The Research Behind Influencer Marketing. 2.16.2022. by Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl. The influencer endorsement market more than doubled from 2019 to 2021, growing from $6.5 billion to $13.8 billion ( Statista 2021 ). User-generated content networks like Instagram, LinkedIn, SoundCloud, Twitter, and YouTube ...
Influencer Marketing: An Exploratory Study to Identify Antecedents of
Research by Berger and Keller Fay Group (2016) revealed that influencers were found to have more credibility and knowledge, with consumers stating that they were willing to follow recommendations of influencers. While influencers are being used for customer acquisition and brand engagement, identifying the right kind of influencer who would have the strongest impact on a particular target ...
From likes to loyalty: Exploring the impact of influencer credibility
To answer these research questions, the latest studies on influencer marketing (via social networks) were reviewed. Table 1 provides a summary of the most recent theories employed in the analysis of influencer marketing in social media. As observed, the use of theories is diverse, and in most cases, the analyzed researches suggest a mixed application of some of these theories.
Social media influencer marketing: foundations, trends, and ways
3.2 Journals. The second research question (RQ2) deals with the outlets that publish social media influencer marketing research and the source type chosen according to the recommendation of Paul et al. [] is journals on the basis of academic quality and rigor.In total, the 214 articles in the review corpus were published in 87 journal titles indexed in ABDC, CABS, and WOS.
Social media influencers: a systematic review using PRISMA
Moreover, review research on influencer marketing has developed from 2016 to 2020. Sundermann and Raabe (Citation 2019) were the first to publish a review of influencer marketing. They focused on the importance of influencers in strategic communications between 2011 and 2018. ... The following research questions are attempted in the present ...
Influencer Marketing: Current Knowledge and Research Agenda
The global market size of influencer marketing on Instagram has seen a continuous steep increase, reaching 2.3 billion US dollars in 2020, a 35% increase from its size of 1.7 billion in 2019 (Statista 2021 ). The unique perspective and significant business value of influencer marketing have led to an intense discussion from business communities ...
Trends in Influencer Marketing: A Review and Bibliometric Analysis
The influencer marketing industry has seen a growth of $3.2 billion since 2019, and the entry of 60 new influencer marketing agencies took place within a year. The average earned media value per $1 spent has increased to $5.78, and return-on-investment (ROI) measures shift earned media value to conversions/sales by 2020.
Meta‐analysis of social media influencer impact: Key antecedents and
As a result, spending on influencer marketing has increased by 87.5% from 2019 to 2020, growing from $8 billion to $15 billion (Business Insider, 2021), ... relevance of each study was evaluated based on its research objective alignment and applicability of findings to our research question (RQ).
Social media influencer marketing: A systematic review, integrative
The International Journal of Consumer Studies is a leading international consumer research journal. Abstract Over the past few years, the popularity of social media influencers (SMIs) has been growing exponentially, making influencer marketing (IM) prevalent in firm strategies.
Influencer marketing research: review and future research agenda
Influencer marketing research: review and future research agenda. July 2023. The Journal of Marketing Theory and Practice. July 2023. DOI: 10.1080/10696679.2023.2235883. Authors: Eugene Cheng-Xi ...
Influencer marketing research: a systematic literature review to
This study aims to identify and classify the influencer marketing threats mentioned overtly or implicitly in previous studies on brand use and future research. In this study, a systematic literature review protocol was followed, in which 28 influencer marketing studies from January 2012 to January 2022 from ten databases were selected, and relevant data were extracted to answer the research ...
(PDF) THE IMPACT OF INFLUENCER MARKETING ON CONSUMER ...
This research paper aims to explore the impact of influencer marketing on consumer behaviour, with a focus on its effectiveness in increasing brand awareness, improving brand perception, and ...
What is influencer marketing?
Influencer marketing is a collaboration between popular social-media users and brands to promote brands' products or services. These partnerships have been going on informally since the dawn of social media. By 2009, they were sufficiently commonplace for the US Federal Trade Commission to step in and regulate them through the so-called Mommy ...
(PDF) Influencer Marketing
Industry reports have indicated an increase in the use of influencer agencies. The influencer marketing agency Linqia (2019) reported that 86% of brand marketers used influencer marketing in their ...
Does Influencer Marketing Really Pay Off?
In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola's #ThisOnesFor campaign in collaboration with ...
The Power of Influencers: How Does Influencer Marketing Shape ...
In the current digital wave, social media is not only a hub for information exchange but also a shaper of new business marketing models, as is especially evident in the trend towards light and healthy eating. The influence of the influencer economy on consumer purchasing decisions is increasingly pronounced. This paper systematically investigates the impact of influencer marketing on consumer ...
(PDF) Influencer Marketing: An Exploratory Study to Identify
The research emphasizes the impact of influencer marketing, offering empirical evidence and analysis on its long-term benefits for companies navigating the dynamic landscape of social media. View ...
How Brands and Influencers Can Make the Most of the Relationship
The study's findings suggest several ways for influencers and brands, along with the platforms hosting their content, to minimize the damage. It's a reality of marketing: People dislike ...
YouTube. YouTube, like Instagram and TikTok, has a solid hold on influencer marketing. YouTube is the top platform for US adults to follow influencers, according to March 2023 CivicScience data. EMARKETER forecasts that in 2024, US marketers will spend $1.07 billion on influencer content for YouTube.
The urgent need for more research on influencer marketing
Youth marketing experts YPulse recently published a report documenting that among youth consumers, influencers are, 'as influential as ever' (YPulse 2020 ). The report shows that 13-18 year olds are more likely to follow a celebrity online (bloggers, vloggers, Instagram, Youtube and other social media) than a year before by a 70% to 54% ...
4 Best Influencer Marketing Research Tools + A Simple Guide (2024)
2. Open Influence. Open Influence is an influencer marketing agency and platform, which offers a full suite of influencer marketing services. Their unique tech solution allows you to find the best influencers for your campaign and identify the top-performing creatives in your industry.
What Is Influencer Marketing: A Strategy Guide for 2024
June 6, 2024. Summary. Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation. Understanding the types of influencers, from mega to nano, is crucial for brands to choose the ...
How Brands Can Build Successful Relationships with Influencers
Our research, based on 27 in-depth interviews with influencers and supplemental case studies in the fashion and cosmetics industries, revealed growing frustration among influencers with respect to ...
(PDF) Influencer Impact: Examining the Effect of Influencers on
Growing competition and changing consumer behavior force companies to look for new ways to reach customers. The Polish market is a place of growing consumer interest in content created by influencers.
What is Influencer Marketing?
Influencer Marketing Grows to $22.3 Billion in 2024. Influencer marketing is a vibrant sector that has witnessed substantial expansion and transformation over time. The worldwide market size for influencer marketing platforms is anticipated to escalate to $84.89 billion by 2028, a significant rise from the $16.4 billion valuation in 2022.
Influencer Marketing: A Research Guide
Influencer marketing is the action of paying people to personally promote a product, usually through social media platforms. The State of Influencer Marketing 2023: Benchmark Report found that over 80% of marketers use influencer marketing in their promotion strategy. 1 As the influencer marketing industry grows, some universities are offering ...
14 Most Frequently Asked Questions About Influencer Marketing
It's one thing to work with celebrity influencers whose services will cost you a pretty penny but will reach masses and masses of people. And it's a whole another thing to work with micro- and macro- influencers with smaller, yet more targeted, followings who are a bit friendlier on marketing budgets. However, working with Agenic, you can ...
What Will Influencer Marketing Look Like in 2024?
2024 will bring some interesting changes to the world of influencer marketing. Here's what you need to know.
COMMENTS
The Research Behind Influencer Marketing. 2.16.2022. by Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl. The influencer endorsement market more than doubled from 2019 to 2021, growing from $6.5 billion to $13.8 billion ( Statista 2021 ). User-generated content networks like Instagram, LinkedIn, SoundCloud, Twitter, and YouTube ...
Research by Berger and Keller Fay Group (2016) revealed that influencers were found to have more credibility and knowledge, with consumers stating that they were willing to follow recommendations of influencers. While influencers are being used for customer acquisition and brand engagement, identifying the right kind of influencer who would have the strongest impact on a particular target ...
To answer these research questions, the latest studies on influencer marketing (via social networks) were reviewed. Table 1 provides a summary of the most recent theories employed in the analysis of influencer marketing in social media. As observed, the use of theories is diverse, and in most cases, the analyzed researches suggest a mixed application of some of these theories.
3.2 Journals. The second research question (RQ2) deals with the outlets that publish social media influencer marketing research and the source type chosen according to the recommendation of Paul et al. [] is journals on the basis of academic quality and rigor.In total, the 214 articles in the review corpus were published in 87 journal titles indexed in ABDC, CABS, and WOS.
Moreover, review research on influencer marketing has developed from 2016 to 2020. Sundermann and Raabe (Citation 2019) were the first to publish a review of influencer marketing. They focused on the importance of influencers in strategic communications between 2011 and 2018. ... The following research questions are attempted in the present ...
The global market size of influencer marketing on Instagram has seen a continuous steep increase, reaching 2.3 billion US dollars in 2020, a 35% increase from its size of 1.7 billion in 2019 (Statista 2021 ). The unique perspective and significant business value of influencer marketing have led to an intense discussion from business communities ...
The influencer marketing industry has seen a growth of $3.2 billion since 2019, and the entry of 60 new influencer marketing agencies took place within a year. The average earned media value per $1 spent has increased to $5.78, and return-on-investment (ROI) measures shift earned media value to conversions/sales by 2020.
As a result, spending on influencer marketing has increased by 87.5% from 2019 to 2020, growing from $8 billion to $15 billion (Business Insider, 2021), ... relevance of each study was evaluated based on its research objective alignment and applicability of findings to our research question (RQ).
The International Journal of Consumer Studies is a leading international consumer research journal. Abstract Over the past few years, the popularity of social media influencers (SMIs) has been growing exponentially, making influencer marketing (IM) prevalent in firm strategies.
Influencer marketing research: review and future research agenda. July 2023. The Journal of Marketing Theory and Practice. July 2023. DOI: 10.1080/10696679.2023.2235883. Authors: Eugene Cheng-Xi ...
This study aims to identify and classify the influencer marketing threats mentioned overtly or implicitly in previous studies on brand use and future research. In this study, a systematic literature review protocol was followed, in which 28 influencer marketing studies from January 2012 to January 2022 from ten databases were selected, and relevant data were extracted to answer the research ...
This research paper aims to explore the impact of influencer marketing on consumer behaviour, with a focus on its effectiveness in increasing brand awareness, improving brand perception, and ...
Influencer marketing is a collaboration between popular social-media users and brands to promote brands' products or services. These partnerships have been going on informally since the dawn of social media. By 2009, they were sufficiently commonplace for the US Federal Trade Commission to step in and regulate them through the so-called Mommy ...
Industry reports have indicated an increase in the use of influencer agencies. The influencer marketing agency Linqia (2019) reported that 86% of brand marketers used influencer marketing in their ...
In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola's #ThisOnesFor campaign in collaboration with ...
In the current digital wave, social media is not only a hub for information exchange but also a shaper of new business marketing models, as is especially evident in the trend towards light and healthy eating. The influence of the influencer economy on consumer purchasing decisions is increasingly pronounced. This paper systematically investigates the impact of influencer marketing on consumer ...
The research emphasizes the impact of influencer marketing, offering empirical evidence and analysis on its long-term benefits for companies navigating the dynamic landscape of social media. View ...
The study's findings suggest several ways for influencers and brands, along with the platforms hosting their content, to minimize the damage. It's a reality of marketing: People dislike ...
YouTube. YouTube, like Instagram and TikTok, has a solid hold on influencer marketing. YouTube is the top platform for US adults to follow influencers, according to March 2023 CivicScience data. EMARKETER forecasts that in 2024, US marketers will spend $1.07 billion on influencer content for YouTube.
Youth marketing experts YPulse recently published a report documenting that among youth consumers, influencers are, 'as influential as ever' (YPulse 2020 ). The report shows that 13-18 year olds are more likely to follow a celebrity online (bloggers, vloggers, Instagram, Youtube and other social media) than a year before by a 70% to 54% ...
2. Open Influence. Open Influence is an influencer marketing agency and platform, which offers a full suite of influencer marketing services. Their unique tech solution allows you to find the best influencers for your campaign and identify the top-performing creatives in your industry.
June 6, 2024. Summary. Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation. Understanding the types of influencers, from mega to nano, is crucial for brands to choose the ...
Our research, based on 27 in-depth interviews with influencers and supplemental case studies in the fashion and cosmetics industries, revealed growing frustration among influencers with respect to ...
Growing competition and changing consumer behavior force companies to look for new ways to reach customers. The Polish market is a place of growing consumer interest in content created by influencers.
Influencer Marketing Grows to $22.3 Billion in 2024. Influencer marketing is a vibrant sector that has witnessed substantial expansion and transformation over time. The worldwide market size for influencer marketing platforms is anticipated to escalate to $84.89 billion by 2028, a significant rise from the $16.4 billion valuation in 2022.
Influencer marketing is the action of paying people to personally promote a product, usually through social media platforms. The State of Influencer Marketing 2023: Benchmark Report found that over 80% of marketers use influencer marketing in their promotion strategy. 1 As the influencer marketing industry grows, some universities are offering ...
It's one thing to work with celebrity influencers whose services will cost you a pretty penny but will reach masses and masses of people. And it's a whole another thing to work with micro- and macro- influencers with smaller, yet more targeted, followings who are a bit friendlier on marketing budgets. However, working with Agenic, you can ...
2024 will bring some interesting changes to the world of influencer marketing. Here's what you need to know.