framing conceptual framework for qualitative research

How To Make Conceptual Framework (With Examples and Templates)

We all know that a research paper has plenty of concepts involved. However, a great deal of concepts makes your study confusing.

A conceptual framework ensures that the concepts of your study are organized and presented comprehensively. Let this article guide you on how to make the conceptual framework of your study.

Related: How to Write a Concept Paper for Academic Research

Table of Contents

At a glance: free conceptual framework templates.

Too busy to create a conceptual framework from scratch? No problem. We’ve created templates for each conceptual framework so you can start on the right foot. All you need to do is enter the details of the variables. Feel free to modify the design according to your needs. Please read the main article below to learn more about the conceptual framework.

Conceptual Framework Template #1: Independent-Dependent Variable Model

Conceptual framework template #2: input-process-output (ipo) model, conceptual framework template #3: concept map, what is a conceptual framework.

A conceptual framework shows the relationship between the variables of your study.  It includes a visual diagram or a model that summarizes the concepts of your study and a narrative explanation of the model presented.

Why Should Research Be Given a Conceptual Framework?

Imagine your study as a long journey with the research result as the destination. You don’t want to get lost in your journey because of the complicated concepts. This is why you need to have a guide. The conceptual framework keeps you on track by presenting and simplifying the relationship between the variables. This is usually done through the use of illustrations that are supported by a written interpretation.

Also, people who will read your research must have a clear guide to the variables in your study and where the research is heading. By looking at the conceptual framework, the readers can get the gist of the research concepts without reading the entire study. 

Related: How to Write Significance of the Study (with Examples)

What Is the Difference Between Conceptual Framework and Theoretical Framework?

Both of them show concepts and ideas of your study. The theoretical framework presents the theories, rules, and principles that serve as the basis of the research. Thus, the theoretical framework presents broad concepts related to your study. On the other hand, the conceptual framework shows a specific approach derived from the theoretical framework. It provides particular variables and shows how these variables are related.

Let’s say your research is about the Effects of Social Media on the Political Literacy of College Students. You may include some theories related to political literacy, such as this paper, in your theoretical framework. Based on this paper, political participation and awareness determine political literacy.

For the conceptual framework, you may state that the specific form of political participation and awareness you will use for the study is the engagement of college students on political issues on social media. Then, through a diagram and narrative explanation, you can show that using social media affects the political literacy of college students.

What Are the Different Types of Conceptual Frameworks?

The conceptual framework has different types based on how the research concepts are organized 1 .

1. Taxonomy

In this type of conceptual framework, the phenomena of your study are grouped into categories without presenting the relationship among them. The point of this conceptual framework is to distinguish the categories from one another.

2. Visual Presentation

In this conceptual framework, the relationship between the phenomena and variables of your study is presented. Using this conceptual framework implies that your research provides empirical evidence to prove the relationship between variables. This is the type of conceptual framework that is usually used in research studies.

3. Mathematical Description

In this conceptual framework, the relationship between phenomena and variables of your study is described using mathematical formulas. Also, the extent of the relationship between these variables is presented with specific quantities.

How To Make Conceptual Framework: 4 Steps

1. identify the important variables of your study.

There are two essential variables that you must identify in your study: the independent and the dependent variables.

An independent variable is a variable that you can manipulate. It can affect the dependent variable. Meanwhile, the dependent variable is the resulting variable that you are measuring.

You may refer to your research question to determine your research’s independent and dependent variables.

Suppose your research question is: “Is There a Significant Relationship Between the Quantity of Organic Fertilizer Used and the Plant’s Growth Rate?” The independent variable of this study is the quantity of organic fertilizer used, while the dependent variable is the plant’s growth rate.

2. Think About How the Variables Are Related

Usually, the variables of a study have a direct relationship. If a change in one of your variables leads to a corresponding change in another, they might have this kind of relationship.

However, note that having a direct relationship between variables does not mean they already have a cause-and-effect relationship 2 . It takes statistical analysis to prove causation between variables.

Using our example earlier, the quantity of organic fertilizer may directly relate to the plant’s growth rate. However, we are not sure that the quantity of organic fertilizer is the sole reason for the plant’s growth rate changes.

3. Analyze and Determine Other Influencing Variables

Consider analyzing if other variables can affect the relationship between your independent and dependent variables 3 .

4. Create a Visual Diagram or a Model

Now that you’ve identified the variables and their relationship, you may create a visual diagram summarizing them.

Usually, shapes such as rectangles, circles, and arrows are used for the model. You may create a visual diagram or model for your conceptual framework in different ways. The three most common models are the independent-dependent variable model, the input-process-output (IPO) model, and concept maps.

a. Using the Independent-Dependent Variable Model

You may create this model by writing the independent and dependent variables inside rectangles. Then, insert a line segment between them, connecting the rectangles. This line segment indicates the direct relationship between these variables. 

Below is a visual diagram based on our example about the relationship between organic fertilizer and a plant’s growth rate. 

b. Using the Input-Process-Output (IPO) Model

If you want to emphasize your research process, the input-process-output model is the appropriate visual diagram for your conceptual framework.

To create your visual diagram using the IPO model, follow these steps:

• Determine the inputs of your study . Inputs are the variables you will use to arrive at your research result. Usually, your independent variables are also the inputs of your research. Let’s say your research is about the Level of Satisfaction of College Students Using Google Classroom as an Online Learning Platform. You may include in your inputs the profile of your respondents and the curriculum used in the online learning platform.
• Outline your research process. Using our example above, the research process should be like this: Data collection of student profiles → Administering questionnaires → Tabulation of students’ responses → Statistical data analysis.
• State the research output . Indicate what you are expecting after you conduct the research. In our example above, the research output is the assessed level of satisfaction of college students with the use of Google Classroom as an online learning platform.
• Create the model using the research’s determined input, process, and output.

Presented below is the IPO model for our example above.

c. Using Concept Maps

If you think the two models presented previously are insufficient to summarize your study’s concepts, you may use a concept map for your visual diagram.

A concept map is a helpful visual diagram if multiple variables affect one another. Let’s say your research is about Coping with the Remote Learning System: Anxiety Levels of College Students. Presented below is the concept map for the research’s conceptual framework:

5. Explain Your Conceptual Framework in Narrative Form

Provide a brief explanation of your conceptual framework. State the essential variables, their relationship, and the research outcome.

Using the same example about the relationship between organic fertilizer and the growth rate of the plant, we can come up with the following explanation to accompany the conceptual framework:

Figure 1 shows the Conceptual Framework of the study. The quantity of the organic fertilizer used is the independent variable, while the plant’s growth is the research’s dependent variable. These two variables are directly related based on the research’s empirical evidence.

Conceptual Framework in Quantitative Research

You can create your conceptual framework by following the steps discussed in the previous section. Note, however, that quantitative research has statistical analysis. Thus, you may use arrows to indicate a cause-and-effect relationship in your model. An arrow implies that your independent variable caused the changes in your dependent variable.

Usually, for quantitative research, the Input-Process-Output model is used as a visual diagram. Here is an example of a conceptual framework in quantitative research:

Research Topic : Level of Effectiveness of Corn (Zea mays) Silk Ethanol Extract as an Antioxidant

Conceptual Framework in Qualitative Research

Again, you can follow the same step-by-step guide discussed previously to create a conceptual framework for qualitative research. However, note that you should avoid using one-way arrows as they may indicate causation . Qualitative research cannot prove causation since it uses only descriptive and narrative analysis to relate variables.

Here is an example of a conceptual framework in qualitative research:

Research Topic : Lived Experiences of Medical Health Workers During Community Quarantine

Conceptual Framework Examples

Presented below are some examples of conceptual frameworks.

Research Topic : Hypoglycemic Ability of Gabi (Colocasia esculenta) Leaf Extract in the Blood Glucose Level of Swiss Mice (Mus musculus)

Figure 1 presents the Conceptual Framework of the study. The quantity of gabi leaf extract is the independent variable, while the Swiss mice’s blood glucose level is the study’s dependent variable. This study establishes a direct relationship between these variables through empirical evidence and statistical analysis . 

Research Topic : Level of Effectiveness of Using Social Media in the Political Literacy of College Students

Figure 1 shows the Conceptual Framework of the study. The input is the profile of the college students according to sex, year level, and the social media platform being used. The research process includes administering the questionnaires, tabulating students’ responses, and statistical data analysis and interpretation. The output is the effectiveness of using social media in the political literacy of college students.

Research Topic: Factors Affecting the Satisfaction Level of Community Inhabitants

Figure 1 presents a visual illustration of the factors that affect the satisfaction level of community inhabitants. As presented, environmental, societal, and economic factors influence the satisfaction level of community inhabitants. Each factor has its indicators which are considered in this study.

Tips and Warnings

• Please keep it simple. Avoid using fancy illustrations or designs when creating your conceptual framework. 
• Allot a lot of space for feedback. This is to show that your research variables or methodology might be revised based on the input from the research panel. Below is an example of a conceptual framework with a spot allotted for feedback.

Frequently Asked Questions

1. how can i create a conceptual framework in microsoft word.

First, click the Insert tab and select Shapes . You’ll see a wide range of shapes to choose from. Usually, rectangles, circles, and arrows are the shapes used for the conceptual framework. 

Next, draw your selected shape in the document.

Insert the name of the variable inside the shape. You can do this by pointing your cursor to the shape, right-clicking your mouse, selecting Add Text , and typing in the text.

Repeat the same process for the remaining variables of your study. If you need arrows to connect the different variables, you can insert one by going to the Insert tab, then Shape, and finally, Lines or Block Arrows, depending on your preferred arrow style.

2. How to explain my conceptual framework in defense?

If you have used the Independent-Dependent Variable Model in creating your conceptual framework, start by telling your research’s variables. Afterward, explain the relationship between these variables. Example: “Using statistical/descriptive analysis of the data we have collected, we are going to show how the <state your independent variable> exhibits a significant relationship to <state your dependent variable>.”

On the other hand, if you have used an Input-Process-Output Model, start by explaining the inputs of your research. Then, tell them about your research process. You may refer to the Research Methodology in Chapter 3 to accurately present your research process. Lastly, explain what your research outcome is.

Meanwhile, if you have used a concept map, ensure you understand the idea behind the illustration. Discuss how the concepts are related and highlight the research outcome.

3. In what stage of research is the conceptual framework written?

The research study’s conceptual framework is in Chapter 2, following the Review of Related Literature.

4. What is the difference between a Conceptual Framework and Literature Review?

The Conceptual Framework is a summary of the concepts of your study where the relationship of the variables is presented. On the other hand, Literature Review is a collection of published studies and literature related to your study. 

Suppose your research concerns the Hypoglycemic Ability of Gabi (Colocasia esculenta) Leaf Extract on Swiss Mice (Mus musculus). In your conceptual framework, you will create a visual diagram and a narrative explanation presenting the quantity of gabi leaf extract and the mice’s blood glucose level as your research variables. On the other hand, for the literature review, you may include this study and explain how this is related to your research topic.

5. When do I use a two-way arrow for my conceptual framework?

You will use a two-way arrow in your conceptual framework if the variables of your study are interdependent. If variable A affects variable B and variable B also affects variable A, you may use a two-way arrow to show that A and B affect each other.

Suppose your research concerns the Relationship Between Students’ Satisfaction Levels and Online Learning Platforms. Since students’ satisfaction level determines the online learning platform the school uses and vice versa, these variables have a direct relationship. Thus, you may use two-way arrows to indicate that the variables directly affect each other.

• Conceptual Framework – Meaning, Importance and How to Write it. (2020). Retrieved 27 April 2021, from https://afribary.com/knowledge/conceptual-framework/
• Correlation vs Causation. Retrieved 27 April 2021, from https://www.jmp.com/en_ph/statistics-knowledge-portal/what-is-correlation/correlation-vs-causation.html
• Swaen, B., & George, T. (2022, August 22). What is a conceptual framework? Tips & Examples. Retrieved December 5, 2022, from https://www.scribbr.com/methodology/conceptual-framework/

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Home » Conceptual Framework – Types, Methodology and Examples

Conceptual Framework – Types, Methodology and Examples

Table of Contents

A conceptual framework is a structured representation of the variables, relationships, and theories underlying a research study. It provides a visual or written guide to help researchers define the scope of their work, clarify research objectives, and connect findings to broader theoretical foundations. A well-crafted conceptual framework ensures that research is coherent, organized, and grounded in established knowledge.

This article explores the types of conceptual frameworks, the methodology for developing them, and practical examples to illustrate their application.

Conceptual Framework

A conceptual framework outlines the key concepts, variables, and their interconnections in a study. It is often depicted through diagrams or models that represent the theoretical structure of the research. The framework serves as a foundation, linking theoretical knowledge to research questions and methodologies.

Key Features:

• Defines Variables: Identifies the independent, dependent, and mediating variables in the study.
• Establishes Relationships: Shows how variables interact or influence each other.
• Guides Research: Helps researchers design studies, collect data, and interpret results systematically.

Example: In a study examining the impact of social media usage on academic performance, the conceptual framework might include variables like “time spent on social media,” “type of content accessed,” and “study habits.”

Importance of a Conceptual Framework

• Clarity and Focus: Provides a clear understanding of the research topic and its boundaries.
• Connection to Theory: Links the research to established theories and models.
• Guides Methodology: Influences the choice of research methods and data collection techniques.
• Interprets Results: Offers a lens through which to analyze and understand findings.
• Enhances Credibility: Demonstrates the academic rigor and depth of the study.

Types of Conceptual Frameworks

1. descriptive conceptual framework.

• Focus: Describes the key concepts and their relationships without predicting outcomes.
• Use Case: Ideal for exploratory studies aiming to understand phenomena.
• Example: A framework illustrating the factors influencing consumer preferences, such as price, quality, and branding.

2. Explanatory Conceptual Framework

• Focus: Explains causal or correlational relationships between variables.
• Use Case: Suitable for studies aiming to test hypotheses or causal links.
• Example: A framework showing how work environment affects employee productivity through motivation.

3. Predictive Conceptual Framework

• Focus: Forecasts outcomes based on relationships among variables.
• Use Case: Common in studies seeking to predict trends or behaviors.
• Example: A model predicting customer satisfaction based on service quality and response time.

4. Analytical Conceptual Framework

• Focus: Breaks down complex systems into smaller, manageable components.
• Use Case: Used in studies analyzing multifaceted systems or problems.
• Example: Analyzing the impact of government policies on economic growth, breaking it into policy type, sectoral impact, and GDP changes.

5. Integrative Conceptual Framework

• Focus: Combines multiple theories or models to address a research question.
• Use Case: Ideal for interdisciplinary studies requiring insights from various fields.
• Example: Merging psychological and sociological theories to study social media’s influence on mental health.

Methodology for Developing a Conceptual Framework

1. identify the research problem.

Clearly define the issue or question the research aims to address.

• Example: “What is the impact of leadership style on employee satisfaction?”

2. Review Existing Literature

Examine relevant theories, models, and studies to identify key concepts and variables.

• Example: Herzberg’s Two-Factor Theory might inform a study on workplace motivation.

3. Define Key Variables

Identify the independent (cause), dependent (effect), and mediating/moderating variables in the study.

• Independent Variable: Leadership Style.
• Dependent Variable: Employee Satisfaction.
• Mediating Variable: Communication Quality.

4. Establish Relationships

Determine how the variables interact or influence each other.

• Example: Leadership style influences employee satisfaction directly and indirectly through communication quality.

5. Design the Framework

Create a visual representation (diagram or flowchart) to illustrate the relationships. Include arrows or lines to indicate causal links or correlations.

6. Refine and Align

Ensure the framework aligns with research objectives and methods. Review it with advisors or peers for clarity and coherence.

Examples of Conceptual Frameworks

Example 1: educational research.

Research Question: How does parental involvement affect students’ academic performance? Conceptual Framework:

• Independent Variable: Parental Involvement (e.g., time spent helping with homework).
• Dependent Variable: Academic Performance (e.g., grades or test scores).
• Mediating Variable: Student Motivation.
• Arrows from “Parental Involvement” to “Student Motivation” and “Academic Performance.”
• An arrow from “Student Motivation” to “Academic Performance.”

Example 2: Business Research

Research Question: What factors influence customer loyalty in online shopping? Conceptual Framework:

• Independent Variables: Website Usability, Product Quality, Customer Support.
• Dependent Variable: Customer Loyalty.
• Moderating Variable: Customer Satisfaction.
• Arrows from each independent variable to “Customer Loyalty,” with “Customer Satisfaction” as a moderator.

Example 3: Healthcare Research

Research Question: How do lifestyle factors impact cardiovascular health? Conceptual Framework:

• Independent Variables: Diet, Exercise, Stress Levels.
• Dependent Variable: Cardiovascular Health.
• Mediating Variable: Body Mass Index (BMI).
• Arrows from “Diet,” “Exercise,” and “Stress Levels” to “BMI” and “Cardiovascular Health.”
• An arrow from “BMI” to “Cardiovascular Health.”

Advantages of a Conceptual Framework

• Organized Approach: Structures the research process and keeps it focused.
• Enhanced Clarity: Clarifies the relationships among variables for both researchers and readers.
• Theory Integration: Bridges theoretical knowledge with empirical research.
• Improved Communication: Visual representations make complex relationships easier to understand.
• Guides Analysis: Provides a reference point for interpreting data and findings.

Limitations of Conceptual Frameworks

• Over-Simplification: May oversimplify complex phenomena by focusing only on selected variables.
• Bias Risk: Frameworks can reflect the researcher’s subjective perspective, leading to biased interpretations.
• Rigidity: Pre-defined structures may limit the exploration of unexpected findings.
• Dependency on Literature: Relies heavily on the availability and quality of existing research.

Tips for Crafting a Strong Conceptual Framework

• Be Specific: Clearly define variables and their roles in the study.
• Use Visuals: Incorporate diagrams to enhance understanding and presentation.
• Align with Objectives: Ensure the framework directly addresses the research goals.
• Incorporate Feedback: Review the framework with mentors or colleagues to refine it.
• Keep it Flexible: Allow room for adjustments based on new insights or findings.

A conceptual framework is a vital component of research that organizes ideas, links theories to research objectives, and visually represents the relationships among variables. By understanding its types, employing a systematic methodology, and using practical examples, researchers can craft frameworks that enhance clarity, coherence, and the overall quality of their work. Whether used in social sciences, business, or healthcare, a well-developed conceptual framework serves as the backbone of meaningful research.

• Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . Sage Publications.
• Maxwell, J. A. (2013). Qualitative Research Design: An Interactive Approach . Sage Publications.
• Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook . Sage Publications.
• Yin, R. K. (2017). Case Study Research and Applications: Design and Methods . Sage Publications.
• Strauss, A., & Corbin, J. (2015). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory . Sage Publications.

About the author

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Researcher, Academic Writer, Web developer

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Chapter 4: Theoretical frameworks for qualitative research

Tess Tsindos

Learning outcomes

Upon completion of this chapter, you should be able to:

• Describe qualitative frameworks.
• Explain why frameworks are used in qualitative research.
• Identify various frameworks used in qualitative research.

What is a Framework?

A framework is a set of broad concepts or principles used to guide research.  As described by Varpio and colleagues 1 , a framework is a logically developed and connected set of concepts and premises – developed from one or more theories – that a researcher uses as a scaffold for their study. The researcher must define any concepts and theories that will provide the grounding for the research and link them through logical connections, and must relate these concepts to the study that is being carried out. In using a particular theory to guide their study, the researcher needs to ensure that the theoretical framework is reflected in the work in which they are engaged.

It is important to acknowledge that the terms ‘theories’ ( see Chapter 3 ), ‘frameworks’ and ‘paradigms’ are sometimes used interchangeably. However, there are differences between these concepts. To complicate matters further, theoretical frameworks and conceptual frameworks are also used. In addition, quantitative and qualitative researchers usually start from different standpoints in terms of theories and frameworks.

A diagram by Varpio and colleagues demonstrates the similarities and differences between theories and frameworks, and how they influence research approaches. 1(p991) The diagram displays the objectivist or deductive approach to research on the left-hand side. Note how the conceptual framework is first finalised before any research is commenced, and it involves the articulation of hypotheses that are to be tested using the data collected. This is often referred to as a top-down approach and/or a general (theory or framework) to a specific (data) approach.

The diagram displays the subjectivist or inductive approach to research on the right-hand side. Note how data is collected first, and through data analysis, a tentative framework is proposed. The framework is then firmed up as new insights are gained from the data analysis. This is referred to as a specific (data) to general (theory and framework) approach .

Why d o w e u se f rameworks?

A framework helps guide the questions used to elicit your data collection. A framework is not prescriptive, but it needs to be suitable for the research question(s), setting and participants. Therefore, the researcher might use different frameworks to guide different research studies.

A framework informs the study’s recruitment and sampling, and informs, guides or structures how data is collected and analysed. For example, a framework concerned with health systems will assist the researcher to analyse the data in a certain way, while a framework concerned with psychological development will have very different ways of approaching the analysis of data. This is due to the differences underpinning the concepts and premises concerned with investigating health systems, compared to the study of psychological development. The framework adopted also guides emerging interpretations of the data and helps in comparing and contrasting data across participants, cases and studies.

Some examples of foundational frameworks used to guide qualitative research in health services and public health:

• The Behaviour Change Wheel 2
• Consolidated Framework for Implementation Research (CFIR) 3
• Theoretical framework of acceptability 4
• Normalization Process Theory 5
• Candidacy Framework 6
• Aboriginal social determinants of health 7(p8)
• Social determinants of health 8
• Social model of health 9,10
• Systems theory 11
• Biopsychosocial model 12
• Discipline-specific models
• Disease-specific frameworks

E xamples of f rameworks

In Table 4.1, citations of published papers are included to demonstrate how the particular framework helps to ‘frame’ the research question and the interpretation of results.

Table 4.1. Frameworks and references

As discussed in Chapter 3, qualitative research is not an absolute science. While not all research may need a framework or theory (particularly descriptive studies, outlined in Chapter 5), the use of a framework or theory can help to position the research questions, research processes and conclusions and implications within the relevant research paradigm. Theories and frameworks also help to bring to focus areas of the research problem that may not have been considered.

• Varpio L, Paradis E, Uijtdehaage S, Young M. The distinctions between theory, theoretical framework, and conceptual framework. Acad Med . 2020;95(7):989-994. doi:10.1097/ACM.0000000000003075
• Michie S, van Stralen MM, West R. The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implement Sci .  2011;6:42. doi:10.1186/1748-5908-6-42
• CFIR Research Team. Consolidated Framework for Implementation Research (CFIR). Center for Clinical Management Research. 2023. Accessed February 15, 2023. https://cfirguide.org/
• Sekhon M, Cartwright M, Francis JJ. Acceptability of healthcare interventions: an overview of reviews and development of a theoretical framework. BMC Health Serv Res . 2017;17:88. doi:10.1186/s12913-017-2031-8
• Murray E, Treweek S, Pope C, et al. Normalisation process theory: a framework for developing, evaluating and implementing complex interventions. BMC Med .  2010;8:63. doi:10.1186/1741-7015-8-63
• Tookey S, Renzi C, Waller J, von Wagner C, Whitaker KL. Using the candidacy framework to understand how doctor-patient interactions influence perceived eligibility to seek help for cancer alarm symptoms: a qualitative interview study. BMC Health Serv Res . 2018;18(1):937. doi:10.1186/s12913-018-3730-5
• Lyon P. Aboriginal Health in Aboriginal Hands: Community-Controlled Comprehensive Primary Health Care @ Central Australian Aboriginal Congress; 2016. Accessed February 15, 2023. https://nacchocommunique.com/wp-content/uploads/2017/09/cphc-congress-final-report.pdf
• Solar O., Irwin A. A Conceptual Framework for Action on the Social Determinants of Health:   Social Determinants of Health Discussion Paper 2 (Policy and Practice); 2010. Accessed February 22, 2023. https://www.who.int/publications/i/item/9789241500852
• Yuill C, Crinson I, Duncan E. Key Concepts in Health Studies . SAGE Publications; 2010.
• Germov J. Imagining health problems as social issues. In: Germov J, ed. Second Opinion: An Introduction to Health Sociology . Oxford University Press; 2014.
• Laszlo A, Krippner S. Systems theories: their origins, foundations, and development. In: Jordan JS, ed. Advances in Psychology . Science Direct; 1998:47-74.
• Engel GL. From biomedical to biopsychosocial: being scientific in the human domain. Psychosomatics . 1997;38(6):521-528. doi:10.1016/S0033-3182(97)71396-3
• Schmidtke KA, Drinkwater KG. A cross-sectional survey assessing the influence of theoretically informed behavioural factors on hand hygiene across seven countries during the COVID-19 pandemic. BMC Public Health . 2021;21:1432. doi:10.1186/s12889-021-11491-4
• Graham-Wisener L, Nelson A, Byrne A, et al. Understanding public attitudes to death talk and advance care planning in Northern Ireland using health behaviour change theory: a qualitative study. BMC Public Health . 2022;22:906. doi:10.1186/s12889-022-13319-1
• Walker R, Quong S, Olivier P, Wu L, Xie J, Boyle J. Empowerment for behaviour change through social connections: a qualitative exploration of women’s preferences in preconception health promotion in the state of Victoria, Australia. BMC Public Health . 2022;22:1642. doi:10.1186/s12889-022-14028-5
• Ayton DR, Barker AL, Morello RT, et al. Barriers and enablers to the implementation of the 6-PACK falls prevention program: a pre-implementation study in hospitals participating in a cluster randomised controlled trial. PLOS ONE . 2017;12(2):e0171932. doi:10.1371/journal.pone.0171932
• Pratt R, Xiong S, Kmiecik A, et al. The implementation of a smoking cessation and alcohol abstinence intervention for people experiencing homelessness. BMC Public Health . 2022;22:1260. doi:10.1186/s12889-022-13563-5
• Bossert J, Mahler C, Boltenhagen U, et al. Protocol for the process evaluation of a counselling intervention designed to educate cancer patients on complementary and integrative health care and promote interprofessional collaboration in this area (the CCC-Integrativ study). PLOS ONE . 2022;17(5):e0268091. doi:10.1371/journal.pone.0268091
• Lwin KS, Bhandari AKC, Nguyen PT, et al. Factors influencing implementation of health-promoting interventions at workplaces: protocol for a scoping review. PLOS ONE . 2022;17(10):e0275887. doi:10.1371/journal.pone.0275887
• Wilhelm AK, Schwedhelm M, Bigelow M, et al. Evaluation of a school-based participatory intervention to improve school environments using the Consolidated Framework for Implementation Research. BMC Public Health . 2021;21:1615. doi:10.1186/s12889-021-11644-5
• Timm L, Annerstedt KS, Ahlgren JÁ, et al. Application of the Theoretical Framework of Acceptability to assess a telephone-facilitated health coaching intervention for the prevention and management of type 2 diabetes. PLOS ONE . 2022;17(10):e0275576. doi:10.1371/journal.pone.0275576
• Laing L, Salema N-E, Jeffries M, et al. Understanding factors that could influence patient acceptability of the use of the PINCER intervention in primary care: a qualitative exploration using the Theoretical Framework of Acceptability. PLOS ONE . 2022;17(10):e0275633. doi:10.1371/journal.pone.0275633
• Renko E, Knittle K, Palsola M, Lintunen T, Hankonen N. Acceptability, reach and implementation of a training to enhance teachers’ skills in physical activity promotion. BMC Public Health . 2020;20:1568. doi:10.1186/s12889-020-09653-x
• Alexander SM, Agaba A, Campbell JI, et al. A qualitative study of the acceptability of remote electronic bednet use monitoring in Uganda. BMC Public Health . 2022;22:1010. doi:10.1186/s12889-022-13393
• May C, Rapley T, Mair FS, et al. Normalization Process Theory On-line Users’ Manual, Toolkit and NoMAD instrument. 2015. Accessed February 15, 2023. https://normalization-process-theory.northumbria.ac.uk/
• Davis S. Ready for prime time? Using Normalization Process Theory to evaluate implementation success of personal health records designed for decision making. Front Digit  Health . 2020;2:575951. doi:10.3389/fdgth.2020.575951
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Qualitative Research – a practical guide for health and social care researchers and practitioners Copyright © 2023 by Darshini Ayton; Tess Tsindos; Danielle Berkovic is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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The Ultimate Guide to Qualitative Research - Part 1: The Basics

• Introduction and overview
• What is qualitative research?
• What is qualitative data?
• Examples of qualitative data
• Qualitative vs. quantitative research
• Mixed methods
• Qualitative research preparation
• Theoretical perspective
• Theoretical framework
• Literature reviews
• Research question
• Introduction

Understanding conceptual frameworks

Selecting and developing your framework, variables in a conceptual framework.

• Conceptual vs. theoretical framework
• Data collection
• Qualitative research methods
• Focus groups
• Observational research
• Case studies
• Ethnographical research
• Ethical considerations
• Confidentiality and privacy
• Power dynamics
• Reflexivity

Conceptual framework: Definition and theory

Theoretical and conceptual frameworks ultimately go hand in hand, but while there is significant overlap with theoretical perspectives and theoretical frameworks, understanding the essential differences is important when designing your research project.

Let's explore the idea of a conceptual framework, provide a few common examples, and discuss how to choose a framework for your study. Keep in mind that a conceptual framework will differ from a theoretical framework and that we will explore these differences in the next section.

In this section, we'll delve into the intricacies of conceptual frameworks and their role in qualitative research . They are essentially the scaffolding on which you hang your research questions and analysis . They define the concepts that you'll study and articulate the relationships among them.

Developing conceptual frameworks in research

At the most basic level, a conceptual framework is a visual or written product that explains, either graphically or in narrative form, the main things to be studied, the key factors, variables, or constructs, and any presumed relationships among them. It acts as a road map guiding the course of your research, directing what will be studied, and helping to organize and analyze the data.

The purpose of a conceptual framework

A conceptual framework serves multiple functions in a research project. It helps in clarifying the research problem and purpose, assists in refining the research questions, and guides the data collection and analysis process. It's the tool that ties all aspects of the study together, offering a coherent perspective for the researcher and readers to understand the research more holistically.

Relation between theoretical perspectives and conceptual frameworks

Theoretical perspectives offer overarching philosophies and assumptions that guide the research process, while conceptual frameworks are the specific devices that are derived from these perspectives to operationalize the study. If a theoretical perspective is the broad philosophical underpinning, a conceptual framework is a pragmatic approach that puts that philosophy into practice in the context of the study.

For instance, if you're working from a feminist theoretical perspective, your conceptual framework might involve specific constructs like gender roles, power dynamics , and societal norms, as well as the relationships between these constructs. The conceptual framework would be the lens through which you examine and interpret your data, guided by your theoretical perspective.

Critical theory

Critical theory is a theoretical perspective that seeks to confront social, historical, and ideological forces and structures that produce and constrain social problems. The corresponding conceptual framework might focus on constructs like power relations, historical context, and societal structures. For instance, a study on income inequality might have a conceptual framework involving constructs of socioeconomic status, institutional policies, and the distribution of resources.

Feminist theory

Feminist theory emphasizes the societal roles of gender and power relationships. A conceptual framework derived from this theory might involve constructs like gender roles, power dynamics, and societal norms. In a study about gender representation in media, a feminist conceptual framework could involve constructs such as stereotyping, representation, and societal expectations of gender.

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Choosing and developing your conceptual framework is a pivotal process in your research design. This framework will help guide your study, inform your methodology , and shape your analysis .

Factors to consider when choosing a framework

Your conceptual framework should be derived from and align with your chosen theoretical perspective , but there are other considerations as well. It should resonate with your research question , problem, or purpose and be applicable to the specific context or population you are studying. You should also consider the feasibility of operationalizing the constructs in your framework.

When selecting a conceptual framework, consider the following questions:

1. How does this framework relate to my research topic? 2. Can I use this framework to effectively address my research question(s)? 3. Does this framework resonate with the population and context I'm studying? 4. Can the constructs in this framework be feasibly operationalized in my study?

Steps in developing a conceptual framework

Developing your conceptual framework involves a few key steps:

1. Identify key constructs: Based on your theoretical perspective and research question(s) , what are the main constructs or variables that you need to explore in your study? 2. Clarify relationships among constructs: How do these constructs relate to each other? Are there presumed causal relationships, correlations, or other types of associations? 3. Define each construct: Clearly define what each construct means in the context of your study. This might also involve operationalizing each construct or defining the indicators you will use to measure or identify each construct. 4. Create a visual representation : It is often extremely helpful to create a visual representation of your conceptual framework to illustrate the constructs and their relationships. Map out the relationships among constructs to develop a holistic understanding of what you want to study.

Remember, your conceptual framework is not set in stone. You can start creating your conceptual framework based on your literature review and your own critical reflections. As you proceed with your study, you might need to refine or adapt your conceptual framework based on what you're learning from your data. Developing a robust framework is an iterative process that requires critical thinking, creativity, and flexibility.

A strong conceptual framework includes variables that refer to the constructs or characteristics that are being studied. They are the building blocks of your research study. It might be helpful to think about how the variables in your conceptual framework could be categorized as independent and dependent variables, which respectively influence and are influenced within the research study.

Independent variables and dependent variables

An independent variable is the characteristic or condition that is manipulated or selected by the researcher to determine its effect on the dependent variable. For example, in a study exploring the impact of classroom size on student engagement, classroom size would be the independent variable.

The dependent variable is the main outcome that the researcher is interested in studying or explaining. In the example given above, student engagement would be the dependent variable, as it's the outcome being observed for any changes in response to the independent variable (classroom size). In essence, defining these variables can help you identify the cause-and-effect relationships in your study. While it might be difficult to know beforehand exactly which variables will be important and how they relate to one another, this is a helpful thought exercise to flesh out potential relationships among variables you may want to study.

Relationships among variables

Within a conceptual framework, the dependent and independent variables are listed in addition to their proposed relationships to each other. The ways in which these variables influence one another form the crux of the propositions or assumptions that guide your research.

In a conceptual framework based on the theoretical perspective of constructivism, for instance, the independent variable might be a teaching method (as constructivists would argue that methods of instruction can shape learning), and the dependent variable could be the depth of student understanding. The proposed relationship between these variables might be that student-centered teaching methods lead to a deeper understanding, which would guide the data collection and analysis such that this proposition could be explored.

However, it is important to note that the terminology of independent and dependent variables is more typical of quantitative research , in which independent and dependent variables are operationalized in hypotheses that will be tested based on pre-established theory. In qualitative research , the relationships between variables are more fluid and open-ended because the focus is often more on understanding the phenomenon as a whole and building a contextualized understanding of the research problem. This can involve including new or unexpected variables and interrelationships that emerge during the study, thus extending previous theory or understanding that didn’t initially predict these relationships.

Thus, in your conceptual framework, rather than solely focusing on identifying independent and dependent variables, consider how various factors interact and influence one another within the context of your study. Your conceptual framework should provide a holistic picture of the complexity of the phenomenon you are studying.

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• Section 1: Home
• Narrowing Your Topic
• Problem Statement
• Purpose Statement

Defining The Conceptual Framework

Making a conceptual framework, conceptual framework for dmft students, conceptual framework guide, example frameworks, additional framework resources.

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What is it?

• The researcher’s understanding/hypothesis/exploration of either an existing framework/model or how existing concepts come together to inform a particular problem. Shows the reader how different elements come together to facilitate research and a clear understanding of results.
• Informs the research questions/methodology (problem statement drives framework drives RQs drives methodology)
• A tool (linked concepts) to help facilitate the understanding of the relationship among concepts or variables in relation to the real-world. Each concept is linked to frame the project in question.
• Falls inside of a larger theoretical framework (theoretical framework = explains the why and how of a particular phenomenon within a particular body of literature).
• Can be a graphic or a narrative – but should always be explained and cited
• Can be made up of theories and concepts

What does it do?

• Explains or predicts the way key concepts/variables will come together to inform the problem/phenomenon
• Gives the study direction/parameters
• Helps the researcher organize ideas and clarify concepts
• Introduces your research and how it will advance your field of practice. A conceptual framework should include concepts applicable to the field of study. These can be in the field or neighboring fields – as long as important details are captured and the framework is relevant to the problem. (alignment)

What should be in it?

• Variables, concepts, theories, and/or parts of other existing frameworks

How to make a conceptual framework

• With a topic in mind, go to the body of literature and start identifying the key concepts used by other studies. Figure out what’s been done by other researchers, and what needs to be done (either find a specific call to action outlined in the literature or make sure your proposed problem has yet to be studied in your specific setting). Use what you find needs to be done to either support a pre-identified problem or craft a general problem for study. Only rely on scholarly sources for this part of your research.
• Begin to pull out variables, concepts, theories, and existing frameworks explained in the relevant literature.
• If you’re building a framework, start thinking about how some of those variables, concepts, theories, and facets of existing frameworks come together to shape your problem. The problem could be a situational condition that requires a scholar-practitioner approach, the result of a practical need, or an opportunity to further an applicational study, project, or research. Remember, if the answer to your specific problem exists, you don’t need to conduct the study.
• The actionable research you’d like to conduct will help shape what you include in your framework. Sketch the flow of your Applied Doctoral Project from start to finish and decide which variables are truly the best fit for your research.
• Create a graphic representation of your framework (this part is optional, but often helps readers understand the flow of your research) Even if you do a graphic, first write out how the variables could influence your Applied Doctoral Project and introduce your methodology. Remember to use APA formatting in separating the sections of your framework to create a clear understanding of the framework for your reader.
• As you move through your study, you may need to revise your framework.
• Note for qualitative/quantitative research: If doing qualitative, make sure your framework doesn’t include arrow lines, which could imply causal or correlational linkages.
• Conceptural and Theoretical Framework for DMFT Students This document is specific to DMFT students working on a conceptual or theoretical framework for their applied project.
• Conceptual Framework Guide Use this guide to determine the guiding framework for your applied dissertation research.

Let’s say I’ve just taken a job as manager of a failing restaurant. Throughout the first week, I notice the few customers they have are leaving unsatisfied. I need to figure out why and turn the establishment into a thriving restaurant. I get permission from the owner to do a study to figure out exactly what we need to do to raise levels of customer satisfaction. Since I have a specific problem and want to make sure my research produces valid results, I go to the literature to find out what others are finding about customer satisfaction in the food service industry. This particular restaurant is vegan focused – and my search of the literature doesn’t say anything specific about how to increase customer service in a vegan atmosphere, so I know this research needs to be done.

I find out there are different types of satisfaction across other genres of the food service industry, and the one I’m interested in is cumulative customer satisfaction. I then decide based on what I’m seeing in the literature that my definition of customer satisfaction is the way perception, evaluation, and psychological reaction to perception and evaluation of both tangible and intangible elements of the dining experience come together to inform customer expectations. Essentially, customer expectations inform customer satisfaction.

I then find across the literature many variables could be significant in determining customer satisfaction. Because the following keep appearing, they are the ones I choose to include in my framework: price, service, branding (branched out to include physical environment and promotion), and taste. I also learn by reading the literature, satisfaction can vary between genders – so I want to make sure to also collect demographic information in my survey. Gender, age, profession, and number of children are a few demographic variables I understand would be helpful to include based on my extensive literature review.

Note: this is a quantitative study. I’m including all variables in this study, and the variables I am testing are my independent variables. Here I’m working to see how each of the independent variables influences (or not) my dependent variable, customer satisfaction. If you are interested in qualitative study, read on for an example of how to make the same framework qualitative in nature.

Also note: when you create your framework, you’ll need to cite each facet of your framework. Tell the reader where you got everything you’re including. Not only is it in compliance with APA formatting, but also it raises your credibility as a researcher. Once you’ve built the narrative around your framework, you may also want to create a visual for your reader.

See below for one example of how to illustrate your framework:

If you’re interested in a qualitative study, be sure to omit arrows and other notations inferring statistical analysis. The only time it would be inappropriate to include a framework in qualitative study is in a grounded theory study, which is not something you’ll do in an applied doctoral study.

A visual example of a qualitative framework is below:

Some additional helpful resources in constructing a conceptual framework for study:

• Problem Statement, Conceptual Framework, and Research Question. McGaghie, W. C.; Bordage, G.; and J. A. Shea (2001). Problem Statement, Conceptual Framework, and Research Question. Retrieved on January 5, 2015 from http://goo.gl/qLIUFg
• Building a Conceptual Framework: Philosophy, Definitions, and Procedure
• https://www.scribbr.com/dissertation/conceptual-framework/
• https://www.projectguru.in/developing-conceptual-framework-in-a-research-paper/

Conceptual Framework Research

A conceptual framework is a synthetization of interrelated components and variables which help in solving a real-world problem. It is the final lens used for viewing the deductive resolution of an identified issue (Imenda, 2014). The development of a conceptual framework begins with a deductive assumption that a problem exists, and the application of processes, procedures, functional approach, models, or theory may be used for problem resolution (Zackoff et al., 2019). The application of theory in traditional theoretical research is to understand, explain, and predict phenomena (Swanson, 2013). In applied research the application of theory in problem solving focuses on how theory in conjunction with practice (applied action) and procedures (functional approach) frames vision, thinking, and action towards problem resolution. The inclusion of theory in a conceptual framework is not focused on validation or devaluation of applied theories. A concise way of viewing the conceptual framework is a list of understood fact-based conditions that presents the researcher’s prescribed thinking for solving the identified problem. These conditions provide a methodological rationale of interrelated ideas and approaches for beginning, executing, and defining the outcome of problem resolution efforts (Leshem & Trafford, 2007).

The term conceptual framework and theoretical framework are often and erroneously used interchangeably (Grant & Osanloo, 2014). Just as with traditional research, a theory does not or cannot be expected to explain all phenomenal conditions, a conceptual framework is not a random identification of disparate ideas meant to incase a problem. Instead it is a means of identifying and constructing for the researcher and reader alike an epistemological mindset and a functional worldview approach to the identified problem.

Grant, C., & Osanloo, A. (2014). Understanding, Selecting, and Integrating a Theoretical Framework in Dissertation Research: Creating the Blueprint for Your “House. ” Administrative Issues Journal: Connecting Education, Practice, and Research, 4(2), 12–26

Imenda, S. (2014). Is There a Conceptual Difference between Theoretical and Conceptual Frameworks? Sosyal Bilimler Dergisi/Journal of Social Sciences, 38(2), 185.

Leshem, S., & Trafford, V. (2007). Overlooking the conceptual framework. Innovations in Education & Teaching International, 44(1), 93–105. https://doi-org.proxy1.ncu.edu/10.1080/14703290601081407

Swanson, R. (2013). Theory building in applied disciplines . San Francisco: Berrett-Koehler Publishers.

Zackoff, M. W., Real, F. J., Klein, M. D., Abramson, E. L., Li, S.-T. T., & Gusic, M. E. (2019). Enhancing Educational Scholarship Through Conceptual Frameworks: A Challenge and Roadmap for Medical Educators . Academic Pediatrics, 19(2), 135–141. https://doi-org.proxy1.ncu.edu/10.1016/j.acap.2018.08.003

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