Free PowerPoint Case Study Presentation Templates

By Joe Weller | January 23, 2024

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We’ve collected the top free PowerPoint case study presentation templates with or without sample text. Marketing and product managers, sales execs, and strategists can use them to arrange and present their success stories, strategies, and results.

On this page, you'll find six PowerPoint case study presentation templates, including a  marketing case study template , a  problem-solution-impact case study , and a  customer journey case study template , among others. Plus, discover the  key components of successful case study presentations , find out the  different types of case study presentations , and get  expert tips .

PowerPoint Single-Slide Case Study Presentation Template

Single-Slide Case Study Presentation Example Template PowerPoint

Download the Sample Single-Slide Case Study Presentation Template for PowerPoint Download the Blank Single-Slide Case Study Presentation Template for PowerPoint

When to Use This Template:  Use this single-slide case study presentation template when you need to give a quick but effective overview of a case study. This template is perfect for presenting a case study when time is limited and you need to convey key points swiftly.

Notable Template Features: You can fit everything you need on one slide. Download the version with sample text to see how easy it is to complete the template. Unlike more detailed templates, it focuses on the main points, such as the problem, solution, approach, and results, all in a compact format. It's great for keeping your audience focused on the key aspects of your case study without overwhelming them with information.

PowerPoint Marketing Case Study Template

Marketing Case Study Example Template PowerPoint

Download the Sample Marketing Case Study Template for PowerPoint

Download the Blank Marketing Case Study Template for PowerPoint

When to Use This Template: Choose this marketing case study template when you need to dive deep into your marketing strategies and results. It's perfect for marketing managers and content marketers who want to showcase the detailed process and successes of their campaigns. 

Notable Template Features: This template focuses on the detailed aspects of marketing strategies and outcomes. It includes specific sections to outline business needs, results, and strategic approaches.

PowerPoint Problem-Solution-Impact Case Study Template

Problem-Solution-Impact Case Study Example Template PowerPoint

Download the Sample Problem-Solution-Impact Case Study Template for PowerPoint

Download the Blank Problem-Solution-Impact Case Study Template for PowerPoint

When to Use This Template:  This problem-solution-impact case study template is useful for focusing on how a challenge was solved and the results. Project managers and strategy teams that want to clearly portray the effectiveness of their solutions can take advantage of this template. 

Notable Template Features: This template stands out with its clear structure that breaks down the case into problem, solution, and impact. Use the template — available with or without sample data — to help you tell a complete story, from the issue faced to the solution and its results, making it perfect for presentations that need to show a clear cause-and-effect relationship.

PowerPoint Comparative Study Template

Comparative Study Example Template PowerPoint

Download the Sample Comparative Study Template for PowerPoint  

Download the Blank Comparative Study Template for PowerPoint  

When to Use This Template:  Choose this comparative study template — available with or without sample data — to illuminate how different products, strategies, or periods stack up against each other. It's great for product managers and research teams who want to do side-by-side comparisons. 

Notable Template Features: This template lets you put things next to each other to see their differences and similarities, with a focus on direct comparisons. Use the columns and split slides to make the content easy to understand and visually appealing, perfect for highlighting changes or different approaches.

PowerPoint Customer Journey Case Study Template

Customer Journey Case Study Example Template PowerPoint

Download the Sample Customer Journey Case Study Template for PowerPoint

Download the Blank Customer Journey Case Study Template for PowerPoint

When to Use This Template: This template is useful for customer experience managers and UX designers who need to understand and improve how customers interact with what they offer. Use the customer journey case study template with sample data to see how to show every step of a customer's experience with your product or service. 

Notable Template Features:  This template focuses on the whole path a customer takes with a product or service. It follows them, from first learning about the offering to after they buy it.

PowerPoint Case Study Storyboard Template

Case Study Storyboard Example Template PowerPoint

Download the Sample Case Study Storyboard Template for PowerPoint   Download the Blank Case Study Storyboard Template for PowerPoint  

When to Use This Template:  Creative teams and ad agencies should use this case study storyboard template — with or without sample data — to tell a story using more images than text.

Notable Template Features: This template transforms a case study into a visual story. Effectively communicate the journey of a business case, from the challenges faced to the solutions implemented and the results achieved.

Key Components of Successful Case Study Presentations

The key components of successful case study presentations include clear goals, engaging introductions, detailed customer profiles, and well-explained solutions and results. Together they help you present how your strategies succeed in real-world scenarios. 

The following components are fundamental to crafting a compelling and effective marketing case study presentation:   

  • Clear Objective:  Define the goal of your case study, ensuring it addresses specific questions or goals. 
  • Engaging Introduction:  Start with an overview of the company, product, or service, as well as the context to provide necessary background information. 
  • Customer Profile:  Detail your target customer demographics and their needs to help the audience understand who the marketing efforts are aimed at and their relevance. 
  • The Challenge:  Clearly articulate the primary problem or issue to overcome to establish the context for the solution and strategy, highlighting the need for action. 
  • Solution and Strategy:  Describe the specific strategies and creative approaches used to address the challenge. These details should demonstrate your approach to problem-solving and the thought process behind your decisions. 
  • Implementation:  Explain how the solution was put into action to show the practical application. This description should bring your strategy to life, allowing the audience to see how you executed plans. 
  • Results and Impact:  Present measurable outcomes and impacts of the strategy to validate and show its effectiveness in real-world scenarios. 
  • Visual Elements:  Use charts, images, and infographics to make complex information more accessible and engaging, aiding audience understanding. 
  • Testimonials and Quotes:  Include customer feedback or expert opinions to add credibility and a real-world perspective, reinforcing your strategy’s success. 
  • Lessons Learned and Conclusions:  Summarize key takeaways and insights gained to show what the audience can learn from the case study. 
  • Call to Action (CTA):  End with an action you want the audience to take to encourage engagement and further interaction.

Different Types of Case Study Presentations

The types of case study presentations include those that compare products, showcase customer journeys, or tell a story visually, among others. Each is tailored to different storytelling methods and presentation goals.

The following list outlines various types of case study presentations:   

  • Problem-Solution-Impact Case Study:  This type focuses on a clear narrative structure, outlining the problem, solution implemented, and final impact. It's straightforward and effective for linear stories. 
  • Comparative Case Study:  Ideal for showcasing before-and-after scenarios or comparisons between different strategies or time periods. This option often uses parallel columns or split slides for comparison. 
  • Customer Journey Case Study:  Centered on the customer's experience, this option maps out their journey from recognizing a need to using the product or service, and the benefits they gained. It's a narrative-driven and customer-focused case study format. 
  • Data-Driven Case Study:  Emphasizing quantitative results and data, this format is full of charts, graphs, and statistics. This option is perfect for cases where numerical evidence is the main selling point. 
  • Storyboard Case Study:  Use this type to lay out the case study in a storytelling format. This option often relies on more visuals and less text. Think of it as a visual story, engaging and easy to follow. 
  • Interactive Case Study:  Designed with clickable elements for an interactive presentation, this type allows the presenter to dive into different sections based on audience interest, making it flexible and engaging.
  • Testimonial-Focused Case Study:  This format is best for highlighting customer testimonials and reviews. It leverages the power of word of mouth and is highly effective in building trust.

Expert Tips for Case Study Presentations

Expert tips for case study presentations include knowing your audience, telling a clear story, and focusing on the problem and solution. They can also benefit from using visuals and highlighting results.

“Case studies are one of the most powerful tools in an organization’s marketing arsenal,” says Gayle Kalvert, Founder and CEO of  Creo Collective, Inc. , a full-service marketing agency. “Done correctly, case studies provide prospective buyers with proof that your product or service solves their business problem and shortens the sales cycle.”   

Gayle Kalvert

“Presentations are probably the most powerful marketing asset, whether for a webinar, a first meeting deck, an investor pitch, or an internal alignment/planning tool,” says marketing expert  Cari Jaquet . “Remember, the goal of a case study presentation is not just to inform, but also to persuade and engage your audience.” 

Cari Jaquet

Use these tips to make your presentation engaging and effective so that it resonates with your audience:   

  • Know Your Audience:  Tailor the presentation to the interests and knowledge level of your audience. Understanding what resonates with them helps make your case study more relevant and engaging. “Presentations can also be a forcing function to define your audience, tighten up your mission and message, and create a crisp call to action,” explains Jaquet.
  • Tell a Story:  Structure your case study like a story, with a clear beginning (the problem), middle (the solution), and end (the results). A narrative approach keeps the audience engaged. 
  • Focus on the Problem and Solution:  Clearly articulate the problem you addressed and how your solution was unique or effective. This section is the core of a case study and should be given ample attention. 
  • Use Data Wisely:  Incorporate relevant data to support your points, but avoid overwhelming the audience with numbers. Use charts and graphs for visual representation of data to make it more digestible. 
  • Highlight Key Results:  Emphasize the impact of your solution with clear and quantifiable results. This could include increased revenue, cost savings, improved customer satisfaction, and similar benefits.
  • Incorporate Visuals:  Use high-quality visuals to break up text and explain complex concepts. Consider using photos, infographics, diagrams, or short videos.  “I put together the graphics that tell the story visually. Speakers often just need a big image or charts and graphs to help guide their talk track. Of course, if the audience expects details (for example, a board deck), the graphic helps reinforce the narrative,” shares Jaquet.
  • Include Testimonials:  Adding quotes or testimonials from clients or stakeholders adds credibility and a real-world perspective to your presentation. 
  • Practice Storytelling:  A well-delivered presentation is as important as its content. Practice your delivery to ensure you are clear, concise, and engaging. At this point, it also makes sense to solicit feedback from stakeholders. Jaquet concurs: “Once my outline and graphics are in place, I typically circulate the presentation draft for review. The feedback step usually surfaces nuances in the story or key points that need to show up on the slides. There is no point in building out tons of slides without alignment from the speaker or subject matter experts.”
  • End with a Strong Conclusion:  Summarize the key takeaways and leave your audience with a final thought or call to action. 
  • Seek Feedback:  After your presentation, request feedback to understand what worked well and what could be improved for future presentations. 

“Don't underestimate the power of a great presentation. And don't wait until the last minute or try to invent the wheel on your own,” advises Jaquet. “Many times, getting the next meeting, winning the deal, or getting the project kicked off well, requires your audience to understand and believe your story.”

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Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

How Present a Case Study like a Pro

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

ppt for case study

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

Case Study Example Psychology

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

ppt for case study

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

ppt for case study

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

ppt for case study

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

ppt for case study

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

ppt for case study

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

ppt for case study

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

ppt for case study

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

College Lab Report Template - Introduction

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

ppt for case study

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

ppt for case study

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

ppt for case study

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Modern Lead Generation Business Case Study Presentation Template

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

  • Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
  • Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
  • Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
  • Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
  • Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
  • Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

ppt for case study

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

  • Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
  • Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
  • Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
  • Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
  • Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

  • Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
  • Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
  • Objectives : Clearly state the goals of the case study in a dedicated slide.
  • Findings : Use charts, graphs and bullet points to present your findings succinctly.
  • Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
  • Conclusion : Summarize key takeaways and results.
  • Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

ppt for case study

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

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9 minute read

Case study presentation example

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Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actuallyl ead to lost sales and missed opportunities.

When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully , proving that the winning deck is not a monologue but a conversation that involves the reader.

Let me show you shape your case studies into compelling narratives that hook your audience and drive revenue.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Visual representation of what a case study presentation should do:

where case studies fit in the marketing funnel

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action.

In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

  • Problem-solution case study
  • Before-and-after case study
  • Success story case study
  • Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

How to write the perfect case study

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

  • Introduction
  • Company overview
  • The problem/challenge
  • Your solution
  • Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

This is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution.

Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

This refers to making the desired action easy to perform. Show how straightforward it is to implement your solution.

Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

This is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built.

It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

Storydoc next step slide example

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Static PDF example

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Narrator slide example

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Static PDF example

Streamline the design process

Creating a case study presentation usually involves wrestling with an AI website builder .

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Auto design adjustment

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

  • A video on the cover slide will cause 32% more people to interact with your case study .
  • The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
  • The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

  • The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
  • The timeline slide lets you present your solution in the form of a compelling narrative.
  • A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

  • Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
  • Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
  • The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

  • Various data visualization components let you present hard data in a way that’s easier to understand and follow.
  • The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
  • Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

  • Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
  • Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
  • Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

  • Dynamic variables let you personalize your deck at scale in just a few clicks.
  • Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
  • Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

  • Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
  • Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
  • Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

  • Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
  • The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
  • Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

  • The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
  • Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
  • Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

ppt for case study

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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20+ Best Free Business Case Study PowerPoint PPT Templates Downloads

Daniel Strongin

Are you struggling to present your business case studies in a PowerPoint presentation? Are you having a hard time creating a professional design that catches your audience's attention?

Case study PowerPoint template

Detail your case study in great detail with premium case study PowerPoint templates. A case study template for PPT will help you quickly create a case study presentation. 

We'll share case study PowerPoint template free designs. You'll also see top-selling case study templates for PPT available on Envato Elements.

Grab a case study template today and take your presentations to the next level!

5 Best-Selling Premium Case Study Templates PPT on Envato Elements (For 2023)

There are tons of amazing-looking case PowerPoint templates on Envato Elements. When you turn to a business case template PPT, you’ll enjoy pro styling and designs. It’s your best bet in 2023!

To help you get started, we’ve showcased five of the top PPT of case study designs on Elements:

1. Case Study PowerPoint Presentation

cs powerpoint

This is one creative case study PowerPoint. It's got a beautiful overlay of elements on all the slides and even has infographic slides. There are also tons of icons that you can choose from to add to any one of the slides. 

Here are the main features for this case study template for PPT:

  • 5 color variations
  • 125+ total slides
  • free fonts used
  • animations and transitions implemented

2. Business Case Study Slides PowerPoint Template

Case Study Powerpoint Template

This is a minimalist and modern-looking case study PPT template. It's got a red color scheme with many drag-and-drop image placeholders. The font used in this theme looks incredible and will translate well for your case studies. If you need a fully editable and simple template, this one's for you.

Top PPT of case study designs like this are loaded with features. Here's what you can expect from this case study template for PPT:

  • 26 premade slides
  • fully editable
  • resizable and editable graphics
  • 16:9 aspect ratio

3. Case Study Google Slides

case study

This is one stunning-looking case study PowerPoint template. It features a blue color scheme and a modern design. There are many abstract shapes on various slides that give the template a more modern look and feel. There are even slides that contain charts and graphs. 

Here are the main features for this PPT of case study design:

  • 20 unique slides
  • free fonts & Icon fonts

 4. Business Strategy Presentation Template

Business strategy case study template PPT

Here's a stunning case study template PPT with your project needs in mind. This one focuses on a strategic case study for your business. It's built to share imagery, charts, and graphics that give audiences the key details they need. 

With this business case template PPT, you’ll enjoy:

  • 26 animated slides with custom layouts
  • easy-to-use image placeholders for your favorite photos
  • resizable illustrations and graphics
  • free fonts used throughout 

5. Brand Proposal Presentation Template

Brand proposal case study PowerPoint

Your brand can benefit from case studies to demonstrate its impact to an audience. This template is purpose-built, with 20 brand-focused slides inside. A case study PowerPoint template like this is targeted towards creative industries to share how they market to the world. 

Launch the business case template PPT and you’ll get these key features:

  • widescreen 16:9 slides
  • overview, intro, and timeline designs to share milestones
  • ample room for portfolio images
  • elegant, modern colors
  • fully editable data infographics on many slides 

20 Top Free Business Case Study PowerPoint PPT Templates to Download (2023)

Are you trying to find a business case study template for PPT free? While free templates might seem like a good deal, they often don't have the same flexibility as professionally designed case study PPT designs.

There's another choice for PPT of case study options. Here's the deal:

Every month Envato Elements offers 12 different hand-selected files, (fonts, presentations, videos, and more). Create a free account to download this month's free premium files now.

This month's free files.

Are you still looking for a low-budget case study template for PPT? Here are the best business case study PowerPoint templates free downloads we could find:

1. Free Company Meeting PowerPoint Template

Free Company Meeting PowerPoint Template has an image of a businessman checking time and meeting schedule and arrangements for trade deals. This business case study template PPT for free is 892 Kb has a 4:3 aspect ratio.

blue

2. National Business PowerPoint Templates

National Business PowerPoint template is a free case study template for PPT with a world image and a zoom design focusing on Europe. The file size is 1.6 MB.

3. Free Development PowerPoint Template

Free Development PowerPoint Template is a business case study PowerPoint template free download with a tag cloud illustration and gears in the background of the slide. The file size is 724 Kb.

4. Cooperation Process PowerPoint Templates

This free case study template for PPT has a handshaking image. The presentation contains twenty-five slides.

cooperation process powerpoint

5.  Free Go-To-Market Strategy PowerPoint Template

This business case study template PPT for free has a blue background with a few colorful abstract shapes. There's an image of many hands coming together to show teamwork on the cover. 

6. Formal Slides PowerPoint Templates

This free case study template for PPT has green shaded geometric shapes. There are twenty-one slides in this business case template PowerPoint.

7. Free Plan PowerPoint Business Template

This is a very basic free case study PPT. It's got a gray background with a pencil and blueprint graphic on the bottom left corner. 

Free Plan Powerpoint Business Template

8. Analysis Consultant PowerPoint Templates

This case study presentation template for free has three master slides. The page size is 1024px x 768px and is 451 Kb download size.

9. Free Consultation PowerPoint Template

This template has business men and women graphics in the background. The template has a wood graphic background.

10. Business Work PowerPoint Templates

 This case study presentation template for free has a world globe image with an arrow shape to show a business background. Included are three master slides.

Business Work Powerpoint Templates

11. Free Corporate Presentation with Curves PowerPoint Template

This is a very basic presentation template. It's got abstract curve graphics in the background. The template was downloaded 178k times. 

12. Dark Blue Stripes

Included are twenty-five different slides in this template. The template is fully editable. 

13. Free Conference Room PowerPoint Template

The template features a conference room image on the main slide. The download size is 443Kb.

Free Conference Room PowerPoint Template

14. Upward Arrows

Included are thirty-five slides in this business case study template PPT for free. The business case template PowerPoint slides feature a pattern of upward arrows and green tones.

15. Free Consensus PowerPoint Template

This template is a very basic PowerPoint. It's got a 3D cube in the background. 

16. Geometric Corporate

This is a corporate style free case study template for PPT. This template features twenty-five different slides.

Geometric Corporate

17. Industry 4.0 Revolution PowerPoint Templates

There are drag-and-drop image placeholders in this case study PowerPoint template (free.) The aspect ratio of the slides is 16:9. 

18. Double Exposure Business PowerPoint Templates

This  free case study template PPT contains vector graphics that are fully resizable. There are one hundred and thirty-five icons in this business case template PPT.

19. Premium Business

There are twenty-five slides in this free case study template PPT. All the slides are fully editable. 

Premium Business

20. City Buildings Business PowerPoint Template

This case study PowerPoint template free contains many charts. The aspect ratio of the slides is 16:9.

Still not sure how to make a great case study PowerPoint? We'll now go over a few tips that'll help you get the most out of your templates.

Best Case Study PowerPoint Templates on Envato Elements (With Unlimited Use)

Explore the hundreds of high-quality case study PowerPoint templates on Envato Elements. For one low monthly fee, download as many case study PPTs as you want.  

Case Study PPT Templates

Envato elements

You can also download all the other resources available on Envato Elements such as:

  • presentation templates

All Elements design templates available come ready to use. They feature stylish designs and are fully customizable to help you make the best possible case study template in PPT.

Let's look at a few premium case study templates for PPT.

How to Make a Case Study PowerPoint Presentation Quickly

Sure, you can find a case study PowerPoint template free around the web. But to ensure a winning impression, you need to go premium. With a design from Envato Elements, you’ll enjoy unmatched styling. 

Premium templates shine because of their ease of use. In fact, you can customize them in just five quick steps! In no time, you’ll have your own business case template PPT ready to share with the world. Let’s learn how.

Ombar case study PowerPoint template

Want to follow along? Download the premium Ombar Creative Brief template from Envato Elements today.

1. Add Case Study PowerPoint Text

With a case study PowerPoint template open, it’s time to add custom text. Notice that on premium slides, you’ll see words already in place. These are placeholder text boxes, and they’re meant to save you a ton of time.

All you've got to do is remove the existing text and drop in your own words. 

Case study PowerPoint

To do this, click into a text box. Then, drag your cursor to select the contents. Finally, start typing. Your own words appear.

Simply repeat these easy steps across other slides to fill out your own case study in PPT for 2023. 

2. Customize Font Designs

When you’ve added text to your business case template PowerPoint, it’s time to style your font designs. It’s easy to forget that text is really a key part of your design aesthetic. But PPT makes it easy to adapt to your own tastes and project needs.

Business case template

Begin by selecting text on a slide. Then, find the Home tab on PowerPoint’s ribbon. In the Font group, you’ll see an array of options.

For example, you can click on the drop-down menus to change the font size and style. Then, using the buttons, add cool font effects like italics, highlights, and more. 

3. Edit Shape Colors

A premium case study PowerPoint template like this includes a beautiful color palette. It’s an elegant design that fits any project well. But you don’t have to use it!

Thanks to premium templates and PPT features, you can easily edit shape colors to meet your needs.

Case study template PPT

To edit shape colors, begin by clicking on a shape or object to select it. You’ll see a tab appear on the ribbon: Shape Format . Click there, then choose Shape Fill.

From the color chooser, select a new shade to apply. Click on its thumbnail and watch the shape you've selected transform. It’s a powerful, fast way to bring your own sense of style to your favorite case study template PPT. 

4. Insert Photos and Images

No case study template PPT is complete without plenty of images. Photos let you show off the results your projects have achieved. And they add context to your goals and future plans. They’re an essential part of every top case study presentation in 2023 and beyond. 

Business case template PPT

Find a slide like #2 in the Ombar template deck. In the upper left, you’ll see an image placeholder. To add a photo, browse to a stored image file on your computer. Click on it, then drag and drop it onto the placeholder in PPT. 

PowerPoint instantly imports the photo, sized and scaled to be a perfect fit. It’s amazingly easy, and you can repeat on other slides as needed. 

5. Save Slides for Sharing

When you’ve finished editing your business case template PPT, it’s time to share it with the world. The goal here is to make your presentation accessible for your audience. You've got two options:

  • saving your slides in PowerPoint format
  • saving your slides as a PDF file.

Let’s look at both.

Begin by clicking File > Save As . Choose Browse , then give your file a name. Now, you can choose your format by clicking on the Save As Type drop-down. When you save a PowerPoint Presentation (.pptx) file, you’ll be saving and sharing a fully featured copy of your presentation.

PPT of case study

You can also choose PDF from the dropdown. This keeps a static copy of your slides. But they’ll be more widely shareable, since a PDF file is viewable on almost any device. Consider your audience and project needs as you decide! 

Finally, click Save . In just five easy steps, you’ve learned how to customize a business case template PPT from scratch. Get started now!  

5 Quick Tips To Make Great Business Case Study Presentations in 2023

In this next section, we'll go over five tips to help you create your business case study presentation:

1. Give Background Information

Before you go into your case study, it's important to detail the current situation. Not all of your audience will understand the context of your case study, so you need to outline it first.

2. Include Charts & Graphs

Elements Charts and Graphs

The statistics that you provide for your case study are one of the most important parts of the presentation. Charts and graphs help you visually display your researched facts. Be sure to include these throughout the business case template PPT.

3. Evaluate From All Angles

A case study PowerPoint template isn't just about detailing your point of view. Detail other points of view and compare it with yours. This shows the audience that you've taken into consideration other points of view.

ppt for case study

4. Collect Testimonials

Testimonials in your case study provide extra social proof and credibility to all the claims that you're making. Include these testimonials on their own slides in your case study template PPT.

5. Focus on the Story

Creating an engaging story from your case study helps your presentation. It'll give the audience more of an emotional connection to the case study. Be sure to use images in your presentation to help tell your case studies story. 

ppt for case study

So far, we've covered many premium and free case study PowerPoint templates that you can download. If these templates don't fit your presentation, then check out the next section.  

Discover More Top Premium PowerPoint PPT Template Designs

Looking for even more case study PowerPoint templates? Check out the articles below to get access to even more best-selling PowerPoint templates. 

ppt for case study

Still now sure how to get the most out of a case study PowerPoint template? Check out the resources in the next section. They show you how to leverage business case template PPT's.

Learn More About Making Great PowerPoint Presentations in 2023

Microsoft PowerPoint is a fully featured software. To help you get the most out of PowerPoint, be sure to take a look at the articles below. 

ppt for case study

Get Your Case Study PowerPoint Template Today!

Making great case study PowerPoints couldn't be easier. If you start with a high-quality case study PowerPoint template, you're sure to get amazing results. 

If you need a regular supply of case study PowerPoint templates  and other design assets, then sign up for Envato Elements. It’s the best creative value in 2023. And it’s the top source for premium case study PowerPoint template designs.

What are you waiting for? Download your case study PowerPoint template now! Use your case study template PPT to tell a story that needs to be shared.

Editorial Note: This post has been updated with contributions from Andrew Childress . Andrew  is a freelance instructor for Envato Tuts+.

Daniel Strongin

Theme Junkie

30+ Best Case Study PowerPoint Templates for In-Depth Analysis

In today’s dynamic professional environment, presenting in-depth case studies becomes critical for businesses and individuals alike. This compilation features over 20 of the best PowerPoint templates specifically designed for presenting comprehensive and engaging case studies. Whether you aim to detail the analysis and strategies behind a business decision, or delve into a person’s journey, these assets can streamline your process and elevate your presentation.

Each template is carefully curated, equipped with slides that cater to an array of elements necessary for a persuasive case study – presenting research, displaying data, sharing interviews, and more. With these templates at your disposal, you can easily translate raw information into an insightful and visually appealing narrative.

Available in both free and paid options, these PowerPoint templates encompass a diverse set of designs and formats. Be it a start-up pitch or an academic research presentation, this post brings forward a wide variety of quality tools for crafting impactful case studies.

One Subscription: Everything You Need for Your PowerPoint Presentation

Get everything you need to give the perfect presentation. From just $16, get unlimited access to thousands of PowerPoint presentation templates, graphics, fonts, and photos.

Build Your PowerPoint Presentation

The X Note Template

The X Note Template

Clean Business PPT

Clean Business PPT

Agency Portfolio PPT

Agency Portfolio PPT

Bolo PPT Template

Bolo PPT Template

Analysiz Powerpoint

Analysiz Powerpoint

Ciri PPT Template

Ciri PPT Template

Business case study powerpoint template.

Business Case Study PowerPoint Template

This is a highly versatile and sleekly designed PowerPoint template. With 180 slides covering everything from introductions to data presentation, this modern template, available in light and dark mode, ensures clarity in delivering your message. Features include sections for client testimonials, team profiles, and a call to action, making this template a comprehensive toolkit for engaging presentations.

Case Study & Research Powerpoint Template

Case Study & Research Powerpoint Template

This case study PowerPoint template makes data presentation a breeze. With 20 fully organized, ready-to-use slides, you can present research and data analysis in a visually engaging manner. The included master slides and color scheme help structure your information effectively.

Cubez – Case Study PowerPoint Template

Cubez - Case Study PowerPoint Template

Cubez is an excellent case study PowerPoint template designed to make your presentations stand out. Offering 30 customizable slides, this template lets you effortlessly craft infographics, adjust color themes, and resize. The well-structured format with named groups ensures ease of use.

Business Case Study PowerPoint Presentation

Business Case Study PowerPoint Presentation

Looking for a sleek and professional way to present your business case study? Check out this PowerPoint presentation design layout. With its clean, creative, and modern design, it’s easy to customize to suit any business. It features 22 master slides, full HD widescreen format, editable vectors, and a user-friendly drag-and-drop image replacement.

Trendy Case Study PowerPoint Template

Trendy Case Study PowerPoint Template

Introduce an air of sophistication to your presentations with this trendy case study PowerPoint template. It’s a professional and contemporary design preferred by students, business professionals, and the general public. With 35 unique, easily customizable, and minimalistic slides, this PowerPoint template also features charts, graphs, and image placeholders.

Social Media Research Powerpoint Template

Social Media Research Powerpoint Template

This case study PowerPoint template is designed to display your social media research and case study findings effectively. This 20-slide layout incorporates a color scheme, master slides, and image placeholders for easy customization. Its layout facilitates a clear and concise presentation of data-driven insights to strategically inform your marketing action plans.

Agriculture Case Study Powerpoint Template

Agriculture Case Study Powerpoint Template

This case study PowerPoint template will help you make meaningful presentations more accessible. It centers around technologies’ sustainable role in agriculture, presented in crisp and detailed case studies. The pack includes 20 pre-arranged and color-coordinated PowerPoint slides with placeholders for your images and key data.

Mastering Case Study Powerpoint Template

Mastering Case Study Powerpoint Template

Explore and present your research insights effectively with this modern case study PowerPoint template. It’s designed to assist in crafting presentations with compelling research narratives, clear visuals, and structured layouts. The package includes 20 fully organized slides with a color scheme, master slides, and image placeholders.

Bold Modern Case Study Presentation PPT

Bold Modern Case Study Presentation PPT

A dynamic and creative case study PowerPoint template suitable for various business presentations. This package contains PowerPoint and XML files, with resizable graphics and easy-to-use image placeholders. It also supports a widescreen format (16:9), perfect for lookbook slides and project pitches.

Dark Case Study PowerPoint Template

Dark Case Study PowerPoint Template

This is an engaging and visually impressive case study PowerPoint template. With its widescreen format and unique slide variations, it provides a dynamic platform for every stage of your business development. It features editable charts and elements, uses a preset color scheme, and is easy to navigate for an efficient and seamless experience.

Blue Case Study PowerPoint Template

Blue Case Study PowerPoint Template

The Blue Case Study PowerPoint Template offers a sleek and modern design, perfect for various presentations. Designed meticulously, this 18-slide multipurpose template allows users to easily edit graphics and texts. It’s user-friendly, simply drag and drop pictures into placeholders. The template, ideal for seminars, webinars, business presentations, arrives with a documentation file and free support. Recommended free web fonts included. Note, preview images aren’t included within download files.

Black & Yellow Study PowerPoint Template

Black & Yellow Study PowerPoint Template

The Black & Yellow Study PowerPoint Template is a sleek, easy-to-use resource perfect for presenting information in an engaging way. With 35 customizable slides, charts and graphs for data representation, and drop-and-drag image placeholders, it balances professional design with practical features. Ideal for students, workers, or any professional who needs to visually communicate information, this template enhances any presentation. Note: preview photos are not included.

Vibrant Case Study PPT Template

Vibrant Case Study PPT Template

Introducing the Vibrant Case Study PPT Template: a modern, versatile tool perfect for enhancing business presentations, project pitches and lookbook slides. Features include a 16:9 widescreen format, resizable and editable graphics, and a convenient drag & drop picture placeholder. The package comes with PowerPoint and XML files, as well as a helpful guidance file. Please note, images are not included.

Stylish Case Study PowerPoint Template

Stylish Case Study PowerPoint Template

The Stylish Case Study PowerPoint Template by Decentrace is a clean, contemporary, and professional-grade deck design perfect for various business endeavours. Whether it’s a case study proposal, a sales report, or a startup pitch, this template, boasting of 25 total slides, resizable graphics, and free fonts, is an excellent tool. It comes with a handy help file and allows for easy image placement. However, images shown are just previews and not included in the file.

Case Study PowerPoint Template

Case Study PowerPoint Template

The Case Study PowerPoint Template by RRGraph Design is an all-inclusive tool for enhancing your business presentations. With 30 unique slides, 90+ customizable XML files, and options for light and dark backgrounds, it transforms every stage of your business development into engaging visual stories. Handmade infographics give an authentic touch to your brand’s narrative. Please note, image stocks are not included.

Case Study Presentation Template

Case Study Presentation Template

The Case Study Presentation Template is a professional PowerPoint template designed to enhance the quality of your next presentation. It comes with a helpful ‘Read Me’ text file and includes 30 easily customizable slides in seven different color themes. Despite the absence of images, its organization into named groups and ability to change size, recolor, and more make it a highly versatile asset.

Buminas Case Study PowerPoint Template

Buminas Case Study PowerPoint Template

The Buminas Case Study PowerPoint Template is a clear, versatile tool that can be used for a wide range of business presentations including finance, marketing, management, and many more. Its features include 30 unique, easily editable slides, free web fonts, and widescreen ratio. Keep in mind, demo images are for preview purposes only and are not included in the files.

Fun Case Study Presentation Template

Fun Case Study Presentation Template

The Fun Case Study Presentation Template is a unique yet professional choice for those needing a clean, creative and straightforward template. It features more than 20 unique slides, theme color options, resizable graphics and drag and drop photo replacement. The full HD 16:9 ratio and the minimal design make your presentation visually appealing. Easy to customize in Microsoft PowerPoint to match your personal or company brand.

Purple Case Study PowerPoint Template

Purple Case Study PowerPoint Template

The Purple Case Study PowerPoint Template offers a professional style that is easy to fully customize according to your preferences. Offered in both a dark version and a light version, this template is editable in PowerPoint format files, allowing you to alter images, colours, and text. It also features unique font themes, a color scheme, image placeholders, and free font use. Please note, preview and image stocks are not included.

Case Study Finance PowerPoint Template

Case Study Finance PowerPoint Template

The Case Study Finance PowerPoint Template offers a sleek and professional look for various presentations. It’s great for financial reports, business meetings, project pitches, and other uses. With 30 unique slides, a light background, and all graphics being resizable and editable, this versatile tool makes it easy to customize your presentation. The package also includes XML files, an icon pack, and a help file. Note: Image stocks are not included.

Study Case PowerPoint Template

Study Case PowerPoint Template

The Study Case PowerPoint Template is a flexible and creative asset perfect for both corporate and personal presentations. Boasting a clean, elegant design with 60 total slides – split evenly between light and dark versions – all in a widescreen 16:9 ratio. This user-friendly template, including master slide layouts and a free font, can enhance your presentations, potentially attracting more customers. Note: Images used in preview not included.

Case Study PowerPoint Presentation

Case Study PowerPoint Presentation

The Case Study PowerPoint Presentation is a versatile and interactive creative template that is easily customizable. Crafted for a wide range of uses, from academic presentations to innovative team projects, you can personalize elements like text, images, and colors. Offering over 125 slides, 5 predefined color variations, animations, infographic icons, and an easy drag-and-drop picture replacement, it’s compatible with all versions of PowerPoint. Please note, original template images are not included.

Cestudy Case Study PowerPoint Template

Cestudy Case Study PowerPoint Template

The CeStudy Case Study PowerPoint Template is a resourceful tool designed to amplify your company’s presentations. It comes with 26 distinctive slides, features such as resizable and editable graphics, easy-to-edit colors, and a wide screen ratio. Supported by free, prompt customer service, this template also provides provisions for drag and drop images, enhancing the beauty and creativity of your content.

Acropolis Case Study PowerPoint Template

Acropolis Case Study PowerPoint Template

The Acropolis Case Study PowerPoint Template, provided by RRGraph Design, is an extensive asset for your presentations. With 45 unique slides, over 90 custom theme colors, and options for light or dark backgrounds, this template is fully customizable. It also includes handmade infographics to enhance your storytelling. Designed to accompany your business development stages, it’s a great tool for project presentations and brand recognition.

Casevoke Case Study PowerPoint Template

Casevoke Case Study PowerPoint Template

The Casevoke Case Study PowerPoint Template is a versatile presentation resource suitable for various purposes, including case studies, research, reports, and proposals. It offers 30 easily-editable master slides with 16:9 widescreen ratio, customizable graphics, a placeholder for pictures, and an included data chart. The usage of recommended free web fonts ensures an aesthetically appealing presentation. Please note, images in the demo are for preview purposes only.

Busca Business Case Study PowerPoint

Busca Business Case Study PowerPoint

The Busca Business Case Study PowerPoint is a universally adaptable presentation template, perfect for a spectrum of uses – from creative agencies and corporate business profiles to personal portfolios and start-ups. This asset, featuring 30 easily editable slides available in three color options, boasts a 16:9 wide screen ratio and a simple drag-and-drop mechanism. Please note, demo images are for preview only and not included in the file.

Bresky Case Study PowerPoint Template

Bresky Case Study PowerPoint Template

The Bresky Case Study PowerPoint Template offers a sleek and unique design for a variety of presentation needs. With 25 slides that have been carefully created for aesthetic appeal and usability, it’s a versatile choice for any business, portfolio or branding project. Easy to use and customizable, it focuses on strong typography and incorporates unique mockup devices and portfolio slides, providing a professional and modern feel to any presentation.

Minimal Case Study PowerPoint Template

Minimal Case Study PowerPoint Template

The Minimal Case Study PowerPoint Template is a versatile and user-friendly tool. Ideal for creative agencies, startups, corporations and more, it features 15 customizable slides and easy-to-edit elements. It has an intuitive drag-and-drop image feature, and the text, photos, shapes and colors are all easily adjustable. The template comes in a 16:9 ratio and uses free fonts. Note, images aren’t included.

Case Study and Education PowerPoint Template

Case Study and Education PowerPoint Template

The Case Study and Education PowerPoint Template offers a professional, ultra-modern design for educational and academic presentations. With 20 resizable and editable slides, this versatile template can be used for any topic, from school research projects to management seminars. With user-friendly features like drag-and-drop picture placeholders, free web fonts, and wide screen ratio, creating an engaging presentation becomes effortless.

Case Study PowerPoint Template

Case Study Powerpoint Template is a sleek and professional presentation asset well-suited for those aiming for a clean, creative, and unique style. It features over 20 unique slides, a customizable color palette to match your brand, and is fully editable with easy-to-use drag and drop functions. With its high quality, resizable vector elements and free fonts, it’s an accessible tool to elevate your presentations.

Case Study Business PowerPoint Template

Case Study Business PowerPoint Template

The Case Study Business PowerPoint Template is a sleek, minimalist style presentation tool ideal for various needs such as business proposals, lookbooks, and project pitches. With 30 unique slides, light and dark backgrounds, resizable graphics, and a drag & drop image feature, it offers versatility and ease of use. The package includes PowerPoint files, color schemes, a help file, and an icon pack, although images must be supplied separately.

Case Study Presentation Template

The Case Study Presentation Template is a unique, clean, and professional PowerPoint tool perfect for creating captivating presentations. With over 20 unique, easy-to-edit slides, a full HD 16:9 ratio, and a master slide layout allowing easy photo replacement, this asset is a time-saver. The minimalistic and creative design makes for engaging presentations that align with your brand’s aesthetics.

Scilast Study Case Lab Template PowerPoint

Scilast Study Case Lab Template PowerPoint

The Scilast Study Case Lab Template PowerPoint is a versatile and artistically designed presentation tool. Perfect for both corporate and individual presentations, it boasts of a total of 60 slides, with an equal mix of light and dark themes to suit your style. It’s easily customizable with a widescreen ratio of 16:9 and includes master slide layouts. Please note, images used in previews are not included.

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Creating a Professional Case Study Presentation: Templates & Tips

Creating a Professional Case Study Presentation: Templates & Tips

Written by: Unenabasi Ekeruke

Creating a Professional Case Study Presentation

Winning over clients is tough work. You're going to need cold, hard proof and real-world results to prove the value of your solution.

One of the best ways to show your product or solution works is by using compelling case studies . According to a Content Marketing Institute report, 69% of B2B marketers believe in the persuasive power of case studies and use them for marketing.

Case studies weave captivating stories about the positive results and experiences previous clients have had with your solution. When done right, a professional presentation around your case study can help you market your brand, win over new customers and increase sales .

Not sure how to create or deliver top-notch case study presentations? You've come to the right place.

In this article, we'll show you how to create winning case study presentations, how to present a case study, plus templates you can use right away.

Let's get to it.

Here’s a short selection of 6 easy-to-edit case study presentation templates you can edit, share and download with Visme. View more templates below:

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Table of Contents

What is a case study presentation, why are case study presentations important, what to include in a case study presentation, case study example, 6 case study presentation templates, tips to nail your case study presentation, your turn: put together compelling case study presentations with visme.

A case study is an in-depth examination of a subject, group, event, or entity within a real-world context. The goal is to better understand key functionalities, outcomes and successes.

When it comes to marketing, case studies are stories that highlight the effectiveness of your solution and your success in solving client problems.

  • Case studies are invaluable for sales and marketing; they add a layer of social proof, nurture leads and boost conversions.
  • A well-written case study presentation includes these key elements: an executive summary, problem statement, solution, execution, results and conclusion.
  • Visme provides a rich library of templates, design assets and features for creating stunning and compelling case study presentations.

When used for educational purposes, they are effective teaching tools. They are engaging and enable students to:

  • Understand research methodologies and analytical tools
  • Develop problem-solving skills
  • Learn complex decision-making

Case study presentations help you tell these compelling stories using written content, visuals, charts, graphs and other tools. This type of sales and marketing presentation can come in handy during sales pitches, trade shows, workshops, conferences, networking events and more. You can either pre-record it, present it virtually, or opt for an in-person presentation.

No matter the type of business you're doing, case studies can be invaluable for sales and marketing.

If you're still in doubt about the potency of case studies, check out these compelling statistics.

  • According to HubSpot's State of Marketing Report, 13% of marketers say case studies are one of the key assets used within their content strategy.
  • Additionally, 23% of marketers agree that case studies help boost conversions. Also, 9% of marketers say case studies are best for nurturing leads.

Content Marketing Statistics

According to the Content Marketing Institute, 80% of tech content marketers use case studies in their marketing strategy.

There's often a misconception that case studies are just marketing content meant to stroke your company's ego. The truth, however, is that case studies are more about making customers understand how your company can help them.

When pitching your solution, case studies add a layer of social proof. Rather than focusing solely on your product or its features, your case study should spotlight real-world results and the impact of your solution on customers, industry and society.

There are various scenarios for developing case studies, including:

  • Showing prospects how your solution has worked for similar users, their positive experiences and how it can meet their needs
  • Presenting real-life examples, use cases and results to boost credibility and the client's confidence in your brand
  • Convincing customers of the benefits of your products, services and capabilities
  • Scheduled discussion on the viability of an idea and its effects on your business
  • Analyzing and recommending solutions to problems for your company or clients

Build relationships with customers and drive sales growth

  • Reach out to prospects with impressive pitch decks and proposals that convert
  • Monitor clients' level of engagement to see what they are most interested in
  • Build a winning sales playbook to maximize your sales team's efficiency

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Before we show you how to present your case study, let's discuss what should go in a case study . A well-written case study design should include the following sections:

1. Executive Summary

This section provides a brief overview of the entire case study. Readers should be able to scan it and get the hang of everything you want to discuss.

2. Problem Statement

This section should detail the goals and purpose of your case study.

You should highlight the problem you've identified that your study is looking to solve or questions you intend to answer through your case study. What are the main issues that led to the case study and what will your audience learn?

Food Analytic Platform Case Study

3. Solution

This case study slide forms the core of your case study. Here you want to explain how you solved the problem.

Discuss how other clients found you, what solutions they chose, why they chose them and how you implemented them.

4. Execution

This section should detail the journey to helping the client achieve the results.

You want to touch on the planning, processes, risks, metrics, KPI and factors you need to get an even better result. Describe the issues you faced during execution and how you mitigated them.

Here, you need to explain the positive impact or benefits of your solution on the client's project or business.

It could be financial results, growth results, improvements, or increases in productivity. Be sure to provide clear evidence like images, videos, statistical data and numbers.

6. Conclusion

Share reviews, quotes, testimonials and recommendations from existing customers about your solution.

Healthcare Information System Case Study Modern

When including these elements of a case study presentation, remember to back them up with visuals that engage your audience through storytelling and real-life examples.

Here's an example of a case study we created for Lincoln Learning Solutions, an online K12 curriculum provider founded in 2005.

Problem: The company was forced to downsize and ended up without a professional graphics designer on its team. As a result, they struggled to create visually appealing graphics.

Solution: By using Visme, they're now able to create visually appealing marketing content, graphics and visuals without the aid of any professional graphic designer. They use Visme to create various visual content, including educational infographics, presentations, newsletters, social media graphics and more.

Results: Lincoln Learning Solutions now creates 3x more content and other collaborative projects with Visme than if they had opted to continue working with a single graphic designer.

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To help you weave a captivating narrative about the effectiveness of your solution, we've put together stunning case study templates for creating your case study. These case study presentation examples cut across various use cases and industries.

1. Marketing Case Study

This generic case study template is a powerful marketing tool for businesses of any size.

You can use it to elaborate on projects or solutions provided to satisfied clients—from the problem that led them to use your tool to your approach to the outcomes or results they've seen. Each section tells a compelling story, offers social proof and spotlights your biggest achievements.

In addition to its rich and bright color combination, this template is interactive. You can liven up your presentations by embedding images, videos and animations. Make this template work for you by editing content and inserting your logo, fonts, images and other design assets.

ppt for case study

2. Business Case Presentation

Whether you're doing an in-person or virtual case study presentation, this template has everything you need to impress your audience. You can present a compelling business case that wins over your prospective clients and partners.

Visme has an extensive repository of customizable assets, including icons, charts, shapes, backgrounds, animated assets, stock photos and videos. Customizing this template takes only a few minutes, thanks to our intuitive and easy-to-use drag and drop template.

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3. Clinical Case Study Presentation

This presentation template is ideal for drawing attention to rare clinical cases. It provides details about the patient's medical history, medications, results and follow-up. The template heavily relies on bright colors, icons, shapes and visuals to make important data stand out.

There's no limit to what you can achieve with Visme's presentation software . You can use charts and graphs to show compelling figures, patterns and relationships and leave important clues for your audience. The tool supports collaboration across teams. It lets you work with your team on your presentation and get feedback in real-time.

ppt for case study

4. UX Case Study

Showcase your past clients' impressive results after working with your company using this stunning case study template. The cover page features a unique style, layout and color theme that blends with the rest of the document.

Notice how the template chronicles the customer's journey, starting with the problem. It elaborates on the approach to solving the problem and the measurable outcomes.

This template makes good use of shapes, images and icons to present the results in a captivating way. You can customize this template for different niches in which you've found notable success.

Use our intuitive editor to add or remove slides and swap your content, images, fonts and other assets to suit your taste.

ppt for case study

5. Software Demo Platform Case Study

This case study examines the importance of using demos to increase sales. With this case study format, you can position your brand as a topical authority in your niche.

The template introduces the subject in the case study, their approach to ramping up sales and the effect. It highlights the results and key takeaways from the case study.

Here's what makes this template stand out. The template has a dark blue background while using bright-colored fonts and charts to maintain a strong visual contrast.

Go ahead and customize this template to reflect your brand image and content. Once done, you can embed it on your site using a snippet of code, download it in PDF or PPTX format or share it online with a public or private link.

ppt for case study

6. HR Consulting Case Study

If you're looking to entice prospects with the success stories of your previous clients, this case study template is a perfect fit. In it, you'll find real-world examples of how your product or service addressed a client's challenge and impressive results backed by data.

The cover page has a bold headline and summary of the results that catches the eye. At a glance, the reader gets a sneak peek of your notable accomplishments and the type of results they can expect from your brand.

Create your ideal case study presentation by adding new design elements like elegant fonts and icons, high-resolution images, videos and animations.

ppt for case study

Below are some helpful tips for designing and presenting your case study to clients, prospects, investors and key stakeholders.

1. Determine Your Goals

This is the first step to designing your case study. What are you looking to achieve, or what message do you want to convey in your case study?

We get it. Case studies are created to demonstrate the value of your solution to customers. However, we recommend aligning your objectives with the value (solution and results) you want your customers to see.

For example, depending on your client's pain points, your objective may be to show your solution helped other clients to:

  • Increase productivity, revenue and profit
  • Minimize employee turnover
  • Gain a competitive advantage
  • Drive sustainability or energy efficiency

2. Pick a Compelling Case Study

Once you have outlined what your case study is set to achieve, you need to pick a suitable case study.

We recommend having an arsenal of case studies at your disposal. This will give you the variety you need to whip out and present the best and most relevant case study for each prospect.

Stand-out case studies boost credibility and drive prospects' interest in your solution. For example, you should prioritize case studies featuring reputable brands.

Another top choice is case studies of clients who had complicated problems or clients who left your competitors to work with you. These case study examples typically provide a more compelling story and outcomes.

3. Use Templates

Case studies riddled with design and visual flaws can put off prospects. Using templates keeps your presentation structure organized and visually appealing. Beautiful case study templates like the ones above make your job much easier. It allows you to spend your time on content rather than aesthetics.

4. Use High-Quality Visual Aids

When preparing your presentation, use quality visual aids to break up the text and keep your audience engaged.

You don't want to bore your audience with large walls of irrelevant text and vague statements. Instead, use more numbers and visual aids like charts , graphs , images and videos to show compelling proof of success. They make your message clear and lend credence to your arguments.

Did you help your clients increase sales? If yes, show the percentage increase in numbers and charts or graphs to show a spike.

Notice how the case study template highlights compelling figures using graphs and charts.

Food Analytic Platform Case Study

5. Deliver a Flawless Presentation

You've already put in a lot of effort to create a solid professional case study. However, even the best-written case study will fail to deliver without a winning delivery.

So, how do you get your clients to buy into your case study during the critical presentation phase? How do you present your case study in a simple, clear and persuasive way?

Keep reading.

Tell an Emotional Story

When presenting case studies, deploy storytelling—it works.

Think of storytelling as a hook that draws your audience into your presentation. Your story could clearly describe the problem a similar client faced, the solution you implemented and what they're currently enjoying.

It's not enough to use facts and figures alone. Injecting an emotional appeal into your narrative will make your case study memorable and impactful.

One way to create a human connection is by painting a clear picture your audience can relate to. You want to visualize their journey to success based on your results with existing clients.

Focus on the Client

Remember that the case study is not about you or your salesperson. Companies that focus more on themselves often come off as self-centered.

You should research your prospects and focus on their needs and challenges. Not only will your presentation be relatable, but it will have an emotional appeal and motivate your clients to take action.

So dig deep to find out these things:

  • Your client's concerns and pain points
  • The goals and outcomes your clients are looking to achieve and
  • The problems holding them back from achieving their goals

The more you can align your presentation with the client's needs and clearly articulate them, the faster you can secure their buy-in. Otherwise, your case study will sound like a thinly disguised sales pitch.

Connect and Engage Your Audience

Do you want to avoid situations where your audience zones off or nods off to sleep during your presentations?

Make your presentation a two-way dialogue. The more you can engage your audience, the more impactful your presentation will be.

Here are some effective ways to engage your audience.

  • Grab your audience's attention with a strong presentation opening . You can introduce yourself, tell a joke and review the agenda.
  • Ask thought-provoking questions or seek their opinions to understand what value means to them.
  • Smile and make eye contact to build rapport with your audience.
  • Weave relatable visual aids, colorful metaphors, or other multimedia into your presentations to make your point stand out.
  • Keep the conversation going and avoid sounding like you're giving a lecture or reading off a script.

You can also use Visme's interactive presentation tool to wow your audience by zooming into a key point in your presentation.

Keep It Brief and Interesting

No matter how much time you're allotted, keep your presentation brief.

Why does it matter? Humans have short attention spans. So, to avoid losing audience attention, spend more time on slides that drive home your points.

In the middle of the presentation, you may be asked to dive deeper into a particular aspect or answer other questions.

Whatever happens, be prepared to answer questions in the middle of your presentations. You can create appendix slides to expand on some aspects of your case study.

So there you have it. We've discussed everything you need to know about creating and delivering a stunning case study presentation.

Case studies can be an effective sales and marketing tool for convincing and converting prospects into paying customers. However, to deliver a smashing presentation that wows your audience, we recommend using Visme's case study templates . You'll find templates for every niche and use case.

Visme offers a wide array of design assets, visual aids, images, videos and animations to make your presentation pop. After tweaking your template, you can embed your case study on your blog or website. Also, you can share it online using a link or download it for offline use in multiple formats, like PDF and HTML5.

Easily put together professional case study presentations that impress your clients

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

ppt for case study

PREZENTIUM

10-Step Guide To Crafting A Successful Case Study Presentation

  • By Judhajit Sen
  • May 2, 2024

Key Takeaways

  • An effective case study is a blueprint for convincing an audience and explaining a solution’s rationale and potential impact.   
  • The ideal time for a business case study is when you have to make your presentation to persuade clients, solve internal problems, back up arguments with real examples, or discuss an idea’s viability for a firm.   
  • Case study template presentations aren’t just about presenting solutions; they’re powerful storytelling tools that engage audiences with real-world examples and provoke critical thinking.
  • Key elements of an effective case study presentation template include an executive summary, problem statement, solution, execution details, key results, inclusion of quotes and testimonials, acknowledgment of contributors, call to action, conclusion, and Q&A session.

A case study is like your argument’s blueprint, explaining the why, how, where, and who to persuade your audience. It’s your solution to a clear question, like expanding in a market or launching a product. Case studies help convince clients, analyze internal issues, and provide real-life use cases.

So, when should you make your case study like a pro? When you need to:

– Persuade clients about your services.

– Solve internal problems for a company.

– Back up arguments with real examples.

– Discuss an idea’s viability for a firm.

It’s not just about finding a solution—it’s about influencing your audience with your findings. Case study formats organize a lot of information in a clear, engaging way for clients and stakeholders, often using templates.

In simpler terms, a professional case study is an in-depth look at a specific topic, often tackling real-world problems. It showcases your expertise and how your solutions can solve actual issues.

In social sciences, it’s both a method and a research design to examine problems and generalize findings. Essentially, it’s investigative research aimed at presenting solutions to analyzed issues.

In business, case study examples delve into market conditions, main problems, methods used, and outcomes gained. It’s a powerful tool for understanding and addressing complex business challenges.

Case Study Presentation

Good case study PowerPoint templates explore a specific subject, whether it’s an individual, group, event, or organization. It’s like solving a puzzle with your audience, pushing you to think creatively.

Unlike a standard report, the goal here is to stimulate critical thinking. You’re not just throwing numbers around; you’re using real-life examples to provoke thought and offer different perspectives.

In marketing, case studies showcase your solutions’ effectiveness and success in solving client problems. These research presentations use written content, visuals, and other tools to tell compelling stories. They’re perfect for sales pitches, trade shows, conferences, and more—whether in-person or virtual.

But the best case study presentation slides aren’t just reports; they’re powerful and persuasive storytelling tools. Whether you’re a marketer or salesperson, knowing how to present a case study can be a game-changer for your business. It’s all about engaging your audience and sharing insights in a clear and compelling way.

Looking to make a compelling presentation? Check out our blog on persuasive presentations.

Importance of a Case Study Presentation

Importance of a Case Study Presentation

To write a compelling case study presentation is more than just sharing information—it’s about convincing your audience that your product or service is the solution they need. Case study presentations help in – 

Generating leads and driving sales: Case studies showcase your product’s success, turning potential customers into paying clients.

Building credibility and social proof: They establish your authority and value through real-life examples, earning trust from clients and prospects.

Educating and informing your target audience: Case studies teach potential clients about your product’s benefits, positioning you as an industry leader.

Increasing brand awareness: Case studies promote your brand, boost your visibility, and attract new customers.

Stats back up the power of case studies: 

– 13% of marketers rely on them in their content strategy.

– They help boost conversions by 23% and nurture leads by 9%.

– 80% of tech content marketers include case studies in their strategy.

But case studies aren’t just marketing fluff; they’re about solving problems and showcasing accurate results. They’re valuable in various scenarios, from business cases to analyzing internal issues.

To create a compelling case study presentation effectively is your chance to offer a comprehensive, evidence-based argument that informs and persuades your audience. It’s like solving a puzzle, exploring every piece until you reach a clear conclusion. It’s about connecting data with real-world scenarios in a compelling narrative.

Whether in sales pitches, job interviews, or content marketing, case study presentation examples are your secret weapon for success. They provide tangible proof of your product’s value, helping you stand out in a cluttered marketplace.

Following are ten essential steps to crafting a successful case study presentation.

Begin With The Executive Summary

Leaders often seek a quick snapshot of important information, and that’s where the executive summary plays a vital role. Begin with a short introduction, laying out the purpose and goals of the case study in a straightforward manner. Capture your audience’s attention and provide a clear path for what follows.

Follow the introduction with a brief of the entire case study, allowing the audience to grasp the main points swiftly. Delve into the subject’s relevance and significance, explaining why the case study is essential and who benefits from its insights. This establishes the tone for the rest of the study, encouraging the audience to explore further.

Check out our expert tips and techniques to master creating an executive summary for presentations.

Define the Problem Statement

Steps For Crafting A Successful Case Study Presentation

Focus on the problem or challenge central to the case study. Provide background for the audience to grasp the issue, backing it up with data, graph or metrics to highlight its seriousness.

Need help visualizing your data? Check out our guide on mastering data visualizations.

Outline the goals and purpose of the case study and the questions it seeks to answer. This entails outlining the main issues from the customer’s viewpoint, making it understandable to the audience.

Start with a brief recap of the problem, clarifying the purpose of the study and the expected audience learnings. Explain the situation, shedding light on the hurdles faced. Present the key issues and findings without delving into specific details.

Highlight the importance of the problem using data and evidence to emphasize its real-world impact. Encapsulate the analysis’s purpose, aligning the issues identified with the study’s objectives.

Propose The Solution

At the heart of a presentation lies its solution. Reveal the steps taken to address the identified problem, including the methodology, experiments, or tests carried out and the considerations of various options. Clarify why the final solution was chosen over others.

Illustrates the shift from the problem-filled “before” to the successful “after.” 

Detail the proposed solution, recommendations, or action plan based on analyses. This includes explaining its reasoning and outlining implementation steps, timelines, and potential challenges.

Describe the analytical methods and approach used, demonstrating the thoroughness of the analysis, including research processes, data collection tools, and frameworks employed.

Present the essential findings and insights, utilizing data, charts, and visuals to enhance comprehension and engagement. Thoroughly discuss the analyses and the implications of the findings.

Show How the Solution was Executed

The execution slide of a case study presentation describes careful planning, consideration of risks, and measurement of metrics crucial for implementing the solution. 

Delve into the steps taken to attain desired client results, including identifying project key performance indicators (KPIs), addressing issues, and implementing risk mitigation strategies.

Detail the journey towards helping the client achieve results. Outline the planning, processes, risks, metrics, and KPIs essential for maximizing outcomes. This includes discussing any challenges encountered during execution and the strategies to overcome them, ensuring a seamless implementation process. 

Highlight the practical steps taken to turn the proposed solution into tangible results for the client.

Present the Key Results

Cover the outcomes achieved through the implementation of the solution. Leverage data and metrics to evaluate whether the solution successfully met its objectives and the extent of its impact on stakeholders. Acknowledge any setbacks or areas for improvement.

Outline the solution’s positive impact on the client’s project or business, highlighting aspects such as financial results, growth, and productivity enhancements. Reinforce these assertions with supporting evidence, including images, videos, and statistical data.

Emphasize the remarkable outcomes resulting from the solution, substantiating tangible success with relevant data and metrics. Illustrate the effectiveness of your recommendations through before-and-after comparisons and success metrics, highlighting their real-world impact.

This solidifies the rationale behind your proposal, showcasing its substantial impact on the business or project, particularly in terms of financial benefits for clients.

Include Quotes and Testimonials

Incorporate quotes and testimonials directly from customers who have experienced the transformation firsthand, adding authenticity and credibility to your case study. These voices of customers (VoC) provide firsthand accounts of the benefits and effectiveness of your solution, offering extra social proof to support your claims.

To gather compelling testimonials, plan and schedule interviews with your subjects. Design case study interview questions that allow you to obtain quantifiable results to capture valuable insights into the customer experience and the impact of your solution.

Include testimonials from satisfied customers to bolster the credibility of your case study and provide potential clients with real-life examples of success. These quotes serve as powerful endorsements of your offerings, helping to build trust and confidence among your target audience.

Acknowledge your Contributors with References and Citations

Case Study Presentation

Express gratitude to those who played a vital role in shaping your case study’s outcomes. Extend heartfelt thanks to individuals whose insights and collaboration were essential in problem-solving.

Acknowledges the valuable contributions of external resources, reports, and data sets. Citing these sources maintains transparency and credibility, ensuring due credit is given and providing a solid foundation for further investigation.

Incorporate a comprehensive list of references, citations, and supplementary materials in the appendices supporting the case study’s findings and conclusions. These additional resources demonstrate the thoroughness of the research and offer interested parties the opportunity to delve deeper into the topic.

Thank those who contributed, and encourage the audience to explore the provided references to better understand the insights presented in the case study.

Give a Call to Action (CTA)

As the well-crafted case study presentation slides near their end, it’s crucial to outline actionable steps for stakeholders going forward. Recommend the following strategies to the audience to build upon the success achieved.

Ask stakeholders to integrate the proven solutions highlighted in the case study into existing processes or projects. These strategies have shown effectiveness and can be valuable tools in driving further success.

Encourage audience members to participate in a detailed consultation or product demonstration. Leveraging expertise and solutions can expedite goal achievement and overcome any remaining challenges.

Recommend further research and analysis to explore additional opportunities for improvement or innovation. Continuous learning and adaptation are essential in today’s dynamic business environment, with support available every step of the way.

Proactive steps based on insights from the case study will position organizations for continued growth and success. Urge the stakeholders to take action and seize the opportunities ahead.

Check out our blog on framing an effective call to action to learn more about crafting presentation CTAs. 

Conclude your Case Study Presentation

Conclude the presentation by recapping the main points and highlighting their importance. Show that the solution presented effectively tackled the identified problem, delivering concrete results and benefits for the clients.

Summarize the key takeaways, underscoring how the findings can be applied in similar situations and showcasing the solution’s relevance across various contexts. This demonstrates not only its effectiveness but also its potential to yield positive outcomes in diverse scenarios.

Reiterate the power of strategic problem-solving and innovative solutions in driving success, and end by thanking the audience for their attention and participation.

To know more about concluding a presentation, check out our blog on helpful tips to end a presentation successfully.

Open the Floor for Q&A, Feedback and Discussion

Feedback and Discussion in Case Study Presentation

After your presentation ends, conduct a Q&A session. Encourage the audience to share their thoughts, ask questions for clarification, and engage in a constructive dialogue about the case study presented.

Feedback is valuable, so ask everyone to share their perspectives and insights. Also, encourage questions or comments, as they can provide further depth to the understanding of the subject matter.

This is an opportunity for mutual learning and exploring different viewpoints. Urge everyone to speak up and contribute to the conversation. The aim is to listen and exchange ideas to enrich the understanding of the topic.

Unlocking Success: Mastering the Art of Case Study Presentations

Case study presentations are not just reports; they’re dynamic storytelling tools that help sway clients, dissect internal issues, and provide real-world illustrations. 

These presentations aren’t just about offering solutions; they’re about influencing audiences with findings. Organizing vast amounts of data in an engaging way, often using templates and case studies, provides a clear path for clients and stakeholders.

Case study presentations delve deep into subjects, pushing presenters to think creatively. Unlike standard reports, they aim to provoke thought and offer varied perspectives. They’re powerful tools for showcasing success in solving client problems and using written content, visuals, and other elements to tell compelling stories.

Mastering case study presentations can be a game-changer, whether you’re a marketer, salesperson, or educator. It’s about engaging your audience and clearly and persuasively sharing insights into success stories.

Frequently Asked Questions (FAQs)

1. When should I consider doing a case study?

Case studies are beneficial when you need to persuade clients about your services, solve internal problems for a company, back up arguments with real examples, or discuss the viability of an idea for a firm.

2. What is the primary purpose of a case study presentation?

The primary goal of a case study presentation is to offer a comprehensive and evidence-based argument that informs and persuades the audience. It’s about presenting solutions to analyzed issues in a compelling narrative format.

3. What makes a case study presentation different from a standard report?

Unlike a standard report, a case study presentation aims to stimulate critical thinking by using real-life examples to provoke thought and offer different perspectives. It’s not just about presenting data; it’s about engaging the audience with compelling stories.

4. Where can case study presentations be effectively used?

Case study presentations are perfect for sales pitches, trade shows, conferences, and more—whether in-person or virtual. They are valuable storytelling tools that showcase the effectiveness of solutions and success in solving client problems.

Transform Your Business with Prezentium’s Case Study Presentations

Are you looking to captivate your prospective clients with compelling case study presentations? Look no further than Prezentium ! Prezentium, an AI-powered business presentation service provider, offers various services tailored to your needs.

Overnight Presentations : Need a professional presentation in a pinch? Our overnight presentation service has you covered. Email your requirements to Prezentium by 5:30 pm Pacific Standard Time (PST), and we’ll deliver a top-notch presentation to your inbox by 9:30 am PST the following business day.

Prezentation Specialist : Our team is here to help you transform ideas and meeting notes into exquisite presentations. Whether you need assistance with case study design, templates, or content creation, we’ve got you covered.

Zenith Learning : Elevate your communication skills with our interactive workshops and training programs. Combining structured problem-solving with visual storytelling, Zenith Learning equips you with the tools you need to succeed.

Unlock the power of case study presentations with Prezentium. Contact us today to learn more and take your business to new heights!

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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Case studies are very much essential for the development of a new product, service or department for a company. In addition, personal case studies also play an important role in personality enhancement and detailed analysis of an individual’s behavior. It’s like dislikes, hobbies – everything. Despite corporate and business use, Case studies are the ultimate tool for successful medical research purposes. As it can help you present your ideas that you’ve gathered for quite a period of time, in front of the audience in a very simplified manner. Therefore, this Case Study PowerPoint Template remains specifically designed for the purpose.

The Case Study Template contains all the tools you need to successfully prepare your presentation. The first slide gives you the opportunity to make a short description of your main theme. On the right side of the slide, you can indicate the problem that you plan to solve, describe the actions required to solve it, and in the end describe the result. This slide is suitable for preparing a startup, where you can describe why this project is being developed and what client problem it solves. The second slide will also help you describe your actions to solve the client’s problem. For example, sales managers, when presenting a new product to a client, can indicate what benefits the client will receive and what problems the client can solve this product. Engineers can apply this slide to prepare their innovations to improve equipment efficiency. The next slide combines the presentation of text data in the form of a block and a table. This slide can be used by heads of advertising departments in the preparation of advertising campaigns. For example, on the left side you can describe the content of the advertising company, and on the right side the goals that this company will solve. The last slide is different from the rest of the template slides. This slide has the ability to place a photo of the speaker. This slide also allows you to structure your data in the form of sequential actions. This slide is perfect for describing the outstanding achievement of the best employee of the week or month

Consisting of 4 slides, this Case Study Powerpoint Template is very simple and unique at the same time. Its straightforward design, simplified layout, and use of soft colors are the cause of its distinction and effectiveness. The individually designated dialogue boxes and graphical representations/icons/doodle art prove to be an effective tool for idea proposing. You can use this template in your business meetings, for the company’s development researches, market studies, health-related purposes and even can use it for your websites. As the Case Study Format for PowerPoint template remains completely editable. Therefore, offering the flexibility to use it in a variety of ways. You can change the color scheme of the template based on your corporate colors. You can also change the position of the blocks on the slides. Thanks to the above, you can insert the slides of this template into your other presentations. The Case Study Template can be used by employees of research institutes or university professors when preparing a report on their achievements in a particular field. This template will also be useful for government officials or news workers when describing the achievements of famous scientists, businessmen, or public figures.

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Case Study Presentation Template

Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation. Communicate your product’s worth, acquire more clients, and increase retention using our case study presentation.

Our case study presentation template can be used as an effective way to:

  • Showcase your success stories
  • Convert prospective clients
  • Up-sell current clients

Use this template to create a professionally designed and memorable case study

A case study requires relevant data and should be designed to inspire confidence and action. Organize your case study presentation and make it memorable by delivering information visually with any combination of our various slides:

Title Slide

Helpful hints for creating effective case studies that convert

A thoughtful presentation can set your brand above the rest. Consider these tips when organizing your case study.

Add visual interest to your presentation by including charts, graphs, and photos. This will help break up your data and make your presentation memorable.

Content heavy presentations work well with simple clean slides that don’t overwhelm your audience. Feel confident leaving blank space on each slide.

Teammates and clients alike will stay engaged if you use your data to drive a story. Use compelling information to demonstrate your value with numbers and testimonials that manifest client success.

The data you showcase should drive action. What outcome are you aiming for by giving this presentation? Who is your audience? Keep your viewers in mind and make sure your presentation is leading them towards your desired outcome.

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Case Study Template

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What is a case study?

A case study is a type of research to better understand a particular problem. It mostly focuses on strategies and refers to a specific person, an action, a company, or an event, even. The idea is to understand an overall path a company or person took around a specific goal. The main objective of a case study is to learn beforehand from a particular case or scenario to improve similarly applicable processes. 

To achieve the above, this method seeks to analyze information around a given topic, including its context and all relevant factors that affect it. It goes in-depth on a particular area with the hopes of solving a problem. This kind of analysis is moreover useful to avoid making a similar mistake in the future. 

What makes an excellent case study ppt template?

Most reliable or trust-worthy case studies include lots of evidence. The truth is that case studies base their strength on diverse data to prove what’s typically the same and a single point. Through either quantitative or qualitative approaches, a convincing case study tackles a situation from several angles at once. And it highlights new facts that alter a situation to the point of proving a proposed solution to a common problem. 

How a case study is useful in business

Now that we’ve clarified the definition of a case study, we should get to its importance for a business. The obvious plus to working on a case study for your company is how that knowledge sheds light on your standing processes. Analyzing a client’s experience is an epicenter for tons of new knowledge about your company. Researching a particular case in depth can help you figure out changes you can make to your business. That’s especially true in terms of why a specific action worked beautifully in non-traditional ways to solve rather common trouble. Doing that can ensure you keep delivering top-notch solutions to industry commonalities. 

As if that weren’t enough, writing a case study based on your company is also a great tool to highlight your success. It quickly lets others see what you’ve done right and how you’ve achieved that level. Think what this does to your brand and reputation to solve customer problems extraordinarily; so much so that it makes a case for any industry standard. 

You can write case studies on your most successful programs, for instance, to promote them, but also understand better how those successes came to be. You can then plan on achieving similar results in other projects. Case studies can also help tell a story about your company and share information on your products or services. 

The above alone bears the potential of drawing in new customers. These can be people who are either impressed with your uniqueness in how you handled matters or who simply need similar solutions to their long-standing struggles. A case study that’s very well done will also gain a company a leading positioning as an expert or go-to point in an industry. 

Making the best of failure through case studies

Now, on the other hand, there’s also lots to learn from failure through case studies. Say you read up on common startup mistakes that ruin a business . Through a case study, you could be going deep into at least 1 of the startup myths that kill companies , for example. You’ll be learning through examples that constitute qualitative and quantitative evidence as to why a standard error was uniquely avoided in a particular scenario. 

For those planning to build a startup, case studies give room for foundational knowledge. It’s a way to gain trajectory before going down excruciating roads. Reading up on variables, choices, and circumstances that resulted in failure can prevent you and your company from going in the same direction. 

Case studies that examine decisions made over time, such as funding, IPOs, and investments, make up great examples. And how each of those affected a startup in terms of sales, market growth, projections, and so much more. Persuasive case studies offer alternate solutions and perspectives on matters. 

Case studies on likelihood

And rather than just base this type of analysis on success or failure, some also work on projections. They focus on alternatives that weren’t taken and portray what could’ve happened in diverse scenarios had circumstances changed in one way or another.

Now that those options are out of the way let’s see how to write a convincing case study. 

How to write a case study

If you’re wondering how to write a case study, primarily if you aim to write a convincing one, there are at least five sections for the sake of structure on which you should focus. We’ll describe those shortly. Yet, before you do that, know every case study goes through a state of contemplation. First, look for the key and diverse elements that will help you analyze the problem you’re discussing. 

If you’re trying to write a compelling case study about someone or a company other than yourself, you should go over as much information as you can about them. One missed detail can bring down your hypothesis, so aim to know as much as possible to avoid that. 

For better results yet, clarify for yourself what issue is the precise one you’ll be analyzing. Make sure you come to the bottom of it succinctly. Doing so will help you significantly in the first section that we detail below when you aim to state that for others. 

Once you have the objective of your case study, go through all the required analytic steps before you literally jump to conclusions. Be part of the process, don’t accelerate it ahead of time. Let’s get to the 5 sections we promised. 

Five basic sections of a case study

The first is an introduction that explains the problem. You can see this as a critical issue of a case. 

A piece of advice here if you’re going to write about your company is to define your target audience. Include real figures. Use only crucial information throughout and determine the specific strategy you’ll be discussing. 

Then, position this problem in context by going over background information, which needs to include the most relevant information to said case. Remember, convincing data stands on factual research. 

Do your actual evaluation next. This is where you explain vital elements and the proposed solution to the matter. Be as specific as possible. Focus on what you did right (or wrong, in case you’re studying a failure). Make sure you have a full grasp of the specifics of what happened. Analyze your information and systematize metrics here. Use graphs or other tools to present your results, and state your solution or learnings clearly. 

The wrap-up refers to final steps or recommendations, if not just conclusions drawn from the case.

Ready to write your case study now?

We like being here to make life easier and more efficient for you. Here’s our case study ppt template to use online or download to PDF. You’ll just need to enter your project name on the cover and give an overview on the second slide. Give details on the matter of study or client you’re analyzing via name, size, location, and a short bio. Then, move on to graphs or other visual aids to answer how you assisted this party in the case you’re analyzing. 

From there, describe the challenge you faced through goals, risks, and the problem. Explain your approach with the detailed set of steps you took to come to your solution. Describe that solution in more depth in a new slide before you finish with a display of your main results. 

And there you have it! All you needed to know about case studies with valuable insight, resources, and much more!

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Free - Free Case Study PowerPoint Templates and Google Slides

Free - Free Case Study PowerPoint Templates and Google Slides

Free Case Study Presentation Slide

Features of the template.

  • 100% customizable slides and easy to download.
  • Slides are available in different nodes & colors.
  • The slide contains 16:9 and 4:3 formats.
  • Easy to change the colors of the slide quickly.
  • Well-crafted template with an instant download facility.
  • Highly compatible with PowerPoint and Google Slides.
  • Free slide with amazing quality.
  • Visually engaging slide with three nodes.
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Case Study Template Collection for PowerPoint and Google Slides

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Product Description:

The Case Study Template Collection for PowerPoint and Google Slides includes over 20 of the best case study presentation templates you will require to showcase a case study in an easy-to-understand and concise way. This collection includes visually appealing templates that help attract the viewer’s attention to the content. 

The templates feature professional blue-white-gray themes that help increase audience engagement. They also set a formal yet collaborative tone for the presentation. The professional PowerPoint template uses various visual cues that help set a professional tone for the presentation. These include icons, tables, and images that attract the audience’s attention. 

These case study PowerPoint templates collection is catered to business professionals across various industries to present their case studies in a brief and understandable format. This helps the viewers not feel overwhelmed with too much text. The template’s elements can be edited per the brand’s personality and tone, and it is customizable as per the user’s requirements. They are also compatible with PowerPoint and Google Slides.

 We combined AI and human expertise to ensure high quality content for our users. We generated drafts using an AI language model with product images. Then, our expert editors and copywriters carefully edited the drafts to ensure quality content.

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  • Open access
  • Published: 27 June 2024

Comparing times of self-harm presentations to hospital emergency departments in children, adolescents, young adults and adults: a national registry study 2007–2019

  • David McEvoy 1 ,
  • Mary Joyce 2 ,
  • David Mongan 3 ,
  • Mary Clarke 1 , 4 &
  • Mary Codd 5  

BMC Psychiatry volume  24 , Article number:  474 ( 2024 ) Cite this article

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The few studies that have explored self-harm presentation times at hospital emergency departments (EDs) – an important factor that can determine if a patient receives a mental health assessment – primarily focus on adult samples. This study examined the times of self-harm presentations to EDs, self-harm methods used, mental health assessments, and admission data across different age-groups.

Using data from the National Self-Harm Registry Ireland over a 13-year timeframe (2007–2019), this study compared times, days, seasons, methods of self-harm, and admission data for children (8–12 years), adolescents (13–17 years), young adults (18–25 years) and adults (> 25 years).

The majority of the 152,474 self-harm presentations (78.6%) for all ages occurred out-of-hours (outside the standard working hours or in-hours times of 09:00–17:00, Monday-Friday). The four hours before midnight had the highest proportions of self-harm presentations for adolescents (27.9%) and adults (23.1%), whereas the four hours after midnight had the highest proportion of self-harm presentations for young adults (22.9%). The 16:00-midnight timeframe had highest proportion of self-harm presentations in children (52.3%). Higher proportions of patients received a mental health assessment in-hours compared to out-of-hours among young adults (78.2% vs. 73.3%) and adults (76.1% vs. 72.0%). Self-harm presentations were lowest during summer months in children and adolescents.

Hospitals should ensure that adequate resources are available for individuals presenting with self-harm, especially in the case of overcrowded EDs, and protocols need to be designed for those presenting with self-harm due to intoxication. In line with national policy, protocols for patients presenting during out-of-hours should be designed that can incorporate services from allied health multidisciplinary teams, social work, addiction services and counselling organisations. Given the lower rates of self-harm during school holidays for children and adolescents, the school environment must be considered in the context of mental health and self-harm public health prevention interventions.

Peer Review reports

Introduction

Suicide and self-harm are major public health problems globally, especially for young people aged 15–29 years old, for whom suicide is the fourth leading cause of death [ 1 ]. Ireland has a suicide rate of 11.0 per 100,000 population in comparison to the European Union’s standardised rate of 10.1 per 100,000 and the United Kingdom’s rate of 7.4 (based on 2017 data) [ 2 ]. In 2019, suicide was the leading cause of death in males under 25 years old and the third most common cause in females of the same age in Ireland [ 2 ].

Patients who present to hospital emergency departments (EDs) with self-harm are much more likely to die by suicide compared to the general population [ 3 , 4 , 5 ]. Estimates amongst studies examining the risk of dying by suicide for those presenting to EDs with self-harm have been found to be up to 50 times more likely than those not presenting to EDs with self-harm [ 3 , 4 , 5 ]. While male suicides accounted for the majority (77%) of suicides in Ireland in 2019 [ 2 ], the majority (55%) of self-harm presentations to EDs were by females [ 6 ].

All patients that present to EDs should receive a mental health assessment from a trained mental health professional [ 7 , 8 , 9 ]. A mental health (or psychosocial) assessment is an evaluation of the person’s needs, safety considerations and vulnerabilities that is designed to identify those personal, psychological and environmental or social factors that might explain an act of self‑harm [ 10 ]. Furthermore, such assessments should foster building relationships with both the patient and families or other supportive adults and should involve gathering good information on past history and current circumstances to inform a collaborative approach to safety planning [ 9 ]. Mental health assessments and appropriate follow-up care for patients presenting with self-harm are essential but previous studies have shown that such assessments are not always universally completed, ranging from 36 to 82% [ 11 , 12 , 13 , 14 ]. In 2019, 72% of patients attending EDs with self-harm in Ireland received such an assessment [ 6 ].

The time of a self-harm presentation at an ED can be an important factor that determines whether a mental health assessment is conducted [ 11 ]. Studying the profiles of patients who present at hospital EDs with self-harm, and in particular the times of these presentations, can be informative for hospital management teams to allocate adequate services at critical times.

In a previous scoping review, we showed that the majority of studies with data on times of self-harm presentations at EDs indicated that these presentations mainly occur out-of-hours (i.e. outside 09:00–17:00, Monday to Friday) – in particular, in the hours before and after midnight [ 15 ]. For the most part, this scoping review found that time of self-harm presentations tended to be a secondary outcome [ 15 ]. In addition, only two of the included studies [ 16 , 17 ] from this review stratified their data for the time of self-harm presentations at EDs by different age-cohorts: Colman et al. [ 17 ] stratified for adults and children and Bergen and Hawton [ 16 ] used three age groups [ 15 ]. It is possible that, in the other studies that did not stratify for different age-groups, the adult numbers dominated the data, potentially hiding the trends in other age-groups [ 15 ]. Furthermore, there was also a dearth of data on the most common weekdays of self-harm presentations at EDs and seasonal data [ 15 ].

This study used data from the National Self-Harm Registry Ireland (NSHRI), the world’s first national registry of self-harm presenting to hospital EDs across an entire country [ 18 ]. The aim of this descriptive study was to stratify data from the NSHRI database for different age groups and compare the most common times of day, weekdays and seasons for self-harm presentations to EDs. Furthermore, this study compared the following across the different age groups: methods of self-harm; the occurrence of repeat self-harm presentations; whether mental health assessments were carried out; and, admission details.

Study population

This study used data from the NSHRI database for 13 years from 2007 to 2019. NSHRI data have been collected at each ED in the Republic of Ireland since 2006 [ 18 ]. The NSHRI uses an internationally-recognised definition for self-harm: namely, “an act with non-fatal outcome in which an individual deliberately initiates a non-habitual behaviour, that without intervention from others will cause self-harm, or deliberately ingests a substance in excess of the prescribed or generally recognised therapeutic dosage, and which is aimed at realising changes that the person desires via the actual or expected physical consequences” [ 18 , 19 ]. A minimal dataset is used for the purposes of analysis and research [ 18 ]. No individual can be identified from the data [ 18 ].

Patients were stratified into four age groups: children (aged 8–12 years), adolescents or teenagers (aged 13–17 years), young adults (aged 18–25 years), and adults (aged 26 years or older). Children were defined as persons less than age 13 since this is typically the age when children begin puberty and transition between primary school and secondary school in Ireland [ 20 ]. Moreover, onset of self-harm behaviour usually begins in early adolescence between the age of 12 to 14 years [ 21 ]. Any data on children aged below age eight were excluded from the NSHRI file in this study due to small numbers. In addition, numbers of participants less than five in categories were hidden in the tables in this study for de-identification purposes.

The definition of adolescence varies across the literature. Youth has been defined as the age-group up to approximately the age of 25 years old [ 22 , 23 ]. Previously, studies have defined adolescence as the period of life between the start of puberty and the point at which an individual attains a stable, independent role in society; however, the timing of puberty and the transition to adulthood varies across time and cultures [ 24 ]. In Ireland, it has been recommended that the age range for eligibility for child and adolescents mental health services (CAMHS) be increased to 25 years to improve the continuity of care [ 25 ]. Moreover, young people typically leave secondary school, to move onto third level education or work, around the age of 18 years. With all of these considerations in mind, adolescents were defined as being aged 13–17 years and young adults as being aged 18–25 [ 22 ].

This study used NSHRI data on the sex and age of the patient. The primary outcomes for this study were the times of day, weekdays and months of self-harm presentations. Hourly time frames were analysed and the 24-hour clock was also split into four-hour time frames beginning at midnight. Following on from the study conducted prior to this one [ 15 ], in-hours (or standard working hours) were defined as the hours of 09:00–17:00 on Mondays through to Fridays and excluded weekends. Out-of-hours were defined as outside of these hours.

The secondary outcomes included methods of self-harm; the occurrence of repeat self-harm presentations; whether mental health assessments were carried out; and, admission details. Methods of self-harm are coded in the NSHRI database using the WHO International Classification of Diseases (ICD-10) codes for intentional self-injury [ 26 ]. For the purposes of this study, these codes were collapsed into six categories for methods of self-harm: drug overdoses only; self-cutting only; overdoses and self-cutting; attempted hanging only; attempted drowning only; and, other methods. Methods of self-harm under ‘other’ referred to a myriad of self-harm methods such as ingesting chemicals and noxious substances; crashing a motor vehicle; use of petroleum products, other solvents or their vapours; using alcohol; use of a blunt (non-sharp) object; jumping from a height; jumping in front of or lying in front of a moving object; use of fire or flames; and, use of rifles, shotgun and large firearm discharge etc.

Data analysis

After stratifying our data into the four age-groups, the percentage proportions were calculated for the aforementioned primary and secondary outcomes for each age-group. With respect to time, this study examined the differences between the age groups using both hourly time frames, four-hour time frames, and attendances during in-hours and out-of-hours. The analyses mentioned were also conducted for males and females within each of the age groups. Moreover, within each of the four age groups, the chi-square test was used to test statistical differences for whether the patient received a mental health assessment in-hours compared to out-of-hours. Given that we conducted four hypothesis tests, we applied the Bonferroni correction to α = 0.05 and tested at α = 0.0125 level of significance. In very large sample sizes, even small differences between the groups can lead to statistically significant results rendering the practical significance of the standard p -values meaningless. Therefore, effect sizes (phi coefficient) were also calculated to quantify the magnitude of the differences between the groups. All analyses were completed using R.

There were 152,474 self-harm presentations involving n  = 90,333 individuals made to EDs in Ireland between 2007 and 2019. Descriptive data for the primary and secondary outcomes of this study, with stratifications for the four age groups, are presented in Table  1 . Further stratification analysis of the age groups for males and females can be viewed in the supplementary material.

The majority of the self-harm presentations were from adults aged over 25 years (63.1%); followed by young adults (25.6%); then, adolescents (10.9%); and, children (aged 8–12) accounted for less than 1% of these ED presentations. For children, 6.1% of self-harm presentations were repeat self-harm presentations and this percentage increased through the age-groups to 24.8% in adolescents, 38.3% in young adults, and 44.7% in adults. The proportion of males to females varied across age groups; however, for adolescents the proportion of female self-harm presentations versus male was larger (70.9% vs. 29.1%) than in the other three groups. A similar observation was made for children although to a lesser degree (57.8% vs. 42.2%). There were only slightly higher female percentages in both the young adult and adult age groups.

Time of self-harm presentations

The highest proportion of self-harm presentations (23.3%) occurred during the 20:00 to midnight time-frame when all age groups were pooled together. The lowest proportion for all age groups pooled together was 08:00 to midday (9%). The most common time for self-harm presentations involving children occurred between midday and midnight, with the highest proportion (52.3%) of self-harm presentations occurring between 16:00 and midnight. The highest proportion (27.9%) for adolescents occurred during the 20:00 to midnight time-frame and the lowest proportion (5.1%) was during the 4:00–8:00 timeframe. Similarly, the highest proportion (23.1%) for adults also occurred during the 20:00 to midnight time-frame, with the lowest numbers of presentations occurring during the period from 04:00 to midday. The highest proportion of young adult self-harm presentations (22.9%) was during the midnight to 04:00 timeframe and the lowest proportion was from 08:00 to midday.

Pooling all age groups together, the majority (78.6%) of all self-harm presentations occurred out-of-hours (outside 09:00–17:00, Monday to Friday). While more self-harm presentations for children did occur out-of-hours (65.2%), this was lower in comparison to the other three age-groups. The proportions of adolescent, young adult, and adult self-harm presentations during out-of-hours were 77.1%, 81.1% and 77.9%, respectively.

The proportions of self-harm presentations for each hour, stratified for each age group, are displayed in Fig.  1 . For children, the peak hour for self-harm presentations was between midday and 13:00. We can also see the higher proportions of self-harm presentations in this age cohort after midday in comparison to before midday. The peak hour for adolescents was from 23:00 to midnight but was also high from 22:00–23:00 and from midnight to 01:00. There was not a clearly defined peak hour for adults and young adults; rather, the peak times were in the three to four hours before and after midnight.

figure 1

Proportions of self-harm presentations for the four age groups for times of day

Weekdays of self-harm presentations

The proportions for self-harm presentations for children were typically higher on weekdays, particularly on Wednesdays (17.2%) and Thursdays (16.5%), and lower during weekends. See Fig.  2 . For adolescents, the proportion of self-harm presentations were highest on Mondays (17.6%) and decreased as the week went on, with the lowest proportion on Saturdays (11.7%), but rose again on Sundays. In contrast, young adults had the highest proportions on Sundays (17.2%) and Mondays (15.2%), with lower proportions mid-week. Adult self-harm presentations also followed this trend, but was more evenly spread across the week in comparison to young adults.

figure 2

Proportions of self-harm presentations for the four age groups for weekdays

Months of self-harm presentations

The highest proportions of self-harm presentations for children occurred during March (14.0%) and October (10.4%), whereas the lowest proportions of self-harm presentations for children occurred during July (5.6%) and August (5.8%). See Fig.  3 . Adolescents’ self-harm presentations proportions were highest in January (9.5%) and March (9.4%), and similar to children, the proportions of self-harm presentations were lowest in the summer months during June (6.7%), July (6.8%) and August (6.9%), and was also low during December (7.3%). The proportions for self-harm presentations in young adults and adults were similar across the 12 months, with a slight increase in the proportions during the summer months for adults. The highest proportion of young adults was in March (8.9%) and May (8.8%). The highest proportion for adults was in July (9.2%).

figure 3

Proportions of self-harm presentations for the four age groups for months

Methods of self-harm

For adolescents, young adults and adults, drug overdoses accounted for the majority of self-harm presentations with proportions of 55.7%, 53.8% and 63.5%, respectively for the three age-groups. See Fig.  4 (i). For the same three age-groups (in the same order), the next biggest proportion of self-harm presentations were self-cutting presentations, with proportions of 23.2%, 22.5% and 16.3%, respectively. Presentations with a combination of these two methods were lower in adults (3.9%) compared to adolescents and young adults (both over 6%). Other methods of self-harm accounted for approximately 10% and attempted hanging accounted for 4–5% in each of these three age-groups. Attempted drowning was lower in adolescents (less than 1%) compared to over 2% in both young adults and adults.

figure 4

(i) Proportions of methods used in self-harm presentations for the four age groups (ii) Proportions of methods used in self-harm presentations for the four age groups stratified for sex

While these three age-groups had similar proportions across the different methods of self-harm, they were quite different for children. For children, self-cutting was the most common method (34.3%), which was followed by drug overdoses (28%). Attempted hangings in children self-harm presentations accounted for 16.6% and other methods accounted for 18% of self-harm presentations in children.

When we further stratified data on methods of self-harm by sex (see Fig.  4 (ii) and the supplementary material), attempted hanging was the most common method in male children (nearly 30.7% versus less than 7% in females), whereas self-cutting was the most common method in female children (40.1% compared to 26.4% in male children). Female children had higher proportions of drug overdoses (34.8%) compared to male children (18.8%). For each age group, females had higher proportions of drug overdoses in comparison to males. The highest proportion of drug overdoses in sex and age-groups was in female adults (71%). Males had higher proportion of more lethal methods of self-harm such as attempted hangings, attempted drownings and other methods compared to females across all the age groups.

Mental health assessments and admission details

The percentages for those receiving a mental health assessment were highest in children and adolescents (71.1% and 69.0%, respectively) compared to young adults and adults (66.4% and 65.7%, respectively). The highest proportion (3.6%) for those refusing a mental health assessment was in adults. Likewise, the highest proportions of those refusing admission or leaving against medical advice were in both young adults and adults (14.8% and 15.4%, respectively). For all four age groups, there were higher proportions that received a mental health assessment in-hours compared to out-of-hours. (See supplementary material Table 2 .) These proportions, though not substantially different, were only found to be statistically significant in both the young adult and adult groups. In addition, the proportional variation in those receiving and not receiving mental health assessments in these two age groups was small, as indicated by the small effect sizes. In young adults, 78.2% of those who attended in-hours received a mental health assessment, compared to 73.3% of those who attended out-of-hours. In adults, 76.1% of those who attended in-hours received a mental health assessment, compared to 72% of those who attended out-of-hours.

This study found that most self-harm presentations (78.6%) occurred out-of-hours (outside 9:00–17:00, Monday to Friday), with particularly high proportions in the four hours before and after midnight. This was not the case for children, for whom the rates of self-harm presentations peaked from 16:00 in the evening until midnight. Previous studies have also demonstrated that most self-harm presentations occur out-of-hours, with the peak times usually in the hours before and after midnight [ 15 ]. Children presented more commonly midweek and less often during weekends, whereas the proportions of young adult and adult self-harm presentations were highest on Sundays and Mondays and lower midweek. Adolescent presentations were highest on Mondays and lowest on Saturdays. Higher proportions of patients received a psychiatric review during in-hours compared to out-of-hours, though this was found to be statistically significant only in young adults (78.2% vs. 73.3%) and adults (76.1% vs. 72.0%).

Approximately 3.5% of young adults and adults refused a mental health assessment in comparison to less than 2% in the adolescent and children cohorts. Furthermore, approximately 15% of young adults and adults refused admission or left against medical advice in comparison to only 5.9% and 1.4% in adolescents and children, respectively. Alcohol involvement in the self-harm presentation is one factor that may account for whether the patient was discharged without a mental health assessment [ 8 ]. Previous research has found that self-harm presentations involving alcohol peak after midnight and on Sundays and Mondays in comparison to presentations not involving alcohol, which tend to be more evenly spread out across the week and with a less accentuated peak between 18:00 and midnight [ 27 ]. Hence, it is likely that many of the self-harm presentations accounting for the lower proportions of young adults and adults not receiving mental health assessments are due to the involvement of alcohol [ 8 ]. More comprehensive addiction pathways for patients presenting during out-of-hours have previously been recommended for patients presenting to EDs with self-harm [ 8 ].

Appropriate pathways to voluntary counselling services have also been recommended for patients who present to EDs with self-harm but differences in referrals to these agencies have been found for those presenting in-hours and out-of-hours [ 8 ]. Indeed, the lack of availability of allied services, such as multidisciplinary teams and social work support out-of-hours may be another reason for the lower percentages of mental health assessments being conducted [ 28 ]. Overcrowding is another issue facing Irish EDs, which is associated with poorer patient outcomes including higher mortality rates [ 29 ]. The provision of care for patients presenting to EDs with self-harm and the availability of specialised mental health resources varies across different hospitals [ 30 ]. One of the recommendations from Ireland’s national mental health policy, Sharing the Vision , is that there should be continued investment in, and implementation of, a national critical care programme for the assessment and management of patients presenting to EDs following self-harm [ 25 ]. Health service managers should strive to ensure that adequate resources for patients with self-harm are available for those who need them out-of-hours. In addition to ensuring availability of an in-depth mental health assessment (for example through appropriate multidisciplinary staffing of psychiatric services out-of-hours), this may also involve working closely with other local agencies including voluntary sector organisations (such as crisis counselling).

The data from the current study justify the recommendations from the most recently published National Clinical Programme for Self-Harm and Suicide-related Ideation (NCPSH) [ 9 ]. NCPSH recommends that mental health assessments are provided to patients presenting with self-harm at EDs regardless of the time [ 9 ]. It also mentions that each service should ensure that a procedure is in place to ensure the handover of details of all patients who present out-of-hours and that each patient’s GP should receive immediate secure communication on the patient’s presentation and emergency plan [ 9 ]. This is particularly relevant given that the majority (64.4%) of patients that leave the ED after a self-harm presentation without admission to either a general or psychiatry ward. In addition, the NCPSH mentions that each patient should receive a follow-up phone call from a mental health professional, such as a clinical nurse specialist, within 24 h of discharge from ED [ 9 ]. Developing crisis assessment teams and suicide crisis assessment nurses by mental health services in Ireland who will work with GPs have further been recommended [ 9 ]. Given the association between alcohol and self-harm discussed previously [ 8 ], the NCPSH further recommends opportunistic mental health assessment screening for those presenting at EDs at risk of alcohol or substance misuse [ 9 ].

Males made up a smaller proportion of self-harm presentations at EDs compared to females, especially in adolescents, while paradoxically accounting for the vast majority of deaths by suicide [ 2 ]. As in other studies, this study also found that more lethal means of self-harm, such as attempted hanging or drowning, were more common in males [ 27 ]. In fact, the percentage for attempted hangings was the greatest proportion for any method in male children - nearly 31% in male children compared to less than 6.3% in female children. The proportions of those not receiving a mental health assessment or refusing admission or leaving against medical advice were slightly higher in males also compared to females. (See supplementary material). Therefore, males presenting to EDs with self-harm are potentially a high-risk group.

For adolescents and even more so for children, the rates of self-harm were lowest during the summer months. For adolescents, the rates were lowest in June, July and August; whereas for children the rates were lowest for July and August. These align with secondary school and primary school holidays in Ireland, respectively. In addition, the rates were lower in December, during which schools have a two-week Christmas break. In a Canadian study, Colman et al. also found that self-harm presentations were lower for children during summer months [ 17 ]. There has also been some evidence to show that both suicide rates and mental health presentations to EDs are lower during summer months in the United States [ 31 ]. Furthermore, children’s rates of self-harm ED presentations peaked during weekdays and were lowest on weekends. For adolescents, self-harm ED presentations peaked on Mondays and fell as the weekdays went on, with the lowest rates on Saturdays and rising again on Sundays.

School staff are often the ones to identify young people exhibiting self-harm behaviour [ 32 ], and so the lower rates of self-harm during the school holidays may be attributed to the decrease in detection. On the other hand, there are many risk factors for self-harm in young people that involve the school setting (such as bullying, social contagion of self-harm behaviour in peer groups, truancy, and low academic performance) [ 33 ], and this may also account for the higher levels of self-harm during the school months. While school may not necessarily always be a causative factor for self-harm in young people, it must be considered in the context of mental health and self-harm public health prevention interventions in children and adolescents. Sharing the Vision also sets out that every school in Ireland should have a dynamic wellbeing promotion process [ 25 ]. Furthermore, Sharing the Vision recommends that a liaison process should be in place between schools, mental health services, GPs, primary care services, and specialist mental health services [ 25 ].

For adults, the seasonal data are similar to the existing literature with higher self-harm presentations occurring in the summer months [ 17 , 34 , 35 , 36 , 37 ]. There has been some evidence to suggest that higher temperatures are associated with small increases in hospitalisations due to self-harm [ 38 ]. To our knowledge there has been no credible reason for this phenomenon. Previously, we conjectured that alcohol, longer days, idleness, or loneliness during the holiday season could be factors contributing to the peak rates in self-harm presentations at EDs in summer months [ 15 ].

Strengths and limitations

Using data from a national self-harm registry of all ED presentations for this study is unique in global terms and is a major strength to this study. Moreover, we were able to use 13 years of data. On the other hand, hospital-presenting self-harm data does not accurately describe self-harm in community settings where the individuals do not necessarily present at a hospital ED. Hence, the results of this study should be interpreted with this in mind. The rate of community self-harm has been shown to vastly outnumber hospital-presenting self-harm [ 39 ]. An iceberg model of self-harm has been used to describe this phenomenon whereby hospital presenting self-harm is visible above the surface but community self-harm is vastly bigger below [ 39 ]. While we found that overdosing was the most common method for self-harm in adolescents and young adults for example, it has been hypothesised that self-cutting would actually be the most common method in the community setting [ 40 ].

Data on when the self-harm act occurred prior to arrival at the hospital ED were not available in the NSHRI dataset. There have been some estimations for the time of self-harm versus the self-harm presentation, such as an estimation of four hours between an overdose and the time at which the patient arrives at an ED [ 41 ]. In addition, there was no data on the circumstances of the self-harm presentations. The time of a self-harm presentation to an ED only gives an approximation of the time when the self-harm act occurred, and can be influenced by many factors.

Further research

Given that much of the research from this study justifies the recommendations made in the NCPSH [ 9 ], as previously discussed, it would be imperative for future research to examine to what extent the recommendations have been implemented, and explore the barriers to implementation.

Studies examining the time of the self-harm act itself and the circumstances surrounding the act across the different age-groups could further inform the research from this study. Feasibility of collecting such data and research into the time of self-harm acts compared to the time of self-harm presentations at EDs should be considered in the future. Such data would be useful for both the design of clinical response protocols and the design of public health interventions.

Future studies could examine if these analyses could inform public health messaging around restricting access to means – encouraging parents to keep medications in locked cabinets, for example.

Self-harm presentations involving alcohol are more likely out-of-hours [ 27 ] and the proportions of young adults and adults not receiving a mental health assessment following their self-harm presentation were also higher out-of-hours, albeit not substantially. Therefore, we conjectured that alcohol involvement may be an important factor contributing to whether a mental health assessment is carried out or not. Further studies to examine reasons why some self-harm patients do not receive mental health assessments at EDs, using qualitative explorations with patients and clinicians or otherwise, could help inform service delivery for self-harm patients.

Self-harm presentations during the COVID-19 pandemic (i.e. 2020 NSHRI data) were excluded for this study since it this could have skewed the data – it being a period that was not reflective of the typical trends at EDs. While examining this data was not the focus of this study, further research could compare the same trends found in this study to those during and post the COVID-19 period to understand the effect of the pandemic.

All patients presenting to EDs with a self-harm, regardless of the time, should be given a mental health assessment and referred for appropriate care in order to avoid a repeat self-harm presentation or, indeed, a later death by suicide. Hospitals should ensure that adequate resources are available for individuals presenting with self-harm, especially in the case of overcrowded EDs, and protocols need to be designed for those presenting with self-harm due to intoxication. In line with national policy, pathways for self-harm patients should be designed that can incorporate services from allied health multidisciplinary teams, social work, addiction services and counselling organisations. Future research should examine to what extent such pathways been implemented, and explore the barriers to implementation. Future research should properly investigate other factors, besides alcohol, that lead to some self-harm presenting patients leaving ED without a mental health assessment, and what procedures could be put in place for such patients. Given the lower rates of self-harm during school holidays for children and adolescents, the school environment must be considered in the context of mental health and self-harm public health prevention interventions.

Data availability

The dataset analysed during the current study are not publicly available due to General Data Protection Regulation (GDPR) but are available from the second author on reasonable request.

Abbreviations

Child and adolescent mental health services

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National Clinical Programme for Self-Harm and Suicide-related Ideation

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Acknowledgements

We would like to thank the National Suicide Research Foundation (NSRF) for providing us with the data for conducting this study. We would like to thank Dr. Colm Healy and Dr. Ross Brannigan from the Royal College of Surgeons in Ireland (RCSI) for their help with statistical advice. We would also like to thanks Dr. Fiona Boland and Dr. Valeria Lima Passos from the RCSI Data Science Centre for their help with statistical advice. We would also like to thank Dr. Paul Corcoran from the National Suicide Research Foundation (NSRF), Ireland.

This was funded by the Health Research Board (HRB) Ireland as part of the SPHeRE Programme (Structured Population and Health-services Research Education).

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Concept and design: DME and MCoddData Acquisition: DME and MJ Data Analysis: DME Preparation of tables and figures: DME Initial preparation: DME Reviewing and editing the manuscript: DME MJ MClarke MCodd DMongan.

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McEvoy, D., Joyce, M., Mongan, D. et al. Comparing times of self-harm presentations to hospital emergency departments in children, adolescents, young adults and adults: a national registry study 2007–2019. BMC Psychiatry 24 , 474 (2024). https://doi.org/10.1186/s12888-024-05921-x

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The rates of labor induction and cesarean delivery is rising worldwide. With the confluence of these trends, the labor induction rate in trials of labor after cesarean can be as high as 27-32.7%. Induction of labor after one previous cesarean (IOLAC) is a high-risk procedure mainly due to the higher risk of uterine rupture. Nevertheless, the American College of Obstetricians and Gynecologists considers IOLAC as an option in motivated and informed women in the appropriate care setting. We sought to identify predictors of a composite of maternal and newborn adverse outcomes following IOLAC.

The electronic medical records of women who delivered between January 2018 to September 2022 in a Malaysian university hospital were screened to identify cases of IOLAC. A case is classified as a composite adverse outcome if at least one of these 11 adverse outcomes of delivery blood loss ≥ 1000 ml, uterine scar complications, cord prolapse or presentation, placenta abruption, maternal fever (≥ 38 0 C), chorioamnionitis, intensive care unit (ICU) admission, Apgar score < 7 at 5 min, umbilical artery cord artery blood pH < 7.1 or base excess ≤-12 mmol/l, and neonatal ICU admission was present. An unplanned cesarean delivery was not considered an adverse outcome as the practical management alternative for a clinically indicated IOLAC was a planned cesarean. Bivariate analysis of participants’ characteristics was performed to identify predictors of their association with composite adverse outcome. Characteristics with crude p  < 0.10 on bivariate analysis were incorporated into a multivariable binary logistic regression analysis model.

Electronic medical records of 19,064 women were screened. 819 IOLAC cases and 98 cases with composite adverse outcomes were identified. Maternal height, ethnicity, previous vaginal delivery, indication of previous cesarean, indication for IOLAC, and method of IOLAC had p  < 0.10 on bivariate analysis and were incorporated into a multivariable binary logistic regression analysis. After adjustment, only maternal height and IOLAC by vaginal dinoprostone compared to Foley balloon remained significant at p  < 0.05. Post hoc adjusted analysis that included all unplanned cesarean as an added qualifier for composite adverse outcome showed higher body mass index, short stature (< 157 cm), not of Chinese ethnicity, no prior vaginal delivery, prior cesarean indicated by labor dystocia, and less favorable Bishop score (< 6) were independent predictors of the expanded composite adverse outcome.

Shorter women and IOLAC by vaginal dinoprostone compared to Foley balloon were independently predictive of composite of adverse outcome.

Shorter stature and dinoprostone labor induction are independent predictors of a composite maternal-newborn adverse outcome excluding unplanned cesarean delivery.

Peer Review reports

Introduction

Data on the cesarean rate from 154 countries from 1990 to 2018 shows that the global cesarean delivery rate is rising in all regions, with the greatest increase of 44.9% in Eastern Asia [ 1 ]. National Health Service (NHS) England maternity statistics data shows induction of labor (IOL) rates have also increased, from 18.3% in 1989-90 to 34.4% by 2020 − 21 [ 2 ]. With the confluence of these trends, the IOL rate in trials of labor after cesarean (TOLAC) can be as high as 27-32.7% [ 3 , 4 ].

Induction of labor after one previous cesarean (IOLAC) is a high-risk procedure mainly due to the higher risk of uterine rupture; the scar rupture rate is as high as 2.5% with the use of prostaglandins compared to a rate of 0.5% with spontaneous onset of labor and of 0.2% without a trial of labor [ 5 ]. Nevertheless, the American College of Obstetricians and Gynecologists (ACOG) considers IOLAC as an option in motivated and informed women in the appropriate care setting [ 6 ].

Findings of recent trials show that the unplanned cesarean rate can be as high as 59% [ 7 ] to 69% [ 8 ] after IOLAC. The adverse outcomes associated with TOLAC, and more so IOLAC, is an area of concern.

Several factors have been widely reported in the literature for having higher risk of morbidity following TOLAC. Among these are previous uterine rupture [ 9 , 10 , 11 , 12 , 13 , 14 ], myomectomy involving entry into the endometrial cavity [ 15 , 16 ], inter-delivery interval < 16 months [ 17 , 18 , 19 , 20 ], grandmultiparity [ 21 , 22 , 23 , 24 , 25 , 26 , 27 ], labor induction especially with prostaglandins [ 5 , 28 , 29 , 30 , 31 , 32 ], and labor dystocia [ 33 , 34 , 35 , 36 ]. Oxytocin use during TOLAC was not associated with worse maternal or neonatal outcomes in patients that had uterine rupture [ 37 ]. Risk calculators have been developed to predict uterine rupture in TOLAC however none are clinically reliable at present [ 38 ]. Studies specifically addressing IOLAC are sparse.

We aim to describe a contemporary cohort of women who underwent IOLAC and to identify independent risk factors for the occurrence of a composite of adverse maternal-newborn outcomes. Identifying these factors that exclude the unplanned but otherwise uncomplicated caesarean from consideration could assist in the counseling of women who are especially motivated to achieve VBAC. The results could also inform care providers on the selection of women for IOLAC and on the method to induce labor. The findings should enhance patient-provider shared decision making to undertake IOLAC.

Materials and methods

This was a retrospective cohort study. All women who delivered at University Malaya Medical Centre (UMMC) from January 1, 2018 to September 30, 2022 had their electronic medical record (hospital chart) individually reviewed by investigator SBB to identify cases of IOLAC. IOLAC cases had their data retrieved and transferred onto a Case Report Form. Electronic medical records of IOLAC cases with incomplete information on the required study data are excluded. This study was approved by the Medical Research Ethics Committee of University Malaya Medical Centre (UMMC-MREC) on February 8, 2022 (reference number 202,215 − 10,901). Individual consent was not required by the review board.

UMMC is a tertiary, state-funded, full-services hospital, with care provided free-of-charge or heavily subsidised. Our center is located in urban Kuala Lumpur, Malaysia, a middle-income and multi-ethnic Asian country. We have a delivery rate of 4–5 thousand births a year with cesarean delivery rate of 35–40% and labor induction rate of 25–30%.

In our center, if the membrane is intact and the cervix unfavourable (Bishop score ≤5), cervical ripening is predominantly by the use of the Foley balloon that is left in place for up to 24 h from insertion. The vaginal 3 mg dinoprostone tablet is sometimes used depending on the provider; with a maximum daily dose of 6 mg (two doses, at least six hours apart). If a favorable cervix has not been achieved a third dose may be inserted the following day, after discussion with the patient. With spontaneous membrane rupture and an unfavourable cervix, titrated oxytocin infusion or vaginal dinoprostone tablet is used. The oxytocin infusion solution is prepared by diluting 10 units of oxytocin in 500 ml Hartmann’s solution (oxytocin concentration of 20 milliunits/ml) The infusion rate is started at 2 milliunits/hour and the rate doubled every half an hour until a contraction rate of 3 to 4 every 10 min is achieved, after which the infusion rate is maintained to sustain an optimal contraction rate of 3 to 4 moderate to strong contractions at each 10 min interval. Our maximum oxytocin infusion rate is 16 milliunits/hour in women with a previous cesarean delivery. In the event of uterine tachysystole, hypertonus or hyperstimulation syndrome with associated concerning fetal heart rate, the infusion rate will be reduced or even stopped. In our center, the concurrent use of Foley balloon, dinoprostone, or oxytocin for IOL is not standard care and rarely done. Oxytocin to initiate or augment contractions is typically only started after rupture of membranes.

The inclusion criteria were one previous cesarean section, underwent IOL, term (≥ 37 weeks), singleton, live, and cephalic fetus at induction, and maternal age ≥ 18 years. In our center, a repeat cesarean was recommended for women with two or more previous cesareans.

The retrieved data of IOLAC cases was transcribed onto a Case Report Form. The Case Report Form’s data selection were guided by known predictors of vaginal birth after cesarean (VBAC) [ 39 ] after a trial of labor (typically after spontaneous labor). Short maternal stature was defined as height of less than 157 cm, the median height for our population. The selected adverse maternal outcomes for the composite, were delivery blood loss ≥ 1000 ml [ 40 ], intensive care unit admission, uterine scar rupture and dehiscence, hysterectomy, umbilical cord prolapse, fever, chorioamnionitis, placental abruption and neonatal outcomes of admission to neonatal intensive care unit and the indication for admission, cord artery blood pH and base excess, and Apgar score at 5 min. These outcomes were systematically retrieved, verified and abstracted onto the Case Report Forms.

As planned cesarean delivery was the logical alternative to a medically indicated IOLAC [ 41 ], arguably a straightforward, albeit unplanned cesarean delivery without complication need not be considered as an adverse event. In this study, cases of unplanned cesarean delivery were excluded from the composite of adverse maternal–newborn outcomes if they did not also have at least one other adverse outcome already included in the composite.

Our target sample size was justified thus: trials have reported an unplanned cesarean rate of 50–60% after Foley balloon IOLAC [ 7 , 8 ]. We presumed a smaller 12.5% composite adverse outcome rate that excluded uncomplicated cesareans. We anticipated 10 independent variables for the multivariable binary logistic regression analysis. To fulfil the 10 events per variable rule [ 42 , 43 ], we would need at least 100 composite adverse outcome cases which could be expected to be found in 100/0.125 = 800 IOLAC cases.

Data were entered into SPSS (Version 26, IBM, SPSS Statistics). To identify independent predictors of the composite of adverse outcomes, bivariate analyses using the t-test was used to compare means of normally distributed continuous data, the Mann-Whitney U test for ordinal, or non-normally distributed data and Chi-square test for categorical data, dichotomized to composite adverse outcome present or absent. Variables with p  < 0.10 on bivariate analysis were then included for multivariable binary logistic regression analysis to identify independent risk factors. For the adjusted analyses, 2-sided p  < 0.05 was taken as a level of significance.

Figure  1 depicts the flow through the study. From January 1, 2018 to September 30, 2022, 19,064 deliveries were recorded in our center. 819 women who had IOLAC were identified, of whom 98 had at least one adverse outcome in the composite list.

figure 1

Flow chart for a retrospective study on independent predictors of composite adverse outcome (excluding unplanned cesarean) following induction of labor after one cesarean

Table  1 shows the characteristics for the entire study population of 819 IOLAC cases. Basic demographics, selected obstetric history, and obstetric information on the index IOLAC pregnancy are shown.

Table  2 illustrates the incidence of maternal-newborn outcomes. There were 463/819 (56.5%) unplanned cesarean after IOLAC, with 391/463 (84.4%) of them without any of the 11 selected adverse outcomes within the composite. Postpartum hemorrhage (≥ 1000 ml) [ 40 ] occurred in 39/819 (4.8%), cord accidents in 3/819 (0.37%), maternal admission to the intensive care unit in 4/819 (0.5%), uterine scar complications in 4/819 (0.5%) of which 2/819 (0.2%) were full thickness scar rupture, hysterectomy in 2/819 (0.24%), Apgar score at 5 min < 7 in 3/819 (0.4%), cord arterial blood pH < 7.1 in 20/819 (2.4%), base excess ≤ -12 in 16/819 (2.0%), and admission to the neonatal intensive care unit in 32/819 (3.9%), mostly for respiratory distress due to transient tachypnoea of the newborn (14/32, 43.8%), presumed sepsis (8/32, 25.0%), and congenital pneumonia (6/32, 18.8%). There was a solitary newborn who had hypoxic-ischemic encephalopathy.

Table  3 lists the variables for bivariate analysis. Five of these variables, maternal height, previous vaginal delivery, indication of previous cesarean, indication of IOLAC and method of IOLAC emerged with bivariate analysis p  < 0.1. After adjusted analysis, two independent predictors of composite adverse outcomes remained (significance level set at p  < 0.05), namely height < 157 cm and IOLAC by vaginal dinoprostone compared to Foley balloon.

Post hoc analysis

Post hoc, we sought to evaluate independent predictors for composite adverse outcome after IOLAC that included unplanned cesareans as a component of the composite. With this analysis there were 489 cases positive for composite adverse outcomes. Of these, 463/489 (94.7%) had unplanned cesarean and only 72/463 (15.5%) were unplanned cesarean with at least one of the 11 other components of the composite. Following vaginal delivery after IOLAC, there were 26/356 (7.3%) cases positive for composite adverse outcomes.

Table  4 showed the bivariate and multivariable binary logistic regression analyses (variables with p  < 0.1 incorporated into the model) for the expanded composite adverse outcomes that included all unplanned cesarean. Nine variables had p  < 0.1 after bivariate analysis. Following adjustment, six variables (higher body mass index, short stature (< 157 cm), not of Chinese ethnicity, no prior vaginal delivery, prior cesarean indicated by labor dystocia and less favorable Bishop score (< 6) were independent predictors of the expanded composite adverse outcome. Maternal age, gestational age at IOLAC, and method of IOLAC were not significant (set at p  < 0.05) after adjustment.

In a previous analysis from the same study population, we have found that obesity, short stature, no prior vaginal delivery, previous cesarean indicated by failure to progress, unfavorable Bishop score and ethnicity were independent predictors for unplanned cesarean after IOLAC [ 44 ]. These post hoc findings (Table  4 ) were reflective of the numerical dominance of the unplanned cesarean subpopulation, overwhelming the 11 other adverse events in the composite.

In our analysis on composite adverse maternal-newborn outcomes after IOLAC but specifically excluding uncomplicated cesarean deliveries, after multivariable binary logistic regression analysis, we identified two independent predictors for the composite adverse outcome; short maternal stature and labor induction using vaginal dinoprostone.

Short maternal stature (< 157 cm) was independently predictive of composite adverse outcome similarly to it being a risk factor for unplanned cesarean delivery after IOLAC [ 44 , 45 ]. Our result corroborated the finding from a Swedish cohort study which reported maternal height of < 160 cm to be a risk factor of uterine rupture during TOLAC with OR 1.69 compared to patients > 160 cm tall [ 46 ]. In our study, short stature remained an independent predictor of the expanded composite adverse outcome that included all unplanned cesarean section. Machine learning models have also shown maternal height to significantly contribute to the prediction of successful VBAC [ 47 ].

Dinoprostone, compared to Foley induction, was also found to be predictive of the composite adverse outcomes after adjustment. Available research on IOLAC primarily centers on successful vaginal birth or risk of uterine rupture. Meta-analyses [ 39 , 48 ] from sparse data on IOLAC methods did not reveal a superior induction method. A recent individual participant data meta-analysis of randomized controlled trials however found balloon catheters for cervical ripening in labor induction led to fewer adverse perinatal events compared to prostaglandins, although no exclusion was made based on previous cesarean delivery status [ 48 ]. Our findings contribute to the limited data on risk factors specific to complications after IOLAC.

In our bivariate analysis, previous vaginal delivery, indication of previous cesarean and indication of IOLAC emerged as potential predictors of adverse outcomes, but these were not significant after adjustment. These variables were similarly not significant in TOLAC studies assessing morbidity, except for large-for-gestational-age fetuses having shown an association with uterine rupture following cesarean delivery [ 17 , 27 ].

Previous analysis from the same study population showed previous cesarean indicated by failure to progress and no prior vaginal delivery to be independent predictors of unplanned cesarean after IOLAC [ 44 ]. Unplanned cesarean without complication was excluded as a component of the composite of adverse outcomes in our primary analysis. This exclusion could be controversial as adverse psychosocial outcomes, including post-traumatic stress, health-related quality of life, experiences, infant-feeding, satisfaction, and self-esteem were negatively impacted by emergency cesarean section [ 49 ]. Even in well-motivated women with extensive counseling on the risk of failed IOLAC and unplanned cesarean, a degree of disappointment was likely when unplanned cesarean occurred [ 50 ]. However, our novel approach of excluding unplanned cesarean without complication from the composite adverse outcomes classification as the practical alternative to IOLAC is a planned cesarean, would be of value for care providers and women open to a different approach when looking at information to help decide on IOLAC.

Research implication

Our findings of independent predictors of a composite adverse maternal-newborn outcomes add to the limited body of evidence on risk factors related to the performance and safety of IOLAC. Further very large scale confirmatory retrospective studies should increase the confidence on our findings and plausibly identify other risk factors missed as a result of Type 2 error. Large scale prospective studies with well-defined and consistently applied terms, focused on IOLAC subjects, will provide the highest quality data to identify independent predictors and allow for the development of robust calculators to give more precise estimates of the risk of adverse outcome to aid decision-making on IOLAC.

Strengths and limitations

As to strength, we had a relatively large contemporary set of 819 IOLAC cases, with data individually abstracted directly from their medical records and a sample sufficiently large for robust multivariable binary logistic regression analysis based on the 10-event per variable rule [ 43 ]. Our independent predictors of composite adverse outcome after IOLAC were likely to be robust as they concurred with extensive meta-analysis findings from TOLAC studies [ 39 ] and from sparser data on unplanned cesarean births after IOLAC [ 44 , 45 ]. Our IOLAC cases were identified and their data abstracted by a single clinician-investigator (SBB) who reviewed all the birth records.

We were limited by the number of composite adverse outcome at only 98 cases, which could have resulted in Type 2 error due to underpowering. The use of dinoprostone in cases plausibly at lower-risk in our practice may lead to the underestimation of its true impact on adverse outcomes despite adjustment to reduce confounding. Prostaglandin as a method of IOLAC may be regarded as controversial in the absence of conclusive safety results [ 5 ] but meta-analyses [ 39 , 48 ] on IOLAC methods did not reveal a superior IOLAC method although the available data is sparse. We also did not retrieve the number of prostaglandins used in cases of adverse outcomes. Obstetric sphincter injury (OASIS) was not explored in our study; previous cesarean section increases the risk of OASIS [ 51 ] but OASIS does not appear to be associated with IOL per se [ 52 ]. We used delivery blood loss  ≥  1000 ml as an adverse maternal outcome for the composite instead of the need for blood transfusion, which could be a more objective and clinically useful measure. With a retrospective chart review, even from electronic medical records, the data could still be inaccurately or incompletely documented.

Short maternal stature and vaginal dinoprostone tablet compared to Foley balloon induction are independent predictors of a composite of adverse maternal-newborn outcomes after IOLAC. These predictors could aid care providers and women in their shared decision making on IOLAC and on the method of induction, beyond the consideration of an unplanned cesarean as adverse outcome.

Data availability

The datasets used and analyzed during the current study are available from the corresponding author on reasonable request.

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Acknowledgements

We acknowledged the cooperation during the study of the information technology section of Universiti Malaya Medical Centre.

This research was internally funded by the Department of Obstetrics and Gynecology, Faculty of Medicine, Universiti Malaya.

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Department of Obstetrics and Gynecology, Faculty of Medicine, University Malaya, Jalan Profesor Diraja Ungku Aziz, Kuala Lumpur, 50603, Malaysia

Sze Ping Tan, Saniyati Badri Bashirudin, Rajeev Kumar Rajaratnam & Farah Gan

Deparment of Obstetrics and Gynecology, North Middlesex University Hospital NHS Trust, Sterling Way, London, N18 1QX, UK

Sze Ping Tan

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Contributions

All authors [Sze Ping Tan (SPT), Saniyati Badri Bashirudin (SBB), Rajeev Kumar Rajaratnam (RKR), and Farah Gan (FG)] contributed to elements of the study. SPT and FG conceptualized the study. SBB collected, entered, and cleaned the database. SPT performed the data analysis assisted by FG. All authors contributed to data interpretation. SPT and FG co-wrote the manuscript draft; SBB and RKR provided critique to refine the manuscript. All authors assert ownership over and responsibility for the manuscript.

Corresponding author

Correspondence to Farah Gan .

Ethics declarations

Ethics approval and consent to participate.

This study was approved by the Medical Research Ethics Committee of University Malaya Medical Centre (UMMC-MREC) on February 8, 2022; reference number 202215 − 10901 and performed in accordance with the principles of the Declaration of Helsinki. Informed consent was waived by the review board.

Consent for publication

Not applicable.

Competing interests

The authors declare no competing interests.

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This study was conducted at University Malaya Medical Centre, Kuala Lumpur, Malaysia.

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Tan, S.P., Bashirudin, S.B., Rajaratnam, R.K. et al. Short stature and vaginal dinoprostone as independent predictors of composite maternal-newborn adverse outcomes in induction of labor after one previous cesarean: a retrospective cohort study. BMC Pregnancy Childbirth 24 , 455 (2024). https://doi.org/10.1186/s12884-024-06650-5

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Received : 04 February 2024

Accepted : 19 June 2024

Published : 01 July 2024

DOI : https://doi.org/10.1186/s12884-024-06650-5

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