resume template marketing executive

Marketing Executive Resume - Sample & Guide for 2024

You’re a marketer. You’re smart. You’re creative.

You develop sales strategies that meet the needs of your target customer.

But when it comes to creating a winning resume, you’re out of ideas.

How do you make a marketing executive resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Do you attach your marketing portfolio with your resume? Or do you include direct links to your best pieces of work inside?

As you can see, there are many questions that need to be answered before creating a successful marketing executive resume, and that was just the tip of the iceberg!

Fortunately, this guide will take you through a simple step-by-step process of creating a marketing executive resume.

• An example of a finished marketing executive resume that works
• How to write a marketing executive resume that’ll fill up your interview diary
• How to make your marketing executive resume stand out [with top tips & tricks]

Before we get into the details, here’s a marketing executive resume example, created with our very own resume builder :

Looks good, right?! Follow the steps below to create a marketing executive resume that get results, just like the above example.

Or, if you're applying for a different position in marketing, check out our related resume examples:

• Marketing Resume
• Sales Associate Resume
• Sales Resume

How to Format a Marketing Executive Resume

Before you start talking about your skills and experiences, you need pick the best format.

Doing so will make the life of the hiring manager easier, which will get you started on the correct foot.

The most common resume format is “ reverse-chronological ”, and it’s for good reason. Essentially, it allows the hiring managers to immediately see your value proposition, rather than hoping they read to the bottom of the page. We recommend starting with this format.

The following resume formats also get our approval:

• Functional Resume – If your skills are stronger than your work history, this resume format is recommended. It’s ideal for skilled marketers that don’t have a lot of executive experience or have gaps in their employment history.
• Combination Resume – Combining both “Functional” and “Reverse-Chronological.” This format focuses both on skills AND work experience. In opposition to the functional resume, you can use a combination resume if you have a wealth of work experience.

Once you’ve chosen your format, you need to organize your resume layout .

To keep it professional, we recommend:

• Margins - One-inch margins on all sides
• Font - Pick a font that stands out, but not too much.
• Font Size - Use a font size of 11-12pt for normal text and 14-16pt for headers
• Line Spacing - Use 1.0 or 1.15 line spacing
• Resume Length - Don’t go over the 1-page limit. For guidance, view these one-page resume templates .
• Unlike an accountant or lawyer, marketing specialists have more freedom on choosing an innovative resume design . Feel free to pick a more creative template to show that you can think outside of the box!

Use a Marketing Executive Resume Template

Writing an essay with Word is a pleasant experience. Creating a resume with Word is a different story all together!

Why? Well, formatting issues.

Formatting your resume should be a simple experience. But with Word, your entire resume layout can fall apart with just a small alteration. 

Want to skip formatting issues? Use a marketing executive resume template .

What to Include in a Marketing Executive Resume

The main sections in a marketing executive resume are:

• Work Experience
• Contact Information

Want to go a step further? You can also add these optional sections:

• Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Now, this section doesn’t require flair, but it must be factually correct. Messing up the contact section can mean the hiring manager may not be able to reach you – disaster! 

The contact information section must include:

• Title - In this case, “ Marketing Executive ”. Align this to the role you’re applying for.
• Phone Number – Check, double-check, and then check again.
• Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected]).
• Portfolio Link - Behance, Dribble, or your personal website
• (Optional) Location - Applying for a job abroad? Mention your location.
• Josh Fakester - Marketing Executive. 101-358-6095. [email protected]
• Josh Fakester - Marketing Whizz Kid. 101-358-6095. [email protected]

How to Write a Marketing Executive Resume Summary or Objective

Did you know that recruiters spend less than 6 seconds glancing over each resume?  

This interesting, yet scary fact highlights the importance of correct resume structure .

You need to immediately hook the recruiter.

You need to convince them to put your resume on top of the “yes” pile.

To do this, use a resume summary or objective .

As a marketer, you may know about “above the fold” call to actions. Similarly, both resume summaries and objectives are short and snappy paragraphs that go on top of your resume, just under your contact information.

But what is the difference between the 2 sections?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

• Experienced Marketing Executive with a strong background in developing award-winning strategies for a diverse clientele. 5+ years of industry experience includes PPC campaigns, SMM, web design, brand development, and more. Strong history of developing and overseeing marketing campaigns that maximise profit.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

• Motivated marketing specialist looking for an executive role at Marketing Company X. Passionate about maximising profit with effective marketing campaigns. Experience includes creating campaigns for my own personal projects while at University X. Skilled in WordPress, Facebook Ads Manager, Photoshop, ClickFunnels, and more.

So, which one is best, summary or objective?

Generally, we recommend going with a summary if you have any relevant work experience. An objective is suited to those who have the skills, but lack the industry experience (graduates, career changers, or those still studying).

• As a marketer, you may know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Marketing Executive Work Experience Stand Out

Recruiters like to feel confident that you can do the job. There is no easier way to do this than to list your work experience .

Here’s the best way to structure your work experience section:

• Position name
• Company Name
• Responsibilities & Achievements

Marketing Executive

DiscoverGrowthDigital

11/2016 - 03/2020

• Managed 8 ad campaigns that had an average ROI of 45% in the last 2 years. 
• Proofread creative copy that improved conversions by 56%.
• Distributed statistical information to 127 staff members.
• Lead four successful promotional events of 1000+ people.

To separate yourself from the competition, you should focus on your achievements instead of daily tasks. This will allow the recruiter to see the obvious benefits in hiring you.

Instead of saying:

“Promotion manager”

“Lead four successful promotional events of 1000+ people”

Simply, the first statement is way too generic. It shows you were in charge of promotion, but it doesn’t show if were successful or the quantity of events you managed. 

The second statement shows that you managed more than one event, and you were successful in doing so. Hard numbers that prove your skills – can’t argue with that!

• Remember, you are going for an executive role. Be sure to show that not only are you skilled at marketing, but you also posses the skills to lead.

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first marketing job?

Or maybe, you have experience in marketing, but never in an executive role?

A recruiter will want marketing executives that they can rely on. Whether you have job experience or not, your portfolio of marketing work is the most important factor.

If you already have proof of your marketing skills (ad campaign statistics, copy you’ve written, or results you’ve got for clients) feel free to link to them in your resume (we’re going to explain how very shortly).

With that said, there is no time like the present. It is not too late to create a portfolio.

Here are several ways you can create a rich portfolio (and even get paid for it):

• Start freelancing (e.g.: UpWork , Fiverr , etc.)
• Ask your social circle if they need any help with their business
• If the above doesn’t work, become your own client! Show your skills by building your own website, create flyers, product packaging, and run Facebook Ad campaigns.

Are you recent marketing graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Marketing Executive Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

• Conceptualized
• Spearheaded

How to Add a Portfolio to Your Resume

A portfolio section is added in the same way that work experience is added.

Under a header named “ Portfolio ,” link to your portfolio (website or Behance / Dribble), and briefly talk about the projects. 

www.timmarketing.com

• Promotional Events - Lead four successful promotional events of 1000+ people (see pictures in the online portfolio)
• Email Campaigns - Created email campaigns for clients on UpWork
• SMM - Ran Facebook advertisement campaigns for Company X’s clients (see more in the online portfolio

If you want to keep your resume short, you can simply put a link to your portfolio or website in your contact information section.

How to Correctly List your Education

Next, it’s time to talk about your education.

There’s nothing too complicated with this section, just simply enter your education history in the follow format:

• Degree Type & Major
• University Name
• Years Studied
• GPA, Honours, Courses, and anything else you might want to add

B.A. in Marketing

Boston State University

• Relevant Courses : Principles of Marketing, Managerial Communications, Quantitative Methods, and Macroeconomics

Top 12 Skills for a Marketing Executive Resume

As the hiring manager is flicking through your resume, they want to see that you have the correct skills for the job.

Remember, the hiring manager has never seen your work. Even if you’re the world’s best marketer, you can still get rejected if you don���t make your skills clear to see.

Here are some of the most common marketing executive skills:

Hard Skills for a Marketing Executiv:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Campaign Management
• Google Analytics
• Content Management Systems (CMS)
• Product Packaging 

Soft Skills:

• Creative Thinking
• Communication
• Time-Management
• Team Player
• Generally, try not to list too many soft skills. You see, these are skills that everyone puts on their resume as they are hard to back-up. Any graduate can say they have creative skills, but not many can correctly use every CMS.

Here’s a more comprehensive list of 150+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But don’t call it a day just yet. You need your resume to stand out ! 

Doing a good job at the above sections should be enough to get you shortlisted, but adding extra sections can be the major factor in whether you’re hired for the executive role or not.

Awards & Certifications

Have you won a marketing award?

Have you completed any third-party marketing courses?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

• “Most Innovative Campaign” - MAFTA
• “The Art of Sales” - Coursera Certificate
• Google Ads Certified Expert
• “Critical Thinking Masterclass” - MadeUpUniversity

Companies will want to see that you’re passionate about all things marketing, not just in it for the money.

Showing off your own personal project is one of best ways to show you that you live and breathe marketing. 

For marketing, this is usually in the form of side hustles. Showing a website that you built via a range of marketing tactics will be impressive for all hiring managers.

Here are a few projects that you could mention:

• Managing a Facebook ad campaign for your e-commerce shop
• Using SEO skills to drive organic traffic to your blog
• Writing sales copy for local businesses 

Even though it might not be specific to your job, being able to speak a second language is always an impressive skill to a hiring manager. As such, feel free to add a language section if you have space.

Rank the languages by proficiency:

• Intermediate

Now, you may be wondering, “why would a recruiter want to know about my fishing hobby?”

Well, your hobbies reveal what kind of person you are. 

Most companies are looking for someone that will be pleasant to work with.

Hobbies show that you’ll be a good part of the team, especially if you enjoy social activities. 

Here’s which hobbies & interests you may want to mention .

Include a Cover Letter with Your Resume

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content. 

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

To create a winning cover letter, we must ensure that it is structured correctly. Here’s how to do that:

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location, and website (or Behance / Dribble).

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that hiring managers skim through resumes and cover letters. As such, you need to hook the reader within the first few sentences. Use concise language to mention:

• The position you’re applying for
• Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics...

• Why you chose this specific company
• What you know about the company
• How are your top skills relevant for the job
• Which similar industries or positions have you worked in before

Closing Paragraph

Don’t just end the conversation abruptly, you should:

• Conclude the points made in the body paragraph
• Thank the hiring manager for the opportunity
• Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work.

Formal Salutations

End the letter in a professional manner. Something like, “Kind regards” or “Sincerely.”

For more inspiration, read our step-by-step guide on how to write a cover letter.

Key Takeaways

If you followed all of the above advice, you’ve given yourself the best possible chance of landing that marketing executive role.

Let’s quickly summarize what we’ve learnt:

• Format your marketing executive resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
• Use a resume summary or objective to catch hook the recruiter
• In your work experience section, highlight your achievements , rather than your responsibilities
• Make sure your portfolio is the best it can be. If you don’t have one, think about getting one
• Include a convincing cover letter to separate you from the competition

Suggested Reading:

• How to Make a Resume with No-Experience [21+ Examples]
• How to Create a Combination Resume [Examples + Template]
• How to Ace Interviews with the STAR Method [9+ Examples]

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Marketing Executive Resume Examples

Are you an experienced marketing executive looking for help in crafting a resume to take your career to the next level? Writing an effective executive resume can be an intimidating and time-consuming endeavor, but it doesn’t have to be. In this post, we’ve put together a guide to help you create a compelling resume that accurately reflects your professional experience and highlights your achievements. We’ve also included some executive resume examples to help you get started.

If you didn’t find what you were looking for, be sure to check out our complete library of resume examples .

Start building your dream career today! 

Create your professional resume in just 5 minutes with our easy-to-use resume builder!

Marketing Executive

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

I am a highly motivated and organized marketing executive with over 8 years of experience managing successful campaigns, product launches, and marketing strategies. I have a comprehensive understanding of the full marketing cycle, from initial market research to post- launch analysis. My core strengths include team leadership, content creation, digital marketing, public relations, and customer engagement. I am an analytical problem- solver and possess exceptional presentation, communication, and organizational skills.

Core Skills :

• Project Management
• Marketing Strategy
• Content Creation
• Team Leadership
• Digital Marketing
• Public Relations
• Client Engagement
• Market Research
• Data Analysis

Professional Experience : Marketing Manager, ABC Corporation (2018- Present)

• Developed and implemented 360- degree campaigns to promote new products and services
• Developed content for digital campaigns and maintained company website
• Managed social media channels and drove engagement
• Cultivated relationships with media outlets and organized press conferences
• Conducted market research and analyzed data to inform marketing strategies
• Led a team of 7 marketing professionals

Marketing Coordinator, XYZ Corporation (2015- 2018)

• Managed and updated company website and social media channels
• Developed content for digital campaigns and newsletters
• Organized trade shows and events
• Created marketing materials, brochures, and flyers

Education : B.A., Marketing – University of Miami, Miami, FL (2012)

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Marketing Executive Resume with No Experience

• A marketing and communications professional with an unstoppable drive to build relationships, create content, and grow businesses.
• Highly motivated and passionate about the marketing industry, with an eagerness to learn and contribute to any team.
• Excellent communication and listening skills
• Highly organized
• Resourceful and creative problem solving
• Knowledge of Microsoft Office, Adobe Creative Suite and social media platforms
• Strong project management and planning skills
• Ability to work independently and collaboratively
• Social media strategy and content creation
• Familiarity with principles of effective advertising and branding

Responsibilities

• Developing integrated marketing plans to meet organizational goals
• Coordinating campaigns across multiple channels, including print, digital, email and social media
• Researching, creating and deploying content to engage target audiences
• Developing, tracking and reporting on marketing metrics
• Collaborating with team members to create and execute marketing strategies
• Analyzing consumer data to identify and target new customer segments
• Assisting with the planning and execution of promotional events, trade shows and other marketing activities
• Managing relationships with external vendors, suppliers and other stakeholders

Experience 0 Years

Level Junior

Education Bachelor’s

Marketing Executive Resume with 2 Years of Experience

Highly motivated, marketing executive with 2 years of experience in developing and executing traditional and digital marketing campaigns for a wide range of clients. Skilled in data- driven marketing, resource and budget management, and executing marketing strategies. Proven ability to increase brand awareness, leads and sales through effective campaigns.

• Data- driven marketing
• Traditional and digital marketing
• Resource and budget management
• Market research and segmentation
• Brand awareness and reputation management
• Strategic planning and execution
• Copywriting and creative direction
• Leadership and team management

Responsibilities :

• Develop and execute comprehensive marketing campaigns that leverage traditional and digital marketing tactics
• Analyze and report key performance metrics to measure the success of marketing campaigns
• Conduct detailed market research and segmentation to identify target audiences and optimize campaigns
• Manage budgets, resources, timelines and vendors to ensure projects are completed on time and within budget
• Create and maintain strong relationships with internal and external stakeholders
• Develop strategy and content for website, email, social media and other online platforms
• Lead and manage a team of marketing professionals to ensure projects are completed efficiently and effectively

Experience 2+ Years

Marketing Executive Resume with 5 Years of Experience

Dynamic Marketing Executive with 5 years of experience in driving marketing initiatives, developing comprehensive marketing plans and executing successful campaigns to drive business results. Proven track record of increasing brand awareness, boosting website traffic and expanding customer base. Exceptional project management, problem- solving, and communication skills.

• Campaign Planning
• Strategic Thinking
• Social Media Marketing
• Market Analysis
• Developed comprehensive marketing plans and strategies to increase brand awareness and visibility.
• Worked collaboratively with internal teams such as design, sales, and product management to ensure successful execution of campaigns.
• Developed and implemented social media campaigns and strategies to increase engagement and website traffic.
• Leveraged market analysis to shape the direction of campaigns and identify opportunities for growth.
• Managed the creation and distribution of promotional materials such as press releases, newsletters, and email campaigns.
• Monitored and evaluated performance of campaigns, making necessary adjustments to ensure desired results.
• Coordinated with vendors and contractors to ensure successful completion of projects.

Experience 5+ Years

Level Senior

Marketing Executive Resume with 7 Years of Experience

A motivated and passionate Marketing Executive with 7 years of experience in the industry. Possessing strong knowledge of marketing principles, strategy, and tactics, I have a proven track record of developing and executing successful campaigns in both digital and traditional media. The success of my initiatives is due to my excellent communication and interpersonal skills, which allow me to work collaboratively in a team environment, as well as independently. I am passionate about staying up to date with current trends and techniques in the industry, and I am confident in my ability to bring a unique and creative approach to any marketing project.

• Strategic Planning
• Analytical Thinking
• Brand Management
• Client Relationship Management
• Presentation Skills
• Develop and execute marketing strategies to promote company’s brand, products, and services
• Design, build, and maintain the organization’s website, optimizing it for search engine optimization
• Monitor and track customer interactions across all digital platforms
• Analyze customer feedback to improve customer engagement
• Monitor market trends and customer demands to inform product and service offerings
• Create promotional materials such as brochures, newsletters, and email campaigns
• Develop customer loyalty programs
• Manage relationships with current and potential clients to ensure customer satisfaction
• Develop and manage budget for marketing campaigns

Experience 7+ Years

Marketing Executive Resume with 10 Years of Experience

I am a highly motivated and results- driven marketing executive, with over 10 years of marketing experience in both B2B and B2C spaces. Throughout my career, I have consistently demonstrated the ability to lead, build, and manage successful marketing campaigns, develop strategic partnerships, and cultivate relationships with key stakeholders. My core skills include developing marketing strategies, increasing brand awareness, and driving product growth. I am an innovative problem solver and excel in complex, highly competitive environments. I am confident that I will be an asset to any organization and am eager to contribute my knowledge and expertise.

• Product and Brand Management
• Strategic Partnership Development
• Account and Relationship Management
• Digital Marketing Strategies
• Project Management and Execution
• Market Research and Analysis
• Multi- Channel Campaigns
• Collaborative Problem Solving
• Develop comprehensive marketing plans and strategies to meet business goals and objectives
• Create and execute multi- channel marketing campaigns and initiatives to promote products and services
• Determine and implement tactics to increase brand awareness, engagement and loyalty
• Manage and track budgets, identify efficiencies and maximize ROI
• Monitor market trends, competitive activity and customer feedback
• Analyze sales and market data to inform strategic business decisions
• Contribute to the development of new products, features and services
• Identify and build collaborative relationships with vendors and partners to support marketing efforts

Experience 10+ Years

Level Senior Manager

Education Master’s

Marketing Executive Resume with 15 Years of Experience

Results- driven marketing executive with 15 years of experience leading successful campaigns for large organizations and small businesses. Proven track record of developing creative marketing strategies and leveraging digital media to increase brand awareness and revenue. Skilled communicator with the ability to work with teams of all sizes and stakeholders at various levels.

• Brand Development
• Creative Solutions
• Customer Relations
• Developed and implemented creative campaigns to deliver on organizational objectives.
• Utilized digital marketing platforms to increase brand visibility and reach new customers.
• Delivered strategic planning initiatives in order to maximize ROI.
• Managed cross- functional teams to ensure projects were completed on time and within budget.
• Analyzed data to gain insights into customer preferences and target potential audiences.
• Built strong relationships with stakeholders and partners to drive success.
• Led teams to develop innovative solutions to address customer needs.

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Marketing Executive resume?

A Marketing Executive resume should include all the important details that demonstrate the candidate’s ability to handle a role as a Marketing Executive.

• Experience: The candidate should include their most relevant experience. This should include any marketing roles, such as a Brand Manager or Product Manager, and should include details such as job title, company, location, and dates of employment.
• Education: The candidate should include details of their education, such as the name of the institution, qualifications achieved, and dates attended.
• Skills: The candidate should include detail of the skills they have acquired during their marketing roles, such as a proficiency with analytics tools, social media marketing, and other relevant software.
• Achievements: The candidate should include details of any major projects they have been involved in or awards they have won.
• Hobbies: The candidate should include any hobbies that demonstrate their creative thinking or problem-solving abilities.
• Languages: The candidate should include any languages they are proficient in beyond their native tongue. This can demonstrate their cultural understanding, which is important in the marketing world.
• Extra courses or qualifications: The candidate should include any additional courses or qualifications they have undertaken, such as those related to digital marketing or business.

By including all the above information, a prospective employer will be able to gain a better understanding of a candidate’s potential to fill a Marketing Executive position. It is essential that these details be presented in an organized manner, using clear and concise language. It is also important to ensure that the information is accurate, up to date, and relevant.

What is a good summary for a Marketing Executive resume?

An effective summary for a Marketing Executive resume contains key details that highlight your experience in marketing, sales, and advertising. It should also include your ability to lead teams, build relationships with clients, and successfully manage campaigns. A good summary should showcase your knowledge of industry trends and your enthusiasm for staying up to date with the latest developments. Additionally, a summary should mention any awards or recognition you’ve received for your work in marketing, as well as any special skills or certifications you possess. Finally, a summary should convey your commitment to achieving results and helping your clients succeed.

What is a good objective for a Marketing Executive resume?

A marketing executive is responsible for strategizing, planning, and executing effective marketing campaigns. Furthermore, they must have good organizational and communication skills, as well as the ability to use technology and analytics to evaluate the effectiveness of their campaigns. To create a successful resume, the marketing executive should focus on clearly stating their qualifications, successes, and key skills.

A good objective for a marketing executive resume should include the following:

• Demonstrate strong knowledge of marketing strategies and tactics
• Demonstrate ability to develop and execute effective marketing strategies
• Showcase experience in leveraging technology to evaluate campaign performance
• Highlight organizational and communication skills
• Demonstrate the ability to build relationships with stakeholders
• Demonstrate the ability to stay up-to-date on the latest marketing trends and developments
• Showcase experience in measuring the effectiveness of campaigns
• Demonstrate experience in working with budgets and deadlines

How do you list Marketing Executive skills on a resume?

Marketing Executives play an integral role in a company’s marketing efforts, introducing new products and services to help drive growth. To stand out from the competition, you need to showcase your skills and qualifications for the position in your resume.

When it comes to listing your skills and qualifications for a Marketing Executive role, be sure to include relevant keywords from the job description. Here are some of the skills you may want to list on your resume:

• Strategic Thinking: Ability to develop creative strategies to effectively market products and services.
• Analytical: Knowledge of data-driven analytics, such as market research, segmentation analysis and campaign performance analysis, to evaluate marketing strategies and campaigns.
• Project Management: Ability to initiate and manage multiple marketing projects, ensuring timely completion within budget.
• Client Services: Experience in working with clients to meet and exceed their expectations.
• Negotiation Skills: Proficiency in negotiating contracts with vendors or suppliers.
• Advertising: Knowledge of various advertising techniques, such as digital, print and broadcast, to create compelling campaigns.
• Branding: Understanding of branding principles, such as brand identity, positioning, messaging and tone, to ensure a consistent brand image.
• Digital Marketing: Proficiency in using digital marketing tools, such as search engine optimization (SEO), email marketing, social media and web analytics, to reach target audiences.
• Content Creation: Ability to craft compelling copy and visuals to increase audience engagement.
• Budgeting: Skilled in managing budgets and financial projections to optimize return on investment (ROI).

What skills should I put on my resume for Marketing Executive?

As a Marketing Executive, you will likely need to demonstrate a wide range of skills in order to be successful. Some of the most important skills to put on your resume for a Marketing Executive role include:

• Creative Thinking: In order to come up with successful marketing campaigns, you will need to be able to come up with new and innovative ideas.
• Communication Skills: You will need to be able to communicate your ideas effectively to colleagues, clients, and other stakeholders.
• Analytical Skills: You will need to be able to analyze data in order to identify trends and areas of opportunity, as well as to evaluate the effectiveness of marketing campaigns.
• Project Management: You will need to be able to manage campaigns, budgets, and timelines in order to ensure that goals are met.
• Digital Marketing: You will need to be able to utilize digital marketing tools such as SEO and social media in order to reach target audiences.
• Leadership: You will need to be able to lead a team in order to ensure success.

By including these skills on your resume for a Marketing Executive role, you will be demonstrating your ability to be successful in this type of job.

Key takeaways for an Marketing Executive resume

When it comes to marketing executive resumes, there are several key points to keep in mind that can help make your resume stand out from the competition. Here are some key takeaways for marketing executives resumes:

• Highlight Your Accomplishments: It’s important to highlight the accomplishments you’ve achieved while in your current position. Don’t be afraid to show off your successes, such as successful campaigns, increased sales, or new product launches. Be sure to include any awards or recognitions that you’ve achieved as well.
• Show Your Leadership: Your resume should demonstrate that you have the ability to lead and manage projects, initiatives, and teams. Showcase your communication and problem-solving skills.
• Utilize Data: Data is key to success in any industry, and marketing is no different. Showcase your ability to analyze data and use it to create successful strategies and campaigns.
• Use Relevant Keywords: As with any resume, it’s important to use relevant keywords to show employers that you have the skills and experience needed to do the job. Research the industry to make sure you’re including the right words and phrases.
• Showcase Your Professional Network: Your professional network is an invaluable asset in marketing. Demonstrate your ability to connect with industry influencers and leverage relationships to market your brand.

By following these key takeaways, you will be able to create a resume that will get you noticed by hiring managers. Make sure to showcase your accomplishments, leadership skills, ability to analyze data, use relevant keywords, and demonstrate your professional network. With the right combination of skills and experience, you’ll be able to land your dream job as a marketing executive.

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9 Marketing Executive Resume Examples for 2024

In this article, we'll guide you on building a marketing executive resume that catches attention. We share proven examples and strategic advice, right from the hiring manager's desk. You'll learn what skills and experience to highlight, and how to format your achievements for impact. Good resume design can open doors; we show you how it's done for marketing leadership roles.

• 03 Jun 2024 - 1 new resume template (Marketing Analytics Lead) added
• 26 May 2024 - 1 new section (Essential skills for marketing executives) added
• 18 May 2024 - 1 new resume template (Brand Strategy Manager) added
• 09 May 2024 - 1 new section (Demonstrate impact with numbers) added
• 30 Apr 2024 - 1 new section (Customize for marketing roles) added
• 22 Apr 2024 - 1 new section (Beat the resume scanners) added
• 14 Apr 2024 - 4 new sections, including 'Position of education section', added
• 14 Apr 2024 - 5 new resume templates, including Marketing Executive with Specialization in Content Strategy, added
• 12 Apr 2024 - Article published
• 09 Apr 2024 - Resumes approved
• 07 Apr 2024 - First draft complete

  Next update scheduled for 11 Jun 2024

Here's what we see in standout marketing executive resumes.

Show Your Impact With Numbers : The best resumes show clear impact with figures like percentage growth in sales , customer acquisition costs , conversion rate improvements , and market share expansion . Numbers help you show the results of your work.

Match Your Skills To The Job Description : Include skills on your resume that you have and the job description mentions. Some in-demand ones are SEO/SEM , Google Analytics , CRM software expertise , content strategy , and social media advertising . Choose those you possess.

Trends In The Industry : A current trend is emphasizing digital fluency. Show this on your resume with phrases like digital campaign management and online branding initiatives .

use this maybe to have a resume upload button widget 1: yellow Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

widget 2: red / but not serious Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

helpful blue / but not serious Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include.

Marketing Executive Resume Sample

Position of education section.

Place your education near the top if you have recently finished a degree that is relevant for a marketing executive role. This shows why you may have less work experience in recent years. If you have been working in the field for some time, list your work experience first.

Include any marketing certifications or courses that make you stand out. These are important in showing you have the needed skills and knowledge.

Highlight digital skills

For marketing roles, show your knowledge of digital tools and platforms. List any experience with social media, search engine optimization, or digital advertising. These details help you show that you can do the job well.

Also, show numbers that prove your success, like 'increased online sales by 20%.' Numbers make your achievements more clear.

Ideal resume length

Keep your resume to one page if you have less than 10 years of experience. This makes it easy for hiring managers to read quickly. If you have more experience, especially as a marketing executive, two pages can be used to share all your skills and work history.

Use a clear layout to make good use of space. Take out details that are not as important, like old education or hobbies.

Senior Marketing Executive Resume Sample

Show leadership experience.

For a marketing executive, leadership skills are key. If you have experience leading a team or project, make sure to include this. Use simple terms like 'led a team' or 'managed a campaign.'

Also, talk about times when you made a plan to solve a problem or reach a goal. This shows you can think ahead and take charge of situations.

Entry-Level Marketing Coordinator Resume Sample

Beat the resume scanners.

When you apply for a marketing executive role, your resume might first be read by software called an Applicant Tracking System (ATS). It's important to make your resume ATS-friendly so it reaches a human recruiter.

Here are steps you can take:

• Use standard section headings like 'work experience' and 'education'.
• Include keywords from the job description such as 'digital marketing' and 'campaign management'.

By doing this, you help ensure your resume shows the right skills and experience for the job.

Digital Marketing Specialist Resume Sample

Customize for marketing roles.

When tailoring your resume for a marketing position, it's key to show how you reach customers and grow brands. Your resume should connect your past work to the tasks you will take on as a marketing executive. Think about what the hiring manager wants to see: your impact, leadership, and creativity.

• Pinpoint your biggest wins in past campaigns, like increasing customer engagement by 25% or boosting sales by $500,000 .
• Show your leadership by listing the size of the teams you have guided, for instance, 'Led a team of 10 marketing professionals.'
• For those shifting into marketing, match your skills to the new role. For example, if you organized events in another job, say 'Managed 30+ successful promotional events yearly.'

Marketing Executive with Specialization in Content Strategy Resume Sample

Essential skills for marketing executives.

To create a strong resume for a marketing executive role, focus on including relevant hard skills. Here are some key skills and tools you might consider:

• SEO : Understanding Search Engine Optimization helps in improving a website's visibility.
• Google Analytics : This tool helps you track and analyze web traffic.
• Content Management Systems (CMS) : Experience with CMS like WordPress is useful.
• Social Media Marketing : Proficiency in platforms like Facebook, Twitter, and LinkedIn is often required.
• Email Marketing : Knowledge of tools like MailChimp or Constant Contact.
• Adobe Creative Suite : Skills in Photoshop, Illustrator, or InDesign can be advantageous.
• Pay-Per-Click (PPC) : Experience with Google AdWords and other PPC platforms.
• Market Research : Ability to conduct and analyze market research is valuable.
• Data Analysis : Skills in tools like Microsoft Excel or Tableau.
• CRM Software : Familiarity with Customer Relationship Management tools like Salesforce.

Include these skills in a dedicated skills section or weave them into your job descriptions. Make sure your resume is tailored to the specific requirements of the job you are applying for. This will help you pass through Applicant Tracking Systems (ATS) and grab the attention of hiring managers.

Brand Strategy Manager Resume Sample

Demonstrate impact with numbers.

As a marketing executive, it is crucial to show the clear impact you have made in your roles. Numbers offer a solid, understandable way to highlight your successes. When you use metrics, hiring managers can see the exact value you bring to the table.

Think about your past work and ask yourself: How did my actions lead to positive changes? Look for numbers that reflect growth, efficiency, and improvement. Here are some specific metrics you can include:

• Percentage increase in brand awareness or market share
• Number of new leads or customers acquired
• Growth in social media engagement, such as likes, shares, or followers
• Boost in website traffic, measured by unique visitors or page views
• Cost savings from budget optimization or marketing spend efficiency
• Improvement in customer retention rates
• Revenue growth from campaigns or product launches
• Reduction in time to market for new campaigns or initiatives

Even if you are not sure of the exact numbers, you can often estimate. For example, if you launched a social media campaign, you can compare the engagement before and after the campaign. If you managed a budget, calculate the cost savings you achieved by negotiating better rates or optimizing ad spend. Use these figures to show how you make a difference. Remember, clear and simple numbers can speak louder than words.

Marketing Analytics Lead Resume Sample

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14 Best Marketing Resume Examples for 2024

Best for professionals eager to make a mark

Looking for one of the best resume templates? Your accomplishments are sure to stand out with these bold lines and distinct resume sections.

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Writing Your Marketing Resume

Marketing resume faqs.

You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.

While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or  building a resume . We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.

We’ve distilled our findings into 14 marketing resume samples and an extensive resume guide that has  helped marketers get interviews at companies like Stripe and Facebook in 2024 . Use these examples and our top resume tips to get an interview (and a job) faster than ever!

Marketing Resume Example

or download as PDF

Why this resume works

• The best way to do this is by utilizing bullet points in your skills and work experience sections.
• The details of how you exactly directed the launch of a new campaign may not fit in your resume, but they’ll be a perfect addition when you create a cover letter .
• The best way to do this is by using the  reverse-chronological resume format  to demonstrate your most recent positions and how you’ve grown from role to role. 

Marketing Student Resume

• Did you harness tools like Zoom for diversity sessions or engage in panel discussions during a workshop? Or maybe during a community volunteering stint, you rallied local residents, demonstrating remarkable people skills handy in the marketing department. Such is the cocktail of experiences that tantalize potential employers to pick an entry-level candidate for their team.

Marketing Intern Resume

• Integrate examples of how you’ve used marketing tools like Sprout Social or SEMrush to drive brand awareness. It’ll legitimize your personal experience and strengthen your candidate profile.

Entry-Level Marketing Resume

• For example, consider including relevant courses from college in a separate section.
• You can also add a  resume objective  to exhibit your skills, years of experience, and qualifications. 
• Use metrics to demonstrate how you’ve increased website traffic, saved reporting hours, reduced costs per lead, or improved conversion rates. 

Marketing Assistant Resume

• You can still make your marketing assistant resume look desirable by including internships and relevant college courses.
• If you don’t have relevant experience, you can still highlight transferable skills from other jobs.
• For example, if you worked as a server, you can highlight essential marketing assistant skills like time management, organization, collaboration, sales principles, and consumer behavior.
• An objective lets employers know what skills and qualities make you right for the job (in less than four sentences, no less!). Don’t hesitate to mention what you hope to bring to the table at your future place of employment!

Senior Marketing Resume

• Pick three of your most recent and relevant positions with four bullet points each.
• List six to 10 skills in your skills section, with a mix of hard and soft skills.
• If you’re feeling stuck about what to include, look up  resume examples  to get inspiration and help you format your content. You can also use a  resume builder  to make adding metrics, action verbs, and optional sections easier.

VP Marketing Resume

• Divide your VP marketing resume’s work history into three distinct sections, each dedicated to role you held in a particular company. Then, highlight your duties and quantified achievements for each position in, say 4 bullet points, and complement it with a section detailing the company name, location, and term of office. See that? It’s a piece of cake!

Influencer Marketing Resume

• Achievements such as – 44% increase in social media engagement, 7.8K increase in weekly referral traffic, 4% increase in ROI over a quarter, and more – are what potential employers will be excited to see in your influencer marketing resume.

Marketing Coordinator Resume

• Good marketing skills include paid ads, Google Analytics, Salesforce, MS Suite, and organization.
• Hiring managers use applicant tracking systems (ATS for short) to weed through potential employees. The ATS scans resumes for skills and keywords the employer has marked as important; you’re more likely to get an interview if you have those skills and keywords.
• As a marketing coordinator, you can include quantifiers like company profit, ROI, team sizes, media campaign success, increases in website traffic, etc.

Marketing Associate Resume

• Use a  resume checker  or spellcheck system to scan for typos, grammar errors, and punctuation mistakes so you can hand in your resume without worrying.
• Ensure you make it through ATS by including specific marketing keywords, like “Salesforce,” “paid ads,” and “communication.” Always check your resume against the job description to ensure you’re hitting the mark.

Growth Marketing Manager Resume

• There are many options to choose from, including business objectives like revenue, sales, and customer growth, or marketing-specific outcomes like retention, website traffic, social media, and digital marketing.
• Using a  resume template  is a great way to structure and format your content, but if you’re strapped for time, you can use a  resume outline  and add your own stylistic elements as you see fit.

Content Marketing Specialist Resume

• The best way to demonstrate your abilities is by giving hard numbers to quantify your content production. Good examples include:
• How many posts or blogs you’ve written
• How much your efforts improved conversion rates, engagement, or other social media KPIs
• How many new customers your business gained through your efforts
• Always use the job description to guide what you write; don’t copy the skills and requirements word for word, but do include what you feel is honest. 

Communications & Marketing Specialist Resume

• Luckily, there are a series of  resume tips and tricks  you can follow, starting with maximizing your contact header and skipping extraneous content (like a profile picture and extra pages).
• Marketing campaigns, customer surveys, and targeted emails are all things that demonstrate your knowledge of marketing strategies.

Marketing Specialist Resume

• Wharton is a top business school, and you’ll be more likely to secure an interview if recruiters see that you’ve learned from the best.

Related resume guides

• Business Development
• Digital Marketing
• Marketing Manager
• Business Owner

When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.

However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.

To write a great resume, you need to ensure you’ve done these three things:

• Formatted your resume properly
• Included all the sections a hiring manager is looking for
• Talked about your skills/experience in the right way

To achieve that end, we’ll go over the following information:

• Marketing resume formatting tips
• Quantifying the impact of your work experience
• The skills to include in your “skills” section
• Customizing your marketing resume for each role you apply to
• The lowdown on your resume objective
• Mentioning your education and certifications

How to format your marketing resume

When it comes to formatting your resume, there are a few rules you should follow:

• Keep it to one page. Your resume should be your highlight reel, not an autobiography.
• Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
• Don’t give the hiring manager a trivial reason to put you in the “no” pile.  Avoid any spelling or grammar errors at all costs!
• Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
• Only include a  resume objective  or  resume summary  if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.

Talking about your marketing work experience

This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.

Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past.  Hiring managers want to be sure the candidates they interview will positively influence their business.

Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!

Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.

Which do you think is more convincing?

RIGHT – use numbers to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketer

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated  $11M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by  6 8%  per year
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by  31%
• Exceeded growth targets every quarter by  19%  on average

WRONG – avoid vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
• Exceeded growth targets every quarter

Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants. 

You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:

Ways to quantify your impact as a marketer

• Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
• Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
• Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78% 
• Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
• Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
• Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half

There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.

Showcase your marketing skills

The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:

• Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
• The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.

But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the  marketing job description , of course!

In your  resume’s skills section , try to include  at least 90 percent technical skills  if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.

So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember,  only include skills you’d be comfortable explaining in an interview .

Skills to include on your marketing resume

• CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
• Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
• General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
• Optimization: customer segmentation, attribution modeling, A/B testing
• Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
• Social Media: Instagram, Facebook, LinkedIn, Twitter
• Email Marketing: ConvertKit, Drip, Mailchimp
• SEO: keyword research, backlink building, content creation
• Direct Mail

The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.

For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.

A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas. 

Tailoring your resume for each marketing role

Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.

Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.

Start customizing your marketing resume by following these steps:

• Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
• On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.

Let’s walk through a concrete example.

Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:

Example marketing job responsibilities

About the Role

As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
• Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
• Build and maintain a test-and-learn culture to determine the most effective channels.
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
• Partner closely with media agencies to align on goals, and drive the strategy to get there.
• Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to track and report acquisition performance.
• Own budget tracking and forecasting across channels.

Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume. 

Here’s what your resume might look like if you were applying for this particular role:

Example – customizing your work experience for a given role

• Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
• Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
• Exceeded growth targets every quarter by 24% on average

As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.

Your marketing resume objective

Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a  resume summary  instead.) But what exactly  is  an objective?

A  resume objective  expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.

Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.

Which of these resume objectives would you prefer as a hiring manager?

WRONG – uninformative resume objective

“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”

This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this   resume objective:

RIGHT – tailored resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”

This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!

Education and certifications

While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there. 

If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.

Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!

There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.

If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark: Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.

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Marketing Executive Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing executive job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Event development and execution – providing best practice to stakeholders
• Work closely with Regional Marketing Manager in
• Work with the Content and Marketing teams to help implement clear social media and communications strategies, showcasing editorial content, promotions and affiliate partner opportunities, particularly via mobile
• Assist the Marketing Manager in the design and delivery of a rolling A/B test strategy
• Work with the Marketing Manager on the development and execution of brand marketing strategy to generate leads, drive revenue and build the brands
• Assisting to evaluate marketing programs on an on-going basis, including tracking of actual sales vs. forecast and analysis of business. Communicates with NY TR and distribution centres (Lachen and UTi) to monitor shipping dates and maintains allocation sheets and monthly reports to identify potential inventory issues
• Support the PR & Marketing Comms Manager to deliver consumer focused, effective, marketing campaigns and PR messaging across media including radio, press, direct mail, print, billboard advertising and 3rd party partnerships
• Work in conjunction with Casino Marketing, Marketing Executives and on-property personnel to assist and facilitate qualified in-house casino customers
• Delivering high quality support to the Marketing Team, taking on project work, assisting with campaigns, events and management reporting
• General support for the implementation of all marketing activities across markets - to include branding, event management, collateral production and product promotion
• To manage marketing projects from idea generation through to implementation and co-ordinate agencies, external suppliers and internal stakeholders to deliver activity on time and on budget
• Build good working relationship with the UK. Create open lines of communication
• Executing the development and delivery of a broad range of customer facing marketing material including product and corporate collateral, promotional and campaign items, point of sale material, reports, presentations, fulfilment packs and newsletters
• Work with creative team and PR & Marketing Comms Manager to produce engaging marketing collateral for internal and external use
• Able to work independently; self-motivated and highly driven, quick to learn and focused on quality and efficiency
• Excellent communication skill. A good team player, Analytical skills. Extense knowledge of the company structure and departments
• Good knowledge of written English with strong grammar and language skills
• Strong digital skills and ability to quickly learn and apply new technologies
• Knowledge of a foreign language ideally French, German or Italian is highly desirable
• Excellent Chinese & English typing, good knowledge in Word, Excel & powerpoint, fair English and Chinese oral and writing skills
• Strong interpersonal skills, strong communication skills. With sense of responsibility, patience and detail oriented. Willing to learn
• Highly organised and strong administrator with immaculate attention to detail
• Quality in presentation of all work, including a creative flair and a strong attention to detail
• Excellent attention to detail and strong administrative skills

15 Marketing Executive resume templates

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• Background in marketing and communication with relevant experience
• Experience in or with Institutional investor channels is a plus
• Issue based marketing experience
• Good project planning capabilities
• Good writing and editing skills
• Networking and influencing capability
• Some analytical skills
• Implementation of the marketing plans for the sector
• Production and distribution of issue based thought leadership campaigns
• Management of third party relationships with industry bodies
• Ensure that our brand is correctly represented both internally and externally
• Ensure compliance with the firm’s policies and procedures
• Work with the business to support business plan objectives
• Assist in the execution of the Wealth & Asset Management Market Reflections quarterly client update which reaches out to over 120 key asset managers
• Coordinate the execution of the Wealth & Asset Management C-suite forum programme, organising private dining forums for key wealth & asset managers in a top London location
• Coordinate the annual event of the UK Wealth & Asset Management Hedge Fund Symposium for up to 120 key asset managers
• Overall maintenance of Interaction for individual events and Client Connection (internal databases for recording client relationships and marketing activity)
• Responsible for the deployment of thought leadership including the production of toolkits and distribution lists for each campaign
• To prepare e- alerts using an e-campaign tool (Vuture), including proofreading, creative writing for internal and external communications as well as some related digital work
• Track marketing activity against plan and spend against budget on a regular basis to support management reporting for both sector and service line marketing activities
• Capturing the ROI on all campaign activity
• Support for getting content on or out through EY’s e-platforms
• Contribute to the development and implementation of a relationship strategy designed to support the growth of priority account relationships
• Introduce and drive new initiatives, ensuring compliance and greater efficiency
• Be proactive in raising the profile of the Marketing Executive role, ensuring maximum utilisation and personal development
• Excellent project management skills and experience of working with CRM systems
• Managing the Alumni Programme, including delivery of the annual event and production of a quarterly e-newsletter
• Supporting EMEIA FSO strategic solution marketing
• Managing and executing ad hoc events and supporting the wider relationship development team
• Deliver all events on time and to budgets
• Build strong relationships with key marketing contacts in UKI and work with the Alumni executive to produce a joint quarterly e-newsletter
• Ensure that CRM tools are maximised and championed
• Responsible for the management of the key marketing budgets (tactical) for each of the programmes and events
• Deliver against the strategic solution plans with the deployment of round table dinner series, forums and thought leadership
• A minimum of 2-3 years experience at a marketing executive level
• Demonstrable experience of managing and delivering large events
• Experience of working within a professional services partnership
• Creative flair and confidence
• Exposure to executive level staff and the ability to develop trusted business relationships with senior internal stakeholders and external clients and suppliers
• Liaise with EMEA Sales Team and selected trade partners to develop and agree annual plans to include a relevant range of trade and trade to consumer initiatives
• Develop campaign schematics to include objectives, mechanics, timescales, budget and value to business
• Create and implement critical paths in order to manage and deliver campaigns to deadline
• Brief trade partners and agencies to produce creative and collateral to specification within agreed budget
• Liaise with relevant stakeholders to ensure adherence to Universal brand guidelines and legal requirements
• Deliver activity to market, to budget and deadline
• Provide post campaign analysis and interpretation, defining delivered value and ROI
• Previous experience of trade and trade to consumer campaign delivery
• Creative acumen and attention to detail
• Strong team player with ability to build effective relationships quickly
• Ability to prioritize workload effectively and meet deadlines
• Ability to analyze and present statistical data using spread sheets
• Experience of working within the Travel Industry/Entertainment Industry
• Excellent knowledge of Microsoft Office systems
• Logistics planning and implementation of domestic and cross border events
• Developing and implementing a range of online and offline direct marketing campaigns, utilising various media
• General Marketing administration for department
• Proven experience in a marketing role within a financial services organization, asset management experience a must
• Degree in a relevant discipline
• French language skills – fluent preferred, business level as minimum
• Able to operate in a fast paced environment
• Desirable - good working knowledge of CRM systems and bulk emailing
• Desirable - good design skills (PowerPoint)
• Financial & Budget Management
• Inventory Management
• Record Management
• Research, track & monitor CNBC’s digital marketing efforts
• Supports the department by providing digital extension for any event or campaign (brand or tactical)
• Execution of Social Media & Digital Marketing efforts
• Improve CNBC's database management and subscriber marketing efforts
• Creation and Execution of email-based marketing campaigns
• Continuous review and active management of event website and other online marketing assets
• Oversee barter-based online media buying
• To create marketing objectives, strategies and tactical plans for a Secondary Education portfolio that spans print and digital resources, and qualifications
• To create, manage and implement marketing campaigns from start to finish using the full marketing mix, delivering all marketing activity on time and within budget
• To monitor and report on the effectiveness of key marketing campaigns
• To develop effective messages and clear customer propositions that deliver results in line with business strategies and objectives
• To contribute to the development of product propositions and the customer journey to ensure that customer engagement is effective and appropriate
• Demonstrable marketing experience, with a proven track record in direct and digital marketing
• Strong creative copywriting skills (print and digital), with an ability to develop powerful messaging for target segments
• Evidence of strong organisation and planning skills
• A good working knowledge of Microsoft Office packages (including Word, Excel and PowerPoint)
• Previous work experience in publishing or the education sector. * Good understanding of the UK education sector. * Experience of basic budget management. Req Number: 8833BR
• Compiles and shares competitor monitoring dashboards
• Be able to think commercially and interpret data insights across the key business system
• Actively contributes to sharing learning's, driving new ideas and supporting marketing executives
• All other duties as required
• Collate project news and images & liaise with their European office
• Collate relevant industry news from Google Alerts and other searching methods
• Liaise with other offices on any website updates needed
• Collate and analyse analytics for social media, websites and the newsletter to optimise content and build audience
• Monthly newsletters with a move to fortnightly newsletters for two markets
• Newsletter subscriber clean up and maintenance/management
• Weekly project updates to external stakeholders
• Update collateral & content when necessary
• Work with other offices to optimise SEO for the website
• Work on content for audio and video including short videos for use in marketing
• Creation of templated materials for two markets when required for example newsletters, event invites, business cards presentations
• Assist in development of marketing strategies and campaigns for online and direct
• Oversee Implementation of a marketing plans, ROI objectives, tactics, budget and schedule by segments
• Prospect marketing (database management, campaigns, lead generation & tracking, etc.)
• Customer marketing (renewals, cross-sell and upsell tracking, case studies, etc.)
• Channels marketing (strategic and tactical support, campaign involvement, lead tracking, MDF, etc.)
• Influencer marketing (Media, analysts, industry associations, government bodies, thought leadership, etc.)
• Internal marketing (Spokespeople management, employee communication, etc.)
• Develop segment based messaging and content
• Develop off/online content-based demand generation campaigns
• Manage the campaigns schedule (frequency and recency)
• Track metrics & adapt (closed-loop marketing)
• Manage marketing budgets and alternative revenue streams such as funding applications where required to support the marketing strategy
• Complete integration with the local sales and channel team
• Integrate and leverage with various teams that include Corporate Marketing, Marketing Ops, Product Marketing etc
• Contributes to the development of market intelligence (market sizing, competitive analysis, etc.)
• A skilled marketing professional with 3+ years relevant experience. Bachelor's Degree required
• Understanding of integrated marketing concepts, with a strategic focus and practical approach
• Experience in Enterprise B2B software or services marketing
• Self-motivated, disciplined, pro-active, independent and likes to work in cross-cultural teams
• Strong understanding of marketing planning, branding and demand generation
• Strong verbal and written communication skills, ability to understand business and technology messaging
• Impeccable campaign management, budget and scheduling expertise
• Wide understanding and experience in various marketing tools (with some in-depth knowledge.)
• Strong marketing vendor negotiation and management skills
• Background within PR or Advertising Agency, theatrical distribution or multinational FMCG organisation desirable
• Strong presentation and writing skills in English and Chinese necessary
• Experience in supporting and working closely with a senior management team
• Able to work to deadlines coupled with experience of working within a dynamic and fast-paced demanding environment
• Able to work effectively in a complex, matrixed multinational organisation
• Supporting the Tate Partnership by deploying the Tate events in 2015
• Managing ad hoc UK campaigns to support the Senior Marketing Manager (e.g. Senior Stakeholder Programme)
• Managing one of our buyer programmes
• Deliver against the plan including execution of all activity
• Ability to manage large scale events (250 guests) and smaller round tables (12 guests), at times managing simultaneously
• Build strong relationships with key marketing contacts in UKI and work with the Tate contacts to ensure a consistent approach in how we go to market with those events
• Demonstrable experience of managing and delivering events
• Exposure to executive level staff and the ability to develop trusted business relationships with senior internal stakeholders, external clients and suppliers
• To maintain good working relationships with internal customers and key influencers around the business. Candidate Profile
• The ability to communicate and build relationships with a wide range of people across different locations. *Desirable
• Previous work experience in publishing or the education sector. * Good understanding of the UK education sector. * Experience of basic budget management. Req Number: 8834BR
• Strong numeracy and Excel skills strongly preferred
• A good eye for detail and a passion for delivering high standard
• Evidence of strong organisation and planning skills, and of delivering under pressure
• Preferably educated to degree level or equivalent
• CIM qualified or with desire to develop as a professional marketeer
• The ability to communicate and build relationships with a wide range of people across different locations
• To contribute to the growth of a brand by formulation and execution of B2B marketing programmes that align with the brand objectives and strategy
• Being a key driver to monitor and assure the proper execution. Monitor and improve the processes to better link marketing and commercial activities
• Organize data, conduct analysis and prepare business reports for depriving marketing intelligence for the brand further development
• Execute digital and visual merchandising initiatives
• Propose and implement promotional and trade marketing plan for products
• Directs marketing process including concern for timeliness & completion, preliminary account consultation with Business Insurance Consultants, appraising them of marketing developments and alternatives, leading account strategy sessions, “In person” marketing of new business and renewal accounts, developing/building and maintaining relationships with underwriters, marketing, and management personal
• Builds and maintains an excellent professional relationship with clients by working as an advocate for clients with insurance carriers, third-party administrators and other professional resources, analyzing options and executing decisions made by clients or Business Insurance Consultants. Conducts offline or online research in conjunction with team members to resolve complex client problems, questions and issues to retain clients
• Anticipates the needs of the customer such as additional lines of coverage, and take steps to meet these needs for example; discussing potential coverage gaps and opportunities to provide additional services like claims and loss control services
• Works with other Marketing Executives to improve processes and procedures and acts as a backup to others to ensure clients’ needs are met. Maintains awareness of industry markets, underwriting requirements, target “niches”, and products, and analyzes industry trends to exploit opportunities to increase written business in certain industry and carrier segments
• Responsible for the retention of our clients by ensuring our account managers are delivering exceptional customer service and building positive relationships with our clients and carriers
• Develops business volume and monitors losses with carrier in order to calculate profit sharing bonus potential with assigned carriers. Develops and monitors assigned carrier commitment and production progress during the year. Develops alternative strategies with carrier personnel and internal staff to improve production results
• 3-6 years-minimum agency experience in working directly with commercial lines clients and coverage terms and conditions, with good understanding of underwriting and submission processes
• 6-8 years-minimum agency experience in working directly with commercial lines clients and coverage terms and conditions, with an excellent understanding of underwriting and submission processes
• Implement new product launches, promotions and trade marketing plan and strive to maintain growth on pillar products
• Execute the local adaptation of marketing & advertising creative materials, media planning and placement
• Coordinate with media agency and design house for promotional materials design
• Propose and implement promotional and trade marketing plan for product(s), including but not limited to GWP, promotional materials development
• Analyze market and consumer data and make recommendations to management
• Interact effectively with other departments (sales, logistics, training department) to support marketing objectives
• Creating and supporting campaigns from crib to cradle
• Feedback on performance of e-shot campaigns and others
• Competitor analysis and lead generation
• Comprehensive knowledge of SEO/PPC
• 2-3 years' experience within a marketing based role
• Relevant degree or qualification
• 2 They would be involved in tele-calling, visits, outdoor promotional activities like participating in events going to Pre-Schools, companies for data collection etc
• 3 The primary objective of these would be to generate required amount of walk-in of students in the School
• 4 Generation of database through local activities & meet Daily, Monthly and Qrtly targets
• 5 Collect the market and competitors information and regularly share it with the Admission Officer
• Desired Profile**
• Company Profile**
• To develop and work on large scale campaigns in addition to ad hoc email campaigns, events and thought leadership
• To produce a range of high quality marketing materials and maintain these such that they are up to date with current targets
• To liaise with the external PR agency and in-house central PR team
• To assist in the implementation of strategic programmes (Key Clients & Targets, client service)
• To work with various sales teams to ensure the marketing strategy is consistent and contributing to e-campaigns and communications
• To be an expert user of CRM systems and client data and to champion it use
• Responsibility for segmenting, targeting and communicating with customers and potential customers
• Managing and updating customer database
• Sourcing advertising, PR, sponsorship opportunities
• Managing production of all marketing material including e-newsletters, product / stock briefs, videos etc
• Manage website, liaise with relevant 3rd parties on SEO, website maintenance / improvement and digital advertising opportunities
• Manage Social Media
• Production of internal and external marketing material such as; Adverts, Emailers, Brochures, Mailshots, Promotional videos, Marketing Displays, exhibitions and marketing suites
• The maintenance and development of the website
• Evaluate and report on results from marketing activities
• The production and presentation of marketing strategy reports
• The production of marketing budgets where necessary
• The delivery of marketing activities on agreed deadlines and budgets
• Attending regular meetings, both internal and external (marketing agencies or suppliers)
• Assist in arranging events, such as launches and exhibitions
• Knowledge and experience in developing SEO and online conversion strategies would be advantageous
• Reporting to Vice President, Marketing Programmes, Higher Education
• Dotted reporting line to Manager, Marketing Programmes, Higher Education
• Collaboration with sales & marketing colleagues within Higher Education and Geographies, with a focus on Core & Growth markets
• Preferable location is Harlow, outer London, UK
• Contribute to Global Edition programme sales performance in Core & Growth geographies
• Support Global Edition key product internal list promotion to Core & Growth geographies
• Create PowerPoint presentations for key products with basic product information
• Adapt sales tools to ensure they reflect Global Edition product information
• Collate market feedback and sales successes to support product development and list planning process
• Collaborate with colleagues in the Core & Growth geographies to facilitate contributor and reviewer contacts to support future Global Editions product development plans
• Collaboration and team working skills
• Effective at network building
• Adaptable and flexible
• Highly motivated & demonstrates initiative
• Aptitude for learning new technologies, products and skills
• Strong organisation and planning skills
• Effective at managing multiple priorities
• Excel, Word & PowerPoint skills
• Excellent English Language proficiency
• Work with marketing leads and relevant teams to design and build HTML email campaigns that create impact and add value to the broader campaign components
• Devise database selections, conduct appropriate testing, schedule and deploy campaigns
• Ensure campaigns are integrated with other marketing activity and are optimized for search
• Troubleshoot technical issues related to HTML templates and the execution of sends
• Track and report results of campaigns to the business. Consider and propose options to improve metrics - including open rates and click-throughs
• Seek opportunities to innovate through automation, personalization and dynamic content features
• Identify and implement email marketing best practices with coding, design, & testing
• Build strong relationships with email service provider and digital agency
• 3 years marketing experience - financial services preferred
• HTML, email campaign building, marketing automation and list selection skills highly desired
• Good project manager with the ability to deliver within tight deadlines
• Strong written communication skills - capacity to write and edit
• Ambitious marketer, innovator and always on the lookout for new and more efficient processes
• Marketing qualification an advantage
• ​Support the Marketing Manager responsible for resident acquisition /retention in delivering the annual marketing plan through tactical implementation of materials and activities
• Assists in the integration of new assets into the portfolio
• Liaises with 3rd party partners and providers to collect campaign results and prepare reports
• Finds new opportunities to promote the company both on and offline
• Assists in the development and execution of marketing strategies and programmes that support achievement of the portfolio's business development and financial performance goals by implementing action plans around marketing, advertising, sales, new development, presentations, and resident communications
• Partners with key stakeholders to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including online, print, referrals, outreach marketing, and other tactics, and appropriately selects marketing techniques that fit the property's resident profile and market conditions
• Oversees and manages the creation of creative communication pieces, promotional materials, presentations, website content, reports and training materials for an assigned portfolio of properties
• Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organisational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s)
• Demonstrable ability in
• Support the Marketing team in delivering the annual marketing plan through tactical implementation of materials and activities
• Liaises with external stakeholders to collect campaign results and prepare reports for managment
• Promotes the company advertising new opportunities both on and offline
• Helps the marketing team with the development and execution of marketing strategies and programmes that support achievement of the portfolio's business development and financial performance goals by implementing action plans around marketing, advertising, sales, new development, presentations, and in house communications
• Partners with key stakeholders to implement creative marketing and advertising strategies and solutions
• Oversees and manages the creation of creative collateral, content, reports and training materials for an assigned portfolio
• Marketing for three restaurant
• Hold and run events
• Take charge of all Social Media , Facebook and Instagram etc
• Increase of sales
• Conducting sales meetings about catering functions
• Ability to develop carting opportunities through marketing
• To create marketing objectives, strategies and tactical plans for a divisional portfolio that spans both print and digital resources, and qualifications
• To create, manage and implement marketing plans using the full marketing mix
• To execute, monitor and report on marketing campaigns to a high standard, on time and to budget
• To track spend against budget and create regular ROI reports on key campaigns
• To produce compelling customer propositions and messaging and deliver results in line with business strategy
• Evidence of strong organisation and planning skills, including creation of marketing campaign plans
• Ability to communicate and build relationships with a wide range of people across locations (London/Oxford)
• Educated to degree level or equivalent, preferably in marketing or business
• Enhanced relationships and networks
• Working with the marketing team, key deals stakeholders and the online team to implement and maintain the new and unique Deal Talk micro site, an external client site for all buyers in the deals arena
• Implement and co-ordinates the delivery of existing and new marketing activity which includes events programmes, communications, website maintenance & deals related thought leadership
• Develop and maintain excellent relationships with internal and external suppliers including events team, design and media, communications, online presence etc
• Monitor short- and long-term ROI measures are being achieved on specific buyer programmes
• Pro-actively seek new channels to market and innovates to engage with buyer communities in different ways
• Adhere to quality standards through and ensures service levels are maintained consistently
• Work closely with senior managers, managers and key practice stakeholders to execute marketing programmes in line with time-frames and budget
• Work with other parts of CMD – especially market campaigns, thought leadership, opportunity management and the wider communication team
• Suggest ways that the buyer programmes are continuously improved and experience, information and knowledge are shared
• Graduate calibre with experience of B2B marketing and business development
• Experience of implementing marketing strategy matched to commercial objectives
• Good knowledge of new and traditional marketing channels; experience of digital marketing would be an advantage
• Experience of being able to work on multiple projects simultaneously
• The ability to contribute to strategic plans and implement tactical initiatives
• Self starter able to work effectively as part of a ‘virtual team&#8217
• Sufficient business acumen to understand business drivers behind marketing activity as well as being commercially and risk aware
• 1) Cost Management
• Ensure all costs/ expenses are captured under respective line of profit and loss through preparation of Purchase Order
• Track and keep a record of all marketing expenses on a monthly basis vs budget by category. Reconcile marketing expenses vs budget and work with Regional Marketing Manager
• Create budget wishlist by launch and track spending with business controller
• Follow up on billings from advertising agency, suppliers and co-op partners
• 2) Marketing
• Assist the Regional Marketing Manager in putting the half yearly marketing plan together and responsible for the execution of all marketing plans and activities
• Sync with affiliate’s local market calendar and re-align with China registration HP code issues
• Oversee the allocation and distribution of all new product launch, point of sales collaterals GWP, samples and testers
• Work with agency to propose translated new product launch names and texts
• Provide marketing materials for sales presentations
• Assist the Regional Marketing Manager in the execution of visual merchandising of all launches, including promotion sites design to meet Brand’s and Sales’ objectives (implement designs from New York), together with Visual Merchandising team
• Propose visual plan, launch planogram, consolidate HPP/ SPP animation plan
• Coordinate the production of local materials which includes translation etc. Work with affiliates to synergize terminologies and product descriptions for translated materials in a timely manner
• 3) Good communication skills and fluent in both written and oral English and Mandarin
• 4) Good working knowledge of computer software namely Excel, Word and Power point
• 5) Good multi tasking and organizational skills
• 6) Able to work independently, proactive with positive attitude
• Manage all events delivered as part of the UK alumni programme – from invitation management, liaising with the business, invitation design, through to event delivery, feedback and measurement post event. Primary objectives are to
• Build quality invitation pipelines to develop business relationships and meet commercial objectives
• Engage alumni with the firm’s Vision 2020 growth strategy
• Report and track commercial value back to the firm
• Provide support on various marketing initiatives to promote the UK alumni programme
• Contribute to EY’s social media activity, including profile management of the Twitter account, content creation and reporting
• Assist in collating content for alumni communications including the UK alumni portal, website, Partner Alumni Connect magazine, messages to the former partner community, etc
• Support the team to promote the alumni programme externally and internally, including engaging alumni relationship owners
• Work with the senior marketing executive to delegate data projects to the data admin support for alumni
• Produce targeted mailing lists by extracting relevant data from the company database
• Working with support teams across the business including
• The in-house design team to develop material for events and communications
• Investment experience, understanding and knowledge (with appropriate education and training)
• Strong analytical / numeracy skills
• Client centricity
• Investment Management Certificate (IMC) or willingness to study for this qualification
• Tertiary qualification, together with knowledge of the investment management industry
• 4 years plus experience in marketing
• Have a outgoing and personable personality
• KPI and target driven
• Marketing or business qualification
• Be able to be in a stand alone role
• Have experience in dealing with all areas of a marketing department
• To contribute to the growth of the brand by formulation and execution of B2B marketing programs that are aligned with the brand objectives and strategy
• To be the key driver to liaise, formulate, drive, execute and monitor the Key Account Sell-Out programs independently
• Plan on the routing to visit the field and clients on regular basis in order to gain market insight and competitor knowledge
• To take initiative to research on responsible product categories and share the latest trend, information and insights to the team
• Day to day marketing and commercial support to external Sales Agent so as to drive the growth of this channel
• Marketing support to Commercial team
• To coordinate with various internal stakeholders so as to assure the smooth day to day operations
• To anticipate sales trends, develop and manage forecast of his/her assigned category
• Solid hands-on retail marketing/channel marketing experiences
• Good interpersonal skills and communication skills
• Good numerical sense and computer skills i.e MS Excel and Power point
• Previous sales experiences would be an advantage
• Strong communication & interpersonal skills
• Be able to prioritise work
• Be able to use Microsoft word & Excel
• Proven experience in running marketing campaign
• Previously organised events
• Circulating weekly titles note to business
• Tracking weekly, quarterly uplifts and preparing quarterly reports for manager
• Placing and booking contra adverts in paper
• Raising and tracking PO’s. Creating quarterly budget reports for Irish and UK office
• Idea generation – new ways to help drive hits to website and subscription
• Developing and implementing the marketing plan for the Spanish market with the aim to build brand awareness and develop partnerships with key clients
• Creating and maintaining on- and off-line marketing literature for wider audiences as well producing bespoke communications for key clients
• Taking ownership of the Spanish website, ensuring all content is current and up to date
• Liaising closely with key internal stakeholders and external agencies to get projects over the line
• Working closely with legal and compliance teams to ensure all marketing literature adheres to the regulatory requirements
• Working with the wider European marketing team to align the Spanish strategy with the rest wider Marketing goals
• Initiating and conceptualizing of launch elements and collaterals to support all new launches
• Developing creative briefs to 3rd party suppliers and follow projects through to regional implementation
• Preparation and ground work of seasonal assortment updates and allocation of launch saleable and non-saleable
• Execute inclusion and exclusion of assortment matrix with TR D2R team
• Developing detailed launch packs to Sales and Education
• Coordinating of orders for counter and marketing collateral from regions to suppliers
• Plan, coordinate, execute and track all media and promotional calendars by customers
• Coordinating promotional drawings, preparing setup guidelines, collateral development, and setup with internal and external stakeholders
• Compiling post event results with Sales teams
• Competitors tracking
• Assist RMM to collaborate closely with TR NY Marketing on
• Inventory matters
• Marketing collateral and visual requirement timelines
• Visual merchandising enquiries
• Visual cropping guideline requirements
• Other creative assets required (e.g. digital and inflight)
• Assist RMM to partner Affiliates in launches
• Assist RMM with the preparation and execution of seasonal Sales Cycle Meetings (and BA Conference where need be)
• Responsible of updating of promotion reserve and maintain RDI on a monthly basis and to circulate information to sales team
• Track and archive all IMW offering and collaborate with Regional Marketing Manager to determine relevant programs
• Garner good working knowledge of internal systems namely SAP, SRM and BI in order to support data mining for analysis
• Maintain existing Library for each brand and its assets – particularly on visual update, VM directives, events and promotions, IMW, forecast by season by brand
• Work within the Marketing budget perimeters, raise Shopping Carts and maintain proper Purchase Order (PO) records for a seamless invoicing process
• Assist with the management of collaterals/stock inventory in the office and at the Singapore warehouse and to place orders for testers/saleables/collateral from Lachen when the need arises
• Working with Marketing Manager in devising new processes to improve tracking of information/data and to standardize collateral requirement across TR APAC
• Minimum relevant University Degree (or relevant Diploma holder with minimum 3 years working experience in marketing, sales and/or retail industry in executive position)
• Proficient in MS Office particularly Word, Excel, Powerpoint
• Highly fluent in written and conversational English. Essential to have above competency in spoken and written Mandarin. Competent in Korean or Japanese is an added advantage
• Minimum 3-4 years working experience in Marketing-related capacity, preferably with in-depth exposure to retail industry
• Working with the UK senior marketing manager develop a marketing & communication plan for the region
• Leverage EMEIA and UK thought leadership and mailings
• Managing ad hoc UK campaigns to support the Senior Marketing Manager
• Running local regional seminars and sponsorships for local FSO Partners
• Working in the London office at least one day a month to help integrate with the wider BMC team, this could be attendance at key UK meetings, or to help at London events and to share best practice
• Other key responsibilities include:Deliver against the plan including execution of all activity
• Ability to work well on own and manage own time and projects effectively
• Ability to build strong relationships virtually (a lot of meetings will be taking place over the phone) and in person with senior stakeholders
• Ability to manage events, from invitations to deployment of the event on the day
• Deliver all projects on time and to budgets
• Build strong relationships with key marketing contacts in UKI to ensure a consistent approach in how we go to market with events and thought leadership
• Creative input into the design process, liaising with internal and external design team/suppliers to
• Ensure the production of high quality, differentiated and brand compliant marketing material Qualities, skills and experience to include
• A minimum of 1-2 years' experience at a marketing executive level
• Experience of working within a professional services partnership or in Financial Services is desirable
• Energetic, personable, motivated, team player with a willingness to 'muck in' where necessary
• Work with the Marketing Manager to plan, communicate and co-ordinate marketing activities and initiatives with the local office Principals and staff, the nationwide marketing teams and other key stakeholders as appropriate
• Ensure that all activities contribute towards the local offices' strategies and goals and are in line with national and sector marketing strategies to build the firm's brand and positioning
• Fulfil the role of local 'Brand champion' to ensure compliance with the graphic profile and to promote the brand vision and values both internally and externally Contribute to discussions regarding the ongoing strategic positioning of the firm
• The identification and development of new offerings for the Tech sector
• Take ownership of internal marketing and communications
• Liaise with external agencies and suppliers when appropriate
• Communications activities
• Initiate and assist in reviewing, updating and developing effective marketing
• Material and campaigns, in consultation with the Marketing Manager and Regional Marketing Partner
• Organise, seminars, corporate entertainment, sponsorships, events, mailings etc. as outlined in both local and national marketing plans, including
• Booking venues and catering including obtaining costs
• Managing invitations including print, production and mailing. Deal with production of seminar packs, badges and feedback forms Maintain an activity diary for the region
• Organise local networking 'breakfast seminars' and staff attendance Ensure marketing material and packs are kept up to date and available Add / update prospect and contact details on the Central database
• Press releases - maintain records / organise as appropriate
• Business Development support
• Support the Regional Partners in reaching their BD targets and help manage the process of sector development
• Identify potential opportunities through market research to support marketing and business development activities including competitor monitoring and liaison with industry contacts
• Graduate or vocational equivalent
• A minimum of 1yr marketing and/or business development experience
• IT literate - database and customer relationship management systems - and
• Excellent knowledge of Microsoft Office
• Graphic design experience - Adobe InDesign (beneficial but not essential)
• Strong organisational and project management skills with the ability to analyse
• A good team player
• Lots of own initiative and a flexible, committed and enthusiastic nature
• Assist in the delivery of all international events, including the coordination of all event planning tasks, liaising with various business owners and delivering all event collateral and PR
• Researching the market and developing key reports to be shared with the sales and marketing teams
• Delivery of internal communications and bringing the company value proposition to life through events, online communication and relevant collateral
• Development of brand collateral and other customer engagement material including promotional items and communication pieces
• Provide support in liaising with external agencies including copywriters, graphic designers and PR agencies
• Provide administration support within the marketing function
• Updating the CRM
• Controlling all marketing material stock
• Previous experience working in a marketing role with particular focus on events and research
• Understanding of digital media & digital marketing - social media, analytics, AdWords
• A great team worker with the ability to also work on their own initiative
• Strong planning, project management and prioritization skills with the ability to adapt easily to change
• Be highly organized and handle multiple tasks
• IT skills including Word, Excel and PowerPoint
• Knowledge of digital media an advantage
• Knowledge of graphic design tools - Adobe Creative Suite
• Event management and delivery, including seminar, workshop and dinners
• Coordination and delivery of branded material for externally sponsored events and conferences
• Development and production of communication collateral, including e-campaigns
• Marketing / business studies graduate or professional with at least 3-4 years marketing experience
• Excellent interpersonal skills with ability to build good relationships at all levels
• An excellent team player
• Develop and deliver small client-facing events
• The role would suit a creative and energetic individual who works well in a team environment but will also be able to hit the ground running on some solo projects
• Strong communication skills are essential as well as some end to end event management experience. Limited travelling may be involved
• One or two years’ experience of end-to-end event and production management
• One years’ minimum corporate experience, ideally from a financial or professional services background. Alternatively, agency experience of working with large corporate accounts
• Good written an oral communication skills
• Project planning and management skills
• Experience of using a marketing database
• Creation of client specific presentations materials - meeting presentations, business pitches, investment reviews and other ad hoc requests
• Co-ordination of the re-brand of all marketing materials, to ensure branding is consistent across teams
• Liaison with the wider business, particularly with compliance teams, fund managers, sales teams globally and marketing teams to ensure materials are accurate and in line with the firm's brand message
• Managing workflows, adhering to tight deadlines and maintaining the presentations database
• Further marketing assistance on an ad hoc basis
• The role primarily requires previous experience of digital marketing in a B2B environment including previous responsibility for website management and social media activity
• Previous experience of Google Analytics and reporting is essential
• You must have a good all round IT capability and sound communication skills to build relationships with a range of stakeholders
• Campaign Management - and the production of marketing materials for potential and existing investors
• Advertising - taking ownership of all on and off-line advertising initiatives
• Events - supporting senior team members with the conception and completion of events, as well as preparing specific presentations and marketing collateral for distribution at events
• Relationship Management - liaising with internal stakeholders and external agencies on brand, design and broader marketing decisions
• Tertiary/degree qualifications in Business (Marketing/Journalism Media/Media Communications)
• A minimum of 3 years’ experience in a PR environment
• Film industry (or other related industry e.g. media) experience
• Demonstrated experience in writing and preparing press releases
• A strong understanding of the Australian media landscape
• Intermediate to Advanced level of all Microsoft applications and Mac Keynote
• 5+ years’ experience in a Brand / Event management marketing role within a business environment (media organisation advantageous)
• Marketing / Business tertiary degree qualification
• Experience with implementing and managing marketing campaigns and promotions
• Experience in managing events an advantage and preferred, but not essential
• Experience in internet / digital media is advantageous
• High level interpersonal and communication skills, both written and verbal
• Demonstrated ability to partner effectively with internal and external parties to drive results
• Responsible, accountable and results-oriented
• Strong decision making and problem solving capabilities
• Excellent attention to detail with high level of accuracy
• Highly computer literate – expert level in Microsoft programs, Keynote and knowledge of Adobe
• Ability to work cross-company across various Business Areas, multi-task and handle tight deadlines
• Under pressure
• A strong team player who contributes to an environment that embraces constant change and innovation
• With the guidance of the Acquisition Manager (Gaming) assist in the delivery of all promotional, acquisition, retention (where applicable) and planning processes for the gaming brand extensions
• Work with both internal and external betting and gaming partners including internally the Business Intelligence department and product marketing team
• Assist with the reporting of results to help guide campaigns and inform teams
• Collate results and regular campaign reviews to steer future campaigns
• Maintain a strong awareness of the industry and competitor landscape
• Work with 3rd party vendors and key partners
• Contribute to the development of gaming products in collaboration with internal stakeholders
• Utilise Insight in all communications, product and brand development and all activation
• Preferred experience in the Gaming arena, and understanding of the marketplace
• Experience of marketing and sales, delivering on marketing campaigns to drive growth of products
• Confidence with reporting on response and sales
• Experience of working with data agencies and gaming partners
• Preferably a deep knowledge of and experience in the media industry
• Commercially and organisationally astute
• A passion for our brands
• First rate communication skills including outstanding ability to brief 3rd party’s and colleagues, PowerPoint and presentational ability
• Good negotiation and relationship skills and an ability to operate within a matrix environment with multiple stakeholders
• University graduated, preferred Finance, Business, Marketing or English major
• Financial service, especially fund-related knowledge and/ or Marketing/ PR experience preferred
• More than 1 year job experience (Sawon ~ Kwajang)
• Fluent in English (Reading, Speaking, and Writing)
• Excellent Korean writing
• Advanced Microsoft Office programs and IT
• Ability to work independently and strong interpersonal skills
• Ability to complete and deliver projects in a timely manner
• Excellent attitude and a ‘can do’ mind set
• Team work player and consensus builder
• Ability to translate in coherently
• Effectively manage multiple projects
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Working knowledge of Bank, technology and risk standards (e.g., infrastructure, architecture, processes, applications, Cobit, COSO, NIST)
• Comfortable with ambiguity and ability to cope with rapid change
• Thorough understanding of one or more technology platforms in use at TD Bank
• Understanding of regulatory compliance requirements for the financial industry
• Good judgment— ability to determine which issues to escalate vs. to resolve independently, and provide suggestions for possible resolution
• 5 years minimum regulatory , technology controls, audit or risk management
• 5-7 years technology experience (preferably infrastructure technology)
• Event management and delivery, including conference sponsorships
• Managing internal FIDS marketing newsletter production and literature displays
• Development of collateral and drafting e-invitations
• Digital management across webinars, web page content, video production, social media management
• Measurement and reporting for Return on Investment
• Marketing/business studies graduate or professional with 2-3 years marketing experience
• Proficient in Word, Powerpoint, Excel and database management
• Experience in e-marketing invitation tools and understanding social media particularly Linkedin
• Experience of working across a range of the marketing mix (eg web, events, brand, social media, PR)
• Understanding of performance measurement and return on investment
• Business acumen and ability to gain a deep understanding of this complex and sensitive business area
• To assist in the creation, templating, updating and maintenance of standard and bespoke marketing materials across multiple media – including video, websites, print, email and social media
• Working with the global marketing teams, local investment teams and product managers support the production and maintenance of client focused presentations
• Assist with event administration, printing, distribution and gift ordering
• Utilise metrics and other investor/client behaviours and industry/client research to optimise communications and improve marketing collateral and messaging
• Maintain a strong understanding of regulatory requirements and adhere to the company values and regulatory principles and of 'treating customers fairly'
• Of graduate calibre, you will have experience working in an asset management or marketing company, ideally with relevant qualifications or be willing to study for them
• You will have excellent copywriting skills across multiple media and a superb command of UK English. You will be focused on understanding and meeting the needs of our clients and working to deliver high quality materials to support the sales effort
• You will be able to demonstrate good organisational and analytical skills and superb attention to detail. You will enjoy working collaboratively and have a strong bias for action and ability to prioritise and meet deadlines, without compromising quality or budgets
• Good Microsoft office skills especially word, Powerpoint and excel will be essential. Preferably the successful candidate will also have experience of Google analytics, desktop publishing software such as Quark and Indesign, html and Email Targeting tools
• You will also have an eye for good copy and design and be able to identify what makes an effective marketing campaign, demonstrating the creativity to help deliver it within our brand tone of voice and offer a simple but effective customer experience.You will be comfortable and confident working with distribution, client service, marketing and technology professionals around the globe and be able to explain and promote your ideas to gain support and assist timely execution
• You will cultivate strong working relationships with a large network of content creators across the company and synchronise the local strategic and executional approach to content delivery
• Develop, test and organise annual plans for renewals and retention to grow renewal and engagement rates
• Organise and plan day-to-day strategies to increase auto renewal payments
• Monitor and report of results against plan
• Manage the retention marketing activities
• Manage supplier; fulfillment bureau, online bureau, telemarketing agencies, creative agencies, mailing house etc
• Handle escalated customer service queries
• Work closely with the Customer Experience team to optimise customer processes and operations
• Work with our telemarketing agency to improve reporting and efficiencies
• Up-sell and cross sell promotions across The Economist Group’s portfolio of titles
• Marketing or publishing experience
• Experience of developing marketing plans
• Knowledge of direct marketing techniques
• Previous experience of managing marketing budgets
• Experience of monitoring and reporting results against budget
• Experience of forecasting results
• Experience of managing and implementing print, online and telemarketing campaigns
• Direct marketing experience within subscriptions or CRM would be desirable
• Computer knowledge : Microsoft Office, Excel
• Excellent written and spoken English
• Managing marketing collateral requests for the business, ensuring they are up to standard and are inline with branding guidelines
• In charged of online and print advertising
• Management of external suppliers and agencies
• Administrative support for the marketing team
• Minimum 2 years relevant marketing experience
• Full knowledge of marketing activities
• Full understanding of MS office
• Ability to speak a European language is a benefit, but not essential
• Develop individual retailer marketing plans, to maximise marketing opportunities
• Network with retailer marketing departments to drive brand representation in-store, in campaigns and online
• Coordinate with internal departments to resolve local social media queries
• Arrange international partner events and international presence at relevant trade shows
• Manage a range of suppliers to cost- effectively present the brand in-store whilst communicating key messages
• Third level qualification - marketing, business or related discipline
• Must be logical and methodical
• Experience in managing local PR agencies
• Able to lead projects, interact with multiple departments and effectively manage third party vendors
• Ability to shift between activities effectively
• Excellent organisational and prioritisation skills
• Self-starter with excellent communication skills, be able to work on own initiative & also as part of a team
• Business Oriented
• Collaborate closely with Digital Consumer Marketing Team on Boutique Site Maintenance and Digital Campaign
• Collaborate with Area Sales Team on all inflight matters including forecast update, inflight advertisement development and product listing assets update
• Manages Operational Effectiveness
• Assist to RMM to partner Affiliates in launches
• Improves Business Processes
• Coordinate the development and execution of video partner stories and testimonials with en expert eye to digital storytelling in front of and behind the camera lens
• Development and execution of digital marketing campaigns to support Regional, Community, and Partner events
• Work with marketing team members, partner schools and organizations to successfully implement partnership activities and events
• Create and maintain promotional web pages in line with Discovery Education’s brand and technical specifications
• Drive Discovery Education’s use of social media to support campaigns, brand awareness and customer engagement
• Create and update internal partnership team marketing tools and materials to support lead generation and new business
• Delivery of designated partner stories for promotional purposes on UK website in collaboration with the Relationship Marketing Manager – includes scripting, digital storytelling, excellent communication with customers, coordination of filming and editing process, developing supporting web copy; working with the Digital Marketing Manager to create and maintain relevant hosting pages and ensure they are used in relevant sales tools and kits
• Coordinate and deliver a programme of regional and community events in collaboration with the Relationship Marketing Manager – includes creating and delivering campaigns to drive attendance, ensuring partners and prospects are part of a flawless experience that promotes the Discovery Education brand in the best possible way, and managing follow-up and tracking processes
• Develop, implement and maintain web pages utilizing HTML and the Discovery Education Content Management System to support digital, event and Community campaigns - includes registration and content/media pages
• Champion the use of social media and networking channels – namely Facebook, Twitter, LinkedIn, etc. – to raise specific campaign awareness, drive leads and promote the Discovery Education brand in the market
• Support the acquisition of new revenue by ensuring all aspects of the Partnership Team Toolkit are relevant, up-to-date and adhere to brand guidelines. Work closely with the key stakeholders across the marketing, product and partnership teams to develop valuable new tools as required
• Design and create graphic elements for print and digital marketing collateral, including brochures, sell sheets, digital campaigns and website design, social media, banners, etc
• Demonstrate resourcefulness when making decisions and managing assigned projects, and independently develop and implement solutions to problems
• Represent Discovery Education in a professional manner when in contact with partners, prospective customers, internal clients and external companies
• The role involves some travel to Partner schools or events, which may involve working outside normal office hours
• 1 Exploring business and maximizing sales of ELL/School digital service ranging from K-12
• 2 Developing strong relationships with digital learning providers, online education institutes
• 3 Designing solutions to fit clients' curriculum
• 4 Liaise with internal and external customer
• 2 Two-year sales experience in education field required
• 3 Fluent written and spoken English
• 4 Strong communication skills, superior work ethic and the ability to foster client relationships
• 5 Result driven and can work independently
• 6 Good team player with independent working ability in fast paced environment
• 7 Strong planning skills
• 8 Approximately 20% overnight travel required
• Responsible for coordination and tracking of forecasting and order fulfillment for new launch, basic business, sample and collaterals in collaboration with distributor, Regional Demand & Supply Planner and affiliate DC teams
• Keep track of post-launch analysis on a rolling yearly bases
• Assist in the compilation of ongoing sales and marketing reports
• Be the main point of contact for all distributors’ campaign asset requests
• Work with Regional director to implement pricing strategy & ensure regional consistency
• Work with online regional and local affiliate teams to maximize brand site opportunities in the region
• Assist Regional director in following contract updates with distributors
• Lead & coordinate with vendors & agency to develop regional development, as needed (leaflet, DM, GWP)
• Assist in developing and implementing campaigns to reach out to new consumers and keep existing consumers loyal to the brand
• Closely monitor competitive activities and market trends for regional & global action
• Assist in administrative work pertaining to Regional Director
• University Degree, preferably in Marketing related area
• Minimum 2+ years’ experience in a similar capacity in sales, operations and/or marketing
• Strong analytic and quantitative skills
• Self-starter and independent
• Well organized and good attention to detail
• Multi-tasker with ability to manage and meet deadlines
• Possesses good people skills and business manner
• Fluent in English. Mandarin/Cantonese/Korean is highly desirable
• Managing and executing events
• Support our UK business by managing a key buyer programme including the management and execution of quarterly events
• Management of ad hoc events for the UK financial services business, developing a good relationship with internal stakeholders and working with a number of external suppliers
• A minimum of 2 - 3 years’ experience at a marketing executive level
• Demonstrable experience of managing and delivering events, including experience of running a conference
• Collect and analyze consumer and market insights and competition strategies
• Facilitate the Group Product Manager to implement new launches and projects, maintain growth of on pillar products and animate core catalog
• Local adaptation of communication materials (Imagery, digital and points of sales)
• Collaborate with other departments including sales, logistics and education etc. and partner agencies to execute launch and trade promotion plans to meet deadlines
• Degree holder in Marketing, business or related discipline is preferred
• Ability to work independently as this is an individual contributor role
• Demonstrates an innovative and creative mind, keen to learn attitude
• Brand Marketing for FX Online Business
• Minimum 5 year Brand Marketing experience with Financial Institutions based in Japan
• Native level fluency in written and spoken Japanese and Business level English
• Marketing Graduate
• Driven fast paced and hard working
• Can work on their own and take responsibility for projects
• Ability to proof read
• Event development and management
• Tracking relationship development and ROI activity
• Use of social media
• The role will report into the Scotland Marketing and Communications Manager. There will also be direct reporting to key stakeholders within the business
• Marketing/business studies graduate or professional with at least one-two years’ business experience
• Good project planning capabilities and time management
• Experience of utilising a marketing database
• They would be involved in tele-calling, visits, outdoor promotional activities like participating in events going to Pre-Schools, companies for data collection etc
• The primary objective of these would be to generate required amount of walk-in of students in the School
• Generation of database through local activities & meet Daily, Monthly and Quarterly targets
• Collect the market and competitors information and regularly share it with the Admission Officer
• Development and production of communications collateral, on and offline, both internal and external
• Event management and delivery and liaison with 3rd parties
• Data management and control
• Stakeholder management across a variety of sectors
• Experience of working across the full marketing mix e.g. PR, web, brand
• Events experience
• Contributing creative ideas to develop campaigns and create the most effective internal and external client engagement
• To manage the production and delivery of agreed deliverables within timelines and budget
• To work closely with external agencies, in house studios, the wider BMC team and regional teams
• Building and managing relationships with senior stakeholders and key stakeholder groups
• Marketing or business degree (or equivalent)
• Plan and execute digital marketing campaigns towards interactive engagement of consumers
• Drive brand awareness and customer loyalty via digital marketing
• Digital outreach with other businesses or partnerships to drive brand market share
• Maximizing CRM & consumer insights, trends and analytics to drive digital marketing
• Support analytics & reporting in market research data, marketing campaign budget, value and ROI
• Provide reporting and marketing operations support to Country Marketing Manager
• Brief all digital activity to the HO Digital Team in line with the current briefing process. This includes overarching campaign briefs and creative briefs for all assets required for website, email, social media and digital advertising channel
• Ensure website content is optimised for search engines in accordance with best-practice guidelines
• Support Retail Team to liaise with centre brands at both regional and centre level to align digital mediums with category promotions, generate and promote offers to support commercial performance
• Work in conjunction with the Marketing Manager to liaise with Customer Service teams to ensure effective communication and implementation of relevant marketing activities specifically the planning and delivery of in-centre data capture activities
• Key Accountabilities Extension
• Collate research conducted by the Head Office marketing team and local agencies so that the Marketing Manager has digital marketing intelligence in order to facilitate data driven decision-making for future activity
• Assist the Marketing Manager by liaising with the Head Office team and network agencies on communication strategy to support the annual marketing plan, including PR initiatives, media, CRM, website-digital efforts, and sponsorship
• Professional & Technical
• Entrepreneurial Spirit
• Developing Potential
• Relevant work experience in a digital marketing discipline with a strong focus on brand marketing
• Analytical skills; comfortable distilling campaign data into actionable insights and optimisation opportunities
• Experience in a customer handling environment
• IT skills: Advanced level Microsoft Word, PowerPoint
• IT skills: Intermediate level Microsoft Excel, Outlook
• Manage campaign operation for offline marketing channels: Agents, Direct Mail in EMEA region and Global Partnerships. This would include
• A degree level in any discipline
• Previous courses or interest engagement in the marketing field
• Experience in a marketing function
• Good knowledge of campaign management
• Direct marketing, campaign management and understanding of response tracking and interpretation of campaign results
• Marketing communications technique and best practice
• Good knowledge of Word and PowerPoint
• Advanced knowledge of Microsoft Excel
• Fluent in English (written and spoken). Any other European language will be an added advantage
• Previous experience of working in the publishing industry is a plus
• Create, develop and execute compelling marketing campaigns using all types of channels to meet set KPIs
• Manage digital marketing mediums (email marketing, paid search, SEO/SEM, display/banner ads, social media)
• Drive revenue for the Content Solutions Business Unit by working with internal teams to sell marketing solutions to clients
• Develop and implement social media campaigns appropriate to the target market, promoting through a variety of social channels as well as relevant blogs, forums and online communities
• Support paid social media activities via our global social channels, using third party campaign management tools
• Continually monitor social media trends and make recommendations to enhance our social media presence
• Transform creative ideas into practical reality, identify new opportunities and drive innovation to support content campaigns and brand awareness
• Analyse and report on results. Reviewing and improving activity will be key to maximising digital and online potential
• Provide timely and regular reporting that summarizes website and campaign performance
• Build relationships with advertising partners that can be leveraged by our marketing team worldwide
• Enhance SEO and SEM performance, including use of keywords and Google Adwords
• Support and distribute insights, trends and campaign learning’s to the wider team
• In-depth knowledge and understanding of social media platforms including campaign optimisation
• A Bachelor's Degree (or equivalent)
• Extensive marketing experience, with a background in professional services marketing or a business-to-business environment
• Some agency background knowlede, particularly around campagin and client management
• Robust knowledge of SEM, (PPC and SEO)
• A high level of competency using Microsoft Excel to create reports, analyse data and present findings in a clear and informative way
• Knowledge of lead management, CRM and data-led marketing (preferably using Salesforce and Eloqua)
• Knowledge of analytics systems eg Google Analytics, Omniture
• Ability to work under tight time constraints and manage multiple projects across several products/services simultaneously
• Proven ability to work collaboratively and provide on-going innovation
• Strong copywriting and design skills
• Innovative marketing techniques
• The ability to liaise, influence, challenge effectively and build relationships with all key stakeholders
• The ability to work to deadlines and manage conflicting priorities in a fast-paced environment
• A creative mindset and an eagerness to learn and keep up-to-date with the latest opportunities
• Stakeholder management skills
• An organised manner and timely delivery of tasks
• 1-2 years' experience
• Degree in Marketing
• Equestrian background
• Have experience dealing with the above
• Experience in a start-up - advantageous
• Assist in the co-ordination, development and approval process for creative, media and promotional marketing activity ensuring timely reviews of material
• Originate and manage creative & paid social media campaigns, liaising with internal colleagues and external agencies
• Review, and raise awareness of all relevant creative assets posted on a range of WB asset management sites & help develop content plans
• Manage assigned projects on a title by title basis for example: media promotions, screening programmes, sales presentations
• Review, and raise awareness of, all relevant digital assets updates throughout a campaign lifecycle
• Manage film budget trackers & ensure POs are raised and that suppliers serviced with appropriate paperwork in a timely and efficient manner working closely to ensure costs are within budget
• Ensure approval process on all promotions with EMEA is efficiently managed with oversight from the Snr Marketing Manager
• Work as a ‘brand champion’ ensuring strong communication across divisions where appropriate; including Consumer Products, Games and TV distribution
• Work alongside the Senior Marketing Manager collaboratively with the Publicity and Promotions team and all external agencies to ensure delivery against ONE communications strategy as set in the Film Strategy meetings
• Coordinate and disseminate timely evaluations of relevant consumer media, exhibitor, retailer and competitor developments in the marketplace
• Nurture effective working relationships with key marketing contacts within Warner Bros Burbank Home Office and European teams
• Retail understanding of the trade marketing function across the various traditional and digital retail sectors for both Theatrical and Home Entertainment
• Working on a wide range of studio priority releases
• Proven experience in either theatrical or home entertainment (physical and/or digital) marketing, preferably both
• Ability to multi-task and prioritise tasks the meet deadlines
• General understanding of the different areas of the marketing mix (a particular focus on Media, retail, PR, Promotions, Social and community marketing)
• Excellent administrative skill and knowledge of computer packages including Word, Excel, and Powerpoint
• Excellent presentation, time management and organisational skills
• Strong negotiation, influencing and interpersonal skills both internally and externally
• Flexibility - able to cope with a number of varying tasks and different people at one time in a rapidly changing environment
• Demonstrates dynamism, creative flair and passion for film
• Excellent PowerPoint, Word and Excel skills
• A basic understanding of Asset Management and Investments
• 2 - 3 years experience within Financial Services
• Develop, monitor, and manage distributors and retailers for Professional list
• Support account manager and senior sales rep to close library and corporate orders
• Provide internal support to sponsoring editors on co-publishing process management
• Take direct responsibility to design and implement marketing activities to promote overall professional business
• Maintain and update information for major online marketing vehicles
• Degree qualification with 2-3 years sales or marketing experience
• Fluent in English (Listen, Speaking, Reading and writing)
• Strong computer skills and proficient in MS-office and designing software
• Good interpersonal skills and collaborative working style
• Good problem solving skills and result-driven mindset
• Fast learner to acquire new skills especially technology solutions
• BA/BS or equivalent
• 2-3 years marketing experience, preferably gained in the events industry
• Web marketing experience a plus
• Experience in event marketing activities with a focus on innovative techniques covering a range of media including email marketing, SEO, display advertising, web marketing and social media forums
• Knowledge in managing and re-forecasting marketing spend
• Knowledge in quality control of marketing outputs
• Knowledge in Database management
• Fluency in written and spoken English
• 3+ years working in an online/digital marketing role
• Strong knowledge and experience of Content Management (Drupple system is an advantage)
• SEO knowledge and some practical experience
• Ability to work in remote teams
• Available to start at short notice
• Go-to-market strategy and delivery:advise and work with the senior leadership team on go-to-market plans, ensuring that these are fully aligned with the global strategy and successfully executed
• Digital marketing: website management, blogging, SEO, PPC and email marketing, working with the global marketing team
• Content creation and distribution,including blogs, webinars and market surveys. Ensure that all relevant content is shared with customer communities (candidates and clients). You will liaise with key stakeholders across the business to develop content
• Public relations: lead PR in the Australia region, working with the global PR team and marketing representatives on opportunities such as award entries. Build media relationships
• Events and Webinar schedule:work with local and global teams to plan and promote sector specific events and webinars
• Talent acquisition marketing: work with the global Talent Acquisition Executive on marketing initiatives, ensuring consistency in all markets
• Internal communications: create buy-in for go-to-market activity and communicate this to the business
• Sharing best practices reporting, social media, content sharing and share successful initiatives and ideas with APAC and global teams
• Support the development of internal campaigns, working with our communications and engagement specialists to ensure the brand is brought to life for EY people
• Support the development of internal learning tools and training techniques to ensure that the brand is fully understood and verbal and visual guidelines adhered to
• Support the delivery of global campaigns and activity in the UK market, including advertising and social media
• Support the Senior Brand Manager in ensuring compliance of both the verbal and visual identity of the brand across all materials
• Working with members of the brand team, support the talent team to ensure the on-boarding and exit journeys support the brand position, both in terms of content and experience
• Draft communications to promote the brand internally
• Ensure that evidence is gathered to demonstrate UK&I’s commitment to embedding the brand for reporting purposes. This is will include gathering of stats, photographs of events etc, and creating decks for leadership information
• Gather and report on competitor brand activities
• Creative thinking
• Understanding of EY’s brand
• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalog
• Propose and monitor marketing mix strategies (IMC/360/Digital) to build integrated, engaging consumer brand experiences
• Adapt the communication material (imagery, digital, point of sale)
• Handle daily operation for the brand, including planogram, promotion calendar, tester arrangement and PO
• Mobilize and collaborate with other departments (sales, logistic, merchandising, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Effectively prepare clear messages for the senior management to present to senior management
• Develop one’s knowledge of the L'Oréal group, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support
• 1-2 years working experience (in FMCG industry) preferred
• Experience in beauty products would be an advantage
• Initiative, result-oriented, good communication skills, detailed minded
• Use a range of marketing communications tactics to
• Strong journal marketing experience
• Experience of developing marketing plans and activities
• Analytics and reporting and demonstrating ROI of marketing activity
• Familiarity with various digital marketing systems including Web Trends/Google Analytics/CMS/Email/CRM
• Social media marketing expertise
• Creative sense, copywriting
• Proficiency in spreadsheet software (e.g. MS Excel)
• Numerical aptitude
• Excellent time and organizational management skills
• Working closely with the Head of Marketing to implement and support the marketing strategy and plan
• Maintain and develop solid working relationships with internal and external stakeholders
• Ensure all marketing conforms to the marketing guidelines and policy
• Review and monitor campaigns and initiatives collation of stats and data to feedback to the wider business
• Liasing with external agencies, acting as lead on projects
• Manage and co-ordinate the production of marketing materials, brochures and advertisements
• Make certain that all activities are delivered to a high standard within budget and time frames
• Consistently generate business, developing a meticulous approach to the measurement of campaign/initiatives effectiveness whilst closely managing budgets and marketing spend
• Liaison with other, relevant departments during planning, implementation and analysis of all marketing activity
• To prepare e- alerts using an e-campaign tool (GEMA), including proofreading, creative writing for internal and external communications as well as some related digital work
• To support the senior manager(s) in developing communication and marketing strategies for thought leadership deployment and event programme creation across EMEIA regions
• To support senior stakeholders with the development and implementation of events from planning to execution, including all logistics and management
• Support the senior manager (s) with ad-hoc activity (events and e-campaigns) when required
• Liaising and managing the expectations of key stakeholders
• A minimum of 2-3 years marketing experience
• An understanding of the principles of marketing
• Experience of developing, planning, organising and implementing effective marketing campaign strategies, demonstrating project management skills
• Experience of brand development and working with a corporate image
• Good working knowledge of the latest digital marketing techniques, including email marketing, inbound marketing, social networking and web development
• Creating advertising and direct marketing campaigns
• Organisation of events and exhibitions
• Conducting marketing research and reporting on campaign performance through analytics and return on investment
• Develop an effective relationship with key stakeholder groups, informing them of marketing activities and results
• Work proactively suggesting best practice, cross-promotion/sell opportunities, innovation
• Optimising email communications to ensure messaging through the lead lifecycle is correct
• Track responses to evaluate the effectiveness of communications and offering advice and guidance on optimisation
• Supporting other marketing teams with technologies such as Eloqua and Adobe Target
• Have proven knowledge and experience of online marketing techniques, including strong email marketing skills, marketing automation and display advertising knowledge
• Be passionate about email marketing and lead lifecycle optimisation
• Enjoy working within a results driven team with experience in optimising marketing campaigns to bring new ideas to help the team excel
• Relationship builder with excellent stakeholder management and communication skills
• Our ideal candidate will be extremely well organised and have excellent attention to detail with strong copywriting, proof reading, oral communications and reporting skills
• Working across a wide range of channels to ensure our marketing objectives are met
• Commissioning and project managing multi-channel creative campaigns
• Reporting back on performance and working proactively to suggest best practice, opportunities and innovation
• Tracking response to evaluate the effectiveness of marketing activity and offering advice and guidance on optimisation
• Optimise our jobs and classified sites, working with our specialist teams to analyse user experience and performance and making suggestions for improvement
• Creating, testing and deploying email campaigns
• Working closely with the sales team to define and execute marketing plans that support sales strategy
• Creating and updating sales collateral
• Have experience in a similar marketing role
• Be able to multitask and quickly change course as required by company or external market forces
• Have a can-do attitude and be confident in engaging with senior people and departments to quickly understand requirements, recognise opportunities or issues and get things done
• We’ll contribute generously to your pension and offer generous holiday allowance
• The career prospects will be bright for the right person
• Work proactively suggesting best practive, cross-promotion/sell opportunities, innovation
• Be passionate about Email Marketing, Lead Lifecycle optimisation and on-site testing
• Experience using Dreamweaver and creating HTML emails
• Knowledge of planning and building dynamic campaigns
• Our ideal candidate will be extremely well organised and have excellent attention to detail
• 5+ years’ experience in a Marketing Services/Marketing Account management role, within a business environment (media or entertainment organisation advantageous)
• Experience with developing sales materials and implementing and managing marketing plans
• Experience with B2C and B2B and/or affiliate marketing
• A consumer centric marketer interested in and aware of the key family target market
• A thorough understanding of the local media market and key players – media experience preferred
• Project management skills with the ability to multi-task and handle tight deadlines under pressure
• Ability to produce high quality sales materials and client presentations
• Strong digital aptitude
• High level interpersonal and communication skills (both written and verbal), with the ability to manage multiple and diverse relationships
• Good presentation, negotiation and influencing skills
• Excellent time management and organisational skills
• Computer literacy – Intermediate to Advanced proficiency in Microsoft/Apple applications, Photoshop (preferred)
• A ‘hands-on’ approach and ‘can-do’ attitude - Self-starter with high level of energy and drive with problem solving capabilities
• Demonstrate creative thinking
• Resourcefulness, creativity, flexibility and a passion for Disney and Entertainment
• Provide support to Marketing Team in day-to-day marketing responsibilities, marketing presentations and reports
• Assist the Regional Marketing Manager in Brand’s analysis and new product brand’s performance vs target/ forecast
• Cost Management
• Ensure all costs/ expenses are captured under respective line of profit and loss through preparation of Purchase Order. Track specific marketing expenses to ensure spending within budget
• Assortment, Stock and Pricing management
• Work and coordinate with Pricing department on product assortment and the issuance of new price list and changes
• Accurate maintenance of Price lists, Master Assortment and Assortment Matrix with close working relationship with NY & Lachen
• To be key contact point with Lachen and regions on all stock matters (new products and sets delay, re-launch of franchise, out-of-stock situations etc)
• Ensure stock level and phasing, every order fulfillment and change of ordering codes are covered
• Ability to be proactive to provide Sell-in analysis to identify potential inventory issues
• Assess marketing programs on an on-going basis, including tracking of sell-in vs. forecast for new product launches
• Order new products, tester and collaterals for sales cycle meetings and retailer presentations on a regular basis
• Consumer Engagement Assets & Translation
• Work with Regional / Agency & Education on all consumer facing engagement materials
• Compile all assortment translations and update in master assortment
• Coordinate translations of copy with agency, including liaising with Regions’ representative for proof reading
• Conceptualization of Marketing Tools/ Collaterals for Launches and Promotions for Regions and Retailers
• Ensure collaterals are on brand
• Coordinate production of regional and/or local production logistics including translations etc
• Work under the supervision of Marketing Manager to align and propose marketing plans
• Work with Digital Agency to update retailer digital websites by working with sales team, analyze digital efforts with team after every launch
• Work with local agency to customize images used for client digital websites
• Trade Marketing & Others
• Prepare in flight presentations for sales presentations to airlines. Co-ordinate with New York on in-flight requirements
• Regular communication with NY & Update inflight tracker on timely basis to forecast stocks for airlines
• Check profitability of product listing with business controller before advising sales team on listing approval
• Sales Cycle Conference
• Team lead for all logistics arrangement and co-ordination between New York, Singapore, regions and sales cycle venue, with direction from RMM
• Packing of comps, Sales Cycle binder and other materials
• Ordering of samples, GWP samples, sets
• Assist the team in putting the seasonal marketing plan together and responsible for the execution of all marketing plans and activities
• Keep track of Preview Samples shipping dates, reception, distribution and office inventory. Includes co-ordination and filing of all packing lists and cross-checking of invoices received from NY
• Source, liaise, negotiate and carry out with vendors & suppliers to ensure operational efficiency, ensure good relationships with vendors & suppliers to obtain good rates
• Good communication skills and fluent in both written and oral English and Chinese
• Good working knowledge of computer software (Excel, Word and Powerpoint)
• Good multi tasking and organizational skills, meticulous and diligent with an eye for details
• Steady and reliable in conducting daily duties, proactive with a positive attitude
• Degree in Marketing / Digital Marketing
• Minimum of 3 years experience in a marketing role with ideally 2 years experience in on the Digital side
• Previous experience across Expression engine, Drupal, Hubspot is preferred
• Proven track record of working within and exceuting a marketing plan to increase sales
• Ability to work under pressure, multi-task and meet deadlines
• High level of writing and presentation skills along with excellent attention to detail
• Bachelor or Master’s degree in Marketing, Business Administration or related fields
• 2 years of experience in marketing in beauty or cosmetics products are most preferred
• Detail oriented & think creatively
• Dynamic and self-motivated
• Ability to perform multi tasks, meet deadlines, and strong time management skills
• Good command of written and spoken English
• At least 2 years in marketing, brand management and/or trade marketing experiences with multinational FMCGs companies
• Have a fundamental knowledge of brand development, trade marketing/promotion, and consumer goods industry dynamics
• Experience in personal care brand would be advantageous
• Good at communication and presentation skills in English and Vietnamese
• Strong passion, high integrity and drive to get results.Marketing
• Ability to work effectively in cross-functional matrix to successfully deliver objectives to time and budget
• Ability to maintain business relationships with all levels of the business
• Strong ability to prioritise and manage complex list of projects to completion
• Proven track record of successful engagement with all functions in a business
• Demonstrated ability to work effectively in a team and individually
• Good understanding of branding & brand hierarchy
• Understanding of email marketing systems
• Good understanding of Creative workflows
• Experience using Adobe Creative Suite/Creative Cloud
• Appropriate experience in a marketing communications role
• Ability to influence & work alongside senior stakeholders
• A strong contributor to team dynamic in previous roles
• Professional individual, with excellent communication and organisational skills
• Essential Languages: High level English fluency
• Medical background or experience is a must
• University Degree or above
• Attention to details and good implementation and follow up ability
• Excellent interpersonal and communication skills and the ability to work effectively
• Related experience for cross-functional coordination, marketing supporting is preferred
• Proficient in computer skills, especial for Excel and PPT
• Good command of English
• Two years sales experience is preferredMarketing
• Sales training per year
• KA staff training per year
• Nutritional article translated from GSBU, and converted to local materials ready for adaptation
• E-Content development for all brands, mainly focus on PRO PLAN Dog and Cat
• Help to organize vet meeting/seminar
• Small animal vet education background
• Basic animal nutrition understanding
• Copy writing capabilities'- Small animal vet education background
• Be the product expert and champion and take ownership of subject lists and related digital products to ensure maximum exposure internally and externally
• Support Sales colleagues and customers in product training, presentations at bi annual Sales Meetings, product demonstration and customer site visits
• Develop marketing plans and campaigns aimed at generating awareness and sales leads for the suite of key products in your subject area
• Create tools and collateral to position products and to provide market and competitor intelligence to Sales teams
• Conduct market research with lecturers and students to solicit data and feedback to support customer decisions and for use in marketing collateral
• Review and monitor current market conditions and competitor activity and adjust marketing strategies accordingly and as necessary
• Working with counterparts in Sales with relevant US and international to utilise market and product information effectively and in a timely manner
• Set pricing of import products to ensure these are competitively priced for EMEA markets
• Excellent verbal and written communication skills and analytical skills
• A very structured and organised approach to project planning
• Ability to prioritise effectively and deal efficiently with last minute requests
• Confident presentation skills
• A marketing or sales background with a minimum of 3 years’ relevant experience
• Strong time-management skills and competency for handling multiple tasks/projects
• Experience working in higher education or education technology sectors
• Writing surveys and conducting qualitative market research
• Qualification or Degree in Marketing, business studies or a related subject
• Undertake outbound email marketing via Eloqua EMS, creating and scheduling communications with approved target audience and message content. Work to KPI of 40% of delegate revenue and VIP registrations to come from email marketing
• Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
• Run data reports on CRM system. Conduct research and undertake data mining to fill gaps following brief from Marketing Manager, qualifying where possible
• Provide assistance with direct marketing tasks as and when required, track inbound queries / brochure download
• Help undertake competitive analysis across industries
• Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
• A strong understanding of customer acquisition, online marketing and new media channels
• Knowledge of tracking and analytics systems, including Omniture, Google Analytics, Eloqua, email deployment, and back-end website editing tools
• Eloqua Marketing Platform 9 and 10
• Google Analytics (Beginners' level)
• Launching new products
• Supporting the sales of existing differentiated offerings
• Organising local exhibitions to promote sales
• Managing telemarketing and direct mail campaigns to generate leads
• Contributing to the development of literature and other marketing collateral used to support the sales of key products
• Undertaking market research as required for the new product development process
• Developing new channels to market (e-business)
• Coordinating and defining major events to develop high-level relationship with key customers, partners and suppliers
• Coordinating PR and communication actions
• If authorized, grant marker authorization limits to qualifying customers
• Maintain highly confidential customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies
• Comply with all local laws, Title 31 and attends all the mandatory compliance and training sessions
• Evaluates customer’s casino activity to provide corresponding incentives and may have authorization to prove minimum amount of allowance (i.e. room, food, beverage, event tickets, promo chips, free play, airfare or discounts)
• Assists in maintaining and developing property’s customer base through meeting and interacting with customers
• Ensures customers from assigned regions are greeted upon check-in & check-out, and provides personalized service throughout their stay to the satisfaction of the customer
• Process the customer’s reservations by using VIPR/INTER RIDE, OPERA & PATRON management systems
• Attends special event functions when appropriate to promote marketing efforts and greet customers
• Maintains highly confidential customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies
• Resolves customer disputes and complaints to the satisfaction of the customer and the company
• Complies with all local laws, Title 31 and attends all the mandatory compliance and training sessions
• Far East Marketing – Mandarin and/or Cantonese etc
• Latin America Marketing – Spanish and/or Portuguese etc
• India Marketing – Gujarati, Gujarati, Urdu and/or Hindi etc
• Europe/Middle East Marketing – French, Italian, Arabic, Farsi, German, and/or Turkish etc
• Work varied shifts including weekends and holidays
• Maintain a high level of player recognition and service
• Establish new members
• Determine player eligibility of complimentary services
• Set up reservations for customer services and follow through to ensure level of service is maintained
• Respond to guest requests, questions or problems in a timely fashion
• Follow up with guests after departure and maintain contact to ensure return trips
• Keep player information current
• Performs other job related duties as requested
• At least 1 year of guest service experience
• Ability to work in an area that may be unusually hot, cold, noisy, smoky, dimly lit or illuminated, while in constant contact with staff and customers
• Ability to maintain physical stamina and proper mental attitude while working under pressure in a fast-paced environment; maintain mobility; with prolonged standing; normal vision range; eye/hand coordination and manual dexterity; ability to distinguish colors, letters, numbers, and symbols
• Ability to stand and walk for entire shift
• Coordinate and assist with delivering all agreed & approved marketing and PR strategies and monitor on-going marketing and PR campaigns performance
• Develop and implement promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
• Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material
• Ensure all collateral conforms to agreed brand standards
• In charge of Business Intelligence, awareness of market trends and developments
• Other marketing duties or special projects as assigned by Marcom Manager
• Support the Head of Print Sales in developing the titles’ marketing and retail sales plan
• Development of briefs for all communication, liaising with Editorial & Sales teams
• Manage relationships with key editorial stakeholders with the support and direction of the Head of Print Sales
• Deputise in Scotland in absence of Head of Print Sales, becoming key contact for internal and external customers
• Understanding of the art of Retail Sale.s
• Good relationship skills and an ability to operate within a matrix environment with multiple stakeholders
• Previous experience in a marketing role within a professional and driven environment
• Good communication skills, both verbal and written
• Excellent time management and ability to meet deadlines
• University degree – 2:2 or equivalent qualification
• Excellent IT skills including high level of competence with Microsoft Office (Excel in particular) and CRM databases
• Budgetary control/ understanding of costs management
• Good planning and organisational skills and ability to multi-task
• Enthusiastic and effective team player
• Accurate and meticulous
• Delivering fully integrated marcomms plans
• Managing relationships with internal and external agencies
• Using a website content management system (CMS)
• Segmenting customer data via CRM
• Executing email marketing campaigns via an email client
• Using web tools to increase SEO. Knowledge of PPC (pay per click) and paid for targeted advertising via social media (in order to talk to a digital agency in an informed way)
• Experience of managing budgets
• With an honours degree preferably related to English or marcomms, or equivalent
• Excellent organisational skills and plenty of common sense
• You will recently have been employed in a fast paced marketing team - either agency or client-side
• Diploma/Degree in Marketing Communications/Marketing/Business
• Minimum 2 years marketing experience, ideally within a B2B business
• Experience with developing and executing marketing campaigns, events and demonstrated results in producing sales leads
• Familiar with CRM / Sales Database
• Positive, Proactive, able to multi-task, well organized with an eye for details
• Possess good analytical skills and be creative in planning, assessing and executing marketing initiatives and activities
• Proficient in MS Office and good working knowledge of Excel
• Comfortable with some travel (20%)
• Experience in telemarketing is a plus. Experience with marketing automation tools such as Marketo. Understanding of digital marketing concepts (SEO/SEM, Google Analytics)
• Act as a Project Manager and conduit between Merial and chosen key accounts
• Implement the chosen marketing mix with customers and monitor performance
• Develop recommendations to optimise and enhance the trade and vet channel mix over time
• Implementing designated key projects e.g. promotions, events, PR initiatives, merchandising tools for sales teams, on time and on budget
• Working with product managers to be responsible for accurate sales forecasts, budget and market share information
• Provide Marketing support to the large animal sales team, wholesalers and end-users. Responsible for communicating programs, addressing questions/issues/ideas around implementation, and conducting post-analysis
• Liaise with relevant marketing agencies to brief, develop creative, fulfillment/execution of programs, post campaign analysis and billing
• Competitive intelligence and market information gathering, analysis and onward communication
• Help support other key brand activities to other channels vet, SQP, as required
• Graduate with Life Science degree, plus formal marketing qualification preferred
• B 2 B and or B 2 C marketing experience
• Must be a strong team player
• Ability to rapidly acquire new skills
• Ability to manage time and multiple concurrent tasks / projects
• Excellent communication and interpersonal skills (written and oral)
• Proficiency in computer skills (especially Excel)
• Experience of marketing in or to the pharmacy channel / life science industry would be beneficial
• 50% Collect, Consolidate, Initial analyse data and Monitoring for
• Marketing Price and trend
• Compettitor and our position in market
• Sales report
• 30% Commitment follow up, support and coordinate with team to monitor commitment requested for G2M and Marketing plan
• 10% Organize a major events meeting or any tradeshow for team
• 10% Organize and confirm the marketing material/news for both internally and externally
• Bachelor degree of Statistic, Marketing, Economic, Business Adminstration or any relate
• 0-3 Years experiences (with some background of Animal Nutrition will be plus) Marketing, Statistic, Business Adminstration
• Oraganize and compromise with other
• Demonstrated ability to prioritize and meet deadlines
• Able to work independently under high pressure and time limitation
• Computer skill (M/S office-word, excel, powerpoint, Tableau, internet-searching)
• Problem solving & analytical skill
• Campaign Support: Building and cleaning lists in Excel, email templates, campaigns and landing pages in Marketo (marketing automation platform). Measure success of individual campaigns via unsubscribes, open and click through rates
• Event Logstics Management and Support:Manage and support tradeshows, conferences, seminars and workshops including completing required paperwork, managing logistics, and lead upload processes
• Budget Management: Manage assigned budget for any activity including invoicing process
• Content Review: Review content created by others in the team as needed
• Social Media: Support social media efforts and integrate in to events and programs with support of team
• Collateral and Giveaway Management: Management and procurement of giveaways/collaterals/event properties including management of stock levels
• Create internal awareness of marketing activity: maintain the marketing calendar and create awareness in the office of marketing campaigns
• Perform other administrative tasks as needed to support the Marketing team such as processing
• Able to work effectively and efficiently under tight deadlines
• Self-motivated and highly driven to exceed set goals
• Ability to understand and quickly grasp marketing concepts
• Technical aptitude and ability to learn new systems quickly and become an expert user
•  Management of company website via a CMS, HubSpot, including: copy creation, call-to-actions, landing pages, etc
•  Collaborate across multiple departments to ensure website content, email marketing, social media and communications are aligned
•  Optimize marketing automation and lead nurturing campaigns across multiple channels
•  Drive and report on key business metrics including leads, MQLs, SQLs and opportunities using HubSpot and Salesforce
•  Manage all channel marketing communications and co-marketing programs
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, and LinkedIn
•  Oversee public relations, including: press releases, internal and external communications, and media inquiries
•  Coordinate tradeshows and events, including: promotional strategies, budget management, exhibit logistics, travel coordination and inner company communications
• Plan and administer the firm’s marketing operations budget
• Develop promotional marketing and sales materials
• Experience using HubSpot, including new COS platform
• Experience using Salesforce preferred
• Knowledge of HTML, CSS, Java Script, etc
• Experience working with B2B and/or Professional Service firms
• Proficiency in Adobe Suite and Microsoft Office applications
• A Bachelor’s Degree - a must
• Assisted in content development (demand creation, sales enablement) and implementation of marketing campaigns with a successful track record of meeting or exceeding performance goals and metrics
• Assisted in content development (demand creation, sales enablement) to identify and leverage upsell and cross-sell opportunities within an existing customer base
• Analysed, summarised, and presented results of marketing initiatives to stakeholders
• Integrated or coordinated marketing events including but not limited to Webcasts, Forums, Conferences, Seminars, etc
• Experience in B2B, Information services, or Sales and Marketing industries is a plus
• Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
• Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
• Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
• Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
• Create and execute a strategic and comprehensive advertising and public relations plan, including media planning as well as creative/visuals
• Plan and execute press releases, press conferences, press briefings, press tours, and overall press relations
• Previous Marketing and/or Press Relations experience in a similar environment
• Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
• Educated to College level or equivalent work experience
• Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
• Exhibits previous experience of written work in a communications role
• Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
• Honesty, integrity, passion for hard work and achieving results and successful outcomes
• Enjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge
• Oversee the development and implementation of the hotel PR plan and associated activities
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
• Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
• Manage and control marketing budgets by using resources effectively
• Implement Public Relations campaigns to celebrate successes and awards and the promotion of products
• Communicate with internal Event Managers on all aspects of specific event organisation and promotion
• Previous Press Relations experience in a similar environment
• Strong interpersonal skills to enable communication with a wide audience
• Previous media training
• Project managing marketing campaigns; from planning to delivery
• Planning and coordinating of all aspects of events including, conference sponsorship, seminars, webinars, corporate hospitality and client social events
• Engaging with the Senior Marketing Manager and the wider marketing team to understand requirements and agree prioritisation
• Line managing the Marketing Assistant and the broader Marketing Administrator community; managing their pipeline of work; undertaking performance appraisals and setting targets
• Liaising with Lead Administrators across other UK&I offices to keep them informed of Marketing updates and provide feedback on how the Administrators are supporting Marketing
• Mentoring and providing support to the broader marketing team to expand their skills and knowledge both in respect to marketing and in the development of a comprehensive understanding of the firm's business offering
• Managing relevant industry procurement databases and directories, ensuring company information is up-to-date and visible
• Managing third party relationships, in particular with merchandise suppliers and printers. Liaising with external agencies, writing briefs and obtaining quotes
• Coordinate the distribution of marketing materials and equipment across the business and to venues where events are taking place, ensuring the most appropriate message for the business is presented and that items are delivered on time
• Coordinating awards submissions
• Creating (designing and writing copy for) marketing collateral including brochures, flyers, presentations etc. Ensuring content is client focused and design in line with the firm’s brand guidelines
• Managing the production and distribution of the firm's client updates, press releases, brochures, invitations, newsletters and any other marketing collateral, as required, in line with the firm's brand guidelines and processes
• Produce campaign reports, summarising campaign success based on ROI and other campaign objectives
• Acting as brand guardian and ensuring consistent messaging across all mediums
• Ensure all marketing activity is completed to company and industry standards
• A large proportion of the role will be managing campaigns where you will be responsible in overseeing the planning, creating and delivery
• You will be supported by the Senior Marketing Lead
• Be a general all-rounder, who is flexible and adaptable to changing workloads and priorities
• Degree educated (a professional marketing qualification is also preferred)
• Have at least 4 years’ marketing experience, ideally within a professional services or commercial B2B environment
• The ability to work independently and manage their own projects and workload and adhere to deadlines
• Good knowledge of the MS office suite, design software (CorelDraw or Adobe InDesign)
• Have an eye for design and be able to contribute ideas and suggestions for new or innovative ways of communicating the firm’s messages
• Attention to detail in checking copy and other elements of marketing outputs both online and offline
• To promote BSI’s range of products and services, actively supporting the achievement of lead and sales revenue targets by taking responsibility for BSI’s digital channels
• Utilise Adobe Creative Suite Photoshop/InDesign to design and edit digital and print marketing collateral
• Plan and execute marketing campaigns for products and services using digital marketing techniques
• Manage Pay-Per-Click (PPC) SEM activities and analytics
• Monitor and analyse digital metrics and the effectiveness digital activities to identify trends and improvements
• Manage the Australian and New Zealand websites and Social Media profiles as relevant e.g. LinkedIn, Twitter
• Source and adapt content to be used for web, direct marketing (email) and social media
• You will be passionate about all things digital
• Tertiary qualifications in Marketing/Business discipline
• You will have an in-depth understanding of digital channels and platforms and the ability to repurpose content and optimise it for each of the digital channels
• Adobe Creative Suite Photoshop/InDesign - Intermediate to advanced knowledge and be confident using Microsoft Office, Excel and Powerpoint
• You will have a creative flair and be a strong and confident communicator (written and oral)
• Proven experience of writing content for a range of different business audiences (e.g. customers, employees)
• Strong writing skills and the clear ability to write review and improve the clarity and professionalism of written material
• Highly motivated and enthusiastic individual, able to work independently, as part of a team, and the ability to prioritise work effectively
• Experience of campaign management and lead generation activity
• A foundation knowledge of social media and how this is used in a commercial environment
• Experience of working with Adobe CS, advanced level InDesign
• Ability to work and manage several activities at once, sometimes under pressure and often to tight deadlines
• Provide strategic marketing consultancy to local managed accounts and key prospects
• Develop marketing strategies and plans for the Netherlands based on the pan European business and marketing strategy to grow/protect revenue, expand coverage
• Build and execute joint marketing plans with both prospects and existing partners (merchants) based on their business objectives around growth, retention, customer expansion
• Ensure tracking of initiatives and report back to partners and internal stakeholders
• Drive merchant satisfaction through above initiatives
• In charge of A&P budget management and planning
• Close collaboration with functions across different markets and Business Units on a local and international level (Client Management, Acquisition Teams, Product Management, Customer Services, Compliance, Legal, Consumer Marketing)
• Prioritize activities and drive business results
• Ensure all marketing campaigns occurs in full compliance with the GMS International Marketing Governance Principles
• Graduate degree with relevant work experience in marketing
• Strong Consultative Selling Skills including excellent relationship building, time management and presentation skills
• Experience in B2B as well as B2C marketing beneficial including customer facing roles e.g. partner marketing
• Channel experience required
• B2C: Direct channels both offline and online/digital including social media
• B2B: Sales material and marketing material, field enablement
• Ability to work in a deadline-driven and highly matrixed international environment, with the need to influence the actions, behaviours, and thoughts of others within or outside direct control
• You will need to be able to prioritize projects, find the balance between the local and international priorities and focus on what significantly drives the business results
• Analytical, able to synthesize key information quickly for sound decision making
• Demonstrated project management skills and ability to drive results
• Strong team player and in building relationships both local and international who can work effectively in a matrix environment
• Experience in agency and third party management: Media, Creative, Online, Print production
• Highly resourceful, independent and able to work with all levels internally and externally
• Good interpersonal, communication and presentation skills to negotiate, build relationship with business partners – ‘executive presence&#8217
• Excellent written and spoken English; native Dutch speaker
• Strong understanding and possible network of the Dutch payment landscape and/or retail, supermarket and/or e-commerce business preferred but not essential
• Develop and Implement the firms marketing plan
• Manage the firm's online presence on Linkedin and Twitter, hence operational use of Hootsuite would be advantageous
• Maintain website by updating the backend - Keep on top of SEO and Keyword tagging potential
• Manage the redevelopment of this website
• Design and co-ordinate targeted communication to clients including maintaining client databases
• Research events the firm should be targetting and co-ordinate and 100% execute such events
• Co-ordinate the firm's participation at appropriate events in Ireland and worldwide
• Generate and manage content for marketing literature, mailshots and press releases
• Update Marketing Reports using google analytics for Monthly meeting
• Co-ordinate and manage relationships with external Design agencies
• Provide marketing research and competitive analysis
• As part of the marketing team, you will leverage your web marketing skills to increase mass marketing for the firm
• Responsibilities include developing unique online campaigns, implementing SEO, executive Facebook advertisements, and managing analytics to continuously improve campaigns
• Communicate effectively across a team to further collaborate and improve company's brand awareness
• Work will involve organizing some offline seminars, and partaking in events to promote the firm
• Minimum 2 years of digital and online marketing experience
• Ability to create diverse marketing plans
• Good communicator within a team and with external vendors
• Background with SEO implementation or as a specialist
• Background working within technology industry
• Essential experience implementing campaigns, executing marketing automation initiatives, collateral production, and website updating
• Essential experience with marketing automation systems – Hubspot preferred
• Essential experience with CRM systems – Oracle On Demand preferred
• Advanced skills in Microsoft Office (particularly Word, Excel and PPT)
• Understand principles of effective digital and content marketing strategies
• Confidence in dealing with large and complex data sets with expert attention to detail
• Ability to work independently developing positive relationships with colleagues and agencies
• Preferable experience of marketing to corporate bodies
• Plan and execute 360 marketing plans/campaigns across various media & on-ground, with a focus on online & digital marketing and engagement
• Manage Social Media back end and front end account from regular posting update to insight analysis
• Coordinate promotion plans with partners and internal teams
• Plan and execute EDM campaigns
• Manage CMS on a daily basis which includes set-up, download of reports, etc
• Work with internal teams such as Business Development, Product, Designers, Finance and IT
• Conduct app/website testing if needed
• Manage redemption/collection
• Manage and tabulate reports as required
• Handle internal and external enquiries where applicable
• Ability to work under pressure in a fast paced environment
• Organisation and planning skills
• Appreciation of the role of market research and reaching their business needs
• Experience in a Marketing or Advertising Executive role is essential
• Innovative thinker with Complex problem solving skills
• Excellent communication skills & relationship building
• Organisation including delivering on time and budget
• Experience in a busy commercial team is essential
• Media sector experience is desirable
• Experience with global markets is desirable
• You will be responsible for France & Benelux, with 4 main focuses
• Accountable for the performance of the priority destinations within your region
• Ensure your ‘points of sale’ remain bug free and optimal to achieve overall EMEA performance goals
• Coordinate joined up effort across demand and supply, working closely with both EMEA cross-functional marketing teams (SEM, SEO, Meta, CRM, Affiliates, Mobile and etc.) and our Lodging Partner Services
• Act as support to develop and deliver brand marketing/advertising plans for the region to defined timelines and budgets
• 2+ years of experience in a fast-paced Marketing and/or online business (online travel and retail experience would be highly beneficial)
• Excellent English knowledge, French language highly desirable
• Business/Marketing courses preferred
• Knowledge of online reporting and tracking tools a benefit (Omniture and Business Objects a plus)
• Key role in the implementation of the marketing plans for the Midlands
• Tracking client & target relationship engagement and keeping data up-to-date
• Drafting marketing materials and writing content for client communications
• Ensuring relevant thought leadership is utilised by sharing accordingly with stakeholders
• Create and implement online campaigns, such as webinars, social media and others
• Deploy cost effective and valuable channels to target businesses and increase engagement
• 2+ years’ experience in marketing role
• Experience of delivering corporate events and all of the management/logistical planning
• Experience in implementing digital channels; social media, running webcasts, creating collateral for podcasts and video creation
• Sound understanding of performance measurement
• Marketing/business degree/certificate or equivalent experience
• Database literate
• Has 4 years of relevant experience in luxury hospitality
• Possesses excellent English, math and psychometric abilities; fluency in a major foreign language is desirable
• Excellent computer skills and working knowledge of PMS and Microsoft Office
• Be part of a cohesive team with a singular focus on creating a memorable experiences for our guest and employees
• Have the ability to demonstrate your unique personality and service style while fulfilling the brand standards of the Four Seasons
• Have career growth opportunities both within Maldives and worldwide at other Four Seasons properties
• Be presented with competitive pay scheme along with a fair share of service charge on monthly basis
• Explore diving and snorkeling activities on the house
• Earn complimentary rooms nights based on your service period with the Four Seasons
• Be provided Twin furnished accommodation
• Be provided with meals in Employee Restaurant
• Have the opportunity of staying fit by using our Employee Gym & outdoor sports facilities
• Be able to spend leisure time in our Employee Lounge equipped with foosball table, pool table, table tennis, PS4 & TV
• Get free WIFI in employee lounge and living areas
• Assists guests with credit needs and make credit decisions within the scope of their authority
• Communicates property events and amenities to guests via email, phone, or mail, based on the guests' level of play
• Evaluates and maintains guest accounts using Mlife and/or other software program(s)
• Issues guest complimentary items based on their level of play in accordance with departmental and property standards
• Researches and resolves guest issues effectively and professionally
• Protects the confidentiality of Company documents and files under their immediate control
• Work as part of an internal marketing agency where experienced professionals drive creative marketing across the group using internal and external resources
• Manage the client reference process – from creation through to approval
• Work closely with a roster of agencies as well as internal resource across the mix, to ensure successful campaigns and projects are delivered on time and within budget
• Keep up to date with the changing media environment and feedback these insights to the wider team
• Ensure that brand identity and values are communicated in all activities
• Support in the organisation of all corporate exhibitions and events (including webinars)
• Monitor all sales enquiries through exhibitions
• Handle incoming telephone calls and website enquiries (direct to correct department)
• Responsible for stock levels of brochures and corporate merchandise
• Execution and management of all elements of the American Express Online Travel capability including 360 campaign BTL integration and optimisation existing and new channels
• Delivering centrally led tactical campaign initiatives locally from creation, production to distribution
• Creation and management of online assets throughout the local product lifecycle and customer journey paths
• Internal promotion of the tool, aligning with other key stakeholders and all set up requirements
• Manage finance process for any local initiative
• Ownership and ongoing management of the online travel functionality and web pages
• Gather and leverage best practice, market intelligence, tracking and research to inform on strategic development of marketing activities
• Provide support to existing partners and internal team
• Tertiary Business or Marketing qualifications, preferably with a Digital and Online focus
• Self motivated, with excellent organisational skills and written & verbal communication skills
• Process focused and capable of handling multiple tasks to time lines with strong attention to detail
• Excellent written & oral communications skills
• Able to take initiative to look for possible errors or suggest improvements to process
• Proficient in PC skills, including: Word, Excel & PowerPoint, MS Project Management
• Ownership of event execution and logistics arrangement for corporate and industry events, including venue sourcing and liaison, catering, entertainment, speakers and attendee invitations and RSVPs and briefing materials and post-event reports and engagement
• Assist with implementation of local channel activities and the tracking of success
• Contribute to marcom, digital and social activities; produce brand compliant marketing communications such as event invitations and signage
• Assist with day-to-day marketing tasks and reporting; coordinating marketing programs, activities and events; collect data for project analysis
• Provide support on the delivery of marketing-qualified leads to the sales team, following proper operational procedure
• Support the tracking of the marketing budget and management of supplier invoices via Allocadiasystem
• Gather and maintain local market insight
• Maintain vendor and supplier database; Inventory management of branded items such as premiums, giveaways, brochures and signage
• Contribution to creative ideas is always welcome
• University Degree in marketing, communications or business
• Minimum 3 years of relevant working experience in broad marketing, ideally in B2B technology
• Understanding of the marketing funnel and operations in B2B marketing
• Proven event management experience with organizational and planning skills
• Ability to multi-task and prioritize effectively in a fast moving environment
• Innovative, enthusiastic, self-driven, eager to take on responsibilities and a fast learner
• Comfortable with technology
• High personal standards, detailed minded and a team player
• Understanding of the Hong Kong data center and/or ICT market trends a definite plus
• Good command of English and Chinese and a collaborative communicator
• A digital savvy; proficient in Excel, Pivot Tables, PowerPoints, Marketo and Salesforce
• Identify and drive acquisition across key channels; defining and delivering an integrated acquisition strategy for XpertHR US
• Utilize the full marketing mix including brand, online, including SEO, PPC, third party, social media, events, webinars and PR to plan, develop and implement effective marketing campaigns in line with the customer lifecycle
• You will work closely with our specialist marketing teams, sales team and award winning editorial team to define and communicate our user proposition
• You will have a thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI
• Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy
• Brief and manage media and creative agencies on specific marketing campaigns
• Copywriting of all advertising and promotional campaigns
• Track all marketing campaigns using our analytics platform
• Use campaign results to evaluate ROI, optimise campaigns and formulate future plan
• Translate marketing results into sales stories for our sales team
• Proven knowledge and experience of online marketing techniques, including SEO, PPC, email marketing, social media, and display advertising
• Effective project management and budget management skills
• A relationship builder with excellent stakeholder management and communication skills
• Strong copywriting and proof reading skills
• Innovative, enthusiastic, can-do problem solver
• Disseminates marketing related information to other departments, establishes and maintains effective employee relations
• Actively participate in training and development programs and maximize opportunities for self-development
• Ensures consistent brand and property message is communicated in line with corporate guidelines
• Support the business strategy for IHG Business Advantage
• Support development and execution of the marketing plan and CRM communication strategy
• Ensure strategy is in line with the programme’s identity and tone of voice
• Develop and manage campaigns and communications to drive programme’s awareness, customer acquisition and retention
• Develop creative and media briefs
• Coordinate production of promotional material and collateral
• Manage website functionality development and content
• Manage agencies to deliver to time, budget and brief and co-ordinate the day-to-day deliver of communications projects
• Support with budgeting and reporting
• Use of database and analytics tools
• Have previous experience in a B2B organization
• Social and digital marketing channel experience
• Lead marketing campaigns to promote awareness of Pearson Business School, part of Pearson College London
• Deliver lead generation marketing campaigns for undergraduate, postgraduate and degree apprenticeship products to reach lead, application and enrollment targets
• Contribute and execute new ideas to raise the profile of Pearson Business School
• Create marketing collateral such as prospectuses, brochures, promotional emails, digital adverts and branded merchandise
• Work closely with the Web Team to ensure product web-pages are up-to-date and create bespoke landing pages for marketing campaigns
• Work with media agencies to deliver and evaluate advertising campaigns
• Produce regular reports with full analysis and recommendations to feedback on performance of marketing campaigns
• Attend Open Days and recruitment events as required
• Approach projects as a self-starter and work on own initiative
• Show a willingness to learn and the ability to become highly proficient in all aspects of the marketing mix: print, web, email, direct and student recruitment channels
• Demonstrate flexibility within role to ensure support is provided to major campaigns or events
• Confident communicator and able to build positive relationships across the College
• Marketing experience in Higher Education
• Email marketing experience
• Working closely with the marketing manager to implement integrated marketing campaigns strategies to drive growth that aligns with companies wider objectives
• Manage day to day relationships with internal and external teams and suppliers to ensure projects, such as targeted growth campaigns, digital customer case studies, new product launches, key customer events, internal roadshows are delivered on time, accurately and in line with agreed costs
• Work closely with our Digital & PR agencies to think of new ways of working to improve the effectiveness of campaigns
• Support the integration and execution of digital activity across Tyco and ADT, with a view to taking the business into the next stage of growth
• All sales activity needs to be tracked to ensure we can evaluate campaigns and event performance to address key learnings and opportunities ensuring an ROI for the business
• Work with Marcoms to follow up all case studies and external communication support material
• An eagerness to learn, and a willingness to roll your sleeves up and muck in to help with energy to burn
• Proven experience with solid knowledge of marketing principles ensuring that out brand value and product positioning is always to adhere to
• A passion to improve everything to do with our Customers – what can we do better?
• Strong attention to detail – a thorough and precise approach
• An ability to look at things objectively
• Experience working with creative software is desirable e.g. Photoshop, Indesign etc
• A desire to work within a marketing function, ideally with some form of marketing training / degree / qualification (but not obligatory)
• Organisational skills, the ability to juggle multiple projects and a keen eye for detail whilst also ensuring your day to day work streams are delivered to the full
• Strong time management skills - An appreciation of deadlines, and the importance of delivering on your commitments self-motivated with
• Creative with an attention to detail mindset
• Supplier management experience would be preferable
• Prepared to travel
• To promote BSI’s range of products and services, actively supporting the achievement of lead and sales revenue targets
• Coordination and delivery of B2B marketing campaigns, communications and events
• Create and deliver email marketing campaigns utilisation an email automation system
• Manage and update website content through the utilisation of a Content Management System
• Build and manage content and campaign calendars to engage audiences from multi-channel content creation
• Create, deliver, edit and optimise marketing materials and content such as artwork, copywriting, blog posts, media scripting, video production
• Utilise Adobe Creative Suite Photoshop/InDesign to edit digital and print marketing and internal/external sales collateral
• Collaborate with the Digital Marketing Executive on campaign development and execution
• Monitor and analyse campaign activity metrics to identify trends, improvements and Return on Investment
• Work with the global marketing team to execute integrated marketing campaigns
• Tertiary qualifications in Marketing/Business discipline along with proven Marketing experience
• You will have an in-depth understanding of marketing channels and platforms
• Adobe Creative Suite InDesign - Intermediate knowledge and be confident using Microsoft Office, Excel and Powerpoint
• You will have a creative flair and be a strong and confident communicator (written and oral) with a positive can do attitude
• Excellent organisational skills and attention to detail
• Enjoy being part of a team while having the ability to work autonomously without close supervision
• At least 2 years of experience in a casino work environment
• Ability to work in a fast-paced, busy, and somewhat stressful environment
• Ability to deal effectively with guests, management, employees and outside contacts while working under pressure and meeting deadlines
• Ability to frequently move freely about the office, sit for long periods and withstand various activities such as frequent walking, standing and bending
• Ability to access all areas of the facility and travel off property when representing The Property
• Working knowledge of the hotel and casino, including all events, attractions and restaurants
• Excellent interpersonal skills with the ability to listen and verbally communicate with guests, employees and management
• Effective decision making and social skills
• Maintain physical stamina and proper mental attitude
• Maintain manual dexterity to access computer via computer keyboard and operate office equipment, such as telephones, copiers, fax machine, etc
• Consolidate monthly sales & marketing reports
• Responsible for retail traffic plan and salon promotion planning & execution
• Responsible for brand merchandizing, from design to execution
• Maintain facebook fans page
• Responsible for product leaflet product, from design to execution
• Responsible for maintaining and control marketing related systems (e.g. pricing update, code creation, salon courier, etc)
• Assist Product Manager in carrying out marketing related tasks
• With at least 1 year working experience, preferably in marketing
• Excellent Chinese & English typing, good knowledge in Word, Excel & powerpoint, fair English and Chinese oral and writing skills
• Own digital strategy across social media platforms and online
• Develop localised content for all digital touch points and collaborate with national content teams
• Schedule content across Facebook & Instagram and integrate with eDM & website schedules
• Have a complete understanding of our customer and be able to effectively market to them
• Build relationships with influences and bloggers
• Analyse digital results and share with broader team
• Research of digital and retail trends and share with broader team
• Lead testing and roll out of personalised content initiatives
• Manage SEO, SEM and Facebook ad platforms
• Manage the centre’s traffic and sales report
• Work with media agencies to execute digital marketing
• Minimum relevant University Degree (or relevant Diploma holder, preferably with minimum 3 years working experience in marketing, sales and/or in FMCG industry)
• High proficiency in MS Office particularly Word, Excel, Powerpoint
• Highly fluent in written and conversational English and proficient in spoken and written Mandarin
• Knowledge in Korean or Japanese is an added advantage
• Support the marketing & communications team in the planning, delivery and evaluation of marketing and communications programmes across the Division
• Ensure consistent marketing approaches are executed across the full range of service lines, propositions and case studies, to ensure client experience is consistent, targeted and timely
• Identify and assess key target markets and prospects
• Develop and maintain Salesforce data for client retention and new business purposes
• Develop and deliver content and campaign plans to engage target markets and audiences
• Deliver marketing collateral through the appropriate mix of channels and messages with a particular focus on developing and enhancing all forms of digital media
• Consider regulatory considerations in all communications
• Preparedness to work across the UK, Ireland and European locations if required
• Carry out any other tasks as necessary delegated by the Marketing Manager
• In depth market research and analysis
• Campaign development and delivery
• Development of all social and digital media channels
• Content and collateral development
• Manage all aspects of delivery for identified exhibitions, events, seminars and conferences
• Manage relevant internal and external databases
• Work closely with the Marketing Manager to fulfil agreed project plans
• Managing internal stakeholder expectations
• Ideally degree educated with a 2.1 or equivalent grade in relevant subject i.e. Marketing, English etc
• Previous marketing strategic development experience
• Experience in the Insurance or Financial services sector
• The ability to proactively anticipates the needs and requirements of practice areas and proposition leads
• Demonstrable campaign management skills, and the ability to understand the requirements of each event /project and translate this into actions
• Strong technical skills - Database and reporting skills
• Strong communication skills – verbal and written
• Proven stakeholder and relationship management experience
• Assist Marketing Manager and PM in developing procedure and product strategies
• Prepare marketing materials and gimmicks requested for the marketing purpose
• Design patient education materials and tools
• Collect client feedback by visiting and research to keep most updated of market information and situation (both of internal and external)
• Data tracking and basic analysis
• Work closely with other functions
• Sales team supporting
• Qualifications（Mandatory Input
• Two years sales experience is preferred
• Manage lead generation campaigns across channels including email and online
• Use Eloqua marketing automation platform for email campaigns, lead nurturing and campaign r
• Organise events including tradeshows, seminars and customer conferences
• Work with the CRM team to maintain and clean prospect and customer databases
• Manage customer communication campaigns including events, email, newsletters, webcasts and social media to keep customers informed and to generate new leads
• Work with product management and sales to launch new and next-generation solutions
• Work closely with inside sales team to qualify leads and maintain lead nurturing rograms
• Support the development of local content (case studies, video, brochures, white papers) and localise US content
• Work with the web team to manage website content and campaign landing pages
• Lead tracking and reporting results using SalesForce.com CRM and Eloquap
• Current B2B marketing experience
• Demonstrated experience in campaign management and tactical execution of direct response and lead generation activities, online and offline, including campaign analysis and results reporting
• Proficient user of marketing automation tools (e.g. Eloqua, Marketo) and SalesForce.com
• Track record of delivering against lead generation targets and reporting marketing ROI
• Strong stakeholder and project management skills
• Experience of B2B social media and content marketing
• Understanding of web analytics, SEM and retargeting
• Experience of marketing to MNCs and/or Tax & Accounting professionals
• Working with the Ireland Marketing Leader and other internal stakeholders to develop and deliver high-impact marketing campaigns
• Project managing key campaign elements to ensure deadlines and objectives are met
• Developing copy, writing creative briefs, and managing creative development of marketing collateral and content assets, including brochures, letters, social media, emails and websites
• Ensuring the quality of final content assets and collateral via adherence to Mercer peer-review processes
• Liaising with the digital / CRM team to ensure that campaign briefs are communicated and implemented in line with campaign plans
• Participating in the successful management and delivery of events and sponsorships
• Communicating / reporting of campaign success
• Managing suppliers and providing operational / administrative support to the team
• Creation and ongoing analysis of campaigns across clients and prospects
• Assistance in defining opportunities for the sales team
• Copywriting (newsletter creation, product literature, etc)
• Market intelligence tracking, including monitoring of, and reporting on, competitive activity
• Assistance in the organisation and running of events, exhibitions and sponsorships
• Social media management
• Client and prospect database maintenance and ongoing management
• Liaising with relevant stakeholders on the schedule of targeted lead-gen campaigns
• Manage client and partner events
• Own and manage our promotional materials (mostly sales collateral)
• The ability to work on multiple projects at one time
• Strong IT skills
• Good knowledge of marketing techniques
• Self-motivation
• The ability to be a team player
• Good creative skills
• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers
• Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums
• Provide input on sales promotion ideas to sales management
• Retain current business and develop new business contacts
• Attain budgeted revenue goals through effective solicitations, promotions and service
• Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
• Strong organizational, written and presentation skills
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic and self-motivated traits
• Working knowledge of new media, digital interactive initiatives and social media required
• Outside media sales experience preferred but not required
• Enjoy a fast paced environment with a desire to win
• Professional appearance a must
• 1-2 years experience preferred
• Sell them package tour of hotel stay and Timeshare sales tour
• Hit the performance target monthly/quarterly/annually
• Self-motivated and team player
• Excellent communication skill with all level of staff/vendors
• Ability to work a flexible schedule including evenings, holidays, and weekends
• Client or guest service experience
• Former work experience in marketing/sales environment
• Experience in selling and booking tours/activities such as concierge services
• Working closely with editors, publishers, internal designers and conference producers to ensure each event is properly represented, benefits identified and marketing is reaching the target market via a mixture of channels
• Implementing promotional activity - controlling all elements: email copy, email design, print, data, mailing and analysis to optimise ROI and generate paid and free delegate registrations
• Arranging relevant contra-deals with internal and external clients to maximise conference exposure
• Seeking new and improved methods to engage with current and future customers
• Working within agreed budgets and deadlines
• Delivering various regular and ad hoc reports and analyses, including performance of acquisition marketing channels and pipeline oversight
• Identification of commercial opportunities to drive growth
• Identification of opportunities to drive efficiency in reporting & analysis
• Ownership of certain administrative centralized processes to assist in the day-to-day running of the team – compliance tracker, budget management
• Daily assignment of inbound leads from digital, partner and client referral campaigns
• Management of the UK Digital Acquisition channel which including implementation and refinement of: o paid & organic search o re-marketing o display and affiliate marketing
• Ownership of the UK Digital Content process in the UK including driving social selling of content through acquisition and customer teams
• Delivery and implementation of marketing campaigns & other projects supporting the B2B FX International Payments UK market roadmap
• Proven track record within digital/online marketing and lead generation
• Have an understanding of key marketing metrics, including CPA and ROI
• Strong written and verbal communication including copy writing
• Knowledge of PPC, SEO, google analytics and email marketing systems
• Experienced with web, social media and email marketing campaigns
• Proficiency in Salesforce.com and Microsoft Excel, including building reports from multiple data sources
• Effective prioritisation and ability to manage multiple concurrent workstreams
• The ideal candidate will be able to demonstrate recent examples of how they have delivered successful digital marketing campaigns and provide details on how they quantified success
• Collaboration with colleagues and stakeholders - experience of building and managing relationships with internal or external customers including managing legal/compliance approvals
• Be highly professional, confident and personable with high levels of energy and a proactive attitude
• Bachelors Degree or equivalent
• Marketing qualification (essential)
• Experience of partnering with with various sales & marketing teams across different lines of business (essential)
• Experience driving digital channels (paid & organic search, re-marketing, display and affiliate marketing) (essential)
• Experience managing a digital agency in order to drive the digital strategy (essential)
• Advanced Excel skills including building monthly reports from multiple data sources (essential)
• Experience with Salesforce (SFDC) (essential)
• Experience of working with and managing multiple stakeholders in a highly matrixed organization (essential)
• Creative problem-solving, ability to identify and drive customized solutions
• Ability to work under pressure and meet tight deadlines
• Experience of analyzing and interpreting data
• Passion for marketing and innovation
• Head of Marketing
• Marketing Performance, Web and Digital, Events and Research teams
• Marketing managers and executives
• Internal design teams
• Experience in a similar role for at least 3 years
• Digital (web, social and campaign) and offline marketing skills
• Clear understanding of PR, thought leadership and reputation management
• Graphic design skills and ability to use DTP (e.g. Adobe CS / InDesign)
• Marketing Qualification
• Ability to plan personal work schedule and meet challenging deadlines
• Ability to work on own and as part of a team – self motivated
• Organise and manage the successful running of events from start to finish, including setting budgets using appropriate cost controls and liaising with all relevant departments involved
• Manage the relationship with external agencies to maximize the PR and marketing opportunities in the region
• Local implementation of the Xerox corporate brand and communication strategy throughout MEA
• Planning, management and evaluation of multiple activities to drive marketing objectives and revenue
• Formulating and implementing trade/marketing strategies where applicable
• Managing marketing funds where applicable
• Integrate with PartnetNet portal where necessary
• Key support for incentive programmes
• MEA total results and impact on them at a marketing level
• Communication - Ability to effectively communicate using a range of verbal and written communication skills. Especially important is the ability to communicate appropriately within a diverse multi-cultural environment and across the full range of business disciplines
• Multi-Cultural - Clearly recognizes variances and similarities across a diverse range of cultures, demonstrating behaviors that acknowledge differences and accommodate them in the attainment of business objectives
• Change Orientation - Able to work within a very fast changing environment and to manage in situations where there is a high degree of ambiguity and uncertainty
• Personal Characteristics - Fluent English required. PC literate. Highly results driven
• Commercial Understanding - Knowledge of business operations, including the core drivers within the sales and marketing process. Understands the financial impact of decisions including margin, volume and likely impact on market share
• Marketing - Understand the range of effective marketing tools available. Able to work with a range of external and internal business drivers, including company Directors to achieve business objectives
• Experience in marketing, extensive knowledge of one or more key business processes and systems integration
• Proven track record of achievement
• Excellent relationship builder
• Take ownership of the coordination of marketing campaigns for specific (Tier 2 and short-form) titles from commission through to launch and review
• Brief in-house and external creatives to create content and relevant artwork to represent new titles that are relevant across all English-speaking territories
• Assist the Marketing Manager regarding Tier 1 premium audio titles launches
• Assist the Marketing Manager in liaising with talent and lead in the capture of innovative material and behind-the-scenes insight within the studio
• Assist the Marketing Manager in the formulation of the Audible Events consumer strategy, partnering with third-party sponsors and on-site execution to drive further consideration of audio
• Liaise with internal stake holders (Legal, Merchandising, Marketing, Business Affairs, Studios etc) on the delivery of quality and timely Original Content assets
• Ownership to ensure all Tier 2/short-form releases are tracked against agreed KPIs and learnings shared with relevant business functions
• High standards of Maths and English
• Administrative Experience
• Computer Skills (Microsoft Excel, Powerpoint and Word as a minimum)
• Written and Visual Presentation skills (helping with the preparation of internal and external presentations)
• Impeccable people skills, both in terms of maintaining internal relationships and fostering external ones
• Attention to detail and willingness to roll up your sleeves!
• Experience of Amazon and/or Audible processes
• A minimum of 3 years marketing experience within an audio related environment (radio, podcast, music etc) - or more generally the media industry (production, film, game, television etc)
• An understanding of digital content services (either download to own and/or streaming) would be a bonus
• Managing third party contracts and partnerships Working closely with sales teams to support the sales strategies (emails/events/sales material)
• Creation and execution of campaigns across multi-channels to drive visits and applications to job sites
• Weekly and monthly reporting of key performing channels
• Working with the extended specialist marketing teams to deliver campaigns and enhance performance
• Working cross-functionally with stakeholders of all levels to ensure business goals are met
• Managing multiple budgets ensuring spend is monitored accordingly
• Able to work on own initiative
• Proficient in full marketing mix
• Strong budgetary skills
• Previous experience in a jobs centric marketing role
• Passionate about marketing and have a can do attitude
• Able to quickly change course as required by company or external market forces
• Enjoy working with a results driven team and bring new ideas to help the team achieve
• Inquisitive and proactive - showing an appetite to question current processes and look for new opportunities whilst learning and developing new skills
• Email marketing
• Social media platforms including Twitter and Facebook
• Experience in managing print material production
• Experience using Abode InDesign or Illustrator
• Support the Marketing team in implementation and monitoring of acquisition and CRM promotional campaigns
• Monitor analytics data to help evaluate Marketing activities
• Assist the Marketing team in customer analysis projects, examining data to help drive targeting and segmentation strategies
• Conduct research projects to enhance our understanding of market conditions and customer behaviours to assist our business development planning
• A good working knowledge of horse racing
• Excellent social media skills across a range of channels, including creating content using scheduling tools, with some exposure to creating and managing PPC campaigns
• Some knowledge of Timeform products
• Excellent English written and numeracy skills
• Good organisation and time management
• PC literacy, including MS Office, Excel and e-mail
• Audio Visual marketing experience, including creating and editing video
• Affiliate marketing experience, including account management and delivery
• Experience of Photoshop software or similar
• Use of an online email service provider delivery and analysis platform
• Experience of using transactional and lifestyle data for marketing purposes
• A real passion for marketing and a drive to understand and engage with our business and market
• Excellent relationship building and stakeholder management skills
• Naturally curious about the marketing sector we operate in and our competitors
• Ability to work independently and as part of a high performing, cross-functional team
• Responsible to ensure that all Regional Marketing Strategy & Ops documentation, reports and plans are up-to-date, accurate and complete
• Responsible to ensure that all Regional Marketing Strategy & Ops documentation, reports and plans are readily available at all times for senior leaders within the organization
• Support the management in assessing delivery, completeness and alignment for all Marketing activities
• Contributes to planning and goal settings of all Marketing activities with best practices obtained across the region
• Assist in identifying processes and activities to improve across countries
• Perform all administrative tasks as required by the Regional Marketing Manager
• Expected to eventually lead regional projects while still performing primary responsibilities
• Bachelor’s Degree in relevant field
• Fluent in Bahasa Indonesian
• Good in written and spoken English
• At least 1 years of experience working on Marketing or event related jobs
• Fresh graduate is welcome to apply
• Experience in Event Planning is a plus point
• Excellent leadership, management, problem-solving, planning, interpersonal, and communications skills
• Self-starter and ability to work well in a fast-paced environment
• Willing to be placed in Surabaya
• Passionate about the social mission and making a positive impact in emerging markets
• Perform the community management
• Engagewith passenger and driver online community
• Create content for all socialmedia channel (in-apps, FB, Google, LINE, Twitter)
• Set mood and tone forcommunications across all channels
• Monitor all social mediachannels to actively respond and engage with stakeholders (drivers, passengers,media)
• A Bachelor’s degree or abovein Marketing, PR, Communications
• 1-4 years of experience ine-commerce or marketing background
• Excellent communication skills(in both English and Thai)
• Background in communitymanagement, content creation, social media marketing
• Basic knowledge in dataanalysis and digital marketing
• Fast learner and team playerwith a can-do attitude
• Fun and Out-going personality
• Engage with passenger and driver online community
• Create content for all social media channel (in-apps, FB, Google, LINE, Twitter)
• Set mood and tone for communications across all channels
• Monitor all social media channels to actively respond and engage with stakeholders (drivers, passengers, media)
• A Bachelor’s degree or above in Marketing, PR, Communications
• 1-4 years of experience in e-commerce or marketing background
• Excellent communication skills (in both English and Thai)
• Background in community management, content creation, social media marketing
• Basic knowledge in data analysis and digital marketing
• Fast learner and team player with a can-do attitude
• Demonstrates practical or theoretical marketing experience
• Friendly, people-person who works well in a team
• Strong organisation skills and the ability to multi task
• A proven track record of excellent copy writing skills and creative flair
• Flexible approach
• Ability to prioritise and work under pressure
• Educated to Degree level
• Upper funnel campaigns – Thought Leadership, TV, Radio, OOH, Display and Social
• Lower funnel campaigns – Social and Display Retargeting
• Mobile marketing campaigns – App based and mobile web
• Support the channel specialists in forecasting subscription starts by campaign, deliver these in line with available budgets and provide performance analysis
• Help to ensure that all channels meet monthly subscription targets in each and every region
• Become a key agency contact for all channels
• Show a keen understanding of brands and the importance of producing creative and media plans that are “on brand”
• Work with internal and external design agencies to produce innovative content and offer-led creative
• Experience of multi-region campaign planning, analysis and reporting
• Experience with online and mobile marketing
• Experience working with brand channels such as TV and Radio
• Some experience using social networks to generate revenue desirable
• Experience planning and executing content-led marketing campaigns
• Strong agency management skills (from briefing, to day-to-day management)
• Campaign set-up experience including response tracking
• Knowledge of working to campaign budget
• Previous experience of managing external suppliers and negotiating costs and timetables
• A strong understanding of a ‘funnel-based’ approach to marketing
• Some understanding of attribution modelling and cross device targeting
• An understanding of core direct marketing principles, online and offline
• An understanding of complex operational marketing processes
• A proactive approach with initiative
• That you are dynamic, energetic and organized
• The creativity to provide input for marketing campaigns
• That you are comfortable working in matrix environment
• That you are Highly collaborative
• 1-2 years of relevant marketing experience
• Relevant marketing qualification
• Excellent communication skills, including written and verbal
• Good relationship builder, able to liaise at all levels, including external suppliers
• Enthusiasm to learn and progress within the Marketing field
• Experience and passion for the Tourism industry
• Positive attitude and approach tasks with the love of FUN!!!
• Execute the marketing plan for the CAE cadet pilot training market worldwide
• Event/tradeshow planning and setup including working with vendors
• Manage social media presence including Facebook, Twitter, LinkedIn
• Create content (Copywriting, editing and proof reading of marketing and sales material)
• Photography and filming projects
• Market research campaigns
• Build and maintain relationships with Sales and Operations team members by liaising daily to address their marketing requirements
• A marketing qualification with substantial experience in a similar marketing role
• Past experience producing content for marketing collateral/web/social media
• Creative and an excellent writer but can also be process-driven and rely on data to make decisions
• Experience with Google Analytics, Google Ad Words, Facebook and Linkedin/Twitter Ads
• Knowledge of SEO is an asset
• Ability to work closely with the Global team, other departments and external agencies in various time zones
• Excellent communications and presentation skills
• A self-starter who can work autonomously
• Availability to work occasionally at the weekend
• Availability to travel internationally
• To work with key stakeholders (HOM, SMM, Product Managers and Sales teams) to develop acquisition and retention campaigns that deliver GQ/SLS business goals across specified subjects and segments
• To define and implement marketing campaigns that maximise the retention and revenue of our existing customers and acquire/win back new ones
• To use data and analysis, market intelligence and customer insight to increase understanding of current customers and effectiveness of the campaigns
• To use innovation and creativity when executing campaigns that considers budget, resource, functionality, effectiveness and implementation
• To fully own end to end campaigns that drive growth in the number of customers across the secondary portfolio to secure greater market share for the business. Using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting or exceeding campaign KPIs and goals
• To measure and review performance within key ROI and KPI criteria to identify key target segments, increase lead generation, conversion rates and apply that learning to future campaigns
• To work with colleagues across the different team functions (web, PR, product, marketing performance and digital teams, sales, CS, business intelligence and design) to deliver campaign activity through the most appropriate channels
• To review and develop existing channels to ensure optimum engagement and customer reach
• To help generate qualified leads for sales pipeline and support sales teams in securing new business
• To take ownership of the positioning and messaging in all marketing activities delivered to new and existing customers. Working with GQ/SLS product teams to develop strong brand messages and positioning based on market conditions, product/service features and customer needs per segment. working with external agencies and internal design teams
• To maintain good working relationships with internal customers and key influencers around the business
• Demonstrable marketing experience, with a proven track record in direct and digital marketing. Detailed oriented and has a passion for delivering high standards
• Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)
• Ability to prioritise and manage several campaigns under tight deadlines
• Data analysis and segmentation
• Creative and excellent copywriting skills
• Work with the Regional Marketing Manager (RMM) to develop, plan and execute marketing and promotional strategies in line with brand guidelines to ensure overall brand’s objectives are achieved
• Work with Marketing Manager (Digital) to manage and drive digital/social activities to drive sales online
• Provide support to the sales team in the execution of product launches, on counter re-promote initiatives and in-store events
• Engage in business analysis in order to manage inventory situation and to drive business growth
• Work closely with NY Marketing to provide APAC specific feedback and coordinate information flow
• Relevant University Degree or Diploma holder,
• Possess at least 2 years of working experience in either a sales/marketing function, preferably in the cosmetics & skincare industry
• Highly fluent in written and conversational English
• Essential to have above competency in spoken and written Mandarin to liaise with China counterparts and stakeholders
• Competent in Korean or Japanese is an added advantage
• Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the cluster Line Manager
• Support the cluster Line Manager by developing and implementing promotional activity, cluster merchandising and collaterals for all hotel departments
• Execution of all marketing activities for special events, merchandising campaigns, exhibitions and property inspections
• Assist with and at times lead on-site photos shoots and hotel filming whilst ensuring all relevant administration duties are completed and approved
• Monitor and support all social media activity for the cluster and support departmental initiatives
• Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone of voice and that content is compliant with corporate guidelines
• Support and identify opportunities with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
• Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
• Educated to college level or equivalent in work experience
• Experience in a similar marketing role
• Proven experience of supporting, planning and managing project work to tight deadlines
• Experience of the main functions of marketing and leading projects
• Demonstrated ability to interact effectively with various levels of management
• Proven experience of working to and understanding key marketing and eCommerce plans and strategies
• Excellent written and verbal communication skills in English. High-level proficiency of native language dependant on location of role
• Ability to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
• Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently
• Honesty, integrity, passion for hard work
• Creatively minded and has a thirst to work in marketing for the hospitality industry
• To organize and manage daily activities which include scheduling and organizing meetings and conference calls, including arrangement of logistics, meeting space, communications and catering
• Arrange and confirm local, domestic and international travel for the senior management
• Maintain filed and keeping record of the China organization, and monitoring and checking all reports within the organization including business expense reports, phone bills, leave applications and all relevant correspondences
• To coordinate and communicate effectively with internal and external parties, provide effective administrative support to ensure smooth operation
• To arrange and manage other supporting activities as assigned
• Support account team leads to execute any/all key priorities and all initiatives for brand clients
• Deliver opportunities, partnerships and tactics across entertainment and content that deliver against client business objectives
• Develop strategies and author briefs that solve for client business challenges
• Create presentations or white papers that effectively sell ideas and concepts
• Provide strategic insight on existing campaigns and projects, making suggestions for optimization of resources for increased performance
• Monitor competitive activities and provide insights about marketplace on a regular basis to client
• Lead execution and project management of key programs developed on behalf of client including development of content/platform, budget tracking, and associated items
• Collaborative and team-focused
• Strong strategic skills to navigate through the complexities of the organization, break down barriers and help foster collaboration
• Best-in-class client serving and relationship building across the entertainment and media landscape
• Excellent presentation and writing skills
• Thrive in a fast-pace environment striving consistently to improve
• Skilled in a secondary research and ability to gather date and synthesize insights across the brand categories and the entertainment industry
• 5-8 years account management experience working for an advertising agency
• Candidate should have experience with digital, social and non-traditional marketing. Entertainment experience is not required; however a passion for pop culture and an understanding of the role of brands within popular culture is desired
• The Marketing Executive will develop, plan and execute a wide range of innovative multi-channel marketing activities to drive profitable ACB and sales growth. Implement marketing strategies in line with the company's overall business plans and objectives, working closely with Product, Sales, and the wider Marketing team
• Deliver profitable business growth and improve ROI by planning, constructing and coordinating multi-channel product orientated marketing campaigns (through Direct Mail, Web / Email Marketing, Social Media, Exhibitions etc.)
• Deliver active customer base growth by developing effective and innovative marketing communications to accelerate customer acquisition, retention and re-activation
• Provide meaningful reporting and analysis to inform promotional product selections, measure campaign effectiveness and maximise ROI from channel marketing activities
• Liaise with and support a wide range of internal and external stakeholders including, colleagues, suppliers, customers and agencies in order to successfully deliver marketing initiatives
• Develop unique and rich content to drive relevance, visibility and growth in strategic & key market segments (supporting SEO programs)
• Work with the Marking Manager or as appropriate on own to define and create campaigns / initiatives
• Production of key communications mediums including above the line, below the line and digital
• Consultation with marketing manager, marketing director and key business stakeholders to assist shaping ideas initiatives in line with company guidelines
• Work closely with external partners and internal teams e.g. design and PR agency
• Copywriting is a key part of the role, including but not limited to; PR, Case Studies, Blogs, eShots, internal communication
• Website development / content development / making updates via CMS (WordPress) - increasing exposure and our online presence
• Work with the Marketing Manager on the creation of SIG Roofing’s industry roofing related magazine
• Manage social media activity
• Define, manage and deliver regular sales promotions
• Create and manage email campaigns (Adestra)
• Regular calls with the branch network to understand and improve engagement with marketing activities
• Regular reporting on key measurable, including but not limited to; website usage, social media, branch calls, campaign spend
• Work closely with Team Administrator to ensure that work to manage their workload
• Manage the Roofing industry ‘universe’ database utilising clear CRM techniques
• Organise and implement key events and exhibitions
• General marketing functions and duties as required, including leading specific projects
• Adhoc projects on requests, including supporting with SIG UK Exteriors projects
• Knowledge of B2B marketing communications
• Good level of literacy
• Strong copy writing skills
• Good copy / data accuracy
• Experience of using a CRM system (WordPress preferably) or HTML
• Experience of using / creating email marketing campaigns (Adestra)
• Good level of numeracy
• Experience briefing and agencies in digital, PR, events and exhibition
• Manage the timely delivery of regular communications and campaign deliverables, including literature, emails, campaign landing pages, videos, articles, social media content and webcasts
• Work collaboratively with colleagues across marketing to deliver marketing materials
• Distribution of marketing communications (by email and any other appropriate means) to target audiences
• Undertake a series of tactical ad hoc campaigns and projects as required
• Reporting and analysis of marketing activity (qualitative and quantitative), using results to provide recommendations for continuous improvement
• Support delivery of proprietary and sponsored events
• Academically bright, dynamic, flexible, a motivated self starter with excellent written skills and sound investment knowledge
• Excellent interpersonal and active listening skills
• Attention to detail, high degree of personal responsibility, delivery orientation and strong appetite to continually improve performance standards and quality of output
• Planning, time-management and follow-through
• Ability to multi-task and operate successfully in a complex, fluid environment
• Understanding of marketing communication principles and firm grasp of the marketing mix
• Understanding of marketing communication production processes
• Exceptional project management skills and ability to drive a range of marketing initiatives
• Investment industry experience in a marketing or similar role
• Evidence of strong contribution to the delivery of marketing campaigns or other relevant communication projects
• Strong ability to build, maintain and manage strong relationships with a wide variety of internal and external stakeholders
• Formal marketing qualification, Degree 2:1 or equivalent/ CIM qualified desirable
• Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the Line Manager
• Support the Line Manager by developing and implementing promotional activity, merchandising and collaterals for all hotel departments
• Monitor and support all social media activity for the property and support departmental initiatives
• Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimizing an effective online presence in line with regional strategy
• Experience of the main functions of marketing and leading smaller projects
• Proven experience of working to and understanding key marketing and e-commerce plans and strategies
• Excellent written and verbal communication skills in English. High-level proficiency of native language dependent on location of role
• Professional approach, clean and well-groomed at all times
• Friendly demeanor, positive and enthusiastic attitude with strong customer focus and able to work independently
• Charged with taking into a larger role of developing property’s customer base to increase customer development efforts
• Authorize and grant intermediate marker authorization limits to qualifying customers
• Understand process for critical business decisions and approvals regarding customer credit lines, allowances, and comps
• At least 5 years of management experience in the casino marketing industry
• Ability to communicate effectively in the language from assigned region
• Ability to travel domestically or internationally occasionally to meet existing customer base
• Excellent customer skills
• To undertake project management in collaboration with the Global Marine Marketing Team of campaign and relationship marketing projects, with a focus on events, to maximise marketing effectiveness including monitoring project progress, reporting of critical success factors, event evaluation processes and spend against budget and contract requirements
• Manage the external events plan, ensuring LR has exposure in the right markets, at the right time, with the right messaging that supports the achievement of marketing objectives and supports the marketing strategy. Plan and deliver events that support campaign and promotional activities and area sales targets and objectives
• Own the end to end ‘events process’ across all event Tiers and ensure that activities are carried out in line with these best practices, internal procedures, contractual requirements, cost structures and budget
• Continually develop and evolve this process. Identify and implement change to develop the events program to meet future business demands, client engagement and improve current efficiency
• Create an overview of global events, feeding into the Group global events calendar. Ensure event pre- and post-evaluation is carried out according to the event process. Identify, plan, review, monitor and score to ensure continuous improvement of the events program to provide advice and guidance to the areas. Feed into the evaluation dashboard and make recommendations on budget and format
• Maintain, manage and update events information content in promotional marketing team site and Connect pages. Regularly update calendar, create and maintain other relevant content, establish and maintain best practices for marketing events based on collective feedback and learning
• Uphold brand guidelines: create and maintain standardised external use templates i.e. technical reports, sales proposals, PowerPoint presentations and event flyers, factsheets and technical documents (briefing notes, guidance notes and FAQs). Manage production relationships between in-house graphics and external agencies to ensure template collateral is produced in an efficient and cost effective manner
• Conduct all Promotional Marketing activities in line with internal procedures, legislation and industry standards
• An adaptable approach, practically minded and an ability to work to tight deadlines and budget
• Enjoyment of building relationships and the ability to pro-actively contribute and add value
• Experience in managing budgets
• Experience in liaising with external marketing and design agencies and event organisers
• Able to communicate effectively at different levels within the organisation
• Demonstrates good team spirit
• Managing a portfolio of accounts and maintaining strong relationships with supporting agencies
• Developing and maintaining strong client relationships
• Actively drive client activity if appropriate and suggest tactical solutions to their marketing objectives
• Taking full control on smaller projects briefed by Head of Marketing
• Assist in driving RAS marketing business
• Developing monthly industry trade reports
• Building relationships with internal C&W colleagues and abstracting core information that can be utilized by RAS team
• Liaising with RAS team to deliver a schedule of PR throughout the year
• Managing corporate social media accounts
• Centre Management
• C&W staff
• Third party agencies (PR, Creative, Media)
• Support PLS work as and when needed within Product Management team
• In all activities connect to target KPI with a focus of goal fulfilment
• Control, Compliance and Operational excellence accountability
• Ad-hoc projects related to Nordic markets
• Continuously challenge status quo – what should we stop, start & continue doing?
• Be collaborative – build one team and culture in the Nordics
• Be a team player and leverage new LOB organisation
• Work together with colleagues to deliver common goals
• Actively work for a positive and engaging work environment
• Accountable for self development
• Fluent in English and Swedish
• University Degree in Business, Economics or Marketing
• Minimum of 3 years of working in financial service industry
• Experience in analytics, finance and digital acquisition
• Interest in the Premium brands of the financial service industry
• Experience of digital marketing channels
• Analytical ability to synthesis various internal and external data sources to inform strategies and plans
• Experience of working with partners or in a partner facing role
• Experience in planning and executing tactical marketing campaigns, managing intermediates and managing budgets
• Passion for marketing and sales through digital channels
• Work with Commercial teams and suppliers to develop customer led in store communications, predominantly, graphics, semi-permanent POS, signage and packaging to support range reviews
• Actively liaise with Retail Development and third-parties to develop prototypes & fixturing as required to support in store communication plans
• Ensuring all implemented solutions adhere to principles for in store communications and brand guidelines, working with the Store Format team
• Ensuring key stakeholders are engaged with and supportive of the final communications solutions. Key stakeholders include Store Format team, Commercial team, Operations team and Retail Development
• Work with in house studio and external marketing agencies to develop best in class in store Graphics/POS and actively look to challenge and improve existing practices to ensure Wickes stays at the forefront of industry in terms of customer comms
• Co-ordinate suppliers including printers, installers and store teams to ensure timely delivery of physical collateral and to ensure best possible results are achieved in terms of procurement and level service received
• Act as a brand champion for CX department across the wider business to ensure correct visual standards are adhered to at all times and actively promote the development of original & appropriate communication solutions to challenges faced
• Broadcast marketing experience with high profile brands
• Campaign management experience and knowledge of production of TV and digital media campaigns
• Experience of off air media buying and production (Outdoor, Radio, Digital)
• A digital enthusiast with experience of successful social media campaigns and an appetite to lead and learn in this area
• High levels of organisation, with strong planning skills and the ability to prioritise a large workload according to ever changing business needs
• Develop consumer focused marketing creative that aligns to overall campaign strategies as defined by the Marketing Manager
• Liaise with stakeholders, specifically product and editorial to maximise impact of marketing campaigns
• Ensure all creative, and campaigns, are approved by key stakeholders
• Manage relevant creative and media agencies to ensure all activity is delivered on time and on budget
• Ensure all campaign material contains relevant tracking codes to enable effective reporting
• Track and report on effectiveness of campaigns
• Manage PO and invoice processing for supplier payments
• Work as required, with other key departments - data insights and research, product, sales to ensure the best outcomes
• Ensure all relevant stakeholders are aware of marketing activity
• Help Coordinate integrated and targeted campaigns
• Support the PR & Marketing Comms Manager to deliver consumer focused, effective, marketing campaigns and PR messaging across media including radio, press, direct mail, print, billboard advertising and 3rd party partnerships
• Write blogs, awards submissions and other marketing copy when required
• Sub-edit colleagues’ and agency copy ensuring style and brand messaging are consistent
• Work with creative team and PR & Marketing Comms Manager to produce engaging marketing collateral for internal and external use
• Manage the working relationships with internal departments and external agencies
• Work alongside the Digital Marketing Executive to monitor and report on campaign performance against objectives
• Work with the PR & Marketing Comms Manager to analyse and continually improve output
• Collaborate with the in-house creative team and internal stakeholders to ensure all marketing collateral adheres to the brand guidelines and meets internal and audience expectations
• Experience in a marketing role
• Experience of communicating with internal and external stakeholders across a variety of levels
• Excellent communications skills, both verbal and written
• Strong organisational skills and ability to multitask
• High standard of computer literacy including MS Word, Excel, PowerPoint and Outlook
• Execute the activities stipulated in the brand plan as agreed with the area brand team, in line with IMS and external regulations to ensure the brand objectives are achieved
• Execute brand activity in line with brand strategy and corporate guidelines
• Monitor and analyze trade insights, consumer insights and competitor information to provide an accurate focus to the brand deployment plan
• Report activities, recommendation, deployment plan, evaluations and status in the cycle plan meeting and marketing activity database to ensure clear understanding and correct implementation of the marketing strategy
• Implement research projects to provide insights in order to support management decisions
• Implement the Point of Purchase strategy according to OC+ and to the channel type as agreed with the area brand team to ensure an efficient and effective delivery of brand communication
• Handle communication between Brand Marketing and Trade Marketing and Operations to ensure the cycle plan is effectively executed
• Apply best practice in brand management to optimise efficiency and effectiveness
• Direct external agencies to ensure activities are to cost, quality and agreed timeframe
• Continuously develop new alternatives to communicate with target consumers within the current regulations, aiming to be more efficient and impact full
• Coordinate and manage a range of lead generation programs (digital and offline), ensuring activities are run to time and on budget
• Develop, produce and implement marketing programs that position Advanced and its products with customers, partners, prospects and industry influencers
• Manage attendance and participation at industry events
• Assist in the production of marketing content and collateral, including thought leadership and case studies
• Identify, recommend and manage third party resources as required
• Monitor and analyse campaign success, and regularly report on key metrics and budget spend
• Experience of digital subscriptions within the Irish market
• Thorough understanding of tools and techniques used in online communications, SEO and affiliate marketing
• Demonstrable target driven approach to sales and ability to work under pressure
• Experience of managing/ optimising online customer journeys
• Thorough understanding of News UK Marketing strategy and how Sales & Circulation can support this strategy
• Deep understanding of shoppers and the newspaper industry
• Comparative understanding of all online marketing channels
• Expertise in performance monitoring / tracking and budget management
• Good at working as part of cross functional team
• Experience in delivering fully integrated marketing campaigns that deliver against the marketing objectives
• 2 years + experience in a previous marketing communications role
• Experience of interpreting and validating briefs whilst considering how member insight can inform the marketing solutions we recommend
• A passion for writing and turning complex language in to meaningful messages, using our brand and tone of voice guidelines to bring membership to life and answer member needs
• Excellent time management and organisation skills, to complete multiple projects within demanding regulatory timescales
• Aptitude to learn new systems and work within set processes (experience of creating emails within a system like ExactTarget will be beneficial)
• Confidence to work with multiple stakeholders from across the business and in multiple locations – including product teams, regulatory colleagues and technical and print delivery teams
• Excellent grammar, accuracy and attention to detail as you will be responsible for proof-reading and quality checking your own work
• Marketing/Business studies graduate or professional with at least two years work experience
• Project planning and management capabilities
• Strong organisational skills with ability to priorities conflicting workload and support multiple projects
• Good writing and editing skills for marketing collateral generation
• Good influencing and relationship-building skills
• Proficient in Microsoft Word, Excel, Powerpoint and database management
• Implementation of marketing initiatives/activities to support the go-to-market strategy
• Event/programme development, management and execution, including client events, conferences, receptions and award ceremonies
• Budget preparation and control
• Development and distribution of marketing materials
• Communications, including e-campaigns
• Delivering against the plan including execution of all activity
• Managing large scale events (250 guests) and smaller round tables (12 guests), at times managing simultaneously
• Delivering all events on time and to budgets
• Building strong relationships with senior stakeholders and Partner sponsors for each project
• Demonstrating strong relationship management with key marketing contacts in UKI and work with the Tate contacts to ensure a consistent approach in how we go to market with those events
• Ensuring that CRM tools are maximised and championed
• Creating input for the design process, liaising with internal and external design team/suppliers to ensure the production of high quality, differentiated and brand compliant marketing material
• Excellent interpersonal, communication and oral skills - in particular, strong written communications
• Self-belief and ability to present those beliefs persuasively and with conviction
• Some demonstrable experience at a marketing executive level
• Internationally recognised Bachelor’s Degree in marketing, social media, advertising or equivalent
• 2+ years’ experience working specifically in digital marketing, either client side or agency side
• Strong project management skill and a highly organised persona (Essential)
• Strong IT skills, with the ability to learn new computer programs
• Outstanding English skills in written and verbal language
• A team player and leading a high performance team
• Capability of delivering marketing materials in line with brand standards
• To assist in the development of communication strategies and tactical plans based on the overall marketing objectives that benchmark current communications and lay out clear plans to forge the company forward within Target Market Roofing
• Develop and execute communications plans in conjunction with the Target Market Roofing Marketing Manager which could include: exhibitions, advertisements, literature, direct mail, website development, social media management, product launches, conferences, golf days, overseas incentives, events, videos, press launches and CPD presentation development. Work closely with the relevant sales team when implementing strategies and communicate ROI from the team through Sika's CRM system
• Organisation and effective management of events scheduled in the marketing plans, including exhibitions, Deminars, Roofing Awards, attendance at focused trade association events for TM Roofing and organise post event initiatives where appropriate
• Manage the brand identities (through online & offline comms) of all roofing systems/products. Manage the outsourcing of design work for the Roofing Brands, dealing with external agencies as appropriate
• To effectively contribute to website content for all 3 Roofing Brands and ensure visual compliance. Ensure that content is up to date, liaising with the Online Marketing Executive. Including social media management
• Attend relevant Roofing/Marketing meetings - take minutes and circulate actions where appropriate. Organise monthly reports for all 3 roofing brands, press cuttings and related media exposure supporting the PR and Communications plan
• Ensure all TM Roofing images, documents, brochures, videos and marketing collateral are shared on Sika's online community
• Manage the relevant Marketing budget in a prudent and professional manner, liaising with the Marketing Assistant with correct and full information for raising purchase orders/signing invoices
• To implement the segmentation of the brand database to drive customer programmes and improve long term profitability of the customer file
• Execution of individual campaigns from the customer communications plan including creative execution, customer selection, test activity and results to drive the sales plan
• Planning, implementing and evaluating marketing campaigns within budgets and deadlines. Ensuring budgets are met and kept within plan
• Conducting seasonal campaign reviews in preparation for forward planning
• Supporting & assisting the CRM Manager with the budget planning process and marketing plan development
• Educated to degree level of equivalent in a relevant field
• Previous marketing work experience, ideally from a fashion/retail environment
• A strong work ethic and ambition
• Experience of contributing towards a successful team
• A strong customer focus with the ability to analyse data and make recommendations for process improvements
• The ability and confidence to communicate effectively at all levels
• Excellent verbal and numerical skills with a high level of attention to detail
• PC literate and competent user of MS Excel and other MS Office programmes
• Support and take to market / communication of digital improvements
• Work with ZICS proposition communication managers to support delivery of new product launches and proposition enhancements
• Support the production of best in class RFP tender responses
• Support requirements for the take up of voluntary savings and risk schemes with compelling and engaging campaigns
• Responsible for ensuring literature and marketing collateral is compliant (brand and legal/regulatory), fit for purpose and available at all times
• Monitor budget spend and flag any increases in spend. Ensure all spend approved
• Responsible for housekeeping duties – including filing and maintaining various Marketing databases and document obsolescence/preservation
• Carry out the monthly literature review process to ensure literature is compliant, on brand, in line with proposition and other business change
• Optimise processes and reduce complexity where possible, creating a continuous cycle of improvements
• Support with and managing external marketing agency relationships – including ATL, Media, PR, Social, Content, Digital & Brand agencies
• Support on collating weekly and monthly reporting and the filing and distribution of brand assets
• Support in preparing presentations for the marketing team for internal use to various stakeholders, and externally to relevant suppliers
• Budget administration including the raising of PO’s and support in managing the marketing budget tracker
• To support on the re-brand of our services business
• Previous Marketing experience ideally working in a fast paced retail or services environment
• Good working knowledge of Excel and PowerPoint
• Ability to work to a budget and manage numerous projects at one time
• Good presentation and speaking skills
• Creative skills – a keen eye for design with the ability to brief, review, feedback and sign off on printed and digital copy and design
• Confidence to work with and manage a number of different stakeholders across a variety of teams and all levels, internally and externally
• Good planning and organisational skills
• Responsible for executing and delivering our promotional bounce-back voucher plan for stores (involving both system driven vouchers and printed materials)
• Ensuring that both excel and in house systems are updated to deliver accurate plan
• Writing store communications for bounce-back voucher programme, in line with the company standards and templates
• Support Head of Tactical in maintaining good relationships with key third party contacts
• Educated to degree level or equivalent, ideally with a Marketing related qualification or a keen interest in the field
• Strong level of excel (V-Lookup)
• Marketing experience an advantage but not a pre-requisite
• Ability to manage multiple projects with competing deadlines
• Ability to respond quickly to tacticl changes
• Experience of relationship management and the ability to develop relationships
• System and process driven, with a high attention to detail and accuracy
• Ability to manage your own workload, and the ambition to do more
• Confident communication skills, verbal and written along with the credibility to push back and challenge where necessary
• Develop and deliver, in conjunction with the Business Marketing Managers and internal stakeholders, marketing activity across all media (email, web, events, press, social, conference, collateral, presentations etc.) to support strategic market positioning and brand initiative activity
• Ensure all marketing activity aligns completely to our brand & strategic positioning
• Gain maximum exposure for marketing through understanding the whole activity picture and assembling the key timing and messages into a clear, cohesive, integrated plan
• Ensure necessary compliance and legal sign off obtained for marketing deliveries
• Communicate marketing process, timescales and plans clearly to stakeholders and establish necessary protocol for communications to customers
• Proactively challenge the boundaries of marketing ensuring ALL media is considered when delivering & trialling new media e.g. social
• Be on the front foot & proactive in spotting & implementing opportunities, be industry aware of topics which would link to our strategies and delivery
• Measure and evaluate marketing delivery and publish results
• Comply with AJG Professional Standards Manual in accordance with statutory requirements for role with specific attention, but not limited to Whistle Blowing, Treating Customers Fairly
• Educated to a Marketing/Business degree standard or equivalent is desirable
• CIM Certificate in Marketing desirable
• Spanish speaker preferred but not essential
• Marketing strategy, delivery and execution skills
• Demonstration of strong business acumen used to build marketing propositions
• Excellent insurance products & distribution knowledge in the intermediary market
• Proven track record of delivery of online campaigns
• Experience of social media and digital platforms
• Effective re-branding experience
• High degree of knowledge in communications
• Excellent interpersonal skills, including listening, verbal and written communication with the ability to communicate effectively
• Good organisational skills for forward planning
• Ability to work virtually across multiple locations and geographies
• Planning and executing seller focused marketing campaigns
• Managing and coordinating with marketing agencies and partners to ensure smooth execution of campaigns
• Drive campaigns on ground to deliver results for the organization
• Analyze metrics to ensure improvements in our campaigns and achieve best seller experience
• Coordinate with internal Amazon teams and drive efficiency across different stages in seller’s life cycle
• 1+ years of experience in an operational role preferred
• Highly proficient in Microsoft Office and Windows based applications
• Demonstrated Analytical ability, results-oriented environment with external customer interaction
• Experience working with SME retailers is an advantage
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
• Experience with e-commerce, retail, advertising, or media would be an advantage
• Coordinate with internal Amazon teams and design impactful creatives (Print Ads, newsletters, emailers, social media posts, Flyers, brochures, posters etc) for their marketing campaigns and programs
• Develop an internal communications strategy for seller marketing campaigns and execute the same
• Plan and execute seller focused marketing campaigns
• Manage and liaison with marketing agencies and partners to ensure smooth execution of internal and external marketing campaigns
• Minimum of 2-3 years of experience in creative design/web design/developing marketing communication
• Experience with design tools such as Photoshop, Illustrator, and InDesign
• Should be proficient with HTML coding
• Bachelor's degree in design or equivalent professional experience
• Proficiency in MS PowerPoint, MS Word and MS Excel
• Excellent written and oral communication and the ability to express thoughts logically and succinctly is an added advantage
• Developing and enhance core legal product messaging and brand
• Working with Digital teams to build online presence and marketing programs such as lead nurture
• Contributing to social and content campaigns
• Contributing to overarching marketing strategy and brand approach in market
• Working with internal and external stakeholders, including several agencies
• Results reporting using CRM and online marketing tools
• Ad-hoc projects as required
• Experience with managing campaigns independently
• Excellent copywriting and communications skills are a must, with the ability to adapt style and tone to suit the audience
• Working knowledge of marketing automations systems such as Eloqua or Marketo
• Working knowledge of CRM systems such as Salesforce
• Excellent stakeholder management is essential to this role; you will need to be able to work collaboratively with cross-functional teams
• Undergraduates Degree (Marketing, Communications and PR)
• Educated to degree level in marketing or equivalent Chartered Institute of Marketing (CIM) qualification
• Strong creative, organisational and numerical skills with excellent attention to detail
• Hands on approach and self-motivated
• An interest in developing marketing skills
• PC literate in Microsoft Office suite
• Flexibility to travel to other national offices and sites on occasion is necessary
• B2B Marketing and/or business experience
• Excellent coordination skills required to meet strict deadlines
• Strong copywriting skills with flair and creativity
• Excellent written and verbal English skills
• A good understanding of layout and typesetting
• SEO, CMS editing, web content generation experience
• Close management of telemarketing outsource partners to maintain oversight of quality scorecard and compliance
• Driving results from the telemarketing channel
• Close day-to-day management of data bureau ensuring data plan and prospecting data quality measures are met
• Delivering various regular and ad hoc reports that include detailed analysis to inform future decision-making about telemarketing and data
• Identification of opportunities to drive growth in acquisition and customer marketing
• Identifying and realising opportunities to drive efficiencies in reporting & analysis
• Ownership of certain administrative processes that support the day-to-day operations of the team
• Lead assignment
• Delivery of various marketing
• Proven track record within telemarketing, data management, lead generation and customer marketing
• Have an understanding of key marketing metrics. Strong written and verbal communication including copy writing
• Knowledge of Eloqua
• The successful candidate will be highly professional, confident and personable with high levels of energy and a proactive attitude
• Experience of creating marketing e-mails and campaigns in Eloqua (essential)
• Experience driving results from telemarketing and data optimisation (essential)
• Internal Communications; actively involved in the production and distribution of newsletters, collaterals and literature packs, as well as distributing goods and services to support internal and external individuals
• External Communications organisation, implementation and support for direct mail campaigns, marketing events, trade shows, product launches and channel marketing programmes
• Reporting and tracking industry and competitor information, analysing market share intelligence, Xerox pricing information and performance reporting
• Strong communications skills (verbal and written) essential, with a good degree of creative flair and an eye for detail
• Excellent organisational skills with ability to handle and co-ordinate multiple activities and tasks through good time management and prioritising
• A results driven and goal orientated approach with the ability to work proactively to deadlines
• A good working knowledge of Microsoft Office packages
• Monitor customer reviews on Hotel website and social media – Hotel Facebook and Instagram account
• Work closely with Director of Sales & Distribution and Marketing Communication to create visual concepts, to communicate ideas that inspire, inform, or captivate consumers
• Meet with clients, suppliers, media or press to determine the scope of a project
• Develop graphics and visual or audio images for product illustrations, logos, and websites
• Keep up to date with the latest software and computer technologies to remain competitive
• Develop promotions during need period to increase occupancy and demand for both room accommodation, F&B and Meetings & Events
• Design advertisement for various medium of communication such as digital ads, flyers, electronic display, buntings for promotions during need period to increase occupancy and demand for both room accommodation, F&B and Meetings & Events
• Providing full marketing executional support for key campaigns and relationship development programmes across the whole marketing mix
• Managing the production and delivery of agreed deliverables within timelines and budget
• Measuring the campaign activities and support the Campaign Manager with updating project plans and reporting on activities
• Working closely with external agencies, in house studios, the wider BMC team and regional teams
• Confident communicator, excellent written skills
• Ability to multi-task and manage competing deadlines
• Marketing event delivery and management
• 3-5 years’ experience within design or creative agency; corporate environment experience is a plus
• Degree in Design/Multimedia Arts, Communications, Advertising or equivalent subject matters
• Adept at telling a story through visuals and integrated materials, and able to think outside the box
• Skilled at translating business requirements into creative briefs and design solutions
• Proven ability to influence and partner with internal and external stakeholders to innovate and create effective design concepts
• Excellent interpersonal, teamwork and relationship-building skills
• Self-starter; client-oriented, comfortable working independently and in a fast paced, hands-on, demanding growth orientated work environment
• Proficiency in multimedia design programs such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, etc.), Excel, and PowerPoint is required
• Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Knowledge of design trends especially in digital marketing and brand-building areas
• Knowledge of different target groups and marketing channels
• Flexible approach to helping others and willingness to perform routine tasks and learn the business
• Strong communication skills in Finnish and English
• Proactive and positive attitude
• Ability to coordinate heavy workload and work to tight deadlines, on occasion outside of normal working hours
• Good problem solving skills with ability to identify and resolve problems in a timely manner/develop
• It will be important for this person to work closely with several different stakeholders. Within Teradata stakeholders include local Sales teams, Data Science and Consulting teams, International Marketing and International Event Management. External stakeholders include suppliers, agencies, business networks, forums, customers, prospects and partners
• This role is diverse; it requires creativity, flexibility, enthusiasm, drive, commitment and initiative. In return, the role offers an interesting range of work in a dynamic organisation that provides excellent opportunities for career development
• The successful candidate will be self-motivated, resourceful and keen to learn
• A Bachelor degree (or equivalent) in marketing, business or other related fields
• A genuine interest in technology
• Experience of managing CRM and Marketing Automation tools is desirable
• A degree in marketing or related discipline
• Ideally 1-2 years’ experience in a marketing or marketing admin role
• A passion for everything tech and digital
• Motivation to go above & beyond to add value to our business
• Ability to manage multiple cross functional stakeholders
• Well-organized, analytical and capable of handling multiple ad hoc requests simultaneously
• Excellent organizational, analytical, influencing and presentation skills
• Manage and support the marketing communications in outports functions, ensure the communications is effective, efficient, on brand, on budget
• Supervise and responsible for timely and periodic update to outport marketing teams
• Supervise to implement marketing campaigns successfully
• Manage and coordinate the result evaluation after campaign launched
• Developing and delivering both engagement and lead generating campaigns to key sectors and target groups through the development, execution and reporting of integrated marketing campaigns
• Work with sales and solutions teams to understand business objectives, value propositions, target markets and buyer personas
• Creating effective and compelling marketing content including services collateral, web and social media content, case studies, presentation packs and press releases
• Producing marketing analysis and KPIs to demonstrate effectiveness of activities
• Management and delivery of events including customer seminars, exhibiting at large conferences and delivering events with key partners. Working with sales, pre-sales and service delivery teams to raise brand awareness and generate leads as well as liaising with third party suppliers
• Creating and delivering lead generation campaigns using a range of media
• Delivering effective exhibitions and events at a regional and national level
• Creating product/service collateral with tailored sector messaging in a range of media
• Working with various agencies such as web, digital and print
• Creating compelling copy for thought leadership articles, press releases, social media and case studies
• Using CRM systems to profile customer/ prospect groups
• Using email marketing tools and social media platform management
• Reporting on key campaign KPIs and measures of success
• To develop and implement marketing strategies and activities for the Resort and its restaurants and bars and spa to promote the luxury positioning of the Resort. Duties include planning, directing, controlling, coordinating and participating in all Public Relations and marketing activities, both internal and external
• These include advertising, promotions, public relations, partnerships and loyalty marketing as well as events management
• To support the execution of IHG’s brand-hearted and loyalty programmes
• Oversee hotel photography, videography and filming requests
• Responsible for allresort marketing and communication materials such as amenities, collaterals and other print and online materials, in adherence to brand standards and guidelines
• Identify and develop partnership, events and sponsorship opportunities to position the Resort in the right markets to the right audience
• Develop media contacts and relations, plan press events, media familiarisation stays, and other press activities. Monitor, track and document all media coverage from the news generated
• Develop and organize promotional activities, coordinate with departments concerned; invite VIPs and media to promotional activities; prepare and issue press releases and alerts of news, offers and packages of Resort, its restaurants and bars and spa
• Establishe a programme for sending promotional news to trade publications on a regular basis covering special events, promotions, etc
• Prepare promotional press releases on personalities among guests and employees of the Resortand on newsworthy events happening in the Resort
• Work with Rooms division to provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
• Provide information to other departments on activities within and outside the Resortwhich may be useful when dealing with guests
• Self motivated, hungry for a challenge, and looking to make an immediate impact
• Excellent oral and written communication skills with good media connections
• Strong marketing experience and knowledge, preferably in hospitality and tourism
• Demonstrated project management experience in organising, planning and executing marketingprojects and events from conception through to implementation and evaluation
• Experience of managing multiple stakeholders - internal, external, global, brand, agency, etc
• In depth knowledge of marketing principles and concepts and demonstrated creative problem solving ability and demonstrated creative thinking skills
• Provide customer care and administrative support on the usage of a B2B website
• Plan and manage the content of the website, mobile application
• Prepare eNewsletters to the website members
• Promote the website at tradeshows
• Manage advertisers’ artwork at the website
• Update company listings for tradeshows
• Degree holder of Marketing/Communication/ eCommerce/ Business/ Publishing
• 2-Year experience or above, experience in customer service, tradeshows, or eCommerce websites are preferred but not essential
• Tactful skills on Photoshop, Html and Excel are a must
• Develop, defend and champion the McGraw-Hill Education brand through the Science of Learning and our range of educational products and services
• Create impactful and results-driven customer engagement via analysis of market needs, targeted segmentation and the use of data and our systems, Marketo and Salesforce.com
• Launch compelling, innovative and creative marketing campaigns in collaboration with marketing and sales colleagues across our EMEA business
• Present and breakdown detailed product information into key sales features and benefits
• Implement successful promotional strategies across multiple channels, including print, digital and agencies
• Editing and checking all printed material for the hotel
• Co-ordinate with F&B and follow up on TIME OUT, Menus etc
• Organises together with DS&M and follow up with printers and designers with all hotel’s publications i.e. Rack Brochures, Welcome Booklets and other Front Office Publications
• Writing, editing and checking all letters sent to in house guests relating to promoting events or General Communications to hotel Guests
• Making sure all promotions are correctly advertised in the hotel as well as in the in-house advertising TV
• Checking signs displayed in the hotel for functions and other directional signs
• Co-ordinating between sponsors and hotel Departments regarding promotional sponsorships
• Making sure the Corporate Identity is correctly featured on all publications / collateral of the hotel as well as during public events organised in the hotel
• Organises work with all Advertising & Publishing Agencies working with the hotel
• Updating the Hotel’s local and international Website
• Keeping an eye on the competition with regard to activities and reporting this to the Management
• Making sure all the needed publications are correctly displayed in guestrooms and hotel’s public areas
• Co-ordinating with all Travel and Hotel Publications that adverts are published correctly and on time as advised by management
• Assisting the Director of Sales & Marketing in all marketing matters like marketing campaigns, take part in preparing a yearly Marketing plan and budget, developing the Marketing strategy of the hotel
• Be part of the revenue plan preparation
• Participate in the Marketing plan & F&B promotions yearly action plan
• Take ownership of the coordination of marketing campaigns from brief to launch, including asset production and sign off with key stakeholders
• Assist the marketing team to prepare weekly report production for key marketing channels (email, social, natural search etc.), providing headline insights into the data
• Assist the marketing team in maintaining the marketing campaign calendar
• Liaise with internal stakeholders (legal, merchandising, marketing, creative, sales etc.) to support all promotional/competition activity
• Assist the marketing team in email production and sign off
• Assist the marketing team in adhoc project and strategy work
• Responsible for maintaining and optimizing the Amazon Tickets homepage
• Experience in an online merchandising role with knowledge of content management and email marketing tools
• Track record in managing projects with strong attention to detail and exceptional organisational skills
• Ability to communicate clearly both verbally and in writing, driving clear, thoughtful analysis that tells a story
• Accustomed to working in a fast pace environment with multiple stakeholders, having to influence different teams across departments and ideally across countries
• Evidence of working creatively on projects and problems, devising innovative solutions that simplify process and generate efficiencies
• A passion for live entertainment
• Support production of materials for brand and programme specific campaigns; briefing agencies, reviewing assets, providing feedback and coordinating sign off
• Together with the Partnerships and Marketing Manager, manage partner relationships in key CNBC sectors: luxury, travel, finance, tech, FDI – as well as arts and sports
• Support the execution of barter campaigns from concept to delivery; process contracts, organise creative, request media plans and provide post-campaign reports
• Produce support documents and materials to showcase marketing team activities and campaigns
• Coordinate advertising on in-house and barter platforms for CNBC and partner campaigns
• Organise CNBC studio events
• Assist with developing digital & social marketing strategy
• Support team with delivery of annual Davos WEF campaign
• Manage and publish content for internal Marketing and communications as needed
• Oversee relationship with email marketing platform provider and support the publication of internal newsletter
• Assist with the organisation of CNBC’s Client Entertainment Programme; produce invitations, coordinate RSVP’s, organise transport and distribute tickets
• Research CNBC merchandise and manage stock
• Work with Communications and PR team colleagues to ensure smooth delivery of campaigns and day to day running of the team
• Proven marketing and PR skills, with experience in events management, campaign delivery and partnerships
• Excellent all-round communicator, both written and verbal
• Production experience of marketing campaign assets
• Database management skills
• Understanding of digital marketing techniques and measurement
• Proficient in PowerPoint and Excel
• Good common sense, uses sound judgement to make decisions
• Proactive, enthusiastic, collaborative and diplomatic
• Creative thinker, ability to produce new ideas and solve problems
• Knowledge of CNBC competitive set desirable
• Interest in business and financial news and information a plus
• Basic understanding of the EMEA markets and media industry an advantage
• Computer literate (MS Office)
• Create and execute marketing campaigns to drive awareness and lead generation across multiple platforms and communication channels
• Using analytics tools (Web Analytics – Omniture, Eloqua, Social Media etc.) to track and analyse the delivery and performance of campaigns. Ensuring all engagement targets are met and findings communicated to stakeholders
• Working with Editorial teams to maximise marketing efforts on content
• Develop landing pages for hybrid online/offline campaigns, tracking and reporting online leads and performing continual optimisation and performance assessment
• Maximise online exposure by distributing relevant content across platforms and channels
• Stay aligned with industry best practise keeping abreast of latest practices, technology and principles
• Support the planning and execution of multi-channel (email, webinar, PR, video, social media) content-led marketing campaigns
• Execute digital set-up and management of campaigns using our marketing automation and CRM systems
• Analyse results of campaigns, and report back to the marketing team, providing recommendations for optimal performance based on results
• Creation of trigger campaigns as a result from data collected from downloadable content
• Support day-to-day marketing activities across the team on an ad-hoc basis
• Support the development, creation and maintenance of HTML emails and email programs,
• Manage the execution of all digital elements of the marketing mix to support the promotion of content
• Working with internal and external stakeholders to deliver campaigns in a timely, effective and innovative manner. This includes
• Working with global sales teams to develop a key understanding of our customers’ requirements
• Working with CRM and PR teams to increase the exposure of campaigns
• Managing third-party vendors to extend the reach of campaigns
• Hold a level 4 CIM (or equivalent) Marketing Qualification OR have a minimum of 4 year experience in a Marketing role within a competitive commercial environment. Experience in medical devices would be advantageous
• You have experience in presenting to Senior Leaders, Managers, Peers and Customers
• You have experience with MS Office (Word, Excel, PowerPoint), CRM systems and website database
• You have excellent verbal, written and organizational skills
• You are driven to deliver the highest quality standards to our (internal) clients
• You have an eye for detail without losing sight of the bigger picture
• You are a self-starter and can work individually or in a team
• You are solutions orientated, flexible and have a can-do attitude
• You have the perseverance and resilience to perform well under pressure
• Creation and delivery of marketing plans and initiatives for the Consumable division with desktop research, market intelligence and identification of opportunities
• Management of CRM database and E-Marketing Platform. Ensuring this data is kept up to date at all times and is stored and shared correctly
• Creation of E-Marketing and Print campaign plans relevant to product division and industry developments. Formatting content and graphics, collating database for the relevant customer segments, arranging printing and delivery
• Updating competitor database with data supplied by field Sales Teams and in house Sales Support Teams. Compiling, consolidating, formatting, and summarizing information gathered into graphs, presentations and reports
• Keep up to date with local and EU regulations and requirements for Infection Prevention and Control, Endoscope Reprocessing and Endoscopy
• Creating, updating and distributing relevant communication materials such as brochures, newsletters, infographics, factsheets, press releases, etc
• Maintain the UK website and App with relevant product content/images
• Take responsibility for organising events and congresses including, pre-congress marketing, conceptualization, invitation design, logistics and follow-up activities
• Support sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses
• Carry out customer visits alongside field Sales Team to build relationships with KOL’s and gather VOC feedback
• Support the field Sales Team and in-house Sales Support Teams on day-to-day commercial operations
• Support the Marketing Manager in day-to-day marketing operations such as organisation of VOC activities, creation and delivery of Marketing presentations and portfolio management
• Project Management/Leadership skills:- proven track record of managing all aspects of large, complex marketing projects including strategy development, designing processes, delivering content and executing social media campaigns
• Proficiency to lead projects (360 campaign management):- Work with the marketing manager on implementing a core strategy for all channels and specifically executing a social strategy on ITVBe brand feeds across relevant social networks
• Exceptional brief writing skills
• Expertise in planning and developing ideas with ITV Creative or external agencies to media planning, through to delivery of the campaign across all audience touchpoints
• Competent knowledge of TV media planning and engagement planning to plan and deliver ambitious and cut through marketing
• A versatile self-starter:- ability to work on ones’ own initiative
• A Creative Mind:- Be Different, Think Different (outside the box)!
• Admirable communication skills
• Exceptional Presentation skills (PowerPoint)
• Relationship Management:- ability to build rapport and empathy with internal/external partners
• Results orientated:- possess the ability to complete projects/assignments to deadlines set
• Possess a real passion for Marketing and Brand management
• A strategic and lateral thinker!:- ability to plan, organise and present campaigns in a way that makes sense to non-technical people
• Maintain the POS finder and stocked items through the printers weekly
• Work with the store operations and marketing team to lead any development work and ensure it is implemented with appropriate colleague training and communications, this includes ensuring stores have planned time for all activity
• Ensure all bulletin communication for yours and the teams work is clear and produced on time
• Take briefs from relevant parties in order to provide detailed briefs for the in-house design and photography teams to produce artwork for POS
• Work alongside the ME and In-store tickets teams to understand latest initiatives and develop promotional solutions around new trials
• Perform POS audits on a regular basis
• Investigate new ways to display offers in cost effective yet impactful ways in store. Always think about store concepts and how best to implement POS
• Previous POS experience
• Knowledge of print processes
• Good interpersonal and communication skills and able to build relationships with external agencies and internal colleagues
• Strong organisational skills and appreciation of deadlines
• Ability to work as part of a team as well as individually using your own initiative
• Deliver international marketing campaign calendar and manage the International marketing matrix to ensure online travel campaigns drive increased online sales & revenue growth for ATO across International markets
• Increase the site look to book (LTB) ratio by ensuring on-site messaging up-to-date, accurate and aligns to the Cardmember promise
• Deliver against the Global Hotel Offer strategy, by ensuring that all offers are accurately and appropriately merchandised on our key home and landing pages and throughout the customer booking path
• Work to drive a seamless customer journey with robust, clear, accurate and relevant content to engage and convert
• Ensuring all activity, including traditional marketing, merchandised offers and content meets all local market regulatory & legal compliance
• Work with the greater ATO marketing and capabilities team, local markets and the vendor to ensure that onsite updates are managed smoothly and in a timely fashion
• Ensure that the onsite calendar of activity aligns all ATO central and local marketing plans for each site and each market (currently multiple pages on 47 sites, in 13 markets)
• Utilise onsite analytics to make informed recommendations for proposed site changes and optimisation
• Develop and maintain strong operational relationships with internal and external teams
• Ability to advise and influence stakeholders and teams not under direct control
• Strong communication skills and the ability to communicate credibly with internal & external partners and colleagues
• Ability to work on own initiative and in uncertain conditions – must be a ‘self-starter&#8217
• Be analytically minded with an excellent attention to detail
• Demonstrated experience of working with agencies
• Highly organized with effective time management skills
• Experience in devising and running online travel merchandising campaigns
• Experience of working with geographically/culturally diverse teams
• Must Have knowledge of content management systems
• Experience in International Online Travel Marketing
• Experience in managing global marketing campaigns across the 360 digital marketing mix
• Experience in Omniture tagging and analytics is essential
• Understanding of travel industry economics and profitability drivers
• Minimum of Bachelors degree in a marketing / business discipline and/or equivalent recognized marketing qualification such as Chartered Institute of Marketing Diploma
• Creating eDMS
• Keeping the event website up to date at all times
• Creating quality promotional materials for online and offline platforms
• Managing and updating the event database
• Sourcing for and liaising with relevant suppliers/ partners to implement campaigns
• Assisting in arranging contras with media partners/ trade organisations and on cross selling/ promotional opportunities
• Generating reports and analytics from various marketing platforms
• Performing ad-hoc research and assignments for the Marketing Manager and any other event related duties
• Degree qualification in Marketing / Public Relation/ Mass Communications
• Relevant experience in trade exhibitions or event marketing is preferred
• Excellent presentation and business writing and copywriting skills in English
• Knowledge on direct marketing and online marketing channels such as website marketing, email marketing, and
• Take responsibility for producing and communicating timely analysis of marketing performance (including weekly KPI analysis and communications)
• Build close relationships with the PPC, Affiliate and Display teams, to encourage open dialogue and helps continually inform the marketing plan
• Push agencies and digital teams to report concisely on their channels, enabling you to interpret the results for the weekly business KPI reports
• Use key insights and learnings to produce KPI report each week, working with all of the relevant teams to gain an understanding of performance, good and bad
• Develop messaging and creative tests across all channels
• Continually measure all channels and learn from them to help boost overall performance
• Manage the monthly press plans, continually looks to optimise and challenge when needed
• Demonstrate a full understanding of the commercials; brand, consideration, sales, revenue & ROI
• In collaboration with Digital and Effectiveness, manage and execute all digital comms
• Ensure the Green Flag content calendar is updated via Zoe and utilise weekly content meetings to update Social and PR teams
• Support the marketing manager in delivering all brand activation plans
• Drive calls, quotes and sales for Green Flag working closely with the marketing manager, and in partnership with media and creative agencies, to develop, execute and measure response-marketing plans
• Represent Green Flag on the monthly calls with operations. Getting feedback from customers and manage any marketing material off the back of it
• Responsible for ensuring all media is booked and on time and corresponding creative is compliant and approved by the business on time
• Work with the creative agency to ensure consistency across all creative whilst ensuring it’s customer centric and optimised to the relevant channel
• Maintain the Green Flag compliance logs on Tag and be responsible for getting re-approvals if creative is due to expire
• Influence and optimise messaging when opportunities arise
• Manage agencies to deliver an optimised Mayday annual plan through integrated comms.​
• Execute all Mayday comms and track performance against targets
• Raise PO’s when requested and manage GF PO tracker, updating marketing manager of costs on a monthly basis
• Manage old PO’s with the Buying Centre, ensuring they are closed once invoiced against
• Focus on costs, process improvements and/or efficiency to contribute to the profitability of DLG
• Reinforce the culture and core values of DLG through behaviours and actions
• Comply with the rules and requirements of the Financial Services Authority (FSA) and any other legal/regulatory/risk management frameworks. Develop self in order to maximise personal contribution to the role
• Strong stakeholder management skills
• A competitive salary, benchmarked against our competitors, which will grow as you do
• Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
• Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
• Attractive holiday entitlement
• 50% off our Home, Motor and Pet insurance
• Free Travel insurance
• Free Green Flag breakdown cover
• Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
• Retail card, with discounts at big name retailers
• My Discounts - a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant high street brands, travel, tickets, gym memberships and much more
• Delivering multi-media campaigns
• Working with in-house creative and third party digital and media agencies
• Leading the way in new digital and social media campaigns
• Delivering post campaign planning reports including the ability to interpret digital data
• Budget management and ensuring the efficient use of resources
• Driving collaboration across organisational boundaries
• Managing critical stakeholder relationships
• Control the schedule and related marketing materials for each monthly campaign (online and offline) to build The Disney Store (TDS) as THE shopping destination
• Working collaboratively across different functions within the business including communication team, operation team, TDS e-commerce team and Japan merchandising & marketing team
• Effective communication with vendors to make sure the effective execution
• Assist marketing manager to develop new marketing initiatives to drive traffic and build affinity
• Run TDS social media accounts
• Support the day-to-day running of the department preparing monthly and weekly reports
• Collect data and track the performance of different marketing activities
• Follow marketing manager’s guide and provide assistance on different marketing related projects
• Provide equivalent support to other territories as needed
• Related experience in consumer marketing for over 2-3 years
• Familiar in using research, data and consumer insights to define marketing strategy
• Professional certification –Fluent in English
• Bachelor’s degree, preferably in Marketing, Advertising or Business
• Good understanding of marketing strategic planning
• Experience in event management
• Good communication, presentation and influencing skills
• Proficiency in Microsoft Office Professional Suite
• A minimum of 2 years + experience in a previous marketing communications role
• A passion for writing and turning complex language in to meaningful messages
• An ability to create, interpret and validate and communications briefs
• The capability to gain and use insight to recommend solutions and craft communications messages
• An aptitude to learn new systems and work within set processes. - Experience of creating emails within a system like ExactTarget, Adobe and other digital platforms would be beneficial
• Excellent grammar, accuracy and attention to detail
• The ability to think ahead and take planned action, rather than waiting for things to happen or for issues to reoccur
• Coordinating 360° media and communication campaigns (TV, Radio, OOH, Digital) on both bought and owned media
• Planning & coordinating internally and with third parties, campaigns & event activations while ensuring on-schedule material deliveries
• Writing creative briefs and checking creative assets development and deliveries
• Monitoring, reviewing and reporting on all marketing activities and results (according to media planning or marketing plan agreed)
• Proactively establish and maintain effective working team relationships with all support departments and Central Team to ensure successful franchise & program visibility across the African continent
• Collaborate and liaise with consumer product marketing and public relations teams to create synergies and support Turner’s key franchises visibility (retail partnership; competition; POS activation…)
• Contribute to create relevant and engaging case studies to develop local strategic partnerships to expand Turner’s brands visibility towards current or new trade partners
• Partner with the sales/distribution team to develop B2B communication and sales material including case studies, recap decks, channels demo reel and trade fair branding
• Partner with the digital producer to implement efficient digital bought media campaign
• Relevant Marketing/advertising experience required
• Fluent in English (mother tongue if possible) and French
• Digital Experience including knowledge of social platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube
• Knowledge and passion for the Turner’s brands (incl : Boomerang, Cartoon Network, Boing, TCM, Toonami)
• Initiative and leadership
• Well organized (details matter)
• Creative self-starter (challenge the status quo)
• Proficient in Word, Excel, Outlook and PowerPoint
• Maintain and update marketing assets, content driven campaigns and renewal offers
• Produce high quality copy and creative for all communications
• Manage suppliers: fulfillment bureau, online bureau, telemarketing agencies, creative agencies, mailing house etc
• Work closely with the Customer Operations team to optimise customer processes
• Upsell and cross sell promotions across The Economist Group’s portfolio of titles
• Copywriting for the broad range of marketing collateral
• Providing input to the creative design of such materials within Capita brand guidelines
• Order of print supplies as required
• Maintaining relationships with external suppliers
• Maintain up to date client lists and monitor contact points
• Update and maintain social media channels
• Carry out logistics planning for marketing events such as client greeting events
• Maintain a record of marketing spend & revenue generated
• Manage the marketing calendar and diaries
• Management of external supplies
• Strong marketing experience
• CIM qualification is desirable
• Employee benefits/financial services/professional services sector experience is desirable
• Educated to degree level in Business related discipline, ideally a Marketing specialism would be preferred
• The ability to work to tight deadlines while keeping a cool head
• Strong communication and interpersonal skills, and able to clearly articulate business requests with agencies as well as manage a diverse network of internal stakeholders
• Ability to effectively analyse data to identify causes of campaign performance drivers. The candidate should be comfortable with working with raw data to create campaign analysis and insight when required
• Undergraduate degree in marketing / business or related areas
• At least 2 years experience within FMCG/OTC/Consumer Goods industry, with proven track record of achievements
• Ideal if experienced in artwork development or involved in packaging change project
• Sensitive to the healthcare market/compliance requirement
• Must have demonstrated analytical skill and strong in number
• Proven collaborator, team player and alliance building oriented
• Support the marketing manager to deliver advertiser-facing lead generation campaigns using email, digital advertising and other channels as appropriate
• Build relationships across the business – notably with design, CRM, customer services and sales colleagues – to ensure that all campaigns are scheduled and delivered on time and that leads are followed-up on promptly
• Working with the marketing manager to create content that drives lead nurturing and lead generation efforts
• Working with the marketing manager, inform the further development of the commercial lead generation strategy and process
• Plan and deliver lead generation campaigns to support advertising revenue for exec-appointments.com and event and course revenue from the Non Executive Directors’ Club (working closely with sales heads)
• Plan and deliver multi-channel digital B2C campaigns to drive high-quality, relevant candidate traffic to exec-appointments.com and adapt these campaigns to ensure that the candidates being driven to the site match the jobs posted
• Work with the marketing manager and head of advertising sales to provide all required sales tools, media kit, lead generation, client communications, up-to-date site and audience stats
• Provide marketing support to aid advertising sales efforts, such as the creation of sales sheets, support with events / trade shows and changes to the rate card and media kit
• Eindverantwoordelijk voor de kwaliteit, de deadlines, de oplevering, aansturen freelancers en centrale schakel van VICE voor eigen mediamerken en commerciële productietrajecten
• Promoten en programmeren van events van VICE Media
• Projectmanagement en uitvoerend verantwoordelijk voor alle Partnerships
• Thema campagnes verzinnen ten behoeve van de merkbekendheid en traffic van VICE
• Het benaderen en onderhandelen met netwerk, zorgen voor de beste prijs/kwaliteit verhouding
• Responsibility for maintaining the relevant sections of the website with relevant, up to date content via a CMS system
• Work with senior marketing leaders and in house digital team to oversee and manage paid search, online display and social media relevant franchise campaigns
• Working with in house content team and PR agency to identify relevant news, blog and video opportunities across relevant franchise dealers to improve search engine optimisation and brand consideration
• Work closely on a day to day basis with Marketing Leader to ensure campaigns are aligned to national campaign messages and providing support in marketing meetings with operational teams
• Be able to communicate effectively with regional Operations and dealership teams to provide marketing media and creative recommendations and support based on business objectives
• Undertake relevant market research as required each quarter and put forward suggestions to ensure franchise sales propositions are highly competitive / market leading
• Implement and communicate franchise group marketing plans, meeting manufacturer requirements and ensuring activity is aligned to agreed marketing budgets and is not exceeded
• Follow briefing process to work closely with in house graphic design team to generate artwork, adhering to franchise manufacturer marketing guidelines and standards
• Implement multi- channel integrated campaigns and leverage effectiveness utilising findings from relevant sources (e.g. via customer insights, google analytics, market penetration / analysis tools from the manufacturer and subscriber/engagement levels)
• Implement best practices shared from other Marketing Leaders, testing new media technologies, and sharing learnings
• Develop effective working relationships with marketing, design and operations teams
• Develop effective relationships with Marketing Assistant(s) to share learning's and ensure campaigns are delivered to agreed timescales
• Work cross functionality with legal team to ensure all marketing activity is compliant with latest guidelines and advice given
• Experience within retail marketing / similar fast paced industry
• You must be a team player
• Strong communication skills – shows confidence in communication with a range of stakeholders and has an ability to work cross functionality
• Basic understanding of digital marketing landscape with a willingness to learn
• Organised with the ability to multi-task and manage time effectively, often under pressure
• Tenacious – you will have an eye for detail and strive for excellence in campaign delivery
• Demonstrable understanding of automotive retail (preferred)
• Energetic, pro-active with a positive ‘can – do’ attitude approach to change
• Experience of delivering multi- channel campaigns and controlling budgets would be preferred
• Great Pay! We are Living Wage Employer and proud of it
• We`ve earned an award for "Investors in People - Gold", so you`ll be working for an employer who really cares about you and your career
• Take time to relax with 25 days` holiday plus bank holidays
• An annual bonus to reward you for all your hard work
• Enjoy amazing discounts at certain restaurants, retailers and entertainment venues
• And most importantly, you`ll be working within a fun, passionate and vibrant team
• Assist in the implementation of the annual marketing calendar
• Manage cross functional teams and external agencies to ensure effective and timely briefing of activity to ensure campaigns are delivered on time and leveraged in a multi-channel environment
• Work with the online team to ensure marketing activity is activated on the website
• Work with Commercial and suppliers support new product and service launches
• Manage and coordinate national and regional events e.g. Education events
• Previous marketing experience – ideally in the B2B market
• Good working knowledge of Word, Excel and PowerPoint
• Good presentation and communication skills
• Good stakeholder management experience
• Problem solving and organizational abilities
• Diploma or Vocational Certificate in Sales & Marketing, Hotel Management, Business Administration, or related field preferred
• 1 year related experience or an equivalent combination of education and experience
• By ensuring problem solving behavior is part of daily life
• Prioritising projects based on importance and urgency
• Communicating openly and clearly with other team members
• Results orientated self-starter who is capable of communicating and working at the highest level of both Mylan and its key European customers
• Graduate education or 5 years’ experience in the Pharma industry
• High level of analytical and administrative acumen
• Able to demonstrate skills at working with a team approach and to draw on experiences of others to drive the business
• Work closely with the commercial marketing manager to implement product focused multi-channel marketing campaigns, aimed at both client and agency audiences
• Implement and manage the logistics of regular client-facing commercial events in EMEA, these include research briefings, editorial-led political briefings and client entertainment linked to key media or vertical events
• Manage the sign off process for contra contracts for the commercial marketing team, this includes working closely with finance to monitoring the fulfilment of the contract and effective account management of multiple contra clients
• Develop an events plan and execute the logistics for our 2 (Cannes, Ad Week) key global partnerships across the year. This includes providing support to the commercial manager and the communications team regarding speaking slots. Ensuring all aspects of the partnership are fully utilised, including passes and special event tickets are distributed across the commercial department. Ensure all partnership deadlines are fulfilled, and that FT assets are provided. Manage invites for client events and ensure attendee targets are met
• In line with our awards strategy manage the submissions process for the commercial department, this will include working independently or with the assistance of our external PR agency. Coordinating key relevant stakeholders for input, gathering relevant detail and data points, proofreading and managing sign off process for completed entries
• Lead on business-as-usual updates to the media kit and ensuring new products and services are represented in a timely and appropriate fashion. Oversee annual updates to both the PDF and media kit versions of the rate card for all currencies
• Work closely with our in house design create new or amend existing marketing collateral. Oversee the use of the FT logo within the commercial team and ensure the right logos and brand creative are used and the brand guidelines are adhered to
• Manage the coordination of the client facing marketing newsletters, liaise with commercial, communications and other relevant teams to gather stories for the quarterly industry newsletters
• Plan and execute marketing activities to drive market shares & achieve sales target
• Perform marketing administrative tasks and ad-hoc projects as assigned
• Product information update
• Competitors activities monitoring - pricing, promotions, new products launch, advertising, distribution monitoring and reporting
• Monthly invoice and accrual processing
• Liaise with advertising agencies & production house for advertisement production
• Assist in vendor negotiation and selection to control advertising expenditure
• Packaging preparation with design house & Vendor -- design, bilingual labelling design, packaging revamp
• ATL materials preparation with design house -- print / magazine advertising, outdoor & online advertising
• Coordination with media house on different advertising tools & expenditure involved
• Degree or Diploma in Marketing or Business Administration
• 1 year of Marketing experience (Fresh Grad is also welcome)
• Proficient in MS Word, Excel & Powerpoint
• Good in spoken and written in both English and Chinese (Cantonese & Putonghua)
• A proven track record of campaign management experience and knowledge of TV production and TV media planning
• Proficiency managing all aspects of large, complex marketing projects including strategy development, working with creative teams, delivering content and executing social media campaigns
• Excellent knowledge of social media esp Facebook, Instagram, Twitter and YouTube with demonstrable campaigns that have built value and audiences and experience in delivering paid social campaigns
• A strong background in TV and passion for content, particularly youth focused programming
• Demonstrable experience working with third party agencies and creative teams to manage projects and deliver on-time and on budget
• A versatile self-starter: Ability to work independently and use own initiative
• Creativity: Strong creative judgement and ability to think differently
• A strategic and lateral thinker: Ability to plan, organise and present campaigns in a way that makes sense to non-technical people
• Ability to remain calm under pressure, often working to tight deadlines
• Be passionate and love what you do: we love our brand and its content and want you to too!
• Strong stakeholder management: Ability to effectively communicate, understand their needs and deliver solutions quickly
• Exceptional Presentation skills
• Relationship Management: Ability to build rapport and empathy with internal/external partners
• Team Player: Works well as part of a dynamic and supportive team
• A confident and articulate marketer with experience of digital channels
• Experience of planning and executing integrated marketing campaigns to grow products and services globally
• Excellent stakeholder management is essential, as are confident communication skills
• Experience of cross-team collaboration is key. Confident working with teams from other functions, e.g. sales, in order to align activity, recognize opportunities, and deliver against business objectives
• Occasional travel to industry events
• Able to work with multiple locations across times zones, requiring flexible working hours to accommodate conference calls when needed
• Good understanding of the digital marketing tool-kit
• Experience of stakeholder management across different departments and geographies
• Ability to leverage technology including marketing automation, social networks, web analytics and business intelligence (reporting and analysis tools)
• Comfortable working with the sales department and other key stakeholders and teams
• Ability to work collaboratively with a global team
• B2B marketing experience (direct, hands-on experience of managing and carrying out tactical elements)
• Creation of strategic marketing plans, including effective communications approach and mix of marketing channels for B2B lead generation
• Excellent copywriting skills – email marketing copy, press releases, announcements
• Digital experience including search marketing and social media
• Reporting and tracking of marketing ROI and KPIs
• Experience of technologies such as Salesforce, Eloqua, ExactTarget, Adobe Analytics would be beneficial
• Be the direct link between the client trading & marketing teams and with the INWK Design team in the preparation of data linked to the final confirmed promotional offers for handbill and POS materials
• Data preparation: Taking raw data from the trading sources, reconfiguration, reformatting into workable excel or csv formats for the INWK Design team
• Drive consistency: Application of common offer language in line with previously approved terms and descriptors
• Proofing of data: Checking and validating raw data and savings calculations
• Briefing INWK Design team and INWK Account Management team and act with the liaison between agency and client
• Proofing of creative: Checking artwork proofs output by INWK Design team to confirm that approved data has been correctly represented and passing onwards to Trading and Marketing functions for proof reading
• Team player: following direction and training from the client stakeholders
• Reporting and tracking to identify the extent of changes for each promotional cycle and identify ways to increase efficiencies / productivity
• Take ownership of the local site and Seatwave brand in the market(s), working with the wider team of specialists to deliver against traffic and sales targets, working to an agreed ROI
• Execute tactical promotions throughout the year to elevate the Seatwave brand and drive conversion for targeted events
• Manage merchandising on the site and across our marketing channels to ensure we maximize sales potential from new and expiring events
• Work with line Manager to develop partnerships and inventory suppliers in market (e.g. promoters, sports teams). Ensure the continual optimisation of those partnerships over their term
• Work with the in-house PR team and local Ticketmaster businesses to deal with reactive PR issues and utilize proactive messaging to promote the Seatwave brand and amplify tactical campaigns
• Manage the lifecycle of events within designated market to ensure the marketing team and wider business are aware of events that require focus at onsale, throughout lifecycle and at expiry
• Oversee all copy and content generation on the site to ensure it is accurate and engaging in local language
• Through local market knowledge and web based research, work with the Event Programming team to ensure we have a wide range of events on the site and as much information as early as possible about any given event
• Broadcast marketing emails for the markets delivering high quality content at agreed frequency to build retention
• Develop the relationship with the Ticketmaster primary marketing and Client Account Management team in the markets to deliver against marketing commitments
• Work with the specialist PPC team to balance traffic and ROI from campaigns in the Netherlands and Spain
• Work with the CS team to address customer service issues in the NL and/or ES markets with particular reference to issues on social media
• Fluency in English and Dutch is a requirement
• Experience of working in the live entertainment industry desirable
• Creative in use of design and copy
• Experience of brand management
• Excellent Microsoft Office Skills, in particular advanced Excel
• First hand experience of building and developing relationships
• A can-do attitude, entrepreneurial and driven to make a success of their market
• Ideally educated to degree level or have a professional marketing qualification
• Minimum of 2-4 years’ experience working within marketing
• Experience of working with agencies and multi-media through the line campaigns
• Ability to work in multi-disciplined/cross functional teams
• Ability to build close relationships with internal and external customers and departments
• Strong analytical skills and be commercially competent
• Ability to understand key levers of the P&L
• 2+ years demonstrated experience in marketing, preferably in Events
• Experience implementing best in class marketing strategies
• Social and digital media experience
• Experience in online and database marketing
• Understanding of search marketing
• Experience across communications platforms
• Proven ability to work on multiple projects in a fast paced environment
• The ability to effectively and productively manage internal and external stakeholder relationships
• An understanding of the competitive landscape of Events
• Evaluates new marketing opportunities for the hotel
• Support on making sure the property is represented on all quality internet sites that have the potential of providing business
• Works closely with Marketing, Communications and Public Relations Manager on building relationship with respective Convention Bureaus and Chambers of Tourism
• Assists in hotel coordination of rooms, food and beverage, and spa, promotions
• Provide support in developing leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
• Maintains, updates, and works with eCommmerce team in the management of all web sites
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
• Support with development of brochure and hotel collateral materials
• Participates in all hotel imaging work (e.g., signage)
• Uses and interprets all reporting necessary for sound marketing recommendation
• Reviews and provides analysis on all website and email campaign tracking, for the property site as well as corporate email campaign results and Marriott.com property report
• Provides support in developing strategic marketing plan for property, includes group, leisure and local efforts
• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.)
• Ensures that the property is following all corporate marketing guidelines
• Ensures consistency in the Lapita voice on all guest touch points and marketing communications, not only following corporate graphic standards, but also on behalf of Lapita, Dubai Parks and Resorts, Autograph Collection Hotels
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning
• Tracks ROI of all marketing initiatives, including online, direct mail and print advertising
• Provides support to Marketing, Communications and Public Relations Manager on tracking of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding
• Works with the Marketing, Communications and Public Relations Manager to plan and supervise all photo shoots, developing shot list while keeping goals of property and brand image in mind
• Provide assistance on daily social media posts/tweets to all applicable social media outlets, other duties include coordinating the social media marketing calendar with online activity with Marketing, Communications and Public Relations Manager. Supporting on the tracking of social media influence measurements by understanding, interpreting and communicating via a report, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks are in line with the brand
• Degree from an accredited university in Marketing, Business Administration, Hotel Management, or related major
• 2 years’ experience in a marketing and public relations position
• Previous experience working within a hotel or similar environment preferred
• Experience of GCC countries is desirable but not essential
• Fluent Arabic both oral and written is desirable but not essential
• Marriott experience is desirable but not essential
• Experience with design programs including Illustrator, Photoshop and InDesign preferred
• Diploma or Degree in Marketing or Business Studies
• At least 2 years experience in related field (ie FMCG)
• Team player, proactive, resourceful and results oriented
• Attract guests/customers to our Marketing promotion and book them for sales tours of our Hilton Timeshare at Sales Galleries in Japan/Korean
• Fluency in written/verbal skill in Japanese OR Korean language is required for this position
• Former work experience in marketing or sales environment

Related Job Titles

• Career Blog

Marketing Executive Resume: Sample, Guide, and Pro Tips

As a marketing executive, your role is to oversee all marketing initiatives within your company. You are responsible for creating and implementing marketing strategies that drive revenue and increase brand awareness. If you are looking to advance in your career or land a new marketing executive role, having a well-crafted resume is crucial. In this article, we will provide you with a guide to creating an outstanding marketing executive resume.

Importance of a Well-Crafted Marketing Executive Resume

In today’s job market, having a unique and robust marketing executive resume is essential. Your resume must effectively communicate your skills, experience, and achievements. A poorly crafted resume may lead to rejection or failing to secure an interview. Therefore, it is imperative to take the time to create a marketing executive resume that stands out.

Key Elements to Include in Your Marketing Executive Resume

Crafting an effective marketing executive resume is all about presenting your professional experience, academic credentials, and core competencies in a strategic format. To ensure that your resume stands out among the sea of applicants, it is crucial to include the following key elements in the correct order:

Order of Information

Your resume should follow a clear and easy-to-read format that highlights your most relevant experience and expertise. Your resume’s order of information should be as follows:

• Contact Information

Executive Summary Section

Professional experience section, education section, core competencies section.

This format makes your resume easy to navigate and aligns with hiring managers’ expectations.

Contact Information Section

Your contact information section should contain your full name, email address, phone number, and any relevant social media profiles or website URLs. Don’t forget to use a professional email address.

The executive summary section is your opportunity to provide a brief and captivating overview of your abilities, experience, and achievements. Keep this section concise and tailored to the job you are applying for.

The professional experience section is where you’ll detail your relevant work experience. Begin by listing your previous roles in reverse chronological order, starting with your most recent position. Provide brief and concise explanations of your responsibilities and accomplishments in each role.

In this section, list your academic qualifications, including your college or university degrees, relevant certifications, and any other post-secondary education. It’s important to note the date you obtained each qualification, as well as any notable honors or awards that you earned.

In the core competencies section, highlight your key areas of expertise that make you a strong candidate for the role. These can include technical skills, industry knowledge, and soft skills.

Including these key elements in your marketing executive resume will help you stand out from other applicants and present your qualifications in the best possible light. Make sure to present your unique value proposition persuasively and with precision. Happy job hunting!

Marketing Executive Resume Sample

As an experienced copywriter and subject matter expert, I understand the importance of having an effective resume, especially when it comes to marketing executive positions. In this section, I will provide a full sample resume of a marketing executive and break down each section of the resume to explain why it is effective.

Full sample resume of a marketing executive

Mark Johnson

Marketing Executive

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/markjohnson

Results-driven marketing executive with a proven track record of developing and executing strategic marketing initiatives. Strong leadership skills with the ability to lead cross-functional teams and drive revenue growth. Expertise in developing and implementing comprehensive marketing strategies, brand management, and market analysis.

Professional Experience

Marketing Executive   ABC Corporation, Anytown   June 20XX – Present

• Develop and implement strategic marketing plans to drive brand awareness and increase market share.
• Manage a team of marketing professionals to ensure successful execution of marketing initiatives.
• Conduct market research and competitor analysis to identify market trends and opportunities for growth.
• Collaborate with the sales team to develop and implement lead generation and customer acquisition strategies.
• Oversee the creation and execution of marketing campaigns across multiple channels, including digital, print, and events.
• Monitor and analyze marketing performance metrics to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvements.
• Manage marketing budgets and allocate resources effectively to maximize ROI.

Senior Marketing Specialist   XYZ Company, Cityville   January 20XX – May 20XX

• Led the development and execution of integrated marketing campaigns, resulting in a 25% increase in lead generation and a 20% growth in revenue.
• Managed the company’s social media presence, including content creation, community management, and social advertising.
• Coordinated the production of marketing collateral, such as brochures, presentations, and sales materials.
• Conducted market research and analysis to identify new market opportunities and provide insights for product development.
• Collaborated with cross-functional teams to launch new products and services, including market positioning and go-to-market strategies.

Master of Business Administration (MBA)   University of XYZ, Anytown   May 20XX

Bachelor of Science in Marketing   University of XYZ, Anytown   May 20XX

• Strategic planning
• Brand management
• Market research and analysis
• Campaign management
• Team leadership and management
• Digital marketing (SEO, SEM, social media)
• Budget management

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification
• Project Management Professional (PMP) Certification

Additional Information

• Fluent in English and Spanish
• Strong presentation and communication skills
• Exceptional problem-solving and analytical abilities
• Proven ability to work in fast-paced environments and meet tight deadlines
• Member of the American Marketing Association (AMA)

Guide to Writing a Marketing Executive Resume

When it comes to writing a marketing executive resume, there are several key elements that should be included to ensure that it stands out to potential employers. Here are some tips for crafting a winning marketing executive resume:

Research and Analysis

Before starting to craft your resume, you need to do some research on the company and the job you’re applying for. This will help you tailor your resume to the specific needs of the employer, and make it stand out as a potential fit for the company.

Tailoring your resume to the job description

One of the most important things you can do when crafting your marketing executive resume is to tailor it to the job description. This means highlighting the skills and experience that match the specific requirements of the position, and communicating how you can add value to the company.

Writing effective bullet points

Bullet points are a great way to communicate your achievements and responsibilities in a concise and impactful way. When writing bullet points, focus on specific achievements and use numbers and quantifiable results whenever possible to help illustrate your impact.

Using power words and action verbs

Power words and action verbs can go a long way in making your marketing executive resume stand out. Emphasize your accomplishments by using words like “executed,” “implemented,” “increased,” and “launched,” among others.

Quantifying your achievements

Quantifying your achievements is essential to demonstrating your impact in a marketing executive role. Use numbers whenever possible, and be specific about the results you achieved.

By following these tips and focusing on the most important elements of your experience and accomplishments, you can create a winning marketing executive resume that is tailored to the needs of potential employers.

Pro Tips for Creating a Standout Marketing Executive Resume

If you want to land your dream job as a Marketing Executive, your resume needs to stand out. Here are some tips to help you create a standout Marketing Executive resume:

Customizing your resume for the position

One of the most important things you can do to create a standout resume is to customize it for the position you’re applying for. This means tailoring your resume to highlight the skills and experiences that are most relevant to the job.

Making your resume visually appealing and easy to read

Your resume should be visually appealing and easy to read. This means using fonts that are easy to read and formatting your text in a way that’s easy on the eyes. You should also use bullet points to break up large chunks of text and make your resume more scannable.

Using keywords to make it past applicant tracking systems

Many companies use applicant tracking systems to screen resumes before they even reach a human reviewer. To make sure your resume makes it past these systems, you should include keywords that are relevant to the job you’re applying for. This means using language from the job description and making sure your skills and experiences align with the requirements of the position.

Including relevant certifications or additional education

If you have relevant certifications or additional education that is relevant to the job you’re applying for, you should include them on your resume. This can help demonstrate your knowledge and expertise in the field and make you a more attractive candidate to potential employers.

Including links to professional social media profiles or personal websites

Finally, including links to your professional social media profiles or personal websites can be a great way to demonstrate your professionalism and show that you’re engaged in the industry. Just make sure that the content on these sites is professional and relevant to the job you’re applying for.

By following these pro tips, you can create a standout Marketing Executive resume that helps you land your dream job. Good luck!

Common Mistakes to Avoid on Your Marketing Executive Resume

When it comes to crafting your marketing executive resume, be sure to avoid these common mistakes that could cost you the job:

1. Making careless errors or typos

This may seem obvious, but even one mistake on your resume can be enough for a hiring manager to move on to the next candidate. Double check your spelling, grammar, and formatting to ensure a polished and professional impression.

2. Including irrelevant experience or skills

While it may be tempting to list all of your past jobs and accomplishments, make sure that the experience you highlight is relevant to the position you are applying for. Focus on the skills and achievements that align with the job description.

3. Failure to quantify your achievements

Don’t just list your accomplishments, be sure to provide specific numbers or statistics that demonstrate the impact of your work. This not only adds credibility to your achievements, but also gives the hiring manager a clearer idea of what you can bring to the table.

4. Using too much jargon or acronyms

While you may be highly knowledgeable about marketing and branding, be sure to avoid using industry-specific jargon or acronyms that may not be familiar to the hiring manager. Use clear and concise language that is easy for anyone to understand.

5. Making your resume too long or too short

While there is no magic number for the ideal length of a marketing executive resume, aim for a one to two page document that adequately summarizes your experience and achievements. Avoid lengthy paragraphs or excessive detail, while also making sure not to leave out any important information.

Marketing Executive Resume Example

This section will provide an example of a marketing executive resume tailored to a specific job description. We will also break down the example resume and explain why it is effective.

Example Resume

Name:  John Smith  Email:   [email protected]   Phone:  (555) 555-5555  LinkedIn:  linkedin.com/in/johnsmith

I am a strategic marketing executive with over 10 years of experience in developing and executing successful marketing campaigns. I am passionate about identifying market trends, analyzing customer behavior, and developing marketing strategies that drive revenue growth. As a collaborative leader, I have a track record of building and motivating high-performing marketing teams.

Marketing Director  ABC Company Inc. | New York, NY | May 2017 – Present

• Develop and implement comprehensive marketing plans that increase brand awareness and drive revenue growth
• Manage a team of five marketing professionals and oversee all marketing initiatives including social media, email marketing, and advertising
• Collaborate with cross-functional teams, including sales, product, and design, to develop and execute integrated marketing campaigns
• Analyze campaign data and provide insights to optimize future marketing efforts
• Increase website traffic by 25% and revenue by 15% in the first year of employment

Senior Marketing Manager  XYZ Corporation | Los Angeles, CA | July 2012 – April 2017

• Led the development and execution of integrated marketing campaigns for a portfolio of products, resulting in a 20% increase in sales
• Analyzed market trends and customer behavior to identify opportunities for new product development
• Managed a team of three marketing professionals and provided strategic direction to achieve marketing goals
• Collaborated with external agencies to create engaging content for digital and print marketing campaigns

Breakdown and Explanation

This example resume stands out because it is tailored to a specific job description. The candidate’s summary highlights their relevant skills and experience, including their ability to develop comprehensive marketing plans, analyze market trends, and collaborate with cross-functional teams.

In addition, the professional experience section clearly demonstrates the candidate’s ability to achieve results in their previous roles. They provide specific examples of revenue growth and website traffic increase, which shows their impact on the organizations they worked for.

The candidate’s use of strong action verbs, such as “develop,” “implement,” “manage,” and “analyze,” also make the resume effective. These verbs demonstrate the candidate’s ability to take initiative and lead projects.

This example resume effectively showcases the candidate’s relevant experience and achievements, and demonstrates their ability to meet the requirements of a specific job description.

Best Practices for Submitting Your Marketing Executive Resume

As a marketing executive, presenting yourself in the best light possible is crucial to landing your next big opportunity. Follow these best practices to ensure that your resume stands out:

Formatting and saving your resume in the correct file type

Make sure that your resume is easy to read and visually appealing. Use a clean and professional font, and make sure that your layout is well-organized. Additionally, it’s important to save your resume in the correct file type. Always save your document as a PDF file, as this format ensures that your formatting stays consistent when viewed on different devices.

Customizing your resume for different submission channels

Different companies and job postings may require different information or formatting preferences. Take the time to read through each job description and tailor your resume to reflect the qualifications and qualities that are most important for that particular role. For example, you may want to emphasize different areas of expertise or highlight specific accomplishments depending on the company or industry.

Including a cover letter as needed

While not always required, a cover letter can help you stand out and demonstrate your enthusiasm for the company and role you’re applying for. Tailor your cover letter to reflect the job posting and company culture, and make sure that it’s well-written, concise, and free of errors.

Following up on your submission

After submitting your resume, it’s important to follow up with the company to demonstrate your interest and enthusiasm for the role. Send a personalized email or message to the hiring manager or recruiter to express your interest and ask for an update on the status of your application. This shows that you’re proactive and invested in the position. Keep in mind that you may need to follow up more than once, but always remain professional and courteous in your communication.

Following these best practices can help you stand out from the competition and land your dream role as a marketing executive.

Resume Review Checklist

If you’re a marketing executive looking to revamp your resume, you’ll want to make sure you’re presenting yourself in the best possible light. Here’s a step-by-step guide to reviewing your own resume, along with a list of common mistakes and tips for getting feedback from others.

Step-by-Step Guide for Reviewing Your Own Resume

Before you start applying to new positions, it’s important to take a thorough look at your own resume. Follow these steps to give your marketing executive resume a critical review:

Start with a clean slate. Open up a new document and copy and paste your current resume into it. This will give you a fresh canvas to work from.

Review your work history. Make sure your work history is accurate and up-to-date. Double-check dates of employment, job titles, and descriptions of each position you’ve held.

Check your education section. Verify that your education details are accurate and complete.

Look at the layout. Ensure that your resume is well-organized and visually appealing. Make sure that your resume flows well and that it’s easy to read.

Proofread. Carefully read through your resume for spelling and grammar errors. Correct any mistakes.

Here are a few common mistakes to watch out for as you review your own resume:

• Grammatical errors or spelling mistakes
• Inconsistent formatting or font choices
• Overuse of jargon or technical language
• Long blocks of text or overly-busy design
• Missing or inaccurate information

Tips for Getting Feedback from Others

Once you’ve reviewed your own resume, it’s helpful to get feedback from others. Here are some tips for soliciting feedback from people you trust:

Reach out to colleagues. Ask former colleagues for their thoughts on your resume. They may be able to offer insights and perspective that you hadn’t considered.

Find a mentor. If you have a mentor, ask for their feedback on your resume. Their experience in the industry may be very valuable as you refine your marketing executive resume.

Use a professional service. You can also get feedback from a professional resume review service. They can provide an objective critique of your resume and give you specific recommendations for improvement.

A well-crafted marketing executive resume can make a significant difference in your job search. Use this checklist to ensure that your resume is accurate, well-organized, and visually appealing. And don’t be afraid to get feedback from others as you continue to refine your brand.

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• Marketing Executive

5 Amazing marketing executive Resume Examples (Updated 2023) + Skills & Job Descriptions

Build your resume in 15 minutes, marketing executive: resume samples & writing guide, xaviera carter, employment history.

• Collaborate with internal teams to develop creative marketing materials
• Manage digital marketing initiatives, including website, social media, and email campaigns
• Monitor and respond to customer feedback
• Monitor and analyze marketing performance and adjust strategies as needed
• Create and execute advertising campaigns
• Manage budget and allocate resources effectively
• Track industry trends and competitor activities

Do you already have a resume? Use our PDF converter and edit your resume.

Andrew Wilson

• Ensure brand consistency in all marketing activities
• Plan and coordinate promotional events

Harold Wood

Professional summary.

• Generate new business leads and opportunities
• Develop and maintain relationships with media outlets and vendors
• Prepare reports on marketing metrics and ROI

Harry Robinson

• Develop and execute public relations strategies

Not in love with this template? Browse our full library of resume templates

Table of Content

• Introduction
• Resume Samples & Writing Guide
• Resume Example 1
• Resume Example 2
• Resume Example 3
• Resume Example 4
• Resume Example 5
• Jobs Description
• Jobs Skills
• Technical Skills
• Soft Skills
• How to Improve Your Resume
• How to Optimize Your Resume
• Cover Letter Example

marketing executive Job Descriptions; Explained

If you're applying for an marketing executive position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers. When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

marketing executive

• We are creating Brand Awareness among the market.
• We do advertise our brands in radio as well as BTL.
• Coordinating with vendors and do negotiation with their prices.
• Prepare and execute events among super-bikes.
• We are creating our company brand value in the market.
• Plan budgets for online marketing as well as offline.
• Keep records of vendor payments regularly.
• Increased clients for Chakara by marketing on events having our fabrications 
• Organised various orders to increase profit and reduce various expenses  involved
• Data entered for reporting of orders undertaken by Chakara to facilitate account handling
• Created Google location and framed it topping other search results  
• As a Marketing Executive, I was given two branches i.e. Navsari Branch and Surat Branch. All the Marketing activities and Events were handled by me. I have to look after the sales of the company in terms of the number of inquiries generated by our activities
• Marketing activities such as seminars regarding abroad education and Visa processes for different countries in Schools and Universities falling in my area.
• Outbound Calls for leading generation and closing Sales.
• Marconis Institute was also ZTP (Zonal Training Partner) of SCOPE (An Spoken English program of Gujarat Govt.) So Marketing of SCOPE was also part of my work, Co-ordinating with Govt. employees and different colleges and Schools.
• Have Started SCOPE training for DDO (District Development Office) employees with the coordination of DDO. 
• Have imparted Seminars on Company’s Behalf in Universities. (Swami Atmanand Saraswati College, Surat. Parul Inst., Vadodara, Sigma Institute, Vadodara and many more.
• Also, I was responsible for Online Marketing for the firm using Social Media and other marketing and branding platforms such as Quora, and other content writing platforms.
• Creating awareness and promoting the use of 3M Road Safety products to the Road Development Authority of Sri Lanka
• Conduct research and interviews to determine which of a product’s selling features should be promoted
• Conduct  awareness programs to highlight the necessity for 3M Road Safety Products
• Write articles, bulletins, sales letters and other related informative, marketing and promotional material 
• Responsible for securing new customers and maintaining & developing existing accounts
• Follow up with the customers for the feedback on the quote payments & Business
• Coordinate with the carriers, Operation departments & CHA’s for the smooth operational delivery and services to client to meet their logistics requirements
• Preparation of monthly sales performance report and reporting to the management
• Handling customer queries and complaints.

marketing executive Job Skills

For an marketing executive position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few. Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

• Social Media Marketing
• Content Writing
• Digital Marketing
• Advertising
• Brand Management
• Media Planning
• Creative Writing
• Market Research
• Public Relations
• Copywriting
• Campaign Management
• Graphic Design
• Storytelling
• Video Editing
• Email Marketing
• Photography
• Video Production

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently. Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

• Communication
• Interpersonal
• Time Management
• Problem Solving
• Decision Making
• Critical Thinking
• Adaptability
• Organization
• Public Speaking
• Negotiation
• Conflict Resolution
• Attention to Detail
• Self-Motivation
• Stress Management
• Collaboration
• Strategic Thinking
• Emotional Intelligence
• Flexibility
• Reliability
• Professionalism
• Computer Literacy
• Data Analysis
• Project Management
• Customer Service
• Presentation
• Written Communication
• Social Media
• Troubleshooting
• Quality Assurance
• Supervisory
• Risk Management
• Database Management
• Documentation
• Financial Management
• Visualization
• Business Acumen
• Process Improvement
• Relationship Management.

How to Improve Your marketing executive Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

• Develop and implement marketing strategies to reach target audiences

Provide your Contact Information and Address Year Gaps

Always explain any gaps in your work history to your advantage..

• Employers want to know what you've accomplished, so make sure to explain any gaps using a professional summary.
• Adding extra details and context to explain why you have a gap in your work history shows employers you are a good fit for the position.

How to Optimize Your marketing executive Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

• Developd and executte public relations strategys.
• Develope and maintaine relationships with media outles and vendores.
• Manege budjet and alloacte resouces effectivly.
• Tracck industry trends and competiter activvities.
• Colaborate wit internel teams too develp creativ marketin materiels.
• Mointor and anaylze marketting performance and adust strategies as neededed.

Include Job Descriptions and Avoid Bad Grammar

Avoid sending a wrong first impression by proofreading your resume..

• Spelling and typos are the most common mistakes recruiters see in resumes and by simply avoiding them you can move ahead on the hiring process.
• Before submitting your resume, double check to avoid typos.

marketing executive Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an marketing executive position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Esteemed McCann Worldgroup Hiring Team

As a Marketing Executive with a proven track record of success in Advertising & Marketing & Pr, I am excited to apply for the Senior Marketing Executive position at McCann Worldgroup. I believe that my skills and expertise would make a valuable contribution to your team.

As someone who has always been driven by a desire to solve complex problems and make a difference in the world, I have pursued opportunities to learn and grow throughout my life. My experience in this field has equipped me with valuable skills such as Social Media and Adaptability that have planted in me a great work ethic. I am excited to apply these skills and my enthusiasm for Advertising & Marketing & Pr to the role and contribute to your organization's success.

I cannot stress enough how thrilled I am about the chance to join a team of like-minded individuals who share my values and passion for this amazing field. Thank you for considering my application and I hope for the chance to work together.

Showcase your most significant accomplishments and qualifications with this cover letter. Personalize this cover letter in just few minutes with our user-friendly tool!

Related Resumes & Cover Letters

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Professional

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Marketing Executive Resume Samples

Marketing Executives are involved in developing sales strategies as a way to enhance profits for the company. The best Marketing Executive Resume describes job responsibilities for these executives that include promoting ideas and services to increase sales volume, analyzing and investigating price with that of competitor’s, devising and implementing intuitive sales ideas or strategies, constructing promotional activities, writing reports, monitoring performances, compiling and distributing statistical or financial information, managing social media campaigns and working closely with other departments such as market research, sales , distribution staff and advertising .

Candidates willing to take up marketing executive as a career need to demonstrate a thorough knowledge of strategic planning principles, proficiency in MS Office and marketing software, be familiar with social media and web analytics and strong creativity with commercial awareness. A degree in the marketing or business administration is considered as the minimum qualification for this role.

• Resume Samples
• Marketing Executive

Marketing Executive I Resume

Summary : Marketing Executive I dedicated to driving customer satisfaction and product visibility through prolific marketing strategies, with many years of experience in the tourism and marketing field in public relations, relationship building, and management.

Skills : Campaign Development, Organized, Strong Communication & Writing, Team Player, Social And New Media, Fast Learner, Highly Dependable, Business Development, Computer/Word Processing, Editing, Great Attention, Problem Solving, Interpersonal, Project Management

Description :

• Created effective messaging using language, graphics, and marketing collateral.
• Developed partnerships with local businesses to secure third-party promotions.
• Wrote off-site SEO content such as press releases, guest blog posts and informational article suggestions, pitches.
• Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
• Wrote an average of 5-8 press releases and media advisories each month for event announcements and public relations efforts.
• Reviewed and edited destination website to guarantee high content quality.
• Cultivated and managed relationships with key clients, vendors and community partners.

Marketing Executive Resume

Summary : A highly motivated, experienced Marketing Executive with 22 years of experience in the Project Management domain who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Strong technical and business qualifications with an impressive track record of hands-on experience in strategic planning, business unit development, project and product management.

Skills : Marketing, MS Office, Problem Solving, Self-starter, Windows 7

• Processing the confidential financial information for property acquisitions and lease bid opportunities.
• Acting as the point of contact for communication of company between government, state, and local agencies.
• Researching and acquiring the pertinent logistical information, permits and legal restrictions regarding acquisitions.
• Producing complete marketing bid packages consisting of complete company profile along with potential.
• Creating internal and external marketing distributions for 18 locations nationwide.
• Researching the potential new development sites and expansion plans on current sites for maximization of company profit.
• Consistently communicating with the CEO and other executives to execute company directives.
• Co-created, developed and maintain daily company website providing logistics for e-commerce for customers.
• Maintaining correspondence with city managers, leaders, and consumers to assure customer satisfaction.
• Utilizing the extensive knowledge of computer-based programs such as adobe illustrator, photoshop, powerpoint Etc. to produce local and national advertisements, marketing materials and presentations for localities and internal company reference material.

Marketing Executive (Finance) Resume

Headline : Dedicated Marketing Executive with 6 years of experience in the Finance domain. Experience in marketing management, advertising, and public relations. Areas of expertise include content development and brand management.

Skills : Powerful Negotiator, Self-motivated, Conflict Resolution, Strong Verbal Communication, Extremely Organized, Client Assessment And Analysis, Data Management, Budgeting, And Finance.

• Planned and executed events and marketing programs, producing five times target number of qualified leads.
• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
• Developed and executed marketing programs and general business solutions resulting in increased.
• Accessed computerized financial information to answer questions related to specific accounts.
• Reviewed files, records and other documents to obtain information and respond to requests.
• Sales & marketing of life, final expense, life income and retirement plan products offered to local business and families.
• Evaluated leads obtained through direct referrals, lead databases and cold calling.
• Modeled exceptional customer service skills and appropriate diagnostic sales techniques.
• Calculated quotes and educated potential clients on insurance options.
• Met with prospective customers and business owners in their homes, businesses and other settings.
• Reported policy changes and company conditions affecting customer satisfaction.

Marketing Executive IV Resume

Summary : Accomplished Marketing Executive IV with 30 years of experience in all phases of the business and sales process. Highly organized and motivated, with a renowned ability to stimulate, inspire, and direct others in a supportive environment. Results oriented with a history of developing new business and managing existing accounts. Possess strong experience with maintaining records and reports, as well as complying with administrative standards.

Skills : Marketing, Market Research, Client Relations, Excellent Communication, Strategic Marketing

• Devised, executed and analyzed outcomes of marketing, sales, and advertising strategies, led the development of new business through a "Real Estate Referral Program" and increased sales by 75%.
• Assured accountability for a $1 million budget to achieve a high rate of return on dollars expended.
• Developed employee incentive program with additions and deductions based on the job.
• Negotiated contracts with century 21, Weichert Realtors, Keller Williams, Remax, Coldwell Banker, generated sales in excess of $1.5 million annually.
• Trained sales personnel to identify opportunities to improve processes, develop solutions and implement the cost-effective policies through personal training methods which equated to a 35% net sales growth.
• Developed risk management policy to pre-qualify customers for credit to facilitate billing and minimize issues involving collections, reduced waiting time for payments by 80%.
• Prospected for business through participation in trade shows, and networking events.
• Demonstrated sound leadership skills and an exceptional ability to communicate with internal and external customers that increased consumer loyalty to the company: repeat customers increased by 35%.
• Spearheaded the evaluation, negotiation, corporate acquisition and transition of Cecere Moving Company to the Padded Wagon, 1999, and Jim Mahon Moving and Storage, 2009.

Junior Marketing Executive Resume

Objective : Results driven Junior Marketing Executive with 4 years of experience in the Technology domain. Experience specifically in inbound marketing campaign development, internal alignment strategies, prospect engagement, and project coordination.

Skills : Marketing, Sales, CRM, Implementation, Sales And Marketing Alignment, Lead Generation, Trade Shows, Client Relationship Management, Negotiation, Presentation

• Creating dynamic calls to action directing prospects to thought leadership materials.
• Leading sales and marketing alignment strategies, focusing on common organizational goals and overall business success.
• Serving as administrator for organizations customer relationship management systems: Salesforce.com, HubSpot CRM, HubSpot Marketing, and Pardot.
• Coordinating with the marketing team and third-party vendors in the development of marketing strategies targeting new client development and growth.
• Reviewing the marketing campaign reports analyzing effectiveness and prospecting behavior.
• Analyzing the prospective client business needs, further determining product suitability and relationship fit.
• Creating sales volume reports reflecting overall business trends and trends by business verticals.
• Interpreting the sales volume reports identifying areas of business growth and loss.
• Assisting in the development of marketing collateral distributed externally to both clients and prospects.
• Developing and managing the customer feedback surveys using tools such as Tech Validate to collect data used in product improvement initiatives, within sales proposals, and as content found on ECRS corporate website.

Marketing Executive III Resume

Summary : Marketing Executive III with 18 years of working experience in the Airline Industry as Marketing Executive, Flight Attendant and Cargo Reservation and Administrative Assistant. I am currently interested in Marketing and Executive Assistant position.

Skills : Microsoft Office Suite - Word, Excel And Powerpoint

• Responsible for advertising and promotional related matters. Liaised with the advertising agency to ensure Air New Zealand advertisement is effective.
• Organized and constantly prioritized work plan. Never failed to meet a given deadline.
• Worked closely with the Marketing Specialist in Singapore to ensure Air New Zealand brand name is maintained.
• Planned and forecasted the annual Air New Zealand advertising and promotions budget for Malaysia using Microsoft Excel.
• Maintained a good relationship with New Zealand tourism board to ensure Air New Zealand has the biggest share of marketing funds.
• Prepared and executed the retail training programs to promote New Zealand as a tourist destination using Microsoft PowerPoint presentations.
• Organized promotional travel information to New Zealand with the press, trade magazines and 600 travel agents in Malaysia.
• Participated in selling New Zealand as a tourist destination at travel fairs.
• Managed Air New Zealand frequent flyer program (air points) in Malaysia.
• Recognized by the regional office in Singapore and Malaysia as a high performer. Possessed very good planning, organizing, interpersonal and customer service skills.
• Respected by all travel agents in Malaysia. Performance appraisal scored 92 percent. 

Senior Marketing Executive Resume

Summary : Dynamic marketing professional with 15 years of demonstrated project management experience launching B2C and B2B brands, services, and products for global organizations. Extensive experience in brand development and management, marketing communications including website management, social media marketing, product development, event promotions and trade show production. Analytical problem-solver, successfully leading cross-functional teams with effective communications and positive results.

Skills : Umbraco, Ektron, Web Impact/PRISM Platform, Email Marketing, Expertise In Photography And Photo Editing In PhotoShop, Expertise In Graphic Software: InDesign, Quark, Illustrator, Expertise In Microsoft Office Suite, Proficient In HTML Coding

• Recognized for strong leadership and analytical evaluation skills, supervised 5 operational departments and combined budgets totaling more than $6 million.
• Directing the brand management and positioning of company products, services, and global events.
• Conceptualizing and supervising the implementation of promotional campaign of annual international educational and tradeshow event by combining traditional marketing tools with new media, including website development, direct mail, e-mail, social media and networking, print and online advertising.
• Increased promotional event impressions by 30%, while decreasing the promotional budget by 25% over a 24 month period.
• Grew international event attendance during downward market trend by 10% through identification of new market segments and targeted promotions.
• Reduced printing expenses by $50,000 through analyzing audience behavior and satisfaction levels.
• Managed launch of new consumer association brand initiative, coordinating project timeline, internal resources selecting/managing vendors and project budget. Oversaw social media strategies and activities including website development, securing 2,000 members within 5 months of launch.

Marketing Executive II Resume

Summary : Talented Marketing Executive II with 16 years of experience, able to maintain a thorough, sensitive and accurate liaison with the clients, to keep the agency informed of clients problems and objectives. Regularly overseeing the creation of marketing collateral to assure consistency in brand messaging. Coordinate, attend, direct & assist on-site creative production shoots, along with storyboard and script development with strengths in team leadership, communication, and creativity.

Skills : Microsoft Office, Access Database, HTML, Email Marketing, Copy Writing, Photoshop

• Boosting the website traffic by creating an integrated social media strategy.
• Developing partnerships with local businesses to secure third-party promotions.
• Working closely with clients to identify their needs and challenges and provide solutions-oriented.
• Writing press releases and media advisories for event announcements and public relations efforts.
• Cultivating and managing the relationships with key clients, vendors and community partners.
• Comparing the agency and vendor marketing expenses against established budgets.
• Collaborating with the designers and the editorial team on marketing materials.
• Managing the project deadlines and monitoring the milestones through completion stage.
• Proofreading and approving the production and printing drafts of promotional materials.

Digital Marketing Executive Resume

Summary : Experienced Digital Marketing Executive with 7 years of experience, who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.

Skills : Business Development, Multi-channel Marketing., Marketing, New Business Development, Prospecting, Proposal Writing, Sales Cycle Managment.

• Hired to lead marketing effort. Was given responsibility for product, sales and implementation services within 1 month of joining.
• Developed and implemented a product plan, rebranding strategy, business plan, and go-to-market strategy for a consumer-facing mobile application and business facing configuration platform.
• Worked closely with lead customers, senior management, customer facing groups, external contractors, and development to define, design and launch a "must have" mobile application and consumer adoption programs that became a market leading solution in less than 12 months with a customer base that was 100% referenceable.
• Retooled messaging, positioning and packaging as well as introduced buyer personas, buyer journeys, value-based pricing and sales enablement tools based on the voice of the customer.
• Defined and staffed a digital fulfillment business that outperformed industry average by 10x with 100% renewals and referrals.
• Developed highly targeted data-driven market adoption, air cover, and multi-channel marketing campaigns with actionable metrics that more than doubled conversion rates.
• Created $5.2m in communications ROI with a $10k investment, that secured a 71% share of voice over top competitors.

Headline : A Marketing Executive and PR Specialist with six years of marketing work experience, specializing in the development, implementation, management, and analysis of marketing and PR campaigns, strategies, and initiatives.

Skills : Adobe Creative Suite, MS Excel, MS PowerPoint, MS Word, Acrobat X Pro, Balsamiq, Justinmind, WordPress Social Media Marketing: Facebook, Twitter, YouTube, WordPress, Tumbler, Digg, Hootsuite, Tweetdeck.

• Developing, managing and updating the marketing initiatives, including websites, newsletters, and e-mail blasts, for a 35-staff fitness company specializing in massage, acupuncture, skin care, and yoga.
• Increased website visitors 58%, daily page views 100%, and the amount of customers signing up for website exercise and body wellness deals 100%.
• Updating the company website weekly with original copy and graphics on company news.
• Wrote 1k-word monthly newsletters with 2k-person readerships detailing company and staff biographies, health news, class description, and other company details using Mad Mimi and MailChimp.
• Creating e-mail blasts promoting specials and discounts in collaboration with the company owner.
• Designing and implementing the direct mail and pinpointed email campaigns to lists of up to 25k members.
• Tracking click-through rates and determined campaign success with MailChimp.
• Booking appointments and pitching services to business clients during 35 weekly cold calls and bimonthly client representative meetings.

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• All CV Examples
• Marketing Resumes/CVs

2 Marketing Executive CV Examples - Here's What Works In 2024

So, you want to be a marketing executive let's fix up your cv then. i'll show you real examples of what works, and yes, handy templates too. by the end, you'll know just how to look the part on paper. remember, in this field, it's all about showing, not just telling, your marketing chops. now, let's dive in..

In the fast-paced, ever-changing world of business, standing out as a marketing executive calls for more than just a keen eye for detail. Your demonstrable ability to lead teams, strategize, innovate, and shape brand narratives must unmistakeably shine through your curriculum vitae (CV). Crafting a CV that truly encapsulates your prowess can twist the spotlight onto your proficiency. Typically, a marketing executive has traversed several rungs on the career ladder to reach their position. Starting out in entry-level marketing roles, they gather experience, expertise, and insights that groom them for their executive role. Reflecting this journey in your CV is key. By 2024, the trend for marketing executives is leaning towards digital proficiency and data-driven marketing strategies. Showing your adaptability to such trends makes your CV more attractive to recruiters. In the marketing realm, much debate surrounds the terminology - CV or resume. Here's the simple truth: it's just a matter of geography! In the UK, Europe and Australia, the term "CV" is more commonly used, but it essentially serves the same purpose as a resume in other regions. It's expected to be a crisp, concise 1-2 page document showcasing your most relevant work history. It's not a bloated exposition of every job you've ever held. Continuing our journey into this article, we will focus on 2024-ready CV templates, crucial skills every marketing executive must display, and tips from seasoned recruiters. Rest assured, by the end of it, you will have a solid grasp on how to craft a CV that earns you a second look.

Marketing Executive CV Templates

Jump to a template:

• Marketing Executive
• Digital Marketing Executive

Jump to a resource:

• Keywords for Marketing Executive CVs
• Action Verbs to Use
• Related Marketing CVs
• Similar Careers to a Marketing Executive
• Marketing Executive Resume Examples

Template 1 of 2: Marketing Executive CV Example

As a Marketing Executive, you'll maneuver through a dynamic landscape that's perpetually shifting, driven by technology and consumer behaviors. Don't forget that your CV is the product you're marketing, with the hiring manager as your target audience. It's essential to keep tabs on the latest marketing trends and technologies, such as data analytics, SEO, and social media marketing, reflecting these in your CV. This ensures you stay relevant and it paints a picture of an applicant who's well-versed with the modern marketing world. Additionally, showcasing how you've leveraged these trends in past roles could give you an edge.

Tips to help you write your Marketing Executive CV in 2024

   show your creativity through results.

As a Marketing Executive, creativity isn't just about fresh initiatives, it's about measurable results. Instead of simply stating what marketing campaigns you've run, share the impact they've had. Use precise data like percentage increase in leads or conversion rates to paint a clear picture.

   Express your knowledge in digital tools

Digital tools are a massive part of marketing in this day and age. When writing your CV, you should indicate your proficiency in tools like Google Adwords, Salesforce, or Canva. Rather than just listing them, demonstrate how you’ve used them to create successful marketing campaigns.

Skills you can include on your Marketing Executive CV

Template 2 of 2: digital marketing executive cv example.

In the realm of digital marketing, being a Digital Marketing Executive offers a fantastic opportunity to flex your creative muscles and analytical abilities. The industry is changing rapidly, with companies increasingly focused on personalized, data-driven strategies. Your CV should reflect this shift by showcasing your ability to adapt and your understanding of the modern consumer. You're not just demonstrating your aptitude for digital advertising or SEO, but how these skills can drive business growth. With the rise in remote work, it's also about illustrating your ability to work independently, manage remote teams, and handle multiple tasks within digital landscapes.

Tips to help you write your Digital Marketing Executive CV in 2024

   show expertise in data analysis.

As a Digital Marketing Executive, you'll be expected to make data-driven decisions. Therefore, illustrate your proficiency in using Google Analytics, social media insights, and conversion tracking on your CV. Discuss specific instances where your data analysis led to successful campaigns or improved business outcomes.

   Demonstrate project management skills

In digital marketing, you're often juggling multiple projects and teams. Make sure your CV includes specific examples of successful campaigns you've managed. Detail how your leadership and coordination skills were instrumental in executing these projects within the set budget and timeline, while achieving desired results.

Skills you can include on your Digital Marketing Executive CV

Skills for marketing executive resumes.

In the hive of marketing, the marketing executive is the busy bee working to make ideas bloom. Keen creativity and strong strategic thinking are key nectar in this realm. The CV should shout this. It can be done right in the Skills section or tucked under job history with vivid examples, like "Designed an SEO strategy boosting web traffic by 20%". Reading a job post is like decoding honeycomb patterns. It's packed with words that Applicant Tracking Systems (ATS) scan for. If your CV matches those golden words, you're in. If you pull out the key skills mentioned and weave them into your CV, you up your chances to move forward. It can be as simple as "Managed social media campaigns on Facebook and Instagram, improving brand visibility." Writing a CV that zings like a bee and floats like a butterfly takes skill, but with careful crafting, your Marketing Executive CV can pollinate the right interest. Remember, it's all about showcasing your skills in a way that mirrors the job post and proves you're adept at the role.

• Digital Marketing
• Microsoft Access
• Market Research
• Marketing Management
• Strategic Planning
• Business Planning
• Social Media
• Event Planning
• Online Marketing
• Sales Management
• Event Management
• Business Strategy
• Sales & Marketing
• Customer Service
• Business Development
• Public Relations
• Advertising
• Social Media Marketing
• Marketing Strategy

Skills Word Cloud For Marketing Executive CVs

This word cloud highlights the important keywords that appear on Marketing Executive job descriptions and CVs. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Action verbs for marketing executive resumes.

A marketing executive has a core job to promote, sell and make a product or service shine. One way to mirror this in a CV is through action verbs. Action verbs work like magic wands. They turn basic tasks into powerful skills. For example, instead of writing "Was responsible for creating a new ad campaign," say "Spearheaded a new ad campaign." This shows you’re someone who leads and takes charge. Another example is swapping "Helped the team reach sales goals" to "Boosted team sales performance". This tells hiring managers you can bring positive, measurable change. Remember, action verbs can amp up your CV. They can lend your skills a voice loud enough to be heard above the crowd noise. Choose the right ones and let your professional story take center stage. It’s all about showing, not just telling, what you can do.

• Strategized
• Coordinated
• Implemented
• Established

For a full list of effective CV action verbs, visit Resume Action Verbs .

Other Marketing Resumes

Marketing manager.

Operations Manager

Program Manager

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Marketing Executive CV Guide

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• Marketing Executive CV Example
• Digital Marketing Executive CV Example
• Skills and Keywords to Add
• Related Marketing Resumes
• All Resume Examples
• Explore Alternative and Similar Careers
• Marketing Executive Cover Letter
• Marketing Executive Interview Guide

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• • Directed cross-regional sales team, resulting in a 20% increase in sales revenue year-over-year.
• • Launched a targeted marketing campaign which expanded customer base by 30% within the first year.
• • Forged and maintained relationships with top industry clients, increasing repeat business by 25%.
• • Implemented a CRM system across the regional team, increasing efficiency in sales operations.
• • Collaborated with product development to customize offerings, catering to specific client needs and boosting sales by 15%.
• • Spearheaded entry into two new regional markets, resulting in an annual growth of 35% for the company in those areas.
• • Managed key accounts which accounted for over 40% of the company's annual revenue.
• • Developed and executed innovative sales strategies that increased product penetration by 20%.
• • Negotiated high-value contracts with new clients, contributing to a 10% jump in regional sales.
• • Identified emerging market trends, enabling the company to adjust product offerings proactively.
• • Led a team that coordinated 3 annual trade shows, enhancing brand visibility and industry relationships.
• • Achieved and exceeded sales targets by 15% each quarter through effective client networking and product demonstrations.
• • Initiated a partner program with local builders, resulting in a 5% increase in repeat business.
• • Connected with new clients by leveraging social media, increasing customer engagement by 30%.
• • Collaborated on creating sales collateral which improved pitch success rate by 10%.

5 Sales And Marketing Executive Resume Examples & Guide for 2024

Your sales and marketing executive resume must highlight a proven track record of revenue growth. Showcase your ability to develop and execute strategies that increase market share. Illustrate your adeptness in leading teams and managing budgets with clarity and precision. Detail your experience with digital marketing tools and CRM software to demonstrate your technical competencies.

All resume examples in this guide

Traditional

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

One resume challenge you might face as a sales and marketing executive is effectively showcasing the breadth of your experience without overwhelming potential employers. Our guide can help streamline your presentation, ensuring each of your accomplishments is impactful and aligns with your career goals.

• Format your sales and marketing executive resume to ensure that it balances professionalism with creativity, and follows the best practices.
• Match the sales and marketing executive job requirements by including industry keywords on your resume.
• Use various resume sections to showcase your skills and achievements to answer why you're the best candidate for the sales and marketing executive role.

Take inspiration from leading sales and marketing executive resume examples to learn how to tailor your experience.

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Best practices for the look and feel of your sales and marketing executive resume

Before you even start writing your sales and marketing executive resume, first you need to consider its layout and format .

What's important to keep in mind is:

• The reverse-chronological resume is the most widely used format to present your experience, starting with your latest job.
• Your sales and marketing executive resume header needs to include your correct, professional contact details. If you happen to have a professional portfolio or an updated LinkedIn profile, include a link to it.
• Ensure your resume is no longer than two pages - you don't have to include irelevant experience on your resume just to make it look longer.
• Unless specified otherwise, submit your resume in the most popular format, the PDF one, as this will ensure your sales and marketing executive resume isn't altered.

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Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

If you happen to have plenty of certificates, select the ones that are most applicable and sought-after across the industry. Organize them by relevance to the role you're applying for.

The five (plus) definite sections your resume for a sales and marketing executive job should include are:

• Header with your headline, contact details, and/or a preview of your work
• Summary (or objective) to pinpoint how your success aligns with the role
• Experience with bullets of your most relevant achievements in the field
• Skills to integrate vital job requirements (both technical and personal)
• Your further dedication to the field, showcased via relevant higher education and/or certifications

What recruiters want to see on your resume:

• Demonstrated ability to meet and exceed sales targets through effective client acquisition and retention strategies.
• Strong understanding of market trends, consumer behavior, and competitive analysis to inform strategic marketing plans.
• Proven experience in leading successful marketing campaigns across multiple channels, including digital, print, and event marketing.
• Excellent communication and interpersonal skills to nurture relationships with clients, stakeholders, and cross-functional teams.
• Proficiency in sales and marketing software tools, such as CRM systems, data analytics platforms, and content management systems.

Five dos for building your sales and marketing executive resume experience section

The best strategic approach to your sales and marketing executive resume experience section is to support your particular responsibilities with actions and achievements.

For example, you could list:

• Up to six responsibilities in your day-to-day work, supported by why they're important for your role, department, or organization;
• Experience items that have helped you sustain and enhance your technical knowledge within the field, or, perhaps, have helped you grow as a professional;
• Any metrics that pinpoint your success within your past roles;
• How you've solved specific problems in your day-to-day work;
• Strategies and solutions you've implemented for growth - and how that growth was measured.

The sales and marketing executive resume experience is your best shot at making a good first impression on recruiters. That's why we've included some real-world professional examples to get you thinking about how you present your experience:

• Led a team of 12 in formulating and executing innovative marketing strategies, driving a 35% increase in brand awareness across digital platforms.
• Orchestrated the negotiation and closure of contractual agreements with five major suppliers, enhancing the company’s market position.
• Pioneered a cross-functional initiative to align sales and marketing efforts, which amplified lead generation by 150% within the first year.
• Spearheaded the launch of a new product line, which contributed to a 20% revenue growth for the fiscal year 2017-2018.
• Managed and optimized a multi-channel marketing campaign budget of $1.2 million, achieving a 17% improvement in ROI.
• Collaborated with the product development team to identify market needs, influencing the creation of three customer-centric solutions.
• Increased regional sales by 40% through targeted customer engagement strategies and robust market research.
• Facilitated a partnership with a key industry influencer, boosting product credibility and leading to a 25% uptick in social media engagement.
• Developed and executed a training program for new sales representatives, resulting in a 30% improvement in sales conversion rates.
• Implemented data-driven sales strategies which led to the acquisition of 100+ new B2B clients within the technology sector.
• Coordinated with the marketing team to develop sales collateral and online content that accurately reflected the brand identity.
• Restructured the customer feedback system, which enabled the company to enhance product features according to user preferences.
• Successfully managed a portfolio of 50+ accounts, maintaining a 98% client retention rate over two years.
• Championed a digital marketing campaign that tripled website traffic and doubled our lead acquisition rate.
• Initiated and cultivated relationships with key strategic partners, leading to a 45% increase in cross-promotional marketing activities.
• Expanded the company's market share by identifying and capitalizing on emerging market trends, resulting in a 50% increase in sales within the APAC region.
• Conceived and led a content marketing strategy overhaul that positioned the firm as a thought leader, garnering significant industry press coverage.
• Led the CRM integration project for better sales tracking, improving customer interaction records and follow-up efficiency by over 60%.
• Designed and implemented an e-commerce sales strategy that grew online sales from ground up to consistently hit monthly targets within a year.
• Curated a suite of sales collateral and multimedia content that decreased the sales cycle by an average of 15 days.
• Masterminded a partner channel program, recruiting 30+ new partners and substantially expanding the company's distribution network.
• Conducted market segmentation analysis that resulted in a 25% increase in targeted marketing campaign efficiency.
• Played a pivotal role in the company's expansion into three new international markets, establishing a sales presence and localizing marketing materials.
• Revitalized the company’s social media strategy, achieving a two-fold increase in engagement rates and a 150,000 increase in follower count.
• Managed a product marketing campaign across multiple channels that generated a 22% increase in sales for a key product line.
• Implemented a customer segmentation strategy which reduced churn by 18% and increased customer lifetime value by 25%.
• Directed the development of an AI-powered sales tool that boosted lead qualification by 35% and saved the sales team an average of 5 hours a week.
• Initiated a strategic brand partnership that increased annual revenue by 15% through collaborative marketing efforts.
• Optimized the sales funnel process, resulting in a conversion rate increase from lead to customer by 20% within 18 months.
• Crafted an annual marketing plan and budget forecast that was subsequently adopted across all departments for its high efficiency and cost savings.

Quantifying impact on your resume

• Include the percentage by which you exceeded your sales targets to demonstrate your ability to surpass objectives.
• List the exact number of new accounts or clients you secured to showcase your business development skills.
• Specify the dollar amount of revenue you generated to quantify your direct contribution to the company's financial success.
• Detail the size of the marketing campaigns you managed, including budget and reach, to highlight your project management expertise.
• Mention any improvements in customer satisfaction scores under your tenure to show your focus on client relationships.
• Quantify the increase in market share due to your strategic initiatives to indicate your competitive and analytical abilities.
• State the efficiency gains, such as shortened sales cycles, you achieved through process improvements to emphasize your operational impact.
• Present the growth percentage of the company's social media following or website traffic due to your marketing strategies to illustrate your digital proficiency.

Action verbs for your sales and marketing executive resume

Lacking relevant sales and marketing executive resume experience?

Learn how to write your sales and marketing executive resume experience in spite of having no real-world (or applicable) experience for the job.

You should:

• Feature relevant projects or publications that could impress recruiters or showcase that you have the basic skill set for the job
• Shift the focus towards your people (communication, organization, etc.) skills to demonstrate that you're a quick learner and can easily adapt to a new environment
• Use the resume objective to not only highlight your accomplishments but also map out how your career plans are perfectly aligned with the company's vision
• Select either the functional-skill-based resume format (that puts the focus on your skills) or the hybrid one (balancing expertise with skills).

Recommended reads:

• Perfecting the Education Section on Your Resume
• Should You Include Eagle Scout On Your Resume?

Showcase any ongoing or recent educational efforts to stay updated in your field.

How to showcase hard skills and soft skills on your resume

Reading between the lines of your dream job, you find recruiters are looking for candidates who have specific software or hardware knowledge, and personal skills.

Any technology you're adept at shows your hard skills. This particular skill set answers initial job requirements, hinting at how much time your potential employers would have to invest in training you. Showcase you have the relevant technical background in your skills section , as well as your certificates ones.

Meanwhile, soft skills hint at how well you communicate, solve problems, and adapt to new environments . Basically, your interpersonal communication skills that show recruiters if you'd fit into the team and company culture. You could use the achievements section to tie in your greatest wins with relevant soft skills.

It's also a good idea to add some of your hard and soft skills across different resume sections (e.g. summary/objective, experience, etc.) to match the job requirements and pass the initial screening process. Remember to always check your skill spelling and ensure that you've copy-pasted the name of the desired skills from the job advert as is.

Top skills for your sales and marketing executive resume:

Sales Techniques

Market Research

Customer Relationship Management (CRM)

Digital Marketing

Data Analysis

Social Media Management

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Email Marketing

Product Presentation

Communication

Negotiation

Problem-Solving

Adaptability

Time Management

Strategic Thinking

List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

How to include your education and certifications on your resume

We're taking you back to your college days with this part of our guide, but including your relevant higher education is quite important for your resume.

Your degree shows recruiters your dedication to the industry, your recent and relevant know-how, and some form of experience in the field.

Your sales and marketing executive resume education should:

• Include your applicable degrees, college (-s) you've graduated from, as well as start and end dates of your higher education;
• Skip your high school diploma. If you still haven't graduated with your degree, list that your higher education is ongoing ;
• Feature any postgraduate diplomas in your resume header or summary - this is the perfect space to spotlight your relevant MBA degree ;
• Showcase any relevant coursework , if you happen to have less professional experience and think this would support your case in being the best candidate for the role.

As far as your job-specific certificates are concerned - choose up to several of the most recent ones that match the job profile, and include them in a dedicated section.

We've saved you some time by selecting the most prominent industry certificates below.

The top 5 certifications for your sales and marketing executive resume:

• Certified Professional Sales Person (CPSP) - National Association of Sales Professionals
• Google Ads Certification - Google
• Professional Certified Marketer (PCM) - American Marketing Association
• HubSpot Inbound Marketing Certification - HubSpot Academy
• Certified Sales Executive (CSE) - Sales and Marketing Executives International

Listing your relevant degrees or certificates on your sales and marketing executive resume is a win-win situation. Not only does it hint at your technical capabilities in the industry, but an array of soft skills, like perseverance, adaptability, and motivation.

• How to List Expected Graduation Date on Your Resume
• How to List a Major & Minor on Your Resume (with Examples)

Which one to use: a resume summary or a resume objective?

The sales and marketing executive resume summary or objective serves as a good introduction to your experience for recruiters.

Have you ever wondered which one (the summary or objective) will be more appropriate for your sales and marketing executive resume?

• If you are a less experienced professional, write a resume objective statement. The objective is about three sentences long and provides recruiters with information about your career goals, strengths, and achievements . It should basically denote how you see yourself in this particular role, and what is your relevant experience and/or know-how;
• If you happen to have plenty of relevant experience, select your most impressive achievements for your resume summary. The summary is no longer than five sentences and serves as a storytelling instrument - highlighting your greatest career wins . Don't forget to align your summary with the job requirements to ensure your resume stays relevant to the role.

Read on for more information and examples of resume summaries and objectives from real world professionals.

Resume summaries for a sales and marketing executive job

• With over 10 years of progressive experience in sales and marketing within the healthcare industry, consistently exceeding sales targets by at least 20%, and a master in crafting persuasive multi-channel campaigns, this candidate brings a proven track record of boosting market share and forging strong client relationships at leading pharmaceutical companies.
• Bringing 8 years of dynamic leadership in digital marketing and e-commerce environments, this marketing professional has driven a 150% increase in online sales for a renowned tech multinational. With expertise in SEO, data analytics, and A/B testing, they have a flair for creating targeted campaigns that engage and convert.
• Transitioning from a 12-year award-winning career in financial management, this professional has developed a keen insight into market trends and consumer behavior. Eager to apply their robust analytic and strategic planning skills to navigate the sales and marketing universe, aiming to deliver profitable solutions in a competitive landscape.
• A former educator with 15 years of experience in project management and curriculum design is seeking to leverage their exceptional communication and organizational talents to embark on a new journey in sales and marketing, aiming to contribute innovative strategies and a unique perspective to develop impactful outreach initiatives.
• Eager to apply an enthusiastic approach and a fresh perspective to marketing, this entry-level candidate is determined to utilize their recent MBA education and internship experience at a leading advertising agency to support strategic sales initiatives and contribute to dynamic market expansion efforts.
• A recent graduate passionate about building a career in sales, armed with a Bachelor's degree in Marketing and a certification in digital advertising, aspires to apply their academic knowledge and internship experience in analyzing market trends and assisting in the execution of effective sales strategies.

More sections to ensure your sales and marketing executive resume stands out

If you're looking for additional ways to ensure your sales and marketing executive application gets noticed, then invest in supplementing your resume with extra sections, like:

• Publications;

These supplementary resume sections show your technical aptitude (with particular technologies and software) and your people skills (gained even outside of work).

Key takeaways

• The logic of your resume presentation should follow your career highlights and alignment with the role;
• Curate information within different sections (e.g. summary, experience, etc.) that helps highlight your strengths;
• Exclude from your resume irrelevant experience items - that way you'd ensure it stays no longer than two pages and is easy to read;
• Dedicate space within the summary, experience, and/or achievements to highlight precisely why you're the best candidate for the role via your previous success;
• Both your technical and people capabilities should also play a crucial role in building up your sales and marketing executive application. Prove your skill set in various resume sections.

Looking to build your own Sales And Marketing Executive resume?

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Samples › Sales and Marketing Executive

Sales and Marketing Executive Sample

Download and customize our resume template to land more interviews. Review our writing tips to learn everything you need to know for putting together the perfect resume.

Not sure how to format your resume? Download our free guide and template .

Selling is your middle name. Not literally, of course. But it just so happens that you have a knack for the art. If you’re a Sales and Marketing Executive, you already understand how important it is to make the right impression on people. When you’re writing your Sales and Marketing Executive resume, you should apply the same principles as you would to any other promotional materials. 

Want to know how to perfect this document? You’ve come to the right place. 

Here at ZipJob, we have the tools that you need to supercharge your job seeking experience and make it a breeze. In the following Sales and Marketing resume example guide, we will be looking at how to write a resume and what skills you should be including. We’ll also include a Sales and Marketing Executive resume example you can reference. Sit back, relax, and read on.

How to write a resume

Ready to get started and work on your Sales and Marketing Executive resume? If you’re itching to put pen to paper, you’re in the right place. Perfecting this document is about knowing what to say, how to say it, and what sections you need to include. With that in mind, take a look at our advice here and follow it to create an application that suits your needs. We cover the following topics:

Including the right keywords

Making an impression with your summary

Formatting your Sales and Marketing Executive resume perfectly

Using the right tone

Quantifying your experiences

Implementing the STAR method

Including the right contact information

Tailoring your resume to each position

Include the right keywords 

First up, you need to do some keyword research. You may be used to doing this if you have ever worked in the SEO field. Most employers now use Applicant Tracking Systems (ATS) . The software acts as a gatekeeper – filtering incoming applications and resumes. To do this, it ranks each new resume by how well it fits the criteria and the keywords it includes. 

To figure out what the relevant keywords are, you can go back to the original job advert. Take a look to see what terminology the hiring manager has used in the post. Chances are, the words that you find here will be the same ones that the ATS system searches for. By naturally weaving the words throughout your Sales and Marketing Executive resume, you can boost your chance of success. 

Make an impression with your summary 

The summary is the short paragraph that sits at the top of your Sales and Marketing Executive resume. Think of it like an elevator pitch – it’s a short description that sells you to the hiring manager. The best way to approach this task is to consider what your USP is. What do you bring to the table that other candidates lack? When you have answered that question, you can start writing this section of your resume. Lead with your strongest attribute here. 

Format your resume perfectly 

Spoiler: Hiring managers expect to see a specific layout when they review resumes. You should aim to adhere to that style so that your application doesn’t stand out for the wrong reasons. The best way to do that is to make sure that you include a header, summary, work experience, skills section (or core competencies), and education section. If you need some help writing each of these parts of your application, you should check out these guides: 

How To Write Your Resume’s Work Experience Section

How To Write Your Resume’s Education Section

Good Skills To Put On Your Resume

While that’s the bare bones of what you need to include, it’s worth considering whether additional sections will help you to add some value. For example, adding a specific  Volunteer Experience section or a Technical Skills section may be the way to go. Before you rush to add an extra section onto your document, ask yourself whether you need to do so.

Kick off your resume with your most recent experience! 

When writing your resume, make sure you start with your most recent accolades at the top of the page. As you work your way down, work back in time. This approach is the most common one and it’s known as the reverse-chronological format . Give it a go now. 

Use the right tone 

Sales and marketing rest upon winning over clients with the right words. Your resume is no different. When you are writing this document, make sure that you use the ideal tone. You want to show the hiring manager that you are passionate and enthusiastic. Make sure that you include action verbs, enticing adjectives, and formal language. All of the above will help you make a lasting impression on the reader and have them coming back for more. 

Quantify your experiences

If you have a ton of sales and marketing experience, now is the time to show it off. Let the hiring manager know what you have done and — most importantly of all — how it impacted your previous employer. One of the best approaches is to quantify your experience. That means adding in details, such as statistics, timelines, and numbers. This approach means that you give the hiring manager a clear view of your accomplishments at any company. 

As you incorporate your quantifiable experience, be sure to only include relevant information that adds value to your resume. For each position, include three to seven bullet points for your key accomplishments that begin with strong action verbs. Also avoid merely listing job duties and responsibilities.

Try the STAR method 

The STAR method is a tried and tested way of showcasing your experiences to the hiring manager. With this approach, you start by spelling out the details of the Situation and the Task that you had to complete as a result of that. When you have done that, you next move onto the Action that you took and the Result of your action. 

When you use this as an outline, you can quickly upgrade your resume. You will be able to show the hiring manager the cause and effect of your actions. It’s a small thing that can make a huge difference. 

Include the right contact information

When you’re creating the header of your resume, include only the necessary contact information standard for today’s resume format. This includes your name, cell phone number, and email address. 

For your location, only include the city and state - do not include your complete address, as this is considered too much information. Also avoid including certain information that could lead to discrimination, like your gender, age, and marital status. If you include these items, employers will often move your resume to the trash pile to avoid the potential for discrimination claims. 

Finally, including a LinkedIn URL is optional and generally recommended, assuming your LinkedIn profile is current and up-to-date. In lieu of a LinkedIn URL, you can opt to include a URL to a professional portfolio or website.  

Tailor your Sales and Marketing Executive resume to each position

Once you have a good Sales and Marketing Executive resume you feel good about, it’s important to tweak it for each job description you apply to. Be sure to review each job description and update necessary keywords, skills, and accomplishments that best align with each job before you hit “submit.”

Sales and Marketing Executive resume example 

How confident are you feeling about your Sales and Marketing Executive resume? By this point, you should have a relatively clear idea of how it needs to look. If you need more inspiration, you can always refer to the following resume sample for a position.

City, State or Country if international

Phone | Email

LinkedIn URL

SALES AND MARKETING EXECUTIVE PROFESSIONAL

Revenue-driven, goal-oriented, bilingual Sales and Marketing Executive highly regarded for innovating and executing new sales programs and promotional strategies that improve overall company performance. Proven track record of expertly managing multi-unit operations while integrating new technologies to automate and enhance the efficiency of daily functions. Known for crafting engaging and creative ads, magazine features, social media posts, and other marketing collateral that increase market share and brand awareness. Out-of-the-box thinker recognized for building and leading teams that consistently achieve all quality and revenue goals.

CORE COMPETENCIES

Technology Integration

Relationship Building

Operations Management

Retail Operations

Brand Development

Consultative Sales

Customer Service

Business Development

Leadership/ Coaching

Market Analysis

Strategic Marketing

Negotiations

Relationship Management

B2B and B2C Sales

PROFESSIONAL EXPERIENCE

Sales and Marketing Executive

Company | Location | Year to Year

Responsibilities

Oversee all staff training, operations, and stock management duties; contribute to hiring and onboarding processes.

Regularly interact with XX+ sales representatives and account managers across all outlets to understand consumer demands, market needs, and target demographics for different products.

Train in various areas with department heads, including wholesale purchasing, development, and categorization of products, administration, human resources, and dispatch processes.

Simplify organizational system for inventory in retail outlets holding XX+ unique items.

Modernize and optimize inventory management across all facilities.

Introduce expanded item details to inventory database, including category, supplier code, total number of pieces, currency of purchase, and purchase price.

Increase efficiency of product dispatch process between warehouses and retail outlets by XX%, employing an expedited and cost-effective method.

Produce sales targets and communicate goals to team members.

Sales Representative

Generated leads through cold-calling, networking, and advertising.

Exceeded personal and corporate sales goals.

Negotiated all contracts with prospective clients.

Helped determine pricing schedules for quotes, promotions, and negotiations.

Prepared weekly and monthly reports.

Gave sales presentations to a range of prospective clients.

Coordinated sales efforts with marketing programs.

Understood and promoted company programs.

Obtained deposits and balance of payment from clients.

Prepared and submitted sales contracts for orders.

Visited clients and potential clients to evaluate needs or promote products and services.

Maintained client records.

Answered client questions about credit terms, products, prices, and availability.

Sales Associate

Increased sales over XX%, working directly with clients to develop rapport, build sales based on needs and desires, and close deals promptly.

Exceeded all personal and corporate sales quotas on a continuous basis.

Worked comfortably in multi-branded environments.

Provided outstanding and professional customer support resulting in XX% customer satisfaction rating.

Handled account details regularly through email and phone in a timely manner.

Managed office responsibilities such as daily inventory of products, staff scheduling, office organization, and promotional events.

Trained and mentored XX new associates.

Maximized profitability through superior customer service, effective and prompt communication, and follow-up on all pending matters with the customer.

Utilized superior communications skills to motivate staff and develop effective working relationships with peers, executives, and clients.

Delivered unsurpassed customer service, ensuring client loyalty.

Complied with all established policies and procedures.

Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

Relevant Coursework: List coursework taken (even include those you are planning on taking)

Awards/Honors: List any awards, honors or big achievements

Clubs/Activities: List clubs and activities in which you participated

Relevant Projects: List 2-3 projects you have worked on

As you can see here, each section is clearly defined and laid out. The sections are filled out with high value information that is sure to win over even the most discerning hiring manager.

Key hard & soft skills for a Sales and Marketing Executive

Next up, let’s deal with the skills section. This part of your resume needs to sell the competencies that you have. Key skills include executive-level leadership, strategic planning, selling techniques, and marketing campaigns. You should highlight your greatest accomplishments to show your strongest self. However, there's one thing to remember.

When you write your bullet points, make sure that you include both hard and soft skills. Hard skills relate directly to the job and may be technical. For example, “market analysis” and “technology integration” would come under this banner. Soft skills are more transferable and would be useful in a wide selection of different positions. These may include “relationship building” and “leadership”. Take a look at some of the examples we have shared below.

Sales and Marketing Executive resume example of hard skills:

Strategic Planning

Program Management

Profitability

Productivity and Efficiency

Team Leadership

Forecasting

Cold Calling

Customer Relationship Management (CRM)

Sales and Marketing Executive resume example of soft skills:

Collaboration

Organization

Time Management

Interpersonal Skills

Communication

Problem Solving

Conflict Resolution

Tech Savviness

Critical Thinking

Sales and Marketing Executive resume: Summary & last words

Writing a Sales and Marketing Executive resume doesn’t have to be tricky. In this guide, we have given you the insights that you need to create an application that turns the hiring manager’s head. Follow our advice to make sure that your resume hits the mark. If you want to take things one step further, why not work with one of our professional resume writers? Working with a trusted expert means that you will have the competitive edge from the start.

Introduction to ZipJob: Professional resume writers

At ZipJob, we offer everything you need to take your career to the next level. We have a team of expert resume writers who work closely with clients to create winning applications. Since we have launched, we’ve helped 3,000+ professionals across 65 different industries reach and even exceed their professional goals. Whatever your ambitions are, there’s no time like the present to start investing in your future. Get ahead of the competition now. 

Why you should make use of our resume writing services to land your next Sales and Marketing Executive job

You already know the value of perception. When you work in sales and marketing, you understand that people will judge you based on your promotional material. Your resume is exactly that. Rather than leaving anything to chance, why not invest in this part of the process. Working with one of our excellent resume writers means that your application will be a cut above the rest. You can trust the team to create a stellar Sales and Marketing Executive resume that ticks all of the boxes! 

Resume writing service for a Sales and Marketing Executive: Let us write your resume

The ZipJob resume writing service is your secret weapon. If you want to win more interviews, get hired faster than ever, and land high-paying jobs, working with us is the answer. We will help you create a Sales and Marketing Executive resume that converts. Whatever your career aspirations are, we will help you to make them a reality. We understand sales and marketing in-depth and can support you every step of the way. 

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