presentation objective statement examples

How to Write Objectives | A Step-to-step Guide | 2024 Updates

Astrid Tran • 22 April, 2024 • 9 min read

Objectives are needed for every aspect of life, work and education. 

Whether you are setting objectives for academic research, teaching and learning, courses and training, personal development, professional growth, a project, or more, having clear objectives like having a compass to help you stay on track.

So, how to write objectives? Check out this article to get a complete guide on writing realistic and impactful objectives.

Table of Contents

How to write objectives of a project

How to write objectives for a presentation, how to write objectives for lesson plan, how to write objectives for a research, how to write objectives for personal growth.

More tips on how to write objectives

Frequently Asked Questions

Project objectives often focus on tangible results, such as completing specific tasks, delivering products, or achieving certain milestones within a defined timeframe. 

Writing project objectives should follow these principles:

Start early : It is important to set your project objectives at the beginning of your project to avoid unexpected situations and employees misunderstanding. 

Changes : Project objectives can be determined to address challenges of previous projects experience and seek to minimize potential risks prior to the project begins.

Achievement : An objective of a project should mention what success is. Different success is measured by specific and measurable objectives. 

OKR : OKR stands for “objectives and key results,” a managerial model that aims to set goals and identify metrics to measure progress. Objectives are your destination, while key results contribute to the path that will get you there. 

Focus : Different project objectives might consist of related issues such as:

• Customer satisfaction
• Turnover and Retention
• Sales and Revenue
• Return on investment (ROI)
• Sustainability
• Productivity

For example : 

• The goal of the campaign is to improve the traffic by 15% before the end of the first quarter. 
• This project aims to produce 5,000 units of products in the next three months.
• Add five new methods for clients to seek the feedback form in-product within the next three months.
• Increase click through rate (CTR) engagement on email by 20% by the end of the second quarter.

Presentation objectives outline what you intend to accomplish with your presentation, which might involve informing, persuading, educating, or inspiring your audience. They guide the content creation process and shape how you engage your listeners during the presentation.

When it comes to writing presentation objectives, there are some notes to look at:

The questions “Why” : To write a good presentation objective, start with answering why questions, such as Why is this presentation important to your audience? Why should people invest time and money to attend this presentation? Why is your content important to the organization?

What do you want the audience to know, feel and do ? Another important of writing objectives for a presentation is considering the comprehensive impact your presentation has on the audience. This pertains to the informational, emotional, and actionable aspect.

Rule of three : When you write your objectives in your PPT, don’t forget to express no more than three key points per slide. 

Some examples of objectives: 

• Ensure the managers understand that without additional funding of $10,000, the project will fail.
• Get commitment from the director of sales to a three-tier pricing proposal for customer Prime.
• Get the audience to commit to reducing their personal plastic usage by signing a pledge to avoid single-use plastics for at least a week.
• Participants will feel empowered and confident about managing their finances, replacing financial anxiety with a sense of control and informed decision-making.

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Learning objectives, often used in education and training, specify what learners are expected to gain from a learning experience. These objectives are written to guide curriculum development, instructional design, and assessment.

A guide on writing an objective for learning and lesson plan described as follows:

Learning objectives verbs : There is no better way to have learning objectives start with measurable verbs collected by Benjamin Bloom based on level of cognition.

• Knowledge level: tell, uncover, show, state, define, name, write, recall,…
• Comprehension level: indicate, illustrate, represent, formulate, explain, classify, translate,…
• Application level: perform, make a chart, put into action, build, report, employ, draw, adapt, apply,…
• Analysis Level: analyze, study, combine, separate, categorize, detect, examine,…
• Synthesis Level: integrate, conclude, adapt, compose, construct, create, design,…
• Evaluation Level: evaluate, interpret, decide, solve, rate, appraise, verify,…

Student-centered : Objectives should reflect the unique aspirations, strengths and weaknesses of each student, emphasize what students will know or be able to do, not what you will teach or cover. 

Learning Objective Examples:

• To recognize the power of different types of language
• By the end of this course, students will be able to identify and develop data collection instruments and measures for planning and conducting sociological research.
• By the end of this course, students will be able to identify their own position on the political spectrum.

The purpose of research objectives is congruent with research study outcomes.They articulate the purpose of the research, what the researcher intends to investigate, and the expected outcomes.

There are severals principles to follow to ensure a well-written research objectives:

Academic language : It is important to note that research writing is strict on the use of language. It is held to a high standard of clarity, precision, and formality.

Avoid using first-person references to state the objectives. Replace “I will” with neutral phrasing that emphasizes the research’s intention. Avoid emotional language, personal opinions, or subjective judgments.

Pinpoint the Focus : Your research objectives should clearly articulate what your study aims to investigate, analyze, or uncover.

Specify the Scope : Outline the boundaries of your research by specifying the scope. Clearly delineate what aspects or variables will be examined, and what will not be addressed.

Maintain Consistency with Research Questions : Ensure your research objectives align with your research questions.

Frequently used phrases in research objectives

• …contribute to the knowledge of…
• …search for…
• Our study will also document….
• The primary objective is to integrate…
• The purposes of this research include:
• We attempt to…
• We formulated these objective based on
• This study searches for
• The second gold is to test

Objectives for personal growth often focus on individual improvement on skills, knowledge, well-being, and overall development.

Personal growth objectives encompass various aspects of life, including emotional, intellectual, physical, and interpersonal dimensions. They serve as roadmaps for continuous learning, growth, and self-awareness.

• Read one non-fiction book each month to expand knowledge in areas of personal interest.
• Incorporate regular exercise into the routine by walking or jogging for at least 30 minutes five times a week.

Tips to write objectives for personal growth from AhaSlides.

💡 Development Goals For Work: A Step-By-Step Guide For Beginners with Examples

💡 What is Personal Growth? Set Up Personal Goals For Work | Updated in 2023

💡 Work Goals Examples For Evaluation with +5 Steps To Create in 2023

How to write objectives in general? Here are common tips for setting objectives of any field.

#1. Be concise and straightforward

Keep the words as simple and straightforward as much as possible. It is much better to remove unnecessary or ambiguous words that might lead to misunderstanding.

#2. Keep your number of objectives limited

Don’t confuse your learners or readers with too many objectives. Concentrating on a few key objectives can effectively maintain focus and clarity and prevent overwhelming. 

#3. Use action verbs

You can start each objective with one of the following measurable verbs: Describe, Explain, Identify, Discuss, Compare, Define, Differentiate, List, and more.

#4. Be SMART

SMART objectives framework can be defined with specific, measurable, achievable, relevant, and time-bound. These objectives are clearer and easier to understand and achieve.

⭐ Want more inspiration? Check out AhaSlides to explore the innovative way to get presentations and lesson engaging and fun!

What are the 3 parts of an objective?

According to Mager (1997), objective statements contain three parts: behavior (or, performance), conditions, and criteria.

What are the 4 elements of a well-written objective?

The four elements of an objective are Audience, Behavior, Condition, and Degree, called A-B-C-D method. They are used to identify what a student is expected to know and how to test them.

What are the 4 components of objective writing?

There are four components of an objective include: (1) the action verb, (2) conditions, (3) standard, and (4) the intended audience (always the students)

Ref: Indeed | Batchwood | 

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How to set a clear presentation objective

Home  >   Presentation Outline >  Presentation Objective

Ask any presenter, and they will tell you that it is essential to set a presentation objective. However, when asked how to go about setting these objectives, they often draw a blank. The term 'objective' is often used quite casually by many presenters, without fully understanding its importance.

Most presentation objectives tend to sound like this: "I want everyone to appreciate my unique ideas, leave a strong impression on my audience, and make a great presentation." However, these goals are too broad and lack specificity to help a presenter create a presentation that will truly resonate with their audience.

The objectives of a presentation are not vague statements of presenter goals.

They follow a clearly defined structure.

You need to use that structure for setting your objectives because…

A clearly defined presentation objective is the first step to a remarkable presentation.

A clear and meaningful presentation objective determines…

• How  confidently you deliver your presentation
• How much your audience trusts your suggestions
• How you prioritize your points and  structure your presentation
• How your presentation ends – i.e. whether your presentation ends with polite claps or with a clear decision to address the next steps.

In this article, we will show you  Minimal® process  for setting up clear objectives for presentation in a step-by-step way.

What is the process for setting the objective?

Setting an objective for your presentation involves answering three essential questions: Who, What, and Why.  

• Who is the intended audience? 
• What action should they take?
• And why should they take this action? What is in it for them?

 Let's delve into each of these questions in turn.

WHO – Who is the last person in your audience?

The last person is the one who must take action based on your presentation. This could be the ultimate decision-maker or someone who has an influence on the decision-making process.

 If your presentation is purely informational , such as a training presentation on products, the last person is the one with the least amount of knowledge on the subject.

When crafting your presentation outline or story, it is important to keep the last person in mind in order to ensure that the information is presented in a way that is understandable and engaging.

Why do you need to define the last person for your presentation?

It is to focus your message. The clearer you are about the last person, the more focused your message gets:

• By understanding the knowledge and experience level of the last person, you can plan the extent to which you need to build the  context and background.
• By understanding the motivation factors, you can determine the  nature of your offer.
• By understanding the preferences, you can decide the  extent to which you need to use data and emotions  in your presentation.

If you don’t determine the last person, you end up with a vague and boring presentation. Remember, when you want to appeal to everyone, you convince no one.

So, setting a clear presentation objective is the critical first step in creating your presentation.

Your action step

Determine the last person for your presentation. Create a thumbnail profile – like the age, work experience, job responsibilities, awareness levels etc. If possible, get a picture of the last person and stick it in front of you.

This person represents your audience. Check if your presentation would appeal to this person.

Page 2 What is in it for me?

Return to Main  Presentation Outline Page

Return to Top of Presentation Objective Page

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Management Notes

Objective of Presentation – 12 Common Objectives Explained in Detail | Business Communication

Objective of presentation.

Table of Contents

A presentation is a fundamental part of human communication, and it is widely used across a variety of fields including education, business, research, and entertainment. A presentation’s primary objective is to provide information, ideas, or concepts to an audience in an engaging, clear, and organized manner.

In this comprehensive article, we examine the multifaceted objectives of presentations and explore how they can be used to inform, educate, persuade, inspire, and solve problems.

We will demonstrate how presentations effectively share knowledge, influence opinions, and facilitate collaboration by providing a detailed analysis.

Some of the common objectives of the presentation are as follows:

Presenters are primarily responsible for providing information about a specific topic, event, project, product, or service to their audience. In order to improve the audience’s understanding of the subject matter, the presenter will provide essential information and relevant details.

Effective information dissemination is essential to the success of any presentation, whether it is a scientific conference, a business proposal, or an educational lecture.

It is important that presenters carefully structure their presentations, ensuring clarity and coherence. Visual aids, such as slides, charts, and graphs, can complement verbal explanations, simplifying complex information.

Moreover, audience interaction, such as Q&A sessions, can reinforce key points and address specific questions, further facilitating effective communication by addressing specific questions.

2. Educate:

Presentations play a vital role in educational settings, as they are often used to teach new concepts, theories, or skills. A well-designed educational presentation can encourage active engagement and improve knowledge retention in classrooms, workshops, or training sessions. It facilitates learning and enhances the audience’s knowledge of a particular subject.

Presenters must adapt their delivery style to accommodate different learning preferences so that their content reflects the audience’s level of understanding and achieves the educational objective. It is easier to solidify concepts and make the learning experience more enjoyable when real-life examples, case studies, and interactive activities are used.

3. Persuade:

A presentation’s objective is to persuade the audience, particularly in business, marketing, or public speaking situations. In order to persuade an audience, the presenter needs to convince them to accept a particular viewpoint, idea, or proposal using logical arguments, emotional appeal, and credibility.

It is important for presenters to understand their audience’s needs, concerns, and motivations when crafting compelling messages. By using storytelling techniques, testimonials, and persuasive language, the audience can be emotionally connected to the ideas presented, making them more receptive.

The presenter’s position can also be reinforced by strong evidence and data-driven arguments.

4. Inspire and Motivate:

A presentation’s objective is usually to motivate or inspire the audience, particularly when leading, giving a public speaking, or building a team. In order to foster a sense of enthusiasm and commitment towards a shared vision or goal, the presenter is expected to inspire and energize the audience.

In order to achieve this goal, presenters must display passion, authenticity, and leadership skills. By sharing personal anecdotes, success stories, and uplifting quotes, presenters can evoke emotions and build a sense of camaraderie among the audience. In addition, presenting a clear vision and a path to achieving it can motivate the audience to act.

5. Report Findings:

Presentations are commonly used to present research findings, project results, financial results, or other critical data in academic and professional settings. Providing structured and visually appealing results facilitates comprehension and discussion by facilitating the presentation of results.

The methodology, findings, and implications of a research or project should be clearly presented in an effective reporting presentation. Charts, graphs, and infographics are excellent visual aids for enhancing data visualization and simplifying complex information. Further exploration and collaboration can also be enhanced by presenting limitations and future directions.

6. Training and Development:

Organizations use presentations to promote learning, skill development, and knowledge transfer, which make them an essential tool for training and development. This presentation aims to provide the audience with the tools and information they need to excel in their job.

An interactive and engaging training session that encourages active participation is crucial to achieving the training objective. Learning and skill application can be reinforced through hands-on exercises, role-playing, and group discussions. Feedback and follow-up resources can ensure continued growth.

7. Entertain:

Entertainment is a primary objective of some presentations, particularly in conferences, seminars, or social gatherings. A presentation’s primary purpose is to entertain the audience and keep them engaged, alleviate boredom, and create an enjoyable experience.

Presenters can use humor, storytelling, and multimedia elements to achieve the entertainment objective. Also, engaging the audience through quizzes, challenges, and audience participation can make the presentation more lively and enjoyable.

8. Problem-Solving:

A presentation can be used to solve problems and identify solutions, especially in business and decision-making contexts. The objective is to engage an audience in finding viable solutions to specific problems.

Before presenting potential solutions, presenters need to clarify the problem and its implications in order to achieve the problem-solving objective. Audiences can be guided through the decision-making process by using a structured approach such as the problem-solving model or SWOT analysis.

By involving the audience in brainstorming or group exercises, valuable insights and innovative solutions can also be gained.

9. Present Updates:

Presentations serve as an opportunity to share information about ongoing projects, company developments, or industry trends in business environments. Their objective is to keep stakeholders informed and engaged.

In order to achieve this objective, presenters must provide accurate and up-to-date information. By proactively addressing potential concerns or challenges, stakeholders can be instilled with confidence and foster transparency. Visual aids like timelines, charts, or trend graphs can help convey progress and future projections.

10. Facilitate Discussion:

A presentation can serve as a basis for group discussion, where the audience actively contributes ideas and perspectives. This promotes dialogue. A presenter must create an inclusive and open environment that encourages audience participation in order to achieve this objective.

It is beneficial to allow for a variety of viewpoints and experiences to be exchanged. Active listening and thoughtful responses from the presenter can enrich the discussion further.

11. Promote Collaboration:

Collaboration: Presentations encourage collaboration between members of a team by sharing ideas, progress, and goals. They encourage people to align efforts for a common goal.

Teamwork and a shared sense of purpose are essential to achieving the collaboration objective. By inviting input and feedback from all team members, the presenter can create a sense of inclusion and ownership. In order for the team’s efforts to be coordinated and productive, clear action plans and follow-up procedures must be established.

12. Showcase Creativity:

A presentation may be used to present innovative ideas, campaigns, or projects in creative fields such as design, art, or marketing. The objective is to impress and engage the audience through creative thinking.

Presenters must think outside the box and use unconventional presentation techniques in order to achieve the creativity objective. The presentation can be memorable and impactful if it incorporates multimedia elements, interactive experiences, or live demonstrations.

In addition, audience members can gain a deeper understanding of the project’s conception by providing context and explaining the creative process.

A well-organized and delivered presentation can accomplish its objectives effectively, leaving a lasting impression on the audience and fulfilling the presenter’s objectives.

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How to Write Content Objectives in PowerPoint: A Step-by-Step Guide

Writing content objectives in PowerPoint involves defining the goals of your presentation and what you hope your audience will learn or achieve by the end. It sets the stage for your entire presentation and provides clear direction for both you and your audience. In a few simple steps, you can craft effective content objectives that will strengthen your PowerPoint presentation.

After completing your content objectives, you’ll have a clear set of goals to guide your presentation. This not only helps you stay focused but also gives your audience a roadmap of what to expect. It enhances the effectiveness of your communication and ensures that your key messages are understood and remembered.

Introduction

When it comes to presenting information, whether it’s in a classroom, business meeting, or conference, clarity is king. One way to achieve this is by setting content objectives in your PowerPoint presentation. But what are content objectives, and why are they so crucial? Content objectives are specific targets that you set for your presentation to outline what you want your audience to learn or understand by the end. Think of them as the destination you want your audience to reach by the end of your journey together.

Why is this important, you ask? Well, have you ever sat through a presentation and walked out thinking, “What was the point of all that?” That’s what happens when content objectives are missing or unclear. Not only does it leave your audience confused, but it also makes your presentation seem unstructured and ineffective. Whether you’re a teacher, a business professional, or anyone else who uses PowerPoint, setting clear content objectives is an essential step to ensure that your presentation hits the mark every time.

Step by Step Tutorial on How to Write Content Objectives in PowerPoint

This section will provide you with clear steps to create and integrate content objectives into your PowerPoint presentation to make it more goal-oriented and focused.

Step 1: Identify the main topic of your presentation

Begin by clearly defining the central theme or subject of your presentation.

Knowing the main topic of your PowerPoint presentation is crucial as it lays the foundation for your content objectives. It’s like knowing what you want to cook before you start gathering ingredients. Once you have a clear topic in mind, you can start thinking about what specific aspects you want your audience to understand or learn about this topic.

Step 2: Determine what your audience should learn or achieve

Decide on the key takeaways or goals that you want your audience to walk away with after your presentation.

This step is all about putting yourself in your audience’s shoes. What do they need to know? What would be valuable for them to learn? It’s not just about what you want to tell them, but what they should remember. This will help you craft content objectives that resonate with your audience and provide real value.

Step 3: Write your objectives in a clear, concise manner

Articulate your content objectives in a way that is easy to understand and remember.

The way you write your objectives can make a big difference. They should be brief, to the point, and devoid of any jargon that might confuse your audience. Think of them as signposts along the road, guiding your audience to the final destination of your presentation.

Additional Information

Crafting content objectives in PowerPoint is not just about ticking a box; it’s about enhancing the overall impact of your presentation. It’s essential to strike a balance between being clear and being engaging. Your objectives should be like a promise to your audience, one that you fulfill as you take them through your slides.

Remember, objectives are not just statements; they are commitments to delivering value. So, it’s crucial to ensure that your content objectives align with the content of your slides. Consistency is key. You wouldn’t want to promise a thrilling adventure only to take your audience on a leisurely stroll, would you?

• Identify the main topic of your presentation.
• Determine what your audience should learn or achieve.
• Write your objectives in a clear, concise manner.

Frequently Asked Questions

How detailed should content objectives be.

Content objectives should be specific enough to provide direction but not so detailed that they become cumbersome. Think of them as the headline, not the full story.

Can content objectives change during the presentation preparation?

Absolutely, content objectives can evolve as you develop your presentation. It’s part of the creative process!

How many content objectives should a presentation have?

There’s no set number, but aim for no more than three to five objectives to keep your presentation focused.

Should content objectives be shared with the audience?

Yes, sharing your objectives at the beginning of your presentation can help set expectations and keep your audience engaged.

Can content objectives be used for all types of presentations?

Content objectives are versatile and can be used for educational, business, or any other type of presentation where you want to convey specific information.

Writing content objectives in PowerPoint is a skill that can significantly enhance the effectiveness of your presentations. It’s about providing a clear path for your audience to follow, ensuring that they leave with the knowledge or insight you’ve intended. Remember, your content objectives are the compass that guides your presentation, keeping it focused, relevant, and impactful.

So, the next time you’re preparing to step in front of an audience, take that extra moment to define your content objectives. It might just be the difference between a good presentation and a great one. Happy presenting!

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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How to Write Conference Presentation Objectives

Presenter: Robert Maribe Branch, Ed.D., professor, University of Georgia

The purpose of a learning objective is to specify a measurable performance. Learning objectives are what the presenter wants his or her participants to learn because of the conference presentation.   Learning objectives are like the destination for a trip you’re about to take. It is important to note that learning objectives are goals, not the activities performed to achieve those goals. They’re the end that you have in mind as you begin to plan your trip. Categories of learning, such as Bloom’s Taxonomy can be used to specify learning outcomes. Learning objectives specify knowledge, skills or attitudes for change. Bloom's taxonomy specifically targets these by seeking to increase knowledge (cognitive domain), develop skills (psychomotor domain) or develop emotional aptitude or balance (affective domain).

The cognitive domain is divided into several levels with the lowest skill level placed on the bottom level and the higher levels radiating upward:

• Evaluation (Highest level)
• Application
• Comprehension
• Knowledge (Lowest level)

Steps toward writing effective learning objectives:

• Make sure there is one measurable (performance) verb in each objective
• Limit one performance verb per learning objective
• Learning objectives are concise
• Performances are expressed in terms of what the participant will do (not the presenter)
• Objectives are realistic and represent authentic outcomes

View conference objectives  | View learning objectives  | View recording

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• Jul 19, 2022

The Best Examples of Presentation Objectives

Updated: Jan 31, 2023

The best examples of presentation objectives start with thinking about the goal of the presentation. When you watch excellent TED Talks, you don't have to think about why it was good, you just know. This is achieved because excellent presenters spend the time to develop a clear, concise, and compelling objective.

Before opening a PowerPoint deck or creating a presentation outline, identify your learning objectives, then craft your presentation objective by responding to these three questions:

What do you want the audience to KNOW ?

What do you want the audience to FEEL ?

What do you want the audience to DO ?

Write down the answers and create a simple presentation objective statement that describes these outcomes. Here are a few examples:

Get approval to spend $25,000 for additional software licenses to increase customer engagement

Convince lab partners to voluntarily clean up the lab after each use

Have Marketing agree to have new product literature ready one month before the product launches to ensure strong launch results.

Your Objective Must Connect Logically and Emotionally

It does no good to knock the knowledge objective out of the park if the audience does not care or relate to the topic. There are three common faults at this stage of creating your presentation objectives:

Presenting too much data. Overwhelming the audience with facts, terrific logic, and amazing content is not an objective and it will not help you accomplish your overall presentation objective.

The audience leaves not knowing what to do or lacking belief that their actions can make a difference. It is of little value to do an excellent job playing on emotions and generating depth of feeling if you do not provide a believable set of actions the audience can do.

The audience knows the actions they need to take but does not have an emotional commitment to do them. If the audience has no emotional draws to your objective and you fail to convince them that they do, the presentation will fail.

Based on these common faults, our recommendation is to keep it simple. It cannot be so far beyond the starting point for the audience's understanding that they are immediately lost. In fact, the opposite is true, you must start where the audience has some comfort level and can quickly grasp what you want them to know, feel, and do.

Your objective also needs to be realistic in scope. Better to narrow the scope and accomplish your objective rather than trying to take on too much. An overly broad scope often leads to an over-stuffed, confusing presentation. If you can’t state your objective concisely, consider paring it down.

Start And End with Your Know, Feel, Do Objective

Be direct about sharing your objective with your audience right from the beginning. Let them know why your topic is of interest. Address the what’s in it for me question your audience naturally is thinking.

You’ve no doubt noticed that great presenters often ask a provocative question or tell a short, hard-hitting story. They do that to accomplish a vital first step: break audience preoccupation with everything else. The audience is preoccupied with their own interests and problems.

The first step for excellent presenters is to break through this barrier to listening and get their attention. Sharing your audience-specific objective will get attention and bring your audience along to engage with you during the body of the presentation.

Finally, finish your presentation strong by going back to where you started your presentation. Remind the audience of your objective, connecting with the know, feel, and do statements. Drive it home by reminding them how your topic benefits them, solves a significant problem they have, provides insight, creates a competitive advantage, etc.

Your investment of time and thought to create a strong, audience-specific objective will pay off. Developing a presentation around a clear, concise and compelling objective will help you stand out as a presenter . It is hard work and it is the most common area where presenters fail. Apply these principles and you can reach your potential as an excellent presenter.

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Define your goal

Understand the complex idea well enough to be able to discern its most critical components from just the necessary but minor details.

It is a fact that you are NOT going to have enough time to get through everything that you want to say on your topic.

3-4 points = 50 min

5-6 points = 75 min

image source: http://www.thethingswesay.com/img/2787.jpg

Setting a learning objectives can help you as a teacher or presenter identify what it is that you want your students or audience to take away.  It can help keep you focused and not get off on a tangent either.

What are learning objectives?   It is a statement of what students will be able to do when they have completed instruction. 

 Learning objectives fall into 6 categories moving from lower level to high level learning: knowledge, comprehension, application, analysis, synthesis, and evaluation.

Lower level: Students will be able to locate the major organs that make up the circulatory system.

High level: Students will be able to evaluate the impact of an increase of interest rates on the housing market.

Identifying the learning outcomes also helps you decide what active learning activities can be incorporated into your lecture.

Learning objective verbs

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Instructions for Writing Learning Objectives and Content

• The learning objectives will appear in the meeting materials EXACTLY as they are entered on the Program Information Form. Please type carefully, and:
• End each objective with a period.
• Use upper and lower case appropriately.
• Do not abbreviate or use unusual characters.
• A learning objective (1) is very brief and (2) states the purpose of the presentation in terms of enabling the attendee to do something that can be measured. Therefore the objective should begin with a verb, followed by a short description of what specific task an attendee could expect to perform after participating in the session.
• Begin each objective with  one  of the following  measurable verbs :  Describe, Explain, Identify, Discuss, Compare, Define, Differentiate, List.
• Make a separate objective for each action. Example:  Define sleep deprivation and the consequences.  These are  two separate actions  and should be  split into two objectives  as follows:  1. Define sleep deprivation,  2. List the consequences of sleep deprivation.
• A 60-90 minute session should contain no more than  2-3  learning objectives.
• Learning objectives define the  expected outcome for the learner  within the classroom environment.
• Learning objectives  must be measurable  within the time allotted to the classroom setting.
• Speakers must cover all  learning objectives   and content  submitted on the Program Information Form.
• The program content must be presented in the time allotted for the session. Likewise, it is expected that speakers  use the full amount of time allotted  for their session with lecture, discussion, or question and answer time.
• When preparing the program content, speakers should ensure that they have  addressed all issues of diversity  as applicable to their session.

How Learning Objectives Will Be Used

The national professional organizations that grant ACHA continuing education accreditation require that each continuing education offering be evaluated by those in attendance. Each person who attends your session and requests continuing education credit will be asked to rate your presentation as to the extent the learning objective(s) were achieved.

Content can be described as  the information that will be presented to meet each learning objective . Example:

Objective:  Define sleep deprivation.   Content:   degrees of sleep, quantity of sleep, quality of sleep, circadian factors

Quality of Content

• Be in the form of a  brief  list, separated by commas
• Be congruent with purpose and objectives
• Include details beyond a restatement of objectives
• Reflect the intent of the objectives
• Be evidence-based or based on the best available evidence

On the Program Submission Form, you will be asked to provide specific sources for your content. Please provide complete information for these sources so that program planners can easily access the information. Examples:

Learning Methods

As you are developing your learning objectives, keep in mind that studies have shown that adults learn:

• By solving genuine problems (reviewing their own issues and daily encounters)
• By reflecting via analogy and comparison (comparing their own experiences or by comparing their experiences to the experiences of others)
• By practicing and applying new knowledge and strategies (time to practice, interact and discuss new application/strategy/knowledge)
• By developing a framework for application (creating plans for implementing change).

Please allow adequate time at the end of your presentation for a  Question & Answer  period. This allows participants to follow-up on key points from your presentation and also allows you to assess the extent to which your session’s learning objectives were achieved.

(Revised June 2015)

How to Make an Awesome Objectives Slide in PowerPoint

Yousef "yoyo" abu ghaidah.

• June 13, 2018
• One Comment

Let's be honest.

How many times have you witnessed a PowerPoint objectives slide that looked so bland that you cringed?

Did it happen to look a little something like this?

The Horror!

Presentation Objectives Matter!

Realize that a dull objectives slide will set your entire presentation up for failure .

The way I see it, the objectives slide is arguably the most important one of the lot.

Yes, it's true.

Think about it: this slide is going to be among the first things your audience is going to engage with.

On top of that, your PowerPoint objectives are practically embedded in everything  you're trying to communicate!

Give your objectives slide the importance it deserves and learn how to beautifully present objectives in PowerPoint.

All you have to do is follow this tutorial, and you'll end up with a crisp, sleek, and awesome-looking slide just like the one below!

VIDEO TUTORIAL

Designing a Beautiful Objectives Slide

For your own convenience, I'll show you everything you need to do to make a stellar objectives slide in the video below. I've also summarized the steps in this post.

?Step 1: Make the Dart and Dart Board

In this step, we're going to be playing with different PowerPoint shapes to make a cool dartboard infographic for your presentation objectives.

The Dartboard

First off, bring in six circles into your PowerPoint slide (it doesn't matter where, or how big they are; we'll fix all that up later).

Resize each circle making one circle larger than the last one. To do this, click on one of your six circles, then go to  Format . In the  Size box, make your first circle with a height and width of  1cm (0.39 inches)

Go ahead and set another circle's height and width to  2cm (0.78 in inches). Follow this pattern and do this with every circle (3cm (1.17 inches), 4cm (1.56 inches), etc.) .

Now stack your circles in a way that shows it goes from smallest to biggest. To do this, you have to play around with PowerPoint's Arrange and Alignment Features . If you need guidance on this, just refer to the video.

Go ahead and fill in your circles with different colors sequentially so you get a dartboard infographic.

You'll need to bring in three shapes into your PowerPoint slide: one rectangle with rounded corners, and two parallelograms.

Position them to look like a dart, just like the picture below.

Bring It All Together

Rotate your dart and stick it in the middle of your dartboard. You should end up with something like the image below.

Hurray! The hard part's done! You now have a dartboard infographic that goes well with your presentation objectives.

Step 2: Set up Your Objectives Slide

We're going to use a rectangle to set up the layout of the slide. Draw one out so that the width takes over the entire slide, but just be sure to keep the height short.

Now, place the dartboard on the left side of the slide, and keep your rectangle behind it.

After that, bring in a title for your objectives slide. Keep it short, sweet and noticeable.

Step 3: Bring in Your First Objective

To do this step, you're going to need some icons that represent what your first objective is about. If you're unfamiliar with how to do this, then check out Slide Cow's PowerPoint icon guide that will teach you three ways to bring in  any icon you want into your slide.

Once you've brought in the icon you want, place it in the rectangle you made in the second step.

Underneath your icon, add a  heading and some text that best explains your objective in a presentation setting . For best practice, I suggest following the SMART principle .

It's important to  align everything to the left here because it focuses on the strategy of the slide . That is, we want the audience to read everything from left-to-right, so that everything's sequential.

Step 4: Replicate and Modify

Group up the elements that make up your first objective (the icon, heading, and text) and duplicate it. Keep duplicating until you have enough elements to capture your message in full. For example, if you have three objectives, then duplicate your first objective twice.

You're all set to  modify each duplicated group to describe your other objectives. Keep it short and simple . Also, make sure everything is appropriately aligned and positioned.

Easy Peasy!

Designing PowerPoint objectives can be tricky, but hard work pays off ! With a slide like this, you're sure to set your presentation on the right track from the get-go. Promise!

If you have any issues, just leave a comment below and I'll get back to you.

i could not understand what are slide layouts in microsoft power point and explain the slide page layouts and explain the animation effects and slide objectives

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

55 Learning Objectives Examples

Learning objectives are explicit statements that clearly express what learners should be able to comprehend, perform or experience by the end of a course or instructional period (Adams, 2015).

They are fundamental to the process of educational planning and instructional design, acting as vehicles that drive both teaching and learning strategies.

Importantly, they ensure coherence and a clear focus, differentiating themselves from vague educational goals by generating precise, measurable outcomes of academic progress (Sewagegn, 2020).

I have front-loaded the examples in this article for your convenience, but do scroll past all the examples for some useful frameworks for learning how to write effective learning objectives.

Learning Objectives Examples

Learning objectives for internships.

For more, see: List of SMART Internship Goals

Learning Objectives for Presentations

For More: See This Detailed List of Communication Objectives Examples

Learning Objectives for Kindergarten

Taxonomies to assist in creating objectives.

Various taxonomies are available to educators as guides in formulating potent learning objectives, with three prominent ones provided below.

1. The SMART Framework for Learning Objectives

The SMART framework helps you to construct clear and well-defined learning objectives. It stands for: Specific, Measurable, Achievable, Relevant, and Time-bound (Doran, 1981).

• Specific objectives are ones that are straightforward, detailing the what, why, and how of the learning process. For example, an objective that states “Improve mental multiplication skills” is less specific than “Multiply two-digit numbers mentally within two minutes with 90% accuracy.” When I was learning to write learning objectives at university, I was taught to always explicitly describe the measurable outcome .
• Measurable objectives facilitate tracking progress and evaluating learning outcomes. An objective such as “Write a 500-word essay on the causes of World War II, substantiated with at least three academic sources” is measurable, as both word count and the number of sources can be quantified.
• Achievable objectives reflect realistic expectations based on the learner’s potential and learning environment, fostering motivation and commitment.
• Relevant objectives correspond with overarching educational goals and learner’s needs, such as an objective to “identify and manage common software vulnerabilities” in a cybersecurity course.
• Time-bound objectives specify the duration within which the learning should take place, enhancing management of time and resources in the learning process.

2. Bloom’s Taxonomy

Bloom’s taxonomy outlines six cognitive levels of understanding – knowledge, comprehension, application, analysis, synthesis, and evaluation (Adams, 2015). Each are presented below:

Each level is demonstrated below:

Here, we can reflect upon the level of learning and cognition expected of the learner, and utilize the Bloom’s taxonomy verbs to cater the learning objectives to that level.

3. Fink’s Taxonomy

Another helpful resource for creating objectives is Fink’s Taxonomy of Significant Learning , which emphasizes different dimensions of learning, including foundational knowledge, application, integration, human dimension, caring, and learning how to learn (Marzano, 2010):

• Foundational knowledge refers to the basic information learners must understand to progress with the topic at hand—for instance, understanding color theory before painting a canvas.
• Application gives learners real-world instances for applying the knowledge and skills they’ve cultivated, such as using Adobe Photoshop in a design project after a graphic design lecture.
• Integration enables learners to make interdisciplinary connections between the new knowledge and various fields of study or areas of life—for example, a business student applying economic theory to understand market dynamics in biotechnology.
• Human dimension involves personal and social implications of learning, i.e., how the learners see themselves and interact with others in light of the new knowledge.
• Caring challenges learners to develop new feelings, interests, or values aligned with the course outcomes, like fostering a conservation mindset in an environmental science course.
• Learning how to learn encourages learners to become self-directed and resourceful, enabling them to cultivate learning strategies, skills, and habits that make them lifelong learners, such as using reflective journals or peer reviews (Marzano, 2010).

An example of an objective that uses Fink’s framework could be:

“Learners will conduct a small research project about a famous physicist (foundational knowledge), incorporating class teachings (application) and their own interpretations (integration), then present to the class (human dimension), reflecting on how the physicist’s work affects them personally (caring) and how the project grew their understanding of research methods (learning how to learn).”

Why are Learning Objectives Important?

Effective learning objectives serve to streamline the learning process, creating a clear path for both teachers and learners.

The role of objectives in education mirrors the use of a roadmap on a journey; just as marking out stops and landmarks can facilitate navigation, learning objectives can clarify the trajectory of a course or lesson (Hall, Quinn, & Gollnick, 2018).

On a practical level, imagine teaching a course about climate change. Without explicit learning objectives (like understanding how carbon footprints contribute to global warming), learners could easily veer off track, misinterpreting the main focus.

Learning objectives also act as an anchor during assessments, providing a yardstick against which progress and performance can be gauged (Orr et al., 2022). When students are graduating high school, for example, it’s likely they’ll be assessed on some form of standardized testing to measure if the objectives have been met.

By serving as a guide for content selection and instructional design, learning objectives allow teachers to ensure coursework is suitably designed to meet learners’ needs and the broader course’s objectives (Li et al., 2022). In situations where time is crucial, such as military training or emergency medicine, keeping the focus narrow and relevant is crucial.

Tips and Tricks

1. tips on integrating learning objectives into course design.

Learning objectives serve as a foundation in the designing of a course.

They provide a structured framework that guides the incorporation of different course components, including instructional materials, activities, and assessments (Li et al., 2022).

When designing a photography course, for example, learning objectives guide the selection of appropriate theoretical content (like understanding aperture and shutter speed), practical activities (like a field trip for landscape photography), and the assessment methods (like a portfolio submission).

Just like how research objectives shape the methodology a research study will take, so too will learning objectives shape the teaching methods and assessment methods that will flow-on from the path set out in the overarching learning objectives.

2. Tips on Assessing and Revising your Learning Objectives Regularly

Learning objectives are not set in stone; they demand constant review and refinement.

In the light of feedback from learners, instructors or external bodies (like accreditation agencies), learning outcomes, and advancements in pedagogy, learning objectives may need to be revised (Orr et al., 2022).

Think about a programming course where new frameworks or libraries are regularly introduced; in such cases, the learning objectives would need to be updated to reflect these emerging trends. This provides opportunities for continual enhancement of the course design, thus fostering an environment of progressive learning and teaching (Sewagegn, 2020).

Teachers should revise their learning objectives every time they re-introduce the unit of work to a new cohort of students, taking into account the learnings and feedback you acquired last time you taught the unit.

Learning objectives, when effectively formulated and implemented, serve as key drivers of successful instruction.

They underscore the importance of clarity, directness, and depth in the learning process, fostering a learning environment designed for optimal learner engagement, progress tracking, and educational outcome (Hall, Quinn, & Gollnick, 2018).

With their expansive role in the educational journey, educators are encouraged to invest time and resourceful thought in crafting and continually refining their classroom objectives (Doran, 1981). Moreover, the use of established taxonomies and attention to characteristics like SMARTness in this process can greatly facilitate this endeavor.

As the backbone of well-structured courses, learning objectives deserve the thoughtful consideration and continuous improvement efforts of every dedicated educator. It is our hope that this article has provided insights that will help you bring more clarity, coherence, and effectiveness to your educational planning.

Adams, N. E. (2015). Bloom’s taxonomy of cognitive learning objectives.  Journal of the Medical Library Association: JMLA ,  103 (3), 152. doi: https://doi.org/10.3163%2F1536-5050.103.3.010

Doran, G. T. (1981). There’sa SMART way to write management’s goals and objectives.  Management review ,  70 (11), 35-36.

Hall, G. E., Quinn, L. F., & Gollnick, D. M. (2018).  Introduction to teaching: Making a difference in student learning . Sage Publications.

Li, Y., Rakovic, M., Poh, B. X., Gaševic, D., & Chen, G. (2022). Automatic Classification of Learning Objectives Based on Bloom’s Taxonomy.  International Educational Data Mining Society .

Marzano, R. J. (2010).  Designing & teaching learning goals & objectives . Solution Tree Press.

Orr, R. B., Csikari, M. M., Freeman, S., & Rodriguez, M. C. (2022). Writing and using learning objectives.  CBE—Life Sciences Education ,  21 (3). Doi: https://doi.org/10.1187/cbe.22-04-0073

Sewagegn, A. A. (2020). Learning objective and assessment linkage: its contribution to meaningful student learning.  Universal Journal of Educational Research ,  8 (11), 5044-5052.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ Unstructured Play: 13 Pros & Cons for Learning
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 17 Types of Play Based Learning in Early Childhood
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ Bruner’s Spiral Curriculum - The 3 Key Principles
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 7 Key Features of 21st Century Learning

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6 different Types of Presentation Goals

When you are doing a presentation you always have a goal. You are trying to get a message across. You are trying to teach your audience. Or you are trying to sell something. There is always a presentation goal.

There are different goals for a presentation. Here are six types of goals. Each of them has their own purpose. And each of them should be handled in a different way. In this article, I will explain how they work and how you as a speaker can benefit best.

The six presentation goals are:

To persuade or convince

To activate, to inspire or motivate, to entertain.

Most of the presentations in business are about informing the people in the room. A client or your manager asks you to come and present on the progress of the project. What they expect is to get informed. They aren’t looking for inspiration or funny videos. What they want is a clear explanation of what the status of the project is.

There are more examples of presentations that are about informing the audience. Like presenting financial results or presenting the findings of a research. Or when you are a teacher and informing the parents of all the things that are going on in your school.

These talks are often short and to the point. If there is too much information, people won’t remember much. They should be easy to understand for those in the room.

The talks focus on the facts. The goal is to give the audience these facts.

When the talks become a bit more complicated, that is usually because they aren’t only to inform. They are to educate. The goal is to have the audience go home understanding more about what they heard. They need to leave knowing a lot more.

This goes beyond stating facts. You want the audience to learn, so you have to pay attention to this. You need to teach or instruct the group of people in front of you. That means you need to know a lot about your topic.

There are many different examples of this talk. A workshop or training session is the most logical one of course. But also instructing your staff on new policies is an example.

Presentations to educate are often longer. Because you want the audience to remember what you teach them, you will use more examples and go more in depth. Often they are also more interactive since interaction helps the understanding. What is more important than the length, is how thorough you are on the topic.

There are a lot of presentations that have the goal of persuasion. Speakers want to convince the audience to understand or believe their stand on a topic. Or simpler: to buy a product or service.

These types of presentations you can often see in politics. The politician wants to convince the listener to vote for them. But you can see it as often in business. Each sales presentation is about persuading the potential client. You want them to choose your product or service.

A persuasive speech is working towards a solution. You show the problem. Then offer the audience the solution by presenting your views and methods. A persuasive speech offers evidence, logic and has emotion in it.

Close to persuasion is activation. These speeches present the audience with information that makes them want to take action. Fundraising presentations are good examples, but you can see them in politics a lot as well. Politicians want people to take action. Or vice versa, people want politicians to take action.

To make this type of presentation work, one of the most important ingredients is to tell them what to do. If the audience doesn’t know what to do, why would they act? Another important ingredient is passion. You are trying to make people move. They will only do that if they feel you believe.

In essence, every speaker wants to inspire. Inspiration, after all, is one of the most powerful emotions. It is great if you are able to inspire people to think, move or change their behavior.

These types of speeches are often seen at TED Conferences. More often you see them at events aimed at personal improvement. There are many motivational speakers there. You can also see motivational speeches within businesses. When management is trying to inspire the staff to work harder or better. The best examples of motivational speeches you find in locker rooms. When coaches are trying to get their teams out on the field full of positive adrenaline.

Talks that are inspiring are often very personal. Overcoming hardship usually does very well. But it doesn’t have to be about something bad that has happened. It can be about the future. The speech Martin Luther King gave was about a dream. In the future. That can be just as inspiring!

The last type of presentation is to entertain. Everybody likes to be entertained. And one way of entertaining is to have a great speech.

Many of these types of presentations are done in personal settings. When you are entertaining guests for example. Or when you are doing a speech at someone’s (or your own) wedding. But you can see the entertaining speeches in many places. Stand up comedy, theatre, but also presentations at an opening of an event. They are meant to entertain. To make the audience laugh and feel happy.

To make this presentation work, you have to give the audience what they are looking for: a good feeling. Sometimes you can accomplish this by telling jokes. But be careful, not everyone has the same humor. And especially these days, people are hurt easy.

To be able to make people feel good, you need to understand who is in the room and what makes them tick. You need to do your research here!

To conclude: your goals

Now that we’ve looked at the different types of goals, it’s time for you to determine your presentation goals. Have you figured them out yet? Make sure you do before you create the presentation! That way, you can work towards the goal.

And remember, when you are thinking about your presentation goals, think first about your audience. What should they get out of it? Because for all the different types of talks, the secret to all success is to understand your audience!

You need to define your goals. That means you need to take a few steps.

First , you need to get more understanding of your audience . Do your research . Find out what their wants and needs are.

Second , write down your own goals . What do you want to accomplish?

Third , find the overlap between you and your audience. And focus your presentation on that.

About Author

Bas van den Beld is the founder of Speak with Persuasion. He is also your first trainer. Bas is a highly sought-after consultant, trainer and professional speaker. He helps businesses and individuals become better and more confident speakers. He has won several awards for consulting, speaking and training, including being voted European Search Personality 2015, honoring his achievements within the search marketing industry.

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• Presentation Science

Set SMART Goals for Better Presentations

• By: Amy Boone

It’s the season of wish lists. What is it that you are wishing for this holiday season?

It’s not something you can get on Amazon, but many of us wish we were better at public speaking. But wishing to get better at giving presentations is like wishing to learn to play the piano. Or wishing to improve our golf swing. Presenting is an art form. A skill. It’s something that takes time and training and practice to improve. It takes intentionality.

If becoming a better presenter is on the list of things you’d like to accomplish, set SMART goals. SMART is an acronym that stands for specific, measurable, achievable, relevant, and time-bound. It’s a theory that has been adapted by different theorists. But it’s largely attributed to George T. Doran who wrote about SMART goals in his 1981 article “ There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives .” Some of his original terms have been adapted over the years, but the concept remains the same.

Let’s use Doran’s theory to help us move from wishing we were better speakers to actually achieving our goals.

First, “I want to be a better presenter” is a great goal, but it’s too broad. You need to zoom in. What is it specifically that you want to improve on? If you have a presentation coming up, record it. If you don’t, simply think about the things you feel you need to get better at. Then, make a list of at least 5 specific goals. They could be things like, make better eye contact with my audience members . Or develop content that flows more smoothly from the beginning to the end of the presentation . Or reduce the number of filler words (um’s, uh’s,) and use pauses more thoughtfully . Or increase my volume and vocal variety .

Once you have a targeted list of things you will work to improve, you can move on to examining how to measure them.

How you measure your goals will depend on the specific goals you’ve identified in the first step. Many of them can be measured by simply recording yourself every time you present and then going back to watch yourself and assessing your progress.

Other goals will take a little more work. You might need to enlist the help of audience members to give you feedback via an anonymous survey using a tool like SurveyMonkey. Or you might find it helpful to enlist the help of a presentation skills coach who can give you expert feedback on your progress.

I’m tempted to leave this letter blank. Why? Because I wholeheartedly believe that every single person who wants to get better at public speaking can. Are there some people who are naturally more gifted in this field? Sure. Just like there are some people who have natural music abilities or natural athletic abilities. But no one gets great just on natural abilities. Every skill takes work.

So yes , any goal you make toward improving your public speaking skills is achievable. In an article for NBC News, Sarah DiGiulio cites Marjorie L. North, a speech pathologist and lecturer at Harvard University who has been teaching public speaking for over 35 years. North says that everyone, regardless of personality traits, feels nervous when they are in front of a large crowd because it’s not a natural activity. And everyone can improve with preparation and practice. This is because public speaking is “a skill, not a talent.”

This is another letter that it’s tempting for me to want to skip over. Very few things are more valuable than strong communication skills. In fact, the CNBC article “ The 10 Most In-Demand Skills of 2019, According to LinkedIn ” lists persuasion (the ability to communicate in a way that influences and moves) second. Second. So if you are wondering if your goals to improve your presentation skills are relevant, they are .

This last element of SMART goals holds you accountable. For goals that seem scary or unattainable, you can delay progress indefinitely. If you don’t start, you don’t risk failing, right? But to get serious about achieving a goal, you need to instill progress markers and deadlines.

SMART goals can help you stop wishing and start working. Begin now. Write out specific, measurable, achievable, relevant, and time-bound goals about what you want to accomplish as a presenter.

If you want some support in reaching your goals , check out our full line of presentation design and training services today .

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21 Examples of Strong and Smart Resume Objectives

By Status.net Editorial Team on February 25, 2024 — 8 minutes to read

A strong and smart objective statement on your resume is a brief and concise summary of your professional goals. It’s important to create one because it’s the first impression a potential employer will have of you. A good objective statement can immediately catch their attention and encourage them to read the rest of your resume. Here are some examples and tips on how to create one.

First, let’s dive into understanding what a strong and smart objective statement means. It should be tailored to the specific job you are applying for and showcase your relevant skills and experiences. The aim is to clearly communicate your value and how you can contribute to the company’s success. For example:

To obtain a marketing manager position with (…) company, where I can apply my five years of experience in content creation, social media management, and data-driven campaigns to drive brand awareness and increase sales.

Next, let’s focus on the essential components of a strong objective statement. Use these elements to craft your own:

• Targeted Position : Mention the job title or role you are applying for. This demonstrates that you have a clear goal in mind.
• Relevant Skills : Highlight your skills and experiences that directly relate to the job requirements.
• Value Addition : Explain how you can contribute to the company’s growth or success.

Now let’s examine the importance of keeping your objective statement concise. Long paragraphs or unrelated information can quickly lose the employer’s interest. Aim to keep your statement to one or two sentences, like this:

Seeking a web developer role with (…) company to utilize my expertise in HTML, CSS, and JavaScript for creating responsive and user-friendly websites.

Crafting a Compelling Objective Statement

Identifying your goals.

When crafting a compelling objective statement for your resume, it’s important to first identify your goals. Consider what you want to accomplish in your career and how this job can help you get there. By defining your goals, you’ll have a clear direction when tailoring your objective statement. For example, if your goal is to work in marketing, you can write:

“Creative and results-driven marketing professional seeking a position that will utilize strong communication skills and strategic thinking to drive growth and positively impact the company’s bottom line.”

Tailoring to the Job Description

Next, it’s essential to tailor your objective statement to the job description. Carefully read the job posting and note the most important requirements and qualifications. Then, craft a statement highlighting how you meet those needs. By tailoring your objective statement, you demonstrate that you’re a strong fit for the position, and the employer will be more likely to consider your application. Here’s an example for a customer service role:

“Customer-focused professional with a proven track record in providing exceptional service, seeking an opportunity to leverage strong problem-solving and communication skills to enhance the customer experience and contribute to company success.”

Incorporating Keywords

Lastly, incorporating keywords from the job description in your objective statement is a great way to catch the attention of hiring managers and applicant tracking systems (ATS). Many companies use ATS to sort through resumes before a human even sees them, so including relevant keywords can help ensure your resume stands out. Compare the job description to your resume, and adjust your objective statement accordingly. For instance, if the job posting highlights “strong analytical skills,” you can write:

“Dedicated and highly organized professional with strong analytical skills, seeking a role that allows for collaboration and growth, while utilizing my expertise in data-driven decision-making to contribute to the company’s success.”

Examples of Effective Objective Statements

For recent graduates.

For recent graduates, it’s important to showcase your educational background and relevant skills to potential employers. Here are some examples:

• Eager marketing graduate with a strong foundation in data analytics and social media management seeking an entry-level position to apply skills and grow professionally in an innovative company.
• Dedicated computer science graduate with a passion for machine learning looking to apply programming and problem-solving skills in a challenging software development role.
• Business administration graduate with excellent organizational and communication skills, ready to contribute to team success in an entry-level human resources position.

For Career Changers

If you’re changing careers, emphasize transferable skills and your motivation for joining the new industry. Take a look at these examples:

• Detail-oriented accountant transitioning to a project management role, aiming to apply financial analysis, budgeting, and reporting expertise to improve internal processes and contribute to company growth.
• Experienced office manager looking to enter the marketing field, utilizing exceptional organizational and interpersonal skills to expand brand messaging and improve client relationships.

For Seasoned Professionals

As a seasoned professional, focus on highlighting your experience, accomplishments, and capabilities in the given field. Here are some examples:

• Results-driven sales professional with 10+ years of experience growing revenue and market share, seeking a managerial role to lead a high-performing sales team and expand the company’s customer base.
• Passionate software engineer with a track record of leading successful cross-functional teams, aiming to apply technical expertise and creative problem-solving skills in a senior development position.
• Certified public relations strategist with a history of executing successful campaigns, desiring to take on a leadership role to enhance brand identity and forge long-lasting relationships with key audiences.

The Do’s and Don’ts of Resume Objectives

When crafting your resume objective, it’s important to find the right balance between conveying your professional goals and showing the value you can bring to a company. Here are some do’s and don’ts to keep in mind when creating a strong and smart resume objective statement.

• Be specific: Tailor your resume objective to the job you’re applying for. Instead of using a general statement, focus on the company and position you’re interested in. For example, “Seeking a graphic designer position at XYZ Company to apply my strong design skills and creativity.”
• Show your value: Your resume objective should indicate how you can benefit the employer, not just what you want in a job. Use this opportunity to highlight your skills and experiences that make you an ideal candidate because it demonstrates your ability to contribute to the company’s success.
• Keep it concise: Brevity is key when writing a resume objective. Aim for two to three sentences, making sure to include your job title, relevant skills, and specific goals. This will keep your resume easy to read and understand.
• Use strong language: Optimize your resume objective with action verbs like “seeking,” “desire,” and “optimize” to show that you are proactive and results-driven, making your application more appealing to hiring managers.

Don’t:

• Be too vague: Avoid using generic and cliché phrases like “looking for a challenging opportunity” or “to gain experience in a fast-paced environment.” Instead, stay focused on the specific role and company.
• Make it all about yourself: While it’s important to express your career aspirations, employers want to see what value you can bring to their organization. Ensure that your resume objective balances your personal goals with how your skills and experiences can benefit the company.
• Exaggerate or falsify: Always be honest about your skills, experiences, and abilities. Embellishing your resume objective can come back to haunt you during interviews and referencing checks.

Frequently Asked Questions

How can i craft an effective resume objective as a fresher.

As a fresher, your resume objective should focus on your educational background, relevant coursework, and transferable skills. You can mention any internships, volunteer experience, or extracurricular activities that demonstrate your skills and passion for the job. For example, a student applying for an entry-level marketing position might write:

“Recent Marketing graduate with a strong academic record and experience in digital marketing, seeking an entry-level position to refine my skills and contribute to the success of a dynamic marketing team.”

What are some compelling career objective examples for experienced professionals?

For experienced professionals, your resume objective should emphasize your proven track record, expertise, and the value you can bring to the organization. Here are some examples:

• “Results-driven project manager with over 8 years of experience in the IT industry, seeking a leadership role to leverage my expertise in managing cross-functional teams and ensuring successful project delivery.”
• “Creative graphic designer with a strong portfolio and 5 years of experience, looking to expand my skills in a fast-paced agency environment to drive innovative design solutions for clients.”

Can you suggest some beginner-friendly resume objective examples?

Beginner-friendly resume objectives should highlight your relevant skills, achievements, and areas of interest. Some examples include:

• “Enthusiastic customer service professional with excellent communication skills and a strong track record of delivering outstanding customer experiences, seeking an opportunity to contribute to a dynamic customer support team.”
• “Dedicated sales specialist seeking an entry-level position to leverage my strong negotiation and networking abilities, along with a passion for helping clients find the perfect solution to meet their needs.”

How should an employee articulate their objectives within a resume?

When articulating your objectives within a resume, ensure that your statement is clear, concise, and tailored to the specific job you’re applying for. Focus on showcasing your skills, qualifications, and the value you can provide to the employer. Consider what unique traits or offerings you bring to the table and make sure they align with the job description.

Could you provide examples of strong resume objective statements for various job types?

For example:

• Administrative Assistant: “Organized and detail-oriented administrative professional with 4 years of experience, seeking a position to utilize my strong organizational skills, time management, and problem-solving abilities in a dynamic office environment.”
• Software Engineer: “Experienced software engineer with 6 years of experience in Java and Python development, seeking a challenging role to develop innovative solutions, improve the user experience, and contribute to the growth of a forward-thinking organization.”
• Human Resources: “Accomplished human resources professional with over 5 years of experience in employee relations, performance management, and recruitment, seeking an opportunity to develop and implement effective HR strategies to support workforce growth and organizational success.”

What are key elements of a smart objective statement on a resume?

A smart objective statement on a resume should include the following key elements:

• Be specific: Tailor your objective to the exact job title and requirements.
• Focus on your skills and qualifications: Highlight what makes you a strong candidate for the job.
• Be concise: Keep your objective statement to one or two sentences.
• Show enthusiasm: Express your genuine interest in the position and the company.
• Indicate the value you will bring: Illustrate how your skills and experience will benefit the organization.
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Management is a term we hear all the time, knowingly or unknowingly, as it is part of our everyday lives. Let us begin by understanding the term management with a relatable example.

Think of management as planning a family vacation. You decide on the destination, book flights and hotels, plan activities, and ensure everyone has their passports and luggage ready. You might delegate tasks, like having someone research local attractions while another person handles the budget. Management is all about organizing, coordinating, and leading a team. Therefore, management is the art of getting things done to achieve a primary goal.

Similarly, in every business, whether small or large, effective management is important for achieving success and fulfilling defined objectives.

This blog will explore the different aspects of management. Here, you will learn what management means, the objectives of management, necessary skills, and most importantly, it will guide you through career opportunities that align well with management.

If you’re considering a successful management career , then this guide is for you.

Management is defined as the process of organizing, planning, and coordinating tasks to achieve organizational goals. It involves leading people, making decisions, and ensuring that everything runs smoothly to reach the desired outcomes.

The primary functions of management are:

Planning is all about setting goals and objectives for a business in advance and determining the best way to achieve them. This helps in creating a roadmap for the future to establish goals and find ways to accomplish them. Good planning helps the organization stay focused and prepare for any challenges that may arise along the way.

Once the plans are in place, the next step is organizing. This means arranging tasks in a way that makes the plan work smoothly. Resources can be people, equipment, and money. During this process, the function of a manager is to ensure that tasks are assigned to employees and that they are aligned with the jobs they are supposed to do.

Staffing is a management process that involves hiring the right person for the job. It includes various activities such as recruiting new employees, providing training and development, conducting performance appraisals, managing compensation and benefits, and maintaining employee relations. Overall, staffing ensures that the right people with the right qualifications are hired, trained, and motivated to contribute to the organization’s success.

Directing is like being the captain of a team. It involves providing guidance, supervision, and leadership to motivate employees to work towards the organization’s objectives. Directing requires excellent communication skills, setting clear objectives, assigning tasks, and inspiring employees to perform well.

Controlling

Controlling is the process of tracking progress and ensuring everything is going according to plan. Managers regularly monitor how things are progressing and compare actual results with the goals set during the planning stage. If they notice any issues or deviations, they take corrective measures to fix them.

Achieving Organizational Goals: The primary objective of management is to work towards the organization’s mission, vision, and strategic objectives, ensuring business growth and long-term sustainability.

Optimizing Resources: Management aims to fully utilize the resources of the business, including human resources, financial assets, and technological equipment, to achieve maximum productivity.

Ensuring Growth and Development: Pushing the business to do better at all times is one such goal of management. Focusing on driving innovation, adaption, and continuous improvement within the organization to remain competitive.

Enhancing Stakeholder Value: Management seeks to create value for various stakeholders, including shareholders, employees, customers, suppliers, and the community, by delivering high-quality products and services and generating sustainable returns.

Promoting Employee Engagement and Development: This objective is important for any organization to have a sustainable business. Here, management aims to attract, retain, and develop talented employees by providing a supportive environment. This way it boosts employee productivity and efficiency and helps businesses thrive better.

Read More: 10 Ways Teens Can Earn Money and Gain Valuable Experience

• Top-Level Management:   Executives responsible for setting organizational goals and formulating strategies (e.g., CEOs, presidents).
• Middle-Level Management: Managers who implement strategies from top management and coordinate departmental activities (e.g., department heads, division managers, branch managers)
• Lower-Level Management: Supervisors overseeing day-to-day operations and managing frontline employees (e.g., team leaders, forepersons, supervisors).
• Leadership Skills
• Problem-Solving Skills 
• Communication Skills
• Time Management Skills 
• Analytical Skills 
• Interpersonal Skills 

Completing a management degree opens up various career opportunities across industries. Here are some potential career options after management:

• Business Manager
• Project Manager
• Human Resources Manager
• Marketing Manager
• Financial Manager
• Operations Manager
• Sales Manager
• Entrepreneur
• Healthcare Administrator
• Information Technology (IT) Manager
• Supply Chain Manager
• Nonprofit Manager
• Retail Manager
• Hospitality Manager
• Public Relations Manager
• General Manager

The importance of management is vital for an organization’s success. It’s a multifaceted field with a vast array of career opportunities. Understanding and excelling in management can help you build a strong foundation for your career. Therefore, with this management guide, you can improve and adapt to drive business success and growth.

Apna is India’s leading career destination platform. If you’re looking for job opportunities in management, then Apna jobs are for you. Whether you’re seeking roles as a sales manager , healthcare administrator, marketing manager , or human resources manager, with Apna’s job platform, you can now find unlimited management career opportunities.

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TGIF Theme and Goals

Under the theme of “Accelerating AI For Good,” TGIF will bring together educators, entrepreneurs, industry leaders, policymakers, and many others to be inspired by the possibilities to leverage AI to drive meaningful change, including: implications for implementing AI-powered solutions, iterating on how to remove roadblocks that stand before impactful AI efforts, and forming new connections with partners and collaborators to help inform and support positive, scalable AI innovations.

This year’s theme represents the remarkable potential for AI to help people learn, to help communities thrive, to help people and businesses work efficiently, and to help sustain the planet.

Examples of topics to be represented:

Possibilities and potential for AI to revolutionize society and improve people’s lives, across PA, the nation, and the world

Real cases of impactful AI innovations across the six conference tracks

Knowledge and skill development for use of AI tools for good across sectors and disciplines

Challenges and ethical considerations associated with implementation of AI systems and tools

Ideas for development of new AI technologies to drive change

Who should submit a proposal?

We invite proposals from anyone who has research, ideas, case studies, strategies, tools, or challenges to share related to the role of artificial intelligence in education, innovation, social mobility, and economic growth across our six tracks. This includes staff, teachers, and administrators from higher education and K-12, policymakers, entrepreneurs, investors, non-profit representatives, tech/AI professionals, and diverse industry leaders.

We especially encourage proposals for sessions that include higher education students, our future impact leaders, as part of the presentation team.

Our tracks encompass six core areas where AI is currently having the most impact on society or is ripe with potential for future impact to society at scale.

Each proposal must align with one or more of the following tracks:

Agriculture and Food Security

Life Sciences

Longevity and Life Quality

Robotics/Virtual Reality

Presentation Formats

Select one format per proposal.

• All presentations should include applicable resources, tools, or strategies participants can take away from the session and put into action.
• Proposals are due by 5:00 p.m. ET on Monday, July 8.

Best for: big, broadly-relevant ideas with 1-2 presenters.

This is a traditional conference presentation format, but the content should be anything but traditional. We are seeking dynamic featured speakers who have compelling ideas to share with our participants that showcase the extraordinary potential for AI to accelerate impact for the betterment of society, across sectors and disciplines. We encourage proposals that include engaging components such as audience interaction, videos, visuals, personal stories, or other high-impact presentation techniques.

Submit Featured Presentation Proposal

Best for: topics that benefit from insight from multiple presenters in a discussion-based format.

General AI discussion: We seek proposals for panels that engage in critical discussions about the possibilities, benefits, and challenges associated with leveraging AI for good. We encourage the formation of panels that represent diverse perspectives and productive dissent as panelists grapple with complex topics related to accelerating impact through AI.

Case-based AI discussion: Additionally, we seek proposals for panel discussions about specific cases of AI-powered impact, which will allow panelists to discuss how the project was developed, funded, implemented, its influence, and actionable takeaways for participants. You have the option to submit a proposal for a fully formed panel, or a partially formed panel that we can help curate additional panelists for.

Submit Panel Discussion Proposal

Best for: presenting a problem for participants to solve.

The Design Thinking Studio presents an AI-related problem accompanied by a “how might we …” challenge for participants to work collaboratively to solve. Sessions should include a brainstorming session for divergent thinking, followed by a convergent phase to refine ideas and narrow in on a solution.

Submit Design Thinking Studio Proposal

Best for: teaching participants how to use, create, or implement something.

Workshops should focus on knowledge and skill development as presenters lead participants through interactive demonstrations of how to use a tool, create something, or apply a strategy or technique in their setting, related to accelerating AI for good. Participants should leave the workshop knowing how to do something new and understanding the impact of doing it, be able to use a new tool in a real-life scenario, or work with new data sets that have implications for creating better AI models. If participants need to bring their own materials or equipment, please detail this in your proposal.

Submit Interactive Workshop Proposal

Best for: informal, technology-free, small group discussions.

Roundtables bring participants with common interests or goals together for a small-group discussion about a topic. These informal conversations don’t involve laptops or slideshows – just open minds and ideas. Discussion questions are pre-determined by the presenter to facilitate an engaging conversation about a topic, explore multiple viewpoints, and collectively develop new knowledge.

Submit Roundtable Proposal

Best for: Ideas in the exploration phase that are seeking immediate feedback, presentations to prospective collaborators or funders, or requests for connections to applicable audience attendees.

Do you have an idea for a session that doesn’t fit into one of these categories? Do you want to engage participants in a creative, dynamic, and memorable way? We invite proposals that break the mold and push beyond the boundaries of a typical conference session. Describe your vision for your session, how people will participate, what they will learn, and any specific space or equipment needs in your proposal.

Submit Design Your Own Proposal

Best for: ideas that can be conveyed best through images and graphics.

A poster presentation is a visual representation of an impactful project or project idea that will be displayed during the conference. Unlike a large group presentation, poster displays allow for more in-depth conversations with participants about the work, which lays the foundation for knowledge sharing and collaboration.

Submit Poster Proposal

Submission Information

• Presenters and co-presenters whose proposals are accepted by the review committee will be required to register for the conference using a special code which includes the Early Adopter, discounted registration fee . The TGIF planning team will provide the discount code within individual acceptance notifications.
• Presenters and co-presenters whose proposals are not accepted will also receive the Early Adopter, discounted registration fee via email notification.

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