out by highly trained professional and licensed barbers who know what it takes to give our highly esteemed customers value for their money. These are the services that Bolingo and Sons Barbing Salon will be offering;

• Cut hair for both male and female
• Dress hair for both male and female,
• Groom hair for both male and female
• Dye / coloring of hair for both male and female
• Style and shave hair for both male and female.
• Sale of Clippers and Barbing Accessories
• Sale of Aftershave and Shaving Powder
• Home Services

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to barbing saloon in the whole of West Palm Beach, Florida – United States of America and also to be amongst the top 20 barbers shop in the United States of America within the next 10 years.
• Bolingo and Sons Barbing Salon is in business is to establish a first class and standard barbing salon that will take care of both highly placed clients (celebrities, public figures and politicians et al) and lowly placed clients as long as they can afford our services.
• We want to become one of the leaders in the barbing salon services industry in Florida, and in The United States of America.

Our Business Structure

Bolingo and Sons Barbing Salon is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified and licensed barbers and hair stylist to man various job positions in our barbing salon.

We are quite aware of the rules and regulations governing the barbing and the cosmetologist industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise and experience to build our business brand to be well accepted in Florida and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior barbers and it will be based on their performance for a period of five years or more. These are the positions that will be available at Bolingo and Sons Barbing Salon;

• Chief Barber / Chief Executive Officer (Mr. Donald Tyler)
• Deputy Chief Barber / Barbing Salon Manager (Trump Tyler)
• Sales Agent
• Cashier (Counter Agent).

5. Job Roles and Responsibilities

Chief Barber / Chief Executive Officer:

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Attend to high profile clients (celebrities, public figures and politicians)
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the business
• Evaluates the success of the organization

Deputy Chief Barber / Barbing Salon Manger

• Responsible for managing the daily activities in the barbing salon
• Providing advice about styles and hair maintenance in response to customer enquiries
• Responsible for recruiting, training and managing staff
• Responsible for managing the organizations’ budgets
• Responsible for keeping statistical and financial records
• Responsible for preparing publicity materials and displays
• Handle marketing services
• Interfaces with third – party providers (vendors)
• Handle any other duty as assigned by the CEO

Barbers (10)

• Responsible for cutting hair for both male and female
• Responsible for dressing hair for both male and female,
• Responsible for grooming hair for both male and female
• Style and shave hair for both male and female
• Ensures that clippers and sharp objects are thoroughly sterilize before and after barbing
• Attend to clients in their various homes as requested

Sales Agents

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information as it relates to those who need our services
• Source for clients for the barbing salon
• Responsible for promoting the company’s image
• Responsible for creating marketing and sales strategies, etc.
• Represents the organization in some strategic business meetings
• Handle any other duty as assigned by the manager or chief executive officer

Cashier (Counter Agent):

• Receives payments on behalf of the organization
• Issues receipt to customers
• Prepare financial report at the end of every working week
• Handles financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the chief executive officer or manager
• Responsible for cleaning the barbing salon facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the barbing salon facility
• Handle any other duty as assigned by the manager and chief executive officer

6. SWOT Analysis

Bolingo and Sons Barbing Salon is set to become one of the leading barbing salon in West Palm Beach – Florida which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We want our barbing salon business to be the number one choice of all residence in the neighborhood of West Palm Beach – Florida.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Barber / Chief Executive Officer (owner) has a robust experience in barbing, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the barbing salon and cosmetology industry in the United States of America.

This is the summary of the SWOT analysis that was conducted for Bolingo and Sons Barbing Salon;

Our strength lies in the fact that we have a team of well qualified professionals and licensed barbers manning various job positions in our organization. As a matter of fact, they are some of the best hands in the whole of West Palm Beach – Florida.

Our location, the Business model we will be operating on, opening 15 hours daily and 7 days in a week, multiple payment options, well equipped barbing salon, home service deliveries and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness lies in the point that we are just starting out and we may not have the required finance to sustain the kind of publicity that we intend giving the business.

• Opportunities:

The opportunities that are available to barbers in West Palm Beach – Florida and in the whole of the United States of America are unlimited considering the fact that we have growing population of people who visit barbing salon at least once in two weeks.

We are going to position our business to make the best out of the opportunities that will be available to us in West Palm Beach – Florida.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies.

It is a fact that economic downturn affects purchasing and spending power; if there are economic meltdown, people who usually visit barbing salon at least once in two weeks may likely reduce it to once in a month or so and that will definitely affect of revenue.

Another threat that may likely confront us is the arrival of a new and bigger / well established barbing salon brand in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

One major trend in the barbing salon industry is that most barbers or barbing salon do not just depend on customers coming to their barbing salon to patronize their services but also go the extra mile to offer same services to clients who would want them to visit their houses.

As a matter of fact, home services attracts extra cost and barbers tend to make more money when they have loads of clients that prefers home services. For example, celebrities, public figures, and politicians would prefer having a barber visit them at home as against going to a barbers’ shop.

Another trend is that more and more professional barbing schools are starting in the United States, because the United States before now do not enforce barbers to acquire professional license are beginning to enforce such law in their states.

No doubt loads of people want to look good at all times, this is perhaps one of the major essence the barbing salon, hair salon and beauty salon business came into existence. Over the years, the number of entrepreneurs who start this type of business daily have continued to be on the rise.

This is because of the rewarding nature of the business and also the point that people want to look good nearly all year round. As such, it can be said that this is one business that if well located, can experience massive patronage all year round.

8. Our Target Market

Bolingo and Sons Barbing Salon is in business to service a wide range of customers in West Palm Beach, Florida – United States of America. As a matter of fact, we are well positioned and equipped to handle only regular customers but also celebrities, politicians and public figures.

Before choosing a location for our barbing salon, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically, those who will benefit from our service offering are adults- both male and female, as well as children. This type of folks cut across various sectors of the economy. Our target customers can be classified into different groups. As a matter of fact, those who need the services barber cuts across people of all walks of lives, ages, cultures, race, religion and tribes.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the barbing salon and beauty care industry in the United States. Our staff is well – trained to effectively service our customers and give them value for their monies. Our customers can be categorized into the following;

• Celebrities
• Public Figures
• Politicians
• Business Executives
• Sport men and women
• Young Adults
• Elderly people
• Ladies who carry low cut

Our competitive advantage

No doubt starting a barber shop business might not be a herculean task after all. As a matter of fact, it is an easy to set up business that does not require formal training to achieve (excluding the United States of America). This means that you might even decide to get into this trade without training, provided you will hire expert stylists.

Anybody can set up a barbing salon, if they have the required startup capital. It means that the possibility of having countless barbing salon is high hence the increase in competition in the industry

We aware of this which is why we are leaving no stone unturned in making our barbers’ shop a one stop arena. It is for that reason that we have decided to come up with a business concept that will position us to become the leader in West Palm Beach – Florida.

Our competitive edge is that we are a standard barbing salon that has a good number of licensed and well – experienced barbers that are on standby to meet the needs of the clients both in our shop and home services. Our business offerings also will easily assist us in attracting the various clients that will look to attract.

We are quite aware that to be highly competitive in the barbing salon and beauty care industry means that you should be able to deliver consistent quality services; you should have sense of style and excellence.

Bolingo and Sons Barbing Salon is coming into the market well prepared to favorably compete in the industry. Our barbers’ shop facility is well positioned (centrally positioned) and visible, we have enough parking space with good security.

Our staff are well groomed in all aspect of the business and all our employees are trained to provide customized customer service to all our clients. Our services will be carried out by highly trained professional and licensed barbers who know what it takes to give our highly esteemed customers value for their money.

We are going to be one of the few barbing salon in the whole of West Palm Beach Florida that will offer home services and also run a standard barbing salon that will be open for a minimum of 15 hours a day and 7 days a week. We have enough trained and licensed barbers that are ready to run a shift system.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Bolingo and Sons Barbing Salon will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for Bolingo and Sons Barbing Salon;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

• First Year-: $50,000 ( From clients who visit our barbing salon ): $150,000 ( From home service clients / celebrities / public figures / politicians et al )
• Second Year-: $100,000(From clients who visit our barbing salon): $300,000 ( From home service clients / celebrities / public figures / politicians et al )
• Third Year-: $200,000(From clients who visit our barbing salon): $500,000 ( From home service clients / celebrities / public figures / politicians et al )

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a well – established brand in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Bolingo and Sons Barbing Salon will be based on generating long-term personalized relationships with customers. In order to achieve that, we will ensure that we offer top notch all – round home healthcare services at affordable prices compare to what is obtainable in Florida.

All our employees will be well trained and equipped to provide excellent and top notch hair care / barbing services and customer service. We know that if we are consistent with offering high quality service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for our barbing salon, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of West Palm Beach, Florida – United States of America.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the barbing salon and beauty care industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in West Palm Beach – Florida.

In summary, Bolingo and Sons Barbing Salon will adopt the following sales and marketing approach to win customers over;

• Introduce our barbing salon by sending introductory letters to residence, business owners and corporate organizations
• Advertise our barbing salon in community based newspapers, local TV and local radio stations
• List our barbing salon on yellow pages ads (local directories)
• Leverage on the internet to promote our barbing salon business
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals) from satisfied and loyal customers
• Leverage on the internet / relevant social media platforms to market our barbing salon business

11. Publicity and Advertising Strategy

We are in the barbing salon services business -to become one of the market leaders and also to maximize profits hence we are going to explore all available conventional and non – conventional means to promote our home healthcare services business.

Bolingo and Sons Barbing Salon has a long term plan of offering hair care services in various locations all around Florida (home services) which is why we will deliberately build our brand to be well accepted in West Palm Beach before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Bolingo and Sons Barbing Salon;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs / events
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around West Palm Beach – Florida.
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Bolingo and Sons Barbing Salon will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in The United States of America.

We know the importance of gaining entrance into the market by lowering our pricing so as to attract all and sundry that is why we have consulted with experts and they have given us the best of insights on how to do this and effectively gain more clients soon.

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in West Palm Beach – Florida.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products will be same as what is obtainable in other places.

On the average, our haircut services will cost between $10.00 and $50.00 per service rendered. Do bear in mind that this depends on the service rendered.

• Payment Options

At Bolingo and Sons Barbing Salon, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

Starting a barbing salon business is a business that any serious minded entrepreneur can successfully start without breaking the bank.

This is so because aside from the money required to rent a shop which can be expensive depending on the size and location of the facility, every other expenses that is required are quite within the reach of a serious minded entrepreneur.

The items listed below are the basics that we would need when starting our barbing salon business in West Palm Beach – Florida, United States, although costs might vary slightly depending on the state of the economy;

• The Total Fee for Registering the Business in Florida – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses for the grand opening of our barbing salon in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, and QuickBooks Pro et al) – $3,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for office remodeling (construction of racks and shelves) – $10,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $70,000
• The cost for Start-up inventory (stocking with a wide range of products – clippers, shaving powder, hair shampoo and aftershave et al) – $ 10,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound system, Mirrors, tables and chairs et al): $4,000.
• The cost of Launching a Website: $700
• The cost for our opening party: $5,000
• Miscellaneous: $2,000

We would need an estimate of $150,000 to successfully set up our standard and first class barbing salon business in West Palm Beach – Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

This are most of the equipment and supplies we will purchase before officially opening our barbing salon to the general public;

• Barber chair
• Hair clipper
• Barber cloth or wrap
• Barber powder (talcum powder or baby powder)
• Barber neck paper/tape
• Barber mirror or back mirror
• Hair brilliantine
• Hair dryer, hair blower or blow drier
• Hair pomade
• Hair scissors
• Shave brush
• Shaving oil
• Shaving razor
• Mustache wax

Generating Funding / Startup Capital for Bolingo and Sons Barbing Salon

Bolingo and Sons Barbing Salon is a private business that is solely owned and financed by Mr. Donald Tyler and his son Trump Tyler. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Bolingo and Sons Barbing Salon intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factor are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Bolingo and Sons Barbing Salon is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our barbing salon services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Bolingo and Sons Barbing Salon will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our long – term serving staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dream.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Securing Barbing license: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the required salon equipment / tools et al (Clippers, Sterilizers and hair cut accessories): In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors: In Progress

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Barber shop business plan template + PDF

In this article, you will find an exemplary business plan for barber shop, offering a detailed framework to guide you through establishing and managing your own barber shop. It's crucial to understand that while all names and numbers in this barber shop business plan template are invented for illustrative purposes, they can be adjusted to suit the specific needs and realities of your barber shop business.

Additionally, for ease of use and customization, a Barber Shop Business Plan PDF is available for download. This article serves as an invaluable tool for entrepreneurs who are keen on developing a robust and practical strategy for launching or growing their barber shop, providing a clear roadmap and comprehensive insights into the industry.

How this barber shop business plan sample was created

To create a personalized business plan for your barber shop, all you need to do is click on "Get your business plan" . You'll be prompted to answer a few questions about your barber shop, providing essential details about your business. Our advanced AI system will then use this information to generate a comprehensive business plan tailored to your specific needs and goals. This process takes only 5-10 minutes, after which you receive a fully structured plan. The beauty of this system lies in its flexibility; you can edit and customize the plan to perfectly align with your vision. Once finalized, you have the option to save it to your computer, ensuring that your barber shop's roadmap to success is just a few clicks away.

Barber shop business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Urban Edge Barbers is a young, contemporary and fashion-forward barber shop targeting individuals aged 18-25 within the local community. The company plans to differentiate itself through its cutting-edge haircuts, beard grooming services, and a range of high-quality hair care products.

The company is structured as an owner-operated small business, helmed by seasoned barber and experienced entrepreneur, Jordan Smith. Alongside him, the business comprises a dynamic team including receptionist and customer relations expert Alex Taylor, and marketing specialist Riley Morgan.

In terms of operations, the business intends to operate from Monday to Saturday, between 9 AM and 7 PM. Staff shifts will be organized on a rotational basis to ensure constant service availability during operating hours, supplemented by regular stock checks, quality control measures, and an effective system for gathering customer feedback.

The marketing and sales strategy rests on multiple pillars: maintaining an active social media presence on platforms like Instagram and Facebook, local advertising through collaboration with local businesses, a customer referral program, an easy-to-navigate website equipped with an online booking feature, and active participation in local community events.

Given the competitive business landscape, key risks include market competition, economic downturns, staff turnover, changing consumer trends, and operational disruptions. Mitigation measures include differentiation through unique offerings, staying up-to-date with industry trends, maintaining competitive prices, offering conducive work environments to staff, and proactively scheduling regular equipment maintenance.

In terms of competition, the business identifies "Style Studio Salon" , "Downtown Gents Barbershop" , and "Modern Mane Men's Salon" as its key competitors. However, thanks to a specialized focus on trendy styles and high-quality personal grooming services, the business holds a unique position in the market.

Financial projections for the next three to five years indicate a trajectory of steady growth. The first year will be primarily devoted to initial investments, with a gradual increase in revenue anticipated. By the end of Year 1, the business expects to break even. From Years 2 to 3, we foresee a steady increase in clientele, leading to an estimated 20% annual growth. As we expand our product line and services, we predict stronger customer retention. In Years 4 and 5, with a solid customer base established, we project an annual revenue growth rate of 25 to 30%, potentially expanding our footprint with a second location.

In conclusion, Urban Edge Barbers is well-armed with a dynamic team, a unique service offering and strategic marketing and operations plans. Thus, we are poised to successfully differentiate our brand in a competitive market and carve out a niche among the younger, style-conscious demographic.

Business Name and Location: "Urban Edge Barbers" is slated to launch its flagship location at the bustling heart of the city, known for its young, vibrant community and thriving business ecosystem.

Business Industry: Urban Edge Barbers will operate within the grooming and barber service industry, offering an array of premium haircuts and styling services targeted at fashion-conscious clients.

Business History: The concept of Urban Edge Barbers was conceived by its founder, Jordan Smith, with over a decade of experience in barbering and an acute understanding of emerging trends within the industry. Recognizing a gap in the market for a dynamic and modern barber shop, the plan for Urban Edge Barbers was put into motion.

Mission Statement: "To deliver exceptional grooming experiences, embracing individual style and personality, one haircut at a time" . We aim to offer a personal touch, focusing on tailor-made hair solutions with a blend of contemporary aesthetics, fostering a space where our clients can feel at ease and confident in their style.

Legal Structure: As a small business entity, Urban Edge Barbers is an owner-operated establishment constituting a sole proprietorship.

Long-term Potential: Urban Edge Barbers aims to establish itself as a trailblazer in the local market over the span of the initial three years, post which the plan is to scale and replicate our business model across multiple locations. Leveraging digital marketing and a strong community presence, Urban Edge Barbers anticipates the steady acquisition of a loyal client base, which will underpin its long-term growth strategy.

Financially, in the first year, the business anticipates a period dominated by initial costs and investments, with revenue growth gradually increasing, culminating in breakeven by year-end. As the company moves into years two and three, a steady increase in revenue coupled with the addition of new services and products is forecasted to contribute to a 20% year-on-year growth. By the close of the fifth year, the business expects to have established a strong customer base and is forecasted to witness a robust increase in revenue growth by 25%-30%.

In congruence with solidifying its financial standing, Urban Edge also plans to explore the viability of diversification and expansion via the launch of related grooming products under the Urban Edge brand.

In conclusion, Urban Edge Barbers is positioned to make a substantial impact on the local grooming service industry with its modern approach to barbering. Focusing on quality, personalization, and keeping abreast of the latest fashion trends, the business is primed for success, positioning it well for future expansion and growth.

The business we're launching is Urban Edge Barbers, located in the heart of a bustling city catering largely to stylish young professionals in search of a versatile and cutting-edge grooming experience. The barber industry presently is a booming $5 billion market, witnessing positive growth trends over the past half-decade, and is expected to maintain this trajectory considering the increasing emphasis on personal grooming and appearance within our target market.

Our primary customers consist of trendy and fashion-conscious individuals aged between 18 and 25, a demographic that currently represents a sizeable 20% of the city's population. However, our target market extends to any individual seeking a fresh and contemporary grooming experience. The growth potential of this market is significant, given the rising population of young professionals in the city and the projected growth rate of 3-5% per annum.

Based on our market research, this demographic prioritizes not just quality and efficiency in their barbering services, but also a space where the latest style trends are not just followed but created. This market demands personalized services, a creative approach to grooming, and flexible availability of appointments.

Observing the latest market trends and patterns, we discern a robust growth potential in a barber shop model that not merely offers grooming services but also doubles as a meet-up location, solidifying their cool-hangout reputation. The trend is towards experiential barbering spaces.

Our key competitors are "Style Studio Salon" , "Downtown Gents Barbershop" , and "Modern Mane Men's Salon" . Style Studio Salon holds a significant 20% market share, backed by its traditional service offering and robust market presence. Downtown Gents Barbershop, with a 15% market share, banks on its vintage charm and is popular among the older demographic. Modern Mane Men's Salon, holding a 10% market share, offers similar services to ours but lacks emphasis on personalization.

Although our market is reasonably competitive, our business model that combines an up-to-date grooming service with an experiential space sets us apart. Our lead barber Jordan Smith's expertise, combined with Alex Taylor's client service skills and Riley Morgan's innovative marketing strategies, make up a formidable trio providing us an edge over our competitors.

The potential barriers in our way to market entry may include obtaining appropriate licensing, recruiting skilled staff, establishing supply chains for premium grooming products, and standing out in a competitive marketplace. Strategies to overcome these barriers include ensuring rigorous compliance with regulations, providing attractive employment packages for quality talent, establishing relationships with topnotch suppliers, and a robust and distinct market presence using innovative branding strategies.

In conclusion, Urban Edge Barbers is well-placed to make a significant impact in the booming barbering industry. With a clear understanding of our target market needs, a robust plan to negotiate barriers, and a dynamic team to execute this vision, we expect profitable growth over the coming years.

Organizational Structure and Management

Urban Edge Barbers operates under a flat organisational structure aimed at promoting collaboration and enhancing efficiency. At the apex of the structure is the owner and lead barber, Jordan Smith. He is ably supported by Alex Taylor, a seasoned customer relations specialist who handles all reception duties, including appointment scheduling. Assisting them in crafting brand visibility and growth is Riley Morgan, the team's marketing strategist.

Despite its seemingly compact size, the team encapsulates a wealth of experience and expertise in their respective roles. Jordan, with over a decade of experience in the art of barbering, remains on top of modern men's hairstyles. Alex is a customer service maven with an unparalleled mastery of organizational logistics, while Riley, a degree holder in marketing, brings on board cutting-edge digital marketing techniques.

In anticipation of business growth and expansion, more staff will be hired to meet the demand. Current projections suggest the need for two additional barbers in the next two years and a possible recruitment of a human resource manager should the business scale up faster.

Urban Edge Barbers believe in fostering a culture of mutual respect and swift resolution of staff disputes, hence the need for transparent human resource hiring policies and practices. To maintain a harmonious working environment, the business will endeavor to ensure equality in recruitment. Detailing staff obligations, leave allocations, working hours, and remuneration will be clearly stipulated in the employee handbook.

The business will rely on the expertise of external consultants, mainly for legal and financial advice. A local accounting firm, Branson & Associates, will provide financial consultation, ensuring that the barber shop complies with local and federal tax law and maintains its financial health.

In summation, Urban Edge Barbers exemplifies a potent mixture of expertise, innovative management structure, and sound HR practices that will undoubtedly guarantee its growth and success. The deeply ingrained culture of equality and respect, coupled with its penchant for nurturing talent, speaks volumes about its vision and deliberate focus on becoming a leader in the industry.

Urban Edge Barbers specialises in a range of grooming services including, but not limited to, haircuts, scalp treatments, beard grooming, and a selection of other premium personal grooming services. All services are performed by trained barbers with comprehensive knowledge of hair types, scalp health, and latest trends in men's hairstyles.

The business also offers sales of a curated range of high-quality hair care and beard grooming products. These products have been carefully selected for their superior ingredients, exceptional performance, and ethical manufacturing practices.

One of the unique selling propositions of Urban Edge Barbers is our location-based tailoring of services. Understanding that trends and styles fluctuate based on demographics and location, our team stays ahead of the curve by constantly researching and innovating based on the local fashion landscape.

Currently, the business is in the start-up stage and our team has been diligently working on procuring high-quality equipment, sourcing suppliers for hair and beard care products, recruiting experienced barbers, and finalising the décor to echo the trendy and edgy company ethos.

The Urban Edge Barbers’ logo has been registered as a trademark at the United States Patent and Trademark Office (USPTO). The company is also in the process of patenting a unique scalp treatment mix formulated by our lead barber, Jordan Smith. The exact recipe and process are confidential for business reasons.

The production process for services begins with consultation where our barbers understand the client's requirements and make recommendations based on their hair type, face shape, and personal style. Following the service, customers are guided on how to maintain their hair or beard style at home. In terms of products, we have direct tie-ups with national distributors, who source the products from manufacturers, which are then stocked at our shop.

We have multiple suppliers for our product range, ensuring that a shortage from one supplier does not affect our inventory. For instance, our hair care range is supplied by Brilliant Hair Co., a renowned brand in the industry, while beard care products are sourced from two suppliers, Manly Mane and Beard Bros Supply, both well-reputed brands in their own right.

Overall, Urban Edge Barbers stands at the intersection of style, sophistication, and quality, ready to revolutionise the grooming experience of the urban gentleman. Our focus on localized trends and innovation, backed by our intellectual property, outlining the production process, and strategic supplier relations, are the foundational pillars on which this idea is being brought to life.

The central principle guiding our marketing strategy at Urban Edge Barbers is to cater to the trend-conscious and style-forward needs of our target demographic, young professionals and fashion-forward individuals aged between 18-25 years.

In keeping with this goal, our primary marketing channels will be social media platforms like Instagram and Facebook. By showcasing our diverse range of services, cutting-edge hairstyles, and professional staff, we aim to attract our target customers. Social media platforms also provide opportunities for engaging with customers in a more relaxed and informal way.

Our marketing plan includes regular engagements like themed posts, active interaction with followers, sharing customer testimonials, posting before and after transformation images, and sharing grooming tips and tutorials. We will also focus on local search engine optimization and online reputation management to ensure that we are easy to find and customers find positive reviews about us when they search for us online.

In addition, our sales strategy combines the efforts of our in-shop sales team that includes all our barbers and our receptionist. The team is trained to upsell services and products at the point of sale. This involves suggesting additional services during consultation and product recommendations during or post-service.

Another component of our sales plan is to offer online booking options to our clients. By partnering with an automated booking software platform, we aim to provide our clients with around-the-clock, easy-to-use, and flexible booking options. This service allows customers to choose their preferred barber, service, and appointment time, which also aids in smooth shop operations and resource allocation.

Urban Edge Barbers believes in value-based pricing. Services are priced based on the complexity, time taken, and the levels of expertise required. We aim to maintain competitive pricing in the area to ensure affordability without compromising on service quality.

Distribution channels cover both our physical location for first-hand services and our online platform for service bookings and product sales. We also anticipate creating relationships with local gyms, corporations, and local universities to provide mobile services to these groups at special events.

For promotion and advertising, we plan to invest in local print media, online pay-per-click (PPC) ads, and industry-specific magazines. The launch of the shop will be promoted heavily with an inauguration event and opening month discounts. A referral program will also be implemented to incentivize existing patrons to bring companions.

Lastly, our customer service policy is focused on 100% customer satisfaction. A feedback system will be implemented to make sure every customer is allowed to voice their opinion. We will offer support through multiple channels such as phone, email, and social media, providing timely and helpful responses to questions or concerns.

Our marketing and sales strategy at Urban Edge Barbers is rooted in understanding our customers, offering high-quality services, and maintaining robust customer relations. It harnesses the power of digital tools while remaining grounded in the principles of genuine hospitality and superb customer service.

Operational Workflow:

At Urban Edge Barbers, daily operations will be organised by our receptionist and customer relations manager, Alex Taylor, who will maintain an updated scheduling system to ensure appropriate time allocation for each client. Our opening hours will run from 9 AM to 7 PM six days a week with only Sundays being off.

Production/Service Delivery Processes:

Upon arrival, each client will be greeted by our receptionist and checked into our system. After a short waiting period in our comfortable waiting area, our clients will be attended by our skilled barbers who will take time to listen to their preferences before giving them the desired haircut or grooming service.

Quality Control Measures:

The quality of our service delivery will be placed under stringent checks to maintain our high standards. Our barbers will receive regular training under the guidance of our lead barber, Jordan Smith, to ensure they are updated with the latest trends and techniques in men's grooming.

Inventory Management:

We will conduct stock checks at regular intervals to ensure we neither overstock nor understock our inventory of grooming products and supplies. Our inventory will be managed digitally to ensure easy tracking and swift, effective re-stocking from our suppliers.

Supply Chain Management:

Our supply chain will be streamlined and efficient, derived from cemented relationships with trusted suppliers for grooming products and equipment. We maintain this by negotiating favourable terms that allow for prompt deliveries and quality supplies.

Facilities and Equipment Needs:

Urban Edge Barbers will be housed in a comfortable, spacious and modern facility equipped with all the necessary grooming equipment. Our facility will have three barber stations paired with comfortable barber chairs, washbasins, and storage cabinets. There will also be a reception area, waiting area and stock/inventory room. Mirrors, hair trimmers and clippers, scissors, combs, towels, cleaning supplies and protective gear amongst others are part of our initial equipment requirement.

We will use both direct purchase and leasing options for our equipment needs. While equipment like barber chairs and stations will be directly purchased, we might explore leasing options for certain expensive equipment such as high-end hair care and treatment machinery if required in future. All our equipment will be periodically tested to ensure health and safety standards are met.

In conclusion, Urban Edge Barbers ensures a smooth operational plan that guarantees a consistent service experience for our clients, regulated inventory and supply chain management and meeting all facility and equipment needs efficiently and economically.

As a start-up looking to disrupt the barber services market, Urban Edge Barbers has worked diligently to prepare a comprehensive financial projection to offer insight into our financial future.

• Sales Forecast: Our sales forecast for the first year is approximately $150,000, based on reasonable assumptions regarding customer acquisition and product service sales. By strategically marketing our services, offering highly sought-after endorsements, and using our talented team's networking, we intend to outperform these projections.
• Profit and Loss Projection: Considering all overhead costs, we expect to break even by the end of the first year and anticipate a slight profit of around 10% in our second year. By the third year, we aim to see a consistent profit margin near 25%.
• Cash Flow Projection: The cash flow forecast shows that Urban Edge Barbers will have a positive cash flow from the second year onward, after considering all expenses, including staff salaries, rent, maintenance, and advertising costs.
• Balance Sheet Projection: Our balance sheet accounts for all the assets, liabilities, and owner’s equity. The primary assets include cash, accounts receivables, and inventory. The liabilities consist of our debts, account payable, and accrued expenses. The owner's equity will be the difference between our assets and liabilities.
• Break-Even Analysis: Based upon cautious market penetration projections and considering overhead and fixed costs, Urban Edge Barbers expects to reach its break-even point by the end of the first year. This will be helped largely by the careful management of cash flow and strict adherence to payment schedules on both the collecting and paying ends.
• Financial Assumptions: The prime financial assumptions include a moderate economy with no major downturns which could affect consumer spending. Additionally, we have assumed a continuous increase in client base and moderate competition in the market over the next five years.
• Considerations: Our financial plan takes into consideration potential risks and challenges including potential economic downturn, staff turnover, increased competition, and market saturation. Strategies for mitigating these risks form an integral part of our business model.

In conclusion, our financial projections suggest an optimistic portrait for Urban Edge Barbers. With sound fiscal management, disciplined work ethics, and an unwavering focus on quality and customer service, the company is expected to make substantial financial gains over the coming years.

• Senior Management Team: The management team of Urban Edge Barbers is led by Jordan Smith, a barber with over a decade of seasoned experience, who owns and operates the shop. Supporting him is Alex Taylor managing customer relations and the reception, and Riley Morgan, marketing specialist well-versed in digital marketing strategies.
• Capital Requirements: The initial capital requirement for the establishment of Urban Edge Barbers is approximately $75,000, which will cover costs associated with leasehold improvements, professional barber chairs, washing units, equipment, initial inventory, working capital, and marketing for the first six months of operation. Jordan Smith will invest $45,000 from his personal savings, and the remaining amount will be funded through a small business loan.
• Risk Analysis: Urban Edge Barbers acknowledges that potential risks may come from various sources such as changing market trends, economic instability, operational disruptions, and competition. Each of these risks has been carefully analyzed, and adequate measures have been put into place.
• Market Risks: One of the main market risks for Urban Edge Barbers comes from competition. Nearby barber shops and salons that offer similar services could pose a threat. To stand out and mitigate this risk, Urban Edge will differentiate itself with unique, high-quality services and a strong brand identity that appeals to the target customer base.
• Operational Risks: Operational risks such as equipment failure or staff shortages could impact productivity. This risk will be mitigated by having backup equipment and cross-trained staff available at all times.
• Financial Risks: Financial risks could occur from economic downturns or unforseen expenses. Urban Edge plans to counter this by maintaining a conservative budget, regularly reassessing the financial landscape, and keeping a contingency fund.
• Legal Risks: As with any business, there will be legal risks including issues related to employee relations or compliance with health and safety regulations. Urban Edge plans to retain a legal advisor to ensure all activities comply with necessary legal requirements.
• Insurance Considerations: Urban Edge Barbers has taken insurance quite seriously. Commercial general liability insurance has been procured to protect the business from liability claims for bodily injury and property damage. Additionally, the business has worker's compensation insurance for the staff and will ensure that all insurance policies are updated as the business grows.

Finally, Urban Edge Barbers has established detailed contingency plans in case of any unforeseen circumstances. These include procedures to handle unexpected staff shortages, emergency facility issues, and financial strains. By palpably addressing each risk area and by having a robust contingency plan in place, Urban Edge Barbers is confident about parrying the extensive challenges of the entrepreneurial landscape.

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Here is a free business plan sample for a barbershop salon.

Have you been envisioning the perfect barbershop where style and tradition blend seamlessly, but you're not sure how to turn that vision into reality?

Look no further, as we're about to present you with a comprehensive business plan tailored for aspiring barbershop owners.

Creating a detailed business plan is crucial for any entrepreneur. It serves as a roadmap, guiding you through the establishment and growth of your business, ensuring that you stay focused on your objectives and strategies.

To get started on the path to success, take advantage of our barbershop business plan template. Our team is also on hand to provide a free review and fine-tuning of your plan, setting the foundation for your barbershop's future.

How to draft a great business plan for your barbershop salon?

A good business plan for a barbershop must cater to the unique aspects of the grooming and personal care industry.

Initially, it's important to provide a comprehensive overview of the market. This includes current statistics and identifying emerging trends within the grooming sector, as illustrated in our barbershop business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as local residents, professionals, students), and establish the distinctive appeal of your barbershop (traditional, modern, specializing in certain styles or treatments).

Market analysis is the next critical component. This requires a thorough examination of local competitors, industry trends, and consumer preferences specific to grooming services.

For a barbershop, particular emphasis should be placed on the services you intend to provide. Outline your service offerings - haircuts, shaves, beard trims, grooming products - and discuss how they cater to the demands and tastes of your intended clientele.

The operational plan is equally vital. It should detail the location of your barbershop, the layout of the cutting and waiting areas, supplier relationships for grooming products, and the service delivery process.

In the barbershop business, it is crucial to highlight the expertise of your barbers, the quality of your equipment, and adherence to hygiene and safety standards.

Then, delve into your marketing and sales strategy. How do you plan to attract and keep clients? Explore promotional tactics, customer loyalty programs, and potential ancillary services (like selling grooming products).

Today, a digital strategy is indispensable. Consider how a website or social media engagement can enhance your barbershop's visibility and customer interaction.

The financial framework is another cornerstone. This section should encompass the initial investment, revenue projections, ongoing expenses, and the point at which the business will break even.

In a barbershop, it's essential to have a precise understanding of service costs and potential profit margins. For assistance with this, refer to our financial forecast for a barbershop .

Compared to other business plans, a barbershop's plan must pay closer attention to factors such as the experience and retention of skilled barbers, specific health and sanitation regulations, and the potential for repeat business due to the personal nature of the services.

A well-crafted business plan is a tool for the owner to refine their strategy and attract investors or loans.

Investors and lenders are looking for a solid market analysis, realistic financial projections, and a comprehensive understanding of the day-to-day operations of a barbershop.

By presenting a thorough and substantiated plan, you showcase your dedication and preparedness for the success of your venture.

To achieve these goals while saving time, you can fill out our barbershop business plan template .

A free example of business plan for a barbershop salon

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a barbershop .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The barbershop industry is a stable and essential service sector with a consistent customer base.

Recent estimates value the global barbershop market at tens of billions of dollars, with a steady clientele that ensures its ongoing relevance. In the United States alone, there are over 100,000 barbershops, contributing significantly to the economy and providing employment opportunities.

These numbers underscore the barbershop's enduring place in American society and its substantial economic contribution.

The grooming industry is witnessing a resurgence of traditional services blended with modern trends. Men's grooming has expanded beyond the basic haircut, with an increased focus on beard styling, facial treatments, and even manicures for a well-rounded grooming experience.

There is a growing emphasis on the use of organic and natural products, as customers become more health-conscious and concerned about the ingredients in grooming products.

Barbershops are also becoming social hubs, where customers can relax and socialize, reflecting a trend towards creating a more engaging and community-oriented experience.

Additionally, the rise of mobile and at-home barber services caters to the busy lifestyles of modern consumers, offering convenience and personalized service.

With the increasing importance of personal branding and online presence, customers are seeking more customized and unique hairstyles to stand out, driving barbershops to offer bespoke services.

Success Factors

The success of a barbershop hinges on several critical aspects.

Foremost is the skill and expertise of the barbers. A barbershop that employs experienced and well-trained barbers who can deliver a wide range of styles and services is more likely to develop a dedicated clientele.

Creating a welcoming and comfortable atmosphere is also vital, as it enhances the overall customer experience and encourages repeat visits.

The location of the barbershop plays a significant role in its success, with high-traffic areas often leading to higher visibility and walk-in traffic.

Exceptional customer service is paramount, as personalized attention can foster loyalty and positive word-of-mouth referrals.

Lastly, effective business management, including cost control, marketing, and the ability to adapt to changing grooming trends, is essential for the sustained success and growth of a barbershop.

The Project

Project presentation.

Our barbershop project is designed to cater to the grooming needs of the modern man, offering a blend of traditional and contemporary haircuts and styling services. Situated in a bustling urban area or near business districts, this barbershop will provide a range of services from classic cuts and beard trims to the latest trends in men's hair fashion, all delivered with exceptional skill and attention to detail.

The emphasis will be on creating a welcoming and comfortable atmosphere where clients can relax and enjoy a premium grooming experience.

This barbershop aims to establish itself as a go-to destination for men of all ages seeking a refined and personalized approach to their grooming routine, thereby enhancing their confidence and personal style.

Value Proposition

The value proposition of our barbershop project is centered on delivering a superior grooming experience tailored to the individual style and preferences of each client.

Our dedication to craftsmanship, ambiance, and personalized service offers a unique and memorable visit, while contributing to the self-assurance and satisfaction of our customers.

We are committed to fostering a space where men can unwind, refresh, and feel their best, and aim to set a new standard in men's grooming by combining tradition with innovation.

Our barbershop aspires to be a cornerstone in the community, providing a space not just for haircuts, but for building relationships and promoting the timeless art of men's grooming.

Project Owner

The project owner is a seasoned barber with a passion for the craft of men's grooming.

With years of experience in the industry and a keen eye for style, he is determined to launch a barbershop that distinguishes itself through its dedication to quality, comfort, and style.

With a vision of creating a community hub for grooming and camaraderie, he is committed to offering exceptional service that exceeds the expectations of the modern gentleman.

His commitment to the trade and his enthusiasm for innovation make him the driving force behind this project, aiming to elevate the barbershop experience for clients who value personal care and style.

The Market Study

Market segments.

The market segments for our barbershop are diverse and cater to a wide range of clients.

Firstly, we have individuals who value personal grooming and regular hair maintenance, making them frequent visitors to our establishment.

Next, there are clients who are looking for a luxurious grooming experience, including premium services such as hot towel shaves, beard trims, and scalp massages.

Another segment includes those who are interested in the latest hair trends and styles, relying on professional barbers to provide them with a modern and stylish look.

Lastly, we also cater to a clientele that values a community atmosphere, where the barbershop serves as a social hub for local gatherings and conversations.

SWOT Analysis

A SWOT analysis of our barbershop project highlights several key factors.

Strengths include a skilled team of barbers with a passion for grooming, a welcoming and comfortable atmosphere, and a strong reputation for quality service.

Weaknesses may involve the challenge of building a client base in a competitive market and the initial costs associated with establishing a premium service offering.

Opportunities can be found in the growing trend of men investing more in personal grooming and the potential to expand services to include additional grooming products and treatments.

Threats might include the emergence of new competitors in the area, economic downturns affecting discretionary spending, and shifts in grooming trends.

Competitor Analysis

Competitor analysis in the barbershop industry indicates a competitive landscape.

Direct competitors include other local barbershops and grooming salons, as well as franchise chains that offer similar services.

These competitors vie for clients who are loyal to their grooming routine and who appreciate a high level of service.

Potential competitive advantages for our barbershop include a unique customer experience, superior technical skills, a strong brand identity, and the ability to quickly adapt to changing fashion and grooming trends.

Understanding the strengths and weaknesses of our competitors is crucial for carving out a niche in the market and ensuring customer loyalty.

Competitive Advantages

Our barbershop's competitive edge lies in the exceptional skill set of our barbers and the premium customer service we provide.

We offer a comprehensive range of services, from classic cuts to modern styling, all performed with meticulous attention to detail to ensure every client leaves looking their best.

Our dedication to creating a welcoming and inclusive environment helps us foster strong relationships with our clients, solidifying their trust in our brand.

We also emphasize the importance of a clean and hygienic workspace, using top-of-the-line tools and products, which reassures our clients of the high standards we uphold in every aspect of our service.

You can also read our articles about: - how to open a barbershop salon: a complete guide - the customer segments of a barbershop salon - the competition study for a barbershop salon

The Strategy

Development plan.

Our three-year development plan for the modern barbershop is designed to establish a strong brand presence in the grooming industry.

In the first year, we will concentrate on building a loyal client base by providing exceptional service and creating a welcoming atmosphere.

The second year will focus on expanding our services and possibly opening additional locations in high-traffic areas to increase our market reach.

By the third year, we aim to innovate our service offerings, incorporating advanced grooming techniques and exploring partnerships with grooming product companies to enhance our service quality.

Throughout this period, we will prioritize customer satisfaction, employee training, and staying ahead of industry trends to ensure we remain a top choice for grooming services.

Business Model Canvas

The Business Model Canvas for our barbershop targets individuals seeking high-quality grooming services and a superior customer experience.

Our value proposition is centered around providing expert haircuts, shaves, and grooming services in a comfortable and masculine environment.

We offer our services primarily at our physical location, utilizing key resources such as skilled barbers, quality grooming products, and a well-designed shop atmosphere.

Key activities include delivering consistent grooming services, managing customer relationships, and maintaining a clean and inviting shop environment.

Our revenue streams are generated from the provision of grooming services, sale of grooming products, and potential membership or loyalty programs.

Our costs are mainly associated with staff salaries, shop maintenance, and marketing efforts.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building a strong brand identity and community engagement.

We plan to attract and retain customers by offering a superior grooming experience and promoting our services through local events, social media, and word-of-mouth referrals.

We will also create partnerships with local businesses and sponsor community events to increase visibility.

Additionally, we will leverage online booking systems and customer reviews to build trust and convenience for our clients.

Our aim is to become a recognized and respected brand within the community, synonymous with quality and reliability in grooming services.

Risk Policy

The risk policy for our barbershop is designed to mitigate risks associated with service quality, customer satisfaction, and operational efficiency.

We will ensure all barbers are fully trained and adhere to the highest standards of hygiene and professionalism.

Regular staff training and equipment maintenance will be conducted to prevent service disruptions.

We will also manage financial risks by maintaining a conservative budget and monitoring cash flow closely.

Insurance coverage will be secured to protect against potential liabilities related to our services and operations.

Our focus is on delivering a safe and satisfying experience for every customer that walks through our doors.

Why Our Project is Viable

We are confident in the viability of our barbershop due to the increasing demand for specialized grooming services.

With our dedication to quality, customer experience, and staying current with grooming trends, we believe we can carve out a significant niche in the market.

We are excited to offer a space where clients can relax, refresh, and enjoy the camaraderie of a traditional barbershop with a modern twist.

We are adaptable and ready to evolve with the industry to ensure the long-term success of our business.

We look forward to the opportunity to serve our community and grow a loyal customer base with our barbershop.

You can also read our articles about: - the Business Model Canvas of a barbershop salon - the marketing strategy for a barbershop salon

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a barbershop and our financial plan for a barbershop .

Initial expenses for our barbershop include the cost of leasing a suitable location, outfitting the shop with high-quality barber chairs and equipment, obtaining the necessary licenses and permits, purchasing initial inventory such as hair care products and grooming tools, and investing in staff training to ensure top-notch service. Additionally, expenses will cover the creation of a strong brand identity and the execution of marketing strategies to attract our target clientele.

Our revenue assumptions are based on a thorough market analysis of the local demand for professional barbering services, taking into account factors such as population demographics, competition, and current grooming trends.

We expect a steady increase in clientele, beginning with a conservative estimate and expanding as our barbershop gains recognition for its exceptional services.

The projected income statement outlines expected revenues from services provided, product sales, and other offerings, while detailing costs of goods sold (such as hair care products), labor expenses, and operating costs (rent, utilities, marketing, salaries, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our barbershop.

The projected balance sheet will display assets unique to our barbershop, like salon equipment and product inventory, against liabilities such as loans and accounts payable.

It will provide a snapshot of the financial standing of our barbershop at the conclusion of each fiscal period.

Our projected cash flow statement will itemize all cash inflows from services rendered and product sales, against cash outflows for expenses and purchases. This financial tool is crucial for predicting our cash requirements and ensuring smooth financial operations.

The projected financing plan will detail the sources of funding we intend to tap into to cover our initial setup costs.

The working capital requirement for our barbershop will be diligently tracked to maintain sufficient liquidity for day-to-day operations, such as restocking grooming supplies, managing inventory, and fulfilling payroll obligations.

The break-even analysis for our barbershop will calculate the volume of services we need to provide to offset all our costs, including the initial investment, and begin generating profit.

It will signal the point at which our business becomes financially sustainable.

Key performance indicators we will monitor include the average revenue per customer, the frequency of repeat customers, the profitability of our service offerings, and the overall customer satisfaction level.

These metrics will be instrumental in gauging the financial health and success of our barbershop.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a barbershop salon .

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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

Jonpaul’s is an upscale old-world gentleman’s barber shop that offers today’s progressive gentlemen a haven where he can sit back, relax and experience the “World Class” art of grooming and services in a gentleman’s club atmosphere, which is masculine and therapeutic. Jonpaul’s is aimed at an exclusive market and a discerning customer base, and will add tremendous value to our community while offering a combination of “World Class Services” not currently being offered by any competitor in the greater Gigaburb area. We intend to be profitable by increasing our client base through becoming a highly sought after destination.

Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies, and network with their colleagues and friends!

1.1 Mission

Jonpaul’s will provide a comforting, yet stimulating, old world gentleman’s club atmosphere in which customers will be able to relax both their body and mind, through a wide range of services. Jonpaul’s will establish itself as a world class service provider to which clients can always come to escape the stresses of life, and rejuvenate their energies, enjoy the camaraderie of their colleagues and friends.

1.2 Keys to Success

The keys to success in our business are:

• Location : Providing an easily accessible location for clients.
• Environment : Providing an environment conducive to giving relaxing and professional service.
• Convenience : Offering clients a wide range of services in one setting, and extended business hours.
• Reputation : Reputation of the owner and staff as providing superior personal service. 
• Effective advertising : Advertising in the corporate environment.

1.3 Objectives

The objectives for Jonpaul’s are outlined below:

• To create a service-base company whose goal is to exceed customer’s expectations.
• Sales increase substantially by end of Year 2 and nearly double year one revenue by the end of Year 3.
• To increase the number of clients services by at least 20% per year through superior performance and word-of mouth referrals.
• Have a clientele return rate of 90% by end of Year 1.
• Become an established community destination by end of Year 1.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Jonpaul’s is a full-service gentleman’s barber shop dedicated to consistently providing world class men’s grooming services to our clients, high quality products while furnishing an enjoyable relaxing atmosphere at an acceptable price/value relationship.

Our Motto: “World Class Service Begins Here”

The timing is right for this venture. Patiently searching for the last few years for a similar highly recognized existing business in a prime location, was unsuccessful. We therefore decided to build one from the ground up.

2.1 Start-up Summary

After spending several months searching for a high-end exclusive gentleman’s barber shop to purchase, the owners decided to start an exclusive barber shop – men’s grooming services from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment for the shop. The start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months.

2.2 Company Locations and Facilities

Jonpaul’s is located in The Mall, a 160,000 foot shopping and entertainment center in Gigaburb. The suite is 1,950 sq. ft at $24.50/sq. ft. with a 3-year lease. This site is a very high profile area with easy access and ample parking.

The Mall is anchored by Regal Cinema, the largest theater chain in the Gigaburb market with a 16-screen, state of the art complex. In addition to specialty retail and service shops within the center, there is a food pavilion anchored by Starbucks, Macaroni Grill, Garrison’s, and Rio Bravo. Other tenants include Ben & Jerry’s, Las Vegas Golf, specialty furniture, boutiques, antiques, and specialty children shops.

The Mall is located on the corner of a highly traveled State Highway and a Metro Road in the high growth, affluent area of Gigaburb. The Mall’s primary trade area will serve the burgeoning country club communities and exclusive neighborhoods located within a fifteen-minute drive from the site. According to Equifax National Decision Systems, the primary trade area in 2000 had a population of 317,931 that is projected to reach 358,716 by 2005.

2.3 Company Ownership

Jonpaul’s is a privately held S corporation co-owned by Cathy Leskie and her husband Dr. Jonpaul Leskie. Cathy Leskie has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist, then as a manager – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie – is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new business and directing operations for Fortune 500 companies worldwide.

To achieve our objectives, Jonpaul’s is seeking loan financing. This loan will be paid from the cash flow from the business, and will be secured by the assets of the company, and backed by the character, experience and personal guarantees of the owners.

Products and Services

Jonpaul’s is considered an upscale full-service barber shop – services exclusively for men. We offer our clients a gentleman’s club atmosphere, with a complimenting wide range of services and products that include:

• Hair : Cut and style,  one step hair color, highlights, toner, corrective color, hair and scalp treatments
• Shaves : Traditional straight razor shaves, hot towels, and balm treatment
• Nails : Manicures, pedicures
• Waxing Services : Eyebrow shaping
• Men’s Services : Essential facials and peels, sports massage, deep tissue massage
• Hair Laser Removal : Hair removal on neck, back, ears, etc.
• Shoe Shine : Shoe shine service in the waiting room or while services are being performed.
• London : Shave creams, soap, bath oils, shaving accessories exclusively for men
• United States : Shave creams, skin care, shaving accessories exclusively for men.

Explanations and/or consultations will be provided on all services and products if needed.

3.1 Product and Service Description

3.2 Competitive Comparison

3.3 Sales Literature

Service brochure, logo/slogan with advertising to be included, and a planned website.

3.4 Fulfillment

Jonpaul’s services sell themselves. World Class Service performed in an upscale environment will attract clientele. Our prices are very reasonable for the quality of services provided. We have an agreement with a U.S. based importer of our London products, which keeps our product price at its lowest price point.

3.5 Technology

Jonpaul’s will sell complimenting products of the highest quality, and latest scientific development.

Our gentleman’s shop computer system, incorporates the latest hardware and software to manage appointments, client database, point of sale, email capabilities, Web-enabled networking, inventory, bar code reading, historical data, employee records, transaction history, accounts receivable/payable and payroll. Back-up of the system is performed daily.

Clients will be emailed appointment confirmation messages two days prior to appointment. In addition they will also receive a personal phone call one day prior to appointment to confirm appointment. A thank you note will be emailed automatically after services have been performed.

Our gentleman’s shop will incorporate a wireless network within the facilities. It will serve as an internal network and provide a service for our clients that need to access the Internet while visiting our facilities.

3.6 Future Products and Services

Jonpaul’s will be considering branding its own product line in the future. In addition it may offer chiropractic services and acupuncture services on an as needed basis. Jonpaul’s will always remain involved with the best men’s hair styling and health techniques offered, and will implement them if deemed appropriate and feasible for Jonpaul’s clientele.

Market Analysis Summary how to do a market analysis for your business plan.">

Jonpaul’s will focus on the professional male. An Internet study revealed that 85% of professional men had personal hair grooming services performed during the workday. The space at The Mall fits the demographics for our business. Applied Geographic Solutions estimates that 59,251 people live within a three-mile radius of our facility and 42,759 work there. They estimate 161,848 live within a five-mile radius and 109,867 work there. There are 15 business parks totaling 6,206 businesses located within a seven-mile radius.

4.1 Market Segmentation

Our target market will be barber shop services for the professional male. Based on our Internet survey, 80% of our services will be associated with hair, hair color, shaves, shoe shine; 15% will come from facial, massage, nail, and tanning services; and 5% will come from products. Thus, our target market will be male professionals and retirees, from the age of 25, with individual and household incomes greater than $75,000.

The following table and chart depict our potential customers with a conservative annual growth rate of 4%. The annual growth rate for the area has been 7.5% since 1990.

4.2 Target Market Segment Strategy

The members of these market segments have luxury money on hand, and lead professional lives filled with very busy schedules. All persons usually need hairstyling regardless of income level, and make the effort to find money available to style their “look.”

4.2.1 Market Trends

In spite of the massive growth in residential and corporate complexes and substantial employment within 7 miles of The Mall, a gap currently exists in the retail trade and entertainment area. The shopping center is strategically located between two major malls, each occupying more than 1.2 million square feet. Virtually no high-end restaurants or commercial support services existed in the Gigaburb vicinity until The Mall was developed. Our facility will be located in this center, which provides a huge competitive advantage.

A population of nearly 205,000 people, consisting of young, upper-class families with an average household income of $92,247, exists within a seven-mile radius of the center. The immediate area surrounding The Mall has impressive demographics as well, with an average household income of $119,423 within a three-mile radius. The average new house sale price in The Mall area in 1998 was $377,249, up from $227,000 in 1990. It is also important to note that many companies are locating their corporate headquarters in the Gigaburb vicinity, not just administrative offices. Another plus is that several office buildings, and hotels, are located within a short drive of our gentleman’s shop.

4.2.2 Market Growth

Our gentleman’s shop’s trade area’s best growth potential is in terms of daytime employment. The total daytime business population in a three-mile radius is 42,759 with the residential population at 59,251. The total daytime business population in a five-mile radius is 109,867 with the residential population at 161,848. The nearby business parks also have an ample supply of land for future office development. An even more predictable source of daytime employment growth is the planned expansion of existing companies.

The Mall is the only shopping and entertainment center site within an 8 mile radius. Jonpaul’s is the only gentleman’s shop exclusively for men at The Mall. The future look very promising for a thriving business with a continual presence of clients.

4.2.3 Market Needs

The traditional barbershop of years past have been traditionally been replaced by unisex salon’s and spa’s which focused mainly on women. Professional men are more health and style conscious, especially men who have achieved a modicum level of professional success. They are willing pay for products and services that are geared specifically toward men. They are looking for an environment that consistently offers quality service, products and camaraderie. They look for a gathering place where they can openly discuss politics, watch sports or stock market news on TV, read the newspaper, network, get a cup of gourmet coffee, buy an imported cigar, and get a shoe shine.

The surrounding area of The Mall and Country County has become a bastion for the successful, having consistently been the fastest growing areas in our state. This has created a community of wealth, mobility, and growth. State Highway is a major north/south highway that connects the northern suburbs to midtown Gigaburb. The section of State Highway near our site is two lanes in each direction and includes an interchange at Metro Road. In 1998, the State DOT recorded an ADT volume on State Highway of 46,082 vehicles per day up from the 1997 traffic count of 38,375. This number is expected to continue to increase substantially over the next few years.

4.3 Service Business Analysis

We are part of the retail health and beauty industry which has four major types:

• Salons : Stores with only hair styling services and products.
• Day Spas : Stores specializing in body health maintenance through a variety of services and products.
• Day Spa & Salon : Stores combining the services of the two aforementioned.
• Health & Beauty Products : Stores selling only merchandise product covering the wide range of products available but not inclusive of those sold by salons and spas.

4.3.1 Main Competitors

The main competitor is VanAstorBilts located across town. Strengths of VanAstorBilts are its wide array of spa services. The weaknesses of VanAstorBilts are the limited number of services dedicated specifically to male clients, i.e. hair grooming, shaves, shoe shines. VanAstorBilts services and products cater more toward the female professional. We feel the presence of Jonpaul’s is not a direct competitor to VanAstorBilts and visa versa.

Our market advantage is wide open, and will give us the opportunity to service a large population base of professional males that is not currently being well served.

4.3.2 Competition and Buying Patterns

Clients choose men’s grooming services based on proximity to their daily travels from home and work, reputation for high quality service, and good pricing. With our combined services and catering to the male professional, we don’t feel we have competition. Any competition will mainly be from unisex salons or combination unisex spa-salons.

4.3.3 Business Participants

Industry participants are those whose services include salon and spa offerings. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, nail, and face works.

No one industry participant has focused specifically toward men only.

Strategy and Implementation Summary

• Emphasize quality, originality, and “World Class Service”. We will differentiate ourselves from our competitors by offering a staff of practitioners who are not only certified in their professions, but will be trained in understanding the dynamics of customer service so as to maximize the connection to their clients and more easily meet their clients expectations.
• We will provide a unique atmosphere. From our professional staff to our ambience of our barber shop, Jonpaul’s will distinguish itself as a completely trustworthy and soothing setting where clients can enjoy being pampered, escape the stress of their everyday lives and enjoy the camaraderie of friends and colleagues.
• Build a community/corporate relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle.

5.1 Value Proposition

Our value proposition is that we will bring a unique mode of relaxation and fulfillment to the discerning gentleman. When people are relaxed, comfortable, and happy they have the ability to work harder, concentrate better, feel physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplace, and community. Simply put, our value proposition is that we help our community become a better place to live and work.

5.2 Competitive Edge

Our competitive edge is a combination of our unique services, outstanding location, and our interaction with our clients. By providing our clients a gentleman’s club atmosphere and provide world class services, we build relationships of trust and satisfaction. Our clients will come to depend on our unique services and fulfilling environment.

5.3 Marketing Strategy

Our marketing strategy is the key to our success:

• Emphasize our name and unique services and environment through advertising.
• Focus on the convenience of our location.
• Build community relationships and corporate relationships through unique and quality service, a friendly caring atmosphere, and delivering world class service.

5.3.1 Promotion Strategy

Our promotional strategy will be two-fold: first phase promotion will advertising before, during, and six months following our opening; the second phase advertising will deal with long-term advertising.

• First Phase Promotions
• Advertising
• We will utilize local newspaper, local social magazines, local radio, mail-outs to all households within the immediate 10-mile radius, and mail-outs to all local business within a five-mile radius.
• We will have a comprehensive website.
• We will place our brochure within the offices of our corporate referral clients.
• Second Phase Promotions
• We will continue to place ads in the local social magazines year around. Mail-outs will be done again within a 10-mile radius one year after takeoff, then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful time of the year – the holiday season; television ads are not certain, we will evaluate their effectiveness before further implementation.
• We will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target client website (if applicable).
• This type of advertising will be implemented once we have grown beyond our revenue objective. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility.

5.3.2 Marketing Programs

Owner Cathy Leskie and Jonpaul Leskie will be responsible for marketing Jonpaul’s through the advertising channels. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is $10,000 for the first year. Advertising will begin two weeks prior to opening.

5.3.3 Positioning Statement

We will automatically position ourselves as the top, exclusive gentlemen’s grooming shop in the greater Gigaburb area. Considering that none of the other competitors will offer the range of men’s services that we will, nor that their staffs will be trained like ours, and that there are not any barbershops of our type in our target locations, we will be able to provide services to The Mall populace not currently being tapped.

5.3.4 Pricing Strategy

Our pricing strategy will be similar to that of our competitors. We will not charge over, nor substantially under, standard prices for our services. We will be paying our employees a straight percentage of their total individual client sales plus a bonus–that’s more than our competitors. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them empowered to enhance their opportunity.

5.4 Sales Strategy

• Our umbrella sales strategy is to sell Jonpaul’s to the male professional as a uniquely desirable destination that will enhance their lives.
• We will sell Jonpaul’s through each employee’s skill, courtesy, and warmth, creating a trusting impression on all clients, and establishing loyalty and return visits. We will ensure each visit to Jonpaul’s is a relaxing and memorable experience, so that clients can always depend on our brand of service when they arrive.

5.4.1 Sales Programs

• Our comprehensive brochure will explain the nature of our services, and how this benefits our clients.
• Our website will be comprehensively informative of our services, environment and their benefits.

5.4.2 Sales Forecast

5.5 Strategic Alliances

We will form alliances with our referral clients, local restaurants, offices, and businesses who will be strategically beneficial for generating new clients. We will also form alliances with local barber schools and local spas.

5.6 Milestones

The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in the detail in the previous topics.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

6.1 organizational structure.

Our initial team will consist of the owner and 10 employees. On the shop floor, there will be six barbers, one nail specialist, one shoe shine person and one receptionist. Initially there will be one full time combination aesthetician/massage therapist. As our client base grows we will add additional barbers, which then will be working two shifts per day per station. We expect to have 12 employees by the end of the first year and 14 employees in years two and three.

6.2 Management Team

Cathy Leskie, co-owner, president: has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist (six years) then as a manager (four years) – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie, co-owner: will not be directly involved in daily operations, but will assist Cathy in general organizational/business planning and operations implementation. Currently Jonpaul is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new businesses and directing operations for Fortune 500 companies worldwide.

6.3 Management Team Gaps

We believe the experience of our team covers the needs to make the business plan for Jonpaul’s a very successful reality. We will review the current talent of the salon and re-engineer accordingly. We plan on outsourcing payroll and benefits.

6.4 Personnel Plan

The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions.

Financial Plan investor-ready personnel plan .">

The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow:

• We must create visibility so as to create customer flow.
• We must maintain a dependable, cheerful employee force so as to minimize turnover.
• Create a brisk turnaround on our retail products, always maintaining viable stock levels.

7.1 Important Assumptions

The key underlying assumptions of our financial plan shown in the following general assumption table are:

• We assume access to equity capital and financing to support our financial plan.
• We assume our financial progress based on realistic sales to minimum sales against highest expenses.
• We assume there will not be an economic crash that would greatly hinder our target market’s access to their personal luxury finds.

7.2 Key Financial Indicators

Our most important Key Financial Indicator is when each barber averages seven clients per day and each specialist averages three clients per day.

7.3 Break-even Analysis

For our Break-even Analysis we assume monthly estimated operational costs which include payroll, rent, utilities and other running costs (not including employee draw fund considerations). Payroll alone is only estimated at $9,800 per month, including taxes.

The analysis shows that we need to generate monthly revenues, as shown below, to break even. This total is less than estimated monthly gross. This estimation does not include revenue from any other sources and is based on a barber shop client average of $35 and miscellaneous services average of $50. Our yearly average per client is estimated at $48. Considering our minimal assumptions show a monthly total client average of 1,063, we therefore believe our break-even figures can be readily maintained.

7.4 Projected Profit and Loss

There are two important assumptions with our Projected Profit and Loss statement:

• Our revenue is based on minimum estimated averages against highest expense expectations.
• Our major expense of rent and utilities is fixed for the next five years.

7.5 Projected Cash Flow

Our business is a luxury, retail-oriented business with clients who will pay primarily with credit cards.

7.6 Projected Balance Sheet

Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations as long as our revenue projections are met.

7.7 Business Ratios

The following table contains important business ratios for the barber shop industry, as determined by the Standard Industry Classification (SIC) code, 7241.

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Barbershop Business Plan Sample

Published Nov.11, 2016

Updated Apr.26, 2024

By: Brandi Marcene

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Table of Content

Do you want to start barbershop business plan?

Do you want to start a barbershop? Well, it might be an excellent idea if you are looking for a business that is simple but profitable. The biggest advantage of a barbershop is that it doesn’t require any official training or technical know-how. You can start your business at any time with ease.

Even though this is a relatively simple business, you will still need to look at business plans for barber shops to make one of your own. If you want to learn how to make a business plan for a barber shop, you can either hire business plan writing services or learn from the format below. We will take you through everything you should include in your barber shop business plan step-by-step. So you can use this to even write soap manufacturer business plan .

Executive Summary

2.1 the business.

Hank’s Barber Care will be a barbershop startup owned by Hank Peterson. The business will work to provide haircutting and salon services throughout Morristown. It will offer several services ranging from cutting, trimming, waxing, shaving, and hair color.

2.2 Management of the Barbershop

To ensure that your startup is well-managed, you need to have a solid business plan strategy . And, to make that strategy, you need to be well versed in barbershop business plans.

You can go about writing a barber shop start up business plan in two ways. Either learn how to write a business plan for a barber shop or go through a beauty supply store business plan or maybe a barber shop business plan example, like the one we are showing here.

2.3 Customers of Barbershop

Our customers will belong to almost every class of people, irrespective of their jobs or ethnicities. However, our potential and recurring customers are as follows:

• Residential Community
• Businessmen
• Work Facilities
• Job Hunters

2.4 Business Target

The main target of our business is to make sure that we provide satisfactory and reliable services to all of our customers whenever they need to freshen up their look.

Our financial targets to meet for the first three years of our start are shown below:

Company Summary

3.1 company owner.

Hank Peterson will be the owner of Hank’s Barber Care. Hank completed his Bachelor’s a few years back. After his academic career, he worked at a managerial post for two years in a startup business firm. However, he left his job to fulfill his dream of opening a barbershop.

3.2 Why the barbershop is being started

Hank noticed a pattern of decline in traditional barber services around New Jersey. He observed that most places were focused more on looks than the comfort of customers. And so, he wanted to change the narrative by starting a stable barbershop with a good environment.

3.3 How the barbershop will be started

Step1: Plan Everything

Before you figure out anything else, you need a business plan for a start up barber shop or a hair salon business plan . If you ask barber shop business plan experts, they will tell you that you require a business plan even if you just want to know how to start your own barbershop.

So, now that you know that a barber shop business plan is a must, you need to learn how to do a business plan for a barber shop. For reference, you can take a look at the barber shop business plan template that we have presented here.

Step2: Define the Brand

Now that you have a basic plan, you need to highlight the value you provide to your customers. It is the time to brand your unique services to customers.

Step3: Establish Your Corporate Office

Hank decided to rent out a corner shop in Morristown to set up his barbershop. He will now buy all the tools and products needed, and he will also hold interviews to hire some barbers.

Step4: Establish a Web Presence

We live in an age where the internet is the best way to reach people. Hank decided to set up social media profiles for his business. He has also decided to have a website made where customers can book their appointments. It will give him an edge over other barbershops as people can easily schedule their trips and won’t need to wait in long lines.

Step5: Promote and Market

The last step is to make a marketing plan and promote your business.

Before you start learning how to start a barber business, you need to figure out the services you will be providing to your clients. Only then can you start a barbershop business plan.

The business plan for a barbing salon will differ from the usual business plans. So, it’s a good idea to look at some samples of a barbershop business plan pdf. It is also good to go through other examples, such as cosmetics manufacturing business plan .

As Hank’s idea was to provide as many essential services as possible in a single space, the barber shop business plan for his shop can be used as a reference for other businesses. You can also look at a barber shop business plan pdf online for a better idea. Some services to be provided by Hank’s Barber Care include:

• Male Haircuts

Hank’s Barber Care will specialize in all types of male haircuts and hairstyles. Our customers can use whatever hairstyle they want, and our barbers will fulfill their requests.

• Head Massages and Conditioning Treatments

Our customers can also avail themselves of our massaging and conditioning services. These services can help customers relax and leave their stress behind. It can also help with blood flow and hair growth.

• Razor and Wet Shaving Service

Straight razors are considered to be something of a specialty when it comes to barbers. And our customers can rest assured that they will find the same level of skill in our barbershop. They can expect hot lather, irritation-free shave with the sharpest stylings.

• Beard Styling

No matter what the shape or texture of your beard is, our barbers can take it and turn it into a work of art with just a few masterful strokes of the razor.

Marketing Analysis of a Barbershop

Opening up a barbershop requires much more work than it might seem. And one of the most important steps to opening a barber shop is market analysis. It allows you to find and understand your customer base.

Your analysis should include both past and present trends in the market. It should also analyze cost requirements such as how much to open barber shop or what are the most critical considerations when starting a barbershop business. You can find more help in related plans such as eyelash extension business plan .

Business plan for investors

If you don’t understand market analysis and its components, you can refer to this barber shop business plan doc for help. In this document, we have researched and analyzed our business’s various market trends and target customer bases.

5.1 Market Trends

According to the Bureau of Labor Statistics, the Barber Shops Industry Group employed 738k people in 2019. It is also estimated that the job growth will increase by 5.55% in the next ten years. According to Forbes, barbering is also one of the fastest-growing professions in the US.

The market share of the barber shop industry is currently 5 billion, and according to IBISWorld, the industry’s revenue is also expected to rise by 1.5%.

5.2 Marketing Segmentation

The potential customers of Pro Cleaning Services are divided into the following groups:

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5.2.1 Residential Community

Our main client base will be the nearby residents of Morristown. They are expected to avail of our services regularly. And they are also expected to utilize our more specialized services at least a few times a month. The presence of suburbs and family communities will help maintain a fresh flow of customers throughout each month.

5.2.2 Business Folk

Another vital part of our customer base will be people who don’t necessarily live in Morristown but are involved in businesses around the area. They are anticipated to use our specialized services more often as compared to the regular ones.

5.2.3 Work Facilities

Our third group of customers will be from the work facilities in and around Morristown. Workplaces are expected to use both our regular and special services, but their frequency of use is expected to be much less.

5.2.4 Job Hunters

Due to the fantastic job opportunities present around Morristown, we are also likely to get a steady flow of job hunter clientele. With our quick, neat, and affordable services, they will be able to look their best on their important days.

5.3 Business Target

• To be the most popular barber service throughout Morristown and nearby towns.
• To steadily expand our services and add more salon-related specialties as time goes on.
• To have a profit margin of around $30-35k per month by the end of the fourth year.
• To acquire and maintain a customer satisfaction score above 95%.

5.4 Product Pricing

Our price range will be moderate and relatively less than those of our competitors. We aim to offer better customer service to our client base in an affordable price range.

Marketing Strategy

To gain traction in a competitive market, you will need a good barber shop marketing plan. Furthermore, you will also need to find enough competitive aspects to put you over the other barbershops in the area.

You can do this through a free business plan for barber shop. And if you want to know how to open a barbershop, then this barber shop business plan is an excellent place for you to learn. We are describing all the necessary details you need to look for in your business. And we are also looking at some crucial factors that help increase the value of the shop, such as Competitive Analysis and Sales Strategy.

6.1 Competitive Analysis

• We have ways to ensure maximum customer satisfaction. We will ask them for feedback and regularly improve upon services to ensure that the customers are cared for.
• Our clients will be able to book their appointments beforehand through our website. This way they won’t have to wait in long queues.
• Our customers can also contact us at any time through the website or our social media platforms, and we will provide a prompt response.
• We’ll implement environmentally friendly services by using eco-friendly, non-toxic, and biodegradable products.

6.2 Sales Strategy

• Our leading platforms for advertisements and branding will be Google ads and Social Media ads.
• In the initial months of our shop, we will provide refreshing discounts.
• We will also offer unique discounts for clients that want to avail a specialized service.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The success of any business is greatly dependent on the mannerisms and capability of the workers. Hank knew that his business depended even more on a competent workforce. That’s why in both his barber shop business proposal and in his business plans for a barber shop, he included a list of employees that will form his business.

7.1 Company Staff

• A Co-Manager/Partner to help with the overall operation
• 4 Barbers for regular haircuts and services
• 3 Dedicated Barbers for specialized services
• 2 Full-time Cleaners
• 1 Web Developer to manage the website
• 1 Social Media Manager to handle the online presence
• 2 Sales Executives to organize and promote sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial Plan

Profits do not measure the true success of a business. There are a lot of aspects that go into the whole conclusion. And one of the essential ingredients is financial analysis. It will include the start up costs of a barbershop and the running expenses.

You will observe that just like this plan, every barber shop business plan or even reiki business plan will contain identification and in-depth analysis of your monthly and yearly expenditures. This way, you can figure out ways to reduce them to a reasonable and sustainable level.

Here we’re providing the detailed financial plan made for Hank’s Barber Care Shop so that you can get an idea of the business finances.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

• How do you write a business plan for a barbershop?

You can use the above mentioned business plan barber shop template to get a decent idea for what a business plan barbershop should contain.

• How much money does it take to start a barbershop?

The cost incurred while starting a barber shop business plan depends on a lot of factors such as location, number of services, and scale of your business. But relatively, a barbershop is one of the easier businesses to start.

• How do you attract customers to your barbershop?

The best way to attract customers is to give unique and quality services so that every customer leaves your shop satisfied.

• How do you start a barber shop?

The first step to starting any business is to plan. And you can do this through barber shop business plans. You can refer to the sample business plan for barber shop here.

Download Barber Shop Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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3+ SAMPLE Barber Shop Business Plan in PDF

Barber shop business plan, 3+ sample barber shop business plan, what is a barber shop business plan, why choose a barber shop for a business, making that successful barber shop business plan, what are some of the services that are typically offered in a barber shop, what are some of the common men’s haircuts offered in a barber shop, what are some of the tools and equipment usually found in a barber shop.

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Beauty Salon Business Plan Template & PDF Example

• July 22, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful beauty salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a beauty salon business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your beauty salon concept into reality. Let’s dive in!

Our beauty salon business plan is designed with clarity and thoroughness, addressing all crucial aspects needed for a comprehensive business plan. It details the salon’s operations, strategic approach, market environment, competitive landscape, management team, and financial projections.

• Executive Summary : Provides a snapshot of your beauty salon’s business, market environment, management, and financial overview.
• Salon & Location : Describes the beauty salon’s ambiance, equipment, and unique features.
• Treatments & Pricing : Details the types of beauty treatments and services offered, along with pricing.
• Key Stats : Includes industry size , growth rates, and significant statistics relevant to the beauty salon sector.
• Key Trends : Highlights current market trends affecting the beauty industry (customer preferences, technological advancements, etc.).
• Key Competitors : Analyzes main competitors in the area and your salon’s competitive edge.
• SWOT : Analyzes strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Describes promotional strategies to draw in and keep clients.
• Timeline : Lays out key milestones and objectives from launch to expansion, covering at least the first 12 months.
• Management : Introduces the team behind the salon, detailing their roles and contributions to the salon’s success.
• Financial Plan : Projects the salon’s 5-year financial performance, including expected revenue and expenses, and outlines funding expectations.

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Beauty Salon Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

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Executive Summary

The Executive Summary serves as an introduction to your beauty salon’s business plan, providing a succinct overview of your salon and the variety of beauty services it offers. This section should outline your salon’s market positioning, the comprehensive range of beauty treatments and services provided, its location, size, and a brief on operational practices.

Additionally, this section should assess how your beauty salon positions itself within the local market. It should enumerate the number of direct competitors in the vicinity, identify these competitors, and emphasize your salon’s unique selling points that set it apart.

It’s also essential to include details about the management and co-founding team, specifying their roles and how they contribute to the salon’s operational and strategic goals. Lastly, a summary of the financial projections, highlighting expected revenue and profit margins over a 5-year period, should be incorporated to outline the financial plan of your beauty salon.

Beauty Salon Business Plan Executive Summary Example

Business Overview

A concise and informative  business overview  is pivotal. It introduces essential details like the salon’s name, location, and a snapshot of its daily operations.

These details set the stage for your salon, framing its unique characteristics. A unique selling proposition (USP) distinguishes your salon. Whether focusing on premium organic products, specialized skincare treatments, or personalized client experiences, the USP should stand out in your executive summary, encapsulating your salon’s  unique value proposition .

Example: In the US beauty salon industry valued at $57 billion, experiencing a 7.0% CAGR, “Radiance Beauty Haven,” located in the heart of Vibrant City Heights, occupies a spacious 2,500 square feet area on Oak Street. We specialize in a myriad of premium beauty services, including haircare, skincare, nail artistry, makeup, and spa therapies. Our USP lies in providing customized beauty solutions with a focus on organic, cruelty-free products, offering clients a holistic and rejuvenating experience.

Market Overview

Understanding the  market size , growth trends, and industry dynamics is crucial. This section should highlight the potential of the local beauty and wellness market, supported by relevant data such as market value and growth rates. Discussing trends, such as the rising demand for natural beauty products or holistic wellness therapies, sheds light on the evolving landscape and your salon’s positioning within it.

Equally important is outlining the  competitive  landscape. Identify  key competitors  and elucidate how your salon distinguishes itself within this framework. Whether through specialized services, exceptional customer care, or innovative beauty techniques, this section showcases how your salon stands out amidst the competition.

Example: In the local beauty and wellness market of Vibrant City Heights, valued at $8 million annually with a 10% growth rate, Radiance Beauty Haven stands out by emphasizing organic, cruelty-free beauty products and personalized wellness experiences. Amidst competition, our commitment to holistic beauty practices positions us as the preferred choice for clients seeking a revitalizing and natural approach to beauty care.

Management Team

The expertise and background of your management team are significant assets. Highlight the qualifications and experiences of key team members in your executive summary.

This could include your salon manager’s extensive experience in beauty service management or your marketing director’s specialized skills in client engagement. Demonstrating the team’s proficiency builds credibility and assures potential investors and partners of your salon’s capacity for success.

Example: At Radiance Beauty Haven, Emma Johnson, with a decade of experience in beauty service management and business development, leads the team. Supported by a roster of skilled beauty professionals and wellness experts, each dedicated to curating luxurious and personalized client experiences, the salon promises expertise and excellence in every service.

Financial Plan

A concise overview of your financial goals and projections is crucial. Summarize revenue targets, profit margins, and anticipated growth trajectories, offering a clear picture of your salon’s financial trajectory.

Example: Radiance Beauty Haven aims for a projected revenue of $700,000 within its first year, targeting a 20%  net profit  margin. Investment in premium beauty equipment and a strategic focus on personalized client experiences, complemented by a robust  marketing strategy  aimed at wellness enthusiasts, drive anticipated growth and profitability within the local market.

For a Beauty Salon, the Business Overview section is structured into 2 slides:

Salon & Location

Illustrate the ambiance and layout of your beauty salon, highlighting features that create a welcoming and luxurious experience for clients. Discuss the salon’s strategic location, emphasizing how its accessibility and the surrounding area contribute to attracting your target market . Mention the benefits of your chosen location, such as high foot traffic or nearby complementary businesses.

Treatments & Pricing

Explain the variety of beauty treatments and services your salon offers, including facials, manicures/pedicures, makeup, waxing, and more specialized services. Provide an overview of your pricing structure , showing how it aligns with the quality of services and the expectations of your clientele. Also, introduce any special offers, memberships, or loyalty programs designed to retain customers and enhance their experience at your salon.

Industry Size & Growth

In the Market Overview of your beauty salon business plan, initially address the overall size of the beauty salon industry and its prospects for growth. This provides a foundational understanding of the market’s scale and potential for expansion.

Key Market Trends

Next, explore recent trends within the industry, such as the increasing consumer preference for holistic beauty treatments, the demand for eco-friendly and natural beauty products, and the rise of personalized beauty services. For example, point out the growing popularity of bespoke skincare routines and treatments that cater to individual skin concerns, as well as the shift towards sustainable practices in beauty care.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your beauty salon in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your beauty salon’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Beauty Salon’s Competitors

The initial phase involves identifying and mapping out competitors within the vicinity of your beauty salon. Consider various establishments, such as hair salons, spas, nail studios, and wellness centers, as your primary competitors. For instance, if your salon specializes in organic skincare treatments, your direct competitors might include nearby spas known for their natural therapies, as well as upscale salons offering similar services. Additionally, explore indirect competitors such as makeup stores or mobile beauty services that might cater to overlapping clientele.

Utilize online tools like Google Maps, Yelp, or social media platforms to gain insights into competitor distribution and customer reviews. Reviews often provide valuable information about competitors’  strengths and weaknesses . For instance, if several reviews highlight the exceptional customer service and expertise at “Glow Spa & Beauty,” this signifies a key strength of your competitor, influencing customer preferences.

Beauty Salon Competitors’ Strategies

Analyzing competitors’ strategies encompasses various dimensions:

• Service Offerings:  Evaluate the array of services offered by competitors. If “Natural Hair & Wellness” is gaining traction with its emphasis on sustainable beauty practices and holistic treatments, this signals a market inclination towards eco-friendly beauty solutions.
• Technological Advancements:  Consider the technological aspects incorporated by competitors. A salon like “Innovate Beauty Lab,” focusing on cutting-edge beauty tech such as laser treatments or AI-driven skincare analysis, might attract a different clientele compared to a traditional salon offering classic beauty services.
• Pricing Structure:  Compare your salon’s pricing with that of competitors. Are your services priced similarly to mid-range salons or more in line with premium offerings at “Luxury Beauty Haven”?
• Marketing Approaches:  Study how competitors market their services. Do they heavily rely on social media campaigns, influencer collaborations, or do they prioritize loyalty programs and referrals to attract customers?
• Customer Experience:  Assess the in-salon experience. For example, “Serenity Spa & Salon” might be recognized for its tranquil ambiance and personalized attention, contributing to an exceptional customer experience.
• Operational Innovations:  Observe if competitors employ innovative techniques for efficiency and convenience, such as “Effortless Beauty Bar” utilizing appointment apps or self-check-in kiosks.

What’s Your Salon’s Value Proposition?

Define your beauty salon’s  unique value proposition . It could be specializing in bespoke bridal makeovers, offering exclusive organic hair treatments, or providing niche services like permanent makeup artistry that distinguish your salon.

Identify gaps in the market through client feedback and industry trends. For instance, an increasing demand for sustainable beauty products might present an opportunity if competitors are yet to cater extensively to eco-conscious consumers.

Tailor your salon’s offerings and ambiance according to your location. A salon situated in a cosmopolitan area might focus on avant-garde trends and express services. At the same time, one in a suburban locale might emphasize a relaxing, family-friendly environment to cater to a different demographic.

First, undertake a SWOT analysis for the beauty salon, identifying Strengths (such as a diverse range of beauty treatments and experienced beauticians), Weaknesses (like substantial ongoing costs or intense local competition), Opportunities (for instance, an increasing interest in self-care and beauty services), and Threats (such as economic downturns impacting discretionary spending).

Marketing Plan

Next, craft a marketing strategy that describes ways to attract and retain customers through targeted advertising, special introductory offers, active engagement on social media platforms, and participation in community events.

Marketing Channels

These channels are vital for building brand awareness and engaging potential clients.

Digital Marketing

• Leverage Social Media:  Showcase your expertise and salon ambiance on platforms like Instagram, Facebook, and Pinterest. Engage your audience through captivating content and live sessions.
• Email Marketing:  Regular newsletters featuring beauty tips, exclusive offers, and updates can keep your audience engaged and informed.
• Website and SEO : Develop a professional website optimized for local SEO to rank high in search results.

Local Engagement

• Print Media and Flyers : Design eye-catching flyers distributed in local hotspots. Collaborate with local businesses or influencers for joint promotions.
• Community Events : Participate in or host local events to showcase your salon’s services and connect with potential clients.
• Partnerships:  Collaborate with complementary local businesses like hair salons, spas, or bridal shops for joint promotions or package deals, amplifying brand visibility.

Promotional Activities

• Membership Drives : Introduce loyalty clubs offering exclusive benefits to loyal clients, such as early access to new services or VIP appointments. Offer referral bonuses not only to clients but also to staff to encourage team participation.
• Holiday Specials:  Apart from holiday-themed packages, consider extending your holiday promotions beyond discounts. Organize charity events or initiatives, aligning your salon with a social cause to resonate with socially conscious customers.
• Referral Bonuses:  Incentivize existing clients by offering discounts or freebies for referring new customers to your salon.

Sales Channels

In addition to marketing, various sales strategies can enhance customer satisfaction and maximize revenue for a beauty salon.

Upselling and Cross-Selling

• Enhanced Services : Offer add-on treatments or specialized beauty packages for special occasions.
• Retail Products:  Retail beauty products within your salon and educate customers about the benefits of at-home beauty care products.
• Package Deals:  Provide bundled services at reduced prices.

Online Booking and Sales

• Efficient Booking System:  Implement a user-friendly online booking system on your website and social media platforms. Offer incentives for online bookings.
• E-Commerce Integration : Sell beauty products, gift cards, or exclusive salon merchandise through your website.
• Virtual Consultations : Offer online consultations for personalized beauty advice.

Membership and Loyalty Programs

• Membership Options:  Create membership plans offering a range of benefits, such as discounted monthly services or exclusive access to new treatments, encouraging clients to commit to regular visits.
• Loyalty Rewards:  Develop a digital loyalty program rewarding clients for every purchase and encouraging repeat business.

Strategy Timeline

Finally, map out a comprehensive timeline that highlights essential milestones for the beauty salon’s launch, promotional campaigns, customer growth, and plans for scaling the business, ensuring that the salon advances with strategic intent and defined objectives.

The Management section focuses on the beauty salon’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your beauty salon business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your beauty salon’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your beauty salon business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Starting A Hair & Beauty Salon Business Plan (PDF)

The hair beauty salon business is one of the most lucrative businesses you can start. A hair & beauty salon is a business that offers cosmetic services for men and women. Almost any person on earth normally regularly requires such services. This means the pool of prospects for the hair beauty salon business is huge. The services that an individual hair & beauty salon business can offer are broad and diverse. There definitely is a piece for everyone interested in starting a hair beauty salon. Operating a hair & beauty salon business is a profitable business venture. However, above everything else, the hair & beauty salon business calls for exceptional relationships and the highest standards of service. This is one of the most lucrative businesses that have undergone significant transformation over the past two decades. This industry has continued to thrive and rebound even during the recessions. This article will outline how to set up a hair and beauty salon, and the hair & beauty salon business plan – PDF, Word and Excel.

Hair and beauty salons provide income for many entrepreneurs but to set up a such a business there are some important factors you need to consider. You must determine on the size of your salon, where you will locate your business and the kind of products and services you intend to offer to your customers. All these and other various factors are affected by who your target market is and the amount of capital you want to invest in the business. As such, you must conduct proper market research and have a well thought out hair & beauty salon business plan.

Business Model

Traditionally there are several hair & beauty salon services you can offer. They are typically packaged in such a way that there are service charges. The service charge can vary depending on the certain circumstances. For instance, a customer might want their hair done but having already bought the necessary supplies themselves. That will mean they will only get to pay for the service of getting the hair done. If not, they will pay for everything in-house. Times are changing and hair beauty salons are also moving into retail. Thus money-making methods for the hair beauty salon business are evolving.

Location And Premises

The location and premises of your hair and beauty salon are important to consider when setting up your business. This is because your chosen location has a direct effect on how successful your business will be. Thus, when choosing a location for your hair and beauty salon consider where your target market is, whether there is road and foot traffic, as well as how accessible your salon will be. Think about setting up your hair and beauty salon at a popular shopping centre, a mall, or somewhere close to the CBD. It is also important to consider how the surrounding area will affect your business. You do not want to set up your hair and beauty salon in a saturated place where there are a lot of salons because that will not be good for your business. Also consider the size of your premises and make sure that your premises are large enough for your equipment and can accommodate a reasonable number of people. Parking space is also essential when considering your premises. Your customers should not have hard time when it comes to parking space if they are to come to your hair and beauty salon. Your beauty and hair salon business plan should include the costs of renting or purchasing the premises.

Permits/Licenses, Insurance & Business Bank Account

You can be operating a solo hair & beauty salon, as many do or start off as. That does not mean you should operate informally. There are doors you will open for your hair beauty salon business if you formally register it. Follow up on that by applying for a business operating license. Approach your respective municipality offices to seek guidance. When that is in order the next step should be to get insurance for your hair beauty salon business. Insurance providers will offer guidance on the specific types of insurance covers you will need. Garnish all these steps by opening a business bank account for your hair beauty salon. The principle is to separate your hair beauty salon entity from your personal finances.

Competitive Analysis

By nature, the hair & beauty salon business is quite competitive. There is typically always a high number of hair & beauty salons in any central business district. That is why it is vital that you do some research into your competitor dynamics. The best approach is to identify your top 3 notable competitors. Look into the composition of their hair beauty salon businesses. What type of services do they offer? Do they sell any products, if so, which ones? What are their service prices? What are their customers experiences like? What is their customer segmentation dynamics like? Where are they located?

These are some of the questions to guide you in researching your competitors. Go as far as researching into indirect competitors too. These can be hair & beauty salons in other locations with customers you could lure away. You are looking into all these aspects to find ways you can use to make your hair beauty salon outstanding. Always remember that there are too many options for consumers when it comes to hair beauty salons. Any slight shortcoming on your part and consumers will gladly explore other options.

Furniture & Equipment 

When it comes to a hair and beauty salon you need the right tools and equipment to be successful in the business. You must invest in good quality hair dryers, styling kits, curlers, combs, and furniture. The chairs that you may need include hair styling chairs, shampoo chairs, dryer chairs & all purpose chairs. The furniture which you purchase for your hair & beauty salon should be c omfortable, durable, and easy to use. The size of your business together with the services you intend to offer will determine the kind of furniture and equipment that you will need for your business. Your hair & beauty salon business plan should include the costs of purchasing the furniture & equipment.

Products And Services

When it comes to the products and services of your hair and beauty salon you need to first understand who your customer is. Researching your target customer will help you understand what their needs are when it comes to hair care. The hair & beauty salon business lends itself to variety in terms of the services that are on offer. For example, you can offer cutting, color, braiding, styling, pedicure, manicure, massages and skin treatments. The individual services and products will vary greatly depending on the tastes and preferences of your client at any given moment in time. There will be lots of troubleshooting along the way because you may be required to respond to requests that were not originally part of your program. The hair salon business is unique in this respect because it varies so greatly depending on the fashion trends and the responses of the clients at that particular time. It is always best to have a variety of products and services in order to increase your business’ earning potential. If you decide to sell hair or other complimentary products it is important to make sure that you source your products from the right supplier. Always purchase your products from suppliers who have good quality products. Any other additional services such as facials, make up application and skincare will help you generate more income and serve a wider customer base.  Your hair and beauty business plan should outline the products and services you will offer.

Staff & Management

If you are going to be a customer centric business, you need to have a good team. Service businesses such as a hair and beauty salon need people that know how to work with clients from all walks of life. It is best to hire experienced workers who are passionate about their jobs. Your hairdressers for example, should know how to braid, cut, apply chemical treatments, and communicate well with  customers. If you hire people with no experience, it is best to train them first before giving them to intricate tasks. It is important for your beauty & hair salon business plan to include the number of people you need to employ together with their salaries.

Some of the day to day activities of a hair and beauty salon include;

• Shampooing, styling, colouring, hair cuts, braiding
• Manicures and pedicures,
• Skincare treatments, facials and make up application,
• Advertising and marketing,

Other important issues to consider when running a hair and beauty salon are health and safety regulations. Some of the health and safety regulations include cleanliness, the products you use and the general safety of your workers and your customers. It is necessary to conduct proper research and understand the regulations that govern your industry.

Marketing Strategies

Be cognizant of the many customer segments.

In your marketing efforts you must be cognizant of the many customer segments that exist. Borne out of market research, it is prudent to appeal to the biggest segments. Customers in search of hair & beauty salon services are so diverse. There are those who are seeking to keep up with the latest trends. There are those who aim to subscribe to a certain societal class or status. There are also customers who are mostly conservative in their preferences. Do not forget there are kids on the one end and senior citizens on the other end. This is to just show you that your market targeting must be cognizant of the many available customer segments.

Build An Online Profile For Your Hair Beauty Salon

Establishing your hair beauty salon online is highly effective in pushing brand awareness. Sure enough some hair beauty salons do set up digital footprints, but not all. Just being online opens up your hair beauty salon to a limitless audience. Actively and regularly post content and buttress that with running online contests. Offering giveaways for engagement-centred online contests quickly builds your hair beauty salon’s online audience. Get involved with strategic online platforms or activities. For instance, you can offer your services for free to podcasts hosts or social media influencers. These are some the ways you can build your hair beauty salon’s online profile. This will all contribute in making your hair beauty salon business easily discoverable online.

Encourage And Reward Referrals

The hair beauty salon thrives on referrals. It is often the case that someone tries out a hair beauty salon only after someone they trust recommended it. To tap into this dynamic you have to encourage and reward referrals by your customers. You can even put together a customer loyalty programme for your hair beauty salon business. To spice up the referrals element you can offer specials such as discounts. You can also run promotions; basically anything that causes others to refer customers to your hair beauty salon business.

The demand for hair & beauty salon services is very huge and ever increasing. The increase is due to the increased urbanization and population growth. You can offer your services to both male & females, young & old. The kind of services that you provide will determine the kind of customers that you will get. So you should offer services that suit your target market. If you offer good quality services, you will get many repeat customers, as people require hair & beauty services regularly. If you are in need of a retirement plan, or you are a professional simply looking for a side business setting up a hair and beauty salon is something worth considering. You can either set up your own company and create your own brand or go the less risky route and become a franchise. This way you can benefit from a proven successful business model although it may be limiting. Whatever you decide, setting up a hair and beauty salon is a business venture worth considering. To succeed in any business make sure that you understand your target market, and that you research the industry thoroughly.

Keys To Profitability

Diversification into retail and complementary services.

Most hair beauty salons focus on just offering the applicable services. That is limited in as far as revenue and profitability is concerned. You have to diversify into product retail as well. You can do this retail in-store or via an online shop. There is a wide range of products you can sell in a hair beauty salon. The idea is to make it possible for every client to spend as much as possible. Complementary services you can add include a wide range of body treatments or therapy e.g. massages. This all aims at making your hair beauty salon a one stop shop.

Going To Digital

This refers to more than just being active online. This specifically refers to availing digital services such as online booking and online payments. This will differentiate your hair beauty salon; most hair beauty salons do not offer digital services. Streamline these services by using new age technologies such as chatbots and artificial intelligence assistants. Already the common social media platforms you use can be integrated with such innovations. The basic thrust is to offer convenience and efficiency for your clients.Once you have internalized all this information you are ready to start your hair beauty salon. Your biggest sources of valid information are already existing hair beauty salons. Closely studying them will open your eyes to tricks of the trade.

Before setting up any business you need to develop a well thought out hair & beauty salon business plan. A business plan will help you think through your financial, operational, and marketing plan as well as develop a functional strategy. With a hair and beauty business plan you can also figure out if your business will be profitable or not. You can also determine the risks associated with your business and find ways to minimise them. A beauty and hair salon business plan is a useful tool both in the short run and long run.

Pre-Written Hair & Beauty Salon Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the hair & beauty salon business, we encourage you to purchase our well-researched and comprehensive hair & beauty salon business plan. We introduced the business plans after discovering that many were venturing into the hair & beauty salon business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global hair & beauty salon business plan will make it easier for you to launch and run your hair & beauty salon business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a hair & beauty salon. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the hair & beauty salon business.

Uses of the Hair & Beauty Salon Business Plan (PDF, Word And Excel)

The salon business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your hair & beauty salon business
• As a hair & beauty salon business proposal
• Assessing profitability of the hair & beauty salon business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Hair & Beauty Salon Business Plan (PDF, Word And Excel)

The business plan for hair & beauty salon includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the hair & beauty salon business fail, so that you can avoid their mistakes
• Ways to raise capital to start your hair & beauty salon business

The hair & beauty salon business plan package consists of 4 files

• Hair & Beauty Salon Business Plan – PDF file (Comprehensive Version – 77 Pages)
• Hair & Beauty Salon Business Plan – Editable Word File (Comprehensive Version – 77 Pages)
• Hair & Beauty Salon Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 43 pages)
• Hair & Beauty Salon Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Hair & Beauty Salon Business Plan (PDF)

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Get the Hair & Beauty Salon Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your hair & beauty salon business! Check out our collection of business plans  , and more business ideas .

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Salon Business Plan Templates

Put Your Cosmetology and Barbing Expertise to Good Use by Starting a Hair Salon, Nail Salon, or Beauty Salon! Start Planning for It Using Our Free Salon Business Templates on Template.net! They Feature a Complete Business Plan Outline, Including an Example Cover Page, Executive Summary, and Management Strategy. Download Now!

• Salon Templates
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• Salon Business
• Salon Business Card
• Salon Business Plan
• Salon Flyer
• Salon Price List
• Salon Rack Card
• Salon Rollup Banner
• Salon Voucher

Are you planning on starting your own cosmetology business? Or you want to revamp your hair and nail salon business venture? If yes, then you've come to the right site! Starting or improving your salon business can be tricky if you don't know what ropes and courses to take. We offer high-quality and professional templates, as well as ways on how you can improve your business strategies. Your salon and cosmetology business will surely reach its goals through a Salon Business Plan. We offer fully customizable and highly editable salon business plan templates , available for download through Google Docs , MS Word , and Apple Pages . Get yours now!

What Is a Salon Business Plan?

A salon business plan is a document that states in detail the business strategies, various data analysis , summaries, and statements which will be used to propel the salon business forward. It states the goals and mission of a certain salon business and on how these goals will be realized and put to action.

How to Write a Salon Business Plan

A beauty salon is an establishment where a hairdresser, beautician, or couturier conducts business. Beauty professionals and cosmetologists offer various pampering and enhancement services to people of all genders. There are different kinds of salons that cater to different services for nails, hair, makeup, among other services.

A salon should always innovate and keep up with the trends and new styles. To keep the salon business afloat, a business plan must be created to define the nature of business. If your aim is to create a complete and comprehensive business plan outline , read through the guide below.

1. Read and Conduct a Thorough Research

Understanding the process of research will propel the salon business to greater heights. Even in small business ventures, a good amount of research will change and improve the ways of conducting business. Research must always be of high quality in order to produce knowledge, ways, and means applicable in the drafting of the salon business plan. Reading different materials from reliable online and offline sources to gather up verified and credible information is a good way to start.

2. Start with the Executive Summary

The executive summary is the first vital part of the business plan. It offers a synopsis of your overall salon business plan and highlights the vital points you want to address in the rest of your document. In the executive summary, the company information, business description, mission, and vision statement must all be included. Add in also the competitive edge of the salon from its competitors. Every detail must be written clearly and concisely because it serves as an advance organizer for the overall plan .

3. Target your Market

Identify the people who will benefit from your beauty salon and pampering services. Conducting a target market analysis will help you identify the basic customer demographics, trends, and the newest and hottest styles. Identifying the trend means knowing what in or out in the industry. When you have done the survey with your target market, interpret the data then figure out ways on how to reach out to them.

4. Analyze your Competitors

Your business plan must include basic information about the competition. This part is important because it will encourage you to step up your game and strategies. People go to salons that are tried, tested, and trusted. Be the salon that will be the talk of the town, to draw in more eager salon patrons. A SWOT analysis (strengths, weaknesses, opportunities, and threats) must also be performed to determine the problems and identify possible solutions in the overall salon workflow.

5. Write the Marketing and Operations Strategies

The marketing strategy section should explain how your salon business will penetrate and appeal to the target market. Write in the details about how your company plans to introduce the desired image and branding strategy. The marketing and operations strategies must identify all the pertinent requirements in realizing the vision. A time table of scheduled events must also be added to map out all activities.

6. Write Down Projected Financial Statements

This part of the business plan involves the salon operator's financial capability and funds to put the planned strategies into action. The projected financial statement will assess the sales forecast, balance sheets , and cash flow analyses .

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BARBING SALON BUSINESS PLAN IN NIGERIA

FEGEOSTOM barbing salon is an exquisite beauty parlor located in the densely populated, residential district of Ogun State – Mowe to be precise. Although we are a growing business, we are careful enough to offer our customers an ideal environment that is serene and entertaining, so they can experience maximum relaxation as we provide our excellent service to them.

We are not only concerned about cutting or trimming the hair of our customers but we are interested in bringing out the beauty in them- through our excellent work of art. Moreover, our services are not limited to the men folks. We also provide services for women and children.

Our location is deliberately planned and strategic, providing an excellent advantage for our business. Mowe is primarily residential and about 90% of the population prefers to have their haircut or hair treatment within their residential area. It makes them more relaxed and gives them the opportunity for a quick overall clean up e.g. bathing. This is the major reason why we decided to have our first location in Mowe. Also, the real estate cost is still relatively cheap in this region.

We have plans to expand and extend our business beyond what it is now and we also hope to have branches in at least 4 south-western tertiary institutions.

To be the number one barbing salon in our locality through excellent service, ideal environment and future extension to other regions.

• To provide quality service to our customers
• To provide a comfortable, relaxing and entertaining atmosphere for our customers
• To establish a 100% customers loyalty.
• To have a percentage increase in customer base by at least 35% annually through premium service and word of mouth referral.
• To maintain a fair price for our services.

Products and services

• Hair cut for both sexes and for all age groups
• Hair treatment and grooming
• Dying and coloring
• Beard shaving, shaping, and treatment
• Home service

Why you should be patronize us

We are in an easily accessible location with good parking space, our environment is comfortable and entertaining, our services are top-notch and our prices fair.

The importance of our location cannot be over-emphasized in any business. We are aware of the fact that the success of a salon business depends on how easy it is to reach it. That is why we are deliberate about our location. Our location is so strategic such that we are visible to passers-by and easily accessible by vehicles with enough parking space. We believe in creativity; therefore, we made our shop so beautiful and attractive to get the attentions of passers-by.

Competitive strategy for  Barbing salon Business plan in Nigeria

We are not a regular beauty shop. We offer top-quality barbing and grooming services to our clients and we also incorporate entertainment for our clients in our services. We serve as a mini viewing center due to the fact that 80% of our clients are football lovers and we do not charge for this. Our shop is large enough to house 15 people comfortably at a time and we do not restrict this access to our clients only.

This bonus has been very effective in growing our customer base. Additionally, our customer service is top-notch. We maintain a culture of respect and politeness for everyone that visits our shop whether they need our services or not. We are able to achieve this by employing well-groomed and educated individuals.

Equipment for Barbing salon Business plan in Nigeria

Stand-by generator, standard rotatable barber chairs, quality clippers, wall mirrors, cover cloths, cosmetics, air conditioners, standing fan, plasma TV, plastic chairs and satellite. Our current operational cost is about 800,000 naira including goods that are being sold.

However, we hope to expand beyond our current status. We aspire to fully incorporate a standard viewing enter which we can be monetized alongside our current business. We also look forward to having a game center (majorly table tennis and PES). These additions will help us generate more profit and increase our customer base.

The cost of expansion requires a sum of N15 million. This includes the cost of purchasing land and building our own facility. This is to eliminate rental cost and ensure our sustainability in the region in which we are known. The remaining funds will be used to employ more competent hands and get the necessary equipment.

Marketability

Presently, our quality service and uniqueness have been an excellent market strategy. However, as we expand, we intend to optimize social media marketing (SMM) in order to create awareness beyond our locality. We believe that our uniqueness in incorporating other businesses such as viewing and gaming centers to our beauty shop will enhance curiosity and social media is an effective platform to showcase our uniqueness. In addition, Social media marketing will allow us to easily and effectively promote our business beyond Mowe axis to other parts of the state and by extension, Lagos.

Expected profit

All things being equal, we should generate a profit of 8 million from various services provided in the first year with at least a 30% increase in subsequent years.

Management experience

Our management team has technical and practical experience in the beauty industry and certifications in business management. Therefore, we are capable of handling other arms of the business effectively: viewing and gaming.

Why you should invest in Barbing Salon Business Plan in Nigeria.

The beauty industry will ever remain one of the most profitable industries in Nigeria. With almost half of the population made up of youths who obviously are appearance conscious. You can be certain of making a good profit if you venture or invest in a business such as barbing. Moreover, a barbing salon is not limited to hair cut but involves a variety of beauty services.

In addition, FEGEOSTOM intends to extend her services beyond the salon by including fun and entertainment which will serve as complimentary profit sources. With our competence and strive for excellence, you can be certain about having good returns if you partner with us.

FOR THE FULL DETAILS OF THIS BUSINESS PLAN, BUSINESS MODEL CANVAS, MARKETING PLAN AND FINANCIALS: 

Please call our business plan consultants : +2348147161686

We have a team that can help you write your specific business plans, feasibility studies, Marketing plan,  grant application,  market research, business brand story and so on.

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• Business Plan

Barbing Salon Business Plan in Nigeria

Our Barbing Salon Business Plan in Nigeria is well documented and can also be used for, but not limited to:

• Grant Applications,
• Bank Loans,
• Proposal writing,
• Business Concept Note,
• Competitions e.t.c

Purpose of the Barbing Salon Business Plan in Nigeria

Benefits of the Barbing Salon Business Plan in Nigeria

The Barbing Salon Business Plan in Nigeria is beneficial because

• It helps in outlining the steps needed to achieve the business goals and ideas.
• It helps to articulate strategy to stakeholders who support the business.

Importance of the Barbing Salon Business Plan in Nigeria

The Barbing Salon Business Plan in Nigeria is important because

• It will assist you in making sound decision in the administration of the commercial enterprise which will make a contribution to the success of the business.
• It will additionally gives distinctive statistics on all components of the business, outlining the business desires and the steps required to achieve them.

Content of the Barbing Salon Business Plan in Nigeria

• Executive Summary
• Introduction
• Business Description
• Keys to Success
• Products and Services
• Market Analysis
• Our Target Market
• Pricing Strategy
• Competitor Analysis
• Sales and Marketing Plan
• SWOT Analysis
• PEST Analysis
• Operational Plan
• Management plan
• Financial Plan and Projections
• Financial Diagnostics

Download The Complete Barbing Salon Business Plan in Nigeria

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Barbing Salon Business | Hair Grooming

Barbing Salon Business – Barbing salon business in Nigeria is as old as man, although the technique employed at different time weren’t the same, however, it was the same results.

There was a time bottles were used to cut hair, there was a time razor blades were used, there was the time of stainless clippers, these days we have the sophisticated clippers which could be used to cave different designs on the hair, some clippers can even be used to write, ever seen inscription on the head of a individual after a haircut ?

That’s the work of a special clipper used to inscribe that. The barbing salon has become an industry and the good thing about it is that it has been growing rapidly. I could remember back in those days the barbers jobs were underrated, and the assumption then was that barbers or the barbing job was not a serious job that requires special qualification, things has continued to change and a different perspective is been developed about barbing business especially in Nigeria.

When people started to request for special barbers and extra fee was been paid for home services, people began to take barbing job serious. I had a friend who was like any other barber out there, he has one of the best barbing salon in town, equipped with all the barbing salon tools, he had a top notch barbing salon design with some of the best pictures, he was on his normal job until a former customer became a commission in the state and then eventually became the governor, he was made the official governors barbers, and of cause you know that there are huge incentives that comes with that.

Note that before the governor’s appointment he was already doing fine with about two staff who also barb with him. The truth is that barbing salon business in Nigeria has become a big deal, barbing is no longer the way it used to be hence the huge investment you see people make whenever they want to start a new barbing salon. Some of the queries I have been getting the past few days has been on how to start salon business in Nigeria, or the best barbing salon tools, someone even asked the best barbing salon price list.

These and more are the things we will be looking at on this post, we will also discuss how profitable barbing salon business is in Nigeria and maybe other questions pertaining barbing salon business in Nigeria .

How To Start Barbing Salon Business In Nigeria

Barbing business is one business that doesn’t require much capital especially when you have all your equipment in place. However, you will need a little cash to get your needed equipment to be able to set up a mobile barbing salon especially when you do not have the huge capital to set up a standard barbing salon, most people choose the mobile barbing salon in order to help them raise the desired capital that will help them set up a standard barbing saloon. I have decided to make a list of factors you should put into consideration while making your plans of setting up a barbing salon in Nigeria, see below;

Capital – There is no business that does not require that you have your capital in place before going ahead with the set up, I talked about raising your capital before commencing the setting up of your business, there are many ways an entrepreneur can raise capital for their businesses, for those with a barbing salon business plan, you could use to apply for bank loan, grant etc for fund which could be put into use for the establishment of your barbing salon, you can use the method I suggested earlier, and that is choosing to go into mobile barbing salon business. In all you need to have a capital to at least begin your business.

Business Plan – A business plan is important in this respect, the reason being that you will be spending a whole lot of money, no matter how little you will be spending in the setting up of your business, you do not want to waste your money, hence the need to get a business plan that will help you execute your agenda perfectly. There are ways you could get a barbing saloon business plan in Nigeria, you could buy from us, ours is a well written barbing salon business plan , it has all the required financial projection, you could as well get an expert to write a new one for you.

Choose A Name And Register – For people to take your business serious, you need to have a business name that is registered by the corporate affairs commission, the idea is to give the business an identity, virtually every barbing salon in town has a name, in Enugu one of the most popular is known as “Black and White” located at the Enugu mall, in Abakaliki those days we had a popular barbing salon known as “Bus Stop”.. The truth is that, these name makes it easy to differentiate.

Location – Location in setting up a salon is very important, when “Bus Stop” barbing salon was functional, it was located on a major road, it was easy to locate and you could even describe the location for anyone and anybody can easily locate where the barbing salon shop was located, this contributed to the reason why it was very popular, “Black and White” barbing salon was well known because it was situated at Enugu mall, they entertain nothing less than 100 customers on a daily, great location is definitely good for business.

Know The Job – You could actually set up a barbing salon without knowing how to barb, I have seen a guy who succeeded this way, however, you need to know the job, you need to have experienced barbers in your shop who are able to keep up with the competition involved. I know of one Ugo who started a barbers shop, he employed about three (3) good barbers. One thing he never failed to do was constant supervision, this enabled him to stay in business.

How Profitable Is Barbing Salon In Nigeria?

Barbing has always been a big business irrespective of the time the business was conducted. One good thing about barbing business is that it is never seasonal, people will always want to have a haircut, irrespective of the Nigerian economic condition people will still want to have a haircut, and also note that haircut is not restricted to any gender, both male and female cut their hair, it is even fashionable to have ladies cut their hair.

The customer base is great, so also is the competition, doing the right thing gives you an edge in making the best out of your barbing business. The price list of barbers tells more on how much a barber earns, there are places where a normal haircut costs N250, N500 or even N1000. We remember when it was rumored that T.Billz, Tiwa Savage husband barbs his hair for N5000. The different price only reveals that price for haircut is relative. This is also applicable to special services like home services, Imagine charging N1,500 for home service and you have two home service jobs every day, at the end of the week you will be smiling home with N21,000 every week and N84,000 in a month, this is minus the regular haircut you have, which can be priced at N250, N500, N1000 as the case may be. When you calculate how much you earn on 20 daily haircut, it goes to show that you will make a whole lot in the business.

The Best Barbing Salon Tools

Some of the best barbing salon equipment are listed below;

• Clippers (the number of clippers depends on the number of barbers you will have).
• Sterilization tools and it disinfectant container.
• Towels, usually sterilized towels
• Chairs at the reception
• Wall mirror
• Hair treatment tools
• Generator Set (should be on standby)
• Get a set of combs, pair of scissors, spirit and lotions etc
• Put a TV set connected to cable TV. DSTV if possible, haircut/magazines etc for entertainment.

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Barbing Salon Business Plan in Nigeria / Feasibility Study & Manual

by BusinessPlan 21 Comments

Barbing Salon Business Plan in Nigeria / Feasibility Study & Manual

Barbing salon business plan in Nigeria – The Hair barbing salon business remains one of the rapidly growing industries in Nigeria today.  To some people, this venture is for the 3 rd class citizens therefore, not a serious money making business.  Are you one of those who assume that barbers are low income earners? You are very wrong! Let me take a little of your time to show you the profits you can make if you will own and run a barber shop today.

Read: How To Start a Hair Salon Business in Nigeria

One day, I was having an “at home service” haircut. This conversation ensued between my barber and I:

Me : Bros, do you really make money as a barber?

Barber : ( smiles like there’s something he knows that I don’t know. Keeps quiet for a while and then responds with a question of his own ) Do you know why I love this business?

Me : No! Please tell me

Barber : ( smiles again ) this business is not seasonal. Everyone’s hair will always grow. No matter how the economy is, people need their hair cut and since it’s not something most people can do for themselves, they will always need my services.

Me : (what he said was true so I probed more) if you are implying that you make good money, Ok, so like how much do you make every day from this business?

Barber : ( smiles again) I give a minimum of 20 haircuts each day on regular days. By regular days, I mean from Monday to Thursday. Then from Friday to Sunday, I give about 30 haircuts on each of these days, we call those our peak days. I also have 11 VIP customers who I give “Home Service”. I give all of my VIP clients a haircut once week at the rate of N1500 .

Me : (Am Shocked! Quietly, I pick up my phone, go to the “calculator” app and do the following calculation as a feasibility study on barbing saloon earning potential :

Normal haircut cost: N250

VIP/ Home Service cost: N1500

Regular days: Monday – Thursday (20haircuts each day)

Peek days: Friday – Sunday (30 haircuts each day)

To give a minimum of 20 haircuts each day on regular days: N250 X 20 = N5000

Total haircuts for regular days (i.e. Mon, Tues, Wed and Thurs.): N5000 X 4days = N20, 000

To give a minimum of 30 haircuts each day on Peek days (i.e. Fri, Sat, Sun):  30haircuts X N250 = N7500

Total haircuts for Peek days: N7500 X 3days = N 22,500

VIP/Home Service a week = N1500 X 11 Persons = N16, 500

Therefore, the total amount made in a week: N20, 000 + N 22,500 + N16, 500 = N59, 000

Estimated Total for the month = N59, 000 X 4weeks = N236, 000.00

Let me ask you again, do you think that owning a barbing salon business is really profitable?  Your guess is as good as mine. However, I asked my barber on more question

  Me : So why are entrepreneurs overlooking this business that is capable of making them good money?

Barber : Because it looks dirty and doesn’t blow whistle! People naturally like businesses that make lots of noises even if they don’t bring in as much money as the noise they make.

How to Start a Barbing Business in Nigeria

When you are planning on setting up a profitable barbing salon business in Nigeria, you should put the following factors into consideration.

• Experience – This is an important step that has to come first to succeed as a stylist/barber in this business. You cannot rush into it all in the name of becoming self-reliant or because you have given a few of your friends good haircuts. You will only get yourself into a bigger problem because if you give a “not too” satisfactory service, you are sure to be shouted on, yelled at or even given a dirty fight.

So take some time off and learn what the business demands. Learn different styles in vogue, hair treatment, health and beauty tips and customer care. Don’t be in a hurry to become a barbing salon owner. Go through training first, even if you won’t be the actual person giving the haircuts in your business! There are many shops out there that will be more than willing to teach you at cheap rate. The internet is also a good resource place.

• Register your barbing salon business with the corporate affairs commission Nigeria.
• Choose the right location – A Street that is easily accessible from all parts of your desired area. Busy streets, close to a shopping market/ mall, are an advantage.
• Offer a clean and safe atmosphere. Salons flourish in clean, safe and relaxing environment where customers can receive quick and professional service. Cleanliness is a very important element that can draw clients again and again. Your patrons must be able to trust that the tools and products that you use on them are of top-notch quality and safe. You can’t afford to put your clients at risk of infections, as it will damage your reputation. Be sure that your tools, work areas, towels and other equipment are washed, clean and odor-free
• Competition – It is a bad idea to situate your business very close to another salon as you will end up cancelling out each other. Instead, try to look out a place where you’ll be the only barbing salon for a few blocks. However, if you are going to set up your shop in an area where other similar hair services already exists, I advise you expand the range of services you offer. Salons that offer a wide range of services in one setting has added advantage over those who offer only one or two types of services
• Start Up Capital – The amount of capital you need to start the business depends on the type, choice and quality of salon design, rent, fixtures and leasehold improvements and equipment that you intend to use.

List of barbing salon equipment and the basics items you will need:

• Salon space (Unless you have ample space at home, you will need to rent a shop)
• Generator Set (For power outages)
• One or two styling chairs
• Quality Hair Clippers
• A disinfectant container with disinfectant or sterilizing solution
• Comfortable Seats for the reception area
• Cabinet for clean towels and supplies
• Wall Mirrors
• Sterilizing Unit
• Hair Treatment Supplies (e.g. Sets of combs, scissors, powder, spirit, lotions etc)
• Entertainment (TV, DSTV, Sound System, newspapers/magazines)
• Dust Pan With Whisk Handheld Broom

With these items in place, you can start your barbing salon and expand as you begin to make profit.

How to Make Your Clients Stay!

Keep your clients satisfied – It is important that your business create and maintain the desirable reputation as a quality hair and salon operation.

• Have the required tools and skill to execute a wide range of hair styles and styles in vogue.
• Take note of your clients’ preferences and implement them.
• Be gentle but time conscious while attending to a client.
• Hire capable and well trained personnel.
• As much as you need to make profit, do not charge too much or your clients will run away. Find out what other barbing salons around your area charge and fix yours within the same price range.
• Trill your customers with new offers or special promos. “Half the price off for all new clients” “free haircuts” “barb twice and get one free” promos will make them clients for life.
• Start Small. People make the mistake of wanting everything in proper place before opening for business. I advise that you start small and grow from there. A saying goes like this: Success builds upon success!

Barbing Salon Business Plan in Nigeria

Get your own barbing salon business plan in Nigeria here. This business plan can be used to apply for bank loan, seek out investors and be used for business plan competitions.

To place order for your sample barbing salon business plan in Nigeria, Pay N10,000 to:

BANK NAME: FIRST BANK PLC

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 3066880122

After payment, text your full name, email address and title (hair salon business plan pdf) to 07033378184. Your business plan will be sent to your email within 15 minutes.

Go for it People! Start today!

Barbing Salon Business Plan in Nigeria / Feasibility Study & Manual © www.businessplan.com.ng

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Thank you so much

Thank you very much

So impressed with your plans. Am a barber, cameroonian and based in Cameroon. Need to learn more skills from But don’t know how can be possible

God bless u richly for the eye opener….i think av learn n ready to make money….its my long time dream..i love barbing.

Wonderful Write Up From A Wonderful CEO…..

Success All The Way

Thanks in a million. I already have a barbing saloon but I don’t know how to barb. I base in Nigeria, I’ll like to learn, do u have any branch here in Nig? How long dose it take to learn? Once again, I appreciate ur lecture.

Follow me on intragram @og_blackbarber

same for my brother

Like how much can someone use in opening a barbing salon?

At least 150k

pls, can i get a good barber from u ? professional

Call me with this line if u need my services on barbing. My name is Edeike Enoch Prince but u can call me E.E PRINCE. Thanks

This is impactful .pls where can I get the price of necessary tools for barbing in Lagos .thanks so much .

wow I am really bless with this piece. thanks for the education.

managing one (shop) in Kaduna although in a village.

Very proud of my self bein a barber/stylist. Am located in bauchi state. For mor gist,u can me on 08066574066@Coolcut.

Thanks alot!

Thanks so much

Awesome post, I’m considering opening one soon.

God bless you richly, for taking out time to educate others… Am grateful

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